WEBVTT - Scout Sobel: The Emotional Entrepreneur 0:00:09.320 --> 0:00:17.439 Carol, she's queen and talking if she's getting not afraid 0:00:17.480 --> 0:00:20.880 of feel it, so just let it flow. No one 0:00:21.000 --> 0:00:28.720 can with cry car learn this sounds care learned. Okay, 0:00:28.800 --> 0:00:35.080 I am here with the woman, the myth, the legend, 0:00:35.159 --> 0:00:39.000 all of the things Scout sobel she You've just created 0:00:39.120 --> 0:00:43.680 so much credible. You've dreamed up so much. You're such 0:00:43.720 --> 0:00:46.760 an entrepreneur to the point where you are releasing a book. 0:00:47.080 --> 0:00:52.040 But what I love about you so much is you 0:00:52.960 --> 0:00:56.200 are a badass business woman crushing it and like making 0:00:56.240 --> 0:00:58.720 so much money and changing women's lives and doing all 0:00:58.720 --> 0:01:01.240 this stuff. But like you are fully invested in your 0:01:01.240 --> 0:01:05.959 emotions and like putting leading with that, and you don't 0:01:06.040 --> 0:01:10.000 try to just like be this corporate, bold business person. 0:01:10.120 --> 0:01:13.520 You're like all about your feelings and you have a 0:01:13.560 --> 0:01:16.840 big journey. So I started working with you because you 0:01:17.000 --> 0:01:20.479 run a network called Scouts Agency, where you pretty much 0:01:20.520 --> 0:01:24.399 have kind of women who collaborate with you and you 0:01:24.440 --> 0:01:27.280 get them on podcasts, you get there, you get them branding, 0:01:27.319 --> 0:01:29.600 and you crush and like the guests that you have 0:01:29.680 --> 0:01:33.920 brought me have been some of my favorite interviews. Loved them. 0:01:33.959 --> 0:01:35.959 But you have had a long journey to get here, 0:01:36.040 --> 0:01:40.040 so kind of talk to me about your half. Yeah, 0:01:40.200 --> 0:01:42.080 so before we start recurring, I was like, it's so 0:01:42.120 --> 0:01:44.440 good to see you in person, because collaborating with you 0:01:44.520 --> 0:01:47.119 has been the best over the last two years. And 0:01:47.520 --> 0:01:50.160 you know, you know firsthand that we don't talk corporate 0:01:50.200 --> 0:01:52.400 lingo in our emails. And sometimes when I get a 0:01:52.440 --> 0:01:55.320 new employee, UM, I will literally slack her and me like, 0:01:55.360 --> 0:01:58.240 can you add more warmth to that email? You know, 0:01:58.920 --> 0:02:02.240 just because I really believe in human connection and all 0:02:02.280 --> 0:02:07.800 that we do. But where I started, so I suppose, 0:02:08.120 --> 0:02:11.320 you know, dreaming of all of this, running Scouts Agency, 0:02:11.480 --> 0:02:14.799 co hosting O Cases podcast, hosting Scout podcast, coming out 0:02:14.840 --> 0:02:19.080 with my book, The Emotional Entrepreneur is probably not the 0:02:20.280 --> 0:02:22.880 destination people thought that I would kind of end up 0:02:22.919 --> 0:02:26.320 A long time ago. When I was fourteen, I had 0:02:26.360 --> 0:02:29.280 my first suppressive episode and then I was formally diagnosed 0:02:29.280 --> 0:02:32.320 with bi polar disorder. At the age of twenty, I 0:02:32.440 --> 0:02:35.160 dropped out of what is a depressive episode? How do 0:02:35.200 --> 0:02:39.079 you know when you're having? So I'm sure you know 0:02:39.120 --> 0:02:43.639 when you're having. For me, specifically, it looked like just 0:02:43.720 --> 0:02:47.000 a complete dip in mood that lasted a couple of months, 0:02:47.440 --> 0:02:50.160 I stopped taking care of myself. I stopped putting myself 0:02:50.200 --> 0:02:53.839 together for school. You know, I was freshman in high school. Um, 0:02:54.240 --> 0:02:57.200 I started utilizing all these things to try and control 0:02:57.320 --> 0:03:00.680 you know, uh, either not eating or been ing and purging. 0:03:00.720 --> 0:03:02.720 I don't suffer from a needing disorder, but it was 0:03:02.760 --> 0:03:05.280 a way that I kind of attempted to have emotional 0:03:05.320 --> 0:03:08.679 control over what was happening to me. I was self harming, 0:03:08.960 --> 0:03:11.960 I was isolating, and I became very apparent to my 0:03:12.040 --> 0:03:15.120 loved ones and to my friends and family. So I 0:03:15.240 --> 0:03:18.279 knew pretty off the bat, and then my physical appearance 0:03:18.400 --> 0:03:22.760 reflected that in interchange. And then once news of the 0:03:22.800 --> 0:03:26.239 self harm and the restricting avinging came out, my parents 0:03:26.240 --> 0:03:29.720 put me in therapy and it was you know, let 0:03:29.720 --> 0:03:31.560 me see, I'm terrible at math. But it was about 0:03:31.600 --> 0:03:35.720 six years until I was diagnosed officially after going to therapy, 0:03:35.760 --> 0:03:39.040 and I was really the only friend of mine in therapy, 0:03:39.440 --> 0:03:45.040 and I don't remember really receiving quite judgment around it. Yes, 0:03:45.200 --> 0:03:47.400 my friends made funny at times for being the more 0:03:47.440 --> 0:03:50.000 sensitive one, for being the one that's a little bit 0:03:50.040 --> 0:03:52.680 more emotional, and so it was always kind of known 0:03:53.040 --> 0:03:56.160 that I struggle a little bit. Internally, I was known 0:03:56.240 --> 0:03:59.360 for taking ridiculous amounts of mental health days. I would 0:03:59.360 --> 0:04:02.760 just leave um my mom wrote me notes out, or 0:04:02.800 --> 0:04:05.920 sometimes I would just skip school constantly, just to feel 0:04:05.920 --> 0:04:09.240 alone and enter into my own little world. But I 0:04:09.360 --> 0:04:12.800 wasn't really until I got formally diagnosed, or I should 0:04:12.800 --> 0:04:15.040 say it wasn't really until I left for college that 0:04:15.680 --> 0:04:18.920 the symptoms became to a point where I couldn't just 0:04:19.800 --> 0:04:22.520 you could have just tracked me up to teenage hormones anymore. 0:04:22.680 --> 0:04:25.000 It was really something more that was happening in my brain. 0:04:25.080 --> 0:04:29.240 And I started developing paranoia that men were following me home, 0:04:29.400 --> 0:04:31.440 they were in my car, under my bed. I was 0:04:32.160 --> 0:04:35.720 very quickly losing touch with reality, and I remember calling 0:04:35.720 --> 0:04:39.480 my dad crying from the balcony of my apartment at college, saying, 0:04:40.839 --> 0:04:43.440 you know, something's going on here, and him even thinking 0:04:43.480 --> 0:04:46.720 to himself, Okay, well, is this just her being sensitive 0:04:46.720 --> 0:04:48.680 to the fact that she left home, the fact that 0:04:48.720 --> 0:04:51.839 her you know, my parents had just gotten divorced, or 0:04:51.920 --> 0:04:55.840 is something bigger happening to my daughter? And uh, something 0:04:55.880 --> 0:04:59.120 bigger was happening to me, which resulted in years of 0:05:00.200 --> 0:05:05.800 psychiatric medication. Different healing modalities. I unfortunately dropped out of 0:05:05.839 --> 0:05:08.919 college right when I was diagnosed. It was just, you know, 0:05:09.000 --> 0:05:11.440 I was this was ten years ago, nine years ago, 0:05:11.560 --> 0:05:15.520 and I think Instagram had just started. Pashtag self care 0:05:15.640 --> 0:05:17.880 wasn't a thing when they called, when they said I 0:05:18.240 --> 0:05:20.520 was my polar, I was like, my life's sucking over, 0:05:20.680 --> 0:05:23.200 Like that's it. I'm crazy. I'm done for right. It 0:05:23.240 --> 0:05:26.839 feels so scary. It doesn't anymore. But like what you're saying, 0:05:27.400 --> 0:05:30.400 I had a bipolar roommate when I was in college, 0:05:30.440 --> 0:05:32.279 and I remember thinking like I had never met anyone 0:05:32.279 --> 0:05:35.679 who was bipolar, and I didn't understand what it meant. 0:05:35.839 --> 0:05:38.200 And living with her I did get to understand, and 0:05:38.279 --> 0:05:40.560 medication helped her a lot. But like it is, it 0:05:40.680 --> 0:05:42.880 is scary because like it wasn't so talked about before 0:05:42.920 --> 0:05:45.920 social Yeah, and so you know, I always say, my 0:05:46.000 --> 0:05:49.520 husband's in recovery. He's ten years sober, and for for 0:05:49.640 --> 0:05:52.760 his specific mental health issue, which is addiction, there was 0:05:52.760 --> 0:05:55.080 a place for him to go. There was a rehab, 0:05:55.120 --> 0:05:56.760 and then you you go to detox, and then you 0:05:56.760 --> 0:05:58.440 go to rehab, and you go to sober living and 0:05:58.480 --> 0:06:00.760 then you have the rooms in the meeting. There was 0:06:00.800 --> 0:06:04.040 no structure for people who just struggled from mental illnesses 0:06:04.080 --> 0:06:07.279 on a general spectrum, and so I went through a 0:06:07.320 --> 0:06:09.440 period of my life where I was unfunctioning. I quit 0:06:09.480 --> 0:06:12.039 every single job I started. I couldn't even be a hostess, 0:06:12.279 --> 0:06:16.279 I couldn't hold a minimum wage job, I quit the internships, everything. 0:06:16.920 --> 0:06:20.640 And it really wasn't until I started dating my now 0:06:20.720 --> 0:06:23.440 husband then boyfriend, who looked at me and said, you know, 0:06:24.040 --> 0:06:27.480 I don't care if you're depressed. If you're depressed and hopeful, 0:06:27.600 --> 0:06:31.159 I can be in this relationship. If you're depressed and hopeless, 0:06:31.360 --> 0:06:35.240 I can't be here. That's it was a big moment 0:06:35.360 --> 0:06:37.839 for me. And it was the moment that I started 0:06:38.360 --> 0:06:42.560 taking my healing into my own hands, getting really really 0:06:43.120 --> 0:06:46.520 honest about my responsibility in the entire situation where I 0:06:46.560 --> 0:06:49.200 actually had control and where I did it, what narratives 0:06:49.200 --> 0:06:51.880 were holding me back, where depression was keeping me comfortable. 0:06:51.920 --> 0:06:54.159 And that was at the age of twenty one, and 0:06:54.200 --> 0:06:57.360 I've been on a pretty radical healing journey ever since. 0:06:57.360 --> 0:06:59.960 And I'm sure we'll get into it, but finding onto 0:07:00.000 --> 0:07:03.640 prenewership was the thing that allowed me to be functioning 0:07:03.760 --> 0:07:07.919 in society when psychiatrist, therapists and doctors were having conversations 0:07:07.920 --> 0:07:10.080 with me and my parents and loved ones where we 0:07:10.160 --> 0:07:17.880 didn't know what I would amount to. Essentially like hard 0:07:17.920 --> 0:07:21.840 to grasp in your mind, to sit here and to 0:07:22.040 --> 0:07:26.400 know like you probably have just like two totally different 0:07:26.440 --> 0:07:29.600 worlds that you're living because when the but I don't 0:07:29.760 --> 0:07:33.440 I don't know anything really about bipolar. So but when 0:07:33.640 --> 0:07:37.200 you're in the midst of what do you is it 0:07:37.240 --> 0:07:41.760 like an episode or so I'm type two, so Type 0:07:41.760 --> 0:07:45.160 one leans more towards mania, and I lead more towards 0:07:45.240 --> 0:07:49.000 towards depression. So I have hypomania, which I don't really 0:07:49.040 --> 0:07:51.120 talk about too much because quite honestly, it's really fun 0:07:51.160 --> 0:07:55.720 and not really that dangerous for me. Um Yeah, it 0:07:55.800 --> 0:07:57.440 kind of just feels like I'm, you know, a little 0:07:57.520 --> 0:08:00.720 high on life for a little bit, and I have energy, 0:08:00.880 --> 0:08:03.760 and my steering wheel feels amazing when I'm driving, and 0:08:03.800 --> 0:08:06.880 it's great because it hasn't my hypomania never got to 0:08:06.920 --> 0:08:09.760 a point and hasn't gotten to a point where it's dangerous, right, 0:08:09.840 --> 0:08:12.960 It's just kind of a momentary, repped up viewpoint of life. 0:08:13.480 --> 0:08:16.160 Um So, my episodes are really when I just plummet 0:08:16.240 --> 0:08:20.880 down really really quickly that after the hypermania. Hypermania is yeah, 0:08:20.920 --> 0:08:23.440 you know, my my cycles have changed over the years. 0:08:23.480 --> 0:08:26.160 They used to be people can rapid cycle, which means 0:08:26.160 --> 0:08:29.000 they can go in between feeling high and low very 0:08:29.040 --> 0:08:32.319 quickly within the day, within the hour, et cetera. Mine 0:08:32.320 --> 0:08:34.800 were more long, so I would go into depressive episodes 0:08:34.840 --> 0:08:36.880 for like three months at a time. It felt like 0:08:36.920 --> 0:08:39.640 every three months was kind of the way I faced 0:08:39.840 --> 0:08:42.280 And I mean, that's not true for my life today. 0:08:42.320 --> 0:08:45.560 But I was not such a rapid cycler. I was 0:08:45.600 --> 0:08:49.080 more like a long term cycler. What you know, what 0:08:49.240 --> 0:08:59.040 provokes the cycle? You know, back then, when I had 0:08:59.160 --> 0:09:03.120 such long, outstanding cycles, there was a lot in me 0:09:04.720 --> 0:09:10.280 that I wasn't taking care of myself. So responsibility was 0:09:10.320 --> 0:09:15.480 a trigger for me significantly, like having to show up somewhere, 0:09:15.520 --> 0:09:20.920 having to do something. Social events were triggers, traveling with triggers, 0:09:20.960 --> 0:09:24.800 basically anything that really had to do with me extending 0:09:24.800 --> 0:09:26.920 out of my comfort zone, putting myself out there and 0:09:26.960 --> 0:09:29.959 actually figuring out my life. So that's why I always 0:09:30.000 --> 0:09:33.080 say my bipolar disorder and depression kept me so comfortable 0:09:33.200 --> 0:09:35.160 and that I really became addicted to that state of 0:09:35.200 --> 0:09:38.040 mind because I didn't have to do anything. I could 0:09:38.120 --> 0:09:40.439 cancel last minute and my friends would be like, oh, 0:09:40.480 --> 0:09:43.640 it's a mental health thing, like she's sick, right, or 0:09:43.679 --> 0:09:45.800 I could not take them minimum wage job and just 0:09:45.840 --> 0:09:48.800 like live at my mom's house. It was a way 0:09:48.920 --> 0:09:52.200 for me to not look at my life in the 0:09:52.280 --> 0:09:54.880 eye and say, Okay, I'm here and I'm a human 0:09:55.360 --> 0:09:57.800 and this was the cards that I was dealt, and 0:09:57.840 --> 0:10:01.000 if I don't take radical responsibility over them, and if 0:10:01.040 --> 0:10:03.680 I don't stop saying, well, that's not fair because Sally 0:10:03.720 --> 0:10:05.640 down the street just went to college and got a 0:10:05.720 --> 0:10:08.640 job and it's fine, and I can't figure out why 0:10:08.679 --> 0:10:11.240 I can't get out of bed. I need to ditch 0:10:11.280 --> 0:10:14.280 that narrative today because it doesn't serve me. It doesn't 0:10:14.320 --> 0:10:17.839 hurt Sally, it hurts me. And once I was able 0:10:17.880 --> 0:10:21.160 to really really just accept that this is what I have, 0:10:21.360 --> 0:10:23.720 this is what I was born with, and not only 0:10:23.760 --> 0:10:25.600 this is what I was born with, but that I 0:10:25.640 --> 0:10:28.640 was born with it for a very divine purpose and reason. 0:10:28.800 --> 0:10:32.880 I was not accidentally born with emotions that overflow into 0:10:32.960 --> 0:10:36.800 dark corners for no reason. And so once I stopped 0:10:36.840 --> 0:10:39.760 playing a passive bystanderd in my life. And once I 0:10:39.800 --> 0:10:43.120 assumed the responsibility for my disorder and my illness, I 0:10:43.160 --> 0:10:45.000 didn't hand it off to my parents. I didn't hand 0:10:45.000 --> 0:10:47.440 it off to my psychiatrist or the medication or any 0:10:47.480 --> 0:10:51.400 of that. UM was when I started realizing that I 0:10:51.440 --> 0:10:53.959 am so much more in control than I ever thought. 0:10:54.040 --> 0:10:56.320 That the narrative that was given to me as someone 0:10:56.360 --> 0:10:59.800 with the mental illness was one of playing small and 0:11:00.000 --> 0:11:03.199 helpelessness and victimhood, and it's just not the narrative that 0:11:03.200 --> 0:11:05.240 that got me anywhere. And so once I had that 0:11:05.360 --> 0:11:08.760 mindset shift within, it didn't mean that I didn't experience 0:11:09.240 --> 0:11:12.440 heavy depression, catatonia, psychosis, I hear voices in my head. 0:11:12.440 --> 0:11:14.720 It doesn't mean that I don't experience that or haven't 0:11:14.800 --> 0:11:17.560 after making that decision over my life. It's just that 0:11:17.640 --> 0:11:20.080 I'm willing to bear it in the pursuit of other things. 0:11:21.760 --> 0:11:25.360 That's amazing. And that's like a big deal with someone 0:11:25.480 --> 0:11:29.760 diagnoses title on this label and says this is what 0:11:30.920 --> 0:11:34.360 are this is what you probably will amount to? This 0:11:34.440 --> 0:11:37.680 is it? I mean, that's like a huge, huge statement 0:11:37.720 --> 0:11:39.760 for someone to say that. And like, I know doctors, 0:11:39.760 --> 0:11:42.640 medical professionals as their job to like diagnose and stuff that. Like, 0:11:43.120 --> 0:11:47.120 I always struggle with people giving such definite answer to 0:11:47.240 --> 0:11:51.120 what someone is and what they based on circumstances that 0:11:51.160 --> 0:11:55.320 are being presented, because, like you, I believe that anyone 0:11:55.640 --> 0:11:58.079 can amount to anything if they are given their correct 0:11:58.120 --> 0:12:00.800 tools and find the right avenue, which what you said, 0:12:01.520 --> 0:12:06.600 you and given their support. You figured out that entrepreneurship 0:12:06.760 --> 0:12:08.800 was a part of your healing. I mean the fact 0:12:08.800 --> 0:12:12.280 that you figured that out. That's not a doctor would 0:12:12.280 --> 0:12:14.520 never die and give you that as part of your cure. 0:12:14.640 --> 0:12:16.400 I mean that's what you went on a search and 0:12:16.520 --> 0:12:20.240 found it. Like and how how did how does being 0:12:20.280 --> 0:12:25.000 an entrepreneur and spcifically an emotional entrepreneur is your self 0:12:25.000 --> 0:12:29.480 titled book and you're in who you are? How how 0:12:29.520 --> 0:12:34.280 has that helped you in being bipolar? What has that 0:12:34.400 --> 0:12:39.000 done for? So? Entrepreneurship just gave me a framework where 0:12:39.000 --> 0:12:42.959 my bipolar could play everything else my bipolar would flare 0:12:43.080 --> 0:12:46.400 up and take me down. You know. Working as a hostess, 0:12:46.440 --> 0:12:48.520 I could call my psychiatrist and take get a note 0:12:48.960 --> 0:12:52.600 to leave work earlier, not show up. I couldn't handle authority. 0:12:52.640 --> 0:12:54.480 There was just so many things that I didn't fit 0:12:54.520 --> 0:12:56.320 into the box. Seven. When I don't fit into the 0:12:56.320 --> 0:12:59.240 box of something or when something is out of alignment 0:12:59.280 --> 0:13:02.000 to this day, my depression will flare up so bad 0:13:02.000 --> 0:13:05.439 that it'll it'll force me to course correct. So don't 0:13:05.520 --> 0:13:09.280 shut you down, like when you feel like overwhelmed and overburdened, 0:13:09.320 --> 0:13:11.760 and like when like authority, like you're saying it kind 0:13:11.760 --> 0:13:15.760 of shut you down. I'll make a distinction here. It's 0:13:15.800 --> 0:13:19.040 not when I feel overwhelmed or overburdened by things. It's 0:13:19.080 --> 0:13:21.439 when the things on my plate aren't things that light 0:13:21.520 --> 0:13:25.400 me up. Okay, Okay. So I get overwhelmed constantly with 0:13:25.440 --> 0:13:27.719 Scouts Agency, and I'm like, I'll take it all day 0:13:27.720 --> 0:13:29.440 long because this is my dream and this is an 0:13:29.480 --> 0:13:33.920 alignment for me. So the moment I found entrepreneurship, at 0:13:33.960 --> 0:13:36.400 that point, I had garnered up some strength. I was 0:13:36.400 --> 0:13:38.560 working a part time job as a barista. I was 0:13:38.600 --> 0:13:41.800 like in one or two community college classes, just like 0:13:41.880 --> 0:13:43.800 dipping my toes in to see if I could start 0:13:43.880 --> 0:13:46.560 my life over. And I was sitting at a coffee 0:13:46.559 --> 0:13:48.160 shop with a good friend of mine and we were 0:13:48.200 --> 0:13:50.719 looking at a magazine and I just said, do you 0:13:50.800 --> 0:13:52.800 want to start a magazine? It just popped into my 0:13:52.880 --> 0:13:57.000 head and she said yes, and we were just going 0:13:57.080 --> 0:13:58.800 to print that King Goes. It was gonna be an 0:13:58.800 --> 0:14:00.920 onto Craps Project eight, and we were gonna pass it 0:14:00.920 --> 0:14:04.760 out to our friends for free, and my brain switched. 0:14:05.440 --> 0:14:08.480 That night. I went home, I bought the domain the Instagram. 0:14:08.520 --> 0:14:10.839 I researched every printer in Orange County, where I was 0:14:10.880 --> 0:14:13.120 living at the time. I had then set up all 0:14:13.240 --> 0:14:16.720 these meetings on every printer in a freaking fifty mile radius, 0:14:16.760 --> 0:14:18.880 and then I got a quote I needed ten thousand dollars, 0:14:18.880 --> 0:14:21.040 and then I did a Kickstarter and then you know, 0:14:21.320 --> 0:14:24.600 our third issue were distributed across the country and Bartons 0:14:24.640 --> 0:14:27.480 and Noble Emails. Meet a belista who was trying to 0:14:27.480 --> 0:14:31.000 go to community college to distribute my third issue, which 0:14:31.000 --> 0:14:34.840 had Halsey on the cover, and it was crazy, it 0:14:34.920 --> 0:14:37.440 was And all of a sudden, I became the girl 0:14:37.880 --> 0:14:40.960 who couldn't hold a minimum wage job, but I was 0:14:41.120 --> 0:14:44.880 showing up and then some for my own thing. And 0:14:44.960 --> 0:14:50.400 so it showed me that entrepreneurship puts so much responsibility 0:14:50.480 --> 0:14:53.120 on my shoulders that I can't not show up because 0:14:53.120 --> 0:14:55.200 if I don't show up, there's no one else to tap. 0:14:55.240 --> 0:14:59.360 In and so that much responsibility and me having the 0:14:59.400 --> 0:15:02.520 flexibilit reality and freedom to create the type of work 0:15:02.560 --> 0:15:05.000 I did, the speed at which I did the work, 0:15:05.400 --> 0:15:08.800 who I worked with, everything I could hand pick, just 0:15:09.720 --> 0:15:12.200 literally grooved with my mind. I mean by Polar's high 0:15:12.240 --> 0:15:15.000 highs low Lows Entrepreneurship High highs low Lows. I was like, 0:15:15.080 --> 0:15:17.520 I can do this all day long. So it was 0:15:17.560 --> 0:15:19.920 in that moment and that experience running that magazine at 0:15:19.920 --> 0:15:22.320 the age of twenty three, that I realized that I 0:15:23.000 --> 0:15:25.200 got to do my own thing from from here on out. 0:15:26.080 --> 0:15:28.800 And it sounds like you kick into like high turbo gear. 0:15:29.840 --> 0:15:32.880 I do. I kick into high high turbo gear. And 0:15:33.520 --> 0:15:37.360 it's I really shamed myself for it a lot. That's 0:15:37.360 --> 0:15:40.800 a that's an asset. That's amazing. I think that. I 0:15:40.800 --> 0:15:43.400 mean now, I mean I've always seen as an asset. 0:15:43.440 --> 0:15:45.480 But sometimes you know, I think, especially as women, I'm 0:15:45.480 --> 0:15:47.200 sure you can relate like you don't want to be 0:15:47.280 --> 0:15:49.560 too intense, you don't want to be too much, and 0:15:49.600 --> 0:15:52.840 so I've played that down to other people, but I 0:15:52.880 --> 0:15:55.480 think people who have seen me in the zone, it's 0:15:55.840 --> 0:16:00.680 it's a force, and I just don't stop. Tell me 0:16:00.760 --> 0:16:05.760 how you transition from the magazin to Scouts Agency. How 0:16:05.840 --> 0:16:10.440 you Scouts Agency? Because this is a very beach. I 0:16:10.440 --> 0:16:12.520 always say that word wrong, niche. I want to say niche, 0:16:12.560 --> 0:16:15.800 but I think that's wrong. It's niche, right, I say 0:16:15.920 --> 0:16:20.120 niche because oh niche, Okay from French? You know, Okay, niche. 0:16:20.200 --> 0:16:23.960 It's a very niche market that you have. And tell 0:16:24.000 --> 0:16:26.280 me how I feel like you're just an ideas person. 0:16:26.320 --> 0:16:28.160 When you see something and it clicks in your brain 0:16:28.200 --> 0:16:30.160 and it all lines up, you're like yes, and then 0:16:30.200 --> 0:16:32.520 you're like, not only yes, let me just like freaking 0:16:32.720 --> 0:16:37.680 whip this together like a baller and make it awesome. Yes. 0:16:37.920 --> 0:16:39.680 And I have done so many things that I've not 0:16:39.720 --> 0:16:42.240 even come to fruition because sometimes I just have an 0:16:42.280 --> 0:16:44.120 idea and I need to get the energy out, which 0:16:44.120 --> 0:16:47.240 is probably where the mania comes from. But I after 0:16:47.280 --> 0:16:49.640 starting that magazine, you know, the one thing I couldn't do, 0:16:50.080 --> 0:16:52.440 or I wasn't able to at that point in my life, 0:16:52.480 --> 0:16:55.240 was make it a viable business that financially made sense. 0:16:55.760 --> 0:16:59.560 So beyond the Kickstarter donation of ten thousand dollars, it 0:16:59.680 --> 0:17:02.600 was very difficult for me to see a situation where 0:17:02.640 --> 0:17:06.679 this made money without bringing an outside investments, etcetera. And 0:17:06.720 --> 0:17:10.520 at that point, like I emotionally, maturity wise, what I 0:17:10.560 --> 0:17:13.359 wanted for my life, I just wasn't there. And so 0:17:14.200 --> 0:17:17.560 I did a bunch of other things and I started 0:17:17.640 --> 0:17:20.119 a podcast. I started Okay, so this podcast with my sister, 0:17:20.680 --> 0:17:23.440 and six months into Okay so this podcast, we would 0:17:23.440 --> 0:17:27.000 have all these amazing women come on our podcast, and 0:17:27.040 --> 0:17:28.760 we were like, how are we taking to the Nestor 0:17:28.800 --> 0:17:30.880 Grimaldi in our hotel room right now? We're just two 0:17:31.280 --> 0:17:35.520 Jewish sisters from southern California who are somehow interviewing all 0:17:35.560 --> 0:17:39.000 these reality TV stars and our favorite entrepreneurs from our 0:17:39.040 --> 0:17:42.320 favorite brands. And so one I saw the power of 0:17:42.320 --> 0:17:44.399 the network that was coming into me and my sister's 0:17:44.480 --> 0:17:48.359 orbit just like five month in. And to what really 0:17:48.400 --> 0:17:50.520 interested me was that when we would have a guest 0:17:50.560 --> 0:17:53.320 on our podcast, our community would follow our guests on 0:17:53.359 --> 0:17:56.000 Instagram by their product and roll in their courses, by 0:17:56.040 --> 0:18:00.720 the book, whatever it was. And I recognized that podcasting 0:18:00.920 --> 0:18:03.840 is the best form of pr period. And when I say, 0:18:03.920 --> 0:18:06.920 when I recount the story, this sounds a lot more organized. 0:18:06.960 --> 0:18:08.560 It was not this linear. I think I just like 0:18:08.600 --> 0:18:09.879 had a bunch of ship in my head and then 0:18:09.880 --> 0:18:12.760 I went for it. Um And at the time, I 0:18:12.800 --> 0:18:15.280 was working for my mom, which is the next best 0:18:15.320 --> 0:18:17.800 thing to being my own boss, and I really wanted 0:18:17.840 --> 0:18:20.760 to get back to running my own thing, and so 0:18:21.000 --> 0:18:23.639 I had a media kit made up I wrote down 0:18:23.720 --> 0:18:26.840 in the beginning, I just started representing podcasters just because 0:18:26.880 --> 0:18:29.879 that was the space that I came from. I created 0:18:29.920 --> 0:18:33.920 myself spreadsheet of a thousand female podcasters and their emails. 0:18:34.440 --> 0:18:40.320 I emailed all a thousand and my Gmail got blocks. Yeah, 0:18:40.600 --> 0:18:42.879 I'm sure people are like, who is this person? And 0:18:43.040 --> 0:18:46.960 you are incredible? This is amazing. Well, I wanted clients. 0:18:47.040 --> 0:18:49.399 I was like, I can't. I'm not you know, I 0:18:49.400 --> 0:18:52.960 shouldn't say delusional. It's really the wrong word. I believe 0:18:54.040 --> 0:18:58.399 that the it's a statistics game, like the more people 0:18:58.440 --> 0:19:01.600 I email, the more chances I have of creating a 0:19:01.680 --> 0:19:04.120 ten client roster in quitting my day job and being 0:19:04.119 --> 0:19:07.679 financially successful. So I just went at it and Google 0:19:07.720 --> 0:19:10.080 blocked me. My Gmail got you know, I was out 0:19:10.119 --> 0:19:12.159 of my Gmail for twenty four hours. So I started 0:19:12.160 --> 0:19:16.320 another Gmail account to keep emailing, and pretty soon I 0:19:16.359 --> 0:19:19.879 recognized that our services, which we book high profile guests 0:19:19.920 --> 0:19:22.240 if you have a podcast our bread and Butter, and 0:19:22.240 --> 0:19:24.000 what we're known for is that we get women as 0:19:24.040 --> 0:19:27.119 guests on podcasts and run really high profile tours for 0:19:27.200 --> 0:19:31.640 people like Rebecca Mink golf Saddler of Jessica's Wide, uh, 0:19:31.880 --> 0:19:35.960 Kelly Baker, Vanessa rossetto. So that's been kind of tours. 0:19:36.040 --> 0:19:38.639 What do you mean by tour? So we take women 0:19:38.760 --> 0:19:41.440 our clients and similar to if you were to write 0:19:41.440 --> 0:19:44.199 a book and go to ten cities and do a 0:19:44.200 --> 0:19:46.639 book tour, we do that, but we put them on 0:19:46.680 --> 0:19:50.680 a plethora of podcast So it's for the woman who 0:19:50.760 --> 0:19:53.600 really wants to get her brand and mission and voice 0:19:53.640 --> 0:19:57.480 out there through podcasting. So we'll organize a whole podcast 0:19:57.520 --> 0:19:59.800 tour for her where she well she'll go on out 0:19:59.800 --> 0:20:03.080 of podcast Yeah, okay, got it. That's really what we're 0:20:03.119 --> 0:20:05.640 known for. Um. And then we also do traditional pr 0:20:05.680 --> 0:20:11.400 as well. Okay, so you email a thousand people with podcasts? 0:20:12.560 --> 0:20:17.119 Are they all women? Are they all women podcasters? Mhmm? Email? 0:20:17.240 --> 0:20:19.320 Was I in that list? And initially or was I 0:20:19.359 --> 0:20:21.359 in like another round because I was like stoked to 0:20:21.359 --> 0:20:23.359 get hooked up with it. I don't know, I have 0:20:23.480 --> 0:20:25.760 to look into that you don't have to look into it. 0:20:25.800 --> 0:20:29.080 Don't worry, I don't really need Okay, so you email 0:20:29.119 --> 0:20:32.600 all these podcasters and then what do you tell them? 0:20:32.600 --> 0:20:34.879 Do you have clients yet to get on their podcasts 0:20:34.920 --> 0:20:36.840 or what are you saying once you get one on 0:20:36.840 --> 0:20:40.280 the hook. So the first client of mine with was 0:20:40.359 --> 0:20:42.919 Kathie Heller from Don't Keep Your Day Job, which is 0:20:44.240 --> 0:20:47.800 right out of the gate, a huge client. And for her, 0:20:47.840 --> 0:20:50.879 I was booking guests on her podcast and I was 0:20:50.880 --> 0:20:53.840 booking her as a guest on other podcasts. So that's 0:20:53.880 --> 0:20:56.680 your pitch. You're like, I will get you guests for 0:20:56.760 --> 0:21:00.399 your podcasts that are awesome, and I will also pitch 0:21:00.480 --> 0:21:03.560 you to go on other podcasts. Yes, having no idea 0:21:03.600 --> 0:21:06.640 if I could do this. By the way, UM, I 0:21:06.760 --> 0:21:10.480 don't come from an agency, don't know, pr never done 0:21:10.480 --> 0:21:13.440 pitching before. But here we go. Let's balls and you 0:21:13.560 --> 0:21:15.480 got drive and hustle and a vision and that's all 0:21:15.520 --> 0:21:17.840 it takes. That's all it takes. I mean, people, I 0:21:17.880 --> 0:21:21.480 think tend to over complicate industries. Um. I think that 0:21:21.520 --> 0:21:23.480 there's just so much that you can learn just by 0:21:23.480 --> 0:21:26.199 trial and error, if you're willing to get into the 0:21:26.240 --> 0:21:29.520 trial and error on comfortable zone. Yes, and put yourself 0:21:29.600 --> 0:21:33.480 out there and be rejected by guns. But then, but 0:21:34.119 --> 0:21:36.560 all you need is a few yes, is Yeah? All 0:21:36.560 --> 0:21:38.520 I need is a few yes? Is so? I think 0:21:38.600 --> 0:21:41.040 four months into starting I quit my day job. I 0:21:41.080 --> 0:21:43.240 was making more at the agency than it was at 0:21:43.280 --> 0:21:46.399 my day job. And six months in and I opened 0:21:46.440 --> 0:21:51.639 up the roster to representing not just podcasters, but female entrepreneurs, authors, 0:21:51.760 --> 0:21:56.359 brand up owners, et cetera. And hired my first employee 0:21:56.359 --> 0:21:58.639