WEBVTT - Building a Fintech Empire: How Paul Alex is Revolutionizing Merchant Automation

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<v Speaker 1>Earners. What's up.

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<v Speaker 2>You ever walk into a small business and everything just

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<v Speaker 2>works like The checkout is fast, the receipts are digital,

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<v Speaker 2>tipping is a breeze, and you're out the door before

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<v Speaker 2>the line even builds. Odds are they're using Square. We

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<v Speaker 2>love supporting businesses that run on Square because it just

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<v Speaker 2>feels seamless. Whether it's a local coffee shop, a vendor

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<v Speaker 2>at a pop up market, or even one of our

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<v Speaker 2>merch partners, Square makes it easy for them to take payments,

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<v Speaker 2>manage inventory, and run their business with confidence, all from

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<v Speaker 2>one simple system. If you're a business owner or even

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<v Speaker 2>just thinking about launching something soon, Square is hands down

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<v Speaker 2>one of the best tools out there to help you start, run,

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<v Speaker 2>and grow. It's not just about payments, it's about giving

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<v Speaker 2>you time back so you can focus on what matters

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<v Speaker 2>most Ready. To see how Square can transform your business,

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<v Speaker 2>visit Square dot com backslash go backslash eyl to learn

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<v Speaker 2>don't hesitate. Let's Square handle the back end so you

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<v Speaker 2>can keep pushing your vision forward. This episode is brought

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<v Speaker 2>to you by P and C Bank, a lot of

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<v Speaker 2>people think podcasts about work are boring, and sure they

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<v Speaker 2>definitely can be. But understanding of professionals routine shows us

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<v Speaker 2>how they achieve their success little by little, day after day.

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<v Speaker 2>It's like banking with P and C Bank. It might

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<v Speaker 2>seem boring to save, plan and make calculated decisions with

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<v Speaker 2>your bank, but keeping your money boring is what helps

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<v Speaker 2>you live or more happily fulfilled life. P and C

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<v Speaker 2>Bank Brilliantly Boring since eighteen sixty five. Brilliantly boring since

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<v Speaker 2>eighteen sixty five is a service mark of the PNC

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<v Speaker 2>Financial Service Group, Inc. P and C Bank National Association

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<v Speaker 2>Member FDIC. When you had the ATMs, you got merchant automation.

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<v Speaker 2>It feels like these are fintech companies in a sense. Right,

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<v Speaker 2>So when I when I think fintech, I think evaluation

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<v Speaker 2>and I think if we umbrella, it becomes a holding

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<v Speaker 2>company for a larger vision, where it's now this is

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<v Speaker 2>a fintech company who can now come and at one

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<v Speaker 2>point maybe package us up and sell it. Is that

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<v Speaker 2>on the vision board and then back to that part

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<v Speaker 2>where you're saying the vision, It's like, all right, I

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<v Speaker 2>got four thousand people that trust me, I teach them

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<v Speaker 2>to skill. There is there a percentage inside there that

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<v Speaker 2>now is a kickback because you've you're giving them locations, correct.

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<v Speaker 1>Okay, Yeah, that's good man. You know what you're doing. Okay,

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<v Speaker 1>but yes, it comes. Here's the thing. Somebody who doesn't

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<v Speaker 1>have the experience in business, when you first start off,

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<v Speaker 1>Let's be honest, a lot of people agree they're gonna

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<v Speaker 1>be like I want it all myself. And I was

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<v Speaker 1>like that too back in my nightclub promotion days, which

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<v Speaker 1>is why it didn't last. Right. So at the end

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<v Speaker 1>of the day, when it comes down to I'd rather

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<v Speaker 1>partner up with somebody who knows what they're doing and

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<v Speaker 1>give them a percentage. The reason why because I knew

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<v Speaker 1>they're going to do good business buy me because it

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<v Speaker 1>also affects their business. So that's exactly what we do.

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<v Speaker 1>We essentially will start them up, okay, where we set

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<v Speaker 1>them up with everything, whether they're a proactive entrepreneur or

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<v Speaker 1>whether you're more of a passive investor. Okay, it just

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<v Speaker 1>really depends on time. How much time do you have

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<v Speaker 1>to invest into starting this business. And I've in the

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<v Speaker 1>same conversation with the driver, but it goes into if

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<v Speaker 1>you have let's say roughly four to five hours a

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<v Speaker 1>week and you're willing to go ahead and sit through

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<v Speaker 1>what we call weekly clinics with my partners where we'll

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<v Speaker 1>actually teach you, hands on man how to go ahead

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<v Speaker 1>and sell this. Because I feel that everybody in this

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<v Speaker 1>country knows at least ten businesses that they could approach

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<v Speaker 1>and ask a very simple question, do you pay credit

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<v Speaker 1>card processing fees? And less than five percent of businesses

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<v Speaker 1>in the United States right now are using cash discount program,

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<v Speaker 1>So probably going to be a high percentage that that

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<v Speaker 1>person's going to say yes, okay. So in business we

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<v Speaker 1>call this big blue ocean. There's a massive opportunity for

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<v Speaker 1>a lot of people, and people are not catching this

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<v Speaker 1>on yet because everybody that does merchant services, guess what,

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<v Speaker 1>they're baby boomers. There are people that have been in

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<v Speaker 1>the game for so long, dude, that they haven't integrated

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<v Speaker 1>digital marketing. So now that I've met guys that have

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<v Speaker 1>been in the game for twenty years and I'm basically

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<v Speaker 1>the face, I am their partners, and I'm more into

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<v Speaker 1>using marketing, I'm now exposing this technique because I see

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<v Speaker 1>it as an opportunity to team up with entrepreneurs and

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<v Speaker 1>even ninety fibers that are looking to invest into something sustainable,

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<v Speaker 1>but then also willing to get mentored by us. Okay

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<v Speaker 1>because it's a partnership. And if we're able to get

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<v Speaker 1>hundreds of people in every single state, oh dude, Yeah,

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<v Speaker 1>valuation is going to go up. Sounds like fintech. I'm

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<v Speaker 1>gonna be very honest with you guys. I'm never gonna retire.

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<v Speaker 1>And I know a lot of people are like, well, like, no,

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<v Speaker 1>are you gonna retire. No, I'm never gonna retire. It's

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<v Speaker 1>just in me, dude. I've always been a worker. Like

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<v Speaker 1>with me, it's just working smarter, not harder. You know.

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<v Speaker 1>I have back injuries from law enforcement, dude, Like, it's

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<v Speaker 1>just it wore. It warmed me down, bro, just seven

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<v Speaker 1>years in that city. It was crazy. But now I

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<v Speaker 1>work smarter. So what I'm trying to build is I'm

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<v Speaker 1>in the next stage of my life. Man. I just

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<v Speaker 1>got married, dude, So now I'm looking to making some kids.

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<v Speaker 1>I want like three four kids with my wife. Even

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<v Speaker 1>my wife she's like, babe, I want to launch like

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<v Speaker 1>a consulting program for women that need help finding like

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<v Speaker 1>their true love of their life, and I'm like, oh, yeah,

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<v Speaker 1>let's do it. You know, I have the resources, like

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<v Speaker 1>I know what to do, Like it's in my head.

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<v Speaker 1>Let's let's walk. And that's what I'm really trying to do. Man,

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<v Speaker 1>I'm really trying to build things that I'm passionate about.

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<v Speaker 1>And this is this is one of them. Rich Aalimchen

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<v Speaker 1>is one of them because it's already changed the lives

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<v Speaker 1>a dozen of my mentees. Dude, Like, I have so

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<v Speaker 1>many stories. If you guys, go either on my website

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<v Speaker 1>on my Instagram. That's what I promote the most. I

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<v Speaker 1>don't even promote what I have. I could care what

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<v Speaker 1>I have. It's more about them. It's about the transformation

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<v Speaker 1>of what we're doing for people. So to give you

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<v Speaker 1>a great example, I did another podcast with another podcaster

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<v Speaker 1>and I have brought one of my mentees who dramatically

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<v Speaker 1>changed his life. Dude, within seven months, this guy went

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<v Speaker 1>from owning a construction company Okay in Colorado, and he

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<v Speaker 1>has a wife, he has two kids, and he gave

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<v Speaker 1>his first chance with us because of our social proof

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<v Speaker 1>of results, and he talked to one of our prior

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<v Speaker 1>clients and he went all in. Dude, and he went

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<v Speaker 1>all in and within seven months he was able to

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<v Speaker 1>scale to forty accounts. And I asked him, I interviewed

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<v Speaker 1>him in front of my audience, and I was like,

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<v Speaker 1>hey man, how was it possible that you went to

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<v Speaker 1>forty accounts well while having like a massive team like me?

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<v Speaker 1>And he goes in. He says, the product sells itself.

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<v Speaker 1>It truly does, because you think about it, what are

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<v Speaker 1>the cons behind it? The objections that we've gotten is, well,

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<v Speaker 1>what if my clients don't want to pay their own

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<v Speaker 1>convenience fee to use their credit card? Right? But when

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<v Speaker 1>you think about it, that only gets into effect if

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<v Speaker 1>they're doing high ticket Let's say you're buying a nice watch,

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<v Speaker 1>watches like ninety thousand dollars. Now you've got to pay

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<v Speaker 1>four percent of that. More than likely that's not going

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<v Speaker 1>to be your ideal client. You want to go for

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<v Speaker 1>actual customers, like businesses that people use every day, breakfast

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<v Speaker 1>cafe shops, coffee shops, food trucks, convenience stores, bodet gas,

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<v Speaker 1>what is it, a auto repair shops? Things that have

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<v Speaker 1>high volume of transactions. Those are the best businesses to

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<v Speaker 1>deploy this exact strategy because they're paying a very small

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<v Speaker 1>percentage and the volume. You got to think about it

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<v Speaker 1>like this, you're getting paider wipe. So the more volume has,

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<v Speaker 1>the better it is for your business because it's not

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<v Speaker 1>going to affect the actual client buying the service or

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<v Speaker 1>the product. And that's what I always tell people. I mean,

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<v Speaker 1>right now, we have more a thousand accounts that we've

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<v Speaker 1>signed up under our umbrella in the past year and

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<v Speaker 1>it works. We don't get no kick back as far

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<v Speaker 1>as just like hey, I don't want your machine, I

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<v Speaker 1>don't want your service here. No. People love it because

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<v Speaker 1>it's saving the business owners tends to hundreds of thousands

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<v Speaker 1>of dollars, and the people that were helping get into

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<v Speaker 1>this business, it's making them a lot of residuals where

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<v Speaker 1>they're able to quit their ninety five and they're also

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<v Speaker 1>able to focus on this growing residual income that's going

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<v Speaker 1>to last in my lifetime. Man, it's a beautiful thing.

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<v Speaker 2>How large scale can you grow these accounts? I would

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<v Speaker 2>see bodega is grocery stores. That makes sense. Are you

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<v Speaker 2>looking at sporting venues large scale accounts like that arenas

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<v Speaker 2>where you're talking about twenty thousand people coming in. You're

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<v Speaker 2>talking about one hundred thousand people. If you're at a

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<v Speaker 2>college Saturday, you know, you go to your arenas, you're

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<v Speaker 2>talking about a hundred and ten thousand state. Is that

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<v Speaker 2>Can it grow that large scale?

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<v Speaker 1>It can? And can That's the future. That's the future.

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<v Speaker 2>Man.

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<v Speaker 1>We literally just started a little bit over a year

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<v Speaker 1>and within sixty days I did it as a one

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<v Speaker 1>man startup, and we were already a million dollar company

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<v Speaker 1>within sixty days cash collected. Dude, Like it was amazing.

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<v Speaker 1>But the reason why is because we started with that

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<v Speaker 1>push behind the current clientele that we had. They believed

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<v Speaker 1>in us, they believed in my vision when I, you know,

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<v Speaker 1>presented it to them and I was just like, hey, guys,

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<v Speaker 1>you know, this is the vision I have for this

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<v Speaker 1>new company. This is the great opportunity that I believe

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<v Speaker 1>that I'm investing in for my family. So it's like,

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<v Speaker 1>think about it. If you were able to invest into

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<v Speaker 1>Uber in the very beginning, the humble beginnings of Uber

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<v Speaker 1>or Amazon, this could go that big. It really can

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<v Speaker 1>with the right management, with the right belief in the

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<v Speaker 1>right culture of employees that we do have. I truly

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<v Speaker 1>believe that just because I'm believing that and That's why

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<v Speaker 1>I've been able to go ahead and hire CEOs for

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<v Speaker 1>the rest of my businesses because I want to go

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<v Speaker 1>all in on this one because of that belief, right,

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<v Speaker 1>But to go into what you were just saying is

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<v Speaker 1>I think that's the future, but not now. The reason

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<v Speaker 1>why I want to focus on helping hundreds of thousands

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<v Speaker 1>of entrepreneurs first accomplish true financial freedom through this, and

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<v Speaker 1>then we can focus. I'm pretty sure throughout those hundreds

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<v Speaker 1>of thousands of mentees or agents that we do get,

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<v Speaker 1>there's probably going to be a handful of people that

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<v Speaker 1>are already going to have the connections because I'm a

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<v Speaker 1>true believer in our network. Right, your network can truly

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<v Speaker 1>change your net worth. So what's gonna end up happening

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<v Speaker 1>is we're probably gonna get one or two people that

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<v Speaker 1>have such a humongous network that they're going to be like, dude,

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<v Speaker 1>I can present this to my people and I could

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<v Speaker 1>get all these accounts for myself. And that's what's happening already.

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<v Speaker 1>We're getting a few people like Top of It companies

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<v Speaker 1>that work with like Russell Brunson for example, that they're like, hey, dude,

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<v Speaker 1>we have over two hundred basically foot soldiers all over

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<v Speaker 1>the East Coast that can go ahead and present this

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<v Speaker 1>to accounts. He's like, how can we set it up

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<v Speaker 1>with your business where essentially we can do a partnership.

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<v Speaker 1>You do the training, you do the deployment of the terminals,

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<v Speaker 1>you find the location, and you just direct our two

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<v Speaker 1>hundred affiliates and I'll pay them, you know, whatever I

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<v Speaker 1>get from my residuals. And I was like, yeah, dude,

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<v Speaker 1>let's do it. So that's something that we're working on

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<v Speaker 1>for later on this year. But do you say, like,

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<v Speaker 1>the opportunity is huge, man, I'm sure you guys have

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<v Speaker 1>a huge network, you know, huge network that you're probably

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<v Speaker 1>thinking right now. You're like, bro, I know so many

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<v Speaker 1>restaurant owners so that can use this because it's going

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<v Speaker 1>to save them a ton of money and then on

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<v Speaker 1>the back end, it's going to make you guys a

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<v Speaker 1>lot of money on residuals.

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<v Speaker 3>An illegal alien from Guatemala charged with raping a child

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<v Speaker 3>in Massachusetts. An MS thirteen gang member from El Salvador

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<v Speaker 3>accused of murdering a Texas man of Venezuelan charged with

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<v Speaker 3>filming and selling child pornography in Michigan. These are just

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<v Speaker 3>some of the heinous migrant criminals caught because of President

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<v Speaker 3>Donald J. Trump's leadership. I'm Christy nom the United States

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<v Speaker 3>Secretary of Homeland Security. Under President Trump, attempted illegal border

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<v Speaker 3>crossings are at the lowest levels ever recorded, and over

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<v Speaker 3>one hundred thousand illegal aliens have been arrested. If you

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<v Speaker 3>are here illegally, your next you will be fined nearly

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<v Speaker 3>one thousand dollars a day, imprisoned, and deported. You will

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<v Speaker 3>never return. But if you register using our CBP home

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<v Speaker 3>app and leave now, you could be allowed to return legally.

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<v Speaker 3>Do what's right. Leave now. Under President Trump, America's laws,

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<v Speaker 3>border and families will be protected.

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<v Speaker 2>Sponsored by the United States Department of Homeland Security.