WEBVTT - Feat Larussell - Part 1 0:00:00.200 --> 0:00:03.280 To be a number that represents listen. Streaming is so 0:00:03.440 --> 0:00:05.960 fair that it's dreaming is fast. 0:00:05.960 --> 0:00:08.600 Listen, Listen to me, this is the only job in 0:00:08.640 --> 0:00:11.840 the world where you can make the same amount as Drake. 0:00:13.000 --> 0:00:16.000 But are we supposed to be paid to plan yourself? Before? 0:00:16.160 --> 0:00:19.240 You built it on your back? Apple built it on 0:00:19.320 --> 0:00:24.000 our back. It's different. You built it on your back Apple, 0:00:24.079 --> 0:00:26.200 Spotify built it on hip hop's back. 0:00:28.320 --> 0:00:34.120 The way you stop them from stealing your kids? Feel right? 0:00:34.280 --> 0:00:36.640 I hear you. I need to let the I need 0:00:36.680 --> 0:00:38.640 to put the solution out to the world. 0:00:38.920 --> 0:00:42.080 Hey, this is how you stop them from stealing your kids. 0:00:42.280 --> 0:00:44.200 Feel on God? This good. 0:00:45.280 --> 0:00:47.599 Make the same amount as Drake. His stream and your 0:00:47.640 --> 0:00:51.680 streams the same amount of money. Only you think that no, his. 0:00:51.720 --> 0:00:54.520 Stream in your stream is worth the same amount of No, 0:00:55.040 --> 0:00:58.240 they've got good with the with the with the proper. 0:00:57.960 --> 0:01:04.080 Gandness rock Nation situation. When you asked about whole what 0:01:04.080 --> 0:01:06.320 what was the thinking? What was they saying? 0:01:08.000 --> 0:01:08.280 You know? 0:01:08.400 --> 0:01:13.160 For me, I guess I'm so personal in my like 0:01:13.959 --> 0:01:19.160 career that I'm like, no, if Hold won a signy 0:01:19.160 --> 0:01:25.160 to his label, Hold will come talk to me about it. 0:01:25.280 --> 0:01:29.520 So you're telling me that the original deal had zero dollars, 0:01:29.600 --> 0:01:31.679 and they participated. 0:01:31.040 --> 0:01:33.640 Ink disc from that zero. 0:01:33.680 --> 0:01:36.240 That's nothing right in the grand scheme of things. But 0:01:36.240 --> 0:01:39.839 but I'm saying, and they had participation in the final 0:01:39.880 --> 0:01:43.360 They had financial participation in the in the benefits of 0:01:43.440 --> 0:01:44.280 the music. 0:01:44.640 --> 0:01:54.000 Right now, niggas want to move me to death exactly. Okay, 0:01:54.440 --> 0:01:59.040 Okay is up there and stuck that n when it's 0:01:59.120 --> 0:02:04.280 up there, Man, it's stuck there. Shut up, yo. Let's 0:02:04.280 --> 0:02:06.280 take a break from the show. This episode is brought 0:02:06.320 --> 0:02:06.600 to you. 0:02:06.520 --> 0:02:09.600 By Prize Picks, the number one daily fantasy sports app 0:02:09.600 --> 0:02:10.480 in North America. 0:02:10.560 --> 0:02:12.360 Yeah, I said it, I meant it. It's on the floor. 0:02:12.520 --> 0:02:13.480 Get it. 0:02:13.480 --> 0:02:16.360 It's on the floid, Prize Picks. Get it. It's on 0:02:16.440 --> 0:02:18.880 the floid. Prize Picks. Let me explain something to you. 0:02:19.040 --> 0:02:22.160 They turned ten dollars into a thousand dollars a prize pick. 0:02:22.480 --> 0:02:25.600 You use my co iu TP and your new sign up. 0:02:26.120 --> 0:02:29.040 Man, guess what we shoot something to you, put something 0:02:29.080 --> 0:02:31.000 on the name not the game, and put something in 0:02:31.040 --> 0:02:31.520 your bank. 0:02:31.639 --> 0:02:32.000 You and me. 0:02:32.520 --> 0:02:34.480 Man, listen, pick up when I'm putting down. Man, this 0:02:34.600 --> 0:02:37.320 episode that brought to you by Prize Picks. All you 0:02:37.360 --> 0:02:40.400 gotta do is test your skills. You ran with Steph Curry. 0:02:40.440 --> 0:02:42.959 Put yours on Steph Curry, You ran with Lebron, Put 0:02:42.960 --> 0:02:44.520 yours on Lebron, You ran. 0:02:44.400 --> 0:02:47.560 With Sakoon Barkley. Put yours on. Yeah, that's how it go. 0:02:47.720 --> 0:02:49.200 Kine Clark, put yours on. 0:02:49.680 --> 0:02:52.480 Right, and if you support me this video, this episode 0:02:52.600 --> 0:02:54.400 is brought to you by Prize Picks. 0:02:54.720 --> 0:02:58.760 Do yourself a favor. Sign up right now prize picks 0:02:58.800 --> 0:03:02.400 dot com. You my code. Iut p ain't nothing bigger 0:03:02.400 --> 0:03:06.120 than this our plane. It's up there. Let's get back 0:03:06.160 --> 0:03:10.760 to the show. We stand for some It's a different thing. Bro. 0:03:11.320 --> 0:03:12.520 They can't trick me though. 0:03:13.120 --> 0:03:15.120 You know, I create the narrative, so I don't let 0:03:15.160 --> 0:03:18.040 them trick me with the narratives. I understand narrative tricking. 0:03:18.919 --> 0:03:19.519 You know what I mean? 0:03:19.720 --> 0:03:23.919 Brother, When you got your own infrastructure, you print your 0:03:23.919 --> 0:03:26.400 own paper. When they don't have to do nothing but 0:03:26.480 --> 0:03:28.720 go sit down and turn that mic on and talk 0:03:28.760 --> 0:03:32.080 about what's happening in life. Even you print your own paper, 0:03:32.120 --> 0:03:35.600 it's up to your discretion a lot. It's just not hungry, right, 0:03:36.440 --> 0:03:36.640 you know? 0:03:37.960 --> 0:03:41.640 Yo yo, yo yo. Welcome to It's Up There podcast. 0:03:41.800 --> 0:03:45.800 I am your active and attractive hosts for another episode 0:03:45.880 --> 0:03:48.600 of the Fastest going podcast on the market. 0:03:48.680 --> 0:03:49.240 Right now. 0:03:49.520 --> 0:03:52.440 I'm in the Bey today, Man, you dig when I'm 0:03:52.480 --> 0:03:56.520 saying I'm in the Bay. I decided to fly out 0:03:56.520 --> 0:03:59.160 to the Bay to get with my homeboy who I've 0:03:59.200 --> 0:04:03.200 been watching. I'm a fall who is a market maven? 0:04:03.320 --> 0:04:08.880 Who is someone that is a data bank, information broker? 0:04:09.080 --> 0:04:13.120 Come on today we're dealing with the young king Larussell. 0:04:13.160 --> 0:04:13.960 How you doing, bro. 0:04:13.960 --> 0:04:18.640 Man well, gratitude, Yeah, it's good to say information broker. 0:04:18.720 --> 0:04:22.400 Yes, yeah, so I see out here on your compound. 0:04:22.480 --> 0:04:24.600 Man, tim me a little bit about this, man, tim 0:04:24.600 --> 0:04:27.279 me a little bit about what inspired you to take 0:04:27.360 --> 0:04:30.240 this journey and put it in your own hands in 0:04:30.279 --> 0:04:32.479 a non traditional way that we've been talking about. 0:04:33.040 --> 0:04:37.400 Man, lack of resource ultimately, you know, it's like if 0:04:37.440 --> 0:04:39.640 you if you're from the region that you're from the Bay. 0:04:40.320 --> 0:04:43.640 We don't have labels, we don't have marketing agencies, we 0:04:43.680 --> 0:04:49.039 don't have a lot of PR firm, publicists. Just the infrastructure, 0:04:49.120 --> 0:04:51.760 you know, to make it as a musician isn't the 0:04:51.800 --> 0:04:56.120 same as a LA New York, Nashville, Miami. You know, 0:04:56.320 --> 0:04:58.240 like you can't just be walking down the street and 0:04:58.279 --> 0:05:00.880 running too an La read out here. It's just a 0:05:00.960 --> 0:05:05.039 different type of game, you know, so naturally you really 0:05:05.080 --> 0:05:07.840 have to build it if if you want to succeed 0:05:07.920 --> 0:05:10.640 at that level, you have to build it. 0:05:10.839 --> 0:05:13.640 That's facts you just told me you were dropping again. 0:05:13.760 --> 0:05:16.000 Talk to me about why you put so much music 0:05:16.080 --> 0:05:18.599 out and come on the ability to be free? 0:05:19.600 --> 0:05:19.800 Man. 0:05:19.920 --> 0:05:22.039 I put so much out because I make so much. 0:05:22.080 --> 0:05:26.400 I love, and you know, it's like why not, Like 0:05:26.440 --> 0:05:29.000 why you put so much? Why not put so much 0:05:29.040 --> 0:05:32.240 out because loving it and fucking with it and it's 0:05:32.320 --> 0:05:36.000 paying you and taking care of your family and growing 0:05:36.080 --> 0:05:36.880 your community. 0:05:37.040 --> 0:05:38.120 Why would you stop? 0:05:38.560 --> 0:05:41.160 On the contrary, though, if people are not loving it, 0:05:41.200 --> 0:05:42.039 does that stop it? 0:05:42.760 --> 0:05:44.080 No? Because I love it? 0:05:44.200 --> 0:05:48.440 Right, Like what you love doesn't supersede what I love. 0:05:48.720 --> 0:05:52.000 You know, it's something to consider, but it doesn't supersede 0:05:52.000 --> 0:05:52.520 what I love. 0:05:52.600 --> 0:05:56.000 When I stop loving it, that's when I stop, and 0:05:56.040 --> 0:05:58.359 you still up head over heres. 0:05:58.160 --> 0:06:07.600 Man, that's like the one thing that doesn't feel conflicting, 0:06:08.040 --> 0:06:11.160 you know. It's like when I start rapping, when I 0:06:11.240 --> 0:06:14.080 when I start songs, I may when I hear beats, Like, 0:06:14.400 --> 0:06:17.599 that's the one thing I don't it don't just everything 0:06:17.600 --> 0:06:20.039 else kind of goes away. You know, I could get 0:06:20.040 --> 0:06:23.000 into that mode and escape. It's just it's the most 0:06:23.040 --> 0:06:24.120 liberating feeling. 0:06:24.680 --> 0:06:28.560 And the business model we just was talking about, when 0:06:28.560 --> 0:06:32.960 they insert rappers into like the record label or the 0:06:33.000 --> 0:06:35.680 record business, it kind of slows their run down. 0:06:36.120 --> 0:06:37.720 I think when we watched. 0:06:37.440 --> 0:06:39.760 Gucci Man back in the day, he would drop a 0:06:39.839 --> 0:06:41.640 lot the mixtape. 0:06:41.040 --> 0:06:43.559 Eraror it's like, this is how all these guys built 0:06:43.600 --> 0:06:47.159 these legendary fan bases. Oh, even the new niggas. 0:06:47.160 --> 0:06:50.120 It's the same like when yout when Kodak was coming 0:06:50.160 --> 0:06:53.320 in rod Wave, it was like you couldn't you couldn't 0:06:53.320 --> 0:06:54.760 get enough, you know. 0:06:54.880 --> 0:06:56.800 I mean that's why young boys still on the run. 0:06:56.880 --> 0:07:00.520 He owned because regardless of the quality of music he 0:07:00.720 --> 0:07:02.880 giving it exactly so like the people who fuck with 0:07:02.960 --> 0:07:05.680 him could always find a new reason to fuck with him. 0:07:05.960 --> 0:07:08.279 You never slow that motion up, do you. 0:07:08.480 --> 0:07:13.560 But in the same breath, right, if they're allowing if 0:07:13.640 --> 0:07:16.960 in my mind, I'm a creator and they're accepting almost 0:07:16.960 --> 0:07:22.600 anything got put out, does that skew my creative passion 0:07:23.080 --> 0:07:24.680 because it's like yo, they're accepting. 0:07:24.960 --> 0:07:28.320 It's like almost like McDonald's. Yo. They'll eat something called 0:07:28.320 --> 0:07:29.040 a mick double. 0:07:29.120 --> 0:07:33.520 It ain't even a Hamburger, no different, because like, as 0:07:33.520 --> 0:07:40.160 an artist, I should never be making my art based on. 0:07:42.360 --> 0:07:44.360 What you accept. You know. 0:07:44.480 --> 0:07:50.120 It's like, make the song you love as simple as that, 0:07:50.240 --> 0:07:53.480 I think you could still go for it. Like if 0:07:53.480 --> 0:07:55.840 you want to make pop songs, you can still do that, 0:07:56.000 --> 0:07:58.520 but make the ones you love, like really try to 0:07:58.520 --> 0:08:01.160 put your all into it. It should be I don't 0:08:01.160 --> 0:08:05.080 think it should be any fan consideration into making songs, 0:08:05.760 --> 0:08:08.880 you know, because it's like once you start trying to 0:08:08.880 --> 0:08:11.040 do something because somebody said this, and trying to do 0:08:11.080 --> 0:08:12.600 this because they said this, and trying to do this 0:08:12.600 --> 0:08:16.920 because they said this, it could really fuck up the pot. 0:08:17.960 --> 0:08:18.200 You know. 0:08:18.360 --> 0:08:21.960 It starts you start adding ingredients that that don't fit 0:08:22.040 --> 0:08:25.720 what you making, Like Nigga is home cooking. You know 0:08:27.040 --> 0:08:28.560 you can't. You can't. 0:08:28.920 --> 0:08:32.480 What is the thinking behind that? Though? Do you know 0:08:32.559 --> 0:08:34.760 the record labels thinking behind slowing down? 0:08:34.880 --> 0:08:37.040 Is that trying to squeeze every dollar out of that 0:08:37.200 --> 0:08:44.840 project or like, you know, I part. 0:08:44.640 --> 0:08:48.120 Of me don't think it's the labels anymore. I used 0:08:48.120 --> 0:08:50.319 to be like, it's the labels they slowing you down 0:08:50.360 --> 0:08:54.000 there in a way, And then I had a really 0:08:54.000 --> 0:09:00.280 great conversation with Dallas Martin right, and he was like, man, 0:09:00.040 --> 0:09:05.800 and we want niggas to drop. We just want niggas 0:09:05.800 --> 0:09:08.839 to drop dope shit. He like, sometimes we'll let a 0:09:08.920 --> 0:09:11.480 nigga drop some weak shit just because we don't want 0:09:11.480 --> 0:09:13.080 to be the one in the way of them dropping. 0:09:14.240 --> 0:09:18.559 But it's like, nigga, they you the labels want product 0:09:18.640 --> 0:09:22.319 to move, Like why would they want less. 0:09:22.120 --> 0:09:24.280 Product and you hot? 0:09:24.640 --> 0:09:29.800 Well, here's here's this though, because I think the labels 0:09:29.840 --> 0:09:34.160 have interest in the contract, the overall contract. So if 0:09:34.200 --> 0:09:37.240 I only have l Russell for three albums and he's 0:09:37.280 --> 0:09:39.600 on his second album and his next album is his 0:09:39.720 --> 0:09:41.360 exit album, I've. 0:09:41.160 --> 0:09:43.720 Seen what labels try to prolong that. 0:09:43.760 --> 0:09:45.760 Process, to try to use it as some kind of 0:09:45.800 --> 0:09:49.840 negotiation power to say, yo, hold on, you can't drop 0:09:49.880 --> 0:09:52.280 that until we get to re sign, and they keep 0:09:52.320 --> 0:09:52.760 denying it. 0:09:52.800 --> 0:09:54.800 They don't say it flat out like that. 0:09:55.640 --> 0:10:00.360 I think that only is applicable to them if your 0:10:00.360 --> 0:10:01.199 shit ain't hitting. 0:10:02.080 --> 0:10:04.400 I think they did Young Boy like that on the 0:10:04.440 --> 0:10:07.280 way out of Atlantic. It's what they were allegedly saying, 0:10:07.400 --> 0:10:10.760 is that on his way out of Atlantic, they were 0:10:10.800 --> 0:10:12.880 trying to Kodak as well. 0:10:13.320 --> 0:10:19.240 I think that applies if your shit ain't hidden. 0:10:21.880 --> 0:10:25.160 If I come in and I'm righty rich and my 0:10:25.280 --> 0:10:29.040 first shit goes platinum diamond, you think I don't want 0:10:29.040 --> 0:10:31.679 a nigga to put out another one right after. I 0:10:31.720 --> 0:10:34.040 don't care if our contract for three years. If you're 0:10:34.040 --> 0:10:36.199 gonna give me more now, why would I wait three 0:10:36.280 --> 0:10:38.600 years later to get it? But if it ain't that, 0:10:38.880 --> 0:10:41.720 then it's like, we need to have you here until 0:10:41.720 --> 0:10:43.439 we get that again, you feel. 0:10:43.400 --> 0:10:45.120 Or it could be looked at as a loss for 0:10:45.160 --> 0:10:49.240 the label if they say we've just dumped. We made 0:10:49.280 --> 0:10:51.640 a lot of money, but we dumped two million dollars 0:10:51.679 --> 0:10:54.880 into getting your brand to a place where it's noticeable. 0:10:55.160 --> 0:10:58.760 It's a very recognizable brand. We're looking at a loan game. 0:10:58.760 --> 0:11:00.440 We don't want to just let this guy I walk 0:11:00.520 --> 0:11:03.959 out of the building. And if we seen we even 0:11:04.000 --> 0:11:06.240 seen fifty Cent play this trick with Young Buck when 0:11:06.280 --> 0:11:07.880 it was when he was trying to get out of 0:11:07.880 --> 0:11:10.640 that g on the contract. It's like, send an album 0:11:10.720 --> 0:11:13.440 in no sender, album in no. You're saying that you 0:11:13.559 --> 0:11:15.240 believe it's because the music. 0:11:15.040 --> 0:11:18.760 Listen right, I thought it was that too, And then 0:11:18.800 --> 0:11:22.000 the nigga was like nigga, we be trying to save 0:11:22.120 --> 0:11:26.120 niggas damn from putting out something we don't want you 0:11:26.160 --> 0:11:26.679 to fuck up? 0:11:26.760 --> 0:11:28.000 Yo? Could we hear it? 0:11:28.120 --> 0:11:30.080 Were the first niggas to hear, you know, because I 0:11:30.080 --> 0:11:33.040 thought it was what you were saying too, and sometimes 0:11:33.040 --> 0:11:35.560 it may be. But hearing that perspective from their side, 0:11:35.600 --> 0:11:40.320 it's like, I get that completely right. If you making 0:11:40.400 --> 0:11:44.080 me money, I'm never gonna slow you down. Yeah, But 0:11:44.160 --> 0:11:48.520 if I'm losing money, I'm gonna want the terms to 0:11:48.600 --> 0:11:50.560 aligning in the way that I set them. 0:11:50.920 --> 0:11:55.160 So what do you say in the NFL when you 0:11:55.240 --> 0:12:00.439 got a two thousand a year, two thousand yard Russia 0:12:00.520 --> 0:12:03.960 per year that they slapped the franchise tag on, Right, 0:12:04.080 --> 0:12:04.559 It's like. 0:12:05.200 --> 0:12:06.040 There's business. 0:12:06.080 --> 0:12:09.079 This ain't all about the money in the moment, like 0:12:09.200 --> 0:12:11.280 they're trying to they're trying to hold some of these 0:12:11.320 --> 0:12:15.880 generational talents and some of this, Like I don't know, man, 0:12:15.880 --> 0:12:20.200 it just almost feels like that that you don't think 0:12:20.240 --> 0:12:24.400 so loan Bro, you think they want lose money. 0:12:24.160 --> 0:12:24.800 Loan brouh. 0:12:27.800 --> 0:12:31.160 You hear how many things you gotta make scenario you 0:12:31.200 --> 0:12:32.400 gotta go through? Bro? 0:12:32.600 --> 0:12:34.960 You think it's pure money? Keep the money coming. 0:12:35.280 --> 0:12:37.960 So you think that the record sales are slowing down 0:12:38.000 --> 0:12:40.880 in a way, what the label is saying that ain't it. 0:12:41.000 --> 0:12:45.880 We're not putting that out. Listen, Bruno Marsh don't have 0:12:45.960 --> 0:12:50.520 these issues, Drake, don't have these issues. Why didn't niggas 0:12:50.559 --> 0:12:51.640 love to label so much? 0:12:52.480 --> 0:12:55.800 Because if you're making money, I'm gonna do whatever I'm 0:12:55.800 --> 0:12:57.680 supposed to do. The kid, I don't want to stop 0:12:57.720 --> 0:12:59.720 making money with you. 0:13:00.280 --> 0:13:00.600 Niggas. 0:13:00.600 --> 0:13:02.800 Start you making enough money them niggas be like, here, 0:13:02.800 --> 0:13:04.600 we'll give you an indie dishow so you can do 0:13:04.640 --> 0:13:06.280 your shit there as long as we get. 0:13:07.640 --> 0:13:09.439 Yeah, the nigga is, you know. 0:13:09.600 --> 0:13:12.240 And and it really skewed my perspective because I got 0:13:12.280 --> 0:13:18.440 a lot of offers early that the office came without 0:13:19.040 --> 0:13:22.800 more insight from the offerer. And you know, for me, 0:13:24.120 --> 0:13:31.400 I guess I'm so personal in my career that I'm like, no, 0:13:31.679 --> 0:13:34.280 if hole want to sign me to his label, hope 0:13:34.320 --> 0:13:34.840 will come. 0:13:34.800 --> 0:13:38.640 Talk to me about it. Right like that, in my mind, 0:13:38.679 --> 0:13:39.520 I'm like, you. 0:13:39.480 --> 0:13:41.480 Know, I got I was like, ho gonna be had 0:13:41.520 --> 0:13:42.920 to meet it and it was like no, and it 0:13:43.000 --> 0:13:45.400 was like we do he want to sign meet it? 0:13:45.440 --> 0:13:47.920 It's like all right right, that was my mind, so 0:13:48.000 --> 0:13:52.520 I couldn't even I couldn't grasp it happening in that fashion. 0:13:53.040 --> 0:13:54.440 And I'm with you on that. 0:13:54.440 --> 0:13:58.360 That's why a lot of this industry is smoking mirrors 0:13:58.400 --> 0:14:02.560 in that way where it's like, respect me enough to 0:14:02.679 --> 0:14:06.679 tailor this thing, respect me enough to consider everything that 0:14:06.720 --> 0:14:10.920 we've already been through, me traveling the world by myself 0:14:11.000 --> 0:14:11.840 building this thing. 0:14:12.200 --> 0:14:13.240 You dig what I'm saying. 0:14:13.320 --> 0:14:16.640 Like I get into some of these meetings because I've 0:14:16.679 --> 0:14:19.880 had means with everybody as well, and I'm just like, oh, 0:14:19.960 --> 0:14:22.520 y'all don't know, y'all, don't we gonna have an issue 0:14:22.560 --> 0:14:25.920 because y'all don't understand the product. You know what I'm saying, 0:14:26.000 --> 0:14:29.240 y'all look at the numbers, but the numbers is that 0:14:29.320 --> 0:14:31.200 way because I understand the product. 0:14:31.600 --> 0:14:34.480 Yeah, we can fuck those numbers. See. But that's the 0:14:34.600 --> 0:14:35.200 thing is. 0:14:35.160 --> 0:14:41.080 Like we we give them too much benefit of the doubt, 0:14:41.600 --> 0:14:45.840 uh not benefit of the doubt, Like we what matters 0:14:45.840 --> 0:14:53.280 to us doesn't matter to them. Right, the bank doesn't 0:14:53.360 --> 0:14:57.600 care what you use this loan for as long as 0:14:57.640 --> 0:15:01.840 you pay them back. But we be wanting them to 0:15:01.960 --> 0:15:05.000 care about the arts as much as us and it's 0:15:05.040 --> 0:15:11.080 like they're not artists, they're investors. Hearing that shit really 0:15:11.120 --> 0:15:15.240 like altered my perspective completely, and it was like, I 0:15:15.320 --> 0:15:18.000 start going through a bunch of situations I'll see online 0:15:18.000 --> 0:15:20.600 with artists who like, man, the labeled, the labeled did this, 0:15:21.920 --> 0:15:27.640 and I start just like you could you could find 0:15:27.760 --> 0:15:32.000 rational and everything when you fool when you hear full disclosure, 0:15:32.120 --> 0:15:35.840 it's just like, man, it's the nature of the beasts. 0:15:35.840 --> 0:15:37.360 That's the kind of business that is. 0:15:37.440 --> 0:15:39.440 So it's like, if you're gonna do any business in 0:15:39.520 --> 0:15:41.080 that business, just know it. 0:15:41.200 --> 0:15:46.400 Come with that type of energy. Like niggas. Them niggas 0:15:46.440 --> 0:15:47.200 there to make money. 0:15:47.280 --> 0:15:49.840 Some niggas care, but the niggas who cut the checks 0:15:50.120 --> 0:15:51.440 is there to make money. 0:15:51.200 --> 0:15:54.520 Real and they'll get put out if they don't make money. 0:15:54.920 --> 0:15:55.880 So they do have a parent. 0:15:56.080 --> 0:15:59.600 A nigga really can't bet on you because if you know, 0:15:59.680 --> 0:16:02.360 it's like, if it's gonna really take you five years, 0:16:02.920 --> 0:16:05.280 that's my boss looking at me for five years, Like nigga, 0:16:05.280 --> 0:16:07.320 when this nigga gonna start making money. 0:16:07.080 --> 0:16:10.520 Right, that's fucked up. But that's how it is. 0:16:10.800 --> 0:16:15.800 When you when you the Rock Nation situation, when you 0:16:15.840 --> 0:16:18.440 asked about whole What what was the thinking? 0:16:18.520 --> 0:16:23.160 What was they saying? Uh? She was just like, no, 0:16:23.240 --> 0:16:25.960 he's not gonna be there. You know. It was like. 0:16:27.920 --> 0:16:31.480 I guess, like I said, I was thinking too glamorous 0:16:31.520 --> 0:16:34.720 of it because of how I look at those things, 0:16:34.840 --> 0:16:36.640 you know, And I don't I don't think it was 0:16:36.680 --> 0:16:37.680 a malicious act. 0:16:37.720 --> 0:16:40.360 It's just like I don't know. 0:16:40.440 --> 0:16:43.760 And do you think that they do you think that 0:16:43.880 --> 0:16:48.240 they really appreciated what you've done? Like did the offer 0:16:48.960 --> 0:16:52.920 look like they appreciated the work you've put in, the 0:16:52.960 --> 0:16:55.320 money you've made, the sheets you can ship. 0:16:55.680 --> 0:16:59.160 I think at that time the offer was very reflective 0:16:59.360 --> 0:17:02.800 of whatever value I thought I had the end. 0:17:02.960 --> 0:17:04.280 It wasn't a bad offer. 0:17:05.840 --> 0:17:11.480 The original offer that came before the actual offer wasn't 0:17:11.560 --> 0:17:16.720 bad offer. And the parameters around it just felt funny 0:17:16.760 --> 0:17:17.840 to me at the time. 0:17:18.000 --> 0:17:18.880 You know, it was like. 0:17:20.600 --> 0:17:23.840 There was no money in the original contract. It was 0:17:23.920 --> 0:17:28.320 like a fifteen K discretionary fund. And then it's like, oh, yeah, 0:17:28.400 --> 0:17:29.840 come to the office, we coming here, like how do 0:17:29.840 --> 0:17:31.560 you feel about the deal? And I'm like there's no 0:17:31.720 --> 0:17:34.800 money and he was like, oh, it's a mistake, right, 0:17:34.880 --> 0:17:36.439 And he made a call and they sent in a 0:17:36.440 --> 0:17:39.399 new one, like it was immediate and it had money 0:17:39.840 --> 0:17:41.840 attached to it. 0:17:42.240 --> 0:17:45.879 So you're telling me that the original deal had zero 0:17:46.080 --> 0:17:48.359 dollars and they participate. 0:17:47.840 --> 0:17:49.480 Eighteen K discretionary fund. 0:17:49.520 --> 0:17:52.960 But that's nothing right in the grand scheme of things. 0:17:52.960 --> 0:17:57.080 But I'm saying, and they had participation in they had 0:17:57.160 --> 0:18:02.560 financial participation in the benefit of the music right with 0:18:02.720 --> 0:18:04.960 no investment, and they said it was a mistake. 0:18:05.560 --> 0:18:08.320 And then after you said it's a mistake, the other 0:18:08.359 --> 0:18:13.399 one came that had the money, and it just didn't 0:18:13.480 --> 0:18:17.720 sit right with me to where I could do it 0:18:17.760 --> 0:18:20.760 because it felt like, I don't know, that's a lot 0:18:20.760 --> 0:18:22.919 of money to make a mistake with. And even if 0:18:22.960 --> 0:18:26.439 it was a mistake, it made me start thinking like 0:18:26.880 --> 0:18:28.720 if I would have signed the one with no money, 0:18:28.760 --> 0:18:30.680 would you have told me it was a mistake. No, 0:18:31.520 --> 0:18:33.320 And once I I feel like that, it was hard 0:18:33.359 --> 0:18:36.200 to like it's really hard to do business after that. 0:18:36.440 --> 0:18:38.280 And it didn't, you know, like I said, it didn't 0:18:38.280 --> 0:18:41.399 come with no explanation up even even after like I 0:18:41.400 --> 0:18:43.560 did the interview with Math and were talking about it 0:18:43.600 --> 0:18:46.280 and it went viral, it didn't come with like a 0:18:46.320 --> 0:18:48.840 call of like, no, bro, this is why you know, 0:18:48.960 --> 0:18:52.040 like a I just feel like a genuine nigga would 0:18:52.080 --> 0:18:54.480 get your call if they was ever trying to sign 0:18:54.520 --> 0:18:56.240 you today shit and how you be a part of 0:18:56.240 --> 0:18:58.160 what they're doing. But it didn't come with a call, 0:18:58.640 --> 0:19:00.879 and I don't I don't think it's any genuine, but 0:19:00.920 --> 0:19:03.320 I just feel like nigger, I need a call. 0:19:04.160 --> 0:19:07.560 And you know, we respect whole, but hole is hell 0:19:07.640 --> 0:19:10.119 to a standard as well, Like he can't just do 0:19:10.200 --> 0:19:13.520 anything either, you know, and. 0:19:13.280 --> 0:19:16.160 But he can, he really can't. 0:19:16.720 --> 0:19:20.840 Why so because we can lose respect for hope, like 0:19:20.880 --> 0:19:22.480 we've lost respect. 0:19:22.040 --> 0:19:24.680 For a lot of the great right, you know, we can, 0:19:24.760 --> 0:19:28.119 we can change whole perception to the world. 0:19:29.000 --> 0:19:32.120 Right if if if, if a lot enough people are 0:19:32.160 --> 0:19:35.960 going through things that are unfavorable and unfair and unwarranted. 0:19:36.520 --> 0:19:41.160 You know, he's not above, he's not above reproaching. 0:19:40.600 --> 0:19:43.880 Them, right and that And that's actually exactly how I felt, 0:19:44.000 --> 0:19:49.679 you know. I was just like, if you're too big 0:19:50.160 --> 0:19:53.119 in your journey to come higher at someone that you 0:19:53.200 --> 0:19:58.239 want to sign to your infrastructure, bring into your system. 0:19:58.359 --> 0:20:00.760 It's not a system all necessary want to be in 0:20:00.840 --> 0:20:03.320 because I want somebody who cares enough to be like, bro, 0:20:03.440 --> 0:20:04.919 I really fuck with you and I want you to 0:20:04.960 --> 0:20:06.040 come here and here's why. 0:20:06.240 --> 0:20:07.159 But I also get it. 0:20:07.160 --> 0:20:09.879 It's like it's a business venture that he has that 0:20:09.960 --> 0:20:11.920 he's empowered other people to run. 0:20:12.080 --> 0:20:14.320 So I understand it, Like. 0:20:14.320 --> 0:20:19.320 I get the lining on the back of his legacy, right, 0:20:19.359 --> 0:20:22.679 and we say Rocknation, we say jay Z right, you know. 0:20:22.840 --> 0:20:24.520 And and even when you sign. 0:20:24.359 --> 0:20:27.960 The rock Nation, when you go abroader, you go somewhere 0:20:28.000 --> 0:20:29.199 you say, I'm signing to jay Z. 0:20:29.280 --> 0:20:32.080 Now do bsiness with jay Z right, I'm signed the hall. 0:20:32.560 --> 0:20:34.399 This is the saying, you know. 0:20:34.680 --> 0:20:37.600 Yeah, So it's like I think even him, I'm sure 0:20:37.640 --> 0:20:39.879 he respects their responsibility comes with it. 0:20:40.080 --> 0:20:43.320 But you know, also it made me think like is 0:20:43.320 --> 0:20:48.480 he is he trying to go in the route of 0:20:48.560 --> 0:20:53.240