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Speaker 1: One of the must have items in all our makeup

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Speaker 1: bags is a beauty blender. What did we do before

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Speaker 1: beauty blenders? This woman created a category, invented a tool

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Speaker 1: that is used everywhere. She's a boss. She owns one

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Speaker 1: hundred percent of her company. The founder, CEO, and creator

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Speaker 1: of the beauty blender joins me today on Influenced. Let's

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Speaker 1: get into it. First of all, I just want to

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Speaker 1: say something because we're for a couple of things. One,

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Speaker 1: you're my first guest on this podcast, and I am

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Speaker 1: going to tell you the story of why I did

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Speaker 1: it because it pertains to you and your business. So

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Speaker 1: as someone who invented the skinny girl, I invented the

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Speaker 1: skinny margarita, Like as a concept in the world, I

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Speaker 1: called it skinny girl. But I invented the skinny margarita.

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Speaker 1: And obviously it's been copied ad nauseum in every bar in.

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Speaker 2: The world all over the world.

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Speaker 1: Do they say skinny margarita like I had been talking about,

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Speaker 1: like I sort of de influenced, I'm like, this is garbage,

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Speaker 1: this is shit. Like I'm sure you've heard about like

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Speaker 1: the way that I'll talk about some things, not everything,

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Speaker 1: but like if it's really a Gucci one hundred and

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Speaker 1: seventy five dollars palette that looks like Claire's chicklets. Like

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Speaker 1: I'm gonna say in a diaper pouch. I'm gonna say it.

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Speaker 1: So this girl, like I saw this girl being like, Hi, deinfluence.

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Speaker 2: Podcasts or something like.

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Speaker 1: I don't remember what it was, but I saw somebody

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Speaker 1: was doing a podcast about not de influencing. And it

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Speaker 1: was annoying because I kind of started this on TikTok.

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Speaker 2: I mean, other people have been doing it on YouTube.

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Speaker 2: I didn't invent it.

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Speaker 1: But in a loud kind of way, in the modern

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Speaker 1: kind of way post Mascara Gate, which I've talked about

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Speaker 1: on here, and I was like, how am I not

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Speaker 1: doing this? Like, how am I not doing this? Bas

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Speaker 1: So I decided and literally called my producers and like,

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Speaker 1: we need to do a de influencing podcast. And then

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Speaker 1: I was like, I should have people in the beauty industry,

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Speaker 1: and I'm thinking of that right now because you invented

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Speaker 1: something that is so copied and it's so annoying. It

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Speaker 1: must be so annoying.

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Speaker 2: That's my story. So that's why I like it.

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Speaker 3: I mean, I see you like I and I think

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Speaker 3: you see me too, and I appreciate that. And yes,

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Speaker 3: it's fucking annoying.

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Speaker 2: It's fucking annoying.

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Speaker 1: And most people think of that a beauty blender is

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Speaker 1: like saying a band aid, which is an adhesive bandage,

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Speaker 1: and so they're calling everything a beauty blender. And I

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Speaker 1: just know what it's like to be a female entrepreneur

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Speaker 1: having invented something, and so I can imagine that that

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Speaker 1: is annoying.

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Speaker 2: So we'll get into that.

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Speaker 1: I just have to say that as a baseline, and

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Speaker 1: I was like, when I think of the beauty blender,

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Speaker 1: I don't it's a it's an item. And I remember

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Speaker 1: like it coming into the world, and I definitely learned

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Speaker 1: how to do my makeup barely in the last year,

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Speaker 1: so I wasn't the customer for it.

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Speaker 3: By the way, you do it very well, I have

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Speaker 3: to say.

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Speaker 2: It's I did, okay, you do.

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Speaker 3: You're amazing. I watch your I watch your deinfluencing videos Instagram.

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Speaker 3: I'm a fan.

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Speaker 2: I can't. I'll tell you.

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Speaker 1: The thing is, well, I know you're a makeup artist,

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Speaker 1: and we're gonna get into introducing you and all that,

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Speaker 1: but sometimes I get into like the main act before

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Speaker 1: the four play.

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Speaker 2: The thing is that.

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Speaker 1: I have a lot of respect for what you do,

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Speaker 1: and I don't say that to so many people, Like

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Speaker 1: I honestly see how it's hard what you do, Like

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Speaker 1: it's hard to do makeup because I'm okay like doing

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Speaker 1: it like this for today. And the thing I realized

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Speaker 1: is that, particularly with the eyeshadow, which is to me,

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Speaker 1: the most confusing and the most overmarketed, because there are

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Speaker 1: ten thousand colors and they all look good, you need

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Speaker 1: one blush palette and you could never need another. You

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Speaker 1: could do that for every eye shadow of your whole life,

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Speaker 1: so you're sort of just doing it to do it.

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Speaker 1: It's like I could buy Basil, I could buy Cilantro,

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Speaker 1: I could buy part Dale Tarragon, like throw it in

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Speaker 1: the goddamn chicken.

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Speaker 2: It's all gonna work.

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Speaker 1: So with the eyeshadow, I realize it doesn't really matter,

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Speaker 1: like you could kind of you could use wrong tones

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Speaker 1: like not warm or not cool.

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Speaker 2: You should learn that.

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Speaker 1: But I've realized, like you could play around and you

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Speaker 1: don't have to follow like the darker crease, so you

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Speaker 1: don't have to follow all the rules. But it is

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Speaker 1: hard because the game starts moving fast when you have

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Speaker 1: to get ready in like an hour for something because

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Speaker 1: you learned some of the steps and there are so

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Speaker 1: many things for each step and you really just don't

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Speaker 1: know which step you should take, and sometimes you burn

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Speaker 1: the sauce and like you gotta go back and like

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Speaker 1: take off, and you don't know whether start over and

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Speaker 1: throw the batch out, and you get caught up, like

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Speaker 1: I forget to put miss Garron because I've been doing

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Speaker 1: other things and it takes too long, and then like

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Speaker 1: I rush that and I never have ever gotten to

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Speaker 1: the time where I would like be able to put

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Speaker 1: lashes on. So the game starts moving fast when you're

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Speaker 1: doing makeup, and I have a lot of respect because

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Speaker 1: I could do it for like the podcast and it

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Speaker 1: will take twenty minutes, but like an event for red

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Speaker 1: carpet or even just to go out, I find it

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Speaker 1: to be.

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Speaker 3: Yeah. I think, I think, you know, makeup companies and

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Speaker 3: technology have advanced in a way that make it really

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Speaker 3: easy for consumer to just feel better, look better, do easy, breezy, beautiful,

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Speaker 3: you know looks. Where it gets more complicated for a

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Speaker 3: makeup artist is the venue, right. I mean, you've been

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Speaker 3: on TV shows, you've been, you know, in different lighting

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Speaker 3: setups and different you know, real eye eye to I,

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Speaker 3: you know, in person versus on film and camera with

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Speaker 3: you know, there's there's just there's levels.

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Speaker 1: Well there are levels, and when you walk outside, it

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Speaker 1: looks very different than when you're going to be on

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Speaker 1: TV on HD than when you're on a red carpet.

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Speaker 2: So, you know.

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Speaker 1: And sometimes I'll do my own makeup and then I'll

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Speaker 1: see a picture of myself, like just in Florida with

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Speaker 1: Paul because I tried so hard and I look better

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Speaker 1: with makeup. But it's like fun and now I learned,

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Speaker 1: so I want to try and then I'll look like

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Speaker 1: older and just like ashy or whatever. The powder powder

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Speaker 1: is very tricky. I just find that makeup is much

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Speaker 1: harder if you're not just doing daytime natural with SPF

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Speaker 1: and a little rosy glow like it's it's really, it's really.

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Speaker 2: It is art.

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Speaker 3: It is an art.

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Speaker 2: It is art.

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Speaker 1: So I give you a lot of credit because I

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Speaker 1: so when I used to when I started on TV,

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Speaker 1: I you had no money, it was broke. So I

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Speaker 1: used to go up to the makeup counter at Bloomingdale's

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Speaker 1: and like just buy you know how much do I

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Speaker 1: have to buy just for you to do my makeup?

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Speaker 1: Like that was my thing. Every time I was on

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Speaker 1: the house wived for the first couple of seasons. Every

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Speaker 1: time I went somewhere not for the regular show, I

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Speaker 1: just didn't do makeup. But if I went to like

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Speaker 1: something that was out major, the reunion or something, I

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Speaker 1: would just go to the counter. And I would book

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Speaker 1: a morning show in Miami, some local show, and I

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Speaker 1: I would just use whoever they gave me. And I

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Speaker 1: never really looked at myself because I always assumed when

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Speaker 1: I was younger, like anybody you use, it's gonna look

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Speaker 1: good because you're getting your makeup professionally done. And that's like,

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Speaker 1: that's like saying any restaurant I go to is gonna.

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Speaker 2: Be good, exactly.

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Speaker 1: And I was in Miami one time and I never

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Speaker 1: looked at myself. I'm not vain. So I was in

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Speaker 1: Miami one time and I did the girl just in

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Speaker 1: my makeup, no problem. And I was at the pool

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Speaker 1: later and the publicist that was with me was like,

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Speaker 1: she's like, I don't know, you might want to like change,

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Speaker 1: it's it's a lot. And I looked up and my

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Speaker 1: eye had like purple triangles on it like a Nagel

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Speaker 1: page was it was Miami makeup like with reckless abandon

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Speaker 1: and no guidelines.

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Speaker 2: And I rarely.

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Speaker 1: Have a professional do it and have it be great

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Speaker 1: like it's maybe and I mean like a there's.

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Speaker 3: Also alignment, right, there's alignment. So that sounds like you

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Speaker 3: were at the mercy of what someone else thought looked good. Right,

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Speaker 3: So it's not only technical knowing where and when and

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Speaker 3: how and what's appropriate for whatever setting you're in, But

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Speaker 3: then what is that person's idea of beauty and are

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Speaker 3: you aligned with that? You know? Do they think purple

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Speaker 3: triangles on your eye is like the coolest schikhest thing,

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Speaker 3: But that may not be who you are so well,

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Speaker 3: But that's fine.

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Speaker 2: That's interesting about alignment. But I also think.

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Speaker 1: That it's about using the same written down recipe that

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Speaker 1: you've printed out to cook that you now haven't like

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Speaker 1: figured out with this person's wide jaw. People have to

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Speaker 1: know their own things that work, like I know things

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Speaker 1: that really have not worked. And I always ask different

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Speaker 1: makeup artists, like one time I had a guy x

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Speaker 1: off with tape like the ones on the eyeshut of

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Speaker 1: how I should really stay away from n on the

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Speaker 1: blush because I don't know, it's all just colors and

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Speaker 1: and yeah, so anyway, I find it hard. So okay,

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Speaker 1: so welcome to just be on in Fluenced. This is

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Speaker 1: a podcast about this business that I totally accidentally walked into,

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Speaker 1: not realizing what room I was walking into, not realizing

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Speaker 1: the utter, clutter, lying, filtering, and confusion that I was

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Speaker 1: walking into, the liberation of learning how to do your

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Speaker 1: own makeup and knowing anything, the great credibility of many

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Speaker 1: people in this space, like the good business that it is,

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Speaker 1: despite it being so cutthroat and people making billions of dollars,

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Speaker 1: like I found that versus other industries, the people are

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Speaker 1: pretty fair like that you're working with. So I think

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Speaker 1: that's something you should know because you're only in this

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Speaker 1: one industry, I think. And I was watching a video

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Speaker 1: and a person was talking about you, like doing a

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Speaker 1: video about you, Like I didn't know that you were

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Speaker 1: a person. You know, you're a sponge, a pink there's

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Speaker 1: a pink sponge. It just invent God invented it. And

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Speaker 1: so this one was talking about the inventor of the

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Speaker 1: beauty blender, and I thought, oh, that's a good guest

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Speaker 1: for just be influenced, because you've had such influence and

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Speaker 1: you've been so copied. And now I read about you

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Speaker 1: and found out that you are a makeup artist.

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Speaker 2: That was like a big deal. And I read that

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Speaker 2: you were using this.

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Speaker 1: You cut your own sponge with rounded ends, which is

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Speaker 1: not unlike spanks when she cut off the end of pantyhose.

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Speaker 1: And you invented what you needed to do your craft

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Speaker 1: and make and create an airbrush. Look, so that's where

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Speaker 1: I'm coming in to you with this. And you did

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Speaker 1: not sell it to another company. You own the company.

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Speaker 3: I still own the company. And let me just say this, Bethany,

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Speaker 3: it's so surreal for me to be sitting here talking

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Speaker 3: to you because I look at you in the same

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Speaker 3: way when I think of anything skinny freef you know,

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Speaker 3: with the word skinny in front of it, I always

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Speaker 3: think of Bethany Frankel because I do know that you

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Speaker 3: created the low calorie margarita that we all want. We

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Speaker 3: all don't want the high calorie, high sugar margarita, and

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Speaker 3: you started it. And I always spelt aligned with you

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Speaker 3: because I do recognize how many companies bars individuals have

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Speaker 3: taken that term and really just genericized it, right like

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Speaker 3: beauty gleunder. So I feel like there's a sisterhood here.

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Speaker 1: I don't act fact you invented I invented something for

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Speaker 1: the same reason. It's all a problem that was annoying

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Speaker 1: me when I went out and dried drink. Yeah, so

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Speaker 1: it is. There is an alignment here.

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Speaker 3: And.

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Speaker 1: What an amazing accomplishment for you to have invented like

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Speaker 1: a star tool. And you know what, listen, Steve Jobs

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Speaker 1: has been copied. Everyone's been copied like it's happened. It's

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Speaker 1: a big girl panny time it happened.

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Speaker 2: It happens.

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Speaker 1: You're not going to be but I found the business

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Speaker 1: of it and the patent, so they wouldn't give you

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Speaker 1: a patent. You tried like you tried endlessly, right.

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Speaker 3: Of course, of course, you know, And you know, people

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Speaker 3: always are so amazed and feel like maybe I just

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Speaker 3: wasn't you know, as busy business savvy as I should

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Speaker 3: have been or something. But you know, it's a funny

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Speaker 3: thing about patents. It's not easy to get a patent

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Speaker 3: because at this point in our evolution as human beings,

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Speaker 3: almost everything has been created. Like it's very hard. Yeah,

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Speaker 3: it's very hard to get a patent. So yes, I

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Speaker 3: tried for many years to get a patent for beauty blender.

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Speaker 3: There were conflicts that kept coming up, and it really

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Speaker 3: you know, there are general conflicts, and then it also

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Speaker 3: depends on the person that is working at the patent office,

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Speaker 3: the patent officer that's understanding your products. So I went

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Speaker 3: through the process several times trying to get somebody to

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Speaker 3: really understand that, yes, there is an air cleaner that

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Speaker 3: has a phone egg shaped tip, but it's a very

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Speaker 3: different industry, different different use type of product. And the

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Speaker 3: funny thing about patents is you can keep applying every

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Speaker 3: time you've been rejected, but every time you apply it

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Speaker 3: costs more and more and more.

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Speaker 2: And so if you were starting a business, Yeah, and.

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Speaker 3: At some point I had to recognize my product was

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Speaker 3: starting to be recognized amongst pros and it was starting

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Speaker 3: to get some brand acknowledgment and brand equity in that way.

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Speaker 3: So I figured, let me just lay my head low,

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Speaker 3: let me just keep trying to distribute to the makeup

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Speaker 3: artists that I know we're going to have the same

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Speaker 3: challenges I had. Like you and your skinny company, you

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Speaker 3: created it out of a need you wanted your own

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Speaker 3: personal way to enjoy a drink and not have so

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Speaker 3: many calories. Right, for me, it was the same. I

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Speaker 3: was a makeup artist department heading a show, one of

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Speaker 3: the first one shot in high definition, and it was

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Speaker 3: an experiment and it worked for TV, and I knew

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Speaker 3: they were going to be the makeup artists that were

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Speaker 3: gonna appreciate this, you know, invention. But I never thought,

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Speaker 3: you know, it would really I never really thought about

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Speaker 3: it being a consumer product. And then what a start

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Speaker 3: you have?

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Speaker 2: What time?

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Speaker 1: How much lead time did you have from these pink

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Speaker 1: sponges being out in the streets before everybody was copying

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Speaker 1: you like something else was on the market.

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Speaker 3: Yeah, So I had a good couple of years, Bethany,

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Speaker 3: which was very helpful because it was a very kind

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Speaker 3: of like a cult product that only makeup artists would use.

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Speaker 3: So you would see it, you know, backstage of fashion week,

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Speaker 3: you would see it on makeup counters. You know, there

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Speaker 3: was a lot of education that came along with it

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Speaker 3: that was required to make the consumer understand and like, listen,

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Speaker 3: you'll spend fifty bucks on a makeup brush, but you

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Speaker 3: want this product to be disposable and free, because that's

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Speaker 3: a way it's been marketed to you. Cosmetic companies would

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Speaker 3: always put like a sponge applicator in a compact or

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Speaker 3: if you even bought like a high end concealer or

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Speaker 3: a high end uh yeah, you know foundation, then we

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Speaker 3: give you a little sponge, but they never told you

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Speaker 3: what to do with it. Yeah, to clean it, you

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Speaker 3: know what it's for whatever. So it was a very

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Speaker 3: known product, but it was also known to be disposable

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Speaker 3: because there was a replenishment uh you know, philosophy with

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Speaker 3: it for businesses.

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Speaker 1: So I have an idea for you, and I think

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Speaker 1: we should do a collab and I just thought of

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Speaker 1: it right now, so we'll tell you after that.

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Speaker 3: I'm doing it. Let's do it, okay. So wow.

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Speaker 2: So so.

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Speaker 1: The thing is that most so I'm on Beauty Talk,

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Speaker 1: and everyone there like knows what they're doing and knows

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Speaker 1: what they're talking about and speaks the same language. But

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Speaker 1: I really speak the language of the woman who doesn't know.

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Speaker 1: And I will tell you that I have a drawer

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Speaker 1: full of sponges, and it's the same thing. The game

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Speaker 1: starts moving too quickly, and I use my brush and

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Speaker 1: then I sometimes forget how to use the sponges, and

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Speaker 1: I don't always use it in the beginning, and I

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Speaker 1: see some people using it for different things, and I

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Speaker 1: like brushes too, And what I use the beauty blender

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Speaker 1: for for me is what I use a kitchen sponge

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Speaker 1: for cleaning up messes. Like today I put on the

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Speaker 1: rare beauty blush, which I think is overrated because it's

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Speaker 1: very influenced and it goes on with one dot and

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Speaker 1: you look like a frickin clown. So that's where the

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Speaker 1: beauty blender comes in because a brush isn't going to

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Speaker 1: do that. You've got a beauty blender and like it

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Speaker 1: makes it look normal.

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Speaker 3: Rushys are like little brooms. Okay, they sweep product. I'm

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Speaker 3: teaching you, Bethnany, because you are a self proclaimed novice

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Speaker 3: right or amateur, So no, no rushes. Brushes are like

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Speaker 3: little brooms. There's a learning curve. You have to learn

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Speaker 3: how to hold the brush to feel comfortable. Then you

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Speaker 3: have to learn how to blend with the brush, and

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Speaker 3: then there's fibers that are like little broom sweeps, right,

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Speaker 3: so you're kind of moving the product around on the

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Speaker 3: surface of the skin. So there's a whole like learning

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Speaker 3: curve there. The beauty of beauty blender is if you

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Speaker 3: can bounce it on your face, it just applies and

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Speaker 3: deposits and blends the makeup with each bounce now.

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Speaker 2: And also pull when you kneed it off when you

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Speaker 2: need it.

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Speaker 3: It's an amazing finisher to that point, like after you're

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Speaker 3: done with your makeup, take your damn beauty blinder and

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Speaker 3: just kind of go all over your face and make

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Speaker 3: sure everything is blended so you don't have any lines

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Speaker 3: of demarcation, meaning makeup like make up that screens makeup

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Speaker 3: is when you see the line of demarcation, so it

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Speaker 3: just blends everything. It erases everything and looks okay. Makeup

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Speaker 3: artistry is an art and people do different things with it.

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Speaker 3: I can tell you the best way to use it,

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Speaker 3: but at the end of the day, I know people

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Speaker 3: are gonna do what they do well.

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Speaker 1: I think for my people, you could travel and have

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Speaker 1: only a sponge, a couple of sponges in a little

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Speaker 1: travel thing that breathes, and not if to carry all

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Speaker 1: the brushes like, you could get away with that, just

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Speaker 1: like you could also get away with just your fingers.

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Speaker 1: By the way, with many things but harder and I

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Speaker 1: drink and pretty, I think that it's.

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Speaker 3: Blatchie.

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Speaker 2: Yeah.

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Speaker 1: Like for the for the person who doesn't know how

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Speaker 1: to use it that well, I think it's best. It's

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Speaker 1: good good when you've screwed up or like or you

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Speaker 1: want to Like you said, is that the best? If

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Speaker 1: you if you had only if you had to say

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Speaker 1: the best use for the beauty blender? What is it for?

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Speaker 1: The number one best use for it?

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Speaker 3: Uh, the number one best use for it is to

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Speaker 3: get a professional looking makeup application the very first time

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Speaker 3: you use it. With that, You know what I'm saying.

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Speaker 1: Is it to put the foundation on or is it

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Speaker 1: at the end to do the finishing you just said?

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Speaker 2: Because for me it feels so that's that's really tough.

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Speaker 3: Because it's a multitasker. It's good at both. It's it's

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Speaker 3: good at putting it on, it's good at taking it off.

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Speaker 3: It just depends on what your need is. You can

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Speaker 3: go in and over apply makeup and put too much on.

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Speaker 3: Like you said, the little dot was very concentrated pigment,

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Speaker 3: and then you can use a beauty blender blend it

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Speaker 3: around and then take it off. The thing about fingers

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Speaker 3: is fingers leave streaks and fingerprints, and.

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Speaker 2: I don't use fingers. I was just saying, like it's

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Speaker 2: a tool, you know, and then.

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Speaker 3: Brushes are strokes. So I will tell you that beauty

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Speaker 3: blender takes the place of probably like four different brushes.

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Speaker 3: You know, it can be your powder, it can be

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Speaker 3: your foundation, it can be your concealer, it can be

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Speaker 3: your blush, it could be your finisher. The thing it

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Speaker 3: doesn't do it doesn't do your liner, it doesn't do

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Speaker 3: your eyes. It's not going to do your brows. It's

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Speaker 3: not going to do well. It can do your lips

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Speaker 3: a little bit, but you know, there's limitations. I'm a

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Speaker 3: makeup artist. I love brushes, but I see real value

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Speaker 3: in minimizing the kind of products that I need to

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Speaker 3: personally carry. I travel all over the place. I literally

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Speaker 3: have like three brushes and two beauty blenders and that's

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Speaker 3: all I need.

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Speaker 1: And now, how often do you clean them? You please

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Speaker 1: use a sponge today to do your makeup. My process

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Speaker 1: would be the following I would go. I don't know,

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Speaker 1: I wouldn't have the time today to do like the

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Speaker 1: full clean, which I sometimes doing the microwave. I don't

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Speaker 1: know if that's wrong, But with baking soda.

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Speaker 2: I wanted to do.

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Speaker 3: Carry you're a brave one. Okay.

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Speaker 1: It becomes completely clean with my baking soda and like

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Speaker 1: a little bit of vinegar and water like a dash,

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Speaker 1: and it's water and you put it in hot and

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Speaker 1: it becomes immaculate.

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Speaker 2: My housekeeper taught me that, and I don't know where.

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Speaker 1: She saw that, but it's under the sink squeezing and

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Speaker 1: it never gets everything out, even with brush cleaner, so

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Speaker 1: you have to clean it properly. But like, what do

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Speaker 1: you suggest for cleaning every day? And how often and

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Speaker 1: when you travel and that kind of stuff, like you

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Speaker 1: bring one away, it's in your bag.

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Speaker 3: This is my process, you know. And I and again

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Speaker 3: I had to give up trying to control everybody because

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Speaker 3: I know people do what they do right, So I

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Speaker 3: can only tell you what works for me. So what

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Speaker 3: I do and the way I invented it to be

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Speaker 3: used is that you always use a beauty blender wet.

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Speaker 3: You use a damp, so you don't use it dry.

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Speaker 3: So I put it. I have these nests. I call

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Speaker 3: them nests, little holders for your beauty blender. I put

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Speaker 3: it on my bathroom sink next to my toothbrush. So

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Speaker 3: when I brush my teeth in the morning, before I

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Speaker 3: do my makeup, it's sitting there. I will get it wet,

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Speaker 3: clean it two seconds before I'm gonna use it with

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Speaker 3: the soap that's right there next to my toothpaste, and

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Speaker 3: squeeze it out, how dry it and do my makeup.

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Speaker 3: When I'm done, I sit it right there again. I

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Speaker 3: don't touch it again until I brush my teeth again,

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Speaker 3: or when I mean, I'll brush my teeth at night,

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Speaker 3: but the next morning, when I brush my teeth, you know,

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Speaker 3: then I wash it again. So it's just a reminder.

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Speaker 3: It's like when you brush your teeth, clean your blender.

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Speaker 2: And then so everything. When do you do the deep clean?

439
00:21:22,600 --> 00:21:25,919
Speaker 3: Well, I do a deep clean when I need to.

440
00:21:26,240 --> 00:21:28,959
Speaker 3: I mean, my makeup generally comes out. I have a

441
00:21:29,000 --> 00:21:31,640
Speaker 3: technique of rolling the blender when I wash it too,

442
00:21:31,680 --> 00:21:35,080
Speaker 3: between my hands like this, and that tends to somehow

443
00:21:35,400 --> 00:21:38,040
Speaker 3: mush And I know that's a very scientific term, but

444
00:21:38,119 --> 00:21:42,600
Speaker 3: it's like it spreads the soap around and allows everything

445
00:21:42,680 --> 00:21:44,160
Speaker 3: to get everywhere and rents out.

446
00:21:44,480 --> 00:21:47,440
Speaker 1: Okay, and then and then when do you how many

447
00:21:47,520 --> 00:21:49,480
Speaker 1: uses until really somebody should get rid of it?

448
00:21:50,640 --> 00:21:54,160
Speaker 3: I think it really depends on how much and how

449
00:21:54,240 --> 00:21:57,240
Speaker 3: often that person wears makeup. Not you know, not everybody

450
00:21:57,240 --> 00:22:00,320
Speaker 3: wears makeup every day. And then there's people like me

451
00:22:00,680 --> 00:22:02,760
Speaker 3: who at the time when I was working as a

452
00:22:02,840 --> 00:22:05,840
Speaker 3: makeup artist, I might use the same sponge ten times

453
00:22:05,880 --> 00:22:09,800
Speaker 3: on the same person for continuity and different scenes or whatever,

454
00:22:10,280 --> 00:22:12,520
Speaker 3: and be watching it ten times more. So it really

455
00:22:12,600 --> 00:22:17,280
Speaker 3: just depends. I like I like to say, when your

456
00:22:17,320 --> 00:22:21,840
Speaker 3: sponge starts to get a little more textured, when your

457
00:22:21,840 --> 00:22:24,639
Speaker 3: beauty blender might start to rip or chere, because some

458
00:22:24,640 --> 00:22:27,960
Speaker 3: people aren't always very you know, gentle with it. But

459
00:22:28,040 --> 00:22:30,679
Speaker 3: I'm also coming out. I have a new invention that

460
00:22:30,800 --> 00:22:34,080
Speaker 3: I'm coming out with that's going to make it really

461
00:22:34,400 --> 00:22:37,480
Speaker 3: super practical and easy for everyone to wash not only

462
00:22:37,520 --> 00:22:39,520
Speaker 3: their beauty blenders. But I have this other thing called

463
00:22:39,560 --> 00:22:43,840
Speaker 3: power pocket puff that's really good. So that'll be that'll

464
00:22:43,880 --> 00:22:46,919
Speaker 3: be a good, uh good way for for people to

465
00:22:47,000 --> 00:22:48,160
Speaker 3: keep their tools clean.

466
00:23:00,800 --> 00:23:04,280
Speaker 1: I think your cream bronzer is very nice, Like it's

467
00:23:04,440 --> 00:23:07,960
Speaker 1: very like the ones that I've liked are Mario because

468
00:23:07,960 --> 00:23:11,960
Speaker 1: it's creamy. I like Chanelle, like your cream bronzer is

469
00:23:12,160 --> 00:23:15,159
Speaker 1: very it's very very nice. I have to say, it's creamy.

470
00:23:15,240 --> 00:23:18,640
Speaker 3: It's I really appreciate that, and it's it has it's

471
00:23:18,680 --> 00:23:22,000
Speaker 3: the first pH one and it's PhD. You know, it

472
00:23:22,080 --> 00:23:24,440
Speaker 3: customizes to your own pH.

473
00:23:24,400 --> 00:23:26,560
Speaker 2: I don't think it's very nice.

474
00:23:26,760 --> 00:23:27,640
Speaker 3: It's very nice.

475
00:23:27,640 --> 00:23:30,920
Speaker 2: It only comes with the highlighter or you have it alone.

476
00:23:31,440 --> 00:23:32,960
Speaker 3: No, it only comes with the highlighter.

477
00:23:33,000 --> 00:23:36,240
Speaker 2: Okay, got it? So what do you so? It's interesting?

478
00:23:36,280 --> 00:23:42,760
Speaker 1: I often think I watch influencers talking about dupes and

479
00:23:42,840 --> 00:23:46,440
Speaker 1: talking about Elf, which is the copy product of the

480
00:23:46,520 --> 00:23:49,720
Speaker 1: Charlotte Tilbury, and then it's the spongies that I think

481
00:23:49,800 --> 00:23:54,679
Speaker 1: Charlotte Tilbury invented. And you know, like in other worlds,

482
00:23:55,240 --> 00:23:57,320
Speaker 1: if you walk outside and everybody thinks you have a

483
00:23:57,359 --> 00:24:01,919
Speaker 1: fake bag, they're gonna like, you know, mock you or

484
00:24:02,000 --> 00:24:07,760
Speaker 1: say it's so like and and Arimez would be very

485
00:24:07,800 --> 00:24:11,119
Speaker 1: annoyed if I was like out talking about my I

486
00:24:11,040 --> 00:24:12,719
Speaker 1: I have a relationship with them as I buy things there.

487
00:24:12,720 --> 00:24:14,840
Speaker 1: If I were talking about my fake bag, they wouldn't

488
00:24:14,840 --> 00:24:17,520
Speaker 1: want me to have the real bags. And it feels

489
00:24:17,520 --> 00:24:20,040
Speaker 1: like certain people are paid by Charlotte Tilbury and then

490
00:24:20,040 --> 00:24:22,159
Speaker 1: they're paid by Elf, and they talk about the Charlotte

491
00:24:22,160 --> 00:24:24,639
Speaker 1: Tilbury one. And then there's the shape tape fate knockoff,

492
00:24:24,680 --> 00:24:27,840
Speaker 1: and like everybody copies everybody and everybody's like okay with

493
00:24:27,880 --> 00:24:31,320
Speaker 1: it in a way, and like it seems unethical. And

494
00:24:31,400 --> 00:24:34,000
Speaker 1: I never use the word dupe like ever, because I

495
00:24:34,000 --> 00:24:36,320
Speaker 1: don't like that word because it means like we're buying

496
00:24:36,400 --> 00:24:39,560
Speaker 1: cheap shit knockoff, even if it's not. That's that's retraction.

497
00:24:40,080 --> 00:24:43,560
Speaker 1: It's not cheap shit knockoff. I just want I don't

498
00:24:43,560 --> 00:24:45,439
Speaker 1: know Charlotte Tilbury, and I think a lot of her

499
00:24:45,440 --> 00:24:48,119
Speaker 1: stuff I don't like, like, but a lot of it

500
00:24:48,320 --> 00:24:51,040
Speaker 1: I love. But I respect that she invented a lot

501
00:24:51,080 --> 00:24:53,960
Speaker 1: of stuff, like she created a lot of stuff. And

502
00:24:54,000 --> 00:24:56,520
Speaker 1: so it bothers me when everyone's out here just trying

503
00:24:56,520 --> 00:25:00,080
Speaker 1: to get the cheapest thing to copy the person it.

504
00:25:00,000 --> 00:25:03,320
Speaker 1: It's cringe to me. And no one really talks about that.

505
00:25:03,240 --> 00:25:04,639
Speaker 2: Like in any other space.

506
00:25:04,800 --> 00:25:08,639
Speaker 1: It's not like it's not elevated to be the knockoff

507
00:25:08,640 --> 00:25:12,680
Speaker 1: person and everybody just wants And so I battle back

508
00:25:12,680 --> 00:25:15,520
Speaker 1: and forth because sometimes there's something that I find that's

509
00:25:15,600 --> 00:25:18,879
Speaker 1: inexpensive and I happen to like it better.

510
00:25:18,640 --> 00:25:19,600
Speaker 2: Than the expensive thing.

511
00:25:19,680 --> 00:25:21,680
Speaker 1: And I don't think that just because some company did

512
00:25:21,680 --> 00:25:25,240
Speaker 1: a pink blush. It means they copy this other person.

513
00:25:25,720 --> 00:25:28,840
Speaker 1: But like when it's the spongy thing, like that's a

514
00:25:28,920 --> 00:25:31,320
Speaker 1: knock off. Didn't shut out till reinvent that.

515
00:25:32,840 --> 00:25:33,760
Speaker 3: The pomp palm.

516
00:25:34,119 --> 00:25:35,080
Speaker 2: Yeah, that little thing.

517
00:25:36,040 --> 00:25:39,919
Speaker 3: Yeah, I don't know that she invented it, but she

518
00:25:40,280 --> 00:25:45,359
Speaker 3: chose it to be the applicator for her highlighters and

519
00:25:45,400 --> 00:25:48,040
Speaker 3: the different products that she uses them for and the

520
00:25:48,119 --> 00:25:52,240
Speaker 3: two because the pomp Yeah, the success of her business

521
00:25:52,280 --> 00:25:58,080
Speaker 3: made it, you know, linked with her, and you know

522
00:25:58,200 --> 00:26:01,920
Speaker 3: that that happens too. You don't necessarily like in that case,

523
00:26:02,000 --> 00:26:04,480
Speaker 3: I don't I know for a faction did not create

524
00:26:04,560 --> 00:26:06,240
Speaker 3: that that pompom.

525
00:26:06,320 --> 00:26:06,960
Speaker 2: I didn't create.

526
00:26:07,800 --> 00:26:13,720
Speaker 3: The pomp pom applicator was actually in response to a

527
00:26:13,760 --> 00:26:16,400
Speaker 3: beauty blender. So beauty Blender was the first.

528
00:26:16,400 --> 00:26:18,439
Speaker 2: Rew I'm sick.

529
00:26:18,560 --> 00:26:22,119
Speaker 1: Now, wait a minute, that pompomp Oh, it makes sense now.

530
00:26:22,480 --> 00:26:27,200
Speaker 3: It was in response. But beauty Blender being the first

531
00:26:27,359 --> 00:26:32,399
Speaker 3: rounded sponge applicator kind of opened the minds of a

532
00:26:32,440 --> 00:26:36,800
Speaker 3: lot of product developers that actually were ethical. Okay, they

533
00:26:36,800 --> 00:26:39,320
Speaker 3: didn't want to copy beauty Blender, but how do you

534
00:26:39,359 --> 00:26:43,359
Speaker 3: take this concept and multiply it and you know, put

535
00:26:43,400 --> 00:26:47,440
Speaker 3: it out in other application aspects of beauty because we

536
00:26:47,440 --> 00:26:52,200
Speaker 3: were dealing completely with just complexion. So they took that

537
00:26:52,400 --> 00:26:57,480
Speaker 3: idea and built a rounded, edgeless sponge applicator and stuck

538
00:26:57,520 --> 00:27:00,000
Speaker 3: it on a tube where you could flow the product

539
00:27:00,200 --> 00:27:05,040
Speaker 3: through the pomp pomp but still get that edgeless seem free,

540
00:27:06,200 --> 00:27:11,760
Speaker 3: no line of demarcation application with your product. And I'm

541
00:27:11,760 --> 00:27:14,400
Speaker 3: not saying I invented it, that's not it. It's the concept.

542
00:27:14,440 --> 00:27:17,399
Speaker 3: The idea of seamless application was kind of.

543
00:27:17,480 --> 00:27:22,080
Speaker 1: Amabeling with the sponge tip and interesting if.

544
00:27:22,000 --> 00:27:24,880
Speaker 3: You if you look at historically the things that had

545
00:27:24,920 --> 00:27:28,320
Speaker 3: been marketed before beauty Blender, none of them were doing it.

546
00:27:28,440 --> 00:27:31,440
Speaker 1: That's fascinating and I don't think anyone knows that, which

547
00:27:31,480 --> 00:27:32,800
Speaker 1: is amazing.

548
00:27:32,880 --> 00:27:36,400
Speaker 3: Well, you kind of have to be the the annoyed

549
00:27:36,480 --> 00:27:38,520
Speaker 3: inventor to pay attention.

550
00:27:40,440 --> 00:27:42,920
Speaker 2: Okay, so how much of the business do you own?

551
00:27:43,080 --> 00:27:45,320
Speaker 3: You like to say, I'm a hundred percent owner of

552
00:27:45,320 --> 00:27:46,119
Speaker 3: beauty Blending. You own?

553
00:27:47,080 --> 00:27:50,679
Speaker 1: So? Has it made you very very wealthy? Can I

554
00:27:50,680 --> 00:27:52,520
Speaker 1: ask that I do?

555
00:27:52,640 --> 00:27:56,040
Speaker 3: Okay? You know I but you know, full transparency, I'm

556
00:27:56,040 --> 00:27:58,639
Speaker 3: a makeup artist, you know, learning to be a business person.

557
00:27:59,359 --> 00:28:02,440
Speaker 3: You know, I've spent a lot of money. I've made

558
00:28:02,480 --> 00:28:06,160
Speaker 3: a lot of money. I've made really good decisions. I've

559
00:28:06,160 --> 00:28:09,760
Speaker 3: made bad decisions. You know, it's all a part of

560
00:28:09,800 --> 00:28:12,800
Speaker 3: the stew or the fabric of where I am today.

561
00:28:13,359 --> 00:28:16,320
Speaker 3: You know, I live a comfortable life. I feel very fortunate,

562
00:28:16,440 --> 00:28:19,480
Speaker 3: very blessed. I don't take it for granted. I still

563
00:28:19,520 --> 00:28:21,719
Speaker 3: own my business one hundred percent. I don't know if

564
00:28:21,720 --> 00:28:22,760
Speaker 3: I'm smart or stupid.

565
00:28:23,119 --> 00:28:27,080
Speaker 1: No, I know you've been offered to be bought, oh yeah,

566
00:28:27,160 --> 00:28:29,199
Speaker 1: all the time. And what was the reason for not

567
00:28:29,320 --> 00:28:30,840
Speaker 1: doing it? To have your first pile.

568
00:28:33,200 --> 00:28:35,280
Speaker 3: I was making a lot of money. I mean, I

569
00:28:35,320 --> 00:28:37,639
Speaker 3: didn't need an infusion.

570
00:28:37,119 --> 00:28:39,040
Speaker 2: Of cash fair you know.

571
00:28:39,400 --> 00:28:45,600
Speaker 3: And also what I didn't want was uh complication in

572
00:28:45,680 --> 00:28:48,680
Speaker 3: the business. Because when you bring in an investor, as

573
00:28:48,680 --> 00:28:50,680
Speaker 3: far as I know, and I talk to my friends

574
00:28:50,680 --> 00:28:53,640
Speaker 3: about this that take money and have investors come in,

575
00:28:53,960 --> 00:28:56,440
Speaker 3: you know, suddenly there's a whole group of people telling

576
00:28:56,480 --> 00:28:59,240
Speaker 3: you what you need to be doing a master It's

577
00:28:59,240 --> 00:29:04,840
Speaker 3: a complication. So, you know, I just feel like I

578
00:29:04,880 --> 00:29:06,680
Speaker 3: had a vision for beauty Blender. I knew what I

579
00:29:06,720 --> 00:29:09,480
Speaker 3: wanted to do, and so I didn't need anybody to

580
00:29:09,520 --> 00:29:12,719
Speaker 3: help me with that vision. I needed experts and people

581
00:29:12,960 --> 00:29:18,000
Speaker 3: to work with me to make those ideas and those

582
00:29:18,120 --> 00:29:20,479
Speaker 3: dreams and things that I wanted to make happen. But

583
00:29:20,520 --> 00:29:23,040
Speaker 3: that didn't necessarily mean I needed to sell my business

584
00:29:23,080 --> 00:29:23,640
Speaker 3: to do it.

585
00:29:24,240 --> 00:29:26,479
Speaker 1: I'm good friends of Mark Cuban who did say to me, like,

586
00:29:26,880 --> 00:29:28,280
Speaker 1: what do you know, if you don't need the money,

587
00:29:28,280 --> 00:29:31,040
Speaker 1: you don't take the money. So Mark Cuban would agree

588
00:29:31,080 --> 00:29:31,240
Speaker 1: with you.

589
00:29:31,640 --> 00:29:36,360
Speaker 3: I still feel today that, you know, beauty Blender uniquely

590
00:29:36,440 --> 00:29:42,440
Speaker 3: positioned me to be able to take the opportunity to

591
00:29:42,680 --> 00:29:47,760
Speaker 3: create complexion products that work perfectly with the perfect complexion tool.

592
00:29:48,480 --> 00:29:54,120
Speaker 3: So so that's that's the path, Bethany, that's the path

593
00:29:54,240 --> 00:29:58,600
Speaker 3: we take. And if I can, if I have a

594
00:29:58,640 --> 00:30:03,120
Speaker 3: global business of selling you know, seventeen sponges a minute

595
00:30:03,240 --> 00:30:06,920
Speaker 3: around the world, and if I can get one person

596
00:30:07,600 --> 00:30:10,600
Speaker 3: to try my makeup, it's a success.

597
00:30:10,960 --> 00:30:14,400
Speaker 1: Yes, And you are around the world the street credit ready,

598
00:30:14,440 --> 00:30:16,800
Speaker 1: which I understand do. We have a lot of similarities.

599
00:30:17,160 --> 00:30:20,160
Speaker 3: Not every product is a home run, but it's a

600
00:30:20,200 --> 00:30:25,840
Speaker 3: supporting cast. So you build the portfolio, you take the

601
00:30:25,960 --> 00:30:29,000
Speaker 3: chances on products that you believe in, and me having

602
00:30:29,080 --> 00:30:32,120
Speaker 3: the background and expertise as a complexion expert in working

603
00:30:32,160 --> 00:30:34,880
Speaker 3: with people of color and skins for over twenty years.

604
00:30:35,640 --> 00:30:39,560
Speaker 3: Gives me the credibility to be able to make great formulations.

605
00:30:39,920 --> 00:30:43,360
Speaker 3: So you know, the formulation stand the test of time.

606
00:30:43,440 --> 00:30:46,760
Speaker 3: If you have the correct avenue to be able to

607
00:30:46,880 --> 00:30:49,160
Speaker 3: market and distribute them so that you can tell your

608
00:30:49,200 --> 00:30:53,000
Speaker 3: story and get the education out, the formula stands and.

609
00:30:52,920 --> 00:30:53,960
Speaker 2: You have good relationship.

610
00:30:54,160 --> 00:30:56,760
Speaker 3: The thing is, what I love about what you are

611
00:30:56,840 --> 00:31:01,600
Speaker 3: doing is that you are level setting everything. So when

612
00:31:01,680 --> 00:31:06,240
Speaker 3: you go to TJ Max, or you go to Sophora,

613
00:31:06,400 --> 00:31:09,600
Speaker 3: or you go to Burgdors and you go buy these

614
00:31:09,720 --> 00:31:16,720
Speaker 3: different products that come in different packages and different price ranges,

615
00:31:16,840 --> 00:31:19,560
Speaker 3: and you're able to say, oh, this mass market is

616
00:31:19,600 --> 00:31:22,360
Speaker 3: on the level of Burgdorf. I'm not gonna say brands

617
00:31:22,440 --> 00:31:25,600
Speaker 3: or whatever, but you know that goes to show you

618
00:31:25,640 --> 00:31:31,720
Speaker 3: now that formulation is no longer exclusive to the amount

619
00:31:31,800 --> 00:31:34,600
Speaker 3: of money you charge for the product, right, so you

620
00:31:34,800 --> 00:31:40,200
Speaker 3: have to have some other benefit. That's why makeup artists

621
00:31:40,240 --> 00:31:43,040
Speaker 3: that start makeup brands a lot of times don't become

622
00:31:43,120 --> 00:31:46,120
Speaker 3: successful because a blush is a blush is a blush,

623
00:31:46,160 --> 00:31:48,440
Speaker 3: a lip is a lip is a lip who needs

624
00:31:48,480 --> 00:31:51,920
Speaker 3: ten thousand eyeshadow palettes When you don't even go through

625
00:31:52,040 --> 00:31:53,240
Speaker 3: one in your whole.

626
00:31:53,080 --> 00:31:57,280
Speaker 1: Life exactly exactly, like it's exact you exactly is and

627
00:31:57,360 --> 00:32:00,640
Speaker 1: it's exactly but it's but who needs to thousand pairs

628
00:32:00,680 --> 00:32:02,280
Speaker 1: of shoes and we're having fun, So you have to

629
00:32:02,320 --> 00:32:04,560
Speaker 1: just know where you stand in it, why you're doing it.

630
00:32:04,760 --> 00:32:08,280
Speaker 3: Those are different segments of society, right. Some people are collectors,

631
00:32:08,600 --> 00:32:12,680
Speaker 3: some people are realists, some people are economists, you know,

632
00:32:12,800 --> 00:32:16,000
Speaker 3: and there's different people that have different tastes. What I

633
00:32:16,040 --> 00:32:20,040
Speaker 3: hope I'm catering to is a person that understands that

634
00:32:20,120 --> 00:32:24,480
Speaker 3: my products work together to give you, to your point

635
00:32:24,600 --> 00:32:29,920
Speaker 3: a very simple and easy, corrective or beautiful kind of

636
00:32:29,960 --> 00:32:32,680
Speaker 3: result to make you a better you. And yes, it

637
00:32:32,760 --> 00:32:37,800
Speaker 3: is a very competitive category that I've entered, but I

638
00:32:37,840 --> 00:32:43,080
Speaker 3: also feel confident that I have the expertise myself as

639
00:32:43,120 --> 00:32:45,560
Speaker 3: an expert knowing formulation and knowing what.

640
00:32:45,480 --> 00:32:48,200
Speaker 2: I do and the distribution and the relationships like you,

641
00:32:48,240 --> 00:32:49,360
Speaker 2: like my friend Mario.

642
00:32:49,640 --> 00:32:54,080
Speaker 3: You know, Mario and I are pretty close. But also

643
00:32:54,320 --> 00:32:56,200
Speaker 3: you're as good as your team. I have a very

644
00:32:56,240 --> 00:32:59,680
Speaker 3: talented team, which is why beauty Blender has remained the

645
00:32:59,760 --> 00:33:02,720
Speaker 3: numbernumber one tool in the world and the original category

646
00:33:02,800 --> 00:33:06,080
Speaker 3: creator product that allows me to have a voice and

647
00:33:06,160 --> 00:33:15,520
Speaker 3: permission to go into this category.

648
00:33:21,920 --> 00:33:26,000
Speaker 1: I root for the make the makeup artist brands, and

649
00:33:26,080 --> 00:33:29,400
Speaker 1: I also root for the big brands only because I

650
00:33:29,440 --> 00:33:33,360
Speaker 1: know that they've got the research and development money to spend,

651
00:33:33,800 --> 00:33:36,560
Speaker 1: you know, to make to really make sure that Maris

652
00:33:36,560 --> 00:33:38,400
Speaker 1: Scara is good. So I'm rooting for different people at

653
00:33:38,440 --> 00:33:40,840
Speaker 1: the same time, I'm not. I'm not like rooting for

654
00:33:41,040 --> 00:33:43,680
Speaker 1: you know, very rich celebrities to walk in and slap

655
00:33:43,720 --> 00:33:46,800
Speaker 1: their name on and I don't. I think it's it's enough,

656
00:33:46,840 --> 00:33:49,640
Speaker 1: it's enough, and I think people are gonna get caught

657
00:33:49,720 --> 00:33:51,800
Speaker 1: and we've seen that, like it's the pyramid scam where

658
00:33:51,800 --> 00:33:53,000
Speaker 1: you get at you want to get out the top,

659
00:33:53,040 --> 00:33:54,640
Speaker 1: and some people are getting caught in the middle because

660
00:33:54,640 --> 00:33:56,040
Speaker 1: everybody thinks they're a celebrity.

661
00:33:56,280 --> 00:33:57,720
Speaker 2: They're going to just do a beauty brand.

662
00:33:57,760 --> 00:34:01,400
Speaker 1: And I don't feel that there's I would feel like

663
00:34:01,440 --> 00:34:04,440
Speaker 1: an impostor and like there's no room for me and

664
00:34:04,520 --> 00:34:06,880
Speaker 1: nobody needs me in this space like as a camp

665
00:34:06,960 --> 00:34:07,360
Speaker 1: well vault.

666
00:34:07,480 --> 00:34:11,640
Speaker 3: But I will just say this about you. I think

667
00:34:12,239 --> 00:34:17,239
Speaker 3: what you bring to the table is what people really want.

668
00:34:17,360 --> 00:34:19,920
Speaker 3: So when I say things are cyclical, I mean just

669
00:34:20,040 --> 00:34:24,320
Speaker 3: look We went from you know, magazine advertising being millions

670
00:34:24,400 --> 00:34:26,440
Speaker 3: of dollars to have a page in Vogue right to

671
00:34:26,520 --> 00:34:30,279
Speaker 3: advertise loreal Landcombe whatever it is, right and makeup art

672
00:34:30,320 --> 00:34:32,239
Speaker 3: has died to do those campaigns, by the way, So

673
00:34:32,360 --> 00:34:35,040
Speaker 3: I paid big attention to them because I did those.

674
00:34:35,520 --> 00:34:38,319
Speaker 3: So you know, you go from spending tons of money

675
00:34:38,560 --> 00:34:42,560
Speaker 3: in that kind of medium when magazines were the advertising

676
00:34:43,160 --> 00:34:46,000
Speaker 3: you know, venue of choice, let's say, then you got

677
00:34:46,040 --> 00:34:51,560
Speaker 3: away from it. Nobody believed in celebrities endorsing a brand

678
00:34:51,640 --> 00:34:53,960
Speaker 3: anymore because they knew they were just getting paid. So

679
00:34:54,120 --> 00:34:58,200
Speaker 3: that's when the influencer became popular. Then the influencers became

680
00:34:58,320 --> 00:35:02,840
Speaker 3: paid and untrusted because the exact simmers knew that the

681
00:35:03,000 --> 00:35:04,760
Speaker 3: influencers were getting paid.

682
00:35:04,840 --> 00:35:07,560
Speaker 2: So what they don't really though, by the way, was

683
00:35:07,640 --> 00:35:08,080
Speaker 2: it real?

684
00:35:08,520 --> 00:35:10,400
Speaker 3: I mean no, no, no, no, hold on.

685
00:35:10,520 --> 00:35:12,280
Speaker 2: We have to do that because that's what this podcast

686
00:35:12,400 --> 00:35:12,760
Speaker 2: is about.

687
00:35:13,440 --> 00:35:17,920
Speaker 1: When people are watching TikTok, they do not really realize

688
00:35:17,960 --> 00:35:19,840
Speaker 1: that they are being sold and that people are filtered

689
00:35:19,880 --> 00:35:21,640
Speaker 1: and that these are commercials. It is a twenty four

690
00:35:21,719 --> 00:35:25,120
Speaker 1: hour a day commercial network. And that's why I walked

691
00:35:25,160 --> 00:35:27,960
Speaker 1: into this space, and that's why I'm doing this because

692
00:35:28,120 --> 00:35:30,200
Speaker 1: back in the old days, it was these messages were

693
00:35:30,200 --> 00:35:32,319
Speaker 1: brought to you by and then it's the Super Bowl

694
00:35:32,320 --> 00:35:34,759
Speaker 1: and you watch the commercial and you kind of still

695
00:35:34,800 --> 00:35:37,000
Speaker 1: have an idea and you might be entertained during that commercial,

696
00:35:37,040 --> 00:35:38,719
Speaker 1: but you still have an idea that you're being sold

697
00:35:38,760 --> 00:35:42,000
Speaker 1: a car. And then it became integrations onto television shows

698
00:35:42,000 --> 00:35:43,799
Speaker 1: where someone's holding something and there's a payment and they

699
00:35:43,840 --> 00:35:46,000
Speaker 1: don't even have to really disclose that they're holding a

700
00:35:46,080 --> 00:35:51,000
Speaker 1: Coca Cola. And now my moms do not realize how

701
00:35:51,080 --> 00:35:53,320
Speaker 1: so they're starting to know. And that's why Misscaregate was

702
00:35:53,400 --> 00:35:55,640
Speaker 1: so big, because that was the first time they were like,

703
00:35:55,680 --> 00:35:58,920
Speaker 1: what the fuck, this is really a mascara commercial in

704
00:35:59,040 --> 00:36:01,840
Speaker 1: a magazine that people have fake lashes.

705
00:36:01,960 --> 00:36:05,239
Speaker 3: So there's an evolution within this category. Okay, we went

706
00:36:05,320 --> 00:36:09,160
Speaker 3: from you know, paid advertising and magazines where celebrities were

707
00:36:09,239 --> 00:36:11,759
Speaker 3: being used as the face of and we go to

708
00:36:12,040 --> 00:36:16,080
Speaker 3: influencers where those influencers now are being rotated. We have

709
00:36:16,239 --> 00:36:19,480
Speaker 3: the macro influencers and now we have the micro influencers.

710
00:36:19,560 --> 00:36:21,479
Speaker 3: We have the ones that are well known and super

711
00:36:21,560 --> 00:36:25,680
Speaker 3: well known. I think people know. I think there is

712
00:36:26,640 --> 00:36:30,200
Speaker 3: a segment of society that actually understands these people are

713
00:36:30,239 --> 00:36:33,200
Speaker 3: getting paid to sponsor a product. I believe on TikTok

714
00:36:33,239 --> 00:36:36,719
Speaker 3: because it's one of the newer mediums, the newer platforms

715
00:36:37,120 --> 00:36:41,520
Speaker 3: that people and because the demographic is younger too, I

716
00:36:41,800 --> 00:36:44,359
Speaker 3: believe that there is a little bit of naivete there.

717
00:36:44,400 --> 00:36:46,640
Speaker 3: They don't quite get it yet, but it is. It's

718
00:36:46,680 --> 00:36:49,840
Speaker 3: a twenty four hour commercial. You're absolutely right. But what

719
00:36:50,160 --> 00:36:52,760
Speaker 3: the ultimate question of why I think you're so valuable

720
00:36:53,520 --> 00:36:56,719
Speaker 3: is because what you're doing and what people want is

721
00:36:56,800 --> 00:37:00,680
Speaker 3: they just want authenticity. They want the truth, and what

722
00:37:00,920 --> 00:37:02,239
Speaker 3: you do is you debunk it.

723
00:37:03,200 --> 00:37:05,120
Speaker 1: Yeah, but it's not it's so hard. I was always

724
00:37:05,120 --> 00:37:09,359
Speaker 1: gonna say you, so a couple of things, A couple, well,

725
00:37:09,520 --> 00:37:11,400
Speaker 1: a couple, Yeah, they alienated so many people, and I

726
00:37:11,440 --> 00:37:11,799
Speaker 1: don't care.

727
00:37:12,040 --> 00:37:14,320
Speaker 2: So because it's true. No, they're not paying they're not

728
00:37:14,400 --> 00:37:16,759
Speaker 2: paying me. So I mean, so a couple of things.

729
00:37:16,840 --> 00:37:19,439
Speaker 1: One used to be that a celebrity would never stand

730
00:37:19,480 --> 00:37:22,399
Speaker 1: at a party holding alcohol ever, publicist, put your drink

731
00:37:22,440 --> 00:37:25,759
Speaker 1: down because it's addiction and all that stuff. They used

732
00:37:25,760 --> 00:37:29,279
Speaker 1: to before Skinny Girl. For Skinny Girl, they wouldn't be photographed,

733
00:37:29,280 --> 00:37:31,799
Speaker 1: they would never allow it in a photograph. So then

734
00:37:32,520 --> 00:37:36,280
Speaker 1: my deal was so public because of Forbes. Then everybody

735
00:37:36,400 --> 00:37:40,720
Speaker 1: jumped into the category Nick im Naj Polly d, George Clooney,

736
00:37:40,960 --> 00:37:44,359
Speaker 1: Randy Gerber, Okay, ran into liquor. And it's the same

737
00:37:44,400 --> 00:37:46,440
Speaker 1: thing because they want they saw the paycheck I've been.

738
00:37:46,480 --> 00:37:50,720
Speaker 1: I've had justin. Timberlake's manager, I mean, I'm justin. Timberlake

739
00:37:50,760 --> 00:37:53,000
Speaker 1: came in. Charlie Sheen's manager was like, he keeps saying

740
00:37:53,000 --> 00:37:55,160
Speaker 1: to me, I want that skinny row money. Everyone's managers

741
00:37:55,239 --> 00:37:57,279
Speaker 1: was saying, we want that skinny girl money. Okay, put

742
00:37:57,320 --> 00:37:59,520
Speaker 1: that to the side. The avaline and the two girls

743
00:37:59,560 --> 00:38:01,640
Speaker 1: with the wine. All of it is because the skinny girl.

744
00:38:02,040 --> 00:38:05,120
Speaker 1: So I we're speaking the same language, right, same thing.

745
00:38:05,760 --> 00:38:07,680
Speaker 2: Then I go into.

746
00:38:09,239 --> 00:38:12,200
Speaker 1: But I go into Sephora. Okay, well I never go

747
00:38:12,520 --> 00:38:15,200
Speaker 1: I don't like going in there because I don't It's

748
00:38:15,320 --> 00:38:17,239
Speaker 1: just overpriced and I don't need anything in there and

749
00:38:17,320 --> 00:38:18,759
Speaker 1: you can get it all and it's making me want

750
00:38:18,840 --> 00:38:21,160
Speaker 1: new things and it's stupid to me. But anyway, so

751
00:38:21,239 --> 00:38:23,960
Speaker 1: I go into Sephora and it's the Hunger Games. It

752
00:38:24,080 --> 00:38:27,800
Speaker 1: is a zoo, and the girl says to me, we

753
00:38:27,960 --> 00:38:30,719
Speaker 1: have never I've worked here for eight years the girl

754
00:38:30,760 --> 00:38:33,880
Speaker 1: that I work with. It's never been like it is

755
00:38:34,000 --> 00:38:37,359
Speaker 1: right now, she says, because of TikTok. It's never been

756
00:38:37,440 --> 00:38:38,960
Speaker 1: like it's been right now. I've worked here for eight

757
00:38:39,000 --> 00:38:42,600
Speaker 1: years of this company. Okay, Now, my daughter watches me,

758
00:38:42,719 --> 00:38:45,880
Speaker 1: sees me. She's very smart whatever you know. She wants

759
00:38:45,960 --> 00:38:48,840
Speaker 1: the Benetton, not the Essence tint that is better and

760
00:38:48,960 --> 00:38:51,800
Speaker 1: more blendable and lighter and not such a clown face

761
00:38:52,160 --> 00:38:54,840
Speaker 1: that I was even influenced. And I even get influenced

762
00:38:54,880 --> 00:38:57,680
Speaker 1: by the Mere at Duxbury and the Michaela. And I

763
00:38:57,840 --> 00:38:59,719
Speaker 1: know they're being paid, and I've used the product and

764
00:38:59,760 --> 00:39:01,719
Speaker 1: I got it and I want it back. I want

765
00:39:01,760 --> 00:39:04,279
Speaker 1: it back because I'm watching them. So there's no shot

766
00:39:04,360 --> 00:39:06,920
Speaker 1: for these kids, because I am doing this, and I

767
00:39:07,040 --> 00:39:08,560
Speaker 1: still believe them, but I don't believe them.

768
00:39:08,560 --> 00:39:10,400
Speaker 2: But I know they're paid, but I still want it.

769
00:39:10,880 --> 00:39:13,000
Speaker 2: And then and and my daughter.

770
00:39:13,600 --> 00:39:16,560
Speaker 1: She doesn't want the beauty pie or the shark, the

771
00:39:16,640 --> 00:39:19,279
Speaker 1: tarp shaped tape. What she wants to Charlotte Tilbury one.

772
00:39:19,600 --> 00:39:22,120
Speaker 1: She wants the rare beauty one. She looks like a clown.

773
00:39:22,320 --> 00:39:24,280
Speaker 1: She wants to contour. She doesn't even know what contouring

774
00:39:24,400 --> 00:39:25,920
Speaker 1: is I'm like, do you know what contouring is? I

775
00:39:26,040 --> 00:39:29,640
Speaker 1: don't know what am like, Brinn, you're thirteen, you don't

776
00:39:29,680 --> 00:39:36,040
Speaker 1: need contour. So the influence is it's real, it's intense,

777
00:39:36,320 --> 00:39:40,440
Speaker 1: it's I'm saying, it's not commercials. It's rabid, it's money.

778
00:39:40,600 --> 00:39:43,160
Speaker 1: It's crazy. And that's why I walked in because I

779
00:39:43,320 --> 00:39:45,440
Speaker 1: thought all my makeup that I've had the people gave

780
00:39:45,480 --> 00:39:45,959
Speaker 1: me is shit.

781
00:39:46,440 --> 00:39:48,440
Speaker 2: I need this thing. I need this glow. I am

782
00:39:48,520 --> 00:39:49,319
Speaker 2: fifty two years old.

783
00:39:49,320 --> 00:39:51,239
Speaker 1: I didn't know they were filtered. I didn't know that

784
00:39:51,480 --> 00:39:54,560
Speaker 1: the people, the Meredith, the Michaela, I didn't know they

785
00:39:54,600 --> 00:39:55,120
Speaker 1: were filtered.

786
00:39:55,320 --> 00:40:02,080
Speaker 3: When I say everybody, I'm actually talking about like a

787
00:40:02,280 --> 00:40:08,640
Speaker 3: segment of society like yourself, that knows they're being sold too,

788
00:40:09,000 --> 00:40:11,839
Speaker 3: but wants it anyway. You know what I mean. Yes,

789
00:40:12,040 --> 00:40:13,000
Speaker 3: So that's what I'm done.

790
00:40:13,120 --> 00:40:16,920
Speaker 1: Rights as bag cannot possibly cost fifty thousand dollars.

791
00:40:17,080 --> 00:40:21,080
Speaker 3: I say everybody knows, I mean a segment of people

792
00:40:21,200 --> 00:40:26,840
Speaker 3: that understand that that's a paid person, and it's usually

793
00:40:27,200 --> 00:40:30,480
Speaker 3: you know, like a Meredith or a Michaela, somebody that

794
00:40:30,800 --> 00:40:38,200
Speaker 3: has some sort of character, beauty, personality, something that resonates

795
00:40:38,320 --> 00:40:42,160
Speaker 3: with the consumer that attracts people that that they want

796
00:40:42,200 --> 00:40:44,520
Speaker 3: to watch them. It's the price they want to watch them.

797
00:40:44,600 --> 00:40:46,440
Speaker 1: You walk into Vegas, you're going to lose money, which

798
00:40:46,480 --> 00:40:48,440
Speaker 1: is what's the fort is. It's Atlantic city, but it's

799
00:40:48,520 --> 00:40:50,960
Speaker 1: the lights in the ye and everything.

800
00:40:51,040 --> 00:40:52,600
Speaker 2: Yeah, you're one hundred percent right.

801
00:40:52,760 --> 00:40:57,400
Speaker 1: And and I think that walking into this being a

802
00:40:57,560 --> 00:41:00,880
Speaker 1: wealthy woman who has other businesses that is no in

803
00:41:01,000 --> 00:41:03,480
Speaker 1: this space and doesn't need to be and would never

804
00:41:03,680 --> 00:41:06,080
Speaker 1: screw up my whole apple cart for lying about a

805
00:41:06,160 --> 00:41:09,320
Speaker 1: lip glass. But if a brand wants to use my content,

806
00:41:09,360 --> 00:41:12,200
Speaker 1: they're going to pay me. And I won't say anything

807
00:41:12,280 --> 00:41:14,239
Speaker 1: that I don't actually love because I don't need to.

808
00:41:14,280 --> 00:41:16,920
Speaker 1: And we've proven that I've alienated so many brands from

809
00:41:16,960 --> 00:41:19,560
Speaker 1: what I've said that I'm not looking for business. I mean,

810
00:41:19,600 --> 00:41:22,600
Speaker 1: if I get it, fantastic, big brands have reached out

811
00:41:22,640 --> 00:41:24,680
Speaker 1: to me, and if I love them, yeah, I would

812
00:41:24,719 --> 00:41:28,440
Speaker 1: do something. But I think that walking in agnostic and

813
00:41:28,560 --> 00:41:30,560
Speaker 1: a person who can afford to buy the drug store

814
00:41:30,680 --> 00:41:34,279
Speaker 1: or the expensive it's been a unique position that I

815
00:41:34,480 --> 00:41:37,000
Speaker 1: just wandered into. And I'm fascinated by your business and

816
00:41:37,000 --> 00:41:38,839
Speaker 1: I'm fascinated by you, which is why you're the first

817
00:41:38,880 --> 00:41:42,719
Speaker 1: person I've had on and I do think that no

818
00:41:42,880 --> 00:41:45,480
Speaker 1: one can speak to the beauty industry like a makeup

819
00:41:45,680 --> 00:41:48,359
Speaker 1: to a beauty product and what people need to wear

820
00:41:48,480 --> 00:41:51,080
Speaker 1: over the day and all that like a makeup artist.

821
00:41:51,160 --> 00:41:53,799
Speaker 1: So we shouldn't be investing as much in celebrity brands.

822
00:41:53,880 --> 00:41:55,759
Speaker 1: In my personal opinion, is a.

823
00:41:55,800 --> 00:42:01,799
Speaker 3: Makeup artist these days when you talk about quality products

824
00:42:01,880 --> 00:42:05,520
Speaker 3: and why companies that are the bigger companies like fass Day, Latters,

825
00:42:05,600 --> 00:42:11,279
Speaker 3: the Lorels, the LVMH, how they can they can you know,

826
00:42:11,719 --> 00:42:16,560
Speaker 3: buy smaller brands, bring them under their umbrella, continue to

827
00:42:16,800 --> 00:42:20,160
Speaker 3: keep hopefully the brand DNA going. But at the same

828
00:42:20,200 --> 00:42:24,360
Speaker 3: time they they as you know, they buy products or

829
00:42:24,719 --> 00:42:30,560
Speaker 3: brands rather in every demographic. So that's why now we

830
00:42:30,719 --> 00:42:34,920
Speaker 3: have mass market products that have formulations like high end

831
00:42:35,040 --> 00:42:41,319
Speaker 3: prestige products because the owners are going to the same places. Yeah,

832
00:42:41,640 --> 00:42:45,960
Speaker 3: So I think one of the things about dupes and

833
00:42:46,080 --> 00:42:49,279
Speaker 3: copycats is, you know, there's trade dress issues Like what

834
00:42:49,440 --> 00:42:53,239
Speaker 3: I find egregious right now is you mentioned Elf, which

835
00:42:53,640 --> 00:42:56,520
Speaker 3: actually I kind of respect Elf more than some of

836
00:42:56,600 --> 00:42:58,920
Speaker 3: these other companies that are coming out because they created

837
00:42:58,960 --> 00:43:02,120
Speaker 3: their own brand and then they just copied individual products

838
00:43:02,160 --> 00:43:04,239
Speaker 3: and put it in their brand and they by the.

839
00:43:04,200 --> 00:43:07,680
Speaker 1: Way, it's funny you say that, because I don't mind

840
00:43:07,760 --> 00:43:10,279
Speaker 1: if someone gets inspired by something but does it in

841
00:43:10,360 --> 00:43:12,520
Speaker 1: their own way. And that Elf thing that they did

842
00:43:12,560 --> 00:43:14,480
Speaker 1: with that liquid, I'm having her on. I think that's

843
00:43:14,480 --> 00:43:18,360
Speaker 1: another guest the ceo that elf halo, glow hilt filter

844
00:43:18,480 --> 00:43:20,560
Speaker 1: or whatever it is to copy the Charlotte Tilbury thing.

845
00:43:21,080 --> 00:43:21,520
Speaker 2: It's a bet.

846
00:43:21,640 --> 00:43:24,600
Speaker 1: It's a great container and it's a great foot and

847
00:43:24,680 --> 00:43:27,960
Speaker 1: it's like feels substantial and like it's exciting and so like, okay,

848
00:43:28,480 --> 00:43:30,600
Speaker 1: you know, you can't hate the player hate the game.

849
00:43:30,920 --> 00:43:33,799
Speaker 2: So I was, I agree with you. And everybody's good

850
00:43:33,840 --> 00:43:35,440
Speaker 2: at something else, they're not good at eyeshadow.

851
00:43:36,640 --> 00:43:39,279
Speaker 3: I read an article this last week in the trades. There's,

852
00:43:39,960 --> 00:43:43,560
Speaker 3: you know, the demographic of like let's say millennials or

853
00:43:43,640 --> 00:43:49,719
Speaker 3: gen z that don't really care if someone has infringed

854
00:43:49,719 --> 00:43:51,600
Speaker 3: a trade dress issue.

855
00:43:51,960 --> 00:43:54,360
Speaker 1: Like if I were a big brand I had any power,

856
00:43:55,560 --> 00:43:58,040
Speaker 1: I wouldn't want to work with Mikayla if she's working

857
00:43:58,080 --> 00:43:59,840
Speaker 1: with Charlotte Tilbury and then going to talk about the

858
00:44:00,120 --> 00:44:02,200
Speaker 1: art shade tape in the exact same way, like that

859
00:44:02,360 --> 00:44:05,359
Speaker 1: spongy thing, Like I would feel like, wait a minute,

860
00:44:05,400 --> 00:44:08,280
Speaker 1: you're pitching the knockoffs. I'm giving you an air Mes

861
00:44:08,400 --> 00:44:11,720
Speaker 1: deal and you're pitching air Mez knockoff. Like I'd be annoyed,

862
00:44:11,840 --> 00:44:13,719
Speaker 1: Like you could talk about a different product but not

863
00:44:13,880 --> 00:44:16,360
Speaker 1: that one, and there's no you know. But the biggest

864
00:44:16,400 --> 00:44:18,759
Speaker 1: thing I want to say to you is that I

865
00:44:18,960 --> 00:44:23,279
Speaker 1: watched Rihanna put do a touch up on stage, and

866
00:44:23,440 --> 00:44:26,680
Speaker 1: I watch j Lo come in and she wants so

867
00:44:26,920 --> 00:44:29,560
Speaker 1: badly to get that Rihanna money and that Kylie money,

868
00:44:29,640 --> 00:44:33,920
Speaker 1: and they all are so hungry for that big beauty money.

869
00:44:34,280 --> 00:44:38,759
Speaker 1: They have all run in and it's so obvious and

870
00:44:38,960 --> 00:44:41,520
Speaker 1: the only one that's really been able to land it,

871
00:44:41,880 --> 00:44:44,200
Speaker 1: you know, Kylie landed. It seems like they're having some struggle.

872
00:44:44,239 --> 00:44:46,279
Speaker 1: I don't know if that's totally sustainable. And she has

873
00:44:46,320 --> 00:44:49,320
Speaker 1: a different audience, and fenty has totally landed it, and

874
00:44:49,480 --> 00:44:50,719
Speaker 1: Selena has has nailed it.

875
00:44:50,760 --> 00:44:53,200
Speaker 2: They're gonna make real big money. I don't know how

876
00:44:53,280 --> 00:44:54,640
Speaker 2: many more are gonna.

877
00:44:54,640 --> 00:44:56,320
Speaker 1: Gaga is doing a decent job at it too, but

878
00:44:56,360 --> 00:44:58,719
Speaker 1: I feel like hers is a slightly more authentic and

879
00:44:58,760 --> 00:45:01,680
Speaker 1: I can't figure out why, and like people just running

880
00:45:01,719 --> 00:45:04,040
Speaker 1: in for the money, but everybody's managers are telling them,

881
00:45:04,719 --> 00:45:07,719
Speaker 1: go get that beauty money. Rihanna, We're gonna do the

882
00:45:07,800 --> 00:45:10,040
Speaker 1: super Bowl only if you're allowed to take all your

883
00:45:10,080 --> 00:45:12,560
Speaker 1: influencers on a trip. Get them tickets, because they're gonna

884
00:45:12,560 --> 00:45:15,399
Speaker 1: sell us one hundred million dollars in beauty products after

885
00:45:15,480 --> 00:45:17,600
Speaker 1: that weekend, and you're gonna touch yourself up on that

886
00:45:17,719 --> 00:45:19,720
Speaker 1: stage even though you're eight months pregnant.

887
00:45:19,880 --> 00:45:20,759
Speaker 2: We it's too bad.

888
00:45:21,000 --> 00:45:22,480
Speaker 1: You're gonna print money and never have to work for

889
00:45:22,480 --> 00:45:24,399
Speaker 1: the rest of your life and your kids, kids' kids' lives.

890
00:45:24,719 --> 00:45:28,320
Speaker 1: Like that, I see it, and that people don't see that.

891
00:45:28,520 --> 00:45:31,040
Speaker 1: People do not see They just don't make that connection

892
00:45:31,120 --> 00:45:31,719
Speaker 1: and they don't make it.

893
00:45:31,800 --> 00:45:35,680
Speaker 3: They don't look at it from that back door of business,

894
00:45:35,840 --> 00:45:38,359
Speaker 3: you know. They look at forward fasing, you know, it's

895
00:45:38,400 --> 00:45:39,080
Speaker 3: so cool.

896
00:45:39,520 --> 00:45:42,279
Speaker 1: No, and they also TikTok and social media doesn't look

897
00:45:42,320 --> 00:45:45,879
Speaker 1: at We don't like mascarrogate and that she wore fake

898
00:45:46,000 --> 00:45:49,600
Speaker 1: lashes and so, but what we're gonna do is non

899
00:45:49,760 --> 00:45:52,160
Speaker 1: stop talk about it and get them fifty five million

900
00:45:52,280 --> 00:45:55,359
Speaker 1: views and make them more money. Like they think they're

901
00:45:55,400 --> 00:45:58,399
Speaker 1: talking negatively about something that's making them more money.

902
00:45:58,480 --> 00:45:59,400
Speaker 2: They think they talk about it.

903
00:45:59,760 --> 00:46:04,080
Speaker 3: Oh Hollywood added, Yes, good press, bad press accomplishes the

904
00:46:04,120 --> 00:46:08,320
Speaker 3: same thing. Awareness is awareness is awareness.

905
00:46:08,040 --> 00:46:08,920
Speaker 2: In this space, it does.

906
00:46:08,960 --> 00:46:10,880
Speaker 1: They could talk bad about a Tart Influencia trip, and

907
00:46:10,920 --> 00:46:12,280
Speaker 1: they're going to buy the Tart stuff.

908
00:46:12,360 --> 00:46:13,840
Speaker 2: So I'm going to have some.

909
00:46:13,920 --> 00:46:16,040
Speaker 1: I'll probably have someone on from Tart and all these brands,

910
00:46:16,080 --> 00:46:18,280
Speaker 1: and I think this is going to be a good conversation.

911
00:46:18,400 --> 00:46:21,480
Speaker 1: I really do like this was a very good conversation.

912
00:46:21,719 --> 00:46:23,719
Speaker 1: Like I realized, there's a lot to talk about here

913
00:46:23,760 --> 00:46:26,880
Speaker 1: that's relatable to everyone, from business to just the you know,

914
00:46:26,960 --> 00:46:28,120
Speaker 1: a woman putting her makeup on.

915
00:46:29,160 --> 00:46:31,359
Speaker 3: Yeah, I would love to talk to you. I find

916
00:46:31,440 --> 00:46:35,000
Speaker 3: you so smart, Bethany. I watched you. I watched you

917
00:46:35,120 --> 00:46:38,959
Speaker 3: for many years, and I'm very admirable about the humanitarian

918
00:46:39,040 --> 00:46:42,360
Speaker 3: stuff that you do. Thank you, it's awesome. Thank you.

919
00:46:42,560 --> 00:46:46,000
Speaker 3: Well you've used your voice to help people, which I

920
00:46:46,600 --> 00:46:47,360
Speaker 3: really appreciate.

921
00:46:47,680 --> 00:46:50,880
Speaker 1: Well, just know that I'm by no means an expert,

922
00:46:51,000 --> 00:46:53,520
Speaker 1: and you are an expert, and you have created something

923
00:46:53,600 --> 00:46:57,040
Speaker 1: that change in industry. And I don't know anything about

924
00:46:57,080 --> 00:46:59,560
Speaker 1: the trades, and I don't know anything about who owns

925
00:46:59,600 --> 00:47:01,680
Speaker 1: what com And like someone said on a TikTok that

926
00:47:01,760 --> 00:47:04,920
Speaker 1: land home owns NIX and someone's or in my comments

927
00:47:04,960 --> 00:47:06,200
Speaker 1: because I worked with one of them and the other

928
00:47:06,239 --> 00:47:08,279
Speaker 1: and they were like, oh, I guess because I really

929
00:47:08,360 --> 00:47:11,239
Speaker 1: don't know like insider stuff, and I don't want to

930
00:47:11,320 --> 00:47:13,759
Speaker 1: because then I would be like inside, I like being

931
00:47:13,880 --> 00:47:17,760
Speaker 1: out here kind of just only talking about what I observe,

932
00:47:17,880 --> 00:47:19,719
Speaker 1: if that makes any sense, Like this is all just

933
00:47:19,719 --> 00:47:22,400
Speaker 1: stuff that I'm telling you that I've learned from observing.

934
00:47:22,520 --> 00:47:25,520
Speaker 2: I don't know the inside baseball about any of this.

935
00:47:26,320 --> 00:47:28,080
Speaker 3: Yeah, but your intuition is spot on.

936
00:47:28,480 --> 00:47:30,319
Speaker 1: You think I know a decent amount about what I'm

937
00:47:30,320 --> 00:47:31,560
Speaker 1: talking about, like with all this time.

938
00:47:31,600 --> 00:47:35,160
Speaker 3: I mean, if you haven't learned, if you have avoided

939
00:47:35,320 --> 00:47:39,640
Speaker 3: learning and you still profess the things you profess, I

940
00:47:39,640 --> 00:47:41,560
Speaker 3: would say, yes, your intuition is very good.

941
00:47:41,840 --> 00:47:45,359
Speaker 1: Great because I respect you and your art a lot,

942
00:47:45,520 --> 00:47:48,200
Speaker 1: and your business also. So you are like you know,

943
00:47:48,880 --> 00:47:53,400
Speaker 1: you are smart, you are kind, you own one hundred percent,

944
00:47:53,960 --> 00:47:56,200
Speaker 1: and you invented it. So you're probably a triple threat.

945
00:47:56,239 --> 00:47:58,080
Speaker 1: So it's exciting to watch what you do next.

946
00:47:58,280 --> 00:48:02,000
Speaker 2: You know, honestly, it's really really really moved to.

947
00:48:02,040 --> 00:48:05,120
Speaker 3: An island and live in a hut somewhere probably.

948
00:48:04,880 --> 00:48:06,120
Speaker 2: But you won't need any makeup.

949
00:48:06,200 --> 00:48:07,960
Speaker 1: You can make a mattress out of your sponges, you

950
00:48:08,000 --> 00:48:14,120
Speaker 1: won't need any makeup. Amazing, Well, I appreciate the like, amazing, heated,

951
00:48:14,200 --> 00:48:17,520
Speaker 1: awesome conversation. I got so excited. It's like no one

952
00:48:17,560 --> 00:48:18,719
Speaker 1: to talk. I have no one to talk about this.

953
00:48:18,760 --> 00:48:20,239
Speaker 1: That's why I needed to do this podcast. And I

954
00:48:20,360 --> 00:48:23,120
Speaker 1: was like talking. I was like really exasperated, excited because

955
00:48:24,160 --> 00:48:25,800
Speaker 1: I don't have anyone to talk about this because my

956
00:48:25,840 --> 00:48:27,480
Speaker 1: friends don't even know what the hell I'm talking about,

957
00:48:27,520 --> 00:48:30,160
Speaker 1: and like I'm in this this world of social media

958
00:48:30,239 --> 00:48:32,840
Speaker 1: is it's like a planet that and then beauty in

959
00:48:33,000 --> 00:48:34,960
Speaker 1: that planet. It's like a little a little town in

960
00:48:35,000 --> 00:48:36,759
Speaker 1: that planet. So no one knows what I'm talking about.

961
00:48:37,239 --> 00:48:40,920
Speaker 3: Yeah, it's a it's a it's a very powerful little planet,

962
00:48:41,239 --> 00:48:44,040
Speaker 3: totally very influenced. So you know what though, too, I

963
00:48:44,440 --> 00:48:48,640
Speaker 3: have to just tell you, I was last night. I

964
00:48:49,400 --> 00:48:52,000
Speaker 3: had a crazy day yesterday, and so I knew we

965
00:48:52,040 --> 00:48:54,400
Speaker 3: were going to talk today. So I wanted to listen

966
00:48:54,480 --> 00:48:58,400
Speaker 3: to your podcast, just like the last couple ones, Like

967
00:48:58,480 --> 00:49:02,040
Speaker 3: I listened to you yet your podcast before. But honestly,

968
00:49:02,120 --> 00:49:04,759
Speaker 3: I don't have a lot of time, right, so I

969
00:49:04,920 --> 00:49:07,040
Speaker 3: was like, let me, let me, let me just like

970
00:49:07,200 --> 00:49:09,880
Speaker 3: I really I want to be prepared for her. I

971
00:49:10,040 --> 00:49:12,640
Speaker 3: like her so much. And I have to say, you

972
00:49:12,760 --> 00:49:18,560
Speaker 3: were cracking me the fuck up with grins, sports adventures

973
00:49:18,680 --> 00:49:23,440
Speaker 3: and motherhood because I have two kids that played sports

974
00:49:23,600 --> 00:49:28,840
Speaker 3: and you're you're so sput on with the fucking snacks

975
00:49:29,239 --> 00:49:32,520
Speaker 3: and the parents and the like I'm not good enough

976
00:49:32,640 --> 00:49:34,680
Speaker 3: and trying to like do things in the summer.

977
00:49:34,840 --> 00:49:37,320
Speaker 2: I had to catch up. Yeah, I'm catching up now. Yeah. No,

978
00:49:37,400 --> 00:49:40,120
Speaker 2: it's a ship show and I have one. You were amazing.

979
00:49:40,400 --> 00:49:41,399
Speaker 2: We now know each other.

980
00:49:42,040 --> 00:49:43,759
Speaker 1: Keep in touch with me if you want to talk

981
00:49:43,760 --> 00:49:47,840
Speaker 1: about anything. I'm here and I'm fascinated and listen.

982
00:49:47,920 --> 00:49:51,680
Speaker 3: I'm I'm open to collaborations right now. It's one of

983
00:49:51,880 --> 00:49:55,320
Speaker 3: our initiatives for twenty three twenty four. Okay, you know,

984
00:49:55,560 --> 00:49:58,160
Speaker 3: if you're serious about it, I mean I can we

985
00:49:58,280 --> 00:49:59,920
Speaker 3: can talk and not talk about that too.

986
00:50:00,320 --> 00:50:02,600
Speaker 2: Awesome. Nice to talk to you. Thank you so much.

987
00:50:02,680 --> 00:50:06,440
Speaker 2: This is a great launch for this show. Amazing.

988
00:50:06,480 --> 00:50:08,680
Speaker 3: Thank you so much. It was so great to meet you,

989
00:50:08,760 --> 00:50:10,720
Speaker 3: and I'm so honored to be your first guest.

990
00:50:10,960 --> 00:50:14,879
Speaker 2: I'm honored to It's perfect. You blend in perfectly.

991
00:50:16,920 --> 00:50:17,280
Speaker 3: Thanks.

992
00:50:22,640 --> 00:50:27,120
Speaker 2: This is a good podcast. I'm so excited. She was amazing,

993
00:50:27,200 --> 00:50:28,600
Speaker 2: and like I thought, I don't know what I thought

994
00:50:28,640 --> 00:50:29,279
Speaker 2: I was gonna talk about.

995
00:50:29,280 --> 00:50:31,080
Speaker 1: I thought it was gonna be like a short This

996
00:50:31,280 --> 00:50:34,040
Speaker 1: is like a second podcast to another podcast. So I

997
00:50:34,080 --> 00:50:35,600
Speaker 1: thought that was gonna be like just like a short

998
00:50:36,000 --> 00:50:38,000
Speaker 1: thing to have somebody to talk about in this podcast.

999
00:50:38,040 --> 00:50:39,160
Speaker 1: Because I'm talking about.

1000
00:50:39,160 --> 00:50:41,960
Speaker 2: That was amazing. This could be a good podcast. Like

1001
00:50:42,120 --> 00:50:42,680
Speaker 2: that was an.

1002
00:50:42,600 --> 00:50:46,120
Speaker 1: Interesting, fiery, passionate conversation with the woman who invented the

1003
00:50:46,120 --> 00:50:50,399
Speaker 1: beauty blender, like she's a legit, unfluenced beauty guest.

1004
00:50:50,600 --> 00:50:52,920
Speaker 2: I feel so major right now. I'm excited