Speaker 1: To be a number that represents listen. Streaming is so
Speaker 1: fair that it's dreaming is fast.
Speaker 2: Listen, Listen to me, this is the only job in
Speaker 2: the world where you can make the same amount as Drake.
Speaker 3: But are we supposed to be paid to plan yourself? Before?
Speaker 1: You built it on your back? Apple built it on
Speaker 1: our back. It's different. You built it on your back Apple,
Speaker 1: Spotify built it on hip hop's back.
Speaker 3: The way you stop them from stealing your kids? Feel right?
Speaker 3: I hear you. I need to let the I need
Speaker 3: to put the solution out to the world.
Speaker 1: Hey, this is how you stop them from stealing your kids.
Speaker 3: Feel on God? This good.
Speaker 2: Make the same amount as Drake. His stream and your
Speaker 2: streams the same amount of money. Only you think that no, his.
Speaker 3: Stream in your stream is worth the same amount of No,
Speaker 3: they've got good with the with the with the proper.
Speaker 1: Gandness rock Nation situation. When you asked about whole what
Speaker 1: what was the thinking? What was they saying?
Speaker 3: You know?
Speaker 2: For me, I guess I'm so personal in my like
Speaker 2: career that I'm like, no, if Hold won a signy
Speaker 2: to his label, Hold will come talk to me about it.
Speaker 1: So you're telling me that the original deal had zero dollars,
Speaker 1: and they participated.
Speaker 3: Ink disc from that zero.
Speaker 1: That's nothing right in the grand scheme of things. But
Speaker 1: but I'm saying, and they had participation in the final
Speaker 1: They had financial participation in the in the benefits of
Speaker 1: the music.
Speaker 3: Right now, niggas want to move me to death exactly. Okay,
Speaker 3: Okay is up there and stuck that n when it's
Speaker 3: up there, Man, it's stuck there. Shut up, yo. Let's
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Speaker 3: to the show. We stand for some It's a different thing. Bro.
Speaker 3: They can't trick me though.
Speaker 1: You know, I create the narrative, so I don't let
Speaker 1: them trick me with the narratives. I understand narrative tricking.
Speaker 3: You know what I mean?
Speaker 2: Brother, When you got your own infrastructure, you print your
Speaker 2: own paper. When they don't have to do nothing but
Speaker 2: go sit down and turn that mic on and talk
Speaker 2: about what's happening in life. Even you print your own paper,
Speaker 2: it's up to your discretion a lot. It's just not hungry, right,
Speaker 2: you know?
Speaker 3: Yo yo, yo yo. Welcome to It's Up There podcast.
Speaker 1: I am your active and attractive hosts for another episode
Speaker 1: of the Fastest going podcast on the market.
Speaker 3: Right now.
Speaker 1: I'm in the Bey today, Man, you dig when I'm
Speaker 1: saying I'm in the Bay. I decided to fly out
Speaker 1: to the Bay to get with my homeboy who I've
Speaker 1: been watching. I'm a fall who is a market maven?
Speaker 1: Who is someone that is a data bank, information broker?
Speaker 1: Come on today we're dealing with the young king Larussell.
Speaker 3: How you doing, bro.
Speaker 2: Man well, gratitude, Yeah, it's good to say information broker.
Speaker 3: Yes, yeah, so I see out here on your compound.
Speaker 1: Man, tim me a little bit about this, man, tim
Speaker 1: me a little bit about what inspired you to take
Speaker 1: this journey and put it in your own hands in
Speaker 1: a non traditional way that we've been talking about.
Speaker 2: Man, lack of resource ultimately, you know, it's like if
Speaker 2: you if you're from the region that you're from the Bay.
Speaker 2: We don't have labels, we don't have marketing agencies, we
Speaker 2: don't have a lot of PR firm, publicists. Just the infrastructure,
Speaker 2: you know, to make it as a musician isn't the
Speaker 2: same as a LA New York, Nashville, Miami. You know,
Speaker 2: like you can't just be walking down the street and
Speaker 2: running too an La read out here. It's just a
Speaker 2: different type of game, you know, so naturally you really
Speaker 2: have to build it if if you want to succeed
Speaker 2: at that level, you have to build it.
Speaker 1: That's facts you just told me you were dropping again.
Speaker 1: Talk to me about why you put so much music
Speaker 1: out and come on the ability to be free?
Speaker 3: Man.
Speaker 2: I put so much out because I make so much.
Speaker 2: I love, and you know, it's like why not, Like
Speaker 2: why you put so much? Why not put so much
Speaker 2: out because loving it and fucking with it and it's
Speaker 2: paying you and taking care of your family and growing
Speaker 2: your community.
Speaker 3: Why would you stop?
Speaker 1: On the contrary, though, if people are not loving it,
Speaker 1: does that stop it?
Speaker 3: No? Because I love it?
Speaker 2: Right, Like what you love doesn't supersede what I love.
Speaker 2: You know, it's something to consider, but it doesn't supersede
Speaker 2: what I love.
Speaker 3: When I stop loving it, that's when I stop, and
Speaker 3: you still up head over heres.
Speaker 2: Man, that's like the one thing that doesn't feel conflicting,
Speaker 2: you know. It's like when I start rapping, when I
Speaker 2: when I start songs, I may when I hear beats, Like,
Speaker 2: that's the one thing I don't it don't just everything
Speaker 2: else kind of goes away. You know, I could get
Speaker 2: into that mode and escape. It's just it's the most
Speaker 2: liberating feeling.
Speaker 1: And the business model we just was talking about, when
Speaker 1: they insert rappers into like the record label or the
Speaker 1: record business, it kind of slows their run down.
Speaker 3: I think when we watched.
Speaker 1: Gucci Man back in the day, he would drop a
Speaker 1: lot the mixtape.
Speaker 3: Eraror it's like, this is how all these guys built
Speaker 3: these legendary fan bases. Oh, even the new niggas.
Speaker 2: It's the same like when yout when Kodak was coming
Speaker 2: in rod Wave, it was like you couldn't you couldn't
Speaker 2: get enough, you know.
Speaker 3: I mean that's why young boys still on the run.
Speaker 2: He owned because regardless of the quality of music he
Speaker 2: giving it exactly so like the people who fuck with
Speaker 2: him could always find a new reason to fuck with him.
Speaker 3: You never slow that motion up, do you.
Speaker 1: But in the same breath, right, if they're allowing if
Speaker 1: in my mind, I'm a creator and they're accepting almost
Speaker 1: anything got put out, does that skew my creative passion
Speaker 1: because it's like yo, they're accepting.
Speaker 3: It's like almost like McDonald's. Yo. They'll eat something called
Speaker 3: a mick double.
Speaker 2: It ain't even a Hamburger, no different, because like, as
Speaker 2: an artist, I should never be making my art based on.
Speaker 3: What you accept. You know.
Speaker 2: It's like, make the song you love as simple as that,
Speaker 2: I think you could still go for it. Like if
Speaker 2: you want to make pop songs, you can still do that,
Speaker 2: but make the ones you love, like really try to
Speaker 2: put your all into it. It should be I don't
Speaker 2: think it should be any fan consideration into making songs,
Speaker 2: you know, because it's like once you start trying to
Speaker 2: do something because somebody said this, and trying to do
Speaker 2: this because they said this, and trying to do this
Speaker 2: because they said this, it could really fuck up the pot.
Speaker 3: You know.
Speaker 2: It starts you start adding ingredients that that don't fit
Speaker 2: what you making, Like Nigga is home cooking. You know
Speaker 2: you can't. You can't.
Speaker 3: What is the thinking behind that? Though? Do you know
Speaker 3: the record labels thinking behind slowing down?
Speaker 1: Is that trying to squeeze every dollar out of that
Speaker 1: project or like, you know, I part.
Speaker 2: Of me don't think it's the labels anymore. I used
Speaker 2: to be like, it's the labels they slowing you down
Speaker 2: there in a way, And then I had a really
Speaker 2: great conversation with Dallas Martin right, and he was like, man,
Speaker 2: and we want niggas to drop. We just want niggas
Speaker 2: to drop dope shit. He like, sometimes we'll let a
Speaker 2: nigga drop some weak shit just because we don't want
Speaker 2: to be the one in the way of them dropping.
Speaker 2: But it's like, nigga, they you the labels want product
Speaker 2: to move, Like why would they want less.
Speaker 3: Product and you hot?
Speaker 1: Well, here's here's this though, because I think the labels
Speaker 1: have interest in the contract, the overall contract. So if
Speaker 1: I only have l Russell for three albums and he's
Speaker 1: on his second album and his next album is his
Speaker 1: exit album, I've.
Speaker 3: Seen what labels try to prolong that.
Speaker 1: Process, to try to use it as some kind of
Speaker 1: negotiation power to say, yo, hold on, you can't drop
Speaker 1: that until we get to re sign, and they keep
Speaker 1: denying it.
Speaker 3: They don't say it flat out like that.
Speaker 2: I think that only is applicable to them if your
Speaker 2: shit ain't hitting.
Speaker 1: I think they did Young Boy like that on the
Speaker 1: way out of Atlantic. It's what they were allegedly saying,
Speaker 1: is that on his way out of Atlantic, they were
Speaker 1: trying to Kodak as well.
Speaker 3: I think that applies if your shit ain't hidden.
Speaker 2: If I come in and I'm righty rich and my
Speaker 2: first shit goes platinum diamond, you think I don't want
Speaker 2: a nigga to put out another one right after. I
Speaker 2: don't care if our contract for three years. If you're
Speaker 2: gonna give me more now, why would I wait three
Speaker 2: years later to get it? But if it ain't that,
Speaker 2: then it's like, we need to have you here until
Speaker 2: we get that again, you feel.
Speaker 1: Or it could be looked at as a loss for
Speaker 1: the label if they say we've just dumped. We made
Speaker 1: a lot of money, but we dumped two million dollars
Speaker 1: into getting your brand to a place where it's noticeable.
Speaker 1: It's a very recognizable brand. We're looking at a loan game.
Speaker 1: We don't want to just let this guy I walk
Speaker 1: out of the building. And if we seen we even
Speaker 1: seen fifty Cent play this trick with Young Buck when
Speaker 1: it was when he was trying to get out of
Speaker 1: that g on the contract. It's like, send an album
Speaker 1: in no sender, album in no. You're saying that you
Speaker 1: believe it's because the music.
Speaker 2: Listen right, I thought it was that too, And then
Speaker 2: the nigga was like nigga, we be trying to save
Speaker 2: niggas damn from putting out something we don't want you
Speaker 2: to fuck up?
Speaker 3: Yo? Could we hear it?
Speaker 2: Were the first niggas to hear, you know, because I
Speaker 2: thought it was what you were saying too, and sometimes
Speaker 2: it may be. But hearing that perspective from their side,
Speaker 2: it's like, I get that completely right. If you making
Speaker 2: me money, I'm never gonna slow you down. Yeah, But
Speaker 2: if I'm losing money, I'm gonna want the terms to
Speaker 2: aligning in the way that I set them.
Speaker 1: So what do you say in the NFL when you
Speaker 1: got a two thousand a year, two thousand yard Russia
Speaker 1: per year that they slapped the franchise tag on, Right,
Speaker 1: It's like.
Speaker 3: There's business.
Speaker 1: This ain't all about the money in the moment, like
Speaker 1: they're trying to they're trying to hold some of these
Speaker 1: generational talents and some of this, Like I don't know, man,
Speaker 1: it just almost feels like that that you don't think
Speaker 1: so loan Bro, you think they want lose money.
Speaker 3: Loan brouh.
Speaker 2: You hear how many things you gotta make scenario you
Speaker 2: gotta go through? Bro?
Speaker 3: You think it's pure money? Keep the money coming.
Speaker 1: So you think that the record sales are slowing down
Speaker 1: in a way, what the label is saying that ain't it.
Speaker 3: We're not putting that out. Listen, Bruno Marsh don't have
Speaker 3: these issues, Drake, don't have these issues. Why didn't niggas
Speaker 3: love to label so much?
Speaker 2: Because if you're making money, I'm gonna do whatever I'm
Speaker 2: supposed to do. The kid, I don't want to stop
Speaker 2: making money with you.
Speaker 3: Niggas.
Speaker 2: Start you making enough money them niggas be like, here,
Speaker 2: we'll give you an indie dishow so you can do
Speaker 2: your shit there as long as we get.
Speaker 3: Yeah, the nigga is, you know.
Speaker 2: And and it really skewed my perspective because I got
Speaker 2: a lot of offers early that the office came without
Speaker 2: more insight from the offerer. And you know, for me,
Speaker 2: I guess I'm so personal in my career that I'm like, no,
Speaker 2: if hole want to sign me to his label, hope
Speaker 2: will come.
Speaker 3: Talk to me about it. Right like that, in my mind,
Speaker 3: I'm like, you.
Speaker 2: Know, I got I was like, ho gonna be had
Speaker 2: to meet it and it was like no, and it
Speaker 2: was like we do he want to sign meet it?
Speaker 2: It's like all right right, that was my mind, so
Speaker 2: I couldn't even I couldn't grasp it happening in that fashion.
Speaker 3: And I'm with you on that.
Speaker 1: That's why a lot of this industry is smoking mirrors
Speaker 1: in that way where it's like, respect me enough to
Speaker 1: tailor this thing, respect me enough to consider everything that
Speaker 1: we've already been through, me traveling the world by myself
Speaker 1: building this thing.
Speaker 3: You dig what I'm saying.
Speaker 1: Like I get into some of these meetings because I've
Speaker 1: had means with everybody as well, and I'm just like, oh,
Speaker 1: y'all don't know, y'all, don't we gonna have an issue
Speaker 1: because y'all don't understand the product. You know what I'm saying,
Speaker 1: y'all look at the numbers, but the numbers is that
Speaker 1: way because I understand the product.
Speaker 3: Yeah, we can fuck those numbers. See. But that's the
Speaker 3: thing is.
Speaker 2: Like we we give them too much benefit of the doubt,
Speaker 2: uh not benefit of the doubt, Like we what matters
Speaker 2: to us doesn't matter to them. Right, the bank doesn't
Speaker 2: care what you use this loan for as long as
Speaker 2: you pay them back. But we be wanting them to
Speaker 2: care about the arts as much as us and it's
Speaker 2: like they're not artists, they're investors. Hearing that shit really
Speaker 2: like altered my perspective completely, and it was like, I
Speaker 2: start going through a bunch of situations I'll see online
Speaker 2: with artists who like, man, the labeled, the labeled did this,
Speaker 2: and I start just like you could you could find
Speaker 2: rational and everything when you fool when you hear full disclosure,
Speaker 2: it's just like, man, it's the nature of the beasts.
Speaker 3: That's the kind of business that is.
Speaker 2: So it's like, if you're gonna do any business in
Speaker 2: that business, just know it.
Speaker 3: Come with that type of energy. Like niggas. Them niggas
Speaker 3: there to make money.
Speaker 2: Some niggas care, but the niggas who cut the checks
Speaker 2: is there to make money.
Speaker 3: Real and they'll get put out if they don't make money.
Speaker 3: So they do have a parent.
Speaker 2: A nigga really can't bet on you because if you know,
Speaker 2: it's like, if it's gonna really take you five years,
Speaker 2: that's my boss looking at me for five years, Like nigga,
Speaker 2: when this nigga gonna start making money.
Speaker 3: Right, that's fucked up. But that's how it is.
Speaker 1: When you when you the Rock Nation situation, when you
Speaker 1: asked about whole What what was the thinking?
Speaker 3: What was they saying? Uh? She was just like, no,
Speaker 3: he's not gonna be there. You know. It was like.
Speaker 2: I guess, like I said, I was thinking too glamorous
Speaker 2: of it because of how I look at those things,
Speaker 2: you know, And I don't I don't think it was
Speaker 2: a malicious act.
Speaker 3: It's just like I don't know.
Speaker 1: And do you think that they do you think that
Speaker 1: they really appreciated what you've done? Like did the offer
Speaker 1: look like they appreciated the work you've put in, the
Speaker 1: money you've made, the sheets you can ship.
Speaker 2: I think at that time the offer was very reflective
Speaker 2: of whatever value I thought I had the end.
Speaker 3: It wasn't a bad offer.
Speaker 2: The original offer that came before the actual offer wasn't
Speaker 2: bad offer. And the parameters around it just felt funny
Speaker 2: to me at the time.
Speaker 3: You know, it was like.
Speaker 2: There was no money in the original contract. It was
Speaker 2: like a fifteen K discretionary fund. And then it's like, oh, yeah,
Speaker 2: come to the office, we coming here, like how do
Speaker 2: you feel about the deal? And I'm like there's no
Speaker 2: money and he was like, oh, it's a mistake, right,
Speaker 2: And he made a call and they sent in a
Speaker 2: new one, like it was immediate and it had money
Speaker 2: attached to it.
Speaker 1: So you're telling me that the original deal had zero
Speaker 1: dollars and they participate.
Speaker 3: Eighteen K discretionary fund.
Speaker 1: But that's nothing right in the grand scheme of things.
Speaker 1: But I'm saying, and they had participation in they had
Speaker 1: financial participation in the benefit of the music right with
Speaker 1: no investment, and they said it was a mistake.
Speaker 2: And then after you said it's a mistake, the other
Speaker 2: one came that had the money, and it just didn't
Speaker 2: sit right with me to where I could do it
Speaker 2: because it felt like, I don't know, that's a lot
Speaker 2: of money to make a mistake with. And even if
Speaker 2: it was a mistake, it made me start thinking like
Speaker 2: if I would have signed the one with no money,
Speaker 2: would you have told me it was a mistake. No,
Speaker 2: And once I I feel like that, it was hard
Speaker 2: to like it's really hard to do business after that.
Speaker 2: And it didn't, you know, like I said, it didn't
Speaker 2: come with no explanation up even even after like I
Speaker 2: did the interview with Math and were talking about it
Speaker 2: and it went viral, it didn't come with like a
Speaker 2: call of like, no, bro, this is why you know,
Speaker 2: like a I just feel like a genuine nigga would
Speaker 2: get your call if they was ever trying to sign
Speaker 2: you today shit and how you be a part of
Speaker 2: what they're doing. But it didn't come with a call,
Speaker 2: and I don't I don't think it's any genuine, but
Speaker 2: I just feel like nigger, I need a call.
Speaker 1: And you know, we respect whole, but hole is hell
Speaker 1: to a standard as well, Like he can't just do
Speaker 1: anything either, you know, and.
Speaker 3: But he can, he really can't.
Speaker 1: Why so because we can lose respect for hope, like
Speaker 1: we've lost respect.
Speaker 3: For a lot of the great right, you know, we can,
Speaker 3: we can change whole perception to the world.
Speaker 1: Right if if if, if a lot enough people are
Speaker 1: going through things that are unfavorable and unfair and unwarranted.
Speaker 1: You know, he's not above, he's not above reproaching.
Speaker 2: Them, right and that And that's actually exactly how I felt,
Speaker 2: you know. I was just like, if you're too big
Speaker 2: in your journey to come higher at someone that you
Speaker 2: want to sign to your infrastructure, bring into your system.
Speaker 2: It's not a system all necessary want to be in
Speaker 2: because I want somebody who cares enough to be like, bro,
Speaker 2: I really fuck with you and I want you to
Speaker 2: come here and here's why.
Speaker 3: But I also get it.
Speaker 2: It's like it's a business venture that he has that
Speaker 2: he's empowered other people to run.
Speaker 3: So I understand it, Like.
Speaker 1: I get the lining on the back of his legacy, right,
Speaker 1: and we say Rocknation, we say jay Z right, you know.
Speaker 3: And and even when you sign.
Speaker 1: The rock Nation, when you go abroader, you go somewhere
Speaker 1: you say, I'm signing to jay Z.
Speaker 3: Now do bsiness with jay Z right, I'm signed the hall.
Speaker 3: This is the saying, you know.
Speaker 1: Yeah, So it's like I think even him, I'm sure
Speaker 1: he respects their responsibility comes with it.
Speaker 2: But you know, also it made me think like is
Speaker 2: he is he trying to go in the route of
Speaker 2: like where it's a death Jam or in Atlantic, because
Speaker 2: if you signed to death Jam, you know, say I'm
Speaker 2: signed to Russell Simmons in the whole come from us.
Speaker 3: So it's different. It's like it's like it's like your
Speaker 3: child or something, you know, whole come out of this game.
Speaker 3: Family family, like family.
Speaker 1: You got rich off this off us like this nigga,
Speaker 1: I sold that ship, you sold. I listened to you.
Speaker 1: We wrapped the balls, you wrapped we come.
Speaker 2: Up under this the same unbrought, you know, and this
Speaker 2: is why I got so much grace. I just need
Speaker 2: a call because I also like, though that is all true,
Speaker 2: we still not really entitled to anything, of course, because
Speaker 2: sometimes you know, when my fans, I have to remember
Speaker 2: that me giving anything I gave is enough because I
Speaker 2: never had to give anything right. So that's that's where
Speaker 2: like I understand the human and the whole ordeal.
Speaker 3: It's just like, let's have a conversation.
Speaker 1: Still, I still think, and that's that's the honest truth, man,
Speaker 1: because don't owe no nigga nothing right.
Speaker 3: So that's that's more right, Like that's the truth, man.
Speaker 3: But at the end of the day, it's like.
Speaker 1: Bruh, we talking about it's a lot of young men,
Speaker 1: men coming out of dolls.
Speaker 2: Like I'm a young black independent nigga building infrastructure out
Speaker 2: of Valao.
Speaker 3: You know. I think that there's a certain.
Speaker 2: There's a due diligence for ogs, you know, in every
Speaker 2: lane to just be pathed to the niggas who like,
Speaker 2: like my whole team is like I seen splash and
Speaker 2: it's like, no, this nigga's one of them. You got
Speaker 2: that due diligence. You know, to Bro, that's culture exactly.
Speaker 1: And I and I know hope is tapped in because
Speaker 1: I've seen whole with the tax stones of the world.
Speaker 1: It's like that don't get on your radar unless you
Speaker 1: tapped into the streets and I culture for real, So
Speaker 1: you can't on one end see what happens, is right,
Speaker 1: That's what be the problem. Right, It's like, yo, Bro,
Speaker 1: we gotta make sure that we consistent in our messaging,
Speaker 1: in our approach, especially when we at the highest level,
Speaker 1: the highest we and you held to the highest regard.
Speaker 3: So I have I couldn't sign with Recknation without Meetinghole.
Speaker 2: So see that's that's how I felt, and that that's
Speaker 2: exactly what.
Speaker 3: It what it was.
Speaker 2: It just didn't Yeah, like I feel like I shouldn't
Speaker 2: have even got a deal without meaning, Like I shouldn't
Speaker 2: have even got an offer without meeting whole.
Speaker 3: Like it was just so yeah, I don't know when.
Speaker 1: You when you started on this journey, who inspired it?
Speaker 3: Man?
Speaker 2: The culture I've always I've just been immersed in coaching
Speaker 2: my entire life. Like after we've done on the so
Speaker 2: we got a culture on there, and it's just like
Speaker 2: movies from my past that I grew up came like
Speaker 2: I was just immersing culture. And when you get to
Speaker 2: a point in your life where you realize there's people
Speaker 2: behind those things, Like somebody had to sit and make
Speaker 2: those and they had cameras and they had a crew,
Speaker 2: and you realized, like, these are human acts. Nigga, I'm
Speaker 2: on everything. I'm on everything. I could get some tool. Yes,
Speaker 2: if you could do it. I mean I could do
Speaker 2: that exact same thing, and I could get some too.
Speaker 2: I don't want it no other way, man.
Speaker 3: I love it.
Speaker 1: And let me ask you this too, what is your
Speaker 1: feeling about record labels? Like what do you feel about
Speaker 1: the music business and or record labels.
Speaker 2: I've had a period of my life where I was against,
Speaker 2: a period where I was neutral, and I think now
Speaker 2: I'm in a period where I'm four if it's aligning
Speaker 2: to where we could, Like if a nigga like me
Speaker 2: that make the kind of music I make and has
Speaker 2: the mind I have and making the impact I'm making
Speaker 2: independently can find a partner that has all the resource
Speaker 2: and infrastructure that wants to do great business, have a
Speaker 2: great deal and make a lot of money together and
Speaker 2: allow me to do everything I'm already doing just bigger.
Speaker 2: I think that is the greatest thing that can happen
Speaker 2: to culture. The right parties get together and it's like
Speaker 2: this should be at the top, this should be propelled
Speaker 2: because it's like we have those discussions in debates and
Speaker 2: propel shit that ain't even positive, like it only has
Speaker 2: a negative footprint to it, and we like, let's rally
Speaker 2: together and put this. We're gonna make sure everybody he
Speaker 2: sees this. So if we do that with a nigga,
Speaker 2: that that you feel like, nigga, I'll fly to the
Speaker 2: Bay to go from somewhere.
Speaker 3: I fuck.
Speaker 2: If we feel like that, it's only a wins, it's
Speaker 2: one of the biggest wins.
Speaker 3: Yeah, yeah, that's for sure. And that's we're gonna get
Speaker 3: to that too, because I do like that. You know.
Speaker 1: I had a conversation with D One, a kind of
Speaker 1: rough conversation because D One, in my opinion, seems his
Speaker 1: brand seems a bit more and I got a lot
Speaker 1: of love for D One. When I speak about D One,
Speaker 1: I don't want people because some weird way they got it.
Speaker 3: Well, when you critique d One, you critique.
Speaker 1: In God like you like you're going against Jesus Christ
Speaker 1: or something, not him in itself, but like because of he,
Speaker 1: because he's staying for the word of God that he
Speaker 1: that that be careful.
Speaker 3: When you you critique him.
Speaker 1: But I'm a righteous man, right, so I think those
Speaker 1: tough conversations I'm comfortable having. But I think his brain
Speaker 1: is a bit more disconnected.
Speaker 3: Right.
Speaker 1: It's positive, but it seems like it's a little more
Speaker 1: disconnected yours.
Speaker 3: It's positive, but it's still loss.
Speaker 1: Yeah, And I think that I think that I want
Speaker 1: to take a little time and applag that, Like that's
Speaker 1: a beautiful thing to not glorify.
Speaker 3: The killing of the culture but be killing the culture. Yeah,
Speaker 3: you know what I mean. So I want to big
Speaker 3: you up for that, bro, Like.
Speaker 2: I appreciate that that shit mattered to me, Like because
Speaker 2: I know how how easy conscious can become corny and
Speaker 2: become unreceived. Yes, right, because it's like once people are
Speaker 2: associated where it's like you man, sometimes, if you told
Speaker 2: me Jesus walked on water, it made me feel like, well,
Speaker 2: I can never be Jesus and niggas don't walk on water.
Speaker 3: But if you told me he.
Speaker 2: Sat and meditated and took care of his people and
Speaker 2: then you know, like, but it's like that quick depiction sometimes,
Speaker 2: like if you come off too righteous and it's never
Speaker 2: a you thing, it's just the people receiving it, Like
Speaker 2: you can never be too righteous, I can only receive
Speaker 2: you as too righteous, right, So depending on where the
Speaker 2: people had a lot of niggas that just write it off.
Speaker 2: But I'm still it took me a long time to
Speaker 2: find a median between preachy and just human.
Speaker 3: Right, because my thing was with d One.
Speaker 1: I was telling him, Yo, you're critiquing rappers, bro, And
Speaker 1: so when you critique rappers, if you have a solution,
Speaker 1: give the solution to the world. That's what all the
Speaker 1: great creatives are doing. I'm not telling no particular person
Speaker 1: to howlt me. I'm gonna give my game to the
Speaker 1: culture and show up on your desk. It's gonna show
Speaker 1: up on your desk, dog, because I'm giving the solutions
Speaker 1: to the world. I respect the universe enough to believe
Speaker 1: that this a penetrating hit the people that need to hit.
Speaker 3: You know.
Speaker 2: I think sometimes I remember I was writing the Fuck
Speaker 2: the Industry freestyle. It was originally called fuck Double Sael Freestyle, right,
Speaker 2: and T was like, why so narrow and then, and
Speaker 2: I was like, you're right the industry, you know. And
Speaker 2: sometimes I feel like his critique and Rick Ross and
Speaker 2: meat meal, it was still relevant.
Speaker 3: It was just narrow you know. It's like it's like
Speaker 3: we could it.
Speaker 2: It's a lot bigger, but he narrowed in for that moment,
Speaker 2: but it was still relative.
Speaker 3: Like he has a valid point.
Speaker 2: Like when you grown man and you telling niggas to
Speaker 2: kill naves, lies, don't perpetuate that.
Speaker 3: The you do have a due diligence. It's like, yeah,
Speaker 3: you can.
Speaker 2: I was at Unsad Guru cap and he was like,
Speaker 2: you know, everybody look at freedom as like the ability
Speaker 2: to do what you can. And he's like, just because
Speaker 2: you can't say something doesn't always mean you should say
Speaker 2: it or can't do it, you know. Like he was
Speaker 2: just asking niggas to be more conscious and valuable of
Speaker 2: their output. And I don't think that's that's out of reason,
Speaker 2: but it's also niggas don't have to you know.
Speaker 3: But here's here's the thing.
Speaker 1: Right, My thing was, it was all way good until
Speaker 1: you said I want to meet with y'all to have
Speaker 1: them that's my part.
Speaker 3: So you think it's like a nigga trying to get
Speaker 3: in the circle.
Speaker 1: What I need dinner with some nigga rapping about killing
Speaker 1: and I'm righteous, I'm the Christian man.
Speaker 3: I'm gonna tell y'all how to fix that. I don't
Speaker 3: even want. I don't need to come, because the solution
Speaker 3: is for the kids. You know, though I don't know.
Speaker 3: I think that's valid because I think.
Speaker 2: Like he's He's saying, I want to open the door
Speaker 2: for conversations. Well, I can explain to you why I
Speaker 2: feel this way, because.
Speaker 1: You to the world if I meet Meal, like if
Speaker 1: I tell you now, but niggas receive it differently through
Speaker 1: the Internet than through conversation like this, Like we we
Speaker 1: able to holler differently right here than anything I could
Speaker 1: put on the internet.
Speaker 2: Even if something happening I went on innet and I'm
Speaker 2: like little Nigga was at my.
Speaker 3: House, it would never be the conversation that we can
Speaker 3: have like this.
Speaker 1: Yes, but this is an overarching point that you're making. Again,
Speaker 1: why so narrow? So my thing was there's no there's
Speaker 1: no need for you to meet with meet Meal and
Speaker 1: Jim Jonpes. My thing is this if I say, yo,
Speaker 1: I heard they still in kids. Sophiels I don't need
Speaker 1: a line of niggas that own kids feels outside my house.
Speaker 3: I need to get on my platform and say the
Speaker 3: way you stop them from stealing your kids? Right I hear?
Speaker 3: I need to let them. I need to put the
Speaker 3: solution out to the world.
Speaker 1: Hey, this is how you stop him from stealing your kids?
Speaker 3: Of feel Oh God, this nigga good? You see what
Speaker 3: I'm saying.
Speaker 1: So it's the self serving aspect that makes you come
Speaker 1: off as oh, no, get in the circle. Yeah, have
Speaker 1: dinner for what, get a solution to the world. It's
Speaker 1: more than just them three doing it. It's a culture
Speaker 1: of it. At that time, a couple of those guys
Speaker 1: didn't even have music out. Then then Joe Budden come
Speaker 1: on on the list and it's like, y'all can't well.
Speaker 1: He told me, I can't wait to meet Joe Budden
Speaker 1: and hug Joe Budden. And I'm saying for what. I
Speaker 1: ain't saying that. I ain't saying that you want for
Speaker 1: being righteous. I'm saying that what.
Speaker 3: I mean.
Speaker 2: Sometimes that is the feeling though behind.
Speaker 3: I can't wait to meet holding huggm. It's different, bro.
Speaker 1: Hold them pulled into this culture in a different way
Speaker 1: than Joe Budden. D One ain't got no d one
Speaker 1: ain't got no right. What you pulling from Joe Budden?
Speaker 1: That that I ain't respectfully like I'm saying that a rapper,
Speaker 1: a Christian rapper, though a Christian rapper, that is saying
Speaker 1: meet me a Jim Jones.
Speaker 3: Rick Ross, y'all need not.
Speaker 2: But you know, you know, though he's not a Christian rapper,
Speaker 2: he's a human, that's right. And I know and that
Speaker 2: is the base of that interaction when you when you
Speaker 2: put rolls and titles over it and he's the rappers
Speaker 2: and it's the rapper, it kind of no no, because
Speaker 2: what happened was he the one inserted the fact that, yo,
Speaker 2: I'm feeding the kids and doing this for the kids,
Speaker 2: and y'all are destroying the neighborhood.
Speaker 3: So he brought them dudes.
Speaker 1: This wasn't talking about bro And I'm saying, if the
Speaker 1: industry has the problem, if you have mice in your house,
Speaker 1: you did, I know.
Speaker 2: But I think I think also maybe we're going to narrow.
Speaker 2: Maybe it wasn't even like it was only Rick Ross
Speaker 2: and meat Meal because they had just.
Speaker 3: Dropped the name was on the promo run at the time.
Speaker 2: Right, If it was somebody else on the promo run
Speaker 2: at the time, it probably would have ended up being there.
Speaker 2: Maybe it wasn't as narrow as them, but as narrow
Speaker 2: as the moment, and we're just making it them, you know.
Speaker 1: Still the solution is the same, right if your point
Speaker 1: is that, Yo, the kids are listening.
Speaker 3: The kids are listening.
Speaker 1: Were talking about meat mealing rick Ross, that sould and
Speaker 1: let's put real numbers out there. Sixty six k the
Speaker 1: first week. Man, we got people selling two three hundred
Speaker 1: thousand of that kind of lineage, of that kind of climate,
Speaker 1: that dancing in that rain. That again, putting that solution
Speaker 1: out They still in kids of feels this is how
Speaker 1: you stop it.
Speaker 2: Right.
Speaker 1: So I'm telling y'all that, Yo, this affected the kids,
Speaker 1: and I think y'all need to alter that.
Speaker 3: I think there's a way to do that.
Speaker 1: And I'm saying that it was okay until you said,
Speaker 1: in my opinion, I want to have dinner.
Speaker 3: Right, What changed your mind about record labels? What? What
Speaker 3: was that switch? It's been gradual.
Speaker 2: The bigger I've been getting, the better meetings and conversations
Speaker 2: I get to have because my leverage is higher versus
Speaker 2: early on. So now it's like I get to sit
Speaker 2: with a tune g or get to see with a Dallas,
Speaker 2: or get to sit with this guy who's evp here
Speaker 2: and this is you know, and the conversation is different
Speaker 2: at that level. And it's just been gradual, like because
Speaker 2: I've been getting to talk to these niggas and as humans, right,
Speaker 2: you know, like like like it's not just business. Sometimes
Speaker 2: it's just like a human bill like nor from Death Jam.
Speaker 2: It's like adult human like nigga beyond the bid like
Speaker 2: whether the business work or not?
Speaker 3: Here though humans.
Speaker 2: So when you meet the humans behind it and they
Speaker 2: explain it with their perspective, and it's not just an
Speaker 2: outside perspective because you knocking on the window and you
Speaker 2: think you know what's going on, it just it alters
Speaker 2: it a lot. And when you when I started realizing
Speaker 2: that the only thing that can happen to me is
Speaker 2: what I allowed.
Speaker 3: To happen to me as far as business exactly. So
Speaker 3: what changed with the conversations though, Like, was it is
Speaker 3: it points? What what is a good deal look like
Speaker 3: to you? Is it splits? Is it points? Is it?
Speaker 3: Is it? What change?
Speaker 2: What the conversation was me asking more questions about everything
Speaker 2: I used to wonder about that I thought was a
Speaker 2: thing with the niggas, Like why y'all slowing niggas down?
Speaker 2: I asked that question, all the questions that niggas be
Speaker 2: like what about the streaming?
Speaker 3: Why how that should be powered? What be happening?
Speaker 2: When I asked all the questions and the answers I
Speaker 2: got was just like as simple as you would think
Speaker 2: it is. And when you got somebody that just tell
Speaker 2: you truthfully what they experiencing, Like a nigga who worked
Speaker 2: there telling you and a nigga who got the offer
Speaker 2: who you never seen with the label and shits telling you,
Speaker 2: it's two different things.
Speaker 3: You feel me, there's different information based.
Speaker 1: Yeah, yes, yes, yes, yes, And that's why it's always
Speaker 1: and that's why we have a responsibility to over communicate, bro,
Speaker 1: because we are in those rooms where we don't know
Speaker 1: the next time somebody will be independent with the infrastructure
Speaker 1: you got this able to have those kind of meanings
Speaker 1: we don't know, especially from this area, right, Like you don't.
Speaker 3: Know niggas never bring it back. I'd be bringing it back.
Speaker 2: I'm like, oh no, they said, Like I'm one of
Speaker 2: the few niggas who've you've gotten to see through documentation
Speaker 2: perspective change and share why it's changing and shared.
Speaker 3: Now, this is real, This isn't you feel me?
Speaker 1: Like?
Speaker 3: Niggas don't share the information? Right? Is it? Because they
Speaker 3: ain't got it?
Speaker 1: It's are we watching them hanging? Might be watching them hang?
Speaker 3: Bro were clapping while they hang? You know what I'm saying?
Speaker 1: Because these dudes, again, the black culture has a very
Speaker 1: a very high interest in like perception.
Speaker 3: You can do a lot if people just perceive you
Speaker 3: as winning.
Speaker 1: I think a lot of these guys don't even know
Speaker 1: what they're making or spending a year.
Speaker 3: As long as they can look the same to the audience.
Speaker 1: They don't care if they five albums in debt, sixty
Speaker 1: million in debt with the labe. As long as I
Speaker 1: can still take the private have the rolls, Royce, take
Speaker 1: the pictures doing this, that and the third. I'm willing
Speaker 1: to sacrifice the actual reality for the perception, right.
Speaker 3: And you can't knock a nigga for that. You can't.
Speaker 2: You really can't, damn. Because if if a nigga want
Speaker 2: to know and don't know, that's one thing. But if
Speaker 2: a nigga don't want to know and don't want to know.
Speaker 2: I can't have no problem with that. Facts you don't
Speaker 2: want to know, you're trying to tell a nigga who
Speaker 2: don't want to know. That's like trying to teach the
Speaker 2: nigga math who like, nigga, I'm telling you, I'm looking
Speaker 2: at you and telling you, nigga, I don't give a
Speaker 2: fuck about that, and you like, but nigga, you need
Speaker 2: to know this, and it's like that'll that never works.
Speaker 3: That never works. What drives that though?
Speaker 1: Maybe is it because I have a hard time believing
Speaker 1: they don't want to know.
Speaker 3: I think it's the why they don't want to know.
Speaker 2: It's different right that that that is a factor, but
Speaker 2: it doesn't override the fact that they don't want to
Speaker 2: know until you could teach them and then they get them.
Speaker 3: That was to a point where they want to know.
Speaker 3: But I hold culture, saw TLC, I hold culture.
Speaker 2: But we didn't. But we didn't, damn but we didn't.
Speaker 2: Niggas found out.
Speaker 3: You know.
Speaker 2: It was like even when niggas found out, like when
Speaker 2: they did, they announcement like this is what's happening. The
Speaker 2: niggas who getting announced to is like we don't know where,
Speaker 2: understand none of it. Like half the time we be
Speaker 2: discussing deals in terms and we really like until I
Speaker 2: got into it, I was like, damn, my perspective was
Speaker 2: so skewed because I ain't no shit.
Speaker 3: But still had a mean perspective because it's still.
Speaker 2: And you're something to nigga, You standing on call when
Speaker 2: you when your perspective in your opinion ain't based off
Speaker 2: experience like true knowledge. Nigga was there and I touched
Speaker 2: it and I seen it. You standing on the cloud. Nigga,
Speaker 2: that house ain't built on nothing. That house ain't built
Speaker 2: nothing but opinion.
Speaker 1: And knowing his participation, I tell people, knowing his participation,
Speaker 1: and there ain't no way like people be saying, I
Speaker 1: know what I'm talking about, knowing his participation and if
Speaker 1: you ain't participated, you gotta stay away from that word, right.
Speaker 3: You know what I mean?
Speaker 2: That nobody You didn't play, You didn't play like a
Speaker 2: nigga's perspective on what happens in the league and white
Speaker 2: players do what they do who didn't play. It's like, Nigga,
Speaker 2: you could tell that at twenty four hour fitness, you
Speaker 2: don't need to go educate the.
Speaker 3: World where it's off.
Speaker 1: And that's why in media it gets confusing, right, because
Speaker 1: some guys are black people, but they're not cultured people.
Speaker 1: So you will have a black person speaking on a
Speaker 1: little russell coming out the bay or a rapper, and
Speaker 1: they not understand what they've been through, what they're talking about,
Speaker 1: what they even looking.
Speaker 3: At, but sharing their opinion as it's a fact.
Speaker 1: Right, and because they shut a skin color, don't nobody
Speaker 1: look into the background of.
Speaker 3: It, like, yo, you play kickball? Did you grow up?
Speaker 2: Like?
Speaker 3: Did y'all like play hide and seek in the neighborhood?
Speaker 3: And line, are you a real person?
Speaker 2: Yeah?
Speaker 3: You won off with real experience right?
Speaker 2: Right?
Speaker 3: Yeah? Or respectfully did you?
Speaker 1: Cause if that's the case, not saying you don't have
Speaker 1: a place in the culture, but let it be known
Speaker 1: that you're speaking from that perspective because it's blurring the lines.
Speaker 3: People are don't people are not understanding, right.
Speaker 2: You have to say that you're telling the story from
Speaker 2: the outside of the house. Yes, you gotta be at
Speaker 2: this what was going on from the front door. It
Speaker 2: was closed, but this is what I heard from the
Speaker 2: front door. You gotta say, this is what I heard
Speaker 2: from the front door. You feel me, and that's what
Speaker 2: niggas is leaving out right, which is why the information
Speaker 2: come back the way it does, and you will have
Speaker 2: niggas like I hate labels. I don't ever want to
Speaker 2: stun like Nigga, I was so independent to sometimes I
Speaker 2: feel like to a fault because if I was more
Speaker 2: open minded to it and I didn't have a perspective
Speaker 2: of the fu heyse that I could have bended a
Speaker 2: great situation like I've been able to do a lot
Speaker 2: of nation, you know, like I would have been able
Speaker 2: to accomplish that earlier. But the knowledge based like you
Speaker 2: feel me, you don't know until you know, and you
Speaker 2: don't really know until you go touch it, feel it,
Speaker 2: see it, smell it, and and when you do that,
Speaker 2: you understand that all all all possibilities exist. These niggas
Speaker 2: is trash some of them, and they cheat and they lie,
Speaker 2: and the niggas be stealing money and laundering that exists
Speaker 2: like in the world. And then it's some of these
Speaker 2: niggas here who like Nigga that I love this shit.
Speaker 2: This is all I do. I like to put out here.
Speaker 2: I like to make money off this shit because just
Speaker 2: what we make the best right and that exists too.
Speaker 2: Just like in the world, it don't change when it
Speaker 2: gets into a building. A label is literally just a
Speaker 2: building with the surround with the world in. Like you
Speaker 2: put the world in one building and then you build
Speaker 2: a building over it, and all the niggas that was
Speaker 2: in that little group right there is at the label.
Speaker 2: You got all different kind of niggas up in this motherfucker,
Speaker 2: you know.
Speaker 3: But now there is a power structure of the label too.
Speaker 1: It's good to have people in position that's decision makers
Speaker 1: that understand culture because even a lot of times they
Speaker 1: have people in position who oh yeah, no, you work
Speaker 1: for Atlantic, you understand culture, but you ain't got no power.
Speaker 1: You powerless, you know what I mean, Like your vote
Speaker 1: even really counting the building when I'm talking about for
Speaker 1: real skin and them be the best niggas.
Speaker 2: Would be the good niggas and be like, man, if
Speaker 2: you in this place, I'll be here, man, you feel me,
Speaker 2: Like yes.
Speaker 1: He's just like I know, man, I know I'd have
Speaker 1: gave it to you. Your folks is they don't know man,
Speaker 1: like I gotta go.
Speaker 3: To the problem.
Speaker 2: They're not empowering the niggas who are those niggas even,
Speaker 2: you know what's crazy.
Speaker 3: I met a few niggas who like.
Speaker 2: People will be like, oh no, he one of them
Speaker 2: he liked, and then you meet him and it's like,
Speaker 2: it makes me I got a question your perception of
Speaker 2: what one of them niggas is now because it's like.
Speaker 3: No, he not even say yeah.
Speaker 1: And that's the thing about this game, man, I think
Speaker 1: so like when we talk about rock Nation, all of
Speaker 1: these guys that come from REP they have a supreme
Speaker 1: understanding of branding, so they know what you can get
Speaker 1: done just off character, just off you know, just.
Speaker 3: Off a jay Z character or a Diddy character.
Speaker 1: These kind of guys that did so much in this game,
Speaker 1: bird Man or just some of these names carries so
Speaker 1: much weight that you can sign to them, never meet
Speaker 1: them and run around saying their name, and you will
Speaker 1: feel like something.
Speaker 3: And I'm saying, how can you do? That's craziness to me?
Speaker 3: Oh God, right to me though, right to give you a.
Speaker 2: Because because of how we run our lives, you feel
Speaker 2: me because I feel the same, Like, no matter how
Speaker 2: big it is, if I'm bringing you into the system,
Speaker 2: I gotta meet you, yes, because it's my system and
Speaker 2: you might fuck my shit up because I didn't meet you.
Speaker 2: You feel me, But unless you, I don't know, I
Speaker 2: don't know right because because how we how we perceive
Speaker 2: it isn't the way that it's being perceived massively right,
Speaker 2: and there's no right or wrong, like everybody is to
Speaker 2: each its own.
Speaker 1: Do you think it's that the rappers don't want to
Speaker 1: don't want the information, or is it that they don't
Speaker 1: want to wait on the cake to bake?
Speaker 3: Right? It's because sometimes I.
Speaker 1: Think it's the it's the the impatient because they want
Speaker 1: to hurry up and shine.
Speaker 2: I think it's both. I don't think they don't not
Speaker 2: want the information. I think they just don't consider it,
Speaker 2: like they just don't care, Like it's like that's just
Speaker 2: not even a thing that's crossing their mind, you know,
Speaker 2: especially niggas like you won't drugs and you sit there
Speaker 2: and you move like there's a lot of things you
Speaker 2: don't considering them. States like when I when I smoke
Speaker 2: too much weed, it's ship I stop considering that I
Speaker 2: should consider. So imagine if it's beyond that and you
Speaker 2: fucking around with bitches and like like you're just your
Speaker 2: mind is already distracted. Enough with everything and your paper
Speaker 2: coming here here. It's easy. It's easy to like nigga,
Speaker 2: you ain't need you ain't even ask no questions. Nigga like,
Speaker 2: I got a whole life, I'm tending to sow it.
Speaker 2: You know, in that state, you're not even really thinking
Speaker 2: about all that shit.
Speaker 1: Because I think about like some of these guys that
Speaker 1: get in the label system, it's like they leave with
Speaker 1: nothing and the label squeeze all the money they.
Speaker 2: I don't think that's ever true. I don't think that's
Speaker 2: ever true. I ain't see a nigga leave a label
Speaker 2: with nothing.
Speaker 3: Nothing is relative though, right Listen.
Speaker 2: Niggas who go to labels don't make no hit, but
Speaker 2: the labels still somehow figure out a way to make
Speaker 2: sure we know they exist. Even when they leave, they
Speaker 2: leave with that little russell like I'm in a v
Speaker 2: and I put up a thing that say, make me
Speaker 2: an offer. I'm here, I'll come with whatever, put your
Speaker 2: shit in. Any one of them niggas could do that
Speaker 2: and his money rolling in the only way you leave
Speaker 2: with You can't leave with nothing. If a nigga gave
Speaker 2: you all the notariety of like a name where people
Speaker 2: want to hire you and book you. See, they can't
Speaker 2: give you the amount of money that's gonna mount to that.
Speaker 1: That to me is the smoke screen when I say
Speaker 1: leave with nothing. See, I'm watching Kanye and I'm watching
Speaker 1: how he's moving around. I remember a long time ago
Speaker 1: when Kanye was beefing with Adidas. I heard him say something.
Speaker 1: He said, ma'am, not only Kanye, there's a guy in
Speaker 1: the conservative market of doing what I do named Steven Crowder,
Speaker 1: large guy worth two three hundred mellion with this micaerophone.
Speaker 3: You know what I'm saying.
Speaker 1: You may not never know him, but he living that
Speaker 1: conservative market. Say something wild stuff of intellectual people. But
Speaker 1: they just wild folks. But I heard Kanye tell Adidas, hey, yo,
Speaker 1: I'm moving around with three million emails.
Speaker 3: And that's what I mean.
Speaker 1: I mean when I say leave with something, I'm saying
Speaker 1: information analytics.
Speaker 3: That brand shit.
Speaker 1: That brand shit is powerful when you've got the information
Speaker 1: to back it. The brand ain't worth nothing without the information.
Speaker 1: It's the car without the motor. It's literally worth nothing.
Speaker 1: Like being famous, Like you got people that's doing interviews
Speaker 1: for five hundred dollars.
Speaker 2: This famous Listen if all this got took from me
Speaker 2: and all I had was me. I'd get it all back.
Speaker 2: You got the information, though you ain't just got the brand.
Speaker 2: See what happens on the label where y'all would just
Speaker 2: where we at today, a nigga could get dropped out
Speaker 2: of labeled today and go on YouTube and find all
Speaker 2: the information and start back flooding and he.
Speaker 3: Backed, Yeah, come new like you when.
Speaker 2: You sign yourself up for something that's like damn, you
Speaker 2: gotta take your accountability running over your case and come new,
Speaker 2: go go, get to go, start building new, because the
Speaker 2: longer you relic.
Speaker 3: Over that is like, bro, you're wasting.
Speaker 2: You could have been came new and niggas would have
Speaker 2: been back on that ship. You would have wiped that out,
Speaker 2: you feel me? But they bro, them niggas never leave
Speaker 2: you disabled, which is the crazy thing. Like where I
Speaker 2: made it to now on my journey, it's like when
Speaker 2: you coming out, it's niggas who we ain't hurting him
Speaker 2: and ching he's still getting.
Speaker 3: Booked, that's labeled doing ching.
Speaker 2: He still he ain't if them niggas ain't backing him
Speaker 2: no more. Wa ain't hurt nothing from.
Speaker 3: He that's his name. He was in that system.
Speaker 1: That's true, nigga, he's still getting booked off since back then.
Speaker 2: You mean, like you feel me like what they when
Speaker 2: you give a nigga that like that's literally you either
Speaker 2: give a nigga a fish or you give him a
Speaker 2: fishing pole in the information that had a fish. But
Speaker 2: even if you don't give him the information that had
Speaker 2: a fish, but you gave him a fishing pole, a
Speaker 2: nigga gonna figure out how to catch a fucking fish
Speaker 2: if you want a fish and they never leave you without.
Speaker 3: A fishing pole. You mean your name is you the
Speaker 3: nigga who they cat you next to? That more niggas movies?
Speaker 3: But see you sign over that song?
Speaker 1: So again, like you said, he doesn't own the song,
Speaker 1: but he owned the brand.
Speaker 3: He own hisself.
Speaker 2: Fuck that song. Go make a hundred mole. The fuck
Speaker 2: you niggas fighting over. Once you fighting over, go make
Speaker 2: no bread. They gave you all this shit to make
Speaker 2: your bread. Go make more bread like you can't.
Speaker 3: It's just.
Speaker 2: Uh, I forgot what book it was in. But one
Speaker 2: of the laws was like stay out of court, like
Speaker 2: you don't want to get caught in that whole in
Speaker 2: this situation back back and that ship slow in your
Speaker 2: You could have already been back on top where you
Speaker 2: want to be. But some niggas is like, you know,
Speaker 2: you know you needed the niggas, so now you gotta
Speaker 2: make it like they for it ain't half nigga you
Speaker 2: like because you needed the niggas, Nigga, you could go
Speaker 2: do that. You know, sometimes them giving you your freedom
Speaker 2: is the best thing. They don't cut niggas who make
Speaker 2: the money.
Speaker 3: Wow, that's a fact.
Speaker 2: You don't cut the niggas putting up points like nigga.
Speaker 3: You don't see a nigga scoring and get into it.
Speaker 1: And there is a place where you can where y'all
Speaker 1: cannot reach terms with someone that's just making money because
Speaker 1: now I see the power in the money I'm making
Speaker 1: and so now I'm not gonna you won't give me
Speaker 1: a favorable deal, So we don't do.
Speaker 3: You think that you don't always get you the terms.
Speaker 2: You want to know if that's still true, because when
Speaker 2: you bringing it in, they give you deals that make
Speaker 2: the coach be like, how the fuck you get they
Speaker 2: got that? You think that them type of deals exist,
Speaker 2: but niggas ain't getting them if they bringing it in.
Speaker 3: Their tailor make the deal.
Speaker 1: If you gets to a certain level like a drake,
Speaker 1: you only have those issues when it's like you may
Speaker 1: not even be performing at the level that's like, bro,
Speaker 1: what can we do with it?
Speaker 2: Like I've literally seen some of these label rosters and
Speaker 2: I'm like, why the fuck did y'all do? Why did
Speaker 2: y'all even?
Speaker 3: What made y'all deed?
Speaker 2: You feel me like there's a certain amount of work
Speaker 2: you're supposed to have to do just to even get
Speaker 2: into the league.
Speaker 3: But it's not the same with music.
Speaker 2: But it's like them the only niggas that's coming out,
Speaker 2: and it's like, man, I couldn't get back this nigga nahs.
Speaker 3: Like you feel me?
Speaker 2: The niggas they gonna put that ship out and get
Speaker 2: back to it right.
Speaker 1: And you know something else, I think that happens and
Speaker 1: you I want to get your perspective on it.
Speaker 3: It's like when you go into that system and the label.
Speaker 1: Puts those marketing dollars in place, and you become bigger
Speaker 1: than life. I think some of those guys tend to
Speaker 1: have from this show Shatto too, where it's like I
Speaker 1: don't want to come out with the real numbers because.
Speaker 3: Y'all used to seeing me do one fifty.
Speaker 1: So now when I know I gotta come out and
Speaker 1: I know it ain't gonna do one fifty, you know
Speaker 1: what I'm saying.
Speaker 3: They so caught up in that versus like that South Avatine.
Speaker 1: Yeah, because one time Roll said I sell a million
Speaker 1: ten times instead of selling going diamond like fifty. So
Speaker 1: he had already switched his perspective to know, I ain't
Speaker 1: gonna go dime, but I can do a million ten times,
Speaker 1: which is equivalent is diamond.
Speaker 3: And I think her guys get caught up in that.
Speaker 2: Yeah, I mean right, And it takes it takes that perspective.
Speaker 2: Like everything, every excuse, obstacle and reason you didn't make it,
Speaker 2: it's going to exist. Yeah, It's like uh te t say,
Speaker 2: like any if any any little inconvenience can turn you around,
Speaker 2: then you didn't want it that bad, right, And those
Speaker 2: is always exist. Nigga's always gonna be something in the road, right,
Speaker 2: It's always gonna.
Speaker 3: Be something in the road.
Speaker 2: And you can use the as a reason you stop
Speaker 2: driving or a reason you got bigger tires.
Speaker 3: That's deep. That's dope. Huh, that's dope.
Speaker 1: Tell me your feelings on the stream and what's your
Speaker 1: feelings on streaming.
Speaker 2: I think it is a systemic tool and it's also
Speaker 2: an independent tool. I think streaming is free game for everyone.
Speaker 2: Like if you could build your catalog enough to where
Speaker 2: people are streaming it and that brings you you in
Speaker 2: your paper, you won the game. You may never need
Speaker 2: to sign unless you want to be a star, you know,
Speaker 2: Like that's the only difference is like independence, I think
Speaker 2: you can still be a star because I feel like
Speaker 2: I'm getting to that point, but for so long, Like
Speaker 2: you know, you could go straight into the majors and
Speaker 2: be a star even without an album, like independently, you
Speaker 2: can't be a star without no oubl Right, you go major,
Speaker 2: you cannot have album and you could be a star,
Speaker 2: like niggas can start building you and working you to
Speaker 2: a point where Nigga's like, you could be a star
Speaker 2: without any of this shit you used to have to.
Speaker 1: Be but but for your music, all the work you've
Speaker 1: put in, you know, all the time you put in.
Speaker 1: You you had no say so in what you are
Speaker 1: being paid for a stream?
Speaker 3: Yeah, they just set a price.
Speaker 1: Do the market value after setting the price with the labels.
Speaker 2: I'm not mad at it because I used to make
Speaker 2: zero dollars at first.
Speaker 3: But once that shit that, I don't think that's a
Speaker 3: good reason to say.
Speaker 2: So listen, they pay me a fraction of a cent, right,
Speaker 2: and listen cause I was I used to be like,
Speaker 2: fuck these niggas, I ain't out of the same shit,
Speaker 2: and now I'm like, bro, no.
Speaker 3: I think these let's healthy conversation.
Speaker 2: If I built a platform, right, and this platform generates
Speaker 2: this much money a month through music, and people pay
Speaker 2: me ten dollars every single month, they pay me ten
Speaker 2: dollars because I built this infrastructure for them to consume
Speaker 2: the music that they stream from you.
Speaker 3: When they stream the music, I pay you, right.
Speaker 2: So if they pay me ten dollars and this month
Speaker 2: I made a billion dollars off my infrastructure and off
Speaker 2: your music, and they only played Joe song one hundred
Speaker 2: times out of all that money that was made from
Speaker 2: all these different artists, what percentage of that should you get?
Speaker 3: Whatever it adds up to, it'll be a fraction of
Speaker 3: a fucking cent.
Speaker 2: If I made ten billion dollars and you you contributed
Speaker 2: this much, what percentage would that be?
Speaker 3: It's like nigga when you do the math. But there's
Speaker 3: a number. Though.
Speaker 1: See here's the thing, right, because Universal them went into
Speaker 1: the to that room with a number that spoke to
Speaker 1: market share to say, yo, we own we got Drake,
Speaker 1: we got this, we got all these different catalogs, and yeah,
Speaker 1: you're making money. But it's like if you're selling kool aid,
Speaker 1: but I got the sugar. You know what I'm saying.
Speaker 1: They coming to you for kool aid, but not build
Speaker 1: a kool aid. They ain't just coming to you for
Speaker 1: any old song. You get the audience there by having
Speaker 1: these certain artists there now, but hold on. This speaks
Speaker 1: to how I know this is because when Apple and
Speaker 1: all of them first started, they were giving them exclusive
Speaker 1: deals to try to build that audience over there, and
Speaker 1: Spotify was like, yo, just come out here for two
Speaker 1: days and then go everywhere.
Speaker 3: But they was trying to pillage the audience. So what
Speaker 3: do you say to? What do you say to?
Speaker 1: Because it has to be a number, it has to
Speaker 1: be it has to be a number that represents listen.
Speaker 3: Streaming is so fair, Its streaming is fast. Listen, Listen
Speaker 3: to me.
Speaker 2: This is the only job in the world where you
Speaker 2: can make the same amount as Drake.
Speaker 1: His stream and your stream is the same amount of money.
Speaker 1: Only you think that no read in.
Speaker 3: Your stream is worth the same amount of No, they've
Speaker 3: got good with the with the with the proper gandness.
Speaker 3: Drake gets more. I think Drake.
Speaker 1: I think drake deal for streaming services are different from
Speaker 1: an overarching perspective.
Speaker 3: I think it's represented. Go ahead, listen, go ahead, let's talk.
Speaker 3: Let's take drake out. You make the same amount as money.
Speaker 3: If you made us on the.
Speaker 2: Day and uploaded it to toon cord disro kid, you
Speaker 2: would make the same amount per stream that chance the
Speaker 2: rapper makes.
Speaker 3: Yes, how does that work?
Speaker 2: You don't go to no fucking job and make the
Speaker 2: same amount as the nigga who already did it and
Speaker 2: accomplished it. But here it's like everybody getting the same amounts.
Speaker 2: If you do more, you feel me. So it's like whereas.
Speaker 1: Because everybody getting fucked, it ain't because this is no
Speaker 1: hell of a thing or that is there?
Speaker 3: See they listening. No one can explain how.
Speaker 2: And I used to be on the same side until
Speaker 2: I started building infrastructure and building things that's of use
Speaker 2: to people utilization, and like what am I supposed to
Speaker 2: get for building all this?
Speaker 3: And then after I pay, after.
Speaker 2: I get that and I give you yours, what is your
Speaker 2: percentage supposed to be?
Speaker 3: Like? How much are we supposed to be paid to
Speaker 3: plan yourself?
Speaker 1: Because you built it on your back? Apple built it
Speaker 1: on our back. It's different. You built it on your
Speaker 1: back Apple. Spotify built it on hip hop's back. They
Speaker 1: were giving exclusive deals only to hip hop YEP saying hey,
Speaker 1: we need the audience here, bro.
Speaker 3: But how much am I supposed to pay you for that?
Speaker 1: I think that it should be more than a fraction
Speaker 1: of a cent, you know what I'm saying. What I'm saying,
Speaker 1: I can't give you a number because I know that
Speaker 1: it gets work right when you get into even the
Speaker 1: terms and deals of contracts, when you get it to
Speaker 1: the point point once you're say, oh man, this done
Speaker 1: got slippery.
Speaker 3: I like whole numbers and one. But you know what's
Speaker 3: crazy is like.
Speaker 2: That's how deep the math get when the math gets
Speaker 2: that big. Like to us, the math don't get that
Speaker 2: deep because our math don't get that big. But I
Speaker 2: look at Kanye when you when you in a when
Speaker 2: it's billions and trillions, the math get it goes all
Speaker 2: the way down.
Speaker 1: To Kanye say they do that to trick you. Kanye say, Yo,
Speaker 1: I'm in here. I'm in here with Adidas. They're doing
Speaker 1: this to trick you. All this don't got to beat
Speaker 1: all these numbers and fudging them.
Speaker 3: All of this is a game.
Speaker 1: So I'm saying I can only trust the people that,
Speaker 1: like we said, has participated. I'm watching and listening and
Speaker 1: reading the books and grabbing information.
Speaker 3: And that's the thing. None of us have full insight.
Speaker 2: So we're just highly opinionated, right and until we get
Speaker 2: a nigga who's in there, Daniel Eck from Spotify and
Speaker 2: a nigga like me and you and this from Apple
Speaker 2: and we like have this type of conversation.
Speaker 3: We lost.
Speaker 1: But again, I want to practice what I preach in
Speaker 1: the same way I said with D One, I want
Speaker 1: to just give it to the world and hopefully penetrate somewhere.
Speaker 3: They had to come they call us in Yo. Man,
Speaker 3: that conversation was so dec see.
Speaker 2: But sometimes it's like like with D One, when you
Speaker 2: go straight to the world, Sometimes a nigga take that.
Speaker 3: It's like, bro, I don't even want to talk to you.
Speaker 2: And that's how Ross and them Tree they start calling
Speaker 2: them buckethead and you tell me he.
Speaker 3: Called them personally.
Speaker 1: We're talking about an infrastructure in which we participate in
Speaker 1: at a high level. And we got children were leaving
Speaker 1: this game too. We got young black men were leaving
Speaker 1: his game too.
Speaker 2: And I'm no, I really think I don't even think
Speaker 2: they're closed off to the conversation.
Speaker 3: I think the conversation just hasn't it hasn't came in.
Speaker 3: I remember it was talking.
Speaker 2: Earlier how that shit how it gets to a nigga
Speaker 2: in terms if the nigga want to do it or not.
Speaker 2: So it's like, I don't like nigga's out of scope,
Speaker 2: out of reach. I think it's in the very near future.
Speaker 2: It's just like you need certain people to have that conversation,
Speaker 2: and you need someone. I was watching Clarence avon doc
Speaker 2: and he said they was in this big ass meeting
Speaker 2: and all the labels and shit, and they said who
Speaker 2: is clans representing? And they was like, Clarence is here
Speaker 2: for everybody. He's representing and everyone because he's he's the
Speaker 2: niggas Like, Bro, I'm not for this, I'm not against this.
Speaker 2: I don't feel like you fucking me. I don't feel
Speaker 2: like I'm fucking you. I'm asking from a point of neutrality,
Speaker 2: and until we can get there, it's just not gonna
Speaker 2: be a conversation that can be made because they not
Speaker 2: gonna sit there with a nigga yelling talking about nigga.
Speaker 2: But they ain't gonna do it, you feel me. They
Speaker 2: want to have a real conversation like.
Speaker 3: We're having though.
Speaker 1: That's what I'm saying that you gotta be able to,
Speaker 1: like we spoke on earlier, there's only a few people
Speaker 1: in the space period they can even have these.
Speaker 2: And I was just about it, so I was gonna
Speaker 2: ask you, and what rapper do you think? Who would
Speaker 2: you nominate to be able to have that conversation publicly
Speaker 2: where we could all get a grander understanding of.
Speaker 1: That You someone from Spotify, someone from Apple, another rapper.
Speaker 3: Let's think. Let's think you feel me. I got maybe,
Speaker 3: but I don't. I mean, I don't who y'all got anybody?
Speaker 3: Any rappers y'all think, I don't know.
Speaker 2: For it to have the impact in these is like,
Speaker 2: it has to be somebody directly impacted who feel how
Speaker 2: we feel. If the other nigga, if a nigga just
Speaker 2: like nigga, I'm happy. I was making zero Now I
Speaker 2: make billions. Bro, I don't know what's going on. Like
Speaker 2: I say, some niggas don't care, and you can't knock
Speaker 2: them for not care.
Speaker 1: Now here's my thing, right. Also, look at the end
Speaker 1: of the year wrap up, they don't post what it
Speaker 1: makes the label. They post for the artists to post
Speaker 1: the label. Don the label. See something's happening, man, there's
Speaker 1: something going on with these numbers. And I guarantee you that,
Speaker 1: especially for the one percenters like the Drakes, the Kanye's,
Speaker 1: they can like really see their audience in a way
Speaker 1: where it's like even you somebody that can see the
Speaker 1: impact of their audience, like put a post up there,
Speaker 1: shit shot men offer and clear another thirty grand in
Speaker 1: the city or something. You know what I'm saying. Those
Speaker 1: guys have a responsibility to dig a little.
Speaker 3: Bit, you know, just to see dig around. But that's
Speaker 3: our entitlement.
Speaker 1: How when we because it's Peyton, you can't place responsibility
Speaker 1: on another man.
Speaker 3: What responsibilities?
Speaker 2: Like you said, they have a responsibility to do whatever
Speaker 2: we expect of them. Because I'll be on both ends.
Speaker 2: I'll be like, nigga, you you have to, But they don't.
Speaker 1: Bro, And that and I'm talking about so so you
Speaker 1: don't think that, you don't think that, for the sake
Speaker 1: of preserving our culture that the people should feel like, Yo,
Speaker 1: I'm in the top of this game. I need to
Speaker 1: seek some You think we feel entitled, we're asking for that.
Speaker 3: We are entitled asking for it, and.
Speaker 2: So no, you have to you really, man, the only
Speaker 2: way to combat it is to build a culture that
Speaker 2: you don't have to question that about, you know, because
Speaker 2: it's like we've empowered questionable people who have questionable actions
Speaker 2: and we're like, why ain't you doing nothing?
Speaker 3: It's like, is this the nigga you expect them to
Speaker 3: do it? This one? This is a guy we broh
Speaker 3: them niggas. Ain't them niggas? Them niggas. Ain't them niggas.
Speaker 3: You're looking at a black nigga and you're like, why
Speaker 3: you're not speaking Spanish?
Speaker 2: Stop playing them niggas. Ain't them niggas. It takes certain
Speaker 2: kind of niggas that had them conversations.
Speaker 3: And to do them things. That's them revolutionary actions. A
Speaker 3: million plays thirty five hundred dollars, that's deep, right, But
Speaker 3: would you rather have a million plays than zero dollars?
Speaker 1: That should be impossible. How is that possible? There's no
Speaker 1: way to have a million plays.
Speaker 3: See, this is what they created.
Speaker 2: They created a line of revenue before niggas would pirate
Speaker 2: the music and I just play it on my computer
Speaker 2: the same way Spotify is.
Speaker 3: Right, I just pirate it down and play. You never
Speaker 3: got paid, that's a point.
Speaker 2: Now they made a way for you to get paid
Speaker 2: when it was already happening.
Speaker 3: It was already happening.
Speaker 2: But now we get paid a stream of revenue that
Speaker 2: never existed. Like I think the parameters could always grow.
Speaker 2: But let's be grateful for that, right, and we should
Speaker 2: always tweet it. Okay, now we see what this is.
Speaker 2: Let's do this better because we see what this is.
Speaker 2: I didn't know what it was at first because we
Speaker 2: didn't understand it. Now we get it. Can we tweak
Speaker 2: it a bit, But we gotta start with being grateful
Speaker 2: first because that money didn't exist.
Speaker 3: But see, I'm a.
Speaker 1: Data man and I'm moving data, right, I'm really a
Speaker 1: tech company masked as a podcast. Right, So I'm looking
Speaker 1: at data and I'm knowing what I'm getting for my data.
Speaker 1: I just told you my audio numbers. I'm telling you
Speaker 1: show numbers. So I'm saying, hold on, man, like a
Speaker 1: million plays, give me thirty five hundred dollars. It's like
Speaker 1: I ain't saying that a million people on the platform
Speaker 1: you get thirty five hundred. I'm saying that on your platform,
Speaker 1: a million people hit this thing.
Speaker 3: See, but.
Speaker 2: It's a variable like that number. Everyone tosses this. A
Speaker 2: million plays, thirty five men pays for me. If you
Speaker 2: go on any DSP in your streaming account, you'll see
Speaker 2: different amounts for a million plays. Because it has to
Speaker 2: do with territory, it has to do with platform, it
Speaker 2: has to do with so a premium streamer, it has.
Speaker 3: It's so many factors.
Speaker 2: Sometimes a million plays its way more than thirty five hundred,
Speaker 2: And any nigga who really.
Speaker 3: Do it know that. I'm a nigga who got a
Speaker 3: million plays.
Speaker 2: I know it. So it's like, bro, it's not thirty five.
Speaker 2: Sometimes it can be thirty five hundred. It depends on
Speaker 2: the quality of your million.
Speaker 3: What is it looking like?
Speaker 2: Are you streaming international? Are you streaming all of that
Speaker 2: plays into a factor and the data is there. You
Speaker 2: can download the CSV of every stream and where it's
Speaker 2: coming from and what the rate is. Yes, like it exists,
Speaker 2: that that thing is not and like I said, I
Speaker 2: don't I'm not taking from it. I think I always
Speaker 2: think I deserve more money, but like I say, this
Speaker 2: shit didn't exist. Them niggas given us revenue if they
Speaker 2: took streaming away, niggas to be matter.
Speaker 1: Yeah, but see that's what I'm saying. I have a
Speaker 1: hard time with that because again the numbers just so
Speaker 1: skewed for me.
Speaker 3: But I'm great, we don't know the numbers.
Speaker 1: But see me, I ain't even dancing in that because
Speaker 1: my million plays is a lot of money.
Speaker 3: You see what I'm saying. Imagine if where you get
Speaker 3: your million plays was removed, I will be pissed.
Speaker 2: And you're saying, you hear what you're saying right now,
Speaker 2: You're a million right now is a lot of money,
Speaker 2: so you might not even be thinking about how much
Speaker 2: it actually.
Speaker 3: Is, you feel me.
Speaker 2: And that's how it started with Spotify's like nigga, we're
Speaker 2: getting this, Nigga that start thinking that, like you might,
Speaker 2: your million might be more than you getting.
Speaker 3: But you continue as well.
Speaker 1: Yeah, for me, I know the ben they gotta get
Speaker 1: something from it, So I get they got to get something,
Speaker 1: but I also know that a fish sy debait not
Speaker 1: the hook, you know what I'm saying. So I know
Speaker 1: that a person don't know what's really going on, you
Speaker 1: know what I'm saying. So you you don't even see
Speaker 1: what's my thing is. I'm knowing that I'm uploading hours though.
Speaker 1: That's why my million plays look different. Though a rap
Speaker 1: song is three four minutes, I upload two hours at
Speaker 1: a time. So that million, that retention does something totally
Speaker 1: different to the play, right, you know what I mean?
Speaker 1: So that's a totally different thing. But it's just concerning
Speaker 1: that the thirty five hundred and the million just seems skewed.
Speaker 3: But are grateful, of course. But I don't know if
Speaker 3: it's skewed because I don't know what the number should be.
Speaker 3: So it's like for me, it's like what the.
Speaker 1: I don't if you make you don't know what a
Speaker 1: million people clicking something is worth more than thirty five hundred.
Speaker 3: I can guarantee you that. How do you know that?
Speaker 3: Do you tell you too what your what your view
Speaker 3: is worth? No?
Speaker 2: Right, they determine that because they have a metric that
Speaker 2: you don't have to determine that. It's like we don't
Speaker 2: we don't know what the fuck is supposed to be.
Speaker 2: I don't know what I'm supposed to be getting from them.
Speaker 2: You feel me like, I truly don't. And that was
Speaker 2: my thing with my argument. I was standing on clouds
Speaker 2: because if you're getting that office and you like, they like,
Speaker 2: well what do you want? Well, I don't know what
Speaker 2: it's like. We don't even know what we're supposed to
Speaker 2: be getting, but they're giving us something. So my thing
Speaker 2: is like, we start with gratitude and we get to
Speaker 2: grow that conversation because I really don't know what the
Speaker 2: fuck were we supposed to be getting.
Speaker 3: For a stream, I don't know what that shit is worth.
Speaker 2: If you make ten billion dollars and this nigga only
Speaker 2: contributed three three nigga, they only stream Joe shit three
Speaker 2: times out of this ten billion, what percent I'm supposed
Speaker 2: to get that nigga?
Speaker 3: That number will be so fucking got they got it yet?
Speaker 1: And see so that's where they That's again, that's the
Speaker 1: bait in the hook thing, because that's the argument they're
Speaker 1: gonna use on the people that don't got no. Some
Speaker 1: people would even argue that Spotify or someone uploaded a
Speaker 1: bunch of audio to Spotify to skew those.
Speaker 3: Numbers just to they said they're over.
Speaker 1: There's some certain amount of millions of songs on Spotify
Speaker 1: under two plays or something like that.
Speaker 3: Like a thousand.
Speaker 1: Yeah, some shit like that under a thousand. So there
Speaker 1: has to be a metric that under the market share value.
Speaker 1: Y'all get this much. But there's a different conversation for
Speaker 1: somebody moving twenty thousand people that are on a Tuesday
Speaker 1: fifty thousand people that are on a Wednesday. That's what
Speaker 1: I'm saying. And again I think there's some respect. Dude,
Speaker 1: there's some tailor maids.
Speaker 3: You know what's crazy.
Speaker 2: There are different conversations for those people. That's when you start.
Speaker 2: If you do distro, kid tune Core, some of the
Speaker 2: like more starter district. I don't want to call them
Speaker 2: starter because they got fit in the game, but there
Speaker 2: their starter. In terms of like industry, the royalty rate
Speaker 2: is lower because you're in a starter sector. Then you
Speaker 2: can move up to certain discows like a video command,
Speaker 2: SIFF audio.
Speaker 3: Slid the rate is a bit higher. Like there were Merlin,
Speaker 3: the rate is a bit different.
Speaker 2: The royalty gets highed good and then if you go
Speaker 2: into the universal the system who do actual business with them, the.
Speaker 3: Rate is higher, so that that does happen. As you grow, you're.
Speaker 2: Able to scale up in forms. But like I say,
Speaker 2: there's still no we still know no finite number.
Speaker 3: We don't you know, like what can you do with
Speaker 3: a What can you do with a million people?
Speaker 2: Though?
Speaker 3: You know what you do with listen? A million streams
Speaker 3: don't mean you got a million.
Speaker 2: Let's get and I'm playing a playlist and your shit
Speaker 2: just come on and playlist and I'm jumping rope.
Speaker 3: I ain't changing, I'm just listening. You ain't got me
Speaker 3: as no fan, nigga, You ain't winning me over. That's
Speaker 3: a passive listen.
Speaker 2: If I came here to listen to Drake and they
Speaker 2: play your ship and I'm just.
Speaker 3: Nigga, you don't have a fan, you gotta listen and
Speaker 3: we don't like.
Speaker 1: Those are two different things totally, and so that's the
Speaker 1: thing I'm saying though.
Speaker 3: But we also are playing numbers game. So what if
Speaker 3: we go ten percent? So if we say there's a
Speaker 3: million plays, can we get one hundred thousand? Can we
Speaker 3: get this eighty thousand? It's one.
Speaker 2: I literally built the metric when I was early on
Speaker 2: I was trying to tour with the Homies, and I
Speaker 2: was trying to base off streamings, Like we'd have a
Speaker 2: certain amount of listeners in the city, and I'd be like, oh,
Speaker 2: we could do that amount of people, and then literally
Speaker 2: one percent of that half of one percent that really
Speaker 2: shows up in physical form. It's like, it's two hundred
Speaker 2: thousand people there, You're not going to bring out two
Speaker 2: hundred thousand if you'll probably bring out one percent. So
Speaker 2: I start building my touring data based on one to
Speaker 2: five percent. So anytime I go to a market, I
Speaker 2: know what size Vinyard need to book. So when you
Speaker 2: start looking at that, it's like you got a million streams,
Speaker 2: you may have got been one percent of that, right,
Speaker 2: a million streams. One percent of that may be a
Speaker 2: fan that's only ten thousand people. One percent may be
Speaker 2: a fan that's ten thousand people.
Speaker 3: You feel me. But look what you could do with
Speaker 3: ten thousand people. You can make more than thirty last
Speaker 3: hundred after Nigga, that's extra.
Speaker 2: So since you have ten thousand people, now I'm giving
Speaker 2: you thirty five hundred for this million, and you got
Speaker 2: ten thousand people, you can monetize.
Speaker 3: Go make your money I get it. Yeah, you get it.
Speaker 1: What do you think about Kanye West going number one independent?
Speaker 1: That's one of the first times, that is the first
Speaker 1: time we've seen someone actually go number one.
Speaker 3: As an independent act. What do you think about his
Speaker 3: business and what he's doing.