WEBVTT - Duff McDonald: How To Fix the Broken Elite Institutions

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<v Speaker 1>Masters in Business is brought to you by the American

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<v Speaker 1>on Bloomberg Radio. This week on the podcast, I sit

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<v Speaker 1>down with author and journalist Duff McDonald. He has written

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<v Speaker 1>such seminal books as Last Man Standing, The Ascent of

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<v Speaker 1>Jamie Diamond, and JP Morgan Chase. His second book was

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<v Speaker 1>The Firm, The Story of McKenzie and its secret influence

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<v Speaker 1>on American business. And what's shocking about that book not

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<v Speaker 1>only that McKenzie is as influential as it is in

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<v Speaker 1>government and finance and business in general, but given their

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<v Speaker 1>storied history and their power and influence, this was literally

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<v Speaker 1>the first book ever written on mackenzie. That that's pretty shocking.

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<v Speaker 1>Full disclosure, I myself have referenced Duff's work, and about

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<v Speaker 1>half a dozen years ago I wrote something called is

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<v Speaker 1>Mackensey the Root of All Evil? And the answer turned out,

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<v Speaker 1>in my opinion, to more or less have been yes.

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<v Speaker 1>His book is really a deep and detailed UH read

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<v Speaker 1>into the storied firm, and it's quite fascinating. His most

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<v Speaker 1>recent book is The Golden Passport, Harvard Business School and

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<v Speaker 1>the Limits of Capitalism and the Moral Failure of the

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<v Speaker 1>NBA Elite. It is also a deeply researched and highly critical,

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<v Speaker 1>UH look at one of the most significant institutions in

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<v Speaker 1>the world of filling the blank, government, finance, business, etcetera. UH.

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<v Speaker 1>What I love about Duff's work is that it's not

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<v Speaker 1>just opinion or vis rule, like or dislike. These are

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<v Speaker 1>really deep dives, richly researched pieces of work into an institution,

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<v Speaker 1>the people involved, the impact it's had on not only

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<v Speaker 1>the world of business and finance and government, but just

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<v Speaker 1>how it fits into the overall um skew of society

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<v Speaker 1>and including things like what's the impact of our business

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<v Speaker 1>school on economic inequality? And he approaches this from a

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<v Speaker 1>very very objective, nonpartisan approach. I found all of his

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<v Speaker 1>books to be absolutely fascinating, and I think you'll find

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<v Speaker 1>the conversation we had quite interesting as well. So, with

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<v Speaker 1>no further ado, my conversation with dof McDonald's my special

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<v Speaker 1>guest today is Doff McDonald. He is a contributing editor

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<v Speaker 1>at The New York Observer. He has previously contributed as

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<v Speaker 1>an editor at New York magazine, Fortune and other fine publications.

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<v Speaker 1>He has written pretty much for every major business publication,

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<v Speaker 1>from Fortune, Business Week, conde As Portfolio, g Q, Wired.

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<v Speaker 1>He has won numerous national magazine awards and is the

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<v Speaker 1>author of numerous books. The one that caught my attention

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<v Speaker 1>was The Firm, The Story of McKenzie and its secret

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<v Speaker 1>influence on American business. But he has also written Last

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<v Speaker 1>Man Standing, The Ascent of Jamie Diamond and JP Morgan Chase,

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<v Speaker 1>and his most recent book is The Golden Passport Harvard

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<v Speaker 1>Business School, The Limits of Capitalism and the Moral Failure

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<v Speaker 1>of the NBA Elite. Duff McDonald, Welcome to Bloomberg. Thanks

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<v Speaker 1>for having me. Let's start out talking a little bit

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<v Speaker 1>about your career in journalism. What attracted you to writing

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<v Speaker 1>about out business? It's funny you should ask. I went

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<v Speaker 1>to Wharton as an undergraduate a little unwittingly. I was

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<v Speaker 1>from Toronto and I did not have a sense of

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<v Speaker 1>Wall Street at the time. I was interested in, uh,

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<v Speaker 1>being a businessman was which is what I told my

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<v Speaker 1>guidance counselor. So he told me to go to a

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<v Speaker 1>business school. So I did, and I did well enough

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<v Speaker 1>there and got a job at Goldman Sacks out of undergrad.

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<v Speaker 1>It's not that you wanted to, but it's the law.

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<v Speaker 1>You come out of Wharton and there there's a line.

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<v Speaker 1>You could go to Goldman Sacks. Here, you could go

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<v Speaker 1>to McKinsey. There, there's a whole bunch of options exactly,

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<v Speaker 1>although I kind of stumped to my classmates, I only

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<v Speaker 1>got one job offer from a real Sacks and apparently

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<v Speaker 1>if you get one from Goldman, you're supposed to have

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<v Speaker 1>gotten one from everybody else too. But I worked there

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<v Speaker 1>for two years in corporate finance, and while impressed with

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<v Speaker 1>the quality of the talent and the you know, they

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<v Speaker 1>know what they're doing there, it wasn't for me. And

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<v Speaker 1>I actually tried to get a job in book publishing

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<v Speaker 1>first and couldn't get hired. So there was nothing available

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<v Speaker 1>in steam engines. You were looking into businesses that were

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<v Speaker 1>soon going to collapse, exactly, So thank you publishing industry

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<v Speaker 1>for not hiring me and merely hiring me later. And

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<v Speaker 1>then a friend suggested journalism, and I looked into so

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<v Speaker 1>you had never really been thinking about writing. Has there

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<v Speaker 1>been previous authorship, any writing casually? Not on the side,

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<v Speaker 1>like I was a capable writer, But I know, I

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<v Speaker 1>don't think I ever once said I want to be

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<v Speaker 1>a writer. And so back to your question, how did

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<v Speaker 1>I get into business journalism, It's because to get into journalism,

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<v Speaker 1>I need I needed to write about business. So that

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<v Speaker 1>you and, UM, that's that's pretty fascinating. What does your

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<v Speaker 1>process look like? How do you figure out what you

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<v Speaker 1>want to write about and how do you begin covering

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<v Speaker 1>a specific topic? The areas you have written about, both

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<v Speaker 1>in print and in books is pretty broad cross section

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<v Speaker 1>of American finance. Yeah. I basically tend to follow my interest,

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<v Speaker 1>you know, wherever it lands. Um, you know, maybe I

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<v Speaker 1>shouldn't say that my my choice of topic is somewhat random,

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<v Speaker 1>but I after a point in my career, got to

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<v Speaker 1>a point where I could, uh, you know, I knew

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<v Speaker 1>enough editors that I could get assignments with good story ideas.

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<v Speaker 1>So it was just about a good story and we

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<v Speaker 1>were pitching ideas to them and most of the time

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<v Speaker 1>they liked it. Yeah, and I and and in the

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<v Speaker 1>other direction, So you know, it's following. Uh, just sort

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<v Speaker 1>of my interest. But if you look at the three books, uh,

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<v Speaker 1>they all sort of follow each other. Jamie Diamond was

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<v Speaker 1>the first one because I had a cover story in

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<v Speaker 1>New York Magazine after the fall of bear Stearns, which

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<v Speaker 1>we we sold as a book, and then Mackenzie followed that.

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<v Speaker 1>Because Jamie himself, who's uh and no notoriously anti consultant.

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<v Speaker 1>It didn't resonate enough with me at the time that

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<v Speaker 1>I thought, oh, that's my next book, but enough that

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<v Speaker 1>it was in the book about Jamie and my editor said,

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<v Speaker 1>what what what about what he said about Mackenzie? What

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<v Speaker 1>do you think? And I looked into and I was like,

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<v Speaker 1>I can't believe no one's written a book. I was

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<v Speaker 1>about to say, it's astonishing that they've been around as

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<v Speaker 1>long as they have been and are as influential as

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<v Speaker 1>they are. No one has really called them to test.

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<v Speaker 1>I think it's because they probably never cooperated and uh,

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<v Speaker 1>did they cooperate with you? They did? They did not.

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<v Speaker 1>At first We used the age old this book is

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<v Speaker 1>happening anyway, thing that we use in magazine journalism. You

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<v Speaker 1>could either help shape it or just come out and

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<v Speaker 1>you can read it with everybody else, and I promise

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<v Speaker 1>you won't be happy. And the shocker is that Mackenzie

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<v Speaker 1>came around. And then you get to the third book,

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<v Speaker 1>Harvard Business School, and that came about just because you know,

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<v Speaker 1>Mackenzie and Harvard have been connected for a long time,

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<v Speaker 1>for a long time, and they are the only one

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<v Speaker 1>of the three subjects that refuse to speak to me

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<v Speaker 1>at all. That's interesting is your process. I know some

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<v Speaker 1>people research research, research, and then they finished the research

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<v Speaker 1>and they write right right, and other people research right,

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<v Speaker 1>research right. How do you approach covering a subject I

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<v Speaker 1>mean broad like McKinsey and Harvard Business School to fairly

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<v Speaker 1>giant subjects. I'm more of the former, where I sort

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<v Speaker 1>of try to frontload the research. I found through the

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<v Speaker 1>three books that the hardest part of writing a book,

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<v Speaker 1>at least for me, is the middle part, organizing what

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<v Speaker 1>you know and getting ready to write. Because reporting, if

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<v Speaker 1>you enjoy it and have a whatever capability at it's

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<v Speaker 1>not that hard. You're just talking to people and you're

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<v Speaker 1>doing a thousand words and it's a fairly clear structure.

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<v Speaker 1>On the other hand, a hundred thousand words so like,

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<v Speaker 1>so the first time I did that it nearly you know,

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<v Speaker 1>broke my mind. I was like, I don't even know

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<v Speaker 1>how to like take this word file and start cutting

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<v Speaker 1>and pay. Like the sort of just manual challenge was

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<v Speaker 1>was uh so terrifying. But um and you know, so

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<v Speaker 1>I I do do research at first organization than writing.

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<v Speaker 1>But you know, you by the time you're writing is

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<v Speaker 1>when you know the most about the subject, So you know,

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<v Speaker 1>you do go back and look into things that you

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<v Speaker 1>stumble on at that point in the process. How how

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<v Speaker 1>much of Harvard Business School is part of that group

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<v Speaker 1>that the national populist movement around the world is tilting against.

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<v Speaker 1>Before I looked into it, I would have I I

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<v Speaker 1>think I if you'd asked me, I would have guessed

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<v Speaker 1>that HBS was, you know, dominant in both business and

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<v Speaker 1>government leadership positions. One of the things that's really interesting

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<v Speaker 1>about them, as opposed to say Harvard Law School or

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<v Speaker 1>or other places, is there are precious few Harvard m

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<v Speaker 1>b A's that ever have a career in government. You know,

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<v Speaker 1>they go in at the top, like Hank Paulson or

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<v Speaker 1>something like that. But like, if you look at the

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<v Speaker 1>top one thousand people in the federal government, you'll probably

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<v Speaker 1>find five Harvard NBA's. Yeah, so they are not. They

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<v Speaker 1>are not part of the governing elite, except if you, uh,

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<v Speaker 1>business that corporations are essentially ruling this country well to

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<v Speaker 1>a large degree they have, Yeah, so in that regard

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<v Speaker 1>they are. I think the FT came out with a survey,

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<v Speaker 1>its latest survey of the five thousand largest companies in

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<v Speaker 1>the world or the thousand or something, and MBAs were

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<v Speaker 1>not dominant as c as a percentage of CEOs, But

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<v Speaker 1>of those CEOs that were MBA's, Harvard was totally dominant.

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<v Speaker 1>They had more than twice as many as the closest one,

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<v Speaker 1>which I think was Stanford or Inciot. So uh. They

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<v Speaker 1>have a long history of accelerating people's climb to the

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<v Speaker 1>top of whatever greasy pole they're climbing. Let let me

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<v Speaker 1>throw a quote of yours at you and see what

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<v Speaker 1>you have to say about this. Harvard Business School has

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<v Speaker 1>not only proven an enormous failure, but it's very success

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<v Speaker 1>has made it positively dangerous discuss. I think that one

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<v Speaker 1>of the things that they have consistently failed to do

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<v Speaker 1>is to teach their students that hierarchy and success does

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<v Speaker 1>not equal. That does not mean that you are right

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<v Speaker 1>and does not mean that you are wise. And part

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<v Speaker 1>of that as to do with the fact that you

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<v Speaker 1>can't pitch yourself as a graduate school of Harvard where

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<v Speaker 1>your where, your mission is to make boatloads of money.

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<v Speaker 1>So what they sell themselves as as educating enlightened leaders,

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<v Speaker 1>and these enlightened leaders are convinced of their own destiny

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<v Speaker 1>as leaders from the get go, and they confuse all

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<v Speaker 1>sorts of other inputs for their essential correctness and rightness,

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<v Speaker 1>and then you know, make decisions based on that. And

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<v Speaker 1>it's uh, it's like they've confused the ability to make

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<v Speaker 1>money with wisdom. So let me throw another of your

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<v Speaker 1>quotes back at you. Harvard Business School has contributed to

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<v Speaker 1>pretty much every bad thing that has happened in American

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<v Speaker 1>business and the economy over the past century. Now is

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<v Speaker 1>that a fact or a slight execut Uh? That's that's

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<v Speaker 1>on paraphrases. Okay, So I wouldn't want to like, you know,

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<v Speaker 1>a couple of reviewers have said that I blamed the

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<v Speaker 1>recent financial crisis on them. I did not. Yeah, And

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<v Speaker 1>in the book what I took issue with was Dean

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<v Speaker 1>Jay light in the media aftermath of the crisis saying, uh,

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<v Speaker 1>we won't. We don't want to spend time looking to

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<v Speaker 1>fix blame. That's not interesting. But we must be part

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<v Speaker 1>of the solution. And if you look at the list

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<v Speaker 1>of HBS grads who are in positions of authority in

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<v Speaker 1>the lead up to the crisis, you have George W. Bush,

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<v Speaker 1>you have Christopher Cox, you have Hank Paulson, you have

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<v Speaker 1>Jamie Diamond, you have down whoever. I'll take Coldman sax

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<v Speaker 1>So Lynch, John Thayne, John Paulson. So you have it

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<v Speaker 1>like that. In no way was I like it's their fault.

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<v Speaker 1>But it's like, wait a second, when we're making a

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<v Speaker 1>list of people to figure out how to not do

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<v Speaker 1>this again, I don't think you have earned the right

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<v Speaker 1>to be uh at the head of that line. You

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<v Speaker 1>were at the head of it leading into this thing.

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<v Speaker 1>The metaphor I I like is when a surgical procedure

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<v Speaker 1>is botched, you always send in a fresh surgeon to

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<v Speaker 1>fix it, who is not looking to cover up the

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<v Speaker 1>previous snaffo. He's just going in or she's just going

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<v Speaker 1>in to do what they need to do. When you

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<v Speaker 1>send somebody to fix something where they may have had

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<v Speaker 1>hand a hand in the creation of the problem you're

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<v Speaker 1>not going to get And and that's been a pretty

0:14:14.120 --> 0:14:18.800
<v Speaker 1>fair criticism of having Geithner and Larry Summers as part

0:14:18.800 --> 0:14:21.040
<v Speaker 1>of the clan up crew. Are they there to clean up?

0:14:21.080 --> 0:14:23.440
<v Speaker 1>Are they there to clean up their reputation? It's hard

0:14:23.480 --> 0:14:26.640
<v Speaker 1>to tell. Yeah, And Hank Paulson, you know, credited with

0:14:27.000 --> 0:14:32.360
<v Speaker 1>stabilizing a clearly precarious situation, but he that was not

0:14:32.560 --> 0:14:35.400
<v Speaker 1>his only motivation at the time. He was motivated to

0:14:35.440 --> 0:14:38.560
<v Speaker 1>save Goldman sacks. He was motivated to Uh, there were

0:14:38.600 --> 0:14:43.560
<v Speaker 1>sweetheart deals with gold all over the place. So again,

0:14:43.880 --> 0:14:48.120
<v Speaker 1>was it their fault? Who's you know who? We can't

0:14:48.120 --> 0:14:52.360
<v Speaker 1>really blame anyone, but they certainly weren't without fault to say,

0:14:52.440 --> 0:14:56.080
<v Speaker 1>to say the least. So here's a question that I'm

0:14:56.120 --> 0:15:01.200
<v Speaker 1>curious about. So you you reference Stanford, you went to Wharton,

0:15:01.640 --> 0:15:06.840
<v Speaker 1>There's the Booth School at Chicago, Columbia, talk at Dartmouth.

0:15:06.920 --> 0:15:13.280
<v Speaker 1>You go down the list of high ranked MBA programs,

0:15:13.760 --> 0:15:16.480
<v Speaker 1>it seems like there's a lot of competition. Is is

0:15:16.520 --> 0:15:20.240
<v Speaker 1>Harvard Business School still it or have some of these

0:15:20.240 --> 0:15:24.880
<v Speaker 1>other really well regarded entities cut a little bit into

0:15:24.920 --> 0:15:29.520
<v Speaker 1>their space. I can answer that question with a quote

0:15:29.560 --> 0:15:32.280
<v Speaker 1>that's in the book. I can't remember who said it,

0:15:32.520 --> 0:15:37.920
<v Speaker 1>so i'm I apologize to its source now. But they said, um,

0:15:37.960 --> 0:15:42.040
<v Speaker 1>if you want your grandparents to be impressed, uh, go

0:15:42.120 --> 0:15:44.560
<v Speaker 1>to Harvard Business School. If you want your grandkids to

0:15:44.600 --> 0:15:47.360
<v Speaker 1>be impressed, go to Stanford. That makes a lot of sense. Yeah,

0:15:47.840 --> 0:15:52.040
<v Speaker 1>I read recently there are seventy six thousand Harvard NBA alumni,

0:15:52.560 --> 0:15:55.080
<v Speaker 1>with a third of those living outside of the US.

0:15:55.600 --> 0:16:00.360
<v Speaker 1>That's a pretty potent network of for any graduate school

0:16:00.400 --> 0:16:04.840
<v Speaker 1>has Has Harvard Business School graduates become the new Illuminati?

0:16:05.880 --> 0:16:09.680
<v Speaker 1>H I think I I'm I say in the book

0:16:09.760 --> 0:16:15.120
<v Speaker 1>that it may be the most powerful alumni network that

0:16:15.240 --> 0:16:20.560
<v Speaker 1>ever has been right. They are uh uh. They have

0:16:20.920 --> 0:16:26.760
<v Speaker 1>significant representation among the world's wealthiest and among leadership at uh.

0:16:26.800 --> 0:16:30.240
<v Speaker 1>In the corporate world overseas, they are in more government

0:16:30.480 --> 0:16:33.440
<v Speaker 1>positions because that, you know, people tend to send their

0:16:33.520 --> 0:16:36.920
<v Speaker 1>kids to the States to get that snamp of credibility.

0:16:37.320 --> 0:16:40.520
<v Speaker 1>So let's talk a little bit about Jamie Diamond. Warren

0:16:40.520 --> 0:16:43.520
<v Speaker 1>Buffett has described him as one of his favorite CEOs.

0:16:44.080 --> 0:16:47.880
<v Speaker 1>What what's your take on Mr Diamond. Readers of the book,

0:16:48.680 --> 0:16:52.520
<v Speaker 1>we'll see that I was impressed with him Uh, he's

0:16:52.600 --> 0:16:56.680
<v Speaker 1>one of the most charismatic CEOs I've ever met. He

0:16:56.880 --> 0:17:02.280
<v Speaker 1>clearly endears people to him, and you know, loyalty is

0:17:02.800 --> 0:17:06.520
<v Speaker 1>one of his strong suits. I think his management of

0:17:06.600 --> 0:17:10.840
<v Speaker 1>JP Morgan Chase pretty much, you know, stands for itself.

0:17:10.880 --> 0:17:13.080
<v Speaker 1>I know that you haven't always you know, you've been

0:17:13.119 --> 0:17:15.439
<v Speaker 1>a critic in the past, but as as far as

0:17:16.680 --> 0:17:19.159
<v Speaker 1>as as managed as if your job is not so

0:17:19.240 --> 0:17:25.360
<v Speaker 1>much a critic of him as the banking industries begging

0:17:25.440 --> 0:17:29.360
<v Speaker 1>to be bailed out? How fortuitous was it that they

0:17:29.400 --> 0:17:34.200
<v Speaker 1>had their big sub prime disaster years before the financial crisis?

0:17:34.240 --> 0:17:36.639
<v Speaker 1>It so when they had a liquid date, there was

0:17:36.680 --> 0:17:39.359
<v Speaker 1>a bit there for them to get out. It wasn't

0:17:39.440 --> 0:17:42.280
<v Speaker 1>selling into the panic or am I giving them too

0:17:42.359 --> 0:17:45.040
<v Speaker 1>much credit? You know. One of the things that I

0:17:45.119 --> 0:17:50.320
<v Speaker 1>criticized the case method of teaching at HBS four is

0:17:50.359 --> 0:17:54.760
<v Speaker 1>that they allow corporate executives to claim foresight when it

0:17:54.880 --> 0:17:59.240
<v Speaker 1>was just circumstance and luck. I think, uh, in Last

0:17:59.240 --> 0:18:01.040
<v Speaker 1>Man Standing at talk about the fact that they were

0:18:01.080 --> 0:18:04.200
<v Speaker 1>just they were trying to get the pieces of the

0:18:04.320 --> 0:18:09.440
<v Speaker 1>conveyor belt all moving at the right time, and uh,

0:18:09.520 --> 0:18:13.800
<v Speaker 1>we're a step behind. Uh. Some of the other players

0:18:13.840 --> 0:18:18.160
<v Speaker 1>like Meryl and uh uh so, yeah, there was luck there.

0:18:18.520 --> 0:18:20.840
<v Speaker 1>But at the same time, I had numerous people tell

0:18:20.920 --> 0:18:24.119
<v Speaker 1>me from inside the company that Jamie and and the

0:18:24.200 --> 0:18:27.480
<v Speaker 1>people who work with him had sort of suddenly feeling

0:18:27.840 --> 0:18:32.280
<v Speaker 1>on alert a little before everyone else. Well, I'm doing

0:18:32.280 --> 0:18:34.840
<v Speaker 1>this from memory, and in my book, when I was

0:18:34.880 --> 0:18:39.440
<v Speaker 1>researching bailout Nation back America was a disaster, Merrill Lynch

0:18:39.480 --> 0:18:45.040
<v Speaker 1>going down less countrywide Morgantown. Notably missing from the parade

0:18:45.040 --> 0:18:48.680
<v Speaker 1>of terribles was JP Morgan. And when you do the

0:18:48.760 --> 0:18:51.920
<v Speaker 1>deeper dive, you find out, well, they had a derivative

0:18:51.920 --> 0:18:54.960
<v Speaker 1>snaffoo when they had these problems with C d O s.

0:18:55.400 --> 0:18:57.960
<v Speaker 1>But it wasn't right in the middle of the O

0:18:58.040 --> 0:19:00.760
<v Speaker 1>eight oh nine where the bids went away. I want

0:19:00.760 --> 0:19:03.320
<v Speaker 1>to say it was three or five years earlier. So

0:19:03.359 --> 0:19:06.880
<v Speaker 1>when they had to clean that up, the housing market

0:19:06.920 --> 0:19:09.520
<v Speaker 1>was still there. They were able to go out to

0:19:09.520 --> 0:19:11.720
<v Speaker 1>the market and work their way out of whatever it was.

0:19:11.800 --> 0:19:14.040
<v Speaker 1>And I apologize if I'm getting that wrong of doing

0:19:14.080 --> 0:19:19.120
<v Speaker 1>this for memory, but clearly their derivative snaff who predated

0:19:19.640 --> 0:19:22.639
<v Speaker 1>Bear and Lehman and A. I. G. And everybody else.

0:19:23.480 --> 0:19:25.880
<v Speaker 1>It's always better to sell into an upmarket than into

0:19:25.920 --> 0:19:29.399
<v Speaker 1>a panic. And also you know and their their next

0:19:29.440 --> 0:19:33.359
<v Speaker 1>derivative snaffoo, the London Whale was after and I think

0:19:33.800 --> 0:19:36.400
<v Speaker 1>it might be out of a little nivete on my part,

0:19:36.520 --> 0:19:40.840
<v Speaker 1>But what Jamie said, and what Sandy while had said

0:19:40.880 --> 0:19:45.879
<v Speaker 1>before him, is their focus on the Fortress balance sheet

0:19:46.720 --> 0:19:51.080
<v Speaker 1>to be able to stand anything to or buy when

0:19:51.080 --> 0:19:54.760
<v Speaker 1>the streets are running with blood or whatever it is. Uh,

0:19:54.920 --> 0:19:58.720
<v Speaker 1>it's you know that that was a stated intention long

0:19:58.840 --> 0:20:01.920
<v Speaker 1>before they did so. And look what they did. They

0:20:01.960 --> 0:20:05.920
<v Speaker 1>picked up bear Sterns Sterns for a song, originally two dollars,

0:20:06.000 --> 0:20:08.800
<v Speaker 1>ultimately ten dollars a share. They ended up getting that

0:20:09.000 --> 0:20:11.560
<v Speaker 1>brand new bear Sterns building, which was probably worth at

0:20:11.560 --> 0:20:17.960
<v Speaker 1>that point more than the rest and and and Washington

0:20:18.000 --> 0:20:21.439
<v Speaker 1>Music if you remember was it was it city. Someone

0:20:21.520 --> 0:20:24.560
<v Speaker 1>was maneuvering to get WOMBO and somebody who had a

0:20:24.680 --> 0:20:29.040
<v Speaker 1>let's call it a dubious balance sheet, And when JP

0:20:29.200 --> 0:20:33.000
<v Speaker 1>Morgan showed up, it was yeah, you guys are done.

0:20:33.000 --> 0:20:35.280
<v Speaker 1>We're going there. And I will tell you from personal

0:20:35.280 --> 0:20:38.360
<v Speaker 1>experience at the time, we had a Washington Mutual account,

0:20:38.840 --> 0:20:41.720
<v Speaker 1>my a t M credit card where I used to

0:20:41.760 --> 0:20:44.879
<v Speaker 1>get charged a dollar or two dollars that chase. I

0:20:44.920 --> 0:20:47.199
<v Speaker 1>want to say the deal took place on like a

0:20:47.280 --> 0:20:50.960
<v Speaker 1>Saturday or Sunday. By Tuesday or Wednesday, the fee was

0:20:51.040 --> 0:20:53.280
<v Speaker 1>gone from you. It was in forty eight hours, and

0:20:53.359 --> 0:20:56.399
<v Speaker 1>they were often running. It was a pretty seamless transition,

0:20:56.600 --> 0:21:00.520
<v Speaker 1>and that was a pretty substantial purchase. And that was

0:21:00.600 --> 0:21:04.320
<v Speaker 1>when in October it was like it was still in

0:21:04.880 --> 0:21:09.199
<v Speaker 1>you know, Lehman frenzy. A lot of people rained a

0:21:09.200 --> 0:21:11.520
<v Speaker 1>lot of hate down on the guy as as as

0:21:11.560 --> 0:21:15.679
<v Speaker 1>their favorite you know, boogeyman from the financial crisis, but

0:21:15.840 --> 0:21:19.400
<v Speaker 1>as a manager and as a you know, just from

0:21:19.440 --> 0:21:21.239
<v Speaker 1>what I know him as a person and stuff like,

0:21:21.320 --> 0:21:24.639
<v Speaker 1>I couldn't be more impressed. A couple of people wrote

0:21:24.680 --> 0:21:28.440
<v Speaker 1>online that how do I square a positive biography of

0:21:28.520 --> 0:21:31.800
<v Speaker 1>Jamie Diamond with a searing critique of Harvard Business School?

0:21:32.359 --> 0:21:34.720
<v Speaker 1>And it's simply not everybody who comes out of there

0:21:34.800 --> 0:21:37.119
<v Speaker 1>is Yeah, that's the point. It's like, I'm not saying

0:21:37.160 --> 0:21:39.080
<v Speaker 1>everyone out of there is evil, and everyone out of

0:21:39.080 --> 0:21:41.400
<v Speaker 1>there doesn't know what they're doing. Is they're clearly very

0:21:41.440 --> 0:21:44.000
<v Speaker 1>good at teaching people of things they need to do

0:21:44.040 --> 0:21:46.119
<v Speaker 1>to get to the top. But as Henry Mintzburg at

0:21:46.160 --> 0:21:49.919
<v Speaker 1>McGill says, getting to the top is what matters to

0:21:50.040 --> 0:21:52.679
<v Speaker 1>the student and the school when it's selling itself to

0:21:52.800 --> 0:21:55.800
<v Speaker 1>prospective NBA students. What matters to the rest of us

0:21:55.880 --> 0:21:59.120
<v Speaker 1>is what they do once they're there. And in that

0:21:59.240 --> 0:22:03.399
<v Speaker 1>group I'm in, clearly is a standout. How secret is

0:22:03.520 --> 0:22:07.720
<v Speaker 1>Mackenzie's influence? Yeah, I got mocked and from a couple

0:22:07.720 --> 0:22:11.879
<v Speaker 1>of quarters for that saying it's no secret, uh, to

0:22:12.119 --> 0:22:17.200
<v Speaker 1>which I responded, Um, we're trying to sell books and

0:22:17.200 --> 0:22:20.439
<v Speaker 1>and the two points were honest. The secret part about

0:22:20.560 --> 0:22:25.160
<v Speaker 1>Mackenzie's influence is that when it is not for public

0:22:25.240 --> 0:22:28.000
<v Speaker 1>institution or governmental body or something like that that has

0:22:28.040 --> 0:22:32.120
<v Speaker 1>to disclose it, none of their work is disclosed by anyone,

0:22:32.240 --> 0:22:36.040
<v Speaker 1>by the client, by Mackenzie. So uh, some of it

0:22:36.080 --> 0:22:39.280
<v Speaker 1>comes to light when there is scandal or when people

0:22:39.280 --> 0:22:43.000
<v Speaker 1>want to brag about it, but the large proportion of

0:22:43.080 --> 0:22:46.399
<v Speaker 1>their work is happens in complete secret. And hence the

0:22:46.480 --> 0:22:50.720
<v Speaker 1>Mackenzie mystique you write about. Absolutely. Yeah. So these guys

0:22:50.920 --> 0:22:54.640
<v Speaker 1>are behind the scenes interviewer or behind the scenes consultants

0:22:54.760 --> 0:22:58.439
<v Speaker 1>who I make a point in the book that they

0:22:58.680 --> 0:23:02.480
<v Speaker 1>what they do is they sell credit to their clients

0:23:02.560 --> 0:23:05.840
<v Speaker 1>for their ideas, right, So mckensey that again, they sell

0:23:05.960 --> 0:23:09.280
<v Speaker 1>credit for their ideas. In other words, they'll give the

0:23:09.280 --> 0:23:11.600
<v Speaker 1>client the idea and say, hey, you can take credit.

0:23:11.680 --> 0:23:15.440
<v Speaker 1>They never claim credit for it, right because no CEO

0:23:15.600 --> 0:23:19.199
<v Speaker 1>wants to hire them, say tell me to do acquisition

0:23:19.280 --> 0:23:22.679
<v Speaker 1>A or B, and then they do A and mackenzie

0:23:22.800 --> 0:23:24.920
<v Speaker 1>is over there saying that was our idea. Then that

0:23:25.200 --> 0:23:28.440
<v Speaker 1>doesn't happen. But the trade off is that mackenzie says,

0:23:28.880 --> 0:23:31.359
<v Speaker 1>we will take no credit, but we will also take

0:23:31.400 --> 0:23:34.000
<v Speaker 1>no blame, no blames. So let's talk a little bit

0:23:34.040 --> 0:23:37.600
<v Speaker 1>bit about that blame. You and I were chatting, Um,

0:23:37.680 --> 0:23:41.920
<v Speaker 1>I not looking to sell books headlines. A column one's

0:23:42.000 --> 0:23:46.240
<v Speaker 1>called from two thousand eleven is McKinsey and Company the

0:23:46.320 --> 0:23:49.240
<v Speaker 1>root of all evil. I must have read something you

0:23:49.320 --> 0:23:51.959
<v Speaker 1>had written before you had written the book. Tell me

0:23:52.000 --> 0:23:56.040
<v Speaker 1>if this quote sounds familiar. McKenzie, the global consulting firm,

0:23:56.040 --> 0:24:00.480
<v Speaker 1>has created dubious strategies for all manners of companies, ranging

0:24:00.520 --> 0:24:04.920
<v Speaker 1>from Enron to General Electric. Indeed, wherever there has been

0:24:04.920 --> 0:24:08.240
<v Speaker 1>a financial disaster in the world, if you look around,

0:24:08.240 --> 0:24:12.520
<v Speaker 1>somewhere in the background, McKenzie and Company is nearby. And

0:24:12.720 --> 0:24:14.639
<v Speaker 1>let me throw some of these out at you and

0:24:14.680 --> 0:24:17.920
<v Speaker 1>you tell me your thoughts, side pockets and off balance

0:24:17.920 --> 0:24:20.760
<v Speaker 1>sheet accounting, leading it to become known as the firm

0:24:20.840 --> 0:24:26.240
<v Speaker 1>that built en Ron. Jeff Skilling was Mackenzie also, right, Yeah,

0:24:26.560 --> 0:24:30.480
<v Speaker 1>before Enron, so he hit for the cycle. Yeah, hbs

0:24:31.000 --> 0:24:34.760
<v Speaker 1>Mackenzie and then Enron and then Jail perfect right, that's

0:24:34.800 --> 0:24:40.080
<v Speaker 1>the full foursome. So and and while he was at Enron,

0:24:40.320 --> 0:24:43.720
<v Speaker 1>he continued to use Mackenzie to the tune of ten

0:24:43.760 --> 0:24:48.240
<v Speaker 1>million a year in fees. They hired MBA's mostly Harvard

0:24:48.320 --> 0:24:56.679
<v Speaker 1>NBA's and had Mackenzie consultants at right, fawning articles and

0:24:56.840 --> 0:25:01.000
<v Speaker 1>books like The War for Talent and and uh stuff

0:25:01.040 --> 0:25:03.480
<v Speaker 1>about their off balance sheet accounting, talking about how this

0:25:03.520 --> 0:25:06.760
<v Speaker 1>new asset light company was the company of the future

0:25:06.840 --> 0:25:11.120
<v Speaker 1>and they were cheerleading all the way. Mackenzie argued that

0:25:11.640 --> 0:25:15.520
<v Speaker 1>New York City was losing derivative business to London and

0:25:15.560 --> 0:25:20.479
<v Speaker 1>therefore should more aggressively pursue derivative underwriting. How did that

0:25:20.520 --> 0:25:23.679
<v Speaker 1>work out? And in the firm I talked about in

0:25:23.720 --> 0:25:30.920
<v Speaker 1>the fallout from the crisis, Mackenzie was advising almost every

0:25:30.920 --> 0:25:36.000
<v Speaker 1>single institution that collapsed. So back to the secret part.

0:25:36.119 --> 0:25:40.119
<v Speaker 1>We don't know what their advice was, but it certainly

0:25:40.400 --> 0:25:43.520
<v Speaker 1>wasn't go in the direction of less not more. It's

0:25:43.560 --> 0:25:47.399
<v Speaker 1>not just financial firms they've advised that collapsed. They gave

0:25:47.440 --> 0:25:51.040
<v Speaker 1>some advice to British railway company rail Track. The advice

0:25:51.119 --> 0:25:54.320
<v Speaker 1>was spend less on infrastructure, which led to a series

0:25:54.359 --> 0:25:58.960
<v Speaker 1>of fatal accidents and eventually rail Track collapsed. Swiss Air

0:25:59.040 --> 0:26:02.520
<v Speaker 1>implemented a m Z strategy, which was very helpful in

0:26:02.600 --> 0:26:06.840
<v Speaker 1>eventually pointing them to bankruptcy. Now we could argue is

0:26:06.880 --> 0:26:10.800
<v Speaker 1>that just a coincidence or not. All State did a

0:26:11.400 --> 0:26:16.520
<v Speaker 1>auto claims payout reduction. It was a Mackenzie and Company strategy.

0:26:16.760 --> 0:26:19.800
<v Speaker 1>It wasn't that they were helping them manage how to

0:26:19.920 --> 0:26:24.440
<v Speaker 1>do their payouts. They were reducing their legitimate claimants payouts.

0:26:24.600 --> 0:26:26.720
<v Speaker 1>And they lost a bunch of business over it, and

0:26:26.720 --> 0:26:29.920
<v Speaker 1>and had some states. Look, I don't remember the outcome

0:26:29.960 --> 0:26:32.680
<v Speaker 1>in the book, but there was states that had reviewed

0:26:33.080 --> 0:26:35.919
<v Speaker 1>all States State and that I I talked about that

0:26:35.960 --> 0:26:38.200
<v Speaker 1>in the book. That is that's probably the most disgusting

0:26:39.359 --> 0:26:43.200
<v Speaker 1>piece of consulting I came across from. Well, the one

0:26:43.240 --> 0:26:46.400
<v Speaker 1>that I think had the most the biggest financial impact

0:26:47.080 --> 0:26:49.879
<v Speaker 1>and we'll come back to all state. So ge followed

0:26:49.880 --> 0:26:52.920
<v Speaker 1>their advice before the crisis and lost a billion dollars.

0:26:52.920 --> 0:26:56.320
<v Speaker 1>But the one that blows my mind a little company

0:26:56.359 --> 0:26:58.719
<v Speaker 1>called Bell Labs out of a T and T. Eventually

0:26:58.760 --> 0:27:02.719
<v Speaker 1>they changed their name to Loosen invented the cell phone,

0:27:03.359 --> 0:27:07.000
<v Speaker 1>but they didn't pursue it because mackinsey advised them ain't

0:27:07.000 --> 0:27:10.560
<v Speaker 1>no future in mobile phones. I mean, stop and think

0:27:10.600 --> 0:27:15.720
<v Speaker 1>about that. How is that not justify a corporate death

0:27:15.760 --> 0:27:19.560
<v Speaker 1>sentence When you managed to say to somebody like if

0:27:19.600 --> 0:27:23.640
<v Speaker 1>your advice is this whole mobile future technology thing ain't

0:27:23.640 --> 0:27:27.479
<v Speaker 1>going anywhere? Who would ever hire you again with that

0:27:27.600 --> 0:27:33.040
<v Speaker 1>sort of expertise? It's a great question. I make that

0:27:33.119 --> 0:27:36.080
<v Speaker 1>point in the book that there's there are ten reasons

0:27:36.200 --> 0:27:38.879
<v Speaker 1>or to hire Mackensey. Only one of them is the

0:27:38.960 --> 0:27:41.200
<v Speaker 1>advice that they give you. What are the other nine?

0:27:41.320 --> 0:27:43.040
<v Speaker 1>Give us? Give us some highlight. Let me see if

0:27:43.080 --> 0:27:46.120
<v Speaker 1>I have nine. One is to show that you can

0:27:46.160 --> 0:27:49.560
<v Speaker 1>afford them, so they are a luxury good. Okay, it's

0:27:49.560 --> 0:27:55.520
<v Speaker 1>a signaling. That's funny. If you are the CEO, uh

0:27:55.560 --> 0:27:58.960
<v Speaker 1>and you aren't sure what to do, You're not gonna

0:27:59.000 --> 0:28:01.199
<v Speaker 1>ask your number two or at least you're not going

0:28:01.240 --> 0:28:04.240
<v Speaker 1>to display your level of uncertainty. They are a great

0:28:04.800 --> 0:28:09.800
<v Speaker 1>use of corporate money for personal, you know, decision making help.

0:28:09.960 --> 0:28:13.359
<v Speaker 1>If you are the CEO of a company who needs

0:28:13.359 --> 0:28:16.200
<v Speaker 1>to get rid of your number two because you're feeling

0:28:16.320 --> 0:28:19.320
<v Speaker 1>him getting a little close to you, they are a

0:28:19.400 --> 0:28:24.240
<v Speaker 1>wonderfully effective way of having a knife stuck in their

0:28:24.280 --> 0:28:27.239
<v Speaker 1>back that does not have your fingerprints on it. You

0:28:27.240 --> 0:28:30.480
<v Speaker 1>can restructure that person out with McKenzie's advice. If you've

0:28:30.480 --> 0:28:32.639
<v Speaker 1>made a decision, you need to get it by your board.

0:28:33.240 --> 0:28:37.960
<v Speaker 1>Mackenzie told us to do it if you want to

0:28:38.120 --> 0:28:40.560
<v Speaker 1>have the McKenzie works for everybody, right, so if you

0:28:40.600 --> 0:28:43.360
<v Speaker 1>want the benefit of that knowledge that I'm sure they

0:28:43.360 --> 0:28:46.560
<v Speaker 1>don't go around sharing one client stuff with another client, right,

0:28:46.640 --> 0:28:49.240
<v Speaker 1>that would be we have some insight into They have

0:28:49.320 --> 0:28:51.640
<v Speaker 1>insight because they're talking to everybody else. So if you're

0:28:51.640 --> 0:28:53.760
<v Speaker 1>the only one who's not talking to them, you're the

0:28:53.800 --> 0:28:57.400
<v Speaker 1>only one who's not getting the best advice to me.

0:28:57.480 --> 0:28:59.960
<v Speaker 1>It sounds like if someone could say, as a corporation,

0:29:00.640 --> 0:29:04.280
<v Speaker 1>like why do I feel that Apple and Amazon don't

0:29:04.320 --> 0:29:08.920
<v Speaker 1>listen to mackenzie or am I technologically naive? Uh? No?

0:29:09.240 --> 0:29:14.080
<v Speaker 1>You know, the companies that know what they're doing and

0:29:14.240 --> 0:29:17.480
<v Speaker 1>or sort of know what their plan is. Yeah, they

0:29:17.480 --> 0:29:19.400
<v Speaker 1>don't need them as much, except if you want to

0:29:19.480 --> 0:29:22.960
<v Speaker 1>use them as the great in their most modern incarnation,

0:29:23.040 --> 0:29:25.760
<v Speaker 1>which is the great rationalizers. They are the people you

0:29:25.840 --> 0:29:29.280
<v Speaker 1>bring in to cut costs so that you can point

0:29:29.320 --> 0:29:34.320
<v Speaker 1>your finger and say, I didn't want to do this mackenzie.

0:29:34.720 --> 0:29:38.880
<v Speaker 1>Really Yeah, So as an investor, why would I want

0:29:39.120 --> 0:29:44.240
<v Speaker 1>my company to spend all those millions of dollars to

0:29:44.440 --> 0:29:47.760
<v Speaker 1>doing what the management has been hired. That's a good point.

0:29:47.800 --> 0:29:49.800
<v Speaker 1>That was what I was saying that Jamie was talking

0:29:49.840 --> 0:29:55.040
<v Speaker 1>about when he was criticizing general use of consultants. But no,

0:29:55.400 --> 0:29:59.360
<v Speaker 1>it's what Mackenzie's business model is about personal relationships, right,

0:29:59.800 --> 0:30:04.000
<v Speaker 1>They have relationships with the CEO. Uh. Yes, they burrow

0:30:04.080 --> 0:30:06.880
<v Speaker 1>into companies, but it's very it's about personal things. So

0:30:06.960 --> 0:30:10.479
<v Speaker 1>you're absolutely right that if you're a shareholder like I

0:30:10.480 --> 0:30:14.560
<v Speaker 1>I say in the book, no CEO is an idiot

0:30:14.960 --> 0:30:17.680
<v Speaker 1>for hiring them for all the reasons I just listened,

0:30:17.680 --> 0:30:22.120
<v Speaker 1>Why wouldn't you somebody else's money? But yeah, shareholders, unless

0:30:22.320 --> 0:30:25.920
<v Speaker 1>unless you know it's one of those situations where you

0:30:26.000 --> 0:30:29.040
<v Speaker 1>need the hiring of Mackenzie to signal that you're serious

0:30:29.080 --> 0:30:32.520
<v Speaker 1>about your reorganization or your cost cutting and you want

0:30:32.600 --> 0:30:34.360
<v Speaker 1>the market and to know that you really mean it

0:30:34.400 --> 0:30:36.400
<v Speaker 1>because you're gonna spend the money and then you're not

0:30:36.480 --> 0:30:39.480
<v Speaker 1>just giving lip service. Hey, and this time we mean it. Yeah.

0:30:39.600 --> 0:30:43.320
<v Speaker 1>So what's the relationship with Mackenzie and Harvard which goes

0:30:43.520 --> 0:30:47.080
<v Speaker 1>back Harvard Business Review was where they were publishing early on.

0:30:47.480 --> 0:30:50.760
<v Speaker 1>How how did that dynamic develop? Marvin Bauer, who was

0:30:50.920 --> 0:30:56.800
<v Speaker 1>the you know, longtime spiritual godfather and leader of Mackenzie

0:30:56.840 --> 0:31:00.680
<v Speaker 1>after James Mackenzie died, was the one who had the

0:31:00.720 --> 0:31:06.840
<v Speaker 1>insight early on. Consulting firms hired experienced professionals. So if

0:31:06.840 --> 0:31:10.800
<v Speaker 1>you're an airline company you want advice, they had like

0:31:10.840 --> 0:31:14.280
<v Speaker 1>a retired airline CEO on the staff and you'd ask

0:31:14.360 --> 0:31:16.600
<v Speaker 1>him because he knew what he was talking about, and

0:31:17.360 --> 0:31:22.200
<v Speaker 1>v our his contemporaries. In the maybe forties or so,

0:31:22.600 --> 0:31:26.120
<v Speaker 1>we're like, wait a second, why don't these NBA schools

0:31:26.120 --> 0:31:27.880
<v Speaker 1>are popping up all over the place. Why don't we

0:31:27.960 --> 0:31:32.280
<v Speaker 1>hire them? They're cheaper, way cheaper. We can mold them

0:31:32.280 --> 0:31:36.840
<v Speaker 1>into our own image and create this army of whatever

0:31:36.880 --> 0:31:41.680
<v Speaker 1>the case studies and we can have them learn on

0:31:41.920 --> 0:31:47.600
<v Speaker 1>the clients dime, right, So why why wait till they retire?

0:31:47.720 --> 0:31:50.520
<v Speaker 1>So mackenzie was one of the first companies to really

0:31:50.600 --> 0:31:54.840
<v Speaker 1>hire out of HBS with in earnest and ever since

0:31:54.880 --> 0:31:59.040
<v Speaker 1>then has been in some there is no company that

0:31:59.080 --> 0:32:02.760
<v Speaker 1>has hired more B. S. Gradson, Mackenzie Goldman. I think

0:32:02.800 --> 0:32:05.680
<v Speaker 1>would be second, maybe not, It might be like Ge

0:32:05.880 --> 0:32:08.760
<v Speaker 1>or something, but Mackenzie's number one, and they hire them

0:32:08.760 --> 0:32:15.000
<v Speaker 1>because the case method is the perfect education and preparation

0:32:15.080 --> 0:32:16.880
<v Speaker 1>for being a consultant. You're supposed to stand up in

0:32:16.920 --> 0:32:19.480
<v Speaker 1>front of a group of people and talk about something

0:32:19.520 --> 0:32:21.880
<v Speaker 1>that you don't really know a lot about and sound convincing.

0:32:22.280 --> 0:32:25.720
<v Speaker 1>We have been speaking with Duff McDonald's. He is the author,

0:32:26.360 --> 0:32:30.000
<v Speaker 1>uh most recently of The Golden Ticket about Howeverard Business School,

0:32:30.080 --> 0:32:33.080
<v Speaker 1>and previous to that the firm The Story of McKenzie.

0:32:33.320 --> 0:32:37.480
<v Speaker 1>We love your comments, feedback and suggestions right to us

0:32:37.520 --> 0:32:41.240
<v Speaker 1>at m IB podcast at Bloomberg dot net. Check out

0:32:41.280 --> 0:32:44.520
<v Speaker 1>my daily column at Bloomberg View dot com. You can

0:32:44.560 --> 0:32:48.880
<v Speaker 1>follow me on Twitter at Ridholts. I'm Barry Ridholts. You're

0:32:48.920 --> 0:33:04.360
<v Speaker 1>listening to Masters in Business on Bloomberg Radio. If you're

0:33:04.360 --> 0:33:07.080
<v Speaker 1>having a business dispute, the process can be slow and

0:33:07.200 --> 0:33:10.440
<v Speaker 1>drawn out, especially if you rely on litigation. In the courts,

0:33:10.920 --> 0:33:13.240
<v Speaker 1>you can wait for years before your case is resolved,

0:33:13.480 --> 0:33:16.240
<v Speaker 1>and the longer your case proceeds, the more your case

0:33:16.320 --> 0:33:21.160
<v Speaker 1>can cost. Not with the American Arbitration Association. Arbitration or

0:33:21.200 --> 0:33:25.200
<v Speaker 1>mediation with the American Arbitration Association is faster. In fact,

0:33:25.400 --> 0:33:29.320
<v Speaker 1>nearly fifty of our cases settled prior to hearings. Ad

0:33:29.520 --> 0:33:35.960
<v Speaker 1>er dot org resolve faster. Welcome to the podcast. You

0:33:36.040 --> 0:33:39.040
<v Speaker 1>know what question I forgot to ask you during the broadcast.

0:33:39.200 --> 0:33:41.719
<v Speaker 1>If people want to find your work they could go

0:33:41.880 --> 0:33:45.960
<v Speaker 1>to Duff McDonald dot com. Yes, as well as Amazon

0:33:46.160 --> 0:33:49.560
<v Speaker 1>and find bookstores everywhere. Yes. So you have a list

0:33:49.600 --> 0:33:53.400
<v Speaker 1>of all of your publications and everything else. I have

0:33:53.520 --> 0:33:55.280
<v Speaker 1>my I have my books there and I have my

0:33:55.280 --> 0:33:59.960
<v Speaker 1>greatest hits journalism wise. There you go. So let's let's

0:34:00.120 --> 0:34:04.600
<v Speaker 1>go over some of the stuff, some of the stuff

0:34:04.640 --> 0:34:06.920
<v Speaker 1>that we missed. You know what I didn't get to

0:34:06.960 --> 0:34:10.759
<v Speaker 1>ask you that I wanted to chat about was the

0:34:10.840 --> 0:34:15.480
<v Speaker 1>ascent of CEO pay and who would you blame for it?

0:34:15.560 --> 0:34:19.000
<v Speaker 1>Is that Mackenzie as some people have said, and I

0:34:19.080 --> 0:34:26.600
<v Speaker 1>have a quote from you somewhere here about Mackenzie, which is, uh,

0:34:26.640 --> 0:34:30.000
<v Speaker 1>is Mackensey to blame for skyrocketing CEO pay? You go

0:34:30.120 --> 0:34:35.600
<v Speaker 1>back to the early um pay consultants. It seems that

0:34:35.680 --> 0:34:41.480
<v Speaker 1>Mackenzie was back part of that. Yeah, there was a

0:34:41.480 --> 0:34:46.560
<v Speaker 1>consultant at Mackenzie who who did a CEO pay study.

0:34:46.640 --> 0:34:54.200
<v Speaker 1>And it was post World War two. I think back

0:34:54.239 --> 0:34:59.240
<v Speaker 1>when the ratio between CEOs and the lowest paid people

0:34:59.320 --> 0:35:04.680
<v Speaker 1>on the factory floor. Yeah, yeah, in the double digits.

0:35:05.560 --> 0:35:13.320
<v Speaker 1>And the one study that they did found that, ah, executive,

0:35:13.480 --> 0:35:18.240
<v Speaker 1>over some trailing period five years or something, executive pay

0:35:18.360 --> 0:35:23.759
<v Speaker 1>had had risen more slowly than worker pay. And suddenly

0:35:23.840 --> 0:35:28.640
<v Speaker 1>that study was in very high demand by corporate boards,

0:35:29.239 --> 0:35:35.080
<v Speaker 1>and that led to the Harvard Business Review publishing an

0:35:35.120 --> 0:35:41.239
<v Speaker 1>annual study. And there you get your perpetual motion machine

0:35:41.280 --> 0:35:45.319
<v Speaker 1>being built. And now we're up to four hundred or

0:35:45.360 --> 0:35:51.439
<v Speaker 1>so to one, and you have UH compensation committees made

0:35:51.560 --> 0:35:58.040
<v Speaker 1>up of fellow CEOs who think that they are worth

0:35:58.200 --> 0:36:02.000
<v Speaker 1>fifty million a year. So they are for why shouldn't

0:36:02.000 --> 0:36:05.920
<v Speaker 1>in this guy be and I call it in the

0:36:06.040 --> 0:36:11.120
<v Speaker 1>Golden passport? Ah, And we may have to cut this

0:36:11.239 --> 0:36:14.960
<v Speaker 1>for the censors. The one of the most intricately designed

0:36:15.000 --> 0:36:20.160
<v Speaker 1>circle jerks in business history, because everybody is is log

0:36:20.320 --> 0:36:23.840
<v Speaker 1>rolling for the future. Everybody is. I remember back in

0:36:23.840 --> 0:36:27.200
<v Speaker 1>the day when Spy Magazine would show log rolling in

0:36:27.239 --> 0:36:30.879
<v Speaker 1>our Time, and it's Duff McDonald says, Ridholtz's book is great,

0:36:30.880 --> 0:36:34.400
<v Speaker 1>and Ridholtz says, Duff Duff McDonald's book must read. And

0:36:34.440 --> 0:36:39.319
<v Speaker 1>they would always show the matching blurbs. And that has

0:36:39.360 --> 0:36:41.960
<v Speaker 1>stayed with me for all these years. Log Rolling in

0:36:42.000 --> 0:36:45.080
<v Speaker 1>Our Time. I'm old enough to remember when Spy Magazine

0:36:45.320 --> 0:36:48.360
<v Speaker 1>was actually, you know, the Onion before the Onion was,

0:36:49.360 --> 0:36:52.719
<v Speaker 1>so that that's kind of interesting. There's a really fascinating

0:36:52.880 --> 0:37:00.400
<v Speaker 1>NPR Planet Money about how a Clinton tax basically change

0:37:00.440 --> 0:37:05.279
<v Speaker 1>the dynamics of CEO compensation and led to people saying,

0:37:05.280 --> 0:37:07.320
<v Speaker 1>all right, let's give a lot of stock options because

0:37:07.320 --> 0:37:09.560
<v Speaker 1>that doesn't cost us anything. I talked about that in

0:37:09.600 --> 0:37:12.799
<v Speaker 1>the in the Golden Passport too, as uh one of

0:37:13.760 --> 0:37:18.480
<v Speaker 1>uh the greatest examples of unintended consequences ever. They tried

0:37:18.520 --> 0:37:22.560
<v Speaker 1>to put a cap on ceo pay cash pay cash pay.

0:37:22.800 --> 0:37:25.640
<v Speaker 1>Was it like a million dollars ten million and above

0:37:25.719 --> 0:37:29.200
<v Speaker 1>that the taxes became onerous, right, So what two things

0:37:29.239 --> 0:37:34.880
<v Speaker 1>happened from that? One is, uh, average CEO pay was

0:37:34.960 --> 0:37:39.239
<v Speaker 1>not ten million at the time, but it quickly converged

0:37:39.320 --> 0:37:44.080
<v Speaker 1>on a million and stock options, so which became enormous.

0:37:44.120 --> 0:37:49.280
<v Speaker 1>Which became enormous. So a well intentioned moved by Clinton

0:37:50.239 --> 0:37:53.680
<v Speaker 1>blew up in you know, the country's face. So you

0:37:53.719 --> 0:37:56.239
<v Speaker 1>have the tax policy and then on top of everything else,

0:37:56.320 --> 0:37:59.640
<v Speaker 1>you have the fast by accounting that basically says, well,

0:37:59.760 --> 0:38:02.760
<v Speaker 1>stock options really aren't a cost. You know, just because

0:38:02.800 --> 0:38:04.160
<v Speaker 1>you have to actually go out and buy it in

0:38:04.200 --> 0:38:06.800
<v Speaker 1>the market doesn't mean it's a cost to the show.

0:38:06.880 --> 0:38:08.919
<v Speaker 1>And if they are, you should you might be able

0:38:08.960 --> 0:38:12.839
<v Speaker 1>to reprice them anyway after the fact. It's so that

0:38:12.960 --> 0:38:16.600
<v Speaker 1>was just one of those things. And when people look

0:38:16.680 --> 0:38:20.600
<v Speaker 1>at how CEO pay has run away, that's one factor.

0:38:20.680 --> 0:38:23.400
<v Speaker 1>But there has to be. The consultants are one things

0:38:23.440 --> 0:38:26.800
<v Speaker 1>that the tax changes is something else, the account and

0:38:26.880 --> 0:38:30.919
<v Speaker 1>treatment is something else, any other factor H B. S M.

0:38:30.920 --> 0:38:35.440
<v Speaker 1>I lay some blame at their doorstep for helping be

0:38:35.920 --> 0:38:39.600
<v Speaker 1>build the CEO fame machine. Right, So the case method

0:38:39.840 --> 0:38:44.760
<v Speaker 1>is teaches from the perspective of the CEO, what would

0:38:44.800 --> 0:38:49.640
<v Speaker 1>you do how would you save this company? You? You? You?

0:38:50.680 --> 0:38:56.160
<v Speaker 1>And then Fortune magazine Mackensey Harvard and and what we're

0:38:56.200 --> 0:38:58.960
<v Speaker 1>about to say about Fortune, then Fortunate puts on their

0:38:58.960 --> 0:39:02.040
<v Speaker 1>cover and tell you that you are the world's greatest

0:39:02.120 --> 0:39:08.080
<v Speaker 1>person because you uh know how to price pharmaceuticals properly

0:39:08.200 --> 0:39:11.160
<v Speaker 1>or something, right, You just crank them up towards a

0:39:11.239 --> 0:39:14.000
<v Speaker 1>hundred times more what you paid for them. And there

0:39:14.040 --> 0:39:18.279
<v Speaker 1>you go. Right, it's buy some patent protection from your

0:39:18.840 --> 0:39:21.800
<v Speaker 1>got to modify the pharmaceutical every year, so you extend

0:39:21.840 --> 0:39:25.160
<v Speaker 1>that your lipan you're and this is tricky stuff. So

0:39:25.239 --> 0:39:27.560
<v Speaker 1>you deserve the fame for doing it if you Now,

0:39:27.600 --> 0:39:30.360
<v Speaker 1>how do you explain that in Europe and in Asia,

0:39:30.440 --> 0:39:35.239
<v Speaker 1>we don't see the same uh enormous pay packages. They

0:39:35.280 --> 0:39:38.200
<v Speaker 1>might be starting to tick up, but they're noing near

0:39:38.360 --> 0:39:40.480
<v Speaker 1>what we do here. And I think so, I think

0:39:40.520 --> 0:39:45.960
<v Speaker 1>Martin Sorrel is overpaid. He's a w p P. Sorry sir,

0:39:46.080 --> 0:39:50.760
<v Speaker 1>Martin Sorrow. Well, once you're united, then whatever you deserve

0:39:50.800 --> 0:39:55.440
<v Speaker 1>it all. Uh. I think it's because, like as some

0:39:55.600 --> 0:39:58.480
<v Speaker 1>historians business historians point out, one of the ones who

0:39:58.960 --> 0:40:01.919
<v Speaker 1>I found particular incifles a guy named Robert Locke, who's

0:40:01.960 --> 0:40:05.680
<v Speaker 1>been living in Germany for l C k E. And

0:40:05.760 --> 0:40:10.319
<v Speaker 1>he talks about the fact that UH, the you know,

0:40:10.400 --> 0:40:15.080
<v Speaker 1>there's there's there's two oppositional stances in American business. One

0:40:15.160 --> 0:40:20.480
<v Speaker 1>is business versus government and one is management versus worker right,

0:40:20.600 --> 0:40:26.960
<v Speaker 1>and uh um neither of those has to be and

0:40:27.360 --> 0:40:32.800
<v Speaker 1>in other variants of capitalism, like Germany, neither of them

0:40:32.880 --> 0:40:38.240
<v Speaker 1>is nearly as UH polarized as it is here, and

0:40:39.120 --> 0:40:45.279
<v Speaker 1>management values the input of their UH employees, I think

0:40:45.400 --> 0:40:49.400
<v Speaker 1>a little more than they do in the States, especially

0:40:49.440 --> 0:40:53.280
<v Speaker 1>if they've gone through the fame machine of a place

0:40:53.320 --> 0:40:57.560
<v Speaker 1>like HBS, where you're convinced that you are the reason

0:40:58.120 --> 0:41:02.520
<v Speaker 1>for all six sess and you blame government or or

0:41:02.719 --> 0:41:07.239
<v Speaker 1>unions for your failures. So UM, I think UH in

0:41:07.480 --> 0:41:12.279
<v Speaker 1>at least the Japan as well as Germany, UM, they're

0:41:12.320 --> 0:41:16.040
<v Speaker 1>a little calmer about what constitutes success in what its

0:41:16.040 --> 0:41:19.279
<v Speaker 1>origins are, and they're not so obsessed with trying to

0:41:19.320 --> 0:41:22.919
<v Speaker 1>take credit for it. So they they're easy, they're better

0:41:22.960 --> 0:41:26.840
<v Speaker 1>at sharing it. That's that's that's quite fascinating. I know,

0:41:26.960 --> 0:41:30.479
<v Speaker 1>I only have you till about six for another half hour.

0:41:30.960 --> 0:41:33.840
<v Speaker 1>I'm gonna I'm gonna see what else we skipped before

0:41:33.920 --> 0:41:37.680
<v Speaker 1>getting to my ten favorite questions. You know, we kind

0:41:37.680 --> 0:41:42.000
<v Speaker 1>of blew through the journalism portion of of our first segment.

0:41:42.440 --> 0:41:45.200
<v Speaker 1>Let's let's talk a little bit about journalism and you

0:41:45.920 --> 0:41:51.120
<v Speaker 1>explain how you sort of serendipitously happened into into writing.

0:41:51.760 --> 0:41:53.640
<v Speaker 1>What what are some of the things you really like

0:41:53.800 --> 0:41:57.240
<v Speaker 1>about writing books? And what are the things that perhaps

0:41:57.239 --> 0:42:03.680
<v Speaker 1>you are not so enthralled with. Uh. It's great for me,

0:42:03.760 --> 0:42:09.440
<v Speaker 1>at least as a freelancer that this is a practical answer. H.

0:42:09.520 --> 0:42:12.560
<v Speaker 1>Freelancing got really I had a I sort of had

0:42:12.560 --> 0:42:15.480
<v Speaker 1>a nice three or four year run of freelance magazine

0:42:15.480 --> 0:42:20.839
<v Speaker 1>writing before the crisis, and it was really fun. Uh.

0:42:20.880 --> 0:42:25.080
<v Speaker 1>When money got tight, freelance got a lot more difficult. UH.

0:42:25.120 --> 0:42:32.320
<v Speaker 1>And writing books UH is uh is easier on UH

0:42:32.520 --> 0:42:35.719
<v Speaker 1>from a cash management persupative. So you you put out

0:42:35.800 --> 0:42:39.480
<v Speaker 1>three books in ten years? Yeah, And what's the next

0:42:39.480 --> 0:42:43.480
<v Speaker 1>book that's coming out? Where my agent is hounding me

0:42:43.600 --> 0:42:46.680
<v Speaker 1>to get it to the publisher now, because the reviews

0:42:46.680 --> 0:42:49.279
<v Speaker 1>for the Golden Passport are so good. You've been, by

0:42:49.280 --> 0:42:52.799
<v Speaker 1>the way, you've been everywhere the past by the time

0:42:52.840 --> 0:42:57.080
<v Speaker 1>this broadcast the past month or so, really nicely reviewed

0:42:57.120 --> 0:43:01.480
<v Speaker 1>in all sorts of major public occasions. So they want

0:43:01.480 --> 0:43:03.040
<v Speaker 1>to strike when the iron is hot. Is that the

0:43:03.080 --> 0:43:06.879
<v Speaker 1>business side? Yeah? So so so financially it's been and

0:43:07.120 --> 0:43:09.719
<v Speaker 1>it's worked for me. As far as what do I

0:43:09.760 --> 0:43:14.600
<v Speaker 1>like about it? Um from the actual process itself. Uh.

0:43:14.719 --> 0:43:18.920
<v Speaker 1>If there is a criticism of of the latter two

0:43:18.960 --> 0:43:21.879
<v Speaker 1>books that I just don't care about, it's that they

0:43:22.040 --> 0:43:24.799
<v Speaker 1>focus a little too much on the history. I love

0:43:24.840 --> 0:43:28.120
<v Speaker 1>the history. Yeah, I think it's I think it's fascinating.

0:43:28.239 --> 0:43:31.040
<v Speaker 1>Just tell me what happened Tuesday. Who cares? That's a

0:43:31.120 --> 0:43:35.719
<v Speaker 1>different Yeah, that's Bloomberg right right, And but that's for

0:43:35.880 --> 0:43:38.640
<v Speaker 1>two million companies, So it's it's a lot of volume.

0:43:39.280 --> 0:43:41.640
<v Speaker 1>This is one company. You want it to be a

0:43:41.680 --> 0:43:46.239
<v Speaker 1>mile deep. Yeah, and uh, I love uh, you know

0:43:46.480 --> 0:43:50.560
<v Speaker 1>the reporting part of it. Uh, there was a point

0:43:50.600 --> 0:43:52.799
<v Speaker 1>in my career I think it was at Money magazine.

0:43:53.120 --> 0:43:55.560
<v Speaker 1>You know, when you're writing personal finance, it's hard to

0:43:55.600 --> 0:44:01.120
<v Speaker 1>get that motivated for it. I remember when I would

0:44:01.120 --> 0:44:03.760
<v Speaker 1>be when I would be calling people, I would actually

0:44:03.800 --> 0:44:06.600
<v Speaker 1>be hoping they didn't answer their phone. That's a that's

0:44:06.640 --> 0:44:08.880
<v Speaker 1>a warning sign that you're doing that. You're in their

0:44:08.920 --> 0:44:12.840
<v Speaker 1>own job. Now it's like once I'm on to a subject.

0:44:12.880 --> 0:44:15.480
<v Speaker 1>I like, just all you're doing is reading and talking

0:44:15.520 --> 0:44:17.640
<v Speaker 1>to people who are introducing you to other people who

0:44:17.640 --> 0:44:20.440
<v Speaker 1>are introducing to other people. It's great, Like, all you're

0:44:20.440 --> 0:44:23.440
<v Speaker 1>doing spending your time learning stuff, and if you're interested

0:44:23.440 --> 0:44:26.239
<v Speaker 1>in it, you know what a way to make a

0:44:26.280 --> 0:44:31.560
<v Speaker 1>living writing the writing stuff. I've gotten more confident with

0:44:31.640 --> 0:44:35.680
<v Speaker 1>each successive book. This last one is a little uh

0:44:35.760 --> 0:44:41.080
<v Speaker 1>in places, uh in temperate, but uh that wasn't the

0:44:41.120 --> 0:44:45.440
<v Speaker 1>firm somewhat intemperate throughout? Yeah, Although I was amazed, there

0:44:45.440 --> 0:44:49.600
<v Speaker 1>were people who were confused about what my true opinion

0:44:49.680 --> 0:44:53.480
<v Speaker 1>of mackenzie. It's like, do you the root of all evil?

0:44:53.640 --> 0:44:55.880
<v Speaker 1>How confusing is that? When you say route? Do you

0:44:55.880 --> 0:44:59.840
<v Speaker 1>mean like, have you never read between the lines? But

0:45:00.040 --> 0:45:02.080
<v Speaker 1>for I thought it was pretty clear that it was.

0:45:02.440 --> 0:45:05.879
<v Speaker 1>That's what I thought too. But so in this book,

0:45:05.920 --> 0:45:08.600
<v Speaker 1>I try to make sure that didn't happen in this

0:45:08.680 --> 0:45:10.880
<v Speaker 1>When you say they're terrible, do you mean they're like

0:45:11.000 --> 0:45:13.880
<v Speaker 1>pretty good? Or what do you mean by terrible? I

0:45:13.880 --> 0:45:18.000
<v Speaker 1>mean you did you really get pushed back on McKinsey boy.

0:45:18.120 --> 0:45:19.960
<v Speaker 1>There were people who said he asked a question are

0:45:19.960 --> 0:45:21.759
<v Speaker 1>they worth it or not? And he doesn't give a

0:45:21.800 --> 0:45:26.440
<v Speaker 1>satisfactory answer and my response and bullet points as do.

0:45:26.960 --> 0:45:30.319
<v Speaker 1>It's like it depends who you are, right, If you

0:45:30.320 --> 0:45:34.359
<v Speaker 1>are the CEO, yes, If you're the shareholder maybe, if

0:45:34.360 --> 0:45:39.200
<v Speaker 1>your society probably not unless you rate efficiency as the

0:45:39.280 --> 0:45:41.839
<v Speaker 1>highest value of all. Is that really what they do?

0:45:42.040 --> 0:45:45.560
<v Speaker 1>Are they really the efficiency masters? Yeah? All they do

0:45:45.680 --> 0:45:50.960
<v Speaker 1>is come in and optimize stuff for you, regardless of consequence. Yeah.

0:45:51.040 --> 0:45:54.560
<v Speaker 1>And you know they have a sort of a boilerplate

0:45:54.600 --> 0:45:58.320
<v Speaker 1>approach to problem solving and thinking that works very well

0:45:58.360 --> 0:46:01.600
<v Speaker 1>in process situation. And if you want someone to come

0:46:01.640 --> 0:46:06.760
<v Speaker 1>in who is outside of your organization, so who doesn't

0:46:06.760 --> 0:46:10.239
<v Speaker 1>come with baggage and can do stuff without uh you know,

0:46:10.360 --> 0:46:16.600
<v Speaker 1>personal bias, no ties, no roofs, and move on. It's

0:46:16.640 --> 0:46:21.000
<v Speaker 1>like hiring samurai to just okay, kill everybody their corporate samurai,

0:46:21.160 --> 0:46:24.080
<v Speaker 1>right and then leave. Yeah, that that's pretty interesting. So

0:46:24.480 --> 0:46:30.120
<v Speaker 1>journalism today, how do you feel about or think about

0:46:30.719 --> 0:46:33.200
<v Speaker 1>the rise of fake news? And is there anything we

0:46:33.200 --> 0:46:36.960
<v Speaker 1>could do about it? Ah? I think I think it's

0:46:37.000 --> 0:46:44.040
<v Speaker 1>horribly depressing that um ah, we are were able to

0:46:44.239 --> 0:46:51.520
<v Speaker 1>elect a president who uh so willfully it's like trampling

0:46:52.520 --> 0:46:54.840
<v Speaker 1>the press. That what just sort of the essence of

0:46:54.960 --> 0:46:57.719
<v Speaker 1>like what is truth? Like, Yes, we can all have

0:46:57.760 --> 0:47:01.000
<v Speaker 1>different opinions, right, but we should but not different facts.

0:47:01.000 --> 0:47:02.680
<v Speaker 1>We should be able to agree at what day of

0:47:02.680 --> 0:47:06.560
<v Speaker 1>the week it is, or what the temperature is outside.

0:47:07.120 --> 0:47:09.920
<v Speaker 1>And the fact that we've ended up, you know, in

0:47:09.960 --> 0:47:15.400
<v Speaker 1>a situation where nobody believes anybody who's they have decided

0:47:15.520 --> 0:47:19.520
<v Speaker 1>is not trustworthy. It's horrible. There was just an interesting

0:47:19.680 --> 0:47:23.319
<v Speaker 1>article I'm trying to remember who where I saw it.

0:47:23.320 --> 0:47:27.360
<v Speaker 1>It was either a p or McClatchy that said his

0:47:27.520 --> 0:47:31.720
<v Speaker 1>tweets have lost influence. The president's tweets, they no longer

0:47:31.800 --> 0:47:35.839
<v Speaker 1>move markets, They no longer disrupt things. Even when he

0:47:36.000 --> 0:47:38.479
<v Speaker 1>comes out as he did a month or so ago

0:47:39.000 --> 0:47:41.160
<v Speaker 1>and said, yeah, we should break up the big banks,

0:47:41.680 --> 0:47:45.840
<v Speaker 1>the market sputtered for about ninety seconds and then quickly

0:47:45.880 --> 0:47:49.239
<v Speaker 1>recovered all its losses. At one point in time, his

0:47:50.080 --> 0:47:55.400
<v Speaker 1>sort of free form, disruptive machine gunning had an impact.

0:47:55.480 --> 0:47:58.840
<v Speaker 1>Because everyone's freaking out that we managed to elect him. Well,

0:47:59.640 --> 0:48:02.399
<v Speaker 1>you know, it's if you look around the world, what's

0:48:02.440 --> 0:48:05.200
<v Speaker 1>been happening. You have the Brexit vote, you have the

0:48:05.280 --> 0:48:09.640
<v Speaker 1>Lapin vote, you have Donald Trump, the rise of popularism,

0:48:09.719 --> 0:48:15.520
<v Speaker 1>populism around the world has ramifications. You've railed against the

0:48:15.680 --> 0:48:20.720
<v Speaker 1>financial elite. Many voters both here and abroad are doing

0:48:20.760 --> 0:48:26.000
<v Speaker 1>the same thing. And so what's kind of surprising is

0:48:26.880 --> 0:48:31.160
<v Speaker 1>a lack of pivot from Trump once he's elected, to say,

0:48:31.440 --> 0:48:33.359
<v Speaker 1>all right, I have the wind on my back, let's

0:48:33.400 --> 0:48:38.320
<v Speaker 1>do ABC. And instead it's this sort of odd alright,

0:48:38.400 --> 0:48:41.600
<v Speaker 1>let's check out Spicer gets great ratings, let's keep them.

0:48:41.719 --> 0:48:44.799
<v Speaker 1>Wait that you haven't figured out what your new job.

0:48:44.880 --> 0:48:47.520
<v Speaker 1>You have a new job, figure out what you're supposed

0:48:47.560 --> 0:48:49.359
<v Speaker 1>to do, and try not to blow us all up.

0:48:49.920 --> 0:48:52.680
<v Speaker 1>That doesn't that transition doesn't seem to have happened. I

0:48:52.719 --> 0:48:56.240
<v Speaker 1>think it's because he never expected to win. Any couldn't

0:48:56.239 --> 0:48:58.719
<v Speaker 1>agree with you more. That's why there are so many

0:48:58.880 --> 0:49:02.359
<v Speaker 1>unappointed positions. Normally you go in with a list of

0:49:02.400 --> 0:49:06.319
<v Speaker 1>these three thousand people, and here are top hundred that

0:49:06.360 --> 0:49:09.400
<v Speaker 1>didn't happen. I think he's as surprised as anybody, you know.

0:49:09.880 --> 0:49:12.359
<v Speaker 1>Back to the journalism thing and the fake news thing.

0:49:12.400 --> 0:49:14.399
<v Speaker 1>One thing that has occurred to me though, is like

0:49:14.800 --> 0:49:21.520
<v Speaker 1>the Internet has allowed us to be aware of more

0:49:21.520 --> 0:49:27.759
<v Speaker 1>people's opinions than the media's opinions, which you know, historically

0:49:28.840 --> 0:49:31.600
<v Speaker 1>or whoever was on TV and stuff. What does that

0:49:31.640 --> 0:49:34.600
<v Speaker 1>do for us? Well? It oh my My point is

0:49:34.680 --> 0:49:38.560
<v Speaker 1>just we might not have actually gone through such a

0:49:38.640 --> 0:49:42.120
<v Speaker 1>significant change with fake news, that we may have been

0:49:42.200 --> 0:49:46.040
<v Speaker 1>in this state before but didn't really realize it. So

0:49:46.840 --> 0:49:51.400
<v Speaker 1>you have more opinions, some of which are paid hills

0:49:51.560 --> 0:49:54.520
<v Speaker 1>for one side or the other um, some of which

0:49:54.600 --> 0:49:59.799
<v Speaker 1>are just clearly click hungry Macedonian teenagers but putting up

0:50:00.000 --> 0:50:04.200
<v Speaker 1>and websites, and some you know not every when two

0:50:04.280 --> 0:50:07.080
<v Speaker 1>people are having an argument, one says, well, the earth

0:50:07.160 --> 0:50:09.719
<v Speaker 1>is an obliq s vieroid. Any other person says, no,

0:50:09.840 --> 0:50:14.080
<v Speaker 1>the earth is flat. That's not a credible debate. And

0:50:14.120 --> 0:50:17.759
<v Speaker 1>on top of everything else, our cognitive systems are set

0:50:17.840 --> 0:50:21.520
<v Speaker 1>up so that even when someone is wrong, they don't

0:50:21.560 --> 0:50:24.720
<v Speaker 1>and you correct them, they don't remember the correction. If anything,

0:50:24.760 --> 0:50:27.880
<v Speaker 1>it hardens. There are erroneous view and there's all sorts

0:50:27.880 --> 0:50:30.080
<v Speaker 1>of crazy. You know, it's funny. Is on that point

0:50:30.120 --> 0:50:31.960
<v Speaker 1>I say that one of my points in the Harvard

0:50:32.000 --> 0:50:35.440
<v Speaker 1>book is that they have spent so much time telling

0:50:35.480 --> 0:50:43.640
<v Speaker 1>themselves that they have moral righteousness to their leader there

0:50:43.680 --> 0:50:46.680
<v Speaker 1>as an aspect of their leadership. It's like you telling

0:50:46.719 --> 0:50:50.840
<v Speaker 1>the story of something that happened so many times that suddenly,

0:50:50.960 --> 0:50:54.160
<v Speaker 1>like on your fiftieth telling a thing that you weren't

0:50:54.200 --> 0:50:56.920
<v Speaker 1>sure that sure about the first time you told it,

0:50:57.320 --> 0:51:00.239
<v Speaker 1>you're suddenly it's a fact now because you've been to

0:51:00.360 --> 0:51:04.319
<v Speaker 1>my wife. She doesn't understand how the story gets better

0:51:04.360 --> 0:51:07.720
<v Speaker 1>each telling, And I'm like, that is editing, of course,

0:51:08.120 --> 0:51:12.760
<v Speaker 1>and in all seriousness when they do studies on memory

0:51:12.920 --> 0:51:16.760
<v Speaker 1>and witnesses. When you tell a story to the cops

0:51:17.280 --> 0:51:20.759
<v Speaker 1>or whoever becomes your truth right the second time you

0:51:20.800 --> 0:51:23.840
<v Speaker 1>tell that, you're not recalling what you witnessed. You're recalling

0:51:23.880 --> 0:51:27.000
<v Speaker 1>the previous discussion. And so the more you tell it,

0:51:27.160 --> 0:51:30.560
<v Speaker 1>the further and further gets away from the original experience,

0:51:30.600 --> 0:51:33.279
<v Speaker 1>which is why you're supposed to take contemporaneous notes and

0:51:33.280 --> 0:51:35.759
<v Speaker 1>blah blah blah. So I could talk about this sort

0:51:35.760 --> 0:51:38.640
<v Speaker 1>of stuff forever. Let's let's get to my favorite questions

0:51:38.960 --> 0:51:43.600
<v Speaker 1>so you don't end up keeping you here all night. Um,

0:51:43.640 --> 0:51:45.720
<v Speaker 1>all right, so you told us what you did before

0:51:46.440 --> 0:51:49.080
<v Speaker 1>working as a journalist. You were Goldman Sacks for two years,

0:51:49.400 --> 0:51:51.960
<v Speaker 1>nothing in between. From there, you went straight into writing.

0:51:52.200 --> 0:51:57.279
<v Speaker 1>My first job after Goldman was at Derivatives Week so

0:51:57.320 --> 0:52:02.680
<v Speaker 1>you're covering derivatives as a journalist, as a journalist during

0:52:02.840 --> 0:52:07.240
<v Speaker 1>the U when I think it was air products or something,

0:52:07.280 --> 0:52:14.800
<v Speaker 1>one of the first big deritives blow ups in ninety four. Yeah,

0:52:14.920 --> 0:52:20.200
<v Speaker 1>and I the guy there said to me, um, what

0:52:20.239 --> 0:52:24.560
<v Speaker 1>are you doing? Uh? Every all of our the people

0:52:24.560 --> 0:52:26.399
<v Speaker 1>who work here want to work on Wall Street. You're

0:52:26.440 --> 0:52:31.000
<v Speaker 1>the first person who's ever come from Wall Street to Yeah.

0:52:31.400 --> 0:52:33.400
<v Speaker 1>And and then he said, he said, how do I

0:52:33.440 --> 0:52:34.880
<v Speaker 1>know You're not going to go back to Wall Street?

0:52:34.880 --> 0:52:36.640
<v Speaker 1>And I said, I'm not going back to Wall stret

0:52:37.000 --> 0:52:40.319
<v Speaker 1>Six months later, I left for Money magazine and he

0:52:40.400 --> 0:52:44.319
<v Speaker 1>which was a Dow Jones publication, time in so he

0:52:44.360 --> 0:52:47.640
<v Speaker 1>pulled my Yeah, he pulled me into his office. He said,

0:52:47.640 --> 0:52:49.560
<v Speaker 1>you told me you weren't going to leave. And I said,

0:52:49.560 --> 0:52:51.160
<v Speaker 1>I told you I wasn't going back to Wall Street.

0:52:51.160 --> 0:52:52.279
<v Speaker 1>I didn't tell you I wasn't going to go to

0:52:52.280 --> 0:52:56.480
<v Speaker 1>a better publication. Um. So I then was at Money

0:52:56.480 --> 0:52:59.760
<v Speaker 1>for five years and realized it was time to quit

0:53:00.080 --> 0:53:05.040
<v Speaker 1>when I had written the exact same story twice. Because

0:53:05.080 --> 0:53:08.319
<v Speaker 1>service magazines, if if you're actually good at what you

0:53:08.360 --> 0:53:10.879
<v Speaker 1>do with a service magazine, you should write the same

0:53:10.920 --> 0:53:13.239
<v Speaker 1>story Price Jason's wife that his job is to write

0:53:13.239 --> 0:53:16.160
<v Speaker 1>the same story weekend, week out and not let his

0:53:16.239 --> 0:53:19.239
<v Speaker 1>readers or his editors know that he's doing totally. I

0:53:19.280 --> 0:53:24.799
<v Speaker 1>worked with Jason and uh uh at that point I

0:53:24.840 --> 0:53:29.040
<v Speaker 1>got uh an offer. Red Herring Magazine was growing during

0:53:29.040 --> 0:53:33.000
<v Speaker 1>the nineties. Yeah internet one point oh, and they hired

0:53:33.040 --> 0:53:37.440
<v Speaker 1>me as their New York bureau chief and um public

0:53:37.480 --> 0:53:40.280
<v Speaker 1>markets editor because they were all VC in private equity.

0:53:40.480 --> 0:53:43.279
<v Speaker 1>So so tell us about some of your early mentors.

0:53:45.360 --> 0:53:49.399
<v Speaker 1>I can come up with three. One was a guy

0:53:49.480 --> 0:53:55.920
<v Speaker 1>named Michael Civy at Money Magazine. Is familiar writer, writer

0:53:56.120 --> 0:54:01.759
<v Speaker 1>slash editor, but he was sort of the central financial

0:54:02.280 --> 0:54:08.960
<v Speaker 1>writer for years. Uh. Fascinating guy. Uh a uh and um.

0:54:09.080 --> 0:54:14.239
<v Speaker 1>He his his method of writing. It could you know,

0:54:14.480 --> 0:54:21.279
<v Speaker 1>could bore you two tears given its repetitive aspects, but

0:54:21.400 --> 0:54:23.279
<v Speaker 1>it was very effective. So he was the one who

0:54:23.320 --> 0:54:28.920
<v Speaker 1>taught me sort of the simplicity and clarity were key. Uh.

0:54:29.000 --> 0:54:33.280
<v Speaker 1>The next one was Jason Ponton, who was the editor

0:54:33.320 --> 0:54:36.839
<v Speaker 1>of Red Herring Magazine. He's at M I T. Tech

0:54:36.920 --> 0:54:45.680
<v Speaker 1>Review now and he uh brought a flare to Red Herring. Uh.

0:54:45.760 --> 0:54:47.719
<v Speaker 1>That was eye opening for me coming out of a

0:54:47.760 --> 0:54:50.920
<v Speaker 1>service magazine like Money, and you know, he sort of

0:54:51.000 --> 0:54:55.400
<v Speaker 1>prayed at the altar of the Economist, and um he

0:54:55.560 --> 0:54:58.919
<v Speaker 1>made me realize when I just when I wasn't even

0:54:58.960 --> 0:55:01.280
<v Speaker 1>sure of it, that writing could be like a joyous

0:55:01.320 --> 0:55:04.760
<v Speaker 1>experience as opposed to a mind numbing one. And then

0:55:04.880 --> 0:55:09.800
<v Speaker 1>the next one was, uh, someone who just died. Actually

0:55:09.880 --> 0:55:15.319
<v Speaker 1>Christopher Byron, who was he was at The Observer. I

0:55:15.440 --> 0:55:19.560
<v Speaker 1>had the good fortune to follow in his footsteps writing

0:55:19.560 --> 0:55:22.680
<v Speaker 1>a similar column in The Observer. I hired him at

0:55:22.680 --> 0:55:24.279
<v Speaker 1>Red Herring to write for us because I thought it

0:55:24.320 --> 0:55:28.080
<v Speaker 1>was so great. And he was the one who, um

0:55:28.280 --> 0:55:35.840
<v Speaker 1>uh showed me how to write with attitude, when without fear,

0:55:36.880 --> 0:55:42.400
<v Speaker 1>and taking aim at uh the right targets. You know,

0:55:42.440 --> 0:55:45.319
<v Speaker 1>I spent most of my early career, uh, you know,

0:55:45.400 --> 0:55:47.840
<v Speaker 1>doing positive stories. Here's something you should do, it's a

0:55:47.840 --> 0:55:51.520
<v Speaker 1>great idea. And at red Herring, here's some great technologies,

0:55:51.520 --> 0:55:54.200
<v Speaker 1>here's a great trend. These are all fascinating and awesome things.

0:55:54.920 --> 0:55:58.000
<v Speaker 1>And it turns out it's just as fun to call

0:55:58.120 --> 0:56:02.960
<v Speaker 1>people to account for fun. Yeah, it's more fun. And

0:56:04.160 --> 0:56:09.000
<v Speaker 1>I don't I can't think of another writer who inspired

0:56:09.120 --> 0:56:12.480
<v Speaker 1>me more with his writing than Chauser. Byronn't even comes close.

0:56:12.880 --> 0:56:18.520
<v Speaker 1>That's that's really interesting. Um, tell us about what other

0:56:18.640 --> 0:56:25.319
<v Speaker 1>journalists influenced how you write, Byron? It would be number one. Um,

0:56:25.640 --> 0:56:28.520
<v Speaker 1>I'm not sure I have you know the guys who

0:56:28.640 --> 0:56:32.480
<v Speaker 1>Grayden Carter has headed Vanity Fair doing business writing. It's

0:56:32.920 --> 0:56:36.160
<v Speaker 1>used to used to be the publisher of Spy and

0:56:36.200 --> 0:56:40.840
<v Speaker 1>that's where the phrase short fingered vulgarian was published. And

0:56:41.000 --> 0:56:45.239
<v Speaker 1>that has to be years ago. Yeah, and and he

0:56:45.400 --> 0:56:48.440
<v Speaker 1>is and it's a great like you know, it's like

0:56:48.520 --> 0:56:52.880
<v Speaker 1>any publication has its ebbs and flows, but he is

0:56:52.880 --> 0:56:55.960
<v Speaker 1>a great He's one of the great editors. And he

0:56:56.040 --> 0:57:01.680
<v Speaker 1>hires great writers. I mean only fair as a monster. Yeah,

0:57:01.880 --> 0:57:05.120
<v Speaker 1>you know, Michael Lewis is there, Bethany McClean is there,

0:57:05.200 --> 0:57:09.440
<v Speaker 1>William Cohen is there, Brian Burrow is there. Uh you

0:57:09.480 --> 0:57:12.640
<v Speaker 1>know what else? Who else? You need me? Great? And

0:57:12.640 --> 0:57:18.080
<v Speaker 1>I'm available? Um so uh um. The way that they

0:57:18.160 --> 0:57:22.840
<v Speaker 1>do business stories at Vanity Fair, I wrote for them all. Yeah,

0:57:22.880 --> 0:57:25.520
<v Speaker 1>I did like a decade's worth of work with them,

0:57:25.600 --> 0:57:28.480
<v Speaker 1>Gray and gave me, you know, it was awesome enough

0:57:28.520 --> 0:57:30.200
<v Speaker 1>to give me a lot of work for a while

0:57:30.240 --> 0:57:32.880
<v Speaker 1>when I was freelance. Um, that's how you do a

0:57:32.880 --> 0:57:35.680
<v Speaker 1>good business story. Those guys do it better than anybody.

0:57:35.720 --> 0:57:38.200
<v Speaker 1>They put a lot of I was quoted by them

0:57:38.200 --> 0:57:41.480
<v Speaker 1>in something. I think three different fact checkers called me.

0:57:41.520 --> 0:57:44.480
<v Speaker 1>It was nobody uses that does that sort of depth

0:57:44.480 --> 0:57:46.680
<v Speaker 1>of And if you read that stuff and put it

0:57:46.760 --> 0:57:48.800
<v Speaker 1>up side by side with fortune, like the people had

0:57:48.800 --> 0:57:51.680
<v Speaker 1>fortune where I've been a contributor, they should be embarrassed

0:57:51.680 --> 0:57:55.280
<v Speaker 1>of themselves. So you're not gonna be a contributor. Uh

0:57:55.480 --> 0:57:59.400
<v Speaker 1>Like that's real storytelling, so Graydon. But then if there

0:57:59.480 --> 0:58:03.520
<v Speaker 1>is like one name who I read, not with an

0:58:03.560 --> 0:58:07.040
<v Speaker 1>eye too trying to write like him because it will

0:58:07.080 --> 0:58:11.200
<v Speaker 1>never happen, but who I read just because it brings

0:58:11.280 --> 0:58:17.080
<v Speaker 1>me a euphoric something is Adam Gopnik at The New Yorker.

0:58:17.520 --> 0:58:20.520
<v Speaker 1>He is the greatest, in my opinion, He's the greatest

0:58:21.160 --> 0:58:27.080
<v Speaker 1>writer all the journalists. No kidding, Yeah, I get the

0:58:27.080 --> 0:58:29.800
<v Speaker 1>New Yorker. I've seen his. By the way, they have

0:58:30.080 --> 0:58:35.800
<v Speaker 1>a killer line Ryan Leason and go down just right.

0:58:36.560 --> 0:58:38.800
<v Speaker 1>The former Bloomberg person who just had the book out

0:58:38.840 --> 0:58:45.680
<v Speaker 1>on hedgephone. Um sharks something I forgot the name predators something. Um, well,

0:58:45.720 --> 0:58:48.439
<v Speaker 1>we'll figure out what that is. They just have a

0:58:48.480 --> 0:58:53.560
<v Speaker 1>monstrous lineup. The problem is that the magazines don't stop coming.

0:58:53.880 --> 0:58:57.040
<v Speaker 1>You can't. You can't get your vanity fair as monthly?

0:58:57.160 --> 0:59:00.840
<v Speaker 1>Is that right? New Yorker is like every other day?

0:59:00.840 --> 0:59:02.960
<v Speaker 1>It seems yeah, I used to, I used to. I

0:59:03.000 --> 0:59:06.080
<v Speaker 1>had given. I stopped subscribing to the New Yorker because

0:59:06.080 --> 0:59:09.280
<v Speaker 1>the piles would give me guilt. I just want the

0:59:09.360 --> 0:59:13.120
<v Speaker 1>online access. Stop mailing me. Get that, get the um

0:59:13.520 --> 0:59:15.800
<v Speaker 1>the app that you know. There's an app called Texture.

0:59:16.480 --> 0:59:18.680
<v Speaker 1>It's amazing. It's fifteen bucks a month. You've got every

0:59:18.720 --> 0:59:23.320
<v Speaker 1>magazine there is. Really Yeah, I'm done with getting don't

0:59:23.320 --> 0:59:25.440
<v Speaker 1>get this straight up from them. Get it through Texture.

0:59:25.480 --> 0:59:29.240
<v Speaker 1>It's awesome. Usually I hate the expedious slash you know,

0:59:29.320 --> 0:59:33.400
<v Speaker 1>hotels dot com. I want to go directly. It's awesome.

0:59:33.440 --> 0:59:35.800
<v Speaker 1>This is all right. I will definitely check out Texture.

0:59:36.360 --> 0:59:38.880
<v Speaker 1>Um let's talk about since we're talking about writers, let's

0:59:38.920 --> 0:59:43.400
<v Speaker 1>talk about books. That's Charlie Pellett, voice of the subway

0:59:43.440 --> 0:59:47.560
<v Speaker 1>when you hear stand clear of the closing doors, that's him.

0:59:48.120 --> 0:59:51.840
<v Speaker 1>Um let's uh, by the way, for people who are listening,

0:59:52.320 --> 0:59:57.080
<v Speaker 1>we're in a glass uh terrarium the studio, and there's

0:59:57.080 --> 1:00:00.120
<v Speaker 1>an endless parade of people walking by, and some of

1:00:00.160 --> 1:00:03.040
<v Speaker 1>them wave and you. I'm trying not to be distracted,

1:00:03.440 --> 1:00:09.320
<v Speaker 1>but you know, to famous people like us in right stairs. Um,

1:00:09.360 --> 1:00:11.440
<v Speaker 1>so let's talk about books. What are some of your

1:00:11.440 --> 1:00:14.600
<v Speaker 1>favorite books? Who are some of your favorite authors? By

1:00:14.640 --> 1:00:18.520
<v Speaker 1>the way, this is the single most requested question. So

1:00:19.200 --> 1:00:27.439
<v Speaker 1>uh um. Before I was a journalist, I would say

1:00:27.520 --> 1:00:31.480
<v Speaker 1>the balance of my reading was probably ninety percent fiction,

1:00:31.960 --> 1:00:36.440
<v Speaker 1>ten percent nonfiction. And even these days, if you don't

1:00:36.520 --> 1:00:42.400
<v Speaker 1>include the reading I do for work, it's probably seventy

1:00:42.600 --> 1:00:46.200
<v Speaker 1>thirty fiction. So give us some fiction names and give

1:00:46.280 --> 1:00:52.160
<v Speaker 1>us some nonfiction. Uh fiction Eileen to people like Boorhs

1:00:53.640 --> 1:01:00.840
<v Speaker 1>uh it, Tello Calvino, uh now some book titles. Borhes's

1:01:00.880 --> 1:01:05.600
<v Speaker 1>book Labyrinths short Stories, It's fantastic it Tello Calvino's book

1:01:06.040 --> 1:01:12.080
<v Speaker 1>If on a Winner's Night of Traveler, Invisible Cities, um, uh,

1:01:12.200 --> 1:01:17.200
<v Speaker 1>Nabokov everything, Um. David Foster Wallace, I was a fan

1:01:17.280 --> 1:01:21.240
<v Speaker 1>of I thought the sort of verbal pyrotechnics there were great. Uh.

1:01:21.280 --> 1:01:25.560
<v Speaker 1>In recent years, I rediscovered Stephen King from when I

1:01:25.640 --> 1:01:30.080
<v Speaker 1>just had a long conversation I read I took into

1:01:31.080 --> 1:01:33.640
<v Speaker 1>under the Dome on a trip A couple of years ago.

1:01:33.680 --> 1:01:36.640
<v Speaker 1>It's like his latest fat one, but like the size

1:01:36.640 --> 1:01:39.120
<v Speaker 1>of the stand and stuff, he's still got it. Matt

1:01:39.360 --> 1:01:44.840
<v Speaker 1>Wallert is a former principal at Microsoft Ventures and what

1:01:45.040 --> 1:01:48.200
<v Speaker 1>he we were talking about Stephen King. He said he

1:01:48.240 --> 1:01:50.480
<v Speaker 1>likes to every now and then find an author and

1:01:50.600 --> 1:01:52.960
<v Speaker 1>just devour the entire I used to do that all

1:01:53.000 --> 1:01:55.560
<v Speaker 1>the time straight. I used to do that with science fiction.

1:01:56.520 --> 1:01:58.840
<v Speaker 1>My brother does that, right, We'll find an author and

1:01:58.840 --> 1:02:00.760
<v Speaker 1>go all right, I've now read. I used to. I

1:02:00.880 --> 1:02:02.760
<v Speaker 1>used to do that with fiction writers, and then I

1:02:02.800 --> 1:02:04.800
<v Speaker 1>realized that I didn't want to do it anymore because

1:02:04.800 --> 1:02:06.280
<v Speaker 1>it's like you use it all up and you want

1:02:06.280 --> 1:02:11.200
<v Speaker 1>to save her some of it for later. I like, um, oh,

1:02:11.240 --> 1:02:14.160
<v Speaker 1>there's a couple that are obvious ones that are what

1:02:14.240 --> 1:02:18.720
<v Speaker 1>about what about nonfiction? I'm not, you know, considering that

1:02:18.800 --> 1:02:22.720
<v Speaker 1>I've read a written a biography, I'm not a huge

1:02:22.720 --> 1:02:27.360
<v Speaker 1>reader of biographies. I thought The Power Broker, uh was

1:02:27.680 --> 1:02:31.160
<v Speaker 1>one of the greatest on Robert Moses. You know, it's

1:02:31.200 --> 1:02:36.040
<v Speaker 1>a kind of composing book, but it is awesome. I

1:02:36.640 --> 1:02:40.800
<v Speaker 1>planned literally decades, you know what. I It was on

1:02:40.840 --> 1:02:42.960
<v Speaker 1>my shelf too, and then when I sold the Jamie

1:02:43.000 --> 1:02:45.840
<v Speaker 1>Diamond book. I was like, I should read a biography,

1:02:46.120 --> 1:02:48.040
<v Speaker 1>and I took that out to a friend's house and

1:02:48.120 --> 1:02:50.880
<v Speaker 1>emiganst by myself for a weekend and read it. At

1:02:50.880 --> 1:02:52.720
<v Speaker 1>the end of it, I was read that in a weekend.

1:02:52.960 --> 1:02:54.440
<v Speaker 1>Uh no, sorry, I was out there for a couple

1:02:54.480 --> 1:02:57.280
<v Speaker 1>of days a month and uh I was. As soon

1:02:57.320 --> 1:02:58.760
<v Speaker 1>as I finished, I was like, oh my god, what

1:02:58.800 --> 1:03:00.680
<v Speaker 1>have I done. I can't do that us. I can't

1:03:00.680 --> 1:03:04.160
<v Speaker 1>write anything close to this won the Pulitzer Prize, it's

1:03:04.200 --> 1:03:07.880
<v Speaker 1>been it's been lauded as one of the biographies of

1:03:07.920 --> 1:03:13.720
<v Speaker 1>all all time. Yeah, I'm more. I do more like uh,

1:03:13.760 --> 1:03:18.120
<v Speaker 1>I veer more into science and maths stuff than story

1:03:17.840 --> 1:03:20.640
<v Speaker 1>or give us, give us a few books. Um, you're

1:03:20.680 --> 1:03:23.080
<v Speaker 1>talking right in my sweet spots. I am you know

1:03:23.280 --> 1:03:27.120
<v Speaker 1>stuff like um all the pop science stuff like the

1:03:27.280 --> 1:03:31.560
<v Speaker 1>History of Zero or um. Did you read The Information

1:03:31.600 --> 1:03:35.439
<v Speaker 1>by James Click? I have the Information by James Click.

1:03:35.520 --> 1:03:38.040
<v Speaker 1>I haven't read it. Probably the best book I read

1:03:38.040 --> 1:03:41.280
<v Speaker 1>in the past decade, uh, Consciousness, explained one of my

1:03:41.360 --> 1:03:45.240
<v Speaker 1>favorite books, Daniel Donne. Best book I've ever read in

1:03:45.280 --> 1:03:49.240
<v Speaker 1>the last decade was an Adam Gopnick book called Uh.

1:03:49.320 --> 1:03:50.720
<v Speaker 1>I don't know if this is the name of it,

1:03:50.800 --> 1:03:55.440
<v Speaker 1>but it's if Lincoln and Darwin or Darwin and Lincoln,

1:03:55.960 --> 1:04:02.320
<v Speaker 1>and it is like a dual biography palle parallel lives,

1:04:02.600 --> 1:04:07.480
<v Speaker 1>more like parallel thought and parallel uh. Changes in the

1:04:07.520 --> 1:04:11.280
<v Speaker 1>way they helped the rest of us change the way

1:04:11.360 --> 1:04:13.919
<v Speaker 1>we think through the way they did what they did.

1:04:14.400 --> 1:04:17.479
<v Speaker 1>And I told people afterwards, I was like, I never

1:04:17.560 --> 1:04:21.080
<v Speaker 1>would have read a biography of Darwin or of Lincoln,

1:04:21.520 --> 1:04:24.880
<v Speaker 1>and I certainly wouldn't have read a joint one except

1:04:24.920 --> 1:04:30.360
<v Speaker 1>it was Gothnick and it is one of the greatest books. Really.

1:04:30.720 --> 1:04:33.880
<v Speaker 1>Oh well, I'm gonna add that to my list for sure.

1:04:34.800 --> 1:04:38.240
<v Speaker 1>That's a decent number. Give me one more, because I

1:04:38.360 --> 1:04:46.080
<v Speaker 1>see you're thinking, oh, my favorite I think multi book

1:04:46.080 --> 1:04:49.600
<v Speaker 1>reading experience UH in the last twenty years or so

1:04:49.760 --> 1:04:54.520
<v Speaker 1>was Neil Stevenson's Baroque trilogy, UH, with each of those

1:04:54.520 --> 1:04:58.080
<v Speaker 1>books with a thousand pages long. And I was reading

1:04:58.360 --> 1:05:02.840
<v Speaker 1>one of them when I moved UH at some point,

1:05:03.360 --> 1:05:05.640
<v Speaker 1>and the book ended up in a box in the attic,

1:05:05.880 --> 1:05:09.000
<v Speaker 1>and I forgot about it and found it a decade

1:05:09.120 --> 1:05:12.960
<v Speaker 1>later and then finished the trilogy. And it is just

1:05:13.000 --> 1:05:15.720
<v Speaker 1>picked it up where you left off, and just I

1:05:15.760 --> 1:05:17.880
<v Speaker 1>don't know. I think I might have started again, but

1:05:18.000 --> 1:05:20.480
<v Speaker 1>there was There's so much in it. He is a

1:05:20.560 --> 1:05:25.600
<v Speaker 1>hilarious writer. Uh, it's all about money and the money

1:05:25.760 --> 1:05:32.920
<v Speaker 1>book he wrote, he wrote cryptonomicon neuromanswerh uh. And but

1:05:33.040 --> 1:05:36.720
<v Speaker 1>the Baroque cycle, the three of them, that is like

1:05:36.880 --> 1:05:40.600
<v Speaker 1>it is uh. He he could have just set the

1:05:40.720 --> 1:05:43.360
<v Speaker 1>pen down and retired. It is a piece of greatness.

1:05:43.920 --> 1:05:48.080
<v Speaker 1>That's amazing. Let's let's move forward past books. Um, we've

1:05:48.120 --> 1:05:52.280
<v Speaker 1>already spent enough time talking about journalism as an industry. Um,

1:05:52.320 --> 1:05:55.440
<v Speaker 1>here's another reader question. Tell us about a time you

1:05:55.560 --> 1:06:00.080
<v Speaker 1>failed and what you learned from the experience. You know,

1:06:00.120 --> 1:06:02.560
<v Speaker 1>I was thinking about that one because you sent it

1:06:02.640 --> 1:06:06.200
<v Speaker 1>to me. Um, these are the ones that require recall.

1:06:06.840 --> 1:06:10.160
<v Speaker 1>This one doesn't require what's recall? I like, I don't

1:06:10.200 --> 1:06:15.920
<v Speaker 1>really have too many uh like career failures. I failed

1:06:15.920 --> 1:06:21.520
<v Speaker 1>in a marriage and I failed like I drank too

1:06:21.600 --> 1:06:27.600
<v Speaker 1>much alcoholically at the same time. And no coincidence there,

1:06:27.680 --> 1:06:31.800
<v Speaker 1>not not a random correlation. No no, And um, what

1:06:31.920 --> 1:06:35.360
<v Speaker 1>did I learn that I better grow up? And like,

1:06:35.600 --> 1:06:37.760
<v Speaker 1>you know I treated her I did not treat her

1:06:37.760 --> 1:06:40.000
<v Speaker 1>well at the end of our marriage. And it was

1:06:40.040 --> 1:06:45.360
<v Speaker 1>just a colossal personal failure on so many fronts about

1:06:45.400 --> 1:06:49.600
<v Speaker 1>like responsibility and and doing the right thing and not

1:06:50.760 --> 1:06:55.760
<v Speaker 1>blaming other people for the things that bother you. Luckily,

1:06:56.000 --> 1:07:01.720
<v Speaker 1>my my ex wife is a forgiving person and um,

1:07:01.760 --> 1:07:05.680
<v Speaker 1>so things things are okay. But it was like I

1:07:05.800 --> 1:07:08.400
<v Speaker 1>just learned that how to not be a horrible person.

1:07:09.280 --> 1:07:12.840
<v Speaker 1>And my last two and favorite questions, what sort of

1:07:12.840 --> 1:07:15.480
<v Speaker 1>advice would you give to a millennial or a recent

1:07:15.520 --> 1:07:18.200
<v Speaker 1>college grad who came to you and said, I'm thinking

1:07:18.240 --> 1:07:28.160
<v Speaker 1>about being a writer. That's a good one. Um, you know,

1:07:28.400 --> 1:07:32.240
<v Speaker 1>if you have you know you're not going to accidentally

1:07:32.440 --> 1:07:36.880
<v Speaker 1>end up in the situation I have, you know, been

1:07:37.560 --> 1:07:43.040
<v Speaker 1>lucky to end up in uh anymore because I don't

1:07:43.040 --> 1:07:45.440
<v Speaker 1>think that happens again. And and and it's not because I

1:07:45.480 --> 1:07:47.480
<v Speaker 1>can do something that I just think that the structure

1:07:47.480 --> 1:07:51.200
<v Speaker 1>of the interstate everything's changed. You if you have a

1:07:51.240 --> 1:07:55.320
<v Speaker 1>passion and a facility for writing, uh, you know, you

1:07:55.440 --> 1:07:59.280
<v Speaker 1>got I think it's got. My advice would probably be targeted,

1:07:59.520 --> 1:08:02.760
<v Speaker 1>you know, you how to figure out your thing? Uh?

1:08:02.800 --> 1:08:05.960
<v Speaker 1>You know that hopefully the New York Times and and

1:08:06.240 --> 1:08:09.600
<v Speaker 1>you know whoever will be around for a while. But um,

1:08:09.720 --> 1:08:14.240
<v Speaker 1>the price paid per dollar spent or sorry. The price

1:08:14.240 --> 1:08:18.120
<v Speaker 1>paid per word is in free fall, and the only

1:08:18.200 --> 1:08:22.880
<v Speaker 1>thing that is going to um retain its value is

1:08:23.720 --> 1:08:28.160
<v Speaker 1>a great scoops and be great writing and see great storytelling.

1:08:28.520 --> 1:08:31.800
<v Speaker 1>So you got to refine to do great storytelling about

1:08:31.880 --> 1:08:33.960
<v Speaker 1>any particular thing, you got to know enough about it

1:08:34.000 --> 1:08:37.400
<v Speaker 1>to be able to do that. So, UM, you know,

1:08:37.520 --> 1:08:39.280
<v Speaker 1>you got to figure out what your thing is and

1:08:39.360 --> 1:08:42.599
<v Speaker 1>hone it. Although I don't think I should be in

1:08:42.600 --> 1:08:44.880
<v Speaker 1>a position to be telling aspiring journalists what to do

1:08:44.920 --> 1:08:49.120
<v Speaker 1>because I never was one, so I don't really UM,

1:08:49.200 --> 1:08:52.120
<v Speaker 1>I don't know how they think, because I don't know

1:08:52.200 --> 1:08:55.880
<v Speaker 1>how they thought back then. And a final question, what

1:08:56.080 --> 1:08:59.040
<v Speaker 1>is it that you know about writing today that you

1:08:59.080 --> 1:09:01.840
<v Speaker 1>wish you knew twenty or so years ago when you

1:09:01.880 --> 1:09:05.880
<v Speaker 1>were first starting out? This is an easy one and

1:09:05.880 --> 1:09:08.840
<v Speaker 1>and I could I could claim that I learned it,

1:09:08.880 --> 1:09:12.439
<v Speaker 1>but my brother actually just said it to me. Uh,

1:09:12.680 --> 1:09:15.880
<v Speaker 1>Like two years ago, I was getting ready to write

1:09:15.920 --> 1:09:21.360
<v Speaker 1>the Harvard book and I was spewing out, you know,

1:09:21.640 --> 1:09:27.559
<v Speaker 1>some endless rant about Elton Mayo, who was, you know,

1:09:27.760 --> 1:09:32.479
<v Speaker 1>a father of human resources, also a fraud. Um, And

1:09:33.280 --> 1:09:38.519
<v Speaker 1>I finished telling him the story and he said, he said,

1:09:38.560 --> 1:09:42.400
<v Speaker 1>all right, don't take what I'm about to tell you

1:09:42.439 --> 1:09:45.840
<v Speaker 1>the wrong way, please, and he goes, you should write

1:09:47.800 --> 1:09:51.960
<v Speaker 1>less like you currently right and more like you speak.

1:09:53.160 --> 1:09:56.320
<v Speaker 1>And the lesson there was I've been trying too hard.

1:09:56.840 --> 1:09:58.600
<v Speaker 1>Not not that I've been trying to too hard to

1:09:58.640 --> 1:10:01.880
<v Speaker 1>like sound smart or or right in a specific way.

1:10:03.000 --> 1:10:08.200
<v Speaker 1>I just it wasn't coming out as easily and fluidly

1:10:08.479 --> 1:10:11.800
<v Speaker 1>as loosen the grip a little. Loosen the grip, yeah,

1:10:12.120 --> 1:10:17.280
<v Speaker 1>and and uh more natural, sound more natural? And storytelling

1:10:17.320 --> 1:10:20.600
<v Speaker 1>tell stories the way you tell stories, and don't you know,

1:10:21.080 --> 1:10:24.160
<v Speaker 1>um change it because you're you know, in putting it

1:10:24.160 --> 1:10:26.760
<v Speaker 1>in written form, and you know, part of that has

1:10:26.800 --> 1:10:28.960
<v Speaker 1>to do with the legacy of who you're writing for,

1:10:29.080 --> 1:10:32.400
<v Speaker 1>like various publications will won't let you write in certain ways.

1:10:32.479 --> 1:10:35.800
<v Speaker 1>But the main point was just like, relax, man, and

1:10:35.920 --> 1:10:39.400
<v Speaker 1>say it the way you want to say it, because

1:10:39.479 --> 1:10:42.880
<v Speaker 1>when you're effective that way and so find your true voice.

1:10:43.160 --> 1:10:46.879
<v Speaker 1>Is that a good way to say it? Or uh yeah,

1:10:47.040 --> 1:10:50.640
<v Speaker 1>or you know, just don't. It's not not take the

1:10:51.280 --> 1:10:56.519
<v Speaker 1>job seriously. It's it's like, not get all wound up

1:10:56.560 --> 1:10:59.320
<v Speaker 1>in what you're doing. Just do what you're doing and

1:10:59.640 --> 1:11:04.640
<v Speaker 1>be easy about it. We have been speaking with Duff McDonald,

1:11:04.760 --> 1:11:08.519
<v Speaker 1>contributing editor at The New York Observer and author most

1:11:08.560 --> 1:11:14.120
<v Speaker 1>recently of the Golden Passport, Harvard Business School, etcetera, etcetera.

1:11:14.680 --> 1:11:17.639
<v Speaker 1>If you have enjoyed this conversation, be sure and check

1:11:17.680 --> 1:11:22.120
<v Speaker 1>out iTunes, SoundCloud, and Bloomberg dot com and you could

1:11:22.160 --> 1:11:26.479
<v Speaker 1>see any of our other hundred plus conversations. I would

1:11:26.520 --> 1:11:29.000
<v Speaker 1>be remiss if I did not thank my head of research,

1:11:29.120 --> 1:11:33.759
<v Speaker 1>Michael Batnick, and our producer, Booker Taylor Riggs for helping

1:11:33.880 --> 1:11:38.719
<v Speaker 1>us put these conversations together. We love your comments, feedback

1:11:38.760 --> 1:11:43.400
<v Speaker 1>and suggestions right to us at m IB podcast at

1:11:43.439 --> 1:11:47.320
<v Speaker 1>Bloomberg dot net. I'm Barry Retults. You've been listening to

1:11:47.520 --> 1:11:51.560
<v Speaker 1>Masters in Business on Bloomberg Radio. Masters in Business is

1:11:51.600 --> 1:11:55.360
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