1 00:00:00,320 --> 00:00:02,320 Speaker 1: The guys from Ping. They've kind of showed me how 2 00:00:02,400 --> 00:00:05,040 Speaker 1: much the equipment matters. I just love that I can 3 00:00:05,120 --> 00:00:06,040 Speaker 1: hit any shot. 4 00:00:05,880 --> 00:00:06,560 Speaker 2: I kind of want. 5 00:00:06,640 --> 00:00:08,440 Speaker 3: We're gonna be able to tell some fun stories about 6 00:00:08,440 --> 00:00:10,600 Speaker 3: what goes on here to help golfers play better golf. 7 00:00:11,320 --> 00:00:14,240 Speaker 2: Hey, hey, everybody, welcome back to the Ping Proven Grounds Podcast. 8 00:00:14,360 --> 00:00:17,320 Speaker 2: Marty Jertsen. We have made it twenty twenty five, year 9 00:00:17,360 --> 00:00:19,640 Speaker 2: three of the podcast, and with the new year comes 10 00:00:19,920 --> 00:00:21,480 Speaker 2: some very new and exciting equipment. 11 00:00:22,040 --> 00:00:25,880 Speaker 3: Uh yeah, Shane. And we're gonna start with my favorite category, 12 00:00:26,320 --> 00:00:29,880 Speaker 3: which is the driver category. It's the most you know, 13 00:00:30,160 --> 00:00:32,000 Speaker 3: not quite a hot take anymore, I don't think, but 14 00:00:32,040 --> 00:00:34,720 Speaker 3: it is the most important club in the bag, you know, 15 00:00:34,800 --> 00:00:37,159 Speaker 3: the driver in the putter. And yeah, we're gonna have 16 00:00:37,240 --> 00:00:40,000 Speaker 3: some fun with this one, Marty. The driver's been so 17 00:00:40,080 --> 00:00:42,159 Speaker 3: close to you throughout your career. I know you said 18 00:00:42,200 --> 00:00:43,800 Speaker 3: it's obviously one of your favorite clubs and one of 19 00:00:43,840 --> 00:00:46,720 Speaker 3: your favorite clubs to talk about. But when something like 20 00:00:46,800 --> 00:00:49,320 Speaker 3: this launches, where's your excitement level? 21 00:00:49,600 --> 00:00:49,920 Speaker 1: Uh? 22 00:00:50,000 --> 00:00:53,400 Speaker 3: Super high? Because I think consumers and you know our 23 00:00:53,400 --> 00:00:55,560 Speaker 3: listeners out there are always wondering, well, what can Ping 24 00:00:55,640 --> 00:00:58,319 Speaker 3: do next? What can the manufacturers do next, and we're 25 00:00:58,320 --> 00:01:00,160 Speaker 3: gonna be able to kind of deep dive that here 26 00:01:00,200 --> 00:01:02,200 Speaker 3: today with doctor Eric Henderson. 27 00:01:02,520 --> 00:01:04,880 Speaker 1: Eric is with us. Is this your second appearance on 28 00:01:04,920 --> 00:01:09,959 Speaker 1: the pod? Second time on Okay? Weel learn some from 29 00:01:09,959 --> 00:01:11,039 Speaker 1: my first Go Good Go. 30 00:01:11,280 --> 00:01:13,600 Speaker 2: We're gonna talk G four forty because obviously that is 31 00:01:13,640 --> 00:01:15,880 Speaker 2: the new product with Ping, and before we get into 32 00:01:16,200 --> 00:01:18,360 Speaker 2: some of the specifics and the excitement with the clubs, 33 00:01:18,520 --> 00:01:20,800 Speaker 2: I wanted to ask both you guys, how do you 34 00:01:20,840 --> 00:01:22,600 Speaker 2: come up with the name for a new product, Like, 35 00:01:22,640 --> 00:01:24,520 Speaker 2: where does G four forty come from? Marty? 36 00:01:24,920 --> 00:01:28,280 Speaker 3: Well, G G G kind of originally evolved from I, 37 00:01:28,600 --> 00:01:30,520 Speaker 3: like the I two, and then we made the I 38 00:01:30,760 --> 00:01:33,120 Speaker 3: series irons. You know, we had the I three irons, 39 00:01:33,120 --> 00:01:35,040 Speaker 3: the I three plus blades. 40 00:01:35,720 --> 00:01:36,039 Speaker 1: Uh. 41 00:01:36,200 --> 00:01:39,040 Speaker 3: Then we created G out of that, right, and then 42 00:01:39,440 --> 00:01:42,280 Speaker 3: you know, G two, G five, G ten. We kind 43 00:01:42,280 --> 00:01:43,760 Speaker 3: of evolved it and then we had to go to 44 00:01:43,959 --> 00:01:46,960 Speaker 3: uh to triple digits there for a while. 45 00:01:47,040 --> 00:01:50,160 Speaker 2: And from their card you got to make sure you 46 00:01:50,360 --> 00:01:53,279 Speaker 2: add enough numbers. How long is the meeting Eric about 47 00:01:53,520 --> 00:01:55,360 Speaker 2: G four forty? Is this like a week long or 48 00:01:55,400 --> 00:01:56,760 Speaker 2: like a month long uh? 49 00:01:57,000 --> 00:02:00,920 Speaker 1: For the name for the then, yeah, that's starts pretty early. 50 00:02:01,040 --> 00:02:05,120 Speaker 1: I mean, depending on uh, there's a number of different 51 00:02:05,120 --> 00:02:06,960 Speaker 1: factors that go into it, so it can be a 52 00:02:07,000 --> 00:02:09,760 Speaker 1: week and it can be a lot longer depending on 53 00:02:09,800 --> 00:02:10,799 Speaker 1: how those meetings go. 54 00:02:11,200 --> 00:02:14,480 Speaker 2: I wanted to ask Eric when when product becomes official? 55 00:02:14,520 --> 00:02:16,600 Speaker 2: I mean, obviously we're launching and now people at home 56 00:02:16,600 --> 00:02:18,440 Speaker 2: have seen it, obviously have a chance to hit it 57 00:02:18,680 --> 00:02:20,639 Speaker 2: and buy it very very soon kind of at the 58 00:02:20,720 --> 00:02:24,040 Speaker 2: end of the month. When does the product become finalized 59 00:02:24,080 --> 00:02:26,480 Speaker 2: in terms of you seeing what people at home are 60 00:02:26,520 --> 00:02:27,280 Speaker 2: seeing right now? 61 00:02:27,760 --> 00:02:30,720 Speaker 1: Yeah, so I think I mean the process, I mean, 62 00:02:30,760 --> 00:02:32,760 Speaker 1: some of the technologies and the insights that go into 63 00:02:32,760 --> 00:02:34,440 Speaker 1: this are years in the making. 64 00:02:35,600 --> 00:02:35,840 Speaker 2: You know. 65 00:02:35,880 --> 00:02:38,160 Speaker 1: We we have kind of this two year life cycle, 66 00:02:38,360 --> 00:02:41,720 Speaker 1: and so we here have been working with this product 67 00:02:41,760 --> 00:02:44,640 Speaker 1: and it's current embodiment for you know, i'd say a 68 00:02:44,639 --> 00:02:49,000 Speaker 1: good year already doing a lot of testing, you know, 69 00:02:49,080 --> 00:02:51,640 Speaker 1: making some you know, little tweaks, but in terms of 70 00:02:51,639 --> 00:02:54,040 Speaker 1: what you see here, we've probably had it in our 71 00:02:54,080 --> 00:02:56,959 Speaker 1: hands nine months to a year in its current embodiment. 72 00:02:57,240 --> 00:02:59,200 Speaker 3: Eric, talk a little bit about like just some of 73 00:02:59,240 --> 00:03:04,160 Speaker 3: the fundamentals of driver design. What is the foundation of 74 00:03:04,200 --> 00:03:06,360 Speaker 3: what we're trying to do, you know, And I would 75 00:03:06,360 --> 00:03:08,440 Speaker 3: say approach it with your golf physics hat on. 76 00:03:08,840 --> 00:03:12,800 Speaker 1: Yeah, So, I mean it comes down to implementing the 77 00:03:12,840 --> 00:03:17,080 Speaker 1: principles of conservation and momentum conservation of energy. You're trying 78 00:03:17,120 --> 00:03:19,720 Speaker 1: to deliver as much energy to the ball as possible, 79 00:03:20,360 --> 00:03:23,200 Speaker 1: increasing that ball speed, as well as thinking about launch 80 00:03:23,280 --> 00:03:28,200 Speaker 1: conditions and so you know, we talk about being in 81 00:03:28,200 --> 00:03:30,320 Speaker 1: the business of moving mass around. That was something I 82 00:03:30,360 --> 00:03:32,359 Speaker 1: first heard at like my first sales meeting. John A 83 00:03:32,480 --> 00:03:34,200 Speaker 1: got up and said, we've been doing this for fifty 84 00:03:34,200 --> 00:03:37,680 Speaker 1: one years, moving mass around in the most efficient way possible. 85 00:03:37,720 --> 00:03:39,600 Speaker 1: And we'll talk about some of the things that went 86 00:03:39,640 --> 00:03:44,840 Speaker 1: into this to give us some discretionary weight and allow 87 00:03:44,960 --> 00:03:47,000 Speaker 1: us to put the center of gravity in an optimal 88 00:03:47,080 --> 00:03:53,680 Speaker 1: location boost MOI maintain that industry leading forgiveness that we're 89 00:03:53,680 --> 00:03:57,360 Speaker 1: known for with our drivers. And then ultimately the geometry, right, 90 00:03:57,640 --> 00:04:03,680 Speaker 1: how do we design the package to transfer most energy 91 00:04:03,680 --> 00:04:07,160 Speaker 1: to the ball. It's face design that structure, how that bends, 92 00:04:08,040 --> 00:04:10,440 Speaker 1: so where we put the mass and what we do 93 00:04:10,480 --> 00:04:14,240 Speaker 1: with that structure pretty key to you know, unlocking the 94 00:04:14,240 --> 00:04:15,840 Speaker 1: most performance possible with the driver. 95 00:04:16,560 --> 00:04:19,680 Speaker 2: Eric, what's kind of the hot button topic words and 96 00:04:19,960 --> 00:04:22,159 Speaker 2: things right now around driving? Because you know what changes. 97 00:04:22,160 --> 00:04:24,599 Speaker 2: It feels like every couple of years. What we talk about. 98 00:04:24,640 --> 00:04:25,920 Speaker 2: You want to launch it high, you want to watch 99 00:04:25,920 --> 00:04:28,880 Speaker 2: it lower, less spin, things like that. Going into G 100 00:04:29,000 --> 00:04:32,320 Speaker 2: four forty, what was like the main focus for this 101 00:04:32,360 --> 00:04:33,280 Speaker 2: particular series. 102 00:04:33,760 --> 00:04:38,640 Speaker 1: Yeah, so I think our strategies tend to remain pretty stable. 103 00:04:39,520 --> 00:04:41,760 Speaker 1: You know, We've talked about moving that CG down and 104 00:04:41,839 --> 00:04:45,080 Speaker 1: back for as long as I've been here, right, maxing 105 00:04:45,640 --> 00:04:49,039 Speaker 1: moment of INERTI forgiveness out. And so for us it 106 00:04:49,120 --> 00:04:53,760 Speaker 1: was continuing kind of down that consistent trajectory of and 107 00:04:54,360 --> 00:04:56,440 Speaker 1: I think the success of our drivers just kind of 108 00:04:56,440 --> 00:05:02,320 Speaker 1: shown the merit of that trajectory. And so for us, 109 00:05:02,360 --> 00:05:04,880 Speaker 1: it was some small tweaks of unlocking some extra masks 110 00:05:04,880 --> 00:05:08,120 Speaker 1: to move the center of gravity a little lower in 111 00:05:08,240 --> 00:05:11,760 Speaker 1: order to improve energy transfer to the ball. And we 112 00:05:11,839 --> 00:05:14,760 Speaker 1: did that through a number of different number of different 113 00:05:14,760 --> 00:05:18,680 Speaker 1: technologies and design elements to help us get the CG 114 00:05:18,720 --> 00:05:21,920 Speaker 1: in the right spot. Aerodynamics always comes into play, sound 115 00:05:21,920 --> 00:05:25,120 Speaker 1: always comes into play, but the big thing here is 116 00:05:25,279 --> 00:05:29,040 Speaker 1: just optimizing the weight and the mass to deliver speed 117 00:05:29,600 --> 00:05:31,479 Speaker 1: and just overall performance. 118 00:05:32,160 --> 00:05:34,000 Speaker 3: Eric, you brought you brought up a few topics there, 119 00:05:34,080 --> 00:05:37,599 Speaker 3: but you know, I've always found it a very big 120 00:05:37,720 --> 00:05:43,440 Speaker 3: challenge to take two steps forward without taking one step back. So, 121 00:05:43,480 --> 00:05:46,040 Speaker 3: what's an example or a few examples in driver design 122 00:05:46,960 --> 00:05:51,360 Speaker 3: of a few different characteristics or properties that naturally kind 123 00:05:51,400 --> 00:05:53,400 Speaker 3: of fight each other. You know, I think you've seen some, 124 00:05:54,040 --> 00:05:55,960 Speaker 3: you know, our listeners have seen some drivers on the 125 00:05:55,960 --> 00:05:59,360 Speaker 3: market that have chased one thing myopically at the sacrifice 126 00:05:59,360 --> 00:06:02,000 Speaker 3: of another. You know, something we pride ourselves on is 127 00:06:02,000 --> 00:06:04,200 Speaker 3: trying to take this kind of holistic approach. What are 128 00:06:04,200 --> 00:06:06,400 Speaker 3: a few examples of things that fight each other and 129 00:06:06,520 --> 00:06:07,640 Speaker 3: how did we overcome those? 130 00:06:08,120 --> 00:06:11,440 Speaker 1: Yeah, so there's two ways. So we talk a lot 131 00:06:11,440 --> 00:06:13,840 Speaker 1: about trade offs, right, You're alluding to trade offs of 132 00:06:14,000 --> 00:06:17,360 Speaker 1: like these things that I can maximize this, but it's 133 00:06:17,360 --> 00:06:20,920 Speaker 1: gonna come at the cost of something else. So early 134 00:06:20,960 --> 00:06:23,359 Speaker 1: on we worked on aerodynamics and kind of go, we 135 00:06:23,400 --> 00:06:26,839 Speaker 1: can make something very very aerodynamic, but its mass properties 136 00:06:26,880 --> 00:06:30,600 Speaker 1: are going to stink, right, And that's where kind of 137 00:06:30,680 --> 00:06:33,440 Speaker 1: turbulators kind of came out of that. How do we 138 00:06:33,560 --> 00:06:37,440 Speaker 1: break the trade off? Right? Innovation for us is identifying 139 00:06:37,440 --> 00:06:40,280 Speaker 1: those things that fight against each other and figure out 140 00:06:40,320 --> 00:06:43,719 Speaker 1: a way to break that relationship. And so I think 141 00:06:43,760 --> 00:06:48,160 Speaker 1: aerodynamics and say forgiveness and center gravity placement are one 142 00:06:48,160 --> 00:06:50,800 Speaker 1: of those that tend to work against each other. 143 00:06:51,160 --> 00:06:53,720 Speaker 3: So we're about i would say, probably about ten years 144 00:06:53,720 --> 00:06:57,479 Speaker 3: into two turbulators. Give the listener a little refresher on 145 00:06:57,600 --> 00:06:59,000 Speaker 3: exactly what they do and how they work. 146 00:06:59,320 --> 00:07:04,159 Speaker 1: Yeah, So ultimately these features we first put them on 147 00:07:04,200 --> 00:07:07,760 Speaker 1: the G thirty driver, one of the drivers that Marty 148 00:07:07,839 --> 00:07:13,840 Speaker 1: designed in his design days, and basically we saw this 149 00:07:14,320 --> 00:07:19,160 Speaker 1: identified this trade off we're like, well, came in and said, well, 150 00:07:19,160 --> 00:07:21,080 Speaker 1: we could do this to the shape of the driver 151 00:07:21,120 --> 00:07:24,160 Speaker 1: and improve aerodynamics. And the more we looked at it, 152 00:07:24,240 --> 00:07:27,160 Speaker 1: we realized, well, we're gonna make a big trade off 153 00:07:27,160 --> 00:07:30,160 Speaker 1: here and it's not worth it. And so drew some 154 00:07:30,240 --> 00:07:35,040 Speaker 1: inspiration from aerospace and from some other areas a sport 155 00:07:35,600 --> 00:07:38,400 Speaker 1: where we saw features being implemented, saying on the helmet 156 00:07:38,600 --> 00:07:43,960 Speaker 1: of some of these sports, you know, like downhill skeleton cycling, 157 00:07:45,240 --> 00:07:46,840 Speaker 1: and we felt that was a way to kind of 158 00:07:46,880 --> 00:07:49,960 Speaker 1: maintain our shape. And essentially on the crown of the driver, 159 00:07:50,480 --> 00:07:54,400 Speaker 1: flow comes over that leading edge, and by implementing these features, 160 00:07:54,640 --> 00:07:57,240 Speaker 1: it energizes the flow. So there's this thing in aerodynamics 161 00:07:57,240 --> 00:08:00,840 Speaker 1: called separation. It's bad leads to drive and so you're 162 00:08:00,880 --> 00:08:04,400 Speaker 1: trying to delay the separation. So those features influence the 163 00:08:04,400 --> 00:08:08,000 Speaker 1: flow as it goes over that leading edge trips the 164 00:08:08,000 --> 00:08:11,240 Speaker 1: boundary layer and gives us reduced drag, which breaks that 165 00:08:11,280 --> 00:08:13,680 Speaker 1: trade off layer. Yeah right. 166 00:08:13,920 --> 00:08:16,800 Speaker 2: I like that you mentioned the turbulator starting out and 167 00:08:16,840 --> 00:08:18,760 Speaker 2: Marty kind of being the king of the turbulators. I 168 00:08:18,760 --> 00:08:21,800 Speaker 2: feel like this driver kind of touches a little bit 169 00:08:21,840 --> 00:08:23,760 Speaker 2: of that driver that Eric had mentioned. Marty. I mean, 170 00:08:23,800 --> 00:08:26,200 Speaker 2: you think about the colorway with the G four to forty. 171 00:08:26,360 --> 00:08:28,440 Speaker 2: Also the sound, I mean the sound of this driver. 172 00:08:28,520 --> 00:08:30,240 Speaker 2: I hit it a couple of days ago. I mean 173 00:08:30,280 --> 00:08:32,600 Speaker 2: it is the best sounding ping driver that I've come 174 00:08:32,640 --> 00:08:34,720 Speaker 2: across to date. And I know, you know it sounds 175 00:08:34,720 --> 00:08:37,280 Speaker 2: so silly to talk about sound when you're talking about driver, right, 176 00:08:37,320 --> 00:08:38,439 Speaker 2: I mean, we want to hit the ball far, want 177 00:08:38,440 --> 00:08:40,040 Speaker 2: to hit it high, want to hit it straight. But 178 00:08:40,120 --> 00:08:43,280 Speaker 2: sound is so important in terms of something new one 179 00:08:43,360 --> 00:08:43,960 Speaker 2: hundred percent. 180 00:08:44,040 --> 00:08:46,400 Speaker 1: And that's that's another example of one of those trade 181 00:08:46,400 --> 00:08:49,560 Speaker 1: offs that we are constantly battling against. Is there's some 182 00:08:49,600 --> 00:08:53,280 Speaker 1: design changes that we know will be optimal for say 183 00:08:53,360 --> 00:08:58,960 Speaker 1: mass placement or launch conditions, and they might work against 184 00:08:59,240 --> 00:09:03,360 Speaker 1: producing a that's pleasurable. And I think you know, on paper, 185 00:09:03,520 --> 00:09:06,000 Speaker 1: sounds a hard thing to quantify in terms of performance 186 00:09:07,200 --> 00:09:09,800 Speaker 1: because you're kind of like, well, Newton didn't say anything 187 00:09:09,840 --> 00:09:12,560 Speaker 1: about kind of you know, sound in terms of like 188 00:09:12,640 --> 00:09:14,720 Speaker 1: you could do the equations and this is what's gonna 189 00:09:14,760 --> 00:09:18,000 Speaker 1: happen with energy transfer. But how that influences and how 190 00:09:18,000 --> 00:09:21,400 Speaker 1: the player interacts with it, is they begin to hear 191 00:09:21,440 --> 00:09:25,520 Speaker 1: that sound, it could definitely influence how they perform, right. 192 00:09:25,520 --> 00:09:28,800 Speaker 1: It's one of those kind of external elements that influence 193 00:09:28,840 --> 00:09:31,760 Speaker 1: the psychology of a player, can really help them. I mean, 194 00:09:31,760 --> 00:09:35,040 Speaker 1: you're gonna see if it sounds better, like evidence to 195 00:09:35,040 --> 00:09:37,400 Speaker 1: suggest they're going to swing it faster and with more confidence. 196 00:09:37,600 --> 00:09:40,319 Speaker 3: Yep, yep. So it's one of those pieces that kind 197 00:09:40,320 --> 00:09:42,600 Speaker 3: of touches your is a golfer, it kind of touches 198 00:09:42,640 --> 00:09:45,440 Speaker 3: your soul, you know what I mean? Shane, Well, what's interesting, Marty? 199 00:09:45,440 --> 00:09:47,040 Speaker 2: I mean, correct me if I'm wrong, But I remember 200 00:09:47,520 --> 00:09:51,640 Speaker 2: years ago kind of average players wanted a little ting 201 00:09:51,760 --> 00:09:54,240 Speaker 2: your sound. They liked hearing kind of that ping, if 202 00:09:54,280 --> 00:09:57,080 Speaker 2: you will, And I always remember that the pros didn't 203 00:09:57,080 --> 00:09:58,440 Speaker 2: want to hear it. They wanted to hear more of 204 00:09:58,480 --> 00:10:00,800 Speaker 2: the thud. I remember you guys would use glue in 205 00:10:00,840 --> 00:10:02,760 Speaker 2: those instances to make it a little more thirty. And 206 00:10:02,800 --> 00:10:05,079 Speaker 2: it seems like we've moved more towards what the tour 207 00:10:05,120 --> 00:10:07,880 Speaker 2: players want in terms of sound versus maybe what we 208 00:10:07,880 --> 00:10:09,000 Speaker 2: were playing with a decade ago. 209 00:10:09,200 --> 00:10:11,439 Speaker 3: Yeah, definitely, And I think that's you know, that's one 210 00:10:11,440 --> 00:10:14,760 Speaker 3: of the advantages of using more carbon fiber in the driver. 211 00:10:16,040 --> 00:10:18,120 Speaker 3: I think that's a that's a good question, Eric for you, 212 00:10:18,320 --> 00:10:21,080 Speaker 3: is just that the advantages of the carbon fly wrap. 213 00:10:21,760 --> 00:10:25,120 Speaker 3: How have we expanded and built upon, you know, our 214 00:10:25,120 --> 00:10:27,200 Speaker 3: initial entry into that with the with the G four 215 00:10:27,240 --> 00:10:30,720 Speaker 3: to thirty. Now in what you see an expanded surface 216 00:10:30,720 --> 00:10:32,280 Speaker 3: area and volume here in the four forty. 217 00:10:32,559 --> 00:10:36,640 Speaker 1: Yeah, so here's an example of that piece. So it's 218 00:10:36,679 --> 00:10:39,840 Speaker 1: implemented now on all three of our models. So right, 219 00:10:39,880 --> 00:10:44,160 Speaker 1: we have the SFT, LST, and MAX and each of 220 00:10:44,160 --> 00:10:46,679 Speaker 1: those has their different lofts and we'll hit on that shortly. 221 00:10:47,600 --> 00:10:50,040 Speaker 1: And the big thing here is this is only eleven 222 00:10:50,080 --> 00:10:54,320 Speaker 1: grams and what really helped us kind of beat titanium 223 00:10:54,320 --> 00:10:58,840 Speaker 1: in that trade off was extending that rap around and 224 00:10:59,000 --> 00:11:02,240 Speaker 1: ultimately that's saves us, you know, about ten grams and 225 00:11:02,280 --> 00:11:04,559 Speaker 1: gives us ten grams of discretionary weight to then move 226 00:11:04,600 --> 00:11:09,959 Speaker 1: around and go into places like our backweight. And as 227 00:11:10,000 --> 00:11:12,160 Speaker 1: you mentioned, the other element of this is it changes 228 00:11:12,200 --> 00:11:17,400 Speaker 1: the acoustic right, A metallic and a piece of composite 229 00:11:17,520 --> 00:11:20,240 Speaker 1: are fundamentally going to have a different sound signature to them, 230 00:11:20,240 --> 00:11:23,480 Speaker 1: and so that's another tool that the designers can use 231 00:11:23,800 --> 00:11:27,080 Speaker 1: to then dial in that sound. And for the four forty, 232 00:11:27,160 --> 00:11:28,720 Speaker 1: players are going to notice a little bit more of 233 00:11:28,720 --> 00:11:32,640 Speaker 1: that muted kind of maybe even crunchy kind kind of 234 00:11:32,679 --> 00:11:35,000 Speaker 1: sound to it. And some of that's due to this 235 00:11:35,080 --> 00:11:40,480 Speaker 1: carbon fly wrap and that combination of materials producing that acoustic. 236 00:11:40,520 --> 00:11:42,679 Speaker 2: Eric you mentioned the models, you mind walking through the 237 00:11:42,679 --> 00:11:45,080 Speaker 2: new models for the G four to forty and maybe 238 00:11:45,160 --> 00:11:47,160 Speaker 2: something new in terms of MAX or LST. 239 00:11:47,720 --> 00:11:51,400 Speaker 1: Yeah, so I think. So we have the MAX, which 240 00:11:51,440 --> 00:11:53,880 Speaker 1: is yeah, kind of that just middle of the road 241 00:11:53,960 --> 00:11:56,439 Speaker 1: comes in three lofts. We have our nine degree, ten 242 00:11:56,480 --> 00:11:59,560 Speaker 1: and a half and twelve in the MAX. It's gonna 243 00:11:59,600 --> 00:12:03,320 Speaker 1: have a slightly smaller footprint than the four thirty. Provide 244 00:12:03,360 --> 00:12:06,240 Speaker 1: some differentiation there with some of the other models that 245 00:12:06,280 --> 00:12:08,640 Speaker 1: we're offering. You have the LST, which is going to 246 00:12:08,640 --> 00:12:12,400 Speaker 1: be a similar size, the more pair shape kind of 247 00:12:12,920 --> 00:12:16,120 Speaker 1: footprint with the LST that's coming in the nine and 248 00:12:16,160 --> 00:12:18,320 Speaker 1: the ten and a half. And then we're really excited 249 00:12:18,320 --> 00:12:20,760 Speaker 1: about the SFT offering a nine degree loft, and we'll 250 00:12:20,800 --> 00:12:22,560 Speaker 1: hit on that in a little bit of why we 251 00:12:22,640 --> 00:12:26,239 Speaker 1: decided to add an extra loft skew and the s FT. 252 00:12:26,840 --> 00:12:29,880 Speaker 1: But that one's you know, geared to fighting the fade, right, 253 00:12:30,600 --> 00:12:33,040 Speaker 1: and we have two settings there with our CG shifter, 254 00:12:33,160 --> 00:12:36,080 Speaker 1: draw and draw plus. So those are the different models 255 00:12:36,120 --> 00:12:38,760 Speaker 1: and the different loft skews available in those different models. 256 00:12:39,280 --> 00:12:41,160 Speaker 3: Eric, I think it's fun just to look from the 257 00:12:41,160 --> 00:12:43,880 Speaker 3: fitting angle to look at, now how many options we have, 258 00:12:44,240 --> 00:12:47,880 Speaker 3: and you throw in the lower lofted SFT. I think 259 00:12:48,120 --> 00:12:49,760 Speaker 3: when I'm looking at the driver right now, the four 260 00:12:49,800 --> 00:12:51,640 Speaker 3: to forty driver, I think the first thing people are 261 00:12:51,640 --> 00:12:54,120 Speaker 3: going to know is just the enormous you know. We 262 00:12:54,280 --> 00:12:56,960 Speaker 3: like to call it the CG shifter because it shifts 263 00:12:57,120 --> 00:13:00,400 Speaker 3: the CG, but you know, otherwise knows the backweight. Tell 264 00:13:00,480 --> 00:13:02,679 Speaker 3: us a little bit about how much heavier that has 265 00:13:02,720 --> 00:13:05,240 Speaker 3: gotten over the years, you know. And also I think 266 00:13:05,280 --> 00:13:08,640 Speaker 3: when people first look at the four forty, they might 267 00:13:09,679 --> 00:13:12,920 Speaker 3: appear as if the CG shifter doesn't move that much, Right, 268 00:13:13,080 --> 00:13:15,800 Speaker 3: is it still moving the center gravity the same? Does 269 00:13:15,880 --> 00:13:18,000 Speaker 3: still change the ball flight the same amount? And why 270 00:13:18,080 --> 00:13:20,520 Speaker 3: is it moving less than what it used to? 271 00:13:21,080 --> 00:13:25,400 Speaker 1: Yeah, So you know I talked about this discretionary weight. 272 00:13:25,480 --> 00:13:27,240 Speaker 1: Some of that we put into the backway. So we've 273 00:13:27,280 --> 00:13:30,640 Speaker 1: gone as a standard and our kind of stock build 274 00:13:30,800 --> 00:13:33,640 Speaker 1: gone from twenty six grams to twenty nine grams. So 275 00:13:34,000 --> 00:13:36,280 Speaker 1: I mean, if you have an opportunity to feel that backway, 276 00:13:36,320 --> 00:13:38,960 Speaker 1: that is a that's a pantload, a weight to put 277 00:13:39,040 --> 00:13:41,560 Speaker 1: back there. It comes with some engineering challenges when you 278 00:13:41,559 --> 00:13:45,240 Speaker 1: have that much weight concentrated in one area. But with 279 00:13:45,360 --> 00:13:47,040 Speaker 1: that added weight, we can be a little bit more 280 00:13:47,080 --> 00:13:50,600 Speaker 1: efficient with the movement of that weight, so it takes 281 00:13:50,600 --> 00:13:54,760 Speaker 1: a lot less movement to create the different shot shapes 282 00:13:54,800 --> 00:13:57,520 Speaker 1: we're looking for and fitting environment. And so with the 283 00:13:57,520 --> 00:14:00,360 Speaker 1: four to ten we had that right you work, you're 284 00:14:00,480 --> 00:14:02,480 Speaker 1: the lead designer on that driver. We worked a lot 285 00:14:02,520 --> 00:14:05,880 Speaker 1: on on dialing in that first CG shifter. We had 286 00:14:05,960 --> 00:14:09,079 Speaker 1: quite a bit of travel with that weight to kind 287 00:14:09,120 --> 00:14:11,679 Speaker 1: of get the movement we're looking for. And so now 288 00:14:11,720 --> 00:14:13,480 Speaker 1: with this added weight, not only does it give us 289 00:14:14,160 --> 00:14:20,480 Speaker 1: just like just net CG location that's really optimal we've 290 00:14:20,520 --> 00:14:22,640 Speaker 1: minimized the amount we need to move that weight in 291 00:14:22,720 --> 00:14:23,840 Speaker 1: order to toomball flight. 292 00:14:24,560 --> 00:14:27,320 Speaker 2: Marty co this is the thinnest face of a driver 293 00:14:27,400 --> 00:14:29,720 Speaker 2: that Ping has ever made. I'm always amazed by things 294 00:14:29,720 --> 00:14:31,160 Speaker 2: like this because you feel like, you know, you get 295 00:14:31,160 --> 00:14:33,800 Speaker 2: four thirty and that's the thinnest face, and obviously you 296 00:14:33,840 --> 00:14:36,520 Speaker 2: get a chance to see incredible distance with that driver. 297 00:14:36,880 --> 00:14:39,160 Speaker 2: How can you continue to kind of push the limits 298 00:14:39,160 --> 00:14:41,920 Speaker 2: of something like a thin face of a driver without 299 00:14:41,960 --> 00:14:43,560 Speaker 2: you know, finding a whole bunch of them being sit 300 00:14:43,640 --> 00:14:44,200 Speaker 2: back and broken. 301 00:14:44,440 --> 00:14:47,080 Speaker 3: Yeah, No, it's uh, it's it's fun. I think a 302 00:14:47,080 --> 00:14:49,720 Speaker 3: big part of it is Eric's teams has incredible tools 303 00:14:49,760 --> 00:14:52,400 Speaker 3: to do some modeling, right, So we're getting better at 304 00:14:52,440 --> 00:14:55,240 Speaker 3: better at being able to model what happens without having 305 00:14:55,280 --> 00:14:56,600 Speaker 3: to make a physical prototype. 306 00:14:57,080 --> 00:14:58,120 Speaker 2: Are you doing? What are you doing? 307 00:14:58,120 --> 00:14:58,280 Speaker 3: That? 308 00:14:58,400 --> 00:15:01,520 Speaker 2: Is that like all computer based? How does that work? Eric? 309 00:15:01,840 --> 00:15:06,960 Speaker 1: Yeah? So a lot of it is uses finance element analysis. 310 00:15:07,000 --> 00:15:11,440 Speaker 1: So it's a computational technique where we can break the 311 00:15:11,520 --> 00:15:15,400 Speaker 1: CAD file down and virtually ram it into a ball, 312 00:15:16,280 --> 00:15:19,960 Speaker 1: right and predict the ball speed and the launch conditions. 313 00:15:20,560 --> 00:15:22,800 Speaker 1: And so we have a high power computer here on 314 00:15:22,840 --> 00:15:26,360 Speaker 1: campus send the simulations over there. It cranks away and 315 00:15:26,400 --> 00:15:28,960 Speaker 1: comes back and gives us the insights we're looking for. 316 00:15:29,360 --> 00:15:32,160 Speaker 1: It helps us to optimize. So indeed, this is the 317 00:15:32,200 --> 00:15:35,000 Speaker 1: thinnest face we've ever put into a driver, and part 318 00:15:35,040 --> 00:15:37,080 Speaker 1: of that is we've reduced the face height a little bit. 319 00:15:38,040 --> 00:15:40,160 Speaker 1: And so we found with all that research we were 320 00:15:40,200 --> 00:15:41,880 Speaker 1: doing and the model and we were doing that if 321 00:15:41,880 --> 00:15:44,360 Speaker 1: we reduce that face height, we can make the face 322 00:15:44,400 --> 00:15:48,520 Speaker 1: a little thinner and net extra ball speed can serve 323 00:15:48,600 --> 00:15:52,720 Speaker 1: more energy during the impact interval and ultimately lead to 324 00:15:52,760 --> 00:15:54,920 Speaker 1: that performance that we're super excited about. 325 00:15:55,200 --> 00:15:57,040 Speaker 3: Yeah, save a little weight from the face as well. 326 00:15:57,120 --> 00:15:59,520 Speaker 1: Yeah, so we ended up saving two to three grams 327 00:15:59,560 --> 00:16:01,520 Speaker 1: out of the face by making it a little thinner, 328 00:16:02,440 --> 00:16:06,480 Speaker 1: and then we could talk about the free hozzle. So 329 00:16:07,400 --> 00:16:12,600 Speaker 1: another area that's really close to the face that we 330 00:16:12,640 --> 00:16:15,400 Speaker 1: looked at and ended up removing some weight from. If 331 00:16:15,400 --> 00:16:19,720 Speaker 1: you look inside where our hostle sleeve enters the head, 332 00:16:20,400 --> 00:16:22,520 Speaker 1: used to be this kind of titanium tube in there 333 00:16:22,720 --> 00:16:25,440 Speaker 1: that kind of held that together. In that tube is 334 00:16:25,440 --> 00:16:27,960 Speaker 1: then really close it's coincident to the heel side of 335 00:16:28,000 --> 00:16:30,680 Speaker 1: the face, and so we ended up doing is taking 336 00:16:30,680 --> 00:16:32,840 Speaker 1: that tube and removing kind of the centerpiece of it, 337 00:16:33,240 --> 00:16:35,320 Speaker 1: which did a number of things. It freed up four 338 00:16:35,320 --> 00:16:38,960 Speaker 1: grams for us to then redistribute in the head, but 339 00:16:39,000 --> 00:16:41,800 Speaker 1: it also kind of freed up that area of the face, 340 00:16:41,840 --> 00:16:45,000 Speaker 1: so we end up with a little bit more freedom 341 00:16:45,040 --> 00:16:49,040 Speaker 1: for that face to flex in the heel area. And 342 00:16:49,080 --> 00:16:51,080 Speaker 1: we talk about face design. We did go thinner, but 343 00:16:51,080 --> 00:16:52,840 Speaker 1: we also had to move that VFT a little bit 344 00:16:52,880 --> 00:16:56,440 Speaker 1: to kind of balance out the extra kind of heat 345 00:16:56,480 --> 00:16:58,920 Speaker 1: we were getting in the heel area. There's different kind 346 00:16:58,960 --> 00:17:02,960 Speaker 1: of thicknesses in that face. Again, the mean the average 347 00:17:02,960 --> 00:17:04,760 Speaker 1: thickness is thinner, but then we have kind of some 348 00:17:04,800 --> 00:17:06,879 Speaker 1: thicker areas that we moved over to the heel region, 349 00:17:07,640 --> 00:17:09,680 Speaker 1: so you'll see that on all the different models. This 350 00:17:09,920 --> 00:17:12,639 Speaker 1: kind of cutout in there, and again it frees up 351 00:17:12,680 --> 00:17:15,680 Speaker 1: the face, gives us some extra mass that we then 352 00:17:15,760 --> 00:17:17,439 Speaker 1: put in the back weight and used to kind of 353 00:17:17,440 --> 00:17:18,680 Speaker 1: lower our center of gravity. 354 00:17:19,080 --> 00:17:21,760 Speaker 3: S This is this is why the driver is so fun, 355 00:17:21,840 --> 00:17:24,240 Speaker 3: because you know, you think how good the four thirty was. 356 00:17:24,560 --> 00:17:26,480 Speaker 3: Right here, we are right here talking about the four 357 00:17:26,600 --> 00:17:29,280 Speaker 3: forty and how much weight is a designer and a 358 00:17:29,359 --> 00:17:30,840 Speaker 3: driver if you can save one gram. 359 00:17:30,960 --> 00:17:32,480 Speaker 2: I was going to ask that is that like, is 360 00:17:32,520 --> 00:17:34,760 Speaker 2: that like losing twenty pounds? Yeah, human it is. 361 00:17:35,320 --> 00:17:38,800 Speaker 3: It is one gram is is worth everything. As a designer, 362 00:17:38,880 --> 00:17:41,560 Speaker 3: here we are. We saved it, you know, we way 363 00:17:41,640 --> 00:17:45,000 Speaker 3: from the fazzle. So, uh, it's really really fun. We've 364 00:17:45,040 --> 00:17:48,560 Speaker 3: concentrated more mass than the CG shifter. One of the 365 00:17:48,600 --> 00:17:51,800 Speaker 3: other aspects of the driver design is just looking at 366 00:17:51,800 --> 00:17:55,040 Speaker 3: the whole system build. Right, So Eric, talk to us 367 00:17:55,080 --> 00:17:57,639 Speaker 3: a little bit about you know, what we've done to 368 00:17:58,880 --> 00:18:02,960 Speaker 3: the holistic design, the standard lengths, the head weight, the 369 00:18:03,080 --> 00:18:06,919 Speaker 3: system weight, how that research operates, and then how and 370 00:18:07,080 --> 00:18:08,960 Speaker 3: what we've converged upon for the four to forty. 371 00:18:09,160 --> 00:18:14,159 Speaker 1: Yeah, so freed up all this extra discretionary weight. Some 372 00:18:14,200 --> 00:18:17,120 Speaker 1: of that went back into the backweight. But we were 373 00:18:17,119 --> 00:18:21,040 Speaker 1: doing a bunch of research on optimal headweight, right, and 374 00:18:21,080 --> 00:18:24,480 Speaker 1: so in a very simple way, you can say, we'd 375 00:18:24,520 --> 00:18:28,080 Speaker 1: go really light with a head, right, and you'd swing 376 00:18:28,119 --> 00:18:30,479 Speaker 1: it a lot faster. Right if we went a lot 377 00:18:30,560 --> 00:18:32,480 Speaker 1: lighter with the head, but now you're delivering less mass 378 00:18:32,480 --> 00:18:36,080 Speaker 1: to the ball. We go really heavy and you deliver 379 00:18:36,160 --> 00:18:38,159 Speaker 1: more mass to the ball, but you're not going to 380 00:18:38,200 --> 00:18:41,399 Speaker 1: swing it as fast. And so we had done a 381 00:18:41,760 --> 00:18:44,320 Speaker 1: we have a last time we chatted, we were over 382 00:18:44,400 --> 00:18:48,159 Speaker 1: in Focal, our motion capture system, and so we've had 383 00:18:48,640 --> 00:18:52,240 Speaker 1: everybody in the company go through mocaps, swing some drivers, 384 00:18:52,560 --> 00:18:56,600 Speaker 1: a lot of people from outside tour players, and for 385 00:18:56,680 --> 00:18:59,639 Speaker 1: different categories of player, we found these optimal head weights 386 00:18:59,760 --> 00:19:03,440 Speaker 1: where it's this kind of Goldilock zone where it's heavy 387 00:19:03,520 --> 00:19:05,440 Speaker 1: enough where you're delivering a good amount of mass to 388 00:19:05,520 --> 00:19:08,800 Speaker 1: the ball, but not so heavy that you're hindering clubhead speed. 389 00:19:08,840 --> 00:19:11,760 Speaker 1: And so it's just this is quirk of how conservational 390 00:19:11,800 --> 00:19:16,359 Speaker 1: momentum con conservation of energy kind of work together. And 391 00:19:16,440 --> 00:19:19,040 Speaker 1: so we use like a bowling ball analogy. It's like, 392 00:19:19,080 --> 00:19:21,720 Speaker 1: how do you know, my mom might use a really 393 00:19:21,800 --> 00:19:24,760 Speaker 1: light ball, but you give her, you know, a really 394 00:19:24,800 --> 00:19:27,320 Speaker 1: heavy one, she can't get it down there with a 395 00:19:27,359 --> 00:19:29,360 Speaker 1: lot of speed. You can throw the light one down 396 00:19:29,359 --> 00:19:31,040 Speaker 1: there really fast, but you're gonna find you're gonna be 397 00:19:31,080 --> 00:19:33,000 Speaker 1: more successful with something heavier because you can get it 398 00:19:33,040 --> 00:19:37,119 Speaker 1: down there. And so through all that research, all of 399 00:19:37,119 --> 00:19:39,600 Speaker 1: our headweights are about two grams lighter, two to three 400 00:19:39,640 --> 00:19:46,080 Speaker 1: grams lighter, and and so not only is the headwaight 401 00:19:46,119 --> 00:19:49,600 Speaker 1: a little lighter to kind of leverage, what we found 402 00:19:49,680 --> 00:19:52,040 Speaker 1: was optimal for the different player categories, and so the 403 00:19:52,040 --> 00:19:55,399 Speaker 1: alst's going to be a heavier head, SFT is going 404 00:19:55,440 --> 00:19:59,760 Speaker 1: to be our lightest head, but all of those about 405 00:19:59,800 --> 00:20:06,680 Speaker 1: three lighter. So while maintaining are really forgiving package right 406 00:20:06,760 --> 00:20:08,800 Speaker 1: and getting our center of gravity in the right spot. 407 00:20:09,160 --> 00:20:11,399 Speaker 1: We then took a look at the shaft and said, okay, 408 00:20:12,720 --> 00:20:14,639 Speaker 1: we got a head that's three grams lighter. Can we 409 00:20:14,680 --> 00:20:18,679 Speaker 1: remove some weight here in the shaft to help people 410 00:20:18,760 --> 00:20:22,679 Speaker 1: swing it gain more cliphet speed. So we ended up 411 00:20:23,240 --> 00:20:26,199 Speaker 1: taking three grams out of the structure of the alta 412 00:20:27,359 --> 00:20:31,080 Speaker 1: structure shaft structure. We ended up lightning. There's a plug 413 00:20:31,560 --> 00:20:33,600 Speaker 1: in the back end that helps caunter bounce. Took four 414 00:20:33,640 --> 00:20:36,000 Speaker 1: grams out of that, and then we went a quarter 415 00:20:36,000 --> 00:20:38,960 Speaker 1: of an inch longer. So those are a lot of changes, right, 416 00:20:39,000 --> 00:20:41,720 Speaker 1: but in the end we got a bill that's ten 417 00:20:41,760 --> 00:20:45,280 Speaker 1: grams lighter, a quarter of an inch longer, delivering a 418 00:20:45,480 --> 00:20:49,520 Speaker 1: very forgiving optimized head, which then leads to that mile 419 00:20:49,560 --> 00:20:53,320 Speaker 1: an hour ball speed increase we've seen in testing center 420 00:20:53,359 --> 00:20:55,879 Speaker 1: gravity locations a little lower, which lowers are spin rate 421 00:20:55,920 --> 00:20:58,520 Speaker 1: by one hundred and fifty rpm on average and leads 422 00:20:58,520 --> 00:21:02,840 Speaker 1: to yardage gains. You know, for for our end consumer. 423 00:21:02,880 --> 00:21:05,600 Speaker 2: What is tour? What has tour feedback? Then about the 424 00:21:05,680 --> 00:21:06,600 Speaker 2: four to forty. 425 00:21:06,440 --> 00:21:09,080 Speaker 1: Yeah, we were just chatting to some of our tour 426 00:21:09,160 --> 00:21:10,040 Speaker 1: ups about today. 427 00:21:10,040 --> 00:21:14,480 Speaker 3: First feedback chain just like when you hit it sound phenomenal, 428 00:21:14,560 --> 00:21:18,320 Speaker 3: it's they're very incentivized by it, and launch conditions are amazing. 429 00:21:18,520 --> 00:21:20,920 Speaker 3: I think one big piece we've seen in our testing 430 00:21:21,560 --> 00:21:24,440 Speaker 3: is that compared to the four thirty, because the center 431 00:21:24,520 --> 00:21:27,160 Speaker 3: gravity is lower, folks are having to fit into a 432 00:21:27,280 --> 00:21:30,760 Speaker 3: little bit less loft, so on average probably about three 433 00:21:30,840 --> 00:21:33,040 Speaker 3: quarters of a degree less loft than four to thirty. 434 00:21:33,400 --> 00:21:35,240 Speaker 3: So it's a great chance if you haven't been fit 435 00:21:35,280 --> 00:21:38,520 Speaker 3: for a driver recently, go in, get on a launch monitor, 436 00:21:38,640 --> 00:21:40,560 Speaker 3: be very open minded about what loft you might end 437 00:21:40,640 --> 00:21:43,720 Speaker 3: up in. But with that playing a little bit less loft, 438 00:21:43,840 --> 00:21:46,360 Speaker 3: they're even experimenting with a little bit longer lengths. We've 439 00:21:46,400 --> 00:21:49,520 Speaker 3: seen this with the likes of Victor and Joaquin Neman right, 440 00:21:49,560 --> 00:21:52,280 Speaker 3: going a little bit longer. They're seeing higher ball speeds 441 00:21:52,440 --> 00:21:55,240 Speaker 3: picking up two sticks and ball speeds are the the 442 00:21:55,280 --> 00:21:57,439 Speaker 3: one to two punch from the tour feedback so far. 443 00:21:57,640 --> 00:22:00,439 Speaker 2: And the tour influence in terms of that is of 444 00:22:00,440 --> 00:22:02,280 Speaker 2: a new driver. I mean, are they telling you stuff 445 00:22:02,280 --> 00:22:05,400 Speaker 2: about four thirty they like and maybe don't love that 446 00:22:05,440 --> 00:22:07,720 Speaker 2: you guys will listen to and put into four forty. 447 00:22:07,960 --> 00:22:11,160 Speaker 1: Yeah, I mean there are most discerning, kind of detail 448 00:22:11,200 --> 00:22:13,960 Speaker 1: oriented of customers, and so we're constantly. 449 00:22:13,600 --> 00:22:15,560 Speaker 2: Getting got a golf So yeah, yeah, I know what 450 00:22:15,600 --> 00:22:17,080 Speaker 2: they're doing, and. 451 00:22:17,040 --> 00:22:19,960 Speaker 1: So we get that feedback directly. We get that from 452 00:22:19,960 --> 00:22:22,200 Speaker 1: our tour reps, and that's you know, every time we're 453 00:22:22,240 --> 00:22:25,080 Speaker 1: looking at, you know, a driver design, we're kind of 454 00:22:25,119 --> 00:22:28,439 Speaker 1: outlining those those problems, those trade offs are trying to 455 00:22:28,480 --> 00:22:32,480 Speaker 1: break and take it into account, the tour feedback, the 456 00:22:32,520 --> 00:22:35,160 Speaker 1: feedback of the everyday golfer, and and some of that's 457 00:22:35,200 --> 00:22:37,600 Speaker 1: going to be weighted more toward the different models, right 458 00:22:37,680 --> 00:22:41,359 Speaker 1: depending on who they're geared for. But obviously they're a 459 00:22:41,480 --> 00:22:45,000 Speaker 1: huge influence and player in terms of their feedback and 460 00:22:45,359 --> 00:22:49,359 Speaker 1: what we decide to go tackle as engineers and the 461 00:22:49,400 --> 00:22:51,840 Speaker 1: trade offfs we're looking to break. On the innovation side. 462 00:22:51,720 --> 00:22:53,840 Speaker 2: Well, Marty, I mean the models is so important. I 463 00:22:53,840 --> 00:22:55,919 Speaker 2: mean you think about, you know, the old introduction of 464 00:22:55,960 --> 00:22:58,119 Speaker 2: new drivers and here's your new driver. I mean this 465 00:22:58,200 --> 00:22:59,920 Speaker 2: is the head and we'll try to fit it for you, 466 00:23:00,160 --> 00:23:02,000 Speaker 2: and we'll also try to fit it for the number 467 00:23:02,000 --> 00:23:04,240 Speaker 2: five player in the world. I mean, now, obviously there 468 00:23:04,240 --> 00:23:07,040 Speaker 2: are options which are extremely helpful because the seven year 469 00:23:07,040 --> 00:23:09,480 Speaker 2: old player that maybe hits it two twenty can fit 470 00:23:09,520 --> 00:23:11,440 Speaker 2: into a model that maybe Victor Hoblin's not into. 471 00:23:11,720 --> 00:23:14,800 Speaker 3: Yeah. Absolutely, And as Eric said, we put a premium 472 00:23:14,800 --> 00:23:18,760 Speaker 3: specifically on the LST for the PGA tour player to 473 00:23:18,840 --> 00:23:21,359 Speaker 3: kind of ent our LPGA staff because it's such a 474 00:23:21,440 --> 00:23:24,400 Speaker 3: high percentage of the usage is that low spin head 475 00:23:24,400 --> 00:23:27,160 Speaker 3: out on the tour, So you're gonna see the LST 476 00:23:27,520 --> 00:23:30,960 Speaker 3: be a little smaller profile at address. It's got a 477 00:23:31,000 --> 00:23:33,720 Speaker 3: little more domed crown to it, so it feels a 478 00:23:33,720 --> 00:23:36,879 Speaker 3: little more you can say, maybe bulbous or rounded in 479 00:23:36,920 --> 00:23:39,280 Speaker 3: the playing position. Really try to optimize what we call 480 00:23:39,359 --> 00:23:41,879 Speaker 3: the resting face angle or the face angle that you 481 00:23:41,920 --> 00:23:44,240 Speaker 3: when you set the driver down. The tour players obviously 482 00:23:44,320 --> 00:23:48,560 Speaker 3: very kind of sensitive to that aspect. Obviously the acoustics 483 00:23:48,600 --> 00:23:48,920 Speaker 3: as well. 484 00:23:50,000 --> 00:23:53,000 Speaker 2: Big question for me personally, Marty, the thrivers still in play, 485 00:23:53,760 --> 00:23:56,080 Speaker 2: can we still thrive for the four forty I mean, 486 00:23:56,359 --> 00:23:57,479 Speaker 2: you introduced me to it. 487 00:23:57,560 --> 00:23:59,440 Speaker 3: I got mine in the back, Okay, I got mine 488 00:23:59,440 --> 00:23:59,720 Speaker 3: in the back. 489 00:23:59,800 --> 00:24:02,440 Speaker 2: Say so, what is your set up? Which driver? Which 490 00:24:02,480 --> 00:24:03,800 Speaker 2: driver head? Did you go with a big boy? 491 00:24:03,920 --> 00:24:06,359 Speaker 3: The twelve with the big Boy? Yeah, twelve max? 492 00:24:06,400 --> 00:24:08,880 Speaker 2: Okay, twelve max for the thriver and then your main driver? 493 00:24:08,960 --> 00:24:09,920 Speaker 2: Did you go longer as well? 494 00:24:09,960 --> 00:24:11,960 Speaker 3: I went longer? Yeah, so I went from forty five 495 00:24:12,000 --> 00:24:14,840 Speaker 3: and three quarter to forty six inches with the shaft 496 00:24:14,920 --> 00:24:18,600 Speaker 3: I use uh you pick up some speed too, yes, yeah, 497 00:24:18,880 --> 00:24:21,320 Speaker 3: added ball speed. I didn't increase my swing weight, so 498 00:24:21,320 --> 00:24:23,439 Speaker 3: I kept my head weight. Did get a little bit 499 00:24:23,480 --> 00:24:25,840 Speaker 3: lighter because I went a little bit longer at length 500 00:24:27,080 --> 00:24:30,520 Speaker 3: and then forty six inches max nine degree. I went 501 00:24:30,600 --> 00:24:32,439 Speaker 3: down and loft about a degree and a half. So 502 00:24:32,440 --> 00:24:35,320 Speaker 3: I'm playing it in the big minus uh at forty 503 00:24:35,320 --> 00:24:37,320 Speaker 3: six inches, So I'm getting a lot of dynamic loft 504 00:24:37,640 --> 00:24:39,879 Speaker 3: in a little bit more club at speed, which is 505 00:24:39,920 --> 00:24:42,960 Speaker 3: good CG shifter in the fade position, and uh so 506 00:24:43,040 --> 00:24:46,600 Speaker 3: far loving it. Especially the sound very incentivizing. I think 507 00:24:46,640 --> 00:24:49,240 Speaker 3: that that's kind of a you know, we've talked about 508 00:24:49,240 --> 00:24:51,080 Speaker 3: a little bit, but when you when you do have 509 00:24:51,200 --> 00:24:54,199 Speaker 3: that really good acoustics, it does kind of free you 510 00:24:54,320 --> 00:24:55,760 Speaker 3: up to swing it harder. 511 00:24:56,720 --> 00:24:59,440 Speaker 2: And the acoustics are so important for players. It's so funny. Again, 512 00:24:59,480 --> 00:25:01,120 Speaker 2: I just don't think it's something you would put number 513 00:25:01,119 --> 00:25:03,399 Speaker 2: one on your list. Maybe tour players would put it 514 00:25:03,480 --> 00:25:05,480 Speaker 2: higher on their list, but it's so important in terms 515 00:25:05,480 --> 00:25:08,520 Speaker 2: of like your relationship with a golf club is, like, 516 00:25:08,560 --> 00:25:10,280 Speaker 2: does it sound good? I mean even you know, I 517 00:25:10,280 --> 00:25:12,720 Speaker 2: mean we've talked about putters throughout the years, Marty, I 518 00:25:12,760 --> 00:25:15,280 Speaker 2: mean even putter sound. I mean so massively important for 519 00:25:15,320 --> 00:25:17,400 Speaker 2: the feel of the player and really getting a feel 520 00:25:17,440 --> 00:25:19,720 Speaker 2: for how that thing performs for you personally, and your 521 00:25:19,720 --> 00:25:21,399 Speaker 2: sound might be off from somebody else's. 522 00:25:21,720 --> 00:25:24,000 Speaker 3: Yeah, no doubt about it. A lot of different materials 523 00:25:24,040 --> 00:25:29,240 Speaker 3: in this driver ic we got an aluminum trajectory tuning sleeve, right, 524 00:25:29,320 --> 00:25:32,320 Speaker 3: seventy seventy five high strength aluminum. Tell us a little 525 00:25:32,320 --> 00:25:35,199 Speaker 3: bit about the two Titanum alloys that are used in 526 00:25:35,240 --> 00:25:37,360 Speaker 3: the in the driver head we talked about we talked 527 00:25:37,359 --> 00:25:39,199 Speaker 3: about the carbon fly wrap. Let's talk a little bit 528 00:25:39,240 --> 00:25:40,240 Speaker 3: about the face and body. 529 00:25:40,400 --> 00:25:44,399 Speaker 1: Yeah, so body's eight one to one cast titanium, and 530 00:25:44,440 --> 00:25:48,200 Speaker 1: then the face is our ten nine S plus alloy. 531 00:25:48,359 --> 00:25:50,680 Speaker 1: And so that's not all that we've been using and 532 00:25:50,760 --> 00:25:54,080 Speaker 1: having a lot of success with. Let's say alloy used 533 00:25:54,119 --> 00:25:56,159 Speaker 1: on the four thirty and we're continuing that through on 534 00:25:56,200 --> 00:25:58,600 Speaker 1: the four forty. Just gives a really good mix of 535 00:25:59,200 --> 00:26:02,840 Speaker 1: weight and some called modulus which is kind of how 536 00:26:04,200 --> 00:26:07,840 Speaker 1: how the material bends right, and so a good mix 537 00:26:07,920 --> 00:26:11,679 Speaker 1: of strength and weight and modulus that again we've had 538 00:26:11,720 --> 00:26:16,800 Speaker 1: a lot of success with and yeah, players will see 539 00:26:16,800 --> 00:26:18,439 Speaker 1: the advantage of that in the four forty. 540 00:26:19,119 --> 00:26:21,720 Speaker 2: You mentioned the nine degree SFT, and I know that's 541 00:26:21,760 --> 00:26:23,760 Speaker 2: been a big, big point of interest in terms of 542 00:26:23,760 --> 00:26:25,520 Speaker 2: the four forty. Why that introduction. 543 00:26:25,960 --> 00:26:28,080 Speaker 1: Yeah, so that's a that's a new one for us, 544 00:26:28,400 --> 00:26:30,560 Speaker 1: offering that s FT and the nine degree loft, And 545 00:26:30,600 --> 00:26:33,400 Speaker 1: I think it's been really cool to see golf welcome 546 00:26:33,480 --> 00:26:38,480 Speaker 1: a lot of new players and and uh, and we've 547 00:26:38,520 --> 00:26:42,000 Speaker 1: actually seen a lot of people coming over, athletes from 548 00:26:42,040 --> 00:26:44,399 Speaker 1: other sports coming over and taking up the game of golf. 549 00:26:44,440 --> 00:26:49,000 Speaker 1: And so you know, they have clubhead speed, but they 550 00:26:49,000 --> 00:26:51,679 Speaker 1: could really benefit from something that can help, you know, 551 00:26:51,800 --> 00:26:54,600 Speaker 1: promote more of a draw trajectory fight to fade. And 552 00:26:54,640 --> 00:26:57,440 Speaker 1: so you know with the nine degree offering for those 553 00:26:57,520 --> 00:27:01,800 Speaker 1: higher clubheads, be players that need that need that type 554 00:27:01,800 --> 00:27:04,200 Speaker 1: of model offering in a little bit lower loft. Can 555 00:27:04,240 --> 00:27:07,160 Speaker 1: it kind of keep the spin down and I think 556 00:27:07,200 --> 00:27:10,919 Speaker 1: really unlock a good fitting option in the fitting environment 557 00:27:10,920 --> 00:27:13,879 Speaker 1: here at the proven grounds and out out of various 558 00:27:13,920 --> 00:27:16,160 Speaker 1: accounts for that type of player you're coming into the game, 559 00:27:16,240 --> 00:27:20,000 Speaker 1: have clubhead speed, but really want to, you know, help 560 00:27:20,320 --> 00:27:22,600 Speaker 1: help fight the fade and promote a draw. 561 00:27:23,480 --> 00:27:25,560 Speaker 3: I think one of the things I'm always excited about 562 00:27:25,359 --> 00:27:28,399 Speaker 3: our our product is that you can kind of the 563 00:27:28,520 --> 00:27:32,359 Speaker 3: adjustability with both the trajectory tuning sleeve and the CG shifter. 564 00:27:33,119 --> 00:27:36,359 Speaker 3: You're not stuck, you know, let's say you do. You are, 565 00:27:36,840 --> 00:27:38,719 Speaker 3: you know, someone just getting into the game. You fit 566 00:27:38,760 --> 00:27:41,760 Speaker 3: into the nine s ft, you got the CG shifter 567 00:27:41,840 --> 00:27:44,200 Speaker 3: way over there in the draw plus and you start 568 00:27:44,200 --> 00:27:47,639 Speaker 3: getting better at golf, your path gets a little bit better. Uh, 569 00:27:47,720 --> 00:27:49,960 Speaker 3: you can adjust it. You can turn the loft down 570 00:27:49,960 --> 00:27:51,560 Speaker 3: a little bit. If you need to reduce your spin 571 00:27:51,600 --> 00:27:53,720 Speaker 3: a little bit, you can move that CG shifter more 572 00:27:54,080 --> 00:27:57,920 Speaker 3: more towward. And that that's an added benefit of having 573 00:27:58,000 --> 00:28:00,240 Speaker 3: all the adjustability and all the different model. 574 00:28:00,560 --> 00:28:02,600 Speaker 2: Yeah, Marty, I mean it's been such a point of 575 00:28:02,600 --> 00:28:04,879 Speaker 2: interest throughout the history of ping, is being able to 576 00:28:04,880 --> 00:28:07,560 Speaker 2: fit a golf club for you specifically, and you just 577 00:28:07,600 --> 00:28:09,680 Speaker 2: think about the way that has changed over the last 578 00:28:09,680 --> 00:28:11,840 Speaker 2: couple of decades in terms of actually putting that in 579 00:28:11,880 --> 00:28:14,280 Speaker 2: the player's hands as well. I mean, you go get fit. 580 00:28:14,640 --> 00:28:16,400 Speaker 2: You obviously have a club that makes the most sense 581 00:28:16,400 --> 00:28:18,560 Speaker 2: for you, but we change I mean, we pick up speed, 582 00:28:18,760 --> 00:28:20,679 Speaker 2: maybe the golf swing gets a little bit more tuned. 583 00:28:20,800 --> 00:28:22,800 Speaker 2: You have an instructor that you're working with. Now all 584 00:28:22,840 --> 00:28:24,600 Speaker 2: of a sudden, you're able to change that club as well. 585 00:28:24,640 --> 00:28:27,280 Speaker 2: And it feels like it feels like this driver more 586 00:28:27,280 --> 00:28:30,080 Speaker 2: than any that I've seen, have those options. You pick 587 00:28:30,160 --> 00:28:32,360 Speaker 2: up a club and then you can change it multiple 588 00:28:32,359 --> 00:28:34,399 Speaker 2: ways as your golf game changes. 589 00:28:34,600 --> 00:28:38,320 Speaker 3: Yeah, and we've gotten more efficient in the execution. So 590 00:28:38,560 --> 00:28:42,000 Speaker 3: all three of the positions of the CG shifter, so 591 00:28:42,040 --> 00:28:43,560 Speaker 3: whether you have it in the fade or the draw, 592 00:28:43,720 --> 00:28:47,400 Speaker 3: are all now higher inertia, so they're all more forgiving. 593 00:28:47,560 --> 00:28:49,920 Speaker 3: Right we first came out with it, if you put 594 00:28:49,920 --> 00:28:52,280 Speaker 3: it in the toe or you put it in the heel, 595 00:28:52,360 --> 00:28:55,000 Speaker 3: your inertia would drop a little bit. Right now it 596 00:28:55,080 --> 00:28:58,360 Speaker 3: still drops a teeny bit, but all those positions have 597 00:28:58,360 --> 00:29:01,480 Speaker 3: been elevated. The trajectory tuning sleeve. Again, it's one of 598 00:29:01,480 --> 00:29:04,479 Speaker 3: those things where when we first were looking to do it, 599 00:29:04,240 --> 00:29:05,760 Speaker 3: it was it was hard to pull it off in 600 00:29:05,800 --> 00:29:08,000 Speaker 3: a way that didn't add a lot of weight or 601 00:29:08,160 --> 00:29:12,680 Speaker 3: wasn't really bad to the aerodynamic performance. So it's easy 602 00:29:12,720 --> 00:29:16,560 Speaker 3: to take those things for granted, but those are a 603 00:29:16,600 --> 00:29:18,360 Speaker 3: big benefit to the golfer to be able to make 604 00:29:18,360 --> 00:29:21,240 Speaker 3: some little fine tune adjustments. And Andrew clubfitter out there. 605 00:29:21,520 --> 00:29:23,640 Speaker 2: Eric, is this like a stressful week for you when 606 00:29:23,680 --> 00:29:26,200 Speaker 2: clubs launch and you get to kind of introduce something 607 00:29:26,200 --> 00:29:29,000 Speaker 2: to the world or has that stress already happened, you know, 608 00:29:29,000 --> 00:29:29,400 Speaker 2: a month. 609 00:29:29,360 --> 00:29:32,360 Speaker 1: So that stress came a while back. 610 00:29:32,400 --> 00:29:34,960 Speaker 2: I now past that, your exits past. 611 00:29:35,080 --> 00:29:37,040 Speaker 1: It's very exciting to then be able to kind of, 612 00:29:37,640 --> 00:29:41,880 Speaker 1: you know, all that stress leading to you know, a product, 613 00:29:42,240 --> 00:29:44,480 Speaker 1: being able to kind of start to talk about it 614 00:29:44,720 --> 00:29:47,920 Speaker 1: and let the world see it. It's super exciting for 615 00:29:48,000 --> 00:29:51,240 Speaker 1: the entire team, right everybody's itching to get it in 616 00:29:51,280 --> 00:29:53,680 Speaker 1: their own bag and be able to talk to it, 617 00:29:54,120 --> 00:29:56,120 Speaker 1: you know, talk to people about all the hard work 618 00:29:56,160 --> 00:29:59,520 Speaker 1: they put into the product. And so this is an 619 00:29:59,520 --> 00:30:03,640 Speaker 1: exciting season for everybody when we get to introduce the 620 00:30:03,640 --> 00:30:05,200 Speaker 1: world to the new G line. 621 00:30:05,600 --> 00:30:08,720 Speaker 2: Eric, Always appreciate your time. Always appreciate when you're a 622 00:30:08,760 --> 00:30:10,880 Speaker 2: guest on the podcast and always appreciate your work on 623 00:30:10,960 --> 00:30:12,920 Speaker 2: these golf clubs best drivers in the game, so thanks 624 00:30:12,960 --> 00:30:15,440 Speaker 2: so much, happy to be you. This is fun. Eric 625 00:30:15,800 --> 00:30:18,720 Speaker 2: Henrickson the doc. This is the Pink Proven Grounds podcast