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Speaker 1: Coach, the energy out there felt different. What changed for

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Speaker 1: the team today?

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Speaker 2: It was the new game day scratches from the California

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Speaker 2: Lottery players. Everything. Those games sent the team's energy through

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Speaker 2: the roof.

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Speaker 1: Are you saying it was the off field play that

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Speaker 1: made the difference on the field.

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Speaker 2: Hey, little play makes your day, and today it made

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Speaker 2: the game. That's all for now, Coach, one more question.

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Speaker 1: Play the new Los Angeles Chargers, San Francisco forty nine

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Speaker 1: ers and Los Angeles Rams scratchers from the California Lottery.

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Speaker 1: A little play can make your day. Peace made responsibly.

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Speaker 1: Must be eighteen years or older to purchase plate or claim.

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Speaker 3: My graduates from my school being forced back drop bag drop, Mike,

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Speaker 3: drop back, drop drop.

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Speaker 4: All right, guys, welcome back EYL Atlanta Headquarters. This is

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Speaker 4: gonna be a special episode for a variety of different reasons.

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Speaker 4: But you know, we travel around a lot. One of

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Speaker 4: my favorite things to do when our travel is to eat.

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Speaker 4: I'm a foodie, even though I'm a pescytarian. I don't

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Speaker 4: eat a lot of food, but I do enjoy fool

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Speaker 4: and I definitely love Southern cuisine. Soulful very important to me.

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Speaker 4: Oh so, when we went to Houston. They told us.

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Speaker 5: I'm not even sure how we actually got turned onto it.

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Speaker 6: I think we visited the first time we went to Houston,

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Speaker 6: and I think maybe Chris.

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Speaker 2: Senegal was like, chrisentege, that's what.

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Speaker 6: We got to check out this restaurant and we pulled

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Speaker 6: up to it and the line was three blocks long.

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Speaker 2: We're like, we can't wait, no line.

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Speaker 6: We're not we're not fans of doing lines, and so

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Speaker 6: this time nothing was to say Chouter.

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Speaker 4: Chris, he made the phone for He was like, I'm

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Speaker 4: taking out to the breakfast club. Breakfast Eat breakfast.

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Speaker 2: Clus' man, I'm man.

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Speaker 4: So Marcus Davis, the owner of the breakfast club, was

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Speaker 4: actually there when we was eating. We had like thirty

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Speaker 4: people with us and they was, you know, scarfing down.

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Speaker 2: Their food service was immaculate.

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Speaker 5: Yes, the food came out within five minutes.

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Speaker 2: It was crazy. Never see anything like that.

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Speaker 4: Within that he came, he introduced himself and we had

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Speaker 4: a conversation and we were talking about a lot of

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Speaker 4: things in business, real estate play. And then they would

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Speaker 4: educating me like how he's more than just a restaurant

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Speaker 4: tour He's an investor.

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Speaker 5: The businessman does a lot of different things. So I'm like,

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Speaker 5: we should definitely interview him. Yeah, so you know, put

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Speaker 5: the request in, We get the interview and made it happen.

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Speaker 6: Got a text message I said, let's do it, I mean,

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Speaker 6: and we talked about a lot about people, you know,

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Speaker 6: investing in their communities, a lot of people talking about

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Speaker 6: buying back the block, and we spoke about that with Chris,

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Speaker 6: and we didn't know that it was also happening in

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Speaker 6: other ways, right, So like the restaurant business that after

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Speaker 6: after night light night life business, it's a different way

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Speaker 6: to own the block. So it's gonna be an interesting story, man,

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Speaker 6: historic one, historic, one for the age.

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Speaker 5: Yes, so this is gonna be dope.

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Speaker 4: We're gonna talk about the restaurant business, were gonna talk

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Speaker 4: about real estate, We're gonna talk about branding, trademarks all

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Speaker 4: of the year above.

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Speaker 5: So first and phone, well, thank you for joinings, appreciate it.

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Speaker 2: And thank you for having me. Brother. I am excited

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Speaker 2: to be here with y'all. I appreciate the invitation and

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Speaker 2: appreciate the opportunity, you know, or good or good And

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Speaker 2: more importantly, man, I'm I'm as I told look as

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Speaker 2: I told you when I when I saw you, you

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Speaker 2: came to the restaurant, and I shook your hand like

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Speaker 2: I was your uncle shaking you. I was like, hey, man,

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Speaker 2: how you doing. You'll do it. I'm good. Good. He

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Speaker 2: looked at me like, hey, But I was just genuinely

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Speaker 2: excited man, to see y'all, because I was genuinely excited

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Speaker 2: about you know this, this, this movement that that that

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Speaker 2: y'all have been on the forefront of changing the dialogue

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Speaker 2: in the barbershop and and and beyond.

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Speaker 4: I appreciate that. Thank you so much. All Right, so

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Speaker 4: let's get into this. So you've built a nice portfolio

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Speaker 4: for yourself in the restaurant. I believe you have four

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Speaker 4: storefront properties. Then you have a restaurant inside the airport

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Speaker 4: inside the airport. Yeah, that I'm sure as a money maker.

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Speaker 4: And then you have real estate places as well. So

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Speaker 4: how what was your starting point into getting into the

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Speaker 4: restaurant business.

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Speaker 2: So my starting point for getting to the restaurant business

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Speaker 2: man goes back to when I was a kid. My father,

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Speaker 2: who was a huge inspiration in my life. He was

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Speaker 2: an educated by profession, but he was passionate about two things,

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Speaker 2: and he was damn good at both. Of them. One

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Speaker 2: was music. He was a musician, and the other was food.

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Speaker 2: You know, best cook I ever met. And he was

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Speaker 2: the person that was responsible for showing me how to

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Speaker 2: create spaces where people enjoyed themselves. So when you say,

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Speaker 2: you know, ask me what do I do? I create

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Speaker 2: spaces that facilitate memories and moments of fellowship. And that

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Speaker 2: came from my father, you know, putting food on the

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Speaker 2: stove and inviting folks over, and you know the laughter

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Speaker 2: that occurs in your house from folks enjoyed themselves. And

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Speaker 2: that was my interest into the food business. He had

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Speaker 2: a side aside, catering business. First place I got hired,

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Speaker 2: First place I got fired. Yeah, very important, both of

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Speaker 2: them both important. Yeah yeah yeah, Pop Pop Pops fired me.

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Speaker 2: So he had this catering business, right and uh he

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Speaker 2: he did weddings and banquets and things like that. And

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Speaker 2: so he would bring my brothers and I to go

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Speaker 2: and work the events. And uh, working the event meant

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Speaker 2: working the front side and the backside. The backside was

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Speaker 2: all the prep work. The front side was putting on

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Speaker 2: our bow ties and combo bums and survey. So one

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Speaker 2: day I was slacking just a little bit and he

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Speaker 2: told me. He warned me. He said, hey, you keep slacking,

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Speaker 2: you're not gonna make the trip, which was which was

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Speaker 2: kind of devastating because my cousins and my brothers it

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Speaker 2: was fun, but we also made money paid us. Yeah.

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Speaker 2: I didn't make that trip. He told me. I had

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Speaker 2: to sit this one. I so, yeah, he fired me.

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Speaker 2: I got it, I got it backed up. But go ahead.

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Speaker 6: So you said your dad was educated by trade. He

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Speaker 6: was educated by it, and I know you were educated

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Speaker 6: by trade. Oh, so I get this question a lot. Yeah,

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Speaker 6: it's like Troy, I know you were a teacher. I

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Speaker 6: know you were teaching. Obviously you were a history teacher.

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Speaker 6: They asked me all the time, like when did you

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Speaker 6: know it was time to transition? How was that transition?

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Speaker 6: So what was that like for you going from the

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Speaker 6: classroom or were you doing both at the same time.

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Speaker 2: So Noah wasn't doing both at the same time. The

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Speaker 2: difference for me was I was in food before I

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Speaker 2: went into education. Gotcha, I worked, you know after my father.

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Speaker 2: I started working in food when I was fifteen, worked

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Speaker 2: in fast food, worked my way up from you know,

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Speaker 2: fries to you know, sandwiches to cash here to night

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Speaker 2: manager to day manager, so on and so forth. Real

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Speaker 2: coming to American Yeah, yeah, the whole, the whole shabank,

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Speaker 2: and work my way all the way to you know,

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Speaker 2: a nice position in the corporate office. With the corporate house.

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Speaker 2: I said, I was a troubleshooter for a particular region.

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Speaker 2: But nonetheless, when I when I left the company, I said,

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Speaker 2: well what am I gonna do now? And I started

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Speaker 2: teaching school. I went to the family business. Mom and

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Speaker 2: dad both thirty year educators. So I went into the

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Speaker 2: family business. But to ask you a question about when

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Speaker 2: did I know it was time to go? I knew

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Speaker 2: it was time to go when that that this ease

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Speaker 2: started to set in right where I was not comfortable

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Speaker 2: where I was, and I knew I was supposed to

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Speaker 2: be somewhere else, and uh, there was a moment. Oh,

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Speaker 2: speaking of real estate, this is how I found the

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Speaker 2: location for the breakfast club. I was dabbling in real

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Speaker 2: estate right when I left corporate. I left for a

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Speaker 2: six figure job, and so when I went into teaching,

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Speaker 2: you know, it wasn't a six figure job. So I

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Speaker 2: had to find a way that I had to find

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Speaker 2: a way to subsidize my income and I had to

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Speaker 2: find a way to fulfeel that entrepreneur me. So I

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Speaker 2: started dabbling in real estate, buying little pieces of property,

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Speaker 2: putting my plan together on how many little townhomes and

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Speaker 2: condos I was gonna build and how big I wanted

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Speaker 2: the portfolio to be by the time I got to

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Speaker 2: this age and when I could retire and so and

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Speaker 2: so forth. Because if I was gonna be in education,

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Speaker 2: you know, I had to have something to do. But

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Speaker 2: I'm going through the newspaper. And as I'm going through

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Speaker 2: the newspaper looking for spots, I found a spot for

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Speaker 2: a restaurant, uh, and it kind of piqued my interests.

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Speaker 2: Drove down and looked at it, talked to the lady,

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Speaker 2: left work on my lunch break, talked to the lady

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Speaker 2: about the spot, told I'd be back tomorrow. I went

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Speaker 2: back to my office, pulled out a legal pad and

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Speaker 2: wrote my resignation. I knew the menu, and I walked

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Speaker 2: in that building and saw that space. So I went

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Speaker 2: I went back to the office, pulled out a yellow

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Speaker 2: no pad, and I wrote my resignation because you know,

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Speaker 2: I saw the spot and I knew that it matched

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Speaker 2: where I wanted to be and what I wanted to

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Speaker 2: do as much. Don't get me wrong. I love the kids,

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Speaker 2: right love. I loved teaching right But but but I knew,

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Speaker 2: you know, deep down inside that that you know, restaurant

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Speaker 2: was what my passion was. And I knew deep down

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Speaker 2: inside that I was. I was an entrepreneur. And I

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Speaker 2: can't cage an entrepreneur.

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Speaker 6: So when you said something interesting during that, you said

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Speaker 6: it wasn't where you were comfortable, comfortable in terms of

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Speaker 6: fun end so it's comfortable.

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Speaker 2: I'm not in my purpose. I'm not where I'm supposed

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Speaker 2: to be. I know I'm supposed to be somewhere else,

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Speaker 2: and I had to get to it, you know, Like

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Speaker 2: I said, I knew, I knew I loved teaching, and

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Speaker 2: I knew I loved the kids. Uh And as much

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Speaker 2: as I thought about it as a career, the entrepreneur

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Speaker 2: and me knew that I was, I had to be

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Speaker 2: back out there just because you know that ADHD comes

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Speaker 2: sets in and you can't sit still. You gotta you know,

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Speaker 2: you gotta give birth. You're dealing with labor paints. Look,

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Speaker 2: I tell you, after I wrote the Resigonation, that wasn't

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Speaker 2: that wasn't the highlight of the story. It was a

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Speaker 2: two year drought before I actually got to open the restaurant. Uh,

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Speaker 2: and the time I quit my job, so I went

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Speaker 2: a whole lot of you know, showing up at my

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Speaker 2: mama house and my baby. Don't you think you ought

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Speaker 2: to go back and get you man? Look that over

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Speaker 2: those two years, my nickname had become Marcus gonna open

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Speaker 2: a restaurant Davis. That's what the fellas called me behind

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Speaker 2: my back, right, and and it was it was so crazy.

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Speaker 2: I was I was out one day and I went

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Speaker 2: to higher at the fellows. What's up? Man? So we

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Speaker 2: talked and you turn your back and you walk away.

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Speaker 2: And when you turn your back and you walk away

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Speaker 2: and you allowed laughter? Was that me? Right? And so Uh,

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Speaker 2: I just took it grain of salt and kept and

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Speaker 2: kept it moving because I knew where I was gonna do, right.

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Speaker 2: I knew it was taking a long time. You know,

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Speaker 2: I quit my job eighteen months before. Uh, and it

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Speaker 2: ain't looking so great. I've been turned down by bank

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Speaker 2: after bank, investor group after the investor group. But I

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Speaker 2: still believed in the picture that I saw the day

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Speaker 2: I walked into that building.

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Speaker 5: So how much did you bought a building for man.

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Speaker 2: So that's a whole nother story because the original deal

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Speaker 2: that we had ended up falling through, right because it

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Speaker 2: was something in like a quarter of a million dollars

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Speaker 2: uh in or in order to get that building, but

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Speaker 2: because all the pieces didn't fall into together, ended up

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Speaker 2: being twice as much.

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Speaker 6: So, yeah, that eighteen months that's got to be tough, right,

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Speaker 6: you left the position, right. Yeah, So now you're going

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Speaker 6: to banks, but you don't have income to show them

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Speaker 6: that you didn't get. So how are you approaching the

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Speaker 6: banks saying that you know, I need this loan when

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Speaker 6: you don't have the income to show them that you can.

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Speaker 2: Pay it back? Because I had a great idea, That's

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Speaker 2: what I'm telling the banks. Now, Look, here's one thing

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Speaker 2: that that that I want to share. Right One, Obviously,

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Speaker 2: the generational wealth in African American community doesn't exist the

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Speaker 2: way it could A should a will in the future

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Speaker 2: after eyl is done with doing what they're doing. But

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Speaker 2: the idea that we didn't have, my father didn't have

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Speaker 2: money to pass down. I found the things that he

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Speaker 2: did passed down, Right, My father instilled three great things

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Speaker 2: to me. One was, uh, save your money you know,

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Speaker 2: be a saveror Two was because he didn't know how

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Speaker 2: to he didn't know how to invest. Two was keep

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Speaker 2: your credit clean. And then the third one was know

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Speaker 2: how to bust your ass. You gotta work hard. And

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Speaker 2: so those three things paid off for me. And so

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Speaker 2: when I went to the bank, I had a seven

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Speaker 2: hundred credit school. Right when I went to the bank,

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Speaker 2: I did have some money stocked up in my savings account.

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Speaker 2: But it still wasn't enough for them. It still wasn't

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Speaker 2: enough for them, but they still rejected me. They still

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Speaker 2: turned me down. And here's the crazy part. They were

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Speaker 2: turning me down because restaurant has such a high failure rate.

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Speaker 2: And I heard that speech over and over and over again.

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Speaker 2: I got tired of hearing. I got so tired of here,

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Speaker 2: and I went to find out. I said, let me

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Speaker 2: find out what is it that makes because I'm sensitive.

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Speaker 2: This is my industry, and why y'all saying my industry

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Speaker 2: has such a high failure rate? And I bought it

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Speaker 2: down to a couple of things. One is lack of capitalization. Right,

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Speaker 2: a lot of restaurants failed because they started out underfunded.

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Speaker 2: Second one is a lot of people go into this

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Speaker 2: business because it's sexy and they don't have the experience

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Speaker 2: to know how to work in this business. My approach

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Speaker 2: to the bank turned different. I started going into the

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Speaker 2: bank and told him I had done my research on

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Speaker 2: you know why they were failing funding and experience, And

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Speaker 2: I said, look, I got eleven years in this business.

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Speaker 2: I've you know, turned p and ls from losing two

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Speaker 2: hundred and fifty thousand dollars for a company to making

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Speaker 2: that store profitable. So I got eleven years in this business,

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Speaker 2: and you got a tank of money back there. We

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Speaker 2: can solve this problem. Just give me some of them

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Speaker 2: so I can open the restaurant. Yeah, he wouldn't. He

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Speaker 2: wouldn't buying it. He wouldn't have it.

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Speaker 5: So how did so? Eventually a bank loans your money.

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Speaker 5: How'd you get the money?

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Speaker 2: Now? Eventually a family friend. The most common way entrepreneurs

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Speaker 2: African American get funded is that family friend. Law and

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Speaker 2: a family friend who knew that I was on now

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Speaker 2: a twenty four month journey, and I was that we

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Speaker 2: were together, and then and his wife walked in and

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Speaker 2: said that you're still trying to open your restaurant. I said, yes, mama.

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Speaker 2: I was a nickname. I guess my mom still, well,

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Speaker 2: you need to go in there and talk to Papa.

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Speaker 2: I went in there and talked to pop. Paul said,

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Speaker 2: I showed him my plane. Uh, he agreed to meet

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Speaker 2: me at the location. We met at the location, and uh,

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Speaker 2: he wrote me at check, what a bit chack? What

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Speaker 2: did you see? Right?

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Speaker 6: So when you saw it two years ago, you said,

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Speaker 6: you walked in, you knew it. It was just the

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Speaker 6: place I had to be. What were the characteristics that

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Speaker 6: you saw that you said this is going to be.

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Speaker 2: The place is one of the one of the common

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Speaker 2: questions that I get on Saturday morning, Sunday morning, and

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Speaker 2: the place is bumping, as you said, lying three blocks

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Speaker 2: up the street. I'm often asked, and this is this

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Speaker 2: is a point that that that you know, entrepreneurs have

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Speaker 2: to have to get lines out the door, places bumping,

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Speaker 2: And I get called up to the table and they say, baby,

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Speaker 2: let me ask you a question. Did you ever think

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Speaker 2: that this? Yes, I did. It got so it got

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Speaker 2: so common that I started answering it before. And the

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Speaker 2: reason I started doing that was because I wanted them

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Speaker 2: to understand the power of vision. Right. So when I

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Speaker 2: took that exit, I saw something completely different than the

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Speaker 2: dilapidated building that sat there. It was run down, it

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Speaker 2: was unattractive, it was in a desolate area. But that's

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Speaker 2: not what I saw, right. I saw this nice esthetic.

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Speaker 2: I saw this nice, bright yellow building. I saw on

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Speaker 2: the inside where the dusty tables and cheers were in

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Speaker 2: the torn out ceiling. I saw, you know, nice mahogany

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Speaker 2: wood with colorful walls and paintings on the wall. And

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Speaker 2: I saw people sitting in there, and I heard Miles Davis,

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Speaker 2: I heard John Coltrane playing. So my response to that is, yes,

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Speaker 2: I did think it was gonna happen. I saw you

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Speaker 2: here before you got here, and so I shared with

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Speaker 2: and so you asked about that twenty four months. The

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Speaker 2: reason that vision is so important was because after being

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Speaker 2: turned down by bank after bank, and that investor group

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Speaker 2: after invest room, the only thing I had to hold

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Speaker 2: on to was a picture that I hate in my head,

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Speaker 2: and that's what kept me sane at night, and that's

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Speaker 2: what kept me hopeful in the daytime.

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Speaker 6: Hennessy celebrates those who never stop and never settle in there,

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Speaker 6: never end in pursuit of greatness. Maurice Ashley lives this

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Speaker 6: passion through his love of chess. He made history in

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Speaker 6: nineteen ninety nine as the world's first black grand master.

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Speaker 6: An inspiring story of intellect and brilliance. His ability to

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Speaker 6: push the potential of his own mind to new levels

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Speaker 6: of greatness is universally inspiring. Visit www dot Hennessy dot

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Speaker 6: com to learn more about Maurice Ashley in the world

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Speaker 6: of the mind. There are no limits, Hennessy. Never stop,

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Speaker 6: never settle twenty one and over. Please drink responsibly.

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Speaker 4: So moving along as far as the business is successful,

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Speaker 4: I would So you've been in business for two decades,

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Speaker 4: but you said one of the main reasons why restaurants

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Speaker 4: fails because cash flow and not being properly funded.

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Speaker 5: Because it's ups and downs right right right.

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Speaker 4: And you know you have to pay your staff no

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Speaker 4: matter why. You have to pay chefs, no matter what.

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Speaker 4: You got to pay the light bill, no matter what.

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Speaker 4: But you might have a bad week, or you may

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Speaker 4: have you know, some downturns, you might have bad weather.

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Speaker 4: How have you been able to get those obstacles and

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Speaker 4: still be profitable for twenty years?

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Speaker 2: Man? Look, I tell you one. When I started the business,

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Speaker 2: I made sure that I had money saved up, Right,

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Speaker 2: I said, I want to make sure I have at

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Speaker 2: least six months of rent in the bank, right, and

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Speaker 2: I want to have some payroll stacked up because I

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Speaker 2: didn't want to run in a week to week and

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Speaker 2: I had already, you know, agreed what I was going

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Speaker 2: to personally contribute to the to the business and that

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Speaker 2: and that, and that went well for a while, but

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Speaker 2: I did I did run into I did run into

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Speaker 2: a wall at one point, kind of like the moment

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Speaker 2: we have in right now, right, two thousand and six, Yeah,

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Speaker 2: think about it. Two thousand and six, gas went up, right,

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Speaker 2: the last two years of Bush. I'm not blaming him.

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Speaker 2: I'm just giving you know timeframe. Last two years of Bush,

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Speaker 2: gas went up, and the price of food shot up, skyrocketed.

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Speaker 2: It was the highest food had been since the nineteen eighties. Right,

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Speaker 2: So we had these transportation surcharges, right, We had We

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Speaker 2: had food that calls there was outrageous. And the problem

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Speaker 2: I ran into is that I couldn't move my prices

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Speaker 2: up fast enough. And I'll never forget, man, I'm having

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Speaker 2: I'm having, you know, a moment because this is this is,

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Speaker 2: this is when I think, oh, man, I've been successful

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Speaker 2: for five or six years, and it's about to something's

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Speaker 2: about to happen. And man, I called one of my

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Speaker 2: mentors who had been in business for thirty years Frenchish chicken.

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Speaker 2: They ever, you know that long standing chicken business in

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Speaker 2: the city of Houston, And next time y'all come, we

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Speaker 2: gotta take it to get some go there. You gotta go, Okay,

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Speaker 2: I gotta go. So I called him and I said, hey,

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Speaker 2: I want to talk to you because I don't know

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Speaker 2: how to figure this out. And he came in and

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Speaker 2: it was a five minute conversation. Was less than that.

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Speaker 2: He walked in. He said, first of all, stop always

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Speaker 2: god damned crying. I can't hear what you're saying over there.

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Speaker 2: I'm keeping it real. I'm keeping it real. If you

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Speaker 2: ever had some long nights and days as an entrepreneur,

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Speaker 2: you know, yay for you, but they come, they happen,

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Speaker 2: and so uh, he said, you know, this is what

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Speaker 2: you need to do. And he looked at the menu

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Speaker 2: and he had me make the price to Johnson and

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Speaker 2: I said, mister King, I can't. I can't make the

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Speaker 2: adjustments that quick because I'm gonna run people away. He said,

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Speaker 2: if you don't, they're gonna run away anyway, right, because

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Speaker 2: your door's gonna be closed. So I learned the value blessing.

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Speaker 2: Going back to what you're saying, So I from from

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Speaker 2: that day forward, I never priced a grit or a

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Speaker 2: piece of chicken based on today. I always priced it

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Speaker 2: based on tomorrow. And then I moved from pricing for

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Speaker 2: tomorrow to moving it to next month and next year,

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Speaker 2: and today I tell entrepreneurs, do not be afraid to

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Speaker 2: price for being in business next week, next month, and

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Speaker 2: next year. Don't get caught where you have to catch up.

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Speaker 2: And there's a whole lot to not pricing for today, right,

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Speaker 2: there's a lot to it. It's a lot to pricing

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Speaker 2: for tomorrow. That means not just having payroll, not just

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Speaker 2: having rent, but it also means making sure that you

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00:20:08,119 --> 00:20:12,480
Speaker 2: have the right insurance policy for when you have things

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Speaker 2: like hurricanes. We have a little thing called hurricanes down

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Speaker 2: in Houston, right making sure that you have the right

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Speaker 2: attorney on retainer. Because the insurance company ain't gonna want

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Speaker 2: to give you the money that they're supposed to give you.

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Speaker 2: You got to go and fight them. Making sure that

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Speaker 2: you have the right CPA where your books are in order,

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Speaker 2: so that when the disaster relief come, you can just

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Speaker 2: pick up the phone or shoot an email to your

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Speaker 2: CPA and say, hey, they say they need this, send

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Speaker 2: it over to them. Right, So, all of those things

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Speaker 2: come into play. And the other one, which is probably

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Speaker 2: one of the most important, if there's one more important

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Speaker 2: than the other, it's cash reserves. Making sure that you

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Speaker 2: price so that you can save money. And if you

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Speaker 2: price where you can save money when the days come

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Speaker 2: where ain't no business, when the weeks come where you

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Speaker 2: know sales are low, when the months come where there's

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Speaker 2: a pandemic or an ice storm or what have you,

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Speaker 2: you can keep the ship afloat during that time. And

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Speaker 2: so that that's how I've been able to over the

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Speaker 2: last two decades do that is make sure that we

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Speaker 2: price accordingly and make sure we do the right thing

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Speaker 2: with the resources that we are keeping the reserve.

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Speaker 4: So when you say, don't price your food for today,

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Speaker 4: prices for tomorrow, prices for next year.

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Speaker 2: Food costs.

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00:21:26,240 --> 00:21:28,359
Speaker 4: We interviewed the entrepreneur that was in the restaurant business

432
00:21:28,400 --> 00:21:29,840
Speaker 4: early on, and he was talking about food costs. He

433
00:21:29,880 --> 00:21:31,800
Speaker 4: was the first person who actually explained and broke down

434
00:21:31,840 --> 00:21:34,480
Speaker 4: food court when he was like the average entrepreneur, they

435
00:21:34,520 --> 00:21:36,840
Speaker 4: selling fits sandwiches for five dollars and he's asking him

436
00:21:36,880 --> 00:21:38,960
Speaker 4: why and he's like, I just think it costs.

437
00:21:38,960 --> 00:21:40,200
Speaker 5: It should cost five dollars.

438
00:21:40,320 --> 00:21:42,560
Speaker 4: Yeah, He's like, that's not really a set science and

439
00:21:42,640 --> 00:21:45,200
Speaker 4: how to actually price it? Like, so can you explain,

440
00:21:45,280 --> 00:21:47,679
Speaker 4: like how you evaluate food costs and what do you

441
00:21:47,720 --> 00:21:49,120
Speaker 4: mean by price it for next year?

442
00:21:49,200 --> 00:21:50,479
Speaker 5: Price it for you know?

443
00:21:50,640 --> 00:21:53,199
Speaker 2: So, yeah, so that rules in restaurant, right. You know,

444
00:21:53,240 --> 00:21:55,600
Speaker 2: you have a certain percentation that labor should be at.

445
00:21:55,640 --> 00:21:57,879
Speaker 2: Some people say, oh, we're gonna be at about you know,

446
00:21:58,000 --> 00:22:00,919
Speaker 2: twenty eight twenty five percent labor. Say we're gonna be

447
00:22:00,920 --> 00:22:04,240
Speaker 2: at about fourteen fifteen percent food costs or you rent,

448
00:22:04,880 --> 00:22:07,040
Speaker 2: those expenses should be no more than eight percent there.

449
00:22:07,359 --> 00:22:09,880
Speaker 2: You know, different people have different theories on those numbers,

450
00:22:10,040 --> 00:22:15,840
Speaker 2: but they fall within a similar range. Right. The science

451
00:22:15,920 --> 00:22:19,960
Speaker 2: behind what you're asking about is making sure that you're

452
00:22:19,960 --> 00:22:23,119
Speaker 2: not just trying to hit that number, but that you

453
00:22:23,440 --> 00:22:29,000
Speaker 2: actually having enough to Okay, my general council costs X

454
00:22:29,080 --> 00:22:32,160
Speaker 2: amount of year, right, which is X amount of month, right,

455
00:22:32,240 --> 00:22:33,760
Speaker 2: So I got to make sure that I got enough

456
00:22:33,760 --> 00:22:37,679
Speaker 2: to cover that. My insurance policy costs this much. I

457
00:22:37,680 --> 00:22:39,280
Speaker 2: got to make sure I have enough to cover that.

458
00:22:39,520 --> 00:22:41,520
Speaker 2: So whereas you might go in and do the price

459
00:22:41,560 --> 00:22:43,760
Speaker 2: and just to hit that percent, but then you also

460
00:22:43,840 --> 00:22:46,880
Speaker 2: go in and price so that you can cover those

461
00:22:46,960 --> 00:22:48,000
Speaker 2: additional costs.

462
00:22:48,600 --> 00:22:50,280
Speaker 6: One of the things he talked about too, is obviously

463
00:22:50,320 --> 00:22:54,200
Speaker 6: when you build an establishment built by somebody that looks

464
00:22:54,200 --> 00:22:56,159
Speaker 6: like us, as hiring people that look like us, right,

465
00:22:56,320 --> 00:22:59,280
Speaker 6: And so I wanted to obviously everything that you just named,

466
00:22:59,280 --> 00:23:02,680
Speaker 6: you've been through a pen, right, You've been through natural disasters,

467
00:23:03,080 --> 00:23:04,520
Speaker 6: we've been through food.

468
00:23:04,400 --> 00:23:08,200
Speaker 2: Prices going up. How has staffing been for you? Right?

469
00:23:08,280 --> 00:23:10,400
Speaker 6: Having people to come in and go out that look

470
00:23:10,520 --> 00:23:12,320
Speaker 6: like us? Because when we came it was like them,

471
00:23:12,440 --> 00:23:14,679
Speaker 6: everybody's happy to be here. Has that always been the

472
00:23:14,720 --> 00:23:16,920
Speaker 6: case or is that something that was trialing error and

473
00:23:16,960 --> 00:23:18,840
Speaker 6: you have to figure it out how to get people

474
00:23:18,840 --> 00:23:19,359
Speaker 6: that look like us.

475
00:23:19,359 --> 00:23:22,560
Speaker 2: So those those are two separate things, right one one

476
00:23:23,440 --> 00:23:27,600
Speaker 2: staffing like staffing right now is incredibly tough because the

477
00:23:28,280 --> 00:23:32,400
Speaker 2: country shifted, right, the world shifted, and for those entrepreneurs

478
00:23:32,440 --> 00:23:34,479
Speaker 2: who don't know, it's not going to shift back. So

479
00:23:34,640 --> 00:23:37,080
Speaker 2: get out of that thought about you know, when things

480
00:23:37,119 --> 00:23:38,840
Speaker 2: get back to where they were. It's not going back

481
00:23:38,880 --> 00:23:41,520
Speaker 2: to what they were. Throughout the history of the world,

482
00:23:41,720 --> 00:23:45,520
Speaker 2: when major shifts happen, they don't just go back. They

483
00:23:45,680 --> 00:23:48,480
Speaker 2: go back ten percent, fifteen percent percent, but they never

484
00:23:48,520 --> 00:23:50,880
Speaker 2: go back one hundred percent. Right, So we won't get

485
00:23:50,920 --> 00:23:55,480
Speaker 2: back to what we were doing as a restaurant or

486
00:23:55,520 --> 00:23:59,199
Speaker 2: as a country. Right from from restaurants to to you know,

487
00:23:59,400 --> 00:24:02,840
Speaker 2: fortune five hundreds, nobody is going back to get you know,

488
00:24:02,840 --> 00:24:06,480
Speaker 2: they had a million square feet of office space, right

489
00:24:06,760 --> 00:24:10,640
Speaker 2: and when the pandemic hit, they realized, I don't need

490
00:24:10,680 --> 00:24:12,800
Speaker 2: a million square feet of office space. I only need

491
00:24:12,800 --> 00:24:15,200
Speaker 2: one hundred thousand or five hundred thousand. So they're not

492
00:24:15,240 --> 00:24:17,560
Speaker 2: going to go back and get that million. Similarly, in

493
00:24:17,600 --> 00:24:19,679
Speaker 2: every business, that's something that's not going to change. It's

494
00:24:19,680 --> 00:24:24,399
Speaker 2: going to it's change forever. Right. So, But but in

495
00:24:24,480 --> 00:24:27,960
Speaker 2: terms of people, you know, it takes time to build

496
00:24:27,960 --> 00:24:30,520
Speaker 2: a staff, right, and building a staff you said everybody

497
00:24:30,560 --> 00:24:34,639
Speaker 2: was happy. Building a staff means building a culture, setting

498
00:24:34,680 --> 00:24:40,000
Speaker 2: a standard, setting expectations, and holding people to those standards

499
00:24:40,040 --> 00:24:43,560
Speaker 2: and expectations. Right, So I don't I personally don't do

500
00:24:43,840 --> 00:24:46,200
Speaker 2: you know, I hire managers, but I don't personally hire

501
00:24:46,520 --> 00:24:52,119
Speaker 2: day to day. My managers do that, but they're charged

502
00:24:52,200 --> 00:24:55,160
Speaker 2: with making sure that people who apply for this job

503
00:24:55,280 --> 00:24:58,280
Speaker 2: understanding where they're coming to work and understanding who you're

504
00:24:58,280 --> 00:25:01,840
Speaker 2: working for. Right when I did, when I did interviews,

505
00:25:02,760 --> 00:25:04,439
Speaker 2: it was it was cold, but it was but it

506
00:25:04,480 --> 00:25:06,440
Speaker 2: was it was real. You know, somebody come in and

507
00:25:06,440 --> 00:25:08,199
Speaker 2: say I want to work here, and you know, we

508
00:25:08,280 --> 00:25:11,120
Speaker 2: got articles on the wall and I would point to them,

509
00:25:11,160 --> 00:25:13,520
Speaker 2: I say, look, you see all those articles on the wall.

510
00:25:13,640 --> 00:25:16,919
Speaker 2: It's like, yeah, we have that already. We're known from

511
00:25:17,080 --> 00:25:21,800
Speaker 2: the Pacific to the Atlantic. What are you adding to this? Right?

512
00:25:21,880 --> 00:25:24,120
Speaker 2: What do you bringing to the table? And not only

513
00:25:24,160 --> 00:25:27,480
Speaker 2: what are you adding to this? How can I trust

514
00:25:27,560 --> 00:25:30,720
Speaker 2: you with these people who come in and inspect those things.

515
00:25:30,880 --> 00:25:33,840
Speaker 2: So it's it's it's about setting the stand to making

516
00:25:33,840 --> 00:25:37,879
Speaker 2: sure people understand, uh, the place that you work. I

517
00:25:37,960 --> 00:25:40,240
Speaker 2: was saying that at at at the restaurant, it's the

518
00:25:40,280 --> 00:25:42,640
Speaker 2: TVK way. This is who we are, this is what

519
00:25:42,640 --> 00:25:45,200
Speaker 2: we're about, this is what we do, and these are

520
00:25:45,200 --> 00:25:47,440
Speaker 2: the things that we do not do. Mm hmm.

521
00:25:47,920 --> 00:25:51,200
Speaker 4: So you talked about hiring employees in an era where

522
00:25:51,200 --> 00:25:55,280
Speaker 4: it's the great resignation and even now for jobs like

523
00:25:55,400 --> 00:25:57,040
Speaker 4: you know, for the rest of our things in the nature,

524
00:25:58,280 --> 00:26:03,040
Speaker 4: they can't fill them, right, Like those like jobs that's

525
00:26:03,080 --> 00:26:05,720
Speaker 4: not paying a lot of money, that require not a

526
00:26:05,720 --> 00:26:08,919
Speaker 4: lot of skill set. They're saying it's extremely hard to

527
00:26:08,960 --> 00:26:11,560
Speaker 4: fill those jobs right, right, Like even for young people,

528
00:26:11,640 --> 00:26:14,600
Speaker 4: they're just not working. I'm not really sure why, but

529
00:26:14,760 --> 00:26:16,919
Speaker 4: they can't fill those jobs. So how have you been

530
00:26:16,960 --> 00:26:19,480
Speaker 4: able to keep a staff and how have you been

531
00:26:19,520 --> 00:26:22,320
Speaker 4: able to you know, handle during that time or has

532
00:26:22,320 --> 00:26:23,120
Speaker 4: it affected you?

533
00:26:23,160 --> 00:26:26,280
Speaker 2: Oh? Yeah, I mean yes, I don't know anybody that

534
00:26:26,280 --> 00:26:28,320
Speaker 2: hadn't been affected. How have I been able to handle one?

535
00:26:28,440 --> 00:26:32,400
Speaker 2: I'm fortunate to have had long term team members, right,

536
00:26:32,440 --> 00:26:35,800
Speaker 2: I've got folks that have been with me four or five, seventeen,

537
00:26:36,400 --> 00:26:39,960
Speaker 2: fifteen years, right. So I have a core group and

538
00:26:40,200 --> 00:26:43,639
Speaker 2: the goal is to just build around that core group.

539
00:26:43,880 --> 00:26:46,159
Speaker 2: The core group understands who we are, what we're about,

540
00:26:46,520 --> 00:26:49,959
Speaker 2: They understand the TBKA, and they have the responsibility of

541
00:26:50,000 --> 00:26:55,320
Speaker 2: making sure that the people that come aboard protect who

542
00:26:55,400 --> 00:26:57,280
Speaker 2: we are and what we're about. And that's you know,

543
00:26:57,320 --> 00:26:59,760
Speaker 2: one of the things I share with my team is,

544
00:26:59,800 --> 00:27:03,280
Speaker 2: you know, I'm quick to tell a team member how

545
00:27:03,359 --> 00:27:05,720
Speaker 2: this is impacting you. You think that Johnny not doing

546
00:27:05,720 --> 00:27:08,240
Speaker 2: what he's supposed to do just affects Johnny. Then you're

547
00:27:08,280 --> 00:27:12,320
Speaker 2: solely mistaken. If you, as a teammate, don't hold your

548
00:27:12,359 --> 00:27:15,840
Speaker 2: teammate responsible for running the ball, for running the play,

549
00:27:16,040 --> 00:27:19,080
Speaker 2: shooting the shot, for you know, running the play that

550
00:27:19,080 --> 00:27:23,080
Speaker 2: we're supposed to run it, then we don't score. And

551
00:27:23,280 --> 00:27:25,960
Speaker 2: once you communicate that to them, then they start to

552
00:27:25,960 --> 00:27:30,280
Speaker 2: take ownership. Additionally, you know, my team understands I'm here

553
00:27:30,280 --> 00:27:33,359
Speaker 2: with y'all right now, I haven't I haven't fried a

554
00:27:33,440 --> 00:27:36,120
Speaker 2: wing or stirred a grit in quite some time now.

555
00:27:36,440 --> 00:27:38,840
Speaker 2: And I make sure that they understand that when people

556
00:27:38,960 --> 00:27:41,880
Speaker 2: show up for three block long lines, that they're coming

557
00:27:41,920 --> 00:27:45,119
Speaker 2: to see the work that they are producing. It's not

558
00:27:45,160 --> 00:27:48,080
Speaker 2: the work that I'm producing, right, And so I get

559
00:27:48,119 --> 00:27:51,600
Speaker 2: them to take ownership and pride in the work that

560
00:27:51,640 --> 00:27:54,840
Speaker 2: they're doing. That people are coming and waiting and sat

561
00:27:54,880 --> 00:27:56,840
Speaker 2: in the line that they heard about. They're coming to

562
00:27:57,000 --> 00:27:59,720
Speaker 2: see what you did, so show up, show out.

563
00:28:00,080 --> 00:28:02,880
Speaker 6: So let's talk about that. So obviously these lines every

564
00:28:02,920 --> 00:28:04,720
Speaker 6: time we go, Yeah, but.

565
00:28:04,760 --> 00:28:07,960
Speaker 2: They came because they heard y'all. Was kind I put

566
00:28:07,960 --> 00:28:10,520
Speaker 2: it out there. I was like, why hellas coming? There's

567
00:28:10,520 --> 00:28:15,200
Speaker 2: a rumor that they're in sound life. It's but I

568
00:28:15,600 --> 00:28:18,000
Speaker 2: did it always start that way? And what was the

569
00:28:18,080 --> 00:28:19,280
Speaker 2: marketing behind it? To me?

570
00:28:19,760 --> 00:28:22,679
Speaker 6: Right, souse, you're talking about twenty years in business to

571
00:28:22,720 --> 00:28:23,880
Speaker 6: have that type of reception.

572
00:28:24,160 --> 00:28:25,879
Speaker 2: I mean it's a landmark. Now when we go to Houston,

573
00:28:26,080 --> 00:28:27,639
Speaker 2: it's saying we have to go there. You have to

574
00:28:27,640 --> 00:28:30,000
Speaker 2: go there. And so what was the marketing behind it

575
00:28:30,080 --> 00:28:32,800
Speaker 2: to get people to come? Well, we know what. It

576
00:28:32,880 --> 00:28:37,120
Speaker 2: wasn't right. It wasn't Twitter, right, it wasn't Facebook right,

577
00:28:37,160 --> 00:28:39,720
Speaker 2: it wasn't Instagram right. I liked I like to brag

578
00:28:39,760 --> 00:28:41,600
Speaker 2: a little bit, right, I like the Jack cast. Hey,

579
00:28:41,600 --> 00:28:43,360
Speaker 2: that's cute what you doing? I like it? Keep doing it.

580
00:28:43,640 --> 00:28:45,520
Speaker 2: But I did it before we could reach you know,

581
00:28:45,520 --> 00:28:48,960
Speaker 2: people across the country with a single stroke of a thumb, right, right,

582
00:28:49,320 --> 00:28:52,239
Speaker 2: And so man, it was straight up guerrilla marketing, bro,

583
00:28:52,480 --> 00:28:55,040
Speaker 2: it was straight It was straight up gorilla. My first

584
00:28:55,120 --> 00:28:58,560
Speaker 2: day opening, I had a habit of getting out in

585
00:28:58,600 --> 00:29:01,120
Speaker 2: the street my day opening. This is true. So this

586
00:29:01,120 --> 00:29:04,760
Speaker 2: is what I did. I had flyers because I didn't

587
00:29:04,760 --> 00:29:07,120
Speaker 2: have I didn't remember. I told you that my family

588
00:29:07,120 --> 00:29:09,240
Speaker 2: and friend lost some money. Right, it was ten percent

589
00:29:09,280 --> 00:29:11,600
Speaker 2: of what I had projected this to be I built.

590
00:29:11,640 --> 00:29:14,000
Speaker 2: I put up you know, a two hundred and fifty

591
00:29:14,000 --> 00:29:17,160
Speaker 2: thousand dollars project costs, right, and we started with ten

592
00:29:17,200 --> 00:29:19,720
Speaker 2: percent of that if that right. So there was no

593
00:29:19,800 --> 00:29:21,800
Speaker 2: money to do the build out. There was no money

594
00:29:21,960 --> 00:29:24,880
Speaker 2: for this major marketing plan. Uh. The buildout was done

595
00:29:24,920 --> 00:29:27,080
Speaker 2: by me and my friends, me and my homeboys. Right.

596
00:29:27,240 --> 00:29:28,680
Speaker 2: I got to pitch in my office, me and my

597
00:29:28,720 --> 00:29:32,600
Speaker 2: mother building a table together, pitching my office, me and

598
00:29:32,600 --> 00:29:36,680
Speaker 2: my homeboy painting a wall together. Right, And I'm I'm

599
00:29:36,720 --> 00:29:39,880
Speaker 2: sure that y'all have had times where you know, people

600
00:29:40,280 --> 00:29:43,600
Speaker 2: kick in and for the costs, and so that that's

601
00:29:43,600 --> 00:29:45,680
Speaker 2: how it started. So we didn't have the marketing budget.

602
00:29:45,920 --> 00:29:47,800
Speaker 2: So I had, you know, I remember my business plan,

603
00:29:48,320 --> 00:29:53,440
Speaker 2: business plan important. I remember my business plan talking about

604
00:29:53,440 --> 00:29:56,200
Speaker 2: you know, advertising on the radio, advertising the newspaper, how

605
00:29:56,280 --> 00:29:58,400
Speaker 2: much I was gonna do that. All of that was

606
00:29:58,400 --> 00:30:00,800
Speaker 2: a wash. What I I had to do the start

607
00:30:00,880 --> 00:30:05,560
Speaker 2: this thing was I printed up these flyers and at

608
00:30:05,560 --> 00:30:08,560
Speaker 2: the corner of Alabama and Travis. I picked this location

609
00:30:08,680 --> 00:30:12,200
Speaker 2: because when you come off the highway, it's the entry

610
00:30:12,200 --> 00:30:16,960
Speaker 2: way into downtown. And so when when people will stop

611
00:30:16,960 --> 00:30:21,160
Speaker 2: at the light, I would go to their car and

612
00:30:21,200 --> 00:30:25,280
Speaker 2: panhamd them, try to sell them some grits. I'm shoving

613
00:30:25,320 --> 00:30:27,880
Speaker 2: flyers in in your wonder, in your wonder, in you wonder,

614
00:30:28,120 --> 00:30:30,600
Speaker 2: and I'm you know, I dart across the street before

615
00:30:31,240 --> 00:30:33,560
Speaker 2: before the light changed. Then from there I went back

616
00:30:33,600 --> 00:30:37,520
Speaker 2: in the restaurant and I gathered these. Uh. My nickname

617
00:30:37,560 --> 00:30:39,880
Speaker 2: was the muffin Man in the in the neighborhood, right

618
00:30:39,920 --> 00:30:42,560
Speaker 2: in the in the in midtown because I would get

619
00:30:42,560 --> 00:30:44,800
Speaker 2: these muffins and I would go from business to business,

620
00:30:45,120 --> 00:30:48,680
Speaker 2: knock on the door and then introduce myself right and

621
00:30:48,800 --> 00:30:51,240
Speaker 2: drop off some muffins so they can know who we are.

622
00:30:51,640 --> 00:30:53,880
Speaker 2: Left a little something some for So I mean that

623
00:30:53,880 --> 00:30:57,640
Speaker 2: that that was. That was honestly the organic. Uh. It

624
00:30:57,680 --> 00:30:58,880
Speaker 2: was a lot of grit. It was a lot of

625
00:30:58,920 --> 00:31:01,960
Speaker 2: grind and his the thing. So, yes, we have Instagram

626
00:31:02,000 --> 00:31:04,000
Speaker 2: to day and we use it. Yes we have Facebook

627
00:31:04,000 --> 00:31:06,040
Speaker 2: today and we use it. Yes we have Twitter and

628
00:31:06,120 --> 00:31:09,360
Speaker 2: we use it. But I don't dismiss grit and grind

629
00:31:09,920 --> 00:31:12,200
Speaker 2: at at at any time because I think you know

630
00:31:12,240 --> 00:31:17,680
Speaker 2: that sheer hustle uh is a compliment to the social media.

631
00:31:17,760 --> 00:31:20,240
Speaker 6: So was there a moment that somebody came and that

632
00:31:20,400 --> 00:31:24,080
Speaker 6: changed it, like was it a local like Houston celebrity

633
00:31:24,080 --> 00:31:26,880
Speaker 6: tent that came and it was like, now this becomes

634
00:31:26,880 --> 00:31:29,000
Speaker 6: a place or just it just built over town.

635
00:31:32,640 --> 00:31:36,480
Speaker 2: J Princeburgh, he came, all I got a funny story

636
00:31:36,520 --> 00:31:39,720
Speaker 2: about about Jay. Right, Uh, I pitched I pitched my

637
00:31:39,760 --> 00:31:43,240
Speaker 2: business plan to Jay. Yeah. Four it is before. That's

638
00:31:43,280 --> 00:31:46,960
Speaker 2: a whole nother story, and that's how. That's how. That's

639
00:31:47,000 --> 00:31:49,760
Speaker 2: that's how Jay became. Jay and I became friends. Right.

640
00:31:50,040 --> 00:31:53,240
Speaker 2: We built a relationship over time. Uh. And you know

641
00:31:53,280 --> 00:31:55,320
Speaker 2: he would always tell me, man, I showed Hey, I

642
00:31:55,320 --> 00:31:58,760
Speaker 2: didn't get in on this. What he saying when you

643
00:31:58,800 --> 00:32:02,200
Speaker 2: pitched you? Oh? Man, you know what, it's crazy because

644
00:32:02,320 --> 00:32:04,840
Speaker 2: when I pitched you to him. I mean that's it's

645
00:32:04,840 --> 00:32:07,800
Speaker 2: a longer story. When somebody introduced me to Jay and

646
00:32:08,160 --> 00:32:11,440
Speaker 2: we met, we talked, He came to the building and

647
00:32:11,920 --> 00:32:14,400
Speaker 2: the whole time, my mind has just blown. Right. He

648
00:32:14,520 --> 00:32:16,400
Speaker 2: was like, yeah, I'm gonna meet you. So he met me.

649
00:32:17,960 --> 00:32:19,920
Speaker 2: Mem me solo showed up. I gave him walked and

650
00:32:20,120 --> 00:32:23,200
Speaker 2: walked it through. He liked it. He actually liked it

651
00:32:23,200 --> 00:32:25,920
Speaker 2: a lot. That was some other things that came that

652
00:32:26,040 --> 00:32:28,240
Speaker 2: came up during that time that he had to handle,

653
00:32:28,680 --> 00:32:31,040
Speaker 2: and you know, we decided to call it a day.

654
00:32:31,480 --> 00:32:33,920
Speaker 2: But Jay was one of those people that when I

655
00:32:33,920 --> 00:32:37,320
Speaker 2: said I got turned down, that was one of those turndowns.

656
00:32:38,440 --> 00:32:42,200
Speaker 2: So but but but you asked, what was that moment, right,

657
00:32:42,520 --> 00:32:46,560
Speaker 2: I can't say, you know, a single moment. I can't

658
00:32:46,600 --> 00:32:50,400
Speaker 2: tell you. I can't tell you one one big moment, right.

659
00:32:50,400 --> 00:32:52,320
Speaker 2: And it's going back to that guerrilla tactic, right and

660
00:32:52,400 --> 00:32:54,800
Speaker 2: not having because my goal from day one was to

661
00:32:54,800 --> 00:32:58,680
Speaker 2: be known as a national eater. Right in two thousand

662
00:32:58,680 --> 00:33:00,440
Speaker 2: and one and ninety nine when I wrote The Big Playing,

663
00:33:00,440 --> 00:33:03,160
Speaker 2: the goal was to be known nationally. Even though there's

664
00:33:03,200 --> 00:33:06,040
Speaker 2: not a path there's a path forward today for that. Right.

665
00:33:06,680 --> 00:33:08,560
Speaker 2: Matter of fact, if you out there and you're doing

666
00:33:08,600 --> 00:33:10,560
Speaker 2: something good, and you're doing something well and you're not

667
00:33:10,640 --> 00:33:13,360
Speaker 2: known nationally, you're not known across your state or across

668
00:33:13,360 --> 00:33:15,800
Speaker 2: the region, then something you're not doing right. Because it's

669
00:33:15,920 --> 00:33:20,040
Speaker 2: so much easier and have so much access to everybody.

670
00:33:20,120 --> 00:33:23,760
Speaker 2: I mean, social media has just really changed and opened

671
00:33:23,800 --> 00:33:26,520
Speaker 2: things up to where I don't have to think solely

672
00:33:26,520 --> 00:33:29,760
Speaker 2: about marketing to the people around the corner, of marketing

673
00:33:29,760 --> 00:33:32,880
Speaker 2: to the people up the street. But I can deliberately

674
00:33:32,960 --> 00:33:35,920
Speaker 2: market to people in Atlanta. I can deliberately market to

675
00:33:35,960 --> 00:33:39,760
Speaker 2: people in Dallas, San Antonio, uh, so on and so

676
00:33:39,800 --> 00:33:43,640
Speaker 2: forth and so but but back then that didn't happen.

677
00:33:43,680 --> 00:33:46,080
Speaker 2: But I still had the desire to be naturally known

678
00:33:46,280 --> 00:33:48,400
Speaker 2: and I had to figure it out. So this was

679
00:33:48,440 --> 00:33:50,840
Speaker 2: one of the things that I did to figure it out. Uh.

680
00:33:50,960 --> 00:33:53,840
Speaker 2: They used to be you're familiar with Tom Joiner right,

681
00:33:53,960 --> 00:33:57,480
Speaker 2: had the hottest radio show on Earth right, And I

682
00:33:57,520 --> 00:33:58,920
Speaker 2: was like, man, I got to get on a Tom

683
00:33:59,000 --> 00:34:01,360
Speaker 2: Join and warning show. Get on that. I ain't got

684
00:34:01,400 --> 00:34:04,040
Speaker 2: Tom drying to show money though, so I can't, you know,

685
00:34:04,120 --> 00:34:07,800
Speaker 2: I can't just write a check. So they did this

686
00:34:07,840 --> 00:34:10,000
Speaker 2: thing called a sky Show where they would travel from

687
00:34:10,000 --> 00:34:11,719
Speaker 2: city to city and it was a big deal. Right,

688
00:34:11,719 --> 00:34:15,160
Speaker 2: they go to each city, everybody would come and you know,

689
00:34:15,200 --> 00:34:17,520
Speaker 2: they played on the radio. And I looked on the

690
00:34:17,520 --> 00:34:19,960
Speaker 2: thing they said he coming to Houston. I was like,

691
00:34:20,040 --> 00:34:21,920
Speaker 2: I gotta get on a Tom Join in the morning show.

692
00:34:22,000 --> 00:34:24,040
Speaker 2: What am I going to do? So I went out

693
00:34:24,040 --> 00:34:26,239
Speaker 2: and I dial in Houston is one O two, right.

694
00:34:26,280 --> 00:34:27,759
Speaker 2: So I went out and bought one hundred and two

695
00:34:28,040 --> 00:34:31,839
Speaker 2: Neon yellow shirts with with our logo on now got

696
00:34:31,920 --> 00:34:33,960
Speaker 2: up at four o'clock in the morning to go out

697
00:34:34,000 --> 00:34:36,600
Speaker 2: to the the to the coliseum where they were and

698
00:34:36,680 --> 00:34:40,120
Speaker 2: passed out one hundred and two shirts. Hey, put this on,

699
00:34:40,280 --> 00:34:41,799
Speaker 2: put the phone, put this on, and if I see

700
00:34:41,800 --> 00:34:44,480
Speaker 2: you on this side with the shirt on, free grits

701
00:34:44,480 --> 00:34:47,080
Speaker 2: on me. When we get back to the restaurant. And

702
00:34:47,239 --> 00:34:49,320
Speaker 2: when we got in the and we got in the auditorium,

703
00:34:49,400 --> 00:34:52,000
Speaker 2: got in the coliseum, it was, yeah, there's five thousand

704
00:34:52,000 --> 00:34:54,840
Speaker 2: people in there, but one constant throughout that room with

705
00:34:54,880 --> 00:34:57,840
Speaker 2: five thousand people, it's these little yellow specs And it

706
00:34:57,920 --> 00:34:59,600
Speaker 2: caught the attention to one of the dj It's like,

707
00:34:59,600 --> 00:35:01,560
Speaker 2: what these yellow shirts? One of them got it. It was

708
00:35:01,560 --> 00:35:03,080
Speaker 2: a dance competitions. One of them was on the stage

709
00:35:03,120 --> 00:35:05,839
Speaker 2: with the dance competition. One of the DJs mentioned, next

710
00:35:05,840 --> 00:35:08,759
Speaker 2: thing I know, we're back at the restaurant at the

711
00:35:08,840 --> 00:35:10,560
Speaker 2: end of the show, and all those people I promised

712
00:35:10,640 --> 00:35:14,160
Speaker 2: chicken too. They showed up and that that line was

713
00:35:14,160 --> 00:35:15,919
Speaker 2: out there, and I was like, we got to feed them.

714
00:35:16,200 --> 00:35:19,160
Speaker 2: But it paid off. Why because one of the guys

715
00:35:19,200 --> 00:35:22,120
Speaker 2: who was on the on the show ended up walking

716
00:35:22,160 --> 00:35:24,560
Speaker 2: in the restaurant, sitting down eating eating some chicken and

717
00:35:24,560 --> 00:35:27,360
Speaker 2: grips next thing. You know, Tuesday morning here on Monday

718
00:35:27,360 --> 00:35:29,960
Speaker 2: morning here on the air, It's like, man, I had

719
00:35:30,000 --> 00:35:32,279
Speaker 2: the best chance of the brine. Man, I had the

720
00:35:32,320 --> 00:35:36,839
Speaker 2: best fried chicken in Houston ever. You see what I'm saying. Yeah,

721
00:35:37,000 --> 00:35:39,920
Speaker 2: so you know that that was that was That was

722
00:35:39,960 --> 00:35:42,840
Speaker 2: a moment, but it was it was. Yeah, there's a

723
00:35:42,840 --> 00:35:46,040
Speaker 2: stroke of luck that's involved in that. But you know,

724
00:35:46,320 --> 00:35:48,560
Speaker 2: luck ain't worth nothing if you're not prepared for the moment.

725
00:35:49,000 --> 00:35:50,600
Speaker 2: You know, I could have just waited and said, well,

726
00:35:50,719 --> 00:35:52,120
Speaker 2: you know when it gets to come to come, I

727
00:35:52,160 --> 00:35:55,799
Speaker 2: hope it happened. Nah, it's faith, man, you got you.

728
00:35:55,880 --> 00:35:59,160
Speaker 2: It's fading and busting your ass. You know, you gotta

729
00:35:59,200 --> 00:36:01,359
Speaker 2: you got, you gotta at the working and you got

730
00:36:01,360 --> 00:36:03,120
Speaker 2: to be courageous about it. I have a stick on

731
00:36:03,239 --> 00:36:07,120
Speaker 2: my in my office on my deck behind my desk

732
00:36:07,280 --> 00:36:12,239
Speaker 2: that says build a courageous company, right, and it just

733
00:36:12,280 --> 00:36:16,719
Speaker 2: simply means be willing to do the wild thing that

734
00:36:16,840 --> 00:36:20,480
Speaker 2: will wild folks, Right, those crazy ass ideas that you

735
00:36:20,520 --> 00:36:22,880
Speaker 2: come up with. Did you think, like, hey, man, I

736
00:36:22,920 --> 00:36:25,960
Speaker 2: heard Eyl come to town. Let me call get see

737
00:36:25,960 --> 00:36:30,399
Speaker 2: if they want to come to breakfast, Right, what's gonna hurt. Right,

738
00:36:31,920 --> 00:36:36,239
Speaker 2: you gotta be courageous and in your effs as an entrepreneur,

739
00:36:36,600 --> 00:36:40,640
Speaker 2: because if you're not, I can guarantee the result of

740
00:36:40,680 --> 00:36:43,839
Speaker 2: courageousness won't happen. If you are, then the result can.

741
00:36:44,000 --> 00:36:45,239
Speaker 4: And one of these things where you got to create

742
00:36:45,239 --> 00:36:48,120
Speaker 4: a spectacle at all times. And talking to grend card

743
00:36:48,160 --> 00:36:50,120
Speaker 4: Dome and he was telling us like he has a truck,

744
00:36:50,160 --> 00:36:53,359
Speaker 4: like eighteen wheeler and he was seeing the truck caught

745
00:36:53,400 --> 00:36:56,200
Speaker 4: on fire and they called him and it was like frantic,

746
00:36:56,320 --> 00:36:59,000
Speaker 4: like you know, the truck caught on fire, like everybody's panicking,

747
00:36:59,360 --> 00:37:03,040
Speaker 4: and he was like, tape, it's good content, make a.

748
00:37:03,000 --> 00:37:05,560
Speaker 5: Movie out of it. And it's like just the idea

749
00:37:05,600 --> 00:37:06,200
Speaker 5: of everything.

750
00:37:06,239 --> 00:37:09,160
Speaker 4: It just has to be done in grand fashion because

751
00:37:09,160 --> 00:37:12,759
Speaker 4: people remember myths and people remember stories. And then that

752
00:37:12,960 --> 00:37:16,080
Speaker 4: hundred shirt in somebody's mind. They said, that's a thousand

753
00:37:16,080 --> 00:37:18,160
Speaker 4: people right in somebody's mind, Like you know what I mean,

754
00:37:19,200 --> 00:37:21,600
Speaker 4: urban legend, Yeah, exactly. Once you get the urban legend,

755
00:37:21,640 --> 00:37:24,080
Speaker 4: it's like it's like a snowball event.

756
00:37:24,160 --> 00:37:26,320
Speaker 2: It was I wish I had known that about when

757
00:37:26,360 --> 00:37:27,359
Speaker 2: my truck burned up.

758
00:37:29,000 --> 00:37:30,560
Speaker 6: But it was it was the free part too, right,

759
00:37:30,640 --> 00:37:34,120
Speaker 6: the free food. Yeah, And it was crazy because I

760
00:37:34,160 --> 00:37:36,600
Speaker 6: just seen Waller pull something about having free right and

761
00:37:36,680 --> 00:37:38,680
Speaker 6: he had the TEDx talk and they said, you know

762
00:37:38,800 --> 00:37:40,840
Speaker 6: you're new, we can't pay you for it. Let's do

763
00:37:40,880 --> 00:37:43,000
Speaker 6: it for free, right, And so we did it for free,

764
00:37:43,239 --> 00:37:46,120
Speaker 6: not knowing that that Ted talk would be the one

765
00:37:46,120 --> 00:37:48,720
Speaker 6: that sparks his career. And he's made so much money

766
00:37:48,760 --> 00:37:51,080
Speaker 6: off of doing that free event. And so now you

767
00:37:51,120 --> 00:37:54,680
Speaker 6: have created a line of service giving off free chicken.

768
00:37:54,960 --> 00:37:57,239
Speaker 2: I was wondering, we didn't see any yellow shirts at

769
00:37:57,280 --> 00:38:03,040
Speaker 2: the EYL but I was there, though I was there. Hey,

770
00:38:03,080 --> 00:38:05,719
Speaker 2: but look but that but that's a philosophy man, that

771
00:38:05,719 --> 00:38:08,239
Speaker 2: that that that's permeated the rest of the business man.

772
00:38:08,400 --> 00:38:13,280
Speaker 2: I listen, here's a little nugget, right, as an entrepreneur,

773
00:38:13,320 --> 00:38:16,000
Speaker 2: when you have knee jerk reactions, I'm not telling them

774
00:38:16,040 --> 00:38:18,600
Speaker 2: be anybody to be undisciplined or irresponsible with them with

775
00:38:18,640 --> 00:38:22,960
Speaker 2: their money, right, But when you're too afraid to lose

776
00:38:23,000 --> 00:38:27,000
Speaker 2: something that you hold, hold, hold, I guarantee you're gonna

777
00:38:27,000 --> 00:38:29,400
Speaker 2: lose something. Right. So let's take a common occurrence that

778
00:38:29,440 --> 00:38:32,319
Speaker 2: happens in the restaurant. I probably shouldn't say this on TV.

779
00:38:34,120 --> 00:38:37,000
Speaker 2: Let's take a common occurrence that that happens in the restaurant, right,

780
00:38:38,800 --> 00:38:43,000
Speaker 2: you know, when when when guests come in and they

781
00:38:43,160 --> 00:38:49,040
Speaker 2: are trying to get a little something extra. Here's a

782
00:38:49,160 --> 00:38:52,040
Speaker 2: rule if you if you're in the restaurant and you

783
00:38:52,120 --> 00:38:57,920
Speaker 2: say I ordered this and I don't see it, I'm

784
00:38:57,960 --> 00:39:00,000
Speaker 2: not about to We're not about to go back and forth.

785
00:39:00,520 --> 00:39:03,160
Speaker 2: The most important thing is you wanted grits when you

786
00:39:03,200 --> 00:39:05,279
Speaker 2: got in the store, and I want to get them

787
00:39:05,280 --> 00:39:07,879
Speaker 2: to you. We'll worry about whether or not you're getting

788
00:39:07,880 --> 00:39:09,480
Speaker 2: in that five dollars and eight or seven cent later,

789
00:39:10,000 --> 00:39:12,960
Speaker 2: but right now you need to eat now. You know,

790
00:39:13,000 --> 00:39:14,640
Speaker 2: somebody come up and say I want to pay for

791
00:39:14,680 --> 00:39:20,160
Speaker 2: my grips. But if I would hell that from them,

792
00:39:20,400 --> 00:39:22,880
Speaker 2: and it's the reupted them, why because I want to

793
00:39:22,920 --> 00:39:26,879
Speaker 2: hold on with the grips. It's not that serious.

794
00:39:27,800 --> 00:39:30,720
Speaker 4: So you're saying, like, if somebody comes, it's like the muffins, right,

795
00:39:31,000 --> 00:39:36,680
Speaker 4: those muffins don't don't expound on it.

796
00:39:36,040 --> 00:39:39,000
Speaker 5: I have it so when you first, but it's like

797
00:39:39,080 --> 00:39:40,080
Speaker 5: it's like the muffins, right.

798
00:39:41,000 --> 00:39:43,520
Speaker 2: You know, I had to graduate from giving away muffins

799
00:39:44,560 --> 00:39:47,879
Speaker 2: to then I started taking food to the businesses. Right,

800
00:39:47,920 --> 00:39:50,960
Speaker 2: So I went from from taking muffins from business. Bit.

801
00:39:51,000 --> 00:39:53,759
Speaker 2: I had a little map of the of Midtown. It's

802
00:39:53,800 --> 00:39:56,839
Speaker 2: six streets this way, it's eight streets this way. And

803
00:39:57,200 --> 00:39:59,400
Speaker 2: one week I go up and down these streets. The

804
00:39:59,400 --> 00:40:01,080
Speaker 2: next week, I go up and down these streets. But

805
00:40:01,160 --> 00:40:03,040
Speaker 2: they got tired of the muffins, right, The muffins wasn't

806
00:40:03,040 --> 00:40:05,200
Speaker 2: bringing them in no more now. And then I started

807
00:40:05,200 --> 00:40:08,200
Speaker 2: taking them grits, right. And you're like, oh man, you

808
00:40:08,280 --> 00:40:10,960
Speaker 2: giving away food. You got to give him something to

809
00:40:11,000 --> 00:40:11,759
Speaker 2: get him in the door.

810
00:40:12,000 --> 00:40:18,200
Speaker 6: Simple, simples, simple, simple.

811
00:40:23,040 --> 00:40:25,719
Speaker 5: So when you first started, you had a business.

812
00:40:25,480 --> 00:40:30,920
Speaker 2: Partner, you know what. So my, my, my angel investor

813
00:40:31,560 --> 00:40:34,080
Speaker 2: came on, right. That was my promise to him. If

814
00:40:34,080 --> 00:40:37,120
Speaker 2: you if you do it, then you know you can

815
00:40:37,120 --> 00:40:39,400
Speaker 2: come on and come aboard. And he was adamant that

816
00:40:39,440 --> 00:40:40,920
Speaker 2: I'm no, I'm retired. I just want to help you

817
00:40:41,000 --> 00:40:43,440
Speaker 2: get started. And so he helped me get started. And

818
00:40:43,600 --> 00:40:47,560
Speaker 2: once it was the craziest thing ever. Man, Once we

819
00:40:47,680 --> 00:40:52,239
Speaker 2: got busy, he pulled me outside. We're on the sidewalk.

820
00:40:52,280 --> 00:40:55,680
Speaker 2: He said, all right, you up and running. Put something

821
00:40:55,680 --> 00:40:59,839
Speaker 2: on paper, give me mine, put a little some on top.

822
00:41:02,080 --> 00:41:05,680
Speaker 2: Call of the day and his goal was just to

823
00:41:05,719 --> 00:41:08,719
Speaker 2: see me. He didn't have an interest in so.

824
00:41:08,719 --> 00:41:11,560
Speaker 5: He never wanted to be like a invested partner. He

825
00:41:11,640 --> 00:41:13,120
Speaker 5: just wanted you to get up and running.

826
00:41:12,920 --> 00:41:15,080
Speaker 2: Just wanted his money. That it goes back to that

827
00:41:15,120 --> 00:41:17,759
Speaker 2: conversation we had on the couch right where he just

828
00:41:18,120 --> 00:41:20,799
Speaker 2: goes back to the conversation that that that that his

829
00:41:20,840 --> 00:41:23,040
Speaker 2: wife had with me in the living room, which was

830
00:41:23,160 --> 00:41:26,120
Speaker 2: you're still trying to do that. Let me let's let's

831
00:41:26,120 --> 00:41:29,640
Speaker 2: say a poppul can help you. The rest is history,

832
00:41:30,680 --> 00:41:32,680
Speaker 2: you know, and and and you know, one of the

833
00:41:32,680 --> 00:41:35,560
Speaker 2: things that that and that's that's why I'm excited about

834
00:41:35,560 --> 00:41:37,880
Speaker 2: what you're doing, is because y'all creating more ways for

835
00:41:38,040 --> 00:41:41,440
Speaker 2: people to start investing in businesses. Right, It's one thing

836
00:41:41,440 --> 00:41:44,560
Speaker 2: to invest in the stock market, but when we moved

837
00:41:44,719 --> 00:41:49,160
Speaker 2: that into investing in entrepreneurship, when we would man everybody

838
00:41:49,160 --> 00:41:53,160
Speaker 2: from Malcolm to Marcus Mosaic Garft to Martin King talked

839
00:41:53,160 --> 00:41:57,560
Speaker 2: about the importance of building businesses in our community. Each

840
00:41:57,680 --> 00:42:03,520
Speaker 2: of them listed that as a cornerstone to liberation from opressure.

841
00:42:04,600 --> 00:42:07,479
Speaker 2: And you know, Malcolm Win as far as saying, if

842
00:42:07,520 --> 00:42:11,400
Speaker 2: you are if you are not building your own factory,

843
00:42:11,640 --> 00:42:14,560
Speaker 2: creating your product earners. What's up?

844
00:42:14,640 --> 00:42:17,120
Speaker 6: You ever walk into a small business and everything just

845
00:42:17,280 --> 00:42:20,440
Speaker 6: works like the checkout is fast, the receipts are digital,

846
00:42:20,960 --> 00:42:23,960
Speaker 6: tipping is a breeze, and you're out the door before

847
00:42:23,960 --> 00:42:28,120
Speaker 6: the line even builds. Odds are they're using Square. We

848
00:42:28,280 --> 00:42:30,799
Speaker 6: love supporting businesses that run on Square because it just

849
00:42:30,840 --> 00:42:34,080
Speaker 6: feels seamless. Whether it's a local coffee shop, a vendor

850
00:42:34,120 --> 00:42:36,399
Speaker 6: at a pop up market, or even one of our

851
00:42:36,440 --> 00:42:40,080
Speaker 6: merch partners, Square makes it easy for them to take payments,

852
00:42:40,320 --> 00:42:44,000
Speaker 6: manage inventory, and run their business with confidence, all from

853
00:42:44,120 --> 00:42:47,520
Speaker 6: one simple system. If you're a business owner or even

854
00:42:47,640 --> 00:42:51,160
Speaker 6: just thinking about launching something soon, Square is hands down

855
00:42:51,160 --> 00:42:54,240
Speaker 6: one of the best tools out there to help you start, run,

856
00:42:54,440 --> 00:42:57,760
Speaker 6: and grow. It's not just about payments, it's about giving

857
00:42:57,800 --> 00:43:00,480
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Speaker 2: Then you have no reason to sit in front of

892
00:45:08,920 --> 00:45:12,480
Speaker 2: the white man and ask him for something else, or

893
00:45:12,520 --> 00:45:15,600
Speaker 2: demand or tell him what he's not doing when you

894
00:45:15,600 --> 00:45:18,399
Speaker 2: yourself have not built it in your own community, when

895
00:45:18,400 --> 00:45:23,560
Speaker 2: you have the capacity. Marcus Mosiah Garver was a great

896
00:45:23,600 --> 00:45:26,560
Speaker 2: example of it in the early turn of the century right

897
00:45:27,000 --> 00:45:30,160
Speaker 2: where built everything from Blackstar line to I mean his

898
00:45:30,320 --> 00:45:33,279
Speaker 2: brother is selling stock and shaking shipping companies, and I

899
00:45:33,320 --> 00:45:36,239
Speaker 2: mean it's just amazing, outrageous things that he was doing.

900
00:45:36,280 --> 00:45:39,360
Speaker 2: He had big vision, you know. Malcolm followed it up

901
00:45:39,400 --> 00:45:42,360
Speaker 2: by talking about the importance of being involved in industry

902
00:45:42,360 --> 00:45:45,759
Speaker 2: in your community. Martin the night before, if you, if you,

903
00:45:45,840 --> 00:45:47,120
Speaker 2: if you haven't get a chance to go back and

904
00:45:47,120 --> 00:45:49,319
Speaker 2: watch the last the last speech of doctor King the

905
00:45:49,520 --> 00:45:52,520
Speaker 2: night before, he was murdered, not not not a week,

906
00:45:52,640 --> 00:45:54,799
Speaker 2: not two weeks, not three weeks. Go back and watch

907
00:45:54,840 --> 00:45:57,719
Speaker 2: the very last speech to doctor King Gay before he

908
00:45:57,719 --> 00:46:00,520
Speaker 2: stepped on that balcony the next morning. In that speech,

909
00:46:01,040 --> 00:46:04,440
Speaker 2: he said some of the most courageous things. One, he

910
00:46:04,520 --> 00:46:07,880
Speaker 2: told black people the power of their money and stopped

911
00:46:07,920 --> 00:46:09,879
Speaker 2: giving it. He stood on the stage and said, don't

912
00:46:09,880 --> 00:46:12,000
Speaker 2: spend your money with Coca Cola, don't spend your money

913
00:46:12,000 --> 00:46:15,239
Speaker 2: with Heartspread, don't spend your money. He listed out companies

914
00:46:15,400 --> 00:46:19,600
Speaker 2: because those companies weren't doing right by the African American community. Right.

915
00:46:19,719 --> 00:46:23,080
Speaker 2: But the flip side, the flip side is when he said,

916
00:46:23,160 --> 00:46:25,880
Speaker 2: not only that, go take your money and put it

917
00:46:25,920 --> 00:46:28,480
Speaker 2: into Try State Bank, which is the black bank that

918
00:46:28,560 --> 00:46:30,839
Speaker 2: was in Memphis at the time. Go out and put

919
00:46:30,920 --> 00:46:33,680
Speaker 2: by your insurance with these insurance companies, these black owned

920
00:46:33,719 --> 00:46:38,399
Speaker 2: insurance company. Martin was advocating for us building ourselves as

921
00:46:38,440 --> 00:46:42,760
Speaker 2: a people by opening businesses and by putting our money

922
00:46:42,840 --> 00:46:44,120
Speaker 2: in our business.

923
00:46:44,840 --> 00:46:45,719
Speaker 5: That's why he got killed.

924
00:46:45,920 --> 00:46:46,799
Speaker 2: That's why he got killed.

925
00:46:46,880 --> 00:46:50,800
Speaker 4: Yeah, that's more dangerous than trying to integrate schools.

926
00:46:50,920 --> 00:46:59,239
Speaker 2: Yeah, it is. It is, listen. Integration. Integration is a

927
00:46:59,360 --> 00:47:02,280
Speaker 2: valuable to right. You know, you have this debate about

928
00:47:02,480 --> 00:47:04,719
Speaker 2: integration and what it did. Right, you have to see

929
00:47:04,719 --> 00:47:08,200
Speaker 2: integration as a tool. Imagine it's a hammer. A hammer

930
00:47:08,239 --> 00:47:10,279
Speaker 2: can build a house, a hammer can tear a house down.

931
00:47:11,440 --> 00:47:14,040
Speaker 2: Integration is a tool that we have to make a

932
00:47:14,160 --> 00:47:18,919
Speaker 2: choice on how to use. Integration didn't mean I can

933
00:47:18,960 --> 00:47:21,799
Speaker 2: go to this restaurant, so I'm no longer going to

934
00:47:21,840 --> 00:47:25,960
Speaker 2: that restaurant. Integration meant I now have the privilege of

935
00:47:26,040 --> 00:47:29,200
Speaker 2: not being treated inhumanly by turned away at the door.

936
00:47:29,360 --> 00:47:31,200
Speaker 2: But I'm still going to build a businesses in my

937
00:47:31,280 --> 00:47:36,040
Speaker 2: community with me. Yeah. Yeah, And that's why, you know,

938
00:47:36,560 --> 00:47:40,040
Speaker 2: that's why I'm I'm an entrepreneur that happens to be

939
00:47:40,040 --> 00:47:43,640
Speaker 2: in the food business because I believe entrepreneurship is important

940
00:47:43,640 --> 00:47:48,520
Speaker 2: for two reasons. One, it is the path to get

941
00:47:48,520 --> 00:47:51,840
Speaker 2: in the foot of the oppressors, the foot of oppression

942
00:47:51,880 --> 00:47:56,040
Speaker 2: off of my neck. Two, I believe that people suffer

943
00:47:56,080 --> 00:47:58,799
Speaker 2: from disease if they're not doing what they're supposed to

944
00:47:58,800 --> 00:48:00,560
Speaker 2: do with their calls to do with they were meant

945
00:48:00,600 --> 00:48:03,840
Speaker 2: to do, what they were made to do. And I

946
00:48:03,920 --> 00:48:10,880
Speaker 2: think entrepreneurship is our ultimate emulation and imitation of the creator.

947
00:48:11,680 --> 00:48:15,719
Speaker 2: Think about it next, to childbirth. Entrepreneurship is that you

948
00:48:16,160 --> 00:48:19,600
Speaker 2: are creating the way the Creator did. You're bringing something

949
00:48:19,680 --> 00:48:23,400
Speaker 2: into existence that did not exist. And the truth be

950
00:48:23,480 --> 00:48:26,440
Speaker 2: told is it was designed for you to do. And

951
00:48:26,480 --> 00:48:29,320
Speaker 2: when you don't do it, then you are going against

952
00:48:30,040 --> 00:48:32,399
Speaker 2: what the universe has you here for. And not only

953
00:48:32,480 --> 00:48:34,719
Speaker 2: are you going against what the universe has you're here for,

954
00:48:35,719 --> 00:48:40,080
Speaker 2: you are creating disease in yourself. But in addition creating

955
00:48:40,080 --> 00:48:44,440
Speaker 2: diseases in yourself, you are depriving someone else of the

956
00:48:44,480 --> 00:48:46,720
Speaker 2: gift that you were supposed to bring into the earth.

957
00:48:47,480 --> 00:48:49,880
Speaker 2: And if you think about it from a standpoint of nature,

958
00:48:51,760 --> 00:48:55,080
Speaker 2: trees don't inhale what they put out. We breathed that

959
00:48:55,200 --> 00:49:01,200
Speaker 2: in bees don't eat what they pollinate, eat that the

960
00:49:01,320 --> 00:49:04,880
Speaker 2: universe needs them doing their part. The sign doesn't benefit

961
00:49:04,880 --> 00:49:08,279
Speaker 2: from vitamin D. We do it, puts it out, we

962
00:49:08,360 --> 00:49:11,560
Speaker 2: receive it. So whatever gift the Creator is given you,

963
00:49:11,600 --> 00:49:14,440
Speaker 2: whatever dream the create has given you, whatever he's putting

964
00:49:14,440 --> 00:49:17,040
Speaker 2: your heart in your head, you have a responsibility to

965
00:49:17,040 --> 00:49:21,439
Speaker 2: the universe to bring that into fruition. Prowf word prof

966
00:49:21,480 --> 00:49:23,560
Speaker 2: for word. Living in the dream that makes doctor Martin

967
00:49:23,640 --> 00:49:23,920
Speaker 2: Luther and.

968
00:49:23,960 --> 00:49:27,840
Speaker 4: The King's the only way So let me ask you

969
00:49:27,920 --> 00:49:31,359
Speaker 4: this as far as the real estate, because you own

970
00:49:31,400 --> 00:49:33,520
Speaker 4: a few different locations, So talk about that. How you

971
00:49:33,560 --> 00:49:36,600
Speaker 4: expand it and do you own do you own all

972
00:49:36,640 --> 00:49:37,879
Speaker 4: of those properties or some.

973
00:49:37,840 --> 00:49:40,040
Speaker 2: Of those some of them will do some of them

974
00:49:40,000 --> 00:49:43,160
Speaker 2: with pieceing together. The goal is to make sure that

975
00:49:43,560 --> 00:49:46,080
Speaker 2: the whole thing is under one umbrother. But like I said,

976
00:49:46,200 --> 00:49:47,880
Speaker 2: you know, for those who are trying to decide between

977
00:49:47,960 --> 00:49:51,080
Speaker 2: lease and and and purchasing, you know they're they're there

978
00:49:51,080 --> 00:49:54,120
Speaker 2: are locations that are good lease locations. Right. You can't

979
00:49:54,280 --> 00:49:56,799
Speaker 2: turn away a space just because it says, uh, it's

980
00:49:56,960 --> 00:49:59,320
Speaker 2: it's the least because it may be on the corner

981
00:49:59,480 --> 00:50:01,880
Speaker 2: of what not in what had and it's a thousand

982
00:50:01,880 --> 00:50:04,160
Speaker 2: cars going this way every hour and a thousand cars

983
00:50:04,160 --> 00:50:06,200
Speaker 2: going this way and out, and you might just have

984
00:50:06,280 --> 00:50:08,759
Speaker 2: to take that right. But the other part of it is,

985
00:50:08,800 --> 00:50:10,960
Speaker 2: you know, if you if you're in the food business man,

986
00:50:11,719 --> 00:50:14,759
Speaker 2: you have the opportunity today. The way I look at

987
00:50:14,800 --> 00:50:19,239
Speaker 2: it is, you know, I have the opportunity to acquire assets.

988
00:50:19,400 --> 00:50:22,239
Speaker 2: The company acquires assets that the grits can pay for,

989
00:50:24,960 --> 00:50:27,560
Speaker 2: and that's that's the mouth, right, look for what the

990
00:50:27,600 --> 00:50:29,239
Speaker 2: grits can pay for we look for what the grits

991
00:50:29,280 --> 00:50:31,279
Speaker 2: can buy because at the end of the day, when

992
00:50:31,280 --> 00:50:35,480
Speaker 2: there are no more grits being sold, you know, the

993
00:50:35,520 --> 00:50:37,919
Speaker 2: dirt's still there, the assets are still there.

994
00:50:38,719 --> 00:50:40,240
Speaker 5: That's like we in Atlanta.

995
00:50:40,360 --> 00:50:43,080
Speaker 4: So we had interview Kenny Burns a while back, and

996
00:50:43,200 --> 00:50:46,120
Speaker 4: you know, he's nightlife champion. He was talking about ag

997
00:50:46,719 --> 00:50:51,759
Speaker 4: Alex was a legendary not our dialex, but there's a

998
00:50:51,800 --> 00:50:53,920
Speaker 4: legendary promoter in Atlanta. And he was saying he was

999
00:50:53,960 --> 00:50:57,120
Speaker 4: like the only one that really owned the club Compound,

1000
00:50:57,160 --> 00:50:58,800
Speaker 4: like any different things the nation. And then I recently

1001
00:50:58,840 --> 00:51:04,040
Speaker 4: heard that he sold Compound for a crazy amount of money.

1002
00:51:04,120 --> 00:51:06,120
Speaker 4: And but I say that to say it's like, think

1003
00:51:06,160 --> 00:51:09,080
Speaker 4: about how many party promoters and how many people had it,

1004
00:51:09,160 --> 00:51:11,919
Speaker 4: but they got money, but it was quick money, right,

1005
00:51:12,080 --> 00:51:13,320
Speaker 4: he actually.

1006
00:51:12,920 --> 00:51:13,720
Speaker 5: Owned the club.

1007
00:51:14,040 --> 00:51:16,680
Speaker 4: So now when the party's over, right, because the party

1008
00:51:16,719 --> 00:51:21,040
Speaker 4: always ends, it's still prime real estate location right now.

1009
00:51:21,040 --> 00:51:23,000
Speaker 4: Those real estate developers, it's like, all right, we want

1010
00:51:23,080 --> 00:51:25,719
Speaker 4: this land, Well how much is it worth to you?

1011
00:51:26,120 --> 00:51:28,200
Speaker 4: So now he probably made more money from the cell

1012
00:51:28,280 --> 00:51:32,560
Speaker 4: of that land than he ever made nightlife.

1013
00:51:32,800 --> 00:51:34,560
Speaker 2: He can he can make money selling the land. He

1014
00:51:34,560 --> 00:51:37,360
Speaker 2: can also make money leasing the land. I had a

1015
00:51:37,400 --> 00:51:41,120
Speaker 2: guy who had a popular restaurant in my first two

1016
00:51:41,200 --> 00:51:43,600
Speaker 2: years of business. He had a spot that was that

1017
00:51:43,719 --> 00:51:46,560
Speaker 2: was the spot, so old the guy and he was

1018
00:51:46,560 --> 00:51:48,439
Speaker 2: sitting at my restaurant one day and he was sitting

1019
00:51:48,440 --> 00:51:50,520
Speaker 2: at eating and I went over to talk to him

1020
00:51:50,880 --> 00:51:53,799
Speaker 2: and I asked him, said what you're doing now? He said,

1021
00:51:53,880 --> 00:51:58,160
Speaker 2: eating grits and collecting rent. I was like, what happened

1022
00:51:58,160 --> 00:51:59,440
Speaker 2: to the restaurant. He was like, yeah, I'm out of

1023
00:51:59,440 --> 00:52:02,120
Speaker 2: the restaurant, said I did it for thirty years. I'm done.

1024
00:52:02,920 --> 00:52:06,040
Speaker 2: But now at least the locations that I used to

1025
00:52:06,840 --> 00:52:09,799
Speaker 2: run as a restaurant. So with your real estate, you

1026
00:52:09,800 --> 00:52:13,680
Speaker 2: know the story of of Ray Crop. Oh yeah, know

1027
00:52:13,760 --> 00:52:17,160
Speaker 2: so you know when he asked the Harvard the urban

1028
00:52:17,239 --> 00:52:19,600
Speaker 2: legend or not, you know, sitting around at a dinner

1029
00:52:19,680 --> 00:52:23,279
Speaker 2: with the Harvard students and asked them what business is

1030
00:52:23,320 --> 00:52:25,120
Speaker 2: the in and they laughed and said, you're in the

1031
00:52:25,120 --> 00:52:26,960
Speaker 2: burger business. And explained to them, now I'm in the

1032
00:52:26,960 --> 00:52:30,600
Speaker 2: real estate business, you know, and and and and whether

1033
00:52:30,640 --> 00:52:33,600
Speaker 2: it's real estate or not, whatever business you're in, you know,

1034
00:52:33,680 --> 00:52:39,319
Speaker 2: gaining assets right overliability, by the way I did it,

1035
00:52:39,560 --> 00:52:46,520
Speaker 2: by the way, you know, it's crucial.

1036
00:52:47,080 --> 00:52:51,160
Speaker 6: Yeah, I was talking about the proximity of the properties

1037
00:52:51,160 --> 00:52:53,560
Speaker 6: that the other assets that you required, because I know,

1038
00:52:53,600 --> 00:52:56,320
Speaker 6: we got the breakfast club, but then across the street,

1039
00:52:56,719 --> 00:52:58,520
Speaker 6: you know is that the is it the nightclub?

1040
00:52:59,080 --> 00:53:02,240
Speaker 2: So the uh the uh got the restaurant. Then across

1041
00:53:02,239 --> 00:53:04,960
Speaker 2: the street I have an office space. Then on the

1042
00:53:05,000 --> 00:53:08,720
Speaker 2: backside I have I have a bar. And like I said,

1043
00:53:08,760 --> 00:53:10,760
Speaker 2: some of this mix and match, some of this stuff

1044
00:53:10,840 --> 00:53:13,320
Speaker 2: is is you know, it is under least some of

1045
00:53:13,360 --> 00:53:17,520
Speaker 2: the stuff you know, working on the acquisition we got.

1046
00:53:17,280 --> 00:53:20,400
Speaker 2: Our future for acquisition is bigger than our current so

1047
00:53:20,560 --> 00:53:22,759
Speaker 2: right you know, right now what we're working on is

1048
00:53:22,800 --> 00:53:25,000
Speaker 2: bigger than what we currently do. Yees, So that's what

1049
00:53:25,080 --> 00:53:25,600
Speaker 2: I'm looking at it.

1050
00:53:25,640 --> 00:53:28,160
Speaker 6: I'm like, all right, well and again we saw Chrisina

1051
00:53:28,360 --> 00:53:30,560
Speaker 6: say let's own the block. But now from a standpoint

1052
00:53:30,560 --> 00:53:32,520
Speaker 6: where you have a couple of different assets on the block,

1053
00:53:32,560 --> 00:53:35,120
Speaker 6: but it speaks to expansion. So this is another thing

1054
00:53:35,160 --> 00:53:37,200
Speaker 6: that entrepreneurs try to figure out is when is the

1055
00:53:37,280 --> 00:53:40,360
Speaker 6: right time to expand? And so for you, as you're building,

1056
00:53:40,840 --> 00:53:42,799
Speaker 6: you know, bringing the money that the grits is taken in,

1057
00:53:43,000 --> 00:53:45,160
Speaker 6: when did you decide all right, let's have expansion and

1058
00:53:45,360 --> 00:53:47,359
Speaker 6: have some more of these locations.

1059
00:53:47,880 --> 00:53:50,080
Speaker 2: So, man, the right time to expect So those are

1060
00:53:50,120 --> 00:53:52,080
Speaker 2: two different things, right, The right time for expansion in

1061
00:53:52,120 --> 00:53:55,719
Speaker 2: your restaurant really depends on where you are in your

1062
00:53:55,800 --> 00:54:00,160
Speaker 2: maturity in the restaurant, right, where you are in your system,

1063
00:54:00,280 --> 00:54:03,320
Speaker 2: your systems, your systems, and that is that is so crucial,

1064
00:54:03,320 --> 00:54:06,600
Speaker 2: whether you whether you're expanding or whether or not. It

1065
00:54:06,680 --> 00:54:09,040
Speaker 2: is incredible. I mean, it's incredibly important that you have

1066
00:54:09,080 --> 00:54:13,240
Speaker 2: systems in place that the machine is running the way

1067
00:54:13,400 --> 00:54:17,560
Speaker 2: it's supposed to run, right, I mean when you turn

1068
00:54:17,640 --> 00:54:20,920
Speaker 2: the call on, right that that thing everything fires and

1069
00:54:21,000 --> 00:54:23,359
Speaker 2: does what it's supposed to do, and that's the way.

1070
00:54:23,520 --> 00:54:25,880
Speaker 2: That's the way the business is supposed to be. Of course,

1071
00:54:26,080 --> 00:54:28,760
Speaker 2: these are people, you know, it's humans, so hands involved,

1072
00:54:28,880 --> 00:54:31,160
Speaker 2: so you're going to have your hiccups, ups and downs.

1073
00:54:31,360 --> 00:54:34,200
Speaker 2: But the goal is to have a standard and a

1074
00:54:34,239 --> 00:54:37,880
Speaker 2: set of systems that in place that allows you to

1075
00:54:38,040 --> 00:54:44,240
Speaker 2: function in what I call my recipe for success, uh quality, product, quality,

1076
00:54:44,320 --> 00:54:49,160
Speaker 2: service all the time. Right, So when folks are talking about, uh,

1077
00:54:49,239 --> 00:54:51,560
Speaker 2: you know, what how do you what advice you have

1078
00:54:51,680 --> 00:54:55,240
Speaker 2: or what how do you you know, guide people towards

1079
00:54:55,239 --> 00:54:59,560
Speaker 2: success or how did you become successful quality product I

1080
00:55:00,000 --> 00:55:02,200
Speaker 2: I do not compromise on the quality of product that

1081
00:55:02,239 --> 00:55:04,400
Speaker 2: I offer, I guess, and this is not just about food.

1082
00:55:04,440 --> 00:55:06,920
Speaker 2: This is in any business that you're in. Right, if

1083
00:55:06,960 --> 00:55:10,200
Speaker 2: you're offering a good or a service to the marketplace,

1084
00:55:10,440 --> 00:55:12,680
Speaker 2: you should do your best to make sure that it

1085
00:55:12,719 --> 00:55:15,000
Speaker 2: is of great quality. Going back to the price and think,

1086
00:55:15,040 --> 00:55:17,960
Speaker 2: what made me feel comfortable about making those moves that

1087
00:55:17,960 --> 00:55:20,960
Speaker 2: we discussed was the fact that I know that I'm

1088
00:55:20,960 --> 00:55:24,600
Speaker 2: not going to buy a product that's inferior just because

1089
00:55:24,600 --> 00:55:28,719
Speaker 2: it's cheaper. Right, I know that I'm not going to

1090
00:55:28,760 --> 00:55:30,960
Speaker 2: skimp on something. You know, you bring a new product

1091
00:55:30,960 --> 00:55:33,239
Speaker 2: to me, you got to convince me that it is

1092
00:55:33,400 --> 00:55:35,879
Speaker 2: the same or better before you talk to me about

1093
00:55:35,880 --> 00:55:38,319
Speaker 2: the price, Because if you come in just talking about

1094
00:55:38,320 --> 00:55:41,319
Speaker 2: the price, that's not important to me. It is important

1095
00:55:41,400 --> 00:55:43,319
Speaker 2: after I know that it is a quality product. It

1096
00:55:43,360 --> 00:55:46,000
Speaker 2: is important after I know that my guests are not

1097
00:55:46,120 --> 00:55:48,480
Speaker 2: going that we're not going to miss a beat. Right,

1098
00:55:48,760 --> 00:55:51,359
Speaker 2: Then you got quality service. You got the folks who

1099
00:55:52,160 --> 00:55:57,320
Speaker 2: deliver that product making sure that they are as pleasant

1100
00:55:57,320 --> 00:56:02,279
Speaker 2: and as positive and as you know, as what you said,

1101
00:56:02,480 --> 00:56:05,080
Speaker 2: everybody was happy, happy to be there, happy to be

1102
00:56:05,120 --> 00:56:08,160
Speaker 2: there as you possibly can. And the last thing in

1103
00:56:08,280 --> 00:56:11,440
Speaker 2: that is making sure that you do those two things

1104
00:56:11,480 --> 00:56:15,040
Speaker 2: every time you unlock that door, because if you do

1105
00:56:15,120 --> 00:56:19,239
Speaker 2: the two things once or twice, it's not sufficient. You

1106
00:56:19,360 --> 00:56:23,239
Speaker 2: got to make sure that you are consistent. And if

1107
00:56:23,280 --> 00:56:26,239
Speaker 2: your goal is consistency, it's a good chance you're gonna

1108
00:56:26,239 --> 00:56:26,919
Speaker 2: meet Yeah.

1109
00:56:26,920 --> 00:56:28,800
Speaker 6: So, if I'm an entrepreneur about to start in the

1110
00:56:28,840 --> 00:56:31,160
Speaker 6: restaurant business, I'm glad you brought up systems because I

1111
00:56:31,160 --> 00:56:31,879
Speaker 6: want to talk about that.

1112
00:56:32,160 --> 00:56:33,799
Speaker 2: What are some systems that I need to have in

1113
00:56:33,840 --> 00:56:37,320
Speaker 2: place to be successful? Oh? Man, systems that you're in place.

1114
00:56:37,719 --> 00:56:41,600
Speaker 2: You need standard operating procedures, right, you need everything from

1115
00:56:41,640 --> 00:56:46,400
Speaker 2: scripts to recipes. And when I say scripts, what is

1116
00:56:46,440 --> 00:56:49,880
Speaker 2: the role of what are the positions and what is

1117
00:56:49,920 --> 00:56:53,319
Speaker 2: the role of each person in that position? Right, I

1118
00:56:53,360 --> 00:56:59,759
Speaker 2: mean down to the the repeat verbage, down to it's

1119
00:56:59,760 --> 00:57:04,040
Speaker 2: not a being unauthentic. You know, there's some things that

1120
00:57:04,040 --> 00:57:05,920
Speaker 2: that people who've been with for a while, they have

1121
00:57:06,040 --> 00:57:09,359
Speaker 2: their own way of adding their flavor to it. But

1122
00:57:09,400 --> 00:57:11,360
Speaker 2: the meat got to be there, the core got to

1123
00:57:11,360 --> 00:57:15,640
Speaker 2: be there, right, So you know, making sure that you

1124
00:57:15,640 --> 00:57:21,520
Speaker 2: have your positions, making sure that you have the details

1125
00:57:21,560 --> 00:57:25,080
Speaker 2: of what each position entails, what role they're playing. Then

1126
00:57:25,400 --> 00:57:28,560
Speaker 2: in the back, same thing for the kitchen. But that's

1127
00:57:28,640 --> 00:57:32,640
Speaker 2: where uh the recipe comes into place. Making sure that

1128
00:57:32,920 --> 00:57:36,520
Speaker 2: you have recipes and that they're that they're followed, right,

1129
00:57:36,560 --> 00:57:37,960
Speaker 2: and that's so crucial. Let me tell you how big I

1130
00:57:38,040 --> 00:57:40,680
Speaker 2: am on consistency. I told you my dad fired me, right,

1131
00:57:41,040 --> 00:57:42,440
Speaker 2: and I told you I got him back. So my

1132
00:57:42,480 --> 00:57:45,640
Speaker 2: old man, best chef I ever met, right, my man

1133
00:57:46,040 --> 00:57:47,720
Speaker 2: was this I big. This is what I think of

1134
00:57:47,760 --> 00:57:51,560
Speaker 2: my consistency and why I think is important in business. Uh,

1135
00:57:51,760 --> 00:57:54,520
Speaker 2: my pops who was who was a great cook. He

1136
00:57:54,680 --> 00:57:57,920
Speaker 2: was making uh, some dishes for us for us to

1137
00:57:57,960 --> 00:58:00,320
Speaker 2: start serving. We were making these green beans, and one

1138
00:58:00,360 --> 00:58:02,840
Speaker 2: day he changed them up. I was like, Pops, those

1139
00:58:02,840 --> 00:58:05,480
Speaker 2: are delicious, but they're not the same flavor profile that

1140
00:58:05,960 --> 00:58:08,360
Speaker 2: the guests had last week. You know, we you know,

1141
00:58:08,360 --> 00:58:10,400
Speaker 2: we can run some specials, but if this is our

1142
00:58:10,440 --> 00:58:13,400
Speaker 2: standard every day dish, then it has to taste this

1143
00:58:13,480 --> 00:58:16,320
Speaker 2: way every day. Right. Then we got we got into

1144
00:58:16,360 --> 00:58:18,960
Speaker 2: it one day because we're coffee shop, right, we serve

1145
00:58:19,080 --> 00:58:21,920
Speaker 2: all of the the latte is, the mocha's, the caramel

1146
00:58:21,960 --> 00:58:24,520
Speaker 2: and machiato's all that this stuff. So my pops was

1147
00:58:24,520 --> 00:58:28,040
Speaker 2: making this drink one day and this lady came in.

1148
00:58:28,120 --> 00:58:30,919
Speaker 2: She said, I want Carara macato, but white raspberry mocha,

1149
00:58:30,960 --> 00:58:32,959
Speaker 2: but I want him to make it and me being

1150
00:58:33,040 --> 00:58:34,920
Speaker 2: big on because that's how that's how I cut my

1151
00:58:34,960 --> 00:58:38,120
Speaker 2: teeth in corporate, making sure that we followed the rules,

1152
00:58:38,120 --> 00:58:40,840
Speaker 2: making sure that we followed the steps. So that's what

1153
00:58:40,880 --> 00:58:43,400
Speaker 2: I was trying to bring to my community because I

1154
00:58:43,480 --> 00:58:46,720
Speaker 2: knew in my research that was something we lacked. Me

1155
00:58:46,840 --> 00:58:50,120
Speaker 2: going from restaurant to restaurant to restaurant in you know,

1156
00:58:50,240 --> 00:58:53,920
Speaker 2: the late nineties, looking at our restaurants and trying to

1157
00:58:53,920 --> 00:58:56,880
Speaker 2: find out, how can we bring something new, something better,

1158
00:58:56,920 --> 00:58:59,320
Speaker 2: something different to our community. Because let's just tell the

1159
00:58:59,320 --> 00:59:02,520
Speaker 2: truth about it, right, restaurants had a bad rap in

1160
00:59:02,560 --> 00:59:04,919
Speaker 2: the African American community, and I wanted to I wanted

1161
00:59:04,960 --> 00:59:06,640
Speaker 2: to put a din in that, right. I wanted to

1162
00:59:06,640 --> 00:59:09,600
Speaker 2: be I wanted to be on the front of changing that,

1163
00:59:09,680 --> 00:59:13,680
Speaker 2: at least in my city and beyond. So everything that

1164
00:59:13,720 --> 00:59:17,280
Speaker 2: I did for corporate, that was a one I wanted

1165
00:59:17,320 --> 00:59:21,800
Speaker 2: to do it for my people and so consistently was

1166
00:59:21,840 --> 00:59:25,640
Speaker 2: part of it. So I told the lady, I said uh, Now,

1167
00:59:25,720 --> 00:59:28,080
Speaker 2: anybody can make it. We cooked I had a saying

1168
00:59:28,400 --> 00:59:32,280
Speaker 2: we cooked by process, not by person. Right. That means

1169
00:59:32,280 --> 00:59:34,440
Speaker 2: that anybody can make this dish as long as we

1170
00:59:34,760 --> 00:59:39,560
Speaker 2: have the training, We have the the procedures in place.

1171
00:59:40,160 --> 00:59:41,840
Speaker 2: So she gets her drink and she goes over to

1172
00:59:41,840 --> 00:59:43,320
Speaker 2: the table and she said down. And I walk over

1173
00:59:43,360 --> 00:59:45,600
Speaker 2: there with my chest out and I said, how it takes.

1174
00:59:45,680 --> 00:59:49,600
Speaker 2: She says it's good, and I said, but what it's good?

1175
00:59:49,640 --> 00:59:51,320
Speaker 2: But he makes it better. So I went I said, Pop,

1176
00:59:51,360 --> 00:59:54,960
Speaker 2: so are you changing the recipe? And he got a

1177
00:59:54,960 --> 00:59:56,240
Speaker 2: little you know, a little high way. I mean, he

1178
00:59:56,360 --> 00:59:58,400
Speaker 2: was like, I know what I'm doing. I was like, yeah, buddy,

1179
00:59:58,680 --> 01:00:03,400
Speaker 2: we follow recipes and everybody that's gonna be here has

1180
01:00:03,440 --> 01:00:05,840
Speaker 2: to follow recipes. And if they not go follow recipes

1181
01:00:05,880 --> 01:00:08,440
Speaker 2: and everybody can't be here. He said, you fire me.

1182
01:00:09,000 --> 01:00:12,200
Speaker 2: I said, everybody that's gonna be here, go follow the recipe.

1183
01:00:12,560 --> 01:00:15,919
Speaker 2: And if they're not following the recipes, they can't be here.

1184
01:00:16,360 --> 01:00:19,240
Speaker 2: Now here's here, now here's here's Here's where you learn.

1185
01:00:19,280 --> 01:00:21,120
Speaker 2: Because there's one thing to be stirring on your rules,

1186
01:00:21,240 --> 01:00:24,200
Speaker 2: but there's also another thing. Like in King Richard, he said,

1187
01:00:24,240 --> 01:00:26,520
Speaker 2: I wrote the plan, but he was willing to look

1188
01:00:26,560 --> 01:00:29,640
Speaker 2: whether the plan could be better, could be enhanced. So

1189
01:00:29,760 --> 01:00:32,480
Speaker 2: I took what he was making and sample that I

1190
01:00:32,520 --> 01:00:34,880
Speaker 2: compared to what we were already making. What he was

1191
01:00:34,920 --> 01:00:38,480
Speaker 2: making one so guess what that was the new recipe.

1192
01:00:38,520 --> 01:00:41,680
Speaker 2: But everybody had to follow that couldn't go back. So

1193
01:00:41,680 --> 01:00:46,840
Speaker 2: over right, quality product, quality service and doing that all

1194
01:00:46,880 --> 01:00:49,440
Speaker 2: the time is incredibly important.

1195
01:00:49,720 --> 01:00:52,960
Speaker 4: So how do you keep the culture in the workplace

1196
01:00:53,000 --> 01:00:55,760
Speaker 4: where people are enthusiastic to work and they're happy.

1197
01:00:55,840 --> 01:00:58,520
Speaker 5: And that's a big part of like, you know, I

1198
01:00:58,560 --> 01:01:01,040
Speaker 5: think a successful business it's like to have, Like you

1199
01:01:01,080 --> 01:01:04,240
Speaker 5: go to Apple store and it's like, you know, it's

1200
01:01:04,280 --> 01:01:04,720
Speaker 5: a cult.

1201
01:01:05,000 --> 01:01:07,360
Speaker 4: They created a great culture. How have you been able

1202
01:01:07,400 --> 01:01:08,560
Speaker 4: to keep that culture going?

1203
01:01:08,960 --> 01:01:11,680
Speaker 2: So if you work for Apple, you like I work

1204
01:01:11,720 --> 01:01:14,520
Speaker 2: for Apple, right, you know you work for them, you

1205
01:01:14,640 --> 01:01:17,040
Speaker 2: know you work for a great place. That's the same

1206
01:01:17,040 --> 01:01:18,920
Speaker 2: thing we try to create. I want people to know

1207
01:01:18,960 --> 01:01:21,240
Speaker 2: and understand they're working at a great place. I want

1208
01:01:21,240 --> 01:01:23,200
Speaker 2: people to know and understand. That's why it's hard. That's

1209
01:01:23,200 --> 01:01:26,280
Speaker 2: why it's so credibly important that you protect the brand right,

1210
01:01:26,360 --> 01:01:28,439
Speaker 2: because you don't want it taint it. You want people

1211
01:01:28,440 --> 01:01:31,280
Speaker 2: to understand it I like when people say you work

1212
01:01:31,280 --> 01:01:35,560
Speaker 2: at the breakfast club, right, because that and they like

1213
01:01:35,640 --> 01:01:40,160
Speaker 2: it when when people say that right. So that's that's

1214
01:01:40,200 --> 01:01:42,880
Speaker 2: one way let them know that the place that they

1215
01:01:42,920 --> 01:01:48,000
Speaker 2: are part of has value too. You continuously remind them,

1216
01:01:48,040 --> 01:01:52,920
Speaker 2: as I mentioned before, continuously remind them that they are

1217
01:01:52,960 --> 01:01:57,520
Speaker 2: adding value. You know, as I mentioned I'm start of

1218
01:01:57,560 --> 01:02:01,360
Speaker 2: grid in a minute. They do, and so I continue

1219
01:02:01,400 --> 01:02:05,080
Speaker 2: to remind them that it's their work that the people

1220
01:02:05,080 --> 01:02:08,240
Speaker 2: are lining up three blocks to see, right. I continue

1221
01:02:08,280 --> 01:02:13,120
Speaker 2: to remind them that, you know, I think it's important

1222
01:02:13,160 --> 01:02:18,600
Speaker 2: that your team understands how this works. When you get

1223
01:02:18,600 --> 01:02:23,439
Speaker 2: your paycheck on Fridays, it's not coming out of your pocket, right,

1224
01:02:23,680 --> 01:02:27,720
Speaker 2: it's coming out of what you've produced that goes to

1225
01:02:27,760 --> 01:02:30,760
Speaker 2: the bank that then filters into So I communicate to

1226
01:02:30,800 --> 01:02:33,200
Speaker 2: my team that, hey, guys, these people are walking through

1227
01:02:33,200 --> 01:02:35,920
Speaker 2: these doors. They help us pay our rent, they help

1228
01:02:36,000 --> 01:02:38,120
Speaker 2: us pay our mortgage, they help us put food on

1229
01:02:38,120 --> 01:02:42,840
Speaker 2: our table. And when you communicate in that language, I

1230
01:02:42,880 --> 01:02:47,000
Speaker 2: think it resonates differently. So One, make them understand that

1231
01:02:47,840 --> 01:02:51,640
Speaker 2: they're part of something good. Two, make them understand that

1232
01:02:52,000 --> 01:02:56,000
Speaker 2: they are adding value to this good thing. Three help

1233
01:02:56,080 --> 01:02:59,439
Speaker 2: them understand that Ah, this is how we actually live.

1234
01:03:00,520 --> 01:03:06,560
Speaker 2: And I think those things add to that that culture

1235
01:03:06,680 --> 01:03:08,880
Speaker 2: that you described. And you got to be deliberate about it.

1236
01:03:09,320 --> 01:03:11,760
Speaker 2: You know, you have to be intentional about it. You can't.

1237
01:03:11,960 --> 01:03:15,720
Speaker 2: I caution anybody that wants to start the business. And

1238
01:03:15,760 --> 01:03:17,240
Speaker 2: I know it's kind of a popular thing, but I

1239
01:03:17,240 --> 01:03:18,960
Speaker 2: cautioned anybody wants to start their business, I want to

1240
01:03:19,000 --> 01:03:20,720
Speaker 2: hurry up and be out of that. Yeah. I only

1241
01:03:20,720 --> 01:03:23,439
Speaker 2: spend a little time in my business. You know, if

1242
01:03:23,440 --> 01:03:28,400
Speaker 2: you have not made it and molded it the way

1243
01:03:29,040 --> 01:03:33,080
Speaker 2: it needs to be, then it could be you said

1244
01:03:33,360 --> 01:03:36,680
Speaker 2: that generously, could be a recipe for for a disaster.

1245
01:03:36,840 --> 01:03:41,560
Speaker 2: So in terms of no, no, none.

1246
01:03:41,720 --> 01:03:44,960
Speaker 6: In terms of the name out the obviously in the

1247
01:03:45,000 --> 01:03:49,600
Speaker 6: eighties movie the Breakfast Club, you know about that, I

1248
01:03:49,720 --> 01:03:52,080
Speaker 6: got the Breakfast Club obviously, Hall of Fame radio show.

1249
01:03:52,600 --> 01:03:55,080
Speaker 6: And there's a bunch of cities that have a breakfast club.

1250
01:03:55,160 --> 01:03:57,280
Speaker 6: So what was that trademarking process like for.

1251
01:03:57,240 --> 01:04:00,480
Speaker 5: You, Well, there's not a bunch of cities that Atlanta.

1252
01:04:00,560 --> 01:04:02,440
Speaker 2: Well Atlanta, no, no, no, no, no, no, they don't have

1253
01:04:02,560 --> 01:04:07,360
Speaker 2: the no something Similarizy, Now you missed that.

1254
01:04:07,400 --> 01:04:08,440
Speaker 5: He missed that conversation.

1255
01:04:08,600 --> 01:04:15,280
Speaker 2: No, no, no, no, Uh. The breakfast club trademark belongs to thirty

1256
01:04:15,320 --> 01:04:18,920
Speaker 2: seven eleven Travis Marcus Davis and nobody else in the country,

1257
01:04:19,480 --> 01:04:22,480
Speaker 2: period point black. Gotcha.

1258
01:04:22,720 --> 01:04:24,920
Speaker 6: And if anyone else tries to use it, that's what

1259
01:04:25,440 --> 01:04:27,400
Speaker 6: And but it's important to break it because it's for food,

1260
01:04:27,800 --> 01:04:30,680
Speaker 6: like the breakfast club, the radio show, that's for entertainment, right,

1261
01:04:30,720 --> 01:04:32,840
Speaker 6: and that's what So in in intellectual.

1262
01:04:32,320 --> 01:04:34,760
Speaker 2: Properties, you do have the you do have the ability

1263
01:04:34,840 --> 01:04:39,160
Speaker 2: to use it in a particular class, right, And that's

1264
01:04:39,160 --> 01:04:40,840
Speaker 2: the other thing you gotta show use But you do

1265
01:04:40,920 --> 01:04:42,760
Speaker 2: have the ability to use things in a in a

1266
01:04:42,840 --> 01:04:46,720
Speaker 2: in a particular class, and that can make a difference.

1267
01:04:46,720 --> 01:04:49,760
Speaker 2: But all these other little plays on I changed it

1268
01:04:49,760 --> 01:04:52,880
Speaker 2: a little bit of it. That's that's McDonald's, McDowell's, that's

1269
01:04:52,960 --> 01:04:55,240
Speaker 2: that's that's not the real world. We'll break that down.

1270
01:04:55,280 --> 01:04:57,640
Speaker 2: Could you have mentioned that right coming to America was

1271
01:04:57,640 --> 01:05:02,400
Speaker 2: a great intellectual properties uh lesson, right, because it gave

1272
01:05:02,440 --> 01:05:04,880
Speaker 2: people the idea that if you change it just a

1273
01:05:04,880 --> 01:05:09,760
Speaker 2: little bit, then you're not infringing the rule in in

1274
01:05:09,760 --> 01:05:14,840
Speaker 2: in uh, trademark is opportunity for confusion, right, the is

1275
01:05:14,880 --> 01:05:17,280
Speaker 2: there an opportunity for this to be confused with that,

1276
01:05:17,640 --> 01:05:19,680
Speaker 2: and if it isn't, the one that holds the market

1277
01:05:19,680 --> 01:05:21,280
Speaker 2: and the one that started is the one that is

1278
01:05:21,440 --> 01:05:24,120
Speaker 2: entitled to it, right, So the golden arches worth the

1279
01:05:24,160 --> 01:05:29,440
Speaker 2: golden arts. Yeah that that that didn't work. That that

1280
01:05:29,440 --> 01:05:32,600
Speaker 2: didn't work. That man, that that that you know, intellectual

1281
01:05:32,600 --> 01:05:36,800
Speaker 2: property is is a big deal because it is someone's

1282
01:05:37,000 --> 01:05:39,080
Speaker 2: It's just that it's someone's property, and there is a

1283
01:05:39,120 --> 01:05:42,000
Speaker 2: property of their intellect. It is property of their thought process.

1284
01:05:43,440 --> 01:05:45,960
Speaker 5: Yes, very important to know that because if not, you

1285
01:05:46,000 --> 01:05:46,840
Speaker 5: can get yourself as.

1286
01:05:47,760 --> 01:05:50,360
Speaker 2: You can get yourself well, one you can get yourself

1287
01:05:50,360 --> 01:05:52,560
Speaker 2: in the deep water for trying to negular system, but

1288
01:05:52,560 --> 01:05:55,080
Speaker 2: two you can miss out on an opportunity if you

1289
01:05:55,080 --> 01:05:58,680
Speaker 2: don't protect yourself right. So you know, protecting yourself on

1290
01:05:58,720 --> 01:06:01,680
Speaker 2: the front side is important.

1291
01:06:01,720 --> 01:06:03,080
Speaker 4: I mean, it's a great name. It's one of these

1292
01:06:03,120 --> 01:06:05,000
Speaker 4: things when I don't know if the movie was the

1293
01:06:05,040 --> 01:06:08,240
Speaker 4: first thing that ever said breakfast club, but the radio

1294
01:06:08,320 --> 01:06:10,200
Speaker 4: obviously that helped out a lot too, because it's like

1295
01:06:10,400 --> 01:06:11,800
Speaker 4: you've been around before the radio show.

1296
01:06:11,880 --> 01:06:12,320
Speaker 2: Yeah we were.

1297
01:06:12,520 --> 01:06:15,480
Speaker 4: I'm assuming that the radio show has actually helped you

1298
01:06:15,560 --> 01:06:15,840
Speaker 4: in a way.

1299
01:06:15,920 --> 01:06:22,640
Speaker 2: I think we helped them. Yeah, Yeah, that's so.

1300
01:06:22,880 --> 01:06:26,040
Speaker 4: But the more people are saying the name is playing recognition. Yeah,

1301
01:06:26,320 --> 01:06:29,840
Speaker 4: it's like the breakfast club. Breakfast club. That makes sense

1302
01:06:29,880 --> 01:06:33,600
Speaker 4: because now this is actually a restaurant, right that serves breakfast,

1303
01:06:33,840 --> 01:06:34,640
Speaker 4: right exactly.

1304
01:06:34,720 --> 01:06:35,760
Speaker 5: Let's talk about the menu.

1305
01:06:36,040 --> 01:06:38,240
Speaker 4: We talked about a restaurant owner before and he said

1306
01:06:38,240 --> 01:06:43,320
Speaker 4: his philosophy is short menus, seven items, no more, and

1307
01:06:43,360 --> 01:06:44,640
Speaker 4: he had reason behind that.

1308
01:06:44,960 --> 01:06:47,280
Speaker 5: What's your thought process on menus?

1309
01:06:47,360 --> 01:06:49,800
Speaker 4: Like how do you say, Okay, this is enough items,

1310
01:06:49,800 --> 01:06:51,320
Speaker 4: this is too many items, this is Yeah.

1311
01:06:51,400 --> 01:06:55,000
Speaker 2: I may not have the seven rule, but I don't

1312
01:06:55,000 --> 01:06:59,800
Speaker 2: believe in in big complex menus. I believe in keeping

1313
01:06:59,800 --> 01:07:05,200
Speaker 2: me use simple. I believe in keeping menus where they

1314
01:07:05,200 --> 01:07:09,800
Speaker 2: can they can overlap. I think that's important. Well, menus overlapping,

1315
01:07:10,040 --> 01:07:13,040
Speaker 2: like if you have in restaurant, but hey, y'all get

1316
01:07:13,120 --> 01:07:15,360
Speaker 2: y'all get in restaurant one on one right here, y'all

1317
01:07:15,400 --> 01:07:20,200
Speaker 2: need to come side up from a class. Look, if

1318
01:07:20,200 --> 01:07:22,560
Speaker 2: you don't have if you don't have things that overlap,

1319
01:07:23,080 --> 01:07:25,760
Speaker 2: then you know you're doing yourself a disservice. Right, So

1320
01:07:25,800 --> 01:07:27,720
Speaker 2: if you have one product that can be used in

1321
01:07:27,760 --> 01:07:31,760
Speaker 2: three different things, then it's more advantageous for you. Right.

1322
01:07:31,840 --> 01:07:34,600
Speaker 2: So that's like so on the hand, example, on the hand,

1323
01:07:34,600 --> 01:07:37,080
Speaker 2: we use it for the breakfast special. On the hand

1324
01:07:37,080 --> 01:07:38,840
Speaker 2: we use it for a sandwich. On the hand, we

1325
01:07:38,960 --> 01:07:41,880
Speaker 2: use it for anoma. So we're not buying ham just

1326
01:07:42,240 --> 01:07:46,360
Speaker 2: for one plate. Right. So that that's that's one thing too.

1327
01:07:47,280 --> 01:07:49,720
Speaker 2: The more the bigger your menus and the more complex

1328
01:07:49,760 --> 01:07:52,720
Speaker 2: it is, then the bigger, uh and more complex your

1329
01:07:52,760 --> 01:07:55,280
Speaker 2: kitchen is going to be. Right. And this's just this

1330
01:07:55,320 --> 01:07:57,840
Speaker 2: is just my my, my belief, my rule. Right, if

1331
01:07:57,880 --> 01:08:01,040
Speaker 2: you want to be successful, you have to find areas

1332
01:08:01,160 --> 01:08:08,080
Speaker 2: where you minimize the confusion, that you minimize the chaos. Uh.

1333
01:08:08,120 --> 01:08:11,920
Speaker 2: And so the simpler you make the menu, then I

1334
01:08:11,960 --> 01:08:14,520
Speaker 2: can tell you this a chain right now that you

1335
01:08:14,560 --> 01:08:17,240
Speaker 2: know doing a couple of hundred million dollars and they

1336
01:08:17,280 --> 01:08:21,639
Speaker 2: ain't got before items and all of them are chicken strips.

1337
01:08:23,920 --> 01:08:28,479
Speaker 2: You can think of the rest the morning chicken ships.

1338
01:08:29,120 --> 01:08:32,439
Speaker 2: It's all Look at what does kness? What is king?

1339
01:08:32,560 --> 01:08:36,479
Speaker 2: Sir kings? Or you don't have a king? Okay, yeah, yeah,

1340
01:08:36,720 --> 01:08:40,960
Speaker 2: all right, but that's that's what.

1341
01:08:41,600 --> 01:08:45,519
Speaker 6: But does that tempt you because I'm thinking obviously the

1342
01:08:45,560 --> 01:08:48,240
Speaker 6: breakfast club, most people are gonna frequent it in the

1343
01:08:48,320 --> 01:08:51,440
Speaker 6: hours of usually breakfast right and on the weekends.

1344
01:08:51,840 --> 01:08:53,920
Speaker 2: But do you, I mean maybe you did or didn't.

1345
01:08:54,360 --> 01:08:56,760
Speaker 6: Did you say to yourself, maybe I should expand the

1346
01:08:56,760 --> 01:08:58,559
Speaker 6: menu to have more people come in in the evening

1347
01:08:59,760 --> 01:09:02,240
Speaker 6: Like we saw like people only went to I Hot

1348
01:09:02,240 --> 01:09:05,519
Speaker 6: for breakfast until they started serving burgers and I was like, oh,

1349
01:09:05,560 --> 01:09:07,920
Speaker 6: I can go there midday or for dinner. Is that

1350
01:09:08,000 --> 01:09:10,439
Speaker 6: something that you had to confront like, maybe I should

1351
01:09:10,439 --> 01:09:12,879
Speaker 6: expand the man just a bit to have what customers coming.

1352
01:09:12,800 --> 01:09:16,840
Speaker 2: Even for Well, for me, I'm not necessarily believe in

1353
01:09:16,880 --> 01:09:19,880
Speaker 2: expanding the menu just to get more people in, right,

1354
01:09:20,000 --> 01:09:23,479
Speaker 2: because one more people doesn't always it made me more revenue,

1355
01:09:23,479 --> 01:09:27,599
Speaker 2: doesn't always mean more profit. Right, More people doesn't always

1356
01:09:27,800 --> 01:09:31,960
Speaker 2: mean more people can be more problems too, right, true,

1357
01:09:33,760 --> 01:09:36,160
Speaker 2: And it's not to say that we won't ever. But

1358
01:09:37,280 --> 01:09:40,479
Speaker 2: the idea of why this was a breakfast launch concept

1359
01:09:40,760 --> 01:09:42,759
Speaker 2: was because I wanted to keep it in two day parts.

1360
01:09:43,120 --> 01:09:45,640
Speaker 2: I wanted a tight ship run from seven in the

1361
01:09:45,680 --> 01:09:48,880
Speaker 2: morning to two in the afternoon and call it a day.

1362
01:09:49,120 --> 01:09:50,599
Speaker 2: Not call it a day because the work is never

1363
01:09:50,680 --> 01:09:52,360
Speaker 2: done right. Call of the day, like we ain't got

1364
01:09:52,400 --> 01:09:54,439
Speaker 2: nothing else to do, call it the day. In terms

1365
01:09:54,439 --> 01:09:58,080
Speaker 2: of operations in terms of service. Doesn't mean that we'll

1366
01:09:58,120 --> 01:10:02,120
Speaker 2: never open the night. You know, who knows, who knows

1367
01:10:02,160 --> 01:10:05,880
Speaker 2: the future, But it won't be simply because you know,

1368
01:10:05,960 --> 01:10:09,880
Speaker 2: we can get a few more dollars, right. I think

1369
01:10:10,560 --> 01:10:13,800
Speaker 2: my personal opinion has to be more to it than that.

1370
01:10:14,040 --> 01:10:14,960
Speaker 5: How many days you open.

1371
01:10:15,320 --> 01:10:18,160
Speaker 2: We open seven days a week, seven days a week,

1372
01:10:18,479 --> 01:10:22,519
Speaker 2: Monday through Monday through Friday seven to two, Saturday and

1373
01:10:22,560 --> 01:10:26,559
Speaker 2: Sunday eight. That's at the breakfast club. You know, my

1374
01:10:26,640 --> 01:10:29,840
Speaker 2: Caribbean restaurant is open seven days a week lunch and

1375
01:10:29,920 --> 01:10:34,719
Speaker 2: dinner culture. My downtown restaurant is open five days a week.

1376
01:10:35,520 --> 01:10:38,439
Speaker 2: And you know the bar, yeah does bar things.

1377
01:10:40,240 --> 01:10:43,760
Speaker 4: So for the breakfast so specifically, you know, most people

1378
01:10:43,800 --> 01:10:45,840
Speaker 4: would think that during the week it's not a good

1379
01:10:45,840 --> 01:10:48,280
Speaker 4: time because who's going to brunch on Wednesday?

1380
01:10:48,560 --> 01:10:52,479
Speaker 2: Thursday? You said two different things, you said going to brunch.

1381
01:10:53,000 --> 01:10:56,880
Speaker 2: I opened the breakfast Club for breakfast. You get it.

1382
01:10:57,360 --> 01:11:06,400
Speaker 2: So a week in two thousand and one we open breakfast.

1383
01:11:06,760 --> 01:11:10,160
Speaker 2: Brunch wasn't the sexy day part that it is now.

1384
01:11:10,560 --> 01:11:14,520
Speaker 2: You didn't have all these places, you know, booming on Sundays.

1385
01:11:16,360 --> 01:11:20,439
Speaker 2: You didn't get that. It wasn't happening right. Matter of fact,

1386
01:11:20,840 --> 01:11:23,560
Speaker 2: for the big boys, breakfast was an afterthought, right you

1387
01:11:23,640 --> 01:11:26,120
Speaker 2: have you have you know, a big company, They served

1388
01:11:26,160 --> 01:11:28,519
Speaker 2: breakfast just as a way to make a few extra

1389
01:11:28,560 --> 01:11:30,840
Speaker 2: pennies because we already got to be there during the

1390
01:11:30,840 --> 01:11:32,800
Speaker 2: prep time anyway, and we can make a few extra

1391
01:11:33,240 --> 01:11:37,879
Speaker 2: extra dollars. And then in the one of the reasons.

1392
01:11:38,040 --> 01:11:41,520
Speaker 2: So I'm sorry I failed to give my definition of entrepreneurship,

1393
01:11:41,560 --> 01:11:43,960
Speaker 2: which is filling the void in the marketplace that the

1394
01:11:43,960 --> 01:11:48,680
Speaker 2: marketplace is calling for consciously are subconsciously that's that's the

1395
01:11:48,680 --> 01:11:53,200
Speaker 2: definition of entrepreneurship, looking at what the marketplace has, what

1396
01:11:53,280 --> 01:11:56,280
Speaker 2: it needs, what's missing. How do you feel that void?

1397
01:11:56,800 --> 01:11:58,599
Speaker 2: And in two thousand and one, or in ninety nine

1398
01:11:58,640 --> 01:12:00,799
Speaker 2: when I wrote this business plane, you can count breakfast

1399
01:12:00,800 --> 01:12:05,519
Speaker 2: restaurants in the in midtown, in my city and across

1400
01:12:05,520 --> 01:12:07,880
Speaker 2: the country. You can kind of them. On one hand, right,

1401
01:12:08,080 --> 01:12:10,519
Speaker 2: you didn't have a lot of places other than your

1402
01:12:10,520 --> 01:12:12,640
Speaker 2: big boys, like your eye hops and your dentist. You

1403
01:12:12,640 --> 01:12:16,320
Speaker 2: didn't have a lot of places that just featured breakfast,

1404
01:12:16,439 --> 01:12:22,840
Speaker 2: not soul breakfast, featured breakfast. So you know, in ninety nine,

1405
01:12:22,479 --> 01:12:27,679
Speaker 2: the you know, the breakfast market was wide open, and

1406
01:12:27,800 --> 01:12:30,640
Speaker 2: I saw that was an opportunity to fuel the void.

1407
01:12:30,880 --> 01:12:33,080
Speaker 2: And you know, if you look to that, man, Look,

1408
01:12:33,880 --> 01:12:36,200
Speaker 2: I know this may sound a little strange in twenty

1409
01:12:36,240 --> 01:12:39,360
Speaker 2: twenty two, but you'd be hard pressed to find a

1410
01:12:39,360 --> 01:12:42,719
Speaker 2: fish and a grip and a winging a waffle on

1411
01:12:42,720 --> 01:12:47,479
Speaker 2: one menu across the country in two thousand and one. Right,

1412
01:12:47,880 --> 01:12:50,400
Speaker 2: you'd be hard pressed, let alone to find it on

1413
01:12:50,720 --> 01:12:55,519
Speaker 2: a breakfast menu. And so here in twenty three. That's

1414
01:12:55,520 --> 01:12:58,599
Speaker 2: why when you said brunch today, those dishes have become

1415
01:12:58,720 --> 01:13:04,200
Speaker 2: very popular and the brunch thing has become wildly popular.

1416
01:13:04,280 --> 01:13:07,400
Speaker 2: Now I'm gonna take a little credit because, uh, you know,

1417
01:13:07,439 --> 01:13:08,800
Speaker 2: I like to think we had something to do with that,

1418
01:13:09,320 --> 01:13:12,639
Speaker 2: you know, Uh you know, I mean, truth is true. Right,

1419
01:13:13,000 --> 01:13:15,920
Speaker 2: If it wasn't happening before you start doing it, and

1420
01:13:15,960 --> 01:13:18,880
Speaker 2: then you start doing it and then it's happening, then

1421
01:13:18,920 --> 01:13:22,040
Speaker 2: I think, you know, But no, I've seen I've seen

1422
01:13:22,040 --> 01:13:24,080
Speaker 2: a number of people. I'm an entrepreneur, man, and I

1423
01:13:25,240 --> 01:13:28,439
Speaker 2: get inspired when people are inspired, right, And I've I've

1424
01:13:28,479 --> 01:13:29,960
Speaker 2: had people come to me and tell me, man, you

1425
01:13:30,000 --> 01:13:34,320
Speaker 2: inspired me. Told my brother here doing well, and you

1426
01:13:34,360 --> 01:13:37,439
Speaker 2: inspire me to open my bills, open my restaurant and uh,

1427
01:13:37,560 --> 01:13:40,280
Speaker 2: you know it's it's you know, it's it's it's a reality.

1428
01:13:40,600 --> 01:13:44,400
Speaker 2: But you know that I'm I'm and as much as

1429
01:13:44,439 --> 01:13:49,280
Speaker 2: I am crazy about that, I'm more inspired when I

1430
01:13:49,479 --> 01:13:53,839
Speaker 2: when I discovered that as an entrepreneur in the restaurant business,

1431
01:13:54,040 --> 01:13:58,400
Speaker 2: I've inspired people who weren't in the restaurant business. So

1432
01:13:58,439 --> 01:14:01,839
Speaker 2: when the first time I had, you know, an attorney

1433
01:14:01,920 --> 01:14:03,400
Speaker 2: come up to me and say, man, I won't you

1434
01:14:03,680 --> 01:14:08,800
Speaker 2: inspire me to my practice or Dennis or doctor, I'm like,

1435
01:14:08,800 --> 01:14:10,920
Speaker 2: how did how did that happen? I say, of Grich,

1436
01:14:11,040 --> 01:14:14,599
Speaker 2: you have a terminal degree. How does that? And I

1437
01:14:14,680 --> 01:14:21,080
Speaker 2: came to realize this concept of uh, see touch field right,

1438
01:14:22,160 --> 01:14:26,360
Speaker 2: it is necessary for a lot of folks to see

1439
01:14:26,400 --> 01:14:29,439
Speaker 2: it in order that they believe it. To touch it

1440
01:14:29,439 --> 01:14:31,799
Speaker 2: and they believe it. You know. We I know people

1441
01:14:31,840 --> 01:14:35,120
Speaker 2: like to you know, like to dump on Thomas and

1442
01:14:35,160 --> 01:14:38,439
Speaker 2: said he was a dollar, right, But Thomas said it

1443
01:14:38,520 --> 01:14:40,400
Speaker 2: was a dollar. He said, I'm gonna believe it if

1444
01:14:40,439 --> 01:14:43,080
Speaker 2: I touch it. And the truth be told, the majority

1445
01:14:43,120 --> 01:14:46,280
Speaker 2: of people have Thomas faith. They need to be able

1446
01:14:46,280 --> 01:14:49,719
Speaker 2: to touch it before they believe. And so I'm grateful

1447
01:14:49,720 --> 01:14:51,080
Speaker 2: to be have been in the space for the last

1448
01:14:51,080 --> 01:14:55,240
Speaker 2: two decades that people can touch entrepreneurship and be inspired

1449
01:14:55,280 --> 01:14:57,320
Speaker 2: to go out and do what they've been called to do.

1450
01:14:59,160 --> 01:15:00,240
Speaker 5: So, what's what's next to you?

1451
01:15:00,680 --> 01:15:04,240
Speaker 4: What's what's your next vision on the on the five

1452
01:15:04,360 --> 01:15:07,160
Speaker 4: year horizon horizon.

1453
01:15:06,840 --> 01:15:11,360
Speaker 2: Man, I going back to seeing and touching and I'm

1454
01:15:11,400 --> 01:15:17,000
Speaker 2: a I'm I believe that this, this entrepreneurship is important.

1455
01:15:17,520 --> 01:15:21,960
Speaker 2: But I believe that in this food game, as African Americans,

1456
01:15:22,320 --> 01:15:26,880
Speaker 2: the window of opportunity is so wide. Right if you

1457
01:15:27,040 --> 01:15:31,800
Speaker 2: look at how much participation we have in the food

1458
01:15:31,840 --> 01:15:36,840
Speaker 2: business compared to how much we have in terms of ownership,

1459
01:15:37,400 --> 01:15:41,720
Speaker 2: it pales. So we're actually leaving the bag on the

1460
01:15:41,760 --> 01:15:43,759
Speaker 2: table in this era of going to get the bag.

1461
01:15:44,840 --> 01:15:47,479
Speaker 2: And so my goal is in the next few years

1462
01:15:47,560 --> 01:15:51,360
Speaker 2: is one to continue to inspire entrepreneurs to go into

1463
01:15:51,360 --> 01:15:55,680
Speaker 2: business to open their restaurants. My goal is to to

1464
01:15:56,120 --> 01:16:01,599
Speaker 2: mentor and consult restaurant tours. All it's gonna be my first,

1465
01:16:01,960 --> 01:16:07,680
Speaker 2: my first client. I want to see us successful in

1466
01:16:07,720 --> 01:16:13,760
Speaker 2: the space. I believe that the food industry is an

1467
01:16:13,880 --> 01:16:17,679
Speaker 2: untapped market for African Americans. We're talking about everything from

1468
01:16:17,720 --> 01:16:20,400
Speaker 2: restaurants and I'm not just just talking about restaurant. We're

1469
01:16:20,439 --> 01:16:22,719
Speaker 2: talking about the butcher, the baker, and the hot sauce maker.

1470
01:16:23,040 --> 01:16:28,280
Speaker 2: We're talking about everything from inside the restaurant with plates

1471
01:16:28,320 --> 01:16:32,599
Speaker 2: and forks, to purveyors to the people who sell and

1472
01:16:32,720 --> 01:16:37,240
Speaker 2: grow the products. We're talking about retail. I mean, think

1473
01:16:37,240 --> 01:16:42,280
Speaker 2: about it, brother, we don't have if you're talking about restaurant,

1474
01:16:42,680 --> 01:16:47,720
Speaker 2: we don't have national change, African American owned, right name name,

1475
01:16:47,920 --> 01:16:53,639
Speaker 2: name one concept that stretches across the country. Yeah.

1476
01:16:53,640 --> 01:16:55,599
Speaker 5: Well, we just interviewed Pinky from Fludy Vegan.

1477
01:16:55,760 --> 01:16:57,880
Speaker 2: Man, I'm so happy for her. Man, I'm so I'm

1478
01:16:58,040 --> 01:17:02,400
Speaker 2: so excited for her because us it means the train

1479
01:17:02,560 --> 01:17:06,960
Speaker 2: is moving right. But we're in twenty twenty two and

1480
01:17:07,080 --> 01:17:11,439
Speaker 2: we don't have one national brand. Go in the grocery store,

1481
01:17:12,240 --> 01:17:16,400
Speaker 2: name me a national brand, Black owned. I can show

1482
01:17:16,439 --> 01:17:19,400
Speaker 2: you where people have you know, been culture vultures. I

1483
01:17:19,400 --> 01:17:21,720
Speaker 2: can show you where people have profited off of our

1484
01:17:21,800 --> 01:17:25,320
Speaker 2: name and our likeness, from Uncle Ben to Angel Mama.

1485
01:17:26,120 --> 01:17:29,599
Speaker 2: But we're not selling food off shelves, but we buying

1486
01:17:29,680 --> 01:17:33,320
Speaker 2: a lot of it. So my goal in the next

1487
01:17:33,360 --> 01:17:36,439
Speaker 2: five years is to get into those spaces and operate

1488
01:17:36,800 --> 01:17:39,160
Speaker 2: and encourage others to get in those spaces and operate.

1489
01:17:39,800 --> 01:17:43,120
Speaker 2: We need a hospitality company that stretches across a region,

1490
01:17:43,200 --> 01:17:46,080
Speaker 2: stretches across the country. And whether I'm the person to

1491
01:17:46,120 --> 01:17:47,599
Speaker 2: do it or whether it is the next person do it,

1492
01:17:47,800 --> 01:17:52,240
Speaker 2: I carenot. We just need those dollars circulating in our community.

1493
01:17:53,400 --> 01:17:56,760
Speaker 5: I agree. I agree got happened. So you're actually gonna

1494
01:17:56,760 --> 01:17:57,800
Speaker 5: be teaching people.

1495
01:17:57,920 --> 01:18:00,920
Speaker 2: Man, I am. You know. I've come to a conclusion

1496
01:18:01,040 --> 01:18:03,080
Speaker 2: that the words that I share and the work that

1497
01:18:03,120 --> 01:18:05,479
Speaker 2: I do is so important. We'll go back to how

1498
01:18:05,560 --> 01:18:09,479
Speaker 2: this started. One. The barrier to entry and restaurant is

1499
01:18:09,479 --> 01:18:11,720
Speaker 2: so low, right. It's not like, you know, you go

1500
01:18:11,800 --> 01:18:14,519
Speaker 2: be a lawyer tomorrow. You can't go be a doctor tomorrow,

1501
01:18:14,680 --> 01:18:15,880
Speaker 2: but you can go if you want it, you can

1502
01:18:15,920 --> 01:18:18,519
Speaker 2: go open a restaurant tomorrow. Right. And because of how

1503
01:18:18,560 --> 01:18:20,559
Speaker 2: sexy is how glamorous it, there's a lot of people

1504
01:18:20,640 --> 01:18:23,479
Speaker 2: want to do it. And I think that there's a

1505
01:18:23,520 --> 01:18:26,439
Speaker 2: space for well, I know there's a space. I get

1506
01:18:26,439 --> 01:18:29,000
Speaker 2: emails every day, I get inboxed all the time, so

1507
01:18:29,040 --> 01:18:35,080
Speaker 2: I believe there's a space for folks to come and

1508
01:18:35,160 --> 01:18:39,240
Speaker 2: learn how to successfully run a restaurant. So it's going

1509
01:18:39,280 --> 01:18:42,040
Speaker 2: to start off with mentoring and then it's going to

1510
01:18:42,120 --> 01:18:45,280
Speaker 2: move into something a little bit more because I think

1511
01:18:45,479 --> 01:18:49,840
Speaker 2: consulting is incredibly important and as African Americans, we have

1512
01:18:49,880 --> 01:18:52,720
Speaker 2: to begin to believe in professional services and going out

1513
01:18:52,720 --> 01:18:56,240
Speaker 2: and getting the professional services that we need in order

1514
01:18:56,280 --> 01:18:58,160
Speaker 2: to be successful. We can't be afraid of that.

1515
01:18:58,760 --> 01:19:02,640
Speaker 4: Very important mentorship extremely important, and we fail because we

1516
01:19:02,800 --> 01:19:04,760
Speaker 4: have a lack of knowledge a lot of times and

1517
01:19:05,400 --> 01:19:07,240
Speaker 4: that knowledge, like you said, there's ain't no school for this,

1518
01:19:08,160 --> 01:19:10,160
Speaker 4: even like if you're trying to start a podcast, right, like,

1519
01:19:10,360 --> 01:19:12,559
Speaker 4: there's no school for that. So you either make a

1520
01:19:12,560 --> 01:19:15,200
Speaker 4: lot of mistakes and luckily you can make it through,

1521
01:19:15,400 --> 01:19:17,479
Speaker 4: or you find some people that have already done it

1522
01:19:17,960 --> 01:19:19,559
Speaker 4: and they can help you. The same thing with the

1523
01:19:19,600 --> 01:19:22,599
Speaker 4: rest of our industry. Same thing with trucking, any type

1524
01:19:22,600 --> 01:19:25,400
Speaker 4: of industry you could think of. So it's extremely important

1525
01:19:25,400 --> 01:19:28,120
Speaker 4: for people to seek out those people that have already

1526
01:19:28,160 --> 01:19:30,640
Speaker 4: had success and already went through those mistakes because they

1527
01:19:30,640 --> 01:19:31,200
Speaker 4: can help.

1528
01:19:31,000 --> 01:19:31,639
Speaker 5: You avoid them.

1529
01:19:31,840 --> 01:19:35,440
Speaker 2: Man, there's a blessing in learning from somebody else's success

1530
01:19:36,040 --> 01:19:40,040
Speaker 2: and somebody else's failure, right, I mean that, and I

1531
01:19:40,080 --> 01:19:44,479
Speaker 2: don't even call it failure. You know, the the mistakes

1532
01:19:44,479 --> 01:19:47,760
Speaker 2: that they may have made or you know, the drop

1533
01:19:47,840 --> 01:19:50,160
Speaker 2: ball or what have you. But I look, there's some

1534
01:19:50,160 --> 01:19:54,400
Speaker 2: folks that came before me that I give homish right

1535
01:19:54,439 --> 01:19:57,880
Speaker 2: that I and other people don't see it that way.

1536
01:19:58,120 --> 01:20:00,880
Speaker 2: But if I didn't learn from them, Mista say, then

1537
01:20:01,120 --> 01:20:04,960
Speaker 2: I don't get to be where I am today. Your growth,

1538
01:20:05,360 --> 01:20:08,280
Speaker 2: I said, your growth, oh, without a doubt, man, without

1539
01:20:08,760 --> 01:20:09,960
Speaker 2: no question, asked.

1540
01:20:10,600 --> 01:20:12,559
Speaker 5: I appreciate you, brother, thank you for coming.

1541
01:20:12,920 --> 01:20:15,479
Speaker 2: Man, I appreciate you. Got it. When we go back

1542
01:20:15,520 --> 01:20:20,160
Speaker 2: to Houston, you gotta you gotta come on back, come

1543
01:20:20,200 --> 01:20:23,280
Speaker 2: on back, and uh bring the crew and you know,

1544
01:20:23,360 --> 01:20:26,760
Speaker 2: well you know we'll we'll, we'll speaking of the crew.

1545
01:20:26,800 --> 01:20:29,640
Speaker 2: So one more day. So a couple of things I

1546
01:20:29,760 --> 01:20:31,240
Speaker 2: was asked, I want to make sure we get these out.

1547
01:20:31,320 --> 01:20:36,559
Speaker 2: One was about about about food time, right about hey man,

1548
01:20:36,600 --> 01:20:47,040
Speaker 2: how do you get the food out? Expeditiously, expeditiously shut Look, look, look, systems.

1549
01:20:48,040 --> 01:20:53,080
Speaker 2: Systems are incredibly important. And I have a I have

1550
01:20:53,160 --> 01:20:56,920
Speaker 2: a restaurant that we acquired just based on me being

1551
01:20:56,960 --> 01:20:59,799
Speaker 2: able to see that, Hey, this is a great concept.

1552
01:21:00,200 --> 01:21:02,120
Speaker 2: They just need some systems in place. And I give

1553
01:21:02,160 --> 01:21:06,880
Speaker 2: you an example. Right, so you order a dish the

1554
01:21:08,479 --> 01:21:11,880
Speaker 2: a shrimp dish, right, And what they were doing was

1555
01:21:12,200 --> 01:21:14,479
Speaker 2: they were peeling the shrimp when you order. They were

1556
01:21:14,560 --> 01:21:16,760
Speaker 2: declicing the vegetables when you order, they were making the

1557
01:21:16,800 --> 01:21:20,960
Speaker 2: sauce when you order. So you food to forty five minutes, right,

1558
01:21:21,000 --> 01:21:23,120
Speaker 2: So I'll go what's to go? And okay, what do

1559
01:21:23,160 --> 01:21:26,639
Speaker 2: we take the steps? Right? We pre peeled, we pre season,

1560
01:21:26,720 --> 01:21:30,519
Speaker 2: we pre slice, and this is all fresh. We're just

1561
01:21:30,560 --> 01:21:34,000
Speaker 2: doing these steps ahead of time. And then you get

1562
01:21:34,000 --> 01:21:35,439
Speaker 2: to a point where we have to know we have

1563
01:21:35,479 --> 01:21:38,360
Speaker 2: an idea of what you're going to serve that day.

1564
01:21:38,680 --> 01:21:41,680
Speaker 2: I know if the line is three blocks long, about

1565
01:21:41,800 --> 01:21:45,920
Speaker 2: how much chicken we're gonna sell every hour? So we

1566
01:21:46,000 --> 01:21:50,439
Speaker 2: keep frying. Right now, here's the kicker to that, going

1567
01:21:50,479 --> 01:21:53,960
Speaker 2: back to that not being willing to lose in order

1568
01:21:54,000 --> 01:21:58,000
Speaker 2: to win. If going back to quality, if I fried

1569
01:21:58,040 --> 01:22:01,679
Speaker 2: a chicken and they don't order it and it goes

1570
01:22:01,720 --> 01:22:04,280
Speaker 2: over my whole time, I got to have the courage

1571
01:22:04,280 --> 01:22:07,400
Speaker 2: to pull it. A lot of times entrepreneurs, particularly in

1572
01:22:07,400 --> 01:22:09,479
Speaker 2: the restaurant business, they want to sell it to you

1573
01:22:09,520 --> 01:22:12,639
Speaker 2: anyway because they don't want to lose that five dollars,

1574
01:22:13,880 --> 01:22:16,240
Speaker 2: not understanding that you've already lost that five dollars because

1575
01:22:16,280 --> 01:22:18,040
Speaker 2: you put in for your product in front of your guests.

1576
01:22:19,400 --> 01:22:24,080
Speaker 2: So systems system system. The last one is you know

1577
01:22:24,280 --> 01:22:27,519
Speaker 2: the presence of the You know, I'm in my store

1578
01:22:27,560 --> 01:22:30,120
Speaker 2: a lot, not because I have to be, but because

1579
01:22:30,240 --> 01:22:32,880
Speaker 2: I want to be. I like going to work. It

1580
01:22:32,960 --> 01:22:34,920
Speaker 2: was to saying, if you love what you do, it's

1581
01:22:34,960 --> 01:22:36,760
Speaker 2: not really work. I love going to work. I love

1582
01:22:36,800 --> 01:22:39,160
Speaker 2: creating places to where people fellowship and I love being

1583
01:22:39,160 --> 01:22:42,120
Speaker 2: there with them. But there's also something that I that

1584
01:22:42,160 --> 01:22:45,879
Speaker 2: I found as a business term that makes this relevant,

1585
01:22:45,880 --> 01:22:47,800
Speaker 2: makes this important. If you go I went to buy

1586
01:22:47,840 --> 01:22:50,840
Speaker 2: a piece of property, right and this first piece of

1587
01:22:50,880 --> 01:22:52,760
Speaker 2: probably have a ball, and the bank asked me it

1588
01:22:52,840 --> 01:22:55,240
Speaker 2: was in a complex, it was a conduct. The bank

1589
01:22:55,280 --> 01:22:58,600
Speaker 2: asked me, what is the owner eccupency rate in this complex?

1590
01:22:59,240 --> 01:23:01,880
Speaker 2: Not an understand and I didn't understand why they were asking.

1591
01:23:02,160 --> 01:23:05,920
Speaker 2: So I asked, what does this mean and why you're asking? Said, well,

1592
01:23:05,920 --> 01:23:09,719
Speaker 2: the bank says that the property value is a little

1593
01:23:09,720 --> 01:23:14,000
Speaker 2: bit higher if the owner's present. And that's the philosopher

1594
01:23:14,000 --> 01:23:17,000
Speaker 2: at keeping my business. I go to work because it

1595
01:23:17,120 --> 01:23:20,719
Speaker 2: adds value to the guests, it adds value to my team,

1596
01:23:21,080 --> 01:23:22,680
Speaker 2: it adds value to my community.

1597
01:23:24,360 --> 01:23:26,360
Speaker 4: There you have it, ladies and gentlemen, a whole lot

1598
01:23:26,360 --> 01:23:28,519
Speaker 4: of game. Thank you, appreciate you.

1599
01:23:28,600 --> 01:23:28,920
Speaker 2: Brother.

1600
01:23:29,040 --> 01:23:31,040
Speaker 4: And I said, we can come to Houston. We gotta

1601
01:23:31,240 --> 01:23:33,200
Speaker 4: We're definitely gonna go patronage the restaurant, but we gotta

1602
01:23:33,240 --> 01:23:35,439
Speaker 4: do something. You gotta you know, doing events, and.

1603
01:23:35,479 --> 01:23:37,160
Speaker 2: You can come to Houston. Wenna, get you an astron

1604
01:23:38,680 --> 01:23:41,479
Speaker 2: this man, start. You don't want to talk about that.

1605
01:23:41,560 --> 01:23:43,800
Speaker 2: You don't have me break out the trash fans, Baby,

1606
01:23:43,840 --> 01:23:46,439
Speaker 2: I will bang these trash cans and we will knock

1607
01:23:46,479 --> 01:23:50,200
Speaker 2: some home runs. We're not gonna forget seventeen. Hey man,

1608
01:23:50,320 --> 01:23:52,320
Speaker 2: y'all got to get over that. Brother, we can. Y'all

1609
01:23:52,360 --> 01:23:55,439
Speaker 2: got to get over that this year. But hey, this

1610
01:23:55,600 --> 01:23:59,920
Speaker 2: is what two things. One the trash cans don't explain

1611
01:24:00,040 --> 01:24:03,799
Speaker 2: how we beat y'all with y'all part. That's one that's true. Yeah.

1612
01:24:04,160 --> 01:24:07,760
Speaker 2: Two didn't didn't a little little just come out about

1613
01:24:07,800 --> 01:24:10,479
Speaker 2: y'all cheating in the same year leisure. That was a

1614
01:24:10,560 --> 01:24:14,400
Speaker 2: leg that. There's just proven his alleged difference.

1615
01:24:16,200 --> 01:24:18,920
Speaker 4: Most of the most championships with the cheating, but the

1616
01:24:18,920 --> 01:24:21,360
Speaker 4: most championships in sports history, man.

1617
01:24:21,240 --> 01:24:24,599
Speaker 2: Look, look, baseball is a game of cheating.

1618
01:24:24,640 --> 01:24:29,120
Speaker 6: It's about it cheats. Well, we're cheating into the first

1619
01:24:29,160 --> 01:24:29,840
Speaker 6: place right now.

1620
01:24:29,880 --> 01:24:35,400
Speaker 2: So hey that boy looking nasty. Yeah, he's second in

1621
01:24:35,439 --> 01:24:42,400
Speaker 2: home runs to judge. So Ron's bombers, they wouldn't bombing

1622
01:24:42,400 --> 01:24:44,280
Speaker 2: with that. Put that no hit on them the other

1623
01:24:44,360 --> 01:24:45,920
Speaker 2: day though. All right.

1624
01:24:48,760 --> 01:24:51,960
Speaker 6: Yeah, shout to everybody on eyl University, all our earners,

1625
01:24:51,960 --> 01:24:54,679
Speaker 6: everybody that's important to merch, all our patrons on Patreon.

1626
01:24:54,800 --> 01:24:56,920
Speaker 2: Love is love. You know, we can't do this without you.

1627
01:24:57,080 --> 01:24:59,960
Speaker 6: It was built for you. Uh So keeps important. Keep

1628
01:25:00,200 --> 01:25:01,960
Speaker 6: telling a friend, to tell a friend. That's how we

1629
01:25:02,000 --> 01:25:02,719
Speaker 6: build community.

1630
01:25:03,520 --> 01:25:04,679
Speaker 2: And shout out to everybody in Houston.

1631
01:25:04,680 --> 01:25:06,920
Speaker 4: Sharlot to my girl Jazz, shout out to Slim Thugger,

1632
01:25:07,360 --> 01:25:13,120
Speaker 4: shout out to don Key Toby Ian Dunlap of course,

1633
01:25:13,160 --> 01:25:15,800
Speaker 4: of course. And you know every time we go to

1634
01:25:15,880 --> 01:25:17,640
Speaker 4: h time, it's always love out there. We did a

1635
01:25:17,720 --> 01:25:19,920
Speaker 4: show out there. It was packed twenty six hundred people.

1636
01:25:21,000 --> 01:25:22,840
Speaker 4: So man, because the show was fire.

1637
01:25:23,240 --> 01:25:24,800
Speaker 2: Thank you. Man. I was, I mean, I was in

1638
01:25:24,880 --> 01:25:28,160
Speaker 2: there just I was like, I was, I was man,

1639
01:25:28,400 --> 01:25:30,559
Speaker 2: I was, I was happy, I was excited. Slim has

1640
01:25:30,600 --> 01:25:32,160
Speaker 2: a special place in the Breakfast Lub's history.

1641
01:25:32,200 --> 01:25:34,519
Speaker 5: Oh yeah, Oh god, yes, good dude.

1642
01:25:34,640 --> 01:25:38,439
Speaker 2: Man, in our first year or two of business, when

1643
01:25:38,479 --> 01:25:42,240
Speaker 2: we're not popular, we're not hot, we're not famous. Guess

1644
01:25:42,280 --> 01:25:45,320
Speaker 2: who comes two three times a week. Slim and the crew,

1645
01:25:46,120 --> 01:25:50,280
Speaker 2: and so much so that we would look for Hey, Slim, Slim,

1646
01:25:50,320 --> 01:25:51,880
Speaker 2: we need to come on here. We got we got

1647
01:25:51,880 --> 01:25:57,960
Speaker 2: red but slim. See note buying the boars. They brought

1648
01:25:58,080 --> 01:26:01,439
Speaker 2: bond in right off the bun and you know the

1649
01:26:01,479 --> 01:26:05,160
Speaker 2: rest was the rest was history. Yeah, Slim, Slim, Slim Slim.

1650
01:26:05,640 --> 01:26:08,280
Speaker 2: You guys have to get a dish ning that to him. Yeah,

1651
01:26:08,320 --> 01:26:09,320
Speaker 2: we gotta figure that out.

1652
01:26:10,120 --> 01:26:12,560
Speaker 4: Of course, Chris Senegal too, and Mike Brown. See a

1653
01:26:12,560 --> 01:26:15,800
Speaker 4: lot of solid guys out there in Houston, man, real love.

1654
01:26:15,840 --> 01:26:17,240
Speaker 4: Every time we get we get a chance to go

1655
01:26:17,280 --> 01:26:20,360
Speaker 4: to Houston. So shout out to Houston man. Love is

1656
01:26:20,439 --> 01:26:23,120
Speaker 4: love to you guys. Next week peace.

1657
01:26:24,880 --> 01:26:30,120
Speaker 3: My graduates from my school being forced back drop b drop,

1658
01:26:30,760 --> 01:26:33,160
Speaker 3: Mike drop drop drop.

1659
01:26:43,600 --> 01:26:47,240
Speaker 7: Hennessey celebrates those you just realized your business needed to

1660
01:26:47,320 --> 01:26:52,360
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1661
01:26:52,880 --> 01:26:53,240
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1662
01:26:53,760 --> 01:26:57,080
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1663
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1664
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1665
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1666
01:27:06,720 --> 01:27:10,519
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1668
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1671
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1672
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