WEBVTT - BrainStuff Classics: What Happens to Red Carpet Dresses?

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<v Speaker 1>Welcome to brain Stuff production of I Heart Radio. Hi

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<v Speaker 1>brain Stuff, I'm Lauren vogel Bom and this is another

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<v Speaker 1>classic from our archives. In this episode, we delve into

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<v Speaker 1>the fabulous world of celebrity fashion, specifically the dresses the

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<v Speaker 1>performers and other famous folks wear on the red carpet.

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<v Speaker 1>What happens to those dresses after that big night? Hey,

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<v Speaker 1>brain Stuff, Lauren Vogelbaum here. The popularity of award show

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<v Speaker 1>fashion has practically eclipsed the award shows themselves. For example,

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<v Speaker 1>the E Network now devotes an entire broadcast day to

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<v Speaker 1>the Oscars Red Carpet, starting with a morning pre pre

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<v Speaker 1>show followed by hours long live coverage. For designers, the

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<v Speaker 1>red carpet is one of the most visible and buzzed

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<v Speaker 1>about ways to promote their brands. Some top designers will

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<v Speaker 1>pay a list, actresses, and musicians big bucks to wear

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<v Speaker 1>their dresses or jewelry between one hundred thousand and two

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<v Speaker 1>hundred and fifty thousand dollars, depending on the star hour

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<v Speaker 1>of the given celebrity. Other celebrities are allowed to borrow

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<v Speaker 1>a designer dress, handbag, or jewel studded necklace for the

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<v Speaker 1>night for free of course, in order to get the

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<v Speaker 1>designer's name into the highly clickable red carpet photo slide shows.

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<v Speaker 1>But what happens to that very expensive dress when the

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<v Speaker 1>red carpet is rolled up and the TV cameras move

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<v Speaker 1>on to the next event. Is the gown stuffed into

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<v Speaker 1>a closet never to be worn again? Or does the

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<v Speaker 1>designer take it down to the dry cleaner and try

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<v Speaker 1>to sell it on Craigslist. We reached out to Ariana Wisener,

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<v Speaker 1>a Hollywood stylist, for some answers. Wisener, who dresses celebrities

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<v Speaker 1>for award shows, press tours, and magazine spreads, says that

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<v Speaker 1>one of the dresses loaned out for awards shows go

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<v Speaker 1>right back to the designer or okay, like nine nine.

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<v Speaker 1>Weisner said, on rare occasions, the designer will gift the

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<v Speaker 1>celebrity the gown. One famous example the ethereal and deeply

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<v Speaker 1>plunging green Versaci dress that Jennifer Lopez wore to the

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<v Speaker 1>Grammys in the year two thousand. Wisner said Versaci gifted

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<v Speaker 1>her the dress because it was such an iconic moment,

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<v Speaker 1>and indeed it was. According to a blog post by

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<v Speaker 1>Google CEO Eric Schmidt, The dress was the direct inspiration

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<v Speaker 1>for creating Google image search. The really big design houses

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<v Speaker 1>like Dior, Louis Vuitton, and Chanel will take back a

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<v Speaker 1>red carpet dress and keep it in their archives, says Wisner.

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<v Speaker 1>You won't see a statement gown from the Oscars resold

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<v Speaker 1>to the public, dry cleaned or not. But that's not

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<v Speaker 1>the case for lower tier designers. Wisner cites the rise

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<v Speaker 1>of fashion rental companies in Los Angeles and New York

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<v Speaker 1>for this trend. Less conspicuous red carpet dresses from whatever

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<v Speaker 1>designers Wisener's term could very well end up on the

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<v Speaker 1>racks of shops like Our Miriam or rent the runway

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<v Speaker 1>a few years after a big event. Sample sales are

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<v Speaker 1>another place where you might stumble upon address that a

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<v Speaker 1>celebrity war for one big night. When a designer's warehouse

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<v Speaker 1>becomes overstuffed with leftovers from events, last year's line, and

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<v Speaker 1>sample sized dresses that were tried on repeatedly in the store,

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<v Speaker 1>they hold a sample sale, frequently involving deep discounts. Even

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<v Speaker 1>if you can't get the very same dress that a

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<v Speaker 1>celeb war on the red carpet, you might be able

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<v Speaker 1>to buy an exact replica. Every once in a while,

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<v Speaker 1>says Wisener, a dress that really pops at an award

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<v Speaker 1>show is picked up for mass production, one recent example

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<v Speaker 1>being a pleaded silver gown that Kate Hudson wore to

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<v Speaker 1>the Vanity Fair Oscars post party. The designer sells the

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<v Speaker 1>same dress online for only three thousand, three hundred and

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<v Speaker 1>twenty five dollars. Really luxurious dresses not only grabbed the

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<v Speaker 1>attention of fashion fans but also thieves. At the Oscars,

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<v Speaker 1>actress Lupida and Youngo wore a white gown by Calvin

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<v Speaker 1>Klein studded with six thousand pearls worth an estimated hundred

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<v Speaker 1>and fifty thousand dollars. The gown was reported stolen from

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<v Speaker 1>Yongo's Los Angeles hotel the day after the Oscars, but

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<v Speaker 1>was then mysteriously returned by the thief. According to TMZ,

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<v Speaker 1>after the dress burglars snatched the gown, they removed two

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<v Speaker 1>pearls and took them down to the garment district there

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<v Speaker 1>were fakes. The thief dumped the worthless us in a

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<v Speaker 1>bathroom back at Nyango's hotel and tipped off TMZ to

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<v Speaker 1>its location. Today's episode is based on the article what

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<v Speaker 1>Happens to Red Carpet Dresses after Celebrities wear them? On

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<v Speaker 1>how stuff works dot Com, written by Dave Roose. Brain

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<v Speaker 1>Stuff is production of I Heart Radio in partnership with

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<v Speaker 1>how stuff works dot Com, and it's produced by Tyler Klang.

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