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Speaker 1: Martin Luther King was shot and killed in Memphis. A
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Speaker 1: right James Sylvy was upon or the official story, some
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Speaker 1: Good morning, this is Laura. Welcome to the New Corner Office,
Speaker 1: the podcast where we share strategies for thriving in the
Speaker 1: new world of work, where location and hours are more
Speaker 1: flexible than in the past. Today's tip is to ask
Speaker 1: for introductions. Asking friends and colleagues to introduce you to
Speaker 1: their friends and colleagues is quite possibly the most efficient
Speaker 1: way you can network, and it is a very rewarding
Speaker 1: way to grow your business. This tip comes from marketing
Speaker 1: consultants SHAWNA Chamber's new book Marketing Tips for Small business Owners.
Speaker 1: Right there in the middle, tip number fifty two is
Speaker 1: to create a list of people you think could help
Speaker 1: your business and get in touch. Getting in touch often
Speaker 1: requires working your network, so I reached out to Shona
Speaker 1: to get her advice on seeking introductions. Why are they
Speaker 1: so important? She told me that if you approach someone
Speaker 1: you would like to connect with cold, they may be interested.
Speaker 1: But if someone they already know tells them about this interesting,
Speaker 1: hard working new person, well, as you can imagine, it
Speaker 1: makes the likelihood of the new connection being interested a
Speaker 1: lot higher. We are all influenced by word of mouth recommendations.
Speaker 1: If someone you know recommends a new coffee shop, you
Speaker 1: are more likely to be impressed. Then if the new
Speaker 1: coffee shop recommends themselves via advertising, SHOWNA says, now, my
Speaker 1: guess is that you already know this, but most of
Speaker 1: the time, when people think they are asking for introductions
Speaker 1: and referrals, the actual ask is pretty vague. Think the
Speaker 1: note on your dentist's bill or your realtors business cards
Speaker 1: saying that the highest compliment you can pay is recommending
Speaker 1: us to a friend or family member. That is not
Speaker 1: really asking for introduction. People are busy to make useful connections.
Speaker 1: You should ask for specific introductions to specific people. So
Speaker 1: how can you politely go about doing that? Shonah says that,
Speaker 1: depending on the relationship you have with someone, you may
Speaker 1: ask to take them out for coffee or a virtual
Speaker 1: coffee and build your request into a nice networking session
Speaker 1: with them. That way, you have warmed them up and
Speaker 1: reminded them of your good qualities before asking for an introduction.
Speaker 1: Some of those good qualities you are casually reminding them
Speaker 1: of might be things that you are doing for them,
Speaker 1: making introductions, offering your own recommendations, that sort of thing.
Speaker 1: Networking is always mutual. Perhaps most important, when you make
Speaker 1: your request, don't make it a fishing expedition. Shonah says
Speaker 1: that it is good to have a reason ready to
Speaker 1: give your contact for the request. For example, you are
Speaker 1: hoping to move sideways in the organization and you've feel
Speaker 1: this person could be really helpful in that. Or you
Speaker 1: could tell your contact how you really enjoy the articles
Speaker 1: that the new person publishes on LinkedIn and you'd like
Speaker 1: to chance to talk further with them about this. Shonah
Speaker 1: mentions that you could also talk about a shared interest,
Speaker 1: anything that seems less out of the blue. Essentially, she says,
Speaker 1: you are trying to ensure that your relationship with your
Speaker 1: contact stays healthy regardless of the success of their introduction,
Speaker 1: and be clear what you are going to use this
Speaker 1: introduction for a fifteen minute phone conversation is a reasonable ask.
Speaker 1: Weekly hour long mentoring sessions not so much. Wait until
Speaker 1: you've established an independent and good relationship with your new
Speaker 1: contact before you get too far out on a limb. Finally,
Speaker 1: make it really easy for your friend to make the
Speaker 1: introduction and request. You could write an email for your
Speaker 1: contact that's easy for them to add to, or they
Speaker 1: could simply forward it. You shouldn't be c sed on
Speaker 1: this forwarding. You want the other person to freely opt
Speaker 1: in to this double opt in introduction. Then you know
Speaker 1: that it's all good. Once you follow up in any case,
Speaker 1: think about who you'd like to meet. Think about who
Speaker 1: you know who could introduce you. Think about why you
Speaker 1: would like to be introduced, and be specific about your request.
Speaker 1: Make it easy for your contact to introduce you. Most
Speaker 1: likely everyone will be happy to go along, and you'll
Speaker 1: expand your network and make your contact feel good about
Speaker 1: it too. And if it doesn't work, well, no big deal.
Speaker 1: Not everything in life does work. As long as you
Speaker 1: are doing good things for your friends and introducing them
Speaker 1: to other people as well, it will all come out
Speaker 1: in the wash. When your friends know that you do
Speaker 1: want to be introduced to people, they will likely start
Speaker 1: looking for opportunities for you, and that is an incredibly
Speaker 1: efficient way to network. In the meantime, this is Laura,
Speaker 1: thanks for listening, and here's succeeding in the New Corner Office.
Speaker 1: The New Corner Office is a production of I Heart Radio.
Speaker 1: For more podcasts, visit the I Heart Radio app, Apple Podcasts,
Speaker 1: or wherever you get your favorite shows. But what's up?
Speaker 1: What's Up? This is Robin Dixon, co host of Reasonably Shady,
Speaker 1: which has just been nominated for an inn Double a
Speaker 1: CP Image Award in the Outstanding Arts and Entertainment podcast category.
Speaker 1: This is so big for Gezelle and I and of
Speaker 1: course we must thank all of our fantastic listeners, but
Speaker 1: we need your help. Visit vote dot in double a
Speaker 1: CP Image Awards dot net to vote for Reasonably Shady.
Speaker 1: That's vote dot in a a CP Image Awards dot net.
Speaker 1: But don't wait. Voting closes on February five at nine
Speaker 1: pm Eastern, and make sure to listen to Reasonably Shady
Speaker 1: every single day on the Black Effect podcast Network. On
Speaker 1: April four, Dr Martin Luther King was shot and killed
Speaker 1: in Memphis. A petty criminal named James Earl Ray was arrested.
Speaker 1: Case closed right. James Sylvy was upon for the official story.
Speaker 1: Some of the evidence, as far as I was concerned,
Speaker 1: did not match the circumstances. This is the MLK Tapes.
Speaker 1: The first episodes are available now. Listen on the I
Speaker 1: Heart Radio app, Apple Podcasts, or wherever you get your podcasts.
Speaker 1: Adoption of teens from foster care is a topic not
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