WEBVTT - The Fifth Hour: Ben Knows Biotech 0:00:00.720 --> 0:00:01.480 Kabbooms. 0:00:02.279 --> 0:00:05.400 If you thought four hours a day, twelve hundred minutes 0:00:05.440 --> 0:00:09.200 a week was enough, think again. He's the last remnants 0:00:09.200 --> 0:00:12.480 of the old republic, a sol fashion of fairness. He 0:00:12.600 --> 0:00:15.520 treats crackheads in the ghetto gutter the same as the 0:00:15.640 --> 0:00:17.480 rich pill poppers in the penthouse. 0:00:18.079 --> 0:00:18.360 Wow. 0:00:18.600 --> 0:00:22.320 The Clearinghouse of Hot takes break free for something special. 0:00:22.680 --> 0:00:29.360 The Fifth Hour with Ben Maller starts right now in the. 0:00:29.480 --> 0:00:35.760 A every way you have stumbled on the Fifth Hour 0:00:35.920 --> 0:00:40.440 with Ben Mahler and Danny g Radio as we kick 0:00:40.479 --> 0:00:44.440 off a very important weekend here in the middle part 0:00:44.520 --> 0:00:49.599 of May. As this is the weekend that the Eagle 0:00:49.760 --> 0:00:54.040 will land in Minnesota. We're gonna have information. If you 0:00:54.240 --> 0:00:57.760 have not heard any of the promotion for the Malor 0:00:57.840 --> 0:00:59.880 Meet and greet in Minnesota, We're gonna have information on 0:01:00.120 --> 0:01:02.320 that coming up. But I wanted to do something a 0:01:02.360 --> 0:01:05.600 little different on the podcast. I figure we have this 0:01:05.640 --> 0:01:10.000 great platform. We have thousands and thousands of people that 0:01:10.040 --> 0:01:13.600 download this podcast on a weekly basis. God bless you 0:01:14.240 --> 0:01:18.520 and thank you for that. And things that catch my attention, 0:01:18.680 --> 0:01:21.399 things that across my radar that I'm interested in. Why 0:01:21.400 --> 0:01:23.559 don't we do a little bit of a deeper dive 0:01:23.680 --> 0:01:26.880 on them and see where we can go. And one 0:01:26.920 --> 0:01:29.360 of the stories over the last couple of weeks that 0:01:29.560 --> 0:01:33.600 has popped into my head and I cannot, I cannot 0:01:33.680 --> 0:01:35.480 get it out of my head is the life and 0:01:35.600 --> 0:01:41.000 times of Bo Jackson. Now, you gotta understand that this 0:01:41.120 --> 0:01:44.160 Bo Jackson story is off the wall if you didn't 0:01:44.160 --> 0:01:48.560 hear about it, a legend in the NFL with our Raiders, 0:01:48.640 --> 0:01:52.040 the La Raiders, the Kansas City Royals back in the 0:01:52.200 --> 0:01:56.120 nineteen eighties. And Bo Jackson is now sixty years old 0:01:56.680 --> 0:02:02.280 and is suffering from a chronic medical condition hiccups. You 0:02:02.280 --> 0:02:04.680 probably say, well, hiccups are something that happens when you 0:02:04.760 --> 0:02:06.920 drink too much carbonation. You know, I had it when 0:02:06.920 --> 0:02:09.080 I was a kid, or even as an adult, back 0:02:09.120 --> 0:02:10.800 when I used to drink soda and I'd have too 0:02:10.880 --> 0:02:14.280 much Doctor Pepper, too much cherry Coke, I would have 0:02:14.360 --> 0:02:17.720 the hiccups. But there is a chronic level of hiccups. 0:02:17.720 --> 0:02:22.360 And Bo Jackson said he's had this condition for almost 0:02:22.400 --> 0:02:26.920 a year. That he's had this it's wild to me. Now. 0:02:27.520 --> 0:02:30.400 Another reason that I'm interested, not only was a child 0:02:30.480 --> 0:02:33.079 when Bo Jackson was playing and I was amazed by 0:02:33.080 --> 0:02:36.520 the ability to play in the NFL and baseball at 0:02:36.560 --> 0:02:39.239 the same time. But I started out at a very 0:02:39.280 --> 0:02:42.000 young age. As you may know or may not know, 0:02:42.040 --> 0:02:44.280 and you may not care, but I started at a 0:02:44.320 --> 0:02:47.320 very young age in radio. I was nineteen years old, 0:02:47.400 --> 0:02:50.400 so I was only a few years removed from being 0:02:50.480 --> 0:02:53.680 like a hart O fan. And one of my first 0:02:53.760 --> 0:02:56.360 assignments for the station I worked at in San Diego 0:02:57.000 --> 0:03:00.799 was to cover the California as I covered the sports scene. 0:03:00.840 --> 0:03:05.040 But at that time, Bo Jackson had gone through the 0:03:05.080 --> 0:03:09.639 major injury with the Raiders. He had retired from everything. 0:03:09.720 --> 0:03:11.800 He came back as a baseball player. He was playing 0:03:11.800 --> 0:03:15.080 for the California Angels. And here I am. I'm a 0:03:15.200 --> 0:03:19.880 nineteen year old guy, and I'm interviewing Bo Jackson. And 0:03:20.160 --> 0:03:24.040 Bo was really cool and he had a bit of 0:03:24.080 --> 0:03:27.160 a stuttering problem, but he didn't mind talking. He was 0:03:27.280 --> 0:03:30.359 very available to those dopes like me and the other 0:03:30.400 --> 0:03:33.000 idiots in the media. So I'm interested in this, and 0:03:33.040 --> 0:03:35.080 now to hear that Bo's been going through this, I 0:03:35.080 --> 0:03:37.200 didn't even know this was a thing. I didn't really 0:03:37.240 --> 0:03:40.160 know much about it. Bo talked about all these different 0:03:40.200 --> 0:03:42.400 remedies that he's going through. So I said, you know what, 0:03:43.040 --> 0:03:45.640 we need to get somebody on this podcast. I've got 0:03:45.640 --> 0:03:48.240 to learn more about this. I need to learn more 0:03:48.280 --> 0:03:52.120 about this. So we'll get into the Minnesota stuff. But 0:03:52.400 --> 0:03:54.760 before we get to that, I wanted to bring on 0:03:54.960 --> 0:03:58.800 someone who knows all and my man Danny g He 0:03:59.400 --> 0:04:04.600 turned over some rocks, he went behind some mountains, and 0:04:04.640 --> 0:04:08.160 we have got on the podcast. Right now, we're gonna 0:04:08.200 --> 0:04:12.560 welcome in MJ. Keeveman is her name, and she has 0:04:12.680 --> 0:04:16.240 forgotten more about hiccups than I will ever know. How 0:04:16.279 --> 0:04:19.280 do I know that? She is the founder, She's the 0:04:19.320 --> 0:04:23.880 CEO of a company which I believe is the only 0:04:24.000 --> 0:04:31.680 company dedicated to researching hiccups. Hello, Yes, we talk to 0:04:31.880 --> 0:04:35.279 the captains of industry on this podcast. But this boat 0:04:35.320 --> 0:04:39.080 Jackson story fascinates me, as I explained, So let's get 0:04:39.120 --> 0:04:42.440 into it right now. We welcome in MJ. Keeveman is 0:04:42.480 --> 0:04:46.120 her name. Hiccups are her game. And so before we 0:04:46.160 --> 0:04:50.640 get into the boat Jackson stuff, MJ. Tel the lay 0:04:50.720 --> 0:04:55.000 person who's listening to this podcast, like, how does one 0:04:55.120 --> 0:04:59.760 start going down a rabbit hole on the hiccups? 0:04:59.760 --> 0:04:59.880 How? 0:05:00.000 --> 0:05:02.680 How did this begin? Yeah? 0:05:02.720 --> 0:05:05.719 So I'm the CEO of a company called meter Health, 0:05:05.720 --> 0:05:09.920 who are a biotechnology company that's advancing science and developing 0:05:09.960 --> 0:05:13.120 solutions for the whole spectrum of hiccups, so all the 0:05:13.160 --> 0:05:15.680 way from the occasional hiccups that we're familiar with day 0:05:15.720 --> 0:05:18.520 to day to chronic kickups like the one that bo 0:05:18.680 --> 0:05:22.800 Jackson is experiencing. I got into this because I experienced 0:05:22.880 --> 0:05:25.720 what I now know were likely chronic kickups back when 0:05:25.720 --> 0:05:28.440 I was a kid. I had hiccups for about three months, 0:05:28.640 --> 0:05:30.719 multiple bouts per day, the bouts of blasts for hours 0:05:30.720 --> 0:05:35.080 at a time, for months on end, And that's what 0:05:35.200 --> 0:05:37.840 got me into this space. The more that I started 0:05:38.000 --> 0:05:41.800 researching and trying to understand what I was experiencing, the 0:05:41.800 --> 0:05:44.640 more that I realized that it's a severely unmet medical 0:05:44.720 --> 0:05:47.240 need in this space of chronic kickups. And obviously everyone 0:05:47.279 --> 0:05:49.760 thinks of hiccups is something that always goes away with 0:05:49.800 --> 0:05:51.839 time or with the use of home remedies, but for 0:05:51.960 --> 0:05:56.440 millions of people worldwide, including hundreds of thousands of chemotherapy 0:05:56.480 --> 0:05:59.640 patients per year in the US alone, hickups can be devastating, 0:05:59.680 --> 0:06:01.400 a call of life and life threatening, and we call 0:06:01.440 --> 0:06:02.479 those chronic kickups. 0:06:03.080 --> 0:06:06.920 Oh yeah, I know. I think we all get hiccups occasionally. 0:06:06.920 --> 0:06:09.560 But I remember when I was a kid, and you know, 0:06:09.640 --> 0:06:11.680 it's always awkwardhen you're around your friends and stuff. But 0:06:11.720 --> 0:06:14.800 how how common you gave some numbers there? How common 0:06:15.520 --> 0:06:18.400 is this? Uh, you know day to day out of 0:06:18.640 --> 0:06:21.719 you know, one hundred people, how many maybe it's even 0:06:21.760 --> 0:06:25.839 more than that, But how how common is like chronic hiccups. 0:06:26.279 --> 0:06:28.800 When we talk about chronic kickups, we typically bucket them 0:06:28.839 --> 0:06:31.960 into two different categories. One are chronic kickups that last 0:06:32.040 --> 0:06:34.440 for longer than forty eight hours but are connected to 0:06:34.440 --> 0:06:38.280 when underlying medical condition or medical treatment. So, for example, 0:06:39.520 --> 0:06:43.599 patients can experience chronic hiccups related to chemote therapy for 0:06:43.680 --> 0:06:46.720 weeks on ends in relation to their chemot therapy treatments, 0:06:47.000 --> 0:06:50.880 but often those hiccups resolve once they're chemotherapy treatments stop. 0:06:51.440 --> 0:06:53.520 But on the opposite side, we have what are called 0:06:53.600 --> 0:06:57.480 intractable hiccups, and intractable hiccups are a subset of chronic 0:06:57.520 --> 0:07:00.600 kickups that last for years and years, and doctors are 0:07:00.600 --> 0:07:04.920 often unable to pinpoint and underlying cause that's related to 0:07:05.000 --> 0:07:07.200 hiccups or that's causing the hiccups. And that makes them 0:07:07.200 --> 0:07:09.960 extremely difficult to treat and also makes them prone to 0:07:10.040 --> 0:07:13.720 continuing for longer. In terms of chronic hiccups related to 0:07:13.840 --> 0:07:17.880 things like chemotherapy, millions of people experience that worldwide, but 0:07:18.080 --> 0:07:22.200 intractable hiccups only about a thousand people experience them per 0:07:22.280 --> 0:07:23.600 year in the US alone. 0:07:24.120 --> 0:07:28.240 Interesting and has anyone explained? Maybe this is out there 0:07:28.240 --> 0:07:30.640 and I'm just an idiot, but like why do why 0:07:30.680 --> 0:07:33.800 do humans hiccup? Like what is the what is the 0:07:33.840 --> 0:07:36.840 reason for that? Is there a good reason for it? 0:07:36.920 --> 0:07:39.560 Is it? Does it help some way? Like why do 0:07:39.680 --> 0:07:40.400 we do it at all? 0:07:41.240 --> 0:07:44.840 So my scientific co founder actually recently published on this, 0:07:45.800 --> 0:07:50.000 and his theory is that hiccups. Hiccups occur as a 0:07:50.080 --> 0:07:53.320 vestigial breathing pattern. So similarly to the way that we 0:07:53.360 --> 0:07:57.760 have a primary, secondary, and a tertiary cardiac rhythm, we 0:07:57.920 --> 0:08:03.360 also have primary, secondary, and tersiery breathing rhythms. Essentially, So 0:08:03.520 --> 0:08:06.240 anytime that our body is quote shocked out of a 0:08:06.280 --> 0:08:09.280 normal breathing pattern, or you feel is that you can't 0:08:09.280 --> 0:08:13.520 breathe normally, you will fall into this secondary or vestigial 0:08:13.560 --> 0:08:16.960 breathing pattern, which is a hiccup breathing pattern. He believes 0:08:16.960 --> 0:08:21.120 that that's an evolutionary response that evolved from our amphibious 0:08:21.160 --> 0:08:23.840 ancestors needed a way of bringing water in through the 0:08:23.880 --> 0:08:27.400 gills while keeping it out of the lungs. And amphibians 0:08:27.440 --> 0:08:30.280 have a flap of cartilage called the glottis that helps 0:08:30.320 --> 0:08:33.360 them do exactly that. Humans also have a glottis. So 0:08:33.559 --> 0:08:36.240 that's how we have this physiological hiccup reflex. 0:08:37.040 --> 0:08:39.199 Wow, so we can blame the fact that we were 0:08:39.240 --> 0:08:42.719 in the ocean. That's the reason. That's amazing to me. 0:08:42.840 --> 0:08:44.040 I love that. That's great. 0:08:45.160 --> 0:08:46.320 Awe, that's super interesting. 0:08:46.520 --> 0:08:51.600 That is that's wild. My mind's wandering here. But let's 0:08:51.600 --> 0:08:53.319 get to Bo Jackson. I want to I wanted to 0:08:53.360 --> 0:08:56.040 talk to you about Bo specifically. You know, I do 0:08:56.080 --> 0:08:58.079 a sports show and a lot of people even though 0:08:58.080 --> 0:09:02.720 this podcast we talked to titans of industry like yourself, 0:09:02.760 --> 0:09:05.000 but we always go through the sports windows. So Bo 0:09:05.160 --> 0:09:08.720 Jackson legendary figure in the sporting world and all that. 0:09:09.040 --> 0:09:11.880 And I saw this interview that he did when he 0:09:11.920 --> 0:09:15.280 revealed that he's had the hiccups, and he actually missed 0:09:15.320 --> 0:09:18.880 a very big event in Alabama at his old school, 0:09:18.920 --> 0:09:20.959 Auburn because he didn't want to show up because he's 0:09:20.960 --> 0:09:23.400 had the hiccups and all that for over a year 0:09:24.040 --> 0:09:27.000 and it's it's wild. And he said that he's dabbled 0:09:27.000 --> 0:09:28.800 in all these home remedies. And since you run a 0:09:28.840 --> 0:09:32.040 company and you're the CEO of a company involved in 0:09:32.600 --> 0:09:34.719 the hiccup world, I wanted to go through these and 0:09:34.840 --> 0:09:39.160 get your thoughts on if they do anything at all 0:09:39.760 --> 0:09:42.200 or they are just nonsense. So Bo Jackson said that 0:09:42.320 --> 0:09:49.840 he tried the scare technique, and uh, what exactly is that? 0:09:49.920 --> 0:09:51.439 For those that don't know, I assume it's kind of 0:09:51.520 --> 0:09:54.120 obvious that you get scared and then you stop doing 0:09:54.120 --> 0:09:58.440 the higgups, But does that work at all? 0:09:59.000 --> 0:10:01.560 That could have some scientific merit and could work for 0:10:01.640 --> 0:10:04.080 some people anytime you want to stop the hiccups, you 0:10:04.120 --> 0:10:07.920 want to essentially shock your breathing patterns back to normal. 0:10:08.280 --> 0:10:11.280 I think for a lot of people, being scared wouldn't 0:10:11.320 --> 0:10:14.880 be a subfishment stimulus for that. But it's fully possible 0:10:14.880 --> 0:10:17.280 for some people. But in Bo Jackson's case, there's almost 0:10:17.360 --> 0:10:18.400 no way that that would work. 0:10:18.520 --> 0:10:21.319 Yeah, he also said he tried hanging upside down. I 0:10:21.360 --> 0:10:23.440 think if I tried to hang upside down, MJ, I 0:10:23.440 --> 0:10:26.000 would die, I would not be able to do it, 0:10:26.080 --> 0:10:29.360 But BO said, he tried that you ever heard of 0:10:29.400 --> 0:10:29.960 that working. 0:10:30.720 --> 0:10:33.240 I've actually never heard of that as a remedy before this, 0:10:33.800 --> 0:10:35.600 and I can't really think of a reason why that 0:10:35.640 --> 0:10:38.439 one would work. But yeah, I have not heard of 0:10:38.480 --> 0:10:38.920 that before. 0:10:39.080 --> 0:10:41.360 All right, he said, Now this one, I've heard of 0:10:42.080 --> 0:10:44.600 drinking water. I remember when I was a kid, they 0:10:44.600 --> 0:10:47.040 said cold water. I think was what I remember when 0:10:47.080 --> 0:10:52.599 I was younger. Does that do anything that could provide. 0:10:52.200 --> 0:10:55.680 Some stimulation to nerves in the roape, mouth or abdomen 0:10:55.720 --> 0:10:57.960 that can help reset breathing patterns, or the act of 0:10:58.040 --> 0:11:00.719 swallowing water could provide some crush So that helps you that, 0:11:00.840 --> 0:11:03.720 But for most people, even with just occasional, everyday hiccups, 0:11:03.720 --> 0:11:06.160 that's likely too beak of a stimulus. 0:11:06.360 --> 0:11:08.760 All right. Now, the other one here that he mentioned, 0:11:09.240 --> 0:11:12.000 I really need information on this, and you're the person, MJ. 0:11:12.960 --> 0:11:17.840 He said that he smelled the back end of a porcupine. 0:11:19.200 --> 0:11:25.280 He claimed, Now, what the heck is this? Where would 0:11:25.320 --> 0:11:27.160 one say, hey, this is a good idea, let's get 0:11:27.160 --> 0:11:30.240 a porcupine and that will make the hiccups go away. 0:11:31.360 --> 0:11:34.640 Yeah, I genuinely have no idea when people sent me 0:11:35.559 --> 0:11:38.000 this interviewer of the article when it was initially coming out. 0:11:38.000 --> 0:11:40.199 That's what they were all pointing out I have never 0:11:40.240 --> 0:11:43.040 heard about before. I don't know if it was a joke, 0:11:43.880 --> 0:11:47.800 but I have no what a porcupine smelled like. I 0:11:47.840 --> 0:11:48.920 have no input on that own. 0:11:48.960 --> 0:11:49.040 Well. 0:11:49.080 --> 0:11:51.920 I would think anything on that end does not smell 0:11:51.960 --> 0:11:54.280 particularly good. But why stop with a porcupine? 0:11:54.360 --> 0:11:54.440 Right? 0:11:54.440 --> 0:11:56.400 You can go to the zoo and there's elephants from 0:11:56.480 --> 0:12:01.160 Ryan Hose and you can just knock yourself out. The 0:12:01.240 --> 0:12:04.400 other one that I remember this is for everything. Any 0:12:04.640 --> 0:12:06.679 if you go to any of these places that have 0:12:06.800 --> 0:12:10.360 like home remedies, they'll say apple cider vinegar that apple 0:12:10.440 --> 0:12:14.000 cider vinegers like the magic elixir. So you are the 0:12:14.720 --> 0:12:17.040 number one person to talk to when it comes to hiccups. 0:12:17.080 --> 0:12:21.239 So does apple cider vinegar MJ work for the hiccups? 0:12:21.640 --> 0:12:25.480 Yeah, Apple setter vinegar can be effective for the hiccups 0:12:25.240 --> 0:12:27.880 A meter halt. We actually have a consumer product that 0:12:28.240 --> 0:12:31.280 it's a lollipop that stop stop pickups that incorporates apple 0:12:31.320 --> 0:12:34.080 cider vinegar. The problem with apple stader finger in a 0:12:34.080 --> 0:12:37.280 lot of cases is that a it's very difficult for 0:12:37.480 --> 0:12:41.160 people to drink. It tastes bad. It's kind of shocking. 0:12:41.160 --> 0:12:44.360 But also if you have things like mouthstores from chemotherapy, 0:12:44.600 --> 0:12:49.120 the acidic content of apple setter vinegar can really impact 0:12:49.120 --> 0:12:51.480 things like mouth stores. If you have trouble swallowing, that's 0:12:51.520 --> 0:12:53.680 going to be even more difficult to use. But apple 0:12:53.679 --> 0:12:55.080 set of vinegar can be effective. 0:12:55.800 --> 0:12:58.440 All right, So we've got that, and now let's get 0:12:58.480 --> 0:13:03.440 to the main event here. Jackson said that, and maybe 0:13:03.480 --> 0:13:05.319 he's already had it. We have I have not gotten 0:13:05.320 --> 0:13:07.800 an update on this as we're recording this podcast, but 0:13:07.880 --> 0:13:11.720 both said that he was scheduled to have surgery to 0:13:11.880 --> 0:13:15.560 cure the hiccups. This fascinates me, like, what what kind 0:13:15.600 --> 0:13:20.120 of surgery? Uh, you think he's obviously you don't know, Bob, 0:13:20.200 --> 0:13:22.360 But what do you think he's he's going to have 0:13:22.559 --> 0:13:24.320 done here or has had done? 0:13:25.240 --> 0:13:28.520 If I had to guess, I would say that they'd 0:13:28.559 --> 0:13:31.880 be performing a frenic nerve oblation surgery or some other 0:13:31.960 --> 0:13:34.760 kind of surgery that would clip some of the key 0:13:34.760 --> 0:13:38.400 nerves involved in the hiccup reflex. There are some other 0:13:39.160 --> 0:13:43.760 surgical or non surgical ways that doctors might approach intractable hiccups. 0:13:43.800 --> 0:13:49.120 Like that botox even is one orthodontic work can be another. 0:13:49.200 --> 0:13:53.240 So orthodonic surgery could make an impact on intractable hiccups. 0:13:53.280 --> 0:13:55.079 But my guests would be kind of clipping one of 0:13:55.120 --> 0:13:57.600 those key nerves involved in the hiccup reflex. 0:13:58.480 --> 0:14:01.920 And how long rough has that? I had never heard 0:14:01.960 --> 0:14:03.679 of this before Bow brought it up. That's one of 0:14:03.720 --> 0:14:05.320 the reasons I wanted to talk to you, is like, 0:14:05.400 --> 0:14:08.920 how how long has this procedure been around? Because I 0:14:08.960 --> 0:14:11.960 don't ever remember hearing anything about it. Maybe I'm not 0:14:12.040 --> 0:14:14.960 in that world, you're in that world, But how how 0:14:15.000 --> 0:14:17.200 long has that been around? Is that a long term thing? 0:14:17.240 --> 0:14:17.920 Is more recent? 0:14:18.760 --> 0:14:21.400 It's been more recent if you go back a really 0:14:21.520 --> 0:14:25.480 long time, so back towards just, you know, way further 0:14:25.520 --> 0:14:28.120 back in history, chronic hiccups and intractable hiccups like this 0:14:28.200 --> 0:14:32.320 have always been around. These surgical interventions are newer, so 0:14:32.880 --> 0:14:36.400 they still aren't I guess as bold documented in terms 0:14:36.440 --> 0:14:39.000 of how they work for the exact kind of surgery 0:14:39.040 --> 0:14:41.680 that people would perform. There's just not a great kind 0:14:41.680 --> 0:14:45.320 of diagnosis or treatment protocol for intractable hiccups. These are 0:14:45.440 --> 0:14:48.200 newer surgeries, but they've been around at least for decades. 0:14:48.960 --> 0:14:52.440 I got you. And is this a genetic thing or 0:14:52.520 --> 0:14:55.160 is it something that just kind of develops randomly. 0:14:55.880 --> 0:14:58.520 So there can be a variety of factors. What's interesting 0:14:58.520 --> 0:15:03.040 about intractable hiccups And the longest recorded case of intractablehiccups 0:15:03.080 --> 0:15:07.640 ever was sixty four years. They tend to occur more 0:15:07.720 --> 0:15:10.760 in men over the age of fifty. But what really 0:15:10.800 --> 0:15:13.240 makes intractable hickups tricky is the fact that they can't 0:15:13.280 --> 0:15:16.960 be linked, oftentimes to an underlying cause. So I know 0:15:17.080 --> 0:15:19.280 a lot of people who I've worked with for many, 0:15:19.360 --> 0:15:22.080 many years who have had their whole quality of life 0:15:22.160 --> 0:15:26.280 just turned around by having intractable hiccups, Because not only 0:15:26.640 --> 0:15:30.800 do the actual hiccups prevent their ability to socialize or 0:15:30.880 --> 0:15:33.120 to have a job, or to eat or to sleep, 0:15:33.240 --> 0:15:36.680 but the fact that there are so many treatment options 0:15:36.720 --> 0:15:38.840 that either only work for a brief period of time 0:15:39.000 --> 0:15:43.680 or don't work at all is also exceptionally frustrating and debilitating. 0:15:44.560 --> 0:15:47.560 Yeah, and so you've got your company and you're working 0:15:47.640 --> 0:15:52.160 on different solutions and all that. Do you think that 0:15:52.360 --> 0:15:54.600 we'll have like you could take a pill or something, 0:15:54.720 --> 0:15:56.720 or like, what do you think the end game if 0:15:56.720 --> 0:16:00.000 there is one to make the hiccup problem go away. 0:16:01.320 --> 0:16:04.920 Yeah, I think that for certain cases, like patients who 0:16:05.000 --> 0:16:08.240 have chronic hiccups from chemotherapy. We're developing a pill for 0:16:08.320 --> 0:16:12.760 that now. But in terms of intractable hiccups, that could 0:16:12.880 --> 0:16:15.480 be something like a medical device that could also be 0:16:15.520 --> 0:16:18.120 a pill. Trick I think in the case of intractable 0:16:18.160 --> 0:16:22.920 hiccups is to minimize pickups as a symptom, if you will. So, 0:16:22.920 --> 0:16:24.960 Obviously hiccups can be a disease in their own right, 0:16:25.040 --> 0:16:29.480 but you want to stop someone from hiccupping while also 0:16:30.200 --> 0:16:34.240 being able to diagnose what might be causing the underlying hiccups. 0:16:34.240 --> 0:16:38.720 So I think managing hiccups on medication, to manage hiccups 0:16:38.760 --> 0:16:41.120 that are intractable, is important. Yeah. 0:16:41.120 --> 0:16:43.480 I was checking out your website and then you'd mentioned 0:16:43.480 --> 0:16:46.600 the like the lollipop, which is not a lollipop. It's 0:16:46.640 --> 0:16:49.440 it's a medical I guess thing, right, it's to help 0:16:49.520 --> 0:16:53.560 the the Uh, how is it different? I guess I'm 0:16:53.560 --> 0:16:55.920 looking at it here, it looks it looks not bad 0:16:55.920 --> 0:16:58.720 at all, Like, what what makes it so magical? 0:16:59.320 --> 0:17:02.880 Yeah, the lollipops are only meant for occasional hiccups. So 0:17:02.880 --> 0:17:04.520 those are the types of pickups that we get from 0:17:04.720 --> 0:17:07.639 drinking alcohol, eating something too fast, et cetera. So hiccups 0:17:07.680 --> 0:17:11.119 that only last for under forty eight hours. And what 0:17:11.240 --> 0:17:14.880 helps the pop work is both the blend of ingredients 0:17:14.920 --> 0:17:18.600 inside the pop that can send us signal back to 0:17:18.640 --> 0:17:22.040 your brain stem where our central pattern generator for breathing 0:17:22.119 --> 0:17:25.560 is and reset breathing patterns back to normal, but also 0:17:25.680 --> 0:17:28.200 the actual mechanism of sucking on a lollipop can help 0:17:28.480 --> 0:17:32.000 send that signal as well. It's important to note that 0:17:32.160 --> 0:17:35.320 the kind of stimulus or the signals sent by the 0:17:35.359 --> 0:17:39.920 lollipop are not strong enough for cases of chronic hiccups, 0:17:39.960 --> 0:17:43.760 like for bojaction, for example. You need something much stronger 0:17:43.800 --> 0:17:47.720 to continue to help reset breathing patterns back to normal. 0:17:48.200 --> 0:17:49.879 I also saw you had you had a great some 0:17:49.920 --> 0:17:53.440 great stats on this, which I didn't know about until 0:17:53.440 --> 0:17:55.600 I looked at your website, but they said that a 0:17:55.600 --> 0:17:59.200 couple of years ago was the third most searched on Google. 0:17:59.280 --> 0:18:02.760 The third most searched healthcare term was related to hiccups. 0:18:02.920 --> 0:18:05.960 Like this is a big Yeah, it's wild. That's wild 0:18:06.000 --> 0:18:07.040 to me. Why do you think that is? 0:18:08.520 --> 0:18:11.240 Everyone experiences hiccups, and I think that it's a more 0:18:11.600 --> 0:18:14.919 prevalent problem than many of us are led to believe. 0:18:15.440 --> 0:18:17.320 I've found that hiccups are kind of a double edged 0:18:17.320 --> 0:18:20.120 sword in a way that if you get occasional hiccups frequently, 0:18:20.240 --> 0:18:22.879 or if you've had chronic hiccups, then you can empathize 0:18:22.960 --> 0:18:26.879 really well with someone who is also experiencing chronic hiccups 0:18:26.920 --> 0:18:31.639 or hiccups that are really upsetting their everyday life. But 0:18:31.760 --> 0:18:34.400 if you only get hiccups, maybe like once every two 0:18:34.480 --> 0:18:36.840 years for thirty seconds, then you're way less likely to 0:18:36.840 --> 0:18:39.240 be empathetic to someone who is going through that. But 0:18:39.280 --> 0:18:41.760 I think it's a more prevalent problem than most of 0:18:41.840 --> 0:18:45.280 us have been led to believe, especially in these medical spaces. 0:18:45.760 --> 0:18:48.679 Yeah, for sure, I don't really get the hiccups at on. 0:18:48.760 --> 0:18:51.560 My wife, though she gets some, you know, fairly off. 0:18:51.800 --> 0:18:55.080 So she's like, I've gone through most of the home remedies, 0:18:55.359 --> 0:18:57.560 Like I've done most of the home remedies myself, So 0:18:58.520 --> 0:19:01.320 I might have to look into those lollipos. But if 0:19:01.320 --> 0:19:04.480 people want to know more, MJ. You run. You're the 0:19:04.520 --> 0:19:08.320 CEO of the company. People stumbled on this podcast and 0:19:08.320 --> 0:19:11.000 they want to get more information, like what's the website? 0:19:11.040 --> 0:19:13.320 Where can they go and find more information out about 0:19:13.320 --> 0:19:13.879 all this stuff? 0:19:14.240 --> 0:19:16.280 Do you want to know more about chronic hiccups in 0:19:16.320 --> 0:19:18.560 our work in that space, you can go to meeter 0:19:18.880 --> 0:19:21.919 health dot com et r health dot com. If you 0:19:22.000 --> 0:19:25.959 want to look into Hiccapops, the lollipops at stock pickups, 0:19:26.119 --> 0:19:29.160 you can go to hiccapops dot com. We're also available 0:19:29.160 --> 0:19:31.120 on Amazon Outstanding. 0:19:31.240 --> 0:19:32.680 Thank you so much for your time, m JA. I 0:19:32.720 --> 0:19:36.359 appreciate it, Thank you, thank you so much. Appreciate that. 0:19:36.480 --> 0:19:39.800 So turning the page. And this is a big weekend. 0:19:39.800 --> 0:19:41.679 As we said here at the start of this podcast, 0:19:42.240 --> 0:19:46.960 as it is meet and Greet weekend today later today, 0:19:47.040 --> 0:19:51.840 on this Friday, I will be taking off and flying 0:19:52.040 --> 0:19:55.159 from Los Angeles in the Minnesota. I'm excited about This 0:19:55.200 --> 0:20:00.359 can be a fun weekend in Minneapolis and Saint Paul 0:20:00.440 --> 0:20:03.159 and plan on spending a lot of time in the 0:20:03.200 --> 0:20:06.679 great outdoors. Looking forward to that and hanging out. But 0:20:06.800 --> 0:20:10.480 the main event is going to be the Malord Meet 0:20:10.520 --> 0:20:13.560 and Greet. We've done a podcast on this, we had 0:20:13.600 --> 0:20:18.320 spin cycle Regina on not that long ago, but I 0:20:18.359 --> 0:20:20.159 wanted to remind you maybe you haven't listened to that 0:20:20.240 --> 0:20:24.480 podcast or you've heard me mention the meet and greet. 0:20:24.600 --> 0:20:28.000 You've also likely heard random people call up and ask 0:20:28.080 --> 0:20:30.600 for information about the Mallard Meet and greet and all that. 0:20:30.680 --> 0:20:33.680 So let me give you the details again in case 0:20:33.760 --> 0:20:36.520 you are considering going, if you're in the greater Minneapolis 0:20:36.520 --> 0:20:41.119 area or reasonable driving distance. So there are some people 0:20:41.160 --> 0:20:43.679 that have told me they're planning on flying in and 0:20:43.720 --> 0:20:46.639 they want to be part of this, and I'm very 0:20:46.920 --> 0:20:50.560 grateful to those people, but I am also realistic that 0:20:50.640 --> 0:20:55.840 for most people, if we are geographically desirable and it 0:20:55.920 --> 0:20:59.199 fits in your schedule, you may consider coming out and 0:20:59.240 --> 0:21:01.080 hang out with us. But let me tell you what 0:21:01.119 --> 0:21:04.480 we've got planned. So nobody else has this content where 0:21:04.520 --> 0:21:07.000 the only podcast that's talking about the Mallard Meet and greet. 0:21:07.160 --> 0:21:09.840 Why would anyone else talk about this? But anyway, So 0:21:10.000 --> 0:21:12.080 the Mallard Meet and greet is going to take place 0:21:12.160 --> 0:21:16.960 at the Mermaid Inn and Event Center. That's two twenty 0:21:18.280 --> 0:21:21.280 Mounds View So two two zero zero, I guess that's 0:21:21.280 --> 0:21:25.119 twenty two hundred, twenty two hundred Mounds View Boulevard in 0:21:25.200 --> 0:21:30.280 beautiful Moundsview, Minnesota. It is going to be tomorrow, which 0:21:30.320 --> 0:21:33.439 is Saturday. Unless you're listening to this podcast at a 0:21:33.440 --> 0:21:36.639 different time, it may have already happened. But the event 0:21:36.840 --> 0:21:40.280 is scheduled for May twentieth, which, as we are doing 0:21:40.320 --> 0:21:44.200 this podcast here on a Friday, that would be tomorrow. 0:21:44.680 --> 0:21:47.560 And the reason we are doing the podcast or the show, 0:21:47.600 --> 0:21:50.359 I should say, a meet and greet for the show 0:21:50.440 --> 0:21:54.600 from Minnesota is just to hang out, to thank you 0:21:54.640 --> 0:21:59.359