WEBVTT - Ep. 16: Adam Janke

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<v Speaker 1>Hey, everybody, Welcome to episode number sixteen of The Hunting Collective.

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<v Speaker 1>I've been O'Brien today we are joined by Adam Jankie.

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<v Speaker 1>I wonder if it's Yankee J and K. You never

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<v Speaker 1>know how guys pronounced their last name. Really anyway, Adam

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<v Speaker 1>is a badass. He's the editor of The Journal and

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<v Speaker 1>Mountain Hunting and he is also the host of the

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<v Speaker 1>Beyond to Kill podcast on that platform, and he's doing

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<v Speaker 1>a lot of different things in the media world today.

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<v Speaker 1>Adam is a relative newcomer to the hunting space in

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<v Speaker 1>terms of media and quit his his nine to five

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<v Speaker 1>to jump into this world, and and his brand and

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<v Speaker 1>what he represents has done great job in a short

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<v Speaker 1>period of time and represented hunting, represented mountain hunting, and

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<v Speaker 1>get people excited about the brand that they've created. So moreover,

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<v Speaker 1>Adam is our resident Canadian, as we'll call him. He's

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<v Speaker 1>from British Columbia, and he's got a lot to say

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<v Speaker 1>about the Grizzly Bear Band and a lot to say

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<v Speaker 1>about hunting politics up north, and really just is a

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<v Speaker 1>great guy to talk to. He's direct, he's frank who

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<v Speaker 1>really understands how to work through a conversation and keep

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<v Speaker 1>it on pointing, on tone, and I really appreciate talking

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<v Speaker 1>to him, and I like the guy. I think he's

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<v Speaker 1>got a refreshing take on everything and everything seems measured

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<v Speaker 1>appropriately so and he has a lot of awesome stuff

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<v Speaker 1>to say. So that's the episode number sixteen of The

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<v Speaker 1>Hunting Collective Coming at You with Adam Jenking. All right, Adam,

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<v Speaker 1>how's it going, man, I'm great, Ben. I really appreciate

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<v Speaker 1>you having me on. No problem, no problem, it's a

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<v Speaker 1>pleasure to um. I'm trying to think through if you're

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<v Speaker 1>the first Canadian ever to join the Hunting Collective, I'm not.

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<v Speaker 1>I'm trying to think well, not Shane Mahoney beat you.

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<v Speaker 1>Yeah he did. Although if I if I only play

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<v Speaker 1>second fiddle of Shane Mahoney in and you know, over

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<v Speaker 1>the course of my life, I'm I think I'm doing

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<v Speaker 1>all right. Yeah, if you're chasing Shane Mahoney and you

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<v Speaker 1>and you're coming in second, you're doing all right. You're

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<v Speaker 1>gonna be You gotta get a new accent, maybe start

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<v Speaker 1>dressing a little different, but you'll be fine. Yeah, I'll

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<v Speaker 1>think that silver medal any day. And frankly, if if

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<v Speaker 1>I if I at his um at his age, and

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<v Speaker 1>I don't mean that in a disrespect respectful manner, but

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<v Speaker 1>if I'm sporting the hair and beard that he is

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<v Speaker 1>by and by that point in my life, I'm I'm

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<v Speaker 1>definitely in good company. Oh flowing a flowing main silver

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<v Speaker 1>main from our boys. Shane respect him a lot too.

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<v Speaker 1>And and UM, it's a good starting point to start

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<v Speaker 1>with with Shane and what he does because UM conservation

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<v Speaker 1>is something that's been on my mind a lot lately,

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<v Speaker 1>just just because I was going back through and listen

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<v Speaker 1>it's the prior podcast and trying just to glean what

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<v Speaker 1>I had learned from from conservation and what I learned

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<v Speaker 1>from the people we've interviewed. And UM, I I find

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<v Speaker 1>that the British Columbia Grizzly Bear hunting band came up

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<v Speaker 1>very frequently as as kind of the north star of

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<v Speaker 1>what what we don't want to occur in the US

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<v Speaker 1>and elsewhere when it comes to UM hunting bands or

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<v Speaker 1>or hunting bands just based on what we'd call trophy hunting.

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<v Speaker 1>So do you have you know, being uh, our resident Canadian,

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<v Speaker 1>you have opinions and experience in that field. I know

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<v Speaker 1>that you do. Yeah, man, if you know it's it's

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<v Speaker 1>it's finally become one of those things that UM, I'm

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<v Speaker 1>probably a little sick of talking about. And and some

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<v Speaker 1>of the background on that bend is as much as

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<v Speaker 1>I hate to put it this way, UM, I wrote

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<v Speaker 1>a piece UM on our on the Drill Amountain Hunting platform,

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<v Speaker 1>our site or digital magazine to depending on how you

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<v Speaker 1>want to reference it, oh, probably three years ago, UM

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<v Speaker 1>outlining the fact that we were, um, we were at

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<v Speaker 1>significant risk UM as it related to the Grizzly grizzly

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<v Speaker 1>bear hunt and losing the grizzly bear hunt because of UM.

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<v Speaker 1>The way that hunt is UM, well, I don't even

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<v Speaker 1>know how to put it. But the way it's it's

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<v Speaker 1>it's message to in particular the non hunting public. I mean,

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<v Speaker 1>I think you and I would probably agree that we'll

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<v Speaker 1>probably never get um, you know, the anti hunters to

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<v Speaker 1>see eye to eye with us. And that's not you know,

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<v Speaker 1>meant to sound disrespect disrespectful over the anti hunting community,

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<v Speaker 1>but you know, they have their beliefs and we have ours, UM.

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<v Speaker 1>But that that huge swath under the bell curve of

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<v Speaker 1>the non hunting public is what we're what we're kind

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<v Speaker 1>of fighting for right and and those that were uh

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<v Speaker 1>and still are very much opposed to the grizzly bear hunt.

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<v Speaker 1>Um uh, we're we're mounting a very concerted and sophisticated

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<v Speaker 1>effort to steer public opinion in a way that um,

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<v Speaker 1>at least in part um led to this decision of

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<v Speaker 1>of an outright ban on all grizzy bear hunting in BC. Yeah. Now,

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<v Speaker 1>and that's I mean, it just becomes the first and

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<v Speaker 1>most not first, but the most prominent example um of

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<v Speaker 1>legislation changing based on public opinion in this way, and then,

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<v Speaker 1>as you said, a a organized effort to push that

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<v Speaker 1>legislation um and change those things based on you know,

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<v Speaker 1>the term trophy hunting and and you know, just the

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<v Speaker 1>particular motivation of hunting that one species in that in

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<v Speaker 1>that singular place. So, um, it just seems to me

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<v Speaker 1>from Vancouver over to Quesnel and up into the further

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<v Speaker 1>reaches of British Columbia that that there just is uh,

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<v Speaker 1>one set of opinions in the urban and suburban areas

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<v Speaker 1>and another set of the opinions in the rural areas,

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<v Speaker 1>and that that really does compared nicely to a lot

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<v Speaker 1>of the conversation we're having in the States, and it

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<v Speaker 1>doesn't compare nicely, but it is parallel. So is that

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<v Speaker 1>is that something that you've you obviously identified early on

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<v Speaker 1>and you continue to see as a problem going forward

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<v Speaker 1>for British Columbia. Yeah. And I would like to clarify

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<v Speaker 1>when I say, you know, I wrote about this, you

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<v Speaker 1>know whatever, it was too three years ago. I don't

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<v Speaker 1>want to you know, try to sound like some sort

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<v Speaker 1>of a sage. It was just um. At the time,

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<v Speaker 1>I was living in Vancouver and I was interacting with

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<v Speaker 1>a lot of people from all walks of life and um,

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<v Speaker 1>and you know, if I've hunted for forever, um, and

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<v Speaker 1>so you know, these sort of things would come up

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<v Speaker 1>and I would see, you know, how it was covered

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<v Speaker 1>in in in the in the main like newspapers, traditional

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<v Speaker 1>media wise, how it even got covered on you know,

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<v Speaker 1>local or regional TV news. Um. And so I mean

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<v Speaker 1>there are many, many, many people in BC who have

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<v Speaker 1>been involved in this debate and and you know, let's

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<v Speaker 1>call it fight for decades, right, and this has been

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<v Speaker 1>a hot topic in BC for a very very long time.

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<v Speaker 1>I think say, um, Um, Shane, excuse me, um even

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<v Speaker 1>alluded to the fact that it was you know, not

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<v Speaker 1>a new discussion. It just came to a head, UM,

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<v Speaker 1>you know, just late last year. And there's no question

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<v Speaker 1>that UM the decision that was made. And there's there's

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<v Speaker 1>a couple of things that should be clarified there right

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<v Speaker 1>because I know, UM a lot of people when I

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<v Speaker 1>when I when it happened, I heard a lot of

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<v Speaker 1>other podcasters or or people speak to speak to this

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<v Speaker 1>issue and say that, UM, you know, nent of BC,

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<v Speaker 1>UM of the populace of BC was it was against

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<v Speaker 1>this so called trophy on. This gisby trophy on. And

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<v Speaker 1>if you actually dig into some of the polls and

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<v Speaker 1>some of the um UM the some of the methods

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<v Speaker 1>that were used to to seek out public opinion and

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<v Speaker 1>professional and UM you know, to to an extent impartial opinion,

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<v Speaker 1>the numbers don't really add up. So so what did

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<v Speaker 1>happen was a there was a a two pronged UM

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<v Speaker 1>A two pronged effort between the variety of NGOs UM

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<v Speaker 1>that our out notte UM anti hunting organizations in particular

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<v Speaker 1>when it comes to to large carnivores um and then

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<v Speaker 1>the new UM party that came into government to UM

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<v Speaker 1>to just simply push this decision through the bulk of

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<v Speaker 1>their UM support base will be undoubtedly in urban environments

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<v Speaker 1>in particular Vancouver and Victoria. UM, and they'll have supporters

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<v Speaker 1>you know, across the province. But if you go outside

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<v Speaker 1>of the what's called the Lower Mainland, which is effectively

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<v Speaker 1>the Greater Vancouver area or Victoria, you are going to

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<v Speaker 1>get very very different opinions from people on UM. You know,

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<v Speaker 1>the viability, sustainability and and support of of the Grizzly hunt.

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<v Speaker 1>I mean, at the end of the day, Ben UM,

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<v Speaker 1>you know, the hunting community here in BC was, without question,

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<v Speaker 1>cap with your pants down right. We had no UM

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<v Speaker 1>organizing body too to you know, push back against some

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<v Speaker 1>of these these very sophisticated pr and social media campaigns. UM.

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<v Speaker 1>There was an immense amount of infighting because of the

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<v Speaker 1>whole resident versus nonresident issue that is that is ever

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<v Speaker 1>present in BC. And and just to add clarity to that,

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<v Speaker 1>there's a lot of people that live and hunting BC

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<v Speaker 1>that could care less how a legislative change impacts you know,

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<v Speaker 1>a as they would call them, foreign trophy hunter without

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<v Speaker 1>you know, realizing that it's a you know, these sort

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<v Speaker 1>of things impact all of us. And so I mean

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<v Speaker 1>we were we were disorganized, we were unsophisticated, and how

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<v Speaker 1>we dealt with this issue UM and UM and the

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<v Speaker 1>the decision came down right. And what's interesting as well

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<v Speaker 1>about the Grizzly bear band is, you know, this is

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<v Speaker 1>one of the most UM regulated and studied hunts on

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<v Speaker 1>the planet, without a shadow of a doubt, UM. And

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<v Speaker 1>so we had, you know, no shortage of statistics and

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<v Speaker 1>data to support the fact that it was absolutely positively sustainable. UM.

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<v Speaker 1>There was no negative impact on the population. If anything.

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<v Speaker 1>Many would argue that the population had improved UM over

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<v Speaker 1>the course of UM of hunting being allowed, because it

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<v Speaker 1>had been banned previously, going years back, and don't remember

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<v Speaker 1>exactly what year, UM. But we had no shortage of

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<v Speaker 1>data and this you know, I've talked about this before,

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<v Speaker 1>right as um As hunters were were quick to speak

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<v Speaker 1>a certain language. Let's let's loosely call that the conservation language,

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<v Speaker 1>which is factual, and it's good stuff and it's great,

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<v Speaker 1>you know, it's great information and it's important information. But

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<v Speaker 1>it just didn't fall on ears that we're listening. Yeah,

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<v Speaker 1>I mean I think you I think both sides, particularly

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<v Speaker 1>in this side, that the hunting side, which is on

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<v Speaker 1>the defensive, is unable to see the nuance in the opposition.

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<v Speaker 1>And there is this, there is this easy and and

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<v Speaker 1>and you and I have talked about this, this lazy

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<v Speaker 1>falling back on conservation and that term and falling back

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<v Speaker 1>on um everything that goes with that. And I think

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<v Speaker 1>when an argument like this comes up and the opposition

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<v Speaker 1>is organized and looking for some nuanced thinking, that doesn't

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<v Speaker 1>just pair it out the party lines, the hunting party

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<v Speaker 1>lines like, hey, conservation, is this carrying capacity? Population control?

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<v Speaker 1>Even the specifics of the nature of grizzly bears and

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<v Speaker 1>and how they interact with other bears and how they

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<v Speaker 1>interact with humans and why population control is important. I

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<v Speaker 1>think all those things, while important ideas, aren't necessarily new ideas. Uh.

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<v Speaker 1>And I think when you face a new and more

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<v Speaker 1>organized opposition, which you would probably agree that this is

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<v Speaker 1>and UH wasn't, is that you have to then come

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<v Speaker 1>up with better ways to get your points across, and

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<v Speaker 1>more nuanced ways, in this case get your point across

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<v Speaker 1>that I think speak a little bit more to the

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<v Speaker 1>to your audience, which in this case is Vancouver and

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<v Speaker 1>Victorian and the Lower Mainland, as you mentioned, so right, UM,

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<v Speaker 1>and I guess I don't want to belabor this obviously

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<v Speaker 1>because everybody kind of knows the situation. But is there

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<v Speaker 1>something in the future now that you know the hunting

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<v Speaker 1>community and BC has been called other pants down, something

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<v Speaker 1>in the future that you see as a solution or

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<v Speaker 1>something that has been enacted or ideated at this point

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<v Speaker 1>that you you think might prevent this in the future

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<v Speaker 1>or be able to reverse decision like this. Well, I

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<v Speaker 1>mean there there are many to believe that um, this

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<v Speaker 1>this new government that came into power, this new party,

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<v Speaker 1>I should say, they came into power. UM won't UM

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<v Speaker 1>won't get reelected, so you know whatever, it will be

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<v Speaker 1>three and a half years. Now, Let's say down the

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<v Speaker 1>road that if the UM the government that was in

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<v Speaker 1>power prior to this, this this new party and and

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<v Speaker 1>this decision amongst many others that are a little bit um,

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<v Speaker 1>if you let's say the one UM the previous from

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<v Speaker 1>our party comes into power, that it will get reversed. Now,

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<v Speaker 1>I've also spoken with a ton of people that say,

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<v Speaker 1>you know, hold on, it's um. It's it's all well

0:13:08.160 --> 0:13:09.839
<v Speaker 1>and good to think that, and to think that we'll

0:13:09.840 --> 0:13:13.400
<v Speaker 1>get support from from that party. But it's a pretty

0:13:13.440 --> 0:13:17.160
<v Speaker 1>hard PR pill to swallow, to say, hey, you know,

0:13:17.920 --> 0:13:20.360
<v Speaker 1>there was all this stuff about these beautiful animals that

0:13:20.480 --> 0:13:23.640
<v Speaker 1>you know, everyone was supposedly against lopping the heads off of.

0:13:23.679 --> 0:13:26.000
<v Speaker 1>Well we're gonna let people lop heads off them again, right,

0:13:26.040 --> 0:13:29.800
<v Speaker 1>And I'm putting those in in very you know, extreme terms,

0:13:29.800 --> 0:13:31.120
<v Speaker 1>but those are the sort of that's the sort of

0:13:31.160 --> 0:13:33.160
<v Speaker 1>stuff that was put out there, right and in these

0:13:33.200 --> 0:13:35.560
<v Speaker 1>in these PR campaigns from the NGOs, the anti hunt

0:13:35.720 --> 0:13:40.000
<v Speaker 1>NGOs was they used a lot of very graphic, very

0:13:40.160 --> 0:13:43.480
<v Speaker 1>false and in most cases in fact, but some very

0:13:43.480 --> 0:13:49.000
<v Speaker 1>graphic and um uh, let's say emotional um type of

0:13:49.080 --> 0:13:51.440
<v Speaker 1>examples of what it meant to be a grizzly bear

0:13:51.520 --> 0:13:55.240
<v Speaker 1>or so called trophy hunter. Um So it's a you know,

0:13:55.240 --> 0:13:56.720
<v Speaker 1>who knows, right, I mean that that's a that's a

0:13:56.720 --> 0:13:58.520
<v Speaker 1>tough hill to climb if you're a new party coming

0:13:58.559 --> 0:14:00.679
<v Speaker 1>into power and are supposed to sport the hunting and

0:14:00.720 --> 0:14:03.000
<v Speaker 1>fishing community and particular the hunting community and turn this

0:14:03.080 --> 0:14:06.240
<v Speaker 1>decision around. Um So, I don't know, I don't know

0:14:06.280 --> 0:14:08.560
<v Speaker 1>where that will where that will land as far as

0:14:08.679 --> 0:14:13.280
<v Speaker 1>the the know, the specific hunting community getting more organized,

0:14:13.960 --> 0:14:17.679
<v Speaker 1>things are being put into action. But um, this has

0:14:18.080 --> 0:14:23.800
<v Speaker 1>absolutely exposed um just how um factional the hunting community

0:14:23.880 --> 0:14:26.520
<v Speaker 1>is in BC. UM. As I, as I mentioned just

0:14:26.560 --> 0:14:28.560
<v Speaker 1>a few minutes ago. You have the resident hunters, you

0:14:28.600 --> 0:14:32.720
<v Speaker 1>have the guide outfitters. You have people that profess to

0:14:32.760 --> 0:14:35.440
<v Speaker 1>be meat hunters. You have people that that you know

0:14:35.560 --> 0:14:38.080
<v Speaker 1>loved grizzly bear hunt. You have people that are resident

0:14:38.120 --> 0:14:41.840
<v Speaker 1>hunters that are also guide outfitters, UM. And you have

0:14:42.120 --> 0:14:45.200
<v Speaker 1>some of the organizing bodies that are involved here that

0:14:45.280 --> 0:14:47.520
<v Speaker 1>should have you know, kind of had our backs, that

0:14:47.560 --> 0:14:50.920
<v Speaker 1>are that are playing politics in you know, behind closed doors.

0:14:50.960 --> 0:14:54.360
<v Speaker 1>So I I really don't know. I mean that was

0:14:54.360 --> 0:14:58.160
<v Speaker 1>one of the first things I did after the initial decision,

0:14:58.160 --> 0:15:02.560
<v Speaker 1>which is actually just a ban on keeping um hide

0:15:02.600 --> 0:15:04.480
<v Speaker 1>head and claws. You can still hunt grizzy bears, you

0:15:04.520 --> 0:15:06.440
<v Speaker 1>just had to take the meat to leave everything else behind.

0:15:07.120 --> 0:15:08.640
<v Speaker 1>So even when that went down, one of the first

0:15:08.640 --> 0:15:10.280
<v Speaker 1>things I did was I started calling people that I

0:15:10.320 --> 0:15:13.640
<v Speaker 1>know we're involved in certain organizations and said, you know,

0:15:14.480 --> 0:15:16.400
<v Speaker 1>what's what's the plan here, like what's going on? And

0:15:16.440 --> 0:15:20.120
<v Speaker 1>everyone just sort of, you know, um figurative sense just

0:15:20.280 --> 0:15:21.920
<v Speaker 1>looked around the room to see who else had the

0:15:21.960 --> 0:15:24.120
<v Speaker 1>answer right, and and and that was then and things

0:15:24.120 --> 0:15:27.600
<v Speaker 1>that have been put into motion. Um, but it won't happen,

0:15:27.720 --> 0:15:32.360
<v Speaker 1>happen quickly, so um so time will time will tell. Yeah,

0:15:32.400 --> 0:15:35.280
<v Speaker 1>that's interesting to me, and there's a bunch of things

0:15:35.280 --> 0:15:38.160
<v Speaker 1>wrapped up in that to me that are you know,

0:15:38.240 --> 0:15:42.720
<v Speaker 1>important overall. But it seems in general that we've always

0:15:42.720 --> 0:15:47.040
<v Speaker 1>had this. When you say anti hunting it it strikes

0:15:47.040 --> 0:15:49.800
<v Speaker 1>me as one side, the anti hunting side, is always

0:15:49.960 --> 0:15:54.520
<v Speaker 1>argue on emotion, right and and general sensationalism. Then you

0:15:54.560 --> 0:15:57.480
<v Speaker 1>have the hunting side in this case, or you know,

0:15:57.600 --> 0:16:01.280
<v Speaker 1>really sometimes in America, the pro inside who's always trying

0:16:01.320 --> 0:16:06.640
<v Speaker 1>to argue pragmatism and not always factual information, but at

0:16:06.720 --> 0:16:11.920
<v Speaker 1>least the air of factual information. And those two sides

0:16:12.200 --> 0:16:14.760
<v Speaker 1>continue to go head to head, and that that that

0:16:14.880 --> 0:16:21.400
<v Speaker 1>emotional side can't reason with pragmatism and facts and common sense,

0:16:22.200 --> 0:16:25.720
<v Speaker 1>and the pragmatism side can't see the emotional connection to

0:16:25.840 --> 0:16:30.960
<v Speaker 1>the animal. And Steve Ronella puts it very very bluntly,

0:16:31.040 --> 0:16:33.680
<v Speaker 1>that an animal rights activist is good at taking care

0:16:33.720 --> 0:16:36.440
<v Speaker 1>of one animal, and that the hunter is good at

0:16:36.480 --> 0:16:40.920
<v Speaker 1>taking care of the entire population, and so I've spoken

0:16:40.920 --> 0:16:42.440
<v Speaker 1>to a lot of people. I don't know. This is

0:16:42.480 --> 0:16:44.720
<v Speaker 1>one I'd love to get your opinion on. I spoken

0:16:44.760 --> 0:16:46.600
<v Speaker 1>to a lot of people about how do we fix

0:16:46.680 --> 0:16:49.840
<v Speaker 1>that chasm, because it is a large chasm between somebody

0:16:49.840 --> 0:16:54.320
<v Speaker 1>who cares emotionally about that single being UM or somebody

0:16:54.320 --> 0:16:57.720
<v Speaker 1>who cares about Grizzly bears as a population and in

0:16:57.840 --> 0:17:01.680
<v Speaker 1>more of a figurative sense. Do you have any any

0:17:01.720 --> 0:17:04.000
<v Speaker 1>thoughts on that Having gone through this issue and having

0:17:04.040 --> 0:17:06.320
<v Speaker 1>being you know, kind of not in the middle, but

0:17:07.520 --> 0:17:10.120
<v Speaker 1>a large part of an issue like this where those

0:17:10.160 --> 0:17:13.720
<v Speaker 1>two ideas are at the four Yeah, I mean, so

0:17:14.840 --> 0:17:18.359
<v Speaker 1>there's UM. I think there's there's two at least potential

0:17:18.400 --> 0:17:25.240
<v Speaker 1>solutions here. One that UM I yea. In the discussions

0:17:25.240 --> 0:17:28.520
<v Speaker 1>I was having after both you know, let's call them UM,

0:17:28.800 --> 0:17:34.440
<v Speaker 1>segments of the whole Grizzly fiasco occurred UM that UM.

0:17:35.680 --> 0:17:37.280
<v Speaker 1>Just a lot of us came to agree on right.

0:17:37.320 --> 0:17:39.280
<v Speaker 1>A lot of people that were involved either in some

0:17:39.320 --> 0:17:41.679
<v Speaker 1>of the politics or people they're involved with organizations that

0:17:41.720 --> 0:17:44.199
<v Speaker 1>are trying to you know, sort of get the shift,

0:17:44.480 --> 0:17:47.760
<v Speaker 1>get the ship excuse me, on on on course. UM.

0:17:48.000 --> 0:17:50.199
<v Speaker 1>And and so there's there's that solution, and there's one

0:17:50.240 --> 0:17:52.480
<v Speaker 1>that's come to me a little bit more recently. And

0:17:52.520 --> 0:17:57.200
<v Speaker 1>so they are they're effectively external and internal UM solutions.

0:17:57.240 --> 0:18:02.800
<v Speaker 1>I think on the external side, you know, we as hunters,

0:18:02.840 --> 0:18:06.400
<v Speaker 1>as as you and I have said, UM, are very

0:18:06.480 --> 0:18:10.520
<v Speaker 1>quick to you know, pull out, pull the you know,

0:18:10.560 --> 0:18:13.600
<v Speaker 1>sort of conservation gun out of the holster, right. UM,

0:18:14.000 --> 0:18:17.000
<v Speaker 1>use all the data and the science that we either

0:18:17.040 --> 0:18:19.399
<v Speaker 1>find for ourselves or get spoon fed by all the

0:18:19.480 --> 0:18:21.760
<v Speaker 1>organizations out there that that are part of the hunting

0:18:21.760 --> 0:18:23.879
<v Speaker 1>community and are doing great work. I don't want to

0:18:24.560 --> 0:18:27.679
<v Speaker 1>sound like I'm diminishing the work some of these legacy

0:18:27.760 --> 0:18:31.480
<v Speaker 1>or organizations have done. UM. But we you know, that

0:18:31.520 --> 0:18:33.560
<v Speaker 1>was kind of the only AMMO we had, right And

0:18:33.560 --> 0:18:38.160
<v Speaker 1>and then when we get an emotional UM push back

0:18:38.480 --> 0:18:41.800
<v Speaker 1>from in particularly anti hunters, and then then that trickles

0:18:41.840 --> 0:18:44.640
<v Speaker 1>into the non hunting public, UM, we were very quick

0:18:44.680 --> 0:18:47.720
<v Speaker 1>to say, well, they're just being irrational and emotional, right

0:18:47.760 --> 0:18:50.840
<v Speaker 1>And and at the end of the day, UM, most

0:18:50.920 --> 0:18:55.160
<v Speaker 1>hunters love to hunt, and they do so for more

0:18:55.200 --> 0:18:58.320
<v Speaker 1>emotional reasons than they do rational reasons. And if you're

0:18:58.320 --> 0:19:01.440
<v Speaker 1>telling other people otherwise, you're telling yourself otherwise. I would

0:19:01.480 --> 0:19:06.240
<v Speaker 1>challenge that, um, um, that notion. Right. It's you know,

0:19:06.359 --> 0:19:08.840
<v Speaker 1>I hunt because I love to hunt and everything that

0:19:08.880 --> 0:19:12.080
<v Speaker 1>comes with it. And are there good reasons to do it? Yes?

0:19:12.080 --> 0:19:14.280
<v Speaker 1>Are there's scientific reasons to do it? Yes? Are their

0:19:14.320 --> 0:19:17.560
<v Speaker 1>management reasons to do it? Yes? Are there familial reasons

0:19:17.600 --> 0:19:19.440
<v Speaker 1>to do it? I eat, put you know, clean protein

0:19:19.480 --> 0:19:22.720
<v Speaker 1>in my freezer on my table. Sure. Um, But I

0:19:22.760 --> 0:19:25.520
<v Speaker 1>just love to hunt, I really do. And and so

0:19:26.119 --> 0:19:29.440
<v Speaker 1>we weren't acknowledging our own emotional connection to these issues

0:19:29.680 --> 0:19:33.800
<v Speaker 1>and and then using that, um, you know, those emotions

0:19:34.480 --> 0:19:38.080
<v Speaker 1>to communicate and connect with people on a real personal level. Right.

0:19:38.160 --> 0:19:39.720
<v Speaker 1>We can't sit here and say we need to be

0:19:39.840 --> 0:19:42.439
<v Speaker 1>rational when you know, it's not human nature to be

0:19:42.560 --> 0:19:45.520
<v Speaker 1>rational all the time, if not most of the time. Right.

0:19:46.400 --> 0:19:48.480
<v Speaker 1>And so I do think in terms of how we

0:19:48.520 --> 0:19:52.600
<v Speaker 1>communicate with in particularly the non hunting public, Um, we

0:19:52.640 --> 0:19:54.800
<v Speaker 1>just need to recognize that, you know, how we were

0:19:54.840 --> 0:19:57.639
<v Speaker 1>communicating with them, how we were and are to a

0:19:57.640 --> 0:20:00.679
<v Speaker 1>certain extent, um is falling on deaf years, you know,

0:20:00.720 --> 0:20:04.680
<v Speaker 1>Shane says himself, and I'll probably butcher it. But if

0:20:04.680 --> 0:20:08.159
<v Speaker 1>we you know, speak speak, what is it if if

0:20:08.160 --> 0:20:10.120
<v Speaker 1>for too long we speak only to ourselves, will will

0:20:10.160 --> 0:20:13.240
<v Speaker 1>be the only ones left listening, right and and I

0:20:13.280 --> 0:20:15.240
<v Speaker 1>think that's that's a big part of what happened here.

0:20:15.280 --> 0:20:18.199
<v Speaker 1>So externally, I think we need to, um, you know,

0:20:18.280 --> 0:20:20.440
<v Speaker 1>engage with the non hunting public. And I want to

0:20:20.480 --> 0:20:22.239
<v Speaker 1>be clear when I say that that that doesn't mean

0:20:22.280 --> 0:20:25.600
<v Speaker 1>we need to be conciliatory or you know, walk around

0:20:25.680 --> 0:20:27.560
<v Speaker 1>with our hands out saying please, sir, can I have

0:20:27.600 --> 0:20:31.199
<v Speaker 1>some more? We need to you know, stand stand up

0:20:31.200 --> 0:20:34.120
<v Speaker 1>for what we believe in, but make real connections with people,

0:20:34.200 --> 0:20:38.520
<v Speaker 1>whether that's over food or in um, you know, town

0:20:38.560 --> 0:20:43.080
<v Speaker 1>hall settings or dinner parties or whatever the case may be. Like,

0:20:43.119 --> 0:20:46.359
<v Speaker 1>just engage with people, um, and and share some of

0:20:46.359 --> 0:20:49.440
<v Speaker 1>the emotional reasons you do it, right, um, and don't

0:20:49.480 --> 0:20:53.120
<v Speaker 1>just spew out um. But what I'm sure comes across

0:20:53.160 --> 0:20:58.280
<v Speaker 1>as sort of um, defensive justifications for for what we do. UM.

0:20:58.359 --> 0:21:00.280
<v Speaker 1>So that would be one and then two is on

0:21:00.320 --> 0:21:03.159
<v Speaker 1>the internal side of things. And this is linked to

0:21:03.200 --> 0:21:07.000
<v Speaker 1>that that thing I sent you earlier today is you know,

0:21:07.160 --> 0:21:12.200
<v Speaker 1>if we continue to segregate our own community by by

0:21:12.240 --> 0:21:15.640
<v Speaker 1>you know, labels like I hunt for meat. Well, sorry,

0:21:15.680 --> 0:21:17.960
<v Speaker 1>let me back that up. If we continue to segregate

0:21:17.960 --> 0:21:23.119
<v Speaker 1>our community based on labels UM that we um you know,

0:21:23.200 --> 0:21:26.399
<v Speaker 1>identify with in terms of our reasons for hunting. I

0:21:26.480 --> 0:21:28.800
<v Speaker 1>hunt for meat, I hunt for trophy, hunt for it inches,

0:21:28.800 --> 0:21:32.640
<v Speaker 1>I hunt for maturity, I hunt for management, hunt for conservation.

0:21:33.359 --> 0:21:36.520
<v Speaker 1>I think we are are going to find ourselves in

0:21:36.520 --> 0:21:39.280
<v Speaker 1>a bad spot because we are doing the work of

0:21:39.280 --> 0:21:43.000
<v Speaker 1>the anti hunters by creating those divisions within our own community.

0:21:43.040 --> 0:21:45.439
<v Speaker 1>I'm a bow hunter, therefore I must not like the

0:21:45.480 --> 0:21:49.000
<v Speaker 1>long range people. UM, A trad bow hunter. Therefore, I

0:21:49.080 --> 0:21:51.119
<v Speaker 1>think anyone that takes a sixty yard shot with a

0:21:51.160 --> 0:21:56.040
<v Speaker 1>compound is um, you know, is the Antichrist, right, and

0:21:56.119 --> 0:21:58.040
<v Speaker 1>so you know those sort of things. I think we

0:21:58.040 --> 0:22:00.480
<v Speaker 1>need to sort out our own, our own house in

0:22:00.560 --> 0:22:02.920
<v Speaker 1>order as much as we need to think as as

0:22:02.920 --> 0:22:06.480
<v Speaker 1>hard about how to communicate with the non hunting public. Yeah. No,

0:22:06.600 --> 0:22:09.120
<v Speaker 1>I can agree with that wholeheartedly. And I think it's

0:22:09.160 --> 0:22:12.119
<v Speaker 1>just it's it's we're unlucky in this situation. Like we

0:22:12.480 --> 0:22:14.920
<v Speaker 1>not unlucky, but we have fallen into a passion something

0:22:14.960 --> 0:22:18.800
<v Speaker 1>we care a lot about that is complex and is regional,

0:22:19.160 --> 0:22:21.960
<v Speaker 1>and and it it doesn't always look the same. Hunting

0:22:22.000 --> 0:22:24.679
<v Speaker 1>doesn't look the same on the East Coast as it

0:22:24.720 --> 0:22:27.280
<v Speaker 1>does in the East coast of the States, as it

0:22:27.320 --> 0:22:30.600
<v Speaker 1>does in northern British Columbia. It just doesn't look and

0:22:30.680 --> 0:22:33.760
<v Speaker 1>feel the same. It isn't it isn't. Uh, the picture

0:22:33.800 --> 0:22:36.560
<v Speaker 1>isn't painted with the same strokes. And so we have

0:22:36.640 --> 0:22:39.040
<v Speaker 1>all these different perspectives that we're trying to apply to

0:22:39.119 --> 0:22:42.679
<v Speaker 1>one ethic, which which is seems the right way and

0:22:42.720 --> 0:22:44.720
<v Speaker 1>in my mind it kind of is the right things do.

0:22:45.480 --> 0:22:49.560
<v Speaker 1>But unfortunately we we've had this very complex and in

0:22:49.880 --> 0:22:52.359
<v Speaker 1>and ever changing idea of what hunting is in the

0:22:52.359 --> 0:22:57.119
<v Speaker 1>modern times. Um, so we're stuck arguing those points, arguing

0:22:57.160 --> 0:23:00.600
<v Speaker 1>the finer points of of what it is instead of

0:23:00.640 --> 0:23:04.080
<v Speaker 1>really trying to, like you, like you said, connect with

0:23:04.240 --> 0:23:06.359
<v Speaker 1>people that don't do it, Like, how do I connect

0:23:06.400 --> 0:23:08.080
<v Speaker 1>with you? What is the one thing that we share

0:23:08.080 --> 0:23:12.160
<v Speaker 1>in common, which is which is most often caring about

0:23:12.200 --> 0:23:15.960
<v Speaker 1>the animal and valuing the animal's life, which is is

0:23:16.040 --> 0:23:19.320
<v Speaker 1>usually the one commonality in this in this situation, and

0:23:19.359 --> 0:23:22.080
<v Speaker 1>trying to bridge a gap based on that, as opposed

0:23:22.119 --> 0:23:24.879
<v Speaker 1>to trying to to to make definitions out of something

0:23:24.880 --> 0:23:27.159
<v Speaker 1>that seemingly, you know, it may not be able to

0:23:27.200 --> 0:23:30.280
<v Speaker 1>be defined. Um. Just because it is so different and

0:23:30.280 --> 0:23:34.560
<v Speaker 1>so nuanced and and and changing all the time. Um

0:23:34.600 --> 0:23:36.800
<v Speaker 1>and so yeah, we're stuck with this complex message. This

0:23:37.040 --> 0:23:41.800
<v Speaker 1>is very complex argument we have amongst ourselves even and

0:23:41.840 --> 0:23:45.480
<v Speaker 1>the other side is is bringing forth something that isn't

0:23:45.480 --> 0:23:48.360
<v Speaker 1>that complex. It's basically, we love animals, and all animals

0:23:48.400 --> 0:23:51.760
<v Speaker 1>are sentient beings, and all animals deserve life. You don't

0:23:51.800 --> 0:23:54.520
<v Speaker 1>have the option to take it from them and then

0:23:54.560 --> 0:23:59.600
<v Speaker 1>brag about it, um for for for anything. And so

0:24:00.040 --> 0:24:01.199
<v Speaker 1>I think at the end of the day, we just

0:24:01.240 --> 0:24:04.040
<v Speaker 1>need to first first identify the complexity and and what

0:24:04.080 --> 0:24:06.320
<v Speaker 1>we're trying to trying to do in the modern world,

0:24:06.640 --> 0:24:09.800
<v Speaker 1>and the simplicity of of the counter argument. And that's

0:24:09.920 --> 0:24:12.159
<v Speaker 1>a lot of times, um how that kind of argument

0:24:12.240 --> 0:24:15.520
<v Speaker 1>has strength because it's sensational and it's simple, it's easy

0:24:15.560 --> 0:24:18.800
<v Speaker 1>for people to understand. Um And And so I think

0:24:18.880 --> 0:24:22.879
<v Speaker 1>our messaging just needs to be consistent and and we

0:24:22.920 --> 0:24:24.840
<v Speaker 1>need to find a way to trump at that messaging

0:24:24.880 --> 0:24:26.920
<v Speaker 1>and get it out as as much as we can.

0:24:27.000 --> 0:24:31.720
<v Speaker 1>So I maybe that's a depressing kind of opinion to

0:24:31.760 --> 0:24:34.080
<v Speaker 1>have on the damn thing, but it but it's true.

0:24:34.119 --> 0:24:36.960
<v Speaker 1>I mean, we just have we have put by being

0:24:37.040 --> 0:24:39.520
<v Speaker 1>hunters in the modern society, we kind of put ourselves

0:24:39.560 --> 0:24:41.639
<v Speaker 1>behind the eight ball because it's a complex thing in

0:24:41.640 --> 0:24:45.680
<v Speaker 1>a world that doesn't really enjoy complexity. They want everything

0:24:45.720 --> 0:24:49.600
<v Speaker 1>to be pretty simple. So I think BC is just

0:24:49.640 --> 0:24:52.160
<v Speaker 1>one of those places that was kind of the front

0:24:52.160 --> 0:24:55.199
<v Speaker 1>lines of this because of that grizzly bear being a

0:24:55.280 --> 0:25:00.359
<v Speaker 1>charismatic megafauna that we love to uh personify and we

0:25:00.520 --> 0:25:03.439
<v Speaker 1>love to put on a pedestal for some for some reason.

0:25:04.119 --> 0:25:08.040
<v Speaker 1>But enough of that, enough of that business. We can

0:25:08.080 --> 0:25:11.640
<v Speaker 1>talk about that all day. Um, you're in the media world.

0:25:11.720 --> 0:25:15.920
<v Speaker 1>You're the editor the journal Mountain Hunting, which to me

0:25:16.200 --> 0:25:22.080
<v Speaker 1>is an interesting take on print publications. Um, and I

0:25:22.240 --> 0:25:24.840
<v Speaker 1>at being a former print editor myself. I really enjoy

0:25:25.280 --> 0:25:29.240
<v Speaker 1>the quality of the paper and the paper and the

0:25:29.240 --> 0:25:32.040
<v Speaker 1>white space and all the real geeky editor type things

0:25:32.040 --> 0:25:34.080
<v Speaker 1>that I I notice when I look at the book.

0:25:34.880 --> 0:25:38.600
<v Speaker 1>But I also really enjoy and I think why it's

0:25:38.640 --> 0:25:41.320
<v Speaker 1>your voice is important is because the way the book

0:25:41.359 --> 0:25:46.440
<v Speaker 1>has written and presented is very much with an eye

0:25:46.480 --> 0:25:49.640
<v Speaker 1>towards how hunters are seen and how how you can

0:25:49.840 --> 0:25:53.679
<v Speaker 1>shape that image and and bring that image into a

0:25:53.720 --> 0:25:56.159
<v Speaker 1>better light. So that's I always appreciate those efforts, and

0:25:56.200 --> 0:25:59.240
<v Speaker 1>I appreciate that book. But but what's it like being

0:25:59.400 --> 0:26:02.720
<v Speaker 1>an editor at work in every single day to put

0:26:02.760 --> 0:26:06.440
<v Speaker 1>together a product that's uh, has those goals and it

0:26:06.760 --> 0:26:12.160
<v Speaker 1>can be judged for its creativity. Oh yeah, I mean

0:26:12.400 --> 0:26:17.000
<v Speaker 1>I mean by no means what I ever want to sound, um,

0:26:17.280 --> 0:26:19.480
<v Speaker 1>well like like I've got a hard go here. But

0:26:19.760 --> 0:26:22.719
<v Speaker 1>I mean I I'm I'm working in the hunting business,

0:26:22.720 --> 0:26:25.399
<v Speaker 1>which you know for a lot of people, UM that

0:26:25.520 --> 0:26:27.960
<v Speaker 1>that's a dream, right, and so you know, for the

0:26:27.960 --> 0:26:29.640
<v Speaker 1>most part, it's a ton of fun. I mean, there's

0:26:29.680 --> 0:26:33.119
<v Speaker 1>there's a lot of um nuances as as you pointed

0:26:33.119 --> 0:26:39.760
<v Speaker 1>out to this world and the you know, our our

0:26:39.760 --> 0:26:43.240
<v Speaker 1>whole mantra from from inception. So the journal Mountain Hunting

0:26:43.440 --> 0:26:46.080
<v Speaker 1>UM started as a as a digital magazine, as we

0:26:46.119 --> 0:26:47.000
<v Speaker 1>like to think of it. I mean, it was a

0:26:47.000 --> 0:26:50.160
<v Speaker 1>website of course, but structured very much as a digital magazine.

0:26:50.200 --> 0:26:53.360
<v Speaker 1>What you were just referencing is our print edition, which

0:26:53.359 --> 0:26:56.200
<v Speaker 1>we released our first last year. We have a new

0:26:56.200 --> 0:26:59.400
<v Speaker 1>one coming out very soon, if not by the time

0:26:59.440 --> 0:27:03.400
<v Speaker 1>this goes to air. And you know, in both those

0:27:03.640 --> 0:27:06.800
<v Speaker 1>channels let's call them, it was um we were always

0:27:06.840 --> 0:27:11.359
<v Speaker 1>sort of focused on trying to yeah, like like you said,

0:27:11.400 --> 0:27:14.040
<v Speaker 1>you know, but present an image of of hunting or

0:27:14.240 --> 0:27:18.119
<v Speaker 1>frankly uncover um one of the hidden images of hunting

0:27:18.119 --> 0:27:21.920
<v Speaker 1>that just wasn't necessarily part of um a common part

0:27:21.920 --> 0:27:24.960
<v Speaker 1>of the media mix. UM, so that people could see that,

0:27:25.200 --> 0:27:28.719
<v Speaker 1>you know, there is more to hunting than what they

0:27:28.800 --> 0:27:31.400
<v Speaker 1>might see on a on a certain TV show, right,

0:27:31.560 --> 0:27:35.720
<v Speaker 1>or on a YouTube video or anything along those lines, right.

0:27:35.760 --> 0:27:40.920
<v Speaker 1>And so we always um wanted to go deep, right.

0:27:41.000 --> 0:27:43.200
<v Speaker 1>So I mean, geez, one of the stories in that

0:27:44.280 --> 0:27:47.359
<v Speaker 1>pre addition you've seen was nine thousand words, right, And

0:27:47.480 --> 0:27:49.840
<v Speaker 1>for some people maybe that makes their eyes glaze over,

0:27:49.920 --> 0:27:52.600
<v Speaker 1>but that's what the story took to tell, right. And

0:27:52.840 --> 0:27:57.399
<v Speaker 1>so we wanted to um not get all flowery and

0:27:57.400 --> 0:28:02.160
<v Speaker 1>philosophic on on all subjects, but really create a form

0:28:02.280 --> 0:28:06.160
<v Speaker 1>um where we can discuss the complexity, right, Like you said,

0:28:06.160 --> 0:28:08.959
<v Speaker 1>I mean complexity is is that that the root of

0:28:09.000 --> 0:28:11.960
<v Speaker 1>this this whole thing we call hunting, and it's also

0:28:12.000 --> 0:28:13.879
<v Speaker 1>at the root of some of the problems we're facing

0:28:13.920 --> 0:28:18.399
<v Speaker 1>in in in the media world. UM. And so that

0:28:18.520 --> 0:28:20.040
<v Speaker 1>that was a big part of what I wanted to

0:28:20.080 --> 0:28:23.120
<v Speaker 1>do and when I started it. UM four years ago,

0:28:23.320 --> 0:28:26.080
<v Speaker 1>there wasn't a lot of content out there that that

0:28:26.200 --> 0:28:29.760
<v Speaker 1>kind of um suited my needs. Right, there wasn't the

0:28:29.800 --> 0:28:32.520
<v Speaker 1>kind of stuff I wanted to consume. Um. And that's

0:28:32.520 --> 0:28:34.000
<v Speaker 1>not to say there wasn't a lot of good stuff

0:28:34.040 --> 0:28:36.119
<v Speaker 1>out there is, just I had to piece it together

0:28:36.200 --> 0:28:39.040
<v Speaker 1>from you know, all sorts of different publications or forums

0:28:39.120 --> 0:28:42.400
<v Speaker 1>or brand blogs or whatever the case may be. Right,

0:28:43.120 --> 0:28:45.040
<v Speaker 1>that's changed obviously, there's a lot of great stuff out

0:28:45.040 --> 0:28:48.000
<v Speaker 1>there nowadays. And you know, the the game has been

0:28:48.040 --> 0:28:50.840
<v Speaker 1>elevated in terms of photography or film or or the

0:28:50.880 --> 0:28:55.000
<v Speaker 1>print game. But um, it's a it's a it's a

0:28:55.120 --> 0:28:57.360
<v Speaker 1>very fun job. It's a very interesting job. You know,

0:28:57.600 --> 0:28:59.760
<v Speaker 1>I was in I was in healthcare. Before I made

0:28:59.800 --> 0:29:02.040
<v Speaker 1>the the leap to this this field, I knew nothing

0:29:02.040 --> 0:29:05.719
<v Speaker 1>about media, um and UM. The only connection I had

0:29:05.720 --> 0:29:07.000
<v Speaker 1>to hunting was that I love to do it and

0:29:07.000 --> 0:29:09.880
<v Speaker 1>grew up doing it. UM. And so you know, every

0:29:09.920 --> 0:29:12.000
<v Speaker 1>day is kind of figuring it out as as we go,

0:29:12.400 --> 0:29:15.720
<v Speaker 1>UM and UM and making sure that you know, when

0:29:15.800 --> 0:29:18.520
<v Speaker 1>where possible, and if possible, everything we put out there

0:29:18.600 --> 0:29:22.760
<v Speaker 1>is is you know, at least has the potential to

0:29:22.840 --> 0:29:24.560
<v Speaker 1>make a person look at it and go oh this

0:29:24.600 --> 0:29:27.960
<v Speaker 1>is about hunting. That's interesting. I've never seen it presented

0:29:27.960 --> 0:29:30.360
<v Speaker 1>this way, right, or I rarely see it presented it

0:29:30.400 --> 0:29:34.360
<v Speaker 1>presented this way. Yeah, No, that's that's that's a great point.

0:29:34.360 --> 0:29:37.040
<v Speaker 1>And I mean, coming from traditional people have to just

0:29:37.280 --> 0:29:40.280
<v Speaker 1>forgive me being a print journalist in my in my

0:29:40.320 --> 0:29:42.680
<v Speaker 1>past lives. They're just gonna have to listen to some

0:29:42.760 --> 0:29:46.680
<v Speaker 1>of the print journal journalistic industry insider talk that I'm

0:29:46.720 --> 0:29:51.560
<v Speaker 1>about to have. So just deal with it. Uh. But

0:29:51.640 --> 0:29:54.800
<v Speaker 1>you know the you know, the traditional books Outdoor Life,

0:29:54.880 --> 0:29:58.120
<v Speaker 1>Field and Stream, Peterson Signing, North American, White Tail. We

0:29:58.160 --> 0:30:02.320
<v Speaker 1>can go down and down that list of traditional print

0:30:02.360 --> 0:30:04.520
<v Speaker 1>titles that have been around a long time in the

0:30:04.560 --> 0:30:07.600
<v Speaker 1>hunting industry and contributed a ton to our culture and

0:30:08.000 --> 0:30:12.680
<v Speaker 1>contributed a ton of knowledge to the hunting public out there. Um,

0:30:12.800 --> 0:30:17.040
<v Speaker 1>they've come come upon hard times. The there's less pages,

0:30:17.080 --> 0:30:21.720
<v Speaker 1>there's more advertising. Um, there's less honesty in these publications.

0:30:21.760 --> 0:30:23.120
<v Speaker 1>I mean I was an editor of one of them.

0:30:23.120 --> 0:30:26.280
<v Speaker 1>I can tell you that it is. Um it's hard

0:30:26.320 --> 0:30:28.960
<v Speaker 1>to both sell ads and have honest editorial at the

0:30:29.000 --> 0:30:32.040
<v Speaker 1>same time. Um, when those lines get blurred, it's just

0:30:32.080 --> 0:30:36.200
<v Speaker 1>a really tough tough thing. And I think as the

0:30:36.240 --> 0:30:40.240
<v Speaker 1>digital world pushes a more democratic exchange of information, it's

0:30:40.280 --> 0:30:44.880
<v Speaker 1>tough UM for these print titles who are really really

0:30:45.000 --> 0:30:48.440
<v Speaker 1>it's a cheap subscription price and they're really counting on

0:30:48.480 --> 0:30:51.920
<v Speaker 1>advertising to pay the pay the bills. And that means

0:30:52.360 --> 0:30:54.800
<v Speaker 1>inherently that the advertiser has a lot of influence on

0:30:54.920 --> 0:30:58.120
<v Speaker 1>what's going on UM, and a lot of those advertisers

0:30:58.160 --> 0:31:02.320
<v Speaker 1>certainly know that and use it as a benefit. Is

0:31:02.360 --> 0:31:05.200
<v Speaker 1>there a way you feel like the journal can can

0:31:05.200 --> 0:31:07.560
<v Speaker 1>buck some of those trends? And it's just overall, are

0:31:07.600 --> 0:31:11.440
<v Speaker 1>you are you hopeful for for the for the medium

0:31:11.480 --> 0:31:13.320
<v Speaker 1>and the messaging and all that kind of stuff, And

0:31:13.440 --> 0:31:17.080
<v Speaker 1>that's a that's probably deep question, but yeah, yeah, yeah,

0:31:17.080 --> 0:31:18.720
<v Speaker 1>So I mean I think it's possible to buck the

0:31:18.760 --> 0:31:21.880
<v Speaker 1>trend UM. But I mean, you know, we we've put

0:31:21.880 --> 0:31:24.560
<v Speaker 1>out one print edition and you know, when we go

0:31:24.720 --> 0:31:26.680
<v Speaker 1>live with this next one, which has been a long

0:31:26.720 --> 0:31:30.239
<v Speaker 1>time coming. For anyone that is a subscriber UM or

0:31:30.360 --> 0:31:33.880
<v Speaker 1>or as a customer, I should say, UM that you

0:31:34.120 --> 0:31:39.240
<v Speaker 1>were were going to a quarterly schedule UM as of

0:31:39.280 --> 0:31:41.960
<v Speaker 1>this year. We we started with a plan to be biennual,

0:31:42.000 --> 0:31:48.560
<v Speaker 1>but we're gonna go quarterly Um. So I say that

0:31:48.600 --> 0:31:51.800
<v Speaker 1>only because you know, I'm not sitting here with twenty

0:31:51.840 --> 0:31:54.600
<v Speaker 1>years of experience in the print game, or one of

0:31:54.680 --> 0:31:56.800
<v Speaker 1>them five years of experience in the print game. Right

0:31:57.280 --> 0:32:02.840
<v Speaker 1>that said, Um, you know, in our initial print edition

0:32:02.880 --> 0:32:05.840
<v Speaker 1>we had twenty pages of ad of ads and what

0:32:05.840 --> 0:32:09.960
<v Speaker 1>would amount to over a hundred and fifty pages of content. Um.

0:32:10.040 --> 0:32:13.440
<v Speaker 1>And so I think that the simplest and blunt way

0:32:13.480 --> 0:32:17.200
<v Speaker 1>to put it is somebody has to pay, right. Um.

0:32:17.280 --> 0:32:19.440
<v Speaker 1>So that's either going to be the advertisers like you're

0:32:19.440 --> 0:32:22.120
<v Speaker 1>alluding to with with the traditional sort of print model,

0:32:23.000 --> 0:32:27.920
<v Speaker 1>or it's the reader, right Um. And and that was

0:32:28.000 --> 0:32:31.400
<v Speaker 1>the path we took. We have minimal ads, but we

0:32:31.520 --> 0:32:34.480
<v Speaker 1>charge for one issue about what it costs for a

0:32:34.560 --> 0:32:40.000
<v Speaker 1>subscription to most of those legacy magat magazines. Right. And

0:32:40.000 --> 0:32:44.760
<v Speaker 1>and so if people want um honest editorial, UM, in

0:32:44.840 --> 0:32:50.240
<v Speaker 1>depth content, UM, unique content, right, stuff they haven't seen

0:32:50.280 --> 0:32:54.360
<v Speaker 1>before and can't find for free somewhere else, um, which

0:32:54.360 --> 0:32:57.640
<v Speaker 1>is a whole other issue. Um, then I think people

0:32:57.720 --> 0:33:00.280
<v Speaker 1>just need to to get to the get to the

0:33:00.280 --> 0:33:02.560
<v Speaker 1>point where they're willing to pay for it. Right. Um.

0:33:02.640 --> 0:33:05.080
<v Speaker 1>You know we're we're sitting on a free podcast, right

0:33:05.080 --> 0:33:06.800
<v Speaker 1>now for at least free for people to listen to,

0:33:06.880 --> 0:33:09.920
<v Speaker 1>not free to produce. You and I both know that, um.

0:33:10.760 --> 0:33:14.640
<v Speaker 1>And and so with the digital side being obviously so

0:33:14.680 --> 0:33:18.240
<v Speaker 1>important today in in in the media game, UM, people

0:33:18.320 --> 0:33:20.239
<v Speaker 1>do expect a lot of things for free. And I

0:33:20.280 --> 0:33:22.520
<v Speaker 1>get that. You know, there's certain things I expect for free.

0:33:23.120 --> 0:33:27.280
<v Speaker 1>But UM, you know I still spend ten to thirty

0:33:27.280 --> 0:33:30.240
<v Speaker 1>dollars on a book if I if I deem it worthwhile,

0:33:30.440 --> 0:33:33.560
<v Speaker 1>right and um, and so I think with with the

0:33:33.600 --> 0:33:36.840
<v Speaker 1>print game, I don't think print is dead. Um. I

0:33:36.880 --> 0:33:40.040
<v Speaker 1>think just the model needs to be adjusted. And one

0:33:40.080 --> 0:33:42.440
<v Speaker 1>of the more common things we here ben that's really interesting.

0:33:42.440 --> 0:33:45.400
<v Speaker 1>And then I mean this is you know quite a

0:33:45.520 --> 0:33:49.080
<v Speaker 1>number of um of you know responses from customers or

0:33:49.760 --> 0:33:53.959
<v Speaker 1>you know, emails, etcetera from customers is um, the people

0:33:54.840 --> 0:33:58.400
<v Speaker 1>welcome a break from the digital world. Right if they

0:33:58.440 --> 0:34:01.600
<v Speaker 1>work at a desk, Um, they're at a computer all day,

0:34:02.280 --> 0:34:03.960
<v Speaker 1>They're on their phone more than they should be. We

0:34:04.000 --> 0:34:06.480
<v Speaker 1>all are, right. And so when you get something that's

0:34:06.480 --> 0:34:10.040
<v Speaker 1>of quality in your hands, that is is visually enticing

0:34:10.600 --> 0:34:15.440
<v Speaker 1>and has quality content and honest editorial. Um. You know

0:34:15.520 --> 0:34:18.239
<v Speaker 1>a lot of people have emailed us saying like it's

0:34:18.280 --> 0:34:20.560
<v Speaker 1>just so nice to put all that stuff down, turn

0:34:20.600 --> 0:34:24.760
<v Speaker 1>off the monitor and actually sit down and read something again. Um.

0:34:24.840 --> 0:34:26.640
<v Speaker 1>And of course it has to have quality to to

0:34:26.680 --> 0:34:31.200
<v Speaker 1>support that. But I do think people still like print. Um.

0:34:31.239 --> 0:34:32.600
<v Speaker 1>And I don't know if you ever heard the term

0:34:32.640 --> 0:34:35.640
<v Speaker 1>digital fatigue, but I think that's a real thing. Um.

0:34:35.920 --> 0:34:37.840
<v Speaker 1>And I think we just we in the media business

0:34:37.960 --> 0:34:40.640
<v Speaker 1>just need to tweak our approach to how we how

0:34:40.680 --> 0:34:45.280
<v Speaker 1>we essentially package print content. Yeah. No, that's a great point.

0:34:45.320 --> 0:34:48.120
<v Speaker 1>I've said that a lot about even hunting hate always

0:34:48.160 --> 0:34:52.000
<v Speaker 1>go back to like the overall the broad concept of hunting.

0:34:52.040 --> 0:34:57.080
<v Speaker 1>But you know, urbanization has been one of the things

0:34:57.160 --> 0:35:02.239
<v Speaker 1>that has pushed hunting number is down, puts hunting participation down.

0:35:02.760 --> 0:35:06.759
<v Speaker 1>And my estimation here lately, you see a lot of

0:35:06.760 --> 0:35:10.239
<v Speaker 1>people that are bucking that urbanization trend and looking for

0:35:10.280 --> 0:35:13.640
<v Speaker 1>places to looking for ways to get out of those

0:35:13.719 --> 0:35:16.440
<v Speaker 1>urban environments and go experience something a little bit different.

0:35:16.440 --> 0:35:18.759
<v Speaker 1>And if you put hunting in there and their path,

0:35:18.840 --> 0:35:20.880
<v Speaker 1>they'll accept it every time, as long as you put

0:35:20.920 --> 0:35:24.600
<v Speaker 1>it in their path with the right framing. Um. Much

0:35:24.640 --> 0:35:28.480
<v Speaker 1>same with much the same with this with print, print journalism,

0:35:28.520 --> 0:35:31.799
<v Speaker 1>and uh, the print publications like yours. If you put

0:35:31.840 --> 0:35:34.920
<v Speaker 1>it in the path of a uh, a media hound,

0:35:34.960 --> 0:35:36.960
<v Speaker 1>someone who loves to read, and they're just tired of

0:35:37.000 --> 0:35:41.680
<v Speaker 1>poking around Twitter and getting misdirected and and having a

0:35:41.680 --> 0:35:44.399
<v Speaker 1>lot of opinions thrown at them, it's nice to turn

0:35:44.480 --> 0:35:46.879
<v Speaker 1>that off and just read it. You know, like I said,

0:35:46.960 --> 0:35:50.520
<v Speaker 1>nine thousand world article is is ridiculously long. I used

0:35:50.560 --> 0:35:52.240
<v Speaker 1>to you know, they used to say eight hundred words

0:35:52.320 --> 0:35:55.319
<v Speaker 1>is about everybody's attention span. And you and I have

0:35:55.320 --> 0:35:59.000
<v Speaker 1>had this conversation before. I said their attention span. Um.

0:35:59.000 --> 0:36:02.720
<v Speaker 1>While I can there that to be important, I really

0:36:02.760 --> 0:36:04.919
<v Speaker 1>just want to get the message out the best way

0:36:04.920 --> 0:36:08.080
<v Speaker 1>that I can. And if it's nine thousand words instead

0:36:08.080 --> 0:36:10.520
<v Speaker 1>of eight hundred, then that's what I'm gonna do. And

0:36:10.560 --> 0:36:14.000
<v Speaker 1>I'll trust that people appreciate that, and if I guess,

0:36:14.000 --> 0:36:17.520
<v Speaker 1>we'll go out of business if they don't. Um, Because

0:36:17.520 --> 0:36:19.440
<v Speaker 1>you really got to be honest to the content. And

0:36:19.440 --> 0:36:21.759
<v Speaker 1>I feel like that's what the journal Amount of Hunting

0:36:21.800 --> 0:36:24.080
<v Speaker 1>really does and that's why I'm reading it that you

0:36:24.120 --> 0:36:26.920
<v Speaker 1>get that this is just an honest accounting of of

0:36:27.440 --> 0:36:32.080
<v Speaker 1>these stories and the places and the people at which

0:36:32.120 --> 0:36:36.319
<v Speaker 1>I think is is how how films you know, how

0:36:36.680 --> 0:36:38.279
<v Speaker 1>you know a company I work for, YETI how their

0:36:38.280 --> 0:36:43.040
<v Speaker 1>films have become popular because they focus on story first

0:36:43.080 --> 0:36:46.279
<v Speaker 1>and they're not um driven by anything else but that

0:36:46.400 --> 0:36:48.399
<v Speaker 1>and that for in a in a in a world

0:36:48.400 --> 0:36:51.359
<v Speaker 1>where everybody is being pandered too, it's a straight up

0:36:51.440 --> 0:36:55.719
<v Speaker 1>honest account or honest story that is important to the

0:36:55.760 --> 0:36:59.840
<v Speaker 1>overall culture. Seems like maybe it's a little bit of

0:36:59.840 --> 0:37:03.120
<v Speaker 1>an outlier, which is sad to say, but um, I hope,

0:37:03.440 --> 0:37:08.280
<v Speaker 1>I hope people are increasingly willing to pay the premium

0:37:08.320 --> 0:37:10.799
<v Speaker 1>for a publication like yours, but also willing to pay

0:37:10.840 --> 0:37:15.680
<v Speaker 1>premiums for podcasts as well. Um, because as a podcaster,

0:37:15.880 --> 0:37:19.480
<v Speaker 1>you have a podcast yourself beyond the kill. UM. I

0:37:19.560 --> 0:37:23.080
<v Speaker 1>think we probably both feel pressure to collect advertisers to

0:37:23.160 --> 0:37:26.160
<v Speaker 1>make a profit. But every time you kind of inch

0:37:26.760 --> 0:37:29.040
<v Speaker 1>to the next advertiser and you get to give a

0:37:29.120 --> 0:37:31.320
<v Speaker 1>little bit of yourself with each one of them, whether

0:37:31.360 --> 0:37:34.839
<v Speaker 1>you like it or not. Um, And that's a tough

0:37:35.040 --> 0:37:37.359
<v Speaker 1>position to be in. So I would hope that just

0:37:37.480 --> 0:37:41.799
<v Speaker 1>is a pure honest um storyteller and a communicator that

0:37:41.840 --> 0:37:44.759
<v Speaker 1>you could find that you know, find a balance if

0:37:44.800 --> 0:37:48.640
<v Speaker 1>you struck any balances. That you found to be beneficial.

0:37:50.800 --> 0:37:52.879
<v Speaker 1>Oh that's a good question. It's funny. I gotta ask

0:37:52.920 --> 0:37:58.320
<v Speaker 1>this um earlier today, or at least in a similar

0:37:58.320 --> 0:38:04.439
<v Speaker 1>sort of question. You know, I think UM we UM.

0:38:04.600 --> 0:38:11.320
<v Speaker 1>We from the get go UM focused on quality over quantity.

0:38:11.640 --> 0:38:14.600
<v Speaker 1>So that so that was multifaceted. That was in the

0:38:14.640 --> 0:38:17.680
<v Speaker 1>stuff we produced, right, the articles we put out there,

0:38:18.080 --> 0:38:20.040
<v Speaker 1>and then I'm not saying they're all perfect, and I'm

0:38:20.040 --> 0:38:22.040
<v Speaker 1>certainly not saying they're better than other stuff out there.

0:38:22.080 --> 0:38:26.160
<v Speaker 1>They're just um, they're they're just they're different right there

0:38:26.200 --> 0:38:29.400
<v Speaker 1>in depth. I mean, you'll we've we've had online stories

0:38:29.440 --> 0:38:32.240
<v Speaker 1>that were you know, somebody's submitted to us with awesome

0:38:32.239 --> 0:38:34.680
<v Speaker 1>photos that were you know, seven thousand, eight thousand words

0:38:34.719 --> 0:38:37.520
<v Speaker 1>along right that we broke up into two parts. So

0:38:37.960 --> 0:38:41.120
<v Speaker 1>you know, we always wanted to give the story a chance.

0:38:41.200 --> 0:38:43.200
<v Speaker 1>I guess they're like like, when you talk about an

0:38:43.200 --> 0:38:47.480
<v Speaker 1>eight hundred word attention span, will you know not many

0:38:47.480 --> 0:38:49.000
<v Speaker 1>of the books that are on my bookshelf for eight

0:38:49.040 --> 0:38:52.040
<v Speaker 1>hundred words, right, So I think if if the materials

0:38:52.960 --> 0:38:57.400
<v Speaker 1>put together UM in an engaging way, right at the

0:38:57.440 --> 0:38:59.359
<v Speaker 1>end of the day, do good work, right, you gotta

0:38:59.400 --> 0:39:01.160
<v Speaker 1>do good work people aren't going to read. I mean

0:39:01.160 --> 0:39:03.640
<v Speaker 1>that that's a bigger hit on intention span than than

0:39:03.680 --> 0:39:08.400
<v Speaker 1>the length. Right. UM. But you know, we we stayed

0:39:08.480 --> 0:39:11.480
<v Speaker 1>really committed and continue to stay really committed to to

0:39:11.600 --> 0:39:13.960
<v Speaker 1>that side of it. UM, not just putting things out

0:39:13.960 --> 0:39:17.759
<v Speaker 1>there to generate clicks or UM you know, volume of

0:39:17.920 --> 0:39:20.640
<v Speaker 1>traffic or stuff like that. Sure that's great, but UM

0:39:20.680 --> 0:39:24.200
<v Speaker 1>there's ways to as you know, UM, to manipulate that

0:39:24.320 --> 0:39:26.719
<v Speaker 1>side of the game, UM without there actually being a

0:39:26.760 --> 0:39:29.319
<v Speaker 1>lot of quality or substance to it. So so there's

0:39:29.360 --> 0:39:32.239
<v Speaker 1>that side of it. And the second part of it is, UM,

0:39:32.400 --> 0:39:35.800
<v Speaker 1>we no different than what the print edition and talking about,

0:39:35.920 --> 0:39:39.760
<v Speaker 1>you know, basically asking our readers to pay. We kept

0:39:39.800 --> 0:39:44.200
<v Speaker 1>our advertising spots to a minimum. UM. This is online

0:39:44.239 --> 0:39:46.879
<v Speaker 1>and in print and on the podcast for that matter

0:39:46.920 --> 0:39:51.240
<v Speaker 1>as well. And UM in charge the premium four we

0:39:51.239 --> 0:39:54.640
<v Speaker 1>we basically said to an advertiser, UM, you know, we'd

0:39:54.680 --> 0:39:57.839
<v Speaker 1>love to work with you company x UM assuming there

0:39:57.920 --> 0:40:00.360
<v Speaker 1>was you know, UM, I hate to use you know,

0:40:00.400 --> 0:40:04.279
<v Speaker 1>whatever media douche terms like brand synergy, but you know

0:40:04.440 --> 0:40:07.400
<v Speaker 1>that there was there was alignment right between our brand

0:40:07.400 --> 0:40:11.919
<v Speaker 1>and their brand. UM, and UM, we would say we'd

0:40:11.920 --> 0:40:13.560
<v Speaker 1>like to work with you, you will be one of

0:40:13.920 --> 0:40:16.120
<v Speaker 1>you know, six, or one of twenty or one of four,

0:40:16.200 --> 0:40:19.320
<v Speaker 1>depending on the channel we're talking about that's on this platform.

0:40:19.400 --> 0:40:23.360
<v Speaker 1>So because of that you know, very prominent and basically

0:40:23.400 --> 0:40:26.040
<v Speaker 1>impossible to miss position, we're gonna ask you to pay

0:40:26.040 --> 0:40:30.400
<v Speaker 1>a lot more than you otherwise would in the volume game. UM.

0:40:30.440 --> 0:40:32.439
<v Speaker 1>So that ended up being something that that that worked

0:40:32.480 --> 0:40:34.440
<v Speaker 1>real well for us. That that the outset and continues

0:40:34.480 --> 0:40:37.879
<v Speaker 1>to work well to a point. UM. And uh, that's

0:40:37.880 --> 0:40:40.960
<v Speaker 1>not to suggest that there aren't you know, I can't

0:40:40.960 --> 0:40:43.839
<v Speaker 1>say conflicts, but there aren't people that are skeptical of

0:40:43.880 --> 0:40:47.520
<v Speaker 1>our relationships with an advertiser. Um. And simply that we're

0:40:47.560 --> 0:40:50.560
<v Speaker 1>talking about you know, a given brand or product because

0:40:50.640 --> 0:40:53.919
<v Speaker 1>we're paid to do so. UM. I would honestly say,

0:40:53.920 --> 0:40:56.160
<v Speaker 1>and I mean this, you know, as sincerely as as

0:40:56.200 --> 0:40:59.680
<v Speaker 1>I can as I possibly can that because we've we've

0:40:59.719 --> 0:41:02.480
<v Speaker 1>worked predominantly with a really limited group of as we

0:41:02.520 --> 0:41:05.160
<v Speaker 1>would call them, sponsors. And that's not me being sponsored,

0:41:05.200 --> 0:41:09.040
<v Speaker 1>that's you know, sponsors of of our content. UM. We've

0:41:09.040 --> 0:41:10.960
<v Speaker 1>been fortunate enough to work with brands that are really

0:41:11.040 --> 0:41:14.800
<v Speaker 1>damn easy to to to, you know, to represent and support,

0:41:15.360 --> 0:41:17.440
<v Speaker 1>right if they make damn good packs. It's hard to

0:41:17.840 --> 0:41:20.600
<v Speaker 1>you know not or it's not hard to to say

0:41:20.640 --> 0:41:22.359
<v Speaker 1>these are damn good packs or if they make good

0:41:22.560 --> 0:41:28.359
<v Speaker 1>firearms or optics or whatever. Um, it's pretty easy to um,

0:41:28.400 --> 0:41:31.839
<v Speaker 1>you know, beastly just embed those in in in you know,

0:41:31.920 --> 0:41:36.320
<v Speaker 1>the platform of the channel, UM and be authentic about it. Yeah, no,

0:41:36.560 --> 0:41:40.120
<v Speaker 1>I'd agree. And that's that's you know, maybe there's the balance. UM.

0:41:40.320 --> 0:41:43.400
<v Speaker 1>I say maybe because you're working in a world and

0:41:43.440 --> 0:41:45.600
<v Speaker 1>we all are, everybody that creates media, working in a

0:41:45.640 --> 0:41:49.920
<v Speaker 1>world where people are rightfully suspicious of your motivations when

0:41:49.960 --> 0:41:55.080
<v Speaker 1>you start talking about consumer products. UM. And I ran

0:41:55.120 --> 0:41:59.600
<v Speaker 1>into this personally being uh on the Joe Rogan podcast,

0:42:01.000 --> 0:42:02.960
<v Speaker 1>and because I work at Yetti and every time we

0:42:03.000 --> 0:42:06.680
<v Speaker 1>mentioned Yetti, people just assume that maybe YETI paid for

0:42:06.719 --> 0:42:08.680
<v Speaker 1>this for paid for me to be on there, or

0:42:08.719 --> 0:42:11.440
<v Speaker 1>paid Joe to have me on UM And rightfully, so

0:42:11.560 --> 0:42:14.399
<v Speaker 1>they should should think in those terms. I mean that

0:42:14.400 --> 0:42:18.399
<v Speaker 1>that is Uh, there's a lot of that going on. Uh.

0:42:18.440 --> 0:42:20.839
<v Speaker 1>There's a lot of submersive advertising, and there's a lot

0:42:20.880 --> 0:42:23.520
<v Speaker 1>of you know, Batman jumps out of the Batmobile and

0:42:23.520 --> 0:42:25.799
<v Speaker 1>gets into a BMW like he didn't need to get

0:42:25.800 --> 0:42:30.839
<v Speaker 1>in that BMW's got a damn batmobile. Um, and so

0:42:31.400 --> 0:42:34.080
<v Speaker 1>there there's just that there's those things that that it

0:42:34.520 --> 0:42:39.319
<v Speaker 1>almost feels falsely submersive, like, oh, we trick them to drive,

0:42:39.400 --> 0:42:43.800
<v Speaker 1>you know, Batman drives BMW. Everybody else should too. So um.

0:42:43.840 --> 0:42:45.760
<v Speaker 1>You know, as a consumer, I don't like to be duped.

0:42:45.760 --> 0:42:47.920
<v Speaker 1>I don't like to be uh. I don't like to

0:42:48.560 --> 0:42:50.879
<v Speaker 1>need a product based on osmosis. I'd like to really

0:42:50.920 --> 0:42:53.480
<v Speaker 1>need it and really be informed about it. Especially in

0:42:53.520 --> 0:42:56.320
<v Speaker 1>the niche media world where you and I live spend

0:42:56.320 --> 0:43:00.280
<v Speaker 1>most of our time. So it's an interesting time opic

0:43:00.360 --> 0:43:04.719
<v Speaker 1>because when you're hunting, and especially when you're on the map,

0:43:04.800 --> 0:43:06.920
<v Speaker 1>when you're on a mountain, things to get dangerous and

0:43:06.960 --> 0:43:10.160
<v Speaker 1>you need to rely on the products that you're using

0:43:10.400 --> 0:43:12.080
<v Speaker 1>and they you you put a lot of money in

0:43:12.120 --> 0:43:16.120
<v Speaker 1>time and these efforts. And if if there's a a

0:43:16.239 --> 0:43:20.400
<v Speaker 1>journalistic um platform out there, or at least you know,

0:43:21.239 --> 0:43:25.560
<v Speaker 1>faintly journalistic platform that's telling you you should use something

0:43:25.600 --> 0:43:28.600
<v Speaker 1>based on being paid to tell you that, that really

0:43:28.600 --> 0:43:32.719
<v Speaker 1>devalues your time with the goddamn mountain, and um, that

0:43:32.800 --> 0:43:37.560
<v Speaker 1>equation starts to get really gross. It starts to get uh,

0:43:37.680 --> 0:43:40.520
<v Speaker 1>starts to feel cheap, and it starts to just devalue

0:43:40.520 --> 0:43:45.719
<v Speaker 1>all media that isn't you know, social or UM in

0:43:45.800 --> 0:43:48.160
<v Speaker 1>a digital platform. So I'm glad, really why I want

0:43:48.160 --> 0:43:49.799
<v Speaker 1>to just bring this up and talk through some of

0:43:49.800 --> 0:43:52.719
<v Speaker 1>this with this, just because it almost feels like what

0:43:52.760 --> 0:43:56.719
<v Speaker 1>you're doing fights back against um our better nature to

0:43:56.760 --> 0:43:59.799
<v Speaker 1>accept a lot of money too, to not lie but

0:44:00.160 --> 0:44:05.759
<v Speaker 1>misrepresent things. Yeah. Well, I mean that's that's the very

0:44:05.840 --> 0:44:07.479
<v Speaker 1>gracious of you to say, Ben. I mean, it means

0:44:07.480 --> 0:44:10.919
<v Speaker 1>a lot coming from you that UM you you see

0:44:10.920 --> 0:44:13.960
<v Speaker 1>it that way. And you know, if I go back

0:44:14.000 --> 0:44:21.600
<v Speaker 1>to when we started the journal UM in August, you know,

0:44:21.640 --> 0:44:24.960
<v Speaker 1>it was it was the proverbial scratching my own itch, right,

0:44:24.960 --> 0:44:27.520
<v Speaker 1>So like I would go to a hunting form or

0:44:27.520 --> 0:44:30.640
<v Speaker 1>a website or wherever right to look for information or

0:44:30.719 --> 0:44:34.200
<v Speaker 1>to read stories or just you know bs, and I'd

0:44:34.200 --> 0:44:37.839
<v Speaker 1>just be like inundated with you know, good old ad tech,

0:44:38.400 --> 0:44:40.880
<v Speaker 1>you know, things popping up and flashing and trying to

0:44:40.920 --> 0:44:42.960
<v Speaker 1>distract me from why I was there. And I just

0:44:44.239 --> 0:44:45.879
<v Speaker 1>you know, I don't I don't know if we could

0:44:45.880 --> 0:44:48.279
<v Speaker 1>say intuitively, but I just thought, you know, there's got

0:44:48.280 --> 0:44:50.920
<v Speaker 1>to be a better way, like I don't click on

0:44:50.960 --> 0:44:53.360
<v Speaker 1>those things, I don't read those things. They have zero

0:44:53.440 --> 0:44:58.040
<v Speaker 1>impact on me. How is this performing? Right? Um? And

0:44:58.080 --> 0:45:00.839
<v Speaker 1>so you know, whether we call we're trying to do

0:45:00.920 --> 0:45:03.279
<v Speaker 1>as as fighting back or just trying to offer an

0:45:03.280 --> 0:45:05.839
<v Speaker 1>alternate option, which certainly isn't for everyone. I mean, let's

0:45:05.840 --> 0:45:08.200
<v Speaker 1>be honest, there's there are brands that that need volume

0:45:08.200 --> 0:45:10.760
<v Speaker 1>in one volume, right, and that's we're not the place

0:45:10.840 --> 0:45:14.279
<v Speaker 1>for that. UM. If UM, you want to have a

0:45:14.360 --> 0:45:19.040
<v Speaker 1>hyper targeted, hyper engaged audience that is UM shrewd and

0:45:19.719 --> 0:45:24.080
<v Speaker 1>discerning um that maybe we are right um and and

0:45:24.080 --> 0:45:27.600
<v Speaker 1>and again we've been really lucky in that UM because

0:45:27.640 --> 0:45:31.360
<v Speaker 1>we only work with a small batch of brands that

0:45:31.440 --> 0:45:35.560
<v Speaker 1>it's not hard to fill the holes you should as

0:45:35.600 --> 0:45:39.280
<v Speaker 1>an advertiser and can right kind of check the boxes

0:45:39.320 --> 0:45:41.759
<v Speaker 1>of the categories that are you know, the companies that

0:45:42.040 --> 0:45:46.040
<v Speaker 1>need to invest in their marketing and pr UM, we've

0:45:46.040 --> 0:45:48.840
<v Speaker 1>been lucky and that those are usually best in class

0:45:49.040 --> 0:45:51.400
<v Speaker 1>or in the top three to five of the class. Right.

0:45:51.480 --> 0:45:55.719
<v Speaker 1>And so it's really easy to to be honest, um.

0:45:56.160 --> 0:45:59.800
<v Speaker 1>And and you're right though it is very also very

0:46:00.239 --> 0:46:03.120
<v Speaker 1>um justifiable for people to be skeptical and they should

0:46:03.120 --> 0:46:04.799
<v Speaker 1>be and I, in fact, I welcome that. I like

0:46:04.880 --> 0:46:07.200
<v Speaker 1>that right as if a person wanted to ask myself

0:46:07.200 --> 0:46:10.279
<v Speaker 1>for anyone that worked here with us about this or

0:46:10.320 --> 0:46:12.120
<v Speaker 1>a better product or something like that, They're going to

0:46:12.280 --> 0:46:16.080
<v Speaker 1>get a real answer, right because we I mean, not

0:46:16.120 --> 0:46:18.080
<v Speaker 1>only are we happy to work with the companies we do,

0:46:18.160 --> 0:46:20.279
<v Speaker 1>but I guarantee you, as you will have seen in

0:46:20.280 --> 0:46:23.480
<v Speaker 1>that film I sent you, um, you better damn won't

0:46:23.480 --> 0:46:26.319
<v Speaker 1>believe we put it to the test. Yeah, exactly right.

0:46:26.400 --> 0:46:30.359
<v Speaker 1>I mean that's the important part, is that you can

0:46:30.520 --> 0:46:33.399
<v Speaker 1>stand by that product, whether that ad is in that

0:46:33.440 --> 0:46:36.759
<v Speaker 1>magazine or not. And I and I would hope and

0:46:36.840 --> 0:46:40.279
<v Speaker 1>I will do this And sometimes I wish we could

0:46:40.280 --> 0:46:43.399
<v Speaker 1>do this live or people could call in. But when

0:46:43.440 --> 0:46:46.640
<v Speaker 1>we post this podcast, I'm going to put up a

0:46:46.680 --> 0:46:49.719
<v Speaker 1>poll or or fashion something where I can ask people like,

0:46:49.960 --> 0:46:54.600
<v Speaker 1>are you willing to shuffle through a bunch of advertising

0:46:54.640 --> 0:46:56.440
<v Speaker 1>to get to the content you want? Or would you

0:46:56.560 --> 0:47:02.160
<v Speaker 1>rather pay money to see that content free of that advertising,

0:47:02.600 --> 0:47:06.319
<v Speaker 1>or at least in your case, with more appropriate advertising

0:47:06.400 --> 0:47:09.200
<v Speaker 1>that that feels natural and is more of a supportive

0:47:09.280 --> 0:47:12.319
<v Speaker 1>role as opposed to a submersive role. I want to

0:47:12.320 --> 0:47:14.600
<v Speaker 1>know that from people because I want to know. Um,

0:47:14.680 --> 0:47:16.839
<v Speaker 1>in my career, there was a big time where pay

0:47:16.880 --> 0:47:19.600
<v Speaker 1>walls were just not tolerated. Like if you may, if

0:47:19.600 --> 0:47:23.759
<v Speaker 1>you were digital editor and your your magazine or your newspaper,

0:47:24.360 --> 0:47:27.080
<v Speaker 1>UH tried to make the audience pay for the content,

0:47:27.160 --> 0:47:29.640
<v Speaker 1>you would just nobody would do it. But I think

0:47:29.719 --> 0:47:32.200
<v Speaker 1>that's changing now. I think people are willing to pay

0:47:32.239 --> 0:47:34.879
<v Speaker 1>for quality content and good in depth reporting and good

0:47:35.320 --> 0:47:39.600
<v Speaker 1>quality information that isn't touched by any outside sources. So

0:47:39.600 --> 0:47:41.719
<v Speaker 1>hopefully you know if you're listening to this and you

0:47:41.800 --> 0:47:43.680
<v Speaker 1>have an opinion right in, But if not, you know,

0:47:43.719 --> 0:47:46.160
<v Speaker 1>shoot me an email or shoot us a direct message

0:47:46.200 --> 0:47:50.879
<v Speaker 1>on on Instagram. But if if if not, check check

0:47:50.880 --> 0:47:54.279
<v Speaker 1>everything out, go back to UH our pages and look

0:47:54.320 --> 0:47:55.759
<v Speaker 1>for some polls and let us know what you think.

0:47:55.760 --> 0:47:58.040
<v Speaker 1>Because I think that's that's really up to the folks

0:47:58.080 --> 0:48:01.840
<v Speaker 1>listening and reading to continue to to drive that conversation

0:48:01.840 --> 0:48:04.640
<v Speaker 1>and tell us what they want, um, what they need.

0:48:04.680 --> 0:48:07.600
<v Speaker 1>So UM, that's a great conversation what I could have forever.

0:48:07.680 --> 0:48:11.799
<v Speaker 1>But you mentioned UH what I believe is one of

0:48:11.800 --> 0:48:14.680
<v Speaker 1>the more hardcore hunts that I've ever seen, and I've

0:48:15.080 --> 0:48:17.120
<v Speaker 1>I think that when you return from this hunt, I

0:48:17.160 --> 0:48:21.839
<v Speaker 1>said something like, Um, the the pain threshold just went

0:48:21.880 --> 0:48:24.600
<v Speaker 1>up a little bit. I try to find the most

0:48:24.600 --> 0:48:27.040
<v Speaker 1>suffrage I can on the mountain when I can. You

0:48:27.080 --> 0:48:30.960
<v Speaker 1>know places I've been, like New Zealand or Nepal, but

0:48:31.040 --> 0:48:35.279
<v Speaker 1>I feel like you might have have have willingly went

0:48:35.280 --> 0:48:41.040
<v Speaker 1>into the most painful mountain hunting situation humanly possible. And

0:48:41.080 --> 0:48:42.719
<v Speaker 1>you're gonna have to tell us all about that because

0:48:42.760 --> 0:48:47.359
<v Speaker 1>it's a doozy. I think that's the first time I've

0:48:47.360 --> 0:48:50.120
<v Speaker 1>heard it UM sort of reviewed in that manner Ben

0:48:50.360 --> 0:48:52.240
<v Speaker 1>Ben and I like it. I like it a lot actually,

0:48:52.320 --> 0:48:56.239
<v Speaker 1>so UM the film we're talking about here UM, which

0:48:56.239 --> 0:48:59.319
<v Speaker 1>we released very recently. I'm again I'm not sure when

0:48:59.320 --> 0:49:01.880
<v Speaker 1>this podcast to lay air, but it was released on

0:49:01.920 --> 0:49:04.680
<v Speaker 1>my thirty one. So it's been up UM as of

0:49:04.760 --> 0:49:09.520
<v Speaker 1>today for what five days, six days something like that. UM.

0:49:09.560 --> 0:49:12.480
<v Speaker 1>And so it it's called Toying the Line and UM.

0:49:12.560 --> 0:49:14.040
<v Speaker 1>You know you can find that on YouTube where you

0:49:14.120 --> 0:49:16.120
<v Speaker 1>can get you can get it on our on the

0:49:16.239 --> 0:49:19.560
<v Speaker 1>Jernal Mountain Hunting website. UM. On our UM we got

0:49:19.560 --> 0:49:21.920
<v Speaker 1>a watch section that has films and stuff on it.

0:49:22.640 --> 0:49:26.200
<v Speaker 1>And and so this was a a February just as

0:49:26.239 --> 0:49:30.160
<v Speaker 1>pass February UM mountain goat hunt in northern BC, north

0:49:30.200 --> 0:49:34.359
<v Speaker 1>coastal BC, just just shy the Alaska border. And UM

0:49:34.840 --> 0:49:38.200
<v Speaker 1>six of us went into this this area. UM that

0:49:38.280 --> 0:49:40.400
<v Speaker 1>we took a boat down the inlet and got dropped

0:49:40.400 --> 0:49:43.799
<v Speaker 1>off you know, some nameless creek or at least one

0:49:43.800 --> 0:49:47.080
<v Speaker 1>that I won't name on here, UM and UM and

0:49:47.080 --> 0:49:51.960
<v Speaker 1>and just went after it. And and the simple you know,

0:49:52.000 --> 0:49:54.880
<v Speaker 1>sort of premise of the film is, UM, this was

0:49:54.920 --> 0:49:57.960
<v Speaker 1>a guide's hunt, not a guided hunt. A guide's hunt.

0:49:58.120 --> 0:50:01.799
<v Speaker 1>So the main character, Nolan Osborne is his name. He,

0:50:02.080 --> 0:50:07.319
<v Speaker 1>like most guides, UM spends you know, four or five

0:50:07.400 --> 0:50:10.279
<v Speaker 1>six months a year, depending on how the year plays out,

0:50:11.200 --> 0:50:15.439
<v Speaker 1>helping other people fill their own tags. But as far

0:50:15.480 --> 0:50:19.400
<v Speaker 1>as um feeding his passion for mountain hunting, by the

0:50:19.400 --> 0:50:21.520
<v Speaker 1>time the season wraps up, there's not there's not really

0:50:21.520 --> 0:50:24.279
<v Speaker 1>a whole lot left. And at least in BC. Yeah,

0:50:24.320 --> 0:50:27.200
<v Speaker 1>I mean, you could go overseas and you know, plug

0:50:27.200 --> 0:50:30.120
<v Speaker 1>yourself into some of the really lengthy seasons there for

0:50:30.239 --> 0:50:33.120
<v Speaker 1>you know, various mountain species. But in BC you're not

0:50:33.239 --> 0:50:35.160
<v Speaker 1>left with a whole lot when the guiding seasons all

0:50:35.160 --> 0:50:39.560
<v Speaker 1>wrapped up. And so he decided to UM for better

0:50:39.719 --> 0:50:42.960
<v Speaker 1>for worse. Go on, um this this very late season,

0:50:43.080 --> 0:50:46.720
<v Speaker 1>literally the end of February. Um, goat hunt and into

0:50:46.760 --> 0:50:51.520
<v Speaker 1>some into some pretty nearly terrain, and you know it

0:50:51.640 --> 0:50:54.120
<v Speaker 1>was you know, minus twenty celsius most of the time.

0:50:54.360 --> 0:50:57.000
<v Speaker 1>Let me stop you real quick, minus twenty celsius. What's

0:50:57.000 --> 0:50:59.040
<v Speaker 1>that fair knheight? And you say most of the time.

0:50:59.400 --> 0:51:01.040
<v Speaker 1>I have no idea. I'm not sure what the fahrenet

0:51:01.040 --> 0:51:05.120
<v Speaker 1>can conversion. It's cold as ship. Everybody cold is hell,

0:51:05.719 --> 0:51:09.759
<v Speaker 1>and these guys you're talking about nine days and in

0:51:10.239 --> 0:51:15.520
<v Speaker 1>sub freezing temperatures. And Nolan, if you watch the film,

0:51:15.520 --> 0:51:19.960
<v Speaker 1>Nolan's a badass of badasses. But cramp on ice Axes

0:51:21.360 --> 0:51:24.840
<v Speaker 1>just some um what I would say, general insanity, but

0:51:24.960 --> 0:51:27.840
<v Speaker 1>the best kind. So continue, I was, I just people

0:51:27.880 --> 0:51:30.960
<v Speaker 1>just need to understand it's cold as hell here, and

0:51:32.000 --> 0:51:34.319
<v Speaker 1>cold as hell normally means you're endanger at almost every

0:51:34.320 --> 0:51:35.719
<v Speaker 1>point of the day because you need to keep your

0:51:35.719 --> 0:51:38.000
<v Speaker 1>body tempts up, you need to not freeze and die.

0:51:38.480 --> 0:51:40.880
<v Speaker 1>So let's let's start this. Let's continue the story on

0:51:40.960 --> 0:51:43.759
<v Speaker 1>that premise. Go at them. Yeah, so I mean, yeah,

0:51:43.840 --> 0:51:45.759
<v Speaker 1>I mean, it was it was cold a f right

0:51:45.840 --> 0:51:49.600
<v Speaker 1>like um, but you know, as Canadians. That's not something

0:51:49.640 --> 0:51:52.120
<v Speaker 1>we're overly concerned with. I mean, like you said, it

0:51:52.200 --> 0:51:57.040
<v Speaker 1>just it just changes, Um, I say, just it changes everything, right,

0:51:57.040 --> 0:51:59.120
<v Speaker 1>I mean from your moisture management, so you know your

0:51:59.120 --> 0:52:02.440
<v Speaker 1>a perrel system to your firearm or and you know

0:52:02.440 --> 0:52:05.560
<v Speaker 1>if you were carrying a boat would obviously impact that. Um,

0:52:05.680 --> 0:52:08.080
<v Speaker 1>how you get water. I mean, we couldn't hike for

0:52:08.120 --> 0:52:11.160
<v Speaker 1>more than five minutes without our water bottles freezing shot

0:52:11.560 --> 0:52:13.600
<v Speaker 1>and so we couldn't drink. So there's I mean, we've

0:52:13.600 --> 0:52:16.200
<v Speaker 1>got imagery of me, you know, holding the water bottle

0:52:16.280 --> 0:52:18.279
<v Speaker 1>up to my mouth analogy and not metal so it

0:52:18.320 --> 0:52:22.200
<v Speaker 1>didn't get stuck to me. Um, but breathing like you know,

0:52:22.520 --> 0:52:26.000
<v Speaker 1>the like really aggressive breaths around the rim of the analogen,

0:52:26.000 --> 0:52:27.960
<v Speaker 1>and just so I had a chance of breaking the

0:52:28.000 --> 0:52:30.359
<v Speaker 1>frozen seal to to get a gulp of water which

0:52:30.360 --> 0:52:32.960
<v Speaker 1>was already half frozen after you know a little bit

0:52:32.960 --> 0:52:36.560
<v Speaker 1>of hiking after I just filled it up, right, So, um,

0:52:36.600 --> 0:52:38.160
<v Speaker 1>it was Yeah, it was tough, and it was tough

0:52:38.280 --> 0:52:40.480
<v Speaker 1>for a lot of reasons. The country this was in

0:52:40.600 --> 0:52:43.560
<v Speaker 1>is is as steep and early as it gets. I mean,

0:52:43.600 --> 0:52:45.960
<v Speaker 1>it shouldn't be a surprise this is This was a

0:52:46.040 --> 0:52:48.759
<v Speaker 1>late season mountain goat hunt. Mountain goats are not known

0:52:48.840 --> 0:52:53.240
<v Speaker 1>for living in um, you know, gentle terrain, and so

0:52:53.680 --> 0:52:56.000
<v Speaker 1>it was it was a test of absolutely everything that

0:52:56.040 --> 0:52:58.720
<v Speaker 1>you could test as a hunter, right, your physicality or

0:52:58.719 --> 0:53:03.000
<v Speaker 1>your mental fortitude, your gear, um and um. And it

0:53:03.120 --> 0:53:06.040
<v Speaker 1>was just an absolute phenomenal hunt. We had Dustin Rowe

0:53:06.120 --> 0:53:08.680
<v Speaker 1>was along with us. He actually had planned to come

0:53:08.760 --> 0:53:12.799
<v Speaker 1>and hunt for himself. Um. This is actually kind of

0:53:12.800 --> 0:53:16.880
<v Speaker 1>funny with his bow. Um. And the first day I

0:53:16.880 --> 0:53:18.640
<v Speaker 1>don't know if he caught this in the film or not, Ben,

0:53:18.719 --> 0:53:21.720
<v Speaker 1>but um, it took us five and a half hours

0:53:21.719 --> 0:53:26.480
<v Speaker 1>to cover two kilometers and so we got we got

0:53:26.520 --> 0:53:28.000
<v Speaker 1>in there. We got set up at what we would

0:53:28.000 --> 0:53:31.640
<v Speaker 1>consider base camp, and woke up the next morning and

0:53:31.680 --> 0:53:34.719
<v Speaker 1>started glass and found found some some goats and in

0:53:34.719 --> 0:53:37.480
<v Speaker 1>particular some some billies that we were, you know, willing

0:53:37.520 --> 0:53:41.280
<v Speaker 1>to put the effort into chase, but they were literally

0:53:41.280 --> 0:53:45.239
<v Speaker 1>on the summits of these mountains. And Dustin came back

0:53:45.280 --> 0:53:47.680
<v Speaker 1>in from glass ng looked at his bow hanging on

0:53:47.719 --> 0:53:49.799
<v Speaker 1>a broken off tree branch and just looked at us

0:53:49.840 --> 0:53:52.719
<v Speaker 1>and said, yep, that's stay in there. And um and

0:53:52.719 --> 0:53:55.040
<v Speaker 1>and the hunt shifted into just getting Nolan his goat,

0:53:55.040 --> 0:53:57.160
<v Speaker 1>which had been the plan for the film all along,

0:53:57.239 --> 0:54:01.520
<v Speaker 1>and so um it uh it was filled with adventure

0:54:01.640 --> 0:54:05.640
<v Speaker 1>and comedy and danger and everything you're looking for, right,

0:54:05.640 --> 0:54:06.920
<v Speaker 1>Like you said, you know when you go out there

0:54:06.960 --> 0:54:11.319
<v Speaker 1>and you're looking for the ultimate suffrage. Um, we got

0:54:11.360 --> 0:54:13.920
<v Speaker 1>that in spades. It took everything we had and and

0:54:13.920 --> 0:54:17.160
<v Speaker 1>and then half again more to to pull this thing off.

0:54:17.239 --> 0:54:19.400
<v Speaker 1>And um, I don't think any one of us would

0:54:19.719 --> 0:54:22.359
<v Speaker 1>would treade it for the world, despite there not being

0:54:22.400 --> 0:54:24.040
<v Speaker 1>a single day where we didn't look at each other

0:54:24.040 --> 0:54:28.360
<v Speaker 1>and go, what in the are we doing right now? Yeah?

0:54:28.440 --> 0:54:30.520
<v Speaker 1>And Dustin Rose a tough son of a b man

0:54:30.640 --> 0:54:33.759
<v Speaker 1>like he that there's nothing about him that that has

0:54:33.880 --> 0:54:36.080
<v Speaker 1>quit in him. I mean he's done just about everything

0:54:36.080 --> 0:54:38.560
<v Speaker 1>on a mountain that that a guy could do. Um,

0:54:39.440 --> 0:54:42.120
<v Speaker 1>and to hear that of him is one good of him,

0:54:42.400 --> 0:54:44.280
<v Speaker 1>is a part of a hunting party. But but also

0:54:44.440 --> 0:54:47.880
<v Speaker 1>just tells me, hey, look, this is a this is

0:54:47.880 --> 0:54:52.200
<v Speaker 1>a rough situation. And um, I think it's universal. You

0:54:52.239 --> 0:54:55.080
<v Speaker 1>know this. You get in these situations and you're suffering

0:54:55.120 --> 0:54:57.720
<v Speaker 1>through something, then you you've kind of stacked the odds

0:54:57.760 --> 0:55:01.640
<v Speaker 1>against yourself on purpose and or just you know, just

0:55:01.680 --> 0:55:05.440
<v Speaker 1>by circumstance, and it takes a whole crew of people

0:55:05.480 --> 0:55:09.400
<v Speaker 1>to to to accomplish something. And Um, watching the film,

0:55:09.480 --> 0:55:12.400
<v Speaker 1>I just was struck by the story. Yeah sure, but

0:55:12.480 --> 0:55:15.680
<v Speaker 1>I was just struck by the the team work it

0:55:15.719 --> 0:55:19.240
<v Speaker 1>takes to film, how cameras work when it's that cold,

0:55:20.120 --> 0:55:23.279
<v Speaker 1>how a team of people have to work together. I mean,

0:55:23.280 --> 0:55:24.959
<v Speaker 1>you guys were talking about having to hike a little

0:55:25.000 --> 0:55:27.080
<v Speaker 1>bit and then stop, and and somebody go through it

0:55:27.080 --> 0:55:29.680
<v Speaker 1>and pick through the ice and hike a little bit

0:55:29.719 --> 0:55:33.000
<v Speaker 1>and stop, And I mean just the teamwork that it takes,

0:55:33.000 --> 0:55:35.480
<v Speaker 1>in the bond that you have with the people that

0:55:35.520 --> 0:55:38.400
<v Speaker 1>go on those types of trips with you. He's amazing you.

0:55:38.400 --> 0:55:41.359
<v Speaker 1>You know, I've never felt anything like it. Obviously I've

0:55:41.360 --> 0:55:44.319
<v Speaker 1>never been in the military or anything like that, but

0:55:44.360 --> 0:55:47.200
<v Speaker 1>I've never felt the bond like that. I mean, you

0:55:47.239 --> 0:55:49.680
<v Speaker 1>guys all felt that coming off the mountain. I imagine,

0:55:50.000 --> 0:55:52.719
<v Speaker 1>oh yeah, no, no doubt. I mean to give some

0:55:52.800 --> 0:55:55.560
<v Speaker 1>context to that. So it's so two quick stories. Um,

0:55:55.800 --> 0:55:58.239
<v Speaker 1>before I know, we'll we'll need to start wrapping up.

0:55:58.280 --> 0:56:01.520
<v Speaker 1>But um, you to your point about Dustin, I don't

0:56:01.520 --> 0:56:04.360
<v Speaker 1>even remember the exact number but he's been um a

0:56:04.440 --> 0:56:06.960
<v Speaker 1>part of more than one hundred sheep hunts. That doesn't

0:56:06.960 --> 0:56:08.839
<v Speaker 1>mean he's he's guided all of those himself, but he's

0:56:08.840 --> 0:56:12.279
<v Speaker 1>been a part of them. UM And on one one

0:56:12.320 --> 0:56:16.919
<v Speaker 1>ascent or attempted an ascent before we got turned around

0:56:16.920 --> 0:56:20.120
<v Speaker 1>with our tails between our legs. Um, it took us

0:56:20.440 --> 0:56:23.720
<v Speaker 1>seven and a half hours to go eleven vertical feet

0:56:25.760 --> 0:56:28.359
<v Speaker 1>and on that climb, So that that was in part

0:56:28.400 --> 0:56:30.879
<v Speaker 1>because of the steep, like the grade, the steepness, Um,

0:56:30.960 --> 0:56:32.640
<v Speaker 1>but also the snow depths. I mean when there were

0:56:32.640 --> 0:56:34.279
<v Speaker 1>there are points that and you'll see this in the

0:56:34.320 --> 0:56:37.640
<v Speaker 1>film if you choose to watch it where you know

0:56:37.680 --> 0:56:41.600
<v Speaker 1>we're in snow that's anywhere from me to nipple deep

0:56:41.719 --> 0:56:44.439
<v Speaker 1>at times. And so when you when you talk about

0:56:44.440 --> 0:56:49.400
<v Speaker 1>that teamwork, Ben, we went we had to break trail

0:56:49.400 --> 0:56:53.200
<v Speaker 1>everywhere we went through this this pretty hefty snowpack. And

0:56:53.239 --> 0:56:55.960
<v Speaker 1>the guy leading, the guy breaking trail could only go,

0:56:56.080 --> 0:56:59.160
<v Speaker 1>depending on the grade, you know, twenty two maybe forty

0:56:59.200 --> 0:57:02.640
<v Speaker 1>five minutes if you were lucky, UM before he would

0:57:02.640 --> 0:57:06.200
<v Speaker 1>be absolutely destroyed and would have to drop to the

0:57:06.239 --> 0:57:08.760
<v Speaker 1>back of the stack. And the guy that was second

0:57:08.840 --> 0:57:12.000
<v Speaker 1>would now break trail. Guy that third is packing down

0:57:12.000 --> 0:57:14.080
<v Speaker 1>that trail a little bit more, and so on and

0:57:14.120 --> 0:57:16.120
<v Speaker 1>so forth. So we were running this sort of flying

0:57:16.200 --> 0:57:20.280
<v Speaker 1>v of alternating guy's break and trail. So it's very

0:57:20.360 --> 0:57:23.560
<v Speaker 1>very slow going, right. So one, you're right, the team

0:57:23.640 --> 0:57:25.560
<v Speaker 1>was I think essential. I don't know. I mean, I'm

0:57:25.560 --> 0:57:27.760
<v Speaker 1>sure there's people that could do it solo. They have

0:57:27.880 --> 0:57:30.320
<v Speaker 1>to be the harder, hardest s obs on the planet

0:57:30.320 --> 0:57:32.160
<v Speaker 1>to do it. I don't even know if two or

0:57:32.240 --> 0:57:35.560
<v Speaker 1>three guys um could have could have done at least

0:57:35.600 --> 0:57:38.080
<v Speaker 1>the trip that we did. Um, I really believe that,

0:57:38.360 --> 0:57:40.320
<v Speaker 1>you know, four to six was the minimum to to

0:57:40.360 --> 0:57:42.720
<v Speaker 1>be able to even just move around like be mobile.

0:57:43.520 --> 0:57:45.880
<v Speaker 1>But on this climb, coming back to Dustin, on this

0:57:45.960 --> 0:57:47.880
<v Speaker 1>climb that took us seven hours to cover, not a

0:57:47.880 --> 0:57:51.959
<v Speaker 1>whole lot of elevation, We're about halfway up and dust

0:57:51.960 --> 0:57:53.400
<v Speaker 1>and I are in the middle of the group and

0:57:54.320 --> 0:57:55.840
<v Speaker 1>where you know, it's one of those you know, probably

0:57:55.880 --> 0:57:57.919
<v Speaker 1>someone to what you experienced in the poll in certain ways,

0:57:57.960 --> 0:58:00.280
<v Speaker 1>obviously not the elevation side of it, but you know,

0:58:00.360 --> 0:58:04.080
<v Speaker 1>the ten fifteen steps and he even and suck wind

0:58:04.120 --> 0:58:07.480
<v Speaker 1>over top of your hiking pools, right Dustin. Dustin turns

0:58:07.520 --> 0:58:11.000
<v Speaker 1>to me and we're both dripping sweat and and just

0:58:11.040 --> 0:58:13.040
<v Speaker 1>working our butt off and we're dripping sweat at minus

0:58:13.080 --> 0:58:17.720
<v Speaker 1>twenty um, and he goes, it does not get any

0:58:17.760 --> 0:58:21.200
<v Speaker 1>more bleeping hardcore than this. He wipes the sweat off

0:58:21.200 --> 0:58:23.919
<v Speaker 1>his brow and keeps hiking right. And so I said,

0:58:23.960 --> 0:58:25.880
<v Speaker 1>I stood there for a minute, and I thought, yeah,

0:58:26.040 --> 0:58:29.080
<v Speaker 1>damn it, man, like if Dustin saying that, what the

0:58:29.120 --> 0:58:32.000
<v Speaker 1>hell did I get myself into? Right? Yeah? And you

0:58:32.040 --> 0:58:34.280
<v Speaker 1>always come back from it, like if they don't know,

0:58:34.720 --> 0:58:37.760
<v Speaker 1>not always. There's plenty of examples of people that have

0:58:37.880 --> 0:58:41.160
<v Speaker 1>unfortunate um things happen and maybe don't come back. But

0:58:41.640 --> 0:58:43.680
<v Speaker 1>in these cases, like you, you have it doubt into

0:58:43.720 --> 0:58:47.560
<v Speaker 1>the point where you know it's time to stop, and um,

0:58:47.680 --> 0:58:50.640
<v Speaker 1>what's cool about the film, but was also you know

0:58:51.200 --> 0:58:53.240
<v Speaker 1>what's cool about the people in it is that that

0:58:53.280 --> 0:58:56.400
<v Speaker 1>you're you're you're always moving the goal post back a

0:58:56.440 --> 0:58:58.280
<v Speaker 1>little bit. You know, you get to the point where

0:58:58.320 --> 0:59:00.600
<v Speaker 1>I can't do this anymore, and and you stop and

0:59:00.600 --> 0:59:02.280
<v Speaker 1>you're like, I can do a little bit more, and

0:59:02.360 --> 0:59:04.200
<v Speaker 1>then you go and you stop, and you go, I

0:59:04.200 --> 0:59:06.040
<v Speaker 1>can do a little bit more, and then you go,

0:59:06.400 --> 0:59:10.000
<v Speaker 1>and then eventually you get to your destination and uh,

0:59:10.120 --> 0:59:12.280
<v Speaker 1>and then I'm sure I've been this way. But I'm

0:59:12.320 --> 0:59:14.240
<v Speaker 1>sure when you guys got back home and you were

0:59:15.080 --> 0:59:17.400
<v Speaker 1>you know how your first world problem started to pop

0:59:17.480 --> 0:59:20.440
<v Speaker 1>up back in your real life. You're like, man, that's nothing.

0:59:21.400 --> 0:59:26.040
<v Speaker 1>I have summitted. The craziest mountain um, and the craziest

0:59:26.080 --> 0:59:29.160
<v Speaker 1>weather and and the crazy situation is anybody can imagine.

0:59:29.400 --> 0:59:34.480
<v Speaker 1>Even if Dustin Ross has it's hardcore, it's hardcore. Um,

0:59:34.640 --> 0:59:36.720
<v Speaker 1>he's kind of the arbiter of hardcore in my mountain

0:59:36.800 --> 0:59:42.400
<v Speaker 1>hunting life. And uh, he you know, you get back

0:59:42.440 --> 0:59:46.320
<v Speaker 1>and like life seems a little bit easier because because uh,

0:59:46.880 --> 0:59:50.760
<v Speaker 1>by comparison it is so UM. I appreciate that perspective,

0:59:50.760 --> 0:59:53.800
<v Speaker 1>and I really appreciate the perspective that film gives. UM.

0:59:53.920 --> 0:59:56.440
<v Speaker 1>And and hopefully everybody gets to hear nolan story and

0:59:56.440 --> 0:59:59.880
<v Speaker 1>watch that hunt because it is um it's one of

0:59:59.920 --> 1:00:01.480
<v Speaker 1>the better ones I've seen a long time. And if

1:00:01.520 --> 1:00:07.120
<v Speaker 1>you can watch it through the prism of pure elevated suffrage, UM,

1:00:07.440 --> 1:00:10.160
<v Speaker 1>you'll probably enjoy it more and probably cringe a little

1:00:10.200 --> 1:00:13.320
<v Speaker 1>bit more. And some of the stuff you see, yeah,

1:00:13.320 --> 1:00:16.040
<v Speaker 1>I mean it's it's the I think the best way

1:00:16.080 --> 1:00:20.040
<v Speaker 1>I could put it is. Um, if you're you know,

1:00:20.440 --> 1:00:24.280
<v Speaker 1>a a self considered you know, pretty serious backcountry or

1:00:24.280 --> 1:00:28.400
<v Speaker 1>mountain hunter, you're definitely gonna like this film. Um. If

1:00:28.600 --> 1:00:31.840
<v Speaker 1>if you couldn't care less about mountain hunting or goat hunting,

1:00:32.480 --> 1:00:34.960
<v Speaker 1>I'm pretty sure you're still gonna like this film because

1:00:35.000 --> 1:00:37.480
<v Speaker 1>of what you just outlined it it is. It's you know,

1:00:37.560 --> 1:00:41.160
<v Speaker 1>it's sure it's a hunting story, UM. But I think

1:00:41.320 --> 1:00:44.400
<v Speaker 1>you know, like you outlined Ben, the um the camaraderie,

1:00:44.520 --> 1:00:47.960
<v Speaker 1>the teamwork, um. You know, the the environment like the

1:00:48.040 --> 1:00:52.160
<v Speaker 1>environment was was showcased obviously, um and and the suffrage

1:00:52.200 --> 1:00:53.720
<v Speaker 1>it took to to get it done. And that was,

1:00:53.960 --> 1:00:55.680
<v Speaker 1>you know, admittedly a big part of what we wanted

1:00:55.720 --> 1:00:57.720
<v Speaker 1>to share and while at the same time not stilly

1:00:57.720 --> 1:00:59.720
<v Speaker 1>getting all romantic, but it's just show that, you know,

1:01:00.440 --> 1:01:03.080
<v Speaker 1>not all hunting is um as easy as some people

1:01:03.160 --> 1:01:05.040
<v Speaker 1>might think it to be. And I do hope that

1:01:05.160 --> 1:01:08.160
<v Speaker 1>some people that don't hunt will stumble across it and

1:01:08.240 --> 1:01:12.160
<v Speaker 1>kind of go, huh wow. I didn't think that was

1:01:12.560 --> 1:01:16.920
<v Speaker 1>something that happened, right, um and and uh so, And

1:01:16.960 --> 1:01:19.640
<v Speaker 1>I don't want that to sound like it was you know,

1:01:19.680 --> 1:01:21.600
<v Speaker 1>contrived or manipulate. I mean, this is this is what

1:01:21.680 --> 1:01:23.840
<v Speaker 1>it took. But um, and we knew that going into it,

1:01:24.040 --> 1:01:25.320
<v Speaker 1>and that was part of why we wanted to do

1:01:25.360 --> 1:01:27.320
<v Speaker 1>a film. We knew we were gonna We're gonna come

1:01:27.320 --> 1:01:31.480
<v Speaker 1>home with something pretty different. So so yeah, I just

1:01:31.560 --> 1:01:34.480
<v Speaker 1>encourage and would be grateful for for anyone that's listening

1:01:34.520 --> 1:01:36.200
<v Speaker 1>to to check it out. Um. It is on the

1:01:36.280 --> 1:01:39.120
<v Speaker 1>longer side of what's considered normal these days. Ironically, when

1:01:39.120 --> 1:01:41.760
<v Speaker 1>we talk about attention spans an eight hundred word stories,

1:01:41.760 --> 1:01:45.200
<v Speaker 1>et cetera. It is a twenty minute, um, you know film.

1:01:45.280 --> 1:01:47.560
<v Speaker 1>So it's not something I would say watch on your

1:01:47.600 --> 1:01:50.120
<v Speaker 1>on your phone if you can avoid it. But we've

1:01:50.120 --> 1:01:52.080
<v Speaker 1>we've had a lot of great feedback and the response

1:01:52.080 --> 1:01:54.640
<v Speaker 1>has been phenomenal. And I'd like to add, ben if

1:01:54.640 --> 1:01:58.040
<v Speaker 1>I could just quickly that, um, all credit is due

1:01:58.120 --> 1:02:02.200
<v Speaker 1>to Connor at tell Us Creative because he is really

1:02:02.560 --> 1:02:05.240
<v Speaker 1>the brains behind what you see in that film. You know,

1:02:05.360 --> 1:02:08.160
<v Speaker 1>the shots, the shot angles, the way it was edited

1:02:08.160 --> 1:02:10.480
<v Speaker 1>and cut together, the music, everything that that is that

1:02:10.640 --> 1:02:13.840
<v Speaker 1>is his. That is his baby, right. I mean I

1:02:14.200 --> 1:02:17.080
<v Speaker 1>was involved obviously, um in whatever capacity you want to

1:02:17.080 --> 1:02:20.720
<v Speaker 1>call my involvement, But um, I was very thankfully able

1:02:20.760 --> 1:02:23.560
<v Speaker 1>to you know, chime in as needed and when needed

1:02:23.600 --> 1:02:26.400
<v Speaker 1>and then let Connor UM produce what you saw. So

1:02:26.520 --> 1:02:30.280
<v Speaker 1>he's he's got an immense amount of talent, and you

1:02:30.280 --> 1:02:33.680
<v Speaker 1>know everyone's everyone's been loving the film that has watched it. Well,

1:02:33.680 --> 1:02:35.560
<v Speaker 1>that's good. I've always found that it's nice to have

1:02:35.640 --> 1:02:39.040
<v Speaker 1>really creative people around to make you look good. That's

1:02:39.080 --> 1:02:43.880
<v Speaker 1>indeed my experience. But this it's fantastic. Peace and hope

1:02:43.920 --> 1:02:45.680
<v Speaker 1>everybody goes and checks it out and checks out the

1:02:45.720 --> 1:02:48.520
<v Speaker 1>journal Mountain Hunting and it just kind of gets immersed

1:02:48.520 --> 1:02:51.200
<v Speaker 1>in Adam's world and and the people he strounds himself with.

1:02:51.280 --> 1:02:55.400
<v Speaker 1>Because it is UM. I'd like to be real, real

1:02:55.440 --> 1:02:57.600
<v Speaker 1>sy stake to the old podcast and bring it all around.

1:02:57.600 --> 1:03:01.919
<v Speaker 1>It is something that can can help how you see

1:03:02.000 --> 1:03:06.040
<v Speaker 1>hunting and really is is my estimation about the experience,

1:03:06.360 --> 1:03:09.680
<v Speaker 1>and UM can connect with with hunters on a different

1:03:09.760 --> 1:03:12.040
<v Speaker 1>level and people maybe that don't hunt, to help help

1:03:13.280 --> 1:03:15.480
<v Speaker 1>put that thing down. So the next time we have

1:03:15.520 --> 1:03:19.680
<v Speaker 1>a controversy, everybody has UM their ideas all packaged up

1:03:19.720 --> 1:03:22.400
<v Speaker 1>and ready to go to UM fight these battles that

1:03:22.480 --> 1:03:25.800
<v Speaker 1>we we always we need to fight UM because we

1:03:26.160 --> 1:03:29.360
<v Speaker 1>hate to use those terms, but it's the truth. So Adam,

1:03:29.400 --> 1:03:31.360
<v Speaker 1>thank you very much for coming on and joining me,

1:03:31.520 --> 1:03:33.680
<v Speaker 1>and um for doing what you do in our industry,

1:03:33.680 --> 1:03:37.480
<v Speaker 1>in our world, and uh being our resident Canadian if

1:03:37.480 --> 1:03:39.439
<v Speaker 1>you don't mind being that guy, and I sure don't

1:03:39.760 --> 1:03:42.360
<v Speaker 1>think of any damon, all right, brother, thank you so much.

1:03:42.480 --> 1:03:45.120
<v Speaker 1>Thank you, Ben, really appreciate the time, and uh for

1:03:45.120 --> 1:03:47.640
<v Speaker 1>everyone listening. Thanks for sitting aside at the time to

1:03:48.640 --> 1:03:52.520
<v Speaker 1>listen to a Canadian with a funny accent. That's about it.

1:03:52.880 --> 1:03:55.160
<v Speaker 1>I can't say about very good. But a boots get

1:03:55.160 --> 1:03:57.760
<v Speaker 1>you gotta get your boot. It's a boot, Ben, a boot.

1:03:57.880 --> 1:04:00.919
<v Speaker 1>That's a boot. It there you go, man, Thanks Ben,

1:04:00.920 --> 1:04:07.040
<v Speaker 1>take care. That's it. That's all. Episode number sixteen in

1:04:07.080 --> 1:04:09.600
<v Speaker 1>the books. Thank you to Adam. Thank you to the

1:04:09.680 --> 1:04:12.959
<v Speaker 1>journal Amountain Hunting for doing what you do. Everybody associated

1:04:13.000 --> 1:04:17.840
<v Speaker 1>with that media house, making films, making podcasts, printing out magazine.

1:04:18.320 --> 1:04:21.680
<v Speaker 1>We really appreciate you, appreciate your message, appreciate how you

1:04:21.680 --> 1:04:25.840
<v Speaker 1>do it. H Episode number sixteen was great. Look forward

1:04:25.880 --> 1:04:29.880
<v Speaker 1>episode number seventeen. I am making a trip to Bozeman,

1:04:29.920 --> 1:04:32.600
<v Speaker 1>Montana next week. Hopefully I'll catch up with a lot

1:04:32.640 --> 1:04:35.439
<v Speaker 1>of guys open to catch up with one Cody Rich,

1:04:35.880 --> 1:04:40.640
<v Speaker 1>the Rich Outdoors, maybe catch up with the elusive Latvia

1:04:40.640 --> 1:04:44.480
<v Speaker 1>and Eagle be honest to tell us this home country.

1:04:45.200 --> 1:04:47.520
<v Speaker 1>Never know. Oh that's gonna go. But I do love

1:04:47.560 --> 1:04:50.800
<v Speaker 1>Mesa Johnny, so look out for those episode number seventeen

1:04:50.800 --> 1:04:53.280
<v Speaker 1>and eighteen. Hopefully we'll be those two folks, but we're

1:04:53.320 --> 1:04:57.200
<v Speaker 1>headed there that it's gonna be fun until then. The

1:04:57.280 --> 1:05:01.440
<v Speaker 1>Honey Collective dot com has articles, it has videos, it

1:05:01.520 --> 1:05:06.520
<v Speaker 1>has other podcasts from Steve Rinella, Remy Warrant, John Dudley,

1:05:07.080 --> 1:05:10.800
<v Speaker 1>Shane Mahoney. I'll remarcus the two most recent. I really

1:05:10.800 --> 1:05:13.160
<v Speaker 1>want you to listen to a Ryan Callahan on episode

1:05:13.240 --> 1:05:19.560
<v Speaker 1>number fifteen and Casey Butler an episode number fourteen. Both great, great,

1:05:19.720 --> 1:05:22.600
<v Speaker 1>great people and a great hunt. I had those guys.

1:05:22.600 --> 1:05:25.320
<v Speaker 1>It's Noora Mexico, so I'm not so norm Mexico so

1:05:25.400 --> 1:05:30.440
<v Speaker 1>Noora Texas Way North. But those are two great podcasts

1:05:30.480 --> 1:05:35.480
<v Speaker 1>with great guys, So keep listening, keep comment at video

1:05:35.640 --> 1:05:39.160
<v Speaker 1>B three oh one, on Instagram and on our website.

1:05:39.400 --> 1:05:40.919
<v Speaker 1>We'd love to hear from me. I'd love to see

1:05:40.920 --> 1:05:43.960
<v Speaker 1>the emails, love to hear your stories. Please please keep

1:05:44.120 --> 1:05:46.920
<v Speaker 1>coming it gets me up in the morning sometimes to

1:05:47.120 --> 1:05:51.280
<v Speaker 1>read those awesome accounts and awesome reasoning everything you want

1:05:51.280 --> 1:05:52.680
<v Speaker 1>me to know. Even if you want to tell me

1:05:52.800 --> 1:05:56.320
<v Speaker 1>that I saw, I'll read it. I appreciate you, guys,

1:05:56.680 --> 1:06:18.280
<v Speaker 1>see you and instep and