WEBVTT - On Friendship and Color-Coded Success With “The Home Edit”

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<v Speaker 1>Hello Sunshine, Hey, bright Side Besties.

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<v Speaker 2>Today on the show, we're getting organized with besties and

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<v Speaker 2>business partners Clear Sharer and Joanna Teplin, aka the masterminds

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<v Speaker 2>behind the Home Edit. They're telling us all about the

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<v Speaker 2>blind date that started their friendship and empire, and they're

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<v Speaker 2>giving us the lowdown on junk drawers. It's Monday, July First,

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<v Speaker 2>I'm Simone Boyce, I'm.

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<v Speaker 3>Danielle Robe and this is the bright Side from Hello Sunshine, Simone.

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<v Speaker 3>It's the start of a brand new week and the

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<v Speaker 3>start of a new month. So I don't know about you,

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<v Speaker 3>but I'm feeling motivated to start this Monday on the

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<v Speaker 3>right foot.

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<v Speaker 1>Feels like a fresh start, right.

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<v Speaker 2>Yes, And what better way to kick off this new

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<v Speaker 2>month than with on my mind Monday. So something that

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<v Speaker 2>I came across recently that I can't stop thinking about

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<v Speaker 2>is Jeremy Renner's interview on SmartLess.

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<v Speaker 1>It's one of my favorite podcasts.

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<v Speaker 2>Tell me I haven't heard it, so you probably know

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<v Speaker 2>that he a tragic snowplow incident, right and he was

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<v Speaker 2>in the hospital recovering for many months from this. I

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<v Speaker 2>think he's still in recovery as we speak. He actually

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<v Speaker 2>died during this accident and then was resuscitated brought back

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<v Speaker 2>to life.

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<v Speaker 1>Wow.

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<v Speaker 2>Now, I know the topic of near death experiences might

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<v Speaker 2>not sound very bright side. It sounds a little dark,

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<v Speaker 2>but I'm really interested in what they reveal about life

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<v Speaker 2>because I think we have a lot to learn from

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<v Speaker 2>survivors who have gone through something like this. So in

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<v Speaker 2>the interview, Jeremy said that he felt both exhilaration and

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<v Speaker 2>an overwhelming piece in his final moments, like he was

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<v Speaker 2>watching this replay of every single human connection he had

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<v Speaker 2>ever made in his life. And I just thought that

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<v Speaker 2>that was so profound. And this actually tracks with some

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<v Speaker 2>research that I read about heart attack survivors. In one study,

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<v Speaker 2>forty percent of them reported this flood of positive memories

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<v Speaker 2>and experiencing a dream like state in those final moments,

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<v Speaker 2>and doctors have actually been able to measure brain activity

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<v Speaker 2>even as people are being brought back to life. So

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<v Speaker 2>Jeremy is completely changed by this incident. He said that

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<v Speaker 2>he's returning back to work and kind of like coming

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<v Speaker 2>back down to earth with a renewed belief in the

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<v Speaker 2>interconnectivity of life and of all of us, that we

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<v Speaker 2>are all woven together in some way.

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<v Speaker 1>Even if we can't see it, but he felt it.

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<v Speaker 2>He really felt it in a tangible way because of

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<v Speaker 2>this accident is so beautiful.

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<v Speaker 3>There's this documentary on Netflix called Surviving Death that totally

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<v Speaker 3>changed my idea about these types of moments. It's like

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<v Speaker 3>ten episodes all following people who have had these kinds

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<v Speaker 3>of moments, and it's wild to hear how similar their

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<v Speaker 3>stories are, even though it's all a different experience. But

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<v Speaker 3>the idea of human interconnectedness, I love that that's what

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<v Speaker 3>he felt.

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<v Speaker 2>Yeah, it really got me thinking about human connection and

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<v Speaker 2>how I can be seeking that every day in an

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<v Speaker 2>intentional way.

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<v Speaker 3>You know.

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<v Speaker 2>I just got back from my trip to Europe and

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<v Speaker 2>I had an amazing time just wandering. Like I realized

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<v Speaker 2>that I needed to reconnect with the little girl and

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<v Speaker 2>me who loved to wander, and I hadn't been able

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<v Speaker 2>to do that in many years because I've been taking

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<v Speaker 2>care of my loved ones and my family for the

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<v Speaker 2>past few years. But being in Paris for a few days,

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<v Speaker 2>I stayed in this beautiful airbnb. It it was like

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<v Speaker 2>in this perfect location. It was so beautifully curated and decorated,

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<v Speaker 2>and I enjoyed those moments of peace that I had

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<v Speaker 2>alone while I was staying there. Kind of felt like

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<v Speaker 2>I got to be a Preisian for a moment and

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<v Speaker 2>like try it on. But my trip was really punctuated

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<v Speaker 2>by these moments of connection with friends who were there

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<v Speaker 2>or family. My cousin Madeline was there, I got to

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<v Speaker 2>see her, Blakelee, who's been on our show. I hung

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<v Speaker 2>out with him a bunch. Those were just bright spots

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<v Speaker 2>in my trip, and there was something really pure about

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<v Speaker 2>those moments of connection because we were in a different place.

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<v Speaker 2>We were removed from a lot of the distractions that

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<v Speaker 2>plague my day to day life. And I don't know,

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<v Speaker 2>Jeremy Renner's story just reinforce the power of community and connection.

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<v Speaker 1>For me. It's something that's going to stick with me

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<v Speaker 1>for a long time.

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<v Speaker 3>Thanks for sharing that. I think I needed to hear

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<v Speaker 3>that today too. It's interesting how the idea of death

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<v Speaker 3>has us focus on how we want to live. And

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<v Speaker 3>speaking of meaningful connections, our guests today are the embodiment

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<v Speaker 3>of meaningful connections. Fellow Hello Sunshine besties Clea Shearer and

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<v Speaker 3>Joanna Teplin. They're professional organizers and the founders of the

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<v Speaker 3>Home Edit.

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<v Speaker 1>They're organizing company.

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<v Speaker 3>Plus they're authors of two New York Times bestselling books,

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<v Speaker 3>The Home Edit State Organiz The Ultimate Guide to Making

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<v Speaker 3>Systems stick, and The Home Edit Life, The No Guilt

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<v Speaker 3>Guide to owning what you want and organizing Everything. They're

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<v Speaker 3>also the hosts of the Netflix series Get Organized with

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<v Speaker 3>the Home Edit, which is so fun to watch and

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<v Speaker 3>I know it motivated all of us to clean out

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<v Speaker 3>our closets and our drunk drawers.

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<v Speaker 1>These two started The Home Edit in twenty fifteen, and

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<v Speaker 1>by the spring of twenty twenty two, I mean, they

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<v Speaker 1>were off to the races hell of Sunshine, acquired their company,

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<v Speaker 1>and now they're the new co hosts of The Extreme

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<v Speaker 1>Home Makeover Home Edition Reboot, which is coming soon to ABC.

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<v Speaker 3>They're here now to tell us about their first meeting

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<v Speaker 3>in Nashville, the ground rules for their friendship and business partnership,

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<v Speaker 3>and if it's time to say goodbye to those shoe

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<v Speaker 3>boxes in your closet.

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<v Speaker 1>It's a millennial epidemic, folks.

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<v Speaker 2>That's right after the break stick with us. Clia and Joanna.

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<v Speaker 2>Welcome to the bright Side. Hi, thanks for having us.

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<v Speaker 3>Welcome, Welcome to friends and two friends. This is gonna

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<v Speaker 3>be really fun.

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<v Speaker 1>Yeah, I love it.

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<v Speaker 3>Many of us know you both and of course your

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<v Speaker 3>present day success, but I'm not sure everyone actually knows

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<v Speaker 3>how it all began.

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<v Speaker 1>How did you two meet each other?

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<v Speaker 4>So a lot of people assume that Joanna and I

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<v Speaker 4>have been friends forever and started a business together, and

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<v Speaker 4>actually the opposite is true. We met through a friend,

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<v Speaker 4>We went on like a blind friend lunch date, and

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<v Speaker 4>went into business together that same day. So the day

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<v Speaker 4>we met is the day we started the home edit.

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<v Speaker 4>And we did not do background checks or google each

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<v Speaker 4>other or do anything smart. The only thing that we

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<v Speaker 4>did do that was smart was come up with our name,

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<v Speaker 4>our logo, our social handles. We got our website domain,

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<v Speaker 4>we started our legal paperwork, everything that same day. And

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<v Speaker 4>you know, again we always say, don't do what we did,

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<v Speaker 4>but it worked in.

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<v Speaker 1>This one particular instance.

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<v Speaker 4>Literally, I think within a day or two we were

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<v Speaker 4>setting up bank accounts together.

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<v Speaker 1>So no, it was insane. It was insane, not smart,

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<v Speaker 1>not smart.

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<v Speaker 5>I knew we were both insane when we were trying

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<v Speaker 5>to set up this friendship date. I absolutely did not

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<v Speaker 5>want a business partner, and I was unsure about having

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<v Speaker 5>another friend. I'm just sort of a little bit of

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<v Speaker 5>a loner these last ten years, I guess. And but

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<v Speaker 5>the thing is is like, when I met Clea, we

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<v Speaker 5>had the same story. We both had kids the exact

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<v Speaker 5>same ages, and we both moved to Nashville sight unseen

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<v Speaker 5>for our husband's jobs. And so I was like, well,

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<v Speaker 5>she's impulsive, Like we are very similar, and so I'm like,

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<v Speaker 5>I just knew we also we.

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<v Speaker 4>Brought the same intensity to the conversation when we sat

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<v Speaker 4>down to lunch. It was like we weren't like, so, like,

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<v Speaker 4>what's your favorite vacation spot. We were like, now, what

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<v Speaker 4>are your strengths and weaknesses? Anything duplicative, like tell me

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<v Speaker 4>your talent, tell me where you're bad at. I mean,

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<v Speaker 4>we just like we just got right into it. We

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<v Speaker 4>waste no time.

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<v Speaker 3>You were both asking the questions or was one person

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<v Speaker 3>the question asker?

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<v Speaker 1>Oh no, no, we both gotta love.

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<v Speaker 4>It was a destined, faded lunch. It lasted four hours

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<v Speaker 4>and that evening when we got home, we started setting

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<v Speaker 4>everything up and texting back and forth to come up

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<v Speaker 4>with you know, the name, the home edit.

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<v Speaker 1>We went through a bunch of different.

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<v Speaker 4>Scenarios and yeah, organizers are efficient, ladies.

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<v Speaker 1>Sure, that's the bottom line should have known.

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<v Speaker 5>The biggest surprise is that the friendship that came out

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<v Speaker 5>of this. I mean, we could have been good business partners,

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<v Speaker 5>but not the freat Like I always think the business

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<v Speaker 5>is the most interesting because I truly believe the success

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<v Speaker 5>of the business is our friendship and that piece couldn't

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<v Speaker 5>have been foreseen.

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<v Speaker 1>And I don't believe.

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<v Speaker 5>That the business would have been successful if we were

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<v Speaker 5>not as close of friends as we became.

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<v Speaker 1>And I think that's the magic of it all.

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<v Speaker 3>I hear this, and I want to know how, because

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<v Speaker 3>I'm looking at you two, and I'm like, okay, the

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<v Speaker 3>power of female friendship, But how did your friendship help

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<v Speaker 3>amplify your business?

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<v Speaker 1>It sustained it.

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<v Speaker 4>We know a lot of duos in multiple different industries

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<v Speaker 4>that ultimately fail because they didn't have the foundation of

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<v Speaker 4>actual true friendship. And I think that you know that

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<v Speaker 4>ends up showing after a certain amount of time. And

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<v Speaker 4>Joanna and I spend an inordinate amount of time together,

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<v Speaker 4>all of our lives together. Really, our homes that we

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<v Speaker 4>moved into last year are six hundred steps away from

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<v Speaker 4>each other.

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<v Speaker 1>What, yes, we counted. We're insane. So your husbands get along? Yes,

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<v Speaker 1>Oh yeah, our kids, everyone's family.

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<v Speaker 4>And you know, I think that Joanna and I never

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<v Speaker 4>could have been this successful if.

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<v Speaker 1>We didn't love spending every minute together.

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<v Speaker 4>And again like we spend every minute together and then

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<v Speaker 4>choose to vacations together.

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<v Speaker 2>Yeah, I think it's just lightning in a bottle, right,

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<v Speaker 2>You guys made it work because there's something special about

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<v Speaker 2>you two, and there's something special about the reaction that

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<v Speaker 2>happened whenever YouTube came together. So I want to get

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<v Speaker 2>the timeline straight a little bit. You launched your company

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<v Speaker 2>in twenty fifteen. You start the company together after only

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<v Speaker 2>knowing each other for a few hours. Take us back

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<v Speaker 2>to the early days that followed. What did the home

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<v Speaker 2>edit look like before it became the home edit that

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<v Speaker 2>we know today.

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<v Speaker 4>One of the things that I think is so integral

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<v Speaker 4>to our early success is we both completely one hundred

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<v Speaker 4>percent aligned on the fact that busy people are busy people.

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<v Speaker 4>If you dive into work, it begets more work. And

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<v Speaker 4>I have a social media background and a marketing background

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<v Speaker 4>in general, and I was like, we need to work

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<v Speaker 4>so that we have content, so that we can share content,

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<v Speaker 4>so that it continues to spur more work and more

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<v Speaker 4>business for us. So we started to reach out to friends, neighbors.

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<v Speaker 1>I didn't even have any friends, but like, you know,

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<v Speaker 1>people that I was just like recently in touch with.

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<v Speaker 4>And we had one client very very very early on,

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<v Speaker 4>like literal days from when we started.

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<v Speaker 1>It was our very first job together.

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<v Speaker 4>And you know, again everything was gelling, everything was working.

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<v Speaker 4>Joanna had an organizing business in San Francisco and I

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<v Speaker 4>had never done it professionally, but like, who knew what

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<v Speaker 4>it would be like to actually organize together?

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<v Speaker 5>Right, you could talk about a business, right, I think

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<v Speaker 5>from this second we started. You know, things can fall

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<v Speaker 5>apart quickly if you're not matched with work ethic And

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<v Speaker 5>I think that the reason I never wanted to have

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<v Speaker 5>a business partner. I had had multiple businesses in the past,

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<v Speaker 5>and it never had ever dawned on me to have

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<v Speaker 5>a business partner, because I how can you know if

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<v Speaker 5>someone's going to put in the same effort that you're

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<v Speaker 5>willing to put in, Like you just can't know these.

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<v Speaker 1>Things group projects, Yeah.

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<v Speaker 5>And it was shocking because that's something you just can't

0:11:26.640 --> 0:11:29.040
<v Speaker 5>prepare for. Like someone can say yeah, yeah, I'm all in,

0:11:29.559 --> 0:11:30.560
<v Speaker 5>until you guys.

0:11:30.320 --> 0:11:31.880
<v Speaker 1>Are You're in the weeds.

0:11:31.880 --> 0:11:36.440
<v Speaker 5>And we are literally under SYNCD filthy, exhausted, killing ourselves,

0:11:36.559 --> 0:11:39.000
<v Speaker 5>breaking our backs daily, you know, just literally in it

0:11:39.080 --> 0:11:39.760
<v Speaker 5>for the grind.

0:11:40.040 --> 0:11:40.600
<v Speaker 1>You can't know.

0:11:40.960 --> 0:11:42.560
<v Speaker 5>And the thing is, it's like every day the two

0:11:42.600 --> 0:11:44.560
<v Speaker 5>of us both showed up every single day.

0:11:44.559 --> 0:11:46.520
<v Speaker 1>We both showed up with the same level of energy.

0:11:46.600 --> 0:11:50.160
<v Speaker 3>Yeah, showing up paid off because in twenty twenty two,

0:11:50.360 --> 0:11:54.160
<v Speaker 3>Hello Sunshine acquired your company. Can you give us the

0:11:54.240 --> 0:11:57.280
<v Speaker 3>full real story, because this is fascinating to me.

0:11:57.960 --> 0:12:00.160
<v Speaker 4>Yes, I will give you the full real story. I

0:12:00.160 --> 0:12:02.800
<v Speaker 4>think it needs to start though. Just a couple months

0:12:02.840 --> 0:12:07.120
<v Speaker 4>after we formed our business in August, I really thought

0:12:07.200 --> 0:12:10.559
<v Speaker 4>that we had the biggest opportunity to grow our brand

0:12:10.600 --> 0:12:14.559
<v Speaker 4>on Instagram. No other professional organizers were doing it at

0:12:14.559 --> 0:12:16.920
<v Speaker 4>the time. Of course now everyone is, but no one

0:12:17.000 --> 0:12:19.920
<v Speaker 4>was doing it then. And I grew up in Los Angeles,

0:12:19.920 --> 0:12:22.200
<v Speaker 4>so I had a lot of high profile people in

0:12:22.240 --> 0:12:25.400
<v Speaker 4>my network. I pitched to Joanna that we fly to

0:12:25.559 --> 0:12:28.960
<v Speaker 4>LA This was in October of twenty fifteen, and I said,

0:12:29.280 --> 0:12:32.480
<v Speaker 4>let's do projects for them in exchange for social post

0:12:32.760 --> 0:12:35.400
<v Speaker 4>and that way we can really hit the ground running

0:12:35.440 --> 0:12:39.280
<v Speaker 4>and start to grow our business in more ways than.

0:12:39.240 --> 0:12:39.880
<v Speaker 1>Just on the ground.

0:12:39.960 --> 0:12:44.160
<v Speaker 4>In Nashville, and that really changed the game of our business.

0:12:44.320 --> 0:12:47.840
<v Speaker 4>From that moment on in October, we basically were in

0:12:48.040 --> 0:12:51.880
<v Speaker 4>La every other month or every month for work, and

0:12:52.200 --> 0:12:54.960
<v Speaker 4>celebrity projects just started to become kind of our thing,

0:12:55.320 --> 0:12:56.160
<v Speaker 4>like who give.

0:12:56.080 --> 0:12:59.079
<v Speaker 1>Us some names. Our first project was Christina Applegate.

0:12:59.480 --> 0:13:05.360
<v Speaker 4>We did Selma Blair, Jamie King, Marla Sockloff, Constant Zimmer.

0:13:05.960 --> 0:13:09.160
<v Speaker 1>We did a lot of like influencer people and you're

0:13:09.200 --> 0:13:10.400
<v Speaker 1>not charging anything.

0:13:10.520 --> 0:13:13.600
<v Speaker 4>They reimbursed us for product like at the container store, right,

0:13:13.679 --> 0:13:16.160
<v Speaker 4>and we did the project and we would be able

0:13:16.160 --> 0:13:18.559
<v Speaker 4>to take content, they would post it, we would post it,

0:13:18.920 --> 0:13:22.880
<v Speaker 4>and it really started to like create a snowball effect.

0:13:23.400 --> 0:13:27.680
<v Speaker 4>And then our first really big client was Gwyneth Paltrow.

0:13:28.000 --> 0:13:32.200
<v Speaker 4>That was she started following us and Joanna and I

0:13:32.240 --> 0:13:35.439
<v Speaker 4>just decided to shoot our shot and DM her and

0:13:35.520 --> 0:13:37.920
<v Speaker 4>like all of a sudden, we were in LA pulling

0:13:38.000 --> 0:13:38.760
<v Speaker 4>up to our house.

0:13:38.559 --> 0:13:40.120
<v Speaker 1>And I was like, are they going to open the gate?

0:13:40.320 --> 0:13:43.240
<v Speaker 1>Like are we sure that they're not allowed to be here? Wait?

0:13:43.280 --> 0:13:45.520
<v Speaker 1>What did you guys write in the DM? I love

0:13:45.520 --> 0:13:47.000
<v Speaker 1>a cold DM or cold email.

0:13:47.320 --> 0:13:50.120
<v Speaker 4>It was a cold M and it was just like, Hi, Gwyneth,

0:13:50.120 --> 0:13:52.240
<v Speaker 4>It's such an honor that you decided to follow us.

0:13:52.280 --> 0:13:55.880
<v Speaker 4>We'd love to do a project for you. Anything you

0:13:55.920 --> 0:13:57.839
<v Speaker 4>want in your home, we'd be happy to do it.

0:13:58.240 --> 0:14:00.880
<v Speaker 4>Just we're just in your snow. Yeah, right by the way,

0:14:00.880 --> 0:14:06.560
<v Speaker 4>we're outside actually yeah, And she wrote back, how lucky

0:14:06.600 --> 0:14:08.880
<v Speaker 4>am I? That's literally her words, how lucky am I.

0:14:09.400 --> 0:14:11.760
<v Speaker 5>We also had Mollie Sims early on too, Now that

0:14:11.760 --> 0:14:13.640
<v Speaker 5>I'm thinking of that, Molly was before Gwyneth.

0:14:13.720 --> 0:14:17.800
<v Speaker 4>I believe, yes, Mollie was a very early project. And

0:14:18.200 --> 0:14:20.440
<v Speaker 4>one thing that really changed our business was the invention

0:14:20.560 --> 0:14:23.840
<v Speaker 4>of Instagram Stories, and that allowed us to still show

0:14:23.920 --> 0:14:27.200
<v Speaker 4>our beautiful projects on the feed, and we were actually

0:14:27.280 --> 0:14:29.840
<v Speaker 4>able to have personalities, and we were able to show

0:14:29.880 --> 0:14:33.080
<v Speaker 4>people who we are as friends, as crazy business partners,

0:14:33.200 --> 0:14:37.440
<v Speaker 4>as literal weirdos, as all of the craziness in our life.

0:14:37.480 --> 0:14:41.640
<v Speaker 4>That was kind of this really nice actually juxtaposition to perfection.

0:14:42.240 --> 0:14:45.440
<v Speaker 4>We were like anything but and that's how Reese found us,

0:14:45.760 --> 0:14:48.720
<v Speaker 4>and she thought that we were funny. At the time,

0:14:48.760 --> 0:14:52.360
<v Speaker 4>Hella Sunshine was a channel on Direct TV, and so now,

0:14:52.440 --> 0:14:57.120
<v Speaker 4>obviously Hello Sunshine is a humongous production company, but at

0:14:57.120 --> 0:14:59.040
<v Speaker 4>the time they were looking to create premium content for

0:14:59.080 --> 0:15:02.840
<v Speaker 4>their actual channel. And we decided to all make a

0:15:02.880 --> 0:15:05.720
<v Speaker 4>show together with Molly Simms actually as one of our

0:15:05.720 --> 0:15:08.440
<v Speaker 4>producers too, because Molly, when we were at her house,

0:15:08.480 --> 0:15:11.680
<v Speaker 4>she was like, these crazy ladies are a TV show,

0:15:12.000 --> 0:15:14.760
<v Speaker 4>And so we all kind of joined forces and created

0:15:14.880 --> 0:15:17.560
<v Speaker 4>a series called Master the Mess, which was on the

0:15:17.600 --> 0:15:21.200
<v Speaker 4>DirecTV channel and now is on YouTube. But we basically

0:15:21.280 --> 0:15:24.000
<v Speaker 4>were able to take the success of Master the Mess,

0:15:24.400 --> 0:15:27.600
<v Speaker 4>package it together and sell it to Netflix as a

0:15:27.600 --> 0:15:31.680
<v Speaker 4>full series. So Reese found us on Instagram because of

0:15:31.720 --> 0:15:35.880
<v Speaker 4>Instagram stories, and the combination with our work and our

0:15:35.960 --> 0:15:38.080
<v Speaker 4>antics is how we.

0:15:38.080 --> 0:15:38.520
<v Speaker 1>Have a show.

0:15:38.920 --> 0:15:42.080
<v Speaker 3>So now thousands of homes across the country have rainbow

0:15:42.120 --> 0:15:44.720
<v Speaker 3>colored organization, including my home.

0:15:44.800 --> 0:15:47.520
<v Speaker 1>My bookshelf is an ode to you too. It is

0:15:47.640 --> 0:15:50.000
<v Speaker 1>rainbow colored. Yes, it's quite legendary.

0:15:50.040 --> 0:15:53.240
<v Speaker 2>From our remote interviews, everyone points it out.

0:15:54.040 --> 0:15:56.920
<v Speaker 6>It's a fun show stopper, I gotta say. But it's

0:15:57.000 --> 0:16:00.200
<v Speaker 6>so it's so you too. It's become sort of this

0:16:00.360 --> 0:16:03.360
<v Speaker 6>calling card. Obviously you have so many products and do

0:16:03.520 --> 0:16:06.080
<v Speaker 6>so much, but the rainbow is something that you guys

0:16:06.120 --> 0:16:09.040
<v Speaker 6>are really known for. And as I was preparing for

0:16:09.080 --> 0:16:13.320
<v Speaker 6>this conversation, I thought, how the hell did they take

0:16:13.360 --> 0:16:17.680
<v Speaker 6>this one aesthetic and turn it into an empire, Like

0:16:17.960 --> 0:16:19.760
<v Speaker 6>how did you guys figure this out?

0:16:20.040 --> 0:16:22.320
<v Speaker 1>First of all, I was rainbow bright for Halloween, like

0:16:22.400 --> 0:16:24.400
<v Speaker 1>for nine years in a row, so you live it.

0:16:25.160 --> 0:16:27.680
<v Speaker 1>I have always been like.

0:16:27.720 --> 0:16:31.520
<v Speaker 4>A rainbow girly. It's it's always been my thing. And

0:16:31.640 --> 0:16:34.520
<v Speaker 4>when Joanna and I first joined forces, she had an

0:16:34.640 --> 0:16:38.640
<v Speaker 4>organizing business prior, and she was very very into like

0:16:38.680 --> 0:16:41.440
<v Speaker 4>the actual function of how everything worked, as of course

0:16:41.440 --> 0:16:43.560
<v Speaker 4>she should. I mean, this is about organizing, after all.

0:16:43.840 --> 0:16:47.120
<v Speaker 4>And I went to design school in New York, and

0:16:48.040 --> 0:16:51.320
<v Speaker 4>my focus was about really like pumping up the esthetic

0:16:51.680 --> 0:16:53.560
<v Speaker 4>to make it be instagrammable.

0:16:53.680 --> 0:16:53.840
<v Speaker 3>You know.

0:16:53.880 --> 0:16:57.120
<v Speaker 4>Again, organizing has been a profession forever, but people were

0:16:57.200 --> 0:17:00.440
<v Speaker 4>using kind of like found items to contain things like

0:17:00.480 --> 0:17:04.440
<v Speaker 4>shoe boxes or plastic tubs or whatever. And we wanted

0:17:04.480 --> 0:17:07.280
<v Speaker 4>to make it really beautiful and really pop. And there

0:17:07.280 --> 0:17:09.200
<v Speaker 4>were a couple things that I was dead said about,

0:17:09.280 --> 0:17:11.399
<v Speaker 4>first of all, like creating kind of like a visual

0:17:11.520 --> 0:17:15.600
<v Speaker 4>vocabulary for the way we organize versus other people. And

0:17:15.760 --> 0:17:19.320
<v Speaker 4>I wanted to create a specific a labeling system that

0:17:19.480 --> 0:17:22.119
<v Speaker 4>was kind of signature instead of using.

0:17:22.000 --> 0:17:22.680
<v Speaker 1>A label maker.

0:17:23.240 --> 0:17:26.320
<v Speaker 4>And organizing by the rainbow is what I've always done

0:17:26.640 --> 0:17:29.639
<v Speaker 4>with my bookshelves, with my closet, with everything. Because the

0:17:29.760 --> 0:17:33.240
<v Speaker 4>Rainbow method of organizing is actually a system, and it's

0:17:33.280 --> 0:17:36.560
<v Speaker 4>a labeling system. It's just labeling things by color, putting

0:17:36.560 --> 0:17:38.879
<v Speaker 4>them in place in color instead of putting them in

0:17:38.920 --> 0:17:42.520
<v Speaker 4>place by like a word of a label. So again,

0:17:42.560 --> 0:17:45.240
<v Speaker 4>if you're looking for a blue sweater, it's in the

0:17:45.280 --> 0:17:45.879
<v Speaker 4>blue section.

0:17:45.960 --> 0:17:47.320
<v Speaker 1>You know, you don't have to look very hard.

0:17:47.560 --> 0:17:50.720
<v Speaker 4>And it really blends the functionality of organizing because it

0:17:50.800 --> 0:17:54.120
<v Speaker 4>is a system with the esthetic value that we were

0:17:54.160 --> 0:17:57.880
<v Speaker 4>going for. So everything kind of became, you know, our

0:17:57.960 --> 0:18:01.800
<v Speaker 4>signature rainbow style, and I've always loved the rainbow.

0:18:01.840 --> 0:18:03.280
<v Speaker 1>I'm just glad we were able to leverage it.

0:18:03.720 --> 0:18:08.520
<v Speaker 2>Joanna, is there an organizing trait that was always your

0:18:08.600 --> 0:18:10.680
<v Speaker 2>signature even before you started the home edit?

0:18:11.080 --> 0:18:14.160
<v Speaker 5>To Clea's point, I was always obsessed with the functionality,

0:18:14.280 --> 0:18:16.520
<v Speaker 5>like things have to make sense and they have to

0:18:16.520 --> 0:18:19.560
<v Speaker 5>be you have to remove any barrier to entry for people.

0:18:19.400 --> 0:18:20.720
<v Speaker 1>To actually keep the system up.

0:18:21.080 --> 0:18:23.520
<v Speaker 5>So I was always on the hunt for like, Okay,

0:18:24.480 --> 0:18:27.000
<v Speaker 5>if someone's tall, put something an eye level for them,

0:18:27.160 --> 0:18:28.600
<v Speaker 5>not for you know, you have to think in a

0:18:28.640 --> 0:18:31.639
<v Speaker 5>customizable way if someone's short, Like I always like to

0:18:31.640 --> 0:18:33.000
<v Speaker 5>have stepstools all around my house.

0:18:33.040 --> 0:18:36.119
<v Speaker 1>My whole family is short. It does not do any favors.

0:18:36.040 --> 0:18:38.160
<v Speaker 5>For us not to have easy access to put things away,

0:18:38.160 --> 0:18:39.879
<v Speaker 5>because you know what happens, people leave it on the counter.

0:18:40.080 --> 0:18:42.240
<v Speaker 5>It's just thinking about it in those ways so that

0:18:42.280 --> 0:18:44.680
<v Speaker 5>people can maintain the systems in easy, smart ways.

0:18:44.800 --> 0:18:46.439
<v Speaker 4>Joanna and I were always really good at kind of

0:18:46.480 --> 0:18:51.600
<v Speaker 4>like utilizing each other's individual talents and challenging each other

0:18:51.840 --> 0:18:55.240
<v Speaker 4>to be Like Joanna's like, we need to make this smarter.

0:18:55.520 --> 0:18:58.040
<v Speaker 4>Like it's it's it works and it's beautiful, but like

0:18:58.080 --> 0:19:00.520
<v Speaker 4>we need to make it smarter, or I'd be like, Okay,

0:19:00.600 --> 0:19:03.600
<v Speaker 4>this is super functional, but like this, it doesn't look

0:19:03.920 --> 0:19:06.120
<v Speaker 4>like the home edit. This doesn't look like the type

0:19:06.119 --> 0:19:07.520
<v Speaker 4>of work that we should be putting out.

0:19:07.760 --> 0:19:10.320
<v Speaker 3>Did you guys have any ground rules for your friendship

0:19:10.440 --> 0:19:14.159
<v Speaker 3>or your business partnership, anything that you recommend to other people?

0:19:14.400 --> 0:19:15.960
<v Speaker 4>First of all, I'll say Joanna and I have very

0:19:15.960 --> 0:19:19.480
<v Speaker 4>little rules, like god forbid, Like you know, she's not

0:19:19.520 --> 0:19:21.920
<v Speaker 4>like sitting on top of my head like any given moment, so.

0:19:21.880 --> 0:19:23.200
<v Speaker 1>Like not a lot of boundaries there.

0:19:23.640 --> 0:19:26.840
<v Speaker 4>We have one rule that I can think of, and

0:19:27.040 --> 0:19:29.920
<v Speaker 4>it is if you hire a friend. If you want

0:19:29.920 --> 0:19:31.800
<v Speaker 4>to bring a friend into this company, you have to

0:19:31.840 --> 0:19:34.640
<v Speaker 4>be okay to fire them. You cannot, Like there's no

0:19:35.320 --> 0:19:37.760
<v Speaker 4>allegiance other than this business. If you want to bring

0:19:37.760 --> 0:19:39.879
<v Speaker 4>someone in because you think that they're going to be great, great,

0:19:39.920 --> 0:19:43.760
<v Speaker 4>And we have hired multiple friends, but we've always stuck

0:19:43.800 --> 0:19:45.800
<v Speaker 4>to that role good one. It's business at the end

0:19:45.800 --> 0:19:46.880
<v Speaker 4>of the day, and we have to do it's best

0:19:46.920 --> 0:19:47.439
<v Speaker 4>for the company.

0:19:47.840 --> 0:19:50.160
<v Speaker 2>Do you guys ever fight like you There's no way

0:19:50.200 --> 0:19:52.359
<v Speaker 2>you could have been working together for ten years and

0:19:52.440 --> 0:19:53.960
<v Speaker 2>not navigate any conflict.

0:19:54.720 --> 0:19:56.560
<v Speaker 1>I'm going to tell you the honest truth.

0:19:57.280 --> 0:20:01.879
<v Speaker 4>Hand to god, we've had under five fights in nine years.

0:20:01.920 --> 0:20:03.680
<v Speaker 1>We bicker all the time. Just to be clear, we

0:20:03.760 --> 0:20:05.600
<v Speaker 1>bicker all the time, but that's the way we just

0:20:05.640 --> 0:20:07.760
<v Speaker 1>so you like old married couple bicker.

0:20:08.240 --> 0:20:12.000
<v Speaker 4>Yeah, we're like sisters. So that's just like the way

0:20:12.000 --> 0:20:15.680
<v Speaker 4>we talk to each other. But like we've had I'm

0:20:15.720 --> 0:20:19.960
<v Speaker 4>gonna say, I think like two like actual fights. And

0:20:20.000 --> 0:20:22.200
<v Speaker 4>the reason why we don't fight is because we know

0:20:22.680 --> 0:20:26.040
<v Speaker 4>that neither one of us ever has any malice at all.

0:20:26.440 --> 0:20:29.359
<v Speaker 4>So if we offend each other, if we do something

0:20:29.400 --> 0:20:32.959
<v Speaker 4>to upset someone else, we can get over it extremely quickly,

0:20:33.080 --> 0:20:35.359
<v Speaker 4>because if you can take away the fact that no

0:20:35.400 --> 0:20:39.600
<v Speaker 4>one's ever intending to hurt your feelings, you can understand

0:20:39.640 --> 0:20:43.639
<v Speaker 4>that things can happen that are just situational and you

0:20:43.640 --> 0:20:45.199
<v Speaker 4>can just move beyond it.

0:20:45.480 --> 0:20:45.960
<v Speaker 1>That's right.

0:20:46.320 --> 0:20:50.280
<v Speaker 5>The trust is so implicit that you remove all of

0:20:50.320 --> 0:20:53.840
<v Speaker 5>that because there is no question of any integrity or

0:20:53.880 --> 0:20:57.800
<v Speaker 5>anything real in the root of something. It's it's clearly

0:20:57.960 --> 0:21:01.560
<v Speaker 5>it's always a misunderstanding, always, or it was a core judgment.

0:21:01.760 --> 0:21:03.800
<v Speaker 1>You know, it was one or the other, and we're

0:21:03.840 --> 0:21:04.760
<v Speaker 1>literally is no other.

0:21:04.640 --> 0:21:07.879
<v Speaker 5>Answer, and so you get over things so fast because

0:21:08.080 --> 0:21:09.520
<v Speaker 5>there's nothing to pick apart.

0:21:09.640 --> 0:21:11.399
<v Speaker 1>It's just it was a misunderstanding. Word, it was a

0:21:11.400 --> 0:21:13.600
<v Speaker 1>bad judgment the end. That's the thing.

0:21:13.640 --> 0:21:15.320
<v Speaker 5>It's like you, it's sort of like a marriage in

0:21:15.320 --> 0:21:17.960
<v Speaker 5>the sense that like, okay, the alternative we can either.

0:21:17.800 --> 0:21:20.240
<v Speaker 1>Get divorced or we can figure this out, and those

0:21:20.240 --> 0:21:23.359
<v Speaker 1>are the two options. Your fates are tied. Yeah, like

0:21:23.560 --> 0:21:26.199
<v Speaker 1>for what like are We're just gonna stop around like this?

0:21:26.440 --> 0:21:27.360
<v Speaker 1>It helps nobody.

0:21:28.160 --> 0:21:30.480
<v Speaker 2>You two are a testament to the power of trust

0:21:30.600 --> 0:21:33.560
<v Speaker 2>and true friendship and business. And I've learned so much

0:21:33.640 --> 0:21:36.520
<v Speaker 2>hearing both of you share your origin story with us.

0:21:36.600 --> 0:21:38.879
<v Speaker 2>So after the break, we want to pivot into some

0:21:39.040 --> 0:21:43.199
<v Speaker 2>practical takeaways for the overwhelmed, busy people, especially moms out

0:21:43.240 --> 0:21:46.520
<v Speaker 2>there like myself, who are trying to get and stay organized.

0:21:46.920 --> 0:21:56.000
<v Speaker 1>That's up next. Stay with us and we're back.

0:21:56.200 --> 0:21:59.000
<v Speaker 2>Okay, clean, Joanna, We have some rapid fire questions for

0:21:59.040 --> 0:22:02.520
<v Speaker 2>you to help us get organized around the house. So first,

0:22:03.040 --> 0:22:06.119
<v Speaker 2>what is your take on junk drawers. Are they actually

0:22:06.119 --> 0:22:08.840
<v Speaker 2>possible to escape or is it just something that everyone has.

0:22:09.080 --> 0:22:11.320
<v Speaker 1>There's no such thing. There's no such thing. That's what

0:22:11.359 --> 0:22:12.600
<v Speaker 1>I was going to say. There's no such thing as

0:22:12.640 --> 0:22:14.680
<v Speaker 1>a junk drawer. Okay, okay, tell me more. If there's

0:22:14.760 --> 0:22:15.920
<v Speaker 1>junk in it, you're doing it wrong.

0:22:16.320 --> 0:22:18.480
<v Speaker 5>If it's a general drawer, then let's call it what

0:22:18.560 --> 0:22:19.640
<v Speaker 5>it is, a general drawer.

0:22:19.640 --> 0:22:21.639
<v Speaker 1>But let's have an intention for that drawer.

0:22:21.400 --> 0:22:25.639
<v Speaker 4>Like it would be a household drawer, multipurpose drawer, general drawer.

0:22:25.960 --> 0:22:29.000
<v Speaker 4>It has pens, it has you know, tape, it has

0:22:29.040 --> 0:22:31.439
<v Speaker 4>your stamps, and you know it has like your basic

0:22:31.480 --> 0:22:32.560
<v Speaker 4>things scissors.

0:22:33.200 --> 0:22:36.400
<v Speaker 1>But if there's junk in it, well that's the problem.

0:22:36.440 --> 0:22:39.560
<v Speaker 5>So it's reframing, that's right, and it's not to waste

0:22:39.600 --> 0:22:40.200
<v Speaker 5>those spaces.

0:22:40.240 --> 0:22:41.439
<v Speaker 1>Those are valuable spaces.

0:22:41.440 --> 0:22:43.720
<v Speaker 5>I bet it's the top drawer and almost everyone's kitchen

0:22:43.760 --> 0:22:46.160
<v Speaker 5>in America, So do not waste that real.

0:22:46.160 --> 0:22:47.280
<v Speaker 1>Estate that is valuable.

0:22:47.359 --> 0:22:49.679
<v Speaker 4>Calling it a junk drawer is disrespecting the value of

0:22:49.680 --> 0:22:50.000
<v Speaker 4>the drawer.

0:22:50.240 --> 0:22:51.479
<v Speaker 1>That's that's what we believe.

0:22:52.080 --> 0:22:55.560
<v Speaker 3>I love your passion for organizing.

0:22:55.600 --> 0:22:58.480
<v Speaker 1>It is contagious. I want to go home and fix

0:22:58.640 --> 0:23:00.600
<v Speaker 1>my general drawer. There you go.

0:23:00.920 --> 0:23:05.240
<v Speaker 2>Okay, I love some clear plastic bins as much as

0:23:05.280 --> 0:23:08.520
<v Speaker 2>the next girl. But if someone out there can't afford

0:23:08.760 --> 0:23:10.840
<v Speaker 2>to buy new bins for a space that they want

0:23:10.880 --> 0:23:13.800
<v Speaker 2>to organize, do you have any tips as to how

0:23:13.800 --> 0:23:16.720
<v Speaker 2>we can upcycle and still stay organized.

0:23:17.119 --> 0:23:20.200
<v Speaker 5>Absolutely. What you can do is use found objects throughout

0:23:20.200 --> 0:23:22.879
<v Speaker 5>the house. We in the past we have used like

0:23:23.000 --> 0:23:27.600
<v Speaker 5>antique teacups as jewelry, like ringholders and bracelet holders. You

0:23:27.600 --> 0:23:30.000
<v Speaker 5>can use any special item in your house to hold,

0:23:30.119 --> 0:23:31.280
<v Speaker 5>you know, your favorite items.

0:23:31.320 --> 0:23:32.719
<v Speaker 1>That's genius, thank you.

0:23:33.320 --> 0:23:37.960
<v Speaker 3>I like like old iPhone boxes make great general drawer bins,

0:23:37.960 --> 0:23:38.800
<v Speaker 3>like anything.

0:23:38.480 --> 0:23:43.360
<v Speaker 1>That comes in the iPhone box. Okay, she's the expert.

0:23:43.359 --> 0:23:46.639
<v Speaker 1>Don't listen to me. No, no, no, look here's my issue.

0:23:46.840 --> 0:23:50.840
<v Speaker 4>It's not if you use them great, But we run

0:23:50.880 --> 0:23:55.240
<v Speaker 4>into people's graves, save them of iPhone boxes and computer

0:23:55.280 --> 0:23:58.400
<v Speaker 4>boxes that they think they're going to use, but don't use.

0:23:58.480 --> 0:24:01.280
<v Speaker 1>No as dividers as divine. Yeah, it's dividers. That's great.

0:24:01.760 --> 0:24:05.920
<v Speaker 1>You're safe if you use them. Amazing. Just don't keep

0:24:05.960 --> 0:24:07.520
<v Speaker 1>them thinking you're going.

0:24:07.520 --> 0:24:10.280
<v Speaker 4>To use them, because now you have a cabinet full

0:24:10.320 --> 0:24:13.439
<v Speaker 4>of empty boxes that you're like, are imagining you're going

0:24:13.520 --> 0:24:13.840
<v Speaker 4>to use.

0:24:13.960 --> 0:24:15.399
<v Speaker 1>If you use them, more power to you.

0:24:15.680 --> 0:24:17.840
<v Speaker 4>We have like a list of things that are just

0:24:18.160 --> 0:24:19.720
<v Speaker 4>all like we find all the time.

0:24:19.880 --> 0:24:21.360
<v Speaker 1>You're triggered by them.

0:24:21.440 --> 0:24:25.040
<v Speaker 5>Yeah, saving things that you may use is costing you money.

0:24:25.200 --> 0:24:27.680
<v Speaker 5>I mean it's taking up space and you're paying your

0:24:27.800 --> 0:24:30.639
<v Speaker 5>rent or mortgage for that space. And so that's where

0:24:30.840 --> 0:24:32.960
<v Speaker 5>we can't wrap our head around. People hold on to

0:24:33.040 --> 0:24:35.679
<v Speaker 5>things forever, like things in the kitchen that they never use.

0:24:35.720 --> 0:24:36.600
<v Speaker 1>They got it for a wedding.

0:24:37.160 --> 0:24:39.520
<v Speaker 4>If you got an ice cream maker for your wedding,

0:24:39.840 --> 0:24:42.120
<v Speaker 4>if you haven't made ice cream, it's time to pass

0:24:42.119 --> 0:24:42.320
<v Speaker 4>it on.

0:24:42.400 --> 0:24:44.360
<v Speaker 5>Yes, okay, takes them a lot of space, a lot

0:24:44.400 --> 0:24:46.200
<v Speaker 5>of you could be using in that space.

0:24:46.320 --> 0:24:48.560
<v Speaker 1>Oh my god, fon, dupots, Come on.

0:24:48.520 --> 0:24:51.159
<v Speaker 2>Is there a time frame that you give people like,

0:24:51.200 --> 0:24:54.000
<v Speaker 2>if you haven't used this in three months, throw it out.

0:24:54.320 --> 0:24:57.359
<v Speaker 1>It depends on what it is item. Okay, it depends

0:24:57.400 --> 0:24:57.840
<v Speaker 1>on the item.

0:24:58.119 --> 0:25:02.760
<v Speaker 4>I would say in my most generous I will give

0:25:02.760 --> 0:25:03.840
<v Speaker 4>someone a year.

0:25:04.320 --> 0:25:07.040
<v Speaker 5>Well, and the other piece too, which goes for anybody

0:25:07.040 --> 0:25:09.320
<v Speaker 5>in a small place or a big place. But you,

0:25:09.560 --> 0:25:11.000
<v Speaker 5>I always say, this is the first thing I say

0:25:11.000 --> 0:25:12.359
<v Speaker 5>to anybody. I don't know if I should get rid

0:25:12.359 --> 0:25:13.720
<v Speaker 5>of it. You either get the item or you get

0:25:13.720 --> 0:25:16.200
<v Speaker 5>the space. So at some point the space will tell

0:25:16.240 --> 0:25:17.840
<v Speaker 5>you you're too full, and you have to make the

0:25:17.920 --> 0:25:21.159
<v Speaker 5>choice do you want any space between each hangar? Like

0:25:21.200 --> 0:25:22.960
<v Speaker 5>do you want breathing room in case you see something

0:25:22.960 --> 0:25:24.960
<v Speaker 5>out when you're shopping, or do you want it to

0:25:24.960 --> 0:25:26.760
<v Speaker 5>be crammed to the gills, And so you're like can

0:25:26.800 --> 0:25:29.439
<v Speaker 5>barely open your closet door that morning. You have to

0:25:29.440 --> 0:25:31.920
<v Speaker 5>make those decisions every single day of this. I'll give

0:25:32.000 --> 0:25:34.840
<v Speaker 5>one caveat. I wouldn't ever start in a closet too,

0:25:34.920 --> 0:25:37.240
<v Speaker 5>because that you run into a separate issue, which is

0:25:37.280 --> 0:25:43.080
<v Speaker 5>emotional landmines, and that can detract you and totally disrupt

0:25:43.320 --> 0:25:48.080
<v Speaker 5>the flow of understanding how important and effective that organizing

0:25:48.160 --> 0:25:50.800
<v Speaker 5>can be. Do not start there because you will run

0:25:50.880 --> 0:25:53.639
<v Speaker 5>into like, oh god, if I have another baby, did

0:25:53.720 --> 0:25:56.040
<v Speaker 5>I gain weight? What if I loose? It's going to

0:25:56.119 --> 0:25:58.199
<v Speaker 5>distract you. You got to start where you don't have

0:25:58.280 --> 0:26:01.080
<v Speaker 5>the emotional ties. Start in the case, starting the pantry,

0:26:01.080 --> 0:26:03.000
<v Speaker 5>start anywhere else. Do not start in the closet.

0:26:03.080 --> 0:26:03.240
<v Speaker 2>Right.

0:26:03.400 --> 0:26:06.560
<v Speaker 1>They're the queens of tough love. Oh yeah, I love it.

0:26:06.600 --> 0:26:09.679
<v Speaker 1>So I love that you don't You don't mug about it?

0:26:09.960 --> 0:26:13.000
<v Speaker 2>Yeah? No, because we need we need you, We need

0:26:13.040 --> 0:26:14.280
<v Speaker 2>someone to give us tough love.

0:26:14.440 --> 0:26:15.160
<v Speaker 1>It's amazing.

0:26:15.240 --> 0:26:17.960
<v Speaker 3>I'm so happy for you both, and I so so

0:26:18.119 --> 0:26:19.680
<v Speaker 3>appreciate your time. This was fun.

0:26:19.760 --> 0:26:22.280
<v Speaker 1>This was so fun. Thank you guys, this was so fun.

0:26:22.320 --> 0:26:23.200
<v Speaker 1>Thanks for having us.

0:26:25.160 --> 0:26:29.760
<v Speaker 3>Clia Sheer and Joanna Teplin are professional organizers, founders of

0:26:29.800 --> 0:26:32.520
<v Speaker 3>the Home Edit, and hosts of the Netflix series Get

0:26:32.640 --> 0:26:36.680
<v Speaker 3>Organized with the Home Edit thanks to our partners at Airbnb.

0:26:41.920 --> 0:26:43.040
<v Speaker 1>That's it for today's show.

0:26:43.119 --> 0:26:46.280
<v Speaker 2>Tomorrow journalists and author Anna Goldfarb is here to talk

0:26:46.320 --> 0:26:48.639
<v Speaker 2>friendship and catching feelings.

0:26:49.160 --> 0:26:52.119
<v Speaker 3>Listen and follow the bright Side on the iHeartRadio app,

0:26:52.160 --> 0:26:54.840
<v Speaker 3>Apple Podcasts, or wherever you get your podcasts.

0:26:55.119 --> 0:26:56.000
<v Speaker 1>I'm Simone Boye.

0:26:56.000 --> 0:26:59.480
<v Speaker 2>You can find me at Simone Boice on Instagram and TikTok.

0:27:00.160 --> 0:27:03.879
<v Speaker 3>Danielle Robe on Instagram and TikTok. That's r O b A.

0:27:04.119 --> 0:27:07.840
<v Speaker 2>Y see you tomorrow, Folks. Keep looking on the bright side.