WEBVTT - Study Hall: How to Make Money from a Podcast

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<v Speaker 2>So how did you make the money? A couple of

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<v Speaker 2>different ways. How you make money on the podcast and

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<v Speaker 2>your your guys specifically. So first I want to talk

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<v Speaker 2>about Patreon. Yes, Patreon is something that once again to them,

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<v Speaker 2>we didn't know anything about Patreon un till we started

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<v Speaker 2>a podcast and somebody actually put in a comment on

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<v Speaker 2>Instagram like you guys have a Patreon and like what,

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<v Speaker 2>I'm like, yo.

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<v Speaker 3>You know what Patreon is? Like No, I'm like, all right,

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<v Speaker 3>let me just type it in. Let's see what this is.

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<v Speaker 4>And there's actually that's the one site that there's a

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<v Speaker 4>ton of Google about. Like, when you start podcasting, there

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<v Speaker 4>is no blueprint to what we're doing.

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<v Speaker 5>No, there's not.

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<v Speaker 4>So I can give you all of the steps that

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<v Speaker 4>I did exactly. That doesn't mean you're going to see

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<v Speaker 4>the success money I made. There's just really no blueprints

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<v Speaker 4>of this. But Patreon there is. And again, at this point,

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<v Speaker 4>when we first started the podcast, we were paying for studio,

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<v Speaker 4>we were paying for edits, we needed fires, we need

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<v Speaker 4>there was expenses coming out and we were like, okay,

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<v Speaker 4>let's find a way to bring money in, and so

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<v Speaker 4>we started our Patreon account.

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<v Speaker 2>So all right, so you guys really doing really well

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<v Speaker 2>with Patreon. So can you talk about that, Like what

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<v Speaker 2>what's your your model for Patreon?

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<v Speaker 4>So for Patreon, we wanted to you have to give

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<v Speaker 4>them more than what they're getting. So as podcasting, I

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<v Speaker 4>don't think people realize like the amount of information we

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<v Speaker 4>give out that's for free to a lot of people,

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<v Speaker 4>and we started growing.

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<v Speaker 5>We really have supporters. I like to think.

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<v Speaker 4>Of our audience as there are our sisters, they are

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<v Speaker 4>our best friends.

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<v Speaker 5>We're in their head as those things.

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<v Speaker 4>And so being as vulnerable as we have in transparent

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<v Speaker 4>with our lives, people wanted to support us, but we

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<v Speaker 4>were just giving them content for free.

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<v Speaker 5>So we were like, okay, what can we give them

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<v Speaker 5>for a subscription? That's what Patreon is. It's a subscription.

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<v Speaker 4>It's a subscription platform that you could add to your

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<v Speaker 4>already present platform.

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<v Speaker 2>For creatives quick and it doesn't have to be podcasting

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<v Speaker 2>any videos. Anybody can have a Patreon. You can have

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<v Speaker 2>a Patreon any account, and how much you make of Patreon.

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<v Speaker 5>So currently we're seeing close to nine grand.

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<v Speaker 2>A month, so what do you? What do you? What

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<v Speaker 2>do you have?

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<v Speaker 4>So right now we offer a two dollars tier, a

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<v Speaker 4>five dollars heier, and a fifteen dollars heier And for

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<v Speaker 4>our fifteen dollars patrons and five dollars patrons, they get

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<v Speaker 4>three bonus episodes a month.

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<v Speaker 5>So as a.

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<v Speaker 4>Creator, we are creating now seven to eight episodes a month,

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<v Speaker 4>and then for our fifteen dollars. Tier patrons, we send

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<v Speaker 4>them out merch, so every four months they are able

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<v Speaker 4>to receive merch from us, and it can be anything

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<v Speaker 4>from a crew neck, a sweatshirt, a T shirt, socks,

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<v Speaker 4>a mug, and so every four months they're now getting

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<v Speaker 4>merch that you can only get as being a top

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<v Speaker 4>tier patron, which is dope because now that we do

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<v Speaker 4>live shows and they come in with the merch, we

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<v Speaker 4>know that they're supporters and it's just a different connection

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<v Speaker 4>that we have with them. But also it allows them

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<v Speaker 4>to have their own community boards, they talk with each other.

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<v Speaker 4>We give information that we only give to our patrons

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<v Speaker 4>that we don't put on our public platforms. And then

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<v Speaker 4>now that we are also on tour, it's the only

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<v Speaker 4>place that you can be to get access to pre

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<v Speaker 4>sale tickets, which was a big thing because our Patreon

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<v Speaker 4>community sold out our VIP tickets for our New York

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<v Speaker 4>show before it was even open to the public. So

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<v Speaker 4>people feel like, you know, they're still getting value and

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<v Speaker 4>being a part of that community.

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<v Speaker 2>And how long did it take to grow? How many

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<v Speaker 2>patrons do you have?

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<v Speaker 5>We have about fourteen hundred.

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<v Speaker 2>How long did it take to grow down?

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<v Speaker 4>We started our Patreon account December of twenty seventeen, and

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<v Speaker 4>I can remember shit, sorry, I think we started with

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<v Speaker 4>maybe getting eighty dollars a month and then that grew

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<v Speaker 4>to two and three hundred and it's a slow climb.

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<v Speaker 4>But then that's when we went from giving them one

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<v Speaker 4>episode to two episodes to now three episodes. So we've

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<v Speaker 4>grown to let them know that they're getting you know,

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<v Speaker 4>their money is right now.

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<v Speaker 3>I was crazy the first month we started Patreon, Like

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<v Speaker 3>I said, we had no idea, like even creating the tiers.

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<v Speaker 3>It was like how do we even price it? We

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<v Speaker 3>tried to figure out what would make sense. And then

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<v Speaker 3>like the first month we had like two people.

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<v Speaker 5>Oh, we were happy because we were like.

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<v Speaker 2>Going, we covered our studio.

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<v Speaker 4>Like now we weren't having to pay for the studio

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<v Speaker 4>because these five people who you know, I wanted to

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<v Speaker 4>support us was now it was covering our costs.

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<v Speaker 2>No, Patreon has a great idea, and like I said,

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<v Speaker 2>not just for podcasts, any creative that's looking to grow organically,

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<v Speaker 2>because what it allows is for your your natural supporters,

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<v Speaker 2>people that really really supports you to support you financially.

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<v Speaker 2>And it's not just charity they're getting something for it

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<v Speaker 2>as well. So, like what we've done with our Patreon

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<v Speaker 2>is that we've given like the top tier, top two tiers,

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<v Speaker 2>access to our online university, which caught Eyo University. They

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<v Speaker 2>also get access to live stream events all of our events.

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<v Speaker 2>They get discounts to our events, I think.

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<v Speaker 3>To the events and to the and to our merch

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<v Speaker 3>But when they go to Lesia dot com they about emerging.

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<v Speaker 2>They get FaceTime at the highest level.

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<v Speaker 6>Right, yeah, we're going to so like now, yeah, we

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<v Speaker 6>started to Call Girl.

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<v Speaker 3>We're in the process of revamping it because it's like, yeah,

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<v Speaker 3>we we've added so much content now that we can maybe.

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<v Speaker 6>Offer like another episode. So we're gonna start doing things.

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<v Speaker 2>Like that too, right, maybe even transcripts, transcripts epis. People

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<v Speaker 2>want to like they take note, they want to open above.

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<v Speaker 2>So I really like when you told me that you

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<v Speaker 2>was making nine thousand a month off for Patreon. I

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<v Speaker 2>really like that because it's a way to because like

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<v Speaker 2>you said, the podcasts are free, right, So it's like

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<v Speaker 2>it's hard for podcasters to provide so people don't understand

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<v Speaker 2>how much work it takes to take to a podcast.

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<v Speaker 2>Oh oh, it's a full time work.

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<v Speaker 6>It is a full time time and the time too,

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<v Speaker 6>the time too, it's like it's crazy.

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<v Speaker 2>Yeah, but even so and then travel.

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<v Speaker 5>Oh and that's what I was going to say.

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<v Speaker 4>So with those funds, we were able to, like I

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<v Speaker 4>told you, our merch for our tour, this go around

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<v Speaker 4>cost us damn near eight grand, Like it's expensive to

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<v Speaker 4>buy merch, to sell merch to go on the road.

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<v Speaker 4>And so our very first tour that we did. Mind

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<v Speaker 4>you again, just being on a network, we still own

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<v Speaker 4>a lot of our content and so our first tour

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<v Speaker 4>we had no agent.

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<v Speaker 5>So Patreon funded our first tour.

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<v Speaker 4>We spent about twenty thousand dollars getting the venues, and

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<v Speaker 4>this was throughout eight cities. We did thirteen shows and

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<v Speaker 4>we literally were like, okay, let's look at our analytics.

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<v Speaker 5>What city are we going to.

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<v Speaker 4>We looked at our SoundCloud analytics and was like, okay,

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<v Speaker 4>we have audiences here. We picked what we would feel

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<v Speaker 4>comfortable as far as venue size, and literally when people

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<v Speaker 4>ask we were like, okay, we're going to Atlanta. Google

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<v Speaker 4>Atlanta theater. That's what we did. We googled the city

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<v Speaker 4>followed by the word theater. A list came up and

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<v Speaker 4>we started emailing and calling those places asking for availability

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<v Speaker 4>and rental costs, and so we went through all of

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<v Speaker 4>these cities. We picked the venues, we got the rental costs.

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<v Speaker 4>We knew what we wanted to stay between as far

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<v Speaker 4>as money, So I think our most expensive venue, of course,

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<v Speaker 4>was Caroline's.

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<v Speaker 5>New York City. That one was about.

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<v Speaker 2>Five five thousand.

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<v Speaker 4>Yeah, and for a matine show.

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<v Speaker 5>The comedy clubs weren't dealing with us at all. They

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<v Speaker 5>didn't know who we were.

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<v Speaker 4>They didn't really We had a four four pm on

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<v Speaker 4>a Sunday, So for you know, for the comedy clubs,

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<v Speaker 4>they were a little bit more pricey. But our venues

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<v Speaker 4>ranged anywhere from you know, our venue in Chicago was

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<v Speaker 4>our least expensive. That one was, I don't know. I

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<v Speaker 4>think we got for like one hundred and fifteen hour

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<v Speaker 4>and it's at one hundred and thirty people. We did

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<v Speaker 4>the numbers, we priced our tickets. We had our friends

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<v Speaker 4>check people and we said, here's an extra phone, scan

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<v Speaker 4>them on event bright. We put all of our tickets

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<v Speaker 4>on e vent Bride had our friends at the door.

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<v Speaker 4>We were like, we're not popular, we don't need security.

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<v Speaker 4>We had no security for the first tour, and we

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<v Speaker 4>knew we had to be out at a certain time

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<v Speaker 4>because we weren't paying no over fees, so we runted

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<v Speaker 4>the venues, kept one hundred percent of the door, and

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<v Speaker 4>we covered our own hotel and transportation expenses. So for

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<v Speaker 4>some of the cities, I was like, girl, I'm staying

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<v Speaker 4>with you even though we had even though I'm on tour,

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<v Speaker 4>I'm staying with my homegirls.

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<v Speaker 2>Yeah, how many c did how many cit did you

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<v Speaker 2>do your first one?

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<v Speaker 5>Our first tour?

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<v Speaker 4>We did eight cities and in about three or four

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<v Speaker 4>of the cities we had to add an extra show

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<v Speaker 4>because we sold.

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<v Speaker 5>Out the first show.

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<v Speaker 2>How much money you make on your first tour?

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<v Speaker 4>Our first, our first tour, we made about one hundred

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<v Speaker 4>and ten thousand profit. If you take out the venue calls,

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<v Speaker 4>we saw almost one hundred grand.

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<v Speaker 2>And but now you've got an agent's changed changed the

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<v Speaker 2>game for you.

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<v Speaker 4>Yes, we are now signed to W and Me and

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<v Speaker 4>they are now doing our second tour. And we went

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<v Speaker 4>from doing eight cities to seventeen cities.

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<v Speaker 2>And how has that helped you as far as like

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<v Speaker 2>boost up the amount of cities.

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<v Speaker 4>It's been amazing because we don't have to we don't

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<v Speaker 4>have to call the venues and be like, hey, so

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<v Speaker 4>we want to do a show. Like that was the thing.

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<v Speaker 4>We're walking into these venues. We're doing tech, we're doing sound,

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<v Speaker 4>we're making sure the green room is cool, we're handling

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<v Speaker 4>the guest list. They're like, y'all don't have anyone. And

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<v Speaker 4>it was literally me and my co host with our

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<v Speaker 4>friends that wanted to help. And so we're going into

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<v Speaker 4>these venues as the booker, the talent, the management, the

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<v Speaker 4>producers of everything.

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<v Speaker 6>Now the agent takes cut.

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<v Speaker 4>No, the agent takes care of booking the venues, and

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<v Speaker 4>we now have a tour manager and a tour assistant

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<v Speaker 4>that deal with the writer's production to where we can

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<v Speaker 4>now show up and put on a.

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<v Speaker 2>Show and they get paid.

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<v Speaker 5>Yes, our assistant we pay salary.

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<v Speaker 4>Our tour manager we pay salary, and the agent takes

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<v Speaker 4>a percentage.

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<v Speaker 6>Said writers, writers.

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<v Speaker 4>So like the things the hospitality writer, but we asked

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<v Speaker 4>for in our green room. So I want it to

0:10:24.960 --> 0:10:28.880
<v Speaker 4>be like I want Skittles with the purple ones taking out.

0:10:29.600 --> 0:10:30.840
<v Speaker 5>But I was like, no, let me stop.

0:10:30.880 --> 0:10:32.880
<v Speaker 4>But I was like, oh, we talent now, Like we

0:10:32.920 --> 0:10:35.040
<v Speaker 4>went to Howard Theater, which was one of our biggest

0:10:35.080 --> 0:10:36.319
<v Speaker 4>venues in my name was on the room.

0:10:36.400 --> 0:10:37.280
<v Speaker 5>I was like, I need all.

0:10:37.200 --> 0:10:41.319
<v Speaker 4>The but no, I'm o writer. It's Tito's, which I

0:10:41.360 --> 0:10:42.760
<v Speaker 4>might have to up that because it'd be going before

0:10:42.800 --> 0:10:43.400
<v Speaker 4>the show starts.

0:10:44.240 --> 0:10:45.400
<v Speaker 5>So I got Tito's.

0:10:45.679 --> 0:10:47.720
<v Speaker 4>My co host has like red Bull like it's simple.

0:10:48.040 --> 0:10:50.440
<v Speaker 4>That's our hospitality writer. And then we have our production writer.

0:10:50.840 --> 0:10:53.439
<v Speaker 4>So what we need on stage, the music that we're

0:10:53.480 --> 0:10:55.920
<v Speaker 4>going to play, the host, what time we want them

0:10:55.960 --> 0:10:57.920
<v Speaker 4>and come out. So we still are very much in

0:10:58.000 --> 0:10:59.960
<v Speaker 4>charge with the production of our show.

0:10:59.840 --> 0:11:03.400
<v Speaker 2>And that's dope because that's important to us. It's so

0:11:03.520 --> 0:11:07.400
<v Speaker 2>the podcast game is becoming like a real, real crazy

0:11:07.440 --> 0:11:09.040
<v Speaker 2>thing where it's like, as a podcast, you can go

0:11:09.120 --> 0:11:12.160
<v Speaker 2>on tour just like a musician can go on tour,

0:11:12.400 --> 0:11:14.640
<v Speaker 2>and you get the same benefits, and it's like what

0:11:14.720 --> 0:11:16.520
<v Speaker 2>you described for your first ship. That's like where we're

0:11:16.559 --> 0:11:18.960
<v Speaker 2>at right now because we're on our tour right now

0:11:19.000 --> 0:11:20.400
<v Speaker 2>where we do everything ourselves.

0:11:20.720 --> 0:11:22.760
<v Speaker 4>So that's the thing that I will say a lot

0:11:22.800 --> 0:11:25.280
<v Speaker 4>of people see a lot of podcasts going on tours

0:11:25.360 --> 0:11:28.080
<v Speaker 4>or doing live shows and they automatically think they have

0:11:28.160 --> 0:11:28.600
<v Speaker 4>to do it.

0:11:29.040 --> 0:11:31.160
<v Speaker 5>I would go against that.

0:11:32.120 --> 0:11:33.880
<v Speaker 4>I think a lot of people think that, you know,

0:11:33.880 --> 0:11:36.040
<v Speaker 4>if they're not doing live shows, then they're not successful.

0:11:36.240 --> 0:11:38.320
<v Speaker 4>And I think they need to focus on maybe reaching

0:11:38.800 --> 0:11:41.559
<v Speaker 4>their audience more before just okay, we're going to do

0:11:41.600 --> 0:11:43.160
<v Speaker 4>a live show. Because I do know a lot of

0:11:43.200 --> 0:11:45.000
<v Speaker 4>podcasters that are like, Okay, it's time for me to

0:11:45.040 --> 0:11:47.280
<v Speaker 4>do a live show, and then they get the venue,

0:11:47.480 --> 0:11:49.640
<v Speaker 4>they start selling tickets and no tickets to me, what's.

0:11:49.480 --> 0:11:50.640
<v Speaker 6>The number though? Like when do you know?

0:11:50.760 --> 0:11:53.440
<v Speaker 2>Is what our blueprint was. We did networking events. We

0:11:53.440 --> 0:11:56.080
<v Speaker 2>did free networking events in six cities in America. We

0:11:56.120 --> 0:12:03.880
<v Speaker 2>did La Chicago, Houston, New York, Atlanta, anywhere else you

0:12:03.920 --> 0:12:06.880
<v Speaker 2>got them. Five we did five free and no, we're

0:12:06.920 --> 0:12:10.040
<v Speaker 2>not a networking event. We did five free networking events

0:12:10.160 --> 0:12:14.800
<v Speaker 2>last year free, completely free come and we just made

0:12:14.840 --> 0:12:17.600
<v Speaker 2>money off of merch and the bar. We split contents

0:12:17.600 --> 0:12:19.520
<v Speaker 2>on the bar right. We did that for a few

0:12:19.520 --> 0:12:21.680
<v Speaker 2>different reasons. A. We wanted to just get out and

0:12:21.720 --> 0:12:24.360
<v Speaker 2>touch the cities we like and interact with the people.

0:12:24.480 --> 0:12:27.320
<v Speaker 2>And we used it as a real time gauge to

0:12:27.360 --> 0:12:29.360
<v Speaker 2>see how hot we was in those.

0:12:30.000 --> 0:12:32.320
<v Speaker 4>I really liked that it's like a pop up show,

0:12:32.520 --> 0:12:35.280
<v Speaker 4>our first live show again, like I was, I was

0:12:35.320 --> 0:12:38.400
<v Speaker 4>telling you guys before, as an accountant, I'm looking at

0:12:38.440 --> 0:12:41.480
<v Speaker 4>margins and break even and all of the things necessary

0:12:41.720 --> 0:12:43.840
<v Speaker 4>and looking at what we had to put.

0:12:43.679 --> 0:12:45.199
<v Speaker 5>Out and.

0:12:46.440 --> 0:12:49.400
<v Speaker 4>So what we needed to sell tickets at. We did

0:12:49.440 --> 0:12:53.160
<v Speaker 4>have our studio that we recorded at the time. He

0:12:53.480 --> 0:12:55.640
<v Speaker 4>put up the money and then we paid him back

0:12:55.679 --> 0:12:57.840
<v Speaker 4>with the ticket sales. But we literally our first show,

0:12:57.880 --> 0:13:00.840
<v Speaker 4>we saw no money at all, and we did We

0:13:00.840 --> 0:13:02.679
<v Speaker 4>weren't doing it for money, but we were doing it

0:13:02.720 --> 0:13:04.760
<v Speaker 4>to reach our audience. So I would say that would

0:13:04.760 --> 0:13:07.200
<v Speaker 4>maybe be another tip. It's to make sure you price

0:13:07.280 --> 0:13:09.640
<v Speaker 4>the tickets as something where you could at least break even,

0:13:10.000 --> 0:13:11.960
<v Speaker 4>and not to look at your first live show as

0:13:12.000 --> 0:13:14.640
<v Speaker 4>something to make a ton of money off of. So

0:13:14.679 --> 0:13:18.080
<v Speaker 4>maybe sizing your venue down with something that's not going.

0:13:18.000 --> 0:13:20.520
<v Speaker 2>To cost a lot. Yeah and yeah, So it's just

0:13:20.640 --> 0:13:23.400
<v Speaker 2>dope because it's all learned experience. It's it's like so

0:13:23.440 --> 0:13:25.120
<v Speaker 2>for us now, like I said, we're in the stage

0:13:25.120 --> 0:13:27.400
<v Speaker 2>where we're not signing to anybody and we don't have

0:13:27.400 --> 0:13:29.320
<v Speaker 2>any booking ages or anything, so we're doing all this stuff.

0:13:29.360 --> 0:13:31.080
<v Speaker 2>It's a lot of work. That's why we kind of

0:13:31.120 --> 0:13:33.800
<v Speaker 2>like spread it out like six weeks in between shows,

0:13:34.040 --> 0:13:35.880
<v Speaker 2>and we do two so we do like a live

0:13:35.880 --> 0:13:38.360
<v Speaker 2>podcast and we do a workshop too, so it's like

0:13:38.400 --> 0:13:42.599
<v Speaker 2>a two day event. But when we got invited, like

0:13:42.640 --> 0:13:44.760
<v Speaker 2>I said, shout out eighty five South and we got

0:13:44.760 --> 0:13:48.079
<v Speaker 2>invited to they were guests on lip Service, on the

0:13:48.120 --> 0:13:52.200
<v Speaker 2>Lip Service Angela Yee's podcast. So we went to the

0:13:52.240 --> 0:13:55.120
<v Speaker 2>show that they had in New York City. No at

0:13:55.440 --> 0:13:56.559
<v Speaker 2>where was it at?

0:13:56.679 --> 0:13:58.640
<v Speaker 6>Uh, Lincoln Hole?

0:13:58.840 --> 0:14:02.000
<v Speaker 2>Was Lincolnhole? I think was, yeah, but it was so

0:14:02.080 --> 0:14:04.640
<v Speaker 2>they were guests on lip Service. Yes, So we got

0:14:04.679 --> 0:14:07.360
<v Speaker 2>there before eighty five South got there. So they they

0:14:07.360 --> 0:14:10.720
<v Speaker 2>brought us to their like room, the green room, and

0:14:10.760 --> 0:14:12.360
<v Speaker 2>like they had the liquor bottles and it was like

0:14:12.400 --> 0:14:17.439
<v Speaker 2>a real like backstage for for former but as.

0:14:17.280 --> 0:14:19.640
<v Speaker 4>A podcaster, especially if you're doing the lot like you're

0:14:19.680 --> 0:14:22.080
<v Speaker 4>an artist like and so yeah, it's great.

0:14:22.160 --> 0:14:24.440
<v Speaker 6>These are entertainment me being on tour, like.

0:14:24.400 --> 0:14:27.560
<v Speaker 4>We're going through riders, we have day calls, we have like,

0:14:27.600 --> 0:14:30.280
<v Speaker 4>we have sound checks, we have it's really crazy, like

0:14:30.320 --> 0:14:32.520
<v Speaker 4>and when I'm talking to my friends who are in

0:14:32.560 --> 0:14:36.960
<v Speaker 4>the music industry, they're like, you know, dang, you have

0:14:37.080 --> 0:14:39.320
<v Speaker 4>like a real tour, like a real schedule, like and

0:14:39.360 --> 0:14:42.000
<v Speaker 4>I'm like, yeah, it's kind of like I'm a music artist.

0:14:41.760 --> 0:14:43.760
<v Speaker 2>Is kind of yeah, But I have to say it's

0:14:43.760 --> 0:14:45.840
<v Speaker 2>like it's a it's earners.

0:14:45.840 --> 0:14:46.200
<v Speaker 6>What's up.

0:14:46.280 --> 0:14:49.479
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0:14:49.720 --> 0:14:53.040
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0:14:53.280 --> 0:14:55.720
<v Speaker 3>is a breeze, and you're out the door before the

0:14:55.720 --> 0:15:00.120
<v Speaker 3>line even builds odds are they're using Square. We love

0:15:00.240 --> 0:15:03.320
<v Speaker 3>supporting businesses that run on Square because it just feels seamless.

0:15:03.480 --> 0:15:06.000
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0:15:06.040 --> 0:15:08.920
<v Speaker 3>pop up market, or even one of our merch partners,

0:15:09.160 --> 0:15:12.960
<v Speaker 3>Square makes it easy for them to take payments, manage inventory,

0:15:13.040 --> 0:15:16.920
<v Speaker 3>and run their business with confidence, all from one simple system.

0:15:17.400 --> 0:15:20.000
<v Speaker 3>If you're a business owner or even just thinking about

0:15:20.080 --> 0:15:23.160
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0:15:23.200 --> 0:15:26.640
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<v Speaker 3>To see how Square can transform your business, visit Square

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<v Speaker 3>pushing your vision forward. This episode is brought to you

0:15:55.280 --> 0:15:57.520
<v Speaker 3>by P and C Bank. A lot of people think

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<v Speaker 3>podcasts about work are boring, and or they definitely can be,

0:16:01.960 --> 0:16:05.240
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<v Speaker 3>P and C Bank National Association Member FDIC.

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<v Speaker 7>Coach, the energy out there felt different. What changed for

0:16:39.040 --> 0:16:39.640
<v Speaker 7>the team today?

0:16:39.760 --> 0:16:41.920
<v Speaker 3>It was the new game day, scratches from the California

0:16:41.960 --> 0:16:43.400
<v Speaker 3>Lottery players, everything.

0:16:43.720 --> 0:16:45.680
<v Speaker 6>Those games sent the team's energy through the roof.

0:16:45.760 --> 0:16:47.720
<v Speaker 7>Are you saying it was the off field play that

0:16:47.800 --> 0:16:48.920
<v Speaker 7>made the difference on the field.

0:16:49.000 --> 0:16:51.760
<v Speaker 6>Hey, little play makes your day, and today it made

0:16:51.760 --> 0:16:52.160
<v Speaker 6>the game.

0:16:52.640 --> 0:16:55.200
<v Speaker 7>That's all for now, Coach, One more question played the

0:16:55.240 --> 0:16:58.000
<v Speaker 7>new Los Angeles Chargers, San Francisco forty nine Ers and

0:16:58.040 --> 0:17:01.280
<v Speaker 7>Los Angeles Ram Scratchers from the Calign lottery. A little

0:17:01.320 --> 0:17:04.320
<v Speaker 7>play can make your day, Peace, make responsibilit must be

0:17:04.320 --> 0:17:05.880
<v Speaker 7>eighteen years or older to purchase plate or claim.

0:17:05.920 --> 0:17:08.119
<v Speaker 2>It's always a progression in the business. So it's like,

0:17:09.320 --> 0:17:13.000
<v Speaker 2>as you so, now you have staff that handles your

0:17:13.080 --> 0:17:15.239
<v Speaker 2>touring for you, that helps it out. Now you can

0:17:15.280 --> 0:17:19.520
<v Speaker 2>add more shows and it makes it, you know, easier transition.

0:17:19.760 --> 0:17:21.720
<v Speaker 2>And that's something that a lot of times people don't

0:17:21.760 --> 0:17:23.600
<v Speaker 2>really think about as far as like, especially like when

0:17:23.640 --> 0:17:26.359
<v Speaker 2>a podcast or any type of creative it is like

0:17:26.400 --> 0:17:28.200
<v Speaker 2>there's more to it than just the content.

0:17:28.440 --> 0:17:30.800
<v Speaker 4>But I think and it's one of the things that

0:17:30.880 --> 0:17:33.960
<v Speaker 4>we're trying to get now. I don't think people realize

0:17:33.960 --> 0:17:38.560
<v Speaker 4>the importance of a team. And so for a lot

0:17:38.600 --> 0:17:40.240
<v Speaker 4>of the beginning of us, it was just me and

0:17:40.280 --> 0:17:42.920
<v Speaker 4>her and we did we thought we could do it all.

0:17:43.080 --> 0:17:46.240
<v Speaker 4>Like like I said, we were every position imaginable, and

0:17:46.680 --> 0:17:49.359
<v Speaker 4>it's there's only so far that you could take yourself

0:17:49.359 --> 0:17:50.399
<v Speaker 4>before you create a team.

0:17:50.520 --> 0:17:53.280
<v Speaker 5>So you guys, having someone behind the camera, that's hope.

0:17:53.280 --> 0:17:55.440
<v Speaker 4>You guys now don't have to deal with the video

0:17:55.440 --> 0:17:57.640
<v Speaker 4>element of something and you have him doing that us

0:17:57.680 --> 0:18:00.359
<v Speaker 4>now having an engineer helps without me have to do

0:18:00.520 --> 0:18:03.760
<v Speaker 4>the editing. When we're dealing with a tour, we're looking

0:18:03.760 --> 0:18:06.440
<v Speaker 4>for an assistant social media person like you. It takes

0:18:06.440 --> 0:18:09.200
<v Speaker 4>a team, which I think is why you have these

0:18:09.200 --> 0:18:13.399
<v Speaker 4>people like Angela Yee and Brilliant Idiots and Joe Budden

0:18:13.600 --> 0:18:16.000
<v Speaker 4>who has been able to go so far because they

0:18:16.040 --> 0:18:17.000
<v Speaker 4>have people.

0:18:17.040 --> 0:18:17.840
<v Speaker 5>That have their roles.

0:18:18.280 --> 0:18:19.840
<v Speaker 2>That's the fact. Eighty five South show So they are

0:18:19.880 --> 0:18:23.679
<v Speaker 2>nineteen people. Yeah, and they said they started with they

0:18:23.800 --> 0:18:26.119
<v Speaker 2>was doing I think like one hundred to two hundred people.

0:18:26.359 --> 0:18:28.760
<v Speaker 2>Now they do like three three thousand, three thousand people.

0:18:28.760 --> 0:18:31.440
<v Speaker 2>They started out with a wood table and three microphones. Yeah,

0:18:31.520 --> 0:18:32.080
<v Speaker 2>you know what I'm saying.

0:18:32.080 --> 0:18:34.520
<v Speaker 4>So, I mean they get anyone, anyone looking to get

0:18:34.520 --> 0:18:37.000
<v Speaker 4>into the space, if they're looking for it to be

0:18:37.040 --> 0:18:40.480
<v Speaker 4>a business. This definitely is something that you can grow

0:18:40.960 --> 0:18:43.760
<v Speaker 4>to be like very you know, profitable.

0:18:43.840 --> 0:18:45.600
<v Speaker 2>So hosting you get paid on hosting tour.

0:18:45.680 --> 0:18:48.680
<v Speaker 4>Yes, I do panels, hostings. That just goes with bookings.

0:18:48.720 --> 0:18:51.080
<v Speaker 5>And I love it because it's literally like bro, I'm

0:18:51.080 --> 0:18:51.880
<v Speaker 5>getting paid to talk.

0:18:52.680 --> 0:18:56.000
<v Speaker 4>It's like like this is still it's a nuance that

0:18:56.040 --> 0:18:58.960
<v Speaker 4>I can't even explain, Like I'm the one that had

0:18:59.000 --> 0:19:01.040
<v Speaker 4>to be told to shut up in the.

0:19:00.960 --> 0:19:03.880
<v Speaker 5>Classroom, like talking too much. Engagements, you know, so they're

0:19:03.920 --> 0:19:06.359
<v Speaker 5>speaking engagements right now.

0:19:06.359 --> 0:19:08.520
<v Speaker 4>We're trying to do after parties just again, just to

0:19:08.560 --> 0:19:11.119
<v Speaker 4>be more after our live shows.

0:19:13.000 --> 0:19:13.240
<v Speaker 5>Again.

0:19:13.280 --> 0:19:17.200
<v Speaker 4>You have to realize that the booking of hostings and clubs,

0:19:17.320 --> 0:19:20.680
<v Speaker 4>that whole scene has changed. They realize that certain people

0:19:20.680 --> 0:19:22.320
<v Speaker 4>aren't bringing it out. Just because you have a million

0:19:22.320 --> 0:19:24.439
<v Speaker 4>followers doesn't mean you're even going to bring a crowd

0:19:25.000 --> 0:19:27.840
<v Speaker 4>so right now, because promoters don't do that as much anymore,

0:19:28.000 --> 0:19:28.960
<v Speaker 4>it's us trying to.

0:19:29.080 --> 0:19:31.200
<v Speaker 5>Y'all don't understand though our reach is here.

0:19:31.800 --> 0:19:34.040
<v Speaker 4>So as far as club hostings, that's not really a thing,

0:19:35.440 --> 0:19:39.200
<v Speaker 4>but it's more so, yeah, speaking engagements and and we're

0:19:39.200 --> 0:19:42.040
<v Speaker 4>doing Mocha Fest in Jamaica, so that's a booking where

0:19:42.040 --> 0:19:43.439
<v Speaker 4>it's not really talking, but we're going to be doing

0:19:43.480 --> 0:19:44.399
<v Speaker 4>a live show in Jamaica.

0:19:44.560 --> 0:19:46.439
<v Speaker 2>The agent handles that stuff, you know.

0:19:46.520 --> 0:19:48.280
<v Speaker 5>We got booked on that by ourselves.

0:19:48.920 --> 0:19:53.120
<v Speaker 2>Yeah, so you another major portion of your money comes

0:19:53.119 --> 0:19:54.200
<v Speaker 2>from ads, right.

0:19:54.080 --> 0:20:00.920
<v Speaker 4>Yes, And that's probably one of the hardest things for podcasters,

0:20:01.280 --> 0:20:03.040
<v Speaker 4>and it's probably the one thing that they look to

0:20:03.040 --> 0:20:07.480
<v Speaker 4>start to get is ads, and that's the toughest thing

0:20:07.600 --> 0:20:11.120
<v Speaker 4>I think to get as as a podcaster.

0:20:11.400 --> 0:20:12.480
<v Speaker 5>You don't know who to reach out to.

0:20:12.880 --> 0:20:17.000
<v Speaker 4>You know, Okay, we talk about sex, Okay, Blue Choo,

0:20:17.000 --> 0:20:19.560
<v Speaker 4>Adam and Eve, Like there's certain brands that we know would.

0:20:19.359 --> 0:20:21.679
<v Speaker 5>Align well with us. But who do you get in

0:20:21.720 --> 0:20:23.200
<v Speaker 5>touch with to say, hey.

0:20:23.080 --> 0:20:25.200
<v Speaker 4>Give me money so that I can say your name.

0:20:25.520 --> 0:20:28.720
<v Speaker 4>It's like it's hard to come about. So Loudspeaker plays

0:20:28.720 --> 0:20:30.760
<v Speaker 4>the middle man in that they bring in majority of

0:20:30.760 --> 0:20:33.399
<v Speaker 4>our ads outside of any ad agency. Is that just

0:20:33.440 --> 0:20:34.640
<v Speaker 4>reach out to us personally?

0:20:34.960 --> 0:20:36.800
<v Speaker 3>Prior to now Speaker, were you guys when you were

0:20:36.800 --> 0:20:39.080
<v Speaker 3>doing independently, how did you get those people or.

0:20:39.040 --> 0:20:40.240
<v Speaker 6>Did we did?

0:20:40.359 --> 0:20:42.560
<v Speaker 4>I remember this guy hit us up and was like

0:20:42.600 --> 0:20:45.120
<v Speaker 4>I got a song, and I think we charged them,

0:20:45.119 --> 0:20:48.400
<v Speaker 4>like I come on for one fifty. We got other

0:20:48.440 --> 0:20:50.960
<v Speaker 4>people that would send us stuff and we were doing ads,

0:20:51.000 --> 0:20:53.000
<v Speaker 4>but we were doing for like fifty dollars, like just

0:20:53.119 --> 0:20:54.600
<v Speaker 4>so that we can, well, this.

0:20:54.520 --> 0:20:55.920
<v Speaker 5>Will cover our studio time.

0:20:56.080 --> 0:20:58.919
<v Speaker 4>So you know, when we first started, we we literally

0:20:58.960 --> 0:21:02.040
<v Speaker 4>were getting We thought it was anything that mattered.

0:21:02.080 --> 0:21:03.160
<v Speaker 5>Oh we're making money.

0:21:04.560 --> 0:21:06.960
<v Speaker 4>But then as we got further, and we saw that

0:21:07.000 --> 0:21:10.400
<v Speaker 4>our audience really bought into the things that we said. Again,

0:21:10.440 --> 0:21:12.879
<v Speaker 4>our relationship with our audience was most important. So we

0:21:12.920 --> 0:21:15.320
<v Speaker 4>had sex toy companies that hit us up. We were like,

0:21:15.400 --> 0:21:17.960
<v Speaker 4>we're not giving an ad until we tried the product.

0:21:18.119 --> 0:21:20.080
<v Speaker 4>So there's been companies that have set us.

0:21:22.920 --> 0:21:23.440
<v Speaker 7>Try it out.

0:21:24.320 --> 0:21:25.960
<v Speaker 4>So there would be companies that would hit us up,

0:21:25.960 --> 0:21:29.200
<v Speaker 4>and I was like, girl, my vibrator died the first time, Like,

0:21:29.320 --> 0:21:34.200
<v Speaker 4>we're not doing that ad on the show. So I know,

0:21:34.359 --> 0:21:39.760
<v Speaker 4>but seriously, so I think it's important that you're not

0:21:39.880 --> 0:21:42.160
<v Speaker 4>just accepting any money that comes in because it's being

0:21:42.160 --> 0:21:42.679
<v Speaker 4>thrown at you.

0:21:42.880 --> 0:21:45.240
<v Speaker 6>At first, just in general, at first, we.

0:21:45.080 --> 0:21:48.120
<v Speaker 4>Were like listen, Like we were talking about how much

0:21:48.160 --> 0:21:52.320
<v Speaker 4>we liked our vacation in Thailand. We would get d

0:21:52.520 --> 0:21:55.040
<v Speaker 4>MS because you said you're going to Thailand. I'm going,

0:21:55.080 --> 0:21:57.320
<v Speaker 4>Now where did you stay? And we noticed just how

0:21:57.359 --> 0:22:00.320
<v Speaker 4>much like people were following what we were saying. Yeah,

0:22:00.320 --> 0:22:02.240
<v Speaker 4>we had a strong impact, and I was like, well,

0:22:02.280 --> 0:22:04.200
<v Speaker 4>if we're going to have our people spend their hard

0:22:04.240 --> 0:22:06.920
<v Speaker 4>earned dollars not only at our shows but in products

0:22:06.960 --> 0:22:10.800
<v Speaker 4>that were endorsing, I want it to be worth endorsing.

0:22:11.400 --> 0:22:14.679
<v Speaker 4>So that became important. I know, like just recently, a

0:22:14.720 --> 0:22:16.639
<v Speaker 4>tobacco company hit us up. I said, are we not

0:22:16.640 --> 0:22:18.360
<v Speaker 4>doing that? I don't care how much to pay us.

0:22:18.880 --> 0:22:23.120
<v Speaker 4>I'm not endorsing tobacco. So it's also just really having

0:22:23.359 --> 0:22:25.359
<v Speaker 4>that you know that all money isn't worth it.

0:22:25.840 --> 0:22:28.240
<v Speaker 2>That's a fact. Yeah, And we told all that before

0:22:28.240 --> 0:22:31.240
<v Speaker 2>in another episode, like CPM got engage that can you

0:22:31.280 --> 0:22:31.840
<v Speaker 2>just talk about that?

0:22:31.840 --> 0:22:34.240
<v Speaker 4>Like so, CPM, if you google it, this is how

0:22:34.320 --> 0:22:36.720
<v Speaker 4>you can determine how much maybe an AD would be

0:22:36.760 --> 0:22:40.199
<v Speaker 4>worth on your podcast. So twenty five dollars is the

0:22:40.200 --> 0:22:47.600
<v Speaker 4>basic CPM rate. You multiply that by every thousand.

0:22:47.240 --> 0:22:48.200
<v Speaker 5>Listens that you get.

0:22:48.640 --> 0:22:54.240
<v Speaker 4>So if you're getting ten thousand listens multiplied by twenty

0:22:54.280 --> 0:22:57.320
<v Speaker 4>five dollars per thousand, that's two hundred and fifty dollars.

0:22:57.960 --> 0:22:59.959
<v Speaker 4>And you can get that per ad. And of course

0:23:00.119 --> 0:23:02.320
<v Speaker 4>it's the number of ads that you approve on your

0:23:02.320 --> 0:23:05.199
<v Speaker 4>shows up to you. We don't really like to go

0:23:05.240 --> 0:23:08.280
<v Speaker 4>over four, and that's maybe two mid rolls and two

0:23:08.320 --> 0:23:12.800
<v Speaker 4>pre rolls. Most end rolls don't really count as anything. No,

0:23:12.800 --> 0:23:15.240
<v Speaker 4>nobody's buying an end roll. A lot of people don't

0:23:15.240 --> 0:23:18.400
<v Speaker 4>listen to a full podcast. So those are normally thrown

0:23:18.400 --> 0:23:21.840
<v Speaker 4>in for free, but you can decide how many you

0:23:21.840 --> 0:23:23.840
<v Speaker 4>want to take. But again, if you're seeing ten thousand,

0:23:24.560 --> 0:23:27.680
<v Speaker 4>ten thousand listens and you take on four ads, that's

0:23:27.720 --> 0:23:29.879
<v Speaker 4>a thousand dollars for that one episode. And if you're

0:23:29.920 --> 0:23:32.160
<v Speaker 4>someone who maybe records out of your house and doesn't

0:23:32.200 --> 0:23:35.040
<v Speaker 4>have much overhead, you're seeing that as profit because now

0:23:35.040 --> 0:23:38.879
<v Speaker 4>you're not putting that into your production. So for us,

0:23:39.160 --> 0:23:41.600
<v Speaker 4>and sometimes you can give a discount. You can be like, okay,

0:23:41.640 --> 0:23:43.919
<v Speaker 4>I know the standard is twenty five. I'll give it

0:23:43.920 --> 0:23:46.399
<v Speaker 4>to you for twenty two. And so you can gauge

0:23:46.400 --> 0:23:48.919
<v Speaker 4>it off that. Right now, we base it off of

0:23:48.960 --> 0:23:52.960
<v Speaker 4>about seventy thousand listens, and that fluctuates. You also normally

0:23:52.960 --> 0:23:55.040
<v Speaker 4>go based off of your numbers for about the six

0:23:55.440 --> 0:23:56.680
<v Speaker 4>sixth week mark.

0:23:56.840 --> 0:24:00.800
<v Speaker 5>So this is net six weeks.

0:23:59.440 --> 0:24:01.640
<v Speaker 6>Because some people look at it like what's your first week?

0:24:01.720 --> 0:24:01.880
<v Speaker 4>Right?

0:24:02.080 --> 0:24:02.240
<v Speaker 7>Yeah?

0:24:02.359 --> 0:24:05.000
<v Speaker 5>No, no, no, so yes so.

0:24:05.200 --> 0:24:07.160
<v Speaker 4>And also you have to realize when you're getting paid

0:24:07.200 --> 0:24:10.000
<v Speaker 4>for these sometimes you're not getting paid until net thirty

0:24:10.040 --> 0:24:12.680
<v Speaker 4>or net sixty. So even though you're getting this money,

0:24:12.680 --> 0:24:15.720
<v Speaker 4>you're not getting it up front. You're saying the ad

0:24:15.760 --> 0:24:17.720
<v Speaker 4>and you're not seeing that money till down the line,

0:24:17.880 --> 0:24:19.760
<v Speaker 4>so being kind of up.

0:24:19.600 --> 0:24:22.080
<v Speaker 5>On when you're owed when to sound invoices.

0:24:22.480 --> 0:24:24.879
<v Speaker 4>This becomes now a part of the business where you

0:24:24.920 --> 0:24:28.320
<v Speaker 4>need to keep track of what your money is coming

0:24:28.320 --> 0:24:29.560
<v Speaker 4>in and what's going out now.

0:24:29.600 --> 0:24:31.760
<v Speaker 2>Also it's important for podcasters to understand too, is that

0:24:31.760 --> 0:24:34.800
<v Speaker 2>they allot of the ad agencies they base your numbers

0:24:34.800 --> 0:24:38.560
<v Speaker 2>off of previews predata like data. So it's like where

0:24:38.720 --> 0:24:41.120
<v Speaker 2>we could be in January right now, and then they'll

0:24:41.160 --> 0:24:44.480
<v Speaker 2>base the numbers off of October. Yeah, and it's like

0:24:45.080 --> 0:24:49.840
<v Speaker 2>six thousand less listeners than what you currently have right

0:24:49.880 --> 0:24:51.679
<v Speaker 2>and then by the time you get paid it's not

0:24:51.840 --> 0:24:55.480
<v Speaker 2>till March. Now you got to hold so it's like

0:24:55.520 --> 0:24:57.280
<v Speaker 2>you're always chasing back.

0:24:57.560 --> 0:25:00.159
<v Speaker 4>But also knowing that you can include your numbers is

0:25:00.200 --> 0:25:03.480
<v Speaker 4>not only from your audio, but you could be like, yo, listen,

0:25:03.520 --> 0:25:06.480
<v Speaker 4>I also get another thirty thousand views on YouTube, so

0:25:06.880 --> 0:25:08.600
<v Speaker 4>you're allowed to kind of combine those.

0:25:08.680 --> 0:25:09.960
<v Speaker 2>You know, it's funny that you said, and I had

0:25:10.000 --> 0:25:11.560
<v Speaker 2>to cut you off with a lot of because I

0:25:11.640 --> 0:25:13.960
<v Speaker 2>was talking once again to one of our good friends

0:25:14.000 --> 0:25:15.800
<v Speaker 2>in the podcast space, and they were saying that another

0:25:16.040 --> 0:25:19.760
<v Speaker 2>ad agency that he used to use and that we

0:25:20.640 --> 0:25:23.439
<v Speaker 2>kind of use. Sometimes they don't. They didn't allow that.

0:25:23.480 --> 0:25:26.479
<v Speaker 2>A lot of ads don't allow YouTube. Yeah, but it

0:25:26.480 --> 0:25:27.240
<v Speaker 2>doesn't changing.

0:25:27.280 --> 0:25:28.560
<v Speaker 5>It's changing a little bit now.

0:25:29.080 --> 0:25:31.439
<v Speaker 4>But also, if you guys want to make money for

0:25:31.520 --> 0:25:33.959
<v Speaker 4>your visuals and your audio, you can just base your

0:25:33.960 --> 0:25:36.280
<v Speaker 4>audio numbers, which is what we do now because our

0:25:36.359 --> 0:25:39.960
<v Speaker 4>videos have been pretty inconsistent, so it's not fair to

0:25:40.160 --> 0:25:44.600
<v Speaker 4>the to the you know advertiser. But there's Google ad sets,

0:25:45.040 --> 0:25:46.919
<v Speaker 4>so you can still make money off of all of

0:25:46.960 --> 0:25:51.360
<v Speaker 4>the ads that YouTube is putting into your videos as

0:25:51.400 --> 0:25:54.200
<v Speaker 4>they still please, We're not able to be as monetized

0:25:54.240 --> 0:25:57.760
<v Speaker 4>because of our content. So if you have a business,

0:25:57.800 --> 0:26:01.320
<v Speaker 4>you know, podcast or something more hit friendly, which now

0:26:01.320 --> 0:26:02.280
<v Speaker 4>they even added.

0:26:02.080 --> 0:26:06.000
<v Speaker 6>If yeah, you have to y plus check out, but you.

0:26:05.960 --> 0:26:08.879
<v Speaker 4>Can log in, get your Google ad Sense and you

0:26:08.920 --> 0:26:12.879
<v Speaker 4>can monetize and get paid off of what YouTube ads are.

0:26:13.000 --> 0:26:17.000
<v Speaker 2>Another podcast hacked to get paid double is that you

0:26:17.040 --> 0:26:19.640
<v Speaker 2>can do an ad for audio because most most companies

0:26:19.680 --> 0:26:21.760
<v Speaker 2>just want to advertise audio. So you can do the

0:26:21.840 --> 0:26:24.119
<v Speaker 2>ad for audio, but then if somebody else wants to

0:26:24.119 --> 0:26:25.840
<v Speaker 2>do an ad, you might not have enough ad space.

0:26:25.880 --> 0:26:27.720
<v Speaker 2>You can do the ad for YouTube, and you can

0:26:28.000 --> 0:26:31.000
<v Speaker 2>outside of the ads that they already give you, like

0:26:31.080 --> 0:26:33.440
<v Speaker 2>you can place an AD in the episode just for YouTube.

0:26:33.520 --> 0:26:35.440
<v Speaker 5>So and I wanted to say that too.

0:26:35.520 --> 0:26:40.479
<v Speaker 4>So, because our podcast is not current event based, we

0:26:40.560 --> 0:26:43.399
<v Speaker 4>do pre record a ton of content, so we'll go

0:26:43.440 --> 0:26:45.879
<v Speaker 4>into the studio and bust out two or three episodes

0:26:45.920 --> 0:26:49.040
<v Speaker 4>in one sitting, and so we may get an AD

0:26:49.160 --> 0:26:51.359
<v Speaker 4>last minute and now I have to record it and

0:26:51.400 --> 0:26:54.040
<v Speaker 4>we're fitting it into audio. So that's also something for

0:26:54.320 --> 0:26:56.719
<v Speaker 4>people who pre record their content. Don't feel like you

0:26:56.760 --> 0:26:59.000
<v Speaker 4>have to miss out on an AD. You can always

0:26:59.040 --> 0:27:02.040
<v Speaker 4>record it at the audio and fit it inside, make

0:27:02.080 --> 0:27:04.800
<v Speaker 4>sure you transition it right and say hey, before we

0:27:04.880 --> 0:27:07.840
<v Speaker 4>get to that segment, this episode was brought to you

0:27:07.880 --> 0:27:10.960
<v Speaker 4>by and you could always feed it into it organically

0:27:11.000 --> 0:27:13.760
<v Speaker 4>because a lot of you know, advertisers do want an

0:27:13.840 --> 0:27:16.480
<v Speaker 4>organic sounding AD. They don't want it just placed in.

0:27:16.760 --> 0:27:18.840
<v Speaker 4>So you can still find ways to transition it if

0:27:18.880 --> 0:27:21.760
<v Speaker 4>you're editing in a good, you know, a roundabout way,

0:27:21.800 --> 0:27:23.439
<v Speaker 4>especially if you have segments the way you guys do.

0:27:23.520 --> 0:27:25.680
<v Speaker 2>Yeah, and that's like I said, that's important. People don't know.

0:27:25.720 --> 0:27:28.159
<v Speaker 2>So it's like if you have a business that you

0:27:28.200 --> 0:27:31.679
<v Speaker 2>know you're promoting, you know, Teef straightening. You know, if

0:27:31.720 --> 0:27:33.639
<v Speaker 2>you're a dentist and somebody else wants to do the

0:27:33.640 --> 0:27:36.040
<v Speaker 2>exact same thing, you can't have two of the same

0:27:36.119 --> 0:27:37.679
<v Speaker 2>companies advertised on audio.

0:27:37.960 --> 0:27:38.080
<v Speaker 1>Right.

0:27:38.160 --> 0:27:39.720
<v Speaker 2>What you could do is say, okay, it's five hundred

0:27:39.760 --> 0:27:43.199
<v Speaker 2>dollars for audio for your teeth straightening company, so we

0:27:43.200 --> 0:27:45.640
<v Speaker 2>don't have space, but our YouTube numbers might be half

0:27:45.680 --> 0:27:48.600
<v Speaker 2>of that, so we can insert a short clip on

0:27:48.760 --> 0:27:51.480
<v Speaker 2>video just on YouTube. Charge you to fifty because it's less.

0:27:51.640 --> 0:27:55.080
<v Speaker 2>So now you get in seven fifty and the YouTube

0:27:55.160 --> 0:27:59.000
<v Speaker 2>listeners aren't hearing audio. Audio listeners aren't watching YouTube for

0:27:59.000 --> 0:28:01.160
<v Speaker 2>the most part, different audiences.

0:28:01.359 --> 0:28:02.200
<v Speaker 6>Audience and beauty.

0:28:02.880 --> 0:28:04.760
<v Speaker 3>The beauty of the YouTube is that literally you can

0:28:04.760 --> 0:28:07.440
<v Speaker 3>place it anywhere and as many as you want. Really,

0:28:07.520 --> 0:28:09.359
<v Speaker 3>it just has to be after I think ten minutes,

0:28:09.840 --> 0:28:11.680
<v Speaker 3>that's when you can start placing ads, so you could

0:28:11.680 --> 0:28:13.320
<v Speaker 3>just place them anywhere like, So that's what.

0:28:13.280 --> 0:28:15.000
<v Speaker 4>We right, And then I mean, if you are a

0:28:15.040 --> 0:28:18.760
<v Speaker 4>podcast that is going to start inserting all of these ads,

0:28:19.000 --> 0:28:22.639
<v Speaker 4>that's where Patreon becomes a great platform because now you

0:28:22.640 --> 0:28:25.359
<v Speaker 4>can say this is ad free content. So a lot

0:28:25.400 --> 0:28:27.240
<v Speaker 4>of people don't, like, they don't want to hear it.

0:28:27.560 --> 0:28:29.360
<v Speaker 4>They just don't want to hear it. And so now

0:28:29.400 --> 0:28:32.320
<v Speaker 4>that becomes a selling point to where okay, well you

0:28:32.359 --> 0:28:34.600
<v Speaker 4>can listen to the episode's ad.

0:28:34.480 --> 0:28:38.280
<v Speaker 2>Free, and our Patreon members listen to our episodes early

0:28:38.480 --> 0:28:42.400
<v Speaker 2>not only oh yeah, not only ad free, but early

0:28:42.440 --> 0:28:42.800
<v Speaker 2>as well.

0:28:43.760 --> 0:28:44.000
<v Speaker 5>Yeah.

0:28:44.360 --> 0:28:47.560
<v Speaker 3>We ran, we ran into a comment like we have

0:28:47.640 --> 0:28:49.400
<v Speaker 3>posted that we were about to put out the episode,

0:28:49.400 --> 0:28:51.600
<v Speaker 3>and somebody was like, yo, I loved it, was our favorite,

0:28:52.080 --> 0:28:53.560
<v Speaker 3>and we were like, yo, how do you hear it.

0:28:53.640 --> 0:28:56.680
<v Speaker 6>He's like ya, I'm a Patreon I'm like, oh yeah, yeah, yeah, yeah,

0:28:56.680 --> 0:28:57.280
<v Speaker 6>shout out to you.

0:28:58.800 --> 0:29:00.960
<v Speaker 2>Shout outs. No, actually I made it co I'm like, yo,

0:29:01.240 --> 0:29:03.840
<v Speaker 2>it didn't come out yet, and everybody started laughing in

0:29:03.880 --> 0:29:05.920
<v Speaker 2>the comments section. He was like yo, he's bugging, and

0:29:05.920 --> 0:29:08.080
<v Speaker 2>he's like, now I'm on patient. I'm like, I apologize.

0:29:08.720 --> 0:29:12.800
<v Speaker 4>But I mean, outside of making the money, I think

0:29:12.840 --> 0:29:14.800
<v Speaker 4>one of the other things that is the most important

0:29:14.840 --> 0:29:18.840
<v Speaker 4>as a content creator is to literally just learn whatever

0:29:18.880 --> 0:29:20.920
<v Speaker 4>you think you're gonna have to pay somebody to do,

0:29:21.040 --> 0:29:24.160
<v Speaker 4>teach yourself. So, like I was saying, I got a

0:29:24.160 --> 0:29:26.280
<v Speaker 4>MacBook as a gift because I said I need a

0:29:26.280 --> 0:29:29.880
<v Speaker 4>MacBook because I need Premiere Pro to edit, because all

0:29:29.960 --> 0:29:31.360
<v Speaker 4>the people who edit stuff have.

0:29:31.360 --> 0:29:32.880
<v Speaker 5>MacBooks, so I need a MacBook.

0:29:33.720 --> 0:29:36.959
<v Speaker 4>And so I taught myself how to edit audio on Audacity,

0:29:37.080 --> 0:29:38.400
<v Speaker 4>Garage Band, and Premiere Pro.

0:29:39.720 --> 0:29:40.960
<v Speaker 5>I created our media kit.

0:29:41.560 --> 0:29:46.440
<v Speaker 4>I taught myself how to cut social media clips, how

0:29:46.480 --> 0:29:51.240
<v Speaker 4>to create social media content like audiograms and videos and

0:29:51.360 --> 0:29:54.120
<v Speaker 4>anything that I felt we needed as marketing material. And

0:29:54.160 --> 0:29:55.920
<v Speaker 4>those are things that sometimes you have to pay if

0:29:55.920 --> 0:29:58.480
<v Speaker 4>you don't know how to do it. So I literally

0:29:58.680 --> 0:30:01.400
<v Speaker 4>taught myself on YouTube. I would go in and be like, okay,

0:30:01.400 --> 0:30:04.280
<v Speaker 4>how do I split this track? And there's YouTube videos

0:30:04.280 --> 0:30:07.560
<v Speaker 4>for literally everything. So for people who maybe have a

0:30:07.640 --> 0:30:10.520
<v Speaker 4>job but don't have the money to invest in cameras

0:30:10.560 --> 0:30:15.480
<v Speaker 4>or equipment or studio time or outsourcing all of these jobs,

0:30:15.920 --> 0:30:17.360
<v Speaker 4>you can't teach yourself how to do it.

0:30:17.360 --> 0:30:20.080
<v Speaker 5>And it's editing audio is fairly simple. It is. It's

0:30:20.080 --> 0:30:20.680
<v Speaker 5>fairly simple.

0:30:20.800 --> 0:30:23.280
<v Speaker 2>There you have it, ladies and gentlemen, the blueprint or

0:30:23.320 --> 0:30:25.120
<v Speaker 2>how to make money on the podcast. A lot of

0:30:25.160 --> 0:30:26.840
<v Speaker 2>jewelry in that segment. For sure.

0:30:51.960 --> 0:30:55.840
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