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Speaker 1: Welcome to Money Making Conversations. It's to show that she

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Speaker 1: has the secrets of success experience firsthand by Marketing and

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Speaker 1: Brandon expert Rashan McDonald. I will know he's given me

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Speaker 1: advice on many occasions in ocasion didn't notice. I'm not broke.

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Speaker 1: You know. He'll be interview with celebrity CEOs, entrepreneurs and

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Speaker 1: industry decision makers. It's what he likes to do, It's

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Speaker 1: what he likes to share. Now it's time to hear

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Speaker 1: from my man, Rashan McDonald. Money Making Conversations Here we come.

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Speaker 1: Welcome to my show, money Making Conversation Masterclass. I'm your host,

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Speaker 1: Rushan McDonald. I recognized that we all have different definitions

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Speaker 1: of success. For you, it may be the size of

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Speaker 1: your paycheck. Mine has inspired people to develop a plan

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Speaker 1: to reach their dreams. It's time to stop reading other

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Speaker 1: people's success stories and start writing your own. You can

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Speaker 1: only see the expectations by believing in yourself. People always

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Speaker 1: talk about their purpose or gifts. If you have a gift,

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Speaker 1: leave with your gifts. You don't let your friends, family,

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Speaker 1: or court can stop you from planning or living your dream.

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Speaker 1: My guess is Jim and owns. He's a hip hop icon,

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Speaker 1: television star, entrepreneur, and entertainment mogul under Rock Nation Management.

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Speaker 1: He's one of the founding members of the Nantes rap group.

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Speaker 1: To diplomats, Jones is known for successful hits as We

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Speaker 1: Fly High, Pop Cheftain, and Jim was to co found

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Speaker 1: the h One's Love and Hip Hop. This is what

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Speaker 1: it gets interesting in the world of entrepreneurship and the

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Speaker 1: business mogul that he is. He's launched his own and

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Speaker 1: we're gonna talk about this in an interview. He's launched

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Speaker 1: his own cryptocurrency. He's a vamp v i P. That's

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Speaker 1: another project. Saucy Farms and Extract that's another project. Another

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Speaker 1: project is the partner of the Richmond frought Riders of

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Speaker 1: the AFL. Another project Quarantine Studios via title. All these

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Speaker 1: projects and more, we'll be talking in a minute with

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Speaker 1: the one and only Jim Jones on money Making Conversations Masterclass,

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Speaker 1: because you seem to be right now, Mr Jones, making

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Speaker 1: some money. Talk to me, really good man. You know

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Speaker 1: we're gonna get to the drip report if you don't mind.

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Speaker 1: But I but when I saw all this, uh this

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Speaker 1: this an entrepreneurial spirit here because I've seen so many

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Speaker 1: iconic hip hoppers transition into the business world and it

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Speaker 1: seems to be natural. But then again, we didn't see

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Speaker 1: that coming because we saw your as artists, um businesses

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Speaker 1: and a natural progressive for anybody who's an artists are

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Speaker 1: taking their craft seriously and like to make money. Um. Actually,

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Speaker 1: music is this episode for you to think a lot

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Speaker 1: of ancillary problem um, and that you don't understand that

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Speaker 1: as an artist, you really need to rethink what's your

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Speaker 1: job as an artist? Right? When you when you when

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Speaker 1: you do you tie that gym to like the the

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Speaker 1: amount of time you're spending the studio, the amount of

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Speaker 1: tack because you know, as as as as an artist,

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Speaker 1: you are an entrepreneur. You know you you set your

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Speaker 1: on ours, you set your on work schedule. You don't

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Speaker 1: live on a forty hour week and could be an

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Speaker 1: eighty hour week and could be a forty eight hour day.

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Speaker 1: Is that is that an advantage for you to have

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Speaker 1: been nurtured that way to being able to take along

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Speaker 1: all these entrepreneur platforms that you're doing today. Um, it

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Speaker 1: has it has great advantages to be able to get

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Speaker 1: up the move when you want to work for how

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Speaker 1: long you needed to work and stay on something until

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Speaker 1: until until it happens, and things like that. On me,

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Speaker 1: average person has a redland ninety five. They don't have

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Speaker 1: the luxuries of time, so they have to squeeze in

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Speaker 1: whatever hustle they can in the time that they have

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Speaker 1: left or on their day. Uh, somebody like myself, I

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Speaker 1: wake up and I spend my whole time and the

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Speaker 1: things that I want to see happen right now. The

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Speaker 1: thing that is really at the top of everybody's mind now,

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Speaker 1: and I've really been trying to educate African Americans, the

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Speaker 1: people of color. It's cryptocurrency. You know, it's a digital

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Speaker 1: currency that's not going anywhere. And but as always, uh,

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Speaker 1: the brown and black communities seem to be the last,

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Speaker 1: the last to get credit, the last to get the

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Speaker 1: right job. Where are you on the cryptocurrency edgy cation model?

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Speaker 1: And you've launched this this this this currency? Are you

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Speaker 1: are you? Are you carring an educational platform along with it?

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Speaker 1: Are you just just created this blockchain as a revenue generator. Well,

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Speaker 1: I was educating people on crypto currency entities maybe the

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Speaker 1: past three years. I was before artist was on it. Um.

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Speaker 1: Cryptal currency is a beautiful thing. I mean, everybody got

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Speaker 1: onto it, all got commercialized during the pandemic when everybody

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Speaker 1: was in the house, so it worked tremendously. Um As

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Speaker 1: things open backed up and you get to see the

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Speaker 1: cryptal taking a dip, which is not bad. Which is

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Speaker 1: not bad because in any market, when things take a

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Speaker 1: dip is not the worst thing. Most likely you should

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Speaker 1: double up on on what you have. UM. We to

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Speaker 1: be able to jump into the business and be able

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Speaker 1: to school our people on something that we usually lasted

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Speaker 1: no or last long with something great for me. And

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Speaker 1: one of the things to have propelled me to create

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Speaker 1: my own social currency, which is capital Coin, was what

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Speaker 1: we could do inside the neighborhood and how I could

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Speaker 1: approach it by being able to add a discount prices

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Speaker 1: everywhere that capital Coin is accepted. UM. So nowly playing

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Speaker 1: the game was a standing fast and holding our chips

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Speaker 1: to everything go back up. This is a real way

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Speaker 1: for people to get rich, more wealthy than they've ever

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Speaker 1: seen by just playing the game a little bit. Well,

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Speaker 1: can you help me out a little bit, because I

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Speaker 1: kid you not, Jim. I've had probably about thirty people

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Speaker 1: on my show and trying to slow my brain down,

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Speaker 1: wrap my brain around what exactly is cryptocurrency? You know,

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Speaker 1: I got in this sense that you know, on one

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Speaker 1: conversation had you know, well, you have a credit card,

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Speaker 1: and then on a credit card you have a credit line,

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Speaker 1: and but in cryptocurrency you have a wallet and that

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Speaker 1: wallet allows you to make purchases. Can you help me

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Speaker 1: and make my audience to tell us exactly how does

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Speaker 1: cryptocurrency work and why we should be involved in it? Well,

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Speaker 1: cryptal currency is not but digital woman, pretty soon the

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Speaker 1: physical dollar will be no more. All bank institutions will

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Speaker 1: only be using digital money, and cryptal currency is a

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Speaker 1: formar digital money. Um, I'm not a financial advisable. I

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Speaker 1: can't advise people that this is something you need to

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Speaker 1: tap into all. And yes, the first thing you should

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Speaker 1: do is find a good crypto wallity so that you

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Speaker 1: can't start staring all your cryptocurrencies only your u uh uh.

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Speaker 1: You know, you know it's not as difficult as people

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Speaker 1: see them. Just like you have to be a bank

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Speaker 1: card and your bank account. Staring your money though has

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Speaker 1: to do with numbers and like to stop mother, there's

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Speaker 1: a crypto currency can't go up or it can go down,

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Speaker 1: so you have to be very keen. But they have

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Speaker 1: different things where you can take your money out and

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Speaker 1: put it in these secure crypto counsel with your money,

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Speaker 1: don't drop, go up. I mean, there's a lot of

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Speaker 1: different ways you can go about it. And you start

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Speaker 1: to see a DiPT this ways for you to make

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Speaker 1: sure you secure your money. So don't get scared. Uh,

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Speaker 1: all the things that people say about it's is definitely

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Speaker 1: the future and it's definitely not going anywhere. This is

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Speaker 1: how we're all gonna have to spend our money pretty soon.

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Speaker 1: There's no way around it. Absolutely. You go to restaurants

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Speaker 1: right now, you know they won't take cash, they want

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Speaker 1: a credit card exactly exactly. So it's the same difference

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Speaker 1: pretty soon and to be tapped in the crypto. Here's

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Speaker 1: the interesting thing about you know, started my life I

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Speaker 1: worked at IBM and then I left IM to be

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Speaker 1: a stand up comic. So I was making all my

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Speaker 1: money physically. You know, if I don't walked on stage,

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Speaker 1: I gotta check. Same way with you. You walked on stage,

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Speaker 1: you perform, or the music you got checks. Now you

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Speaker 1: enter this multiple streams of income now without a plan

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Speaker 1: action that you put in place, or you just saw

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Speaker 1: opportunities that you started investing your money in places you

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Speaker 1: feel comfortable. I know I wasn't a plan of action.

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Speaker 1: It was just this life like. The more opportunities I

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Speaker 1: can have for myself to better chances I have become successful,

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Speaker 1: added more money to the power. UM out from homem

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Speaker 1: oh you learned about was hustling. When you hold hustles

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Speaker 1: doesn't necessarily mean hustler. Drubs means you hustle or something

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Speaker 1: to make some money. I was very good at that.

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Speaker 1: I figured why not the most average the average engineer,

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Speaker 1: the average millionaire has about seven seven hustles or seven

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Speaker 1: jobs they say the side of the hustles. UM, I

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Speaker 1: got a little bit more than that. So I'm doing

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Speaker 1: pretty good out here. But I challenged myself to take

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Speaker 1: on different things that excite me. UM. There's a lot

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Speaker 1: of things that interest me. So I start to find

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Speaker 1: myself taking on opportunities as they present themselves, because they

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Speaker 1: probably won't present itself twice. But one of the ones

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Speaker 1: that we stood out the most to me was the

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Speaker 1: Richmond rough Riders. How did you get involved in the

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Speaker 1: football team? UM, Opportunity to present itself to my influence,

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Speaker 1: how influence who I am and when I could bring

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Speaker 1: to the table. UM, And I thought that for what

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Speaker 1: it was, what it was where I was at in

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Speaker 1: my position is that it can be a great thing

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Speaker 1: for the hip hop community as we can to create

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Speaker 1: our own multi cultural football league and uh, the reading

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Speaker 1: football it's a it's a great business. It's very lucrative. UM.

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Speaker 1: And I do think if they ask the marketing was

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Speaker 1: cond of passing from from the culture, it can be

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Speaker 1: a multi multi million million dollar business. UM. Probably billion

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Speaker 1: dollar business wants to be touching. So that was my

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Speaker 1: phold strategy and becoming a part owner of the reading

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Speaker 1: Football team. Who knows, maybe down the line, I might

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Speaker 1: indulge in all of this a reading football. Uh some

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Speaker 1: maybe smoke sports. But yeah, it was very fun, very educational. UM.

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Speaker 1: Learned a lot about the sport. Well, you know, the

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Speaker 1: beauty of what you're doing is that we know that

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Speaker 1: content is came and we know that the more they stream,

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Speaker 1: they gotta have content. And that's why you know, me

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Speaker 1: asking that question, it was not a question why are

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Speaker 1: you doing that. It's a caution that you're getting in

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Speaker 1: early when they when they're getting the small before it

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Speaker 1: becomes large. You know, like several years ago, you know

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Speaker 1: you can buy and eight team for seven hundred thousand dollars,

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Speaker 1: not about to sell the Phoenix songs for one point

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Speaker 1: eight billion dollars. And so that's just several years ago.

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Speaker 1: We're not talking about ten years ago, like five years ago.

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Speaker 1: That's how the cost of an NBA team was. And

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Speaker 1: so now you're looking at this a f L team

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Speaker 1: and going, Okay, I'm making it. I'm just talking to

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Speaker 1: my audience as I talked to you, is that sometimes

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Speaker 1: you have to be a visionary when you're making your

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Speaker 1: investments and see why the how these platforms are being

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Speaker 1: uh viewed at when you when all these competitors are

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Speaker 1: out there trying to feel time through streaming, feeling time

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Speaker 1: because all of the networks are grabbing all the content.

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Speaker 1: So these networks are going to have to have content.

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Speaker 1: So why not you, Yes, of course exactly. But that's

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Speaker 1: what I like to do. I'd like to get into

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Speaker 1: businesses that the culture has not already commercialized. Like, uh

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Speaker 1: so I have uh tobacco deal for some tobacco leavest.

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Speaker 1: Uh marijuana is um legal. I was a thirty eight state.

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Speaker 1: So where we were buying some guards before, we can

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Speaker 1: now market directed consumer for people that smoke man want us.

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Speaker 1: And I know that nobody has really infiltrated. Is that

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Speaker 1: the saucy farms and extracts. That's actually that's actually matter.

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Speaker 1: Juana shouts the saucy farms tobacco to what we roll

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Speaker 1: out my mind and so there's no difference than what

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Speaker 1: Puffy's doing with siroc or j doesn't as state on

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Speaker 1: this gona come from the tobacco ads. We know tobacco, alcohol,

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Speaker 1: and firearms run the United States. Come on, come on,

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Speaker 1: first Amendment, Come on, come on with that second, third, fourth, fifth.

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Speaker 1: They're gonna keep it all. But you know we'll be

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Speaker 1: right back with more Money Making Conversations Master Class with

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Speaker 1: Rushan McDonald. Now, let's return to Money Making Conversations master

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Speaker 1: Class with Rushan mcdone. The thing about it is that

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Speaker 1: you know, I've seen your career. You know, I've been

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Speaker 1: as as we all and then I then I see

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Speaker 1: how you you've tapped in, like you said, loving hip Hop,

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Speaker 1: you know, which is an iconic reality show. You know,

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Speaker 1: it's so iconic that you'd be watching football on Fox,

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Speaker 1: and they got commercials. You know, that's how its transcended

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Speaker 1: the community when you came up with that, they said

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Speaker 1: one of the co creators, Talk Walkers, walked me through

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Speaker 1: the steps of how that process worked with you, how

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Speaker 1: the idea came upon you, and then seeing it becoming

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Speaker 1: the iconic show because you have put the iconic on it,

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Speaker 1: because it was just it was just just a hip

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Speaker 1: hop show. It was just it was my lady had

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Speaker 1: a chance to do some reality TV. It didn't go

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Speaker 1: It didn't go down for all the way it was

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Speaker 1: supposed to. Opportunity to do it with jim ackumen Over

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Speaker 1: vh one, who was running things. UM took a meeting

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Speaker 1: with him, told him what I had on the table.

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Speaker 1: He said, let's run it, Let's figure out a synopsis.

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Speaker 1: Gave a synopsis, gave him the name Love and Hip

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Speaker 1: Hop UM. At that time, I know what the opportunity

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Speaker 1: was was I didn't know. I say, I didn't understand that.

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Speaker 1: I wasn't knowledgeable how important the business was at that

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Speaker 1: time because I was making much money and uh lady

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Speaker 1: by the name of Mona Scott, it was knowledgeable of

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Speaker 1: how girl girl I was and I was putting together.

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Speaker 1: So I was bitter with her for a long time

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Speaker 1: for her for the movie that she made was it

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Speaker 1: was business and she understood. So you know, but me

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Speaker 1: and my lady was smart enough to walk away from

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Speaker 1: very early because he did. We ain't gonn compromise and

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Speaker 1: integrity for anyone. And you know, I took my hand

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Speaker 1: to those who made a success of the show after

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Speaker 1: be left. Um, how people should be telling me thank you.

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Speaker 1: Everybody's on the show should be telling me thank you,

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Speaker 1: because it definitely wouldn't at all, and nobody would be

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Speaker 1: doing no Love and Hip Hop or getting no Love

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Speaker 1: and Hip Hop checks if it wasn't for me at all.

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Speaker 1: Has nothing to do with moment, has everything to the

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Speaker 1: inception of what was created, and that was created by

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Speaker 1: Jim Jones, Christie Lampkin and Emily Boost the month. That's

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Speaker 1: what I wanted to hear. But you know the thing

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Speaker 1: about it, when you do something like that, man, you

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Speaker 1: change the game. Brother, you know the whole you know

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Speaker 1: introduced are you seeling and losing? Yeah? Man, father, I

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Speaker 1: don't know what just happen. My phone is dropped up,

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Speaker 1: but we're back. Yeah cool, because we was just you know,

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Speaker 1: I was just complimenting you on a on a game

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Speaker 1: change and visionary show that it's really what you're talking about.

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Speaker 1: The inks you talk about all these shows they laid there,

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Speaker 1: They laid the foundation about what you presented and then

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Speaker 1: to see the show at this level now. But also

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Speaker 1: just giving credit that a visionary that all sat down

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Speaker 1: and said this is what it should be. Here's the name.

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Speaker 1: Ride with me, Trust with me, and that has been

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Speaker 1: basically your career throughout music. Is that people have trusted you.

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Speaker 1: And what what do you what do you lay that

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Speaker 1: quality down? Just to be in consistent, A man on

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Speaker 1: your word? What do you tie that to? Um? Both

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Speaker 1: of us? A number of things, but definitely being a

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Speaker 1: man of my word. Inconsistency, being consistent is everything to me.

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Speaker 1: Like I tell people all the time, when you can't

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Speaker 1: stay motivated, stay consistent and consistency is gonna bring back

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Speaker 1: all the motivation you need. Um. And just putting in

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Speaker 1: all work as as as clichet as it may sound,

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Speaker 1: we've gotta put you forward over here, UM, that always work.

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Speaker 1: And being able to think outside the box, you know

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Speaker 1: what I mean? Like everybody think the normal, I think

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Speaker 1: the thing is to stand out in today's world instead

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Speaker 1: of standing and depending in everybody else. And these are

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Speaker 1: the sim of the things that are always trying to

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Speaker 1: do and making my decisions to make business now. And

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Speaker 1: that is the fun. I've been having a great time

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Speaker 1: talking to you. But the front part of this was

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Speaker 1: just watching you do the Drip Report. It's been renewed

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Speaker 1: for a six season of Revote. Tell me how you

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Speaker 1: got into that, the whole fact that you're doing real

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Speaker 1: weather for real. That met that that and and then

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Speaker 1: tied hip hop and time just out to it was

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Speaker 1: that original concept that that you thought of. Somebody came

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Speaker 1: you said, what do you think about this? Um? Well,

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Speaker 1: it started with Hurricane Irban in Miami a few years

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Speaker 1: ago and I had to go down there. Christie didn't

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Speaker 1: want to leave, so we were stuck in the midst

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Speaker 1: of the hurricane. Colleague of mindset, you might as well

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Speaker 1: give him the weather report while you're out there, you

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Speaker 1: play about play, which is what we did, give my

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Speaker 1: own version of the weather. So I love what people

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Speaker 1: like you start talking. You're missing all these beautiful steps

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Speaker 1: all right coming about So you was on your Instagram

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Speaker 1: doing it? Where were you at giving it on Instagram.

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Speaker 1: Christie was helping me recorded uh do it on the

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Speaker 1: balcony to end up going supervirou UM propelled me to

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Speaker 1: do it a few more times, got some calls from

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Speaker 1: like Nori was like, now you gotta you gotta do that, y'all.

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Speaker 1: That's a good one. I kept with it, kept with

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Speaker 1: it for like another here and there, hitting it on

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Speaker 1: the Graham and then had the opportunity to me uh

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Speaker 1: the tao for me and um. Who is the CEO

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Speaker 1: of Revote right now? He wasn't a Revote at the time. Um,

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Speaker 1: he did something stinky like, y'all, I like your show.

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Speaker 1: I don't know how long I'm gonna be here at

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Speaker 1: this position, but wherever go, I would like to take

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Speaker 1: take this show I did with me and see if

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Speaker 1: you can happen. And that's what you did. End up

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Speaker 1: Revote Um Drip Report is now going on the sixth season.

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Speaker 1: UM going to add a couple of little twist to

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Speaker 1: it this season. UM, fun show. I look forward to

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Speaker 1: uh to doing the weather. Um. It gives me a

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Speaker 1: piece of mind. I like it. Well, you know what

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Speaker 1: what I like is the is the is the when

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Speaker 1: you start talking about the clothes now talk about these

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Speaker 1: are these particular relationships you have, are they're part of

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Speaker 1: your any clothes lines that you're launching because of Because

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Speaker 1: that really, to me, is an opportunity for young artists

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Speaker 1: to get exposure through your brand, through your through your

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Speaker 1: conic statue. How does the wardrobe come together on each show? Um?

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Speaker 1: I have a stylus. Um, And for the life of me,

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Speaker 1: I've been pretty influencial when it comes to uh, the

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Speaker 1: drip and the style absolutely absolutely um. And then I

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Speaker 1: give an opportunity for up and coming black designers to

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Speaker 1: send me someone thank you they're product, and showcase it

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Speaker 1: on the screen and thank you. I was doing that

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Speaker 1: for free for like the first five seasons, but I

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Speaker 1: think it's pretty fair. I'll continue to do different things

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Speaker 1: like that, but it's gonna start to cost a couple

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Speaker 1: of dollars now you go. But but but what we're

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Speaker 1: gonna come with, Jim, you are entrepreneur. I can't believe

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Speaker 1: you're not saying, Rachel, look, I got some I got

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Speaker 1: some some some some shoes coming out, I got some

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Speaker 1: pass I got why the dripping ports should be you?

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Speaker 1: You should be dripping hundred a hundred million percent and

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Speaker 1: this ship, I will start to showcase some of uh

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Speaker 1: the clothing allons. There you go, there you go, some

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Speaker 1: merch for people to buy, some National Drop Report merchant

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Speaker 1: that you can buy umbrellas, things like that. So yeah,

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Speaker 1: just as soon as that umbrella come out, I got

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Speaker 1: to get one. Brother, I got to get there right now.

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Speaker 1: I got to get the umbrella. I'm based in Atlanta.

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Speaker 1: Little tell to whoever your PR person said, Richard wants

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Speaker 1: the first umbrella in Atlanta, And I'm gonna posted the

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Speaker 1: Drip Report right here in Atlanta. Got the umbrella. I

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Speaker 1: love it, man. You know the thing about it, I

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Speaker 1: love the you know, like I'm enthusiastic about everything I

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Speaker 1: see that you're doing with your career. You know, we

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Speaker 1: met back in two thousands six when I was doing

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Speaker 1: the MTV show UH the Barbershop and UH and just

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Speaker 1: to see the your your game and your thought process

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Speaker 1: and to see the I what I love about you

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Speaker 1: when I watched the show is that it's an honest,

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Speaker 1: fun show. You're not taking yourself serious, but what you

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Speaker 1: delivering information think it is serious. And when you get

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Speaker 1: your interviews, they're short but effective. Is that intentional? Because

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Speaker 1: a lot of times, the interviews, you know, they go

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Speaker 1: ten minutes, fifteen minutes, like this interview is like twenty minutes.

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Speaker 1: Is that? Is that the goal to keep it short

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Speaker 1: like that and to keep the segment movement because it's

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Speaker 1: very effective. Yeah, I mean for to do for the

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Speaker 1: average watching today, they watched and listen to they watch

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Speaker 1: TV faster, they listen to music fast. People tend to

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Speaker 1: have a short attention spanding we have before because we

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Speaker 1: have these cell phones and social media and everything. So

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Speaker 1: the quicker and more effective I could get my point

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Speaker 1: across through the show is better for me and the market.

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Speaker 1: Hit those important points that last with people forever. Hits

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Speaker 1: ald with me, It hits told with me, and it

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Speaker 1: hits told with me and they and they buy into

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Speaker 1: it because they get they were the report where they

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Speaker 1: at which I love too. A couple of things I

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Speaker 1: want to wrap up because you're a businessman, I kind

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Speaker 1: of ran over through it, ran through it when I

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Speaker 1: introduce you, give me some background on vamp TV and

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Speaker 1: then also Saucy Farms and that's tracks well their TV

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Speaker 1: as uh well. A quantity studio. Quantity studio, I have

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Speaker 1: a build a technology the a ws UM uh figured

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Speaker 1: out how to UH record virtually in real time woma

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Speaker 1: A and R then making be in space UM something.

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Speaker 1: I've created seven albums during the pandemic. UM very useful.

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Speaker 1: UM was able to show a WS what UH figured

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Speaker 1: out to using other platforms in my favorite in the

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Speaker 1: concluty Mind. So now I have a UH technology core

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Speaker 1: quarantine studios at a WS. That's the back end. I'm

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Speaker 1: trying to work on building the front end. As you know,

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Speaker 1: it becomes kind of pricey one you build the websites

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Speaker 1: and attached spensing only I'm not and I'm not the

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Speaker 1: most technical person or the most nerdy, but I kind

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Speaker 1: of understand the way things run. You look like you

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Speaker 1: need the Vetor capitalist that Jim Joe. You need the

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Speaker 1: vetr capitalis that comes to a VC board to come

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Speaker 1: in on. Yeah, I do, I do. I had a

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Speaker 1: couple of meets with them. It's kind of hard to

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Speaker 1: explain to somebody something that sounds like witchcraft when you're

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Speaker 1: telling us. So I have to actually physically show people

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Speaker 1: with this quarantine studio thing is about so they can

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Speaker 1: actually get it. UM. But we still push forward. I

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Speaker 1: know somebody's coming with what we need to make the

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Speaker 1: business uh functional bull and I'm can't wait for that

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Speaker 1: day and I know that did soon. And Sausa Farms.

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Speaker 1: Sci Farms is a marijuana company that UM have a

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Speaker 1: bit of ownership in it. UM currently did a deal

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Speaker 1: with Jay Z's Big Marijuana Band for distribution. So I'm

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Speaker 1: not as hands on as I used to be. You know,

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Speaker 1: I'm just sitting away for the big check to come.

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Speaker 1: But I am working with High Tolerance, which is another

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Speaker 1: marijuana company, and we're doing some big things. We just started.

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Speaker 1: Just got out. We decide the stores means well he

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Speaker 1: has I can't feel my face and I have knocked out.

429
00:23:15,760 --> 00:23:19,159
Speaker 1: We just finished doing a big, big much to this summer.

430
00:23:19,480 --> 00:23:22,360
Speaker 1: So it was my one is legal and thirty eight

431
00:23:22,359 --> 00:23:28,960
Speaker 1: States is deathly the next thing. You know, I love

432
00:23:29,040 --> 00:23:31,520
Speaker 1: talking to you because it's like talking to him. You know,

433
00:23:32,119 --> 00:23:35,720
Speaker 1: it's a it's a wild conversation talking to you because you,

434
00:23:36,040 --> 00:23:37,840
Speaker 1: like you said, I just get that check. You know,

435
00:23:37,880 --> 00:23:39,800
Speaker 1: you just turn just I just get that check, you

436
00:23:39,800 --> 00:23:42,840
Speaker 1: get that mailbox money coming in. You know you're dripping

437
00:23:42,840 --> 00:23:46,600
Speaker 1: on TV. You know Rishano have him my umbrella in Atlanta,

438
00:23:46,720 --> 00:23:51,480
Speaker 1: dripping for the umbrella coming soon. I just love it man. Congratulations, brother,

439
00:23:51,560 --> 00:23:55,160
Speaker 1: That's why I just wanted to talk because, like you know, man,

440
00:23:55,200 --> 00:23:58,639
Speaker 1: we we we we're getting this business as entertainers and

441
00:23:58,640 --> 00:24:01,720
Speaker 1: we just grinding. Man. We we don't look five years ahead,

442
00:24:01,760 --> 00:24:04,040
Speaker 1: we don't look tenures ahead. But as a business person,

443
00:24:04,400 --> 00:24:06,600
Speaker 1: you do look like that. That's a difference. We do

444
00:24:06,720 --> 00:24:09,640
Speaker 1: look like that. We do look like the legacy talk

445
00:24:09,760 --> 00:24:12,320
Speaker 1: because this is assets and that's what you build it

446
00:24:12,400 --> 00:24:14,880
Speaker 1: right now as assets. It has to make you feel good.

447
00:24:15,920 --> 00:24:18,080
Speaker 1: Uh yeah, it definitely makes me feel good, especially from

448
00:24:18,080 --> 00:24:19,800
Speaker 1: where I was that anybody goes through the up and

449
00:24:19,840 --> 00:24:22,240
Speaker 1: downs and that's how you get back up. And the

450
00:24:22,280 --> 00:24:23,919
Speaker 1: Greece the Guard, I was able to get back up

451
00:24:23,920 --> 00:24:26,719
Speaker 1: and keep moving. So to be here right now from

452
00:24:26,760 --> 00:24:30,160
Speaker 1: where I was a few years ago, there's no better gratification.

453
00:24:30,200 --> 00:24:33,080
Speaker 1: I feel good. But for gratifications, did you took time

454
00:24:33,119 --> 00:24:35,520
Speaker 1: to tell me, my audience and my fans that you're

455
00:24:35,520 --> 00:24:37,720
Speaker 1: doing great? You're looking good man, and I'm continue to

456
00:24:37,760 --> 00:24:41,000
Speaker 1: support you and again, brother, God bless you man and

457
00:24:41,320 --> 00:24:44,960
Speaker 1: keep being you. Jim Jones, thank you very much. Man.

458
00:24:45,119 --> 00:24:46,720
Speaker 1: When I get to Atlanta, I'm gonna look you up

459
00:24:46,760 --> 00:24:49,000
Speaker 1: and be house and dinner something absolutely it comes from

460
00:24:49,040 --> 00:24:51,800
Speaker 1: I I show you my little palatial place. Man. I think,

461
00:24:51,800 --> 00:24:53,959
Speaker 1: I think, I think I impress you a little bit

462
00:24:54,000 --> 00:24:56,879
Speaker 1: down here in Atlanta, Brothers. In fact, I gotta kitchen,

463
00:24:56,960 --> 00:24:59,680
Speaker 1: so we won't go nowhere. I fixed food right here

464
00:25:00,119 --> 00:25:06,080
Speaker 1: in my place. Okay for us, Okay, stay strong. We'll

465
00:25:06,119 --> 00:25:08,159
Speaker 1: be used to talk to you soon. Bye bye. I

466
00:25:08,240 --> 00:25:11,040
Speaker 1: have a good one, bro, We'll be right back with

467
00:25:11,080 --> 00:25:16,800
Speaker 1: more Money Making Conversations Masterclass with Rushan McDonald. You are

468
00:25:16,840 --> 00:25:20,720
Speaker 1: now tuned into the Money Making Conversations Minute of Inspiration

469
00:25:20,880 --> 00:25:24,840
Speaker 1: with Rushan McDonald. Hi, I'm Rashan McDonald for Money Making

470
00:25:24,880 --> 00:25:28,600
Speaker 1: Conversation Masterclass with your daily Minute of Inspiration. Recently I

471
00:25:28,640 --> 00:25:32,000
Speaker 1: spoke with artists, actor entrepreneur j Young M d K.

472
00:25:32,320 --> 00:25:35,200
Speaker 1: He addresses the importance of knowing who you are and

473
00:25:35,320 --> 00:25:38,960
Speaker 1: understanding your purpose. I try not to, like I said

474
00:25:39,080 --> 00:25:41,680
Speaker 1: a little earlier, like I'm a glass half full type

475
00:25:41,720 --> 00:25:45,320
Speaker 1: of person. The biggest thing like with this is just

476
00:25:45,440 --> 00:25:48,000
Speaker 1: knowing who you are and knowing what you're there for.

477
00:25:48,480 --> 00:25:50,199
Speaker 1: You have to know who you are. You don't know

478
00:25:50,240 --> 00:25:52,400
Speaker 1: who you are, you you're gonna have problems in life

479
00:25:52,440 --> 00:25:55,040
Speaker 1: period because someone could tell you're something else that someone

480
00:25:55,119 --> 00:25:58,280
Speaker 1: could say you look ugly? Are you stupid? Are you

481
00:25:58,320 --> 00:26:00,159
Speaker 1: are looking at you because of the color? Yes, and

482
00:26:00,320 --> 00:26:03,040
Speaker 1: and you will feel insecure about that. But once you

483
00:26:03,080 --> 00:26:06,720
Speaker 1: know who you are, you know what you represent. Unfortunately,

484
00:26:06,800 --> 00:26:09,280
Speaker 1: success come with hate. If you want to listen to

485
00:26:09,320 --> 00:26:12,879
Speaker 1: this four interview with j M. D k is available

486
00:26:12,920 --> 00:26:16,199
Speaker 1: on Money Making Conversations dot com. Now let's return to

487
00:26:16,280 --> 00:26:21,359
Speaker 1: Money Making Conversations Masterclass with Rashan McDonald. My guess is

488
00:26:21,440 --> 00:26:24,200
Speaker 1: Jim Vanderhi. He is the co founder, CEO and chairman

489
00:26:24,240 --> 00:26:27,719
Speaker 1: of Axiust, a media company that helps readers and viewers

490
00:26:27,760 --> 00:26:31,360
Speaker 1: like me get smarter, faster across the Constal Countrol topics,

491
00:26:31,560 --> 00:26:35,119
Speaker 1: reshaping our country and lives. At CEO, Vanderhi has steered

492
00:26:35,119 --> 00:26:38,359
Speaker 1: access into becoming one of the most celebrated digital media

493
00:26:38,440 --> 00:26:41,280
Speaker 1: success stories in the past decade. He's on the show

494
00:26:41,320 --> 00:26:45,119
Speaker 1: discussing his new book, Smart Brevity, The Power of Saying

495
00:26:45,160 --> 00:26:48,320
Speaker 1: More were Less. Please Welcome to Money Making Conversations Masterclass.

496
00:26:48,640 --> 00:26:52,560
Speaker 1: Jim Vanderhi, thank you for having me to treat that.

497
00:26:52,760 --> 00:26:55,200
Speaker 1: I love the philosophy of your show, so I'm eager

498
00:26:55,240 --> 00:26:58,040
Speaker 1: to dig in. I appreciate it as I stumbled through it.

499
00:26:58,080 --> 00:27:00,600
Speaker 1: I guess I was trying to use less words to

500
00:27:00,640 --> 00:27:02,680
Speaker 1: get to the heart of the matter. And the heart

501
00:27:02,680 --> 00:27:05,159
Speaker 1: of the matter is this interview. Um. You know, I

502
00:27:05,240 --> 00:27:07,879
Speaker 1: I grew up in the era of shorthand. You know what,

503
00:27:08,160 --> 00:27:10,439
Speaker 1: a language that people don't use any more than these

504
00:27:10,440 --> 00:27:13,040
Speaker 1: little cursed words that make words shorter. And you get

505
00:27:13,040 --> 00:27:16,080
Speaker 1: through the process a lot of secretaries are using if

506
00:27:16,080 --> 00:27:18,639
Speaker 1: you want to take notes in shorthand. And then I

507
00:27:18,840 --> 00:27:21,560
Speaker 1: then I came through the whole process of watching people

508
00:27:22,400 --> 00:27:25,720
Speaker 1: through texting. They started shortening things even more so, and

509
00:27:25,800 --> 00:27:28,480
Speaker 1: sometimes you know, l O L is laugh out loud

510
00:27:28,640 --> 00:27:31,000
Speaker 1: and things like that. And then I come across this

511
00:27:31,040 --> 00:27:34,800
Speaker 1: book called Smart Brevity, which is more about communication at

512
00:27:34,920 --> 00:27:40,720
Speaker 1: all different levels. How did this whole idea come about, Jim, Yeah,

513
00:27:40,840 --> 00:27:43,359
Speaker 1: I mean so it came about because smart Brevity is

514
00:27:43,800 --> 00:27:46,400
Speaker 1: kind of the core philosophy of the media company Axios

515
00:27:46,480 --> 00:27:49,399
Speaker 1: that we started. And what we were trying to solve

516
00:27:49,560 --> 00:27:53,120
Speaker 1: for was you, me, your listeners, and anybody who's trying

517
00:27:53,119 --> 00:27:55,320
Speaker 1: to get ahead and kind of you know, be successful

518
00:27:55,359 --> 00:27:57,360
Speaker 1: at life. We just need to know a lot more

519
00:27:57,400 --> 00:27:59,919
Speaker 1: across more topics than ever before. You have to come

520
00:28:00,000 --> 00:28:03,480
Speaker 1: and to understand technology and media and politics and business,

521
00:28:03,480 --> 00:28:05,600
Speaker 1: and that's a lot. There's a lot to ask for

522
00:28:05,640 --> 00:28:08,159
Speaker 1: busy people, and so we came up with this concept

523
00:28:08,160 --> 00:28:11,280
Speaker 1: of smart Brevity, which is really high quality, trusted content,

524
00:28:11,720 --> 00:28:15,120
Speaker 1: but delivered as efficiently as possible. You know, so much

525
00:28:15,119 --> 00:28:17,280
Speaker 1: of what you and I were taught coming up in

526
00:28:17,359 --> 00:28:21,320
Speaker 1: journalism and coming up as communicators was not necessarily to

527
00:28:21,359 --> 00:28:23,639
Speaker 1: be efficient. It was to fill time or to fill

528
00:28:24,080 --> 00:28:27,639
Speaker 1: news holes. And our idea was, well, people don't have

529
00:28:27,680 --> 00:28:30,440
Speaker 1: time for that anymore than the smart phone and people

530
00:28:30,520 --> 00:28:33,000
Speaker 1: checking it two fifty times a day makes it really

531
00:28:33,000 --> 00:28:36,840
Speaker 1: impossible for that. And so writing the book was kind

532
00:28:36,880 --> 00:28:39,760
Speaker 1: of an expression of I learned a lot from starting

533
00:28:39,760 --> 00:28:42,640
Speaker 1: in our company. I feel blessed we've done well, and

534
00:28:42,760 --> 00:28:44,520
Speaker 1: I want to share with other people the things that

535
00:28:44,560 --> 00:28:46,320
Speaker 1: have been really helpful to me in terms of how

536
00:28:46,360 --> 00:28:49,160
Speaker 1: can you be a much better communicator? Right? Well, know

537
00:28:49,240 --> 00:28:51,520
Speaker 1: the thing about communication and when I look at my world,

538
00:28:51,640 --> 00:28:55,280
Speaker 1: you know, before I started my company, uh this platform,

539
00:28:55,320 --> 00:28:58,200
Speaker 1: Money Made Conversation Master Class. I managed Steve Harvey from

540
00:28:58,200 --> 00:29:02,400
Speaker 1: two thousand, so just reshaping his brand and get the idea,

541
00:29:02,640 --> 00:29:04,040
Speaker 1: and then all of a sudden, when I stopped managed

542
00:29:04,080 --> 00:29:06,840
Speaker 1: them in twenty sixteen, I didn't know who I was.

543
00:29:07,040 --> 00:29:10,240
Speaker 1: So it's a whole world of branding and communication. So

544
00:29:10,280 --> 00:29:13,000
Speaker 1: I had all these credits, I had all this information

545
00:29:13,480 --> 00:29:17,320
Speaker 1: about me, but it was massive, and so the whole

546
00:29:17,440 --> 00:29:20,720
Speaker 1: term of brevity I had to learn it on the flat,

547
00:29:20,920 --> 00:29:23,040
Speaker 1: because that's what brevity is about, being able to tell

548
00:29:23,080 --> 00:29:26,560
Speaker 1: your story and if I'm wrong in a short form,

549
00:29:26,880 --> 00:29:29,680
Speaker 1: but really still deliver information that people want to hear.

550
00:29:29,840 --> 00:29:33,600
Speaker 1: Correct for sure, for sure, And and it's harder, as

551
00:29:33,680 --> 00:29:35,120
Speaker 1: you know, to be brief than it is to be

552
00:29:35,200 --> 00:29:37,960
Speaker 1: long winded. And it really takes We have the slogan

553
00:29:37,960 --> 00:29:40,640
Speaker 1: here of taped up on the wall that brevity's confidence

554
00:29:40,800 --> 00:29:43,680
Speaker 1: length is fear to really sharpen your thinking and be

555
00:29:43,720 --> 00:29:45,600
Speaker 1: succinct and be clear about who you are and what

556
00:29:45,640 --> 00:29:47,800
Speaker 1: you want to express. It's not easy. You need to

557
00:29:47,840 --> 00:29:50,920
Speaker 1: be thoughtful about Yeah. I always tell people I believe

558
00:29:50,920 --> 00:29:53,640
Speaker 1: there are two thousand seven in that timeline when uh,

559
00:29:53,760 --> 00:29:56,880
Speaker 1: when Hillary Clinton at the time I announced her presidency,

560
00:29:57,080 --> 00:29:59,400
Speaker 1: I believe on the iPhone and I said that I

561
00:29:59,400 --> 00:30:01,360
Speaker 1: always go back to that point where it changed the

562
00:30:01,440 --> 00:30:04,680
Speaker 1: way we do bit through our whole world, because you know,

563
00:30:04,800 --> 00:30:06,040
Speaker 1: when we look at it now, I feel like the

564
00:30:06,080 --> 00:30:08,560
Speaker 1: iPhone have been around thirty or forty years and it

565
00:30:08,640 --> 00:30:11,160
Speaker 1: really hasn't been around that long, but it has changed

566
00:30:11,160 --> 00:30:14,080
Speaker 1: that dynamic of how we communicate from a from a

567
00:30:14,160 --> 00:30:18,040
Speaker 1: visual standpoint, from audio standpoint, from a texting standpoint. Is

568
00:30:18,080 --> 00:30:20,360
Speaker 1: that if you look at life, you know, because you know,

569
00:30:20,400 --> 00:30:22,840
Speaker 1: we started with fire, you know, and then we then

570
00:30:22,840 --> 00:30:25,960
Speaker 1: we flew and then now we have the iPhone, when

571
00:30:25,960 --> 00:30:27,840
Speaker 1: you look at it, it maybe a qution too big

572
00:30:27,880 --> 00:30:31,200
Speaker 1: the ass answer, but is that probably the the one

573
00:30:31,360 --> 00:30:35,400
Speaker 1: form of technology science has really just leaped forward so

574
00:30:35,480 --> 00:30:39,160
Speaker 1: fast in our life, but certainly in communications. It's the

575
00:30:39,160 --> 00:30:41,360
Speaker 1: biggest thing since the printing press, like once you can

576
00:30:41,400 --> 00:30:43,720
Speaker 1: put down the written word and distributed mass scale, it

577
00:30:44,040 --> 00:30:47,120
Speaker 1: radically changed the world. Well now with the iPhone, and

578
00:30:47,120 --> 00:30:49,080
Speaker 1: you're a good memory, it was two thousand seven when

579
00:30:49,120 --> 00:30:51,960
Speaker 1: when the iPhone came out, like now, suddenly all of

580
00:30:52,040 --> 00:30:56,760
Speaker 1: us have infinite access, often at a relatively low price,

581
00:30:56,800 --> 00:31:01,240
Speaker 1: to as much information as one could possible Leaf fathom

582
00:31:01,280 --> 00:31:04,000
Speaker 1: and I don't think whereas a species were made for this.

583
00:31:04,240 --> 00:31:06,719
Speaker 1: I think we're getting hit with too much information too fast.

584
00:31:07,080 --> 00:31:09,040
Speaker 1: I think people don't know what to trust. I think

585
00:31:09,040 --> 00:31:13,440
Speaker 1: people have this ability to express themselves, often in unhealthy ways,

586
00:31:13,480 --> 00:31:16,800
Speaker 1: and all these social platforms and find somebody out there

587
00:31:16,800 --> 00:31:19,640
Speaker 1: who will applaud us or like us or friend us,

588
00:31:20,240 --> 00:31:23,520
Speaker 1: even if we're saying or doing things we probably shouldn't do.

589
00:31:24,200 --> 00:31:26,719
Speaker 1: I think that explains a lot of why politics has

590
00:31:26,760 --> 00:31:29,440
Speaker 1: kind of gone off the rails. And but what it's

591
00:31:29,440 --> 00:31:31,440
Speaker 1: also done is it's made it really hard to communicate.

592
00:31:31,520 --> 00:31:34,800
Speaker 1: It's made it really hard to win this war for attention.

593
00:31:34,920 --> 00:31:37,200
Speaker 1: Like when I'm talking to you, I'm not just competing

594
00:31:37,800 --> 00:31:41,880
Speaker 1: against like error or you maybe like getting distracted by

595
00:31:42,040 --> 00:31:44,800
Speaker 1: by a bird. I'm like your phone might beep, you

596
00:31:44,880 --> 00:31:48,320
Speaker 1: might get a tender update, you might get a text update,

597
00:31:48,480 --> 00:31:52,720
Speaker 1: you might have people calling, emailing, slap, you know, slacking you. Like,

598
00:31:52,760 --> 00:31:55,960
Speaker 1: there's just a thousand things and that's new and nobody

599
00:31:56,120 --> 00:32:00,760
Speaker 1: sat down and it actually taught people to rethink how

600
00:32:00,800 --> 00:32:04,080
Speaker 1: you communicate in this era of chaos. Yeah, you know,

601
00:32:04,160 --> 00:32:06,920
Speaker 1: it's really interesting. I thank you for coming. I'm talking

602
00:32:06,920 --> 00:32:10,440
Speaker 1: to Jim vanderher he's the co founder, CEO chairman of Access.

603
00:32:10,560 --> 00:32:13,120
Speaker 1: But more importantly, he's on my show to discuss one

604
00:32:13,160 --> 00:32:15,760
Speaker 1: of the writers of the book Smart Brevity, The power

605
00:32:15,760 --> 00:32:17,720
Speaker 1: of saying more with less. He's one of the co

606
00:32:17,840 --> 00:32:21,920
Speaker 1: creators of access and as well as political. Um, you

607
00:32:22,000 --> 00:32:25,720
Speaker 1: have been a guy who's been behind putting your words Smith,

608
00:32:25,920 --> 00:32:28,320
Speaker 1: I would say a word Smith, because people take your

609
00:32:28,320 --> 00:32:31,400
Speaker 1: words and articulate them and they read them. And uh.

610
00:32:31,480 --> 00:32:34,440
Speaker 1: And there's a skill like my My skill is my

611
00:32:34,480 --> 00:32:36,880
Speaker 1: degrees in mathematics. So you through a number of me,

612
00:32:36,920 --> 00:32:38,440
Speaker 1: I can throw it back to you just as fast.

613
00:32:38,880 --> 00:32:42,080
Speaker 1: And that's by communication. And so I nor in my life.

614
00:32:42,120 --> 00:32:44,880
Speaker 1: I grew up. I was born under rotary dial telephones,

615
00:32:45,160 --> 00:32:48,440
Speaker 1: so I know the how long it took you to

616
00:32:48,520 --> 00:32:51,720
Speaker 1: die befo, you know, so you know exactly just watching that.

617
00:32:51,800 --> 00:32:54,920
Speaker 1: And I remember in eighteen ninety I went to like

618
00:32:54,960 --> 00:32:57,600
Speaker 1: a little science fair. They was talking about the video

619
00:32:57,800 --> 00:33:00,600
Speaker 1: telephone and you know, you want it will be able

620
00:33:00,600 --> 00:33:04,760
Speaker 1: to die. This was uh seventies. They were talking about

621
00:33:04,800 --> 00:33:07,680
Speaker 1: video telephones and I went wow, and I saw how

622
00:33:07,680 --> 00:33:10,040
Speaker 1: long we took to get the video telephones were like

623
00:33:10,040 --> 00:33:12,920
Speaker 1: two thousand seven really, And so when you look at

624
00:33:12,920 --> 00:33:15,520
Speaker 1: all these transition and it's about communication because at one

625
00:33:15,560 --> 00:33:17,800
Speaker 1: time used to be able to say GM, you used

626
00:33:17,800 --> 00:33:20,040
Speaker 1: to be able to lead a house and nobody could

627
00:33:20,040 --> 00:33:23,440
Speaker 1: reach you. And then when you got back then communication

628
00:33:23,480 --> 00:33:26,240
Speaker 1: started again. And I think that's the part of life

629
00:33:26,240 --> 00:33:28,360
Speaker 1: that we are are we being beat up too much

630
00:33:28,400 --> 00:33:31,880
Speaker 1: with too much information, And that is why what you're

631
00:33:31,880 --> 00:33:35,200
Speaker 1: talking about is so necessary. We were communicating to people

632
00:33:35,240 --> 00:33:37,960
Speaker 1: on a daily basis. Yeah, I think beat up is

633
00:33:38,000 --> 00:33:39,720
Speaker 1: a good term for it. I think we are being

634
00:33:39,760 --> 00:33:43,680
Speaker 1: crushed by information. We're ingesting too much of it. Uh

635
00:33:43,720 --> 00:33:45,960
Speaker 1: And certainly if it's long and it's not worthy of

636
00:33:45,960 --> 00:33:48,120
Speaker 1: our time, it's a it's a waste of of of

637
00:33:48,120 --> 00:33:51,240
Speaker 1: our mind share, and it's a real problem. It's just

638
00:33:51,320 --> 00:33:53,440
Speaker 1: like you said, I mean, I think about this programming

639
00:33:53,520 --> 00:33:55,800
Speaker 1: like you and I are doing an on zoom during

640
00:33:55,840 --> 00:33:57,960
Speaker 1: a different city. I'm in a different city. Somebody could

641
00:33:57,960 --> 00:33:59,720
Speaker 1: be listening to this in their car. Somebody could be

642
00:33:59,760 --> 00:34:01,760
Speaker 1: wanting this in their car. Somebody could be in the

643
00:34:01,760 --> 00:34:04,560
Speaker 1: woods and happen to have nice satellite connectivity and be

644
00:34:04,600 --> 00:34:06,200
Speaker 1: able to watch it as crispally and here it as

645
00:34:06,280 --> 00:34:09,880
Speaker 1: clearly as you and I. And that's just a different world.

646
00:34:10,080 --> 00:34:12,680
Speaker 1: And the big thing about the book is you you

647
00:34:12,840 --> 00:34:14,680
Speaker 1: have to take the world as it is, not the

648
00:34:14,760 --> 00:34:17,080
Speaker 1: way the world, the world you wish it were to be.

649
00:34:17,520 --> 00:34:19,520
Speaker 1: And and the way it is is that people are distracted.

650
00:34:19,600 --> 00:34:22,279
Speaker 1: People have very little time, and if you're not respectful

651
00:34:22,320 --> 00:34:24,719
Speaker 1: of their time and respectful of their intelligence, they're not

652
00:34:24,719 --> 00:34:27,520
Speaker 1: going to read or hear what you're trying to say.

653
00:34:27,640 --> 00:34:29,600
Speaker 1: And that is a waste of time on a waste

654
00:34:29,600 --> 00:34:32,600
Speaker 1: of energy. And if you don't retool your skill set

655
00:34:32,640 --> 00:34:35,120
Speaker 1: to make sure that you're able to communicate, particularly at

656
00:34:35,120 --> 00:34:37,080
Speaker 1: work or school or an areas where you're trying to

657
00:34:37,120 --> 00:34:39,960
Speaker 1: get ahead, you're not going to get ahead. Like communicate

658
00:34:40,000 --> 00:34:43,120
Speaker 1: you think about the workplace, about your job like obviously

659
00:34:43,120 --> 00:34:45,040
Speaker 1: because the nature of what you do. Your entire job

660
00:34:45,160 --> 00:34:49,160
Speaker 1: is communicating. But almost every person's job is communicating, communicating up,

661
00:34:49,200 --> 00:34:53,520
Speaker 1: communicating down, communicating sideways, communicating to customers, ingesting information is

662
00:34:53,560 --> 00:34:56,600
Speaker 1: a form of communication. And yet nobody's sitting people down

663
00:34:56,640 --> 00:34:59,000
Speaker 1: and saying, huh, maybe you should do it differently than

664
00:34:59,040 --> 00:35:01,600
Speaker 1: they did and know then you then it would have

665
00:35:01,600 --> 00:35:03,920
Speaker 1: done in two thousand five, when there wasn't a smartphone,

666
00:35:03,920 --> 00:35:06,399
Speaker 1: when there wasn't Facebook, when Google was a baby, when

667
00:35:06,440 --> 00:35:08,560
Speaker 1: most of the websites you visit didn't exist. For most

668
00:35:08,560 --> 00:35:10,680
Speaker 1: of the apps you use, I weren't even thought of.

669
00:35:11,520 --> 00:35:14,360
Speaker 1: So it's a wildly, wildly different world. I think the

670
00:35:14,880 --> 00:35:17,319
Speaker 1: COVID area when the when the country was set down

671
00:35:17,360 --> 00:35:19,960
Speaker 1: in March. I remember I was doing some contract work

672
00:35:20,320 --> 00:35:23,320
Speaker 1: when I first heard over the word Zoom video conferencing.

673
00:35:23,760 --> 00:35:25,480
Speaker 1: And because I was doing a lot of contract work,

674
00:35:25,520 --> 00:35:27,239
Speaker 1: I was based in Atlanta and had a lot of

675
00:35:27,280 --> 00:35:29,560
Speaker 1: meetings in d C. And it was going to meet

676
00:35:29,680 --> 00:35:32,759
Speaker 1: was another video conferencing and device that was out there,

677
00:35:32,800 --> 00:35:35,319
Speaker 1: and it was actually was ahead of Zoom at the time.

678
00:35:35,520 --> 00:35:37,200
Speaker 1: I was doing the go to meetings all the time

679
00:35:37,560 --> 00:35:39,799
Speaker 1: and so but but when the country got shut down,

680
00:35:40,360 --> 00:35:43,040
Speaker 1: that's when it kind of changed the culture of how

681
00:35:43,080 --> 00:35:46,400
Speaker 1: we communicated. In other words, it changed the rules. You know,

682
00:35:46,440 --> 00:35:48,799
Speaker 1: you didn't have to look a certain way. You can

683
00:35:48,840 --> 00:35:53,640
Speaker 1: be anywhere and whether socially or appearing on talk shows

684
00:35:53,960 --> 00:35:58,480
Speaker 1: whatever they were, we loosened our standards are respectful ways

685
00:35:58,600 --> 00:36:01,480
Speaker 1: we can communicate, which eased that people could inundate you

686
00:36:01,520 --> 00:36:04,160
Speaker 1: at any time. And I think that's why your book

687
00:36:04,200 --> 00:36:07,600
Speaker 1: is so important because with the world turning and become

688
00:36:07,640 --> 00:36:10,760
Speaker 1: a standard less that means that we have to talk

689
00:36:11,360 --> 00:36:14,879
Speaker 1: better or less. Is that is that correct? I think

690
00:36:14,920 --> 00:36:17,600
Speaker 1: it is correct. And another dynamic that happened because of

691
00:36:17,640 --> 00:36:20,279
Speaker 1: COVID is that you know, I could be at home

692
00:36:20,320 --> 00:36:21,719
Speaker 1: doing this that happened to be in the office. But

693
00:36:21,719 --> 00:36:24,160
Speaker 1: a lot of people are working from home, people scattered about,

694
00:36:24,520 --> 00:36:27,560
Speaker 1: and when people aren't working together face to face, it

695
00:36:27,600 --> 00:36:31,840
Speaker 1: makes communications, especially written communications, that much more important. You

696
00:36:31,920 --> 00:36:34,560
Speaker 1: need to be you need to connect people so everyone

697
00:36:34,600 --> 00:36:36,839
Speaker 1: is aligned and knows what they're supposed to do, and

698
00:36:36,880 --> 00:36:38,440
Speaker 1: you need to do it in a way that leads

699
00:36:38,520 --> 00:36:41,520
Speaker 1: to greater productivity. And you need to somehow create an

700
00:36:41,600 --> 00:36:45,440
Speaker 1: environment of creativity if there's not even physical presence. And

701
00:36:45,600 --> 00:36:48,200
Speaker 1: I mean this, I think we're gonna look back years

702
00:36:48,200 --> 00:36:51,560
Speaker 1: from now and like COVID obviously affected politics, affected health,

703
00:36:51,800 --> 00:36:55,319
Speaker 1: but it radically changed the workplace more than probably anything

704
00:36:55,360 --> 00:36:57,759
Speaker 1: has changed the workplace in the last twenty thirty or

705
00:36:57,800 --> 00:37:01,600
Speaker 1: forty years. Like suddenly you had to work from home

706
00:37:01,640 --> 00:37:04,439
Speaker 1: and you had to rethink communications. I mean to be honest.

707
00:37:04,480 --> 00:37:08,080
Speaker 1: As a business proposition, my brevity became exponentially more valuable

708
00:37:08,400 --> 00:37:11,319
Speaker 1: because of that dynamic, because people were struggling to figure

709
00:37:11,320 --> 00:37:15,040
Speaker 1: out how do I communicate with people? And good communications

710
00:37:15,280 --> 00:37:17,840
Speaker 1: is it's magical because it gets people to hear what

711
00:37:17,840 --> 00:37:19,839
Speaker 1: they're supposed to hear and do what you want them

712
00:37:20,080 --> 00:37:22,839
Speaker 1: to do. Bad communications could be a real it could

713
00:37:22,840 --> 00:37:24,840
Speaker 1: be a real killer for a company, real killer for

714
00:37:24,880 --> 00:37:28,480
Speaker 1: a relationship. Well it's really interesting. Uh. Right before our

715
00:37:28,800 --> 00:37:31,239
Speaker 1: schedule this interview, I started talking to my staff. You know,

716
00:37:31,320 --> 00:37:33,440
Speaker 1: so I always always feel good when i'm kind of

717
00:37:33,480 --> 00:37:35,839
Speaker 1: like kind of like with the curve. I feel you're

718
00:37:36,120 --> 00:37:39,120
Speaker 1: you're wanted the curves, which means you're you're talking dynamics

719
00:37:39,160 --> 00:37:41,440
Speaker 1: that we need to start looking at or start living.

720
00:37:42,000 --> 00:37:44,360
Speaker 1: And you know, as as a company as my company,

721
00:37:44,400 --> 00:37:46,560
Speaker 1: with your thirty and fifteen media, you know, we have

722
00:37:46,600 --> 00:37:48,840
Speaker 1: a capabilities one sheet that we have to do. That

723
00:37:49,160 --> 00:37:51,239
Speaker 1: deck used to be like forty eight pages. Now I've

724
00:37:51,239 --> 00:37:54,040
Speaker 1: reduced to one sheet. And then I had my Rashaan

725
00:37:54,160 --> 00:37:57,200
Speaker 1: McDonald ePK Electronic press Kit. It used to be about

726
00:37:57,200 --> 00:37:59,759
Speaker 1: thirty pages, and I told my staff, reduced it to

727
00:37:59,840 --> 00:38:02,160
Speaker 1: one and sheet. I want, I'm gonna put all that

728
00:38:02,239 --> 00:38:04,480
Speaker 1: on it, I said, make it work, I said, because

729
00:38:04,520 --> 00:38:07,440
Speaker 1: people do well, they don't want to fan through thirty

730
00:38:07,440 --> 00:38:10,279
Speaker 1: pages to find out by Richard McDonald what he's working on.

731
00:38:10,560 --> 00:38:13,200
Speaker 1: So that's why when when there's anybody, when your book

732
00:38:13,200 --> 00:38:15,879
Speaker 1: came across my dick, this I laughed. I said, this

733
00:38:15,960 --> 00:38:19,040
Speaker 1: is absolutely right. I said, I know that you can't

734
00:38:19,080 --> 00:38:23,080
Speaker 1: talk in expansive terms with anybody in it anymore. And

735
00:38:23,120 --> 00:38:25,799
Speaker 1: as as you as you started dropping these dives on

736
00:38:26,040 --> 00:38:29,080
Speaker 1: of information on everybody who received it the most and

737
00:38:29,120 --> 00:38:34,120
Speaker 1: who resisted it. Yeah, you know, the the resistance tends

738
00:38:34,160 --> 00:38:36,520
Speaker 1: to come from journalists. Like journalists and people who are

739
00:38:36,560 --> 00:38:40,479
Speaker 1: paid to like spread a lot of words a little

740
00:38:40,560 --> 00:38:43,040
Speaker 1: long winded. They don't they don't love it like where

741
00:38:43,040 --> 00:38:44,799
Speaker 1: you see it, but it's been fun to watch, like

742
00:38:44,840 --> 00:38:47,680
Speaker 1: I've seen that really take off with students and teachers.

743
00:38:47,680 --> 00:38:50,200
Speaker 1: Certainly in business is probably where it's been most effective.

744
00:38:50,400 --> 00:38:53,080
Speaker 1: I was just on Facebook with somebody who randomly reached

745
00:38:53,080 --> 00:38:55,319
Speaker 1: out to me who's a preacher in New York, and

746
00:38:55,440 --> 00:38:57,080
Speaker 1: was like, I really want to figure out how to

747
00:38:57,120 --> 00:38:59,799
Speaker 1: make my preaching more efficient. And I pointed out to

748
00:38:59,840 --> 00:39:02,400
Speaker 1: her or that that the Pope, while we were writing

749
00:39:02,440 --> 00:39:05,160
Speaker 1: the book, it did a speech in Croatia where he

750
00:39:05,239 --> 00:39:07,880
Speaker 1: talked to Catholic priests and said, you've got to cut

751
00:39:07,880 --> 00:39:11,799
Speaker 1: your homilies down from forty minutes to ten minutes. And

752
00:39:11,800 --> 00:39:13,960
Speaker 1: he said that the nuns were the ones who applied

753
00:39:14,000 --> 00:39:16,480
Speaker 1: at the longest because he said, quote unquote, they're the

754
00:39:16,480 --> 00:39:20,320
Speaker 1: ones who are subject to our are to our verbal torture,

755
00:39:21,160 --> 00:39:25,800
Speaker 1: right the Pope. And the truth is like your exercise

756
00:39:25,840 --> 00:39:28,920
Speaker 1: of your forty pages down to one, the truth is

757
00:39:29,000 --> 00:39:31,560
Speaker 1: you can do it. People think you can. There's nothing

758
00:39:31,719 --> 00:39:35,200
Speaker 1: shallow about being short. It's actually really confident and helpful

759
00:39:35,640 --> 00:39:38,480
Speaker 1: and clarifying. I bet your one sheeter is a hell

760
00:39:38,520 --> 00:39:40,520
Speaker 1: of a lot better than your forty sheeter was because

761
00:39:40,560 --> 00:39:42,879
Speaker 1: it forced you to think about what are the things

762
00:39:42,880 --> 00:39:46,359
Speaker 1: that are really really important? What do people really have

763
00:39:46,520 --> 00:39:50,279
Speaker 1: to know? And when you do that, the audience realizes it,

764
00:39:50,360 --> 00:39:52,680
Speaker 1: and they know you're being respectful of their time and

765
00:39:52,680 --> 00:39:55,279
Speaker 1: their intelligence, and they reward you for We'll be right

766
00:39:55,320 --> 00:40:03,200
Speaker 1: back with more Money Making Conversations Masterclass with ru Sean McDonald. Now,

767
00:40:03,280 --> 00:40:08,239
Speaker 1: let's return to Money Making Conversations Masterclass with Rashan McDonald

768
00:40:08,520 --> 00:40:10,920
Speaker 1: and Jim. I will absolutely tell you I prefer by

769
00:40:11,000 --> 00:40:16,280
Speaker 1: one sheet over my expansive deck, and you absolutely correct that. Uh.

770
00:40:16,600 --> 00:40:18,840
Speaker 1: I was just telling the story that some of the

771
00:40:18,840 --> 00:40:21,400
Speaker 1: information is not has no value today. It's something that

772
00:40:21,400 --> 00:40:23,680
Speaker 1: I've done in the nineties and the early two thousands

773
00:40:23,760 --> 00:40:26,040
Speaker 1: is about what I'm doing now, and I think that's

774
00:40:26,040 --> 00:40:28,239
Speaker 1: what when I when I read your book, one of

775
00:40:28,239 --> 00:40:31,319
Speaker 1: my favorite chapters is the meeting chapters, you know when

776
00:40:31,520 --> 00:40:34,439
Speaker 1: when you gather your staff and you're talking, because that's

777
00:40:34,520 --> 00:40:37,239
Speaker 1: where I had to learn, and I took some notes

778
00:40:37,280 --> 00:40:39,399
Speaker 1: from your chapter because sometimes you get on the zoom

779
00:40:39,480 --> 00:40:41,800
Speaker 1: calls and these staffs calls and you feel a need

780
00:40:41,840 --> 00:40:45,799
Speaker 1: to talk, you feel a need to over emphasize what

781
00:40:45,920 --> 00:40:48,160
Speaker 1: you're trying to get out of your staff, and that's

782
00:40:48,160 --> 00:40:51,760
Speaker 1: where the communications really can bore a person who's working

783
00:40:51,760 --> 00:40:55,600
Speaker 1: for you or motivate them. Correct. Yes, I mean think

784
00:40:55,640 --> 00:40:58,239
Speaker 1: about like most meetings tend to be very meandering and

785
00:40:58,239 --> 00:41:05,160
Speaker 1: then doing you you're succinct and clear in command, for sure,

786
00:41:05,640 --> 00:41:09,040
Speaker 1: but most people other than you are meandering. And I

787
00:41:09,120 --> 00:41:10,920
Speaker 1: think about a meeting. The whole purpose of a meeting

788
00:41:11,000 --> 00:41:12,839
Speaker 1: is we're meeting for a reason. What is the one

789
00:41:12,880 --> 00:41:15,440
Speaker 1: thing we need to accomplish here, Let's talk only about

790
00:41:15,520 --> 00:41:17,600
Speaker 1: that thing, and at the end of the meeting, what

791
00:41:17,680 --> 00:41:20,880
Speaker 1: are the specific takeaways that we can share with everyone

792
00:41:20,880 --> 00:41:23,239
Speaker 1: who needs to know and think about. That could be

793
00:41:23,239 --> 00:41:25,480
Speaker 1: done in twenty minutes and it could be a hugely

794
00:41:25,520 --> 00:41:28,200
Speaker 1: effective meeting. But if you go, if you're a drift,

795
00:41:28,239 --> 00:41:29,759
Speaker 1: if you don't know what the focus of it is,

796
00:41:29,840 --> 00:41:32,120
Speaker 1: if you don't know what the specific takeaways are, if

797
00:41:32,120 --> 00:41:34,680
Speaker 1: you're not clear and concise in the language that you're using,

798
00:41:34,920 --> 00:41:37,319
Speaker 1: you just had a nice conversation that's going to be

799
00:41:37,400 --> 00:41:40,560
Speaker 1: forgotten by everybody, and you wasted that time. And so

800
00:41:40,600 --> 00:41:42,320
Speaker 1: I do I think this works in power point. I

801
00:41:42,360 --> 00:41:44,919
Speaker 1: think it works in meetings. I think it definitely works

802
00:41:44,920 --> 00:41:48,680
Speaker 1: in speeches and sermons like anywhere. Just it's about being

803
00:41:48,680 --> 00:41:51,759
Speaker 1: respectful to the audience and really being sharp about what

804
00:41:51,800 --> 00:41:53,760
Speaker 1: are the one, two or three things you really really

805
00:41:53,760 --> 00:41:56,040
Speaker 1: need them to know and that they really really need

806
00:41:56,080 --> 00:41:59,400
Speaker 1: to know, and then you can find yourself having the

807
00:41:59,480 --> 00:42:01,640
Speaker 1: type of six as you want when you communicate. Yeah,

808
00:42:01,920 --> 00:42:03,920
Speaker 1: first of all, a smart brevity is for anyone who

809
00:42:03,960 --> 00:42:06,480
Speaker 1: communicates hear me clear on that you're talking to somebody,

810
00:42:06,520 --> 00:42:09,279
Speaker 1: whether it's a colleague, of friend or a spouse. You

811
00:42:09,320 --> 00:42:11,880
Speaker 1: have to be able to not over talk. You know,

812
00:42:12,600 --> 00:42:15,040
Speaker 1: I've come from the Baptist community, so so when you

813
00:42:15,080 --> 00:42:17,480
Speaker 1: talk about church, you know, I am born up the

814
00:42:17,600 --> 00:42:21,440
Speaker 1: hour and a half church service. You know, come to

815
00:42:21,560 --> 00:42:25,239
Speaker 1: Jesus two or three, uh called to the altars and

816
00:42:25,800 --> 00:42:28,640
Speaker 1: get out of here. You know so and so I so.

817
00:42:28,880 --> 00:42:31,400
Speaker 1: I would love to see this incorporated in the Baptist

818
00:42:31,480 --> 00:42:35,160
Speaker 1: Church world, brevity from the pulpit. But the most important

819
00:42:35,160 --> 00:42:37,319
Speaker 1: thing that I took away in reading your book and

820
00:42:37,360 --> 00:42:40,040
Speaker 1: also watching you, is that you know there's a concern

821
00:42:40,120 --> 00:42:43,240
Speaker 1: for communication because I got I got the good feeling

822
00:42:43,280 --> 00:42:46,399
Speaker 1: that you're feeling that people really have. That's a lost art.

823
00:42:47,000 --> 00:42:50,160
Speaker 1: That's a lost art from the standpoint of what's the

824
00:42:50,200 --> 00:42:52,400
Speaker 1: limit and what you're trying to say. But then in

825
00:42:52,520 --> 00:42:54,239
Speaker 1: so many ways that people are being in the day

826
00:42:54,280 --> 00:42:59,400
Speaker 1: with information that we really have no window of focus,

827
00:43:00,280 --> 00:43:03,120
Speaker 1: and that focus really is the key to solid communication

828
00:43:03,280 --> 00:43:08,520
Speaker 1: correct absolutely. Like foggy writing, foggy talking is a reflection

829
00:43:08,520 --> 00:43:11,720
Speaker 1: of foggy thinking. So if you're talking and writing sharply,

830
00:43:12,000 --> 00:43:14,080
Speaker 1: it means you took the time to really sharpen your

831
00:43:14,080 --> 00:43:16,680
Speaker 1: own thought, and that's that's a benefit to you. Like

832
00:43:16,719 --> 00:43:18,320
Speaker 1: I do this all the time. I really try to

833
00:43:18,360 --> 00:43:21,239
Speaker 1: distill my thinking about different topics. I write it down

834
00:43:21,280 --> 00:43:24,440
Speaker 1: and try to distill let into as fewer words as possible,

835
00:43:24,680 --> 00:43:27,120
Speaker 1: mainly so I can remember it better and if I

836
00:43:27,160 --> 00:43:31,320
Speaker 1: have to articulate it, articulated sharply and hopefully memorably, so people,

837
00:43:31,640 --> 00:43:33,120
Speaker 1: you know, sort of respond the way I would hope

838
00:43:33,160 --> 00:43:35,320
Speaker 1: that they respond. And like, I'm in the media and

839
00:43:35,360 --> 00:43:37,520
Speaker 1: I run a company, so I'm paid to community. Let's

840
00:43:37,520 --> 00:43:41,200
Speaker 1: be honest, as are you. But these tricks that we learned,

841
00:43:41,320 --> 00:43:44,799
Speaker 1: that the science behind it, it's applicable to anybody, and

842
00:43:44,840 --> 00:43:47,280
Speaker 1: all of us want to be heard. We really desperately

843
00:43:47,320 --> 00:43:49,719
Speaker 1: we want to be heard. I want to bring close

844
00:43:49,760 --> 00:43:51,640
Speaker 1: as me and I want to make sure I run across.

845
00:43:52,080 --> 00:43:54,360
Speaker 1: I try to break everything down easy to my audience.

846
00:43:54,360 --> 00:43:55,840
Speaker 1: And I said, they have dumb audiences, but I know

847
00:43:55,920 --> 00:43:59,600
Speaker 1: that again brevity is important, so they take away they

848
00:43:59,600 --> 00:44:01,920
Speaker 1: can walk way those five tips I heard you do.

849
00:44:02,320 --> 00:44:04,279
Speaker 1: And I'd like to bring up those five tips that

850
00:44:04,280 --> 00:44:05,880
Speaker 1: I heard you do and the and then you use.

851
00:44:05,920 --> 00:44:08,120
Speaker 1: Give me a short synopsism the importance of how we

852
00:44:08,160 --> 00:44:10,400
Speaker 1: can use them. First one of the number one will

853
00:44:10,480 --> 00:44:15,240
Speaker 1: stop being selfish, Yeah, stopping selfish, Start stop writing for yourself,

854
00:44:15,280 --> 00:44:17,920
Speaker 1: Stop communicating for yourself and thinking about what does the

855
00:44:17,960 --> 00:44:21,560
Speaker 1: other person need to hear and read? That instantly changes

856
00:44:21,680 --> 00:44:23,960
Speaker 1: your perspective and makes you a better communicator. And that

857
00:44:24,080 --> 00:44:26,799
Speaker 1: basically what I did when I reduced my ru sean

858
00:44:26,880 --> 00:44:29,520
Speaker 1: McDonald ePK from for the pages to a single sheet.

859
00:44:30,000 --> 00:44:32,560
Speaker 1: Now I feel confident that when somebody gets it, they

860
00:44:32,600 --> 00:44:36,200
Speaker 1: won't just trash it or they won't get past the

861
00:44:36,280 --> 00:44:39,080
Speaker 1: colorful opening page. They have the one sheet and the

862
00:44:39,160 --> 00:44:41,520
Speaker 1: information is there, and that's the stop. Before it was

863
00:44:41,560 --> 00:44:44,040
Speaker 1: for you, the one is for them. Yes, that's that's

864
00:44:43,560 --> 00:44:48,799
Speaker 1: the absolutely grab me reasons you're writing. Yeah, whether it

865
00:44:48,920 --> 00:44:52,120
Speaker 1: is a subject line and an email, a headline on

866
00:44:52,200 --> 00:44:55,560
Speaker 1: a story, a text you're sending to somebody, you're at

867
00:44:55,600 --> 00:44:58,440
Speaker 1: war with other people for their attention. So be provocative,

868
00:44:58,600 --> 00:45:02,200
Speaker 1: be interesting, be sustained. Give them a headline, say hey,

869
00:45:02,239 --> 00:45:04,720
Speaker 1: this is why you're going to read this. Be very clear.

870
00:45:05,120 --> 00:45:07,040
Speaker 1: So if you grab that person, then you get them

871
00:45:07,080 --> 00:45:09,560
Speaker 1: into the next sentence. That next sentence should be something

872
00:45:09,600 --> 00:45:12,480
Speaker 1: really interesting, something illuminating, something they should need to know.

873
00:45:12,960 --> 00:45:15,520
Speaker 1: While if it is, you'll keep them reading deeper. And

874
00:45:15,520 --> 00:45:18,040
Speaker 1: so you have to think that methodically about the cadence

875
00:45:18,080 --> 00:45:21,399
Speaker 1: of your communications. Absolutely so, in no words. If well,

876
00:45:21,440 --> 00:45:24,480
Speaker 1: if what is the simple technique that wants to take

877
00:45:24,520 --> 00:45:27,480
Speaker 1: away if they're trying to start standard production meetings, a

878
00:45:27,600 --> 00:45:30,040
Speaker 1: standard staff meeting, is they are titch and grab or

879
00:45:30,120 --> 00:45:33,120
Speaker 1: technique they can use are some old things that they

880
00:45:33,120 --> 00:45:37,719
Speaker 1: should stop using. I think a very successful device for

881
00:45:37,760 --> 00:45:39,840
Speaker 1: both the speech or for a meeting is to say,

882
00:45:40,040 --> 00:45:43,360
Speaker 1: very specifically, the one thing we want to accomplish today is,

883
00:45:43,920 --> 00:45:46,400
Speaker 1: or the one reason we're meeting here today is, or

884
00:45:46,440 --> 00:45:48,520
Speaker 1: the one thing I want you to remember is. I

885
00:45:48,520 --> 00:45:50,520
Speaker 1: would use that phrase and then just fill it in,

886
00:45:51,040 --> 00:45:53,920
Speaker 1: and then at the end reiterate it. So now the

887
00:45:53,960 --> 00:45:57,400
Speaker 1: person has heard the most important thing delivered so sainctly twice.

888
00:45:57,440 --> 00:46:00,120
Speaker 1: They heard it at the beginning and the end. I'm

889
00:46:00,120 --> 00:46:02,400
Speaker 1: in sense would tell you they have an exponentially higher

890
00:46:02,800 --> 00:46:05,720
Speaker 1: chance of retaining what you just said, as opposed to

891
00:46:05,960 --> 00:46:10,239
Speaker 1: not stating it, being unclear, hiding it behind other sentences

892
00:46:10,320 --> 00:46:13,000
Speaker 1: or other paragraphs. You know, it's so funny, Jim. I

893
00:46:13,120 --> 00:46:15,000
Speaker 1: was a lot of times people call me now they

894
00:46:15,120 --> 00:46:16,920
Speaker 1: say stuff like I have two things I want to

895
00:46:16,920 --> 00:46:18,879
Speaker 1: talk to you about. I have three things I wanted

896
00:46:18,880 --> 00:46:21,200
Speaker 1: to And I've been hearing it probably this year a lot,

897
00:46:21,280 --> 00:46:23,799
Speaker 1: because people know I don't like talking on the phone

898
00:46:23,800 --> 00:46:26,719
Speaker 1: a lot, so and they they've always said, we shout

899
00:46:26,840 --> 00:46:28,680
Speaker 1: you know, I was still talking, we hug up as

900
00:46:28,719 --> 00:46:31,520
Speaker 1: you were, So now they say, hey, I got two

901
00:46:31,600 --> 00:46:32,840
Speaker 1: things I want to talk to you about before we

902
00:46:32,920 --> 00:46:36,960
Speaker 1: wrap up this call. So I agree that technique works. Uh.

903
00:46:37,200 --> 00:46:40,719
Speaker 1: The number three is keep it simple. Keep it simple, like,

904
00:46:40,840 --> 00:46:45,040
Speaker 1: don't you know like your sentences, your paragraphs should be short,

905
00:46:45,239 --> 00:46:47,760
Speaker 1: should be direct. You don't need to use fancy words.

906
00:46:47,840 --> 00:46:49,760
Speaker 1: You don't need to use words you learn to college

907
00:46:49,880 --> 00:46:51,600
Speaker 1: and ones that you'd show off that you can maybe

908
00:46:51,600 --> 00:46:55,560
Speaker 1: get a crossword puzzle. Just just keep it simple, be yourself,

909
00:46:55,719 --> 00:46:57,960
Speaker 1: be direct. Well, this one I really love with, like

910
00:46:58,000 --> 00:47:01,120
Speaker 1: write like a human because I always tell I'm a friend. Okay, look,

911
00:47:01,320 --> 00:47:03,600
Speaker 1: I don't understand what you're saying. If you can just

912
00:47:03,600 --> 00:47:06,120
Speaker 1: break it back down to me, then I guess with

913
00:47:06,200 --> 00:47:08,839
Speaker 1: this conversation go a lot better. What exactly your version

914
00:47:08,960 --> 00:47:11,799
Speaker 1: is right like a human that I don't know what

915
00:47:11,880 --> 00:47:13,719
Speaker 1: it is about our species. At the minute that we

916
00:47:13,800 --> 00:47:16,799
Speaker 1: have to write or communicate something, we suddenly button up

917
00:47:16,800 --> 00:47:20,319
Speaker 1: our collar at an additional layer of starch, and we

918
00:47:20,360 --> 00:47:23,759
Speaker 1: start to talk like the most annoying, insufferable person you've

919
00:47:23,800 --> 00:47:26,440
Speaker 1: ever met. We start to use fancy words and talking

920
00:47:26,480 --> 00:47:30,000
Speaker 1: in a deeper voice and use ac run nims as

921
00:47:30,040 --> 00:47:32,200
Speaker 1: opposed to know talk to me like you talk to

922
00:47:32,200 --> 00:47:34,239
Speaker 1: me over a beer at a bar. That's how you

923
00:47:34,239 --> 00:47:38,359
Speaker 1: should communicate. People want authenticity. They're turned off by your

924
00:47:38,480 --> 00:47:42,080
Speaker 1: arrogance or your weirdness. If you're using these fancy eleven

925
00:47:42,120 --> 00:47:44,879
Speaker 1: dollar words wow, and the last one is number five.

926
00:47:45,239 --> 00:47:49,760
Speaker 1: Just stop, man, that's that should be our gospel. Just stop,

927
00:47:49,920 --> 00:47:53,560
Speaker 1: like you can stop writing, like if you've made your point, stop,

928
00:47:53,600 --> 00:47:55,400
Speaker 1: you don't have to make it again. It's your example

929
00:47:55,440 --> 00:47:58,200
Speaker 1: about right, like, oh, I say something really good and

930
00:47:58,239 --> 00:48:00,560
Speaker 1: then that people seem to I can so much, I

931
00:48:00,560 --> 00:48:03,520
Speaker 1: say it again, like, no, just stop, just stop, beautiful.

932
00:48:03,560 --> 00:48:06,919
Speaker 1: This is five tips for effective efficient communication. I'm talking

933
00:48:06,920 --> 00:48:10,000
Speaker 1: to Jim vander High his book. I really really recommend

934
00:48:10,120 --> 00:48:14,000
Speaker 1: smart brevity, the power of saying more with less. Again,

935
00:48:14,239 --> 00:48:15,640
Speaker 1: thank you for taking the time to come on Money

936
00:48:15,680 --> 00:48:18,640
Speaker 1: Making Conversation and master Class because and and I talked

937
00:48:18,640 --> 00:48:20,239
Speaker 1: to a lot of entrepreneurs. I talked to a lot

938
00:48:20,280 --> 00:48:22,920
Speaker 1: of people who are dreamers. But more importantly, if they

939
00:48:22,960 --> 00:48:24,600
Speaker 1: don't know how to communicate. I have two things I

940
00:48:24,600 --> 00:48:29,120
Speaker 1: always tell people. I call it two seeds, communication and consistency.

941
00:48:29,360 --> 00:48:31,680
Speaker 1: If you can't communicate, then you never get the consistency.

942
00:48:31,680 --> 00:48:33,600
Speaker 1: Once you get consistency, you got to tell people what

943
00:48:33,640 --> 00:48:36,200
Speaker 1: you were doing was actually gonna work when you communicated

944
00:48:36,239 --> 00:48:38,279
Speaker 1: with him. So I believe in what you're doing in

945
00:48:38,320 --> 00:48:39,799
Speaker 1: this book, and I want to be one of the

946
00:48:39,800 --> 00:48:42,600
Speaker 1: people who continue to promote the gospel of smart brevity.

947
00:48:43,280 --> 00:48:45,239
Speaker 1: I love it. I appreciate it, and I lovely or

948
00:48:45,320 --> 00:48:48,120
Speaker 1: focus on like the dream or aspect like I always say,

949
00:48:48,120 --> 00:48:50,359
Speaker 1: like I live the American dream, like I was. If

950
00:48:50,400 --> 00:48:52,279
Speaker 1: you met me in college, you'd say, I'm the last

951
00:48:52,280 --> 00:48:54,279
Speaker 1: person you've ever met that was going to start a

952
00:48:54,320 --> 00:48:56,759
Speaker 1: couple of media companies. At one point four nine one

953
00:48:56,840 --> 00:48:58,920
Speaker 1: grade point average in college, I could barely get it

954
00:48:58,920 --> 00:49:02,080
Speaker 1: into and able to be successful. And anybody can do it,

955
00:49:02,120 --> 00:49:04,480
Speaker 1: and I think this is hopefully one building block in

956
00:49:04,520 --> 00:49:07,200
Speaker 1: your in your career or Jim I I said, I

957
00:49:07,239 --> 00:49:09,480
Speaker 1: got a math degree, but it took seven years. So

958
00:49:09,560 --> 00:49:12,120
Speaker 1: you and I have a lot of DNA and quality

959
00:49:12,360 --> 00:49:16,480
Speaker 1: DNA and commons. So I thank you. Masterclass again, definitely

960
00:49:16,680 --> 00:49:19,000
Speaker 1: heavily promote this book not only just a good book,

961
00:49:19,000 --> 00:49:21,719
Speaker 1: but it's also a game change on how we talk.

962
00:49:22,080 --> 00:49:24,600
Speaker 1: And also I think you can also relieve people on

963
00:49:24,719 --> 00:49:26,400
Speaker 1: how they can tell people how they wanted them to

964
00:49:26,480 --> 00:49:28,480
Speaker 1: talk to them, because that's important. It has to be

965
00:49:28,480 --> 00:49:29,839
Speaker 1: a two way street. You know, you have to tell

966
00:49:29,880 --> 00:49:32,400
Speaker 1: people what you're willing to accept. That way, they can

967
00:49:32,400 --> 00:49:34,400
Speaker 1: communicate with you a lot better. Again, thank you for

968
00:49:34,400 --> 00:49:36,880
Speaker 1: coming on the show. Thank you appreciate it very much.

969
00:49:36,920 --> 00:49:39,560
Speaker 1: Have a good day. We talked. You've been listening to

970
00:49:39,640 --> 00:49:44,360
Speaker 1: Money Making Conversations Masterclass with Rushan McDonald. Always remember to

971
00:49:44,560 --> 00:49:48,920
Speaker 1: lead with your gifts. Money Making Conversations master Class is

972
00:49:48,960 --> 00:49:54,680
Speaker 1: a presentation of thirty eight fifteen Media Incorporated. You are

973
00:49:54,760 --> 00:49:58,600
Speaker 1: now tuned into the Money Making Conversations Minute of Inspiration

974
00:49:58,760 --> 00:50:02,799
Speaker 1: with Rushan McDonald. Hi, I'm Sean mcdonaland for Money Making

975
00:50:02,840 --> 00:50:06,480
Speaker 1: Conversation Masterclass with your daily Minute of Inspiration. Recently I

976
00:50:06,480 --> 00:50:09,799
Speaker 1: spoke with music producer and founder and CEO or My Block, Inc.

977
00:50:10,080 --> 00:50:13,600
Speaker 1: Warren Campbell. He explains the importance of staying humble. While

978
00:50:13,680 --> 00:50:18,040
Speaker 1: Hittie Milestones, I was with uh, a well known producer

979
00:50:18,040 --> 00:50:21,279
Speaker 1: I'm not gonna say his name, twenty Grammys and I

980
00:50:21,360 --> 00:50:24,080
Speaker 1: was in the studio with him. We're watching the Grammys

981
00:50:24,080 --> 00:50:28,000
Speaker 1: on TV and he won Producer of the Year and

982
00:50:28,120 --> 00:50:30,839
Speaker 1: his sponsors like this. I said, Man, I'm going nuts.

983
00:50:31,080 --> 00:50:33,719
Speaker 1: Oh my god, you're sitting there like this going. Oh man,

984
00:50:34,400 --> 00:50:36,920
Speaker 1: I said to myself, I ain't never gonna be like them. Now.

985
00:50:37,239 --> 00:50:42,440
Speaker 1: I appreciate every award I've won. I have five or

986
00:50:42,560 --> 00:50:46,560
Speaker 1: six statues. Grammy, you know that's the best feeling in there.

987
00:50:47,320 --> 00:50:49,239
Speaker 1: If you want to listen to this four interview with

988
00:50:49,320 --> 00:50:53,040
Speaker 1: Warren Campbell, it's available on Money Making Conversations dot com.