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How you make money on the podcast and 19 00:01:02,720 --> 00:01:04,560 Speaker 2: your your guys specifically. So first I want to talk 20 00:01:04,560 --> 00:01:09,200 Speaker 2: about Patreon. Yes, Patreon is something that once again to them, 21 00:01:09,959 --> 00:01:11,919 Speaker 2: we didn't know anything about Patreon un till we started 22 00:01:11,920 --> 00:01:14,480 Speaker 2: a podcast and somebody actually put in a comment on 23 00:01:14,560 --> 00:01:17,520 Speaker 2: Instagram like you guys have a Patreon and like what, 24 00:01:18,200 --> 00:01:18,759 Speaker 2: I'm like, yo. 25 00:01:18,840 --> 00:01:21,960 Speaker 3: You know what Patreon is? Like No, I'm like, all right, 26 00:01:22,040 --> 00:01:23,600 Speaker 3: let me just type it in. Let's see what this is. 27 00:01:23,720 --> 00:01:27,240 Speaker 4: And there's actually that's the one site that there's a 28 00:01:27,319 --> 00:01:30,480 Speaker 4: ton of Google about. Like, when you start podcasting, there 29 00:01:30,640 --> 00:01:32,199 Speaker 4: is no blueprint to what we're doing. 30 00:01:32,360 --> 00:01:32,800 Speaker 5: No, there's not. 31 00:01:32,920 --> 00:01:34,640 Speaker 4: So I can give you all of the steps that 32 00:01:34,880 --> 00:01:37,440 Speaker 4: I did exactly. That doesn't mean you're going to see 33 00:01:37,520 --> 00:01:40,120 Speaker 4: the success money I made. There's just really no blueprints 34 00:01:40,120 --> 00:01:43,000 Speaker 4: of this. But Patreon there is. And again, at this point, 35 00:01:43,040 --> 00:01:45,199 Speaker 4: when we first started the podcast, we were paying for studio, 36 00:01:45,240 --> 00:01:47,600 Speaker 4: we were paying for edits, we needed fires, we need 37 00:01:47,720 --> 00:01:51,640 Speaker 4: there was expenses coming out and we were like, okay, 38 00:01:51,760 --> 00:01:53,720 Speaker 4: let's find a way to bring money in, and so 39 00:01:53,760 --> 00:01:55,000 Speaker 4: we started our Patreon account. 40 00:01:55,040 --> 00:01:57,160 Speaker 2: So all right, so you guys really doing really well 41 00:01:57,160 --> 00:01:59,520 Speaker 2: with Patreon. So can you talk about that, Like what 42 00:01:59,520 --> 00:02:01,040 Speaker 2: what's your your model for Patreon? 43 00:02:01,160 --> 00:02:03,720 Speaker 4: So for Patreon, we wanted to you have to give 44 00:02:03,720 --> 00:02:07,120 Speaker 4: them more than what they're getting. So as podcasting, I 45 00:02:07,120 --> 00:02:09,440 Speaker 4: don't think people realize like the amount of information we 46 00:02:09,480 --> 00:02:11,840 Speaker 4: give out that's for free to a lot of people, 47 00:02:12,160 --> 00:02:13,520 Speaker 4: and we started growing. 48 00:02:13,960 --> 00:02:16,960 Speaker 5: We really have supporters. I like to think. 49 00:02:16,800 --> 00:02:20,280 Speaker 4: Of our audience as there are our sisters, they are 50 00:02:20,320 --> 00:02:21,480 Speaker 4: our best friends. 51 00:02:21,320 --> 00:02:23,920 Speaker 5: We're in their head as those things. 52 00:02:23,280 --> 00:02:26,880 Speaker 4: And so being as vulnerable as we have in transparent 53 00:02:26,919 --> 00:02:30,079 Speaker 4: with our lives, people wanted to support us, but we 54 00:02:30,080 --> 00:02:31,600 Speaker 4: were just giving them content for free. 55 00:02:31,720 --> 00:02:33,919 Speaker 5: So we were like, okay, what can we give them 56 00:02:34,040 --> 00:02:36,600 Speaker 5: for a subscription? That's what Patreon is. It's a subscription. 57 00:02:36,760 --> 00:02:39,200 Speaker 4: It's a subscription platform that you could add to your 58 00:02:39,240 --> 00:02:40,640 Speaker 4: already present platform. 59 00:02:40,280 --> 00:02:43,040 Speaker 2: For creatives quick and it doesn't have to be podcasting 60 00:02:43,639 --> 00:02:46,360 Speaker 2: any videos. Anybody can have a Patreon. You can have 61 00:02:46,400 --> 00:02:50,000 Speaker 2: a Patreon any account, and how much you make of Patreon. 62 00:02:50,240 --> 00:02:52,640 Speaker 5: So currently we're seeing close to nine grand. 63 00:02:52,360 --> 00:02:53,960 Speaker 2: A month, so what do you? What do you? What 64 00:02:54,000 --> 00:02:54,320 Speaker 2: do you have? 65 00:02:54,560 --> 00:02:57,120 Speaker 4: So right now we offer a two dollars tier, a 66 00:02:57,200 --> 00:03:01,360 Speaker 4: five dollars heier, and a fifteen dollars heier And for 67 00:03:01,480 --> 00:03:05,040 Speaker 4: our fifteen dollars patrons and five dollars patrons, they get 68 00:03:05,040 --> 00:03:06,440 Speaker 4: three bonus episodes a month. 69 00:03:06,600 --> 00:03:07,040 Speaker 5: So as a. 70 00:03:07,000 --> 00:03:11,880 Speaker 4: Creator, we are creating now seven to eight episodes a month, 71 00:03:12,200 --> 00:03:15,280 Speaker 4: and then for our fifteen dollars. Tier patrons, we send 72 00:03:15,360 --> 00:03:18,359 Speaker 4: them out merch, so every four months they are able 73 00:03:18,440 --> 00:03:21,240 Speaker 4: to receive merch from us, and it can be anything 74 00:03:21,280 --> 00:03:23,760 Speaker 4: from a crew neck, a sweatshirt, a T shirt, socks, 75 00:03:23,800 --> 00:03:27,120 Speaker 4: a mug, and so every four months they're now getting 76 00:03:27,160 --> 00:03:29,000 Speaker 4: merch that you can only get as being a top 77 00:03:29,040 --> 00:03:31,200 Speaker 4: tier patron, which is dope because now that we do 78 00:03:31,280 --> 00:03:33,480 Speaker 4: live shows and they come in with the merch, we 79 00:03:33,560 --> 00:03:35,880 Speaker 4: know that they're supporters and it's just a different connection 80 00:03:35,920 --> 00:03:39,600 Speaker 4: that we have with them. But also it allows them 81 00:03:39,640 --> 00:03:42,440 Speaker 4: to have their own community boards, they talk with each other. 82 00:03:42,720 --> 00:03:45,200 Speaker 4: We give information that we only give to our patrons 83 00:03:45,200 --> 00:03:48,080 Speaker 4: that we don't put on our public platforms. And then 84 00:03:48,120 --> 00:03:50,160 Speaker 4: now that we are also on tour, it's the only 85 00:03:50,200 --> 00:03:52,640 Speaker 4: place that you can be to get access to pre 86 00:03:52,720 --> 00:03:55,640 Speaker 4: sale tickets, which was a big thing because our Patreon 87 00:03:55,720 --> 00:03:58,440 Speaker 4: community sold out our VIP tickets for our New York 88 00:03:58,440 --> 00:04:00,960 Speaker 4: show before it was even open to the public. So 89 00:04:01,520 --> 00:04:04,040 Speaker 4: people feel like, you know, they're still getting value and 90 00:04:04,400 --> 00:04:06,320 Speaker 4: being a part of that community. 91 00:04:07,040 --> 00:04:08,920 Speaker 2: And how long did it take to grow? How many 92 00:04:08,920 --> 00:04:09,560 Speaker 2: patrons do you have? 93 00:04:09,760 --> 00:04:10,880 Speaker 5: We have about fourteen hundred. 94 00:04:10,880 --> 00:04:11,880 Speaker 2: How long did it take to grow down? 95 00:04:12,720 --> 00:04:17,080 Speaker 4: We started our Patreon account December of twenty seventeen, and 96 00:04:17,160 --> 00:04:24,200 Speaker 4: I can remember shit, sorry, I think we started with 97 00:04:24,279 --> 00:04:27,960 Speaker 4: maybe getting eighty dollars a month and then that grew 98 00:04:28,200 --> 00:04:31,640 Speaker 4: to two and three hundred and it's a slow climb. 99 00:04:31,800 --> 00:04:33,600 Speaker 4: But then that's when we went from giving them one 100 00:04:33,640 --> 00:04:36,600 Speaker 4: episode to two episodes to now three episodes. So we've 101 00:04:36,640 --> 00:04:39,240 Speaker 4: grown to let them know that they're getting you know, 102 00:04:39,279 --> 00:04:40,000 Speaker 4: their money is right now. 103 00:04:40,040 --> 00:04:42,720 Speaker 3: I was crazy the first month we started Patreon, Like 104 00:04:42,760 --> 00:04:45,200 Speaker 3: I said, we had no idea, like even creating the tiers. 105 00:04:45,200 --> 00:04:46,599 Speaker 3: It was like how do we even price it? We 106 00:04:46,920 --> 00:04:48,480 Speaker 3: tried to figure out what would make sense. And then 107 00:04:48,560 --> 00:04:50,320 Speaker 3: like the first month we had like two people. 108 00:04:50,640 --> 00:04:52,000 Speaker 5: Oh, we were happy because we were like. 109 00:04:51,960 --> 00:04:54,680 Speaker 2: Going, we covered our studio. 110 00:04:54,920 --> 00:04:57,040 Speaker 4: Like now we weren't having to pay for the studio 111 00:04:57,120 --> 00:05:00,560 Speaker 4: because these five people who you know, I wanted to 112 00:05:00,560 --> 00:05:03,160 Speaker 4: support us was now it was covering our costs. 113 00:05:03,240 --> 00:05:04,719 Speaker 2: No, Patreon has a great idea, and like I said, 114 00:05:04,760 --> 00:05:07,880 Speaker 2: not just for podcasts, any creative that's looking to grow organically, 115 00:05:08,160 --> 00:05:11,360 Speaker 2: because what it allows is for your your natural supporters, 116 00:05:11,360 --> 00:05:14,720 Speaker 2: people that really really supports you to support you financially. 117 00:05:14,800 --> 00:05:16,680 Speaker 2: And it's not just charity they're getting something for it 118 00:05:16,720 --> 00:05:19,200 Speaker 2: as well. So, like what we've done with our Patreon 119 00:05:19,360 --> 00:05:22,279 Speaker 2: is that we've given like the top tier, top two tiers, 120 00:05:22,680 --> 00:05:26,320 Speaker 2: access to our online university, which caught Eyo University. They 121 00:05:26,360 --> 00:05:29,119 Speaker 2: also get access to live stream events all of our events. 122 00:05:29,160 --> 00:05:31,000 Speaker 2: They get discounts to our events, I think. 123 00:05:32,240 --> 00:05:34,279 Speaker 3: To the events and to the and to our merch 124 00:05:34,600 --> 00:05:36,760 Speaker 3: But when they go to Lesia dot com they about emerging. 125 00:05:36,760 --> 00:05:38,320 Speaker 2: They get FaceTime at the highest level. 126 00:05:38,400 --> 00:05:40,000 Speaker 6: Right, yeah, we're going to so like now, yeah, we 127 00:05:40,040 --> 00:05:41,360 Speaker 6: started to Call Girl. 128 00:05:41,760 --> 00:05:44,400 Speaker 3: We're in the process of revamping it because it's like, yeah, 129 00:05:44,440 --> 00:05:47,880 Speaker 3: we we've added so much content now that we can maybe. 130 00:05:47,760 --> 00:05:51,000 Speaker 6: Offer like another episode. So we're gonna start doing things. 131 00:05:50,800 --> 00:05:54,600 Speaker 2: Like that too, right, maybe even transcripts, transcripts epis. People 132 00:05:54,600 --> 00:05:56,520 Speaker 2: want to like they take note, they want to open above. 133 00:05:56,600 --> 00:05:58,200 Speaker 2: So I really like when you told me that you 134 00:05:58,279 --> 00:06:00,120 Speaker 2: was making nine thousand a month off for Patreon. I 135 00:06:00,120 --> 00:06:03,479 Speaker 2: really like that because it's a way to because like 136 00:06:03,480 --> 00:06:06,479 Speaker 2: you said, the podcasts are free, right, So it's like 137 00:06:06,520 --> 00:06:10,280 Speaker 2: it's hard for podcasters to provide so people don't understand 138 00:06:10,320 --> 00:06:12,400 Speaker 2: how much work it takes to take to a podcast. 139 00:06:12,440 --> 00:06:13,839 Speaker 2: Oh oh, it's a full time work. 140 00:06:13,960 --> 00:06:15,480 Speaker 6: It is a full time time and the time too, 141 00:06:15,560 --> 00:06:17,080 Speaker 6: the time too, it's like it's crazy. 142 00:06:17,160 --> 00:06:19,679 Speaker 2: Yeah, but even so and then travel. 143 00:06:19,920 --> 00:06:21,400 Speaker 5: Oh and that's what I was going to say. 144 00:06:21,480 --> 00:06:25,120 Speaker 4: So with those funds, we were able to, like I 145 00:06:25,160 --> 00:06:27,839 Speaker 4: told you, our merch for our tour, this go around 146 00:06:27,880 --> 00:06:32,440 Speaker 4: cost us damn near eight grand, Like it's expensive to 147 00:06:32,480 --> 00:06:34,880 Speaker 4: buy merch, to sell merch to go on the road. 148 00:06:35,200 --> 00:06:38,039 Speaker 4: And so our very first tour that we did. Mind 149 00:06:38,080 --> 00:06:40,120 Speaker 4: you again, just being on a network, we still own 150 00:06:40,200 --> 00:06:44,400 Speaker 4: a lot of our content and so our first tour 151 00:06:44,520 --> 00:06:45,360 Speaker 4: we had no agent. 152 00:06:45,880 --> 00:06:48,000 Speaker 5: So Patreon funded our first tour. 153 00:06:48,200 --> 00:06:51,720 Speaker 4: We spent about twenty thousand dollars getting the venues, and 154 00:06:51,760 --> 00:06:55,480 Speaker 4: this was throughout eight cities. We did thirteen shows and 155 00:06:56,200 --> 00:06:59,400 Speaker 4: we literally were like, okay, let's look at our analytics. 156 00:06:59,440 --> 00:07:00,720 Speaker 5: What city are we going to. 157 00:07:01,240 --> 00:07:04,200 Speaker 4: We looked at our SoundCloud analytics and was like, okay, 158 00:07:04,240 --> 00:07:07,560 Speaker 4: we have audiences here. We picked what we would feel 159 00:07:07,600 --> 00:07:11,920 Speaker 4: comfortable as far as venue size, and literally when people 160 00:07:12,000 --> 00:07:19,360 Speaker 4: ask we were like, okay, we're going to Atlanta. Google 161 00:07:19,560 --> 00:07:24,120 Speaker 4: Atlanta theater. That's what we did. We googled the city 162 00:07:24,440 --> 00:07:27,320 Speaker 4: followed by the word theater. A list came up and 163 00:07:27,360 --> 00:07:31,280 Speaker 4: we started emailing and calling those places asking for availability 164 00:07:31,400 --> 00:07:35,440 Speaker 4: and rental costs, and so we went through all of 165 00:07:35,480 --> 00:07:38,600 Speaker 4: these cities. We picked the venues, we got the rental costs. 166 00:07:38,680 --> 00:07:41,680 Speaker 4: We knew what we wanted to stay between as far 167 00:07:41,680 --> 00:07:44,280 Speaker 4: as money, So I think our most expensive venue, of course, 168 00:07:44,360 --> 00:07:45,640 Speaker 4: was Caroline's. 169 00:07:46,840 --> 00:07:48,760 Speaker 5: New York City. That one was about. 170 00:07:48,520 --> 00:07:49,560 Speaker 2: Five five thousand. 171 00:07:49,680 --> 00:07:52,520 Speaker 4: Yeah, and for a matine show. 172 00:07:53,000 --> 00:07:55,040 Speaker 5: The comedy clubs weren't dealing with us at all. They 173 00:07:55,040 --> 00:07:55,720 Speaker 5: didn't know who we were. 174 00:07:55,720 --> 00:07:59,320 Speaker 4: They didn't really We had a four four pm on 175 00:07:59,360 --> 00:08:04,440 Speaker 4: a Sunday, So for you know, for the comedy clubs, 176 00:08:04,480 --> 00:08:06,880 Speaker 4: they were a little bit more pricey. But our venues 177 00:08:07,000 --> 00:08:10,240 Speaker 4: ranged anywhere from you know, our venue in Chicago was 178 00:08:10,280 --> 00:08:12,920 Speaker 4: our least expensive. That one was, I don't know. I 179 00:08:12,920 --> 00:08:14,560 Speaker 4: think we got for like one hundred and fifteen hour 180 00:08:15,480 --> 00:08:17,080 Speaker 4: and it's at one hundred and thirty people. We did 181 00:08:17,120 --> 00:08:20,240 Speaker 4: the numbers, we priced our tickets. We had our friends 182 00:08:20,320 --> 00:08:23,040 Speaker 4: check people and we said, here's an extra phone, scan 183 00:08:23,160 --> 00:08:24,760 Speaker 4: them on event bright. We put all of our tickets 184 00:08:24,760 --> 00:08:26,640 Speaker 4: on e vent Bride had our friends at the door. 185 00:08:28,080 --> 00:08:30,280 Speaker 4: We were like, we're not popular, we don't need security. 186 00:08:30,280 --> 00:08:33,640 Speaker 4: We had no security for the first tour, and we 187 00:08:33,679 --> 00:08:34,920 Speaker 4: knew we had to be out at a certain time 188 00:08:34,920 --> 00:08:37,120 Speaker 4: because we weren't paying no over fees, so we runted 189 00:08:37,160 --> 00:08:39,719 Speaker 4: the venues, kept one hundred percent of the door, and 190 00:08:39,800 --> 00:08:43,800 Speaker 4: we covered our own hotel and transportation expenses. So for 191 00:08:43,880 --> 00:08:45,559 Speaker 4: some of the cities, I was like, girl, I'm staying 192 00:08:45,559 --> 00:08:47,880 Speaker 4: with you even though we had even though I'm on tour, 193 00:08:47,960 --> 00:08:49,520 Speaker 4: I'm staying with my homegirls. 194 00:08:50,440 --> 00:08:51,720 Speaker 2: Yeah, how many c did how many cit did you 195 00:08:51,720 --> 00:08:52,360 Speaker 2: do your first one? 196 00:08:52,480 --> 00:08:53,080 Speaker 5: Our first tour? 197 00:08:53,160 --> 00:08:56,880 Speaker 4: We did eight cities and in about three or four 198 00:08:56,880 --> 00:08:58,720 Speaker 4: of the cities we had to add an extra show 199 00:08:58,720 --> 00:08:59,560 Speaker 4: because we sold. 200 00:08:59,320 --> 00:08:59,959 Speaker 5: Out the first show. 201 00:09:00,000 --> 00:09:01,360 Speaker 2: How much money you make on your first tour? 202 00:09:01,440 --> 00:09:04,480 Speaker 4: Our first, our first tour, we made about one hundred 203 00:09:04,520 --> 00:09:07,600 Speaker 4: and ten thousand profit. If you take out the venue calls, 204 00:09:07,720 --> 00:09:08,920 Speaker 4: we saw almost one hundred grand. 205 00:09:09,200 --> 00:09:13,400 Speaker 2: And but now you've got an agent's changed changed the 206 00:09:13,400 --> 00:09:13,920 Speaker 2: game for you. 207 00:09:14,080 --> 00:09:17,760 Speaker 4: Yes, we are now signed to W and Me and 208 00:09:17,800 --> 00:09:21,240 Speaker 4: they are now doing our second tour. And we went 209 00:09:21,320 --> 00:09:23,920 Speaker 4: from doing eight cities to seventeen cities. 210 00:09:24,000 --> 00:09:25,640 Speaker 2: And how has that helped you as far as like 211 00:09:25,679 --> 00:09:27,280 Speaker 2: boost up the amount of cities. 212 00:09:27,559 --> 00:09:30,440 Speaker 4: It's been amazing because we don't have to we don't 213 00:09:30,440 --> 00:09:33,280 Speaker 4: have to call the venues and be like, hey, so 214 00:09:33,840 --> 00:09:35,800 Speaker 4: we want to do a show. Like that was the thing. 215 00:09:35,840 --> 00:09:39,640 Speaker 4: We're walking into these venues. We're doing tech, we're doing sound, 216 00:09:40,080 --> 00:09:42,800 Speaker 4: we're making sure the green room is cool, we're handling 217 00:09:42,840 --> 00:09:44,840 Speaker 4: the guest list. They're like, y'all don't have anyone. And 218 00:09:44,880 --> 00:09:46,960 Speaker 4: it was literally me and my co host with our 219 00:09:47,000 --> 00:09:49,800 Speaker 4: friends that wanted to help. And so we're going into 220 00:09:49,840 --> 00:09:54,800 Speaker 4: these venues as the booker, the talent, the management, the 221 00:09:54,880 --> 00:09:56,760 Speaker 4: producers of everything. 222 00:09:57,160 --> 00:09:58,120 Speaker 6: Now the agent takes cut. 223 00:09:58,960 --> 00:10:01,040 Speaker 4: No, the agent takes care of booking the venues, and 224 00:10:01,120 --> 00:10:03,160 Speaker 4: we now have a tour manager and a tour assistant 225 00:10:03,559 --> 00:10:06,319 Speaker 4: that deal with the writer's production to where we can 226 00:10:06,360 --> 00:10:07,520 Speaker 4: now show up and put on a. 227 00:10:07,520 --> 00:10:08,959 Speaker 2: Show and they get paid. 228 00:10:09,160 --> 00:10:12,360 Speaker 5: Yes, our assistant we pay salary. 229 00:10:12,400 --> 00:10:15,200 Speaker 4: Our tour manager we pay salary, and the agent takes 230 00:10:15,200 --> 00:10:15,679 Speaker 4: a percentage. 231 00:10:15,720 --> 00:10:17,480 Speaker 6: Said writers, writers. 232 00:10:17,880 --> 00:10:22,640 Speaker 4: So like the things the hospitality writer, but we asked 233 00:10:22,720 --> 00:10:24,960 Speaker 4: for in our green room. So I want it to 234 00:10:24,960 --> 00:10:28,880 Speaker 4: be like I want Skittles with the purple ones taking out. 235 00:10:29,600 --> 00:10:30,840 Speaker 5: But I was like, no, let me stop. 236 00:10:30,880 --> 00:10:32,880 Speaker 4: But I was like, oh, we talent now, Like we 237 00:10:32,920 --> 00:10:35,040 Speaker 4: went to Howard Theater, which was one of our biggest 238 00:10:35,080 --> 00:10:36,319 Speaker 4: venues in my name was on the room. 239 00:10:36,400 --> 00:10:37,280 Speaker 5: I was like, I need all. 240 00:10:37,200 --> 00:10:41,319 Speaker 4: The but no, I'm o writer. It's Tito's, which I 241 00:10:41,360 --> 00:10:42,760 Speaker 4: might have to up that because it'd be going before 242 00:10:42,800 --> 00:10:43,400 Speaker 4: the show starts. 243 00:10:44,240 --> 00:10:45,400 Speaker 5: So I got Tito's. 244 00:10:45,679 --> 00:10:47,720 Speaker 4: My co host has like red Bull like it's simple. 245 00:10:48,040 --> 00:10:50,440 Speaker 4: That's our hospitality writer. And then we have our production writer. 246 00:10:50,840 --> 00:10:53,439 Speaker 4: So what we need on stage, the music that we're 247 00:10:53,480 --> 00:10:55,920 Speaker 4: going to play, the host, what time we want them 248 00:10:55,960 --> 00:10:57,920 Speaker 4: and come out. So we still are very much in 249 00:10:58,000 --> 00:10:59,960 Speaker 4: charge with the production of our show. 250 00:10:59,840 --> 00:11:03,400 Speaker 2: And that's dope because that's important to us. It's so 251 00:11:03,520 --> 00:11:07,400 Speaker 2: the podcast game is becoming like a real, real crazy 252 00:11:07,440 --> 00:11:09,040 Speaker 2: thing where it's like, as a podcast, you can go 253 00:11:09,120 --> 00:11:12,160 Speaker 2: on tour just like a musician can go on tour, 254 00:11:12,400 --> 00:11:14,640 Speaker 2: and you get the same benefits, and it's like what 255 00:11:14,720 --> 00:11:16,520 Speaker 2: you described for your first ship. That's like where we're 256 00:11:16,559 --> 00:11:18,960 Speaker 2: at right now because we're on our tour right now 257 00:11:19,000 --> 00:11:20,400 Speaker 2: where we do everything ourselves. 258 00:11:20,720 --> 00:11:22,760 Speaker 4: So that's the thing that I will say a lot 259 00:11:22,800 --> 00:11:25,280 Speaker 4: of people see a lot of podcasts going on tours 260 00:11:25,360 --> 00:11:28,080 Speaker 4: or doing live shows and they automatically think they have 261 00:11:28,160 --> 00:11:28,600 Speaker 4: to do it. 262 00:11:29,040 --> 00:11:31,160 Speaker 5: I would go against that. 263 00:11:32,120 --> 00:11:33,880 Speaker 4: I think a lot of people think that, you know, 264 00:11:33,880 --> 00:11:36,040 Speaker 4: if they're not doing live shows, then they're not successful. 265 00:11:36,240 --> 00:11:38,320 Speaker 4: And I think they need to focus on maybe reaching 266 00:11:38,800 --> 00:11:41,559 Speaker 4: their audience more before just okay, we're going to do 267 00:11:41,600 --> 00:11:43,160 Speaker 4: a live show. Because I do know a lot of 268 00:11:43,200 --> 00:11:45,000 Speaker 4: podcasters that are like, Okay, it's time for me to 269 00:11:45,040 --> 00:11:47,280 Speaker 4: do a live show, and then they get the venue, 270 00:11:47,480 --> 00:11:49,640 Speaker 4: they start selling tickets and no tickets to me, what's. 271 00:11:49,480 --> 00:11:50,640 Speaker 6: The number though? Like when do you know? 272 00:11:50,760 --> 00:11:53,440 Speaker 2: Is what our blueprint was. We did networking events. We 273 00:11:53,440 --> 00:11:56,080 Speaker 2: did free networking events in six cities in America. We 274 00:11:56,120 --> 00:12:03,880 Speaker 2: did La Chicago, Houston, New York, Atlanta, anywhere else you 275 00:12:03,920 --> 00:12:06,880 Speaker 2: got them. Five we did five free and no, we're 276 00:12:06,920 --> 00:12:10,040 Speaker 2: not a networking event. We did five free networking events 277 00:12:10,160 --> 00:12:14,800 Speaker 2: last year free, completely free come and we just made 278 00:12:14,840 --> 00:12:17,600 Speaker 2: money off of merch and the bar. We split contents 279 00:12:17,600 --> 00:12:19,520 Speaker 2: on the bar right. We did that for a few 280 00:12:19,520 --> 00:12:21,680 Speaker 2: different reasons. A. We wanted to just get out and 281 00:12:21,720 --> 00:12:24,360 Speaker 2: touch the cities we like and interact with the people. 282 00:12:24,480 --> 00:12:27,320 Speaker 2: And we used it as a real time gauge to 283 00:12:27,360 --> 00:12:29,360 Speaker 2: see how hot we was in those. 284 00:12:30,000 --> 00:12:32,320 Speaker 4: I really liked that it's like a pop up show, 285 00:12:32,520 --> 00:12:35,280 Speaker 4: our first live show again, like I was, I was 286 00:12:35,320 --> 00:12:38,400 Speaker 4: telling you guys before, as an accountant, I'm looking at 287 00:12:38,440 --> 00:12:41,480 Speaker 4: margins and break even and all of the things necessary 288 00:12:41,720 --> 00:12:43,840 Speaker 4: and looking at what we had to put. 289 00:12:43,679 --> 00:12:45,199 Speaker 5: Out and. 290 00:12:46,440 --> 00:12:49,400 Speaker 4: So what we needed to sell tickets at. We did 291 00:12:49,440 --> 00:12:53,160 Speaker 4: have our studio that we recorded at the time. He 292 00:12:53,480 --> 00:12:55,640 Speaker 4: put up the money and then we paid him back 293 00:12:55,679 --> 00:12:57,840 Speaker 4: with the ticket sales. But we literally our first show, 294 00:12:57,880 --> 00:13:00,840 Speaker 4: we saw no money at all, and we did We 295 00:13:00,840 --> 00:13:02,679 Speaker 4: weren't doing it for money, but we were doing it 296 00:13:02,720 --> 00:13:04,760 Speaker 4: to reach our audience. So I would say that would 297 00:13:04,760 --> 00:13:07,200 Speaker 4: maybe be another tip. It's to make sure you price 298 00:13:07,280 --> 00:13:09,640 Speaker 4: the tickets as something where you could at least break even, 299 00:13:10,000 --> 00:13:11,960 Speaker 4: and not to look at your first live show as 300 00:13:12,000 --> 00:13:14,640 Speaker 4: something to make a ton of money off of. So 301 00:13:14,679 --> 00:13:18,080 Speaker 4: maybe sizing your venue down with something that's not going. 302 00:13:18,000 --> 00:13:20,520 Speaker 2: To cost a lot. Yeah and yeah, So it's just 303 00:13:20,640 --> 00:13:23,400 Speaker 2: dope because it's all learned experience. It's it's like so 304 00:13:23,440 --> 00:13:25,120 Speaker 2: for us now, like I said, we're in the stage 305 00:13:25,120 --> 00:13:27,400 Speaker 2: where we're not signing to anybody and we don't have 306 00:13:27,400 --> 00:13:29,320 Speaker 2: any booking ages or anything, so we're doing all this stuff. 307 00:13:29,360 --> 00:13:31,080 Speaker 2: It's a lot of work. That's why we kind of 308 00:13:31,120 --> 00:13:33,800 Speaker 2: like spread it out like six weeks in between shows, 309 00:13:34,040 --> 00:13:35,880 Speaker 2: and we do two so we do like a live 310 00:13:35,880 --> 00:13:38,360 Speaker 2: podcast and we do a workshop too, so it's like 311 00:13:38,400 --> 00:13:42,599 Speaker 2: a two day event. But when we got invited, like 312 00:13:42,640 --> 00:13:44,760 Speaker 2: I said, shout out eighty five South and we got 313 00:13:44,760 --> 00:13:48,079 Speaker 2: invited to they were guests on lip Service, on the 314 00:13:48,120 --> 00:13:52,200 Speaker 2: Lip Service Angela Yee's podcast. So we went to the 315 00:13:52,240 --> 00:13:55,120 Speaker 2: show that they had in New York City. No at 316 00:13:55,440 --> 00:13:56,559 Speaker 2: where was it at? 317 00:13:56,679 --> 00:13:58,640 Speaker 6: Uh, Lincoln Hole? 318 00:13:58,840 --> 00:14:02,000 Speaker 2: Was Lincolnhole? I think was, yeah, but it was so 319 00:14:02,080 --> 00:14:04,640 Speaker 2: they were guests on lip Service. Yes, So we got 320 00:14:04,679 --> 00:14:07,360 Speaker 2: there before eighty five South got there. So they they 321 00:14:07,360 --> 00:14:10,720 Speaker 2: brought us to their like room, the green room, and 322 00:14:10,760 --> 00:14:12,360 Speaker 2: like they had the liquor bottles and it was like 323 00:14:12,400 --> 00:14:17,439 Speaker 2: a real like backstage for for former but as. 324 00:14:17,280 --> 00:14:19,640 Speaker 4: A podcaster, especially if you're doing the lot like you're 325 00:14:19,680 --> 00:14:22,080 Speaker 4: an artist like and so yeah, it's great. 326 00:14:22,160 --> 00:14:24,440 Speaker 6: These are entertainment me being on tour, like. 327 00:14:24,400 --> 00:14:27,560 Speaker 4: We're going through riders, we have day calls, we have like, 328 00:14:27,600 --> 00:14:30,280 Speaker 4: we have sound checks, we have it's really crazy, like 329 00:14:30,320 --> 00:14:32,520 Speaker 4: and when I'm talking to my friends who are in 330 00:14:32,560 --> 00:14:36,960 Speaker 4: the music industry, they're like, you know, dang, you have 331 00:14:37,080 --> 00:14:39,320 Speaker 4: like a real tour, like a real schedule, like and 332 00:14:39,360 --> 00:14:42,000 Speaker 4: I'm like, yeah, it's kind of like I'm a music artist. 333 00:14:41,760 --> 00:14:43,760 Speaker 2: Is kind of yeah, But I have to say it's 334 00:14:43,760 --> 00:14:45,840 Speaker 2: like it's a it's earners. 335 00:14:45,840 --> 00:14:46,200 Speaker 6: What's up. 336 00:14:46,280 --> 00:14:49,479 Speaker 3: You ever walk into a small business and everything just works, 337 00:14:49,720 --> 00:14:53,040 Speaker 3: like the checkout is fast, the seats of digital tipping 338 00:14:53,280 --> 00:14:55,720 Speaker 3: is a breeze, and you're out the door before the 339 00:14:55,720 --> 00:15:00,120 Speaker 3: line even builds odds are they're using Square. We love 340 00:15:00,240 --> 00:15:03,320 Speaker 3: supporting businesses that run on Square because it just feels seamless. 341 00:15:03,480 --> 00:15:06,000 Speaker 3: Whether it's a local coffee shop, a vendor at a 342 00:15:06,040 --> 00:15:08,920 Speaker 3: pop up market, or even one of our merch partners, 343 00:15:09,160 --> 00:15:12,960 Speaker 3: Square makes it easy for them to take payments, manage inventory, 344 00:15:13,040 --> 00:15:16,920 Speaker 3: and run their business with confidence, all from one simple system. 345 00:15:17,400 --> 00:15:20,000 Speaker 3: If you're a business owner or even just thinking about 346 00:15:20,080 --> 00:15:23,160 Speaker 3: launching something soon, Square is hands down one of the 347 00:15:23,200 --> 00:15:26,640 Speaker 3: best tools out there to help you start, run, and grow. 348 00:15:26,920 --> 00:15:29,920 Speaker 3: It's not just about payments, it's about giving you time 349 00:15:30,000 --> 00:15:31,600 Speaker 3: back so you can focus on. 350 00:15:31,520 --> 00:15:32,960 Speaker 6: What matters most ready. 351 00:15:33,000 --> 00:15:36,360 Speaker 3: To see how Square can transform your business, visit Square 352 00:15:36,440 --> 00:15:41,120 Speaker 3: dot com, backslash, go backslash eyl to learn more. That's 353 00:15:41,160 --> 00:15:46,600 Speaker 3: Square dot com, backslash, go backslash eyl. Don't wait, don't hesitate, 354 00:15:46,720 --> 00:15:49,120 Speaker 3: let's square handle the back end so you can keep 355 00:15:49,120 --> 00:15:55,240 Speaker 3: pushing your vision forward. This episode is brought to you 356 00:15:55,280 --> 00:15:57,520 Speaker 3: by P and C Bank. A lot of people think 357 00:15:57,600 --> 00:16:01,480 Speaker 3: podcasts about work are boring, and or they definitely can be, 358 00:16:01,960 --> 00:16:05,240 Speaker 3: But understanding a professionals routine shows us how they achieved 359 00:16:05,280 --> 00:16:09,520 Speaker 3: their success little by little, day after day. It's like 360 00:16:09,560 --> 00:16:12,360 Speaker 3: banking with P and C Bank. It might seem boring 361 00:16:12,400 --> 00:16:15,200 Speaker 3: the safe plan and make calculated decisions with your bank, 362 00:16:15,680 --> 00:16:18,160 Speaker 3: but keeping your money boring is what helps you live 363 00:16:18,280 --> 00:16:22,280 Speaker 3: or more happily fulfilled life. P and C Bank Brilliantly 364 00:16:22,360 --> 00:16:26,920 Speaker 3: Boring since eighteen sixty five. Brilliantly Boring since eighteen sixty 365 00:16:26,960 --> 00:16:30,240 Speaker 3: five is a service mark of the PNC Financial Service Group, Inc. 366 00:16:30,680 --> 00:16:34,080 Speaker 3: P and C Bank National Association Member FDIC. 367 00:16:36,240 --> 00:16:39,000 Speaker 7: Coach, the energy out there felt different. What changed for 368 00:16:39,040 --> 00:16:39,640 Speaker 7: the team today? 369 00:16:39,760 --> 00:16:41,920 Speaker 3: It was the new game day, scratches from the California 370 00:16:41,960 --> 00:16:43,400 Speaker 3: Lottery players, everything. 371 00:16:43,720 --> 00:16:45,680 Speaker 6: Those games sent the team's energy through the roof. 372 00:16:45,760 --> 00:16:47,720 Speaker 7: Are you saying it was the off field play that 373 00:16:47,800 --> 00:16:48,920 Speaker 7: made the difference on the field. 374 00:16:49,000 --> 00:16:51,760 Speaker 6: Hey, little play makes your day, and today it made 375 00:16:51,760 --> 00:16:52,160 Speaker 6: the game. 376 00:16:52,640 --> 00:16:55,200 Speaker 7: That's all for now, Coach, One more question played the 377 00:16:55,240 --> 00:16:58,000 Speaker 7: new Los Angeles Chargers, San Francisco forty nine Ers and 378 00:16:58,040 --> 00:17:01,280 Speaker 7: Los Angeles Ram Scratchers from the Calign lottery. A little 379 00:17:01,320 --> 00:17:04,320 Speaker 7: play can make your day, Peace, make responsibilit must be 380 00:17:04,320 --> 00:17:05,880 Speaker 7: eighteen years or older to purchase plate or claim. 381 00:17:05,920 --> 00:17:08,119 Speaker 2: It's always a progression in the business. So it's like, 382 00:17:09,320 --> 00:17:13,000 Speaker 2: as you so, now you have staff that handles your 383 00:17:13,080 --> 00:17:15,239 Speaker 2: touring for you, that helps it out. Now you can 384 00:17:15,280 --> 00:17:19,520 Speaker 2: add more shows and it makes it, you know, easier transition. 385 00:17:19,760 --> 00:17:21,720 Speaker 2: And that's something that a lot of times people don't 386 00:17:21,760 --> 00:17:23,600 Speaker 2: really think about as far as like, especially like when 387 00:17:23,640 --> 00:17:26,359 Speaker 2: a podcast or any type of creative it is like 388 00:17:26,400 --> 00:17:28,200 Speaker 2: there's more to it than just the content. 389 00:17:28,440 --> 00:17:30,800 Speaker 4: But I think and it's one of the things that 390 00:17:30,880 --> 00:17:33,960 Speaker 4: we're trying to get now. I don't think people realize 391 00:17:33,960 --> 00:17:38,560 Speaker 4: the importance of a team. And so for a lot 392 00:17:38,600 --> 00:17:40,240 Speaker 4: of the beginning of us, it was just me and 393 00:17:40,280 --> 00:17:42,920 Speaker 4: her and we did we thought we could do it all. 394 00:17:43,080 --> 00:17:46,240 Speaker 4: Like like I said, we were every position imaginable, and 395 00:17:46,680 --> 00:17:49,359 Speaker 4: it's there's only so far that you could take yourself 396 00:17:49,359 --> 00:17:50,399 Speaker 4: before you create a team. 397 00:17:50,520 --> 00:17:53,280 Speaker 5: So you guys, having someone behind the camera, that's hope. 398 00:17:53,280 --> 00:17:55,440 Speaker 4: You guys now don't have to deal with the video 399 00:17:55,440 --> 00:17:57,640 Speaker 4: element of something and you have him doing that us 400 00:17:57,680 --> 00:18:00,359 Speaker 4: now having an engineer helps without me have to do 401 00:18:00,520 --> 00:18:03,760 Speaker 4: the editing. When we're dealing with a tour, we're looking 402 00:18:03,760 --> 00:18:06,440 Speaker 4: for an assistant social media person like you. It takes 403 00:18:06,440 --> 00:18:09,200 Speaker 4: a team, which I think is why you have these 404 00:18:09,200 --> 00:18:13,399 Speaker 4: people like Angela Yee and Brilliant Idiots and Joe Budden 405 00:18:13,600 --> 00:18:16,000 Speaker 4: who has been able to go so far because they 406 00:18:16,040 --> 00:18:17,000 Speaker 4: have people. 407 00:18:17,040 --> 00:18:17,840 Speaker 5: That have their roles. 408 00:18:18,280 --> 00:18:19,840 Speaker 2: That's the fact. Eighty five South show So they are 409 00:18:19,880 --> 00:18:23,679 Speaker 2: nineteen people. Yeah, and they said they started with they 410 00:18:23,800 --> 00:18:26,119 Speaker 2: was doing I think like one hundred to two hundred people. 411 00:18:26,359 --> 00:18:28,760 Speaker 2: Now they do like three three thousand, three thousand people. 412 00:18:28,760 --> 00:18:31,440 Speaker 2: They started out with a wood table and three microphones. Yeah, 413 00:18:31,520 --> 00:18:32,080 Speaker 2: you know what I'm saying. 414 00:18:32,080 --> 00:18:34,520 Speaker 4: So, I mean they get anyone, anyone looking to get 415 00:18:34,520 --> 00:18:37,000 Speaker 4: into the space, if they're looking for it to be 416 00:18:37,040 --> 00:18:40,480 Speaker 4: a business. This definitely is something that you can grow 417 00:18:40,960 --> 00:18:43,760 Speaker 4: to be like very you know, profitable. 418 00:18:43,840 --> 00:18:45,600 Speaker 2: So hosting you get paid on hosting tour. 419 00:18:45,680 --> 00:18:48,680 Speaker 4: Yes, I do panels, hostings. That just goes with bookings. 420 00:18:48,720 --> 00:18:51,080 Speaker 5: And I love it because it's literally like bro, I'm 421 00:18:51,080 --> 00:18:51,880 Speaker 5: getting paid to talk. 422 00:18:52,680 --> 00:18:56,000 Speaker 4: It's like like this is still it's a nuance that 423 00:18:56,040 --> 00:18:58,960 Speaker 4: I can't even explain, Like I'm the one that had 424 00:18:59,000 --> 00:19:01,040 Speaker 4: to be told to shut up in the. 425 00:19:00,960 --> 00:19:03,880 Speaker 5: Classroom, like talking too much. Engagements, you know, so they're 426 00:19:03,920 --> 00:19:06,359 Speaker 5: speaking engagements right now. 427 00:19:06,359 --> 00:19:08,520 Speaker 4: We're trying to do after parties just again, just to 428 00:19:08,560 --> 00:19:11,119 Speaker 4: be more after our live shows. 429 00:19:13,000 --> 00:19:13,240 Speaker 5: Again. 430 00:19:13,280 --> 00:19:17,200 Speaker 4: You have to realize that the booking of hostings and clubs, 431 00:19:17,320 --> 00:19:20,680 Speaker 4: that whole scene has changed. They realize that certain people 432 00:19:20,680 --> 00:19:22,320 Speaker 4: aren't bringing it out. Just because you have a million 433 00:19:22,320 --> 00:19:24,439 Speaker 4: followers doesn't mean you're even going to bring a crowd 434 00:19:25,000 --> 00:19:27,840 Speaker 4: so right now, because promoters don't do that as much anymore, 435 00:19:28,000 --> 00:19:28,960 Speaker 4: it's us trying to. 436 00:19:29,080 --> 00:19:31,200 Speaker 5: Y'all don't understand though our reach is here. 437 00:19:31,800 --> 00:19:34,040 Speaker 4: So as far as club hostings, that's not really a thing, 438 00:19:35,440 --> 00:19:39,200 Speaker 4: but it's more so, yeah, speaking engagements and and we're 439 00:19:39,200 --> 00:19:42,040 Speaker 4: doing Mocha Fest in Jamaica, so that's a booking where 440 00:19:42,040 --> 00:19:43,439 Speaker 4: it's not really talking, but we're going to be doing 441 00:19:43,480 --> 00:19:44,399 Speaker 4: a live show in Jamaica. 442 00:19:44,560 --> 00:19:46,439 Speaker 2: The agent handles that stuff, you know. 443 00:19:46,520 --> 00:19:48,280 Speaker 5: We got booked on that by ourselves. 444 00:19:48,920 --> 00:19:53,120 Speaker 2: Yeah, so you another major portion of your money comes 445 00:19:53,119 --> 00:19:54,200 Speaker 2: from ads, right. 446 00:19:54,080 --> 00:20:00,920 Speaker 4: Yes, And that's probably one of the hardest things for podcasters, 447 00:20:01,280 --> 00:20:03,040 Speaker 4: and it's probably the one thing that they look to 448 00:20:03,040 --> 00:20:07,480 Speaker 4: start to get is ads, and that's the toughest thing 449 00:20:07,600 --> 00:20:11,120 Speaker 4: I think to get as as a podcaster. 450 00:20:11,400 --> 00:20:12,480 Speaker 5: You don't know who to reach out to. 451 00:20:12,880 --> 00:20:17,000 Speaker 4: You know, Okay, we talk about sex, Okay, Blue Choo, 452 00:20:17,000 --> 00:20:19,560 Speaker 4: Adam and Eve, Like there's certain brands that we know would. 453 00:20:19,359 --> 00:20:21,679 Speaker 5: Align well with us. But who do you get in 454 00:20:21,720 --> 00:20:23,200 Speaker 5: touch with to say, hey. 455 00:20:23,080 --> 00:20:25,200 Speaker 4: Give me money so that I can say your name. 456 00:20:25,520 --> 00:20:28,720 Speaker 4: It's like it's hard to come about. So Loudspeaker plays 457 00:20:28,720 --> 00:20:30,760 Speaker 4: the middle man in that they bring in majority of 458 00:20:30,760 --> 00:20:33,399 Speaker 4: our ads outside of any ad agency. Is that just 459 00:20:33,440 --> 00:20:34,640 Speaker 4: reach out to us personally? 460 00:20:34,960 --> 00:20:36,800 Speaker 3: Prior to now Speaker, were you guys when you were 461 00:20:36,800 --> 00:20:39,080 Speaker 3: doing independently, how did you get those people or. 462 00:20:39,040 --> 00:20:40,240 Speaker 6: Did we did? 463 00:20:40,359 --> 00:20:42,560 Speaker 4: I remember this guy hit us up and was like 464 00:20:42,600 --> 00:20:45,120 Speaker 4: I got a song, and I think we charged them, 465 00:20:45,119 --> 00:20:48,400 Speaker 4: like I come on for one fifty. We got other 466 00:20:48,440 --> 00:20:50,960 Speaker 4: people that would send us stuff and we were doing ads, 467 00:20:51,000 --> 00:20:53,000 Speaker 4: but we were doing for like fifty dollars, like just 468 00:20:53,119 --> 00:20:54,600 Speaker 4: so that we can, well, this. 469 00:20:54,520 --> 00:20:55,920 Speaker 5: Will cover our studio time. 470 00:20:56,080 --> 00:20:58,919 Speaker 4: So you know, when we first started, we we literally 471 00:20:58,960 --> 00:21:02,040 Speaker 4: were getting We thought it was anything that mattered. 472 00:21:02,080 --> 00:21:03,160 Speaker 5: Oh we're making money. 473 00:21:04,560 --> 00:21:06,960 Speaker 4: But then as we got further, and we saw that 474 00:21:07,000 --> 00:21:10,400 Speaker 4: our audience really bought into the things that we said. Again, 475 00:21:10,440 --> 00:21:12,879 Speaker 4: our relationship with our audience was most important. So we 476 00:21:12,920 --> 00:21:15,320 Speaker 4: had sex toy companies that hit us up. We were like, 477 00:21:15,400 --> 00:21:17,960 Speaker 4: we're not giving an ad until we tried the product. 478 00:21:18,119 --> 00:21:20,080 Speaker 4: So there's been companies that have set us. 479 00:21:22,920 --> 00:21:23,440 Speaker 7: Try it out. 480 00:21:24,320 --> 00:21:25,960 Speaker 4: So there would be companies that would hit us up, 481 00:21:25,960 --> 00:21:29,200 Speaker 4: and I was like, girl, my vibrator died the first time, Like, 482 00:21:29,320 --> 00:21:34,200 Speaker 4: we're not doing that ad on the show. So I know, 483 00:21:34,359 --> 00:21:39,760 Speaker 4: but seriously, so I think it's important that you're not 484 00:21:39,880 --> 00:21:42,160 Speaker 4: just accepting any money that comes in because it's being 485 00:21:42,160 --> 00:21:42,679 Speaker 4: thrown at you. 486 00:21:42,880 --> 00:21:45,240 Speaker 6: At first, just in general, at first, we. 487 00:21:45,080 --> 00:21:48,120 Speaker 4: Were like listen, Like we were talking about how much 488 00:21:48,160 --> 00:21:52,320 Speaker 4: we liked our vacation in Thailand. We would get d 489 00:21:52,520 --> 00:21:55,040 Speaker 4: MS because you said you're going to Thailand. I'm going, 490 00:21:55,080 --> 00:21:57,320 Speaker 4: Now where did you stay? And we noticed just how 491 00:21:57,359 --> 00:22:00,320 Speaker 4: much like people were following what we were saying. Yeah, 492 00:22:00,320 --> 00:22:02,240 Speaker 4: we had a strong impact, and I was like, well, 493 00:22:02,280 --> 00:22:04,200 Speaker 4: if we're going to have our people spend their hard 494 00:22:04,240 --> 00:22:06,920 Speaker 4: earned dollars not only at our shows but in products 495 00:22:06,960 --> 00:22:10,800 Speaker 4: that were endorsing, I want it to be worth endorsing. 496 00:22:11,400 --> 00:22:14,679 Speaker 4: So that became important. I know, like just recently, a 497 00:22:14,720 --> 00:22:16,639 Speaker 4: tobacco company hit us up. I said, are we not 498 00:22:16,640 --> 00:22:18,360 Speaker 4: doing that? I don't care how much to pay us. 499 00:22:18,880 --> 00:22:23,120 Speaker 4: I'm not endorsing tobacco. So it's also just really having 500 00:22:23,359 --> 00:22:25,359 Speaker 4: that you know that all money isn't worth it. 501 00:22:25,840 --> 00:22:28,240 Speaker 2: That's a fact. Yeah, And we told all that before 502 00:22:28,240 --> 00:22:31,240 Speaker 2: in another episode, like CPM got engage that can you 503 00:22:31,280 --> 00:22:31,840 Speaker 2: just talk about that? 504 00:22:31,840 --> 00:22:34,240 Speaker 4: Like so, CPM, if you google it, this is how 505 00:22:34,320 --> 00:22:36,720 Speaker 4: you can determine how much maybe an AD would be 506 00:22:36,760 --> 00:22:40,199 Speaker 4: worth on your podcast. So twenty five dollars is the 507 00:22:40,200 --> 00:22:47,600 Speaker 4: basic CPM rate. You multiply that by every thousand. 508 00:22:47,240 --> 00:22:48,200 Speaker 5: Listens that you get. 509 00:22:48,640 --> 00:22:54,240 Speaker 4: So if you're getting ten thousand listens multiplied by twenty 510 00:22:54,280 --> 00:22:57,320 Speaker 4: five dollars per thousand, that's two hundred and fifty dollars. 511 00:22:57,960 --> 00:22:59,959 Speaker 4: And you can get that per ad. And of course 512 00:23:00,119 --> 00:23:02,320 Speaker 4: it's the number of ads that you approve on your 513 00:23:02,320 --> 00:23:05,199 Speaker 4: shows up to you. We don't really like to go 514 00:23:05,240 --> 00:23:08,280 Speaker 4: over four, and that's maybe two mid rolls and two 515 00:23:08,320 --> 00:23:12,800 Speaker 4: pre rolls. Most end rolls don't really count as anything. No, 516 00:23:12,800 --> 00:23:15,240 Speaker 4: nobody's buying an end roll. A lot of people don't 517 00:23:15,240 --> 00:23:18,400 Speaker 4: listen to a full podcast. So those are normally thrown 518 00:23:18,400 --> 00:23:21,840 Speaker 4: in for free, but you can decide how many you 519 00:23:21,840 --> 00:23:23,840 Speaker 4: want to take. But again, if you're seeing ten thousand, 520 00:23:24,560 --> 00:23:27,680 Speaker 4: ten thousand listens and you take on four ads, that's 521 00:23:27,720 --> 00:23:29,879 Speaker 4: a thousand dollars for that one episode. And if you're 522 00:23:29,920 --> 00:23:32,160 Speaker 4: someone who maybe records out of your house and doesn't 523 00:23:32,200 --> 00:23:35,040 Speaker 4: have much overhead, you're seeing that as profit because now 524 00:23:35,040 --> 00:23:38,879 Speaker 4: you're not putting that into your production. So for us, 525 00:23:39,160 --> 00:23:41,600 Speaker 4: and sometimes you can give a discount. You can be like, okay, 526 00:23:41,640 --> 00:23:43,919 Speaker 4: I know the standard is twenty five. I'll give it 527 00:23:43,920 --> 00:23:46,399 Speaker 4: to you for twenty two. And so you can gauge 528 00:23:46,400 --> 00:23:48,919 Speaker 4: it off that. Right now, we base it off of 529 00:23:48,960 --> 00:23:52,960 Speaker 4: about seventy thousand listens, and that fluctuates. You also normally 530 00:23:52,960 --> 00:23:55,040 Speaker 4: go based off of your numbers for about the six 531 00:23:55,440 --> 00:23:56,680 Speaker 4: sixth week mark. 532 00:23:56,840 --> 00:24:00,800 Speaker 5: So this is net six weeks. 533 00:23:59,440 --> 00:24:01,640 Speaker 6: Because some people look at it like what's your first week? 534 00:24:01,720 --> 00:24:01,880 Speaker 4: Right? 535 00:24:02,080 --> 00:24:02,240 Speaker 7: Yeah? 536 00:24:02,359 --> 00:24:05,000 Speaker 5: No, no, no, so yes so. 537 00:24:05,200 --> 00:24:07,160 Speaker 4: And also you have to realize when you're getting paid 538 00:24:07,200 --> 00:24:10,000 Speaker 4: for these sometimes you're not getting paid until net thirty 539 00:24:10,040 --> 00:24:12,680 Speaker 4: or net sixty. So even though you're getting this money, 540 00:24:12,680 --> 00:24:15,720 Speaker 4: you're not getting it up front. You're saying the ad 541 00:24:15,760 --> 00:24:17,720 Speaker 4: and you're not seeing that money till down the line, 542 00:24:17,880 --> 00:24:19,760 Speaker 4: so being kind of up. 543 00:24:19,600 --> 00:24:22,080 Speaker 5: On when you're owed when to sound invoices. 544 00:24:22,480 --> 00:24:24,879 Speaker 4: This becomes now a part of the business where you 545 00:24:24,920 --> 00:24:28,320 Speaker 4: need to keep track of what your money is coming 546 00:24:28,320 --> 00:24:29,560 Speaker 4: in and what's going out now. 547 00:24:29,600 --> 00:24:31,760 Speaker 2: Also it's important for podcasters to understand too, is that 548 00:24:31,760 --> 00:24:34,800 Speaker 2: they allot of the ad agencies they base your numbers 549 00:24:34,800 --> 00:24:38,560 Speaker 2: off of previews predata like data. So it's like where 550 00:24:38,720 --> 00:24:41,120 Speaker 2: we could be in January right now, and then they'll 551 00:24:41,160 --> 00:24:44,480 Speaker 2: base the numbers off of October. Yeah, and it's like 552 00:24:45,080 --> 00:24:49,840 Speaker 2: six thousand less listeners than what you currently have right 553 00:24:49,880 --> 00:24:51,679 Speaker 2: and then by the time you get paid it's not 554 00:24:51,840 --> 00:24:55,480 Speaker 2: till March. Now you got to hold so it's like 555 00:24:55,520 --> 00:24:57,280 Speaker 2: you're always chasing back. 556 00:24:57,560 --> 00:25:00,159 Speaker 4: But also knowing that you can include your numbers is 557 00:25:00,200 --> 00:25:03,480 Speaker 4: not only from your audio, but you could be like, yo, listen, 558 00:25:03,520 --> 00:25:06,480 Speaker 4: I also get another thirty thousand views on YouTube, so 559 00:25:06,880 --> 00:25:08,600 Speaker 4: you're allowed to kind of combine those. 560 00:25:08,680 --> 00:25:09,960 Speaker 2: You know, it's funny that you said, and I had 561 00:25:10,000 --> 00:25:11,560 Speaker 2: to cut you off with a lot of because I 562 00:25:11,640 --> 00:25:13,960 Speaker 2: was talking once again to one of our good friends 563 00:25:14,000 --> 00:25:15,800 Speaker 2: in the podcast space, and they were saying that another 564 00:25:16,040 --> 00:25:19,760 Speaker 2: ad agency that he used to use and that we 565 00:25:20,640 --> 00:25:23,439 Speaker 2: kind of use. Sometimes they don't. They didn't allow that. 566 00:25:23,480 --> 00:25:26,479 Speaker 2: A lot of ads don't allow YouTube. Yeah, but it 567 00:25:26,480 --> 00:25:27,240 Speaker 2: doesn't changing. 568 00:25:27,280 --> 00:25:28,560 Speaker 5: It's changing a little bit now. 569 00:25:29,080 --> 00:25:31,439 Speaker 4: But also, if you guys want to make money for 570 00:25:31,520 --> 00:25:33,959 Speaker 4: your visuals and your audio, you can just base your 571 00:25:33,960 --> 00:25:36,280 Speaker 4: audio numbers, which is what we do now because our 572 00:25:36,359 --> 00:25:39,960 Speaker 4: videos have been pretty inconsistent, so it's not fair to 573 00:25:40,160 --> 00:25:44,600 Speaker 4: the to the you know advertiser. But there's Google ad sets, 574 00:25:45,040 --> 00:25:46,919 Speaker 4: so you can still make money off of all of 575 00:25:46,960 --> 00:25:51,360 Speaker 4: the ads that YouTube is putting into your videos as 576 00:25:51,400 --> 00:25:54,200 Speaker 4: they still please, We're not able to be as monetized 577 00:25:54,240 --> 00:25:57,760 Speaker 4: because of our content. So if you have a business, 578 00:25:57,800 --> 00:26:01,320 Speaker 4: you know, podcast or something more hit friendly, which now 579 00:26:01,320 --> 00:26:02,280 Speaker 4: they even added. 580 00:26:02,080 --> 00:26:06,000 Speaker 6: If yeah, you have to y plus check out, but you. 581 00:26:05,960 --> 00:26:08,879 Speaker 4: Can log in, get your Google ad Sense and you 582 00:26:08,920 --> 00:26:12,879 Speaker 4: can monetize and get paid off of what YouTube ads are. 583 00:26:13,000 --> 00:26:17,000 Speaker 2: Another podcast hacked to get paid double is that you 584 00:26:17,040 --> 00:26:19,640 Speaker 2: can do an ad for audio because most most companies 585 00:26:19,680 --> 00:26:21,760 Speaker 2: just want to advertise audio. So you can do the 586 00:26:21,840 --> 00:26:24,119 Speaker 2: ad for audio, but then if somebody else wants to 587 00:26:24,119 --> 00:26:25,840 Speaker 2: do an ad, you might not have enough ad space. 588 00:26:25,880 --> 00:26:27,720 Speaker 2: You can do the ad for YouTube, and you can 589 00:26:28,000 --> 00:26:31,000 Speaker 2: outside of the ads that they already give you, like 590 00:26:31,080 --> 00:26:33,440 Speaker 2: you can place an AD in the episode just for YouTube. 591 00:26:33,520 --> 00:26:35,440 Speaker 5: So and I wanted to say that too. 592 00:26:35,520 --> 00:26:40,479 Speaker 4: So, because our podcast is not current event based, we 593 00:26:40,560 --> 00:26:43,399 Speaker 4: do pre record a ton of content, so we'll go 594 00:26:43,440 --> 00:26:45,879 Speaker 4: into the studio and bust out two or three episodes 595 00:26:45,920 --> 00:26:49,040 Speaker 4: in one sitting, and so we may get an AD 596 00:26:49,160 --> 00:26:51,359 Speaker 4: last minute and now I have to record it and 597 00:26:51,400 --> 00:26:54,040 Speaker 4: we're fitting it into audio. So that's also something for 598 00:26:54,320 --> 00:26:56,719 Speaker 4: people who pre record their content. Don't feel like you 599 00:26:56,760 --> 00:26:59,000 Speaker 4: have to miss out on an AD. You can always 600 00:26:59,040 --> 00:27:02,040 Speaker 4: record it at the audio and fit it inside, make 601 00:27:02,080 --> 00:27:04,800 Speaker 4: sure you transition it right and say hey, before we 602 00:27:04,880 --> 00:27:07,840 Speaker 4: get to that segment, this episode was brought to you 603 00:27:07,880 --> 00:27:10,960 Speaker 4: by and you could always feed it into it organically 604 00:27:11,000 --> 00:27:13,760 Speaker 4: because a lot of you know, advertisers do want an 605 00:27:13,840 --> 00:27:16,480 Speaker 4: organic sounding AD. They don't want it just placed in. 606 00:27:16,760 --> 00:27:18,840 Speaker 4: So you can still find ways to transition it if 607 00:27:18,880 --> 00:27:21,760 Speaker 4: you're editing in a good, you know, a roundabout way, 608 00:27:21,800 --> 00:27:23,439 Speaker 4: especially if you have segments the way you guys do. 609 00:27:23,520 --> 00:27:25,680 Speaker 2: Yeah, and that's like I said, that's important. People don't know. 610 00:27:25,720 --> 00:27:28,159 Speaker 2: So it's like if you have a business that you 611 00:27:28,200 --> 00:27:31,679 Speaker 2: know you're promoting, you know, Teef straightening. You know, if 612 00:27:31,720 --> 00:27:33,639 Speaker 2: you're a dentist and somebody else wants to do the 613 00:27:33,640 --> 00:27:36,040 Speaker 2: exact same thing, you can't have two of the same 614 00:27:36,119 --> 00:27:37,679 Speaker 2: companies advertised on audio. 615 00:27:37,960 --> 00:27:38,080 Speaker 1: Right. 616 00:27:38,160 --> 00:27:39,720 Speaker 2: What you could do is say, okay, it's five hundred 617 00:27:39,760 --> 00:27:43,199 Speaker 2: dollars for audio for your teeth straightening company, so we 618 00:27:43,200 --> 00:27:45,640 Speaker 2: don't have space, but our YouTube numbers might be half 619 00:27:45,680 --> 00:27:48,600 Speaker 2: of that, so we can insert a short clip on 620 00:27:48,760 --> 00:27:51,480 Speaker 2: video just on YouTube. Charge you to fifty because it's less. 621 00:27:51,640 --> 00:27:55,080 Speaker 2: So now you get in seven fifty and the YouTube 622 00:27:55,160 --> 00:27:59,000 Speaker 2: listeners aren't hearing audio. Audio listeners aren't watching YouTube for 623 00:27:59,000 --> 00:28:01,160 Speaker 2: the most part, different audiences. 624 00:28:01,359 --> 00:28:02,200 Speaker 6: Audience and beauty. 625 00:28:02,880 --> 00:28:04,760 Speaker 3: The beauty of the YouTube is that literally you can 626 00:28:04,760 --> 00:28:07,440 Speaker 3: place it anywhere and as many as you want. Really, 627 00:28:07,520 --> 00:28:09,359 Speaker 3: it just has to be after I think ten minutes, 628 00:28:09,840 --> 00:28:11,680 Speaker 3: that's when you can start placing ads, so you could 629 00:28:11,680 --> 00:28:13,320 Speaker 3: just place them anywhere like, So that's what. 630 00:28:13,280 --> 00:28:15,000 Speaker 4: We right, And then I mean, if you are a 631 00:28:15,040 --> 00:28:18,760 Speaker 4: podcast that is going to start inserting all of these ads, 632 00:28:19,000 --> 00:28:22,639 Speaker 4: that's where Patreon becomes a great platform because now you 633 00:28:22,640 --> 00:28:25,359 Speaker 4: can say this is ad free content. So a lot 634 00:28:25,400 --> 00:28:27,240 Speaker 4: of people don't, like, they don't want to hear it. 635 00:28:27,560 --> 00:28:29,360 Speaker 4: They just don't want to hear it. And so now 636 00:28:29,400 --> 00:28:32,320 Speaker 4: that becomes a selling point to where okay, well you 637 00:28:32,359 --> 00:28:34,600 Speaker 4: can listen to the episode's ad. 638 00:28:34,480 --> 00:28:38,280 Speaker 2: Free, and our Patreon members listen to our episodes early 639 00:28:38,480 --> 00:28:42,400 Speaker 2: not only oh yeah, not only ad free, but early 640 00:28:42,440 --> 00:28:42,800 Speaker 2: as well. 641 00:28:43,760 --> 00:28:44,000 Speaker 5: Yeah. 642 00:28:44,360 --> 00:28:47,560 Speaker 3: We ran, we ran into a comment like we have 643 00:28:47,640 --> 00:28:49,400 Speaker 3: posted that we were about to put out the episode, 644 00:28:49,400 --> 00:28:51,600 Speaker 3: and somebody was like, yo, I loved it, was our favorite, 645 00:28:52,080 --> 00:28:53,560 Speaker 3: and we were like, yo, how do you hear it. 646 00:28:53,640 --> 00:28:56,680 Speaker 6: He's like ya, I'm a Patreon I'm like, oh yeah, yeah, yeah, yeah, 647 00:28:56,680 --> 00:28:57,280 Speaker 6: shout out to you. 648 00:28:58,800 --> 00:29:00,960 Speaker 2: Shout outs. No, actually I made it co I'm like, yo, 649 00:29:01,240 --> 00:29:03,840 Speaker 2: it didn't come out yet, and everybody started laughing in 650 00:29:03,880 --> 00:29:05,920 Speaker 2: the comments section. He was like yo, he's bugging, and 651 00:29:05,920 --> 00:29:08,080 Speaker 2: he's like, now I'm on patient. I'm like, I apologize. 652 00:29:08,720 --> 00:29:12,800 Speaker 4: But I mean, outside of making the money, I think 653 00:29:12,840 --> 00:29:14,800 Speaker 4: one of the other things that is the most important 654 00:29:14,840 --> 00:29:18,840 Speaker 4: as a content creator is to literally just learn whatever 655 00:29:18,880 --> 00:29:20,920 Speaker 4: you think you're gonna have to pay somebody to do, 656 00:29:21,040 --> 00:29:24,160 Speaker 4: teach yourself. So, like I was saying, I got a 657 00:29:24,160 --> 00:29:26,280 Speaker 4: MacBook as a gift because I said I need a 658 00:29:26,280 --> 00:29:29,880 Speaker 4: MacBook because I need Premiere Pro to edit, because all 659 00:29:29,960 --> 00:29:31,360 Speaker 4: the people who edit stuff have. 660 00:29:31,360 --> 00:29:32,880 Speaker 5: MacBooks, so I need a MacBook. 661 00:29:33,720 --> 00:29:36,959 Speaker 4: And so I taught myself how to edit audio on Audacity, 662 00:29:37,080 --> 00:29:38,400 Speaker 4: Garage Band, and Premiere Pro. 663 00:29:39,720 --> 00:29:40,960 Speaker 5: I created our media kit. 664 00:29:41,560 --> 00:29:46,440 Speaker 4: I taught myself how to cut social media clips, how 665 00:29:46,480 --> 00:29:51,240 Speaker 4: to create social media content like audiograms and videos and 666 00:29:51,360 --> 00:29:54,120 Speaker 4: anything that I felt we needed as marketing material. And 667 00:29:54,160 --> 00:29:55,920 Speaker 4: those are things that sometimes you have to pay if 668 00:29:55,920 --> 00:29:58,480 Speaker 4: you don't know how to do it. So I literally 669 00:29:58,680 --> 00:30:01,400 Speaker 4: taught myself on YouTube. I would go in and be like, okay, 670 00:30:01,400 --> 00:30:04,280 Speaker 4: how do I split this track? And there's YouTube videos 671 00:30:04,280 --> 00:30:07,560 Speaker 4: for literally everything. So for people who maybe have a 672 00:30:07,640 --> 00:30:10,520 Speaker 4: job but don't have the money to invest in cameras 673 00:30:10,560 --> 00:30:15,480 Speaker 4: or equipment or studio time or outsourcing all of these jobs, 674 00:30:15,920 --> 00:30:17,360 Speaker 4: you can't teach yourself how to do it. 675 00:30:17,360 --> 00:30:20,080 Speaker 5: And it's editing audio is fairly simple. It is. It's 676 00:30:20,080 --> 00:30:20,680 Speaker 5: fairly simple. 677 00:30:20,800 --> 00:30:23,280 Speaker 2: There you have it, ladies and gentlemen, the blueprint or 678 00:30:23,320 --> 00:30:25,120 Speaker 2: how to make money on the podcast. A lot of 679 00:30:25,160 --> 00:30:26,840 Speaker 2: jewelry in that segment. For sure. 680 00:30:51,960 --> 00:30:55,840 Speaker 1: You just realized your business needed to hire someone yesterday. 681 00:30:56,360 --> 00:31:01,080 Speaker 1: How can you find amazing candidates fast? Easy? Just use indeed, 682 00:31:01,520 --> 00:31:04,240 Speaker 1: stop struggling to get your job? Posts seen on other 683 00:31:04,320 --> 00:31:08,000 Speaker 1: job sites. With Indeed sponsored jobs, your post jumps to 684 00:31:08,040 --> 00:31:10,560 Speaker 1: the top of the page for your relevant candidates, so 685 00:31:10,680 --> 00:31:13,680 Speaker 1: you can reach the people you want faster. 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