WEBVTT - Rebroadcast Ep15 Brian Scotto

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<v Speaker 1>All right, welcome back to another episode of Car Stories.

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<v Speaker 2>With Soun King and Amelia Hartford, and.

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<v Speaker 1>Today we get to talk to an old friend of ours,

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<v Speaker 1>Brian Scotto, one of the founders of Hunigan, and just

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<v Speaker 1>had an illustrious journey in his life from wanting to

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<v Speaker 1>be an engineer to being a journalist and eventually founding

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<v Speaker 1>one of the most influential car content.

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<v Speaker 3>Media houses today. You know, I've known Brian for quite

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<v Speaker 3>some time and he's always been such a huge supporter,

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<v Speaker 3>but I don't know that I got to hear his

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<v Speaker 3>story to the level that we heard it in this conversation.

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<v Speaker 1>Yeah, and we got to talk about inspiration, inspiration one

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<v Speaker 1>leaves on this earth before we.

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<v Speaker 3>Go away, Yeah, and also the different eras or chapters

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<v Speaker 3>that he feels he's had in his life, and also

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<v Speaker 3>what's to come.

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<v Speaker 1>All right, Well, so enjoy this conversation with our old buddy,

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<v Speaker 1>Brian Scotto. So, Brian, speaking to driving, Let's start with

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<v Speaker 1>the seed that got you into.

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<v Speaker 4>Cars, Like, where did that start? Getting my background?

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<v Speaker 5>I grew up in New York City and as you know,

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<v Speaker 5>it's like the capital of driving cars. Right, No, absolutely

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<v Speaker 5>not like a lot I still have friends who are

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<v Speaker 5>in their forties that never got their driver's license because

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<v Speaker 5>like the subway is great and like ride bikes, like

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<v Speaker 5>you don't really need you don't really need cars. But

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<v Speaker 5>my grandfather he was like a rags to riches story.

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<v Speaker 5>And when he did make money later on in his

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<v Speaker 5>life and like his like sort of like mid fifties,

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<v Speaker 5>he just spent it all on cars.

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<v Speaker 4>So he actually passed away when I was eight.

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<v Speaker 5>But when he passed away he had I think like

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<v Speaker 5>eighteen or nineteen cars. So for me, like having this

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<v Speaker 5>like huge horde of cars is like kind of just normal.

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<v Speaker 5>That was sort of like what I grew up around.

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<v Speaker 5>And he had like a really weird mix of stuff.

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<v Speaker 5>He had everything from like Auburn's and like a bunch

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<v Speaker 5>of other like you know, and then pre war cars.

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<v Speaker 5>But then he also had he had two core of

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<v Speaker 5>bets are actually I guess he had three corvettes. He had

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<v Speaker 5>a Dolorean, which like you have to understand, like as

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<v Speaker 5>a kid, like.

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<v Speaker 4>You don't remember this time because you're you're a youngster.

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<v Speaker 5>Don't no, no, I know you know what it is,

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<v Speaker 5>but you don't remember when Back to the Future was

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<v Speaker 5>in theaters.

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<v Speaker 2>Okay.

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<v Speaker 5>As a kid, like that was just the coolest thing,

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<v Speaker 5>and that car felt like it was the future.

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<v Speaker 4>It felt like it was the coolest thing. Ever.

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<v Speaker 5>He only had it for a short period of time

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<v Speaker 5>because he bought it and was like, this thing's junk.

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<v Speaker 5>And that also kind of crushed me because my Grandfa's

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<v Speaker 5>like this car is trash, Like I don't want it.

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<v Speaker 5>But but I got to like be around all that.

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<v Speaker 5>And I think I was like six and I was

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<v Speaker 5>in the passenger seat of his fifty seven that we

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<v Speaker 5>were like on this two lane road out in the

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<v Speaker 5>Hampton's and uh, we were his buddy like went to

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<v Speaker 5>go past him because he was like kind of driving

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<v Speaker 5>slow with me, and my grandfather like just dropped second

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<v Speaker 5>gear and like broke the tires free and like the

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<v Speaker 5>car was like all over the place. And he turned

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<v Speaker 5>to me and he just said, don't I tell your

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<v Speaker 5>mom about that. And it was just this moment that

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<v Speaker 5>like after that, I was like I want to do

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<v Speaker 5>that like that like that seems like so much fun.

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<v Speaker 5>So yeah, that kind of just stuck with me. And

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<v Speaker 5>then from there. When I was young, I was really pragmatic,

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<v Speaker 5>so like everybody else that was into cars I knew

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<v Speaker 5>were like reading hot Rod magazine all that when they

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<v Speaker 5>were like thirteen fourteen, and I was like, I can't

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<v Speaker 5>afford a car now, so you know, I can't even

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<v Speaker 5>drive on the ability to get a license.

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<v Speaker 4>So I got really into like RC cars.

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<v Speaker 5>I was like heavily into that, Like I started my

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<v Speaker 5>own RC car club and like I started like making

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<v Speaker 5>my own like parts and stuff like that. And then

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<v Speaker 5>and then as I got older, I was I was

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<v Speaker 5>also really into snowboarding, skateboarding, riding BMX, and cars became

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<v Speaker 5>this important thing to like get to the skate park

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<v Speaker 5>or get to the mountain to go ride or do

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<v Speaker 5>something like that. And at that time in the mid nineties,

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<v Speaker 5>like Volkswagens kind of were like sort of at the

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<v Speaker 5>forefront of that. I felt like like every they were

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<v Speaker 5>doing commercials with K two and Trek and there was

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<v Speaker 5>this huge community of people in the snowboard world who

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<v Speaker 5>all had like Volkswagens and Audi's. So I ended up

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<v Speaker 5>getting into that and then like super fell into it,

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<v Speaker 5>started my own car club, and you know, it was

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<v Speaker 5>always it was always that like hobby side, so but

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<v Speaker 5>like that was it was a weird one for me

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<v Speaker 5>because none of my childhood friends were into cars. It's

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<v Speaker 5>like all like it just wasn't a thing. Like for

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<v Speaker 5>the longest time. Cars was sort of this like secret

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<v Speaker 5>hobby for me, right, Like I was writing graffiti and

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<v Speaker 5>like doing all this other stuff like riding bikes and

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<v Speaker 5>all this stuff with my friends. I like that's what

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<v Speaker 5>like a normal New York City life was. But I

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<v Speaker 5>also like really really enjoyed car culture, and it was

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<v Speaker 5>just it felt hidden for me, Like, you know, going

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<v Speaker 5>to the New York Auto Show was like the only

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<v Speaker 5>thing that felt like I was like a part of

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<v Speaker 5>car culturehen I was a teenager, you know, Otherwise it

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<v Speaker 5>didn't really exist, Like I lived in a neighborhood where

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<v Speaker 5>people didn't have fancy cars, Like cars were just were

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<v Speaker 5>just transportation.

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<v Speaker 1>Yeah, it sounds like, well, anytime I speak to you,

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<v Speaker 1>you know, like you would have been a great like

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<v Speaker 1>class president, great at like organizing people together. Yeah, where

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<v Speaker 1>does that come from? Is that from the grandfather or

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<v Speaker 1>your dad?

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<v Speaker 4>I think it's from my mom, my mom.

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<v Speaker 5>Both my parents are scientists, and my mom has very

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<v Speaker 5>much like that leadership kind of administrative personality.

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<v Speaker 4>That's just like how she is.

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<v Speaker 5>Yeah, and actually my mom is the reason I started

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<v Speaker 5>a car club because I bought this Volkswagen. It was

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<v Speaker 5>a four door Mark three slammed like way too low

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<v Speaker 5>even back then, and I was like sitting at home

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<v Speaker 5>and it was like the summer, and I like I

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<v Speaker 5>just was complaining to my mom. I'm like, yeah, just

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<v Speaker 5>like a bummer, Like I don't really know anyone who's

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<v Speaker 5>into cars. And although a few people I've met, like

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<v Speaker 5>they're all Honda guys and like I just didn't like

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<v Speaker 5>have akin to them. It was like a different world

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<v Speaker 5>from the VW side. My mom said like, well, why

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<v Speaker 5>don't you just like start your own car club.

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<v Speaker 4>It was like nineteen.

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<v Speaker 5>I'm like, oh, like how would I do that. She's like,

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<v Speaker 5>I don't know, go figure it out, Like just I'm

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<v Speaker 5>sure you can figure it out. And I did that

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<v Speaker 5>start my own car club, and within a year later,

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<v Speaker 5>like we had like thirty members. But what was the

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<v Speaker 5>important part was like we started doing events. So we

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<v Speaker 5>started doing a monthly cruise. So we did this thing

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<v Speaker 5>called the car club was called auto Creek and which

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<v Speaker 5>like loosely translates in German too like automotive competition or

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<v Speaker 5>something like auto wars whatever.

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<v Speaker 4>When I was nineteen. It sounded great, but we started it.

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<v Speaker 5>It was like this small group of people who were

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<v Speaker 5>like basically lived in like New York City and a

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<v Speaker 5>little bit of Long Island, and at least we started

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<v Speaker 5>and from there we started doing events, and we came

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<v Speaker 5>up with this idea which like I look back at

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<v Speaker 5>it now as an adult who has like things that

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<v Speaker 5>like people could take for me in a lawsuit. And

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<v Speaker 5>I realized, like how little wyability like we had on

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<v Speaker 5>any of this.

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<v Speaker 4>But we'd started this cruise.

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<v Speaker 5>We found a bunch of windy roads out Long Island,

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<v Speaker 5>which realized, like growing up in New York, like it's

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<v Speaker 5>a grid, so like there was no fun roads to drive.

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<v Speaker 4>So there was obviously a street race.

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<v Speaker 5>Community that like operated a lot in Brooklyn and Queens,

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<v Speaker 5>but I wasn't really into that. Like I went and

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<v Speaker 5>I enjoyed watching it and it was kind of like

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<v Speaker 5>fun to be a part of that until Fast and

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<v Speaker 5>Furious came out and ruined the entire city.

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<v Speaker 4>We'll talk about that later, But.

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<v Speaker 5>I was more into like the dynamic element, right like

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<v Speaker 5>corners and like driving.

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<v Speaker 4>Canyon style roads.

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<v Speaker 5>Well, not that we had that in New York, but

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<v Speaker 5>we did have some windy, like you know, forest roads

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<v Speaker 5>out Long Island, so I like I went, I found

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<v Speaker 5>them all and we started doing this event. We called

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<v Speaker 5>it Full Moon Full Throttle, and the idea was the

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<v Speaker 5>Friday closest to the full Moon.

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<v Speaker 4>We would meet in a like a rest area.

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<v Speaker 5>Off of the Long Island Expressway at midnight and then

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<v Speaker 5>we would go drive the roads for like two and

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<v Speaker 5>a half hours and then go home. And like, it

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<v Speaker 5>started with twenty cars and by the time we did

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<v Speaker 5>the last one, we had one hundred and seventy five

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<v Speaker 5>cars show up.

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<v Speaker 2>Wow.

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<v Speaker 5>And I was like twenty years old trying to organize

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<v Speaker 5>this with like walkie talkies and like, and like we

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<v Speaker 5>through all of it. We only had we only had

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<v Speaker 5>two accidents the whole time, and they were like minor,

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<v Speaker 5>like you know, slide off, hit a rim or hit

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<v Speaker 5>a telephone pole. No one else ever got hurt, but like,

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<v Speaker 5>it was amazing that we did them for I think

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<v Speaker 5>we did twenty three or twenty four of them. So

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<v Speaker 5>we ran it for two years as a monthly event.

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<v Speaker 5>So I went from feeling like there was no community

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<v Speaker 5>around that to sort of creating something that became this

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<v Speaker 5>hub for all of it, and then we also did

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<v Speaker 5>a car show event because at the time, like car

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<v Speaker 5>shows were like really really stressful, Like back then it

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<v Speaker 5>was like you have to be here rollins at six am,

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<v Speaker 5>like you've got to be and you can't leave till

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<v Speaker 5>four pm and blah blah blah blah, and and you

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<v Speaker 5>got to be standing by your car for these four

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<v Speaker 5>hours so when the judges come by, like you can

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<v Speaker 5>walk them through the car. And I was like, that

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<v Speaker 5>wasn't what I wanted. I just wanted this like cool

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<v Speaker 5>hangout experience, and we created it. We did this event

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<v Speaker 5>called Dub and Grub, and we made it like people's

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<v Speaker 5>choice so that way, like people didn't really get that

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<v Speaker 5>stressed about like judging, like just come and hang out

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<v Speaker 5>and like it's.

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<v Speaker 4>Pot luck, like bring your own meals.

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<v Speaker 5>And by the time we got to like the third

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<v Speaker 5>or fourth one, like people were like cooking pigs and

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<v Speaker 5>like bringing full pigs to the event. Like it was

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<v Speaker 5>this like amazing experience because you also think of like

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<v Speaker 5>how culturally diverse Queens is, which is where we had

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<v Speaker 5>the event, So it's like the amount of different types

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<v Speaker 5>of food we had there was like awesome. So it

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<v Speaker 5>just became this like rad like feast for all these

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<v Speaker 5>people in the car community, especially in the volks like

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<v Speaker 5>nowity it started to grow bigger than that later on

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<v Speaker 5>to do and I think that's when I realized, like,

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<v Speaker 5>as much as I enjoyed cars myself, a big part

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<v Speaker 5>of it was like the community around cars and like

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<v Speaker 5>all of that, and and you know, you fast forward

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<v Speaker 5>from there and two of the guys who were in

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<v Speaker 5>my car club like fifteen years later stood next to

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<v Speaker 5>me at my wedding. So yeah, to me, the car

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<v Speaker 5>community part of it was always the big part of it,

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<v Speaker 5>and like being able to tie that into like going

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<v Speaker 5>driving and doing all of that. So yeah, that was

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<v Speaker 5>I don't know, I kind of spot you asked me

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<v Speaker 5>one question when my grid got back here we are now,

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<v Speaker 5>So yeah, that was like and that was at the time.

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<v Speaker 5>It's crazy because so I was going to school and

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<v Speaker 5>I'm sitting here like bailing on class so I could

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<v Speaker 5>like plan these events. And it's funny because at the

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<v Speaker 5>time I was like I knew how just like irresponsible

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<v Speaker 5>that was, but like I just was, I was enjoying

0:09:38.160 --> 0:09:41.040
<v Speaker 5>it so much. But now looking at where I sit today,

0:09:41.040 --> 0:09:43.880
<v Speaker 5>I'm like I should skip more classes and learn more

0:09:43.920 --> 0:09:46.280
<v Speaker 5>of it because I was learning more doing all that.

0:09:46.320 --> 0:09:49.000
<v Speaker 5>And I was also like using things at school to

0:09:49.080 --> 0:09:52.120
<v Speaker 5>be able to like design flyers, like I'm going into

0:09:52.160 --> 0:09:54.400
<v Speaker 5>like the computer lab and like using the equipment to

0:09:54.440 --> 0:09:56.440
<v Speaker 5>like do stuff for my car club. And at no

0:09:56.559 --> 0:09:58.440
<v Speaker 5>point while I was doing that that I think that

0:09:58.520 --> 0:10:01.200
<v Speaker 5>this was going to be my career. Instead, I saw

0:10:01.240 --> 0:10:03.760
<v Speaker 5>it as like this major distraction from what I was

0:10:03.800 --> 0:10:06.360
<v Speaker 5>trying to do in school. And put all of that together.

0:10:06.559 --> 0:10:08.280
<v Speaker 1>Why engineering, where'd you start there?

0:10:09.080 --> 0:10:11.840
<v Speaker 5>Calculus all of that stuff like was second nature to me,

0:10:12.200 --> 0:10:14.200
<v Speaker 5>So I was like, oh, you know math really well,

0:10:14.320 --> 0:10:16.480
<v Speaker 5>then you should go and do engineering.

0:10:16.559 --> 0:10:18.760
<v Speaker 4>You know, you take your aptitude tests and you're like, oh, I.

0:10:18.720 --> 0:10:20.840
<v Speaker 5>Should either be an underwater welder or I should be

0:10:20.840 --> 0:10:23.760
<v Speaker 5>an engineer. And it was like I hate swimming, so

0:10:23.840 --> 0:10:26.120
<v Speaker 5>I was like, I guess I'll be an engineer. And

0:10:26.360 --> 0:10:29.200
<v Speaker 5>I liked I wanted to design cars and build stuff,

0:10:29.240 --> 0:10:31.600
<v Speaker 5>and that's where I thought my engineering degree would go.

0:10:32.040 --> 0:10:34.280
<v Speaker 5>It's still like how my brain works and what I

0:10:34.280 --> 0:10:36.839
<v Speaker 5>really enjoy is like making things, and that's even how

0:10:36.880 --> 0:10:41.880
<v Speaker 5>I approach content and like creative is like the I

0:10:42.040 --> 0:10:44.280
<v Speaker 5>enjoyed the building of things right, Like, that's the thing

0:10:44.320 --> 0:10:46.800
<v Speaker 5>I really enjoy and and I think it was very

0:10:46.840 --> 0:10:50.560
<v Speaker 5>obvious to me early on in engineering program that like,

0:10:50.600 --> 0:10:52.240
<v Speaker 5>I was never going to be one of the best,

0:10:52.360 --> 0:10:54.640
<v Speaker 5>I was going to be someone else's number monkey, which

0:10:54.640 --> 0:10:56.560
<v Speaker 5>meant I was never going to get to like lead

0:10:56.679 --> 0:10:59.680
<v Speaker 5>design and like and be that. Instead, I'd be the

0:10:59.679 --> 0:11:03.200
<v Speaker 5>one helping someone else do it. That made me lose

0:11:03.240 --> 0:11:05.040
<v Speaker 5>a bit of interest in it. I mean, this ends

0:11:05.080 --> 0:11:07.120
<v Speaker 5>up being an entire podcast about my college career.

0:11:07.200 --> 0:11:08.760
<v Speaker 2>But did you get your degree?

0:11:08.800 --> 0:11:11.480
<v Speaker 4>I did not. I'm six credits short. I ended up trading.

0:11:11.480 --> 0:11:13.439
<v Speaker 5>I ended up like third year, three and a half

0:11:13.520 --> 0:11:16.120
<v Speaker 5>years in, I take a journalism class, and like I

0:11:16.200 --> 0:11:16.840
<v Speaker 5>fell in love.

0:11:16.920 --> 0:11:17.160
<v Speaker 4>I was.

0:11:17.200 --> 0:11:19.840
<v Speaker 5>It was the first time where I wouldn't miss class.

0:11:19.880 --> 0:11:22.520
<v Speaker 5>I loved it and it was one of my favorite things.

0:11:22.559 --> 0:11:25.720
<v Speaker 5>And I also had a fantastic professor because she actually

0:11:26.640 --> 0:11:28.640
<v Speaker 5>because it was my elective, I didn't take it as

0:11:28.679 --> 0:11:30.360
<v Speaker 5>seriously as a lot of my other stuff, even though

0:11:30.400 --> 0:11:32.319
<v Speaker 5>I enjoyed it. But when it came down to finals,

0:11:32.679 --> 0:11:35.040
<v Speaker 5>I was like more thrashing on all these other classes

0:11:35.040 --> 0:11:37.240
<v Speaker 5>that one I was barely showing up to and I.

0:11:37.240 --> 0:11:39.560
<v Speaker 4>Needed to study for and this class. I thought, like,

0:11:40.000 --> 0:11:41.959
<v Speaker 4>I like, I'm doing well on it, it doesn't matter.

0:11:42.400 --> 0:11:46.760
<v Speaker 5>And I handed in my final article late and she

0:11:46.880 --> 0:11:48.040
<v Speaker 5>gave me a D.

0:11:48.480 --> 0:11:50.680
<v Speaker 4>And I was like, oh, this sucks.

0:11:50.720 --> 0:11:53.160
<v Speaker 5>Like I wanted to do the minor, but like now

0:11:53.160 --> 0:11:54.880
<v Speaker 5>I got to go back and take this class again

0:11:54.920 --> 0:11:57.000
<v Speaker 5>for it to apply for my minor. I was like, oh,

0:11:57.040 --> 0:11:58.680
<v Speaker 5>I guess I'm not going to do it. So I

0:11:58.800 --> 0:12:02.240
<v Speaker 5>ended up backing out of the program. And she called

0:12:02.280 --> 0:12:04.480
<v Speaker 5>me and said, hey, I saw that you. You know, I

0:12:04.480 --> 0:12:05.839
<v Speaker 5>saw that you backed out of the program. And she

0:12:05.880 --> 0:12:07.760
<v Speaker 5>basically gave me the story of like, look in journalism,

0:12:08.040 --> 0:12:11.079
<v Speaker 5>if you're late, it doesn't print, so it didn't happen, right,

0:12:11.240 --> 0:12:13.280
<v Speaker 5>but you're but she kind of gave me that pep

0:12:13.360 --> 0:12:15.760
<v Speaker 5>talk of like you have a really good knack for this.

0:12:15.840 --> 0:12:17.920
<v Speaker 5>I don't want to see you drop the minor, like

0:12:18.080 --> 0:12:20.679
<v Speaker 5>I will retroactively fix this, but you need to go

0:12:20.880 --> 0:12:23.480
<v Speaker 5>and you know, maintain a grade of whatever in the

0:12:23.520 --> 0:12:25.640
<v Speaker 5>rest of the program and do all of this. So

0:12:25.840 --> 0:12:28.480
<v Speaker 5>uh's toughly kind it was, but it was in the end,

0:12:28.520 --> 0:12:30.800
<v Speaker 5>it didnematics when I ever got my diploma. But what

0:12:30.960 --> 0:12:33.839
<v Speaker 5>mattered was in a world of like I had only

0:12:33.880 --> 0:12:37.920
<v Speaker 5>ever been applauded for my scientific side of like thinking.

0:12:38.480 --> 0:12:40.520
<v Speaker 5>She was the first person to ever say like, you're

0:12:40.559 --> 0:12:44.240
<v Speaker 5>good at storytelling. You understand this, Like this is something

0:12:44.240 --> 0:12:46.720
<v Speaker 5>that I think you really should chase after. So then

0:12:46.760 --> 0:12:49.240
<v Speaker 5>I started taking film classes and you know, and all

0:12:49.240 --> 0:12:52.360
<v Speaker 5>these different media classes and everything shift, and all of

0:12:52.400 --> 0:12:54.160
<v Speaker 5>a sudden, I was like really interested to go to

0:12:54.200 --> 0:12:56.480
<v Speaker 5>school again, and I really enjoyed it. This has been

0:12:56.480 --> 0:12:58.360
<v Speaker 5>a bit of a decided I think this isn't car stories.

0:12:58.360 --> 0:12:59.520
<v Speaker 5>It's not like college stories.

0:12:59.520 --> 0:13:03.240
<v Speaker 3>But no, cars are the connective tissue of what brings

0:13:03.320 --> 0:13:03.800
<v Speaker 3>us all here.

0:13:03.880 --> 0:13:04.080
<v Speaker 4>Yeah.

0:13:04.120 --> 0:13:07.920
<v Speaker 3>Yeah, and you're a story Like your trajectory is so

0:13:08.120 --> 0:13:11.640
<v Speaker 3>clear to what you do and what you've built today,

0:13:11.880 --> 0:13:19.520
<v Speaker 3>from organizing a car crew to entrepreneurship to engineering essentially

0:13:19.559 --> 0:13:21.480
<v Speaker 3>building with your hands to ye.

0:13:21.840 --> 0:13:24.800
<v Speaker 5>In a weird way, it all like lined up like

0:13:24.840 --> 0:13:27.319
<v Speaker 5>when it was happening. I don't think I was like, yeah,

0:13:27.360 --> 0:13:30.280
<v Speaker 5>I'm on this great trajectory, like well it's happening. You're like, oh,

0:13:30.559 --> 0:13:32.880
<v Speaker 5>this just didn't this didn't work out, this failed out.

0:13:33.080 --> 0:13:33.240
<v Speaker 2>You know.

0:13:33.280 --> 0:13:35.560
<v Speaker 5>There was certainly a period of time where you know,

0:13:35.600 --> 0:13:37.520
<v Speaker 5>I got that talk from my dad which was like,

0:13:37.559 --> 0:13:39.520
<v Speaker 5>you know, maybe school is not for you, Like maybe

0:13:39.559 --> 0:13:41.840
<v Speaker 5>you should, you know, join the labor union, maybe should

0:13:41.880 --> 0:13:44.440
<v Speaker 5>go do that, you know something something, And and you know,

0:13:44.600 --> 0:13:47.480
<v Speaker 5>my dad came from from like a blue collar family,

0:13:47.520 --> 0:13:49.400
<v Speaker 5>so he was like, maybe that's maybe like what you

0:13:49.480 --> 0:13:51.720
<v Speaker 5>need to go do, because like you're not enjoying school

0:13:51.720 --> 0:13:54.200
<v Speaker 5>and I wasn't. And then it all just sort of

0:13:54.240 --> 0:13:56.280
<v Speaker 5>turned around and I realized that like the things that

0:13:56.360 --> 0:13:58.240
<v Speaker 5>made me happy. And my dad used to always refer

0:13:58.240 --> 0:14:00.520
<v Speaker 5>to it as like pink collar, which was like I

0:14:00.679 --> 0:14:03.680
<v Speaker 5>enjoy the white collar work of creative, but I need

0:14:03.720 --> 0:14:05.679
<v Speaker 5>to touch it and be a part of it. And

0:14:05.679 --> 0:14:08.640
<v Speaker 5>like even when we're on set filming, like I always

0:14:08.640 --> 0:14:11.240
<v Speaker 5>talk to the grips because like I enjoy building erector

0:14:11.280 --> 0:14:12.840
<v Speaker 5>sets to mount cameras to think.

0:14:12.800 --> 0:14:16.559
<v Speaker 1>I love that pink color. I'm gonna borrow that.

0:14:15.760 --> 0:14:20.320
<v Speaker 3>Pink Essentially, what you do today is storytelling from I

0:14:20.360 --> 0:14:23.720
<v Speaker 3>mean literally storytelling with content creation, but also building cars.

0:14:23.720 --> 0:14:24.800
<v Speaker 2>Every car is a story, Oh.

0:14:24.800 --> 0:14:27.160
<v Speaker 5>Yeah for sure, Yeah sure, And that's like such a

0:14:27.200 --> 0:14:29.640
<v Speaker 5>big part for me is the story of cars. Like

0:14:29.720 --> 0:14:32.520
<v Speaker 5>we we always talk about this internally attunigans, like cars

0:14:32.560 --> 0:14:34.840
<v Speaker 5>need to name because once you name them, then like

0:14:34.880 --> 0:14:37.680
<v Speaker 5>they stand out and they have a personality alive.

0:14:37.960 --> 0:14:39.200
<v Speaker 2>Do you have a name for Sienna?

0:14:39.920 --> 0:14:41.760
<v Speaker 1>No, I've been you know, after you talked to it.

0:14:41.760 --> 0:14:44.480
<v Speaker 1>That's probably. Well, I have two cars that I don't.

0:14:44.240 --> 0:14:47.320
<v Speaker 2>Have names because you're really good with naming your vehicles.

0:14:47.440 --> 0:14:49.720
<v Speaker 1>Yeah, well you know cause I but I can't name

0:14:49.760 --> 0:14:51.880
<v Speaker 1>them until they have to. I have to have my

0:14:51.960 --> 0:14:54.600
<v Speaker 1>hands on it and I have to spend time with it.

0:14:54.680 --> 0:14:56.040
<v Speaker 5>But at the same time, you don't want to build

0:14:56.040 --> 0:14:58.160
<v Speaker 5>the Siena up because you and I have talked about this,

0:14:58.240 --> 0:14:59.440
<v Speaker 5>like why don't you have wheels on it?

0:14:59.440 --> 0:15:02.520
<v Speaker 4>Because then it's I don't you like the practicalness of it?

0:15:02.600 --> 0:15:02.920
<v Speaker 4>Right now?

0:15:03.080 --> 0:15:05.920
<v Speaker 1>That's what it's low key, like I'm invisible. Yeah I

0:15:05.920 --> 0:15:09.040
<v Speaker 1>can if it's all pimped out. I can't park in

0:15:09.040 --> 0:15:11.960
<v Speaker 1>front of like your house, just sleepy.

0:15:11.640 --> 0:15:17.960
<v Speaker 5>Like what is with those big little different? How different

0:15:18.120 --> 0:15:20.760
<v Speaker 5>his thought process is on cars than mine and yours?

0:15:20.760 --> 0:15:23.240
<v Speaker 5>Set Like we're sitting there being like, all right, how

0:15:23.280 --> 0:15:25.120
<v Speaker 5>much power can the tank before I put a window

0:15:25.160 --> 0:15:27.920
<v Speaker 5>through the block? Right, He's sitting there going can I

0:15:27.960 --> 0:15:30.240
<v Speaker 5>sleep in the back in Beverly Hills?

0:15:30.480 --> 0:15:33.960
<v Speaker 4>Well, wake me up exactly?

0:15:34.320 --> 0:15:36.360
<v Speaker 5>But the windows dark enough that they won't see me,

0:15:36.400 --> 0:15:39.920
<v Speaker 5>but the cops won't pull me over. Like, what's that threshold?

0:15:40.160 --> 0:15:43.120
<v Speaker 5>This is where this is where his brain's at. This

0:15:43.200 --> 0:15:45.760
<v Speaker 5>is my favorite side of you. You're like, oh yeah,

0:15:45.840 --> 0:15:48.080
<v Speaker 5>Sun Kang, Like, oh yeah, that's my buddy. He like

0:15:48.080 --> 0:15:50.520
<v Speaker 5>sleeps in his van, like outside of the people's houses.

0:15:52.280 --> 0:15:55.440
<v Speaker 5>You know him from Fast and Furious. Yeah, No, I

0:15:55.480 --> 0:15:57.080
<v Speaker 5>know him as the guy who sleeps in a van.

0:15:57.360 --> 0:15:58.440
<v Speaker 5>He's that guy.

0:15:58.560 --> 0:16:00.320
<v Speaker 3>I'd love to see the neighbor just walk out and

0:16:00.360 --> 0:16:01.720
<v Speaker 3>knock to be like, who's sleeping around here?

0:16:01.760 --> 0:16:04.600
<v Speaker 2>And it's you that crawls out of the of the seattle.

0:16:04.680 --> 0:16:06.160
<v Speaker 4>Well, I'm sure that he.

0:16:06.320 --> 0:16:08.800
<v Speaker 5>There's been photos of him on next door where people

0:16:08.800 --> 0:16:13.320
<v Speaker 5>are like suspicious, man, he drives around a mini doesn't

0:16:13.360 --> 0:16:26.280
<v Speaker 5>meany kids, There's something wrong with this guy.

0:16:30.560 --> 0:16:31.120
<v Speaker 4>It's funny.

0:16:31.200 --> 0:16:34.400
<v Speaker 1>Is that either people really love the fact that I

0:16:34.480 --> 0:16:37.000
<v Speaker 1>drive a minivan, right and they're like, you d have

0:16:37.000 --> 0:16:41.160
<v Speaker 1>a minivan? That's so awesome, or it's complete disappointment.

0:16:41.280 --> 0:16:44.560
<v Speaker 4>Right, it's not the yeah, the fact thought it was

0:16:44.560 --> 0:16:45.520
<v Speaker 4>going to be. Yeah, they don't.

0:16:45.520 --> 0:16:47.920
<v Speaker 1>They don't. They don't want that. Yeah, show up to

0:16:48.040 --> 0:16:50.480
<v Speaker 1>Valet and they're like, I come out and they're like,

0:16:50.520 --> 0:16:52.200
<v Speaker 1>oh my god, and they're like, what are you driving

0:16:52.360 --> 0:16:55.520
<v Speaker 1>minivan for? And I try to explain to him. I'm like, hey,

0:16:55.520 --> 0:16:58.560
<v Speaker 1>man has eighteen couples thirty six miles a gaunt.

0:16:59.000 --> 0:16:59.520
<v Speaker 4>Oh, I get it.

0:17:00.000 --> 0:17:02.280
<v Speaker 5>There's certain like I'll go to meetings and I know that,

0:17:02.360 --> 0:17:03.800
<v Speaker 5>like as when I show up, people can be like,

0:17:03.880 --> 0:17:04.520
<v Speaker 5>what did you drive?

0:17:05.240 --> 0:17:06.560
<v Speaker 4>You're like, if.

0:17:06.480 --> 0:17:09.320
<v Speaker 5>You don't drive something fun, then like then like you

0:17:09.440 --> 0:17:12.400
<v Speaker 5>lose that perception thing. So sometimes I'm definitely like sat

0:17:12.400 --> 0:17:14.679
<v Speaker 5>in trafficking cards. I don't want to drive to go

0:17:14.720 --> 0:17:16.600
<v Speaker 5>to places, and then you get there and you're like, oh,

0:17:16.680 --> 0:17:19.919
<v Speaker 5>no one even cared what I drive. Yeah, like I

0:17:19.920 --> 0:17:22.480
<v Speaker 5>could have just driven something with air conditioning and a.

0:17:22.560 --> 0:17:24.800
<v Speaker 2>Not so stiff clutch, yeah exactly.

0:17:24.480 --> 0:17:26.119
<v Speaker 5>Or something I didn't have to stop three times slightly

0:17:26.200 --> 0:17:27.200
<v Speaker 5>cool down on the way there.

0:17:27.320 --> 0:17:31.080
<v Speaker 1>So I want to talk about legacy, you know, when

0:17:31.119 --> 0:17:34.880
<v Speaker 1>you guys built out hun again, like do you did

0:17:34.880 --> 0:17:37.280
<v Speaker 1>you feel like this is going to be your legacy?

0:17:37.440 --> 0:17:39.240
<v Speaker 4>And how do you feel about that now?

0:17:40.320 --> 0:17:44.720
<v Speaker 5>It's interesting, I legacy is like such a weird, weird

0:17:44.720 --> 0:17:46.600
<v Speaker 5>thing to think about. I think there's a quote somewhere.

0:17:46.840 --> 0:17:48.720
<v Speaker 5>I don't know if everyone's seen it. Or is in

0:17:48.760 --> 0:17:51.240
<v Speaker 5>something that Ken was like, I hate the word legacy

0:17:51.280 --> 0:17:53.600
<v Speaker 5>because if you're talking about my legacy, it means I'm dead,

0:17:54.000 --> 0:17:57.000
<v Speaker 5>which like hit really hard when like you're watching that afterwards.

0:17:57.359 --> 0:18:00.800
<v Speaker 5>But I think when you are building something saying, when

0:18:00.800 --> 0:18:04.120
<v Speaker 5>you're in it, you're just kind of in it and

0:18:04.240 --> 0:18:06.520
<v Speaker 5>you want to build something great. But I think once

0:18:06.560 --> 0:18:10.080
<v Speaker 5>it starts to become successful is when the legacy thing

0:18:10.160 --> 0:18:12.359
<v Speaker 5>starts to creep in. Like when you're just building it,

0:18:12.400 --> 0:18:14.600
<v Speaker 5>you're just trying to make something right, Like, I don't

0:18:14.640 --> 0:18:17.080
<v Speaker 5>think when I was building Zero to sixty, I don't

0:18:17.080 --> 0:18:18.920
<v Speaker 5>think there was ever a moment in my life where

0:18:18.960 --> 0:18:22.199
<v Speaker 5>I was at no point because we were still The

0:18:22.240 --> 0:18:24.600
<v Speaker 5>magazine died early, so it was like, you know, it

0:18:24.640 --> 0:18:25.960
<v Speaker 5>died because the print industry died.

0:18:26.040 --> 0:18:26.680
<v Speaker 4>So like I don't think we.

0:18:26.640 --> 0:18:29.320
<v Speaker 5>Ever achieved any kind of greatness with it, right, But

0:18:29.760 --> 0:18:32.000
<v Speaker 5>I'll be places and people will be like, man, I

0:18:32.040 --> 0:18:34.080
<v Speaker 5>love Zero to sixty. And I realized like there was

0:18:34.119 --> 0:18:37.800
<v Speaker 5>this small little legacy that we built. It wasn't really intentional.

0:18:38.000 --> 0:18:39.679
<v Speaker 5>It was like we were just trying to make something

0:18:39.680 --> 0:18:42.760
<v Speaker 5>great and trying to make something different, and we really

0:18:43.200 --> 0:18:45.560
<v Speaker 5>loved that magazine and we poured so much into it

0:18:45.560 --> 0:18:47.800
<v Speaker 5>as a team, everyone who was involved with it. And

0:18:47.920 --> 0:18:50.880
<v Speaker 5>I think when we were doing Hoonigan, I don't think

0:18:51.000 --> 0:18:53.640
<v Speaker 5>I started to think about the legacy of like what

0:18:53.680 --> 0:18:57.199
<v Speaker 5>Hoonigan was and you know, and then like what it

0:18:57.359 --> 0:18:59.840
<v Speaker 5>had done and like what the culture change and shift

0:19:00.160 --> 0:19:03.760
<v Speaker 5>around it until probably a couple of years ago. And

0:19:03.760 --> 0:19:05.320
<v Speaker 5>I think you actually start to do that as like

0:19:05.400 --> 0:19:08.960
<v Speaker 5>the company itself shifts. People leave and you know, and

0:19:09.000 --> 0:19:11.520
<v Speaker 5>you realize, like that's like an era that just ended,

0:19:11.720 --> 0:19:13.040
<v Speaker 5>you know, And that's I think a hard thing for

0:19:13.080 --> 0:19:15.840
<v Speaker 5>people to understand is I think when you watch Unigan

0:19:15.920 --> 0:19:18.760
<v Speaker 5>from the outside, you know, you think about it as

0:19:19.000 --> 0:19:21.359
<v Speaker 5>like a group of friends, like at the end of

0:19:21.359 --> 0:19:25.040
<v Speaker 5>the day, like it's employees, and like people do different

0:19:25.040 --> 0:19:28.600
<v Speaker 5>things in life, and sometimes people either you know, want

0:19:28.640 --> 0:19:30.560
<v Speaker 5>to go do their own thing, they don't want to

0:19:30.600 --> 0:19:31.400
<v Speaker 5>do it anymore.

0:19:32.520 --> 0:19:33.400
<v Speaker 4>You guys both know.

0:19:33.440 --> 0:19:36.320
<v Speaker 5>This, and I think this is something that is hard

0:19:36.320 --> 0:19:38.439
<v Speaker 5>for people to understand who don't understand it. Is like

0:19:38.920 --> 0:19:42.320
<v Speaker 5>fame affects different people differently, right, and some people enjoy it,

0:19:42.520 --> 0:19:45.200
<v Speaker 5>some people like really come to life, some people that

0:19:45.359 --> 0:19:48.760
<v Speaker 5>changes their personalities, and other people hate it, right, and

0:19:48.800 --> 0:19:50.480
<v Speaker 5>they really don't want to be around it. And I

0:19:50.480 --> 0:19:53.080
<v Speaker 5>will tell you in my experience, the people that you

0:19:53.280 --> 0:19:56.520
<v Speaker 5>think love it actually hate it because they're kind of

0:19:56.600 --> 0:19:59.040
<v Speaker 5>acting the whole time and then they turn it off

0:19:59.080 --> 0:20:00.520
<v Speaker 5>and they don't want to be around it it anymore.

0:20:00.560 --> 0:20:02.600
<v Speaker 5>And I think that like a lot of that happened

0:20:02.600 --> 0:20:05.400
<v Speaker 5>to Tune again, is we started to really sort of explode,

0:20:05.440 --> 0:20:07.919
<v Speaker 5>Like twenty sixteen to like twenty eighteen was sort of

0:20:07.920 --> 0:20:10.000
<v Speaker 5>this like just we just kept getting bigger and bigger

0:20:10.000 --> 0:20:11.520
<v Speaker 5>and bigger, and all of a sudden, like you're getting

0:20:11.760 --> 0:20:15.520
<v Speaker 5>recognized in airports and it's not even a car events anymore,

0:20:15.640 --> 0:20:17.320
<v Speaker 5>Like you know, you're out to dinner and people are

0:20:17.359 --> 0:20:18.200
<v Speaker 5>recognizing you.

0:20:18.400 --> 0:20:19.480
<v Speaker 4>And I think.

0:20:19.320 --> 0:20:22.440
<v Speaker 5>For a lot of us that was there was an

0:20:22.440 --> 0:20:24.400
<v Speaker 5>element of that and hurt and I used to always

0:20:24.480 --> 0:20:27.000
<v Speaker 5>joke about this, which was like we're famous, but we

0:20:27.000 --> 0:20:30.320
<v Speaker 5>don't have famous money. So like you're famous, but you're

0:20:30.320 --> 0:20:34.399
<v Speaker 5>sitting coach next to somebody who now is talking to

0:20:34.440 --> 0:20:36.520
<v Speaker 5>you NonStop and you just like want to watch your

0:20:36.560 --> 0:20:38.920
<v Speaker 5>movie and like not deal with that, you know. And

0:20:39.960 --> 0:20:42.359
<v Speaker 5>I think when that started to happen, I started to

0:20:42.359 --> 0:20:45.120
<v Speaker 5>realize we were never going to be the company we

0:20:45.119 --> 0:20:48.879
<v Speaker 5>were anymore, Like when we stopped making Daily Transmission. I

0:20:48.960 --> 0:20:50.679
<v Speaker 5>think that was maybe the first time that I started

0:20:50.680 --> 0:20:52.679
<v Speaker 5>to think about like I say, I don't know if

0:20:52.720 --> 0:20:54.320
<v Speaker 5>I put that word on it, but I realized like

0:20:54.359 --> 0:20:56.520
<v Speaker 5>that was an end of an era, like we were

0:20:56.600 --> 0:20:58.439
<v Speaker 5>never going to go back and make that again. And

0:20:58.440 --> 0:21:00.840
<v Speaker 5>at a certain point, yeah, yeah, that was like the

0:21:00.880 --> 0:21:03.680
<v Speaker 5>show everybody loved and everyone enjoyed it. But I think

0:21:03.680 --> 0:21:06.119
<v Speaker 5>at a certain point, like the crew just didn't enjoy

0:21:06.200 --> 0:21:09.679
<v Speaker 5>making it anymore. And that came through, you know, and

0:21:09.720 --> 0:21:11.960
<v Speaker 5>you try to like make it work, but it doesn't.

0:21:12.080 --> 0:21:13.439
<v Speaker 5>And then we went and did something else and we

0:21:13.440 --> 0:21:15.479
<v Speaker 5>all did the show's comeback Labs, and we loved it.

0:21:15.480 --> 0:21:17.240
<v Speaker 4>It was so much fun to make that right.

0:21:17.320 --> 0:21:20.720
<v Speaker 5>And and you know it's like bands like you love

0:21:20.720 --> 0:21:23.480
<v Speaker 5>your you love a band's first album. You just love

0:21:23.520 --> 0:21:25.159
<v Speaker 5>that first album and you just want them to go

0:21:25.240 --> 0:21:27.480
<v Speaker 5>back and make that first album. But when they were

0:21:27.480 --> 0:21:31.639
<v Speaker 5>making that first album, like they didn't have the things

0:21:31.680 --> 0:21:34.160
<v Speaker 5>that came with the second album, the third album. They

0:21:34.440 --> 0:21:36.520
<v Speaker 5>you know, they did it in a rented studio from

0:21:36.520 --> 0:21:39.840
<v Speaker 5>a friend or you know, they they lie cheat steel,

0:21:40.080 --> 0:21:41.800
<v Speaker 5>you know, they did whatever hook or crook to be

0:21:41.840 --> 0:21:43.760
<v Speaker 5>able to make that album, and you lose a lot

0:21:43.800 --> 0:21:46.840
<v Speaker 5>of that energy once you become successful, and then it's

0:21:46.840 --> 0:21:48.679
<v Speaker 5>not as easy to get back to that stuff, and

0:21:48.680 --> 0:21:52.280
<v Speaker 5>then it starts to become disingenuous. And I think as

0:21:52.320 --> 0:21:55.359
<v Speaker 5>I grew something like Cunigan and even with Ken Block,

0:21:55.760 --> 0:21:57.639
<v Speaker 5>you start to go back to things where you're like,

0:21:58.320 --> 0:22:00.600
<v Speaker 5>we don't enjoy this as a group to make this

0:22:00.640 --> 0:22:02.159
<v Speaker 5>as much as we used to. We want to do

0:22:02.200 --> 0:22:05.880
<v Speaker 5>something new, and then the audience doesn't always want that new,

0:22:06.320 --> 0:22:08.200
<v Speaker 5>so you kind of were like in this weird world

0:22:08.200 --> 0:22:10.200
<v Speaker 5>of like you're trying to deliver something that maybe doesn't

0:22:10.240 --> 0:22:13.439
<v Speaker 5>serve for you. You know, I love new things, so

0:22:13.560 --> 0:22:16.040
<v Speaker 5>like for me, and there's a famous quote I think

0:22:16.040 --> 0:22:19.119
<v Speaker 5>on the Amazon Prime thing from Ken where Ken was like,

0:22:19.400 --> 0:22:21.560
<v Speaker 5>if it works, we're going to keep doing it. But

0:22:21.600 --> 0:22:24.399
<v Speaker 5>Scotta wants to do something different just because he's bored,

0:22:24.760 --> 0:22:26.879
<v Speaker 5>and like there was that for me. Like for me,

0:22:27.160 --> 0:22:30.560
<v Speaker 5>there was this really exciting era and our audience jokes

0:22:30.600 --> 0:22:32.520
<v Speaker 5>about it a lot because it's like they always like, oh,

0:22:32.520 --> 0:22:34.960
<v Speaker 5>another new show, because we were just launching like all

0:22:35.000 --> 0:22:36.840
<v Speaker 5>new show ideas. Because I just wanted to build and

0:22:36.880 --> 0:22:39.520
<v Speaker 5>build and build, and once I realized that like YouTube

0:22:39.640 --> 0:22:42.920
<v Speaker 5>deleted the gatekeeper and I could like just make TV

0:22:43.160 --> 0:22:45.320
<v Speaker 5>style shows and put them up on YouTube. And I

0:22:45.359 --> 0:22:47.080
<v Speaker 5>was able to find enough funding to be able to

0:22:47.080 --> 0:22:49.440
<v Speaker 5>support all of that. We went for it. We're all

0:22:49.480 --> 0:22:51.760
<v Speaker 5>of them good. Nah, some of them were okay, but

0:22:51.840 --> 0:22:53.360
<v Speaker 5>some of them were really fun. We did the show

0:22:53.400 --> 0:22:56.159
<v Speaker 5>called Build and Battle, which was fantastic. We did we

0:22:56.200 --> 0:22:58.040
<v Speaker 5>did a bunch of adventure stuff that was great. We

0:22:58.160 --> 0:23:00.720
<v Speaker 5>did come Back Labs, which I loved. We launched a

0:23:00.720 --> 0:23:03.280
<v Speaker 5>whole content series around Ken, which like he fought me

0:23:03.359 --> 0:23:05.159
<v Speaker 5>on because he didn't really want to do it. But

0:23:05.200 --> 0:23:06.320
<v Speaker 5>there was a lot of stuff that we did that

0:23:06.440 --> 0:23:08.560
<v Speaker 5>was like a lot of fun in that era, And

0:23:09.640 --> 0:23:12.200
<v Speaker 5>once the error is behind you, you're like you realize

0:23:12.200 --> 0:23:14.000
<v Speaker 5>the value of it later on. I think it's very

0:23:14.040 --> 0:23:16.240
<v Speaker 5>hard to understand the value of it when you're in it,

0:23:16.280 --> 0:23:18.320
<v Speaker 5>And I think if you worry too much about the

0:23:18.400 --> 0:23:20.040
<v Speaker 5>value of it when you're in it, then you're like

0:23:20.080 --> 0:23:22.879
<v Speaker 5>looking at the wrong reasons to do it. But I

0:23:22.920 --> 0:23:27.000
<v Speaker 5>think there is definitely there's definitely this balance of like

0:23:27.400 --> 0:23:31.080
<v Speaker 5>serving an audience and making them happy, and there's this

0:23:31.119 --> 0:23:33.879
<v Speaker 5>big joke that's like my title is chief creative officer,

0:23:34.000 --> 0:23:36.040
<v Speaker 5>but I get called two other things. One is chief

0:23:36.080 --> 0:23:40.080
<v Speaker 5>complication officer because I just complicate everything because I enjoy

0:23:40.119 --> 0:23:43.199
<v Speaker 5>complications and chaos. And the other one is chief comment

0:23:43.280 --> 0:23:46.080
<v Speaker 5>officer because like I read a lot of the comments

0:23:46.080 --> 0:23:47.960
<v Speaker 5>from the audience, right, and I know some people don't

0:23:48.000 --> 0:23:50.040
<v Speaker 5>like to Do you read your Do you read your comments?

0:23:50.119 --> 0:23:50.800
<v Speaker 4>I do you do?

0:23:50.920 --> 0:23:54.120
<v Speaker 3>I if we're talking YouTube specifically, I'll read the first

0:23:54.160 --> 0:23:56.159
<v Speaker 3>couple of days, and then after that I kind of

0:23:56.200 --> 0:23:56.880
<v Speaker 3>don't really go back.

0:23:56.920 --> 0:23:58.679
<v Speaker 5>I really only need the first six or seven hours

0:23:58.720 --> 0:24:00.000
<v Speaker 5>because like that's where you get a lot of it.

0:24:00.000 --> 0:24:02.480
<v Speaker 5>But after that the comments kind of change because now

0:24:02.520 --> 0:24:05.280
<v Speaker 5>you're getting outsiders who aren't really your core audience anymore.

0:24:05.760 --> 0:24:07.560
<v Speaker 4>So you do read them. Yeah, I was wondering because

0:24:07.560 --> 0:24:08.120
<v Speaker 4>some people.

0:24:07.920 --> 0:24:09.320
<v Speaker 2>Don't I try to respond to them.

0:24:09.359 --> 0:24:11.720
<v Speaker 3>I mean, I I have my phases, like sometimes I

0:24:11.800 --> 0:24:14.280
<v Speaker 3>just really won't be in the mood to accidentally stumble

0:24:14.280 --> 0:24:15.480
<v Speaker 3>across something that it's.

0:24:15.359 --> 0:24:17.760
<v Speaker 4>Super negative or get toxic, so then.

0:24:17.680 --> 0:24:20.480
<v Speaker 3>I won't put myself in the situation room. But I

0:24:20.600 --> 0:24:22.840
<v Speaker 3>enjoy hearing the audience's feedback because it's always going to

0:24:22.880 --> 0:24:23.240
<v Speaker 3>be honest.

0:24:23.280 --> 0:24:24.760
<v Speaker 5>Yeah, I mean I think you always have to look

0:24:24.800 --> 0:24:27.879
<v Speaker 5>at it like an outlier situation. The super super super

0:24:27.880 --> 0:24:30.680
<v Speaker 5>positive stuff just ignore it, like they will just say

0:24:30.920 --> 0:24:33.960
<v Speaker 5>everything's coat right. And the super super negative stuff that's

0:24:33.960 --> 0:24:37.400
<v Speaker 5>like weirdly toxic. They've got a problem with something else,

0:24:37.480 --> 0:24:39.159
<v Speaker 5>just ignore it and like find that stuff.

0:24:38.880 --> 0:24:39.320
<v Speaker 4>In the middle.

0:24:39.720 --> 0:24:40.960
<v Speaker 2>I used to not even read them.

0:24:41.000 --> 0:24:44.040
<v Speaker 5>I think anyone who's female in our space sometimes gets

0:24:44.119 --> 0:24:48.040
<v Speaker 5>really fucking creepy shit, but also like some like unnecessarily

0:24:48.119 --> 0:24:48.840
<v Speaker 5>fucking toxic.

0:24:48.840 --> 0:24:49.040
<v Speaker 4>Boy.

0:24:49.160 --> 0:24:51.400
<v Speaker 5>Oh yeah, I actually think it, replied to one on

0:24:51.440 --> 0:24:55.000
<v Speaker 5>yours one like stuff, the fuck you need to check

0:24:55.040 --> 0:24:55.880
<v Speaker 5>yourself real quick.

0:24:56.119 --> 0:24:57.440
<v Speaker 2>I never like to play the female card.

0:24:57.440 --> 0:24:59.320
<v Speaker 4>No, I know, I know. But at the same time,

0:24:59.359 --> 0:25:01.520
<v Speaker 4>it's like people say things I'm like, you wouldn't say

0:25:01.520 --> 0:25:01.840
<v Speaker 4>that to me.

0:25:02.160 --> 0:25:03.480
<v Speaker 2>Yeah, oh yeah.

0:25:03.560 --> 0:25:06.199
<v Speaker 3>The criticism that I get because of my gender versus

0:25:06.240 --> 0:25:09.000
<v Speaker 3>someone else, like I have to put I always feel

0:25:09.000 --> 0:25:09.680
<v Speaker 3>like I have to work twice.

0:25:09.680 --> 0:25:11.600
<v Speaker 2>It's hard to get half the respect, for sure.

0:25:11.640 --> 0:25:14.240
<v Speaker 1>I read a great comment the other day that just

0:25:14.280 --> 0:25:18.040
<v Speaker 1>made me laugh. They had some video of me and

0:25:18.680 --> 0:25:20.840
<v Speaker 1>they were like, oh, it's it's it's on And then

0:25:20.880 --> 0:25:24.600
<v Speaker 1>this guy wrote, it's like man Han is turning into

0:25:24.800 --> 0:25:27.920
<v Speaker 1>Chai on fat because my face looked a little fat

0:25:28.960 --> 0:25:29.760
<v Speaker 1>and actually.

0:25:29.520 --> 0:25:32.600
<v Speaker 6>Made I spit up my drink and I was like,

0:25:32.640 --> 0:25:33.919
<v Speaker 6>this guy is super clever.

0:25:35.920 --> 0:25:38.040
<v Speaker 4>Commenters will get a good knock and you're like, oh,

0:25:38.080 --> 0:25:41.800
<v Speaker 4>it's pretty fit to sit. Am I getting a little fat?

0:25:41.840 --> 0:25:45.640
<v Speaker 4>Maybe I need to exercise a little bit more. Oh god,

0:25:45.720 --> 0:25:46.600
<v Speaker 4>it's hilarious.

0:25:47.880 --> 0:25:49.800
<v Speaker 5>Well, because I like, obviously, for me, the big joke

0:25:49.960 --> 0:25:53.120
<v Speaker 5>is like most my cars don't run. I bought that

0:25:53.160 --> 0:25:57.160
<v Speaker 5>farm and someone named it Avascato because it's avocado farm, and.

0:25:57.119 --> 0:25:58.040
<v Speaker 4>I was like, that's pretty good.

0:25:58.560 --> 0:26:00.639
<v Speaker 5>And then it was like Avascotto Farms, and then someone

0:26:00.680 --> 0:26:03.480
<v Speaker 5>added ava Scatto Farms in Salvage because I have a

0:26:03.480 --> 0:26:06.199
<v Speaker 5>bunch of I was like, this is great. I was like,

0:26:06.240 --> 0:26:07.960
<v Speaker 5>I'm just going to steal all your guys names.

0:26:08.640 --> 0:26:13.679
<v Speaker 7>It's fantastic, Avascotto Farms and salvage. It's funny, like at

0:26:13.720 --> 0:26:17.760
<v Speaker 7>the end, salvage is great because you're like, what, so, yeah,

0:26:17.840 --> 0:26:19.320
<v Speaker 7>I got a bunch of cars parks on the property.

0:26:19.640 --> 0:26:23.320
<v Speaker 5>But anyway, where were we before the Yeah? I know,

0:26:23.400 --> 0:26:27.000
<v Speaker 5>I mean, look, obviously I dealt a lot this year

0:26:27.040 --> 0:26:29.000
<v Speaker 5>with like the legacy of Kem Block. I mean that

0:26:29.119 --> 0:26:33.760
<v Speaker 5>was something that was very much you know, in front

0:26:33.880 --> 0:26:35.639
<v Speaker 5>just front of brain. I mean it was front of brain,

0:26:36.359 --> 0:26:39.000
<v Speaker 5>probably earlier than it should have been. Like I was

0:26:39.040 --> 0:26:42.880
<v Speaker 5>still dealing with and trying to like understand what it happened,

0:26:43.200 --> 0:26:46.600
<v Speaker 5>but also thinking about, like how do we message this

0:26:47.240 --> 0:26:49.080
<v Speaker 5>right like like we have to do that and I

0:26:49.200 --> 0:26:51.600
<v Speaker 5>and then you know when on the first day, like

0:26:51.640 --> 0:26:54.600
<v Speaker 5>I couldn't even deal with the situation I had Ron.

0:26:54.680 --> 0:26:55.840
<v Speaker 4>I was like, hey, dude, you need to.

0:26:55.880 --> 0:26:58.600
<v Speaker 5>Like ron Ziras, who's like always been like my second

0:26:58.600 --> 0:27:00.639
<v Speaker 5>hand and work directly with Ken for years.

0:27:00.960 --> 0:27:02.400
<v Speaker 4>I was like, I need you to do this because

0:27:02.440 --> 0:27:04.159
<v Speaker 4>like I can't deal with this right now.

0:27:04.160 --> 0:27:07.439
<v Speaker 5>And like, I think we had some we had some

0:27:07.520 --> 0:27:10.120
<v Speaker 5>fun moments in that cause we were I don't say

0:27:10.119 --> 0:27:12.040
<v Speaker 5>fun funds of the wrong word, but we had moments

0:27:12.080 --> 0:27:14.480
<v Speaker 5>that made a smile, which was we had this thing

0:27:14.520 --> 0:27:15.800
<v Speaker 5>of like if we had to send this to Ken

0:27:15.880 --> 0:27:17.679
<v Speaker 5>right now, would he even approve this or like he

0:27:17.800 --> 0:27:20.280
<v Speaker 5>just like rip us apart for this, you know, And

0:27:20.320 --> 0:27:22.120
<v Speaker 5>that kind of kept kept him alive in a way

0:27:22.119 --> 0:27:23.399
<v Speaker 5>for us. But like I think you look at the

0:27:23.440 --> 0:27:26.720
<v Speaker 5>legacy side of it, and it became very important to

0:27:26.840 --> 0:27:29.200
<v Speaker 5>like a lot of other people around him. Obviously Lucy

0:27:29.320 --> 0:27:31.720
<v Speaker 5>and the family, and it's like, well, yeah, how does Ken,

0:27:31.840 --> 0:27:34.359
<v Speaker 5>you know, how does Ken get remembered through all of this?

0:27:34.560 --> 0:27:34.760
<v Speaker 4>Right?

0:27:34.800 --> 0:27:37.600
<v Speaker 5>And like the things that like I knew were like

0:27:37.680 --> 0:27:40.439
<v Speaker 5>really important to Ken, and like what Ken wanted to see?

0:27:40.800 --> 0:27:42.600
<v Speaker 4>You know what what mattered to Ken? Right?

0:27:42.680 --> 0:27:44.640
<v Speaker 5>And I think you know the thing is like Ken

0:27:44.680 --> 0:27:46.720
<v Speaker 5>will always be famous for the Jimcna films, but like

0:27:47.400 --> 0:27:50.159
<v Speaker 5>Ken loved being a rally car driver, Like that was

0:27:50.160 --> 0:27:52.240
<v Speaker 5>a thing he loved, but he also loved being like

0:27:52.280 --> 0:27:55.719
<v Speaker 5>the marketing person and like understanding the audience. Like I

0:27:55.760 --> 0:27:59.400
<v Speaker 5>think all of us, you know who knew Ken from

0:27:59.480 --> 0:28:03.639
<v Speaker 5>the automotive side, don't realize that, Like he'd already had

0:28:03.880 --> 0:28:08.359
<v Speaker 5>twenty years of like being a very successful businessman in

0:28:08.400 --> 0:28:11.240
<v Speaker 5>the marketing space, and like that was a big part

0:28:11.280 --> 0:28:13.400
<v Speaker 5>of his identity, right, And it's like for me, that's

0:28:13.440 --> 0:28:15.119
<v Speaker 5>like what my identity is, right, Like I'm not a

0:28:15.200 --> 0:28:18.000
<v Speaker 5>race car driver, like Mike can stitch together a decent

0:28:18.040 --> 0:28:19.760
<v Speaker 5>time on a track, but like that's not who I am.

0:28:19.800 --> 0:28:22.080
<v Speaker 5>And that's like and like he didn't become that till later.

0:28:22.080 --> 0:28:24.120
<v Speaker 5>He didn't start racing until he was thirty six, right,

0:28:24.400 --> 0:28:26.720
<v Speaker 5>so he already had this like very successful thing that

0:28:26.760 --> 0:28:29.800
<v Speaker 5>he did with eight ball and drawers and dub and

0:28:29.800 --> 0:28:32.159
<v Speaker 5>obviously DC shoes, you know, and all that. And he

0:28:32.200 --> 0:28:34.840
<v Speaker 5>had all these other people who like in many ways

0:28:35.000 --> 0:28:38.160
<v Speaker 5>owe their careers, you know, in many parts to him,

0:28:38.240 --> 0:28:40.880
<v Speaker 5>right whether and like Legends, right, Rob Deerdic, Danny Way,

0:28:40.920 --> 0:28:43.640
<v Speaker 5>all these people who like Ken was the person who

0:28:44.520 --> 0:28:48.080
<v Speaker 5>helped them go chase these really big ideas, right, And

0:28:48.120 --> 0:28:49.840
<v Speaker 5>Ken was that for me too. And I think it's

0:28:49.880 --> 0:28:51.880
<v Speaker 5>weird because like as we walked away from like all

0:28:51.920 --> 0:28:54.560
<v Speaker 5>of this, and we had this memorial for Ken, which

0:28:54.640 --> 0:28:56.400
<v Speaker 5>was really amazing. It was really difficult, but it was

0:28:56.440 --> 0:28:59.520
<v Speaker 5>really amazing, and like there was just this constant thing

0:28:59.720 --> 0:29:04.160
<v Speaker 5>that we're here. It's five hundred people who all knew Ken, right,

0:29:04.200 --> 0:29:06.800
<v Speaker 5>Like everyone here had either worked with him, worked for him,

0:29:07.080 --> 0:29:09.520
<v Speaker 5>was friends with him, his family, and so like these

0:29:09.520 --> 0:29:11.160
<v Speaker 5>are the people who like really knew Ken, right, this

0:29:11.200 --> 0:29:13.480
<v Speaker 5>isn't just the people who knew him from Afar. It

0:29:13.600 --> 0:29:15.400
<v Speaker 5>was like this one thing that just kept repeating, and

0:29:15.440 --> 0:29:18.560
<v Speaker 5>it was like Ken was so good at creating opportunity

0:29:18.600 --> 0:29:21.040
<v Speaker 5>for people. He never gave it away for free, Like

0:29:21.080 --> 0:29:23.960
<v Speaker 5>you had to work hard for it. It was never

0:29:24.080 --> 0:29:26.880
<v Speaker 5>free but he could like spot things in people and

0:29:26.920 --> 0:29:30.080
<v Speaker 5>then like basically expect it from you, right, And I

0:29:30.160 --> 0:29:32.840
<v Speaker 5>was like, that was what he did. And I think

0:29:32.880 --> 0:29:35.760
<v Speaker 5>about like what I want Ken's legacy to be, and

0:29:35.880 --> 0:29:37.520
<v Speaker 5>you know, and I don't really think about my own,

0:29:37.560 --> 0:29:40.560
<v Speaker 5>but I like, I hope I'm remembered well. But like

0:29:40.720 --> 0:29:44.080
<v Speaker 5>I think in Ken's legacy, it's so easy for people

0:29:44.080 --> 0:29:46.680
<v Speaker 5>to be like, oh, he was this amazing driver, right,

0:29:46.760 --> 0:29:49.000
<v Speaker 5>and like Jim Kanna and like all of that, and

0:29:49.040 --> 0:29:50.440
<v Speaker 5>like that's like very superficial.

0:29:50.440 --> 0:29:52.040
<v Speaker 4>And I think that's a very simple one to look at.

0:29:52.360 --> 0:29:54.320
<v Speaker 5>But if you look at it more of like, well,

0:29:54.720 --> 0:29:57.440
<v Speaker 5>Ken created this opportunity for so many of us because

0:29:57.440 --> 0:30:00.480
<v Speaker 5>like he rewrote the paradigm of like, right, this word

0:30:00.560 --> 0:30:03.440
<v Speaker 5>is overused, but like he disrupted automotive motive sport, like

0:30:03.440 --> 0:30:06.680
<v Speaker 5>he already disrupted automotive marketing in motorsports one hundred percent.

0:30:07.000 --> 0:30:11.680
<v Speaker 5>I remember how people couldn't understand why we did things

0:30:11.720 --> 0:30:14.080
<v Speaker 5>the way we did, Like we were working in WRC

0:30:14.520 --> 0:30:16.920
<v Speaker 5>and the FIA, and they were like threatening to find

0:30:16.960 --> 0:30:19.200
<v Speaker 5>me because I wasn't sending out press releases and I'm like,

0:30:19.240 --> 0:30:20.840
<v Speaker 5>why do I have to sound on a press release?

0:30:20.880 --> 0:30:22.760
<v Speaker 5>Like we're going to do this on Facebook, that we're

0:30:22.760 --> 0:30:24.440
<v Speaker 5>gonna speak directly to our audience. We're going to reach

0:30:24.440 --> 0:30:26.440
<v Speaker 5>more people than our email list. They're going to get

0:30:26.440 --> 0:30:27.920
<v Speaker 5>to like why does this matter?

0:30:28.040 --> 0:30:28.280
<v Speaker 1>You know?

0:30:28.360 --> 0:30:30.880
<v Speaker 5>And it seemed normal for us, but it was really

0:30:30.960 --> 0:30:33.560
<v Speaker 5>like taking a different approach at it. And you know,

0:30:33.840 --> 0:30:35.360
<v Speaker 5>so like I think, in a lot of ways, I

0:30:35.360 --> 0:30:39.480
<v Speaker 5>hope that right now, you know, it's it's not even

0:30:39.520 --> 0:30:42.520
<v Speaker 5>been a year, and I think everyone it just misses

0:30:42.600 --> 0:30:45.320
<v Speaker 5>him from like what he gave the community to me.

0:30:45.480 --> 0:30:48.360
<v Speaker 5>I hope that in ten years from now, if you

0:30:48.440 --> 0:30:51.280
<v Speaker 5>look back and you know, someone does a you know,

0:30:51.360 --> 0:30:54.680
<v Speaker 5>a retrospective or a doc on like the importance of Ken.

0:30:55.200 --> 0:30:56.960
<v Speaker 4>I think a lot of it.

0:30:56.520 --> 0:30:58.840
<v Speaker 5>Is that I think he really helped kind of usher

0:30:58.920 --> 0:31:02.680
<v Speaker 5>in like a different way of like the automotive world

0:31:02.800 --> 0:31:05.320
<v Speaker 5>sort of looking at like entertainment and like the value

0:31:05.720 --> 0:31:08.760
<v Speaker 5>of marketing and doing things different and bringing all of

0:31:08.760 --> 0:31:10.800
<v Speaker 5>that in and and I think that that, you know,

0:31:10.880 --> 0:31:12.600
<v Speaker 5>in a way, like I think he would be happier

0:31:12.600 --> 0:31:14.560
<v Speaker 5>with that legacy than just like, oh he was the

0:31:14.560 --> 0:31:16.800
<v Speaker 5>guy that did Jim Kana, but like it was more

0:31:16.800 --> 0:31:19.440
<v Speaker 5>than Jim ConA. I mean even just the idea to

0:31:19.920 --> 0:31:22.920
<v Speaker 5>you know, to create some you know hoonigan and to

0:31:22.920 --> 0:31:23.680
<v Speaker 5>to do all of that.

0:31:23.760 --> 0:31:24.480
<v Speaker 4>I mean, we were.

0:31:24.440 --> 0:31:26.360
<v Speaker 5>Very much were kind of at a forefront of when

0:31:26.360 --> 0:31:28.680
<v Speaker 5>all that stuff was happening, and then in a way

0:31:29.200 --> 0:31:31.400
<v Speaker 5>I think paved a path for so many other people

0:31:31.560 --> 0:31:34.400
<v Speaker 5>before the Jim Conna films, BMW or Porschal, Like they

0:31:34.440 --> 0:31:36.520
<v Speaker 5>weren't asking for cars to be slid around in commercials

0:31:36.920 --> 0:31:41.200
<v Speaker 5>like that like changed the way that people saw cars

0:31:41.240 --> 0:31:43.960
<v Speaker 5>as exciting. And like you talk to people in the

0:31:43.960 --> 0:31:46.040
<v Speaker 5>Hollywood world and they'll be like, oh, yeah, we changed

0:31:46.120 --> 0:31:48.240
<v Speaker 5>the way that we did stunt driving after we saw

0:31:48.240 --> 0:31:50.520
<v Speaker 5>the Jim ConA films, right, and like so like that

0:31:50.640 --> 0:31:52.440
<v Speaker 5>was this cool inspiration behind it. But it's like it's

0:31:52.440 --> 0:31:55.360
<v Speaker 5>not just the films. It's like what did the films

0:31:55.920 --> 0:31:59.640
<v Speaker 5>effect that created this longer lasting change.

0:31:59.720 --> 0:32:01.000
<v Speaker 4>I mean, and it sucks to.

0:32:00.920 --> 0:32:03.600
<v Speaker 5>Say this, but like there's this thought of like, man,

0:32:03.600 --> 0:32:05.520
<v Speaker 5>you wish you could hear what people say about you

0:32:05.600 --> 0:32:08.200
<v Speaker 5>after you're gone, Like if Ken could just see the

0:32:08.200 --> 0:32:11.200
<v Speaker 5>amount of appreciation that he has now that like maybe

0:32:11.280 --> 0:32:12.160
<v Speaker 5>he didn't.

0:32:11.840 --> 0:32:13.760
<v Speaker 4>Realize was there while he was alive.

0:32:13.800 --> 0:32:16.440
<v Speaker 5>And I think like that's like what like real legacy

0:32:16.480 --> 0:32:19.000
<v Speaker 5>looks like because it wasn't just the thing he made.

0:32:19.400 --> 0:32:21.400
<v Speaker 5>You can make a great film where you can make

0:32:21.720 --> 0:32:23.800
<v Speaker 5>a great statue or whatever, but like, but how did

0:32:23.840 --> 0:32:26.520
<v Speaker 5>that inspire someone else? Like I think that's the important

0:32:26.560 --> 0:32:29.600
<v Speaker 5>legacy because if you just did something that was really

0:32:29.600 --> 0:32:31.880
<v Speaker 5>cool but it didn't make someone else do something really

0:32:31.880 --> 0:32:35.040
<v Speaker 5>cool out of it, well, then then what is that

0:32:35.040 --> 0:32:37.360
<v Speaker 5>that I think is a real legacy versus just being like, oh,

0:32:37.360 --> 0:32:40.520
<v Speaker 5>they were the best at this, that's cool, but like,

0:32:40.560 --> 0:32:42.760
<v Speaker 5>were they the best at it and inspired someone else

0:32:42.800 --> 0:32:43.360
<v Speaker 5>to be better?

0:32:43.520 --> 0:32:45.520
<v Speaker 4>Like that's kind of cool because.

0:32:45.280 --> 0:32:47.320
<v Speaker 5>I'll hear people sometimes like, oh, these guys are like

0:32:47.320 --> 0:32:49.200
<v Speaker 5>they're way better than you now, And I'm like, yeah,

0:32:49.240 --> 0:32:51.960
<v Speaker 5>but I also know that, like they've told me that,

0:32:52.080 --> 0:32:54.040
<v Speaker 5>like we like helped pave the way for them, so

0:32:54.120 --> 0:32:57.160
<v Speaker 5>like I hope they're better. Because if you do something

0:32:57.200 --> 0:32:58.960
<v Speaker 5>and then the person who comes up behind you doesn't

0:32:58.960 --> 0:33:02.200
<v Speaker 5>do it better, like although you you bushwhacked, the next

0:33:02.200 --> 0:33:04.600
<v Speaker 5>person has to clear the path, and then the person

0:33:04.640 --> 0:33:06.640
<v Speaker 5>after that has to pave it, and the person after

0:33:06.680 --> 0:33:08.920
<v Speaker 5>that puts in some railings and then some lights and

0:33:09.040 --> 0:33:10.920
<v Speaker 5>you know, eventually have a nice little sidewalk right and

0:33:10.960 --> 0:33:13.240
<v Speaker 5>it's like, but everyone has to improve that.

0:33:13.240 --> 0:33:15.760
<v Speaker 4>Path, especially if you went down at first, right, And.

0:33:15.760 --> 0:33:17.520
<v Speaker 5>I'm not saying that we were entirely first, but we

0:33:17.560 --> 0:33:19.840
<v Speaker 5>were pretty early on a lot of it, and you know,

0:33:19.880 --> 0:33:22.280
<v Speaker 5>I think that that's part of that legacy, is like being.

0:33:22.000 --> 0:33:23.360
<v Speaker 4>A part of that community side of it.

0:33:38.080 --> 0:33:41.840
<v Speaker 1>I think you definitely in what you guys have built

0:33:41.880 --> 0:33:45.000
<v Speaker 1>over and have inspired so many people, you know, and

0:33:45.640 --> 0:33:48.080
<v Speaker 1>that just you know, not just in the car community,

0:33:48.200 --> 0:33:52.760
<v Speaker 1>but what you said early on, which I think, you know,

0:33:52.800 --> 0:33:55.200
<v Speaker 1>it's stuck with me this whole conversation and it'll take

0:33:55.240 --> 0:33:56.680
<v Speaker 1>away is you know, just.

0:33:56.640 --> 0:33:57.480
<v Speaker 4>Go figure it out.

0:33:58.600 --> 0:34:00.960
<v Speaker 6>To my mom said, shit, don't be an asshole. Yeah,

0:34:01.000 --> 0:34:03.880
<v Speaker 6>what a great lesson. Figuring it out. Caron is such

0:34:03.920 --> 0:34:06.000
<v Speaker 6>a great thing from both the content side of this,

0:34:06.040 --> 0:34:08.000
<v Speaker 6>even just like how to how to make something work

0:34:08.040 --> 0:34:09.360
<v Speaker 6>on a car and you're like, I don't know, I

0:34:09.360 --> 0:34:11.160
<v Speaker 6>guess I'll just I mean, the amount of other people's

0:34:11.160 --> 0:34:13.640
<v Speaker 6>YouTube stuff I watched to make my own YouTube stuff

0:34:13.760 --> 0:34:15.960
<v Speaker 6>is incredible and it's a.

0:34:15.920 --> 0:34:18.680
<v Speaker 3>Good tool to have to just learn how to figure

0:34:18.680 --> 0:34:20.399
<v Speaker 3>things out. You don't have to be right, but it's

0:34:20.400 --> 0:34:23.160
<v Speaker 3>taking the initiative to get out of your comfort zone.

0:34:23.200 --> 0:34:24.760
<v Speaker 4>Oh yeah, for sure, for sure.

0:34:25.200 --> 0:34:29.480
<v Speaker 3>You were talking about different eras being different things that

0:34:29.840 --> 0:34:32.319
<v Speaker 3>you enjoy at the time in your life. Yeah, yeah, yeah,

0:34:32.320 --> 0:34:35.040
<v Speaker 3>I was gonna ask, what are you enjoying now?

0:34:36.000 --> 0:34:40.240
<v Speaker 5>I don't know if I've thought about today. I definitely

0:34:40.239 --> 0:34:41.640
<v Speaker 5>have thought about, like what are some of the peak

0:34:41.719 --> 0:34:44.279
<v Speaker 5>moments for me right like just in my career. I'm

0:34:44.320 --> 0:34:46.400
<v Speaker 5>in my forties, start to think about things like that.

0:34:46.480 --> 0:34:49.439
<v Speaker 5>But like zero sixty magazine was like a really big peak.

0:34:49.480 --> 0:34:51.360
<v Speaker 5>It was so much fun and it felt so adventurous,

0:34:51.360 --> 0:34:52.960
<v Speaker 5>and we had no idea what we were doing and

0:34:52.960 --> 0:34:54.640
<v Speaker 5>we were just faking it till we make it, and

0:34:54.680 --> 0:34:57.439
<v Speaker 5>that was super fun. Obviously, the similar thing in early

0:34:57.480 --> 0:35:01.759
<v Speaker 5>hunigaan daily Transmission era was great. I think something else

0:35:01.800 --> 0:35:05.440
<v Speaker 5>that's really interesting for me now is I'm watching like

0:35:05.480 --> 0:35:08.920
<v Speaker 5>a major shift in content in the space, you know,

0:35:09.120 --> 0:35:13.480
<v Speaker 5>so like looking more at like what the future of

0:35:13.600 --> 0:35:16.480
<v Speaker 5>Hoonigan can be in like a short form space, and

0:35:16.520 --> 0:35:20.160
<v Speaker 5>also being like more collaborative with other people right now

0:35:20.280 --> 0:35:23.040
<v Speaker 5>is like really where like my interests lie instead of

0:35:23.760 --> 0:35:25.319
<v Speaker 5>you know, kind of for a long time. I will

0:35:25.360 --> 0:35:28.279
<v Speaker 5>say like Honigan had its collaborative years, but we also

0:35:28.400 --> 0:35:30.560
<v Speaker 5>very much had like our sort of like Rock of

0:35:30.600 --> 0:35:31.440
<v Speaker 5>Solitude style.

0:35:31.800 --> 0:35:34.320
<v Speaker 3>I've always seen you guys being very collaborative and supportive

0:35:34.360 --> 0:35:35.000
<v Speaker 3>of other careers.

0:35:35.040 --> 0:35:37.880
<v Speaker 4>We're definitely supportive, I think. I think if I have any.

0:35:37.680 --> 0:35:40.680
<v Speaker 5>Regrets, is I wish we would have pushed harder, and

0:35:40.719 --> 0:35:42.640
<v Speaker 5>not that we still can't, but like I wish we

0:35:42.760 --> 0:35:45.480
<v Speaker 5>had like worked harder to like have just done more

0:35:45.800 --> 0:35:47.840
<v Speaker 5>like things like let's just do a show with Amelia that,

0:35:47.960 --> 0:35:49.680
<v Speaker 5>like you know, like that I think is where I

0:35:49.760 --> 0:35:52.279
<v Speaker 5>really wanted to get to more earlier on.

0:35:52.360 --> 0:35:53.800
<v Speaker 4>And we did a bit with some people.

0:35:53.880 --> 0:35:55.000
<v Speaker 3>But I.

0:35:56.800 --> 0:35:59.080
<v Speaker 5>Look at the space now and I think that the

0:35:59.160 --> 0:36:01.600
<v Speaker 5>more collaborative of the whole space can be, just the

0:36:01.600 --> 0:36:04.040
<v Speaker 5>more powerful we all are as a sort of like

0:36:04.360 --> 0:36:06.279
<v Speaker 5>maybe you want to call us influencers, creators, what the

0:36:06.320 --> 0:36:08.120
<v Speaker 5>hell it is, But like I think there's a lot

0:36:08.160 --> 0:36:08.880
<v Speaker 5>of value in that.

0:36:09.560 --> 0:36:11.480
<v Speaker 2>Well maybe that's the next are Yeah, maybe.

0:36:11.280 --> 0:36:12.600
<v Speaker 5>That's the next err And like I said, I think

0:36:12.600 --> 0:36:14.520
<v Speaker 5>that that's the part I'm kind of excited about now

0:36:14.640 --> 0:36:16.320
<v Speaker 5>is is that stuff.

0:36:16.520 --> 0:36:17.680
<v Speaker 4>And I love like the.

0:36:17.800 --> 0:36:20.600
<v Speaker 5>Energy of like a lot of the young, you know,

0:36:20.680 --> 0:36:22.719
<v Speaker 5>like sort of up and coming creators. Like let's just say,

0:36:22.719 --> 0:36:25.799
<v Speaker 5>like the sub hundred thousand followers like that because they're

0:36:25.840 --> 0:36:28.160
<v Speaker 5>still still new and exciting for them, and you know,

0:36:28.320 --> 0:36:32.120
<v Speaker 5>that's there's something really there's a great energy there and.

0:36:32.080 --> 0:36:35.440
<v Speaker 4>Like I don't I don't totally lose that energy.

0:36:35.440 --> 0:36:38.000
<v Speaker 5>And I think this is the thing that frustrates a

0:36:38.000 --> 0:36:39.719
<v Speaker 5>lot of people sometimes is like I have a new

0:36:39.760 --> 0:36:41.480
<v Speaker 5>idea and I get excited about it, like it's the

0:36:41.480 --> 0:36:44.200
<v Speaker 5>first idea I ever had, right, and like that I like,

0:36:44.520 --> 0:36:46.239
<v Speaker 5>but I also want everyone else to have that level

0:36:46.239 --> 0:36:49.200
<v Speaker 5>of excitement too, And I think sometimes you know, you

0:36:49.200 --> 0:36:53.640
<v Speaker 5>you need to shift things up and have and work

0:36:53.680 --> 0:36:55.719
<v Speaker 5>with different people on that. And I also think that

0:36:55.760 --> 0:36:57.480
<v Speaker 5>other people need to shift their things up and work

0:36:57.480 --> 0:37:00.480
<v Speaker 5>with different people. Like like Hurts a perfect example. I

0:37:00.560 --> 0:37:02.600
<v Speaker 5>love her. He's like a brother to me. He was

0:37:02.640 --> 0:37:05.480
<v Speaker 5>like employee number four and now like he's going and

0:37:05.560 --> 0:37:08.120
<v Speaker 5>chasing something new. He's still friends and family with Hunigan.

0:37:08.400 --> 0:37:11.040
<v Speaker 5>We'll still make content with him, but like he's chasing

0:37:11.120 --> 0:37:13.640
<v Speaker 5>this whole other thing on his own and stuff he's

0:37:13.640 --> 0:37:15.640
<v Speaker 5>doing with Tea Pain, and it's like that's rad.

0:37:15.719 --> 0:37:16.880
<v Speaker 4>Like people need to go do that.

0:37:16.960 --> 0:37:18.440
<v Speaker 5>They need to kind of like go break up the

0:37:18.719 --> 0:37:21.200
<v Speaker 5>model of doing different stuff and you know, and I

0:37:21.560 --> 0:37:23.440
<v Speaker 5>that to me is kind of exciting, is to kind

0:37:23.440 --> 0:37:26.279
<v Speaker 5>of watch like what happens with sort of that the

0:37:26.440 --> 0:37:29.080
<v Speaker 5>extended family. And I think it goes back to what

0:37:29.160 --> 0:37:30.719
<v Speaker 5>I said at the beginning of this conversation of like

0:37:30.760 --> 0:37:32.640
<v Speaker 5>the Auto Creek side I went to my car club,

0:37:32.920 --> 0:37:34.680
<v Speaker 5>there's only twenty five of us in it, but we

0:37:34.719 --> 0:37:36.520
<v Speaker 5>would have all these other car clubs that would come

0:37:36.520 --> 0:37:39.640
<v Speaker 5>out and do everything with us. And I really would

0:37:39.640 --> 0:37:41.680
<v Speaker 5>love to like make sure that we like shift more

0:37:41.840 --> 0:37:44.879
<v Speaker 5>back into that and get more on the like, hey, come,

0:37:45.040 --> 0:37:46.400
<v Speaker 5>you know, we want you to be a part of this.

0:37:46.480 --> 0:37:48.759
<v Speaker 5>We want you to do this, like let's make some

0:37:48.800 --> 0:37:52.600
<v Speaker 5>cool stuff together. Because the broadness of that is to

0:37:52.760 --> 0:37:56.120
<v Speaker 5>me what makes everything has always been the fun part

0:37:56.160 --> 0:37:59.319
<v Speaker 5>of Hunigan. And then the other thing I've just been

0:37:59.440 --> 0:38:02.799
<v Speaker 5>enjoying kind of like fully embracing my own weirdness and

0:38:02.800 --> 0:38:05.680
<v Speaker 5>the stuff I like and just dealing with that instead of, like,

0:38:06.320 --> 0:38:08.759
<v Speaker 5>I know, you know this, instead of making stuff for

0:38:08.800 --> 0:38:11.799
<v Speaker 5>the audience, making stuff for myself and then hoping that

0:38:11.880 --> 0:38:14.520
<v Speaker 5>an audience shows up, Like I've really leaned back into

0:38:14.600 --> 0:38:15.759
<v Speaker 5>like my Volkswagen roots.

0:38:15.800 --> 0:38:17.880
<v Speaker 4>I enjoy it. I know it's not exactly.

0:38:17.440 --> 0:38:19.520
<v Speaker 5>What everybody in the audience wants, but like it kind

0:38:19.520 --> 0:38:21.560
<v Speaker 5>of makes me happy, and then that that helps me

0:38:21.680 --> 0:38:24.880
<v Speaker 5>drive the other creative that makes the audience happy. It's

0:38:24.920 --> 0:38:26.680
<v Speaker 5>this weird thing. You got to do enough stuff that

0:38:26.719 --> 0:38:30.879
<v Speaker 5>like you still kind of enjoy that. So I think

0:38:30.960 --> 0:38:34.000
<v Speaker 5>right now, it's an interesting it's an interesting time, And

0:38:34.200 --> 0:38:36.000
<v Speaker 5>a big one of that really is like just looking

0:38:36.040 --> 0:38:39.239
<v Speaker 5>at like how everything is shifting and social and the

0:38:39.280 --> 0:38:41.359
<v Speaker 5>whole space we're in. We can get into a whole

0:38:41.360 --> 0:38:43.920
<v Speaker 5>conversation of like I kind of think social media is

0:38:43.960 --> 0:38:46.080
<v Speaker 5>ruining the society, but the same time, we all work

0:38:46.120 --> 0:38:48.319
<v Speaker 5>in it as a business, like trying to kind of

0:38:48.400 --> 0:38:50.680
<v Speaker 5>lever and live in between those. And I think you

0:38:50.719 --> 0:38:52.879
<v Speaker 5>do obviously know that, you know, and like mental health

0:38:52.920 --> 0:38:54.759
<v Speaker 5>is a big part of like your you know, I

0:38:54.760 --> 0:38:57.640
<v Speaker 5>think your storyline and everything in there, and like, you know,

0:38:58.000 --> 0:39:00.560
<v Speaker 5>being the piece on social that's the positive part and

0:39:00.640 --> 0:39:02.839
<v Speaker 5>not the negative part. And I think it's like super

0:39:02.840 --> 0:39:05.400
<v Speaker 5>important for us in the car industry because like we

0:39:05.440 --> 0:39:07.239
<v Speaker 5>shouldn't be the negative part. We should be the part

0:39:07.239 --> 0:39:10.160
<v Speaker 5>that makes you excited to go build and inspire you

0:39:10.200 --> 0:39:11.759
<v Speaker 5>to do stuff and that make you feel bad about

0:39:11.760 --> 0:39:12.480
<v Speaker 5>yourself kind of thing.

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<v Speaker 3>So I'm excited to see what comes in your guys'

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<v Speaker 3>next chapter, your next era.

0:39:17.360 --> 0:39:18.280
<v Speaker 2>We could talk forever.

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<v Speaker 4>Yeah no, I know, thanks for thanks for having me