WEBVTT - Harvey Mason Jr.

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<v Speaker 1>Pushkin. Harvey Mason Jr. Grew up steeped in music. His father,

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<v Speaker 1>Harvey Mason Senior, is one of the greatest drummers ever,

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<v Speaker 1>having made a half of Herbie Hancock's Headhunter's Rhythm Section

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<v Speaker 1>and played on countless sessions through the seventies and eighties,

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<v Speaker 1>and after a quick but memorable detour through college hoops,

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<v Speaker 1>Harvey Mason Jr. Has continued to build a fascinating life

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<v Speaker 1>in music, starting where many great careers begin writing jingles.

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<v Speaker 1>From those humble origins, he built an incredible production and

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<v Speaker 1>songwriting resume, penning and producing songs for Retha Franklin, Michael Jackson,

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<v Speaker 1>Justin Bieber, Beyonce, and many more, and his film work

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<v Speaker 1>expands soundtracks for Dreamgirls, Straight out of Compton, Pitch Perfect

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<v Speaker 1>in the latest Michael Jackson biopic. But in January twenty twenty,

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<v Speaker 1>things took an unexpected turn. The Recording Academy, the organization

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<v Speaker 1>behind the Grammy Awards, installed him as the interim and

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<v Speaker 1>eventually full time CEO. He stepped into the role at

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<v Speaker 1>a moment of profound institutional crisis in stet about remaking

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<v Speaker 1>it from the inside, expanding membership, eliminating secret voting committees,

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<v Speaker 1>and pushing the organization to become more diverse, transparent, and

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<v Speaker 1>reflective of the full breath of modern music. On today's episode,

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<v Speaker 1>to sit down with Harvey Mason Junior to trace the

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<v Speaker 1>full arc of the journey from ASU Steve Kerr to

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<v Speaker 1>writing jingles in his dorm room, to the studio where

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<v Speaker 1>Michael Jackson made Invincible, and then to one of the

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<v Speaker 1>most powerful administrative chairs in the music industry. This is

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<v Speaker 1>broken record, real musicians, real conversations. Here's my conversation with

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<v Speaker 1>Harvey Mason Jr. This is incredible underappreciated fact about you

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<v Speaker 1>that you went to the Final four with Arizona nineteen

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<v Speaker 1>eighty eight.

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<v Speaker 2>Don't say the date That just kills me.

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<v Speaker 3>I mean no, like this is this old guy you know.

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<v Speaker 2>Yeah, No, we did go to the Phonal four and

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<v Speaker 2>eighty eight playing with Steve Kerr. Yeah yeah, with Loud Olsen.

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<v Speaker 1>I mean, you know, with a you know, like a

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<v Speaker 1>legendary coach. I mean that's it's wild.

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<v Speaker 3>Yeah, Hall of Fame coach. He was such an important

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<v Speaker 3>person in my life, no question, one of my mentors,

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<v Speaker 3>difference makers. He set the standard for a lot of

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<v Speaker 3>things in my life, a lot of elements of what

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<v Speaker 3>I try and accomplish. Now, I'm still looking back to

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<v Speaker 3>things that I learned from coach Olsen or in some instances, Steve,

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<v Speaker 3>or my other teammates, you know, Sean Elliott and Kenny

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<v Speaker 3>Loft and all these great athletes and great young men

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<v Speaker 3>were my teammates, and we still stay in close touch,

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<v Speaker 3>and so we share our successes, our challenges, We talk

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<v Speaker 3>family and life and careers.

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<v Speaker 2>So, wow, good group.

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<v Speaker 1>It must have been well, not shockings wrong word, but

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<v Speaker 1>it must have been fun to see the success Steve

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<v Speaker 1>Kerrat and basketball over the years.

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<v Speaker 3>Right, it was fun and it was exciting, but it

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<v Speaker 3>was not anywhere close to shocking, because at every step

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<v Speaker 3>you knew Steve was going to be amazing, whether it

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<v Speaker 3>was as a basketball player, which he was truly amazing college.

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<v Speaker 3>You would have never thought he would play in the pros.

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<v Speaker 3>He went in the pros, was amazing, finished playing there,

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<v Speaker 3>winning a ton of championships, and then he went into

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<v Speaker 3>you know, the business of basketball, and he was a

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<v Speaker 3>GM for Phoenix, and I was like, how are you

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<v Speaker 3>going to be a GM. You've never been an assistant GM,

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<v Speaker 3>You've never been like in the front office. He just

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<v Speaker 3>went from playing to being the GM. Then he went

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<v Speaker 3>to broadcasting. Never broadcast the game in his life. But

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<v Speaker 3>then he was partner with Marv Albert and the whole

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<v Speaker 3>thing in the A team for it was a great

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<v Speaker 3>It was a great team, yeah, and very successful there.

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<v Speaker 3>And then he said I'm going to go into coaching

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<v Speaker 3>and then very successful there. So he was a special

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<v Speaker 3>guy and we all recognized it at a very early

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<v Speaker 3>stage in our careers together. You know, you're eighteen. I

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<v Speaker 3>was eighteen when I got Arizona and Steve was there,

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<v Speaker 3>and I learned so many lessons from him, and as

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<v Speaker 3>I said, the other guys on the team as well.

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<v Speaker 3>We all lifted each other, but Steve was special.

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<v Speaker 2>Yeah.

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<v Speaker 1>And what was what was your role on the team.

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<v Speaker 1>I'm just curious.

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<v Speaker 3>My role changed from the time I got there. I

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<v Speaker 3>was a highly recruited scorer, you know, I led the

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<v Speaker 3>state of California and scoring for two years in a row.

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<v Speaker 3>And I had a ton of offers and opportunities, and

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<v Speaker 3>I chose Arizona because, well, first my mom loved Ludolfs

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<v Speaker 3>and he thought he had great Hairy came in the

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<v Speaker 3>living room and convinced my family, but I went to

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<v Speaker 3>Arizona as a highly touted scorer. When I got to Arizona,

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<v Speaker 3>I quickly realized I wasn't as good as I thought

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<v Speaker 3>I was, And I learned some of those lessons from

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<v Speaker 3>guys like Steve or Sean or Kenny, and I realized

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<v Speaker 3>I had to work hard. So my role was kind

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<v Speaker 3>of the up and comer. I would come in off

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<v Speaker 3>the bench. I started my sophomore year. I started a

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<v Speaker 3>couple of years there, but I was never a big score.

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<v Speaker 3>So I became a defender. I became a very vocal

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<v Speaker 3>and passionate team advocate or leader, and then ultimately it

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<v Speaker 3>was you know, athlete, defensive stopper. I was very quick,

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<v Speaker 3>I played a little bit of the point guard, a

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<v Speaker 3>little bit of the two guard, and I was a

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<v Speaker 3>pretty decent shooter.

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<v Speaker 2>But for a great score in college.

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<v Speaker 1>Wow, was it tough to adjust your mindset?

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<v Speaker 3>It was, and being eighteen, my mindset wasn't very adjustable. Maybe,

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<v Speaker 3>and it was a time where you come in thinking

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<v Speaker 3>that you're the best, and you realize quite quickly that

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<v Speaker 3>there's a difference between where.

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<v Speaker 2>I was and the best.

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<v Speaker 3>And I've told the story, but I remember the first

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<v Speaker 3>night of being on campus, we had to go down

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<v Speaker 3>to study table. And when you go to study table,

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<v Speaker 3>at the bottom of the arena, you walk by the

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<v Speaker 3>basketball courts and study table start I think at seven,

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<v Speaker 3>and I looked out on the arena floor and I

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<v Speaker 3>saw Steve shooting from like ten feet out, just like

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<v Speaker 3>warming up, and I went into study table's mandatory for refreshmens.

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<v Speaker 3>We did two and a half hours or two hours

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<v Speaker 3>of studying. So now it's nine or nine thirty and

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<v Speaker 3>I'm leaving and I look out in the court when

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<v Speaker 3>I'm walking out, and he's still out there shooting, and

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<v Speaker 3>now he's in the three point line. I watch him

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<v Speaker 3>for about ten fifteen minutes, and he didn't miss wow

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<v Speaker 3>for like maybe fifteen minutes, and so I quickly realized that.

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<v Speaker 2>There was work that needed to be done.

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<v Speaker 3>I started to do some of that work, and I

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<v Speaker 3>definitely focused a lot, and as a team, we all

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<v Speaker 3>were very conscientious and we wanted to win and we

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<v Speaker 3>wanted to be better. We had a real tight bond

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<v Speaker 3>in a brotherhood. But there were certain things that I

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<v Speaker 3>probably would have done differently looking back now, but absolutely

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<v Speaker 3>no regret. It's an amazing career. I learned so much.

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<v Speaker 3>I spent so much memorable time with great guys, great

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<v Speaker 3>coaching staff. You know, my my first wife had my kids,

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<v Speaker 3>so a lot of things came as a result of

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<v Speaker 3>playing basketball there.

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<v Speaker 1>It's amazing. Man, let's reset to music. You have. Your

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<v Speaker 1>pedigree in music is also, I mean incredible. Your dad

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<v Speaker 1>is one of the great drummers in my mind ever.

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<v Speaker 1>In my mind too, him and Paul Jackson together bar

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<v Speaker 1>Nune have to be top one of the one of

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<v Speaker 1>the best rhythm sections of the time.

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<v Speaker 3>It's very nice, easy to say, I kind of agree

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<v Speaker 3>with you, but I'm biased.

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<v Speaker 1>You're biased, but it's it's hard not to. I mean

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<v Speaker 1>when you talk, I mean they're like the definition of pocket.

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<v Speaker 3>Yeah, I mean there were some records that they played

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<v Speaker 3>on together that was pretty spectacular.

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<v Speaker 2>And yeah, they had a good lock.

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<v Speaker 1>Ye. What was around your house when you're growing up musically?

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<v Speaker 1>Tell me about the musical upbringing you.

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<v Speaker 3>Man, it was the best way to come up because

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<v Speaker 3>there's instruments all over the places. We had pianos and

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<v Speaker 3>basses and drums. We had a drum set in my house,

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<v Speaker 3>which is like, probably not good for the neighbors, was

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<v Speaker 3>great for me really good sound system because my dad

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<v Speaker 3>was making records at this time, and so he was

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<v Speaker 3>listening to references and things. We had nice speakers and

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<v Speaker 3>of course the turntable with all the records because my

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<v Speaker 3>dad was a session musician also, so when he would

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<v Speaker 3>play on a record, we would get a copy of it.

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<v Speaker 3>So he's built up a pretty good collection of thousands

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<v Speaker 3>of records and collection crazy all different types of genres,

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<v Speaker 3>different types of artists. And so I grew up in

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<v Speaker 3>a household with a lot of music. My mom little

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<v Speaker 3>known fact about my mom, she was also a musician.

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<v Speaker 3>She was a trombone player and she was the first

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<v Speaker 3>female in the brass section at the Berkeley School of Music.

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<v Speaker 3>And so I grew up with two musical parents, parents

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<v Speaker 3>that were working professionally in the music business. So I

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<v Speaker 3>would go to work with my dad. Not only was

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<v Speaker 3>music at my house, everywhere I went with my dad

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<v Speaker 3>was around great music.

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<v Speaker 2>Yeah.

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<v Speaker 1>Being a female horn player at that time too, was

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<v Speaker 1>never happened. Yeah, it's pretty that's a tough gig, yeah.

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<v Speaker 3>And then just the racial dynamic at the time was

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<v Speaker 3>also a tough gig for my mom to meet and

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<v Speaker 3>marry a black guy. In Boston at the time, was

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<v Speaker 3>probably not Probably was definitely slightly controversial. In fact, it

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<v Speaker 3>was federally illegal for them to have interracial sex at

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<v Speaker 3>that time in nineteen sixty seven. It wasn't until sixty

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<v Speaker 3>eight that that was even allowed, and I was conceived

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<v Speaker 3>in sixty seven, So when you think about that, it

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<v Speaker 3>was a tough time for both my folks, but especially

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<v Speaker 3>the racial issues and then my mom being the only

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<v Speaker 3>female in the brass department.

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<v Speaker 2>But she killed it. She was great musician, that's amazing.

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<v Speaker 1>Yeah, and so she would they were they the type

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<v Speaker 1>of parents who would talk you through what you were

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<v Speaker 1>listening to and explain things to you or.

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<v Speaker 3>Yeah, if I asked, and I was pretty curious, but

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<v Speaker 3>a lot of it was just me reading the credits,

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<v Speaker 3>listening to the records, and I would ask my dad

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<v Speaker 3>a lot of questions about how it was made and

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<v Speaker 3>how the session went. And then I would go with

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<v Speaker 3>my dad to a lot of sessions. Yeah, I would

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<v Speaker 3>go to the studio when I was seven, eight nine

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<v Speaker 3>years old, I'm spending summer vacations going with my dad,

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<v Speaker 3>sleeping under the console, you know, getting under the pianos

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<v Speaker 3>and you know, just seeing what was going on. So

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<v Speaker 3>I had a very fortunate I'm very very lucky and

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<v Speaker 3>thankful that i had that kind of upbringing.

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<v Speaker 1>Which sessions were you able to go?

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<v Speaker 2>Do? All of them?

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<v Speaker 3>And if I had to name them, I don't think

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<v Speaker 3>I could, but a lot of the Quincy Jones stuff

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<v Speaker 3>because my dad worked a lot with Quincy and the

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<v Speaker 3>brothers Johnson and Patty Austin and Michael Jackson and all

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<v Speaker 3>those things.

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<v Speaker 2>A lot of you.

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<v Speaker 3>Know, my dad works a lot with David Foster and

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<v Speaker 3>Seawind Horns and all the rhythm section guys that you

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<v Speaker 3>were talking a lot about. Those were just the people

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<v Speaker 3>that were hanging out of my house all the time

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<v Speaker 3>as a kid. Yeah, getting a chance to meet the

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<v Speaker 3>people in the creas it was weird for me because

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<v Speaker 3>I just I didn't fan out on them because they

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<v Speaker 3>were just all the people that were around, and I

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<v Speaker 3>just thought everybody's dad was making music and everyone's dad

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<v Speaker 3>was recording themselves and putting stuff out. And it didn't

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<v Speaker 3>really lock in until I aspired to do what they

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<v Speaker 3>did and I realized how hard it was and how

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<v Speaker 3>special it was, and how uniquely talented you have to

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<v Speaker 3>be to accomplish the level of success that my dad

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<v Speaker 3>was able to have.

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<v Speaker 1>Yeah, you had your own cool career music had obviously

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<v Speaker 1>a love of music, love of basketball. You have success

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<v Speaker 1>in college with basketball, But when for you did a

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<v Speaker 1>career music start to feel like that's what you wanted.

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<v Speaker 3>Well, while I was in college at Arizona, I had

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<v Speaker 3>a system in my dorm room, a little keyboard and

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<v Speaker 3>made a keyboard a computer. I was programming always because

0:10:47.316 --> 0:10:49.516
<v Speaker 3>I grew up playing piano, and I actually wrote one

0:10:49.516 --> 0:10:50.756
<v Speaker 3>of my first songs when I was I think nine

0:10:50.876 --> 0:10:51.596
<v Speaker 3>or ten years old.

0:10:51.916 --> 0:10:53.676
<v Speaker 1>I wrote for Washington song. Yeah.

0:10:54.116 --> 0:10:57.276
<v Speaker 3>So the song that I wrote I groverheard, obviously because

0:10:57.316 --> 0:10:59.276
<v Speaker 3>my dad probably played it for him and put on

0:10:59.316 --> 0:11:02.996
<v Speaker 3>a good, good sales pitch. But I'd always played music,

0:11:03.036 --> 0:11:06.836
<v Speaker 3>written songs, but I was more doing it as something

0:11:06.836 --> 0:11:10.756
<v Speaker 3>that I enjoyed. Basketball was always my day to day passion.

0:11:11.396 --> 0:11:15.916
<v Speaker 3>So near the end of my college basketball career, again

0:11:16.036 --> 0:11:18.316
<v Speaker 3>knowing that I had a setup in my dormom, I

0:11:18.356 --> 0:11:20.436
<v Speaker 3>tore my ACL. So that was the end of my

0:11:20.956 --> 0:11:24.236
<v Speaker 3>basketball days. And in that time, this is in nineteen ninety.

0:11:24.476 --> 0:11:26.716
<v Speaker 3>ACL repair surgery is very hard to come back from

0:11:26.876 --> 0:11:28.636
<v Speaker 3>it. It would take you like maybe eighteen months to do,

0:11:28.676 --> 0:11:31.116
<v Speaker 3>and I didn't have any more eligibility left. So I

0:11:31.156 --> 0:11:33.716
<v Speaker 3>was done playing basketball and I started making music really

0:11:33.716 --> 0:11:36.396
<v Speaker 3>as therapy. I had this keyboard and I was writing.

0:11:36.436 --> 0:11:38.996
<v Speaker 3>I was super depressed. I've been playing basketball since I

0:11:39.076 --> 0:11:42.756
<v Speaker 3>was about eleven twelve years old, practicing every day, dreaming

0:11:42.796 --> 0:11:44.756
<v Speaker 3>about playing in the NBA, working with my father on

0:11:44.836 --> 0:11:47.916
<v Speaker 3>my game. And it was over literally in one day.

0:11:48.836 --> 0:11:51.836
<v Speaker 3>And so there was a year of me just really

0:11:51.876 --> 0:11:53.876
<v Speaker 3>being in my head and not knowing what my life

0:11:53.956 --> 0:11:56.236
<v Speaker 3>was meant for and what was I going to do,

0:11:56.356 --> 0:12:01.156
<v Speaker 3>and had I used my time wisely? And I started

0:12:01.156 --> 0:12:05.116
<v Speaker 3>making music as an outlet. And so at that point

0:12:05.276 --> 0:12:07.756
<v Speaker 3>it wasn't hey, this is my next chapter, this is

0:12:07.756 --> 0:12:10.156
<v Speaker 3>a career for me. It was just trying to survive

0:12:10.196 --> 0:12:13.076
<v Speaker 3>and trying to get through the days and stay off

0:12:13.076 --> 0:12:14.756
<v Speaker 3>the couch from watching soap operas.

0:12:14.876 --> 0:12:15.996
<v Speaker 2>I'm going to go make music.

0:12:16.596 --> 0:12:20.316
<v Speaker 3>So a couple months into that process, actually about eight

0:12:20.396 --> 0:12:23.796
<v Speaker 3>months into that kind of down period, someone asked me

0:12:23.836 --> 0:12:27.116
<v Speaker 3>to make a jingle for a local business in Tucson, Arizona,

0:12:27.876 --> 0:12:30.596
<v Speaker 3>and they said, well, we'll give you seven hundred and

0:12:30.636 --> 0:12:33.156
<v Speaker 3>fifty bucks. And I was like, oh, this is easy

0:12:33.156 --> 0:12:35.276
<v Speaker 3>because I'm making music in my room anyways. So I

0:12:35.316 --> 0:12:38.036
<v Speaker 3>made a little jingle they paid me, and that was

0:12:38.036 --> 0:12:40.516
<v Speaker 3>really the first taste beyond writing that song way back

0:12:40.516 --> 0:12:42.196
<v Speaker 3>when I was young, where I said, you know, this

0:12:42.236 --> 0:12:43.716
<v Speaker 3>could be something else that I could do that I

0:12:43.756 --> 0:12:45.836
<v Speaker 3>love to do. I feel like I have a little

0:12:45.876 --> 0:12:48.076
<v Speaker 3>bit of a talent for it. So I started writing

0:12:48.116 --> 0:12:50.476
<v Speaker 3>jingles and they were paying me money. Every time I

0:12:50.516 --> 0:12:52.716
<v Speaker 3>write jingle for a burger store or a break shop

0:12:52.916 --> 0:12:56.076
<v Speaker 3>or a fitness gym, they would pay me some money.

0:12:56.116 --> 0:12:57.596
<v Speaker 3>And I said, Okay, this is great, but I don't

0:12:57.596 --> 0:12:59.516
<v Speaker 3>want to just write jingles. I want to make records

0:12:59.556 --> 0:13:01.836
<v Speaker 3>like my family, like my dad, like all the great

0:13:01.836 --> 0:13:04.316
<v Speaker 3>people I grew around grew up listening to. So I

0:13:04.316 --> 0:13:06.476
<v Speaker 3>took all the money that I made doing jingles and

0:13:06.516 --> 0:13:09.796
<v Speaker 3>I bought equipment. I bought keyboards, I brought drum machines,

0:13:09.796 --> 0:13:12.156
<v Speaker 3>tape recorders, and I had built this little studio in

0:13:12.156 --> 0:13:15.156
<v Speaker 3>my one bedroom apartment at the time, And that's when

0:13:15.156 --> 0:13:17.956
<v Speaker 3>I really started getting motivated to enter the music business properly.

0:13:18.156 --> 0:13:21.156
<v Speaker 1>How do you move from jingle writer to I'm going

0:13:21.196 --> 0:13:25.396
<v Speaker 1>to actually make records of the caliber of the records

0:13:25.476 --> 0:13:27.596
<v Speaker 1>I'm used to growing up around having You know.

0:13:27.876 --> 0:13:29.796
<v Speaker 3>As I said, I was very fortunate because I grew

0:13:29.836 --> 0:13:33.636
<v Speaker 3>up around a level of excellence that was just imbued

0:13:33.836 --> 0:13:38.156
<v Speaker 3>into my musical DNA, and I had an understanding of

0:13:38.316 --> 0:13:41.676
<v Speaker 3>what it took to become a professional or excellent musician.

0:13:42.556 --> 0:13:45.996
<v Speaker 3>But I also had the training that I got from sports,

0:13:46.876 --> 0:13:48.676
<v Speaker 3>And if I hadn't had that sports training, I don't

0:13:48.676 --> 0:13:50.636
<v Speaker 3>know if I would have accomplished what I was able

0:13:50.676 --> 0:13:53.916
<v Speaker 3>to accomplish, because there's that competitiveness. And also coach Olsen

0:13:54.676 --> 0:13:59.356
<v Speaker 3>had a way of making sure you expected more than

0:13:59.396 --> 0:14:01.756
<v Speaker 3>you thought you could give. I had a certain set

0:14:01.756 --> 0:14:04.716
<v Speaker 3>of expectations for myself as an athlete, and Coach Olsen

0:14:04.756 --> 0:14:06.956
<v Speaker 3>was like, Okay, you're here, but I think you should

0:14:06.956 --> 0:14:09.076
<v Speaker 3>be here, and I'm like, there, I can't get there,

0:14:09.356 --> 0:14:12.396
<v Speaker 3>that's impossible. And somehow he would instill that in you.

0:14:12.516 --> 0:14:14.796
<v Speaker 3>And so musically I had the same thing. When I

0:14:14.836 --> 0:14:16.676
<v Speaker 3>was doing jingles, I was always thinking about how can

0:14:16.716 --> 0:14:19.356
<v Speaker 3>I make them better? How can I start to graduate

0:14:19.396 --> 0:14:24.156
<v Speaker 3>towards the next version of excellence, And that ultimately translated

0:14:24.196 --> 0:14:27.836
<v Speaker 3>to songwriting and record making, And you say, how did

0:14:27.836 --> 0:14:29.476
<v Speaker 3>I get there? I knew I didn't want to write

0:14:29.476 --> 0:14:32.156
<v Speaker 3>thirty second songs. I wanted to write full songs. I

0:14:32.156 --> 0:14:33.956
<v Speaker 3>wanted to express what I was thinking or what I

0:14:33.956 --> 0:14:37.396
<v Speaker 3>was feeling, And so the idea became, I'll do these

0:14:37.476 --> 0:14:40.756
<v Speaker 3>jingles to make money, but I really want to develop

0:14:40.796 --> 0:14:43.276
<v Speaker 3>into a songwriter and a producer, and that became my goal.

0:14:43.956 --> 0:14:47.596
<v Speaker 1>And about that time, what was out musically that you

0:14:47.636 --> 0:14:50.996
<v Speaker 1>were really drawn to, Well.

0:14:50.876 --> 0:14:52.956
<v Speaker 3>It would have been you know, it was later in

0:14:52.956 --> 0:14:55.396
<v Speaker 3>the Michael Jackson time, but Michael and Prince were my

0:14:55.436 --> 0:14:59.436
<v Speaker 3>two favorite artists early. But then there was Jimmy jam

0:14:59.436 --> 0:15:03.676
<v Speaker 3>and Terry Lewis and La and Babyface and jo Toicy

0:15:03.796 --> 0:15:08.196
<v Speaker 3>and DeVante Swing and Teddy Riley and even into some

0:15:08.276 --> 0:15:13.276
<v Speaker 3>Christopher Krawl and Air Supply and Kenny Loggins and Michael McDonald.

0:15:13.316 --> 0:15:16.196
<v Speaker 3>So all these different artists kind of were smashed together

0:15:16.636 --> 0:15:18.596
<v Speaker 3>along with the stuff I grew up on, which was

0:15:18.636 --> 0:15:21.156
<v Speaker 3>all the Quincy records and you know the dude, I

0:15:21.196 --> 0:15:22.916
<v Speaker 3>don't know if you remember that record, And as a

0:15:22.916 --> 0:15:25.596
<v Speaker 3>producer and a songwriter, he was one of my first

0:15:26.156 --> 0:15:29.556
<v Speaker 3>inspirations and mentors. And I was very fortunate. Again I

0:15:29.596 --> 0:15:31.636
<v Speaker 3>hate to keep saying it, but I was lucky. I

0:15:31.636 --> 0:15:33.396
<v Speaker 3>grew up in an environment I have to admit that

0:15:33.876 --> 0:15:35.716
<v Speaker 3>gave me access to people that I learned from that

0:15:35.796 --> 0:15:38.876
<v Speaker 3>I was able to absorb information. But Quincy was somebody

0:15:38.916 --> 0:15:43.196
<v Speaker 3>that would always say, maybe not explicitly, but he would

0:15:43.196 --> 0:15:46.196
<v Speaker 3>imply that if you're a great producer, you have to

0:15:46.196 --> 0:15:48.116
<v Speaker 3>rely on the talents of others, and you have to

0:15:48.676 --> 0:15:50.756
<v Speaker 3>use your judgment and your discernment and your taste and

0:15:50.756 --> 0:15:52.756
<v Speaker 3>your style to put the right people together and then

0:15:52.836 --> 0:15:56.036
<v Speaker 3>let them create and with them build and then be selective.

0:15:56.076 --> 0:15:58.796
<v Speaker 3>And he did that through his career. There's all these

0:15:58.836 --> 0:16:01.676
<v Speaker 3>different sounds, and it's the future of music because you're

0:16:01.676 --> 0:16:03.796
<v Speaker 3>hearing things blended together, You're hearing things that maybe you

0:16:03.836 --> 0:16:06.276
<v Speaker 3>hadn't heard before, You're being exposed to different types of music.

0:16:06.356 --> 0:16:10.516
<v Speaker 3>So that was one of Quincy's I think, most valuable legacies.

0:16:10.636 --> 0:16:12.396
<v Speaker 1>Yeah, it really was a blended like you know in

0:16:12.476 --> 0:16:15.196
<v Speaker 1>ways that kind of prime you to you know, hear

0:16:15.276 --> 0:16:18.276
<v Speaker 1>like a Timbaland beat twenty years on from the Dude

0:16:18.356 --> 0:16:20.436
<v Speaker 1>or whatever, you know what I mean, Like all those

0:16:20.436 --> 0:16:23.956
<v Speaker 1>cool like Middle Eastern and Indian samples like Timbland and them

0:16:23.956 --> 0:16:24.356
<v Speaker 1>were doing.

0:16:24.796 --> 0:16:27.636
<v Speaker 2>Matt he called it what did Quincy Caully call it?

0:16:27.676 --> 0:16:29.476
<v Speaker 2>The Global gumbo.

0:16:30.156 --> 0:16:30.916
<v Speaker 1>Is that what he called it.

0:16:30.996 --> 0:16:32.036
<v Speaker 2>Yeah, it would mix.

0:16:31.916 --> 0:16:33.956
<v Speaker 3>Up things from different parts of the world and make

0:16:33.956 --> 0:16:35.636
<v Speaker 3>a global gumbo out of it.

0:16:35.676 --> 0:16:36.676
<v Speaker 2>And you hear that a lot.

0:16:36.716 --> 0:16:39.236
<v Speaker 3>To your point, people grabbing things from different genres or

0:16:39.276 --> 0:16:40.516
<v Speaker 3>different parts.

0:16:40.316 --> 0:16:42.396
<v Speaker 2>Of the world and using it in their art.

0:16:42.596 --> 0:16:45.956
<v Speaker 1>Yeah, but you also mentioned a succession of guys that

0:16:46.236 --> 0:16:50.796
<v Speaker 1>from your era that were incredible, Davante Swing and all

0:16:50.836 --> 0:16:54.316
<v Speaker 1>these guys, so you kind of knew that was that's

0:16:54.316 --> 0:16:55.716
<v Speaker 1>what you were up against in terms if you were

0:16:55.756 --> 0:16:58.436
<v Speaker 1>going to break into music. Yeah, do you try to

0:16:58.436 --> 0:17:01.236
<v Speaker 1>compete with them, being a competitor or how.

0:17:01.276 --> 0:17:02.196
<v Speaker 2>It's exactly it.

0:17:02.836 --> 0:17:04.876
<v Speaker 3>I took everything I learned in sports and I put

0:17:04.876 --> 0:17:07.916
<v Speaker 3>it to play in music, which is not normal. I

0:17:07.916 --> 0:17:10.196
<v Speaker 3>don't think most creative people thinking I got to beat

0:17:10.236 --> 0:17:11.916
<v Speaker 3>this guy, kind of beat that guy, you know the thing,

0:17:11.956 --> 0:17:13.956
<v Speaker 3>and he let me create something I'm feeling in the mood.

0:17:14.476 --> 0:17:17.236
<v Speaker 3>But I was very competitive. I took that training and

0:17:17.276 --> 0:17:19.796
<v Speaker 3>I brought it with me into the music business. And

0:17:19.836 --> 0:17:21.556
<v Speaker 3>maybe that's the wrong way to do it, that's the

0:17:21.556 --> 0:17:24.116
<v Speaker 3>wrong thing to be doing when you're making art, but

0:17:24.396 --> 0:17:26.596
<v Speaker 3>it served me because I would be in the studio

0:17:26.636 --> 0:17:29.116
<v Speaker 3>every day working just like I was shooting baskets, just

0:17:29.156 --> 0:17:31.356
<v Speaker 3>like Steve Kerr was shooting threes. I was in the

0:17:31.356 --> 0:17:35.116
<v Speaker 3>studio morning, noon, night, trying to get better, and I

0:17:35.116 --> 0:17:36.636
<v Speaker 3>had a really fortunate experience.

0:17:37.316 --> 0:17:38.836
<v Speaker 2>I had an A and R person, you know.

0:17:38.836 --> 0:17:40.996
<v Speaker 3>I used to run around LA throwing my cassettes into

0:17:40.996 --> 0:17:43.956
<v Speaker 3>people's mailboxes. I'd follow people with convertibles that I knew

0:17:43.956 --> 0:17:45.876
<v Speaker 3>worked at labels and throw the stuff in the back seat.

0:17:46.396 --> 0:17:48.356
<v Speaker 3>I had one guy that I'd been badgering for so long.

0:17:48.396 --> 0:17:50.796
<v Speaker 3>He invited me to his office. His name is Guy Abrahams,

0:17:50.916 --> 0:17:53.276
<v Speaker 3>and I'll never forget him. And he said, you've been

0:17:53.396 --> 0:17:55.716
<v Speaker 3>chasing me for months. Come to my office. And so

0:17:55.756 --> 0:17:58.276
<v Speaker 3>I played him a song and he said, okay, it's

0:17:58.276 --> 0:17:59.796
<v Speaker 3>pretty good, but listen to this, and he put in

0:17:59.796 --> 0:18:02.316
<v Speaker 3>another another cassette and I listened to it, and he said,

0:18:02.356 --> 0:18:03.996
<v Speaker 3>now listen to yours, and he listened to mine. He said,

0:18:04.036 --> 0:18:05.596
<v Speaker 3>do you hear the difference? He said, yeah, there's a difference.

0:18:05.596 --> 0:18:07.116
<v Speaker 3>But I don't have a studio like that. I don't

0:18:07.116 --> 0:18:09.116
<v Speaker 3>have an engineer, I don't have all the He says, well,

0:18:09.156 --> 0:18:11.556
<v Speaker 3>and tell you your music sounds as good as that music.

0:18:12.116 --> 0:18:16.596
<v Speaker 3>Don't bother me anymore. And so that was a real moment.

0:18:16.876 --> 0:18:18.796
<v Speaker 3>That was a tipping point moment for me because I

0:18:18.836 --> 0:18:21.116
<v Speaker 3>went back to two sound cause commuting back and forth,

0:18:21.116 --> 0:18:24.116
<v Speaker 3>I'll drive out to La stay with a friend, sleep

0:18:24.156 --> 0:18:27.756
<v Speaker 3>on a couch, stay with my dad. And then when

0:18:27.796 --> 0:18:29.916
<v Speaker 3>he gave me that input, I went back to Arizona

0:18:30.036 --> 0:18:31.996
<v Speaker 3>and I stayed there for three months and I just

0:18:32.116 --> 0:18:34.596
<v Speaker 3>worked and programmed and wrote and did more songs than

0:18:34.636 --> 0:18:36.956
<v Speaker 3>I took a couple more months of like comparing myself

0:18:36.956 --> 0:18:39.396
<v Speaker 3>to other things. And then when I came back to La,

0:18:39.716 --> 0:18:42.596
<v Speaker 3>I played the same gentleman my new music. It's probably

0:18:42.636 --> 0:18:46.516
<v Speaker 3>been maybe six months had passed, and he says, you

0:18:46.556 --> 0:18:48.476
<v Speaker 3>did it, You're ready, and he gave me a job

0:18:48.516 --> 0:18:50.916
<v Speaker 3>producing an artist on Motown Records. And so that was

0:18:51.636 --> 0:18:54.916
<v Speaker 3>really the impetus or the beginning of my career, was

0:18:54.916 --> 0:18:56.916
<v Speaker 3>that guy telling me that the music wasn't.

0:18:56.716 --> 0:18:59.276
<v Speaker 1>Up to par wow, And what was that record you did?

0:18:59.876 --> 0:19:03.196
<v Speaker 3>The group was called Impromptu, and it was an artist

0:19:03.236 --> 0:19:08.076
<v Speaker 3>that was back on Motown probably would have been ninety four,

0:19:08.316 --> 0:19:11.156
<v Speaker 3>ninety three, somewhere in there. It was a trumpet player

0:19:11.156 --> 0:19:13.196
<v Speaker 3>and a rap artist. So they came together and the

0:19:13.196 --> 0:19:15.876
<v Speaker 3>group was called Impromptu. They were really cool in the time,

0:19:15.916 --> 0:19:17.596
<v Speaker 3>and so I got to remix one of their songs.

0:19:17.596 --> 0:19:20.116
<v Speaker 3>They'd ended up producing a song on their record.

0:19:19.916 --> 0:19:21.556
<v Speaker 1>And I guess not too long after that you connect

0:19:21.556 --> 0:19:23.436
<v Speaker 1>with Dark Child Ronnie Jurgen's.

0:19:23.556 --> 0:19:27.196
<v Speaker 3>Yeah, that was probably in ninety eight, so about three

0:19:27.276 --> 0:19:30.996
<v Speaker 3>or four four years after that, and I'd been writing

0:19:31.076 --> 0:19:34.516
<v Speaker 3>songs since that first record and had some nice placements.

0:19:34.796 --> 0:19:37.596
<v Speaker 3>I can't remember all the artists, but ultimately I wrote

0:19:37.596 --> 0:19:41.716
<v Speaker 3>a song and Brandy heard the song, and song was

0:19:41.756 --> 0:19:44.036
<v Speaker 3>called Truthfully. I'd written it with a guy named Mark

0:19:44.076 --> 0:19:47.556
<v Speaker 3>Nelson and turned out that Rodney was executive producing the

0:19:47.636 --> 0:19:50.756
<v Speaker 3>Brandy album, and so Rodney called me and said, I

0:19:50.796 --> 0:19:52.876
<v Speaker 3>heard the song Truthfully, I want it for Brandy's record.

0:19:52.916 --> 0:19:55.236
<v Speaker 2>You cool for us to record it, And.

0:19:55.236 --> 0:19:57.156
<v Speaker 3>I don't know if it was a gamble or I

0:19:57.236 --> 0:19:58.316
<v Speaker 3>just was feeling extra brave.

0:19:58.396 --> 0:20:00.076
<v Speaker 2>I said, I mean, you can record it, but I

0:20:00.076 --> 0:20:00.716
<v Speaker 2>got to produce.

0:20:02.036 --> 0:20:05.196
<v Speaker 3>And if I was probably a little smarter or less naive,

0:20:05.196 --> 0:20:07.316
<v Speaker 3>I would have said, yes, thank you, please take the song,

0:20:07.396 --> 0:20:09.956
<v Speaker 3>record it, but I really wanted to stay involved, and

0:20:09.996 --> 0:20:11.916
<v Speaker 3>I also realized it was an opportunity to learn and

0:20:11.916 --> 0:20:14.436
<v Speaker 3>get into another door. So yeah, I said, yeah, you

0:20:14.476 --> 0:20:16.876
<v Speaker 3>can cut it, but I want to produce, and Rodney said, well,

0:20:16.876 --> 0:20:18.876
<v Speaker 3>how would we co produce it? I was like cool,

0:20:19.276 --> 0:20:20.716
<v Speaker 3>and so that's how I started with Dark Child.

0:20:20.836 --> 0:20:22.876
<v Speaker 1>Wow. So what was that experience?

0:20:22.956 --> 0:20:23.156
<v Speaker 2>Like?

0:20:23.156 --> 0:20:25.076
<v Speaker 1>Like co producing with Dark Child?

0:20:25.236 --> 0:20:25.716
<v Speaker 2>It was great.

0:20:25.756 --> 0:20:28.396
<v Speaker 3>I wasn't like freaked out by it because at that point,

0:20:28.436 --> 0:20:33.076
<v Speaker 3>I've been making records for what probably eight years, seven years,

0:20:33.316 --> 0:20:36.316
<v Speaker 3>and I felt pretty confident I'd done the hours, I'd

0:20:36.316 --> 0:20:38.236
<v Speaker 3>spent the time, and again, I'd been working with other

0:20:38.356 --> 0:20:40.676
<v Speaker 3>artists and then growing up with artists my whole life.

0:20:40.676 --> 0:20:42.556
<v Speaker 3>I wasn't like, oh my god, it's Brandy or it's

0:20:42.636 --> 0:20:43.316
<v Speaker 3>Rodney Jerkins.

0:20:43.396 --> 0:20:43.556
<v Speaker 2>Yeah.

0:20:43.836 --> 0:20:46.476
<v Speaker 3>I was respectful always because I think artists are the

0:20:46.516 --> 0:20:49.676
<v Speaker 3>most special and spectacular people. But I was able to

0:20:49.796 --> 0:20:53.436
<v Speaker 3>interact and collaborate with Rodney, I think in a productive

0:20:53.956 --> 0:20:57.076
<v Speaker 3>in a very cool way, because that was the first

0:20:57.076 --> 0:20:58.596
<v Speaker 3>record we did together, and I ended up working with

0:20:58.676 --> 0:21:01.076
<v Speaker 3>him for two years and from that day, I don't

0:21:01.076 --> 0:21:02.716
<v Speaker 3>know if we spent more than a couple of days

0:21:02.716 --> 0:21:04.596
<v Speaker 3>apart from each other for a couple of years.

0:21:04.796 --> 0:21:07.156
<v Speaker 1>And what were the songs you guys ended up doing

0:21:07.196 --> 0:21:08.476
<v Speaker 1>together in that run?

0:21:09.236 --> 0:21:11.876
<v Speaker 3>Was in ninety eight to two thousand, and that run

0:21:11.956 --> 0:21:13.876
<v Speaker 3>was everything. That was all that Tony Brax and he

0:21:13.916 --> 0:21:16.036
<v Speaker 3>wasn't mad enough for me. It was Destiny's Child, Say

0:21:16.116 --> 0:21:20.076
<v Speaker 3>my Name. I can't even remember all the songs we did.

0:21:20.116 --> 0:21:22.316
<v Speaker 3>We did so many artists and then every week was

0:21:22.356 --> 0:21:25.716
<v Speaker 3>another artist. And then we also started the Michael Jackson

0:21:25.796 --> 0:21:29.036
<v Speaker 3>record Invincible in ninety eight, and we ended up working

0:21:29.076 --> 0:21:32.036
<v Speaker 3>on that record for eighteen months, which was Michael's last record,

0:21:33.236 --> 0:21:36.236
<v Speaker 3>So we did a couple hundred songs. I'm sure through

0:21:36.236 --> 0:21:36.716
<v Speaker 3>that period.

0:21:36.796 --> 0:21:37.716
<v Speaker 1>Were you around Michael?

0:21:37.916 --> 0:21:39.356
<v Speaker 2>Yeah? Yeah, for eighteen months.

0:21:39.436 --> 0:21:42.996
<v Speaker 1>Wow. And I imagine you hadn't met him when you

0:21:42.996 --> 0:21:43.836
<v Speaker 1>were younger, right.

0:21:43.956 --> 0:21:45.516
<v Speaker 3>I had met him when I was younger because my

0:21:45.556 --> 0:21:48.316
<v Speaker 3>father played on I don't remember one of the records

0:21:48.436 --> 0:21:50.276
<v Speaker 3>or a project that he was doing, so and through

0:21:50.356 --> 0:21:52.836
<v Speaker 3>Quincy i'd made him, but we were not friendly. He

0:21:52.836 --> 0:21:55.196
<v Speaker 3>didn't know me from Adam, but I'd been around him.

0:21:55.196 --> 0:22:00.596
<v Speaker 1>Wow. But now to work with him on a project crazy,

0:22:00.076 --> 0:22:01.676
<v Speaker 1>What was that like?

0:22:02.316 --> 0:22:05.236
<v Speaker 3>It was one of the best experiences of my life

0:22:05.236 --> 0:22:08.676
<v Speaker 3>because it perpetuated the idea and the culture that I

0:22:08.676 --> 0:22:10.716
<v Speaker 3>had been trying to build around how I made music,

0:22:10.796 --> 0:22:14.916
<v Speaker 3>which was there's no detail too small, there's no level

0:22:14.956 --> 0:22:18.716
<v Speaker 3>of expectation that's too high, and Michael lived at In

0:22:18.916 --> 0:22:22.236
<v Speaker 3>everything that he did, he would never settle. He was

0:22:22.276 --> 0:22:24.636
<v Speaker 3>always pushing the boundaries. He would always he would go

0:22:24.676 --> 0:22:28.836
<v Speaker 3>back and do anything a hundred times. And being around

0:22:28.876 --> 0:22:31.436
<v Speaker 3>that was right in line with my belief system and

0:22:31.476 --> 0:22:32.956
<v Speaker 3>the way I wanted to make music. So it was

0:22:32.996 --> 0:22:35.996
<v Speaker 3>a very natural I won't say partnership because I was

0:22:35.996 --> 0:22:37.996
<v Speaker 3>clearly not his partner, but it was a very natural

0:22:38.076 --> 0:22:42.876
<v Speaker 3>working relationship. And again I was fortunate. I had been

0:22:42.916 --> 0:22:45.556
<v Speaker 3>around big artists. I'd been in the studio my whole life,

0:22:45.596 --> 0:22:48.276
<v Speaker 3>so unlike a lot of people that would come into

0:22:48.276 --> 0:22:51.276
<v Speaker 3>those sessions, I wasn't nervous and freaking out, like, oh

0:22:51.276 --> 0:22:52.396
<v Speaker 3>my god, what am I going to do? I can't

0:22:52.396 --> 0:22:55.516
<v Speaker 3>look at Michael Jackson. I was able to just be

0:22:55.596 --> 0:22:58.716
<v Speaker 3>creative and collaborate. And also I was there in some

0:22:58.796 --> 0:23:01.116
<v Speaker 3>degree to support Rodney. Rodney was the main producer. I

0:23:01.156 --> 0:23:04.956
<v Speaker 3>worked for him, so I was able to bring some

0:23:05.036 --> 0:23:07.876
<v Speaker 3>value I like to think and had an incredible experience,

0:23:07.876 --> 0:23:10.196
<v Speaker 3>and I learned so much from both Rodney and Michael.

0:23:10.756 --> 0:23:13.876
<v Speaker 3>But again, it just continued the tradition of that was

0:23:13.876 --> 0:23:16.916
<v Speaker 3>set by Quincy, that was set by coach Liutolsen. That

0:23:16.996 --> 0:23:19.236
<v Speaker 3>was then set by other people that I've been around,

0:23:19.276 --> 0:23:22.316
<v Speaker 3>which is you don't just do something.

0:23:22.036 --> 0:23:22.396
<v Speaker 2>To do it.

0:23:22.436 --> 0:23:24.676
<v Speaker 3>You do it to be excellent at it, and you

0:23:24.676 --> 0:23:27.436
<v Speaker 3>have intention, and you improve and you iterate and you

0:23:28.276 --> 0:23:30.876
<v Speaker 3>try and make something special. And I never wanted to

0:23:30.956 --> 0:23:32.636
<v Speaker 3>be a guy that just cranked out a bunch of songs.

0:23:32.636 --> 0:23:34.116
<v Speaker 3>I wanted to make things that were special.

0:23:34.276 --> 0:23:34.476
<v Speaker 2>Yeah.

0:23:35.396 --> 0:23:37.916
<v Speaker 1>Where was Michael's head at at that point?

0:23:38.476 --> 0:23:40.596
<v Speaker 3>He had come off the biggest records in the world

0:23:40.636 --> 0:23:41.996
<v Speaker 3>and he wanted to make the next.

0:23:41.796 --> 0:23:42.956
<v Speaker 2>Biggest record in the world.

0:23:43.036 --> 0:23:45.796
<v Speaker 3>You know, he had done Dangerous, he'd done those records,

0:23:45.796 --> 0:23:47.036
<v Speaker 3>and I think there was one after that.

0:23:47.596 --> 0:23:50.476
<v Speaker 1>History, which is also jam and Lewis did a lot

0:23:50.516 --> 0:23:51.036
<v Speaker 1>on the Yep.

0:23:51.116 --> 0:23:54.596
<v Speaker 3>Yeah and Teddy did the Dangerous record. So this was

0:23:55.236 --> 0:23:58.476
<v Speaker 3>a point where he'd had a gap between records. But

0:23:58.556 --> 0:24:00.916
<v Speaker 3>I'll never forget he kept saying, we have to be

0:24:00.916 --> 0:24:02.876
<v Speaker 3>the biggest selling record of all time. And that was

0:24:02.876 --> 0:24:05.196
<v Speaker 3>how we walked into the studio every day and we

0:24:05.236 --> 0:24:06.636
<v Speaker 3>would play a song for him and he said, I've

0:24:06.676 --> 0:24:08.356
<v Speaker 3>heard a song like that before, and we would have

0:24:08.396 --> 0:24:11.556
<v Speaker 3>a drum program playing any like those sounds don't sound

0:24:11.596 --> 0:24:14.196
<v Speaker 3>like something I've never heard before. Make sounds that I've

0:24:14.196 --> 0:24:16.556
<v Speaker 3>never heard before. I don't want something that I've heard before.

0:24:16.676 --> 0:24:20.236
<v Speaker 3>So that was another lesson. You're not following your leading.

0:24:20.836 --> 0:24:23.556
<v Speaker 1>That's insane. And were you with the project the whole, like,

0:24:23.556 --> 0:24:24.636
<v Speaker 1>from beginning to end or.

0:24:24.916 --> 0:24:25.716
<v Speaker 2>Not to the end?

0:24:25.756 --> 0:24:28.276
<v Speaker 3>I was from the beginning. When Rodney first started, it

0:24:28.316 --> 0:24:31.396
<v Speaker 3>was in nineteen ninety eight, and we ended in two

0:24:31.436 --> 0:24:34.276
<v Speaker 3>thousand and the project continued after I left Dark Child

0:24:35.076 --> 0:24:37.476
<v Speaker 3>for about I don't know, probably four or five months

0:24:37.476 --> 0:24:39.956
<v Speaker 3>to complete the record, but we did I think forty

0:24:39.996 --> 0:24:43.236
<v Speaker 3>songs forty five songs with Michael. A bunch of them

0:24:43.236 --> 0:24:45.476
<v Speaker 3>are still in the can, which is interesting to see

0:24:45.476 --> 0:24:47.076
<v Speaker 3>if they'll ever come out. And then when I left

0:24:47.156 --> 0:24:49.556
<v Speaker 3>Dark Child, Rodney went on to finish that record. I

0:24:49.556 --> 0:24:51.836
<v Speaker 3>think it took a couple more months. Wow, there was

0:24:51.876 --> 0:24:55.276
<v Speaker 3>a lot of controversy around that record at that time

0:24:55.356 --> 0:25:00.036
<v Speaker 3>in two thousand, Tommy Mottola was running Sony Records. We

0:25:00.156 --> 0:25:02.356
<v Speaker 3>had spent a ton of money. I can't even imagine

0:25:02.396 --> 0:25:04.876
<v Speaker 3>the millions of dollars we had spent on that Michael record.

0:25:05.276 --> 0:25:07.796
<v Speaker 3>We were running three four studios at a time at

0:25:07.796 --> 0:25:10.716
<v Speaker 3>Sony Records or Hit Factory, New York, and at that

0:25:10.716 --> 0:25:15.716
<v Speaker 3>time we're using Sony digital digital tape machines thirty three

0:25:15.796 --> 0:25:17.476
<v Speaker 3>forty eight they were called, and we had two of

0:25:17.556 --> 0:25:19.316
<v Speaker 3>them in each room, and they were twenty five hundred

0:25:19.356 --> 0:25:21.076
<v Speaker 3>bucks a day, and we were renting them for you know,

0:25:21.076 --> 0:25:23.716
<v Speaker 3>there's six of them sitting there, and sometimes we wouldn't

0:25:23.756 --> 0:25:25.796
<v Speaker 3>get records done in a day, or Michael might not

0:25:25.796 --> 0:25:27.596
<v Speaker 3>feel in good voice and may not want to sing

0:25:27.636 --> 0:25:30.116
<v Speaker 3>for a couple of days, and just running through money.

0:25:30.116 --> 0:25:33.796
<v Speaker 3>So Tommy, really I will say, shut the project down,

0:25:33.836 --> 0:25:36.916
<v Speaker 3>but he definitely was getting anxious and wanted us to

0:25:36.916 --> 0:25:40.076
<v Speaker 3>turn into record. So there was some contentious times in

0:25:40.116 --> 0:25:42.836
<v Speaker 3>that project that I left just near the end of

0:25:42.876 --> 0:25:44.756
<v Speaker 3>that and then obviously rodden. You got it back on

0:25:44.836 --> 0:25:46.516
<v Speaker 3>track and the record came out.

0:25:46.596 --> 0:25:47.716
<v Speaker 1>Were you feeling nervous at all?

0:25:47.716 --> 0:25:50.916
<v Speaker 3>I mean, Millions of All is always very nervous, mostly

0:25:50.956 --> 0:25:55.796
<v Speaker 3>nervous about Tommy Mattola and you know, the Sony of

0:25:55.836 --> 0:25:58.116
<v Speaker 3>it all never from Michael, and Michael was always very

0:25:58.116 --> 0:26:00.556
<v Speaker 3>confident and he was very generous and reassuring. He's like,

0:26:00.916 --> 0:26:03.396
<v Speaker 3>we're making something special. We can't rush that. There's no

0:26:03.476 --> 0:26:06.156
<v Speaker 3>price tag on that. Yeah, Michael was very upset. I

0:26:06.196 --> 0:26:09.636
<v Speaker 3>don't want maybe I'm spilling dirty laundry here, but Michael

0:26:09.676 --> 0:26:11.876
<v Speaker 3>was upset that Tommy was trying to restrict you know,

0:26:11.996 --> 0:26:15.636
<v Speaker 3>what he was putting out. And obviously they figured it out,

0:26:15.836 --> 0:26:18.396
<v Speaker 3>but that was over my pay grade. And however that happened,

0:26:18.396 --> 0:26:19.916
<v Speaker 3>I'm not sure when the record came out.

0:26:20.076 --> 0:26:21.116
<v Speaker 2>Yeah, it's all good.

0:26:21.276 --> 0:26:23.916
<v Speaker 1>It's it's insane, man, that's insane.

0:26:24.076 --> 0:26:26.156
<v Speaker 3>But also it was a different time in music, you know,

0:26:26.196 --> 0:26:28.916
<v Speaker 3>and Tommy was dominant. Think of all the artists he

0:26:28.956 --> 0:26:31.196
<v Speaker 3>had at Sony and all the records he was they

0:26:31.196 --> 0:26:36.116
<v Speaker 3>were massive hits and he and Michael had I think,

0:26:36.156 --> 0:26:37.276
<v Speaker 3>some great success together.

0:26:37.356 --> 0:26:39.876
<v Speaker 1>So and it's funny because Michael was also the blueprint

0:26:39.956 --> 0:26:43.956
<v Speaker 1>for everything that was hitting at that time, but also

0:26:44.076 --> 0:26:48.396
<v Speaker 1>was maybe you know, viewed as past his prime a bit,

0:26:48.436 --> 0:26:50.716
<v Speaker 1>even though he just had you know whatever, that screen

0:26:50.716 --> 0:26:51.996
<v Speaker 1>record with Janet.

0:26:51.716 --> 0:26:53.676
<v Speaker 3>And Yeah, I could sense some of that from him,

0:26:53.716 --> 0:26:56.076
<v Speaker 3>where he felt like he was there was a pressure

0:26:56.116 --> 0:26:59.556
<v Speaker 3>on him to perform the way he did before, and

0:26:59.596 --> 0:27:01.516
<v Speaker 3>he was maybe a little bit nervous if he was

0:27:01.556 --> 0:27:03.676
<v Speaker 3>going to be able to but covering that nervousness with

0:27:03.756 --> 0:27:06.956
<v Speaker 3>confidence and excitement and drive and pushing.

0:27:07.276 --> 0:27:08.876
<v Speaker 1>So yeah, that's wild, man.

0:27:09.116 --> 0:27:09.956
<v Speaker 2>That was a great experience.

0:27:10.116 --> 0:27:12.396
<v Speaker 1>That's wild. Then you go on and you start your

0:27:12.396 --> 0:27:15.196
<v Speaker 1>own thing, right like you're the Underdogs.

0:27:15.516 --> 0:27:17.276
<v Speaker 3>Yeah, just on the heels of Dark Child. I started

0:27:17.276 --> 0:27:19.876
<v Speaker 3>a production company and linked up with a guy who

0:27:19.956 --> 0:27:24.116
<v Speaker 3>actually had thought about joining Dark Child and wrote a

0:27:24.156 --> 0:27:26.076
<v Speaker 3>couple of songs with us while we were at dark Child,

0:27:26.116 --> 0:27:27.916
<v Speaker 3>but it ended up not working out. And his name

0:27:27.956 --> 0:27:32.476
<v Speaker 3>was Damon Thomas, and Rodney always thought he's very talented,

0:27:32.516 --> 0:27:34.156
<v Speaker 3>but I don't think he's part of dark Child. So

0:27:34.636 --> 0:27:39.196
<v Speaker 3>after I left and I'd split from dark Child, Damon

0:27:39.236 --> 0:27:41.276
<v Speaker 3>and I connected and wrote a song together and people

0:27:41.316 --> 0:27:43.076
<v Speaker 3>liked it, and so that's how we started the Underdogs.

0:27:43.116 --> 0:27:46.076
<v Speaker 1>It's incredible. We'll be right back with more from Harvard

0:27:46.076 --> 0:27:52.596
<v Speaker 1>Mason Junior after the break. So how do you go

0:27:52.756 --> 0:27:58.836
<v Speaker 1>from you know, it's already a pretty incredible trajectory, but

0:27:59.196 --> 0:28:01.116
<v Speaker 1>then to do that and then in around the year

0:28:01.156 --> 0:28:03.636
<v Speaker 1>two thousand and two thousand and one, and then to

0:28:04.116 --> 0:28:07.796
<v Speaker 1>roughly a couple of decades later being the head of

0:28:07.796 --> 0:28:12.556
<v Speaker 1>the recording Academy, that's another it's a little ways in,

0:28:12.596 --> 0:28:18.316
<v Speaker 1>but that's another wild left turn in your trajectory.

0:28:17.956 --> 0:28:22.876
<v Speaker 3>Definitely not an expected or planned journey, but I do

0:28:24.156 --> 0:28:26.636
<v Speaker 3>Maybe this is too philosophical, but I just kind of

0:28:27.716 --> 0:28:33.836
<v Speaker 3>appreciate the moment and I don't try and predetermine every step.

0:28:34.476 --> 0:28:36.716
<v Speaker 3>And I also believe, and I talk to my kids

0:28:36.716 --> 0:28:40.396
<v Speaker 3>a lot about this, there's no wrong moves as long

0:28:40.396 --> 0:28:43.756
<v Speaker 3>as you're not doing anything illegal or hurting yourself or

0:28:43.876 --> 0:28:46.996
<v Speaker 3>somebody else. Like, if something comes in it feels like

0:28:48.276 --> 0:28:51.676
<v Speaker 3>a challenge or interesting to you, then I encourage people

0:28:51.716 --> 0:28:54.876
<v Speaker 3>to try that. Especially when you're coming through the early

0:28:54.876 --> 0:28:56.996
<v Speaker 3>stages of your life, you can afford to try things

0:28:56.996 --> 0:28:59.916
<v Speaker 3>and you can experiment. So once we were doing The Underdogs,

0:29:01.196 --> 0:29:04.756
<v Speaker 3>we had had some success there, and a woman asked

0:29:04.756 --> 0:29:06.316
<v Speaker 3>me if I would be interested in getting involved with

0:29:06.356 --> 0:29:11.036
<v Speaker 3>the Recording Academy. We'd had success and made some little

0:29:11.076 --> 0:29:14.956
<v Speaker 3>money and built a reputation. I thought the Academy was

0:29:14.996 --> 0:29:18.116
<v Speaker 3>really cool because, well, honestly, first I thought it was

0:29:18.116 --> 0:29:20.276
<v Speaker 3>cool because I could vote for myself to win a Grammy.

0:29:20.596 --> 0:29:22.396
<v Speaker 3>So that's why I first joined.

0:29:23.956 --> 0:29:25.676
<v Speaker 1>The reason I joined, yeah, I mean that was the

0:29:25.716 --> 0:29:26.676
<v Speaker 1>reason value.

0:29:26.356 --> 0:29:28.476
<v Speaker 2>Oh, I can vote a Producer of the Year. Yeah,

0:29:28.556 --> 0:29:29.236
<v Speaker 2>I want to join.

0:29:29.916 --> 0:29:33.116
<v Speaker 3>But I quickly realized that it's a really great organization

0:29:33.196 --> 0:29:38.316
<v Speaker 3>that is entirely built and exists only to serve music people.

0:29:38.756 --> 0:29:41.196
<v Speaker 3>And I was my whole life. You know from our talk,

0:29:41.236 --> 0:29:42.836
<v Speaker 3>you know I'm a music person from the time I

0:29:42.876 --> 0:29:44.956
<v Speaker 3>was nine years old, and my family were music people.

0:29:44.996 --> 0:29:48.636
<v Speaker 3>So being a part of the Recording Academy was instantly

0:29:48.796 --> 0:29:51.316
<v Speaker 3>exciting and appealing, just as a board member, just first

0:29:51.356 --> 0:29:54.356
<v Speaker 3>as a member, then an elected board member, then a

0:29:54.436 --> 0:29:57.196
<v Speaker 3>national officer, and then they elected me to be the

0:29:57.236 --> 0:29:59.396
<v Speaker 3>chair of the Board of the Recording Academy, and I

0:29:59.436 --> 0:30:01.556
<v Speaker 3>was honored and thrilled because I knew I could serve

0:30:01.676 --> 0:30:04.836
<v Speaker 3>our community in that role. And then there came a

0:30:04.876 --> 0:30:06.836
<v Speaker 3>time where they asked me if I would be the CEO,

0:30:07.676 --> 0:30:11.116
<v Speaker 3>and that changes from a volunteer position to a real

0:30:11.236 --> 0:30:13.036
<v Speaker 3>job and coming in the building and.

0:30:14.516 --> 0:30:15.876
<v Speaker 2>Working directly with the staff.

0:30:15.916 --> 0:30:18.396
<v Speaker 3>And so that was a decision that was again not planned,

0:30:18.476 --> 0:30:21.636
<v Speaker 3>is not something I was aspiring to do or looking

0:30:21.636 --> 0:30:24.756
<v Speaker 3>forward to, but I saw it as an opportunity to

0:30:24.796 --> 0:30:26.596
<v Speaker 3>give back and to serve and to make a difference

0:30:26.596 --> 0:30:29.556
<v Speaker 3>in music people's lives, and that's what excited me at

0:30:29.556 --> 0:30:30.436
<v Speaker 3>that point in my life.

0:30:30.636 --> 0:30:33.236
<v Speaker 1>Also was a bit of a precarious time to come

0:30:33.276 --> 0:30:36.636
<v Speaker 1>in like it might have felt like I it could

0:30:36.676 --> 0:30:40.036
<v Speaker 1>have felt also, I mean not that you seemed to

0:30:40.076 --> 0:30:42.716
<v Speaker 1>be a person who takes into account what could go wrong,

0:30:43.236 --> 0:30:45.596
<v Speaker 1>which is based on all the moves you make in life.

0:30:45.636 --> 0:30:48.956
<v Speaker 2>But like you know, there was I've been accused of that.

0:30:49.596 --> 0:30:51.236
<v Speaker 1>But it also was like they didn't come in at

0:30:51.236 --> 0:30:55.196
<v Speaker 1>a very easy time to be CEO of the According Academy.

0:30:55.236 --> 0:30:56.516
<v Speaker 1>I'll say, I'll say it that way.

0:30:56.756 --> 0:31:00.236
<v Speaker 3>It was a really tough time. But you remember, as

0:31:00.276 --> 0:31:02.676
<v Speaker 3>the chair, I had seen what had happened and why

0:31:02.716 --> 0:31:05.476
<v Speaker 3>it had gotten to where it was, and I also

0:31:05.476 --> 0:31:08.596
<v Speaker 3>saw the good stuff. I saw how important impactfully the

0:31:08.636 --> 0:31:11.436
<v Speaker 3>organization was. So for me it was actually a really

0:31:11.476 --> 0:31:14.796
<v Speaker 3>good time because we were depleted, we were looked down

0:31:14.796 --> 0:31:17.236
<v Speaker 3>on at that point to some degree, and we had

0:31:17.476 --> 0:31:20.436
<v Speaker 3>room to go. And as you said, I'm definitely the

0:31:20.516 --> 0:31:23.236
<v Speaker 3>eternal optimist, and I saw exactly what needed to be

0:31:23.276 --> 0:31:25.596
<v Speaker 3>done and what could be done, and so I just

0:31:25.676 --> 0:31:28.156
<v Speaker 3>jumped in and I'd say, we've come a long way

0:31:28.196 --> 0:31:29.556
<v Speaker 3>in the last six years.

0:31:29.956 --> 0:31:34.156
<v Speaker 1>So when you did join, can you explain that dichotomy

0:31:34.196 --> 0:31:38.156
<v Speaker 1>you just mentioned where it's sort of the recording Academy

0:31:38.236 --> 0:31:41.916
<v Speaker 1>is sort of colored this way, but you're also seeing

0:31:42.716 --> 0:31:45.636
<v Speaker 1>all the great that it's done over you know, the

0:31:45.716 --> 0:31:48.396
<v Speaker 1>decade decad and a half that you've been working with them.

0:31:48.756 --> 0:31:51.396
<v Speaker 1>How did it end up sort of bifurcated that way

0:31:51.436 --> 0:31:53.076
<v Speaker 1>where it's like, there's some things that need to be

0:31:53.116 --> 0:31:55.596
<v Speaker 1>cleaned up, and then there's also all this great stuff

0:31:55.596 --> 0:31:56.516
<v Speaker 1>that you.

0:31:56.476 --> 0:31:59.236
<v Speaker 3>Know, some of it was the lack of storytelling and

0:31:59.276 --> 0:32:02.996
<v Speaker 3>awareness of what the Recording Academy actually did. Everybody really

0:32:03.076 --> 0:32:05.636
<v Speaker 3>knew us for the show and the Grammy Awards and

0:32:05.676 --> 0:32:08.916
<v Speaker 3>the nominations and the winds and the snubs and who

0:32:09.156 --> 0:32:10.716
<v Speaker 3>lost and who didn't get what they got and who

0:32:10.716 --> 0:32:14.156
<v Speaker 3>wasn't represented accurately or equitably, and then there's all the

0:32:14.196 --> 0:32:15.996
<v Speaker 3>other work that was being done. So one of the

0:32:15.996 --> 0:32:18.756
<v Speaker 3>first things I realized is this is an amazing organization.

0:32:18.756 --> 0:32:19.556
<v Speaker 2>They've been around.

0:32:19.316 --> 0:32:21.916
<v Speaker 3>Sixty two years when I got there, and hundreds of

0:32:21.916 --> 0:32:24.276
<v Speaker 3>millions of dollars into the community. And the way of

0:32:24.316 --> 0:32:27.076
<v Speaker 3>age is philanthropy or people who needed help, pain and

0:32:27.156 --> 0:32:32.316
<v Speaker 3>rent or bills, medical bills, education, advocacy. All the things

0:32:32.316 --> 0:32:34.676
<v Speaker 3>that were happening every year, whether or not somebody wanted

0:32:34.716 --> 0:32:37.476
<v Speaker 3>Grammy or not these things were going on. So the

0:32:37.556 --> 0:32:39.876
<v Speaker 3>first order was for us to figure out how to

0:32:39.876 --> 0:32:45.556
<v Speaker 3>tell that story inside our own industry, inside our own community,

0:32:46.036 --> 0:32:48.876
<v Speaker 3>because everybody was so focused on who was winning and

0:32:48.916 --> 0:32:51.196
<v Speaker 3>who was losing, and they were losing focus on why

0:32:51.236 --> 0:32:54.556
<v Speaker 3>the organization existed, has to lift up music and to

0:32:54.636 --> 0:32:57.716
<v Speaker 3>the benefit of music people. So because I was from

0:32:57.756 --> 0:33:00.196
<v Speaker 3>the industry and I had relationships with artists, I produced

0:33:00.236 --> 0:33:02.556
<v Speaker 3>most of the artists that were angry and some of

0:33:02.556 --> 0:33:05.116
<v Speaker 3>the artists that were happy. I spent a lot of

0:33:05.116 --> 0:33:07.036
<v Speaker 3>time my first couple of years just talking to people

0:33:07.076 --> 0:33:10.516
<v Speaker 3>and explaining why the organizations, why I'm here, because they

0:33:10.516 --> 0:33:12.076
<v Speaker 3>would say, heart of you're crazy, get out of there,

0:33:12.076 --> 0:33:14.476
<v Speaker 3>and I said, no, this is important, this is important.

0:33:14.956 --> 0:33:16.836
<v Speaker 1>I'm the only one who thought it would be a yeah,

0:33:17.036 --> 0:33:18.836
<v Speaker 1>it could be a strange move to make.

0:33:18.676 --> 0:33:21.436
<v Speaker 3>And it was a strange move, but I knew how

0:33:21.476 --> 0:33:24.676
<v Speaker 3>important it was. And I'm not trying to overinflate my

0:33:24.836 --> 0:33:27.876
<v Speaker 3>own contribution to that or even the importance of the

0:33:27.916 --> 0:33:30.796
<v Speaker 3>Grammy Organization in the world. There's a lot of things

0:33:30.836 --> 0:33:34.156
<v Speaker 3>going on in the world that are very problematic and challenging,

0:33:34.916 --> 0:33:36.836
<v Speaker 3>but when it comes to the music community and doing

0:33:36.956 --> 0:33:39.276
<v Speaker 3>right by music people. I'm very proud of what the

0:33:39.356 --> 0:33:41.956
<v Speaker 3>organization has done and over the last six years, has

0:33:42.476 --> 0:33:46.836
<v Speaker 3>evolved into doing. And I think that's important. I think

0:33:46.836 --> 0:33:52.516
<v Speaker 3>it's important. Based on all the other discrepancies or challenges

0:33:52.756 --> 0:33:58.156
<v Speaker 3>or politics, or inequities or struggles that we have in society,

0:33:58.356 --> 0:34:02.436
<v Speaker 3>music matters and the magic of a musician or a

0:34:02.476 --> 0:34:07.436
<v Speaker 3>creator is all powerful to me. And maybe I'm overinflating that,

0:34:07.516 --> 0:34:10.836
<v Speaker 3>but I truly believe it. And that's why the organization

0:34:11.036 --> 0:34:13.436
<v Speaker 3>and serving music people and making sure there's space and

0:34:13.556 --> 0:34:15.596
<v Speaker 3>a healthy ecosystem in a way for them to make

0:34:15.596 --> 0:34:19.836
<v Speaker 3>a living and protections, that's important and that's why I'm

0:34:19.876 --> 0:34:20.716
<v Speaker 3>passionate about it.

0:34:20.916 --> 0:34:23.796
<v Speaker 1>I don't think you're overstated in it at all. I mean,

0:34:23.956 --> 0:34:26.236
<v Speaker 1>you know, you think about music has been such a

0:34:26.316 --> 0:34:33.916
<v Speaker 1>driver of culture, American culture for you know, eighties, eight

0:34:34.156 --> 0:34:34.996
<v Speaker 1>seventy and.

0:34:35.116 --> 0:34:37.556
<v Speaker 2>It says the phonograph Really yeah, you think about.

0:34:37.356 --> 0:34:40.076
<v Speaker 1>It many decades, you know. I'm concerned about, like, how

0:34:40.116 --> 0:34:42.236
<v Speaker 1>do we make music fun again in a way both

0:34:42.276 --> 0:34:46.476
<v Speaker 1>for like the artist and for the consumer or the fan.

0:34:46.996 --> 0:34:50.116
<v Speaker 1>You know, so much of the discussion is AI and

0:34:50.156 --> 0:34:53.596
<v Speaker 1>streaming and sales numbers, and we kind of lose tracks,

0:34:53.636 --> 0:34:56.316
<v Speaker 1>sometimes of yeah, just that music's fun.

0:34:56.476 --> 0:34:58.756
<v Speaker 3>I would imagine the young people listening to music think

0:34:58.876 --> 0:35:02.196
<v Speaker 3>music is really fun. I think we might be looking

0:35:02.236 --> 0:35:04.436
<v Speaker 3>at it through our lens of it used to be

0:35:04.556 --> 0:35:07.356
<v Speaker 3>like this. Yeah, And that's the one thing as a creator,

0:35:08.076 --> 0:35:11.476
<v Speaker 3>as a business lead. And I'm sure you've experienced this,

0:35:11.516 --> 0:35:13.516
<v Speaker 3>and I know you've probably subscribed to the same philosophy.

0:35:14.036 --> 0:35:16.196
<v Speaker 3>As soon as you get caught up in looking at

0:35:16.236 --> 0:35:18.396
<v Speaker 3>it through the lens of how it used to be.

0:35:19.516 --> 0:35:21.716
<v Speaker 3>I think it's dangerous. I think it's a little bit risky.

0:35:21.756 --> 0:35:25.236
<v Speaker 3>There's always the nostalgic and that's okay, and that's healthy.

0:35:25.916 --> 0:35:28.356
<v Speaker 3>But I think music's incredibly fun. And I'm sure a

0:35:28.356 --> 0:35:30.356
<v Speaker 3>lot of music people who are making it now are

0:35:30.396 --> 0:35:31.916
<v Speaker 3>loving it the same way I loved it when.

0:35:31.836 --> 0:35:32.436
<v Speaker 2>I first started.

0:35:32.516 --> 0:35:35.116
<v Speaker 3>They're excited, they wake up dreaming about it, they can't

0:35:35.116 --> 0:35:37.196
<v Speaker 3>wait to get in what used to be the studio

0:35:37.236 --> 0:35:39.636
<v Speaker 3>now is probably their laptop to make a new song.

0:35:39.956 --> 0:35:42.436
<v Speaker 3>And regardless of what the technology is or the delivery

0:35:42.476 --> 0:35:45.796
<v Speaker 3>mechanism or how it's consumed, music has the same power.

0:35:45.996 --> 0:35:48.036
<v Speaker 3>Music has the same effect on people. You still see

0:35:48.076 --> 0:35:49.876
<v Speaker 3>them dancing to it at their weddings. You see them

0:35:49.916 --> 0:35:52.356
<v Speaker 3>crying to it in their car after a breakup. This

0:35:52.476 --> 0:35:55.996
<v Speaker 3>music is incredible, So I think what you're saying is

0:35:55.996 --> 0:36:00.436
<v Speaker 3>is definitely different. How it's made is different. And the

0:36:00.596 --> 0:36:04.196
<v Speaker 3>challenge that we have, you and I as lovers of

0:36:04.316 --> 0:36:07.956
<v Speaker 3>music and people who grew up listening to incredible artists

0:36:07.996 --> 0:36:11.716
<v Speaker 3>and artistry late on a record or on a cassettra CD,

0:36:12.516 --> 0:36:16.196
<v Speaker 3>is is the music being made now? Do they have

0:36:16.236 --> 0:36:18.276
<v Speaker 3>the same care behind it? Do they have the same intention,

0:36:18.636 --> 0:36:21.556
<v Speaker 3>the same talent behind it? And I don't think that's

0:36:22.156 --> 0:36:25.716
<v Speaker 3>what's as important. I think it's more important to say

0:36:25.796 --> 0:36:27.796
<v Speaker 3>what is being made, what is being created. Of course

0:36:27.796 --> 0:36:31.036
<v Speaker 3>there's issues around AI, and I'm not dismissing those concerns.

0:36:31.716 --> 0:36:34.476
<v Speaker 3>But I remember when I was a young kid, like

0:36:34.596 --> 0:36:37.356
<v Speaker 3>hip hop music that wasn't even looked at like music, Like, oh,

0:36:37.356 --> 0:36:39.356
<v Speaker 3>that's not music, it's just temper as a fad, that's

0:36:39.396 --> 0:36:41.116
<v Speaker 3>not you don't have to have any talent. They're not

0:36:41.156 --> 0:36:43.716
<v Speaker 3>even singing, they're not even playing instruments, they're just spinning records.

0:36:44.836 --> 0:36:46.916
<v Speaker 3>And when I was in that era, I was like, man,

0:36:46.956 --> 0:36:50.396
<v Speaker 3>that's an incredible talent. These hip hop artists are amazing

0:36:50.756 --> 0:36:52.596
<v Speaker 3>I would listen to them like how do they do that?

0:36:52.996 --> 0:36:54.756
<v Speaker 3>But the people before me didn't even think that was

0:36:54.756 --> 0:36:58.116
<v Speaker 3>a talent. So I think that's the challenge we have

0:36:58.276 --> 0:36:59.996
<v Speaker 3>is to look at how music is being made now

0:37:00.516 --> 0:37:02.396
<v Speaker 3>and make sure we recognize that it is a true

0:37:02.436 --> 0:37:05.236
<v Speaker 3>talent to be able to create things that move people today.

0:37:05.996 --> 0:37:09.996
<v Speaker 1>So I guess how you know, with the new technology

0:37:10.036 --> 0:37:11.996
<v Speaker 1>now and some of like what we're starting to see

0:37:12.036 --> 0:37:16.556
<v Speaker 1>as like a lot of souno and I mean we're

0:37:16.636 --> 0:37:19.756
<v Speaker 1>beyond not just not going to the studio anymore making

0:37:19.756 --> 0:37:22.276
<v Speaker 1>this stuff at home. How are you guys thinking about

0:37:22.596 --> 0:37:25.596
<v Speaker 1>that in terms of the organization.

0:37:25.916 --> 0:37:30.196
<v Speaker 3>Yeah, We're always going to champion and support and celebrate

0:37:30.276 --> 0:37:33.356
<v Speaker 3>human creativity end of statement.

0:37:34.076 --> 0:37:36.156
<v Speaker 2>How humans use tools is.

0:37:36.156 --> 0:37:37.876
<v Speaker 3>Something that's going to change, and we're going to continue

0:37:37.916 --> 0:37:40.636
<v Speaker 3>to look at every year. You know, we're fortunate we

0:37:40.636 --> 0:37:43.636
<v Speaker 3>have a board of trustees and a chair and membership

0:37:43.636 --> 0:37:46.476
<v Speaker 3>groups and awards and nominations committees that all look at

0:37:46.476 --> 0:37:48.836
<v Speaker 3>this stuff every day and they're in the weeds saying, Okay,

0:37:48.876 --> 0:37:49.596
<v Speaker 3>are we doing it right?

0:37:49.676 --> 0:37:50.516
<v Speaker 2>Are we getting it right?

0:37:51.036 --> 0:37:54.676
<v Speaker 3>And so as an organization, we'll always try and stay

0:37:54.676 --> 0:37:56.876
<v Speaker 3>ahead of what's happening, especially where we are now with

0:37:56.916 --> 0:37:58.836
<v Speaker 3>the bias for action and really making sure we're paying

0:37:58.836 --> 0:38:01.636
<v Speaker 3>attention and seeing around corners. But we are going to

0:38:01.636 --> 0:38:04.636
<v Speaker 3>celebrate human creativity. But we understand AI is a tool

0:38:04.676 --> 0:38:07.116
<v Speaker 3>that's going to be used, yeah fact, And if we

0:38:07.156 --> 0:38:10.076
<v Speaker 3>try and pretend like it's not or and ban it

0:38:10.116 --> 0:38:12.916
<v Speaker 3>and say we can't have AI in our industry, I

0:38:12.916 --> 0:38:14.956
<v Speaker 3>think we will have missed the plot and we will

0:38:14.956 --> 0:38:19.236
<v Speaker 3>have missed the opportunity to acknowledge how people are making music.

0:38:20.156 --> 0:38:22.396
<v Speaker 3>It's going to be a choice. I'm not saying everybody's

0:38:22.396 --> 0:38:23.996
<v Speaker 3>going to be using new technologies. There's going to be

0:38:24.036 --> 0:38:25.476
<v Speaker 3>some people that don't want to use it, and I'm

0:38:25.556 --> 0:38:28.396
<v Speaker 3>really good with that. As you can imagine, there's also

0:38:28.436 --> 0:38:30.876
<v Speaker 3>going to be people that see it as an opportunity

0:38:30.916 --> 0:38:32.956
<v Speaker 3>to come into the business in a time when maybe

0:38:32.956 --> 0:38:35.596
<v Speaker 3>they otherwise would not be able to do so, which

0:38:35.636 --> 0:38:39.076
<v Speaker 3>is very analogous to when I started, I was making

0:38:39.116 --> 0:38:41.156
<v Speaker 3>records on tape, but then when pro tools came out,

0:38:41.276 --> 0:38:43.716
<v Speaker 3>a whole group of people were able to now sing

0:38:43.716 --> 0:38:45.636
<v Speaker 3>because they could do unlimited takes and they could put

0:38:45.636 --> 0:38:48.196
<v Speaker 3>auto tune on their voice. They could chop things together,

0:38:48.436 --> 0:38:51.156
<v Speaker 3>whereas before they couldn't and that created a whole new,

0:38:51.156 --> 0:38:55.356
<v Speaker 3>exciting influx of talented people. So where we are again

0:38:55.476 --> 0:38:58.316
<v Speaker 3>is celebrate human creativity. We're not going to allow AI

0:38:58.476 --> 0:39:01.956
<v Speaker 3>to overrun our members, our human creators, our human singers,

0:39:01.996 --> 0:39:05.636
<v Speaker 3>our human songwriters. But for now, we see it as

0:39:06.436 --> 0:39:09.956
<v Speaker 3>a viable tool towards creation, and there's a line that

0:39:10.396 --> 0:39:12.436
<v Speaker 3>we have to decide where that is how much can

0:39:12.516 --> 0:39:13.076
<v Speaker 3>be used?

0:39:13.356 --> 0:39:15.076
<v Speaker 1>Do you know where that line is? Right now?

0:39:15.396 --> 0:39:15.916
<v Speaker 2>Right now?

0:39:16.036 --> 0:39:19.196
<v Speaker 3>It's you know, we feel like we have an understanding

0:39:19.196 --> 0:39:22.236
<v Speaker 3>of where the line is. It's a majority of human creativity,

0:39:22.276 --> 0:39:25.196
<v Speaker 3>and that can be interpreted a couple of different ways,

0:39:25.316 --> 0:39:26.916
<v Speaker 3>And for now we're going to leave it a little

0:39:26.916 --> 0:39:31.556
<v Speaker 3>bit not ambiguous, but flexible because technology is changing so quickly,

0:39:31.716 --> 0:39:34.476
<v Speaker 3>and while the Copyright Office still also doesn't know what

0:39:34.516 --> 0:39:37.596
<v Speaker 3>the threshold is for a human creativity and a copyrightable moment.

0:39:37.916 --> 0:39:40.156
<v Speaker 3>Is it two prompts? Is it five prompts? Is it

0:39:40.596 --> 0:39:42.916
<v Speaker 3>a prompt and a temple change and a key change?

0:39:42.916 --> 0:39:46.236
<v Speaker 3>There's so many uncertainties. What I want to make sure

0:39:46.316 --> 0:39:48.636
<v Speaker 3>we do as an organization, what I think our board

0:39:48.996 --> 0:39:51.076
<v Speaker 3>and our elected leadership want to do as an organization,

0:39:51.116 --> 0:39:53.196
<v Speaker 3>and make sure we're honoring music in the way that

0:39:53.196 --> 0:39:56.796
<v Speaker 3>it's being made and created while still maintaining the ultimate

0:39:56.836 --> 0:40:00.196
<v Speaker 3>respect to the human creativity, because that's important. And now

0:40:00.196 --> 0:40:03.996
<v Speaker 3>I've said it so many times. A computer is not

0:40:04.036 --> 0:40:06.676
<v Speaker 3>going to replace what's in here. A computer is not

0:40:06.676 --> 0:40:10.556
<v Speaker 3>going to have that interpersonal sperience that we have and

0:40:10.636 --> 0:40:13.556
<v Speaker 3>be able to regurgitate that just because they've ingested a

0:40:13.556 --> 0:40:18.156
<v Speaker 3>bunch of songs. What computers can do is make some cool,

0:40:18.276 --> 0:40:24.276
<v Speaker 3>algorithmic sounding music that I think will hopefully amplify or

0:40:24.476 --> 0:40:27.596
<v Speaker 3>enhance what we as humans can make and inspire us

0:40:27.636 --> 0:40:29.716
<v Speaker 3>to do something new and different. What's going to be

0:40:29.756 --> 0:40:33.836
<v Speaker 3>really differentiating us from generative music is going to be

0:40:33.876 --> 0:40:36.716
<v Speaker 3>something that the computer hasn't ever been able to figure out,

0:40:36.996 --> 0:40:39.636
<v Speaker 3>They've probably never heard before. And so I think there's

0:40:39.676 --> 0:40:42.996
<v Speaker 3>a great opportunity for us as a creative community to

0:40:43.036 --> 0:40:45.956
<v Speaker 3>take this challenge, take this moment, and really push the

0:40:45.996 --> 0:40:47.956
<v Speaker 3>boundaries of how we're creating and what we're creating.

0:40:48.196 --> 0:40:51.156
<v Speaker 1>Do you worry at all? That? And then interim and

0:40:51.196 --> 0:40:53.036
<v Speaker 1>this time where we're sort of figuring out where the

0:40:53.076 --> 0:40:56.076
<v Speaker 1>line is and exactly where our house is all going

0:40:56.116 --> 0:41:01.516
<v Speaker 1>to shake out legally, culturally, within the academy. I could

0:41:01.756 --> 0:41:03.676
<v Speaker 1>see easily us getting in a place where people just

0:41:03.716 --> 0:41:06.556
<v Speaker 1>assume things are being made, you know, like where people

0:41:06.636 --> 0:41:10.516
<v Speaker 1>assume that more ais maybe being used and is or

0:41:10.556 --> 0:41:13.196
<v Speaker 1>maybe it is and maybe like or maybe we get

0:41:13.236 --> 0:41:16.156
<v Speaker 1>to a point where there is a lot of you know,

0:41:16.236 --> 0:41:20.956
<v Speaker 1>quote unquote AI slop making it into playlists or whatever

0:41:21.076 --> 0:41:26.076
<v Speaker 1>or even onto records that might end up becoming nominated

0:41:26.156 --> 0:41:26.996
<v Speaker 1>Grammy nominated.

0:41:27.116 --> 0:41:27.316
<v Speaker 2>You know.

0:41:27.356 --> 0:41:29.076
<v Speaker 1>So do you worry in the interim as we're figuring

0:41:29.116 --> 0:41:31.556
<v Speaker 1>it all this out the quality control of in the

0:41:31.596 --> 0:41:33.676
<v Speaker 1>perception for fans, we worry.

0:41:33.716 --> 0:41:35.796
<v Speaker 3>We don't worry about the quality control because that's really

0:41:35.836 --> 0:41:39.276
<v Speaker 3>not our job. We worry about making sure that there's

0:41:40.276 --> 0:41:44.956
<v Speaker 3>guardrails in place because my version of quality might not

0:41:45.036 --> 0:41:46.596
<v Speaker 3>be your version of quality. I don't think we should

0:41:46.596 --> 0:41:48.796
<v Speaker 3>be regulating that. But what we do want to make

0:41:48.836 --> 0:41:51.836
<v Speaker 3>sure is that there are rules in place that protect

0:41:51.916 --> 0:41:54.556
<v Speaker 3>human creativity. And yes, we worry about it every day,

0:41:54.636 --> 0:41:57.596
<v Speaker 3>and it's something that we talk about around our awards

0:41:57.636 --> 0:42:01.196
<v Speaker 3>about submissions. You know, how do we categorize music? How

0:42:01.196 --> 0:42:02.996
<v Speaker 3>do we talk about as their language that we can

0:42:03.076 --> 0:42:06.116
<v Speaker 3>attach to certain things? Are the thresholds that people need

0:42:06.156 --> 0:42:08.516
<v Speaker 3>to declare before they enter. So all those things are

0:42:08.556 --> 0:42:12.356
<v Speaker 3>talked about on a daily, weekly basis. And as I said,

0:42:12.396 --> 0:42:14.596
<v Speaker 3>it's moving so quickly. We have to be diligent and

0:42:14.596 --> 0:42:16.836
<v Speaker 3>we have to stay on top of it. And I

0:42:16.836 --> 0:42:18.316
<v Speaker 3>can tell you we absolutely are.

0:42:18.476 --> 0:42:22.396
<v Speaker 1>Okay, Yeah, we're getting into like a like a trust

0:42:22.396 --> 0:42:25.396
<v Speaker 1>but verify trust, but verify stage of things.

0:42:25.396 --> 0:42:27.476
<v Speaker 3>It's just weird, it is, and it's going to continue

0:42:27.516 --> 0:42:30.916
<v Speaker 3>to be weird. There's you know, detection tools that we're

0:42:30.956 --> 0:42:33.236
<v Speaker 3>experimenting with, and I know other people are as well.

0:42:33.276 --> 0:42:36.676
<v Speaker 3>There's requests that we're making on the advocacy level federally,

0:42:36.876 --> 0:42:40.236
<v Speaker 3>you know, legislation that we'd like to see put in place.

0:42:40.356 --> 0:42:43.756
<v Speaker 3>There's labeling things that we're asking from streamers or other

0:42:45.596 --> 0:42:47.756
<v Speaker 3>places people get their music. So all those things are

0:42:47.756 --> 0:42:49.716
<v Speaker 3>things we talk about and think about to make sure

0:42:49.756 --> 0:42:52.676
<v Speaker 3>that the consumers aware because that's a big part of it.

0:42:52.716 --> 0:42:55.236
<v Speaker 3>We want to make sure there's not deception. If you're

0:42:55.316 --> 0:42:57.396
<v Speaker 3>using AI, you think that's part of your process and

0:42:57.436 --> 0:42:59.556
<v Speaker 3>you want to do it, I think that's okay if

0:42:59.596 --> 0:43:01.636
<v Speaker 3>you can tell the consumers how it's being used, as

0:43:01.636 --> 0:43:04.836
<v Speaker 3>long as you're not infringing on somebody else's copyright, using

0:43:04.876 --> 0:43:08.516
<v Speaker 3>somebody else's music, and ingesting training on that we're outputting

0:43:08.556 --> 0:43:10.916
<v Speaker 3>it and not can considering where you were learned, where

0:43:10.916 --> 0:43:13.636
<v Speaker 3>you learn from. Also making sure if you're using an

0:43:13.716 --> 0:43:16.956
<v Speaker 3>artist's voice or likeness is there, an approval is there,

0:43:17.036 --> 0:43:21.036
<v Speaker 3>remuneration is there the right credit. So those are all

0:43:21.116 --> 0:43:21.876
<v Speaker 3>things that we think about.

0:43:21.996 --> 0:43:25.276
<v Speaker 1>Yeah, after the break the rest of my conversation with

0:43:25.396 --> 0:43:32.156
<v Speaker 1>Harvey Mason Jr. We're an interesting time where I feel

0:43:32.196 --> 0:43:35.196
<v Speaker 1>like a lot of the traditional gatekeepers of music, and

0:43:35.236 --> 0:43:36.956
<v Speaker 1>again I don't want to I don't not using gatekeeper

0:43:36.996 --> 0:43:39.756
<v Speaker 1>in a bad way. I'm talking about people like Clive

0:43:39.836 --> 0:43:42.676
<v Speaker 1>Davis who we just lost, or Pancy Jones we've talked about,

0:43:42.756 --> 0:43:46.196
<v Speaker 1>or Mo Austin who just like people who were kind

0:43:46.236 --> 0:43:49.876
<v Speaker 1>of in their their taste sort of dictated what got

0:43:49.956 --> 0:43:52.516
<v Speaker 1>down to the consumer level and had a lot of

0:43:52.556 --> 0:43:57.356
<v Speaker 1>success with that. And certainly we're in a more decentralized

0:43:57.436 --> 0:44:01.156
<v Speaker 1>era now. So do you do you view the recording

0:44:01.236 --> 0:44:09.116
<v Speaker 1>academy as being needing to move in a more decentralized

0:44:09.196 --> 0:44:10.756
<v Speaker 1>sort of way, or do do you sort of view

0:44:10.796 --> 0:44:15.236
<v Speaker 1>it as being an arbiter for what is good in music?

0:44:15.396 --> 0:44:16.476
<v Speaker 1>How do you think about that?

0:44:16.596 --> 0:44:18.196
<v Speaker 2>You know, yeah, I mean that's tough.

0:44:19.076 --> 0:44:23.516
<v Speaker 3>What I view it as is a unique award given

0:44:23.556 --> 0:44:27.076
<v Speaker 3>by your peers for excellence in any different field of

0:44:27.196 --> 0:44:30.716
<v Speaker 3>recording arts and sciences. And we don't claim to say

0:44:31.236 --> 0:44:36.276
<v Speaker 3>what is better than something else, or try and say

0:44:36.316 --> 0:44:38.236
<v Speaker 3>this is the only way you do it, and this

0:44:38.276 --> 0:44:40.836
<v Speaker 3>is how you make a successful record or song. We

0:44:40.876 --> 0:44:43.836
<v Speaker 3>have roughly sixteen thousand voters, and those voters are all

0:44:43.956 --> 0:44:49.876
<v Speaker 3>music professionals, so it's subjective and sometimes what they like

0:44:49.956 --> 0:44:51.996
<v Speaker 3>might not be what the general public likes. And that's

0:44:51.996 --> 0:44:54.676
<v Speaker 3>when we get into some of these times when people think, oh, well,

0:44:55.116 --> 0:44:57.716
<v Speaker 3>the Academy snubbed something. Well, the Academy is made up

0:44:57.716 --> 0:45:00.676
<v Speaker 3>of professional music people and those people are going to

0:45:00.756 --> 0:45:04.356
<v Speaker 3>have opinions and tastes. And the reason that the voting

0:45:04.396 --> 0:45:06.756
<v Speaker 3>membership is important is it's got to be diverse. It's

0:45:06.756 --> 0:45:08.956
<v Speaker 3>got to spread across different genres of music. It has

0:45:08.996 --> 0:45:11.396
<v Speaker 3>to have different people because, as I said, the two

0:45:11.396 --> 0:45:13.836
<v Speaker 3>of us might not align on what is excellent.

0:45:13.916 --> 0:45:15.556
<v Speaker 2>But if you get a big enough group, and you

0:45:15.596 --> 0:45:16.356
<v Speaker 2>get a group of.

0:45:16.916 --> 0:45:22.116
<v Speaker 3>People that have different likes and different experiences and different expertise,

0:45:22.436 --> 0:45:25.036
<v Speaker 3>then you get I think a generally a good feel

0:45:25.116 --> 0:45:28.756
<v Speaker 3>for a subjective outcome of what's excellent for that year.

0:45:29.196 --> 0:45:34.156
<v Speaker 3>And so I don't think we need to change that drastically,

0:45:34.196 --> 0:45:36.196
<v Speaker 3>because that's what makes us different is it's not a

0:45:36.236 --> 0:45:38.796
<v Speaker 3>popularity contest. It's not about how many streams you had,

0:45:39.236 --> 0:45:42.196
<v Speaker 3>how many journalists review your thing five stars, about the

0:45:42.196 --> 0:45:45.836
<v Speaker 3>people who make music every day, writers, producers, engineers, singers,

0:45:46.156 --> 0:45:48.156
<v Speaker 3>people who work in our business. They listen to the

0:45:48.276 --> 0:45:50.436
<v Speaker 3>music and they decide what they like in any given year.

0:45:50.596 --> 0:45:53.756
<v Speaker 1>Yeah. Yeah, when you took over, you got rid of

0:45:54.236 --> 0:45:57.756
<v Speaker 1>quote unquotes like sort of secret nominating or how would you.

0:45:57.836 --> 0:46:01.396
<v Speaker 2>The nominations committees. Yeah, they called them the secret committees.

0:46:01.476 --> 0:46:04.236
<v Speaker 1>The secret committee was that like, internally we.

0:46:04.236 --> 0:46:06.556
<v Speaker 3>Didn't call it that people did and they were trying

0:46:06.556 --> 0:46:08.836
<v Speaker 3>to demonize those committees, and those committees were really important,

0:46:08.836 --> 0:46:10.916
<v Speaker 3>they sort to purpose for a time. And the reason

0:46:10.956 --> 0:46:13.476
<v Speaker 3>they thought they were secret was because we never disclosed

0:46:13.476 --> 0:46:16.156
<v Speaker 3>who was on those committees, because we were afraid of

0:46:16.196 --> 0:46:19.676
<v Speaker 3>those people getting lobbied or getting squeezed to make sure

0:46:19.676 --> 0:46:22.716
<v Speaker 3>they're giving people nominations. But those committees were made up

0:46:22.716 --> 0:46:25.316
<v Speaker 3>of music professionals, and so we would have a nominating

0:46:25.316 --> 0:46:29.516
<v Speaker 3>committee for pop one for rock, one for jazz, and

0:46:29.596 --> 0:46:33.476
<v Speaker 3>on that committee would be the leading jazz creators or

0:46:33.556 --> 0:46:36.676
<v Speaker 3>leading pop creators, and they would not decide who got

0:46:36.716 --> 0:46:40.076
<v Speaker 3>the nomination, but ultimately narrow down the field to some degree.

0:46:40.196 --> 0:46:42.836
<v Speaker 3>And it was a step that was put in place

0:46:42.876 --> 0:46:46.156
<v Speaker 3>in a time when maybe the membership wasn't as diverse,

0:46:46.196 --> 0:46:49.196
<v Speaker 3>and it wasn't as experienced across different genres of music.

0:46:49.236 --> 0:46:50.876
<v Speaker 3>And at that time, when I first got here, you

0:46:50.876 --> 0:46:52.116
<v Speaker 3>could vote anywhere on the ballot.

0:46:52.596 --> 0:46:52.876
<v Speaker 2>You could.

0:46:53.436 --> 0:46:55.436
<v Speaker 3>You might have had a song in the nineteen sixties

0:46:55.756 --> 0:46:58.916
<v Speaker 3>and you're still voting for best Hip Hop Artists, and

0:46:58.956 --> 0:47:01.276
<v Speaker 3>you might not even know that genre, but you recognize

0:47:01.276 --> 0:47:03.956
<v Speaker 3>a name, and so the nomination review committees would try

0:47:03.996 --> 0:47:08.596
<v Speaker 3>to prevent that from happening. But once we started, as

0:47:08.636 --> 0:47:10.636
<v Speaker 3>you were touching, you know, and I got in the role,

0:47:10.996 --> 0:47:14.276
<v Speaker 3>we quickly realized that the nomination review committees were no

0:47:14.316 --> 0:47:18.876
<v Speaker 3>longer necessary, provided that we could upgrade our membership and

0:47:18.996 --> 0:47:21.756
<v Speaker 3>evolve our membership make sure that they were all requalified.

0:47:21.796 --> 0:47:24.236
<v Speaker 3>So we requalified. Ninety nine percent of all of our

0:47:24.236 --> 0:47:27.476
<v Speaker 3>members have been requalified, and I think the last percentage

0:47:27.476 --> 0:47:29.516
<v Speaker 3>has probably done now as well, which means you have

0:47:29.596 --> 0:47:31.636
<v Speaker 3>to be relevant, you have to have music in the

0:47:31.716 --> 0:47:33.356
<v Speaker 3>last five years, you have to have the right amount

0:47:33.396 --> 0:47:36.276
<v Speaker 3>of credits, and your application has to be re reviewed.

0:47:36.436 --> 0:47:38.836
<v Speaker 3>So all of our members got that. And then what

0:47:38.876 --> 0:47:41.556
<v Speaker 3>we also changed is you can't just graze across the

0:47:41.596 --> 0:47:43.596
<v Speaker 3>ballot and see who you like. Oh I know that person,

0:47:43.676 --> 0:47:45.596
<v Speaker 3>I'm going to vote for them, because that's not what.

0:47:45.516 --> 0:47:45.996
<v Speaker 2>This is about.

0:47:46.036 --> 0:47:49.276
<v Speaker 3>It's about do you know the music, listen to the music,

0:47:49.836 --> 0:47:52.676
<v Speaker 3>and again subjectively, try and decide which one do you

0:47:52.716 --> 0:47:54.956
<v Speaker 3>think is the best for the year. So we changed

0:47:54.996 --> 0:47:57.236
<v Speaker 3>the membership, we changed the way we voted, and not

0:47:57.316 --> 0:47:59.076
<v Speaker 3>allowed us to eliminate the noms committees.

0:47:59.476 --> 0:48:01.036
<v Speaker 1>And do you feel like it's gotten to a place

0:48:01.036 --> 0:48:03.756
<v Speaker 1>where's more the results are more pure now, or the

0:48:03.796 --> 0:48:06.716
<v Speaker 1>winners or the like. It's where it's kind of really.

0:48:08.836 --> 0:48:10.796
<v Speaker 3>I don't know if pure is the right word, And

0:48:10.916 --> 0:48:12.876
<v Speaker 3>you and the listeners could probably tell me if you

0:48:12.876 --> 0:48:13.796
<v Speaker 3>think we've gotten better.

0:48:13.876 --> 0:48:14.556
<v Speaker 2>I think we've.

0:48:14.396 --> 0:48:20.116
<v Speaker 3>Had more consistency and probably more realistic outcomes based around

0:48:20.916 --> 0:48:24.236
<v Speaker 3>what's going on in the industry today, less like at

0:48:24.276 --> 0:48:26.516
<v Speaker 3>a left field shock surprise, like how in the heck

0:48:26.596 --> 0:48:29.396
<v Speaker 3>did that person even get nominated or let alone win,

0:48:29.476 --> 0:48:32.476
<v Speaker 3>there's less of those. But also, you know, some of

0:48:32.556 --> 0:48:35.156
<v Speaker 3>what's cool about the Grammys is a discovery and you

0:48:35.196 --> 0:48:37.916
<v Speaker 3>get to see something that maybe you weren't aware of,

0:48:37.996 --> 0:48:40.036
<v Speaker 3>and all of a sudden, there's a light shine on

0:48:40.076 --> 0:48:42.756
<v Speaker 3>something new and you're like, oh, that's really cool. I

0:48:42.796 --> 0:48:46.876
<v Speaker 3>love that. But I do think because of the membership's

0:48:46.916 --> 0:48:48.796
<v Speaker 3>evolution and because of some of the rules that are

0:48:48.836 --> 0:48:51.796
<v Speaker 3>in place, we are doing better. I want to continue

0:48:51.836 --> 0:48:54.916
<v Speaker 3>to improve, and we're always looking at our membership, and

0:48:55.036 --> 0:48:57.356
<v Speaker 3>the membership has to change, by the way, when new

0:48:57.396 --> 0:48:59.756
<v Speaker 3>genres come in, we have to make sure we have

0:48:59.836 --> 0:49:02.356
<v Speaker 3>the voters that correspond to those genres so they can

0:49:02.396 --> 0:49:03.516
<v Speaker 3>evaluate it accurately.

0:49:03.596 --> 0:49:04.276
<v Speaker 2>Because if we have.

0:49:04.276 --> 0:49:05.516
<v Speaker 3>All one type of voter and then all of a

0:49:05.516 --> 0:49:07.796
<v Speaker 3>sudden this type of music comes in, we're slipping back

0:49:07.796 --> 0:49:10.116
<v Speaker 3>into how we used to be, where people didn't have

0:49:10.916 --> 0:49:14.156
<v Speaker 3>the ears for that music. So we'll continue to watch

0:49:14.236 --> 0:49:15.396
<v Speaker 3>that and try and evolve.

0:49:15.476 --> 0:49:17.196
<v Speaker 1>In certainly the last decade or so, I mean just

0:49:17.196 --> 0:49:21.676
<v Speaker 1>with so much, so much with sort of these regional

0:49:21.756 --> 0:49:26.236
<v Speaker 1>world scenes, yeah, becoming you know, K pop or afro

0:49:26.356 --> 0:49:27.236
<v Speaker 1>beats or eat psych.

0:49:27.356 --> 0:49:30.556
<v Speaker 3>Yeah, we just introduced the Asian Pop Performance category and

0:49:30.596 --> 0:49:33.116
<v Speaker 3>I think three years ago we did African performance category.

0:49:33.236 --> 0:49:35.236
<v Speaker 3>So if you're going to have those categories, you really

0:49:35.236 --> 0:49:37.036
<v Speaker 3>got to make sure you have the right voters, Otherwise

0:49:37.516 --> 0:49:39.716
<v Speaker 3>you're doing them a disservice. And the reason we put

0:49:39.716 --> 0:49:41.556
<v Speaker 3>those categories in is so that we can honor the

0:49:41.596 --> 0:49:43.756
<v Speaker 3>music and so we can show respect to that music

0:49:43.796 --> 0:49:45.596
<v Speaker 3>because it's happening, it's poppin, and we want to make

0:49:45.596 --> 0:49:47.716
<v Speaker 3>sure it's part of what we're doing. But if we

0:49:47.796 --> 0:49:50.556
<v Speaker 3>don't have the right outcomes and those genres, because we

0:49:50.556 --> 0:49:53.116
<v Speaker 3>don't have the right membership, since we're messing.

0:49:52.876 --> 0:49:56.436
<v Speaker 1>Up amazing over the next decade or so. What are

0:49:56.476 --> 0:49:59.036
<v Speaker 1>you excited about in music and what are you most

0:49:59.316 --> 0:50:00.036
<v Speaker 1>concerned about.

0:50:00.556 --> 0:50:04.956
<v Speaker 3>I'm really excited about people having access to creating music

0:50:05.036 --> 0:50:08.116
<v Speaker 3>and listening to music and discovery music. There's more music

0:50:08.116 --> 0:50:10.316
<v Speaker 3>being listened to now than ever. I think that's a

0:50:10.356 --> 0:50:13.156
<v Speaker 3>cool stat because I love music and I make music.

0:50:13.156 --> 0:50:16.196
<v Speaker 3>I still am in the studio making music. So the

0:50:16.196 --> 0:50:18.996
<v Speaker 3>fact that more people are enjoying it, that it's affecting

0:50:18.996 --> 0:50:24.356
<v Speaker 3>more people, that's exciting. The idea that my niece calls

0:50:24.396 --> 0:50:26.796
<v Speaker 3>me from Dallas and says, Uncle Harvey, I just made

0:50:26.796 --> 0:50:28.676
<v Speaker 3>a song check it out and she sends it to me,

0:50:28.716 --> 0:50:31.756
<v Speaker 3>and we can debate around whether or not you think

0:50:31.796 --> 0:50:36.556
<v Speaker 3>that's healthy or okay, or should even be called music making,

0:50:36.956 --> 0:50:39.956
<v Speaker 3>But the fact that she's coming into the world of

0:50:40.076 --> 0:50:44.756
<v Speaker 3>creating and expressing herself through music, I think that's cool. Again,

0:50:44.956 --> 0:50:48.396
<v Speaker 3>making sure that we take care of the legality and.

0:50:48.396 --> 0:50:50.916
<v Speaker 1>Are you are you running the same test on your niece.

0:50:51.756 --> 0:50:54.156
<v Speaker 3>Yeah, yeah, make sure you're signing the right things, they're

0:50:54.156 --> 0:50:58.476
<v Speaker 3>giving credit. So I'm excited about those things. And some

0:50:58.516 --> 0:51:01.636
<v Speaker 3>of that is also what makes me nervous. Does music

0:51:01.716 --> 0:51:05.036
<v Speaker 3>become commoditized? Does it become too easy to create? Does

0:51:05.076 --> 0:51:08.836
<v Speaker 3>it come too easy and disposable? Does it become something

0:51:08.876 --> 0:51:14.436
<v Speaker 3>that is overlooked and just in the background. And I

0:51:14.476 --> 0:51:16.196
<v Speaker 3>have faith that that's not going to be the case,

0:51:16.596 --> 0:51:19.276
<v Speaker 3>because I think music is too powerful and too important

0:51:19.276 --> 0:51:22.876
<v Speaker 3>and people who make music are, in my mind, the

0:51:22.956 --> 0:51:26.676
<v Speaker 3>most special and so I worry less about that. But

0:51:26.756 --> 0:51:28.916
<v Speaker 3>that is something that we all have to think about.

0:51:28.956 --> 0:51:31.476
<v Speaker 3>And you mentioned the AI slop and what does that

0:51:31.556 --> 0:51:33.516
<v Speaker 3>mean for listeners and what does that mean for our

0:51:33.516 --> 0:51:36.076
<v Speaker 3>community of people who make music and have spent the

0:51:36.156 --> 0:51:39.036
<v Speaker 3>ten thousand or in some other cases the forty thousand

0:51:39.076 --> 0:51:42.036
<v Speaker 3>hours that it takes to really refine your craft and

0:51:42.076 --> 0:51:44.596
<v Speaker 3>perfect your craft. And I still think there's huge value

0:51:44.596 --> 0:51:47.556
<v Speaker 3>in that, and I would hate to see that lost.

0:51:48.556 --> 0:51:51.756
<v Speaker 3>But we have to acknowledge things are going to change.

0:51:51.756 --> 0:51:55.236
<v Speaker 3>They always have. Our industry has seen it time and

0:51:55.276 --> 0:51:57.516
<v Speaker 3>time again. The way the music is made has changed,

0:51:57.556 --> 0:52:00.516
<v Speaker 3>the way music is consumed has changed. And that is

0:52:00.516 --> 0:52:03.316
<v Speaker 3>not stagnant and it's not binary. It's not either this

0:52:03.476 --> 0:52:05.116
<v Speaker 3>or that. It's going to evolve, it's going to flow,

0:52:05.116 --> 0:52:07.156
<v Speaker 3>it's going to grow, and as long as we can

0:52:07.196 --> 0:52:10.316
<v Speaker 3>be respectful to the creative process and the people that

0:52:10.356 --> 0:52:15.916
<v Speaker 3>are making music. I'm looking forward to what comes next

0:52:15.956 --> 0:52:17.796
<v Speaker 3>and what the new sounds are. What's the new genre

0:52:17.836 --> 0:52:20.876
<v Speaker 3>of music, what's the new way that we're going to

0:52:20.916 --> 0:52:24.636
<v Speaker 3>listen to music and celebrate music. There's so many new possibilities.

0:52:25.116 --> 0:52:28.476
<v Speaker 1>Yeah, well, I hope you're right, man, I hope you're right.

0:52:28.476 --> 0:52:29.156
<v Speaker 1>I think you're right.

0:52:29.236 --> 0:52:33.236
<v Speaker 3>You know you know I'm right because music people are resilient.

0:52:33.596 --> 0:52:35.076
<v Speaker 3>What do you think music people are going to stop

0:52:35.116 --> 0:52:35.676
<v Speaker 3>making music?

0:52:35.756 --> 0:52:36.196
<v Speaker 2>No?

0:52:36.196 --> 0:52:38.716
<v Speaker 3>No, you know all the great records you've grown up

0:52:38.756 --> 0:52:40.876
<v Speaker 3>listening to, those are the people. Those people are still

0:52:40.876 --> 0:52:43.796
<v Speaker 3>out here. Making music, and we are being threatened and

0:52:43.796 --> 0:52:47.876
<v Speaker 3>we're being challenged as creators, and I believe our people

0:52:47.876 --> 0:52:52.396
<v Speaker 3>will rise that challenge. And I know throughout history of music.

0:52:52.436 --> 0:52:54.356
<v Speaker 3>I mean when I came up, as I told you,

0:52:54.356 --> 0:52:56.356
<v Speaker 3>people said your music's not good enough, it's not going

0:52:56.436 --> 0:52:59.516
<v Speaker 3>to work. You're not good, got to be better. That

0:52:59.676 --> 0:53:01.996
<v Speaker 3>is how all music people came up. I think you

0:53:02.036 --> 0:53:03.916
<v Speaker 3>can talk to pretty much any artists and they've been

0:53:04.436 --> 0:53:06.716
<v Speaker 3>they've been kicked into the dirt a time or two

0:53:06.756 --> 0:53:09.716
<v Speaker 3>early in their career, and this is not the dissimilar

0:53:09.716 --> 0:53:13.196
<v Speaker 3>to that. So I think there's some comparisons that can

0:53:13.236 --> 0:53:15.436
<v Speaker 3>be made to this. Not saying that everybody should go

0:53:15.516 --> 0:53:17.556
<v Speaker 3>run out and use AI, please don't. That's not what

0:53:17.556 --> 0:53:19.516
<v Speaker 3>I'm saying. What I'm saying is there's a disruption in

0:53:19.556 --> 0:53:23.956
<v Speaker 3>technology that changes how people make what they make, and

0:53:25.156 --> 0:53:27.196
<v Speaker 3>for us, it's jarring and it's like, oh my god,

0:53:27.236 --> 0:53:32.036
<v Speaker 3>this is unacceptable. They said that about player pianos. Player

0:53:32.116 --> 0:53:34.076
<v Speaker 3>pianos came out, Oh, it's going to ruin the industry

0:53:34.076 --> 0:53:35.756
<v Speaker 3>because piano players aren't going to be able to play well.

0:53:35.756 --> 0:53:38.156
<v Speaker 3>We still got all the piano players. Said that about

0:53:38.196 --> 0:53:40.996
<v Speaker 3>synthesizers and samplers. They said that about DJs, they said

0:53:40.996 --> 0:53:44.396
<v Speaker 3>that about hip hop, they said it about people programming

0:53:44.436 --> 0:53:45.956
<v Speaker 3>on computers. I sat next to a guy on a

0:53:45.956 --> 0:53:47.556
<v Speaker 3>plane the other day. He made a whole record on

0:53:47.636 --> 0:53:50.276
<v Speaker 3>his laptop. Didn't even have a keyboard with black and

0:53:50.276 --> 0:53:53.796
<v Speaker 3>white keys. He was doing it on his laptop. And

0:53:53.836 --> 0:53:56.676
<v Speaker 3>so is this the next evolution of how people are

0:53:56.676 --> 0:53:58.636
<v Speaker 3>going to make music, provided that we can get the

0:53:58.636 --> 0:54:01.716
<v Speaker 3>guardrails in place, I would say it probably is. And

0:54:01.756 --> 0:54:03.396
<v Speaker 3>there's going to be people who like to do it

0:54:03.436 --> 0:54:05.916
<v Speaker 3>the traditional way, there can be people that like to

0:54:05.956 --> 0:54:07.676
<v Speaker 3>blend them together, and there's going to be some that

0:54:07.836 --> 0:54:09.076
<v Speaker 3>just are in the new mind.

0:54:09.676 --> 0:54:09.916
<v Speaker 2>Yeah.

0:54:10.196 --> 0:54:12.036
<v Speaker 1>Just to move away from AI for a second, I

0:54:12.396 --> 0:54:15.636
<v Speaker 1>do want to ask, is there anything that Recording Academy

0:54:15.716 --> 0:54:17.556
<v Speaker 1>is not doing now that you like to see it

0:54:18.316 --> 0:54:19.276
<v Speaker 1>doing or do better?

0:54:20.876 --> 0:54:25.396
<v Speaker 3>Well, I'm the person that's very rarely, if ever, satisfied,

0:54:25.436 --> 0:54:27.356
<v Speaker 3>and I'm always thinking what can we do better and

0:54:27.396 --> 0:54:30.476
<v Speaker 3>how can we evolve? And at this point in my

0:54:30.556 --> 0:54:32.876
<v Speaker 3>life and in the career of the Recording Academy, the

0:54:32.956 --> 0:54:36.196
<v Speaker 3>goal is service, and so I do think that role

0:54:36.276 --> 0:54:38.516
<v Speaker 3>is going to change over time based on needs of

0:54:38.516 --> 0:54:41.156
<v Speaker 3>the community. You're seeing a need right now around AI.

0:54:42.356 --> 0:54:44.236
<v Speaker 3>I know you were saying we're leaving AI, but could

0:54:44.236 --> 0:54:46.076
<v Speaker 3>stay that. There's going to be other things that happen

0:54:46.196 --> 0:54:49.716
<v Speaker 3>like that to our people, to our industry. And I

0:54:49.716 --> 0:54:52.916
<v Speaker 3>don't pretend to think we're like the most powerful.

0:54:52.476 --> 0:54:53.116
<v Speaker 2>Thing in the world.

0:54:53.196 --> 0:54:55.596
<v Speaker 3>I mean, there's such a massive business behind us with

0:54:55.676 --> 0:54:58.676
<v Speaker 3>labels imposing. But the role that we play as the

0:54:58.716 --> 0:55:03.116
<v Speaker 3>Recording Academy Organization and the Grammy Organization, I do think

0:55:03.356 --> 0:55:05.756
<v Speaker 3>it's going to be important that we keep our ears

0:55:05.876 --> 0:55:08.556
<v Speaker 3>open and we're listening to our community. And that's why

0:55:08.676 --> 0:55:10.876
<v Speaker 3>I'm thanking for our board and for other members that

0:55:10.916 --> 0:55:13.356
<v Speaker 3>are our elected leadership, because they point us in the

0:55:13.436 --> 0:55:16.036
<v Speaker 3>right director say, you know, Grammy Organization, you got to

0:55:16.076 --> 0:55:18.716
<v Speaker 3>pay attention to this. This is happening to us, and

0:55:18.756 --> 0:55:21.276
<v Speaker 3>that's where we jump into action. And that could be advocacy,

0:55:21.316 --> 0:55:24.036
<v Speaker 3>that could be as you said, music care is give back, philanthropy,

0:55:24.076 --> 0:55:26.476
<v Speaker 3>that could be education. But what I'm pleased and proud

0:55:26.516 --> 0:55:29.556
<v Speaker 3>of is that we are the organization that is going

0:55:29.596 --> 0:55:31.396
<v Speaker 3>to be paying really close attention and we're going to

0:55:31.436 --> 0:55:34.836
<v Speaker 3>be listening to the music community to guide us towards

0:55:34.836 --> 0:55:37.156
<v Speaker 3>the things that we need to pay more attention to cool.

0:55:37.236 --> 0:55:39.596
<v Speaker 1>Well definitely feels like it's been better the last half

0:55:39.716 --> 0:55:41.516
<v Speaker 1>of years since you've gotten there, So thank you.

0:55:41.556 --> 0:55:44.636
<v Speaker 3>More to do, still more to do and more to accomplish.

0:55:44.676 --> 0:55:46.276
<v Speaker 1>Awesome, man, can't wait to see what happens.

0:55:46.396 --> 0:55:48.396
<v Speaker 2>Thanks, appreciate you, man. Yeah, good to see you.

0:55:50.876 --> 0:55:52.676
<v Speaker 1>Thanks for having meson, Junior for coming on and talking

0:55:52.716 --> 0:55:55.796
<v Speaker 1>about his incredible career and it's time remaking the Grammys.

0:55:56.156 --> 0:55:58.156
<v Speaker 1>Be sure to check out YouTube dot com slash Broken

0:55:58.236 --> 0:56:01.516
<v Speaker 1>with the podcast to see all our connections, and be

0:56:01.556 --> 0:56:04.236
<v Speaker 1>sure to follow us on Instagram at the Broken Record Pod.

0:56:04.516 --> 0:56:06.796
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0:56:06.916 --> 0:56:09.596
<v Speaker 1>marketing help from Eric Sandler and Jordan mcmill and our

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<v Speaker 1>Our theme music's by Kenny Beats. I'm justin Richmond,