1 00:00:05,200 --> 00:00:07,480 Speaker 1: Welcome to Money Making Conversations. It's the show that she 2 00:00:07,600 --> 00:00:10,280 Speaker 1: is the secrets of success experience firsthand by Marketing and 3 00:00:10,360 --> 00:00:13,280 Speaker 1: Brandon expert Rashan McDonald. I will know he's giving me 4 00:00:13,320 --> 00:00:15,800 Speaker 1: advice on many occasions. And in case you didn't notice, 5 00:00:16,040 --> 00:00:19,400 Speaker 1: I'm not broke. You know he'll be interviewing celebrity ceose, 6 00:00:19,680 --> 00:00:22,360 Speaker 1: entrepreneurs and industry decision make because it's what he likes 7 00:00:22,400 --> 00:00:24,960 Speaker 1: to do, it's what he likes to share. Now it's 8 00:00:24,960 --> 00:00:28,920 Speaker 1: time to hear from my man, Rashan McDonald. Money Making Conversations. 9 00:00:29,160 --> 00:00:32,120 Speaker 2: Here we go. Welcome, Welcome back to the show. I 10 00:00:32,200 --> 00:00:35,360 Speaker 2: say back, because you don't. You're back. You've been listening, 11 00:00:35,400 --> 00:00:39,000 Speaker 2: and I welcome you back to Money Making Conversation Masterclass. 12 00:00:39,280 --> 00:00:41,839 Speaker 2: I'm the host for Sean McDonald. I say every week, 13 00:00:41,920 --> 00:00:44,839 Speaker 2: the interviews and information that this show provides is for you, 14 00:00:45,600 --> 00:00:47,920 Speaker 2: and it's time to stop reading. And we do a 15 00:00:47,920 --> 00:00:49,479 Speaker 2: lot of reading. We do a lot of I want 16 00:00:49,479 --> 00:00:51,040 Speaker 2: to be like that person. I wish I could be 17 00:00:51,120 --> 00:00:53,360 Speaker 2: like that person, but we don't have the information, we 18 00:00:53,400 --> 00:00:56,680 Speaker 2: don't have the goals, we don't have the prep to 19 00:00:56,960 --> 00:00:59,240 Speaker 2: reach those goals that a lot of people are quite frankly, 20 00:00:59,240 --> 00:01:01,240 Speaker 2: we may not have to tell, so we should look 21 00:01:01,240 --> 00:01:03,279 Speaker 2: in the mirror and find out what our talent is. 22 00:01:03,360 --> 00:01:05,479 Speaker 2: And I always say leave with your gifts and they'll 23 00:01:05,560 --> 00:01:09,840 Speaker 2: let your friends, family of coworkers stop you from planning 24 00:01:09,959 --> 00:01:13,280 Speaker 2: or living your dreams. So let's get started. My guest 25 00:01:13,400 --> 00:01:15,840 Speaker 2: is East York Cut, the owner of York Promotions. His 26 00:01:15,920 --> 00:01:20,120 Speaker 2: cultural live events and concerts promote mental health awareness. He 27 00:01:20,200 --> 00:01:23,360 Speaker 2: is a hospitality consultant and restaurant Google. East New York 28 00:01:23,440 --> 00:01:26,759 Speaker 2: is tackling the mental health crisis. Everything in his nation, 29 00:01:27,160 --> 00:01:30,440 Speaker 2: Everything in these events nationwide and other communities using his 30 00:01:30,600 --> 00:01:34,759 Speaker 2: Sole Healing Festivals, the annual R and B Sole Picnic 31 00:01:34,800 --> 00:01:38,160 Speaker 2: African and Caribbean Festival, and Miss New York offers one Stop. 32 00:01:38,160 --> 00:01:40,640 Speaker 2: I'm telling you you go to these events and you 33 00:01:40,920 --> 00:01:44,440 Speaker 2: want to stop sessions with licensed mental health therapists and 34 00:01:44,520 --> 00:01:47,920 Speaker 2: a panel of mental health experts who provide yog to 35 00:01:48,000 --> 00:01:51,560 Speaker 2: life or spiritual coaching right there on the spot at 36 00:01:51,560 --> 00:01:54,600 Speaker 2: a concert unheard of. He is on the show to 37 00:01:54,600 --> 00:01:57,840 Speaker 2: discuss his career journey, his upcoming events, and why mental 38 00:01:57,880 --> 00:02:00,480 Speaker 2: health awareness is so important. Please U from the Money 39 00:02:00,480 --> 00:02:03,600 Speaker 2: Making Conversation Masterclass, East York, Hey doing sir. 40 00:02:03,840 --> 00:02:05,360 Speaker 3: Hey, hey, I'm great. 41 00:02:05,440 --> 00:02:05,920 Speaker 4: How are you? 42 00:02:06,120 --> 00:02:08,000 Speaker 2: You know New York? I see, I see York. I 43 00:02:08,040 --> 00:02:09,359 Speaker 2: want to put New York in front. I want to 44 00:02:09,360 --> 00:02:10,560 Speaker 2: put new in front of it. Do you want to 45 00:02:10,560 --> 00:02:13,200 Speaker 2: put New York in front of it? I apologize? 46 00:02:14,040 --> 00:02:15,760 Speaker 3: So it's all good man. 47 00:02:16,040 --> 00:02:22,080 Speaker 2: Well you know your events. First of all, can you 48 00:02:22,080 --> 00:02:24,359 Speaker 2: give a little history of your background in the business. 49 00:02:24,360 --> 00:02:27,520 Speaker 2: I know I mentioned the hospitality consulting and restaurant guru 50 00:02:28,160 --> 00:02:29,800 Speaker 2: or what is your what is your background? 51 00:02:31,400 --> 00:02:34,440 Speaker 3: My background is I was I was born in New York, 52 00:02:34,480 --> 00:02:37,639 Speaker 3: but went to school went to Rutgers University in New Jersey. 53 00:02:38,120 --> 00:02:41,240 Speaker 3: And while I was at Rutgers, I learned the restaurant 54 00:02:41,400 --> 00:02:45,359 Speaker 3: and went I learned the restaurant industry at a restaurant 55 00:02:45,400 --> 00:02:49,360 Speaker 3: called Delta's with a guy named Joshua Suggs who also 56 00:02:49,400 --> 00:02:53,919 Speaker 3: went to Rutgers and his uh his wife's Corretta. I. 57 00:02:54,280 --> 00:02:58,280 Speaker 3: While working at the restaurant, I worked at a part 58 00:02:58,320 --> 00:03:02,560 Speaker 3: time at the Hilton Hotel High Hotel, so I learned 59 00:03:02,560 --> 00:03:07,400 Speaker 3: hospitality and in the in the hotel industry as well, 60 00:03:07,440 --> 00:03:13,040 Speaker 3: where it was it was very disciplined. I began consulting 61 00:03:13,080 --> 00:03:17,239 Speaker 3: after that and on on other restaurants and their operations, 62 00:03:17,280 --> 00:03:22,239 Speaker 3: and I helped investors open restaurants in the New York 63 00:03:22,240 --> 00:03:26,240 Speaker 3: and New Jersey area. And then I moved to Atlanta 64 00:03:26,320 --> 00:03:30,720 Speaker 3: actually in the late nineties as a consultant. I worked 65 00:03:30,760 --> 00:03:35,720 Speaker 3: on projects like Club Dreams Studio seventy two. You know, 66 00:03:35,920 --> 00:03:39,360 Speaker 3: big nightclub owners like Alex Kidwan helped him with some 67 00:03:39,400 --> 00:03:42,520 Speaker 3: projects he had, and so I just moved in that 68 00:03:42,600 --> 00:03:46,320 Speaker 3: space for for some years. And then I tried my 69 00:03:46,480 --> 00:03:51,000 Speaker 3: hand at being a restaurant toward myself with the restaurant 70 00:03:51,040 --> 00:03:56,200 Speaker 3: on Auburn Avenue called Burger Bar Yep, Yep. I had 71 00:03:56,200 --> 00:03:58,200 Speaker 3: that restaurant going for about three and a half years. 72 00:03:58,680 --> 00:04:02,000 Speaker 3: And then this is around the third year I was open. 73 00:04:02,160 --> 00:04:04,920 Speaker 3: A fourth year I would say I was open, they 74 00:04:04,960 --> 00:04:07,160 Speaker 3: started to build on that street car project. I don't 75 00:04:07,160 --> 00:04:13,200 Speaker 3: know if you matter. And when that started. When that happened, 76 00:04:13,200 --> 00:04:16,480 Speaker 3: they actually cut the street off and they told us 77 00:04:16,600 --> 00:04:19,919 Speaker 3: there's the businesses on that street that you know, you guys, 78 00:04:20,640 --> 00:04:22,920 Speaker 3: you know this is this project will only take three months, 79 00:04:23,240 --> 00:04:25,720 Speaker 3: so you know, figure it out for three months, and 80 00:04:25,880 --> 00:04:31,160 Speaker 3: the project actually took over a year. During that time, 81 00:04:31,240 --> 00:04:32,839 Speaker 3: no one on the street can make money, you know, 82 00:04:32,960 --> 00:04:35,440 Speaker 3: us restaurants, no, none of the businesses, and so we 83 00:04:35,480 --> 00:04:38,760 Speaker 3: complained to the city. But what I didn't did was 84 00:04:38,800 --> 00:04:43,120 Speaker 3: I turned my restaurant into a hospitality training center, and 85 00:04:43,160 --> 00:04:46,599 Speaker 3: so I taught hospitality and so I started doing classes 86 00:04:46,640 --> 00:04:51,640 Speaker 3: on management, everything from mixology, service, all all different parts 87 00:04:51,680 --> 00:04:53,640 Speaker 3: of the business. And you know, I just said, you know, 88 00:04:53,720 --> 00:04:56,960 Speaker 3: let me let me do that until until they until 89 00:04:56,960 --> 00:04:59,120 Speaker 3: I can open up, until the street of the streetcar 90 00:04:59,400 --> 00:05:00,360 Speaker 3: project is done. 91 00:05:02,120 --> 00:05:03,920 Speaker 2: Let me ask you this now a burger bar, because 92 00:05:03,920 --> 00:05:06,520 Speaker 2: I'm a I'm a burger man. I'll tell you right now, 93 00:05:06,880 --> 00:05:09,719 Speaker 2: I can't walk past a good burger with us. Now, burger, 94 00:05:09,720 --> 00:05:11,560 Speaker 2: what was your burger bar set up? Because I just 95 00:05:11,560 --> 00:05:14,680 Speaker 2: want to give a background because the restaurant and hospitality 96 00:05:14,720 --> 00:05:17,320 Speaker 2: two separate things. But deal with people, deal with being 97 00:05:17,360 --> 00:05:21,120 Speaker 2: able to convince people through customer service, quality, you know, 98 00:05:21,360 --> 00:05:24,720 Speaker 2: quality room, quality food. Now, let's go back to the 99 00:05:24,839 --> 00:05:26,960 Speaker 2: hospitality before we go back to the burger bar, because 100 00:05:26,960 --> 00:05:30,039 Speaker 2: I want to talk about those burgers. Now, hospitality. What 101 00:05:30,160 --> 00:05:33,479 Speaker 2: makes a good hotel? What makes a hotel? Because I 102 00:05:33,560 --> 00:05:36,719 Speaker 2: know what I have, but there's a consistency that that 103 00:05:36,800 --> 00:05:39,840 Speaker 2: brings people back based on pricing too, So what makes 104 00:05:39,880 --> 00:05:40,480 Speaker 2: a good hotel. 105 00:05:42,480 --> 00:05:45,839 Speaker 3: To me, it's a combination of things. More importantly to 106 00:05:45,960 --> 00:05:50,520 Speaker 3: me is staff. The proper staff with the proper training. 107 00:05:51,040 --> 00:05:54,960 Speaker 3: Staff to me is the key. And good staff are 108 00:05:55,040 --> 00:05:59,440 Speaker 3: people who can who can anticipate guests wants to meet. 109 00:06:01,120 --> 00:06:04,200 Speaker 3: To be honest with you, Shan, I think it's something 110 00:06:04,240 --> 00:06:07,040 Speaker 3: that's in people right. You have to want to please 111 00:06:07,160 --> 00:06:10,640 Speaker 3: people right, to be to be to be good in 112 00:06:10,680 --> 00:06:14,479 Speaker 3: the hospitality and some of the best hotels across I've 113 00:06:14,520 --> 00:06:16,920 Speaker 3: traveled to some of the best hotels around the country, 114 00:06:17,839 --> 00:06:21,040 Speaker 3: and the best serve that the best hotels come with 115 00:06:21,080 --> 00:06:25,400 Speaker 3: the best servers of service. I would say, so staff 116 00:06:25,480 --> 00:06:28,560 Speaker 3: is is key to me. That's that's that's number one. 117 00:06:28,800 --> 00:06:31,599 Speaker 3: Everything else sort of falls in line. I think a 118 00:06:31,600 --> 00:06:36,560 Speaker 3: good restaurant cleanliness, quality is important, and again all that 119 00:06:36,560 --> 00:06:39,320 Speaker 3: falls into anticipating guests wants and needs. 120 00:06:40,720 --> 00:06:43,159 Speaker 2: Now, you know, no before that we were talking to 121 00:06:43,320 --> 00:06:46,960 Speaker 2: East York restaurants in Atlanta. Then they're gonna start construction, 122 00:06:47,040 --> 00:06:49,600 Speaker 2: which is like a death nail to a lot of 123 00:06:49,640 --> 00:06:51,760 Speaker 2: you know, people can't get to you how you're gonna 124 00:06:51,760 --> 00:06:55,840 Speaker 2: sell your product, you know. Plus it looks uncomfortable in 125 00:06:55,880 --> 00:06:58,120 Speaker 2: that whole environment because people don't want to go anywhere 126 00:06:58,120 --> 00:07:03,200 Speaker 2: whereas a task or or to to to get to it. Now, 127 00:07:03,400 --> 00:07:06,000 Speaker 2: what was your menu like because you decided that the 128 00:07:06,080 --> 00:07:09,400 Speaker 2: burgers are something that you're going to put your brand behind. 129 00:07:09,920 --> 00:07:10,640 Speaker 2: Why burgers? 130 00:07:12,240 --> 00:07:16,160 Speaker 3: Because I felt like that too great American pastime, That's true. 131 00:07:16,320 --> 00:07:18,840 Speaker 3: One thing that I can I would say as an American, 132 00:07:19,000 --> 00:07:20,840 Speaker 3: as a as a guy who was as a black 133 00:07:20,880 --> 00:07:23,840 Speaker 3: man born in America, is we learned a lot of 134 00:07:24,000 --> 00:07:27,720 Speaker 3: America's great pastimes and we kind of indulge in it 135 00:07:28,440 --> 00:07:30,680 Speaker 3: when we when we when we when we want to 136 00:07:30,680 --> 00:07:33,680 Speaker 3: feel comfortable. And burgers just one of them, just like 137 00:07:33,760 --> 00:07:37,480 Speaker 3: milkshakes and you know all that other fun. You gotta 138 00:07:37,480 --> 00:07:43,680 Speaker 3: have the fries now, so you know, let me do 139 00:07:43,720 --> 00:07:46,480 Speaker 3: a good spin on burgers. And I did everything from 140 00:07:47,200 --> 00:07:51,560 Speaker 3: from from you know, uh fish burgers to you know, 141 00:07:51,640 --> 00:07:55,200 Speaker 3: vegan burgers right and one of my one of my 142 00:07:55,240 --> 00:07:57,560 Speaker 3: best sellers or something you don't like this, I did 143 00:07:57,560 --> 00:08:01,040 Speaker 3: a one pound burger. Okay it was it was literally 144 00:08:01,120 --> 00:08:03,680 Speaker 3: a pound a pound of meat, and I did a 145 00:08:03,720 --> 00:08:07,320 Speaker 3: lot of the A lot of the university college football 146 00:08:07,320 --> 00:08:13,640 Speaker 3: students used to stop in and challenge that one burger's. 147 00:08:14,080 --> 00:08:17,280 Speaker 2: And I'm a big double meat guy. You know, so 148 00:08:17,360 --> 00:08:20,080 Speaker 2: I know what one pound can do to you now. 149 00:08:21,680 --> 00:08:25,000 Speaker 3: Yeah yeah, yeah, yeah, but yeah, you know, I mean 150 00:08:25,040 --> 00:08:25,600 Speaker 3: I love it. 151 00:08:26,440 --> 00:08:28,840 Speaker 2: And you know when you when you talk about the process, 152 00:08:28,840 --> 00:08:31,840 Speaker 2: you know, because I've done some promotion in my day 153 00:08:32,120 --> 00:08:34,880 Speaker 2: and and my whole thing, and you're right to be 154 00:08:34,920 --> 00:08:38,560 Speaker 2: a promoter. It's about pleasing. That was always my mindset, 155 00:08:38,679 --> 00:08:41,200 Speaker 2: you know, wanting the customer to feel they got more 156 00:08:41,320 --> 00:08:44,680 Speaker 2: for their money, you know, overvaluing the product, you know, 157 00:08:44,840 --> 00:08:47,640 Speaker 2: like I said, especially when you're dealing with black customers, 158 00:08:47,679 --> 00:08:50,280 Speaker 2: because I always tell people, you know, they're all not 159 00:08:50,360 --> 00:08:54,480 Speaker 2: always their entertainment dollar isn't as disposable as it might 160 00:08:54,520 --> 00:08:56,840 Speaker 2: be for a person who is not black and so, 161 00:08:57,280 --> 00:08:59,520 Speaker 2: and a lot of things operate off that. It really 162 00:08:59,559 --> 00:09:02,440 Speaker 2: does operate on the fish in the fifteenth those that's 163 00:09:02,440 --> 00:09:04,840 Speaker 2: when the money's there, it's available to be entertained. And 164 00:09:04,880 --> 00:09:08,400 Speaker 2: I used to set my concert dates or my event 165 00:09:08,480 --> 00:09:12,480 Speaker 2: dates tied to those specific weekends because I felt that 166 00:09:13,080 --> 00:09:18,520 Speaker 2: I sold tickets. Now now in hospitality, you're in restaurant business. 167 00:09:18,880 --> 00:09:22,800 Speaker 2: Now you're going into these festivals, in these outdoor events. 168 00:09:23,040 --> 00:09:27,160 Speaker 2: What made you courageous in that direct? What encouraged you 169 00:09:27,240 --> 00:09:29,240 Speaker 2: to feel that you know something, I can do this, 170 00:09:29,360 --> 00:09:32,560 Speaker 2: I can, I can I can convince three thousand, four 171 00:09:32,600 --> 00:09:35,000 Speaker 2: thousand and ten thousand people to come to an. 172 00:09:34,840 --> 00:09:39,200 Speaker 3: Event, right right, Well, thanks for that question. So I 173 00:09:39,280 --> 00:09:44,080 Speaker 3: launched your promotions in twenty sixteen. And to me, you know, 174 00:09:44,200 --> 00:09:48,160 Speaker 3: I'd always dabbled into the promotion, you know, when I 175 00:09:48,200 --> 00:09:51,320 Speaker 3: was up North and High family was in entertainment, and 176 00:09:51,400 --> 00:09:55,360 Speaker 3: so what I did was to me, it was important 177 00:09:55,400 --> 00:10:01,040 Speaker 3: to you know, in hospitality again, you learned people to 178 00:10:01,120 --> 00:10:04,400 Speaker 3: anticipate people's want and need and I felt like I 179 00:10:04,440 --> 00:10:06,920 Speaker 3: had a good grasp on that, and so it made 180 00:10:06,960 --> 00:10:09,360 Speaker 3: me want to give them more of what they wanted 181 00:10:09,440 --> 00:10:14,320 Speaker 3: and needed and so so so promotion was just sort 182 00:10:14,320 --> 00:10:18,320 Speaker 3: of second nature to me, and you know, and so 183 00:10:18,520 --> 00:10:20,360 Speaker 3: you know, and I wanted to elevate it. And one 184 00:10:20,440 --> 00:10:22,200 Speaker 3: thing that one of the things that was important to 185 00:10:22,240 --> 00:10:29,319 Speaker 3: me is giving people purposeful, meaningful experiences, you know, something 186 00:10:29,360 --> 00:10:32,800 Speaker 3: that's not just about you know, bringing some entertainer, some 187 00:10:32,920 --> 00:10:37,000 Speaker 3: rappers and somebody to sing. I'm talking about an event, producing, 188 00:10:37,080 --> 00:10:40,400 Speaker 3: curating events that people want to come to and that 189 00:10:40,480 --> 00:10:43,199 Speaker 3: they actually get something out of, like you said, Raissan, 190 00:10:43,360 --> 00:10:46,280 Speaker 3: something that they feel like I got something out of this. 191 00:10:46,679 --> 00:10:48,400 Speaker 2: You know, because that's important because a lot of people 192 00:10:48,559 --> 00:10:53,280 Speaker 2: understand that, because you know it as a promoter and 193 00:10:53,320 --> 00:10:56,480 Speaker 2: as an event planner, it's a lot of people approach 194 00:10:56,520 --> 00:10:58,679 Speaker 2: have approached me, let's do this, Let's do this. But 195 00:10:58,720 --> 00:11:03,160 Speaker 2: if I could understand how the actual customer got something 196 00:11:03,200 --> 00:11:05,640 Speaker 2: out of it? Now, you know, because you know as 197 00:11:05,640 --> 00:11:08,480 Speaker 2: a promoter or or or an event planner, you know 198 00:11:08,600 --> 00:11:10,840 Speaker 2: you can. You're gonna benefit if there if you have 199 00:11:10,920 --> 00:11:13,400 Speaker 2: your budget and a certain amount of people show up, 200 00:11:13,440 --> 00:11:15,679 Speaker 2: then there's a profit margin and you're going to benefit 201 00:11:15,720 --> 00:11:18,480 Speaker 2: from the profit margin. Now if they don't, if they 202 00:11:18,520 --> 00:11:21,560 Speaker 2: show up, what about the customer? Did they benefit? And 203 00:11:21,600 --> 00:11:24,280 Speaker 2: I think a lot of people, a lot of promoters 204 00:11:24,320 --> 00:11:27,559 Speaker 2: don't see that, and that doesn't achieve longevity. And from 205 00:11:27,600 --> 00:11:31,520 Speaker 2: my from my understanding, because you have that carrying factor, 206 00:11:31,920 --> 00:11:37,480 Speaker 2: that hospitality mentality, that customer service mentality that leads to 207 00:11:37,559 --> 00:11:38,960 Speaker 2: your events being successful. 208 00:11:39,000 --> 00:11:44,560 Speaker 3: Correct, you know, I felt like I wanted, you know, 209 00:11:44,679 --> 00:11:46,720 Speaker 3: to get away from again when I when I moved 210 00:11:46,720 --> 00:11:49,000 Speaker 3: away from the hospital the restaurant business. You know, I 211 00:11:49,040 --> 00:11:53,640 Speaker 3: was capped at fifteen percent profit margin to me, to me, 212 00:11:53,679 --> 00:11:57,120 Speaker 3: it was important to sort of scale that the idea 213 00:11:57,200 --> 00:12:01,319 Speaker 3: of pleasing people of you know, and again anticipating the 214 00:12:01,440 --> 00:12:04,920 Speaker 3: want to leeds and delivering it. But yeah, you know, 215 00:12:05,080 --> 00:12:07,280 Speaker 3: you know, growing it, growing it to the level where 216 00:12:07,320 --> 00:12:10,760 Speaker 3: you are sort of getting curating experiences for them and 217 00:12:10,840 --> 00:12:13,120 Speaker 3: to make them feel like they're getting something out of 218 00:12:13,160 --> 00:12:15,280 Speaker 3: it was very. 219 00:12:15,160 --> 00:12:17,800 Speaker 2: Important, you know. You know. The thing about it is, 220 00:12:17,840 --> 00:12:19,360 Speaker 2: you know, like I said, people always say, you know, 221 00:12:19,679 --> 00:12:22,839 Speaker 2: behind every great man, there's a great woman, behind every talent, 222 00:12:22,880 --> 00:12:26,280 Speaker 2: there's a great manager, behind every great production, there's a 223 00:12:26,280 --> 00:12:30,720 Speaker 2: great producer. And I'm saying that in this situation, you're 224 00:12:30,760 --> 00:12:35,160 Speaker 2: producing these events around the city, like the Arts Atlanta 225 00:12:35,200 --> 00:12:38,960 Speaker 2: at the Underground Atlanta, Camp Creek, Soul Fast, the Beach State, 226 00:12:39,040 --> 00:12:42,240 Speaker 2: which is an all white block party, you know, Spicing 227 00:12:42,400 --> 00:12:45,320 Speaker 2: Beats at the Underground Atlanta. You know. Then you have 228 00:12:45,360 --> 00:12:49,680 Speaker 2: the Atlanta African Caribbean Festival and then the Social There 229 00:12:49,840 --> 00:12:52,840 Speaker 2: Festival at the Central Park in Atlanta. These are events 230 00:12:52,960 --> 00:12:56,240 Speaker 2: because my show broadcast nationwide. You know, look at you know, 231 00:12:56,559 --> 00:12:58,480 Speaker 2: is there a website they can go to where they 232 00:12:58,559 --> 00:13:01,360 Speaker 2: see these calendar events and they can tell their cus 233 00:13:01,480 --> 00:13:03,920 Speaker 2: or their relatives or they can plan a visit to 234 00:13:03,960 --> 00:13:06,480 Speaker 2: come to your events. Where can they go to find 235 00:13:06,480 --> 00:13:09,040 Speaker 2: these events on your WEBSITEAST? 236 00:13:09,480 --> 00:13:11,760 Speaker 3: Oh, yeah, they can go to York Promotions dot com. 237 00:13:11,800 --> 00:13:13,839 Speaker 3: And as soon as they go there's y or r 238 00:13:13,920 --> 00:13:17,840 Speaker 3: K Promotions plural dot com. And then as soon as 239 00:13:17,840 --> 00:13:19,680 Speaker 3: they go there, they'll start They'll see the list of 240 00:13:20,200 --> 00:13:24,200 Speaker 3: events that we have curiated throughout the year. And you know, 241 00:13:24,240 --> 00:13:26,520 Speaker 3: we change it frequently because we always add stuff on 242 00:13:27,360 --> 00:13:29,440 Speaker 3: as we are taking some of these events on tour. 243 00:13:31,120 --> 00:13:33,800 Speaker 3: But yeah, no, definitely they go to the website www 244 00:13:33,960 --> 00:13:38,040 Speaker 3: dot York Promotions dot com and they will see everything there. 245 00:13:38,320 --> 00:13:40,320 Speaker 2: You know, it's really interesting because you know, East, when 246 00:13:40,360 --> 00:13:43,160 Speaker 2: I've when I've listened to you, you know you're you're promoter, 247 00:13:43,440 --> 00:13:46,360 Speaker 2: so you know there's an unknown factor to you. You know, 248 00:13:46,559 --> 00:13:48,280 Speaker 2: you're not let's strow out a name. You're not a 249 00:13:48,320 --> 00:13:53,000 Speaker 2: celebrity of Ricket Smiley or some other famous person uh Mariteria, 250 00:13:53,280 --> 00:13:57,960 Speaker 2: Anthony Anderson, people aison, but you are really the star. 251 00:13:58,760 --> 00:14:01,560 Speaker 2: But don't nobody know that for these events? So you 252 00:14:01,600 --> 00:14:03,840 Speaker 2: get this, You get to walk around, you get to 253 00:14:04,400 --> 00:14:07,679 Speaker 2: get to see people and from a from a personal 254 00:14:07,720 --> 00:14:10,040 Speaker 2: standpoint or ask questions. 255 00:14:09,600 --> 00:14:10,120 Speaker 5: How does that? 256 00:14:10,320 --> 00:14:12,959 Speaker 2: How does that? How does what's that? Experience, like when 257 00:14:13,000 --> 00:14:16,040 Speaker 2: you at your event and you get to see it 258 00:14:16,200 --> 00:14:18,960 Speaker 2: from a from a from a kind of like a background, 259 00:14:19,240 --> 00:14:21,080 Speaker 2: but you but you're the one that's producing it. 260 00:14:23,000 --> 00:14:26,120 Speaker 3: It's not the experiences. It feels very good. You know, 261 00:14:26,400 --> 00:14:28,600 Speaker 3: we've built and you've done this to it. So we 262 00:14:28,680 --> 00:14:32,440 Speaker 3: built great relationships with talent and their management. And what 263 00:14:32,520 --> 00:14:34,920 Speaker 3: a lot of people don't see is we tend to 264 00:14:35,760 --> 00:14:40,120 Speaker 3: dial into their their struggles as well. And what I 265 00:14:40,120 --> 00:14:42,200 Speaker 3: mean by that is a lot of times when people 266 00:14:42,200 --> 00:14:45,920 Speaker 3: are not doing that, they're not on tour, you have 267 00:14:45,960 --> 00:14:47,480 Speaker 3: to ask yourself, well, what are they doing on their 268 00:14:47,480 --> 00:14:50,240 Speaker 3: past time as they're trying to fill filling their time 269 00:14:50,280 --> 00:14:54,680 Speaker 3: with money making opportunities, right, you know, we become sort 270 00:14:54,720 --> 00:14:56,240 Speaker 3: of the second people they call. 271 00:14:56,520 --> 00:15:01,560 Speaker 2: Absolutely right, absolutely, you know, I'm talking to East yorkman 272 00:15:01,760 --> 00:15:04,960 Speaker 2: of York Promotions. He's a lot of events that nationwide, 273 00:15:05,080 --> 00:15:08,240 Speaker 2: not just Atlanta, but more importantly, we focused on his 274 00:15:08,320 --> 00:15:12,840 Speaker 2: Atlanta events where he provides mental health awareness. When we 275 00:15:12,960 --> 00:15:15,720 Speaker 2: come back, we're going to talk about why is that important, 276 00:15:15,800 --> 00:15:18,400 Speaker 2: how it works at his events, But more importantly, if 277 00:15:18,440 --> 00:15:20,800 Speaker 2: you want to talk to him, call us. He's making 278 00:15:20,840 --> 00:15:25,320 Speaker 2: a difference in the community by providing mental health awareness 279 00:15:25,320 --> 00:15:27,320 Speaker 2: counselors at his events. 280 00:15:28,840 --> 00:15:31,560 Speaker 5: Please don't go anywhere, We'll be right back with more 281 00:15:31,640 --> 00:15:33,160 Speaker 5: money Making Conversations. 282 00:15:33,240 --> 00:15:39,360 Speaker 6: Masterclass programming is made possible in part by supports from 283 00:15:39,400 --> 00:15:43,200 Speaker 6: thirty eight to fifteen Media, led by Emmy and NUBLEACP 284 00:15:43,440 --> 00:15:47,400 Speaker 6: Image Award winning television producer for Shan McDonald. Thirty eight 285 00:15:47,360 --> 00:15:53,000 Speaker 6: to fifteen Media offers social media management, podcast production, designs logos, 286 00:15:53,160 --> 00:15:59,000 Speaker 6: and develops websites. Additional services include brand management and career 287 00:15:59,080 --> 00:16:03,080 Speaker 6: development concer so Old Team services. More information is available 288 00:16:03,160 --> 00:16:06,480 Speaker 6: at four seven zero six eight eight three eight one 289 00:16:06,640 --> 00:16:09,880 Speaker 6: five or via email at info at thirty eight to 290 00:16:09,920 --> 00:16:11,880 Speaker 6: fifteen Media dot com. 291 00:16:11,960 --> 00:16:12,600 Speaker 2: Keep Winning. 292 00:16:15,440 --> 00:16:18,880 Speaker 5: You are now tuned into the money Making Conversations. Minute 293 00:16:18,920 --> 00:16:21,520 Speaker 5: of Inspiration with Rashawn McDonald. 294 00:16:21,120 --> 00:16:22,200 Speaker 2: Money Love with Your Prayer. 295 00:16:22,280 --> 00:16:25,000 Speaker 7: You A and M University in Houston, Texas for about 296 00:16:25,000 --> 00:16:27,600 Speaker 7: four years and got her engineering degree. Lonnie worked as 297 00:16:27,600 --> 00:16:30,200 Speaker 7: an engineer for IBM and other companies for more than 298 00:16:30,200 --> 00:16:33,600 Speaker 7: ten years. Did she realized that engineering was not her passion. 299 00:16:33,840 --> 00:16:35,400 Speaker 7: Stand up comedy was her gift. 300 00:16:35,760 --> 00:16:39,200 Speaker 4: I just think everybody should tell their journey, and especially 301 00:16:39,680 --> 00:16:43,160 Speaker 4: people of color. People don't understand how hard it is 302 00:16:43,160 --> 00:16:45,440 Speaker 4: for us to make it. That's why I want everybody, 303 00:16:45,520 --> 00:16:48,480 Speaker 4: especially during a pandemic, to share their story, you know. 304 00:16:48,640 --> 00:16:50,480 Speaker 4: And so this is my story. I grew up in 305 00:16:50,560 --> 00:16:52,920 Speaker 4: Detroit and the Brewster Projects and it just takes you 306 00:16:53,000 --> 00:16:56,240 Speaker 4: through that whole life thing because you know, some people 307 00:16:56,280 --> 00:16:58,920 Speaker 4: only know me from real or from Chelsea Lady, or 308 00:16:58,960 --> 00:17:02,080 Speaker 4: you know the the shows that Rashan will put me on. 309 00:17:04,640 --> 00:17:07,680 Speaker 4: So but you know, it's the whole journey. 310 00:17:08,040 --> 00:17:10,720 Speaker 7: If you want to hear this full interview with Loney Love, 311 00:17:10,840 --> 00:17:13,119 Speaker 7: visit Moneymaking Conversation dot com. 312 00:17:13,200 --> 00:17:18,239 Speaker 8: Keep winning HBCUs represent Black excellence. If you attend or 313 00:17:18,280 --> 00:17:21,520 Speaker 8: are an alumnus of an HBCU, we want to hear 314 00:17:21,640 --> 00:17:25,480 Speaker 8: about your story. The My HBCU Story Digital Library will 315 00:17:25,520 --> 00:17:29,600 Speaker 8: allow current HBCU students and alumni to share their stories. 316 00:17:29,880 --> 00:17:33,800 Speaker 8: More information is available at HBCU College day dot com. 317 00:17:33,880 --> 00:17:36,479 Speaker 8: You can upload a photo. The photo can be recent 318 00:17:36,720 --> 00:17:40,399 Speaker 8: or from when you attended your HBCU. More information is 319 00:17:40,440 --> 00:17:44,480 Speaker 8: available at HBCU College Day dot com. 320 00:17:44,600 --> 00:17:49,560 Speaker 5: Now let's return to Money Making Conversations Masterclass with Rashaun McDonald. 321 00:17:49,880 --> 00:17:52,439 Speaker 2: I'm speaking to Is York, the owner of York Promotion 322 00:17:52,520 --> 00:17:57,720 Speaker 2: as York promotions. He's a cultural live events expert concerts 323 00:17:57,720 --> 00:18:01,199 Speaker 2: that promote mental health awareness doing the event. Now you 324 00:18:01,240 --> 00:18:04,280 Speaker 2: have an event coming up and and you chose, well, 325 00:18:04,720 --> 00:18:07,920 Speaker 2: this interesting part about you. You're not afraid of going 326 00:18:07,960 --> 00:18:11,720 Speaker 2: into territories that people have told you won't work. And 327 00:18:12,240 --> 00:18:14,919 Speaker 2: just speaking globally to my audience, there's an area in 328 00:18:14,920 --> 00:18:18,240 Speaker 2: Atlanta called the Atlanta Underground and it was very popular 329 00:18:18,280 --> 00:18:19,919 Speaker 2: one time, and then all of a sudden basically just 330 00:18:20,000 --> 00:18:23,879 Speaker 2: died off. And now they're trying to bring it back. 331 00:18:24,480 --> 00:18:27,880 Speaker 2: And my man, mister York decided he's going to take 332 00:18:27,920 --> 00:18:30,800 Speaker 2: on his events down there, and it's proven to be 333 00:18:31,000 --> 00:18:34,439 Speaker 2: an event that's proven to be very popular. But more importantly, 334 00:18:35,080 --> 00:18:39,879 Speaker 2: it's reinvigorating a part of the community that had died 335 00:18:39,920 --> 00:18:43,120 Speaker 2: off or people had no value. How is it important 336 00:18:43,119 --> 00:18:47,040 Speaker 2: and how did you conceptualize, mister York that going to 337 00:18:47,080 --> 00:18:51,880 Speaker 2: Atlanta Underground, an area of Atlanta which people have written off. 338 00:18:52,200 --> 00:18:54,400 Speaker 2: People said, hey, don't go down there. They got crying 339 00:18:54,440 --> 00:18:56,760 Speaker 2: people gonna go. You would never make it, But you 340 00:18:56,840 --> 00:18:58,200 Speaker 2: decided to go against the grain. 341 00:18:58,359 --> 00:19:05,040 Speaker 3: Why well, or sean to me, I felt like it 342 00:19:05,080 --> 00:19:09,640 Speaker 3: was important to speak to the pride of Atlanta when 343 00:19:10,200 --> 00:19:14,920 Speaker 3: when we activated Atlanta and in a certain way, I 344 00:19:14,960 --> 00:19:19,560 Speaker 3: was trying to figure out what where, what areas, or 345 00:19:19,600 --> 00:19:23,440 Speaker 3: what things the does Atlanta have that represents its pride? 346 00:19:23,480 --> 00:19:25,840 Speaker 3: And the underground was one of us, this nostalgic place 347 00:19:25,880 --> 00:19:28,680 Speaker 3: that everyone spoke about, even people from around the country. 348 00:19:28,720 --> 00:19:30,960 Speaker 3: When it came to Atlanta. They knew about the underground. 349 00:19:31,280 --> 00:19:34,200 Speaker 3: Rappers had it in their songs, et cetera. So when 350 00:19:34,240 --> 00:19:37,160 Speaker 3: you yep, and then when I went there, I was like, Wow, 351 00:19:37,240 --> 00:19:39,720 Speaker 3: this can't be this underground, this great underground that everyone 352 00:19:39,760 --> 00:19:44,640 Speaker 3: spoke of. And so the idea came and I said, 353 00:19:44,640 --> 00:19:48,359 Speaker 3: you know what, I'm inspired to do an art event 354 00:19:48,440 --> 00:19:52,160 Speaker 3: and art driven event there to speak to the art 355 00:19:52,280 --> 00:19:55,480 Speaker 3: or creative community here in Atlanta, make them come out, 356 00:19:55,840 --> 00:19:58,960 Speaker 3: come back out to the underground, let them feel it. 357 00:19:59,240 --> 00:20:03,360 Speaker 3: And you know, art it's so raw right, almost had 358 00:20:03,400 --> 00:20:06,560 Speaker 3: no definition. It's just raw. And the underground to me 359 00:20:06,760 --> 00:20:11,040 Speaker 3: was raw. So I said, let's use the underground and 360 00:20:11,800 --> 00:20:14,880 Speaker 3: let's let's let's sort of make it our canvas and 361 00:20:14,920 --> 00:20:17,399 Speaker 3: bring in Atlanta creatives and have them just sort of 362 00:20:17,440 --> 00:20:20,480 Speaker 3: go crazy. And so we touch on every all the 363 00:20:20,520 --> 00:20:21,800 Speaker 3: different creative spaces from you. 364 00:20:21,880 --> 00:20:24,600 Speaker 2: But let me ask you this question, Joe, how many 365 00:20:24,600 --> 00:20:27,480 Speaker 2: people thought you were crazy? Are you out of your mind? 366 00:20:27,720 --> 00:20:30,679 Speaker 2: You felt that, hey, this is a great idea, but 367 00:20:30,720 --> 00:20:33,280 Speaker 2: this is not the right idea. How many people thought that? 368 00:20:33,560 --> 00:20:37,240 Speaker 3: They all did? They all did? They all did? They said, listen, 369 00:20:37,240 --> 00:20:38,840 Speaker 3: we're not going back down there, and you can go 370 00:20:38,880 --> 00:20:39,960 Speaker 3: down there. We're not going back. 371 00:20:44,040 --> 00:20:47,879 Speaker 2: But in the midst of all this mental health you know, 372 00:20:48,480 --> 00:20:50,760 Speaker 2: you know, I know, we jokingly used the word crazy, 373 00:20:50,840 --> 00:20:53,320 Speaker 2: that which is associated sometimes when you were talking about 374 00:20:53,359 --> 00:20:56,960 Speaker 2: people who are mentally not stable, and a lot of 375 00:20:57,000 --> 00:20:59,480 Speaker 2: these words have not become PC. You have to watch 376 00:20:59,480 --> 00:21:02,880 Speaker 2: how you use to our word which you years back. 377 00:21:02,920 --> 00:21:05,280 Speaker 2: You could say those words publicly and people will not 378 00:21:05,359 --> 00:21:08,440 Speaker 2: take offense to them. Now, mental health awareness, we all 379 00:21:08,480 --> 00:21:11,480 Speaker 2: know in the black community, that's a word that mental 380 00:21:11,480 --> 00:21:13,840 Speaker 2: health that Black people run from people. They don't want 381 00:21:13,840 --> 00:21:16,440 Speaker 2: to acknowledge stress. They don't want to we don't even 382 00:21:16,440 --> 00:21:20,200 Speaker 2: want to loted hot blood pressure, let alone mental stress. Now, 383 00:21:20,960 --> 00:21:23,639 Speaker 2: why mental health awareness at your event? 384 00:21:24,560 --> 00:21:27,960 Speaker 3: Well, you know, mental health challenges are real and the 385 00:21:28,080 --> 00:21:32,240 Speaker 3: plays the black community, we all know this. We wanted 386 00:21:32,280 --> 00:21:35,040 Speaker 3: to take advantage of all the large gatherings in these 387 00:21:35,080 --> 00:21:37,560 Speaker 3: events and use them as a safe space for people 388 00:21:37,600 --> 00:21:41,280 Speaker 3: to come and enjoy our food, music culture and be 389 00:21:41,359 --> 00:21:45,720 Speaker 3: exposed to opportunities, you know, to learn best practices and 390 00:21:45,800 --> 00:21:50,960 Speaker 3: coping mechanisms for healing and uh you know, holistic health 391 00:21:51,480 --> 00:21:55,919 Speaker 3: through complementary soul healing chats with licensed therapists you know. 392 00:21:56,000 --> 00:21:58,680 Speaker 3: I event attendees, you know, they get to sit down 393 00:21:58,720 --> 00:22:01,800 Speaker 3: and talk to therapis is you know who look at 394 00:22:01,840 --> 00:22:05,680 Speaker 3: them and they address their challenges and you know, and 395 00:22:06,119 --> 00:22:11,119 Speaker 3: they it has has a great impact for them for 396 00:22:11,200 --> 00:22:13,880 Speaker 3: their families. You know. You also get to learn your 397 00:22:13,960 --> 00:22:17,800 Speaker 3: good meditation, you know, and and other mechanisms to help 398 00:22:17,840 --> 00:22:21,360 Speaker 3: you help you cope and deal fall under the backdrop 399 00:22:21,440 --> 00:22:22,120 Speaker 3: of a festival. 400 00:22:22,359 --> 00:22:25,680 Speaker 2: You know. And it's really interesting because uh, I tell 401 00:22:25,760 --> 00:22:27,399 Speaker 2: us I got a phone call. Let me take this 402 00:22:27,440 --> 00:22:29,080 Speaker 2: phone cause I don't one of don't want them them 403 00:22:29,119 --> 00:22:31,760 Speaker 2: hold on to a demeta. Uh are you on the line. 404 00:22:31,800 --> 00:22:34,520 Speaker 2: This is Rushan McDonald. You're also speaking of mister East 405 00:22:35,000 --> 00:22:37,720 Speaker 2: East York of York Promotions. What is your question? 406 00:22:38,119 --> 00:22:38,280 Speaker 5: Hi? 407 00:22:38,400 --> 00:22:41,320 Speaker 9: Good after them calling to sign out now and get 408 00:22:41,359 --> 00:22:47,440 Speaker 9: involved as a volunteer or any other way that may 409 00:22:47,600 --> 00:22:49,160 Speaker 9: made me Mister York may need help. 410 00:22:49,400 --> 00:22:51,400 Speaker 2: Well, they line it up now for you, mister York. 411 00:22:51,400 --> 00:22:54,280 Speaker 2: They hear, they hear what you're doing for the community. 412 00:22:54,520 --> 00:22:56,879 Speaker 2: You know, you're not just selling tickets, but you're selling health, 413 00:22:57,080 --> 00:23:00,280 Speaker 2: You're selling uh oh, you're selling change. And I think 414 00:23:00,320 --> 00:23:02,919 Speaker 2: that's the motivating factor behind why I brought you on 415 00:23:02,960 --> 00:23:05,520 Speaker 2: the show, because you know, we all can go to 416 00:23:05,600 --> 00:23:07,840 Speaker 2: a concert, but do we go to a concert where 417 00:23:07,840 --> 00:23:11,200 Speaker 2: you actually know the promoter cares about you? And that's 418 00:23:11,240 --> 00:23:13,720 Speaker 2: what you do. Now, please explain. Our name is the Meter. 419 00:23:14,080 --> 00:23:16,680 Speaker 2: How could she get involved as a volunteer, a person 420 00:23:16,720 --> 00:23:19,920 Speaker 2: who wants to be involved with your concerts? Or there 421 00:23:20,000 --> 00:23:21,800 Speaker 2: a contact line? Please talk to her? 422 00:23:22,119 --> 00:23:24,960 Speaker 3: Yes, how are you? And thank you for the call. 423 00:23:26,000 --> 00:23:29,439 Speaker 3: We invite all help and uh obviously you know it 424 00:23:29,440 --> 00:23:32,000 Speaker 3: takes a lot to produce these things, so but you 425 00:23:32,080 --> 00:23:37,800 Speaker 3: can you can email lead direct actually at ais at 426 00:23:37,960 --> 00:23:42,200 Speaker 3: your promotions dot com. You know I'm always checking my emails. 427 00:23:42,240 --> 00:23:44,919 Speaker 3: And again we all we encourage help, you know in 428 00:23:45,000 --> 00:23:45,440 Speaker 3: every way. 429 00:23:46,520 --> 00:23:48,120 Speaker 2: And did you have any of the questions the Meter? 430 00:23:48,680 --> 00:23:51,679 Speaker 10: No, that's it, Thank you very much. I'm definitely on 431 00:23:51,760 --> 00:23:55,560 Speaker 10: a health and wellness journey and just to know that 432 00:23:55,680 --> 00:23:59,480 Speaker 10: somebody is interested in that more than just like you said, 433 00:23:59,760 --> 00:24:01,560 Speaker 10: just entertainment, So well, you. 434 00:24:01,600 --> 00:24:04,399 Speaker 2: Know, sometimes that's how you have to reach people, you know, 435 00:24:04,560 --> 00:24:07,160 Speaker 2: because you know I used to do stand up comedy, 436 00:24:07,280 --> 00:24:09,560 Speaker 2: and as a stand up comedian, you know, I used 437 00:24:09,600 --> 00:24:12,159 Speaker 2: to go on stage. I always knew that people in 438 00:24:12,160 --> 00:24:16,200 Speaker 2: that audience had issues and they and I'm saying, with 439 00:24:16,359 --> 00:24:18,640 Speaker 2: life issues. You know, work all day, they might they 440 00:24:18,680 --> 00:24:21,680 Speaker 2: might have an argument with their wife or their husband, 441 00:24:21,800 --> 00:24:24,400 Speaker 2: or they may have gotten fired. They may have they 442 00:24:24,480 --> 00:24:26,880 Speaker 2: might not have a job, and so I knew it's 443 00:24:26,920 --> 00:24:29,080 Speaker 2: a stand up I was dealing with a lot of 444 00:24:29,200 --> 00:24:33,200 Speaker 2: issues that I was not aware of on that stage, 445 00:24:33,280 --> 00:24:35,600 Speaker 2: and my number one job was to entertain them. My 446 00:24:35,680 --> 00:24:39,200 Speaker 2: number one job was for an hour or forty five minutes, 447 00:24:39,200 --> 00:24:41,840 Speaker 2: however long I was on stage, was to make them 448 00:24:41,880 --> 00:24:46,440 Speaker 2: forget about all that crisis that that they walked away from, 449 00:24:46,720 --> 00:24:49,400 Speaker 2: that they have to return to when I said good night. 450 00:24:49,920 --> 00:24:53,880 Speaker 2: And that's why I'm attracted to what you're trying to do, York, 451 00:24:53,960 --> 00:24:56,960 Speaker 2: because that was my mentality as a performer. And at 452 00:24:57,000 --> 00:25:00,199 Speaker 2: your event, you're taking this step further. You have and 453 00:25:00,280 --> 00:25:03,080 Speaker 2: licensed therapists at your events. 454 00:25:03,119 --> 00:25:07,080 Speaker 3: Correct, Yes we are, Yes, we do yep, and we 455 00:25:07,640 --> 00:25:11,399 Speaker 3: get you get to sit down with them for at 456 00:25:11,480 --> 00:25:14,639 Speaker 3: least six minutes and and talk and just open up. 457 00:25:14,840 --> 00:25:16,800 Speaker 2: Wow. And so let's go back to your events. Now 458 00:25:16,800 --> 00:25:20,400 Speaker 2: you got the Arts Atlanta is every First Friday at 459 00:25:20,400 --> 00:25:21,320 Speaker 2: the Atlanta Underground. 460 00:25:22,440 --> 00:25:25,600 Speaker 3: Yes, it is every first Friday. Next one's coming up September. 461 00:25:25,119 --> 00:25:28,400 Speaker 2: First, and then after that October sixth, and then November third. 462 00:25:28,520 --> 00:25:31,359 Speaker 2: Every first Friday, it's called the Arts Atlanta at the 463 00:25:31,400 --> 00:25:34,639 Speaker 2: Atlanta Underground that we talked about. What is that nighttime event? 464 00:25:34,960 --> 00:25:36,919 Speaker 3: Yeah, we start at nine pm and we go to 465 00:25:37,400 --> 00:25:40,720 Speaker 3: three am. Actually lavings people, some people. Some people hang 466 00:25:40,760 --> 00:25:41,400 Speaker 3: out to three am. 467 00:25:42,960 --> 00:25:46,280 Speaker 2: I tell you right now, I'm old school. I RuSHA 468 00:25:46,320 --> 00:25:48,560 Speaker 2: go say goodbye by one o'clock because that's what time 469 00:25:48,600 --> 00:25:50,679 Speaker 2: the clubs close. Back in my day, they played the 470 00:25:50,680 --> 00:25:52,840 Speaker 2: country song and then I say it's time to go. 471 00:25:52,920 --> 00:25:54,440 Speaker 2: They put it on the Country West. The music they're 472 00:25:54,440 --> 00:25:56,480 Speaker 2: trying to run us out of. Yea, but the beauty 473 00:25:56,520 --> 00:25:59,160 Speaker 2: of it. As we wrap up this interview, mister York, 474 00:25:59,359 --> 00:26:03,240 Speaker 2: what exact it goes on at that event, the Arts Atlanta, 475 00:26:03,560 --> 00:26:06,920 Speaker 2: that happens the first Friday at the Underground in Atlanta, 476 00:26:07,560 --> 00:26:11,840 Speaker 2: every first Friday. What is the what is the entertainment, 477 00:26:11,840 --> 00:26:14,280 Speaker 2: and what is the accomplishment as we wrap this interview up. 478 00:26:14,400 --> 00:26:16,920 Speaker 3: Okay, it's an immersive art experience. But when you come 479 00:26:16,960 --> 00:26:20,119 Speaker 3: you experience all different forms of art. So we have 480 00:26:20,280 --> 00:26:24,000 Speaker 3: regular we have art, we have film, music, we have comedy, 481 00:26:24,040 --> 00:26:27,240 Speaker 3: we have dance, we even have DJs. We have food. 482 00:26:27,720 --> 00:26:30,400 Speaker 3: So when you come there, again, it's an immersive art experience. 483 00:26:30,440 --> 00:26:35,920 Speaker 3: So it's sensory overloads. Art sensory overload and so so you. 484 00:26:34,880 --> 00:26:39,520 Speaker 2: Have you have tap two autists, you have films, movies 485 00:26:39,560 --> 00:26:42,119 Speaker 2: that are being played. Like I said, you have food 486 00:26:42,400 --> 00:26:47,280 Speaker 2: so people can dream. You have great security. All these 487 00:26:47,320 --> 00:26:49,680 Speaker 2: things are important that you want people to know down 488 00:26:49,720 --> 00:26:52,240 Speaker 2: that they come into a very safe environment, a very 489 00:26:52,280 --> 00:26:55,960 Speaker 2: friendly environment. And I'm assuming a very diverse environment too, 490 00:26:56,400 --> 00:26:57,359 Speaker 2: racially as well. 491 00:26:57,359 --> 00:27:01,919 Speaker 3: Correct, Yes, very diverse racially. People from all walk to life. 492 00:27:02,640 --> 00:27:07,719 Speaker 3: I've met father I've met grandfathers sitting enjoying experience with 493 00:27:07,760 --> 00:27:13,200 Speaker 3: their sons and grandsons, three generations of families just enjoying 494 00:27:13,200 --> 00:27:15,880 Speaker 3: the experience. So yeah, people from all walks of life, 495 00:27:16,119 --> 00:27:16,960 Speaker 3: all types of people. 496 00:27:17,040 --> 00:27:19,760 Speaker 2: Congratulations again, tell us how we can reach you, tell 497 00:27:19,800 --> 00:27:21,800 Speaker 2: us about your website again, thank you for coming on 498 00:27:21,840 --> 00:27:24,840 Speaker 2: money making conversation. How do we get in touch with you? 499 00:27:24,840 --> 00:27:27,919 Speaker 3: You can get in touch with me at your www. 500 00:27:28,000 --> 00:27:31,120 Speaker 3: Dot York Promotions dot com or ai s at your 501 00:27:31,200 --> 00:27:33,080 Speaker 3: promotions dot com. And then also I want to throw 502 00:27:33,080 --> 00:27:35,720 Speaker 3: in there, but Sean, we got the big event with 503 00:27:35,920 --> 00:27:38,840 Speaker 3: Jermain Decree Social Death Festival and that's again a mental 504 00:27:38,840 --> 00:27:42,359 Speaker 3: health initiative. Wow October seventh and eight, Salay Sunday. 505 00:27:42,359 --> 00:27:44,640 Speaker 2: I want to make sure, well, guess what we bring 506 00:27:44,680 --> 00:27:46,919 Speaker 2: you back for that event because I think, because you know, 507 00:27:47,040 --> 00:27:49,360 Speaker 2: this is more than just an interview about a concert. 508 00:27:49,640 --> 00:27:54,560 Speaker 2: This about our community supporting an initiative that you've you've 509 00:27:54,760 --> 00:27:57,959 Speaker 2: ingrained into your process. You know your events, and like 510 00:27:57,960 --> 00:27:59,720 Speaker 2: I said, reason I have to commend you on that 511 00:27:59,720 --> 00:28:02,480 Speaker 2: because I've done a lot of concerts. I've done music 512 00:28:02,520 --> 00:28:06,440 Speaker 2: concerts and up comedy concerts, created the Hoodie Awards and 513 00:28:06,440 --> 00:28:10,200 Speaker 2: the Neighborhood Awards, and I never in my mind thought 514 00:28:10,240 --> 00:28:12,439 Speaker 2: this was an option or even thought in this direction. 515 00:28:12,520 --> 00:28:16,920 Speaker 2: But as a performer, I knew that I was exercising 516 00:28:16,960 --> 00:28:19,120 Speaker 2: a lot of demons from people when they was when 517 00:28:19,119 --> 00:28:21,920 Speaker 2: I was on stage making them laugh. So I knew 518 00:28:22,400 --> 00:28:26,240 Speaker 2: from that standpoint, my duties, my responsibilities is as a performer, 519 00:28:26,640 --> 00:28:29,080 Speaker 2: but you as a promoter at taking a one step 520 00:28:29,119 --> 00:28:33,320 Speaker 2: because you're having people there to assist people. You know, 521 00:28:33,800 --> 00:28:37,280 Speaker 2: they go on stage, they let them know the facilities 522 00:28:37,320 --> 00:28:39,320 Speaker 2: and back if you go back there and talk to 523 00:28:39,360 --> 00:28:42,360 Speaker 2: a counselor all that in the process of a show. 524 00:28:42,640 --> 00:28:44,840 Speaker 2: It's an amazing thing. I definitely want to invite you 525 00:28:44,880 --> 00:28:48,200 Speaker 2: back for the Social Death event that's in October because 526 00:28:48,200 --> 00:28:51,200 Speaker 2: this is about community and we making a big push 527 00:28:51,240 --> 00:28:54,280 Speaker 2: on this show about mental health awareness in the black community. 528 00:28:54,400 --> 00:28:56,560 Speaker 2: We don't want to shove it down people's throat, but 529 00:28:56,680 --> 00:28:59,719 Speaker 2: I think the way you're doing it makes it edible. Okay, 530 00:28:59,800 --> 00:29:01,400 Speaker 2: So I want to thank you for coming on the 531 00:29:01,400 --> 00:29:02,680 Speaker 2: show East York and we talked soon. 532 00:29:02,720 --> 00:29:05,200 Speaker 3: Okay, my friend, thank you, brother, Thank you York. 533 00:29:05,120 --> 00:29:07,480 Speaker 2: Promotions dot com. That's where you can reach him in 534 00:29:07,520 --> 00:29:08,560 Speaker 2: all his events. 535 00:29:10,320 --> 00:29:13,440 Speaker 5: Let me tell you about the host of Moneymaking Conversations, 536 00:29:13,600 --> 00:29:17,440 Speaker 5: Rushan McDonald. Rushan's a two time Emmy Award winner, three 537 00:29:17,480 --> 00:29:22,200 Speaker 5: time NAACP Image Award winner, sitcom writer, stand up comic, 538 00:29:22,360 --> 00:29:26,240 Speaker 5: and former IBM executive. Thank you for joining us for 539 00:29:26,320 --> 00:29:31,360 Speaker 5: this edition of Money Making Conversations Masterclass money Making Conversations 540 00:29:31,480 --> 00:29:34,960 Speaker 5: Masterclass with Rushan McDonald is produced by thirty eight to 541 00:29:35,040 --> 00:29:38,760 Speaker 5: fifteen Media Inc. More information about thirty eight to fifteen 542 00:29:38,880 --> 00:29:42,120 Speaker 5: Media Inc. Is available at thirty eight to fifteen media 543 00:29:42,200 --> 00:29:45,880 Speaker 5: dot com. And always remember to lead with your gifts.