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Speaker 1: From UFOs to psychic powers and government conspiracies. History is

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Speaker 1: riddled with unexplained events. You can turn back now or

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Speaker 1: learn this stuff they don't want you to know. A

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Speaker 1: production of iHeart Radio.

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Speaker 2: Hello, welcome back to the show. My name is Matt,

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Speaker 2: my name is Noah.

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Speaker 3: They call me Bed. We're joined as always with our

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Speaker 3: super producer Dylan the Tennessee pal Faget. Most importantly, you

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Speaker 3: are you. You are here. That makes this the stuff

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Speaker 3: they don't want you to know. What's cooler than being cool? Nothing?

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Speaker 3: Ice cold?

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Speaker 4: Okay, I also accepted ice cold?

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Speaker 3: All right, dw Fellas, what's a shout out to outcast

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Speaker 3: and Andrea? Obviously, since we are based in the fair

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Speaker 3: metropolis of Atlanta. What's the time you, guys felt cool?

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Speaker 3: Not physical temperature wise sixty nine nice, but more like

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Speaker 3: intriguing suave. I mean dripped, oh day, every day, baby

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Speaker 3: like that? Not the kiss. That's not the kiss. I

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Speaker 3: do my best.

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Speaker 4: It is weirdly uncomfortably important to me to seem cool,

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Speaker 4: and I think I often fail at that, So maybe

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Speaker 4: I need a new thing.

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Speaker 2: Guys, According to all the writings, the most uncool thing,

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Speaker 2: literally do is consider yourself to be.

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Speaker 4: Cool exactly, if I'm not mistaken. There was a Simpsons

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Speaker 4: episode that dealt with this, and I think it was

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Speaker 4: determined that it's one of those if you have to

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Speaker 4: ask things to point out something that Dylan set off

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Speaker 4: my But I think Marge gave the example of the

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Speaker 4: cool people know if they're cool or that was the

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Speaker 4: question that was posed, right right.

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Speaker 3: It's It's funny because in the modern parlance, the nature

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Speaker 3: of coolness can be a bit like the Dow or z.

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Speaker 3: You know, for some folks it might seem effortless. For

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Speaker 3: others trying to be cool or even care worrying about

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Speaker 3: being cool in the first place, are inherently uncool. It's

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Speaker 3: very much like what's the old Dow quote. When I

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Speaker 3: let go of what I am, I become what I

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Speaker 3: might be.

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Speaker 4: Ooh, it's about potential. I guess I'll tell you who

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Speaker 4: you know invented cool technically, Miles Davis jazz musicians in

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Speaker 4: an album called The Birth of Cool, which yeah, I

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Speaker 4: mean one could argue that cool definitely surrounded the idea

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Speaker 4: of being a jazz musician.

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Speaker 3: The Hepcats and.

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Speaker 2: All that I heard it was Lester Young.

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Speaker 3: I'm excited to talk about the history as well. But yeah,

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Speaker 3: because modern cool is a little bit different, kidding, drastically

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Speaker 3: different from the original idea of cool, and it's kind

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Speaker 3: of difficult to define, right, There's something aspirational at ephemeral

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Speaker 3: about coolness. For most of history, we've thought of the

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Speaker 3: idea of coolness as this subjective thing. But now, as

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Speaker 3: we alluded to in a previous Strange News conversation, I

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Speaker 3: think modern science claims to solved the conundrum, or has it.

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Speaker 3: It Sure would be cool if it did, but would

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Speaker 3: it even know?

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Speaker 2: Yeah, it were, and why would it matter to us?

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Speaker 2: What is or isn't cool? And how could that be

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Speaker 2: weaponized against you?

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Speaker 3: It doesn't. I don't care. I'm above it, h're. We

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Speaker 3: also use the word cool pretty often in this episode,

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Speaker 3: which might be a two parter, so spoiler folks, you

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Speaker 3: might run into some semantic satiation.

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Speaker 4: But we're gonna get to that too, I'm sure, but

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Speaker 4: not to mention that the word cool, just as like

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Speaker 4: in its use, is often like the least remarkable thing possible,

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Speaker 4: Like that's cool, Okay, sure?

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Speaker 3: Why not? Sure would be cool if it did. Here

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Speaker 3: are the facts. Since the dawn of civilization, people have

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Speaker 3: yearned to be cool. Like we mentioned at the top,

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Speaker 3: the specifics of what makes a person, place, or thing

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Speaker 3: considered cool in modern parlants. It's changed over time, but

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Speaker 3: I think most of us agree it's one of those

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Speaker 3: you know it when you see it types of phenomenon.

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Speaker 4: Yeah, I mean back in the day, you know, being

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Speaker 4: cool often meant that you're not a nark and that

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Speaker 4: you're not going to like report someone's illegal activities to

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Speaker 4: the fuzz.

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Speaker 3: Yeah. And in previous iterations being cool or like the

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Speaker 3: earliest writing of coolness as a sociological or personality concept,

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Speaker 3: it dwelt on the on the idea of emotional restraint.

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Speaker 3: It wasn't so much about swagger as it was being

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Speaker 3: you know, civil but contained, not easily shake it, keep cool,

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Speaker 3: keep your cool exactly. And this it's interesting because it

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Speaker 3: goes back to this old idea of linking temperature and emotion.

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Speaker 3: And that's why we still sometimes say someone is being

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Speaker 3: told to us in English, you know, if someone seems

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Speaker 3: dismissive or they're purposely ignoring you, or they're you know,

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Speaker 3: like going going out of the way to not laugh

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Speaker 3: at your jokes, that's being cold.

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Speaker 4: Well, even the term like the he cooled to her,

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Speaker 4: you know what I mean? Yeah, over time you kind

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Speaker 4: of become disinterested or aloof towards.

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Speaker 2: Someone orf or we've all seen when someone comes in hot.

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Speaker 3: Not cool, someone's heated up. Yeah. This so this concept

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Speaker 3: evolved and it changed once again as we were talking

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Speaker 3: about a little bit at the top. What we call

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Speaker 3: modern cool originates back in the jazz eras right the

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Speaker 3: thirties the forties, where there were these legendary musicians that

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Speaker 3: we mentioned who had this concept, this persona this iconic

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Speaker 3: aesthetic of coolness, and later historians will argue that there

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Speaker 3: are strong potential roots in coolness or emotional restraint as

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Speaker 3: a survival mechanism during chattel slavery.

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Speaker 2: Oh well, let's talk about the guy that coined that's cool,

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Speaker 2: Lester Young. This is a jazz musician in the nineteen forties.

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Speaker 2: There is a history, a tradition of black singers and

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Speaker 2: performers who would go on stage and there was an

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Speaker 2: expectation of and almost I don't know how to describe

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Speaker 2: it as societal pressure to smile on stage as as

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Speaker 2: a person of color, to look non threatening when you're

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Speaker 2: on stage, and to perform your music, and Lester went

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Speaker 2: on stage. He would wear sunglasses in the club at night,

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Speaker 2: and he would not he refused to smile at the audience.

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Speaker 2: He would get up there, he would play his badass

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Speaker 2: music and just be stoic, almost in that you are here,

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Speaker 2: you are here experiencing my art, and I don't have

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Speaker 2: to do the crap that you want me to do

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Speaker 2: to be able to do this. And that goes back

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Speaker 2: right as you're saying, ben to all of the pressures

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Speaker 2: and the stuff from chattel slavery.

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Speaker 3: Yeah, it's also important to distinguish here that Lester Young

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Speaker 3: at this point is not being hostile. He's not being rude.

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Speaker 3: He's being confident and skilled and aloof he has autonomy,

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Speaker 3: and that's one of the big factors we're going to

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Speaker 3: talk about.

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Speaker 2: But it's got a purpose, right. It's defiance ultimately, that's

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Speaker 2: what that is.

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Speaker 4: And confidence exuding confidence.

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Speaker 3: Yeah, I was saying confidence. But autonomy is not necessarily hostility.

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Speaker 3: You could say it's a quiet defiance because he's not

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Speaker 3: out there, you know, burning flags or something, but he's

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Speaker 3: refusing to play the game or comply to the pressures

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Speaker 3: put upon him by a predatory social dynamic.

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Speaker 4: Well, and I'm looking forward to getting around to kind

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Speaker 4: of the current state of cool because it requires a

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Speaker 4: discussion of things like cringe, which I very much look

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Speaker 4: forward to getting y'all's take.

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Speaker 3: On and anti cool right precisely so exhibit a being

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Speaker 3: stuff like crocs for an innocuous example. One important thing

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Speaker 3: that well, I think if we take nothing away from

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Speaker 3: this conversation, we should take this away. Corporations have weaponized

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Speaker 3: cool or the concept of it, to great and damaging advantage.

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Speaker 3: Of course, if you're most people, you want the people

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Speaker 3: you encountered to like you. You want them to respect you,

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Speaker 3: and being cool has become an umbrella term to describe

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Speaker 3: that existence or that perception. And if we want to

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Speaker 3: make things more interesting, we can consider that every conceivable demographic,

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Speaker 3: every imaginable social group or industry or community from cradle

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Speaker 3: to the grave, has their own internal definitions of coolness.

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Speaker 3: Like one example would be when we were in the

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Speaker 3: Middle East earlier and we learned that certain styles of

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Speaker 3: gutra or cafea head coverings, right, they can be indicative

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Speaker 3: of origin or social identification, and there are some ways

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Speaker 3: to style them that are like you were cooler style.

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Speaker 4: I mean, if you're Billy Madison, p and pants is cool, right,

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Speaker 4: I'm surprised, I mean, Miles Davis, he says, you know,

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Speaker 4: back around to that.

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Speaker 3: There we go. This shows us there are countless examples.

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Speaker 3: Your friend group or separately, your coworker community all have

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Speaker 3: their own versions of what is or is not considered cool.

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Speaker 3: And these ideas don't the credit doesn't the credit doesn't transfer,

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Speaker 3: These ideas don't translate to other social groups. We were

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Speaker 3: talking off Mike about something that is so common. If

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Speaker 3: you have children, you might recognize that some stuff that

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Speaker 3: seems amazing to your kids might seem silly and incomprehensible

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Speaker 3: to your peers, or indeed to children in other cultures,

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Speaker 3: which is baffling to me, because you know, when corporations

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Speaker 3: sell the hot Christmas toy or whatever in the United States,

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Speaker 3: it's advertised as universally cool. Thou shalt get the Elmo right.

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Speaker 4: Well, you know, I mean, it's it's funny. Though the

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Speaker 4: whole corporatization of cool often comes with, over time, a

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Speaker 4: backlash as well, Yes, one hundred percent, and we can

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Speaker 4: encounter that backlash and microposm as well hit we so

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Speaker 4: for you now, listen stuff you think is cool, whether

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Speaker 4: that's a genre of music, a type of film, a

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Speaker 4: mode of dress.

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Speaker 3: I think most people can admit that's just as subjective

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Speaker 3: as any other aesthetic or opinion. The clothing that the

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Speaker 3: mods wore back in the day was not objectively the

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Speaker 3: last word on clothing. It was just a way for

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Speaker 3: that community to connect, right, to recognize each other.

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Speaker 2: The mods like.

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Speaker 4: The hepcats, you know, like the mods being I think

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Speaker 4: more of a sixties is kind of like a biker biker,

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Speaker 4: but like sporty biker type cats.

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Speaker 3: Got it. Although I do like the idea of a

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Speaker 3: secret cabal of moderators who have their own fashion guidelines,

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Speaker 3: that's oh yeah.

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Speaker 4: Moderators are inherently ephemeral. I don't think of them having

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Speaker 4: any physical presence whatsoever.

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Speaker 3: I guess it depends on the mode of your mod.

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Speaker 3: And we don't like to yuck other people's yums, as

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Speaker 3: our pal Chuck was wont to say, but we can

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Speaker 3: admit that as people move through their lives, their ideas,

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Speaker 3: your idea of what cool means, what makes something cool

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Speaker 3: evolves and it's defined by your current and past social

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Speaker 3: groups and what they prize and what you have learned

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Speaker 3: from them, and how it has taught you to agree

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Speaker 3: with or disagree with those social dynamics. You know, Like, look,

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Speaker 3: let's be honest, it's birthday month as we're recording it.

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Speaker 3: It's August fourth, twenty twenty five. And I think it's

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Speaker 3: fair to say, my guys, that every one of us

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Speaker 3: has encountered something we thought was super duper cool in

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Speaker 3: ages past when we were younger, and now we look

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Speaker 3: back and think, I don't know if that was cool.

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Speaker 4: Well, like, for example, when we were all lads of

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Speaker 4: a certain age, things like chain wallets and Jinko pants

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Speaker 4: were considered cool, and then they kind of fell out

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Speaker 4: of fashion and it became one of those fashion choices

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Speaker 4: that was sort of looked at as sort of like absurd.

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Speaker 3: But guess what, y'all hugely.

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Speaker 4: Back in a massive, no pun intended way with the kids.

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Speaker 3: I was gonna say, don't get our pal Tennessee started

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Speaker 3: on Jinkos. Dylan and I a while back. I can

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Speaker 3: remember how long ago it was we actively tried to

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Speaker 3: buy Jicos, but it was after the pendulum swung back

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Speaker 3: and they were too expensive totally.

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Speaker 4: And like, for example, like things like bands like bands.

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Speaker 4: For example, Steely Dan used to be considered like the

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Speaker 4: music of the Man, the Squares or whatever. Now Steely

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Speaker 4: Dan has been reassessed and there are tons of young

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Speaker 4: hit bands. Their primary influences Steve Steely Dan and dear

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Speaker 4: friend of the show Frank Mailhern has a theory that

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Speaker 4: that's on the way to happening with the Dave Matthews band.

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Speaker 3: Oh I see it, Yeah, Oh I hope. So what

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Speaker 3: do you think about? What do you think about that?

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Speaker 4: I'm going to have to personally reassess this myself exactly

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Speaker 4: do it?

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Speaker 2: Do it? Go back to Bartender.

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Speaker 4: But that's the funny. Things were originally the dopiest thing

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Speaker 4: you could possibly wear, and then day all of a

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Speaker 4: sudden started getting co opted by like fashion brands and

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Speaker 4: like influencers and stuff. Or Carhart, which once was like

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Speaker 4: a workman's kind of outfit has been completely co opted

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Speaker 4: by fashion types. And it's just so fascinating to look

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Speaker 4: at all this stuff on a long enough timeline.

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Speaker 3: Yeah, you can see it with authors as well, like

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Speaker 3: Stephen King, who has swung back and forth in critical perception.

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Speaker 3: That goes back to the I love that we're bringing

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Speaker 3: crocs back up again, because I think we'll return to

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Speaker 3: them a third time as we get deeper here. It's

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Speaker 3: it's strange because maybe through this lends it's best for

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Speaker 3: us to start defining cool by saying it's the quality

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Speaker 3: of a person placer thing that is compatible with admirable

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Speaker 3: social norms, which is a very accurate, but very uncool

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Speaker 3: way to define it or to phrase it. And because

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Speaker 3: the reason it feels uncool to define it that way

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Speaker 3: is because it inherently argues that we're all much more

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Speaker 3: susceptible to social pressures and influences than we'd like to think.

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Speaker 3: You know, human nature often seems to be a battle

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Speaker 3: between wanting to be that maverick, wanting to stand out,

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Speaker 3: to be noticed, to be praised, to be respected, while

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Speaker 3: at the same time yearning to be accepted, yearning to

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Speaker 3: somehow fit in.

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Speaker 2: Yeah, well, I mean, think about it, guys. We're three

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Speaker 2: guys in our forties now. Think about what it was

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Speaker 2: when you're a kid in middle school, in high school,

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Speaker 2: especially up until the age of like twenty three, let's say,

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Speaker 2: which is one of the markers that's used in a

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Speaker 2: lot of these studies and a lot of the way

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Speaker 2: people talk about this, that need to fit in just

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Speaker 2: enough so you're not going to get picked on, that

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Speaker 2: need to be a part of the crowd, but you

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Speaker 2: want to be an individual too. That whole thing is

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Speaker 2: so strong and continues to be strong and has always been,

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Speaker 2: i would say, extremely strong, because you just you want

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Speaker 2: to be yourself in an individual but you don't want

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Speaker 2: to stick out enough so that the other kids are

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Speaker 2: going to throw.

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Speaker 3: Stuff at you. And does that vary culture by culture?

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Speaker 3: Right the threshold? It does? There? That's the question, right,

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Speaker 3: It's such a stellar observation. And we know that if

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Speaker 3: we understand that internal conflict, and we know that the

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Speaker 3: concept of coolness is so fluid, ephemeral, changeable, then how

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Speaker 3: on earth can a person become cool in general? How

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Speaker 3: can we define that? Well, the smaller you go, the

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Speaker 3: more specific our definition can become. You go to any

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Speaker 3: social group, doesn't matter what they're doing on a granular level,

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Speaker 3: and you will quickly identify modes of communication, recreation, ideological

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Speaker 3: concepts that qualify as cool in that group, and sometimes

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Speaker 3: they're defined by exclusivity. Right, Being cool within this group

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Speaker 3: includes a rejection of norms from outside groups, a way

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Speaker 3: to differentiate us from them. I think I haven't seen

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Speaker 3: this film in so long, but it makes me think

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Speaker 3: of childhood bully clicks like the Mean Girls for instance,

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Speaker 3: if you guys remember that one with their Henchmen hench people, Yeah,

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Speaker 3: with the Hinchfolk. And even on very small groups, right,

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Speaker 3: you can see bullying and pressure and attempts to define

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Speaker 3: coolness or certain religious orders. Right. That can be really

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Speaker 3: interesting in this milieu because it can be cool to

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Speaker 3: follow the rules, right, which sounds pretty uncool if you're

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Speaker 3: a high schooler.

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Speaker 4: Well, and speaking of historical kind of assessment, like, I'm

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Speaker 4: always really fascinating by folks that in their time were

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Speaker 4: completely uncool or considered outliers, or considered like almost enemies

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Speaker 4: of the state, even like Let's Lose Jesus is a

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Speaker 4: good example. But then over time they're reassessed and they

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Speaker 4: become an era defining presence of what cool is. There's

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Speaker 4: actually a King Missile song called Jesus was way cool.

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Speaker 3: Do check that out. It's it's very appropriate for today's episode.

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Speaker 2: Well, because societies kind of get in ruts, I would say,

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Speaker 2: over time, to where the normal thing is totally cool

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Speaker 2: with everybody in the moment, but then you look back,

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Speaker 2: he you go, oh, wow, we really messed that up,

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Speaker 2: didn't we. But you don't get that until you've been

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Speaker 2: through something, which is I think to me, guys, as

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Speaker 2: we record this on the first day back to school

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Speaker 2: after summer of twenty twenty five, it feels like that

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Speaker 2: kind of thing is happening a lot when you look

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Speaker 2: at just some of the things I know, at least

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Speaker 2: my son's friend group is into and some of the

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Speaker 2: some of the things that are considered cool are just

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Speaker 2: going to be fully rejected in a couple of years.

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Speaker 2: It's only gonna take a couple of years.

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Speaker 3: Yeah, there's an argument that, you know, the cadence of

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Speaker 3: the cycle or the frequency of the cycle is decreasing, right,

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Speaker 3: And there are some pretty astonishing social observations about that

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Speaker 3: and investigations and studies. With the idea of religious orders,

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Speaker 3: you would aim to be the most read up on

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Speaker 3: spiritual teachings leaving closest to the accepted norms of behavior

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Speaker 3: and morality, mentioning that because it could lead to a

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Speaker 3: ton of problems. Maybe a story for another evening. But

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Speaker 3: after we've scoped it specifically, what happens when we scope

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Speaker 3: out and see the forest for the trees, as it were.

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Speaker 3: If we put aside the relatively easy task of determining

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Speaker 3: coolness for specific groups, could we scientifically figure out coolness

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Speaker 3: in general? Could we use that knowledge to improve our

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Speaker 3: own social standing? Yeah?

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Speaker 2: And what will we be able to see when someone's

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Speaker 2: trying to convince us that something is cool?

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Speaker 3: And what we learn the difference between cool and good.

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Speaker 3: We're going to pause for word from our sponsors. Will

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Speaker 3: dive in years where it gets crazy? Uh? Yeah, maybe

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Speaker 3: maybe you can scientifically define coolness. You know, in academia

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Speaker 3: we often joke there's a study for everything. This is

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Speaker 3: no exception. A recent study came out called cool People,

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Speaker 3: which is a cool name for a study of odd Okay,

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Speaker 3: all right, I'll think study names can be so long

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Speaker 3: by less.

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Speaker 4: Cool than a study about this episode inherently is the

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Speaker 4: least cool thing we've ever done.

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Speaker 3: But I am here for it, y'all. So this is

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Speaker 3: in the Journal of Experimental Psychology, and it's by three

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Speaker 3: marketing professors, Todd Pezudi, Caleb Warren, and JINGJ. Chit. They

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Speaker 3: set out to quantify exactly what it means to be

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Speaker 3: a cool person. And to your point, Noel, yes, You

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Speaker 3: could argue that's chasing cool, and you could argue that

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Speaker 3: makes it uncool inherently, but it is fascinating they wanted to.

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Speaker 3: They sat down, They said, Okay, we want to see

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Speaker 3: whether it's possible to figure out whether there are specific

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Speaker 3: universal personality traits to fighting coolness, whether they're constant across

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Speaker 3: human culture, or whether instead they vary place to place.

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Speaker 3: And even more intriguing, they asked, is being a cool

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Speaker 3: person the same thing as being a good person, which

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Speaker 3: I think we'll all be interested to explore. Maybe first

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Speaker 3: we pop under the hood and see how they even

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Speaker 3: started working this out.

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Speaker 4: So the professors realized a couple things real quick. They're

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Speaker 4: getting too specific with your stuff, possessions, material goods, your

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Speaker 4: physical appearance would not be particularly helpful since those traits

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Speaker 4: can widely vary across different civilizations. So instead they chose

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Speaker 4: to look into personality traits and values.

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Speaker 3: Yeah, and let's go to Todd Pezudi. He explains this

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Speaker 3: in a great, great article in The Conversation and several

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Speaker 3: other interviews that you can find online, and he said

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Speaker 3: specifically this, He said, quote, we asked nearly six thousand

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Speaker 3: people from twelve countries to think of someone they personally

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Speaker 3: knew who was cool, not cool, good, or not good,

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Speaker 3: and then we asked them to describe that person's traits

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Speaker 3: and values using validated psychological measures, which, to be is

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Speaker 3: funny because this is not how it happened. But I'm

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Speaker 3: imagining cold calls like how here we will get cold

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Speaker 3: calls for surveys, especially around election time. I'm imagining one

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Speaker 3: of the research assistants just randomly finding the phone number

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Speaker 3: of someone in China or South Africa and say, Hi,

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Speaker 3: would you can you think of a person that you

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Speaker 3: would describe as cool, not cool, good, or not good?

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Speaker 4: Call me with that question all day long to stop

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Speaker 4: asking to buy my house over.

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Speaker 3: Oh yeah, it's a list? Did I get on? And

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Speaker 3: so they spent These guys spent more than five years

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Speaker 3: digging into this twenty eighteen to twenty twenty two, which

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Speaker 3: means they worked through the outbreak of the COVID pandemic.

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Speaker 3: It was very difficult at times right to gather the data. Therefore,

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Speaker 3: they spoke to folks from well thirteen places but twelve

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Speaker 3: countries the US, Australia, Germany, South Africa, Spain, India, Turkey, Mexico, Nigeria,

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Speaker 3: South Korea, China, Chile, and Hong Kong. Hong Kong was

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Speaker 3: kind of bracketed off as its own thing, but they

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Speaker 3: didn't want to get in trouble with China. So twelve countries,

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Speaker 3: thirteen cultural regions, and.

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Speaker 2: These are very very different places, which is a great

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Speaker 2: thing for this study, right, You're not going to have

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Speaker 2: a ton of bias simply for one culture that is

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Speaker 2: deciding what cool is that they were trying to find

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Speaker 2: what are the commonalities between all of these different places,

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Speaker 2: with all the different humans and the different traditions. Who

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Speaker 2: what is cool? I love this idea.

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Speaker 3: It's a cool idea. Like you were saying, Matt, it's

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Speaker 3: no secret that these are all incredibly unique places. And

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Speaker 3: each of these places, indeed is large enough to have

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Speaker 3: its own variety of distinct and sometimes contradicting social groups.

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Speaker 3: India is the world's most populous, crowded country. The United

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Speaker 3: States up until recently, was one of the world's top

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Speaker 3: exporters of culture of coolness. Right, and so it's completely possible.

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Speaker 3: They said that coolness may be way different in one

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Speaker 3: place than it is in another, meaning that what makes

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Speaker 3: you cool as heck in Spain may not be making

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Speaker 3: you a cool person in Mexico even with the common language.

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Speaker 3: So they said, this is completely possible. The coolness varies,

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Speaker 3: except it isn't. Boy howdy, these folks came across a

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Speaker 3: real bag of behavioral badgers.

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Speaker 4: Give us the straight poop Man, the straight poop.

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Speaker 3: Yes. Sorry, you guys still got in my head with

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Speaker 3: that conversation about Josh Clark in Healthy Poops. Oh yeah,

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Speaker 3: a rope, yes right, yes, yes, I was listening back

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Speaker 3: to that episode and there's a moment where I finally

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Speaker 3: realized what shooting ropes means.

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Speaker 4: Oh yeah, we test it so it's a spider Man.

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Speaker 4: So Spider Man does.

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Speaker 3: That's what Spider Man does. So these guys are leaning

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Speaker 3: on the previous research, which is white, is quite robust.

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Speaker 3: There's a lot of stuff out there about how to

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Speaker 3: quantify or I guess, how to really diagram and understand

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Speaker 3: personalities what makes people tick. Of course, social sciences are

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Speaker 3: always going to be imperfect. Everybody admits that, but it

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Speaker 3: is worthwhile and you could say mission critical research. So

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Speaker 3: they leveraged something called the Big Five personality trait model.

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Speaker 3: It's a fun name, and that was one of their

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Speaker 3: like the Bedrock Foundations for how they started constructing these questions.

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Speaker 4: For sure, and they found that time and time again,

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Speaker 4: across various demographics and cultures, that everyone around the world

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Speaker 4: could agree on six key factors that make a person cool.

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Speaker 4: And these were folks who are extroverted, hedonistic, adventurous, open, powerful,

434
00:25:56,080 --> 00:26:00,600
Speaker 4: and autonomous. And y'all, I mean at the end of

435
00:26:00,640 --> 00:26:02,439
Speaker 4: the day that a lot of this conversation around the

436
00:26:02,440 --> 00:26:06,160
Speaker 4: idea of cool just kind of involves like living your

437
00:26:06,240 --> 00:26:09,080
Speaker 4: life and just sort of taking things as it comes

438
00:26:09,440 --> 00:26:13,479
Speaker 4: and learning and having your eyes open to experience. And

439
00:26:13,720 --> 00:26:16,240
Speaker 4: aside from the hedonistic bit, a lot of this really

440
00:26:16,280 --> 00:26:16,879
Speaker 4: tracks for me.

441
00:26:18,200 --> 00:26:22,359
Speaker 2: Yeah, the hedonistic bit matches up perfectly with Brat and

442
00:26:22,480 --> 00:26:23,640
Speaker 2: Brat Summer.

443
00:26:23,840 --> 00:26:24,399
Speaker 3: That's true.

444
00:26:24,400 --> 00:26:27,239
Speaker 4: But we all agreed off Mike that there's something to

445
00:26:27,280 --> 00:26:31,520
Speaker 4: be said about some of these things feeling not entirely cool,

446
00:26:31,600 --> 00:26:35,440
Speaker 4: and that there's a difference between something that is genuinely,

447
00:26:35,720 --> 00:26:37,600
Speaker 4: you know, cool and something that is maybe a bit

448
00:26:37,640 --> 00:26:39,280
Speaker 4: of a flash in the pan, or a bit of

449
00:26:39,280 --> 00:26:41,880
Speaker 4: a fad or a trend.

450
00:26:42,040 --> 00:26:45,200
Speaker 3: Or a bit manufactured from the top down, a bit

451
00:26:45,280 --> 00:26:50,120
Speaker 3: or satz an insincere industry plants, right, right, So let's

452
00:26:50,160 --> 00:26:53,840
Speaker 3: walk through these real quick extrovert, are you outgoing? Do

453
00:26:53,840 --> 00:26:58,280
Speaker 3: you tend to start conversations? This doesn't just mean being loud.

454
00:26:58,560 --> 00:27:00,960
Speaker 3: It also means that when you and age with people,

455
00:27:01,520 --> 00:27:05,520
Speaker 3: you are also actively listening to what they have to say.

456
00:27:05,560 --> 00:27:08,320
Speaker 3: You're not just talking at them about yourself or the

457
00:27:08,359 --> 00:27:11,399
Speaker 3: information you want to convey. You're making a communal space

458
00:27:11,440 --> 00:27:14,120
Speaker 3: of equal exchange. Hugely important.

459
00:27:14,359 --> 00:27:16,920
Speaker 4: This hedonistic part is fascinating to me because you point

460
00:27:16,920 --> 00:27:19,480
Speaker 4: out Ben in the outline that the idea does often

461
00:27:19,520 --> 00:27:22,760
Speaker 4: get a bad rap. You know, we think of debauchery

462
00:27:23,000 --> 00:27:28,600
Speaker 4: and unchecked, unhinged partying, but that does not necessarily enter

463
00:27:28,680 --> 00:27:31,320
Speaker 4: into this particular way of looking at the concept of

464
00:27:31,359 --> 00:27:32,480
Speaker 4: the personality trade.

465
00:27:32,880 --> 00:27:37,720
Speaker 3: Yeah, hedonistic hedonism as a concept, just as a word,

466
00:27:37,920 --> 00:27:40,480
Speaker 3: even it gets a bad rap, as you said, Noel,

467
00:27:40,760 --> 00:27:44,920
Speaker 3: especially when America goes through one of its cyclical puritanical tantrums.

468
00:27:45,080 --> 00:27:48,080
Speaker 3: But I love that you're pointing out hedonistic doesn't mean

469
00:27:48,480 --> 00:27:52,000
Speaker 3: this person is out banging everybody you're constantly partying. It

470
00:27:52,040 --> 00:27:56,400
Speaker 3: means instead holding a deep appreciation for pleasurable things and

471
00:27:56,440 --> 00:28:00,320
Speaker 3: seeking them out. So anything that you enjoy, you know

472
00:28:00,480 --> 00:28:04,080
Speaker 3: it can be an act of hedonism, and cool people

473
00:28:04,560 --> 00:28:09,399
Speaker 3: openly and enthusiastically enjoy stuff. They also effectively communicate that

474
00:28:09,600 --> 00:28:12,800
Speaker 3: enjoyment to others they share it. So a cool person

475
00:28:12,880 --> 00:28:15,480
Speaker 3: doesn't just say, yeah, you know, I guess poetry is

476
00:28:15,520 --> 00:28:18,159
Speaker 3: okay if they like poetry. Instead, they'll take it a

477
00:28:18,160 --> 00:28:21,080
Speaker 3: step further. They'll say, I love poetry. Here is a

478
00:28:21,119 --> 00:28:24,400
Speaker 3: specific poem I think you will enjoy as well. They

479
00:28:24,480 --> 00:28:25,919
Speaker 3: include you in the hedonism.

480
00:28:26,040 --> 00:28:29,320
Speaker 2: Well, they want to know about your appreciation of it,

481
00:28:29,400 --> 00:28:32,240
Speaker 2: rather than just telling you about their appreciation of it.

482
00:28:32,480 --> 00:28:34,040
Speaker 4: Well, they love it so much that they want to

483
00:28:34,080 --> 00:28:36,679
Speaker 4: share it with others. And I think we could all

484
00:28:36,800 --> 00:28:39,120
Speaker 4: argue that there's a fine line between that type of

485
00:28:39,240 --> 00:28:42,080
Speaker 4: enthusiasm and someone who to know it all and constantly

486
00:28:42,160 --> 00:28:44,840
Speaker 4: telling people what they should or should not like. And

487
00:28:45,120 --> 00:28:47,320
Speaker 4: I think we also know that that is there's no

488
00:28:47,440 --> 00:28:50,200
Speaker 4: quicker way to turn somebody off from something than taking

489
00:28:50,240 --> 00:28:50,880
Speaker 4: that approach.

490
00:28:51,400 --> 00:28:54,080
Speaker 3: Yeah, yucking and young and telling people what they don't

491
00:28:54,240 --> 00:28:57,320
Speaker 3: like is what they should not like is the uncool

492
00:28:57,360 --> 00:28:58,360
Speaker 3: thing and spable.

493
00:28:58,480 --> 00:29:00,360
Speaker 4: It's the worst. And I know I've known people that

494
00:29:00,560 --> 00:29:02,800
Speaker 4: I think we all have throughout our lives, and often

495
00:29:02,840 --> 00:29:06,640
Speaker 4: it is the hallmark of maybe someone who's a little

496
00:29:06,680 --> 00:29:11,240
Speaker 4: younger and not fully set in their confidence, and they

497
00:29:11,240 --> 00:29:14,680
Speaker 4: feel the need to couch everything with negativity because it's.

498
00:29:14,560 --> 00:29:15,640
Speaker 3: An ego driven thing.

499
00:29:15,720 --> 00:29:18,080
Speaker 4: It's a way of saying I am better because I

500
00:29:18,120 --> 00:29:19,840
Speaker 4: know that this other thing sucks.

501
00:29:20,360 --> 00:29:21,960
Speaker 3: But as you get a little older.

502
00:29:22,360 --> 00:29:25,240
Speaker 4: I feel at least I'm less interested in telling people

503
00:29:25,240 --> 00:29:27,600
Speaker 4: what isn't good, and I'm more interested in telling people

504
00:29:27,600 --> 00:29:30,440
Speaker 4: what I'm excited about if something comes up that I

505
00:29:30,440 --> 00:29:31,760
Speaker 4: think they would very much enjoy.

506
00:29:32,280 --> 00:29:35,880
Speaker 3: Yeah, I like sharing stuff. I think I hope everybody does,

507
00:29:36,600 --> 00:29:40,840
Speaker 3: sharing specific things based on what you have learned about

508
00:29:40,840 --> 00:29:43,240
Speaker 3: a person, because to be one of the coolest things

509
00:29:43,440 --> 00:29:48,560
Speaker 3: is learning, right, learning from people, hearing them out. What

510
00:29:48,600 --> 00:29:51,320
Speaker 3: do you think? What do you oh? You like I've

511
00:29:51,360 --> 00:29:54,560
Speaker 3: sent no weird questions about since because you know more

512
00:29:54,560 --> 00:29:56,680
Speaker 3: about it. You know way more about it than I do.

513
00:29:56,800 --> 00:30:00,800
Speaker 3: And I like to learn stuff. And you're really I

514
00:30:00,840 --> 00:30:03,680
Speaker 3: want to thank you for being so generous with your

515
00:30:03,760 --> 00:30:06,160
Speaker 3: time and your acumen when I'm like, hey, what is this?

516
00:30:06,200 --> 00:30:06,840
Speaker 3: How does this work?

517
00:30:07,400 --> 00:30:10,280
Speaker 4: Because you know, I'm not as much of a reader

518
00:30:10,320 --> 00:30:12,360
Speaker 4: as I would like to be, and it's something that

519
00:30:12,400 --> 00:30:14,800
Speaker 4: I want to be more of. So when it comes

520
00:30:14,840 --> 00:30:17,840
Speaker 4: to asking for recommendations on books or poetry or things

521
00:30:17,880 --> 00:30:20,240
Speaker 4: like that, I turn to you because this is something

522
00:30:20,280 --> 00:30:22,720
Speaker 4: that you are incredibly passionate about and that you're also

523
00:30:22,880 --> 00:30:26,280
Speaker 4: very generous about with. You know your knowledge and your sharing,

524
00:30:26,320 --> 00:30:29,120
Speaker 4: and you know me. Therefore, I know that your recommendations

525
00:30:29,120 --> 00:30:30,640
Speaker 4: are going to land, and they always do.

526
00:30:31,240 --> 00:30:36,000
Speaker 3: James Joyce Love Letters, One Little Party, fart Ones, and

527
00:30:36,120 --> 00:30:38,840
Speaker 3: I like turtles. Yeah, I like Tootles now.

528
00:30:38,840 --> 00:30:41,560
Speaker 4: But Matt, you like video games, culture. There's so many

529
00:30:41,600 --> 00:30:44,320
Speaker 4: things that you're into that I'm not nearly as into,

530
00:30:44,520 --> 00:30:48,120
Speaker 4: and I'm always surprised and excited to learn things that

531
00:30:48,160 --> 00:30:50,440
Speaker 4: you're passionate about, because nine times out of ten I'm

532
00:30:50,440 --> 00:30:52,520
Speaker 4: going to find something in those things that's going to

533
00:30:52,600 --> 00:30:53,120
Speaker 4: do it for me.

534
00:30:53,920 --> 00:30:59,560
Speaker 3: Boom. Yeah. I would also say that Matt, in particular,

535
00:31:00,520 --> 00:31:05,120
Speaker 3: I have seen you have these amazing, in depth conversations

536
00:31:05,120 --> 00:31:08,200
Speaker 3: with people just from off the street. No, I'm not

537
00:31:08,200 --> 00:31:08,880
Speaker 3: making a joke.

538
00:31:09,840 --> 00:31:11,040
Speaker 2: I'll look at the Two Daniels.

539
00:31:11,040 --> 00:31:14,600
Speaker 3: Sorry about that, Yes, Dylan sent us the Tale of

540
00:31:14,600 --> 00:31:17,600
Speaker 3: Two Daniels. There's Daniel and then there's the cooler Daniels.

541
00:31:17,600 --> 00:31:21,960
Speaker 3: The cooler Daniel has sunglasses. So the cooler Daniel, therefore,

542
00:31:22,200 --> 00:31:25,920
Speaker 3: in this meme would be seen to be more adventurous.

543
00:31:26,360 --> 00:31:29,640
Speaker 3: That's a defining trait. Cool people do stuff. They take risks,

544
00:31:29,720 --> 00:31:32,480
Speaker 3: they travel to new places, they pick up new hobbies.

545
00:31:32,680 --> 00:31:34,880
Speaker 3: If you have an extra ticket to something like say

546
00:31:35,040 --> 00:31:39,239
Speaker 3: a Flamenco show, random example, then a cool person is

547
00:31:39,480 --> 00:31:43,120
Speaker 3: more likely than average to get an invitation from you

548
00:31:43,200 --> 00:31:46,360
Speaker 3: and say, what's the Flamaco Yeah, never mind, yeah, I'll go. Yeah.

549
00:31:46,440 --> 00:31:48,600
Speaker 4: Cool and cool people do their homework too. I mean

550
00:31:48,600 --> 00:31:52,040
Speaker 4: they want to fully entrench themselves in a culture. When

551
00:31:52,040 --> 00:31:54,280
Speaker 4: they're traveling. They want to find the off the beaten

552
00:31:54,360 --> 00:31:57,560
Speaker 4: path stuff. Ben, you're you can't wait till I get

553
00:31:57,600 --> 00:31:59,040
Speaker 4: to go to Japan because I'm going to have such

554
00:31:59,040 --> 00:32:01,520
Speaker 4: a wealth of record mandations from you and your time

555
00:32:01,680 --> 00:32:02,240
Speaker 4: spent there.

556
00:32:02,480 --> 00:32:07,000
Speaker 3: But like, cool people are great traveling buddies. Yeah, hopefully,

557
00:32:07,360 --> 00:32:11,040
Speaker 3: hopefully we can all travel together. Everyone right to the

558
00:32:11,040 --> 00:32:13,640
Speaker 3: accounting department. We need to make not.

559
00:32:13,760 --> 00:32:15,760
Speaker 4: To be on the high seas together, which is funny

560
00:32:15,760 --> 00:32:17,000
Speaker 4: and weird and then exciting.

561
00:32:17,240 --> 00:32:22,160
Speaker 2: Join us on the Virgin Voyages True crime cruise this October.

562
00:32:22,960 --> 00:32:25,840
Speaker 3: October tenth through the fifteenth. We'll be hanging out with

563
00:32:25,840 --> 00:32:29,520
Speaker 3: our pals, betrayal, and buried bones. We also want to

564
00:32:29,560 --> 00:32:33,040
Speaker 3: thank a very kind fellow conspiracy realist who wrote in

565
00:32:33,280 --> 00:32:36,920
Speaker 3: and proposed an alternative pun not just conspira cruise, but

566
00:32:37,000 --> 00:32:39,880
Speaker 3: a cruise spiracy. I can't believe we missed that one, though,

567
00:32:39,920 --> 00:32:43,800
Speaker 3: it's pretty well done. So this leads us to this

568
00:32:43,920 --> 00:32:47,880
Speaker 3: idea of being adventurous and embracing stuff. It leads us

569
00:32:47,960 --> 00:32:51,520
Speaker 3: to the idea of openness. These are very closely related. Right.

570
00:32:51,680 --> 00:32:58,200
Speaker 3: Openness in this study measures creativity, curiosity, willingness to entertain

571
00:32:58,480 --> 00:33:01,000
Speaker 3: new ideas. The world says hear me out, the cool

572
00:33:01,040 --> 00:33:03,360
Speaker 3: person says, heck, yeah, hit me. Well.

573
00:33:03,520 --> 00:33:05,880
Speaker 4: I think when the term like square gets thrown around,

574
00:33:05,920 --> 00:33:08,480
Speaker 4: if anybody still says that, because it's clearly the fifties,

575
00:33:09,240 --> 00:33:12,600
Speaker 4: it usually refers to closed mindedness. Someone that's not willing

576
00:33:12,760 --> 00:33:15,440
Speaker 4: to listen. There's someone that's not willing to open themselves

577
00:33:15,520 --> 00:33:20,160
Speaker 4: up because there's a certain sense of I know everything already,

578
00:33:20,480 --> 00:33:21,960
Speaker 4: and that's inherently uncool.

579
00:33:22,520 --> 00:33:22,840
Speaker 3: It is.

580
00:33:23,160 --> 00:33:27,440
Speaker 2: Yeah, so the dude is very very cool. Dude open.

581
00:33:27,760 --> 00:33:31,640
Speaker 3: That guy's super open. And also, you know, to that point,

582
00:33:31,680 --> 00:33:38,280
Speaker 3: there's this idea of openness as in evaluating new information

583
00:33:38,640 --> 00:33:44,080
Speaker 3: or a thought at its objective level, right, like avoiding

584
00:33:44,160 --> 00:33:47,920
Speaker 3: the tendency to say I don't I already don't like

585
00:33:48,000 --> 00:33:51,200
Speaker 3: this person, so I'm going to reject their idea because

586
00:33:51,200 --> 00:33:54,880
Speaker 3: of where it comes from. Open people are far less

587
00:33:54,960 --> 00:33:58,120
Speaker 3: likely to do that, and that's something that anybody can

588
00:33:58,160 --> 00:34:03,520
Speaker 3: struggle with. Okay, the next trait is, oh, guys, this

589
00:34:03,560 --> 00:34:06,040
Speaker 3: one's a bit of a sticky wicket, but it is

590
00:34:06,120 --> 00:34:09,560
Speaker 3: one of the six key traits of being cool. It's

591
00:34:09,640 --> 00:34:13,200
Speaker 3: being powerful. I'm on the phone this one through me. Yeah.

592
00:34:13,400 --> 00:34:16,440
Speaker 4: No, I'm fully on board with hedonism since you drilled

593
00:34:16,440 --> 00:34:18,759
Speaker 4: down into it a bit. It's more like kind of

594
00:34:18,800 --> 00:34:23,399
Speaker 4: a kingly uh, what's the word, like Falstaffian kind of love,

595
00:34:23,719 --> 00:34:27,920
Speaker 4: jois de vive or whatever. But power, be merry. Powerful

596
00:34:28,000 --> 00:34:32,560
Speaker 4: is sticky, for sure, because we know that power, absolute

597
00:34:32,600 --> 00:34:37,560
Speaker 4: power corrupts absolutely maybe not every time. There are certainly magnanimous,

598
00:34:37,840 --> 00:34:41,399
Speaker 4: powerful folks out there, But it's tricky and I don't

599
00:34:41,440 --> 00:34:44,120
Speaker 4: know that I necessarily agree that this is a requirement,

600
00:34:44,320 --> 00:34:46,239
Speaker 4: but I guess it also figures into the next one,

601
00:34:46,280 --> 00:34:48,960
Speaker 4: which is autonomy. If you have power, you're able to

602
00:34:49,239 --> 00:34:52,640
Speaker 4: self direct your destiny and share that with others.

603
00:34:52,680 --> 00:34:55,719
Speaker 2: And I think this one is directly linked with that

604
00:34:55,880 --> 00:34:59,440
Speaker 2: concept of autonomy, because to me, someone who is cool

605
00:34:59,600 --> 00:35:02,839
Speaker 2: isn't just doing what they're told by somebody else. They

606
00:35:02,880 --> 00:35:05,560
Speaker 2: have the ability to decide what they're going to do.

607
00:35:05,719 --> 00:35:08,440
Speaker 2: Like it. Theoretically, That's what I think this is getting

608
00:35:08,440 --> 00:35:11,400
Speaker 2: at somebody who has the power to go and do

609
00:35:11,520 --> 00:35:13,560
Speaker 2: what they want. Because if you want to be adventurous

610
00:35:13,560 --> 00:35:16,120
Speaker 2: and open and you want to view the world in

611
00:35:16,160 --> 00:35:20,880
Speaker 2: these ways and seek hedonism in certain ways and be extroverted,

612
00:35:20,920 --> 00:35:23,879
Speaker 2: you have to Again, I think autonomy ends up being

613
00:35:24,200 --> 00:35:27,560
Speaker 2: probably the most powerful thing that's on here, and I

614
00:35:27,600 --> 00:35:29,319
Speaker 2: think powerful is directly linked to it.

615
00:35:30,239 --> 00:35:34,880
Speaker 3: Yeah, this is all a Venn diagram, right, because powerful

616
00:35:35,719 --> 00:35:39,640
Speaker 3: in this sense, in a positive sense, it means do

617
00:35:39,640 --> 00:35:42,239
Speaker 3: you have sway and influence in your social groups? Do

618
00:35:42,239 --> 00:35:46,080
Speaker 3: you have a meaningful place in those dynamics, and importantly,

619
00:35:46,360 --> 00:35:49,799
Speaker 3: do you appear to be fair in those dealings? Do

620
00:35:49,840 --> 00:35:54,200
Speaker 3: you have the riz as well? This directly, as we

621
00:35:54,200 --> 00:35:57,359
Speaker 3: were saying, leads that final trait also know to your

622
00:35:57,360 --> 00:36:01,520
Speaker 3: point about power past a certain threshold leading to non

623
00:36:01,560 --> 00:36:05,799
Speaker 3: ideal behaviors. It reminds us everyone should check out our

624
00:36:05,840 --> 00:36:08,440
Speaker 3: previous episode. Does being wealthy make you a bad.

625
00:36:08,239 --> 00:36:11,080
Speaker 4: Person, absolutely, And it's a tricky question, and that's a

626
00:36:11,080 --> 00:36:12,520
Speaker 4: philosophical question.

627
00:36:13,560 --> 00:36:16,720
Speaker 3: It is. But there's a great there's another study about

628
00:36:16,719 --> 00:36:19,279
Speaker 3: playing Monopoly that I think we all had a lot

629
00:36:19,280 --> 00:36:22,800
Speaker 3: of gallows humor fun with you guys. Remember that one.

630
00:36:23,000 --> 00:36:24,360
Speaker 3: I don't know if I do, remind me.

631
00:36:24,960 --> 00:36:26,520
Speaker 2: Yeah, what was the monopoly thing?

632
00:36:26,800 --> 00:36:30,080
Speaker 3: That's the one where they gave Okay, so they give people.

633
00:36:30,480 --> 00:36:34,040
Speaker 3: They take these students. I'll be vague here, just pick somebody.

634
00:36:34,320 --> 00:36:38,359
Speaker 3: They take the students, and they have one group of

635
00:36:38,400 --> 00:36:42,920
Speaker 3: students who plays Monopoly the regular way, but some of

636
00:36:42,960 --> 00:36:46,000
Speaker 3: the other players are given a bunch of advantages. They

637
00:36:46,000 --> 00:36:48,920
Speaker 3: get to roll more die each time, more dice, whatever

638
00:36:48,960 --> 00:36:51,799
Speaker 3: you prefer. They start off with more money, and then

639
00:36:51,840 --> 00:36:54,719
Speaker 3: they have an interview at the end. Spoiler Monopoly is

640
00:36:54,719 --> 00:36:59,560
Speaker 3: a broken game. And at the end of that game session,

641
00:37:00,080 --> 00:37:02,680
Speaker 3: they asked the people who won, where all the folks

642
00:37:02,680 --> 00:37:05,120
Speaker 3: with the advantages? They said, do you think you won

643
00:37:05,280 --> 00:37:09,200
Speaker 3: because of all the advantages you have? And the majority

644
00:37:09,239 --> 00:37:12,239
Speaker 3: of them said, I mean, I could see that, but

645
00:37:12,400 --> 00:37:16,320
Speaker 3: not really. I'm just terrific at monopoly. I'm just really

646
00:37:16,360 --> 00:37:18,759
Speaker 3: good at it. But that's not the real that's not

647
00:37:18,840 --> 00:37:22,360
Speaker 3: the real trick. The real trick was when people left

648
00:37:22,640 --> 00:37:26,640
Speaker 3: that survey, they had to stand in a waiting room alone.

649
00:37:27,360 --> 00:37:29,960
Speaker 3: And in this waiting room there's a counter with a

650
00:37:29,960 --> 00:37:33,480
Speaker 3: little glass jar of candy on it and a little

651
00:37:33,520 --> 00:37:36,480
Speaker 3: sign that says, you know, like this candy is only

652
00:37:36,520 --> 00:37:39,400
Speaker 3: for kids, or something like this. I may be paraphrasing.

653
00:37:39,960 --> 00:37:43,640
Speaker 3: The people who got the head startup monopoly and one

654
00:37:44,000 --> 00:37:47,240
Speaker 3: were for some reason far more likely to just grab

655
00:37:47,280 --> 00:37:49,719
Speaker 3: a handful of candy because they thought no one was there.

656
00:37:50,640 --> 00:37:55,000
Speaker 4: Hmm. So that's almost like a that's isn't that a

657
00:37:55,040 --> 00:37:58,000
Speaker 4: little bit amoral? Like the idea of trying to put

658
00:37:58,000 --> 00:37:59,960
Speaker 4: one over on you know, the rules.

659
00:38:00,520 --> 00:38:05,000
Speaker 3: The idea, yeah, was that their encounter, brief and fictional

660
00:38:05,040 --> 00:38:07,800
Speaker 3: as it was, as being a one percenter of monopoly,

661
00:38:08,360 --> 00:38:10,880
Speaker 3: had changed their behavior to be less moral.

662
00:38:11,360 --> 00:38:12,280
Speaker 2: Don't I'm a winner?

663
00:38:12,960 --> 00:38:16,759
Speaker 3: Right? These kids could get more candy somewhere else.

664
00:38:16,920 --> 00:38:18,920
Speaker 4: But Ben, that does also kind of bring up a

665
00:38:19,000 --> 00:38:22,160
Speaker 4: question around this notion of power past a certain threshold,

666
00:38:22,200 --> 00:38:25,840
Speaker 4: like are you able to be quote unquote success and

667
00:38:25,960 --> 00:38:30,160
Speaker 4: maintain or increase that power without stomping on the little guys,

668
00:38:30,480 --> 00:38:32,720
Speaker 4: you know, without like being a villain.

669
00:38:33,880 --> 00:38:38,480
Speaker 3: It really depends upon, arguably the system in which you live.

670
00:38:38,760 --> 00:38:43,920
Speaker 3: You know what that system incentivizes or rewards, and the

671
00:38:43,960 --> 00:38:47,160
Speaker 3: degree of autonomy you can possess within a given system.

672
00:38:47,560 --> 00:38:52,280
Speaker 3: Do you follow your own motivations an agency, irrespective of norms, beliefs,

673
00:38:52,320 --> 00:38:56,400
Speaker 3: and expectations of others? Can you resist being a blind

674
00:38:56,480 --> 00:39:01,120
Speaker 3: follower while also not violating the social compact? What we

675
00:39:01,200 --> 00:39:05,760
Speaker 3: mean is, can you be your own person without also

676
00:39:05,880 --> 00:39:10,319
Speaker 3: being seen as rude, hostile, petty, dismissive, so on, all

677
00:39:10,400 --> 00:39:12,560
Speaker 3: the all the bad loser.

678
00:39:12,239 --> 00:39:13,680
Speaker 2: Stuff, the brat stuff.

679
00:39:14,640 --> 00:39:15,879
Speaker 3: Is that the brat stuff? Yes?

680
00:39:18,040 --> 00:39:23,439
Speaker 5: Yeah, I mean okay, Because if we take these six

681
00:39:23,480 --> 00:39:27,120
Speaker 5: traits together, right, guys, it feels pretty self affirming to

682
00:39:27,160 --> 00:39:28,680
Speaker 5: hear these concepts and think.

683
00:39:28,719 --> 00:39:33,799
Speaker 3: Oh yeah, holy belowdie, that's me. There's nothing wrong with

684
00:39:34,120 --> 00:39:37,880
Speaker 3: having that observation or that feeling, because it's almost certain

685
00:39:37,920 --> 00:39:41,200
Speaker 3: that every single person has exhibited these traits to one

686
00:39:41,239 --> 00:39:44,680
Speaker 3: degree or another at some point, because, let's face it,

687
00:39:44,760 --> 00:39:49,000
Speaker 3: otherwise the world would be full of boring apples. I

688
00:39:49,080 --> 00:39:52,600
Speaker 3: just wanted to use the phrase boring apples. I love

689
00:39:52,640 --> 00:39:58,120
Speaker 3: it and I don't love it. Do you love ad breaks? Okay?

690
00:39:58,560 --> 00:40:02,040
Speaker 3: I get the job done. Well, we've got some news

691
00:40:02,080 --> 00:40:11,120
Speaker 3: for you and us. We're back. So you guys told me.

692
00:40:11,160 --> 00:40:13,680
Speaker 3: It feels like the real argument is that people we

693
00:40:13,719 --> 00:40:17,440
Speaker 3: think are cool are instead more likely to exhibit these

694
00:40:17,480 --> 00:40:20,760
Speaker 3: traits for longer stretches, perhaps to a greater degree.

695
00:40:21,280 --> 00:40:26,239
Speaker 2: Yeah, why do we why do we hold let's say,

696
00:40:26,239 --> 00:40:30,439
Speaker 2: certain actors who are now in their seventies, like as

697
00:40:30,480 --> 00:40:32,960
Speaker 2: being some of the coolest people on the planet, like

698
00:40:33,120 --> 00:40:35,880
Speaker 2: you know, who hold a lot of these traits?

699
00:40:36,200 --> 00:40:36,839
Speaker 3: And why? Is it?

700
00:40:36,840 --> 00:40:39,839
Speaker 4: Definitely James Dean, the one that we always go back to.

701
00:40:40,200 --> 00:40:42,359
Speaker 2: Yeah, but he didn't have a cause, right, No way,

702
00:40:42,400 --> 00:40:43,000
Speaker 2: is that the right note?

703
00:40:43,080 --> 00:40:43,640
Speaker 3: That's the right one?

704
00:40:43,719 --> 00:40:45,719
Speaker 4: Yeah, okay, right, the jacket though, that's for sure.

705
00:40:46,320 --> 00:40:47,040
Speaker 3: Yeah.

706
00:40:47,200 --> 00:40:50,040
Speaker 2: Well, I'm imagining like Bill Murray or some of these

707
00:40:50,040 --> 00:40:52,640
Speaker 2: folks that just, you know, they appear they have that

708
00:40:52,719 --> 00:40:55,640
Speaker 2: coolness thing, that thing they're like just out doing things

709
00:40:55,640 --> 00:40:59,040
Speaker 2: and just being themselves. Man, that guy's just himself. I

710
00:40:59,480 --> 00:41:02,960
Speaker 2: just see that because they've been doing it for so long,

711
00:41:03,040 --> 00:41:05,760
Speaker 2: perhaps as what we're talking about here.

712
00:41:06,480 --> 00:41:09,160
Speaker 3: Aldi Reeves is another, Yeah, example that I think would

713
00:41:09,200 --> 00:41:09,759
Speaker 3: line up with that.

714
00:41:10,040 --> 00:41:13,080
Speaker 2: There is there's this other word, an Italian phrase that

715
00:41:13,120 --> 00:41:15,439
Speaker 2: comes from the sixteenth century or a term I guess

716
00:41:15,480 --> 00:41:19,759
Speaker 2: that comes from the sixteenth century that describes cool in

717
00:41:19,800 --> 00:41:23,360
Speaker 2: a way that I think almost some some of this

718
00:41:23,440 --> 00:41:27,719
Speaker 2: stuff up. It's it's spresa toura and I'd never heard

719
00:41:27,719 --> 00:41:28,240
Speaker 2: of that before.

720
00:41:28,400 --> 00:41:32,040
Speaker 3: S p r e z z a t u r a.

721
00:41:32,160 --> 00:41:35,279
Speaker 2: And this was used to describe some dude. I I

722
00:41:35,280 --> 00:41:39,239
Speaker 2: have no idea who this person is, Baldassare Castiglioni. And

723
00:41:39,400 --> 00:41:42,439
Speaker 2: this is in fifteen twenty eight, and it's described as

724
00:41:42,520 --> 00:41:46,520
Speaker 2: quote a certain nonchalance to conceal all art and to

725
00:41:46,600 --> 00:41:49,800
Speaker 2: make what one does or say appear to be without effort.

726
00:41:50,560 --> 00:41:53,080
Speaker 2: That makes sense to me, right when you when you

727
00:41:53,080 --> 00:41:55,799
Speaker 2: see someone cool, it says though they're not having to

728
00:41:55,840 --> 00:41:58,279
Speaker 2: do anything, and yet they're doing everything well.

729
00:41:58,280 --> 00:42:01,880
Speaker 4: An Italian cool is still very much a hallmark of

730
00:42:01,960 --> 00:42:05,160
Speaker 4: cool in terms of fashion, in terms of that effortless style.

731
00:42:05,600 --> 00:42:10,560
Speaker 3: Right. Yeah, It's part of why Dylan the Tennessee pal

732
00:42:10,920 --> 00:42:13,160
Speaker 3: is so cool. It's part of why our friend Alex

733
00:42:13,200 --> 00:42:16,520
Speaker 3: Williams is so cool. Let's put you on the spot, Dylan.

734
00:42:16,600 --> 00:42:19,680
Speaker 3: But I think you've got that. What's that Italian where

735
00:42:19,760 --> 00:42:25,879
Speaker 3: you just taught us about spread spread? This is this

736
00:42:25,960 --> 00:42:29,600
Speaker 3: is also leading into something else. The James Dean example

737
00:42:29,640 --> 00:42:32,960
Speaker 3: is interesting because in this study they found that people

738
00:42:33,400 --> 00:42:37,800
Speaker 3: who saw photographs of James Dean rated him less cool

739
00:42:38,520 --> 00:42:41,360
Speaker 3: when there was a photo of him not smiling, But

740
00:42:41,440 --> 00:42:45,520
Speaker 3: if he's smiling a little, he seems more cool. It's

741
00:42:45,760 --> 00:42:48,400
Speaker 3: it's strange because it seems like there's a note of

742
00:42:48,520 --> 00:42:53,440
Speaker 3: positivity in some cultures that's inherent to the idea of cool.

743
00:42:53,800 --> 00:42:57,719
Speaker 3: But to your point, Matt, it goes it reminds me

744
00:42:57,800 --> 00:43:00,879
Speaker 3: of that insult that I think is more common in Australia,

745
00:43:00,920 --> 00:43:04,279
Speaker 3: maybe calling someone a try hard they're putting in too

746
00:43:04,360 --> 00:43:07,319
Speaker 3: much effort and that makes it uncool. I don't know,

747
00:43:07,440 --> 00:43:12,160
Speaker 3: Like there's also this idea of being cool also shows

748
00:43:12,280 --> 00:43:16,239
Speaker 3: a tendency to avoid kind of putting others down in

749
00:43:16,280 --> 00:43:19,839
Speaker 3: a search for power or validation, like you were mentioning earlier, Nol.

750
00:43:20,480 --> 00:43:23,480
Speaker 3: And the tricky part is humans still don't understand themselves,

751
00:43:23,640 --> 00:43:26,360
Speaker 3: so the science of personality is still a very messy

752
00:43:26,400 --> 00:43:30,640
Speaker 3: bowl of ven diagram spaghetti. That leads to the other question,

753
00:43:30,960 --> 00:43:34,040
Speaker 3: the one I think. I don't know about you, guys,

754
00:43:34,040 --> 00:43:36,800
Speaker 3: but I'm still kind of grappling with is being cool

755
00:43:37,200 --> 00:43:38,600
Speaker 3: the same thing as being good.

756
00:43:39,760 --> 00:43:41,960
Speaker 2: No, they found that it's not. It's linked though, right,

757
00:43:43,280 --> 00:43:47,520
Speaker 2: it's linked. But yeah, good is very interesting. Generosity is

758
00:43:47,560 --> 00:43:50,040
Speaker 2: something that was wondering like how it was seen in

759
00:43:50,120 --> 00:43:53,680
Speaker 2: this study because I've always you know, personally, I've always

760
00:43:53,680 --> 00:43:57,200
Speaker 2: imagined that as being a good like perhaps the good

761
00:43:57,200 --> 00:44:02,439
Speaker 2: trait being generous with one's time and every thing. Does

762
00:44:02,480 --> 00:44:04,439
Speaker 2: that fall in here anywhere in the study.

763
00:44:05,040 --> 00:44:07,560
Speaker 3: Yeah, I think it's I think to your point, it's

764
00:44:07,600 --> 00:44:12,080
Speaker 3: wrapped up in there with stuff like being conscientious, uh,

765
00:44:12,360 --> 00:44:16,480
Speaker 3: being the traits they found that were most associated with

766
00:44:16,560 --> 00:44:21,400
Speaker 3: being good. We're being kind, calm, traditional, secure, and conscientious.

767
00:44:21,440 --> 00:44:26,200
Speaker 3: But I feel like generosity is wrapped up in being

768
00:44:26,360 --> 00:44:30,560
Speaker 3: conscientious and kind. And look, yes, it is correct. They

769
00:44:30,600 --> 00:44:33,920
Speaker 3: found that cool and good are they have overlap, but

770
00:44:34,000 --> 00:44:36,200
Speaker 3: they are not the same thing. And one of the

771
00:44:36,200 --> 00:44:40,120
Speaker 3: best examples going back to fictional characters, think of some

772
00:44:40,160 --> 00:44:43,920
Speaker 3: of your favorite characters from fiction, the judge from Blood

773
00:44:43,960 --> 00:44:48,200
Speaker 3: Meritio or Anton Sugar from No Country from Old Men.

774
00:44:48,239 --> 00:44:51,440
Speaker 3: Anton is cool as but it is by no means good.

775
00:44:51,640 --> 00:44:52,640
Speaker 4: Well, yeah, but that's funny.

776
00:44:52,680 --> 00:44:53,319
Speaker 3: You should say that man.

777
00:44:53,360 --> 00:44:56,160
Speaker 4: I would argue that he's more cool in that old

778
00:44:56,160 --> 00:44:59,640
Speaker 4: school sense, and that he is collected and emotionless and

779
00:44:59,640 --> 00:45:04,200
Speaker 4: disp passionate. But that haircut not cool man, not cool.

780
00:45:04,640 --> 00:45:07,960
Speaker 3: But that coin toss conversation, that's like a short film. All.

781
00:45:08,360 --> 00:45:10,600
Speaker 4: Oh, it's fantastic, no, no question about it. You're gonna

782
00:45:10,600 --> 00:45:12,040
Speaker 4: see this kind of thing in a lot of Cohen

783
00:45:12,120 --> 00:45:15,960
Speaker 4: Brothers villains. They have a certain code or a certain

784
00:45:16,480 --> 00:45:18,600
Speaker 4: like because again, part of being cool is like being

785
00:45:18,640 --> 00:45:21,759
Speaker 4: your own thing and not being at the mercy of

786
00:45:21,880 --> 00:45:25,000
Speaker 4: trends and the whims of society. And you're gonna see

787
00:45:25,040 --> 00:45:27,719
Speaker 4: a lot of that in Coen Brothers characters. Villains particularly,

788
00:45:27,719 --> 00:45:28,640
Speaker 4: think that's a great point.

789
00:45:29,000 --> 00:45:32,560
Speaker 3: Well, hey, Darth Vader absolutely slaps, but it would kind

790
00:45:32,560 --> 00:45:35,719
Speaker 3: of suck to hang out with him. Yeah hmm.

791
00:45:35,960 --> 00:45:40,040
Speaker 2: What about Johnny Cage as portrayed by Carl Urban in

792
00:45:40,200 --> 00:45:42,040
Speaker 2: Mortal Kombat too, that's about to come out.

793
00:45:42,320 --> 00:45:45,640
Speaker 3: I just like, yeah, he is. It's the trailer is

794
00:45:45,640 --> 00:45:47,560
Speaker 3: all about him. By the way, we might be looking

795
00:45:47,560 --> 00:45:49,839
Speaker 3: to make characters. That's a new Street Fighter movie that's

796
00:45:49,880 --> 00:45:50,480
Speaker 3: in development.

797
00:45:50,520 --> 00:45:54,520
Speaker 4: The cast is odd, But Johnny Cage is cool.

798
00:45:55,080 --> 00:45:56,719
Speaker 3: If Nicholas Cage is cool.

799
00:45:56,640 --> 00:45:59,560
Speaker 2: You see, Butcher is one of the coolest characters I've

800
00:45:59,560 --> 00:45:59,960
Speaker 2: ever seen.

801
00:46:00,800 --> 00:46:05,000
Speaker 3: So I mean, don't mess with his dog. Uh yeah.

802
00:46:05,160 --> 00:46:07,560
Speaker 3: This list goes on and on, and especially here in

803
00:46:07,600 --> 00:46:10,640
Speaker 3: the West, we love an anti hero, right, like the butcher,

804
00:46:11,520 --> 00:46:15,240
Speaker 3: or like Boba Fette, or like the Mandalorian. Right. More recently,

805
00:46:15,840 --> 00:46:19,040
Speaker 3: this study seems and related studies that's built upon, seem

806
00:46:19,120 --> 00:46:22,040
Speaker 3: to validate the idea that there is this big difference

807
00:46:22,520 --> 00:46:28,879
Speaker 3: some cool traits like extraversion, hedonism, and actually autonomy. We're

808
00:46:28,960 --> 00:46:33,120
Speaker 3: not necessarily seen as good across the world. Like Anton

809
00:46:33,719 --> 00:46:37,920
Speaker 3: in No Country for Old Men is highly autonomous. He's

810
00:46:37,960 --> 00:46:41,600
Speaker 3: also highly not a good person, which is a scientific

811
00:46:41,680 --> 00:46:44,000
Speaker 3: term we just made up. You are being highly not

812
00:46:44,080 --> 00:46:45,040
Speaker 3: a good person right now.

813
00:46:45,120 --> 00:46:47,640
Speaker 2: Dog, Well, he is a cool guy because he does

814
00:46:47,680 --> 00:46:50,040
Speaker 2: not look at explosions.

815
00:46:50,040 --> 00:46:52,640
Speaker 3: Right, That is that is one of the that's one

816
00:46:52,640 --> 00:46:54,759
Speaker 3: of the traits. He's also a bad guy because he

817
00:46:54,840 --> 00:46:58,320
Speaker 3: drinks milk on camera. True, Yeah, classic trope.

818
00:46:59,200 --> 00:47:01,640
Speaker 4: If I'm mistake with talked about this, there's a certain

819
00:47:01,880 --> 00:47:05,719
Speaker 4: like connection to like not having had the love of

820
00:47:05,760 --> 00:47:11,239
Speaker 4: a mother that is sort of evidenced by this love

821
00:47:11,280 --> 00:47:12,280
Speaker 4: of drinking milk.

822
00:47:12,719 --> 00:47:16,040
Speaker 3: I've read that, I've read some similar analysis about that,

823
00:47:16,080 --> 00:47:19,400
Speaker 3: and I could totally see it happening I also wonder,

824
00:47:19,600 --> 00:47:21,280
Speaker 3: I don't know, it'd be great to get like Jordan

825
00:47:21,440 --> 00:47:24,000
Speaker 3: Peel and Quentin Tarantino and the Cohen's in a room

826
00:47:24,040 --> 00:47:26,600
Speaker 3: together and just say, all right, guys, what's up with

827
00:47:26,640 --> 00:47:30,040
Speaker 3: your milk villains and just see what they have to say.

828
00:47:30,239 --> 00:47:33,520
Speaker 3: They would have a great conversation too, but it would

829
00:47:33,520 --> 00:47:35,600
Speaker 3: be like lightning striking over and over.

830
00:47:35,840 --> 00:47:36,520
Speaker 2: Little oil.

831
00:47:36,560 --> 00:47:38,960
Speaker 4: Put fetish talk into the mix, and it's a party.

832
00:47:39,320 --> 00:47:42,640
Speaker 3: The mcfoils also, yeah, oh yeah, is there a difference

833
00:47:42,640 --> 00:47:46,400
Speaker 3: between warm milk? Oh? My gosh. Anyway, Look, it seems

834
00:47:46,440 --> 00:47:49,799
Speaker 3: that there is a stable or agreement about what makes

835
00:47:49,840 --> 00:47:53,879
Speaker 3: someone cool across the planet, but cultures do have some

836
00:47:54,120 --> 00:47:57,759
Speaker 3: variance in the level of importance they assign to one

837
00:47:57,880 --> 00:48:02,880
Speaker 3: trait or another. And this is where we see interesting

838
00:48:02,960 --> 00:48:05,920
Speaker 3: exceptions like maybe Nigeria is a great place to start.

839
00:48:06,560 --> 00:48:12,200
Speaker 4: Nigeria was the only country where autonomy didn't really factor

840
00:48:12,360 --> 00:48:14,080
Speaker 4: in as far as cool.

841
00:48:13,880 --> 00:48:15,520
Speaker 3: Was concerned or uncool.

842
00:48:15,880 --> 00:48:19,120
Speaker 4: In fact, Puzudi and his team concluded that this meant

843
00:48:19,120 --> 00:48:22,239
Speaker 4: that individuality overall wasn't seen as cool. And I would

844
00:48:22,280 --> 00:48:25,440
Speaker 4: also be interested in seeing how, you know, a study

845
00:48:25,600 --> 00:48:28,560
Speaker 4: like this would react to communist countries.

846
00:48:29,080 --> 00:48:34,600
Speaker 3: M H. Yeah, or anything with more collectivist social DNA, right,

847
00:48:35,480 --> 00:48:39,680
Speaker 3: because we you know, like that proverb that we mentioned

848
00:48:39,719 --> 00:48:42,640
Speaker 3: pretty often in the recent past, you can argue that

849
00:48:42,680 --> 00:48:44,880
Speaker 3: a lot of traditional cultures in that part of the

850
00:48:44,920 --> 00:48:48,640
Speaker 3: world are much more group oriented. Right. It'd also be

851
00:48:48,680 --> 00:48:53,480
Speaker 3: interesting to see this study in Japan, right, another culture

852
00:48:53,560 --> 00:48:57,320
Speaker 3: that places great value on the collective good and homogeneity.

853
00:48:58,320 --> 00:49:01,480
Speaker 3: It's interesting, right, And we have to be the researchers

854
00:49:01,480 --> 00:49:05,200
Speaker 3: here do a phenomenal job of not falling into like

855
00:49:05,320 --> 00:49:09,520
Speaker 3: stereotypes or other ring. They're just asking the questions and saying, well,

856
00:49:09,760 --> 00:49:11,759
Speaker 3: can we connect a dot here? And if so, what

857
00:49:11,800 --> 00:49:16,920
Speaker 3: does that mean? South African respondents believe that cool was

858
00:49:17,200 --> 00:49:22,759
Speaker 3: incredibly distinct from good. Cool guys are not necessarily the

859
00:49:22,800 --> 00:49:26,120
Speaker 3: good guys in South Africa according to this study. I

860
00:49:26,120 --> 00:49:29,759
Speaker 3: guess shout out to Dianetward, but uh, I don't know.

861
00:49:30,360 --> 00:49:31,400
Speaker 3: Are they cool anymore?

862
00:49:31,640 --> 00:49:34,839
Speaker 4: I don't know, man, They had some cancelation terrible stuff. Yeah,

863
00:49:34,960 --> 00:49:36,720
Speaker 4: not good, like some of the way they were treating

864
00:49:37,560 --> 00:49:39,400
Speaker 4: I believe children, children, that's.

865
00:49:39,320 --> 00:49:45,680
Speaker 3: Right, yes, what yeah, yeah, that legal guardians mistreating children.

866
00:49:46,760 --> 00:49:48,520
Speaker 3: Allegations of sexual abuse.

867
00:49:48,640 --> 00:49:50,160
Speaker 4: Now we haven't followed up on this. There may have

868
00:49:50,160 --> 00:49:52,719
Speaker 4: been updates, but that is what I remember from a

869
00:49:52,760 --> 00:49:53,479
Speaker 4: few years back.

870
00:49:54,360 --> 00:49:58,239
Speaker 3: Yeah, and in South Africa, being hedonistic, powerful, adventurous, and

871
00:49:58,360 --> 00:50:01,960
Speaker 3: autonomous was seen as much much, much more cool than good,

872
00:50:03,280 --> 00:50:06,759
Speaker 3: which indicates the researchers that those traits are more likely

873
00:50:06,800 --> 00:50:10,080
Speaker 3: to be seen as not generally good in that culture.

874
00:50:11,080 --> 00:50:14,839
Speaker 3: We can't trust powerful people are hedonistic people. Adventuroust people

875
00:50:14,880 --> 00:50:18,279
Speaker 3: are dangerous to know, Autonomous people are rule breakers, that

876
00:50:18,400 --> 00:50:18,839
Speaker 3: kind of thing.

877
00:50:19,200 --> 00:50:21,200
Speaker 4: It's an interesting question though, I mean this idea of

878
00:50:21,560 --> 00:50:25,160
Speaker 4: like that then diagram overlap between cool and good.

879
00:50:26,320 --> 00:50:27,000
Speaker 3: I think it all.

880
00:50:26,840 --> 00:50:31,160
Speaker 4: Depends on the metric with which you use to gauge coolness.

881
00:50:31,000 --> 00:50:34,440
Speaker 3: Right, Yeah, how you frame the question right, how you

882
00:50:34,520 --> 00:50:40,920
Speaker 3: define this somewhat undefinable thing. And there are obviously important

883
00:50:40,920 --> 00:50:44,680
Speaker 3: points about the study that the researchers readily admit. They say, yes,

884
00:50:44,840 --> 00:50:49,120
Speaker 3: we're using tons of proven personality based metrics and studies

885
00:50:49,160 --> 00:50:53,040
Speaker 3: of the past, we're looking deep into earlier research in

886
00:50:53,080 --> 00:50:57,480
Speaker 3: the field of psychology, field of sociology. But ultimately we

887
00:50:57,520 --> 00:51:02,160
Speaker 3: are asking people to self report their own opinions. Right,

888
00:51:02,280 --> 00:51:06,080
Speaker 3: And we're also not asking all the let's check the

889
00:51:06,120 --> 00:51:10,160
Speaker 3: world clock here, We're not asking all the eight point

890
00:51:10,280 --> 00:51:14,640
Speaker 3: two three eight billion people on the planet for their

891
00:51:14,680 --> 00:51:17,720
Speaker 3: own take, you know what I mean. So six thousand

892
00:51:17,760 --> 00:51:20,600
Speaker 3: people over five years is a lot, and it's very

893
00:51:20,600 --> 00:51:23,680
Speaker 3: thorough research, but it's not everybody, so they're very conscious

894
00:51:23,719 --> 00:51:23,960
Speaker 3: of that.

895
00:51:24,560 --> 00:51:28,200
Speaker 2: M he guys, I just got a flash of that

896
00:51:29,120 --> 00:51:34,680
Speaker 2: Detroit's episode with about the hogs, about the motorcycles. You

897
00:51:34,719 --> 00:51:35,160
Speaker 2: remember this?

898
00:51:35,600 --> 00:51:38,279
Speaker 4: Oh, I need to dig into that show more. I've

899
00:51:38,320 --> 00:51:40,080
Speaker 4: only seen the first like maybe three episodes.

900
00:51:40,239 --> 00:51:40,839
Speaker 3: It's so great.

901
00:51:40,840 --> 00:51:44,600
Speaker 2: Amazing actor who just passed, isn't it? From the Cosby Show,

902
00:51:45,160 --> 00:51:47,640
Speaker 2: Malcolm Toabor Morning? Thank you for Jillian. Yeah, he was

903
00:51:47,680 --> 00:51:48,799
Speaker 2: in that episode and do.

904
00:51:48,760 --> 00:51:50,799
Speaker 4: You remember that episode actually, now that you mentioned that's

905
00:51:50,800 --> 00:51:51,399
Speaker 4: one of the ones I.

906
00:51:51,360 --> 00:51:54,120
Speaker 2: Saw, I'm just I'm thinking of his character and he's

907
00:51:54,120 --> 00:51:56,560
Speaker 2: considered by the main characters of that show as being

908
00:51:56,600 --> 00:51:58,759
Speaker 2: so cool because he rides a motorcycle. He can just

909
00:51:58,800 --> 00:52:01,440
Speaker 2: go wherever he wants and go fly to Dubai when

910
00:52:01,480 --> 00:52:03,560
Speaker 2: he wants to. He doesn't have to work all the time.

911
00:52:04,000 --> 00:52:07,360
Speaker 2: And it's making me think about these concepts of cool

912
00:52:07,600 --> 00:52:09,640
Speaker 2: and whether or not it is or if you guys

913
00:52:09,640 --> 00:52:12,759
Speaker 2: think it is linked to wealth, because it feels like

914
00:52:12,800 --> 00:52:16,440
Speaker 2: a lot of these attributes don't aren't necessarily like directly,

915
00:52:16,480 --> 00:52:18,040
Speaker 2: you don't have to be wealthy to have them. But

916
00:52:18,080 --> 00:52:21,440
Speaker 2: if you are wealthy and you have enough income or

917
00:52:21,520 --> 00:52:24,640
Speaker 2: enough liquid assets to just go do what you want

918
00:52:24,680 --> 00:52:27,480
Speaker 2: to do at all times and be open and happy

919
00:52:27,680 --> 00:52:29,319
Speaker 2: and all of these things.

920
00:52:29,560 --> 00:52:31,600
Speaker 4: Jet setting is a term that gets thrown around a

921
00:52:31,600 --> 00:52:33,680
Speaker 4: lot associated with that kind of cool, right.

922
00:52:33,840 --> 00:52:37,080
Speaker 2: Maybe, I guess I just don't know if that in

923
00:52:37,120 --> 00:52:40,720
Speaker 2: this way we think society is linking that here because

924
00:52:40,840 --> 00:52:43,400
Speaker 2: it does feel like it might be to me. And

925
00:52:43,400 --> 00:52:45,719
Speaker 2: then I think about someone who is so focused on

926
00:52:45,800 --> 00:52:49,840
Speaker 2: attempting to better their where they stand from a wealth perspective,

927
00:52:50,360 --> 00:52:52,640
Speaker 2: and how it would be really hard to hold a

928
00:52:52,640 --> 00:52:56,200
Speaker 2: lot of these attributes just on a daily basis.

929
00:52:56,200 --> 00:53:00,760
Speaker 3: Right, Yeah, No, I think that's very valid because money

930
00:53:00,920 --> 00:53:04,880
Speaker 3: provides agency, and previous studies have proven that up to

931
00:53:05,080 --> 00:53:09,080
Speaker 3: a certain income threshold, which would have to adjust for inflation,

932
00:53:09,080 --> 00:53:11,080
Speaker 3: but it used to be like something like seventy thousand

933
00:53:11,080 --> 00:53:13,960
Speaker 3: dollars plus. Up to a certain level of income in

934
00:53:14,000 --> 00:53:17,120
Speaker 3: the US, money does make you happier because it makes

935
00:53:17,120 --> 00:53:19,400
Speaker 3: your life much easier, and it also reminds me of

936
00:53:19,440 --> 00:53:23,320
Speaker 3: Maslow's hierarchy of needs. You get to a certain degree.

937
00:53:23,440 --> 00:53:25,600
Speaker 3: It's not going to automatically make you cool, but it's

938
00:53:25,640 --> 00:53:30,040
Speaker 3: going to give you agency to engage with more of

939
00:53:30,120 --> 00:53:35,680
Speaker 3: those behaviors. When you're not struggling to simply survive, then

940
00:53:35,719 --> 00:53:38,960
Speaker 3: you do have the ability or again the agency to

941
00:53:39,000 --> 00:53:41,480
Speaker 3: be more open or to say, yeah, I'll go with

942
00:53:41,520 --> 00:53:43,960
Speaker 3: you to that Flamenco show because I don't, in fact,

943
00:53:44,040 --> 00:53:47,640
Speaker 3: work three jobs and have four kids that I'm trying

944
00:53:47,680 --> 00:53:48,839
Speaker 3: to put through college one day.

945
00:53:48,920 --> 00:53:52,480
Speaker 4: Now, being cool is certainly a luxury, one could argue.

946
00:53:52,920 --> 00:53:54,200
Speaker 3: I think it's accurate, you know.

947
00:53:54,320 --> 00:53:56,359
Speaker 4: I mean, it's not to say that you can't work

948
00:53:56,400 --> 00:53:59,640
Speaker 4: a straight job and have kids and still be open

949
00:54:00,080 --> 00:54:03,880
Speaker 4: and a thoughtful listener interested. Those decks do not disappear,

950
00:54:04,400 --> 00:54:06,840
Speaker 4: but in the full package. If that's sort of like

951
00:54:06,880 --> 00:54:10,359
Speaker 4: how you define yourself, it is, it's not always easy

952
00:54:10,360 --> 00:54:11,480
Speaker 4: to balance all of those things.

953
00:54:11,560 --> 00:54:14,000
Speaker 3: Well, let me put in a counterfactual real quick. As

954
00:54:14,000 --> 00:54:18,520
Speaker 3: we're exploring this, remember the episode Mac Day from Always

955
00:54:18,560 --> 00:54:23,120
Speaker 3: Sunny in Philadelphia. Mac's cousin is the coolest guy who's

956
00:54:23,120 --> 00:54:27,160
Speaker 3: ever been on the show, and he's not wealthy. He's

957
00:54:27,239 --> 00:54:29,440
Speaker 3: just more accepting of himself. But he does all the

958
00:54:29,520 --> 00:54:32,400
Speaker 3: cool things and has the vibe that Mac is desperately

959
00:54:32,440 --> 00:54:36,200
Speaker 3: wanted his entire life, and he is not. You know again,

960
00:54:36,320 --> 00:54:39,320
Speaker 3: he is not by any means a man of means.

961
00:54:39,719 --> 00:54:41,680
Speaker 3: That's weird, but we'll keep it all right. We're working

962
00:54:41,760 --> 00:54:46,560
Speaker 3: live and I think we see that there's a multi

963
00:54:46,640 --> 00:54:48,120
Speaker 3: dimensional thing to play here.

964
00:54:48,880 --> 00:54:51,160
Speaker 2: Yeah, yeah, I think you're right, because it is possible

965
00:54:51,200 --> 00:54:55,560
Speaker 2: to look cool and act cool without those things. It just,

966
00:54:55,680 --> 00:54:58,839
Speaker 2: for some reason, seems to help a lot when you've

967
00:54:58,880 --> 00:55:01,279
Speaker 2: just got money to throw round. It makes me think

968
00:55:01,280 --> 00:55:03,680
Speaker 2: of that, Oh guys, you're gonna have to help me.

969
00:55:03,719 --> 00:55:06,080
Speaker 2: The mackelmore song about going to.

970
00:55:06,040 --> 00:55:08,480
Speaker 3: The thrift store pops some tags.

971
00:55:08,560 --> 00:55:14,080
Speaker 2: Yes, but that concept of appearing you can appear as

972
00:55:14,080 --> 00:55:15,279
Speaker 2: cool as you want to be and you don't have

973
00:55:15,320 --> 00:55:16,879
Speaker 2: to have a bunch of money to do it, which,

974
00:55:17,120 --> 00:55:20,399
Speaker 2: you know, those kinds of cultural concepts that bleed in

975
00:55:20,480 --> 00:55:22,680
Speaker 2: and then just you know, then, for at least a

976
00:55:22,719 --> 00:55:25,680
Speaker 2: moment in time, it's thought, oh wait, it's not cool

977
00:55:25,719 --> 00:55:27,520
Speaker 2: to actually spend a crap ton of money on what

978
00:55:27,560 --> 00:55:30,600
Speaker 2: I'm wearing. And it just makes me wonder how that

979
00:55:30,640 --> 00:55:35,120
Speaker 2: ebb and flow actually occurs over time, with how much

980
00:55:35,239 --> 00:55:38,080
Speaker 2: influenced wealth actually has on the concept of what cool is.

981
00:55:38,200 --> 00:55:40,400
Speaker 3: Yeah, it didn't end up well for the French royalty.

982
00:55:40,960 --> 00:55:44,880
Speaker 4: Mm oh, exactly, Well, let the meet cake or no,

983
00:55:45,040 --> 00:55:47,000
Speaker 4: which I think it's no. But I'll tell you I

984
00:55:47,000 --> 00:55:50,320
Speaker 4: think the coolest person in Hollywood is is Keanu Reeves

985
00:55:51,040 --> 00:55:54,000
Speaker 4: because he has that effortless cool. He plays in a

986
00:55:54,040 --> 00:55:56,160
Speaker 4: band because he loves it, not because it makes him

987
00:55:56,160 --> 00:55:58,719
Speaker 4: a bunch of money. He gives a lot of his

988
00:55:58,760 --> 00:56:02,680
Speaker 4: earnings to charity. He apparently just lives in a smallish

989
00:56:02,920 --> 00:56:06,880
Speaker 4: kind of modest house and doesn't throw his money around

990
00:56:07,440 --> 00:56:09,839
Speaker 4: in any kind of self aggrandizing way. I would argue

991
00:56:09,880 --> 00:56:12,279
Speaker 4: that he exudes every one of these things. I'll say,

992
00:56:12,320 --> 00:56:15,960
Speaker 4: someone that's experienced personal tragedy and has risen to the

993
00:56:16,040 --> 00:56:18,640
Speaker 4: occasion and is just kind of an inspiring person.

994
00:56:19,760 --> 00:56:22,360
Speaker 2: Well, let's talk about Amy Poehler going on a podcast

995
00:56:22,480 --> 00:56:24,719
Speaker 2: talking about her CPAP machine like it's not a big deal,

996
00:56:24,840 --> 00:56:25,120
Speaker 2: what a.

997
00:56:26,400 --> 00:56:30,000
Speaker 3: Or Christina Applegate who also has a podcast talking about

998
00:56:30,120 --> 00:56:34,680
Speaker 3: her struggles in a very human in erudite way. We

999
00:56:35,520 --> 00:56:38,280
Speaker 3: know from these studies that there are many more questions ahead,

1000
00:56:38,360 --> 00:56:42,120
Speaker 3: but from what we can see here, their two primary

1001
00:56:42,440 --> 00:56:46,720
Speaker 3: arguments are that the definition of kool has not just changed,

1002
00:56:47,120 --> 00:56:50,400
Speaker 3: but has become more consistent across culture. And then there

1003
00:56:50,400 --> 00:56:53,520
Speaker 3: are other argument is that being cool does not necessarily

1004
00:56:54,040 --> 00:56:57,520
Speaker 3: make one good, and they've they've made really solid arguments

1005
00:56:57,560 --> 00:57:00,480
Speaker 3: for both of these ideas. Part of why cool has

1006
00:57:01,120 --> 00:57:05,520
Speaker 3: apparently become a little more consistent across human civilization is,

1007
00:57:06,440 --> 00:57:09,279
Speaker 3: I would argue, due to the rise of global communication,

1008
00:57:10,200 --> 00:57:13,640
Speaker 3: you are encountering more things that you may not have

1009
00:57:13,800 --> 00:57:16,640
Speaker 3: encountered in ages past, and people are starting to kind

1010
00:57:16,640 --> 00:57:21,120
Speaker 3: of coalesce toward a global consensus of cool, which means

1011
00:57:21,160 --> 00:57:22,360
Speaker 3: it'll evolve over time.

1012
00:57:22,840 --> 00:57:24,720
Speaker 4: Well, one thing that kind of buns we talked about

1013
00:57:24,760 --> 00:57:27,680
Speaker 4: COVID earlier and how that study was kind of taken

1014
00:57:27,840 --> 00:57:30,800
Speaker 4: during COVID, and I think it's a pretty easy argument

1015
00:57:30,880 --> 00:57:34,080
Speaker 4: to make that COVID also reshuffled the deck as far

1016
00:57:34,200 --> 00:57:36,320
Speaker 4: as what is cool, because like so much of the

1017
00:57:36,440 --> 00:57:39,040
Speaker 4: younger current generation, it's defining a lot of these things

1018
00:57:39,120 --> 00:57:41,760
Speaker 4: came up during COVID, So a lot of Internet memei,

1019
00:57:41,840 --> 00:57:44,280
Speaker 4: absurdist kind of things and slang and stuff. A lot

1020
00:57:44,320 --> 00:57:46,680
Speaker 4: of that stuff was birthed kind of during COVID. But

1021
00:57:46,800 --> 00:57:49,440
Speaker 4: one thing that I think is unfortunate in that generation,

1022
00:57:49,680 --> 00:57:52,240
Speaker 4: and maybe this is common in past generations as well.

1023
00:57:52,640 --> 00:57:56,400
Speaker 4: Is this sense of cringe, this sense of like trying

1024
00:57:56,640 --> 00:58:00,720
Speaker 4: isn't cool. Like showing that you're excited about something isn't cool.

1025
00:58:00,880 --> 00:58:03,640
Speaker 4: That like putting yourself out on a limb to follow

1026
00:58:03,720 --> 00:58:07,640
Speaker 4: your dreams isn't cool. There's this wonderful poet, an author

1027
00:58:07,840 --> 00:58:11,160
Speaker 4: named Ocean Wong who you may be familiar with. I

1028
00:58:11,240 --> 00:58:13,880
Speaker 4: saw a really excellent internet video that they did, recent

1029
00:58:13,960 --> 00:58:17,160
Speaker 4: internet video. I'm talking about this very thing, and how

1030
00:58:17,400 --> 00:58:20,040
Speaker 4: it's with their students. They teach that they're constantly running

1031
00:58:20,080 --> 00:58:21,880
Speaker 4: into the sense of they don't want to be perceived

1032
00:58:21,920 --> 00:58:24,080
Speaker 4: as earnest, they don't want to be perceived as trying.

1033
00:58:24,800 --> 00:58:30,760
Speaker 3: And I think that sucks. Yeah, especially because enthusiasm is contagious, right.

1034
00:58:31,120 --> 00:58:34,000
Speaker 4: Like so is negativity, and so is this like guarded

1035
00:58:34,560 --> 00:58:37,560
Speaker 4: sense of I don't want to be seen is caring

1036
00:58:37,640 --> 00:58:38,240
Speaker 4: about stuff?

1037
00:58:38,560 --> 00:58:43,080
Speaker 3: Yeah, personality and vibe is contagious. This leads us to

1038
00:58:43,160 --> 00:58:47,560
Speaker 3: another question that is probably on the mind of several

1039
00:58:47,640 --> 00:58:51,880
Speaker 3: of us listening tonight. How can I be cool? All right,

1040
00:58:52,080 --> 00:58:54,800
Speaker 3: here's the skinny on it. The specifics are going to

1041
00:58:54,840 --> 00:58:57,520
Speaker 3: differ depending on your own social groups right like whatever,

1042
00:58:57,800 --> 00:59:01,400
Speaker 3: uniform ideology, et cetera. But you and everyone else you

1043
00:59:01,480 --> 00:59:05,400
Speaker 3: know has definitely exercised these quote unquote cool personality traits

1044
00:59:05,520 --> 00:59:09,880
Speaker 3: more than what and the without sounding too hallmarky or

1045
00:59:10,200 --> 00:59:14,200
Speaker 3: pathetic or whatever. One great first step is in learning

1046
00:59:14,280 --> 00:59:16,680
Speaker 3: to be cool is learning to be cool with and

1047
00:59:16,840 --> 00:59:20,680
Speaker 3: to yourself and being autonomous enough to avoid compromising that.

1048
00:59:20,880 --> 00:59:24,480
Speaker 3: It reminds Look, it reminds me of this excellent poem

1049
00:59:24,600 --> 00:59:27,640
Speaker 3: called If by Richard Kipling. If you haven't had a

1050
00:59:27,720 --> 00:59:30,880
Speaker 3: chance to read it, please do so, and we'd love

1051
00:59:30,920 --> 00:59:34,040
Speaker 3: to hear similar stuff you enjoy, similar poems in the

1052
00:59:34,080 --> 00:59:36,040
Speaker 3: same vein. Have you guys read that poem?

1053
00:59:36,200 --> 00:59:36,360
Speaker 4: If?

1054
00:59:36,640 --> 00:59:39,440
Speaker 2: I feel like at this cool guy sharing his poetry.

1055
00:59:39,880 --> 00:59:41,920
Speaker 2: No earlier.

1056
00:59:43,320 --> 00:59:45,240
Speaker 4: We've talked about this. It's come up because it is.

1057
00:59:45,760 --> 00:59:48,200
Speaker 4: I think it's very applicable in a lot of situations.

1058
00:59:48,440 --> 00:59:49,960
Speaker 4: I do recall it being such.

1059
00:59:50,680 --> 00:59:54,520
Speaker 3: It's a great poem, especially with what we're talking about now,

1060
00:59:54,640 --> 00:59:57,560
Speaker 3: And we'd we'd love to hear more stuff along that

1061
00:59:57,680 --> 01:00:00,400
Speaker 3: vein that you enjoy. And another question, and tell me

1062
01:00:00,480 --> 01:00:03,080
Speaker 3: what you guys think about this? What about figuring out

1063
01:00:03,520 --> 01:00:06,360
Speaker 3: what you like to see in other people? Asking yourself

1064
01:00:06,400 --> 01:00:10,280
Speaker 3: what makes you like spending time around them, and then

1065
01:00:10,400 --> 01:00:12,880
Speaker 3: ask yourself how you can be the kind of person

1066
01:00:13,080 --> 01:00:15,680
Speaker 3: that you would want to hang out with. I think

1067
01:00:15,760 --> 01:00:19,240
Speaker 3: that's the kind of self peace that's way better than

1068
01:00:19,320 --> 01:00:22,440
Speaker 3: chasing cool Ben. I think it's related.

1069
01:00:22,560 --> 01:00:28,560
Speaker 4: But there is also a nineteen sixty eight film starring

1070
01:00:28,640 --> 01:00:32,240
Speaker 4: Malcolm McDowell called If, and it is about It's almost

1071
01:00:32,320 --> 01:00:34,640
Speaker 4: got like a Catcher in the Rye kind of vibe

1072
01:00:34,680 --> 01:00:36,600
Speaker 4: to it. It's sort of about this like group of

1073
01:00:37,440 --> 01:00:40,400
Speaker 4: prep school students and this notion of like being in

1074
01:00:40,640 --> 01:00:43,720
Speaker 4: or outside of society and like the norms and what

1075
01:00:43,880 --> 01:00:45,400
Speaker 4: is or is not cool, And it goes in some

1076
01:00:45,920 --> 01:00:48,120
Speaker 4: dark directions, but it's very very good film. And I

1077
01:00:48,200 --> 01:00:50,479
Speaker 4: think the title is directly referencing that poem.

1078
01:00:50,600 --> 01:00:52,520
Speaker 3: I haven't seen that. I'd love to check that out, man,

1079
01:00:52,600 --> 01:00:55,440
Speaker 3: thanks for the recommendation. Big Malcolm McDowell fans over here

1080
01:00:55,440 --> 01:00:59,520
Speaker 3: about today, folks, you could check him out. He's technically

1081
01:01:00,040 --> 01:01:01,960
Speaker 3: there is an old joke we have he's technically a

1082
01:01:02,040 --> 01:01:03,120
Speaker 3: co worker of ours.

1083
01:01:03,600 --> 01:01:06,760
Speaker 2: Yeah yeah. Check out twelve Ghosts.

1084
01:01:08,040 --> 01:01:12,240
Speaker 3: Yes, check out Twelve Ghosts, which you eped in partnership

1085
01:01:12,400 --> 01:01:16,240
Speaker 3: with Aaron Manky and Nicholas Takowski, Right, yes, sir.

1086
01:01:16,800 --> 01:01:19,320
Speaker 2: Check it out, guys. I've got a list of things

1087
01:01:19,360 --> 01:01:22,480
Speaker 2: that are cool and not cool from Chloe McDonnell writing

1088
01:01:22,560 --> 01:01:23,200
Speaker 2: for The Guardian.

1089
01:01:23,560 --> 01:01:25,400
Speaker 3: Well, if Chloe's got it, then let's hear it.

1090
01:01:25,760 --> 01:01:26,600
Speaker 2: This huge news.

1091
01:01:26,880 --> 01:01:29,040
Speaker 3: Chloe is the epitome of cool. Wait, but she's the

1092
01:01:29,080 --> 01:01:31,200
Speaker 3: one who said la boo boos are no longer cool.

1093
01:01:31,280 --> 01:01:36,720
Speaker 2: Chloe knows, Chloe knows not cool. Chat GPT pretending not

1094
01:01:36,880 --> 01:01:38,040
Speaker 2: to be on the pen when you are.

1095
01:01:38,240 --> 01:01:40,680
Speaker 3: I guess that's uh. They weight loss stuff and he's

1096
01:01:40,720 --> 01:01:41,320
Speaker 3: wait less.

1097
01:01:43,320 --> 01:01:48,120
Speaker 2: Cowboy boots la boo boos, using corporate jargon outside of work,

1098
01:01:48,360 --> 01:01:53,120
Speaker 2: like saying Q one talking about sleep scores, giant adult

1099
01:01:53,200 --> 01:01:58,280
Speaker 2: sippy cups LinkedIn Burkin bags and including your Myers Briggs

1100
01:01:58,360 --> 01:01:59,360
Speaker 2: in your dating bio.

1101
01:01:59,560 --> 01:02:01,479
Speaker 4: What about Murkins as cool?

1102
01:02:01,560 --> 01:02:04,280
Speaker 3: Man? I have no idea. What does Chloe say about mrs?

1103
01:02:04,320 --> 01:02:06,600
Speaker 3: What about urs? Need we need to get Chloe on

1104
01:02:06,680 --> 01:02:07,000
Speaker 3: the horn?

1105
01:02:07,360 --> 01:02:10,760
Speaker 2: Or what is murcans? Jerkin all the stuff not as

1106
01:02:10,800 --> 01:02:11,920
Speaker 2: in Jerkins?

1107
01:02:12,480 --> 01:02:12,680
Speaker 3: Yeah?

1108
01:02:12,960 --> 01:02:19,439
Speaker 2: Yeah, oh god, I don't know what What is cool

1109
01:02:20,360 --> 01:02:25,240
Speaker 2: being a member of a library, good service anywhere the ROAs.

1110
01:02:25,720 --> 01:02:30,240
Speaker 3: This sounds like propaganda, I know, asking questions.

1111
01:02:30,480 --> 01:02:32,920
Speaker 2: Hey, that's cool. That is definitely one of the coolest

1112
01:02:32,960 --> 01:02:35,000
Speaker 2: things you can do restaurants where you don't have to

1113
01:02:35,040 --> 01:02:38,360
Speaker 2: shout at each other to be heard. Uh, something called

1114
01:02:39,040 --> 01:02:42,800
Speaker 2: coop rocks? Is coop ros Maybe colorful toothbrushes?

1115
01:02:42,880 --> 01:02:44,320
Speaker 3: I don't I don't know what that is. I don't

1116
01:02:44,320 --> 01:02:44,960
Speaker 3: know about that either.

1117
01:02:45,320 --> 01:02:48,600
Speaker 2: Ordering an object to view at the v NA East storehouse.

1118
01:02:48,720 --> 01:02:55,360
Speaker 3: What does that mean? Enjoys in with these tooth brushes

1119
01:02:55,800 --> 01:02:58,720
Speaker 3: and with this VNA know about this on board with

1120
01:02:58,800 --> 01:02:59,960
Speaker 3: Chloe until I don't know.

1121
01:03:00,960 --> 01:03:04,880
Speaker 2: Not being a TV snob. That's cool using lamps rather

1122
01:03:05,000 --> 01:03:07,200
Speaker 2: than the big light in any room you're in and

1123
01:03:07,400 --> 01:03:08,720
Speaker 2: read and being.

1124
01:03:08,680 --> 01:03:12,840
Speaker 3: Okay with aging. I love aging. I think aging kicks ask.

1125
01:03:13,960 --> 01:03:16,760
Speaker 3: I think this is also first off, thank you Matt,

1126
01:03:16,880 --> 01:03:19,000
Speaker 3: Thank you Kloyd. I think this also shows us that

1127
01:03:20,200 --> 01:03:23,919
Speaker 3: there is still a subjective nature to these, especially when

1128
01:03:24,280 --> 01:03:30,080
Speaker 3: our correspondent there is naming physical objects. Right. That's a

1129
01:03:30,200 --> 01:03:34,240
Speaker 3: case of yucking a yum. Chasing cool never really works.

1130
01:03:34,360 --> 01:03:37,520
Speaker 3: It is simply a convenient lie corporation serve up to

1131
01:03:37,680 --> 01:03:41,480
Speaker 3: us every day, and it does serious damage to everyone involved.

1132
01:03:41,760 --> 01:03:44,000
Speaker 3: I think the key, the real key to coolness is

1133
01:03:44,080 --> 01:03:48,120
Speaker 3: an internal steady. You don't have to travel to Nepal

1134
01:03:48,400 --> 01:03:50,360
Speaker 3: to be cool. Right. As a matter of fact, you

1135
01:03:50,440 --> 01:03:53,720
Speaker 3: might sound depending on how you talk about it, might not,

1136
01:03:54,920 --> 01:03:57,240
Speaker 3: might not make you sound very cool at all. Right,

1137
01:03:58,240 --> 01:04:01,400
Speaker 3: we have to find our own peace free of other variables.

1138
01:04:01,680 --> 01:04:05,720
Speaker 3: I don't know. It feels like that's kind of fortune

1139
01:04:05,800 --> 01:04:09,240
Speaker 3: cookie esque, but it does also feel true. Yeah, man,

1140
01:04:10,120 --> 01:04:12,440
Speaker 3: cool cool daddy O.

1141
01:04:12,720 --> 01:04:16,680
Speaker 4: Just what's that song from West Side Story The Sharks

1142
01:04:16,720 --> 01:04:19,840
Speaker 4: and the Jets? Be cool boy, Jet, You're a jet

1143
01:04:20,960 --> 01:04:22,120
Speaker 4: That's what I.

1144
01:04:22,120 --> 01:04:27,040
Speaker 3: Said, But there's be cool by I forgot that way.

1145
01:04:27,040 --> 01:04:28,640
Speaker 3: I think wow.

1146
01:04:28,960 --> 01:04:29,080
Speaker 2: Uh.

1147
01:04:29,800 --> 01:04:37,200
Speaker 3: As a fan of musicals, I've heard realize it's coming

1148
01:04:37,200 --> 01:04:38,680
Speaker 3: back to me. But that's the one song I know

1149
01:04:38,880 --> 01:04:41,640
Speaker 3: is a fan of musicals. There's so many musicals where

1150
01:04:42,200 --> 01:04:44,760
Speaker 3: in my head I know maybe three songs from them.

1151
01:04:45,080 --> 01:04:47,439
Speaker 4: Boy Boy, crazy boy, get cool boy.

1152
01:04:47,680 --> 01:04:52,640
Speaker 3: Got a rocket in your pocket, keep cooly, cool boy pockets.

1153
01:04:53,120 --> 01:04:53,880
Speaker 3: It's a gun, I guess.

1154
01:04:54,080 --> 01:04:57,360
Speaker 4: Don't get hot because man, you got some high times ahead,

1155
01:04:57,480 --> 01:05:00,400
Speaker 4: take it slow and daddy, oh you can it up

1156
01:05:00,480 --> 01:05:01,400
Speaker 4: and die in bed?

1157
01:05:02,360 --> 01:05:02,720
Speaker 3: All right?

1158
01:05:02,800 --> 01:05:03,800
Speaker 4: Cool, that's pretty cool to me.

1159
01:05:04,200 --> 01:05:08,200
Speaker 3: Step aside Shakespeare. That's probably the best place to end

1160
01:05:08,240 --> 01:05:12,240
Speaker 3: this episode the idea of being cool with yourself, and

1161
01:05:12,840 --> 01:05:15,360
Speaker 3: we wish you luck on your own journey. We do

1162
01:05:15,480 --> 01:05:17,720
Speaker 3: have to say, oh one last week, the study cool

1163
01:05:17,800 --> 01:05:21,240
Speaker 3: People is freely available online. There's a lot more detail

1164
01:05:21,320 --> 01:05:23,560
Speaker 3: to it than we can address this evening, but we

1165
01:05:23,720 --> 01:05:27,520
Speaker 3: can't say it's incredibly cool of Todd Pezzudi, Caleb Warren

1166
01:05:27,600 --> 01:05:30,040
Speaker 3: and jingj Ched to make it free to the public.

1167
01:05:30,320 --> 01:05:33,560
Speaker 3: Nice one, Dude's nice. We also think it's supremely cool

1168
01:05:33,600 --> 01:05:35,280
Speaker 3: that you chose to spend some of your time with

1169
01:05:35,480 --> 01:05:38,440
Speaker 3: us on this episode. We're looking forward to hearing from you, folks.

1170
01:05:38,640 --> 01:05:42,480
Speaker 3: Fellow conspiracy realist. What's the coolest thing you've done or witnessed?

1171
01:05:42,600 --> 01:05:44,720
Speaker 3: If you sent us an email or reached out yet,

1172
01:05:44,840 --> 01:05:48,320
Speaker 3: because it'd be pretty cool if you did. Breeze it,

1173
01:05:48,520 --> 01:05:49,760
Speaker 3: buzz it easy? Does it?

1174
01:05:49,880 --> 01:05:52,080
Speaker 4: Turn off the juice boy and head on over to

1175
01:05:52,280 --> 01:05:56,520
Speaker 4: Conspiracy Stuff where we exist on x FKA, Twitter and

1176
01:05:56,680 --> 01:05:59,720
Speaker 4: on YouTube video Content galor for your perusing enjoyment.

1177
01:06:00,000 --> 01:06:00,640
Speaker 3: It's pretty cool.

1178
01:06:00,840 --> 01:06:03,320
Speaker 4: You can also find that handle on Facebook with our

1179
01:06:03,320 --> 01:06:06,760
Speaker 4: Facebook group Here's where it gets crazy, on Instagram and TikTok. However,

1180
01:06:06,800 --> 01:06:07,960
Speaker 4: we're Conspiracy Stuff show.

1181
01:06:08,800 --> 01:06:11,560
Speaker 2: You can give us a call. We are one eight

1182
01:06:11,800 --> 01:06:16,880
Speaker 2: three three stdwy TK. When you call in, let us

1183
01:06:16,920 --> 01:06:20,080
Speaker 2: know where you get your la boo boos, and also

1184
01:06:20,120 --> 01:06:21,920
Speaker 2: give yourself a cool nickname, and let us know if

1185
01:06:21,960 --> 01:06:23,520
Speaker 2: we can use your name and message on the air.

1186
01:06:23,600 --> 01:06:24,960
Speaker 2: If you want to send us an email.

1187
01:06:25,120 --> 01:06:28,560
Speaker 3: We are the entities that read each piece of correspondence

1188
01:06:28,640 --> 01:06:32,360
Speaker 3: we receive. Be well aware, yet unafraid. Sometimes the void

1189
01:06:32,480 --> 01:06:35,600
Speaker 3: writes back to learn more about weird stuff that was

1190
01:06:35,800 --> 01:06:39,440
Speaker 3: historically cool and looked super duper strange. Now check out

1191
01:06:39,520 --> 01:06:43,600
Speaker 3: Ridiculous Histories upcoming episode on Faberge Eggs. In the meantime,

1192
01:06:43,920 --> 01:06:45,760
Speaker 3: walk out here in the dark, Meet us at the

1193
01:06:45,800 --> 01:06:48,560
Speaker 3: Crossroads Conspiracy at iHeartRadio dot com.

1194
01:07:08,600 --> 01:07:10,640
Speaker 2: Stuff they Don't Want You to Know is a production

1195
01:07:10,760 --> 01:07:15,240
Speaker 2: of iHeartRadio. For more podcasts from iHeartRadio, visit the iHeartRadio app,

1196
01:07:15,360 --> 01:07:18,240
Speaker 2: Apple Podcasts, or wherever you listen to your favorite shows.