Speaker 1: You just realized your business needed to hire someone yesterday.
Speaker 1: How can you find amazing candidates fast? Easy? Just use Indeed.
Speaker 1: Stop struggling to get your job posts seen on other
Speaker 1: job sites. With Indeed sponsored jobs, your post jumps to
Speaker 1: the top of the page for your relevant candidates, so
Speaker 1: you can reach the people you want faster. According to
Speaker 1: Indeed data, sponsored jobs posted directly on Indeed have forty
Speaker 1: five percent more applications than non sponsored jobs. Don't wait
Speaker 1: any longer, speed up your hiring right now with Indeed,
Speaker 1: and listeners of this show will get a seventy five
Speaker 1: dollars sponsored job credit to get your jobs more visibility
Speaker 1: at indeed dot com slash pod Katz thirteen. Just go
Speaker 1: to Indeed dot com slash pod katz thirteen right now
Speaker 1: and support our show by saying you heard about Indeed
Speaker 1: on this podcast. Terms and conditions apply. Hiring Indeed is
Speaker 1: all you need.
Speaker 2: So how did you make the money? A couple of
Speaker 2: different ways. How you make money on the podcast and
Speaker 2: your your guys specifically. So first I want to talk
Speaker 2: about Patreon. Yes, Patreon is something that once again to them,
Speaker 2: we didn't know anything about Patreon un till we started
Speaker 2: a podcast and somebody actually put in a comment on
Speaker 2: Instagram like you guys have a Patreon and like what,
Speaker 2: I'm like, yo.
Speaker 3: You know what Patreon is? Like No, I'm like, all right,
Speaker 3: let me just type it in. Let's see what this is.
Speaker 4: And there's actually that's the one site that there's a
Speaker 4: ton of Google about. Like, when you start podcasting, there
Speaker 4: is no blueprint to what we're doing.
Speaker 5: No, there's not.
Speaker 4: So I can give you all of the steps that
Speaker 4: I did exactly. That doesn't mean you're going to see
Speaker 4: the success money I made. There's just really no blueprints
Speaker 4: of this. But Patreon there is. And again, at this point,
Speaker 4: when we first started the podcast, we were paying for studio,
Speaker 4: we were paying for edits, we needed fires, we need
Speaker 4: there was expenses coming out and we were like, okay,
Speaker 4: let's find a way to bring money in, and so
Speaker 4: we started our Patreon account.
Speaker 2: So all right, so you guys really doing really well
Speaker 2: with Patreon. So can you talk about that, Like what
Speaker 2: what's your your model for Patreon?
Speaker 4: So for Patreon, we wanted to you have to give
Speaker 4: them more than what they're getting. So as podcasting, I
Speaker 4: don't think people realize like the amount of information we
Speaker 4: give out that's for free to a lot of people,
Speaker 4: and we started growing.
Speaker 5: We really have supporters. I like to think.
Speaker 4: Of our audience as there are our sisters, they are
Speaker 4: our best friends.
Speaker 5: We're in their head as those things.
Speaker 4: And so being as vulnerable as we have in transparent
Speaker 4: with our lives, people wanted to support us, but we
Speaker 4: were just giving them content for free.
Speaker 5: So we were like, okay, what can we give them
Speaker 5: for a subscription? That's what Patreon is. It's a subscription.
Speaker 4: It's a subscription platform that you could add to your
Speaker 4: already present platform.
Speaker 2: For creatives quick and it doesn't have to be podcasting
Speaker 2: any videos. Anybody can have a Patreon. You can have
Speaker 2: a Patreon any account, and how much you make of Patreon.
Speaker 5: So currently we're seeing close to nine grand.
Speaker 2: A month, so what do you? What do you? What
Speaker 2: do you have?
Speaker 4: So right now we offer a two dollars tier, a
Speaker 4: five dollars heier, and a fifteen dollars heier And for
Speaker 4: our fifteen dollars patrons and five dollars patrons, they get
Speaker 4: three bonus episodes a month.
Speaker 5: So as a.
Speaker 4: Creator, we are creating now seven to eight episodes a month,
Speaker 4: and then for our fifteen dollars. Tier patrons, we send
Speaker 4: them out merch, so every four months they are able
Speaker 4: to receive merch from us, and it can be anything
Speaker 4: from a crew neck, a sweatshirt, a T shirt, socks,
Speaker 4: a mug, and so every four months they're now getting
Speaker 4: merch that you can only get as being a top
Speaker 4: tier patron, which is dope because now that we do
Speaker 4: live shows and they come in with the merch, we
Speaker 4: know that they're supporters and it's just a different connection
Speaker 4: that we have with them. But also it allows them
Speaker 4: to have their own community boards, they talk with each other.
Speaker 4: We give information that we only give to our patrons
Speaker 4: that we don't put on our public platforms. And then
Speaker 4: now that we are also on tour, it's the only
Speaker 4: place that you can be to get access to pre
Speaker 4: sale tickets, which was a big thing because our Patreon
Speaker 4: community sold out our VIP tickets for our New York
Speaker 4: show before it was even open to the public. So
Speaker 4: people feel like, you know, they're still getting value and
Speaker 4: being a part of that community.
Speaker 2: And how long did it take to grow? How many
Speaker 2: patrons do you have?
Speaker 5: We have about fourteen hundred.
Speaker 2: How long did it take to grow down?
Speaker 4: We started our Patreon account December of twenty seventeen, and
Speaker 4: I can remember shit, sorry, I think we started with
Speaker 4: maybe getting eighty dollars a month and then that grew
Speaker 4: to two and three hundred and it's a slow climb.
Speaker 4: But then that's when we went from giving them one
Speaker 4: episode to two episodes to now three episodes. So we've
Speaker 4: grown to let them know that they're getting you know,
Speaker 4: their money is right now.
Speaker 3: I was crazy the first month we started Patreon, Like
Speaker 3: I said, we had no idea, like even creating the tiers.
Speaker 3: It was like how do we even price it? We
Speaker 3: tried to figure out what would make sense. And then
Speaker 3: like the first month we had like two people.
Speaker 5: Oh, we were happy because we were like.
Speaker 2: Going, we covered our studio.
Speaker 4: Like now we weren't having to pay for the studio
Speaker 4: because these five people who you know, I wanted to
Speaker 4: support us was now it was covering our costs.
Speaker 2: No, Patreon has a great idea, and like I said,
Speaker 2: not just for podcasts, any creative that's looking to grow organically,
Speaker 2: because what it allows is for your your natural supporters,
Speaker 2: people that really really supports you to support you financially.
Speaker 2: And it's not just charity they're getting something for it
Speaker 2: as well. So, like what we've done with our Patreon
Speaker 2: is that we've given like the top tier, top two tiers,
Speaker 2: access to our online university, which caught Eyo University. They
Speaker 2: also get access to live stream events all of our events.
Speaker 2: They get discounts to our events, I think.
Speaker 3: To the events and to the and to our merch
Speaker 3: But when they go to Lesia dot com they about emerging.
Speaker 2: They get FaceTime at the highest level.
Speaker 6: Right, yeah, we're going to so like now, yeah, we
Speaker 6: started to Call Girl.
Speaker 3: We're in the process of revamping it because it's like, yeah,
Speaker 3: we we've added so much content now that we can maybe.
Speaker 6: Offer like another episode. So we're gonna start doing things.
Speaker 2: Like that too, right, maybe even transcripts, transcripts epis. People
Speaker 2: want to like they take note, they want to open above.
Speaker 2: So I really like when you told me that you
Speaker 2: was making nine thousand a month off for Patreon. I
Speaker 2: really like that because it's a way to because like
Speaker 2: you said, the podcasts are free, right, So it's like
Speaker 2: it's hard for podcasters to provide so people don't understand
Speaker 2: how much work it takes to take to a podcast.
Speaker 2: Oh oh, it's a full time work.
Speaker 6: It is a full time time and the time too,
Speaker 6: the time too, it's like it's crazy.
Speaker 2: Yeah, but even so and then travel.
Speaker 5: Oh and that's what I was going to say.
Speaker 4: So with those funds, we were able to, like I
Speaker 4: told you, our merch for our tour, this go around
Speaker 4: cost us damn near eight grand, Like it's expensive to
Speaker 4: buy merch, to sell merch to go on the road.
Speaker 4: And so our very first tour that we did. Mind
Speaker 4: you again, just being on a network, we still own
Speaker 4: a lot of our content and so our first tour
Speaker 4: we had no agent.
Speaker 5: So Patreon funded our first tour.
Speaker 4: We spent about twenty thousand dollars getting the venues, and
Speaker 4: this was throughout eight cities. We did thirteen shows and
Speaker 4: we literally were like, okay, let's look at our analytics.
Speaker 5: What city are we going to.
Speaker 4: We looked at our SoundCloud analytics and was like, okay,
Speaker 4: we have audiences here. We picked what we would feel
Speaker 4: comfortable as far as venue size, and literally when people
Speaker 4: ask we were like, okay, we're going to Atlanta. Google
Speaker 4: Atlanta theater. That's what we did. We googled the city
Speaker 4: followed by the word theater. A list came up and
Speaker 4: we started emailing and calling those places asking for availability
Speaker 4: and rental costs, and so we went through all of
Speaker 4: these cities. We picked the venues, we got the rental costs.
Speaker 4: We knew what we wanted to stay between as far
Speaker 4: as money, So I think our most expensive venue, of course,
Speaker 4: was Caroline's.
Speaker 5: New York City. That one was about.
Speaker 2: Five five thousand.
Speaker 4: Yeah, and for a matine show.
Speaker 5: The comedy clubs weren't dealing with us at all. They
Speaker 5: didn't know who we were.
Speaker 4: They didn't really We had a four four pm on
Speaker 4: a Sunday, So for you know, for the comedy clubs,
Speaker 4: they were a little bit more pricey. But our venues
Speaker 4: ranged anywhere from you know, our venue in Chicago was
Speaker 4: our least expensive. That one was, I don't know. I
Speaker 4: think we got for like one hundred and fifteen hour
Speaker 4: and it's at one hundred and thirty people. We did
Speaker 4: the numbers, we priced our tickets. We had our friends
Speaker 4: check people and we said, here's an extra phone, scan
Speaker 4: them on event bright. We put all of our tickets
Speaker 4: on e vent Bride had our friends at the door.
Speaker 4: We were like, we're not popular, we don't need security.
Speaker 4: We had no security for the first tour, and we
Speaker 4: knew we had to be out at a certain time
Speaker 4: because we weren't paying no over fees, so we runted
Speaker 4: the venues, kept one hundred percent of the door, and
Speaker 4: we covered our own hotel and transportation expenses. So for
Speaker 4: some of the cities, I was like, girl, I'm staying
Speaker 4: with you even though we had even though I'm on tour,
Speaker 4: I'm staying with my homegirls.
Speaker 2: Yeah, how many c did how many cit did you
Speaker 2: do your first one?
Speaker 5: Our first tour?
Speaker 4: We did eight cities and in about three or four
Speaker 4: of the cities we had to add an extra show
Speaker 4: because we sold.
Speaker 5: Out the first show.
Speaker 2: How much money you make on your first tour?
Speaker 4: Our first, our first tour, we made about one hundred
Speaker 4: and ten thousand profit. If you take out the venue calls,
Speaker 4: we saw almost one hundred grand.
Speaker 2: And but now you've got an agent's changed changed the
Speaker 2: game for you.
Speaker 4: Yes, we are now signed to W and Me and
Speaker 4: they are now doing our second tour. And we went
Speaker 4: from doing eight cities to seventeen cities.
Speaker 2: And how has that helped you as far as like
Speaker 2: boost up the amount of cities.
Speaker 4: It's been amazing because we don't have to we don't
Speaker 4: have to call the venues and be like, hey, so
Speaker 4: we want to do a show. Like that was the thing.
Speaker 4: We're walking into these venues. We're doing tech, we're doing sound,
Speaker 4: we're making sure the green room is cool, we're handling
Speaker 4: the guest list. They're like, y'all don't have anyone. And
Speaker 4: it was literally me and my co host with our
Speaker 4: friends that wanted to help. And so we're going into
Speaker 4: these venues as the booker, the talent, the management, the
Speaker 4: producers of everything.
Speaker 6: Now the agent takes cut.
Speaker 4: No, the agent takes care of booking the venues, and
Speaker 4: we now have a tour manager and a tour assistant
Speaker 4: that deal with the writer's production to where we can
Speaker 4: now show up and put on a.
Speaker 2: Show and they get paid.
Speaker 5: Yes, our assistant we pay salary.
Speaker 4: Our tour manager we pay salary, and the agent takes
Speaker 4: a percentage.
Speaker 6: Said writers, writers.
Speaker 4: So like the things the hospitality writer, but we asked
Speaker 4: for in our green room. So I want it to
Speaker 4: be like I want Skittles with the purple ones taking out.
Speaker 5: But I was like, no, let me stop.
Speaker 4: But I was like, oh, we talent now, Like we
Speaker 4: went to Howard Theater, which was one of our biggest
Speaker 4: venues in my name was on the room.
Speaker 5: I was like, I need all.
Speaker 4: The but no, I'm o writer. It's Tito's, which I
Speaker 4: might have to up that because it'd be going before
Speaker 4: the show starts.
Speaker 5: So I got Tito's.
Speaker 4: My co host has like red Bull like it's simple.
Speaker 4: That's our hospitality writer. And then we have our production writer.
Speaker 4: So what we need on stage, the music that we're
Speaker 4: going to play, the host, what time we want them
Speaker 4: and come out. So we still are very much in
Speaker 4: charge with the production of our show.
Speaker 2: And that's dope because that's important to us. It's so
Speaker 2: the podcast game is becoming like a real, real crazy
Speaker 2: thing where it's like, as a podcast, you can go
Speaker 2: on tour just like a musician can go on tour,
Speaker 2: and you get the same benefits, and it's like what
Speaker 2: you described for your first ship. That's like where we're
Speaker 2: at right now because we're on our tour right now
Speaker 2: where we do everything ourselves.
Speaker 4: So that's the thing that I will say a lot
Speaker 4: of people see a lot of podcasts going on tours
Speaker 4: or doing live shows and they automatically think they have
Speaker 4: to do it.
Speaker 5: I would go against that.
Speaker 4: I think a lot of people think that, you know,
Speaker 4: if they're not doing live shows, then they're not successful.
Speaker 4: And I think they need to focus on maybe reaching
Speaker 4: their audience more before just okay, we're going to do
Speaker 4: a live show. Because I do know a lot of
Speaker 4: podcasters that are like, Okay, it's time for me to
Speaker 4: do a live show, and then they get the venue,
Speaker 4: they start selling tickets and no tickets to me, what's.
Speaker 6: The number though? Like when do you know?
Speaker 2: Is what our blueprint was. We did networking events. We
Speaker 2: did free networking events in six cities in America. We
Speaker 2: did La Chicago, Houston, New York, Atlanta, anywhere else you
Speaker 2: got them. Five we did five free and no, we're
Speaker 2: not a networking event. We did five free networking events
Speaker 2: last year free, completely free come and we just made
Speaker 2: money off of merch and the bar. We split contents
Speaker 2: on the bar right. We did that for a few
Speaker 2: different reasons. A. We wanted to just get out and
Speaker 2: touch the cities we like and interact with the people.
Speaker 2: And we used it as a real time gauge to
Speaker 2: see how hot we was in those.
Speaker 4: I really liked that it's like a pop up show,
Speaker 4: our first live show again, like I was, I was
Speaker 4: telling you guys before, as an accountant, I'm looking at
Speaker 4: margins and break even and all of the things necessary
Speaker 4: and looking at what we had to put.
Speaker 5: Out and.
Speaker 4: So what we needed to sell tickets at. We did
Speaker 4: have our studio that we recorded at the time. He
Speaker 4: put up the money and then we paid him back
Speaker 4: with the ticket sales. But we literally our first show,
Speaker 4: we saw no money at all, and we did We
Speaker 4: weren't doing it for money, but we were doing it
Speaker 4: to reach our audience. So I would say that would
Speaker 4: maybe be another tip. It's to make sure you price
Speaker 4: the tickets as something where you could at least break even,
Speaker 4: and not to look at your first live show as
Speaker 4: something to make a ton of money off of. So
Speaker 4: maybe sizing your venue down with something that's not going.
Speaker 2: To cost a lot. Yeah and yeah, So it's just
Speaker 2: dope because it's all learned experience. It's it's like so
Speaker 2: for us now, like I said, we're in the stage
Speaker 2: where we're not signing to anybody and we don't have
Speaker 2: any booking ages or anything, so we're doing all this stuff.
Speaker 2: It's a lot of work. That's why we kind of
Speaker 2: like spread it out like six weeks in between shows,
Speaker 2: and we do two so we do like a live
Speaker 2: podcast and we do a workshop too, so it's like
Speaker 2: a two day event. But when we got invited, like
Speaker 2: I said, shout out eighty five South and we got
Speaker 2: invited to they were guests on lip Service, on the
Speaker 2: Lip Service Angela Yee's podcast. So we went to the
Speaker 2: show that they had in New York City. No at
Speaker 2: where was it at?
Speaker 6: Uh, Lincoln Hole?
Speaker 2: Was Lincolnhole? I think was, yeah, but it was so
Speaker 2: they were guests on lip Service. Yes, So we got
Speaker 2: there before eighty five South got there. So they they
Speaker 2: brought us to their like room, the green room, and
Speaker 2: like they had the liquor bottles and it was like
Speaker 2: a real like backstage for for former but as.
Speaker 4: A podcaster, especially if you're doing the lot like you're
Speaker 4: an artist like and so yeah, it's great.
Speaker 6: These are entertainment me being on tour, like.
Speaker 4: We're going through riders, we have day calls, we have like,
Speaker 4: we have sound checks, we have it's really crazy, like
Speaker 4: and when I'm talking to my friends who are in
Speaker 4: the music industry, they're like, you know, dang, you have
Speaker 4: like a real tour, like a real schedule, like and
Speaker 4: I'm like, yeah, it's kind of like I'm a music artist.
Speaker 2: Is kind of yeah, But I have to say it's
Speaker 2: like it's a it's earners.
Speaker 6: What's up.
Speaker 3: You ever walk into a small business and everything just works,
Speaker 3: like the checkout is fast, the seats of digital tipping
Speaker 3: is a breeze, and you're out the door before the
Speaker 3: line even builds odds are they're using Square. We love
Speaker 3: supporting businesses that run on Square because it just feels seamless.
Speaker 3: Whether it's a local coffee shop, a vendor at a
Speaker 3: pop up market, or even one of our merch partners,
Speaker 3: Square makes it easy for them to take payments, manage inventory,
Speaker 3: and run their business with confidence, all from one simple system.
Speaker 3: If you're a business owner or even just thinking about
Speaker 3: launching something soon, Square is hands down one of the
Speaker 3: best tools out there to help you start, run, and grow.
Speaker 3: It's not just about payments, it's about giving you time
Speaker 3: back so you can focus on.
Speaker 6: What matters most ready.
Speaker 3: To see how Square can transform your business, visit Square
Speaker 3: dot com, backslash, go backslash eyl to learn more. That's
Speaker 3: Square dot com, backslash, go backslash eyl. Don't wait, don't hesitate,
Speaker 3: let's square handle the back end so you can keep
Speaker 3: pushing your vision forward. This episode is brought to you
Speaker 3: by P and C Bank. A lot of people think
Speaker 3: podcasts about work are boring, and or they definitely can be,
Speaker 3: But understanding a professionals routine shows us how they achieved
Speaker 3: their success little by little, day after day. It's like
Speaker 3: banking with P and C Bank. It might seem boring
Speaker 3: the safe plan and make calculated decisions with your bank,
Speaker 3: but keeping your money boring is what helps you live
Speaker 3: or more happily fulfilled life. P and C Bank Brilliantly
Speaker 3: Boring since eighteen sixty five. Brilliantly Boring since eighteen sixty
Speaker 3: five is a service mark of the PNC Financial Service Group, Inc.
Speaker 3: P and C Bank National Association Member FDIC.
Speaker 7: Coach, the energy out there felt different. What changed for
Speaker 7: the team today?
Speaker 3: It was the new game day, scratches from the California
Speaker 3: Lottery players, everything.
Speaker 6: Those games sent the team's energy through the roof.
Speaker 7: Are you saying it was the off field play that
Speaker 7: made the difference on the field.
Speaker 6: Hey, little play makes your day, and today it made
Speaker 6: the game.
Speaker 7: That's all for now, Coach, One more question played the
Speaker 7: new Los Angeles Chargers, San Francisco forty nine Ers and
Speaker 7: Los Angeles Ram Scratchers from the Calign lottery. A little
Speaker 7: play can make your day, Peace, make responsibilit must be
Speaker 7: eighteen years or older to purchase plate or claim.
Speaker 2: It's always a progression in the business. So it's like,
Speaker 2: as you so, now you have staff that handles your
Speaker 2: touring for you, that helps it out. Now you can
Speaker 2: add more shows and it makes it, you know, easier transition.
Speaker 2: And that's something that a lot of times people don't
Speaker 2: really think about as far as like, especially like when
Speaker 2: a podcast or any type of creative it is like
Speaker 2: there's more to it than just the content.
Speaker 4: But I think and it's one of the things that
Speaker 4: we're trying to get now. I don't think people realize
Speaker 4: the importance of a team. And so for a lot
Speaker 4: of the beginning of us, it was just me and
Speaker 4: her and we did we thought we could do it all.
Speaker 4: Like like I said, we were every position imaginable, and
Speaker 4: it's there's only so far that you could take yourself
Speaker 4: before you create a team.
Speaker 5: So you guys, having someone behind the camera, that's hope.
Speaker 4: You guys now don't have to deal with the video
Speaker 4: element of something and you have him doing that us
Speaker 4: now having an engineer helps without me have to do
Speaker 4: the editing. When we're dealing with a tour, we're looking
Speaker 4: for an assistant social media person like you. It takes
Speaker 4: a team, which I think is why you have these
Speaker 4: people like Angela Yee and Brilliant Idiots and Joe Budden
Speaker 4: who has been able to go so far because they
Speaker 4: have people.
Speaker 5: That have their roles.
Speaker 2: That's the fact. Eighty five South show So they are
Speaker 2: nineteen people. Yeah, and they said they started with they
Speaker 2: was doing I think like one hundred to two hundred people.
Speaker 2: Now they do like three three thousand, three thousand people.
Speaker 2: They started out with a wood table and three microphones. Yeah,
Speaker 2: you know what I'm saying.
Speaker 4: So, I mean they get anyone, anyone looking to get
Speaker 4: into the space, if they're looking for it to be
Speaker 4: a business. This definitely is something that you can grow
Speaker 4: to be like very you know, profitable.
Speaker 2: So hosting you get paid on hosting tour.
Speaker 4: Yes, I do panels, hostings. That just goes with bookings.
Speaker 5: And I love it because it's literally like bro, I'm
Speaker 5: getting paid to talk.
Speaker 4: It's like like this is still it's a nuance that
Speaker 4: I can't even explain, Like I'm the one that had
Speaker 4: to be told to shut up in the.
Speaker 5: Classroom, like talking too much. Engagements, you know, so they're
Speaker 5: speaking engagements right now.
Speaker 4: We're trying to do after parties just again, just to
Speaker 4: be more after our live shows.
Speaker 5: Again.
Speaker 4: You have to realize that the booking of hostings and clubs,
Speaker 4: that whole scene has changed. They realize that certain people
Speaker 4: aren't bringing it out. Just because you have a million
Speaker 4: followers doesn't mean you're even going to bring a crowd
Speaker 4: so right now, because promoters don't do that as much anymore,
Speaker 4: it's us trying to.
Speaker 5: Y'all don't understand though our reach is here.
Speaker 4: So as far as club hostings, that's not really a thing,
Speaker 4: but it's more so, yeah, speaking engagements and and we're
Speaker 4: doing Mocha Fest in Jamaica, so that's a booking where
Speaker 4: it's not really talking, but we're going to be doing
Speaker 4: a live show in Jamaica.
Speaker 2: The agent handles that stuff, you know.
Speaker 5: We got booked on that by ourselves.
Speaker 2: Yeah, so you another major portion of your money comes
Speaker 2: from ads, right.
Speaker 4: Yes, And that's probably one of the hardest things for podcasters,
Speaker 4: and it's probably the one thing that they look to
Speaker 4: start to get is ads, and that's the toughest thing
Speaker 4: I think to get as as a podcaster.
Speaker 5: You don't know who to reach out to.
Speaker 4: You know, Okay, we talk about sex, Okay, Blue Choo,
Speaker 4: Adam and Eve, Like there's certain brands that we know would.
Speaker 5: Align well with us. But who do you get in
Speaker 5: touch with to say, hey.
Speaker 4: Give me money so that I can say your name.
Speaker 4: It's like it's hard to come about. So Loudspeaker plays
Speaker 4: the middle man in that they bring in majority of
Speaker 4: our ads outside of any ad agency. Is that just
Speaker 4: reach out to us personally?
Speaker 3: Prior to now Speaker, were you guys when you were
Speaker 3: doing independently, how did you get those people or.
Speaker 6: Did we did?
Speaker 4: I remember this guy hit us up and was like
Speaker 4: I got a song, and I think we charged them,
Speaker 4: like I come on for one fifty. We got other
Speaker 4: people that would send us stuff and we were doing ads,
Speaker 4: but we were doing for like fifty dollars, like just
Speaker 4: so that we can, well, this.
Speaker 5: Will cover our studio time.
Speaker 4: So you know, when we first started, we we literally
Speaker 4: were getting We thought it was anything that mattered.
Speaker 5: Oh we're making money.
Speaker 4: But then as we got further, and we saw that
Speaker 4: our audience really bought into the things that we said. Again,
Speaker 4: our relationship with our audience was most important. So we
Speaker 4: had sex toy companies that hit us up. We were like,
Speaker 4: we're not giving an ad until we tried the product.
Speaker 4: So there's been companies that have set us.
Speaker 7: Try it out.
Speaker 4: So there would be companies that would hit us up,
Speaker 4: and I was like, girl, my vibrator died the first time, Like,
Speaker 4: we're not doing that ad on the show. So I know,
Speaker 4: but seriously, so I think it's important that you're not
Speaker 4: just accepting any money that comes in because it's being
Speaker 4: thrown at you.
Speaker 6: At first, just in general, at first, we.
Speaker 4: Were like listen, Like we were talking about how much
Speaker 4: we liked our vacation in Thailand. We would get d
Speaker 4: MS because you said you're going to Thailand. I'm going,
Speaker 4: Now where did you stay? And we noticed just how
Speaker 4: much like people were following what we were saying. Yeah,
Speaker 4: we had a strong impact, and I was like, well,
Speaker 4: if we're going to have our people spend their hard
Speaker 4: earned dollars not only at our shows but in products
Speaker 4: that were endorsing, I want it to be worth endorsing.
Speaker 4: So that became important. I know, like just recently, a
Speaker 4: tobacco company hit us up. I said, are we not
Speaker 4: doing that? I don't care how much to pay us.
Speaker 4: I'm not endorsing tobacco. So it's also just really having
Speaker 4: that you know that all money isn't worth it.
Speaker 2: That's a fact. Yeah, And we told all that before
Speaker 2: in another episode, like CPM got engage that can you
Speaker 2: just talk about that?
Speaker 4: Like so, CPM, if you google it, this is how
Speaker 4: you can determine how much maybe an AD would be
Speaker 4: worth on your podcast. So twenty five dollars is the
Speaker 4: basic CPM rate. You multiply that by every thousand.
Speaker 5: Listens that you get.
Speaker 4: So if you're getting ten thousand listens multiplied by twenty
Speaker 4: five dollars per thousand, that's two hundred and fifty dollars.
Speaker 4: And you can get that per ad. And of course
Speaker 4: it's the number of ads that you approve on your
Speaker 4: shows up to you. We don't really like to go
Speaker 4: over four, and that's maybe two mid rolls and two
Speaker 4: pre rolls. Most end rolls don't really count as anything. No,
Speaker 4: nobody's buying an end roll. A lot of people don't
Speaker 4: listen to a full podcast. So those are normally thrown
Speaker 4: in for free, but you can decide how many you
Speaker 4: want to take. But again, if you're seeing ten thousand,
Speaker 4: ten thousand listens and you take on four ads, that's
Speaker 4: a thousand dollars for that one episode. And if you're
Speaker 4: someone who maybe records out of your house and doesn't
Speaker 4: have much overhead, you're seeing that as profit because now
Speaker 4: you're not putting that into your production. So for us,
Speaker 4: and sometimes you can give a discount. You can be like, okay,
Speaker 4: I know the standard is twenty five. I'll give it
Speaker 4: to you for twenty two. And so you can gauge
Speaker 4: it off that. Right now, we base it off of
Speaker 4: about seventy thousand listens, and that fluctuates. You also normally
Speaker 4: go based off of your numbers for about the six
Speaker 4: sixth week mark.
Speaker 5: So this is net six weeks.
Speaker 6: Because some people look at it like what's your first week?
Speaker 4: Right?
Speaker 7: Yeah?
Speaker 5: No, no, no, so yes so.
Speaker 4: And also you have to realize when you're getting paid
Speaker 4: for these sometimes you're not getting paid until net thirty
Speaker 4: or net sixty. So even though you're getting this money,
Speaker 4: you're not getting it up front. You're saying the ad
Speaker 4: and you're not seeing that money till down the line,
Speaker 4: so being kind of up.
Speaker 5: On when you're owed when to sound invoices.
Speaker 4: This becomes now a part of the business where you
Speaker 4: need to keep track of what your money is coming
Speaker 4: in and what's going out now.
Speaker 2: Also it's important for podcasters to understand too, is that
Speaker 2: they allot of the ad agencies they base your numbers
Speaker 2: off of previews predata like data. So it's like where
Speaker 2: we could be in January right now, and then they'll
Speaker 2: base the numbers off of October. Yeah, and it's like
Speaker 2: six thousand less listeners than what you currently have right
Speaker 2: and then by the time you get paid it's not
Speaker 2: till March. Now you got to hold so it's like
Speaker 2: you're always chasing back.
Speaker 4: But also knowing that you can include your numbers is
Speaker 4: not only from your audio, but you could be like, yo, listen,
Speaker 4: I also get another thirty thousand views on YouTube, so
Speaker 4: you're allowed to kind of combine those.
Speaker 2: You know, it's funny that you said, and I had
Speaker 2: to cut you off with a lot of because I
Speaker 2: was talking once again to one of our good friends
Speaker 2: in the podcast space, and they were saying that another
Speaker 2: ad agency that he used to use and that we
Speaker 2: kind of use. Sometimes they don't. They didn't allow that.
Speaker 2: A lot of ads don't allow YouTube. Yeah, but it
Speaker 2: doesn't changing.
Speaker 5: It's changing a little bit now.
Speaker 4: But also, if you guys want to make money for
Speaker 4: your visuals and your audio, you can just base your
Speaker 4: audio numbers, which is what we do now because our
Speaker 4: videos have been pretty inconsistent, so it's not fair to
Speaker 4: the to the you know advertiser. But there's Google ad sets,
Speaker 4: so you can still make money off of all of
Speaker 4: the ads that YouTube is putting into your videos as
Speaker 4: they still please, We're not able to be as monetized
Speaker 4: because of our content. So if you have a business,
Speaker 4: you know, podcast or something more hit friendly, which now
Speaker 4: they even added.
Speaker 6: If yeah, you have to y plus check out, but you.
Speaker 4: Can log in, get your Google ad Sense and you
Speaker 4: can monetize and get paid off of what YouTube ads are.
Speaker 2: Another podcast hacked to get paid double is that you
Speaker 2: can do an ad for audio because most most companies
Speaker 2: just want to advertise audio. So you can do the
Speaker 2: ad for audio, but then if somebody else wants to
Speaker 2: do an ad, you might not have enough ad space.
Speaker 2: You can do the ad for YouTube, and you can
Speaker 2: outside of the ads that they already give you, like
Speaker 2: you can place an AD in the episode just for YouTube.
Speaker 5: So and I wanted to say that too.
Speaker 4: So, because our podcast is not current event based, we
Speaker 4: do pre record a ton of content, so we'll go
Speaker 4: into the studio and bust out two or three episodes
Speaker 4: in one sitting, and so we may get an AD
Speaker 4: last minute and now I have to record it and
Speaker 4: we're fitting it into audio. So that's also something for
Speaker 4: people who pre record their content. Don't feel like you
Speaker 4: have to miss out on an AD. You can always
Speaker 4: record it at the audio and fit it inside, make
Speaker 4: sure you transition it right and say hey, before we
Speaker 4: get to that segment, this episode was brought to you
Speaker 4: by and you could always feed it into it organically
Speaker 4: because a lot of you know, advertisers do want an
Speaker 4: organic sounding AD. They don't want it just placed in.
Speaker 4: So you can still find ways to transition it if
Speaker 4: you're editing in a good, you know, a roundabout way,
Speaker 4: especially if you have segments the way you guys do.
Speaker 2: Yeah, and that's like I said, that's important. People don't know.
Speaker 2: So it's like if you have a business that you
Speaker 2: know you're promoting, you know, Teef straightening. You know, if
Speaker 2: you're a dentist and somebody else wants to do the
Speaker 2: exact same thing, you can't have two of the same
Speaker 2: companies advertised on audio.
Speaker 1: Right.
Speaker 2: What you could do is say, okay, it's five hundred
Speaker 2: dollars for audio for your teeth straightening company, so we
Speaker 2: don't have space, but our YouTube numbers might be half
Speaker 2: of that, so we can insert a short clip on
Speaker 2: video just on YouTube. Charge you to fifty because it's less.
Speaker 2: So now you get in seven fifty and the YouTube
Speaker 2: listeners aren't hearing audio. Audio listeners aren't watching YouTube for
Speaker 2: the most part, different audiences.
Speaker 6: Audience and beauty.
Speaker 3: The beauty of the YouTube is that literally you can
Speaker 3: place it anywhere and as many as you want. Really,
Speaker 3: it just has to be after I think ten minutes,
Speaker 3: that's when you can start placing ads, so you could
Speaker 3: just place them anywhere like, So that's what.
Speaker 4: We right, And then I mean, if you are a
Speaker 4: podcast that is going to start inserting all of these ads,
Speaker 4: that's where Patreon becomes a great platform because now you
Speaker 4: can say this is ad free content. So a lot
Speaker 4: of people don't, like, they don't want to hear it.
Speaker 4: They just don't want to hear it. And so now
Speaker 4: that becomes a selling point to where okay, well you
Speaker 4: can listen to the episode's ad.
Speaker 2: Free, and our Patreon members listen to our episodes early
Speaker 2: not only oh yeah, not only ad free, but early
Speaker 2: as well.
Speaker 5: Yeah.
Speaker 3: We ran, we ran into a comment like we have
Speaker 3: posted that we were about to put out the episode,
Speaker 3: and somebody was like, yo, I loved it, was our favorite,
Speaker 3: and we were like, yo, how do you hear it.
Speaker 6: He's like ya, I'm a Patreon I'm like, oh yeah, yeah, yeah, yeah,
Speaker 6: shout out to you.
Speaker 2: Shout outs. No, actually I made it co I'm like, yo,
Speaker 2: it didn't come out yet, and everybody started laughing in
Speaker 2: the comments section. He was like yo, he's bugging, and
Speaker 2: he's like, now I'm on patient. I'm like, I apologize.
Speaker 4: But I mean, outside of making the money, I think
Speaker 4: one of the other things that is the most important
Speaker 4: as a content creator is to literally just learn whatever
Speaker 4: you think you're gonna have to pay somebody to do,
Speaker 4: teach yourself. So, like I was saying, I got a
Speaker 4: MacBook as a gift because I said I need a
Speaker 4: MacBook because I need Premiere Pro to edit, because all
Speaker 4: the people who edit stuff have.
Speaker 5: MacBooks, so I need a MacBook.
Speaker 4: And so I taught myself how to edit audio on Audacity,
Speaker 4: Garage Band, and Premiere Pro.
Speaker 5: I created our media kit.
Speaker 4: I taught myself how to cut social media clips, how
Speaker 4: to create social media content like audiograms and videos and
Speaker 4: anything that I felt we needed as marketing material. And
Speaker 4: those are things that sometimes you have to pay if
Speaker 4: you don't know how to do it. So I literally
Speaker 4: taught myself on YouTube. I would go in and be like, okay,
Speaker 4: how do I split this track? And there's YouTube videos
Speaker 4: for literally everything. So for people who maybe have a
Speaker 4: job but don't have the money to invest in cameras
Speaker 4: or equipment or studio time or outsourcing all of these jobs,
Speaker 4: you can't teach yourself how to do it.
Speaker 5: And it's editing audio is fairly simple. It is. It's
Speaker 5: fairly simple.
Speaker 2: There you have it, ladies and gentlemen, the blueprint or
Speaker 2: how to make money on the podcast. A lot of
Speaker 2: jewelry in that segment. For sure.
Speaker 1: You just realized your business needed to hire someone yesterday.
Speaker 1: How can you find amazing candidates fast? Easy? Just use indeed,
Speaker 1: stop struggling to get your job? Posts seen on other
Speaker 1: job sites. With Indeed sponsored jobs, your post jumps to
Speaker 1: the top of the page for your relevant candidates, so
Speaker 1: you can reach the people you want faster. According to
Speaker 1: Indeed data, sponsored jobs posted directly on Indeed have forty
Speaker 1: five percent more applications than non sponsored jobs. Don't wait
Speaker 1: any longer. Speed up your hiring right now with Indeed,
Speaker 1: and listeners of this show will get a seventy five
Speaker 1: dollars sponsored job credit to get your jobs more visibility
Speaker 1: at indeed dot com slash pod Katz thirteen. Just go
Speaker 1: to indeed dot com slash pod katz thirteen right now
Speaker 1: and support our show by saying you heard about Indeed
Speaker 1: on this podcast. Terms and conditions apply. Hiring Indeed is
Speaker 1: all you need