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EYL University is 19 00:01:05,080 --> 00:01:08,840 Speaker 2: the biggest institution when it comes to business online period. 20 00:01:09,520 --> 00:01:11,720 Speaker 2: We have ramped up things in twenty twenty one with 21 00:01:11,840 --> 00:01:16,240 Speaker 2: over in twenty Infinity groups including our Breakout Crypto Club, 22 00:01:16,240 --> 00:01:19,240 Speaker 2: which is fastly becoming one of the top online communities 23 00:01:19,280 --> 00:01:23,720 Speaker 2: for cryptocurrency information. It also includes MG the Mortgage Guy's 24 00:01:23,720 --> 00:01:27,480 Speaker 2: Home Buyers Blueprint Volume one. It also includes monthly financial 25 00:01:27,520 --> 00:01:31,000 Speaker 2: planning clause with yours Truly. It also includes our book Club, 26 00:01:31,200 --> 00:01:34,240 Speaker 2: our Movie Club, access to our private Facebook group with 27 00:01:34,319 --> 00:01:38,040 Speaker 2: over six thousand members, access to over one hundred past webinars, 28 00:01:38,040 --> 00:01:42,360 Speaker 2: and access to weekly webinars from industry experts. All that 29 00:01:42,560 --> 00:01:47,200 Speaker 2: and more for a limited offer of sixty percent off. 30 00:01:47,280 --> 00:01:51,240 Speaker 2: That's right, sixty percent off of the annual tuition. Go 31 00:01:51,360 --> 00:01:54,720 Speaker 2: to eyluniversity dot com right now and become an earner 32 00:01:56,760 --> 00:02:02,000 Speaker 2: my graduates from my school being forced bad drop Drop, 33 00:02:02,600 --> 00:02:17,040 Speaker 2: Mike drop, Bad Drop drop. As far as you get 34 00:02:17,080 --> 00:02:19,960 Speaker 2: in the game, how did how did your career path 35 00:02:20,000 --> 00:02:23,960 Speaker 2: takes as a producer first and even figuring out as 36 00:02:23,960 --> 00:02:28,120 Speaker 2: far as like points on an album, man, negotiating royalties 37 00:02:28,120 --> 00:02:29,040 Speaker 2: and things of that nature. 38 00:02:29,520 --> 00:02:31,919 Speaker 3: Yeah, I mean, I think now more than ever it's 39 00:02:32,400 --> 00:02:35,720 Speaker 3: important to know your math on that. I think really 40 00:02:35,720 --> 00:02:39,600 Speaker 3: when I when I was getting started the the going, 41 00:02:39,680 --> 00:02:42,120 Speaker 3: I think actually, in a lot of ways, when people 42 00:02:42,160 --> 00:02:44,600 Speaker 3: start getting into music, they just say, look, I just 43 00:02:44,600 --> 00:02:47,000 Speaker 3: want to have the biggest hits possible, and you know, 44 00:02:47,040 --> 00:02:49,120 Speaker 3: it's inevitable if I have a really big hit that 45 00:02:49,160 --> 00:02:53,120 Speaker 3: I'm I'm gonna get paid, you know, And uh, there's 46 00:02:53,160 --> 00:02:57,120 Speaker 3: a lot of there are a great number of revenue streams, 47 00:02:57,600 --> 00:02:59,600 Speaker 3: and there are a great number of revenue streams that 48 00:02:59,639 --> 00:03:03,040 Speaker 3: are potentially overlooked. And so you know, for me coming 49 00:03:03,080 --> 00:03:05,119 Speaker 3: up in a game, I was very fortunate to have 50 00:03:05,400 --> 00:03:10,440 Speaker 3: really great mentors and folks that were working with me 51 00:03:10,600 --> 00:03:14,639 Speaker 3: had signed me management all of that, and so they 52 00:03:14,760 --> 00:03:17,600 Speaker 3: really helped me to sit down and understand not only 53 00:03:17,720 --> 00:03:19,880 Speaker 3: just my paperwork and my contrast, but what all the 54 00:03:19,919 --> 00:03:23,720 Speaker 3: actual revenue streams are. So with music, I mean, first 55 00:03:23,720 --> 00:03:28,960 Speaker 3: of all, I would say, look, information is so readily 56 00:03:29,000 --> 00:03:32,480 Speaker 3: available online. It's just about knowing what to search and 57 00:03:32,520 --> 00:03:35,800 Speaker 3: then also knowing what's reliable and so listen, you know, 58 00:03:36,040 --> 00:03:40,800 Speaker 3: for me even still today, there's your performance rights organizations, 59 00:03:40,840 --> 00:03:43,920 Speaker 3: which is like your askhap your being mine, and then 60 00:03:44,000 --> 00:03:49,440 Speaker 3: you have your actual publishing, so whoever's actually administering your publishing. 61 00:03:49,560 --> 00:03:51,400 Speaker 3: So I know there's a ton of folks that are 62 00:03:51,400 --> 00:03:54,920 Speaker 3: putting music up on Spotify and you know, distributing their 63 00:03:55,000 --> 00:03:58,200 Speaker 3: music through an aggregator like a CD baby, distro kid 64 00:03:58,240 --> 00:04:02,160 Speaker 3: whatever it is. Yeah, and they completely overlook the actual 65 00:04:03,080 --> 00:04:05,520 Speaker 3: other side of the publishing and so you still need 66 00:04:05,520 --> 00:04:08,440 Speaker 3: an administrator on that publishing side. And that's and so 67 00:04:09,440 --> 00:04:11,280 Speaker 3: you know, I just had a great meeting with Downtown 68 00:04:11,360 --> 00:04:14,440 Speaker 3: Music Holdings and they've got probably one of the leading 69 00:04:15,000 --> 00:04:21,400 Speaker 3: from a technology standpoint platforms for that publishing administration. It's 70 00:04:21,400 --> 00:04:24,600 Speaker 3: called song Trust. And so you know, I think nowadays 71 00:04:24,640 --> 00:04:28,839 Speaker 3: everything is basically self service, and software really has been 72 00:04:28,920 --> 00:04:32,640 Speaker 3: that equalizer, I would say. And for me, I just 73 00:04:32,760 --> 00:04:35,159 Speaker 3: like to be in control of my revenue stream. So 74 00:04:35,160 --> 00:04:37,920 Speaker 3: I like to be able to look at be able 75 00:04:37,960 --> 00:04:40,400 Speaker 3: to just log into my accounts and see them all, 76 00:04:41,080 --> 00:04:43,440 Speaker 3: even if that means that you know, they may be delayed. 77 00:04:44,120 --> 00:04:46,800 Speaker 3: I just want to be one on top of them. 78 00:04:46,839 --> 00:04:49,040 Speaker 3: So I mean, I'm not sure if I'm even answering 79 00:04:49,040 --> 00:04:52,280 Speaker 3: your question per se. When I first got started, I 80 00:04:52,320 --> 00:04:54,960 Speaker 3: would just say, look, I was very much concerned with 81 00:04:55,040 --> 00:04:56,920 Speaker 3: in advance, and I think a lot of folks when 82 00:04:56,960 --> 00:04:59,760 Speaker 3: they first get started, you've been living in the basement, 83 00:05:00,040 --> 00:05:03,520 Speaker 3: you've been you know, living out the trap wherever you living. 84 00:05:04,040 --> 00:05:06,560 Speaker 3: You want that advance because that advance is that first 85 00:05:06,640 --> 00:05:08,640 Speaker 3: way that you're going to pay for all those years 86 00:05:08,680 --> 00:05:10,200 Speaker 3: of starvation, if you will. 87 00:05:10,279 --> 00:05:12,200 Speaker 4: So the advance is the money that the record label's 88 00:05:12,200 --> 00:05:14,360 Speaker 4: given to you, saying like, here's the money that you 89 00:05:14,400 --> 00:05:15,680 Speaker 4: get to do the project. 90 00:05:15,920 --> 00:05:19,320 Speaker 3: Yeah, and I mean it's actually an advance against your royalties. Right. 91 00:05:19,440 --> 00:05:22,640 Speaker 3: So on the artist's side, depends on the type of 92 00:05:22,720 --> 00:05:26,800 Speaker 3: deal you make. And I mean, listen, business is really 93 00:05:26,880 --> 00:05:30,800 Speaker 3: just business, and whatever you sign is whatever you sign. 94 00:05:31,000 --> 00:05:33,880 Speaker 3: I know, there's definitely always been a lot to talk about, like, hey, 95 00:05:34,200 --> 00:05:36,320 Speaker 3: you know, people are you know, they got they got 96 00:05:36,360 --> 00:05:38,760 Speaker 3: into slave deals and you know, you hit these kinds 97 00:05:38,760 --> 00:05:43,280 Speaker 3: of overtones. At the end of the day, I think, 98 00:05:43,440 --> 00:05:45,520 Speaker 3: you know, as long as you've got good legal counsel 99 00:05:45,560 --> 00:05:48,000 Speaker 3: and you're sitting down and you're looking at your contracts, 100 00:05:48,400 --> 00:05:54,680 Speaker 3: you're definitely the final arbiter of what deal you get into. 101 00:05:55,000 --> 00:05:57,359 Speaker 3: And so it's important for you just to just know 102 00:05:57,480 --> 00:06:01,440 Speaker 3: and be informed. So for me, my Bible level primer 103 00:06:01,440 --> 00:06:04,600 Speaker 3: for the music industry, and this is an age old primer. 104 00:06:04,680 --> 00:06:06,760 Speaker 3: It's a Donald Passman book all you need to know 105 00:06:06,800 --> 00:06:10,520 Speaker 3: about the music business. It's updated all the time, and 106 00:06:10,880 --> 00:06:13,839 Speaker 3: you know, I always recommend look, somebody really wants to know. 107 00:06:13,880 --> 00:06:16,480 Speaker 3: They could start there and it's updated and it was 108 00:06:16,520 --> 00:06:20,120 Speaker 3: written by an attorney who definitely just understands just the 109 00:06:20,240 --> 00:06:24,400 Speaker 3: nuances of the business. And then you know, no matter 110 00:06:24,440 --> 00:06:27,040 Speaker 3: what's actually written in the books, it's different when you're 111 00:06:27,080 --> 00:06:30,040 Speaker 3: actually sitting across the negotiation table and you're going to 112 00:06:30,240 --> 00:06:33,479 Speaker 3: negotiate whatever deal is best for you at that time. 113 00:06:33,560 --> 00:06:35,280 Speaker 3: And so, you know, I find that there are a 114 00:06:35,320 --> 00:06:37,840 Speaker 3: lot of folks that when they're sitting at there at 115 00:06:37,839 --> 00:06:42,600 Speaker 3: that negotiation table and they've never seen five thousan ten 116 00:06:42,640 --> 00:06:45,359 Speaker 3: th twenty thousand, one hundred thousand at one time in 117 00:06:45,400 --> 00:06:48,120 Speaker 3: their bank account, much less five hundred thousand or a 118 00:06:48,160 --> 00:06:52,200 Speaker 3: million dollars, and those situations, they say, oh yeah, definitely 119 00:06:52,200 --> 00:06:55,040 Speaker 3: sign me up for that, without actually looking at what 120 00:06:55,080 --> 00:06:59,760 Speaker 3: the actual what the contractual obligations are that are associated 121 00:06:59,760 --> 00:07:02,479 Speaker 3: with those deals. The end of the day, though, you know, 122 00:07:02,640 --> 00:07:06,000 Speaker 3: life just goes on. And I was just having a 123 00:07:06,000 --> 00:07:10,000 Speaker 3: conversation today. Life is really like water. It is fluid, 124 00:07:10,320 --> 00:07:14,120 Speaker 3: and basically the time that you have takes on the 125 00:07:14,160 --> 00:07:18,600 Speaker 3: shape of whatever container that you put around your life. 126 00:07:18,640 --> 00:07:20,680 Speaker 3: And so if you put a container around your life 127 00:07:20,720 --> 00:07:23,400 Speaker 3: where you get that upfront advance, and it's a big 128 00:07:23,480 --> 00:07:26,960 Speaker 3: upfront advance and you're able to do in a smart 129 00:07:27,000 --> 00:07:30,160 Speaker 3: way what you should do with that, and you're keeping 130 00:07:30,200 --> 00:07:32,880 Speaker 3: track of your accounting and when that advance is recouped, etc. 131 00:07:33,680 --> 00:07:36,520 Speaker 3: Then that may be the right pathway for you as 132 00:07:36,560 --> 00:07:40,720 Speaker 3: opposed to delaying the gratification and waiting eighteen months to 133 00:07:40,800 --> 00:07:44,200 Speaker 3: actually let the publishing or the royalties trickle in. 134 00:07:44,280 --> 00:07:45,880 Speaker 2: So let me ask you this because a lot of times, 135 00:07:45,920 --> 00:07:48,320 Speaker 2: especially with producers, there's been a lot of record lab 136 00:07:48,400 --> 00:07:50,240 Speaker 2: won't name any recor labels, but there's a lot of 137 00:07:50,280 --> 00:07:53,000 Speaker 2: record labels where producers say that they don't get paid. Right, 138 00:07:53,160 --> 00:07:56,040 Speaker 2: It's like a it happens all the time. So why 139 00:07:56,080 --> 00:08:00,400 Speaker 2: is it such an epidemic with producers, specifically producers making 140 00:08:00,440 --> 00:08:03,760 Speaker 2: beats and getting delayed on their payments or not getting 141 00:08:03,760 --> 00:08:06,720 Speaker 2: paid because you hear about that all the time, and 142 00:08:06,800 --> 00:08:09,040 Speaker 2: even like big name producers and they go on social 143 00:08:09,080 --> 00:08:10,440 Speaker 2: media and they make a big deal about it. 144 00:08:10,440 --> 00:08:12,440 Speaker 4: And so it's like, yo, I have a relationship with you, 145 00:08:12,480 --> 00:08:13,880 Speaker 4: and you'll give me on the back end, and it 146 00:08:13,920 --> 00:08:14,440 Speaker 4: never happens. 147 00:08:14,480 --> 00:08:18,640 Speaker 3: That happens all Tom, Yeah, I mean listen, like I said, 148 00:08:19,120 --> 00:08:23,920 Speaker 3: all of all of those situations are directly correlated to 149 00:08:24,160 --> 00:08:29,880 Speaker 3: what you negotiate upfront, and would I would just say that, 150 00:08:30,120 --> 00:08:35,080 Speaker 3: in many cases one of the most uncomfortable conversations to have, 151 00:08:35,240 --> 00:08:37,840 Speaker 3: and unless you have an advocate or you have the 152 00:08:38,280 --> 00:08:41,720 Speaker 3: wherewithal to have that conversation right there in the session, 153 00:08:42,640 --> 00:08:45,160 Speaker 3: that uncomfortable conversation is Hey, what part of this record 154 00:08:45,200 --> 00:08:47,960 Speaker 3: do I own? When do we get paid? How is 155 00:08:48,000 --> 00:08:50,040 Speaker 3: it all going to be broken down? And where's the 156 00:08:50,080 --> 00:08:55,440 Speaker 3: paperwork for it? It almost seems that antithetical to the 157 00:08:55,520 --> 00:08:58,360 Speaker 3: creative process, right, because the creative process you want to 158 00:08:58,400 --> 00:09:00,640 Speaker 3: be open, you want to be open is people want 159 00:09:00,679 --> 00:09:04,080 Speaker 3: to be sharing back and forth and the last element 160 00:09:04,160 --> 00:09:07,480 Speaker 3: of that process is to be sitting back and saying, Okay, 161 00:09:07,480 --> 00:09:12,000 Speaker 3: what percentage of the sung line? It's it's but it's 162 00:09:12,720 --> 00:09:16,920 Speaker 3: I just believe you you get what you negotiate, and 163 00:09:17,040 --> 00:09:18,679 Speaker 3: you may not even get what you deserve, you get 164 00:09:18,679 --> 00:09:21,640 Speaker 3: what you negotiate, right, And so for me, I think 165 00:09:21,679 --> 00:09:26,079 Speaker 3: that you know, we just have to get more comfortable 166 00:09:26,160 --> 00:09:30,560 Speaker 3: with the discomfort and it that just needs to be 167 00:09:30,840 --> 00:09:34,760 Speaker 3: a requisite of doing business. And once you're at that 168 00:09:34,880 --> 00:09:38,640 Speaker 3: level and you understand and folks that work with you 169 00:09:38,840 --> 00:09:41,400 Speaker 3: understand that a requisite of doing business is to just 170 00:09:41,440 --> 00:09:46,840 Speaker 3: have that upfront, transparent conversation. Then once both sides agreed, 171 00:09:46,920 --> 00:09:50,080 Speaker 3: then you allowed to run down on people for the 172 00:09:50,160 --> 00:09:55,640 Speaker 3: money that's owed because there is no confusion in terms 173 00:09:55,679 --> 00:09:58,559 Speaker 3: of having some sort of like you know, fugazy conversation 174 00:09:58,640 --> 00:10:01,560 Speaker 3: as opposed to have whatever you need to have in writing, 175 00:10:01,559 --> 00:10:03,680 Speaker 3: and so you get what you negotiate. 176 00:10:03,760 --> 00:10:05,600 Speaker 4: Yeah, so I'm imagine you know when you walk into 177 00:10:05,600 --> 00:10:08,240 Speaker 4: these tables, obviously you come from a highly educated background. 178 00:10:08,400 --> 00:10:10,400 Speaker 4: I think you said your dad wanted you to study law. 179 00:10:10,480 --> 00:10:11,000 Speaker 4: Is that true? 180 00:10:11,760 --> 00:10:16,880 Speaker 3: Law, medicine, you know, whatever was guaranteed pathway that somebody 181 00:10:16,960 --> 00:10:17,439 Speaker 3: was going to get. 182 00:10:18,160 --> 00:10:19,920 Speaker 4: Did you feel when you sit at these tables, Obviously 183 00:10:20,120 --> 00:10:23,080 Speaker 4: you have a distinct advantage knowing that you know what 184 00:10:23,080 --> 00:10:25,439 Speaker 4: they're not talking to somebody who's under educated in this game. 185 00:10:25,679 --> 00:10:31,760 Speaker 3: Listen, I would say that baby and Slim sitting at 186 00:10:31,760 --> 00:10:35,360 Speaker 3: these tables, they also had an advantage because they were 187 00:10:35,440 --> 00:10:40,600 Speaker 3: moving one hundred thousand mixtapes a week. So the education is, 188 00:10:42,240 --> 00:10:47,000 Speaker 3: the education comes in whatever format that you achieve or 189 00:10:48,000 --> 00:10:51,480 Speaker 3: accumulate the education, right, So it's really up to you 190 00:10:51,559 --> 00:10:55,480 Speaker 3: to educate yourself. You know, you don't. I mean, I 191 00:10:55,480 --> 00:10:59,239 Speaker 3: didn't go to Harvard for music business. I read it myself. 192 00:10:59,280 --> 00:11:02,920 Speaker 3: And so I think probably some of the most astute 193 00:11:03,400 --> 00:11:08,559 Speaker 3: business people in the music business they learn from being observant, 194 00:11:08,640 --> 00:11:12,920 Speaker 3: They learned from having great relationships, They learned from deciding 195 00:11:12,960 --> 00:11:15,679 Speaker 3: that they wanted to be mentored by the best attorneys, 196 00:11:15,720 --> 00:11:18,760 Speaker 3: the best managers, and they you know, they had the 197 00:11:18,760 --> 00:11:23,319 Speaker 3: transparency into the deals. And so I think that you know, nowadays, 198 00:11:23,640 --> 00:11:27,080 Speaker 3: like I said, with the with the amount of information 199 00:11:27,160 --> 00:11:32,920 Speaker 3: that's readily accessible, there's really no excuse for someone to 200 00:11:33,080 --> 00:11:38,840 Speaker 3: enter into a deal blindly unless they intentionally just want 201 00:11:38,880 --> 00:11:41,400 Speaker 3: to be ignorant about the deal. And so I think 202 00:11:41,440 --> 00:11:43,559 Speaker 3: that you know, we live in an age of media 203 00:11:43,679 --> 00:11:47,040 Speaker 3: where you could find anybody, You can connect with anyone. 204 00:11:48,360 --> 00:11:50,400 Speaker 3: They may or may not respond, but you can at 205 00:11:50,480 --> 00:11:54,040 Speaker 3: least reach out. You can ask for an introduction, you 206 00:11:54,080 --> 00:11:57,280 Speaker 3: can ask for a referral, you can ask for a recommendation, 207 00:11:57,840 --> 00:12:00,160 Speaker 3: and you can go get the knowledge. And so you 208 00:12:00,200 --> 00:12:03,800 Speaker 3: want to be great, just be around the greatest UH 209 00:12:03,840 --> 00:12:07,440 Speaker 3: and UH and absorbed as much knowledge as possible. And 210 00:12:07,640 --> 00:12:09,600 Speaker 3: before you sit down at the table, make sure that 211 00:12:09,640 --> 00:12:12,000 Speaker 3: you you've done your homework and your research, so that 212 00:12:13,200 --> 00:12:16,319 Speaker 3: even in the absence of knowing what you need to discuss, 213 00:12:16,400 --> 00:12:19,200 Speaker 3: you can ask the right questions so that people understand 214 00:12:19,200 --> 00:12:21,200 Speaker 3: that you you know, you know slotch when you come 215 00:12:21,240 --> 00:12:24,080 Speaker 3: to the new when you come to the negotiation table. 216 00:12:24,440 --> 00:12:28,200 Speaker 2: So what is the you said the royalty administrative company 217 00:12:28,720 --> 00:12:32,240 Speaker 2: song Trust? Can you explain that I've never heard that before. 218 00:12:32,440 --> 00:12:36,719 Speaker 3: Yeah, So basically, you know, you're you're getting whatever the 219 00:12:36,840 --> 00:12:39,720 Speaker 3: streaming services are paying you. And at the same time, 220 00:12:39,880 --> 00:12:43,920 Speaker 3: you're also indited to a royalty as a publisher of 221 00:12:43,960 --> 00:12:46,480 Speaker 3: the music and a writer of the music, and so 222 00:12:47,120 --> 00:12:50,960 Speaker 3: those publishing and writing royalties have to be collected and 223 00:12:50,960 --> 00:12:55,600 Speaker 3: administrated by UH. For for me, the beauty of song 224 00:12:55,640 --> 00:12:59,960 Speaker 3: Trust is that those royalties are actually collected and administered 225 00:13:00,040 --> 00:13:02,360 Speaker 3: traded on your behalf in all of the countries and 226 00:13:02,440 --> 00:13:05,840 Speaker 3: territories around the world. So that includes like, okay, you 227 00:13:05,880 --> 00:13:08,720 Speaker 3: know what happens you know you yeah, you get paper, 228 00:13:08,760 --> 00:13:11,720 Speaker 3: your Spotify streams, what happens when your record makes it 229 00:13:11,760 --> 00:13:14,680 Speaker 3: onto the radio in some obscure country, or what happens 230 00:13:14,679 --> 00:13:18,720 Speaker 3: when your record is actually being used in a video game. 231 00:13:18,760 --> 00:13:21,560 Speaker 3: What happens when your record is actually being played in 232 00:13:21,600 --> 00:13:25,480 Speaker 3: the nightclubs in you know, some overseas country, all of 233 00:13:25,520 --> 00:13:28,080 Speaker 3: that is actually being tracked, and there's a there are 234 00:13:28,720 --> 00:13:33,760 Speaker 3: a massive number of artists who completely overlook that as 235 00:13:33,800 --> 00:13:36,319 Speaker 3: a revenue stream. And so I think one of the 236 00:13:36,360 --> 00:13:40,280 Speaker 3: greatest takeaways from my meeting recently, like I said with 237 00:13:41,720 --> 00:13:44,480 Speaker 3: Downtown Music Holdings, was that you know, there are a 238 00:13:44,600 --> 00:13:48,120 Speaker 3: number of creators who once they put their music through 239 00:13:48,160 --> 00:13:52,040 Speaker 3: distro kid or tune Corps, they they get those checks 240 00:13:52,040 --> 00:13:55,160 Speaker 3: and they think that's it, when really there's an entire 241 00:13:55,280 --> 00:14:00,240 Speaker 3: other world of publishing royalties that can be connected. Just 242 00:14:00,240 --> 00:14:01,960 Speaker 3: needs to hire an agency to do it. You give 243 00:14:02,000 --> 00:14:04,280 Speaker 3: them a commission for doing it, and that becomes an 244 00:14:04,320 --> 00:14:05,720 Speaker 3: additional income stream for you. 245 00:14:05,760 --> 00:14:07,880 Speaker 4: So when you're talking about I kind of think, like 246 00:14:07,920 --> 00:14:11,040 Speaker 4: when streaming, I can get how they track the data 247 00:14:11,760 --> 00:14:13,520 Speaker 4: when it's played on the radio, honestly, on how to 248 00:14:13,559 --> 00:14:16,280 Speaker 4: contract the data? How does that happen in a nightclub? 249 00:14:16,320 --> 00:14:17,800 Speaker 4: Like I'm not you just turn. 250 00:14:17,640 --> 00:14:20,960 Speaker 3: It like really for me, every time I every time 251 00:14:21,000 --> 00:14:25,120 Speaker 3: I perform overseas, they they are keeping track of the 252 00:14:25,120 --> 00:14:27,600 Speaker 3: set list. So I even get paid to perform my 253 00:14:27,640 --> 00:14:28,200 Speaker 3: own music. 254 00:14:28,360 --> 00:14:30,000 Speaker 4: So like a DJ has to give the set list 255 00:14:30,040 --> 00:14:31,320 Speaker 4: to the venue. 256 00:14:31,040 --> 00:14:34,280 Speaker 3: They give the set list and you know in Europe, 257 00:14:34,280 --> 00:14:38,760 Speaker 3: I think it's called Geema Gema, and yeah, they track 258 00:14:38,840 --> 00:14:41,520 Speaker 3: it the best that they can. You know, bottom line 259 00:14:41,640 --> 00:14:44,320 Speaker 3: is it's just an additional revenue stream, and I think 260 00:14:44,440 --> 00:14:50,240 Speaker 3: with the advancements in technology that may or inevitably that 261 00:14:50,480 --> 00:14:52,280 Speaker 3: will improve. It's just going to get better. 262 00:14:52,600 --> 00:14:54,480 Speaker 4: So like you can literally get booked for a nightclub, 263 00:14:54,560 --> 00:14:56,640 Speaker 4: get paid to go to the nightclub, and then if 264 00:14:56,760 --> 00:14:58,760 Speaker 4: the DJ starts, oh, Ryan Leslie's in the house and 265 00:14:58,800 --> 00:15:00,360 Speaker 4: starts playing your record, you get pay that too. 266 00:15:00,480 --> 00:15:04,560 Speaker 3: Absolutely. Now obviously it's pennies on the dollar. Once you 267 00:15:04,720 --> 00:15:08,040 Speaker 3: do that, once you do that at scale, it starts 268 00:15:08,120 --> 00:15:11,440 Speaker 3: to begin to become material and significant. 269 00:15:12,200 --> 00:15:15,480 Speaker 2: So as far as the new age that we're in with, 270 00:15:15,960 --> 00:15:17,640 Speaker 2: because we're gonna talk about that the next segment with 271 00:15:17,680 --> 00:15:21,920 Speaker 2: the director consuming all of that, but for new new musicians, artists, 272 00:15:22,280 --> 00:15:25,120 Speaker 2: producers specifically where they're not going to traditional route of 273 00:15:25,200 --> 00:15:27,720 Speaker 2: going to a record label, because now I've seen it 274 00:15:27,800 --> 00:15:30,520 Speaker 2: from both sides where a lot of producers are mad 275 00:15:30,640 --> 00:15:33,720 Speaker 2: at producers that's like selling beats for one hundred dollars, like, 276 00:15:34,600 --> 00:15:37,760 Speaker 2: but they're getting their music out and then you know, 277 00:15:37,880 --> 00:15:40,360 Speaker 2: it's it's an easier route. So what is what's your 278 00:15:40,680 --> 00:15:43,800 Speaker 2: take on that for art for producers specifically, that might 279 00:15:43,880 --> 00:15:46,880 Speaker 2: be I guess maybe devaluing there. 280 00:15:47,400 --> 00:15:49,840 Speaker 4: We happened with the Old Town Road, right, like the 281 00:15:49,960 --> 00:15:51,520 Speaker 4: do sold the beat and he gave it to him 282 00:15:51,520 --> 00:15:52,760 Speaker 4: for like two thousand dollars. 283 00:15:52,640 --> 00:15:55,840 Speaker 2: Or even what's the kid Bobby's Murder? That was Lloyd 284 00:15:55,880 --> 00:15:59,560 Speaker 2: Banks beat? Right? Originally who is that beats? 285 00:15:59,640 --> 00:16:00,280 Speaker 3: Right? Thing? 286 00:16:00,360 --> 00:16:03,480 Speaker 4: But that record, like that biggest record of the year, right, 287 00:16:03,600 --> 00:16:06,000 Speaker 4: those ten twelve million times platinum. 288 00:16:06,240 --> 00:16:10,880 Speaker 3: Trust me those producers as long as they retain their 289 00:16:10,960 --> 00:16:14,840 Speaker 3: copyright ownership of those beats. And you know, I also 290 00:16:15,000 --> 00:16:18,920 Speaker 3: know ab over at Beat Stars, those beasts are actually 291 00:16:18,960 --> 00:16:22,600 Speaker 3: being licensed and at least to my knowledge, they being licensed. 292 00:16:22,640 --> 00:16:25,720 Speaker 3: And yeah, you give the license for some low barrier 293 00:16:25,800 --> 00:16:28,440 Speaker 3: to entry costs so that you know, some artists that 294 00:16:28,560 --> 00:16:30,960 Speaker 3: doesn't have a lot of money, but it's very creative 295 00:16:31,080 --> 00:16:35,040 Speaker 3: and could create the next Panda, the next Old Town Road, 296 00:16:35,080 --> 00:16:41,760 Speaker 3: the next you know, Bobby Schmurder smash. You license those beats, 297 00:16:41,800 --> 00:16:44,400 Speaker 3: you retain the ownership though of the copyright, and that's 298 00:16:45,120 --> 00:16:48,480 Speaker 3: that's where that song trust relationship comes into play, because 299 00:16:49,120 --> 00:16:53,320 Speaker 3: you're definitely going to get paid based on your ownership 300 00:16:53,400 --> 00:16:55,240 Speaker 3: of that intellectual property. 301 00:16:55,360 --> 00:16:55,600 Speaker 4: I mean. 302 00:16:55,920 --> 00:16:57,600 Speaker 3: And so that's why, like I said, you just got 303 00:16:57,720 --> 00:17:00,520 Speaker 3: to be astute about it. And for or anyone that 304 00:17:00,640 --> 00:17:04,240 Speaker 3: has you know that has time to be hating on 305 00:17:04,359 --> 00:17:07,760 Speaker 3: how someone else is getting to their bag, I always 306 00:17:07,840 --> 00:17:09,920 Speaker 3: recommend like, look, that means you got too much time 307 00:17:09,960 --> 00:17:12,040 Speaker 3: on your hand. You should really just find another stream 308 00:17:12,080 --> 00:17:15,760 Speaker 3: of income that you could go chase, because you know, 309 00:17:16,440 --> 00:17:19,320 Speaker 3: everyone needs to make money the way they feel is 310 00:17:19,400 --> 00:17:26,040 Speaker 3: best for them. And the impact overall that that creates 311 00:17:26,080 --> 00:17:28,400 Speaker 3: in the industry is is just creating more and more 312 00:17:28,440 --> 00:17:32,880 Speaker 3: opportunity for folks that want to make a living doing 313 00:17:32,960 --> 00:17:36,159 Speaker 3: what they love. They have the right and they have 314 00:17:36,359 --> 00:17:41,320 Speaker 3: the latitude to price that intellectual property however they want 315 00:17:41,520 --> 00:17:44,840 Speaker 3: from a licensing perspective. And you know, when I was 316 00:17:44,920 --> 00:17:47,080 Speaker 3: in when I was in undergrad at Harvard, I had 317 00:17:47,119 --> 00:17:50,240 Speaker 3: a business school professor and I used to say, oh, man, 318 00:17:50,280 --> 00:17:51,879 Speaker 3: you know I don't want any you don't want to 319 00:17:51,880 --> 00:17:53,920 Speaker 3: hold on to all my music? He said, look, Ryan, 320 00:17:54,040 --> 00:17:56,239 Speaker 3: just hold on to your copyrights because the best thing 321 00:17:56,280 --> 00:17:58,280 Speaker 3: that can ever happen to you is one of those songs. 322 00:17:58,440 --> 00:18:01,760 Speaker 3: Just go whether someone paid you up front for it 323 00:18:01,880 --> 00:18:04,480 Speaker 3: or not. As long as you own the copyright, you're 324 00:18:04,520 --> 00:18:07,600 Speaker 3: getting paid, and you're gonna get paid handsomely as long 325 00:18:07,680 --> 00:18:09,840 Speaker 3: as as you've done what you're supposed to do in 326 00:18:10,000 --> 00:18:12,040 Speaker 3: terms of owning that copyright. 327 00:18:12,760 --> 00:18:15,080 Speaker 2: So well, that was a lot with the music. So 328 00:18:15,200 --> 00:18:16,800 Speaker 2: now the next segment, we're going to go into what 329 00:18:16,920 --> 00:18:18,880 Speaker 2: you got going on now, all right, So now we're 330 00:18:18,880 --> 00:18:21,119 Speaker 2: gonna go into the deep dive on the tech side. 331 00:18:21,240 --> 00:18:23,560 Speaker 2: And this is something that we talked about a few 332 00:18:23,640 --> 00:18:28,080 Speaker 2: different times. So Derek Ferguson former bad Boy see oh 333 00:18:28,160 --> 00:18:28,640 Speaker 2: all right. 334 00:18:28,640 --> 00:18:29,639 Speaker 4: Yep, CFO. 335 00:18:29,760 --> 00:18:33,040 Speaker 2: CFO shout out to Derek good guest, and he was 336 00:18:33,080 --> 00:18:35,399 Speaker 2: the first one to actually bring this up. And then 337 00:18:35,480 --> 00:18:37,600 Speaker 2: I got Jabari from R and B only talked about 338 00:18:37,600 --> 00:18:41,480 Speaker 2: the data. And we had Danish Chanel and Prince Donelle 339 00:18:41,560 --> 00:18:43,440 Speaker 2: and they both spoke about the same thing. So it's 340 00:18:43,480 --> 00:18:45,560 Speaker 2: been a kind of recurrent theme on Ernalsia. 341 00:18:46,080 --> 00:18:46,679 Speaker 1: But but. 342 00:18:48,320 --> 00:18:52,280 Speaker 2: You have an actual platform in place. And so twenty 343 00:18:52,359 --> 00:18:54,800 Speaker 2: thirteen I was watching a breakfast club interview. So twenty thirteen, 344 00:18:54,840 --> 00:18:58,440 Speaker 2: you said you took your music off of streaming services, 345 00:18:58,520 --> 00:19:00,480 Speaker 2: right right, How did you do that? 346 00:19:01,200 --> 00:19:04,480 Speaker 3: Well, I needed to create an incentive for people to 347 00:19:05,080 --> 00:19:07,919 Speaker 3: really want to connect with me directly. So I mean, 348 00:19:08,040 --> 00:19:10,400 Speaker 3: now you can go listen to my records on streaming services. 349 00:19:10,440 --> 00:19:14,520 Speaker 3: At that time, though, I felt that that the the 350 00:19:15,920 --> 00:19:22,840 Speaker 3: most important I always say, most important factor or most 351 00:19:22,920 --> 00:19:27,000 Speaker 3: important attractor or incentive for someone to connect with me 352 00:19:27,119 --> 00:19:32,639 Speaker 3: directly would be through a conversation about music and new music. 353 00:19:32,840 --> 00:19:36,119 Speaker 3: And so in order to build the audience that I 354 00:19:36,200 --> 00:19:39,720 Speaker 3: wanted to build, and in order to attract the audience 355 00:19:39,800 --> 00:19:42,280 Speaker 3: that I wanted to attract, and in order to accumulate 356 00:19:42,440 --> 00:19:45,440 Speaker 3: the kind of data I wanted to accumulate, I needed 357 00:19:45,560 --> 00:19:49,240 Speaker 3: to make sure that that audience was communicating with me directly. 358 00:19:49,400 --> 00:19:53,560 Speaker 3: Because the convenience of iTunes, the convenience of Amazon, the 359 00:19:53,680 --> 00:19:58,520 Speaker 3: convenience of Spotify made it such that they really were 360 00:19:58,640 --> 00:20:00,680 Speaker 3: just like, oh, okay, well I can just go listen 361 00:20:00,720 --> 00:20:02,600 Speaker 3: to Runds music. Why I got to give him, Why 362 00:20:02,640 --> 00:20:04,280 Speaker 3: I got to give them my cell phone number to 363 00:20:04,720 --> 00:20:07,400 Speaker 3: listen to it, and so to take all the music 364 00:20:07,440 --> 00:20:09,879 Speaker 3: off the streaming services. It gave me a way to 365 00:20:09,960 --> 00:20:15,560 Speaker 3: differentiate between those that were passive interactions with me and 366 00:20:16,440 --> 00:20:18,600 Speaker 3: active interactions with me. And I knew that I could 367 00:20:18,640 --> 00:20:24,360 Speaker 3: convert the active interactions into into a relationship of support, 368 00:20:24,600 --> 00:20:27,359 Speaker 3: and that support, you know, came to the tune of 369 00:20:27,560 --> 00:20:30,200 Speaker 3: you know, a two million dollar independent album cycle at 370 00:20:30,240 --> 00:20:34,320 Speaker 3: that time, with no label, no management, no music videos, 371 00:20:34,440 --> 00:20:38,320 Speaker 3: just a short documentary around the project. And so it 372 00:20:38,480 --> 00:20:41,000 Speaker 3: was important to make sure that there was one exclusive 373 00:20:41,080 --> 00:20:45,600 Speaker 3: hub where they could get the product, and that the 374 00:20:45,880 --> 00:20:49,080 Speaker 3: gateway to that hub was for them to just simply 375 00:20:50,400 --> 00:20:51,119 Speaker 3: earnest what's up. 376 00:20:51,240 --> 00:20:53,639 Speaker 4: You ever walk into a small business and everything just 377 00:20:53,880 --> 00:20:56,520 Speaker 4: works like the checkout is fast, there are seats of 378 00:20:56,600 --> 00:21:00,240 Speaker 4: digital tipping is a breeze, and you're out the door 379 00:21:00,280 --> 00:21:04,080 Speaker 4: before the line even builds. Odds are they're using Square. 380 00:21:04,640 --> 00:21:07,159 Speaker 4: We love supporting businesses that run on Square because it 381 00:21:07,320 --> 00:21:10,240 Speaker 4: just feels seamless. 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Hiring Indeed is all you need. 422 00:23:39,280 --> 00:23:42,240 Speaker 3: Introduce themselves so that for the first time, instead of 423 00:23:42,320 --> 00:23:46,480 Speaker 3: having an anonymous following, I could actually have a following 424 00:23:47,000 --> 00:23:51,359 Speaker 3: where every single interaction had a name and email, a 425 00:23:51,520 --> 00:23:55,320 Speaker 3: phone number, a city, a birthday associated with that. 426 00:23:55,440 --> 00:23:57,080 Speaker 4: Yeah, because a lot of times you hear people say 427 00:23:57,160 --> 00:23:59,600 Speaker 4: we have hardcore fans, right, but they just go to 428 00:23:59,680 --> 00:24:02,600 Speaker 4: show and like maybe there's fifteen thousand people in a city. 429 00:24:02,920 --> 00:24:04,480 Speaker 4: You leave that city, you have no idea you don't 430 00:24:04,520 --> 00:24:06,399 Speaker 4: know any of them unless they pay for a package 431 00:24:06,440 --> 00:24:08,359 Speaker 4: and they met you backstage or something like that. That 432 00:24:08,440 --> 00:24:11,440 Speaker 4: doesn't happen even if you've sold records, like there was 433 00:24:11,480 --> 00:24:14,920 Speaker 4: no way to track, Like hey Tuanisa from Pennsylvania, Like 434 00:24:15,080 --> 00:24:17,359 Speaker 4: she bought my album when I you know what I'm saying. So, 435 00:24:17,480 --> 00:24:20,480 Speaker 4: like your mindset going in was like, let me find 436 00:24:20,520 --> 00:24:23,680 Speaker 4: the core, core base, and then and make advantage of 437 00:24:23,760 --> 00:24:24,280 Speaker 4: that off of that. 438 00:24:25,359 --> 00:24:28,600 Speaker 3: Yeah, I mean, that's that's the foundation of any great business. 439 00:24:28,680 --> 00:24:32,200 Speaker 3: That's the foundation of any great audiences. Who is your core, 440 00:24:32,359 --> 00:24:34,959 Speaker 3: your core? Not only are they going to be your 441 00:24:35,000 --> 00:24:38,119 Speaker 3: greatest supporters, they will also be your greatest evangelists. And 442 00:24:38,320 --> 00:24:42,520 Speaker 3: so when you have a relationship with both your greatest 443 00:24:42,520 --> 00:24:49,080 Speaker 3: supporters and greatest evangelists, then that therefore creates the kind 444 00:24:49,200 --> 00:24:55,159 Speaker 3: of the kind of foundation for growth and scale that 445 00:24:55,280 --> 00:24:58,359 Speaker 3: I think every single business, whether you're a personal business, 446 00:24:58,600 --> 00:25:02,160 Speaker 3: whether you're in financial services, whether you're selling insurance, whether 447 00:25:02,200 --> 00:25:04,920 Speaker 3: you're doing business development for a startup, when you have 448 00:25:05,040 --> 00:25:09,560 Speaker 3: that core and that core is pleased with your product 449 00:25:09,720 --> 00:25:13,520 Speaker 3: or service, and that core is also evangelizing for you, 450 00:25:13,640 --> 00:25:16,280 Speaker 3: they're going to bring you referrals, and then you scale 451 00:25:17,280 --> 00:25:22,480 Speaker 3: that exact flywheel, and anyone that's studied Amazon understands sort 452 00:25:22,520 --> 00:25:26,200 Speaker 3: of that flywheel concept, that flywheel starts to starts to 453 00:25:26,640 --> 00:25:28,680 Speaker 3: start to work, and that's where you get the kind 454 00:25:28,720 --> 00:25:31,200 Speaker 3: of Amazon scale. And I believe that that should be 455 00:25:31,520 --> 00:25:35,240 Speaker 3: applicable to anyone that's starting a business. And I would 456 00:25:35,280 --> 00:25:43,560 Speaker 3: say the ability to manage that is even more possible 457 00:25:43,920 --> 00:25:47,000 Speaker 3: when the scale is small. So when you're first starting, 458 00:25:47,480 --> 00:25:51,960 Speaker 3: you should really just be enjoying the opportunity and the luxury, 459 00:25:52,240 --> 00:25:55,159 Speaker 3: if you will, of having that kind of relationship with 460 00:25:55,440 --> 00:25:59,520 Speaker 3: just your first twenty customers, your first two hundred customers, 461 00:25:59,560 --> 00:26:03,480 Speaker 3: your first five thousand customers, at the scale of Jeff Bezos. 462 00:26:03,800 --> 00:26:06,679 Speaker 3: Let's be real, he actually knows what all of us 463 00:26:06,720 --> 00:26:10,399 Speaker 3: are doing on Amazon, and at the same time, he 464 00:26:10,600 --> 00:26:13,320 Speaker 3: only knows that when he's able to log in and 465 00:26:13,440 --> 00:26:16,840 Speaker 3: actually pull up that record. Same for let's call it 466 00:26:16,960 --> 00:26:22,040 Speaker 3: Delta Airlines, same for you know, yeah, they can definitely 467 00:26:22,080 --> 00:26:24,639 Speaker 3: see your activity. The reason why I like the Delta 468 00:26:24,720 --> 00:26:28,600 Speaker 3: Airlines example is because Delta's data about you is really 469 00:26:29,359 --> 00:26:34,560 Speaker 3: I would say, it's very specific to their business relationship 470 00:26:34,640 --> 00:26:38,280 Speaker 3: with you. Right, Amazon and Facebook, I would say, you 471 00:26:38,359 --> 00:26:42,040 Speaker 3: know the reason why they've ended up in Congress and 472 00:26:42,240 --> 00:26:45,280 Speaker 3: ended up with a lot of questions. Is because you know, 473 00:26:45,400 --> 00:26:49,639 Speaker 3: are they collecting more data than they need to have 474 00:26:49,880 --> 00:26:52,000 Speaker 3: that business relationship with you. The reason why I love 475 00:26:52,119 --> 00:26:56,399 Speaker 3: Delta is that Delta just knows, Okay, my relationship, my 476 00:26:56,480 --> 00:27:02,080 Speaker 3: business relationship with Ryan Leslie is is based on him flying, 477 00:27:02,200 --> 00:27:05,960 Speaker 3: whether it's flying on you know, Chartered Aircraft, Delta, Private Jets, 478 00:27:06,320 --> 00:27:10,280 Speaker 3: sky Access or you know, Diamond Medallion member or million 479 00:27:10,320 --> 00:27:13,720 Speaker 3: mile or whatever it is. And they keep their data 480 00:27:15,080 --> 00:27:18,600 Speaker 3: really focused on the business relationship with me and how 481 00:27:18,680 --> 00:27:21,639 Speaker 3: to serve me better. Now, in the in the in 482 00:27:21,800 --> 00:27:26,960 Speaker 3: defense of Jeff Bezos or Mark Zuckerberg, they also believe 483 00:27:27,119 --> 00:27:30,480 Speaker 3: that they need to collect more data to better serve 484 00:27:30,640 --> 00:27:33,600 Speaker 3: their audiences. So they need to know, Hey, Ryan doesn't 485 00:27:33,720 --> 00:27:35,280 Speaker 3: like this, so I'm not going to serve him ads 486 00:27:35,320 --> 00:27:38,840 Speaker 3: that look like they're the same with Google, or yeah, yeah, 487 00:27:39,359 --> 00:27:41,399 Speaker 3: Ryan doesn't like this, so I'm not gonna recommend this 488 00:27:41,560 --> 00:27:45,600 Speaker 3: to him on Amazon. The tricky part is when you 489 00:27:45,680 --> 00:27:49,320 Speaker 3: know is your Echo device listening to you, is your 490 00:27:49,760 --> 00:27:51,439 Speaker 3: you know Apple devices. 491 00:27:52,000 --> 00:27:55,720 Speaker 4: One thousand, there's gotta be a mic and the phone. 492 00:27:55,720 --> 00:27:57,720 Speaker 4: I'm telling you, like, there'll be conversations and it won't 493 00:27:57,760 --> 00:27:59,040 Speaker 4: even be me talking about it. I could be in 494 00:27:59,080 --> 00:28:01,600 Speaker 4: the room with somebody. Let's are they're talking about getting 495 00:28:01,600 --> 00:28:03,560 Speaker 4: a new oven, like I'm telling you, like I go 496 00:28:03,680 --> 00:28:05,040 Speaker 4: to my phone in the first ad will be like 497 00:28:05,080 --> 00:28:05,720 Speaker 4: a best buy now. 498 00:28:05,760 --> 00:28:08,000 Speaker 2: But the great thing is like they're creating not to 499 00:28:08,080 --> 00:28:10,240 Speaker 2: go off topic, but really not off topic. The crazy 500 00:28:10,240 --> 00:28:11,600 Speaker 2: thing that happened to me when I really started to 501 00:28:11,600 --> 00:28:14,359 Speaker 2: get scared about technology is that I was on the phone. 502 00:28:14,359 --> 00:28:15,800 Speaker 2: I think I might have been on the phone with you, Troy, 503 00:28:16,080 --> 00:28:18,280 Speaker 2: and I was talking about something like, let's say, like 504 00:28:18,359 --> 00:28:20,639 Speaker 2: a vacation in Jamaica or something like that, right, but 505 00:28:20,800 --> 00:28:24,440 Speaker 2: on my phone. So after the conversation I'm verbally talking 506 00:28:24,480 --> 00:28:26,680 Speaker 2: about this, I go on my laptop, which is a 507 00:28:26,720 --> 00:28:29,360 Speaker 2: complete not an Apple device at all. It's like a Toshiba, 508 00:28:29,960 --> 00:28:32,679 Speaker 2: and I go on Google and it's like a vacation 509 00:28:32,800 --> 00:28:34,479 Speaker 2: for Jamaica thing that pops up. So I'm like, how 510 00:28:34,520 --> 00:28:37,560 Speaker 2: did that transfer from my iPhone to a Tshiba laptop 511 00:28:37,720 --> 00:28:40,880 Speaker 2: in five minutes? Like it's crazy, how did that happen? 512 00:28:41,280 --> 00:28:46,840 Speaker 3: Yeah? So I mean, listen, the fact that the largest 513 00:28:46,880 --> 00:28:50,320 Speaker 3: technology companies are doing this at scale, and when we 514 00:28:50,400 --> 00:28:55,920 Speaker 3: talk about the scale Facebook, WhatsApp, Instagram managing hundreds of 515 00:28:56,000 --> 00:28:59,720 Speaker 3: millions of people. That for me, is just an indicator 516 00:28:59,840 --> 00:29:05,360 Speaker 3: that a the technology exists for relationship management at scale, 517 00:29:06,360 --> 00:29:10,520 Speaker 3: So technology already exists, and B for someone that has 518 00:29:10,600 --> 00:29:14,560 Speaker 3: any level of ingenuity, that technology can be leveraged on 519 00:29:14,720 --> 00:29:18,800 Speaker 3: a personal and business level, no matter the scale of 520 00:29:18,880 --> 00:29:23,360 Speaker 3: your business. So what that means is as long as Google, 521 00:29:23,800 --> 00:29:26,840 Speaker 3: as long as WhatsApp, as long as Instagram, as long 522 00:29:26,880 --> 00:29:31,040 Speaker 3: as Dropbox can have six seven hundred million, maybe a 523 00:29:31,120 --> 00:29:34,320 Speaker 3: billion users and it's all managed. And when you log 524 00:29:34,360 --> 00:29:37,000 Speaker 3: into your Gmail account, it's not mixed in with somebody 525 00:29:37,040 --> 00:29:40,440 Speaker 3: else's email, it's all your it's all very well organized. 526 00:29:40,440 --> 00:29:43,240 Speaker 3: When you long into your Google Drive, it's all well organized. 527 00:29:43,560 --> 00:29:47,240 Speaker 3: The fact that the technology infrastructure exists, the fact that 528 00:29:47,320 --> 00:29:51,920 Speaker 3: the technology infrastructure is now being productized. So a lot 529 00:29:52,000 --> 00:29:55,080 Speaker 3: of your favorite businesses are running on Amazon Web services. 530 00:29:55,560 --> 00:30:00,360 Speaker 3: So whatever Amazon is using to run their back end, 531 00:30:01,480 --> 00:30:04,520 Speaker 3: you can also just subscribe to that service and run 532 00:30:04,600 --> 00:30:09,240 Speaker 3: your back end that way. So my excitement for this, 533 00:30:09,520 --> 00:30:13,280 Speaker 3: especially for our community, is as long as you have 534 00:30:13,600 --> 00:30:16,800 Speaker 3: the ingenuity, like I said, and you have the vision, 535 00:30:17,000 --> 00:30:20,040 Speaker 3: and you have the blueprint, because the blueprint has already 536 00:30:20,040 --> 00:30:23,320 Speaker 3: been laid. Here's how you actually can manage six hundred 537 00:30:23,360 --> 00:30:28,560 Speaker 3: million people. Then there really once again, the only limitation 538 00:30:29,560 --> 00:30:33,280 Speaker 3: is really you. The only limitation is how great of 539 00:30:33,360 --> 00:30:35,840 Speaker 3: a team can you put together? The only limitation is 540 00:30:36,240 --> 00:30:39,960 Speaker 3: how big is your vision? The only limitation is how 541 00:30:40,040 --> 00:30:42,240 Speaker 3: great are the relationships you could put around you to 542 00:30:42,360 --> 00:30:44,640 Speaker 3: believe in your vision. And so, you know, we watched 543 00:30:44,640 --> 00:30:48,040 Speaker 3: Steve Stout go out to Silicon Valley and raise seventy 544 00:30:48,120 --> 00:30:50,960 Speaker 3: million to make the record company of the future. We've 545 00:30:51,040 --> 00:30:54,080 Speaker 3: watched you know, two kids from Brazil who built the 546 00:30:54,120 --> 00:30:57,240 Speaker 3: PayPal of Brazil come and build a credit card company 547 00:30:57,320 --> 00:30:59,800 Speaker 3: called brex turn it into a one point one billion 548 00:31:00,320 --> 00:31:04,040 Speaker 3: business in two years, right, And so yeah, you know teenagers, right. 549 00:31:04,320 --> 00:31:07,560 Speaker 3: And so that's what I'm saying is for us as 550 00:31:07,640 --> 00:31:11,680 Speaker 3: a community, it's important to a understand that the knowledge 551 00:31:11,760 --> 00:31:16,200 Speaker 3: exists and the information is just readily available and it's abundant. 552 00:31:16,480 --> 00:31:20,400 Speaker 3: Number two, though, is the limitation that you place on 553 00:31:20,520 --> 00:31:24,520 Speaker 3: yourself is going to be directly correlated to the kind 554 00:31:24,600 --> 00:31:28,280 Speaker 3: of impact and change that you actually can make in 555 00:31:28,360 --> 00:31:31,400 Speaker 3: the world. And so I believe that it is time 556 00:31:31,480 --> 00:31:33,480 Speaker 3: for us. You know, people say hey, you should dream big. 557 00:31:33,800 --> 00:31:38,080 Speaker 3: I'm saying dream bigger. I'm saying that as long as 558 00:31:38,240 --> 00:31:42,800 Speaker 3: Amazon can be what it has become, then whoever is 559 00:31:42,920 --> 00:31:46,120 Speaker 3: coming next because of the speed of technology, they're going 560 00:31:46,200 --> 00:31:49,360 Speaker 3: to be able to build the Amazon or the Facebook 561 00:31:49,520 --> 00:31:51,800 Speaker 3: or the Google or the Instagram of the future in 562 00:31:51,960 --> 00:31:54,200 Speaker 3: half the time or a quarter of the time. They 563 00:31:54,440 --> 00:31:56,760 Speaker 3: just need to a have a vision that's big enough, 564 00:31:57,040 --> 00:32:00,520 Speaker 3: and b be very intentional around the relations and ships 565 00:32:00,920 --> 00:32:05,400 Speaker 3: that they build around the actual vision, and those people 566 00:32:05,520 --> 00:32:07,120 Speaker 3: have to buy into that vision. And that could be 567 00:32:07,400 --> 00:32:09,920 Speaker 3: you know, your vision for yourself as a music artist, 568 00:32:10,200 --> 00:32:12,640 Speaker 3: your vision for yourself as an entrepreneur, your vision for 569 00:32:12,720 --> 00:32:16,280 Speaker 3: yourself as a software developer, as a medical doctor, as 570 00:32:16,320 --> 00:32:19,080 Speaker 3: an astronaut, whatever your vision is, You've got to put 571 00:32:19,160 --> 00:32:22,280 Speaker 3: great people around you, the best people around you, because 572 00:32:22,320 --> 00:32:25,560 Speaker 3: the best people actually attract one another because they're all 573 00:32:26,080 --> 00:32:28,560 Speaker 3: united in this concept that they want to impact the 574 00:32:28,640 --> 00:32:31,680 Speaker 3: world in the same way that you do, which is 575 00:32:31,880 --> 00:32:32,960 Speaker 3: on the greatest scale. 576 00:32:33,400 --> 00:32:35,000 Speaker 4: I think that's one of the things that you kind 577 00:32:35,000 --> 00:32:36,880 Speaker 4: of preach and I love it. It's like there's a 578 00:32:36,960 --> 00:32:39,000 Speaker 4: bunch of people over here that have the ideas. They 579 00:32:39,080 --> 00:32:40,640 Speaker 4: just need to find the people with the capital to 580 00:32:40,680 --> 00:32:43,320 Speaker 4: help them get out those ideas and relationships is something 581 00:32:43,360 --> 00:32:45,200 Speaker 4: that you're big on, right, And that's what I mean 582 00:32:45,320 --> 00:32:47,640 Speaker 4: pretty much super Phone is based off of that, right, 583 00:32:47,800 --> 00:32:53,760 Speaker 4: And I know you have this dispyramid of relationships. Yeah, 584 00:32:54,360 --> 00:32:57,520 Speaker 4: I'm interested because in the pyramid you start with obviously 585 00:32:58,160 --> 00:32:59,560 Speaker 4: at the bottom of the social media. 586 00:33:01,040 --> 00:33:04,760 Speaker 3: Well, I would say that social media is almost like 587 00:33:04,800 --> 00:33:09,560 Speaker 3: a virtual representation of walking around the streets of New York. Right, 588 00:33:09,960 --> 00:33:11,800 Speaker 3: So anyone that you see on the streets of New York, 589 00:33:11,880 --> 00:33:15,040 Speaker 3: or riding the trains or however you're walking around New York, 590 00:33:15,720 --> 00:33:21,360 Speaker 3: you actually do have the option of speaking to them, right. 591 00:33:21,760 --> 00:33:23,520 Speaker 3: So you could be in Times Square and you know 592 00:33:23,640 --> 00:33:26,840 Speaker 3: it's ten twenty thousand people in Times Square. As long 593 00:33:26,880 --> 00:33:29,440 Speaker 3: as they're standing there and walking the same street with you, 594 00:33:29,560 --> 00:33:32,160 Speaker 3: you have the option of speaking with them. Whether they're 595 00:33:32,200 --> 00:33:35,480 Speaker 3: going to speak to you is up to them. You 596 00:33:37,160 --> 00:33:42,360 Speaker 3: have the option same on the internet, right, social media, Twitter, LinkedIn, Instagram, 597 00:33:42,640 --> 00:33:45,480 Speaker 3: whatever social platform you're on. As long as they're there 598 00:33:45,800 --> 00:33:49,200 Speaker 3: and they're sharing, you also have the option of reaching 599 00:33:49,200 --> 00:33:51,400 Speaker 3: out and speaking to them, whether it's through a direct message, 600 00:33:51,400 --> 00:33:53,720 Speaker 3: whether it's in a comment, whether it's in a retweet 601 00:33:53,800 --> 00:33:56,880 Speaker 3: or reply, whatever it is. They obviously have the option 602 00:33:57,200 --> 00:34:01,920 Speaker 3: of whether they would like to respond. The connectivity is there, 603 00:34:02,080 --> 00:34:06,280 Speaker 3: so I would say the expected response. And that's why 604 00:34:06,400 --> 00:34:08,800 Speaker 3: you just said, oh in New York, because there's already 605 00:34:09,080 --> 00:34:13,040 Speaker 3: the building, but it's already built in the expected response time. 606 00:34:13,160 --> 00:34:16,200 Speaker 3: So once you start on social media and you're basically 607 00:34:16,520 --> 00:34:20,840 Speaker 3: and that's basically a virtual representation of what's happening in 608 00:34:20,920 --> 00:34:24,799 Speaker 3: the world. If you're just walking around, the expected response 609 00:34:25,000 --> 00:34:29,200 Speaker 3: time or the expectation for a response is very low. 610 00:34:30,600 --> 00:34:33,480 Speaker 3: Once you can move up and you actually can get 611 00:34:33,480 --> 00:34:37,960 Speaker 3: an email address, that expectation for a response goes up. 612 00:34:38,560 --> 00:34:41,880 Speaker 4: Yeah, so you went social media. I think you said MS. 613 00:34:42,560 --> 00:34:45,200 Speaker 3: Email, right, so you get from DMS to email. The 614 00:34:45,239 --> 00:34:48,080 Speaker 3: beauty of email as well is the fact that nine 615 00:34:48,120 --> 00:34:51,359 Speaker 3: times out of ten when you get someone's email, you've 616 00:34:51,400 --> 00:34:53,880 Speaker 3: been introduced by someone. So you say, like, just how 617 00:34:53,920 --> 00:34:55,680 Speaker 3: I say, Hey, put me in touch with your guy 618 00:34:56,120 --> 00:34:59,399 Speaker 3: from the R and B and he's doing texting. I'm 619 00:34:59,440 --> 00:35:01,560 Speaker 3: going to get a warm introduction, so it's not just 620 00:35:01,719 --> 00:35:05,040 Speaker 3: me reaching out randomly. Yeah, I'm getting a warm introduction 621 00:35:05,160 --> 00:35:07,960 Speaker 3: on email, right, That can also happen on text. What 622 00:35:08,080 --> 00:35:11,160 Speaker 3: I like about text though, is the fact that text 623 00:35:11,600 --> 00:35:14,640 Speaker 3: allows you to turn up from texting to a phone 624 00:35:14,680 --> 00:35:19,520 Speaker 3: conversation very quickly. And when you have that kind of rapport, 625 00:35:20,440 --> 00:35:23,200 Speaker 3: you're really going to see who wants to work with you. Yeah, 626 00:35:23,680 --> 00:35:28,040 Speaker 3: when you can take stock of who actually answers your 627 00:35:28,080 --> 00:35:30,680 Speaker 3: phone call, especially in twenty twenty, who's actually going to 628 00:35:30,760 --> 00:35:31,600 Speaker 3: answer the phone call? 629 00:35:31,800 --> 00:35:31,920 Speaker 2: Right? 630 00:35:32,320 --> 00:35:35,719 Speaker 3: And then that continues up the pyramid. Okay, yo, we 631 00:35:35,800 --> 00:35:37,359 Speaker 3: had a phone call. Hey, look, why don't you pull 632 00:35:37,480 --> 00:35:40,200 Speaker 3: up at this time? You got that in person, and 633 00:35:40,320 --> 00:35:42,560 Speaker 3: then you continue moving up the pyramid from this. 634 00:35:42,800 --> 00:35:46,080 Speaker 2: So yeah, I want to talk about superform, But before that, 635 00:35:46,200 --> 00:35:47,560 Speaker 2: I wanted to go back to that. You said you 636 00:35:47,640 --> 00:35:51,880 Speaker 2: made two million dollars after off that album when you 637 00:35:51,960 --> 00:35:53,960 Speaker 2: took it off, So can you detail, like how did 638 00:35:53,960 --> 00:35:55,520 Speaker 2: you do that? Was it through e merged? Was it 639 00:35:55,600 --> 00:36:00,239 Speaker 2: through live shows? A combination of everything live lit? I've 640 00:36:00,239 --> 00:36:02,160 Speaker 2: made up the majority live shows. Yeah. 641 00:36:02,280 --> 00:36:04,440 Speaker 3: So when I put my number on Twitter and say hey, 642 00:36:04,520 --> 00:36:07,280 Speaker 3: everybody shoot me a text, there were thirty five thousand 643 00:36:07,320 --> 00:36:11,839 Speaker 3: people that texted in the first response that everyone got. 644 00:36:12,080 --> 00:36:14,800 Speaker 3: And whether you're texting, you know you texted me for 645 00:36:14,880 --> 00:36:17,000 Speaker 3: the first time, or you see any of these other celebs. 646 00:36:17,040 --> 00:36:20,000 Speaker 3: I mean they're now six seven years later, everybody finally 647 00:36:20,080 --> 00:36:20,360 Speaker 3: caught on. 648 00:36:20,520 --> 00:36:21,120 Speaker 4: You know what I'm saying. 649 00:36:22,480 --> 00:36:26,040 Speaker 3: The first response is it needs to be automated right 650 00:36:26,760 --> 00:36:28,960 Speaker 3: for you to be able to manage the scale, And 651 00:36:29,040 --> 00:36:32,600 Speaker 3: that first response is always thanks for texting. I would 652 00:36:32,640 --> 00:36:35,120 Speaker 3: love to know who you are, so please, you know, 653 00:36:35,200 --> 00:36:37,320 Speaker 3: put your information in my phone right because I'm not 654 00:36:37,360 --> 00:36:40,480 Speaker 3: gonna type everybody's information. So here's a form you can 655 00:36:40,640 --> 00:36:42,520 Speaker 3: you can actually put your information in my phone so 656 00:36:42,600 --> 00:36:47,560 Speaker 3: I know who's even texting me at that point. The 657 00:36:47,760 --> 00:36:53,480 Speaker 3: difference I would say between my twenty thirteen campaign and 658 00:36:53,640 --> 00:36:57,360 Speaker 3: the campaigns that I'm seeing now is that there was 659 00:36:57,480 --> 00:37:02,960 Speaker 3: a very specific intent captured at the initiation of the conversation. 660 00:37:03,640 --> 00:37:05,480 Speaker 3: So I didn't just say, hey, here's my number, shoot 661 00:37:05,480 --> 00:37:05,919 Speaker 3: me a text. 662 00:37:05,960 --> 00:37:06,359 Speaker 4: What's up. 663 00:37:06,800 --> 00:37:09,279 Speaker 3: I said, look, shoot me a text to get my 664 00:37:09,360 --> 00:37:12,880 Speaker 3: new album. So they shot me a text. I already 665 00:37:13,000 --> 00:37:15,800 Speaker 3: know the reason they're texting is to give new product. 666 00:37:16,480 --> 00:37:19,480 Speaker 3: What's your information? Once I have the information, here's the 667 00:37:19,520 --> 00:37:22,360 Speaker 3: link to get the album. Once that intent is captured, 668 00:37:22,760 --> 00:37:25,319 Speaker 3: then you have an incredibly high conversion rate, so one 669 00:37:25,360 --> 00:37:27,799 Speaker 3: out of every two about seventeen thousand people actually bought 670 00:37:27,840 --> 00:37:29,799 Speaker 3: that record. They bought it for ten dollars. That's one 671 00:37:29,880 --> 00:37:33,080 Speaker 3: hundred and seventy thousand, right. The difference though, is that 672 00:37:33,440 --> 00:37:37,120 Speaker 3: I now have a rolodex, a record, a ledger of 673 00:37:37,200 --> 00:37:40,320 Speaker 3: every single person that's willing to actually spend money with 674 00:37:40,440 --> 00:37:44,000 Speaker 3: me directly. So now not only do you I have names, 675 00:37:44,280 --> 00:37:46,120 Speaker 3: not only do you have emails, not only to have 676 00:37:46,640 --> 00:37:51,600 Speaker 3: telephone numbers, I have city and state and country information. 677 00:37:52,040 --> 00:37:53,120 Speaker 3: So now I'm going on tour. 678 00:37:53,200 --> 00:37:53,799 Speaker 4: Got the real goal? 679 00:37:55,120 --> 00:38:00,120 Speaker 3: You going on tour. People go to concerts because it 680 00:38:00,239 --> 00:38:03,840 Speaker 3: is a social experience. So yeah, you might go to 681 00:38:03,920 --> 00:38:05,520 Speaker 3: the concert. If none of your friends want to go, 682 00:38:05,680 --> 00:38:07,480 Speaker 3: you still figure out a where you go by yourself. 683 00:38:07,560 --> 00:38:09,439 Speaker 3: But you're still in a room with a bunch of people. 684 00:38:09,520 --> 00:38:12,000 Speaker 3: You guys are connected by the fact that you appreciate 685 00:38:12,080 --> 00:38:15,840 Speaker 3: the artist that's on stage. For me, in that situation, 686 00:38:16,000 --> 00:38:19,040 Speaker 3: even though only seventeen thousand people in my phone actually 687 00:38:19,160 --> 00:38:22,919 Speaker 3: bought my record, they all brought a friend or two 688 00:38:23,160 --> 00:38:26,600 Speaker 3: or three or five to the concerts. When I announced them, 689 00:38:27,040 --> 00:38:29,640 Speaker 3: we sold forty thousand tickets sixty euros a ticket. 690 00:38:30,960 --> 00:38:33,000 Speaker 4: You could do the math. That's like five albums right there. 691 00:38:35,400 --> 00:38:39,120 Speaker 3: You know, and so it's really just and like I said, 692 00:38:39,480 --> 00:38:42,719 Speaker 3: you know, there's obviously ancillary income that happens from that. 693 00:38:42,920 --> 00:38:48,160 Speaker 3: There's publishing revenue and merchandise, et cetera. For me, you know, 694 00:38:48,480 --> 00:38:54,400 Speaker 3: I really prefer digital goods because you know, there's a 695 00:38:54,440 --> 00:38:57,080 Speaker 3: cost of goods. You know, when you have merchandise, and 696 00:38:57,239 --> 00:38:59,400 Speaker 3: there's a cost of inventory, there's a cost of shipping. 697 00:39:00,080 --> 00:39:04,080 Speaker 3: So digital goods for me have always been my preference 698 00:39:05,040 --> 00:39:08,480 Speaker 3: just because they have unlimited scale and as long as 699 00:39:08,480 --> 00:39:12,439 Speaker 3: you're delivering value, hopefully your content is gonna be ever green. 700 00:39:12,680 --> 00:39:16,719 Speaker 3: And so that's why I always I always remind an 701 00:39:16,880 --> 00:39:20,640 Speaker 3: artist that even though you may feel like your music 702 00:39:20,840 --> 00:39:26,560 Speaker 3: is outdated to you, it's actually brand new for the 703 00:39:26,640 --> 00:39:29,520 Speaker 3: person who's hearing it for the first time. And the 704 00:39:29,640 --> 00:39:33,920 Speaker 3: reality is that even if you went platinum, there is 705 00:39:34,080 --> 00:39:39,960 Speaker 3: still a large number of people around the world who 706 00:39:40,080 --> 00:39:42,399 Speaker 3: have yet to have even heard your record one time. 707 00:39:43,000 --> 00:39:46,280 Speaker 3: So you have the ability in music, which is always 708 00:39:46,320 --> 00:39:48,120 Speaker 3: why I say, look, just create the best music you 709 00:39:48,200 --> 00:39:52,120 Speaker 3: possibly can, because great music is ever green, you know. 710 00:39:52,320 --> 00:39:56,480 Speaker 3: And so you know, I'm doing some real estate development 711 00:39:58,320 --> 00:40:02,040 Speaker 3: and investments in and so you know, sometimes you'll walk 712 00:40:02,080 --> 00:40:04,200 Speaker 3: into some of the whether it's the mom and pop 713 00:40:04,280 --> 00:40:07,840 Speaker 3: stores or just the bodegas or wherever, and they'll be 714 00:40:07,920 --> 00:40:10,680 Speaker 3: playing some great, you know, old school music. I've never 715 00:40:10,800 --> 00:40:13,600 Speaker 3: heard the record before. I'm putting my shazama up because 716 00:40:13,640 --> 00:40:16,040 Speaker 3: for me, it's still that experience of discovering that music 717 00:40:16,080 --> 00:40:18,320 Speaker 3: for the first time. It's thirty forty years old. 718 00:40:18,239 --> 00:40:18,400 Speaker 4: You know. 719 00:40:18,560 --> 00:40:20,600 Speaker 2: I love what you said as far as like, how 720 00:40:20,640 --> 00:40:24,520 Speaker 2: many people don't know you? Because that happened, I realized that, 721 00:40:24,719 --> 00:40:27,000 Speaker 2: like now with the podcast has become very popular, especially 722 00:40:27,000 --> 00:40:29,200 Speaker 2: in our community, and we went to an event curl Fest. 723 00:40:29,200 --> 00:40:30,839 Speaker 2: I don't know if you've heard of it, but yeah, 724 00:40:31,000 --> 00:40:32,880 Speaker 2: one of our guests on the podcast, a friend of all, 725 00:40:33,000 --> 00:40:35,160 Speaker 2: she does it. So we had curl Fest this year 726 00:40:35,160 --> 00:40:38,319 Speaker 2: and it's like twenty thousand women and not a lot 727 00:40:38,360 --> 00:40:41,600 Speaker 2: of men, and like at least probably like twenty twenty 728 00:40:42,040 --> 00:40:44,040 Speaker 2: people came up to us like, yeah, we love your podcast. 729 00:40:44,080 --> 00:40:46,560 Speaker 2: So at first, like this is dope, Like we feel like, 730 00:40:46,680 --> 00:40:49,960 Speaker 2: you know, we made it. But then I'm thinking twenty 731 00:40:50,040 --> 00:40:53,520 Speaker 2: people recognized us, which is dope, But there's twenty thousand 732 00:40:53,520 --> 00:40:55,640 Speaker 2: people here, Like how many people? We still got so 733 00:40:55,880 --> 00:40:57,360 Speaker 2: much more to penetrate. 734 00:40:57,480 --> 00:40:59,600 Speaker 4: Day I tell them every day, Like my life is 735 00:41:00,000 --> 00:41:02,440 Speaker 4: so much duality. Like I go to work, most of 736 00:41:02,480 --> 00:41:04,120 Speaker 4: my co workers don't even know I do a podcast. 737 00:41:04,160 --> 00:41:05,880 Speaker 4: When I walk down the street, most people don't even 738 00:41:05,880 --> 00:41:08,480 Speaker 4: know I'm a teacher. But like there are rare cads, 739 00:41:08,520 --> 00:41:10,279 Speaker 4: like we're in Houston and somebody will say, oh, you know, 740 00:41:10,320 --> 00:41:13,200 Speaker 4: I love your podcast. It's like, this is cool, but 741 00:41:13,560 --> 00:41:16,080 Speaker 4: now we got so much concenetration. 742 00:41:16,160 --> 00:41:18,759 Speaker 2: You cannot get thinking that you like made it because yeah, 743 00:41:18,960 --> 00:41:21,160 Speaker 2: there's always a bunch of people that don't have no clue. 744 00:41:21,600 --> 00:41:24,080 Speaker 3: Yeah, and also just to be just to keep it 745 00:41:24,160 --> 00:41:28,520 Speaker 3: one hundred, you still can be ridiculously wealthy just from 746 00:41:28,560 --> 00:41:33,440 Speaker 3: a niche audience. You know, I would say that you know, 747 00:41:33,520 --> 00:41:40,160 Speaker 3: they're they're there exist a number of gen zers that 748 00:41:40,320 --> 00:41:41,640 Speaker 3: may not even know who Oprah is. 749 00:41:42,160 --> 00:41:43,200 Speaker 2: Right, that's the fact. 750 00:41:43,400 --> 00:41:46,720 Speaker 3: The audience though that she's created, that's her niche audience, 751 00:41:46,920 --> 00:41:51,080 Speaker 3: and that's a that's a loyal audience. And that audience 752 00:41:51,200 --> 00:41:53,680 Speaker 3: is not just limited to the viewers, it's also limited 753 00:41:53,760 --> 00:41:58,600 Speaker 3: to the television executives that love her content and want 754 00:41:58,640 --> 00:42:01,880 Speaker 3: to syndicate it. Right, And so I think that you know, 755 00:42:03,080 --> 00:42:08,080 Speaker 3: the I would say the conundrum of scale, or the dilemma, 756 00:42:08,320 --> 00:42:11,560 Speaker 3: if you will, of scale is unless you really have 757 00:42:12,480 --> 00:42:17,279 Speaker 3: the technological infrastructure to have a direct relationship with each 758 00:42:17,360 --> 00:42:20,719 Speaker 3: one of your listeners at scale, you're better off having 759 00:42:20,800 --> 00:42:25,480 Speaker 3: a manageable, manageable audience in terms of size, so that 760 00:42:25,600 --> 00:42:28,600 Speaker 3: you can actually have a depth of a relationship with 761 00:42:28,680 --> 00:42:32,680 Speaker 3: those folks. I have folks, you know. You look at 762 00:42:32,719 --> 00:42:38,520 Speaker 3: my socials, my socials compared to the biggest stars or 763 00:42:38,600 --> 00:42:41,479 Speaker 3: influencers on Instagram. I'm sitting at three hundred and sixty 764 00:42:41,520 --> 00:42:42,360 Speaker 3: thousand followers. 765 00:42:43,080 --> 00:42:43,560 Speaker 4: I know that. 766 00:42:43,719 --> 00:42:46,399 Speaker 3: In my core though, I have folks that have spent 767 00:42:46,880 --> 00:42:49,440 Speaker 3: four or five, six, seven, ten thousand dollars with me, 768 00:42:49,960 --> 00:42:51,600 Speaker 3: and I know every dollar they spent, I know the 769 00:42:51,640 --> 00:42:54,800 Speaker 3: products they like, et cetera. And so you know that 770 00:42:55,080 --> 00:42:59,320 Speaker 3: depth of relationship on it. And that's sort of in 771 00:42:59,440 --> 00:43:03,360 Speaker 3: any than any vertical. In any circumstance, the depth of 772 00:43:03,440 --> 00:43:06,239 Speaker 3: relationship is always going to yield I would say, just 773 00:43:06,360 --> 00:43:08,000 Speaker 3: a greater reward in general. 774 00:43:08,280 --> 00:43:09,160 Speaker 4: Sometimes less is more. 775 00:43:11,160 --> 00:43:16,279 Speaker 2: My graduates from my school being forced bad drop drop 776 00:43:17,280 --> 00:43:19,399 Speaker 2: drop bad drop b drop. 777 00:43:30,360 --> 00:43:34,200 Speaker 1: You just realized your business needed to hire someone yesterday. 778 00:43:34,760 --> 00:43:39,440 Speaker 1: How can you find amazing candidates fast? Easy, just use Indeed. 779 00:43:39,880 --> 00:43:42,600 Speaker 1: Stop struggling to get your job posts seen on other 780 00:43:42,719 --> 00:43:46,360 Speaker 1: job sites. 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