WEBVTT - Episode 63: G440 Driver (Feat. Dr. Erik Henrikson)

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<v Speaker 1>The guys from Ping. They've kind of showed me how

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<v Speaker 1>much the equipment matters. I just love that I can

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<v Speaker 1>hit any shot.

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<v Speaker 2>I kind of want.

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<v Speaker 3>We're gonna be able to tell some fun stories about

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<v Speaker 3>what goes on here to help golfers play better golf.

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<v Speaker 2>Hey, hey, everybody, welcome back to the Ping Proven Grounds Podcast.

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<v Speaker 2>Marty Jertsen. We have made it twenty twenty five, year

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<v Speaker 2>three of the podcast, and with the new year comes

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<v Speaker 2>some very new and exciting equipment.

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<v Speaker 3>Uh yeah, Shane. And we're gonna start with my favorite category,

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<v Speaker 3>which is the driver category. It's the most you know,

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<v Speaker 3>not quite a hot take anymore, I don't think, but

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<v Speaker 3>it is the most important club in the bag, you know,

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<v Speaker 3>the driver in the putter. And yeah, we're gonna have

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<v Speaker 3>some fun with this one, Marty. The driver's been so

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<v Speaker 3>close to you throughout your career. I know you said

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<v Speaker 3>it's obviously one of your favorite clubs and one of

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<v Speaker 3>your favorite clubs to talk about. But when something like

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<v Speaker 3>this launches, where's your excitement level?

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<v Speaker 1>Uh?

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<v Speaker 3>Super high? Because I think consumers and you know our

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<v Speaker 3>listeners out there are always wondering, well, what can Ping

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<v Speaker 3>do next? What can the manufacturers do next, and we're

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<v Speaker 3>gonna be able to kind of deep dive that here

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<v Speaker 3>today with doctor Eric Henderson.

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<v Speaker 1>Eric is with us. Is this your second appearance on

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<v Speaker 1>the pod? Second time on Okay? Weel learn some from

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<v Speaker 1>my first Go Good Go.

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<v Speaker 2>We're gonna talk G four forty because obviously that is

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<v Speaker 2>the new product with Ping, and before we get into

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<v Speaker 2>some of the specifics and the excitement with the clubs,

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<v Speaker 2>I wanted to ask both you guys, how do you

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<v Speaker 2>come up with the name for a new product, Like,

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<v Speaker 2>where does G four forty come from? Marty?

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<v Speaker 3>Well, G G G kind of originally evolved from I,

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<v Speaker 3>like the I two, and then we made the I

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<v Speaker 3>series irons. You know, we had the I three irons,

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<v Speaker 3>the I three plus blades.

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<v Speaker 1>Uh.

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<v Speaker 3>Then we created G out of that, right, and then

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<v Speaker 3>you know, G two, G five, G ten. We kind

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<v Speaker 3>of evolved it and then we had to go to

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<v Speaker 3>uh to triple digits there for a while.

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<v Speaker 2>And from their card you got to make sure you

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<v Speaker 2>add enough numbers. How long is the meeting Eric about

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<v Speaker 2>G four forty? Is this like a week long or

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<v Speaker 2>like a month long uh?

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<v Speaker 1>For the name for the then, yeah, that's starts pretty early.

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<v Speaker 1>I mean, depending on uh, there's a number of different

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<v Speaker 1>factors that go into it, so it can be a

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<v Speaker 1>week and it can be a lot longer depending on

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<v Speaker 1>how those meetings go.

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<v Speaker 2>I wanted to ask Eric when when product becomes official?

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<v Speaker 2>I mean, obviously we're launching and now people at home

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<v Speaker 2>have seen it, obviously have a chance to hit it

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<v Speaker 2>and buy it very very soon kind of at the

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<v Speaker 2>end of the month. When does the product become finalized

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<v Speaker 2>in terms of you seeing what people at home are

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<v Speaker 2>seeing right now?

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<v Speaker 1>Yeah, so I think I mean the process, I mean,

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<v Speaker 1>some of the technologies and the insights that go into

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<v Speaker 1>this are years in the making.

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<v Speaker 2>You know.

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<v Speaker 1>We we have kind of this two year life cycle,

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<v Speaker 1>and so we here have been working with this product

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<v Speaker 1>and it's current embodiment for you know, i'd say a

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<v Speaker 1>good year already doing a lot of testing, you know,

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<v Speaker 1>making some you know, little tweaks, but in terms of

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<v Speaker 1>what you see here, we've probably had it in our

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<v Speaker 1>hands nine months to a year in its current embodiment.

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<v Speaker 3>Eric, talk a little bit about like just some of

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<v Speaker 3>the fundamentals of driver design. What is the foundation of

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<v Speaker 3>what we're trying to do, you know, And I would

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<v Speaker 3>say approach it with your golf physics hat on.

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<v Speaker 1>Yeah, So, I mean it comes down to implementing the

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<v Speaker 1>principles of conservation and momentum conservation of energy. You're trying

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<v Speaker 1>to deliver as much energy to the ball as possible,

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<v Speaker 1>increasing that ball speed, as well as thinking about launch

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<v Speaker 1>conditions and so you know, we talk about being in

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<v Speaker 1>the business of moving mass around. That was something I

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<v Speaker 1>first heard at like my first sales meeting. John A

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<v Speaker 1>got up and said, we've been doing this for fifty

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<v Speaker 1>one years, moving mass around in the most efficient way possible.

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<v Speaker 1>And we'll talk about some of the things that went

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<v Speaker 1>into this to give us some discretionary weight and allow

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<v Speaker 1>us to put the center of gravity in an optimal

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<v Speaker 1>location boost MOI maintain that industry leading forgiveness that we're

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<v Speaker 1>known for with our drivers. And then ultimately the geometry, right,

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<v Speaker 1>how do we design the package to transfer most energy

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<v Speaker 1>to the ball. It's face design that structure, how that bends,

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<v Speaker 1>so where we put the mass and what we do

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<v Speaker 1>with that structure pretty key to you know, unlocking the

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<v Speaker 1>most performance possible with the driver.

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<v Speaker 2>Eric, what's kind of the hot button topic words and

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<v Speaker 2>things right now around driving? Because you know what changes.

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<v Speaker 2>It feels like every couple of years. What we talk about.

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<v Speaker 2>You want to launch it high, you want to watch

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<v Speaker 2>it lower, less spin, things like that. Going into G

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<v Speaker 2>four forty, what was like the main focus for this

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<v Speaker 2>particular series.

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<v Speaker 1>Yeah, so I think our strategies tend to remain pretty stable.

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<v Speaker 1>You know, We've talked about moving that CG down and

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<v Speaker 1>back for as long as I've been here, right, maxing

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<v Speaker 1>moment of INERTI forgiveness out. And so for us it

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<v Speaker 1>was continuing kind of down that consistent trajectory of and

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<v Speaker 1>I think the success of our drivers just kind of

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<v Speaker 1>shown the merit of that trajectory. And so for us,

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<v Speaker 1>it was some small tweaks of unlocking some extra masks

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<v Speaker 1>to move the center of gravity a little lower in

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<v Speaker 1>order to improve energy transfer to the ball. And we

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<v Speaker 1>did that through a number of different number of different

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<v Speaker 1>technologies and design elements to help us get the CG

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<v Speaker 1>in the right spot. Aerodynamics always comes into play, sound

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<v Speaker 1>always comes into play, but the big thing here is

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<v Speaker 1>just optimizing the weight and the mass to deliver speed

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<v Speaker 1>and just overall performance.

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<v Speaker 3>Eric, you brought you brought up a few topics there,

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<v Speaker 3>but you know, I've always found it a very big

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<v Speaker 3>challenge to take two steps forward without taking one step back. So,

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<v Speaker 3>what's an example or a few examples in driver design

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<v Speaker 3>of a few different characteristics or properties that naturally kind

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<v Speaker 3>of fight each other. You know, I think you've seen some,

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<v Speaker 3>you know, our listeners have seen some drivers on the

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<v Speaker 3>market that have chased one thing myopically at the sacrifice

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<v Speaker 3>of another. You know, something we pride ourselves on is

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<v Speaker 3>trying to take this kind of holistic approach. What are

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<v Speaker 3>a few examples of things that fight each other and

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<v Speaker 3>how did we overcome those?

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<v Speaker 1>Yeah, so there's two ways. So we talk a lot

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<v Speaker 1>about trade offs, right, You're alluding to trade offs of

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<v Speaker 1>like these things that I can maximize this, but it's

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<v Speaker 1>gonna come at the cost of something else. So early

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<v Speaker 1>on we worked on aerodynamics and kind of go, we

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<v Speaker 1>can make something very very aerodynamic, but its mass properties

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<v Speaker 1>are going to stink, right, And that's where kind of

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<v Speaker 1>turbulators kind of came out of that. How do we

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<v Speaker 1>break the trade off? Right? Innovation for us is identifying

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<v Speaker 1>those things that fight against each other and figure out

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<v Speaker 1>a way to break that relationship. And so I think

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<v Speaker 1>aerodynamics and say forgiveness and center gravity placement are one

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<v Speaker 1>of those that tend to work against each other.

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<v Speaker 3>So we're about i would say, probably about ten years

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<v Speaker 3>into two turbulators. Give the listener a little refresher on

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<v Speaker 3>exactly what they do and how they work.

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<v Speaker 1>Yeah, So ultimately these features we first put them on

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<v Speaker 1>the G thirty driver, one of the drivers that Marty

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<v Speaker 1>designed in his design days, and basically we saw this

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<v Speaker 1>identified this trade off we're like, well, came in and said, well,

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<v Speaker 1>we could do this to the shape of the driver

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<v Speaker 1>and improve aerodynamics. And the more we looked at it,

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<v Speaker 1>we realized, well, we're gonna make a big trade off

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<v Speaker 1>here and it's not worth it. And so drew some

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<v Speaker 1>inspiration from aerospace and from some other areas a sport

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<v Speaker 1>where we saw features being implemented, saying on the helmet

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<v Speaker 1>of some of these sports, you know, like downhill skeleton cycling,

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<v Speaker 1>and we felt that was a way to kind of

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<v Speaker 1>maintain our shape. And essentially on the crown of the driver,

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<v Speaker 1>flow comes over that leading edge, and by implementing these features,

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<v Speaker 1>it energizes the flow. So there's this thing in aerodynamics

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<v Speaker 1>called separation. It's bad leads to drive and so you're

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<v Speaker 1>trying to delay the separation. So those features influence the

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<v Speaker 1>flow as it goes over that leading edge trips the

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<v Speaker 1>boundary layer and gives us reduced drag, which breaks that

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<v Speaker 1>trade off layer. Yeah right.

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<v Speaker 2>I like that you mentioned the turbulator starting out and

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<v Speaker 2>Marty kind of being the king of the turbulators. I

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<v Speaker 2>feel like this driver kind of touches a little bit

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<v Speaker 2>of that driver that Eric had mentioned. Marty. I mean,

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<v Speaker 2>you think about the colorway with the G four to forty.

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<v Speaker 2>Also the sound, I mean the sound of this driver.

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<v Speaker 2>I hit it a couple of days ago. I mean

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<v Speaker 2>it is the best sounding ping driver that I've come

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<v Speaker 2>across to date. And I know, you know it sounds

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<v Speaker 2>so silly to talk about sound when you're talking about driver, right,

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<v Speaker 2>I mean, we want to hit the ball far, want

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<v Speaker 2>to hit it high, want to hit it straight. But

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<v Speaker 2>sound is so important in terms of something new one

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<v Speaker 2>hundred percent.

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<v Speaker 1>And that's that's another example of one of those trade

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<v Speaker 1>offs that we are constantly battling against. Is there's some

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<v Speaker 1>design changes that we know will be optimal for say

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<v Speaker 1>mass placement or launch conditions, and they might work against

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<v Speaker 1>producing a that's pleasurable. And I think you know, on paper,

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<v Speaker 1>sounds a hard thing to quantify in terms of performance

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<v Speaker 1>because you're kind of like, well, Newton didn't say anything

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<v Speaker 1>about kind of you know, sound in terms of like

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<v Speaker 1>you could do the equations and this is what's gonna

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<v Speaker 1>happen with energy transfer. But how that influences and how

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<v Speaker 1>the player interacts with it, is they begin to hear

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<v Speaker 1>that sound, it could definitely influence how they perform, right.

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<v Speaker 1>It's one of those kind of external elements that influence

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<v Speaker 1>the psychology of a player, can really help them. I mean,

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<v Speaker 1>you're gonna see if it sounds better, like evidence to

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<v Speaker 1>suggest they're going to swing it faster and with more confidence.

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<v Speaker 3>Yep, yep. So it's one of those pieces that kind

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<v Speaker 3>of touches your is a golfer, it kind of touches

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<v Speaker 3>your soul, you know what I mean? Shane, Well, what's interesting, Marty?

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<v Speaker 2>I mean, correct me if I'm wrong, But I remember

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<v Speaker 2>years ago kind of average players wanted a little ting

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<v Speaker 2>your sound. They liked hearing kind of that ping, if

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<v Speaker 2>you will, And I always remember that the pros didn't

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<v Speaker 2>want to hear it. They wanted to hear more of

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<v Speaker 2>the thud. I remember you guys would use glue in

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<v Speaker 2>those instances to make it a little more thirty. And

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<v Speaker 2>it seems like we've moved more towards what the tour

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<v Speaker 2>players want in terms of sound versus maybe what we

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<v Speaker 2>were playing with a decade ago.

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<v Speaker 3>Yeah, definitely, And I think that's you know, that's one

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<v Speaker 3>of the advantages of using more carbon fiber in the driver.

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<v Speaker 3>I think that's a that's a good question, Eric for you,

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<v Speaker 3>is just that the advantages of the carbon fly wrap.

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<v Speaker 3>How have we expanded and built upon, you know, our

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<v Speaker 3>initial entry into that with the with the G four

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<v Speaker 3>to thirty. Now in what you see an expanded surface

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<v Speaker 3>area and volume here in the four forty.

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<v Speaker 1>Yeah, so here's an example of that piece. So it's

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<v Speaker 1>implemented now on all three of our models. So right,

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<v Speaker 1>we have the SFT, LST, and MAX and each of

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<v Speaker 1>those has their different lofts and we'll hit on that shortly.

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<v Speaker 1>And the big thing here is this is only eleven

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<v Speaker 1>grams and what really helped us kind of beat titanium

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<v Speaker 1>in that trade off was extending that rap around and

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<v Speaker 1>ultimately that's saves us, you know, about ten grams and

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<v Speaker 1>gives us ten grams of discretionary weight to then move

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<v Speaker 1>around and go into places like our backweight. And as

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<v Speaker 1>you mentioned, the other element of this is it changes

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<v Speaker 1>the acoustic right, A metallic and a piece of composite

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<v Speaker 1>are fundamentally going to have a different sound signature to them,

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<v Speaker 1>and so that's another tool that the designers can use

0:11:23.800 --> 0:11:27.080
<v Speaker 1>to then dial in that sound. And for the four forty,

0:11:27.160 --> 0:11:28.720
<v Speaker 1>players are going to notice a little bit more of

0:11:28.720 --> 0:11:32.640
<v Speaker 1>that muted kind of maybe even crunchy kind kind of

0:11:32.679 --> 0:11:35.000
<v Speaker 1>sound to it. And some of that's due to this

0:11:35.080 --> 0:11:40.480
<v Speaker 1>carbon fly wrap and that combination of materials producing that acoustic.

0:11:40.520 --> 0:11:42.679
<v Speaker 2>Eric you mentioned the models, you mind walking through the

0:11:42.679 --> 0:11:45.080
<v Speaker 2>new models for the G four to forty and maybe

0:11:45.160 --> 0:11:47.160
<v Speaker 2>something new in terms of MAX or LST.

0:11:47.720 --> 0:11:51.400
<v Speaker 1>Yeah, so I think. So we have the MAX, which

0:11:51.440 --> 0:11:53.880
<v Speaker 1>is yeah, kind of that just middle of the road

0:11:53.960 --> 0:11:56.439
<v Speaker 1>comes in three lofts. We have our nine degree, ten

0:11:56.480 --> 0:11:59.560
<v Speaker 1>and a half and twelve in the MAX. It's gonna

0:11:59.600 --> 0:12:03.320
<v Speaker 1>have a slightly smaller footprint than the four thirty. Provide

0:12:03.360 --> 0:12:06.240
<v Speaker 1>some differentiation there with some of the other models that

0:12:06.280 --> 0:12:08.640
<v Speaker 1>we're offering. You have the LST, which is going to

0:12:08.640 --> 0:12:12.400
<v Speaker 1>be a similar size, the more pair shape kind of

0:12:12.920 --> 0:12:16.120
<v Speaker 1>footprint with the LST that's coming in the nine and

0:12:16.160 --> 0:12:18.320
<v Speaker 1>the ten and a half. And then we're really excited

0:12:18.320 --> 0:12:20.760
<v Speaker 1>about the SFT offering a nine degree loft, and we'll

0:12:20.800 --> 0:12:22.560
<v Speaker 1>hit on that in a little bit of why we

0:12:22.640 --> 0:12:26.239
<v Speaker 1>decided to add an extra loft skew and the s FT.

0:12:26.840 --> 0:12:29.880
<v Speaker 1>But that one's you know, geared to fighting the fade, right,

0:12:30.600 --> 0:12:33.040
<v Speaker 1>and we have two settings there with our CG shifter,

0:12:33.160 --> 0:12:36.080
<v Speaker 1>draw and draw plus. So those are the different models

0:12:36.120 --> 0:12:38.760
<v Speaker 1>and the different loft skews available in those different models.

0:12:39.280 --> 0:12:41.160
<v Speaker 3>Eric, I think it's fun just to look from the

0:12:41.160 --> 0:12:43.880
<v Speaker 3>fitting angle to look at, now how many options we have,

0:12:44.240 --> 0:12:47.880
<v Speaker 3>and you throw in the lower lofted SFT. I think

0:12:48.120 --> 0:12:49.760
<v Speaker 3>when I'm looking at the driver right now, the four

0:12:49.800 --> 0:12:51.640
<v Speaker 3>to forty driver, I think the first thing people are

0:12:51.640 --> 0:12:54.120
<v Speaker 3>going to know is just the enormous you know. We

0:12:54.280 --> 0:12:56.960
<v Speaker 3>like to call it the CG shifter because it shifts

0:12:57.120 --> 0:13:00.400
<v Speaker 3>the CG, but you know, otherwise knows the backweight. Tell

0:13:00.480 --> 0:13:02.679
<v Speaker 3>us a little bit about how much heavier that has

0:13:02.720 --> 0:13:05.240
<v Speaker 3>gotten over the years, you know. And also I think

0:13:05.280 --> 0:13:08.640
<v Speaker 3>when people first look at the four forty, they might

0:13:09.679 --> 0:13:12.920
<v Speaker 3>appear as if the CG shifter doesn't move that much, Right,

0:13:13.080 --> 0:13:15.800
<v Speaker 3>is it still moving the center gravity the same? Does

0:13:15.880 --> 0:13:18.000
<v Speaker 3>still change the ball flight the same amount? And why

0:13:18.080 --> 0:13:20.520
<v Speaker 3>is it moving less than what it used to?

0:13:21.080 --> 0:13:25.400
<v Speaker 1>Yeah, So you know I talked about this discretionary weight.

0:13:25.480 --> 0:13:27.240
<v Speaker 1>Some of that we put into the backway. So we've

0:13:27.280 --> 0:13:30.640
<v Speaker 1>gone as a standard and our kind of stock build

0:13:30.800 --> 0:13:33.640
<v Speaker 1>gone from twenty six grams to twenty nine grams. So

0:13:34.000 --> 0:13:36.280
<v Speaker 1>I mean, if you have an opportunity to feel that backway,

0:13:36.320 --> 0:13:38.960
<v Speaker 1>that is a that's a pantload, a weight to put

0:13:39.040 --> 0:13:41.560
<v Speaker 1>back there. It comes with some engineering challenges when you

0:13:41.559 --> 0:13:45.240
<v Speaker 1>have that much weight concentrated in one area. But with

0:13:45.360 --> 0:13:47.040
<v Speaker 1>that added weight, we can be a little bit more

0:13:47.080 --> 0:13:50.600
<v Speaker 1>efficient with the movement of that weight, so it takes

0:13:50.600 --> 0:13:54.760
<v Speaker 1>a lot less movement to create the different shot shapes

0:13:54.800 --> 0:13:57.520
<v Speaker 1>we're looking for and fitting environment. And so with the

0:13:57.520 --> 0:14:00.360
<v Speaker 1>four to ten we had that right you work, you're

0:14:00.480 --> 0:14:02.480
<v Speaker 1>the lead designer on that driver. We worked a lot

0:14:02.520 --> 0:14:05.880
<v Speaker 1>on on dialing in that first CG shifter. We had

0:14:05.960 --> 0:14:09.079
<v Speaker 1>quite a bit of travel with that weight to kind

0:14:09.120 --> 0:14:11.679
<v Speaker 1>of get the movement we're looking for. And so now

0:14:11.720 --> 0:14:13.480
<v Speaker 1>with this added weight, not only does it give us

0:14:14.160 --> 0:14:20.480
<v Speaker 1>just like just net CG location that's really optimal we've

0:14:20.520 --> 0:14:22.640
<v Speaker 1>minimized the amount we need to move that weight in

0:14:22.720 --> 0:14:23.840
<v Speaker 1>order to toomball flight.

0:14:24.560 --> 0:14:27.320
<v Speaker 2>Marty co this is the thinnest face of a driver

0:14:27.400 --> 0:14:29.720
<v Speaker 2>that Ping has ever made. I'm always amazed by things

0:14:29.720 --> 0:14:31.160
<v Speaker 2>like this because you feel like, you know, you get

0:14:31.160 --> 0:14:33.800
<v Speaker 2>four thirty and that's the thinnest face, and obviously you

0:14:33.840 --> 0:14:36.520
<v Speaker 2>get a chance to see incredible distance with that driver.

0:14:36.880 --> 0:14:39.160
<v Speaker 2>How can you continue to kind of push the limits

0:14:39.160 --> 0:14:41.920
<v Speaker 2>of something like a thin face of a driver without

0:14:41.960 --> 0:14:43.560
<v Speaker 2>you know, finding a whole bunch of them being sit

0:14:43.640 --> 0:14:44.200
<v Speaker 2>back and broken.

0:14:44.440 --> 0:14:47.080
<v Speaker 3>Yeah, No, it's uh, it's it's fun. I think a

0:14:47.080 --> 0:14:49.720
<v Speaker 3>big part of it is Eric's teams has incredible tools

0:14:49.760 --> 0:14:52.400
<v Speaker 3>to do some modeling, right, So we're getting better at

0:14:52.440 --> 0:14:55.240
<v Speaker 3>better at being able to model what happens without having

0:14:55.280 --> 0:14:56.600
<v Speaker 3>to make a physical prototype.

0:14:57.080 --> 0:14:58.120
<v Speaker 2>Are you doing? What are you doing?

0:14:58.120 --> 0:14:58.280
<v Speaker 3>That?

0:14:58.400 --> 0:15:01.520
<v Speaker 2>Is that like all computer based? How does that work? Eric?

0:15:01.840 --> 0:15:06.960
<v Speaker 1>Yeah? So a lot of it is uses finance element analysis.

0:15:07.000 --> 0:15:11.440
<v Speaker 1>So it's a computational technique where we can break the

0:15:11.520 --> 0:15:15.400
<v Speaker 1>CAD file down and virtually ram it into a ball,

0:15:16.280 --> 0:15:19.960
<v Speaker 1>right and predict the ball speed and the launch conditions.

0:15:20.560 --> 0:15:22.800
<v Speaker 1>And so we have a high power computer here on

0:15:22.840 --> 0:15:26.360
<v Speaker 1>campus send the simulations over there. It cranks away and

0:15:26.400 --> 0:15:28.960
<v Speaker 1>comes back and gives us the insights we're looking for.

0:15:29.360 --> 0:15:32.160
<v Speaker 1>It helps us to optimize. So indeed, this is the

0:15:32.200 --> 0:15:35.000
<v Speaker 1>thinnest face we've ever put into a driver, and part

0:15:35.040 --> 0:15:37.080
<v Speaker 1>of that is we've reduced the face height a little bit.

0:15:38.040 --> 0:15:40.160
<v Speaker 1>And so we found with all that research we were

0:15:40.200 --> 0:15:41.880
<v Speaker 1>doing and the model and we were doing that if

0:15:41.880 --> 0:15:44.360
<v Speaker 1>we reduce that face height, we can make the face

0:15:44.400 --> 0:15:48.520
<v Speaker 1>a little thinner and net extra ball speed can serve

0:15:48.600 --> 0:15:52.720
<v Speaker 1>more energy during the impact interval and ultimately lead to

0:15:52.760 --> 0:15:54.920
<v Speaker 1>that performance that we're super excited about.

0:15:55.200 --> 0:15:57.040
<v Speaker 3>Yeah, save a little weight from the face as well.

0:15:57.120 --> 0:15:59.520
<v Speaker 1>Yeah, so we ended up saving two to three grams

0:15:59.560 --> 0:16:01.520
<v Speaker 1>out of the face by making it a little thinner,

0:16:02.440 --> 0:16:06.480
<v Speaker 1>and then we could talk about the free hozzle. So

0:16:07.400 --> 0:16:12.600
<v Speaker 1>another area that's really close to the face that we

0:16:12.640 --> 0:16:15.400
<v Speaker 1>looked at and ended up removing some weight from. If

0:16:15.400 --> 0:16:19.720
<v Speaker 1>you look inside where our hostle sleeve enters the head,

0:16:20.400 --> 0:16:22.520
<v Speaker 1>used to be this kind of titanium tube in there

0:16:22.720 --> 0:16:25.440
<v Speaker 1>that kind of held that together. In that tube is

0:16:25.440 --> 0:16:27.960
<v Speaker 1>then really close it's coincident to the heel side of

0:16:28.000 --> 0:16:30.680
<v Speaker 1>the face, and so we ended up doing is taking

0:16:30.680 --> 0:16:32.840
<v Speaker 1>that tube and removing kind of the centerpiece of it,

0:16:33.240 --> 0:16:35.320
<v Speaker 1>which did a number of things. It freed up four

0:16:35.320 --> 0:16:38.960
<v Speaker 1>grams for us to then redistribute in the head, but

0:16:39.000 --> 0:16:41.800
<v Speaker 1>it also kind of freed up that area of the face,

0:16:41.840 --> 0:16:45.000
<v Speaker 1>so we end up with a little bit more freedom

0:16:45.040 --> 0:16:49.040
<v Speaker 1>for that face to flex in the heel area. And

0:16:49.080 --> 0:16:51.080
<v Speaker 1>we talk about face design. We did go thinner, but

0:16:51.080 --> 0:16:52.840
<v Speaker 1>we also had to move that VFT a little bit

0:16:52.880 --> 0:16:56.440
<v Speaker 1>to kind of balance out the extra kind of heat

0:16:56.480 --> 0:16:58.920
<v Speaker 1>we were getting in the heel area. There's different kind

0:16:58.960 --> 0:17:02.960
<v Speaker 1>of thicknesses in that face. Again, the mean the average

0:17:02.960 --> 0:17:04.760
<v Speaker 1>thickness is thinner, but then we have kind of some

0:17:04.800 --> 0:17:06.879
<v Speaker 1>thicker areas that we moved over to the heel region,

0:17:07.640 --> 0:17:09.680
<v Speaker 1>so you'll see that on all the different models. This

0:17:09.920 --> 0:17:12.639
<v Speaker 1>kind of cutout in there, and again it frees up

0:17:12.680 --> 0:17:15.680
<v Speaker 1>the face, gives us some extra mass that we then

0:17:15.760 --> 0:17:17.439
<v Speaker 1>put in the back weight and used to kind of

0:17:17.440 --> 0:17:18.680
<v Speaker 1>lower our center of gravity.

0:17:19.080 --> 0:17:21.760
<v Speaker 3>S This is this is why the driver is so fun,

0:17:21.840 --> 0:17:24.240
<v Speaker 3>because you know, you think how good the four thirty was.

0:17:24.560 --> 0:17:26.480
<v Speaker 3>Right here, we are right here talking about the four

0:17:26.600 --> 0:17:29.280
<v Speaker 3>forty and how much weight is a designer and a

0:17:29.359 --> 0:17:30.840
<v Speaker 3>driver if you can save one gram.

0:17:30.960 --> 0:17:32.480
<v Speaker 2>I was going to ask that is that like, is

0:17:32.520 --> 0:17:34.760
<v Speaker 2>that like losing twenty pounds? Yeah, human it is.

0:17:35.320 --> 0:17:38.800
<v Speaker 3>It is one gram is is worth everything. As a designer,

0:17:38.880 --> 0:17:41.560
<v Speaker 3>here we are. We saved it, you know, we way

0:17:41.640 --> 0:17:45.000
<v Speaker 3>from the fazzle. So, uh, it's really really fun. We've

0:17:45.040 --> 0:17:48.560
<v Speaker 3>concentrated more mass than the CG shifter. One of the

0:17:48.600 --> 0:17:51.800
<v Speaker 3>other aspects of the driver design is just looking at

0:17:51.800 --> 0:17:55.040
<v Speaker 3>the whole system build. Right, So Eric, talk to us

0:17:55.080 --> 0:17:57.639
<v Speaker 3>a little bit about you know, what we've done to

0:17:58.880 --> 0:18:02.960
<v Speaker 3>the holistic design, the standard lengths, the head weight, the

0:18:03.080 --> 0:18:06.919
<v Speaker 3>system weight, how that research operates, and then how and

0:18:07.080 --> 0:18:08.960
<v Speaker 3>what we've converged upon for the four to forty.

0:18:09.160 --> 0:18:14.159
<v Speaker 1>Yeah, so freed up all this extra discretionary weight. Some

0:18:14.200 --> 0:18:17.120
<v Speaker 1>of that went back into the backweight. But we were

0:18:17.119 --> 0:18:21.040
<v Speaker 1>doing a bunch of research on optimal headweight, right, and

0:18:21.080 --> 0:18:24.480
<v Speaker 1>so in a very simple way, you can say, we'd

0:18:24.520 --> 0:18:28.080
<v Speaker 1>go really light with a head, right, and you'd swing

0:18:28.119 --> 0:18:30.479
<v Speaker 1>it a lot faster. Right if we went a lot

0:18:30.560 --> 0:18:32.480
<v Speaker 1>lighter with the head, but now you're delivering less mass

0:18:32.480 --> 0:18:36.080
<v Speaker 1>to the ball. We go really heavy and you deliver

0:18:36.160 --> 0:18:38.159
<v Speaker 1>more mass to the ball, but you're not going to

0:18:38.200 --> 0:18:41.399
<v Speaker 1>swing it as fast. And so we had done a

0:18:41.760 --> 0:18:44.320
<v Speaker 1>we have a last time we chatted, we were over

0:18:44.400 --> 0:18:48.159
<v Speaker 1>in Focal, our motion capture system, and so we've had

0:18:48.640 --> 0:18:52.240
<v Speaker 1>everybody in the company go through mocaps, swing some drivers,

0:18:52.560 --> 0:18:56.600
<v Speaker 1>a lot of people from outside tour players, and for

0:18:56.680 --> 0:18:59.639
<v Speaker 1>different categories of player, we found these optimal head weights

0:18:59.760 --> 0:19:03.440
<v Speaker 1>where it's this kind of Goldilock zone where it's heavy

0:19:03.520 --> 0:19:05.440
<v Speaker 1>enough where you're delivering a good amount of mass to

0:19:05.520 --> 0:19:08.800
<v Speaker 1>the ball, but not so heavy that you're hindering clubhead speed.

0:19:08.840 --> 0:19:11.760
<v Speaker 1>And so it's just this is quirk of how conservational

0:19:11.800 --> 0:19:16.359
<v Speaker 1>momentum con conservation of energy kind of work together. And

0:19:16.440 --> 0:19:19.040
<v Speaker 1>so we use like a bowling ball analogy. It's like,

0:19:19.080 --> 0:19:21.720
<v Speaker 1>how do you know, my mom might use a really

0:19:21.800 --> 0:19:24.760
<v Speaker 1>light ball, but you give her, you know, a really

0:19:24.800 --> 0:19:27.320
<v Speaker 1>heavy one, she can't get it down there with a

0:19:27.359 --> 0:19:29.360
<v Speaker 1>lot of speed. You can throw the light one down

0:19:29.359 --> 0:19:31.040
<v Speaker 1>there really fast, but you're gonna find you're gonna be

0:19:31.080 --> 0:19:33.000
<v Speaker 1>more successful with something heavier because you can get it

0:19:33.040 --> 0:19:37.119
<v Speaker 1>down there. And so through all that research, all of

0:19:37.119 --> 0:19:39.600
<v Speaker 1>our headweights are about two grams lighter, two to three

0:19:39.640 --> 0:19:46.080
<v Speaker 1>grams lighter, and and so not only is the headwaight

0:19:46.119 --> 0:19:49.600
<v Speaker 1>a little lighter to kind of leverage, what we found

0:19:49.680 --> 0:19:52.040
<v Speaker 1>was optimal for the different player categories, and so the

0:19:52.040 --> 0:19:55.399
<v Speaker 1>alst's going to be a heavier head, SFT is going

0:19:55.440 --> 0:19:59.760
<v Speaker 1>to be our lightest head, but all of those about

0:19:59.800 --> 0:20:06.680
<v Speaker 1>three lighter. So while maintaining are really forgiving package right

0:20:06.760 --> 0:20:08.800
<v Speaker 1>and getting our center of gravity in the right spot.

0:20:09.160 --> 0:20:11.399
<v Speaker 1>We then took a look at the shaft and said, okay,

0:20:12.720 --> 0:20:14.639
<v Speaker 1>we got a head that's three grams lighter. Can we

0:20:14.680 --> 0:20:18.679
<v Speaker 1>remove some weight here in the shaft to help people

0:20:18.760 --> 0:20:22.679
<v Speaker 1>swing it gain more cliphet speed. So we ended up

0:20:23.240 --> 0:20:26.199
<v Speaker 1>taking three grams out of the structure of the alta

0:20:27.359 --> 0:20:31.080
<v Speaker 1>structure shaft structure. We ended up lightning. There's a plug

0:20:31.560 --> 0:20:33.600
<v Speaker 1>in the back end that helps caunter bounce. Took four

0:20:33.640 --> 0:20:36.000
<v Speaker 1>grams out of that, and then we went a quarter

0:20:36.000 --> 0:20:38.960
<v Speaker 1>of an inch longer. So those are a lot of changes, right,

0:20:39.000 --> 0:20:41.720
<v Speaker 1>but in the end we got a bill that's ten

0:20:41.760 --> 0:20:45.280
<v Speaker 1>grams lighter, a quarter of an inch longer, delivering a

0:20:45.480 --> 0:20:49.520
<v Speaker 1>very forgiving optimized head, which then leads to that mile

0:20:49.560 --> 0:20:53.320
<v Speaker 1>an hour ball speed increase we've seen in testing center

0:20:53.359 --> 0:20:55.879
<v Speaker 1>gravity locations a little lower, which lowers are spin rate

0:20:55.920 --> 0:20:58.520
<v Speaker 1>by one hundred and fifty rpm on average and leads

0:20:58.520 --> 0:21:02.840
<v Speaker 1>to yardage gains. You know, for for our end consumer.

0:21:02.880 --> 0:21:05.600
<v Speaker 2>What is tour? What has tour feedback? Then about the

0:21:05.680 --> 0:21:06.600
<v Speaker 2>four to forty.

0:21:06.440 --> 0:21:09.080
<v Speaker 1>Yeah, we were just chatting to some of our tour

0:21:09.160 --> 0:21:10.040
<v Speaker 1>ups about today.

0:21:10.040 --> 0:21:14.480
<v Speaker 3>First feedback chain just like when you hit it sound phenomenal,

0:21:14.560 --> 0:21:18.320
<v Speaker 3>it's they're very incentivized by it, and launch conditions are amazing.

0:21:18.520 --> 0:21:20.920
<v Speaker 3>I think one big piece we've seen in our testing

0:21:21.560 --> 0:21:24.440
<v Speaker 3>is that compared to the four thirty, because the center

0:21:24.520 --> 0:21:27.160
<v Speaker 3>gravity is lower, folks are having to fit into a

0:21:27.280 --> 0:21:30.760
<v Speaker 3>little bit less loft, so on average probably about three

0:21:30.840 --> 0:21:33.040
<v Speaker 3>quarters of a degree less loft than four to thirty.

0:21:33.400 --> 0:21:35.240
<v Speaker 3>So it's a great chance if you haven't been fit

0:21:35.280 --> 0:21:38.520
<v Speaker 3>for a driver recently, go in, get on a launch monitor,

0:21:38.640 --> 0:21:40.560
<v Speaker 3>be very open minded about what loft you might end

0:21:40.640 --> 0:21:43.720
<v Speaker 3>up in. But with that playing a little bit less loft,

0:21:43.840 --> 0:21:46.360
<v Speaker 3>they're even experimenting with a little bit longer lengths. We've

0:21:46.400 --> 0:21:49.520
<v Speaker 3>seen this with the likes of Victor and Joaquin Neman right,

0:21:49.560 --> 0:21:52.280
<v Speaker 3>going a little bit longer. They're seeing higher ball speeds

0:21:52.440 --> 0:21:55.240
<v Speaker 3>picking up two sticks and ball speeds are the the

0:21:55.280 --> 0:21:57.439
<v Speaker 3>one to two punch from the tour feedback so far.

0:21:57.640 --> 0:22:00.439
<v Speaker 2>And the tour influence in terms of that is of

0:22:00.440 --> 0:22:02.280
<v Speaker 2>a new driver. I mean, are they telling you stuff

0:22:02.280 --> 0:22:05.400
<v Speaker 2>about four thirty they like and maybe don't love that

0:22:05.440 --> 0:22:07.720
<v Speaker 2>you guys will listen to and put into four forty.

0:22:07.960 --> 0:22:11.160
<v Speaker 1>Yeah, I mean there are most discerning, kind of detail

0:22:11.200 --> 0:22:13.960
<v Speaker 1>oriented of customers, and so we're constantly.

0:22:13.600 --> 0:22:15.560
<v Speaker 2>Getting got a golf So yeah, yeah, I know what

0:22:15.600 --> 0:22:17.080
<v Speaker 2>they're doing, and.

0:22:17.040 --> 0:22:19.960
<v Speaker 1>So we get that feedback directly. We get that from

0:22:19.960 --> 0:22:22.200
<v Speaker 1>our tour reps, and that's you know, every time we're

0:22:22.240 --> 0:22:25.080
<v Speaker 1>looking at, you know, a driver design, we're kind of

0:22:25.119 --> 0:22:28.439
<v Speaker 1>outlining those those problems, those trade offs are trying to

0:22:28.480 --> 0:22:32.480
<v Speaker 1>break and take it into account, the tour feedback, the

0:22:32.520 --> 0:22:35.160
<v Speaker 1>feedback of the everyday golfer, and and some of that's

0:22:35.200 --> 0:22:37.600
<v Speaker 1>going to be weighted more toward the different models, right

0:22:37.680 --> 0:22:41.359
<v Speaker 1>depending on who they're geared for. But obviously they're a

0:22:41.480 --> 0:22:45.000
<v Speaker 1>huge influence and player in terms of their feedback and

0:22:45.359 --> 0:22:49.359
<v Speaker 1>what we decide to go tackle as engineers and the

0:22:49.400 --> 0:22:51.840
<v Speaker 1>trade offfs we're looking to break. On the innovation side.

0:22:51.720 --> 0:22:53.840
<v Speaker 2>Well, Marty, I mean the models is so important. I

0:22:53.840 --> 0:22:55.919
<v Speaker 2>mean you think about, you know, the old introduction of

0:22:55.960 --> 0:22:58.119
<v Speaker 2>new drivers and here's your new driver. I mean this

0:22:58.200 --> 0:22:59.920
<v Speaker 2>is the head and we'll try to fit it for you,

0:23:00.160 --> 0:23:02.000
<v Speaker 2>and we'll also try to fit it for the number

0:23:02.000 --> 0:23:04.240
<v Speaker 2>five player in the world. I mean, now, obviously there

0:23:04.240 --> 0:23:07.040
<v Speaker 2>are options which are extremely helpful because the seven year

0:23:07.040 --> 0:23:09.480
<v Speaker 2>old player that maybe hits it two twenty can fit

0:23:09.520 --> 0:23:11.440
<v Speaker 2>into a model that maybe Victor Hoblin's not into.

0:23:11.720 --> 0:23:14.800
<v Speaker 3>Yeah. Absolutely, And as Eric said, we put a premium

0:23:14.800 --> 0:23:18.760
<v Speaker 3>specifically on the LST for the PGA tour player to

0:23:18.840 --> 0:23:21.359
<v Speaker 3>kind of ent our LPGA staff because it's such a

0:23:21.440 --> 0:23:24.400
<v Speaker 3>high percentage of the usage is that low spin head

0:23:24.400 --> 0:23:27.160
<v Speaker 3>out on the tour, So you're gonna see the LST

0:23:27.520 --> 0:23:30.960
<v Speaker 3>be a little smaller profile at address. It's got a

0:23:31.000 --> 0:23:33.720
<v Speaker 3>little more domed crown to it, so it feels a

0:23:33.720 --> 0:23:36.879
<v Speaker 3>little more you can say, maybe bulbous or rounded in

0:23:36.920 --> 0:23:39.280
<v Speaker 3>the playing position. Really try to optimize what we call

0:23:39.359 --> 0:23:41.879
<v Speaker 3>the resting face angle or the face angle that you

0:23:41.920 --> 0:23:44.240
<v Speaker 3>when you set the driver down. The tour players obviously

0:23:44.320 --> 0:23:48.560
<v Speaker 3>very kind of sensitive to that aspect. Obviously the acoustics

0:23:48.600 --> 0:23:48.920
<v Speaker 3>as well.

0:23:50.000 --> 0:23:53.000
<v Speaker 2>Big question for me personally, Marty, the thrivers still in play,

0:23:53.760 --> 0:23:56.080
<v Speaker 2>can we still thrive for the four forty I mean,

0:23:56.359 --> 0:23:57.479
<v Speaker 2>you introduced me to it.

0:23:57.560 --> 0:23:59.440
<v Speaker 3>I got mine in the back, Okay, I got mine

0:23:59.440 --> 0:23:59.720
<v Speaker 3>in the back.

0:23:59.800 --> 0:24:02.440
<v Speaker 2>Say so, what is your set up? Which driver? Which

0:24:02.480 --> 0:24:03.800
<v Speaker 2>driver head? Did you go with a big boy?

0:24:03.920 --> 0:24:06.359
<v Speaker 3>The twelve with the big Boy? Yeah, twelve max?

0:24:06.400 --> 0:24:08.880
<v Speaker 2>Okay, twelve max for the thriver and then your main driver?

0:24:08.960 --> 0:24:09.920
<v Speaker 2>Did you go longer as well?

0:24:09.960 --> 0:24:11.960
<v Speaker 3>I went longer? Yeah, so I went from forty five

0:24:12.000 --> 0:24:14.840
<v Speaker 3>and three quarter to forty six inches with the shaft

0:24:14.920 --> 0:24:18.600
<v Speaker 3>I use uh you pick up some speed too, yes, yeah,

0:24:18.880 --> 0:24:21.320
<v Speaker 3>added ball speed. I didn't increase my swing weight, so

0:24:21.320 --> 0:24:23.439
<v Speaker 3>I kept my head weight. Did get a little bit

0:24:23.480 --> 0:24:25.840
<v Speaker 3>lighter because I went a little bit longer at length

0:24:27.080 --> 0:24:30.520
<v Speaker 3>and then forty six inches max nine degree. I went

0:24:30.600 --> 0:24:32.439
<v Speaker 3>down and loft about a degree and a half. So

0:24:32.440 --> 0:24:35.320
<v Speaker 3>I'm playing it in the big minus uh at forty

0:24:35.320 --> 0:24:37.320
<v Speaker 3>six inches, So I'm getting a lot of dynamic loft

0:24:37.640 --> 0:24:39.879
<v Speaker 3>in a little bit more club at speed, which is

0:24:39.920 --> 0:24:42.960
<v Speaker 3>good CG shifter in the fade position, and uh so

0:24:43.040 --> 0:24:46.600
<v Speaker 3>far loving it. Especially the sound very incentivizing. I think

0:24:46.640 --> 0:24:49.240
<v Speaker 3>that that's kind of a you know, we've talked about

0:24:49.240 --> 0:24:51.080
<v Speaker 3>a little bit, but when you when you do have

0:24:51.200 --> 0:24:54.199
<v Speaker 3>that really good acoustics, it does kind of free you

0:24:54.320 --> 0:24:55.760
<v Speaker 3>up to swing it harder.

0:24:56.720 --> 0:24:59.440
<v Speaker 2>And the acoustics are so important for players. It's so funny. Again,

0:24:59.480 --> 0:25:01.120
<v Speaker 2>I just don't think it's something you would put number

0:25:01.119 --> 0:25:03.399
<v Speaker 2>one on your list. Maybe tour players would put it

0:25:03.480 --> 0:25:05.480
<v Speaker 2>higher on their list, but it's so important in terms

0:25:05.480 --> 0:25:08.520
<v Speaker 2>of like your relationship with a golf club is, like,

0:25:08.560 --> 0:25:10.280
<v Speaker 2>does it sound good? I mean even you know, I

0:25:10.280 --> 0:25:12.720
<v Speaker 2>mean we've talked about putters throughout the years, Marty, I

0:25:12.760 --> 0:25:15.280
<v Speaker 2>mean even putter sound. I mean so massively important for

0:25:15.320 --> 0:25:17.400
<v Speaker 2>the feel of the player and really getting a feel

0:25:17.440 --> 0:25:19.720
<v Speaker 2>for how that thing performs for you personally, and your

0:25:19.720 --> 0:25:21.399
<v Speaker 2>sound might be off from somebody else's.

0:25:21.720 --> 0:25:24.000
<v Speaker 3>Yeah, no doubt about it. A lot of different materials

0:25:24.040 --> 0:25:29.240
<v Speaker 3>in this driver ic we got an aluminum trajectory tuning sleeve, right,

0:25:29.320 --> 0:25:32.320
<v Speaker 3>seventy seventy five high strength aluminum. Tell us a little

0:25:32.320 --> 0:25:35.199
<v Speaker 3>bit about the two Titanum alloys that are used in

0:25:35.240 --> 0:25:37.360
<v Speaker 3>the in the driver head we talked about we talked

0:25:37.359 --> 0:25:39.199
<v Speaker 3>about the carbon fly wrap. Let's talk a little bit

0:25:39.240 --> 0:25:40.240
<v Speaker 3>about the face and body.

0:25:40.400 --> 0:25:44.399
<v Speaker 1>Yeah, so body's eight one to one cast titanium, and

0:25:44.440 --> 0:25:48.200
<v Speaker 1>then the face is our ten nine S plus alloy.

0:25:48.359 --> 0:25:50.680
<v Speaker 1>And so that's not all that we've been using and

0:25:50.760 --> 0:25:54.080
<v Speaker 1>having a lot of success with. Let's say alloy used

0:25:54.119 --> 0:25:56.159
<v Speaker 1>on the four thirty and we're continuing that through on

0:25:56.200 --> 0:25:58.600
<v Speaker 1>the four forty. Just gives a really good mix of

0:25:59.200 --> 0:26:02.840
<v Speaker 1>weight and some called modulus which is kind of how

0:26:04.200 --> 0:26:07.840
<v Speaker 1>how the material bends right, and so a good mix

0:26:07.920 --> 0:26:11.679
<v Speaker 1>of strength and weight and modulus that again we've had

0:26:11.720 --> 0:26:16.800
<v Speaker 1>a lot of success with and yeah, players will see

0:26:16.800 --> 0:26:18.439
<v Speaker 1>the advantage of that in the four forty.

0:26:19.119 --> 0:26:21.720
<v Speaker 2>You mentioned the nine degree SFT, and I know that's

0:26:21.760 --> 0:26:23.760
<v Speaker 2>been a big, big point of interest in terms of

0:26:23.760 --> 0:26:25.520
<v Speaker 2>the four forty. Why that introduction.

0:26:25.960 --> 0:26:28.080
<v Speaker 1>Yeah, so that's a that's a new one for us,

0:26:28.400 --> 0:26:30.560
<v Speaker 1>offering that s FT and the nine degree loft, And

0:26:30.600 --> 0:26:33.400
<v Speaker 1>I think it's been really cool to see golf welcome

0:26:33.480 --> 0:26:38.480
<v Speaker 1>a lot of new players and and uh, and we've

0:26:38.520 --> 0:26:42.000
<v Speaker 1>actually seen a lot of people coming over, athletes from

0:26:42.040 --> 0:26:44.399
<v Speaker 1>other sports coming over and taking up the game of golf.

0:26:44.440 --> 0:26:49.000
<v Speaker 1>And so you know, they have clubhead speed, but they

0:26:49.000 --> 0:26:51.679
<v Speaker 1>could really benefit from something that can help, you know,

0:26:51.800 --> 0:26:54.600
<v Speaker 1>promote more of a draw trajectory fight to fade. And

0:26:54.640 --> 0:26:57.440
<v Speaker 1>so you know with the nine degree offering for those

0:26:57.520 --> 0:27:01.800
<v Speaker 1>higher clubheads, be players that need that need that type

0:27:01.800 --> 0:27:04.200
<v Speaker 1>of model offering in a little bit lower loft. Can

0:27:04.240 --> 0:27:07.160
<v Speaker 1>it kind of keep the spin down and I think

0:27:07.200 --> 0:27:10.919
<v Speaker 1>really unlock a good fitting option in the fitting environment

0:27:10.920 --> 0:27:13.879
<v Speaker 1>here at the proven grounds and out out of various

0:27:13.920 --> 0:27:16.160
<v Speaker 1>accounts for that type of player you're coming into the game,

0:27:16.240 --> 0:27:20.000
<v Speaker 1>have clubhead speed, but really want to, you know, help

0:27:20.320 --> 0:27:22.600
<v Speaker 1>help fight the fade and promote a draw.

0:27:23.480 --> 0:27:25.560
<v Speaker 3>I think one of the things I'm always excited about

0:27:25.359 --> 0:27:28.399
<v Speaker 3>our our product is that you can kind of the

0:27:28.520 --> 0:27:32.359
<v Speaker 3>adjustability with both the trajectory tuning sleeve and the CG shifter.

0:27:33.119 --> 0:27:36.359
<v Speaker 3>You're not stuck, you know, let's say you do. You are,

0:27:36.840 --> 0:27:38.719
<v Speaker 3>you know, someone just getting into the game. You fit

0:27:38.760 --> 0:27:41.760
<v Speaker 3>into the nine s ft, you got the CG shifter

0:27:41.840 --> 0:27:44.200
<v Speaker 3>way over there in the draw plus and you start

0:27:44.200 --> 0:27:47.639
<v Speaker 3>getting better at golf, your path gets a little bit better. Uh,

0:27:47.720 --> 0:27:49.960
<v Speaker 3>you can adjust it. You can turn the loft down

0:27:49.960 --> 0:27:51.560
<v Speaker 3>a little bit. If you need to reduce your spin

0:27:51.600 --> 0:27:53.720
<v Speaker 3>a little bit, you can move that CG shifter more

0:27:54.080 --> 0:27:57.920
<v Speaker 3>more towward. And that that's an added benefit of having

0:27:58.000 --> 0:28:00.240
<v Speaker 3>all the adjustability and all the different model.

0:28:00.560 --> 0:28:02.600
<v Speaker 2>Yeah, Marty, I mean it's been such a point of

0:28:02.600 --> 0:28:04.879
<v Speaker 2>interest throughout the history of ping, is being able to

0:28:04.880 --> 0:28:07.560
<v Speaker 2>fit a golf club for you specifically, and you just

0:28:07.600 --> 0:28:09.680
<v Speaker 2>think about the way that has changed over the last

0:28:09.680 --> 0:28:11.840
<v Speaker 2>couple of decades in terms of actually putting that in

0:28:11.880 --> 0:28:14.280
<v Speaker 2>the player's hands as well. I mean, you go get fit.

0:28:14.640 --> 0:28:16.400
<v Speaker 2>You obviously have a club that makes the most sense

0:28:16.400 --> 0:28:18.560
<v Speaker 2>for you, but we change I mean, we pick up speed,

0:28:18.760 --> 0:28:20.679
<v Speaker 2>maybe the golf swing gets a little bit more tuned.

0:28:20.800 --> 0:28:22.800
<v Speaker 2>You have an instructor that you're working with. Now all

0:28:22.840 --> 0:28:24.600
<v Speaker 2>of a sudden, you're able to change that club as well.

0:28:24.640 --> 0:28:27.280
<v Speaker 2>And it feels like it feels like this driver more

0:28:27.280 --> 0:28:30.080
<v Speaker 2>than any that I've seen, have those options. You pick

0:28:30.160 --> 0:28:32.360
<v Speaker 2>up a club and then you can change it multiple

0:28:32.359 --> 0:28:34.399
<v Speaker 2>ways as your golf game changes.

0:28:34.600 --> 0:28:38.320
<v Speaker 3>Yeah, and we've gotten more efficient in the execution. So

0:28:38.560 --> 0:28:42.000
<v Speaker 3>all three of the positions of the CG shifter, so

0:28:42.040 --> 0:28:43.560
<v Speaker 3>whether you have it in the fade or the draw,

0:28:43.720 --> 0:28:47.400
<v Speaker 3>are all now higher inertia, so they're all more forgiving.

0:28:47.560 --> 0:28:49.920
<v Speaker 3>Right we first came out with it, if you put

0:28:49.920 --> 0:28:52.280
<v Speaker 3>it in the toe or you put it in the heel,

0:28:52.360 --> 0:28:55.000
<v Speaker 3>your inertia would drop a little bit. Right now it

0:28:55.080 --> 0:28:58.360
<v Speaker 3>still drops a teeny bit, but all those positions have

0:28:58.360 --> 0:29:01.480
<v Speaker 3>been elevated. The trajectory tuning sleeve. Again, it's one of

0:29:01.480 --> 0:29:04.479
<v Speaker 3>those things where when we first were looking to do it,

0:29:04.240 --> 0:29:05.760
<v Speaker 3>it was it was hard to pull it off in

0:29:05.800 --> 0:29:08.000
<v Speaker 3>a way that didn't add a lot of weight or

0:29:08.160 --> 0:29:12.680
<v Speaker 3>wasn't really bad to the aerodynamic performance. So it's easy

0:29:12.720 --> 0:29:16.560
<v Speaker 3>to take those things for granted, but those are a

0:29:16.600 --> 0:29:18.360
<v Speaker 3>big benefit to the golfer to be able to make

0:29:18.360 --> 0:29:21.240
<v Speaker 3>some little fine tune adjustments. And Andrew clubfitter out there.

0:29:21.520 --> 0:29:23.640
<v Speaker 2>Eric, is this like a stressful week for you when

0:29:23.680 --> 0:29:26.200
<v Speaker 2>clubs launch and you get to kind of introduce something

0:29:26.200 --> 0:29:29.000
<v Speaker 2>to the world or has that stress already happened, you know,

0:29:29.000 --> 0:29:29.400
<v Speaker 2>a month.

0:29:29.360 --> 0:29:32.360
<v Speaker 1>So that stress came a while back.

0:29:32.400 --> 0:29:34.960
<v Speaker 2>I now past that, your exits past.

0:29:35.080 --> 0:29:37.040
<v Speaker 1>It's very exciting to then be able to kind of,

0:29:37.640 --> 0:29:41.880
<v Speaker 1>you know, all that stress leading to you know, a product,

0:29:42.240 --> 0:29:44.480
<v Speaker 1>being able to kind of start to talk about it

0:29:44.720 --> 0:29:47.920
<v Speaker 1>and let the world see it. It's super exciting for

0:29:48.000 --> 0:29:51.240
<v Speaker 1>the entire team, right everybody's itching to get it in

0:29:51.280 --> 0:29:53.680
<v Speaker 1>their own bag and be able to talk to it,

0:29:54.120 --> 0:29:56.120
<v Speaker 1>you know, talk to people about all the hard work

0:29:56.160 --> 0:29:59.520
<v Speaker 1>they put into the product. And so this is an

0:29:59.520 --> 0:30:03.640
<v Speaker 1>exciting season for everybody when we get to introduce the

0:30:03.640 --> 0:30:05.200
<v Speaker 1>world to the new G line.

0:30:05.600 --> 0:30:08.720
<v Speaker 2>Eric, Always appreciate your time. Always appreciate when you're a

0:30:08.760 --> 0:30:10.880
<v Speaker 2>guest on the podcast and always appreciate your work on

0:30:10.960 --> 0:30:12.920
<v Speaker 2>these golf clubs best drivers in the game, so thanks

0:30:12.960 --> 0:30:15.440
<v Speaker 2>so much, happy to be you. This is fun. Eric

0:30:15.800 --> 0:30:18.720
<v Speaker 2>Henrickson the doc. This is the Pink Proven Grounds podcast