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Speaker 1: Hello, and welcome to Savor Protection of I Heart Radio.

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Speaker 1: I'm Any Reads and I'm Lauren vogel Bum And today

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Speaker 1: we have another mini episode side Dish for You about

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Speaker 1: weird holiday brand marketing. Yeah, yeah, I've been I've been

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Speaker 1: mulling over what pun titles I will send for these,

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Speaker 1: But you know, we're like giving the gift of very

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Speaker 1: are very morbid fascination with brands and the things they

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Speaker 1: try every time of year, every time of year around

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Speaker 1: the holiday season, They're like, well, let's really throw her

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Speaker 1: all into it, and sometimes the results oftentimes I would say,

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Speaker 1: I just can't look away from I. I they take

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Speaker 1: me aback, they make me question things, and it's it's fascinating.

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Speaker 1: Like we said, which see are Part one. This is

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Speaker 1: the second was a two parter. Our Part one was

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Speaker 1: mostly focused on beverages. Um, I just I I was.

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Speaker 1: I was when I was telling you about some of

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Speaker 1: these things, I was brought to tears, like it's just

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Speaker 1: so funny interesting to me. And I did want to

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Speaker 1: clarify in this our part two because we didn't mention

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Speaker 1: it in Part one. We mentioned the tears a couple

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Speaker 1: of times. I don't think that we mentioned that they

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Speaker 1: were uh cry, laughing tears. They were I'm not going

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Speaker 1: to say that they were tears of joy necessarily, but

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Speaker 1: they were happy related tears. Yes, yeah, it was because

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Speaker 1: I was laughing so hard at what we teased in

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Speaker 1: that episode, which I guess I'll go ahead and ruin

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Speaker 1: it for you. But it was ranch on a Branch.

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Speaker 1: I mean, oh yeah, no, we we mentioned it there too, Yeah, yeah, yes,

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Speaker 1: And I couldn't stop laughing because it's ranch on a branch.

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Speaker 1: I don't know what to do with that information. Lord, No,

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Speaker 1: and I felt the same way you. You said it

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Speaker 1: to me, and I was like, oh, well, this is like,

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Speaker 1: what a time to be alive, What a time to

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Speaker 1: be alive. So, yeah, none of the things we're talking

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Speaker 1: about are currently sponsors. Yes, we have a whole dynamic

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Speaker 1: ad system, which I'm happy to explain if anyone wants details.

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Speaker 1: But currently we are not talking about them because they

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Speaker 1: are sponsors. We were talking about them because they made

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Speaker 1: a product they've done. Yeah. Yes, And this is really

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Speaker 1: just a sampling because since we put this together, which

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Speaker 1: was never intended to be a two parter, by the way,

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Speaker 1: I have found so many other items where I'm like, well,

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Speaker 1: well we can talk about that too, Like, this is

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Speaker 1: just the thing. There's so many interesting we didn't even

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Speaker 1: enter the world of candy. The world of candy, so

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Speaker 1: you know, if we miss any important ones, please let

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Speaker 1: us know. Yes, yes, but I suppose we should. We

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Speaker 1: should hop in. So yes, I guess we should hop

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Speaker 1: in with our I don't know, our top top couple

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Speaker 1: of food favorite holiday marketing irons. Yeah. Yeah, so let's

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Speaker 1: start with Spam figgy pudding, Spam figgy pudding, Yeah yeah,

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Speaker 1: because Spam released a limited edition flavor of Spam that

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Speaker 1: is figgy pudding. Yeah. Yeah, so you can see our

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Speaker 1: Spam episode. I know we've talked about figgy pudding before.

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Speaker 1: Oh yeah, quite a bit in our Fruitcake episode. Actually,

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Speaker 1: I went back and looked at that outline. Um and yes,

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Speaker 1: we talked pretty extensively about plum puddings and figgy puddings

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Speaker 1: in that one. It could probably be its whole own episode.

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Speaker 1: But yeah, yeah, definitely, um and yeah, we've done an

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Speaker 1: episode on Spam sure itself. So if you've listened to

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Speaker 1: that episode, you know that Spam has done some shall

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Speaker 1: we say, unique flavors in the past. No judgment, but

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Speaker 1: unique like pumpkin spice. Um. And yeah, so this year

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Speaker 1: they went with spam figgy pudding and actually Hormel, who's

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Speaker 1: the company behind spam, did research about this. Um. I

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Speaker 1: don't think it was very scientific, but their results where

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Speaker 1: they found that only US consumers actually knew what figging

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Speaker 1: what figgy pudding was, which I actually think that's higher

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Speaker 1: than I would have guessed. Yeah, because I know, I

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Speaker 1: mean we've I've literally written about it and I was like, wait,

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Speaker 1: what is that? Yeah, it's just not something I've heard

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Speaker 1: about it in a Christmas Carol. I don't know, Like

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Speaker 1: I I have a vague understanding of it, but it's

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Speaker 1: not in my uh for day life or even my

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Speaker 1: everyday holiday all right, sure, right, right right. I do

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Speaker 1: not believe I've ever consumed that product or or similar

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Speaker 1: related products like like, no Christmas puddings have crossed my

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Speaker 1: lips that I am personally remembering. So I have made

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Speaker 1: a for Simon pudding which I talked about right, Yeah,

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Speaker 1: which I really enjoyed. It was really nice. Um. I'm

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Speaker 1: a big believer in the fruitcake has been maligned in

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Speaker 1: a way that is not necessarily deserved. Well, okay, okay,

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Speaker 1: so so in case you are in that that generous

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Speaker 1: thirty one of Americans who isn't sure what this product is.

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Speaker 1: A figgy pudding is a type of boiled cake that

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Speaker 1: incorporates a lot of dried fruits and usually a lot

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Speaker 1: of brandy, and then you kind of make it ahead

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Speaker 1: and let it sit for a few weeks. Everything sort

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Speaker 1: of melds and becomes hypothetically delicious. Sometimes when you're serving

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Speaker 1: it you set it on fire. Um, I'd say that

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Speaker 1: that that figgy pudding is one of the more more

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Speaker 1: old fashioned kind of concepts within this, within this realm um,

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Speaker 1: and that a plum pudding or Christmas pudding is what

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Speaker 1: that kind of evolved into. No figs need to be

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Speaker 1: involved technically. But um, but if you're going to call

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Speaker 1: it a figgy pudding, I guess you might as well.

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Speaker 1: I mean, figgy pudding is a great name. We can

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Speaker 1: all agree on it. It really is. It really is

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Speaker 1: so spam to to. I guess this flavor profiles their

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Speaker 1: product with quote cinnamon, nutmeg, ginger, allspice, and clothes, fig

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Speaker 1: and orange flavors, and other popular winter flavor profiles. Okay,

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Speaker 1: I kind of no generally what they're talking about, but

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Speaker 1: I feel like they listed a lot of them right there. Yeah. Yeah,

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Speaker 1: I'm not sure what other ones there are, but but

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Speaker 1: right I'm into it. Yeah, good flavors all around. Yes,

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Speaker 1: but if you're still confused, brand continued quote, still asking

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Speaker 1: what is piggy pudding? The Spam brand has also created

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Speaker 1: a soon to be classic animation and song to reintroduce

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Speaker 1: consumers to this holiday treat. The brand has assembled all

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Speaker 1: the classic holiday characters, including Santa, Reindeer, Elves, a Jetti,

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Speaker 1: and of course, the Holiday Hawk to sing we Wish

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Speaker 1: you a Figgy Christmas, decked out on a stage in

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Speaker 1: side of a snow globe. But viewers will watch as

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Speaker 1: these icons struggle to explain figgy pudding but still just

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Speaker 1: can't get past its delicious flavor. I've watched a solid

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Speaker 1: two thirds of this animation and uh, I'm I can't

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Speaker 1: say that it X. I left with more questions than

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Speaker 1: I began with. Yeah, but maybe it all came together

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Speaker 1: in that last third. Maybe I did this to myself, um,

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Speaker 1: but I think I did this to myself either way.

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Speaker 1: But yeah, Uh. Any time that a brand really leans

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Speaker 1: into um having like like an like a mascot type

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Speaker 1: figure that is the animal whose meat product the brain

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Speaker 1: is selling. I'm always like, oh man, strong choice. Yeah,

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Speaker 1: yeah for sure. Yeah, this is a whole video you

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Speaker 1: can watch. They were really big about it. Um. I

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Speaker 1: will say. The reactions to eating it the product have

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Speaker 1: been mixed and also just a reminder, you know, if

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Speaker 1: you like it, you're like, good for you about it.

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Speaker 1: And some people did like it, but perhaps the kindest

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Speaker 1: one I read that I thought was pretty funny called

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Speaker 1: it kind of a surprise with an exclamation point. Okay,

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Speaker 1: yeah yeah. And then there's an NPR article about it,

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Speaker 1: and in that article they mentioned that it is shelf

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Speaker 1: staple in case of an apocalypse, and I can't stop

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Speaker 1: thinking about that. I can't stop thinking about like a

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Speaker 1: future generation being like so desperately hungry, and they're like

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Speaker 1: spam biggy pudding. Yeah, you know, it's sold out, like

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Speaker 1: everything we're talking about. It's sold out when it's going

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Speaker 1: for double the price on eBay last time I check,

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Speaker 1: just like a week ago, So who knows, it could

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Speaker 1: be even more by by now. But if anyone's tried it,

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Speaker 1: lets us know. Yes, yes, um, okay, here's a bit

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Speaker 1: of a shorter one. I just wanted to mention it

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Speaker 1: because it kind of caused a bit of a wave

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Speaker 1: last year. I remember they've done it again this year,

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Speaker 1: and we're talking about Christmas Dinner soup. Okay, Yeah, So

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Speaker 1: in Hines introduced their Christmas Dinner soup and it's sold

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Speaker 1: out online in three hours. Um. And it's basically like

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Speaker 1: all of the Western traditional Christmas meal and particularly the

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Speaker 1: UK Christmas meal from what I understand. In the soup,

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Speaker 1: it has stuffing balls, Brussels sprouts, turkey. Due to demand,

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Speaker 1: they made a bunch more this year, and they're offering

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Speaker 1: a vegan variety again. I the reviews I read about

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Speaker 1: it were very funny because most people seem to be like, yeah, yeah,

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Speaker 1: it's not bad salty, um. But just this whole idea

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Speaker 1: I find very interesting. This is what I do for

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Speaker 1: New Years though. I mean, essentially, I just put all

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Speaker 1: the New Year's ingredients for the traditional Southern meal and

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Speaker 1: a soup, but make a soup so so so so

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Speaker 1: you understand the vibe. Yeah, I understand the vibe. It's

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Speaker 1: like easier I am. I am fascinated by the idea

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Speaker 1: of stuffing balls as the dumpling format because I had

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Speaker 1: never I just never thought to do that, and like

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Speaker 1: as a you know, like like like rather enthusiastic enjoyer

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Speaker 1: of mats of balls, I'm like, why not stuffing balls?

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Speaker 1: That's great? I know, I mean, I'm actually intrigued by this.

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Speaker 1: I feel like, you know you've got you know what

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Speaker 1: you're getting when you buy like a canned soup that hauses.

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Speaker 1: I bet you could make kind of like home version

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Speaker 1: could be pretty especially with those like turkey leftovers and

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Speaker 1: like you always have like all those good turkey bones,

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Speaker 1: and it's like, what am I going to do with those?

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Speaker 1: And then yeah, this sounds I'm a little reticent to

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Speaker 1: put a brussel sprout in a soup, to be honest,

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Speaker 1: because the way that I enjoy the most is like

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Speaker 1: a good hard roast like that, like a really solid

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Speaker 1: crisp on him, and this is clearly not what you're

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Speaker 1: going to get. And also they have such bitterness that

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Speaker 1: I really enjoy that I don't want basically anywhere near soup. Right. Yeah,

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Speaker 1: But that being said, like like an alternate green I

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Speaker 1: could see being super tasty. Yeah, And I will say

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Speaker 1: I'm I'm looking, I'm on the lookout for Thanksgiving leftover

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Speaker 1: our Christmas left over holiday leftovers recipe because I just

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Speaker 1: leftovers make me anxious and I want to use them. Also, yes,

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Speaker 1: all right, this brings us finally at last, to Ranch

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Speaker 1: on a Branch. Yes, finally we have arrived. Finally. Oh,

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Speaker 1: it's such a journey we're about to go on. Uh.

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Speaker 1: And also Lauren and I had a brief discussion about this.

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Speaker 1: We we might have just a whole offshoot of these

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Speaker 1: mini bonus episodes. That's just what's going on with Ranch. Yeah. Ranch. Yeah,

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Speaker 1: we had like a tiny bit of an existential crisis,

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Speaker 1: like are we just becoming a Ranch show? Is that

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Speaker 1: what we're up to? And the answer is like, oh

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Speaker 1: so yeah, yeah. I mean we didn't even talk about

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Speaker 1: their like fifteen dollar couch that they sold anyway. Um,

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Speaker 1: today we were talking about Ranch on the Branch, which

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Speaker 1: is hidden valleys answer to Elf on a Shelf, which

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Speaker 1: is if you don't know. Very briefly, I never did

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Speaker 1: this as a kid, but I think it came along

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Speaker 1: after Yeah, I don't think existed when we were children,

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Speaker 1: so right, But basically it's like this ELF. I believe

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Speaker 1: it comes out December one and parents or guardians are

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Speaker 1: supposed to move it every day and it's like watching

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Speaker 1: the children and yeah, yeah, it comes with a little

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Speaker 1: story book and the concept is that it you know,

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Speaker 1: it sees you when you're sleeping, it knows when you're awake.

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Speaker 1: Um uh, and it's telling Santa whether you've been bad

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Speaker 1: or good, so you know, be good. But but also

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Speaker 1: like like parents can get in on the fun of

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Speaker 1: like creating little mischievous tableau for this elf to be

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Speaker 1: a part of. Um I think it's a creepy police

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Speaker 1: state situation. But um uh. But if but if you're again,

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Speaker 1: if you're into it, I wish you joy. Like if

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Speaker 1: if this brings you joy, I want you to be

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Speaker 1: into it, go go for it. Yeah, well I do

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Speaker 1: get a I get a chuckle when I hear parents

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Speaker 1: I feel bad. But it also kind of makes me

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Speaker 1: chuckle when they're like this elf on the schelf, I

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Speaker 1: forget to move it that they have to like make up.

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Speaker 1: I'm excuse. It just sounds like a stressor to me.

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Speaker 1: But some people really like it. But I've also heard

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Speaker 1: the kind of the judgment of like seeing parents do

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Speaker 1: really well with it on Instagram. Really like you're not

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Speaker 1: you're doing just by you are you are? Oh? My goodness. Okay. So,

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Speaker 1: ranch on a Branch is their ranch Hit Valley Ranch's

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Speaker 1: answer to this um. So. It comes with a plushy

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Speaker 1: named Ranchy, which is an anthropomorphic ranch bottle. It has

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Speaker 1: velcro hands, um and quote loves Shenanigans. It comes with

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Speaker 1: a storybook that details how you can help Ranchy become

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Speaker 1: a real bottle of Hidden Valley Ranch. And it also

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Speaker 1: comes with a mashing blanket. That's that's nice. Yeah. Uh.

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Speaker 1: Here is the press release. It's time for your new

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Speaker 1: holiday tradition, ranch on a Branch. The limited edition collection

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Speaker 1: features Ranchy and his accompanying printed storybook. Inspired by ranch

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Speaker 1: on a Branch, a Hidden Value Ranch is donating thirty

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Speaker 1: dollars to Feeding America to provide three thousand meals two

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Speaker 1: people in need this holiday season and beyond. And then

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Speaker 1: they went on further. Sparked by the magic of the holidays,

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Speaker 1: a ranch on a Branch was created to remind everyone

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Speaker 1: to spread joy throughout the season. Those who purchased the

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Speaker 1: collectible are asked to help Ranchy become a real bottle

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Speaker 1: of Hidden Value Ranch by moving them to a new

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Speaker 1: spot each day. As a reminder to spread joy to

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Speaker 1: the people and animals in their life, all right, and

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Speaker 1: it goes. I mean, this is a whole We could

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Speaker 1: do a whole back story on Ranchy because according to

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Speaker 1: the company, you can activate him through acts of kindness,

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Speaker 1: like playing frisbee with the dog, which was a real

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Speaker 1: example of the game. That's a good thing to do. Yes,

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Speaker 1: And I also got kind of going back to your point,

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Speaker 1: Lauren had a moment of like, if we want to

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Speaker 1: examine the mindset of a living and moving bottle of

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Speaker 1: Ranch that wants to become an inanimate object, an inanimate

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Speaker 1: bottle of Ranch to be eaten, that's a different podcast.

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Speaker 1: I mean we talk about existential crisis, right. I think

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Speaker 1: that's one for like stuff to blow your mind that

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Speaker 1: I think, like Robert and Joe need to look into

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Speaker 1: that one that is beyond my scout. We should send

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Speaker 1: them a note note. Oh my goodness, I'm trying to

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Speaker 1: envision Ranch on a branch. It's like, is that a

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Speaker 1: thing children would like or is that for adults who

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Speaker 1: like Ranch? I don't know, maybe it's both. I mean,

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Speaker 1: I mean kids are fans of Ranch too. Yeah, yeah,

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Speaker 1: let us know, Yeah, I do I do wonder sometimes

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Speaker 1: what like the demographic for some of these things are, right,

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Speaker 1: and and yeah, yeah you know who who knows? Uh? I.

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Speaker 1: Anytime Hidden Valley Ranch does something wacky and comes out

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Speaker 1: with something that's that's marked with a Hidden Valley Ranch

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Speaker 1: lover stamp, right, I'm like, good, good for you. I

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Speaker 1: still want to do that horror story. Me and Ben

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Speaker 1: Bowen talked about it. Who is this HVR value lover? Um?

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Speaker 1: You can see our first short we did, uh for

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Speaker 1: more information about that. But yes, this sold out immediately

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Speaker 1: immediately um. And it's also not the first time they

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Speaker 1: ventured into this holiday product arena. Uh. In one, they

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Speaker 1: released ranch dog UM. From their press statement, it quote

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Speaker 1: marries the creamy, slightly sweet elements of eggnog with the savory, cool,

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Speaker 1: and herby flavors of ranch. Okay, all right, so I

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Speaker 1: I like, like I heard I read this word ranch nog,

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Speaker 1: and my whole brain just just geared down, just very quickly.

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Speaker 1: It made that like one kind of noise, you know.

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Speaker 1: Uh So I had to look into it. And what

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Speaker 1: they released here was this limited edition kit that contained

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Speaker 1: little packets of of of ranch mixed powder um, some

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Speaker 1: special glassware with that hvr LVR marked on it um

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Speaker 1: and the recipe for this drink um, which was not

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Speaker 1: reported on until the Today Show later released the recipe.

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Speaker 1: As far as I can tell from the timeline, to

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Speaker 1: be fair, I did not look deeply into it um.

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Speaker 1: But okay, so um, so basic recipe you're looking at

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Speaker 1: um equal parts mescal and maple syrup than some heavy

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Speaker 1: cream and egg white ginger juice, a little bit of

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Speaker 1: ranch dressing mix, and garnishes of rosemary, cinnamon, and nutmeg. Okay,

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Speaker 1: So it's like a nice frothy cocktail with these kind

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Speaker 1: of like like warm savory herbal notes and then like

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Speaker 1: some some of that holiday spice flavoring. And actually it

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Speaker 1: doesn't sound bad. Yeah. It's one of those things where

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Speaker 1: I'm like, I'm having a little trouble envisioning it, but

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Speaker 1: I do think it could work. I think it could work. Um.

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Speaker 1: And so listeners, if you tried, if you tried ranch knock, yeah,

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Speaker 1: you know, I'm I'm I'm willing to make this. I'm

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Speaker 1: willing to make this in my own home and tell

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Speaker 1: y'all how But I it's also the kind of thing

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Speaker 1: that I'm looking at and I'm going like, do you

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Speaker 1: really need to add the ranch? Is that really would this?

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Speaker 1: Would this be in fact better without the ranch? Yeah? Yeah,

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Speaker 1: journalistic integrity word depending now. Um. Speaking of a final note,

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Speaker 1: I also found this thing listeners called mayo noog um

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Speaker 1: uh huh, which apparently the company Hellman's suggest you're supposed

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Speaker 1: to swap out the eggs and eggnog for mayo mayoog.

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Speaker 1: Yeah yeah um. This one produced a more visceral nope

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Speaker 1: in me. Um, I have to admit um. But then

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Speaker 1: the more that I started thinking about it, the more

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Speaker 1: I'm like, well, like mayo is really just like basically

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Speaker 1: emulsified eggs. It's like pre emulsified eggs. So I mean

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Speaker 1: there are other seasonings in there usually um, but most

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Speaker 1: of the time they're not supposed to be very strong

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Speaker 1: and so like, so like I could see it working

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Speaker 1: like it might actually be like a really aren't way

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Speaker 1: to like save a step mm hmm. Yeah, I have

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Speaker 1: I agree with you. I actually agree with you. Everyone

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Speaker 1: knows my opinions on me is, but I do agree. Um.

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Speaker 1: I'm the mixing part. I'm a little baffle by just

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Speaker 1: consistency and flavorings. But again, if this is something you

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Speaker 1: like and earnto, I'm all for it. And and if

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Speaker 1: you've tried it again, you gotta let us know. You

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Speaker 1: really deeply need to let us know on on on

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Speaker 1: that one. Yes, uh yeah, no, I oh gosh, sorry,

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Speaker 1: is one where the video aspect would be very funny.

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Speaker 1: It would be I think I think we need to

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Speaker 1: get the old snack stuff team back together. Um, if

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Speaker 1: y'all never witnessed those, that was Annie filming me and

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Speaker 1: Ben Bollen in the kitchen of our office, bothering everyone deeply. Um,

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Speaker 1: it's Ben and I ate snacks. Um. Some of them

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Speaker 1: were um, quite unusual to our personal palates. And uh yeah,

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Speaker 1: some of my friends still still like gleefully show new

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Speaker 1: people the one where we ate that heck and death

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Speaker 1: chip um, super spicy. It came in a coffin listeners,

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Speaker 1: like a mini coffin, not a full sized coffin. Not

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Speaker 1: a full sized coffin. Yea, yeah, what an experience. Well,

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Speaker 1: just let us know we need you, We need you, listeners,

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Speaker 1: anything that we missed, any experience with any of this stuff. Yeah,

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Speaker 1: any of your own homemade concoctions that might make people

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Speaker 1: go who yes, um, And speaking of our lovely listener. Um,

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Speaker 1: we got some extremely exciting physical listener mail recently. Um

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Speaker 1: uh listener Aaron sent us some custom D and D

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Speaker 1: dice that have old, tiny pastries inside them. Yes, they

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Speaker 1: are so so cute. They are beautiful, They're wonderfully done.

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Speaker 1: If you want to see pictures of them. Uh. Aaron

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Speaker 1: tagged us on Instagram. You can find Aaron um at

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Speaker 1: slide into my d M S rpg or at the

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Speaker 1: website slide into my d M S rpg dot com,

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Speaker 1: also Patreon dot com, Patreon dot com slash slide into

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Speaker 1: my d M S rpg. It's really beautiful work. It

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Speaker 1: is so cute. I love them. I can't wait to

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Speaker 1: use them pastries inside everybody. Oh, it's so cool. It's

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Speaker 1: so cool. All your listeners are this right, I y'all,

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Speaker 1: y'all do so good. I I can't wait until we

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Speaker 1: get to play D and D again. And it's like

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Speaker 1: a very important role, some very serious situations. I'm like

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Speaker 1: like life or death, like you're about term the whole

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Speaker 1: party and like you out the pastry dice. Yeah, yes,

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Speaker 1: and it's like everybody's watching. Is this like beautiful purple

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Speaker 1: sheen kind of dice with a cake in the middle,

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Speaker 1: goes up, comes down, and then it is hopefully a twenty,

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Speaker 1: but it could be one you never know that has

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Speaker 1: betrayed me again. Why I think Aaron's dice is gonna

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Speaker 1: have a lot of good luck for us. That's That's

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Speaker 1: what I'm going to choose to believe, although we're on

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Speaker 1: opposing side, so it's kind of interesting. Yeah, I'm hoping

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Speaker 1: every time. Sorry, sorry, yeah, we'll see, Um, well we will.

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Speaker 1: We will report back about this because this is amazing

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Speaker 1: and we're always so happy that so many of you

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Speaker 1: right in and I also played D and D so

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Speaker 1: love the D and D facts. Thank you great gifts

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Speaker 1: if you're looking for a gift for the nerd in

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Speaker 1: your life. Um, and thank you again, Aaron. It's amazing. Yes,

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Speaker 1: so as always listeners, if you would like to contact us,

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Speaker 1: we do love hearing from you. Our email is Hello

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Speaker 1: at savor pod dot com. Well, we're also on social media.

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Speaker 1: You can find us on Twitter, Instagram, and Facebook at

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Speaker 1: savor pod and we do hope to hear from you.

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Speaker 1: Savor is production of I Heart Radio. For more podcasts

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Speaker 1: my heart Radio, you can visit the i Heart Radio

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Speaker 1: app Apple Podcasts or wherever you listen to your favorite shows.

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Speaker 1: Thanks as always to our superproducers Dylan Fagan and Andrew Howard.

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Speaker 1: Thanks to you for listening, and we hope that lots

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Speaker 1: more good things are coming your way.