WEBVTT - Bloomberg Businessweek Weekend - May 22nd, 2021

0:00:01.040 --> 0:00:05.440
<v Speaker 1>This is Bloomberg Business Week Inside from the reporters and

0:00:05.600 --> 0:00:09.200
<v Speaker 1>editors who bring you America's most trusted business magazine, plus

0:00:09.240 --> 0:00:13.160
<v Speaker 1>global business, finance and tech news as it happened. Bloomberg

0:00:13.240 --> 0:00:16.759
<v Speaker 1>Business Week with Carol Messier and Bloomberg Quick Takes Tim

0:00:16.800 --> 0:00:21.439
<v Speaker 1>Stinovic on Bloomberg Radio. Hi, everyone, Welcome to the weekend

0:00:21.600 --> 0:00:23.799
<v Speaker 1>edition of Bloomberg Business Week. This week we talked a

0:00:23.800 --> 0:00:26.599
<v Speaker 1>lot about the world post pandemic. It's all part of

0:00:26.640 --> 0:00:29.520
<v Speaker 1>the How To issue of the magazine, everything from how

0:00:29.520 --> 0:00:31.800
<v Speaker 1>to be a better tipper and land amission on Mars

0:00:32.040 --> 0:00:35.280
<v Speaker 1>to creating an innovative culture and making a great tequila.

0:00:35.440 --> 0:00:37.000
<v Speaker 1>You can read more about all of that in the

0:00:37.040 --> 0:00:39.560
<v Speaker 1>current issue of Bloomberg Business Week. I've been thinking about

0:00:39.600 --> 0:00:41.199
<v Speaker 1>how to land a mission on Mars. I wanted to

0:00:41.240 --> 0:00:43.919
<v Speaker 1>know how do that get practicing. You can also hear

0:00:43.960 --> 0:00:46.000
<v Speaker 1>some of the highlights from our live virtual event this

0:00:46.080 --> 0:00:49.080
<v Speaker 1>week called the Bloomberg Business Week that complimented the issue,

0:00:49.159 --> 0:00:53.440
<v Speaker 1>including the turnaround at we work with Executive Chairman Marcello Chlorae.

0:00:53.720 --> 0:00:57.120
<v Speaker 1>Also Atlanta Fed President Raphael Bostick on the US Central

0:00:57.160 --> 0:01:00.520
<v Speaker 1>Bank kind of maybe sort of thinking of the policy

0:01:00.560 --> 0:01:03.840
<v Speaker 1>shift he also talked about bitcoin. He did, as did

0:01:03.960 --> 0:01:06.920
<v Speaker 1>Kathy Wood, an in depth conversation with the Ark invest

0:01:06.959 --> 0:01:09.920
<v Speaker 1>founder CEO c i O in the midst of a

0:01:09.959 --> 0:01:13.360
<v Speaker 1>wild week for cryptocurrency. We'll also hear from Brian Brooks,

0:01:13.400 --> 0:01:16.800
<v Speaker 1>the CEO of Finance It's the largest cryptocurrency exchange in

0:01:16.840 --> 0:01:19.039
<v Speaker 1>the world. That company also in the news as of

0:01:19.120 --> 0:01:22.560
<v Speaker 1>late and then later on Dallas Mavericks CEO Cynthia Marshall,

0:01:22.680 --> 0:01:25.160
<v Speaker 1>and singer songwriter Nick Jonas, who's working on a new

0:01:25.200 --> 0:01:28.200
<v Speaker 1>to Kill a venture with John Varvados. That's a fun one, yes,

0:01:28.240 --> 0:01:31.000
<v Speaker 1>it was. Let's get things started this hour with more

0:01:31.080 --> 0:01:33.360
<v Speaker 1>on the How To issue from the features editor behind

0:01:33.400 --> 0:01:36.080
<v Speaker 1>it all, Brett Began, who joined us along with Bloomberg

0:01:36.120 --> 0:01:39.480
<v Speaker 1>Business Week editor Joel Weber. It is a forty page

0:01:40.080 --> 0:01:44.160
<v Speaker 1>takeover of the of the future, well we call it UM.

0:01:44.200 --> 0:01:48.320
<v Speaker 1>Brett is the mastermind of the issue UM and and

0:01:48.360 --> 0:01:51.000
<v Speaker 1>Brett just talk to me about how you approach what

0:01:51.080 --> 0:01:53.400
<v Speaker 1>a good how To story is. I think you think

0:01:53.440 --> 0:01:57.200
<v Speaker 1>about the issue as a whole. So while we are

0:01:57.200 --> 0:01:59.680
<v Speaker 1>going to want to hit a lot of the topics

0:01:59.720 --> 0:02:02.440
<v Speaker 1>that were hitting weekend and week out, UM, like how

0:02:02.480 --> 0:02:05.240
<v Speaker 1>to make good investments and things like that. Um, you

0:02:05.320 --> 0:02:07.400
<v Speaker 1>have to also sort of uh think a little bit

0:02:07.480 --> 0:02:10.280
<v Speaker 1>more broadly, so you might get a pitch on something

0:02:11.040 --> 0:02:15.280
<v Speaker 1>that for a regular issue might not make too much sense,

0:02:15.520 --> 0:02:18.040
<v Speaker 1>like let's say, had a shop for a classic car

0:02:18.520 --> 0:02:22.600
<v Speaker 1>outside of their pursuit section, but suddenly within um, the

0:02:22.800 --> 0:02:26.079
<v Speaker 1>how two issues starts to make total sense because it's

0:02:26.080 --> 0:02:28.160
<v Speaker 1>great for them makes you really want people to come

0:02:28.840 --> 0:02:32.119
<v Speaker 1>to the issue and really get that sense of serendipity

0:02:32.200 --> 0:02:35.760
<v Speaker 1>that they're stumbling upon something that they didn't think would

0:02:35.800 --> 0:02:37.600
<v Speaker 1>be that interesting to them and it turns out to

0:02:37.600 --> 0:02:40.040
<v Speaker 1>be pretty fascinating. So you're telling me in normal times

0:02:40.040 --> 0:02:44.200
<v Speaker 1>to compile a post pandemic karaoke playlist that Joel wouldn't

0:02:44.200 --> 0:02:48.359
<v Speaker 1>be like, yeah, yeah, okay, cover story. I mean, I'm

0:02:48.400 --> 0:02:50.400
<v Speaker 1>all if Joel wants to put that on the cover up,

0:02:50.480 --> 0:02:55.040
<v Speaker 1>I'm all for karaoke takeover issues totally. Um. But yeah,

0:02:55.080 --> 0:02:57.079
<v Speaker 1>but you're right, Carol, I mean, that's that's the one

0:02:57.120 --> 0:03:00.480
<v Speaker 1>where you know, we looked at okay, how you know

0:03:00.760 --> 0:03:03.840
<v Speaker 1>if the pandemic is over? For you, right, And for

0:03:03.919 --> 0:03:06.520
<v Speaker 1>Sam Robard it was, Hey, when I can do karaoke?

0:03:06.760 --> 0:03:09.800
<v Speaker 1>We figured one up it together The ideal post pandemic

0:03:09.840 --> 0:03:13.360
<v Speaker 1>karaoke playlist. I'm gonna say nice to know, not not

0:03:13.919 --> 0:03:17.600
<v Speaker 1>need to know, but as part of a mix, it

0:03:17.639 --> 0:03:19.840
<v Speaker 1>makes a lot of sense. Tim, what was something that

0:03:20.280 --> 0:03:22.640
<v Speaker 1>jumped out to you when you sell all the stories?

0:03:22.840 --> 0:03:26.200
<v Speaker 1>For me, it was it had to do with the

0:03:26.320 --> 0:03:30.280
<v Speaker 1>vaccinations and really the idea of what works when it

0:03:30.320 --> 0:03:34.000
<v Speaker 1>comes to messaging for vaccinations, Brett, because it really surprised

0:03:34.000 --> 0:03:36.760
<v Speaker 1>me and you guys spoke to an expert about messaging

0:03:36.800 --> 0:03:39.120
<v Speaker 1>and what did she tell you? It was pretty striving

0:03:39.160 --> 0:03:42.200
<v Speaker 1>to me too. It turned out that, you know, basically

0:03:42.720 --> 0:03:47.960
<v Speaker 1>all of the more subtle approaches and approaches that appealed

0:03:47.960 --> 0:03:54.480
<v Speaker 1>more to emotion um didn't work. People just wanted unbridled enthusiasm.

0:03:54.600 --> 0:03:58.960
<v Speaker 1>And the ad that was most impactful was basically getting

0:03:58.960 --> 0:04:01.680
<v Speaker 1>a bunch of cheerleaders to doesn't do a number of

0:04:01.840 --> 0:04:03.800
<v Speaker 1>like give me a V I mean a give you

0:04:03.840 --> 0:04:06.200
<v Speaker 1>a C C I and so UM. I was a

0:04:06.240 --> 0:04:08.160
<v Speaker 1>bit surprised by that. I thought there'd be more new

0:04:08.200 --> 0:04:11.040
<v Speaker 1>month to it. But this is as opposed to showing

0:04:11.080 --> 0:04:13.560
<v Speaker 1>images from a hospital or showing a lot of us

0:04:13.600 --> 0:04:15.560
<v Speaker 1>have been familiar with over the last fourteen months. Right,

0:04:16.000 --> 0:04:18.400
<v Speaker 1>that's right, that's right. Yeah, it was just give me

0:04:18.520 --> 0:04:22.280
<v Speaker 1>unbridled enthusiasm, make me feel happy, and then I'll be

0:04:22.279 --> 0:04:27.400
<v Speaker 1>more likely to get vaccinated. Unbridled happiness and and optimism.

0:04:27.520 --> 0:04:29.560
<v Speaker 1>You know, the world just needs a little bit more

0:04:29.560 --> 0:04:32.840
<v Speaker 1>of that. So so Brett, you know, the the thing

0:04:32.880 --> 0:04:35.120
<v Speaker 1>that I think was there's a craft to how we

0:04:35.160 --> 0:04:38.440
<v Speaker 1>approached these stories. And some of them are actually quite short,

0:04:38.480 --> 0:04:40.200
<v Speaker 1>but in general, one of the things that we're trying

0:04:40.240 --> 0:04:44.280
<v Speaker 1>to give people it's something actionable. Um, and I'm wondering,

0:04:44.400 --> 0:04:48.040
<v Speaker 1>having spent now, you know, kind of like weeks working

0:04:48.080 --> 0:04:50.559
<v Speaker 1>on these, talk to me about some of the most

0:04:50.600 --> 0:04:53.960
<v Speaker 1>actionable pieces of advice that that you liked. We did

0:04:54.000 --> 0:04:56.320
<v Speaker 1>these all in the as toole to style. As you know,

0:04:56.440 --> 0:04:59.200
<v Speaker 1>we're basically interviewed and expert and let that expert just

0:04:59.279 --> 0:05:01.480
<v Speaker 1>sort of talk to so you know, I mean I

0:05:01.520 --> 0:05:06.120
<v Speaker 1>actually found that about how to meet deadlines very Uh

0:05:06.520 --> 0:05:09.280
<v Speaker 1>it's a great Oh yeah, that is a good way

0:05:09.320 --> 0:05:12.240
<v Speaker 1>to do it. You know, we're basically are our experts said,

0:05:12.680 --> 0:05:14.640
<v Speaker 1>you know, this is so simple, but you really need

0:05:14.680 --> 0:05:16.760
<v Speaker 1>to start at the end and then work your way back.

0:05:16.839 --> 0:05:19.640
<v Speaker 1>It's so often that we're getting we get caught up

0:05:19.680 --> 0:05:21.800
<v Speaker 1>in the task at hand and we forget to actually

0:05:21.800 --> 0:05:24.560
<v Speaker 1>work backwards. So you know, I thought that that was

0:05:24.760 --> 0:05:27.719
<v Speaker 1>pretty uh. I thought that was pretty helpful. So I'm

0:05:27.760 --> 0:05:33.240
<v Speaker 1>sad that Brett didn't mention my own. I was waiting.

0:05:33.760 --> 0:05:36.000
<v Speaker 1>I was waiting for you to do it. Oh well, okay,

0:05:36.040 --> 0:05:38.960
<v Speaker 1>I was waiting for you to tell me my favorite too.

0:05:38.960 --> 0:05:41.719
<v Speaker 1>You wanted me to just say whatever, it was really good.

0:05:42.120 --> 0:05:47.839
<v Speaker 1>Our favorite was Joel's tipping. So this is actually um

0:05:48.160 --> 0:05:50.880
<v Speaker 1>from my younger days when you know, it seems so

0:05:50.960 --> 0:05:52.800
<v Speaker 1>long ago now when when you used to go to

0:05:52.839 --> 0:05:56.280
<v Speaker 1>bars and like interact with people. But that but a

0:05:56.320 --> 0:05:58.839
<v Speaker 1>friend of a friend had gave me this great tip once,

0:05:58.880 --> 0:06:02.200
<v Speaker 1>which is before you go out um on your for

0:06:02.320 --> 0:06:04.440
<v Speaker 1>your weekend, you know, on Friday, go to the bank

0:06:04.839 --> 0:06:07.840
<v Speaker 1>and basically buy as many two dollar bills from the

0:06:07.880 --> 0:06:11.400
<v Speaker 1>bank as you can right get your deposit, and you're

0:06:11.440 --> 0:06:15.320
<v Speaker 1>gonna find that, um, the quantity of two dollar bills

0:06:15.520 --> 0:06:18.880
<v Speaker 1>like your grandma bought them for your birthday cards long ago,

0:06:19.000 --> 0:06:22.520
<v Speaker 1>there's not that many in circulation, UM. So you basically

0:06:22.560 --> 0:06:26.520
<v Speaker 1>take whatever the bank gives you, and UM, automatically, when

0:06:26.520 --> 0:06:29.960
<v Speaker 1>you start tipping a bartender, you are tipping twice as

0:06:30.000 --> 0:06:31.920
<v Speaker 1>much as the person next to you who's only tipping

0:06:31.920 --> 0:06:34.600
<v Speaker 1>with a buck, So you are you are gold to

0:06:34.680 --> 0:06:37.520
<v Speaker 1>bartenders with two dollar bills. That was the features editor

0:06:37.560 --> 0:06:40.200
<v Speaker 1>for the magazine, Brett Vegan and ar Joel Weber with

0:06:40.240 --> 0:06:43.120
<v Speaker 1>an overview of the how to issue coming up. SoftBank's

0:06:43.160 --> 0:06:46.159
<v Speaker 1>Marcello Clauree says we Work is well positioned for post

0:06:46.240 --> 0:06:49.039
<v Speaker 1>pandemic life in more ways than one. Look at the

0:06:49.040 --> 0:06:51.640
<v Speaker 1>future of office space and rental payments. You're listening to

0:06:51.640 --> 0:07:03.200
<v Speaker 1>Bloomberg Business Week. This is Bloomberg. This is Bloomberg Business

0:07:03.320 --> 0:07:07.000
<v Speaker 1>Week with Carol Masser and Bloomberg Quick Takes, Tim Stinnovan

0:07:07.240 --> 0:07:11.800
<v Speaker 1>from Bloomberg Radio technd Transformation. It is one of the

0:07:11.880 --> 0:07:15.280
<v Speaker 1>verticals of Bloomberg Business Week magazine, and at the business

0:07:15.320 --> 0:07:17.880
<v Speaker 1>Week Live virtual event this week, we heard from a

0:07:17.920 --> 0:07:20.239
<v Speaker 1>voice that knows a lot about that we're talking about,

0:07:20.240 --> 0:07:23.480
<v Speaker 1>Marcelo Chloe, executive chairman at we Work. He's also CEO

0:07:23.520 --> 0:07:27.280
<v Speaker 1>of soft Bank Group International and CEO SoftBank Group. We

0:07:27.320 --> 0:07:29.679
<v Speaker 1>Work has come quite a way since it's failed attempt

0:07:29.680 --> 0:07:32.560
<v Speaker 1>at an I p O back in and Clara tells

0:07:32.560 --> 0:07:35.360
<v Speaker 1>Bloomberg's Ad Hammond that the company is uniquely positioned to

0:07:35.440 --> 0:07:38.200
<v Speaker 1>enjoy a renaissance even as the commercial real estate market

0:07:38.240 --> 0:07:40.960
<v Speaker 1>struggles to find its footing coming off of COVID. I

0:07:41.000 --> 0:07:44.200
<v Speaker 1>think this is we works time because the value proposition

0:07:44.240 --> 0:07:47.760
<v Speaker 1>of we work how so we've been flexibility, and what

0:07:47.840 --> 0:07:50.720
<v Speaker 1>the world is looking now is for a flexible workspace.

0:07:51.040 --> 0:07:53.200
<v Speaker 1>There are so many different ways in which people are

0:07:53.240 --> 0:07:56.160
<v Speaker 1>going to work. But what we're hearing from people is,

0:07:56.280 --> 0:07:58.280
<v Speaker 1>first of all, employees want to go back to the

0:07:58.320 --> 0:08:01.200
<v Speaker 1>office right night out of and employees say I want

0:08:01.200 --> 0:08:02.640
<v Speaker 1>to go back to the office. They don't want to

0:08:02.680 --> 0:08:04.640
<v Speaker 1>go back the same way. They don't want to go

0:08:04.720 --> 0:08:08.240
<v Speaker 1>back to one headquarters and red. Some say you want

0:08:08.280 --> 0:08:09.760
<v Speaker 1>to be there three days a week, Some say they

0:08:09.800 --> 0:08:11.280
<v Speaker 1>want to be two days a week, Some say four

0:08:11.320 --> 0:08:13.600
<v Speaker 1>days a week. Some says I don't want to drive

0:08:13.640 --> 0:08:16.520
<v Speaker 1>to headquarters. I want to work close to home. So

0:08:16.760 --> 0:08:19.000
<v Speaker 1>there's going to be so many different business models. But

0:08:19.160 --> 0:08:21.840
<v Speaker 1>what I do know is that companies are not looking

0:08:21.880 --> 0:08:25.520
<v Speaker 1>forward to going back to the traditional way of signing

0:08:25.520 --> 0:08:29.280
<v Speaker 1>a twenty years list as setting up this non flexible headquarters.

0:08:29.440 --> 0:08:32.520
<v Speaker 1>That's that the office is very different today. You know,

0:08:32.559 --> 0:08:34.960
<v Speaker 1>the biggest or most of our larger customers are the

0:08:34.960 --> 0:08:38.439
<v Speaker 1>world most valuable companies who basically are sending those their

0:08:38.440 --> 0:08:41.640
<v Speaker 1>employees because they don't know, you know, how many days

0:08:41.640 --> 0:08:43.120
<v Speaker 1>they are going to be working, because they don't know

0:08:43.120 --> 0:08:45.320
<v Speaker 1>where their business is going to grow. And when you're

0:08:45.320 --> 0:08:47.199
<v Speaker 1>sitting in the only company in the world that has

0:08:47.200 --> 0:08:51.439
<v Speaker 1>over a thousand buildings in pretty much most important cities

0:08:51.440 --> 0:08:55.520
<v Speaker 1>around the world, they demand for we Work space today

0:08:55.960 --> 0:08:59.040
<v Speaker 1>is higher than it was prior to the pandemic. So

0:08:59.080 --> 0:09:01.959
<v Speaker 1>what the pandemical we Work allowed to re embed itself.

0:09:02.040 --> 0:09:04.520
<v Speaker 1>It allowed to learn how to operate on a mosque

0:09:05.640 --> 0:09:08.920
<v Speaker 1>cost flexible basis, and now you have it. We worked that.

0:09:09.240 --> 0:09:11.920
<v Speaker 1>Like I said before, you know, we Work should be

0:09:11.920 --> 0:09:14.440
<v Speaker 1>a profitable company by the end of this year or

0:09:14.440 --> 0:09:17.880
<v Speaker 1>by the beginning of next year's latest. I'm demand for

0:09:17.920 --> 0:09:20.560
<v Speaker 1>this type of flexible of space is higher than ever

0:09:21.200 --> 0:09:23.640
<v Speaker 1>and I think the world is going to really fine

0:09:23.679 --> 0:09:27.400
<v Speaker 1>in terms of work. Flexibility becomes the most important part

0:09:27.679 --> 0:09:30.840
<v Speaker 1>that the company could offer its employees. I gotta go

0:09:30.920 --> 0:09:33.480
<v Speaker 1>there with the crypto question. Obviously we worked last month

0:09:33.559 --> 0:09:36.040
<v Speaker 1>and else that it would be accepting payment in the

0:09:36.080 --> 0:09:38.320
<v Speaker 1>form of cryptocurrencies, not to be bitcoin. It also said

0:09:38.320 --> 0:09:40.480
<v Speaker 1>it would hold some on its balance sheet. We saw

0:09:40.559 --> 0:09:42.800
<v Speaker 1>Elon must come out and say Tesla would no longer

0:09:42.840 --> 0:09:46.280
<v Speaker 1>be taking bitcoin over concerns about the impact it has

0:09:46.320 --> 0:09:49.880
<v Speaker 1>on the environment. Obviously, the environmental impact on mining bitcoin

0:09:49.960 --> 0:09:52.600
<v Speaker 1>has has gone up significantly over the past few months.

0:09:53.240 --> 0:09:54.959
<v Speaker 1>Is that the right move? Is that something we're like,

0:09:55.000 --> 0:09:56.880
<v Speaker 1>you see we work follower. Is that just a sort

0:09:56.920 --> 0:10:00.760
<v Speaker 1>of reaction to to a short term No. I mean,

0:10:00.840 --> 0:10:04.760
<v Speaker 1>the reason why we decided to accept cryptocurrencies, what's because

0:10:04.760 --> 0:10:07.760
<v Speaker 1>our customers were asking for it. We know. One of

0:10:07.760 --> 0:10:09.520
<v Speaker 1>the things that we do with sun Deep is we

0:10:09.640 --> 0:10:11.599
<v Speaker 1>listen to our customers a lot and we have to

0:10:11.679 --> 0:10:14.199
<v Speaker 1>write it tells the type of office they're looking, They

0:10:14.240 --> 0:10:17.400
<v Speaker 1>tell us the type of setups that they want, and

0:10:17.400 --> 0:10:20.280
<v Speaker 1>and the crypto. The work came out a lot more

0:10:20.320 --> 0:10:22.679
<v Speaker 1>employees say, you know, we would like to pay encrypto.

0:10:22.760 --> 0:10:26.360
<v Speaker 1>We have accumulated a significant amount of wealth in crypto

0:10:26.440 --> 0:10:28.240
<v Speaker 1>that we would like to use it to pay for rent.

0:10:28.280 --> 0:10:31.120
<v Speaker 1>As brint becomes an important part of many companies, so

0:10:31.200 --> 0:10:34.280
<v Speaker 1>we decided to basically seb crypto and at the same time,

0:10:34.480 --> 0:10:36.520
<v Speaker 1>you know, as people pay us in crypto, it to

0:10:36.600 --> 0:10:38.920
<v Speaker 1>us is just another currency. It's like we're holding too.

0:10:39.200 --> 0:10:41.600
<v Speaker 1>We have used dollars, we've got euros, we've got pounds,

0:10:41.600 --> 0:10:44.520
<v Speaker 1>we've got crypto, we've got Japanese ends, we got it end.

0:10:44.559 --> 0:10:46.800
<v Speaker 1>So to us, it makes no difference. And on our

0:10:46.800 --> 0:10:50.000
<v Speaker 1>customers ask from reimbursement in crypto, we're paying crypto and

0:10:50.040 --> 0:10:51.720
<v Speaker 1>we have. You know, we've had some of our customers

0:10:51.720 --> 0:10:54.520
<v Speaker 1>who are payings and cryptocurrencies and we have some ladders

0:10:54.520 --> 0:10:55.920
<v Speaker 1>who said, look, I would like you to pay me

0:10:55.960 --> 0:10:59.320
<v Speaker 1>in cryptocurrencies. So you know, the way we work looks

0:10:59.360 --> 0:11:01.120
<v Speaker 1>at it. You know, we are we're gonna listen to

0:11:01.120 --> 0:11:03.960
<v Speaker 1>our customers want from us, and if they demanded that

0:11:04.040 --> 0:11:05.880
<v Speaker 1>they wanted to pay in crypto, that's how we do

0:11:05.960 --> 0:11:08.120
<v Speaker 1>crypto as a form of payment. And you have a

0:11:08.200 --> 0:11:10.319
<v Speaker 1>level that you'll be comfortable going to in terms of

0:11:10.320 --> 0:11:13.080
<v Speaker 1>your sort of total money going in and out in

0:11:13.080 --> 0:11:15.080
<v Speaker 1>the form of cryptome. I mean today is a very

0:11:15.080 --> 0:11:17.800
<v Speaker 1>small part of our business. I think is the beginning.

0:11:17.800 --> 0:11:19.960
<v Speaker 1>I think crypto is a mega trend. I think crypto

0:11:20.040 --> 0:11:23.120
<v Speaker 1>cannot be ignored, and you know it's going to grow

0:11:23.120 --> 0:11:26.360
<v Speaker 1>according to whatever customers want. For customers want by paying

0:11:26.400 --> 0:11:29.280
<v Speaker 1>crypto more, you know, we're gonna accept crypto. Customers want

0:11:29.280 --> 0:11:31.920
<v Speaker 1>to pay on traditional currency, We're gonna accept form of

0:11:31.960 --> 0:11:34.880
<v Speaker 1>payment as as traditional currency. So to us, this was

0:11:34.920 --> 0:11:38.199
<v Speaker 1>nothing more than a move to basically help or customers

0:11:38.200 --> 0:11:40.320
<v Speaker 1>satisfied some of the needs that our customers who are

0:11:40.360 --> 0:11:43.160
<v Speaker 1>asking from. Obviously a first customer and a large one.

0:11:43.160 --> 0:11:45.440
<v Speaker 1>What's coin base Not a lot of people know, but

0:11:45.720 --> 0:11:47.920
<v Speaker 1>you know the headquarters and most of the real estate

0:11:47.960 --> 0:11:51.040
<v Speaker 1>and coin bage uses is we work and being them

0:11:51.120 --> 0:11:55.200
<v Speaker 1>the largest exchange of cryptocurrency, they know they had. They

0:11:55.200 --> 0:11:57.640
<v Speaker 1>were the first customers to pay us in cryptocurrency. They

0:11:57.720 --> 0:12:01.720
<v Speaker 1>pay purely in cryptocurrency. I think the combination combination. I

0:12:01.880 --> 0:12:05.040
<v Speaker 1>not not exactly, but they were the first customer that

0:12:05.480 --> 0:12:09.280
<v Speaker 1>actually wanted to payankrypto. Massa son has proved himself to

0:12:09.320 --> 0:12:12.640
<v Speaker 1>be a highly successful investor through good times, through bad times.

0:12:12.640 --> 0:12:17.760
<v Speaker 1>Obviously through this recent pandemic. In terms of key man risk,

0:12:17.840 --> 0:12:20.000
<v Speaker 1>who is the right person to take over shoot? He

0:12:20.040 --> 0:12:23.240
<v Speaker 1>stepped down as obviously yourself and Rage Mrs sort of

0:12:23.240 --> 0:12:25.640
<v Speaker 1>both fairly close to the top of the organization. You

0:12:25.679 --> 0:12:28.280
<v Speaker 1>know what I mean, that's that's a subject that only

0:12:28.360 --> 0:12:32.559
<v Speaker 1>Massa knows the answer. I mean, Massa is incredibly active.

0:12:33.200 --> 0:12:37.240
<v Speaker 1>Massa is a hands on manager. Massa meets with every

0:12:37.240 --> 0:12:40.640
<v Speaker 1>single one of the entrepreneurs that we invest and we

0:12:40.720 --> 0:12:43.480
<v Speaker 1>hold you know, daily minutes with Massa in which you know,

0:12:43.480 --> 0:12:46.040
<v Speaker 1>we're always trying to figure out how we can make

0:12:46.040 --> 0:12:49.720
<v Speaker 1>our entrepreneurs work together, how they can leverage the ecosystem,

0:12:49.760 --> 0:12:52.080
<v Speaker 1>and we're close off. I would say two hundred and

0:12:52.160 --> 0:12:56.679
<v Speaker 1>forty of the biggest disruptors sit within the SOPA ecosystem.

0:12:56.760 --> 0:13:00.120
<v Speaker 1>So it's fascinating to see more entrepreneurs are found is

0:13:00.200 --> 0:13:02.760
<v Speaker 1>engaged with each other, help each other, and Massa is

0:13:02.880 --> 0:13:06.440
<v Speaker 1>incredibly active in that. So that answer only Massa Olson,

0:13:06.480 --> 0:13:08.600
<v Speaker 1>and he hasn't shared it with anybody. And when I

0:13:08.640 --> 0:13:11.679
<v Speaker 1>think of the sort of the different characters inside, you know,

0:13:12.160 --> 0:13:17.040
<v Speaker 1>Mr Mysteries is often cast as the sort of soft,

0:13:17.400 --> 0:13:21.280
<v Speaker 1>curdly side of it, you know, the friendly face of

0:13:21.320 --> 0:13:24.559
<v Speaker 1>soft Bank Investing. You're more the operations guy. Obviously you

0:13:24.720 --> 0:13:28.520
<v Speaker 1>fixed the T mobile situation, you're now fixing the we

0:13:28.640 --> 0:13:32.840
<v Speaker 1>work situation. Is that a fair characterization of the two

0:13:32.840 --> 0:13:35.280
<v Speaker 1>of you and the roles that you fell within the organization.

0:13:35.640 --> 0:13:37.559
<v Speaker 1>I mean, I think there's so much to do in

0:13:37.559 --> 0:13:40.880
<v Speaker 1>in soft Bank that we all divide and conquer, right,

0:13:40.920 --> 0:13:43.680
<v Speaker 1>anytime there's a big issue with the company, you know,

0:13:43.880 --> 0:13:47.240
<v Speaker 1>I'm usually the one that gets sent to the get center.

0:13:47.720 --> 0:13:50.480
<v Speaker 1>I had a personal attachment to Latin Americans, so that's

0:13:50.480 --> 0:13:52.800
<v Speaker 1>what we launched a five billion Latin American fund. That

0:13:52.880 --> 0:13:55.800
<v Speaker 1>was soft Bank Group CEO, and we worked Executive Chairman

0:13:55.840 --> 0:13:59.480
<v Speaker 1>Marcello Clare with Bloomberg Deals reporter at Hammond talking about

0:13:59.480 --> 0:14:01.640
<v Speaker 1>succession plans. Listen, we always want to know when there's

0:14:01.640 --> 0:14:05.240
<v Speaker 1>an iconic company, an iconic individual behind that company, you

0:14:05.280 --> 0:14:08.080
<v Speaker 1>know who comes next. Yeah, and soft Bank is, of

0:14:08.120 --> 0:14:10.720
<v Speaker 1>course among the biggest. Yeah, totally. And the we work

0:14:10.760 --> 0:14:12.679
<v Speaker 1>story this is when we've been following for the last

0:14:12.760 --> 0:14:15.120
<v Speaker 1>year or so, a couple of years, so excited about

0:14:15.120 --> 0:14:18.280
<v Speaker 1>the build up, its growth, the expected ip O that

0:14:18.400 --> 0:14:20.760
<v Speaker 1>ultimately didn't happen, and then all of it kind of

0:14:20.800 --> 0:14:24.560
<v Speaker 1>seemed to come crumbling down a bunch and they really retrenched,

0:14:24.600 --> 0:14:26.760
<v Speaker 1>although they sound like now they're building back up, even

0:14:26.760 --> 0:14:29.520
<v Speaker 1>though it's a tough market for commercial real estate given

0:14:29.760 --> 0:14:31.880
<v Speaker 1>the way that people are going to be going back

0:14:31.920 --> 0:14:34.960
<v Speaker 1>to work in a hybrid hybrid method. Yeah, exactly. Plenty

0:14:34.960 --> 0:14:36.960
<v Speaker 1>more ahead on Bloomberg Business Week and our special how

0:14:37.000 --> 0:14:39.960
<v Speaker 1>to issue and the Bloomberg Business Week Live Virtual event.

0:14:40.040 --> 0:14:42.520
<v Speaker 1>We're going to hear from Atlanta Fed President Raphael Bostic

0:14:42.960 --> 0:14:45.600
<v Speaker 1>and the original test La Bowl, Arc invest founder and

0:14:45.680 --> 0:14:48.840
<v Speaker 1>CEO Kathy Wood and later the business of Sports with

0:14:48.960 --> 0:14:53.000
<v Speaker 1>the CEO of the NBA Playoff Bound Dallas Mavericks, Cynthia Marshall.

0:14:53.240 --> 0:15:01.640
<v Speaker 1>This is Bloomberg broadcasting from the financial capital of the world, Bloomberg.

0:15:01.720 --> 0:15:04.480
<v Speaker 1>He Love in Frio in New York, to Washington, d C.

0:15:04.680 --> 0:15:09.400
<v Speaker 1>Bloomberg to Boston, Bloomberg one oh six one to San Francisco,

0:15:09.480 --> 0:15:12.920
<v Speaker 1>Bloomberg nine sixty to the country Sirius xm Chado one

0:15:13.000 --> 0:15:16.160
<v Speaker 1>nineteen and around the globe the Bloomberg Business app and

0:15:16.200 --> 0:15:21.760
<v Speaker 1>Bloomberg Radio dot Com. This is Bloomberg Business Week. Funding

0:15:21.800 --> 0:15:24.240
<v Speaker 1>is an economics It's another important vertical of the magazine,

0:15:24.320 --> 0:15:26.640
<v Speaker 1>something we also covered at the live virtual event the

0:15:26.640 --> 0:15:30.000
<v Speaker 1>Bloomberg Business Week, and two voices covered it for us,

0:15:30.240 --> 0:15:32.880
<v Speaker 1>both well known to our audience. Our convest Kathy would

0:15:32.880 --> 0:15:35.920
<v Speaker 1>will hear from her shortly. Another individual very familiar to

0:15:36.000 --> 0:15:39.080
<v Speaker 1>our listeners is Raphael Boston. He's president and CEO the

0:15:39.080 --> 0:15:42.320
<v Speaker 1>Federal Reserve Bank of Atlanta are Bloomberg TV and Radio.

0:15:42.440 --> 0:15:46.000
<v Speaker 1>International Economics and Policy Corps sponent Mike McKee caught up

0:15:46.000 --> 0:15:48.520
<v Speaker 1>with him as part of our Business Week Live Summit.

0:15:48.720 --> 0:15:51.880
<v Speaker 1>I'm expecting a fair amount of volatility through the summertime,

0:15:52.240 --> 0:15:55.720
<v Speaker 1>and I think businesses are going to be really evaluating

0:15:55.720 --> 0:15:59.680
<v Speaker 1>their experiences as we see the stimulus payments spent now,

0:15:59.760 --> 0:16:03.920
<v Speaker 1>as we see families uh, really go through that pent

0:16:04.040 --> 0:16:06.800
<v Speaker 1>up demand period. Everyone is really looking to get out

0:16:06.880 --> 0:16:08.840
<v Speaker 1>and be engaged in the economy and all that kind

0:16:08.840 --> 0:16:11.320
<v Speaker 1>of stuff. UM. Once we get that settled down, once

0:16:11.320 --> 0:16:13.080
<v Speaker 1>the kids are back to school, once we start to

0:16:13.120 --> 0:16:16.240
<v Speaker 1>see how families are allocating their their labor and work

0:16:16.240 --> 0:16:18.360
<v Speaker 1>for us UM, then I think we will start to

0:16:19.320 --> 0:16:23.440
<v Speaker 1>get signals from business leaders about UM, how they're thinking

0:16:23.440 --> 0:16:26.000
<v Speaker 1>about their strategies. So I'm going to continue to ask

0:16:26.080 --> 0:16:28.880
<v Speaker 1>as we go through the summer. I'm expecting they're gonna say, well,

0:16:28.920 --> 0:16:32.280
<v Speaker 1>you know, there's a lot going on here, UM, hold on.

0:16:32.640 --> 0:16:35.160
<v Speaker 1>But you know, starting in September and moving in through

0:16:35.200 --> 0:16:37.600
<v Speaker 1>the fall into the wintertime, I think I'll start to

0:16:37.640 --> 0:16:40.320
<v Speaker 1>get some signals that will allow me to answer that question.

0:16:41.120 --> 0:16:43.440
<v Speaker 1>I'm looking forward to coming to the next Atlanta Fed

0:16:43.480 --> 0:16:45.720
<v Speaker 1>Financial Markets conference. But I'm not sure if you're going

0:16:45.760 --> 0:16:48.760
<v Speaker 1>to have Larry Summers come back. He told your conference

0:16:48.840 --> 0:16:51.480
<v Speaker 1>that the fed's new framework policy is a mistake, it's

0:16:51.520 --> 0:16:54.800
<v Speaker 1>too mechanical, and you need to focus on overheating is

0:16:54.880 --> 0:16:57.240
<v Speaker 1>the main risk to the economy. Can you tell me

0:16:57.800 --> 0:17:01.160
<v Speaker 1>where and why you might think he's row So, you know,

0:17:01.240 --> 0:17:04.200
<v Speaker 1>I actually think that what we said in our statement

0:17:04.280 --> 0:17:06.479
<v Speaker 1>is that we're going to let experience be our guide

0:17:07.000 --> 0:17:10.040
<v Speaker 1>and we're not going to be preemptive or proactive to

0:17:10.440 --> 0:17:12.480
<v Speaker 1>stop things that may or may not happen. What we've

0:17:12.480 --> 0:17:15.960
<v Speaker 1>seen over the last ten years is that, um, you know,

0:17:16.040 --> 0:17:20.240
<v Speaker 1>that expectation that inflation was just going to emerge didn't happen,

0:17:20.680 --> 0:17:23.800
<v Speaker 1>and so policy could have a sort of an inappropriate

0:17:24.119 --> 0:17:28.879
<v Speaker 1>or unintended impact on the trajectory of the economy. I

0:17:28.920 --> 0:17:31.280
<v Speaker 1>don't think that the framework says that we're not worried

0:17:31.320 --> 0:17:34.040
<v Speaker 1>about overheating. I think for me, when I see the

0:17:34.040 --> 0:17:36.399
<v Speaker 1>framework and I looked at the words, what it told

0:17:36.440 --> 0:17:39.160
<v Speaker 1>me was that, um, we're going to look for evidence

0:17:39.160 --> 0:17:43.959
<v Speaker 1>of overheating before we move definitively. Uh. And so in

0:17:43.960 --> 0:17:46.720
<v Speaker 1>that regard, I don't think that that Larry is saying

0:17:46.800 --> 0:17:49.600
<v Speaker 1>something that different than us. I think, you know, he

0:17:49.640 --> 0:17:52.880
<v Speaker 1>has his own style of communicating, which is very Larry Summers.

0:17:52.920 --> 0:17:55.680
<v Speaker 1>And you know, I'm not even gonna try to replicate that,

0:17:56.400 --> 0:17:59.080
<v Speaker 1>but but I think people just should understand that for me,

0:17:59.160 --> 0:18:03.719
<v Speaker 1>I actually do worry about both sides of economic performance

0:18:04.119 --> 0:18:07.119
<v Speaker 1>to make sure that UM we are policy is deployed

0:18:07.160 --> 0:18:09.840
<v Speaker 1>in a way that allows us to have a stable,

0:18:10.320 --> 0:18:16.520
<v Speaker 1>predictable and UH and prosper prosperous trajectory for growth. Well,

0:18:16.560 --> 0:18:19.760
<v Speaker 1>Alan Blinder, who you know served at the FED, said

0:18:19.760 --> 0:18:24.200
<v Speaker 1>today he's not entirely unsympathetic to Professor Summers because he says,

0:18:24.480 --> 0:18:26.879
<v Speaker 1>there is a hell of a lot of aggregate demand

0:18:26.880 --> 0:18:31.119
<v Speaker 1>out there chasing less aggregate supply. Do you feel you

0:18:31.160 --> 0:18:33.760
<v Speaker 1>have a good handle on both sides of that enough

0:18:33.840 --> 0:18:37.159
<v Speaker 1>to know whether overheating is taking place in time to

0:18:37.240 --> 0:18:39.399
<v Speaker 1>do something about it? So I actually do. You know,

0:18:39.440 --> 0:18:41.880
<v Speaker 1>one of the things that's been very interesting about this uh,

0:18:41.920 --> 0:18:45.720
<v Speaker 1>this this pandemic UH, and it's actually was evident very

0:18:45.760 --> 0:18:49.919
<v Speaker 1>early on, is that demand has responded much faster to

0:18:50.000 --> 0:18:53.240
<v Speaker 1>the marketplace than supply has. It has taken supply time

0:18:53.320 --> 0:18:55.639
<v Speaker 1>to sort of catch up, and we're seeing this in

0:18:55.920 --> 0:18:58.119
<v Speaker 1>a number of different ways, to whether it be the

0:18:58.119 --> 0:19:02.959
<v Speaker 1>semi conductor is or UH, lumber response for housing, you know,

0:19:03.160 --> 0:19:06.920
<v Speaker 1>or even appliances and their availability for families that are

0:19:06.960 --> 0:19:10.000
<v Speaker 1>looking to upgrade at their homes. Um, the question is

0:19:10.040 --> 0:19:13.880
<v Speaker 1>not whether there's that imbalance that happens initially, is whether

0:19:13.920 --> 0:19:17.000
<v Speaker 1>that persists over time. And as I've talked to business leaders,

0:19:17.040 --> 0:19:19.159
<v Speaker 1>what they've said is that for many of these things,

0:19:19.200 --> 0:19:23.200
<v Speaker 1>they're not expecting them to really last for an extended period,

0:19:23.880 --> 0:19:26.000
<v Speaker 1>so that the dynamic that we're seeing now is not

0:19:26.280 --> 0:19:29.960
<v Speaker 1>that new steady state dynamic. Uh. And so so there's

0:19:29.960 --> 0:19:32.800
<v Speaker 1>a reason to be less concerned. But I do want

0:19:32.800 --> 0:19:35.399
<v Speaker 1>to emphasize again, you know, this is why we talk

0:19:35.480 --> 0:19:37.639
<v Speaker 1>to people on a repeated basis. I want to know

0:19:37.760 --> 0:19:41.040
<v Speaker 1>whether their views on this are changing, because if they

0:19:41.080 --> 0:19:43.399
<v Speaker 1>are changing, then that will lead me to have to

0:19:43.960 --> 0:19:46.520
<v Speaker 1>rethink sort of my approach to where our policy should be.

0:19:46.840 --> 0:19:49.640
<v Speaker 1>You put in place and twy billion dollars a month

0:19:49.680 --> 0:19:52.959
<v Speaker 1>of quantitative easy bond buying a year ago as an

0:19:52.960 --> 0:19:57.200
<v Speaker 1>emergency action, Uh, do we still need that much money?

0:19:57.240 --> 0:20:00.879
<v Speaker 1>Markets are functioning? Bank lending is actually word than it was,

0:20:01.000 --> 0:20:05.200
<v Speaker 1>so it doesn't seem to be adding anything to stimulus

0:20:05.280 --> 0:20:08.240
<v Speaker 1>at this point. Uh, could we do with less than

0:20:08.359 --> 0:20:10.920
<v Speaker 1>that and still have the economy on the same track

0:20:10.960 --> 0:20:13.240
<v Speaker 1>it is today, So that I think that's a fair question,

0:20:13.280 --> 0:20:15.600
<v Speaker 1>and it's something that I'm talking about with my team

0:20:15.680 --> 0:20:18.639
<v Speaker 1>internally right now. I would say I've not come to

0:20:18.960 --> 0:20:21.720
<v Speaker 1>a clear view on this. I do think that as

0:20:21.960 --> 0:20:25.480
<v Speaker 1>we continue to move forward, we continue to see progress

0:20:25.480 --> 0:20:28.560
<v Speaker 1>in the labor market, we see inflation at or above

0:20:28.600 --> 0:20:30.800
<v Speaker 1>our target. Um, this is a question that we're really

0:20:30.800 --> 0:20:33.399
<v Speaker 1>going to have to uh sort of ground ground ourselves.

0:20:33.640 --> 0:20:35.920
<v Speaker 1>That was Dr Raphael Bostick of the Atlanta Fit, a

0:20:36.000 --> 0:20:38.159
<v Speaker 1>voice we listened to very closely. It'll be interesting to

0:20:38.200 --> 0:20:41.320
<v Speaker 1>watch how the central bank strategy develops in the coming months.

0:20:41.680 --> 0:20:44.640
<v Speaker 1>You're listening to Bloomberg business Week. Up next, someone who

0:20:44.720 --> 0:20:46.600
<v Speaker 1>also keeps an eye on what's going on in the

0:20:46.640 --> 0:20:49.800
<v Speaker 1>world through the lens of innovation and disruption. Her world

0:20:49.920 --> 0:20:52.560
<v Speaker 1>rocked a bid on volatility and pull back in technology

0:20:52.600 --> 0:20:55.240
<v Speaker 1>stocks of Lada, especially in some names that she's heavily

0:20:55.320 --> 0:20:58.480
<v Speaker 1>invested in. We hear from our investments, Kathy would that's

0:20:58.480 --> 0:21:09.040
<v Speaker 1>coming up next. This is her. You're listening to Bloomberg

0:21:09.080 --> 0:21:12.720
<v Speaker 1>Business Week. With Carol Messer and Bloomberg Quick Takes Tim

0:21:12.760 --> 0:21:17.240
<v Speaker 1>Stinovik from Bloomberg Radio. Think about Kathy Would and you

0:21:17.280 --> 0:21:20.200
<v Speaker 1>could Tim probably find her in just about any vertical

0:21:20.280 --> 0:21:23.320
<v Speaker 1>covered by Bloomberg Business Week, Magazine, Technology and Innovation, Yes,

0:21:23.359 --> 0:21:27.560
<v Speaker 1>of course, companies and industries, finance and economy, power and policy,

0:21:27.680 --> 0:21:30.520
<v Speaker 1>certainly from a regulatory perspective, and how it impacts some

0:21:30.600 --> 0:21:32.840
<v Speaker 1>of her investment ideas well. She's someone who has been

0:21:32.880 --> 0:21:35.520
<v Speaker 1>among the Bloomberg fifty, known for her big bets on Tesla,

0:21:35.680 --> 0:21:38.960
<v Speaker 1>the Internet, software and biotech. But it's been a challenging

0:21:39.080 --> 0:21:41.479
<v Speaker 1>few months for Kathy Would. We've seen assets fall from

0:21:41.480 --> 0:21:44.760
<v Speaker 1>a peak of sixty billion dollars to around forty billion dollars.

0:21:44.760 --> 0:21:46.880
<v Speaker 1>She joined us on a day when bitcoin was coming

0:21:46.920 --> 0:21:49.760
<v Speaker 1>undone and so were other cryptocurrencies. Look in hindsight, Carol,

0:21:49.800 --> 0:21:51.639
<v Speaker 1>there's no better day in the last year to have

0:21:51.720 --> 0:21:54.240
<v Speaker 1>Kathy Would join us. Talk about timing check it out.

0:21:54.359 --> 0:21:57.720
<v Speaker 1>I think we're in a risk off period and for

0:21:57.720 --> 0:21:59.879
<v Speaker 1>for all assets. If you if you look at the

0:22:00.200 --> 0:22:03.800
<v Speaker 1>the stock market, the more risky or volatile parts of

0:22:03.840 --> 0:22:07.119
<v Speaker 1>the market have come in dramatically since mid February, and

0:22:07.160 --> 0:22:10.600
<v Speaker 1>I think a lot of the concerns have been around inflation.

0:22:10.760 --> 0:22:14.840
<v Speaker 1>Initially that was helping bitcoin because obviously bitcoin is in

0:22:14.880 --> 0:22:18.120
<v Speaker 1>a very important inflation hedge. You know, it's a it's

0:22:18.160 --> 0:22:22.160
<v Speaker 1>a rules based monetary policy, the first global rules based

0:22:22.200 --> 0:22:26.880
<v Speaker 1>monetary policy we have ever had hugely important reserve currency

0:22:26.960 --> 0:22:31.040
<v Speaker 1>of the crypto acid ecosystem. But I think what's happening

0:22:31.160 --> 0:22:34.640
<v Speaker 1>right now is because the stock market, the highly volatile

0:22:34.680 --> 0:22:37.840
<v Speaker 1>part of the stock market, the innovation oriented part of

0:22:37.840 --> 0:22:40.880
<v Speaker 1>the stock market, has gone through such a correction which

0:22:40.920 --> 0:22:45.560
<v Speaker 1>has been flamed by inflation fears. I think, I think

0:22:45.560 --> 0:22:49.640
<v Speaker 1>the correlations among volatile assets are going to one right now,

0:22:49.680 --> 0:22:52.800
<v Speaker 1>and that's including bitcoin. Well, I want to unpack a

0:22:52.800 --> 0:22:55.240
<v Speaker 1>couple of things. So Bitcoin, I mean you, at one point,

0:22:55.240 --> 0:22:57.320
<v Speaker 1>I think back in April told down Jones that it

0:22:57.359 --> 0:23:01.160
<v Speaker 1>could go to about dollars. Do still hold that target?

0:23:01.200 --> 0:23:04.720
<v Speaker 1>Do you still think that's where we're headed? I we do.

0:23:05.040 --> 0:23:08.840
<v Speaker 1>I do, yes, C And L. Mandra is our crypto analysts,

0:23:08.880 --> 0:23:12.280
<v Speaker 1>and and uh we we go through soul searching times

0:23:12.320 --> 0:23:14.760
<v Speaker 1>like this and and scrape the models, and yes, our

0:23:14.800 --> 0:23:18.600
<v Speaker 1>conviction is as high. The one thing that has changed here, however,

0:23:19.440 --> 0:23:25.919
<v Speaker 1>is the environmental concerns around bitcoin in particular have called

0:23:26.680 --> 0:23:29.280
<v Speaker 1>people like Elon Musk to pull away and say what

0:23:29.280 --> 0:23:31.960
<v Speaker 1>wa wa WHOA Let me let me, let me make

0:23:31.960 --> 0:23:36.280
<v Speaker 1>sure I understand this. And uh, we believe that even

0:23:36.400 --> 0:23:39.959
<v Speaker 1>this is going to change because first of all, right now, UH,

0:23:40.080 --> 0:23:44.720
<v Speaker 1>the percentage of bitcoin mind with renewables and hydroelectric power

0:23:45.440 --> 0:23:48.840
<v Speaker 1>is quite substantial. I think in China it's over fifty

0:23:49.480 --> 0:23:53.919
<v Speaker 1>in renewables. Uh. And we also believe h and we

0:23:53.960 --> 0:23:58.320
<v Speaker 1>wrote a paper in conjunction with Square on this and

0:23:58.359 --> 0:24:01.600
<v Speaker 1>we're going to have a comfort about it in July.

0:24:02.280 --> 0:24:08.639
<v Speaker 1>We believe that bitcoin mining integrated into the distributed grid,

0:24:08.800 --> 0:24:15.919
<v Speaker 1>and by that I mean solar roofs, power walls in homes. UH, utilities,

0:24:16.240 --> 0:24:22.600
<v Speaker 1>merchant power producers starting to include bitcoin mining in the ecosystem.

0:24:22.640 --> 0:24:25.199
<v Speaker 1>Why would they do that? They would do it because

0:24:25.240 --> 0:24:30.879
<v Speaker 1>renewables are intermittent power sources, right, whether is it sunny

0:24:31.040 --> 0:24:35.000
<v Speaker 1>or not, wind is it windy or not? And bitcoin

0:24:35.119 --> 0:24:39.760
<v Speaker 1>mining could take off if it's If there's excess energy

0:24:39.880 --> 0:24:44.040
<v Speaker 1>uh from solar being loaded into power walls, it can

0:24:44.080 --> 0:24:48.040
<v Speaker 1>be offloaded into bitcoin mining and the whole ecosystem therefore

0:24:48.480 --> 0:24:52.960
<v Speaker 1>becomes much more economic. If this happens. We believe that

0:24:53.040 --> 0:24:57.920
<v Speaker 1>the the adoption of solar is going to accelerate dramatically

0:24:58.000 --> 0:25:02.960
<v Speaker 1>because there's another profits center associated with it, bitcoin mining. Well,

0:25:03.359 --> 0:25:05.399
<v Speaker 1>what happens though? In the meantime, do you think we

0:25:05.480 --> 0:25:08.200
<v Speaker 1>go much lower from here? Uh? You never know how

0:25:08.240 --> 0:25:11.479
<v Speaker 1>low is low? When a market gets very emotional. A

0:25:11.480 --> 0:25:15.520
<v Speaker 1>lot of traders see bitcoin dropping below the two day

0:25:15.560 --> 0:25:20.600
<v Speaker 1>moving average, which is which was at uh so traders

0:25:20.720 --> 0:25:24.359
<v Speaker 1>once that happened, they just dumped. Some just dump and run.

0:25:25.080 --> 0:25:28.520
<v Speaker 1>I think we're in a capitulation phase. Ya seen has

0:25:29.240 --> 0:25:32.159
<v Speaker 1>a dashboard. We were looking at all the indicators this morning.

0:25:32.480 --> 0:25:36.840
<v Speaker 1>They are all suggesting that we are in the capitulation phase,

0:25:37.200 --> 0:25:41.479
<v Speaker 1>which is a really great time to buy. Uh. No

0:25:41.520 --> 0:25:45.760
<v Speaker 1>matter what the asset is, a capitulation phase is by

0:25:45.760 --> 0:25:49.520
<v Speaker 1>it's on sale now? Am I saying thirty five thousand

0:25:49.600 --> 0:25:52.480
<v Speaker 1>is the low? You know, if traders and there are

0:25:52.480 --> 0:25:56.520
<v Speaker 1>a lot of speculators in in bitcoin, if they are

0:25:56.600 --> 0:25:59.920
<v Speaker 1>running for the hills just because bitcoin has broken through

0:26:00.080 --> 0:26:03.280
<v Speaker 1>moving average that is important to them. It could continue.

0:26:03.320 --> 0:26:06.320
<v Speaker 1>But all of our indicainers are saying this is capitulation

0:26:06.440 --> 0:26:09.240
<v Speaker 1>right now. Do you have a low point on your

0:26:09.240 --> 0:26:14.920
<v Speaker 1>model for bitcoin. No, these metrics are are more a measure.

0:26:14.960 --> 0:26:21.000
<v Speaker 1>Are we in a truly capitulation phase? And it's very detailed. Yes,

0:26:21.000 --> 0:26:24.640
<v Speaker 1>seen uses on chain analysis, which this is the only

0:26:24.680 --> 0:26:27.400
<v Speaker 1>asset where you can see exactly who's doing what, when,

0:26:27.600 --> 0:26:31.600
<v Speaker 1>why and how, And all of those metrics are saying

0:26:32.040 --> 0:26:35.280
<v Speaker 1>this is a capitulation. This is as as bad as

0:26:35.280 --> 0:26:41.320
<v Speaker 1>it got during the coronavirus crisis. So what about systemic concerns?

0:26:41.320 --> 0:26:43.520
<v Speaker 1>And I'm not talking about bringing down the financial system,

0:26:43.520 --> 0:26:45.960
<v Speaker 1>but you know, more and more of kind of the

0:26:46.119 --> 0:26:50.119
<v Speaker 1>establishment are getting involved in bitcoin. A lot more companies

0:26:50.160 --> 0:26:53.160
<v Speaker 1>have bitcoin on their balance sheet. Should we be concerned

0:26:53.200 --> 0:26:58.400
<v Speaker 1>about their exposure? Tesla for one, but others yes, yes,

0:26:58.600 --> 0:27:02.400
<v Speaker 1>well they're usually in the case of Square and Tesla,

0:27:02.480 --> 0:27:06.280
<v Speaker 1>there between five and eight percent of their cash is

0:27:06.400 --> 0:27:11.119
<v Speaker 1>in bitcoin. So I don't think so that's no cause

0:27:11.160 --> 0:27:14.000
<v Speaker 1>for concern. I mean, think about it. We were worried

0:27:14.200 --> 0:27:17.720
<v Speaker 1>that Tesla would run out of cash. Of course ARC

0:27:17.880 --> 0:27:20.800
<v Speaker 1>was not worried, but the world was worried two years

0:27:20.800 --> 0:27:22.960
<v Speaker 1>ago that it would run out of cash. It has

0:27:23.000 --> 0:27:25.920
<v Speaker 1>so much cash now that has the luxury to put

0:27:26.240 --> 0:27:30.720
<v Speaker 1>five to eight percent in in bickcood, So uh, micro

0:27:30.840 --> 0:27:33.520
<v Speaker 1>Strategy is another company. It has almost all as cash

0:27:33.520 --> 0:27:37.040
<v Speaker 1>and bitcoin. That's that's perhaps something prints you know, But

0:27:37.119 --> 0:27:39.880
<v Speaker 1>as I said, if we are in the capitulation phase,

0:27:40.280 --> 0:27:44.040
<v Speaker 1>we shouldn't be worried about micro Strategy either. Uh. We

0:27:44.119 --> 0:27:47.439
<v Speaker 1>do believe this is a new asset class and that

0:27:47.560 --> 0:27:51.399
<v Speaker 1>institutions they are looking at it right now because the

0:27:51.440 --> 0:27:56.960
<v Speaker 1>correlations of relative returns and total returns to compare to

0:27:57.040 --> 0:28:00.840
<v Speaker 1>other asset classes tends to be very low over time,

0:28:01.680 --> 0:28:03.920
<v Speaker 1>and so they have to look at it now. E

0:28:04.160 --> 0:28:08.720
<v Speaker 1>s G might prevent a move in wholesale, but we

0:28:08.880 --> 0:28:13.760
<v Speaker 1>do believe that once they understand how renewables are becoming

0:28:13.840 --> 0:28:19.040
<v Speaker 1>incorporated into the bitcoin mining ecosystem uh, and that bitcoin

0:28:19.160 --> 0:28:23.280
<v Speaker 1>mining might accelerate the adoption of solar uh. And I

0:28:23.320 --> 0:28:26.119
<v Speaker 1>think Ellen will come back and be a part of

0:28:26.119 --> 0:28:29.560
<v Speaker 1>that ecosystem as well. So why do you think he

0:28:29.680 --> 0:28:31.679
<v Speaker 1>came out and said, wait a minute, maybe I'm going

0:28:31.760 --> 0:28:35.120
<v Speaker 1>to back off a bitcoin. Um. What do you think

0:28:35.160 --> 0:28:37.960
<v Speaker 1>his concern was? What was his nervousness? Well, I think

0:28:37.960 --> 0:28:42.480
<v Speaker 1>he moved in because he's been thinking, watching, like we

0:28:42.520 --> 0:28:47.040
<v Speaker 1>all have basically unhinged monetary policies. They're not tied to

0:28:47.280 --> 0:28:52.560
<v Speaker 1>anything anymore. Whereas bitcoin is mathematically meter to top out

0:28:52.560 --> 0:28:57.120
<v Speaker 1>at twenty one million units and we're approaching nineteen million now,

0:28:57.160 --> 0:29:01.600
<v Speaker 1>so the scarcity factor should increase and support the price.

0:29:01.680 --> 0:29:04.480
<v Speaker 1>We do believe that is what is going to be

0:29:04.520 --> 0:29:07.640
<v Speaker 1>supporting the price in here. I believe what happened after

0:29:07.760 --> 0:29:12.160
<v Speaker 1>he took the position in bitcoin is he got pushed

0:29:12.160 --> 0:29:16.040
<v Speaker 1>back from institutional shareholders like black Rock. If you've got

0:29:16.160 --> 0:29:20.000
<v Speaker 1>Larry Fink, you know, beating the drum on climate change

0:29:20.080 --> 0:29:25.080
<v Speaker 1>as one of the most important topics and problems of

0:29:25.120 --> 0:29:28.680
<v Speaker 1>our time, Uh, then uh, he was going to have

0:29:28.760 --> 0:29:31.920
<v Speaker 1>to face those sorts of concerns. I don't think he

0:29:32.000 --> 0:29:36.320
<v Speaker 1>expected that. And now that he's sorting it out, learning

0:29:36.320 --> 0:29:39.880
<v Speaker 1>more about the environmental impact, I think he'll come back

0:29:39.920 --> 0:29:44.120
<v Speaker 1>into the mix. We certainly hope he will. Uh. I

0:29:44.160 --> 0:29:45.640
<v Speaker 1>don't know if he's going to be part of the

0:29:45.680 --> 0:29:48.600
<v Speaker 1>conference in in July or not. It would be he

0:29:48.600 --> 0:29:51.760
<v Speaker 1>would be a very good addition because I think he

0:29:51.800 --> 0:29:54.840
<v Speaker 1>would provide both sides of the equation. How quickly could

0:29:55.360 --> 0:29:59.720
<v Speaker 1>the adoption of solar accelerate if we introduced mining into

0:29:59.760 --> 0:30:03.400
<v Speaker 1>that ecosystem? Do you expect a bitcoin e t F

0:30:03.520 --> 0:30:05.760
<v Speaker 1>to get approved anytime soon. And I'm curious if you

0:30:05.800 --> 0:30:08.800
<v Speaker 1>plan to launch a crypto et F anytime soon. You know,

0:30:08.920 --> 0:30:13.200
<v Speaker 1>I think, well, well, now that uh Gary Gensler is

0:30:13.720 --> 0:30:17.320
<v Speaker 1>head of the sec UH, he's bitcoin friendly. We know

0:30:17.440 --> 0:30:20.960
<v Speaker 1>that he taught a class. UH of course it of

0:30:21.000 --> 0:30:23.520
<v Speaker 1>course is at M I t before coming back to

0:30:23.520 --> 0:30:27.239
<v Speaker 1>the SEC so and I think the research um UH

0:30:27.440 --> 0:30:32.360
<v Speaker 1>professionals at the SEC UH they understand bitcoin in particular,

0:30:32.880 --> 0:30:36.440
<v Speaker 1>and UH and I think are much more comfortable with

0:30:36.480 --> 0:30:39.240
<v Speaker 1>it now that we've had several years to digest what

0:30:39.440 --> 0:30:41.640
<v Speaker 1>exactly it is. Go through a bear market, go through

0:30:41.640 --> 0:30:43.640
<v Speaker 1>a bull market, now, go through a bit of a

0:30:43.680 --> 0:30:49.720
<v Speaker 1>bear market. I think watching uh the ecosystem evolve and

0:30:50.000 --> 0:30:54.360
<v Speaker 1>actually become even more anti fragile. You know, we're getting

0:30:54.400 --> 0:30:57.200
<v Speaker 1>some real tests here. And if the system doesn't break,

0:30:57.240 --> 0:30:59.760
<v Speaker 1>and I don't think it will, I think that they're

0:31:00.160 --> 0:31:03.600
<v Speaker 1>furt will increase in a couple of ways. Number One,

0:31:03.640 --> 0:31:08.200
<v Speaker 1>the infrastructure is there is robust. Number two, the liquidity

0:31:08.240 --> 0:31:12.560
<v Speaker 1>is there. I don't think. I don't think that's going

0:31:12.600 --> 0:31:16.280
<v Speaker 1>to be disproven here. And number three, the price is

0:31:16.360 --> 0:31:20.479
<v Speaker 1>down from very lofty levels. So hey, why not start

0:31:20.880 --> 0:31:24.080
<v Speaker 1>an e t F after a correction in in the

0:31:24.160 --> 0:31:28.440
<v Speaker 1>market than before, so I actually think the odds are

0:31:28.480 --> 0:31:32.320
<v Speaker 1>going up now that we've had this correction. I don't

0:31:32.320 --> 0:31:34.120
<v Speaker 1>know if it's going to be this year or not.

0:31:34.640 --> 0:31:39.160
<v Speaker 1>We here perhaps fourth quarter, but you know we heard

0:31:39.400 --> 0:31:42.160
<v Speaker 1>a third quarter before that, so as we get closer

0:31:42.200 --> 0:31:44.480
<v Speaker 1>to the fourth quarter, will know how much is being

0:31:44.480 --> 0:31:46.640
<v Speaker 1>pushed out. That's Kathy would have ourk invest And that

0:31:46.680 --> 0:31:48.640
<v Speaker 1>wraps up the first hour of the weekend edition of

0:31:48.640 --> 0:31:51.400
<v Speaker 1>Bloomberg Business Week from Bloomberg Radio. I'm Carol Masser and

0:31:51.400 --> 0:31:54.120
<v Speaker 1>I'm Tim Stannabeck ahead in our next hour, Part two

0:31:54.240 --> 0:31:57.959
<v Speaker 1>of Carol's conversation with Kathy would as the original Tesla

0:31:58.000 --> 0:32:00.640
<v Speaker 1>Bowl digs in on her commitment to the be Giant.

0:32:00.680 --> 0:32:04.520
<v Speaker 1>Plus the US CEO Binance, Brian Brooks, Dallas Maverick CEO

0:32:04.600 --> 0:32:09.440
<v Speaker 1>Cynthia Marshall, and Nick Jonas he's making tequila. This is Bloomberg.

0:32:13.360 --> 0:32:17.760
<v Speaker 1>This is Bloomberg Business Week inside from the reporters and

0:32:17.880 --> 0:32:21.480
<v Speaker 1>editors who bring you America's most trusted business magazine, plus

0:32:21.520 --> 0:32:25.520
<v Speaker 1>global business, finance and tech news as it happened. Sloomberg

0:32:25.560 --> 0:32:29.040
<v Speaker 1>Business Week with Carol Messer and Bloomberg Quick Takes, Tim

0:32:29.120 --> 0:32:33.840
<v Speaker 1>Stinovic on Bloomberg Radio. Hi, I'm Carol Masser and I'm

0:32:33.840 --> 0:32:35.960
<v Speaker 1>Tim Stanevik Plenty in our second hour of the weekend

0:32:36.080 --> 0:32:38.320
<v Speaker 1>edition of Bloomberg Business Week. Tim, it's a special week

0:32:38.360 --> 0:32:42.000
<v Speaker 1>it's the how to issue of the magazine. But in

0:32:42.080 --> 0:32:44.120
<v Speaker 1>coordination with that, we had a Bloomberg Live event. It

0:32:44.160 --> 0:32:47.360
<v Speaker 1>was called the Bloomberg Business Week five Days of Live

0:32:47.480 --> 0:32:50.880
<v Speaker 1>Virtual Programming, and so we're highlighting some of those interviews. Yeah,

0:32:50.880 --> 0:32:55.280
<v Speaker 1>in a fantastic lineup, including the US CEO of Finance

0:32:55.320 --> 0:32:59.239
<v Speaker 1>it's the world's largest cryptocurrency exchange, Brian Brooks. Plus how

0:32:59.280 --> 0:33:01.800
<v Speaker 1>does ste a sports franchise through a pandemic with Maverick

0:33:01.880 --> 0:33:04.560
<v Speaker 1>CEO Cynthia Marsall and had started to Quella company with

0:33:04.680 --> 0:33:07.240
<v Speaker 1>Nick Jonas and John Varvados. Got to say, that's a

0:33:07.240 --> 0:33:09.600
<v Speaker 1>lot of fun. First up this hour, though more from

0:33:09.640 --> 0:33:13.440
<v Speaker 1>Cathy would The Ark invest CEO and founder remains committed

0:33:13.440 --> 0:33:17.120
<v Speaker 1>to her investment strategy despite struggles for companies such as Tesla.

0:33:17.520 --> 0:33:20.240
<v Speaker 1>So far in one she has been a big bull

0:33:20.560 --> 0:33:23.160
<v Speaker 1>on that company. I asked her about the EV maker's

0:33:23.200 --> 0:33:28.400
<v Speaker 1>recent struggles in China. I think the Chinese China is

0:33:28.440 --> 0:33:33.040
<v Speaker 1>going to favor its local producers like Neo and others

0:33:33.040 --> 0:33:38.360
<v Speaker 1>expang uh. And I think they're granting subsidies to Neo,

0:33:38.400 --> 0:33:42.080
<v Speaker 1>which is the battery swap company, even on its very

0:33:42.160 --> 0:33:45.680
<v Speaker 1>high end cars, which they are not granting to Tesla.

0:33:46.080 --> 0:33:48.640
<v Speaker 1>So it's obvious and it has always been obvious that

0:33:48.720 --> 0:33:51.800
<v Speaker 1>China would favor a local producer. But what we are

0:33:51.880 --> 0:33:57.880
<v Speaker 1>seeing from China and particularly Tesla, is exports into Europe

0:33:59.040 --> 0:34:02.040
<v Speaker 1>where it does not yet have a plant. Uh. And

0:34:02.320 --> 0:34:06.840
<v Speaker 1>what we're hearing is uh, the especially in Germany, but

0:34:07.240 --> 0:34:11.439
<v Speaker 1>all over Europe, where their their standards are extremely high

0:34:11.560 --> 0:34:15.799
<v Speaker 1>for cars in terms of design and performance. Uh that

0:34:15.960 --> 0:34:19.319
<v Speaker 1>they would prefer cars from Shanghai, which is a much

0:34:19.320 --> 0:34:23.719
<v Speaker 1>newer plant and much more productive, much more efficient in

0:34:23.840 --> 0:34:29.839
<v Speaker 1>terms of these designer perfecting these designs than is Fremont uh.

0:34:29.880 --> 0:34:32.320
<v Speaker 1>And So I think we're seeing a big export market

0:34:32.360 --> 0:34:36.839
<v Speaker 1>developed from China into Europe. Uh and Uh. I think

0:34:37.040 --> 0:34:40.359
<v Speaker 1>China will like that. China wants to be known not

0:34:40.520 --> 0:34:45.560
<v Speaker 1>for shipping or exporting you know, cheap goods, but also

0:34:45.760 --> 0:34:48.200
<v Speaker 1>high end good So this could be the beginning of

0:34:48.239 --> 0:34:51.400
<v Speaker 1>a trend. So it's China risk then for Tesla. I

0:34:51.400 --> 0:34:53.920
<v Speaker 1>don't think they're going to shut down the factory at all.

0:34:54.000 --> 0:34:56.799
<v Speaker 1>I think that that factory will be much more for

0:34:56.920 --> 0:35:01.799
<v Speaker 1>exporting than we once imagined. I will say that Tesla's

0:35:01.880 --> 0:35:07.640
<v Speaker 1>cars in in China have sold very well until very recently.

0:35:08.120 --> 0:35:12.800
<v Speaker 1>I'm sure the publicity, uh, the publicity it has received

0:35:13.120 --> 0:35:17.880
<v Speaker 1>has cooled cooled uh Tesla's jets in China, But it's

0:35:18.480 --> 0:35:22.319
<v Speaker 1>it's been fortuitous that this export market has opened up

0:35:22.360 --> 0:35:24.160
<v Speaker 1>at the same time. The one thing I want to

0:35:24.160 --> 0:35:25.760
<v Speaker 1>ask you, and we talked about it at the beginning

0:35:25.800 --> 0:35:28.719
<v Speaker 1>inflation your mentor you and I talked about this just

0:35:28.800 --> 0:35:31.240
<v Speaker 1>a few weeks ago. Art Laugher. You were in your twenties.

0:35:31.640 --> 0:35:33.520
<v Speaker 1>You know, you were focusing on the economy. It was

0:35:33.560 --> 0:35:36.120
<v Speaker 1>a time where inflation was off the charts and everybody

0:35:36.120 --> 0:35:39.400
<v Speaker 1>thought it would consistently stay that way. Laugher thought differently.

0:35:39.440 --> 0:35:43.240
<v Speaker 1>And we know well known uh in the supplied side economics.

0:35:43.600 --> 0:35:46.560
<v Speaker 1>Here we are at another time where the markets, the

0:35:46.640 --> 0:35:51.080
<v Speaker 1>volatility is often guided by our inflation expectations. Is inflation

0:35:51.120 --> 0:35:53.520
<v Speaker 1>going to be a problem in your view? Well, uh,

0:35:53.680 --> 0:35:56.279
<v Speaker 1>we we've been saying for some time, actually since the

0:35:56.360 --> 0:36:00.640
<v Speaker 1>depths of the coronavirus. We were doing YouTube videos saying

0:36:00.680 --> 0:36:07.600
<v Speaker 1>regularly v shape recovery. Businesses are way behind consumers. Consumers

0:36:07.760 --> 0:36:10.719
<v Speaker 1>are buying all of these goods. In fact, that's all

0:36:10.760 --> 0:36:14.400
<v Speaker 1>they can do because they're stuck at home. Right, so

0:36:14.440 --> 0:36:18.080
<v Speaker 1>they were buying non durable and durable goods that could

0:36:18.080 --> 0:36:22.560
<v Speaker 1>be shipped to them. Right, Uh right, Non, Okay, that

0:36:22.640 --> 0:36:25.560
<v Speaker 1>part of consumption is one third of consumption, and a

0:36:25.680 --> 0:36:30.960
<v Speaker 1>disproportionate amount or percentage of the market basket of consumers

0:36:31.040 --> 0:36:35.040
<v Speaker 1>was in goods for the past year. Businesses were didn't

0:36:35.080 --> 0:36:38.040
<v Speaker 1>expect it. They had been lagging in terms of capital spending,

0:36:38.040 --> 0:36:40.879
<v Speaker 1>in terms of inventories. They were worried about inverted deal

0:36:40.920 --> 0:36:44.120
<v Speaker 1>curves and China U S trade conflict. There were many,

0:36:44.160 --> 0:36:47.480
<v Speaker 1>many concerns, and so what I believe is we are

0:36:47.520 --> 0:36:52.600
<v Speaker 1>setting up for a massive period of deflation. Uh now,

0:36:52.760 --> 0:36:56.480
<v Speaker 1>let me explain that there are three sources of deflation.

0:36:57.239 --> 0:37:01.520
<v Speaker 1>One is when the orders, these double and triple orders

0:37:01.640 --> 0:37:07.040
<v Speaker 1>are canceled. Right now, we have seen lumber correct in

0:37:07.080 --> 0:37:10.000
<v Speaker 1>the last week. I think this is the beginning of

0:37:10.040 --> 0:37:15.280
<v Speaker 1>that Copper is now starting to correct. And I believe

0:37:15.480 --> 0:37:19.520
<v Speaker 1>that commodity prices went too far too fast. As businesses

0:37:20.040 --> 0:37:24.319
<v Speaker 1>were scrambling and panicking. Right, they were losing business to

0:37:24.480 --> 0:37:28.040
<v Speaker 1>competition if they hadn't planned their inventories correctly. So that's

0:37:28.040 --> 0:37:31.640
<v Speaker 1>one source of deflation, but that's only cyclical deflation. And

0:37:31.840 --> 0:37:35.279
<v Speaker 1>we actually didn't expect it to start now. We expected

0:37:35.320 --> 0:37:38.799
<v Speaker 1>it to start later in the year. But I guess

0:37:38.840 --> 0:37:42.920
<v Speaker 1>it makes sense now that vaccines are here and consumers

0:37:42.920 --> 0:37:48.280
<v Speaker 1>are shifting away from goods towards services or at the margin. Uh,

0:37:48.320 --> 0:37:51.160
<v Speaker 1>the writing is on the wall. When Cathy Wood talks,

0:37:51.200 --> 0:37:53.960
<v Speaker 1>people listen. I mean this interview Carol. I was watching

0:37:53.960 --> 0:37:55.400
<v Speaker 1>it live, but I was also watching a play on

0:37:55.520 --> 0:37:57.880
<v Speaker 1>on Twitter, and it just absolutely blew up on social

0:37:57.960 --> 0:37:59.400
<v Speaker 1>I gotta say it was just a lot of it

0:37:59.400 --> 0:38:01.880
<v Speaker 1>was timing me. This is Kathy Wood's world. The bitcoin

0:38:01.920 --> 0:38:04.080
<v Speaker 1>blow up this week, Tesla, there was news on that

0:38:04.120 --> 0:38:06.360
<v Speaker 1>these are the companies that she talks about and invest

0:38:06.440 --> 0:38:09.319
<v Speaker 1>in and has for years. So the timing just kind

0:38:09.320 --> 0:38:11.759
<v Speaker 1>of worked out. Speaking of timing, and she reiterated her

0:38:11.800 --> 0:38:14.120
<v Speaker 1>time horizon for the way that she thinks about investing

0:38:14.200 --> 0:38:17.400
<v Speaker 1>disruption five years and she's sticking to her guns exactly,

0:38:17.440 --> 0:38:20.200
<v Speaker 1>not really changing at all. Well, a great conversation and

0:38:20.320 --> 0:38:22.319
<v Speaker 1>so grateful to catch up with Kathy Would. More in

0:38:22.320 --> 0:38:26.279
<v Speaker 1>the magazine from her, including how to cultivate an innovative culture, Tim.

0:38:26.360 --> 0:38:29.279
<v Speaker 1>She talks a lot about, you know, her environment. She's

0:38:29.280 --> 0:38:33.719
<v Speaker 1>got a young investment team. They do the analysis. They

0:38:33.880 --> 0:38:36.080
<v Speaker 1>check in with the team several times a week. There's

0:38:36.160 --> 0:38:39.080
<v Speaker 1>morning meetings, there's a Friday meeting. Uh, and it's all

0:38:39.120 --> 0:38:41.480
<v Speaker 1>about kind of looking at their investment thesis. But this

0:38:41.520 --> 0:38:43.080
<v Speaker 1>is how she does it. A lot of people probably

0:38:43.120 --> 0:38:45.759
<v Speaker 1>became familiar with Kathy Would in twenty just because of

0:38:45.800 --> 0:38:48.960
<v Speaker 1>how well her funded and are invested. But she's been

0:38:49.000 --> 0:38:51.320
<v Speaker 1>at this a long time. Carol, Yeah, exactly, and listen

0:38:51.360 --> 0:38:53.719
<v Speaker 1>has kind of an economic background, started there but has

0:38:53.760 --> 0:38:57.600
<v Speaker 1>moved into a lot more analysis and obviously investments. You're

0:38:57.600 --> 0:39:00.480
<v Speaker 1>listening to Bloomberg Business Week coming up. Another the person

0:39:00.480 --> 0:39:03.080
<v Speaker 1>who's keenly aware of the goings on in the world

0:39:03.080 --> 0:39:06.800
<v Speaker 1>of crypto Binance US CEO Brian Brooks joining us. That

0:39:06.880 --> 0:39:09.640
<v Speaker 1>company has been in the news as of late, Yes,

0:39:09.680 --> 0:39:20.799
<v Speaker 1>it has. This is Bloomberg. This is Bloomberg Business Week

0:39:20.920 --> 0:39:24.680
<v Speaker 1>with Carol Masser and Bloomberg Quick takes. Tim Stinovik from

0:39:24.800 --> 0:39:28.880
<v Speaker 1>Bloomberg Radio. So he heard from Cathy Wood on Bitcoin

0:39:28.920 --> 0:39:31.799
<v Speaker 1>a bit earlier and a lot more. She's sticking with

0:39:31.840 --> 0:39:35.160
<v Speaker 1>her firm's projections of the crypto asset ultimately reaching the

0:39:35.239 --> 0:39:37.919
<v Speaker 1>five hundred thousand dollar mark. But in a week where

0:39:37.920 --> 0:39:40.279
<v Speaker 1>crypto volatility came to a head, we wanted to hear

0:39:40.320 --> 0:39:42.640
<v Speaker 1>from one of the top dogs at the world's largest

0:39:42.640 --> 0:39:46.080
<v Speaker 1>crypto exchange, Binance, which has also been played with customer

0:39:46.120 --> 0:39:48.759
<v Speaker 1>support issues of late. Yeah, there's some great reporting on

0:39:48.840 --> 0:39:51.279
<v Speaker 1>the Bloomberg terminal. Check it out on the terminal or

0:39:51.280 --> 0:39:53.640
<v Speaker 1>at Bloomberg dot com. Keep in mind, though the company's

0:39:53.719 --> 0:39:55.920
<v Speaker 1>US CEO, Brian Brooks, he caught up with our team.

0:39:56.120 --> 0:39:58.400
<v Speaker 1>In fact, he spoke to Bloomberg's remain Bostick at the

0:39:58.440 --> 0:40:02.200
<v Speaker 1>Bloomberg Business Week conference. The decentralized nature of this is

0:40:02.560 --> 0:40:06.120
<v Speaker 1>obviously a big part of the appeal here, but the stability,

0:40:06.120 --> 0:40:08.960
<v Speaker 1>at least when you look at other markets, the stability

0:40:09.000 --> 0:40:11.880
<v Speaker 1>is often centralized in a way, or at least what

0:40:12.000 --> 0:40:15.480
<v Speaker 1>brings stability is that centralization. I mean, we once had

0:40:15.520 --> 0:40:18.880
<v Speaker 1>a decentralized economy here until somebody decided that, you know,

0:40:18.920 --> 0:40:21.120
<v Speaker 1>we needed to create a FED and UH and have

0:40:21.239 --> 0:40:24.560
<v Speaker 1>some sort of stability built into the fed's mandate here.

0:40:25.000 --> 0:40:28.480
<v Speaker 1>If you get to a stage here where you want

0:40:28.520 --> 0:40:32.080
<v Speaker 1>a system of rules, a system of speed limits, if

0:40:32.080 --> 0:40:36.239
<v Speaker 1>you will, isn't that, in and of itself almost a centralization.

0:40:36.280 --> 0:40:39.879
<v Speaker 1>How do you do that without decent without recentralizing things? Yeah,

0:40:39.920 --> 0:40:41.920
<v Speaker 1>I guess. Look, you know they're There are a couple

0:40:41.960 --> 0:40:45.319
<v Speaker 1>of problems with with that analysis. The first is, we

0:40:45.360 --> 0:40:47.960
<v Speaker 1>didn't create the FED, you know, in the nineteen teens

0:40:48.000 --> 0:40:51.080
<v Speaker 1>because decentralization was bad. We created the FED because we

0:40:51.120 --> 0:40:54.719
<v Speaker 1>didn't have a technological ability to allow people to transact

0:40:54.800 --> 0:40:57.120
<v Speaker 1>directly with each other, and so somebody needed to issue

0:40:57.120 --> 0:40:59.640
<v Speaker 1>the dollars that could be accepted and everywhere. But we

0:40:59.719 --> 0:41:01.879
<v Speaker 1>now have technology that does that. It's sort of like,

0:41:01.960 --> 0:41:04.279
<v Speaker 1>you know, the reason that the post office was the

0:41:04.320 --> 0:41:07.399
<v Speaker 1>way we transacted information in the olden days was because

0:41:07.400 --> 0:41:09.000
<v Speaker 1>there was no way for somebody in New York to

0:41:09.000 --> 0:41:11.880
<v Speaker 1>talk to somebody in in San Francisco. And then we

0:41:11.920 --> 0:41:14.000
<v Speaker 1>had an email and we didn't need the post office

0:41:14.040 --> 0:41:16.320
<v Speaker 1>the same way that we used to write. So technologies

0:41:16.680 --> 0:41:19.880
<v Speaker 1>sometimes supplant the assumptions on which institutions were built. So

0:41:19.920 --> 0:41:23.600
<v Speaker 1>where you say stability, Romaine, I would say brittleness. Um yes,

0:41:23.680 --> 0:41:27.879
<v Speaker 1>it was stable. It was also super super controlled, right,

0:41:28.200 --> 0:41:31.520
<v Speaker 1>it was also incredibly expensive and didn't work all that well.

0:41:31.600 --> 0:41:33.319
<v Speaker 1>It was merely the best thing we have. Now we

0:41:33.360 --> 0:41:35.600
<v Speaker 1>have something better. If we get to a stage where

0:41:35.640 --> 0:41:37.919
<v Speaker 1>we see more rules, who should have the oversight? Well,

0:41:38.520 --> 0:41:41.360
<v Speaker 1>my personal view is it depends on the utility that

0:41:41.360 --> 0:41:45.799
<v Speaker 1>we're talking about. So remember every cryptocurrency represents a different function, right,

0:41:45.800 --> 0:41:48.080
<v Speaker 1>These are all different networks being built for different things.

0:41:48.560 --> 0:41:51.640
<v Speaker 1>So you know, if you're talking about bitcoin, which fundamentally

0:41:51.719 --> 0:41:54.120
<v Speaker 1>is an investment asset, its kind of digital gold. We

0:41:54.239 --> 0:41:56.359
<v Speaker 1>like to say it ought to be regulated if it's

0:41:56.360 --> 0:41:59.720
<v Speaker 1>regulated like investment assets are regulated. It's not a security

0:41:59.719 --> 0:42:01.680
<v Speaker 1>of us, but it's something that people buy and hold

0:42:01.719 --> 0:42:05.640
<v Speaker 1>for its value, retention properties versus ethereum is a network

0:42:05.680 --> 0:42:09.000
<v Speaker 1>for the remission of payments right or for crowdsourcing of funding,

0:42:09.080 --> 0:42:11.800
<v Speaker 1>and so if it's like a payment mechanism, you'd expect

0:42:11.840 --> 0:42:14.600
<v Speaker 1>the banking regulators to to talk about that, which is

0:42:14.640 --> 0:42:16.840
<v Speaker 1>what I did at the occ So it all depends

0:42:16.880 --> 0:42:19.759
<v Speaker 1>on what the underlying activity is. Like activities should be

0:42:19.800 --> 0:42:24.040
<v Speaker 1>regulated alike, they shouldn't be regulated by asset class category.

0:42:24.080 --> 0:42:25.960
<v Speaker 1>If this is a payment mechanism, it ought to be

0:42:25.960 --> 0:42:28.560
<v Speaker 1>regulated like a payment mechanism, etcetera. And I think that's

0:42:28.600 --> 0:42:31.200
<v Speaker 1>the mind shift that regulators need to achieve here. You

0:42:31.280 --> 0:42:34.000
<v Speaker 1>spend a brief time as a regulator here. Do you

0:42:34.040 --> 0:42:37.680
<v Speaker 1>think that regulators and more importantly, some of the legislators

0:42:38.239 --> 0:42:42.040
<v Speaker 1>in Washington understand those distinctions. Well, I think that they

0:42:42.080 --> 0:42:44.440
<v Speaker 1>do more than they used to. So, you know, I

0:42:44.560 --> 0:42:47.560
<v Speaker 1>entered crypto about four years ago in in sort of

0:42:47.600 --> 0:42:50.000
<v Speaker 1>a big way, and at the time, the knowledge based

0:42:50.000 --> 0:42:52.200
<v Speaker 1>on crypto on Capitol Hill was very, very shallow. There

0:42:52.200 --> 0:42:54.319
<v Speaker 1>were maybe two or three members of Congress who really

0:42:54.360 --> 0:42:56.880
<v Speaker 1>had started to explore it. But at this point, you know,

0:42:56.920 --> 0:43:00.160
<v Speaker 1>we've had multiple United States Senators and multiple members of

0:43:00.160 --> 0:43:02.120
<v Speaker 1>the House of Representatives who really get it. And I'm

0:43:02.120 --> 0:43:04.440
<v Speaker 1>talking about people on both sides of the aisle. That's

0:43:04.480 --> 0:43:07.920
<v Speaker 1>the interesting thing about crypto is it's a weirdly nonpartisan issue.

0:43:08.120 --> 0:43:10.319
<v Speaker 1>People who go down the rabbit hole and get the

0:43:10.440 --> 0:43:14.520
<v Speaker 1>network effect of crypto really are long this and that

0:43:14.600 --> 0:43:16.160
<v Speaker 1>includes people on both sides. So I think we have

0:43:16.200 --> 0:43:18.320
<v Speaker 1>a lot more of that. I think at the senior

0:43:18.400 --> 0:43:21.200
<v Speaker 1>regulatory level there are people who have just never used it.

0:43:21.200 --> 0:43:23.840
<v Speaker 1>It's possible. It's because they're at an age where, you know,

0:43:23.880 --> 0:43:26.359
<v Speaker 1>we're comfortable enough with the status quo that exploring new

0:43:26.400 --> 0:43:29.120
<v Speaker 1>tech is not a thing. But but we need to,

0:43:29.239 --> 0:43:31.440
<v Speaker 1>we really do, because if we lose this race to

0:43:31.480 --> 0:43:33.880
<v Speaker 1>other countries, you know, if we lose control over the

0:43:33.920 --> 0:43:36.719
<v Speaker 1>next Internet, that's going to be bad for generations to come. Well,

0:43:36.760 --> 0:43:39.000
<v Speaker 1>part of what's going to drive the debate that's certainly

0:43:39.040 --> 0:43:41.920
<v Speaker 1>in Washington is going to be I guess how people

0:43:41.960 --> 0:43:45.040
<v Speaker 1>sort of view the case for crypto. Is it just

0:43:45.160 --> 0:43:48.520
<v Speaker 1>a speculative asset, is it a store of values similar

0:43:48.560 --> 0:43:50.719
<v Speaker 1>to gold? Or is there a use case for it

0:43:50.800 --> 0:43:55.480
<v Speaker 1>as a transactional means here? What's the argument that you make. Yeah, Well, look,

0:43:55.880 --> 0:43:57.640
<v Speaker 1>first of all, let me just say that the token

0:43:57.719 --> 0:44:00.200
<v Speaker 1>focused approach to this conversation, I always say, is the

0:44:00.200 --> 0:44:03.000
<v Speaker 1>wrong approach. So forget about the crypto tokens for a minute.

0:44:03.360 --> 0:44:05.920
<v Speaker 1>Think about the networks that are the reason the crypto

0:44:05.960 --> 0:44:09.239
<v Speaker 1>tokens exists. That that's all tokens are about, okay, is

0:44:09.280 --> 0:44:13.560
<v Speaker 1>to induce people to participate in networks. So forget about

0:44:13.560 --> 0:44:16.520
<v Speaker 1>whether you know tessos or file coin are going to

0:44:16.600 --> 0:44:19.360
<v Speaker 1>be more valuable tomorrow or less valuable tomorrow. The question

0:44:19.440 --> 0:44:22.040
<v Speaker 1>is do you have a thesis for the underlying thing

0:44:22.160 --> 0:44:24.600
<v Speaker 1>that they're powering. So think about it this way. You

0:44:24.640 --> 0:44:27.640
<v Speaker 1>don't buy Apple stock because you think that the stock

0:44:27.760 --> 0:44:30.000
<v Speaker 1>is going up or down. You buy Apple stock because

0:44:30.040 --> 0:44:32.280
<v Speaker 1>you think that iPhones are gonna win in the market.

0:44:32.360 --> 0:44:34.240
<v Speaker 1>And if they win in the market, then by definition,

0:44:34.320 --> 0:44:36.040
<v Speaker 1>your stock is going to go up in value. The

0:44:36.160 --> 0:44:38.320
<v Speaker 1>same thing here. If you think Ethereum is the best

0:44:38.360 --> 0:44:42.319
<v Speaker 1>platform to build financial services apps, then EF tokens are

0:44:42.360 --> 0:44:44.960
<v Speaker 1>going to go up in value. Stop thinking about the

0:44:45.200 --> 0:44:47.200
<v Speaker 1>sort of the technical analysis of the shape of the

0:44:47.239 --> 0:44:51.000
<v Speaker 1>price movements, and start focusing on the network that's being built.

0:44:51.120 --> 0:44:53.960
<v Speaker 1>The networks that win will have very valuable tokens, And

0:44:54.000 --> 0:44:57.360
<v Speaker 1>it's more like that than it is about the tokens themselves.

0:44:57.400 --> 0:44:59.960
<v Speaker 1>So that's why the o c C we really focus

0:45:00.040 --> 0:45:02.560
<v Speaker 1>on the idea that some of these networks are payment networks.

0:45:02.800 --> 0:45:05.880
<v Speaker 1>They're being used by companies to transact value from personated

0:45:05.920 --> 0:45:08.480
<v Speaker 1>person be so they should be regulated like Swift and

0:45:08.480 --> 0:45:11.319
<v Speaker 1>the automated clearinghouse. Right, it's very easy to understand that

0:45:11.840 --> 0:45:14.840
<v Speaker 1>versus other things like file coin. It's a decentralized storage

0:45:14.840 --> 0:45:17.360
<v Speaker 1>device that should be regulated like the cloud. Once you

0:45:17.360 --> 0:45:19.280
<v Speaker 1>think about it like that is a very different discussion.

0:45:19.400 --> 0:45:21.400
<v Speaker 1>To your point though, about the idea that it won't

0:45:21.440 --> 0:45:23.560
<v Speaker 1>be banned, I mean, that's a fantastic point. There is

0:45:23.640 --> 0:45:26.719
<v Speaker 1>concerned here that China may not ban it, but it

0:45:26.719 --> 0:45:29.120
<v Speaker 1>may compete with it. The US may not ban it,

0:45:29.280 --> 0:45:32.879
<v Speaker 1>but it may tax it into oblivion with their concern there. Yeah,

0:45:32.920 --> 0:45:35.000
<v Speaker 1>I mean, look, I I think there's always a concern.

0:45:35.160 --> 0:45:38.160
<v Speaker 1>But again that's not just about crypto. So when you

0:45:38.200 --> 0:45:40.480
<v Speaker 1>think about taxing things into oblivion, you know, we have

0:45:40.480 --> 0:45:43.280
<v Speaker 1>an administration right now that's talking about imposing a capital

0:45:43.320 --> 0:45:45.799
<v Speaker 1>gains tax higher than the income tax that will kill

0:45:45.840 --> 0:45:48.760
<v Speaker 1>the stock market. And yet again nobody's asking if equities

0:45:48.760 --> 0:45:50.719
<v Speaker 1>are going to go the way of the DODO. Right,

0:45:51.160 --> 0:45:53.799
<v Speaker 1>we have high tax periods of kind of country and

0:45:53.800 --> 0:45:58.200
<v Speaker 1>low tax periods asset classes survive. Americans are highly ingenious

0:45:58.320 --> 0:46:00.400
<v Speaker 1>at at finding ways of creating all you and that

0:46:00.400 --> 0:46:03.880
<v Speaker 1>will happen with cryptot That's Finance US CEO Brian Brooks,

0:46:03.920 --> 0:46:06.600
<v Speaker 1>And he mentioned his work in government earlier in his career.

0:46:06.680 --> 0:46:09.160
<v Speaker 1>He was actually an executive at the Office of Controller

0:46:09.200 --> 0:46:12.240
<v Speaker 1>of the Currency. It's an independent bureau within the Treasury

0:46:12.280 --> 0:46:15.760
<v Speaker 1>Department that's involved in banking oversight, So it's certainly interesting

0:46:15.760 --> 0:46:18.400
<v Speaker 1>to hear his views on regulation in his current role,

0:46:18.440 --> 0:46:20.800
<v Speaker 1>and it comes at a time where we learned earlier

0:46:20.800 --> 0:46:23.440
<v Speaker 1>this week, Carol, that the FED is going to have

0:46:23.840 --> 0:46:27.720
<v Speaker 1>research come out on cryptocurrency later this year, and also

0:46:27.800 --> 0:46:32.160
<v Speaker 1>that the Treasury wants to start understanding more about bitcoin

0:46:32.200 --> 0:46:35.040
<v Speaker 1>transactions that are ten thousand dollars or more. What's interesting

0:46:35.080 --> 0:46:37.040
<v Speaker 1>his whole background is banking, right, but at this point,

0:46:37.040 --> 0:46:38.879
<v Speaker 1>I think people are still trying to figure out what

0:46:38.960 --> 0:46:43.279
<v Speaker 1>are cryptocurrencies? Are they currencies? Are they commodities? Are they collectibles?

0:46:43.320 --> 0:46:46.000
<v Speaker 1>Like I've heard all of those words to describe it.

0:46:46.080 --> 0:46:48.800
<v Speaker 1>We'll still to come on Bloomberg Business Week, Basketball getting

0:46:48.840 --> 0:46:52.160
<v Speaker 1>back to normal. Sword of Africk CEO Cynthia Marshall on

0:46:52.200 --> 0:46:55.279
<v Speaker 1>her team's growing online presence and the business model for

0:46:55.280 --> 0:46:58.680
<v Speaker 1>a limited seating capacity as the NBA postseason tips off.

0:46:58.760 --> 0:47:01.480
<v Speaker 1>She has such great energy, plus cocktails with Nick Jonas

0:47:01.480 --> 0:47:04.200
<v Speaker 1>and John Varvatos. Yeah, that's how we roll here at

0:47:04.280 --> 0:47:08.200
<v Speaker 1>Bloomberg Business Do you Betty can't drink? Not now? Maybe later.

0:47:08.440 --> 0:47:15.840
<v Speaker 1>This is Bloomberg Broadcasting from the financial capital of the world.

0:47:15.920 --> 0:47:19.400
<v Speaker 1>Bloomberg eleven Frio in New York to Washington, d C.

0:47:19.600 --> 0:47:24.320
<v Speaker 1>Bloomberg to Boston, Bloomberg one O six one does San Francisco,

0:47:24.360 --> 0:47:27.799
<v Speaker 1>Bloomberg nine sixty to the country Sirius XM Chado one

0:47:27.880 --> 0:47:30.799
<v Speaker 1>nine team and around the globe the Bloomberg Business app

0:47:30.960 --> 0:47:35.319
<v Speaker 1>and Bloomberg Radio dot Com. This is Bloomberg Business Week.

0:47:36.360 --> 0:47:39.640
<v Speaker 1>The NBA Playoffs they are back, officially tipping off this weekend,

0:47:39.840 --> 0:47:42.040
<v Speaker 1>and safe to say, it's been an unusual season for

0:47:42.080 --> 0:47:44.960
<v Speaker 1>the league. After last year's playoffs were held without fans

0:47:45.000 --> 0:47:47.600
<v Speaker 1>down in the Disney Bubble in Orlando, to this year,

0:47:47.680 --> 0:47:50.239
<v Speaker 1>all thirty teams got back to playing in their home arenas,

0:47:50.280 --> 0:47:53.960
<v Speaker 1>but all of those facilities have limited fan capacity throughout

0:47:54.080 --> 0:47:56.520
<v Speaker 1>the Dallas Mavericks are back in the postseason for a

0:47:56.640 --> 0:47:59.440
<v Speaker 1>second straight year. They're in a unique market with Texas

0:47:59.480 --> 0:48:03.319
<v Speaker 1>among this as leading the push to ease COVID related restrictions,

0:48:03.600 --> 0:48:06.839
<v Speaker 1>but it's not necessarily in line with league safety protocols.

0:48:07.440 --> 0:48:09.640
<v Speaker 1>So how does the team take care of its highest

0:48:09.640 --> 0:48:13.080
<v Speaker 1>paying customers? Well, still adhering to those ever changing health guidelines,

0:48:13.440 --> 0:48:16.520
<v Speaker 1>That's what quick Take Chief correspondent Jason Kelly as CEO

0:48:16.680 --> 0:48:19.120
<v Speaker 1>Cynthia Marshall. We've had to really step back, first of

0:48:19.160 --> 0:48:21.759
<v Speaker 1>all and just figure out and it was something that

0:48:21.880 --> 0:48:24.560
<v Speaker 1>I hadn't thought about at first. Is when we decided

0:48:24.600 --> 0:48:27.000
<v Speaker 1>that we would increase the number of fans and have

0:48:27.080 --> 0:48:30.440
<v Speaker 1>about in the arena. Is you have to prioritize our

0:48:30.480 --> 0:48:32.719
<v Speaker 1>your season ticket members for one thing, we call them

0:48:32.719 --> 0:48:35.880
<v Speaker 1>Club Maverick members, and figure out who actually gets these seats,

0:48:35.880 --> 0:48:37.920
<v Speaker 1>how many do they get, and then you know, how

0:48:37.920 --> 0:48:40.080
<v Speaker 1>are you going to configure it? And we have where

0:48:40.080 --> 0:48:42.520
<v Speaker 1>you can have too four or six, so the different

0:48:42.560 --> 0:48:44.960
<v Speaker 1>pods and then just the math around how do you

0:48:45.000 --> 0:48:48.040
<v Speaker 1>try to maximize how many people you can actually get

0:48:48.040 --> 0:48:51.480
<v Speaker 1>an arena by also being very fair to your season

0:48:51.520 --> 0:48:54.520
<v Speaker 1>ticket holders. And so I've had season ticket holders call

0:48:54.600 --> 0:48:56.799
<v Speaker 1>and say I really want at four seats. I was

0:48:56.800 --> 0:48:59.040
<v Speaker 1>only operate too, but I don't see anybody sitting next

0:48:59.120 --> 0:49:00.799
<v Speaker 1>to me. All that kind of stuff, and so we

0:49:00.840 --> 0:49:04.279
<v Speaker 1>work with all that, and then just the seating configuration.

0:49:04.320 --> 0:49:06.799
<v Speaker 1>You know, we have to get approval from the league, UH,

0:49:07.160 --> 0:49:09.120
<v Speaker 1>to to make sure that we're following all the health

0:49:09.120 --> 0:49:11.120
<v Speaker 1>and safety protocols. How many you can have in front

0:49:11.160 --> 0:49:13.600
<v Speaker 1>of people and all that, UH, so so that's been

0:49:13.800 --> 0:49:16.439
<v Speaker 1>quite interesting. And then of course something like a high

0:49:16.480 --> 0:49:19.200
<v Speaker 1>five line. It's virtual now and you can't have fans

0:49:19.200 --> 0:49:21.760
<v Speaker 1>sent in there and you know, given the players high fives,

0:49:21.760 --> 0:49:23.839
<v Speaker 1>but they like that, they want that energy. So we've

0:49:23.840 --> 0:49:25.640
<v Speaker 1>set it up with the big screens and all that,

0:49:25.680 --> 0:49:27.759
<v Speaker 1>and so we have a virtual high five line. Uh

0:49:27.800 --> 0:49:29.400
<v Speaker 1>and what's great about that is you can have the

0:49:29.400 --> 0:49:32.640
<v Speaker 1>players families, uh, their babies up on the screen and

0:49:32.680 --> 0:49:35.000
<v Speaker 1>all that. So that's been great. Um, and just trying

0:49:35.000 --> 0:49:37.799
<v Speaker 1>to figure it out the distance that people can you know,

0:49:37.840 --> 0:49:40.000
<v Speaker 1>we have to have away from the players. Uh So

0:49:40.040 --> 0:49:41.960
<v Speaker 1>who can be on the lower level, who can't be

0:49:42.040 --> 0:49:44.640
<v Speaker 1>on there? In fact, I don't even have red level access.

0:49:44.719 --> 0:49:46.960
<v Speaker 1>I I could not to do that. I said, no,

0:49:47.120 --> 0:49:49.960
<v Speaker 1>we got we gotta be safe and healthy. So it's

0:49:50.000 --> 0:49:51.960
<v Speaker 1>just all of that that we just have to work through.

0:49:51.960 --> 0:49:55.040
<v Speaker 1>And then of course they're the financial implications. Uh So

0:49:55.120 --> 0:49:57.759
<v Speaker 1>we've tried to really step it up with online merchandising.

0:49:58.360 --> 0:50:00.759
<v Speaker 1>So that that has been Jason, I'm telling you, that

0:50:00.800 --> 0:50:04.720
<v Speaker 1>has been amazing. What has happened with online merchandizing. People

0:50:04.800 --> 0:50:08.120
<v Speaker 1>are buying our stuff online. I mean, so we still

0:50:08.160 --> 0:50:10.840
<v Speaker 1>have the city kind of blanketed with MAV's gear, but

0:50:10.880 --> 0:50:13.200
<v Speaker 1>they're buying most of it online, and so how do

0:50:13.239 --> 0:50:16.399
<v Speaker 1>you make those adjustments? And I mean is that more

0:50:16.960 --> 0:50:20.160
<v Speaker 1>sort of back end, is that marketing? Like, how do

0:50:20.200 --> 0:50:22.400
<v Speaker 1>you sort of make those adjustments in real time to

0:50:22.560 --> 0:50:26.160
<v Speaker 1>make sure that you're kind of getting to the customer,

0:50:26.400 --> 0:50:29.680
<v Speaker 1>the fan as it were, where they are. Well, we

0:50:29.840 --> 0:50:32.880
<v Speaker 1>you know, we we we have our digital president presence,

0:50:32.920 --> 0:50:35.239
<v Speaker 1>so we kind of really stepped it up around the

0:50:35.280 --> 0:50:39.520
<v Speaker 1>digital standpoint, and we are actually watching who's watching us,

0:50:39.920 --> 0:50:42.839
<v Speaker 1>and so we're trying to serve those audiences. So we've

0:50:42.880 --> 0:50:46.440
<v Speaker 1>increased our youth audience, which I think is is amazing.

0:50:47.000 --> 0:50:49.279
<v Speaker 1>So we're trying to do things to serve them. We're

0:50:49.280 --> 0:50:52.280
<v Speaker 1>trying to h Taylor were not trying we are Taylor

0:50:52.280 --> 0:50:56.000
<v Speaker 1>read some merchandise, uh, towards them. So we have a

0:50:56.040 --> 0:50:59.719
<v Speaker 1>whole digital team, we have a content team, we have

0:50:59.760 --> 0:51:02.440
<v Speaker 1>a mark keeting team that's amazing, and we and and

0:51:02.480 --> 0:51:04.520
<v Speaker 1>of course you know Aaron find Go White aur you know,

0:51:04.760 --> 0:51:08.600
<v Speaker 1>communications and events team. So they're watching all of that.

0:51:08.880 --> 0:51:10.880
<v Speaker 1>Of first, I'm watching it too, of course, and so

0:51:10.960 --> 0:51:13.200
<v Speaker 1>we're trying to respond we were to do your point.

0:51:13.200 --> 0:51:16.000
<v Speaker 1>We're trying to meet people where they are, and I

0:51:16.040 --> 0:51:17.960
<v Speaker 1>think I think we're doing a good job with it.

0:51:18.080 --> 0:51:19.640
<v Speaker 1>I think we're doing a really good job with it.

0:51:19.800 --> 0:51:23.319
<v Speaker 1>I mean, our players are really really popular and so

0:51:23.520 --> 0:51:25.920
<v Speaker 1>they've had a good season and so, you know, one

0:51:25.960 --> 0:51:27.759
<v Speaker 1>of the things we did when we went into this

0:51:27.760 --> 0:51:29.759
<v Speaker 1>whole COVID space, we said, we gotta figure out a

0:51:29.800 --> 0:51:33.239
<v Speaker 1>way to keep our players out there, uh, to keep

0:51:33.280 --> 0:51:36.279
<v Speaker 1>our fans in a place where they can engage with

0:51:36.320 --> 0:51:39.400
<v Speaker 1>our players, but they can't really like touch them right now,

0:51:39.440 --> 0:51:41.040
<v Speaker 1>they can't see them, So how are we gonna do that?

0:51:41.480 --> 0:51:43.840
<v Speaker 1>So we just put together a plan really almost for

0:51:43.680 --> 0:51:46.280
<v Speaker 1>it for every player, uh and the team and just said,

0:51:46.600 --> 0:51:48.960
<v Speaker 1>let's figure out ways and fun ways to kind of

0:51:49.000 --> 0:51:50.839
<v Speaker 1>get them out there using a lot of you know,

0:51:50.880 --> 0:51:53.080
<v Speaker 1>animation and things that we hadn't done in the class.

0:51:53.120 --> 0:51:55.640
<v Speaker 1>So we've gotten real creative. That's our Bloomberg Quick Take

0:51:55.680 --> 0:51:59.000
<v Speaker 1>Chief correspondent Jason Kelly with Dallas Mavericks CEO Cynthea Marshall.

0:51:59.320 --> 0:52:01.839
<v Speaker 1>And we should then that MAV's owner Mark Cuban has

0:52:01.880 --> 0:52:04.000
<v Speaker 1>said that the team has approval from the NBA for

0:52:04.040 --> 0:52:06.520
<v Speaker 1>at least nine thousand fans for playoff games. So that's

0:52:06.560 --> 0:52:09.400
<v Speaker 1>a little bit less than fifty percent capacity. At American

0:52:09.400 --> 0:52:12.680
<v Speaker 1>Airlines Center, Cynthia Marshall said, they've gotten really creative, like

0:52:12.880 --> 0:52:16.000
<v Speaker 1>we all have right in this environment. We're experimenting, we're

0:52:16.040 --> 0:52:19.080
<v Speaker 1>figuring it out exactly. Do you're listen to Bloomberg Business Week?

0:52:19.120 --> 0:52:21.680
<v Speaker 1>Coming up? We wrap up with how to start your

0:52:21.719 --> 0:52:23.920
<v Speaker 1>Own to Kill a Company. That's a good lessons it

0:52:23.960 --> 0:52:28.440
<v Speaker 1>with Carol Singers, songwriter Nick Jones, I know, and a

0:52:28.560 --> 0:52:31.800
<v Speaker 1>claim designer John b Vedoes. They're getting their creative juices

0:52:31.840 --> 0:52:34.239
<v Speaker 1>flowing in the spirit. Listen, someone had to take one

0:52:34.280 --> 0:52:36.719
<v Speaker 1>for the team here and I appreciate it. You know,

0:52:37.280 --> 0:52:39.040
<v Speaker 1>I'm really glad that you were the one who did that.

0:52:39.480 --> 0:52:50.080
<v Speaker 1>All right, this is Bloomberg. You're listening to Bloomberg Business

0:52:50.120 --> 0:52:53.840
<v Speaker 1>Week with Carol Messer and Bloomberg Quick Takes Tim Stinovik

0:52:54.120 --> 0:52:58.560
<v Speaker 1>from Bloomberg Radio. And just like Bloomberg Business Week magazine

0:52:58.600 --> 0:53:01.040
<v Speaker 1>wraps up every week with pursue, so did our live

0:53:01.080 --> 0:53:03.600
<v Speaker 1>event the Bloomberg Business Week as well. Tim. We caught

0:53:03.640 --> 0:53:06.160
<v Speaker 1>up with a dynamic do their collaborators who have worked

0:53:06.160 --> 0:53:09.520
<v Speaker 1>together on Clothes of Fragrance now putting their heads and

0:53:09.640 --> 0:53:12.480
<v Speaker 1>glasses together figuring out how to make a tequila and

0:53:12.520 --> 0:53:14.879
<v Speaker 1>I gotta say a great cocktail with us as well.

0:53:14.880 --> 0:53:16.799
<v Speaker 1>I got to sample how to do it. Yeah, I'm

0:53:16.800 --> 0:53:19.960
<v Speaker 1>pretty jealous. Here's fashion designer John Varvados and singer songwriter

0:53:20.160 --> 0:53:22.880
<v Speaker 1>Nick Jonas. I started the conversation by talking about the

0:53:22.880 --> 0:53:27.080
<v Speaker 1>pandemic and John Varvados' personal battle with the virus. Yes,

0:53:27.160 --> 0:53:30.440
<v Speaker 1>I had COVID actually before everything shut down last March,

0:53:31.239 --> 0:53:33.040
<v Speaker 1>and I went up to my light house a couple

0:53:33.120 --> 0:53:35.200
<v Speaker 1>hours north of the city when I had it, thinking

0:53:35.239 --> 0:53:38.360
<v Speaker 1>I'd be back in the next ten days or so.

0:53:38.560 --> 0:53:41.240
<v Speaker 1>And I was there for I guess about six months,

0:53:41.280 --> 0:53:43.520
<v Speaker 1>five or six months. But I came back in September,

0:53:44.080 --> 0:53:46.319
<v Speaker 1>and I've been back in the city SCE September. And

0:53:46.960 --> 0:53:49.279
<v Speaker 1>but when I look back on it, I think that,

0:53:49.800 --> 0:53:52.239
<v Speaker 1>you know, if you can find any silver lining in it,

0:53:52.239 --> 0:53:55.920
<v Speaker 1>it was the quality of life that I had with

0:53:55.960 --> 0:53:59.959
<v Speaker 1>my family during that period. I really had the most

0:54:00.120 --> 0:54:03.799
<v Speaker 1>meals that I've had together, you know, the most together

0:54:03.960 --> 0:54:08.680
<v Speaker 1>time without all the craziness um in our lives, and

0:54:08.719 --> 0:54:10.920
<v Speaker 1>it was a special moment. It also made you reflect

0:54:10.960 --> 0:54:14.919
<v Speaker 1>a little bit on what's really important, and like, yeah,

0:54:14.920 --> 0:54:16.680
<v Speaker 1>I feel the same. How about for you, Nick, what

0:54:16.719 --> 0:54:19.360
<v Speaker 1>was the past twelve thirteen months? Like? It's been quite

0:54:19.480 --> 0:54:23.400
<v Speaker 1>strange to say the least, But you know, I'm grateful

0:54:23.440 --> 0:54:27.000
<v Speaker 1>that family and loved ones have all been okay, and

0:54:27.000 --> 0:54:30.520
<v Speaker 1>and uh, you know the silver lining for my wife

0:54:30.560 --> 0:54:32.960
<v Speaker 1>and I that we've we've had time together that we

0:54:33.000 --> 0:54:35.600
<v Speaker 1>may not have had had life not shut down the

0:54:35.600 --> 0:54:38.800
<v Speaker 1>way it did. But uh, there's there's an enormous crisis

0:54:38.800 --> 0:54:41.640
<v Speaker 1>going on in India right now. Uh, And so you

0:54:41.680 --> 0:54:45.080
<v Speaker 1>know we're sending our our thoughts and prayers, and she's

0:54:45.200 --> 0:54:47.640
<v Speaker 1>making a lot of great efforts and doing a lot

0:54:47.640 --> 0:54:50.520
<v Speaker 1>of good there too, get to people that the help

0:54:50.560 --> 0:54:53.839
<v Speaker 1>they need. And obviously, having now grown to to loving

0:54:53.880 --> 0:54:55.760
<v Speaker 1>as much as I have, my my heart is breaking

0:54:55.760 --> 0:54:58.440
<v Speaker 1>for what's going on there. But you know, it's been

0:54:58.480 --> 0:55:02.000
<v Speaker 1>it's been wild, yeah, to say the least. And you're right,

0:55:02.120 --> 0:55:04.960
<v Speaker 1>we are far from being over the crisis as a world.

0:55:05.440 --> 0:55:07.400
<v Speaker 1>Having said that, I was thinking about John, what you

0:55:07.480 --> 0:55:09.720
<v Speaker 1>said about. I was in my own little family bubble.

0:55:09.760 --> 0:55:11.480
<v Speaker 1>We had a lot of family dinners. There was a

0:55:11.480 --> 0:55:13.399
<v Speaker 1>lot of wine, there was a lot of alcohol also

0:55:13.560 --> 0:55:16.600
<v Speaker 1>kind of happening. So let's talk about why we've got

0:55:16.600 --> 0:55:18.879
<v Speaker 1>you guys here. We want to talk about this new

0:55:18.920 --> 0:55:21.719
<v Speaker 1>tequila that you have. First of all, you've collaborated the

0:55:21.760 --> 0:55:24.719
<v Speaker 1>two of you on things together. Was this just a

0:55:24.840 --> 0:55:27.759
<v Speaker 1>natural progression? Talked to us about the relationship that the

0:55:27.800 --> 0:55:31.920
<v Speaker 1>two of you have had. John, you want to start sure? Yeah,

0:55:32.040 --> 0:55:35.600
<v Speaker 1>Nick and I'm um probably six years ago at a

0:55:35.680 --> 0:55:39.440
<v Speaker 1>dinner in New York, and UH supposed to bring in

0:55:39.520 --> 0:55:44.160
<v Speaker 1>collaborators and creatives together and CEOs and that type of thing,

0:55:44.160 --> 0:55:47.000
<v Speaker 1>but we ended up hanging out together the whole time,

0:55:47.080 --> 0:55:53.520
<v Speaker 1>talking about you know, creative music, fashion, our families, growing

0:55:53.640 --> 0:55:55.799
<v Speaker 1>up in you know, in the worlds that we grew

0:55:55.880 --> 0:55:59.120
<v Speaker 1>up in. And and the next thing, Nick called me

0:55:59.239 --> 0:56:01.560
<v Speaker 1>and asked if I wanted to come to the studio

0:56:01.600 --> 0:56:03.680
<v Speaker 1>and listen to some music that he was working on.

0:56:03.800 --> 0:56:06.760
<v Speaker 1>And the night before we had been sipping tequila throughout

0:56:06.760 --> 0:56:09.560
<v Speaker 1>our conversation, and when I got to the studio, he

0:56:09.760 --> 0:56:13.680
<v Speaker 1>kindly had another bottle tequila sitting there, And you know,

0:56:13.760 --> 0:56:15.560
<v Speaker 1>that day, we really knew that we were going to

0:56:15.640 --> 0:56:18.280
<v Speaker 1>be fast friends and that there was gonna be something

0:56:18.320 --> 0:56:21.719
<v Speaker 1>together that we were going to do. And we Uh

0:56:21.960 --> 0:56:25.440
<v Speaker 1>first thing we started to work on was a capsule

0:56:25.480 --> 0:56:28.920
<v Speaker 1>collection that I did under my brand UM and that

0:56:29.040 --> 0:56:31.400
<v Speaker 1>was a lot of fun working with Nick and you know,

0:56:31.440 --> 0:56:34.919
<v Speaker 1>really getting his point of view on things. And then, uh,

0:56:35.120 --> 0:56:38.120
<v Speaker 1>we launched a fragrance that was kind of a crazy success,

0:56:38.120 --> 0:56:40.480
<v Speaker 1>and we did a couple more and while we were

0:56:40.520 --> 0:56:43.040
<v Speaker 1>working on that, we were also working on the Jonas

0:56:43.080 --> 0:56:47.320
<v Speaker 1>Brothers documentary and but all of it kind of spent

0:56:47.560 --> 0:56:51.359
<v Speaker 1>with a bit of tequila and enjoying those moments and

0:56:51.400 --> 0:56:54.200
<v Speaker 1>reflecting on positive things in our lives and that type

0:56:54.239 --> 0:56:58.359
<v Speaker 1>of thing. UM. So that's really you know, the kind

0:56:58.360 --> 0:57:00.880
<v Speaker 1>of where we started, Nick, you want to take it

0:57:00.920 --> 0:57:03.839
<v Speaker 1>from there, after we kind of had established that we

0:57:03.840 --> 0:57:07.160
<v Speaker 1>we had this great creative flow together. We found ourselves

0:57:07.160 --> 0:57:09.839
<v Speaker 1>in these great places, having these great life experiences, and

0:57:10.360 --> 0:57:13.120
<v Speaker 1>there would usually be a glass tequila in our hands,

0:57:13.160 --> 0:57:15.600
<v Speaker 1>and it was something we both shared a passion for

0:57:15.760 --> 0:57:18.360
<v Speaker 1>and wanted to learn more about and kind of threw

0:57:18.440 --> 0:57:20.160
<v Speaker 1>it out. You know, what if we started our own brand,

0:57:20.200 --> 0:57:22.680
<v Speaker 1>and what if we UM, you know, made something that

0:57:22.680 --> 0:57:24.720
<v Speaker 1>we could bring the same level of care and focus

0:57:24.720 --> 0:57:26.960
<v Speaker 1>and attention to detail that we bring to these other

0:57:26.960 --> 0:57:29.320
<v Speaker 1>projects we've done together and the things that we do separately.

0:57:29.600 --> 0:57:31.840
<v Speaker 1>To tequila brand, and so we built kind of a

0:57:31.920 --> 0:57:35.480
<v Speaker 1>vision for it without having the liquid, uh, the bottle

0:57:35.600 --> 0:57:38.040
<v Speaker 1>anything like that, but just a big dream and idea

0:57:38.160 --> 0:57:40.480
<v Speaker 1>and brought it into our partners at Stoley Group and

0:57:40.800 --> 0:57:44.360
<v Speaker 1>presented them with this, this plan and this uh, this

0:57:44.400 --> 0:57:46.600
<v Speaker 1>tequila brand and they loved the idea. And a couple

0:57:46.600 --> 0:57:49.320
<v Speaker 1>of weeks after we were on our way down to Mexico,

0:57:49.520 --> 0:57:52.240
<v Speaker 1>we first stopped in Cabo, had a great night of

0:57:52.480 --> 0:57:57.080
<v Speaker 1>great food, music, tequila, and UM, we're trying to think

0:57:57.080 --> 0:57:58.960
<v Speaker 1>of a name for the brand. We couldn't think of anything,

0:57:59.000 --> 0:58:00.880
<v Speaker 1>but we we knew that we did it to embody

0:58:01.600 --> 0:58:03.560
<v Speaker 1>the feeling that we had that night, which was great

0:58:03.560 --> 0:58:06.720
<v Speaker 1>experiences with great people. And I did a toast and said,

0:58:06.760 --> 0:58:08.440
<v Speaker 1>you know, to life as it should be, which then

0:58:08.480 --> 0:58:11.120
<v Speaker 1>became kind of our our motto for the brand. And

0:58:11.400 --> 0:58:14.000
<v Speaker 1>the following day we woke up a little bleary eyed

0:58:14.160 --> 0:58:15.920
<v Speaker 1>probably and looked at the plaque from the door of

0:58:15.920 --> 0:58:17.480
<v Speaker 1>the villa we were staying in and it said Villa

0:58:17.560 --> 0:58:20.240
<v Speaker 1>one uh. And so we we solved our problem not

0:58:20.280 --> 0:58:22.480
<v Speaker 1>being able to come up with the name. Uh. Loved

0:58:22.480 --> 0:58:24.840
<v Speaker 1>the boy that sounded and the experience we had there

0:58:25.200 --> 0:58:26.880
<v Speaker 1>and the next step was working on the juice. So

0:58:26.920 --> 0:58:29.840
<v Speaker 1>we went down to Jaliso, Mexico, met with our Toro Fuintez,

0:58:29.840 --> 0:58:32.400
<v Speaker 1>who is our master distiller. Uh. He's kind of a

0:58:32.480 --> 0:58:35.520
<v Speaker 1>legend in that region. He is the godfather of tequila.

0:58:35.520 --> 0:58:38.600
<v Speaker 1>He's worked on some incredible tequila brands and has a

0:58:38.640 --> 0:58:41.360
<v Speaker 1>background in Kogak and champagne and so it was a

0:58:41.360 --> 0:58:43.960
<v Speaker 1>really natural fit for us with him. Um, and we

0:58:43.960 --> 0:58:46.560
<v Speaker 1>we got into the process of tasting tequilas and trying

0:58:46.600 --> 0:58:48.680
<v Speaker 1>to decide kind of what we wanted to taste like

0:58:48.760 --> 0:58:53.120
<v Speaker 1>and what the three expressions the silver represado and yeho

0:58:53.200 --> 0:58:55.480
<v Speaker 1>what that what they said as a as a collection

0:58:55.480 --> 0:58:58.200
<v Speaker 1>of tequilas. And it was about an eighteen month process

0:58:58.240 --> 0:59:00.760
<v Speaker 1>and um, we finally got the juice there, and then

0:59:00.840 --> 0:59:03.560
<v Speaker 1>John kind of took the lead and spearheaded the bottle design,

0:59:03.600 --> 0:59:06.400
<v Speaker 1>which we're very proud of. This is our silver. Um.

0:59:06.600 --> 0:59:10.400
<v Speaker 1>We got the repsiteo there as well. But you know, John,

0:59:10.400 --> 0:59:12.600
<v Speaker 1>you should probably take it from here on the design front.

0:59:12.640 --> 0:59:14.800
<v Speaker 1>But I'll just say we're very passionate about this and

0:59:15.040 --> 0:59:17.160
<v Speaker 1>couldn't be more excited to be talking about it today,

0:59:17.360 --> 0:59:19.400
<v Speaker 1>you know. So when we were talking about the bottle.

0:59:20.000 --> 0:59:23.200
<v Speaker 1>We wanted to do something really quite beautiful and special,

0:59:23.200 --> 0:59:25.960
<v Speaker 1>but also that felt kind of authentic. It wasn't just

0:59:26.040 --> 0:59:29.720
<v Speaker 1>some crazy shape um that looked of the moment. We

0:59:29.800 --> 0:59:32.320
<v Speaker 1>thought like, what could there be that ten years down

0:59:32.400 --> 0:59:34.520
<v Speaker 1>the road, twenty years down the road, it still felt

0:59:34.560 --> 0:59:37.280
<v Speaker 1>new and fresh and and so we worked on the

0:59:37.280 --> 0:59:39.360
<v Speaker 1>shape together, Nick and I. We looked at a lot

0:59:39.400 --> 0:59:42.040
<v Speaker 1>of glass and we thought about that and how it

0:59:42.120 --> 0:59:44.000
<v Speaker 1>felt in the hand of a bar tender when they

0:59:44.000 --> 0:59:47.760
<v Speaker 1>were pouring UM. So started with the shape and then

0:59:47.800 --> 0:59:50.480
<v Speaker 1>worked on the details. I was working on some jewelry

0:59:50.640 --> 0:59:53.960
<v Speaker 1>at that time and it was working on a bracelet

0:59:54.000 --> 0:59:56.120
<v Speaker 1>and came up with this idea to add a detail

0:59:56.160 --> 0:59:59.400
<v Speaker 1>that I saw from nobody else out there at the

0:59:59.440 --> 1:00:02.760
<v Speaker 1>top of it with a really heavy metal cap. Also

1:00:02.800 --> 1:00:06.920
<v Speaker 1>being able to like engrave the logo in the glass.

1:00:06.960 --> 1:00:09.480
<v Speaker 1>And we did a lot of research on the logo

1:00:10.120 --> 1:00:12.960
<v Speaker 1>because the hallmark was a really important part of our

1:00:13.080 --> 1:00:16.680
<v Speaker 1>voice there. But again the most important part of this

1:00:16.920 --> 1:00:19.760
<v Speaker 1>is the juice inside. It's the magic in the bottle

1:00:19.840 --> 1:00:22.400
<v Speaker 1>that it is all about. Though how much sampling was

1:00:22.440 --> 1:00:24.400
<v Speaker 1>going on and what were you guys looking, because you

1:00:24.560 --> 1:00:28.520
<v Speaker 1>really you worked with somebody who understood champagne, who really understood,

1:00:29.120 --> 1:00:32.200
<v Speaker 1>you know, a great tasting alcohol. So I'm curious what

1:00:32.320 --> 1:00:34.720
<v Speaker 1>you guys were both looking for because there's not the

1:00:34.720 --> 1:00:37.240
<v Speaker 1>tequila is out there and so how you distinguished yourself

1:00:37.320 --> 1:00:39.720
<v Speaker 1>be there's lots of high quality tequilas out there now too,

1:00:39.800 --> 1:00:41.840
<v Speaker 1>which is uh, you know, something that we see as

1:00:41.840 --> 1:00:45.200
<v Speaker 1>an opportunity, you know. We um, we were thrilled to

1:00:45.240 --> 1:00:48.480
<v Speaker 1>get to look at our competition and say, how can

1:00:48.520 --> 1:00:51.160
<v Speaker 1>we just kind of raise the bars? John said, And um,

1:00:51.200 --> 1:00:53.680
<v Speaker 1>I think that the first thing for us was about

1:00:53.720 --> 1:00:56.560
<v Speaker 1>finding something unique in the distilling process. And so what

1:00:56.640 --> 1:01:01.520
<v Speaker 1>our tour did was he combined the Lowland with the Highland,

1:01:02.120 --> 1:01:05.200
<v Speaker 1>which gives it this very unique combination of the earth

1:01:05.240 --> 1:01:07.400
<v Speaker 1>your notes from the lowland and the sweeter notes from

1:01:07.440 --> 1:01:10.920
<v Speaker 1>the highland. Got is and uh, we we only know

1:01:11.080 --> 1:01:12.880
<v Speaker 1>one of the brand that does this, so it's a

1:01:12.920 --> 1:01:16.560
<v Speaker 1>it's gives it a really unique fresh and smooth finish

1:01:16.600 --> 1:01:18.760
<v Speaker 1>along with you know, some more complex notes when you

1:01:18.760 --> 1:01:21.120
<v Speaker 1>get into the Reperssado and the in Yeo obviously aged

1:01:21.160 --> 1:01:25.320
<v Speaker 1>and American oak barrels um for for six to twelve

1:01:25.320 --> 1:01:28.000
<v Speaker 1>months and twelve months eighteen months depending, But the silver

1:01:28.280 --> 1:01:31.280
<v Speaker 1>is not age, it's it's you know, straight from the

1:01:31.320 --> 1:01:36.280
<v Speaker 1>barrel basically, and it's uh my favorite for mixing cocktails,

1:01:36.280 --> 1:01:38.880
<v Speaker 1>which is something that I've gotten quite into, uh during

1:01:39.040 --> 1:01:42.680
<v Speaker 1>this quarantine time, getting creative with with more time on

1:01:42.760 --> 1:01:44.240
<v Speaker 1>my hands, and I would have liked to have had

1:01:44.280 --> 1:01:47.400
<v Speaker 1>but it lends itself to to some good cocktails. You know,

1:01:47.440 --> 1:01:50.560
<v Speaker 1>we're doing this how to issue for business Week, Bloomberg

1:01:50.640 --> 1:01:53.240
<v Speaker 1>business Week. You know, how do you guys do a business?

1:01:53.280 --> 1:01:56.840
<v Speaker 1>You're obviously friends, you get along, You've done other collaborations.

1:01:57.080 --> 1:02:00.720
<v Speaker 1>How do you do a business together? Stay friend? How

1:02:00.760 --> 1:02:03.080
<v Speaker 1>do how do you do it? It's easy when when

1:02:03.080 --> 1:02:05.480
<v Speaker 1>you like the people you're working with, UM, and there

1:02:05.480 --> 1:02:08.520
<v Speaker 1>are obviously ups and downs and things that you've got

1:02:08.520 --> 1:02:11.960
<v Speaker 1>to navigate and in any business, and certainly the Spirits

1:02:11.960 --> 1:02:15.440
<v Speaker 1>Businesses is no exception. But we've got a lot of

1:02:15.480 --> 1:02:18.000
<v Speaker 1>great partners and UM, a lot of people that we

1:02:18.000 --> 1:02:20.640
<v Speaker 1>we build great relationships with at this point and having

1:02:20.640 --> 1:02:22.959
<v Speaker 1>it start with John and I think from the top

1:02:23.000 --> 1:02:26.360
<v Speaker 1>down just saying that, uh, you know, we genuinely enjoy

1:02:26.560 --> 1:02:28.560
<v Speaker 1>this adventure that we're on together, and we enjoy the

1:02:28.600 --> 1:02:30.640
<v Speaker 1>time we spend together. And the fact that we get

1:02:30.680 --> 1:02:33.480
<v Speaker 1>to work on this brand, bring it to life in

1:02:33.520 --> 1:02:35.560
<v Speaker 1>this way and work with so many great people, uh

1:02:35.760 --> 1:02:37.760
<v Speaker 1>makes makes the whole experience that much better. But it

1:02:37.800 --> 1:02:40.240
<v Speaker 1>doesn't Again, it doesn't mean that there aren't those moments

1:02:40.240 --> 1:02:41.760
<v Speaker 1>that are really challenging. And with that, I think you

1:02:41.840 --> 1:02:44.160
<v Speaker 1>just have to lean on the people that you trust

1:02:44.160 --> 1:02:47.040
<v Speaker 1>most to kind of help navigate those those moments. Yeah,

1:02:47.120 --> 1:02:49.120
<v Speaker 1>we look to support each other. I mean we all

1:02:49.200 --> 1:02:51.040
<v Speaker 1>we we both have a lot of things going on.

1:02:51.200 --> 1:02:53.320
<v Speaker 1>This is a huge priority in our lives. But we

1:02:53.360 --> 1:02:56.040
<v Speaker 1>look to support each other. And and as much as

1:02:56.080 --> 1:02:59.720
<v Speaker 1>we bring you know, the passion and you know the care,

1:03:00.080 --> 1:03:03.560
<v Speaker 1>the end, the attention to detail to it, we also

1:03:03.600 --> 1:03:07.640
<v Speaker 1>bring different things to the table, which, like any great partnership,

1:03:07.720 --> 1:03:11.280
<v Speaker 1>it's kind of the whole um and the two is

1:03:11.320 --> 1:03:14.760
<v Speaker 1>better than one type of mentality. That's fashion designer John

1:03:14.840 --> 1:03:18.080
<v Speaker 1>Varvados and singer songwriter Nick Jonas. So, Carol, I got

1:03:18.160 --> 1:03:20.560
<v Speaker 1>a request. Next time you get invited to just like

1:03:20.640 --> 1:03:23.400
<v Speaker 1>learn how to make cocktails, okay, or to learn how

1:03:23.440 --> 1:03:26.520
<v Speaker 1>to start tequila company. Um, can you give me an invite? Please?

1:03:26.560 --> 1:03:28.280
<v Speaker 1>I don't know, have your person called my person? Okay?

1:03:28.400 --> 1:03:30.360
<v Speaker 1>We can work. All right? Sounds good? All right. That

1:03:30.360 --> 1:03:32.440
<v Speaker 1>wraps up the weekend edition of Bloomberg Business Week from

1:03:32.480 --> 1:03:35.320
<v Speaker 1>Bloomberg Radio. Find all the interviews from the five day

1:03:35.400 --> 1:03:38.360
<v Speaker 1>virtual event Bloomberg Live event called the Bloomberg Business Week.

1:03:38.400 --> 1:03:41.160
<v Speaker 1>You can find it at Bloomberg Live dot com. Thanks

1:03:41.200 --> 1:03:43.360
<v Speaker 1>so much for joining us, everyone. I'm Carol Mass and

1:03:43.400 --> 1:03:45.520
<v Speaker 1>I'm Tim Stanebek. Be sure to tune into our Bloomberg

1:03:45.520 --> 1:03:47.880
<v Speaker 1>Business Week Daily show Monday through Friday. Starts at two

1:03:47.880 --> 1:03:50.960
<v Speaker 1>pm Wall Street Time on Bloomberg Radio. You can also

1:03:50.960 --> 1:03:54.080
<v Speaker 1>watch our daily broadcast on YouTube just search Bloomberg Global News.

1:03:54.160 --> 1:03:56.360
<v Speaker 1>Also check out our Bloomberg Business Week podcast. You can

1:03:56.400 --> 1:03:58.840
<v Speaker 1>find it at Bloomberg dot com, Apple, or wherever you

1:03:58.880 --> 1:04:01.400
<v Speaker 1>get your podcast. Bloom Business Week and the special how

1:04:01.440 --> 1:04:04.040
<v Speaker 1>To issue. It's available on newstands now at Bloomberg dot

1:04:04.120 --> 1:04:06.120
<v Speaker 1>com and on the Bloomberg Terminal. You can also see

1:04:06.120 --> 1:04:08.280
<v Speaker 1>me on Bloomberg Quick Take available at Bloomberg dot com,

1:04:08.360 --> 1:04:12.080
<v Speaker 1>slash put, and streaming platforms like Roku, Apple TV, Samsung TV,

1:04:12.240 --> 1:04:15.360
<v Speaker 1>and more. Have a great weekend everyone. This is Bloomberg