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Speaker 1: This is one or two point seven kids that that

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Speaker 1: my name is Ryan Seacrest. Today is National Tortilla Chip Day.

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Speaker 1: That's exciting. It is National Tortilla Chip Day. Do you

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Speaker 1: have a favorite brand tortilla chip? You know? Not really?

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Speaker 1: You're set that chips are good. Sometimes I feel like

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Speaker 1: they're too light for me. I bounce around. I don't

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Speaker 1: have a favorite. Don't see it day? No, I know what.

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Speaker 1: You talking about them all the time because I liked them.

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Speaker 1: I know too. I love that business. They built that business,

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Speaker 1: a family business big time. Now, I see you know

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Speaker 1: what I do have a favorite, I'll tell you. And

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Speaker 1: they're made out of Laguna beach. I believe it's called

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Speaker 1: have a corn chip? Is it blue corn? I don't

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Speaker 1: know what it is, but they I think their secret

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Speaker 1: is that they're made with like they put like a

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Speaker 1: soy sauce in them, and that's why they taste so good.

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Speaker 1: They put soy sauce in the chip to make it salty. Yeah,

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Speaker 1: have a corn chips? Check them out? Okay, Well, okay,

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Speaker 1: let's get to the things we get possessive about around here.

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Speaker 1: I'm gonna get to our hometown hustler. Let's hear guys.

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Speaker 1: All right, So Claudia Um is an LA based Latina

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Speaker 1: artist creating the old Bonita stationary brand. And check this

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Speaker 1: out as our hometown hustler. Here it's characters share diverse,

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Speaker 1: lively experiences growing up in La illustrations. You've got stickers,

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Speaker 1: you've got stamp sets, you've got notebooks, you've got key chains.

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Speaker 1: So my question is always for get to the stuff.

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Speaker 1: When did you start and what gave you the courage

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Speaker 1: to start this business because it's a passion project that

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Speaker 1: now is a real company. Yeah, it's a real deal.

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Speaker 1: Thank you so much for hurting me. I'm really excited

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Speaker 1: to be here. Yeah. I launched three years ago during

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Speaker 1: the pandemic, but I've been working on my knee house

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Speaker 1: for like many years ago. I gonna play like five

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Speaker 1: or ten years ago. But I decided to launch it

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Speaker 1: during the pandemic, which was the perfect time because I

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Speaker 1: was at home, working from home. I was working at

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Speaker 1: a big toy company during that time. So I decided

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Speaker 1: to launch it because I just didn't see any representation

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Speaker 1: of my community in the Latin next community in a

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Speaker 1: positive and also acute way. I grew up loving stickers

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Speaker 1: and station as, but I just never saw characters that

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Speaker 1: look brown and curly hair like me, and so I

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Speaker 1: decided to create one character inspired by myself growing up

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Speaker 1: in la with the nineties looks with the hoop hoop

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Speaker 1: earrings and the lollipops. And then from there and created

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Speaker 1: six more characters and now I launched last year the

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Speaker 1: me Host because people were like, hey, when are you

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Speaker 1: gonna make more the boys, and I was like, okay.

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Speaker 1: So it's been such an amazing roller coaster, just showing

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Speaker 1: the representation in a positive way, you know, my community

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Speaker 1: and we're all diverse, you know, inspired by my daughter

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Speaker 1: that's half to Latina and Latina, I created Asian Latina

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Speaker 1: after latinas a relsom mix and race also, and just

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Speaker 1: just showing in a positive and cute way, you know,

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Speaker 1: on the representing my community. There's a notebook I'm looking

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Speaker 1: at here. You can check this out on Instagramlaa on Instagram.

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Speaker 1: But I love that you got this mea notebook, so cute. Yes, yeah,

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Speaker 1: And I did that because you know, like I've worked

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Speaker 1: in the corporate world the graphic designer for seventeen years

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Speaker 1: and being first generation is always uh, you know, you

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Speaker 1: have that imposter syndrome where you're kind of always thinking

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Speaker 1: like am I good enough? So I do create these

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Speaker 1: like products that kind of before I went to the meeting,

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Speaker 1: I would like look at down on my mouthpad or

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Speaker 1: my notebook and it's like you've got to me high,

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Speaker 1: like you've got it, you go for it, don't. So

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Speaker 1: I always put these, yeah, just positive reinforcement and just

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Speaker 1: things that basically I'm like healing my inner child while

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Speaker 1: I'm working on this too. I think it's a great

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Speaker 1: bad for the younger generation and that's the beauty of

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Speaker 1: the segment for us. That's why I loved right, That's

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Speaker 1: why I love about this. This is a local story.

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Speaker 1: This is a success story. This is layered. If you

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Speaker 1: are from here, you will get this. But if you're

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Speaker 1: from la like truly you will get this. Also you're

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Speaker 1: either first in your family to graduate from c Son

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Speaker 1: and first to become an entrepreneur. So good, yes, thank

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Speaker 1: you so much. I mean it's I'm excited to you know,

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Speaker 1: just open the doors for the next generation or just Latinos,

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Speaker 1: but also people of color. Is just everybody just showing

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Speaker 1: that if you're passionate about something, just go for it

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Speaker 1: like I didn't go to school for business. I just

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Speaker 1: got a cricket machine and a printer, and I started

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Speaker 1: it from home. And I'm just continuing, and I'm, you know,

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Speaker 1: just seeing the so many mothers and fathers or even

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Speaker 1: children's saying thank you so much for creating these characters,

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Speaker 1: because it looks like me, or looks like my cousin,

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Speaker 1: looks like my friend, and just for everybody, you know,

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Speaker 1: so I just want to include and have everybody feel

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Speaker 1: represented in a cute way. Hometown hustler Claudia Randa checked

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Speaker 1: them out on Instagram in North Hollywood. You take care

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Speaker 1: and keep it up. Thanks for being on with us.

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Speaker 1: Thank you so much. Have a wonderful day. Bye bye bye.

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Speaker 1: I'm a hustling baby. Hello, beautiful daughters. You said that

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Speaker 1: notebook super q Q Right, yeah, all right, listen, we're

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Speaker 1: gonna shift gears into some free money. Next one thousand

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Speaker 1: dollars to a pay a bill emission via holl