1 00:00:05,120 --> 00:00:08,080 Speaker 1: Welcome to the show. I'm Rashwan McDonald, the host of 2 00:00:08,119 --> 00:00:12,000 Speaker 1: Money Making Conversations Masterclass, where we encourage people to stop 3 00:00:12,000 --> 00:00:15,440 Speaker 1: reading other people's success stories and start planning their own. 4 00:00:16,040 --> 00:00:19,480 Speaker 1: Listen up as I interview entrepreneurs from around the country, 5 00:00:19,720 --> 00:00:22,600 Speaker 1: talk to celebrities and ask them how they are running 6 00:00:22,640 --> 00:00:25,520 Speaker 1: their companies, and speak with dog profits who are making 7 00:00:25,520 --> 00:00:28,560 Speaker 1: a difference in their local communities. Now, sit back and 8 00:00:28,600 --> 00:00:31,680 Speaker 1: listen as we unlock the secrets to their success on 9 00:00:31,800 --> 00:00:36,120 Speaker 1: Money Making Conversations Masterclass. Hi am Rashan McDonald, our host 10 00:00:36,200 --> 00:00:39,559 Speaker 1: is weekly Money Making Conversation Master Class show. The interviews 11 00:00:39,560 --> 00:00:42,239 Speaker 1: and information that this show provides off for everyone. It's 12 00:00:42,280 --> 00:00:45,240 Speaker 1: time to stop reading other people's success stories and start 13 00:00:45,320 --> 00:00:48,120 Speaker 1: living your own. My guest transition from her role as 14 00:00:48,159 --> 00:00:51,120 Speaker 1: a consultant for the Defense Intelligence Agency to become one 15 00:00:51,120 --> 00:00:55,080 Speaker 1: of America's most prominent team leadership and performance coaches from 16 00:00:55,160 --> 00:00:58,880 Speaker 1: startups to million dollar enterprises. Please work with the Money 17 00:00:58,880 --> 00:01:01,960 Speaker 1: Making Conversations Master laf as any yacht. How are you 18 00:01:02,000 --> 00:01:02,560 Speaker 1: doing any? 19 00:01:02,800 --> 00:01:04,640 Speaker 2: I'm great, I'm so thankful to be here. 20 00:01:04,720 --> 00:01:07,560 Speaker 1: Thanks for having me well you know, and reading your bio. 21 00:01:07,800 --> 00:01:13,400 Speaker 1: I'm always my show money Making conversation MATHI class, financial literacy, entrepreneurs, 22 00:01:13,440 --> 00:01:16,440 Speaker 1: small business owners. You know, well, I'm trying to get 23 00:01:16,480 --> 00:01:21,960 Speaker 1: them the age and especially leadership. Expound on the importance 24 00:01:22,000 --> 00:01:24,160 Speaker 1: of leadership as we get into this interview with you. 25 00:01:25,120 --> 00:01:28,000 Speaker 2: Sure well, one of the things I've recognized from spending 26 00:01:28,000 --> 00:01:30,200 Speaker 2: the last fifteen years in the leadership space is that 27 00:01:30,240 --> 00:01:33,360 Speaker 2: there are usually three big gaps in businesses, whether you're 28 00:01:33,600 --> 00:01:36,640 Speaker 2: a small business starting out or you're a multimillion dollar business, 29 00:01:36,920 --> 00:01:39,240 Speaker 2: and the three gaps are always the same. And so 30 00:01:39,440 --> 00:01:41,800 Speaker 2: for anyone listening that's an entrepreneur, I really want you 31 00:01:41,840 --> 00:01:43,760 Speaker 2: to think about how do you fill these three gaps 32 00:01:43,760 --> 00:01:45,760 Speaker 2: in your business, because if you can, it changes the 33 00:01:45,800 --> 00:01:47,280 Speaker 2: game for you and the amount of money you can 34 00:01:47,319 --> 00:01:50,280 Speaker 2: make and the amount of scaling and growing you can 35 00:01:50,320 --> 00:01:52,800 Speaker 2: do with your company. So the three big gaps, the 36 00:01:52,840 --> 00:01:55,400 Speaker 2: first one is always we've got to have the ability 37 00:01:55,480 --> 00:01:57,720 Speaker 2: to plan. A lot of people in companies don't plan 38 00:01:57,840 --> 00:01:59,840 Speaker 2: very well. They don't preemptively plan, and they don't continue 39 00:01:59,880 --> 00:02:02,240 Speaker 2: to plan. The second piece is you have to be 40 00:02:02,320 --> 00:02:06,000 Speaker 2: able to give and receive very positive constructive feedback so 41 00:02:06,000 --> 00:02:09,440 Speaker 2: that there is no delay in productivity. And a lot 42 00:02:09,520 --> 00:02:12,320 Speaker 2: of the times in most companies, you only get pulled 43 00:02:12,320 --> 00:02:14,560 Speaker 2: in to talk to your boss when you've done something wrong, 44 00:02:14,960 --> 00:02:16,760 Speaker 2: not for all the times that you do things right. 45 00:02:17,160 --> 00:02:19,600 Speaker 2: So feedback is really essential. And then the last piece 46 00:02:19,639 --> 00:02:23,320 Speaker 2: of that is delegation or holding responsibility, because most people 47 00:02:23,360 --> 00:02:25,639 Speaker 2: are very quick to hand off a responsibility, but there's 48 00:02:25,639 --> 00:02:27,680 Speaker 2: no process in place to make sure that when that 49 00:02:27,720 --> 00:02:30,880 Speaker 2: responsibility is handed off, it comes around and hits the 50 00:02:30,880 --> 00:02:31,880 Speaker 2: deadlines every time. 51 00:02:32,520 --> 00:02:36,720 Speaker 1: So now my response to this would be two and three. 52 00:02:36,800 --> 00:02:39,440 Speaker 1: I was failing in miserably, you know what I'm saying. 53 00:02:39,800 --> 00:02:41,799 Speaker 1: And I would say that because I wanted to be 54 00:02:42,600 --> 00:02:45,079 Speaker 1: I didn't want to participate in my company. I wanted 55 00:02:45,080 --> 00:02:48,120 Speaker 1: to be a person that walked in. I hired all 56 00:02:48,160 --> 00:02:51,640 Speaker 1: the right people to do their job. So I was failing. 57 00:02:51,720 --> 00:02:54,560 Speaker 1: I had a plan. Number one was in shape. That 58 00:02:54,639 --> 00:02:58,840 Speaker 1: was my plan. My number two to give and receiving feedback. 59 00:02:59,360 --> 00:03:02,440 Speaker 1: I was app isn't there. I was always traveling, and 60 00:03:02,480 --> 00:03:05,840 Speaker 1: then I would come back frustrated with the results. I 61 00:03:05,919 --> 00:03:08,760 Speaker 1: was frustrated because they didn't see my vision. And then 62 00:03:08,840 --> 00:03:12,280 Speaker 1: on the last one, number three, I was delegating too much. 63 00:03:13,160 --> 00:03:15,960 Speaker 1: So if you came to thirty and fifteen, media you 64 00:03:15,960 --> 00:03:19,280 Speaker 1: would give me a strike on two and three immediately, 65 00:03:19,400 --> 00:03:21,000 Speaker 1: do you just sit down and talk to me? And 66 00:03:21,040 --> 00:03:22,720 Speaker 1: I'm assuming this is how it worked. You talk to 67 00:03:22,760 --> 00:03:25,040 Speaker 1: an individual so you get a sense of how the 68 00:03:25,080 --> 00:03:27,320 Speaker 1: business is put together. Tell us how that works, because 69 00:03:27,360 --> 00:03:30,040 Speaker 1: I just told you out of your three steps, I 70 00:03:30,080 --> 00:03:32,240 Speaker 1: was failing two and three. I would tell you now, 71 00:03:32,240 --> 00:03:35,920 Speaker 1: and I have improved on two and three by reducing 72 00:03:35,960 --> 00:03:37,720 Speaker 1: my staff from eleven to four. 73 00:03:38,400 --> 00:03:41,120 Speaker 2: I love that. I mean, I think everyone's so unique 74 00:03:41,200 --> 00:03:43,000 Speaker 2: right that when you sit down and you talk with someone, 75 00:03:43,040 --> 00:03:45,480 Speaker 2: you can talk about the three big gaps. But what 76 00:03:45,600 --> 00:03:49,000 Speaker 2: I tend to do. I found after working with different 77 00:03:49,000 --> 00:03:52,640 Speaker 2: companies for about fifteen years, that I could give the 78 00:03:52,640 --> 00:03:56,000 Speaker 2: greatest leadership techniques, the greatest performance tools to the company. 79 00:03:56,320 --> 00:03:58,960 Speaker 2: But if I didn't spend time with that particular CEO 80 00:03:59,200 --> 00:04:01,920 Speaker 2: or business owner and really dial in what was the 81 00:04:02,040 --> 00:04:05,560 Speaker 2: root trauma pattern that causes you to act the way 82 00:04:05,600 --> 00:04:09,640 Speaker 2: you do to not fill those gaps, then it wasn't 83 00:04:09,680 --> 00:04:12,040 Speaker 2: as effective as it could be. So I stopped working 84 00:04:12,080 --> 00:04:14,040 Speaker 2: with teams for a while and I went directly to 85 00:04:14,360 --> 00:04:17,400 Speaker 2: the entrepreneur or the CEO or that business owner, and 86 00:04:17,440 --> 00:04:19,240 Speaker 2: I'm like, let's dig in a little bit deeper here 87 00:04:19,279 --> 00:04:20,960 Speaker 2: and figure out why are you doing the things that 88 00:04:20,960 --> 00:04:23,720 Speaker 2: you're doing, because if we can stop those patterns, then 89 00:04:23,760 --> 00:04:27,480 Speaker 2: your company can rocket ship into much higher levels of revenue. 90 00:04:27,839 --> 00:04:31,320 Speaker 2: So that's where for me, it's fantastic that you were 91 00:04:31,360 --> 00:04:33,520 Speaker 2: able to identify, like, these are the two areas that 92 00:04:33,839 --> 00:04:35,560 Speaker 2: I'm not doing what I need to do in and 93 00:04:35,600 --> 00:04:39,160 Speaker 2: then you made those changes. But there's an underlying discussion 94 00:04:39,240 --> 00:04:42,880 Speaker 2: around what is this root trauma pattern? And trauma just 95 00:04:42,920 --> 00:04:45,200 Speaker 2: means wherever there was a lack of control in your life. 96 00:04:45,600 --> 00:04:48,760 Speaker 2: Usually it starts pretty early on that defined you as 97 00:04:48,760 --> 00:04:51,680 Speaker 2: an entrepreneur, because if you can identify that root pattern, 98 00:04:51,720 --> 00:04:54,320 Speaker 2: you can start to unravel the things in the subconscious 99 00:04:54,640 --> 00:04:56,360 Speaker 2: that try to cause your harm and business. 100 00:04:57,080 --> 00:05:00,600 Speaker 1: You know, I would say I'm your patient or your 101 00:05:00,680 --> 00:05:03,880 Speaker 1: client on this call here, I would say that a 102 00:05:03,880 --> 00:05:08,560 Speaker 1: lot of my success was tied to meet okay, and 103 00:05:09,279 --> 00:05:11,760 Speaker 1: I worked with a lot of high profile celebrity talent, 104 00:05:12,400 --> 00:05:15,880 Speaker 1: and so in some ways a lot of my success 105 00:05:16,040 --> 00:05:19,960 Speaker 1: was tied to their success, and I didn't really see that. 106 00:05:20,040 --> 00:05:23,080 Speaker 1: In other words, I could be able to dictate I 107 00:05:23,120 --> 00:05:25,680 Speaker 1: had a power structure I had created because I was 108 00:05:25,720 --> 00:05:28,479 Speaker 1: working with celebrity talent. When I no longer had that 109 00:05:28,600 --> 00:05:32,359 Speaker 1: celebrity talent that created a different profile and makeup for me, 110 00:05:32,400 --> 00:05:35,640 Speaker 1: and I was still trying to run my business like 111 00:05:35,680 --> 00:05:39,480 Speaker 1: I had these powerful celebrity relationships. That was the number 112 00:05:39,520 --> 00:05:42,080 Speaker 1: one flaw that I had to admit that I had 113 00:05:42,080 --> 00:05:44,520 Speaker 1: to make that change. And I think in talking to 114 00:05:44,560 --> 00:05:49,120 Speaker 1: you and talking about trauma, trauma for me was acknowledging 115 00:05:49,480 --> 00:05:53,240 Speaker 1: things had changed and you, Sean McDonald, need to make 116 00:05:53,279 --> 00:05:54,480 Speaker 1: an adjustment. Is that correct? 117 00:05:54,960 --> 00:06:00,240 Speaker 2: Yes, Because most entrepreneurs, they don't want to recognize that 118 00:06:00,760 --> 00:06:03,599 Speaker 2: the environment has changed from where they used to be 119 00:06:03,880 --> 00:06:06,520 Speaker 2: to the new present environment. So if you think about 120 00:06:06,520 --> 00:06:08,680 Speaker 2: it like this, there's a little kid and gets shut 121 00:06:08,720 --> 00:06:10,839 Speaker 2: into his room, and when he shut into his room, 122 00:06:10,839 --> 00:06:13,080 Speaker 2: he thinks that someone's abandoned him because now he's all 123 00:06:13,080 --> 00:06:15,320 Speaker 2: alone in the room. Well, he grows up as an 124 00:06:15,440 --> 00:06:17,640 Speaker 2: entrepreneur and he decides that he can only be in 125 00:06:17,640 --> 00:06:21,000 Speaker 2: the present moment because when he's by himself in his room, 126 00:06:21,160 --> 00:06:25,200 Speaker 2: he can control the environment. Now as an entrepreneur. That 127 00:06:25,400 --> 00:06:27,640 Speaker 2: sort of helps, it sort of doesn't, because this little 128 00:06:27,680 --> 00:06:30,680 Speaker 2: kid is going to think, if I don't plan and 129 00:06:30,720 --> 00:06:32,960 Speaker 2: I just stay in the moment and I engage with 130 00:06:33,000 --> 00:06:34,919 Speaker 2: people around me. I'm going to be a really successful 131 00:06:34,920 --> 00:06:38,000 Speaker 2: business owner. But what that little kid subconscious is missing 132 00:06:38,480 --> 00:06:43,159 Speaker 2: is that he hasn't defined a plan or planned with others. 133 00:06:43,400 --> 00:06:45,800 Speaker 2: He's just two in the moment. So I bring this 134 00:06:45,920 --> 00:06:48,440 Speaker 2: up because what you just walked through was you identified 135 00:06:48,560 --> 00:06:50,719 Speaker 2: I am the issue here. I have to reset my 136 00:06:50,800 --> 00:06:54,240 Speaker 2: identity in order for me to reset my business. And 137 00:06:54,320 --> 00:06:58,200 Speaker 2: so that subconscious story of that little kid. Most entrepreneurs 138 00:06:58,200 --> 00:07:00,320 Speaker 2: are like, well, I got to still play in that 139 00:07:00,360 --> 00:07:02,520 Speaker 2: little kid memory, that little kid way of doing things, 140 00:07:02,839 --> 00:07:04,520 Speaker 2: and most of us have a seven year old running 141 00:07:04,560 --> 00:07:07,240 Speaker 2: our business instead of the adult persona that we actually are. 142 00:07:07,760 --> 00:07:10,760 Speaker 2: So when you reset your identity there and you said, listen, 143 00:07:10,920 --> 00:07:14,040 Speaker 2: my business is changing. I don't have those celebrity clientele. 144 00:07:14,160 --> 00:07:16,040 Speaker 2: I need to change my identity to make sure the 145 00:07:16,040 --> 00:07:18,280 Speaker 2: business can move forward. That was one of the biggest 146 00:07:18,280 --> 00:07:20,840 Speaker 2: breakthroughs I'm sure that you've had, and that's where that 147 00:07:20,880 --> 00:07:22,080 Speaker 2: subconscience comes into play. 148 00:07:22,240 --> 00:07:24,760 Speaker 1: We know I'm talking to you, Annie. You know, first 149 00:07:24,760 --> 00:07:28,200 Speaker 1: of all, let me make sure people understand how they 150 00:07:28,200 --> 00:07:29,520 Speaker 1: can reach out to you, because you know you can 151 00:07:29,560 --> 00:07:31,320 Speaker 1: deepen these and we're going to ask you a game. 152 00:07:31,360 --> 00:07:33,560 Speaker 1: But how can one find any yacht. 153 00:07:33,880 --> 00:07:37,480 Speaker 2: Yes, you can find me on Instagram It's Northstar dot 154 00:07:37,520 --> 00:07:40,120 Speaker 2: Annie A N N I E. That's the easiest way. 155 00:07:40,520 --> 00:07:43,200 Speaker 2: Or you can email me Annie at north Star Leadership 156 00:07:43,200 --> 00:07:44,400 Speaker 2: School dot com. 157 00:07:44,600 --> 00:07:48,320 Speaker 1: We know change is always a big fear in people's lives, 158 00:07:48,360 --> 00:07:51,480 Speaker 1: you know, and I embraced change. I love it. I 159 00:07:52,320 --> 00:07:55,240 Speaker 1: wake up and I go. You know, if I am uncomfortable, 160 00:07:55,320 --> 00:07:56,600 Speaker 1: that's a good thing. And I tell people all the 161 00:07:56,600 --> 00:07:58,960 Speaker 1: time if I'm feeling uncomfortable about the decision I'm about 162 00:07:59,000 --> 00:08:02,080 Speaker 1: to make, that's good because that means that I have 163 00:08:02,200 --> 00:08:06,160 Speaker 1: made the decision consciously that it's necessary to act on it. 164 00:08:06,480 --> 00:08:09,680 Speaker 3: Please don't go anywhere. We'll be right back with more 165 00:08:09,720 --> 00:08:21,880 Speaker 3: money Making Conversations Masterclass. Welcome back to the Money Making 166 00:08:21,920 --> 00:08:27,679 Speaker 3: Conversations Masterclass hosted by Rashaan MacDonald. Money Making Conversations Masterclass 167 00:08:27,680 --> 00:08:32,319 Speaker 3: continues online at Moneymakingconversations dot com and follow money Making 168 00:08:32,360 --> 00:08:36,800 Speaker 3: Conversations Masterclass on Facebook, Twitter, and Instagram. 169 00:08:37,360 --> 00:08:40,120 Speaker 1: Now, in your intro said you were consulting for the 170 00:08:40,200 --> 00:08:46,520 Speaker 1: Defense Intelligence Agency. That's a big wow. Whoah Defense Intelligence 171 00:08:46,760 --> 00:08:49,840 Speaker 1: and you transitioned to become a prominent team leadership and 172 00:08:49,840 --> 00:08:53,760 Speaker 1: performance coach. Now I got the intelligence over here. Now 173 00:08:53,880 --> 00:08:58,200 Speaker 1: leadership over here was the inability to allow you to 174 00:08:58,280 --> 00:08:59,960 Speaker 1: lead in that previous opportunity. 175 00:09:01,760 --> 00:09:04,440 Speaker 2: No, it was, honestly, it was more the fact that 176 00:09:05,200 --> 00:09:08,120 Speaker 2: I found while I was doing that work that people 177 00:09:08,200 --> 00:09:12,000 Speaker 2: keep information in a very siloed way because information gives 178 00:09:12,000 --> 00:09:14,400 Speaker 2: you more power. And it was really difficult for me 179 00:09:14,520 --> 00:09:16,440 Speaker 2: to make sure people were working really well together and 180 00:09:16,440 --> 00:09:20,720 Speaker 2: sharing information. And so I started watching people's behavior patterns 181 00:09:20,720 --> 00:09:22,840 Speaker 2: and observing that, and I became obsessed with how do 182 00:09:22,880 --> 00:09:26,040 Speaker 2: we change people's behaviors that more can get done, Because 183 00:09:26,080 --> 00:09:28,400 Speaker 2: if you think about entrepreneurs, we're all alphas. We want 184 00:09:28,400 --> 00:09:30,520 Speaker 2: to get out there and change the world, impact the world, 185 00:09:30,960 --> 00:09:34,000 Speaker 2: but we have behaviors that don't serve us, and their 186 00:09:34,000 --> 00:09:36,320 Speaker 2: behaviors from our past that we've been using over and 187 00:09:36,360 --> 00:09:39,160 Speaker 2: over again, not realizing that these certain behaviors aren't our 188 00:09:39,160 --> 00:09:42,120 Speaker 2: friends anymore. And so I think change is a big 189 00:09:42,120 --> 00:09:43,920 Speaker 2: fear for a lot of people. But I think the 190 00:09:43,960 --> 00:09:45,760 Speaker 2: more we can look at our behaviors and say is 191 00:09:45,760 --> 00:09:47,920 Speaker 2: this behavior serving me or is there a different behavior 192 00:09:47,960 --> 00:09:51,600 Speaker 2: that I need, That's where I got really excited for entrepreneurs. 193 00:09:51,679 --> 00:09:55,240 Speaker 2: And so moving from defense intelligence of observing people's behaviors 194 00:09:55,280 --> 00:09:58,960 Speaker 2: to dialing in how do we change their behaviors? And 195 00:09:59,000 --> 00:10:00,720 Speaker 2: then you know, I spent a little bit time working 196 00:10:00,720 --> 00:10:03,479 Speaker 2: with a bunch of Navy Seals, and from that experience, 197 00:10:03,600 --> 00:10:06,079 Speaker 2: I can tell you they think differently, they think differently, 198 00:10:06,080 --> 00:10:08,840 Speaker 2: they act differently, they have different ways that their brains work. 199 00:10:08,880 --> 00:10:10,440 Speaker 2: And so I was like, what if we can backwards 200 00:10:10,480 --> 00:10:12,880 Speaker 2: engineer some of these systems and structures that the Navy 201 00:10:12,920 --> 00:10:15,280 Speaker 2: Seal teams use to be the most elite team and 202 00:10:15,360 --> 00:10:17,880 Speaker 2: bring it to normal people like us so that we 203 00:10:17,920 --> 00:10:20,360 Speaker 2: can be more effective and efficient in our lives. So 204 00:10:20,440 --> 00:10:22,679 Speaker 2: that's sort of how I transitioned out of the defense 205 00:10:22,720 --> 00:10:25,160 Speaker 2: intelligence realm into more of this entrepreneurial spirit. 206 00:10:25,559 --> 00:10:27,800 Speaker 1: Well, I think you said Navy Seals is a good 207 00:10:27,920 --> 00:10:31,680 Speaker 1: transition to my first question here. North Star Leadership is 208 00:10:31,720 --> 00:10:37,000 Speaker 1: a company driven to help already successful male entrepreneurs surpass 209 00:10:37,080 --> 00:10:40,280 Speaker 1: revenue c leads by redefining their leadership at home and 210 00:10:40,360 --> 00:10:43,240 Speaker 1: into office. The word mail is what popped out at 211 00:10:43,280 --> 00:10:44,880 Speaker 1: me expound. 212 00:10:45,480 --> 00:10:48,319 Speaker 2: So for me, you know, you, when you start working 213 00:10:48,360 --> 00:10:51,440 Speaker 2: in business, I think you don't really know what your 214 00:10:51,440 --> 00:10:53,360 Speaker 2: target market is. You don't really know who's going to 215 00:10:53,440 --> 00:10:56,280 Speaker 2: find you and what message is going to resonate. But 216 00:10:56,640 --> 00:11:00,160 Speaker 2: because I was the entrepreneur in my experience of life 217 00:11:00,160 --> 00:11:02,200 Speaker 2: with my ex husband, he was a Navy seal. I 218 00:11:02,320 --> 00:11:04,280 Speaker 2: was the entrepreneur. He was more of the person that 219 00:11:04,360 --> 00:11:08,760 Speaker 2: liked to train and educate people. When we were looking 220 00:11:08,800 --> 00:11:12,600 Speaker 2: at the businesses together, I kept saying, I'm like, if 221 00:11:12,640 --> 00:11:14,600 Speaker 2: I'm the entrepreneur, I've been making all these choices and 222 00:11:14,600 --> 00:11:16,240 Speaker 2: I come home in the end of the day and 223 00:11:16,280 --> 00:11:18,280 Speaker 2: I don't have the ability to be present with my family. 224 00:11:18,920 --> 00:11:21,240 Speaker 2: That's something that's going to disconnect me from my spouse. 225 00:11:21,800 --> 00:11:24,000 Speaker 2: How many other male entrepreneurs are coming home at the 226 00:11:24,080 --> 00:11:25,520 Speaker 2: end of the day. They don't feel like they can 227 00:11:25,559 --> 00:11:28,920 Speaker 2: be present. They feel like their spouse is feeling like 228 00:11:28,960 --> 00:11:31,200 Speaker 2: they're not getting the attention they deserve. Maybe the family 229 00:11:31,280 --> 00:11:34,120 Speaker 2: isn't and they're thinking to themselves, if I can't even 230 00:11:34,160 --> 00:11:36,640 Speaker 2: get my family to coordinate well together, how can I 231 00:11:36,640 --> 00:11:39,280 Speaker 2: get my business to scale and grow. So there's really 232 00:11:39,320 --> 00:11:41,760 Speaker 2: this age range of male entrepreneurs between thirty five and 233 00:11:41,840 --> 00:11:45,679 Speaker 2: fifty where they've created a lot of success, but now 234 00:11:45,720 --> 00:11:47,920 Speaker 2: their relationship is showing up as something that's not as 235 00:11:47,920 --> 00:11:50,240 Speaker 2: stable as they want, so they call me in because 236 00:11:50,400 --> 00:11:52,440 Speaker 2: there's got to be something wrong with my leadership that 237 00:11:52,480 --> 00:11:54,200 Speaker 2: I can't lead my family in the way I want, 238 00:11:54,240 --> 00:11:56,720 Speaker 2: and therefore that's something that we need to look at 239 00:11:56,760 --> 00:11:59,520 Speaker 2: for the business too. So it's been interesting to watch 240 00:11:59,559 --> 00:12:01,840 Speaker 2: as these men that I work with have been able 241 00:12:01,880 --> 00:12:03,920 Speaker 2: to identify all the problems that are going on in 242 00:12:03,960 --> 00:12:06,920 Speaker 2: their marriage or their relationship are actually happening in their 243 00:12:06,960 --> 00:12:09,120 Speaker 2: business too. They just couldn't see them before in that 244 00:12:09,240 --> 00:12:10,000 Speaker 2: specific way. 245 00:12:10,400 --> 00:12:11,160 Speaker 1: Is that denial? 246 00:12:12,280 --> 00:12:14,880 Speaker 2: It's not denial, I think honestly, it's a subconscious block. 247 00:12:14,960 --> 00:12:18,080 Speaker 2: And that's why I do that subconscious work because these 248 00:12:18,120 --> 00:12:21,480 Speaker 2: men are successful, they're high performers. They care so much 249 00:12:21,480 --> 00:12:24,199 Speaker 2: about their family, and all they want is that deep connection, 250 00:12:24,400 --> 00:12:25,920 Speaker 2: and they're wondering, how can I have such a deep 251 00:12:25,960 --> 00:12:28,480 Speaker 2: connection with all the people I'm serving, the impact I'm creating, 252 00:12:28,520 --> 00:12:31,120 Speaker 2: the teams I'm building, But I don't feel that at home. 253 00:12:31,200 --> 00:12:33,600 Speaker 2: I just feel sort of mediocre when I walk through 254 00:12:33,640 --> 00:12:36,040 Speaker 2: the door. So that's where I've been trying to help 255 00:12:36,080 --> 00:12:38,959 Speaker 2: men step up into this leadership place where they have 256 00:12:39,200 --> 00:12:42,120 Speaker 2: emotional intelligence that's at a heightened level to make them 257 00:12:42,120 --> 00:12:44,680 Speaker 2: an even better leader, and then they have some incredible 258 00:12:44,760 --> 00:12:47,280 Speaker 2: leadership skills, and then you top that off with how 259 00:12:47,280 --> 00:12:50,280 Speaker 2: do I get to step back into that masculinity that 260 00:12:50,400 --> 00:12:52,760 Speaker 2: comes from a place of being very secure sexually and 261 00:12:52,840 --> 00:12:55,160 Speaker 2: who they are and what they stand for. So it's 262 00:12:55,200 --> 00:12:56,600 Speaker 2: sort of like a three pronged approach. 263 00:12:56,920 --> 00:13:00,240 Speaker 1: Well, it's great, it's called your business plan. Okay, most 264 00:13:00,240 --> 00:13:03,040 Speaker 1: people don't have a business plant. I've discovered that, you know, 265 00:13:03,080 --> 00:13:04,839 Speaker 1: they want to open the doors, they want to sell 266 00:13:04,880 --> 00:13:08,080 Speaker 1: a product, but there's no business plan. And that's when 267 00:13:08,120 --> 00:13:12,000 Speaker 1: we talk about creating wealth and the lies that entrepreneurs. 268 00:13:12,280 --> 00:13:14,160 Speaker 1: You know, it's really interesting that I want to thank 269 00:13:14,200 --> 00:13:16,720 Speaker 1: you for coming on Money Making Conversation master Class, Annie, 270 00:13:17,080 --> 00:13:20,680 Speaker 1: because I learn a lot and it allows me to 271 00:13:20,679 --> 00:13:22,920 Speaker 1: be honest on my show when I'm speaking to a 272 00:13:22,920 --> 00:13:25,560 Speaker 1: professional like you. And one of the parts of being 273 00:13:25,559 --> 00:13:29,240 Speaker 1: honest is the lies we tell ourselves, and those lies 274 00:13:29,320 --> 00:13:32,559 Speaker 1: can block our opportunity to create wealth as well as 275 00:13:32,600 --> 00:13:36,600 Speaker 1: our relationship with our employees. Are people we employ talk 276 00:13:36,640 --> 00:13:39,880 Speaker 1: about the lies as an entrepreneur that we keep bouncing, 277 00:13:40,040 --> 00:13:43,280 Speaker 1: and specially we're dealing with men. I know exactly who 278 00:13:43,320 --> 00:13:47,640 Speaker 1: my target on is me, So I'll walk. 279 00:13:47,520 --> 00:13:49,040 Speaker 2: You through a couple of the lies that I've noticed 280 00:13:49,040 --> 00:13:51,800 Speaker 2: men tell themselves, And it's really interesting because what I've 281 00:13:51,880 --> 00:13:53,960 Speaker 2: learned over time is that when you are living or 282 00:13:54,000 --> 00:13:57,240 Speaker 2: telling yourself a lie, you will feel like you are suffering. 283 00:13:57,760 --> 00:14:00,320 Speaker 2: When you are living in a truth, you will feel 284 00:14:00,320 --> 00:14:02,760 Speaker 2: like life is easier. So I would encourage any of 285 00:14:02,800 --> 00:14:04,880 Speaker 2: the men listening in the audience that if you're feeling 286 00:14:04,920 --> 00:14:07,040 Speaker 2: suffering in some aspect of your life, to look at 287 00:14:07,040 --> 00:14:09,480 Speaker 2: where that suffering is coming from and to try to 288 00:14:09,480 --> 00:14:11,880 Speaker 2: figure out what lie are you telling yourself that's keeping 289 00:14:11,920 --> 00:14:14,560 Speaker 2: you stuck. So that's on the grandiose scale of lies. 290 00:14:14,559 --> 00:14:17,679 Speaker 2: But the three probably biggest lies I watch in male 291 00:14:17,760 --> 00:14:19,560 Speaker 2: entrepreneurs is the first one is that you have to 292 00:14:19,560 --> 00:14:22,360 Speaker 2: shoulder the burden of everything of the business on your own, 293 00:14:22,960 --> 00:14:25,800 Speaker 2: so it's almost like the buck stops with you. Extreme ownership. 294 00:14:26,320 --> 00:14:28,520 Speaker 2: You know, nobody else can handle this. I can't let 295 00:14:28,560 --> 00:14:30,080 Speaker 2: anybody else in because They're not going to be able 296 00:14:30,080 --> 00:14:32,760 Speaker 2: to understand what I'm going through. So that that lies 297 00:14:32,840 --> 00:14:35,400 Speaker 2: very difficult, and it goes against the fundamental truth that 298 00:14:35,800 --> 00:14:38,520 Speaker 2: everything in life is team, whether it's a team with 299 00:14:38,560 --> 00:14:40,440 Speaker 2: your spouse, a team with your children, a team with 300 00:14:40,520 --> 00:14:43,920 Speaker 2: your team members. Everything in life is team and if 301 00:14:43,960 --> 00:14:45,840 Speaker 2: you don't have the skill set to build and develop 302 00:14:45,920 --> 00:14:49,080 Speaker 2: teams and build and develop leaders, then you're always going 303 00:14:49,120 --> 00:14:51,120 Speaker 2: to be stuck in that line. So that's the first 304 00:14:51,440 --> 00:14:55,000 Speaker 2: big one. You know another and I don't know if 305 00:14:55,000 --> 00:14:56,800 Speaker 2: does that resonate with you. Have you ever had that 306 00:14:56,880 --> 00:14:59,160 Speaker 2: experience where you feel the weight of everything on your shoulders? 307 00:14:59,320 --> 00:15:02,200 Speaker 1: Well, you know, I'm very good at I will never 308 00:15:02,240 --> 00:15:05,120 Speaker 1: get lost. I will never get in. Also, it doesn't 309 00:15:05,600 --> 00:15:08,320 Speaker 1: the amount of pressure I deal with it. I remember 310 00:15:08,320 --> 00:15:11,200 Speaker 1: one time I was I was riding with my wife 311 00:15:11,480 --> 00:15:13,640 Speaker 1: and she was taking me to the airport. It was 312 00:15:13,680 --> 00:15:16,560 Speaker 1: like five o'clock in the morning, and she was saying 313 00:15:17,640 --> 00:15:19,880 Speaker 1: she just looked over me. I was drying, and she said, 314 00:15:21,160 --> 00:15:24,800 Speaker 1: are you ever tired? And I looked at her. I said, 315 00:15:25,160 --> 00:15:28,640 Speaker 1: I'm tired all the time. I said, But why shn't 316 00:15:28,680 --> 00:15:32,000 Speaker 1: I let you know that? M And so that's my 317 00:15:32,080 --> 00:15:35,400 Speaker 1: personality and he knows that. You know, we get in 318 00:15:35,480 --> 00:15:40,800 Speaker 1: this game to be successful. The word pity or self 319 00:15:40,840 --> 00:15:45,400 Speaker 1: pity should be drummed out because I gotta go get 320 00:15:45,440 --> 00:15:48,040 Speaker 1: a four hour week job and I won't be happy, 321 00:15:48,200 --> 00:15:51,760 Speaker 1: so I get up. I'm not happy at four thirty 322 00:15:51,800 --> 00:15:58,800 Speaker 1: in the morning, and I'm not because I've never had 323 00:15:59,320 --> 00:16:01,200 Speaker 1: I got up to date, I was an appy, but 324 00:16:01,320 --> 00:16:04,400 Speaker 1: during the week, that's part of the business plan. And 325 00:16:04,440 --> 00:16:07,760 Speaker 1: So to answer your question, is that I allow stress 326 00:16:07,800 --> 00:16:09,560 Speaker 1: in my life because I know it's part of it, 327 00:16:09,960 --> 00:16:13,200 Speaker 1: but I don't complain about it because that's part of it. 328 00:16:13,400 --> 00:16:16,280 Speaker 2: My DNA, yep, And that's what I found with so 329 00:16:16,360 --> 00:16:20,640 Speaker 2: many men. Right, It's almost like you're silently struggling in 330 00:16:20,680 --> 00:16:23,880 Speaker 2: some of the stress and you don't want to put 331 00:16:23,920 --> 00:16:26,720 Speaker 2: that burden onto your spouse, soto other people around you, 332 00:16:26,840 --> 00:16:28,760 Speaker 2: especially if you have a team in business, because you're like, 333 00:16:28,760 --> 00:16:30,240 Speaker 2: if I put the stress on them, then they're not 334 00:16:30,240 --> 00:16:33,920 Speaker 2: going to perform, right, So you know in those moments 335 00:16:33,920 --> 00:16:35,720 Speaker 2: with your spouse. And I remember, because you know, I 336 00:16:35,760 --> 00:16:38,680 Speaker 2: was an entrepreneur. I was doing eighteen hour days for 337 00:16:38,720 --> 00:16:40,400 Speaker 2: a long time. And I remember one night I was 338 00:16:40,480 --> 00:16:43,920 Speaker 2: driving home and I literally thought to myself, Wow, if 339 00:16:43,960 --> 00:16:46,080 Speaker 2: I could just crash into the side of this media 340 00:16:46,080 --> 00:16:47,760 Speaker 2: and I could probably go to the hospital and sleep 341 00:16:47,800 --> 00:16:49,440 Speaker 2: for a week, and that would be amazing. I would 342 00:16:49,480 --> 00:16:52,000 Speaker 2: love to sleep for a week, right, And I remember 343 00:16:52,040 --> 00:16:53,800 Speaker 2: when I got home, I told my spouse that at 344 00:16:53,800 --> 00:16:55,680 Speaker 2: the time, he's like, oh my god, should I be 345 00:16:55,680 --> 00:16:57,920 Speaker 2: worried about you? I'm like, I'm just being practical here. 346 00:16:57,960 --> 00:17:00,640 Speaker 2: I'm like, I'd love to sleep for a week. All entrepreneurs, 347 00:17:00,680 --> 00:17:02,960 Speaker 2: I know, we've all taken on way too much stress, 348 00:17:03,000 --> 00:17:05,840 Speaker 2: We've done way too much work. And instead of going 349 00:17:05,840 --> 00:17:08,400 Speaker 2: to this spouse and being like, yeah, I'm exhausted and 350 00:17:09,200 --> 00:17:11,159 Speaker 2: I don't know what to do about this, but this 351 00:17:11,240 --> 00:17:13,879 Speaker 2: is the support I need in this moment, most of 352 00:17:13,960 --> 00:17:16,160 Speaker 2: us tend to be quiet about it and we don't share, 353 00:17:16,240 --> 00:17:18,600 Speaker 2: and then we create a bigger divide because we're not 354 00:17:18,640 --> 00:17:21,000 Speaker 2: connecting in the way that we could to get more support. 355 00:17:21,080 --> 00:17:23,879 Speaker 2: Most entrepreneurs hate asking for help. But here's the thing 356 00:17:23,920 --> 00:17:26,040 Speaker 2: about asking for help that I think is so beautiful 357 00:17:26,680 --> 00:17:28,640 Speaker 2: as a business owner and an entrepreneur. If you can 358 00:17:28,720 --> 00:17:31,240 Speaker 2: ask somebody else for help and you know exactly what 359 00:17:31,280 --> 00:17:34,600 Speaker 2: you need, you allow that person to step into purpose 360 00:17:34,640 --> 00:17:37,679 Speaker 2: for you and for them, And so for me. I 361 00:17:37,760 --> 00:17:39,240 Speaker 2: used to never want to ask for help because I 362 00:17:39,320 --> 00:17:40,800 Speaker 2: don't want to peer weak. I don't want to people 363 00:17:40,840 --> 00:17:42,679 Speaker 2: think I don't know what I'm doing. But once I 364 00:17:42,680 --> 00:17:45,480 Speaker 2: start asking for help, everybody tries to rally around you, 365 00:17:45,600 --> 00:17:47,960 Speaker 2: and you build teams so much more effectively because now 366 00:17:47,960 --> 00:17:50,320 Speaker 2: people know what you need and you're giving them purpose 367 00:17:50,359 --> 00:17:52,520 Speaker 2: to step into their own purpose for what they're able 368 00:17:52,600 --> 00:17:54,560 Speaker 2: to create in their lives, so. 369 00:17:54,680 --> 00:17:57,680 Speaker 1: That when they define that purpose, that allows them to 370 00:17:57,720 --> 00:18:04,280 Speaker 1: create the wealths And am I wrong in my statement 371 00:18:04,359 --> 00:18:06,960 Speaker 1: that Okay, I'm fine with being tired, I'm fine with 372 00:18:07,080 --> 00:18:11,720 Speaker 1: that part of my dream building process. Or I shouldn't 373 00:18:11,720 --> 00:18:12,480 Speaker 1: be fine with that. 374 00:18:13,160 --> 00:18:15,480 Speaker 2: You shouldn't be fine with it. But here's where I'm 375 00:18:15,480 --> 00:18:16,960 Speaker 2: going to help you with this just a little bit. 376 00:18:17,480 --> 00:18:20,240 Speaker 2: So most of us allow ourselves to drive ourselves and 377 00:18:20,240 --> 00:18:22,920 Speaker 2: grind ourselves into the ground, so we're exhausted all the time. 378 00:18:23,000 --> 00:18:25,640 Speaker 2: When we're exhausted all the time, our brain goes into 379 00:18:25,640 --> 00:18:29,160 Speaker 2: a default pattern that is fight or flight, typically more 380 00:18:29,200 --> 00:18:32,399 Speaker 2: often than it is opening and expansiveness. So for a 381 00:18:32,440 --> 00:18:35,280 Speaker 2: lot of the entrepreneurs I work with, I say to them, Okay, 382 00:18:35,440 --> 00:18:38,000 Speaker 2: I understand that you're tired. I've been there too. What 383 00:18:38,080 --> 00:18:39,560 Speaker 2: we have to do is we have to calm your 384 00:18:39,600 --> 00:18:42,439 Speaker 2: nervous systems that even if you get tired, you're not 385 00:18:42,520 --> 00:18:46,040 Speaker 2: making decisions from a place of exhaustion. And so the 386 00:18:46,080 --> 00:18:47,800 Speaker 2: way we do that is we talk about this thing 387 00:18:47,880 --> 00:18:51,040 Speaker 2: called an emotional deposit, which is you have to find 388 00:18:51,040 --> 00:18:53,040 Speaker 2: something that makes you feel alive, makes you feel happy, 389 00:18:53,080 --> 00:18:55,320 Speaker 2: and you have to evenly distribute throughout your day these 390 00:18:55,359 --> 00:18:59,160 Speaker 2: moments of emotional deposits, because that gives you more capacity 391 00:18:59,280 --> 00:19:01,359 Speaker 2: and it takes you out of the exhaustion so you 392 00:19:01,400 --> 00:19:03,320 Speaker 2: can make decisions for a much healthier place. 393 00:19:04,119 --> 00:19:05,480 Speaker 1: Well, I do that with desserts. 394 00:19:05,880 --> 00:19:10,680 Speaker 2: I love desserts. You can't eat desserts fifteen times a day. 395 00:19:12,119 --> 00:19:17,840 Speaker 1: I don't pitch cobbler yesterday to be a similar role. 396 00:19:17,960 --> 00:19:20,639 Speaker 1: This morning, I'll be out there jumping that. I'll be 397 00:19:20,680 --> 00:19:21,080 Speaker 1: out there. 398 00:19:22,800 --> 00:19:23,080 Speaker 2: Sugar. 399 00:19:25,280 --> 00:19:27,080 Speaker 1: I started out my day yes day. I made peach 400 00:19:27,160 --> 00:19:30,320 Speaker 1: cobbler for the staff. I hate two helpings. Then for lunch, 401 00:19:30,400 --> 00:19:34,280 Speaker 1: I had some little gummies, and then for dinner, I 402 00:19:34,359 --> 00:19:38,800 Speaker 1: had me uh two big scoops of butter pecan ice cream. 403 00:19:39,240 --> 00:19:42,800 Speaker 1: This morning I woke up and had me a nice 404 00:19:42,840 --> 00:19:46,640 Speaker 1: settling role, homemade and simpling role. So that's why that's 405 00:19:46,720 --> 00:19:48,840 Speaker 1: my trigger for me. I don't drink coffee and I 406 00:19:48,840 --> 00:19:51,840 Speaker 1: don't drink alcohol. That's what people do, sugar. 407 00:19:51,880 --> 00:19:54,119 Speaker 2: When they can't do alcolor, they can't do caffeine. 408 00:19:55,200 --> 00:19:58,800 Speaker 1: And right like that, I'm not recommending that I'm not recom. 409 00:20:00,160 --> 00:20:02,760 Speaker 2: There's probably more shues that we could dive into. Right, 410 00:20:02,880 --> 00:20:04,840 Speaker 2: there are more positive things that you can add in. 411 00:20:04,880 --> 00:20:05,399 Speaker 2: And I love this. 412 00:20:06,880 --> 00:20:10,000 Speaker 1: I appreciate this conversation. I like to believe that the 413 00:20:10,000 --> 00:20:13,240 Speaker 1: information you've given given me as well as the people 414 00:20:13,240 --> 00:20:15,840 Speaker 1: who are listening on this show. It's never been heard 415 00:20:15,880 --> 00:20:17,840 Speaker 1: on this show before because I meet a lot of 416 00:20:17,880 --> 00:20:20,040 Speaker 1: people who say this is what they do. But then 417 00:20:20,320 --> 00:20:23,520 Speaker 1: it gets into very geneeric conversations and I'm going and 418 00:20:23,560 --> 00:20:26,960 Speaker 1: I'm smart enough to extend that conversation through, so it 419 00:20:27,000 --> 00:20:29,840 Speaker 1: becomes a good conversation, but the value is lost. The 420 00:20:29,880 --> 00:20:32,520 Speaker 1: details that you're providing. I think it's I feel it 421 00:20:32,560 --> 00:20:35,560 Speaker 1: going to help people, and it's about I had a 422 00:20:35,560 --> 00:20:37,879 Speaker 1: big meeting with my staff today. We were just breaking 423 00:20:37,920 --> 00:20:40,639 Speaker 1: down different dudes and don'ts, and it's about trying to 424 00:20:40,680 --> 00:20:44,879 Speaker 1: grow and inspire your staff. As a leader, talk to 425 00:20:44,920 --> 00:20:47,840 Speaker 1: us about that and your principles. I'm a man, you're 426 00:20:47,880 --> 00:20:50,960 Speaker 1: talking to men. That's your business plan, and you chose 427 00:20:51,040 --> 00:20:55,760 Speaker 1: to target that particular audience inspiration and grow on your staff. 428 00:20:56,359 --> 00:20:58,760 Speaker 2: So the biggest thing that I've found that grows the 429 00:20:58,800 --> 00:21:02,040 Speaker 2: staff the quickest with the most inspiration and motivation is 430 00:21:02,080 --> 00:21:05,119 Speaker 2: something that I call a desired end state. Now, this 431 00:21:05,280 --> 00:21:08,280 Speaker 2: concept came from the Navy Seal teams, and when I 432 00:21:08,320 --> 00:21:09,879 Speaker 2: worked with all the Seals, I was like, well, what 433 00:21:09,960 --> 00:21:11,840 Speaker 2: is this concept and how do we backwards engineer It's 434 00:21:11,880 --> 00:21:14,439 Speaker 2: normal people can use it. So the concept here is 435 00:21:14,720 --> 00:21:18,000 Speaker 2: for every single person on your team, you must understand 436 00:21:18,160 --> 00:21:22,600 Speaker 2: what is there deeper why that drives them. So for example, 437 00:21:22,680 --> 00:21:24,879 Speaker 2: if you have a team member and the team members 438 00:21:24,880 --> 00:21:27,560 Speaker 2: constantly late, They're showing out five ten minutes late every day, 439 00:21:28,000 --> 00:21:29,359 Speaker 2: what I would do is I would sit down with 440 00:21:29,359 --> 00:21:31,840 Speaker 2: that team memory. I'd be like, Hey, what's the bigger 441 00:21:31,880 --> 00:21:33,679 Speaker 2: reason of why you're working here? What do you want 442 00:21:33,720 --> 00:21:35,639 Speaker 2: to accomplish in your life? Where do you want to go? 443 00:21:35,720 --> 00:21:37,199 Speaker 2: What do you want to create with your family? What 444 00:21:37,200 --> 00:21:39,199 Speaker 2: do you want to create for your kids. I go 445 00:21:39,359 --> 00:21:42,119 Speaker 2: so deep into that conversation that the end of the conversation, 446 00:21:42,200 --> 00:21:44,440 Speaker 2: I know, beyond a shadow of a doubt, if they 447 00:21:44,480 --> 00:21:47,120 Speaker 2: can create this beautiful thing in their lives, they are 448 00:21:47,200 --> 00:21:50,919 Speaker 2: all in on showing up. And then I use that 449 00:21:51,600 --> 00:21:55,000 Speaker 2: purpose what we've identified from asking why over and over 450 00:21:55,040 --> 00:21:58,400 Speaker 2: and over again to tell the person consistently every week. 451 00:21:58,400 --> 00:22:00,280 Speaker 2: I'm like, okay, remember you told me I wanted to 452 00:22:00,280 --> 00:22:02,600 Speaker 2: create a vacation home where your entire family can come 453 00:22:02,640 --> 00:22:05,919 Speaker 2: together on the lake in Atlanta. Does that still mean 454 00:22:05,960 --> 00:22:07,879 Speaker 2: anything to you? Do you still want that? And when 455 00:22:07,880 --> 00:22:09,320 Speaker 2: they're like, well, yeah, of course I do, I'm like, 456 00:22:09,320 --> 00:22:12,040 Speaker 2: all right, Well, what action can you take today to 457 00:22:12,119 --> 00:22:15,840 Speaker 2: get you there? So we're always backwards engineering based on 458 00:22:15,920 --> 00:22:18,840 Speaker 2: an emotional feeling. And what I found in business is 459 00:22:18,880 --> 00:22:21,360 Speaker 2: most men when they lead, they don't care about the emotions. 460 00:22:21,359 --> 00:22:24,040 Speaker 2: They don't care about that emotional feeling. They just want 461 00:22:24,080 --> 00:22:27,359 Speaker 2: the metrics, the KPIs. They want the performance. And what 462 00:22:27,400 --> 00:22:29,600 Speaker 2: I've told them is I said, if you go after 463 00:22:29,680 --> 00:22:32,679 Speaker 2: Mectro's KPIs, you'll get a certain level of performance. But 464 00:22:32,800 --> 00:22:36,440 Speaker 2: if you start identifying the emotional thing that moves the person, 465 00:22:36,840 --> 00:22:39,760 Speaker 2: and you bring up that emotional component every single day 466 00:22:39,800 --> 00:22:41,919 Speaker 2: with them or every week, depending on the cadence of 467 00:22:41,960 --> 00:22:44,320 Speaker 2: what you like to do with your team, those people 468 00:22:44,359 --> 00:22:47,080 Speaker 2: know that you're invested in their future and their future 469 00:22:47,160 --> 00:22:49,439 Speaker 2: dream and they will work harder for you. They will 470 00:22:49,480 --> 00:22:51,280 Speaker 2: show up on time for you, and you can tie 471 00:22:51,320 --> 00:22:54,639 Speaker 2: them their metrics to making that dream happen, and then 472 00:22:54,640 --> 00:22:57,800 Speaker 2: you try that dream to the dream of the company. 473 00:22:57,880 --> 00:22:58,240 Speaker 1: Wow. 474 00:22:58,400 --> 00:23:00,800 Speaker 2: So this way, it's a whole different level of creating 475 00:23:00,920 --> 00:23:03,760 Speaker 2: that emotional feeling every day so that people can be 476 00:23:03,840 --> 00:23:06,440 Speaker 2: even more invested in what they're creating with you and. 477 00:23:06,359 --> 00:23:10,520 Speaker 1: For you cool any north Strar leadership, that's your company. 478 00:23:11,440 --> 00:23:15,080 Speaker 1: Someone's listening to the show, they want to what's the precedure, 479 00:23:15,080 --> 00:23:17,000 Speaker 1: what's the step? Why should somebody call you? 480 00:23:17,680 --> 00:23:20,240 Speaker 2: So usually what I like to do is, because I'm 481 00:23:20,280 --> 00:23:22,879 Speaker 2: such a giver, I tell people you can always call me, 482 00:23:23,040 --> 00:23:25,119 Speaker 2: call me and we'll do just a free hour of 483 00:23:25,240 --> 00:23:27,800 Speaker 2: assessing so that I can give you some insight on 484 00:23:28,040 --> 00:23:30,800 Speaker 2: what's your trauma pattern that might cause you some issue, 485 00:23:31,119 --> 00:23:33,719 Speaker 2: what's the leadership gap that you might be experiencing, and 486 00:23:33,720 --> 00:23:35,919 Speaker 2: what's the issue with the team that we really have 487 00:23:36,000 --> 00:23:38,080 Speaker 2: to address. So when most people call me, they're like, 488 00:23:38,119 --> 00:23:39,800 Speaker 2: I'm going to tell you everything about my business, everything 489 00:23:39,800 --> 00:23:42,760 Speaker 2: about me personally. Go tell me what needs to be changed. 490 00:23:43,160 --> 00:23:46,920 Speaker 2: And usually if I can show people what the gaps are, 491 00:23:47,560 --> 00:23:50,320 Speaker 2: they're like, yes, please help me change this. So a 492 00:23:50,320 --> 00:23:51,760 Speaker 2: lot of what I do is a lot of free 493 00:23:51,800 --> 00:23:54,920 Speaker 2: sessions to help people sort of decide what do they 494 00:23:54,920 --> 00:23:56,879 Speaker 2: want to work on, what don't they And a lot 495 00:23:56,960 --> 00:23:59,040 Speaker 2: of times I have one conversation with someone and they 496 00:23:59,040 --> 00:24:01,000 Speaker 2: tell me it's like thirty years of therapy in one session. 497 00:24:01,040 --> 00:24:02,840 Speaker 2: They go off and do amazing things, and maybe we 498 00:24:02,880 --> 00:24:05,239 Speaker 2: don't work together, but then another person comes in and 499 00:24:05,280 --> 00:24:08,000 Speaker 2: we do for six to twelve months. So that first 500 00:24:08,000 --> 00:24:10,200 Speaker 2: step is always the discovery call of what's going on 501 00:24:10,200 --> 00:24:12,679 Speaker 2: in your life? Where are these patterns, how is your 502 00:24:12,720 --> 00:24:14,879 Speaker 2: subconscious messing with you? And how do we create you 503 00:24:14,920 --> 00:24:16,720 Speaker 2: into an even better leader of your team. 504 00:24:16,960 --> 00:24:18,680 Speaker 1: We'll do well. I'm gonna tell you something. You're good. 505 00:24:19,000 --> 00:24:22,720 Speaker 1: You're really good. Got the great voice, articulate, you know, 506 00:24:23,119 --> 00:24:25,880 Speaker 1: definitely a person that I could talk to a lot. 507 00:24:26,240 --> 00:24:28,800 Speaker 1: It's kind of scary there. I will take you glad 508 00:24:28,800 --> 00:24:32,560 Speaker 1: you're in Park City. Okay, when you were talking about 509 00:24:33,280 --> 00:24:36,600 Speaker 1: because you know I'm dealing with I'm not so much dealing, 510 00:24:36,640 --> 00:24:39,880 Speaker 1: but I'm just communicating with you. I think that's the 511 00:24:39,880 --> 00:24:43,400 Speaker 1: thing here. And oftentimes when you are married or you're 512 00:24:43,400 --> 00:24:49,000 Speaker 1: in relationships, you know you if I have a flaw. 513 00:24:49,680 --> 00:24:52,760 Speaker 1: I talk so much at work. Any when I get home, 514 00:24:52,800 --> 00:24:56,600 Speaker 1: I don't want to talk. I'm tired. I don't want 515 00:24:56,600 --> 00:25:01,000 Speaker 1: to share anything because I'm just repeating, would I just 516 00:25:01,400 --> 00:25:05,000 Speaker 1: you all day long, right for ten hours? How do 517 00:25:05,119 --> 00:25:08,639 Speaker 1: I fix that? Why would you recommend a fix? 518 00:25:09,080 --> 00:25:11,359 Speaker 2: So this is such a good question because every man 519 00:25:11,400 --> 00:25:14,080 Speaker 2: I've ever worked with asked me the same question. So 520 00:25:15,359 --> 00:25:17,280 Speaker 2: the first piece of this that I would say is 521 00:25:18,359 --> 00:25:22,280 Speaker 2: before you get home, most men need an hour to 522 00:25:22,320 --> 00:25:25,000 Speaker 2: an hour and a half of transition time, because if 523 00:25:25,040 --> 00:25:28,680 Speaker 2: you've been talking all day long to everybody, emotionally managing 524 00:25:28,720 --> 00:25:31,120 Speaker 2: all the people in your office, you need an hour 525 00:25:31,160 --> 00:25:33,159 Speaker 2: and a half to do whatever the heck it is 526 00:25:33,200 --> 00:25:36,080 Speaker 2: you want to do that fuels you up. So some 527 00:25:36,119 --> 00:25:38,080 Speaker 2: of the men will say to their spouses, they're like, listen, 528 00:25:38,280 --> 00:25:39,919 Speaker 2: I'm going to get off of work at five. I'm 529 00:25:39,960 --> 00:25:41,679 Speaker 2: going to be home by six thirty because I'm going 530 00:25:41,760 --> 00:25:43,480 Speaker 2: to go do something that makes me feel alive, it 531 00:25:43,520 --> 00:25:45,600 Speaker 2: makes me feel lit up again. I'm going to either 532 00:25:45,600 --> 00:25:47,920 Speaker 2: read a book or listen to music or call someone 533 00:25:48,000 --> 00:25:50,920 Speaker 2: that makes me feel really connected. Because most men don't 534 00:25:50,960 --> 00:25:54,000 Speaker 2: fuel themselves with connections, so when they come home, they 535 00:25:54,000 --> 00:25:56,719 Speaker 2: don't want to be connected because no one's filled them 536 00:25:56,800 --> 00:26:00,639 Speaker 2: up all day with love and light and belief. Right, 537 00:26:00,680 --> 00:26:02,399 Speaker 2: Because You've been doling that out all day to everybody 538 00:26:02,400 --> 00:26:04,800 Speaker 2: on your team, but no one's been fueling you like that. 539 00:26:05,920 --> 00:26:08,240 Speaker 2: So that's typically where for most of the men, I'm like, 540 00:26:08,320 --> 00:26:10,320 Speaker 2: we have to find again. It's this concept of the 541 00:26:10,359 --> 00:26:13,120 Speaker 2: emotional deposit. We have to find something that makes you 542 00:26:13,160 --> 00:26:17,240 Speaker 2: feel again so you can feel alive, and we use 543 00:26:17,320 --> 00:26:19,840 Speaker 2: that in that transition zone. And we also have a 544 00:26:19,920 --> 00:26:22,720 Speaker 2: very specific process for transitioning, right because if you leave 545 00:26:22,760 --> 00:26:24,760 Speaker 2: work and you're still running through your head all the 546 00:26:24,760 --> 00:26:26,359 Speaker 2: things you need to do, all the things you didn't do, 547 00:26:26,760 --> 00:26:28,560 Speaker 2: and then you walk in the door, no one's going 548 00:26:28,600 --> 00:26:30,439 Speaker 2: to connect with you because they can tell you're not 549 00:26:30,560 --> 00:26:34,280 Speaker 2: all there. So there's a very specific process for transitioning 550 00:26:34,720 --> 00:26:36,520 Speaker 2: that we use and work on for that first hour 551 00:26:36,560 --> 00:26:38,560 Speaker 2: and a half. And it's very customed to each human being, 552 00:26:38,760 --> 00:26:40,720 Speaker 2: because every man has different things that he loves, or 553 00:26:40,720 --> 00:26:42,560 Speaker 2: he's engaged in, or he wants to experience more. 554 00:26:43,280 --> 00:26:45,639 Speaker 1: Wow, I want to tell you some Annie. As we 555 00:26:45,720 --> 00:26:48,359 Speaker 1: close up this interview or close out this interview, please 556 00:26:48,400 --> 00:26:51,680 Speaker 1: give out your contact information because a lot of people 557 00:26:51,720 --> 00:26:53,760 Speaker 1: need to call you, especially a lot of men is 558 00:26:53,800 --> 00:26:57,760 Speaker 1: listening to the show feature out audience are men, So 559 00:26:57,920 --> 00:27:02,640 Speaker 1: please make a relation ship call to just just talk. 560 00:27:03,240 --> 00:27:06,200 Speaker 1: That's all we're doing. We're just talking, right, We just talked, 561 00:27:06,240 --> 00:27:10,159 Speaker 1: and then I'm discovering about rushaw and McDonald. Give us 562 00:27:10,200 --> 00:27:11,080 Speaker 1: your contact information. 563 00:27:11,320 --> 00:27:13,840 Speaker 2: Yeah, so you can reach out to me through Instagram, 564 00:27:13,880 --> 00:27:16,439 Speaker 2: Northstar dot Annie, or you can send me an email 565 00:27:16,440 --> 00:27:19,880 Speaker 2: directly Annie A N N I E at Northstar Leadership 566 00:27:19,880 --> 00:27:22,359 Speaker 2: School dot com. And just so like we'll just have 567 00:27:22,440 --> 00:27:24,239 Speaker 2: some fun. We'll dive into your life a little bit 568 00:27:24,240 --> 00:27:26,280 Speaker 2: and we'll figure out do you need some sport do 569 00:27:26,280 --> 00:27:28,000 Speaker 2: you not? Is there anything that we can make better? 570 00:27:28,040 --> 00:27:29,520 Speaker 2: And if there isn't or if I have a better 571 00:27:29,560 --> 00:27:32,200 Speaker 2: resource for you, I'm happy to hand you to that resource. 572 00:27:31,800 --> 00:27:34,879 Speaker 1: Too, amazing. Our mission is to empower you to rise 573 00:27:34,920 --> 00:27:38,800 Speaker 1: above limitations, break boundaries, and reach new heights in your 574 00:27:38,960 --> 00:27:46,639 Speaker 1: entrepreneurial journey. Annie Yacht, please please take all my my, my, 575 00:27:47,000 --> 00:27:49,879 Speaker 1: thank you for coming on the show. You are unique 576 00:27:49,880 --> 00:27:52,120 Speaker 1: guests and I hope, I hope, I may. I knew 577 00:27:52,119 --> 00:27:53,960 Speaker 1: you were busy. It was tough for me getting you 578 00:27:54,000 --> 00:27:56,160 Speaker 1: on the show, and I hopefully we can schedule again 579 00:27:56,200 --> 00:27:58,080 Speaker 1: in the future because you're fantastic. Thank you for coming. 580 00:27:58,240 --> 00:27:59,720 Speaker 1: Money I can do to help you. 581 00:27:59,720 --> 00:28:01,480 Speaker 2: Thank you for getting the word out and I'm so 582 00:28:01,560 --> 00:28:03,119 Speaker 2: glad that you're doing what you're doing because it's a 583 00:28:03,160 --> 00:28:05,159 Speaker 2: beautiful service to the world. We need more of that. 584 00:28:05,640 --> 00:28:08,880 Speaker 1: This has been another edition of Money Making Conversation Masterclass 585 00:28:08,920 --> 00:28:12,080 Speaker 1: posted by me Rushaun McDonald. Thank you to our guests 586 00:28:12,080 --> 00:28:14,639 Speaker 1: on the show today and thank you our listening to 587 00:28:14,640 --> 00:28:16,640 Speaker 1: the audience now. If you want to listen to any 588 00:28:16,680 --> 00:28:18,680 Speaker 1: episode I want to be a guest on the show, 589 00:28:18,960 --> 00:28:23,440 Speaker 1: visit Moneymakingconversations dot com. Our social media handle is money 590 00:28:23,480 --> 00:28:26,719 Speaker 1: Making Conversation. Join us next week and remember to always 591 00:28:26,800 --> 00:28:28,639 Speaker 1: leave with your gifts. Keep winning.