1 00:00:04,960 --> 00:00:07,280 Speaker 1: Welcome to Money Making Conversations. It's the show that she 2 00:00:07,320 --> 00:00:10,039 Speaker 1: has the secrets of success experience firsthand by marketing and 3 00:00:10,119 --> 00:00:13,039 Speaker 1: Brandon expert Rashan McDonald. I will know he's giving me 4 00:00:13,080 --> 00:00:15,400 Speaker 1: advice on many occasions. In the case you didn't notice, 5 00:00:15,800 --> 00:00:19,200 Speaker 1: I'm not broke, you know he'll be interviewing celebrity CEOs, 6 00:00:19,440 --> 00:00:22,520 Speaker 1: entrepreneurs and industry decision makers. It's what he likes to do, 7 00:00:22,720 --> 00:00:25,079 Speaker 1: it's what he likes to share. Now it's time to 8 00:00:25,120 --> 00:00:29,120 Speaker 1: hear from my man, Rashan McDonald. Money Making Conversations Here 9 00:00:29,160 --> 00:00:31,880 Speaker 1: we come. Welcome to Money Making Conversation. I am your 10 00:00:31,880 --> 00:00:34,680 Speaker 1: host with Sean McDonald. It is important to understand that 11 00:00:34,720 --> 00:00:38,400 Speaker 1: everybody travels a different path to success. Please understand that 12 00:00:38,720 --> 00:00:40,800 Speaker 1: because your brand is different and their brand is different. 13 00:00:40,840 --> 00:00:42,840 Speaker 1: Where they live is different, what they eat is different, 14 00:00:42,840 --> 00:00:45,080 Speaker 1: what they make is different. So the challenge you face 15 00:00:45,120 --> 00:00:47,040 Speaker 1: in life are going to be different. So you need 16 00:00:47,080 --> 00:00:49,680 Speaker 1: to stop reading other people's success stories in order to 17 00:00:49,720 --> 00:00:52,519 Speaker 1: write your own. Now you can be motivated by their success. 18 00:00:52,680 --> 00:00:54,120 Speaker 1: I want you to. I want you to read their 19 00:00:54,160 --> 00:00:56,160 Speaker 1: stories because they can offer you direction to help you 20 00:00:56,200 --> 00:00:58,760 Speaker 1: reach your goals. But it is your planning and your 21 00:00:58,800 --> 00:01:01,400 Speaker 1: committed effort that's gonna get you there. My next guest 22 00:01:01,480 --> 00:01:04,160 Speaker 1: is Dante Simpson. He's the co founder and CEO of 23 00:01:04,280 --> 00:01:07,800 Speaker 1: Eats bat TV, a premium e sports gaming contest agency, 24 00:01:08,240 --> 00:01:13,000 Speaker 1: content agency and studio seamlessly integrating the audience into cultural conversations. 25 00:01:13,360 --> 00:01:15,840 Speaker 1: East bad TV is a collaboration made up the world's 26 00:01:15,840 --> 00:01:19,640 Speaker 1: most recognizable production studios led by Ridley Scott Creative Group 27 00:01:19,720 --> 00:01:22,880 Speaker 1: and p r G. He he also oversees the rapid 28 00:01:22,880 --> 00:01:25,000 Speaker 1: growth and the expansion of the organization as well as 29 00:01:25,040 --> 00:01:29,240 Speaker 1: provide consult concentration to the company's global perspective. His work 30 00:01:29,240 --> 00:01:33,560 Speaker 1: expands global gaming interests, branding entities, high profile influences. That's 31 00:01:33,640 --> 00:01:37,720 Speaker 1: me both on content, technical production and campaign matters. Please 32 00:01:37,720 --> 00:01:40,800 Speaker 1: work for the money making conversation, Mr. He's bad TV himself, 33 00:01:41,040 --> 00:01:45,200 Speaker 1: Dote Simpson, Hey, Dante, thank you so much for having me. 34 00:01:45,240 --> 00:01:47,319 Speaker 1: While that sounded like a lot, maybe something a little 35 00:01:47,319 --> 00:01:52,400 Speaker 1: special there, something you do when you get to Ridley 36 00:01:52,440 --> 00:01:54,400 Speaker 1: Scott you kind of slow down right there. You know 37 00:01:54,480 --> 00:01:56,400 Speaker 1: you gotta slow down. We get the Ridley Scott. I'm 38 00:01:56,400 --> 00:01:58,080 Speaker 1: just gonna let you know that. Now, slow it down 39 00:01:58,080 --> 00:02:01,640 Speaker 1: on Ridley Scott because people need to know your relationships 40 00:02:01,680 --> 00:02:04,800 Speaker 1: from a production standpoint and also from a creative creative 41 00:02:04,800 --> 00:02:07,640 Speaker 1: standpoint before we get to release. Scott, tell everybody what 42 00:02:07,680 --> 00:02:12,840 Speaker 1: East East Bat is. Sure, um East Bat is combined 43 00:02:12,919 --> 00:02:15,960 Speaker 1: with two different businesses. We have a licensed side of business. 44 00:02:15,960 --> 00:02:18,239 Speaker 1: I want you to think of Getty Images. We license 45 00:02:18,280 --> 00:02:21,079 Speaker 1: out photos. So if you watch somebody, if you watch 46 00:02:21,200 --> 00:02:24,200 Speaker 1: Lebron do an amazing dunk, for example for the Lakers, 47 00:02:24,360 --> 00:02:26,600 Speaker 1: and somebody captures that photo and you see it in 48 00:02:26,840 --> 00:02:30,480 Speaker 1: Sports Illustrated or on ESPN, that's something that for example 49 00:02:30,520 --> 00:02:34,440 Speaker 1: Getty or Associated Press, mister, you do that exact same 50 00:02:34,520 --> 00:02:37,240 Speaker 1: thing in the video game industry. So we are the 51 00:02:37,280 --> 00:02:41,680 Speaker 1: only of our type that concentrates on licensed content. On 52 00:02:41,800 --> 00:02:44,320 Speaker 1: the license side of business, I have the pleasure of 53 00:02:44,360 --> 00:02:48,280 Speaker 1: heading up TV. Um So TV does more than just 54 00:02:48,440 --> 00:02:51,799 Speaker 1: that transactional business. We are actually the home of the 55 00:02:51,840 --> 00:02:56,080 Speaker 1: creatives um So premium content. I'll give you an example 56 00:02:56,080 --> 00:02:57,840 Speaker 1: of what that means and I'll just kind of toss 57 00:02:57,880 --> 00:03:01,440 Speaker 1: out something for you really quick. Uh. We we recently 58 00:03:01,520 --> 00:03:05,760 Speaker 1: did the free Fighter advertisement um internationally with Cristiano Ronaldo. 59 00:03:06,120 --> 00:03:09,480 Speaker 1: Uh you know, we did the Cyberpunk ad campaign with 60 00:03:09,880 --> 00:03:13,120 Speaker 1: Kianu reeves some of these things that we consider to 61 00:03:13,160 --> 00:03:16,560 Speaker 1: be premium as sets. Um, we are that space, so 62 00:03:16,639 --> 00:03:20,320 Speaker 1: not only commercial but content as well, uh, as well 63 00:03:20,320 --> 00:03:23,399 Speaker 1: as social. So we were partnered with the largest social platform, 64 00:03:23,440 --> 00:03:27,640 Speaker 1: which is Movers and Shagers. So we tap into multiple verticals, 65 00:03:27,720 --> 00:03:30,480 Speaker 1: um for the casual gamer as well as for the 66 00:03:30,480 --> 00:03:33,040 Speaker 1: hardcore gamer, and that is e spat TV and the 67 00:03:33,080 --> 00:03:35,920 Speaker 1: production work. Now, now are you talking about the Kiano 68 00:03:35,960 --> 00:03:38,520 Speaker 1: Reads commercial that I'm seeing regular running regular on TV 69 00:03:38,680 --> 00:03:42,080 Speaker 1: right now? That would be it. Absolutely, that's for Cyberpunk 70 00:03:42,560 --> 00:03:45,920 Speaker 1: seventies seven. Uh. So we we received the call, uh 71 00:03:46,000 --> 00:03:49,880 Speaker 1: they wanted to tap into our creatives for that campaign, 72 00:03:49,880 --> 00:03:51,680 Speaker 1: and we were so happy to step in and assist 73 00:03:51,720 --> 00:03:55,400 Speaker 1: with that. So, yes, every time that commercial comes on, 74 00:03:55,480 --> 00:03:59,480 Speaker 1: it catches my attention. Every time every time it comes on. 75 00:03:59,680 --> 00:04:01,240 Speaker 1: That's what I knew where it is. Every time it 76 00:04:01,240 --> 00:04:03,760 Speaker 1: comes on, it captures my attention. It's a great commercial. 77 00:04:04,440 --> 00:04:06,760 Speaker 1: Thank you so much, Thank you. And we always say, 78 00:04:06,760 --> 00:04:08,880 Speaker 1: and I mean this, this can apply to any culture 79 00:04:09,200 --> 00:04:12,760 Speaker 1: that you're attached to. The key to successful content. The 80 00:04:12,800 --> 00:04:16,360 Speaker 1: key to successful commercials is actually tapping into folks who 81 00:04:16,560 --> 00:04:19,760 Speaker 1: not only research the industries but actually live in them. 82 00:04:20,080 --> 00:04:22,720 Speaker 1: Um and and that's that's who we are. We we are, 83 00:04:22,880 --> 00:04:25,880 Speaker 1: we're deemers. We we played the game and we tell 84 00:04:25,960 --> 00:04:27,760 Speaker 1: the story of So I'm glad to hear that. Thank 85 00:04:27,760 --> 00:04:30,120 Speaker 1: you so much. Well, you know, it's really interesting Dante 86 00:04:30,160 --> 00:04:32,279 Speaker 1: when you don't want to stay on Kiana read because 87 00:04:32,279 --> 00:04:35,400 Speaker 1: he's almost like had a career, especially with Matrix, you know, 88 00:04:35,400 --> 00:04:37,840 Speaker 1: where he's almost played like he's been a video game. 89 00:04:38,040 --> 00:04:41,719 Speaker 1: You know, he's almost been a person that there's always 90 00:04:41,520 --> 00:04:44,440 Speaker 1: his career has been transitioning and building time, not a 91 00:04:44,520 --> 00:04:47,159 Speaker 1: series he has now where he's a he's an assassin 92 00:04:47,320 --> 00:04:50,480 Speaker 1: that's kind of like bending time and bending reality. And 93 00:04:50,520 --> 00:04:53,159 Speaker 1: also he's constantly fighting like a video game, you know. 94 00:04:53,279 --> 00:04:55,520 Speaker 1: So that's why that's what I'm saying is that he 95 00:04:55,640 --> 00:04:58,599 Speaker 1: was a perfect charge because his brand I think I 96 00:04:58,640 --> 00:05:00,800 Speaker 1: have to say it's video game late it from a 97 00:05:00,839 --> 00:05:03,760 Speaker 1: standpoint of his career because if you watch any of 98 00:05:03,760 --> 00:05:06,320 Speaker 1: his actions always action packed. And so every time that 99 00:05:06,400 --> 00:05:09,120 Speaker 1: commercial comes on, I go, I'm thinking it's you know, 100 00:05:09,800 --> 00:05:12,480 Speaker 1: I'm listening, and it holds me through the entire cycle 101 00:05:12,520 --> 00:05:15,080 Speaker 1: of the commercial. And even though I know after that, 102 00:05:15,480 --> 00:05:18,400 Speaker 1: I really, oh that's that commercial, it's still entertaining enough 103 00:05:18,440 --> 00:05:20,960 Speaker 1: to capture me to the end. So congratulations on that man, 104 00:05:22,000 --> 00:05:24,320 Speaker 1: Thank thank you so much. And he's really built. I mean, 105 00:05:24,520 --> 00:05:27,600 Speaker 1: we remember him when he started with Speed Sandra Bullock 106 00:05:27,680 --> 00:05:29,479 Speaker 1: and then you know you kind of follow his career 107 00:05:29,600 --> 00:05:32,560 Speaker 1: through the Matrix and you know just the cult following 108 00:05:32,600 --> 00:05:35,760 Speaker 1: that that had with John Wicks and all of the 109 00:05:35,839 --> 00:05:39,160 Speaker 1: episode series of of that, and you know that that 110 00:05:39,240 --> 00:05:41,720 Speaker 1: was a cult film as well. Like you said, his 111 00:05:41,800 --> 00:05:46,280 Speaker 1: career has really transitioned to being the voice of you know, 112 00:05:46,360 --> 00:05:48,760 Speaker 1: the culture, subculture from that perspective, and like you said, 113 00:05:48,760 --> 00:05:51,520 Speaker 1: it's it's an ongoing video game. And absolutely, you know 114 00:05:52,440 --> 00:05:54,919 Speaker 1: all three John Wicks, I've seen all three of them. 115 00:05:54,720 --> 00:05:58,200 Speaker 1: I don't know how at his age, especially in the 116 00:05:58,279 --> 00:06:01,200 Speaker 1: third one he's fighting that much because he's actually doing 117 00:06:01,279 --> 00:06:05,360 Speaker 1: all of the fight scenes, okay, and so, and plus 118 00:06:05,360 --> 00:06:07,280 Speaker 1: he just came out. He was also in that last 119 00:06:07,360 --> 00:06:11,279 Speaker 1: year he was offering that uh in the Touch Story movie, 120 00:06:11,320 --> 00:06:14,440 Speaker 1: we had a really really engaging character. So you're getting 121 00:06:14,440 --> 00:06:17,240 Speaker 1: a guy that you know, well, you know, we we 122 00:06:17,000 --> 00:06:20,120 Speaker 1: we create these relationships. But I don't think of anybody, 123 00:06:20,120 --> 00:06:21,400 Speaker 1: you know, it's a lot of great people out there. 124 00:06:22,080 --> 00:06:24,440 Speaker 1: Kevin Hart's out there. You know, you have a Rock 125 00:06:24,520 --> 00:06:27,000 Speaker 1: Johnson's out there, but he is perfect for what you're 126 00:06:27,080 --> 00:06:31,440 Speaker 1: doing because he isn't an action figure in that world 127 00:06:31,480 --> 00:06:36,360 Speaker 1: of incredible interaction engagement. He is actually to me, he's 128 00:06:36,360 --> 00:06:38,120 Speaker 1: one of these guys where you can actually take his 129 00:06:38,160 --> 00:06:41,520 Speaker 1: movie series and make it into a video game. He's 130 00:06:41,520 --> 00:06:43,880 Speaker 1: that guy for the guy. So so each fat TV 131 00:06:44,040 --> 00:06:45,880 Speaker 1: is hit a home run with him. Now let's go 132 00:06:45,920 --> 00:06:49,120 Speaker 1: over to another guy that captured my attention in the intro, 133 00:06:49,560 --> 00:06:54,760 Speaker 1: Ridley Scout. Talk to us about that. Absolutely, Um, Ridley 134 00:06:54,800 --> 00:06:59,400 Speaker 1: is amazing. Um. A lot of folks may know historically 135 00:06:59,600 --> 00:07:02,960 Speaker 1: who Lee is, starting in nineteen seventies seven with his 136 00:07:03,040 --> 00:07:06,600 Speaker 1: film aliens Um and going straight through films that we 137 00:07:06,680 --> 00:07:09,720 Speaker 1: love like American Gangster with Denzel Washington and you know, 138 00:07:09,800 --> 00:07:11,920 Speaker 1: the Martian and and and different things. You know, even 139 00:07:11,920 --> 00:07:13,960 Speaker 1: going back now to the eighties with Alma and Louise 140 00:07:14,320 --> 00:07:18,000 Speaker 1: and things that he's done. You know, folks can really 141 00:07:18,040 --> 00:07:20,320 Speaker 1: have a passion to And one of the things that 142 00:07:20,400 --> 00:07:23,280 Speaker 1: caught my attention is we were building this collective. Was 143 00:07:23,720 --> 00:07:26,600 Speaker 1: not only the work that he's done that's on the 144 00:07:26,640 --> 00:07:29,320 Speaker 1: silver screen. That's that really, in my opinion, has him 145 00:07:29,360 --> 00:07:33,040 Speaker 1: on the Mount Rushmore of directors in Hotwood. But it's 146 00:07:33,040 --> 00:07:35,480 Speaker 1: actually the stuff that we don't know, and I'm gonna 147 00:07:35,760 --> 00:07:38,120 Speaker 1: you know, ask your audience. You know, if you guys 148 00:07:38,160 --> 00:07:39,760 Speaker 1: are at a computer, you're put up on your phone, 149 00:07:40,120 --> 00:07:42,720 Speaker 1: please go to Ridley Scott dot com and familiarize with 150 00:07:42,800 --> 00:07:45,440 Speaker 1: yourself with some of the stuff that he's done. As 151 00:07:45,480 --> 00:07:48,400 Speaker 1: I spoke to speak to folks from my culture, you know, 152 00:07:48,760 --> 00:07:51,800 Speaker 1: people of of color like myself, I say, listen, did 153 00:07:51,800 --> 00:07:54,400 Speaker 1: you know that he was behind Beyonce and you know 154 00:07:55,040 --> 00:07:57,760 Speaker 1: a lot of the work with black Is King. Did 155 00:07:57,760 --> 00:07:59,720 Speaker 1: you know that he's worked with Berner Boyd. Did you 156 00:07:59,760 --> 00:08:02,520 Speaker 1: know that he's worked with Childish Gambino? And people are like, oh, 157 00:08:02,560 --> 00:08:04,680 Speaker 1: absolutely not. I never would imagine. And then they go 158 00:08:04,800 --> 00:08:06,880 Speaker 1: and they start to see, you know, the work that 159 00:08:06,920 --> 00:08:10,239 Speaker 1: he's done, you know, supporting abad burn A and different 160 00:08:10,280 --> 00:08:13,160 Speaker 1: people who come from a culture that is like mine, 161 00:08:13,600 --> 00:08:17,160 Speaker 1: that you would not necessarily associate Ridley with. So one 162 00:08:17,200 --> 00:08:18,680 Speaker 1: of the things that I know that we just came 163 00:08:18,840 --> 00:08:21,520 Speaker 1: you know from talking about Keanu Reeves, I would apply 164 00:08:21,680 --> 00:08:24,400 Speaker 1: that to Ridley as well. And that's somebody who may 165 00:08:24,440 --> 00:08:27,120 Speaker 1: have started their their career in a specific place but 166 00:08:27,920 --> 00:08:31,760 Speaker 1: it's so multi talented that they are transitional in other 167 00:08:31,880 --> 00:08:35,679 Speaker 1: spaces that quite frankly, many people aren't aware of UM. 168 00:08:35,679 --> 00:08:40,000 Speaker 1: And that's something that really caught my attention with him 169 00:08:40,000 --> 00:08:43,920 Speaker 1: and I I always tell you know, their team. To me, 170 00:08:44,000 --> 00:08:48,520 Speaker 1: they're the convergence of content, fandom and creativity and and 171 00:08:48,559 --> 00:08:50,480 Speaker 1: they do all of the above. And when you take 172 00:08:50,520 --> 00:08:52,959 Speaker 1: a look at what they've done in the live performance 173 00:08:52,960 --> 00:08:55,640 Speaker 1: space with Taylor Swift, and I could go on and 174 00:08:55,679 --> 00:08:58,480 Speaker 1: on naming a listers that they've worked with UM that 175 00:08:58,559 --> 00:09:02,600 Speaker 1: we would never really associate or imagine really Scott from 176 00:09:02,600 --> 00:09:05,240 Speaker 1: the UK that's done me is you know, Blockbuster Films 177 00:09:05,720 --> 00:09:07,959 Speaker 1: has actually been a part of it's been supporting our 178 00:09:07,960 --> 00:09:10,600 Speaker 1: culture for quite some time. So he was just such 179 00:09:10,640 --> 00:09:14,160 Speaker 1: a natural fit UM as somebody that understood the world 180 00:09:14,960 --> 00:09:18,160 Speaker 1: with officers around the world UM and truly speaking to 181 00:09:18,200 --> 00:09:21,880 Speaker 1: different cultures as a parallel so nicely with gaming UM 182 00:09:21,920 --> 00:09:24,200 Speaker 1: and obviously gaming being one of the one of what 183 00:09:24,240 --> 00:09:27,000 Speaker 1: I considered the three universal languages. So well, you know, 184 00:09:27,520 --> 00:09:29,920 Speaker 1: you know, like I said, his his career, you know, 185 00:09:29,960 --> 00:09:32,200 Speaker 1: Gladador who was just one of those It was one 186 00:09:32,200 --> 00:09:33,800 Speaker 1: of those movies that I'm telling you I can if 187 00:09:33,840 --> 00:09:36,360 Speaker 1: Gladiol comes on, I'm watching the end. I don't care. 188 00:09:36,640 --> 00:09:38,560 Speaker 1: I WoT turn it down where I'm at, I'm gonna 189 00:09:38,600 --> 00:09:41,439 Speaker 1: watch the end of glad is that type of work 190 00:09:41,480 --> 00:09:44,440 Speaker 1: and Aliens to which I consider that that that that 191 00:09:44,480 --> 00:09:47,560 Speaker 1: them as far as sci Fi moves for female leads 192 00:09:48,080 --> 00:09:52,200 Speaker 1: taking the dominant role, Aliens too incredible. So he's always 193 00:09:52,240 --> 00:09:55,520 Speaker 1: had a history of putting women out front and allowing 194 00:09:55,559 --> 00:09:58,040 Speaker 1: them to lead and be a dominant figure. You know, 195 00:09:58,360 --> 00:10:01,080 Speaker 1: so many projects he's done with Denzel Washington. You know, 196 00:10:02,000 --> 00:10:05,760 Speaker 1: A Man on Fire another movie, So I gotta watch 197 00:10:05,840 --> 00:10:09,160 Speaker 1: dand of that movie and so so with with that 198 00:10:09,200 --> 00:10:11,520 Speaker 1: type of work. Are you or were you I'm not 199 00:10:11,679 --> 00:10:13,760 Speaker 1: gonna use this won't be honest. Were you intimidated by 200 00:10:13,800 --> 00:10:16,200 Speaker 1: the process of being in business with somebody like that? 201 00:10:16,520 --> 00:10:18,760 Speaker 1: How did you take you from Uh? I got it, 202 00:10:18,800 --> 00:10:20,959 Speaker 1: but then you said that and go wow, okay, I 203 00:10:21,000 --> 00:10:22,880 Speaker 1: gotta step my game up. I gotta make sure all 204 00:10:22,960 --> 00:10:26,000 Speaker 1: my tease across my eyes? How did you take that 205 00:10:26,040 --> 00:10:29,920 Speaker 1: whole positioning with your brand? I'll tell you the beauty 206 00:10:29,960 --> 00:10:33,079 Speaker 1: of it. And this is what I say to folks 207 00:10:33,120 --> 00:10:37,600 Speaker 1: all the time. Look to become very strong or a 208 00:10:37,679 --> 00:10:41,160 Speaker 1: leader or an expert in your space, and if you 209 00:10:41,240 --> 00:10:46,640 Speaker 1: align properly with the right space so may normally intimidate, 210 00:10:46,800 --> 00:10:52,400 Speaker 1: others actually become very supportive, almost as a fan or 211 00:10:52,520 --> 00:10:55,679 Speaker 1: support of what you do and deep you as an 212 00:10:55,679 --> 00:10:59,360 Speaker 1: expert in spaces that they may not. And although you 213 00:10:59,400 --> 00:11:01,520 Speaker 1: may be ching them to be a part of what 214 00:11:01,559 --> 00:11:06,200 Speaker 1: you're doing, subconsciously they're actually pitching you to select them 215 00:11:06,200 --> 00:11:08,719 Speaker 1: to be a part of what you're doing. So there 216 00:11:08,800 --> 00:11:12,599 Speaker 1: was an interesting dance that went on in the relationship 217 00:11:12,679 --> 00:11:17,559 Speaker 1: where it was undoubtedly he has a brand to um. 218 00:11:17,600 --> 00:11:19,560 Speaker 1: You know that that is to be respected, but from 219 00:11:19,600 --> 00:11:23,640 Speaker 1: his perspective is to be protected. Um. But at the 220 00:11:23,679 --> 00:11:27,640 Speaker 1: same time he understands the future of where content is going. 221 00:11:27,679 --> 00:11:29,880 Speaker 1: I say the folks all the time, we may have 222 00:11:29,960 --> 00:11:32,480 Speaker 1: grown up on Blockbuster, but our kids won't or our 223 00:11:32,520 --> 00:11:34,760 Speaker 1: grandkids won't. You know, we may have grown up on 224 00:11:34,920 --> 00:11:37,760 Speaker 1: you know, uh drive in theaters, but you know that 225 00:11:37,840 --> 00:11:40,720 Speaker 1: went away, um in in in a substantial way, although 226 00:11:40,760 --> 00:11:42,280 Speaker 1: there are some left and it still went away in 227 00:11:42,280 --> 00:11:46,880 Speaker 1: a substantial way. Being able to understand the future and 228 00:11:46,920 --> 00:11:49,600 Speaker 1: aligned with the future was something that he was savvy 229 00:11:49,720 --> 00:11:53,200 Speaker 1: enough to identify and recognize, and it actually did not 230 00:11:53,320 --> 00:11:56,280 Speaker 1: make it such a dawning conversation. Uh. 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That's O T 267 00:13:58,400 --> 00:14:01,760 Speaker 1: T E R dot Ai. Okay, you know the beauty 268 00:14:01,800 --> 00:14:05,600 Speaker 1: of having brands come to you name recognition brand. You 269 00:14:05,600 --> 00:14:08,880 Speaker 1: know we're talking household names in the industry and also 270 00:14:08,960 --> 00:14:12,120 Speaker 1: talent like Travis Scott, you know out of Houston, Texas, 271 00:14:12,520 --> 00:14:15,680 Speaker 1: explained the relationship with Fortnite and how that plays a 272 00:14:15,720 --> 00:14:22,200 Speaker 1: major role in your brand each bad TV. Yeah. Absolutely. Um, 273 00:14:22,240 --> 00:14:24,680 Speaker 1: I always feel like we're living through a pandemic. We're 274 00:14:24,680 --> 00:14:27,800 Speaker 1: living through a time that hopefully, UM as a society, 275 00:14:27,840 --> 00:14:30,320 Speaker 1: we won't have to live through again. But they always 276 00:14:30,320 --> 00:14:35,000 Speaker 1: say during these challenging times, opportunities are born, and those 277 00:14:35,040 --> 00:14:38,680 Speaker 1: who find success actually are able to pivot and align 278 00:14:38,760 --> 00:14:42,000 Speaker 1: with those opportunities. So one of the brands that I 279 00:14:42,080 --> 00:14:45,400 Speaker 1: say we're actually you know we We've always heard, you know, 280 00:14:45,440 --> 00:14:47,360 Speaker 1: stay ready so you don't have to get ready. One 281 00:14:47,360 --> 00:14:49,560 Speaker 1: of the brands that that I say, you know, during 282 00:14:49,560 --> 00:14:52,080 Speaker 1: this time just so happened to be ready and it 283 00:14:52,160 --> 00:14:55,280 Speaker 1: was so great how they aligned was Uber. If you 284 00:14:55,320 --> 00:14:57,480 Speaker 1: were in California, if you were in New York or 285 00:14:57,520 --> 00:15:00,200 Speaker 1: any any other major cities around the country during the 286 00:15:00,280 --> 00:15:01,800 Speaker 1: height of the pandemic, you may have noticed that there 287 00:15:01,800 --> 00:15:04,320 Speaker 1: were no cars on the road. Um. You know, so 288 00:15:04,600 --> 00:15:06,880 Speaker 1: Uber is a business. I'm sure it took a tremendous hit, 289 00:15:07,680 --> 00:15:12,120 Speaker 1: but simultaneously you had Uber Eats and and Uber Eads 290 00:15:12,440 --> 00:15:15,280 Speaker 1: was actually keeping a lot of restaurants in the restaurant industry. 291 00:15:15,320 --> 00:15:18,800 Speaker 1: In business, they had a subset business that was actually 292 00:15:18,840 --> 00:15:22,160 Speaker 1: able to skyrocket during a pivotal time when their core 293 00:15:22,240 --> 00:15:25,400 Speaker 1: business may not have been able to. Now with that 294 00:15:25,480 --> 00:15:28,840 Speaker 1: being spaid, you asked me about Travis. We haven't seen 295 00:15:28,920 --> 00:15:34,480 Speaker 1: tours in um. You know, we'll see what holds for us. 296 00:15:34,920 --> 00:15:39,960 Speaker 1: But you know, Travis was smart enough to identify, Hey, 297 00:15:40,120 --> 00:15:42,520 Speaker 1: you know, there is an opportunity for me to perform 298 00:15:42,600 --> 00:15:46,160 Speaker 1: to my audience and their home their captive as a 299 00:15:46,240 --> 00:15:50,800 Speaker 1: captive audience. Let's identify a way to perform to that audience. 300 00:15:51,280 --> 00:15:54,720 Speaker 1: Fortnite was the great way. There was another group that's 301 00:15:54,720 --> 00:15:56,560 Speaker 1: done this tremendously, and we'll give a shout out the 302 00:15:56,560 --> 00:15:59,960 Speaker 1: Swiss Beats and in Timberland, they've done it an amazing 303 00:16:00,080 --> 00:16:03,200 Speaker 1: lee with Versus, especially the selection of talent that they've 304 00:16:03,200 --> 00:16:06,480 Speaker 1: had in utilizing iTunes and and and and Instagram. We 305 00:16:06,480 --> 00:16:09,560 Speaker 1: were able to do this with Fortnite. We were able 306 00:16:09,600 --> 00:16:12,840 Speaker 1: to work that production, We were able to actually be 307 00:16:12,920 --> 00:16:16,480 Speaker 1: a part of the creation of that content that those 308 00:16:16,520 --> 00:16:19,160 Speaker 1: who tuned in were able to see. So, you know 309 00:16:19,200 --> 00:16:20,840 Speaker 1: a lot of parents heard about it because their their 310 00:16:20,920 --> 00:16:23,840 Speaker 1: kids were addicted to that, you know, to that ten 311 00:16:23,880 --> 00:16:26,800 Speaker 1: minutes of content that was created. But we were able 312 00:16:26,840 --> 00:16:29,520 Speaker 1: to optimize UM, and we call it an MTM. We 313 00:16:29,520 --> 00:16:32,520 Speaker 1: were able to optimize a moment that matters and translate 314 00:16:32,600 --> 00:16:34,880 Speaker 1: that and transition it into another mt M, which is 315 00:16:34,960 --> 00:16:38,600 Speaker 1: metrics that matter. Twenty seven million people tuned into that. 316 00:16:38,920 --> 00:16:40,720 Speaker 1: The news came out a couple of weeks ago. At 317 00:16:40,720 --> 00:16:43,720 Speaker 1: the time of this recording. UM that Travis made twenty 318 00:16:43,720 --> 00:16:48,000 Speaker 1: million dollars you know, off of that performance and the 319 00:16:48,080 --> 00:16:52,720 Speaker 1: purchases within that performance. So it created a blueprint for 320 00:16:52,760 --> 00:16:57,240 Speaker 1: folks to identify to to to appreciate the need um 321 00:16:57,240 --> 00:16:59,600 Speaker 1: and the opportunity within the gaming community. And since then 322 00:16:59,600 --> 00:17:02,520 Speaker 1: we've seen little not Isaacs do the same thing with Roadblocks. 323 00:17:02,800 --> 00:17:05,880 Speaker 1: Um he got thirty three million views. Uh so we're 324 00:17:05,920 --> 00:17:08,920 Speaker 1: starting to see a transition. When Live Nation is is 325 00:17:09,200 --> 00:17:11,600 Speaker 1: not doing tours, when a g is not doing tours, 326 00:17:11,840 --> 00:17:13,440 Speaker 1: that all of a sudden, we've got a new player 327 00:17:13,480 --> 00:17:16,480 Speaker 1: in the game, and that's the gaming community itself and 328 00:17:16,560 --> 00:17:19,600 Speaker 1: their platforms because of the audiences that they hold. This 329 00:17:19,680 --> 00:17:22,159 Speaker 1: is a platform that started with boxing, you know, to 330 00:17:22,200 --> 00:17:23,919 Speaker 1: pay per view, the old school pay per view and 331 00:17:23,960 --> 00:17:27,840 Speaker 1: then UFC elevated the game. Now we're getting into the 332 00:17:28,000 --> 00:17:31,720 Speaker 1: entertainers from a from a musical standpoint, understanding how they 333 00:17:31,720 --> 00:17:34,680 Speaker 1: can do this. And we're not talking about driving the 334 00:17:34,680 --> 00:17:37,920 Speaker 1: theater numbers. You know that was really popular. We're talking 335 00:17:37,960 --> 00:17:41,280 Speaker 1: about twenty seven and thirty three million. How does one 336 00:17:41,359 --> 00:17:43,560 Speaker 1: make their money on that? They make it through the subscriptions. 337 00:17:43,560 --> 00:17:46,160 Speaker 1: Do they may make it for a purview rate? How 338 00:17:46,359 --> 00:17:49,600 Speaker 1: was he able to make his money? The money took 339 00:17:49,640 --> 00:17:52,240 Speaker 1: place in the purchases. So a lot of folks don't 340 00:17:52,320 --> 00:17:56,040 Speaker 1: understand that within the game, you can purchase what's called skins. 341 00:17:56,320 --> 00:17:58,400 Speaker 1: So I'll give you an example of a skin purchase. 342 00:17:58,840 --> 00:18:03,520 Speaker 1: He was selling cat this jack merch in a virtual space. 343 00:18:03,680 --> 00:18:05,520 Speaker 1: So if you had a gun and you wanted your 344 00:18:05,520 --> 00:18:09,760 Speaker 1: gun to be brown, they're not even taking this home. 345 00:18:10,400 --> 00:18:13,639 Speaker 1: They're not even taking it home. They're not even taking 346 00:18:13,640 --> 00:18:17,679 Speaker 1: it home. So so you're buying a shirt within the 347 00:18:17,760 --> 00:18:21,080 Speaker 1: virtual space, and it's living on your avatar within the 348 00:18:21,160 --> 00:18:27,080 Speaker 1: virtual space. Absolutely, And that was the beauty of the 349 00:18:27,160 --> 00:18:33,600 Speaker 1: relationship and of the relationships between artists and the gaming industry, 350 00:18:33,640 --> 00:18:36,679 Speaker 1: because now there's an opportunity that steps outside of the 351 00:18:36,680 --> 00:18:40,280 Speaker 1: three sixty relationship with the labels. And you know, that's 352 00:18:40,280 --> 00:18:42,800 Speaker 1: a whole different conversation that will say for another day 353 00:18:42,840 --> 00:18:46,200 Speaker 1: of how the labels are monetizing off of folks more 354 00:18:46,200 --> 00:18:49,359 Speaker 1: than their monetizing off of themselves. Well, now you've got 355 00:18:49,400 --> 00:18:52,600 Speaker 1: an opportunity to monetize off of yourself and that's what 356 00:18:52,840 --> 00:18:56,879 Speaker 1: this proved. So you you know, again we we do 357 00:18:56,920 --> 00:18:59,320 Speaker 1: the math a right, we do the math around here. Um, 358 00:19:00,320 --> 00:19:03,119 Speaker 1: if if Travis would have would have sold out of 359 00:19:03,200 --> 00:19:05,800 Speaker 1: stadium at forty thou people, and if he would have 360 00:19:05,880 --> 00:19:09,720 Speaker 1: done a tour of a hundred stops at forty people, 361 00:19:09,720 --> 00:19:11,280 Speaker 1: he would have only been in front of four million 362 00:19:11,280 --> 00:19:15,800 Speaker 1: people million in four days. And he's very tired, by 363 00:19:15,840 --> 00:19:19,840 Speaker 1: the way, he's very tired. And there's like and there's 364 00:19:19,840 --> 00:19:23,080 Speaker 1: a lodging and he never left, you know, he never 365 00:19:23,119 --> 00:19:26,360 Speaker 1: left the convenience of homes. So you know, when you're 366 00:19:26,400 --> 00:19:28,959 Speaker 1: able to look at it from that perspective and what 367 00:19:29,080 --> 00:19:31,600 Speaker 1: that means to the artist and kind of the bandwidth 368 00:19:31,640 --> 00:19:33,560 Speaker 1: that it opens for them to do other things. And 369 00:19:33,560 --> 00:19:36,600 Speaker 1: we've seen what that led to. I mean, who took 370 00:19:36,640 --> 00:19:39,280 Speaker 1: advantage of that rashan We ended up seeing that McDonald's 371 00:19:39,320 --> 00:19:42,199 Speaker 1: took advantage of that during this time. And next thing 372 00:19:42,200 --> 00:19:44,000 Speaker 1: you knew he had a you know, he had a 373 00:19:44,040 --> 00:19:48,720 Speaker 1: product on the NU on the McDonald's menu that opened 374 00:19:48,760 --> 00:19:50,480 Speaker 1: up because he was hot during this time. He was 375 00:19:50,560 --> 00:19:54,520 Speaker 1: relevant during this time, and why not capitalized during this time. Wow. 376 00:19:55,040 --> 00:19:57,240 Speaker 1: So with that being said, we were talking about the 377 00:19:57,600 --> 00:20:02,199 Speaker 1: urban perspective, cultural perspective. You know, you know uh NAS 378 00:20:02,320 --> 00:20:06,639 Speaker 1: and uh NAS X and UH and UH Travis Scott 379 00:20:06,680 --> 00:20:09,880 Speaker 1: their cultural phenomenons. You know, they carry a short mark. 380 00:20:10,200 --> 00:20:13,600 Speaker 1: Now you have a based in Atlanta, Jard called Community 381 00:20:13,800 --> 00:20:17,720 Speaker 1: X and E Sports League that's uh geared towards HBCUs 382 00:20:18,119 --> 00:20:21,440 Speaker 1: and also people of color. How did that relationship come about? 383 00:20:22,400 --> 00:20:24,679 Speaker 1: I want and and and and I don't know the 384 00:20:24,720 --> 00:20:27,320 Speaker 1: details of that entire relationship, and I'd like to talk 385 00:20:27,320 --> 00:20:30,000 Speaker 1: about the top mind of that relationship. First, I want 386 00:20:30,000 --> 00:20:33,000 Speaker 1: to send my greatest support out to CRISP and I. 387 00:20:33,440 --> 00:20:36,440 Speaker 1: I always like to any time I'm having a conversation 388 00:20:36,480 --> 00:20:39,400 Speaker 1: about gaming and the sports mentioned some names along the way, 389 00:20:39,440 --> 00:20:41,480 Speaker 1: So as we continue to talk, I'll mention some names 390 00:20:41,520 --> 00:20:44,639 Speaker 1: because I think it's really important for the people of 391 00:20:44,680 --> 00:20:47,240 Speaker 1: color that have stepped into this space where there's there's 392 00:20:47,240 --> 00:20:49,920 Speaker 1: only very few, um, you know, just to kind of 393 00:20:49,960 --> 00:20:52,359 Speaker 1: acknowledge them as as I have an opportunity to talk 394 00:20:52,400 --> 00:20:56,320 Speaker 1: about what we're doing. But I think that it's it's 395 00:20:56,320 --> 00:20:59,840 Speaker 1: beautiful what community X is doing, UM with the HBC 396 00:21:00,119 --> 00:21:03,439 Speaker 1: use and most importantly UM that they were able to 397 00:21:03,480 --> 00:21:08,240 Speaker 1: tag in a brand like Twitch to support what they're doing, UH, 398 00:21:08,320 --> 00:21:14,560 Speaker 1: creating tournament opportunities, creating scholarship opportunities for students, creating financial 399 00:21:14,640 --> 00:21:19,160 Speaker 1: beneficial opportunities for students, and also not just stopping there, 400 00:21:19,520 --> 00:21:23,200 Speaker 1: but working with HBC used to build out their e 401 00:21:23,440 --> 00:21:27,119 Speaker 1: sports program. So I often say, you know, and I 402 00:21:27,200 --> 00:21:29,359 Speaker 1: use Little Cross as an example. One of the greatest 403 00:21:29,400 --> 00:21:32,400 Speaker 1: college with lacrosse players is Jim Brown. And people don't 404 00:21:32,400 --> 00:21:33,960 Speaker 1: know that. He obviously went on and became one of 405 00:21:34,000 --> 00:21:36,840 Speaker 1: the greatest running backs in NFL history, but he was 406 00:21:36,880 --> 00:21:39,639 Speaker 1: one of the greatest lacrosse players at University of Syracuse. 407 00:21:39,960 --> 00:21:42,720 Speaker 1: And oddly enough, you know, we don't have a lot 408 00:21:42,760 --> 00:21:45,800 Speaker 1: of folks who play lacrosse, and a lot of that 409 00:21:45,960 --> 00:21:48,960 Speaker 1: is because of just the economics of playing it. That 410 00:21:49,000 --> 00:21:51,320 Speaker 1: goes along with hockey and that goes along with other sports. 411 00:21:51,359 --> 00:21:55,760 Speaker 1: Just the economics. There is an economic factor around gaming 412 00:21:56,080 --> 00:21:58,320 Speaker 1: you've got to have high speed modems or else you're 413 00:21:58,359 --> 00:22:00,920 Speaker 1: gonna be slow and delayed in the game. You've got 414 00:22:00,920 --> 00:22:02,960 Speaker 1: to have the equipment and so on and so forth. 415 00:22:03,240 --> 00:22:06,359 Speaker 1: There are, you know, obstacles that exist. And to know 416 00:22:06,480 --> 00:22:10,080 Speaker 1: that Twitch is willing to step in support our you know, 417 00:22:10,520 --> 00:22:12,560 Speaker 1: you know, you know, kids of the future are young 418 00:22:12,560 --> 00:22:15,040 Speaker 1: men and women of the future is just a beautiful thing. 419 00:22:15,040 --> 00:22:17,480 Speaker 1: And that's truly a commitment that I appreciate. So I 420 00:22:17,480 --> 00:22:19,240 Speaker 1: always give a shout out to community X and what 421 00:22:19,240 --> 00:22:21,560 Speaker 1: they're doing UM and what they're building. This is a 422 00:22:21,600 --> 00:22:23,800 Speaker 1: long term This isn't a one year deal, So this 423 00:22:23,840 --> 00:22:25,720 Speaker 1: is a long term relationship that they formed here, and 424 00:22:26,040 --> 00:22:30,480 Speaker 1: I definitely applaud what they're doing. Well, your background is music, fashion, sports, 425 00:22:30,800 --> 00:22:33,440 Speaker 1: How does that are shape itself into what you're doing 426 00:22:33,480 --> 00:22:38,800 Speaker 1: with TV? Absolutely, I think that I've I've I've tapped into, 427 00:22:39,440 --> 00:22:43,159 Speaker 1: um those elements of and I always I always use 428 00:22:43,200 --> 00:22:46,679 Speaker 1: the word culture right UM and and I think I've 429 00:22:46,720 --> 00:22:50,359 Speaker 1: I've learned from each one of them the identification of people, 430 00:22:50,400 --> 00:22:53,639 Speaker 1: process and performance UM and I think that those things 431 00:22:53,760 --> 00:22:55,920 Speaker 1: are what's tapped in. I mean, I was a part 432 00:22:56,000 --> 00:23:00,200 Speaker 1: of the Tom Ford era of Gucci that's a legendary era. UM. 433 00:23:00,240 --> 00:23:02,880 Speaker 1: I was a part of, you know, the moment that 434 00:23:03,040 --> 00:23:07,040 Speaker 1: Sony b MG overtook Universal as the number one UM 435 00:23:07,160 --> 00:23:10,040 Speaker 1: music house in business like, those were legendary moments. And 436 00:23:10,040 --> 00:23:12,320 Speaker 1: as a business development guy and and and and and 437 00:23:12,320 --> 00:23:15,040 Speaker 1: a leader with both organizations, it was great to be 438 00:23:15,160 --> 00:23:19,000 Speaker 1: a part of building something UM. And that is the 439 00:23:19,240 --> 00:23:23,760 Speaker 1: part of this moment that's so intriguing is that we're 440 00:23:23,840 --> 00:23:26,800 Speaker 1: building things that don't exist. And I always say to folks, 441 00:23:27,520 --> 00:23:32,479 Speaker 1: look for the white space of opportunities, something that doesn't 442 00:23:32,480 --> 00:23:35,240 Speaker 1: exist or something that you believe that you can do better. Uh, 443 00:23:35,280 --> 00:23:39,040 Speaker 1: but don't only identify it, and don't only make a plan, 444 00:23:39,280 --> 00:23:42,359 Speaker 1: but truly make those goals and outperform your own goals. 445 00:23:42,600 --> 00:23:44,600 Speaker 1: And if you're able to do that, then there is 446 00:23:44,640 --> 00:23:47,400 Speaker 1: an endless opportunity for you in those spaces. And this 447 00:23:47,520 --> 00:23:52,600 Speaker 1: was just a natural progression for me from music from fashion. 448 00:23:53,200 --> 00:23:55,160 Speaker 1: You might start to see and not start to see 449 00:23:55,160 --> 00:23:58,920 Speaker 1: this has already happened. Gucci has tied in with gaming, 450 00:23:59,200 --> 00:24:02,760 Speaker 1: Louis batton On is tied in with gaming, but Lyncianaga 451 00:24:02,920 --> 00:24:06,240 Speaker 1: has tied in with gaming. You're seeing fashion come in 452 00:24:06,320 --> 00:24:09,800 Speaker 1: from a merchandise perspective, and they're tapping in. You're seeing 453 00:24:09,880 --> 00:24:13,160 Speaker 1: music coming in and they're tapping in. So these opportunities 454 00:24:13,160 --> 00:24:15,479 Speaker 1: are less and I just feel like my background, the 455 00:24:15,520 --> 00:24:19,240 Speaker 1: convergence of everything that I've done um is actually taking 456 00:24:19,280 --> 00:24:23,439 Speaker 1: place right now in the gaming space. Well we're right now. 457 00:24:23,480 --> 00:24:27,600 Speaker 1: It's incredible and uh you articulate the whole subject matter strongly. 458 00:24:27,800 --> 00:24:31,239 Speaker 1: Uh so what what so with that being said, the 459 00:24:31,280 --> 00:24:33,440 Speaker 1: future of what you're trying to do with the goals, 460 00:24:33,640 --> 00:24:36,199 Speaker 1: you know, because of the fact that my mind is flying, 461 00:24:36,280 --> 00:24:38,280 Speaker 1: you know when you when we throw out those numbers 462 00:24:38,280 --> 00:24:41,440 Speaker 1: and we're about to come out of COVID and one 463 00:24:41,720 --> 00:24:44,080 Speaker 1: there's a's all parts. What's the new model? What is 464 00:24:44,080 --> 00:24:46,800 Speaker 1: the new model? You know? Who knows Taylor Swift might 465 00:24:46,800 --> 00:24:49,200 Speaker 1: be knocking on your door because of the fact that 466 00:24:49,480 --> 00:24:53,119 Speaker 1: this seems so natural to what what these artists who 467 00:24:53,200 --> 00:24:56,119 Speaker 1: have who understand their brands. These are brand centric people 468 00:24:56,600 --> 00:24:58,800 Speaker 1: and that's what that that's what you're talking about. People 469 00:24:58,840 --> 00:25:00,920 Speaker 1: who have are following the under Dan never and I'll 470 00:25:00,960 --> 00:25:03,959 Speaker 1: engage with the opportunities to be like that. Do you 471 00:25:04,080 --> 00:25:06,240 Speaker 1: seek out the talent or the talent seeks you out? 472 00:25:09,000 --> 00:25:11,560 Speaker 1: I think it's a combination of both. So I think 473 00:25:11,560 --> 00:25:14,679 Speaker 1: that we do have our eye on certain folks, but 474 00:25:15,359 --> 00:25:17,840 Speaker 1: the future of what we're doing right now, and I 475 00:25:17,840 --> 00:25:22,160 Speaker 1: always like to use basketball is the example. Think of 476 00:25:22,640 --> 00:25:27,720 Speaker 1: the different eras of the NBA. So think of the 477 00:25:27,960 --> 00:25:30,720 Speaker 1: colorful basketball era is what I call it. That's the 478 00:25:30,920 --> 00:25:34,240 Speaker 1: Dr j era. So think of the Dr Jay era, 479 00:25:34,800 --> 00:25:37,639 Speaker 1: and then there was the rivalry era. I like to 480 00:25:37,640 --> 00:25:40,879 Speaker 1: say that that's magic first bird um, and then you 481 00:25:41,000 --> 00:25:43,560 Speaker 1: throw in the pistons in there as well, and then 482 00:25:43,640 --> 00:25:46,639 Speaker 1: you have what's the current era, and that's the Michael 483 00:25:46,680 --> 00:25:48,960 Speaker 1: Jordan's era. The reason that I call it the Michael 484 00:25:49,040 --> 00:25:53,560 Speaker 1: Jordan era is because he was the first to become 485 00:25:54,080 --> 00:25:59,240 Speaker 1: his own ecosystem, his own conglomerate. He was his own brand, 486 00:25:59,600 --> 00:26:04,399 Speaker 1: and that brand transcended North America and became a global brand. 487 00:26:05,000 --> 00:26:08,680 Speaker 1: That's where we are today with these sports. Part of 488 00:26:08,720 --> 00:26:11,959 Speaker 1: that is how do you not how do you continue 489 00:26:12,000 --> 00:26:17,760 Speaker 1: to engage the hardcore gamer but also engaged with the 490 00:26:17,880 --> 00:26:22,160 Speaker 1: casual gamer um And that's what our role is going 491 00:26:22,240 --> 00:26:26,040 Speaker 1: to be in the community. So think of if you 492 00:26:26,119 --> 00:26:29,600 Speaker 1: are an HBO fan and you watch hard knocks um 493 00:26:29,600 --> 00:26:31,919 Speaker 1: with you know, the New York Giants or with the 494 00:26:31,960 --> 00:26:35,360 Speaker 1: Atlanta Falcons on HBO and how they storytelling. You see 495 00:26:35,359 --> 00:26:38,639 Speaker 1: what Brian Gumble does on HBO with Real Sport. So 496 00:26:38,760 --> 00:26:42,600 Speaker 1: you watch Inside the NFL on Showtime. These are shows 497 00:26:42,640 --> 00:26:45,840 Speaker 1: that actually are just shoulder programming that tell this story 498 00:26:46,200 --> 00:26:49,960 Speaker 1: to create a higher engagement. Um, Floyd Mayweather did it 499 00:26:50,040 --> 00:26:57,359 Speaker 1: great with series. I love those cities outstanding those I 500 00:26:57,480 --> 00:27:01,120 Speaker 1: love those, man, Yeah, I've really missed. Those are really compelling. Man, 501 00:27:01,200 --> 00:27:05,720 Speaker 1: those are really good storytelling. Yes, absolutely, And that's that's 502 00:27:05,760 --> 00:27:08,000 Speaker 1: the future of this. How do you get the casual 503 00:27:08,080 --> 00:27:10,960 Speaker 1: fan to become a fan of a specific team, a 504 00:27:11,000 --> 00:27:14,560 Speaker 1: specific organization, a title, or a gamer. And that's what 505 00:27:14,600 --> 00:27:17,399 Speaker 1: we're doing here is we're actually, you know, telling the 506 00:27:17,480 --> 00:27:21,240 Speaker 1: story for the casual while also telling the untold stories 507 00:27:21,480 --> 00:27:24,439 Speaker 1: for the hardcore gamer. And that's the future of what 508 00:27:24,480 --> 00:27:26,320 Speaker 1: we're going to be bringing here. Dante, keep me on 509 00:27:26,320 --> 00:27:29,840 Speaker 1: your your roller, nex man, really, brother, you cutting edge 510 00:27:29,840 --> 00:27:35,040 Speaker 1: of some amazing information, um, beautiful stuff that uh that 511 00:27:35,080 --> 00:27:37,480 Speaker 1: you know you're a head turner and understand that that's 512 00:27:37,480 --> 00:27:40,080 Speaker 1: a positive thing to say about somebody who walks in 513 00:27:40,080 --> 00:27:43,200 Speaker 1: the room and goes, okay, that's a head turner because 514 00:27:43,200 --> 00:27:45,200 Speaker 1: they want to talk to you, they want to communicate, 515 00:27:45,200 --> 00:27:47,479 Speaker 1: they want to get inside a visionary. That's who you are, 516 00:27:47,600 --> 00:27:50,640 Speaker 1: your visionary. Like you said, you know, I always tell 517 00:27:50,640 --> 00:27:53,240 Speaker 1: people wouldn't luck being at the right place at the 518 00:27:53,320 --> 00:27:56,400 Speaker 1: right time when those the Guccia thing happened for Tom four, 519 00:27:56,800 --> 00:28:00,000 Speaker 1: that sony me and my thing happened. Now this has happened. 520 00:28:00,680 --> 00:28:03,359 Speaker 1: I think that's what you do, sir, That's what you do. 521 00:28:03,800 --> 00:28:07,000 Speaker 1: You a game changer, don't change. Okay, Well, thank you, 522 00:28:07,080 --> 00:28:09,360 Speaker 1: Thank you so much. I appreciate you. If you want 523 00:28:09,359 --> 00:28:11,960 Speaker 1: to hear more interviews on Money Making Conversation, please code 524 00:28:12,000 --> 00:28:14,920 Speaker 1: to Money Making Conversation dot com. Ra Sean mcdung I'll 525 00:28:14,960 --> 00:28:20,440 Speaker 1: be your host. 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