1 00:00:00,080 --> 00:00:02,680 Speaker 1: Welcome to my show. I'm Rashon McDonald, a host of 2 00:00:02,759 --> 00:00:06,120 Speaker 1: Money Making Conversations Masterclass, where we encourage people to stop 3 00:00:06,120 --> 00:00:10,000 Speaker 1: reading other people's success stories and start planning your own. Now, 4 00:00:10,000 --> 00:00:12,200 Speaker 1: you don't want to miss an episode, so please take 5 00:00:12,200 --> 00:00:14,800 Speaker 1: a moment right now to follow or subscribe to Money 6 00:00:14,800 --> 00:00:20,080 Speaker 1: Making Conversations Masterclass. It's free. You can follow me on iHeartRadio, app, Spotify, 7 00:00:20,320 --> 00:00:23,880 Speaker 1: Apple Podcasts, or wherever you listen to your podcast. New 8 00:00:23,920 --> 00:00:27,800 Speaker 1: Money Making Conversations Masterclass episodes drop daily. I want to 9 00:00:27,880 --> 00:00:30,440 Speaker 1: keep you on alert because my guests provide tips on 10 00:00:30,480 --> 00:00:34,360 Speaker 1: how you can uplift your community, improve your financial planning, motivation, 11 00:00:34,760 --> 00:00:38,199 Speaker 1: or advice on how to be a successful entrepreneur. Now, 12 00:00:38,240 --> 00:00:40,879 Speaker 1: let's get this podcast started. My guess is the co 13 00:00:41,000 --> 00:00:44,559 Speaker 1: founder and CEO a well with All innovative health and 14 00:00:44,600 --> 00:00:48,599 Speaker 1: wellness company that pours a significant portion of its profits 15 00:00:48,640 --> 00:00:52,440 Speaker 1: into health equity. Well Withal is a black owned, purpose 16 00:00:52,560 --> 00:00:56,960 Speaker 1: led wellness brand with product designed to support everyday wellness 17 00:00:57,120 --> 00:01:02,080 Speaker 1: while committing twenty percent of their profits the health equity initiatives. 18 00:01:02,400 --> 00:01:05,000 Speaker 1: Please welcome to the Money Making Conversations Master Class. It's 19 00:01:05,000 --> 00:01:06,920 Speaker 1: been a long time since I've spoken to his brother, 20 00:01:07,080 --> 00:01:10,280 Speaker 1: he's doing big things. Damon Martin. How you're doing Damon, 21 00:01:10,640 --> 00:01:11,640 Speaker 1: I'm doing great, brother. 22 00:01:11,680 --> 00:01:12,200 Speaker 2: How you doing? 23 00:01:12,400 --> 00:01:14,480 Speaker 1: First of all, last time I talked to you, it 24 00:01:14,600 --> 00:01:17,160 Speaker 1: was no video. Now I get to see your ams. 25 00:01:19,319 --> 00:01:21,600 Speaker 2: Keep stepping the game up every day every day. 26 00:01:21,880 --> 00:01:24,240 Speaker 1: Now you'll be located in Boston, correct. 27 00:01:24,319 --> 00:01:26,400 Speaker 2: Yeah, right here in Cambridge Ouse, oude of Boston. 28 00:01:26,640 --> 00:01:30,039 Speaker 1: Why is this important health equity for our community? Just 29 00:01:30,080 --> 00:01:32,240 Speaker 1: for you in general? I know you're an African American man. 30 00:01:32,280 --> 00:01:35,559 Speaker 1: You successful, and a lot of people sit around and go, Okay, 31 00:01:35,640 --> 00:01:38,119 Speaker 1: you can go on vacation and just live your life. 32 00:01:38,160 --> 00:01:41,000 Speaker 1: Why is it? Why is it important to you? Demon? 33 00:01:42,400 --> 00:01:44,160 Speaker 2: It's important to me for a lot of reasons. I mean, 34 00:01:44,760 --> 00:01:46,440 Speaker 2: the life that I'm living right now is not the 35 00:01:46,440 --> 00:01:50,320 Speaker 2: life I've always lived. Okay, you know, I grew up, 36 00:01:51,400 --> 00:01:54,080 Speaker 2: you know, in the projects. I lived in a trailer 37 00:01:54,080 --> 00:01:56,080 Speaker 2: in rural North Carolina. I had a heroin addict as 38 00:01:56,120 --> 00:01:59,280 Speaker 2: a stepfather. So I've seen things, you know, throughout my 39 00:01:59,360 --> 00:02:04,040 Speaker 2: life that have given me perspective on the needs of 40 00:02:04,040 --> 00:02:08,800 Speaker 2: our community. And you know, after having a successful career 41 00:02:08,919 --> 00:02:10,960 Speaker 2: in finance and going to Harvard Business School and all 42 00:02:10,960 --> 00:02:14,920 Speaker 2: those things that we've talked about you know before you know, 43 00:02:15,040 --> 00:02:16,920 Speaker 2: five years ago, I was in the middle of an 44 00:02:16,960 --> 00:02:21,559 Speaker 2: emergency room with somebody I love dealing with depression anxiety 45 00:02:21,919 --> 00:02:26,360 Speaker 2: and was suicidal, and I had this clarifying moment that 46 00:02:28,040 --> 00:02:31,960 Speaker 2: you know, if this was met at fourteen, you know, 47 00:02:32,000 --> 00:02:34,400 Speaker 2: when I was living in a trailer in rural North Carolina, 48 00:02:35,040 --> 00:02:38,040 Speaker 2: I'd be deader in jail. And there's so many people 49 00:02:38,080 --> 00:02:41,480 Speaker 2: that are in that position right now who need help 50 00:02:41,560 --> 00:02:47,200 Speaker 2: navigating these systems of health and wellness that you know, 51 00:02:47,320 --> 00:02:49,560 Speaker 2: we're doing our party well with all to give twenty 52 00:02:49,600 --> 00:02:51,400 Speaker 2: percent of our profits to impact that. 53 00:02:52,200 --> 00:02:54,480 Speaker 1: Before we get to the twenty percent that you're giving 54 00:02:54,520 --> 00:02:58,840 Speaker 1: for your profits, tell us about what exactly is well withal. 55 00:02:59,480 --> 00:03:02,400 Speaker 2: Well with those health and wanness consumer product company, and 56 00:03:02,440 --> 00:03:06,760 Speaker 2: we create great product like you know this, you know, 57 00:03:07,160 --> 00:03:10,079 Speaker 2: incredible energy drink that's only eighty milligrams of caffeine and 58 00:03:10,400 --> 00:03:14,320 Speaker 2: taste fantastic. But there's a substitute for the things that 59 00:03:14,360 --> 00:03:16,600 Speaker 2: are in your daily life that you might be consuming 60 00:03:16,639 --> 00:03:18,920 Speaker 2: and not realizing the impact they have on it, like 61 00:03:19,240 --> 00:03:23,480 Speaker 2: a sugary soda and so forth. And so we're building 62 00:03:23,520 --> 00:03:27,000 Speaker 2: those products to make those incremental things for you to 63 00:03:27,320 --> 00:03:30,359 Speaker 2: live a longer, healthier life. We've got a line of 64 00:03:30,440 --> 00:03:35,560 Speaker 2: supplements that are fantastic, but you'll continue to see more 65 00:03:35,560 --> 00:03:38,200 Speaker 2: and more products, you know, from well Withal that make 66 00:03:39,040 --> 00:03:41,440 Speaker 2: those everyday moments in your life just a little bit better. 67 00:03:41,720 --> 00:03:43,800 Speaker 1: Now I've seen some of your supplements like for high 68 00:03:43,840 --> 00:03:48,200 Speaker 1: blood pressure, also for your diet digestive system. Let's talk 69 00:03:48,200 --> 00:03:51,640 Speaker 1: about the need for that and how important those supplements 70 00:03:51,680 --> 00:03:54,080 Speaker 1: are in the black community. Are in the community of color, 71 00:03:54,160 --> 00:03:56,559 Speaker 1: are people who need those supplements? 72 00:03:56,800 --> 00:04:01,200 Speaker 2: Yeah, I think very few people you know in this 73 00:04:01,360 --> 00:04:05,000 Speaker 2: country taken all of the nutrients that they need to 74 00:04:05,040 --> 00:04:07,760 Speaker 2: live a long, healthy life. And so that that's that's 75 00:04:07,800 --> 00:04:11,280 Speaker 2: the idea of a supplement, right, It's like to supplement 76 00:04:11,320 --> 00:04:13,320 Speaker 2: those things that you're not taking in You might not 77 00:04:13,400 --> 00:04:17,280 Speaker 2: be eaten your full amount of vegetables every day that 78 00:04:17,520 --> 00:04:20,200 Speaker 2: you need, so a great multi vitamin you know, can 79 00:04:20,240 --> 00:04:23,320 Speaker 2: supplement for that. Or you may have difficulty getting the 80 00:04:23,320 --> 00:04:25,719 Speaker 2: sleep that you need, and so you know, our time 81 00:04:25,800 --> 00:04:29,240 Speaker 2: release melatonin with ashwaganda and LT nine you know, can 82 00:04:29,320 --> 00:04:32,320 Speaker 2: help you, you know, on on those nights. Or you 83 00:04:32,400 --> 00:04:34,720 Speaker 2: may be in the middle of this flue season and 84 00:04:35,120 --> 00:04:37,640 Speaker 2: need some immunity, you know protection, So our D three 85 00:04:37,760 --> 00:04:40,080 Speaker 2: K two. You know, product can be a great you 86 00:04:40,120 --> 00:04:43,400 Speaker 2: know supplement you know, for for that or like you know, 87 00:04:43,480 --> 00:04:45,960 Speaker 2: I said with if you're drinking a sugary soda to 88 00:04:45,960 --> 00:04:49,279 Speaker 2: get your energy, you know, having something to supplement for 89 00:04:49,360 --> 00:04:52,359 Speaker 2: that to where you have a great tasting beverage and 90 00:04:52,400 --> 00:04:54,680 Speaker 2: still get the energy that you need. You know, we've 91 00:04:54,720 --> 00:04:55,560 Speaker 2: got a product for that. 92 00:04:55,880 --> 00:04:58,279 Speaker 1: You know, we got when I enterged you probably about 93 00:04:58,279 --> 00:05:00,000 Speaker 1: a year and a half ago, maybe even two years ago, 94 00:05:00,560 --> 00:05:02,920 Speaker 1: when you were at the early stage. You just come 95 00:05:02,960 --> 00:05:07,560 Speaker 1: back from essence, yes, exposing your product to the New 96 00:05:07,720 --> 00:05:10,239 Speaker 1: Orleans community. It is like about half a million people 97 00:05:10,279 --> 00:05:14,040 Speaker 1: attend that festival on an annual basis. Why was it 98 00:05:14,080 --> 00:05:18,279 Speaker 1: important to show your brand as an activation and what 99 00:05:18,400 --> 00:05:19,400 Speaker 1: did you get out of that? 100 00:05:20,560 --> 00:05:24,039 Speaker 2: I mean, you know, our community doesn't lie, right, And 101 00:05:24,120 --> 00:05:29,279 Speaker 2: so I wanted to have the product in the hands 102 00:05:29,320 --> 00:05:32,080 Speaker 2: of a ton of folks and get real feedback before 103 00:05:32,120 --> 00:05:33,960 Speaker 2: we put it on the market. Like we wanted to 104 00:05:34,000 --> 00:05:36,880 Speaker 2: taste tests you know throughout and and and the folks 105 00:05:36,880 --> 00:05:40,359 Speaker 2: that were there showed so much love you know to 106 00:05:40,480 --> 00:05:43,120 Speaker 2: well with AWE and the brand, and we were you know, 107 00:05:43,520 --> 00:05:46,880 Speaker 2: uh literally putting in the hands of folks in masks 108 00:05:46,920 --> 00:05:49,479 Speaker 2: for the first time, and all I heard was like, 109 00:05:49,480 --> 00:05:50,280 Speaker 2: what can I buy this? 110 00:05:50,320 --> 00:05:50,440 Speaker 1: Oh? 111 00:05:50,480 --> 00:05:51,000 Speaker 2: This is good? 112 00:05:51,080 --> 00:05:51,200 Speaker 1: Oh? 113 00:05:51,920 --> 00:05:54,400 Speaker 2: And then then you know, I also got baby. I'm 114 00:05:54,440 --> 00:05:57,520 Speaker 2: so proud of you. So like just to be in community, 115 00:05:58,000 --> 00:06:00,919 Speaker 2: you know, with the product, and that being the first 116 00:06:00,960 --> 00:06:03,760 Speaker 2: place that it was truly brought to the market was 117 00:06:03,800 --> 00:06:04,479 Speaker 2: a real honor. 118 00:06:05,000 --> 00:06:06,920 Speaker 1: Right. I'm talking to the co founder and CEO of 119 00:06:07,040 --> 00:06:10,600 Speaker 1: Wealth Withal. He's based out of the Boston Well with All, 120 00:06:10,720 --> 00:06:13,800 Speaker 1: the innovative health and wellness company that pours a significant 121 00:06:13,800 --> 00:06:19,000 Speaker 1: portion of its profits into health equity. We talk about 122 00:06:19,360 --> 00:06:22,760 Speaker 1: ideas them on you know, you made your money out 123 00:06:22,800 --> 00:06:27,080 Speaker 1: there in Wall Street. Now y'all here pedling bills. You 124 00:06:27,120 --> 00:06:29,960 Speaker 1: know what I'm saying, How does the brother make that lead? 125 00:06:30,000 --> 00:06:32,080 Speaker 1: And how do we trust you know what you're doing. 126 00:06:33,000 --> 00:06:36,120 Speaker 2: You know, I didn't start giving back today. You know, 127 00:06:36,680 --> 00:06:41,200 Speaker 2: I've lived a life, you know, of giving back because 128 00:06:41,320 --> 00:06:44,560 Speaker 2: my parents and my grandparents instilled in me that that 129 00:06:44,680 --> 00:06:47,320 Speaker 2: is what we do. And so you know, if you 130 00:06:47,400 --> 00:06:50,359 Speaker 2: look at the last twenty five years of my life, 131 00:06:50,920 --> 00:06:55,520 Speaker 2: from my church to Embrace Boston, which is my wife 132 00:06:55,560 --> 00:06:58,120 Speaker 2: and I co founded, which is the memorial to Martin 133 00:06:58,200 --> 00:07:01,160 Speaker 2: Luther King and Creditscott King that sits on the Boston 134 00:07:01,240 --> 00:07:04,919 Speaker 2: Common to the scholarships that we've got, Like, We've lived 135 00:07:04,960 --> 00:07:08,719 Speaker 2: this life of doing what God has called us to do, 136 00:07:09,160 --> 00:07:14,200 Speaker 2: and you know this is just a different manifestation of that. 137 00:07:15,040 --> 00:07:18,000 Speaker 2: And so you know, I'm working to earn that trust 138 00:07:18,360 --> 00:07:20,120 Speaker 2: every day. But what I can tell you is that 139 00:07:20,200 --> 00:07:24,080 Speaker 2: the experts that are on our team that build and 140 00:07:24,120 --> 00:07:27,520 Speaker 2: formulate each one of our products with care are extraordinary 141 00:07:27,640 --> 00:07:31,920 Speaker 2: humans and where we're doing our best to deliver exactly 142 00:07:32,000 --> 00:07:33,160 Speaker 2: what folks deserve. 143 00:07:33,560 --> 00:07:36,280 Speaker 1: Well, the number one thing that's always is about living 144 00:07:36,280 --> 00:07:39,960 Speaker 1: a better life. And you when you look at as 145 00:07:39,960 --> 00:07:42,160 Speaker 1: you gets older, you know, when I was in my twenties, 146 00:07:42,200 --> 00:07:44,160 Speaker 1: I didn't even think about forty or fifty. When I'm 147 00:07:44,440 --> 00:07:46,600 Speaker 1: forty fifty and I go to the bathroom with a 148 00:07:46,640 --> 00:07:52,400 Speaker 1: different objective. You know what I'm saying, there's a goal 149 00:07:54,000 --> 00:07:58,360 Speaker 1: that's and that's what you're trying to get us to 150 00:07:58,360 --> 00:08:01,520 Speaker 1: the point of understanding our sin else at a younger age. 151 00:08:01,600 --> 00:08:05,040 Speaker 1: When we get there, we're better prepared. That's what supplements do, 152 00:08:05,160 --> 00:08:07,120 Speaker 1: That's what energy drinks do. If you drink the right 153 00:08:07,160 --> 00:08:09,560 Speaker 1: things now when you here for it. In fifty sixty, 154 00:08:10,040 --> 00:08:11,720 Speaker 1: you might not break down as fast. 155 00:08:12,040 --> 00:08:15,720 Speaker 2: Correct. No, that's exactly right. And you know, we just 156 00:08:16,160 --> 00:08:20,600 Speaker 2: did a film that was just nominated gragulation by the 157 00:08:20,680 --> 00:08:24,840 Speaker 2: NAACP for an Image Award called Black Longevity, and it 158 00:08:25,440 --> 00:08:28,640 Speaker 2: follows the life of seven incredible people ranging in age 159 00:08:28,640 --> 00:08:31,440 Speaker 2: from eighty five to one hundred and six. And you know, 160 00:08:31,600 --> 00:08:35,640 Speaker 2: in many cases, you know, black health has been synonymous, 161 00:08:35,760 --> 00:08:39,520 Speaker 2: synonymous with death right and because all you hear about 162 00:08:39,640 --> 00:08:43,080 Speaker 2: is the despair, the diabetes, the hypertension, and the reality 163 00:08:43,200 --> 00:08:46,120 Speaker 2: is is like, the oldest person in the country is 164 00:08:46,120 --> 00:08:49,160 Speaker 2: a black woman, and before that, the oldest person in 165 00:08:49,200 --> 00:08:53,040 Speaker 2: the country was a Black woman. And we do live long, 166 00:08:53,400 --> 00:08:55,920 Speaker 2: healthy lives. And there are ways for us to do that, 167 00:08:56,320 --> 00:08:59,760 Speaker 2: and that needs to be the narrative that that that's 168 00:08:59,760 --> 00:09:03,079 Speaker 2: told and we're working at well withal to do that 169 00:09:03,440 --> 00:09:05,360 Speaker 2: and equip people to do that. 170 00:09:05,679 --> 00:09:09,080 Speaker 1: Yeah, before I am getting into detail, because sometimes when 171 00:09:09,160 --> 00:09:12,280 Speaker 1: useally the interviews, you know a person, but then their 172 00:09:12,400 --> 00:09:15,600 Speaker 1: story needs to be exposed a little bit more always told. 173 00:09:15,760 --> 00:09:18,280 Speaker 1: I always tell people on the storyteller. Now you talked 174 00:09:18,280 --> 00:09:20,959 Speaker 1: about you know, your life either way you were born. 175 00:09:21,920 --> 00:09:25,880 Speaker 1: Let's talk about the hedge foreign journey the education variety, 176 00:09:26,240 --> 00:09:29,320 Speaker 1: you know, because because I come from an inner city environment, 177 00:09:29,600 --> 00:09:34,240 Speaker 1: demand six sisters, two brothers, and limited academic opportunities. But 178 00:09:34,720 --> 00:09:39,640 Speaker 1: you know, graduate of math degree and honest graduating lifetime 179 00:09:39,920 --> 00:09:42,719 Speaker 1: you know, in the top vice president's student body by 180 00:09:42,720 --> 00:09:46,040 Speaker 1: the time I left my campus life. But how were 181 00:09:46,080 --> 00:09:48,680 Speaker 1: you able to turn your life around? Or who helped 182 00:09:48,679 --> 00:09:52,199 Speaker 1: you turn your life around? Demand and point you from 183 00:09:52,600 --> 00:09:55,480 Speaker 1: North Carolina right to where you're at now? 184 00:09:56,320 --> 00:09:58,760 Speaker 2: Yeah, I mean, and I write about this in my 185 00:09:58,800 --> 00:10:01,440 Speaker 2: book Friends of the Good that's coming out March thirty first. 186 00:10:02,400 --> 00:10:04,199 Speaker 2: At each point in my life, there have been these 187 00:10:04,240 --> 00:10:08,080 Speaker 2: extraordinary people that have that have impacted me and pushed 188 00:10:08,120 --> 00:10:10,320 Speaker 2: me and and and given me love in a way 189 00:10:10,360 --> 00:10:13,400 Speaker 2: that made me take that next step. But my life 190 00:10:13,400 --> 00:10:16,960 Speaker 2: really changed when I went to UNC Charlotte. You know, 191 00:10:17,320 --> 00:10:21,280 Speaker 2: I really found my people there and and you know, 192 00:10:21,360 --> 00:10:24,400 Speaker 2: became a leader on campus, was elected student body president 193 00:10:24,440 --> 00:10:28,160 Speaker 2: as a sophomore, and and really got great mentorship from 194 00:10:28,200 --> 00:10:32,800 Speaker 2: a lot of extraordinary people there, and and that led 195 00:10:32,840 --> 00:10:35,480 Speaker 2: to some great opportunities. My my first job out of 196 00:10:35,480 --> 00:10:37,679 Speaker 2: college was assistant to the White House Chief of Staff 197 00:10:38,000 --> 00:10:40,719 Speaker 2: and the Clinton administration and the White House Chief of 198 00:10:40,760 --> 00:10:45,840 Speaker 2: staff Erskine Bowles really became like my second father, and 199 00:10:45,880 --> 00:10:49,480 Speaker 2: he mentored me. And then you know, I got into 200 00:10:49,520 --> 00:10:53,480 Speaker 2: Harvard Business School after after leaving the White House, and 201 00:10:53,520 --> 00:10:56,920 Speaker 2: that led to the job, you know, in the investment business, 202 00:10:56,960 --> 00:11:02,120 Speaker 2: where I met this extraordinary human, phil grow who taught 203 00:11:02,160 --> 00:11:04,840 Speaker 2: me how to be an investor and he poured into me. 204 00:11:04,960 --> 00:11:07,840 Speaker 2: And then after a couple of years you know, working 205 00:11:07,960 --> 00:11:11,360 Speaker 2: under him, you know, I learned how to to take 206 00:11:11,760 --> 00:11:15,120 Speaker 2: the methodologies and skills that he taught me and then 207 00:11:15,160 --> 00:11:17,560 Speaker 2: apply you know, the skill sets that I had on 208 00:11:17,600 --> 00:11:19,760 Speaker 2: top of that, and that led to a twenty one 209 00:11:19,800 --> 00:11:22,120 Speaker 2: year career. I was the only black partner at a 210 00:11:22,120 --> 00:11:24,640 Speaker 2: major hedge fund in the country for two decades. We 211 00:11:24,640 --> 00:11:27,360 Speaker 2: can talk about the sadness of that as well, But 212 00:11:27,679 --> 00:11:31,720 Speaker 2: those steps and those people, you know, me working my 213 00:11:31,760 --> 00:11:34,240 Speaker 2: butt off at every one of those junctions, but having 214 00:11:34,280 --> 00:11:38,480 Speaker 2: folks really giving me an opportunity and then taking advantage 215 00:11:38,480 --> 00:11:40,160 Speaker 2: of it, you know, was was the key. 216 00:11:40,800 --> 00:11:43,880 Speaker 1: What exactly, DeMont is a hedge fund? What is that? 217 00:11:44,800 --> 00:11:50,480 Speaker 2: So it's a type of investment company that reduces its 218 00:11:50,640 --> 00:11:55,800 Speaker 2: risky by pairing you know, lungs and shorts or underweights 219 00:11:56,559 --> 00:11:59,760 Speaker 2: and so you're you're not at risk if just the 220 00:11:59,800 --> 00:12:03,480 Speaker 2: whole industry you know, goes down by twenty percent because 221 00:12:03,600 --> 00:12:05,920 Speaker 2: you've hedged. You know that that risk. 222 00:12:07,840 --> 00:12:13,320 Speaker 1: You still that Toba dudd. Sorry, if it's some secret 223 00:12:13,360 --> 00:12:16,560 Speaker 1: out there at DeMont, I can deal to the German Man. 224 00:12:16,880 --> 00:12:21,120 Speaker 1: Because what you just said was really cool. I'm still dumb. Okay, 225 00:12:21,400 --> 00:12:23,920 Speaker 1: can you help a brother out with some more information. 226 00:12:24,440 --> 00:12:28,240 Speaker 2: It's a kind of investment firm that reduces your your 227 00:12:28,320 --> 00:12:32,040 Speaker 2: risk of losing money and increases the probability if you're 228 00:12:32,080 --> 00:12:33,360 Speaker 2: doing it right, of making money. 229 00:12:33,559 --> 00:12:39,319 Speaker 1: So so as a hedge fund, you select a particular 230 00:12:39,559 --> 00:12:43,720 Speaker 1: or series of stocks, or you move a certain level 231 00:12:43,720 --> 00:12:45,760 Speaker 1: of stocks or how does that work? Because you know, 232 00:12:45,920 --> 00:12:49,240 Speaker 1: I'm trying to figure out can I create a hedge fund? 233 00:12:49,480 --> 00:12:51,439 Speaker 1: Or it's a what you know? Let me just say 234 00:12:51,440 --> 00:12:54,520 Speaker 1: if I say I want to like focus on Apple, 235 00:12:54,600 --> 00:12:57,000 Speaker 1: I want to focus on the home depot, I want 236 00:12:57,000 --> 00:13:00,520 Speaker 1: to focus on Apple? Could that be my hdge fund? 237 00:13:00,679 --> 00:13:00,920 Speaker 1: Is that? 238 00:13:01,600 --> 00:13:01,680 Speaker 3: So? 239 00:13:02,679 --> 00:13:07,320 Speaker 2: First off, I would this is game on game. If 240 00:13:07,320 --> 00:13:10,920 Speaker 2: this is not what you do every day, I would 241 00:13:11,000 --> 00:13:13,360 Speaker 2: highly recommend that you put your money in an index 242 00:13:13,440 --> 00:13:18,280 Speaker 2: fund and not you know, so like that's that's I 243 00:13:18,280 --> 00:13:20,640 Speaker 2: think that a lot of people try to, you know, 244 00:13:21,120 --> 00:13:24,600 Speaker 2: try to treat investing like gambling in a casino. But 245 00:13:24,720 --> 00:13:27,360 Speaker 2: you can actually protect your assets and you can invest 246 00:13:27,400 --> 00:13:30,360 Speaker 2: over the long term the easiest way to do that 247 00:13:30,440 --> 00:13:34,360 Speaker 2: because the data shows that, you know, an individual, even 248 00:13:34,400 --> 00:13:37,280 Speaker 2: somebody that does it, you know, on a daily basis, 249 00:13:37,640 --> 00:13:40,320 Speaker 2: is unlikely to beat those indexes. So like, go to 250 00:13:40,440 --> 00:13:43,839 Speaker 2: Vanguard or you know, Fidelity, get the S and P 251 00:13:43,960 --> 00:13:45,480 Speaker 2: five hundred, invest in that. 252 00:13:45,880 --> 00:13:48,679 Speaker 1: So everything you do is education and patience. 253 00:13:48,880 --> 00:13:52,760 Speaker 2: Thousand percent and expertise Like I invested only in consumer 254 00:13:52,840 --> 00:13:55,920 Speaker 2: companies for twenty one years. Like that's all I did, 255 00:13:55,960 --> 00:13:59,120 Speaker 2: and that was my expertise. Every day I woke up 256 00:13:59,360 --> 00:14:01,959 Speaker 2: and thought about that. So the competitive advantage of somebody 257 00:14:02,000 --> 00:14:04,760 Speaker 2: doing that versus somebody just kind of reading the paper 258 00:14:04,800 --> 00:14:07,880 Speaker 2: and looking at you know, the TV shows and so forth. 259 00:14:08,320 --> 00:14:09,679 Speaker 2: Like your way out of your lead. 260 00:14:10,040 --> 00:14:12,440 Speaker 1: Please don't go anywhere. We'll be right back with more 261 00:14:12,480 --> 00:14:14,440 Speaker 1: Money Making Conversations master class. 262 00:14:14,960 --> 00:14:16,600 Speaker 3: No, I need for you to do me a favor 263 00:14:17,280 --> 00:14:20,720 Speaker 3: right now to follow or subscribe to Money Making Conversation. 264 00:14:21,000 --> 00:14:25,280 Speaker 3: It's free and you can find it on the iHeartRadio app, Spotify, 265 00:14:25,640 --> 00:14:29,480 Speaker 3: Apple Podcasts, or wherever you get your podcasts, please do 266 00:14:29,560 --> 00:14:37,440 Speaker 3: me that favor, follow or subscribe Money Making Conversations. Welcome 267 00:14:37,440 --> 00:14:41,000 Speaker 3: back to Money Making Conversations Master class with me Rashaun McDonald. 268 00:14:41,600 --> 00:14:43,920 Speaker 1: Right, So the upcoming book. You know that you have 269 00:14:44,160 --> 00:14:46,400 Speaker 1: friends of the good. Why dis direct the book? Why 270 00:14:46,480 --> 00:14:48,960 Speaker 1: did you even want to tell us your story? 271 00:14:50,680 --> 00:14:55,640 Speaker 2: You know, I lived this very private life, and as 272 00:14:55,680 --> 00:15:01,720 Speaker 2: I began to talk to young people going to colleges 273 00:15:01,760 --> 00:15:05,560 Speaker 2: and universities, you know, for over twenty one years, every 274 00:15:05,560 --> 00:15:09,000 Speaker 2: week I would have at least one young person in 275 00:15:09,000 --> 00:15:13,360 Speaker 2: my office talking about the investment business, talking about any 276 00:15:13,360 --> 00:15:16,400 Speaker 2: way that I could be helpful. And over that period 277 00:15:16,440 --> 00:15:19,360 Speaker 2: of time, what I found is that I wanted to 278 00:15:19,480 --> 00:15:23,640 Speaker 2: multiply the amount of impact you know, that I had. 279 00:15:23,640 --> 00:15:27,320 Speaker 2: And you know, I've had an incredible set of experiences 280 00:15:27,360 --> 00:15:31,000 Speaker 2: and I wanted to share, you know, those experiences. And 281 00:15:31,840 --> 00:15:34,960 Speaker 2: in this time of loneliness and despair, I think that 282 00:15:35,040 --> 00:15:42,880 Speaker 2: there's an under estimate of how impactful friendships can actually 283 00:15:42,960 --> 00:15:47,400 Speaker 2: be on your life. And what I've found is that 284 00:15:47,520 --> 00:15:52,480 Speaker 2: community and friendship are one of the most important things, 285 00:15:52,520 --> 00:15:55,600 Speaker 2: one of the most essential elements of joy that you 286 00:15:55,640 --> 00:15:59,680 Speaker 2: could possibly engage in. And I know I've noticed that 287 00:15:59,720 --> 00:16:03,560 Speaker 2: a lot of young people don't have that understanding how 288 00:16:03,560 --> 00:16:07,600 Speaker 2: to assess who should be in your inner circle. I 289 00:16:07,640 --> 00:16:10,680 Speaker 2: have a saying like, show show me your friends, I'll 290 00:16:10,680 --> 00:16:14,000 Speaker 2: show you your future. And and I just think that 291 00:16:14,440 --> 00:16:17,560 Speaker 2: there's an opportunity to engage in this conversation in a 292 00:16:17,600 --> 00:16:20,080 Speaker 2: way that that many of us haven't. And I'm really 293 00:16:20,120 --> 00:16:22,840 Speaker 2: proud of the of the work that that me and 294 00:16:22,840 --> 00:16:27,160 Speaker 2: and Corey Hagam, who collaborated with me on this book, 295 00:16:28,240 --> 00:16:29,200 Speaker 2: have have accomplished. 296 00:16:29,440 --> 00:16:31,520 Speaker 1: You know, I've been fortunate in my life to work 297 00:16:31,560 --> 00:16:34,960 Speaker 1: on two New York Times bestseller The first I did 298 00:16:34,960 --> 00:16:37,800 Speaker 1: two of with Steve Harvey, Yes, did one recently with 299 00:16:37,920 --> 00:16:40,560 Speaker 1: steven A Spient. The key with that point of view. 300 00:16:40,720 --> 00:16:42,960 Speaker 1: Point of view of course on there was by women 301 00:16:43,000 --> 00:16:47,440 Speaker 1: and relationships, and steven A was overcoming the odds because 302 00:16:48,600 --> 00:16:52,160 Speaker 1: you know he was just you know, got fired form 303 00:16:52,280 --> 00:16:54,240 Speaker 1: ESPN was the more recent thing. They came back to 304 00:16:54,240 --> 00:16:56,160 Speaker 1: be the number one talent, the ESPN. But along the 305 00:16:56,160 --> 00:17:01,080 Speaker 1: way a lot of journeys coming up HBCU grab shattered 306 00:17:01,160 --> 00:17:04,359 Speaker 1: his knee. That point of view is about overcoming the 307 00:17:04,440 --> 00:17:09,040 Speaker 1: odds and do it through hard work and relationships. Yeah, 308 00:17:09,200 --> 00:17:11,639 Speaker 1: what's your point of view for your book Friends of 309 00:17:11,680 --> 00:17:12,040 Speaker 1: the Good? 310 00:17:13,119 --> 00:17:20,000 Speaker 2: So you know, the framing is aristotle lesser known viewpoint. 311 00:17:20,440 --> 00:17:23,600 Speaker 2: He viewed friendship as one of the most essential elements 312 00:17:23,600 --> 00:17:27,600 Speaker 2: of joy, and he framed friendship in the three categories 313 00:17:27,840 --> 00:17:31,399 Speaker 2: transactional scratch my back, I scratch yours. Friends of pleasure. 314 00:17:31,480 --> 00:17:33,840 Speaker 2: We go out and party and hang together. Maybe we 315 00:17:33,840 --> 00:17:36,840 Speaker 2: want a basketball team together. But both of those are 316 00:17:36,920 --> 00:17:39,320 Speaker 2: fleeting in nature, because when the transactions of the fund 317 00:17:39,359 --> 00:17:42,639 Speaker 2: goes away, so does the friendship. And the third category 318 00:17:43,320 --> 00:17:46,720 Speaker 2: is friends of the good, and those are are friends 319 00:17:46,760 --> 00:17:50,560 Speaker 2: of valor, like people that have a commonality just like you. 320 00:17:50,880 --> 00:17:52,760 Speaker 2: Like we ain't spend a lot of time together, but 321 00:17:52,840 --> 00:17:56,200 Speaker 2: I know that there's a commonality in our experience and 322 00:17:56,240 --> 00:17:58,560 Speaker 2: our growing up and how we want to impact the world. 323 00:17:58,920 --> 00:18:01,919 Speaker 2: And when you meet people like that, those are friendships 324 00:18:01,920 --> 00:18:06,560 Speaker 2: for a lifetime. So I'm telling my story through the 325 00:18:06,640 --> 00:18:09,159 Speaker 2: lens of several of my friends of the good. And 326 00:18:09,240 --> 00:18:13,720 Speaker 2: starting with my grandmother. You know, you know, she used 327 00:18:13,760 --> 00:18:17,800 Speaker 2: to quilt and she would weave like these old pieces 328 00:18:17,800 --> 00:18:20,280 Speaker 2: of fabric together and then it would turn into this 329 00:18:20,359 --> 00:18:24,320 Speaker 2: beautiful tapestry. And that's really you know, that's what friends 330 00:18:24,359 --> 00:18:27,160 Speaker 2: do like they take it. They take the broken pieces 331 00:18:27,160 --> 00:18:29,359 Speaker 2: that we have and put it together and make it 332 00:18:29,400 --> 00:18:31,840 Speaker 2: something special. And that's the story that I'm telling. 333 00:18:32,119 --> 00:18:35,760 Speaker 1: Well, you know, it's really interesting just talking to you 334 00:18:36,160 --> 00:18:38,840 Speaker 1: because of the fact that I would tell people when 335 00:18:38,880 --> 00:18:41,920 Speaker 1: I as much success as I was having in my life, Demon, 336 00:18:42,359 --> 00:18:45,639 Speaker 1: it wasn't in too my forties early forties when I 337 00:18:45,760 --> 00:18:48,760 Speaker 1: accepted that this what you do. You know, that's just 338 00:18:48,840 --> 00:18:53,000 Speaker 1: a luck. This is a skill set that you possess. Yes, 339 00:18:53,080 --> 00:18:54,800 Speaker 1: a lot of people out there, you know, a lot 340 00:18:54,800 --> 00:18:56,680 Speaker 1: of people put a lot of this success into faith, 341 00:18:56,760 --> 00:18:59,080 Speaker 1: which I respect, but still it comes out in the 342 00:18:59,119 --> 00:19:02,439 Speaker 1: hard work relationships and also the acceptance that you have 343 00:19:02,480 --> 00:19:05,160 Speaker 1: the skill set to do this. I asked this question you, Demon, 344 00:19:05,280 --> 00:19:07,439 Speaker 1: when did you realize you were smart? When you realize 345 00:19:07,440 --> 00:19:09,080 Speaker 1: this is what you could do? What age? 346 00:19:10,600 --> 00:19:13,040 Speaker 2: Well, when you say this right like that, this is 347 00:19:13,080 --> 00:19:14,600 Speaker 2: turned into different things over time. 348 00:19:14,680 --> 00:19:16,960 Speaker 1: No, No, listen to you say one years. Let's go 349 00:19:16,960 --> 00:19:18,240 Speaker 1: to that Twitter one year run. 350 00:19:18,240 --> 00:19:19,879 Speaker 2: You're talking about the investment business. 351 00:19:19,680 --> 00:19:22,159 Speaker 1: Right, Because you know, you have a gift, You're a 352 00:19:22,200 --> 00:19:24,520 Speaker 1: great communicator to have a great smile. So you walk 353 00:19:24,520 --> 00:19:27,600 Speaker 1: in the room, I know automatically you can decemine sending 354 00:19:28,119 --> 00:19:30,320 Speaker 1: figure out, Okay, what's going on in the room. That's 355 00:19:30,320 --> 00:19:31,879 Speaker 1: the skill set you have. I have got to be 356 00:19:31,920 --> 00:19:35,119 Speaker 1: around you. I know that in fact, and so, but 357 00:19:35,280 --> 00:19:37,800 Speaker 1: that's just that one talent. I have that same skill set. 358 00:19:37,840 --> 00:19:40,640 Speaker 1: I know exactly. I'm not saying I could read people's mind, 359 00:19:40,680 --> 00:19:43,159 Speaker 1: but I know exactly who I'm talking to in the 360 00:19:43,160 --> 00:19:46,760 Speaker 1: sharp conversation. But when you start having success, and I 361 00:19:46,800 --> 00:19:51,600 Speaker 1: was having success in the entertainment business from writing sitcoms, 362 00:19:51,760 --> 00:19:55,639 Speaker 1: managing talent like Steve Harvey, I was having success. But 363 00:19:55,760 --> 00:19:59,040 Speaker 1: sometimes when they're making money, and so in that process, 364 00:19:59,480 --> 00:20:01,199 Speaker 1: you can get a kind of get on that wheel 365 00:20:01,600 --> 00:20:03,800 Speaker 1: and the right wheel, and you don't be afraid to 366 00:20:03,800 --> 00:20:05,960 Speaker 1: get off that wheel because sometimes you don't know why 367 00:20:06,880 --> 00:20:09,679 Speaker 1: you're being successful. And I said, you work, you wake up, go, 368 00:20:09,720 --> 00:20:12,000 Speaker 1: stop you nervous, just what you do? 369 00:20:12,600 --> 00:20:16,960 Speaker 2: Right, So I got you. So, you know, Malcolm Gladwell 370 00:20:17,000 --> 00:20:19,240 Speaker 2: frames this really well where he talks about it takes 371 00:20:19,280 --> 00:20:22,080 Speaker 2: ten thousand hours in order to become an expert in anything, 372 00:20:22,600 --> 00:20:25,800 Speaker 2: and it was that ten thousand hours tends to take 373 00:20:25,840 --> 00:20:28,800 Speaker 2: about five years, and so about five years into my 374 00:20:28,880 --> 00:20:33,320 Speaker 2: career of being an investor, I knew that I knew 375 00:20:33,359 --> 00:20:34,800 Speaker 2: what the hell I was doing. I knew that I 376 00:20:34,840 --> 00:20:38,720 Speaker 2: was an expert in that field. I knew that that 377 00:20:38,840 --> 00:20:40,840 Speaker 2: I had worked harder than anyone else. I had the 378 00:20:40,920 --> 00:20:43,360 Speaker 2: right framing, and I was also and the results were 379 00:20:43,400 --> 00:20:46,119 Speaker 2: showing that I was an expert. And so when you 380 00:20:46,200 --> 00:20:48,359 Speaker 2: have that, nobody can ever take that away from you. 381 00:20:48,760 --> 00:20:51,640 Speaker 2: And so when you just and then every year, as 382 00:20:51,680 --> 00:20:54,720 Speaker 2: long as you continue to put the diligence and work 383 00:20:54,760 --> 00:20:58,680 Speaker 2: in that, that expertise just compounds. And that's what it did, 384 00:20:58,800 --> 00:21:00,800 Speaker 2: you know, for the next fifteen years beyond that. 385 00:21:01,800 --> 00:21:04,439 Speaker 1: Now, let's talk about going back to when to introduce you, 386 00:21:04,600 --> 00:21:07,400 Speaker 1: because I want to stay focused on there, because health 387 00:21:07,440 --> 00:21:10,240 Speaker 1: equity and twenty percent of your profits. Yeah, a lot 388 00:21:10,280 --> 00:21:13,000 Speaker 1: of people, you know, if they push back, go really 389 00:21:13,359 --> 00:21:17,000 Speaker 1: what does he do with that? Okay, so define exactly 390 00:21:17,000 --> 00:21:19,080 Speaker 1: when you say the word twenty percent and then use 391 00:21:19,160 --> 00:21:21,960 Speaker 1: worth health equity, how does it? How does they have 392 00:21:22,040 --> 00:21:24,440 Speaker 1: the community? And also it make me feel good as 393 00:21:24,480 --> 00:21:26,760 Speaker 1: a consumer that I'm buying a product that gives back. 394 00:21:27,640 --> 00:21:30,920 Speaker 2: Yeah, I mean, so when when I think about health equity, 395 00:21:32,160 --> 00:21:35,600 Speaker 2: I think about you know, health being a human right right, 396 00:21:35,640 --> 00:21:39,200 Speaker 2: and that that everyone deserves to have nutritious food to eat. 397 00:21:39,280 --> 00:21:42,560 Speaker 2: Everyone deserves to you know, be able to see a 398 00:21:42,640 --> 00:21:45,359 Speaker 2: doctor when they have a mental health concern, or or 399 00:21:45,440 --> 00:21:47,919 Speaker 2: just to be able to deliver your baby, you know, 400 00:21:48,000 --> 00:21:52,959 Speaker 2: safely with a routine you know delivery. You know, to me, like, 401 00:21:53,000 --> 00:21:58,080 Speaker 2: that's conceptually health equity. How are we addressing that? One clear, 402 00:21:58,880 --> 00:22:01,159 Speaker 2: very clear manifestation and of that is what we just 403 00:22:01,240 --> 00:22:05,200 Speaker 2: announced at the Consumer Electronics Show last week. We're launching 404 00:22:05,600 --> 00:22:09,720 Speaker 2: the million dollar Well with All Prize, which is scaling 405 00:22:09,880 --> 00:22:15,359 Speaker 2: AI driven solutions to close health equity gaps. Right, So, like, 406 00:22:15,480 --> 00:22:19,879 Speaker 2: how how do you use the power of this incredible technology? 407 00:22:19,920 --> 00:22:22,320 Speaker 2: And yes, there's you know, there's there's issues that that 408 00:22:22,359 --> 00:22:25,000 Speaker 2: folks have pointed out about AI, but there's some powerful 409 00:22:25,000 --> 00:22:28,120 Speaker 2: things that they can do to help and particularly help 410 00:22:28,160 --> 00:22:31,560 Speaker 2: the communities that are that are underserved, and we are 411 00:22:32,080 --> 00:22:36,080 Speaker 2: sourcing those best ideas and will award a million dollars 412 00:22:36,080 --> 00:22:41,360 Speaker 2: of prize money to scale and mentor and drive not ideas, 413 00:22:41,400 --> 00:22:45,800 Speaker 2: but drive impact you know, on the society in a 414 00:22:45,840 --> 00:22:48,639 Speaker 2: way that you know very few others are And so 415 00:22:48,680 --> 00:22:50,919 Speaker 2: we're not just a Well with All is not just 416 00:22:50,960 --> 00:22:53,520 Speaker 2: a brand, I mean, it's a movement, and we started, 417 00:22:53,840 --> 00:22:54,800 Speaker 2: you know, with that from the. 418 00:22:54,760 --> 00:22:57,440 Speaker 1: From the very beginning. I love talking to demand. First 419 00:22:57,440 --> 00:23:01,880 Speaker 1: of all, energy drink, I knew nothing about, nothing about 420 00:23:02,160 --> 00:23:07,600 Speaker 1: it's right here. It's no video, it's no video. And 421 00:23:07,640 --> 00:23:10,000 Speaker 1: then he talks about the book, which I knew nothing about. 422 00:23:10,080 --> 00:23:15,520 Speaker 1: By the friend, Now, this million dollar AI prize, I'm 423 00:23:15,520 --> 00:23:17,960 Speaker 1: trying to I'm just trying to keep up with your demand. Okay, 424 00:23:18,119 --> 00:23:20,960 Speaker 1: this interview is just trying to like tell the facts 425 00:23:20,960 --> 00:23:23,240 Speaker 1: because you're one of these one of these individuals who 426 00:23:23,720 --> 00:23:27,040 Speaker 1: you know, just sit around with all these brilliant ideas. Now, 427 00:23:27,480 --> 00:23:30,440 Speaker 1: so we're gonna go and steps here. Let's talk about 428 00:23:30,520 --> 00:23:35,520 Speaker 1: We talked about the overall concept, well with all your background, 429 00:23:35,840 --> 00:23:40,480 Speaker 1: you're in Boston, what inspired you the twenty percent equity? 430 00:23:40,560 --> 00:23:44,919 Speaker 1: Let's talk about this energy drink? Well, with all energy, 431 00:23:45,280 --> 00:23:46,440 Speaker 1: how many flavors you got? 432 00:23:47,119 --> 00:23:50,639 Speaker 2: We got four. So we got fruit punch, which was 433 00:23:50,680 --> 00:23:55,560 Speaker 2: the very first, and it has a taste of true nostalgia, 434 00:23:55,680 --> 00:23:57,760 Speaker 2: like when you sip that, you're gonna taste it and 435 00:23:57,800 --> 00:23:58,600 Speaker 2: be like, oh. 436 00:23:58,600 --> 00:24:02,960 Speaker 1: Now you know fruit front, strawberry strawberry. 437 00:24:03,240 --> 00:24:13,800 Speaker 4: We got strawberry lemonade, right, and then okay, we got 438 00:24:12,800 --> 00:24:17,120 Speaker 4: you fruit, punch, lemonade, what's the next one? 439 00:24:17,440 --> 00:24:21,720 Speaker 2: Tropical mango, okay, and peach and so like it's a 440 00:24:21,840 --> 00:24:24,320 Speaker 2: variety of flavors. So we got a variety pack. You 441 00:24:24,359 --> 00:24:26,919 Speaker 2: can go on well withthall dot com. You can go 442 00:24:26,960 --> 00:24:30,239 Speaker 2: on Amazon, Walmart, Target, like we we can we can 443 00:24:30,280 --> 00:24:32,480 Speaker 2: get it to you, you know, so you can taste 444 00:24:32,520 --> 00:24:35,040 Speaker 2: it and try it. But it's just a great If 445 00:24:35,080 --> 00:24:39,320 Speaker 2: you look at the one of the highest caloric impacts 446 00:24:39,840 --> 00:24:42,920 Speaker 2: to the American diet, it's sugary sodas and drinks, right, 447 00:24:43,000 --> 00:24:45,720 Speaker 2: and so it's like having a substitute for that, like 448 00:24:45,920 --> 00:24:49,000 Speaker 2: just swapping out that sugary soda or drink that that 449 00:24:49,040 --> 00:24:52,160 Speaker 2: you're drinking just like one a day, Like that one 450 00:24:52,280 --> 00:24:55,840 Speaker 2: swap over a year is like forty five thousand calories, right. 451 00:24:56,160 --> 00:24:58,399 Speaker 2: That that that you can you know, not put on 452 00:24:58,400 --> 00:25:01,280 Speaker 2: your body, so diabetes, that all the things that are 453 00:25:01,320 --> 00:25:06,280 Speaker 2: impacting you know, underserved communities. You know, having these small 454 00:25:06,560 --> 00:25:09,240 Speaker 2: choices that you make on a daily basis can add 455 00:25:09,320 --> 00:25:10,719 Speaker 2: to the longevity of your life. 456 00:25:10,960 --> 00:25:14,720 Speaker 1: Now it's interesting. I'll just tell you I I don't 457 00:25:14,760 --> 00:25:18,520 Speaker 1: drink coffee or tea, so caffeine never enters my body 458 00:25:18,680 --> 00:25:21,160 Speaker 1: and that yeah, okay, yeah, and so I've always been 459 00:25:21,200 --> 00:25:26,440 Speaker 1: nervous about even consuming an energy drink. So now your 460 00:25:26,480 --> 00:25:29,680 Speaker 1: pictures to me, Rashean McGown, Rashana, you should try our 461 00:25:29,880 --> 00:25:33,560 Speaker 1: energy drink because put your nerves aside. This is why 462 00:25:34,119 --> 00:25:40,080 Speaker 1: the inergury drink will work for you. Talk to me. Yeah, yeah, all. 463 00:25:39,000 --> 00:25:41,439 Speaker 2: Things in a category are not created equal, and so 464 00:25:41,840 --> 00:25:44,160 Speaker 2: like if you look at well with all energy, it's 465 00:25:44,200 --> 00:25:47,879 Speaker 2: only eighty milligrams of caffeine, the same caffeine as a 466 00:25:47,920 --> 00:25:51,359 Speaker 2: small cup of coffee. The energy source is black and 467 00:25:51,400 --> 00:25:54,760 Speaker 2: green tea. It's plant based everything on the label. You 468 00:25:54,800 --> 00:25:57,360 Speaker 2: read it and you go, oh, I know what that means, right, 469 00:25:57,760 --> 00:26:00,639 Speaker 2: And so it's a great substance. Like I know, for me, 470 00:26:01,200 --> 00:26:03,479 Speaker 2: I need a little kick of energy in the morning. 471 00:26:03,520 --> 00:26:05,840 Speaker 2: I also don't drink coffee, but I don't drink the 472 00:26:05,880 --> 00:26:08,159 Speaker 2: other stuff that's out there. There's two hundred milligrams of 473 00:26:08,200 --> 00:26:11,800 Speaker 2: caffeine and beyond, I'm drinking something that that gives me 474 00:26:11,960 --> 00:26:14,000 Speaker 2: just a boost I need before my workout in the 475 00:26:14,040 --> 00:26:17,520 Speaker 2: morning around one o'clock, I have another one to get 476 00:26:17,560 --> 00:26:20,359 Speaker 2: the rest of that, you know, low right, you know, 477 00:26:20,440 --> 00:26:24,399 Speaker 2: for the day. So it's a very great alternative to 478 00:26:24,600 --> 00:26:26,879 Speaker 2: the things that that people are putting in their body. 479 00:26:27,400 --> 00:26:30,040 Speaker 1: Right, okay, great, So now we got the energy drink 480 00:26:30,040 --> 00:26:31,840 Speaker 1: out the way. Now that's on the market. You can 481 00:26:31,880 --> 00:26:33,600 Speaker 1: go to well withal and Person. 482 00:26:33,640 --> 00:26:38,000 Speaker 2: Yeah, yeah, absolutely, well with all Walmart, Amazon, It's it's 483 00:26:38,040 --> 00:26:38,440 Speaker 2: all there. 484 00:26:38,560 --> 00:26:41,160 Speaker 1: Okay, cool, that's good. Now let me ask you this down. 485 00:26:43,359 --> 00:26:47,200 Speaker 1: You have an idea, how do you believe? And it's 486 00:26:47,240 --> 00:26:49,840 Speaker 1: so much you say, you know something, people are gonna 487 00:26:49,840 --> 00:26:52,840 Speaker 1: buy this. I know they're gonna buy this. How do 488 00:26:52,920 --> 00:26:56,960 Speaker 1: you go from that belief to them actually buying it? 489 00:26:57,040 --> 00:27:00,760 Speaker 1: Demon Because that's a that's very competitive world. You in 490 00:27:01,040 --> 00:27:02,760 Speaker 1: energy drinks, it is. 491 00:27:03,720 --> 00:27:09,000 Speaker 2: It has to be an unwavering belief combined with expertise, 492 00:27:09,440 --> 00:27:12,680 Speaker 2: right right, Like all I did for twenty one years 493 00:27:12,720 --> 00:27:16,159 Speaker 2: is investing consumer companies. So it was very like the 494 00:27:16,359 --> 00:27:21,760 Speaker 2: idea of how to use capitalism to impact these societal 495 00:27:21,920 --> 00:27:25,120 Speaker 2: needs was the first, you know, piece of the idea. 496 00:27:25,560 --> 00:27:29,639 Speaker 2: But then using the expertise that I had in combination 497 00:27:30,240 --> 00:27:32,720 Speaker 2: you know, with with with my my co founder and 498 00:27:32,760 --> 00:27:35,880 Speaker 2: my business partners and what their expertise was, that's how 499 00:27:35,880 --> 00:27:38,680 Speaker 2: we manifested exactly what it is that we wanted to 500 00:27:38,720 --> 00:27:41,200 Speaker 2: produce but it was in the realm of our expertise. 501 00:27:41,240 --> 00:27:43,760 Speaker 2: So it wasn't just an idea. It was an idea 502 00:27:43,920 --> 00:27:47,239 Speaker 2: based on what we knew how to actually do, the 503 00:27:47,280 --> 00:27:51,280 Speaker 2: relationships that we had, the years of experience of driving 504 00:27:51,280 --> 00:27:55,240 Speaker 2: these businesses, what led us to exactly what we're doing 505 00:27:55,280 --> 00:27:57,840 Speaker 2: and partnering with the right folks, like, all of this 506 00:27:57,920 --> 00:28:01,439 Speaker 2: is about the people. I mean, I can have the vision, 507 00:28:01,880 --> 00:28:05,240 Speaker 2: but I have to convince the right people who have 508 00:28:05,600 --> 00:28:09,240 Speaker 2: all of the expertise in order to drive the actuality 509 00:28:09,240 --> 00:28:09,880 Speaker 2: of what we're doing. 510 00:28:10,000 --> 00:28:12,720 Speaker 1: Absolutely, and then the book Friends of the Good comes 511 00:28:12,720 --> 00:28:16,840 Speaker 1: out of when and your point of view I was 512 00:28:16,880 --> 00:28:17,919 Speaker 1: going to impact the reader. 513 00:28:18,440 --> 00:28:22,280 Speaker 2: Yeah, March thirty first is when it comes out. You 514 00:28:22,320 --> 00:28:25,840 Speaker 2: can you can pre order it right now, so you know, 515 00:28:26,240 --> 00:28:29,520 Speaker 2: you can hit that on Amazon and marketing head out there. 516 00:28:29,600 --> 00:28:31,520 Speaker 1: Yeah, come on now, I'm in. I'm in. 517 00:28:32,000 --> 00:28:36,600 Speaker 2: Yeah, you can pre order, please do by two. But 518 00:28:36,840 --> 00:28:40,360 Speaker 2: you know, the point of view, I think that again, 519 00:28:40,440 --> 00:28:44,720 Speaker 2: during this time of loneliness and despair, having an openness, 520 00:28:44,720 --> 00:28:48,320 Speaker 2: like particularly for men, you know, there is this idea 521 00:28:48,440 --> 00:28:53,400 Speaker 2: that we can you know, take this journey alone. We can't. 522 00:28:54,160 --> 00:28:57,280 Speaker 2: You can't have success without a crew, you know. Again, 523 00:28:57,360 --> 00:28:59,680 Speaker 2: you know, show me your friends, I'll show your future, 524 00:28:59,720 --> 00:29:03,520 Speaker 2: like the people around you, you know, are essential to 525 00:29:03,760 --> 00:29:07,600 Speaker 2: your joy and your success in life. And so I 526 00:29:07,640 --> 00:29:10,600 Speaker 2: think that there there's something for every reader to take 527 00:29:10,640 --> 00:29:13,560 Speaker 2: away from from how relationships can can make your life, 528 00:29:13,680 --> 00:29:15,360 Speaker 2: you know, fuller and more joyful. 529 00:29:15,760 --> 00:29:19,520 Speaker 1: And the million dollar campaign using AI. What are the 530 00:29:19,560 --> 00:29:24,200 Speaker 1: parameters of participation and when could one can one submit 531 00:29:24,280 --> 00:29:27,600 Speaker 1: applications now? Or how does that work? Yeah? 532 00:29:28,120 --> 00:29:31,880 Speaker 2: Go to the Well with All foundation dot org and 533 00:29:32,040 --> 00:29:33,240 Speaker 2: you can sign up. 534 00:29:33,120 --> 00:29:37,200 Speaker 1: For Okay, so yeah, wellwith all doctor, Well with All 535 00:29:37,280 --> 00:29:39,720 Speaker 1: that's where you get your products, right, yes, yes, indeed 536 00:29:39,760 --> 00:29:45,320 Speaker 1: Protest is a Well with All foundation, that's correct, okay, yeah, yeah. 537 00:29:44,720 --> 00:29:47,600 Speaker 2: And and so you can sign up for for the 538 00:29:47,640 --> 00:29:52,080 Speaker 2: email activation as soon as applications are are open. But 539 00:29:52,240 --> 00:29:55,400 Speaker 2: I just want to be clear, like we're not we're 540 00:29:55,440 --> 00:30:00,239 Speaker 2: not rewarding ideas here, rewarding impact. So there's there's some 541 00:30:00,280 --> 00:30:04,120 Speaker 2: simple parameters around what what folks have to have. It 542 00:30:04,160 --> 00:30:07,719 Speaker 2: has to be used on technology that's readily accessible. You 543 00:30:07,800 --> 00:30:12,000 Speaker 2: already have to be positively impacting a cohort of a 544 00:30:12,080 --> 00:30:14,840 Speaker 2: thousand folks with the ability to scale to at least 545 00:30:15,160 --> 00:30:20,040 Speaker 2: one hundred thousand so we're going to invest in you know, 546 00:30:20,840 --> 00:30:23,480 Speaker 2: actual impacts as opposed to ideas. 547 00:30:23,600 --> 00:30:27,000 Speaker 1: When you say okay, slow me down, we say invest 548 00:30:27,040 --> 00:30:29,960 Speaker 1: in actual impact impacting health. 549 00:30:29,680 --> 00:30:33,239 Speaker 2: Related Yeah, closing these health equity gaps. So, I mean 550 00:30:33,240 --> 00:30:36,960 Speaker 2: there are ideas out there, you know, using AI that 551 00:30:37,360 --> 00:30:41,720 Speaker 2: for instance, you know, help people navigate, you know, the 552 00:30:41,800 --> 00:30:48,400 Speaker 2: healthcare system, help people stay in adherence to what their 553 00:30:48,440 --> 00:30:50,520 Speaker 2: doctors are asked them to do in terms of taking 554 00:30:50,560 --> 00:30:55,680 Speaker 2: their medication. Imagine like walking out of a long doctor's 555 00:30:55,760 --> 00:31:00,080 Speaker 2: visit and and you've gotten all these instructions and you 556 00:31:00,120 --> 00:31:02,040 Speaker 2: walk out, and you get a text message that tells 557 00:31:02,080 --> 00:31:04,479 Speaker 2: you here's actually what the doctor told you to do 558 00:31:04,520 --> 00:31:09,240 Speaker 2: in plain English, and then gave you reminders each day 559 00:31:09,760 --> 00:31:12,760 Speaker 2: on how you stayed in adherence with that so that 560 00:31:12,840 --> 00:31:15,880 Speaker 2: you can be you know, well on your recovery. There 561 00:31:15,920 --> 00:31:19,600 Speaker 2: are there's the power within this technology to get people 562 00:31:19,640 --> 00:31:23,840 Speaker 2: access to information and context to again allow them to 563 00:31:23,880 --> 00:31:26,120 Speaker 2: live longer, healthier lives. And that's what Well with All 564 00:31:26,240 --> 00:31:28,080 Speaker 2: is working to support. 565 00:31:28,400 --> 00:31:31,160 Speaker 1: Well my brother. You know, I'm so happy to be 566 00:31:31,240 --> 00:31:34,640 Speaker 1: back and reconnected, first of all, and when you reconnect, 567 00:31:34,640 --> 00:31:37,200 Speaker 1: there's an advancement, there's an investment in my life. There's 568 00:31:37,240 --> 00:31:39,920 Speaker 1: an advancement in your life, you know right now, look 569 00:31:39,960 --> 00:31:42,400 Speaker 1: forward to the book coming out, look forward to the 570 00:31:42,440 --> 00:31:46,520 Speaker 1: AI campaign that's going to close help equity, And you're 571 00:31:46,560 --> 00:31:49,880 Speaker 1: going to convince me to try one of your energy drinks. 572 00:31:49,920 --> 00:31:52,200 Speaker 1: And I tell everybody right now, I've never in my 573 00:31:52,360 --> 00:31:54,640 Speaker 1: life drunk an energy drink. And I'm gonna tell you 574 00:31:54,720 --> 00:31:57,120 Speaker 1: so when I consume it, when you send it to me, 575 00:31:57,320 --> 00:32:00,120 Speaker 1: I'm gonna put it on my social media. I'm you 576 00:32:00,160 --> 00:32:06,840 Speaker 1: drink in my life and lemonade. Brother me, we got 577 00:32:06,880 --> 00:32:12,960 Speaker 1: my knees close together and that fruit. But brother, yeah, 578 00:32:13,040 --> 00:32:15,040 Speaker 1: I love you man, I love your love. Tomorrow you 579 00:32:15,360 --> 00:32:18,000 Speaker 1: can bringing smile man. And I look forward to uh, 580 00:32:18,320 --> 00:32:21,720 Speaker 1: you know, just meeting you in Los Angeles. Yeah days, 581 00:32:21,760 --> 00:32:25,200 Speaker 1: but again, good luck on everything. I'll be bringing you 582 00:32:25,240 --> 00:32:28,160 Speaker 1: back to talk about your book closer to that date. 583 00:32:28,320 --> 00:32:30,360 Speaker 1: Right now, it's just pre orders. You can pre order, 584 00:32:30,440 --> 00:32:34,440 Speaker 1: pre order pre order, but again, is it wrewithal dot 585 00:32:34,480 --> 00:32:39,440 Speaker 1: com for the supplements and energy drinks. Werewith Allfinancial dot 586 00:32:39,560 --> 00:32:42,920 Speaker 1: org for the AI one million dollar contest and what's 587 00:32:42,960 --> 00:32:44,680 Speaker 1: right to go to pre order the books? 588 00:32:45,360 --> 00:32:49,440 Speaker 2: Uh, you can go to Amazon, Barnes and Nobles. Friends, 589 00:32:49,480 --> 00:32:53,080 Speaker 2: of the good by demand Martin. Uh yeah, we're excited 590 00:32:53,120 --> 00:32:54,120 Speaker 2: for that as well. 591 00:32:54,240 --> 00:32:56,600 Speaker 1: I appreciate you, brother, thank you for coming on Conversation 592 00:32:56,720 --> 00:32:57,320 Speaker 1: master Class. 593 00:32:57,440 --> 00:33:00,320 Speaker 2: Thank you, man, I appreciate you, Thank you. 594 00:33:00,160 --> 00:33:01,960 Speaker 1: Thank you for listening to this episode. 595 00:33:02,240 --> 00:33:03,880 Speaker 3: No, I need for you to do me a favor 596 00:33:04,600 --> 00:33:08,240 Speaker 3: right now to follow or subscribe to Money Making Conversations. 597 00:33:08,320 --> 00:33:12,560 Speaker 3: It's free and you can find it on the iHeartRadio app, Spotify, 598 00:33:12,920 --> 00:33:16,760 Speaker 3: Apple Podcasts, or wherever you get your podcasts. Please do 599 00:33:16,840 --> 00:33:21,120 Speaker 3: me that favor, follow or subscribe Money Making Conversations. 600 00:33:21,440 --> 00:33:21,960 Speaker 1: Keep winning