WEBVTT - The New Corner Office: Ask for introductions

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<v Speaker 1>fair Play podcast on the I Heart radio app, Apple podcasts,

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<v Speaker 1>or wherever you get your podcasts. On April four, Dr

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<v Speaker 1>Martin Luther King was shot and killed in Memphis. A

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<v Speaker 1>petty criminal named James Earl Ray was arrested. Case closed

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<v Speaker 1>right James Sylvy was upon or the official story, some

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<v Speaker 1>of the evidence, as far as I was concerned, did

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<v Speaker 1>not match the circumstances. This is the MLK tapes. The

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<v Speaker 1>first episodes are available now was and on the I

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<v Speaker 1>Heart radio app, Apple podcasts, or wherever you get your podcasts.

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<v Speaker 1>Good morning, this is Laura. Welcome to the New Corner Office,

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<v Speaker 1>the podcast where we share strategies for thriving in the

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<v Speaker 1>new world of work, where location and hours are more

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<v Speaker 1>flexible than in the past. Today's tip is to ask

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<v Speaker 1>for introductions. Asking friends and colleagues to introduce you to

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<v Speaker 1>their friends and colleagues is quite possibly the most efficient

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<v Speaker 1>way you can network, and it is a very rewarding

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<v Speaker 1>way to grow your business. This tip comes from marketing

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<v Speaker 1>consultants SHAWNA Chamber's new book Marketing Tips for Small business Owners.

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<v Speaker 1>Right there in the middle, tip number fifty two is

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<v Speaker 1>to create a list of people you think could help

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<v Speaker 1>your business and get in touch. Getting in touch often

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<v Speaker 1>requires working your network, so I reached out to Shona

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<v Speaker 1>to get her advice on seeking introductions. Why are they

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<v Speaker 1>so important? She told me that if you approach someone

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<v Speaker 1>you would like to connect with cold, they may be interested.

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<v Speaker 1>But if someone they already know tells them about this interesting,

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<v Speaker 1>hard working new person, well, as you can imagine, it

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<v Speaker 1>makes the likelihood of the new connection being interested a

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<v Speaker 1>lot higher. We are all influenced by word of mouth recommendations.

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<v Speaker 1>If someone you know recommends a new coffee shop, you

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<v Speaker 1>are more likely to be impressed. Then if the new

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<v Speaker 1>coffee shop recommends themselves via advertising, SHOWNA says, now, my

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<v Speaker 1>guess is that you already know this, but most of

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<v Speaker 1>the time, when people think they are asking for introductions

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<v Speaker 1>and referrals, the actual ask is pretty vague. Think the

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<v Speaker 1>note on your dentist's bill or your realtors business cards

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<v Speaker 1>saying that the highest compliment you can pay is recommending

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<v Speaker 1>us to a friend or family member. That is not

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<v Speaker 1>really asking for introduction. People are busy to make useful connections.

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<v Speaker 1>You should ask for specific introductions to specific people. So

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<v Speaker 1>how can you politely go about doing that? Shonah says that,

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<v Speaker 1>depending on the relationship you have with someone, you may

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<v Speaker 1>ask to take them out for coffee or a virtual

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<v Speaker 1>coffee and build your request into a nice networking session

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<v Speaker 1>with them. That way, you have warmed them up and

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<v Speaker 1>reminded them of your good qualities before asking for an introduction.

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<v Speaker 1>Some of those good qualities you are casually reminding them

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<v Speaker 1>of might be things that you are doing for them,

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<v Speaker 1>making introductions, offering your own recommendations, that sort of thing.

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<v Speaker 1>Networking is always mutual. Perhaps most important, when you make

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<v Speaker 1>your request, don't make it a fishing expedition. Shonah says

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<v Speaker 1>that it is good to have a reason ready to

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<v Speaker 1>give your contact for the request. For example, you are

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<v Speaker 1>hoping to move sideways in the organization and you've feel

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<v Speaker 1>this person could be really helpful in that. Or you

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<v Speaker 1>could tell your contact how you really enjoy the articles

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<v Speaker 1>that the new person publishes on LinkedIn and you'd like

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<v Speaker 1>to chance to talk further with them about this. Shonah

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<v Speaker 1>mentions that you could also talk about a shared interest,

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<v Speaker 1>anything that seems less out of the blue. Essentially, she says,

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<v Speaker 1>you are trying to ensure that your relationship with your

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<v Speaker 1>contact stays healthy regardless of the success of their introduction,

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<v Speaker 1>and be clear what you are going to use this

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<v Speaker 1>introduction for a fifteen minute phone conversation is a reasonable ask.

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<v Speaker 1>Weekly hour long mentoring sessions not so much. Wait until

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<v Speaker 1>you've established an independent and good relationship with your new

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<v Speaker 1>contact before you get too far out on a limb. Finally,

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<v Speaker 1>make it really easy for your friend to make the

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<v Speaker 1>introduction and request. You could write an email for your

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<v Speaker 1>contact that's easy for them to add to, or they

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<v Speaker 1>could simply forward it. You shouldn't be c sed on

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<v Speaker 1>this forwarding. You want the other person to freely opt

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<v Speaker 1>in to this double opt in introduction. Then you know

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<v Speaker 1>that it's all good. Once you follow up in any case,

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<v Speaker 1>think about who you'd like to meet. Think about who

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<v Speaker 1>you know who could introduce you. Think about why you

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<v Speaker 1>would like to be introduced, and be specific about your request.

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<v Speaker 1>Make it easy for your contact to introduce you. Most

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<v Speaker 1>likely everyone will be happy to go along, and you'll

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<v Speaker 1>expand your network and make your contact feel good about

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<v Speaker 1>it too. And if it doesn't work, well, no big deal.

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<v Speaker 1>Not everything in life does work. As long as you

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<v Speaker 1>are doing good things for your friends and introducing them

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<v Speaker 1>to other people as well, it will all come out

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<v Speaker 1>in the wash. When your friends know that you do

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<v Speaker 1>want to be introduced to people, they will likely start

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<v Speaker 1>looking for opportunities for you, and that is an incredibly

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<v Speaker 1>efficient way to network. In the meantime, this is Laura,

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<v Speaker 1>thanks for listening, and here's succeeding in the New Corner Office.

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<v Speaker 1>The New Corner Office is a production of I Heart Radio.

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<v Speaker 1>For more podcasts, visit the I Heart Radio app, Apple Podcasts,

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<v Speaker 1>or wherever you get your favorite shows. But what's up?

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<v Speaker 1>What's Up? This is Robin Dixon, co host of Reasonably Shady,

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<v Speaker 1>which has just been nominated for an inn Double a

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<v Speaker 1>CP Image Award in the Outstanding Arts and Entertainment podcast category.

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<v Speaker 1>This is so big for Gezelle and I and of

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<v Speaker 1>course we must thank all of our fantastic listeners, but

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<v Speaker 1>we need your help. Visit vote dot in double a

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<v Speaker 1>CP Image Awards dot net to vote for Reasonably Shady.

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<v Speaker 1>That's vote dot in a a CP Image Awards dot net.

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<v Speaker 1>But don't wait. Voting closes on February five at nine

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<v Speaker 1>pm Eastern, and make sure to listen to Reasonably Shady

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<v Speaker 1>every single day on the Black Effect podcast Network. On

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<v Speaker 1>April four, Dr Martin Luther King was shot and killed

0:08:09.640 --> 0:08:13.600
<v Speaker 1>in Memphis. A petty criminal named James Earl Ray was arrested.

0:08:13.960 --> 0:08:20.080
<v Speaker 1>Case closed right. James Sylvy was upon for the official story.

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<v Speaker 1>Some of the evidence, as far as I was concerned,

0:08:23.480 --> 0:08:27.520
<v Speaker 1>did not match the circumstances. This is the MLK Tapes.

0:08:27.880 --> 0:08:30.840
<v Speaker 1>The first episodes are available now. Listen on the I

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<v Speaker 1>Heart Radio app, Apple Podcasts, or wherever you get your podcasts.

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<v Speaker 1>Adoption of teens from foster care is a topic not

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<v Speaker 1>of Health, that Human Services, Administration for Children and Families,

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<v Speaker 1>and the ad Council