1 00:00:00,600 --> 00:00:06,239 Speaker 1: Hey, everybody, We're coming to see you soon. Yeah, especially 2 00:00:06,600 --> 00:00:11,160 Speaker 1: first of all Toronto and Chicago. And Toronto, hats off 3 00:00:11,200 --> 00:00:15,240 Speaker 1: to you guys. Tickets are selling like gangbusters. Chicago. I 4 00:00:15,280 --> 00:00:17,840 Speaker 1: don't know what's going on with you. I know, Chicago, 5 00:00:18,160 --> 00:00:21,040 Speaker 1: what became of you? Chicago? I thought you loved us. Yeah, 6 00:00:21,079 --> 00:00:24,799 Speaker 1: really with your cool hot dogs in your thick pizzas. Yeah, 7 00:00:24,840 --> 00:00:27,600 Speaker 1: and and I mean that's really all you needed to 8 00:00:27,720 --> 00:00:31,800 Speaker 1: mention about Chicago. So we're gonna be at the Harris 9 00:00:31,800 --> 00:00:36,639 Speaker 1: Theater on July. That is very soon. We were going 10 00:00:36,680 --> 00:00:39,360 Speaker 1: to be the next day in Toronto at the Lovely 11 00:00:39,440 --> 00:00:42,919 Speaker 1: Dan fourth Music Hall in July. And then that's not all, 12 00:00:43,040 --> 00:00:46,440 Speaker 1: is it. No, that's not all, Chuck. We're also going 13 00:00:46,479 --> 00:00:51,360 Speaker 1: to be going to Boston in August, followed by Portland, Maine, 14 00:00:51,760 --> 00:00:55,000 Speaker 1: which is on purpose, by the way, that's right, Wilbert 15 00:00:55,040 --> 00:00:57,720 Speaker 1: Theater in Boston, the State Theater in Portland, Maine. We're 16 00:00:57,720 --> 00:01:00,080 Speaker 1: headed to Florida for the first time everyone since or 17 00:01:00,120 --> 00:01:03,720 Speaker 1: Florida at the Plaza Live in Orlando in October nine, 18 00:01:04,000 --> 00:01:06,920 Speaker 1: and then the next night October at the Civic Theater 19 00:01:06,959 --> 00:01:08,800 Speaker 1: in New Orleans. And then we're gonna wrap it all 20 00:01:08,880 --> 00:01:11,759 Speaker 1: up and spanking on the bottom with our annual trio 21 00:01:11,880 --> 00:01:14,920 Speaker 1: of shows at the Bellhouse in Brooklyn, New York, October 22 00:01:16,400 --> 00:01:21,760 Speaker 1: and is almost sold out. Yeah, So you can get 23 00:01:21,800 --> 00:01:25,200 Speaker 1: tickets to all of these shows, um by going to 24 00:01:25,640 --> 00:01:28,640 Speaker 1: s Y s K live dot com, our home on 25 00:01:28,680 --> 00:01:31,560 Speaker 1: the web for touring, and that will send you out 26 00:01:31,560 --> 00:01:34,080 Speaker 1: to all the great little sites that have links to 27 00:01:34,120 --> 00:01:37,160 Speaker 1: the tickets and info and everything you need. So we 28 00:01:37,200 --> 00:01:42,280 Speaker 1: will see you very soon starting this July. Welcome to 29 00:01:42,319 --> 00:01:44,960 Speaker 1: Stuff you Should Know, a production of I Heart Radios 30 00:01:45,000 --> 00:01:53,440 Speaker 1: How Stuff Works. Hey, and welcome to the podcast. I'm 31 00:01:53,520 --> 00:01:56,480 Speaker 1: Josh Clark, and there's Charles W. Chuck Bryan over there, 32 00:01:56,520 --> 00:01:59,360 Speaker 1: and there's Jerry over there. So this is stuff you 33 00:01:59,400 --> 00:02:05,120 Speaker 1: should know. Built a break condition? Okay, I didn't. I 34 00:02:05,160 --> 00:02:07,200 Speaker 1: was not paying attention when he said which one we 35 00:02:07,240 --> 00:02:09,919 Speaker 1: were doing? And I thought, you know what, I'm just 36 00:02:09,960 --> 00:02:13,800 Speaker 1: gonna pick up on the clues. Wow, right right out 37 00:02:13,800 --> 00:02:15,959 Speaker 1: of the gate. When did you have it when I said, um, 38 00:02:16,000 --> 00:02:19,120 Speaker 1: there's Charles W. Chuck Bryant and planned a break Okay, 39 00:02:19,160 --> 00:02:22,760 Speaker 1: got that was pretty sharp, Chuck, Hey man, after the 40 00:02:22,720 --> 00:02:26,040 Speaker 1: eleven as years, it's as easy as that. You can 41 00:02:26,120 --> 00:02:28,760 Speaker 1: read my mind so let's talk about the civil Air Patrol. 42 00:02:30,960 --> 00:02:34,600 Speaker 1: He just threw me off. Luckily it wasn't enough for 43 00:02:34,600 --> 00:02:37,360 Speaker 1: me to stop and correct you. Though. I'm excited about 44 00:02:37,360 --> 00:02:40,160 Speaker 1: this one because planned obsolescence is one of those things 45 00:02:40,200 --> 00:02:45,160 Speaker 1: that's uh. I think it just annoying to people like us. 46 00:02:45,440 --> 00:02:48,040 Speaker 1: Were you were you raised with the idea of plan 47 00:02:48,280 --> 00:02:50,720 Speaker 1: planned obsolescence? Like, were you aware of it when you 48 00:02:50,760 --> 00:02:54,760 Speaker 1: were younger? No? Because when I was a kid, things 49 00:02:54,760 --> 00:02:58,720 Speaker 1: seemed to last longer. I had the same refrigerator my 50 00:02:58,960 --> 00:03:04,080 Speaker 1: entire lie as a child, same metallic p refrigerator. We 51 00:03:04,120 --> 00:03:07,680 Speaker 1: even got it like refaced, Like that's how long you 52 00:03:07,720 --> 00:03:10,760 Speaker 1: could have an appliance like that. It's like the styles 53 00:03:10,760 --> 00:03:13,839 Speaker 1: have changed, so just get a new front for it. 54 00:03:14,400 --> 00:03:17,160 Speaker 1: That's astounding. Man, I didn't even know that you could 55 00:03:17,160 --> 00:03:19,160 Speaker 1: do that. Yeah. I mean I doubt if you still 56 00:03:19,200 --> 00:03:21,840 Speaker 1: can know, but I definitely can't. Yeah. Back then they 57 00:03:21,880 --> 00:03:24,000 Speaker 1: were like, yeah, this is a fifty year fridge, so 58 00:03:24,520 --> 00:03:28,919 Speaker 1: every years, get a new thing on the front. Yeah. Well, 59 00:03:28,960 --> 00:03:33,560 Speaker 1: if you're sitting there going when Chuck said fifty year fridge, 60 00:03:34,000 --> 00:03:36,600 Speaker 1: that's okay. That's the world we live in now. The 61 00:03:36,680 --> 00:03:40,640 Speaker 1: point is it didn't used to be that way. UM. 62 00:03:40,840 --> 00:03:45,520 Speaker 1: Things used to last forever and ever, right, So what changed? 63 00:03:45,840 --> 00:03:47,960 Speaker 1: That's a big question that's on people's mind. And what 64 00:03:48,040 --> 00:03:51,440 Speaker 1: a lot of people point to is something called planned 65 00:03:51,440 --> 00:03:55,560 Speaker 1: obsolescence UM, which is pretty straightforward if you think about 66 00:03:55,560 --> 00:04:02,600 Speaker 1: It's basically UM companies deliberately making their products UM so 67 00:04:02,640 --> 00:04:06,560 Speaker 1: that they last a shorter amount of time in order 68 00:04:06,600 --> 00:04:09,360 Speaker 1: to make you, the consumer, have to go back and 69 00:04:09,400 --> 00:04:13,480 Speaker 1: buy another one much more UM, much sooner than you 70 00:04:13,560 --> 00:04:17,080 Speaker 1: normally would have if the things were built to last longer. Yeah, 71 00:04:17,120 --> 00:04:19,000 Speaker 1: and there are a lot of ways that this can 72 00:04:19,040 --> 00:04:21,560 Speaker 1: go down. It's not always just like hey, build it 73 00:04:21,640 --> 00:04:24,359 Speaker 1: cheap or build it out of crudity materials, but that 74 00:04:24,480 --> 00:04:28,599 Speaker 1: is certainly one way to do it. UM. Obviously, the 75 00:04:28,760 --> 00:04:32,960 Speaker 1: you know, with smartphones and the technology uh sector of 76 00:04:33,000 --> 00:04:35,040 Speaker 1: the world, that's where you really hear a lot about 77 00:04:35,080 --> 00:04:38,479 Speaker 1: this because, um, I know a lot of people have 78 00:04:38,560 --> 00:04:42,360 Speaker 1: been frustrated with smartphones and the fact that like, hey, 79 00:04:42,400 --> 00:04:45,240 Speaker 1: maybe I want to go five years with a smartphone 80 00:04:45,720 --> 00:04:49,640 Speaker 1: and not have a new update, make it slow, or 81 00:04:49,760 --> 00:04:53,599 Speaker 1: not have my battery not work after three years and 82 00:04:53,600 --> 00:04:56,479 Speaker 1: stuff like that, right, And I mean, like it shouldn't 83 00:04:56,520 --> 00:04:59,520 Speaker 1: have to be like an identity statement to have to 84 00:04:59,640 --> 00:05:02,200 Speaker 1: keep a phone for five years, like you're swimming against 85 00:05:02,200 --> 00:05:05,200 Speaker 1: the current or sticking it to the man. Like you 86 00:05:05,240 --> 00:05:07,120 Speaker 1: should just be able to keep your phone for as 87 00:05:07,560 --> 00:05:10,400 Speaker 1: as long as you like and it's still not only 88 00:05:10,480 --> 00:05:13,840 Speaker 1: continue to work, but also to be like compatible with 89 00:05:14,080 --> 00:05:17,200 Speaker 1: the rest of the world going on around it. That's 90 00:05:17,200 --> 00:05:19,279 Speaker 1: just that's just not the way, that's not the case. 91 00:05:19,400 --> 00:05:21,440 Speaker 1: That's just not how things are made, especially in the 92 00:05:21,440 --> 00:05:25,279 Speaker 1: technology sector. Like you were saying, right, and here's the 93 00:05:25,360 --> 00:05:29,520 Speaker 1: thing is, it's like this is something that a company 94 00:05:29,600 --> 00:05:32,400 Speaker 1: is not going to admit to. Um, it's not against 95 00:05:32,440 --> 00:05:35,680 Speaker 1: the law. Uh. Some people say it's a myth and 96 00:05:35,720 --> 00:05:39,880 Speaker 1: it's just like tinfoil hat territory. Um. Other people say, no, 97 00:05:40,040 --> 00:05:44,279 Speaker 1: it clearly totally happens. And then other people even say, yeah, 98 00:05:44,360 --> 00:05:46,919 Speaker 1: it happens. But this is great for the economy to 99 00:05:47,040 --> 00:05:50,760 Speaker 1: keep people making stuff all the time. Right. So there's 100 00:05:50,800 --> 00:05:54,279 Speaker 1: this idea of you know, is planned obsolescence a real thing? 101 00:05:54,960 --> 00:05:57,440 Speaker 1: And if it is real, because I think you kind 102 00:05:57,440 --> 00:05:59,799 Speaker 1: of touched on it with that third group, some people 103 00:05:59,800 --> 00:06:01,960 Speaker 1: are like, yeah, it is real, but it's not like 104 00:06:03,000 --> 00:06:07,119 Speaker 1: deliberate and out of like a sense of avarice or exploitation. 105 00:06:07,200 --> 00:06:09,160 Speaker 1: It's just kind of part of the world we live 106 00:06:09,240 --> 00:06:12,400 Speaker 1: in these days. Um. I think a lot of people 107 00:06:12,400 --> 00:06:14,839 Speaker 1: that are like, no, it is real, and it is deliberate, 108 00:06:14,880 --> 00:06:17,880 Speaker 1: and it is out of avarice, and it stinks. It 109 00:06:18,279 --> 00:06:20,599 Speaker 1: does stink. We'll find that there's a lot, there's a 110 00:06:20,600 --> 00:06:24,080 Speaker 1: lot wrong with it, right. Yeah. So, uh, this this 111 00:06:24,200 --> 00:06:27,599 Speaker 1: early light bulb story is pretty interesting. Um, way back 112 00:06:27,640 --> 00:06:31,599 Speaker 1: when Thomas Edison invented a light bulb in the late 113 00:06:31,600 --> 00:06:34,680 Speaker 1: eighteen hundreds that people could use in their homes, he 114 00:06:34,800 --> 00:06:39,080 Speaker 1: used carbon filaments which were eight times thicker than the 115 00:06:39,160 --> 00:06:43,479 Speaker 1: tungsten filaments that came like later, like three decades later. 116 00:06:44,080 --> 00:06:47,800 Speaker 1: So these things lasted a long time. And uh, they 117 00:06:47,800 --> 00:06:51,039 Speaker 1: were built to last. And I can't believe I'm forty 118 00:06:51,120 --> 00:06:54,120 Speaker 1: eight years old and I never had heard of the 119 00:06:54,160 --> 00:06:58,080 Speaker 1: Centennial light, which is a lightbulb from nineteen o one 120 00:06:58,240 --> 00:07:00,920 Speaker 1: that is still working in gallop Orna. Yeah, and a 121 00:07:01,000 --> 00:07:03,880 Speaker 1: fire station in California, and it's on almost all the time. 122 00:07:03,880 --> 00:07:06,320 Speaker 1: It's not like they turn it off for thirty five 123 00:07:06,400 --> 00:07:08,760 Speaker 1: years at a stretch. Now, you probably wouldn't want to 124 00:07:08,760 --> 00:07:11,280 Speaker 1: turn it off at this point. I would say probably not. 125 00:07:11,440 --> 00:07:13,600 Speaker 1: That's probably the only reason it's working is because it 126 00:07:13,600 --> 00:07:16,840 Speaker 1: doesn't know. It doesn't have to. They've got like the 127 00:07:17,040 --> 00:07:20,080 Speaker 1: scotch tape over the light switch with like do not 128 00:07:20,320 --> 00:07:25,080 Speaker 1: turn off it's dim now though. Uh I saw that 129 00:07:25,120 --> 00:07:29,440 Speaker 1: it's down to about a night light for watts or so. Well, 130 00:07:29,520 --> 00:07:32,440 Speaker 1: it's been burning for a hundred and eighteen years, give 131 00:07:32,480 --> 00:07:34,600 Speaker 1: it a break. Hey man, I'm not I'm not knocking 132 00:07:34,640 --> 00:07:37,320 Speaker 1: the centennial light. He's my favorite little old light buddy. 133 00:07:37,520 --> 00:07:40,480 Speaker 1: Not my presence at least, but yeah, I mean that 134 00:07:40,560 --> 00:07:44,560 Speaker 1: thing point is they were built to last. And uh. 135 00:07:44,600 --> 00:07:48,920 Speaker 1: Initially this is because electric companies installed and maintained all 136 00:07:48,960 --> 00:07:52,760 Speaker 1: these systems, including like hey, you needed a new bulb, Like, 137 00:07:52,840 --> 00:07:55,200 Speaker 1: we'll come and take care of it for you. Uh. 138 00:07:55,200 --> 00:07:58,000 Speaker 1: And then that got shifted to the consumer and they 139 00:07:58,000 --> 00:08:01,680 Speaker 1: were like hey, and they literally were like ky because 140 00:08:01,720 --> 00:08:04,800 Speaker 1: there was a concerted effort that wasn't just like some 141 00:08:04,920 --> 00:08:09,400 Speaker 1: abstract thought. There was something called the Phoebus Cartel in 142 00:08:09,400 --> 00:08:12,920 Speaker 1: the nineteen twenties when all these electric companies from around 143 00:08:12,960 --> 00:08:16,680 Speaker 1: the world and bulb manufacturers got together and literally colluded 144 00:08:16,760 --> 00:08:19,120 Speaker 1: and said, hey, let's make lightbulbs not last as long 145 00:08:19,160 --> 00:08:23,080 Speaker 1: because we can sell more. Yeah, collusion. Can't you believe that? 146 00:08:23,520 --> 00:08:26,640 Speaker 1: I can't actually believe it. Not only it is not 147 00:08:26,680 --> 00:08:29,600 Speaker 1: like they got together, like they sent some letters or 148 00:08:29,680 --> 00:08:33,239 Speaker 1: smoked some cigars or happen to have like a conversation 149 00:08:33,320 --> 00:08:37,400 Speaker 1: at a club or something like that, Like they met 150 00:08:37,440 --> 00:08:40,920 Speaker 1: in Geneva, Switzerland to hold a secret meeting to form 151 00:08:41,040 --> 00:08:45,880 Speaker 1: a lightbulb cartel to make lightbulbs last a shorter amount 152 00:08:45,880 --> 00:08:48,800 Speaker 1: of time so they could sell more. It's just it happened. 153 00:08:49,960 --> 00:08:52,960 Speaker 1: I mean, that's that's very much proof if you're like 154 00:08:53,360 --> 00:08:56,160 Speaker 1: planned obsi lescence and really a thing, like, there's proof 155 00:08:56,160 --> 00:08:58,640 Speaker 1: that at one point it was definitely a thing. It 156 00:08:58,720 --> 00:09:03,840 Speaker 1: was a thing, one of the earliest industries around in 157 00:09:03,920 --> 00:09:08,440 Speaker 1: the post industrial age, so um so the light bulb 158 00:09:08,480 --> 00:09:11,800 Speaker 1: cartel kind of it. Definitely. It's not like that just 159 00:09:11,920 --> 00:09:14,240 Speaker 1: kicked off everything where everybody's like, oh, yeah, that's what 160 00:09:14,280 --> 00:09:16,440 Speaker 1: we're gonna do from now on. It's almost like the 161 00:09:16,440 --> 00:09:20,280 Speaker 1: impression I got is that this is an independent idea 162 00:09:20,880 --> 00:09:24,680 Speaker 1: that was just kind of cropped up throughout the course 163 00:09:24,720 --> 00:09:27,920 Speaker 1: of the twentieth century. But the next people that hit 164 00:09:28,000 --> 00:09:30,880 Speaker 1: upon it, I think, I don't it's entirely possible that 165 00:09:30,920 --> 00:09:34,280 Speaker 1: these guys were all sharing info, you know, the the 166 00:09:34,360 --> 00:09:37,080 Speaker 1: lightbulb guys were like, hey, you you car makers are 167 00:09:37,120 --> 00:09:40,120 Speaker 1: being idiots. Here's what you need to do the same 168 00:09:40,160 --> 00:09:42,480 Speaker 1: places in the cat skills every summer. That's what I 169 00:09:42,480 --> 00:09:46,880 Speaker 1: would guess, seeing that young upcoming comedian Henny young men 170 00:09:46,960 --> 00:09:51,560 Speaker 1: do bit so. So the the automakers were the first 171 00:09:51,559 --> 00:09:54,319 Speaker 1: to hit on it next and UM specifically a guy 172 00:09:54,360 --> 00:09:58,720 Speaker 1: named alphred P. Sloan who was a groundbreaking early president 173 00:09:58,800 --> 00:10:02,240 Speaker 1: of General Motors UM, who said, I've got an idea. 174 00:10:02,360 --> 00:10:05,079 Speaker 1: We could sell way more cars if we just make 175 00:10:05,160 --> 00:10:08,679 Speaker 1: little updates here there every year to the same car, 176 00:10:09,360 --> 00:10:12,680 Speaker 1: but just change it out enough so that you want 177 00:10:12,920 --> 00:10:16,000 Speaker 1: the newer car. It's newer, it's flash year, it's better 178 00:10:16,040 --> 00:10:19,160 Speaker 1: than the car you own. So maybe after a couple 179 00:10:19,240 --> 00:10:22,000 Speaker 1: of years somebody will take their car that still works 180 00:10:22,080 --> 00:10:24,640 Speaker 1: just fine and trade it in for a new one. 181 00:10:24,760 --> 00:10:27,160 Speaker 1: And he's the guy who came up with that. Yeah, 182 00:10:27,200 --> 00:10:30,800 Speaker 1: that's called dynamic obsolescence. And I mean, now we take 183 00:10:30,840 --> 00:10:32,880 Speaker 1: it for granted because that's all you hear about is 184 00:10:32,920 --> 00:10:36,920 Speaker 1: the new model year. But previous to that, I mean, 185 00:10:37,000 --> 00:10:39,160 Speaker 1: I'd love to do a show on the early auto industry. 186 00:10:39,160 --> 00:10:42,160 Speaker 1: I guess they've just made cars and they were called 187 00:10:42,360 --> 00:10:46,040 Speaker 1: the whatever. And I mean when did they make new 188 00:10:46,080 --> 00:10:48,600 Speaker 1: ones every five or six seven years when they had 189 00:10:48,640 --> 00:10:51,200 Speaker 1: a real animation. Well he had this idea in like 190 00:10:51,240 --> 00:10:54,400 Speaker 1: the twenties or thirties, so they there weren't They wouldn't 191 00:10:54,400 --> 00:10:57,559 Speaker 1: have been cars for that many very long yeah, before them, 192 00:10:57,640 --> 00:10:59,400 Speaker 1: but I think it was just like the Model T 193 00:10:59,720 --> 00:11:03,120 Speaker 1: or the Model A or the the box with wheels, 194 00:11:03,160 --> 00:11:06,800 Speaker 1: you know which all of those were, right. Yeah. The 195 00:11:06,840 --> 00:11:11,079 Speaker 1: actual term though, planned obsolescence UM, was in a pamphlet 196 00:11:11,120 --> 00:11:13,560 Speaker 1: for the first time in nineteen thirty two, written by 197 00:11:13,559 --> 00:11:16,920 Speaker 1: a real estate broker named Bernard London. Uh And this 198 00:11:16,960 --> 00:11:20,760 Speaker 1: pamphlet was called you know it's two. If it's like 199 00:11:21,600 --> 00:11:25,079 Speaker 1: the big pamphlet writing days, you don't get enough of 200 00:11:25,080 --> 00:11:28,120 Speaker 1: those anymore. You really don't see too many pamphlets outside 201 00:11:28,120 --> 00:11:31,000 Speaker 1: of like a government office or something, right, or if 202 00:11:31,000 --> 00:11:33,880 Speaker 1: you're in Vegas and it's just got you know, you 203 00:11:34,400 --> 00:11:38,480 Speaker 1: know what those kind of pamphlets, right, But this was 204 00:11:38,520 --> 00:11:41,640 Speaker 1: a two and it was called ending the Depression through 205 00:11:41,679 --> 00:11:46,360 Speaker 1: Planned Obsolescence. Uh So right there, it's in the title, 206 00:11:46,720 --> 00:11:48,920 Speaker 1: first time it had ever been used. And this was 207 00:11:48,960 --> 00:11:54,480 Speaker 1: a plan for for products to include an artificial expiration date. 208 00:11:55,200 --> 00:11:58,040 Speaker 1: So the idea was, if you're a consumer and you 209 00:11:58,120 --> 00:12:01,080 Speaker 1: continue to use that product beyond that date, sort of 210 00:12:01,120 --> 00:12:04,199 Speaker 1: like you know, taking an old pill or drinking old milk, 211 00:12:04,840 --> 00:12:08,440 Speaker 1: except you would be charged attacks like, hey, you're still 212 00:12:08,520 --> 00:12:11,839 Speaker 1: using that fridge. Uh, it's two years past its date, 213 00:12:11,880 --> 00:12:14,400 Speaker 1: so you gotta pay attacks on that now, right, And 214 00:12:14,400 --> 00:12:17,679 Speaker 1: it did not take hold, surprisingly or not surprisingly right, 215 00:12:17,920 --> 00:12:21,360 Speaker 1: But there's supposedly, from what I saw, there's fifteen copies 216 00:12:21,400 --> 00:12:23,800 Speaker 1: of that pamphlet known to exist still and they're all 217 00:12:23,840 --> 00:12:28,160 Speaker 1: in libraries, and there were twenty originally, right exactly. But 218 00:12:28,240 --> 00:12:30,920 Speaker 1: that Bernard London he had, you know, he had kind 219 00:12:30,960 --> 00:12:34,160 Speaker 1: of an idea, but it was misplaced. It was in 220 00:12:34,200 --> 00:12:36,920 Speaker 1: the wrong place. It was like, nobody wants to tax 221 00:12:37,000 --> 00:12:39,520 Speaker 1: the consumer for using an item they paid for fair 222 00:12:39,559 --> 00:12:41,960 Speaker 1: and square. That's just that's not going to be a 223 00:12:42,040 --> 00:12:45,200 Speaker 1: very popular idea. So he had he was kind of 224 00:12:45,240 --> 00:12:48,480 Speaker 1: on the right path, but he found a tree and 225 00:12:48,520 --> 00:12:50,720 Speaker 1: he started barking up it and it was the wrong one, 226 00:12:50,800 --> 00:12:53,480 Speaker 1: you know what I mean. Yeah, but that was Uh. 227 00:12:54,120 --> 00:12:56,280 Speaker 1: In fact, that same year, there were two other guys, 228 00:12:56,360 --> 00:12:59,920 Speaker 1: Roy Sheldon and uh, this is a great name, eggma 229 00:13:00,000 --> 00:13:03,839 Speaker 1: onto Errands and they wrote a book that wasn't too 230 00:13:03,840 --> 00:13:07,560 Speaker 1: far off. That pamphlet called consumer Engineering Colon or Lease 231 00:13:07,600 --> 00:13:11,720 Speaker 1: of a Colon in the title a new Technique for Prosperity, 232 00:13:12,000 --> 00:13:15,040 Speaker 1: and they called it creative waste and just basically flat 233 00:13:15,080 --> 00:13:18,160 Speaker 1: out said we should make things that are less durable 234 00:13:18,240 --> 00:13:21,680 Speaker 1: because uh, you know, people are going to buy more stuff, 235 00:13:22,000 --> 00:13:26,240 Speaker 1: right and yeah, which I mean lays the foundation for 236 00:13:26,280 --> 00:13:29,120 Speaker 1: the consumer economy that we live in today. Like that's 237 00:13:29,200 --> 00:13:31,520 Speaker 1: it right there. These guys came up with the basis 238 00:13:31,559 --> 00:13:34,000 Speaker 1: of it. Yeah, And it got me thinking about like 239 00:13:35,160 --> 00:13:37,840 Speaker 1: when you when you there are places that make really 240 00:13:38,320 --> 00:13:42,360 Speaker 1: awesome things that are like they're selling point is this 241 00:13:42,440 --> 00:13:45,720 Speaker 1: is really built to last, whether it's a wallet or 242 00:13:46,440 --> 00:13:49,240 Speaker 1: you know, a piece of clothing or something. No, there 243 00:13:49,240 --> 00:13:51,800 Speaker 1: are these you know, they're these high end wallet makers 244 00:13:51,800 --> 00:13:53,360 Speaker 1: now that are saying like this is the wallet that 245 00:13:53,400 --> 00:13:56,920 Speaker 1: you can have for sixty years like your father. Um. 246 00:13:56,960 --> 00:13:59,800 Speaker 1: But they often say things like, you know, use military 247 00:14:00,040 --> 00:14:03,680 Speaker 1: aid fabrics or this or that, and I think that's 248 00:14:03,720 --> 00:14:05,960 Speaker 1: just like back then they used to use the highest 249 00:14:06,000 --> 00:14:09,040 Speaker 1: grade and calling a military grade it sounds all fancy. 250 00:14:09,120 --> 00:14:12,360 Speaker 1: But what that really means is we use stuff like 251 00:14:12,400 --> 00:14:14,880 Speaker 1: they used to because it just lasts, and now only 252 00:14:14,920 --> 00:14:18,360 Speaker 1: the military does that kind of thing. You know, Yeah, No, 253 00:14:18,640 --> 00:14:20,760 Speaker 1: I think you're absolutely right. I mean, that's what That's 254 00:14:20,760 --> 00:14:24,120 Speaker 1: what Bernard London and Roy Sheldon and eggma errands that 255 00:14:24,720 --> 00:14:27,960 Speaker 1: the foundation of their ideas, even though they were separate ideas, 256 00:14:28,560 --> 00:14:32,760 Speaker 1: was that things were made too well back then, and 257 00:14:32,880 --> 00:14:35,920 Speaker 1: Bernard London's idea was, well, you could just keep making 258 00:14:35,920 --> 00:14:38,000 Speaker 1: them really well, but you have to say that you 259 00:14:38,040 --> 00:14:43,120 Speaker 1: can't use it beyond this this date, which wouldn't work. 260 00:14:43,160 --> 00:14:45,840 Speaker 1: But Roy Sheldon and Egmont Aaron said, well, we could 261 00:14:45,880 --> 00:14:49,560 Speaker 1: go the opposite way and just make stuff less durable 262 00:14:50,240 --> 00:14:53,360 Speaker 1: and sell more of it. That's the whole point to 263 00:14:53,640 --> 00:14:56,440 Speaker 1: stimulate the economy. Because remember both these were written during 264 00:14:56,480 --> 00:14:59,600 Speaker 1: the depression, and they their idea was to stimulate the 265 00:14:59,600 --> 00:15:04,640 Speaker 1: economy me by artificially creating repeat customers that otherwise wouldn't 266 00:15:04,640 --> 00:15:08,720 Speaker 1: exist because the stuff that that you would go by 267 00:15:08,920 --> 00:15:11,120 Speaker 1: is too durable. Like if you go by a hose 268 00:15:11,680 --> 00:15:14,200 Speaker 1: and that hose is going to last you for the 269 00:15:14,240 --> 00:15:16,960 Speaker 1: rest of your life, and you're not in a business 270 00:15:16,960 --> 00:15:20,720 Speaker 1: where you need multiple hoses. You're just a homeowner business, 271 00:15:20,760 --> 00:15:23,920 Speaker 1: you're a hosemaker. Well, I'm actually referring specifically to a 272 00:15:23,920 --> 00:15:28,000 Speaker 1: hose that my dad bought from Sears in the sixties. 273 00:15:29,280 --> 00:15:33,000 Speaker 1: He still had it until the nineties, and it sprung 274 00:15:33,040 --> 00:15:36,880 Speaker 1: a leak, and Sears used to guarantee everything that they 275 00:15:36,960 --> 00:15:39,200 Speaker 1: sold for a lifetime. My dad took it back to 276 00:15:39,240 --> 00:15:43,560 Speaker 1: his Sears and they gave him another hose in the nineties. Right. So, 277 00:15:43,720 --> 00:15:46,680 Speaker 1: But the idea of a hose lasting thirtysomething years, let 278 00:15:46,680 --> 00:15:49,360 Speaker 1: alone being replaced when it, you know, for free when 279 00:15:49,360 --> 00:15:52,520 Speaker 1: it when it breaks like that was that was the problem. 280 00:15:52,560 --> 00:15:55,840 Speaker 1: Stuff was just made too well. And you can actually 281 00:15:55,840 --> 00:15:58,280 Speaker 1: go on to like Etsy and eBay and sights like 282 00:15:58,320 --> 00:16:03,200 Speaker 1: that today, Chuck, And there's a whole um, a whole 283 00:16:03,240 --> 00:16:07,360 Speaker 1: like subculture I guess of people who buy vintage appliances 284 00:16:08,120 --> 00:16:12,160 Speaker 1: that's still work they were they they work like they 285 00:16:12,160 --> 00:16:13,840 Speaker 1: did the day you bought them. Like I saw a 286 00:16:13,920 --> 00:16:17,960 Speaker 1: Sunbeam mixer from nineteen thirty and it says like, works 287 00:16:17,960 --> 00:16:19,960 Speaker 1: perfectly well, has a few scuffs on it. That's it 288 00:16:20,440 --> 00:16:24,520 Speaker 1: from nineteen thirty. That's coming up on a hundred years ago. Yeah, 289 00:16:24,520 --> 00:16:27,360 Speaker 1: it also weighs two hundred and seventy five pounds and 290 00:16:27,400 --> 00:16:29,720 Speaker 1: it catches your house on fire, so you'll have to 291 00:16:29,800 --> 00:16:32,960 Speaker 1: pay a lot of money to have it shipped. But um, yeah, 292 00:16:32,960 --> 00:16:35,680 Speaker 1: I mean it's crazy because that was this early planned 293 00:16:35,680 --> 00:16:40,080 Speaker 1: obsolescence was in the thirties and forties. When we think 294 00:16:40,120 --> 00:16:42,760 Speaker 1: of that's when they were making great stuff, and like 295 00:16:42,840 --> 00:16:45,440 Speaker 1: now it's progressed to the point where it's just like, 296 00:16:45,520 --> 00:16:48,720 Speaker 1: let's just make pure garbage, but it won't last a year. 297 00:16:49,120 --> 00:16:52,680 Speaker 1: The point originally was that that it would stimulate the 298 00:16:52,680 --> 00:16:56,320 Speaker 1: economy if you could sell the same person stuff multiple 299 00:16:56,400 --> 00:16:59,080 Speaker 1: times over their life, rather than making something that lasts 300 00:16:59,080 --> 00:17:01,040 Speaker 1: a generation so that they only have to buy the 301 00:17:01,160 --> 00:17:04,760 Speaker 1: one hose for their lifetime. Right, well, your dad has 302 00:17:04,800 --> 00:17:12,920 Speaker 1: two nicknames now, the herbal Elvis and uh one host Clark. Um, 303 00:17:12,960 --> 00:17:15,280 Speaker 1: all right, shall we take a break? I think so, 304 00:17:15,440 --> 00:17:16,919 Speaker 1: all right, let's take a break, and we're gonna come 305 00:17:16,920 --> 00:17:19,240 Speaker 1: back and talk about a man named Brooks Stevens. Right 306 00:17:19,280 --> 00:17:41,119 Speaker 1: after this shouldn't large, I was ski as sks should know. 307 00:17:42,280 --> 00:17:48,120 Speaker 1: All right, So this idea is out there. Planned obsolescence, Um, 308 00:17:48,160 --> 00:17:51,760 Speaker 1: it's been written down. It's a term really kind of 309 00:17:51,800 --> 00:17:53,800 Speaker 1: became more common in the nineteen fifties, even though it 310 00:17:53,840 --> 00:17:57,040 Speaker 1: was first written about in the early nineteen thirties. And 311 00:17:57,320 --> 00:18:00,280 Speaker 1: this is where a man named Brooks Stevens and ers. 312 00:18:00,760 --> 00:18:04,840 Speaker 1: He was a Milwaukee industrial designer, and he did a 313 00:18:04,880 --> 00:18:07,320 Speaker 1: lot of stuff. He worked in the automobile industry, he 314 00:18:07,320 --> 00:18:11,720 Speaker 1: worked in the appliance industry. UM, and basically his whole 315 00:18:11,800 --> 00:18:15,000 Speaker 1: jam was no, no, no, we we need to make 316 00:18:15,040 --> 00:18:18,919 Speaker 1: things obsolete and not last very long because this is 317 00:18:19,080 --> 00:18:22,600 Speaker 1: good for industry. Right, Let's go get that bread. Yeah, 318 00:18:22,680 --> 00:18:25,160 Speaker 1: go get that bread and keep people working, keep people 319 00:18:25,400 --> 00:18:29,560 Speaker 1: making stuff. Uh. At a nineteen fifty four advertising conference, 320 00:18:29,560 --> 00:18:33,639 Speaker 1: he gave a speech where he said, quote instilling in 321 00:18:33,680 --> 00:18:35,920 Speaker 1: the buyer the desire to own something a little newer, 322 00:18:36,000 --> 00:18:40,160 Speaker 1: a little better, a little sooner than is necessary. End quote. Yeah, 323 00:18:40,160 --> 00:18:43,119 Speaker 1: it's right there. Just make it a little crappier, a 324 00:18:43,160 --> 00:18:46,479 Speaker 1: little crudier, and you'll sell more of them over a 325 00:18:46,480 --> 00:18:48,760 Speaker 1: long period of time. I can take the long view 326 00:18:48,800 --> 00:18:51,480 Speaker 1: of it, and like, if you are looking at it 327 00:18:51,560 --> 00:18:55,080 Speaker 1: strictly from like an economic sense, like an academic sense, 328 00:18:55,560 --> 00:19:00,160 Speaker 1: this just makes like total sense. It's perfectly norm moll 329 00:19:00,160 --> 00:19:03,040 Speaker 1: and rational and a kind of a good idea. But 330 00:19:03,200 --> 00:19:07,200 Speaker 1: it when you put it into practice. We've found. Um, 331 00:19:07,520 --> 00:19:11,479 Speaker 1: there's a lot of problems that start to emerge pretty quickly. Uh, 332 00:19:11,520 --> 00:19:14,479 Speaker 1: and emerge so quickly that Um Brooks Stevens, you know, 333 00:19:14,920 --> 00:19:18,520 Speaker 1: gave that very famous speech, well famous among industrial designers, 334 00:19:19,520 --> 00:19:22,359 Speaker 1: but he gave he made that speech in nineteen fifty four. 335 00:19:22,640 --> 00:19:26,600 Speaker 1: By nineteen sixty six years later, there was a popular 336 00:19:26,640 --> 00:19:30,359 Speaker 1: book by a guy named Vance Packard called The Waste Bakers, 337 00:19:30,920 --> 00:19:35,080 Speaker 1: and it was basically about all the problems that come 338 00:19:35,200 --> 00:19:39,120 Speaker 1: from that kind of mentality that planned obsolescence creates, all 339 00:19:39,160 --> 00:19:42,879 Speaker 1: the waste associated with all the unnecessary consumerism, all the 340 00:19:43,000 --> 00:19:46,200 Speaker 1: keeping up with the joneses that emerges. Like just six 341 00:19:46,320 --> 00:19:50,159 Speaker 1: years after that speech, so really quickly people started to 342 00:19:50,160 --> 00:19:52,920 Speaker 1: see the problems with planned obsolescence, like right out of 343 00:19:52,960 --> 00:19:56,679 Speaker 1: the gate. Yeah, this Vance Packard, I think maybe we 344 00:19:56,760 --> 00:19:59,360 Speaker 1: could try and do a short stuff on yeah, easily, 345 00:19:59,520 --> 00:20:01,960 Speaker 1: just kind of reading up on him. He was a 346 00:20:02,040 --> 00:20:05,679 Speaker 1: sort of a pre Ralph Nader social critic um, and 347 00:20:05,720 --> 00:20:08,120 Speaker 1: I guess Nader was a little more toward like public safety. 348 00:20:08,160 --> 00:20:10,840 Speaker 1: But Fance Packard, he wrote a bunch of cool books 349 00:20:10,840 --> 00:20:14,800 Speaker 1: and essays, one called The Hidden Persuaders that tackled the 350 00:20:14,800 --> 00:20:19,280 Speaker 1: advertising industry and subliminal advertising and stuff like that. He 351 00:20:19,400 --> 00:20:23,680 Speaker 1: was like the arch enemy of Edward Burnet's I imagine. Yeah. Uh, 352 00:20:23,800 --> 00:20:26,320 Speaker 1: Thato was one called an essay called the Naked Society, 353 00:20:26,640 --> 00:20:29,800 Speaker 1: which had to do in the nineteen sixties, I think 354 00:20:29,800 --> 00:20:35,280 Speaker 1: about consumer privacy technol ahead of his time. Yeah. And 355 00:20:35,320 --> 00:20:38,720 Speaker 1: then the last thing he wrote in nine was called 356 00:20:38,760 --> 00:20:43,360 Speaker 1: the Ultra Rich colin how much is too Much? How 357 00:20:43,440 --> 00:20:46,240 Speaker 1: much is too much? Yeah? So he died a few 358 00:20:46,280 --> 00:20:48,359 Speaker 1: years later. Like up until the very end, was kind 359 00:20:48,359 --> 00:20:52,199 Speaker 1: of fighting the good fight for saying, what a you know, 360 00:20:52,480 --> 00:20:58,040 Speaker 1: what a wasteful, invasive, gross society that we're building here 361 00:20:58,080 --> 00:21:00,840 Speaker 1: in the United States. Yeah. It was an interesting dude. 362 00:21:00,880 --> 00:21:05,439 Speaker 1: Definitely the kind of author that you know, guys like 363 00:21:05,560 --> 00:21:08,439 Speaker 1: um glad Well and Freedman and all of them started, 364 00:21:08,520 --> 00:21:10,600 Speaker 1: you know, followed in the footsteps of but he he 365 00:21:10,680 --> 00:21:12,840 Speaker 1: kind of laid the groundwork for that, that kind of 366 00:21:12,880 --> 00:21:15,879 Speaker 1: reporting on, you know, kind of the ugliness of the 367 00:21:16,720 --> 00:21:19,920 Speaker 1: society that sold to us. I think we should definitely 368 00:21:19,960 --> 00:21:22,920 Speaker 1: do uum a short stuff on him. Yeah. Okay, so 369 00:21:23,040 --> 00:21:27,640 Speaker 1: pinky swear swear Okay, Um, your pinky's cold. I don't 370 00:21:27,640 --> 00:21:31,840 Speaker 1: know that's soothing to me. Or frightening. It should be 371 00:21:31,880 --> 00:21:35,439 Speaker 1: a little frightening. I'm frightened by it because it feels sweaty. Guys, 372 00:21:35,640 --> 00:21:40,400 Speaker 1: I think Josh is dead. My nose just falls off 373 00:21:40,480 --> 00:21:46,440 Speaker 1: on to the table. God, let me put that back. Problem. Um. 374 00:21:46,560 --> 00:21:48,239 Speaker 1: The funny thing is, as long as you could keep 375 00:21:48,240 --> 00:21:51,359 Speaker 1: podcasting out probably like that's fine. Fine. Yeah, I like 376 00:21:51,400 --> 00:21:54,080 Speaker 1: corpse Josh. You buy me like a steel rod to 377 00:21:54,240 --> 00:21:57,240 Speaker 1: go in my spine for Christmas? Yeah, but I'd have 378 00:21:57,240 --> 00:21:58,880 Speaker 1: to buy one every couple of years because they don't 379 00:21:58,960 --> 00:22:01,800 Speaker 1: last like they It's true, they don't last like they 380 00:22:01,840 --> 00:22:04,120 Speaker 1: used to. That's another thing I really really want to 381 00:22:04,119 --> 00:22:07,399 Speaker 1: say this, chuck, because I'm sure too, especially some of 382 00:22:07,400 --> 00:22:11,040 Speaker 1: our younger listeners, we sound like a couple of like 383 00:22:11,080 --> 00:22:13,320 Speaker 1: they don't make it like they used to. Know, it's 384 00:22:13,400 --> 00:22:16,880 Speaker 1: proven they don't make things like they used to. It's 385 00:22:16,960 --> 00:22:20,200 Speaker 1: not just people like pining for the good old days 386 00:22:20,280 --> 00:22:23,199 Speaker 1: or anything like that. Like there is a definite progression 387 00:22:23,320 --> 00:22:27,480 Speaker 1: of um, increasing cruddiness among the stuff you buy, and 388 00:22:27,520 --> 00:22:31,160 Speaker 1: the shortening in the lifespan and durability of the things 389 00:22:31,240 --> 00:22:34,080 Speaker 1: we buy. It's just happening. Yeah, it's funny when I 390 00:22:34,080 --> 00:22:38,200 Speaker 1: see stuff on social media about people complaining about their 391 00:22:39,160 --> 00:22:41,199 Speaker 1: fridge that doesn't work this or that, and like, what 392 00:22:41,240 --> 00:22:43,639 Speaker 1: about the lemon law. I'm always just like, oh, that's cute. 393 00:22:44,840 --> 00:22:46,840 Speaker 1: I'm sure you're gonna get real far with the lemon law. 394 00:22:47,640 --> 00:22:49,520 Speaker 1: Although we should look into that for a short stuff too, 395 00:22:49,560 --> 00:22:53,520 Speaker 1: because there is such a thing. I just don't know how, 396 00:22:54,040 --> 00:22:57,440 Speaker 1: you know, I'm sure we about it. We talked about 397 00:22:57,440 --> 00:23:01,199 Speaker 1: it before. Maybe where we How do we even did 398 00:23:01,240 --> 00:23:06,560 Speaker 1: a show years ago? Oh? Man, I harkened back to 399 00:23:06,600 --> 00:23:09,720 Speaker 1: that show pretty frequently, Like whenever I'm offered an extended warranty, 400 00:23:09,760 --> 00:23:12,200 Speaker 1: I'm like, wow, that sounds like a really good deal. 401 00:23:12,840 --> 00:23:16,120 Speaker 1: What did we say in the extended warranty episode? Oh? Yes, 402 00:23:16,520 --> 00:23:19,879 Speaker 1: never think don't extended warranty. It's never worth it if 403 00:23:19,920 --> 00:23:23,360 Speaker 1: I remember correctly. Alright, so shall we chat a little 404 00:23:23,359 --> 00:23:27,080 Speaker 1: bit about some of some of the worst offenders these days. Yeah? 405 00:23:27,119 --> 00:23:30,320 Speaker 1: First up on the t ball t is Apple. Yeah. 406 00:23:30,440 --> 00:23:33,280 Speaker 1: Apple is in the news a lot um and it's 407 00:23:33,400 --> 00:23:36,600 Speaker 1: very much at the center of the um, the talk 408 00:23:36,640 --> 00:23:40,280 Speaker 1: among the skeptics and on the skeptics websites about their 409 00:23:40,320 --> 00:23:43,720 Speaker 1: evil plan to keep you on their machines every couple 410 00:23:43,720 --> 00:23:47,919 Speaker 1: of years through you know, updates that slowed down your phone, 411 00:23:48,000 --> 00:23:51,040 Speaker 1: which was proven true. Yeah, well there's a class action 412 00:23:51,080 --> 00:23:53,560 Speaker 1: lawsuit against them for it. Yeah, so here's what happened. 413 00:23:53,560 --> 00:23:56,639 Speaker 1: If you live under a rock, Apple got um. They 414 00:23:56,640 --> 00:23:58,760 Speaker 1: sent out an update this a few years ago, and 415 00:23:58,920 --> 00:24:01,960 Speaker 1: the update was shown and that they admitted that it 416 00:24:02,000 --> 00:24:06,880 Speaker 1: did slow the phones down, but their whole response was, Hey, 417 00:24:06,880 --> 00:24:11,160 Speaker 1: this is because the battery stinks. They're like, we're trying 418 00:24:11,200 --> 00:24:13,720 Speaker 1: to make your battery last longer, so we're slowing some 419 00:24:13,800 --> 00:24:16,679 Speaker 1: things down in order to give you a better battery life. 420 00:24:17,400 --> 00:24:19,919 Speaker 1: And then here's what we'll do everyone, We're so sorry. 421 00:24:19,960 --> 00:24:22,359 Speaker 1: We're gonna you can buy a new battery for fifty 422 00:24:22,359 --> 00:24:27,520 Speaker 1: dollars cheaper, uh for tars instead of seventy nine. So 423 00:24:27,560 --> 00:24:31,960 Speaker 1: they replaced eleven million batteries in did they really? I 424 00:24:31,960 --> 00:24:35,240 Speaker 1: didn't know that. Yeah, up from about you know, replaced 425 00:24:35,400 --> 00:24:39,200 Speaker 1: for twenty dollars apiece, up from one to two million 426 00:24:39,480 --> 00:24:42,320 Speaker 1: in an average year. Because I don't know if you've 427 00:24:42,359 --> 00:24:45,520 Speaker 1: ever seen an iPhone, buddy, but it doesn't have a 428 00:24:45,560 --> 00:24:47,680 Speaker 1: little switch on the back that you just pop a 429 00:24:47,720 --> 00:24:49,960 Speaker 1: little thing and put a new battery in. No. No, 430 00:24:50,320 --> 00:24:52,640 Speaker 1: that's another big part of planning opsis and said we'll 431 00:24:52,640 --> 00:24:55,560 Speaker 1: talk about is there is a strict control over the 432 00:24:55,640 --> 00:24:59,040 Speaker 1: product even after it's purchased. Yeah, they want to control 433 00:24:59,119 --> 00:25:03,360 Speaker 1: it through repair, through everything. Um So, I was looking 434 00:25:03,440 --> 00:25:05,399 Speaker 1: up on this lawsuit because I didn't know where it landed, 435 00:25:05,560 --> 00:25:08,439 Speaker 1: and I think it's still going on. And the latest 436 00:25:08,520 --> 00:25:11,200 Speaker 1: article I read was from February that said, basically Apple 437 00:25:11,840 --> 00:25:15,439 Speaker 1: is squirreling away money because they're gonna lose this thing 438 00:25:16,800 --> 00:25:20,120 Speaker 1: and literally setting aside money to pay for this lawsuit. 439 00:25:20,320 --> 00:25:23,720 Speaker 1: That's so cute for a rainy day. Yeah, they like 440 00:25:23,880 --> 00:25:25,560 Speaker 1: opened up a new account. They went down to the 441 00:25:25,640 --> 00:25:30,520 Speaker 1: bank said just call it lawsuit account, right. Um But 442 00:25:30,680 --> 00:25:34,080 Speaker 1: here's the thing with Apple. It's not just the update thing. 443 00:25:34,240 --> 00:25:36,879 Speaker 1: Like anyone who has bought a laptop from them, like 444 00:25:37,080 --> 00:25:40,000 Speaker 1: me lately, or one of the newer phones, and you're like, 445 00:25:40,040 --> 00:25:42,640 Speaker 1: oh wait a minute, I can't plug like I've done 446 00:25:43,280 --> 00:25:46,200 Speaker 1: since I had my Walkman, I can't plug my headphones 447 00:25:46,240 --> 00:25:49,280 Speaker 1: into this thing anymore without buying a little dongle, Or 448 00:25:49,359 --> 00:25:51,560 Speaker 1: I can't plug in a USB port because there is 449 00:25:51,640 --> 00:25:54,720 Speaker 1: none unless I get some little adapter that they also sell. 450 00:25:55,960 --> 00:26:01,040 Speaker 1: Um So, that's a classic hallmark of UM planned obsolescence 451 00:26:01,160 --> 00:26:06,440 Speaker 1: is creating a newer model that is incompatible with older models. 452 00:26:06,480 --> 00:26:08,439 Speaker 1: So if you want to keep using the older model, 453 00:26:08,720 --> 00:26:11,000 Speaker 1: you're gonna have to shell out some money one way 454 00:26:11,119 --> 00:26:14,680 Speaker 1: or another. Um Or even if you buy you the 455 00:26:14,720 --> 00:26:17,240 Speaker 1: newer model, which is kind of even bigger slap in 456 00:26:17,280 --> 00:26:19,560 Speaker 1: the face, you have to shell out even more money 457 00:26:19,760 --> 00:26:22,960 Speaker 1: for additional peripherals like chargers or headphones or something like 458 00:26:23,080 --> 00:26:27,000 Speaker 1: that to make them compatible. Just making stuff incompatible with 459 00:26:27,280 --> 00:26:30,680 Speaker 1: older versions, it's it's a it's a big part of 460 00:26:30,800 --> 00:26:34,080 Speaker 1: planned obsolescence. Do you know, I wonder how much money 461 00:26:34,119 --> 00:26:37,240 Speaker 1: they made on the little headphone adapter? Oh man, it's 462 00:26:37,320 --> 00:26:41,200 Speaker 1: ten bucks. Like I've got one, and I'm like, you know, 463 00:26:41,320 --> 00:26:44,720 Speaker 1: I could really use another one of those, because the 464 00:26:44,880 --> 00:26:47,520 Speaker 1: worst thing that can possibly happen to a human being 465 00:26:48,200 --> 00:26:51,040 Speaker 1: is they have two sets of headphones, one for like, 466 00:26:51,359 --> 00:26:54,280 Speaker 1: you know, the flight on delta and then one for 467 00:26:54,400 --> 00:26:57,080 Speaker 1: your phone because they have two different ends on them. 468 00:26:57,400 --> 00:26:59,239 Speaker 1: So I mean, to have to keep up with two 469 00:26:59,280 --> 00:27:02,200 Speaker 1: sets of headphone is basically as horrible as it gets. 470 00:27:02,240 --> 00:27:06,360 Speaker 1: So I'm probably just gonna a cave and get another adapter, yeah, 471 00:27:06,520 --> 00:27:12,400 Speaker 1: or just quit ingesting culture. Yeah, we'll get a flip 472 00:27:12,480 --> 00:27:15,960 Speaker 1: phone and stop watching movies and TV altogether. Yep, sticking 473 00:27:16,040 --> 00:27:19,960 Speaker 1: it to the man. Uh the other one other big 474 00:27:20,000 --> 00:27:23,520 Speaker 1: offender that really gets my goat. And I know we 475 00:27:23,600 --> 00:27:26,880 Speaker 1: are old guys complaining here, that's fine, But the old 476 00:27:26,960 --> 00:27:29,760 Speaker 1: and young alike, I think can all agree that, uh, 477 00:27:30,119 --> 00:27:35,480 Speaker 1: printer cartridges are one of the biggest, most frustrating, wasteful, 478 00:27:35,560 --> 00:27:39,640 Speaker 1: and environmentally damaging scams on the planet. Yeah, but which 479 00:27:39,680 --> 00:27:41,840 Speaker 1: I didn't know about this. I've gotta I'm just gonna 480 00:27:41,880 --> 00:27:43,600 Speaker 1: go ahead and buz them because I'm pretty proud of 481 00:27:43,840 --> 00:27:47,600 Speaker 1: what they What we got at an absent printer at home, 482 00:27:48,359 --> 00:27:51,200 Speaker 1: and it has like reservoirs that you fill with ink 483 00:27:52,200 --> 00:27:55,679 Speaker 1: then hold a ton of ink from like a refill bottle. 484 00:27:56,359 --> 00:27:59,119 Speaker 1: And um, there's no cartridges involved or anything like that. 485 00:28:00,200 --> 00:28:03,040 Speaker 1: The bottles that you refill it from are fully recyclable. 486 00:28:03,119 --> 00:28:06,840 Speaker 1: It's just is this good. Um Before we had cartridges, 487 00:28:06,960 --> 00:28:10,760 Speaker 1: but it didn't have this particular UM component, which is 488 00:28:10,800 --> 00:28:13,280 Speaker 1: a smart ship I had. So what I'm trying to 489 00:28:13,280 --> 00:28:15,040 Speaker 1: say is, I had no idea this existed until I 490 00:28:15,119 --> 00:28:19,520 Speaker 1: researched this. But some printers, ink jet laser printers, home printers, 491 00:28:20,000 --> 00:28:24,000 Speaker 1: the cartridges have a little chip on them, which is 492 00:28:24,040 --> 00:28:25,800 Speaker 1: I guess what you pull the tape off of when 493 00:28:25,840 --> 00:28:29,000 Speaker 1: you loaded into the printer like a new cartridge, and 494 00:28:29,119 --> 00:28:32,080 Speaker 1: it actually talks to the printer and says, here's how 495 00:28:32,200 --> 00:28:34,720 Speaker 1: much ink. I have laughed, what what are you gonna 496 00:28:34,760 --> 00:28:36,880 Speaker 1: do this Friday? Oh? Yeah, oh wait, I got another 497 00:28:36,960 --> 00:28:40,320 Speaker 1: job coming and excuse me. Um. And then eventually the 498 00:28:40,520 --> 00:28:43,360 Speaker 1: ink level gets down to a certain amount where the 499 00:28:43,440 --> 00:28:46,960 Speaker 1: smart ship tells the printer, no more printing. They've reached 500 00:28:47,000 --> 00:28:50,160 Speaker 1: the preset amount, not the amount where they've actually run 501 00:28:50,320 --> 00:28:53,240 Speaker 1: out of ink, but the amount that the company is 502 00:28:53,280 --> 00:28:56,320 Speaker 1: determined as enough you can use. You can go buy 503 00:28:56,360 --> 00:28:59,680 Speaker 1: another cartridge now. And these cartridges also the smart chips 504 00:28:59,720 --> 00:29:04,440 Speaker 1: prove aren't you from using other companies cheaper knockoff cartridges 505 00:29:04,880 --> 00:29:07,640 Speaker 1: because the chips won't communicate with the printer, so it's 506 00:29:07,680 --> 00:29:10,120 Speaker 1: like the printer doesn't know the cartridge is there, and 507 00:29:10,240 --> 00:29:12,600 Speaker 1: you can't refill them. They're designed not to be refiled, 508 00:29:12,800 --> 00:29:14,960 Speaker 1: so they have to be thrown away and you have 509 00:29:15,040 --> 00:29:17,760 Speaker 1: to go buy another cartridge. Yeah, and I've had that 510 00:29:17,840 --> 00:29:21,280 Speaker 1: happened before in the past, where I get down to, uh, 511 00:29:21,360 --> 00:29:24,440 Speaker 1: if I'm printing something out just like simple black text 512 00:29:25,080 --> 00:29:26,600 Speaker 1: and it starts to come out a little brown and 513 00:29:26,640 --> 00:29:29,400 Speaker 1: then it just stops. I'm like, I'm okay if it's 514 00:29:29,400 --> 00:29:32,640 Speaker 1: a little brown, right, I decide what's a llegible printer? 515 00:29:32,960 --> 00:29:37,880 Speaker 1: I know, Uh, so that's there are at the very 516 00:29:37,960 --> 00:29:39,520 Speaker 1: least I can tell you EPs and makes a printer 517 00:29:39,600 --> 00:29:41,720 Speaker 1: out there that has reservoirs that you can refill with 518 00:29:41,920 --> 00:29:45,840 Speaker 1: bottles and no smart chips. Okay, give me some money. Ups. 519 00:29:45,920 --> 00:29:50,360 Speaker 1: And the auto industry is, you know, still kind of 520 00:29:50,440 --> 00:29:53,480 Speaker 1: doing the same thing that they started so many years ago, 521 00:29:53,640 --> 00:29:58,120 Speaker 1: which is uh, discontinuing parts um that could keep cars 522 00:29:58,200 --> 00:30:02,719 Speaker 1: running for a longer time, making those minor cosmetic changes 523 00:30:03,000 --> 00:30:06,720 Speaker 1: for that new model year, retiring models of cars that 524 00:30:06,800 --> 00:30:10,240 Speaker 1: are really really popular, um, just because they want to 525 00:30:10,240 --> 00:30:12,760 Speaker 1: bring out something new and make it harder to fix 526 00:30:12,800 --> 00:30:15,120 Speaker 1: your old car, so repairs Chuck, like we kind of 527 00:30:15,200 --> 00:30:20,360 Speaker 1: teased earlier. That's a huge part of planned obsolescence. Like, 528 00:30:20,480 --> 00:30:24,480 Speaker 1: if you're the company that controls the market on your 529 00:30:24,680 --> 00:30:30,120 Speaker 1: parts and who can repair the your products with those parts, 530 00:30:30,480 --> 00:30:33,200 Speaker 1: you have a you're you're basically saying like, I can 531 00:30:33,280 --> 00:30:35,440 Speaker 1: see this product through after I sell it to the 532 00:30:35,480 --> 00:30:41,640 Speaker 1: customer to ensure that it experiences just that artificially short lifetime. Yeah, 533 00:30:41,720 --> 00:30:43,720 Speaker 1: and that the thing that's so maddening about this is 534 00:30:44,000 --> 00:30:47,600 Speaker 1: you can just hear it in the meeting rooms. You 535 00:30:47,720 --> 00:30:51,280 Speaker 1: know that that like, And here's the best thing, guys. 536 00:30:52,200 --> 00:30:55,800 Speaker 1: We control the parts, we control the repair, like. The 537 00:30:55,880 --> 00:30:59,240 Speaker 1: only thing we don't control is the shipping. And maybe 538 00:30:59,320 --> 00:31:02,280 Speaker 1: we can make some deal with FedEx on that right 539 00:31:02,360 --> 00:31:04,360 Speaker 1: to get a little kick back exactly. I don't know 540 00:31:04,360 --> 00:31:06,320 Speaker 1: if that really happens. I'm just making it up. Probably 541 00:31:06,400 --> 00:31:09,920 Speaker 1: does now I've got my tinfoil hat on, right, But 542 00:31:10,120 --> 00:31:12,200 Speaker 1: it's you can just hear it in the meeting rooms. 543 00:31:12,280 --> 00:31:16,280 Speaker 1: And that's what's so frustrating is it's it's just this ouze, 544 00:31:16,480 --> 00:31:20,200 Speaker 1: steady uze of greed with no regard for the consumer 545 00:31:20,240 --> 00:31:23,600 Speaker 1: at all. Right, And and just to lay it out basically, 546 00:31:23,960 --> 00:31:28,600 Speaker 1: you know, in explicit terms, Um, if you're a company 547 00:31:28,680 --> 00:31:31,400 Speaker 1: and you make a product, you can control that product 548 00:31:31,440 --> 00:31:34,040 Speaker 1: after you sell it by saying, if you take this product, 549 00:31:34,040 --> 00:31:37,160 Speaker 1: if this product breaks and you take it anywhere but 550 00:31:37,360 --> 00:31:39,920 Speaker 1: where we say, you can say, like to the Apple 551 00:31:40,000 --> 00:31:45,600 Speaker 1: store or an authorized repair shop. Um, you avoided the warranty, 552 00:31:45,800 --> 00:31:47,960 Speaker 1: so there's no warranty after that you just you just 553 00:31:48,040 --> 00:31:51,200 Speaker 1: avoided it um And by doing that, they can say 554 00:31:51,480 --> 00:31:54,239 Speaker 1: they control what parts are used, which means that they 555 00:31:54,280 --> 00:31:56,800 Speaker 1: can be the only people who manufacture the parts that 556 00:31:56,920 --> 00:31:59,600 Speaker 1: are used. And then you say, can I get the 557 00:31:59,720 --> 00:32:01,560 Speaker 1: fixed under warranty three you then they're like, oh, we 558 00:32:01,600 --> 00:32:04,720 Speaker 1: don't cover that underworld They're like, warranty you more on. 559 00:32:05,960 --> 00:32:10,000 Speaker 1: So the with the repair parts controlled, they can they 560 00:32:10,040 --> 00:32:13,080 Speaker 1: can raise the price or lower the price. They can 561 00:32:13,280 --> 00:32:16,160 Speaker 1: um adjust however they want to make it so that 562 00:32:16,280 --> 00:32:19,480 Speaker 1: it's actually as expensive to repair as it is to 563 00:32:19,560 --> 00:32:22,600 Speaker 1: just buy another one or close to it, to just 564 00:32:22,680 --> 00:32:24,840 Speaker 1: basically nudge you towards well, I just throw this one 565 00:32:24,880 --> 00:32:28,560 Speaker 1: away and get get the newer model. Or they can 566 00:32:28,600 --> 00:32:31,000 Speaker 1: also this is a really big one, especially also in 567 00:32:31,040 --> 00:32:34,960 Speaker 1: the auto industry, they can they can stop making those 568 00:32:35,640 --> 00:32:38,120 Speaker 1: parts which are the only parts that you can use 569 00:32:38,560 --> 00:32:43,000 Speaker 1: to repair. So it ultimately eventually becomes impossible to repair 570 00:32:43,120 --> 00:32:46,600 Speaker 1: that thing because all the parts, the finite amount of 571 00:32:46,640 --> 00:32:49,120 Speaker 1: parts that were ever produced to repair them are all 572 00:32:49,200 --> 00:32:52,000 Speaker 1: used up. There's no more parts available. Go buy the 573 00:32:52,080 --> 00:32:55,200 Speaker 1: newer model. Did you see that used UGO? The the 574 00:32:55,320 --> 00:32:59,160 Speaker 1: new used you? Go? No, someone put a you go 575 00:32:59,400 --> 00:33:02,520 Speaker 1: on eBay that had four and eighty miles on it 576 00:33:03,360 --> 00:33:06,560 Speaker 1: and had been garaged since it was you know, since 577 00:33:07,480 --> 00:33:10,080 Speaker 1: or whatever. How much do they want for nine grand 578 00:33:10,200 --> 00:33:14,280 Speaker 1: is what it sold for, which you know it's nine 579 00:33:14,320 --> 00:33:17,480 Speaker 1: grand plus. You gotta get that thing going again, just 580 00:33:17,880 --> 00:33:20,120 Speaker 1: it's been sitting there for that many years. It's clearly 581 00:33:20,200 --> 00:33:23,360 Speaker 1: not road ready, but it was Jerry, and I think 582 00:33:23,400 --> 00:33:28,000 Speaker 1: it's kind of funny that some no doubt tech bro 583 00:33:28,280 --> 00:33:30,920 Speaker 1: with a little too much money wanted to the most 584 00:33:31,000 --> 00:33:34,719 Speaker 1: ironic car in San Francisco. That is as ironic as 585 00:33:34,760 --> 00:33:37,640 Speaker 1: a kiss, for sure. Um. Every time I hear about 586 00:33:37,720 --> 00:33:40,720 Speaker 1: Hugos Chuck, I'm reminded of remember that Saturday Night Live 587 00:33:40,800 --> 00:33:44,400 Speaker 1: commercial for the Adobe. No, it was like the first 588 00:33:44,480 --> 00:33:48,240 Speaker 1: car under a thousand dollars made of clay, So when 589 00:33:48,240 --> 00:33:50,320 Speaker 1: you got an Defender better you just pour water on 590 00:33:50,440 --> 00:33:52,680 Speaker 1: it and mold it back into the show. If only 591 00:33:53,400 --> 00:33:55,760 Speaker 1: that was something like the Phil Hartman era. That's the 592 00:33:55,840 --> 00:34:00,360 Speaker 1: opposite of planned obsolescence. It is UM clothing sort of 593 00:34:00,800 --> 00:34:04,239 Speaker 1: the same deal they make UM And again there are 594 00:34:04,320 --> 00:34:06,720 Speaker 1: some clothing companies, and I think more than ever now 595 00:34:07,320 --> 00:34:09,640 Speaker 1: in recent years, well not more than ever, but more 596 00:34:09,680 --> 00:34:12,480 Speaker 1: in than in the last twenty years. There are companies 597 00:34:12,560 --> 00:34:16,800 Speaker 1: that are making really well made clothes, but they're you know, 598 00:34:16,960 --> 00:34:20,520 Speaker 1: they're not cheap. There are many many more companies, huge, 599 00:34:20,600 --> 00:34:24,600 Speaker 1: huge stores and big brands that are just pumping out 600 00:34:24,760 --> 00:34:28,600 Speaker 1: cheap clothes because you're like, first of all, the styles change, 601 00:34:29,040 --> 00:34:30,839 Speaker 1: So why do you want something You don't want anything 602 00:34:30,840 --> 00:34:33,719 Speaker 1: that's gonna last more than a year or two anyway. Um, 603 00:34:34,160 --> 00:34:36,400 Speaker 1: but my beef, and we're calling out a lot of brands, 604 00:34:36,880 --> 00:34:38,960 Speaker 1: might as well just keep it going. But when I 605 00:34:39,080 --> 00:34:41,600 Speaker 1: was younger, you could buy a pair of Levi's and 606 00:34:41,719 --> 00:34:45,200 Speaker 1: have those for a long, long long time. Yeah, no, 607 00:34:45,360 --> 00:34:49,680 Speaker 1: Russian would trade you a you go for him? Yeah, exactly. Uh. 608 00:34:49,920 --> 00:34:52,759 Speaker 1: And now like I had a pair of Levi's for 609 00:34:52,880 --> 00:34:56,680 Speaker 1: probably five months before I got a big really in them. 610 00:34:56,960 --> 00:35:02,320 Speaker 1: And that's sad. It's sad. Levi Strauss rolled over in 611 00:35:02,360 --> 00:35:04,320 Speaker 1: his grave on that day, I know, man, because that 612 00:35:04,760 --> 00:35:06,600 Speaker 1: that was the thing. It's just like these things are 613 00:35:06,640 --> 00:35:09,680 Speaker 1: tough as leather that last you so long, Like there's 614 00:35:09,719 --> 00:35:14,560 Speaker 1: nothing better than inheriting dad's old Levi's And it's just like, 615 00:35:14,760 --> 00:35:17,799 Speaker 1: you know, or five months. Yeah, that's that's pretty sad, 616 00:35:18,040 --> 00:35:20,839 Speaker 1: is here? A middle ground. Can I get five years? Yeah, 617 00:35:20,920 --> 00:35:23,279 Speaker 1: five years would be pretty good for some jeans. Take it. 618 00:35:23,680 --> 00:35:26,200 Speaker 1: I always put um, although I do less than I 619 00:35:26,280 --> 00:35:28,719 Speaker 1: did before, But my jeans would always wear out, or 620 00:35:28,840 --> 00:35:31,600 Speaker 1: my two thighs, my big fat thighs rubbed together. Sure, 621 00:35:31,680 --> 00:35:34,279 Speaker 1: that's what would go first. But then you can hide 622 00:35:34,320 --> 00:35:36,480 Speaker 1: that for a little while until one day you can't. 623 00:35:37,280 --> 00:35:39,040 Speaker 1: You just hope that that day comes and you're not 624 00:35:39,160 --> 00:35:41,800 Speaker 1: in public. I'm gonna patch these because they're still comfortable. 625 00:35:41,880 --> 00:35:44,759 Speaker 1: But um, you shouldn't have to chuck. You shouldn't have to. 626 00:35:45,120 --> 00:35:48,879 Speaker 1: That's COMI talk. I'm gonna patch these. Uh you want 627 00:35:48,920 --> 00:35:51,960 Speaker 1: to know another racket? Yeah? Yes? Or should we take 628 00:35:52,000 --> 00:35:55,640 Speaker 1: a break and talk about it. We could take a 629 00:35:55,680 --> 00:35:57,960 Speaker 1: break if you want, or we can wait. Do you 630 00:35:58,000 --> 00:36:00,640 Speaker 1: want to wait? Yeah, we'll go. We'll finish the rackets. 631 00:36:00,800 --> 00:36:02,480 Speaker 1: This is fun, by the way, I'm having fun, like 632 00:36:02,640 --> 00:36:05,680 Speaker 1: complaining about how stuff doesn't last like it used to. 633 00:36:05,960 --> 00:36:10,360 Speaker 1: How about the college textbook racket? Hey, this is a 634 00:36:10,440 --> 00:36:13,440 Speaker 1: new edition from the previous year. Oh what's different? The 635 00:36:13,520 --> 00:36:17,600 Speaker 1: page numbers right, so by the new one yep, not 636 00:36:17,760 --> 00:36:20,560 Speaker 1: the used one. Yeah? Which is I mean? Like, if 637 00:36:20,600 --> 00:36:22,640 Speaker 1: you're trying to follow along in class. That's kind of 638 00:36:22,719 --> 00:36:25,800 Speaker 1: maddening because the information is usually not that much, but 639 00:36:25,920 --> 00:36:29,239 Speaker 1: it's enough to just throw everything off, right, Whereas they 640 00:36:29,320 --> 00:36:31,440 Speaker 1: if they just put these things as like a supplement 641 00:36:31,560 --> 00:36:34,520 Speaker 1: or an appendix or something and back then you could 642 00:36:34,640 --> 00:36:38,239 Speaker 1: just or even to sell the additional stuff separately, you 643 00:36:38,360 --> 00:36:41,719 Speaker 1: could be a lot better. Yeah, this is so the 644 00:36:41,760 --> 00:36:46,920 Speaker 1: little pamphlet for and probably make money fifteen copies. How 645 00:36:46,920 --> 00:36:51,040 Speaker 1: about the toy industry? So the toy industry is frequently guilty. Um, 646 00:36:51,120 --> 00:36:53,560 Speaker 1: and this isn't the case across the board, but it 647 00:36:53,800 --> 00:36:58,600 Speaker 1: kinda is of a specific subcategory of planned obsolescence called 648 00:36:58,680 --> 00:37:02,280 Speaker 1: contrived durability. And they're not the garbage product. But basically 649 00:37:02,600 --> 00:37:04,680 Speaker 1: the toy industry isn't the only one that that does it, 650 00:37:04,760 --> 00:37:06,080 Speaker 1: but they're the ones that come to mind when you 651 00:37:06,120 --> 00:37:10,720 Speaker 1: talk about this. And this is purposefully using inferior parts 652 00:37:11,040 --> 00:37:14,160 Speaker 1: that just aren't going to last for very long at all, 653 00:37:14,680 --> 00:37:17,719 Speaker 1: especially the functioning parts of stuff that moves or where 654 00:37:17,760 --> 00:37:21,480 Speaker 1: the most stress is. Anybody who's ever gotten a switch 655 00:37:21,520 --> 00:37:24,400 Speaker 1: blade comb and spent half an hour just opening it 656 00:37:24,480 --> 00:37:26,759 Speaker 1: and closing it, opening it and closing it, and then 657 00:37:26,800 --> 00:37:30,200 Speaker 1: it breaks on the fiftieth time that comb was most 658 00:37:30,280 --> 00:37:34,520 Speaker 1: likely made through a process of contrived or ability. Um, 659 00:37:34,680 --> 00:37:36,839 Speaker 1: and it's a big problem. Part of the problem. Part 660 00:37:36,920 --> 00:37:39,719 Speaker 1: of the problem is that's another really good example of 661 00:37:40,760 --> 00:37:45,000 Speaker 1: a type of item that is just are you going 662 00:37:45,040 --> 00:37:47,520 Speaker 1: to take a switch blade comb into the switch blade 663 00:37:47,560 --> 00:37:50,759 Speaker 1: comb repair shop? And if you if you did, how 664 00:37:50,840 --> 00:37:53,359 Speaker 1: much would they charge you? Would it be any more 665 00:37:53,440 --> 00:37:56,640 Speaker 1: than you paid, you know for like the three ping 666 00:37:56,719 --> 00:37:59,200 Speaker 1: pong balls that you managed to get into like a 667 00:37:59,280 --> 00:38:02,600 Speaker 1: goldfish bowl where you won the switchblade come from? I 668 00:38:02,680 --> 00:38:06,080 Speaker 1: don't think so, right, And actually we'll talk a little 669 00:38:06,080 --> 00:38:08,440 Speaker 1: bit about some of the problems after this break here 670 00:38:08,440 --> 00:38:12,800 Speaker 1: in a second. But just an early early shout to 671 00:38:13,239 --> 00:38:18,560 Speaker 1: the death of the repair person. Yeah, and yeah, there 672 00:38:18,600 --> 00:38:20,759 Speaker 1: are still some of those things, but like try and 673 00:38:20,840 --> 00:38:24,680 Speaker 1: find a TV repair shop near you there, well, yeah, 674 00:38:24,760 --> 00:38:27,279 Speaker 1: try to find one that's open too, is the other thing. 675 00:38:27,400 --> 00:38:30,440 Speaker 1: And you can still find them in any given large city, 676 00:38:31,200 --> 00:38:33,520 Speaker 1: but it's it's not like it used to be where 677 00:38:33,560 --> 00:38:37,840 Speaker 1: it was just like, oh, in any downtown there's a locksmith, 678 00:38:37,960 --> 00:38:42,960 Speaker 1: there's a tailor, there's a TV repaired person, uh, and 679 00:38:43,239 --> 00:38:47,400 Speaker 1: or any kind of repair shop. Um. Yeah, they are 680 00:38:47,560 --> 00:38:52,240 Speaker 1: very very few and far between, but that maybe changing, 681 00:38:52,320 --> 00:38:54,880 Speaker 1: as we'll see. All right, let's take that break, Okay, 682 00:38:55,560 --> 00:38:58,279 Speaker 1: Thank goodness. I had a lot of anxiety building up 683 00:38:58,280 --> 00:39:12,719 Speaker 1: because I knew that break was looming definite ski as 684 00:39:12,760 --> 00:39:25,839 Speaker 1: watch sks should know. All right, Chuck. So, I feel 685 00:39:25,880 --> 00:39:28,560 Speaker 1: like we've kind of hit upon the idea that planned 686 00:39:28,600 --> 00:39:32,520 Speaker 1: obsolescence can be problematic. But let's talk specifically about the 687 00:39:32,560 --> 00:39:37,080 Speaker 1: problems it does produce, right, Yeah, I mean one of 688 00:39:37,160 --> 00:39:38,560 Speaker 1: the big Well, first of all, let's saw out some 689 00:39:38,640 --> 00:39:42,239 Speaker 1: stats just so people know we're not just being angry. Uh. 690 00:39:42,360 --> 00:39:44,279 Speaker 1: There was a study about four years ago in two 691 00:39:44,280 --> 00:39:49,680 Speaker 1: thousand fifteen by company in Germany, the Uko Institute um 692 00:39:49,920 --> 00:39:52,000 Speaker 1: no e on the end of institute which is so 693 00:39:52,200 --> 00:39:57,359 Speaker 1: German looking really because it's institute otherwise um they found 694 00:39:57,440 --> 00:40:00,880 Speaker 1: obsolescence was on the rise. Percentage of a electrical and 695 00:40:00,960 --> 00:40:05,399 Speaker 1: electronic products sold that were replaced because they broke within 696 00:40:05,560 --> 00:40:08,320 Speaker 1: five years rose from three and a half percent in 697 00:40:08,360 --> 00:40:12,040 Speaker 1: two thousand four to eight point three percent and two 698 00:40:12,080 --> 00:40:16,040 Speaker 1: thousand twelve. And then household appliances, which is one of 699 00:40:16,080 --> 00:40:18,680 Speaker 1: the big gripes for people because those are high dollar 700 00:40:18,760 --> 00:40:22,400 Speaker 1: items that you want to last, you know, fifteen years. Um, 701 00:40:22,600 --> 00:40:25,800 Speaker 1: large household appliances had to be replaced within five years, 702 00:40:26,440 --> 00:40:31,920 Speaker 1: grew from seven percent totent like doubled between two thousand 703 00:40:31,960 --> 00:40:36,600 Speaker 1: four and two and like it's you, I've this is 704 00:40:36,680 --> 00:40:39,560 Speaker 1: a really rare study. Most of the evidence about this 705 00:40:39,640 --> 00:40:42,439 Speaker 1: stuff is anecdotal. Like if you ever get your hands 706 00:40:42,480 --> 00:40:45,640 Speaker 1: on an appliance repair guy um who comes out, they 707 00:40:45,719 --> 00:40:50,520 Speaker 1: will talk ad nauseum about how they literally don't make 708 00:40:50,600 --> 00:40:52,880 Speaker 1: things like they used to, and that the the lifespan 709 00:40:53,560 --> 00:40:57,239 Speaker 1: is like two to three years, five years if you're lucky, um, 710 00:40:57,600 --> 00:41:00,600 Speaker 1: But prices are still really high like it used to be, Like, Okay, 711 00:41:00,640 --> 00:41:03,919 Speaker 1: I'm gonna shell out some money for um a really 712 00:41:04,000 --> 00:41:07,399 Speaker 1: good fridge and you could tell basically by the price 713 00:41:07,480 --> 00:41:09,160 Speaker 1: of the fridge how long it was gonna last. That 714 00:41:09,400 --> 00:41:12,759 Speaker 1: that ended a decade or two ago. You can still 715 00:41:12,880 --> 00:41:15,600 Speaker 1: pay a significant amount of money for a fridge that 716 00:41:15,680 --> 00:41:19,479 Speaker 1: has like a one year warranty and it's gonna last 717 00:41:19,560 --> 00:41:22,320 Speaker 1: three to five years, even though you spent a significant 718 00:41:22,360 --> 00:41:25,440 Speaker 1: amount of money. It's crazy. Um. Sometimes there's the plans 719 00:41:25,480 --> 00:41:27,560 Speaker 1: repair people get specific to I don't know if you've 720 00:41:27,600 --> 00:41:30,600 Speaker 1: ever had this happen where they say they don't just 721 00:41:30,640 --> 00:41:33,400 Speaker 1: say it like, oh, these things are junk. Now they'll say, like, oh, 722 00:41:33,560 --> 00:41:35,480 Speaker 1: you know what they started doing. It is four years ago. 723 00:41:35,920 --> 00:41:39,719 Speaker 1: They started making this part out of plastic, and I'd 724 00:41:39,719 --> 00:41:42,359 Speaker 1: see the same repair over and over and over now, right, 725 00:41:42,480 --> 00:41:45,839 Speaker 1: And and it costs X amount for them to even 726 00:41:45,880 --> 00:41:49,080 Speaker 1: come out and diagnose the problem X amount to put 727 00:41:49,160 --> 00:41:51,080 Speaker 1: in the new part, and then you also have to 728 00:41:51,120 --> 00:41:53,640 Speaker 1: pay for the part. And depending on the appliance, I mean, 729 00:41:53,719 --> 00:41:57,560 Speaker 1: like if it's a fifteen hundred or two thousand dollar refrigerator, 730 00:41:58,120 --> 00:42:00,640 Speaker 1: you know, five hundred bucks might be worth it rather 731 00:42:00,719 --> 00:42:04,600 Speaker 1: than replacing it. But your refrigerator just became a two 732 00:42:04,640 --> 00:42:09,400 Speaker 1: thousand dollar refrigerator like eighteen months later, right, Um, So 733 00:42:09,560 --> 00:42:11,480 Speaker 1: that's part of the problem is the cost of repair 734 00:42:11,560 --> 00:42:13,839 Speaker 1: when it is available can be a problem. But if 735 00:42:13,920 --> 00:42:16,719 Speaker 1: your refrigerator does manage the last five years and they 736 00:42:16,760 --> 00:42:19,799 Speaker 1: stopped making replacement parts for it four years after four years, 737 00:42:20,160 --> 00:42:23,919 Speaker 1: you're um, you're out of luck after five years because 738 00:42:23,920 --> 00:42:26,680 Speaker 1: you can't repair it anymore. Like we talked about, Yeah, 739 00:42:26,760 --> 00:42:30,360 Speaker 1: I had a we had a dishwasher that um broke 740 00:42:30,480 --> 00:42:33,880 Speaker 1: a lot from the first year that we had it, 741 00:42:34,560 --> 00:42:36,479 Speaker 1: and it got to that point where I kept paying 742 00:42:36,560 --> 00:42:40,280 Speaker 1: to repair it and getting angrier, and you know, Emily 743 00:42:40,400 --> 00:42:42,120 Speaker 1: was eventually like, neither one of us are like, oh, 744 00:42:42,239 --> 00:42:44,839 Speaker 1: just get the new one. She was like, dude, we're 745 00:42:44,880 --> 00:42:47,080 Speaker 1: spending more like we could have bought the new one 746 00:42:47,600 --> 00:42:50,080 Speaker 1: for what we're spending on repairs because you're being stubborn 747 00:42:51,040 --> 00:42:54,120 Speaker 1: about saying this thing should last longer. But you get 748 00:42:54,160 --> 00:42:56,399 Speaker 1: in that sort of conundrum where you're like, you don't 749 00:42:56,440 --> 00:42:59,560 Speaker 1: know what the right thing to do is. Yeah. Yeah, 750 00:42:59,640 --> 00:43:02,360 Speaker 1: And I actually like, just about anybody's gonna be like, fine, 751 00:43:02,400 --> 00:43:05,799 Speaker 1: I'm I've spent more money than it would have cost 752 00:43:05,920 --> 00:43:09,080 Speaker 1: or a place. Yeah, somebody's everybody's gonna cry uncle eventually, 753 00:43:09,200 --> 00:43:11,239 Speaker 1: you know. I think it's just some some people do 754 00:43:11,320 --> 00:43:14,920 Speaker 1: it faster than others. You know. Yeah. One of the 755 00:43:15,000 --> 00:43:17,880 Speaker 1: other things with plan obsolescence is a company. Can you know, 756 00:43:18,080 --> 00:43:20,440 Speaker 1: it's very rare that a company is just that company. 757 00:43:20,520 --> 00:43:24,680 Speaker 1: Usually they're owned by some huge uber company that owns 758 00:43:24,920 --> 00:43:28,600 Speaker 1: many of that company's that brand's rivals. Yeah, so you 759 00:43:28,640 --> 00:43:31,040 Speaker 1: can just you know, if something gets a bad rep 760 00:43:31,640 --> 00:43:34,960 Speaker 1: you can just retire that brand and slap a new 761 00:43:35,080 --> 00:43:37,160 Speaker 1: name on it, and it's the kind of the same thing. 762 00:43:37,360 --> 00:43:39,560 Speaker 1: So you you don't know, you don't know anymore if 763 00:43:39,600 --> 00:43:41,759 Speaker 1: it's a good or a bad brand, right, And if 764 00:43:41,800 --> 00:43:44,000 Speaker 1: you just have a couple of mega brands and they're 765 00:43:44,040 --> 00:43:46,560 Speaker 1: all doing the same thing with their multiple brands that 766 00:43:46,640 --> 00:43:49,680 Speaker 1: they all own and that which is they're just all 767 00:43:49,760 --> 00:43:52,760 Speaker 1: kind of making crud that last maybe three to five years, 768 00:43:53,480 --> 00:43:56,920 Speaker 1: then that means that there's actually technically no bad brand. 769 00:43:57,160 --> 00:44:00,759 Speaker 1: They're all bad brands because there's also no good brand either, um, 770 00:44:00,920 --> 00:44:02,759 Speaker 1: and they just trade on these brand names that you 771 00:44:02,840 --> 00:44:06,280 Speaker 1: were raised to hear from your parents are from repairman 772 00:44:06,440 --> 00:44:08,759 Speaker 1: or whatever that uh, that's a good brand, but this 773 00:44:08,840 --> 00:44:10,800 Speaker 1: brand is not any good And then you have like 774 00:44:10,880 --> 00:44:13,320 Speaker 1: a bad experience with that brand, so you switch to 775 00:44:13,400 --> 00:44:16,960 Speaker 1: another brand. But there's a pretty good chance that those 776 00:44:17,080 --> 00:44:19,480 Speaker 1: same those two brands are still owned by the same 777 00:44:19,560 --> 00:44:23,000 Speaker 1: company to whom it's all the same. You're still giving 778 00:44:23,080 --> 00:44:27,000 Speaker 1: them the money. Ultimately, Yeah, I uh, I'm sorry. This 779 00:44:27,120 --> 00:44:30,520 Speaker 1: is filled with so many anecdotal stories, but I was 780 00:44:30,719 --> 00:44:34,560 Speaker 1: TV shopping recently, and there was a TV that, uh 781 00:44:35,040 --> 00:44:36,799 Speaker 1: seemed like a really good deal and it got good 782 00:44:36,920 --> 00:44:39,680 Speaker 1: ratings on all the places. But then you start reading 783 00:44:39,719 --> 00:44:43,000 Speaker 1: the customer experience and like a lot of people were 784 00:44:43,000 --> 00:44:45,640 Speaker 1: saying this has a banding issue where you can see 785 00:44:45,719 --> 00:44:49,120 Speaker 1: like lines on the screen when the screen is darker 786 00:44:49,200 --> 00:44:53,520 Speaker 1: and stuff like that. Oh yeah, yeah. It was like ubiquitous. 787 00:44:53,600 --> 00:44:56,640 Speaker 1: It was all over the place, and these reviews and 788 00:44:56,840 --> 00:45:01,160 Speaker 1: every single one of them, the manufacturer would reply and say, boy, 789 00:45:01,239 --> 00:45:03,640 Speaker 1: We're so sorry you had this experience. We've never heard 790 00:45:03,680 --> 00:45:08,800 Speaker 1: of this and it's uh certainly um an outlier, so 791 00:45:09,360 --> 00:45:12,040 Speaker 1: to get in touch with us, and it's just so maddening. 792 00:45:12,080 --> 00:45:15,279 Speaker 1: It's like, no, man, it's like of these reviews say this, 793 00:45:16,200 --> 00:45:18,120 Speaker 1: and I say that sometimes when I'm when I have 794 00:45:18,239 --> 00:45:21,200 Speaker 1: to call about something like that, I'm like, man, I know, 795 00:45:21,480 --> 00:45:23,800 Speaker 1: it's not like I'm not the only person this is 796 00:45:23,840 --> 00:45:26,879 Speaker 1: happening to, because all over the internet and there's like, well, 797 00:45:27,360 --> 00:45:29,520 Speaker 1: you know, we're not allowed to share stuff like that, sir, 798 00:45:31,560 --> 00:45:34,120 Speaker 1: I have to say in my experience, so, Chuck, one 799 00:45:34,200 --> 00:45:36,640 Speaker 1: thing that has gotten better over the last couple of 800 00:45:36,719 --> 00:45:40,239 Speaker 1: decades is customer service. Do you think Yeah, I think 801 00:45:40,280 --> 00:45:44,600 Speaker 1: for the average person, the the companies want to please 802 00:45:44,800 --> 00:45:48,960 Speaker 1: customers enough that they make the experience of dealing with 803 00:45:49,080 --> 00:45:52,560 Speaker 1: them better than it was before. I think, how boy, 804 00:45:53,080 --> 00:45:55,279 Speaker 1: I'm gonna have to think about that Okay, think about it. 805 00:45:55,520 --> 00:45:57,960 Speaker 1: Maybe some companies I've had the experience with some that 806 00:45:58,040 --> 00:46:00,759 Speaker 1: are so big that you get the feeling that like 807 00:46:01,120 --> 00:46:05,799 Speaker 1: they think it costs more to give a hoot, Right, Yeah, 808 00:46:05,880 --> 00:46:07,840 Speaker 1: I think that's definitely true out there, But there's so 809 00:46:07,960 --> 00:46:11,560 Speaker 1: many Like I think smaller companies and tech startups come 810 00:46:11,719 --> 00:46:14,759 Speaker 1: from this place of like, we treat the customer really well, 811 00:46:14,840 --> 00:46:17,160 Speaker 1: that's just what we do. It just seems to be 812 00:46:17,440 --> 00:46:20,400 Speaker 1: more than there was before, Whereas before it seems like 813 00:46:20,520 --> 00:46:22,480 Speaker 1: it was all big companies that you had to deal with, 814 00:46:22,640 --> 00:46:25,000 Speaker 1: and they all had terrible customer service. I think the 815 00:46:25,160 --> 00:46:28,800 Speaker 1: nineties were like the the zenith of bad customer service 816 00:46:28,880 --> 00:46:33,040 Speaker 1: if if I'm not mistaken, maybe so so. So there's 817 00:46:33,040 --> 00:46:35,839 Speaker 1: a really important point that we're kind of dancing around here, 818 00:46:35,960 --> 00:46:39,720 Speaker 1: right Like, you know, thirteen percent of large appliances breaking 819 00:46:39,760 --> 00:46:42,799 Speaker 1: within five years and having to be replaced, like, um, 820 00:46:43,520 --> 00:46:48,640 Speaker 1: eight point three percent of of smaller electronics are all electronics. Um, 821 00:46:48,920 --> 00:46:51,920 Speaker 1: those things being thrown out. It doesn't sound like that much, 822 00:46:52,000 --> 00:46:55,560 Speaker 1: but when you actually translated into numbers, you're talking about 823 00:46:55,920 --> 00:47:00,399 Speaker 1: millions of things, of items of products that are being 824 00:47:00,480 --> 00:47:04,360 Speaker 1: thrown away because they broke and the vast majority of 825 00:47:04,440 --> 00:47:07,879 Speaker 1: those things are just like I said, thrown away. They're 826 00:47:07,920 --> 00:47:11,200 Speaker 1: not recycled. I think in the United States six percent 827 00:47:11,960 --> 00:47:17,080 Speaker 1: of small appliances are recycled, which is a paltry amount um. 828 00:47:17,200 --> 00:47:19,840 Speaker 1: That means the rest just going to landfill. Yeah, and 829 00:47:20,120 --> 00:47:23,640 Speaker 1: it's especially egregious because not only is all this stuff 830 00:47:23,680 --> 00:47:26,960 Speaker 1: getting tossed, but e waste or some of the biggest 831 00:47:27,000 --> 00:47:32,560 Speaker 1: offenders as far as environmental damage. So you've got three 832 00:47:32,920 --> 00:47:36,720 Speaker 1: and fifty million in cartridges in the United States tossed 833 00:47:36,760 --> 00:47:40,759 Speaker 1: and landfills every year, you know, three forty eight million 834 00:47:40,800 --> 00:47:43,879 Speaker 1: of which aren't even empty, right because those smart chips 835 00:47:44,000 --> 00:47:47,880 Speaker 1: you've got, you know, uh, refrigerators being thrown out. We 836 00:47:48,120 --> 00:47:50,040 Speaker 1: did get a new refrigerator a couple of years ago, 837 00:47:50,120 --> 00:47:52,840 Speaker 1: even though an old one that we bought used was 838 00:47:52,880 --> 00:47:55,440 Speaker 1: still working. It was kind of a workhorse, but we 839 00:47:55,560 --> 00:47:57,680 Speaker 1: sold it and I was like, you know, sold it 840 00:47:57,760 --> 00:47:59,960 Speaker 1: really cheap. It was like, I bought this thing, used, 841 00:48:00,200 --> 00:48:03,320 Speaker 1: it lasted us ten years without problems. Like, so someone's 842 00:48:03,360 --> 00:48:08,560 Speaker 1: getting a good old workhorse here for a couple hundred bucks. So, 843 00:48:08,960 --> 00:48:11,319 Speaker 1: you know, we try and recycle our stuff or sell 844 00:48:11,400 --> 00:48:13,799 Speaker 1: it or donate it these days or at least set 845 00:48:13,840 --> 00:48:18,040 Speaker 1: it on fire, so it's not somebody else's problem. The 846 00:48:18,120 --> 00:48:20,120 Speaker 1: good news is, though I don't want this to all 847 00:48:20,200 --> 00:48:22,279 Speaker 1: be poopoo, is there are places in the world that 848 00:48:22,320 --> 00:48:25,920 Speaker 1: are working on this and trying to change things. Um. 849 00:48:26,239 --> 00:48:28,840 Speaker 1: Not here in the United States, of course, but in 850 00:48:28,960 --> 00:48:32,560 Speaker 1: Europe they are working on creating some standards. There's a 851 00:48:32,600 --> 00:48:37,239 Speaker 1: program called Eco Design Directive, which would basically open up 852 00:48:37,280 --> 00:48:41,600 Speaker 1: regulation of industry based on you know, they're what they're 853 00:48:41,600 --> 00:48:44,080 Speaker 1: trying to do is set new standards for durability and 854 00:48:44,200 --> 00:48:47,359 Speaker 1: repair ability and like make it the law, right, yeah, 855 00:48:47,480 --> 00:48:51,040 Speaker 1: like they're there. Um. The resource efficiency is what they're calling, 856 00:48:51,080 --> 00:48:53,440 Speaker 1: Like you have energy efficiency, like how much water does 857 00:48:53,480 --> 00:48:57,760 Speaker 1: it use? Um? This is how long does this thing last? 858 00:48:57,920 --> 00:49:00,399 Speaker 1: Like put it on the label right exactly, like kind 859 00:49:00,400 --> 00:49:03,600 Speaker 1: of like that Bernard London's idea, but rather than it 860 00:49:03,680 --> 00:49:05,880 Speaker 1: being an expiration date to where you start to get 861 00:49:06,000 --> 00:49:08,640 Speaker 1: charged for using it beyond that date, this is, oh well, 862 00:49:08,680 --> 00:49:10,520 Speaker 1: this one's gonna last five years. This one says at 863 00:49:10,560 --> 00:49:12,399 Speaker 1: last seven I'm gonna go with the seven year one. 864 00:49:13,120 --> 00:49:15,920 Speaker 1: You know, And because of the resources these things use, 865 00:49:16,239 --> 00:49:19,040 Speaker 1: the seven year one is more efficient by definition than 866 00:49:19,080 --> 00:49:21,279 Speaker 1: the five year one and at least you can make 867 00:49:21,280 --> 00:49:25,320 Speaker 1: an informed choice as a consumer. Uh. Here in the States, 868 00:49:25,440 --> 00:49:27,840 Speaker 1: like I said that, the federal government isn't doing anything, 869 00:49:28,480 --> 00:49:31,960 Speaker 1: but when it comes to the States, there are some groups. 870 00:49:32,000 --> 00:49:35,440 Speaker 1: There's one movement called right to Repair started in the 871 00:49:35,560 --> 00:49:38,200 Speaker 1: UK and is now catching hold I think in two 872 00:49:38,200 --> 00:49:41,560 Speaker 1: thousand eighteen or eighteen states that introduced right to repair 873 00:49:41,640 --> 00:49:45,160 Speaker 1: bills UM, some of which have taken hold, some of 874 00:49:45,239 --> 00:49:50,080 Speaker 1: which haven't. But UM it basically requires companies to make 875 00:49:50,120 --> 00:49:52,840 Speaker 1: it possible to repair their devices on their own or 876 00:49:52,880 --> 00:49:54,959 Speaker 1: take it to a repair mom and pop repair shop 877 00:49:55,480 --> 00:49:58,359 Speaker 1: and not have like the warranty avoided. Yeah, these these 878 00:49:58,440 --> 00:50:00,320 Speaker 1: laws all kind of you know, they're di frint, but 879 00:50:00,400 --> 00:50:03,920 Speaker 1: they have in common the idea that, Okay, if you 880 00:50:03,920 --> 00:50:06,320 Speaker 1: guys are gonna build junk, at least make it easier 881 00:50:06,440 --> 00:50:09,200 Speaker 1: for them to be repaired, like design them so a 882 00:50:09,280 --> 00:50:12,600 Speaker 1: customer can repair them themselves or take them to an 883 00:50:12,719 --> 00:50:16,640 Speaker 1: unauthorized repair shop. And those repair shops should be able 884 00:50:16,719 --> 00:50:19,280 Speaker 1: to get their hands on parts that are as universal 885 00:50:19,360 --> 00:50:22,760 Speaker 1: as possible. And you guys, the manufacturer should be supplying 886 00:50:22,840 --> 00:50:26,400 Speaker 1: repair shops with UM repair manuals for them to reference, 887 00:50:26,480 --> 00:50:29,359 Speaker 1: like stop doing the opposite of everything we just said, 888 00:50:29,840 --> 00:50:32,400 Speaker 1: in order to make it hard to repair your stuff. 889 00:50:32,760 --> 00:50:35,080 Speaker 1: If put out junk if you want, but let us 890 00:50:35,160 --> 00:50:37,520 Speaker 1: repair it. That's kind of what the gist of those 891 00:50:37,600 --> 00:50:40,560 Speaker 1: bills are. Yeah. And you know, like we mentioned before, 892 00:50:40,680 --> 00:50:43,279 Speaker 1: there is a segment of people that think, um, that 893 00:50:43,440 --> 00:50:46,319 Speaker 1: firmly believe that this is all great for industry. It's 894 00:50:46,360 --> 00:50:49,920 Speaker 1: all great for the economy. It keeps an army of 895 00:50:50,000 --> 00:50:53,760 Speaker 1: employees working at these cell phone companies and smartphone companies 896 00:50:54,360 --> 00:51:00,400 Speaker 1: and designers and engineers because of that cycle. Uh. You know, 897 00:51:00,680 --> 00:51:02,560 Speaker 1: that's one way to look at it. If you turn 898 00:51:02,640 --> 00:51:06,200 Speaker 1: over goods really quickly, then that's a lot more stuff 899 00:51:06,239 --> 00:51:09,720 Speaker 1: that needs to be manufactured and a lot more trucks 900 00:51:09,840 --> 00:51:12,440 Speaker 1: driving things. And you know, it might be an environmental nightmare, 901 00:51:12,480 --> 00:51:15,520 Speaker 1: but those trucks are moving. Yeah. I mean, on the 902 00:51:15,560 --> 00:51:18,120 Speaker 1: one hand, though, it I do agree with the idea 903 00:51:18,120 --> 00:51:21,440 Speaker 1: of saying, Okay, we we want to replace. We want 904 00:51:21,480 --> 00:51:23,680 Speaker 1: people to buy a new phone every three years. We 905 00:51:23,760 --> 00:51:26,520 Speaker 1: have to give them a reason to buy a new 906 00:51:26,600 --> 00:51:28,960 Speaker 1: phone every three years. And one of the outcomes of 907 00:51:29,120 --> 00:51:34,480 Speaker 1: that is that technological innovation that that is happening as 908 00:51:34,520 --> 00:51:37,240 Speaker 1: a result of that, Like just you know, there's multiple 909 00:51:37,280 --> 00:51:40,160 Speaker 1: phone companies all scrambling for market share, so they're trying 910 00:51:40,200 --> 00:51:43,440 Speaker 1: to out innovate one another and justify customers going and 911 00:51:43,520 --> 00:51:47,520 Speaker 1: replacing their phones, but barely. Well, yeah, because there's other 912 00:51:47,600 --> 00:51:49,360 Speaker 1: routes they can take. They can take you know, the 913 00:51:49,600 --> 00:51:53,840 Speaker 1: the fast fashion clothing route and just do cosmetic updates 914 00:51:53,960 --> 00:51:56,359 Speaker 1: to it, or like the easy bake oven. It all 915 00:51:56,480 --> 00:51:58,920 Speaker 1: it does the same thing, virtually the same thing from 916 00:51:59,000 --> 00:52:02,040 Speaker 1: the beginning of its invention until today. It was just 917 00:52:02,400 --> 00:52:05,959 Speaker 1: mainly cosmetic changes that were made to it over time 918 00:52:06,320 --> 00:52:08,799 Speaker 1: to keep up with the times, just like fashion. If 919 00:52:08,840 --> 00:52:11,000 Speaker 1: you do that with a phone or technology, then yeah, 920 00:52:11,080 --> 00:52:14,000 Speaker 1: you're slub You're you're not doing your job. But ideally, 921 00:52:14,600 --> 00:52:17,040 Speaker 1: if you release a new version of a phone every 922 00:52:17,120 --> 00:52:20,759 Speaker 1: few years and it is just way better than the 923 00:52:21,160 --> 00:52:24,720 Speaker 1: phone before, that's okay. Yes, there's still the manufacturing problem 924 00:52:24,800 --> 00:52:27,600 Speaker 1: in the waste associated with it that can be dealt with, 925 00:52:28,080 --> 00:52:31,719 Speaker 1: but at least technology is being pushed forward. At least 926 00:52:31,760 --> 00:52:34,879 Speaker 1: it's not just a total scam, you know what I mean. Yeah, 927 00:52:35,000 --> 00:52:37,480 Speaker 1: there's also the idea of value engineering, like kind of 928 00:52:37,520 --> 00:52:41,360 Speaker 1: walking that line as a manufacturer, uh to not make junk, 929 00:52:41,440 --> 00:52:44,040 Speaker 1: but also to make something affordable for a consumer, And 930 00:52:44,800 --> 00:52:48,000 Speaker 1: if we built a card to the last seventy five years, 931 00:52:48,640 --> 00:52:50,279 Speaker 1: no one would be able to afford it because it 932 00:52:50,320 --> 00:52:54,960 Speaker 1: would all be military grade materials or the same thing 933 00:52:55,040 --> 00:52:58,120 Speaker 1: with a phone, Like if this technological progress is happening, 934 00:52:58,239 --> 00:53:02,080 Speaker 1: so that um, a phone does actually become obsolete, whether 935 00:53:02,160 --> 00:53:05,800 Speaker 1: planned or otherwise, in a couple of years, Um, it 936 00:53:05,920 --> 00:53:08,680 Speaker 1: makes more sense to build phones with cheaper parts that 937 00:53:08,719 --> 00:53:11,400 Speaker 1: aren't gonna last forever, because then you have to replace 938 00:53:11,480 --> 00:53:13,800 Speaker 1: a five dollar phone every few years rather than a 939 00:53:13,880 --> 00:53:16,960 Speaker 1: five thousand dollar phone every few years. To right, and 940 00:53:17,080 --> 00:53:19,440 Speaker 1: the and the you know, the final point kind of 941 00:53:19,560 --> 00:53:22,280 Speaker 1: is that the consumer does have a little bit of responsibility. 942 00:53:22,360 --> 00:53:26,279 Speaker 1: It's a little bit all of our faults because uh, 943 00:53:26,960 --> 00:53:29,719 Speaker 1: you might want the new phone in that color one year, 944 00:53:29,760 --> 00:53:32,520 Speaker 1: other one works great. Uh. There was a study by 945 00:53:32,560 --> 00:53:36,359 Speaker 1: the same Uko Institute that said a third of all 946 00:53:36,480 --> 00:53:40,160 Speaker 1: replacement purchases for things like fridges and washing machines were 947 00:53:40,200 --> 00:53:44,719 Speaker 1: motivated by, um, just having a newer, better unit even 948 00:53:44,760 --> 00:53:47,680 Speaker 1: though their old one is still fine. So like, you know, 949 00:53:47,880 --> 00:53:49,920 Speaker 1: that's kind of on the consumer hit him with that 950 00:53:50,120 --> 00:53:53,840 Speaker 1: last chuck. Uh, two thousand twelve more than sixty of 951 00:53:53,920 --> 00:53:59,600 Speaker 1: t vs that were replaced. We're still functioning, Mike drop TVs. 952 00:53:59,719 --> 00:54:02,279 Speaker 1: That's that's certainly a big one. Yeah, But I mean 953 00:54:02,320 --> 00:54:06,800 Speaker 1: the question is, did this like ravenous consumer society develop 954 00:54:06,920 --> 00:54:10,600 Speaker 1: as a result of planned obsolescence, or did planned obsolescence 955 00:54:11,160 --> 00:54:15,799 Speaker 1: develop to keep up with this ravenous consumer society. That's 956 00:54:15,840 --> 00:54:18,680 Speaker 1: the question we'll leave you with. That is a big question. Yeah, 957 00:54:18,719 --> 00:54:21,080 Speaker 1: I'd love to answer that. We don't have the answer. Well, 958 00:54:21,120 --> 00:54:23,680 Speaker 1: while we try to figure it out, Um, how about 959 00:54:23,880 --> 00:54:31,200 Speaker 1: instead let's listen to some listener mail from Chuck. Yeah, 960 00:54:31,320 --> 00:54:34,240 Speaker 1: this is a very very sweet email from a gentleman 961 00:54:34,320 --> 00:54:37,200 Speaker 1: named Tom about his daughter. Hey, guys, thanks for being 962 00:54:37,239 --> 00:54:40,640 Speaker 1: a positive influence on my daughter, Grace. She recently graduated 963 00:54:40,640 --> 00:54:43,320 Speaker 1: from high school will be attending the University of Minnesota 964 00:54:43,640 --> 00:54:47,920 Speaker 1: Twin Cities College of Biological Sciences, majoring in cellular and 965 00:54:48,960 --> 00:54:53,320 Speaker 1: uh organismal. I don't even know that word. Tom just 966 00:54:53,360 --> 00:54:57,680 Speaker 1: made up a new word, physiology Is that word? I 967 00:54:57,760 --> 00:55:02,320 Speaker 1: guess I've never seen that before. Because of your shows. 968 00:55:02,600 --> 00:55:04,759 Speaker 1: Oh here, he says, she's even making up new words. 969 00:55:04,840 --> 00:55:07,640 Speaker 1: There you go, because of your show's unique insight to 970 00:55:07,719 --> 00:55:09,960 Speaker 1: learning your You fan the flames of desire for knowledge. 971 00:55:10,440 --> 00:55:13,800 Speaker 1: You routinely reinforce aw awesome and cool knowledge and education 972 00:55:13,880 --> 00:55:17,000 Speaker 1: can be I started listening later than she did to 973 00:55:17,040 --> 00:55:18,880 Speaker 1: try and listen to an episode each way, and then 974 00:55:18,920 --> 00:55:20,799 Speaker 1: tried to listen to an episode each way from work 975 00:55:21,640 --> 00:55:24,359 Speaker 1: every day. I have heard you read listener mail from 976 00:55:24,400 --> 00:55:26,600 Speaker 1: other parents that complement how you always give us something 977 00:55:26,640 --> 00:55:28,759 Speaker 1: to talk about with their kids. That is also true 978 00:55:28,800 --> 00:55:31,600 Speaker 1: in our home. Recently, on our vacation to go skiing 979 00:55:31,640 --> 00:55:35,000 Speaker 1: in Colorado, we stopped at a Pony Express station in Nebraska. 980 00:55:36,400 --> 00:55:39,360 Speaker 1: Your influences beyond academics too. She's involved in her community 981 00:55:39,680 --> 00:55:43,520 Speaker 1: and articulates educated opinions for her passions. She will turn 982 00:55:43,560 --> 00:55:45,280 Speaker 1: eighteen this fall and it is looking forward to voting. 983 00:55:45,880 --> 00:55:48,240 Speaker 1: Many of the examples you've given your podcasts have empowered 984 00:55:48,280 --> 00:55:52,120 Speaker 1: her to take positions on social issues. I know you know. 985 00:55:52,320 --> 00:55:54,680 Speaker 1: I hope you know the importance and influence of your show. Guys, 986 00:55:55,120 --> 00:55:58,920 Speaker 1: we look forward to your show in Chicago. Yeah, so 987 00:55:59,080 --> 00:56:02,120 Speaker 1: Tom and the family are coming to UH from Rockford, 988 00:56:02,120 --> 00:56:07,319 Speaker 1: Illinois to Chicago. Thanks Tommy. What was Tom's daughter's name again, Grace, Grace, Grace, 989 00:56:07,400 --> 00:56:10,839 Speaker 1: thank you very much for making us look so good um, 990 00:56:10,960 --> 00:56:16,120 Speaker 1: and good luck in school, congrats and yeah, we'll see 991 00:56:16,120 --> 00:56:20,080 Speaker 1: you guys in Chicago. Um. Oh, I guess that's it. 992 00:56:20,200 --> 00:56:22,640 Speaker 1: If you want to get in touch with us, like 993 00:56:22,800 --> 00:56:25,560 Speaker 1: Grace and Tom did, you can what Chuck, go on 994 00:56:25,600 --> 00:56:27,120 Speaker 1: to stuff you Should Know dot com and check out 995 00:56:27,160 --> 00:56:30,799 Speaker 1: our social links and then you could also just send 996 00:56:30,880 --> 00:56:32,759 Speaker 1: us an email and if you want to do that, 997 00:56:33,400 --> 00:56:37,200 Speaker 1: send it to stuff podcast at i heeart radio dot com. 998 00:56:40,640 --> 00:56:42,800 Speaker 1: Stuff you Should Know is a production of iHeart Radio's 999 00:56:42,800 --> 00:56:45,360 Speaker 1: How Stuff Works. For more podcasts for my heart Radio 1000 00:56:45,520 --> 00:56:47,919 Speaker 1: is at the iHeart Radio app. Apple podcasts are wherever 1001 00:56:48,040 --> 00:56:49,280 Speaker 1: you listen to your favorite shows.