1
00:00:00,560 --> 00:00:03,000
Speaker 1: Hi. I am Rashan McDonald, a host of weekly Money

2
00:00:03,000 --> 00:00:06,440
Speaker 1: Making Conversation Masterclass show. The interviews and information that this

3
00:00:06,559 --> 00:00:09,760
Speaker 1: show provides are for everyone. It's time to stop reading

4
00:00:09,920 --> 00:00:13,200
Speaker 1: other people's success stories and start living your own. If

5
00:00:13,200 --> 00:00:15,360
Speaker 1: you want to be a guest on my show, please

6
00:00:15,440 --> 00:00:20,079
Speaker 1: visit our website, Moneymakingconversations dot com and click the be

7
00:00:20,160 --> 00:00:23,520
Speaker 1: a Guest button. Press submit and information will come directly

8
00:00:23,600 --> 00:00:26,840
Speaker 1: to me. Now, let's get this show started. My guess

9
00:00:26,960 --> 00:00:29,480
Speaker 1: is the co founder or fine jewelry company that she's

10
00:00:29,480 --> 00:00:30,920
Speaker 1: gonna tell you in a minute, because I don't want

11
00:00:30,960 --> 00:00:34,040
Speaker 1: to mess up the name. It's an innovative etailer that

12
00:00:34,240 --> 00:00:36,240
Speaker 1: if you've been reading, if you google it, it's popping

13
00:00:36,320 --> 00:00:40,080
Speaker 1: up everywhere. They transform the fire jewelry sector with a

14
00:00:40,120 --> 00:00:43,360
Speaker 1: lifetime buy back promise. Did you hear what I said?

15
00:00:44,040 --> 00:00:47,920
Speaker 1: A lifetime buy back promise. This allows consumers to sell

16
00:00:47,960 --> 00:00:52,279
Speaker 1: back their gold jewelry for cash or credit anytime at

17
00:00:52,400 --> 00:00:57,280
Speaker 1: market value with just one click. Please, she's here to

18
00:00:57,320 --> 00:00:59,400
Speaker 1: tell us all about it. Please Welcome to the Money

19
00:00:59,400 --> 00:01:02,840
Speaker 1: Making Conversation and master Class. Nitty sing the How are

20
00:01:02,840 --> 00:01:03,440
Speaker 1: you doing, Nitty?

21
00:01:04,440 --> 00:01:06,559
Speaker 2: I'm very good? Thanks for having me first.

22
00:01:06,600 --> 00:01:08,039
Speaker 1: Of all, where are you calling from.

23
00:01:08,800 --> 00:01:11,480
Speaker 2: I'm calling from Palo Alta, California.

24
00:01:11,160 --> 00:01:14,360
Speaker 1: West Coast, West Coast, West coast. Tell me when you

25
00:01:14,440 --> 00:01:23,440
Speaker 1: say jewelry, you know watches can be jewelry, ear rings, rings, necklaces,

26
00:01:24,200 --> 00:01:27,559
Speaker 1: jew as a couplelinks you know to be considered jewelry.

27
00:01:27,600 --> 00:01:30,400
Speaker 1: So when you say jewelry, please help me out with

28
00:01:30,440 --> 00:01:31,559
Speaker 1: that definition first.

29
00:01:32,800 --> 00:01:38,240
Speaker 2: So currently, in the narrow definition, jewelry is basically whatever

30
00:01:38,319 --> 00:01:43,880
Speaker 2: you wear like you know, metal wise, or it could

31
00:01:43,920 --> 00:01:46,640
Speaker 2: be it could be a fine jewelry, or it could

32
00:01:46,680 --> 00:01:49,920
Speaker 2: be fashion jewelry, but anything that you were to feel good,

33
00:01:50,080 --> 00:01:54,560
Speaker 2: look good, and it could be an emotional statement that

34
00:01:54,600 --> 00:01:58,320
Speaker 2: you're wearing. What Sonore wants to.

35
00:01:58,200 --> 00:01:59,840
Speaker 1: Do with which is the name of your company?

36
00:02:00,360 --> 00:02:03,400
Speaker 2: That's the name of a company. Yes, we want to

37
00:02:03,440 --> 00:02:07,840
Speaker 2: turn this emotional statement into a financial statement as well.

38
00:02:08,320 --> 00:02:10,840
Speaker 2: You're wearing your wealth when you're wearing jewelry.

39
00:02:11,880 --> 00:02:15,360
Speaker 1: Wow, I never saw it that way. So if I

40
00:02:15,400 --> 00:02:19,720
Speaker 1: buy the right coupling, I can wear my wealth as

41
00:02:19,720 --> 00:02:22,359
Speaker 1: well as wear a jewelry because I never saw I'll

42
00:02:22,400 --> 00:02:24,799
Speaker 1: be honest with you, I never saw jewelry as an

43
00:02:24,840 --> 00:02:27,600
Speaker 1: investment in my mind. You know, I think of a

44
00:02:27,680 --> 00:02:30,600
Speaker 1: home as an investment, maybe a car. I think of

45
00:02:30,639 --> 00:02:34,399
Speaker 1: stock of course as an investment land, but I never

46
00:02:34,480 --> 00:02:37,440
Speaker 1: saw jewelry as an investment. I know it is possible.

47
00:02:37,480 --> 00:02:40,560
Speaker 1: I saw goal as an investment. So what is wrong

48
00:02:40,639 --> 00:02:43,440
Speaker 1: with my mindset not seeing what you're seeing?

49
00:02:44,320 --> 00:02:47,240
Speaker 2: You're absolutely right. You know, when we think jewelry, we

50
00:02:47,360 --> 00:02:52,359
Speaker 2: always think beautiful or emotional, and never investment that can

51
00:02:52,360 --> 00:02:55,840
Speaker 2: make us money. But at son Lore, what we are

52
00:02:55,840 --> 00:03:00,280
Speaker 2: doing is we're selling beautiful jewelry that can actually make

53
00:03:00,320 --> 00:03:05,440
Speaker 2: you money. So gold went up forty last year, and

54
00:03:05,639 --> 00:03:08,120
Speaker 2: if you were to buy a necklace from son Alor,

55
00:03:08,720 --> 00:03:11,440
Speaker 2: you could actually sell it back to us and make

56
00:03:11,480 --> 00:03:12,480
Speaker 2: a profit on it.

57
00:03:13,760 --> 00:03:16,680
Speaker 1: Okay, Now, really help me out there, because you know,

58
00:03:17,639 --> 00:03:21,720
Speaker 1: you actually sell the jewelry. So, because I'm just trying

59
00:03:21,720 --> 00:03:23,600
Speaker 1: to get a sense of the brand because I went

60
00:03:23,639 --> 00:03:26,359
Speaker 1: on the website, I'm looking around and people are hearing

61
00:03:26,400 --> 00:03:28,639
Speaker 1: this for the first time, and so I don't want

62
00:03:28,639 --> 00:03:35,640
Speaker 1: to throw any confusion. So walk us through your brand first, Nitdi,

63
00:03:35,960 --> 00:03:38,200
Speaker 1: and then we'll go into the next step. Because I

64
00:03:38,360 --> 00:03:41,920
Speaker 1: started with the broad conversation about what is jewelry. Now

65
00:03:42,000 --> 00:03:45,680
Speaker 1: let's get back to your company and your format and

66
00:03:45,720 --> 00:03:48,720
Speaker 1: the way people can benefit from how you're presenting it

67
00:03:48,760 --> 00:03:51,200
Speaker 1: with this like time buy back guarantee.

68
00:03:51,840 --> 00:03:58,640
Speaker 2: Perfect. So son Alor offers eighteen carried gold jewelry, and

69
00:03:59,320 --> 00:04:02,160
Speaker 2: this is jewel read that you can wear and enjoy,

70
00:04:03,680 --> 00:04:06,360
Speaker 2: and then if there is a time when you want

71
00:04:06,400 --> 00:04:09,400
Speaker 2: to either upgrade or switch it out, you can sell

72
00:04:09,440 --> 00:04:14,160
Speaker 2: it back to us at market prices of gold. So

73
00:04:14,880 --> 00:04:18,560
Speaker 2: wear it, enjoy it. Eighteen carded gold, very premium jewelry,

74
00:04:19,120 --> 00:04:21,960
Speaker 2: and then you can track it and sell it like

75
00:04:22,000 --> 00:04:26,160
Speaker 2: an investment. So what happened, I'll give you a little

76
00:04:26,160 --> 00:04:30,360
Speaker 2: bit background. So what happens is when you buy jewelry

77
00:04:30,880 --> 00:04:34,039
Speaker 2: at any other jeweler, there is about two hundred to

78
00:04:34,080 --> 00:04:38,600
Speaker 2: five hundred percent markup on the gold value that is

79
00:04:38,640 --> 00:04:43,200
Speaker 2: in the jewelry. So say you have you buy something

80
00:04:43,279 --> 00:04:48,440
Speaker 2: for five hundred dollars, you only have about one hundred

81
00:04:48,440 --> 00:04:49,720
Speaker 2: dollars worth of gold in.

82
00:04:49,640 --> 00:04:53,080
Speaker 1: It, right, Right, that's why they went from jewelry. Right

83
00:04:53,160 --> 00:04:56,160
Speaker 1: there is that way, Okay, but.

84
00:04:56,240 --> 00:04:59,040
Speaker 2: That's not how it's supposed to be. Right, It's supposed

85
00:04:59,040 --> 00:05:03,800
Speaker 2: to be gold. Then you obviously have some markup for

86
00:05:04,040 --> 00:05:07,800
Speaker 2: like the artisans actually working on it, and then you

87
00:05:07,920 --> 00:05:11,280
Speaker 2: sell it and I know I might be describing an

88
00:05:11,320 --> 00:05:15,640
Speaker 2: alien concept, but this concept actually exists in Asia. This

89
00:05:15,800 --> 00:05:20,400
Speaker 2: is how jewelry is sold in Asia, with gold at

90
00:05:20,400 --> 00:05:23,920
Speaker 2: its center and then a premium on top of it.

91
00:05:24,520 --> 00:05:27,920
Speaker 2: And jewelry is seen as an investment in Asia, and

92
00:05:27,960 --> 00:05:30,760
Speaker 2: it is seen as part of your work. That is

93
00:05:30,800 --> 00:05:34,120
Speaker 2: the concept we're trying to bring to the United States.

94
00:05:34,360 --> 00:05:37,960
Speaker 2: We want to make every woman, for sure and few

95
00:05:38,040 --> 00:05:41,440
Speaker 2: men an investor in gold through jewelry.

96
00:05:42,120 --> 00:05:44,279
Speaker 1: Yeah, let me just talk about my community. You know,

97
00:05:44,360 --> 00:05:47,520
Speaker 1: I'm African American person of color, and you look at

98
00:05:47,640 --> 00:05:51,200
Speaker 1: music videos and jewelry has always been seen as to

99
00:05:51,240 --> 00:05:55,960
Speaker 1: me as bling blain, which means that technically not an investment,

100
00:05:56,080 --> 00:05:59,000
Speaker 1: just a showpiece show people you have money to show

101
00:05:59,000 --> 00:06:01,279
Speaker 1: people you got to going on. And I think that's

102
00:06:01,440 --> 00:06:04,200
Speaker 1: the level of education I've had with jewelry. I never saw,

103
00:06:04,680 --> 00:06:07,839
Speaker 1: Like I clearly know that I can buy stock in Apple,

104
00:06:08,000 --> 00:06:11,880
Speaker 1: I can buy stock and IBM or Intel. But because I,

105
00:06:12,480 --> 00:06:16,080
Speaker 1: throughout my life have been presented with jewelry as an

106
00:06:16,120 --> 00:06:21,040
Speaker 1: item of decoration in music videos, which dominated a large

107
00:06:21,080 --> 00:06:24,400
Speaker 1: part of my life, as blame and a show piece

108
00:06:25,360 --> 00:06:27,919
Speaker 1: that has miscalculated to me in this direction. Is it

109
00:06:28,040 --> 00:06:30,880
Speaker 1: only in my community. I shouldn't say general just with

110
00:06:30,960 --> 00:06:34,039
Speaker 1: Sean McDonald's vision. I don't want to make a sweeping

111
00:06:34,080 --> 00:06:39,080
Speaker 1: generalization for my entire community. But that's the education that

112
00:06:39,160 --> 00:06:41,719
Speaker 1: you have to break through right now, is letting people

113
00:06:41,839 --> 00:06:44,800
Speaker 1: know in general my community as well as other communities

114
00:06:45,080 --> 00:06:49,400
Speaker 1: about the investment opportunities in jewelry. Now it's just something

115
00:06:49,440 --> 00:06:50,960
Speaker 1: you wear, correct.

116
00:06:52,120 --> 00:06:55,719
Speaker 2: That's absolutely right and question. I think there are a

117
00:06:55,839 --> 00:07:00,800
Speaker 2: time where this education might be easy year than other

118
00:07:00,880 --> 00:07:04,440
Speaker 2: times because gold is at an all time high, and

119
00:07:04,560 --> 00:07:07,640
Speaker 2: last year we had so many meals items where Costco

120
00:07:07,760 --> 00:07:11,480
Speaker 2: was selling out of gold bars right right, So people

121
00:07:11,800 --> 00:07:16,239
Speaker 2: know that gold has value, goal is an investment item,

122
00:07:17,280 --> 00:07:21,080
Speaker 2: even for like normal people and not just big investors anymore.

123
00:07:21,680 --> 00:07:24,840
Speaker 2: So what we are saying is gold is gold, right

124
00:07:25,240 --> 00:07:28,040
Speaker 2: cold is part of your jewelry as well. Let's start

125
00:07:28,080 --> 00:07:33,200
Speaker 2: seeing it as something that you value. One other thing

126
00:07:33,240 --> 00:07:37,000
Speaker 2: I wanted to bring up is bond shops, right.

127
00:07:37,120 --> 00:07:38,920
Speaker 1: I was going to go to pawn shops too. Now,

128
00:07:39,200 --> 00:07:40,920
Speaker 1: before we go to pawn shop, let me talk about

129
00:07:40,960 --> 00:07:45,000
Speaker 1: you for a minute. You're young. Okay, there's another stereotype

130
00:07:45,000 --> 00:07:47,800
Speaker 1: I'm gonna throw out there. I would think that a

131
00:07:47,880 --> 00:07:52,280
Speaker 1: person who's in the jewelry business who's providing the opportunity

132
00:07:52,360 --> 00:07:56,280
Speaker 1: to buy jewelry from your company is rich? Or have

133
00:07:56,600 --> 00:08:00,760
Speaker 1: an investor who has a lot of money. Am I

134
00:08:00,880 --> 00:08:03,000
Speaker 1: saying the wrong things when I talk to you, nitty?

135
00:08:03,640 --> 00:08:06,880
Speaker 1: Or how did you establish this company to be in

136
00:08:06,920 --> 00:08:10,080
Speaker 1: a position to be an etailer for us to come

137
00:08:10,120 --> 00:08:15,000
Speaker 1: to you by jewelry and attach a life time by

138
00:08:15,120 --> 00:08:16,120
Speaker 1: back guarantee.

139
00:08:17,080 --> 00:08:22,880
Speaker 2: So I'll give you my background. I do have a

140
00:08:22,920 --> 00:08:28,320
Speaker 2: Ivy League education. I have worked in different big and

141
00:08:28,400 --> 00:08:31,800
Speaker 2: small companies in the past, so I'm bringing definitely a

142
00:08:31,840 --> 00:08:40,800
Speaker 2: lot of experience to the table. Now money portion. I

143
00:08:40,840 --> 00:08:43,960
Speaker 2: think I've put in the hard work in my life

144
00:08:44,000 --> 00:08:47,480
Speaker 2: to buy myself a few years to actually pursue this

145
00:08:47,720 --> 00:08:51,800
Speaker 2: business opportunity, which I think I'm very passionate about. Again,

146
00:08:51,880 --> 00:08:54,600
Speaker 2: the mission is to make every woman an investor in gold.

147
00:08:56,640 --> 00:08:59,640
Speaker 2: So that's how I see it from investment point of view.

148
00:09:00,160 --> 00:09:07,440
Speaker 2: Not very crazily funded. We're not a Silicon valley, you know, startup.

149
00:09:07,360 --> 00:09:11,800
Speaker 1: PC's and all that venture capitalists in pushing your brain.

150
00:09:12,120 --> 00:09:14,000
Speaker 1: I won't see you on short tank. I won't see

151
00:09:14,080 --> 00:09:14,800
Speaker 1: you on short tank.

152
00:09:16,880 --> 00:09:22,560
Speaker 2: That'd be great, that'd be good publicity. Yeah, but we

153
00:09:22,880 --> 00:09:25,960
Speaker 2: right now, we're we have some money, but we are

154
00:09:26,320 --> 00:09:31,280
Speaker 2: you know, spending every dollar very wisely. The majority of

155
00:09:31,280 --> 00:09:34,959
Speaker 2: our money is going into the education piece that you

156
00:09:35,080 --> 00:09:39,359
Speaker 2: mentioned and then just giving customers a very good experience.

157
00:09:39,880 --> 00:09:42,319
Speaker 1: Right now, let's get back to pawn shops because that

158
00:09:42,440 --> 00:09:44,400
Speaker 1: was the first thing that came in the mind. When

159
00:09:44,440 --> 00:09:47,920
Speaker 1: you have jewelry, you think of some value. Let me

160
00:09:48,000 --> 00:09:51,400
Speaker 1: just tell you I, because we're talking about goal can

161
00:09:51,440 --> 00:09:54,160
Speaker 1: we talk about diamonds, Can we talk about pearls. We

162
00:09:54,160 --> 00:09:56,839
Speaker 1: can talk about all levels of jewel but let's talk

163
00:09:56,840 --> 00:10:00,640
Speaker 1: about pawn shops in general. You know what, I've never

164
00:10:00,679 --> 00:10:06,040
Speaker 1: seen them give you any value to your property, whether

165
00:10:06,040 --> 00:10:11,240
Speaker 1: it's a television, a television or or any device that

166
00:10:11,280 --> 00:10:12,920
Speaker 1: you wanted to come in and try to get some

167
00:10:12,960 --> 00:10:16,320
Speaker 1: money because you in a state of needing money. How

168
00:10:16,320 --> 00:10:20,040
Speaker 1: do you differ from a pawnshop when it talks about

169
00:10:20,400 --> 00:10:23,400
Speaker 1: buy back or buying or returning something.

170
00:10:24,600 --> 00:10:27,800
Speaker 2: So I want to start at the point where we

171
00:10:27,800 --> 00:10:32,760
Speaker 2: were talking about jewelry not being seen as an investment. Yes,

172
00:10:32,840 --> 00:10:37,600
Speaker 2: sown shop. The biggest category at pawn shops is goal

173
00:10:37,720 --> 00:10:42,880
Speaker 2: related things. So you know, maybe when we're buying jewelry,

174
00:10:42,920 --> 00:10:46,600
Speaker 2: We're not associating value investment, but if there is a

175
00:10:46,679 --> 00:10:48,320
Speaker 2: time in our life and we have to sell it,

176
00:10:48,440 --> 00:10:52,720
Speaker 2: we're definitely associating some value to it. Right. But now

177
00:10:52,840 --> 00:10:55,600
Speaker 2: what happens that pawn shops is, as you mentioned, the

178
00:10:55,640 --> 00:11:01,080
Speaker 2: experience is horrible, right, If you really really need to

179
00:11:01,120 --> 00:11:02,920
Speaker 2: go to a punch shop, that's when you would go

180
00:11:03,000 --> 00:11:06,160
Speaker 2: to a pawn shop. Otherwise no person would want to

181
00:11:06,200 --> 00:11:10,680
Speaker 2: go through that experience parking, walking in there, and then

182
00:11:10,760 --> 00:11:16,280
Speaker 2: you know, having that that entire or do you Pops

183
00:11:16,280 --> 00:11:20,040
Speaker 2: would give you about I would say thirty to forty

184
00:11:20,040 --> 00:11:24,200
Speaker 2: percent of the value, whereas at sonalor what we would

185
00:11:24,200 --> 00:11:27,080
Speaker 2: do is if you buy some jewelry from us and

186
00:11:27,200 --> 00:11:29,760
Speaker 2: you want to sell it back, we would take fifteen

187
00:11:29,800 --> 00:11:34,439
Speaker 2: percent as as charges on just you know, processing and

188
00:11:34,480 --> 00:11:36,719
Speaker 2: melting the metal, but we'll give you most of your

189
00:11:36,840 --> 00:11:37,400
Speaker 2: value back.

190
00:11:38,000 --> 00:11:41,080
Speaker 1: Okay, cool, Okay, cool, Please don't go anywhere.

191
00:11:41,320 --> 00:11:48,880
Speaker 3: We'll be right back with more Money Making Conversations master Class.

192
00:11:50,720 --> 00:11:54,360
Speaker 3: Welcome back to the Money Making Conversations master Class, hosted

193
00:11:54,400 --> 00:11:59,360
Speaker 3: by Rashan McDonald. Money Making Conversations Masterclass continues online at

194
00:11:59,360 --> 00:12:03,480
Speaker 3: money Making Conversations dot com and follow money making Conversations

195
00:12:03,520 --> 00:12:08,800
Speaker 3: masterclass on Facebook, Twitter, and Instagram.

196
00:12:08,840 --> 00:12:11,360
Speaker 1: Now let's talk about we've been stuck on diamonds. Goal,

197
00:12:11,800 --> 00:12:14,440
Speaker 1: Let's talk about diamonds. Let's talk about pearls. I'm just

198
00:12:14,480 --> 00:12:16,040
Speaker 1: trying to expand myself.

199
00:12:15,640 --> 00:12:16,079
Speaker 3: In this whole.

200
00:12:16,440 --> 00:12:19,160
Speaker 1: I don't own any diamonds. I've only owned it. I've

201
00:12:19,240 --> 00:12:24,040
Speaker 1: only right. And so what is the if you were

202
00:12:24,240 --> 00:12:26,520
Speaker 1: if you were talking about investments. Now that we're talking

203
00:12:26,520 --> 00:12:30,760
Speaker 1: about idiot investments, I'm a naive person. I'm coming to

204
00:12:30,840 --> 00:12:33,040
Speaker 1: you for advice. What would you tell me to do?

205
00:12:34,679 --> 00:12:40,400
Speaker 2: Ah, this is how you get into trouble. Diamonds are

206
00:12:40,480 --> 00:12:42,040
Speaker 2: not a very good investment.

207
00:12:42,440 --> 00:12:45,600
Speaker 1: Okay, why I hear diamonds a girl's best friend. That's

208
00:12:45,600 --> 00:12:48,200
Speaker 1: what the rumor is for sure.

209
00:12:50,679 --> 00:12:57,320
Speaker 2: But they're not the best investments because you know, like

210
00:12:57,360 --> 00:13:00,079
Speaker 2: we've all read about it, right, the Beers has the

211
00:13:00,120 --> 00:13:05,560
Speaker 2: power on pricing diamonds. What happens with diamonds is that

212
00:13:06,920 --> 00:13:11,320
Speaker 2: they're so marked up that when you actually go to

213
00:13:11,360 --> 00:13:14,640
Speaker 2: sell it back as a normal person, you get like,

214
00:13:15,559 --> 00:13:17,720
Speaker 2: I don't know twenty percent of what you paid for.

215
00:13:17,960 --> 00:13:18,320
Speaker 1: Wow.

216
00:13:19,320 --> 00:13:26,160
Speaker 2: So that's why Goal, which is traded internationally, is a

217
00:13:26,240 --> 00:13:30,439
Speaker 2: way better investment than diamonds, but now we are changing

218
00:13:30,480 --> 00:13:34,080
Speaker 2: the dynamics and diamonds as well. The new concept of

219
00:13:34,240 --> 00:13:38,080
Speaker 2: lab diamonds, which is again fraction of the cost of

220
00:13:38,080 --> 00:13:44,280
Speaker 2: a natural diamond, is getting us back to the point

221
00:13:44,360 --> 00:13:47,960
Speaker 2: of like jury can be an investment because diamond now

222
00:13:48,000 --> 00:13:50,520
Speaker 2: will be a fraction of the cost in a necklace,

223
00:13:51,320 --> 00:13:54,400
Speaker 2: whereas it would be a huge portion of the cost

224
00:13:54,440 --> 00:13:58,880
Speaker 2: but natural. So lab diamonds are again changing that dynamic

225
00:13:59,120 --> 00:14:01,280
Speaker 2: and making true read more of an investment.

226
00:14:02,080 --> 00:14:04,679
Speaker 1: Okay, cool, Now there's some of us some questions. I'm

227
00:14:04,679 --> 00:14:06,960
Speaker 1: gonna ask this question because I didn't know what can

228
00:14:07,000 --> 00:14:10,880
Speaker 1: you tell us about your exquisite green emerald line, specifically

229
00:14:10,920 --> 00:14:13,160
Speaker 1: that because I'm trying to find out what to go

230
00:14:13,240 --> 00:14:16,240
Speaker 1: there and buy, and then I saw the word exquisite

231
00:14:16,720 --> 00:14:20,280
Speaker 1: Woo emerald green talk to us about that.

232
00:14:21,120 --> 00:14:24,880
Speaker 2: So again, I think emeralds are rare, emeralds are beautiful,

233
00:14:25,000 --> 00:14:27,640
Speaker 2: And what we have done is we have created a

234
00:14:27,680 --> 00:14:31,800
Speaker 2: lot of unique jewelry pieces, both in natural emberals and

235
00:14:31,960 --> 00:14:36,520
Speaker 2: lap drown emeralds. So these are very high quality Columbian

236
00:14:36,600 --> 00:14:39,920
Speaker 2: green emeralds that you'll see in our eighteen catc could jewelry.

237
00:14:40,520 --> 00:14:43,520
Speaker 1: Now we're talking about consumers we're talking about at this

238
00:14:43,560 --> 00:14:46,720
Speaker 1: point in our life, you know, we're trying to put

239
00:14:46,760 --> 00:14:47,880
Speaker 1: the money in the right place.

240
00:14:48,360 --> 00:14:48,600
Speaker 2: Yeah.

241
00:14:49,240 --> 00:14:53,840
Speaker 1: So when I'm looking at gold, I'm looking at that

242
00:14:54,080 --> 00:15:02,400
Speaker 1: these are the things that I consider jewelry that have value. Pearls, diamonds, gold,

243
00:15:02,560 --> 00:15:03,760
Speaker 1: Am I missing anything?

244
00:15:06,080 --> 00:15:07,880
Speaker 2: I think you have rubies and sapphires?

245
00:15:07,880 --> 00:15:11,480
Speaker 1: But yes, okay, woo, you get deeper with me. That's

246
00:15:11,560 --> 00:15:16,840
Speaker 1: rubies after pearls and you saying sapphire. So I would

247
00:15:16,920 --> 00:15:20,160
Speaker 1: never have bought bought a ruby or considered buying a ruby,

248
00:15:20,600 --> 00:15:24,720
Speaker 1: never bought a sapphire, but I have bought pearls, I

249
00:15:24,760 --> 00:15:28,960
Speaker 1: have bought diamonds, and I have bought gold. Okay, Now,

250
00:15:29,280 --> 00:15:33,120
Speaker 1: when you start looking at your company and the model,

251
00:15:33,160 --> 00:15:36,280
Speaker 1: because you said Rashan, the way to go is gold,

252
00:15:36,960 --> 00:15:40,560
Speaker 1: is that the direction as a consumer trying to invest,

253
00:15:40,760 --> 00:15:43,480
Speaker 1: trying to grow their value with their dollar. Is that

254
00:15:43,520 --> 00:15:45,040
Speaker 1: the direction that you were pushing the go?

255
00:15:46,520 --> 00:15:50,920
Speaker 2: Yeah? I think so, and especially like high carded gold, right,

256
00:15:51,000 --> 00:15:57,640
Speaker 2: because that is more goal than anything else for a consumer. Right.

257
00:15:57,680 --> 00:16:00,680
Speaker 2: What I would say is if you're trying to buy cheldren, right,

258
00:16:00,880 --> 00:16:03,720
Speaker 2: just ensure that you're getting good value for your dollar.

259
00:16:04,200 --> 00:16:07,760
Speaker 2: Just ensure that you understand how much goal is in

260
00:16:07,800 --> 00:16:12,480
Speaker 2: there and that you're paying as for the amount of

261
00:16:12,480 --> 00:16:15,400
Speaker 2: wold you get. So that's what I would say, that

262
00:16:15,640 --> 00:16:20,360
Speaker 2: you know, buying jewelry is actually buying gold that you

263
00:16:20,400 --> 00:16:20,800
Speaker 2: can wear.

264
00:16:22,160 --> 00:16:24,840
Speaker 1: Right before I get to my next question about the

265
00:16:25,000 --> 00:16:27,920
Speaker 1: challenges and pain points consumer's face we're trying to sell

266
00:16:27,960 --> 00:16:32,840
Speaker 1: their jewelry, explain to us one more time in detail

267
00:16:33,200 --> 00:16:35,440
Speaker 1: the lifetime buy back guarantee.

268
00:16:36,000 --> 00:16:41,240
Speaker 2: Sure, so, I think as we mentioned right, like, say

269
00:16:41,280 --> 00:16:46,680
Speaker 2: you buy a necklace from so and Alrea. It's a

270
00:16:46,680 --> 00:16:50,760
Speaker 2: beautiful gold necklace. You bought it, you have enjoyed it,

271
00:16:50,840 --> 00:16:54,240
Speaker 2: you wore it to like parties and everything, and now

272
00:16:54,400 --> 00:16:57,680
Speaker 2: you want to upgrade it to something else. You want

273
00:16:57,720 --> 00:17:00,800
Speaker 2: to buy a Goal plus diamond necklace. So what you

274
00:17:00,840 --> 00:17:04,200
Speaker 2: can do is you go through your Sooner account. You'll

275
00:17:04,280 --> 00:17:07,480
Speaker 2: see a beautiful graph just like your Robinhood app, where

276
00:17:08,320 --> 00:17:10,960
Speaker 2: it will show the daily value of your necklace over

277
00:17:11,000 --> 00:17:14,520
Speaker 2: the past year. Oh wow, Yeah, it will also show

278
00:17:14,560 --> 00:17:18,919
Speaker 2: you that gold went up forty and you bought the

279
00:17:18,960 --> 00:17:21,480
Speaker 2: necklace at whatever one thousand dollars.

280
00:17:21,600 --> 00:17:24,840
Speaker 1: It's one thousand dollars and so on your app you'll

281
00:17:24,840 --> 00:17:26,920
Speaker 1: be able to see the value of your.

282
00:17:26,760 --> 00:17:31,480
Speaker 2: Necklace exactly every single day because gold moves every single day.

283
00:17:32,359 --> 00:17:36,040
Speaker 1: Wow, okay, And so that allows you to make a

284
00:17:36,080 --> 00:17:40,240
Speaker 1: decision if you want to self your investment back to

285
00:17:40,400 --> 00:17:44,840
Speaker 1: your back to you guys exactly. Okay, Chris there, let's

286
00:17:44,840 --> 00:17:48,239
Speaker 1: talk about this. Okay. So I've boned in, went to

287
00:17:48,280 --> 00:17:51,919
Speaker 1: your side, brought me a gold necklace for one thousand dollars.

288
00:17:52,200 --> 00:17:55,320
Speaker 1: I've been watching it and tracking it hitler bumping the rod,

289
00:17:55,960 --> 00:18:00,600
Speaker 1: and there's at fifteen hundred dollars. Okay. Now what happens

290
00:18:00,640 --> 00:18:02,840
Speaker 1: when I want to bring it back to you and

291
00:18:03,000 --> 00:18:05,679
Speaker 1: I bought it for a thousand? Now how much can

292
00:18:05,720 --> 00:18:07,320
Speaker 1: I make off that necklace? First of all, I know

293
00:18:07,359 --> 00:18:10,760
Speaker 1: I'm not going to lose any value, correct, exactly? Okay, cool,

294
00:18:10,760 --> 00:18:11,159
Speaker 1: talk to me.

295
00:18:12,119 --> 00:18:14,320
Speaker 2: So now you like, you know, we're saying that the

296
00:18:14,359 --> 00:18:17,800
Speaker 2: goal went up, right, and now the necklace is say

297
00:18:18,160 --> 00:18:21,160
Speaker 2: fifteen hundred or twelve hundred whatever, you know, good time.

298
00:18:23,160 --> 00:18:25,960
Speaker 2: You'll have a button on your account and you can

299
00:18:26,160 --> 00:18:29,480
Speaker 2: click sell, and then our team sends you an email

300
00:18:29,520 --> 00:18:32,920
Speaker 2: saying okay, you want to sell, you know, just confirming

301
00:18:32,960 --> 00:18:35,880
Speaker 2: this is the unit, and we send you a prepaid

302
00:18:35,880 --> 00:18:39,880
Speaker 2: shipping label. You should bust the necklace. We again see

303
00:18:40,000 --> 00:18:42,760
Speaker 2: tested that it's the real deal, and then we give

304
00:18:42,840 --> 00:18:43,760
Speaker 2: you an offer.

305
00:18:43,840 --> 00:18:50,119
Speaker 1: That they they say, hey, we won't test it. Okay, okay,

306
00:18:50,160 --> 00:18:55,080
Speaker 1: do cus.

307
00:18:53,359 --> 00:18:57,479
Speaker 2: And then an offer and that will be fifteen percent

308
00:18:58,520 --> 00:19:02,399
Speaker 2: lower than the value you see because again there.

309
00:19:02,320 --> 00:19:06,240
Speaker 1: Is so basically you're saying that that the if it's

310
00:19:06,240 --> 00:19:09,720
Speaker 1: fifteen hundred dollars, you paying me back to maybe fifteen

311
00:19:10,240 --> 00:19:12,119
Speaker 1: fifteen percent less than that.

312
00:19:12,119 --> 00:19:12,600
Speaker 2: That's right.

313
00:19:13,119 --> 00:19:15,600
Speaker 1: Wow, I'm not mad at that. I'm not mad at that.

314
00:19:15,880 --> 00:19:19,679
Speaker 1: I never thought of that. That concept is interesting. I

315
00:19:19,720 --> 00:19:22,240
Speaker 1: have to say, why haven't we seen that before?

316
00:19:23,400 --> 00:19:27,760
Speaker 2: Yeah, the issue stems from that. The jewelry is so

317
00:19:27,920 --> 00:19:30,640
Speaker 2: marked up when you buy it. Can I imagine, right,

318
00:19:30,640 --> 00:19:33,160
Speaker 2: like your jeweler sells you something for a thousand dollars

319
00:19:33,680 --> 00:19:36,840
Speaker 2: and then they were to show you a graph of

320
00:19:37,040 --> 00:19:40,920
Speaker 2: your goal. They sold your goal of two hundred dollars

321
00:19:40,920 --> 00:19:45,040
Speaker 2: to begin with, so you'd just be mad to see that. Okay,

322
00:19:44,520 --> 00:19:48,680
Speaker 2: my necklace is worth two hundred dollars, right, So they will.

323
00:19:48,520 --> 00:19:51,120
Speaker 1: Never versus eight dollars price that you paid for.

324
00:19:51,600 --> 00:19:57,080
Speaker 2: Exactly, so they don't want to get into that. You

325
00:19:57,160 --> 00:19:59,440
Speaker 2: only realize when you actually go to a pawn shop.

326
00:20:00,760 --> 00:20:07,879
Speaker 1: Right, show breaks all your dreams down exactly. Okay, And

327
00:20:08,320 --> 00:20:11,080
Speaker 1: I'm sad if I'm sounding like wow, you know because

328
00:20:11,119 --> 00:20:13,639
Speaker 1: the journey as we talk, you're educating me. And that

329
00:20:13,720 --> 00:20:15,440
Speaker 1: was the whole key for me bringing on the show

330
00:20:16,000 --> 00:20:18,919
Speaker 1: is to understand exactly, but to go to your app

331
00:20:19,040 --> 00:20:22,080
Speaker 1: or go to your site. You can track the value

332
00:20:22,080 --> 00:20:25,840
Speaker 1: of your jewelry that you purchased based on how it's

333
00:20:26,040 --> 00:20:28,880
Speaker 1: buying and selling in this situation goal and I see

334
00:20:28,920 --> 00:20:32,879
Speaker 1: why you're recommending gold because it's trackable. Every day you

335
00:20:32,920 --> 00:20:35,600
Speaker 1: can see your value go up and down, and it

336
00:20:35,680 --> 00:20:39,520
Speaker 1: becomes an investment, an investment that they can bring back

337
00:20:39,560 --> 00:20:42,679
Speaker 1: to you guys, which means that whatever it is is

338
00:20:42,720 --> 00:20:46,919
Speaker 1: going to be a fifteen percent charge to buy it

339
00:20:46,960 --> 00:20:51,719
Speaker 1: back at minimums. Mindus what you what the value is?

340
00:20:52,720 --> 00:20:53,200
Speaker 2: That's right?

341
00:20:53,600 --> 00:20:53,879
Speaker 1: Wow?

342
00:20:53,920 --> 00:20:54,800
Speaker 2: The current value?

343
00:20:54,840 --> 00:20:57,400
Speaker 1: So again, you think I can work for you? Nay?

344
00:20:57,440 --> 00:20:59,600
Speaker 1: You think I'm getting the Okay? Cool. Now let's get

345
00:20:59,600 --> 00:21:02,480
Speaker 1: to the question that I held off of the challenges

346
00:21:02,520 --> 00:21:05,200
Speaker 1: and pain points consumers face when trying to sell that

347
00:21:05,359 --> 00:21:10,240
Speaker 1: jewelry not to you guys, yea, the problems that they

348
00:21:10,280 --> 00:21:12,760
Speaker 1: have where do they go other than a pawnshop.

349
00:21:14,480 --> 00:21:19,119
Speaker 2: So no jewelry store right now offers your buy back guarantee.

350
00:21:19,560 --> 00:21:21,160
Speaker 1: Okay, no, no.

351
00:21:21,080 --> 00:21:24,840
Speaker 2: Other jeweler does that, so let's begin with that. So

352
00:21:24,920 --> 00:21:27,080
Speaker 2: there is no option for you to just go and

353
00:21:27,119 --> 00:21:30,960
Speaker 2: return it to the original person that you bought her from.

354
00:21:31,640 --> 00:21:34,600
Speaker 2: Now the options you have are like eBay, where it

355
00:21:34,640 --> 00:21:37,320
Speaker 2: can take forever and you really don't know who you're

356
00:21:37,359 --> 00:21:38,920
Speaker 2: selling to, or.

357
00:21:40,760 --> 00:21:45,159
Speaker 1: I'm just tell you this. You know, you should always

358
00:21:45,240 --> 00:21:49,159
Speaker 1: open up with that example about the being able to

359
00:21:49,200 --> 00:21:53,280
Speaker 1: see your jewelry and being able to watch its value grow,

360
00:21:55,119 --> 00:21:58,240
Speaker 1: using goal as an example, the light bulb went above

361
00:21:58,320 --> 00:22:01,760
Speaker 1: my head right there. I understand what you're saying investment,

362
00:22:01,840 --> 00:22:05,760
Speaker 1: because I've never known jewelry to be treated like that,

363
00:22:06,680 --> 00:22:08,959
Speaker 1: and I know when I go to a traditional store,

364
00:22:09,359 --> 00:22:12,879
Speaker 1: I'm probably buying an overpriced item. And I've went in

365
00:22:12,920 --> 00:22:16,639
Speaker 1: there with people I suppose to had the hookup or

366
00:22:17,000 --> 00:22:19,720
Speaker 1: knew the man behind the counter, the man, the man

367
00:22:19,960 --> 00:22:22,600
Speaker 1: hand behind the counter, and I still walked out of

368
00:22:22,600 --> 00:22:25,440
Speaker 1: there feeling I paid more than I should have paid

369
00:22:26,080 --> 00:22:30,679
Speaker 1: in this situation. Being a detailer, anybody who brings their products,

370
00:22:30,880 --> 00:22:34,240
Speaker 1: anybody who comes to you buys the product you said Rashwan.

371
00:22:34,720 --> 00:22:37,760
Speaker 1: They're not buying an overpriced item. Correct, that's right.

372
00:22:38,040 --> 00:22:40,840
Speaker 2: They know exactly what they're getting into because we'll give

373
00:22:40,840 --> 00:22:43,560
Speaker 2: you a breakdown of call. We'll give you the breakdown

374
00:22:43,600 --> 00:22:46,439
Speaker 2: of the gemstone cost, and we'll give you that this

375
00:22:46,600 --> 00:22:48,960
Speaker 2: is you know how much it costs us to bring

376
00:22:49,000 --> 00:22:51,800
Speaker 2: this piece to you because to be honest, like we

377
00:22:51,880 --> 00:22:56,080
Speaker 2: have costs to right import duties and packaging and all

378
00:22:56,119 --> 00:22:59,320
Speaker 2: of that. So we break it down very cleanly for

379
00:22:59,400 --> 00:23:03,640
Speaker 2: you right at the picnic and then every single day,

380
00:23:03,720 --> 00:23:06,040
Speaker 2: you know how much does it cost?

381
00:23:06,240 --> 00:23:10,760
Speaker 1: Ladies and gentlemen. They're offering a lifetime bypack promise. I

382
00:23:10,800 --> 00:23:14,680
Speaker 1: say guarantee. They said lifetime buy back promise, and tell

383
00:23:14,720 --> 00:23:16,439
Speaker 1: them how they can reach out to you. To the

384
00:23:16,480 --> 00:23:19,200
Speaker 1: detail location of the website right now, nitty.

385
00:23:19,880 --> 00:23:24,439
Speaker 2: Sure, it's ww dot sona lore dot com so sooner

386
00:23:24,480 --> 00:23:30,480
Speaker 2: lor s O NA l O R. And we're on Instagram,

387
00:23:30,600 --> 00:23:32,600
Speaker 2: which is sooner lord dot Jewelry.

388
00:23:33,359 --> 00:23:35,919
Speaker 1: My friend. Thank you for educating me, and thank you

389
00:23:36,000 --> 00:23:39,160
Speaker 1: for I'm telling you know. I got a couple of links.

390
00:23:39,200 --> 00:23:41,760
Speaker 1: I just buy them because they're nice. I buy a

391
00:23:41,760 --> 00:23:44,280
Speaker 1: watch because I buy it because it's nice. I never

392
00:23:44,520 --> 00:23:46,720
Speaker 1: look at the idea of treating it as an investment,

393
00:23:47,119 --> 00:23:50,359
Speaker 1: because I only try to buy the most reasonly priced

394
00:23:50,400 --> 00:23:53,840
Speaker 1: thing that I see off the shelf. But you're telling me, Rashan,

395
00:23:54,119 --> 00:23:57,640
Speaker 1: go to your website and there's value there that can

396
00:23:57,680 --> 00:24:00,480
Speaker 1: be treated as an investment and then yes, it is

397
00:24:00,520 --> 00:24:05,719
Speaker 1: tied to a lifetime by back promise. Thank you for

398
00:24:05,760 --> 00:24:12,119
Speaker 1: coming on Money Making Conversations Masterclass. This has been another

399
00:24:12,240 --> 00:24:16,520
Speaker 1: edition of Money Making Conversation Masterclass posted by me Rushaun McDonald.

400
00:24:16,720 --> 00:24:18,639
Speaker 1: Thank you to our guests on the show today and

401
00:24:18,800 --> 00:24:21,480
Speaker 1: thank you for listening to audience now. If you want

402
00:24:21,480 --> 00:24:23,359
Speaker 1: to listen to any episode I want to be a

403
00:24:23,400 --> 00:24:27,600
Speaker 1: guest on the show, visit Moneymakingconversations dot com. Our social

404
00:24:27,640 --> 00:24:31,200
Speaker 1: media handle is money Making Conversation. Join us next week

405
00:24:31,240 --> 00:24:34,200
Speaker 1: and remember to always leave with your gifts. Keep winning