1 00:00:07,400 --> 00:00:09,200 Speaker 1: Hello, and welcome to save a protection of I Heart 2 00:00:09,280 --> 00:00:12,080 Speaker 1: radio and stuff Media. I'm an Area and I'm Lauren Vogelbaum. 3 00:00:12,160 --> 00:00:17,640 Speaker 1: And today we're talking about some of the meat substitute 4 00:00:18,560 --> 00:00:23,360 Speaker 1: products that are super in the news right now. Oh 5 00:00:23,720 --> 00:00:27,000 Speaker 1: my goodness, yes they are. Yeah, we're specifically talking about 6 00:00:27,000 --> 00:00:30,800 Speaker 1: the ones that are really trying to replicate the taste 7 00:00:31,200 --> 00:00:39,000 Speaker 1: and uh texture of beef. Right. And as you've probably heard, 8 00:00:40,080 --> 00:00:44,160 Speaker 1: Burger King added, Yes, that Burger King of the chain 9 00:00:45,120 --> 00:00:50,240 Speaker 1: added an impossible burger to their menu. That's a brand, yes, um, 10 00:00:50,280 --> 00:00:51,800 Speaker 1: and that's a brand. We will be talking about a 11 00:00:51,800 --> 00:00:56,680 Speaker 1: lot today and right here in Atlantis Bloody Vegan Um. 12 00:00:56,720 --> 00:00:58,959 Speaker 1: Probably you've heard of it. I don't know if you're 13 00:00:58,960 --> 00:01:02,760 Speaker 1: around Atlanta, certainly it's it's quite a popular vegan restaurant. Yes, 14 00:01:02,800 --> 00:01:06,319 Speaker 1: and it's one of its big things is a plant 15 00:01:06,400 --> 00:01:10,520 Speaker 1: based burger. And it has attracted these massive lines and 16 00:01:10,560 --> 00:01:15,040 Speaker 1: caused massive trouble and even gosh because somebody was waiting 17 00:01:15,040 --> 00:01:20,760 Speaker 1: in the line. Oh yeah. My co host over on Smithy, 18 00:01:21,000 --> 00:01:23,399 Speaker 1: she she lives near it, and she went during the 19 00:01:23,480 --> 00:01:26,759 Speaker 1: Super Bowl. Very great plan, got in with no line 20 00:01:27,640 --> 00:01:30,680 Speaker 1: and her consensus was, if I didn't have to wait 21 00:01:30,720 --> 00:01:33,880 Speaker 1: in line. Basically that from what I gathered she's she 22 00:01:33,959 --> 00:01:35,319 Speaker 1: was saying, if I didn't have to wait in line, 23 00:01:35,360 --> 00:01:38,200 Speaker 1: that was great, but I would never wait in line. Um. 24 00:01:38,240 --> 00:01:40,520 Speaker 1: But it has been super successful and is opening a 25 00:01:40,560 --> 00:01:44,560 Speaker 1: second location soon. Yeah, they offer impossible brand burger patties 26 00:01:44,600 --> 00:01:48,080 Speaker 1: and beyond meat brand brought worst. Um. But yeah, they're there. 27 00:01:48,120 --> 00:01:50,640 Speaker 1: Their buns and sauces are vegan to like, their entire 28 00:01:51,080 --> 00:01:55,960 Speaker 1: restaurant is fast food vegan. And yesterday, as we were 29 00:01:56,080 --> 00:01:59,880 Speaker 1: researching this, I ran into somebody who works here, Alyle, 30 00:02:00,000 --> 00:02:02,360 Speaker 1: a good friend of ours, and he was like, I 31 00:02:02,520 --> 00:02:05,200 Speaker 1: just waited in line at Popeye's And I was like why, 32 00:02:07,200 --> 00:02:11,600 Speaker 1: and he told me all about the feud about chicken sandwiches. Oh, 33 00:02:11,680 --> 00:02:16,160 Speaker 1: the Twitter feud. We're so behind the time it was. 34 00:02:16,400 --> 00:02:18,680 Speaker 1: I had read about it, but I hadn't. Actually, I 35 00:02:18,720 --> 00:02:20,639 Speaker 1: think that I had noticed that it was happening, but 36 00:02:20,680 --> 00:02:23,000 Speaker 1: I didn't look into it. And I got a hearty 37 00:02:23,120 --> 00:02:26,360 Speaker 1: chuckle at my desk this afternoon about it, because Yeah, 38 00:02:26,520 --> 00:02:30,519 Speaker 1: apparently Popeyees has been advertising their new chicken sandwich. It's 39 00:02:30,520 --> 00:02:34,360 Speaker 1: not an alternative chicken, it's just regular chicken sandwich. Um. 40 00:02:34,560 --> 00:02:37,120 Speaker 1: And the main comparison has been to Chick file AT's 41 00:02:37,200 --> 00:02:40,800 Speaker 1: chicken sandwich, and then Chick fil A tweeted that like 42 00:02:40,800 --> 00:02:45,200 Speaker 1: like oh man like loved the original, and Popeyes like 43 00:02:45,320 --> 00:02:50,160 Speaker 1: retweeted it with y'all good. And then Wendy's Gotten the 44 00:02:50,200 --> 00:02:55,480 Speaker 1: Fray and then Zaxby's got in there and it was 45 00:02:55,680 --> 00:02:57,919 Speaker 1: sake shack. Yeah, it was a whole bunch. It was. 46 00:02:58,160 --> 00:03:01,040 Speaker 1: It was. But I you know, I recommend looking at 47 00:03:01,120 --> 00:03:07,080 Speaker 1: if you like social media feuds between big corporations. UM. So, 48 00:03:07,639 --> 00:03:09,880 Speaker 1: I was very confused about the whole thing yesterday. But 49 00:03:09,919 --> 00:03:13,120 Speaker 1: we are not talking about that specifically. Um we are 50 00:03:13,120 --> 00:03:15,359 Speaker 1: talking about yeah, meat alternatives. And I did want to 51 00:03:15,360 --> 00:03:20,160 Speaker 1: bring up recently We're at podcasts conference in Orlando podcast Movement, Yes, 52 00:03:20,280 --> 00:03:23,600 Speaker 1: which is a conference, and our boss Connell ordered an 53 00:03:23,639 --> 00:03:26,840 Speaker 1: impossible burger at one of the restaurants in the venue. Yeah. Yeah, 54 00:03:26,919 --> 00:03:29,679 Speaker 1: Beth Anne and Connell both both ordered one. They did. 55 00:03:30,120 --> 00:03:32,520 Speaker 1: I have had one, and it was good. That's all 56 00:03:32,560 --> 00:03:36,000 Speaker 1: I seemed to remember. It was good. This whole thing 57 00:03:36,040 --> 00:03:37,840 Speaker 1: reminded me. I'll never forget the time I went to 58 00:03:37,840 --> 00:03:40,000 Speaker 1: one of my best friend's house and I was nine 59 00:03:40,960 --> 00:03:43,640 Speaker 1: and her mom always kind of had the weird you 60 00:03:43,680 --> 00:03:47,400 Speaker 1: know food. She was the one that you associated with 61 00:03:47,440 --> 00:03:50,760 Speaker 1: the stranger foods as a kid, and she offered me 62 00:03:50,760 --> 00:03:54,880 Speaker 1: meatless meatballs. And they'll look on my face. They just 63 00:03:54,960 --> 00:03:57,360 Speaker 1: paradigm shift, I'm sure and blew your little mind because 64 00:03:57,400 --> 00:04:01,800 Speaker 1: as a kid I didn't know, like in there, it's 65 00:04:01,880 --> 00:04:05,400 Speaker 1: meatless meat. You've said a number of words that don't 66 00:04:05,400 --> 00:04:08,880 Speaker 1: make sense next to each other. Exactly, yeah, exactly. Yeah. 67 00:04:09,080 --> 00:04:11,320 Speaker 1: My mom was big on plant proteins. I was eating 68 00:04:11,320 --> 00:04:15,160 Speaker 1: tofu like regularly by the time I was five or so. Um. 69 00:04:15,200 --> 00:04:17,560 Speaker 1: But I don't think I had like a meat substitute 70 00:04:17,760 --> 00:04:21,039 Speaker 1: product until middle or high school, which was a soy 71 00:04:21,080 --> 00:04:26,520 Speaker 1: based burger at Epcot, which I did not enjoy. Um. 72 00:04:26,560 --> 00:04:29,240 Speaker 1: But I mean this was also like like mid nineties, 73 00:04:29,400 --> 00:04:33,200 Speaker 1: like the technology had not really know, there has been 74 00:04:33,240 --> 00:04:36,800 Speaker 1: a lot of inovation. Oh goodness, my gracious yes. Um. Now, 75 00:04:36,920 --> 00:04:39,520 Speaker 1: I was pretty big on bean burger's post college, until 76 00:04:39,920 --> 00:04:41,840 Speaker 1: I realized that I can't have bell pepper, y'all. They 77 00:04:41,960 --> 00:04:43,760 Speaker 1: dang all have bell pepper in them, and it makes 78 00:04:43,800 --> 00:04:47,200 Speaker 1: me so mad because I like a bean burger. They're tasty, 79 00:04:47,400 --> 00:04:50,960 Speaker 1: they are tasty. Gosh um. I've not had an impossible 80 00:04:51,080 --> 00:04:52,840 Speaker 1: or a beyond burger. Um, I meant to go get 81 00:04:52,880 --> 00:04:54,520 Speaker 1: one last night, but the evening just got away from 82 00:04:54,520 --> 00:04:57,040 Speaker 1: me from Burger King. No, I was going to go. 83 00:04:57,120 --> 00:05:00,760 Speaker 1: They have one over at Argosy, which is cool little 84 00:05:00,760 --> 00:05:03,279 Speaker 1: restaurant down in East Atlanta Village that actually one of 85 00:05:03,279 --> 00:05:06,960 Speaker 1: my roommates works at. So I used to make pretty regularly. Um, 86 00:05:07,040 --> 00:05:11,279 Speaker 1: sweet potato and Lintel burgersd them. Oh man, it sounds weird, 87 00:05:11,320 --> 00:05:15,320 Speaker 1: but something happens and it was really good anyway. Okay, 88 00:05:15,400 --> 00:05:18,159 Speaker 1: let's get to our question. I don't even know what 89 00:05:18,200 --> 00:05:23,919 Speaker 1: the question is. Meat substitute, Burger's burger, burger, beef burger substitutes, 90 00:05:27,680 --> 00:05:32,400 Speaker 1: what are they? Well? Um, uh, you know, interest in 91 00:05:32,480 --> 00:05:36,760 Speaker 1: non meat proteins goes back like thousands of years. Um, 92 00:05:36,760 --> 00:05:39,400 Speaker 1: this is not a new thing, and as food technologies 93 00:05:39,400 --> 00:05:42,719 Speaker 1: have developed, humans have created any number of different plant 94 00:05:42,720 --> 00:05:45,599 Speaker 1: based products that try in various ways to approximate the 95 00:05:45,760 --> 00:05:48,560 Speaker 1: taste and texture of meats. Lots of other plant based 96 00:05:48,600 --> 00:05:50,960 Speaker 1: products don't try to do that, which is also just fine, 97 00:05:51,040 --> 00:05:55,560 Speaker 1: but yeah, separate categories. These products have generally been packaged, 98 00:05:55,600 --> 00:05:58,640 Speaker 1: frozen and sold to consumers or or two eateries to 99 00:05:58,720 --> 00:06:01,640 Speaker 1: be thought and heated on site or or in homes. 100 00:06:01,760 --> 00:06:03,880 Speaker 1: Um And you know that's fine, But but freezing foods 101 00:06:03,880 --> 00:06:06,440 Speaker 1: does impact the texture and the flavor, and never really 102 00:06:06,480 --> 00:06:10,080 Speaker 1: for the better. So a few companies right now are 103 00:06:10,120 --> 00:06:12,880 Speaker 1: working on plant based meat substitutes that can be sold 104 00:06:12,920 --> 00:06:16,560 Speaker 1: fresh and cooked the way that you cook fresh meats, 105 00:06:16,560 --> 00:06:20,119 Speaker 1: and that approximate the experience of eating meat, especially beef, 106 00:06:20,360 --> 00:06:24,159 Speaker 1: more closely than their predecessors. And yes, they are making 107 00:06:24,279 --> 00:06:27,640 Speaker 1: a lot of headlines. Um and the two they contenders 108 00:06:27,640 --> 00:06:30,799 Speaker 1: here in the United States are the aforementioned Impossible Foods 109 00:06:31,000 --> 00:06:35,440 Speaker 1: and Beyond Meat. Yes, both of these companies offer fresh, 110 00:06:35,680 --> 00:06:39,080 Speaker 1: preformed burger patties that can be cooked like beef burgers. 111 00:06:39,120 --> 00:06:42,480 Speaker 1: They brown like beef. They even bleed a little when 112 00:06:42,480 --> 00:06:46,119 Speaker 1: you cut or bite into them. Yeah. Yeah, bleeding beef, 113 00:06:46,320 --> 00:06:50,280 Speaker 1: bleeding beef. Yep. It's if you see a description, it's 114 00:06:50,279 --> 00:06:54,039 Speaker 1: a quote around bleeding and then one around beef, not 115 00:06:54,120 --> 00:06:59,480 Speaker 1: together separately. The names I tell you, the names Beyond Meat, 116 00:06:59,520 --> 00:07:03,880 Speaker 1: Impossible Burger, Incredible Burger, Awesome Burger. In some states, there 117 00:07:04,040 --> 00:07:06,760 Speaker 1: is pending legislation over the use of the word meat 118 00:07:06,839 --> 00:07:10,239 Speaker 1: and products that do not involve actual meat from slaughtered animals. 119 00:07:10,240 --> 00:07:12,440 Speaker 1: I believe one state has already passed it, and there's 120 00:07:12,440 --> 00:07:18,480 Speaker 1: twenty one states looking into it. The meat industries, Oh yeah, lobbying, 121 00:07:19,200 --> 00:07:21,720 Speaker 1: it's a lot exactly. And it's the same thing like 122 00:07:21,960 --> 00:07:26,240 Speaker 1: with milk. Yeah yeah, And I okay, like I kind 123 00:07:26,280 --> 00:07:30,000 Speaker 1: of love this. I mean I I dislike that time 124 00:07:30,120 --> 00:07:33,960 Speaker 1: and money in our government is being, in my personal consideration, 125 00:07:34,520 --> 00:07:37,760 Speaker 1: kind of wasted on on something that. Okay, I mean 126 00:07:37,760 --> 00:07:41,160 Speaker 1: like like not to underscore the importance of of clarity 127 00:07:41,160 --> 00:07:44,400 Speaker 1: and labeling because like, if you're confused about whether product 128 00:07:44,480 --> 00:07:48,080 Speaker 1: contains meat, like that's not helping anyone. No, no, like 129 00:07:48,120 --> 00:07:51,520 Speaker 1: you want to be clear about it. Um. But yeah, 130 00:07:51,680 --> 00:07:53,480 Speaker 1: just I don't know like some of it. So if 131 00:07:53,480 --> 00:07:55,840 Speaker 1: it gets so ridiculous, like all right. The New York 132 00:07:55,880 --> 00:07:59,160 Speaker 1: Times reported that this one representative from Mississippi who has 133 00:07:59,400 --> 00:08:02,240 Speaker 1: tried to let slate against this whole nut milk thing 134 00:08:02,760 --> 00:08:05,600 Speaker 1: um that the word milk being on nut milks and 135 00:08:05,680 --> 00:08:10,680 Speaker 1: on labels. Um. He said, almonds don't produce milk. He 136 00:08:10,720 --> 00:08:15,360 Speaker 1: doesn't know that for sure. It depends, it all depends. 137 00:08:16,720 --> 00:08:21,320 Speaker 1: I mean, it's true that almonds don't lactate. But that's true. 138 00:08:21,440 --> 00:08:24,640 Speaker 1: I mean but he also said, Man, I'm a little 139 00:08:24,640 --> 00:08:27,880 Speaker 1: bit saucy about this. He said, the fake lab produced 140 00:08:27,920 --> 00:08:29,920 Speaker 1: meat is a little bit more of a science fiction 141 00:08:29,960 --> 00:08:34,520 Speaker 1: type deal. That concerns me more. Oh, I'm sort of like, oh, man, 142 00:08:34,720 --> 00:08:37,800 Speaker 1: like calm down, like find something else to be mad about. 143 00:08:37,840 --> 00:08:39,760 Speaker 1: There's a lot of stuff to be mad about right now. 144 00:08:39,800 --> 00:08:44,920 Speaker 1: The world is on fire, plant based meat is not. Yeah, 145 00:08:45,120 --> 00:08:48,480 Speaker 1: I pick a different issue. Yeah, anyway, that's that's a 146 00:08:48,559 --> 00:08:51,840 Speaker 1: representative Bill Piggott friends, just in case you or someone 147 00:08:52,000 --> 00:08:54,280 Speaker 1: that you know lives in Mississippi and might be interested 148 00:08:54,320 --> 00:08:57,280 Speaker 1: in voting for humans who have a slightly more science 149 00:08:57,320 --> 00:09:02,880 Speaker 1: and less scare tactic uh form of communication in their legislation. 150 00:09:03,480 --> 00:09:07,079 Speaker 1: I don't know, I don't know. Vote however you want. 151 00:09:07,160 --> 00:09:12,240 Speaker 1: Just vote. Yes, I'm getting way off. Finger at me 152 00:09:12,480 --> 00:09:18,160 Speaker 1: very aggressively. I will aren't. Okay, good, good andie, thank you, 153 00:09:18,240 --> 00:09:23,280 Speaker 1: We welcome. Yeah, let's get to nutrition. Yeah. So, this 154 00:09:23,440 --> 00:09:26,959 Speaker 1: current generation of meatless burger is actually pretty similar to 155 00:09:27,000 --> 00:09:31,400 Speaker 1: beef burgers in terms of macronutrients. Four ounds impossible beyond 156 00:09:31,640 --> 00:09:34,800 Speaker 1: or regular old beef burger. All have roughly the same 157 00:09:34,880 --> 00:09:39,000 Speaker 1: number of calories total fat, saturated fat, and protein. The 158 00:09:39,000 --> 00:09:41,600 Speaker 1: only real difference comes in that the meatless products contain 159 00:09:41,640 --> 00:09:44,400 Speaker 1: a little bit of carbs and dietary fiber, whereas meat 160 00:09:44,440 --> 00:09:50,000 Speaker 1: burgers do not. Micronutrients are where the products do differ. Um. 161 00:09:50,040 --> 00:09:52,480 Speaker 1: I had a hard time finding specifics for beyond but 162 00:09:52,600 --> 00:09:56,040 Speaker 1: um but impossible has an even wider and deeper spread 163 00:09:56,040 --> 00:09:59,320 Speaker 1: of vitamins and minerals than beef does. Specifically lots of 164 00:09:59,320 --> 00:10:02,920 Speaker 1: thiamon beat and I think if you know, those are 165 00:10:02,920 --> 00:10:06,360 Speaker 1: things you're looking for. I did read um a lot 166 00:10:06,360 --> 00:10:08,920 Speaker 1: of articles saying that this is one of the biggest 167 00:10:09,000 --> 00:10:13,400 Speaker 1: hurdles of of these specific brands is that when people 168 00:10:13,640 --> 00:10:17,959 Speaker 1: cotton onto oh, it's actually the same amount of like calories. Yeah, 169 00:10:18,120 --> 00:10:22,000 Speaker 1: it's not healthier, it's not lower, and I mean health 170 00:10:22,040 --> 00:10:25,520 Speaker 1: has health is a big issue, right yeah, But I 171 00:10:25,559 --> 00:10:31,840 Speaker 1: mean people decide to to a skew meat for multiple reasons. 172 00:10:31,480 --> 00:10:38,160 Speaker 1: Sure you I've always said askew oh man, you learned 173 00:10:38,200 --> 00:10:44,400 Speaker 1: something every day life life lessons all over the place. 174 00:10:44,520 --> 00:10:48,320 Speaker 1: It's true, It's true. Um, but okay, so so yeah, 175 00:10:48,360 --> 00:10:54,760 Speaker 1: so if not nutrition, then why choose a non meat product. 176 00:10:55,920 --> 00:10:59,679 Speaker 1: I don't know what I do I do oh okay, yeah, yeah, 177 00:10:59,720 --> 00:11:02,679 Speaker 1: because because humans turn to vegetarian and vegan options for 178 00:11:02,720 --> 00:11:05,200 Speaker 1: all kinds of reasons, you know, concerns over the treatment 179 00:11:05,240 --> 00:11:09,560 Speaker 1: of animals, moral quandaries about eating animals, religion, health cost, 180 00:11:09,840 --> 00:11:15,280 Speaker 1: environmental impact. But yeah, again, talking specifically today about about 181 00:11:15,440 --> 00:11:19,960 Speaker 1: products meant to mimic the experience of eating beef. Um. 182 00:11:20,040 --> 00:11:23,560 Speaker 1: Those products are coming up because the beef industry is 183 00:11:23,880 --> 00:11:28,920 Speaker 1: specifically problematic. Um Like, okay, meat, meat is a luxury um, 184 00:11:28,960 --> 00:11:32,200 Speaker 1: and beef in particular is a status product, and we 185 00:11:32,240 --> 00:11:35,840 Speaker 1: eat a lot of it, especially as we as humans 186 00:11:35,840 --> 00:11:38,240 Speaker 1: are not like any and me, especially as we gain 187 00:11:38,320 --> 00:11:41,560 Speaker 1: the means to do so. Like the world population has 188 00:11:41,559 --> 00:11:45,080 Speaker 1: more than doubled since the early nineteen sixties, but meat 189 00:11:45,080 --> 00:11:50,000 Speaker 1: production has quintupled in that time. Um. And although the 190 00:11:50,080 --> 00:11:53,400 Speaker 1: per capita consumption of beef has been pretty much on 191 00:11:53,440 --> 00:11:56,240 Speaker 1: the decline in the United States since the nineteen seventies, 192 00:11:56,679 --> 00:11:59,800 Speaker 1: it's still four times higher here than the world average, 193 00:12:00,080 --> 00:12:06,160 Speaker 1: and it's been increasing in developing nations. Wow. Yeah, I 194 00:12:06,200 --> 00:12:10,000 Speaker 1: was researching why why meat is manly the other day 195 00:12:10,080 --> 00:12:15,680 Speaker 1: and oh yeah, yeah, that's going to be a spenty episode. Yeah, 196 00:12:15,760 --> 00:12:20,360 Speaker 1: and there's a lot there there. Um. Part of the 197 00:12:20,400 --> 00:12:23,760 Speaker 1: popularity of these products. Beyond vegetarians and megans having an 198 00:12:23,800 --> 00:12:27,280 Speaker 1: option on menus is people wanting to make an environmentally 199 00:12:27,280 --> 00:12:29,800 Speaker 1: friendly choice, especially right now, that seems to be kind 200 00:12:29,840 --> 00:12:33,000 Speaker 1: of the big thing. One of the main pushes, UM, 201 00:12:33,000 --> 00:12:36,320 Speaker 1: a meat tasting alternative for people who love beef but 202 00:12:36,520 --> 00:12:38,920 Speaker 1: are environmentally minded, because you have to think, like, if 203 00:12:38,960 --> 00:12:42,000 Speaker 1: it is like a meat alternative, it is a lot 204 00:12:42,040 --> 00:12:47,319 Speaker 1: of people. They're targeting people who eat meat. Yeah yeah, um, 205 00:12:47,360 --> 00:12:51,800 Speaker 1: because Okay, growing cattle takes a lot of resources, like 206 00:12:51,840 --> 00:12:55,080 Speaker 1: a shocking amount of resources um. Eleven thousand gallons of 207 00:12:55,080 --> 00:12:58,560 Speaker 1: water per year per cow, um. Ten times as much 208 00:12:58,640 --> 00:13:00,800 Speaker 1: vegetation goes into growing beef as it would take for 209 00:13:00,840 --> 00:13:04,640 Speaker 1: us to just get those calories from vegetation. Uh. To 210 00:13:04,720 --> 00:13:07,320 Speaker 1: create a kilo of beef about two point two pounds. 211 00:13:07,320 --> 00:13:10,200 Speaker 1: The cattle industry creates the same amount of carbon dioxide 212 00:13:10,200 --> 00:13:13,959 Speaker 1: emissions that the average European car would every fifty five 213 00:13:14,040 --> 00:13:19,640 Speaker 1: miles or two kilometers for metric friends. UH. Cattle burps 214 00:13:19,640 --> 00:13:22,480 Speaker 1: and farts make up ten percent of total global greenhouse 215 00:13:22,480 --> 00:13:26,320 Speaker 1: gas emissions. Like, I think that's more than the entire 216 00:13:26,360 --> 00:13:30,880 Speaker 1: transportation industry combined. UM. All other types of meat production 217 00:13:30,920 --> 00:13:33,880 Speaker 1: combined only make up another eight percent. So cattle is 218 00:13:33,920 --> 00:13:38,439 Speaker 1: like sort of this very separate, very intense problem there. Um, 219 00:13:38,559 --> 00:13:41,400 Speaker 1: beef is seven times more land in greenhouse gas intensive 220 00:13:41,440 --> 00:13:45,040 Speaker 1: to grow than chicken, and it's twenty times more so 221 00:13:45,240 --> 00:13:49,079 Speaker 1: than beans. The Center for Sustainable Systems at the University 222 00:13:49,120 --> 00:13:52,640 Speaker 1: of Michigan conducted a study that was commissioned by Beyond 223 00:13:52,720 --> 00:13:55,840 Speaker 1: Meat from Staphoya that I found that compared to a 224 00:13:55,960 --> 00:14:00,000 Speaker 1: quarter pound beef burger, a plant based burger produces less 225 00:14:00,000 --> 00:14:06,000 Speaker 1: greenhouse gas emissions, calls for less energy, impacts water scarcity less, 226 00:14:06,160 --> 00:14:10,160 Speaker 1: and has less of an impact on land usage. Hoof 227 00:14:11,760 --> 00:14:14,800 Speaker 1: Fast Company found that if Americans at large switched to 228 00:14:14,840 --> 00:14:17,080 Speaker 1: plant based burgers, it would be the same as removing 229 00:14:17,080 --> 00:14:20,240 Speaker 1: at twelve million cars from the roads for an entire year. 230 00:14:20,720 --> 00:14:24,280 Speaker 1: Who Yeah, the impossible aims to get rid of the 231 00:14:24,320 --> 00:14:27,680 Speaker 1: need for animals for meat by and that is a 232 00:14:27,720 --> 00:14:32,560 Speaker 1: big aim. Like projections put world meat consumption doubling by 233 00:14:32,760 --> 00:14:36,680 Speaker 1: due to population and economic growth. But but but but 234 00:14:36,800 --> 00:14:38,400 Speaker 1: who knows, I mean, like this is this it could 235 00:14:38,400 --> 00:14:41,560 Speaker 1: be a seat change. Beyond Meat founder Ethan Brown said 236 00:14:41,560 --> 00:14:46,480 Speaker 1: that when survey Beyond purchasers reported also buying traditional meat 237 00:14:46,840 --> 00:14:50,280 Speaker 1: during the same period, and a survey about Impossible show 238 00:14:50,320 --> 00:14:53,960 Speaker 1: that seventy people who ordered their burgers from menus are 239 00:14:54,320 --> 00:14:59,680 Speaker 1: meat eaters. So who knows, y'all, who knows, But it 240 00:14:59,800 --> 00:15:04,360 Speaker 1: is big deal because apparently this shocked to me. Oh yeah, yeah. 241 00:15:04,400 --> 00:15:08,400 Speaker 1: Speaking of numbers, the average American eats three burgers a week. 242 00:15:08,800 --> 00:15:12,200 Speaker 1: I know, I can't. I'm like, I'm trying to think 243 00:15:12,240 --> 00:15:15,320 Speaker 1: of the last time I had a burger. I don't know. 244 00:15:15,480 --> 00:15:18,720 Speaker 1: I'm like maybe I have maybe like one per quarter. Yeah, 245 00:15:19,440 --> 00:15:23,760 Speaker 1: what's going on? What are you doing? I mean, it 246 00:15:23,880 --> 00:15:27,600 Speaker 1: is delicious. One pole from Politico found that banning meat 247 00:15:27,800 --> 00:15:32,440 Speaker 1: did worse than any other issues surveyed. Oh wow, Like 248 00:15:32,560 --> 00:15:34,840 Speaker 1: they were like that that is our least favorite of 249 00:15:34,880 --> 00:15:38,480 Speaker 1: any terrible option. Yeah, and I think no joke. I 250 00:15:38,520 --> 00:15:43,040 Speaker 1: think isis was on there. You're like, oh, don't you 251 00:15:43,160 --> 00:15:46,360 Speaker 1: dig away my meat? Tech? Okay, And we have seen 252 00:15:46,400 --> 00:15:48,960 Speaker 1: this play out in our politics recently. They're coming for 253 00:15:49,040 --> 00:15:52,480 Speaker 1: your burgers. These burgers, um, like we said, are pretty 254 00:15:52,560 --> 00:15:56,680 Speaker 1: much targeted to meat eaters. So that's kind of a problem. Uh, impossible, 255 00:15:56,720 --> 00:15:59,200 Speaker 1: even as a list of don't slight quote, we don't 256 00:15:59,200 --> 00:16:02,720 Speaker 1: say vegan, we are for meat eaters. We don't meet shame. 257 00:16:03,120 --> 00:16:07,760 Speaker 1: We are not political. However, another study found that given 258 00:16:07,800 --> 00:16:11,160 Speaker 1: plant based burgers tasted the same as burgers made with meat, 259 00:16:11,440 --> 00:16:15,080 Speaker 1: six of consumers would still go for the meat version. 260 00:16:15,840 --> 00:16:18,640 Speaker 1: I think my dad is someone who would have done this, 261 00:16:18,680 --> 00:16:23,160 Speaker 1: And I think it's about like suspicion or bad experiences, 262 00:16:23,200 --> 00:16:26,640 Speaker 1: like past bad experiences. Yeah, yeah, I mean based on 263 00:16:26,640 --> 00:16:30,120 Speaker 1: that Epcot burger, I like, I wouldn't have eaten another 264 00:16:30,160 --> 00:16:34,800 Speaker 1: one of those for years, right. Yeah. When it comes 265 00:16:34,840 --> 00:16:38,480 Speaker 1: to meatless burgers, Morningstar Farms, owned by Kellogg, has the 266 00:16:38,560 --> 00:16:42,440 Speaker 1: largest market share, but that share is decreasing. Meat substitute 267 00:16:42,480 --> 00:16:46,280 Speaker 1: retail sales hit eight million dollars over the year long 268 00:16:46,320 --> 00:16:48,960 Speaker 1: period ending May twenty this year. Yeah here in the 269 00:16:49,040 --> 00:16:51,800 Speaker 1: United States, I believe. Yeah. Um. And here in the US, 270 00:16:51,880 --> 00:16:57,360 Speaker 1: sales of meat step substitutes have increased since during the 271 00:16:57,400 --> 00:17:03,160 Speaker 1: same period, traditional meat sales only increase, and globally, meat 272 00:17:03,200 --> 00:17:07,879 Speaker 1: substitute sales are protected to grow by bye. So this 273 00:17:07,960 --> 00:17:10,800 Speaker 1: is not just an American thing that was happening, not 274 00:17:10,880 --> 00:17:14,760 Speaker 1: at all though, just for just for contrast, So, the 275 00:17:14,760 --> 00:17:17,640 Speaker 1: global meat substitute market was worth one point five billion 276 00:17:18,119 --> 00:17:22,240 Speaker 1: as of that's a lot. Yes, the conventional meat market 277 00:17:22,640 --> 00:17:25,639 Speaker 1: was I shouldn't say meat market, should I the conventional 278 00:17:26,320 --> 00:17:28,680 Speaker 1: may share. You guys know what I mean. The conventional 279 00:17:28,680 --> 00:17:34,920 Speaker 1: meat market was one five trillion. Oh, so my brain 280 00:17:35,119 --> 00:17:39,600 Speaker 1: is not still still a drop in the bucket comparatively. Yes, 281 00:17:40,280 --> 00:17:43,200 Speaker 1: after getting approval from the FDA here in the US, 282 00:17:43,320 --> 00:17:46,959 Speaker 1: the Impossible Burger could be grocery stores as soon as September, 283 00:17:47,000 --> 00:17:50,760 Speaker 1: which is a month from recording this. In May, Beyond 284 00:17:50,920 --> 00:17:54,280 Speaker 1: Meat had the best I p O often so far, 285 00:17:54,280 --> 00:17:56,080 Speaker 1: which I don't know much about IP was, but I 286 00:17:56,160 --> 00:17:58,680 Speaker 1: know that's a big deal. Initial public offering. Yes, it's 287 00:17:58,680 --> 00:18:02,399 Speaker 1: a financial thing. Yes sure. In June, Beyond Meat stock 288 00:18:02,440 --> 00:18:06,120 Speaker 1: price was going for five hundred percent above the initial offering. 289 00:18:06,800 --> 00:18:10,520 Speaker 1: The Impossible Burger is available in fifteen thousand restaurants. They've 290 00:18:10,600 --> 00:18:13,359 Speaker 1: raised over seven fifty million dollars and are worth an 291 00:18:13,520 --> 00:18:18,000 Speaker 1: estimated two billion dollars. Beyond Meat, on the other hand, 292 00:18:18,240 --> 00:18:21,920 Speaker 1: has the market value of nine billion dollars at its 293 00:18:21,960 --> 00:18:26,120 Speaker 1: highest it was fourteen billion. It's available at fifty three 294 00:18:26,240 --> 00:18:30,960 Speaker 1: thousand restaurants. But the Impossible Burger outsells the Beyond Meat 295 00:18:31,040 --> 00:18:33,440 Speaker 1: Burger three to one. At Bearer Burger which has both 296 00:18:33,440 --> 00:18:37,520 Speaker 1: options on the menu Impossible Burger they have They make 297 00:18:37,600 --> 00:18:40,320 Speaker 1: one point five million pounds of meat alternative a month. 298 00:18:40,800 --> 00:18:44,280 Speaker 1: Oh and Beyond has products and thirty thousand grocery stores, 299 00:18:44,320 --> 00:18:46,879 Speaker 1: restaurants and schools. Um and they can be found in 300 00:18:46,920 --> 00:18:52,480 Speaker 1: the United States, Canada, the UK, Italy, and Israel. UM 301 00:18:52,520 --> 00:18:56,080 Speaker 1: Impossible employees about four hundred and forty people. One hundred 302 00:18:56,080 --> 00:18:59,280 Speaker 1: and ten of those are in research and development, and 303 00:18:59,280 --> 00:19:04,080 Speaker 1: they spend is doing things like smelling, smelling different combinations 304 00:19:04,080 --> 00:19:06,720 Speaker 1: like cheese and salami, trying to hone in on the 305 00:19:06,760 --> 00:19:11,800 Speaker 1: scent of meat. It's amazing. Beyond Beyond Meats Lab has 306 00:19:11,840 --> 00:19:15,280 Speaker 1: sixty three R and D employees. I love it. Yeah, 307 00:19:15,280 --> 00:19:18,560 Speaker 1: that's so cool. Um Burger King's chief marketing officer, so 308 00:19:18,680 --> 00:19:20,480 Speaker 1: take this with a grain of salt, told The New 309 00:19:20,560 --> 00:19:24,480 Speaker 1: York Times that customers and even employees have not been 310 00:19:24,520 --> 00:19:28,120 Speaker 1: able to tell the difference between the meatless Impossible Whopper 311 00:19:28,480 --> 00:19:32,960 Speaker 1: and the classic beef variety. Their commercial certainly implies that 312 00:19:33,760 --> 00:19:39,479 Speaker 1: that I'll have no idea beyond meat and Impossible Burger. 313 00:19:39,560 --> 00:19:42,360 Speaker 1: And this is huge new They're vuying for the big one, 314 00:19:42,680 --> 00:19:49,000 Speaker 1: the King McDonald. Yes, yes, some Europe and McDonald's I 315 00:19:49,000 --> 00:19:53,040 Speaker 1: think in Germany have the Incredible Burger, which is similar 316 00:19:53,080 --> 00:19:55,840 Speaker 1: to yeah, yeah, yeah, the Incredible Burger being a nest 317 00:19:55,920 --> 00:19:59,760 Speaker 1: Lely product being sold there under the Garden Gourmet brand. 318 00:20:01,240 --> 00:20:06,560 Speaker 1: A former McDonald's CEO is on the Beyond Meat board. So, 319 00:20:07,359 --> 00:20:11,560 Speaker 1: but the problem is the logistics of producing enough meatless 320 00:20:11,560 --> 00:20:16,320 Speaker 1: burgers to meet McDonald's level of demand. It complicates any 321 00:20:16,320 --> 00:20:19,560 Speaker 1: potential deals. Oh of course, and uh, you know Impossible 322 00:20:19,640 --> 00:20:21,840 Speaker 1: has run into this with their Burger King deal. Yes, 323 00:20:22,080 --> 00:20:26,040 Speaker 1: shortages have dogged most brands of meatless meat. As the 324 00:20:26,080 --> 00:20:29,480 Speaker 1: Impossible Burger was debuting on the Burger King menut of 325 00:20:29,520 --> 00:20:34,200 Speaker 1: its listed restaurant locations didn't have any supply, and when 326 00:20:34,240 --> 00:20:36,679 Speaker 1: the search for a and WS Beyond Burger reached a 327 00:20:36,720 --> 00:20:41,359 Speaker 1: fever pitch, it drew in. Jessica Chas stay as an investor, 328 00:20:42,280 --> 00:20:44,800 Speaker 1: and you can see, like, if you're interested at all, 329 00:20:45,119 --> 00:20:47,400 Speaker 1: you can go on Twitter and see complaint after complaint 330 00:20:48,240 --> 00:20:53,280 Speaker 1: uh at Impossible Burger Beyond Meat for shortages And I 331 00:20:54,040 --> 00:20:58,359 Speaker 1: can't believe you're expanding when I without Yeah, yeah, but 332 00:20:58,400 --> 00:21:00,000 Speaker 1: we're going to talk about that a little bit more 333 00:21:00,080 --> 00:21:03,320 Speaker 1: or later we will, Yeah, we're going to get into 334 00:21:03,440 --> 00:21:05,640 Speaker 1: some history for you, but first we're going to take 335 00:21:05,640 --> 00:21:16,399 Speaker 1: a quick break for a word from our sponsor. And 336 00:21:16,440 --> 00:21:19,920 Speaker 1: we're back. Thank you, sponsor, Yes, thank you. So meat 337 00:21:19,960 --> 00:21:24,200 Speaker 1: alternatives do go way back. We've done episodes on tofu 338 00:21:24,280 --> 00:21:26,720 Speaker 1: and satan, so check those out if you're interested. And 339 00:21:26,720 --> 00:21:30,960 Speaker 1: and tempa my favorite. Oh yeah yeah yeah. Tofu is 340 00:21:30,960 --> 00:21:34,840 Speaker 1: of course, a soy based, Satan is a wheat gluten product, 341 00:21:34,880 --> 00:21:38,520 Speaker 1: and tempa is fungus based. Most modern meat substitutes are 342 00:21:38,560 --> 00:21:41,400 Speaker 1: based on one or more of these products, with satan 343 00:21:41,960 --> 00:21:44,719 Speaker 1: really being the only one meant to like replicate the 344 00:21:44,760 --> 00:21:49,960 Speaker 1: texture of meat and poultry specifically. And we've talked about 345 00:21:49,960 --> 00:21:54,080 Speaker 1: this before, but go over it briefly in J. H. Killogg, 346 00:21:54,119 --> 00:21:59,000 Speaker 1: John Harvey Killick. Oh, that guy, that guy, Lauscha pia 347 00:21:59,160 --> 00:22:03,520 Speaker 1: based food called Nuttos touted as a substitute for quote, 348 00:22:03,760 --> 00:22:09,800 Speaker 1: flesh foods, flesh foods, gosh, yes, um, and these earlier 349 00:22:10,000 --> 00:22:12,959 Speaker 1: alternatives that he was part of. They were meant to 350 00:22:13,040 --> 00:22:17,240 Speaker 1: taste plain, not to over stimulate your senses because you 351 00:22:17,320 --> 00:22:20,080 Speaker 1: might go straight to hell. Oh yeah yeah, watch watch 352 00:22:20,080 --> 00:22:24,640 Speaker 1: out for flavors. They're they're a pathway to sin. Yeah, 353 00:22:24,760 --> 00:22:29,400 Speaker 1: talking about satan kell I arrived at this this nutos 354 00:22:29,480 --> 00:22:33,480 Speaker 1: after many experiments. The first prototype pro tos he described 355 00:22:33,520 --> 00:22:36,560 Speaker 1: as resembling quote, potted veal or chicken. It has a 356 00:22:36,600 --> 00:22:39,920 Speaker 1: distinctly media odor and flavor. When a bit is torn 357 00:22:39,960 --> 00:22:42,879 Speaker 1: off and chewed, it shows a distinct fiber. It is 358 00:22:43,080 --> 00:22:47,200 Speaker 1: of such consistency that it may be masticated like tender meat, 359 00:22:47,400 --> 00:22:51,280 Speaker 1: and when cooked retains its form as does meat. What 360 00:22:51,320 --> 00:22:53,440 Speaker 1: I understand. This was still available until a couple of 361 00:22:53,480 --> 00:22:56,840 Speaker 1: years ago. Um he made over a million dollars in 362 00:22:56,920 --> 00:23:00,479 Speaker 1: mock meat sales one year. Who was a big deal? Yeah. 363 00:23:01,280 --> 00:23:07,840 Speaker 1: In nineteen nine, Worthington Foods released their soiloin steak meatless Wieners, 364 00:23:08,359 --> 00:23:12,160 Speaker 1: and Worthington would go on to become Morning Star owned 365 00:23:12,160 --> 00:23:17,080 Speaker 1: by Yeah. The first commercial burger Garden Burger came out 366 00:23:17,119 --> 00:23:19,960 Speaker 1: in nineteen eighty five in the United States. That same 367 00:23:20,040 --> 00:23:27,280 Speaker 1: year in the UK corn Quorn and also maybe not 368 00:23:27,400 --> 00:23:30,159 Speaker 1: that same year I I saw. I always confused how 369 00:23:30,240 --> 00:23:32,920 Speaker 1: this happens, but a lot of different dates. But sometime 370 00:23:33,000 --> 00:23:35,960 Speaker 1: in this area came on the shelves um and part 371 00:23:36,000 --> 00:23:39,880 Speaker 1: composed of fucus in the fermentation park. Yeah, tempest style 372 00:23:39,960 --> 00:23:44,520 Speaker 1: sure yep in Garden Burger, I had to include. This 373 00:23:44,960 --> 00:23:49,560 Speaker 1: aired a one point five million dollar animated commercial voiced 374 00:23:49,720 --> 00:23:54,840 Speaker 1: by Samuel L. Jackson during the season finale of Seinfeld, 375 00:23:55,520 --> 00:23:58,760 Speaker 1: and they saw surge and sales afterwards. Not just the 376 00:23:58,920 --> 00:24:01,879 Speaker 1: most anti Reese fact that I think we've ever had 377 00:24:01,920 --> 00:24:03,960 Speaker 1: on the show. When I saw, I knew it had 378 00:24:04,040 --> 00:24:07,639 Speaker 1: to be in here, like a Seinfeld fact in the 379 00:24:07,640 --> 00:24:14,159 Speaker 1: Alternative Meat episode Yes Please, It's Beautiful. Beyond Meat was 380 00:24:14,320 --> 00:24:17,240 Speaker 1: founded in two thousand nine by one Ethan Brown, a 381 00:24:17,359 --> 00:24:21,240 Speaker 1: former clean energy executive who grew up on partially on 382 00:24:21,280 --> 00:24:24,400 Speaker 1: the dairy farm that his parents co owned, and Bill 383 00:24:24,480 --> 00:24:29,119 Speaker 1: Gates was an early investor and Twitter's co founder biz Stone, 384 00:24:29,359 --> 00:24:32,720 Speaker 1: and at first, Beyond Meat was working on developing chicken substitutes. 385 00:24:33,000 --> 00:24:35,480 Speaker 1: Brown had actually been working on such a project since 386 00:24:35,480 --> 00:24:37,920 Speaker 1: the nineteen eighties. But yeah, they they brought a couple 387 00:24:38,000 --> 00:24:40,760 Speaker 1: formulas to market in the early twenty teens. They had 388 00:24:40,800 --> 00:24:47,960 Speaker 1: their chicken strips at Whole Foods nationwide. By meanwhile, Impossible 389 00:24:48,040 --> 00:24:51,720 Speaker 1: Foods was founded in Tleven by Dr Pat Brown no 390 00:24:51,880 --> 00:24:55,600 Speaker 1: relation um, a former Howard Hughes Medical Institute investigator. Their 391 00:24:55,600 --> 00:24:59,920 Speaker 1: their investigator program supports biomedical research and also a four 392 00:25:00,240 --> 00:25:04,440 Speaker 1: professor of biochemistry at Stanford. He apparently went vegan in 393 00:25:04,600 --> 00:25:07,200 Speaker 1: or after college and had been like pondering ever since 394 00:25:07,240 --> 00:25:11,080 Speaker 1: how he might help reduce the world's meat consumption. Bill 395 00:25:11,160 --> 00:25:14,680 Speaker 1: gates back to this one too, and they've gotten cash 396 00:25:14,760 --> 00:25:18,880 Speaker 1: infusions from celebrities like Jay Zachevor, Noah, Katie Perry, Jaden Smith, 397 00:25:18,960 --> 00:25:23,159 Speaker 1: and Swery Williams. In. A Dutch researcher by the name 398 00:25:23,160 --> 00:25:26,760 Speaker 1: of Mark Post made the in vitro burger, a three 399 00:25:28,080 --> 00:25:32,920 Speaker 1: hundred thousand dollar burger made of cultured councils. Yeah, the 400 00:25:33,280 --> 00:25:36,600 Speaker 1: technology has dropped way down in price since then. Uh. 401 00:25:36,880 --> 00:25:39,520 Speaker 1: Making one in the lab costs about like eleven bucks 402 00:25:39,600 --> 00:25:43,800 Speaker 1: now Yeah, although it's still not considered commercially viable. Um. 403 00:25:43,920 --> 00:25:46,960 Speaker 1: And estimates for such a product's debut within the next 404 00:25:47,080 --> 00:25:49,560 Speaker 1: year or so, they think it's going to come to market. Um, 405 00:25:50,200 --> 00:25:53,240 Speaker 1: but the cost ranges around like like fifty dollars projected 406 00:25:53,320 --> 00:25:57,920 Speaker 1: per burger. Wild companies are working out production processes. Wow. 407 00:25:59,240 --> 00:26:07,320 Speaker 1: And then beyond meat debuts beast burger, beast burger, beast burger. Yeah, okay, yep, gosh, 408 00:26:07,560 --> 00:26:10,160 Speaker 1: you gotta have a name in this game. Lauren, You've 409 00:26:10,240 --> 00:26:14,400 Speaker 1: got to have a good name. Uh. When the first 410 00:26:14,480 --> 00:26:17,760 Speaker 1: Whole Foods that sold Beyond Meat put their first shipment 411 00:26:17,800 --> 00:26:22,159 Speaker 1: out in May, it's sold out by six pm Wow, 412 00:26:22,600 --> 00:26:26,440 Speaker 1: same day, Yeah um and Yeah. Beyond Meats early strategy 413 00:26:26,640 --> 00:26:30,240 Speaker 1: was to push to get their product into supermarkets directly 414 00:26:30,320 --> 00:26:33,960 Speaker 1: in front of consumers. UM. Later in steen Tyson Foods, 415 00:26:34,160 --> 00:26:39,600 Speaker 1: you know supermarket major Yes brand Um invested an undisclosed 416 00:26:39,640 --> 00:26:43,199 Speaker 1: amount in exchange for a five percent steak in the company, 417 00:26:44,040 --> 00:26:47,040 Speaker 1: and they've since sold it hypothetically to get in on 418 00:26:47,160 --> 00:26:53,639 Speaker 1: their own competing product Injury. I know n YCS Mama 419 00:26:53,680 --> 00:26:56,440 Speaker 1: Fuku Ni she started selling the Impossible Burger in July. 420 00:26:57,760 --> 00:27:02,880 Speaker 1: This was part of impossible marketing campaign to generate millennial 421 00:27:02,960 --> 00:27:06,280 Speaker 1: buzz um by getting these big name chefs on board 422 00:27:06,320 --> 00:27:13,040 Speaker 1: with the product. In seventeen, Beyond Meats big supermarket push 423 00:27:13,160 --> 00:27:17,119 Speaker 1: really hit its first breakthrough. That's when CEO Ethan Brown 424 00:27:17,440 --> 00:27:19,639 Speaker 1: cooked up a sample platter of his burgers for the 425 00:27:19,800 --> 00:27:24,680 Speaker 1: meat buyer executives from the more mainstream grocery chain safe way, 426 00:27:25,000 --> 00:27:27,240 Speaker 1: not that Whole Foods isn't mainstream, but you know, it's 427 00:27:27,280 --> 00:27:30,600 Speaker 1: kind of a specialty thing. Uh. He had been yeah, yeah, 428 00:27:30,600 --> 00:27:33,760 Speaker 1: trying to get his burgers displayed in their fresh meat aisles. Uh. 429 00:27:34,520 --> 00:27:38,959 Speaker 1: Over over two stores and they finally agreed. Um. Apparently 430 00:27:39,000 --> 00:27:42,600 Speaker 1: they were skeptical. Brown told the magazine Courts, one guy 431 00:27:42,680 --> 00:27:44,640 Speaker 1: takes one bite, throws it in the trash and says, 432 00:27:44,720 --> 00:27:49,480 Speaker 1: I'm in. I like that guy from this little I 433 00:27:49,600 --> 00:27:54,760 Speaker 1: know about him. I do mm hmm. In late fast 434 00:27:54,800 --> 00:27:59,200 Speaker 1: food chain Whitecastle began selling Impossible Burger sliders, and in 435 00:27:59,520 --> 00:28:03,800 Speaker 1: January are twenty nineteen fast food chain Carl's Jr. Debut 436 00:28:03,960 --> 00:28:08,040 Speaker 1: beyond Meat burgers and over a thousand restaurants. Wow, huh, 437 00:28:08,520 --> 00:28:12,920 Speaker 1: I've never eaten it either of those pots. Carl's Carls Jr. 438 00:28:13,040 --> 00:28:15,639 Speaker 1: Is more of a West Coast thing. White Castle is 439 00:28:15,760 --> 00:28:18,480 Speaker 1: traditionally more like Northern But I think you can. You 440 00:28:18,520 --> 00:28:23,320 Speaker 1: can find them around. I think I can. I think 441 00:28:23,359 --> 00:28:27,040 Speaker 1: I can. I believe in you, Annie, Thank you. Also 442 00:28:27,359 --> 00:28:32,160 Speaker 1: in January, Impossible launched their version two point oh more versatile. 443 00:28:32,200 --> 00:28:33,520 Speaker 1: You could stew it, you could braise it, you could 444 00:28:34,359 --> 00:28:37,080 Speaker 1: and they supposedly developed this in response to early tests 445 00:28:37,119 --> 00:28:40,240 Speaker 1: with Burger King, who said that the Impossible patties crumbled 446 00:28:40,360 --> 00:28:44,200 Speaker 1: over their open flame broiling process. Unlike beef patties um 447 00:28:44,360 --> 00:28:47,480 Speaker 1: so yeah, Impossible swapped their their wheat proteins out for 448 00:28:47,720 --> 00:28:53,280 Speaker 1: soy proteins. Yes. In February, Impossible launched in Singapore that 449 00:28:53,400 --> 00:28:55,320 Speaker 1: already been in Hong Kong for a few months. And 450 00:28:55,320 --> 00:28:57,680 Speaker 1: apparently they're just doing rip roar and business out there. 451 00:28:59,760 --> 00:29:03,720 Speaker 1: And in the spring of twenty nineteen, Beyond Meat discontinued 452 00:29:04,080 --> 00:29:07,200 Speaker 1: those chicken strips. They say that they're they're working on 453 00:29:07,240 --> 00:29:11,560 Speaker 1: a new formula, a new formula. This is all happening 454 00:29:11,680 --> 00:29:15,000 Speaker 1: right now, I know. And speaking of yeah, in April 455 00:29:15,000 --> 00:29:18,080 Speaker 1: of this year, Burger Kick introduced their Impossible Whopper at 456 00:29:18,160 --> 00:29:21,760 Speaker 1: fifty nine stores um and also fast casual chain Red 457 00:29:21,840 --> 00:29:26,560 Speaker 1: Robin debuted Impossible patties at all five seventy of their locations. 458 00:29:27,560 --> 00:29:31,760 Speaker 1: Huh yeah. And this is where that shortage stuff comes in. 459 00:29:31,880 --> 00:29:34,440 Speaker 1: Although there's been a problem on and off for a while, 460 00:29:34,600 --> 00:29:38,840 Speaker 1: Impossible address the shortage in quote. We sincerely apologize to 461 00:29:38,960 --> 00:29:41,520 Speaker 1: all customers, particularly those who have come to depend on 462 00:29:41,560 --> 00:29:44,400 Speaker 1: the additional foot traffic and revenue that the Impossible Burger 463 00:29:44,480 --> 00:29:49,440 Speaker 1: has generated. Burger King has also run into some problems, 464 00:29:49,680 --> 00:29:52,640 Speaker 1: being called out for not being one percent vegetarian since 465 00:29:52,720 --> 00:29:55,040 Speaker 1: the patty is cooked on the same grill as their 466 00:29:55,080 --> 00:29:59,400 Speaker 1: meat products. Yeah, they're also not vegan. They do um 467 00:30:00,200 --> 00:30:05,480 Speaker 1: still put the Mayo Whopper. Yeah, but after Burger King's 468 00:30:05,560 --> 00:30:07,840 Speaker 1: month long trial, they did announced they would be rolling 469 00:30:08,160 --> 00:30:11,000 Speaker 1: the Impossible Burger out at all of their United States stores. 470 00:30:12,120 --> 00:30:15,600 Speaker 1: There you go, hoof, there you go. Also also in April, 471 00:30:16,280 --> 00:30:19,800 Speaker 1: uh nest Lee launched their European brand Incredible Burger in 472 00:30:19,840 --> 00:30:24,080 Speaker 1: grocery stores in Austria, Belgium, Denmark, Finland, Germany, the Netherlands, Norway, 473 00:30:24,320 --> 00:30:30,360 Speaker 1: and Sweden. Just to start with, just to start Cuba. 474 00:30:30,760 --> 00:30:33,680 Speaker 1: The Mexican chain Text Mex plans to start offering Impossible 475 00:30:33,880 --> 00:30:38,640 Speaker 1: at its seven and thirty restaurants this year, and in 476 00:30:39,320 --> 00:30:42,280 Speaker 1: June of twenty nineteen, Nestle announced that they will launch 477 00:30:42,600 --> 00:30:46,920 Speaker 1: their American entry into the field The Awesome Burger just 478 00:30:47,120 --> 00:30:49,960 Speaker 1: fall under Sweet Earth and I love that they like 479 00:30:50,120 --> 00:30:53,160 Speaker 1: rebranded and reformulated for the American market and it went 480 00:30:53,240 --> 00:30:57,000 Speaker 1: from being the Incredible Burger to the Awesome Burger. I 481 00:30:57,040 --> 00:31:01,120 Speaker 1: feel like they have our number. We got the Impossible, 482 00:31:01,480 --> 00:31:05,640 Speaker 1: beyond awesome, awesome. I tell you, you gotta have a name, dude. 483 00:31:06,520 --> 00:31:09,720 Speaker 1: Uh this does pose to shake up the American industry, 484 00:31:09,880 --> 00:31:15,080 Speaker 1: as these other companies are startups and and Nestley is not. No. Um. 485 00:31:15,440 --> 00:31:18,560 Speaker 1: They also say that their product will contain no saturated fat. 486 00:31:19,360 --> 00:31:22,720 Speaker 1: I'm not sure how that would work. I mean, food 487 00:31:22,800 --> 00:31:30,000 Speaker 1: sciences is pretty wild, but yeah, I'm very skeptical. Also 488 00:31:30,120 --> 00:31:34,560 Speaker 1: in the future, Impossible is planning fish mimicking products than 489 00:31:34,680 --> 00:31:37,400 Speaker 1: pork and chicken, and they're also looking at dairy and 490 00:31:37,840 --> 00:31:41,160 Speaker 1: uh beyond Meat has a goal of getting at least 491 00:31:41,280 --> 00:31:43,720 Speaker 1: one of their products to a cheaper price point than 492 00:31:43,920 --> 00:31:51,120 Speaker 1: the animal alternative. Yeah, so a lot to look forward to. Yeah, 493 00:31:51,800 --> 00:31:57,680 Speaker 1: maybe who knows, who knows? I don't know. Now I'm 494 00:31:57,720 --> 00:32:00,640 Speaker 1: getting concerned. I don't know why. Most of the stuff 495 00:32:00,680 --> 00:32:02,960 Speaker 1: we talked about, like how it's Heyday, like a hundred 496 00:32:03,080 --> 00:32:05,680 Speaker 1: years ago. So this is really this is really weird. 497 00:32:05,800 --> 00:32:07,760 Speaker 1: This is a this is a fun kind of kind 498 00:32:07,800 --> 00:32:11,800 Speaker 1: of anxious feeling that I'm having right now. Fun anxious feeling. 499 00:32:12,080 --> 00:32:16,120 Speaker 1: I think that's how we can describe ourselves. Oh gosh, yeah, 500 00:32:16,120 --> 00:32:20,080 Speaker 1: I know, that's just that's yeah, that's every day. But 501 00:32:21,320 --> 00:32:25,480 Speaker 1: we do have some fun not necessarily anxious science for you. 502 00:32:26,960 --> 00:32:28,920 Speaker 1: But but but first we've got one more quick break 503 00:32:28,960 --> 00:32:39,920 Speaker 1: for a word from our sponsor, and we're back. Thank 504 00:32:39,960 --> 00:32:45,400 Speaker 1: you sponsoring, Yes, thank you. So science, how do these 505 00:32:45,480 --> 00:32:48,440 Speaker 1: companies build a burger that acts like a burger but 506 00:32:48,640 --> 00:32:53,360 Speaker 1: is not made of beef? I don't know. Well, identifying 507 00:32:53,560 --> 00:32:58,200 Speaker 1: the the genes qua of beef is some serious science. 508 00:32:58,640 --> 00:33:01,959 Speaker 1: Researchers at these firms are like reverse engineering the burger 509 00:33:02,040 --> 00:33:05,680 Speaker 1: by investigating what flavor and color compounds exist in beef 510 00:33:05,720 --> 00:33:08,480 Speaker 1: and what proteins and fats give it its texture, and 511 00:33:08,720 --> 00:33:12,280 Speaker 1: then they go looking for plant sources for those substitutes. 512 00:33:12,440 --> 00:33:16,120 Speaker 1: Makes sense beyond meats products use use p and other 513 00:33:16,240 --> 00:33:20,800 Speaker 1: lagume proteins, rice protein and potato starch, coconut oil, cocoa, butter, 514 00:33:21,520 --> 00:33:26,160 Speaker 1: beat juice extract is that is that blood color? Their 515 00:33:26,160 --> 00:33:29,920 Speaker 1: sausage products are colored with fruit extracts. Nestle's forthcoming product 516 00:33:29,960 --> 00:33:35,040 Speaker 1: sounds pretty similar. Impossible, uh since their two point o 517 00:33:35,200 --> 00:33:38,920 Speaker 1: revolution uh now uses soy and potato proteins and coconut 518 00:33:38,960 --> 00:33:40,920 Speaker 1: oil plus A plus a few other things. But they're 519 00:33:41,120 --> 00:33:44,000 Speaker 1: they're secret ingredient and by secret, I mean they announced 520 00:33:44,000 --> 00:33:46,880 Speaker 1: it all over the place. Um is a compound called 521 00:33:47,240 --> 00:33:50,600 Speaker 1: hem um. I think I'm assuming I'm saying that correctly. 522 00:33:50,800 --> 00:33:53,880 Speaker 1: It's it's spelled h E M E and yeah, heam 523 00:33:54,000 --> 00:33:56,720 Speaker 1: contains the the iron that gives beef it's red color 524 00:33:56,880 --> 00:34:00,960 Speaker 1: and some of it's kind of savory flavor. He occurs 525 00:34:01,080 --> 00:34:03,600 Speaker 1: in both animals and plants in a class of proteins 526 00:34:03,680 --> 00:34:08,040 Speaker 1: called globin's. It's in our blood contained in hemoglobin. Probably 527 00:34:08,080 --> 00:34:10,560 Speaker 1: heard of it, and muscles have it in myoglobin, and 528 00:34:10,800 --> 00:34:15,319 Speaker 1: the roots of soy plants have it in leg hemoglobin. Yes, 529 00:34:15,719 --> 00:34:19,400 Speaker 1: so cool harvested from soy plants vegetarian solution. There's a 530 00:34:19,440 --> 00:34:24,480 Speaker 1: lot of subsidies for producing soy. All good, right right Nope? Um. 531 00:34:24,840 --> 00:34:27,520 Speaker 1: An acre of soy plants would yield just a kilo 532 00:34:28,040 --> 00:34:32,480 Speaker 1: of leg hemoglobin. So they mass produce it using genetically 533 00:34:32,640 --> 00:34:36,839 Speaker 1: modified yeast cultures. Uh. And this is a common manufacturing 534 00:34:36,840 --> 00:34:38,800 Speaker 1: technique for all kinds of food compounds. And in this 535 00:34:38,880 --> 00:34:42,200 Speaker 1: particular case, they take the species of yeast called Pecia 536 00:34:42,360 --> 00:34:45,480 Speaker 1: pastorus I think, and they give it the gene that 537 00:34:45,520 --> 00:34:48,520 Speaker 1: soy plants used to make like hemoglobin. Um. They then 538 00:34:48,600 --> 00:34:51,279 Speaker 1: grow just big old populations of this east and labs um. 539 00:34:51,400 --> 00:34:55,280 Speaker 1: The yeast eats sugar in minerals and it produces the protein, 540 00:34:55,520 --> 00:34:58,759 Speaker 1: which can then be harvested. I couldn't figure out whether 541 00:34:58,960 --> 00:35:02,040 Speaker 1: the leg hemoglobin is grown in the yeast or if 542 00:35:02,080 --> 00:35:06,239 Speaker 1: it's excreted as a byproduct. I'm not sure. If it's excreted, 543 00:35:06,280 --> 00:35:10,600 Speaker 1: then yeast poop. If not, you know, then take it back. Yeah, 544 00:35:10,760 --> 00:35:13,520 Speaker 1: then take back the yeast poop. No, sorry about it. 545 00:35:14,480 --> 00:35:20,520 Speaker 1: Sorry to enter yeast poop uncertainty into the conversation. Here 546 00:35:20,560 --> 00:35:24,160 Speaker 1: we go perfect um, And Yeah, it is a more 547 00:35:24,280 --> 00:35:27,759 Speaker 1: environmentally and cost friendly method than growing all that soy 548 00:35:27,840 --> 00:35:30,680 Speaker 1: would be. And it's way more that stuff friendly than 549 00:35:30,719 --> 00:35:36,279 Speaker 1: grown cattle. So like hemoglobin is a new substance in 550 00:35:36,520 --> 00:35:39,440 Speaker 1: human diets, and there was a kerfuffle over whether the 551 00:35:39,520 --> 00:35:42,520 Speaker 1: FDA was going to grant it generally recognized as safe 552 00:35:43,000 --> 00:35:48,040 Speaker 1: status UM. Preliminary studies in vitro and in animals checked 553 00:35:48,040 --> 00:35:53,120 Speaker 1: out UM, and eventually the FDA gave him the complicated 554 00:35:53,200 --> 00:35:56,279 Speaker 1: stamp of approval that they have no questions as to 555 00:35:56,440 --> 00:36:00,120 Speaker 1: the veracity of impossible claims that like hemoglobin should be 556 00:36:00,600 --> 00:36:07,200 Speaker 1: generally recognized as safe under the intended consumption conditions. No questions. 557 00:36:07,680 --> 00:36:14,080 Speaker 1: It's a good thing intended consumption conditions. Yeah, I don't 558 00:36:14,120 --> 00:36:18,800 Speaker 1: know that I always fall within that box super positive 559 00:36:18,840 --> 00:36:24,000 Speaker 1: that you don't friend UM as as a Matt Simon, 560 00:36:24,200 --> 00:36:26,600 Speaker 1: writing for for Wired, pointed out that this is part 561 00:36:26,640 --> 00:36:29,640 Speaker 1: of a larger question into how these bleeding edge products 562 00:36:29,719 --> 00:36:34,239 Speaker 1: pun completely intended UM should go through safety testing. A 563 00:36:34,320 --> 00:36:36,840 Speaker 1: lot of it is voluntary and up to the companies 564 00:36:37,480 --> 00:36:41,400 Speaker 1: and UM. Then the the actual yeah, it's it's it's complicated, 565 00:36:42,719 --> 00:36:49,000 Speaker 1: it's complicated. Yeah. Other controversies ah Man Impossible used animal 566 00:36:49,080 --> 00:36:51,959 Speaker 1: testing UM A hundred and eighteen lab rats in there, 567 00:36:52,200 --> 00:36:56,520 Speaker 1: like hiboglobin studies, and Peter went after them. Peter was 568 00:36:56,800 --> 00:37:00,560 Speaker 1: un happy. Yeah, I mean Pete is usual land it's 569 00:37:00,560 --> 00:37:03,680 Speaker 1: about to say, but yeah, yeah, yeah UM. Also, the 570 00:37:03,880 --> 00:37:07,080 Speaker 1: soy that Impossible is using is genetically modified, which some 571 00:37:07,200 --> 00:37:09,520 Speaker 1: people have a problem with. And I don't think any 572 00:37:09,880 --> 00:37:14,160 Speaker 1: of these popular products are entirely organic, which some probably 573 00:37:14,200 --> 00:37:17,000 Speaker 1: overlapping people have a problem with. UM though I will 574 00:37:17,040 --> 00:37:19,319 Speaker 1: say that you know, GMO products as a whole are 575 00:37:19,440 --> 00:37:23,000 Speaker 1: in no way inferior, two, or more dangerous than conventional products, 576 00:37:23,280 --> 00:37:26,320 Speaker 1: and the term organic UM is wide enough to be 577 00:37:26,520 --> 00:37:30,760 Speaker 1: essentially meaningless UM without looking into these specific farming techniques 578 00:37:30,880 --> 00:37:33,600 Speaker 1: being used for the ingredients that are going into these things. 579 00:37:33,680 --> 00:37:38,040 Speaker 1: It is impossible to say whether these products are less 580 00:37:38,080 --> 00:37:41,520 Speaker 1: good than like non GMO or organic products would be. 581 00:37:42,160 --> 00:37:50,040 Speaker 1: So every time you said impossible is this oh oh, 582 00:37:50,160 --> 00:37:55,320 Speaker 1: I missed that one, it's impossible to say is oh gosh. 583 00:37:55,960 --> 00:37:59,200 Speaker 1: I I applaud them for the names, because it's really 584 00:37:59,239 --> 00:38:02,879 Speaker 1: fun to read news items where you just every other 585 00:38:02,920 --> 00:38:11,640 Speaker 1: word is impossible, are awesome beyond yeah? Well this one. 586 00:38:11,800 --> 00:38:13,880 Speaker 1: I feel like we're gonna, you know, a couple of 587 00:38:13,960 --> 00:38:18,040 Speaker 1: years from now updates. Absolutely so much is happening yeah, 588 00:38:18,200 --> 00:38:22,440 Speaker 1: and so fast um, and I think faster than then 589 00:38:22,600 --> 00:38:27,680 Speaker 1: even these companies thought it would so yeah, And who knows. 590 00:38:27,800 --> 00:38:30,360 Speaker 1: By the time you hear this, something could have changed, 591 00:38:30,880 --> 00:38:34,279 Speaker 1: something could have changed. A lot of articles out there 592 00:38:34,280 --> 00:38:36,680 Speaker 1: about this. There are oh gosh, there's a lot of 593 00:38:36,719 --> 00:38:39,000 Speaker 1: reading to be done if you are curious about it. 594 00:38:39,120 --> 00:38:43,600 Speaker 1: There there's a lot more so much, yeah, so much. 595 00:38:44,440 --> 00:38:49,000 Speaker 1: But for now, cap on it. Yeah, yeah, yes, And 596 00:38:49,320 --> 00:38:57,080 Speaker 1: it brings us to not impossible at all, no, no, 597 00:38:58,160 --> 00:39:03,520 Speaker 1: for two people to coordinate a odd racial the podcast 598 00:39:03,960 --> 00:39:12,080 Speaker 1: not impossible, sometimes difficult. Claire wrote, I was so excited 599 00:39:12,360 --> 00:39:14,920 Speaker 1: when you called out to French folks during your Salad episode. 600 00:39:14,920 --> 00:39:18,759 Speaker 1: To write in about French salad timing. At last, I 601 00:39:18,920 --> 00:39:21,279 Speaker 1: finally have a legit reason to write in to one 602 00:39:21,320 --> 00:39:24,799 Speaker 1: of my absolute favorite podcasts, Thank You. I am half French, 603 00:39:24,960 --> 00:39:26,880 Speaker 1: was born there, but grew up in the States. However, 604 00:39:27,040 --> 00:39:28,840 Speaker 1: I was lucky enough to spend most of my summers 605 00:39:28,840 --> 00:39:30,440 Speaker 1: in France while I was growing up, and try to 606 00:39:30,480 --> 00:39:32,319 Speaker 1: get back there as often as possible now that I'm 607 00:39:32,320 --> 00:39:34,719 Speaker 1: an adult. So I can't speak of the country as 608 00:39:34,760 --> 00:39:36,840 Speaker 1: a whole, I can tell you that in my family 609 00:39:36,960 --> 00:39:39,880 Speaker 1: and most other homes and restaurants I visited in France, 610 00:39:40,280 --> 00:39:44,479 Speaker 1: the salad follows the main course. Here's how most meals 611 00:39:44,560 --> 00:39:47,960 Speaker 1: go down, at least with the Goussaud clan. If we're 612 00:39:47,960 --> 00:39:50,600 Speaker 1: feeling fancy, we might start with a small appetizer like 613 00:39:50,640 --> 00:39:54,319 Speaker 1: a slice of cantalope, silver of kiche, or soup. Main course, 614 00:39:54,360 --> 00:39:57,240 Speaker 1: which is some sort of standard meat, grain of edge, combo, 615 00:39:57,719 --> 00:40:01,160 Speaker 1: salad time jeez, or yogurt assert which is usually just 616 00:40:01,239 --> 00:40:04,880 Speaker 1: a piece of fruit unless it's a special occasion for us. 617 00:40:05,280 --> 00:40:07,680 Speaker 1: The salad is usually a very simple green salad made 618 00:40:07,719 --> 00:40:10,000 Speaker 1: with freeze or whatever type of lettuce is fresh and 619 00:40:10,040 --> 00:40:12,600 Speaker 1: available at the time. Before we all sit down to dinner. 620 00:40:12,719 --> 00:40:14,920 Speaker 1: Someone will make a vinegrette in the bottom of a 621 00:40:15,000 --> 00:40:17,719 Speaker 1: large salad bowl, using oil, vinegar, mustard, salt, pepper, and 622 00:40:17,760 --> 00:40:20,640 Speaker 1: whichever herbs are on hand well, then put the washed 623 00:40:20,760 --> 00:40:23,480 Speaker 1: lettuce on top. That way, the salad and vineagrette are 624 00:40:23,520 --> 00:40:26,440 Speaker 1: ready to toss together just before eating and doesn't get soggy. 625 00:40:27,080 --> 00:40:32,600 Speaker 1: Very clever fun anecdote. My grandfather loved salad and insisted 626 00:40:32,640 --> 00:40:34,400 Speaker 1: on having it with pretty much every meal while he 627 00:40:34,480 --> 00:40:37,000 Speaker 1: was alive. He had an endearing habit of pretending that 628 00:40:37,080 --> 00:40:39,480 Speaker 1: he only wanted a little bit as we passed the 629 00:40:39,520 --> 00:40:42,360 Speaker 1: bowl around for second helpings, but then serving himself a 630 00:40:42,520 --> 00:40:46,879 Speaker 1: heaping plateful. He would modestly say, oh, just a petite few, 631 00:40:47,360 --> 00:40:49,239 Speaker 1: or oh, I'll just have a little leaf, and then 632 00:40:49,320 --> 00:40:52,800 Speaker 1: polish off half the bowl. Even though my grandma pretended 633 00:40:52,840 --> 00:40:54,680 Speaker 1: that she didn't like the salad that much and just 634 00:40:54,920 --> 00:40:56,880 Speaker 1: ate it because he always wanted it, she has now 635 00:40:57,000 --> 00:40:59,919 Speaker 1: picked up the same habit. We all got together last 636 00:41:00,000 --> 00:41:03,040 Speaker 1: summer to celebrate my grandmother's ninetieth birthday with a big, 637 00:41:03,280 --> 00:41:06,080 Speaker 1: fancy meal. The birthday dinner was held at a beautiful 638 00:41:06,120 --> 00:41:08,959 Speaker 1: auberge near our family home in the Alps. We hiked 639 00:41:09,000 --> 00:41:11,040 Speaker 1: in together, shared a gourmet meal, and spent the night 640 00:41:11,080 --> 00:41:13,439 Speaker 1: there before hiking out in the morning. Before the big event, 641 00:41:13,719 --> 00:41:16,040 Speaker 1: my cousins and I, all in our twenties and early thirties, 642 00:41:16,200 --> 00:41:18,960 Speaker 1: decide have a little game of goosard family bingo during 643 00:41:19,000 --> 00:41:22,960 Speaker 1: dinner without letting the parents in on it. We predicted 644 00:41:23,000 --> 00:41:24,799 Speaker 1: all the things we thought were likely to happen over 645 00:41:24,840 --> 00:41:26,840 Speaker 1: the course of the meal, and each placed bets on 646 00:41:26,960 --> 00:41:29,000 Speaker 1: how many of them would come to pass. One of 647 00:41:29,080 --> 00:41:31,720 Speaker 1: my cousins was keeping scoreing to the table during dinner. 648 00:41:32,160 --> 00:41:35,359 Speaker 1: We all bet on my grandma doing her justin few 649 00:41:35,760 --> 00:41:41,200 Speaker 1: bit with the salad, and she did not disappoint. That's amazing, 650 00:41:45,000 --> 00:41:47,960 Speaker 1: Laura wrote, I just listened to your picnic episode and 651 00:41:48,080 --> 00:41:51,719 Speaker 1: was reminded of my favorite picnic story. Last year, I 652 00:41:51,880 --> 00:41:54,919 Speaker 1: threw hiked the Appalachian Trail, so for six months nearly 653 00:41:55,000 --> 00:41:58,200 Speaker 1: all of my meals were technically picnics. However, they were 654 00:41:58,480 --> 00:42:01,839 Speaker 1: very sad picnics, usually consisting of tortillas with peanut butter 655 00:42:01,920 --> 00:42:05,280 Speaker 1: and some dried fruit, or just pop tarts and granola bars. 656 00:42:05,760 --> 00:42:07,640 Speaker 1: When my friend and I realized all of our meals 657 00:42:07,680 --> 00:42:10,120 Speaker 1: were sad picnics, we made a list of our favorite 658 00:42:10,120 --> 00:42:12,680 Speaker 1: picnic foods and decided to buy those items at our 659 00:42:12,719 --> 00:42:15,360 Speaker 1: next resupply so that we could enjoy a real picnic 660 00:42:15,600 --> 00:42:20,240 Speaker 1: on trail. Next resupply, we bought hummus, non pe shoots, 661 00:42:20,280 --> 00:42:24,640 Speaker 1: baby carrots, kalamata olives, grapes, blueberries, dates, and dark chocolate 662 00:42:24,920 --> 00:42:28,439 Speaker 1: and set off with our obscenely heavy packs. We knew 663 00:42:28,480 --> 00:42:30,600 Speaker 1: we wouldn't make it far with our packs so loaded 664 00:42:30,640 --> 00:42:33,520 Speaker 1: with fresh food, nor did we have any means refrigeration, 665 00:42:33,840 --> 00:42:37,480 Speaker 1: so we had to have our picnic sooner rather than later. However, 666 00:42:37,640 --> 00:42:40,200 Speaker 1: it would not stop raining that day story of the 667 00:42:40,440 --> 00:42:43,400 Speaker 1: entire summer of eighteen for the US Eastern Seaboard, and 668 00:42:43,640 --> 00:42:46,480 Speaker 1: we couldn't unpack our lovely picnic spread in the driving rain. 669 00:42:47,080 --> 00:42:48,839 Speaker 1: The trail happened to take us through a small town 670 00:42:48,880 --> 00:42:51,200 Speaker 1: in Pennsylvania that day, so we ended up having our 671 00:42:51,239 --> 00:42:56,480 Speaker 1: picnic inside a gas station Duncantonuts. We added iced coffee 672 00:42:56,480 --> 00:42:59,160 Speaker 1: and blueberry donuts to the spread because it through hikers 673 00:42:59,239 --> 00:43:02,600 Speaker 1: hunger knows no limits. We definitely got some strange looks 674 00:43:02,680 --> 00:43:05,520 Speaker 1: from employees and other through hikers, but to us it 675 00:43:05,600 --> 00:43:09,200 Speaker 1: felt like a dream to have picnic foods and surprise Duncan. 676 00:43:09,480 --> 00:43:11,719 Speaker 1: At the same time, it was a relief to learn 677 00:43:11,840 --> 00:43:15,160 Speaker 1: from your episode that historical picnics did not always occur outdoors. 678 00:43:15,480 --> 00:43:20,800 Speaker 1: Otherwise my favorite one would have been invalidated. That's lovely, 679 00:43:21,160 --> 00:43:24,040 Speaker 1: That is lovely. What a wonderful picnic. Oh gosh, and 680 00:43:24,200 --> 00:43:29,520 Speaker 1: surprised Donuts. Yeah, surprised Ice Coffee. Surprised Donuts. Hard to talk. 681 00:43:29,760 --> 00:43:33,799 Speaker 1: It is hard to talk. Thanks to both of them 682 00:43:34,120 --> 00:43:36,360 Speaker 1: for writing in. We would love to hear from you 683 00:43:36,719 --> 00:43:39,600 Speaker 1: as well. You can email us at hello at savor 684 00:43:39,680 --> 00:43:42,200 Speaker 1: pod dot com. We're also on social media. You can 685 00:43:42,280 --> 00:43:46,640 Speaker 1: find us on Twitter and Instagram and Facebook all at 686 00:43:46,760 --> 00:43:49,200 Speaker 1: savor Pod. We do hope to hear from you. The 687 00:43:49,239 --> 00:43:51,960 Speaker 1: savor is a production of I Heart Radio and Stuff Media. 688 00:43:52,040 --> 00:43:54,120 Speaker 1: For more podcasts from my heart Radio, you can visit 689 00:43:54,160 --> 00:43:57,040 Speaker 1: the I heart Radio app, Apple Podcasts, or wherever you 690 00:43:57,160 --> 00:44:00,200 Speaker 1: listen to your favorite shows. Thank you as all ways 691 00:44:00,239 --> 00:44:03,200 Speaker 1: to our super producers Dylan Fagan and Andrew Howard. Thanks 692 00:44:03,239 --> 00:44:04,799 Speaker 1: to you for listening, and we hope that lots more 693 00:44:04,840 --> 00:44:14,120 Speaker 1: good things are coming your way. H