Speaker 1: Bloomberg Audio Studios, podcasts, radio news.
Speaker 2: Let's take a little bit of a detour right now,
Speaker 2: because two prominent names in sports and business have joined
Speaker 2: forces to tackle one of the fastest growing health costs.
Speaker 2: JLP once the former CEO of X. Her name is
Speaker 2: Linda Yakarino. She has teamed up with NFL legend Tom
Speaker 2: Brady Cradio to build EMAN. I know right we're sitting
Speaker 2: right here, but let me just tell you what EMED is.
Speaker 2: It's a platform dedicated to helping employers managed costs associated
Speaker 2: with weight loss drugs. Linda serves a CEO. Tom is
Speaker 2: a co owner and chief wellness officer. And I am
Speaker 2: just delighted that they're both sitting to my right. Thank
Speaker 2: you guys for joining us.
Speaker 3: Thank you for having us. We really appreciate it.
Speaker 2: So let's talk a little bit about how this all
Speaker 2: came together, and I'll start with both of you individually,
Speaker 2: And Linda, I'll start with you because you took the
Speaker 2: helm of EMED after spending two years as the CEO
Speaker 2: of X formerly known as Twitter, and I would just
Speaker 2: love to hear about you know how that happened. What
Speaker 2: sort of translates from social media into you know running
Speaker 2: a telehealth company.
Speaker 3: Thank you so much. It's a great question. And when
Speaker 3: I look back on my career, which will I think
Speaker 3: logically explain how I landed at EMED. You could probably
Speaker 3: market by one or two words and it would be
Speaker 3: transformation led by technology, transformation and innovation. Right, So, throughout
Speaker 3: my career, whether I was at NBCU for so long,
Speaker 3: one of the outputs of that was launching Peacock to
Speaker 3: then go to Twitter and then X and creating the
Speaker 3: global town Square. It made sense once I decided to
Speaker 3: leave X, what should I do next? And about six
Speaker 3: months prior to leaving X, I became a chair of
Speaker 3: the board of emed's director Consumer Business in England, the
Speaker 3: number one female focus GLP one business. And why it
Speaker 3: all came together is because what I learned and was
Speaker 3: so impacted by the profound nature of the power of
Speaker 3: these GLP one medications, and I certainly knew that access
Speaker 3: needed to happen for people. Particularly in the United States,
Speaker 3: sixty percent of people get their benefits from their employer
Speaker 3: and only one in five employers cover GLP ones right now.
Speaker 3: So once I was really thinking and considering what to
Speaker 3: do tackling transformation and healthcare to give people access to
Speaker 3: these life changing medications was an easy answer.
Speaker 2: Well, let's talk about the Tom Brady of it all,
Speaker 2: because that certainly makes sense. You know, transforming, transforming, and
Speaker 2: it's now transforming emed. But Tom, how did you get
Speaker 2: involved with EMAED and who called who?
Speaker 3: Well?
Speaker 4: I've been involved in health and once for a long time.
Speaker 4: I think as an athlete, I realized that my body
Speaker 4: was my asset, so I had to take good care
Speaker 4: of it, and every day I had to put the
Speaker 4: right foods in my body. I had to have the
Speaker 4: right hydration, the right workouts, the right training in order
Speaker 4: for me to go out there and accomplish my job
Speaker 4: to the best of my ability. I started a health
Speaker 4: and wellness business in twenty thirteen based around all the
Speaker 4: things that I knew and that I desired. I wanted
Speaker 4: other people to understand about how to keep their bodies
Speaker 4: and how they can stay active for a long period
Speaker 4: of time. But I also realized there's a lot of
Speaker 4: discipline that comes to making those daily decisions that allow
Speaker 4: you to be healthy, and a lot of times they
Speaker 4: couldn't take on this kind of Navy seal type training
Speaker 4: that I did as an athlete because that we can, yeah,
Speaker 4: and he can. We spend hours in our day and
Speaker 4: we have great resources to be able to do that.
Speaker 4: So what I realized with health and wellness in my
Speaker 4: post retirement was a lot of times you have to
Speaker 4: meet people where they're at and you have to kickstart
Speaker 4: people's journey. And partnering with Linda and our friend Michael Fair,
Speaker 4: who founded the company has become a great friend of
Speaker 4: mine down in Miami. I think we can really help
Speaker 4: a lot of people. And like I said, to get
Speaker 4: people on the right program with the right individuals that's
Speaker 4: really tailored to them, they can start to begin to
Speaker 4: see some great health improvements in their life.
Speaker 1: But I'm sure you have to sort of recognize the
Speaker 1: potential criticism that somebody like you a world athlete. I
Speaker 1: don't think anyone I ever seen you out of shape,
Speaker 1: and yet you know you're pitching a GLP one alternative
Speaker 1: for some folks, And I understand the need, But why
Speaker 1: listen to Tom Brady? Why not listen to I think you.
Speaker 4: Should listen to your healthcare professionals who you should listen to.
Speaker 4: That's the most important thing that I think for me,
Speaker 4: the ability to promote things that I really strongly believe in.
Speaker 4: And again, it's really about being proactive about your health.
Speaker 4: And one thing I realized, I was able to achieve
Speaker 4: great things in my life and my career because I
Speaker 4: was very proactive. I didn't wait to get injured. I
Speaker 4: didn't wait to get sick. I tried to stay ahead
Speaker 4: of those things. I never wanted to be injured. If
Speaker 4: I was injured, I missed the game. I couldn't do
Speaker 4: what I love to do. So now that I get
Speaker 4: to go out there do what I love to do
Speaker 4: in this next part of my life, which is try
Speaker 4: to help other people, give them the best information possible
Speaker 4: so that they can make the right decision for themselves.
Speaker 3: I think it's really important to point out. It's why
Speaker 3: Tom Brady of it all in the order for you, Yeah,
Speaker 3: the importance is that you have to qualify to get
Speaker 3: on the EMED program, take a blood test, you have
Speaker 3: to qualify through a variety of biomarkers that we check,
Speaker 3: and we want to make sure that you're one of
Speaker 3: those people that want to take control of your own
Speaker 3: health and take advantage of the unbelievable incremental nature of
Speaker 3: what these GLP one medications do. So tackle chronic diseases
Speaker 3: in their tracks. So it's not like other companies where
Speaker 3: you can just fill out a form and get a prescription. No,
Speaker 3: you stay with.
Speaker 1: Us, so you're working with the employer. This is basically
Speaker 1: a flat fee model more or less here, Yes, is
Speaker 1: there any concern going forward as the cost of GLP
Speaker 1: one prescriptions goes down, oral medications come on as that
Speaker 1: cost compresses, does that affect your fee model?
Speaker 3: And any One's actually so exciting because we're finally at
Speaker 3: a point where we have EMED delivers access to so
Speaker 3: many people that it's been out of reach because of
Speaker 3: the cost. So we have this health intervention of a
Speaker 3: lifetime moment. So there's a health solution for so many
Speaker 3: chronic diseases. And now we have a cost for employers
Speaker 3: because now it's affordable for them to cover it. And
Speaker 3: that's exactly where EMED sits at the intersector.
Speaker 1: Are you going to do secondary markets? I mean, can
Speaker 1: you have a partnership I believe with CBS or.
Speaker 3: Yes, we have a partnership with CBS, a strategic investor
Speaker 3: like AON. So imagine these gold standard companies coming together
Speaker 3: like minded got woven together to break the cost curve
Speaker 3: and impact population health. What a good seat to be
Speaker 3: sitting in.
Speaker 2: I do want to talk a little bit about how
Speaker 2: the introduction of JLPE pills has potentially changed anything when
Speaker 2: you think about how willing employers are to cover some
Speaker 2: of these medications. It's only been a couple of months,
Speaker 2: but are you seeing any sort of impact there.
Speaker 3: Yeah, we're seeing an expansion of the total addressable market.
Speaker 3: It's really interesting data. But unprecedented adoption of the oral
Speaker 3: pills from the early data that's coming out. And also
Speaker 3: important to note one of the biggest adopters or segments
Speaker 3: or men because they have hesitancy when it comes to injections,
Speaker 3: but they're much.
Speaker 1: More openly, more.
Speaker 3: Women, braver, stronger, But so the the that's why there's
Speaker 3: unprecedented demand and why it's we're kind of in a
Speaker 3: moment here where the opportunity to be able to talk
Speaker 3: that's what we're doing here at Milk and talking to CEOs,
Speaker 3: talking to CFOs that now breaking the cost curve is
Speaker 3: that time is here, we're able to do that.
Speaker 2: I do want to go back to the Tom Brady
Speaker 2: of it all a little bit more because you mentioned
Speaker 2: that obviously health and wellness is a huge personal thing
Speaker 2: of yours. And you mentioned that, you know, you founded
Speaker 2: your own companies in the past. We talked to a
Speaker 2: lot of former athletes on the clothes actually about how
Speaker 2: they sort of approach that's actually true. But how do
Speaker 2: you evaluate different business opportunities? How do you decide what
Speaker 2: to put your name too? And I mean, how many
Speaker 2: things are you saying no to at.
Speaker 4: This point quite a bit? Yeah, I get different opportunities
Speaker 4: based on you know, what people are really looking for
Speaker 4: and how they want me to kind of play a
Speaker 4: role in their business. But I think I want to
Speaker 4: add a lot of value to what I'm doing. It's
Speaker 4: not just really even with the e met really being
Speaker 4: involved with Linda and our friend Michael who's the founder
Speaker 4: of the company, and some of the decision making how
Speaker 4: we're going after and how we're attacking this solution is
Speaker 4: what's very important. So to be involved in difference because
Speaker 4: I I love learning, I love growing as an athlete.
Speaker 4: I surrounded myself with incredible mentors over the course of
Speaker 4: my life that I was able to learn from. I
Speaker 4: was to take the things that they could teach me
Speaker 4: and then try to apply that going forward. Now I'm
Speaker 4: still kind of relatively young in my business career, but
Speaker 4: I feel like I have a lot of room for growth.
Speaker 1: You're doing well. Are you going to take this money,
Speaker 1: whatever you make off of EMAT and put that more
Speaker 1: into the Raiders?
Speaker 4: On the Raiders for sure where it's a lot to
Speaker 4: be improved, But that's that's it. You know. Football is
Speaker 4: my I's always been my first love. Truly obsessed with that.
Speaker 1: And you're going to stay tethered to the NFL in
Speaker 1: some way, yether as ownership or broadcasting or whatever.
Speaker 4: Love football. I love team sports, and I love that
Speaker 4: it keeps everyone engaged, and I love that there's real
Speaker 4: outcomes every day. I think the purest thing about sports
Speaker 4: is that we can see how well we prepared. We
Speaker 4: can see what the kind of work we put in.
Speaker 4: Because there's a score button on each end of the stadium,
Speaker 4: you get to see how you did. There's something really
Speaker 4: finite about that that we're all compelled to watch and
Speaker 4: being involved in it for as long as I have.
Speaker 4: It's kind of, like I said, my first level, I
Speaker 4: want to be in it for the rest of my life.
Speaker 1: Well, Tom, I really appreciate you being here, Linda as well,
Speaker 1: good luck to both of you. Tom Brady, of course
Speaker 1: NFL legend, now the co owner of e MET, along
Speaker 1: with Linda Yakarino, the CEO of e MET as well