1 00:00:03,960 --> 00:00:06,720 Speaker 1: What's up. It's way up at Angela Yee. Jasmine brand 2 00:00:06,840 --> 00:00:10,200 Speaker 1: is here with me and Stratus. I've never pronounced your 3 00:00:10,240 --> 00:00:15,960 Speaker 1: last name, is that right? Yeah? Okay, more Fogin Stratus 4 00:00:15,960 --> 00:00:19,160 Speaker 1: Morphogan is here with us now. I'm gonna tell you guys. 5 00:00:19,160 --> 00:00:21,120 Speaker 1: He has this book out is called Be a Disruptor, 6 00:00:21,760 --> 00:00:25,040 Speaker 1: and it's street wise lessons for entrepreneurs from the Mob 7 00:00:25,120 --> 00:00:29,160 Speaker 1: to the mandates. But we all know Stratus, I think 8 00:00:29,840 --> 00:00:31,840 Speaker 1: in general, just for being one of the owners of 9 00:00:31,880 --> 00:00:34,600 Speaker 1: Brooklyn chop House. But what people may not have known 10 00:00:34,720 --> 00:00:37,360 Speaker 1: is that he also was one of the owners of Philip's. 11 00:00:39,600 --> 00:00:41,479 Speaker 1: I created Philippe in two thousand and five and I 12 00:00:41,520 --> 00:00:44,680 Speaker 1: sold it in fourteen. Wow. Okay, So we got to 13 00:00:44,720 --> 00:00:46,760 Speaker 1: get into some of these lessons from this book because 14 00:00:47,040 --> 00:00:48,600 Speaker 1: you've been in the rest of our business since you 15 00:00:48,600 --> 00:00:52,600 Speaker 1: were six years old. So talk about that a young Stratus, 16 00:00:52,640 --> 00:00:55,840 Speaker 1: what you were around, that education you had. My dad 17 00:00:55,920 --> 00:00:57,840 Speaker 1: was an old school Greek and he always brought me 18 00:00:57,880 --> 00:01:01,200 Speaker 1: around adult situations. I mean I literally used to go 19 00:01:01,240 --> 00:01:03,400 Speaker 1: to closings when I was six, seven, eight years old 20 00:01:03,440 --> 00:01:06,960 Speaker 1: when he was buying one of his fourteen restaurants, and 21 00:01:07,080 --> 00:01:08,400 Speaker 1: on the top of it, he also used to go 22 00:01:08,440 --> 00:01:10,920 Speaker 1: the Fulton Fish Market. The more Folgan family are probably 23 00:01:10,959 --> 00:01:13,120 Speaker 1: the largest buyers in the Fulton Fish Market from like 24 00:01:13,160 --> 00:01:16,280 Speaker 1: the sixties to the eighties. And I would you know, 25 00:01:16,840 --> 00:01:18,520 Speaker 1: there's a part of my book where I said, you know, 26 00:01:18,560 --> 00:01:21,200 Speaker 1: my mom was taking my brother and sister to Disney World, 27 00:01:21,319 --> 00:01:23,080 Speaker 1: and I knew my dad had to truck that week 28 00:01:23,400 --> 00:01:24,800 Speaker 1: and he was going to be at the Fulton Fish 29 00:01:24,840 --> 00:01:27,319 Speaker 1: Market like three times that week. I said, Mom, you 30 00:01:27,360 --> 00:01:29,759 Speaker 1: guys can go. I'm going with Dad, because the Fulton 31 00:01:29,800 --> 00:01:32,640 Speaker 1: Fish Market was my Disney World. If a people who 32 00:01:32,640 --> 00:01:34,560 Speaker 1: don't know what the Fulton Fish Market is here in 33 00:01:34,600 --> 00:01:36,560 Speaker 1: New York. By the way, as soon as you go there, 34 00:01:36,560 --> 00:01:38,200 Speaker 1: the whole things about like fish. It takes a while 35 00:01:38,240 --> 00:01:40,880 Speaker 1: to get adjusted. But like I mean the whole area. 36 00:01:41,400 --> 00:01:45,000 Speaker 1: I used to be like this, think so bad, yeah that, 37 00:01:45,160 --> 00:01:47,080 Speaker 1: but I picked there. That's where I picked there. Yeah, 38 00:01:47,120 --> 00:01:49,360 Speaker 1: well it actually moved. So the Fulton Fish Market was 39 00:01:49,360 --> 00:01:51,600 Speaker 1: at Souse Street Seaport, and about ten years ago they 40 00:01:51,600 --> 00:01:55,000 Speaker 1: moved it up to uptown. Okay, but the old traditional 41 00:01:55,080 --> 00:01:57,400 Speaker 1: weight is not with the old ships. That's where a 42 00:01:57,400 --> 00:01:59,480 Speaker 1: fish used to come into New York City from like 43 00:01:59,520 --> 00:02:04,960 Speaker 1: eighteen eighty two, twenty fifteen. Now, one of the things 44 00:02:04,960 --> 00:02:08,839 Speaker 1: that you learned from an early age is discretion being 45 00:02:08,880 --> 00:02:10,760 Speaker 1: in the restaurant business. And this is something I didn't 46 00:02:10,760 --> 00:02:13,640 Speaker 1: think about because from the first time I've met Jadis 47 00:02:13,919 --> 00:02:15,760 Speaker 1: and you had another restaurant. It was like an Asian 48 00:02:15,800 --> 00:02:18,519 Speaker 1: steakhouse before Brooklyn Chop House. What was that called a 49 00:02:18,880 --> 00:02:21,360 Speaker 1: Jade sixty. It was on sixty Street. Yeah, Jade sixty. 50 00:02:21,400 --> 00:02:23,040 Speaker 1: I didn't see that in here, and now it was 51 00:02:23,080 --> 00:02:25,320 Speaker 1: only about it didn't even last nine months. We had 52 00:02:25,320 --> 00:02:27,600 Speaker 1: a major flood and it just didn't you know. We 53 00:02:27,760 --> 00:02:29,240 Speaker 1: actually I took the chefs out of there and that's 54 00:02:29,240 --> 00:02:32,320 Speaker 1: where we did Brooklyn Chop House with Dampoo. Okay, So yeah, 55 00:02:32,320 --> 00:02:34,880 Speaker 1: so I remember that restaurant though, because oddly enough I've 56 00:02:34,919 --> 00:02:37,840 Speaker 1: been there many a time. But discretion is really important 57 00:02:37,840 --> 00:02:40,000 Speaker 1: when it comes to owning a restaurant and being in 58 00:02:40,000 --> 00:02:41,960 Speaker 1: that business. So you learned that in an early age. 59 00:02:42,000 --> 00:02:44,760 Speaker 1: Explain that because this is actually a mob story that 60 00:02:45,200 --> 00:02:46,880 Speaker 1: you guys would love to hear. Yeah, So my dad 61 00:02:46,880 --> 00:02:48,840 Speaker 1: had the Chelsea chop House. One of them was in 62 00:02:48,919 --> 00:02:51,120 Speaker 1: Howard Beach and about six seven years old, I was 63 00:02:51,120 --> 00:02:53,160 Speaker 1: a bus boy and the first lesson of discretion I 64 00:02:53,200 --> 00:02:55,639 Speaker 1: had was what there was a little diminutive guy used 65 00:02:55,680 --> 00:02:58,079 Speaker 1: to come in with a lot of big guys around him, 66 00:02:58,160 --> 00:03:00,640 Speaker 1: and they used to go very discreet. My father would 67 00:03:00,680 --> 00:03:03,240 Speaker 1: like drop what he was doing. You know. I was like, Wow, 68 00:03:03,280 --> 00:03:05,280 Speaker 1: who is this guy that my father like looks at 69 00:03:05,280 --> 00:03:07,320 Speaker 1: with such reverence, you know, And then he would go 70 00:03:07,360 --> 00:03:08,960 Speaker 1: sit him down. Then I hear him tell the manager 71 00:03:08,960 --> 00:03:11,400 Speaker 1: just get mister Gambino his drink, Get mister Gambino this. 72 00:03:12,520 --> 00:03:15,720 Speaker 1: And it was Carlo Gambino, you know, the boss of 73 00:03:15,760 --> 00:03:18,600 Speaker 1: the Gambino family. And you know, so here's a little 74 00:03:18,600 --> 00:03:21,519 Speaker 1: short bus boy who's really not shy. You know. I'm 75 00:03:21,520 --> 00:03:24,240 Speaker 1: walking up to his table, and you know, I start 76 00:03:24,240 --> 00:03:26,840 Speaker 1: pouring water and I say hi, mister Gambino, and no 77 00:03:26,840 --> 00:03:29,959 Speaker 1: one says yeah, you could hear a pin drop and 78 00:03:30,280 --> 00:03:33,320 Speaker 1: and and you know, I felt so weird, like what 79 00:03:33,400 --> 00:03:34,920 Speaker 1: did I do wrong? I'm just being nice, That's what 80 00:03:35,000 --> 00:03:38,480 Speaker 1: my because my father actually calls him sir. So after 81 00:03:38,680 --> 00:03:40,280 Speaker 1: after he puts me down on his knee and he 82 00:03:40,320 --> 00:03:42,360 Speaker 1: talks to me, he goes, hey, how school like like 83 00:03:42,360 --> 00:03:45,240 Speaker 1: like a grandfather. How this is like nineteen seventy three. 84 00:03:45,600 --> 00:03:47,960 Speaker 1: That was six, and he goes, how school, you know, 85 00:03:48,040 --> 00:03:49,760 Speaker 1: how are you doing in school? And I'm like, I'm like, 86 00:03:49,800 --> 00:03:52,440 Speaker 1: I think i'm talking like my grandfather. I'm doing really well, 87 00:03:52,960 --> 00:03:55,040 Speaker 1: you know. And he's and he slips a twenty dollar 88 00:03:55,080 --> 00:03:56,800 Speaker 1: bill in my in my pocket and he just says, 89 00:03:56,840 --> 00:04:00,280 Speaker 1: next time, high as enough, and I'm like, all right, 90 00:04:00,360 --> 00:04:01,920 Speaker 1: all right, I have no idea what I did, but 91 00:04:01,960 --> 00:04:04,240 Speaker 1: I'll keep taking the twenties and I'll just say hi. 92 00:04:04,760 --> 00:04:07,520 Speaker 1: And then so as I could see my father peeking 93 00:04:07,520 --> 00:04:10,040 Speaker 1: around the table, going, oh my god, Stratus is sitting 94 00:04:10,040 --> 00:04:12,640 Speaker 1: with the gangsters, you know. And I'm living there for 95 00:04:12,640 --> 00:04:15,280 Speaker 1: like ten minutes. And so as I get up, my 96 00:04:15,320 --> 00:04:17,960 Speaker 1: father goes, come here, what was that about, I said, Dad, 97 00:04:17,960 --> 00:04:19,160 Speaker 1: I don't know what I did. I just said high 98 00:04:19,160 --> 00:04:21,440 Speaker 1: missed agambeing. I goes, oh my god, this guy goes 99 00:04:21,440 --> 00:04:24,120 Speaker 1: so far out of his way to be discreet and 100 00:04:24,160 --> 00:04:27,280 Speaker 1: here comes a six year old chubby bus boil. It 101 00:04:27,320 --> 00:04:30,279 Speaker 1: knows exactly who you are. And I saw when I 102 00:04:30,320 --> 00:04:32,440 Speaker 1: left the table, they all started laughing like it was 103 00:04:32,480 --> 00:04:34,359 Speaker 1: so innocently done. But it was very funny, and there 104 00:04:34,400 --> 00:04:36,359 Speaker 1: was a lot of lessons to learn there, because you know, 105 00:04:36,360 --> 00:04:39,000 Speaker 1: like I do say in my book Fast Forward, you know, 106 00:04:39,480 --> 00:04:42,599 Speaker 1: two thousand and six is two lessons I learned. I 107 00:04:42,760 --> 00:04:46,920 Speaker 1: just opened Felipe Chow on my honeymoon at Micanos, and 108 00:04:46,960 --> 00:04:48,600 Speaker 1: I get a call for I think it was like 109 00:04:50,920 --> 00:04:53,640 Speaker 1: the Inquirer or something. They said, we're offering you a 110 00:04:53,640 --> 00:04:57,520 Speaker 1: million dollars for the tape. And I said, what tape? 111 00:04:57,920 --> 00:05:00,360 Speaker 1: And it's like literally the fifth week that I opened Chow. 112 00:05:00,720 --> 00:05:04,320 Speaker 1: It was like February, February, March, March, March of twenty 113 00:05:04,640 --> 00:05:08,520 Speaker 1: twenty six. I said, what tape and they're like, there's 114 00:05:08,560 --> 00:05:10,719 Speaker 1: a tape, you know. And they mentioned the names which 115 00:05:10,720 --> 00:05:12,880 Speaker 1: I'm not going to mention um and they were having 116 00:05:12,880 --> 00:05:18,839 Speaker 1: sex in your restaurant. So I'm like, So I called 117 00:05:18,920 --> 00:05:22,680 Speaker 1: my managers right away and I'm like, what happened. I 118 00:05:22,680 --> 00:05:24,600 Speaker 1: gotta be careful because I could easily say the names. 119 00:05:24,800 --> 00:05:28,599 Speaker 1: So a hip hop mogul and a Hollywood starlet. We're 120 00:05:28,880 --> 00:05:31,240 Speaker 1: having sex in one of the private rooms at Philippe. 121 00:05:31,560 --> 00:05:34,880 Speaker 1: And they've noticed that we had security cameras. And I 122 00:05:34,880 --> 00:05:37,800 Speaker 1: said to the manager, Eddie, I said, Eddie, get on, 123 00:05:37,880 --> 00:05:40,039 Speaker 1: get on the security cameras and tell me what you see. 124 00:05:40,600 --> 00:05:47,480 Speaker 1: Oh mister fucking I can't. This is serious. Yeah, He's like, yes, 125 00:05:47,720 --> 00:05:50,160 Speaker 1: so and so reserve the whole room last night to 126 00:05:50,240 --> 00:05:53,039 Speaker 1: have a private dinner with on a date, you know, 127 00:05:53,480 --> 00:05:56,279 Speaker 1: two very big names. And I'm like, Eddie, give me 128 00:05:56,320 --> 00:05:58,240 Speaker 1: a favorite before I before I even get an inch 129 00:05:58,279 --> 00:06:01,440 Speaker 1: of temptation, deleted off the server, right, get rid of it. 130 00:06:01,680 --> 00:06:03,720 Speaker 1: That's not how I do business. Yeah, get rid of it. 131 00:06:03,720 --> 00:06:05,359 Speaker 1: I don't care if it's a million or five million. 132 00:06:05,760 --> 00:06:07,600 Speaker 1: Get rid of it. And he's like, oh, you're sure. 133 00:06:07,640 --> 00:06:10,479 Speaker 1: I'm like, yes, get rid of it because and we 134 00:06:10,600 --> 00:06:12,760 Speaker 1: deleted it. Yeah, and it was over because if you 135 00:06:12,760 --> 00:06:15,159 Speaker 1: would have leaked that out, that's something that could destroy 136 00:06:15,240 --> 00:06:18,280 Speaker 1: your business. And that's not the way I've become successful. 137 00:06:18,560 --> 00:06:21,760 Speaker 1: On the other hand, I've always protected people's privacy, especially 138 00:06:21,800 --> 00:06:24,080 Speaker 1: well known people. They come from me, they come with 139 00:06:24,160 --> 00:06:27,680 Speaker 1: to me with trust, and in turn, I you know, 140 00:06:27,760 --> 00:06:29,920 Speaker 1: I think I've done pretty well in twenty five years 141 00:06:29,960 --> 00:06:33,320 Speaker 1: respecting you know, from VIPs to celebrities to presidents to 142 00:06:33,400 --> 00:06:35,159 Speaker 1: you name it. Because I know, if I go into 143 00:06:35,520 --> 00:06:37,280 Speaker 1: C status at a restaurant, I don't have to worry 144 00:06:37,320 --> 00:06:39,280 Speaker 1: about anybody know who I was with in case I'm 145 00:06:39,320 --> 00:06:42,680 Speaker 1: out here creeping or something that you know, and and 146 00:06:42,680 --> 00:06:45,240 Speaker 1: and let's thank Carlo Gambino for that, because he told 147 00:06:45,240 --> 00:06:48,160 Speaker 1: me about discretion early on. Yeah, so you know, and 148 00:06:48,320 --> 00:06:50,240 Speaker 1: you know, take Away the hip Hop and the Hollywood 149 00:06:50,240 --> 00:06:53,039 Speaker 1: side in two thousand and nine. You know John Paulson, 150 00:06:53,320 --> 00:06:55,159 Speaker 1: you know, I go down and says, how to mister Paulson, 151 00:06:55,200 --> 00:06:58,360 Speaker 1: he's a big hedge fund um takeover king. I saw 152 00:06:58,400 --> 00:07:00,359 Speaker 1: that in the book. Yeah, and you know I go 153 00:07:00,400 --> 00:07:02,279 Speaker 1: down to say, mister Paulson, I see down the power 154 00:07:02,279 --> 00:07:05,840 Speaker 1: point it says the hostile take over a Bank of America. 155 00:07:06,000 --> 00:07:10,640 Speaker 1: So right, so it's you know, they didn't because they 156 00:07:10,640 --> 00:07:13,000 Speaker 1: didn't want any servers in there. They just wanted the 157 00:07:13,000 --> 00:07:15,120 Speaker 1: food to be presented. Everybody leave the room because they 158 00:07:15,160 --> 00:07:17,320 Speaker 1: want to do a power point wow on how they're 159 00:07:17,360 --> 00:07:19,360 Speaker 1: going to take over a Bank of America tomorrow. And 160 00:07:19,440 --> 00:07:21,520 Speaker 1: the world doesn't know it yet, right, but I know it. 161 00:07:21,720 --> 00:07:24,840 Speaker 1: And if I was corrupt, I'd be buying options and whatever. 162 00:07:25,280 --> 00:07:27,240 Speaker 1: But you know that's not how I roll. And you 163 00:07:27,280 --> 00:07:29,240 Speaker 1: know I shook his hand. I looked up at the thing. 164 00:07:29,240 --> 00:07:31,280 Speaker 1: I'm like, oh boy, I'm like and you could see 165 00:07:31,280 --> 00:07:32,440 Speaker 1: that he did not want me in there and to 166 00:07:32,480 --> 00:07:35,040 Speaker 1: say hello, at that moment, but it never left the room. 167 00:07:35,040 --> 00:07:38,120 Speaker 1: And I've always taken a lot of you know, that's 168 00:07:38,160 --> 00:07:40,000 Speaker 1: really been a thing that I've really gone out of 169 00:07:40,040 --> 00:07:43,040 Speaker 1: my way to protect privacy. Now another thing, because this 170 00:07:43,200 --> 00:07:46,800 Speaker 1: is streetwise lessons from entrepreneurs from the Mob to the mandates. Right, 171 00:07:46,880 --> 00:07:49,800 Speaker 1: this book that you have about being a disruptor, you 172 00:07:49,880 --> 00:07:53,160 Speaker 1: also talk about your relationship with so many people from 173 00:07:53,200 --> 00:07:56,000 Speaker 1: the Mob are coming to your restaurants and how some 174 00:07:56,040 --> 00:08:00,240 Speaker 1: of them actually might be more stand up than people 175 00:08:00,240 --> 00:08:02,880 Speaker 1: who works day in for the government or in politics. 176 00:08:02,920 --> 00:08:05,800 Speaker 1: Yeah so um in nineteen ninety three. Well but this 177 00:08:05,840 --> 00:08:07,400 Speaker 1: way so now I know most of them mop because 178 00:08:07,400 --> 00:08:09,840 Speaker 1: they run the Fulton Fish Market and they're like extended 179 00:08:09,880 --> 00:08:12,040 Speaker 1: family to me. I mean I never looked at them 180 00:08:12,040 --> 00:08:14,360 Speaker 1: as like they were criminals. You know, it was like, hey, 181 00:08:14,360 --> 00:08:17,640 Speaker 1: how's your dad? Then I'd be keeping my hands warm 182 00:08:17,680 --> 00:08:20,080 Speaker 1: at the fire in the garbage cans next to the 183 00:08:20,120 --> 00:08:23,560 Speaker 1: like you know, underbosses and capos of different parts of 184 00:08:23,560 --> 00:08:25,720 Speaker 1: the Genevese family and what have you. And they were 185 00:08:25,760 --> 00:08:28,960 Speaker 1: like extended family as I was growing up six ten, eleven, fifteen. 186 00:08:29,320 --> 00:08:31,120 Speaker 1: So here I go. I opened up my restaurant in 187 00:08:31,200 --> 00:08:35,320 Speaker 1: ninety three called Gotham Diner. And you know, at that 188 00:08:35,400 --> 00:08:37,959 Speaker 1: time I became very close with like Ralph Coppola, who 189 00:08:37,960 --> 00:08:40,440 Speaker 1: was the underboss of the Genevese family. And these guys 190 00:08:40,440 --> 00:08:42,800 Speaker 1: were friends of mine, Bucky Carbone, and they were just 191 00:08:42,840 --> 00:08:45,480 Speaker 1: customers and they paid their bill, and you know, it 192 00:08:45,559 --> 00:08:48,439 Speaker 1: was like a mutual like you know, customers friends. They 193 00:08:48,440 --> 00:08:51,040 Speaker 1: didn't ever make you pay them, you said, nothing left 194 00:08:51,360 --> 00:08:54,960 Speaker 1: like it. They were my friends and they knew that, 195 00:08:55,080 --> 00:08:57,480 Speaker 1: you know, my family had some roots going back to 196 00:08:57,520 --> 00:09:01,400 Speaker 1: the market, and it was always like a mutual respect um. 197 00:09:01,440 --> 00:09:04,360 Speaker 1: And then you know, so in ninety three ninety four 198 00:09:04,400 --> 00:09:06,800 Speaker 1: it became like the hottest place, not just as a diner. 199 00:09:07,080 --> 00:09:09,680 Speaker 1: We had Mark Ronson spinning, we had you know, his 200 00:09:09,800 --> 00:09:12,800 Speaker 1: sister's spinning. I mean, it became like the who's who 201 00:09:12,800 --> 00:09:15,000 Speaker 1: of that crowd. But they were not famous at the time, right, 202 00:09:15,240 --> 00:09:18,960 Speaker 1: but it just became a huge nightlife business. Lights came down, 203 00:09:19,000 --> 00:09:21,120 Speaker 1: the music went up. By the time we were finished 204 00:09:21,120 --> 00:09:22,600 Speaker 1: at five in the morning, we were getting ready for 205 00:09:22,600 --> 00:09:26,640 Speaker 1: a typical diner breakfast. It was likely going twenty four hours. 206 00:09:27,240 --> 00:09:30,040 Speaker 1: And and then at the time I opened Rouge nightclub, 207 00:09:30,640 --> 00:09:32,640 Speaker 1: so that's what he turned away by the way, Madonna 208 00:09:32,679 --> 00:09:40,360 Speaker 1: and two path, we need your story. Okay, So so 209 00:09:40,600 --> 00:09:42,640 Speaker 1: getting back to my in my book, My book is 210 00:09:42,720 --> 00:09:45,760 Speaker 1: a story of inspiration and a journey of an entrepreneur. 211 00:09:46,080 --> 00:09:48,160 Speaker 1: But it's not the typical book that you would read 212 00:09:48,480 --> 00:09:51,040 Speaker 1: where it's all based on analytics. If you do two 213 00:09:51,040 --> 00:09:52,600 Speaker 1: out of three, do this, you'll get that. If you 214 00:09:52,600 --> 00:09:54,920 Speaker 1: get one percent of the market, well you're worth a billionaire. No, 215 00:09:55,559 --> 00:09:58,400 Speaker 1: it's basically like I could curse you, right, I fucked 216 00:09:58,480 --> 00:10:00,679 Speaker 1: up and this is what I did to fix it. 217 00:10:00,960 --> 00:10:03,800 Speaker 1: So all my analytics are supported by true life stories 218 00:10:03,800 --> 00:10:05,880 Speaker 1: and lessons. Yeah, and that's why it's hit a nerve 219 00:10:05,920 --> 00:10:08,480 Speaker 1: with a lot of people because I actually beat myself 220 00:10:08,600 --> 00:10:10,680 Speaker 1: up in the book quite a bit, because I want 221 00:10:10,720 --> 00:10:13,320 Speaker 1: people to learn from my mistakes and how I handled it. 222 00:10:13,440 --> 00:10:16,120 Speaker 1: Because I'm tired of reading business books where you know, 223 00:10:16,280 --> 00:10:19,199 Speaker 1: it's just like I'm successful. I'm successful, and I did 224 00:10:19,200 --> 00:10:22,320 Speaker 1: it's a check mark, right. My story is a bowl 225 00:10:22,360 --> 00:10:25,360 Speaker 1: of yarn. You know, this is my success story, and 226 00:10:25,440 --> 00:10:27,640 Speaker 1: it's important because there were mistakes that you made along 227 00:10:27,679 --> 00:10:30,080 Speaker 1: the way. There was a time you bought a strip mall, yes, 228 00:10:30,160 --> 00:10:33,560 Speaker 1: oh yeah, and I never would imagine that anybody would 229 00:10:33,559 --> 00:10:35,920 Speaker 1: do something like this, but the guy set up some 230 00:10:36,040 --> 00:10:38,880 Speaker 1: like fake businesses so it looked like they were in operation, 231 00:10:38,920 --> 00:10:41,480 Speaker 1: but you didn't do your due diligence. I'm sure that 232 00:10:41,520 --> 00:10:43,200 Speaker 1: was a lesson. Yeah, it was. It was a less 233 00:10:43,440 --> 00:10:46,040 Speaker 1: expensive one. So what happened was is, um, well, let 234 00:10:46,040 --> 00:10:47,800 Speaker 1: me go back a little bit. So when I opened 235 00:10:47,880 --> 00:10:50,440 Speaker 1: up Gotham Diner to answer the question regarding how I 236 00:10:50,480 --> 00:10:56,120 Speaker 1: got involved with with with organized crime, um like that. Yeah, 237 00:10:56,679 --> 00:10:59,679 Speaker 1: So what happened was, so I became friends with the 238 00:11:00,040 --> 00:11:02,080 Speaker 1: heads of the Genevc family and they were my friends. 239 00:11:02,360 --> 00:11:06,760 Speaker 1: But simultaneously I had John Gotti Junior beating up my managers, 240 00:11:06,520 --> 00:11:10,679 Speaker 1: his crew beating up my managers, shaking down my store. 241 00:11:10,920 --> 00:11:12,760 Speaker 1: And then they finally came to see me. They wanted 242 00:11:12,800 --> 00:11:14,920 Speaker 1: ten thousand dollars a month or they we're going to 243 00:11:14,960 --> 00:11:17,520 Speaker 1: break all my windows. So I told him to fuck off. 244 00:11:17,920 --> 00:11:19,960 Speaker 1: You know, it was actually well known in the industry 245 00:11:20,000 --> 00:11:22,240 Speaker 1: because everybody was paying them. They owned the whole Upper 246 00:11:22,280 --> 00:11:24,319 Speaker 1: East Side. I told him, fuck off. I said, I'm 247 00:11:24,320 --> 00:11:26,319 Speaker 1: not afraid of you. I'm not paying you. So every 248 00:11:26,400 --> 00:11:28,800 Speaker 1: night they're throwing black paint all over my windows, and 249 00:11:28,880 --> 00:11:30,720 Speaker 1: every night I would clean every morning. I would clean 250 00:11:30,760 --> 00:11:33,040 Speaker 1: it up. So Ralph Copel and those guys saw me 251 00:11:33,080 --> 00:11:35,360 Speaker 1: one day clean that what is this, what's going on here? 252 00:11:35,640 --> 00:11:38,120 Speaker 1: I said, well, John Gotti Junior and those guys want 253 00:11:38,120 --> 00:11:39,920 Speaker 1: a payment and I'm not doing it. And this is 254 00:11:39,920 --> 00:11:43,760 Speaker 1: what I get. Sit tight. So literally, like six hours later, 255 00:11:43,800 --> 00:11:46,360 Speaker 1: they say, go to Ferry, a bistro on sixty fifth 256 00:11:46,400 --> 00:11:48,960 Speaker 1: in Madison, which I knew was a Gambino hangout. Go 257 00:11:49,040 --> 00:11:52,400 Speaker 1: there eleven o'clock tonight. We're gonna we're gonna squash this thing. 258 00:11:53,280 --> 00:11:55,199 Speaker 1: So I get there at eleven o'clock at night and 259 00:11:55,240 --> 00:11:56,800 Speaker 1: you could see all the suits in the back, which 260 00:11:56,840 --> 00:11:59,840 Speaker 1: were all the Gambino heads. And I know these guys, 261 00:12:00,000 --> 00:12:02,280 Speaker 1: they're always really good to me. I just hate the 262 00:12:02,360 --> 00:12:04,319 Speaker 1: John Gotti Junior and those guys and a whole a 263 00:12:04,320 --> 00:12:06,800 Speaker 1: bunch of thugs. And I had no problem saying it 264 00:12:06,840 --> 00:12:08,440 Speaker 1: in the nineties and I still can say it today. 265 00:12:09,200 --> 00:12:14,440 Speaker 1: Yeah yeah, not afraid and yeah yeah. And so what 266 00:12:14,520 --> 00:12:16,360 Speaker 1: happened was I get to this meeting and it's like 267 00:12:16,400 --> 00:12:18,560 Speaker 1: something out of like Gretfellas had just come out, and 268 00:12:18,559 --> 00:12:20,959 Speaker 1: I'm like, wow, this is like my life now. I'm 269 00:12:21,000 --> 00:12:23,920 Speaker 1: like i'd a sit down, and then Ralph's like, listen, 270 00:12:24,000 --> 00:12:27,320 Speaker 1: he's my nephew. He's around us. Tell Junior, next time 271 00:12:27,320 --> 00:12:29,319 Speaker 1: he comes near him, come correct, or we're gonna have 272 00:12:29,400 --> 00:12:31,320 Speaker 1: a problem. And I was like, oh my god, because 273 00:12:31,360 --> 00:12:33,319 Speaker 1: I know the guys he's talking to are like the 274 00:12:33,320 --> 00:12:35,800 Speaker 1: bosses of the Gambino family. I'm like, and my guys 275 00:12:35,840 --> 00:12:39,040 Speaker 1: walk around with like a Yankee bomber jacket and old cars, 276 00:12:39,440 --> 00:12:41,880 Speaker 1: and these guys have chauffeurs with five thousand dollars suits. 277 00:12:42,120 --> 00:12:43,880 Speaker 1: So in my head, I'm like, they're the big guys 278 00:12:43,880 --> 00:12:46,439 Speaker 1: and my guys are not right. But I learned very 279 00:12:46,520 --> 00:12:49,120 Speaker 1: quickly that the discreet ones I walked around with a 280 00:12:49,120 --> 00:12:51,080 Speaker 1: bomber jacket and a pair of jeans and a nineteen 281 00:12:51,160 --> 00:12:53,760 Speaker 1: seventy eight Cadillac and not a driver and like, you know, 282 00:12:53,760 --> 00:12:57,079 Speaker 1: wearing a hoodie on and whatever. These guys ruled the country, 283 00:12:57,160 --> 00:12:59,439 Speaker 1: maybe the world. And all of a sudden, I saw 284 00:12:59,480 --> 00:13:02,000 Speaker 1: the respect that the suits, the five thousand dollars suits 285 00:13:02,000 --> 00:13:04,880 Speaker 1: were given their fifty dollars jeans. They were saying, hey, 286 00:13:04,960 --> 00:13:07,280 Speaker 1: you know, we like this Greek here. We're good. We're 287 00:13:07,320 --> 00:13:13,800 Speaker 1: gonna squash this, Ralph. We apologize, We're sorry, what happened 288 00:13:13,800 --> 00:13:16,800 Speaker 1: after the meeting. So after the meeting, as we were leaving, 289 00:13:17,120 --> 00:13:19,079 Speaker 1: So the guy who actually beat up Noel Ashman was 290 00:13:19,120 --> 00:13:21,319 Speaker 1: my head of promotions. Noel Ashman. You guys might know him. 291 00:13:21,559 --> 00:13:23,920 Speaker 1: He does a lot of clubs for the last thirty years. 292 00:13:24,720 --> 00:13:26,599 Speaker 1: Some of the guy who beat him up actually was 293 00:13:26,640 --> 00:13:29,200 Speaker 1: having dinner with his girlfriend at the same restaurant. So 294 00:13:29,240 --> 00:13:31,520 Speaker 1: I said, Ralph, that's the guy. That's the guy that 295 00:13:31,600 --> 00:13:34,640 Speaker 1: gave Nola bloody, bloody face. He's like, okay, watch he 296 00:13:34,720 --> 00:13:36,400 Speaker 1: goes up to and he grabs him like a cat 297 00:13:36,760 --> 00:13:39,839 Speaker 1: and he says, you see this kid, he's with us, 298 00:13:40,559 --> 00:13:42,679 Speaker 1: and then he goes RAFFI I didn't know I'm here. 299 00:13:42,720 --> 00:13:44,720 Speaker 1: I didn't know. I didn't know. I said, the next 300 00:13:44,720 --> 00:13:46,680 Speaker 1: time you walk into that restaurant, was you gonna do 301 00:13:46,760 --> 00:13:49,400 Speaker 1: this week? You're gonna pay, and you're gonna bring all 302 00:13:49,440 --> 00:13:51,720 Speaker 1: your friends and you're gonna pay, and you're gonna support 303 00:13:51,760 --> 00:13:54,320 Speaker 1: that restaurant. And if you ever go there again and 304 00:13:54,400 --> 00:13:57,199 Speaker 1: cause any trouble, I promise you the next time we 305 00:13:57,240 --> 00:13:58,800 Speaker 1: see each other, I'm gonna have you crawl on the 306 00:13:58,800 --> 00:14:00,800 Speaker 1: floor like the dog that you are, and I'm going 307 00:14:00,840 --> 00:14:02,840 Speaker 1: to kick you in the ass until you bark in 308 00:14:02,880 --> 00:14:04,880 Speaker 1: front of all these people. Oh my gosh. And I 309 00:14:04,960 --> 00:14:07,720 Speaker 1: was just like very descriptive. Oh yeah, and that's exactly 310 00:14:07,720 --> 00:14:09,559 Speaker 1: what happened. I'm like, I'm like, all of a sudden, 311 00:14:09,640 --> 00:14:11,679 Speaker 1: I think I grew six inches. As I'm walking out 312 00:14:11,679 --> 00:14:13,880 Speaker 1: the door, I'm like, wow, I got friends like this. 313 00:14:14,360 --> 00:14:16,120 Speaker 1: So as I'm talking to my dad the next day 314 00:14:16,160 --> 00:14:18,120 Speaker 1: about what happened, He's like, well, you may have just 315 00:14:18,160 --> 00:14:20,960 Speaker 1: exchanged one devil for the other. And I would be 316 00:14:21,040 --> 00:14:23,240 Speaker 1: thinking that too. Yeah, and the truth be told, it's 317 00:14:23,320 --> 00:14:25,680 Speaker 1: not true, right, no these guys, because that's what you 318 00:14:25,720 --> 00:14:28,720 Speaker 1: would think from like, we're protecting you. Now you got 319 00:14:28,720 --> 00:14:31,280 Speaker 1: to pay us, right, These guys continued to come to 320 00:14:31,320 --> 00:14:35,880 Speaker 1: Gotham Diner, and basically they continued to pay, and they 321 00:14:35,920 --> 00:14:37,560 Speaker 1: wouldn't they would never hear of it. If I want, 322 00:14:37,560 --> 00:14:38,960 Speaker 1: I think the first time I try to take the check, 323 00:14:39,000 --> 00:14:40,960 Speaker 1: he's like no, no, no, no, no no, put the 324 00:14:41,040 --> 00:14:43,680 Speaker 1: check down. And and they always pay with a credit card, 325 00:14:43,680 --> 00:14:45,640 Speaker 1: which is really funny. You think mob's always paying with 326 00:14:46,760 --> 00:14:50,760 Speaker 1: a credit card? They want yeah, they wanted a paper 327 00:14:50,760 --> 00:14:53,800 Speaker 1: trail that you know what. We're just we just we're 328 00:14:53,880 --> 00:14:56,160 Speaker 1: just like this kid and and there's no nothing attached 329 00:14:56,880 --> 00:14:59,720 Speaker 1: um and everything stopped, and all of a sudden, I 330 00:14:59,760 --> 00:15:01,280 Speaker 1: had like friends coming to me, Yo, bro, I got 331 00:15:01,320 --> 00:15:03,080 Speaker 1: a problem with like the Hell's angels, can you like 332 00:15:03,160 --> 00:15:05,400 Speaker 1: help me out here? And and all of a sudden, 333 00:15:05,640 --> 00:15:09,240 Speaker 1: you know, through the industry, the word was always around saying, hey, 334 00:15:09,520 --> 00:15:11,720 Speaker 1: you know, is this guy mobbed up? And I really, 335 00:15:11,920 --> 00:15:13,640 Speaker 1: I mean, on one hand, I'm not. But on the 336 00:15:13,680 --> 00:15:16,040 Speaker 1: other hand, these guys love me and I do love 337 00:15:16,080 --> 00:15:19,040 Speaker 1: them back. Yeah, and the truth be told us. They's 338 00:15:19,040 --> 00:15:21,680 Speaker 1: been saying for the last twenty years, write a book, right, 339 00:15:21,720 --> 00:15:24,400 Speaker 1: a book, because no one's ever heard that story where 340 00:15:24,440 --> 00:15:27,280 Speaker 1: you could actually be friends with honorable people that are 341 00:15:27,280 --> 00:15:29,320 Speaker 1: the heads of the most powerful family in the world. 342 00:15:29,600 --> 00:15:31,600 Speaker 1: And these guys love me and I love them, and 343 00:15:31,600 --> 00:15:33,720 Speaker 1: they call me uncle and I call them uncle. They 344 00:15:33,760 --> 00:15:36,840 Speaker 1: call me nephew. But they protected me right and then 345 00:15:36,880 --> 00:15:40,560 Speaker 1: what happened, And they never asked me for anything except 346 00:15:40,640 --> 00:15:42,760 Speaker 1: well not not except. But I actually came to them 347 00:15:43,120 --> 00:15:47,200 Speaker 1: through Patti Stisso was their lawyer, and Patty gave me, 348 00:15:47,360 --> 00:15:50,080 Speaker 1: you know, full permission to discuss it, because yeah, I 349 00:15:50,120 --> 00:15:51,920 Speaker 1: was just wondering. I was going to ask you that next, 350 00:15:51,960 --> 00:15:55,000 Speaker 1: because I know how private this can be. And well, 351 00:15:55,000 --> 00:15:57,600 Speaker 1: the truth is the guys I talk about unfortune not 352 00:15:58,640 --> 00:16:02,440 Speaker 1: with us. Yeah. So with that said, I said, Patty, 353 00:16:02,480 --> 00:16:05,920 Speaker 1: I found this place called Corollas on fifty fourth between 354 00:16:05,960 --> 00:16:09,000 Speaker 1: Park and lex This is June ninety four. I said, 355 00:16:09,040 --> 00:16:11,120 Speaker 1: I want to make a nightclub. I have the name. 356 00:16:11,160 --> 00:16:14,800 Speaker 1: It's called Rouge. And so Patty put up the money. 357 00:16:14,840 --> 00:16:17,080 Speaker 1: But I wasn't stupid. He was the lawyer for the game, 358 00:16:17,200 --> 00:16:19,920 Speaker 1: for the generess, so I knew that. But but but 359 00:16:19,960 --> 00:16:21,720 Speaker 1: he gave it to me in a check. You know, 360 00:16:21,800 --> 00:16:23,480 Speaker 1: me and him were on the liquor lins was in cash. 361 00:16:23,640 --> 00:16:25,800 Speaker 1: Nothing was in cash. So I was very careful. I 362 00:16:25,880 --> 00:16:28,800 Speaker 1: knew where it was coming from. But as long as 363 00:16:28,840 --> 00:16:30,640 Speaker 1: I got a check, right, you know, when you hire, 364 00:16:30,640 --> 00:16:32,080 Speaker 1: when you got a liquor license, they want to know 365 00:16:32,080 --> 00:16:35,480 Speaker 1: where the funds were we're in they generate. They definitely 366 00:16:35,600 --> 00:16:38,360 Speaker 1: check into everything. You can't have like a criminal record, 367 00:16:38,360 --> 00:16:40,720 Speaker 1: You can have a duy, which is a great lesson. 368 00:16:41,160 --> 00:16:44,000 Speaker 1: If that story about you learned that, right, and that's 369 00:16:44,000 --> 00:16:46,000 Speaker 1: why it's important not to drink and drive. Your father 370 00:16:46,160 --> 00:16:48,160 Speaker 1: said that to you when you were fifteen. Yeah, you 371 00:16:48,160 --> 00:16:52,760 Speaker 1: were drinking a fifteen Oh yeah, so so oh my story. 372 00:16:52,760 --> 00:16:54,280 Speaker 1: When I was fifteen, as I snuck out of my 373 00:16:54,280 --> 00:16:57,120 Speaker 1: house before eleventh grade, I met Peter Stringfellow on a 374 00:16:57,280 --> 00:17:00,680 Speaker 1: plane from Greece to um to New York and he's like, 375 00:17:00,680 --> 00:17:02,880 Speaker 1: I'm opening my new club, String Fellows. It's like nineteen 376 00:17:02,920 --> 00:17:05,240 Speaker 1: eighty three or something. And I'm like, oh my god. 377 00:17:05,240 --> 00:17:07,480 Speaker 1: He thinks I'll come twenty five or so because I'm 378 00:17:07,520 --> 00:17:11,320 Speaker 1: kind and he's like, I guess I don't know because 379 00:17:11,440 --> 00:17:15,040 Speaker 1: he's a plane. Oh yeah, it's September. All my friends 380 00:17:15,040 --> 00:17:18,640 Speaker 1: are in school, and I always missed the first two 381 00:17:18,640 --> 00:17:21,239 Speaker 1: weeks of school. That's why I graduated three sixty three 382 00:17:21,240 --> 00:17:24,520 Speaker 1: out of three sixty five. Had a great conversation. I'm 383 00:17:24,520 --> 00:17:26,840 Speaker 1: sure you guys talked about I'm talking about restaurants and 384 00:17:26,920 --> 00:17:28,119 Speaker 1: all that, and it's like, I need you to come 385 00:17:28,160 --> 00:17:30,800 Speaker 1: to my opening tomorrow night. So I my mom thought 386 00:17:30,800 --> 00:17:33,600 Speaker 1: I was sleeping, sluck out my backside of my house. 387 00:17:33,880 --> 00:17:37,040 Speaker 1: I took the Long Island Railroad. I got to Penn Station, 388 00:17:37,080 --> 00:17:39,200 Speaker 1: I took the subway, and I went to the opening 389 00:17:39,200 --> 00:17:41,679 Speaker 1: of String Fellows. And that was my world. That was 390 00:17:41,760 --> 00:17:44,639 Speaker 1: my my my hook into New York nightlife, okay, because 391 00:17:44,640 --> 00:17:46,919 Speaker 1: all I knew was an Irish barn Garden City, Long Island. 392 00:17:47,400 --> 00:17:49,760 Speaker 1: I didn't know. And part of the story I said, 393 00:17:49,760 --> 00:17:52,919 Speaker 1: when Peter brought me in smoke machines and the dancers, 394 00:17:52,960 --> 00:17:55,240 Speaker 1: and it wasn't a strip club. It was a real nightclub, 395 00:17:55,280 --> 00:17:57,919 Speaker 1: string fellows. It turned later into a strip club. This 396 00:17:58,000 --> 00:18:00,280 Speaker 1: was just a hot nightclub in New York. And I 397 00:18:00,320 --> 00:18:02,560 Speaker 1: was like, wow, this is what hospitality. My father never 398 00:18:02,600 --> 00:18:04,920 Speaker 1: showed me this, right, you know. And then and I'm 399 00:18:04,920 --> 00:18:06,920 Speaker 1: a type of kid where we were paying three dollars 400 00:18:06,960 --> 00:18:09,040 Speaker 1: a drink in Garden City and then I get here 401 00:18:09,080 --> 00:18:11,840 Speaker 1: and it's twenty dollars for a vodka cranberry in nineteen 402 00:18:11,840 --> 00:18:14,920 Speaker 1: eighty three. Oh my god, and I and most hundred 403 00:18:14,960 --> 00:18:17,600 Speaker 1: dollars today. Yeah. Yeah, most kids would have been like 404 00:18:18,000 --> 00:18:19,959 Speaker 1: that's a rip off. Me. I had a smile from 405 00:18:20,040 --> 00:18:24,960 Speaker 1: year to year, like this is this possibility. Yeah, my 406 00:18:25,320 --> 00:18:28,560 Speaker 1: dad didn't teach me this. Yeah. And to your point, 407 00:18:28,600 --> 00:18:30,600 Speaker 1: you said your dad didn't teach you this, what was 408 00:18:30,680 --> 00:18:33,840 Speaker 1: that like for you? Because your father was a successful 409 00:18:33,920 --> 00:18:36,560 Speaker 1: business owner, right, but he also was more old school 410 00:18:36,560 --> 00:18:39,199 Speaker 1: in his way of thinking, and sometimes somebody like you 411 00:18:39,240 --> 00:18:41,080 Speaker 1: who's been in the business, like you said, since you 412 00:18:41,119 --> 00:18:43,959 Speaker 1: were six years old. But now you're introducing things that 413 00:18:44,080 --> 00:18:47,159 Speaker 1: may have been far into him. So how was it 414 00:18:47,200 --> 00:18:50,280 Speaker 1: for you just trying to convince him to try something 415 00:18:50,320 --> 00:18:52,359 Speaker 1: new or to mark up the price on this, or 416 00:18:52,520 --> 00:18:55,160 Speaker 1: to step up the products that you guys were selling, 417 00:18:55,240 --> 00:18:57,480 Speaker 1: the food that you were selling. So when he brought 418 00:18:57,560 --> 00:19:00,680 Speaker 1: Hilltop Diner in nineteen eighty nine at one sixty fourth 419 00:19:00,680 --> 00:19:04,000 Speaker 1: and Union Turnpike and Queens and Flushing, Queens, he wanted 420 00:19:04,040 --> 00:19:06,760 Speaker 1: me to join him as a partner. Now and I 421 00:19:06,800 --> 00:19:08,720 Speaker 1: had an amusement park out in Long Island. I was 422 00:19:08,760 --> 00:19:11,760 Speaker 1: on my own. I was really doing well, and I said, Dad, 423 00:19:11,840 --> 00:19:13,680 Speaker 1: if I'm going to go into it Diner and Queens 424 00:19:13,720 --> 00:19:16,439 Speaker 1: because right now by that time, I'm in Manhattan. I 425 00:19:16,440 --> 00:19:19,520 Speaker 1: don't even know what Garden City is. I have an 426 00:19:19,520 --> 00:19:22,880 Speaker 1: apartment in Manhattan. I'm living in Manhattan. I'm out in Manhattan. 427 00:19:23,160 --> 00:19:24,600 Speaker 1: You know. Telling me to go do a diner and 428 00:19:24,640 --> 00:19:27,840 Speaker 1: Queens is not exciting to me, you know. But I said, 429 00:19:27,920 --> 00:19:30,399 Speaker 1: what could be really fun is disrupting the diner model. 430 00:19:30,840 --> 00:19:32,480 Speaker 1: I said. I said, if we do it the way 431 00:19:32,520 --> 00:19:35,080 Speaker 1: I want, I'll respect what you're doing. With the sandwiches 432 00:19:35,119 --> 00:19:36,880 Speaker 1: and the eggs and the breakfast and all that, because 433 00:19:36,880 --> 00:19:38,840 Speaker 1: that's the core core business and I think it's a 434 00:19:38,840 --> 00:19:41,199 Speaker 1: great part of the industry of being a diner. But 435 00:19:41,240 --> 00:19:42,640 Speaker 1: I said, but I want to bring a three star 436 00:19:42,680 --> 00:19:44,800 Speaker 1: in New York Times chef in, and I want him 437 00:19:44,840 --> 00:19:48,399 Speaker 1: to focus on the fish, the pasta, vegetables and salads. 438 00:19:49,040 --> 00:19:50,720 Speaker 1: And he's like, hell no, you know, he argued with me, 439 00:19:50,760 --> 00:19:53,080 Speaker 1: and then finally he gave in. And what we did 440 00:19:53,240 --> 00:19:55,960 Speaker 1: was basically, I brought Gabrielle Moran, who was a chef 441 00:19:56,000 --> 00:19:58,520 Speaker 1: at Van Dam, which I had just gotten three stars, 442 00:19:58,920 --> 00:20:00,919 Speaker 1: and I convinced that the to a Greek diner with 443 00:20:00,960 --> 00:20:03,959 Speaker 1: me and queens. So the diner opened up in nineteen 444 00:20:04,000 --> 00:20:06,440 Speaker 1: eighty nine ninety and it was crazy. It was the 445 00:20:06,480 --> 00:20:08,840 Speaker 1: only diner in the industry ever that you needed a 446 00:20:08,880 --> 00:20:11,600 Speaker 1: reservation only on Friday and Saturday night. Can you imagine that? 447 00:20:11,760 --> 00:20:13,639 Speaker 1: And these are things that a person wouldn't think. But 448 00:20:13,680 --> 00:20:16,600 Speaker 1: that's why being a disruptor is really important to your point. 449 00:20:16,880 --> 00:20:19,240 Speaker 1: You know, the restaurant business people talk all the time 450 00:20:19,640 --> 00:20:23,880 Speaker 1: about statistically restaurants fail a lot. Yeah, right, And you've 451 00:20:23,920 --> 00:20:25,800 Speaker 1: had things that haven't worked out so where do you 452 00:20:25,840 --> 00:20:28,199 Speaker 1: find the resilience to say, let me pick myself back up. 453 00:20:28,280 --> 00:20:30,440 Speaker 1: Was there ever a time that you would like I'm out. Yeah. 454 00:20:30,440 --> 00:20:32,560 Speaker 1: So it's a great question because when you disrupt things, 455 00:20:32,600 --> 00:20:35,560 Speaker 1: you have to be a little bit more a thick 456 00:20:35,640 --> 00:20:38,520 Speaker 1: skin for failure because you're going to fail more. But 457 00:20:38,640 --> 00:20:40,000 Speaker 1: when you hit it, you're not going to hit a 458 00:20:40,040 --> 00:20:42,160 Speaker 1: single or a double. You're going to hit a grand slam. 459 00:20:42,560 --> 00:20:44,480 Speaker 1: So that's the difference when you disrupt things. So when 460 00:20:44,480 --> 00:20:46,920 Speaker 1: I identify something like I did the Greek diner, I 461 00:20:46,920 --> 00:20:49,880 Speaker 1: identify it. And I've been doing this since a kid. 462 00:20:50,240 --> 00:20:54,640 Speaker 1: I deconstructed, I reimagine it, and I rebuild it in 463 00:20:54,680 --> 00:20:58,359 Speaker 1: my way. And again it could be the odds of 464 00:20:58,400 --> 00:21:01,680 Speaker 1: failure are much higher that I'm going to fail. But 465 00:21:01,720 --> 00:21:04,040 Speaker 1: when you do hit it, there's no base hits here. 466 00:21:04,440 --> 00:21:08,320 Speaker 1: It hits big and um. And so with the diner 467 00:21:08,359 --> 00:21:09,760 Speaker 1: and with a bunch of things I did, And that's 468 00:21:09,760 --> 00:21:11,960 Speaker 1: why I really wanted to write the book. It speaks 469 00:21:11,960 --> 00:21:13,760 Speaker 1: to all different age groups. It speaks people that I 470 00:21:13,760 --> 00:21:16,440 Speaker 1: want to be entrepreneurs. But I'm telling them, don't look 471 00:21:16,480 --> 00:21:19,560 Speaker 1: at things as status quo. Look at things and and 472 00:21:19,760 --> 00:21:22,920 Speaker 1: and do it your way. But again the flip side 473 00:21:22,960 --> 00:21:25,720 Speaker 1: is you're gonna have to accept failure because it's gonna happen. 474 00:21:25,880 --> 00:21:28,359 Speaker 1: There's no path to success without failure. How do you 475 00:21:28,400 --> 00:21:30,880 Speaker 1: define disruptor how do you define it? Um? Looking at 476 00:21:30,880 --> 00:21:34,280 Speaker 1: a conventional opportunity or a business to construct it, reimagine 477 00:21:34,320 --> 00:21:36,320 Speaker 1: it and do it your way, and people will tell 478 00:21:36,359 --> 00:21:40,080 Speaker 1: you you're crazy. Yeah yeah, the more crazy is the better. Yeah. 479 00:21:40,080 --> 00:21:41,800 Speaker 1: So if you hear you're crazy, you know you're on 480 00:21:41,840 --> 00:21:43,920 Speaker 1: the right path. Now let's get back to this Tupac. 481 00:21:45,560 --> 00:21:48,000 Speaker 1: We have to do that. So you open up Ruge Nightclub. 482 00:21:48,200 --> 00:21:51,080 Speaker 1: Yeah right, everybody's coming here. It's the hot spot. Yeah, 483 00:21:51,320 --> 00:21:53,359 Speaker 1: this is so, this is actually so. The night before 484 00:21:53,359 --> 00:21:56,880 Speaker 1: the grand opening, um, Julia Cooke came to me and said, 485 00:21:56,880 --> 00:21:58,560 Speaker 1: I want to throw a birthday party from my husband 486 00:21:58,640 --> 00:22:02,159 Speaker 1: David Cooke, who is the energy conglomerate and you know, 487 00:22:02,280 --> 00:22:04,920 Speaker 1: multi billionaire family. And I said, wow, that's a great 488 00:22:04,920 --> 00:22:06,600 Speaker 1: way to open it. Because only celebrity I knew at 489 00:22:06,640 --> 00:22:08,159 Speaker 1: the time was Susan lue Cheeks. I grew up in 490 00:22:08,200 --> 00:22:12,080 Speaker 1: Garden City. I didn't know. Actually, I saw her last week. 491 00:22:12,400 --> 00:22:14,880 Speaker 1: She looks amazing. I saw I saw her last week 492 00:22:14,920 --> 00:22:17,920 Speaker 1: in Garden City. But she's like the only celebrity I 493 00:22:18,000 --> 00:22:20,399 Speaker 1: ever knew. I didn't know what a celebrity was. And 494 00:22:20,480 --> 00:22:22,520 Speaker 1: actually the young kids that I met at Gotham Diner 495 00:22:22,560 --> 00:22:25,479 Speaker 1: there weren't celebrities yet. David Blaine's and all this. They 496 00:22:25,480 --> 00:22:27,119 Speaker 1: were all working for me for a hundred bucks a night, 497 00:22:27,160 --> 00:22:31,200 Speaker 1: but they weren't celebrities. So here I opened up the 498 00:22:31,280 --> 00:22:33,440 Speaker 1: nightclub and the night and I told, like, my big 499 00:22:33,440 --> 00:22:36,120 Speaker 1: fat Greek wedding, that's my family. I said, doesn't matter 500 00:22:36,119 --> 00:22:38,120 Speaker 1: who comes to the door tonight, no one's coming in. 501 00:22:38,359 --> 00:22:41,440 Speaker 1: This is Thursday night. They could all come on Friday Thursday. 502 00:22:41,480 --> 00:22:44,080 Speaker 1: No one's coming in. And it's a black tie event. 503 00:22:44,160 --> 00:22:47,200 Speaker 1: You've got like Henry kissing your Murradocks. You got It's 504 00:22:47,200 --> 00:22:49,480 Speaker 1: Who's Who a fifth Avenue in Park Avenue for David 505 00:22:49,520 --> 00:22:51,919 Speaker 1: Cooke's birthday party. And that's a pretty cool way to 506 00:22:51,920 --> 00:22:54,840 Speaker 1: open your club, especially when you're on fifty fourth in Park. 507 00:22:55,720 --> 00:22:58,920 Speaker 1: So putting that my next till this is before the internet. 508 00:23:00,080 --> 00:23:03,040 Speaker 1: The next song going off, and I'm like, what They're like, 509 00:23:03,080 --> 00:23:04,800 Speaker 1: you have to come to the front. There's someone trying 510 00:23:04,880 --> 00:23:06,320 Speaker 1: to get in. I said, if they're not on the 511 00:23:06,320 --> 00:23:08,080 Speaker 1: list and are coming in. They're like, you gotta make 512 00:23:08,119 --> 00:23:09,880 Speaker 1: that you're making this call. I'm not making the call. 513 00:23:09,920 --> 00:23:11,960 Speaker 1: That's what my security said, okay, And this time I'm 514 00:23:12,000 --> 00:23:14,679 Speaker 1: so intoxicated at this time, and I'm just like, I'm like, 515 00:23:14,680 --> 00:23:16,840 Speaker 1: oh my god. I'm thinking it's like, you know, maybe 516 00:23:16,840 --> 00:23:19,600 Speaker 1: one of my cousins pretending to be a countess or something. 517 00:23:20,680 --> 00:23:22,840 Speaker 1: So so I get to the front and as you know, 518 00:23:23,119 --> 00:23:25,760 Speaker 1: black guy there gold chains looking pretty cool, but not 519 00:23:25,800 --> 00:23:27,920 Speaker 1: for tonight. There's a little blonde girl with like a 520 00:23:28,040 --> 00:23:30,719 Speaker 1: bomber jacket and a Yankee hat. And I look at 521 00:23:30,760 --> 00:23:33,320 Speaker 1: them and I go, fuck no, And I turned on 522 00:23:35,119 --> 00:23:36,960 Speaker 1: like I want to hear it. There's all like black 523 00:23:36,960 --> 00:23:39,320 Speaker 1: tie in there, you know there. No, I don't want to. 524 00:23:39,440 --> 00:23:41,080 Speaker 1: I don't care who they are. And I walked away. 525 00:23:42,000 --> 00:23:44,320 Speaker 1: So the next morning, here a round seven am. I 526 00:23:44,640 --> 00:23:47,760 Speaker 1: saw that that David Coke's party got some press. I 527 00:23:47,800 --> 00:23:49,520 Speaker 1: was like, all right, cool, They're like, bro, look at 528 00:23:49,560 --> 00:23:53,280 Speaker 1: page two, and I'm like, what you know, before the internet, 529 00:23:53,480 --> 00:23:56,520 Speaker 1: I gotta put the jacket over the over the pajamas. 530 00:23:56,880 --> 00:23:59,120 Speaker 1: Right down the street. Go get the New York Post, 531 00:23:59,440 --> 00:24:01,560 Speaker 1: open it up up and it says the picture of 532 00:24:01,600 --> 00:24:03,920 Speaker 1: me going like this, and it says new Kid on 533 00:24:03,960 --> 00:24:06,600 Speaker 1: the Block rejects Tupacket Madonna and going like this is 534 00:24:06,720 --> 00:24:14,119 Speaker 1: him saying like never so wow, but that's not bad press. 535 00:24:14,119 --> 00:24:16,639 Speaker 1: So I didn't really exclusive, yeah, yeah, and I'm not. 536 00:24:16,720 --> 00:24:19,320 Speaker 1: I'm like Forrest Gump of clubs right now. I had 537 00:24:19,400 --> 00:24:21,879 Speaker 1: no I was not cool at all. It was a 538 00:24:21,920 --> 00:24:23,800 Speaker 1: total mistake, and I had thought, oh my god, I 539 00:24:23,840 --> 00:24:26,399 Speaker 1: just ruined my club. I don't understand press at the time. 540 00:24:26,440 --> 00:24:29,399 Speaker 1: I'm twenty five years old, twenty six years old. I'm like, 541 00:24:29,440 --> 00:24:31,560 Speaker 1: oh man, I killed my business. This is crazy. But 542 00:24:31,640 --> 00:24:34,000 Speaker 1: obviously you know what happened, as we know. What that 543 00:24:34,040 --> 00:24:36,680 Speaker 1: does is that we're like, you know, who is this guy? 544 00:24:36,720 --> 00:24:39,800 Speaker 1: Who is this guy? Strategy? I know? Then Nil Rogers 545 00:24:39,800 --> 00:24:42,000 Speaker 1: calls me a week later and he's like, bro, she 546 00:24:42,080 --> 00:24:44,640 Speaker 1: wants to come back. Are we cool? I mean, well, 547 00:24:44,680 --> 00:24:46,159 Speaker 1: I have to put it on mute, like because I 548 00:24:46,200 --> 00:24:48,159 Speaker 1: have an office of like six people, and I'm like, 549 00:24:48,960 --> 00:24:52,440 Speaker 1: I'm not worthy. I'm not worthy. So I'm like Nile, 550 00:24:52,440 --> 00:24:58,160 Speaker 1: as long as she dresses right, we're cool. We're cool 551 00:24:59,400 --> 00:25:04,080 Speaker 1: like this, and so craz doesn't end right Forrest Gump. 552 00:25:04,400 --> 00:25:08,160 Speaker 1: She comes with Sam Cassell. Sam Cassell now was playing 553 00:25:08,160 --> 00:25:10,520 Speaker 1: for the Houston Rockets, and the Houston Rockets are playing 554 00:25:10,520 --> 00:25:13,480 Speaker 1: the Knicks. This is June ninety four. She comes in, 555 00:25:13,600 --> 00:25:15,640 Speaker 1: she's gracious, She's like, I'm sorry, I go no, no, 556 00:25:15,680 --> 00:25:18,719 Speaker 1: I'm sorry, I'm no sit down. Whenever I got out 557 00:25:18,760 --> 00:25:21,000 Speaker 1: of Champagne closed the curtain. They were having like a 558 00:25:21,040 --> 00:25:24,480 Speaker 1: little dinner, a little you know, brondezvous, whatever that was. 559 00:25:24,520 --> 00:25:26,840 Speaker 1: I thought it was over. We're all friends, everything is good. 560 00:25:26,880 --> 00:25:28,919 Speaker 1: I saved my club. But meanwhile, the buzz on the 561 00:25:28,960 --> 00:25:31,080 Speaker 1: street walls, Wow, we got to go to this place, 562 00:25:31,119 --> 00:25:33,280 Speaker 1: and how do you reject like the hottest couple of 563 00:25:33,320 --> 00:25:38,359 Speaker 1: the moment. So soone the next tail stout's going off. 564 00:25:38,400 --> 00:25:41,240 Speaker 1: Put on ET on channel two. I think it was CBS. 565 00:25:41,680 --> 00:25:43,880 Speaker 1: I'm like, oh, what did I do? Now? I put 566 00:25:43,920 --> 00:25:45,840 Speaker 1: on two and Sam Cassell's wife is throwing all his 567 00:25:45,920 --> 00:25:49,240 Speaker 1: clothes out of the second story window. Pictures came out 568 00:25:49,280 --> 00:25:53,159 Speaker 1: with McDonald leaving with Sam Cassell from my mid So 569 00:25:53,160 --> 00:25:55,200 Speaker 1: that's how I became the Forrest Gump of my class. 570 00:25:57,760 --> 00:26:00,320 Speaker 1: We need a series, so exciting enough, definitely we need 571 00:26:02,960 --> 00:26:07,000 Speaker 1: There are two options, thanks are they are like a series? 572 00:26:07,119 --> 00:26:09,159 Speaker 1: Or yeah, that's what they're discussing now, like, is it 573 00:26:09,160 --> 00:26:11,040 Speaker 1: a Sex and the City type thing for business and 574 00:26:11,080 --> 00:26:13,760 Speaker 1: street smarts or is it like, you know, a doctor 575 00:26:13,840 --> 00:26:16,200 Speaker 1: series and sex in the City, speaking of which there's 576 00:26:16,240 --> 00:26:18,000 Speaker 1: a connection there. I'm not going to give it all 577 00:26:18,000 --> 00:26:19,639 Speaker 1: away though, because you guys do have to get the 578 00:26:19,680 --> 00:26:21,840 Speaker 1: book to even see. This is not even the tip 579 00:26:21,880 --> 00:26:23,840 Speaker 1: of the iceberg of all the things that you learn 580 00:26:23,920 --> 00:26:26,000 Speaker 1: and be a disruptor. But I do want to bring 581 00:26:26,040 --> 00:26:28,360 Speaker 1: it to present day now, right, because there's a lot 582 00:26:28,359 --> 00:26:31,280 Speaker 1: of history lessons about you. How you got where you are. 583 00:26:31,400 --> 00:26:33,720 Speaker 1: The Philippe story to me is amazing too because it's 584 00:26:33,800 --> 00:26:37,040 Speaker 1: kind of out of pettiness. Um, some thing's happen, yeah, 585 00:26:37,040 --> 00:26:40,480 Speaker 1: out of anger, and then it's a long drawn out, 586 00:26:40,720 --> 00:26:43,719 Speaker 1: you know process that costs a lot of money with 587 00:26:43,800 --> 00:26:46,720 Speaker 1: lawsuits and everything, and there's some lessons to be learned 588 00:26:46,720 --> 00:26:49,439 Speaker 1: from that too. Yeah. So, um, well, how how Philip 589 00:26:49,520 --> 00:26:51,760 Speaker 1: Chow and I got together? Was you know, my wife 590 00:26:51,760 --> 00:26:54,639 Speaker 1: at the time was you know, the accessories director at 591 00:26:54,680 --> 00:26:57,720 Speaker 1: Vogue magazine, So you know, all the after parties for 592 00:26:57,760 --> 00:27:01,600 Speaker 1: the met Ball were at Philip Chow, Carlagerfeldt hosting. It 593 00:27:01,640 --> 00:27:04,320 Speaker 1: was just it was it was unbelievable because I knew 594 00:27:04,320 --> 00:27:07,040 Speaker 1: I had music in sports. I knew I had socials, 595 00:27:07,320 --> 00:27:09,439 Speaker 1: and then my wife just finished it off by bringing 596 00:27:09,480 --> 00:27:11,560 Speaker 1: in the fashion room. So I had like a perfect 597 00:27:11,640 --> 00:27:13,840 Speaker 1: storm for Philly Chow and that's why Philippe did so well. 598 00:27:13,880 --> 00:27:16,440 Speaker 1: But how I got Philippe was interesting, so weird. Anna 599 00:27:16,480 --> 00:27:18,720 Speaker 1: Winter would always have our parties at Mister Chow and 600 00:27:18,800 --> 00:27:22,240 Speaker 1: at the table with David Bowie, David Bowie, Rupert Murder Bono. 601 00:27:22,320 --> 00:27:24,040 Speaker 1: But it was like like everybody that was on my 602 00:27:24,040 --> 00:27:26,240 Speaker 1: wall as a poster or sitting next to me, and 603 00:27:26,240 --> 00:27:28,720 Speaker 1: I know them on a first name basis, and I'm thinking, God, 604 00:27:28,760 --> 00:27:31,840 Speaker 1: this is like heaven, you know, heaven um and and 605 00:27:32,000 --> 00:27:37,000 Speaker 1: basically with that um I I I there was another. 606 00:27:37,080 --> 00:27:39,400 Speaker 1: Then the next day I went there. I was with 607 00:27:39,440 --> 00:27:41,760 Speaker 1: some Greek friends trying to put it back in chronological 608 00:27:42,800 --> 00:27:45,240 Speaker 1: and Brian comes to me. I'll mentioned his name because 609 00:27:45,280 --> 00:27:48,200 Speaker 1: he's in the book, the manager of Mister Chow. I said, Brian, 610 00:27:48,280 --> 00:27:50,679 Speaker 1: I got some friends from Greece. I said, can you 611 00:27:50,720 --> 00:27:53,000 Speaker 1: just show me the menu. He's like, next time you 612 00:27:53,080 --> 00:27:55,400 Speaker 1: asked for the menu, I'm going to ask you to leave. Oh. 613 00:27:55,920 --> 00:27:57,840 Speaker 1: I'm like, wow, that's not the way I was brought 614 00:27:57,920 --> 00:28:00,439 Speaker 1: up in hospitality, and you would you have said that 615 00:28:00,480 --> 00:28:02,399 Speaker 1: if I was sitting next to Grace Cottington and I 616 00:28:02,480 --> 00:28:04,440 Speaker 1: Winter or Philippe, you know, and all and all the 617 00:28:04,520 --> 00:28:07,400 Speaker 1: Vogue girls, you wouldn't talk like that to me. I said, 618 00:28:07,400 --> 00:28:10,160 Speaker 1: you know what, fuck off and you know, and maybe 619 00:28:10,200 --> 00:28:11,800 Speaker 1: I'll repeat it to them and see if the next 620 00:28:11,840 --> 00:28:14,000 Speaker 1: party will be here. But I got really mad, and 621 00:28:14,119 --> 00:28:15,720 Speaker 1: as I got mad, I pulled out my business card. 622 00:28:15,720 --> 00:28:18,040 Speaker 1: I said, bus boy came here, give with a twenty 623 00:28:18,040 --> 00:28:19,800 Speaker 1: dollar bill wrapped in it. I said, give this to 624 00:28:19,840 --> 00:28:22,960 Speaker 1: the chef. I was sewing the head chef. Yeah. So, 625 00:28:23,040 --> 00:28:24,520 Speaker 1: and that was part of when the lawsuit when he 626 00:28:24,560 --> 00:28:27,040 Speaker 1: said that Felipe cho was a choppers. All the bus 627 00:28:27,040 --> 00:28:29,040 Speaker 1: boy disagrees with you because I said give it to 628 00:28:29,040 --> 00:28:30,679 Speaker 1: the chef and I didn't say give it to the chopper. 629 00:28:31,200 --> 00:28:33,320 Speaker 1: So anyway, gave him the card and the next day 630 00:28:33,359 --> 00:28:35,280 Speaker 1: I got a call from Philippe and he says to me, Hey, 631 00:28:35,280 --> 00:28:36,960 Speaker 1: what do you want? I said, can we just meet 632 00:28:36,960 --> 00:28:38,760 Speaker 1: a beyond diner in eighty six straight and can we 633 00:28:38,800 --> 00:28:41,160 Speaker 1: just you know, talk. I said, I've got this spot 634 00:28:41,200 --> 00:28:44,080 Speaker 1: on sixtieth Street, and you know what everything you guys 635 00:28:44,080 --> 00:28:47,280 Speaker 1: are doing at mister Chow basically is so anti customer service. 636 00:28:47,480 --> 00:28:49,080 Speaker 1: I don't like the idea of not getting a menu. 637 00:28:49,120 --> 00:28:50,480 Speaker 1: I don't like every time I go there. I hate 638 00:28:50,480 --> 00:28:53,000 Speaker 1: the same thing and it's always different pricing. I hate it. 639 00:28:53,520 --> 00:28:56,040 Speaker 1: I want to I love your food, but I hate 640 00:28:56,040 --> 00:28:59,080 Speaker 1: the guest experience. Right. So I offered him twenty percent 641 00:28:59,120 --> 00:29:01,640 Speaker 1: above his salary of from ten percent equity and he 642 00:29:01,720 --> 00:29:03,240 Speaker 1: put his coat on. He said thank you, but no 643 00:29:03,280 --> 00:29:04,920 Speaker 1: thank you, and he's walking out the door. I said, 644 00:29:04,920 --> 00:29:06,880 Speaker 1: why are you walking out? And he goes, I've been 645 00:29:06,880 --> 00:29:09,760 Speaker 1: offered that before. I said, sit down, and in the 646 00:29:09,800 --> 00:29:11,760 Speaker 1: story I write, like Tommy Mutola taught me a story 647 00:29:11,760 --> 00:29:13,480 Speaker 1: when he's trying to sign an artist and they're run 648 00:29:13,480 --> 00:29:15,720 Speaker 1: by a parent. He sends a Ferrari to the mother 649 00:29:16,000 --> 00:29:18,280 Speaker 1: and with the contract wrapped up in it, signed the 650 00:29:18,320 --> 00:29:21,840 Speaker 1: contract in the fight, you know. So I said to him, 651 00:29:21,880 --> 00:29:23,280 Speaker 1: all right, let me think of that one. I said, 652 00:29:23,320 --> 00:29:25,320 Speaker 1: I said, how about we go to the Porsch dealer tomorrow. 653 00:29:25,600 --> 00:29:27,880 Speaker 1: You pick out any porschee on that's a signing bonus 654 00:29:28,600 --> 00:29:31,520 Speaker 1: and broken Chinese. I hope no one gets offended. Show 655 00:29:31,560 --> 00:29:35,080 Speaker 1: me Porsche I show you partner, and I'm like, let's go. 656 00:29:35,200 --> 00:29:37,920 Speaker 1: That's crazy. So we went. We went to Salschuer Porsche 657 00:29:37,960 --> 00:29:41,240 Speaker 1: and Rosalind you got a black Cayenne. But I was 658 00:29:41,320 --> 00:29:42,960 Speaker 1: very smart. I called up Evan. I said, Evan, how 659 00:29:43,000 --> 00:29:44,320 Speaker 1: many cars have I gotten from there in the last 660 00:29:44,320 --> 00:29:46,560 Speaker 1: twenty years. He's like a lot. I said, Okay, get 661 00:29:46,640 --> 00:29:48,280 Speaker 1: rid of every GT and every turbo out of that 662 00:29:48,320 --> 00:29:54,920 Speaker 1: showroom or we're done cart car equity. I wouldn't have 663 00:29:54,920 --> 00:29:58,080 Speaker 1: done it, okay, So was timed your cap? Yeah? Was 664 00:29:58,120 --> 00:30:00,320 Speaker 1: my cap? Because usually we assume that people don't go 665 00:30:00,360 --> 00:30:02,960 Speaker 1: in with their cat. We really assumed that I wanted 666 00:30:02,960 --> 00:30:04,920 Speaker 1: to do a quick deal. I knew ten percent was fair, 667 00:30:05,600 --> 00:30:07,320 Speaker 1: but you know what, I don't think twenty percent would 668 00:30:07,320 --> 00:30:10,479 Speaker 1: have done it either. It wasn't tangible. Twenty percent twenty 669 00:30:10,480 --> 00:30:14,080 Speaker 1: percent of nothing something. Right now, we don't know what 670 00:30:14,120 --> 00:30:16,840 Speaker 1: we got there. And that location has failed seven times 671 00:30:16,840 --> 00:30:19,560 Speaker 1: in fifteen years. Okay, we don't really have a good 672 00:30:19,560 --> 00:30:22,800 Speaker 1: track record here for that. Spite that spot. And then 673 00:30:22,800 --> 00:30:24,680 Speaker 1: when you know, when I said you could have a 674 00:30:24,720 --> 00:30:27,880 Speaker 1: brand new car, wait a second. He went from making 675 00:30:27,880 --> 00:30:31,120 Speaker 1: sixty thousand a year to eighty five thousand a year 676 00:30:31,480 --> 00:30:34,920 Speaker 1: and ten percent equity a brand new car. You can say, 677 00:30:35,000 --> 00:30:38,320 Speaker 1: I'm an owner. That's something. You know, he got a 678 00:30:38,360 --> 00:30:40,400 Speaker 1: lot of those offers before. It was the car that 679 00:30:40,440 --> 00:30:42,760 Speaker 1: closed the deal. And the joke was, you know, his 680 00:30:42,840 --> 00:30:45,360 Speaker 1: cut was like twenty thirty thousand dollars a month, and 681 00:30:45,360 --> 00:30:47,720 Speaker 1: then I would put in parentheses six sixty one because 682 00:30:47,760 --> 00:30:50,560 Speaker 1: I leased it. You know, at least the car for 683 00:30:50,600 --> 00:30:52,760 Speaker 1: six hundred and sixty one dollars that I'm paying, I 684 00:30:52,800 --> 00:30:55,480 Speaker 1: would put in parenthesis as a joke at that six 685 00:30:55,560 --> 00:30:57,640 Speaker 1: sixty one got you the thirty forty thousand a month. 686 00:30:57,720 --> 00:31:00,360 Speaker 1: That's hilarious. What do you attribute the success to Brooklyn 687 00:31:00,400 --> 00:31:03,600 Speaker 1: chop House too? Because you've opened UM now in New 688 00:31:03,680 --> 00:31:06,160 Speaker 1: York you have two locations when in times where which 689 00:31:06,240 --> 00:31:08,160 Speaker 1: is not an easy place to open a business, that 690 00:31:08,280 --> 00:31:12,320 Speaker 1: financial district where UM when you guys first opened. I 691 00:31:12,320 --> 00:31:14,720 Speaker 1: don't know what other restaurants are even right there. But 692 00:31:14,760 --> 00:31:17,360 Speaker 1: the success the two guys have achieved, what would you say, 693 00:31:17,360 --> 00:31:19,400 Speaker 1: because I know you talk about location, and we all 694 00:31:19,440 --> 00:31:21,320 Speaker 1: know when you have a brick and mortar location is 695 00:31:21,720 --> 00:31:25,320 Speaker 1: super important. I wouldn't have probably bet on something. You're 696 00:31:25,400 --> 00:31:27,800 Speaker 1: very smart right there either, But what do you attribute 697 00:31:27,800 --> 00:31:30,640 Speaker 1: that to? Brooklyn Chop House five is the worst location 698 00:31:30,680 --> 00:31:33,520 Speaker 1: for a restaurant in New York City. Just you can't 699 00:31:33,520 --> 00:31:35,320 Speaker 1: get you can't even get to it. You got to 700 00:31:35,360 --> 00:31:37,680 Speaker 1: go around the bridge, you gotta go around Pace University. 701 00:31:37,720 --> 00:31:40,880 Speaker 1: You gotta go around. It's really hard to get you. Yeah, 702 00:31:41,200 --> 00:31:44,800 Speaker 1: and um, so how this came about was Robert Dampoo comming, 703 00:31:44,840 --> 00:31:48,920 Speaker 1: So is my friend for twenty years, Dampoo. He's you know, 704 00:31:49,000 --> 00:31:52,160 Speaker 1: he's my brother. And um he said, listen, I'm thinking 705 00:31:52,160 --> 00:31:54,800 Speaker 1: about doing a Caribbean restaurant. I know. And at this 706 00:31:54,840 --> 00:31:57,280 Speaker 1: point I say it in my book, I'm really down 707 00:31:57,280 --> 00:32:00,440 Speaker 1: now I've lost everything. Um. I had a really falling 708 00:32:00,440 --> 00:32:03,560 Speaker 1: out with the guys who stole Phelip Chow and I 709 00:32:03,560 --> 00:32:05,160 Speaker 1: write about it in my book and not to really 710 00:32:05,200 --> 00:32:06,760 Speaker 1: go too deep into that. You guys got to buy 711 00:32:06,760 --> 00:32:10,160 Speaker 1: the book. Yeah, it tells you the inner happenings of 712 00:32:10,200 --> 00:32:14,040 Speaker 1: what really happened there and was borderline criminal. And you know, 713 00:32:14,080 --> 00:32:15,960 Speaker 1: I was down, you know, I was really depressed. I 714 00:32:16,040 --> 00:32:18,200 Speaker 1: was really out. And again I don't hide from it 715 00:32:18,240 --> 00:32:20,240 Speaker 1: in the book, because there's no way to be an 716 00:32:20,400 --> 00:32:22,840 Speaker 1: entrepreneur and not have your roller coaster, right, you know, 717 00:32:22,920 --> 00:32:25,560 Speaker 1: and with that, Robert says, you know, Pooh says, hey, 718 00:32:25,880 --> 00:32:27,560 Speaker 1: I need the old stratus back. I need the old 719 00:32:27,560 --> 00:32:29,360 Speaker 1: stratus back. I need the old stratus back, the one 720 00:32:29,360 --> 00:32:32,400 Speaker 1: that got me excited about Philip Da Da Da. I said, 721 00:32:32,400 --> 00:32:34,240 Speaker 1: what are you doing? He's like, I'm doing a Caribbean 722 00:32:34,280 --> 00:32:36,040 Speaker 1: restaurant and fight. I just want you to help me. 723 00:32:36,040 --> 00:32:40,120 Speaker 1: I do a lot of you know, fast food restaurants. Yeah, 724 00:32:40,600 --> 00:32:43,000 Speaker 1: And so I went there, and you know, at the 725 00:32:43,040 --> 00:32:44,840 Speaker 1: last couple of years, I've been writing a business plan. 726 00:32:45,040 --> 00:32:48,040 Speaker 1: What about a Philippe Chow met Peter Luger and we 727 00:32:48,120 --> 00:32:50,640 Speaker 1: married them together. Because every time I go to a 728 00:32:50,680 --> 00:32:53,760 Speaker 1: great steakhouse where my wife doesn't eat meat, that's me. 729 00:32:54,080 --> 00:32:56,760 Speaker 1: She feels like a step child. Yeah, that's how I am. Yeah. 730 00:32:56,800 --> 00:32:59,280 Speaker 1: So I said, wouldn't it be cool if we did LSD? 731 00:33:00,000 --> 00:33:04,000 Speaker 1: And I mentioned it like LSD, you're promoting drugs. I said, no, 732 00:33:04,120 --> 00:33:08,000 Speaker 1: salt and pepper, ginger, garlic, lobster, which is married with 733 00:33:08,080 --> 00:33:13,080 Speaker 1: you know, child style, married with dry age porterhouse steak 734 00:33:13,120 --> 00:33:16,640 Speaker 1: with some sea salt, nothing Chinese about it, married with 735 00:33:16,720 --> 00:33:21,120 Speaker 1: pe king duck and dumplings. And I said, wouldn't it 736 00:33:21,200 --> 00:33:23,240 Speaker 1: be cool that's the ultimate surf and turf where someone 737 00:33:23,280 --> 00:33:25,360 Speaker 1: who doesn't like beef, it's not feeling like a step 738 00:33:25,440 --> 00:33:27,520 Speaker 1: child right yet. And they're having like sea bass with 739 00:33:27,560 --> 00:33:30,520 Speaker 1: black bean and garlic. They're having nine season prawns. They're 740 00:33:30,520 --> 00:33:33,320 Speaker 1: having salt and pepper lobster, and then you marry that 741 00:33:33,400 --> 00:33:36,400 Speaker 1: as lobster, steak and duck. It got hashtag so many 742 00:33:36,440 --> 00:33:39,760 Speaker 1: times in two years, I got a letter from Instagram 743 00:33:39,800 --> 00:33:42,600 Speaker 1: that I'm being investigated for promoting a narcotics Wow. So 744 00:33:42,720 --> 00:33:45,200 Speaker 1: hashtag LST to this day has been removed from Instagram 745 00:33:45,800 --> 00:33:49,920 Speaker 1: because it was hashtag over four thousand times. So then 746 00:33:50,200 --> 00:33:52,479 Speaker 1: I said, and then I give a lot of credit 747 00:33:52,560 --> 00:33:55,959 Speaker 1: to Pooh and our other partner, Dave Thomas, because they 748 00:33:55,960 --> 00:33:59,160 Speaker 1: were already in getting the kitchen equipment for this Caribbean restaurant. 749 00:33:59,760 --> 00:34:02,520 Speaker 1: They I love the concept so much of like dim 750 00:34:02,520 --> 00:34:05,600 Speaker 1: summon chops, of marrying chow and lugar together. Because I 751 00:34:05,640 --> 00:34:07,440 Speaker 1: had all the chefs. They're all loyal to me, right, 752 00:34:07,560 --> 00:34:09,040 Speaker 1: you know, they all left Philippe and came with me 753 00:34:09,120 --> 00:34:12,160 Speaker 1: right away, Okay. And and then I give them a 754 00:34:12,160 --> 00:34:13,960 Speaker 1: lot of credit because they were already you know, they 755 00:34:14,000 --> 00:34:16,920 Speaker 1: had to return equipment that they're already paid for to 756 00:34:17,040 --> 00:34:18,759 Speaker 1: jump into something that you know. Now, you guys look 757 00:34:18,760 --> 00:34:20,960 Speaker 1: at Brooklyn chop House as a pretty big brand, but 758 00:34:21,160 --> 00:34:23,560 Speaker 1: it was an unknown at the time, and those guys 759 00:34:23,560 --> 00:34:26,239 Speaker 1: were like, I see it, I love it. And what 760 00:34:26,320 --> 00:34:28,480 Speaker 1: about the name. I'm like, it's chop house because I 761 00:34:28,480 --> 00:34:29,880 Speaker 1: owe that to my dad. And my dad owned the 762 00:34:29,920 --> 00:34:31,360 Speaker 1: Chelsea chop House, and I was like kind of a 763 00:34:31,400 --> 00:34:34,600 Speaker 1: tribute to my daddy. I just passed and and I'm like, 764 00:34:35,080 --> 00:34:39,040 Speaker 1: what's the name? City Hall chop House, Spruce Street shop House. 765 00:34:39,280 --> 00:34:41,200 Speaker 1: And We're sitting out a big bay window and I'm 766 00:34:41,200 --> 00:34:43,239 Speaker 1: looking at the Brooklyn Bridge and like, I got it, 767 00:34:43,320 --> 00:34:46,319 Speaker 1: the Bridge chop House. And then Poo's like no, no, 768 00:34:47,560 --> 00:34:50,120 Speaker 1: I'm like, oh wait, a second Brooklyn chop Let me 769 00:34:50,160 --> 00:34:52,239 Speaker 1: go on Google, let me go on cheap dot com. 770 00:34:52,640 --> 00:34:55,000 Speaker 1: Let me find out if Brooklyn chop House is even 771 00:34:55,200 --> 00:34:57,399 Speaker 1: even available. Because chop house, if you know the history 772 00:34:57,440 --> 00:35:00,160 Speaker 1: of it, were originated in Brooklyn. I didn't know at 773 00:35:00,200 --> 00:35:02,279 Speaker 1: eighteen fifty by the Irish. And then that makes even 774 00:35:02,320 --> 00:35:04,279 Speaker 1: more yeah, because that was the whole idea. Let's to 775 00:35:04,360 --> 00:35:07,000 Speaker 1: attribute to the Irish, because the Irish brought the first 776 00:35:07,040 --> 00:35:09,880 Speaker 1: chop houses to America in the eighteen fifties and it 777 00:35:09,880 --> 00:35:12,120 Speaker 1: was mutton chop, lamb chops, what have you. And the 778 00:35:12,200 --> 00:35:14,480 Speaker 1: Irish brought the first culinary wave to New York and 779 00:35:14,480 --> 00:35:16,919 Speaker 1: it was all in Williamsburg area, the last one being 780 00:35:16,920 --> 00:35:19,120 Speaker 1: Peter Luger. Okay, And I'm like, all right, that's it, 781 00:35:19,239 --> 00:35:21,400 Speaker 1: Brooklyn Chop House. I go on cheap domain nine dollars. 782 00:35:21,440 --> 00:35:23,440 Speaker 1: I'm ripping my pants. I got the credit card. I 783 00:35:23,440 --> 00:35:25,680 Speaker 1: put the credit card, and I'm like, this is crazy. 784 00:35:25,719 --> 00:35:28,320 Speaker 1: That's the name I got. I'm not a very spiritual 785 00:35:28,560 --> 00:35:29,759 Speaker 1: in Brooklyn. I just want to let you know what 786 00:35:29,760 --> 00:35:35,600 Speaker 1: it's in Manhattan. Everybody that's on the Manhattan side of 787 00:35:35,600 --> 00:35:39,080 Speaker 1: the Brooklyn Bridge. Yes, yes, okay, So now it's um. 788 00:35:39,160 --> 00:35:41,600 Speaker 1: When you guys first opened, how long did it take? 789 00:35:42,200 --> 00:35:44,399 Speaker 1: It was great? So I mean we opened up and 790 00:35:44,400 --> 00:35:46,799 Speaker 1: and our projections were like four million a year because 791 00:35:46,800 --> 00:35:48,759 Speaker 1: it's a really tough location. It was a Denny's, right, 792 00:35:49,000 --> 00:35:52,799 Speaker 1: you know, really bad looking. Oh yeah, so I told 793 00:35:52,960 --> 00:35:56,040 Speaker 1: I told Mayor Adams. Fast forward. I said, I pooh, 794 00:35:56,040 --> 00:35:57,800 Speaker 1: and I and David Thomas we have we need the 795 00:35:57,880 --> 00:36:00,440 Speaker 1: key to the city. He's like, He's like, for I 796 00:36:00,480 --> 00:36:02,239 Speaker 1: got rid of the only Buffalo while Wings and the 797 00:36:02,239 --> 00:36:05,400 Speaker 1: only Dennis in Minute because because the time spur location 798 00:36:05,440 --> 00:36:07,640 Speaker 1: was a Buffalo Wilo Wings. So I said, I get 799 00:36:07,719 --> 00:36:10,280 Speaker 1: the key to the city with Pooh and David because 800 00:36:10,520 --> 00:36:12,319 Speaker 1: because we got rid of those two brands out of 801 00:36:12,320 --> 00:36:16,080 Speaker 1: New York and replace them with Brooklyn chop Outside and 802 00:36:16,160 --> 00:36:19,400 Speaker 1: so yeah, the location was really really tough. But all 803 00:36:19,440 --> 00:36:21,759 Speaker 1: of a sudden it clicked. Yeah, like you know what, 804 00:36:21,880 --> 00:36:24,480 Speaker 1: wait a second, it's remember chop house menu hasn't been 805 00:36:24,520 --> 00:36:26,560 Speaker 1: changed for one hundred and fifty years. Now, all of 806 00:36:26,640 --> 00:36:29,439 Speaker 1: a sudden, we're disrupting the whole chop house menu. It's 807 00:36:29,440 --> 00:36:32,279 Speaker 1: not creamas spinache, baked potatoes, shrimp cocktail, you know, with 808 00:36:32,440 --> 00:36:35,120 Speaker 1: a steak and a piece of fish and parsley. You know, 809 00:36:35,360 --> 00:36:39,080 Speaker 1: it's salt and pepper, lobster, pe king, duck, chicken. Ste's 810 00:36:39,440 --> 00:36:42,400 Speaker 1: no extensive dumpling. Yeah. So yeah, I love how you think. 811 00:36:42,480 --> 00:36:45,000 Speaker 1: Right very before, I said, you're so good Angel. So 812 00:36:45,000 --> 00:36:47,239 Speaker 1: so then we got down to the advertiser. I said, 813 00:36:47,280 --> 00:36:50,000 Speaker 1: let's do a bacon cheeseburger. No, let's do it bacon 814 00:36:50,080 --> 00:36:52,799 Speaker 1: cheeseburger shoe am, which is a form of dumpling. I said, 815 00:36:52,880 --> 00:36:58,920 Speaker 1: let's do a pastrami, a rubin peanut butter and jelly. Yeah. Yeah, 816 00:36:58,320 --> 00:37:00,799 Speaker 1: and then when it gets to the suit, let's do 817 00:37:00,960 --> 00:37:04,520 Speaker 1: lobster bisk or French onion soup dumplings. And like, if 818 00:37:04,520 --> 00:37:06,160 Speaker 1: we're going to see this through, there's two things are 819 00:37:06,160 --> 00:37:08,120 Speaker 1: gonna happen here. We're going to confuse the funk out 820 00:37:08,160 --> 00:37:10,520 Speaker 1: of everybody. It's going to be a monumental failure, which 821 00:37:10,560 --> 00:37:12,840 Speaker 1: I'm okay taking that shot, or it's going to be 822 00:37:12,880 --> 00:37:15,120 Speaker 1: a Grand Slam. Like I said before, it's Grand Slam 823 00:37:15,200 --> 00:37:20,560 Speaker 1: or failure. There's no double in between, and thank god 824 00:37:20,680 --> 00:37:23,719 Speaker 1: grand Slam. So we had a great business. Everything was 825 00:37:23,760 --> 00:37:25,319 Speaker 1: going great and it was funny. I went to my 826 00:37:25,360 --> 00:37:27,640 Speaker 1: doctor in January twenty twenty. I said, you know, my 827 00:37:27,719 --> 00:37:30,440 Speaker 1: kids are healthy, my marriage is good, and my business 828 00:37:30,480 --> 00:37:32,759 Speaker 1: is thriving. It's got to be my health. I've never 829 00:37:32,760 --> 00:37:35,560 Speaker 1: had a trifecta anytime. I never have all three working 830 00:37:35,560 --> 00:37:39,640 Speaker 1: at the same good. It's going too good here, I'm 831 00:37:39,719 --> 00:37:41,799 Speaker 1: I'm you know, paranoia is starting to kick in. I've 832 00:37:41,800 --> 00:37:44,080 Speaker 1: never had at all. I've had a great business with 833 00:37:44,120 --> 00:37:47,400 Speaker 1: a terrible marriage. I've had a great marriage, terrible business. 834 00:37:47,440 --> 00:37:50,319 Speaker 1: I've never had at all. So what was So I 835 00:37:50,360 --> 00:37:52,120 Speaker 1: get to the doctor and he checks me out and 836 00:37:52,160 --> 00:37:55,960 Speaker 1: he says, Stratus, everything's fine, And this is January twenty twenty, 837 00:37:56,120 --> 00:37:58,480 Speaker 1: and I said, it's like strategy. Now, you've been through 838 00:37:58,480 --> 00:38:01,000 Speaker 1: a lot. Just to enjoy it. I said, I'm not gonna. 839 00:38:01,040 --> 00:38:07,600 Speaker 1: I'm not gonna. Something's gonna happen. March COVID, COVID, COVID, 840 00:38:07,760 --> 00:38:10,399 Speaker 1: so COVID hit and we went from ten million dollar 841 00:38:10,480 --> 00:38:14,440 Speaker 1: business to uh to basically one and and that, but 842 00:38:14,680 --> 00:38:17,960 Speaker 1: again we found something good out of it. So yeah, 843 00:38:17,960 --> 00:38:19,680 Speaker 1: I remember I spoke to you during that time, and 844 00:38:19,680 --> 00:38:21,319 Speaker 1: you were doing a lot to help people who were 845 00:38:21,320 --> 00:38:24,319 Speaker 1: frontline workers at that time and making sure that they 846 00:38:24,360 --> 00:38:28,080 Speaker 1: were actually getting food. Yea, So I went the first 847 00:38:28,080 --> 00:38:30,359 Speaker 1: thing we started doing in March twenty twenty, when they 848 00:38:30,360 --> 00:38:33,480 Speaker 1: closed this down and everybody really the morale was so low, 849 00:38:33,719 --> 00:38:35,279 Speaker 1: I said, well, we're gonna do something good here. I 850 00:38:35,320 --> 00:38:37,000 Speaker 1: want to explain to my grandkids one day that we 851 00:38:37,040 --> 00:38:40,160 Speaker 1: helped the healthcare heroes. I never said workers heroes. They 852 00:38:40,239 --> 00:38:43,000 Speaker 1: could be janitorial made, doesn't have to just be doctors 853 00:38:43,000 --> 00:38:48,160 Speaker 1: and nurses. Janitorial made first doctors, nurses, These are our 854 00:38:48,200 --> 00:38:51,440 Speaker 1: heroes because they're cleaning up, they're taking care of us 855 00:38:51,640 --> 00:38:56,440 Speaker 1: while we're dying sick, and they're going back to their families. 856 00:38:57,160 --> 00:38:59,480 Speaker 1: That is, that is basically a human like no other. 857 00:38:59,520 --> 00:39:02,319 Speaker 1: I mean, that's so I started bringing food there incognito, 858 00:39:02,719 --> 00:39:06,000 Speaker 1: lobster dinners, steak Dinners and just dropping it off. Then 859 00:39:06,040 --> 00:39:07,880 Speaker 1: they started picking it up, and all of a sudden, 860 00:39:07,880 --> 00:39:10,880 Speaker 1: they started putting on Instagram Brooklyn chop House, thank you, 861 00:39:10,880 --> 00:39:12,600 Speaker 1: you know, and it started getting like, you know, on 862 00:39:12,640 --> 00:39:13,680 Speaker 1: and on on. But I didn't do it because I 863 00:39:13,680 --> 00:39:16,000 Speaker 1: don't think charity should be exposed like that. But they 864 00:39:16,000 --> 00:39:18,040 Speaker 1: were doing it, and it was nice because it actually 865 00:39:18,040 --> 00:39:20,160 Speaker 1: started to lift our morale yea. And then the New 866 00:39:20,200 --> 00:39:22,520 Speaker 1: York Post hit got onto it and they said hero 867 00:39:22,600 --> 00:39:25,719 Speaker 1: of the Day, Brooklyn chop House. At that point, we 868 00:39:25,719 --> 00:39:28,480 Speaker 1: were up to about nine hundred meals complimentary in the 869 00:39:28,480 --> 00:39:31,239 Speaker 1: month of March or this just started right And when 870 00:39:31,239 --> 00:39:34,160 Speaker 1: that happened, all the big boys called me, like Cisco Foods, 871 00:39:34,520 --> 00:39:38,600 Speaker 1: Junior's Cheesecake, Voss Water, they all after five coffee, they 872 00:39:38,640 --> 00:39:40,560 Speaker 1: all started calling me and saying, hey, you have a 873 00:39:40,600 --> 00:39:42,200 Speaker 1: go fund me page. I said, I don't believe in 874 00:39:42,280 --> 00:39:45,279 Speaker 1: go fund me because honestly, we're all hurting. But if 875 00:39:45,280 --> 00:39:47,719 Speaker 1: you want, donate stuff to me and I can make 876 00:39:47,719 --> 00:39:51,360 Speaker 1: this thing bigger. It got so big, Jasmine, I basically 877 00:39:51,440 --> 00:39:55,280 Speaker 1: had we got this in six months to nine thousand 878 00:39:55,680 --> 00:40:00,239 Speaker 1: meals complimentary. It got nineteen hospitals, three police department. Isn't 879 00:40:00,239 --> 00:40:02,719 Speaker 1: even a nursing home on Mother's Day and I got 880 00:40:02,719 --> 00:40:05,920 Speaker 1: to tell you, the morale in my restaurant was so high. 881 00:40:05,960 --> 00:40:07,920 Speaker 1: You know, we were we were all felt so good. 882 00:40:08,200 --> 00:40:09,920 Speaker 1: And these are the people that could have went on 883 00:40:10,000 --> 00:40:13,480 Speaker 1: unemployment and we're going to lead to the mandates unemployment. 884 00:40:13,840 --> 00:40:16,319 Speaker 1: And they didn't take unemployment, and they worked for us 885 00:40:16,360 --> 00:40:18,640 Speaker 1: for about the same that they would have collected on unemployment, 886 00:40:18,960 --> 00:40:20,800 Speaker 1: you know, because there was no tips. You know, we 887 00:40:20,920 --> 00:40:23,359 Speaker 1: just had them on salaries, and you know, they could 888 00:40:23,360 --> 00:40:24,960 Speaker 1: have made a little bit more and they could have 889 00:40:24,960 --> 00:40:27,120 Speaker 1: made a little bit less on unemployment and stay home. 890 00:40:27,800 --> 00:40:30,560 Speaker 1: I meanwhile, they're going to hospitals and they're seeing bodybags 891 00:40:30,560 --> 00:40:33,200 Speaker 1: and they're seeing all this. Fast forward two years, when 892 00:40:33,200 --> 00:40:36,000 Speaker 1: Governor Hokell said, you know, jab for a job, I said, 893 00:40:36,040 --> 00:40:39,160 Speaker 1: fuck you, arrest me. I went on Fox News, I 894 00:40:39,200 --> 00:40:41,719 Speaker 1: went on a New York Post, I said, fuck you 895 00:40:41,840 --> 00:40:44,160 Speaker 1: arrest me. I am not firing one of my staff 896 00:40:44,200 --> 00:40:47,399 Speaker 1: members for a job, for a job, and thank god, 897 00:40:47,400 --> 00:40:48,960 Speaker 1: I'm going to be on the right side of history 898 00:40:49,239 --> 00:40:51,279 Speaker 1: because they threatened me so many different ways. I had 899 00:40:51,320 --> 00:40:53,760 Speaker 1: every city agency coming down to me, every state agency 900 00:40:53,800 --> 00:40:56,080 Speaker 1: coming down on me. When I told Governor Hokell to 901 00:40:56,160 --> 00:40:59,960 Speaker 1: arrest me, they were sending everyone I called Cuomo, Comrade 902 00:41:00,160 --> 00:41:04,160 Speaker 1: Cuomo and Mayor Dalouzio instead of de Blasio. I was 903 00:41:04,200 --> 00:41:06,560 Speaker 1: doing this on air, right, I didn't care. If you 904 00:41:06,560 --> 00:41:08,960 Speaker 1: guys want to fight, let's fight, let's fight. And it 905 00:41:08,960 --> 00:41:11,080 Speaker 1: comes down to the book. I've been partners with the Mob. 906 00:41:11,600 --> 00:41:14,200 Speaker 1: I dealt with these politicians. I had the CEOs of 907 00:41:14,239 --> 00:41:16,520 Speaker 1: the top three banks in the world that brought into Philippe, 908 00:41:16,560 --> 00:41:19,120 Speaker 1: who are the most corrupt guys you'll ever meet, criminals 909 00:41:19,120 --> 00:41:21,680 Speaker 1: to the half of them with the jail already. Um, 910 00:41:21,960 --> 00:41:23,319 Speaker 1: And I gotta tell you, if I had to pick 911 00:41:23,360 --> 00:41:26,200 Speaker 1: those three groups again, I'd be partners with the Mob 912 00:41:26,600 --> 00:41:31,000 Speaker 1: because they're the most loyal, right, you know, respectful and 913 00:41:31,200 --> 00:41:33,640 Speaker 1: you know you know what you got. You like a 914 00:41:33,680 --> 00:41:35,840 Speaker 1: good fight too. I love a good fight, yeah, but 915 00:41:35,840 --> 00:41:38,920 Speaker 1: I love I love fighting for the one that doesn't 916 00:41:38,960 --> 00:41:42,040 Speaker 1: have my platform. Okay, Brooklyn shop House was doing okay 917 00:41:42,120 --> 00:41:44,600 Speaker 1: during COVID we had the outdoor decks. You know, even 918 00:41:44,640 --> 00:41:46,279 Speaker 1: some of the partners were saying, Hey, do we need 919 00:41:46,280 --> 00:41:48,479 Speaker 1: this fight. We're doing good. Let's just stay under the radar. 920 00:41:48,520 --> 00:41:50,279 Speaker 1: I said, no, I'm going to fight for the ones 921 00:41:50,320 --> 00:41:52,960 Speaker 1: that are being shut down. They're the ones that are 922 00:41:52,960 --> 00:41:56,000 Speaker 1: being told to open and close, open and close. Like restaurants, 923 00:41:56,000 --> 00:41:58,400 Speaker 1: not a light switch. It takes weeks and weeks to 924 00:41:58,440 --> 00:42:00,759 Speaker 1: prepare to open a restaurant. Is it during this time 925 00:42:00,800 --> 00:42:06,560 Speaker 1: that with technology, you've also opened Brooklyn Dumpling Shop, right, 926 00:42:06,600 --> 00:42:09,240 Speaker 1: So I just want you to because I know we've 927 00:42:09,280 --> 00:42:11,319 Speaker 1: done a lad and I know we're running out of time, 928 00:42:11,360 --> 00:42:14,160 Speaker 1: but talk about Brooklyn Dumpling Shop and technology and how 929 00:42:14,200 --> 00:42:15,759 Speaker 1: you feel like that is going to be something that's 930 00:42:15,760 --> 00:42:17,839 Speaker 1: a game changer also and it has been already. Yeah, 931 00:42:17,840 --> 00:42:20,520 Speaker 1: So Brooklyn Dumpling Shop, because the dumplings were so successful 932 00:42:20,520 --> 00:42:23,439 Speaker 1: a chop house. This is before COVID. We figured let's 933 00:42:23,440 --> 00:42:26,239 Speaker 1: do a fast food, fast casual version of dumplings because 934 00:42:26,280 --> 00:42:30,240 Speaker 1: dumplings have never been explained. No, I mean burgers, pizza, 935 00:42:30,640 --> 00:42:35,680 Speaker 1: you know, fries, cookies, tacos. Everything has been so overexplained. 936 00:42:36,040 --> 00:42:38,920 Speaker 1: But who doesn't love a dumpling. When I introduced new 937 00:42:38,960 --> 00:42:41,400 Speaker 1: foods to my kids, when they didn't like fish and vegetables, 938 00:42:41,400 --> 00:42:44,600 Speaker 1: I'd go take some fish, vegetables, friedgside, give them a dumpling, 939 00:42:44,640 --> 00:42:47,360 Speaker 1: and they're eating fish and vegetables. It's like the greatest 940 00:42:47,440 --> 00:42:50,200 Speaker 1: product like to eat. It's like it's like it's like 941 00:42:50,200 --> 00:42:52,480 Speaker 1: a two ound sandwich, right, That's how I look at it. 942 00:42:52,520 --> 00:42:55,040 Speaker 1: So I said, let's do Brooklyn Dumpling Shop, an offshoot 943 00:42:55,080 --> 00:42:59,359 Speaker 1: of Brooklyn Shop House, but just dumplings. And then so 944 00:42:59,440 --> 00:43:02,440 Speaker 1: then I started researching on why so many restaurants and 945 00:43:02,480 --> 00:43:05,160 Speaker 1: fast casual fail, and I said, number one reason is 946 00:43:05,160 --> 00:43:07,759 Speaker 1: they can't meet peril. This is before COVID. So I 947 00:43:07,800 --> 00:43:09,680 Speaker 1: was in love with the automat as a kid, I 948 00:43:09,800 --> 00:43:13,240 Speaker 1: love the automat, and I started researching why the automat failed. 949 00:43:13,760 --> 00:43:16,359 Speaker 1: And the automat failed in the seventies because technology failed 950 00:43:16,400 --> 00:43:18,920 Speaker 1: the automat. There were no dollar bill receivers in credit 951 00:43:18,920 --> 00:43:21,320 Speaker 1: card processes. On these machines. You had to go get coins, 952 00:43:21,520 --> 00:43:24,719 Speaker 1: hold the coins, and put the coins in and basically, 953 00:43:25,480 --> 00:43:29,880 Speaker 1: you know, it was so so prehistoric as fast food 954 00:43:30,120 --> 00:43:32,120 Speaker 1: was rising people out of choice. I can go to 955 00:43:32,200 --> 00:43:34,040 Speaker 1: McDonald's with a credit card, be out in three minutes 956 00:43:34,040 --> 00:43:36,680 Speaker 1: instead of going getting on change and getting food. You know, 957 00:43:36,719 --> 00:43:38,760 Speaker 1: automat fell out of favor. Make a long story short, 958 00:43:39,280 --> 00:43:43,080 Speaker 1: automat is gone. So I'm saying, you know, today the 959 00:43:43,239 --> 00:43:47,000 Speaker 1: kids basically live off their phone. I said, this is 960 00:43:47,040 --> 00:43:50,200 Speaker 1: the cash register. Let's create a restaurant that speaks to 961 00:43:50,239 --> 00:43:53,200 Speaker 1: this as a smartphone. I said, wouldn't it be cool 962 00:43:53,200 --> 00:43:55,680 Speaker 1: if we brought back the automat but have it controlled 963 00:43:55,680 --> 00:43:58,279 Speaker 1: by your smartphone. You could say, I want to pick 964 00:43:58,320 --> 00:44:00,880 Speaker 1: it up at three o'clock. I'm paying, I pay for 965 00:44:00,920 --> 00:44:03,000 Speaker 1: the order, this is what I want. Three am in 966 00:44:03,000 --> 00:44:05,800 Speaker 1: the morning, I'm picking it up. You get a QR 967 00:44:05,840 --> 00:44:08,440 Speaker 1: code texted or email back to you. You appear at 968 00:44:08,440 --> 00:44:11,200 Speaker 1: the store, you scan your phone. You're in and out 969 00:44:11,239 --> 00:44:14,040 Speaker 1: in ten seconds, not four to six minutes, which is 970 00:44:14,040 --> 00:44:18,600 Speaker 1: an industry food and a heated and refrigerator concept. Yeah, 971 00:44:18,800 --> 00:44:21,560 Speaker 1: and it's all controlled by your smartphone. It's funny. I 972 00:44:21,600 --> 00:44:23,520 Speaker 1: just did that thing at Murtech in Vegas, like front 973 00:44:23,520 --> 00:44:26,360 Speaker 1: of fifteen hundred people, and Starbucks and McDonald's got up 974 00:44:26,360 --> 00:44:28,799 Speaker 1: and saying we have the latest technology in the self 975 00:44:28,880 --> 00:44:31,680 Speaker 1: ordering Kiosk. Oh, we are so advanced with the self 976 00:44:31,760 --> 00:44:34,680 Speaker 1: ordering Kiosk. And then I felt like such a dick. Sorry, 977 00:44:34,960 --> 00:44:37,280 Speaker 1: So I get on next and I say, the self 978 00:44:37,360 --> 00:44:41,200 Speaker 1: ordering Kiosk is my fax machine. I did because I 979 00:44:41,239 --> 00:44:45,799 Speaker 1: already done. I said the self ordering Kiosk, I said, 980 00:44:45,800 --> 00:44:48,160 Speaker 1: the self ordering Kiosk is my fax machine. This is 981 00:44:48,160 --> 00:44:50,840 Speaker 1: your cash register. You know, the self ordering Kiosk is 982 00:44:50,880 --> 00:44:52,400 Speaker 1: only good for like the fifty and overs. That is 983 00:44:52,440 --> 00:44:56,279 Speaker 1: still not comfortable during complete transactions. So people say, oh, 984 00:44:56,280 --> 00:44:58,919 Speaker 1: so it's an automat. I said it is, and they go, wow, 985 00:44:58,960 --> 00:45:03,000 Speaker 1: so it's contactless is but there I've shifted the staff 986 00:45:03,040 --> 00:45:06,000 Speaker 1: from transaction, which is a cash register, to being in 987 00:45:06,040 --> 00:45:08,239 Speaker 1: the front and talking to you. Right, hey, first time here, 988 00:45:08,360 --> 00:45:10,680 Speaker 1: Try the chicken palm dumpling. Try the peanut butter and 989 00:45:10,719 --> 00:45:13,480 Speaker 1: jelly dumpling. Blah blah blah blah. So that is morph 990 00:45:13,520 --> 00:45:16,959 Speaker 1: now into two hundred franchises. Really, that's what I'm sorry. 991 00:45:17,400 --> 00:45:21,960 Speaker 1: I mean, you better thank them for pushing you out 992 00:45:21,960 --> 00:45:26,000 Speaker 1: of Philish. Yeah. No, no, it's funny. We have that 993 00:45:26,040 --> 00:45:29,279 Speaker 1: conversation all the time. So, um, when when when the 994 00:45:29,280 --> 00:45:31,440 Speaker 1: original partners were bought out. These were friends of mine, 995 00:45:31,440 --> 00:45:33,000 Speaker 1: They were bought out for a lot of money. They 996 00:45:33,080 --> 00:45:35,680 Speaker 1: kept me on. It was all scam. They started bankrupting 997 00:45:35,719 --> 00:45:38,880 Speaker 1: good stores because I had PGS on them. And basically 998 00:45:38,920 --> 00:45:41,560 Speaker 1: what they did was they did the unthinkable. They basically 999 00:45:41,600 --> 00:45:44,400 Speaker 1: started close like almost like the producers. They were closing 1000 00:45:44,400 --> 00:45:47,239 Speaker 1: good restaurants because I was exposed and then put me 1001 00:45:47,280 --> 00:45:50,200 Speaker 1: into involuntary bankruptcy. And that's what they did to me 1002 00:45:50,239 --> 00:45:53,080 Speaker 1: in twenty thirteen. And that's what kind of guys were there. 1003 00:45:53,120 --> 00:45:55,879 Speaker 1: So can you imagine going from making millions of dollars 1004 00:45:55,920 --> 00:45:57,560 Speaker 1: a year and not even being able to afford to 1005 00:45:57,560 --> 00:45:59,960 Speaker 1: get on a subway and then this full circle moment 1006 00:46:00,239 --> 00:46:03,200 Speaker 1: of the latest restaurant you just opened. Yeah, so what? So? 1007 00:46:03,320 --> 00:46:05,680 Speaker 1: My grandfather had the first Greek restaurant from nineteen ten 1008 00:46:05,760 --> 00:46:09,600 Speaker 1: to nineteen seventy five called Pappus. So I was another 1009 00:46:09,640 --> 00:46:11,560 Speaker 1: COVID deal we did. And it's in one of three 1010 00:46:11,600 --> 00:46:13,640 Speaker 1: McDougall in the West Village. I teamed up with chef 1011 00:46:13,640 --> 00:46:16,920 Speaker 1: taught English because again I want to just run. Was 1012 00:46:17,000 --> 00:46:20,719 Speaker 1: right in a grill village? Isn't that next to Minetta Tavern? Okay? 1013 00:46:21,000 --> 00:46:25,640 Speaker 1: So what we're interesting enough about disrupting is I um? 1014 00:46:26,000 --> 00:46:27,759 Speaker 1: I said, okay, I want to do a woodburning Greek, 1015 00:46:27,800 --> 00:46:30,360 Speaker 1: because that's how Greek food started. Most of the Mediterraneans 1016 00:46:30,360 --> 00:46:33,120 Speaker 1: started that way, with a woodburning oven. I started speaking 1017 00:46:33,120 --> 00:46:34,719 Speaker 1: to the best Greek chefs in the business. I said, 1018 00:46:34,760 --> 00:46:36,719 Speaker 1: I want to do a woodburning Greek. You know, when 1019 00:46:36,760 --> 00:46:38,480 Speaker 1: I went to my father's village and Sparta, they used 1020 00:46:38,520 --> 00:46:41,960 Speaker 1: to get wood before dinner. And I'm and they're like woodburning. 1021 00:46:41,960 --> 00:46:43,360 Speaker 1: I don't know what you're talking about. You know, the 1022 00:46:43,560 --> 00:46:46,160 Speaker 1: chefs of Avaron, Milos and all these restaurants, which is 1023 00:46:46,239 --> 00:46:49,640 Speaker 1: right here, like, I don't know what that is, you know. 1024 00:46:50,160 --> 00:46:52,640 Speaker 1: So I make a long story short. I connected with 1025 00:46:52,760 --> 00:46:55,200 Speaker 1: chef Todd English, who's a master at the wood burning oven, 1026 00:46:55,640 --> 00:46:57,319 Speaker 1: and I said, I just want a new fresh set 1027 00:46:57,320 --> 00:46:59,800 Speaker 1: of eyes on Greek food. And boy, oh boy, what 1028 00:47:00,160 --> 00:47:03,000 Speaker 1: dud is insane? Greek onion soup, Greek salad in a 1029 00:47:03,440 --> 00:47:06,879 Speaker 1: bottle um, you know, lamb vetsy with figs. Calm down, 1030 00:47:07,000 --> 00:47:12,200 Speaker 1: as we figured out the best Greek salad. You know, 1031 00:47:12,200 --> 00:47:13,799 Speaker 1: when they put it in a bowl and they toss it, 1032 00:47:14,080 --> 00:47:16,120 Speaker 1: that's not the best. A guy in Rhodes came up 1033 00:47:16,120 --> 00:47:17,960 Speaker 1: with a better formula. You put it in a big 1034 00:47:18,000 --> 00:47:20,759 Speaker 1: bottle with a fork and shake it like a cocktail. 1035 00:47:21,280 --> 00:47:25,080 Speaker 1: All the sauce gets thick, and all the sauce evenly distributes, 1036 00:47:25,080 --> 00:47:27,000 Speaker 1: because after a Greek salad you kind of mop it 1037 00:47:27,080 --> 00:47:29,440 Speaker 1: up with bread. Yea, yeah, no, this goes all the 1038 00:47:29,480 --> 00:47:32,759 Speaker 1: way through by shaking it. And it's like it's already got, 1039 00:47:32,760 --> 00:47:35,600 Speaker 1: It's already got like so many views online. And you know, 1040 00:47:35,640 --> 00:47:37,600 Speaker 1: we are in the reaction business, right, so it's a 1041 00:47:37,600 --> 00:47:40,399 Speaker 1: great reaction when people see, would you like your Greek salad? Well, 1042 00:47:40,440 --> 00:47:45,600 Speaker 1: here we go a cocktail first. Yeah, that's exactly what 1043 00:47:45,560 --> 00:47:47,160 Speaker 1: I would if you ever need a food tested No, 1044 00:47:48,760 --> 00:47:52,160 Speaker 1: actually opening, the opening is tonight. Oh yeah, we were 1045 00:47:52,160 --> 00:47:54,640 Speaker 1: on soft opening for like ten days and tonight's seficial opening. 1046 00:47:54,719 --> 00:47:57,840 Speaker 1: Look at what statis? You gotta come back again because honestly, 1047 00:47:58,000 --> 00:48:00,480 Speaker 1: I know you're first of all, your opening business is right, 1048 00:48:00,840 --> 00:48:04,200 Speaker 1: but honestly, like just knowing you from when I first 1049 00:48:04,200 --> 00:48:07,360 Speaker 1: met you, and how great you've been just as a person. 1050 00:48:07,480 --> 00:48:10,840 Speaker 1: That is like owning a restaurant in this business of service, 1051 00:48:10,880 --> 00:48:13,040 Speaker 1: because it is a service business, it matters a lot. 1052 00:48:13,280 --> 00:48:16,080 Speaker 1: You've always been really amazing. You know every time I've 1053 00:48:16,120 --> 00:48:18,319 Speaker 1: kind of any time I hit him up, it could 1054 00:48:18,320 --> 00:48:20,120 Speaker 1: be no matter what. He could be in the Hampton's 1055 00:48:20,239 --> 00:48:22,040 Speaker 1: when you guys had to pop up. He'll be like, 1056 00:48:22,080 --> 00:48:23,879 Speaker 1: all right, answer is taken care of. I could walk 1057 00:48:23,880 --> 00:48:26,120 Speaker 1: in two minutes later and it's good. You know, I 1058 00:48:26,160 --> 00:48:28,200 Speaker 1: can send people there and know that everybody's gonna be like, 1059 00:48:28,280 --> 00:48:30,080 Speaker 1: I loved it. I had a great experience. Tell your 1060 00:48:30,080 --> 00:48:33,040 Speaker 1: funny story very quick. So on Instagram three o'clock in 1061 00:48:33,080 --> 00:48:35,600 Speaker 1: the morning, just two days ago, someone's on Brooklyn chop 1062 00:48:35,640 --> 00:48:37,840 Speaker 1: House Instagram and says, hey, what is that steak? It 1063 00:48:37,880 --> 00:48:40,840 Speaker 1: looks amazing. I said, Oh, that's the thirty eight ounts Tomahawk. 1064 00:48:41,320 --> 00:48:44,360 Speaker 1: Like it's three o'clock in the morning. You respond, So 1065 00:48:44,480 --> 00:48:46,959 Speaker 1: listen here here, here's the best part, because I'm gonna 1066 00:48:47,000 --> 00:48:52,520 Speaker 1: tell Stratus and Pooh, you are AMAZINGA is like this. 1067 00:48:53,160 --> 00:48:54,799 Speaker 1: I fall asleep with my phone in my hand, I 1068 00:48:54,840 --> 00:48:57,360 Speaker 1: mean my pajamas like this. I take a selfie and 1069 00:48:57,400 --> 00:48:59,680 Speaker 1: I send it to him. I'm like, He's like, no, 1070 00:49:00,160 --> 00:49:05,200 Speaker 1: go way, you're answering you are Can I just say 1071 00:49:05,280 --> 00:49:08,399 Speaker 1: you are a great storyteller? Yeah. And because he's very passionate. Yeah, 1072 00:49:08,440 --> 00:49:10,080 Speaker 1: but that's how it goes to show you when you 1073 00:49:10,120 --> 00:49:12,560 Speaker 1: are an entrepreneur, you're very involved in your business, you 1074 00:49:12,560 --> 00:49:14,319 Speaker 1: know the ends and the outs, You're willing to take 1075 00:49:14,320 --> 00:49:17,359 Speaker 1: a risk. But just caring that much, you can see 1076 00:49:17,360 --> 00:49:20,239 Speaker 1: how much Status cares about everything that he does. That's 1077 00:49:20,280 --> 00:49:23,840 Speaker 1: what I think is you know the special touch that 1078 00:49:23,840 --> 00:49:26,960 Speaker 1: that is necessary to be a successful entrepreneur. You can't 1079 00:49:27,000 --> 00:49:28,759 Speaker 1: just say I'm gonna open a business and then step 1080 00:49:28,800 --> 00:49:30,359 Speaker 1: back and not care that much and not go really 1081 00:49:30,400 --> 00:49:32,640 Speaker 1: hard for yourself. My dad, my dad brought me up 1082 00:49:32,680 --> 00:49:37,160 Speaker 1: saying twelve hours a half day. Well all right, I 1083 00:49:37,160 --> 00:49:46,719 Speaker 1: don't know you trying to get this sport day work. Yeah, 1084 00:49:48,719 --> 00:49:50,799 Speaker 1: but Status again, thank you so much and much love 1085 00:49:50,880 --> 00:49:52,920 Speaker 1: to your partners. And Dampoo was a great friend of 1086 00:49:52,920 --> 00:49:55,800 Speaker 1: mine too. I talk to him about business all the time, 1087 00:49:55,880 --> 00:49:59,359 Speaker 1: and you know, be a disruptor is available now and 1088 00:49:59,520 --> 00:50:02,120 Speaker 1: anything us that we missed we got. We got to 1089 00:50:02,239 --> 00:50:06,399 Speaker 1: three of the fifteen children. Well, thank you Jantus again. 1090 00:50:06,480 --> 00:50:08,840 Speaker 1: I appreciate and thank you always supporting us. Thanks Angela, 1091 00:50:08,920 --> 00:50:12,920 Speaker 1: way up with Angela, yee up.