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Speaker 1: This is the business of sports. Should Major League Baseball

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Speaker 1: shorten up the season? How do we present football to

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Speaker 1: the audience of the future. I don't think that most

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Speaker 1: players understand the power that they have. Michael. The future

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Speaker 1: of IndyCar racing is looking bright. Scott Sahn, very basic

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Speaker 1: math here, more bidders means more money. Evan, Nobody Williams.

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Speaker 1: The team value has essentially quadrupled, and the leaders in

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Speaker 1: the sports industry time to bring in our guest, hal Steinbrunner,

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Speaker 1: National Hockey League Commissioner Gary Betman, Atlanta Braves president Derek Schiller,

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Speaker 1: Patriots President Jonathan Kraft. Bloomberg Business of Sports from Bloomberg Radio. Hello,

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Speaker 1: I'm Scott Sshman, I'm Evan, Novie Williams, and I'm Michael Barr.

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Speaker 1: And this is the Bloomberg Business of Sports podcast where

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Speaker 1: we Evan dropped his phone and broke it over the

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Speaker 1: weekend and niece just not into it. Yeah, well, anyway,

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Speaker 1: the two of us, I'm ready, How are you? We are?

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Speaker 1: I am fine? You know. I went to the Rock

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Speaker 1: and Roll Hall of Fame induction ceremony Friday, Cleveland, No,

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Speaker 1: the one right here at the barclays Man and I

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Speaker 1: don't know why, but the Rocket Roll Hall of Fames

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Speaker 1: in Cleveland. But the induction ceremony was right, that makes

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Speaker 1: no sense. Should you have the induction ceremony at the

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Speaker 1: Hall of Fame? Well you could. Did the cure get in?

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Speaker 1: Oh yes, Oh my god? Did you see all right?

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Speaker 1: So did you see the viral video where some reporter

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Speaker 1: is like, the cure steps up on this? You know?

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Speaker 1: Wait a minute, wait we got sound of this medina?

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Speaker 1: Can you play it please? Hi? Congratulations there Rocket Roll

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Speaker 1: Hall of Fame inductees two thousand nineteen. Are you as

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Speaker 1: excited as I am? But it sounds Oh no, what

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Speaker 1: are we gonna do? I'm sure we'll get their eventual.

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Speaker 1: I love it. That's awesome. Interview, every interview I do.

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Speaker 1: Hey speak truth right, Oh my goodness, that is great.

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Speaker 1: This had nothing to do with sports business and then

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Speaker 1: perhaps said it was at park. Okay, so you know

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Speaker 1: a little little tight, but you remember the cure, right,

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Speaker 1: Evan doesn't You couldn't name any cure songs to just

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Speaker 1: to go for the millennial. I even looked up the

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Speaker 1: names of the songs and they don't. Well, if you

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Speaker 1: played the songs, I think you know it. Now, I

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Speaker 1: have to admit it was my wife didn't introduce me

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Speaker 1: to the cure because I didn't know who the cure was.

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Speaker 1: Until she introduced me to it. It was like, oh okay,

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Speaker 1: all right. So while Evan does not remember the cure

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Speaker 1: anything about it, I'll bet you he will remember this

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Speaker 1: slipping and injured his Zion Williamson. And thirty six seconds

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Speaker 1: into the games, Zion Williamson is down. He blew through

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Speaker 1: his shoe. Look at his Look at his left shoe.

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Speaker 1: He blew completely through the shoe. Well, now that he

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Speaker 1: was down. But now Zion and Duke are out of

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Speaker 1: the tournament. I would think the prohibitive favorite in many

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Speaker 1: betting pools. But Eben, what we like about this story

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Speaker 1: is what happened to the shoot. Yeah, there seems to

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Speaker 1: be some some uncertainty right now. Um Zion doesn't know.

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Speaker 1: I believe some reporters asked Duke Kosachevsky in the Duke

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Speaker 1: athletic department. They don't know. People ask Nike they also

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Speaker 1: don't know. It seems as though this shoe has either

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Speaker 1: been discarded or is being saved somewhere. Somebody like went

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Speaker 1: into the locker room and chucked it in the in

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Speaker 1: the in the garbage. I mean it is, it's trash, right,

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Speaker 1: I mean, it's really nothing to do with but the

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Speaker 1: in this day and age, as you and I have

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Speaker 1: discussed off the air, if you make the last out

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Speaker 1: in the World Series, or if you're holding the ball

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Speaker 1: when the NBA Championship when the buzzer goes off, don't

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Speaker 1: throw it like hold the ball. Get it authenticated. Because

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Speaker 1: this according to Ken Golden of Golden auptions, that shoe,

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Speaker 1: the most famous sneaker, is worth two hundred and fifty

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Speaker 1: thousand dollars. I assume it's property of Duke University, even

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Speaker 1: though it's given to Zion. I assume it's property of

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Speaker 1: Duke or do you think it should be property of Zi. Yeah,

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Speaker 1: the just the shoes they get are are there, you know,

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Speaker 1: the but the uniform is it's still do you know.

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Speaker 1: I mean, I'm sure that they let him keep it,

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Speaker 1: but I'll bet you if I show, I'll bet you

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Speaker 1: that's property. I don't know about that re memory. All

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Speaker 1: this mess that's going on now with what the doormats.

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Speaker 1: They couldn't take the doormats, so I'm not sure they

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Speaker 1: could take the shoe. That's different. Now that the shoe

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Speaker 1: is different. I mean, this thing wasn't It wasn't thrown

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Speaker 1: out immediately right there there at all. We don't know sure,

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Speaker 1: but Nike inspected it. I'm sure this shoe was put

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Speaker 1: through a bunch of tests for Nike to try to

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Speaker 1: figure out, okay, what what seemed broke? What what happened here?

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Speaker 1: To make sure this thing bro so something. This wasn't

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Speaker 1: thrown out day of if it was thrown out at all, um,

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Speaker 1: at some point Nike got its hands on this and

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Speaker 1: and and really put the thing through the ring or

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Speaker 1: to try to figure out, okay, what went wrong? What

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Speaker 1: happened after that? You know that that who? Who knows?

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Speaker 1: At that point? I want to know where the shoe

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Speaker 1: is and I want to know if Zion gets to

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Speaker 1: keep the money now put it up for auction and

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Speaker 1: sell it. Let me explain right quick about the doormats.

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Speaker 1: What I was talking about is at some of the

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Speaker 1: players wanted the doormats that you had. I guess you know,

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Speaker 1: in the locker rooms a little momentum. It seems plain

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Speaker 1: to me, Bar that you cannot just take the doormat. Yeah,

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Speaker 1: I think the difference between the shoe and the doormat

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Speaker 1: is the shoe is you know, it's something that Zion

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Speaker 1: is given as a player. Domat is allowed to wear

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Speaker 1: in games, he wears in practices. Um, and you're right, guy,

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Speaker 1: I don't know for sure. The college athletes that I know,

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Speaker 1: you know they keep the things that they wear because

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Speaker 1: the school doesn't make a big deal. Yeah, this thing

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Speaker 1: was worth fifty million dollars. Let's just say joke. And

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Speaker 1: Duke made a claim on it, saying, wo we give

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Speaker 1: we issue that to you, but it still belongs to us. Man.

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Speaker 1: I would love it if a year from now Zion

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Speaker 1: is fighting university. Yeah, Zion puts this thing up for auction.

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Speaker 1: Well he donated to charity. That would be a really

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Speaker 1: big shoe. It wouldn't. But anyway, which as Zion knows

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Speaker 1: who the cure is. Yeah. Speaking of which, let's talk

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Speaker 1: about the final four. So we have now Michigan State,

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Speaker 1: who took out Duke. Yeah, I told you my neighbor

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Speaker 1: has a giant inflatable Spartan on his front yard. I

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Speaker 1: didn't I have to go to hide to Chris and

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Speaker 1: say congrats. What now I'm trying to think now, they

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Speaker 1: are they playing Texas Tech them right then St Virginia virg. Yeah,

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Speaker 1: it's now interested. I mean, CBS not happy you lost Duke,

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Speaker 1: you lost Kentucky. Brutal. This is this is not from

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Speaker 1: a spectator standpoint, This is not what you really I

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Speaker 1: think we're hoping for. Yeah, but I mean it's still

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Speaker 1: it's the final four. I mean, I know a lot

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Speaker 1: of people now their brackets are all blown to smooth rings.

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Speaker 1: So you're gonna have a drop off. But at the

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Speaker 1: same time, people still watching. Yeah, but will they watch

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Speaker 1: it in sort of bigger numbers that had Kentucky been there? Yeah,

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Speaker 1: And do I think Duke is obviously the biggest potential

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Speaker 1: of a Kentucky Duke final I mean, would have been

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Speaker 1: just bonkers from a rating standpoint, And now you you

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Speaker 1: run the risk of having you know, Texas Tech would

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Speaker 1: not be but if you do have Auburn Texas Tech.

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Speaker 1: By the way, on the business side of things, you'd

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Speaker 1: have two under Armur schools. You've got Nike under Armour,

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Speaker 1: Nike under Armour, Nike obviously with the name brands of

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Speaker 1: Michigan State in Virginia. Yeah, this is this would be

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Speaker 1: I mean, I don't. I don't believe in under Armur

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Speaker 1: school has ever won college basketball championship. They won football

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Speaker 1: Auburn did it um a number of years ago. Uh yeah,

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Speaker 1: this would be a pretty big deal. At the beginning

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Speaker 1: of the tournament, we kind of laughed that, you know,

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Speaker 1: the believe it was sixteen under Armur teams. There were

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Speaker 1: pretty much none that than anyone had really you know,

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Speaker 1: knew thought of as under Armour schools. Well, you know,

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Speaker 1: two of these teams have have got hot and at

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Speaker 1: the right time. Do you do with that? Let's just say,

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Speaker 1: let's say you get Auburn and Texas Tech in the championship.

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Speaker 1: Obviously you're gonna win in one of them, but they're

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Speaker 1: still a football spot football schools totally. What do you

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Speaker 1: do with that? How do you get it? Because has

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Speaker 1: never been there as never I understand you can sell it.

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Speaker 1: My question is will you sell because you're selling it,

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Speaker 1: will people go out and buy these shoes because of

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Speaker 1: the promotion you get from an under arm that's people

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Speaker 1: will obviously buy more Auburn or Texas Tech stuff if

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Speaker 1: either of those teams win the national championship, right, there's

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Speaker 1: a boost there. But I mean one of the main

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Speaker 1: reasons these companies do this is that there is inherent

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Speaker 1: like name association. Right. You don't fully realize it, but

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Speaker 1: if you watch sixty minutes of two under Armer teams

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Speaker 1: playing against each other, you are constantly bombarded with the

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Speaker 1: under Armour logo, right, and that means something to you

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Speaker 1: kind of subconsciously as you think about these brands. Right,

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Speaker 1: if we see Auburn celebrate cutting down the nets with

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Speaker 1: the confetti flying and kids hugging each other, and they're

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Speaker 1: all wearing Auburn jerseys or have Auburn shirts pulled over them, Um,

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Speaker 1: those are that's valuable, really valuable brandings? Were getting a

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Speaker 1: sponsored ladder and scissor. We have a sponsored ladder. I

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Speaker 1: remember the ladder? Can we get a scissor? Can we

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Speaker 1: get I mean big logo of this is a company?

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Speaker 1: Whis car something like that? Fiscar? I think it's like

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Speaker 1: like the zippers. Why what's the zipper company? Why? Why

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Speaker 1: is he? Right? Can't If you look at your zipper,

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Speaker 1: it might say Y two K. I think K. Of

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Speaker 1: course it's upside Oh wait, that's right on your zipper.

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Speaker 1: That's a that's a UM. If you ever listen to outcast,

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Speaker 1: he says it, never mind, I've heard about Yeah, I

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Speaker 1: can't get that visual if you're just looking at your

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Speaker 1: zipper right there trying to see what the brand is.

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Speaker 1: So but anyway, keep keep it with you, but keep

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Speaker 1: it with me. Thank you. Buffalo Wild Wings Monsorship overtime. Yeah,

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Speaker 1: the I actually thought this is fairly interesting. Astute listener

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Speaker 1: or watchers of the n c A tournament may have noticed.

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Speaker 1: But the first couple of games that went into overtime Tennessee, Iowa,

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Speaker 1: I believe, and then uh Tennessee when they lost later

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Speaker 1: on both those games, at the moment they went into overtime,

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Speaker 1: there was a thirty second Buffalo Wild Wings ad that

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Speaker 1: immediately followed it that, you know, essentially the voiceover is like, Hey,

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Speaker 1: we're going into overtime, how are you spending the five

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Speaker 1: minutes before overtime? You should order some wings? Essentially that

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Speaker 1: um which for me, and I'm sure this isn't the first,

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Speaker 1: but it's the first time I can remember seeing a

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Speaker 1: targeted ad in that way that obviously wouldn't have run

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Speaker 1: if it wasn't going into overtime, but but directly referenced

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Speaker 1: what was going on in the game you were just watching,

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Speaker 1: which I assume is kind of the future of the

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Speaker 1: way advertisers are going to use sports to kind of

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Speaker 1: keep their advertising relevant. Um. But I thought it was interesting, right.

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Speaker 1: The CBS and Turner, the two companies that own the

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Speaker 1: rights to March Madness from a TV standpoint, also own

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Speaker 1: the marketing right, so this is a deal that they

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Speaker 1: would have struck with Buffalo Wild Wings. It doesn't happen

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Speaker 1: through the n c A. It happens through through Turner

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Speaker 1: and CBS. And I'm sure you know Buffalo Wild Wings

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Speaker 1: went to them and said, listen, for games are going

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Speaker 1: to overtime, we'd like to do something special. Here's what

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Speaker 1: we're thinking. We have a specific thirty second ad at

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Speaker 1: the moment it goes into overtime. We want that to

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Speaker 1: be the first thing showing yeah, it's valuable. Um And

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Speaker 1: I really feel like this is kind of the beginning

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Speaker 1: of something we're gonna start seeing more and more. Why

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Speaker 1: not if you're, you know, an advertiser for the Golden

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Speaker 1: State Warriors, why don't you have a you know, the

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Speaker 1: moment stuff hits forty points, Like, we want this ad

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Speaker 1: to be the first thing running after the break right,

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Speaker 1: and it says, you know stuff, just at forty points

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Speaker 1: you can get whatever it is. That's a stupid idea,

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Speaker 1: But I think we're going to see more and more

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Speaker 1: of these these ads that are created um to to

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Speaker 1: directly reference the thing that you're watching. I mean, that's

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Speaker 1: so locally was sponsored by If you want to listen

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Speaker 1: to this overtime Evan now that I'm hungry. This is

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Speaker 1: the Bloomberg Business of Sports podcast, mcdina, Can you play

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Speaker 1: us out with some cure this? I got you, I

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Speaker 1: got you, you always do. Thank hid it up. I'm

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Speaker 1: not Robert Smith, but I'm Michael Barr. Robert Smith has

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Speaker 1: been against on the show. Just the other Roberts. Yeah,

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Speaker 1: the other Robert Smith who mentioned the other who mentioned

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Speaker 1: the other Robbers along with scottsni and Evan Nobi Williams.

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Speaker 1: I think you're gonna give me something good like show Me,

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Speaker 1: Show Me, Show Me. Every Monday, Wednesday and Thursday, we

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Speaker 1: at the end of the week when we speak with

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