WEBVTT - NFL Champion Tom Brady and Former X CEO Linda Yaccarino Talk GLP1s, EMED

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<v Speaker 1>Bloomberg Audio Studios, podcasts, radio news.

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<v Speaker 2>Let's take a little bit of a detour right now,

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<v Speaker 2>because two prominent names in sports and business have joined

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<v Speaker 2>forces to tackle one of the fastest growing health costs.

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<v Speaker 2>JLP once the former CEO of X. Her name is

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<v Speaker 2>Linda Yakarino. She has teamed up with NFL legend Tom

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<v Speaker 2>Brady Cradio to build EMAN. I know right we're sitting

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<v Speaker 2>right here, but let me just tell you what EMED is.

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<v Speaker 2>It's a platform dedicated to helping employers managed costs associated

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<v Speaker 2>with weight loss drugs. Linda serves a CEO. Tom is

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<v Speaker 2>a co owner and chief wellness officer. And I am

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<v Speaker 2>just delighted that they're both sitting to my right. Thank

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<v Speaker 2>you guys for joining us.

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<v Speaker 3>Thank you for having us. We really appreciate it.

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<v Speaker 2>So let's talk a little bit about how this all

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<v Speaker 2>came together, and I'll start with both of you individually,

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<v Speaker 2>And Linda, I'll start with you because you took the

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<v Speaker 2>helm of EMED after spending two years as the CEO

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<v Speaker 2>of X formerly known as Twitter, and I would just

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<v Speaker 2>love to hear about you know how that happened. What

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<v Speaker 2>sort of translates from social media into you know running

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<v Speaker 2>a telehealth company.

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<v Speaker 3>Thank you so much. It's a great question. And when

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<v Speaker 3>I look back on my career, which will I think

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<v Speaker 3>logically explain how I landed at EMED. You could probably

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<v Speaker 3>market by one or two words and it would be

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<v Speaker 3>transformation led by technology, transformation and innovation. Right, So, throughout

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<v Speaker 3>my career, whether I was at NBCU for so long,

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<v Speaker 3>one of the outputs of that was launching Peacock to

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<v Speaker 3>then go to Twitter and then X and creating the

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<v Speaker 3>global town Square. It made sense once I decided to

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<v Speaker 3>leave X, what should I do next? And about six

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<v Speaker 3>months prior to leaving X, I became a chair of

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<v Speaker 3>the board of emed's director Consumer Business in England, the

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<v Speaker 3>number one female focus GLP one business. And why it

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<v Speaker 3>all came together is because what I learned and was

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<v Speaker 3>so impacted by the profound nature of the power of

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<v Speaker 3>these GLP one medications, and I certainly knew that access

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<v Speaker 3>needed to happen for people. Particularly in the United States,

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<v Speaker 3>sixty percent of people get their benefits from their employer

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<v Speaker 3>and only one in five employers cover GLP ones right now.

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<v Speaker 3>So once I was really thinking and considering what to

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<v Speaker 3>do tackling transformation and healthcare to give people access to

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<v Speaker 3>these life changing medications was an easy answer.

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<v Speaker 2>Well, let's talk about the Tom Brady of it all,

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<v Speaker 2>because that certainly makes sense. You know, transforming, transforming, and

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<v Speaker 2>it's now transforming emed. But Tom, how did you get

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<v Speaker 2>involved with EMAED and who called who?

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<v Speaker 3>Well?

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<v Speaker 4>I've been involved in health and once for a long time.

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<v Speaker 4>I think as an athlete, I realized that my body

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<v Speaker 4>was my asset, so I had to take good care

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<v Speaker 4>of it, and every day I had to put the

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<v Speaker 4>right foods in my body. I had to have the

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<v Speaker 4>right hydration, the right workouts, the right training in order

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<v Speaker 4>for me to go out there and accomplish my job

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<v Speaker 4>to the best of my ability. I started a health

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<v Speaker 4>and wellness business in twenty thirteen based around all the

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<v Speaker 4>things that I knew and that I desired. I wanted

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<v Speaker 4>other people to understand about how to keep their bodies

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<v Speaker 4>and how they can stay active for a long period

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<v Speaker 4>of time. But I also realized there's a lot of

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<v Speaker 4>discipline that comes to making those daily decisions that allow

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<v Speaker 4>you to be healthy, and a lot of times they

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<v Speaker 4>couldn't take on this kind of Navy seal type training

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<v Speaker 4>that I did as an athlete because that we can, yeah,

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<v Speaker 4>and he can. We spend hours in our day and

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<v Speaker 4>we have great resources to be able to do that.

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<v Speaker 4>So what I realized with health and wellness in my

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<v Speaker 4>post retirement was a lot of times you have to

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<v Speaker 4>meet people where they're at and you have to kickstart

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<v Speaker 4>people's journey. And partnering with Linda and our friend Michael Fair,

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<v Speaker 4>who founded the company has become a great friend of

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<v Speaker 4>mine down in Miami. I think we can really help

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<v Speaker 4>a lot of people. And like I said, to get

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<v Speaker 4>people on the right program with the right individuals that's

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<v Speaker 4>really tailored to them, they can start to begin to

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<v Speaker 4>see some great health improvements in their life.

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<v Speaker 1>But I'm sure you have to sort of recognize the

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<v Speaker 1>potential criticism that somebody like you a world athlete. I

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<v Speaker 1>don't think anyone I ever seen you out of shape,

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<v Speaker 1>and yet you know you're pitching a GLP one alternative

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<v Speaker 1>for some folks, And I understand the need, But why

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<v Speaker 1>listen to Tom Brady? Why not listen to I think you.

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<v Speaker 4>Should listen to your healthcare professionals who you should listen to.

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<v Speaker 4>That's the most important thing that I think for me,

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<v Speaker 4>the ability to promote things that I really strongly believe in.

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<v Speaker 4>And again, it's really about being proactive about your health.

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<v Speaker 4>And one thing I realized, I was able to achieve

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<v Speaker 4>great things in my life and my career because I

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<v Speaker 4>was very proactive. I didn't wait to get injured. I

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<v Speaker 4>didn't wait to get sick. I tried to stay ahead

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<v Speaker 4>of those things. I never wanted to be injured. If

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<v Speaker 4>I was injured, I missed the game. I couldn't do

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<v Speaker 4>what I love to do. So now that I get

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<v Speaker 4>to go out there do what I love to do

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<v Speaker 4>in this next part of my life, which is try

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<v Speaker 4>to help other people, give them the best information possible

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<v Speaker 4>so that they can make the right decision for themselves.

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<v Speaker 3>I think it's really important to point out. It's why

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<v Speaker 3>Tom Brady of it all in the order for you, Yeah,

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<v Speaker 3>the importance is that you have to qualify to get

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<v Speaker 3>on the EMED program, take a blood test, you have

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<v Speaker 3>to qualify through a variety of biomarkers that we check,

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<v Speaker 3>and we want to make sure that you're one of

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<v Speaker 3>those people that want to take control of your own

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<v Speaker 3>health and take advantage of the unbelievable incremental nature of

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<v Speaker 3>what these GLP one medications do. So tackle chronic diseases

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<v Speaker 3>in their tracks. So it's not like other companies where

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<v Speaker 3>you can just fill out a form and get a prescription. No,

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<v Speaker 3>you stay with.

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<v Speaker 1>Us, so you're working with the employer. This is basically

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<v Speaker 1>a flat fee model more or less here, Yes, is

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<v Speaker 1>there any concern going forward as the cost of GLP

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<v Speaker 1>one prescriptions goes down, oral medications come on as that

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<v Speaker 1>cost compresses, does that affect your fee model?

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<v Speaker 3>And any One's actually so exciting because we're finally at

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<v Speaker 3>a point where we have EMED delivers access to so

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<v Speaker 3>many people that it's been out of reach because of

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<v Speaker 3>the cost. So we have this health intervention of a

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<v Speaker 3>lifetime moment. So there's a health solution for so many

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<v Speaker 3>chronic diseases. And now we have a cost for employers

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<v Speaker 3>because now it's affordable for them to cover it. And

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<v Speaker 3>that's exactly where EMED sits at the intersector.

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<v Speaker 1>Are you going to do secondary markets? I mean, can

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<v Speaker 1>you have a partnership I believe with CBS or.

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<v Speaker 3>Yes, we have a partnership with CBS, a strategic investor

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<v Speaker 3>like AON. So imagine these gold standard companies coming together

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<v Speaker 3>like minded got woven together to break the cost curve

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<v Speaker 3>and impact population health. What a good seat to be

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<v Speaker 3>sitting in.

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<v Speaker 2>I do want to talk a little bit about how

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<v Speaker 2>the introduction of JLPE pills has potentially changed anything when

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<v Speaker 2>you think about how willing employers are to cover some

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<v Speaker 2>of these medications. It's only been a couple of months,

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<v Speaker 2>but are you seeing any sort of impact there.

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<v Speaker 3>Yeah, we're seeing an expansion of the total addressable market.

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<v Speaker 3>It's really interesting data. But unprecedented adoption of the oral

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<v Speaker 3>pills from the early data that's coming out. And also

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<v Speaker 3>important to note one of the biggest adopters or segments

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<v Speaker 3>or men because they have hesitancy when it comes to injections,

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<v Speaker 3>but they're much.

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<v Speaker 1>More openly, more.

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<v Speaker 3>Women, braver, stronger, But so the the that's why there's

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<v Speaker 3>unprecedented demand and why it's we're kind of in a

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<v Speaker 3>moment here where the opportunity to be able to talk

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<v Speaker 3>that's what we're doing here at Milk and talking to CEOs,

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<v Speaker 3>talking to CFOs that now breaking the cost curve is

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<v Speaker 3>that time is here, we're able to do that.

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<v Speaker 2>I do want to go back to the Tom Brady

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<v Speaker 2>of it all a little bit more because you mentioned

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<v Speaker 2>that obviously health and wellness is a huge personal thing

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<v Speaker 2>of yours. And you mentioned that, you know, you founded

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<v Speaker 2>your own companies in the past. We talked to a

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<v Speaker 2>lot of former athletes on the clothes actually about how

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<v Speaker 2>they sort of approach that's actually true. But how do

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<v Speaker 2>you evaluate different business opportunities? How do you decide what

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<v Speaker 2>to put your name too? And I mean, how many

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<v Speaker 2>things are you saying no to at.

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<v Speaker 4>This point quite a bit? Yeah, I get different opportunities

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<v Speaker 4>based on you know, what people are really looking for

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<v Speaker 4>and how they want me to kind of play a

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<v Speaker 4>role in their business. But I think I want to

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<v Speaker 4>add a lot of value to what I'm doing. It's

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<v Speaker 4>not just really even with the e met really being

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<v Speaker 4>involved with Linda and our friend Michael who's the founder

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<v Speaker 4>of the company, and some of the decision making how

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<v Speaker 4>we're going after and how we're attacking this solution is

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<v Speaker 4>what's very important. So to be involved in difference because

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<v Speaker 4>I I love learning, I love growing as an athlete.

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<v Speaker 4>I surrounded myself with incredible mentors over the course of

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<v Speaker 4>my life that I was able to learn from. I

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<v Speaker 4>was to take the things that they could teach me

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<v Speaker 4>and then try to apply that going forward. Now I'm

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<v Speaker 4>still kind of relatively young in my business career, but

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<v Speaker 4>I feel like I have a lot of room for growth.

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<v Speaker 1>You're doing well. Are you going to take this money,

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<v Speaker 1>whatever you make off of EMAT and put that more

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<v Speaker 1>into the Raiders?

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<v Speaker 4>On the Raiders for sure where it's a lot to

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<v Speaker 4>be improved, But that's that's it. You know. Football is

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<v Speaker 4>my I's always been my first love. Truly obsessed with that.

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<v Speaker 1>And you're going to stay tethered to the NFL in

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<v Speaker 1>some way, yether as ownership or broadcasting or whatever.

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<v Speaker 4>Love football. I love team sports, and I love that

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<v Speaker 4>it keeps everyone engaged, and I love that there's real

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<v Speaker 4>outcomes every day. I think the purest thing about sports

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<v Speaker 4>is that we can see how well we prepared. We

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<v Speaker 4>can see what the kind of work we put in.

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<v Speaker 4>Because there's a score button on each end of the stadium,

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<v Speaker 4>you get to see how you did. There's something really

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<v Speaker 4>finite about that that we're all compelled to watch and

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<v Speaker 4>being involved in it for as long as I have.

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<v Speaker 4>It's kind of, like I said, my first level, I

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<v Speaker 4>want to be in it for the rest of my life.

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<v Speaker 1>Well, Tom, I really appreciate you being here, Linda as well,

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<v Speaker 1>good luck to both of you. Tom Brady, of course

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<v Speaker 1>NFL legend, now the co owner of e MET, along

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<v Speaker 1>with Linda Yakarino, the CEO of e MET as well