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Speaker 1: Hello, I'm Scott Sush, and I'm Evan Nobie Williams, and

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Speaker 1: I'm Michael bar And this is the Bloomberg Business of

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Speaker 1: Sports podcast, where we explore the big money issues in

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Speaker 1: the world of sports today. We begin with several issues.

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Speaker 1: Let's start with the Big Ten. At least they had

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Speaker 1: the tournament. It's all over Michigan one, but it's in

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Speaker 1: New York. And I wonder, why is there a problem

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Speaker 1: of trying to attract more people and more tournaments to

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Speaker 1: come to New York. Maybe the A c C. Well,

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Speaker 1: everybody wants to be here, that's the point they think

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Speaker 1: the corporate money will follow. I was walking up Seventh

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Speaker 1: Avenue and I passed the guy with the big you know,

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Speaker 1: the golden the maze m and then there was the

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Speaker 1: Michigan State Spartan shirt and it just felt so out

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Speaker 1: of place. I remember, here goes, you know, the old

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Speaker 1: guy going again. But I remember when we had Georgetown

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Speaker 1: in Syracuse and St. John's battling for the Big East

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Speaker 1: at Madison Square Garden. That felt and still feels right

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Speaker 1: to see the Big Ten, the A C C. I mean,

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Speaker 1: this is Tobacco Road. What are they doing on Broadway?

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Speaker 1: But that's a totally different world than a totally different

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Speaker 1: college sports business model. These schools do well getting fundraising

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Speaker 1: from the business folks in their hometowns. If they do

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Speaker 1: the Big Ten tournament in Chicago, a lot of those

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Speaker 1: schools are already getting a lot of money from those people.

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Speaker 1: What they don't have, necessarily is their rich alumni in

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Speaker 1: New York who don't get to see the teams at all.

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Speaker 1: They're not getting the inclusion from them from there. There.

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Speaker 1: Somebody at these schools is doing a terrible job if

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Speaker 1: they can't get the rich folk, as you say, from

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Speaker 1: New York to donate money to Michigan unless they come

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Speaker 1: and play. Come play regular season game or two with

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Speaker 1: the sure and to be fair, the Big Tech commissioner

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Speaker 1: Jim Delaney has said this was not a great idea

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Speaker 1: and might not continue in the future. But you understand,

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Speaker 1: you understand the thought process, right, you move it up

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Speaker 1: a week. The thought process where Rutgers was brought into

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Speaker 1: the Big Ten because it was a New York TV

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Speaker 1: market that ain't working. Yeah, I mean it's not working

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Speaker 1: for Rutgers, but the TV money the Big Ten guys,

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Speaker 1: they got a three X on their media contract. Everybody

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Speaker 1: got a three X on their media conte. Having having

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Speaker 1: a team in the New York area certainly helped in

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Speaker 1: that regard. Yeah, but which big time coach said, Listen,

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Speaker 1: if you try to have a tournament like in Charlotte

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Speaker 1: or wherever, it's not really built for media as New

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Speaker 1: York exactly. If somebody you interviewed was probably fog All,

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Speaker 1: thank you. And they had laces on the basketball back

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Speaker 1: then too. Another topic, By the way, I gotta tell

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Speaker 1: you last week, and I missed you guys last week.

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Speaker 1: I was on vacation. Kevin was bar away. I didn't notice. Wait,

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Speaker 1: you weren't here. Oh you guys at the Cards went

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Speaker 1: the Joker Merchant Stadium and in Lakeland, Florida for the Tigers.

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Speaker 1: It was great. But yes, how yeah, so you look

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Speaker 1: great right right next to Tyke. But but what was

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Speaker 1: cool about that? And I wish more umpires would do it.

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Speaker 1: We were along the first baseline, the umpire was interacting

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Speaker 1: with us and and we're having fun, and he's having

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Speaker 1: fun with us, and it made the game fun. And

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Speaker 1: obviously it was a spring training game, so you're not

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Speaker 1: going to see that during major league season. But why

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Speaker 1: couldn't we see that more? It would make the game

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Speaker 1: more attractive. Whittaker travel the floor and an active umpire.

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Speaker 1: What a day for you? I saw, I saw travel too.

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Speaker 1: I got a chance to act like a fan. Ellen,

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Speaker 1: how you doing? But yeah, I mean, why can't why

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Speaker 1: can't we have that during the regular I think it's

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Speaker 1: a good question. I mean, I'm gonna bring up cricket

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Speaker 1: for the first time ever. I think on the Bloomberg

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Speaker 1: our audience is gonna hear crickets. Cricket a game that

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Speaker 1: took too long, had a lot of people saying it

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Speaker 1: was too boring, it wasn't too interactive enough. A few

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Speaker 1: years ago, launched a shorter version of the game. It's

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Speaker 1: kind of half cricket, half rock concert. There's a lot

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Speaker 1: of interaction between fans and people on the field, and

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Speaker 1: it's totally changed the way that a lot of fans

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Speaker 1: view cricket. And I do wonder if if baseball not

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Speaker 1: to say that they should have a three inning game

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Speaker 1: that includes cheerleaders and and a rock show, But I

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Speaker 1: do think there is a way that baseball can modify

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Speaker 1: its sport to make it more fan friendly at a

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Speaker 1: time when their their demographics are getting a little older,

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Speaker 1: and it's and it's becoming the third most popular sport

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Speaker 1: in in the US. I always chuckle when we hear praise,

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Speaker 1: lavish praise for Wow, he stayed thirty minutes after to

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Speaker 1: sign autographs for everybody. I know, it's hard. I get it.

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Speaker 1: The job is hard, I do. I'm not trying to

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Speaker 1: minimize I understand. It is a very difficult job. But

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Speaker 1: that's part of your job. That's that's part of it,

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Speaker 1: and some guys just don't want to do it. And

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Speaker 1: that's a problem because cultivating new fans and keeping your

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Speaker 1: existing fans happy and making it a memorable experience, that's

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Speaker 1: part of your job, not just hitting and throwing and pitching.

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Speaker 1: And you brought up a very good point because after

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Speaker 1: the third inning, Miguel Cabrera, well he was taken out

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Speaker 1: of the game because you're not in spring training, so

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Speaker 1: we want to see what the other guys are gonna do.

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Speaker 1: So he's walking along and the fans are like, hey,

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Speaker 1: signed any signing onto graphs. Now, that was the third inning.

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Speaker 1: You know, that's not after the end of the game,

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Speaker 1: like you said, where you put in nine innings. But

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Speaker 1: that's something that a lot of baseball players need to

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Speaker 1: wrap their minds around. Hey, interact with the fans. Did

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Speaker 1: you get an autograph? No? I didn't. I didn't want

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Speaker 1: to go to dog Wild. I was I was the

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Speaker 1: guy though along the fans clapping, it's like, go get

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Speaker 1: him next time. We lost to the Raised fives too.

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Speaker 1: So anyway, Uh, let's talk about I want to talk

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Speaker 1: about golf for a second. Yes, Phil Mickelson, he finally won. Uh.

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Speaker 1: He h one through a playoff over the weekend in

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Speaker 1: the Mexico Championship. But Tiger is still a draw. It's

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Speaker 1: a little big TV draw. I saw the in Vegas

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Speaker 1: for his performance of the Masters, which every time seems

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Speaker 1: to get you know, they get narrower and narrower every

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Speaker 1: time he makes a cut or even says he's gonna

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Speaker 1: be in a tournament. Uh. Tiger Woods for Vegas is

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Speaker 1: like the bookmaker's best friend. People continue to bet this guy.

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Speaker 1: He hasn't won a major tournament, obviously in four or

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Speaker 1: five years. He hasn't won a tournament period one or

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Speaker 1: two tournaments in the past six or seven years. The

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Speaker 1: people continually have this hope that Tiger is going to

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Speaker 1: come and make tournaments more exciting to make more people

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Speaker 1: turn in to watch them, uh, and maybe even make

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Speaker 1: the money. I understand it. If Tiger's close, I want

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Speaker 1: to see what he's gonna do. I'm not that interested.

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Speaker 1: I apologized to the p g A and every golf

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Speaker 1: then out there. Who are you gonna tell me? Jason Day?

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Speaker 1: Who else you're throwing at me? And the young guns?

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Speaker 1: Got who could bring me? Justin Johnson? I mean, I'm

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Speaker 1: more interested in his general league car than I am

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Speaker 1: what he does in a golf course. And there was

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Speaker 1: a moment where it looked like they were having this

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Speaker 1: youth move and these guys are going to compete against

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Speaker 1: each other all the time. And and yet Tiger steps

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Speaker 1: into a tournament, does fairly well, the numbers go up.

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Speaker 1: He is still a casual sports fan. Draw he's the

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Speaker 1: seventh favorite to win the Masters. Is it that's an

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Speaker 1: indictment of the top six sure, or just the fact

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Speaker 1: that so many square betters are just placing money on

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Speaker 1: him that the odds have to show that's the ladder.

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Speaker 1: I agree with you on that, And I wonder, though,

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Speaker 1: is golf, for lack of a better term, is it

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Speaker 1: too stuck up? I mean, I mean some guys shouts,

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Speaker 1: you know, in the hole as Tiger is putting and

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Speaker 1: you know he's whisked off the golf course several tournaments back.

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Speaker 1: Is it time now for fans to maybe cheer like

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Speaker 1: we do with basketball and baseball and Footman. Get a

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Speaker 1: glimpse of it in Arizona on the seventh team hole.

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Speaker 1: You get a little glimpse of it where it's like

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Speaker 1: the biggest event of the year and people are hooting

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Speaker 1: and Hollard seems like a good time to me. Seems

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Speaker 1: like some millennials like Evan over here, Mike grab his pals,

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Speaker 1: a whole bunch of pals and a cooler and say,

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Speaker 1: let's go to the golf thing. This is a fun

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Speaker 1: day out. I've always said there should be one tournament

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Speaker 1: a year where fans are allowed to say, yell, be

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Speaker 1: as rowdy as they want at all times, make it

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Speaker 1: and it should be the one down in Scott's. There

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Speaker 1: should be that event. Uh. And I'm sure there are

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Speaker 1: some golfers that wouldn't play in it. Others I think

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Speaker 1: would understand that it's this thing that they have to

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Speaker 1: be a part of, and they would I think a

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Speaker 1: lot of maybe the younger guys would enjoy it. But

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Speaker 1: there should be one tournament where all the fan etiquette

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Speaker 1: is thrown out the window. I think it would be

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Speaker 1: rowdy and it would be a We've talked to some

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Speaker 1: PGA officials Eben where they're trying to make it about

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Speaker 1: more than just the golf these days, show up and

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Speaker 1: have celebrity chefs, their food, drink, entertainment. For the person

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Speaker 1: who doesn't want to follow a group for eighteen holes,

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Speaker 1: who doesn't just want to sit by your green and

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Speaker 1: watch everything come through, wants to go have a nice

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Speaker 1: day on the course, but it's interested in far more

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Speaker 1: than golf once a day out. Wants to do something else,

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Speaker 1: make it an affair, make it something else for entertainment

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Speaker 1: purposes and bar We've talked about it, Evan and I.

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Speaker 1: When live in game sports betting hits where you can

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Speaker 1: sit on eighteen and with every shot that's going on

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Speaker 1: around the course, the algorithms are spinning and the odds

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Speaker 1: are constantly updating chance to win the tournament back nine

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Speaker 1: best American finish. That is going to really drive interest

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Speaker 1: in the game because you don't have to just look

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Speaker 1: at the golf. You're they're doing something else, and that's

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Speaker 1: keeping your interest. See outside of some fan running out

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Speaker 1: on the chorus wearing your shirt that readsigned with titlists,

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Speaker 1: I would like to see the fans start yelling on

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Speaker 1: the golf course and enjoy themselves. It's I mean, yes,

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Speaker 1: it's been for many years. It's you know, I know,

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Speaker 1: the the die hard golf fans will say, oh, shut up, bar,

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Speaker 1: but it's something It would help the sport at least

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Speaker 1: I think so, not just the die hearts golf fans.

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Speaker 1: By the way, Movie Williams, they're clamoring from more Novie Williams.

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Speaker 1: Oh you're funny. By the way, Kobe Bryant he won

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Speaker 1: the Oscar. He had a short and he won it.

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Speaker 1: It was as animated short. The animation is in pencil

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Speaker 1: sketch and uh it was his tribute to basketball. Uh.

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Speaker 1: The short itself was fine, I thought, But that's not

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Speaker 1: where the controversy was. Still it was fine. I give

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Speaker 1: it a thumbs up. Where the problem is coming in

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Speaker 1: is people took the Twitter saying hey, wait a minute, Uh,

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Speaker 1: we're talking about this big movement in Hollywood, and you

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Speaker 1: give the award to a man who faced accusations himself

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Speaker 1: several years ago. But does the work speak for I mean,

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Speaker 1: the work is the work. I don't know how you

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Speaker 1: would separate judge in the work, right, so I don't

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Speaker 1: know how you would separate it, but I but I

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Speaker 1: can tell you. The immediate sports Fan Basketball insider joke was, Hey,

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Speaker 1: it's good to see that Kobe finally won his first

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Speaker 1: oscar without shack, So that tells you their strained relationship

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Speaker 1: between the two when they were like that. One was

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Speaker 1: pretty good, very from a sports oscar perspective. I'm much

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Speaker 1: more interested in Icarus, the movie that won the Russian documentary,

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Speaker 1: which is a story about a guy who who set

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Speaker 1: out to prove that doping is pretty easy in in

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Speaker 1: cycling and then stumbled upon this Russian head of the

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Speaker 1: of the anti doping agency down in in Russia who

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Speaker 1: blew the lid off the entire Russia doping scandal, the

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Speaker 1: reason why there was no quote unquote Russian team at

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Speaker 1: the Olympics this year. It's a fantastic story. Uh, and

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Speaker 1: I would recommend watching that over deer basketball. Yeah. Well,

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Speaker 1: I like when he took on the really hard test

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Speaker 1: proving that it's pretty easy to dope in cycling. He

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Speaker 1: really took on a tough us there. Well, which brings

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Speaker 1: me to another point, is is cycling done because there's

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Speaker 1: been such a big scandal about this man we're killing. Yeah,

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Speaker 1: the cycling organization is going to write me a nasty gram,

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Speaker 1: But I'm just wondering. I mean, look at some lance

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Speaker 1: arms strong, it goes, it goes on and separate the

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Speaker 1: purity of sport from the entertainment, and more and more

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Speaker 1: sport is moving whole hog to entertainment. Look at ESPN.

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Speaker 1: What's the E stand for. There's a reason it's first.

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Speaker 1: Entertainment comes before the sports. It's that's what it is.

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Speaker 1: People want to see others do superhuman feats, whether it's

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Speaker 1: hit six d foot home runs, whether it's climbed the

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Speaker 1: Pyrenees and some ungodly time that nobody should be able

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Speaker 1: to do. Are we not entertained? We watch because we

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Speaker 1: enjoy it. Well, that's the thing is you can. Here

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Speaker 1: I go again. You can you can take this drug

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Speaker 1: and yes it will enhance your performance, but it's not

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Speaker 1: like having a motorized bike on the course. You still

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Speaker 1: have to perform. And it's the same way in baseball, football, basket,

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Speaker 1: you name any sport. I'm wondering if we hit the

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Speaker 1: time now where it's like, all right, guys, have at it.

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Speaker 1: I'm amazed at what sports get caught in the doping

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Speaker 1: conversation and what don't right. Baseball fans made it clear

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Speaker 1: they clearly care about what records were broken by somebody

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Speaker 1: who was taking steroids or whatnot. Football fans don't care.

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Speaker 1: You know, there's rarely been a football steroid scandal. And

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Speaker 1: I know the three of us would sit here and

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Speaker 1: we'd be lying if we said that we didn't think

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Speaker 1: they were taking steroids. Right. There are certain sports, and

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Speaker 1: cycling is another one of these, like baseball, where it

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Speaker 1: became a huge deal and now all the fans care

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Speaker 1: and there is a huge inquest to rid out all

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Speaker 1: the dopers. The truth is that if you don't care

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Speaker 1: as much about or you let people do it, or

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Speaker 1: maybe you legalize it in a healthy way, there's a

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Speaker 1: better way to approach doping than the way that baseball

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Speaker 1: and the Mark Cuban approach. Just let's get the doctors involved,

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Speaker 1: absolutely well, you think about it. When Sammy's here, I

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Speaker 1: go Ammie Sosa back cracky when they were on the

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Speaker 1: home run charge and baseball needed a boost. I've look

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Speaker 1: in every bad for McGuire and I watched, you watched,

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Speaker 1: and gee, I wonder if baseball knew. You know that

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Speaker 1: both of them were involved in quote unquote doping. I

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Speaker 1: don't know what they knew. I know what I know

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Speaker 1: about me, and that there was one player during the

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Speaker 1: time that when I when they went to commercial and

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Speaker 1: they'd say do up in the next half inning. There's

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Speaker 1: only one player I hung around for sat through the

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Speaker 1: commercial in the half inning, Bonds. I wanted to see

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Speaker 1: this guy hit because you just didn't know what he

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Speaker 1: was gonna do. That's pretty powerful stuff. I remember seeing

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Speaker 1: him not two in the drink when he was at

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Speaker 1: his home park in San Francisco, and it was one

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Speaker 1: of the greatest things I've ever seen. I didn't care

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Speaker 1: if he was doing whatever. I shouldn't say it, but

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Speaker 1: I you know, I was just enamored by his performance.

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Speaker 1: It's hey, this is the business of sports. If if

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Speaker 1: it hurt the bottom line, if people turned away in

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Speaker 1: mass if people didn't watch on TV, things would have

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Speaker 1: been cleaned up pretty darn fast. Fact remains, the numbers

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Speaker 1: are going up. This is the Bloomberg Business of Sports Podcast.

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Speaker 1: I'm Michael Barr, along with Scott Sashnik and Evan Novi Williams.

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Speaker 1: We're here each and every Monday and Friday exploring the

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Speaker 1: world of money in sports. Join us again at the

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Speaker 1: end of the week when we speak with some of

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Speaker 1: the brightest minds in the sports business world. You're listening

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Speaker 1: to Bloomberg Business of Sports on Bloomberg Radio around the

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Speaker 1: world and online as an Apple podcast on night time