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Speaker 1: Yeah, man to hit past episodes of the Wrap Right

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Speaker 1: Up Podcast. What do they have to do? Beat Out?

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Speaker 1: It's easy. Sign up for Title at Title dot com

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Speaker 1: backslash on their receive a three month complimentary membership. You'll

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Speaker 1: get access to over forty eight million songs, a hundred

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Speaker 1: seventy five thousand videos. Don't forget the exclusive concert live streams,

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Speaker 1: the ticket giveaways, and so much more. Go to Title

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Speaker 1: dot com on there. Yeah, Wrap Right Up podcast will

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Speaker 1: see beat out. This is legendary man Scots from Queens.

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Speaker 1: He's one of us. Man, welcome to the tribe. What

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Speaker 1: do you start? What do you? What do you call yourself?

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Speaker 1: There's too many occupations. I don't even have. Oh like,

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Speaker 1: I had a bunch of nicknames. We're gonna get to

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Speaker 1: the commissioner. It's my favorite. That's probably the only one

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Speaker 1: I got. Um look, man, I'm gonna I'm gonna do

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Speaker 1: I'm gonna do it for you. I just I noticed

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Speaker 1: gut Man first of all the new Bottom was you

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Speaker 1: hear about this guy? Well, first, I know your background

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Speaker 1: is kidn't play role magic, you kidn't play page Your

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Speaker 1: dudes with that road road d I keep. I had

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Speaker 1: to say that roady. That's that's below road manager. You

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Speaker 1: damn you have to iron plays outfits? Uh no playwar leather.

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Speaker 1: This is Steve Stout, Ladies, Yeah Stout, you know what

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Speaker 1: I understanding. But here's why I was playing the most

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Speaker 1: excited yarrow though it is out of nowhere. You hear

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Speaker 1: about this man named Commissioner, Steve Stout, Commissioner, and he's

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Speaker 1: all of a sudden managing NAS and this is NAS

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Speaker 1: post atomatic. The whole world's looking at this guy, right.

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Speaker 1: And what I remember being a critic in the early

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Speaker 1: days that era was it was like is it like,

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Speaker 1: who is this guy? And all of a sudden, no Nass.

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Speaker 1: Music is changing and sounds changing, the way he's approaching

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Speaker 1: things just changing. Of those one of those guys that

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Speaker 1: the commissioner, you know, because we loved Almatic like we

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Speaker 1: love Alomatic and that was that pure art and the

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Speaker 1: source gave it that big five mics and it was like,

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Speaker 1: this is so, how the fund do you follow that up?

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Speaker 1: At the end of the day, here comes the commission

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Speaker 1: to Steve Stout? Who is this guy? And you know

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Speaker 1: the irony is that the kiss today? I think it

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Speaker 1: was written undisputed masterpiece. You know what, that ship makes

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Speaker 1: me so happy, bro, because the ship I went through

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Speaker 1: during that time. See I'm not lying by the way,

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Speaker 1: I had to do two things. I had to make

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Speaker 1: the follow up to Illmatic, and then I had to

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Speaker 1: make the follow up to Marry J. Blige Is My

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Speaker 1: Life and Share My World. And I kept on thinking

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Speaker 1: the entire time, I have to make the follow up

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Speaker 1: to two of the best albums of all time, and like,

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Speaker 1: I gotta go in there and figure it out. And

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Speaker 1: of course you want to move the artists forward, and

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Speaker 1: but you don't want to funk up what made the

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Speaker 1: artists and what made them dope? And I mean, my

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Speaker 1: life isn't is it a masterpiece? I mean what Puff

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Speaker 1: did with that album was just phenomenal. It's hard to

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Speaker 1: believe how him and Chucky and that whole team made

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Speaker 1: that album and the lyrics and the music, it was

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Speaker 1: so advanced. And obviously Allmatic is you know if you

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Speaker 1: quality top the bottle, but no lines off, that's right,

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Speaker 1: no lines off. He took no lines off and that

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Speaker 1: whole album. That's what I want to talk about when

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Speaker 1: when when you talk about rap music and rap classics

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Speaker 1: and and and because You guys are so rap freighter

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Speaker 1: um so important to the culture. What you do is

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Speaker 1: you're truthful about the origin of the art form. Always

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Speaker 1: make sure of like when you do that, like take

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Speaker 1: no lines off, I mean literally, not one. I mean no,

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Speaker 1: not one line off. Like from the time that verse

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Speaker 1: starts the top of the first verse and you get

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Speaker 1: to the end of that song, it's six team bars

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Speaker 1: and every single word has a purpose. There's not one

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Speaker 1: throwaway line. It's not some bullshit metaphor to get you

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Speaker 1: out of a tough word. And you don't have to

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Speaker 1: do it in one take, and you don't have to

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Speaker 1: You can write it down to if you want to.

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Speaker 1: You can do it. How you get that, you get

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Speaker 1: there like you just gotta get there. But don't cats

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Speaker 1: feel like it's cool now to not write it down

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Speaker 1: and that label I'm sure cats feel right? Why even

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Speaker 1: makes sense? Cool? Not to make sense? But but talk

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Speaker 1: about that time though, to go back to it, I'm

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Speaker 1: gonna give you a gift that we get back past

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Speaker 1: this part because I gotta get this out of so

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Speaker 1: inside it. But it's I need to hear how much

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Speaker 1: and then I see your stuff and when I see

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Speaker 1: me to you love hip hop, you love rap to

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Speaker 1: your cord. All I want to do is right here

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Speaker 1: is talk about anything hip hop ra? Who did what? Produce? What?

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Speaker 1: That's all I want to talk about. I love it?

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Speaker 1: But you want to do as the complete opposite of

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Speaker 1: that when you jumped in the mix because people didn't

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Speaker 1: know you, I think, and I did. The idea is

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Speaker 1: what They're gonna take a nas and make them into

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Speaker 1: this commercial thing, you know what? Like talk about that.

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Speaker 1: I love q Tip and it's like here it goes though.

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Speaker 1: When I was at the mastering session five Rule the World,

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Speaker 1: I'm a twenty five year old guy making this guy's

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Speaker 1: record and Q Tip is telling me straight up, yo,

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Speaker 1: are you sure you want to do this? When I

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Speaker 1: Rule the World like questioning me, and I'm looking at

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Speaker 1: him and I'm like, is he mad? Is a record question?

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Speaker 1: Because you know what? Is he mad that he didn't

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Speaker 1: produce on the new album because he produced so automatic?

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Speaker 1: And maybe it was that. Maybe he's right, maybe it's

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Speaker 1: not coming from any other place, but you know why

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Speaker 1: is why you why you putting nahs in a commercial place?

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Speaker 1: And I'm sitting there thinking, look man, it's Lauren Hill

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Speaker 1: and I rule the world is actually Curtis blowing. But

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Speaker 1: what is he talking about? But that was found to

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Speaker 1: want to take popular songs. It's popular except when Juicy

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Speaker 1: came out. Yeah, I got don't understand all of that.

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Speaker 1: It's almost like nobody wanted No to do it. That's

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Speaker 1: how I felt like nobody went And that's the part

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Speaker 1: that bothered me. I'm like, Oh, he's not supposed to

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Speaker 1: be successful. He's supposed to just be g rap. Like

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Speaker 1: g Rap did something with rap lyrics that was dope

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Speaker 1: and everybody appreciated what g Rap did. Nas had the

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Speaker 1: g rap thing. But Nas also was a superstar. G

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Speaker 1: Wrap could write his ass off. He wasn't a superstar.

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Speaker 1: Nas is superstar. So how did you connect with Nasa?

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Speaker 1: Was your goal to turning him at that time was

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Speaker 1: to turn him into a superstar? No, my goal was

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Speaker 1: to um manage him. Man I. I literally went to

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Speaker 1: the projects and walked right through Queens Bridge asking does

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Speaker 1: anybody know Nas? And like straight up, like just and

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Speaker 1: it's the kind of person I am, like if you

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Speaker 1: just know this about me, it'll explain everything about me.

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Speaker 1: I'm walking through the projects. Failis zero. I had had

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Speaker 1: Alexis Alexis had the White Lexus paralyzed White Lexus walking

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Speaker 1: through the front and I'm like, does anybody know nots

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Speaker 1: And a couple of dudes came pulled out and it

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Speaker 1: happened to be Wis and Jungle and they thought they

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Speaker 1: had beef with some guys from some other projects that's

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Speaker 1: right near there. Do you know that somebody else? Yeah,

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Speaker 1: but they had beef and like they you know, and

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Speaker 1: then somebody Jungle was like, wait a minute. He for

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Speaker 1: some strange reason, They're like this guy is not him

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Speaker 1: with the gun in the car, and like this is

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Speaker 1: not that this made an official business and uh Nas

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Speaker 1: wasn't even living there. Nas had moved to like Q

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Speaker 1: Gardens or something at that time. But like I didn't

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Speaker 1: know that I was listening to what you like. I'm

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Speaker 1: gonna go find Naz and match him like that. Come.

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Speaker 1: I'm just like, that's who being unmanageable back there? Yeah, yeah,

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Speaker 1: well you know what I mean. I'm I'm The thing

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Speaker 1: about me is that I'm relentless when I want something

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Speaker 1: and I will and I'm very resourceful and I and

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Speaker 1: I don't mind looking under anything or you know, I'm

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Speaker 1: an entrepreneur that's what you gotta do. There's no handbook,

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Speaker 1: you know, how how else was I gonna get the nas?

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Speaker 1: Everybody else was doing the other thing. Collen is lawyer

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Speaker 1: calling the record company, trying to do it that way.

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Speaker 1: I'm not doing it that way. I'm going through. I'm

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Speaker 1: going to do you refresh my MEMORIESA Maddia came out,

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Speaker 1: it had done well, but he wasn't. Yeah, you know

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Speaker 1: what I didn't. I didn't like what was happening. I

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Speaker 1: felt like a Zy sugar Hill had come out and

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Speaker 1: a Z was looking big, and I felt like Nas.

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Speaker 1: I don't know, man, something drew me to the kid.

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Speaker 1: I thought, I felt like something. It was gonna be

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Speaker 1: one of those things where he made this album and

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Speaker 1: everybody loved it, and then all of a sudden nothing happened. Yeah,

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Speaker 1: get judged to some critical acclaim and we don't. And

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Speaker 1: that could have easily happened with him back then. Definitely,

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Speaker 1: his temperament right, the people around him, the ship that

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Speaker 1: he could have got into. You know, that's why him

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Speaker 1: and I we talked about all the time. You know,

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Speaker 1: where the two guys standing, Man, it'll last two guys standing.

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Speaker 1: You talked about during that era. You know, it was

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Speaker 1: Biggie and Puff and Damon and Hope and and mean Nas.

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Speaker 1: That's how we looked at it. And you know, uh,

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Speaker 1: Biggie unfortunately passed man and like Damon j went their

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Speaker 1: separate ways. Me and Nas the best friends right now.

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Speaker 1: One thing you put up in here broke. You saw

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Speaker 1: what I couldn't see and then showed it to me.

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Speaker 1: That's exactly right. And I appreciate him for saying that

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Speaker 1: because I love him. And um, we never had a

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Speaker 1: management contract, nothing, no, man, We just we just did

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Speaker 1: what we did. Man. He he's a very very special person.

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Speaker 1: He's a very very special person. So what was it

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Speaker 1: like putting it was written together? From point was? Playing

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Speaker 1: a little bit of it when you were here? Was

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Speaker 1: a lot of it was a lot of pressure because

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Speaker 1: I didn't want to mess anything up. And the hardest

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Speaker 1: thing was when you listen to like the message man

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Speaker 1: and oh before we put out the album my first

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Speaker 1: marketing season, that's what the market player was using. He

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Speaker 1: turned nasty. Now he turned nasty. Nas, it's the nas

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Speaker 1: asketball basketball season begins. Repay your shame. No, we put

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Speaker 1: the we put the mix. Listen to this. We made

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Speaker 1: the mixtape and we put it inside the Sauce magazine

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Speaker 1: for the subscribers who got it in the mail, so

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Speaker 1: they had to they had to wrap the Sauce magazine

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Speaker 1: in the plastic shrink wrap and put the tape in there.

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Speaker 1: And the tape had three freestyles on it, crazy crazy,

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Speaker 1: So you got the freestyles off the rip from the

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Speaker 1: tape or from the from the joint. And that was

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Speaker 1: the way. And that was me doing two things covering

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Speaker 1: that I'm coming with our ruble world. So I wanted

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Speaker 1: to get those rhymes out. So you didn't think because

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Speaker 1: you didn't hear him rhyme like in a while, like

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Speaker 1: he wasn't throwing versus away and like that. No, but

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Speaker 1: but you heard the um I think the ray Kume

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Speaker 1: the re Kwan verse mail came out. Yeah, forget that right.

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Speaker 1: But we just wanted to get the rhymes out and

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Speaker 1: then so we did that. And then after we did that,

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Speaker 1: we went for um UM. I wanted the first thing

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Speaker 1: on the album to be like, yo, don't think I

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Speaker 1: went anywhere with the rhymes, and it was the first

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Speaker 1: thing was the message and um, you know that probably

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Speaker 1: was the beginning of you know, the little it was

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Speaker 1: like the first probably the first jabb he had it home. No, no, yeah,

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Speaker 1: TV sets the minimum, TV minimum yeah, the time he

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Speaker 1: was tapping home at that time TV sets well. In fact,

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Speaker 1: when I shot the I Rule the World video, remember

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Speaker 1: I let that part play first. Remember the video. I

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Speaker 1: remember he spent all one love, one not only one king,

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Speaker 1: one life, one love, so they could only be one king.

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Speaker 1: Then Laurie Hill comes in like I just wanted everybody.

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Speaker 1: The rhymes wasn't going nowhere, but we was going We're

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Speaker 1: about to take off, We're about to take flight. Pink

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Speaker 1: suits and all that street dreams. Well, I don't know

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Speaker 1: if the suit was pinking. Alright, Peter, when you get

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Speaker 1: you a little something, man, he said. You know what

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Speaker 1: he said, because I said, Yo, Television, needna bring some veno.

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Speaker 1: You know how he does it at the Kobe game.

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Speaker 1: I was gonna be like if I know Stoup, so

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Speaker 1: that's gonna be like funk all that. I'm the guest.

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Speaker 1: Free me to think, no, no beat, I said, first,

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Speaker 1: a little something, Thank you very much. Listen, bro, We're

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Speaker 1: gonna pop this right now thanks to this open and

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Speaker 1: get into it. When I'll tell me that that's a

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Speaker 1: light one. You know I could. I was last like

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Speaker 1: saying no, no no, no, no no, no, this was like one,

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Speaker 1: it's it's last night. It's the thought they counts. I'm

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Speaker 1: not even shooting with it. Why you got that from

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Speaker 1: the gas? You didn't get it from the gas. But

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Speaker 1: we have a reason to celebrate too. I saw recently

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Speaker 1: in the news man you're still connected these dots Steve

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Speaker 1: Man with Gucci. Yeah, thank you for asking me that. Man, Like, um, yeah,

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Speaker 1: how does that happen? Because you made it right, which

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Speaker 1: is what you did? That not happened? You know what

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Speaker 1: Dan and Gucci? How does Dapper Dan create all the

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Speaker 1: ship that Supreme and all these guys copied to this

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Speaker 1: day and not get paid. Look at the Supreme jacket

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Speaker 1: with the red with the et Stapper thing, like, come on,

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Speaker 1: it's no big deal. Like everybody was jacking his guy

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Speaker 1: and he didn't get his Just do they shut him

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Speaker 1: down in the early eighties, And you know, I feel

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Speaker 1: like it's my job. I always felt like that. I

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Speaker 1: don't care what anybody say. Like anybody who knows me

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Speaker 1: well enough knows man. I had a day, uh this

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Speaker 1: summer where I literally left my family. I left my

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Speaker 1: daughter and I went I had to go see cool

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Speaker 1: Hirk to get him to do the Google Doodle when

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Speaker 1: they took over that thing on August fourth, because they

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Speaker 1: couldn't get him, so I think I had to find

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Speaker 1: cool Hurt at the Meat Cool Hirk in Harlem, and

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Speaker 1: it was a hard time to even get to him,

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Speaker 1: and then he was late. Then I went to Dappa

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Speaker 1: Dan's house, who lived like six blocks away because I

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Speaker 1: was meeting him at the Red Rooster. Went to Dapper Dan,

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Speaker 1: took her, got there, sat with Dap before bid. Then

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Speaker 1: hert called me, went back there, met with her, got

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Speaker 1: him to agree that he was gonna allow his image

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Speaker 1: to be used for the Google Doodle thing, and they

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Speaker 1: went back to see to to to see that. And

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Speaker 1: I'm like, I don't think anyone's ever done this. I'm

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Speaker 1: I'm with cool Herk and Dapper then the same day

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Speaker 1: actually working for them for free. That's what I do. Like,

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Speaker 1: it's about moving culture forward. I'm not making that up.

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Speaker 1: I don't just use it as a hashtag or a joke,

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Speaker 1: but my whole thing, whether it was jay z Sneak

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Speaker 1: in the beginning to jay Z Blue to the HP

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Speaker 1: Ship with jay Z half boy, I just and I

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Speaker 1: get really excited about it. I really get excited about it.

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Speaker 1: It's not like a fake feeling. It is like dropping

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Speaker 1: a hit record or platinum album. Like when you get it,

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Speaker 1: when you get a marketing piece of commercial off the

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Speaker 1: right way or a campaign the right way, it feels.

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Speaker 1: It feels like just like that. Like we did the

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Speaker 1: super Bowl commercial with the NFL last year and we

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Speaker 1: put dead presidents in it. Like, uh, we did this

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Speaker 1: commercial with the outline of the United States and I

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Speaker 1: put dead presidents in it. And I'm like, I love

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Speaker 1: the fact that we got dead presidents off. And I

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Speaker 1: love that kind of stuff. I love the AI. When

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Speaker 1: I look at the Ai Jada kissing, I'm like this

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Speaker 1: in the radio, Yes, they were playing right and track

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Speaker 1: masters and and everybody was eating. You know who loves

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Speaker 1: track masses. Just gentlemen to your track masses. I mean,

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Speaker 1: before we get to track mass, I want to talk

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Speaker 1: to them a little bit about Gucci and Dappa Dan. Okay,

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Speaker 1: it's all good, Yeah, you know what is right. We'll

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Speaker 1: get here. We won't. We don't get cooking this morning.

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Speaker 1: Don't worry about it. So when Guccia Dapper Dan like

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Speaker 1: how did that? Did you bring them into a mutual place?

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Speaker 1: And like, what's gonna come about that? Okay, so check

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Speaker 1: this out. Oh yeah, we didn't finish that right, so

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Speaker 1: good job that. If you was going well, so far,

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00:17:13,200 --> 00:17:19,800
Speaker 1: so far, so good. Twenty minutes. Um, so check this

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Speaker 1: out here. Okay boom, oh you gotta you got something

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Speaker 1: in this. I'm not pouring on that to come on.

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Speaker 1: I got you right by hand, and I got you

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Speaker 1: right right right now. Another glass ship, we need another glass.

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Speaker 1: So there's a piece uh that comes out that Gucci

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Speaker 1: made that looked like it was inspired by a dapper

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Speaker 1: damn piece that he made from Louis Vutton in the

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Speaker 1: y early eighties. Now, the woman who wore it was

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Speaker 1: Diane Dixon. She's like Olympian like, so she had to

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Speaker 1: join on. She takes the pictures. Gucci makes something that's

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Speaker 1: inspired by that, the internet goes crazy. There's a guy

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Speaker 1: who I know who's at Gucci, who runs all their marketing,

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Speaker 1: who I actually met twenty years ago when I first

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Speaker 1: started doing the s dots of a rebok because Armandi

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Speaker 1: he worked at Armani and Armani wanted to make sneakers

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Speaker 1: as well, and they actually brought us in. They were

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Speaker 1: gonna do a collab with Reebok. This is liked and

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Speaker 1: I mean that guy always stayed in contact. We didn't

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Speaker 1: do the collab, but him and I stayed in contact.

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Speaker 1: Twenty years later, he's over running things at Gucci, and um,

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Speaker 1: you know, there was some there was some talk about

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Speaker 1: Gucci copying Dapper and what was going on. And it

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Speaker 1: was an article that came out and I was quoted

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Speaker 1: in it, and he was like, boom, I know Steve.

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Speaker 1: So he called me and this whole thing started. And

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Speaker 1: the the designer, the head designer over at Gucci, Alessandro

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Speaker 1: is really like a street kid, Italian street kid who

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Speaker 1: loves Dapper Dam and loves what he stood for. And um,

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Speaker 1: it was truly inspiration, you know. And they were like,

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Speaker 1: look man, we don't want no, we want to make

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Speaker 1: this thing work and ship. Man, the we're doing something tremendous.

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Speaker 1: I mean, I I can't it's it's tremendous. People when

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Speaker 1: people find out what this, This is not regular. This

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Speaker 1: is not gonna be like oh no, no no, no,

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Speaker 1: it's not gonna be like a shirt that got Dapping

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Speaker 1: on it. No, it's gonna be a full legitimizing what

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Speaker 1: we did. Counter and that's all I want. And you

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00:19:41,000 --> 00:19:46,040
Speaker 1: know what, check, move on, check, move on. That's what

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00:19:46,160 --> 00:19:48,880
Speaker 1: about the tanning of America. That's why all of these

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00:19:48,920 --> 00:19:51,480
Speaker 1: things were meant to that it will never ever get forgotten.

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Speaker 1: We're not gonna let this thing happen where people forget

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Speaker 1: the impact that we made. That's gonna last a lifetime

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Speaker 1: in generations. I'm not gonna let it happen. I'm just

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Speaker 1: not gonna let it happen. Yeah, I mean that's the

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00:20:02,080 --> 00:20:06,080
Speaker 1: thing to like to go a little forward. Yes, sir,

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Speaker 1: r m hm. He was president. Thanks that you went

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00:20:14,560 --> 00:20:20,399
Speaker 1: for the before you even taste you have premeditating realized.

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Speaker 1: But Steve, people don't really commission that. People don't realize.

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Speaker 1: First of all, why are you the commissioner? We never

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Speaker 1: let's see r who called you was posed? The commissions

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00:20:28,920 --> 00:20:31,679
Speaker 1: called me the commissioner. Um. I think he got it

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Speaker 1: from Batman. I don't know where you got it Batman,

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Speaker 1: but I know that they wanted me to. Like in

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Speaker 1: videos back then, he was gonna like like I was

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Speaker 1: gonna like grab the red phone just my hand and

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Speaker 1: ship and I was like I didn't want to do

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Speaker 1: videos and all that. I mean, I just wasn't not

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Speaker 1: any videos. Can we catch you? You could probably see

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00:20:51,480 --> 00:20:56,359
Speaker 1: me in nothing? No, I mean, yeah, I don't know nothing.

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Speaker 1: I would never do that. Like I really took my

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Speaker 1: job serious like I, Um, I didn't think because I

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Speaker 1: was in the entertainment business that I shouldn't have taken

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00:21:05,800 --> 00:21:08,919
Speaker 1: it like seriously, Like if I was a mechanic, like

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Speaker 1: I took it like that. I didn't. I didn't take

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Speaker 1: the entertainment part of the business and then be like

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Speaker 1: spend more time on the entertainment part unless time on

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Speaker 1: the business. People still call me that, you know what

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Speaker 1: I'm yeah, yeah, you know. The commissioner thing took off,

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Speaker 1: and um, I think that I've done a decent job

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Speaker 1: living up to the reputation of what I stand for

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Speaker 1: on on in the industry, and you know, I'm happy

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Speaker 1: with it. The monica is cool, the commission speaking of

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Speaker 1: what you stand for, like peoplen't realize that to me. Also,

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00:21:43,240 --> 00:21:46,920
Speaker 1: remember in your career trajectory, like as president of Interscope,

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00:21:46,960 --> 00:21:49,040
Speaker 1: you're like what years old, You're kind of at the

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00:21:49,040 --> 00:21:51,960
Speaker 1: height of the business, and all of a sudden you

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00:21:52,000 --> 00:21:54,520
Speaker 1: leave the business. You leave the music business. Remember it

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00:21:54,520 --> 00:21:56,440
Speaker 1: was such a big deal and then you started getting

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Speaker 1: on this new path with the advertising world, Like what

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00:21:59,119 --> 00:22:00,840
Speaker 1: made you do it? And that was such a bold

382
00:22:00,840 --> 00:22:03,400
Speaker 1: move because back then having a big record label job

383
00:22:03,480 --> 00:22:10,480
Speaker 1: was ultimately you know what happiness is something that you

384
00:22:10,560 --> 00:22:14,880
Speaker 1: hear it a lot. Now everybody's an inspirational everybody's everybody's

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00:22:14,880 --> 00:22:23,280
Speaker 1: Tony Robbers, black, Tony Robbins, you know, everybody's to Yeah

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Speaker 1: what What what I was thinking was this is very

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00:22:28,400 --> 00:22:32,360
Speaker 1: important when an industry doesn't know the difference between good

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00:22:32,400 --> 00:22:36,520
Speaker 1: and great that industries in trouble. H okay come out

389
00:22:36,520 --> 00:22:41,600
Speaker 1: to music industry anything, well, no disrespect to these great men,

390
00:22:41,720 --> 00:22:44,760
Speaker 1: but like when you have ludicrous jar Rule and Nellie

391
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Speaker 1: selling more records in jay Z, the industry doesn't know

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00:22:48,000 --> 00:22:49,880
Speaker 1: the during it's being good and great. The people don't

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00:22:49,880 --> 00:22:54,680
Speaker 1: know that that's that those things was really happening. And

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00:22:54,760 --> 00:22:57,440
Speaker 1: then they were got guys that weren't really talented making

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00:22:57,440 --> 00:23:01,159
Speaker 1: big salaries. That's the same thing that took place in

396
00:23:01,200 --> 00:23:04,520
Speaker 1: the housing crisis. They were giving anybody alone. The same

397
00:23:04,560 --> 00:23:06,720
Speaker 1: thing in the music is when there was so much

398
00:23:06,760 --> 00:23:10,119
Speaker 1: money in the market, they were paying anybody anything and

399
00:23:10,200 --> 00:23:12,199
Speaker 1: everybody was getting a record deal, and everybody was going

400
00:23:12,240 --> 00:23:14,880
Speaker 1: to take in the radio and everything was And when

401
00:23:14,920 --> 00:23:19,840
Speaker 1: you see stuff like that happening, it's not rewarding. It's like,

402
00:23:19,880 --> 00:23:22,280
Speaker 1: you can do it for the money, but it's not rewarding.

403
00:23:23,520 --> 00:23:25,840
Speaker 1: Imagine that you're being in an industry nobody knows the

404
00:23:25,880 --> 00:23:29,920
Speaker 1: difference between you, your version of the truth, and everything

405
00:23:29,960 --> 00:23:34,720
Speaker 1: else like that, What is your history for? What is

406
00:23:34,720 --> 00:23:37,919
Speaker 1: all your wisdom for? If it just if it just

407
00:23:38,040 --> 00:23:40,840
Speaker 1: looks like everybody what everybody else says. So jay Z

408
00:23:41,000 --> 00:23:43,399
Speaker 1: goes all doing all this ship to write these rhymes,

409
00:23:43,640 --> 00:23:45,880
Speaker 1: and it's somebody else has way more records than him

410
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Speaker 1: with nothing, you know, hollow words and unfinished versus. Like

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Speaker 1: when an industry is in that place, you gotta watch

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Speaker 1: that industry. That's all I'm saying. And I was in

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Speaker 1: thousand four, right, no no, no, no, no no, that's

414
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Speaker 1: two thousand, two thousand one. The time music was good though,

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00:24:06,440 --> 00:24:12,960
Speaker 1: no no, no, no, no no no. You now, I didn't

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00:24:13,000 --> 00:24:16,640
Speaker 1: say ninety eight, alright, two thousand more, two thousand, two

417
00:24:16,680 --> 00:24:18,919
Speaker 1: thousand one. I'm not saying that music wasn't good. There

418
00:24:19,000 --> 00:24:21,479
Speaker 1: was a lot of the inside of a record company.

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00:24:21,920 --> 00:24:23,840
Speaker 1: It was a bunch of executives. Guy, you know, you

420
00:24:24,320 --> 00:24:26,240
Speaker 1: just got this big job. He paying him seven hunder

421
00:24:26,240 --> 00:24:34,879
Speaker 1: the fifty thollars to do who He's a bomb? How

422
00:24:34,920 --> 00:24:39,240
Speaker 1: are you paying that bump? So you're having the big title.

423
00:24:39,359 --> 00:24:41,119
Speaker 1: It was negated in the sense you felt because it

424
00:24:41,160 --> 00:24:45,560
Speaker 1: was like, yeah, yeah, you know, yeah, I had a

425
00:24:45,600 --> 00:24:47,680
Speaker 1: big job. Great. A lot of guys had big jobs.

426
00:24:47,960 --> 00:24:52,679
Speaker 1: They were giving away big jobs. So chose made you

427
00:24:52,720 --> 00:24:55,320
Speaker 1: feel like advertising what you're calling and now you because

428
00:24:55,359 --> 00:24:59,679
Speaker 1: because now you happened, tell what happened. We did the

429
00:24:59,680 --> 00:25:03,520
Speaker 1: Menue Black soundtrack, Boom. We sell ten million of those things.

430
00:25:03,880 --> 00:25:08,320
Speaker 1: That's right. The glasses Will Smith sold more than the

431
00:25:08,359 --> 00:25:12,800
Speaker 1: album the Great Band, and and and and the company

432
00:25:12,840 --> 00:25:16,639
Speaker 1: that did the product placement on that. I said, you

433
00:25:16,640 --> 00:25:18,119
Speaker 1: know what, I want to get down with them. I

434
00:25:18,160 --> 00:25:20,639
Speaker 1: want to understand that because I could make more money

435
00:25:21,880 --> 00:25:24,880
Speaker 1: and be more impactful to the culture if I understood

436
00:25:24,920 --> 00:25:28,119
Speaker 1: how to monetize around it rather than just being another

437
00:25:28,160 --> 00:25:30,439
Speaker 1: guy in the record business. But I had to go

438
00:25:30,480 --> 00:25:33,360
Speaker 1: back to school. I had to go back to school,

439
00:25:33,640 --> 00:25:38,639
Speaker 1: and I literally left a multimillion dollar job to go

440
00:25:38,800 --> 00:25:44,200
Speaker 1: inside the advertising agency, beginning to learn four and fifty dollars.

441
00:25:45,000 --> 00:25:48,680
Speaker 1: These are facts. Yeah, step I took a major step

442
00:25:48,680 --> 00:25:52,399
Speaker 1: back for two years, and I learned, and I started

443
00:25:52,400 --> 00:25:55,199
Speaker 1: getting busy, and I came at it sideways like I

444
00:25:55,240 --> 00:25:57,840
Speaker 1: was like, Okay, you know when we're gonna do AI

445
00:25:58,000 --> 00:26:01,760
Speaker 1: and Jada kiss, you know we're gonna get Hype Williams

446
00:26:01,760 --> 00:26:04,440
Speaker 1: to shoot the commercial. He shoot commercials, and we're gonna

447
00:26:04,440 --> 00:26:06,520
Speaker 1: do the court like this, and tone is gonna make

448
00:26:06,520 --> 00:26:08,439
Speaker 1: the beat and like, imagine if you just made the

449
00:26:08,440 --> 00:26:11,240
Speaker 1: beat out of squeaking and the ball bouncing, How crazy

450
00:26:11,400 --> 00:26:13,960
Speaker 1: dumb is that? Like things like that, and then we

451
00:26:14,000 --> 00:26:18,200
Speaker 1: did um. I did another one that wasn't so good,

452
00:26:18,600 --> 00:26:20,560
Speaker 1: but it was it was still a right idea. I

453
00:26:20,600 --> 00:26:22,800
Speaker 1: was swinging and missing, but I had a chance to swinging.

454
00:26:22,880 --> 00:26:27,560
Speaker 1: Miss I did uh scar face and Steve Francis. Yeah,

455
00:26:27,960 --> 00:26:30,440
Speaker 1: we did a scar face and Steve Francis spot. Then

456
00:26:30,480 --> 00:26:32,560
Speaker 1: we did Fabulous Member. He had the Air Force ones

457
00:26:32,840 --> 00:26:34,600
Speaker 1: but they weren't their Force ones. They were meant to

458
00:26:34,640 --> 00:26:37,040
Speaker 1: look like Air Force one and he bit a jelly

459
00:26:37,040 --> 00:26:40,840
Speaker 1: donut and got the like, if the Air Force ones

460
00:26:40,840 --> 00:26:42,639
Speaker 1: get dirty, you gotta run back. Like I was just

461
00:26:42,640 --> 00:26:44,959
Speaker 1: doing a bunch of stuff and I was experiment and learning,

462
00:26:45,560 --> 00:26:48,920
Speaker 1: and then we did the g units and that went crazy,

463
00:26:49,359 --> 00:26:51,880
Speaker 1: and then the Farrelle ice creams and those wing crazy.

464
00:26:52,520 --> 00:26:54,960
Speaker 1: You talk about learning a lot so recently on social media.

465
00:26:55,000 --> 00:26:56,920
Speaker 1: This is very important that you know, so on these

466
00:26:56,960 --> 00:26:59,159
Speaker 1: hip hop guys with sneakers right now, that was the

467
00:26:59,200 --> 00:27:01,440
Speaker 1: beginning of it. Well, also, it's funny that we're seeing

468
00:27:01,440 --> 00:27:03,159
Speaker 1: out this whole thing, so i'd be that, like the

469
00:27:03,240 --> 00:27:06,600
Speaker 1: reminds me that, like, no disrespect for Nike Air Force

470
00:27:06,640 --> 00:27:08,840
Speaker 1: Wonder Rockefella, Like there was a big you know, I

471
00:27:08,880 --> 00:27:11,320
Speaker 1: was obviously huge when it came out, but they were

472
00:27:11,440 --> 00:27:14,240
Speaker 1: they weren't paying nobody, no, no, no, not stitching the

473
00:27:14,320 --> 00:27:18,280
Speaker 1: logo on the back like Nike wasn't paying you. They're

474
00:27:18,280 --> 00:27:20,280
Speaker 1: putting the logo on the back and giving them away

475
00:27:20,320 --> 00:27:23,320
Speaker 1: and get everybody walking around like they got on Rockefeller

476
00:27:23,960 --> 00:27:26,560
Speaker 1: air Force. Ones mean, while no one's making any money.

477
00:27:28,640 --> 00:27:31,960
Speaker 1: That's not cool and you know what, that's how weird

478
00:27:32,520 --> 00:27:37,919
Speaker 1: and untouchable. The sneaker category was because Dan Dame was

479
00:27:38,200 --> 00:27:42,680
Speaker 1: very bullish on the Rockefeller brand and jay Z like

480
00:27:42,960 --> 00:27:46,960
Speaker 1: he wasn't giving nobody any dips on that without paying

481
00:27:47,560 --> 00:27:52,000
Speaker 1: full fucking retail. So for him you understand what I'm

482
00:27:52,000 --> 00:27:53,320
Speaker 1: saying about play it like you have to pay to

483
00:27:53,359 --> 00:27:56,840
Speaker 1: get in, remember so. But but when it came to sneakers,

484
00:27:57,280 --> 00:27:59,720
Speaker 1: it was almost like you can't do nothing with sneakers anyway,

485
00:28:00,119 --> 00:28:04,119
Speaker 1: because you can't start a sneaker company. Like literally, the

486
00:28:04,200 --> 00:28:07,159
Speaker 1: reason why jay Z was even could make the s

487
00:28:07,240 --> 00:28:13,440
Speaker 1: carters they had Rocket Rocket fell Rocket wear. They Rocket

488
00:28:13,440 --> 00:28:17,000
Speaker 1: were allowed a pass for him to make sneakers because

489
00:28:17,000 --> 00:28:20,480
Speaker 1: they weren't gonna make sneakers. That's how obscene it was,

490
00:28:20,520 --> 00:28:23,439
Speaker 1: Like a rapper so on sneakers. Why, I'm like, why

491
00:28:23,480 --> 00:28:26,280
Speaker 1: wouldn't a rapper so sneakers? People don't wear sneakers because

492
00:28:26,280 --> 00:28:28,960
Speaker 1: they make them jump high and run faster. That's not true.

493
00:28:29,480 --> 00:28:31,919
Speaker 1: They want to look frank. So if you can make

494
00:28:32,000 --> 00:28:33,600
Speaker 1: up for the look, match the hat, match the thing,

495
00:28:34,200 --> 00:28:37,080
Speaker 1: who's better than that thing? Hove? So you think at

496
00:28:37,080 --> 00:28:38,480
Speaker 1: that toime. So that was part of the you you

497
00:28:38,560 --> 00:28:40,680
Speaker 1: and Jay did coming together on the Rebok then, because

498
00:28:41,040 --> 00:28:42,680
Speaker 1: why are you doing that one? We can get you

499
00:28:42,680 --> 00:28:44,880
Speaker 1: your own shoe and we can make this and Jay

500
00:28:45,000 --> 00:28:48,400
Speaker 1: and that's and by the way, if jay Z for

501
00:28:48,520 --> 00:28:53,280
Speaker 1: him to say, I will do a a partnership with

502
00:28:53,440 --> 00:28:58,200
Speaker 1: Reebok back then, I was he was aware of it.

503
00:28:58,560 --> 00:29:00,640
Speaker 1: You know, you was a Reebok van. You know you

504
00:29:00,680 --> 00:29:04,320
Speaker 1: wish now you wish like Reebok was getting shipped on.

505
00:29:04,680 --> 00:29:08,280
Speaker 1: Why would he do that? He believes in himself so

506
00:29:08,360 --> 00:29:11,600
Speaker 1: much that he didn't give a fuck what He's gonna

507
00:29:11,680 --> 00:29:13,600
Speaker 1: change your point of viewing that I'm gonna make it.

508
00:29:13,960 --> 00:29:16,080
Speaker 1: I'm gonna make that ship hot, the worst ship I'm

509
00:29:16,080 --> 00:29:19,360
Speaker 1: gonna make hot? And he did so? Was that why?

510
00:29:19,440 --> 00:29:20,959
Speaker 1: Because it seemed like that was the big thing too.

511
00:29:21,000 --> 00:29:23,920
Speaker 1: It seemed like here you are, Dame did rule Rockefeller

512
00:29:24,040 --> 00:29:25,560
Speaker 1: with the iron fists in that way, but then here

513
00:29:25,600 --> 00:29:27,760
Speaker 1: you are now in a different way making doing business

514
00:29:27,760 --> 00:29:30,960
Speaker 1: with jay Z Well, that was obviously a problem, you

515
00:29:31,000 --> 00:29:34,120
Speaker 1: know what I'm saying. But was it a problem before

516
00:29:34,120 --> 00:29:36,160
Speaker 1: the shoe was successful? Because then she was successful? What

517
00:29:36,400 --> 00:29:39,280
Speaker 1: ten thousand out the gate? Right like we went down

518
00:29:39,360 --> 00:29:42,840
Speaker 1: to Philly, I mean j Pe went down to Philly,

519
00:29:42,840 --> 00:29:45,840
Speaker 1: went down to your hood, open up that store on

520
00:29:45,880 --> 00:29:51,680
Speaker 1: South Street, on the South Street and just destroyed. We

521
00:29:51,760 --> 00:29:53,640
Speaker 1: sold ten thousands of room in an hour. And there

522
00:29:53,720 --> 00:29:56,040
Speaker 1: was something for how much at the time it was expensive,

523
00:29:56,040 --> 00:29:58,280
Speaker 1: There must have been a buck. Wow, it was definitely

524
00:29:58,280 --> 00:30:01,160
Speaker 1: over a buck. Then we went around the world. We

525
00:30:01,160 --> 00:30:08,640
Speaker 1: had we took a plane on as the tail number

526
00:30:09,320 --> 00:30:13,480
Speaker 1: literally landed in London, red carpet comes out, Jay walks down,

527
00:30:13,520 --> 00:30:17,400
Speaker 1: does the press conference right from the FBO. Nobody still

528
00:30:17,440 --> 00:30:20,320
Speaker 1: did this idea. I don't understand it. Like you land

529
00:30:20,320 --> 00:30:24,000
Speaker 1: a plane, the ship rolls out and you're standing right

530
00:30:24,040 --> 00:30:26,000
Speaker 1: there and do the press conference, get back on the plane,

531
00:30:26,320 --> 00:30:29,800
Speaker 1: fly to Italy, do that again, like you just don't leave,

532
00:30:30,120 --> 00:30:33,960
Speaker 1: you just laying like like I don't even go inside

533
00:30:34,040 --> 00:30:36,160
Speaker 1: of the world. You're just landing. The press meet you

534
00:30:36,240 --> 00:30:38,600
Speaker 1: at the airport at the red carpet in the body.

535
00:30:40,200 --> 00:30:43,840
Speaker 1: Dope that it's just a visual like like plane by

536
00:30:44,400 --> 00:30:48,560
Speaker 1: fly by. So your d right. You mentioned something like

537
00:30:48,640 --> 00:30:50,560
Speaker 1: J and like I said, I was alluding to earlier.

538
00:30:50,560 --> 00:30:52,400
Speaker 1: I saw on social media that there's this clip of

539
00:30:52,440 --> 00:30:55,160
Speaker 1: you talking about like ten artists that know the music business.

540
00:30:55,160 --> 00:30:57,880
Speaker 1: Obviously J would be one of those artists. What do

541
00:30:57,880 --> 00:31:01,640
Speaker 1: you mean by that like that? Um, I just think that, well,

542
00:31:03,680 --> 00:31:08,240
Speaker 1: the artists gett into the record business, they're fulfilling their dreams.

543
00:31:08,320 --> 00:31:11,320
Speaker 1: Many they want to they want to be a star,

544
00:31:11,520 --> 00:31:15,239
Speaker 1: they wanna entertain people, they want to UM, they're an

545
00:31:15,280 --> 00:31:21,320
Speaker 1: artist and that's their job to be great artists. Unfortunately,

546
00:31:21,440 --> 00:31:28,600
Speaker 1: the industry itself is not necessarily favorable. Two artists just

547
00:31:28,680 --> 00:31:31,880
Speaker 1: wanted to be artists. In fact, the industry is taking

548
00:31:31,880 --> 00:31:34,080
Speaker 1: advantage of the fact that people wanted to be artists.

549
00:31:34,120 --> 00:31:39,520
Speaker 1: Notoriously on their masters shorter and shorter than paid them

550
00:31:39,520 --> 00:31:43,680
Speaker 1: with their own money. UM had made decisions for the

551
00:31:43,760 --> 00:31:47,360
Speaker 1: label that were not necessarily for the benefit of the

552
00:31:47,480 --> 00:31:51,640
Speaker 1: artists themselves, and UM, that's why a lot of artists

553
00:31:51,680 --> 00:31:54,480
Speaker 1: end up broke. They everybody wants to say they end

554
00:31:54,560 --> 00:31:56,720
Speaker 1: up broke because they're just spending money and doing crazy ship.

555
00:31:56,800 --> 00:31:59,960
Speaker 1: That's not true. You know, there's some truth to any

556
00:32:00,080 --> 00:32:04,000
Speaker 1: young person making money doing crazy ship and living their life.

557
00:32:04,480 --> 00:32:07,200
Speaker 1: But the fact that the matter is the money was

558
00:32:07,240 --> 00:32:12,840
Speaker 1: never right. They never got the money. They never received

559
00:32:12,840 --> 00:32:17,560
Speaker 1: the money that was equal to the impact that they've made.

560
00:32:18,200 --> 00:32:20,880
Speaker 1: So a lot of it was, you know, Ship, you

561
00:32:20,960 --> 00:32:23,040
Speaker 1: running around saying that you got me signed to the label,

562
00:32:23,080 --> 00:32:25,800
Speaker 1: the signed twenty other acts, and like you're just using

563
00:32:25,840 --> 00:32:28,920
Speaker 1: me that way and you own my masters. It's crazy,

564
00:32:28,960 --> 00:32:32,120
Speaker 1: it's and owning the masses is so it's almost like

565
00:32:33,480 --> 00:32:37,440
Speaker 1: the equivalent of you're renting an apartment, but you have

566
00:32:37,480 --> 00:32:42,680
Speaker 1: to pay for all of the renovations. That's what it's like.

567
00:32:43,280 --> 00:32:44,640
Speaker 1: You pay for all of it, and you pay for

568
00:32:44,680 --> 00:32:47,960
Speaker 1: all the ship. But they own it, right, so they

569
00:32:47,960 --> 00:32:51,400
Speaker 1: take the money out of your money the renovations, but

570
00:32:51,440 --> 00:32:54,600
Speaker 1: they own the apartment. The fund. Who does that. It's

571
00:32:54,640 --> 00:32:57,959
Speaker 1: the only business that lets that people. You know, photographers, Like,

572
00:32:58,000 --> 00:33:03,480
Speaker 1: if you're a photographer, when your rights as a photographer,

573
00:33:03,760 --> 00:33:05,479
Speaker 1: you retain, those rights have to go back to you

574
00:33:05,480 --> 00:33:08,600
Speaker 1: to get those rights. Sure, you know all this. In

575
00:33:08,600 --> 00:33:11,440
Speaker 1: the music business, they'll sign a guy up, paying money,

576
00:33:11,440 --> 00:33:14,920
Speaker 1: he's eighteen years old, paying whatever whatever. Lock them up,

577
00:33:15,160 --> 00:33:17,840
Speaker 1: whether it be five albums, seven albums, three albums, whatever

578
00:33:17,880 --> 00:33:21,440
Speaker 1: it is. You shouldn't be locked up to shape. That's

579
00:33:21,440 --> 00:33:23,520
Speaker 1: why I See You Champion disrupt is like the Frank

580
00:33:23,560 --> 00:33:25,920
Speaker 1: Ocean Blonde album. I See You big enough chance to

581
00:33:26,000 --> 00:33:28,200
Speaker 1: rap her Like it's funny again. You like to me,

582
00:33:28,600 --> 00:33:30,240
Speaker 1: you want to shake up the business. You even said

583
00:33:30,320 --> 00:33:32,720
Speaker 1: there's gonna be a huge revolution in the music business. Yeah,

584
00:33:32,760 --> 00:33:35,720
Speaker 1: because the huge revolution is that you know what I'm

585
00:33:35,720 --> 00:33:39,160
Speaker 1: getting back in the music business the announcement. No, it's not.

586
00:33:39,280 --> 00:33:43,680
Speaker 1: I mean we're gonna I'm going back. I'm going back

587
00:33:43,720 --> 00:33:48,040
Speaker 1: into music business. The companies called United Masses UM and

588
00:33:48,200 --> 00:33:52,600
Speaker 1: United Masters. Charlie Chapman is Charlie Chapman start Charlie Chaplin

589
00:33:52,640 --> 00:33:57,080
Speaker 1: actually started United Artists because in the film industry, if

590
00:33:57,120 --> 00:34:00,240
Speaker 1: you were signed to Paramount, let's say, is it you

591
00:34:00,320 --> 00:34:03,120
Speaker 1: was signed to them for a bunch of films and

592
00:34:03,120 --> 00:34:06,840
Speaker 1: and Paramount actually owned theaters, so you'd be a Paramount

593
00:34:07,640 --> 00:34:11,160
Speaker 1: actor and your and your films would only be distributed

594
00:34:11,160 --> 00:34:15,520
Speaker 1: in Paramount theaters. And the government broke that up. But

595
00:34:15,840 --> 00:34:19,040
Speaker 1: Charlie Chapman started United Artists to break up that monopoly.

596
00:34:19,200 --> 00:34:22,080
Speaker 1: And it was the artist doing it for themselves. So

597
00:34:22,760 --> 00:34:26,400
Speaker 1: we're I'm going back in the industry building United Masses

598
00:34:27,120 --> 00:34:30,560
Speaker 1: where the artists own their masses, they should own their rights.

599
00:34:30,960 --> 00:34:34,960
Speaker 1: And I always felt like an advertising a company and

600
00:34:35,000 --> 00:34:37,440
Speaker 1: the music company should be together. Deaf Jam could have

601
00:34:37,480 --> 00:34:40,040
Speaker 1: been a great advertising agency in the Scope could have

602
00:34:40,040 --> 00:34:42,120
Speaker 1: been a deaf because they were on the age of culture,

603
00:34:43,320 --> 00:34:47,360
Speaker 1: right like UM. So putting together a music company and

604
00:34:47,400 --> 00:34:52,200
Speaker 1: an advertising company we put together because they want Everybody

605
00:34:52,280 --> 00:34:54,959
Speaker 1: wants those services anyway. So the fact of the matter

606
00:34:55,040 --> 00:35:00,799
Speaker 1: is we have creatives storytellers, and now we're gonna start

607
00:35:01,040 --> 00:35:06,000
Speaker 1: music distribution and the kids with our company. We actually

608
00:35:06,080 --> 00:35:08,759
Speaker 1: hired a bunch of engineers, like not hired a bunch

609
00:35:08,760 --> 00:35:12,000
Speaker 1: of engineers, got great talented engineers to be a part

610
00:35:12,080 --> 00:35:16,720
Speaker 1: of the company. Guys who you know built news feed

611
00:35:16,760 --> 00:35:20,520
Speaker 1: up at Facebook and like that. Because what we're gonna

612
00:35:20,520 --> 00:35:21,880
Speaker 1: be able to do is the artists are gonna be

613
00:35:21,880 --> 00:35:24,000
Speaker 1: able to get their data and be able to market

614
00:35:24,360 --> 00:35:27,080
Speaker 1: to the to their super fans directly. You always say

615
00:35:27,080 --> 00:35:28,800
Speaker 1: that eighty eight was like the best searing wrapped. You

616
00:35:28,880 --> 00:35:32,440
Speaker 1: think he went to eight because you always say that

617
00:35:32,480 --> 00:35:33,960
Speaker 1: eighty eight was the best year in Wrap. Do you

618
00:35:34,000 --> 00:35:35,759
Speaker 1: feel like now is giving it a run for its

619
00:35:35,800 --> 00:35:41,279
Speaker 1: money right now? Yeah? I mean this is a great

620
00:35:41,320 --> 00:35:43,200
Speaker 1: time to be in music business. It seems like we're

621
00:35:43,200 --> 00:35:49,160
Speaker 1: streaming and music the best year WRAP is about. Look

622
00:35:49,200 --> 00:35:52,200
Speaker 1: at the release schedule, O, Look, look put up the

623
00:35:52,200 --> 00:35:57,080
Speaker 1: release schedule A D Daddy King Public to n W

624
00:35:57,120 --> 00:36:04,760
Speaker 1: A easy classically. Yeah, put up its eighteen of them.

625
00:36:03,760 --> 00:36:09,279
Speaker 1: But I mean I think that's but to your point, well,

626
00:36:09,320 --> 00:36:11,920
Speaker 1: I think, look it's I was talking about this yesterday.

627
00:36:11,920 --> 00:36:16,160
Speaker 1: Actually I put in errors like eight seven to eighty

628
00:36:16,239 --> 00:36:21,640
Speaker 1: nine the words are just crazy. The Great Eventures of Slick.

629
00:36:25,040 --> 00:36:29,400
Speaker 1: You look at that, and then what happens is boom,

630
00:36:29,520 --> 00:36:32,880
Speaker 1: you get this great body of work, and then a

631
00:36:32,960 --> 00:36:36,120
Speaker 1: bunch of everybody now invests in it. So now a

632
00:36:36,120 --> 00:36:38,440
Speaker 1: bunch of artists get record deals, a bunch of this.

633
00:36:38,560 --> 00:36:46,120
Speaker 1: All this stuff happens. Then the Fuschnikins gets I like,

634
00:36:47,200 --> 00:36:49,880
Speaker 1: I'll just working around. But what happens is that's what happens.

635
00:36:50,320 --> 00:36:54,080
Speaker 1: So the money, so the art gets big, it's credible,

636
00:36:54,120 --> 00:36:55,759
Speaker 1: gets big, and then all of a sudden money comes in.

637
00:36:56,000 --> 00:36:57,480
Speaker 1: Then there's a bunch of guys who are not as

638
00:36:57,520 --> 00:37:00,319
Speaker 1: talented as the the nineties months could get into when

639
00:37:00,400 --> 00:37:03,320
Speaker 1: I got in the eighties, basically no, and then it

640
00:37:03,400 --> 00:37:05,960
Speaker 1: took it. Then there was another wave in the nineties.

641
00:37:06,280 --> 00:37:09,520
Speaker 1: You know, nas Biggie Utang. But there was a law

642
00:37:09,719 --> 00:37:14,040
Speaker 1: between between eighty nine and ninety when there was a

643
00:37:14,120 --> 00:37:17,520
Speaker 1: music and we had the hammer Ice thing hanging over

644
00:37:17,920 --> 00:37:20,920
Speaker 1: You said that, and then part of it though you

645
00:37:20,920 --> 00:37:24,400
Speaker 1: don't think so, yeah, you know it's and now we

646
00:37:24,520 --> 00:37:27,319
Speaker 1: respect Hammer more. I've always respected him, and he took

647
00:37:27,520 --> 00:37:31,600
Speaker 1: what he did, he took it. You know what, the

648
00:37:31,600 --> 00:37:35,000
Speaker 1: first the first guy in the dance floor always takes jobs.

649
00:37:35,600 --> 00:37:38,120
Speaker 1: You're the first guy in the dance floor. You know,

650
00:37:38,360 --> 00:37:41,640
Speaker 1: you can't like that's what happened, right, yeah, but you

651
00:37:41,680 --> 00:37:43,200
Speaker 1: but you but you get other people to get up

652
00:37:43,200 --> 00:37:46,080
Speaker 1: and dance, right, what That's what Hammer did, whether you

653
00:37:46,120 --> 00:37:48,319
Speaker 1: liked it or not. Right, he was the one who

654
00:37:48,320 --> 00:37:51,479
Speaker 1: said he took a global because the dance But either

655
00:37:51,520 --> 00:38:02,080
Speaker 1: way double, I mean, yeah, fucking this Opus works track masses.

656
00:38:03,600 --> 00:38:05,720
Speaker 1: And I was like, the funny thing is that everything

657
00:38:05,840 --> 00:38:09,160
Speaker 1: song he loves that era is track masses like this

658
00:38:09,239 --> 00:38:11,240
Speaker 1: track mass. Yeah, we have these a bas often about

659
00:38:11,280 --> 00:38:13,759
Speaker 1: the best producers in hip hop, and usually the top ten.

660
00:38:14,320 --> 00:38:16,480
Speaker 1: I always put the track masses up there, like you know,

661
00:38:17,239 --> 00:38:19,080
Speaker 1: in the top ten, and people give me help for him,

662
00:38:19,120 --> 00:38:22,959
Speaker 1: like you so, who explained the track masses of people

663
00:38:23,000 --> 00:38:24,400
Speaker 1: that don't know? Because I feel like they're kind of

664
00:38:24,640 --> 00:38:27,640
Speaker 1: like unsung accomplished producers if you look at the stats.

665
00:38:27,760 --> 00:38:30,920
Speaker 1: If you go from and they don't do press, we'll

666
00:38:30,920 --> 00:38:34,240
Speaker 1: get that poking tone. Won't talk. We've been even begging

667
00:38:34,239 --> 00:38:36,880
Speaker 1: the whole time, right, Steve, I've been to speak to

668
00:38:36,920 --> 00:38:40,040
Speaker 1: me father, but he won't. I mean Ill Street Blues,

669
00:38:41,400 --> 00:38:45,320
Speaker 1: I mean they made that right. So they're making g

670
00:38:45,480 --> 00:38:53,319
Speaker 1: wrap record, Candy Rain, the Classic, One More Chance they

671
00:38:53,520 --> 00:38:58,799
Speaker 1: made that, like Our Rule the World, This that that

672
00:38:59,080 --> 00:39:02,960
Speaker 1: Hey Lover they made that. Then Foxy Brown that whole

673
00:39:03,000 --> 00:39:09,560
Speaker 1: album they made that. Then Tone makes the Old the Fiesta.

674
00:39:09,640 --> 00:39:11,520
Speaker 1: I don't have to talk about this guy. You guys

675
00:39:11,520 --> 00:39:15,000
Speaker 1: are crazy. That's not going to talk about Range and

676
00:39:15,160 --> 00:39:18,600
Speaker 1: Time talked to Jermaine Dux because what did you What

677
00:39:18,640 --> 00:39:21,759
Speaker 1: did your Maine say? He disputed me because he felt

678
00:39:21,760 --> 00:39:24,880
Speaker 1: at the time we had what did he say? Oh my,

679
00:39:27,239 --> 00:39:30,640
Speaker 1: what did he say? He said that because I was

680
00:39:30,680 --> 00:39:33,160
Speaker 1: giving him. I don't remember exactly verbatim because I don't

681
00:39:33,160 --> 00:39:35,040
Speaker 1: want to put words in his mouth. But I mentioned,

682
00:39:35,040 --> 00:39:37,879
Speaker 1: I believe track masses you could, you know, the top

683
00:39:37,880 --> 00:39:39,719
Speaker 1: ten and hip hop, and but he felt that he

684
00:39:39,760 --> 00:39:42,759
Speaker 1: belonged to the top ten for hip hop. I disputed that.

685
00:39:42,960 --> 00:39:45,040
Speaker 1: How does it? How does he deserve it to be

686
00:39:45,080 --> 00:39:47,799
Speaker 1: in the top ten hip hop? I don't know. I

687
00:39:47,840 --> 00:39:51,160
Speaker 1: love Jermaine. Jermaine Dupri is a great producer for sure,

688
00:39:51,560 --> 00:39:58,440
Speaker 1: definitely sure. And Confessions is ridiculous classic and the record

689
00:39:58,480 --> 00:40:02,520
Speaker 1: he and the Mariah album he made was ridiculous, Like

690
00:40:02,800 --> 00:40:11,680
Speaker 1: um yeah, like hip hop, hip hop he made a

691
00:40:11,680 --> 00:40:14,120
Speaker 1: couple of joints, money and the thing whatever, but like

692
00:40:14,320 --> 00:40:17,960
Speaker 1: he's not he was in comparing himself. He's saying that

693
00:40:18,040 --> 00:40:20,160
Speaker 1: he's no. I was giving him my list because when

694
00:40:20,160 --> 00:40:21,520
Speaker 1: he had we had him want to show the top

695
00:40:21,520 --> 00:40:27,279
Speaker 1: producing top names. But he love Jane, you know, I've

696
00:40:27,280 --> 00:40:29,920
Speaker 1: been friends for a very very long time. But he

697
00:40:29,960 --> 00:40:33,080
Speaker 1: doesn't get enough could be fair to him. He does.

698
00:40:34,280 --> 00:40:36,279
Speaker 1: I don't think from critics, I don't think. I don't

699
00:40:36,280 --> 00:40:39,160
Speaker 1: think people even give producers just do not are yes,

700
00:40:39,280 --> 00:40:41,279
Speaker 1: I don't. I don't. I think producers got left out.

701
00:40:41,880 --> 00:40:45,120
Speaker 1: Um like DJ's got left out, you know, like um,

702
00:40:45,320 --> 00:40:46,800
Speaker 1: But you felt at the time, chap Masters was the

703
00:40:46,840 --> 00:40:48,839
Speaker 1: only one kind of competing with Puffy at his height,

704
00:40:48,880 --> 00:40:52,520
Speaker 1: with the hit Man, how formidable that work. We was

705
00:40:52,680 --> 00:40:58,600
Speaker 1: destroying those dudes kind of I don't say destroying, but

706
00:40:58,640 --> 00:41:02,759
Speaker 1: it was giving someone kill him man. Well yeah, look,

707
00:41:02,760 --> 00:41:10,640
Speaker 1: first of all, DNA seem sope talented dudes. But Kanye

708
00:41:10,719 --> 00:41:15,319
Speaker 1: was doing some of those records. There was a lot

709
00:41:15,360 --> 00:41:18,080
Speaker 1: of ghost action. So good battle is poking tone just

710
00:41:18,120 --> 00:41:21,279
Speaker 1: straight up against n that's a good battle. Yeah, there

711
00:41:21,360 --> 00:41:22,919
Speaker 1: was a lot of There was a lot of eating

712
00:41:22,960 --> 00:41:30,000
Speaker 1: off the Edges, Track Masses definitely. Earthoso doesn't get a

713
00:41:30,040 --> 00:41:31,959
Speaker 1: lot of credit from being a group of great produce.

714
00:41:31,960 --> 00:41:38,640
Speaker 1: Why don't ever call you Charlie the podcast You have

715
00:41:38,680 --> 00:41:42,640
Speaker 1: no idea how stupid that joke. But he stays with

716
00:41:42,719 --> 00:41:47,040
Speaker 1: it because in um uh it's not as good as Casino.

717
00:41:48,280 --> 00:41:51,560
Speaker 1: It rememin Casino. When the guy he put his head

718
00:41:51,600 --> 00:41:58,880
Speaker 1: in the thing in the in the um and you

719
00:41:59,120 --> 00:42:06,520
Speaker 1: did that for Charlie. I'm Cholie. I have no idea

720
00:42:06,520 --> 00:42:10,120
Speaker 1: how I became. If you're doing that to protect Charlie,

721
00:42:10,320 --> 00:42:12,919
Speaker 1: you dumb butterfucker to give people to give that you said,

722
00:42:13,000 --> 00:42:15,600
Speaker 1: new generation. They love inspiration, they love ambitions. They love

723
00:42:15,640 --> 00:42:19,839
Speaker 1: to these stories of like failing and reinventing yourself before yeah,

724
00:42:19,840 --> 00:42:21,959
Speaker 1: before the reinvention of the whole thing with trap Master Sulf,

725
00:42:22,000 --> 00:42:24,200
Speaker 1: Correct me if I'm wrong. Was the day you met

726
00:42:24,680 --> 00:42:27,080
Speaker 1: Tone and he asked you to manage to track masters

727
00:42:27,160 --> 00:42:28,799
Speaker 1: involve with them, But the day you got fired from

728
00:42:28,880 --> 00:42:31,480
Speaker 1: your record company job? Facts I was in I was

729
00:42:31,520 --> 00:42:40,040
Speaker 1: in Greenators Wall and the Green Ators Mall, and I've

730
00:42:40,040 --> 00:42:43,719
Speaker 1: seen Tone and at the time I had a you

731
00:42:43,719 --> 00:42:45,360
Speaker 1: can go to a producer, you can give me the

732
00:42:45,400 --> 00:42:50,200
Speaker 1: acapella and it would basically, UM, make the beat on

733
00:42:50,239 --> 00:42:54,440
Speaker 1: the acapella like tape, and it was almost like that

734
00:42:54,640 --> 00:42:58,439
Speaker 1: demo for the remix, and I had music that given

735
00:42:58,480 --> 00:42:59,919
Speaker 1: the tone. I was waiting for him to come back

736
00:43:00,680 --> 00:43:02,600
Speaker 1: with the demo, and I've seen him in the morning, like, Yo,

737
00:43:02,640 --> 00:43:08,960
Speaker 1: what's up? Remember what it was? Yes, it was terrible.

738
00:43:10,520 --> 00:43:13,840
Speaker 1: It was trash. It was uh, it was it was

739
00:43:13,920 --> 00:43:17,719
Speaker 1: early Steve Stouts trash work. But any I gave it,

740
00:43:17,760 --> 00:43:21,080
Speaker 1: gave it the tone, and he probably didn't want to

741
00:43:21,080 --> 00:43:23,080
Speaker 1: do it because it was trash. He made the right call,

742
00:43:23,600 --> 00:43:26,759
Speaker 1: but he came to my office. We set up time

743
00:43:27,200 --> 00:43:28,919
Speaker 1: and let's say this was ever a meeting at ten.

744
00:43:29,400 --> 00:43:33,160
Speaker 1: He shows up at ten, but I have an eleven

745
00:43:33,160 --> 00:43:35,160
Speaker 1: o'clock meeting and he's on the phone dealing with some

746
00:43:35,640 --> 00:43:38,560
Speaker 1: crazy ship at home. So I'm like, look, I got

747
00:43:38,600 --> 00:43:41,080
Speaker 1: a meeting with my boss at eleven, so you can

748
00:43:41,120 --> 00:43:43,319
Speaker 1: finish your crazy ship. When I come back. We could

749
00:43:43,880 --> 00:43:48,319
Speaker 1: talk about record was an r C A record in

750
00:43:48,360 --> 00:43:52,520
Speaker 1: our clue? Was my assistant job Walker was there. That's

751
00:43:52,520 --> 00:43:55,680
Speaker 1: when I meant, yeah, that's how Rob woke he found

752
00:43:55,680 --> 00:44:02,320
Speaker 1: for ut and ming to the meeting. Yeah, going to

753
00:44:02,400 --> 00:44:06,279
Speaker 1: the meeting, I come back eleven seventeen. But the job,

754
00:44:07,960 --> 00:44:11,240
Speaker 1: he's sitting in my office style. I can't imagine anybody.

755
00:44:11,480 --> 00:44:13,239
Speaker 1: Is that the last time anybody that fired you. That

756
00:44:13,239 --> 00:44:16,680
Speaker 1: would be the only time anyone has the opportunity to fight.

757
00:44:16,880 --> 00:44:22,960
Speaker 1: So the guy goes the guy who fired his famous too,

758
00:44:23,760 --> 00:44:26,680
Speaker 1: Yeah you snub cocked up. No no no, no, no, no,

759
00:44:28,120 --> 00:44:32,080
Speaker 1: he's actually a really famous guy. He passed away. That's right.

760
00:44:32,400 --> 00:44:34,399
Speaker 1: His name is Skip Miller. He actually was the guy

761
00:44:34,400 --> 00:44:38,400
Speaker 1: who discovered line l Richie Um. But there was a

762
00:44:38,480 --> 00:44:41,080
Speaker 1: lack of understanding of hip hop. But they were they

763
00:44:41,080 --> 00:44:44,160
Speaker 1: were letting go. They let go. Capital Records fired the

764
00:44:44,280 --> 00:44:48,080
Speaker 1: entire hip hop division. Like the record labels were disbanding

765
00:44:48,120 --> 00:44:50,520
Speaker 1: hip hop. They didn't understand it. Again, that's what I

766
00:44:50,560 --> 00:44:53,160
Speaker 1: was saying, Like all the money comes in and everybody

767
00:44:53,200 --> 00:44:55,640
Speaker 1: wants the instant returns, Like how can we can't have

768
00:44:55,719 --> 00:44:59,319
Speaker 1: a hammer or we can't have a whatever? No no, no, no,

769
00:44:59,320 --> 00:45:01,960
Speaker 1: no no no no. Because see Goth Brooks is selling,

770
00:45:02,920 --> 00:45:08,120
Speaker 1: Michael Bolton is selling, you know, Kenny g is selling,

771
00:45:08,600 --> 00:45:10,000
Speaker 1: and by the way, a little bit, and the R

772
00:45:10,040 --> 00:45:12,640
Speaker 1: and B ship is selling, Tony Braxon selling. This is

773
00:45:12,680 --> 00:45:14,840
Speaker 1: so why do you need to do this ship and

774
00:45:14,880 --> 00:45:18,360
Speaker 1: deal with these guys and deal with this? Why do

775
00:45:18,360 --> 00:45:20,880
Speaker 1: you have to deal with that? And like if and

776
00:45:20,960 --> 00:45:25,040
Speaker 1: the batting average of real money making success is low.

777
00:45:27,400 --> 00:45:31,239
Speaker 1: So record companies who weren't connected, if you didn't have

778
00:45:31,239 --> 00:45:34,320
Speaker 1: a Dante Ross or somebody who could like do then

779
00:45:34,480 --> 00:45:36,359
Speaker 1: then you just might as well just not even do it.

780
00:45:38,040 --> 00:45:40,759
Speaker 1: And uh, they were disbanding, so it was easy for

781
00:45:40,800 --> 00:45:43,120
Speaker 1: them to get they weren't they were firing me, but

782
00:45:43,160 --> 00:45:46,840
Speaker 1: they were really firing black music, you know, and I

783
00:45:46,920 --> 00:45:49,080
Speaker 1: was just part of it. The only group they kept

784
00:45:49,080 --> 00:45:55,400
Speaker 1: was s w V. All right, So anyhow, Um, but

785
00:45:55,480 --> 00:45:58,360
Speaker 1: I come back in like tone and he's like, what

786
00:45:58,400 --> 00:46:01,480
Speaker 1: am I gonna do? It's like I said, I could

787
00:46:01,520 --> 00:46:05,560
Speaker 1: manage you. M And they were just in the middle

788
00:46:05,600 --> 00:46:07,600
Speaker 1: of the Soul for Real album and I heard Candy

789
00:46:07,680 --> 00:46:11,000
Speaker 1: Rain and they were doing and um and and and

790
00:46:11,040 --> 00:46:17,040
Speaker 1: at that time, producers weren't getting They were still like

791
00:46:17,640 --> 00:46:20,160
Speaker 1: if you were the guy like a Puff or Germain

792
00:46:20,400 --> 00:46:23,160
Speaker 1: or whomever it was, you already you were close to

793
00:46:23,200 --> 00:46:25,520
Speaker 1: the record company, you were close to the artist, you

794
00:46:25,520 --> 00:46:28,399
Speaker 1: would have gatekeeper. So all the other producers that came

795
00:46:28,440 --> 00:46:31,440
Speaker 1: in would be like they wouldn't get to shine. So

796
00:46:31,480 --> 00:46:33,359
Speaker 1: my whole thing was like you guys, we're gonna give

797
00:46:33,360 --> 00:46:35,840
Speaker 1: you guys a shine, and we're not gonna we're not.

798
00:46:36,200 --> 00:46:39,080
Speaker 1: And I there's a couple of things that I instituted

799
00:46:39,160 --> 00:46:42,239
Speaker 1: that became law, like if I do three or four

800
00:46:42,239 --> 00:46:45,759
Speaker 1: records on your album with the executive producer, if if not,

801
00:46:46,239 --> 00:46:48,120
Speaker 1: then we're not doing it. Because you was like, I'm

802
00:46:48,120 --> 00:46:50,000
Speaker 1: not giving you single, I'm not giving you the singles,

803
00:46:50,000 --> 00:46:53,440
Speaker 1: and then eating off of like you know, you get

804
00:46:53,440 --> 00:46:56,040
Speaker 1: paid equally like I'm getting I want to get If

805
00:46:56,080 --> 00:46:59,120
Speaker 1: I'm doing three or four records, i am not making

806
00:46:59,120 --> 00:47:01,080
Speaker 1: the singles and everybody to else's you know for me,

807
00:47:01,440 --> 00:47:04,400
Speaker 1: like I'm the executive producer. I want album points plus

808
00:47:04,440 --> 00:47:08,480
Speaker 1: I want you know, points on our single, which is

809
00:47:08,719 --> 00:47:10,799
Speaker 1: higher than were able to get that you have the

810
00:47:10,840 --> 00:47:13,440
Speaker 1: first know, the answers called just no, I'm not doing it,

811
00:47:13,600 --> 00:47:16,120
Speaker 1: We're not doing it. I'm sorry. Then I then I

812
00:47:16,160 --> 00:47:19,279
Speaker 1: created these things called song deals, which like they didn't

813
00:47:19,280 --> 00:47:22,520
Speaker 1: even exist, Like how about this, rather than paying us

814
00:47:24,560 --> 00:47:26,680
Speaker 1: a hundred thousand dollars a track, because that's what I'm

815
00:47:26,760 --> 00:47:31,319
Speaker 1: charging you, I'll charge you seventy five thousand dollars a track,

816
00:47:31,400 --> 00:47:36,960
Speaker 1: but you buy twenty up front. But how did that?

817
00:47:37,040 --> 00:47:39,600
Speaker 1: But how did that momentum start? You're coming from being

818
00:47:39,640 --> 00:47:42,120
Speaker 1: fired our ce A. Because I was on the inside,

819
00:47:42,160 --> 00:47:45,160
Speaker 1: I knew no, But how did what did that first click? What?

820
00:47:45,160 --> 00:47:46,760
Speaker 1: What was the first thing that clicked with you guys

821
00:47:46,800 --> 00:47:49,160
Speaker 1: that you could build yourself to have that leverage in

822
00:47:49,160 --> 00:47:50,799
Speaker 1: the business, Like, what was the first thing you guys

823
00:47:51,320 --> 00:47:59,319
Speaker 1: so for real came out? And then um, probably Hey

824
00:47:59,400 --> 00:48:04,960
Speaker 1: Lover and that Hello, the Yellow Cool J album, many comebacks. Yeah,

825
00:48:05,040 --> 00:48:07,719
Speaker 1: we definitely man and you know what I've non hello

826
00:48:07,840 --> 00:48:11,879
Speaker 1: my whole I've no no, God knows how I grew

827
00:48:11,960 --> 00:48:15,160
Speaker 1: up idolizing him because I lived I used to see

828
00:48:15,200 --> 00:48:18,440
Speaker 1: him in the neighborhood. I've seen the LOJ battle guys

829
00:48:18,600 --> 00:48:23,920
Speaker 1: at um Treenac as well, and I've seen him but

830
00:48:24,000 --> 00:48:27,239
Speaker 1: you know on Jamaica Avenue, shopping at V I M S.

831
00:48:27,320 --> 00:48:31,879
Speaker 1: And in the in the coliseum, you know, shirt kings

832
00:48:31,880 --> 00:48:35,279
Speaker 1: and all that. So I'd see him block parties, the

833
00:48:35,320 --> 00:48:39,600
Speaker 1: whole package. And I was always like, I looked at him.

834
00:48:39,640 --> 00:48:43,440
Speaker 1: So when Chris Lidy asked me to work on the project,

835
00:48:44,480 --> 00:48:46,759
Speaker 1: like we worked on the project and it was like

836
00:48:47,080 --> 00:48:49,760
Speaker 1: we're gonna make and we had Foxy signed Tone found

837
00:48:50,560 --> 00:48:52,760
Speaker 1: U Foxy Brown. That's how she got on Ice shot

838
00:48:52,800 --> 00:48:56,759
Speaker 1: You you said was the hardest project though for you,

839
00:48:56,800 --> 00:49:01,239
Speaker 1: all right? He said it was the hardest project to make. Well,

840
00:49:01,239 --> 00:49:03,200
Speaker 1: that was another thing, man, I actually bet puff on

841
00:49:03,239 --> 00:49:06,040
Speaker 1: that that she was someone records in kim that and

842
00:49:06,040 --> 00:49:08,160
Speaker 1: that how I mean she did really Wow? Yeah, get

843
00:49:08,160 --> 00:49:10,840
Speaker 1: you Home with some Monster and that's Hold. But do

844
00:49:10,880 --> 00:49:14,319
Speaker 1: you know what overall the album, man, it was toning Hold.

845
00:49:14,360 --> 00:49:16,879
Speaker 1: That's how all that r Kelly and all that stuff

846
00:49:16,920 --> 00:49:21,280
Speaker 1: that took place afterwards their relationships started. There went tone

847
00:49:21,360 --> 00:49:24,600
Speaker 1: and and and they did the Michael Jackson remix, They

848
00:49:24,640 --> 00:49:27,480
Speaker 1: did the Maya remix. Tell stout the hall me man,

849
00:49:28,120 --> 00:49:35,239
Speaker 1: that shot out. That's what genius said. You know, Jay,

850
00:49:36,080 --> 00:49:38,200
Speaker 1: how did that work? Why did you try that? What

851
00:49:38,440 --> 00:49:41,480
Speaker 1: was hollering that? Are you waiting for a shout out?

852
00:49:41,520 --> 00:49:44,920
Speaker 1: For twenty years? You're gonna get gray hair waiting for

853
00:49:47,320 --> 00:49:51,239
Speaker 1: I forgot about that shout out too until just now,

854
00:49:51,320 --> 00:49:54,880
Speaker 1: like a focus. But that's the drop off it your

855
00:49:54,920 --> 00:49:56,520
Speaker 1: shout out. You do get shout out a lot of us.

856
00:49:56,520 --> 00:49:57,920
Speaker 1: We'll get to that at the end. I have a

857
00:49:57,960 --> 00:50:01,239
Speaker 1: couple of references to shout out. So it's great, Yeah,

858
00:50:01,280 --> 00:50:05,160
Speaker 1: they talk about the Puffy situation. So what's what's is

859
00:50:05,200 --> 00:50:07,440
Speaker 1: that such an allure, like what's the what's the issue?

860
00:50:07,520 --> 00:50:09,600
Speaker 1: Like do you do you? Does it bother you? That

861
00:50:09,600 --> 00:50:11,560
Speaker 1: that comes up a lot that people think that associate

862
00:50:11,600 --> 00:50:14,200
Speaker 1: that with your name. No, it doesn't happen it anymore.

863
00:50:14,400 --> 00:50:21,560
Speaker 1: In fact, I spoke the puff this morning. Um the

864
00:50:21,600 --> 00:50:24,359
Speaker 1: thing that nobody ever talks about to me, and whether

865
00:50:24,400 --> 00:50:27,560
Speaker 1: it be the nas J beef or thing with Puffy

866
00:50:27,600 --> 00:50:34,600
Speaker 1: is that could have turned into it a jail guns

867
00:50:34,960 --> 00:50:42,520
Speaker 1: this that in the third when there's mutual respect. I

868
00:50:42,640 --> 00:50:45,919
Speaker 1: respect puff Man, I've always respected him. I've known this guy.

869
00:50:46,080 --> 00:50:47,840
Speaker 1: I was in I was thinking about this. I was

870
00:50:47,880 --> 00:50:52,040
Speaker 1: in his office at Bobby Brown cut out a live

871
00:50:52,120 --> 00:50:54,840
Speaker 1: size Bobby Brown cut out like Bobby Brown, like a

872
00:50:54,920 --> 00:50:59,200
Speaker 1: five ft five Bobby Brown thing where you put you know,

873
00:51:00,040 --> 00:51:03,680
Speaker 1: the CD are being like like like pull a CD

874
00:51:03,760 --> 00:51:07,920
Speaker 1: from his vest and ship and um, well I was

875
00:51:07,960 --> 00:51:10,360
Speaker 1: in his office when Magic Johnson announced that he had AIDS.

876
00:51:10,640 --> 00:51:13,319
Speaker 1: So it was like two ninety one, like and I

877
00:51:13,400 --> 00:51:15,880
Speaker 1: and I and I and I heard you remind me.

878
00:51:16,160 --> 00:51:20,239
Speaker 1: I heard the soundtrack for um, oh, it was called

879
00:51:20,239 --> 00:51:26,400
Speaker 1: Go Natalie at first business. No, it wasn't go. Go

880
00:51:26,560 --> 00:51:29,239
Speaker 1: Natalie was the first name of the movie. And then

881
00:51:29,800 --> 00:51:32,279
Speaker 1: it was the first holly Berry thing. Business was a

882
00:51:32,320 --> 00:51:35,600
Speaker 1: srictly business. Okay, now it was originally called Go Natalie.

883
00:51:35,920 --> 00:51:41,040
Speaker 1: And I heard that soundtrack and it was just like, like

884
00:51:38,880 --> 00:51:42,879
Speaker 1: like I've known the man from that long and like

885
00:51:43,160 --> 00:51:45,320
Speaker 1: the fact that we went through that thing and hate

886
00:51:45,320 --> 00:51:48,719
Speaker 1: me now and what was it? Did he asked to

887
00:51:48,760 --> 00:51:50,440
Speaker 1: be taken out the video and you wouldn't take him.

888
00:51:51,560 --> 00:51:54,080
Speaker 1: I didn't take him out. Sony spent a million dollars. Man,

889
00:51:54,640 --> 00:51:56,840
Speaker 1: there's a guy named Donnie einand this guy who was

890
00:51:56,880 --> 00:52:02,960
Speaker 1: a racist pig at Sony named Columbia Running Black Running Columbia.

891
00:52:03,640 --> 00:52:05,239
Speaker 1: You know, this is the same guy who dropped the

892
00:52:05,280 --> 00:52:07,840
Speaker 1: Licia keys, who dropped fifty cent. He was just a

893
00:52:07,840 --> 00:52:13,799
Speaker 1: complete asshole. And like he spent the million dollars to

894
00:52:13,920 --> 00:52:18,400
Speaker 1: make this video, even though he's charging NAS eight d

895
00:52:18,600 --> 00:52:22,040
Speaker 1: seventy five thousand dollars of that million, but at the time,

896
00:52:22,080 --> 00:52:25,880
Speaker 1: nobody really knows that, to be honest with you, you know,

897
00:52:26,040 --> 00:52:29,319
Speaker 1: and like he wasn't gonna let that scene of the

898
00:52:29,360 --> 00:52:32,120
Speaker 1: guys on the cross come out. That's that was half

899
00:52:32,120 --> 00:52:36,880
Speaker 1: of the million dollars PUFF wanted. I was trying to

900
00:52:36,920 --> 00:52:39,960
Speaker 1: go back and forth to keep it in. But you know,

901
00:52:40,480 --> 00:52:42,520
Speaker 1: I didn't ultimately have the call. I didn't. I didn't.

902
00:52:42,520 --> 00:52:46,960
Speaker 1: I wasn't. You know, I was a twenty now maybe

903
00:52:46,960 --> 00:52:50,240
Speaker 1: twenty seven years old. Now. I definitely like that version

904
00:52:50,320 --> 00:52:52,920
Speaker 1: for sure, But it wasn't like it was my decision.

905
00:52:52,960 --> 00:52:55,040
Speaker 1: I could be like, no, put that in versus. I

906
00:52:55,040 --> 00:52:57,799
Speaker 1: didn't have that kind of contin remember even cultural like

907
00:52:57,880 --> 00:53:06,000
Speaker 1: he's a fanli. Yeah, it was a big It was

908
00:53:06,040 --> 00:53:10,360
Speaker 1: a big deal, and that's you know, it's unfortunate. And

909
00:53:10,600 --> 00:53:13,160
Speaker 1: like the first thing I had him do. Man, when

910
00:53:13,160 --> 00:53:14,960
Speaker 1: he did, he had to call my mom, and he

911
00:53:15,040 --> 00:53:17,520
Speaker 1: called my mom. He didn't know my mom. He called

912
00:53:17,560 --> 00:53:20,040
Speaker 1: my mom, and because I needed to get my mom,

913
00:53:21,040 --> 00:53:23,880
Speaker 1: she she knew I wasn't there. You know, like, you

914
00:53:23,880 --> 00:53:25,560
Speaker 1: know what your mom thinking, you're in a business where

915
00:53:25,560 --> 00:53:28,120
Speaker 1: you could die anytime and all that kind of mean

916
00:53:28,120 --> 00:53:30,640
Speaker 1: why you could back then, I didn't want her to

917
00:53:30,680 --> 00:53:34,520
Speaker 1: feel that feeling. And you know, it took years and

918
00:53:34,560 --> 00:53:41,480
Speaker 1: then we got to a place where we respect one

919
00:53:41,480 --> 00:53:45,160
Speaker 1: another and I respect him, and you know, it was

920
00:53:45,239 --> 00:53:48,640
Speaker 1: challenging for me man to to to feel like I

921
00:53:48,680 --> 00:53:50,840
Speaker 1: was gonna be the person that was a victim walking

922
00:53:50,880 --> 00:53:53,600
Speaker 1: around and you know, the butt of a joke or

923
00:53:53,600 --> 00:53:59,839
Speaker 1: whatever whatever. But that that actually motivated me to be like,

924
00:54:00,120 --> 00:54:02,879
Speaker 1: I'm never gonna be known as that guy. I'm gonna

925
00:54:02,880 --> 00:54:06,040
Speaker 1: put my fucking numbers up, you know, like a guy

926
00:54:06,080 --> 00:54:08,600
Speaker 1: who misses a shot and he's like, I'm you're not

927
00:54:08,600 --> 00:54:11,680
Speaker 1: gonna remember me from missing that game, when like, I'm

928
00:54:11,719 --> 00:54:13,759
Speaker 1: just gonna put numbers up, and I just started putting

929
00:54:13,800 --> 00:54:16,759
Speaker 1: up numbers. Boom, boom. I just want to be in

930
00:54:16,760 --> 00:54:19,759
Speaker 1: the video at all, Like no, he want to be

931
00:54:19,760 --> 00:54:22,640
Speaker 1: in that scene. He had a came in and thought

932
00:54:22,640 --> 00:54:24,920
Speaker 1: it was sacrilegious that he was on the cross. It's like,

933
00:54:25,360 --> 00:54:27,839
Speaker 1: then why did you get on the cross? But you

934
00:54:27,880 --> 00:54:31,880
Speaker 1: know he brought the priest in too late? But anyhow,

935
00:54:31,960 --> 00:54:33,560
Speaker 1: you know that was that was it. It was really it.

936
00:54:33,640 --> 00:54:37,239
Speaker 1: Four guys, well, it wasn't four guys walk in. They

937
00:54:37,320 --> 00:54:40,080
Speaker 1: jumped me in the office, arros and at three or

938
00:54:40,160 --> 00:54:42,719
Speaker 1: whatever time, it was there in my office after that,

939
00:54:42,840 --> 00:54:46,799
Speaker 1: and that was I would say step back. Then people

940
00:54:46,800 --> 00:54:48,600
Speaker 1: would sending facts and that's when you knew something real

941
00:54:48,640 --> 00:54:50,560
Speaker 1: and there was already sacks and like that, there was

942
00:54:50,600 --> 00:54:53,680
Speaker 1: an incident or something that happened like that. It was tough.

943
00:54:54,120 --> 00:54:56,200
Speaker 1: I mean, it was tough for me to deal with.

944
00:54:56,400 --> 00:55:02,279
Speaker 1: And you you out of know and if there's anybody

945
00:55:02,360 --> 00:55:05,040
Speaker 1: that I could touch with this, it's like you go

946
00:55:05,120 --> 00:55:08,560
Speaker 1: through adversity, and it's it's through that adversity do you

947
00:55:08,600 --> 00:55:12,520
Speaker 1: find who you really are. And I'm not the type

948
00:55:12,520 --> 00:55:16,759
Speaker 1: of guy to run around and use my money to

949
00:55:16,880 --> 00:55:19,480
Speaker 1: hire an army of killers or do some creamy I'm

950
00:55:19,480 --> 00:55:22,600
Speaker 1: not I'm not that I felt like that, but that's

951
00:55:22,640 --> 00:55:26,520
Speaker 1: not really who I am. I'm not that type of person.

952
00:55:26,600 --> 00:55:29,479
Speaker 1: And I I want to do I want to build

953
00:55:29,520 --> 00:55:32,240
Speaker 1: a great business and and do great things in this world.

954
00:55:32,280 --> 00:55:37,040
Speaker 1: I don't want to, you know, let my ego get

955
00:55:37,040 --> 00:55:40,320
Speaker 1: me locked behind bards, you know, because I felt that

956
00:55:40,800 --> 00:55:45,239
Speaker 1: was I disrespected, Absolutely that I felt disrespected. Yeah, I

957
00:55:45,239 --> 00:55:47,200
Speaker 1: had to figure out a way to like not let

958
00:55:47,200 --> 00:55:50,480
Speaker 1: that define me. How did you get to a better place?

959
00:55:55,840 --> 00:55:57,480
Speaker 1: How do we get to a better It took years?

960
00:55:59,040 --> 00:56:01,839
Speaker 1: Remember I took years. I'm want nobody, nobody can fix that.

961
00:56:02,160 --> 00:56:05,799
Speaker 1: It took It was us. He was he was very

962
00:56:06,320 --> 00:56:17,400
Speaker 1: very adamant to fix it, and um, it's the guy

963
00:56:18,000 --> 00:56:20,360
Speaker 1: I just would We would speak on a regular basis

964
00:56:20,400 --> 00:56:24,879
Speaker 1: about We talk about it, We talk about what we are,

965
00:56:25,000 --> 00:56:29,520
Speaker 1: what we mean. He's never ever ever told me no.

966
00:56:30,600 --> 00:56:34,040
Speaker 1: If I asked for anything, he always says yes. He's

967
00:56:34,080 --> 00:56:36,759
Speaker 1: never ever told me no. It's just like you meet

968
00:56:36,800 --> 00:56:41,320
Speaker 1: people and you get like that aside the level of respect.

969
00:56:41,360 --> 00:56:44,799
Speaker 1: It's like Nas and Jay, It's like, we're gonna get

970
00:56:44,800 --> 00:56:45,040
Speaker 1: to that