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Speaker 1: Brought to you by the reinvented two thousand twelve camera.

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Speaker 1: It's ready. Are you get in touch with technology? With

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Speaker 1: tech Stuff from how stuff works dot coming. Hello again, everyone,

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Speaker 1: and welcome to tech stuff. My name is Chris Palette,

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Speaker 1: and I'm an editor at how stuff works dot Com.

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Speaker 1: Sitting across from me as usual as senior writer Jonathan Strickland.

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Speaker 1: I'm not shouting, all right, I am. I'm shouting. I'm shouting.

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Speaker 1: I'm shouting. You know, I'll have to ask you where

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Speaker 1: you picked that one up because I don't know that one.

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Speaker 1: You don't know that one? Now, I don't know. Okay,

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Speaker 1: that was That was a classic film from the eighties. Actually,

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Speaker 1: I wonder if it's got to be one you've seen.

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Speaker 1: If you have not seen this movie, you will have

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Speaker 1: to watch it. Okay, but we'll talk about it afterwards. Okay,

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Speaker 1: let's talk about what we're going to actually address today. Okay,

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Speaker 1: so today we're going to talk about some some mistakes

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Speaker 1: people have made utilizing social media in its various forms

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Speaker 1: and social networking. I see, so I thought I thought

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Speaker 1: before we actually get into any cases, we can kind

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Speaker 1: of talk a little bit about why this has become

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Speaker 1: a problem sort of from an armchair psychology way right,

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Speaker 1: good because I only I went to the school of

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Speaker 1: armchair psychology. Yeah, yeah, I I have a degree in

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Speaker 1: lazy boy psychiatry actually, so I can. I never mind anyway.

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Speaker 1: So what my theory about why social media and social

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Speaker 1: networking has given rise to a lot of people making

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Speaker 1: goofy mistakes is that it allows you to voice your

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Speaker 1: thoughts to essentially a global audience almost immediately allows you nay,

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Speaker 1: I say, encourages you to do this. It tasks me,

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Speaker 1: um it, Oh there's something going on I should write

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Speaker 1: about that. Now I have had a thought, let me

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Speaker 1: express it to everyone I know and to people I

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Speaker 1: don't know as well. Yeah, especially with things like like

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Speaker 1: cell phones and smartphones tying into this technology, it's really

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Speaker 1: given us the opportunity to express a thought almost instantaneously. Yes,

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Speaker 1: and in some cases, depending on what it is that

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Speaker 1: you're doing, I would say that it, uh, you're you're

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Speaker 1: trying to scoop everyone else. If you see something happening

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Speaker 1: that that could be uh, you know, m historical event

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Speaker 1: or just something compelling where you'd like to, you know,

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Speaker 1: get the jump on everyone else. Tweeting it's like, hey,

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Speaker 1: there goes somebody famous down the sidewalk. I should tweet that, right,

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Speaker 1: And also it gives you this feeling that, uh, you know,

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Speaker 1: it's not that far removed from text messaging, right, but

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Speaker 1: when you're seeing a text message, you're sending it to

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Speaker 1: a specific person, it's not going out to the public

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Speaker 1: at large, and you get this idea. It's kind of

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Speaker 1: like when you're chatting with friends. You know, you don't

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Speaker 1: expect the things you say to friends, as long as

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Speaker 1: it's not directly about them or their significant others. You

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Speaker 1: don't expect that stuff to come back and kick you

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Speaker 1: in the butt. True, right, like you can get with

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Speaker 1: your friends and complain about your job. That's that's true.

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Speaker 1: And it's funny because you figure, well, I don't know

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Speaker 1: you do, but some people might think, you know, hey,

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Speaker 1: I've only got twenty three followers. Only those twenty three

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Speaker 1: people are going to read my Twitter account. But unless

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Speaker 1: you've locked it down in your privacy settings, that's not

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Speaker 1: the case necessarily. And you know, the Library of Congress

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Speaker 1: is archiving these things, so there's a public records, a

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Speaker 1: public record of what you're doing, at least on Twitter.

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Speaker 1: But but This is the case for various venues, not

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Speaker 1: just Twitter, but we're also going to talk about Facebook

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Speaker 1: and probably YouTube, and there's even a Craigslist story in here. Really, yeah,

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Speaker 1: I don't know that when you're talking about yes you do, Oh,

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Speaker 1: yes I do, Yes you do, it's funny. Okay. So

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Speaker 1: we've got some story is to share about some fairly

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Speaker 1: famous or at least infamous misuses of social networking. And

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Speaker 1: really the reason why we're doing this it's kind of

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Speaker 1: a cautionary tale, right. It's letting people know you need

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Speaker 1: to be careful with what you say on the Internet

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Speaker 1: because it can have real life consequences further down the road,

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Speaker 1: even if you were just being silly or joking. And

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Speaker 1: I can say from personal experience, I mean I've been

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Speaker 1: guilty of sending something on Twitter or posting posting something

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Speaker 1: on Facebook that I intended to be expressed one way,

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Speaker 1: but due to either of my failing because I worded

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Speaker 1: it incorrectly or because of the the way people inferred

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Speaker 1: what I meant, it kind of um didn't go the

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Speaker 1: way I hadn't anticipated. It also does not help that

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Speaker 1: if you get angry, you know, you should make sure

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Speaker 1: that you're as far away from a computer or smartphone

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Speaker 1: as humanly possible, because you will your your inner sir,

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Speaker 1: your inner editor tends to take little breaks whenever you

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Speaker 1: get ticked off, and the next thing you know, you're

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Speaker 1: sending out ah an obscenity laden tweet that particularly points

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Speaker 1: the finger at specific individuals in your life, and then

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Speaker 1: you will have a reckoning. So, um, should we tell

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Speaker 1: everyone which tweet it was that made us think this

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Speaker 1: would be a good time to do this episode? Go

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Speaker 1: for it? So fashion designer Kenneth Cole. And and now

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Speaker 1: we don't really need to say anything else because this

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Speaker 1: is pretty close in proximity to when we're recording it,

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Speaker 1: and I'll probably release fairly close to that too. You. Um,

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Speaker 1: Kenneth Cole has a history of trying to demonstrate that

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Speaker 1: he's with it. He knows what's going on in the world.

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Speaker 1: He pays attention to world events. Yeah, and if you

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Speaker 1: don't know who Kenneth Cole is, he's a fashion designer.

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Speaker 1: Didn't I say a fashion designer? You probably did and

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Speaker 1: I just zoned out. Um, I haven't had my coffee yet,

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Speaker 1: so if I if I missed it anyway, that's good

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Speaker 1: to point out Uh, well, he's uh. He apparently is

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Speaker 1: uh one of the people at his company that has

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Speaker 1: access to his company's Twitter account, or at least he

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Speaker 1: used to Yeah, well, or or somebody tweeted and and

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Speaker 1: attributed it to him because they put their um uh,

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Speaker 1: they put their initials casey by by this, so we

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Speaker 1: assume that it is in fact kennethic goal and he

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Speaker 1: did in fact apologize for it later. But um as

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Speaker 1: the uh, I guess is it safe to call it

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Speaker 1: a revolution in Egypt? A lot of Egyptian people call

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Speaker 1: it a revolution, so I guess if they're the authorities

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Speaker 1: on this um they a few days after the protests

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Speaker 1: had begun in Egypt, Mr Cole apparently quoted tweeted and

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Speaker 1: I quote millions are in uproar in Cairo in hashtag

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Speaker 1: Cairo rememor is they heard our new spring collection is

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Speaker 1: now available online at and put the r L right now.

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Speaker 1: Using the hashtag Cairo means that if you were to

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Speaker 1: use Twitter search to find out the latest information of

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Speaker 1: what was going on in Cairo and use that hashtag,

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Speaker 1: this would be one of the messages that would pull up,

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Speaker 1: depending on you know, how long after you were looking

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Speaker 1: it up because there was a lot of stuff happening, right,

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Speaker 1: So I mean clearly that that list would be filling

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Speaker 1: up quickly. But it means that this, this promotional tweet

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Speaker 1: would appear in the middle of all these messages that

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Speaker 1: were about social change, and a lot of people thought

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Speaker 1: that this was in bad taste, and Chris You pointed

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Speaker 1: out that it was also a case of just incredibly

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Speaker 1: poor timing, because not only was it in poor taste,

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Speaker 1: just to start with um, when Kenneth Cole posted this message,

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Speaker 1: it was when the protests were still relatively peaceful, right,

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Speaker 1: And so it happened to be hosted the same day

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Speaker 1: that some of the protests began to turn violent, that

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Speaker 1: there was violence enacted upon the protesters, and so then

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Speaker 1: it went from poor taste to astonishingly poor taste. And

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Speaker 1: here's the thing about the internet. The Internet is kind

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Speaker 1: of like a big brother, right. Big brothers tend to,

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Speaker 1: you know, bully their their younger siblings around a little

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Speaker 1: bit every now and then. But if someone else picks

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Speaker 1: on that younger sibling, big brother gets really mad and

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Speaker 1: then may lash out in a way that is not

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Speaker 1: necessarily equivalent to whatever the slight was so in other words,

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Speaker 1: if you were to insult my little sister and I

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Speaker 1: have one, I might punch you in the mush and uh.

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Speaker 1: And so the Internet punched Kenneth Cole in the mush

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Speaker 1: so hard. There were tons of of parody and satirical

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Speaker 1: tweets that came out, supposedly attributed to Kenneth Cole that

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Speaker 1: were about other major events being belittled, essentially as part

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Speaker 1: of a marketing scheme. Um. And as Chris said, Kenneth

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Speaker 1: Cole himself actually apologized on Facebook. I might add, and

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Speaker 1: I have the quote for that if you would like

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Speaker 1: me to read it. I apologize to everyone who was

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Speaker 1: offended by my insensitive tweet about the situation in Egypt.

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Speaker 1: I've dedicated my life to raising awareness about serious social issues,

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Speaker 1: and in hindsight, my attempt at humor regarding a nation

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Speaker 1: liberating themselves against oppression was poorly timed and absolutely inappropriate.

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Speaker 1: So you have to admit he did not deflect this

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Speaker 1: in any way. He accepted responsibility, which that's an admirable thing,

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Speaker 1: and we should all remember that there are times when

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Speaker 1: some of us will make a joke about a particularly

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Speaker 1: sensitive topic without fully considering the implications of that joke.

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Speaker 1: I've done it in the past, but pretty much everyone has, right,

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Speaker 1: It's it's one thing to to do this, however, when

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Speaker 1: you're around a couple of your friends by seeing a

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Speaker 1: news event on TV and making that joke, versus broadcasting

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Speaker 1: it on Twitter to the world, including a link a

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Speaker 1: much bigger forum too, you know, because then only is

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Speaker 1: it a joke, it's a marketing ploy, right, So yeah,

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Speaker 1: it was definitely a bad choice. He apologized for it. Um,

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Speaker 1: I'd say that most of the fallout has pretty much

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Speaker 1: died down about around the time we're recording this. It's

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Speaker 1: been it's been a more than a week since, a

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Speaker 1: couple of weeks since uh that happened. But um, but yeah,

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Speaker 1: he was. He was raked over the virtual coals for

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Speaker 1: quite some time for that, and that's that was really

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Speaker 1: what kind of precipitated this discussion. Now, not not everything

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Speaker 1: we're going to talk about here is necessarily something that

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Speaker 1: gets someone fired or gets them in trouble with their friends.

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Speaker 1: In some cases, it's just something that's bizarre and awkward,

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Speaker 1: And I wanted to do one of those just to

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Speaker 1: kind of give you the idea of what can happen

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Speaker 1: when taken to the extreme. Before I, before I really

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Speaker 1: get into this, this is about David Prager, who is

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Speaker 1: an executive with Revision three. Uh. Now, I have never

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Speaker 1: spoken with David. I have not met David, but I

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Speaker 1: know people who do know David, and they all say

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Speaker 1: that he's a great guy and is just a you know,

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Speaker 1: a cool cat. That's the deal with David. Um. Now,

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Speaker 1: David did get a little bit of a heat put

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Speaker 1: on him. A lot of jokes were made at his

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Speaker 1: expense for something that he did on Twitter a couple

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Speaker 1: of years ago. Um. He was the victim of a

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Speaker 1: home invasion, more or less, and rather than calling the police,

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Speaker 1: he tweeted about it at length. I would like to

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Speaker 1: read to you a selection of the tweets he wrote,

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Speaker 1: keeping in mind, I cut out a lot of them,

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Speaker 1: so there when you sit there and think, wow, this

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Speaker 1: guy tweeted a lot. That's about maybe sixty percent of

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Speaker 1: what he actually said. So here's how it starts. Okay,

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Speaker 1: maybe I should lock my door. I swear a random

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Speaker 1: dude just walked into my bathroom. And I can't believe

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Speaker 1: I haven't freaked out next, and I can't believe I'm

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Speaker 1: tweeting about it while he's still here. I wonder if

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Speaker 1: he's sleepwalking or if maybe I should freak out. Then okay,

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Speaker 1: he's still in the bathroom. And now I'm thinking a

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Speaker 1: combo of hobo and drunk and sleepwalking dude. He seems

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Speaker 1: late twenties. What next? Next? Should I call the cops

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Speaker 1: like you guys have recommended, find a blunt object before

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Speaker 1: opening the door. My gut tells me he's harmless. Next,

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Speaker 1: but I could be wrong about the harmless assumption. Next, Okay,

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Speaker 1: about to make a move, putting shoes on first, Thank

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Speaker 1: god he tweeted that. Next, Okay, have weapon if I

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Speaker 1: need it, but don't plan on any confrontation with it.

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Speaker 1: About to go in Next, Okay, still haven't done anything.

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Speaker 1: He is still in there, Gonna set up a U

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Speaker 1: stream now I think stand by. So then he starts

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Speaker 1: to live stream the home invasion with a webcam. If

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Speaker 1: you haven't been watching my youth stream, the dude passed

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Speaker 1: out in my bathroom and I just dragged him out. Next,

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Speaker 1: I think the drama is over. In truder is out

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Speaker 1: door is locked. I think I finally need some sleep,

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Speaker 1: and that that's the conclusion. Keep in mind. Like I said,

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Speaker 1: I cut out about the tweets he sent during that

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Speaker 1: that whole thing, Now, David David got a little bit

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Speaker 1: of joking at his expense for rather than reacting to

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Speaker 1: a possible home invasion in a way that most of

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Speaker 1: us would, which is that we'd call the cops and

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Speaker 1: perhaps lock our own bedroom door to make sure that,

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Speaker 1: you know, we would remain safe, he decided to broadcast

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Speaker 1: it to the world. Uh, that's an unusual faux paw. Uh.

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Speaker 1: And like I said, from everything I've heard, he's actually

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Speaker 1: a pretty cool guy. So thankfully it was a peaceful resolution,

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Speaker 1: I guess. And uh, maybe he locks his door now perhaps,

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Speaker 1: how how anyone in this world doesn't lock their door?

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Speaker 1: Of course I live in Atlanta. I can't even imagine,

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Speaker 1: not like like when I watch a show like Friends

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Speaker 1: where people just walk in and out of their their apartments.

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Speaker 1: I think, what world is that? I can't imagine. I

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Speaker 1: would not be able to even sit down if I

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Speaker 1: knew my door was unlocked. Um, but we've got some

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Speaker 1: other ones. Here's here's um, here's a good way to

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Speaker 1: really mess up after a great job interview. Oh Cisco Fatty,

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Speaker 1: Oh yeah, you got it exactly right. Connor Riley, also

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Speaker 1: known as the Connor on Twitter wrote, Cisco just offered

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Speaker 1: me a job. Now I have to weigh the utility

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Speaker 1: of a fatty paycheck against the daily commute to San

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Speaker 1: Jose and hating the work. All right, Guys, if you

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Speaker 1: interview for a job, don't slam the work immediately after

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Speaker 1: the job interview. Don't sit there and say you're you're

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Speaker 1: debating on whether or not you're going to accept the position,

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Speaker 1: because especially if it happens to be a computer or

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Speaker 1: or i T type company, because there's a chance they're

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Speaker 1: gonna notice. Yes, like the guy from Cisco who wrote,

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Speaker 1: who was the hiring manager, I'm sure they would love

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Speaker 1: to know that you will hate the work. We hear

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Speaker 1: at Cisco are well versed in the web. Yeah, so

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Speaker 1: um burn and uh And this this particular tweet also

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Speaker 1: gave rise to lots of parodies and spoofs. People were

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Speaker 1: joking about Cisco fatty because he was talking about the

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Speaker 1: fatty paycheck. Uh. Yeah, you don't want that kind of reputation.

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Speaker 1: And keep in mind, like again, he was probably thinking

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Speaker 1: that he was just posting that to his friends, but

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Speaker 1: because he didn't have a protected Twitter account, everyone got

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Speaker 1: to see it. Um. And then there are other ways

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Speaker 1: of having social social media faue pas as well, like Skittles, Skittles, yeah,

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Speaker 1: candy exactly, because not all of these are necessarily people

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Speaker 1: saying stupid things online and getting in trouble. In some cases,

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Speaker 1: it's a company allowing people to say stupid things. Yeah.

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Speaker 1: What Skittles did was Skittles created and a little applet

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Speaker 1: on their web page that would automatically post Twitter messages

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Speaker 1: that had the hashtag Skittles in them, And once people

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Speaker 1: figured that out, they began to have a little bit

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Speaker 1: of fun uh using these Skittles hashtag. Here's one that

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Speaker 1: was posted by Baritunde Thurston, who is a comedian. This

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Speaker 1: is one of the few pretty much safer work ones,

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Speaker 1: although again tasteless humor. Here we go hashtag Skittles got

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Speaker 1: stuck in my mouth while I was driving, forced me

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Speaker 1: to slam into orphanage, killing hundreds. I'll never eat them again.

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Speaker 1: So in that case, the faux pas is a company

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Speaker 1: thinking that people will be reasonable and not take advance

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Speaker 1: enag of a of a system to in order to

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Speaker 1: make tasteless jokes. Uh. Lesson learned one of the major

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Speaker 1: auto manufacturers here in the United States posted um UM

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Speaker 1: an opportunity to make your own commercial on their website

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Speaker 1: about suv s or utility vehicles, which are uh, very

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Speaker 1: useful vehicles, but they also consume a lot of gas

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Speaker 1: petroleum petrol um And so rather than making viral video

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Speaker 1: videos that would extol the virtues of driving SUVs and

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Speaker 1: o MG, aren't these fun, people started talking about how

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Speaker 1: much gas they were using and how they were destroying

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Speaker 1: the planet. And I'm going to try to find the company.

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Speaker 1: If not, then you can write, but don't pause the

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Speaker 1: podcast now if when Jonathan's talking, I can't find it.

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Speaker 1: But that reminded me of that because I had forgotten

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Speaker 1: about the Skittles thing UM completely because it's been that's

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Speaker 1: been a couple of years ago, hasn't it now now

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Speaker 1: that we're recording in UM. But they are all sorts

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Speaker 1: of other things. Politicians have been terrible about this. They um.

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Speaker 1: Of course, they've been caught tweeting and emailing and doing

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Speaker 1: all kinds of things in session when they're supposed to

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Speaker 1: actually be paying attention to what's going on during the

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Speaker 1: State of the Union address. Yes, UM but I was

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Speaker 1: thinking of the United States representative from Michigan, Pete Hoekstra,

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Speaker 1: who who was on a UH state trip to Iraq

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Speaker 1: and Afghanistan, except the military would have preferred that he

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Speaker 1: didn't tell people where he was, and he was tweeting

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Speaker 1: about his whereabouts and saying that he had just landed

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Speaker 1: in Iraq, and the Pentagon was really upset with him,

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Speaker 1: for it makes protecting a public servant much more difficult

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Speaker 1: when the public servant is broadcasting his position exactly. And

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Speaker 1: as we know, people in you know, everywhere in the

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Speaker 1: world at least did had access to these tools are

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Speaker 1: using them. So it is very likely that somebody who

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Speaker 1: may have wanted to remove him from the planet was

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Speaker 1: reading that right as he was tweeting it. Here's another

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Speaker 1: politico who who used social networking poorly, Virginia State Senator

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Speaker 1: Jeff Frederick, member of the Republican Party. He tweeted about

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Speaker 1: a Democrat named Ralph Northam who was considering uh leaving

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Speaker 1: the Democratic Party. I remember this. Here's the Twitter message.

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Speaker 1: Big news coming out of Senate. Apparently one dem is

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Speaker 1: either switching or leaving the DEM Caucus. Negotiations for power

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Speaker 1: sharing underway now if he had done this after the switch,

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Speaker 1: it wouldn't have been such a big deal. But he

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Speaker 1: did it before, which gave the Democrats, who were paying

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Speaker 1: attention to the internet, the opportunity to find out who

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Speaker 1: was the person the person who was going to quote

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Speaker 1: unquote leave the Democratic Party and put a lot of

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Speaker 1: political pressure on that guy, Ralph Northam to stay a Democrat.

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Speaker 1: And that is exactly what happened, which means that Jeff

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Speaker 1: Frederick managed to stick it to his own party. You know,

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Speaker 1: they might have gained another uh you know, an ally,

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Speaker 1: but because he got a little thumb happy on Twitter,

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Speaker 1: that ended up not happening. Yeah. Actually, that's funny because

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Speaker 1: according to the information I saw now that the Senate

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Speaker 1: um in Virginia is has an even number of members,

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Speaker 1: and so the lieutenant governor, uh, in the case of

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Speaker 1: a tie vote in the Senate, is the tiebreaker. Now,

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Speaker 1: the lieutenant governor was a Republican, and if if the

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Speaker 1: switch had been made, it would have been an even

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Speaker 1: split down the middle, which means that if there was

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Speaker 1: a vote down party lines half Democrat half Republican, the

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Speaker 1: lieutenant governor, a Republican, would have been able to Basically

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Speaker 1: they would have been able to do anything they needed

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Speaker 1: to do down party lines, because you know that that

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Speaker 1: one UH senator had switched, but leaving the Democrats at

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Speaker 1: fifty one forty nine, um prevented that from happening. So

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Speaker 1: that was probably not such a good move. Actually, I'm

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Speaker 1: not sure that it's there a hundred senators in Virginia,

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Speaker 1: so anyway it was, or however many of there are. UM.

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Speaker 1: So I was gonna say, if you are not supposed

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Speaker 1: to tweet during jury duty, you should you should not

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Speaker 1: tweet during jury duty or or use Facebook, or use Facebook.

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Speaker 1: I'm specifically thinking about you to date show anchorman or

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Speaker 1: weatherman alt Roker. Well, I like you, aut Roker. However,

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Speaker 1: you shouldn't tweet during jury duty. I don't even know

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Speaker 1: this story. Can you tell me a little more? Not

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Speaker 1: a lot? But he he got busted for tweeting because well,

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Speaker 1: the thing is, I mean, if you're in jury duty,

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Speaker 1: you're not supposed to be discussing the details of the case.

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Speaker 1: It's supposed to be quiet. Um. Then again, you don't

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Speaker 1: often have media personalities and your jury pool at that

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Speaker 1: at that level, because if you don't live in the

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Speaker 1: United States, Mr Roker is a well known and pretty

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Speaker 1: well liked, uh celebrity on one of the morning news

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Speaker 1: shows Networks New Shows, and uh, yeah, I mean a

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Speaker 1: lot of lots and lots of people know who he is.

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Speaker 1: He's a he's a pretty personable guy and easy to

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Speaker 1: follow on Twitter, and yeah, that that draws a lot

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Speaker 1: of attention. You would go, hey, how Roker's in jury

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Speaker 1: duty with me and he's tweeting about it. There was

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Speaker 1: a juror in the United Kingdom who uh apparently was

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Speaker 1: really confused over how she should side in the case,

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Speaker 1: and so she used her Facebook profile to ask her

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Speaker 1: friends what she should do and essentially made a poll

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Speaker 1: over whether she should give a guilty or not guilty verdict.

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Speaker 1: Needless to say, the judge was not amused and she

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Speaker 1: was removed from the jury pool. Uh so, yeah, that

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Speaker 1: was also not a very wise decision. I'm getting back

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Speaker 1: to politicians for a second. We mentioned Craig's list briefly.

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Speaker 1: I gotta I gotta tell this story though. Okay, so

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Speaker 1: here's the other thing about if if you are uh

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Speaker 1: if if you have decided that you are going to

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Speaker 1: have an affair, first of all, shame upon you. But secondly, Uh,

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Speaker 1: you might want to make sure you're not leaving a

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Speaker 1: easily followable trail, or that you're talking to people who

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Speaker 1: might recognize who you are. That unfortunately happened with Christopher Lee,

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Speaker 1: who was a congressman who responded to a personal ad

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Speaker 1: on Craigslist of a woman who was looking for someone,

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Speaker 1: and he claimed at that he was a thirty nine

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Speaker 1: year old divorced lobbyist. He is actually a forty six

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Speaker 1: year old former congressman who was married and has kids. Um,

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Speaker 1: And he posted he sent the lady a picture of himself, uh,

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Speaker 1: making a muscle man pose, wearing no shirt at all,

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Speaker 1: and that has now become sort of his image on

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Speaker 1: the web, which I think probably has heard his political future,

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Speaker 1: at least in the short term. Although this is America,

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Speaker 1: you never know true true enough. Um, yeah, I mean

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Speaker 1: that the you know, the United States has a a

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Speaker 1: place where many entrepreneurs, you know, set out to strike

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Speaker 1: it rich. Like I'm thinking about Mark Cuban, who made

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Speaker 1: a whole lot of money on an internet startup which

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Speaker 1: went big and then he bought the Dallas Mavericks started

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Speaker 1: complaining about the officiating on social media. Yeah, uh, tweeted

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Speaker 1: got fined twenty five thousand dollars complaining about the refs. Yeah, yeah, sports,

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Speaker 1: We've we've actually done a podcast about social media and

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Speaker 1: sports and we talked about how the two don't necessarily

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Speaker 1: go hand in hand and uh or how how you know.

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Speaker 1: Some teams and some um stadiums have struggled with the

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Speaker 1: ability of their employees to now reach a global audience

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Speaker 1: like it used to be that if you were a

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Speaker 1: player or if well, players are a little different because

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Speaker 1: they have access to too larger media outlets. But let's

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Speaker 1: say that you're an employee with a stadium. Chances are

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Speaker 1: if you were complaining about things, you were just complaining

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Speaker 1: it to a small group of people and no one

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Speaker 1: really cared. But the Philadelphia Eagles Stadium cared when um UH,

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Speaker 1: an employee was critic sizing the team, the Eagles team

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Speaker 1: on Facebook and the the stadium uh, the stadium brass

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Speaker 1: decided to fire him for that. Then, Actually, I guess

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Speaker 1: Pennsylvania in general has problems with employees, sports employees and

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Speaker 1: the internet. Because Andrew Kurtz, who and I love this,

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Speaker 1: was a Pittsburgh pirate Peroguey mascot was fired because he

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Speaker 1: criticized team management of the Pittsburgh Pirates on Facebook, he

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Speaker 1: got he got canned. So you know, if you're a

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Speaker 1: paroguey just be careful about that social networking. Also, you're

427
00:26:39,280 --> 00:26:46,439
Speaker 1: delicious what a spud uh, you know? And it doesn't

428
00:26:46,480 --> 00:26:49,960
Speaker 1: take a parogue to make a mistake on on Twitter though,

429
00:26:50,520 --> 00:26:52,720
Speaker 1: I mean, you could, you know, tweet your personal phone

430
00:26:52,800 --> 00:26:57,960
Speaker 1: number to twenty one followers yikes? Like New York Times

431
00:26:58,000 --> 00:27:01,800
Speaker 1: tech columnists, well well well spected tech columnist David Hog,

432
00:27:02,800 --> 00:27:05,119
Speaker 1: I think I think a lot of us have accidentally

433
00:27:05,440 --> 00:27:08,080
Speaker 1: put out a public tweet when we thought we were

434
00:27:08,119 --> 00:27:10,960
Speaker 1: doing a direct message. I know I have, and I've

435
00:27:10,960 --> 00:27:14,280
Speaker 1: seen others too. I remember there was there was one

436
00:27:14,320 --> 00:27:16,639
Speaker 1: where it was supposed to be Oh, I remember it

437
00:27:16,760 --> 00:27:20,840
Speaker 1: was pollen Storm paullen Storm, the musical group, sending a

438
00:27:20,880 --> 00:27:25,600
Speaker 1: message to Neil Gaiman because they were going up to

439
00:27:25,880 --> 00:27:28,280
Speaker 1: visit Neil Gaiman. And Neil Gaiman and Poullen Storm and

440
00:27:28,359 --> 00:27:31,640
Speaker 1: Jonathan Colton are all friends and Neil Gaiman's a very

441
00:27:31,680 --> 00:27:36,639
Speaker 1: well known author, and paullen Storm accidentally publicly tweeted the

442
00:27:36,880 --> 00:27:39,600
Speaker 1: location of the restaurant they were all going to have

443
00:27:39,720 --> 00:27:43,440
Speaker 1: lunch at, and then immediately send on a message saying

444
00:27:43,800 --> 00:27:48,480
Speaker 1: please don't mob us. And because it was meant to

445
00:27:48,480 --> 00:27:52,600
Speaker 1: be a private message and it wasn't good times with

446
00:27:52,800 --> 00:27:57,560
Speaker 1: times also not necessarily a good idea to reveal that

447
00:27:57,600 --> 00:28:04,480
Speaker 1: you were leaving your house. Um. Israel Himan uh tweeted

448
00:28:04,760 --> 00:28:06,600
Speaker 1: to his I think he had around a couple of

449
00:28:06,600 --> 00:28:08,679
Speaker 1: thousand followers at the time, that he was leaving his

450
00:28:08,760 --> 00:28:11,760
Speaker 1: house to go on vacation for a ten hour drive,

451
00:28:12,280 --> 00:28:15,080
Speaker 1: and then he tweeted later that he made it um.

452
00:28:15,160 --> 00:28:16,879
Speaker 1: And then when he got home he found out that

453
00:28:16,920 --> 00:28:21,280
Speaker 1: his house had been broken into. And in the interview

454
00:28:21,280 --> 00:28:23,520
Speaker 1: I read and uh, I got I got a lot

455
00:28:23,520 --> 00:28:27,199
Speaker 1: of my ideas from from Keymate Houstner's story at ABC

456
00:28:27,320 --> 00:28:30,040
Speaker 1: News about tweet faux pause, the ones that I didn't

457
00:28:30,040 --> 00:28:32,879
Speaker 1: already know. I found some other juicy ones, and uh,

458
00:28:32,960 --> 00:28:35,600
Speaker 1: this is one of them. And in the interview they

459
00:28:35,640 --> 00:28:37,600
Speaker 1: did with him said, you know, my wife thinks it

460
00:28:37,720 --> 00:28:40,560
Speaker 1: may have been random, but I'm not so sure. That's

461
00:28:40,560 --> 00:28:42,880
Speaker 1: a paraphrase. It wasn't exact quote, but he he essentially

462
00:28:42,920 --> 00:28:46,120
Speaker 1: said that, you know, I think that maybe that was

463
00:28:46,160 --> 00:28:48,320
Speaker 1: a really bad idea on my part, and yes, it

464
00:28:48,320 --> 00:28:50,440
Speaker 1: it really kind of is it's it's nice to have

465
00:28:50,520 --> 00:28:58,600
Speaker 1: these check in enabled systems like four squares and Wala,

466
00:28:59,160 --> 00:29:01,440
Speaker 1: but you have to be really careful because you really

467
00:29:01,440 --> 00:29:04,400
Speaker 1: don't know. If people know who you are on there

468
00:29:04,440 --> 00:29:07,360
Speaker 1: and they know where where you live and you've said,

469
00:29:07,400 --> 00:29:09,560
Speaker 1: you know, hey, I'm across the country on a business trip,

470
00:29:10,440 --> 00:29:13,520
Speaker 1: that's almost open advertising to come and get robbed. Now

471
00:29:13,720 --> 00:29:17,479
Speaker 1: that being said, if you are careful about your private

472
00:29:17,520 --> 00:29:21,760
Speaker 1: information online and you can't necessarily find your address online,

473
00:29:21,960 --> 00:29:25,800
Speaker 1: then you're probably in okay shape. One way to test that,

474
00:29:25,840 --> 00:29:27,920
Speaker 1: by the way, is to go to Google and type

475
00:29:27,920 --> 00:29:30,400
Speaker 1: your address and not your name, but your address, and

476
00:29:30,440 --> 00:29:33,040
Speaker 1: see if your name comes up in relation to your address.

477
00:29:34,080 --> 00:29:38,080
Speaker 1: And if so, then somewhere on the web, whether it's

478
00:29:38,120 --> 00:29:42,280
Speaker 1: Facebook where you've got it public information there or somewhere else, uh,

479
00:29:42,320 --> 00:29:45,240
Speaker 1: there is a link between you and your address. So

480
00:29:45,320 --> 00:29:48,360
Speaker 1: you want to make sure that those are clean. In fact, really,

481
00:29:48,360 --> 00:29:50,720
Speaker 1: as a general rule, you want to kind of if

482
00:29:50,720 --> 00:29:54,080
Speaker 1: you're going to be interviewing for a job or if

483
00:29:54,120 --> 00:29:57,360
Speaker 1: you're entering the professional market, you really want to kind

484
00:29:57,360 --> 00:30:02,080
Speaker 1: of scrub your social network stuff clean as much as possible,

485
00:30:02,680 --> 00:30:05,760
Speaker 1: especially for Facebook, you know, use those privacy settings make

486
00:30:05,800 --> 00:30:08,840
Speaker 1: sure that the people who have access to say, let's

487
00:30:09,160 --> 00:30:11,520
Speaker 1: let's say you're using Facebook to have fun with your friends.

488
00:30:12,120 --> 00:30:14,640
Speaker 1: Let's let's also say that if you're going to do that,

489
00:30:14,800 --> 00:30:16,720
Speaker 1: make sure your privacy settings are set to a point

490
00:30:16,720 --> 00:30:19,520
Speaker 1: where not just anyone could log on and see the

491
00:30:19,560 --> 00:30:23,760
Speaker 1: photo of you, you know, drinking alcohol with your shirt

492
00:30:23,840 --> 00:30:28,400
Speaker 1: off and you know, uh uh a funny but obscene

493
00:30:28,400 --> 00:30:32,920
Speaker 1: word written across your chest. That's not something that your your, your,

494
00:30:33,880 --> 00:30:37,120
Speaker 1: your future employer is going to find very impressive. In

495
00:30:37,200 --> 00:30:41,760
Speaker 1: most cases, I will use the qualifier in most cases

496
00:30:41,960 --> 00:30:44,760
Speaker 1: because who knows I did make a joke the other

497
00:30:44,840 --> 00:30:47,800
Speaker 1: day that one day, the same people who are posting

498
00:30:47,840 --> 00:30:51,960
Speaker 1: these irresponsible pictures of themselves on Facebook without any privacy settings,

499
00:30:52,000 --> 00:30:54,960
Speaker 1: someday they will be the people in charge. And that's

500
00:30:54,960 --> 00:31:00,320
Speaker 1: when social moray's will crumble, institutions will fall, zombies will eyes,

501
00:31:00,360 --> 00:31:06,120
Speaker 1: and Ghostbusters three will be in theaters. Thank you, So,

502
00:31:06,640 --> 00:31:09,000
Speaker 1: I mean, they're There are tons of other examples, but

503
00:31:09,040 --> 00:31:11,000
Speaker 1: we're gonna have to kind of wrap this up. I

504
00:31:11,040 --> 00:31:13,800
Speaker 1: did want to mention a few times, just because you

505
00:31:13,840 --> 00:31:15,680
Speaker 1: do make a mistake, or let's not even call it

506
00:31:15,720 --> 00:31:18,400
Speaker 1: a mistake. Let's say that you're just expressing your opinion,

507
00:31:18,920 --> 00:31:22,240
Speaker 1: because there are lots of cases where people were either

508
00:31:22,480 --> 00:31:26,800
Speaker 1: fired or were um uh, were harassed just for expressing

509
00:31:26,800 --> 00:31:30,160
Speaker 1: an opinion on these social networking sites, not necessarily an

510
00:31:30,200 --> 00:31:34,680
Speaker 1: uninformed opinion, um and not. It doesn't always turn out badly,

511
00:31:35,040 --> 00:31:37,160
Speaker 1: and we do have to walk a fine line between

512
00:31:37,720 --> 00:31:41,320
Speaker 1: making sure that we don't we're that we're not irresponsible

513
00:31:41,320 --> 00:31:44,480
Speaker 1: online and making sure that our freedom of speech and

514
00:31:44,480 --> 00:31:48,600
Speaker 1: our freedom of expression remains protected. You know, there's a

515
00:31:48,640 --> 00:31:51,400
Speaker 1: there's a balance there. We're not telling you don't say

516
00:31:51,480 --> 00:31:54,280
Speaker 1: what you're thinking online. We're just saying think about it

517
00:31:54,360 --> 00:31:58,240
Speaker 1: first and think about the potential consequences before it's saying it.

518
00:31:58,880 --> 00:32:02,400
Speaker 1: And here's what I would close with. In Australia, there

519
00:32:02,520 --> 00:32:06,720
Speaker 1: was have you heard of the Facebook six um? You know,

520
00:32:06,720 --> 00:32:09,440
Speaker 1: I'm not sure that I have. So in Australia, there

521
00:32:09,520 --> 00:32:13,680
Speaker 1: was the their corrections systems systems. So the prison system

522
00:32:13,680 --> 00:32:18,680
Speaker 1: in Australia UM was going through some some trouble and

523
00:32:18,800 --> 00:32:21,920
Speaker 1: some of the hundreds of employees actually joined a Facebook

524
00:32:21,920 --> 00:32:26,840
Speaker 1: group where they could have discussions about the system, the

525
00:32:26,920 --> 00:32:31,080
Speaker 1: politics within the system, the troubles they perceived, the potential

526
00:32:31,120 --> 00:32:34,720
Speaker 1: solutions really a place to kind of not just suggest things,

527
00:32:34,800 --> 00:32:37,960
Speaker 1: but to gripe and grouse. I mean everyone occasionally needs

528
00:32:38,000 --> 00:32:40,440
Speaker 1: to do that, right, just to go home and get

529
00:32:40,480 --> 00:32:42,880
Speaker 1: it out vent and say, God, it was just such

530
00:32:42,920 --> 00:32:46,120
Speaker 1: a bad day at work and blah blah blah blah.

531
00:32:46,160 --> 00:32:48,920
Speaker 1: Not me because I love my job, but everyone else.

532
00:32:49,440 --> 00:32:56,080
Speaker 1: Uh So, Anyway, the the commissioner for the Corrective Services

533
00:32:56,520 --> 00:33:02,560
Speaker 1: Department in Australia UH singled out six particular employees among

534
00:33:02,640 --> 00:33:06,040
Speaker 1: the hundreds that were using this Facebook group and said

535
00:33:06,040 --> 00:33:10,320
Speaker 1: that they were using language that was public bullying and

536
00:33:10,400 --> 00:33:13,200
Speaker 1: so started to make the move to have them terminated

537
00:33:13,240 --> 00:33:17,480
Speaker 1: from their positions. Uh. The the six ended up having

538
00:33:17,520 --> 00:33:22,120
Speaker 1: a suit against the Corrective Services Department and six months

539
00:33:22,200 --> 00:33:25,600
Speaker 1: later they won the suit, which essentially said that no,

540
00:33:25,720 --> 00:33:28,560
Speaker 1: you can't fire them because they were criticizing the department.

541
00:33:29,160 --> 00:33:31,680
Speaker 1: And uh but I mean that's just another indication that

542
00:33:32,560 --> 00:33:36,000
Speaker 1: there are times where where if you express your opinion

543
00:33:36,040 --> 00:33:39,040
Speaker 1: there could be consequences. Now, hopefully if it's something like

544
00:33:39,080 --> 00:33:42,200
Speaker 1: this case and you have you have actual, you know,

545
00:33:42,400 --> 00:33:47,160
Speaker 1: case to support your your perspective, it'll all turn out

546
00:33:47,240 --> 00:33:49,600
Speaker 1: all right. But that's six months out of your life.

547
00:33:50,160 --> 00:33:54,720
Speaker 1: So again, it's the balance between being able to speak

548
00:33:54,760 --> 00:33:59,080
Speaker 1: your mind and knowing that there could be potential consequences

549
00:33:59,080 --> 00:34:02,680
Speaker 1: further down the road. So there's an element of bravery

550
00:34:02,760 --> 00:34:04,920
Speaker 1: there too. I mean, I'm sure that the people in

551
00:34:05,000 --> 00:34:08,000
Speaker 1: Egypt who were using Twitter and Facebook in order to

552
00:34:08,200 --> 00:34:13,120
Speaker 1: criticize the government and to organize protests, they were doing that.

553
00:34:14,200 --> 00:34:17,080
Speaker 1: I'm sure with the knowledge that if things went poorly,

554
00:34:17,239 --> 00:34:22,080
Speaker 1: it could really come to haunt them later on. But

555
00:34:22,080 --> 00:34:23,719
Speaker 1: but they showed courage in that case. But there's a

556
00:34:23,719 --> 00:34:27,359
Speaker 1: difference between showing courage and a protest and calling your

557
00:34:27,400 --> 00:34:31,719
Speaker 1: employer a jerk, right, So just make sure you know

558
00:34:31,800 --> 00:34:37,440
Speaker 1: that difference, because sometimes I don't. By the way, just

559
00:34:37,480 --> 00:34:40,960
Speaker 1: to follow up, I never did find the the SUV company,

560
00:34:41,080 --> 00:34:42,759
Speaker 1: So I'm sure somebody if you would like to tell

561
00:34:42,800 --> 00:34:44,840
Speaker 1: us on Facebook who that was. I can't remember for

562
00:34:44,880 --> 00:34:46,759
Speaker 1: the life of me who it was. Um, And I

563
00:34:46,800 --> 00:34:49,360
Speaker 1: looked at the outroker thing because I just basically pulled

564
00:34:49,360 --> 00:34:52,640
Speaker 1: it from my list. Um, he was actually taking pictures

565
00:34:52,680 --> 00:34:57,239
Speaker 1: and posting pictures of the prospective jurors. He said he

566
00:34:57,320 --> 00:35:03,360
Speaker 1: got permission and U and the the court basically said

567
00:35:03,440 --> 00:35:06,000
Speaker 1: he was okay because somebody told him it was okay,

568
00:35:06,000 --> 00:35:09,200
Speaker 1: but it really wasn't okay to do that. But someone

569
00:35:09,280 --> 00:35:12,759
Speaker 1: had told him it was okay, so they weren't. It's like, well,

570
00:35:12,800 --> 00:35:15,400
Speaker 1: you know, you got told something. It isn't incorrect, but

571
00:35:15,440 --> 00:35:17,920
Speaker 1: you were actually told that, so it's not your fault.

572
00:35:18,000 --> 00:35:20,239
Speaker 1: Even so, I don't do it. I can't imagine being

573
00:35:20,239 --> 00:35:23,319
Speaker 1: the person who told him, oh, sure you can do that. Yeah,

574
00:35:23,360 --> 00:35:25,640
Speaker 1: and I I don't think i'd want to have the pictures,

575
00:35:25,640 --> 00:35:28,880
Speaker 1: but yes, that is. That is the more specific information

576
00:35:28,920 --> 00:35:31,200
Speaker 1: about about what he was doing. I'm sorry I didn't

577
00:35:31,239 --> 00:35:34,560
Speaker 1: have that earlier. I was just grabbing all kinds of

578
00:35:34,640 --> 00:35:37,200
Speaker 1: crazy things and I thought, oh, that's interesting. Yeah, like

579
00:35:37,239 --> 00:35:39,440
Speaker 1: we said, there are a lot more stories here. I mean,

580
00:35:39,440 --> 00:35:42,919
Speaker 1: there's stories about companies that laid off, you know, more

581
00:35:42,960 --> 00:35:46,800
Speaker 1: than a dozen employees, for creating a Facebook pro Facebook

582
00:35:47,120 --> 00:35:50,719
Speaker 1: group page to talk about something or other. Ones of

583
00:35:50,840 --> 00:35:52,480
Speaker 1: a lot of sports ones. There are a lot of

584
00:35:52,480 --> 00:35:56,880
Speaker 1: politician ones. There's the entire there's an entire sub genre

585
00:35:57,000 --> 00:36:00,479
Speaker 1: for teachers. Because of course, teachers, you know, they're held

586
00:36:00,480 --> 00:36:03,480
Speaker 1: to a very specific kind of standard and should they

587
00:36:03,520 --> 00:36:08,040
Speaker 1: have anything in their social media profiles that is somewhat

588
00:36:08,400 --> 00:36:12,520
Speaker 1: uh below that standard. They could suffer for it, and

589
00:36:12,719 --> 00:36:15,800
Speaker 1: there's not a whole lot of sympathy offered to them

590
00:36:15,840 --> 00:36:19,000
Speaker 1: from most school boards, I would say, and uh oh.

591
00:36:19,040 --> 00:36:21,239
Speaker 1: And then there's the guy from best Buy who was

592
00:36:21,680 --> 00:36:26,040
Speaker 1: fired and then rehired by best Buy for creating the

593
00:36:26,239 --> 00:36:30,640
Speaker 1: YouTube video of the cartoon where it's the customer who

594
00:36:30,640 --> 00:36:34,120
Speaker 1: comes in wanting to buy an iPhone and the the

595
00:36:34,160 --> 00:36:37,160
Speaker 1: best Buy representative is trying to convince the customer that

596
00:36:37,239 --> 00:36:40,600
Speaker 1: the EVO is a superior product. That was the one

597
00:36:40,640 --> 00:36:44,760
Speaker 1: that kind of launched all the the that that series

598
00:36:44,800 --> 00:36:47,840
Speaker 1: of videos of all the cartoons with the robotic voices

599
00:36:48,200 --> 00:36:51,359
Speaker 1: that wanted an iPhone. You know that kind of thing,

600
00:36:51,520 --> 00:36:54,680
Speaker 1: I want an iPhone? Yes, exactly that video. There's that

601
00:36:54,719 --> 00:36:58,080
Speaker 1: guy too. So this does span things well beyond Twitter

602
00:36:58,120 --> 00:37:01,040
Speaker 1: and Facebook. Guys, if you have any favorite stories, or

603
00:37:01,080 --> 00:37:03,480
Speaker 1: if you have a story of what happened to you

604
00:37:04,040 --> 00:37:07,440
Speaker 1: or to maybe someone you know who perhaps used Twitter

605
00:37:07,560 --> 00:37:13,080
Speaker 1: or Facebook in a moment of absent mindedness, let's say,

606
00:37:13,400 --> 00:37:15,200
Speaker 1: and you want to share it. First of all, keep

607
00:37:15,200 --> 00:37:17,799
Speaker 1: it clean, folks, but you can let us know on

608
00:37:17,840 --> 00:37:21,879
Speaker 1: Facebook or Twitter are handle there is text stuff h

609
00:37:22,040 --> 00:37:24,279
Speaker 1: s W. Or you can shoot us an email That

610
00:37:24,360 --> 00:37:27,160
Speaker 1: address is tech stuff at how stuff works dot com,

611
00:37:27,239 --> 00:37:30,359
Speaker 1: and Chris and I will talk to you again, hopefully

612
00:37:30,440 --> 00:37:35,399
Speaker 1: when we think about it first really soon. For more

613
00:37:35,440 --> 00:37:37,920
Speaker 1: on this and thousands of other topics, visit how stuff

614
00:37:37,920 --> 00:37:40,759
Speaker 1: works dot com. To learn more about the podcast, click

615
00:37:40,800 --> 00:37:43,120
Speaker 1: on the podcast icon in the upper right corner of

616
00:37:43,160 --> 00:37:47,200
Speaker 1: our homepage. The house stuff Works iPhone app has arrived.

617
00:37:47,320 --> 00:37:54,560
Speaker 1: Download it today on iTunes, brought to you by the

618
00:37:54,600 --> 00:37:57,960
Speaker 1: reinvented two thousand twelve camera. It's ready, are you