1 00:00:02,759 --> 00:00:06,480 Speaker 1: Olaola Loka Morees. Welcome to another episode of Look At Radio. 2 00:00:06,680 --> 00:00:08,480 Speaker 2: I'm Mala and I'm Theosa. 3 00:00:08,760 --> 00:00:12,640 Speaker 1: We're super excited to have in studio with us Jess Rubalcaba. 4 00:00:12,960 --> 00:00:16,239 Speaker 1: Jess is the head of production at Sassoon Studios LA 5 00:00:16,760 --> 00:00:19,520 Speaker 1: and the producer behind some of our favorite shows like 6 00:00:19,680 --> 00:00:23,920 Speaker 1: La Platica, Guru That Corner and Suelta la Lingua podcast. Jess, 7 00:00:24,040 --> 00:00:25,480 Speaker 1: Welcome to Look at What our Radio. 8 00:00:25,720 --> 00:00:27,760 Speaker 3: Thank you so much. It's such an honor to be 9 00:00:27,840 --> 00:00:28,800 Speaker 3: here with you, ladies. 10 00:00:29,160 --> 00:00:32,000 Speaker 4: I feel like you guys are really the ogs of podcasting, 11 00:00:32,080 --> 00:00:35,280 Speaker 4: especially for Latina women. So the fact that you invited 12 00:00:35,320 --> 00:00:37,440 Speaker 4: me to join me for an episode is such a 13 00:00:37,440 --> 00:00:37,960 Speaker 4: big honor. 14 00:00:38,040 --> 00:00:38,959 Speaker 3: So thank you so much. 15 00:00:39,200 --> 00:00:41,199 Speaker 2: Oh, thank you for saying that. And one of the 16 00:00:41,240 --> 00:00:43,320 Speaker 2: reasons we wanted to have you on is because you 17 00:00:43,520 --> 00:00:47,520 Speaker 2: are so often behind the mic. You are producing incredible 18 00:00:47,560 --> 00:00:50,760 Speaker 2: shows that are super popular and big in the Latino 19 00:00:50,760 --> 00:00:53,479 Speaker 2: community and beyond, and so we just wanted to use 20 00:00:53,520 --> 00:00:55,600 Speaker 2: this time to get to know you and talk to 21 00:00:55,600 --> 00:00:57,960 Speaker 2: you as a producer, but also just get to know 22 00:00:58,040 --> 00:01:03,600 Speaker 2: you as a Latina working in podcasting as a local 23 00:01:03,840 --> 00:01:07,959 Speaker 2: to La. Right, yes, and just yeah and just talk, 24 00:01:08,520 --> 00:01:09,240 Speaker 2: just get to know you. 25 00:01:09,760 --> 00:01:10,880 Speaker 3: Thank you, Thanks again. 26 00:01:11,240 --> 00:01:13,400 Speaker 1: How did you get your start? How did you start 27 00:01:13,600 --> 00:01:14,640 Speaker 1: podcast producing? 28 00:01:15,080 --> 00:01:18,560 Speaker 4: There's no short answer to that, I'd say, and honestly, 29 00:01:18,680 --> 00:01:20,080 Speaker 4: a lot of it has to do with just being 30 00:01:20,120 --> 00:01:23,919 Speaker 4: in the right place at the right time. I am lucky, 31 00:01:24,400 --> 00:01:28,440 Speaker 4: super lucky to have really creative friends and to have 32 00:01:28,640 --> 00:01:32,240 Speaker 4: really creative friends of friends, and so I really started. 33 00:01:32,560 --> 00:01:34,560 Speaker 4: This all began when I started my job at Methou, 34 00:01:35,000 --> 00:01:38,680 Speaker 4: which was back in I think twenty seventeen. I you know, 35 00:01:38,720 --> 00:01:41,399 Speaker 4: they needed someone to help create memes, and so. 36 00:01:41,400 --> 00:01:42,440 Speaker 3: I just started there. 37 00:01:42,520 --> 00:01:44,959 Speaker 4: My mom didn't really understand, but you know, it is 38 00:01:45,000 --> 00:01:47,560 Speaker 4: what it is. And then slowly but surely, my role 39 00:01:47,600 --> 00:01:51,520 Speaker 4: within the organization started shifting and changing, and I eventually 40 00:01:51,600 --> 00:01:54,680 Speaker 4: became the director of content at one point. But then 41 00:01:54,840 --> 00:01:56,880 Speaker 4: when I got there, I realized that it took away 42 00:01:56,920 --> 00:02:00,040 Speaker 4: a lot of the creativity that I really enjoyed. And 43 00:02:01,040 --> 00:02:05,400 Speaker 4: fortunately at that company there was super flexible and really 44 00:02:05,480 --> 00:02:07,720 Speaker 4: encouraging and helping me figure out what it is that 45 00:02:07,760 --> 00:02:09,799 Speaker 4: I wanted to do within it. And then I ended 46 00:02:09,880 --> 00:02:12,640 Speaker 4: up in production, and so I fell in love with 47 00:02:12,760 --> 00:02:15,399 Speaker 4: production and everything about it. And it's so much fun 48 00:02:15,440 --> 00:02:17,600 Speaker 4: seeing an idea that you have kind of come to life, 49 00:02:17,680 --> 00:02:21,400 Speaker 4: and then from them posting it and it's nerve wracking, 50 00:02:21,400 --> 00:02:24,079 Speaker 4: and then people reacting to it, and especially like it's 51 00:02:24,280 --> 00:02:28,000 Speaker 4: very rewarding when you see that people are actually enjoying it. 52 00:02:29,080 --> 00:02:32,480 Speaker 4: So after that, there was a show that I was 53 00:02:32,480 --> 00:02:34,920 Speaker 4: working on towards the end of my career at the organization, 54 00:02:35,200 --> 00:02:40,200 Speaker 4: and then I got acquainted with Sevas and Robert, who's 55 00:02:40,320 --> 00:02:43,399 Speaker 4: whose manager and he's the one that heads up all 56 00:02:43,480 --> 00:02:47,239 Speaker 4: of Sasoon's studios LA. He also has his own talent 57 00:02:47,280 --> 00:02:51,639 Speaker 4: agency called Rebel Management, and yeah, so I wanted to 58 00:02:51,680 --> 00:02:54,240 Speaker 4: hire Sevas for a project that I was working on, 59 00:02:54,440 --> 00:02:58,120 Speaker 4: and then that kind of also led into just kind 60 00:02:58,160 --> 00:03:02,840 Speaker 4: of again making that connection, them telling us telling me sorry, 61 00:03:02,919 --> 00:03:05,919 Speaker 4: them telling me what they envisioned and what they wanted 62 00:03:05,960 --> 00:03:09,520 Speaker 4: for their show and how they could use some support. 63 00:03:09,600 --> 00:03:12,240 Speaker 3: And I was like, hey, like, if you're serious about this, 64 00:03:12,400 --> 00:03:12,840 Speaker 3: let me know. 65 00:03:13,400 --> 00:03:18,800 Speaker 4: And that was about two years ago almost. It was 66 00:03:18,800 --> 00:03:20,920 Speaker 4: towards the end of the summer that we kind of 67 00:03:20,960 --> 00:03:24,079 Speaker 4: like got to work together and yeah, I've just kind 68 00:03:24,080 --> 00:03:28,320 Speaker 4: of been learning on the go. So in podcasts directly, 69 00:03:28,680 --> 00:03:31,880 Speaker 4: it was kind of like a just diving headfirst into it. 70 00:03:32,000 --> 00:03:36,080 Speaker 4: And figuring it out, and yeah, it's been it's been 71 00:03:36,080 --> 00:03:36,640 Speaker 4: a lot of fun. 72 00:03:37,360 --> 00:03:40,200 Speaker 2: That's amazing. Were you already a podcast listener? 73 00:03:40,640 --> 00:03:41,080 Speaker 4: Yes? 74 00:03:41,200 --> 00:03:41,440 Speaker 1: Yeah. 75 00:03:41,440 --> 00:03:43,280 Speaker 2: What were some of the podcasts you were listening to 76 00:03:43,360 --> 00:03:44,320 Speaker 2: when you got your start? 77 00:03:45,280 --> 00:03:47,760 Speaker 4: I have been a longtime fan of my favorite Murder. 78 00:03:48,520 --> 00:03:50,680 Speaker 4: Actually just bought tickets to go see them live too 79 00:03:50,760 --> 00:03:56,120 Speaker 4: in Pasadena later this year. And yours, of course, Malat. 80 00:03:56,200 --> 00:03:58,280 Speaker 4: I know you also have an independent one on your own. 81 00:03:58,800 --> 00:04:00,680 Speaker 4: When I was at me Through, we kind of tried 82 00:04:00,680 --> 00:04:03,240 Speaker 4: our hand with podcasting, but it was in the very 83 00:04:03,280 --> 00:04:08,800 Speaker 4: early stage of whatever that was, and I think we 84 00:04:08,840 --> 00:04:11,160 Speaker 4: only did like one or two episodes, so I was 85 00:04:11,280 --> 00:04:13,760 Speaker 4: very much also like that was one that I spoke 86 00:04:13,880 --> 00:04:16,080 Speaker 4: into that I was a guest on. 87 00:04:16,200 --> 00:04:16,920 Speaker 3: I guess you could. 88 00:04:16,800 --> 00:04:19,000 Speaker 1: Say I love it. I love it, I mean True Crime. 89 00:04:19,120 --> 00:04:21,960 Speaker 1: I think really put podcasting on the map in a 90 00:04:21,960 --> 00:04:25,560 Speaker 1: lot of ways. And I'm wondering how you made the 91 00:04:25,640 --> 00:04:31,039 Speaker 1: transition creatively from creating memes working for an organization like 92 00:04:31,120 --> 00:04:35,800 Speaker 1: Methoo to now like crafting an identity for a podcast 93 00:04:36,120 --> 00:04:40,640 Speaker 1: and hosted by two men and for a Latino audience, 94 00:04:40,839 --> 00:04:45,040 Speaker 1: and your creative process in bringing that show identity to life. 95 00:04:45,120 --> 00:04:47,240 Speaker 4: Well, Luckily for me, most of the show identity was 96 00:04:47,240 --> 00:04:51,040 Speaker 4: already established. There've been around for a very long time, 97 00:04:51,120 --> 00:04:54,120 Speaker 4: and they already kind of know what they're doing. So 98 00:04:54,320 --> 00:04:57,040 Speaker 4: for me, it was also taking a look at like 99 00:04:57,080 --> 00:05:01,120 Speaker 4: analytics and such like seeing what the audience is consuming, 100 00:05:01,160 --> 00:05:03,560 Speaker 4: seeing what they're interested in. And it wasn't like it 101 00:05:03,600 --> 00:05:06,479 Speaker 4: was necessarily too difficult for me to relate to the 102 00:05:06,520 --> 00:05:11,120 Speaker 4: audience of Laplatica because the I think eighty percent of 103 00:05:11,160 --> 00:05:14,160 Speaker 4: it is women. So it's just kind of like, okay, 104 00:05:14,160 --> 00:05:15,920 Speaker 4: like what do I like and what do I want 105 00:05:15,920 --> 00:05:18,520 Speaker 4: to hear from these guys that you know aren't And 106 00:05:18,880 --> 00:05:21,920 Speaker 4: I think, like, I'm so honored to work with them 107 00:05:22,000 --> 00:05:26,000 Speaker 4: because they're not your traditional especially like in Latino men. 108 00:05:26,480 --> 00:05:28,960 Speaker 4: They're not like Machi style or they're not like, oh 109 00:05:29,120 --> 00:05:31,000 Speaker 4: you know what I mean, Like they're they're really open 110 00:05:31,040 --> 00:05:34,960 Speaker 4: to hearing ideas and not opposed to poking fun at themselves. 111 00:05:35,040 --> 00:05:37,719 Speaker 4: So that's kind of like what I take the lead 112 00:05:37,760 --> 00:05:41,359 Speaker 4: on and an inspiration for creating new things, right. Like 113 00:05:41,440 --> 00:05:43,800 Speaker 4: one of my favorite segments that we that we did 114 00:05:43,800 --> 00:05:47,800 Speaker 4: together was Girly Pop one Oh One, which honestly, like 115 00:05:47,880 --> 00:05:49,599 Speaker 4: I saw a TikTok video about it, and then I 116 00:05:49,720 --> 00:05:51,560 Speaker 4: just kind of came up with a bunch of questions 117 00:05:51,600 --> 00:05:53,520 Speaker 4: and we've done i think three or four episodes at 118 00:05:53,560 --> 00:05:56,600 Speaker 4: this point dedicated to that, and it's just a lot 119 00:05:56,640 --> 00:05:59,080 Speaker 4: of fun and I think the audience also responded to 120 00:05:59,080 --> 00:05:59,719 Speaker 4: it really well. 121 00:06:00,040 --> 00:06:01,239 Speaker 3: So it's all again really. 122 00:06:01,160 --> 00:06:06,719 Speaker 4: Encouraging to to continue going down that path. So again, 123 00:06:06,800 --> 00:06:09,720 Speaker 4: like for that one specifically, the identity was already established, 124 00:06:09,720 --> 00:06:13,599 Speaker 4: and I think I just lend a different perspective coming 125 00:06:13,640 --> 00:06:17,520 Speaker 4: in as a woman, especially even sometimes I'll prepare an 126 00:06:17,520 --> 00:06:19,360 Speaker 4: episode for them and I'm like, okay, because we need 127 00:06:19,360 --> 00:06:20,919 Speaker 4: to dive deep, like I want to know how do 128 00:06:20,960 --> 00:06:23,280 Speaker 4: you manage this, like in your relationships, Like let's talk 129 00:06:23,279 --> 00:06:25,760 Speaker 4: about this, but Rala, maa, you know what I mean, 130 00:06:25,800 --> 00:06:27,880 Speaker 4: they're just to shit and they're like, sorry, it does. 131 00:06:27,920 --> 00:06:30,240 Speaker 4: And I'm like, hey, I'm here to support you and 132 00:06:30,320 --> 00:06:34,080 Speaker 4: however you need, however you want. So as long as 133 00:06:34,120 --> 00:06:36,960 Speaker 4: I try to create some things as well, it doesn't 134 00:06:36,960 --> 00:06:39,080 Speaker 4: always go that way, but those are often the most 135 00:06:39,080 --> 00:06:40,320 Speaker 4: fun episodes as well. 136 00:06:40,839 --> 00:06:41,159 Speaker 3: Sure. 137 00:06:41,400 --> 00:06:44,200 Speaker 1: I think that's a balance right that even we as 138 00:06:44,200 --> 00:06:49,800 Speaker 1: podcasters are constantly trying to strike. Is like having notes 139 00:06:49,920 --> 00:06:53,960 Speaker 1: to follow and research and having talking points that we 140 00:06:54,000 --> 00:06:56,880 Speaker 1: want to cover. But then also the episode has a 141 00:06:56,880 --> 00:06:59,760 Speaker 1: life of its own, and once you're in the conversation 142 00:07:00,000 --> 00:07:02,760 Speaker 1: and in the recording session, especially with the guests, you know, 143 00:07:02,839 --> 00:07:06,600 Speaker 1: just being prepared to go wherever the conversation wants to go. 144 00:07:06,800 --> 00:07:08,559 Speaker 3: Yes, yeah, I agree. 145 00:07:08,680 --> 00:07:11,840 Speaker 4: I think it's it kind of it's a little bit 146 00:07:11,960 --> 00:07:15,480 Speaker 4: disconnecting when it's so structured that it's just like question answer, 147 00:07:15,600 --> 00:07:18,600 Speaker 4: question answered like you want, especially on la Platica, Like 148 00:07:18,640 --> 00:07:20,680 Speaker 4: the whole premise of the show is just a conversation, 149 00:07:20,880 --> 00:07:23,280 Speaker 4: you know what I mean, And to kind of have 150 00:07:23,400 --> 00:07:27,120 Speaker 4: something hyperstructured would take away from the organicness the fun. 151 00:07:27,240 --> 00:07:29,640 Speaker 4: Like that's when you get them, the guests, to really 152 00:07:29,680 --> 00:07:32,559 Speaker 4: open up about whatever topic they want to open up about. 153 00:07:33,000 --> 00:07:34,440 Speaker 2: Don't go anywhere, lokamotives. 154 00:07:34,560 --> 00:07:41,200 Speaker 1: We'll be right back, and we're back with more of 155 00:07:41,240 --> 00:07:42,040 Speaker 1: our episode. 156 00:07:43,160 --> 00:07:46,920 Speaker 2: What is it about Laplatica that you feel resonates with 157 00:07:46,960 --> 00:07:49,480 Speaker 2: women so much? Because when we think, at least when 158 00:07:49,480 --> 00:07:52,040 Speaker 2: I think about some of the male hosted shows that 159 00:07:52,080 --> 00:07:56,280 Speaker 2: are on like the white podcaster YouTuber side, they tend 160 00:07:56,280 --> 00:07:58,840 Speaker 2: to be more male dominated. But you're showing us something, 161 00:07:58,960 --> 00:08:01,520 Speaker 2: you're telling us something completely different. So I'm so curious, 162 00:08:01,560 --> 00:08:04,000 Speaker 2: like why you think that the audience resonates so much 163 00:08:04,000 --> 00:08:04,720 Speaker 2: with these two men. 164 00:08:05,240 --> 00:08:08,040 Speaker 4: I think the conversations that they bring to the table 165 00:08:08,280 --> 00:08:10,520 Speaker 4: are a little bit different, and I think in terms 166 00:08:10,560 --> 00:08:16,680 Speaker 4: of their approach on them because you like, I'm not 167 00:08:16,720 --> 00:08:18,360 Speaker 4: going to say names or anything like that, but there's 168 00:08:18,440 --> 00:08:21,360 Speaker 4: there's other creators out there that are also men who 169 00:08:21,480 --> 00:08:23,400 Speaker 4: tend to be like a little bit more vulgar in 170 00:08:23,440 --> 00:08:26,440 Speaker 4: their approach for topics, and I just don't see that 171 00:08:26,600 --> 00:08:32,719 Speaker 4: being like the nature of Josh and Sabaz, And I 172 00:08:32,800 --> 00:08:36,800 Speaker 4: think that that's really refreshing, and I mean respectfully to 173 00:08:37,040 --> 00:08:39,480 Speaker 4: you know, their partners, Like, they're not ugly guys either, 174 00:08:39,520 --> 00:08:41,440 Speaker 4: you know what I mean. So I think girls also 175 00:08:41,760 --> 00:08:44,000 Speaker 4: want to tap in for a little bit of eye candy, 176 00:08:44,200 --> 00:08:47,120 Speaker 4: you know what I mean. So I think and again, 177 00:08:47,280 --> 00:08:50,600 Speaker 4: like usually guys that look like them don't have the 178 00:08:50,640 --> 00:08:53,319 Speaker 4: perspective that they do, and I think that that's really 179 00:08:53,360 --> 00:08:55,880 Speaker 4: attractive to a lot of people. It's really refreshing, honestly, 180 00:08:56,120 --> 00:08:58,559 Speaker 4: And every time, like I have a conversation with them, 181 00:08:58,559 --> 00:09:02,000 Speaker 4: I walk away super inspired. Josh Hasalu then he's just 182 00:09:02,040 --> 00:09:05,960 Speaker 4: like fully like watching him on the go just manage 183 00:09:06,000 --> 00:09:08,320 Speaker 4: his business and then we have cecil and like all 184 00:09:08,400 --> 00:09:10,839 Speaker 4: of it, and you know, Sebas helps out so much 185 00:09:10,880 --> 00:09:12,600 Speaker 4: with secl and like all of it is just like 186 00:09:12,640 --> 00:09:15,200 Speaker 4: it just motivates me to also like be better and 187 00:09:15,240 --> 00:09:17,360 Speaker 4: do better. Yeah, I think it's just refreshing. I don't 188 00:09:17,400 --> 00:09:20,760 Speaker 4: think it's a perspective that you often get, especially in 189 00:09:20,840 --> 00:09:24,840 Speaker 4: an oversaturated world of social media. So so I think 190 00:09:24,840 --> 00:09:28,160 Speaker 4: that that's why women want to join, you know what 191 00:09:28,200 --> 00:09:30,400 Speaker 4: I mean, join into the conversation and listen and hear 192 00:09:30,800 --> 00:09:33,280 Speaker 4: you know, maybe they're going to talk about something that 193 00:09:33,320 --> 00:09:35,559 Speaker 4: they can take back to the men in their lives, 194 00:09:35,600 --> 00:09:37,760 Speaker 4: you know what I mean. Maybe they'll hear something that 195 00:09:38,679 --> 00:09:40,360 Speaker 4: like in a different type of angle that they can 196 00:09:40,400 --> 00:09:42,200 Speaker 4: then approach their partners with, you know what I mean. 197 00:09:42,200 --> 00:09:45,400 Speaker 4: Like it's just yeah, I think there's something there. 198 00:09:45,840 --> 00:09:49,200 Speaker 1: And I'm really curious also about the topics that you 199 00:09:49,320 --> 00:09:53,160 Speaker 1: do bring to the show. Is the audience asking for 200 00:09:53,280 --> 00:09:58,840 Speaker 1: specific episodes about particular topics. Are you guys like researching 201 00:09:58,880 --> 00:10:02,120 Speaker 1: online to see what the chatter is about. Is it 202 00:10:02,160 --> 00:10:05,240 Speaker 1: coming organically like from you and from the hosts. How 203 00:10:05,240 --> 00:10:07,840 Speaker 1: do you come up with the content that you end 204 00:10:07,920 --> 00:10:08,840 Speaker 1: up sharing on the show. 205 00:10:08,960 --> 00:10:10,079 Speaker 3: It's a little bit of everything. 206 00:10:10,200 --> 00:10:12,360 Speaker 4: To be honest, I think it's really important to listen 207 00:10:12,360 --> 00:10:15,440 Speaker 4: to your audience and to see what they want to hear, 208 00:10:15,760 --> 00:10:19,040 Speaker 4: who they want to have on the show, what kind 209 00:10:19,080 --> 00:10:21,880 Speaker 4: of topics they want to dive into. Especially right now, 210 00:10:22,520 --> 00:10:25,880 Speaker 4: there's just so much going on and it's directly impacting 211 00:10:25,920 --> 00:10:28,120 Speaker 4: our communities, and I think that. 212 00:10:29,559 --> 00:10:31,599 Speaker 3: You know, being aware of that, being. 213 00:10:31,400 --> 00:10:34,120 Speaker 4: Aware of the privilege and the platform that we have 214 00:10:34,240 --> 00:10:37,120 Speaker 4: and how we're able to like contribute and help out 215 00:10:37,200 --> 00:10:41,480 Speaker 4: and share information and everything, I think is always really important. 216 00:10:42,160 --> 00:10:44,240 Speaker 4: And then we have to also like look at timing 217 00:10:44,440 --> 00:10:46,520 Speaker 4: in terms of like like right now, we were just 218 00:10:46,559 --> 00:10:48,839 Speaker 4: talking about how Hispanic marriage month is just in a 219 00:10:48,880 --> 00:10:50,400 Speaker 4: few weeks, you know what I mean. So it's just 220 00:10:50,640 --> 00:10:53,280 Speaker 4: kind of figuring out guests that we want to have 221 00:10:53,360 --> 00:10:56,520 Speaker 4: join us, conversations we want to have. Yeah, that combined 222 00:10:56,559 --> 00:10:58,560 Speaker 4: with the audience, like, it's just it's a little bit 223 00:10:58,600 --> 00:11:01,080 Speaker 4: of everything. And again, sometimes we're we're fully prepped, especially 224 00:11:01,080 --> 00:11:03,760 Speaker 4: for the solo episodes, Like sometimes we're fully prepped with 225 00:11:03,800 --> 00:11:06,640 Speaker 4: something and the conversation takes the whole left turn and 226 00:11:06,679 --> 00:11:10,439 Speaker 4: then it ends up being completely different. And even again 227 00:11:10,520 --> 00:11:14,480 Speaker 4: when we do have guests, Like sometimes I'll I'll have 228 00:11:14,720 --> 00:11:17,880 Speaker 4: something prepped for them and then we just might not 229 00:11:17,920 --> 00:11:19,400 Speaker 4: even get to it, you know what I mean. But 230 00:11:19,600 --> 00:11:22,360 Speaker 4: as long as like I do my job ahead of 231 00:11:22,400 --> 00:11:25,320 Speaker 4: time and like I prep them and they're ready to 232 00:11:25,360 --> 00:11:28,880 Speaker 4: go with the audience, like, then that's I say, yoya, 233 00:11:29,160 --> 00:11:30,400 Speaker 4: you know what I mean, Like, I'll take it over 234 00:11:30,480 --> 00:11:32,480 Speaker 4: after we record, you know what I mean. 235 00:11:32,600 --> 00:11:35,920 Speaker 2: So don't go anywhere, locomotives, We'll be right back. 236 00:11:40,000 --> 00:11:42,199 Speaker 1: And we're back with more of our episode. 237 00:11:43,600 --> 00:11:45,240 Speaker 2: Are you kind of touched on this right now? But 238 00:11:45,320 --> 00:11:49,360 Speaker 2: I think especially in the last year in twenty twenty four, 239 00:11:49,400 --> 00:11:51,880 Speaker 2: it was an election year. In twenty twenty five, obviously 240 00:11:51,960 --> 00:11:56,360 Speaker 2: new administration ice raads all over Los Angeles and the nation, 241 00:11:56,600 --> 00:11:59,319 Speaker 2: and I think there's been a lot of chatter online 242 00:11:59,440 --> 00:12:03,920 Speaker 2: on different parts about influencers speaking out about political moments 243 00:12:04,520 --> 00:12:08,360 Speaker 2: and making their stance like very known, And I'm wondering 244 00:12:08,360 --> 00:12:10,960 Speaker 2: what your thoughts are on that as a producer, you know, 245 00:12:11,160 --> 00:12:14,400 Speaker 2: do you think that influencers and in your case, podcast 246 00:12:14,440 --> 00:12:18,640 Speaker 2: hosts have a responsibility and how are you navigating this 247 00:12:18,800 --> 00:12:21,120 Speaker 2: like territory right now where there's a lot of I 248 00:12:21,160 --> 00:12:24,040 Speaker 2: see the call outs online, I see the pressure that 249 00:12:24,640 --> 00:12:28,000 Speaker 2: digital communities are putting on people with bigger platforms, and 250 00:12:28,080 --> 00:12:30,640 Speaker 2: sometimes I feel it's warranted. And sometimes I feel like 251 00:12:30,720 --> 00:12:32,880 Speaker 2: we need to use that energy to go to a 252 00:12:32,960 --> 00:12:37,000 Speaker 2: city council meeting to call our elected official, you know. 253 00:12:37,080 --> 00:12:40,000 Speaker 2: But I think that there is also some warrant you know, 254 00:12:40,040 --> 00:12:43,559 Speaker 2: when there and I understand when we feel like so disempowered, 255 00:12:44,240 --> 00:12:48,280 Speaker 2: we are gonna channel it to the person or platform 256 00:12:48,320 --> 00:12:51,080 Speaker 2: that feels most accessible to us. Maybe city council meeting 257 00:12:51,080 --> 00:12:53,840 Speaker 2: doesn't feel accessible to us, but this influencer does, so 258 00:12:53,920 --> 00:12:57,000 Speaker 2: I understand that nuance. So I'm just really curious what 259 00:12:57,040 --> 00:12:58,760 Speaker 2: your thoughts are on that, and like how you've been 260 00:12:58,840 --> 00:13:01,880 Speaker 2: navigating now that you have moremultiple shows with sas on. 261 00:13:02,480 --> 00:13:06,559 Speaker 4: I feel like not everyone who has a platform has 262 00:13:06,679 --> 00:13:10,320 Speaker 4: a voice that we should be listening to in terms 263 00:13:10,440 --> 00:13:12,400 Speaker 4: when it comes to like politically, you know what I mean. 264 00:13:12,440 --> 00:13:15,800 Speaker 4: Like we visit different channels on TV to get different things, 265 00:13:15,880 --> 00:13:17,720 Speaker 4: you know, and if one of the channels that you 266 00:13:17,760 --> 00:13:22,160 Speaker 4: tap into is online for entertainment, sometimes the people that 267 00:13:22,280 --> 00:13:27,000 Speaker 4: entertain you might not have like the most thoughtful things 268 00:13:27,080 --> 00:13:31,480 Speaker 4: to say about any given topic, you know what I mean, 269 00:13:31,559 --> 00:13:34,200 Speaker 4: Especially when it comes to more serious ones. That's not 270 00:13:34,240 --> 00:13:37,000 Speaker 4: to say that that's how these guys are or anybody 271 00:13:37,040 --> 00:13:38,600 Speaker 4: on that I work with. 272 00:13:38,720 --> 00:13:41,319 Speaker 2: I get what you're saying though, that like should we 273 00:13:41,520 --> 00:13:46,520 Speaker 2: be getting like news or political opinions from influencers, Like 274 00:13:46,640 --> 00:13:48,760 Speaker 2: is that where we should really be going? 275 00:13:49,440 --> 00:13:53,839 Speaker 4: I do think that it is important though, to especially 276 00:13:54,000 --> 00:13:58,640 Speaker 4: in like such times like today, like you cannot and 277 00:13:59,000 --> 00:14:01,480 Speaker 4: this is maybe this is my personal opinion coming out, 278 00:14:01,520 --> 00:14:05,880 Speaker 4: like you cannot pick and choose, you know what I mean, 279 00:14:05,920 --> 00:14:11,760 Speaker 4: And you can't show up and claim to represent a 280 00:14:11,800 --> 00:14:16,400 Speaker 4: community and then separate distance yourself from the struggles that 281 00:14:16,440 --> 00:14:21,920 Speaker 4: they're actively facing, Like I mean myself, I'm an immigrant, 282 00:14:21,960 --> 00:14:24,320 Speaker 4: you know what I mean. Like, and I'm quote unquote 283 00:14:24,320 --> 00:14:26,560 Speaker 4: one of the lucky ones. Like we did things the 284 00:14:26,640 --> 00:14:29,560 Speaker 4: right way, you know, And I became a citizen not 285 00:14:29,720 --> 00:14:32,400 Speaker 4: too long ago, towards the end of the last Trump 286 00:14:32,400 --> 00:14:35,440 Speaker 4: administration because it was so scary because we didn't know 287 00:14:35,640 --> 00:14:37,040 Speaker 4: what was going to happen, you know, and like me 288 00:14:37,080 --> 00:14:38,760 Speaker 4: and my mom both we kind of got our shit 289 00:14:38,800 --> 00:14:41,880 Speaker 4: together and like we were like hey, you know, and 290 00:14:41,960 --> 00:14:44,640 Speaker 4: like even then, I feel like nowadays it might not 291 00:14:44,680 --> 00:14:47,360 Speaker 4: even matter because they're just pulling people off the street, 292 00:14:47,400 --> 00:14:50,280 Speaker 4: you know what I mean. So I feel like it's 293 00:14:50,600 --> 00:14:53,720 Speaker 4: a disservice to the community that you like claim to 294 00:14:53,800 --> 00:14:56,080 Speaker 4: represent if you don't address it and if you don't 295 00:14:56,120 --> 00:14:58,040 Speaker 4: show up for them and their time of need. But 296 00:14:58,120 --> 00:15:01,040 Speaker 4: that being said, I don't think we need to hear 297 00:15:01,080 --> 00:15:05,480 Speaker 4: everybody's opinion if you are using your platform to disseminate information, 298 00:15:06,280 --> 00:15:09,320 Speaker 4: to share resources, to be like, hey, this is where 299 00:15:09,360 --> 00:15:11,880 Speaker 4: they're doing the ice raids right now, like you know, oh, 300 00:15:12,480 --> 00:15:15,680 Speaker 4: like whatever. I think that that's more than enough. But 301 00:15:16,600 --> 00:15:20,280 Speaker 4: to be called out and to be asked like no, 302 00:15:20,360 --> 00:15:22,080 Speaker 4: I want to hear it from you and from your 303 00:15:22,120 --> 00:15:26,080 Speaker 4: point of view, Like that's when you know, one thing 304 00:15:26,120 --> 00:15:28,240 Speaker 4: gets taken out of context and then all of a sudden, 305 00:15:28,480 --> 00:15:30,920 Speaker 4: like it's worse that they did speak up, you. 306 00:15:30,840 --> 00:15:31,280 Speaker 3: Know what I mean. 307 00:15:31,320 --> 00:15:33,920 Speaker 4: So it's just it's it's a very fine line to walk, 308 00:15:35,360 --> 00:15:39,960 Speaker 4: and like with the show, the shows, like we try 309 00:15:40,000 --> 00:15:42,640 Speaker 4: to address it, you know what I mean, Sometimes it's 310 00:15:42,680 --> 00:15:46,480 Speaker 4: not as easy to get the proper guests that we 311 00:15:46,520 --> 00:15:49,440 Speaker 4: would want in to have these conversations. It's a very 312 00:15:49,440 --> 00:15:53,520 Speaker 4: fine line to walk. But yeah, not not everyone with 313 00:15:53,560 --> 00:15:56,840 Speaker 4: a massive platform, I think well is going to have 314 00:15:57,560 --> 00:16:00,640 Speaker 4: the right things to say. 315 00:15:59,680 --> 00:16:01,960 Speaker 1: I I agree with you, and I do think sometimes 316 00:16:02,000 --> 00:16:05,200 Speaker 1: they're I think I try to put myself in the 317 00:16:05,240 --> 00:16:10,080 Speaker 1: shoes of the audience, and because I'm audience to like 318 00:16:10,320 --> 00:16:14,440 Speaker 1: plenty of creatives and TV shows and movies and podcasts 319 00:16:14,440 --> 00:16:18,240 Speaker 1: and music, right, I am an audience member, and I 320 00:16:18,280 --> 00:16:21,320 Speaker 1: think about myself and anyone else who like follows an 321 00:16:21,400 --> 00:16:26,160 Speaker 1: artist and invests time or money to consuming their work, 322 00:16:26,480 --> 00:16:29,880 Speaker 1: and I think on some level, we almost have to validate, 323 00:16:30,560 --> 00:16:33,720 Speaker 1: you know, the fact that we're a fan, you know, 324 00:16:33,800 --> 00:16:37,560 Speaker 1: and we almost have to say, well, they align with 325 00:16:37,560 --> 00:16:41,120 Speaker 1: me politically, so I'm okay to be their fan and 326 00:16:41,200 --> 00:16:43,080 Speaker 1: to support them and buy their merch and go to 327 00:16:43,120 --> 00:16:50,160 Speaker 1: their show. It's almost like this additional layer of yeah, 328 00:16:50,640 --> 00:16:54,800 Speaker 1: this person is is like worth my my support. Yeah, 329 00:16:54,840 --> 00:16:57,640 Speaker 1: And so I do understand that piece as well. But 330 00:16:57,840 --> 00:16:59,760 Speaker 1: something we've talked about on the show for many, many 331 00:16:59,840 --> 00:17:03,680 Speaker 1: years is like, how do we make a direct impact 332 00:17:04,240 --> 00:17:07,320 Speaker 1: for those who need it the most? And oftentimes it's 333 00:17:07,400 --> 00:17:11,440 Speaker 1: not in the comment section, you know. It's not on TikTok, 334 00:17:11,560 --> 00:17:15,359 Speaker 1: it's not on Instagram, it's not on YouTube. It's like, yeah, 335 00:17:15,400 --> 00:17:17,679 Speaker 1: going to a city council meeting. Yeah, it's writing a 336 00:17:17,760 --> 00:17:20,440 Speaker 1: letter to your senator, it's showing up at a protest, 337 00:17:20,520 --> 00:17:23,960 Speaker 1: it's donating, you know to an organization that gives direct aid. 338 00:17:24,200 --> 00:17:27,120 Speaker 1: So I think it's important, like for our Latino audience 339 00:17:27,280 --> 00:17:30,359 Speaker 1: in this critical moment to also like keep that in mind, 340 00:17:30,640 --> 00:17:32,879 Speaker 1: you know, like, how are we really helping? And is 341 00:17:32,920 --> 00:17:35,360 Speaker 1: camping out in the comment section of your favorite podcaster? 342 00:17:35,880 --> 00:17:36,640 Speaker 1: Is that the way? 343 00:17:36,840 --> 00:17:39,800 Speaker 4: One hundred percent? And honestly, also to that point, there's 344 00:17:39,800 --> 00:17:41,919 Speaker 4: a lot that goes on behind the scenes that doesn't 345 00:17:42,040 --> 00:17:44,600 Speaker 4: get posted, you know, in terms of like donation and 346 00:17:44,680 --> 00:17:48,399 Speaker 4: like conversations being had. It's not all just what you 347 00:17:48,440 --> 00:17:50,960 Speaker 4: see for an hour on YouTube, you know what I mean, 348 00:17:51,000 --> 00:17:54,879 Speaker 4: Like it extends far beyond that. So so that energy 349 00:17:54,960 --> 00:17:57,760 Speaker 4: stays there, you know, and it's active and where we're 350 00:17:57,800 --> 00:18:02,560 Speaker 4: like doing things about it. So I think that also 351 00:18:02,920 --> 00:18:06,520 Speaker 4: trying to maybe keep that in mind for whoever does 352 00:18:06,560 --> 00:18:09,720 Speaker 4: feel very empowered to say something like they might not 353 00:18:09,840 --> 00:18:13,159 Speaker 4: really know the full story, so a little bit of 354 00:18:13,160 --> 00:18:13,800 Speaker 4: grace like you. 355 00:18:14,880 --> 00:18:19,040 Speaker 2: Don't know, you know, Yeah, that happened to I had 356 00:18:19,080 --> 00:18:21,919 Speaker 2: this conversation with a friend of mine recently who she 357 00:18:23,640 --> 00:18:26,240 Speaker 2: was listening to one of her favorite podcasts. It's politically, 358 00:18:26,920 --> 00:18:32,080 Speaker 2: very politically aligned with her, very social justice oriented, and 359 00:18:32,320 --> 00:18:36,240 Speaker 2: she heard a Christy nomad on the podcast and she 360 00:18:36,560 --> 00:18:38,800 Speaker 2: texted me and was like, Hey, like, I heard this ad. 361 00:18:38,880 --> 00:18:42,800 Speaker 2: I'm so disappointed. And I said, you know, sometimes there 362 00:18:42,800 --> 00:18:45,400 Speaker 2: are ads on our shows and we don't know what 363 00:18:45,480 --> 00:18:48,240 Speaker 2: ad it is, because if we don't voice it, we 364 00:18:48,280 --> 00:18:50,720 Speaker 2: don't know what ad is going on. So I would 365 00:18:50,720 --> 00:18:53,479 Speaker 2: recommend you reaching out via email. They might not even know. 366 00:18:54,000 --> 00:18:57,359 Speaker 2: And if you they're so allegedly or according to you, 367 00:18:57,560 --> 00:19:00,680 Speaker 2: politically aligned, then they might actually be really happy that 368 00:19:00,720 --> 00:19:03,080 Speaker 2: you're reaching out, you're emailing them, because they might not 369 00:19:03,119 --> 00:19:07,639 Speaker 2: even know. And so I like extended that invitation to her, like, 370 00:19:07,720 --> 00:19:10,239 Speaker 2: give them some grace, check in with them, because they 371 00:19:10,600 --> 00:19:12,960 Speaker 2: might not even know that that ad is on their podcast, 372 00:19:13,400 --> 00:19:15,159 Speaker 2: and they might actually be really grateful that you let 373 00:19:15,240 --> 00:19:18,200 Speaker 2: them know. Because we've had that in not for Chris, 374 00:19:18,359 --> 00:19:20,439 Speaker 2: not a Christy nomad, but we've had ads in the 375 00:19:20,480 --> 00:19:24,399 Speaker 2: past that for corporations that aren't necessarily aligned with us 376 00:19:24,560 --> 00:19:27,680 Speaker 2: as individuals and as a podcast and a listener will 377 00:19:27,720 --> 00:19:29,640 Speaker 2: reach out and we've had to say, hey, if we're 378 00:19:29,640 --> 00:19:31,840 Speaker 2: not voicing it, if we're not doing this ad read 379 00:19:32,040 --> 00:19:34,879 Speaker 2: like this is not a co sign of this organization. 380 00:19:35,520 --> 00:19:37,919 Speaker 2: And so to your point that there's a lot of 381 00:19:37,920 --> 00:19:40,240 Speaker 2: stuff that goes on behind the scenes that the audience 382 00:19:40,320 --> 00:19:42,639 Speaker 2: does not know, and they're not because they don't have 383 00:19:42,680 --> 00:19:44,840 Speaker 2: to know, you know, like they don't need to know 384 00:19:44,880 --> 00:19:47,440 Speaker 2: the ins and outs of podcast ads and reads, right, 385 00:19:47,840 --> 00:19:50,240 Speaker 2: But it is giving, like your favorite creator sometimes a 386 00:19:50,240 --> 00:19:55,160 Speaker 2: benefit of the doubt that the bad intentions are not there, 387 00:19:55,640 --> 00:19:58,680 Speaker 2: you know, And it is that grace and that fine 388 00:19:58,720 --> 00:19:59,720 Speaker 2: line like you mentioned. 389 00:20:00,680 --> 00:20:02,600 Speaker 4: Oh my god, you just reminded me when I was 390 00:20:02,640 --> 00:20:04,960 Speaker 4: at METU one time we had like like a video 391 00:20:05,040 --> 00:20:06,800 Speaker 4: or something go up and we had a Trump ad 392 00:20:07,240 --> 00:20:10,440 Speaker 4: in the video, like yeah, and it was like what 393 00:20:10,920 --> 00:20:13,040 Speaker 4: I guess you can imagine, like everyone went kind of crazy. 394 00:20:13,040 --> 00:20:15,080 Speaker 4: It was like what the hell is Like, there's no way, 395 00:20:15,200 --> 00:20:16,600 Speaker 4: So we kind of had to figure out how to 396 00:20:17,520 --> 00:20:18,080 Speaker 4: remove it. 397 00:20:18,160 --> 00:20:19,960 Speaker 3: But yeah, things things do happen. 398 00:20:20,000 --> 00:20:22,600 Speaker 4: And then now, I mean this is obviously like different 399 00:20:22,600 --> 00:20:26,439 Speaker 4: because I were talking television, but like the ads on Telemundo, 400 00:20:26,800 --> 00:20:28,000 Speaker 4: have you guys been tapping in lately? 401 00:20:28,160 --> 00:20:31,359 Speaker 3: Like it's no, I haven't seen girl. It literally is 402 00:20:31,440 --> 00:20:32,800 Speaker 3: like what's that woman's. 403 00:20:32,600 --> 00:20:33,280 Speaker 2: Name, Christine? 404 00:20:33,720 --> 00:20:36,080 Speaker 3: Oh, it's her, It's. 405 00:20:35,520 --> 00:20:38,959 Speaker 4: Like if you are illegal, we will find you, we 406 00:20:39,040 --> 00:20:41,920 Speaker 4: will deport you, like on Telemundo. 407 00:20:41,400 --> 00:20:45,639 Speaker 2: On Telemundo, on Kylave. I mean, they're like buddies with 408 00:20:45,760 --> 00:20:49,720 Speaker 2: the Trump administration. Yeah, so that's also why I'm like, 409 00:20:49,800 --> 00:20:52,920 Speaker 2: it's not surprising. It's one of the reasons like oh 410 00:20:52,920 --> 00:20:58,000 Speaker 2: g journalists, right, and so it's all a part of 411 00:20:58,040 --> 00:21:01,679 Speaker 2: like the media conglomerate and now we're getting super in gritty, right, 412 00:21:01,760 --> 00:21:05,760 Speaker 2: but like yeah, I mean it's my mom like constantly 413 00:21:05,880 --> 00:21:07,920 Speaker 2: is like I can hear her from the other room 414 00:21:08,000 --> 00:21:11,200 Speaker 2: yelling why the fuck is this ad on k Love, 415 00:21:11,520 --> 00:21:15,560 Speaker 2: you know, and it's disappointing because you're alienating your audience, right, 416 00:21:16,040 --> 00:21:19,359 Speaker 2: And so that I mean is a is a broader conversation. 417 00:21:19,480 --> 00:21:22,280 Speaker 2: Yet a lot of like hosts don't have like input 418 00:21:22,400 --> 00:21:24,880 Speaker 2: on especially if you're on a network, right, what ads 419 00:21:24,920 --> 00:21:28,920 Speaker 2: get sold. So yeah, unless you're doing a specific ad 420 00:21:28,920 --> 00:21:31,080 Speaker 2: read like then that's different. 421 00:21:31,280 --> 00:21:31,600 Speaker 3: Yeah. 422 00:21:31,680 --> 00:21:35,439 Speaker 1: It also is a reminder of how precious our safe 423 00:21:35,480 --> 00:21:39,320 Speaker 1: spaces are, yes, because they can infiltrate all of our media. 424 00:21:39,760 --> 00:21:44,800 Speaker 1: And so the network or the show that you were 425 00:21:44,840 --> 00:21:48,320 Speaker 1: tuning into for your info to get in touch with 426 00:21:48,600 --> 00:21:53,240 Speaker 1: your community, to hear from people who are potentially in 427 00:21:53,280 --> 00:21:57,439 Speaker 1: alignment with you. Those spaces are beyond our control really, 428 00:21:57,920 --> 00:22:02,000 Speaker 1: and so it's also a sort of very insidious type 429 00:22:02,040 --> 00:22:05,639 Speaker 1: of terror, right, like, no, we're gonna You're gonna hear 430 00:22:05,680 --> 00:22:08,440 Speaker 1: our voices and see our faces even on your your 431 00:22:08,480 --> 00:22:12,359 Speaker 1: networks and your shows. We're everywhere. And I think that 432 00:22:12,600 --> 00:22:15,199 Speaker 1: this is another reason why when we do have like 433 00:22:15,280 --> 00:22:19,320 Speaker 1: shows like this or La Platica, that as a community 434 00:22:19,400 --> 00:22:22,000 Speaker 1: we do, like you know, have that grace and that 435 00:22:22,080 --> 00:22:28,320 Speaker 1: support because Belemundo's not safe, Union's not safe, right, but 436 00:22:28,480 --> 00:22:32,760 Speaker 1: our smaller media creators maybe we have a little independence 437 00:22:33,000 --> 00:22:36,359 Speaker 1: from that and we can preserve some safety in the 438 00:22:36,400 --> 00:22:37,520 Speaker 1: media that we create. 439 00:22:39,280 --> 00:22:41,600 Speaker 4: Yeah, I feel like those safe spaces are so needed 440 00:22:41,840 --> 00:22:44,800 Speaker 4: right now more than ever because yeah, like my parents 441 00:22:44,840 --> 00:22:49,200 Speaker 4: will be watching that every single ad break is like 442 00:22:49,400 --> 00:22:51,080 Speaker 4: my dad just starts cursy. 443 00:22:50,840 --> 00:22:54,520 Speaker 3: At the TV. He's like, I'm gonna say what he says. 444 00:22:54,600 --> 00:22:56,720 Speaker 3: But yeah, but yeah, yeah. 445 00:22:56,800 --> 00:22:59,280 Speaker 2: I understand that's my mom like multiple times because he 446 00:22:59,320 --> 00:23:01,399 Speaker 2: listens to Klea all day, you know, and that's a 447 00:23:01,440 --> 00:23:05,919 Speaker 2: local LA radio station, So yeah, I understand completely. I 448 00:23:06,000 --> 00:23:10,960 Speaker 2: want to kind of shift the conversation about like podcasting 449 00:23:11,040 --> 00:23:14,400 Speaker 2: and producing with Sesson because y'all just launched a new 450 00:23:14,440 --> 00:23:16,120 Speaker 2: show called Through That Corner. 451 00:23:16,680 --> 00:23:17,439 Speaker 3: So I want to. 452 00:23:17,320 --> 00:23:19,520 Speaker 2: Ask you about that show and like how that came 453 00:23:19,560 --> 00:23:22,400 Speaker 2: to be and like your involvement in creating this show. 454 00:23:22,800 --> 00:23:25,680 Speaker 4: I was already working with the organization, and I think 455 00:23:25,760 --> 00:23:28,760 Speaker 4: this was just as Sesson, we decided that we wanted 456 00:23:28,800 --> 00:23:32,320 Speaker 4: to launch a podcast network and kind of create new shows. 457 00:23:33,359 --> 00:23:38,200 Speaker 4: And one of them like was, obviously, we're really big 458 00:23:38,240 --> 00:23:42,000 Speaker 4: fans of what Karen Eddie and Blessed do, Like they're 459 00:23:42,040 --> 00:23:46,800 Speaker 4: just comedy like every single time, and so we wanted 460 00:23:46,840 --> 00:23:50,239 Speaker 4: to people tap in when they have conversations, and we 461 00:23:50,280 --> 00:23:52,400 Speaker 4: wanted to be able to kind of create a new 462 00:23:52,440 --> 00:23:54,680 Speaker 4: space for them to be able to have different kinds 463 00:23:54,680 --> 00:23:57,760 Speaker 4: of conversations, you know. So I think the main concern 464 00:23:57,800 --> 00:24:00,439 Speaker 4: with them is how do we create something unique and 465 00:24:00,520 --> 00:24:03,680 Speaker 4: fun and that is still very much representative of who 466 00:24:03,680 --> 00:24:07,840 Speaker 4: they are as individuals. And yeah, the idea for kind 467 00:24:07,840 --> 00:24:09,399 Speaker 4: of they like they were like that we want to 468 00:24:09,440 --> 00:24:10,920 Speaker 4: just have fun and we kind of want to shoot 469 00:24:10,920 --> 00:24:12,639 Speaker 4: the shit, and we don't want it to be like 470 00:24:12,720 --> 00:24:14,760 Speaker 4: all the other podcasts where people just sit and talk. 471 00:24:14,840 --> 00:24:17,000 Speaker 4: Like sure, obviously, like there's gonna be an element of that, 472 00:24:17,320 --> 00:24:19,359 Speaker 4: but we want to have segments, and we talked about 473 00:24:19,359 --> 00:24:23,199 Speaker 4: shows we were inspired by, we talked about what the 474 00:24:23,200 --> 00:24:26,800 Speaker 4: creative approach could be, and so, yeah, little by little, 475 00:24:26,800 --> 00:24:28,960 Speaker 4: like kind of all started coming together and then the 476 00:24:29,040 --> 00:24:32,800 Speaker 4: set was built based on what they wanted to include 477 00:24:32,840 --> 00:24:36,720 Speaker 4: in it. Blessed is Nika Awen, so he wanted to 478 00:24:36,720 --> 00:24:39,520 Speaker 4: make sure that like there was some Nika culture in there. 479 00:24:40,560 --> 00:24:43,920 Speaker 4: And obviously Kate, Karen and Eddie are Mexican, so it's 480 00:24:44,040 --> 00:24:48,680 Speaker 4: very Mexican as well. And yeah, like it just kind 481 00:24:48,680 --> 00:24:53,000 Speaker 4: of happened naturally, I guess we again, we talked in 482 00:24:53,040 --> 00:24:55,040 Speaker 4: talking about like the shows that they were inspired by 483 00:24:55,040 --> 00:24:57,120 Speaker 4: and what we wanted to create for it. The whole 484 00:24:57,160 --> 00:25:02,760 Speaker 4: Impactante sixty nine segment came about, which is like watching 485 00:25:02,760 --> 00:25:05,639 Speaker 4: them in action is insane, Like they're able to tap 486 00:25:05,640 --> 00:25:08,000 Speaker 4: in and they're actors, you know what I mean, Like 487 00:25:09,359 --> 00:25:11,359 Speaker 4: when they put the wigs on and the way that 488 00:25:11,440 --> 00:25:14,600 Speaker 4: they are, like it's comedy. And to be able to 489 00:25:14,600 --> 00:25:18,600 Speaker 4: like help kind of put it together for them and 490 00:25:18,640 --> 00:25:21,399 Speaker 4: be another vessel for their creativity has been really fun. 491 00:25:23,040 --> 00:25:26,359 Speaker 4: And yeah, like I just I am so privileged that 492 00:25:26,480 --> 00:25:30,880 Speaker 4: I love being surrounded by such creative people that kind 493 00:25:30,880 --> 00:25:32,679 Speaker 4: of just like makes me want to be more creative 494 00:25:32,680 --> 00:25:34,000 Speaker 4: and it's like, okay, but how can we do this 495 00:25:34,080 --> 00:25:36,280 Speaker 4: and how can we do that? So so it's been 496 00:25:36,320 --> 00:25:38,760 Speaker 4: really fun. There's other segments and such that we're working on. 497 00:25:38,880 --> 00:25:41,120 Speaker 4: Like what it is right now isn't the final form 498 00:25:41,160 --> 00:25:42,719 Speaker 4: of it. It's just going to be kind of like 499 00:25:42,760 --> 00:25:44,359 Speaker 4: ever changing, ever flowing. 500 00:25:45,440 --> 00:25:46,480 Speaker 3: But yeah, it's very. 501 00:25:46,480 --> 00:25:50,720 Speaker 4: Very directly and like they're very directly involved in what 502 00:25:50,760 --> 00:25:53,199 Speaker 4: they would want they want it to be, and the 503 00:25:53,280 --> 00:25:55,320 Speaker 4: vision that they have for it and the types of 504 00:25:55,320 --> 00:25:59,359 Speaker 4: conversations that they want to have on it. So so 505 00:25:59,359 --> 00:26:01,679 Speaker 4: it's been really fun collaborating with them and bringing their 506 00:26:01,720 --> 00:26:02,919 Speaker 4: visional life. 507 00:26:03,119 --> 00:26:05,480 Speaker 2: Nope, that's amazing. I love. I love. That's one of 508 00:26:05,520 --> 00:26:08,800 Speaker 2: the things I love about podcasting is like how you 509 00:26:08,840 --> 00:26:11,399 Speaker 2: can change the show, you know, from one episode to 510 00:26:11,440 --> 00:26:11,840 Speaker 2: the next. 511 00:26:11,920 --> 00:26:12,240 Speaker 3: You can. 512 00:26:12,640 --> 00:26:15,880 Speaker 2: It's never really in its final form. It's constantly evolving. 513 00:26:16,560 --> 00:26:18,600 Speaker 2: And what are your thoughts You kind of mentioned this 514 00:26:18,680 --> 00:26:22,560 Speaker 2: earlier of the industry being saturated, So what are your 515 00:26:22,600 --> 00:26:27,200 Speaker 2: thoughts on or what advice would you give to a 516 00:26:27,240 --> 00:26:30,920 Speaker 2: creative someone who wants to step into the podcasting space, 517 00:26:31,119 --> 00:26:33,760 Speaker 2: whether that be Indie or they're pitching to a network, 518 00:26:35,080 --> 00:26:36,960 Speaker 2: what advice would you give to them to like stand 519 00:26:37,000 --> 00:26:42,239 Speaker 2: apart to be different in an set oversaturated industry. 520 00:26:43,480 --> 00:26:47,119 Speaker 4: I'd say do first starter is just do it, and 521 00:26:47,160 --> 00:26:50,880 Speaker 4: then also do what feels like natural to you. Right, 522 00:26:50,960 --> 00:26:54,240 Speaker 4: you clearly have an idea that you're excited about that 523 00:26:54,320 --> 00:26:58,200 Speaker 4: you want to take action on, So don't second guess yourself. 524 00:26:58,520 --> 00:27:00,919 Speaker 4: Just you know, get it out on paper and make 525 00:27:00,920 --> 00:27:03,400 Speaker 4: sure that you have like a solid plan, a solid 526 00:27:04,280 --> 00:27:07,720 Speaker 4: structure that you want to follow, and just go for it. 527 00:27:07,880 --> 00:27:10,959 Speaker 4: In the age where everybody's kind of chat gpting everything, like, 528 00:27:11,000 --> 00:27:14,960 Speaker 4: there's kind of conversations that we can elaborate on, you 529 00:27:15,000 --> 00:27:17,120 Speaker 4: know what I mean, via podcast and you can learn 530 00:27:17,200 --> 00:27:22,120 Speaker 4: so much and there's like there's it's just it's massive. 531 00:27:22,160 --> 00:27:25,000 Speaker 4: It's a massive space. As many conversations that are actively 532 00:27:25,000 --> 00:27:25,640 Speaker 4: happening right now. 533 00:27:25,680 --> 00:27:26,720 Speaker 3: It's massive. 534 00:27:26,840 --> 00:27:31,760 Speaker 4: And there's technology, there's culture, there's comedy, there's so many things. 535 00:27:31,880 --> 00:27:34,080 Speaker 4: So just figure out how you want to make it 536 00:27:34,119 --> 00:27:37,679 Speaker 4: your style because that's what people are going to want 537 00:27:37,840 --> 00:27:39,920 Speaker 4: to see. You know what I mean is different and 538 00:27:40,040 --> 00:27:41,960 Speaker 4: you just as an individual, are going to be different. 539 00:27:42,119 --> 00:27:44,480 Speaker 4: So just figure out what that looks like. And then 540 00:27:45,040 --> 00:27:47,720 Speaker 4: just go for it. I feel like with anything, and 541 00:27:47,760 --> 00:27:49,840 Speaker 4: even in my own life, like things have just kind 542 00:27:49,840 --> 00:27:54,000 Speaker 4: of happened because I've been able to kind of do them. 543 00:27:54,640 --> 00:27:56,520 Speaker 4: Gone Milo, but you know what I mean, like just 544 00:27:56,640 --> 00:27:59,720 Speaker 4: doing them and things always work out, So that that 545 00:27:59,760 --> 00:28:01,520 Speaker 4: would be my advice, isn't that? 546 00:28:02,240 --> 00:28:06,800 Speaker 1: Absolutely? I'm also curious. So I listened to maybe it 547 00:28:06,880 --> 00:28:09,480 Speaker 1: was the most recent episode of La Platica, and was 548 00:28:09,480 --> 00:28:13,080 Speaker 1: it that there was audience members on YouTube that thought 549 00:28:13,200 --> 00:28:16,040 Speaker 1: that Josh was like cutting off Sabas, like he was 550 00:28:16,080 --> 00:28:18,760 Speaker 1: being rude to him, h huh, And how they kind 551 00:28:18,760 --> 00:28:21,719 Speaker 1: of handled that on air, And so as a producer, 552 00:28:21,840 --> 00:28:25,440 Speaker 1: I'm really curious how you help them to navigate, whether 553 00:28:25,480 --> 00:28:28,320 Speaker 1: it's drama coming from the audience or drama coming from 554 00:28:28,320 --> 00:28:31,320 Speaker 1: behind the scenes between the hosts, what have you like, 555 00:28:31,440 --> 00:28:32,879 Speaker 1: how you helped massage that. 556 00:28:33,640 --> 00:28:37,800 Speaker 4: Honestly, like, I had no hand in that, Okay, it 557 00:28:37,920 --> 00:28:41,840 Speaker 4: was very much like a My only advice was, hey, 558 00:28:42,400 --> 00:28:46,840 Speaker 4: maybe we should like not spend so much of the 559 00:28:46,880 --> 00:28:49,640 Speaker 4: episode talking about this, you know what I mean? And 560 00:28:50,240 --> 00:28:52,440 Speaker 4: they were like yeah, and Josh immediately was like, yeah, 561 00:28:52,440 --> 00:28:53,880 Speaker 4: I know what you're talking about, and he was like, 562 00:28:54,040 --> 00:28:56,040 Speaker 4: I got some things I want to say, I'm gonna 563 00:28:56,040 --> 00:28:58,120 Speaker 4: say it for the thought, and I'm like, okay, like 564 00:28:58,520 --> 00:29:02,680 Speaker 4: go for it. But I really had no hand in that. 565 00:29:02,840 --> 00:29:05,160 Speaker 4: It was very much a conversation led by them. But 566 00:29:05,520 --> 00:29:08,560 Speaker 4: there's never any kind of like animosity, you know, like 567 00:29:08,720 --> 00:29:10,200 Speaker 4: I r L that's happening. 568 00:29:10,360 --> 00:29:12,480 Speaker 3: It's just it's just two guys. 569 00:29:12,600 --> 00:29:15,000 Speaker 2: Does the audience And I just mean in general, I 570 00:29:15,000 --> 00:29:16,800 Speaker 2: don't mean that's posibally, but do you feel audience is 571 00:29:16,880 --> 00:29:21,040 Speaker 2: sometimes fabricate drama like they see like a slight but 572 00:29:21,120 --> 00:29:22,760 Speaker 2: it's like, wait, no, that was nothing. 573 00:29:22,960 --> 00:29:23,200 Speaker 4: You know. 574 00:29:23,320 --> 00:29:25,720 Speaker 3: This was one example of that happening for sure. 575 00:29:27,200 --> 00:29:31,440 Speaker 4: But yeah, I mean when especially when things get taken 576 00:29:31,440 --> 00:29:33,200 Speaker 4: out of context, like did you guys see when? 577 00:29:35,600 --> 00:29:38,880 Speaker 3: So you know question right? 578 00:29:38,920 --> 00:29:43,600 Speaker 4: Okay, So she we had just had her on and 579 00:29:43,840 --> 00:29:46,240 Speaker 4: she had gifted it a set of the cards, so 580 00:29:46,480 --> 00:29:48,080 Speaker 4: we kept them in the studio and I told the 581 00:29:48,120 --> 00:29:49,320 Speaker 4: guys it was like, hey, it'd be a really good 582 00:29:49,360 --> 00:29:51,800 Speaker 4: idea to like kind of dive into your guys' friendship 583 00:29:51,840 --> 00:29:54,440 Speaker 4: with these questions, you know, like let's let's talk about things. 584 00:29:54,800 --> 00:29:56,960 Speaker 3: And then there was one moment where. 585 00:29:56,840 --> 00:29:59,360 Speaker 4: Josh talked about the question that he got or the 586 00:29:59,440 --> 00:30:02,720 Speaker 4: question that's us asked him, was have I ever disappointed 587 00:30:02,800 --> 00:30:04,520 Speaker 4: you as a friend? Like, has there ever been a 588 00:30:04,520 --> 00:30:07,240 Speaker 4: moment where you felt like I wasn't there for you? 589 00:30:07,960 --> 00:30:11,080 Speaker 4: And Josh really took his time to try to think 590 00:30:11,080 --> 00:30:12,760 Speaker 4: of an answer and come up with something, and he 591 00:30:12,840 --> 00:30:17,960 Speaker 4: was like, oh yeah, man, he was like, yeah, one 592 00:30:18,000 --> 00:30:21,600 Speaker 4: time you let me run out of gas and like 593 00:30:21,920 --> 00:30:24,880 Speaker 4: I do remember this, and no, Like the internet went 594 00:30:25,040 --> 00:30:26,959 Speaker 4: crazy for it because it's like, how do you let 595 00:30:26,960 --> 00:30:27,840 Speaker 4: your friend run out of a gas? 596 00:30:27,880 --> 00:30:28,080 Speaker 1: Gas? 597 00:30:30,120 --> 00:30:33,280 Speaker 3: Yeah, it was so crazy and it was so funny. 598 00:30:33,360 --> 00:30:35,840 Speaker 4: And then it was it was even more funny because 599 00:30:35,880 --> 00:30:37,680 Speaker 4: a few weeks after that, there was a moment where 600 00:30:37,720 --> 00:30:40,960 Speaker 4: Josh ran out of gas again and luckily some ass 601 00:30:41,040 --> 00:30:44,200 Speaker 4: was like he ran to the gas station, We filled 602 00:30:44,240 --> 00:30:46,280 Speaker 4: the thing and he was running. There's like a follow 603 00:30:46,360 --> 00:30:48,800 Speaker 4: up video that happened. It was just it's just so funny. 604 00:30:48,800 --> 00:30:53,360 Speaker 4: But but again, like another example of things taken way 605 00:30:54,280 --> 00:30:57,840 Speaker 4: in a different direction because she's my pages cliped that 606 00:30:58,280 --> 00:31:01,120 Speaker 4: and everyone in the comments was going after Sabas and 607 00:31:01,120 --> 00:31:03,480 Speaker 4: it's like, yo, like it wasn't even that deep, you 608 00:31:03,520 --> 00:31:05,960 Speaker 4: know what I mean to begin with, but it's just 609 00:31:06,120 --> 00:31:07,120 Speaker 4: the level that it got to. 610 00:31:08,840 --> 00:31:10,000 Speaker 3: Yeah, it was kind of crazy. 611 00:31:10,200 --> 00:31:12,280 Speaker 1: Yeah, the cheesemat pages are the new. 612 00:31:12,240 --> 00:31:14,760 Speaker 3: Tabloids, Yes, very much, very much. 613 00:31:14,800 --> 00:31:18,320 Speaker 2: So what do you think it takes to foster like 614 00:31:18,360 --> 00:31:21,800 Speaker 2: a good hosts co host dynamic, Because we've seen I 615 00:31:21,840 --> 00:31:24,880 Speaker 2: mean we've been super lucky, blessed, but also intentional of 616 00:31:24,920 --> 00:31:28,480 Speaker 2: like keeping a really good dynamic and friendship along the way. 617 00:31:29,040 --> 00:31:29,920 Speaker 3: But we've seen. 618 00:31:29,720 --> 00:31:34,000 Speaker 2: Hosts like fight, yeah physically physically like they talk about like, 619 00:31:34,040 --> 00:31:37,120 Speaker 2: oh yeah, we we're not friends. We brawled like we fought. 620 00:31:37,400 --> 00:31:41,400 Speaker 2: You know, We've we've heard chatter from different co hosts, right, 621 00:31:42,000 --> 00:31:45,440 Speaker 2: and sometimes like a show co host will leave and 622 00:31:45,440 --> 00:31:47,280 Speaker 2: a new a new host will come in, you know, 623 00:31:47,320 --> 00:31:50,040 Speaker 2: and there's all these different dynamics when that happens, and 624 00:31:49,760 --> 00:31:53,239 Speaker 2: the show can change. So what are your thoughts on 625 00:31:53,360 --> 00:31:56,800 Speaker 2: like fostering like a good co host dynamic, you know, 626 00:31:57,200 --> 00:31:59,920 Speaker 2: especially I don't know what the norm is right now, 627 00:32:00,080 --> 00:32:02,240 Speaker 2: but like sometimes there's just clos that are like thrown 628 00:32:02,280 --> 00:32:05,760 Speaker 2: together that didn't necessarily like co create a podcast together. 629 00:32:06,400 --> 00:32:09,120 Speaker 2: So how do you keep a healthy balance or like 630 00:32:09,160 --> 00:32:13,480 Speaker 2: a healthy essentially a co worker but also friendship dynamic. 631 00:32:13,920 --> 00:32:14,720 Speaker 3: That's a tough one. 632 00:32:15,440 --> 00:32:18,600 Speaker 4: I feel like you definitely Listen, We're all different people, 633 00:32:18,640 --> 00:32:20,840 Speaker 4: and we're all gonna have different viewpoints on things, and 634 00:32:20,880 --> 00:32:23,640 Speaker 4: we all stand, you know, ten toes down for our 635 00:32:23,680 --> 00:32:27,880 Speaker 4: own beliefs. But I think you just have to have 636 00:32:27,960 --> 00:32:31,040 Speaker 4: like mutual respect for the other person despite you know, 637 00:32:31,160 --> 00:32:34,160 Speaker 4: if they what they believe and might not be necessarily 638 00:32:34,240 --> 00:32:36,360 Speaker 4: super one hundred percent aligned with what you but they're 639 00:32:36,480 --> 00:32:38,760 Speaker 4: entitled to their beliefs just as much as you are, 640 00:32:38,840 --> 00:32:43,040 Speaker 4: you know what I mean. So I think maintaining mutual 641 00:32:43,080 --> 00:32:48,960 Speaker 4: respect is super important. I have friendship always helps. I mean, 642 00:32:48,960 --> 00:32:52,360 Speaker 4: if you guys are friends in real life, you're going 643 00:32:52,440 --> 00:32:54,720 Speaker 4: to experience things together or you're gonna want to tell 644 00:32:54,920 --> 00:32:57,280 Speaker 4: your co hosts like, hey, this just happened, I can't 645 00:32:57,280 --> 00:32:58,640 Speaker 4: wait to talk about it, to tell you about it 646 00:32:58,680 --> 00:33:02,280 Speaker 4: like it had. Like having natural chemistry is also just 647 00:33:02,320 --> 00:33:06,440 Speaker 4: like never gonna not be fun to watch. 648 00:33:06,360 --> 00:33:06,960 Speaker 3: You know what I mean. 649 00:33:07,080 --> 00:33:10,680 Speaker 4: So I think when it comes to like having people 650 00:33:11,680 --> 00:33:15,280 Speaker 4: be put together, I would look at it more in 651 00:33:15,320 --> 00:33:17,880 Speaker 4: the sense of, like, you wouldn't be in that space 652 00:33:18,280 --> 00:33:23,280 Speaker 4: and being presented with this opportunity if it didn't feel 653 00:33:23,480 --> 00:33:26,680 Speaker 4: like a good match. So just kind of trust in that, 654 00:33:26,800 --> 00:33:28,320 Speaker 4: you know what I mean. And again, going back to 655 00:33:28,320 --> 00:33:31,160 Speaker 4: the respect thing, like, just respect each other, trust in 656 00:33:31,200 --> 00:33:34,080 Speaker 4: that you guys are gonna have different viewpoints on a topic. 657 00:33:34,160 --> 00:33:36,920 Speaker 4: But that's exactly why you guys are having the conversation, 658 00:33:37,000 --> 00:33:39,280 Speaker 4: because not everybody's gonna see it from the way that 659 00:33:39,400 --> 00:33:41,240 Speaker 4: usse is. Not everyody's gonna see the way my lesson, 660 00:33:41,320 --> 00:33:42,760 Speaker 4: you know what I mean. Like, it's just and it's 661 00:33:42,760 --> 00:33:46,040 Speaker 4: important to show as many sides to a conversation as 662 00:33:46,040 --> 00:33:48,320 Speaker 4: you can because that's what people end up identifying with. 663 00:33:48,440 --> 00:33:52,400 Speaker 4: So the whole brawl thing about it though, like that 664 00:33:52,600 --> 00:33:53,520 Speaker 4: that's another level. 665 00:33:53,640 --> 00:33:58,200 Speaker 3: I don't know, but but yeah. 666 00:33:57,920 --> 00:34:00,200 Speaker 1: Well this has been amazing, Jesz. Thank you for taking 667 00:34:00,280 --> 00:34:03,240 Speaker 1: us behind the scenes, of course, and to some of 668 00:34:03,880 --> 00:34:07,120 Speaker 1: the community's favorite podcasts. I mean, the shows have just 669 00:34:07,160 --> 00:34:10,319 Speaker 1: really taken off. They're all over TikTok, They're all over 670 00:34:10,360 --> 00:34:13,279 Speaker 1: the airwaves. It's really exciting to see. I mean, I 671 00:34:13,320 --> 00:34:16,440 Speaker 1: think it's a beautiful moment in Latino podcasting, and I 672 00:34:16,480 --> 00:34:19,120 Speaker 1: think you're a big part of that. So thank you 673 00:34:19,160 --> 00:34:21,600 Speaker 1: for sharing your insights and your creativity with us on 674 00:34:21,640 --> 00:34:22,520 Speaker 1: Look at a Radio. 675 00:34:22,600 --> 00:34:24,799 Speaker 4: Oh my god, thank you ladies so much for having me. 676 00:34:25,560 --> 00:34:27,640 Speaker 4: It's an absolute honor. To be in the same room 677 00:34:27,640 --> 00:34:30,399 Speaker 4: with you guys and your team, and I just thank 678 00:34:30,440 --> 00:34:30,919 Speaker 4: you so much. 679 00:34:31,160 --> 00:34:32,960 Speaker 2: All right, look, I'm honest, thank you for listening to 680 00:34:33,040 --> 00:34:36,080 Speaker 2: another episode of look at Radio. We'll catch you next time. 681 00:34:36,400 --> 00:34:40,600 Speaker 2: Besos look at a Radio is executive produced by viosa 682 00:34:40,600 --> 00:34:42,160 Speaker 2: Fem and Mala Munios. 683 00:34:42,400 --> 00:34:44,840 Speaker 1: Stephanie Franco is our producer. 684 00:34:44,719 --> 00:34:46,120 Speaker 2: Story editing by Me. 685 00:34:46,440 --> 00:34:48,840 Speaker 1: Viosa creative direction by Me Mala. 686 00:34:49,040 --> 00:34:51,959 Speaker 2: Look At Radio is a part of iHeartRadio's Michael Dura 687 00:34:52,080 --> 00:34:52,960 Speaker 2: podcast network. 688 00:34:53,200 --> 00:34:55,759 Speaker 1: You can listen to look at Radio on the iHeartRadio 689 00:34:55,800 --> 00:34:57,799 Speaker 1: app or wherever you get your podcasts. 690 00:34:58,080 --> 00:34:59,880 Speaker 2: Leave us a review and share with your putting my 691 00:35:00,280 --> 00:35:01,200 Speaker 2: or share with your homegirl. 692 00:35:01,360 --> 00:35:03,880 Speaker 1: And thank you to our local moorees, to our listeners 693 00:35:03,880 --> 00:35:05,439 Speaker 1: for tuning in each and every week. 694 00:35:05,560 --> 00:35:24,600 Speaker 2: Besitos Loca Lumi