1 00:00:08,080 --> 00:00:10,399 Speaker 1: Hello, and welcome to Savor production of I Heart Radio. 2 00:00:10,480 --> 00:00:13,600 Speaker 1: I'm Annie Reese and I'm Lauren Vogelbaum, and today we 3 00:00:13,720 --> 00:00:18,960 Speaker 1: have a classic episode for you about vegemite Yes, which 4 00:00:20,079 --> 00:00:24,000 Speaker 1: I recently went to the office for the first time 5 00:00:24,960 --> 00:00:30,000 Speaker 1: in over a year, and my desk was an absolute mess, 6 00:00:30,040 --> 00:00:36,240 Speaker 1: I have to say, just everything was unplugged and tipped over. 7 00:00:36,360 --> 00:00:38,000 Speaker 1: And I'm a very like I said, I'm a very 8 00:00:38,000 --> 00:00:39,839 Speaker 1: sentimental person and I have a lot of artwork and 9 00:00:39,880 --> 00:00:41,640 Speaker 1: all this stuff, and it was just all over the place. 10 00:00:42,360 --> 00:00:45,000 Speaker 1: So I was trying to clean it up and U 11 00:00:45,880 --> 00:00:50,240 Speaker 1: I uncovered a couple of years back, I think after 12 00:00:50,320 --> 00:00:54,520 Speaker 1: we did this episode, a listener sent us not vegemite, 13 00:00:55,160 --> 00:01:01,880 Speaker 1: marmite yes, and I found it, uh, And I was like, oh, 14 00:01:02,080 --> 00:01:06,920 Speaker 1: I guess I'll take this home. So now it's in 15 00:01:06,959 --> 00:01:11,240 Speaker 1: my equally messy cabinet, which is a real danger to 16 00:01:11,280 --> 00:01:15,000 Speaker 1: open at any point in time right now, So that's 17 00:01:15,000 --> 00:01:20,840 Speaker 1: where it lives, Okay, cool? Cool? Uh? Yeah, Yeah. We 18 00:01:20,840 --> 00:01:23,280 Speaker 1: we do talk a little bit about marmite in in 19 00:01:23,319 --> 00:01:29,880 Speaker 1: this episode, also about Tim TAM's Yes, which um which 20 00:01:30,040 --> 00:01:34,160 Speaker 1: as of the recording of this episode, I had not 21 00:01:34,360 --> 00:01:38,560 Speaker 1: tried before, but we did and on on video bless us. 22 00:01:38,760 --> 00:01:43,280 Speaker 1: Um did a little Tim Tam slam uh taste test. 23 00:01:44,280 --> 00:01:46,160 Speaker 1: I didn't know how to do it at first. You 24 00:01:46,240 --> 00:01:48,520 Speaker 1: instructed me. It meant I had to eat like more 25 00:01:48,560 --> 00:01:52,120 Speaker 1: tim Tams. And that was, you know, clearly shattering. Um. 26 00:01:52,640 --> 00:02:00,520 Speaker 1: It was. That was my goal all along. I want 27 00:02:00,520 --> 00:02:03,040 Speaker 1: to get Lauren t eat all of the tim Dams. 28 00:02:05,160 --> 00:02:07,480 Speaker 1: I need more. I need more friends like you Annie. 29 00:02:09,680 --> 00:02:12,560 Speaker 1: All my evil plans are secretly like really nice and 30 00:02:14,639 --> 00:02:17,560 Speaker 1: doing cheering people up and doing no harm. I like that, 31 00:02:17,720 --> 00:02:22,120 Speaker 1: all right, Yeah, yeah, but yeah, this episode from is 32 00:02:22,120 --> 00:02:26,880 Speaker 1: from way back in Wow. Yeah, a lot of are 33 00:02:26,960 --> 00:02:29,760 Speaker 1: a lot of the the spields I guess that we 34 00:02:29,840 --> 00:02:32,400 Speaker 1: do the sticks that we have on the show hadn't 35 00:02:32,400 --> 00:02:35,720 Speaker 1: really developed yet, And so it's always really entertaining to 36 00:02:35,760 --> 00:02:38,160 Speaker 1: me listening back to some of these episodes and going like, oh, 37 00:02:38,280 --> 00:02:40,280 Speaker 1: there was the seed of that right there, we just 38 00:02:40,320 --> 00:02:45,400 Speaker 1: hadn't hadn't quite grown into it yet. Um right right, 39 00:02:45,760 --> 00:02:51,240 Speaker 1: but still really fun. Yes, very interesting story for sure 40 00:02:51,720 --> 00:02:56,079 Speaker 1: for sure. Yeah, and yeah, I guess we should get 41 00:02:56,080 --> 00:03:10,840 Speaker 1: into it passed. Annie and Lauren take it away. Hello, 42 00:03:10,880 --> 00:03:13,280 Speaker 1: and welcome to food Stuff. I'm Annie Rees and I'm 43 00:03:13,360 --> 00:03:16,880 Speaker 1: Lauren Vocalbam and today we're we're talking about something that 44 00:03:16,919 --> 00:03:20,640 Speaker 1: Annie has been very excited to get into. That's right, 45 00:03:21,360 --> 00:03:25,720 Speaker 1: it's Vegammite. It rhymed even uh and we may or 46 00:03:25,760 --> 00:03:27,600 Speaker 1: may not have a section on Tim TAM's because we're 47 00:03:27,639 --> 00:03:30,480 Speaker 1: just doing a whole Australia themed thing right now. Yeah, 48 00:03:30,560 --> 00:03:33,320 Speaker 1: and I love Tim TAM's and I just couldn't wait. 49 00:03:33,520 --> 00:03:35,840 Speaker 1: I couldn't wait. I still don't necessarily know what a 50 00:03:35,880 --> 00:03:38,920 Speaker 1: Tim tam is by the time we do this, you 51 00:03:39,000 --> 00:03:41,120 Speaker 1: will by the time it publishes. I mean we're doing 52 00:03:41,160 --> 00:03:45,040 Speaker 1: it currently, um, but I am on the search for 53 00:03:45,080 --> 00:03:49,440 Speaker 1: Tim TAM's that don't cost twelve American dollars and we 54 00:03:49,520 --> 00:03:52,560 Speaker 1: will be partaking in a Tim Tam slam, which I 55 00:03:52,600 --> 00:03:56,560 Speaker 1: will explain at a later time in this podcast. Excellent, alright, 56 00:03:56,600 --> 00:04:00,360 Speaker 1: but first vegam might also thanks to a listener Grin 57 00:04:00,640 --> 00:04:03,720 Speaker 1: for suggesting this topic. Yes, and um, I told her 58 00:04:03,760 --> 00:04:06,440 Speaker 1: we were doing it a long time ago, so sorry 59 00:04:06,520 --> 00:04:08,320 Speaker 1: for the way, and she was so excited about it, 60 00:04:08,360 --> 00:04:12,680 Speaker 1: so hopefully she's still excited about it. So what is 61 00:04:12,800 --> 00:04:17,160 Speaker 1: vegemite For people who don't know, It's an Australian product 62 00:04:17,279 --> 00:04:21,800 Speaker 1: that is a brown colored spread made up of vegetables huh, 63 00:04:21,960 --> 00:04:26,640 Speaker 1: like celery and onion, spice additives and leftover breers. Yeast 64 00:04:26,839 --> 00:04:33,240 Speaker 1: extracts sounds so good, right, Well, I mean actually it 65 00:04:33,320 --> 00:04:38,320 Speaker 1: kind of does. It's very very strongly flavored. Yes, it's 66 00:04:38,440 --> 00:04:41,800 Speaker 1: rather known for that. Going off of that, I learned 67 00:04:41,839 --> 00:04:45,400 Speaker 1: when I was in Australia, there's a for the most part, 68 00:04:45,560 --> 00:04:49,560 Speaker 1: agreed upon right way quote to eat it, because it's 69 00:04:49,560 --> 00:04:51,920 Speaker 1: about the same consistency and thickness of like like a 70 00:04:51,960 --> 00:04:55,760 Speaker 1: peanut butter kind of thing. Except it's very salty, very 71 00:04:56,000 --> 00:04:59,200 Speaker 1: so salty. So if you want to do it in 72 00:04:59,200 --> 00:05:02,280 Speaker 1: this right way, you spread a thin layer of it 73 00:05:02,440 --> 00:05:07,159 Speaker 1: on buttered toast or crackers, sparingly, sparingly, sparingly. That's the key, 74 00:05:07,240 --> 00:05:10,000 Speaker 1: because it's so salty. You just you you want to use, 75 00:05:10,000 --> 00:05:14,080 Speaker 1: you want to scrape, almost scrape. Yeah, so jos should 76 00:05:14,120 --> 00:05:16,800 Speaker 1: last a long time in theory. Um, you can get 77 00:05:16,839 --> 00:05:20,279 Speaker 1: a little more fancy, sophisticated and a cheese and avocado. 78 00:05:20,960 --> 00:05:25,719 Speaker 1: But I found that I enjoyed it this way. Yeah, 79 00:05:25,839 --> 00:05:29,360 Speaker 1: buttered toast vegemite, Yeah, I do love buttered toast anyway, 80 00:05:29,360 --> 00:05:33,520 Speaker 1: But yeah, vegem my my experience before I went to Australia, 81 00:05:33,600 --> 00:05:36,839 Speaker 1: I did find it a little too salty, But when 82 00:05:36,880 --> 00:05:40,040 Speaker 1: when I went and I learned this method, I did 83 00:05:40,120 --> 00:05:43,520 Speaker 1: enjoy it like this, So take that for what it's worth. 84 00:05:44,200 --> 00:05:46,640 Speaker 1: I don't know, have you ever had vegem I don't 85 00:05:46,640 --> 00:05:48,640 Speaker 1: really what I called you I have. I think that 86 00:05:48,680 --> 00:05:51,240 Speaker 1: we tried some ben ben balling and I tried some 87 00:05:51,360 --> 00:05:54,720 Speaker 1: on the live show snack stuff, and I don't think 88 00:05:54,720 --> 00:05:56,760 Speaker 1: either of us we did more like a like a 89 00:05:56,880 --> 00:06:00,680 Speaker 1: dollop than than a spread. Sure, and so that was 90 00:06:00,839 --> 00:06:03,760 Speaker 1: quite a bit. That's high concentration. Yeah, yeah, And it 91 00:06:03,839 --> 00:06:06,400 Speaker 1: tastes if you if you've never tried marmite or vegemite, 92 00:06:06,440 --> 00:06:08,520 Speaker 1: marmite is a is a British version of it, or 93 00:06:08,680 --> 00:06:12,280 Speaker 1: perhaps the original version. Um. It tastes a little bit 94 00:06:12,320 --> 00:06:20,200 Speaker 1: like stale beer. Yeah, like vegetative, stale salty beer. That 95 00:06:20,279 --> 00:06:22,760 Speaker 1: doesn't sound good. But but but I can see where 96 00:06:22,800 --> 00:06:24,880 Speaker 1: I can see where it certainly is an acquired taste. 97 00:06:24,880 --> 00:06:27,120 Speaker 1: People get really into it. There's something kind of comforting 98 00:06:27,160 --> 00:06:30,520 Speaker 1: and like that that like bready yeasty sort of flavor. Yeah. 99 00:06:30,920 --> 00:06:34,919 Speaker 1: I recommend trying it, but in small maps. Yes, And 100 00:06:35,360 --> 00:06:37,880 Speaker 1: it's got a lot of vitamin b like a whole lot, 101 00:06:38,080 --> 00:06:41,960 Speaker 1: like a whole whole five graham. Serving a vegemite takes 102 00:06:42,000 --> 00:06:46,080 Speaker 1: care of of your daily recommended intake of ribo flavor 103 00:06:46,760 --> 00:06:51,280 Speaker 1: and nine and sin nice and nice, and the recommended 104 00:06:51,360 --> 00:06:55,599 Speaker 1: amount of fullate. The color is natural, it's vegetarian, mostly 105 00:06:55,640 --> 00:06:58,599 Speaker 1: fat and sugar free, but it's um not gluten free. 106 00:06:59,600 --> 00:07:04,119 Speaker 1: And also it's certified as halal and kosher, so that's 107 00:07:04,160 --> 00:07:07,760 Speaker 1: relatively healthier than I would have guessed by the taste. 108 00:07:08,760 --> 00:07:12,120 Speaker 1: Australia produces twenty two point seven million tubs of vegemite 109 00:07:12,160 --> 00:07:16,320 Speaker 1: a year, are about two hundred and thirty five a minute. Yeah, 110 00:07:16,440 --> 00:07:20,120 Speaker 1: most of this is consumed in Australia thirty jars that 111 00:07:20,200 --> 00:07:24,320 Speaker 1: stay in the country per every one exported, and according 112 00:07:24,360 --> 00:07:27,320 Speaker 1: to what's Coocae America, vegemite is in nine out of 113 00:07:27,360 --> 00:07:33,040 Speaker 1: ten Australian pantries. There are also British, as we said, German, Swiss, 114 00:07:33,040 --> 00:07:37,880 Speaker 1: and New Zealand versions of yeast extract products. Marmite sentavice 115 00:07:38,880 --> 00:07:43,800 Speaker 1: vitem are an Australian competitor called Promite, non vegetarian, but 116 00:07:43,840 --> 00:07:47,880 Speaker 1: similar tasting spread called both reel, etcetera. All of these 117 00:07:48,000 --> 00:07:52,440 Speaker 1: names do not sound necessarily like a food product, right, yeah, 118 00:07:52,720 --> 00:07:56,040 Speaker 1: both reel is because it contains some like cow something 119 00:07:57,320 --> 00:07:59,880 Speaker 1: I don't know, well, none of them sound it's very harsh, 120 00:08:00,040 --> 00:08:02,480 Speaker 1: like every it's all very yeah, like you're gonna get 121 00:08:02,520 --> 00:08:04,160 Speaker 1: your vitamins whether you like it or not. It's an 122 00:08:04,160 --> 00:08:08,560 Speaker 1: interesting theme for sure. The recipe, which is secret, has 123 00:08:08,600 --> 00:08:11,760 Speaker 1: stayed for the most part the same since its invention. 124 00:08:12,040 --> 00:08:14,680 Speaker 1: Um the biggest change was reducing the salt from ten 125 00:08:15,120 --> 00:08:21,680 Speaker 1: to eight percent. Also, as of you can purchase it 126 00:08:21,720 --> 00:08:25,800 Speaker 1: in tubes. I'm envisioning similar to go gurt, And for 127 00:08:25,840 --> 00:08:29,440 Speaker 1: a brief time that same year, Australians could find oh, 128 00:08:29,880 --> 00:08:31,880 Speaker 1: just over here, shaking my head at the idea of 129 00:08:31,960 --> 00:08:35,280 Speaker 1: veggammite flavored go gurt. I'm back, I'm back, Okay, you can. 130 00:08:35,600 --> 00:08:38,360 Speaker 1: It's so that um I read, it's so that you 131 00:08:38,400 --> 00:08:41,480 Speaker 1: can travel with it easily. You've got some of course 132 00:08:41,679 --> 00:08:44,360 Speaker 1: ready to go. For a brief time that same year, 133 00:08:45,200 --> 00:08:49,320 Speaker 1: Australians could find vegamite flavored craft singles like like cheesy 134 00:08:49,360 --> 00:08:52,680 Speaker 1: craft singles and what was an attempt to capture the 135 00:08:52,720 --> 00:08:57,160 Speaker 1: flavor of cheese and vegamite sandwiches and one craft slice 136 00:08:57,520 --> 00:08:59,840 Speaker 1: didn't work out. They tried again to harness this combo 137 00:09:00,080 --> 00:09:03,560 Speaker 1: two thousand nine and a charred spread called Cheesy Bite. 138 00:09:05,800 --> 00:09:08,160 Speaker 1: I put an exclamation point at the end, and I 139 00:09:08,200 --> 00:09:10,520 Speaker 1: guess that's because I was excited about it. But maybe 140 00:09:10,559 --> 00:09:14,480 Speaker 1: the product that's an exclamation point. I can't remember. But 141 00:09:14,600 --> 00:09:18,079 Speaker 1: thanks to the mild flavor, the sales have been mildly 142 00:09:18,240 --> 00:09:21,080 Speaker 1: successful and you can still find it in stores today. 143 00:09:21,600 --> 00:09:25,760 Speaker 1: The collaboration with Cadbury Chocolates, however, and yes you heard 144 00:09:25,800 --> 00:09:29,120 Speaker 1: that correctly, it didn't work out as well. The Guardians 145 00:09:29,120 --> 00:09:33,680 Speaker 1: review described the taste like quote licking a plate where 146 00:09:33,720 --> 00:09:36,800 Speaker 1: vegem mighte was smeared many months ago, then left in 147 00:09:36,800 --> 00:09:41,000 Speaker 1: the sink to fester. Yep, vegemite laced chocolate. It was 148 00:09:41,000 --> 00:09:44,520 Speaker 1: a thing that they did on purpose, the very very 149 00:09:44,600 --> 00:09:48,000 Speaker 1: narrow window for success there. I mean, you know, I 150 00:09:48,240 --> 00:09:53,920 Speaker 1: get the concept, like like salted chocolate, I love, but yeah, Cadbury, 151 00:09:52,960 --> 00:09:55,240 Speaker 1: But I don't think it was a Cadbury. It was 152 00:09:55,280 --> 00:09:57,480 Speaker 1: just it. Oh I thought it was Cadburry chocolate. Square 153 00:09:57,920 --> 00:10:02,000 Speaker 1: thought it was an egg with the vegem Oh no, yeah, 154 00:10:02,000 --> 00:10:04,800 Speaker 1: oh no, that's a whole different thing. Okay, okay, all right, 155 00:10:05,240 --> 00:10:07,840 Speaker 1: well then that's slightly better than what I was imagining. 156 00:10:08,360 --> 00:10:13,000 Speaker 1: Still didn't work out. In two thousand eleven, Obama, President 157 00:10:13,000 --> 00:10:17,280 Speaker 1: Obama caused a bit of international kerfuffle when he told 158 00:10:17,320 --> 00:10:22,319 Speaker 1: Australia's Prime Minister Julia Gillard he found vegamite horrible. And 159 00:10:22,520 --> 00:10:28,440 Speaker 1: that's because there's a very deep Australian emotion about vegemite. Yes, 160 00:10:28,679 --> 00:10:32,280 Speaker 1: it's kind of become a product that represents Australia and 161 00:10:32,320 --> 00:10:35,280 Speaker 1: also invokes a sense of nostalgia for a lot of 162 00:10:35,320 --> 00:10:40,079 Speaker 1: Australians and Prime Minister Kevin Reads two thousand seven campaign, 163 00:10:40,120 --> 00:10:43,400 Speaker 1: he described himself as a toast and vegemite sort of 164 00:10:43,400 --> 00:10:46,600 Speaker 1: a guy. In two thousand twelve, the BBC wrote that 165 00:10:46,679 --> 00:10:50,680 Speaker 1: vegemmite was a symbolic of Australia as Sydney, Harbor Bridge 166 00:10:50,760 --> 00:10:54,840 Speaker 1: and the Koala. But this was not always the case. No, 167 00:10:55,080 --> 00:10:58,320 Speaker 1: certainly not. But before we get into the history, I 168 00:10:58,360 --> 00:11:02,960 Speaker 1: wanted to get into the science of this yeast extract 169 00:11:03,640 --> 00:11:08,360 Speaker 1: that vegemite is made of. So what is it. Well, 170 00:11:08,800 --> 00:11:11,320 Speaker 1: we've talked a bunch about yeasts as they're used in 171 00:11:11,360 --> 00:11:14,240 Speaker 1: the fermentation process for beer and wine. Um, but we're 172 00:11:14,240 --> 00:11:18,160 Speaker 1: not actually talking about micro organism poop today. No, No, 173 00:11:18,320 --> 00:11:22,080 Speaker 1: we are talking about micro organism guts. Oh well, that's exciting, 174 00:11:22,360 --> 00:11:25,160 Speaker 1: uh huh. So sacro mices sarah v c a is 175 00:11:25,200 --> 00:11:27,480 Speaker 1: a species of yeast, you know, a type of fungi 176 00:11:27,800 --> 00:11:30,200 Speaker 1: that eats sugars um such as the sugars in wheat 177 00:11:30,280 --> 00:11:34,240 Speaker 1: or grapes and excrete ethanol. They're sometimes called brewer's east 178 00:11:34,360 --> 00:11:37,319 Speaker 1: or baker's yeast because they're used in those industries. And 179 00:11:37,480 --> 00:11:40,240 Speaker 1: they are single celled organisms, so so they consist of 180 00:11:40,240 --> 00:11:43,240 Speaker 1: of a cell wall holding in a nucleus and all 181 00:11:43,360 --> 00:11:46,040 Speaker 1: kinds of proteins and sugars and fatty acids and and 182 00:11:46,080 --> 00:11:49,120 Speaker 1: other stuff that get the work of living done within 183 00:11:49,160 --> 00:11:52,000 Speaker 1: this cell. One of the keys to brewing beer is 184 00:11:52,040 --> 00:11:54,840 Speaker 1: to get a population of yeast to just go absolutely 185 00:11:54,840 --> 00:11:58,080 Speaker 1: hog wild, and that is the scientific term. Uh. You 186 00:11:58,080 --> 00:12:01,480 Speaker 1: want to take a relatively small ye colony, low cost, 187 00:12:01,520 --> 00:12:03,720 Speaker 1: it's cheap for you, and give it the opportunity to 188 00:12:03,720 --> 00:12:06,800 Speaker 1: to thrive and multiply, just butting out lots and lots 189 00:12:06,840 --> 00:12:08,480 Speaker 1: and lots of other yeast cells that will all go 190 00:12:08,559 --> 00:12:12,559 Speaker 1: to work converting sugars to alcohols. When they've converted about 191 00:12:12,559 --> 00:12:14,720 Speaker 1: as much sugar to alcohol as that they're gonna you 192 00:12:14,760 --> 00:12:18,400 Speaker 1: siphon off the beer, and you're left with two waste products, 193 00:12:18,440 --> 00:12:20,960 Speaker 1: the solid barley and hops and whatever that yeast was 194 00:12:21,000 --> 00:12:25,800 Speaker 1: feasting on, and a dying colony of yeast cells. In 195 00:12:25,840 --> 00:12:28,160 Speaker 1: the industry, this is called spent yeast, so that we 196 00:12:28,200 --> 00:12:31,040 Speaker 1: all feel less like we're committing genocide every time we 197 00:12:31,080 --> 00:12:34,719 Speaker 1: brew aboatch beer. I didn't feel like that until you 198 00:12:34,800 --> 00:12:38,839 Speaker 1: said it. Oh, sorry about it. Yeah, everything dies, okay, 199 00:12:38,920 --> 00:12:41,080 Speaker 1: So so you can you can separate out the solid 200 00:12:41,080 --> 00:12:44,360 Speaker 1: waste from the spent yeast. Some breweries, by the way, 201 00:12:44,400 --> 00:12:47,480 Speaker 1: recycle their barley and hops in interesting ways. You can 202 00:12:47,520 --> 00:12:51,120 Speaker 1: totally go by beer barley, granola bars and stuff like that, 203 00:12:51,360 --> 00:12:53,800 Speaker 1: or it might go to farms for for multure animal feed. 204 00:12:54,040 --> 00:12:57,000 Speaker 1: But okay, so the thing about yeast is that it's 205 00:12:57,080 --> 00:13:01,280 Speaker 1: it's sell walls are sturdy, so if if we're going 206 00:13:01,800 --> 00:13:04,640 Speaker 1: to take yeast and eat it, it's it's not that 207 00:13:04,720 --> 00:13:07,760 Speaker 1: easy for our bodies to digest, and it's not particularly 208 00:13:07,760 --> 00:13:12,400 Speaker 1: flavorful until you rip its guts out like your nig in, 209 00:13:13,040 --> 00:13:14,960 Speaker 1: just like that. But that's how you have to do it, 210 00:13:15,160 --> 00:13:18,240 Speaker 1: and it's okay, it's a little bit less dramatic, okay, Okay, Yeah, 211 00:13:18,360 --> 00:13:20,760 Speaker 1: so to get to the to the tasty nutritious stuff 212 00:13:20,760 --> 00:13:24,160 Speaker 1: that's in yeast cells, you have to break down their 213 00:13:24,200 --> 00:13:26,920 Speaker 1: cell walls. That this is this is what goes into 214 00:13:26,960 --> 00:13:30,280 Speaker 1: making that yeast extract. And luckily for us, there's a 215 00:13:30,320 --> 00:13:33,960 Speaker 1: process built into cells in nature just to accomplish this 216 00:13:34,160 --> 00:13:37,920 Speaker 1: very cell wall breakdown eage thing. It's called a tall sis, 217 00:13:38,320 --> 00:13:42,319 Speaker 1: meaning self digestion or or self decline. And so when 218 00:13:42,320 --> 00:13:45,000 Speaker 1: I when a cell is infected or injured and therefore 219 00:13:45,360 --> 00:13:48,880 Speaker 1: has stopped certain processes of life, enzymes in the cell 220 00:13:48,920 --> 00:13:51,319 Speaker 1: can kick in and kill it off and and start 221 00:13:51,320 --> 00:13:54,360 Speaker 1: breaking down the cell wall. This is useful in colonies 222 00:13:54,360 --> 00:13:57,840 Speaker 1: of single celled organisms and in multi celled organisms like 223 00:13:58,200 --> 00:14:01,079 Speaker 1: humans as well, because it released as the seals components 224 00:14:01,200 --> 00:14:04,360 Speaker 1: for for uptaken use by other cells around it, and 225 00:14:04,480 --> 00:14:06,520 Speaker 1: it can sometimes help prevent the spread of disease in 226 00:14:06,520 --> 00:14:08,920 Speaker 1: cases where like a germ is hijacked the cell for 227 00:14:08,960 --> 00:14:13,280 Speaker 1: its own nefarious germ purposes. And you can accomplish italysis 228 00:14:13,440 --> 00:14:17,559 Speaker 1: in a yeast population by either just waiting or by 229 00:14:17,559 --> 00:14:21,640 Speaker 1: adding salt to dehydrate the cells and induce the death process. 230 00:14:22,120 --> 00:14:24,240 Speaker 1: Other stuff could be used to for for example, you 231 00:14:24,280 --> 00:14:28,240 Speaker 1: could add a hydrochloric acid kills lots of things which 232 00:14:28,280 --> 00:14:32,680 Speaker 1: you later would neutralize with sodium hydroxide. But both processes though, 233 00:14:32,840 --> 00:14:37,280 Speaker 1: mean that the final product will be salty like vegemite. 234 00:14:37,320 --> 00:14:41,680 Speaker 1: Like vegemite, I'm not actually sure about vegemite there. Their 235 00:14:41,720 --> 00:14:44,760 Speaker 1: formula is very secret, but Marmite has come out and 236 00:14:44,800 --> 00:14:47,000 Speaker 1: said it in addition to salt, it adds some some 237 00:14:47,200 --> 00:14:50,440 Speaker 1: enzymes to it's it's dying yeast to help kick start 238 00:14:50,480 --> 00:14:54,760 Speaker 1: the process. But once Italicis has done its work, you 239 00:14:54,840 --> 00:14:57,760 Speaker 1: just kind of filter out the sloft off cell walls 240 00:14:58,120 --> 00:15:02,960 Speaker 1: and yeah, you've got extract for vegemite and or marmite. 241 00:15:03,040 --> 00:15:05,320 Speaker 1: You then kind of kind of simmer that down into 242 00:15:05,320 --> 00:15:08,840 Speaker 1: a paste and add whatever other ingredients you want. So 243 00:15:08,920 --> 00:15:12,640 Speaker 1: that is the process of yeast extract, and the strong 244 00:15:13,080 --> 00:15:17,480 Speaker 1: savory like, kind of almost bullion like flavor that these 245 00:15:17,520 --> 00:15:21,760 Speaker 1: spreads have comes from one of the molecules it's released 246 00:15:21,840 --> 00:15:25,200 Speaker 1: during this process called glutamates, which are molecules found in 247 00:15:25,280 --> 00:15:29,680 Speaker 1: proteins released during alesis. Glutamates are also found in high 248 00:15:29,680 --> 00:15:34,040 Speaker 1: concentrations and stuff like parmesan cheese and soy sauce. In 249 00:15:34,080 --> 00:15:36,720 Speaker 1: Marmite's case, again, I'm not sure about vegemite, but I 250 00:15:36,760 --> 00:15:39,400 Speaker 1: suspect it's the same. They source their spent yeast from 251 00:15:39,400 --> 00:15:42,960 Speaker 1: different breweries that make different amounts and types of beer, 252 00:15:43,440 --> 00:15:46,080 Speaker 1: so the exact strains of yeast that end up in 253 00:15:46,120 --> 00:15:49,800 Speaker 1: each batch will differ. This means that each finished batch 254 00:15:49,960 --> 00:15:54,240 Speaker 1: may taste slightly different. Marmite says that a keen palate 255 00:15:54,320 --> 00:16:01,360 Speaker 1: can totally identify it. So like marmite. Yeah so cool? Yes, 256 00:16:01,640 --> 00:16:04,640 Speaker 1: um oh and okay, so so fun. Side note, Although 257 00:16:04,840 --> 00:16:09,360 Speaker 1: italicis isn't generally welcome in beer brewing or in wine making, 258 00:16:09,600 --> 00:16:13,479 Speaker 1: it's actually what gives some white wines. They're characteristic flavors 259 00:16:13,520 --> 00:16:17,160 Speaker 1: like a like a sort of bready twinge like in Champagne. 260 00:16:18,400 --> 00:16:21,840 Speaker 1: Throw back to Champagne. That's what resting Champagne on its 261 00:16:21,960 --> 00:16:25,400 Speaker 1: lea's a k a. The spent yeast. Uh does it 262 00:16:25,640 --> 00:16:28,560 Speaker 1: induces italicis and let some of the molecules from the 263 00:16:28,600 --> 00:16:31,720 Speaker 1: yeast gets get out and interact with the wine. Yes? 264 00:16:31,920 --> 00:16:35,600 Speaker 1: And in our Champagne video we talk about this briefly, 265 00:16:35,680 --> 00:16:39,440 Speaker 1: and I bugged our animator j for weeks to make 266 00:16:39,440 --> 00:16:44,000 Speaker 1: an animation about atalysis. So check that out if you 267 00:16:44,000 --> 00:16:49,480 Speaker 1: haven't already online in the virtual virtual world somewhere out 268 00:16:49,480 --> 00:16:55,240 Speaker 1: there were just you cannot see. It works great on radio, folks. 269 00:16:55,880 --> 00:16:58,280 Speaker 1: So speaking of working great on radio, let's take just 270 00:16:58,320 --> 00:17:00,600 Speaker 1: a quick break right now for a word our sponsor 271 00:17:11,280 --> 00:17:15,160 Speaker 1: and we're back. Thank you sponsor, Yes, thank you. So 272 00:17:15,280 --> 00:17:18,840 Speaker 1: you might be getting this idea. But to talk about vegemite, 273 00:17:18,920 --> 00:17:22,080 Speaker 1: we have to first talk about marmite. Two products are 274 00:17:22,240 --> 00:17:26,160 Speaker 1: very closely related. Near the end of the nineteenth century, 275 00:17:26,200 --> 00:17:30,840 Speaker 1: German scientists Justos von lie Big realized that when you 276 00:17:30,920 --> 00:17:35,080 Speaker 1: took the yeast left over from beer brewing and concentrated it, 277 00:17:35,080 --> 00:17:39,400 Speaker 1: it was totally edible. Yeah. He added some salt, celery 278 00:17:39,560 --> 00:17:44,120 Speaker 1: and spices, and tada. Marmite although east extract alone does 279 00:17:44,200 --> 00:17:46,480 Speaker 1: have a bunch of vitamins and stuff, some extra B 280 00:17:46,680 --> 00:17:49,760 Speaker 1: vitamins and other nutritional things that it's so popular for. 281 00:17:49,920 --> 00:17:55,000 Speaker 1: Currently we're added later as supplements well, not wanting to 282 00:17:55,040 --> 00:17:57,840 Speaker 1: waste any time. The Marmite Food Company started up a 283 00:17:57,840 --> 00:18:01,199 Speaker 1: few years later and Staffordshire, England. In nineteen o two, 284 00:18:01,680 --> 00:18:05,359 Speaker 1: I also saw the company listed as Britain's Marmite Extract 285 00:18:05,440 --> 00:18:08,720 Speaker 1: Food Company. Goodness, it's very official sounding. It is the 286 00:18:08,760 --> 00:18:11,120 Speaker 1: word Marmite, by the way, is a a French term 287 00:18:11,240 --> 00:18:14,880 Speaker 1: for a type of large litted earthenware pot. You can 288 00:18:14,880 --> 00:18:17,160 Speaker 1: see a picture of that on the label of jars 289 00:18:17,160 --> 00:18:19,840 Speaker 1: of marmite. Oh that's what a little pot on there 290 00:18:19,840 --> 00:18:23,200 Speaker 1: comes for. The marmite pot is named after a French 291 00:18:23,280 --> 00:18:27,600 Speaker 1: stew made with a fish called marmite or marmitt in 292 00:18:28,160 --> 00:18:33,200 Speaker 1: French accent. Insert French accent here. Yes, pretty soon marmite 293 00:18:33,280 --> 00:18:36,760 Speaker 1: was being shipped all over, including you guessed it, Australia, 294 00:18:37,240 --> 00:18:40,520 Speaker 1: where it enjoyed a popularity. It didn't really find anywhere 295 00:18:40,520 --> 00:18:44,160 Speaker 1: else did I find kind of interesting. World War One 296 00:18:44,359 --> 00:18:48,280 Speaker 1: German U boats really gotten the way of Australia's marmite crash, 297 00:18:48,400 --> 00:18:52,040 Speaker 1: disrupting trade roots and preventing shipments of the stuff. So 298 00:18:52,080 --> 00:18:54,720 Speaker 1: they needed to come up with their own solution. Yeah. 299 00:18:55,080 --> 00:19:00,879 Speaker 1: Enter Cyrial Calister of Victoria native born in He was 300 00:19:00,920 --> 00:19:03,200 Speaker 1: a chemist who spent a brief time working at a 301 00:19:03,320 --> 00:19:07,040 Speaker 1: munitions factory in Scotland before an explosion had him returning 302 00:19:07,080 --> 00:19:11,479 Speaker 1: to Australia, where he met entrepreneur Fred Walker. Walker had 303 00:19:11,520 --> 00:19:13,920 Speaker 1: been searching for someone to help him come up with 304 00:19:14,280 --> 00:19:17,280 Speaker 1: the marmite alternative that Australia needed after the failure of 305 00:19:17,359 --> 00:19:22,119 Speaker 1: something called CubeX cubecks CubeX. This was the product of 306 00:19:22,119 --> 00:19:25,960 Speaker 1: a local brewer that's thickness and bitterness didn't turn any 307 00:19:25,960 --> 00:19:29,040 Speaker 1: heads unless they were turning to spit it out and 308 00:19:29,119 --> 00:19:33,160 Speaker 1: resulted in quite the loss of money. So he are 309 00:19:33,240 --> 00:19:38,320 Speaker 1: technically as company. The fred Walker Company asked Calister to 310 00:19:38,359 --> 00:19:41,400 Speaker 1: take a swing at a marmite esk spread in nineteen 311 00:19:41,400 --> 00:19:44,920 Speaker 1: twenty two, and after months of taste test and fine tuning, 312 00:19:45,359 --> 00:19:49,359 Speaker 1: Callister had a recipe ready to go. By Wanting to 313 00:19:49,440 --> 00:19:54,480 Speaker 1: get some floblicity publicity going, the fred Walker Company launched 314 00:19:54,520 --> 00:19:58,480 Speaker 1: a nationwide competition with a fifty pound prize to whoever 315 00:19:58,560 --> 00:20:00,480 Speaker 1: came up with the name for the callist just take 316 00:20:00,520 --> 00:20:04,000 Speaker 1: on marmite before it hit the shelves. Walker's daughter, Sheila, 317 00:20:04,119 --> 00:20:06,119 Speaker 1: pulled the name out of a hat and out of 318 00:20:06,200 --> 00:20:12,520 Speaker 1: hundreds of injuries, Vegemite emerge victorious. I love that random chance, 319 00:20:12,760 --> 00:20:16,840 Speaker 1: I know, and now here we are. By the time 320 00:20:16,880 --> 00:20:20,320 Speaker 1: the newly christened Vegemite started appearing in stores, world War 321 00:20:20,359 --> 00:20:23,400 Speaker 1: One had ended and people could buy marmite again, which 322 00:20:23,440 --> 00:20:26,199 Speaker 1: they did. So it's not the best timing in an 323 00:20:26,280 --> 00:20:29,760 Speaker 1: attempt to jump on the Marmite train and increase their earnings, 324 00:20:29,800 --> 00:20:33,040 Speaker 1: the fred Walker Company changed the name of Vegemite in 325 00:20:34,119 --> 00:20:38,639 Speaker 1: to par Will. Okay, it's a pun and if you're confused, 326 00:20:38,720 --> 00:20:40,840 Speaker 1: so were we. That's always the sign of a good pun. 327 00:20:41,400 --> 00:20:47,760 Speaker 1: Perhaps the slogan will help if marmote par will, Oh 328 00:20:48,359 --> 00:20:51,240 Speaker 1: do you get it? I do, but I don't want to. 329 00:20:51,600 --> 00:20:54,199 Speaker 1: Oh boy, yeah most people didn't get it. Um and 330 00:20:54,240 --> 00:20:58,639 Speaker 1: they changed the name back in. Side note on this, 331 00:20:58,640 --> 00:21:00,280 Speaker 1: This is the pun I was talking about if you 332 00:21:00,320 --> 00:21:03,080 Speaker 1: follow me on social media that is so bad I'm 333 00:21:03,119 --> 00:21:05,240 Speaker 1: not even sure I would make it. And that's quite 334 00:21:05,280 --> 00:21:10,359 Speaker 1: a statement. Wow, that's really saying something that is folks. 335 00:21:10,480 --> 00:21:12,439 Speaker 1: And I thought about doing this in the Australian accident, 336 00:21:12,560 --> 00:21:15,720 Speaker 1: but I figured it's just better not to. Yeah, they 337 00:21:15,800 --> 00:21:18,280 Speaker 1: might make more sense in the Australian accent, though I 338 00:21:18,320 --> 00:21:21,680 Speaker 1: don't know anyway. If anyone is from Australian wants to 339 00:21:21,680 --> 00:21:25,200 Speaker 1: send us a sound clip, please say if mar might 340 00:21:25,640 --> 00:21:30,439 Speaker 1: power will please do, Yes, we will. The product was 341 00:21:30,480 --> 00:21:34,600 Speaker 1: advertised as delicious on sandwiches and toast and improving the 342 00:21:34,600 --> 00:21:40,880 Speaker 1: flavors of soups, stews and gravies. Meanwhile, Fred Walker, who 343 00:21:40,960 --> 00:21:44,200 Speaker 1: was impressed with the invention of processed cheese that did 344 00:21:44,240 --> 00:21:47,919 Speaker 1: not need to be refrigerated, had met the inventor of 345 00:21:47,960 --> 00:21:54,280 Speaker 1: the product in Chicago, and one James Craft Craft. Yes, 346 00:21:54,960 --> 00:21:59,640 Speaker 1: that Craft. The two hit it off, and Walker convinced 347 00:21:59,680 --> 00:22:03,399 Speaker 1: Craft to allow him to sell the processed cheese in Australia. 348 00:22:03,480 --> 00:22:05,320 Speaker 1: And oh, yeah, why don't you take this vegemite thing. 349 00:22:05,320 --> 00:22:07,120 Speaker 1: We can market them together. Won't that be great? Yeah, 350 00:22:07,280 --> 00:22:10,280 Speaker 1: let's do that. So pretty clever on Walker's part. Craft 351 00:22:10,359 --> 00:22:13,080 Speaker 1: and Walker established the Craft Walker Cheese Company in nine 352 00:22:14,320 --> 00:22:17,560 Speaker 1: and for two years, beginning with the nineteen thirty five 353 00:22:17,720 --> 00:22:21,119 Speaker 1: a purchaser of any craft Walker cheese product received a 354 00:22:21,160 --> 00:22:25,040 Speaker 1: coupon to redeem for one free jar of vegemite. And 355 00:22:25,080 --> 00:22:28,240 Speaker 1: it's actually proved to be a pretty smart move. Vegemite 356 00:22:28,240 --> 00:22:32,440 Speaker 1: became more well known by the mid nineteen thirties. Five 357 00:22:32,560 --> 00:22:35,000 Speaker 1: was also the same year that Fred Walker passed away, 358 00:22:35,080 --> 00:22:39,119 Speaker 1: and thus Craft officially acquired controlling interest in the Vegemite brand, 359 00:22:39,440 --> 00:22:43,639 Speaker 1: and the manufacturing methods behind vegemite fell into their hands 360 00:22:43,680 --> 00:22:47,879 Speaker 1: as well. Craft's company owned and made vegemite until seventeen, 361 00:22:48,359 --> 00:22:51,400 Speaker 1: when it was purchased by an Australian dairy company called 362 00:22:51,400 --> 00:22:57,359 Speaker 1: Bega so thus finally became a national product again. Yeah 363 00:22:56,200 --> 00:23:02,320 Speaker 1: that's In ninety seven, another competition even more publicity to vegemite. 364 00:23:02,600 --> 00:23:07,080 Speaker 1: This competition was a poetry competition, a limerick to be exact, 365 00:23:07,640 --> 00:23:11,080 Speaker 1: and the prize was a pontiac. I wonder if you 366 00:23:11,080 --> 00:23:16,679 Speaker 1: can find those limericks anywhere anyway. In nine there was 367 00:23:16,720 --> 00:23:20,560 Speaker 1: another game changer, and part brought on by the vegemite 368 00:23:20,640 --> 00:23:25,680 Speaker 1: hubbub caused by this limerick competition, the Australian government commissioned 369 00:23:25,880 --> 00:23:30,480 Speaker 1: University of Adelaide human physiology professor Cedric Stanton Hicks to 370 00:23:30,560 --> 00:23:34,760 Speaker 1: do some research and make nutritional recommendations for keeping Australian 371 00:23:34,800 --> 00:23:38,399 Speaker 1: soldiers healthy and full as they fought in World War Two. 372 00:23:39,080 --> 00:23:41,960 Speaker 1: Hicks concluded that the high content of vitamin B and 373 00:23:42,000 --> 00:23:45,600 Speaker 1: venjamite meant that it should be in soldiers ra impacts. 374 00:23:46,080 --> 00:23:50,960 Speaker 1: World War two posters read Venjamite keeping fighting men, Fighting 375 00:23:51,000 --> 00:23:56,000 Speaker 1: fit wartime. Venjamite came in three sizes platoon size of 376 00:23:56,080 --> 00:24:00,920 Speaker 1: seven pounds yeah a ounce, individual tins and half announced 377 00:24:00,960 --> 00:24:03,920 Speaker 1: for the soldier behind enemy lines. Oh my goodness, never 378 00:24:03,960 --> 00:24:07,680 Speaker 1: want to be without your vegemite. I guess certainly not. Also, 379 00:24:07,720 --> 00:24:10,800 Speaker 1: thanks to the war, marmite once again became largely unavailable 380 00:24:10,800 --> 00:24:14,800 Speaker 1: in Australia, which only helped Vegemine's growth. The same year, 381 00:24:15,400 --> 00:24:19,080 Speaker 1: the British Medical Association gave vegemite their stamp up approval 382 00:24:19,119 --> 00:24:23,080 Speaker 1: as a nutritious, balanced, vitamin B packed food. They even 383 00:24:23,119 --> 00:24:27,320 Speaker 1: printed advertisements for it in their own magazines. Doctors recommended 384 00:24:27,320 --> 00:24:32,479 Speaker 1: it to their patients, even the baby ones. Yeah well, 385 00:24:32,560 --> 00:24:35,119 Speaker 1: I guess well. Army brought so much of this stuff 386 00:24:35,160 --> 00:24:37,960 Speaker 1: that it led to a civilian shortage and caused the 387 00:24:38,080 --> 00:24:41,399 Speaker 1: Army to print ads like this one, Vegamite fights with 388 00:24:41,440 --> 00:24:43,400 Speaker 1: the men up North. If you were one of those 389 00:24:43,400 --> 00:24:46,800 Speaker 1: who don't need venjamite medicinally, then thousands of invalids are 390 00:24:46,800 --> 00:24:49,359 Speaker 1: asking you to deny yourself of it for the time being. 391 00:24:50,040 --> 00:24:54,240 Speaker 1: It's not too catchy, but it does the job. It's 392 00:24:54,240 --> 00:24:59,240 Speaker 1: no literric, but it's expressive. Yes. When Cyril Calister died 393 00:24:59,320 --> 00:25:03,320 Speaker 1: in ninet nine, the past and future Prime Minister Robert 394 00:25:03,359 --> 00:25:07,760 Speaker 1: Menzies attended his funeral. By the time World War Two 395 00:25:08,119 --> 00:25:11,600 Speaker 1: drew to a close, vegemite was an Australian staple. N 396 00:25:12,400 --> 00:25:15,440 Speaker 1: four ad campaign further sealed the deal featuring a group 397 00:25:15,440 --> 00:25:18,639 Speaker 1: of happy, healthy kids singing what must have been a 398 00:25:18,760 --> 00:25:21,600 Speaker 1: major earworm of a gen goal called the Happy Little 399 00:25:21,680 --> 00:25:25,680 Speaker 1: Vegemites that went as follows, We are happy little Vegemites 400 00:25:25,720 --> 00:25:28,040 Speaker 1: as right as right can be. We all enjoy our 401 00:25:28,119 --> 00:25:31,000 Speaker 1: vegemite for breakfast, lunch, and tea. Our mummy says, we're 402 00:25:31,000 --> 00:25:34,040 Speaker 1: growing stronger every single week because we love our vegem 403 00:25:34,119 --> 00:25:35,960 Speaker 1: Might we all enter our vegem Might it puts the 404 00:25:36,080 --> 00:25:39,800 Speaker 1: rose in every cheek. I avoided listening to this because 405 00:25:39,960 --> 00:25:42,640 Speaker 1: everything I read said it was going to be stuck 406 00:25:42,680 --> 00:25:45,280 Speaker 1: in your head forever, for the rest of your life. Yes, 407 00:25:45,400 --> 00:25:48,040 Speaker 1: and speaking of the rest of your life, this campaign 408 00:25:48,359 --> 00:25:50,960 Speaker 1: was courtesy of Jay Walter Thompson, and it was so 409 00:25:51,040 --> 00:25:54,520 Speaker 1: successful that what started as a radio ad transition to 410 00:25:54,640 --> 00:25:59,719 Speaker 1: television and subsisted well into the sixties. Further these commercials 411 00:25:59,720 --> 00:26:02,639 Speaker 1: were It All Beautiful and Colorful and rebroadcast in the 412 00:26:02,760 --> 00:26:06,199 Speaker 1: eighties and then again in two thousand and ten, and 413 00:26:06,240 --> 00:26:09,919 Speaker 1: further Furthermore, the original surviving cast of kids was tracked 414 00:26:09,920 --> 00:26:13,840 Speaker 1: down for the fiftieth anniversary of an ad. A couple 415 00:26:13,840 --> 00:26:17,320 Speaker 1: of years ago. One of the stars said of the ad, 416 00:26:17,560 --> 00:26:20,720 Speaker 1: it may be just a commercial, but it will never die. 417 00:26:21,280 --> 00:26:25,920 Speaker 1: I think it will be around a long after we're gone. Wow. Yeah, 418 00:26:26,160 --> 00:26:29,960 Speaker 1: So if you're feeling adventurous, I'm not afraid of an earworm. 419 00:26:30,720 --> 00:26:32,359 Speaker 1: You can find it. You can find it in many 420 00:26:32,400 --> 00:26:37,760 Speaker 1: different versions and colors apply. Yeah. And then we get 421 00:26:37,800 --> 00:26:41,480 Speaker 1: the band Men at Work song down Under, which debuted 422 00:26:41,520 --> 00:26:45,040 Speaker 1: in two with the line I said, do you speak 423 00:26:45,040 --> 00:26:47,280 Speaker 1: of my language? He just smiled and gave me a 424 00:26:47,359 --> 00:26:50,640 Speaker 1: vegemite sandwich. Very hard not to sing it right there, 425 00:26:50,640 --> 00:26:55,800 Speaker 1: but I resisted. Welcome a sixty six cent jar of 426 00:26:55,880 --> 00:26:58,640 Speaker 1: veg might made history, and when it was the first 427 00:26:58,640 --> 00:27:03,160 Speaker 1: item scanned in Australia in the nineties, the company converted 428 00:27:03,200 --> 00:27:06,600 Speaker 1: a bus into a traveling toaster that could crisp up 429 00:27:06,680 --> 00:27:10,800 Speaker 1: hundreds of bread slices at a single time. That's amazing. Ah. 430 00:27:10,800 --> 00:27:14,520 Speaker 1: And they ran an ap fools Day promotion in announcing 431 00:27:14,520 --> 00:27:16,639 Speaker 1: that be opening a museum in the shape of a 432 00:27:16,680 --> 00:27:20,840 Speaker 1: giant vegemite jar on site at their Port Melbourne factory. 433 00:27:22,760 --> 00:27:25,520 Speaker 1: Totally didn't happen, I know, but a part of me 434 00:27:25,920 --> 00:27:28,440 Speaker 1: they have to do it now, That's what I think 435 00:27:28,840 --> 00:27:32,040 Speaker 1: they've They've generally been lauded for their successful if non 436 00:27:32,080 --> 00:27:35,480 Speaker 1: traditional methods of promotion by by serious industry sources like 437 00:27:35,520 --> 00:27:39,320 Speaker 1: advertising age. Yeah, I would agree. They seem to have 438 00:27:39,920 --> 00:27:43,840 Speaker 1: a lot of interesting competitions and maybe the name changing 439 00:27:43,880 --> 00:27:46,560 Speaker 1: one was was not great, but all the other ones, 440 00:27:46,680 --> 00:27:48,640 Speaker 1: a lot of other ones, yeah, helped them and their 441 00:27:48,680 --> 00:27:53,320 Speaker 1: success really worked out. But vegemite is not without controversy, 442 00:27:53,960 --> 00:27:56,200 Speaker 1: and we will get to that after we take one 443 00:27:56,200 --> 00:28:09,080 Speaker 1: more quick break for a word from our sponsor, and 444 00:28:09,280 --> 00:28:15,080 Speaker 1: we're back. Thank you sponsor, Yes, thank you, So Vegemite controversy. 445 00:28:15,520 --> 00:28:22,160 Speaker 1: In ninety three, Australia introduced a series of policies promoting multiculturalism, 446 00:28:22,200 --> 00:28:26,639 Speaker 1: replacing the word multiculturalism with vegamite on a poster with 447 00:28:26,680 --> 00:28:31,199 Speaker 1: the slogan spread it around but Multiculturalism. The set of 448 00:28:31,200 --> 00:28:35,200 Speaker 1: policies has been a source of both praise and criticism. 449 00:28:35,240 --> 00:28:43,520 Speaker 1: Indigenous Affairs Minister Nigel Scullion called vegemite a precursor to misery, 450 00:28:43,960 --> 00:28:46,960 Speaker 1: and what he was talking about was indigenous communities with 451 00:28:47,000 --> 00:28:51,040 Speaker 1: an alcohol band that we're using venjamite to make bootleg alcohol, 452 00:28:51,320 --> 00:28:55,200 Speaker 1: even bathtubs of moonshine. Sometimes the alcohol is mixed with 453 00:28:55,240 --> 00:28:58,680 Speaker 1: orange juice, and adults and kids were apparently getting drunk 454 00:28:58,680 --> 00:29:00,880 Speaker 1: on this stuff and then or too hungover to go 455 00:29:00,920 --> 00:29:03,840 Speaker 1: to work or to school the next day. In the 456 00:29:03,880 --> 00:29:07,800 Speaker 1: Northern Territory, Indigenous people consumed sixteen point nine leaders of 457 00:29:07,880 --> 00:29:12,240 Speaker 1: pure alcohol a year, compared to the ten leaders of 458 00:29:12,280 --> 00:29:16,000 Speaker 1: the rest of the population. The Sydney Morning Herald reported 459 00:29:16,040 --> 00:29:18,880 Speaker 1: cases of up to twenty jars of vegemite being purchased 460 00:29:18,920 --> 00:29:23,200 Speaker 1: at a time for making alcohol. However, scientists dispute the 461 00:29:23,240 --> 00:29:26,400 Speaker 1: actual usefulness of vegemite when making alcohols, since the yeast 462 00:29:26,440 --> 00:29:28,560 Speaker 1: is dead by the time it makes it to the jar, 463 00:29:28,720 --> 00:29:32,760 Speaker 1: and at best it might might speed up the natural 464 00:29:32,760 --> 00:29:35,800 Speaker 1: fermentation process. A bunch of researchers have looked into this 465 00:29:35,920 --> 00:29:39,040 Speaker 1: and since it's since vegemite is made from yeast cuts, 466 00:29:39,200 --> 00:29:41,240 Speaker 1: um it can be a source of nutrition for for 467 00:29:41,360 --> 00:29:44,480 Speaker 1: living yeasts that homebrewers would add, But you certainly can't. 468 00:29:44,800 --> 00:29:48,160 Speaker 1: I mean, you kind of need another thing to kick started. Yeah, 469 00:29:48,640 --> 00:29:53,240 Speaker 1: but nonetheless, yes, nonetheless, And research found that Indigenous Australians 470 00:29:53,280 --> 00:29:55,920 Speaker 1: between thirty five and fifty four eight times likelier to 471 00:29:56,000 --> 00:29:58,200 Speaker 1: die than the same age group of the rest of 472 00:29:58,200 --> 00:30:02,160 Speaker 1: the population, with alcohol cited as the main cause. It 473 00:30:02,280 --> 00:30:04,880 Speaker 1: was also found to be related to of male and 474 00:30:05,720 --> 00:30:09,880 Speaker 1: female Indigenous suicides, so quite a big problem. Yeah, and 475 00:30:09,920 --> 00:30:14,080 Speaker 1: Scullion even suggested banning vegemite recently and it caused a 476 00:30:14,120 --> 00:30:18,240 Speaker 1: bit of a stir. As you might imagine dry zones 477 00:30:18,400 --> 00:30:22,240 Speaker 1: or areas that prohibit alcohol and find people in violation, 478 00:30:22,400 --> 00:30:25,400 Speaker 1: really only resulted in finding people that couldn't afford to pay, 479 00:30:25,440 --> 00:30:27,600 Speaker 1: and then they racked up debt and that sometimes landed 480 00:30:27,640 --> 00:30:31,320 Speaker 1: them in jail, So not very helpful. And speaking of jail, 481 00:30:31,560 --> 00:30:35,400 Speaker 1: Victoria band vegemite from prisons in two thousand seven to 482 00:30:35,480 --> 00:30:39,719 Speaker 1: prevent inmates from using it to make alcohol. Speaking of 483 00:30:39,760 --> 00:30:43,000 Speaker 1: illicit substances, Uh, the week that we were researching this 484 00:30:43,080 --> 00:30:46,160 Speaker 1: said that the last week in September of an Australian 485 00:30:46,200 --> 00:30:49,880 Speaker 1: man attempted to smuggle drugs into a music festival past 486 00:30:50,120 --> 00:30:53,200 Speaker 1: trained police dogs by covering the scent of the drugs 487 00:30:53,680 --> 00:31:00,880 Speaker 1: with vegemite. I'm going to guess he wasn't successful. No, no, no, okay. 488 00:31:01,320 --> 00:31:03,520 Speaker 1: And just so you know, when I was in Australia, 489 00:31:03,640 --> 00:31:08,080 Speaker 1: I was um working in the Northern Territory with um 490 00:31:08,200 --> 00:31:11,880 Speaker 1: Indigenous people. I was trying to help document their language 491 00:31:11,920 --> 00:31:15,720 Speaker 1: and I did see some evidence of this problem along 492 00:31:15,760 --> 00:31:19,240 Speaker 1: with other things that we can talk about in other episodes. Well, 493 00:31:19,400 --> 00:31:22,320 Speaker 1: just like the food that they had was very unhealthy, 494 00:31:22,360 --> 00:31:25,040 Speaker 1: like the food they were getting from the government. Sure, sure, 495 00:31:25,080 --> 00:31:27,640 Speaker 1: the kind of food desert sort of problem. Yeah, yes, 496 00:31:27,720 --> 00:31:31,320 Speaker 1: anyway future episode yeah, yeah, yeah, future, I mean important 497 00:31:31,360 --> 00:31:35,320 Speaker 1: but but very yes, sad topics, yes, but something interesting 498 00:31:35,320 --> 00:31:38,880 Speaker 1: and not so sad in these science and health category 499 00:31:39,080 --> 00:31:43,640 Speaker 1: in vegemite, which has a high ion and water content, 500 00:31:43,760 --> 00:31:46,239 Speaker 1: was used to complete a circuit and turn on an 501 00:31:46,360 --> 00:31:50,040 Speaker 1: LED light, similar to like what you would do with potato. Okay, yeah, yeah, 502 00:31:50,080 --> 00:31:52,280 Speaker 1: And the scientists working on this we're looking at the 503 00:31:52,280 --> 00:31:56,000 Speaker 1: possibility of edible medical sensors that would dissipate after collecting 504 00:31:56,080 --> 00:31:58,560 Speaker 1: data from your body. Just pretty cool. I was going 505 00:31:58,600 --> 00:32:01,640 Speaker 1: to make a joke about it, about like a scientists 506 00:32:01,640 --> 00:32:03,920 Speaker 1: doing this weird thing, but then I read what it 507 00:32:04,000 --> 00:32:06,360 Speaker 1: was for and I'm like, well, that's actually really useful 508 00:32:06,400 --> 00:32:09,720 Speaker 1: and interesting. Yeah. Over on the show Forward Thinking, which 509 00:32:10,000 --> 00:32:12,920 Speaker 1: which is no longer in production, but but yeah, we've 510 00:32:12,960 --> 00:32:14,680 Speaker 1: had a good couple of couple of years run on it. 511 00:32:14,760 --> 00:32:16,600 Speaker 1: We've got a chance to look into some of these 512 00:32:16,760 --> 00:32:19,280 Speaker 1: edible medical sensors that they're that they're working on and there, 513 00:32:19,400 --> 00:32:20,880 Speaker 1: we'll have to we'll have to do an episode about it. 514 00:32:20,920 --> 00:32:24,680 Speaker 1: Sometimes fascinating and in terms of the health of vegemite, 515 00:32:24,720 --> 00:32:26,960 Speaker 1: it really is pretty good for you. Uh. Like Annie 516 00:32:26,960 --> 00:32:29,400 Speaker 1: said earlier, it's it's fat free, has has way more 517 00:32:29,440 --> 00:32:31,960 Speaker 1: protein than carbs, and has lots of vitamins. Um. The 518 00:32:32,000 --> 00:32:34,480 Speaker 1: only thing to really watch out for is it's salt content. 519 00:32:34,640 --> 00:32:36,920 Speaker 1: You know, if you have a condition or a precondition 520 00:32:37,160 --> 00:32:40,240 Speaker 1: in which you need to watch your salt intake. Most 521 00:32:40,240 --> 00:32:43,040 Speaker 1: healthy people don't really need to be too worried about 522 00:32:43,080 --> 00:32:46,560 Speaker 1: salt as long as they hydrate. It's always hydrate, folks. 523 00:32:46,960 --> 00:32:52,800 Speaker 1: This brings us to Tim TAM's wh Why are we 524 00:32:52,840 --> 00:32:56,280 Speaker 1: talking about Tim Tams? Why? Why? That's probably a very 525 00:32:56,360 --> 00:33:02,080 Speaker 1: legitimate and great question. Um, it's another Australian phenomenon. Yes, 526 00:33:02,560 --> 00:33:04,680 Speaker 1: and it was one of my favorite things that I 527 00:33:04,720 --> 00:33:07,960 Speaker 1: discovered when I was in Australia. If you've never seen one, 528 00:33:08,960 --> 00:33:12,760 Speaker 1: there are two malted chocolate biscuits with um, a light 529 00:33:13,000 --> 00:33:16,640 Speaker 1: chocolate filling and then coated in chocolate. By biscuits, you 530 00:33:16,640 --> 00:33:19,880 Speaker 1: mean cookies. So what what what Americans would call? In 531 00:33:19,920 --> 00:33:22,520 Speaker 1: my US tongue, I would say they are chocolate covered 532 00:33:22,560 --> 00:33:25,600 Speaker 1: way for cookies. Yea, um, but they don't have to 533 00:33:25,600 --> 00:33:30,720 Speaker 1: be chocolate. No, no, no, no. There are million flavors like, um, cheese. 534 00:33:31,280 --> 00:33:35,320 Speaker 1: There's a cheese flavored one in Indonesia, also alcohol flavored ones. 535 00:33:35,360 --> 00:33:37,720 Speaker 1: That caused a little a little bit of a stir 536 00:33:37,880 --> 00:33:42,080 Speaker 1: for normalizing alcohol for children, and then this caused an 537 00:33:42,200 --> 00:33:45,800 Speaker 1: Arno's spokesperson or no Is, the company that makes sim tams, 538 00:33:45,800 --> 00:33:49,200 Speaker 1: to release this statement children would need to consume your 539 00:33:49,240 --> 00:33:52,360 Speaker 1: body weight of biscuits every hour to reach a blood 540 00:33:52,400 --> 00:33:57,920 Speaker 1: alcoholic content to point zero five. Who I can I 541 00:33:57,920 --> 00:33:59,720 Speaker 1: can see the argument that that you don't want to 542 00:33:59,720 --> 00:34:03,040 Speaker 1: be like, oh hey, kids, eat this whiskey flavored stuff. 543 00:34:03,040 --> 00:34:05,680 Speaker 1: Don't you love whiskey, especially this branded whiskey that I'm 544 00:34:05,720 --> 00:34:09,520 Speaker 1: sure that we paired up with marketing wise, right, and 545 00:34:09,560 --> 00:34:11,960 Speaker 1: you probably will love it because it's really just chocolate 546 00:34:12,000 --> 00:34:14,800 Speaker 1: maybe with a little bit of whiskey flavoring anyway. Anyway, 547 00:34:14,840 --> 00:34:18,240 Speaker 1: According to Australian Food News, they're ranked as the world's 548 00:34:18,280 --> 00:34:21,439 Speaker 1: most popular biscuit per capital. I couldn't find the source 549 00:34:21,480 --> 00:34:23,960 Speaker 1: on this, but Australians alone eat forty five million of 550 00:34:23,960 --> 00:34:27,080 Speaker 1: them a year. Again, according to Australian Food News one 551 00:34:27,440 --> 00:34:29,920 Speaker 1: out of two households has a package of Tin Tams 552 00:34:29,920 --> 00:34:34,560 Speaker 1: in Australia. Yeah, the Sydney factory produces three thousand biscuits 553 00:34:34,560 --> 00:34:37,480 Speaker 1: per minute, twenty tons of cream filling and twenty seven 554 00:34:37,480 --> 00:34:40,839 Speaker 1: tons of chocolate coating. As of two thousand and eight, 555 00:34:40,880 --> 00:34:43,200 Speaker 1: you can buy Tin Tams in the US distributed by 556 00:34:43,239 --> 00:34:46,719 Speaker 1: Pepperidge Farms. Your best bet is Target and I have 557 00:34:46,840 --> 00:34:48,960 Speaker 1: seen them at public but again they were like twelve dollars. 558 00:34:49,719 --> 00:34:54,880 Speaker 1: The company uses mostly Australian bakeries located in Brisbane, Adelaide, Sydney, 559 00:34:54,960 --> 00:34:58,319 Speaker 1: and in two thousand nine invested thirty seven million for 560 00:34:58,400 --> 00:35:02,600 Speaker 1: US spared no expense for action line. American Campbell Soup 561 00:35:02,640 --> 00:35:06,480 Speaker 1: Company purchased Our Nose inven but Tim TAM's are still 562 00:35:06,520 --> 00:35:10,480 Speaker 1: made in Australia. In the story of Tim TAM's, Briefly 563 00:35:10,560 --> 00:35:15,280 Speaker 1: It's Short, Everybody starts in Newcastle, New South Wales, Australia 564 00:35:15,560 --> 00:35:18,440 Speaker 1: with the eighteen sixty five opening of Our Nose. Skipping 565 00:35:18,440 --> 00:35:22,919 Speaker 1: ahead to Our Nose, food technology director Great title Ian 566 00:35:22,960 --> 00:35:25,000 Speaker 1: Norris went on what sounds like one of the best 567 00:35:25,000 --> 00:35:29,520 Speaker 1: work adventures ever to find inspiration for the next great biscuit. 568 00:35:29,719 --> 00:35:32,319 Speaker 1: Oh well, yeah, his mus turned out to be the 569 00:35:32,320 --> 00:35:36,480 Speaker 1: British penguin biscuit. He returned to Australia determined to improve 570 00:35:36,520 --> 00:35:39,440 Speaker 1: on the penguin. He named his creation after the nineteen 571 00:35:39,480 --> 00:35:42,919 Speaker 1: fifty eight winner of the Kentucky Derby, Tim Tam. By 572 00:35:43,120 --> 00:35:46,200 Speaker 1: nineteen sixty four, the Tim Tam was on Australian shelves 573 00:35:46,239 --> 00:35:48,520 Speaker 1: and from there they spread across the continent and then 574 00:35:48,760 --> 00:35:53,480 Speaker 1: the globe. And there's even a tradition of sorts called 575 00:35:53,560 --> 00:35:57,600 Speaker 1: the Tim Tam slam, which I did a couple of times, 576 00:35:57,719 --> 00:36:01,120 Speaker 1: maybe more than a couple. This is where you write 577 00:36:01,160 --> 00:36:04,120 Speaker 1: off opposite ends of the biscuit and then you use 578 00:36:04,160 --> 00:36:07,960 Speaker 1: it as a straw for hot beverage, say like hot chocolate, 579 00:36:08,200 --> 00:36:11,600 Speaker 1: maybe with bailies or some other alcohol, and the temperature 580 00:36:11,600 --> 00:36:15,240 Speaker 1: of the drink causes the chocolate become all melty and delicious. 581 00:36:15,239 --> 00:36:18,399 Speaker 1: So good, Lauren, we have to do it, Okay, I'm 582 00:36:18,480 --> 00:36:21,400 Speaker 1: I'm down that the weather is changing. I'm excited about 583 00:36:21,440 --> 00:36:25,120 Speaker 1: Tim Tam slamming. Yes, it's time for Tim Dam slam 584 00:36:25,120 --> 00:36:30,080 Speaker 1: on food. Yes. Kate Blanchett was in for Tim Tams 585 00:36:30,160 --> 00:36:34,080 Speaker 1: and Taylor Swift is reportedly a big fan. Okay, So 586 00:36:34,200 --> 00:36:38,680 Speaker 1: that's my Tim Tams sidebar. I had to do it. 587 00:36:38,680 --> 00:36:41,759 Speaker 1: It's like not even a choice. Yeah, no, no, I 588 00:36:42,040 --> 00:36:44,840 Speaker 1: believe you. But yeah, that's what we have to say 589 00:36:44,960 --> 00:36:50,759 Speaker 1: about Vegemite and Tim Tams. And that brings us to 590 00:36:50,800 --> 00:36:54,040 Speaker 1: the end of this classic episode on Vegemite. We hope 591 00:36:54,080 --> 00:36:57,840 Speaker 1: that you enjoyed it. Um, you know, every now and 592 00:36:57,840 --> 00:37:01,600 Speaker 1: then I get a really strong craving for vegemite, especially 593 00:37:01,600 --> 00:37:04,279 Speaker 1: like vegetmade on toast with butter. Yeah, yeah, same, And 594 00:37:04,360 --> 00:37:08,239 Speaker 1: now I'm like, I got the marmite. I have bread 595 00:37:08,320 --> 00:37:11,920 Speaker 1: that's been frozen for over a year. No, it's bread. 596 00:37:11,960 --> 00:37:18,480 Speaker 1: Possibly this cap it might be okay, yeah, it might be. Okay. 597 00:37:20,320 --> 00:37:26,040 Speaker 1: That's my motto in life. Stores do sell bread though, 598 00:37:26,160 --> 00:37:29,960 Speaker 1: so you know, m M, I don't know. I don't 599 00:37:29,960 --> 00:37:32,279 Speaker 1: know about that, Lauren. I got a whole load of 600 00:37:32,280 --> 00:37:36,800 Speaker 1: frozen bread in there. Well, hopefully nothing will go wrong, 601 00:37:36,840 --> 00:37:42,400 Speaker 1: but I'll keep everyone apprised. Preis the price of the situation. Appraised? 602 00:37:42,560 --> 00:37:50,120 Speaker 1: I believe appraised. I feel like that's a that's a 603 00:37:50,160 --> 00:37:53,120 Speaker 1: count all off from uh series of unfortunate events. That's 604 00:37:53,160 --> 00:37:58,200 Speaker 1: like what a mispronunciation he would have? Oh yeah, yeah, 605 00:37:58,520 --> 00:38:05,719 Speaker 1: sure to keep you a free East. Yeah right, well, listeners, 606 00:38:05,920 --> 00:38:07,680 Speaker 1: we would love as always to hear from you. If 607 00:38:07,680 --> 00:38:09,920 Speaker 1: you would like to email us, you can or email 608 00:38:10,040 --> 00:38:13,400 Speaker 1: is hello at favorite pod dot com. So we're also 609 00:38:13,440 --> 00:38:16,560 Speaker 1: on social media. You can find us on Twitter, Facebook, 610 00:38:16,600 --> 00:38:19,400 Speaker 1: and Instagram at savor pod, and we do hope to 611 00:38:19,440 --> 00:38:22,240 Speaker 1: hear from you. Savor is production of I Heart Radio. 612 00:38:22,600 --> 00:38:24,959 Speaker 1: For more podcasts in my Heart Radio, you can visit 613 00:38:25,000 --> 00:38:27,600 Speaker 1: the I Heart Radio app, Apple Podcasts, or wherever you 614 00:38:27,600 --> 00:38:30,239 Speaker 1: listen to your favorite shows. Thanks as always to our 615 00:38:30,280 --> 00:38:33,720 Speaker 1: superproducers Dylan Fagan and Andrew Howard. Thanks to you for listening, 616 00:38:33,760 --> 00:38:35,439 Speaker 1: and we hope that lots more good things are coming 617 00:38:35,480 --> 00:38:35,839 Speaker 1: your way