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Speaker 1: Welcome to Stuff You Should Know, a production of I

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Speaker 1: Heart Radio. Hey, and welcome to the podcast. I'm Josh,

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Speaker 1: and there's Chuck and there's Jerry, and this is stuff

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Speaker 1: you should know. Are y'all hopped up? I used to

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Speaker 1: be man. I used to drink energy drinks a lot.

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Speaker 1: I think I remember that especially. I would definitely drink

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Speaker 1: at least one before we would go on stage. Um.

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Speaker 1: And I can tell a big difference between not doing

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Speaker 1: that and doing that for sure. Yeah, So I just

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Speaker 1: want to caveat all this. I don't want to like

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Speaker 1: sound like a Debbie Downer with how I talk about

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Speaker 1: energy drinks. Um, I find them disgusting, like the taste

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Speaker 1: or like the whole concept. The taste absolutely not for me.

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Speaker 1: Like I don't even really drink soda ever. Oh yeah,

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Speaker 1: it's like, you know, a couple of cokes a year,

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Speaker 1: maybe in a couple of fan of oranges, maybe your

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Speaker 1: root beer like six or seven. I've talked about this before,

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Speaker 1: so obviously if I'm not even in desoda really an

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Speaker 1: energy drink flavor wise, it's just it's a lot for

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Speaker 1: my tinder taste buds. But I'm also just not a

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Speaker 1: caffeine hound. I don't. I don't uh, And I know

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Speaker 1: a lot of people really maybe depend on this stuff

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Speaker 1: or enjoy it and like to be uh energized in

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Speaker 1: that way. But it's just not my style. I don't

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Speaker 1: like the heart racing feeling. I don't like feeling ganked up. Um.

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Speaker 1: It's just not It's just not my personality. So if

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Speaker 1: I do sound a little like energy drink, uh, you know,

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Speaker 1: like a little thumbs downy, then that's kind of where

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Speaker 1: that's coming from. It's just it's just not my bag.

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Speaker 1: To each his own. Don't want to yuck someone's yum.

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Speaker 1: Although we will get into the sort of the h

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Speaker 1: whether or not they're good for you, obviously, but I

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Speaker 1: just want to cavy up this episode with that. Yeah,

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Speaker 1: we're not gonna let this one turned into the vaping episode.

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Speaker 1: How about that? I don't even remember what we said

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Speaker 1: in that one. Oh we we pood pood every bit

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Speaker 1: of it. Yah, didn't quite overtly. Yeah, it's kind of

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Speaker 1: playing out though now right it is, because I can

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Speaker 1: tell you just anecdotally, I'm seeing way more people smoking

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Speaker 1: cigarettes these days than I did five ten years ago.

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Speaker 1: People are going back to cigarettes or Yeah, that was

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Speaker 1: the whole problem with vaping. It was like people who

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Speaker 1: had never smoked were like, Oh, vaping is good for you,

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Speaker 1: I'll try that, and then they're like, well, I wonder

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Speaker 1: what these cigarettes are like, and now they're hooked on cigarettes. Interesting,

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Speaker 1: or the vapors were like, oh, it's not so awesome

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Speaker 1: to just puff huge clouds of coconut pineapple flavored garbage chemistry.

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Speaker 1: It's grossed. Yeah. Alright, So energy drinks, right, yeah, I

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Speaker 1: mean I bring up the vape episode not just because

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Speaker 1: of that, but because energy drinks to kind of bear

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Speaker 1: like a weird similarity to it. Like there's a lot

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Speaker 1: of chemistry going on, there's a lot of unproven claims,

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Speaker 1: and yet people are finitely into them. There's no denying it,

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Speaker 1: and I won't yock anybody's on either. I don't really

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Speaker 1: drink a much anymore, but I do enjoy when occasionally

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Speaker 1: might have more to do than usual in a particular day. Right.

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Speaker 1: But but um, I'd say we start out with the

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Speaker 1: history of energy drinks, which I mean, you can make

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Speaker 1: a case that coca cola was an energy drink when

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Speaker 1: it had cocaine in it. But energy drinks, as we

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Speaker 1: understand them today actually start um background uh in Tennessee,

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Speaker 1: of all places, right, this is in Johnson City, Tennessee.

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Speaker 1: The first I don't know about the first, but it

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Speaker 1: was well, it definitely wasn't the first, but it was

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Speaker 1: a part of the early medicinal soda trends that was

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Speaker 1: going on back then, along with coke. And we're talking

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Speaker 1: about dr enough E n U F which started in

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Speaker 1: forty nine with it was basically like a soda but

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Speaker 1: they had some potassium and some be vitamins thrown in

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Speaker 1: and it it was and still is still around. It's

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Speaker 1: hard to find, but you can find it here and

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Speaker 1: there in certain southern states. Um, but it's not everywhere.

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Speaker 1: Like I've never really seen it on shelves. I've never

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Speaker 1: even heard of it really. Yeah, I haven't seen it

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Speaker 1: on shelves in Georgia. But um, I think it's marketed.

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Speaker 1: It's sort of like one of those like old kind

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Speaker 1: of tonic elixir sort of things got you, um the

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Speaker 1: so Okay, so that's established as the beach had have

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Speaker 1: possibly the first energy drink. Um. What what really kind

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Speaker 1: of takes that that mantle and runs with it is

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Speaker 1: something called LiPo itan D that's how I'm pronouncing great

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Speaker 1: name for a market marketable drink doesn't exactly roll off

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Speaker 1: the tongue, and yet it sounds like it would taste

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Speaker 1: really awful, and apparently it did. But it came out

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Speaker 1: of Japan because back in the fifties when it came out,

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Speaker 1: Japan was like super into working fourteen or sixteen hours

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Speaker 1: during the day, eating standing up in in like five minutes,

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Speaker 1: and then getting back to work like basically everything. Like

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Speaker 1: if you ever saw um, what was that automaker movie

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Speaker 1: with Michael Keaton Japanese? Yes, if you ever saw gung

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Speaker 1: Hollo like that, that caricature of Japanese business. It's not

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Speaker 1: entirely just completely stereotypical. It's not based on just nothing,

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Speaker 1: you know what I mean. Yeah, but this was in

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Speaker 1: the fifties when meta amphetamines were uh pre nineteen fifty

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Speaker 1: three in Japan at least uh were legal, and like

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Speaker 1: there were all kinds of like fine upstanding citizens across

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Speaker 1: the world eating uppers basically to get more done. And they,

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Speaker 1: you know, like I said, they weren't illegal at the time.

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Speaker 1: I think there weren't people out there screaming about ill

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Speaker 1: health effects, so all they knew was this was go juice,

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Speaker 1: and I can get a lot more done. And they

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Speaker 1: they certainly, at least in part, helped fuel that kind

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Speaker 1: of nineteen fifties Japanese business work ethic. Yeah, it also

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Speaker 1: helped jet kerouac on the road in like forty eight

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Speaker 1: hours on a single long sheet of keeper as I understand. So, UM,

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Speaker 1: the Japanese were into emped. I mean like most of

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Speaker 1: the world was at that time. UM. But then the

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Speaker 1: Narcotics and Psychotropics Control Act was passed in that um

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Speaker 1: in that country, and they said no more methem fed.

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Speaker 1: It means everybody, you're getting out of hand. Um. And

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Speaker 1: so the Taisho Pharmaceutical company said, we can't use speed anymore.

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Speaker 1: But I suspect that people are gonna really want something

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Speaker 1: that that makes them feel that way. So let's come

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Speaker 1: up within a lixer. And that a lixor that they

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Speaker 1: came up with was lipovitan D. That's right. And it

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Speaker 1: was initially um served as a pill that had something

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Speaker 1: called taurian in it, which is derived from originally from

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Speaker 1: ox bile. But they synthesized it, you know, a long

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Speaker 1: long time ago. Uh, And we'll we'll talk about what

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Speaker 1: that is more, but it's a key ingredient and modern

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Speaker 1: energy drinks. But they made that into a liquid. They

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Speaker 1: served it in a little glass bottle called an ampuel,

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Speaker 1: and it had a little membrane and you could stick

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Speaker 1: a straw through it, and it became kind of the

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Speaker 1: go to UH and it was small. It was sort

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Speaker 1: of if you've ever seen a five hour energy uh,

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Speaker 1: it was kind of that size. It looked like, Yeah,

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Speaker 1: in Japan was like, this is great. I don't know

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Speaker 1: why you took the pill and turned it into some

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Speaker 1: disgusting tasting like liquid that we have to drink, but

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Speaker 1: we like it. Probably because it hit you a lot faster,

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Speaker 1: That's what I'm guessing. And then there was a guy

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Speaker 1: who was running that company at the time, the Taisho

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Speaker 1: Pharmaceutical company that was making lip of it T and D,

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Speaker 1: and he said, you know what, let's make this taste here,

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Speaker 1: Let's add some flavoring, let's add more of like a

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Speaker 1: soda feel to it. And that is when it really

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Speaker 1: started to take off. And that is in nine two

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Speaker 1: um what you would consider probably the first modern precursor

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Speaker 1: of a genuine energy drink as we'd recognize them today. Yeah. Um.

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Speaker 1: A couple of decades went by, and then in nine five,

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Speaker 1: Jolt Cola came along, which was invented by a gentleman

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Speaker 1: named CJ. Rap Uh. It was highly marketed as a

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Speaker 1: just a super caffeine eated cola. What was the slogan?

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Speaker 1: It was like all the sugar twice the caffeine, that's right. Uh.

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Speaker 1: And it had seventy two milligrams of caffeine and I think,

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Speaker 1: uh didn't a coax somewhere between fifty and sixty? Wait,

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Speaker 1: how many milligrams are caffeine? A jolt had seventy two? Okay,

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Speaker 1: all right, I thought you said seven for a second. No,

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Speaker 1: seventy two, which is, you know, tend to twenty ish

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Speaker 1: milligrams more than like an average soda, I think, which

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Speaker 1: isn't like a ton. But at the time he called it,

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Speaker 1: Joeld had the lightning bolt. And this was at a

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Speaker 1: time in the mid eighties when less was more in like,

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Speaker 1: you know, a fewer calories, fewer caffeine, like kind of

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Speaker 1: less everything, And so it really swam against the current

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Speaker 1: as far as a kind of a marketing thing. Right.

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Speaker 1: I used to love that stuff, and I don't know

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Speaker 1: if you remember. But we mentioned it before on the

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Speaker 1: show and they sent us some some Jolt ms good.

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Speaker 1: I don't know if I ever even tried it, to

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Speaker 1: be honest. Oh well, it tastes like cola that's super

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Speaker 1: sweet and really gets you going. I mean it's still around,

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Speaker 1: I think too, right, Yeah, I just I hadn't seen

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Speaker 1: it in forever, so I was really happy that they

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Speaker 1: sent some. But eight four, if you jump back a year,

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Speaker 1: is kind of when if you think about American style

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Speaker 1: energy drinks, was the birth of that movement? Yeah, because

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Speaker 1: I mean Joel Cole is like all in fun, it's

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Speaker 1: about being hyper that kind of thing, but it's not

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Speaker 1: like it's not like a drink that's designed to give

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Speaker 1: you like a form of energy that you can be

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Speaker 1: productive with or increase your performance with. And that seems

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Speaker 1: to be like the baseline point of energy drinks and

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Speaker 1: that really finds well, I guess lip of it and

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Speaker 1: d really fits that bill. But the one that we

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Speaker 1: would recognize today that started in eighty four, um was

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Speaker 1: found by a m a German toothpaste marketer named Dietrich

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Speaker 1: Matta Shits, and he was hanging out in Thailand at

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Speaker 1: the time. And he came across the tonic syrup called kretting. Dang.

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Speaker 1: It wasn't it wasn't that Like my my context messed up?

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Speaker 1: Like I wish you could have seen my face, because

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Speaker 1: I'll bet it was hilarious. Oh man, that was great

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Speaker 1: that in there, that kretting dang dang? So what does

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Speaker 1: that mean? Chuck? How about this? Why don't we take

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Speaker 1: a break and we'll we'll talk about a cliffhanger and

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Speaker 1: we'll tell you what that means right after this. How's

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Speaker 1: your contact? It's fine, I've got this new thing where

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Speaker 1: I'm trying. So I've got, um what am I? I'm

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Speaker 1: near sighted, so I can see things really well close

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Speaker 1: up when I don't have contacts, and um and my

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Speaker 1: my optometrists split the difference between you know, far sighted

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Speaker 1: contacts and near sighted context so that I can generally

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Speaker 1: see things close up and I can really see things

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Speaker 1: far away. So I've got like two different powered contacts.

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Speaker 1: And every once in a while, if like like the

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Speaker 1: paper gets a little too close, it all just gets blurry.

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Speaker 1: That's what happened. Okay, full disclosure, everybody. It these are

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Speaker 1: the details people want to hear. I don't know about that,

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Speaker 1: but sure, all right. So where we left off, Wastrich

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Speaker 1: Matta Shits was marketing for tooth Basse was hanging out

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Speaker 1: in Thailand discovered the tonic strup called kretting dang and

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Speaker 1: that was developed in mid the seventies. And if you

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Speaker 1: want to translate that into English, that means what. No,

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Speaker 1: I'd set you up for it. You take it. It

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Speaker 1: means red bull. Yeah, and you might say, okay, red bull.

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Speaker 1: But where'd the red bull come from? Its origin stories

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Speaker 1: even more complete than we've led on, because the red

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Speaker 1: bull refers to Toren, which is again named after bulls.

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Speaker 1: Taurusts is the bull and the reason why it seemed

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Speaker 1: after bulls is because it was first extracted from ox bile,

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Speaker 1: which is awesome. Right. So if you ever heard kind

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Speaker 1: of remember early on in Red Bulls life when people

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Speaker 1: would kind of spread the urban legend that there was

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Speaker 1: like bull urine and stuff like that in it and

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Speaker 1: that's how it's derived. I remember that. Yeah, I totally do. None.

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Speaker 1: Obviously none of that is true. It may have had

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Speaker 1: something to do with the ox file uh original, Yeah,

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Speaker 1: I'm guess thing so, and the fact that there was

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Speaker 1: trace amounts of bull seamen in there. No, just not

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Speaker 1: bull yeurine. That's crazy. But like we said that that

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Speaker 1: had been synthesized for decades, so it's not like they

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Speaker 1: were using real ox spile anyway, right exactly. So Um

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Speaker 1: Dietrich Mattashits who he went from marketing blend Ax toothpaste

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Speaker 1: to um taking this tonic, the Red Bull tonic, kretang dang,

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Speaker 1: kretting dang. I just can't quite get it, um, and

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Speaker 1: he he said, I want to do something with this.

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Speaker 1: I think people are going to go crazy for this.

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Speaker 1: So he got his hands on a license. He spent

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Speaker 1: three years like turning it into a carbonated beverage rather

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Speaker 1: than just a tonic syrup, messed with the taste, came

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Speaker 1: up with a great marketing plan and launched it in

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Speaker 1: nineteen seven in um, Austria and Germany to to great success. Yeah,

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Speaker 1: he sold a lot of it and early just kind

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Speaker 1: of from the beginning, Red Bull had a very guerrilla

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Speaker 1: style marketing thing as far as those cars that you

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Speaker 1: see that are that are I don't say wrapped in

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Speaker 1: Red Bull ads and I have a can on them. Yeah,

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Speaker 1: like Red Bull parties and stuff like that. Uh, they

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Speaker 1: had animated TV commercials over there that were really catchy,

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Speaker 1: and it really caught on not only there, but obviously

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Speaker 1: worked its way through Europe eventually found its way to

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Speaker 1: the US, where it became um tied to car racing

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Speaker 1: and extreme sports and uh, you and I even did that.

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Speaker 1: Uh was it like a soapbox derby? Soapbox derby where

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Speaker 1: we were called upon to judge the soapbux derby? Who

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Speaker 1: was it? Was it, young Jock? I think so it was.

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Speaker 1: There was a rapper that was with us, and like

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Speaker 1: a couple other people. Guy, Oh it was great. Um,

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Speaker 1: I don't remember who else was up there, but yeah,

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Speaker 1: it was. That was a weird thing. But that was

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Speaker 1: a red Bull event and they sponsored a lot of

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Speaker 1: those kind of things, and that was you know, they

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Speaker 1: were marketing to younger people who you know, red Bull

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Speaker 1: gives you wings and uh, it's sort of like the

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Speaker 1: extreme sports angle. They sponsored. That jump, the highest jump

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Speaker 1: from the stratosphere ever ever done by man. I can't

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Speaker 1: remember the guys. They want to say, Casper or something.

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Speaker 1: Do you remember that, Casper Weinberger. No, No, you never

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Speaker 1: jumped out of an orbiting satellite like this guy did, right,

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Speaker 1: right right, Oh yeah, I remember that. Yeah, so that

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Speaker 1: that was a red Bull sponsored thing. That's definitely like

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Speaker 1: up there alley for sure. It's so interesting advertising that

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Speaker 1: if like, oh, you're gonna anything where people have eyeballs

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Speaker 1: on it, They're like, well, can we put our logo

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Speaker 1: on your chest? I guess it makes sense. I mean,

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Speaker 1: that's I don't know it does. It's like that guy

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Speaker 1: who the airline pilot who landed the plane safely in

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Speaker 1: the Hudson and no one died, like a few years back. No,

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Speaker 1: he wasn't sponsored, but he took that he took that

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Speaker 1: spotlight and he used it to UM to basically share

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Speaker 1: with the public the plight of like UM airline pilots

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Speaker 1: and how they're like mistreated UM. And it's the same thing.

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Speaker 1: It's like a bunch of people are paying attention to

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Speaker 1: you all of a sudden. Are you gonna say, I'm

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Speaker 1: sponsored by Red Bull or my uh colleagues are really

277
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Speaker 1: being mistreated by the airline companies. Let's let's do something

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Speaker 1: about it, right. And I'm not poo pooing it, obviously.

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Speaker 1: The irony is not lost on me. I know. That's

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Speaker 1: how we make our livings. So please Savior emails. We're

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Speaker 1: always walking around with Red Bull jackets on the leather

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Speaker 1: eight ball red Bull jackets that were contractually obligated to wear.

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Speaker 1: But Red Bull was a pretty big success right away

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Speaker 1: held a lot of the market, like the lion share

285
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Speaker 1: of the market share early on in the early two thousand's,

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Speaker 1: I think seventy nine uh in two thousand one of

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Speaker 1: the market share. And obviously when something is selling one

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Speaker 1: and a half plus billion cans of something a year,

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Speaker 1: people are gonna jump on board. And then you've got

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Speaker 1: one to three basically four other are really big players

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Speaker 1: who have stuck around. Yeah, Monster, which is a a juggernaut.

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Speaker 1: It was actually launched by you know that Hansen soda,

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Speaker 1: the all natural soda. I don't think I do. You've

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Speaker 1: seen it if you've ever been to a decent deli before.

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Speaker 1: They had Hanson soda along with New York Seltzer and stuff,

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Speaker 1: and it's just like little little soda brand that just

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Speaker 1: keeps plugging along. But it's it's like touts that it's

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Speaker 1: made of like natural like ingredients. They launched Monster and

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Speaker 1: they went from in two thousand three a company with

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Speaker 1: fifty million dollars in revenue. They launched Monster Energy Drink

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Speaker 1: that year, and eight years later they were making one

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Speaker 1: point seven billion dollars in revenue. Wo. Yeah, yeah, they

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Speaker 1: have about a third of today's market. Uh, there's n

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Speaker 1: os which I see those signs all over convenience stores.

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Speaker 1: But honestly, I never really paid attention enough to know

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Speaker 1: what it was. But that is an energy drink. It

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Speaker 1: was launched in two thousand five by f u Ze Fuse,

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Speaker 1: which was bought by Coke. Uh and I think Monster

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Speaker 1: owns them now as well. Right, yeah, so they owned

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Speaker 1: the number two and number three most I guess best

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Speaker 1: selling energy drinks. I've also seen it pronounced nass it

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Speaker 1: probably is, yeah, but a little I know about car racing. Well,

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Speaker 1: I had to look up a video where somebody reviewed

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Speaker 1: it to make sure that's how you say it, So

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Speaker 1: I'm with you, but it's um. It's it's like a

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Speaker 1: nitrous oxide booster, like that part in Black Sheet when

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Speaker 1: Chris Farley and David Spade are driving the stolen police

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Speaker 1: car and they're tailed by real police and he pushes

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Speaker 1: the nitrous oxide button. It just takes off because it

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Speaker 1: injects a bunch of combustion into it and really gets

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Speaker 1: it going. That's basically the premise of this energy drink.

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Speaker 1: Still haven't seen that movie. It's okay, it's pretty good,

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Speaker 1: all right. Uh. Then you've got, of course rock Star

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Speaker 1: that was launched in oh one, that is owned by Pepsi.

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Speaker 1: And you know, you see a trend here with any beverage,

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Speaker 1: any beer. If you're some kind of cool small brand

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Speaker 1: that's selling a lot of stuff, one of the big

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Speaker 1: dogs will come along and gobble you up pretty pretty quickly.

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Speaker 1: And I think that's the goal for a lot of

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Speaker 1: these companies. It's like, you know, a big payday. Apparently

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Speaker 1: rock Star is kind of going down in the market, right, yeah, yeah,

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Speaker 1: year by year. Apparently it's it's a discount um uh

333
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Speaker 1: energy drink. It's about half the price of Monster. But

334
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Speaker 1: they have a very limited amount of flavors, and I

335
00:19:33,760 --> 00:19:35,600
Speaker 1: think that's the way you make money in that biz,

336
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Speaker 1: is like having fifty million flavors, half the price, half

337
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Speaker 1: the flavor, right. That's their logo that that used to

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Speaker 1: be mine. I used to like rock Star a lot,

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00:19:44,960 --> 00:19:47,480
Speaker 1: and it was like it just wasn't nearly as like

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Speaker 1: noxious as some of the other ones are. But yeah,

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Speaker 1: it's it's fine. Uh, and then you've got you can't

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Speaker 1: beat the price, then you got your five hour energy.

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Speaker 1: That's the one I mentioned earlier. You will see these

344
00:20:01,080 --> 00:20:04,639
Speaker 1: little guys. It's like a shot basically by UM the

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00:20:04,680 --> 00:20:08,800
Speaker 1: cash register area because they're not refrigerated. Uh. They were

346
00:20:08,920 --> 00:20:13,280
Speaker 1: launched in two thousand four by Living Essentials, and this

347
00:20:13,400 --> 00:20:15,560
Speaker 1: was kind of harkens back a little more to those

348
00:20:16,240 --> 00:20:19,360
Speaker 1: Asian elixir tonics that were sold in the early days

349
00:20:19,400 --> 00:20:22,840
Speaker 1: in the sixties, right. And one reason that the big guys,

350
00:20:23,000 --> 00:20:26,120
Speaker 1: the big players in the soda market started buying up

351
00:20:26,320 --> 00:20:30,280
Speaker 1: energy drinks smaller companies is because their own attempts at

352
00:20:30,280 --> 00:20:33,920
Speaker 1: them were almost across the board failures. UH. Coke Energy

353
00:20:34,000 --> 00:20:36,640
Speaker 1: was probably the longest lasting one, and they just announced

354
00:20:36,680 --> 00:20:38,399
Speaker 1: they think this past year that they were going to

355
00:20:38,480 --> 00:20:42,600
Speaker 1: stop making it. Heard of it, you could have very

356
00:20:42,640 --> 00:20:44,960
Speaker 1: easily looked past. It was like a thin can that

357
00:20:45,040 --> 00:20:47,480
Speaker 1: they If you weren't looking for an energy drink, you

358
00:20:47,480 --> 00:20:49,200
Speaker 1: you could have gone your whole life without knowing the

359
00:20:49,320 --> 00:20:53,919
Speaker 1: existed UM vault, which was I was sad to UM

360
00:20:53,960 --> 00:20:56,000
Speaker 1: to see that go. I used to love that stuff.

361
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Speaker 1: But it was a little more along the lines of

362
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Speaker 1: like jolts vibe than like an energy drink vibe. Do

363
00:21:02,240 --> 00:21:04,119
Speaker 1: you remember that stuff that used to fuel me in

364
00:21:04,160 --> 00:21:09,320
Speaker 1: the early days of recording? Yeah, okay, I don't remember

365
00:21:09,320 --> 00:21:14,200
Speaker 1: Pepsi's Josta. Never heard of that me either, Uh. And

366
00:21:14,320 --> 00:21:18,040
Speaker 1: I don't remember Nelly the rapper Nelly had pimp juice never.

367
00:21:18,280 --> 00:21:21,879
Speaker 1: I don't remember that. No. And I mean, there's plenty

368
00:21:21,840 --> 00:21:23,800
Speaker 1: of others to chuck there's more than you can shake

369
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Speaker 1: a stick at. Apparently in two thousand and six and

370
00:21:25,800 --> 00:21:29,560
Speaker 1: two thousand and seven, two hundred new brands were introduced,

371
00:21:30,320 --> 00:21:33,119
Speaker 1: and you've got just there's tons of different brands, and

372
00:21:33,160 --> 00:21:36,120
Speaker 1: some of them are kind of like UM still tapping

373
00:21:36,160 --> 00:21:39,600
Speaker 1: into that early like extreme vibe, Like there's one called

374
00:21:39,640 --> 00:21:43,480
Speaker 1: Redline Extreme. Uh. Then the others are like kind of

375
00:21:43,560 --> 00:21:47,639
Speaker 1: like going after niche markets once called Nerd Focus, and

376
00:21:47,680 --> 00:21:50,920
Speaker 1: then Sunny D has gotten into it with their rise

377
00:21:51,359 --> 00:21:55,359
Speaker 1: R Y s e Um Energy Drink. I can't believe

378
00:21:55,400 --> 00:21:58,840
Speaker 1: there's not a Z in that. There's not. I think

379
00:21:58,880 --> 00:22:02,119
Speaker 1: they were satisfied with the Y and like you can't

380
00:22:02,400 --> 00:22:06,000
Speaker 1: bastardize two letters exactly. They're like, we're sunny D, we

381
00:22:06,040 --> 00:22:08,879
Speaker 1: can only go so far. And then also there's Bang.

382
00:22:08,920 --> 00:22:11,000
Speaker 1: I think there's people who are energy drink fans who

383
00:22:11,000 --> 00:22:13,200
Speaker 1: are screaming at us right now. You can't not mention

384
00:22:13,280 --> 00:22:16,480
Speaker 1: Bang at least if we're gonna buzz market all these guys. Sure,

385
00:22:17,080 --> 00:22:20,560
Speaker 1: what about muscle buzz that's a good one. Is that

386
00:22:20,720 --> 00:22:22,960
Speaker 1: for real? Or you make them out up? Made it up?

387
00:22:23,440 --> 00:22:25,840
Speaker 1: Because I could see it both ways. No, it totally

388
00:22:25,880 --> 00:22:28,560
Speaker 1: could be a real thing. Uh No, I'm sure there

389
00:22:28,600 --> 00:22:30,919
Speaker 1: are still smaller brands out there, Like you said that,

390
00:22:30,920 --> 00:22:35,320
Speaker 1: they have their like loyalists, But whenever you're talking about

391
00:22:35,320 --> 00:22:37,399
Speaker 1: something like this, it seems to boil down to like

392
00:22:37,920 --> 00:22:40,240
Speaker 1: four or five kind of of the big big boys.

393
00:22:40,600 --> 00:22:44,359
Speaker 1: UM and big boys is right because I think a

394
00:22:44,400 --> 00:22:47,600
Speaker 1: couple of years ago the global market was about forty

395
00:22:47,640 --> 00:22:52,520
Speaker 1: five billion dollars total UM. And this is uh. Ed

396
00:22:52,560 --> 00:22:54,720
Speaker 1: Grabanowski helped us out with this one. He does point

397
00:22:54,720 --> 00:22:58,440
Speaker 1: out that, UM, Like, statistically, if you look at like

398
00:22:58,520 --> 00:23:01,240
Speaker 1: the Wall Street Journal, they'll talk about Europe and Russia

399
00:23:01,240 --> 00:23:06,120
Speaker 1: and North America. But those are just because they're traded publicly. UM.

400
00:23:06,160 --> 00:23:08,720
Speaker 1: I'm sure that in in Asia they still have some

401
00:23:08,800 --> 00:23:13,040
Speaker 1: of the UM hot selling smaller tonics that just aren't

402
00:23:13,280 --> 00:23:16,439
Speaker 1: you know, publicly listed like that, right, at least not

403
00:23:16,560 --> 00:23:20,360
Speaker 1: on the New York Stock Exchange. So so you said

404
00:23:20,400 --> 00:23:25,680
Speaker 1: in was right? Yeah, I saw predicted by twenty thirty one,

405
00:23:25,800 --> 00:23:28,200
Speaker 1: less than a decade from now, it'll reach a hundred

406
00:23:28,280 --> 00:23:33,880
Speaker 1: and eight billion dollars and that will go toward nerd focus.

407
00:23:35,359 --> 00:23:39,080
Speaker 1: That's my prediction. Uh. We should talk about what's in

408
00:23:39,119 --> 00:23:45,120
Speaker 1: these things, right, Yeah? Um, first and foremost chok is sugar. Sugar. Sugar. Yeah,

409
00:23:45,280 --> 00:23:48,359
Speaker 1: they're very sweet, and that's probably why like I like sugar.

410
00:23:48,400 --> 00:23:51,080
Speaker 1: I like, you know, ice cream and desserts and things.

411
00:23:51,119 --> 00:23:53,399
Speaker 1: But yeah, just get a bag down from the counter.

412
00:23:53,480 --> 00:23:59,200
Speaker 1: And I don't love sugary, really sugary drinks though, as

413
00:23:59,240 --> 00:24:02,280
Speaker 1: evidenced by my lack of cola consumption. I think that

414
00:24:02,359 --> 00:24:04,240
Speaker 1: may be one of my biggest turnoffs out of the gate,

415
00:24:04,320 --> 00:24:07,080
Speaker 1: is just how sweet they are. Yeah, man, you're really

416
00:24:07,119 --> 00:24:10,400
Speaker 1: doing yourself a favor by avoiding that stuff. I mean,

417
00:24:10,400 --> 00:24:12,119
Speaker 1: I already have a weight problem. Can you imagine if

418
00:24:12,119 --> 00:24:15,119
Speaker 1: I drank like six or eight so does a day.

419
00:24:15,280 --> 00:24:17,840
Speaker 1: That's I mean, that wouldn't be around. That's the easiest

420
00:24:17,880 --> 00:24:19,560
Speaker 1: way to drop a bunch of weight. If that's what

421
00:24:19,600 --> 00:24:23,879
Speaker 1: you're looking for. Is dropping like soda and apparently also,

422
00:24:24,320 --> 00:24:27,119
Speaker 1: um this is I can't back this up with any study,

423
00:24:27,160 --> 00:24:32,360
Speaker 1: but anecdotally speaking, um h zero sugar or diet is

424
00:24:32,359 --> 00:24:34,960
Speaker 1: is just as bad, if not worse somehow that we

425
00:24:35,000 --> 00:24:37,639
Speaker 1: don't fully understand yet. Yeah, Emily used to be a

426
00:24:37,680 --> 00:24:42,040
Speaker 1: diet coke fiend and totally gave it up, probably I

427
00:24:42,080 --> 00:24:44,680
Speaker 1: don't know, six or eight years ago and noticed a

428
00:24:44,720 --> 00:24:48,119
Speaker 1: big difference in her life. You know, Yeah, I believe it.

429
00:24:48,320 --> 00:24:52,520
Speaker 1: Uh So, sugar wise is sixteen ounce uh energy drink

430
00:24:52,560 --> 00:24:57,120
Speaker 1: has about fifty to sixty grams of sugar. It's a lot.

431
00:24:57,440 --> 00:24:59,280
Speaker 1: That is a lot. If you look at the same

432
00:24:59,359 --> 00:25:03,520
Speaker 1: size coke has about thirty nine. So this is you know,

433
00:25:03,680 --> 00:25:06,800
Speaker 1: upwards of twenty plus grams of sugar, more than in

434
00:25:06,840 --> 00:25:10,560
Speaker 1: a coat. Yeah, so it's they're very sweet. What's interesting

435
00:25:10,640 --> 00:25:14,000
Speaker 1: is like the I guess the taste of them. Some

436
00:25:14,080 --> 00:25:16,239
Speaker 1: of them you're like, this is really sweet. But like

437
00:25:16,320 --> 00:25:18,560
Speaker 1: Red Bull, for example, has a ton of sugar in it,

438
00:25:18,920 --> 00:25:22,800
Speaker 1: but that's not the thing that you notice that, that's

439
00:25:22,840 --> 00:25:24,800
Speaker 1: not the chief part of like the taste or the

440
00:25:24,840 --> 00:25:27,000
Speaker 1: mouth feel. It's something different. But there's a ton of

441
00:25:27,000 --> 00:25:29,080
Speaker 1: sugar in there, and sugar. The reason why there's a

442
00:25:29,119 --> 00:25:32,560
Speaker 1: lot of sugar in there is because you know, carbohydrates,

443
00:25:32,600 --> 00:25:35,720
Speaker 1: like sugar, they're easily broken down. Do provide you energy,

444
00:25:35,800 --> 00:25:37,720
Speaker 1: that's one of the things that they do, and so

445
00:25:37,920 --> 00:25:39,639
Speaker 1: energy drinks have said, well, we'll just put a ton

446
00:25:39,680 --> 00:25:42,920
Speaker 1: of sugar in here to start. Yeah, And honestly, Red

447
00:25:42,920 --> 00:25:46,320
Speaker 1: Bull is the only one I've ever even tasted, and

448
00:25:46,400 --> 00:25:47,720
Speaker 1: as soon as it did, I was like, this is

449
00:25:47,760 --> 00:25:49,399
Speaker 1: not for me. So I've never even had any of

450
00:25:49,400 --> 00:25:51,840
Speaker 1: the other ones. The other ones can be really sweet

451
00:25:52,040 --> 00:25:54,800
Speaker 1: and not real Red Bull at all. Yeah. Caffeine is

452
00:25:54,840 --> 00:25:59,440
Speaker 1: the next huge ingredient. Um. Obviously, all of these are

453
00:25:59,480 --> 00:26:03,480
Speaker 1: gonna have of at least a hundred and fifty grams

454
00:26:03,600 --> 00:26:07,119
Speaker 1: of caffeine, which sounds like a lot, and it is.

455
00:26:07,920 --> 00:26:10,680
Speaker 1: But I think, I mean, how much is a is

456
00:26:10,720 --> 00:26:14,320
Speaker 1: a like a large coffee has usually more than three hundred, right,

457
00:26:15,080 --> 00:26:19,000
Speaker 1: not a large chuck? A grande has three? Ten? Is

458
00:26:19,040 --> 00:26:23,480
Speaker 1: grande the larger the medium? It's the medium. Yeah, there's

459
00:26:23,520 --> 00:26:28,000
Speaker 1: tall Grande INVENTI big big one. But yeah, so it's like,

460
00:26:28,160 --> 00:26:30,199
Speaker 1: you know, of course coffee has a bunch in it,

461
00:26:30,520 --> 00:26:33,320
Speaker 1: but uh, sixteen out soda has like fifty to sixty

462
00:26:33,359 --> 00:26:35,639
Speaker 1: grams of it, right, and some of these, you know,

463
00:26:35,680 --> 00:26:38,240
Speaker 1: a hundred and sixty is a good average from what

464
00:26:38,320 --> 00:26:41,560
Speaker 1: I saw, a hundred and sixty grams of caffeine and

465
00:26:41,680 --> 00:26:44,160
Speaker 1: like a sixteen ounce like one of those tall Boy

466
00:26:44,240 --> 00:26:47,240
Speaker 1: cans of an energy drink. So there's a lot more

467
00:26:47,280 --> 00:26:49,200
Speaker 1: than there is in soda, but not quite as much

468
00:26:49,200 --> 00:26:52,119
Speaker 1: in coffee. The thing is, some of those energy drinks

469
00:26:52,440 --> 00:26:54,359
Speaker 1: do go up to like three hundred, Like I know

470
00:26:54,440 --> 00:26:56,800
Speaker 1: Bang has three hundred grams of caffeine in it, so

471
00:26:57,000 --> 00:27:00,760
Speaker 1: basically double the average um caffeine that you'll find in

472
00:27:01,200 --> 00:27:05,800
Speaker 1: other um energy drinks. And that's just the listed stuff.

473
00:27:06,200 --> 00:27:09,240
Speaker 1: As we'll see, there are, from what I can tell,

474
00:27:09,280 --> 00:27:14,160
Speaker 1: depending on what it's regulated as no requirements for listing

475
00:27:14,280 --> 00:27:16,760
Speaker 1: how much caffeine is in it. And if they are

476
00:27:16,880 --> 00:27:19,280
Speaker 1: required to list how much caffeine is in it, they

477
00:27:19,320 --> 00:27:22,280
Speaker 1: only have to put the amount of caffeine that they're

478
00:27:22,320 --> 00:27:25,639
Speaker 1: actually putting it, like caffeine powder that was synthesized in

479
00:27:25,640 --> 00:27:28,040
Speaker 1: a lab that they put into their drink. That's the

480
00:27:28,080 --> 00:27:30,119
Speaker 1: only stuff that they would need to list, and there

481
00:27:30,119 --> 00:27:32,720
Speaker 1: are there's a lot of other caffeine sources in it.

482
00:27:33,800 --> 00:27:35,760
Speaker 1: I just don't see how that could still be possible

483
00:27:36,720 --> 00:27:39,440
Speaker 1: because the f d A is just totally owned by

484
00:27:39,560 --> 00:27:43,160
Speaker 1: everybody but the American people. That's why it's it's just sad.

485
00:27:43,320 --> 00:27:45,399
Speaker 1: And we've done episodes on that it does the FDA

486
00:27:45,480 --> 00:27:49,560
Speaker 1: protect Americans. The really eye opening one we did on supplements. Remember,

487
00:27:50,800 --> 00:27:54,480
Speaker 1: like the U an energy drink can be regulated as

488
00:27:54,520 --> 00:27:58,199
Speaker 1: a beverage of food item or as a supplement like

489
00:27:58,240 --> 00:28:01,520
Speaker 1: a vitamin, and the food I them is more regulated

490
00:28:01,560 --> 00:28:05,440
Speaker 1: than the supplement is. And that's just that's just classic

491
00:28:05,520 --> 00:28:07,840
Speaker 1: f d A. Yeah, and I'm not even saying, like

492
00:28:08,040 --> 00:28:11,399
Speaker 1: a government you should put a cap on things, uh,

493
00:28:11,560 --> 00:28:13,800
Speaker 1: but it's it's just hard to believe. They don't even

494
00:28:13,840 --> 00:28:17,840
Speaker 1: have to list what is in these things, uh right.

495
00:28:18,480 --> 00:28:21,800
Speaker 1: It is very hard, especially when you start, you know,

496
00:28:22,119 --> 00:28:25,000
Speaker 1: really kind of digging into how much stuff is in

497
00:28:25,040 --> 00:28:29,480
Speaker 1: these things, and that we don't fully understand how some

498
00:28:29,520 --> 00:28:33,480
Speaker 1: of these things actually affect us, especially over the long term.

499
00:28:33,560 --> 00:28:37,919
Speaker 1: And again, some people drink three four five energy drinks

500
00:28:37,960 --> 00:28:41,760
Speaker 1: a day every day and have for years, So really

501
00:28:41,800 --> 00:28:44,440
Speaker 1: anything we should be studying those people, like a gaggle

502
00:28:44,480 --> 00:28:47,560
Speaker 1: of scientists should be following them around just taking notes,

503
00:28:47,600 --> 00:28:50,480
Speaker 1: like every day on them. Yeah, put on your uh

504
00:28:50,640 --> 00:28:56,560
Speaker 1: speed skates exactly. Rocket skates is more like it. Am. Yeah,

505
00:28:56,600 --> 00:28:58,720
Speaker 1: we tried to follow them around, but we couldn't catch up.

506
00:29:00,040 --> 00:29:03,800
Speaker 1: We're on too much sunny d rise. Taurine, of course,

507
00:29:03,880 --> 00:29:06,760
Speaker 1: is still in there. Like we mentioned, Um, how much

508
00:29:06,800 --> 00:29:09,960
Speaker 1: do you want to get into two taurin? I'd like

509
00:29:10,000 --> 00:29:12,600
Speaker 1: to talk about it a little bit, all right, hit

510
00:29:12,640 --> 00:29:15,560
Speaker 1: it go ahead. Uh. Well, like we said, we've been

511
00:29:15,560 --> 00:29:21,440
Speaker 1: synthesizing it from the the ox spile for many years now. Um.

512
00:29:21,600 --> 00:29:26,040
Speaker 1: Human beings can actually synthesize it to some degree. Right, Yeah,

513
00:29:26,280 --> 00:29:29,120
Speaker 1: so it's not it's it's not an essential nutrient force,

514
00:29:29,160 --> 00:29:30,920
Speaker 1: but we do need more, I think than we produce,

515
00:29:31,000 --> 00:29:33,239
Speaker 1: so we get it from other sources like meat and

516
00:29:33,280 --> 00:29:37,160
Speaker 1: fish and stuff like that. And the synthesized version of

517
00:29:37,200 --> 00:29:39,520
Speaker 1: it like that you would take as a supplement, has

518
00:29:39,560 --> 00:29:42,560
Speaker 1: been used in Japan. They treat it, use it to

519
00:29:42,600 --> 00:29:47,520
Speaker 1: treat congenital heart disease UM. They've shown that it treats

520
00:29:47,560 --> 00:29:53,400
Speaker 1: metabolic diseases, inflammatory diseases like arthritis UM. And it does

521
00:29:54,080 --> 00:29:58,920
Speaker 1: have an effect on human performance, like endurance of elite

522
00:29:58,960 --> 00:30:03,040
Speaker 1: athletes give and touring show like a difference in how

523
00:30:03,120 --> 00:30:08,240
Speaker 1: well they perform. Yes, Like you can take supplements of it.

524
00:30:08,440 --> 00:30:11,760
Speaker 1: And there's usually about two thousand milligrams of touring in

525
00:30:11,920 --> 00:30:14,400
Speaker 1: an energy drink, and that is a high dose of touring.

526
00:30:15,040 --> 00:30:17,840
Speaker 1: And we do know from study that touring does have

527
00:30:18,480 --> 00:30:21,360
Speaker 1: generally positive effects on humans. But again it's a really

528
00:30:21,440 --> 00:30:24,200
Speaker 1: high dose and we don't know how much. You know,

529
00:30:24,240 --> 00:30:26,880
Speaker 1: a dose like that multiple times a day, every day

530
00:30:26,920 --> 00:30:29,680
Speaker 1: will affect you. Yeah, and then how it interacts with

531
00:30:30,200 --> 00:30:33,520
Speaker 1: caffeine and sugar and all the other things right right exactly,

532
00:30:33,560 --> 00:30:35,480
Speaker 1: because that's the point of an energy drink. All this

533
00:30:35,520 --> 00:30:39,040
Speaker 1: stuff taken separately can affect you. We don't really understand

534
00:30:39,240 --> 00:30:42,600
Speaker 1: how they interact and work together to affect you. That's

535
00:30:42,640 --> 00:30:46,520
Speaker 1: the big, the big question mark. Yeah. Um B vitamins

536
00:30:46,520 --> 00:30:49,239
Speaker 1: are still in a lot of these energy drinks, just

537
00:30:49,320 --> 00:30:53,240
Speaker 1: like they were with that initial uh initial Japanese elixir.

538
00:30:54,240 --> 00:30:57,520
Speaker 1: Um B vitamins are are you know, can be really

539
00:30:57,520 --> 00:31:00,800
Speaker 1: good for your body for sure, um, but we again

540
00:31:01,360 --> 00:31:04,400
Speaker 1: combine with all the sugar, um, we don't know like

541
00:31:04,480 --> 00:31:07,640
Speaker 1: what kind of effect uh A lot of the kind

542
00:31:07,680 --> 00:31:10,040
Speaker 1: of remaining ingredients, We don't know what kind of effect

543
00:31:10,080 --> 00:31:12,800
Speaker 1: it might have when it comes to like gen seng

544
00:31:13,440 --> 00:31:16,960
Speaker 1: and antioxidants and b vitamins and things that they kind

545
00:31:16,960 --> 00:31:19,840
Speaker 1: of tout as being, you know, good for you. We

546
00:31:19,840 --> 00:31:21,600
Speaker 1: don't know what kind of effect they have in an

547
00:31:21,720 --> 00:31:25,520
Speaker 1: energy drink. Um. There's another one that that is pretty

548
00:31:25,600 --> 00:31:28,200
Speaker 1: much in every single energy drink you'll ever find. It's

549
00:31:28,240 --> 00:31:31,400
Speaker 1: called guarana and guarana I do want to talk a

550
00:31:31,400 --> 00:31:33,960
Speaker 1: little bit more about to chuck. So it's a climbing

551
00:31:34,000 --> 00:31:38,240
Speaker 1: plant native to the Amazon, right. It's a traditional medicine

552
00:31:38,240 --> 00:31:42,240
Speaker 1: there and it's been used to treat things like fatigue depression.

553
00:31:42,640 --> 00:31:47,360
Speaker 1: Like it is a a an active um molecule that

554
00:31:47,400 --> 00:31:50,240
Speaker 1: like affects human beings. And one of the things that

555
00:31:50,320 --> 00:31:52,840
Speaker 1: it does to affect us is has like four times

556
00:31:52,880 --> 00:31:57,680
Speaker 1: the caffeine that coffee beans do, and it also acts

557
00:31:57,680 --> 00:31:59,920
Speaker 1: as somehow there's some other part of it that act

558
00:32:00,160 --> 00:32:03,040
Speaker 1: is a booster to that caffeine. So like some component

559
00:32:03,080 --> 00:32:06,920
Speaker 1: of guarana um interacts with the caffeine in it to

560
00:32:06,960 --> 00:32:09,800
Speaker 1: boost it and then would also ostensibly interact with all

561
00:32:09,840 --> 00:32:12,600
Speaker 1: the other caffeine that you find floating around in an

562
00:32:12,680 --> 00:32:15,720
Speaker 1: energy drink. So it actually is boosting properties and more

563
00:32:15,760 --> 00:32:19,120
Speaker 1: to the point that three hundred or hundred and sixty

564
00:32:19,120 --> 00:32:22,440
Speaker 1: grams of caffeine that's listed on the label. That doesn't

565
00:32:22,480 --> 00:32:25,880
Speaker 1: include the guarana, which again has four times the caffeine

566
00:32:25,880 --> 00:32:30,120
Speaker 1: of coffee beans. So you really have zero idea how

567
00:32:30,200 --> 00:32:34,040
Speaker 1: much caffeine you're ingesting um, whether higher or lower um

568
00:32:34,200 --> 00:32:37,320
Speaker 1: according to the label. Um, because of things like that,

569
00:32:37,360 --> 00:32:39,800
Speaker 1: because it's considered an herbal supplement, and you don't have

570
00:32:39,880 --> 00:32:43,360
Speaker 1: to list a darn thing that's associated with that herbal

571
00:32:43,360 --> 00:32:46,400
Speaker 1: supplement in the United States, that's right. So that was

572
00:32:46,440 --> 00:32:49,960
Speaker 1: one of the sort of well not mystery additions, but

573
00:32:50,480 --> 00:32:54,240
Speaker 1: just one of the extra caffeine additions. Yeah, and again

574
00:32:54,360 --> 00:32:56,360
Speaker 1: it really does have an effect on us. We just

575
00:32:56,760 --> 00:33:00,680
Speaker 1: aren't haven't studied it closely enough to know to dick stuff.

576
00:33:01,600 --> 00:33:06,120
Speaker 1: All right, another break, Yes, I'm ready for one. All right, Well, uh,

577
00:33:06,200 --> 00:33:08,040
Speaker 1: we've kind of been hinting around at this, but we'll

578
00:33:08,040 --> 00:33:10,440
Speaker 1: talk about whether or not the energy drinks are actually

579
00:33:10,960 --> 00:33:40,080
Speaker 1: bad for you or even dangerous right after this, all right, chuck,

580
00:33:40,160 --> 00:33:45,360
Speaker 1: So energy drinks bad for you? Go, Well, here's the deal.

581
00:33:45,440 --> 00:33:49,479
Speaker 1: After researching this stuff, A couple of things are clear. Um.

582
00:33:49,520 --> 00:33:52,680
Speaker 1: One is kind of like with most things, if you

583
00:33:52,920 --> 00:33:55,240
Speaker 1: have the occasional energy drink and it's something that you've

584
00:33:55,560 --> 00:33:58,400
Speaker 1: have in moderation, it's it's probably not terrible for you.

585
00:33:58,880 --> 00:34:00,800
Speaker 1: It is got a ton of sugar in a ton

586
00:34:00,840 --> 00:34:04,680
Speaker 1: of caffeine. So uh, just like any other sugary sodas

587
00:34:04,800 --> 00:34:08,759
Speaker 1: or or loads of caffeine, you know. Um, all that

588
00:34:08,760 --> 00:34:12,840
Speaker 1: stuff in moderation is probably okay. Um. We're not doctors.

589
00:34:12,840 --> 00:34:15,440
Speaker 1: So if if you have like a heart condition or

590
00:34:15,480 --> 00:34:20,160
Speaker 1: super high blood pressure or like you know, arrhythmias and

591
00:34:20,239 --> 00:34:22,759
Speaker 1: things like that, and you you want to drink a

592
00:34:22,800 --> 00:34:24,680
Speaker 1: lot of energy drinks, like you may want to talk

593
00:34:24,680 --> 00:34:27,160
Speaker 1: to your doctor and say, hey, is this a bad idea?

594
00:34:28,000 --> 00:34:31,319
Speaker 1: Because there have been and this you know, we want

595
00:34:31,320 --> 00:34:35,360
Speaker 1: to point out this doesn't mean that, uh, this is

596
00:34:35,400 --> 00:34:37,040
Speaker 1: an open and shut deal. But there have been a

597
00:34:37,080 --> 00:34:41,440
Speaker 1: lot of lawsuits brought against energy drink companies because of

598
00:34:42,600 --> 00:34:45,360
Speaker 1: health problems that people have had that they at least claim,

599
00:34:46,080 --> 00:34:50,960
Speaker 1: um stem uh, And I think they think it stems

600
00:34:50,960 --> 00:34:53,280
Speaker 1: from energy drinks. But I think what we can probably

601
00:34:53,280 --> 00:34:56,480
Speaker 1: say is and what the defendant will say, which is

602
00:34:56,480 --> 00:34:58,879
Speaker 1: to say these big companies is hey, you can't draw

603
00:34:58,920 --> 00:35:02,439
Speaker 1: a straight line from your stroke to my energy drink.

604
00:35:02,560 --> 00:35:04,520
Speaker 1: It's like there's a lot of factors going on with

605
00:35:04,560 --> 00:35:08,719
Speaker 1: your life, right, um. But I don't know if any

606
00:35:08,760 --> 00:35:10,640
Speaker 1: of these has been settled in I haven't heard, but

607
00:35:11,040 --> 00:35:14,120
Speaker 1: that the lawsuits definitely say like, hey, this my kid

608
00:35:14,280 --> 00:35:17,560
Speaker 1: was totally fine until she started drinking energy drinks. And

609
00:35:17,600 --> 00:35:21,000
Speaker 1: there's a really famous like case from two thousand eleven

610
00:35:21,400 --> 00:35:24,600
Speaker 1: of a girl in Maryland who was fourteen at the time.

611
00:35:25,480 --> 00:35:29,759
Speaker 1: Her name was a Ni Fernier or either one. She

612
00:35:29,880 --> 00:35:32,760
Speaker 1: was fourteen at the time. She drank um to twenty

613
00:35:32,760 --> 00:35:37,600
Speaker 1: four ounce cans of Monster in a single day, uh

614
00:35:37,640 --> 00:35:41,120
Speaker 1: and died of cardiac arrest. And she did have an

615
00:35:41,120 --> 00:35:44,520
Speaker 1: existing condition, a heart condition, but it's not normally a

616
00:35:44,560 --> 00:35:47,359
Speaker 1: fatal heart condition. And like her parents are like, your

617
00:35:47,560 --> 00:35:50,560
Speaker 1: energy drink killed our kid from drinking two of them

618
00:35:50,560 --> 00:35:52,799
Speaker 1: in a single day. Uh. And there are you know,

619
00:35:52,880 --> 00:35:55,879
Speaker 1: it's not like there's tons of stuff like that. But

620
00:35:56,400 --> 00:36:00,359
Speaker 1: you know, I have not seen any, um, any any

621
00:36:00,800 --> 00:36:03,799
Speaker 1: lawsuits of somebody dropping dead from drinking two pepsis in

622
00:36:03,800 --> 00:36:06,319
Speaker 1: a day or even six pepsis in a day. So

623
00:36:06,360 --> 00:36:09,920
Speaker 1: it is it is remarkable and noteworthy that people have

624
00:36:10,120 --> 00:36:13,680
Speaker 1: suffered some serious like health setbacks from drinking energy drinks,

625
00:36:13,800 --> 00:36:15,920
Speaker 1: or at the very least around the time that they

626
00:36:16,000 --> 00:36:19,319
Speaker 1: drank energy drinks. Yeah, I mean, her autopsy straight up

627
00:36:19,360 --> 00:36:22,799
Speaker 1: said that caffeine toxicity was a factor in her death.

628
00:36:22,840 --> 00:36:25,640
Speaker 1: That didn't say. And again, this is where the defense

629
00:36:26,280 --> 00:36:30,080
Speaker 1: will come for these things, is like, hey, she had

630
00:36:30,120 --> 00:36:33,799
Speaker 1: a heart issue already, or you know, if you look

631
00:36:33,800 --> 00:36:37,520
Speaker 1: through all of these lawsuits, they can there are other

632
00:36:37,520 --> 00:36:41,319
Speaker 1: contributing factors. But certainly, like I said, if you have

633
00:36:41,400 --> 00:36:43,359
Speaker 1: a if you have a hard condition or really high

634
00:36:43,400 --> 00:36:47,480
Speaker 1: blood pressure and your your mowing down six h six

635
00:36:47,520 --> 00:36:51,360
Speaker 1: Tallboy energy drinks a day, it can certainly lead to

636
00:36:51,400 --> 00:36:55,759
Speaker 1: some poor health outcomes. It certainly can, especially especially yeah,

637
00:36:55,840 --> 00:36:57,800
Speaker 1: like you said, if you have a pre existing condition,

638
00:36:57,920 --> 00:37:04,080
Speaker 1: especially like hypertension or heart disease, because caffeine is very

639
00:37:04,120 --> 00:37:07,680
Speaker 1: well known to constrict your blood vessels, but at the

640
00:37:07,719 --> 00:37:12,000
Speaker 1: same time it releases adrenaline, which increases blood flow, so

641
00:37:12,040 --> 00:37:15,520
Speaker 1: you've got more blood trying to flow through tighter blood vessels.

642
00:37:15,719 --> 00:37:18,560
Speaker 1: And that also occurs in your brain as well, and

643
00:37:18,680 --> 00:37:22,359
Speaker 1: it can like that's right for a stroke, it's right

644
00:37:22,440 --> 00:37:24,680
Speaker 1: for a heart attack. You can make your heart like

645
00:37:24,680 --> 00:37:28,080
Speaker 1: like palpitate. There's just a lot of things that theoretically

646
00:37:28,080 --> 00:37:32,080
Speaker 1: could happen and may have happened. Uh, if these lawsuits

647
00:37:32,120 --> 00:37:36,520
Speaker 1: pan out correctly, Um, that from drinking energy drinks. But again,

648
00:37:36,560 --> 00:37:41,080
Speaker 1: like you said, generally in having one once in a while,

649
00:37:41,160 --> 00:37:43,560
Speaker 1: especially if you don't have a pre existing condition, is

650
00:37:43,600 --> 00:37:46,719
Speaker 1: probably not going to hurt you. Yeah. I think one

651
00:37:47,000 --> 00:37:49,640
Speaker 1: area that they definitely have kind of made people a

652
00:37:49,680 --> 00:37:51,960
Speaker 1: little more aware of in the past like ten years

653
00:37:52,160 --> 00:37:57,120
Speaker 1: is alcohol and energy drinks. Um. I know, like vodka

654
00:37:57,160 --> 00:37:59,719
Speaker 1: and red Bull was a really hot drink order for

655
00:37:59,760 --> 00:38:02,439
Speaker 1: a while, at least in Uh it feels like about

656
00:38:02,480 --> 00:38:05,960
Speaker 1: the midish two thousand's. Have you ever had one? No,

657
00:38:06,200 --> 00:38:08,440
Speaker 1: I don't want to drink red Bull. Oh that's right,

658
00:38:08,840 --> 00:38:11,719
Speaker 1: it's totally it's a totally different animal. The two things

659
00:38:11,760 --> 00:38:15,520
Speaker 1: combine to create something totally different. So I can totally

660
00:38:15,520 --> 00:38:19,319
Speaker 1: see why this is not not a smart thing to do. Yeah.

661
00:38:19,360 --> 00:38:22,120
Speaker 1: I mean you've got two opposing factors. You have something

662
00:38:22,239 --> 00:38:27,160
Speaker 1: dulling your senses combined with an upper basically, and uh

663
00:38:27,239 --> 00:38:29,759
Speaker 1: that that can lead to all sorts of problems. Um,

664
00:38:29,840 --> 00:38:32,880
Speaker 1: certainly with decision making whether or not you think you

665
00:38:32,880 --> 00:38:35,960
Speaker 1: can drive, and things like that. Um. I think most

666
00:38:36,000 --> 00:38:39,200
Speaker 1: people who enjoy those drinks. Will tell you that's exactly

667
00:38:39,239 --> 00:38:42,640
Speaker 1: why I drink them is because the upper in the

668
00:38:43,040 --> 00:38:46,800
Speaker 1: in the energy drink does combat the sluggishness of the

669
00:38:46,840 --> 00:38:50,560
Speaker 1: alcohol if you're out, you know, kind of partying on

670
00:38:50,600 --> 00:38:54,480
Speaker 1: the dance floor or something like that. That was so square.

671
00:38:55,080 --> 00:39:01,680
Speaker 1: Uh here partying on the dance floor. Um. But uh

672
00:39:02,080 --> 00:39:04,879
Speaker 1: for a while there they were actually selling like four

673
00:39:04,960 --> 00:39:09,080
Speaker 1: loco was a drink that was a pre mixed energy

674
00:39:09,160 --> 00:39:13,200
Speaker 1: vodka energy drink um with all the you know, standard

675
00:39:13,320 --> 00:39:18,080
Speaker 1: energy drink ingredients, and uh. They the FDA basically kind

676
00:39:18,080 --> 00:39:20,600
Speaker 1: of came out in two thousand ten and with with

677
00:39:20,680 --> 00:39:25,320
Speaker 1: a stern warning to stop producing those, and it basically

678
00:39:25,400 --> 00:39:28,960
Speaker 1: effectively banned them, didn't it. Yeah, it did it. It

679
00:39:29,080 --> 00:39:31,560
Speaker 1: said you, we really strongly advise you against that. And

680
00:39:31,600 --> 00:39:34,120
Speaker 1: I would guess that if the FDA advises you against that,

681
00:39:34,239 --> 00:39:37,440
Speaker 1: you keep doing it, you're really opening up yourself to lawsuits,

682
00:39:37,520 --> 00:39:40,520
Speaker 1: especially if you are harming people. And there's a really

683
00:39:40,760 --> 00:39:46,360
Speaker 1: like um widely cited study from two thousand well after

684
00:39:46,400 --> 00:39:48,560
Speaker 1: two thousand eleven, because that was the last date they

685
00:39:48,560 --> 00:39:50,680
Speaker 1: went up to, but it was the Dawn Report Drug

686
00:39:50,680 --> 00:39:54,800
Speaker 1: Abuse Warning Network Report, and they studied emergency department e

687
00:39:54,920 --> 00:39:58,320
Speaker 1: D visits h that involved energy drinks among people twelve

688
00:39:58,400 --> 00:40:01,840
Speaker 1: or older, and between two thousand seven in two thousand eleven,

689
00:40:02,360 --> 00:40:06,400
Speaker 1: the emergency department visits doubled from ten thousand, sixty eight

690
00:40:06,680 --> 00:40:10,200
Speaker 1: to twenty thousand, seven hundred and eighty three in just

691
00:40:10,239 --> 00:40:12,640
Speaker 1: a few years. And so a lot of people point

692
00:40:12,680 --> 00:40:15,720
Speaker 1: to that and say, yeah, energy drinks are toxic, they're poison,

693
00:40:15,760 --> 00:40:17,920
Speaker 1: they're they're gonna kill you, They're gonna the very least

694
00:40:17,960 --> 00:40:20,839
Speaker 1: send you to the hospital. And other people who are like, well,

695
00:40:20,880 --> 00:40:23,320
Speaker 1: hold on, let's let's not get into a moral panic

696
00:40:23,400 --> 00:40:27,160
Speaker 1: over this. Um. These were the four Loco years, and

697
00:40:27,560 --> 00:40:31,640
Speaker 1: basically people agree like that widely skewed the number of

698
00:40:31,680 --> 00:40:36,360
Speaker 1: emergency department visits because mixing alcohol and energy drinks is

699
00:40:36,400 --> 00:40:39,799
Speaker 1: such a bad idea and has these horrid effects. As

700
00:40:39,840 --> 00:40:41,520
Speaker 1: far as I know, nobody has done a follow up

701
00:40:41,520 --> 00:40:44,320
Speaker 1: study to see if it declined after four Loco stop

702
00:40:44,360 --> 00:40:47,279
Speaker 1: being made with alcohol or with the caffeine and the

703
00:40:47,320 --> 00:40:49,360
Speaker 1: torreing and the guarine. I think it's still made, but

704
00:40:49,400 --> 00:40:52,640
Speaker 1: it's like a just like a sweet malt beverage, um

705
00:40:52,800 --> 00:40:55,880
Speaker 1: malt liquor beverage. Now, now do you know, with bars

706
00:40:56,000 --> 00:41:00,520
Speaker 1: have ceased to serve those mixed drinks from fear of lawsuits,

707
00:41:00,840 --> 00:41:03,240
Speaker 1: not that I know of. I'm surprised that no one's

708
00:41:03,280 --> 00:41:06,760
Speaker 1: brought a lawsuit against a club, a nightclub that serves

709
00:41:06,800 --> 00:41:12,879
Speaker 1: someone you know nine Red Bull and Vodkas. Uh you know, yeah,

710
00:41:13,239 --> 00:41:16,440
Speaker 1: I'm i or maybe it has happened. Yeah, maybe it has,

711
00:41:16,480 --> 00:41:19,279
Speaker 1: it just hasn't made the news. Who knows. Uh. There

712
00:41:19,320 --> 00:41:22,719
Speaker 1: have been studies as far as um, like just heart

713
00:41:22,800 --> 00:41:25,160
Speaker 1: rate and stuff like that. There was one uh and

714
00:41:25,520 --> 00:41:29,880
Speaker 1: this wasn't a huge population study, but um, fifteen healthy

715
00:41:29,920 --> 00:41:33,640
Speaker 1: people between eighteen and forty and they have them consumed

716
00:41:33,640 --> 00:41:38,640
Speaker 1: two cans of one of the big brands, uh, basically

717
00:41:38,680 --> 00:41:41,960
Speaker 1: every day for a week and kind of across the

718
00:41:42,000 --> 00:41:46,680
Speaker 1: board they found, um, you know, significant increases in both

719
00:41:46,760 --> 00:41:49,759
Speaker 1: heart rate and blood pressure sort of on a day

720
00:41:49,760 --> 00:41:53,319
Speaker 1: by day basis. So I mean a significant increase. Yeah,

721
00:41:53,360 --> 00:41:56,040
Speaker 1: I mean, I mean, I guess that's what people are after.

722
00:41:56,200 --> 00:41:58,440
Speaker 1: So it's not like we're surprised by any of this.

723
00:41:59,160 --> 00:42:01,520
Speaker 1: But that's just say that. You know, when you're increasing

724
00:42:01,520 --> 00:42:05,640
Speaker 1: your heart rate at a steady pace, sustained pace and

725
00:42:05,719 --> 00:42:07,600
Speaker 1: your blood pressure, you know, that's that's not great for

726
00:42:07,640 --> 00:42:09,840
Speaker 1: your body. No, And one of the other things that

727
00:42:09,920 --> 00:42:11,920
Speaker 1: turned up in that study is that it had a

728
00:42:12,000 --> 00:42:16,480
Speaker 1: cumulative effect. So your heart rate increased by eight percent

729
00:42:16,560 --> 00:42:20,040
Speaker 1: on day one and then eleven percent on day seven.

730
00:42:20,560 --> 00:42:22,560
Speaker 1: So like it had a build up effect, Like you

731
00:42:22,600 --> 00:42:24,439
Speaker 1: didn't your body didn't get used to it, your body

732
00:42:24,520 --> 00:42:27,080
Speaker 1: became more sensitive to it, it seemed like. So that

733
00:42:27,160 --> 00:42:31,760
Speaker 1: was one week, imagine drinking more than two for multiple years,

734
00:42:32,160 --> 00:42:34,880
Speaker 1: you can imagine that it could conceivably have a really

735
00:42:35,200 --> 00:42:39,879
Speaker 1: bad law effect on your long term cardiovascular health. Yeah,

736
00:42:39,920 --> 00:42:42,439
Speaker 1: but you also did find some studies that sort of

737
00:42:42,760 --> 00:42:48,160
Speaker 1: showed that they can increase your mental performance right in focus. Well,

738
00:42:48,200 --> 00:42:53,120
Speaker 1: red bull specifically has been found from studies possibly supported

739
00:42:53,160 --> 00:42:56,799
Speaker 1: by the Red Bull Institute of Science and Stuff, UM

740
00:42:57,760 --> 00:43:02,880
Speaker 1: that red bull improves attention, kind centration, memory, driving quality,

741
00:43:03,280 --> 00:43:07,160
Speaker 1: reduced variation in speed while you're driving, less mental strain

742
00:43:07,280 --> 00:43:10,920
Speaker 1: in prolonged driving which is four hours, and faster motor

743
00:43:10,960 --> 00:43:14,400
Speaker 1: reaction time. Like it Actually it does have that effect

744
00:43:14,440 --> 00:43:17,279
Speaker 1: on you. Um. Again, it's just a question of you know,

745
00:43:17,320 --> 00:43:19,160
Speaker 1: what's the health trade off if there is any, and

746
00:43:19,280 --> 00:43:21,880
Speaker 1: we definitely need more study on that. Well, they probably

747
00:43:21,880 --> 00:43:24,200
Speaker 1: could find the same result in a meth amphetamine study.

748
00:43:24,239 --> 00:43:31,040
Speaker 1: You know exactly what is it? Um? Benny's. If you

749
00:43:31,120 --> 00:43:34,319
Speaker 1: take some Benny's, you probably do. Man, we're just so

750
00:43:34,360 --> 00:43:36,960
Speaker 1: square today. So yeah, he takes some Benni's and you

751
00:43:37,000 --> 00:43:41,719
Speaker 1: go get down on the dance floor. But the real question, though,

752
00:43:42,400 --> 00:43:46,600
Speaker 1: my friend, is is Monster energy energy drink a satanic drink?

753
00:43:48,600 --> 00:43:51,440
Speaker 1: I I have a love hate with the internet, don't you.

754
00:43:52,560 --> 00:43:56,440
Speaker 1: Well that's sort of one of those dumb Internet urban legends, right,

755
00:43:56,560 --> 00:44:00,399
Speaker 1: is that it's Yeah, it's like a six six six thing. Yeah,

756
00:44:00,440 --> 00:44:03,080
Speaker 1: because if you've ever seen the Monster logo, it's like

757
00:44:03,440 --> 00:44:06,919
Speaker 1: claw scratches that form the M but they're clearly three

758
00:44:07,000 --> 00:44:10,040
Speaker 1: separate scratches. And some people said, hey, that looks like

759
00:44:10,080 --> 00:44:14,839
Speaker 1: the Hebrew vov, a Hebrew number. Well letter um that

760
00:44:15,000 --> 00:44:18,799
Speaker 1: represents six, the number six, and there's three claws, So

761
00:44:18,880 --> 00:44:21,360
Speaker 1: clearly this is just saying six six six right in

762
00:44:21,360 --> 00:44:26,320
Speaker 1: our face there there Um. Their slogan is unleashed the Beast,

763
00:44:26,680 --> 00:44:29,160
Speaker 1: which is of course another name for the devil. And

764
00:44:29,239 --> 00:44:31,680
Speaker 1: apparently if you look closely, I see what people are saying.

765
00:44:31,800 --> 00:44:34,680
Speaker 1: If you look at the oh in Monster on the logo,

766
00:44:35,239 --> 00:44:36,880
Speaker 1: there's like a cross in the middle of it, like

767
00:44:36,920 --> 00:44:40,319
Speaker 1: a plus sign, but one like the cross section is

768
00:44:40,520 --> 00:44:43,160
Speaker 1: down a little further so that if you tip it up,

769
00:44:43,520 --> 00:44:48,120
Speaker 1: you're you're you're looking at an upside down cross the logo. Yeah,

770
00:44:48,280 --> 00:44:50,359
Speaker 1: it's just this is what happens when you drink too

771
00:44:50,480 --> 00:44:54,200
Speaker 1: much energy. Just start paying attention to stuff like this.

772
00:44:54,320 --> 00:44:57,080
Speaker 1: It was wholly created from from people drinking this stuff

773
00:44:57,120 --> 00:45:01,479
Speaker 1: at the time. That's right. I would say, chuck Jerry's out,

774
00:45:01,640 --> 00:45:04,520
Speaker 1: wouldn't you, Not on whether monsters satanic or not, but

775
00:45:04,680 --> 00:45:09,200
Speaker 1: on um, whether energy drinks are bad for you or not. Yeah,

776
00:45:09,239 --> 00:45:12,319
Speaker 1: they're not for me, but um, I mean I think

777
00:45:12,360 --> 00:45:17,640
Speaker 1: any like you don't want to drink six sodas a day, right,

778
00:45:17,880 --> 00:45:20,160
Speaker 1: you know they say it's all in moderation, that's the

779
00:45:20,200 --> 00:45:22,479
Speaker 1: key to life. You don't want to drink six coke

780
00:45:22,680 --> 00:45:26,479
Speaker 1: zeros a day, No, you really don't. And also six

781
00:45:26,520 --> 00:45:30,640
Speaker 1: don't drink six anything a day except water or And

782
00:45:30,719 --> 00:45:34,319
Speaker 1: if you are, take the time and respect yourself enough

783
00:45:34,360 --> 00:45:37,600
Speaker 1: to go look up and see, like if if anyone

784
00:45:37,680 --> 00:45:39,680
Speaker 1: studied what all that stuff is going to do to you,

785
00:45:39,719 --> 00:45:41,759
Speaker 1: and then make a more informed decision rather than just

786
00:45:41,800 --> 00:45:44,400
Speaker 1: be like I like this, Yeah, but we're not doctors.

787
00:45:44,840 --> 00:45:49,960
Speaker 1: That's just our suggestion. Yes, anything else. I got nothing else. Well,

788
00:45:49,960 --> 00:45:52,080
Speaker 1: since Chuck said he's got nothing else, and obviously it's

789
00:45:52,080 --> 00:45:57,640
Speaker 1: time for a listener mail, I'm just gonna call this

790
00:45:57,680 --> 00:46:01,920
Speaker 1: a nice letter of appreciation from a nice fellow. Hey, guys,

791
00:46:01,920 --> 00:46:04,279
Speaker 1: my name is Jonathan Bednar, and I just wanted to

792
00:46:04,320 --> 00:46:06,960
Speaker 1: thank you on the tremendous job that you and your

793
00:46:07,000 --> 00:46:10,319
Speaker 1: team do operate heavy machinery all day, which seems fun,

794
00:46:10,880 --> 00:46:13,319
Speaker 1: but it can be rather monotonous and boring, and your

795
00:46:13,360 --> 00:46:16,520
Speaker 1: podcast really gets me through the day whenever discussions of

796
00:46:16,600 --> 00:46:19,040
Speaker 1: the podcast come up with my friends or family, and

797
00:46:19,080 --> 00:46:21,120
Speaker 1: make sure to hype stuff you should know as much

798
00:46:21,160 --> 00:46:24,280
Speaker 1: as possible. Just the array of topics that are researched

799
00:46:24,320 --> 00:46:27,960
Speaker 1: so thoroughly is really refreshing. And I just leave off

800
00:46:28,000 --> 00:46:30,800
Speaker 1: of whatever episode I was on and keep on going

801
00:46:30,840 --> 00:46:34,680
Speaker 1: because even the quote boring sounding ones end quote sometimes

802
00:46:34,920 --> 00:46:37,759
Speaker 1: end up being the most interesting. So thanks a lot,

803
00:46:37,840 --> 00:46:41,799
Speaker 1: guys and ps ps. I've listened to Josh Clark's Into

804
00:46:41,800 --> 00:46:46,520
Speaker 1: the World podcast about five times now. Thank you. Very

805
00:46:46,560 --> 00:46:49,759
Speaker 1: fascinating stuff all the way around, So go check out

806
00:46:49,800 --> 00:46:53,360
Speaker 1: Into the World with Josh Clark. Uh if you're into movies,

807
00:46:53,400 --> 00:46:55,680
Speaker 1: go listen to the retired movie Crush. But there's still

808
00:46:55,719 --> 00:46:58,440
Speaker 1: a lot of really fun, great movie Crush episodes out

809
00:46:58,480 --> 00:47:02,480
Speaker 1: there you can go listen to, and um, it's good stuff.

810
00:47:02,520 --> 00:47:05,480
Speaker 1: So thanks Jonathan for that word of support. We need

811
00:47:05,520 --> 00:47:09,200
Speaker 1: those these days. Yes, thanks a lot. Jonathan is nice

812
00:47:09,200 --> 00:47:11,800
Speaker 1: to hear that kind of thing. Um, And if you

813
00:47:11,840 --> 00:47:13,640
Speaker 1: want to be like Jonathan and send us a word

814
00:47:13,680 --> 00:47:16,680
Speaker 1: of support, we're always open to that. You can send

815
00:47:16,680 --> 00:47:23,400
Speaker 1: it to Stuff podcast at iHeart radio dot com. Stuff

816
00:47:23,440 --> 00:47:25,440
Speaker 1: you Should Know is a production of I Heart Radio.

817
00:47:25,920 --> 00:47:29,080
Speaker 1: For more podcasts my heart Radio, visit the iHeart Radio app,

818
00:47:29,280 --> 00:47:32,200
Speaker 1: Apple Podcasts, or wherever you listen to your favorite shows.