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Speaker 1: To be a number that represents listen. Streaming is so

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Speaker 1: fair that it's dreaming is fast.

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Speaker 2: Listen, Listen to me, this is the only job in

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Speaker 2: the world where you can make the same amount as Drake.

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Speaker 3: But are we supposed to be paid to plan yourself? Before?

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Speaker 1: You built it on your back? Apple built it on

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Speaker 1: our back. It's different. You built it on your back Apple,

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Speaker 1: Spotify built it on hip hop's back.

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Speaker 3: The way you stop them from stealing your kids? Feel right?

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Speaker 3: I hear you. I need to let the I need

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Speaker 3: to put the solution out to the world.

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Speaker 1: Hey, this is how you stop them from stealing your kids.

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Speaker 3: Feel on God? This good.

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Speaker 2: Make the same amount as Drake. His stream and your

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Speaker 2: streams the same amount of money. Only you think that no, his.

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Speaker 3: Stream in your stream is worth the same amount of No,

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Speaker 3: they've got good with the with the with the proper.

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Speaker 1: Gandness rock Nation situation. When you asked about whole what

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Speaker 1: what was the thinking? What was they saying?

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Speaker 3: You know?

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Speaker 2: For me, I guess I'm so personal in my like

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Speaker 2: career that I'm like, no, if Hold won a signy

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Speaker 2: to his label, Hold will come talk to me about it.

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Speaker 1: So you're telling me that the original deal had zero dollars,

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Speaker 1: and they participated.

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Speaker 3: Ink disc from that zero.

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Speaker 1: That's nothing right in the grand scheme of things. But

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Speaker 1: but I'm saying, and they had participation in the final

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Speaker 1: They had financial participation in the in the benefits of

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Speaker 1: the music.

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Speaker 3: Right now, niggas want to move me to death exactly. Okay,

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Speaker 3: Okay is up there and stuck that n when it's

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Speaker 3: up there, Man, it's stuck there. Shut up, yo. Let's

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Speaker 3: take a break from the show. This episode is brought

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Speaker 3: Do yourself a favor. Sign up right now prize picks

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Speaker 3: dot com. You my code. Iut p ain't nothing bigger

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Speaker 3: than this our plane. It's up there. Let's get back

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Speaker 3: to the show. We stand for some It's a different thing. Bro.

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Speaker 3: They can't trick me though.

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Speaker 1: You know, I create the narrative, so I don't let

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Speaker 1: them trick me with the narratives. I understand narrative tricking.

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Speaker 3: You know what I mean?

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Speaker 2: Brother, When you got your own infrastructure, you print your

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Speaker 2: own paper. When they don't have to do nothing but

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Speaker 2: go sit down and turn that mic on and talk

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Speaker 2: about what's happening in life. Even you print your own paper,

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Speaker 2: it's up to your discretion a lot. It's just not hungry, right,

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Speaker 2: you know?

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Speaker 3: Yo yo, yo yo. Welcome to It's Up There podcast.

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Speaker 1: I am your active and attractive hosts for another episode

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Speaker 1: of the Fastest going podcast on the market.

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Speaker 3: Right now.

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Speaker 1: I'm in the Bey today, Man, you dig when I'm

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Speaker 1: saying I'm in the Bay. I decided to fly out

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Speaker 1: to the Bay to get with my homeboy who I've

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Speaker 1: been watching. I'm a fall who is a market maven?

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Speaker 1: Who is someone that is a data bank, information broker?

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Speaker 1: Come on today we're dealing with the young king Larussell.

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Speaker 3: How you doing, bro.

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Speaker 2: Man well, gratitude, Yeah, it's good to say information broker.

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Speaker 3: Yes, yeah, so I see out here on your compound.

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Speaker 1: Man, tim me a little bit about this, man, tim

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Speaker 1: me a little bit about what inspired you to take

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Speaker 1: this journey and put it in your own hands in

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Speaker 1: a non traditional way that we've been talking about.

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Speaker 2: Man, lack of resource ultimately, you know, it's like if

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Speaker 2: you if you're from the region that you're from the Bay.

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Speaker 2: We don't have labels, we don't have marketing agencies, we

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Speaker 2: don't have a lot of PR firm, publicists. Just the infrastructure,

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Speaker 2: you know, to make it as a musician isn't the

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Speaker 2: same as a LA New York, Nashville, Miami. You know,

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Speaker 2: like you can't just be walking down the street and

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Speaker 2: running too an La read out here. It's just a

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Speaker 2: different type of game, you know, so naturally you really

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Speaker 2: have to build it if if you want to succeed

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Speaker 2: at that level, you have to build it.

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Speaker 1: That's facts you just told me you were dropping again.

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Speaker 1: Talk to me about why you put so much music

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Speaker 1: out and come on the ability to be free?

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Speaker 3: Man.

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Speaker 2: I put so much out because I make so much.

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Speaker 2: I love, and you know, it's like why not, Like

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Speaker 2: why you put so much? Why not put so much

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Speaker 2: out because loving it and fucking with it and it's

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Speaker 2: paying you and taking care of your family and growing

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Speaker 2: your community.

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Speaker 3: Why would you stop?

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Speaker 1: On the contrary, though, if people are not loving it,

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Speaker 1: does that stop it?

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Speaker 3: No? Because I love it?

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Speaker 2: Right, Like what you love doesn't supersede what I love.

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Speaker 2: You know, it's something to consider, but it doesn't supersede

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Speaker 2: what I love.

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Speaker 3: When I stop loving it, that's when I stop, and

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Speaker 3: you still up head over heres.

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Speaker 2: Man, that's like the one thing that doesn't feel conflicting,

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Speaker 2: you know. It's like when I start rapping, when I

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Speaker 2: when I start songs, I may when I hear beats, Like,

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Speaker 2: that's the one thing I don't it don't just everything

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Speaker 2: else kind of goes away. You know, I could get

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Speaker 2: into that mode and escape. It's just it's the most

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Speaker 2: liberating feeling.

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Speaker 1: And the business model we just was talking about, when

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Speaker 1: they insert rappers into like the record label or the

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Speaker 1: record business, it kind of slows their run down.

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Speaker 3: I think when we watched.

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Speaker 1: Gucci Man back in the day, he would drop a

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Speaker 1: lot the mixtape.

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Speaker 3: Eraror it's like, this is how all these guys built

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Speaker 3: these legendary fan bases. Oh, even the new niggas.

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Speaker 2: It's the same like when yout when Kodak was coming

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Speaker 2: in rod Wave, it was like you couldn't you couldn't

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Speaker 2: get enough, you know.

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Speaker 3: I mean that's why young boys still on the run.

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Speaker 2: He owned because regardless of the quality of music he

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Speaker 2: giving it exactly so like the people who fuck with

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Speaker 2: him could always find a new reason to fuck with him.

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Speaker 3: You never slow that motion up, do you.

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Speaker 1: But in the same breath, right, if they're allowing if

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Speaker 1: in my mind, I'm a creator and they're accepting almost

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Speaker 1: anything got put out, does that skew my creative passion

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Speaker 1: because it's like yo, they're accepting.

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Speaker 3: It's like almost like McDonald's. Yo. They'll eat something called

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Speaker 3: a mick double.

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Speaker 2: It ain't even a Hamburger, no different, because like, as

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Speaker 2: an artist, I should never be making my art based on.

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Speaker 3: What you accept. You know.

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Speaker 2: It's like, make the song you love as simple as that,

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Speaker 2: I think you could still go for it. Like if

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Speaker 2: you want to make pop songs, you can still do that,

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Speaker 2: but make the ones you love, like really try to

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Speaker 2: put your all into it. It should be I don't

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Speaker 2: think it should be any fan consideration into making songs,

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Speaker 2: you know, because it's like once you start trying to

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Speaker 2: do something because somebody said this, and trying to do

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Speaker 2: this because they said this, and trying to do this

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Speaker 2: because they said this, it could really fuck up the pot.

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Speaker 3: You know.

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Speaker 2: It starts you start adding ingredients that that don't fit

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Speaker 2: what you making, Like Nigga is home cooking. You know

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Speaker 2: you can't. You can't.

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Speaker 3: What is the thinking behind that? Though? Do you know

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Speaker 3: the record labels thinking behind slowing down?

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Speaker 1: Is that trying to squeeze every dollar out of that

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Speaker 1: project or like, you know, I part.

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Speaker 2: Of me don't think it's the labels anymore. I used

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Speaker 2: to be like, it's the labels they slowing you down

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Speaker 2: there in a way, And then I had a really

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Speaker 2: great conversation with Dallas Martin right, and he was like, man,

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Speaker 2: and we want niggas to drop. We just want niggas

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Speaker 2: to drop dope shit. He like, sometimes we'll let a

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Speaker 2: nigga drop some weak shit just because we don't want

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Speaker 2: to be the one in the way of them dropping.

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Speaker 2: But it's like, nigga, they you the labels want product

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Speaker 2: to move, Like why would they want less.

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Speaker 3: Product and you hot?

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Speaker 1: Well, here's here's this though, because I think the labels

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Speaker 1: have interest in the contract, the overall contract. So if

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Speaker 1: I only have l Russell for three albums and he's

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Speaker 1: on his second album and his next album is his

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Speaker 1: exit album, I've.

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Speaker 3: Seen what labels try to prolong that.

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Speaker 1: Process, to try to use it as some kind of

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Speaker 1: negotiation power to say, yo, hold on, you can't drop

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Speaker 1: that until we get to re sign, and they keep

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Speaker 1: denying it.

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Speaker 3: They don't say it flat out like that.

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Speaker 2: I think that only is applicable to them if your

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Speaker 2: shit ain't hitting.

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Speaker 1: I think they did Young Boy like that on the

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Speaker 1: way out of Atlantic. It's what they were allegedly saying,

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Speaker 1: is that on his way out of Atlantic, they were

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Speaker 1: trying to Kodak as well.

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Speaker 3: I think that applies if your shit ain't hidden.

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Speaker 2: If I come in and I'm righty rich and my

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Speaker 2: first shit goes platinum diamond, you think I don't want

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Speaker 2: a nigga to put out another one right after. I

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Speaker 2: don't care if our contract for three years. If you're

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Speaker 2: gonna give me more now, why would I wait three

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Speaker 2: years later to get it? But if it ain't that,

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Speaker 2: then it's like, we need to have you here until

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Speaker 2: we get that again, you feel.

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Speaker 1: Or it could be looked at as a loss for

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Speaker 1: the label if they say we've just dumped. We made

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Speaker 1: a lot of money, but we dumped two million dollars

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Speaker 1: into getting your brand to a place where it's noticeable.

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Speaker 1: It's a very recognizable brand. We're looking at a loan game.

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Speaker 1: We don't want to just let this guy I walk

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Speaker 1: out of the building. And if we seen we even

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Speaker 1: seen fifty Cent play this trick with Young Buck when

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Speaker 1: it was when he was trying to get out of

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Speaker 1: that g on the contract. It's like, send an album

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Speaker 1: in no sender, album in no. You're saying that you

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Speaker 1: believe it's because the music.

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Speaker 2: Listen right, I thought it was that too, And then

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Speaker 2: the nigga was like nigga, we be trying to save

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Speaker 2: niggas damn from putting out something we don't want you

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Speaker 2: to fuck up?

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Speaker 3: Yo? Could we hear it?

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Speaker 2: Were the first niggas to hear, you know, because I

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Speaker 2: thought it was what you were saying too, and sometimes

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Speaker 2: it may be. But hearing that perspective from their side,

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Speaker 2: it's like, I get that completely right. If you making

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Speaker 2: me money, I'm never gonna slow you down. Yeah, But

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Speaker 2: if I'm losing money, I'm gonna want the terms to

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Speaker 2: aligning in the way that I set them.

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Speaker 1: So what do you say in the NFL when you

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Speaker 1: got a two thousand a year, two thousand yard Russia

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Speaker 1: per year that they slapped the franchise tag on, Right,

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Speaker 1: It's like.

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Speaker 3: There's business.

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Speaker 1: This ain't all about the money in the moment, like

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Speaker 1: they're trying to they're trying to hold some of these

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Speaker 1: generational talents and some of this, Like I don't know, man,

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Speaker 1: it just almost feels like that that you don't think

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Speaker 1: so loan Bro, you think they want lose money.

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Speaker 3: Loan brouh.

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Speaker 2: You hear how many things you gotta make scenario you

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Speaker 2: gotta go through? Bro?

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Speaker 3: You think it's pure money? Keep the money coming.

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Speaker 1: So you think that the record sales are slowing down

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Speaker 1: in a way, what the label is saying that ain't it.

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Speaker 3: We're not putting that out. Listen, Bruno Marsh don't have

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Speaker 3: these issues, Drake, don't have these issues. Why didn't niggas

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Speaker 3: love to label so much?

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Speaker 2: Because if you're making money, I'm gonna do whatever I'm

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Speaker 2: supposed to do. The kid, I don't want to stop

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Speaker 2: making money with you.

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Speaker 3: Niggas.

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Speaker 2: Start you making enough money them niggas be like, here,

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Speaker 2: we'll give you an indie dishow so you can do

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Speaker 2: your shit there as long as we get.

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Speaker 3: Yeah, the nigga is, you know.

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Speaker 2: And and it really skewed my perspective because I got

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Speaker 2: a lot of offers early that the office came without

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Speaker 2: more insight from the offerer. And you know, for me,

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Speaker 2: I guess I'm so personal in my career that I'm like, no,

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Speaker 2: if hole want to sign me to his label, hope

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Speaker 2: will come.

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Speaker 3: Talk to me about it. Right like that, in my mind,

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Speaker 3: I'm like, you.

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Speaker 2: Know, I got I was like, ho gonna be had

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Speaker 2: to meet it and it was like no, and it

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Speaker 2: was like we do he want to sign meet it?

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Speaker 2: It's like all right right, that was my mind, so

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Speaker 2: I couldn't even I couldn't grasp it happening in that fashion.

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Speaker 3: And I'm with you on that.

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Speaker 1: That's why a lot of this industry is smoking mirrors

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Speaker 1: in that way where it's like, respect me enough to

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Speaker 1: tailor this thing, respect me enough to consider everything that

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Speaker 1: we've already been through, me traveling the world by myself

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Speaker 1: building this thing.

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Speaker 3: You dig what I'm saying.

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Speaker 1: Like I get into some of these meetings because I've

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Speaker 1: had means with everybody as well, and I'm just like, oh,

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Speaker 1: y'all don't know, y'all, don't we gonna have an issue

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Speaker 1: because y'all don't understand the product. You know what I'm saying,

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Speaker 1: y'all look at the numbers, but the numbers is that

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Speaker 1: way because I understand the product.

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Speaker 3: Yeah, we can fuck those numbers. See. But that's the

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Speaker 3: thing is.

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Speaker 2: Like we we give them too much benefit of the doubt,

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Speaker 2: uh not benefit of the doubt, Like we what matters

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Speaker 2: to us doesn't matter to them. Right, the bank doesn't

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Speaker 2: care what you use this loan for as long as

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Speaker 2: you pay them back. But we be wanting them to

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Speaker 2: care about the arts as much as us and it's

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Speaker 2: like they're not artists, they're investors. Hearing that shit really

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Speaker 2: like altered my perspective completely, and it was like, I

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Speaker 2: start going through a bunch of situations I'll see online

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Speaker 2: with artists who like, man, the labeled, the labeled did this,

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Speaker 2: and I start just like you could you could find

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Speaker 2: rational and everything when you fool when you hear full disclosure,

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Speaker 2: it's just like, man, it's the nature of the beasts.

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Speaker 3: That's the kind of business that is.

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Speaker 2: So it's like, if you're gonna do any business in

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Speaker 2: that business, just know it.

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Speaker 3: Come with that type of energy. Like niggas. Them niggas

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Speaker 3: there to make money.

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Speaker 2: Some niggas care, but the niggas who cut the checks

303
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Speaker 2: is there to make money.

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Speaker 3: Real and they'll get put out if they don't make money.

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Speaker 3: So they do have a parent.

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Speaker 2: A nigga really can't bet on you because if you know,

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Speaker 2: it's like, if it's gonna really take you five years,

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Speaker 2: that's my boss looking at me for five years, Like nigga,

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Speaker 2: when this nigga gonna start making money.

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Speaker 3: Right, that's fucked up. But that's how it is.

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Speaker 1: When you when you the Rock Nation situation, when you

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Speaker 1: asked about whole What what was the thinking?

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Speaker 3: What was they saying? Uh? She was just like, no,

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Speaker 3: he's not gonna be there. You know. It was like.

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Speaker 2: I guess, like I said, I was thinking too glamorous

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Speaker 2: of it because of how I look at those things,

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Speaker 2: you know, And I don't I don't think it was

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Speaker 2: a malicious act.

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Speaker 3: It's just like I don't know.

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Speaker 1: And do you think that they do you think that

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Speaker 1: they really appreciated what you've done? Like did the offer

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Speaker 1: look like they appreciated the work you've put in, the

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Speaker 1: money you've made, the sheets you can ship.

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Speaker 2: I think at that time the offer was very reflective

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Speaker 2: of whatever value I thought I had the end.

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Speaker 3: It wasn't a bad offer.

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Speaker 2: The original offer that came before the actual offer wasn't

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Speaker 2: bad offer. And the parameters around it just felt funny

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Speaker 2: to me at the time.

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Speaker 3: You know, it was like.

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Speaker 2: There was no money in the original contract. It was

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Speaker 2: like a fifteen K discretionary fund. And then it's like, oh, yeah,

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00:17:28,400 --> 00:17:29,840
Speaker 2: come to the office, we coming here, like how do

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00:17:29,840 --> 00:17:31,560
Speaker 2: you feel about the deal? And I'm like there's no

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00:17:31,720 --> 00:17:34,800
Speaker 2: money and he was like, oh, it's a mistake, right,

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Speaker 2: And he made a call and they sent in a

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00:17:36,440 --> 00:17:39,399
Speaker 2: new one, like it was immediate and it had money

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Speaker 2: attached to it.

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Speaker 1: So you're telling me that the original deal had zero

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Speaker 1: dollars and they participate.

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Speaker 3: Eighteen K discretionary fund.

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Speaker 1: But that's nothing right in the grand scheme of things.

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Speaker 1: But I'm saying, and they had participation in they had

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Speaker 1: financial participation in the benefit of the music right with

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Speaker 1: no investment, and they said it was a mistake.

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Speaker 2: And then after you said it's a mistake, the other

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00:18:08,359 --> 00:18:13,399
Speaker 2: one came that had the money, and it just didn't

348
00:18:13,480 --> 00:18:17,720
Speaker 2: sit right with me to where I could do it

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Speaker 2: because it felt like, I don't know, that's a lot

350
00:18:20,760 --> 00:18:22,919
Speaker 2: of money to make a mistake with. And even if

351
00:18:22,960 --> 00:18:26,439
Speaker 2: it was a mistake, it made me start thinking like

352
00:18:26,880 --> 00:18:28,720
Speaker 2: if I would have signed the one with no money,

353
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Speaker 2: would you have told me it was a mistake. No,

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00:18:31,520 --> 00:18:33,320
Speaker 2: And once I I feel like that, it was hard

355
00:18:33,359 --> 00:18:36,200
Speaker 2: to like it's really hard to do business after that.

356
00:18:36,440 --> 00:18:38,280
Speaker 2: And it didn't, you know, like I said, it didn't

357
00:18:38,280 --> 00:18:41,399
Speaker 2: come with no explanation up even even after like I

358
00:18:41,400 --> 00:18:43,560
Speaker 2: did the interview with Math and were talking about it

359
00:18:43,600 --> 00:18:46,280
Speaker 2: and it went viral, it didn't come with like a

360
00:18:46,320 --> 00:18:48,840
Speaker 2: call of like, no, bro, this is why you know,

361
00:18:48,960 --> 00:18:52,040
Speaker 2: like a I just feel like a genuine nigga would

362
00:18:52,080 --> 00:18:54,480
Speaker 2: get your call if they was ever trying to sign

363
00:18:54,520 --> 00:18:56,240
Speaker 2: you today shit and how you be a part of

364
00:18:56,240 --> 00:18:58,160
Speaker 2: what they're doing. But it didn't come with a call,

365
00:18:58,640 --> 00:19:00,879
Speaker 2: and I don't I don't think it's any genuine, but

366
00:19:00,920 --> 00:19:03,320
Speaker 2: I just feel like nigger, I need a call.

367
00:19:04,160 --> 00:19:07,560
Speaker 1: And you know, we respect whole, but hole is hell

368
00:19:07,640 --> 00:19:10,119
Speaker 1: to a standard as well, Like he can't just do

369
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Speaker 1: anything either, you know, and.

370
00:19:13,280 --> 00:19:16,160
Speaker 3: But he can, he really can't.

371
00:19:16,720 --> 00:19:20,840
Speaker 1: Why so because we can lose respect for hope, like

372
00:19:20,880 --> 00:19:22,480
Speaker 1: we've lost respect.

373
00:19:22,040 --> 00:19:24,680
Speaker 3: For a lot of the great right, you know, we can,

374
00:19:24,760 --> 00:19:28,119
Speaker 3: we can change whole perception to the world.

375
00:19:29,000 --> 00:19:32,120
Speaker 1: Right if if if, if a lot enough people are

376
00:19:32,160 --> 00:19:35,960
Speaker 1: going through things that are unfavorable and unfair and unwarranted.

377
00:19:36,520 --> 00:19:41,160
Speaker 1: You know, he's not above, he's not above reproaching.

378
00:19:40,600 --> 00:19:43,880
Speaker 2: Them, right and that And that's actually exactly how I felt,

379
00:19:44,000 --> 00:19:49,679
Speaker 2: you know. I was just like, if you're too big

380
00:19:50,160 --> 00:19:53,119
Speaker 2: in your journey to come higher at someone that you

381
00:19:53,200 --> 00:19:58,239
Speaker 2: want to sign to your infrastructure, bring into your system.

382
00:19:58,359 --> 00:20:00,760
Speaker 2: It's not a system all necessary want to be in

383
00:20:00,840 --> 00:20:03,320
Speaker 2: because I want somebody who cares enough to be like, bro,

384
00:20:03,440 --> 00:20:04,919
Speaker 2: I really fuck with you and I want you to

385
00:20:04,960 --> 00:20:06,040
Speaker 2: come here and here's why.

386
00:20:06,240 --> 00:20:07,159
Speaker 3: But I also get it.

387
00:20:07,160 --> 00:20:09,879
Speaker 2: It's like it's a business venture that he has that

388
00:20:09,960 --> 00:20:11,920
Speaker 2: he's empowered other people to run.

389
00:20:12,080 --> 00:20:14,320
Speaker 3: So I understand it, Like.

390
00:20:14,320 --> 00:20:19,320
Speaker 1: I get the lining on the back of his legacy, right,

391
00:20:19,359 --> 00:20:22,679
Speaker 1: and we say Rocknation, we say jay Z right, you know.

392
00:20:22,840 --> 00:20:24,520
Speaker 3: And and even when you sign.

393
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Speaker 1: The rock Nation, when you go abroader, you go somewhere

394
00:20:28,000 --> 00:20:29,199
Speaker 1: you say, I'm signing to jay Z.

395
00:20:29,280 --> 00:20:32,080
Speaker 3: Now do bsiness with jay Z right, I'm signed the hall.

396
00:20:32,560 --> 00:20:34,399
Speaker 3: This is the saying, you know.

397
00:20:34,680 --> 00:20:37,600
Speaker 1: Yeah, So it's like I think even him, I'm sure

398
00:20:37,640 --> 00:20:39,879
Speaker 1: he respects their responsibility comes with it.

399
00:20:40,080 --> 00:20:43,320
Speaker 2: But you know, also it made me think like is

400
00:20:43,320 --> 00:20:48,480
Speaker 2: he is he trying to go in the route of

401
00:20:48,560 --> 00:20:53,240
Speaker 2: like where it's a death Jam or in Atlantic, because

402
00:20:53,280 --> 00:20:55,240
Speaker 2: if you signed to death Jam, you know, say I'm

403
00:20:55,280 --> 00:21:00,960
Speaker 2: signed to Russell Simmons in the whole come from us.

404
00:21:01,400 --> 00:21:04,680
Speaker 3: So it's different. It's like it's like it's like your

405
00:21:04,800 --> 00:21:07,400
Speaker 3: child or something, you know, whole come out of this game.

406
00:21:07,840 --> 00:21:10,160
Speaker 3: Family family, like family.

407
00:21:10,880 --> 00:21:15,879
Speaker 1: You got rich off this off us like this nigga,

408
00:21:15,960 --> 00:21:18,960
Speaker 1: I sold that ship, you sold. I listened to you.

409
00:21:19,440 --> 00:21:21,720
Speaker 1: We wrapped the balls, you wrapped we come.

410
00:21:21,640 --> 00:21:24,920
Speaker 2: Up under this the same unbrought, you know, and this

411
00:21:25,000 --> 00:21:29,040
Speaker 2: is why I got so much grace. I just need

412
00:21:29,080 --> 00:21:32,920
Speaker 2: a call because I also like, though that is all true,

413
00:21:33,800 --> 00:21:37,280
Speaker 2: we still not really entitled to anything, of course, because

414
00:21:37,280 --> 00:21:41,680
Speaker 2: sometimes you know, when my fans, I have to remember

415
00:21:41,760 --> 00:21:45,800
Speaker 2: that me giving anything I gave is enough because I

416
00:21:45,840 --> 00:21:49,240
Speaker 2: never had to give anything right. So that's that's where

417
00:21:49,320 --> 00:21:52,119
Speaker 2: like I understand the human and the whole ordeal.

418
00:21:52,160 --> 00:21:54,200
Speaker 3: It's just like, let's have a conversation.

419
00:21:55,160 --> 00:21:58,520
Speaker 1: Still, I still think, and that's that's the honest truth, man,

420
00:21:58,520 --> 00:22:00,920
Speaker 1: because don't owe no nigga nothing right.

421
00:22:00,960 --> 00:22:04,280
Speaker 3: So that's that's more right, Like that's the truth, man.

422
00:22:04,359 --> 00:22:07,640
Speaker 3: But at the end of the day, it's like.

423
00:22:07,720 --> 00:22:11,840
Speaker 1: Bruh, we talking about it's a lot of young men,

424
00:22:12,119 --> 00:22:13,680
Speaker 1: men coming out of dolls.

425
00:22:13,720 --> 00:22:17,760
Speaker 2: Like I'm a young black independent nigga building infrastructure out

426
00:22:17,760 --> 00:22:18,360
Speaker 2: of Valao.

427
00:22:18,920 --> 00:22:20,960
Speaker 3: You know. I think that there's a certain.

428
00:22:24,240 --> 00:22:27,400
Speaker 2: There's a due diligence for ogs, you know, in every

429
00:22:27,480 --> 00:22:30,280
Speaker 2: lane to just be pathed to the niggas who like,

430
00:22:30,280 --> 00:22:32,359
Speaker 2: like my whole team is like I seen splash and

431
00:22:32,359 --> 00:22:35,280
Speaker 2: it's like, no, this nigga's one of them. You got

432
00:22:35,280 --> 00:22:41,160
Speaker 2: that due diligence. You know, to Bro, that's culture exactly.

433
00:22:41,880 --> 00:22:44,879
Speaker 1: And I and I know hope is tapped in because

434
00:22:45,160 --> 00:22:48,040
Speaker 1: I've seen whole with the tax stones of the world.

435
00:22:48,640 --> 00:22:51,760
Speaker 1: It's like that don't get on your radar unless you

436
00:22:51,840 --> 00:22:54,840
Speaker 1: tapped into the streets and I culture for real, So

437
00:22:54,920 --> 00:22:58,680
Speaker 1: you can't on one end see what happens, is right,

438
00:23:00,080 --> 00:23:02,800
Speaker 1: That's what be the problem. Right, It's like, yo, Bro,

439
00:23:03,080 --> 00:23:05,880
Speaker 1: we gotta make sure that we consistent in our messaging,

440
00:23:06,480 --> 00:23:09,480
Speaker 1: in our approach, especially when we at the highest level,

441
00:23:09,560 --> 00:23:12,280
Speaker 1: the highest we and you held to the highest regard.

442
00:23:12,720 --> 00:23:16,200
Speaker 3: So I have I couldn't sign with Recknation without Meetinghole.

443
00:23:17,200 --> 00:23:22,080
Speaker 2: So see that's that's how I felt, and that that's

444
00:23:22,200 --> 00:23:22,960
Speaker 2: exactly what.

445
00:23:22,920 --> 00:23:23,760
Speaker 3: It what it was.

446
00:23:23,800 --> 00:23:28,240
Speaker 2: It just didn't Yeah, like I feel like I shouldn't

447
00:23:28,240 --> 00:23:31,480
Speaker 2: have even got a deal without meaning, Like I shouldn't

448
00:23:31,480 --> 00:23:33,400
Speaker 2: have even got an offer without meeting whole.

449
00:23:33,480 --> 00:23:36,760
Speaker 3: Like it was just so yeah, I don't know when.

450
00:23:36,560 --> 00:23:40,880
Speaker 1: You when you started on this journey, who inspired it?

451
00:23:49,160 --> 00:23:49,320
Speaker 3: Man?

452
00:23:49,440 --> 00:23:57,600
Speaker 2: The culture I've always I've just been immersed in coaching

453
00:23:57,680 --> 00:24:00,080
Speaker 2: my entire life. Like after we've done on the so

454
00:24:00,240 --> 00:24:01,919
Speaker 2: we got a culture on there, and it's just like

455
00:24:02,680 --> 00:24:05,280
Speaker 2: movies from my past that I grew up came like

456
00:24:05,680 --> 00:24:07,720
Speaker 2: I was just immersing culture. And when you get to

457
00:24:07,760 --> 00:24:11,600
Speaker 2: a point in your life where you realize there's people

458
00:24:11,760 --> 00:24:15,040
Speaker 2: behind those things, Like somebody had to sit and make

459
00:24:15,119 --> 00:24:17,280
Speaker 2: those and they had cameras and they had a crew,

460
00:24:17,600 --> 00:24:22,640
Speaker 2: and you realized, like, these are human acts. Nigga, I'm

461
00:24:22,760 --> 00:24:27,720
Speaker 2: on everything. I'm on everything. I could get some tool. Yes,

462
00:24:28,280 --> 00:24:29,840
Speaker 2: if you could do it. I mean I could do

463
00:24:29,920 --> 00:24:32,080
Speaker 2: that exact same thing, and I could get some too.

464
00:24:33,280 --> 00:24:35,040
Speaker 2: I don't want it no other way, man.

465
00:24:35,600 --> 00:24:36,199
Speaker 3: I love it.

466
00:24:36,480 --> 00:24:39,160
Speaker 1: And let me ask you this too, what is your

467
00:24:39,240 --> 00:24:41,800
Speaker 1: feeling about record labels? Like what do you feel about

468
00:24:42,320 --> 00:24:45,520
Speaker 1: the music business and or record labels.

469
00:24:55,080 --> 00:25:03,040
Speaker 2: I've had a period of my life where I was against,

470
00:25:05,840 --> 00:25:09,119
Speaker 2: a period where I was neutral, and I think now

471
00:25:09,280 --> 00:25:15,200
Speaker 2: I'm in a period where I'm four if it's aligning

472
00:25:15,480 --> 00:25:18,679
Speaker 2: to where we could, Like if a nigga like me

473
00:25:19,320 --> 00:25:21,400
Speaker 2: that make the kind of music I make and has

474
00:25:21,480 --> 00:25:24,080
Speaker 2: the mind I have and making the impact I'm making

475
00:25:24,160 --> 00:25:27,479
Speaker 2: independently can find a partner that has all the resource

476
00:25:27,520 --> 00:25:30,119
Speaker 2: and infrastructure that wants to do great business, have a

477
00:25:30,119 --> 00:25:33,000
Speaker 2: great deal and make a lot of money together and

478
00:25:33,119 --> 00:25:36,159
Speaker 2: allow me to do everything I'm already doing just bigger.

479
00:25:37,400 --> 00:25:39,320
Speaker 2: I think that is the greatest thing that can happen

480
00:25:39,359 --> 00:25:42,879
Speaker 2: to culture. The right parties get together and it's like

481
00:25:43,520 --> 00:25:46,480
Speaker 2: this should be at the top, this should be propelled

482
00:25:46,840 --> 00:25:49,159
Speaker 2: because it's like we have those discussions in debates and

483
00:25:49,200 --> 00:25:54,800
Speaker 2: propel shit that ain't even positive, like it only has

484
00:25:54,840 --> 00:25:57,840
Speaker 2: a negative footprint to it, and we like, let's rally

485
00:25:57,880 --> 00:26:00,080
Speaker 2: together and put this. We're gonna make sure everybody he

486
00:26:00,119 --> 00:26:02,320
Speaker 2: sees this. So if we do that with a nigga,

487
00:26:02,359 --> 00:26:04,600
Speaker 2: that that you feel like, nigga, I'll fly to the

488
00:26:04,640 --> 00:26:05,719
Speaker 2: Bay to go from somewhere.

489
00:26:05,720 --> 00:26:06,359
Speaker 3: I fuck.

490
00:26:06,840 --> 00:26:11,000
Speaker 2: If we feel like that, it's only a wins, it's

491
00:26:11,080 --> 00:26:12,400
Speaker 2: one of the biggest wins.

492
00:26:12,480 --> 00:26:15,520
Speaker 3: Yeah, yeah, that's for sure. And that's we're gonna get

493
00:26:15,560 --> 00:26:18,399
Speaker 3: to that too, because I do like that. You know.

494
00:26:18,440 --> 00:26:21,359
Speaker 1: I had a conversation with D One, a kind of

495
00:26:21,440 --> 00:26:29,280
Speaker 1: rough conversation because D One, in my opinion, seems his

496
00:26:29,440 --> 00:26:32,080
Speaker 1: brand seems a bit more and I got a lot

497
00:26:32,080 --> 00:26:35,040
Speaker 1: of love for D One. When I speak about D One,

498
00:26:36,359 --> 00:26:38,800
Speaker 1: I don't want people because some weird way they got it.

499
00:26:38,800 --> 00:26:42,680
Speaker 3: Well, when you critique d One, you critique.

500
00:26:42,240 --> 00:26:46,399
Speaker 1: In God like you like you're going against Jesus Christ

501
00:26:46,520 --> 00:26:49,240
Speaker 1: or something, not him in itself, but like because of he,

502
00:26:49,359 --> 00:26:52,600
Speaker 1: because he's staying for the word of God that he

503
00:26:52,960 --> 00:26:54,640
Speaker 1: that that be careful.

504
00:26:54,240 --> 00:26:56,320
Speaker 3: When you you critique him.

505
00:26:56,320 --> 00:27:00,359
Speaker 1: But I'm a righteous man, right, so I think those

506
00:27:00,400 --> 00:27:03,920
Speaker 1: tough conversations I'm comfortable having. But I think his brain

507
00:27:04,040 --> 00:27:05,720
Speaker 1: is a bit more disconnected.

508
00:27:05,960 --> 00:27:06,120
Speaker 3: Right.

509
00:27:06,240 --> 00:27:09,280
Speaker 1: It's positive, but it seems like it's a little more

510
00:27:09,359 --> 00:27:10,840
Speaker 1: disconnected yours.

511
00:27:12,920 --> 00:27:15,200
Speaker 3: It's positive, but it's still loss.

512
00:27:15,480 --> 00:27:18,880
Speaker 1: Yeah, And I think that I think that I want

513
00:27:18,920 --> 00:27:22,080
Speaker 1: to take a little time and applag that, Like that's

514
00:27:22,119 --> 00:27:25,720
Speaker 1: a beautiful thing to not glorify.

515
00:27:26,240 --> 00:27:29,719
Speaker 3: The killing of the culture but be killing the culture. Yeah,

516
00:27:29,880 --> 00:27:31,800
Speaker 3: you know what I mean. So I want to big

517
00:27:31,840 --> 00:27:33,240
Speaker 3: you up for that, bro, Like.

518
00:27:34,640 --> 00:27:38,040
Speaker 2: I appreciate that that shit mattered to me, Like because

519
00:27:38,080 --> 00:27:46,600
Speaker 2: I know how how easy conscious can become corny and

520
00:27:46,680 --> 00:27:53,719
Speaker 2: become unreceived. Yes, right, because it's like once people are

521
00:27:53,720 --> 00:28:01,000
Speaker 2: associated where it's like you man, sometimes, if you told

522
00:28:01,040 --> 00:28:06,040
Speaker 2: me Jesus walked on water, it made me feel like, well,

523
00:28:06,080 --> 00:28:09,960
Speaker 2: I can never be Jesus and niggas don't walk on water.

524
00:28:10,280 --> 00:28:12,000
Speaker 3: But if you told me he.

525
00:28:12,040 --> 00:28:15,840
Speaker 2: Sat and meditated and took care of his people and

526
00:28:15,880 --> 00:28:20,679
Speaker 2: then you know, like, but it's like that quick depiction sometimes,

527
00:28:20,720 --> 00:28:22,800
Speaker 2: like if you come off too righteous and it's never

528
00:28:22,800 --> 00:28:25,600
Speaker 2: a you thing, it's just the people receiving it, Like

529
00:28:26,359 --> 00:28:28,679
Speaker 2: you can never be too righteous, I can only receive

530
00:28:28,760 --> 00:28:31,440
Speaker 2: you as too righteous, right, So depending on where the

531
00:28:31,440 --> 00:28:33,400
Speaker 2: people had a lot of niggas that just write it off.

532
00:28:33,480 --> 00:28:38,280
Speaker 2: But I'm still it took me a long time to

533
00:28:38,360 --> 00:28:44,040
Speaker 2: find a median between preachy and just human.

534
00:28:44,200 --> 00:28:47,160
Speaker 3: Right, because my thing was with d One.

535
00:28:47,320 --> 00:28:50,920
Speaker 1: I was telling him, Yo, you're critiquing rappers, bro, And

536
00:28:51,000 --> 00:28:53,640
Speaker 1: so when you critique rappers, if you have a solution,

537
00:28:53,760 --> 00:28:55,880
Speaker 1: give the solution to the world. That's what all the

538
00:28:55,880 --> 00:28:59,760
Speaker 1: great creatives are doing. I'm not telling no particular person

539
00:28:59,760 --> 00:29:02,520
Speaker 1: to howlt me. I'm gonna give my game to the

540
00:29:02,600 --> 00:29:06,200
Speaker 1: culture and show up on your desk. It's gonna show

541
00:29:06,280 --> 00:29:09,640
Speaker 1: up on your desk, dog, because I'm giving the solutions

542
00:29:09,640 --> 00:29:13,920
Speaker 1: to the world. I respect the universe enough to believe

543
00:29:13,960 --> 00:29:16,560
Speaker 1: that this a penetrating hit the people that need to hit.

544
00:29:16,680 --> 00:29:16,920
Speaker 3: You know.

545
00:29:17,040 --> 00:29:23,720
Speaker 2: I think sometimes I remember I was writing the Fuck

546
00:29:23,800 --> 00:29:29,080
Speaker 2: the Industry freestyle. It was originally called fuck Double Sael Freestyle, right,

547
00:29:29,480 --> 00:29:34,680
Speaker 2: and T was like, why so narrow and then, and

548
00:29:34,760 --> 00:29:38,600
Speaker 2: I was like, you're right the industry, you know. And

549
00:29:38,760 --> 00:29:42,840
Speaker 2: sometimes I feel like his critique and Rick Ross and

550
00:29:42,880 --> 00:29:45,640
Speaker 2: meat meal, it was still relevant.

551
00:29:46,240 --> 00:29:48,840
Speaker 3: It was just narrow you know. It's like it's like

552
00:29:49,040 --> 00:29:49,680
Speaker 3: we could it.

553
00:29:50,160 --> 00:29:53,400
Speaker 2: It's a lot bigger, but he narrowed in for that moment,

554
00:29:53,440 --> 00:29:54,720
Speaker 2: but it was still relative.

555
00:29:54,840 --> 00:29:56,760
Speaker 3: Like he has a valid point.

556
00:29:56,840 --> 00:29:59,320
Speaker 2: Like when you grown man and you telling niggas to

557
00:29:59,400 --> 00:30:01,680
Speaker 2: kill naves, lies, don't perpetuate that.

558
00:30:03,720 --> 00:30:06,280
Speaker 3: The you do have a due diligence. It's like, yeah,

559
00:30:06,560 --> 00:30:06,840
Speaker 3: you can.

560
00:30:07,440 --> 00:30:09,640
Speaker 2: I was at Unsad Guru cap and he was like,

561
00:30:09,760 --> 00:30:12,800
Speaker 2: you know, everybody look at freedom as like the ability

562
00:30:12,840 --> 00:30:16,520
Speaker 2: to do what you can. And he's like, just because

563
00:30:16,800 --> 00:30:20,280
Speaker 2: you can't say something doesn't always mean you should say

564
00:30:20,280 --> 00:30:22,360
Speaker 2: it or can't do it, you know. Like he was

565
00:30:22,440 --> 00:30:27,840
Speaker 2: just asking niggas to be more conscious and valuable of

566
00:30:27,880 --> 00:30:31,000
Speaker 2: their output. And I don't think that's that's out of reason,

567
00:30:31,080 --> 00:30:33,000
Speaker 2: but it's also niggas don't have to you know.

568
00:30:33,720 --> 00:30:35,160
Speaker 3: But here's here's the thing.

569
00:30:35,360 --> 00:30:40,480
Speaker 1: Right, My thing was, it was all way good until

570
00:30:40,480 --> 00:30:42,240
Speaker 1: you said I want to meet with y'all to have

571
00:30:42,440 --> 00:30:46,840
Speaker 1: them that's my part.

572
00:30:47,160 --> 00:30:48,640
Speaker 3: So you think it's like a nigga trying to get

573
00:30:48,640 --> 00:30:49,120
Speaker 3: in the circle.

574
00:30:51,040 --> 00:30:53,360
Speaker 1: What I need dinner with some nigga rapping about killing

575
00:30:53,400 --> 00:30:55,800
Speaker 1: and I'm righteous, I'm the Christian man.

576
00:30:55,960 --> 00:30:57,840
Speaker 3: I'm gonna tell y'all how to fix that. I don't

577
00:30:57,880 --> 00:31:00,680
Speaker 3: even want. I don't need to come, because the solution

578
00:31:00,880 --> 00:31:03,440
Speaker 3: is for the kids. You know, though I don't know.

579
00:31:03,640 --> 00:31:06,240
Speaker 3: I think that's valid because I think.

580
00:31:07,760 --> 00:31:10,080
Speaker 2: Like he's He's saying, I want to open the door

581
00:31:10,120 --> 00:31:12,640
Speaker 2: for conversations. Well, I can explain to you why I

582
00:31:12,640 --> 00:31:14,000
Speaker 2: feel this way, because.

583
00:31:17,440 --> 00:31:22,240
Speaker 1: You to the world if I meet Meal, like if

584
00:31:22,240 --> 00:31:25,400
Speaker 1: I tell you now, but niggas receive it differently through

585
00:31:25,400 --> 00:31:28,480
Speaker 1: the Internet than through conversation like this, Like we we

586
00:31:28,600 --> 00:31:31,840
Speaker 1: able to holler differently right here than anything I could

587
00:31:31,840 --> 00:31:32,760
Speaker 1: put on the internet.

588
00:31:33,120 --> 00:31:35,120
Speaker 2: Even if something happening I went on innet and I'm

589
00:31:35,120 --> 00:31:36,240
Speaker 2: like little Nigga was at my.

590
00:31:36,200 --> 00:31:39,320
Speaker 3: House, it would never be the conversation that we can

591
00:31:39,400 --> 00:31:40,000
Speaker 3: have like this.

592
00:31:40,240 --> 00:31:44,480
Speaker 1: Yes, but this is an overarching point that you're making. Again,

593
00:31:44,680 --> 00:31:48,560
Speaker 1: why so narrow? So my thing was there's no there's

594
00:31:48,600 --> 00:31:51,040
Speaker 1: no need for you to meet with meet Meal and

595
00:31:51,120 --> 00:31:53,640
Speaker 1: Jim Jonpes. My thing is this if I say, yo,

596
00:31:54,360 --> 00:31:58,000
Speaker 1: I heard they still in kids. Sophiels I don't need

597
00:31:58,240 --> 00:32:01,520
Speaker 1: a line of niggas that own kids feels outside my house.

598
00:32:01,840 --> 00:32:04,560
Speaker 3: I need to get on my platform and say the

599
00:32:04,640 --> 00:32:10,800
Speaker 3: way you stop them from stealing your kids? Right I hear?

600
00:32:11,360 --> 00:32:13,360
Speaker 3: I need to let them. I need to put the

601
00:32:13,400 --> 00:32:14,840
Speaker 3: solution out to the world.

602
00:32:15,120 --> 00:32:18,280
Speaker 1: Hey, this is how you stop him from stealing your kids?

603
00:32:18,280 --> 00:32:22,400
Speaker 3: Of feel Oh God, this nigga good? You see what

604
00:32:22,440 --> 00:32:22,880
Speaker 3: I'm saying.

605
00:32:23,240 --> 00:32:26,440
Speaker 1: So it's the self serving aspect that makes you come

606
00:32:26,480 --> 00:32:31,320
Speaker 1: off as oh, no, get in the circle. Yeah, have

607
00:32:31,560 --> 00:32:34,160
Speaker 1: dinner for what, get a solution to the world. It's

608
00:32:34,200 --> 00:32:37,120
Speaker 1: more than just them three doing it. It's a culture

609
00:32:37,200 --> 00:32:39,240
Speaker 1: of it. At that time, a couple of those guys

610
00:32:39,280 --> 00:32:42,760
Speaker 1: didn't even have music out. Then then Joe Budden come

611
00:32:42,800 --> 00:32:44,640
Speaker 1: on on the list and it's like, y'all can't well.

612
00:32:44,680 --> 00:32:46,600
Speaker 1: He told me, I can't wait to meet Joe Budden

613
00:32:46,600 --> 00:32:51,520
Speaker 1: and hug Joe Budden. And I'm saying for what. I

614
00:32:51,560 --> 00:32:53,840
Speaker 1: ain't saying that. I ain't saying that you want for

615
00:32:53,960 --> 00:32:55,920
Speaker 1: being righteous. I'm saying that what.

616
00:32:56,120 --> 00:32:56,600
Speaker 3: I mean.

617
00:32:57,960 --> 00:33:03,360
Speaker 2: Sometimes that is the feeling though behind.

618
00:33:06,480 --> 00:33:09,720
Speaker 3: I can't wait to meet holding huggm. It's different, bro.

619
00:33:10,560 --> 00:33:12,920
Speaker 1: Hold them pulled into this culture in a different way

620
00:33:12,960 --> 00:33:16,120
Speaker 1: than Joe Budden. D One ain't got no d one

621
00:33:16,160 --> 00:33:18,920
Speaker 1: ain't got no right. What you pulling from Joe Budden?

622
00:33:19,040 --> 00:33:22,120
Speaker 1: That that I ain't respectfully like I'm saying that a rapper,

623
00:33:22,280 --> 00:33:25,560
Speaker 1: a Christian rapper, though a Christian rapper, that is saying

624
00:33:25,600 --> 00:33:26,840
Speaker 1: meet me a Jim Jones.

625
00:33:27,000 --> 00:33:28,160
Speaker 3: Rick Ross, y'all need not.

626
00:33:28,440 --> 00:33:32,000
Speaker 2: But you know, you know, though he's not a Christian rapper,

627
00:33:33,120 --> 00:33:37,040
Speaker 2: he's a human, that's right. And I know and that

628
00:33:37,200 --> 00:33:40,400
Speaker 2: is the base of that interaction when you when you

629
00:33:40,440 --> 00:33:43,120
Speaker 2: put rolls and titles over it and he's the rappers

630
00:33:43,120 --> 00:33:49,360
Speaker 2: and it's the rapper, it kind of no no, because

631
00:33:49,400 --> 00:33:53,400
Speaker 2: what happened was he the one inserted the fact that, yo,

632
00:33:53,560 --> 00:33:56,160
Speaker 2: I'm feeding the kids and doing this for the kids,

633
00:33:56,160 --> 00:33:58,280
Speaker 2: and y'all are destroying the neighborhood.

634
00:33:58,400 --> 00:33:59,960
Speaker 3: So he brought them dudes.

635
00:34:00,000 --> 00:34:03,160
Speaker 1: This wasn't talking about bro And I'm saying, if the

636
00:34:03,280 --> 00:34:06,120
Speaker 1: industry has the problem, if you have mice in your house,

637
00:34:07,160 --> 00:34:08,440
Speaker 1: you did, I know.

638
00:34:08,560 --> 00:34:12,160
Speaker 2: But I think I think also maybe we're going to narrow.

639
00:34:12,600 --> 00:34:15,600
Speaker 2: Maybe it wasn't even like it was only Rick Ross

640
00:34:15,640 --> 00:34:16,920
Speaker 2: and meat Meal because they had just.

641
00:34:16,920 --> 00:34:18,919
Speaker 3: Dropped the name was on the promo run at the time.

642
00:34:19,280 --> 00:34:21,399
Speaker 2: Right, If it was somebody else on the promo run

643
00:34:21,440 --> 00:34:23,640
Speaker 2: at the time, it probably would have ended up being there.

644
00:34:23,680 --> 00:34:26,120
Speaker 2: Maybe it wasn't as narrow as them, but as narrow

645
00:34:26,160 --> 00:34:29,400
Speaker 2: as the moment, and we're just making it them, you know.

646
00:34:29,960 --> 00:34:33,240
Speaker 1: Still the solution is the same, right if your point

647
00:34:33,480 --> 00:34:35,920
Speaker 1: is that, Yo, the kids are listening.

648
00:34:36,239 --> 00:34:37,280
Speaker 3: The kids are listening.

649
00:34:37,360 --> 00:34:40,080
Speaker 1: Were talking about meat mealing rick Ross, that sould and

650
00:34:40,160 --> 00:34:42,640
Speaker 1: let's put real numbers out there. Sixty six k the

651
00:34:42,680 --> 00:34:45,840
Speaker 1: first week. Man, we got people selling two three hundred

652
00:34:45,920 --> 00:34:49,320
Speaker 1: thousand of that kind of lineage, of that kind of climate,

653
00:34:49,400 --> 00:34:53,400
Speaker 1: that dancing in that rain. That again, putting that solution

654
00:34:53,560 --> 00:34:56,920
Speaker 1: out They still in kids of feels this is how

655
00:34:56,960 --> 00:34:57,719
Speaker 1: you stop it.

656
00:34:58,120 --> 00:34:58,279
Speaker 2: Right.

657
00:34:58,400 --> 00:35:01,120
Speaker 1: So I'm telling y'all that, Yo, this affected the kids,

658
00:35:01,200 --> 00:35:02,880
Speaker 1: and I think y'all need to alter that.

659
00:35:03,320 --> 00:35:04,799
Speaker 3: I think there's a way to do that.

660
00:35:05,040 --> 00:35:07,840
Speaker 1: And I'm saying that it was okay until you said,

661
00:35:08,400 --> 00:35:10,400
Speaker 1: in my opinion, I want to have dinner.

662
00:35:10,840 --> 00:35:15,040
Speaker 3: Right, What changed your mind about record labels? What? What

663
00:35:15,120 --> 00:35:18,360
Speaker 3: was that switch? It's been gradual.

664
00:35:20,760 --> 00:35:25,440
Speaker 2: The bigger I've been getting, the better meetings and conversations

665
00:35:25,480 --> 00:35:28,800
Speaker 2: I get to have because my leverage is higher versus

666
00:35:28,840 --> 00:35:31,480
Speaker 2: early on. So now it's like I get to sit

667
00:35:32,560 --> 00:35:35,280
Speaker 2: with a tune g or get to see with a Dallas,

668
00:35:35,360 --> 00:35:38,280
Speaker 2: or get to sit with this guy who's evp here

669
00:35:38,400 --> 00:35:41,920
Speaker 2: and this is you know, and the conversation is different

670
00:35:41,960 --> 00:35:46,880
Speaker 2: at that level. And it's just been gradual, like because

671
00:35:46,920 --> 00:35:51,319
Speaker 2: I've been getting to talk to these niggas and as humans, right,

672
00:35:51,760 --> 00:35:56,720
Speaker 2: you know, like like like it's not just business. Sometimes

673
00:35:56,760 --> 00:35:59,040
Speaker 2: it's just like a human bill like nor from Death Jam.

674
00:35:59,040 --> 00:36:02,400
Speaker 2: It's like adult human like nigga beyond the bid like

675
00:36:02,440 --> 00:36:03,680
Speaker 2: whether the business work or not?

676
00:36:03,760 --> 00:36:04,600
Speaker 3: Here though humans.

677
00:36:04,680 --> 00:36:07,359
Speaker 2: So when you meet the humans behind it and they

678
00:36:07,440 --> 00:36:10,839
Speaker 2: explain it with their perspective, and it's not just an

679
00:36:10,880 --> 00:36:13,840
Speaker 2: outside perspective because you knocking on the window and you

680
00:36:14,120 --> 00:36:17,800
Speaker 2: think you know what's going on, it just it alters

681
00:36:17,840 --> 00:36:20,360
Speaker 2: it a lot. And when you when I started realizing

682
00:36:20,400 --> 00:36:26,520
Speaker 2: that the only thing that can happen to me is

683
00:36:26,520 --> 00:36:27,680
Speaker 2: what I allowed.

684
00:36:27,440 --> 00:36:33,840
Speaker 3: To happen to me as far as business exactly. So

685
00:36:34,080 --> 00:36:37,200
Speaker 3: what changed with the conversations though, Like, was it is

686
00:36:37,239 --> 00:36:39,920
Speaker 3: it points? What what is a good deal look like

687
00:36:39,960 --> 00:36:42,399
Speaker 3: to you? Is it splits? Is it points? Is it?

688
00:36:42,920 --> 00:36:43,760
Speaker 3: Is it? What change?

689
00:36:43,800 --> 00:36:47,320
Speaker 2: What the conversation was me asking more questions about everything

690
00:36:48,560 --> 00:36:50,719
Speaker 2: I used to wonder about that I thought was a

691
00:36:50,760 --> 00:36:53,479
Speaker 2: thing with the niggas, Like why y'all slowing niggas down?

692
00:36:54,120 --> 00:36:58,120
Speaker 2: I asked that question, all the questions that niggas be

693
00:36:58,200 --> 00:36:59,720
Speaker 2: like what about the streaming?

694
00:37:00,040 --> 00:37:01,960
Speaker 3: Why how that should be powered? What be happening?

695
00:37:02,000 --> 00:37:05,480
Speaker 2: When I asked all the questions and the answers I

696
00:37:05,480 --> 00:37:14,759
Speaker 2: got was just like as simple as you would think

697
00:37:14,800 --> 00:37:18,200
Speaker 2: it is. And when you got somebody that just tell

698
00:37:18,280 --> 00:37:21,840
Speaker 2: you truthfully what they experiencing, Like a nigga who worked

699
00:37:21,840 --> 00:37:23,880
Speaker 2: there telling you and a nigga who got the offer

700
00:37:23,920 --> 00:37:25,960
Speaker 2: who you never seen with the label and shits telling you,

701
00:37:26,040 --> 00:37:27,120
Speaker 2: it's two different things.

702
00:37:27,840 --> 00:37:30,279
Speaker 3: You feel me, there's different information based.

703
00:37:30,000 --> 00:37:32,879
Speaker 1: Yeah, yes, yes, yes, yes, And that's why it's always

704
00:37:33,200 --> 00:37:36,520
Speaker 1: and that's why we have a responsibility to over communicate, bro,

705
00:37:36,640 --> 00:37:41,640
Speaker 1: because we are in those rooms where we don't know

706
00:37:41,680 --> 00:37:44,839
Speaker 1: the next time somebody will be independent with the infrastructure

707
00:37:44,880 --> 00:37:47,040
Speaker 1: you got this able to have those kind of meanings

708
00:37:47,080 --> 00:37:51,960
Speaker 1: we don't know, especially from this area, right, Like you don't.

709
00:37:51,719 --> 00:37:55,439
Speaker 3: Know niggas never bring it back. I'd be bringing it back.

710
00:37:55,480 --> 00:37:58,920
Speaker 2: I'm like, oh no, they said, Like I'm one of

711
00:37:58,960 --> 00:38:01,959
Speaker 2: the few niggas who've you've gotten to see through documentation

712
00:38:02,239 --> 00:38:06,080
Speaker 2: perspective change and share why it's changing and shared.

713
00:38:06,160 --> 00:38:08,319
Speaker 3: Now, this is real, This isn't you feel me?

714
00:38:08,440 --> 00:38:08,520
Speaker 1: Like?

715
00:38:09,239 --> 00:38:12,279
Speaker 3: Niggas don't share the information? Right? Is it? Because they

716
00:38:12,280 --> 00:38:15,440
Speaker 3: ain't got it?

717
00:38:15,440 --> 00:38:25,200
Speaker 1: It's are we watching them hanging? Might be watching them hang?

718
00:38:25,360 --> 00:38:33,160
Speaker 3: Bro were clapping while they hang? You know what I'm saying?

719
00:38:33,520 --> 00:38:38,279
Speaker 1: Because these dudes, again, the black culture has a very

720
00:38:39,520 --> 00:38:42,520
Speaker 1: a very high interest in like perception.

721
00:38:43,760 --> 00:38:46,040
Speaker 3: You can do a lot if people just perceive you

722
00:38:46,120 --> 00:38:46,680
Speaker 3: as winning.

723
00:38:47,800 --> 00:38:50,040
Speaker 1: I think a lot of these guys don't even know

724
00:38:50,120 --> 00:38:52,080
Speaker 1: what they're making or spending a year.

725
00:38:53,040 --> 00:38:55,360
Speaker 3: As long as they can look the same to the audience.

726
00:38:55,400 --> 00:38:58,520
Speaker 1: They don't care if they five albums in debt, sixty

727
00:38:58,600 --> 00:39:01,000
Speaker 1: million in debt with the labe. As long as I

728
00:39:01,000 --> 00:39:03,879
Speaker 1: can still take the private have the rolls, Royce, take

729
00:39:03,920 --> 00:39:06,480
Speaker 1: the pictures doing this, that and the third. I'm willing

730
00:39:06,520 --> 00:39:10,239
Speaker 1: to sacrifice the actual reality for the perception, right.

731
00:39:10,440 --> 00:39:14,440
Speaker 3: And you can't knock a nigga for that. You can't.

732
00:39:14,680 --> 00:39:18,359
Speaker 2: You really can't, damn. Because if if a nigga want

733
00:39:18,400 --> 00:39:20,680
Speaker 2: to know and don't know, that's one thing. But if

734
00:39:20,680 --> 00:39:22,719
Speaker 2: a nigga don't want to know and don't want to know.

735
00:39:23,760 --> 00:39:25,919
Speaker 2: I can't have no problem with that. Facts you don't

736
00:39:25,920 --> 00:39:28,440
Speaker 2: want to know, you're trying to tell a nigga who

737
00:39:28,480 --> 00:39:30,239
Speaker 2: don't want to know. That's like trying to teach the

738
00:39:30,320 --> 00:39:32,960
Speaker 2: nigga math who like, nigga, I'm telling you, I'm looking

739
00:39:33,000 --> 00:39:34,640
Speaker 2: at you and telling you, nigga, I don't give a

740
00:39:34,640 --> 00:39:37,239
Speaker 2: fuck about that, and you like, but nigga, you need

741
00:39:37,280 --> 00:39:40,480
Speaker 2: to know this, and it's like that'll that never works.

742
00:39:40,640 --> 00:39:43,120
Speaker 3: That never works. What drives that though?

743
00:39:43,239 --> 00:39:46,800
Speaker 1: Maybe is it because I have a hard time believing

744
00:39:46,840 --> 00:39:47,839
Speaker 1: they don't want to know.

745
00:39:48,640 --> 00:39:51,040
Speaker 3: I think it's the why they don't want to know.

746
00:39:51,080 --> 00:39:54,920
Speaker 2: It's different right that that that is a factor, but

747
00:39:55,160 --> 00:39:57,319
Speaker 2: it doesn't override the fact that they don't want to

748
00:39:57,360 --> 00:39:59,960
Speaker 2: know until you could teach them and then they get them.

749
00:40:00,040 --> 00:40:01,520
Speaker 3: That was to a point where they want to know.

750
00:40:02,120 --> 00:40:05,320
Speaker 3: But I hold culture, saw TLC, I hold culture.

751
00:40:05,600 --> 00:40:10,040
Speaker 2: But we didn't. But we didn't, damn but we didn't.

752
00:40:10,480 --> 00:40:11,359
Speaker 2: Niggas found out.

753
00:40:11,719 --> 00:40:11,960
Speaker 3: You know.

754
00:40:12,120 --> 00:40:14,480
Speaker 2: It was like even when niggas found out, like when

755
00:40:14,480 --> 00:40:18,239
Speaker 2: they did, they announcement like this is what's happening. The

756
00:40:18,320 --> 00:40:21,040
Speaker 2: niggas who getting announced to is like we don't know where,

757
00:40:21,160 --> 00:40:23,719
Speaker 2: understand none of it. Like half the time we be

758
00:40:23,800 --> 00:40:26,480
Speaker 2: discussing deals in terms and we really like until I

759
00:40:26,520 --> 00:40:29,200
Speaker 2: got into it, I was like, damn, my perspective was

760
00:40:29,239 --> 00:40:31,080
Speaker 2: so skewed because I ain't no shit.

761
00:40:32,160 --> 00:40:35,200
Speaker 3: But still had a mean perspective because it's still.

762
00:40:38,360 --> 00:40:42,160
Speaker 2: And you're something to nigga, You standing on call when

763
00:40:42,200 --> 00:40:45,399
Speaker 2: you when your perspective in your opinion ain't based off

764
00:40:45,440 --> 00:40:48,799
Speaker 2: experience like true knowledge. Nigga was there and I touched

765
00:40:48,800 --> 00:40:51,040
Speaker 2: it and I seen it. You standing on the cloud. Nigga,

766
00:40:51,520 --> 00:40:54,880
Speaker 2: that house ain't built on nothing. That house ain't built

767
00:40:54,920 --> 00:40:55,880
Speaker 2: nothing but opinion.

768
00:40:55,960 --> 00:40:59,919
Speaker 1: And knowing his participation, I tell people, knowing his participation,

769
00:41:00,040 --> 00:41:02,440
Speaker 1: and there ain't no way like people be saying, I

770
00:41:02,520 --> 00:41:05,879
Speaker 1: know what I'm talking about, knowing his participation and if

771
00:41:05,880 --> 00:41:09,160
Speaker 1: you ain't participated, you gotta stay away from that word, right.

772
00:41:09,280 --> 00:41:09,799
Speaker 3: You know what I mean?

773
00:41:10,000 --> 00:41:14,920
Speaker 2: That nobody You didn't play, You didn't play like a

774
00:41:15,000 --> 00:41:18,040
Speaker 2: nigga's perspective on what happens in the league and white

775
00:41:18,040 --> 00:41:21,960
Speaker 2: players do what they do who didn't play. It's like, Nigga,

776
00:41:22,000 --> 00:41:24,880
Speaker 2: you could tell that at twenty four hour fitness, you

777
00:41:25,320 --> 00:41:26,640
Speaker 2: don't need to go educate the.

778
00:41:26,680 --> 00:41:29,080
Speaker 3: World where it's off.

779
00:41:29,120 --> 00:41:33,400
Speaker 1: And that's why in media it gets confusing, right, because

780
00:41:34,280 --> 00:41:38,200
Speaker 1: some guys are black people, but they're not cultured people.

781
00:41:39,400 --> 00:41:42,239
Speaker 1: So you will have a black person speaking on a

782
00:41:42,280 --> 00:41:45,920
Speaker 1: little russell coming out the bay or a rapper, and

783
00:41:46,239 --> 00:41:49,880
Speaker 1: they not understand what they've been through, what they're talking about,

784
00:41:49,920 --> 00:41:51,200
Speaker 1: what they even looking.

785
00:41:50,960 --> 00:41:54,040
Speaker 3: At, but sharing their opinion as it's a fact.

786
00:41:53,800 --> 00:41:57,360
Speaker 1: Right, and because they shut a skin color, don't nobody

787
00:41:57,520 --> 00:41:59,120
Speaker 1: look into the background of.

788
00:41:59,080 --> 00:42:02,080
Speaker 3: It, like, yo, you play kickball? Did you grow up?

789
00:42:02,400 --> 00:42:02,520
Speaker 2: Like?

790
00:42:03,160 --> 00:42:06,399
Speaker 3: Did y'all like play hide and seek in the neighborhood?

791
00:42:06,480 --> 00:42:08,600
Speaker 3: And line, are you a real person?

792
00:42:08,719 --> 00:42:08,919
Speaker 2: Yeah?

793
00:42:09,040 --> 00:42:11,160
Speaker 3: You won off with real experience right?

794
00:42:11,360 --> 00:42:11,520
Speaker 2: Right?

795
00:42:11,719 --> 00:42:13,600
Speaker 3: Yeah? Or respectfully did you?

796
00:42:13,680 --> 00:42:16,080
Speaker 1: Cause if that's the case, not saying you don't have

797
00:42:16,120 --> 00:42:18,359
Speaker 1: a place in the culture, but let it be known

798
00:42:18,400 --> 00:42:22,240
Speaker 1: that you're speaking from that perspective because it's blurring the lines.

799
00:42:22,920 --> 00:42:25,279
Speaker 3: People are don't people are not understanding, right.

800
00:42:25,400 --> 00:42:27,440
Speaker 2: You have to say that you're telling the story from

801
00:42:27,520 --> 00:42:30,440
Speaker 2: the outside of the house. Yes, you gotta be at

802
00:42:30,920 --> 00:42:34,359
Speaker 2: this what was going on from the front door. It

803
00:42:34,400 --> 00:42:36,480
Speaker 2: was closed, but this is what I heard from the

804
00:42:36,480 --> 00:42:38,839
Speaker 2: front door. You gotta say, this is what I heard

805
00:42:38,880 --> 00:42:41,040
Speaker 2: from the front door. You feel me, and that's what

806
00:42:41,160 --> 00:42:45,160
Speaker 2: niggas is leaving out right, which is why the information

807
00:42:45,280 --> 00:42:47,000
Speaker 2: come back the way it does, and you will have

808
00:42:47,080 --> 00:42:50,040
Speaker 2: niggas like I hate labels. I don't ever want to

809
00:42:50,080 --> 00:42:53,560
Speaker 2: stun like Nigga, I was so independent to sometimes I

810
00:42:53,600 --> 00:42:56,439
Speaker 2: feel like to a fault because if I was more

811
00:42:56,520 --> 00:42:58,840
Speaker 2: open minded to it and I didn't have a perspective

812
00:42:58,840 --> 00:43:01,880
Speaker 2: of the fu heyse that I could have bended a

813
00:43:01,920 --> 00:43:03,759
Speaker 2: great situation like I've been able to do a lot

814
00:43:03,800 --> 00:43:05,839
Speaker 2: of nation, you know, like I would have been able

815
00:43:05,840 --> 00:43:09,880
Speaker 2: to accomplish that earlier. But the knowledge based like you

816
00:43:09,920 --> 00:43:12,040
Speaker 2: feel me, you don't know until you know, and you

817
00:43:12,080 --> 00:43:14,920
Speaker 2: don't really know until you go touch it, feel it,

818
00:43:15,040 --> 00:43:18,680
Speaker 2: see it, smell it, and and when you do that,

819
00:43:18,760 --> 00:43:27,160
Speaker 2: you understand that all all all possibilities exist. These niggas

820
00:43:27,280 --> 00:43:30,919
Speaker 2: is trash some of them, and they cheat and they lie,

821
00:43:31,000 --> 00:43:33,920
Speaker 2: and the niggas be stealing money and laundering that exists

822
00:43:34,080 --> 00:43:36,120
Speaker 2: like in the world. And then it's some of these

823
00:43:36,160 --> 00:43:38,640
Speaker 2: niggas here who like Nigga that I love this shit.

824
00:43:39,040 --> 00:43:40,880
Speaker 2: This is all I do. I like to put out here.

825
00:43:40,920 --> 00:43:42,680
Speaker 2: I like to make money off this shit because just

826
00:43:42,760 --> 00:43:45,200
Speaker 2: what we make the best right and that exists too.

827
00:43:45,320 --> 00:43:48,320
Speaker 2: Just like in the world, it don't change when it

828
00:43:48,400 --> 00:43:51,400
Speaker 2: gets into a building. A label is literally just a

829
00:43:51,400 --> 00:43:53,880
Speaker 2: building with the surround with the world in. Like you

830
00:43:53,920 --> 00:43:55,839
Speaker 2: put the world in one building and then you build

831
00:43:55,880 --> 00:43:57,600
Speaker 2: a building over it, and all the niggas that was

832
00:43:57,640 --> 00:43:59,840
Speaker 2: in that little group right there is at the label.

833
00:44:00,120 --> 00:44:02,839
Speaker 2: You got all different kind of niggas up in this motherfucker,

834
00:44:02,880 --> 00:44:03,120
Speaker 2: you know.

835
00:44:03,480 --> 00:44:06,560
Speaker 3: But now there is a power structure of the label too.

836
00:44:07,440 --> 00:44:10,600
Speaker 1: It's good to have people in position that's decision makers

837
00:44:10,640 --> 00:44:14,319
Speaker 1: that understand culture because even a lot of times they

838
00:44:14,480 --> 00:44:18,399
Speaker 1: have people in position who oh yeah, no, you work

839
00:44:18,440 --> 00:44:21,640
Speaker 1: for Atlantic, you understand culture, but you ain't got no power.

840
00:44:21,719 --> 00:44:24,920
Speaker 1: You powerless, you know what I mean, Like your vote

841
00:44:25,200 --> 00:44:27,600
Speaker 1: even really counting the building when I'm talking about for

842
00:44:27,640 --> 00:44:35,760
Speaker 1: real skin and them be the best niggas.

843
00:44:35,520 --> 00:44:37,640
Speaker 2: Would be the good niggas and be like, man, if

844
00:44:37,680 --> 00:44:40,680
Speaker 2: you in this place, I'll be here, man, you feel me,

845
00:44:40,840 --> 00:44:41,680
Speaker 2: Like yes.

846
00:44:41,680 --> 00:44:43,680
Speaker 1: He's just like I know, man, I know I'd have

847
00:44:43,719 --> 00:44:46,040
Speaker 1: gave it to you. Your folks is they don't know man,

848
00:44:46,800 --> 00:44:47,920
Speaker 1: like I gotta go.

849
00:44:47,880 --> 00:44:49,080
Speaker 3: To the problem.

850
00:44:49,160 --> 00:44:53,560
Speaker 2: They're not empowering the niggas who are those niggas even,

851
00:44:53,640 --> 00:44:54,520
Speaker 2: you know what's crazy.

852
00:44:54,640 --> 00:44:55,840
Speaker 3: I met a few niggas who like.

853
00:44:55,880 --> 00:44:57,799
Speaker 2: People will be like, oh no, he one of them

854
00:44:57,840 --> 00:44:59,840
Speaker 2: he liked, and then you meet him and it's like,

855
00:45:00,440 --> 00:45:02,480
Speaker 2: it makes me I got a question your perception of

856
00:45:02,560 --> 00:45:04,560
Speaker 2: what one of them niggas is now because it's like.

857
00:45:04,760 --> 00:45:07,200
Speaker 3: No, he not even say yeah.

858
00:45:07,239 --> 00:45:09,920
Speaker 1: And that's the thing about this game, man, I think

859
00:45:10,800 --> 00:45:12,799
Speaker 1: so like when we talk about rock Nation, all of

860
00:45:12,800 --> 00:45:16,160
Speaker 1: these guys that come from REP they have a supreme

861
00:45:16,320 --> 00:45:20,080
Speaker 1: understanding of branding, so they know what you can get

862
00:45:20,160 --> 00:45:24,440
Speaker 1: done just off character, just off you know, just.

863
00:45:24,520 --> 00:45:28,680
Speaker 3: Off a jay Z character or a Diddy character.

864
00:45:28,760 --> 00:45:31,280
Speaker 1: These kind of guys that did so much in this game,

865
00:45:31,840 --> 00:45:34,640
Speaker 1: bird Man or just some of these names carries so

866
00:45:34,760 --> 00:45:37,439
Speaker 1: much weight that you can sign to them, never meet

867
00:45:37,480 --> 00:45:40,520
Speaker 1: them and run around saying their name, and you will

868
00:45:40,520 --> 00:45:41,440
Speaker 1: feel like something.

869
00:45:41,440 --> 00:45:44,759
Speaker 3: And I'm saying, how can you do? That's craziness to me?

870
00:45:44,840 --> 00:45:48,040
Speaker 3: Oh God, right to me though, right to give you a.

871
00:45:48,520 --> 00:45:53,680
Speaker 2: Because because of how we run our lives, you feel

872
00:45:53,719 --> 00:45:56,000
Speaker 2: me because I feel the same, Like, no matter how

873
00:45:56,040 --> 00:46:00,520
Speaker 2: big it is, if I'm bringing you into the system,

874
00:46:00,760 --> 00:46:03,520
Speaker 2: I gotta meet you, yes, because it's my system and

875
00:46:03,600 --> 00:46:06,800
Speaker 2: you might fuck my shit up because I didn't meet you.

876
00:46:06,800 --> 00:46:13,040
Speaker 2: You feel me, But unless you, I don't know, I

877
00:46:13,080 --> 00:46:16,160
Speaker 2: don't know right because because how we how we perceive

878
00:46:16,239 --> 00:46:19,879
Speaker 2: it isn't the way that it's being perceived massively right,

879
00:46:19,920 --> 00:46:22,200
Speaker 2: and there's no right or wrong, like everybody is to

880
00:46:22,360 --> 00:46:23,120
Speaker 2: each its own.

881
00:46:24,320 --> 00:46:26,480
Speaker 1: Do you think it's that the rappers don't want to

882
00:46:26,920 --> 00:46:29,600
Speaker 1: don't want the information, or is it that they don't

883
00:46:29,600 --> 00:46:31,200
Speaker 1: want to wait on the cake to bake?

884
00:46:32,600 --> 00:46:34,040
Speaker 3: Right? It's because sometimes I.

885
00:46:33,960 --> 00:46:37,640
Speaker 1: Think it's the it's the the impatient because they want

886
00:46:37,640 --> 00:46:38,600
Speaker 1: to hurry up and shine.

887
00:46:41,000 --> 00:46:46,000
Speaker 2: I think it's both. I don't think they don't not

888
00:46:46,239 --> 00:46:49,719
Speaker 2: want the information. I think they just don't consider it,

889
00:46:49,760 --> 00:46:52,640
Speaker 2: like they just don't care, Like it's like that's just

890
00:46:52,680 --> 00:46:55,560
Speaker 2: not even a thing that's crossing their mind, you know,

891
00:46:55,680 --> 00:47:01,200
Speaker 2: especially niggas like you won't drugs and you sit there

892
00:47:01,239 --> 00:47:03,759
Speaker 2: and you move like there's a lot of things you

893
00:47:03,800 --> 00:47:06,200
Speaker 2: don't considering them. States like when I when I smoke

894
00:47:06,239 --> 00:47:08,960
Speaker 2: too much weed, it's ship I stop considering that I

895
00:47:08,960 --> 00:47:12,279
Speaker 2: should consider. So imagine if it's beyond that and you

896
00:47:12,360 --> 00:47:15,040
Speaker 2: fucking around with bitches and like like you're just your

897
00:47:15,080 --> 00:47:19,000
Speaker 2: mind is already distracted. Enough with everything and your paper

898
00:47:19,040 --> 00:47:22,640
Speaker 2: coming here here. It's easy. It's easy to like nigga,

899
00:47:22,680 --> 00:47:25,880
Speaker 2: you ain't need you ain't even ask no questions. Nigga like,

900
00:47:26,120 --> 00:47:28,640
Speaker 2: I got a whole life, I'm tending to sow it.

901
00:47:28,960 --> 00:47:32,520
Speaker 2: You know, in that state, you're not even really thinking

902
00:47:32,560 --> 00:47:33,760
Speaker 2: about all that shit.

903
00:47:33,880 --> 00:47:36,360
Speaker 1: Because I think about like some of these guys that

904
00:47:36,480 --> 00:47:39,279
Speaker 1: get in the label system, it's like they leave with

905
00:47:39,520 --> 00:47:43,400
Speaker 1: nothing and the label squeeze all the money they.

906
00:47:43,440 --> 00:47:46,080
Speaker 2: I don't think that's ever true. I don't think that's

907
00:47:46,120 --> 00:47:49,880
Speaker 2: ever true. I ain't see a nigga leave a label

908
00:47:49,920 --> 00:47:50,400
Speaker 2: with nothing.

909
00:47:51,520 --> 00:47:53,879
Speaker 3: Nothing is relative though, right Listen.

910
00:47:53,840 --> 00:47:57,560
Speaker 2: Niggas who go to labels don't make no hit, but

911
00:47:57,600 --> 00:48:00,359
Speaker 2: the labels still somehow figure out a way to make

912
00:48:00,400 --> 00:48:03,160
Speaker 2: sure we know they exist. Even when they leave, they

913
00:48:03,239 --> 00:48:07,160
Speaker 2: leave with that little russell like I'm in a v

914
00:48:07,320 --> 00:48:09,040
Speaker 2: and I put up a thing that say, make me

915
00:48:09,080 --> 00:48:11,279
Speaker 2: an offer. I'm here, I'll come with whatever, put your

916
00:48:11,320 --> 00:48:13,600
Speaker 2: shit in. Any one of them niggas could do that

917
00:48:13,640 --> 00:48:16,799
Speaker 2: and his money rolling in the only way you leave

918
00:48:16,880 --> 00:48:19,200
Speaker 2: with You can't leave with nothing. If a nigga gave

919
00:48:19,239 --> 00:48:22,320
Speaker 2: you all the notariety of like a name where people

920
00:48:22,360 --> 00:48:24,359
Speaker 2: want to hire you and book you. See, they can't

921
00:48:24,360 --> 00:48:26,720
Speaker 2: give you the amount of money that's gonna mount to that.

922
00:48:26,719 --> 00:48:29,719
Speaker 1: That to me is the smoke screen when I say

923
00:48:29,840 --> 00:48:34,320
Speaker 1: leave with nothing. See, I'm watching Kanye and I'm watching

924
00:48:34,360 --> 00:48:37,319
Speaker 1: how he's moving around. I remember a long time ago

925
00:48:37,520 --> 00:48:41,160
Speaker 1: when Kanye was beefing with Adidas. I heard him say something.

926
00:48:41,960 --> 00:48:45,640
Speaker 1: He said, ma'am, not only Kanye, there's a guy in

927
00:48:45,680 --> 00:48:49,240
Speaker 1: the conservative market of doing what I do named Steven Crowder,

928
00:48:50,239 --> 00:48:53,839
Speaker 1: large guy worth two three hundred mellion with this micaerophone.

929
00:48:53,880 --> 00:48:54,600
Speaker 3: You know what I'm saying.

930
00:48:54,719 --> 00:48:56,560
Speaker 1: You may not never know him, but he living that

931
00:48:57,480 --> 00:49:03,000
Speaker 1: conservative market. Say something wild stuff of intellectual people. But

932
00:49:03,040 --> 00:49:07,960
Speaker 1: they just wild folks. But I heard Kanye tell Adidas, hey, yo,

933
00:49:08,040 --> 00:49:10,480
Speaker 1: I'm moving around with three million emails.

934
00:49:11,960 --> 00:49:13,839
Speaker 3: And that's what I mean.

935
00:49:14,200 --> 00:49:16,560
Speaker 1: I mean when I say leave with something, I'm saying

936
00:49:16,680 --> 00:49:19,040
Speaker 1: information analytics.

937
00:49:18,600 --> 00:49:19,560
Speaker 3: That brand shit.

938
00:49:20,880 --> 00:49:23,560
Speaker 1: That brand shit is powerful when you've got the information

939
00:49:23,680 --> 00:49:26,840
Speaker 1: to back it. The brand ain't worth nothing without the information.

940
00:49:26,960 --> 00:49:30,480
Speaker 1: It's the car without the motor. It's literally worth nothing.

941
00:49:30,760 --> 00:49:33,840
Speaker 1: Like being famous, Like you got people that's doing interviews

942
00:49:33,840 --> 00:49:34,960
Speaker 1: for five hundred dollars.

943
00:49:34,960 --> 00:49:42,560
Speaker 2: This famous Listen if all this got took from me

944
00:49:43,840 --> 00:49:48,839
Speaker 2: and all I had was me. I'd get it all back.

945
00:49:50,080 --> 00:49:53,280
Speaker 2: You got the information, though you ain't just got the brand.

946
00:49:53,520 --> 00:49:56,239
Speaker 2: See what happens on the label where y'all would just

947
00:49:56,880 --> 00:49:59,799
Speaker 2: where we at today, a nigga could get dropped out

948
00:49:59,840 --> 00:50:03,680
Speaker 2: of labeled today and go on YouTube and find all

949
00:50:03,680 --> 00:50:06,239
Speaker 2: the information and start back flooding and he.

950
00:50:06,400 --> 00:50:10,080
Speaker 3: Backed, Yeah, come new like you when.

951
00:50:09,840 --> 00:50:12,880
Speaker 2: You sign yourself up for something that's like damn, you

952
00:50:12,920 --> 00:50:16,359
Speaker 2: gotta take your accountability running over your case and come new,

953
00:50:16,520 --> 00:50:19,080
Speaker 2: go go, get to go, start building new, because the

954
00:50:19,120 --> 00:50:20,200
Speaker 2: longer you relic.

955
00:50:20,000 --> 00:50:21,800
Speaker 3: Over that is like, bro, you're wasting.

956
00:50:21,920 --> 00:50:23,920
Speaker 2: You could have been came new and niggas would have

957
00:50:23,920 --> 00:50:25,799
Speaker 2: been back on that ship. You would have wiped that out,

958
00:50:26,120 --> 00:50:29,680
Speaker 2: you feel me? But they bro, them niggas never leave

959
00:50:29,719 --> 00:50:32,440
Speaker 2: you disabled, which is the crazy thing. Like where I

960
00:50:32,520 --> 00:50:35,480
Speaker 2: made it to now on my journey, it's like when

961
00:50:35,520 --> 00:50:38,600
Speaker 2: you coming out, it's niggas who we ain't hurting him

962
00:50:38,600 --> 00:50:40,279
Speaker 2: and ching he's still getting.

963
00:50:39,960 --> 00:50:44,399
Speaker 3: Booked, that's labeled doing ching.

964
00:50:44,520 --> 00:50:46,480
Speaker 2: He still he ain't if them niggas ain't backing him

965
00:50:46,480 --> 00:50:48,080
Speaker 2: no more. Wa ain't hurt nothing from.

966
00:50:47,920 --> 00:50:50,840
Speaker 3: He that's his name. He was in that system.

967
00:50:51,239 --> 00:50:56,200
Speaker 1: That's true, nigga, he's still getting booked off since back then.

968
00:50:56,480 --> 00:50:59,520
Speaker 2: You mean, like you feel me like what they when

969
00:50:59,560 --> 00:51:03,399
Speaker 2: you give a nigga that like that's literally you either

970
00:51:03,400 --> 00:51:05,440
Speaker 2: give a nigga a fish or you give him a

971
00:51:05,480 --> 00:51:08,600
Speaker 2: fishing pole in the information that had a fish. But

972
00:51:08,719 --> 00:51:10,640
Speaker 2: even if you don't give him the information that had

973
00:51:10,640 --> 00:51:12,800
Speaker 2: a fish, but you gave him a fishing pole, a

974
00:51:12,880 --> 00:51:15,160
Speaker 2: nigga gonna figure out how to catch a fucking fish

975
00:51:15,200 --> 00:51:19,279
Speaker 2: if you want a fish and they never leave you without.

976
00:51:19,000 --> 00:51:22,319
Speaker 3: A fishing pole. You mean your name is you the

977
00:51:22,400 --> 00:51:28,440
Speaker 3: nigga who they cat you next to? That more niggas movies?

978
00:51:28,520 --> 00:51:30,680
Speaker 3: But see you sign over that song?

979
00:51:30,880 --> 00:51:33,839
Speaker 1: So again, like you said, he doesn't own the song,

980
00:51:34,000 --> 00:51:35,200
Speaker 1: but he owned the brand.

981
00:51:35,280 --> 00:51:36,279
Speaker 3: He own hisself.

982
00:51:36,719 --> 00:51:40,719
Speaker 2: Fuck that song. Go make a hundred mole. The fuck

983
00:51:40,760 --> 00:51:44,120
Speaker 2: you niggas fighting over. Once you fighting over, go make

984
00:51:44,200 --> 00:51:47,319
Speaker 2: no bread. They gave you all this shit to make

985
00:51:47,360 --> 00:51:49,600
Speaker 2: your bread. Go make more bread like you can't.

986
00:51:50,040 --> 00:51:50,480
Speaker 3: It's just.

987
00:51:52,040 --> 00:51:54,440
Speaker 2: Uh, I forgot what book it was in. But one

988
00:51:54,480 --> 00:51:57,560
Speaker 2: of the laws was like stay out of court, like

989
00:51:57,640 --> 00:52:00,239
Speaker 2: you don't want to get caught in that whole in

990
00:52:00,239 --> 00:52:02,879
Speaker 2: this situation back back and that ship slow in your

991
00:52:03,080 --> 00:52:05,239
Speaker 2: You could have already been back on top where you

992
00:52:05,280 --> 00:52:07,920
Speaker 2: want to be. But some niggas is like, you know,

993
00:52:08,320 --> 00:52:10,840
Speaker 2: you know you needed the niggas, so now you gotta

994
00:52:10,840 --> 00:52:13,320
Speaker 2: make it like they for it ain't half nigga you

995
00:52:13,480 --> 00:52:16,000
Speaker 2: like because you needed the niggas, Nigga, you could go

996
00:52:16,040 --> 00:52:20,040
Speaker 2: do that. You know, sometimes them giving you your freedom

997
00:52:20,160 --> 00:52:22,560
Speaker 2: is the best thing. They don't cut niggas who make

998
00:52:22,640 --> 00:52:24,320
Speaker 2: the money.

999
00:52:24,800 --> 00:52:26,880
Speaker 3: Wow, that's a fact.

1000
00:52:27,120 --> 00:52:31,959
Speaker 2: You don't cut the niggas putting up points like nigga.

1001
00:52:32,000 --> 00:52:34,239
Speaker 3: You don't see a nigga scoring and get into it.

1002
00:52:33,800 --> 00:52:37,200
Speaker 1: And there is a place where you can where y'all

1003
00:52:37,200 --> 00:52:41,440
Speaker 1: cannot reach terms with someone that's just making money because

1004
00:52:41,480 --> 00:52:43,760
Speaker 1: now I see the power in the money I'm making

1005
00:52:44,120 --> 00:52:46,040
Speaker 1: and so now I'm not gonna you won't give me

1006
00:52:46,080 --> 00:52:48,239
Speaker 1: a favorable deal, So we don't do.

1007
00:52:48,280 --> 00:52:51,320
Speaker 3: You think that you don't always get you the terms.

1008
00:52:51,360 --> 00:52:56,359
Speaker 2: You want to know if that's still true, because when

1009
00:52:56,400 --> 00:52:59,520
Speaker 2: you bringing it in, they give you deals that make

1010
00:52:59,600 --> 00:53:02,480
Speaker 2: the coach be like, how the fuck you get they

1011
00:53:02,640 --> 00:53:05,160
Speaker 2: got that? You think that them type of deals exist,

1012
00:53:05,280 --> 00:53:07,759
Speaker 2: but niggas ain't getting them if they bringing it in.

1013
00:53:08,000 --> 00:53:09,160
Speaker 3: Their tailor make the deal.

1014
00:53:09,239 --> 00:53:11,919
Speaker 1: If you gets to a certain level like a drake,

1015
00:53:12,080 --> 00:53:15,319
Speaker 1: you only have those issues when it's like you may

1016
00:53:15,360 --> 00:53:17,920
Speaker 1: not even be performing at the level that's like, bro,

1017
00:53:18,040 --> 00:53:19,279
Speaker 1: what can we do with it?

1018
00:53:19,360 --> 00:53:22,120
Speaker 2: Like I've literally seen some of these label rosters and

1019
00:53:22,160 --> 00:53:24,120
Speaker 2: I'm like, why the fuck did y'all do? Why did

1020
00:53:24,160 --> 00:53:24,680
Speaker 2: y'all even?

1021
00:53:24,920 --> 00:53:25,879
Speaker 3: What made y'all deed?

1022
00:53:26,440 --> 00:53:28,200
Speaker 2: You feel me like there's a certain amount of work

1023
00:53:28,239 --> 00:53:30,520
Speaker 2: you're supposed to have to do just to even get

1024
00:53:30,520 --> 00:53:31,280
Speaker 2: into the league.

1025
00:53:31,280 --> 00:53:32,760
Speaker 3: But it's not the same with music.

1026
00:53:33,040 --> 00:53:34,920
Speaker 2: But it's like them the only niggas that's coming out,

1027
00:53:34,960 --> 00:53:38,480
Speaker 2: and it's like, man, I couldn't get back this nigga nahs.

1028
00:53:39,200 --> 00:53:40,000
Speaker 3: Like you feel me?

1029
00:53:40,040 --> 00:53:42,160
Speaker 2: The niggas they gonna put that ship out and get

1030
00:53:42,239 --> 00:53:43,120
Speaker 2: back to it right.

1031
00:53:43,280 --> 00:53:46,160
Speaker 1: And you know something else, I think that happens and

1032
00:53:46,200 --> 00:53:47,920
Speaker 1: you I want to get your perspective on it.

1033
00:53:48,000 --> 00:53:51,400
Speaker 3: It's like when you go into that system and the label.

1034
00:53:52,520 --> 00:53:56,120
Speaker 1: Puts those marketing dollars in place, and you become bigger

1035
00:53:56,120 --> 00:53:59,239
Speaker 1: than life. I think some of those guys tend to

1036
00:53:59,320 --> 00:54:01,640
Speaker 1: have from this show Shatto too, where it's like I

1037
00:54:01,680 --> 00:54:03,880
Speaker 1: don't want to come out with the real numbers because.

1038
00:54:03,719 --> 00:54:05,720
Speaker 3: Y'all used to seeing me do one fifty.

1039
00:54:06,200 --> 00:54:08,080
Speaker 1: So now when I know I gotta come out and

1040
00:54:08,120 --> 00:54:11,040
Speaker 1: I know it ain't gonna do one fifty, you know

1041
00:54:11,080 --> 00:54:11,480
Speaker 1: what I'm saying.

1042
00:54:11,520 --> 00:54:15,920
Speaker 3: They so caught up in that versus like that South Avatine.

1043
00:54:16,000 --> 00:54:18,640
Speaker 1: Yeah, because one time Roll said I sell a million

1044
00:54:18,680 --> 00:54:22,120
Speaker 1: ten times instead of selling going diamond like fifty. So

1045
00:54:22,160 --> 00:54:24,839
Speaker 1: he had already switched his perspective to know, I ain't

1046
00:54:24,880 --> 00:54:28,360
Speaker 1: gonna go dime, but I can do a million ten times,

1047
00:54:28,760 --> 00:54:30,280
Speaker 1: which is equivalent is diamond.

1048
00:54:30,320 --> 00:54:32,560
Speaker 3: And I think her guys get caught up in that.

1049
00:54:33,000 --> 00:54:35,960
Speaker 2: Yeah, I mean right, And it takes it takes that perspective.

1050
00:54:36,080 --> 00:54:42,600
Speaker 2: Like everything, every excuse, obstacle and reason you didn't make it,

1051
00:54:42,600 --> 00:54:47,680
Speaker 2: it's going to exist. Yeah, It's like uh te t say,

1052
00:54:47,800 --> 00:54:51,440
Speaker 2: like any if any any little inconvenience can turn you around,

1053
00:54:51,440 --> 00:54:53,560
Speaker 2: then you didn't want it that bad, right, And those

1054
00:54:53,680 --> 00:54:57,040
Speaker 2: is always exist. Nigga's always gonna be something in the road, right,

1055
00:54:57,360 --> 00:54:58,560
Speaker 2: It's always gonna.

1056
00:54:58,320 --> 00:54:59,120
Speaker 3: Be something in the road.

1057
00:54:59,280 --> 00:55:01,080
Speaker 2: And you can use the as a reason you stop

1058
00:55:01,160 --> 00:55:03,520
Speaker 2: driving or a reason you got bigger tires.

1059
00:55:04,440 --> 00:55:07,320
Speaker 3: That's deep. That's dope. Huh, that's dope.

1060
00:55:07,840 --> 00:55:11,400
Speaker 1: Tell me your feelings on the stream and what's your

1061
00:55:11,400 --> 00:55:12,600
Speaker 1: feelings on streaming.

1062
00:55:21,000 --> 00:55:25,760
Speaker 2: I think it is a systemic tool and it's also

1063
00:55:26,320 --> 00:55:33,440
Speaker 2: an independent tool. I think streaming is free game for everyone.

1064
00:55:34,040 --> 00:55:36,560
Speaker 2: Like if you could build your catalog enough to where

1065
00:55:36,600 --> 00:55:39,839
Speaker 2: people are streaming it and that brings you you in

1066
00:55:39,920 --> 00:55:42,560
Speaker 2: your paper, you won the game. You may never need

1067
00:55:42,600 --> 00:55:44,840
Speaker 2: to sign unless you want to be a star, you know,

1068
00:55:44,960 --> 00:55:49,080
Speaker 2: Like that's the only difference is like independence, I think

1069
00:55:49,120 --> 00:55:50,440
Speaker 2: you can still be a star because I feel like

1070
00:55:50,480 --> 00:55:52,759
Speaker 2: I'm getting to that point, but for so long, Like

1071
00:55:52,960 --> 00:55:55,040
Speaker 2: you know, you could go straight into the majors and

1072
00:55:55,040 --> 00:55:58,640
Speaker 2: be a star even without an album, like independently, you

1073
00:55:58,680 --> 00:56:02,320
Speaker 2: can't be a star without no oubl Right, you go major,

1074
00:56:02,480 --> 00:56:04,839
Speaker 2: you cannot have album and you could be a star,

1075
00:56:05,040 --> 00:56:06,800
Speaker 2: like niggas can start building you and working you to

1076
00:56:06,840 --> 00:56:09,239
Speaker 2: a point where Nigga's like, you could be a star

1077
00:56:09,640 --> 00:56:11,839
Speaker 2: without any of this shit you used to have to.

1078
00:56:11,840 --> 00:56:15,560
Speaker 1: Be but but for your music, all the work you've

1079
00:56:15,560 --> 00:56:18,000
Speaker 1: put in, you know, all the time you put in.

1080
00:56:18,880 --> 00:56:21,120
Speaker 1: You you had no say so in what you are

1081
00:56:21,480 --> 00:56:23,040
Speaker 1: being paid for a stream?

1082
00:56:23,960 --> 00:56:26,440
Speaker 3: Yeah, they just set a price.

1083
00:56:26,560 --> 00:56:30,640
Speaker 1: Do the market value after setting the price with the labels.

1084
00:56:30,760 --> 00:56:34,359
Speaker 2: I'm not mad at it because I used to make

1085
00:56:34,480 --> 00:56:36,000
Speaker 2: zero dollars at first.

1086
00:56:36,719 --> 00:56:38,799
Speaker 3: But once that shit that, I don't think that's a

1087
00:56:38,840 --> 00:56:39,719
Speaker 3: good reason to say.

1088
00:56:39,840 --> 00:56:43,680
Speaker 2: So listen, they pay me a fraction of a cent, right,

1089
00:56:43,760 --> 00:56:46,080
Speaker 2: and listen cause I was I used to be like,

1090
00:56:46,160 --> 00:56:48,600
Speaker 2: fuck these niggas, I ain't out of the same shit,

1091
00:56:48,760 --> 00:56:50,720
Speaker 2: and now I'm like, bro, no.

1092
00:56:50,760 --> 00:56:52,520
Speaker 3: I think these let's healthy conversation.

1093
00:56:52,719 --> 00:56:57,160
Speaker 2: If I built a platform, right, and this platform generates

1094
00:56:57,239 --> 00:57:01,680
Speaker 2: this much money a month through music, and people pay

1095
00:57:01,760 --> 00:57:04,640
Speaker 2: me ten dollars every single month, they pay me ten

1096
00:57:04,719 --> 00:57:07,360
Speaker 2: dollars because I built this infrastructure for them to consume

1097
00:57:07,440 --> 00:57:08,920
Speaker 2: the music that they stream from you.

1098
00:57:09,080 --> 00:57:11,319
Speaker 3: When they stream the music, I pay you, right.

1099
00:57:11,440 --> 00:57:13,799
Speaker 2: So if they pay me ten dollars and this month

1100
00:57:13,840 --> 00:57:17,120
Speaker 2: I made a billion dollars off my infrastructure and off

1101
00:57:17,160 --> 00:57:20,880
Speaker 2: your music, and they only played Joe song one hundred

1102
00:57:20,920 --> 00:57:23,520
Speaker 2: times out of all that money that was made from

1103
00:57:23,600 --> 00:57:26,960
Speaker 2: all these different artists, what percentage of that should you get?

1104
00:57:27,280 --> 00:57:30,680
Speaker 3: Whatever it adds up to, it'll be a fraction of

1105
00:57:30,720 --> 00:57:31,600
Speaker 3: a fucking cent.

1106
00:57:32,040 --> 00:57:37,720
Speaker 2: If I made ten billion dollars and you you contributed

1107
00:57:37,800 --> 00:57:40,040
Speaker 2: this much, what percentage would that be?

1108
00:57:41,160 --> 00:57:44,600
Speaker 3: It's like nigga when you do the math. But there's

1109
00:57:44,680 --> 00:57:45,439
Speaker 3: a number. Though.

1110
00:57:45,480 --> 00:57:49,320
Speaker 1: See here's the thing, right, because Universal them went into

1111
00:57:49,360 --> 00:57:52,600
Speaker 1: the to that room with a number that spoke to

1112
00:57:52,800 --> 00:57:56,040
Speaker 1: market share to say, yo, we own we got Drake,

1113
00:57:56,120 --> 00:58:00,240
Speaker 1: we got this, we got all these different catalogs, and yeah,

1114
00:58:00,280 --> 00:58:04,960
Speaker 1: you're making money. But it's like if you're selling kool aid,

1115
00:58:05,440 --> 00:58:08,479
Speaker 1: but I got the sugar. You know what I'm saying.

1116
00:58:08,520 --> 00:58:10,479
Speaker 1: They coming to you for kool aid, but not build

1117
00:58:10,480 --> 00:58:12,280
Speaker 1: a kool aid. They ain't just coming to you for

1118
00:58:12,320 --> 00:58:15,640
Speaker 1: any old song. You get the audience there by having

1119
00:58:15,840 --> 00:58:19,360
Speaker 1: these certain artists there now, but hold on. This speaks

1120
00:58:19,400 --> 00:58:22,600
Speaker 1: to how I know this is because when Apple and

1121
00:58:22,680 --> 00:58:25,000
Speaker 1: all of them first started, they were giving them exclusive

1122
00:58:25,040 --> 00:58:28,640
Speaker 1: deals to try to build that audience over there, and

1123
00:58:28,720 --> 00:58:31,040
Speaker 1: Spotify was like, yo, just come out here for two

1124
00:58:31,080 --> 00:58:33,280
Speaker 1: days and then go everywhere.

1125
00:58:33,280 --> 00:58:35,600
Speaker 3: But they was trying to pillage the audience. So what

1126
00:58:35,640 --> 00:58:37,320
Speaker 3: do you say to? What do you say to?

1127
00:58:38,400 --> 00:58:40,440
Speaker 1: Because it has to be a number, it has to

1128
00:58:40,480 --> 00:58:42,880
Speaker 1: be it has to be a number that represents listen.

1129
00:58:43,400 --> 00:58:47,600
Speaker 3: Streaming is so fair, Its streaming is fast. Listen, Listen

1130
00:58:47,640 --> 00:58:47,880
Speaker 3: to me.

1131
00:58:48,400 --> 00:58:51,200
Speaker 2: This is the only job in the world where you

1132
00:58:51,240 --> 00:58:53,040
Speaker 2: can make the same amount as Drake.

1133
00:58:54,920 --> 00:58:57,440
Speaker 1: His stream and your stream is the same amount of money.

1134
00:58:57,480 --> 00:59:00,600
Speaker 1: Only you think that no read in.

1135
00:59:00,600 --> 00:59:03,520
Speaker 3: Your stream is worth the same amount of No, they've

1136
00:59:03,560 --> 00:59:06,600
Speaker 3: got good with the with the with the proper gandness.

1137
00:59:07,440 --> 00:59:10,000
Speaker 3: Drake gets more. I think Drake.

1138
00:59:10,240 --> 00:59:14,320
Speaker 1: I think drake deal for streaming services are different from

1139
00:59:14,320 --> 00:59:15,680
Speaker 1: an overarching perspective.

1140
00:59:15,720 --> 00:59:20,240
Speaker 3: I think it's represented. Go ahead, listen, go ahead, let's talk.

1141
00:59:20,440 --> 00:59:23,760
Speaker 3: Let's take drake out. You make the same amount as money.

1142
00:59:23,760 --> 00:59:24,640
Speaker 3: If you made us on the.

1143
00:59:24,680 --> 00:59:27,280
Speaker 2: Day and uploaded it to toon cord disro kid, you

1144
00:59:27,320 --> 00:59:29,560
Speaker 2: would make the same amount per stream that chance the

1145
00:59:29,680 --> 00:59:30,320
Speaker 2: rapper makes.

1146
00:59:30,680 --> 00:59:32,560
Speaker 3: Yes, how does that work?

1147
00:59:32,720 --> 00:59:34,520
Speaker 2: You don't go to no fucking job and make the

1148
00:59:34,520 --> 00:59:36,640
Speaker 2: same amount as the nigga who already did it and

1149
00:59:36,640 --> 00:59:42,840
Speaker 2: accomplished it. But here it's like everybody getting the same amounts.

1150
00:59:42,880 --> 00:59:45,880
Speaker 2: If you do more, you feel me. So it's like whereas.

1151
00:59:45,640 --> 00:59:49,680
Speaker 1: Because everybody getting fucked, it ain't because this is no

1152
00:59:49,760 --> 00:59:51,560
Speaker 1: hell of a thing or that is there?

1153
00:59:51,840 --> 00:59:54,680
Speaker 3: See they listening. No one can explain how.

1154
00:59:54,960 --> 00:59:57,800
Speaker 2: And I used to be on the same side until

1155
00:59:57,800 --> 01:00:01,160
Speaker 2: I started building infrastructure and building things that's of use

1156
01:00:01,200 --> 01:00:04,040
Speaker 2: to people utilization, and like what am I supposed to

1157
01:00:04,040 --> 01:00:05,040
Speaker 2: get for building all this?

1158
01:00:05,240 --> 01:00:07,080
Speaker 3: And then after I pay, after.

1159
01:00:06,880 --> 01:00:09,400
Speaker 2: I get that and I give you yours, what is your

1160
01:00:09,480 --> 01:00:10,560
Speaker 2: percentage supposed to be?

1161
01:00:10,760 --> 01:00:13,000
Speaker 3: Like? How much are we supposed to be paid to

1162
01:00:13,080 --> 01:00:13,800
Speaker 3: plan yourself?

1163
01:00:13,840 --> 01:00:17,160
Speaker 1: Because you built it on your back? Apple built it

1164
01:00:17,200 --> 01:00:21,320
Speaker 1: on our back. It's different. You built it on your

1165
01:00:21,400 --> 01:00:24,840
Speaker 1: back Apple. Spotify built it on hip hop's back. They

1166
01:00:24,840 --> 01:00:29,040
Speaker 1: were giving exclusive deals only to hip hop YEP saying hey,

1167
01:00:29,160 --> 01:00:31,040
Speaker 1: we need the audience here, bro.

1168
01:00:31,080 --> 01:00:34,040
Speaker 3: But how much am I supposed to pay you for that?

1169
01:00:35,080 --> 01:00:36,880
Speaker 1: I think that it should be more than a fraction

1170
01:00:37,000 --> 01:00:40,000
Speaker 1: of a cent, you know what I'm saying. What I'm saying,

1171
01:00:40,040 --> 01:00:42,360
Speaker 1: I can't give you a number because I know that

1172
01:00:42,840 --> 01:00:46,080
Speaker 1: it gets work right when you get into even the

1173
01:00:46,160 --> 01:00:48,000
Speaker 1: terms and deals of contracts, when you get it to

1174
01:00:48,080 --> 01:00:50,520
Speaker 1: the point point once you're say, oh man, this done

1175
01:00:50,520 --> 01:00:51,200
Speaker 1: got slippery.

1176
01:00:51,720 --> 01:00:54,400
Speaker 3: I like whole numbers and one. But you know what's

1177
01:00:54,440 --> 01:00:55,280
Speaker 3: crazy is like.

1178
01:00:57,120 --> 01:00:59,880
Speaker 2: That's how deep the math get when the math gets

1179
01:01:00,080 --> 01:01:02,600
Speaker 2: that big. Like to us, the math don't get that

1180
01:01:02,680 --> 01:01:04,640
Speaker 2: deep because our math don't get that big. But I

1181
01:01:04,640 --> 01:01:07,520
Speaker 2: look at Kanye when you when you in a when

1182
01:01:07,520 --> 01:01:10,760
Speaker 2: it's billions and trillions, the math get it goes all

1183
01:01:10,800 --> 01:01:11,640
Speaker 2: the way down.

1184
01:01:11,640 --> 01:01:14,680
Speaker 1: To Kanye say they do that to trick you. Kanye say, Yo,

1185
01:01:14,720 --> 01:01:17,960
Speaker 1: I'm in here. I'm in here with Adidas. They're doing

1186
01:01:18,000 --> 01:01:20,680
Speaker 1: this to trick you. All this don't got to beat

1187
01:01:20,800 --> 01:01:22,360
Speaker 1: all these numbers and fudging them.

1188
01:01:22,400 --> 01:01:23,560
Speaker 3: All of this is a game.

1189
01:01:23,840 --> 01:01:26,120
Speaker 1: So I'm saying I can only trust the people that,

1190
01:01:26,320 --> 01:01:29,840
Speaker 1: like we said, has participated. I'm watching and listening and

1191
01:01:29,920 --> 01:01:31,960
Speaker 1: reading the books and grabbing information.

1192
01:01:32,040 --> 01:01:36,560
Speaker 3: And that's the thing. None of us have full insight.

1193
01:01:36,720 --> 01:01:39,880
Speaker 2: So we're just highly opinionated, right and until we get

1194
01:01:39,880 --> 01:01:43,080
Speaker 2: a nigga who's in there, Daniel Eck from Spotify and

1195
01:01:43,120 --> 01:01:46,200
Speaker 2: a nigga like me and you and this from Apple

1196
01:01:46,360 --> 01:01:48,680
Speaker 2: and we like have this type of conversation.

1197
01:01:49,880 --> 01:01:50,600
Speaker 3: We lost.

1198
01:01:50,840 --> 01:01:53,600
Speaker 1: But again, I want to practice what I preach in

1199
01:01:53,640 --> 01:01:55,880
Speaker 1: the same way I said with D One, I want

1200
01:01:55,880 --> 01:01:59,160
Speaker 1: to just give it to the world and hopefully penetrate somewhere.

1201
01:01:59,160 --> 01:02:01,200
Speaker 3: They had to come they call us in Yo. Man,

1202
01:02:01,200 --> 01:02:02,720
Speaker 3: that conversation was so dec see.

1203
01:02:02,720 --> 01:02:05,720
Speaker 2: But sometimes it's like like with D One, when you

1204
01:02:05,800 --> 01:02:09,080
Speaker 2: go straight to the world, Sometimes a nigga take that.

1205
01:02:09,120 --> 01:02:10,760
Speaker 3: It's like, bro, I don't even want to talk to you.

1206
01:02:11,000 --> 01:02:12,840
Speaker 2: And that's how Ross and them Tree they start calling

1207
01:02:12,840 --> 01:02:14,600
Speaker 2: them buckethead and you tell me he.

1208
01:02:14,680 --> 01:02:15,640
Speaker 3: Called them personally.

1209
01:02:15,680 --> 01:02:18,680
Speaker 1: We're talking about an infrastructure in which we participate in

1210
01:02:18,680 --> 01:02:21,800
Speaker 1: at a high level. And we got children were leaving

1211
01:02:21,840 --> 01:02:24,880
Speaker 1: this game too. We got young black men were leaving

1212
01:02:24,920 --> 01:02:25,880
Speaker 1: his game too.

1213
01:02:25,720 --> 01:02:29,680
Speaker 2: And I'm no, I really think I don't even think

1214
01:02:29,680 --> 01:02:31,200
Speaker 2: they're closed off to the conversation.

1215
01:02:31,320 --> 01:02:33,880
Speaker 3: I think the conversation just hasn't it hasn't came in.

1216
01:02:34,160 --> 01:02:35,320
Speaker 3: I remember it was talking.

1217
01:02:35,120 --> 01:02:37,560
Speaker 2: Earlier how that shit how it gets to a nigga

1218
01:02:37,680 --> 01:02:39,480
Speaker 2: in terms if the nigga want to do it or not.

1219
01:02:39,920 --> 01:02:42,040
Speaker 2: So it's like, I don't like nigga's out of scope,

1220
01:02:42,120 --> 01:02:44,240
Speaker 2: out of reach. I think it's in the very near future.

1221
01:02:44,280 --> 01:02:47,680
Speaker 2: It's just like you need certain people to have that conversation,

1222
01:02:48,080 --> 01:02:50,960
Speaker 2: and you need someone. I was watching Clarence avon doc

1223
01:02:51,400 --> 01:02:53,240
Speaker 2: and he said they was in this big ass meeting

1224
01:02:53,200 --> 01:02:55,120
Speaker 2: and all the labels and shit, and they said who

1225
01:02:55,160 --> 01:02:58,000
Speaker 2: is clans representing? And they was like, Clarence is here

1226
01:02:58,200 --> 01:03:02,200
Speaker 2: for everybody. He's representing and everyone because he's he's the

1227
01:03:02,280 --> 01:03:04,640
Speaker 2: niggas Like, Bro, I'm not for this, I'm not against this.

1228
01:03:04,760 --> 01:03:06,520
Speaker 2: I don't feel like you fucking me. I don't feel

1229
01:03:06,520 --> 01:03:09,440
Speaker 2: like I'm fucking you. I'm asking from a point of neutrality,

1230
01:03:09,720 --> 01:03:11,560
Speaker 2: and until we can get there, it's just not gonna

1231
01:03:11,600 --> 01:03:13,880
Speaker 2: be a conversation that can be made because they not

1232
01:03:13,920 --> 01:03:16,440
Speaker 2: gonna sit there with a nigga yelling talking about nigga.

1233
01:03:16,480 --> 01:03:18,760
Speaker 2: But they ain't gonna do it, you feel me. They

1234
01:03:18,760 --> 01:03:20,400
Speaker 2: want to have a real conversation like.

1235
01:03:20,360 --> 01:03:21,120
Speaker 3: We're having though.

1236
01:03:21,600 --> 01:03:24,080
Speaker 1: That's what I'm saying that you gotta be able to,

1237
01:03:24,240 --> 01:03:27,560
Speaker 1: like we spoke on earlier, there's only a few people

1238
01:03:27,720 --> 01:03:29,880
Speaker 1: in the space period they can even have these.

1239
01:03:30,240 --> 01:03:31,720
Speaker 2: And I was just about it, so I was gonna

1240
01:03:31,720 --> 01:03:34,640
Speaker 2: ask you, and what rapper do you think? Who would

1241
01:03:34,640 --> 01:03:37,320
Speaker 2: you nominate to be able to have that conversation publicly

1242
01:03:37,400 --> 01:03:40,040
Speaker 2: where we could all get a grander understanding of.

1243
01:03:40,040 --> 01:03:45,720
Speaker 1: That You someone from Spotify, someone from Apple, another rapper.

1244
01:03:45,800 --> 01:03:51,200
Speaker 3: Let's think. Let's think you feel me. I got maybe,

1245
01:03:51,320 --> 01:03:55,800
Speaker 3: but I don't. I mean, I don't who y'all got anybody?

1246
01:03:55,800 --> 01:03:57,600
Speaker 3: Any rappers y'all think, I don't know.

1247
01:03:58,440 --> 01:04:00,640
Speaker 2: For it to have the impact in these is like,

1248
01:04:00,720 --> 01:04:03,560
Speaker 2: it has to be somebody directly impacted who feel how

1249
01:04:03,560 --> 01:04:06,280
Speaker 2: we feel. If the other nigga, if a nigga just

1250
01:04:06,360 --> 01:04:08,920
Speaker 2: like nigga, I'm happy. I was making zero Now I

1251
01:04:09,040 --> 01:04:11,160
Speaker 2: make billions. Bro, I don't know what's going on. Like

1252
01:04:11,200 --> 01:04:14,120
Speaker 2: I say, some niggas don't care, and you can't knock

1253
01:04:14,200 --> 01:04:14,960
Speaker 2: them for not care.

1254
01:04:15,640 --> 01:04:18,520
Speaker 1: Now here's my thing, right. Also, look at the end

1255
01:04:18,560 --> 01:04:21,680
Speaker 1: of the year wrap up, they don't post what it

1256
01:04:21,800 --> 01:04:25,760
Speaker 1: makes the label. They post for the artists to post

1257
01:04:25,800 --> 01:04:29,760
Speaker 1: the label. Don the label. See something's happening, man, there's

1258
01:04:29,800 --> 01:04:34,520
Speaker 1: something going on with these numbers. And I guarantee you that,

1259
01:04:35,680 --> 01:04:39,160
Speaker 1: especially for the one percenters like the Drakes, the Kanye's,

1260
01:04:39,600 --> 01:04:42,280
Speaker 1: they can like really see their audience in a way

1261
01:04:42,320 --> 01:04:45,680
Speaker 1: where it's like even you somebody that can see the

1262
01:04:45,760 --> 01:04:48,720
Speaker 1: impact of their audience, like put a post up there,

1263
01:04:49,000 --> 01:04:52,000
Speaker 1: shit shot men offer and clear another thirty grand in

1264
01:04:52,080 --> 01:04:54,400
Speaker 1: the city or something. You know what I'm saying. Those

1265
01:04:54,600 --> 01:04:57,880
Speaker 1: guys have a responsibility to dig a little.

1266
01:04:57,720 --> 01:05:01,160
Speaker 3: Bit, you know, just to see dig around. But that's

1267
01:05:01,240 --> 01:05:02,040
Speaker 3: our entitlement.

1268
01:05:02,680 --> 01:05:06,600
Speaker 1: How when we because it's Peyton, you can't place responsibility

1269
01:05:06,720 --> 01:05:07,520
Speaker 1: on another man.

1270
01:05:07,880 --> 01:05:09,040
Speaker 3: What responsibilities?

1271
01:05:09,400 --> 01:05:12,960
Speaker 2: Like you said, they have a responsibility to do whatever

1272
01:05:13,080 --> 01:05:15,000
Speaker 2: we expect of them. Because I'll be on both ends.

1273
01:05:15,040 --> 01:05:19,240
Speaker 2: I'll be like, nigga, you you have to, But they don't.

1274
01:05:19,080 --> 01:05:22,920
Speaker 1: Bro, And that and I'm talking about so so you

1275
01:05:23,000 --> 01:05:26,680
Speaker 1: don't think that, you don't think that, for the sake

1276
01:05:26,720 --> 01:05:32,280
Speaker 1: of preserving our culture that the people should feel like, Yo,

1277
01:05:32,600 --> 01:05:35,160
Speaker 1: I'm in the top of this game. I need to

1278
01:05:35,720 --> 01:05:38,600
Speaker 1: seek some You think we feel entitled, we're asking for that.

1279
01:05:40,480 --> 01:05:42,720
Speaker 3: We are entitled asking for it, and.

1280
01:05:44,600 --> 01:05:48,280
Speaker 2: So no, you have to you really, man, the only

1281
01:05:48,400 --> 01:05:51,000
Speaker 2: way to combat it is to build a culture that

1282
01:05:51,160 --> 01:05:54,480
Speaker 2: you don't have to question that about, you know, because

1283
01:05:54,480 --> 01:05:59,880
Speaker 2: it's like we've empowered questionable people who have questionable actions

1284
01:06:00,160 --> 01:06:01,919
Speaker 2: and we're like, why ain't you doing nothing?

1285
01:06:02,000 --> 01:06:04,120
Speaker 3: It's like, is this the nigga you expect them to

1286
01:06:04,160 --> 01:06:08,280
Speaker 3: do it? This one? This is a guy we broh

1287
01:06:08,560 --> 01:06:12,320
Speaker 3: them niggas. Ain't them niggas? Them niggas. Ain't them niggas.

1288
01:06:12,600 --> 01:06:14,320
Speaker 3: You're looking at a black nigga and you're like, why

1289
01:06:14,360 --> 01:06:15,400
Speaker 3: you're not speaking Spanish?

1290
01:06:16,840 --> 01:06:20,400
Speaker 2: Stop playing them niggas. Ain't them niggas. It takes certain

1291
01:06:20,480 --> 01:06:22,720
Speaker 2: kind of niggas that had them conversations.

1292
01:06:22,160 --> 01:06:26,720
Speaker 3: And to do them things. That's them revolutionary actions. A

1293
01:06:26,920 --> 01:06:34,680
Speaker 3: million plays thirty five hundred dollars, that's deep, right, But

1294
01:06:36,280 --> 01:06:39,160
Speaker 3: would you rather have a million plays than zero dollars?

1295
01:06:40,120 --> 01:06:44,560
Speaker 1: That should be impossible. How is that possible? There's no

1296
01:06:44,680 --> 01:06:46,240
Speaker 1: way to have a million plays.

1297
01:06:46,960 --> 01:06:48,840
Speaker 3: See, this is what they created.

1298
01:06:49,080 --> 01:06:53,400
Speaker 2: They created a line of revenue before niggas would pirate

1299
01:06:53,440 --> 01:06:55,560
Speaker 2: the music and I just play it on my computer

1300
01:06:56,120 --> 01:06:57,320
Speaker 2: the same way Spotify is.

1301
01:06:57,400 --> 01:06:59,520
Speaker 3: Right, I just pirate it down and play. You never

1302
01:06:59,600 --> 01:07:01,040
Speaker 3: got paid, that's a point.

1303
01:07:01,040 --> 01:07:03,080
Speaker 2: Now they made a way for you to get paid

1304
01:07:03,240 --> 01:07:04,520
Speaker 2: when it was already happening.

1305
01:07:04,840 --> 01:07:05,960
Speaker 3: It was already happening.

1306
01:07:06,320 --> 01:07:08,440
Speaker 2: But now we get paid a stream of revenue that

1307
01:07:08,640 --> 01:07:12,320
Speaker 2: never existed. Like I think the parameters could always grow.

1308
01:07:12,720 --> 01:07:15,480
Speaker 2: But let's be grateful for that, right, and we should

1309
01:07:15,560 --> 01:07:18,040
Speaker 2: always tweet it. Okay, now we see what this is.

1310
01:07:18,480 --> 01:07:20,360
Speaker 2: Let's do this better because we see what this is.

1311
01:07:20,480 --> 01:07:22,040
Speaker 2: I didn't know what it was at first because we

1312
01:07:22,080 --> 01:07:24,240
Speaker 2: didn't understand it. Now we get it. Can we tweak

1313
01:07:24,240 --> 01:07:26,720
Speaker 2: it a bit, But we gotta start with being grateful

1314
01:07:26,760 --> 01:07:28,720
Speaker 2: first because that money didn't exist.

1315
01:07:28,960 --> 01:07:29,600
Speaker 3: But see, I'm a.

1316
01:07:29,680 --> 01:07:33,040
Speaker 1: Data man and I'm moving data, right, I'm really a

1317
01:07:33,200 --> 01:07:37,320
Speaker 1: tech company masked as a podcast. Right, So I'm looking

1318
01:07:37,400 --> 01:07:40,280
Speaker 1: at data and I'm knowing what I'm getting for my data.

1319
01:07:40,400 --> 01:07:42,960
Speaker 1: I just told you my audio numbers. I'm telling you

1320
01:07:43,080 --> 01:07:48,560
Speaker 1: show numbers. So I'm saying, hold on, man, like a

1321
01:07:48,800 --> 01:07:52,480
Speaker 1: million plays, give me thirty five hundred dollars. It's like

1322
01:07:53,240 --> 01:07:55,600
Speaker 1: I ain't saying that a million people on the platform

1323
01:07:55,640 --> 01:07:58,120
Speaker 1: you get thirty five hundred. I'm saying that on your platform,

1324
01:07:58,200 --> 01:07:59,640
Speaker 1: a million people hit this thing.

1325
01:08:01,160 --> 01:08:01,880
Speaker 3: See, but.

1326
01:08:04,560 --> 01:08:08,720
Speaker 2: It's a variable like that number. Everyone tosses this. A

1327
01:08:08,800 --> 01:08:12,800
Speaker 2: million plays, thirty five men pays for me. If you

1328
01:08:13,000 --> 01:08:16,360
Speaker 2: go on any DSP in your streaming account, you'll see

1329
01:08:16,439 --> 01:08:19,439
Speaker 2: different amounts for a million plays. Because it has to

1330
01:08:19,520 --> 01:08:21,800
Speaker 2: do with territory, it has to do with platform, it

1331
01:08:21,920 --> 01:08:24,960
Speaker 2: has to do with so a premium streamer, it has.

1332
01:08:25,000 --> 01:08:26,120
Speaker 3: It's so many factors.

1333
01:08:26,320 --> 01:08:29,120
Speaker 2: Sometimes a million plays its way more than thirty five hundred,

1334
01:08:29,160 --> 01:08:30,559
Speaker 2: And any nigga who really.

1335
01:08:30,400 --> 01:08:32,640
Speaker 3: Do it know that. I'm a nigga who got a

1336
01:08:32,680 --> 01:08:33,439
Speaker 3: million plays.

1337
01:08:33,640 --> 01:08:36,120
Speaker 2: I know it. So it's like, bro, it's not thirty five.

1338
01:08:36,240 --> 01:08:38,840
Speaker 2: Sometimes it can be thirty five hundred. It depends on

1339
01:08:38,960 --> 01:08:40,360
Speaker 2: the quality of your million.

1340
01:08:40,560 --> 01:08:41,439
Speaker 3: What is it looking like?

1341
01:08:41,560 --> 01:08:44,240
Speaker 2: Are you streaming international? Are you streaming all of that

1342
01:08:44,320 --> 01:08:47,400
Speaker 2: plays into a factor and the data is there. You

1343
01:08:47,479 --> 01:08:50,400
Speaker 2: can download the CSV of every stream and where it's

1344
01:08:50,439 --> 01:08:54,479
Speaker 2: coming from and what the rate is. Yes, like it exists,

1345
01:08:54,560 --> 01:08:56,920
Speaker 2: that that thing is not and like I said, I

1346
01:08:56,960 --> 01:08:59,320
Speaker 2: don't I'm not taking from it. I think I always

1347
01:08:59,360 --> 01:09:01,960
Speaker 2: think I deserve more money, but like I say, this

1348
01:09:02,080 --> 01:09:05,000
Speaker 2: shit didn't exist. Them niggas given us revenue if they

1349
01:09:05,040 --> 01:09:06,719
Speaker 2: took streaming away, niggas to be matter.

1350
01:09:07,080 --> 01:09:10,200
Speaker 1: Yeah, but see that's what I'm saying. I have a

1351
01:09:10,320 --> 01:09:14,120
Speaker 1: hard time with that because again the numbers just so

1352
01:09:14,320 --> 01:09:15,040
Speaker 1: skewed for me.

1353
01:09:15,640 --> 01:09:17,759
Speaker 3: But I'm great, we don't know the numbers.

1354
01:09:17,960 --> 01:09:20,719
Speaker 1: But see me, I ain't even dancing in that because

1355
01:09:20,800 --> 01:09:23,880
Speaker 1: my million plays is a lot of money.

1356
01:09:25,080 --> 01:09:27,200
Speaker 3: You see what I'm saying. Imagine if where you get

1357
01:09:27,240 --> 01:09:30,719
Speaker 3: your million plays was removed, I will be pissed.

1358
01:09:31,240 --> 01:09:32,960
Speaker 2: And you're saying, you hear what you're saying right now,

1359
01:09:33,040 --> 01:09:34,639
Speaker 2: You're a million right now is a lot of money,

1360
01:09:34,800 --> 01:09:37,080
Speaker 2: so you might not even be thinking about how much

1361
01:09:37,120 --> 01:09:37,920
Speaker 2: it actually.

1362
01:09:37,760 --> 01:09:38,880
Speaker 3: Is, you feel me.

1363
01:09:39,200 --> 01:09:41,640
Speaker 2: And that's how it started with Spotify's like nigga, we're

1364
01:09:41,680 --> 01:09:44,320
Speaker 2: getting this, Nigga that start thinking that, like you might,

1365
01:09:44,640 --> 01:09:46,400
Speaker 2: your million might be more than you getting.

1366
01:09:46,520 --> 01:09:48,160
Speaker 3: But you continue as well.

1367
01:09:48,479 --> 01:09:50,800
Speaker 1: Yeah, for me, I know the ben they gotta get

1368
01:09:50,880 --> 01:09:53,000
Speaker 1: something from it, So I get they got to get something,

1369
01:09:53,080 --> 01:09:55,360
Speaker 1: but I also know that a fish sy debait not

1370
01:09:55,479 --> 01:09:57,920
Speaker 1: the hook, you know what I'm saying. So I know

1371
01:09:58,120 --> 01:10:01,519
Speaker 1: that a person don't know what's really going on, you

1372
01:10:01,560 --> 01:10:03,479
Speaker 1: know what I'm saying. So you you don't even see

1373
01:10:03,560 --> 01:10:07,320
Speaker 1: what's my thing is. I'm knowing that I'm uploading hours though.

1374
01:10:07,520 --> 01:10:09,720
Speaker 1: That's why my million plays look different. Though a rap

1375
01:10:09,840 --> 01:10:13,760
Speaker 1: song is three four minutes, I upload two hours at

1376
01:10:13,800 --> 01:10:17,280
Speaker 1: a time. So that million, that retention does something totally

1377
01:10:17,360 --> 01:10:19,439
Speaker 1: different to the play, right, you know what I mean?

1378
01:10:19,560 --> 01:10:22,640
Speaker 1: So that's a totally different thing. But it's just concerning

1379
01:10:22,760 --> 01:10:26,559
Speaker 1: that the thirty five hundred and the million just seems skewed.

1380
01:10:26,720 --> 01:10:29,720
Speaker 3: But are grateful, of course. But I don't know if

1381
01:10:29,760 --> 01:10:32,519
Speaker 3: it's skewed because I don't know what the number should be.

1382
01:10:33,479 --> 01:10:35,479
Speaker 3: So it's like for me, it's like what the.

1383
01:10:35,680 --> 01:10:37,360
Speaker 1: I don't if you make you don't know what a

1384
01:10:37,479 --> 01:10:41,360
Speaker 1: million people clicking something is worth more than thirty five hundred.

1385
01:10:41,400 --> 01:10:43,320
Speaker 3: I can guarantee you that. How do you know that?

1386
01:10:44,160 --> 01:10:46,720
Speaker 3: Do you tell you too what your what your view

1387
01:10:46,880 --> 01:10:47,560
Speaker 3: is worth? No?

1388
01:10:48,640 --> 01:10:51,560
Speaker 2: Right, they determine that because they have a metric that

1389
01:10:51,680 --> 01:10:54,519
Speaker 2: you don't have to determine that. It's like we don't

1390
01:10:54,640 --> 01:10:56,160
Speaker 2: we don't know what the fuck is supposed to be.

1391
01:10:56,280 --> 01:10:58,200
Speaker 2: I don't know what I'm supposed to be getting from them.

1392
01:10:58,600 --> 01:11:00,400
Speaker 2: You feel me like, I truly don't. And that was

1393
01:11:00,479 --> 01:11:02,719
Speaker 2: my thing with my argument. I was standing on clouds

1394
01:11:02,800 --> 01:11:04,880
Speaker 2: because if you're getting that office and you like, they like,

1395
01:11:04,920 --> 01:11:08,320
Speaker 2: well what do you want? Well, I don't know what

1396
01:11:08,600 --> 01:11:10,519
Speaker 2: it's like. We don't even know what we're supposed to

1397
01:11:10,560 --> 01:11:12,559
Speaker 2: be getting, but they're giving us something. So my thing

1398
01:11:12,760 --> 01:11:15,360
Speaker 2: is like, we start with gratitude and we get to

1399
01:11:15,400 --> 01:11:17,680
Speaker 2: grow that conversation because I really don't know what the

1400
01:11:17,760 --> 01:11:18,920
Speaker 2: fuck were we supposed to be getting.

1401
01:11:18,960 --> 01:11:20,880
Speaker 3: For a stream, I don't know what that shit is worth.

1402
01:11:21,479 --> 01:11:25,240
Speaker 2: If you make ten billion dollars and this nigga only

1403
01:11:25,320 --> 01:11:29,360
Speaker 2: contributed three three nigga, they only stream Joe shit three

1404
01:11:29,439 --> 01:11:32,960
Speaker 2: times out of this ten billion, what percent I'm supposed

1405
01:11:32,960 --> 01:11:33,719
Speaker 2: to get that nigga?

1406
01:11:34,200 --> 01:11:37,040
Speaker 3: That number will be so fucking got they got it yet?

1407
01:11:37,160 --> 01:11:40,120
Speaker 1: And see so that's where they That's again, that's the

1408
01:11:40,200 --> 01:11:45,040
Speaker 1: bait in the hook thing, because that's the argument they're

1409
01:11:45,040 --> 01:11:47,880
Speaker 1: gonna use on the people that don't got no. Some

1410
01:11:48,040 --> 01:11:54,320
Speaker 1: people would even argue that Spotify or someone uploaded a

1411
01:11:54,400 --> 01:11:58,080
Speaker 1: bunch of audio to Spotify to skew those.

1412
01:11:57,920 --> 01:12:00,519
Speaker 3: Numbers just to they said they're over.

1413
01:12:01,000 --> 01:12:04,400
Speaker 1: There's some certain amount of millions of songs on Spotify

1414
01:12:04,800 --> 01:12:06,920
Speaker 1: under two plays or something like that.

1415
01:12:07,320 --> 01:12:07,880
Speaker 3: Like a thousand.

1416
01:12:07,920 --> 01:12:10,559
Speaker 1: Yeah, some shit like that under a thousand. So there

1417
01:12:10,640 --> 01:12:13,519
Speaker 1: has to be a metric that under the market share value.

1418
01:12:13,760 --> 01:12:17,439
Speaker 1: Y'all get this much. But there's a different conversation for

1419
01:12:17,560 --> 01:12:20,720
Speaker 1: somebody moving twenty thousand people that are on a Tuesday

1420
01:12:21,280 --> 01:12:24,240
Speaker 1: fifty thousand people that are on a Wednesday. That's what

1421
01:12:24,400 --> 01:12:27,559
Speaker 1: I'm saying. And again I think there's some respect. Dude,

1422
01:12:27,640 --> 01:12:28,760
Speaker 1: there's some tailor maids.

1423
01:12:29,160 --> 01:12:30,120
Speaker 3: You know what's crazy.

1424
01:12:30,760 --> 01:12:35,160
Speaker 2: There are different conversations for those people. That's when you start.

1425
01:12:35,240 --> 01:12:38,120
Speaker 2: If you do distro, kid tune Core, some of the

1426
01:12:38,320 --> 01:12:40,960
Speaker 2: like more starter district. I don't want to call them

1427
01:12:41,000 --> 01:12:43,439
Speaker 2: starter because they got fit in the game, but there

1428
01:12:43,640 --> 01:12:47,040
Speaker 2: their starter. In terms of like industry, the royalty rate

1429
01:12:47,200 --> 01:12:50,560
Speaker 2: is lower because you're in a starter sector. Then you

1430
01:12:50,640 --> 01:12:53,559
Speaker 2: can move up to certain discows like a video command,

1431
01:12:53,640 --> 01:12:58,080
Speaker 2: SIFF audio.

1432
01:12:56,280 --> 01:12:59,240
Speaker 3: Slid the rate is a bit higher. Like there were Merlin,

1433
01:12:59,320 --> 01:13:00,599
Speaker 3: the rate is a bit different.

1434
01:13:01,040 --> 01:13:03,400
Speaker 2: The royalty gets highed good and then if you go

1435
01:13:03,560 --> 01:13:07,720
Speaker 2: into the universal the system who do actual business with them, the.

1436
01:13:07,840 --> 01:13:11,759
Speaker 3: Rate is higher, so that that does happen. As you grow, you're.

1437
01:13:11,640 --> 01:13:15,200
Speaker 2: Able to scale up in forms. But like I say,

1438
01:13:15,280 --> 01:13:18,160
Speaker 2: there's still no we still know no finite number.

1439
01:13:18,240 --> 01:13:20,000
Speaker 3: We don't you know, like what can you do with

1440
01:13:20,120 --> 01:13:22,040
Speaker 3: a What can you do with a million people?

1441
01:13:22,120 --> 01:13:22,280
Speaker 2: Though?

1442
01:13:22,800 --> 01:13:26,559
Speaker 3: You know what you do with listen? A million streams

1443
01:13:26,600 --> 01:13:27,679
Speaker 3: don't mean you got a million.

1444
01:13:28,439 --> 01:13:32,960
Speaker 2: Let's get and I'm playing a playlist and your shit

1445
01:13:33,040 --> 01:13:34,679
Speaker 2: just come on and playlist and I'm jumping rope.

1446
01:13:34,720 --> 01:13:37,040
Speaker 3: I ain't changing, I'm just listening. You ain't got me

1447
01:13:37,120 --> 01:13:39,920
Speaker 3: as no fan, nigga, You ain't winning me over. That's

1448
01:13:39,960 --> 01:13:40,840
Speaker 3: a passive listen.

1449
01:13:43,080 --> 01:13:45,160
Speaker 2: If I came here to listen to Drake and they

1450
01:13:45,200 --> 01:13:47,000
Speaker 2: play your ship and I'm just.

1451
01:13:49,560 --> 01:13:52,760
Speaker 3: Nigga, you don't have a fan, you gotta listen and

1452
01:13:52,880 --> 01:13:53,560
Speaker 3: we don't like.

1453
01:13:53,800 --> 01:13:57,400
Speaker 1: Those are two different things totally, and so that's the

1454
01:13:57,520 --> 01:13:58,400
Speaker 1: thing I'm saying though.

1455
01:13:58,479 --> 01:14:00,760
Speaker 3: But we also are playing numbers game. So what if

1456
01:14:00,800 --> 01:14:02,880
Speaker 3: we go ten percent? So if we say there's a

1457
01:14:03,000 --> 01:14:05,439
Speaker 3: million plays, can we get one hundred thousand? Can we

1458
01:14:05,520 --> 01:14:07,160
Speaker 3: get this eighty thousand? It's one.

1459
01:14:07,880 --> 01:14:12,080
Speaker 2: I literally built the metric when I was early on

1460
01:14:12,320 --> 01:14:14,439
Speaker 2: I was trying to tour with the Homies, and I

1461
01:14:14,560 --> 01:14:16,320
Speaker 2: was trying to base off streamings, Like we'd have a

1462
01:14:16,360 --> 01:14:18,920
Speaker 2: certain amount of listeners in the city, and I'd be like, oh,

1463
01:14:19,040 --> 01:14:22,679
Speaker 2: we could do that amount of people, and then literally

1464
01:14:23,040 --> 01:14:25,639
Speaker 2: one percent of that half of one percent that really

1465
01:14:25,720 --> 01:14:28,759
Speaker 2: shows up in physical form. It's like, it's two hundred

1466
01:14:28,760 --> 01:14:30,599
Speaker 2: thousand people there, You're not going to bring out two

1467
01:14:30,640 --> 01:14:33,479
Speaker 2: hundred thousand if you'll probably bring out one percent. So

1468
01:14:33,640 --> 01:14:35,720
Speaker 2: I start building my touring data based on one to

1469
01:14:35,800 --> 01:14:37,720
Speaker 2: five percent. So anytime I go to a market, I

1470
01:14:37,840 --> 01:14:40,120
Speaker 2: know what size Vinyard need to book. So when you

1471
01:14:40,200 --> 01:14:43,000
Speaker 2: start looking at that, it's like you got a million streams,

1472
01:14:43,600 --> 01:14:46,000
Speaker 2: you may have got been one percent of that, right,

1473
01:14:46,520 --> 01:14:48,760
Speaker 2: a million streams. One percent of that may be a

1474
01:14:48,880 --> 01:14:54,880
Speaker 2: fan that's only ten thousand people. One percent may be

1475
01:14:55,000 --> 01:14:56,880
Speaker 2: a fan that's ten thousand people.

1476
01:14:57,200 --> 01:14:59,439
Speaker 3: You feel me. But look what you could do with

1477
01:14:59,520 --> 01:15:02,800
Speaker 3: ten thousand people. You can make more than thirty last

1478
01:15:02,880 --> 01:15:05,439
Speaker 3: hundred after Nigga, that's extra.

1479
01:15:05,840 --> 01:15:08,719
Speaker 2: So since you have ten thousand people, now I'm giving

1480
01:15:08,760 --> 01:15:11,120
Speaker 2: you thirty five hundred for this million, and you got

1481
01:15:11,200 --> 01:15:13,000
Speaker 2: ten thousand people, you can monetize.

1482
01:15:13,240 --> 01:15:19,120
Speaker 3: Go make your money I get it. Yeah, you get it.

1483
01:15:20,000 --> 01:15:23,160
Speaker 1: What do you think about Kanye West going number one independent?

1484
01:15:23,760 --> 01:15:25,800
Speaker 1: That's one of the first times, that is the first

1485
01:15:25,880 --> 01:15:29,040
Speaker 1: time we've seen someone actually go number one.

1486
01:15:28,960 --> 01:15:31,120
Speaker 3: As an independent act. What do you think about his

1487
01:15:31,280 --> 01:15:32,320
Speaker 3: business and what he's doing.