Speaker 1: One of the must have items in all our makeup
Speaker 1: bags is a beauty blender. What did we do before
Speaker 1: beauty blenders? This woman created a category, invented a tool
Speaker 1: that is used everywhere. She's a boss. She owns one
Speaker 1: hundred percent of her company. The founder, CEO, and creator
Speaker 1: of the beauty blender joins me today on Influenced. Let's
Speaker 1: get into it. First of all, I just want to
Speaker 1: say something because we're for a couple of things. One,
Speaker 1: you're my first guest on this podcast, and I am
Speaker 1: going to tell you the story of why I did
Speaker 1: it because it pertains to you and your business. So
Speaker 1: as someone who invented the skinny girl, I invented the
Speaker 1: skinny margarita, Like as a concept in the world, I
Speaker 1: called it skinny girl. But I invented the skinny margarita.
Speaker 1: And obviously it's been copied ad nauseum in every bar in.
Speaker 2: The world all over the world.
Speaker 1: Do they say skinny margarita like I had been talking about,
Speaker 1: like I sort of de influenced, I'm like, this is garbage,
Speaker 1: this is shit. Like I'm sure you've heard about like
Speaker 1: the way that I'll talk about some things, not everything,
Speaker 1: but like if it's really a Gucci one hundred and
Speaker 1: seventy five dollars palette that looks like Claire's chicklets. Like
Speaker 1: I'm gonna say in a diaper pouch. I'm gonna say it.
Speaker 1: So this girl, like I saw this girl being like, Hi, deinfluence.
Speaker 2: Podcasts or something like.
Speaker 1: I don't remember what it was, but I saw somebody
Speaker 1: was doing a podcast about not de influencing. And it
Speaker 1: was annoying because I kind of started this on TikTok.
Speaker 2: I mean, other people have been doing it on YouTube.
Speaker 2: I didn't invent it.
Speaker 1: But in a loud kind of way, in the modern
Speaker 1: kind of way post Mascara Gate, which I've talked about
Speaker 1: on here, and I was like, how am I not
Speaker 1: doing this? Like, how am I not doing this? Bas
Speaker 1: So I decided and literally called my producers and like,
Speaker 1: we need to do a de influencing podcast. And then
Speaker 1: I was like, I should have people in the beauty industry,
Speaker 1: and I'm thinking of that right now because you invented
Speaker 1: something that is so copied and it's so annoying. It
Speaker 1: must be so annoying.
Speaker 2: That's my story. So that's why I like it.
Speaker 3: I mean, I see you like I and I think
Speaker 3: you see me too, and I appreciate that. And yes,
Speaker 3: it's fucking annoying.
Speaker 2: It's fucking annoying.
Speaker 1: And most people think of that a beauty blender is
Speaker 1: like saying a band aid, which is an adhesive bandage,
Speaker 1: and so they're calling everything a beauty blender. And I
Speaker 1: just know what it's like to be a female entrepreneur
Speaker 1: having invented something, and so I can imagine that that
Speaker 1: is annoying.
Speaker 2: So we'll get into that.
Speaker 1: I just have to say that as a baseline, and
Speaker 1: I was like, when I think of the beauty blender,
Speaker 1: I don't it's a it's an item. And I remember
Speaker 1: like it coming into the world, and I definitely learned
Speaker 1: how to do my makeup barely in the last year,
Speaker 1: so I wasn't the customer for it.
Speaker 3: By the way, you do it very well, I have
Speaker 3: to say.
Speaker 2: It's I did, okay, you do.
Speaker 3: You're amazing. I watch your I watch your deinfluencing videos Instagram.
Speaker 3: I'm a fan.
Speaker 2: I can't. I'll tell you.
Speaker 1: The thing is, well, I know you're a makeup artist,
Speaker 1: and we're gonna get into introducing you and all that,
Speaker 1: but sometimes I get into like the main act before
Speaker 1: the four play.
Speaker 2: The thing is that.
Speaker 1: I have a lot of respect for what you do,
Speaker 1: and I don't say that to so many people, Like
Speaker 1: I honestly see how it's hard what you do, Like
Speaker 1: it's hard to do makeup because I'm okay like doing
Speaker 1: it like this for today. And the thing I realized
Speaker 1: is that, particularly with the eyeshadow, which is to me,
Speaker 1: the most confusing and the most overmarketed, because there are
Speaker 1: ten thousand colors and they all look good, you need
Speaker 1: one blush palette and you could never need another. You
Speaker 1: could do that for every eye shadow of your whole life,
Speaker 1: so you're sort of just doing it to do it.
Speaker 1: It's like I could buy Basil, I could buy Cilantro,
Speaker 1: I could buy part Dale Tarragon, like throw it in
Speaker 1: the goddamn chicken.
Speaker 2: It's all gonna work.
Speaker 1: So with the eyeshadow, I realize it doesn't really matter,
Speaker 1: like you could kind of you could use wrong tones
Speaker 1: like not warm or not cool.
Speaker 2: You should learn that.
Speaker 1: But I've realized, like you could play around and you
Speaker 1: don't have to follow like the darker crease, so you
Speaker 1: don't have to follow all the rules. But it is
Speaker 1: hard because the game starts moving fast when you have
Speaker 1: to get ready in like an hour for something because
Speaker 1: you learned some of the steps and there are so
Speaker 1: many things for each step and you really just don't
Speaker 1: know which step you should take, and sometimes you burn
Speaker 1: the sauce and like you gotta go back and like
Speaker 1: take off, and you don't know whether start over and
Speaker 1: throw the batch out, and you get caught up, like
Speaker 1: I forget to put miss Garron because I've been doing
Speaker 1: other things and it takes too long, and then like
Speaker 1: I rush that and I never have ever gotten to
Speaker 1: the time where I would like be able to put
Speaker 1: lashes on. So the game starts moving fast when you're
Speaker 1: doing makeup, and I have a lot of respect because
Speaker 1: I could do it for like the podcast and it
Speaker 1: will take twenty minutes, but like an event for red
Speaker 1: carpet or even just to go out, I find it
Speaker 1: to be.
Speaker 3: Yeah. I think, I think, you know, makeup companies and
Speaker 3: technology have advanced in a way that make it really
Speaker 3: easy for consumer to just feel better, look better, do easy, breezy, beautiful,
Speaker 3: you know looks. Where it gets more complicated for a
Speaker 3: makeup artist is the venue, right. I mean, you've been
Speaker 3: on TV shows, you've been, you know, in different lighting
Speaker 3: setups and different you know, real eye eye to I,
Speaker 3: you know, in person versus on film and camera with
Speaker 3: you know, there's there's just there's levels.
Speaker 1: Well there are levels, and when you walk outside, it
Speaker 1: looks very different than when you're going to be on
Speaker 1: TV on HD than when you're on a red carpet.
Speaker 2: So, you know.
Speaker 1: And sometimes I'll do my own makeup and then I'll
Speaker 1: see a picture of myself, like just in Florida with
Speaker 1: Paul because I tried so hard and I look better
Speaker 1: with makeup. But it's like fun and now I learned,
Speaker 1: so I want to try and then I'll look like
Speaker 1: older and just like ashy or whatever. The powder powder
Speaker 1: is very tricky. I just find that makeup is much
Speaker 1: harder if you're not just doing daytime natural with SPF
Speaker 1: and a little rosy glow like it's it's really, it's really.
Speaker 2: It is art.
Speaker 3: It is an art.
Speaker 2: It is art.
Speaker 1: So I give you a lot of credit because I
Speaker 1: so when I used to when I started on TV,
Speaker 1: I you had no money, it was broke. So I
Speaker 1: used to go up to the makeup counter at Bloomingdale's
Speaker 1: and like just buy you know how much do I
Speaker 1: have to buy just for you to do my makeup?
Speaker 1: Like that was my thing. Every time I was on
Speaker 1: the house wived for the first couple of seasons. Every
Speaker 1: time I went somewhere not for the regular show, I
Speaker 1: just didn't do makeup. But if I went to like
Speaker 1: something that was out major, the reunion or something, I
Speaker 1: would just go to the counter. And I would book
Speaker 1: a morning show in Miami, some local show, and I
Speaker 1: I would just use whoever they gave me. And I
Speaker 1: never really looked at myself because I always assumed when
Speaker 1: I was younger, like anybody you use, it's gonna look
Speaker 1: good because you're getting your makeup professionally done. And that's like,
Speaker 1: that's like saying any restaurant I go to is gonna.
Speaker 2: Be good, exactly.
Speaker 1: And I was in Miami one time and I never
Speaker 1: looked at myself. I'm not vain. So I was in
Speaker 1: Miami one time and I did the girl just in
Speaker 1: my makeup, no problem. And I was at the pool
Speaker 1: later and the publicist that was with me was like,
Speaker 1: she's like, I don't know, you might want to like change,
Speaker 1: it's it's a lot. And I looked up and my
Speaker 1: eye had like purple triangles on it like a Nagel
Speaker 1: page was it was Miami makeup like with reckless abandon
Speaker 1: and no guidelines.
Speaker 2: And I rarely.
Speaker 1: Have a professional do it and have it be great
Speaker 1: like it's maybe and I mean like a there's.
Speaker 3: Also alignment, right, there's alignment. So that sounds like you
Speaker 3: were at the mercy of what someone else thought looked good. Right,
Speaker 3: So it's not only technical knowing where and when and
Speaker 3: how and what's appropriate for whatever setting you're in, But
Speaker 3: then what is that person's idea of beauty and are
Speaker 3: you aligned with that? You know? Do they think purple
Speaker 3: triangles on your eye is like the coolest schikhest thing,
Speaker 3: But that may not be who you are so well,
Speaker 3: But that's fine.
Speaker 2: That's interesting about alignment. But I also think.
Speaker 1: That it's about using the same written down recipe that
Speaker 1: you've printed out to cook that you now haven't like
Speaker 1: figured out with this person's wide jaw. People have to
Speaker 1: know their own things that work, like I know things
Speaker 1: that really have not worked. And I always ask different
Speaker 1: makeup artists, like one time I had a guy x
Speaker 1: off with tape like the ones on the eyeshut of
Speaker 1: how I should really stay away from n on the
Speaker 1: blush because I don't know, it's all just colors and
Speaker 1: and yeah, so anyway, I find it hard. So okay,
Speaker 1: so welcome to just be on in Fluenced. This is
Speaker 1: a podcast about this business that I totally accidentally walked into,
Speaker 1: not realizing what room I was walking into, not realizing
Speaker 1: the utter, clutter, lying, filtering, and confusion that I was
Speaker 1: walking into, the liberation of learning how to do your
Speaker 1: own makeup and knowing anything, the great credibility of many
Speaker 1: people in this space, like the good business that it is,
Speaker 1: despite it being so cutthroat and people making billions of dollars,
Speaker 1: like I found that versus other industries, the people are
Speaker 1: pretty fair like that you're working with. So I think
Speaker 1: that's something you should know because you're only in this
Speaker 1: one industry, I think. And I was watching a video
Speaker 1: and a person was talking about you, like doing a
Speaker 1: video about you, Like I didn't know that you were
Speaker 1: a person. You know, you're a sponge, a pink there's
Speaker 1: a pink sponge. It just invent God invented it. And
Speaker 1: so this one was talking about the inventor of the
Speaker 1: beauty blender, and I thought, oh, that's a good guest
Speaker 1: for just be influenced, because you've had such influence and
Speaker 1: you've been so copied. And now I read about you
Speaker 1: and found out that you are a makeup artist.
Speaker 2: That was like a big deal. And I read that
Speaker 2: you were using this.
Speaker 1: You cut your own sponge with rounded ends, which is
Speaker 1: not unlike spanks when she cut off the end of pantyhose.
Speaker 1: And you invented what you needed to do your craft
Speaker 1: and make and create an airbrush. Look, so that's where
Speaker 1: I'm coming in to you with this. And you did
Speaker 1: not sell it to another company. You own the company.
Speaker 3: I still own the company. And let me just say this, Bethany,
Speaker 3: it's so surreal for me to be sitting here talking
Speaker 3: to you because I look at you in the same
Speaker 3: way when I think of anything skinny freef you know,
Speaker 3: with the word skinny in front of it, I always
Speaker 3: think of Bethany Frankel because I do know that you
Speaker 3: created the low calorie margarita that we all want. We
Speaker 3: all don't want the high calorie, high sugar margarita, and
Speaker 3: you started it. And I always spelt aligned with you
Speaker 3: because I do recognize how many companies bars individuals have
Speaker 3: taken that term and really just genericized it, right like
Speaker 3: beauty gleunder. So I feel like there's a sisterhood here.
Speaker 1: I don't act fact you invented I invented something for
Speaker 1: the same reason. It's all a problem that was annoying
Speaker 1: me when I went out and dried drink. Yeah, so
Speaker 1: it is. There is an alignment here.
Speaker 3: And.
Speaker 1: What an amazing accomplishment for you to have invented like
Speaker 1: a star tool. And you know what, listen, Steve Jobs
Speaker 1: has been copied. Everyone's been copied like it's happened. It's
Speaker 1: a big girl panny time it happened.
Speaker 2: It happens.
Speaker 1: You're not going to be but I found the business
Speaker 1: of it and the patent, so they wouldn't give you
Speaker 1: a patent. You tried like you tried endlessly, right.
Speaker 3: Of course, of course, you know, And you know, people
Speaker 3: always are so amazed and feel like maybe I just
Speaker 3: wasn't you know, as busy business savvy as I should
Speaker 3: have been or something. But you know, it's a funny
Speaker 3: thing about patents. It's not easy to get a patent
Speaker 3: because at this point in our evolution as human beings,
Speaker 3: almost everything has been created. Like it's very hard. Yeah,
Speaker 3: it's very hard to get a patent. So yes, I
Speaker 3: tried for many years to get a patent for beauty blender.
Speaker 3: There were conflicts that kept coming up, and it really
Speaker 3: you know, there are general conflicts, and then it also
Speaker 3: depends on the person that is working at the patent office,
Speaker 3: the patent officer that's understanding your products. So I went
Speaker 3: through the process several times trying to get somebody to
Speaker 3: really understand that, yes, there is an air cleaner that
Speaker 3: has a phone egg shaped tip, but it's a very
Speaker 3: different industry, different different use type of product. And the
Speaker 3: funny thing about patents is you can keep applying every
Speaker 3: time you've been rejected, but every time you apply it
Speaker 3: costs more and more and more.
Speaker 2: And so if you were starting a business, Yeah, and.
Speaker 3: At some point I had to recognize my product was
Speaker 3: starting to be recognized amongst pros and it was starting
Speaker 3: to get some brand acknowledgment and brand equity in that way.
Speaker 3: So I figured, let me just lay my head low,
Speaker 3: let me just keep trying to distribute to the makeup
Speaker 3: artists that I know we're going to have the same
Speaker 3: challenges I had. Like you and your skinny company, you
Speaker 3: created it out of a need you wanted your own
Speaker 3: personal way to enjoy a drink and not have so
Speaker 3: many calories. Right, for me, it was the same. I
Speaker 3: was a makeup artist department heading a show, one of
Speaker 3: the first one shot in high definition, and it was
Speaker 3: an experiment and it worked for TV, and I knew
Speaker 3: they were going to be the makeup artists that were
Speaker 3: gonna appreciate this, you know, invention. But I never thought,
Speaker 3: you know, it would really I never really thought about
Speaker 3: it being a consumer product. And then what a start
Speaker 3: you have?
Speaker 2: What time?
Speaker 1: How much lead time did you have from these pink
Speaker 1: sponges being out in the streets before everybody was copying
Speaker 1: you like something else was on the market.
Speaker 3: Yeah, So I had a good couple of years, Bethany,
Speaker 3: which was very helpful because it was a very kind
Speaker 3: of like a cult product that only makeup artists would use.
Speaker 3: So you would see it, you know, backstage of fashion week,
Speaker 3: you would see it on makeup counters. You know, there
Speaker 3: was a lot of education that came along with it
Speaker 3: that was required to make the consumer understand and like, listen,
Speaker 3: you'll spend fifty bucks on a makeup brush, but you
Speaker 3: want this product to be disposable and free, because that's
Speaker 3: a way it's been marketed to you. Cosmetic companies would
Speaker 3: always put like a sponge applicator in a compact or
Speaker 3: if you even bought like a high end concealer or
Speaker 3: a high end uh yeah, you know foundation, then we
Speaker 3: give you a little sponge, but they never told you
Speaker 3: what to do with it. Yeah, to clean it, you
Speaker 3: know what it's for whatever. So it was a very
Speaker 3: known product, but it was also known to be disposable
Speaker 3: because there was a replenishment uh you know, philosophy with
Speaker 3: it for businesses.
Speaker 1: So I have an idea for you, and I think
Speaker 1: we should do a collab and I just thought of
Speaker 1: it right now, so we'll tell you after that.
Speaker 3: I'm doing it. Let's do it, okay. So wow.
Speaker 2: So so.
Speaker 1: The thing is that most so I'm on Beauty Talk,
Speaker 1: and everyone there like knows what they're doing and knows
Speaker 1: what they're talking about and speaks the same language. But
Speaker 1: I really speak the language of the woman who doesn't know.
Speaker 1: And I will tell you that I have a drawer
Speaker 1: full of sponges, and it's the same thing. The game
Speaker 1: starts moving too quickly, and I use my brush and
Speaker 1: then I sometimes forget how to use the sponges, and
Speaker 1: I don't always use it in the beginning, and I
Speaker 1: see some people using it for different things, and I
Speaker 1: like brushes too, And what I use the beauty blender
Speaker 1: for for me is what I use a kitchen sponge
Speaker 1: for cleaning up messes. Like today I put on the
Speaker 1: rare beauty blush, which I think is overrated because it's
Speaker 1: very influenced and it goes on with one dot and
Speaker 1: you look like a frickin clown. So that's where the
Speaker 1: beauty blender comes in because a brush isn't going to
Speaker 1: do that. You've got a beauty blender and like it
Speaker 1: makes it look normal.
Speaker 3: Rushys are like little brooms. Okay, they sweep product. I'm
Speaker 3: teaching you, Bethnany, because you are a self proclaimed novice
Speaker 3: right or amateur, So no, no rushes. Brushes are like
Speaker 3: little brooms. There's a learning curve. You have to learn
Speaker 3: how to hold the brush to feel comfortable. Then you
Speaker 3: have to learn how to blend with the brush, and
Speaker 3: then there's fibers that are like little broom sweeps, right,
Speaker 3: so you're kind of moving the product around on the
Speaker 3: surface of the skin. So there's a whole like learning
Speaker 3: curve there. The beauty of beauty blender is if you
Speaker 3: can bounce it on your face, it just applies and
Speaker 3: deposits and blends the makeup with each bounce now.
Speaker 2: And also pull when you kneed it off when you
Speaker 2: need it.
Speaker 3: It's an amazing finisher to that point, like after you're
Speaker 3: done with your makeup, take your damn beauty blinder and
Speaker 3: just kind of go all over your face and make
Speaker 3: sure everything is blended so you don't have any lines
Speaker 3: of demarcation, meaning makeup like make up that screens makeup
Speaker 3: is when you see the line of demarcation, so it
Speaker 3: just blends everything. It erases everything and looks okay. Makeup
Speaker 3: artistry is an art and people do different things with it.
Speaker 3: I can tell you the best way to use it,
Speaker 3: but at the end of the day, I know people
Speaker 3: are gonna do what they do well.
Speaker 1: I think for my people, you could travel and have
Speaker 1: only a sponge, a couple of sponges in a little
Speaker 1: travel thing that breathes, and not if to carry all
Speaker 1: the brushes like, you could get away with that, just
Speaker 1: like you could also get away with just your fingers.
Speaker 1: By the way, with many things but harder and I
Speaker 1: drink and pretty, I think that it's.
Speaker 3: Blatchie.
Speaker 2: Yeah.
Speaker 1: Like for the for the person who doesn't know how
Speaker 1: to use it that well, I think it's best. It's
Speaker 1: good good when you've screwed up or like or you
Speaker 1: want to Like you said, is that the best? If
Speaker 1: you if you had only if you had to say
Speaker 1: the best use for the beauty blender? What is it for?
Speaker 1: The number one best use for it?
Speaker 3: Uh, the number one best use for it is to
Speaker 3: get a professional looking makeup application the very first time
Speaker 3: you use it. With that, You know what I'm saying.
Speaker 1: Is it to put the foundation on or is it
Speaker 1: at the end to do the finishing you just said?
Speaker 2: Because for me it feels so that's that's really tough.
Speaker 3: Because it's a multitasker. It's good at both. It's it's
Speaker 3: good at putting it on, it's good at taking it off.
Speaker 3: It just depends on what your need is. You can
Speaker 3: go in and over apply makeup and put too much on.
Speaker 3: Like you said, the little dot was very concentrated pigment,
Speaker 3: and then you can use a beauty blender blend it
Speaker 3: around and then take it off. The thing about fingers
Speaker 3: is fingers leave streaks and fingerprints, and.
Speaker 2: I don't use fingers. I was just saying, like it's
Speaker 2: a tool, you know, and then.
Speaker 3: Brushes are strokes. So I will tell you that beauty
Speaker 3: blender takes the place of probably like four different brushes.
Speaker 3: You know, it can be your powder, it can be
Speaker 3: your foundation, it can be your concealer, it can be
Speaker 3: your blush, it could be your finisher. The thing it
Speaker 3: doesn't do it doesn't do your liner, it doesn't do
Speaker 3: your eyes. It's not going to do your brows. It's
Speaker 3: not going to do well. It can do your lips
Speaker 3: a little bit, but you know, there's limitations. I'm a
Speaker 3: makeup artist. I love brushes, but I see real value
Speaker 3: in minimizing the kind of products that I need to
Speaker 3: personally carry. I travel all over the place. I literally
Speaker 3: have like three brushes and two beauty blenders and that's
Speaker 3: all I need.
Speaker 1: And now, how often do you clean them? You please
Speaker 1: use a sponge today to do your makeup. My process
Speaker 1: would be the following I would go. I don't know,
Speaker 1: I wouldn't have the time today to do like the
Speaker 1: full clean, which I sometimes doing the microwave. I don't
Speaker 1: know if that's wrong, But with baking soda.
Speaker 2: I wanted to do.
Speaker 3: Carry you're a brave one. Okay.
Speaker 1: It becomes completely clean with my baking soda and like
Speaker 1: a little bit of vinegar and water like a dash,
Speaker 1: and it's water and you put it in hot and
Speaker 1: it becomes immaculate.
Speaker 2: My housekeeper taught me that, and I don't know where.
Speaker 1: She saw that, but it's under the sink squeezing and
Speaker 1: it never gets everything out, even with brush cleaner, so
Speaker 1: you have to clean it properly. But like, what do
Speaker 1: you suggest for cleaning every day? And how often and
Speaker 1: when you travel and that kind of stuff, like you
Speaker 1: bring one away, it's in your bag.
Speaker 3: This is my process, you know. And I and again
Speaker 3: I had to give up trying to control everybody because
Speaker 3: I know people do what they do right, So I
Speaker 3: can only tell you what works for me. So what
Speaker 3: I do and the way I invented it to be
Speaker 3: used is that you always use a beauty blender wet.
Speaker 3: You use a damp, so you don't use it dry.
Speaker 3: So I put it. I have these nests. I call
Speaker 3: them nests, little holders for your beauty blender. I put
Speaker 3: it on my bathroom sink next to my toothbrush. So
Speaker 3: when I brush my teeth in the morning, before I
Speaker 3: do my makeup, it's sitting there. I will get it wet,
Speaker 3: clean it two seconds before I'm gonna use it with
Speaker 3: the soap that's right there next to my toothpaste, and
Speaker 3: squeeze it out, how dry it and do my makeup.
Speaker 3: When I'm done, I sit it right there again. I
Speaker 3: don't touch it again until I brush my teeth again,
Speaker 3: or when I mean, I'll brush my teeth at night,
Speaker 3: but the next morning, when I brush my teeth, you know,
Speaker 3: then I wash it again. So it's just a reminder.
Speaker 3: It's like when you brush your teeth, clean your blender.
Speaker 2: And then so everything. When do you do the deep clean?
Speaker 3: Well, I do a deep clean when I need to.
Speaker 3: I mean, my makeup generally comes out. I have a
Speaker 3: technique of rolling the blender when I wash it too,
Speaker 3: between my hands like this, and that tends to somehow
Speaker 3: mush And I know that's a very scientific term, but
Speaker 3: it's like it spreads the soap around and allows everything
Speaker 3: to get everywhere and rents out.
Speaker 1: Okay, and then and then when do you how many
Speaker 1: uses until really somebody should get rid of it?
Speaker 3: I think it really depends on how much and how
Speaker 3: often that person wears makeup. Not you know, not everybody
Speaker 3: wears makeup every day. And then there's people like me
Speaker 3: who at the time when I was working as a
Speaker 3: makeup artist, I might use the same sponge ten times
Speaker 3: on the same person for continuity and different scenes or whatever,
Speaker 3: and be watching it ten times more. So it really
Speaker 3: just depends. I like I like to say, when your
Speaker 3: sponge starts to get a little more textured, when your
Speaker 3: beauty blender might start to rip or chere, because some
Speaker 3: people aren't always very you know, gentle with it. But
Speaker 3: I'm also coming out. I have a new invention that
Speaker 3: I'm coming out with that's going to make it really
Speaker 3: super practical and easy for everyone to wash not only
Speaker 3: their beauty blenders. But I have this other thing called
Speaker 3: power pocket puff that's really good. So that'll be that'll
Speaker 3: be a good, uh good way for for people to
Speaker 3: keep their tools clean.
Speaker 1: I think your cream bronzer is very nice, Like it's
Speaker 1: very like the ones that I've liked are Mario because
Speaker 1: it's creamy. I like Chanelle, like your cream bronzer is
Speaker 1: very it's very very nice. I have to say, it's creamy.
Speaker 3: It's I really appreciate that, and it's it has it's
Speaker 3: the first pH one and it's PhD. You know, it
Speaker 3: customizes to your own pH.
Speaker 2: I don't think it's very nice.
Speaker 3: It's very nice.
Speaker 2: It only comes with the highlighter or you have it alone.
Speaker 3: No, it only comes with the highlighter.
Speaker 2: Okay, got it? So what do you so? It's interesting?
Speaker 1: I often think I watch influencers talking about dupes and
Speaker 1: talking about Elf, which is the copy product of the
Speaker 1: Charlotte Tilbury, and then it's the spongies that I think
Speaker 1: Charlotte Tilbury invented. And you know, like in other worlds,
Speaker 1: if you walk outside and everybody thinks you have a
Speaker 1: fake bag, they're gonna like, you know, mock you or
Speaker 1: say it's so like and and Arimez would be very
Speaker 1: annoyed if I was like out talking about my I
Speaker 1: I have a relationship with them as I buy things there.
Speaker 1: If I were talking about my fake bag, they wouldn't
Speaker 1: want me to have the real bags. And it feels
Speaker 1: like certain people are paid by Charlotte Tilbury and then
Speaker 1: they're paid by Elf, and they talk about the Charlotte
Speaker 1: Tilbury one. And then there's the shape tape fate knockoff,
Speaker 1: and like everybody copies everybody and everybody's like okay with
Speaker 1: it in a way, and like it seems unethical. And
Speaker 1: I never use the word dupe like ever, because I
Speaker 1: don't like that word because it means like we're buying
Speaker 1: cheap shit knockoff, even if it's not. That's that's retraction.
Speaker 1: It's not cheap shit knockoff. I just want I don't
Speaker 1: know Charlotte Tilbury, and I think a lot of her
Speaker 1: stuff I don't like, like, but a lot of it
Speaker 1: I love. But I respect that she invented a lot
Speaker 1: of stuff, like she created a lot of stuff. And
Speaker 1: so it bothers me when everyone's out here just trying
Speaker 1: to get the cheapest thing to copy the person it.
Speaker 1: It's cringe to me. And no one really talks about that.
Speaker 2: Like in any other space.
Speaker 1: It's not like it's not elevated to be the knockoff
Speaker 1: person and everybody just wants And so I battle back
Speaker 1: and forth because sometimes there's something that I find that's
Speaker 1: inexpensive and I happen to like it better.
Speaker 2: Than the expensive thing.
Speaker 1: And I don't think that just because some company did
Speaker 1: a pink blush. It means they copy this other person.
Speaker 1: But like when it's the spongy thing, like that's a
Speaker 1: knock off. Didn't shut out till reinvent that.
Speaker 3: The pomp palm.
Speaker 2: Yeah, that little thing.
Speaker 3: Yeah, I don't know that she invented it, but she
Speaker 3: chose it to be the applicator for her highlighters and
Speaker 3: the different products that she uses them for and the
Speaker 3: two because the pomp Yeah, the success of her business
Speaker 3: made it, you know, linked with her, and you know
Speaker 3: that that happens too. You don't necessarily like in that case,
Speaker 3: I don't I know for a faction did not create
Speaker 3: that that pompom.
Speaker 2: I didn't create.
Speaker 3: The pomp pom applicator was actually in response to a
Speaker 3: beauty blender. So beauty Blender was the first.
Speaker 2: Rew I'm sick.
Speaker 1: Now, wait a minute, that pompomp Oh, it makes sense now.
Speaker 3: It was in response. But beauty Blender being the first
Speaker 3: rounded sponge applicator kind of opened the minds of a
Speaker 3: lot of product developers that actually were ethical. Okay, they
Speaker 3: didn't want to copy beauty Blender, but how do you
Speaker 3: take this concept and multiply it and you know, put
Speaker 3: it out in other application aspects of beauty because we
Speaker 3: were dealing completely with just complexion. So they took that
Speaker 3: idea and built a rounded, edgeless sponge applicator and stuck
Speaker 3: it on a tube where you could flow the product
Speaker 3: through the pomp pomp but still get that edgeless seem free,
Speaker 3: no line of demarcation application with your product. And I'm
Speaker 3: not saying I invented it, that's not it. It's the concept.
Speaker 3: The idea of seamless application was kind of.
Speaker 1: Amabeling with the sponge tip and interesting if.
Speaker 3: You if you look at historically the things that had
Speaker 3: been marketed before beauty Blender, none of them were doing it.
Speaker 1: That's fascinating and I don't think anyone knows that, which
Speaker 1: is amazing.
Speaker 3: Well, you kind of have to be the the annoyed
Speaker 3: inventor to pay attention.
Speaker 2: Okay, so how much of the business do you own?
Speaker 3: You like to say, I'm a hundred percent owner of
Speaker 3: beauty Blending. You own?
Speaker 1: So? Has it made you very very wealthy? Can I
Speaker 1: ask that I do?
Speaker 3: Okay? You know I but you know, full transparency, I'm
Speaker 3: a makeup artist, you know, learning to be a business person.
Speaker 3: You know, I've spent a lot of money. I've made
Speaker 3: a lot of money. I've made really good decisions. I've
Speaker 3: made bad decisions. You know, it's all a part of
Speaker 3: the stew or the fabric of where I am today.
Speaker 3: You know, I live a comfortable life. I feel very fortunate,
Speaker 3: very blessed. I don't take it for granted. I still
Speaker 3: own my business one hundred percent. I don't know if
Speaker 3: I'm smart or stupid.
Speaker 1: No, I know you've been offered to be bought, oh yeah,
Speaker 1: all the time. And what was the reason for not
Speaker 1: doing it? To have your first pile.
Speaker 3: I was making a lot of money. I mean, I
Speaker 3: didn't need an infusion.
Speaker 2: Of cash fair you know.
Speaker 3: And also what I didn't want was uh complication in
Speaker 3: the business. Because when you bring in an investor, as
Speaker 3: far as I know, and I talk to my friends
Speaker 3: about this that take money and have investors come in,
Speaker 3: you know, suddenly there's a whole group of people telling
Speaker 3: you what you need to be doing a master It's
Speaker 3: a complication. So, you know, I just feel like I
Speaker 3: had a vision for beauty Blender. I knew what I
Speaker 3: wanted to do, and so I didn't need anybody to
Speaker 3: help me with that vision. I needed experts and people
Speaker 3: to work with me to make those ideas and those
Speaker 3: dreams and things that I wanted to make happen. But
Speaker 3: that didn't necessarily mean I needed to sell my business
Speaker 3: to do it.
Speaker 1: I'm good friends of Mark Cuban who did say to me, like,
Speaker 1: what do you know, if you don't need the money,
Speaker 1: you don't take the money. So Mark Cuban would agree
Speaker 1: with you.
Speaker 3: I still feel today that, you know, beauty Blender uniquely
Speaker 3: positioned me to be able to take the opportunity to
Speaker 3: create complexion products that work perfectly with the perfect complexion tool.
Speaker 3: So so that's that's the path, Bethany, that's the path
Speaker 3: we take. And if I can, if I have a
Speaker 3: global business of selling you know, seventeen sponges a minute
Speaker 3: around the world, and if I can get one person
Speaker 3: to try my makeup, it's a success.
Speaker 1: Yes, And you are around the world the street credit ready,
Speaker 1: which I understand do. We have a lot of similarities.
Speaker 3: Not every product is a home run, but it's a
Speaker 3: supporting cast. So you build the portfolio, you take the
Speaker 3: chances on products that you believe in, and me having
Speaker 3: the background and expertise as a complexion expert in working
Speaker 3: with people of color and skins for over twenty years.
Speaker 3: Gives me the credibility to be able to make great formulations.
Speaker 3: So you know, the formulation stand the test of time.
Speaker 3: If you have the correct avenue to be able to
Speaker 3: market and distribute them so that you can tell your
Speaker 3: story and get the education out, the formula stands and.
Speaker 2: You have good relationship.
Speaker 3: The thing is, what I love about what you are
Speaker 3: doing is that you are level setting everything. So when
Speaker 3: you go to TJ Max, or you go to Sophora,
Speaker 3: or you go to Burgdors and you go buy these
Speaker 3: different products that come in different packages and different price ranges,
Speaker 3: and you're able to say, oh, this mass market is
Speaker 3: on the level of Burgdorf. I'm not gonna say brands
Speaker 3: or whatever, but you know that goes to show you
Speaker 3: now that formulation is no longer exclusive to the amount
Speaker 3: of money you charge for the product, right, so you
Speaker 3: have to have some other benefit. That's why makeup artists
Speaker 3: that start makeup brands a lot of times don't become
Speaker 3: successful because a blush is a blush is a blush,
Speaker 3: a lip is a lip is a lip who needs
Speaker 3: ten thousand eyeshadow palettes When you don't even go through
Speaker 3: one in your whole.
Speaker 1: Life exactly exactly, like it's exact you exactly is and
Speaker 1: it's exactly but it's but who needs to thousand pairs
Speaker 1: of shoes and we're having fun, So you have to
Speaker 1: just know where you stand in it, why you're doing it.
Speaker 3: Those are different segments of society, right. Some people are collectors,
Speaker 3: some people are realists, some people are economists, you know,
Speaker 3: and there's different people that have different tastes. What I
Speaker 3: hope I'm catering to is a person that understands that
Speaker 3: my products work together to give you, to your point
Speaker 3: a very simple and easy, corrective or beautiful kind of
Speaker 3: result to make you a better you. And yes, it
Speaker 3: is a very competitive category that I've entered, but I
Speaker 3: also feel confident that I have the expertise myself as
Speaker 3: an expert knowing formulation and knowing what.
Speaker 2: I do and the distribution and the relationships like you,
Speaker 2: like my friend Mario.
Speaker 3: You know, Mario and I are pretty close. But also
Speaker 3: you're as good as your team. I have a very
Speaker 3: talented team, which is why beauty Blender has remained the
Speaker 3: numbernumber one tool in the world and the original category
Speaker 3: creator product that allows me to have a voice and
Speaker 3: permission to go into this category.
Speaker 1: I root for the make the makeup artist brands, and
Speaker 1: I also root for the big brands only because I
Speaker 1: know that they've got the research and development money to spend,
Speaker 1: you know, to make to really make sure that Maris
Speaker 1: Scara is good. So I'm rooting for different people at
Speaker 1: the same time, I'm not. I'm not like rooting for
Speaker 1: you know, very rich celebrities to walk in and slap
Speaker 1: their name on and I don't. I think it's it's enough,
Speaker 1: it's enough, and I think people are gonna get caught
Speaker 1: and we've seen that, like it's the pyramid scam where
Speaker 1: you get at you want to get out the top,
Speaker 1: and some people are getting caught in the middle because
Speaker 1: everybody thinks they're a celebrity.
Speaker 2: They're going to just do a beauty brand.
Speaker 1: And I don't feel that there's I would feel like
Speaker 1: an impostor and like there's no room for me and
Speaker 1: nobody needs me in this space like as a camp
Speaker 1: well vault.
Speaker 3: But I will just say this about you. I think
Speaker 3: what you bring to the table is what people really want.
Speaker 3: So when I say things are cyclical, I mean just
Speaker 3: look We went from you know, magazine advertising being millions
Speaker 3: of dollars to have a page in Vogue right to
Speaker 3: advertise loreal Landcombe whatever it is, right and makeup art
Speaker 3: has died to do those campaigns, by the way, So
Speaker 3: I paid big attention to them because I did those.
Speaker 3: So you know, you go from spending tons of money
Speaker 3: in that kind of medium when magazines were the advertising
Speaker 3: you know, venue of choice, let's say, then you got
Speaker 3: away from it. Nobody believed in celebrities endorsing a brand
Speaker 3: anymore because they knew they were just getting paid. So
Speaker 3: that's when the influencer became popular. Then the influencers became
Speaker 3: paid and untrusted because the exact simmers knew that the
Speaker 3: influencers were getting paid.
Speaker 2: So what they don't really though, by the way, was
Speaker 2: it real?
Speaker 3: I mean no, no, no, no, hold on.
Speaker 2: We have to do that because that's what this podcast
Speaker 2: is about.
Speaker 1: When people are watching TikTok, they do not really realize
Speaker 1: that they are being sold and that people are filtered
Speaker 1: and that these are commercials. It is a twenty four
Speaker 1: hour a day commercial network. And that's why I walked
Speaker 1: into this space, and that's why I'm doing this because
Speaker 1: back in the old days, it was these messages were
Speaker 1: brought to you by and then it's the Super Bowl
Speaker 1: and you watch the commercial and you kind of still
Speaker 1: have an idea and you might be entertained during that commercial,
Speaker 1: but you still have an idea that you're being sold
Speaker 1: a car. And then it became integrations onto television shows
Speaker 1: where someone's holding something and there's a payment and they
Speaker 1: don't even have to really disclose that they're holding a
Speaker 1: Coca Cola. And now my moms do not realize how
Speaker 1: so they're starting to know. And that's why Misscaregate was
Speaker 1: so big, because that was the first time they were like,
Speaker 1: what the fuck, this is really a mascara commercial in
Speaker 1: a magazine that people have fake lashes.
Speaker 3: So there's an evolution within this category. Okay, we went
Speaker 3: from you know, paid advertising and magazines where celebrities were
Speaker 3: being used as the face of and we go to
Speaker 3: influencers where those influencers now are being rotated. We have
Speaker 3: the macro influencers and now we have the micro influencers.
Speaker 3: We have the ones that are well known and super
Speaker 3: well known. I think people know. I think there is
Speaker 3: a segment of society that actually understands these people are
Speaker 3: getting paid to sponsor a product. I believe on TikTok
Speaker 3: because it's one of the newer mediums, the newer platforms
Speaker 3: that people and because the demographic is younger too, I
Speaker 3: believe that there is a little bit of naivete there.
Speaker 3: They don't quite get it yet, but it is. It's
Speaker 3: a twenty four hour commercial. You're absolutely right. But what
Speaker 3: the ultimate question of why I think you're so valuable
Speaker 3: is because what you're doing and what people want is
Speaker 3: they just want authenticity. They want the truth, and what
Speaker 3: you do is you debunk it.
Speaker 1: Yeah, but it's not it's so hard. I was always
Speaker 1: gonna say you, so a couple of things, A couple, well,
Speaker 1: a couple, Yeah, they alienated so many people, and I
Speaker 1: don't care.
Speaker 2: So because it's true. No, they're not paying they're not
Speaker 2: paying me. So I mean, so a couple of things.
Speaker 1: One used to be that a celebrity would never stand
Speaker 1: at a party holding alcohol ever, publicist, put your drink
Speaker 1: down because it's addiction and all that stuff. They used
Speaker 1: to before Skinny Girl. For Skinny Girl, they wouldn't be photographed,
Speaker 1: they would never allow it in a photograph. So then
Speaker 1: my deal was so public because of Forbes. Then everybody
Speaker 1: jumped into the category Nick im Naj Polly d, George Clooney,
Speaker 1: Randy Gerber, Okay, ran into liquor. And it's the same
Speaker 1: thing because they want they saw the paycheck I've been.
Speaker 1: I've had justin. Timberlake's manager, I mean, I'm justin. Timberlake
Speaker 1: came in. Charlie Sheen's manager was like, he keeps saying
Speaker 1: to me, I want that skinny row money. Everyone's managers
Speaker 1: was saying, we want that skinny girl money. Okay, put
Speaker 1: that to the side. The avaline and the two girls
Speaker 1: with the wine. All of it is because the skinny girl.
Speaker 1: So I we're speaking the same language, right, same thing.
Speaker 2: Then I go into.
Speaker 1: But I go into Sephora. Okay, well I never go
Speaker 1: I don't like going in there because I don't It's
Speaker 1: just overpriced and I don't need anything in there and
Speaker 1: you can get it all and it's making me want
Speaker 1: new things and it's stupid to me. But anyway, so
Speaker 1: I go into Sephora and it's the Hunger Games. It
Speaker 1: is a zoo, and the girl says to me, we
Speaker 1: have never I've worked here for eight years the girl
Speaker 1: that I work with. It's never been like it is
Speaker 1: right now, she says, because of TikTok. It's never been
Speaker 1: like it's been right now. I've worked here for eight
Speaker 1: years of this company. Okay, Now, my daughter watches me,
Speaker 1: sees me. She's very smart whatever you know. She wants
Speaker 1: the Benetton, not the Essence tint that is better and
Speaker 1: more blendable and lighter and not such a clown face
Speaker 1: that I was even influenced. And I even get influenced
Speaker 1: by the Mere at Duxbury and the Michaela. And I
Speaker 1: know they're being paid, and I've used the product and
Speaker 1: I got it and I want it back. I want
Speaker 1: it back because I'm watching them. So there's no shot
Speaker 1: for these kids, because I am doing this, and I
Speaker 1: still believe them, but I don't believe them.
Speaker 2: But I know they're paid, but I still want it.
Speaker 2: And then and and my daughter.
Speaker 1: She doesn't want the beauty pie or the shark, the
Speaker 1: tarp shaped tape. What she wants to Charlotte Tilbury one.
Speaker 1: She wants the rare beauty one. She looks like a clown.
Speaker 1: She wants to contour. She doesn't even know what contouring
Speaker 1: is I'm like, do you know what contouring is? I
Speaker 1: don't know what am like, Brinn, you're thirteen, you don't
Speaker 1: need contour. So the influence is it's real, it's intense,
Speaker 1: it's I'm saying, it's not commercials. It's rabid, it's money.
Speaker 1: It's crazy. And that's why I walked in because I
Speaker 1: thought all my makeup that I've had the people gave
Speaker 1: me is shit.
Speaker 2: I need this thing. I need this glow. I am
Speaker 2: fifty two years old.
Speaker 1: I didn't know they were filtered. I didn't know that
Speaker 1: the people, the Meredith, the Michaela, I didn't know they
Speaker 1: were filtered.
Speaker 3: When I say everybody, I'm actually talking about like a
Speaker 3: segment of society like yourself, that knows they're being sold too,
Speaker 3: but wants it anyway. You know what I mean. Yes,
Speaker 3: So that's what I'm done.
Speaker 1: Rights as bag cannot possibly cost fifty thousand dollars.
Speaker 3: I say everybody knows, I mean a segment of people
Speaker 3: that understand that that's a paid person, and it's usually
Speaker 3: you know, like a Meredith or a Michaela, somebody that
Speaker 3: has some sort of character, beauty, personality, something that resonates
Speaker 3: with the consumer that attracts people that that they want
Speaker 3: to watch them. It's the price they want to watch them.
Speaker 1: You walk into Vegas, you're going to lose money, which
Speaker 1: is what's the fort is. It's Atlantic city, but it's
Speaker 1: the lights in the ye and everything.
Speaker 2: Yeah, you're one hundred percent right.
Speaker 1: And and I think that walking into this being a
Speaker 1: wealthy woman who has other businesses that is no in
Speaker 1: this space and doesn't need to be and would never
Speaker 1: screw up my whole apple cart for lying about a
Speaker 1: lip glass. But if a brand wants to use my content,
Speaker 1: they're going to pay me. And I won't say anything
Speaker 1: that I don't actually love because I don't need to.
Speaker 1: And we've proven that I've alienated so many brands from
Speaker 1: what I've said that I'm not looking for business. I mean,
Speaker 1: if I get it, fantastic, big brands have reached out
Speaker 1: to me, and if I love them, yeah, I would
Speaker 1: do something. But I think that walking in agnostic and
Speaker 1: a person who can afford to buy the drug store
Speaker 1: or the expensive it's been a unique position that I
Speaker 1: just wandered into. And I'm fascinated by your business and
Speaker 1: I'm fascinated by you, which is why you're the first
Speaker 1: person I've had on and I do think that no
Speaker 1: one can speak to the beauty industry like a makeup
Speaker 1: to a beauty product and what people need to wear
Speaker 1: over the day and all that like a makeup artist.
Speaker 1: So we shouldn't be investing as much in celebrity brands.
Speaker 1: In my personal opinion, is a.
Speaker 3: Makeup artist these days when you talk about quality products
Speaker 3: and why companies that are the bigger companies like fass Day, Latters,
Speaker 3: the Lorels, the LVMH, how they can they can you know,
Speaker 3: buy smaller brands, bring them under their umbrella, continue to
Speaker 3: keep hopefully the brand DNA going. But at the same
Speaker 3: time they they as you know, they buy products or
Speaker 3: brands rather in every demographic. So that's why now we
Speaker 3: have mass market products that have formulations like high end
Speaker 3: prestige products because the owners are going to the same places. Yeah,
Speaker 3: So I think one of the things about dupes and
Speaker 3: copycats is, you know, there's trade dress issues Like what
Speaker 3: I find egregious right now is you mentioned Elf, which
Speaker 3: actually I kind of respect Elf more than some of
Speaker 3: these other companies that are coming out because they created
Speaker 3: their own brand and then they just copied individual products
Speaker 3: and put it in their brand and they by the.
Speaker 1: Way, it's funny you say that, because I don't mind
Speaker 1: if someone gets inspired by something but does it in
Speaker 1: their own way. And that Elf thing that they did
Speaker 1: with that liquid, I'm having her on. I think that's
Speaker 1: another guest the ceo that elf halo, glow hilt filter
Speaker 1: or whatever it is to copy the Charlotte Tilbury thing.
Speaker 2: It's a bet.
Speaker 1: It's a great container and it's a great foot and
Speaker 1: it's like feels substantial and like it's exciting and so like, okay,
Speaker 1: you know, you can't hate the player hate the game.
Speaker 2: So I was, I agree with you. And everybody's good
Speaker 2: at something else, they're not good at eyeshadow.
Speaker 3: I read an article this last week in the trades. There's,
Speaker 3: you know, the demographic of like let's say millennials or
Speaker 3: gen z that don't really care if someone has infringed
Speaker 3: a trade dress issue.
Speaker 1: Like if I were a big brand I had any power,
Speaker 1: I wouldn't want to work with Mikayla if she's working
Speaker 1: with Charlotte Tilbury and then going to talk about the
Speaker 1: art shade tape in the exact same way, like that
Speaker 1: spongy thing, Like I would feel like, wait a minute,
Speaker 1: you're pitching the knockoffs. I'm giving you an air Mes
Speaker 1: deal and you're pitching air Mez knockoff. Like I'd be annoyed,
Speaker 1: Like you could talk about a different product but not
Speaker 1: that one, and there's no you know. But the biggest
Speaker 1: thing I want to say to you is that I
Speaker 1: watched Rihanna put do a touch up on stage, and
Speaker 1: I watch j Lo come in and she wants so
Speaker 1: badly to get that Rihanna money and that Kylie money,
Speaker 1: and they all are so hungry for that big beauty money.
Speaker 1: They have all run in and it's so obvious and
Speaker 1: the only one that's really been able to land it,
Speaker 1: you know, Kylie landed. It seems like they're having some struggle.
Speaker 1: I don't know if that's totally sustainable. And she has
Speaker 1: a different audience, and fenty has totally landed it, and
Speaker 1: Selena has has nailed it.
Speaker 2: They're gonna make real big money. I don't know how
Speaker 2: many more are gonna.
Speaker 1: Gaga is doing a decent job at it too, but
Speaker 1: I feel like hers is a slightly more authentic and
Speaker 1: I can't figure out why, and like people just running
Speaker 1: in for the money, but everybody's managers are telling them,
Speaker 1: go get that beauty money. Rihanna, We're gonna do the
Speaker 1: super Bowl only if you're allowed to take all your
Speaker 1: influencers on a trip. Get them tickets, because they're gonna
Speaker 1: sell us one hundred million dollars in beauty products after
Speaker 1: that weekend, and you're gonna touch yourself up on that
Speaker 1: stage even though you're eight months pregnant.
Speaker 2: We it's too bad.
Speaker 1: You're gonna print money and never have to work for
Speaker 1: the rest of your life and your kids, kids' kids' lives.
Speaker 1: Like that, I see it, and that people don't see that.
Speaker 1: People do not see They just don't make that connection
Speaker 1: and they don't make it.
Speaker 3: They don't look at it from that back door of business,
Speaker 3: you know. They look at forward fasing, you know, it's
Speaker 3: so cool.
Speaker 1: No, and they also TikTok and social media doesn't look
Speaker 1: at We don't like mascarrogate and that she wore fake
Speaker 1: lashes and so, but what we're gonna do is non
Speaker 1: stop talk about it and get them fifty five million
Speaker 1: views and make them more money. Like they think they're
Speaker 1: talking negatively about something that's making them more money.
Speaker 2: They think they talk about it.
Speaker 3: Oh Hollywood added, Yes, good press, bad press accomplishes the
Speaker 3: same thing. Awareness is awareness is awareness.
Speaker 2: In this space, it does.
Speaker 1: They could talk bad about a Tart Influencia trip, and
Speaker 1: they're going to buy the Tart stuff.
Speaker 2: So I'm going to have some.
Speaker 1: I'll probably have someone on from Tart and all these brands,
Speaker 1: and I think this is going to be a good conversation.
Speaker 1: I really do like this was a very good conversation.
Speaker 1: Like I realized, there's a lot to talk about here
Speaker 1: that's relatable to everyone, from business to just the you know,
Speaker 1: a woman putting her makeup on.
Speaker 3: Yeah, I would love to talk to you. I find
Speaker 3: you so smart, Bethany. I watched you. I watched you
Speaker 3: for many years, and I'm very admirable about the humanitarian
Speaker 3: stuff that you do. Thank you, it's awesome. Thank you.
Speaker 3: Well you've used your voice to help people, which I
Speaker 3: really appreciate.
Speaker 1: Well, just know that I'm by no means an expert,
Speaker 1: and you are an expert, and you have created something
Speaker 1: that change in industry. And I don't know anything about
Speaker 1: the trades, and I don't know anything about who owns
Speaker 1: what com And like someone said on a TikTok that
Speaker 1: land home owns NIX and someone's or in my comments
Speaker 1: because I worked with one of them and the other
Speaker 1: and they were like, oh, I guess because I really
Speaker 1: don't know like insider stuff, and I don't want to
Speaker 1: because then I would be like inside, I like being
Speaker 1: out here kind of just only talking about what I observe,
Speaker 1: if that makes any sense, Like this is all just
Speaker 1: stuff that I'm telling you that I've learned from observing.
Speaker 2: I don't know the inside baseball about any of this.
Speaker 3: Yeah, but your intuition is spot on.
Speaker 1: You think I know a decent amount about what I'm
Speaker 1: talking about, like with all this time.
Speaker 3: I mean, if you haven't learned, if you have avoided
Speaker 3: learning and you still profess the things you profess, I
Speaker 3: would say, yes, your intuition is very good.
Speaker 1: Great because I respect you and your art a lot,
Speaker 1: and your business also. So you are like you know,
Speaker 1: you are smart, you are kind, you own one hundred percent,
Speaker 1: and you invented it. So you're probably a triple threat.
Speaker 1: So it's exciting to watch what you do next.
Speaker 2: You know, honestly, it's really really really moved to.
Speaker 3: An island and live in a hut somewhere probably.
Speaker 2: But you won't need any makeup.
Speaker 1: You can make a mattress out of your sponges, you
Speaker 1: won't need any makeup. Amazing, Well, I appreciate the like, amazing, heated,
Speaker 1: awesome conversation. I got so excited. It's like no one
Speaker 1: to talk. I have no one to talk about this.
Speaker 1: That's why I needed to do this podcast. And I
Speaker 1: was like talking. I was like really exasperated, excited because
Speaker 1: I don't have anyone to talk about this because my
Speaker 1: friends don't even know what the hell I'm talking about,
Speaker 1: and like I'm in this this world of social media
Speaker 1: is it's like a planet that and then beauty in
Speaker 1: that planet. It's like a little a little town in
Speaker 1: that planet. So no one knows what I'm talking about.
Speaker 3: Yeah, it's a it's a it's a very powerful little planet,
Speaker 3: totally very influenced. So you know what though, too, I
Speaker 3: have to just tell you, I was last night. I
Speaker 3: had a crazy day yesterday, and so I knew we
Speaker 3: were going to talk today. So I wanted to listen
Speaker 3: to your podcast, just like the last couple ones, Like
Speaker 3: I listened to you yet your podcast before. But honestly,
Speaker 3: I don't have a lot of time, right, so I
Speaker 3: was like, let me, let me, let me just like
Speaker 3: I really I want to be prepared for her. I
Speaker 3: like her so much. And I have to say, you
Speaker 3: were cracking me the fuck up with grins, sports adventures
Speaker 3: and motherhood because I have two kids that played sports
Speaker 3: and you're you're so sput on with the fucking snacks
Speaker 3: and the parents and the like I'm not good enough
Speaker 3: and trying to like do things in the summer.
Speaker 2: I had to catch up. Yeah, I'm catching up now. Yeah. No,
Speaker 2: it's a ship show and I have one. You were amazing.
Speaker 2: We now know each other.
Speaker 1: Keep in touch with me if you want to talk
Speaker 1: about anything. I'm here and I'm fascinated and listen.
Speaker 3: I'm I'm open to collaborations right now. It's one of
Speaker 3: our initiatives for twenty three twenty four. Okay, you know,
Speaker 3: if you're serious about it, I mean I can we
Speaker 3: can talk and not talk about that too.
Speaker 2: Awesome. Nice to talk to you. Thank you so much.
Speaker 2: This is a great launch for this show. Amazing.
Speaker 3: Thank you so much. It was so great to meet you,
Speaker 3: and I'm so honored to be your first guest.
Speaker 2: I'm honored to It's perfect. You blend in perfectly.
Speaker 3: Thanks.
Speaker 2: This is a good podcast. I'm so excited. She was amazing,
Speaker 2: and like I thought, I don't know what I thought
Speaker 2: I was gonna talk about.
Speaker 1: I thought it was gonna be like a short This
Speaker 1: is like a second podcast to another podcast. So I
Speaker 1: thought that was gonna be like just like a short
Speaker 1: thing to have somebody to talk about in this podcast.
Speaker 1: Because I'm talking about.
Speaker 2: That was amazing. This could be a good podcast. Like
Speaker 2: that was an.
Speaker 1: Interesting, fiery, passionate conversation with the woman who invented the
Speaker 1: beauty blender, like she's a legit, unfluenced beauty guest.
Speaker 2: I feel so major right now. I'm excited