1
00:00:01,600 --> 00:00:05,960
Speaker 1: Hi, I'm Roger Berman without Rachel Zoe, and you're listening

2
00:00:06,000 --> 00:00:08,520
Speaker 1: to Works for Us, where we talk to people about

3
00:00:08,520 --> 00:00:12,360
Speaker 1: works for them in their relationships and of course what doesn't.

4
00:00:13,400 --> 00:00:16,120
Speaker 1: So basically Rachel kicked me off the show multiple times,

5
00:00:16,280 --> 00:00:19,000
Speaker 1: So today I'd like to return that favor and do

6
00:00:19,160 --> 00:00:24,520
Speaker 1: deep tive into business and relationships. Who with entrepreneur and

7
00:00:24,720 --> 00:00:29,840
Speaker 1: multi hyphen it high achiever Josh Landon. Josh is the

8
00:00:29,880 --> 00:00:34,239
Speaker 1: founder of Ashland, hart Seltzer and Villager Spirits. He is

9
00:00:34,360 --> 00:00:38,560
Speaker 1: quickly becoming a powerhouse in the alcohol industry. That's probably

10
00:00:38,560 --> 00:00:41,720
Speaker 1: a good place to be a powerhouse. He sold his

11
00:00:41,840 --> 00:00:46,559
Speaker 1: first business, Saint Archer Brewing two cores, for one hundred

12
00:00:46,560 --> 00:00:52,200
Speaker 1: million shitching. Apparently Josh is rich, shortly after he said

13
00:00:52,240 --> 00:00:54,800
Speaker 1: no to a have to offer from annheuser Busch for

14
00:00:54,920 --> 00:01:00,280
Speaker 1: Ashland only eleven months after starting that business. Now he

15
00:01:00,320 --> 00:01:03,840
Speaker 1: has created his own holding company, Wins and Narrow to

16
00:01:04,000 --> 00:01:07,360
Speaker 1: house four brands in twenty twenty two, including Ashland, hart

17
00:01:07,440 --> 00:01:11,120
Speaker 1: Seltzer and most recently, the Villager Spirits, a variety of

18
00:01:11,160 --> 00:01:15,760
Speaker 1: mixed cocktails. First of all, welcome to Works for Us.

19
00:01:16,720 --> 00:01:19,800
Speaker 1: It's a relationship show. But maybe we could talk about

20
00:01:20,400 --> 00:01:24,000
Speaker 1: I don't know, business and relationships you gotta figure out

21
00:01:24,120 --> 00:01:26,520
Speaker 1: or or not even relationships. Nobody really cares. We can

22
00:01:26,600 --> 00:01:29,040
Speaker 1: go off script. We just chat. I mean, I definitely

23
00:01:29,080 --> 00:01:32,440
Speaker 1: if it's funny that it's funny that that's what, that's

24
00:01:32,480 --> 00:01:34,959
Speaker 1: what this is. My wife and I we've been together

25
00:01:35,000 --> 00:01:39,959
Speaker 1: since we were fifteen, so you know we're really too now. Yeah,

26
00:01:39,959 --> 00:01:42,960
Speaker 1: so we So how many years is that for our

27
00:01:43,000 --> 00:01:46,640
Speaker 1: reader listeners? About twenty seven years? You know, when you

28
00:01:46,680 --> 00:01:49,560
Speaker 1: get to thirty, give me a call out. I mean,

29
00:01:49,720 --> 00:01:52,840
Speaker 1: I guess twenty seven is admirable, but we're ten percent

30
00:01:52,960 --> 00:01:57,280
Speaker 1: better from a relationship perspective. Like it's it's all fine

31
00:01:57,280 --> 00:01:59,680
Speaker 1: and good to talk about all the business success and

32
00:01:59,720 --> 00:02:02,360
Speaker 1: all the kind of stuff, which is fun to talk about.

33
00:02:02,440 --> 00:02:05,120
Speaker 1: But I think a lot of the the interesting things

34
00:02:05,120 --> 00:02:07,920
Speaker 1: that maybe people never talk about is how hard these

35
00:02:07,960 --> 00:02:13,359
Speaker 1: things are on relationships with your spouse or my kids

36
00:02:13,560 --> 00:02:16,799
Speaker 1: or oh my god, I was getting yelled at. My

37
00:02:17,200 --> 00:02:19,960
Speaker 1: wife told me yesterday, She's like, well, you're never around,

38
00:02:20,600 --> 00:02:24,880
Speaker 1: and I'm like, and I'm like, well, I'm pretty sure.

39
00:02:24,880 --> 00:02:27,320
Speaker 1: I was at the office every day last week, like

40
00:02:27,680 --> 00:02:30,639
Speaker 1: through dinner. It wasn't like exactly like I was fucking

41
00:02:31,040 --> 00:02:34,520
Speaker 1: juggling or you know, yeah, yeah, I'm like, I'm like,

42
00:02:34,600 --> 00:02:37,079
Speaker 1: I'm pretty sure you're the one that wants like this house.

43
00:02:37,200 --> 00:02:41,639
Speaker 1: So like I've like, we could talk for hours about this. Well,

44
00:02:41,720 --> 00:02:43,600
Speaker 1: the good thing is this is our show right now.

45
00:02:43,639 --> 00:02:45,560
Speaker 1: We've taken it over, so we can talk about anything want.

46
00:02:45,600 --> 00:02:49,480
Speaker 1: First of all, what's your spouse's name, Jane, It's my

47
00:02:49,520 --> 00:02:52,959
Speaker 1: sister's name. Okay, there you go. Not a very common name,

48
00:02:53,080 --> 00:02:55,720
Speaker 1: especially for a forty Well, we're not going to ever

49
00:02:55,760 --> 00:02:59,120
Speaker 1: talk about the wife's age, but you're forty two. Also,

50
00:02:59,160 --> 00:03:05,279
Speaker 1: I'm ten days old on May four she's May fourteen. Josh, Josh, Josh, Josh,

51
00:03:05,320 --> 00:03:10,040
Speaker 1: you might not make thirty years because as soon as

52
00:03:10,080 --> 00:03:13,920
Speaker 1: you start, you know, actually confirming your wife's age in

53
00:03:14,120 --> 00:03:17,760
Speaker 1: a medium such as this, you're pretty much screwed. Because

54
00:03:17,840 --> 00:03:20,280
Speaker 1: Rachel's been doing the Miss Decade for a long time,

55
00:03:20,680 --> 00:03:25,160
Speaker 1: so you have quite a storied career. Do you want

56
00:03:25,160 --> 00:03:27,080
Speaker 1: to give us some highlights and like, how did you

57
00:03:27,120 --> 00:03:29,720
Speaker 1: do all this stuff? Are you like a super genius?

58
00:03:30,880 --> 00:03:35,600
Speaker 1: I'm not what wait, our viewers they can't say. I

59
00:03:35,640 --> 00:03:39,840
Speaker 1: think he's incredibly handsome, that's the thing. And his teeth

60
00:03:39,880 --> 00:03:43,320
Speaker 1: are very white, so you're talking, I'm talking to a gentleman.

61
00:03:43,680 --> 00:03:46,800
Speaker 1: Quite Let's see, we're gonna describe Josh to those who

62
00:03:46,800 --> 00:03:50,280
Speaker 1: can't see him. He has a beanie, so we're not

63
00:03:50,440 --> 00:03:53,280
Speaker 1: totally sure if he has hair or not. He probably

64
00:03:53,720 --> 00:03:56,000
Speaker 1: Oh he does, he does. It's confirmed he has hair.

65
00:03:57,200 --> 00:03:59,360
Speaker 1: He has a kind of a nice sheet kind of

66
00:03:59,400 --> 00:04:04,560
Speaker 1: like the scruff going on. Looks fit, got some tats,

67
00:04:05,360 --> 00:04:08,960
Speaker 1: all right? Yeah, I think I think Josh is charismatic.

68
00:04:09,080 --> 00:04:12,600
Speaker 1: So I think maybe part of the secrets is your charisma.

69
00:04:12,960 --> 00:04:17,720
Speaker 1: What do you think, um, I would say that has

70
00:04:17,760 --> 00:04:20,760
Speaker 1: a lot to do with it. I think that's the

71
00:04:22,000 --> 00:04:24,040
Speaker 1: I think that actually has a lot to do with it.

72
00:04:24,080 --> 00:04:27,400
Speaker 1: I think I think that there's there's either you have

73
00:04:27,680 --> 00:04:32,960
Speaker 1: the ability to articulate your vision and have people believe

74
00:04:33,000 --> 00:04:37,320
Speaker 1: in you and trust you and um with with as

75
00:04:37,400 --> 00:04:41,760
Speaker 1: investors and employees, and I think those that type of

76
00:04:41,800 --> 00:04:44,800
Speaker 1: personality is just something that you're born with, right. I

77
00:04:44,839 --> 00:04:48,960
Speaker 1: don't think that's like a learned trait on on having that.

78
00:04:49,160 --> 00:04:51,279
Speaker 1: I think it ability. I think it's a tolerance for

79
00:04:51,400 --> 00:04:57,560
Speaker 1: risk and a tolerance for non clarity. I think certain

80
00:04:57,600 --> 00:05:02,960
Speaker 1: people really need clarity to for security. Yeah, sounds like

81
00:05:03,040 --> 00:05:07,800
Speaker 1: you and definitely me like I'm always you know, probably

82
00:05:07,800 --> 00:05:12,000
Speaker 1: even too close to the Royales sometimes, but I kind

83
00:05:12,000 --> 00:05:16,520
Speaker 1: of have confidence that it's going to work. And I

84
00:05:16,560 --> 00:05:20,880
Speaker 1: think that's how I always move forward with confidence, right, So,

85
00:05:20,920 --> 00:05:22,600
Speaker 1: without confidence, I think a lot of people are like,

86
00:05:23,480 --> 00:05:26,839
Speaker 1: you know, it's scary. You know, you have to make payroll,

87
00:05:27,880 --> 00:05:31,600
Speaker 1: as you know, as you know, So can you tell

88
00:05:31,680 --> 00:05:33,680
Speaker 1: us a little about your journey? I know you were

89
00:05:34,000 --> 00:05:40,000
Speaker 1: born in Ventura, Yeah, okay, and went to high school

90
00:05:40,000 --> 00:05:43,440
Speaker 1: there or whatever I imagine, and then I did. And

91
00:05:43,480 --> 00:05:46,360
Speaker 1: then apparently since you've been with your wife so long

92
00:05:46,560 --> 00:05:49,279
Speaker 1: and you are forty two, as we spoke about earlier,

93
00:05:50,600 --> 00:05:53,880
Speaker 1: that would make you high school sweethearts with your wife

94
00:05:53,920 --> 00:05:57,640
Speaker 1: who you met when you were fifteen. You said, yep, yeah,

95
00:05:57,839 --> 00:06:01,640
Speaker 1: all right, so true, all true. Janine, the lovely Janine.

96
00:06:01,800 --> 00:06:03,039
Speaker 1: So do you want to tell us a little about

97
00:06:03,080 --> 00:06:06,400
Speaker 1: Janine and like how you fell in love and also

98
00:06:07,279 --> 00:06:11,240
Speaker 1: how at fifteen, like are you no stredamis? How did

99
00:06:11,240 --> 00:06:15,000
Speaker 1: you know that she was the one for you? Actually?

100
00:06:15,279 --> 00:06:18,960
Speaker 1: So we so I actually fell in love with her

101
00:06:19,000 --> 00:06:20,880
Speaker 1: for a minute. What first day of freshman year of

102
00:06:20,920 --> 00:06:26,520
Speaker 1: high school, we had first period health together and she

103
00:06:26,640 --> 00:06:33,080
Speaker 1: walked in and it was an immediate attraction. I mean,

104
00:06:33,120 --> 00:06:35,640
Speaker 1: I still remember what she was wearing all those years

105
00:06:35,640 --> 00:06:38,160
Speaker 1: ago now, so yep, it's amazing. We got a lot,

106
00:06:38,200 --> 00:06:40,760
Speaker 1: you know. So we've interviewed tons of people now at

107
00:06:40,760 --> 00:06:43,200
Speaker 1: this point, you know, and most of them likely long term,

108
00:06:43,680 --> 00:06:45,880
Speaker 1: a lot of them long term relationships. And it always

109
00:06:45,960 --> 00:06:48,360
Speaker 1: starts with and I like to say this for everyone.

110
00:06:48,680 --> 00:06:50,799
Speaker 1: You ever have someone that's like, you know, a friend

111
00:06:50,800 --> 00:06:53,800
Speaker 1: and they're like going on a date. They're like, yeah,

112
00:06:53,800 --> 00:06:55,640
Speaker 1: it's my second or third date, Like, I don't know

113
00:06:55,680 --> 00:06:57,880
Speaker 1: if I like him. I'm like just stop. Yeah, I'm

114
00:06:57,920 --> 00:07:01,200
Speaker 1: like stop. It either fucking hits you and you're like

115
00:07:01,240 --> 00:07:04,080
Speaker 1: we want to be with her, or it doesn't. It's

116
00:07:04,279 --> 00:07:07,400
Speaker 1: you can't, right, it hurts that you're not, you know,

117
00:07:07,440 --> 00:07:09,960
Speaker 1: so it's like, come on, you'll feel it, right, Yeah,

118
00:07:10,000 --> 00:07:12,600
Speaker 1: we got I got I knew, I knew right away.

119
00:07:12,680 --> 00:07:15,400
Speaker 1: For her, not so much. It took a couple of years.

120
00:07:15,640 --> 00:07:17,440
Speaker 1: So you were a little a little creepy, just a

121
00:07:17,440 --> 00:07:21,080
Speaker 1: little creepy. Yeah, I mean the friend we got into

122
00:07:21,120 --> 00:07:23,560
Speaker 1: the friend zone vibe, and then you never know if

123
00:07:23,600 --> 00:07:25,480
Speaker 1: you can, like, you know, how do you turn the

124
00:07:25,560 --> 00:07:29,360
Speaker 1: friend zone into the love zone. I've found. I found

125
00:07:29,400 --> 00:07:32,280
Speaker 1: that it's the best. That's how, that's how you create

126
00:07:32,360 --> 00:07:35,080
Speaker 1: lasting one if you can't. Yeah, I got a girlfriend

127
00:07:36,160 --> 00:07:40,560
Speaker 1: and she and Janine went, wait what you you? I

128
00:07:40,560 --> 00:07:43,080
Speaker 1: thought you were like in love with me And I said, well,

129
00:07:43,120 --> 00:07:47,400
Speaker 1: I mean I was, and you weren't available you want Yeah,

130
00:07:47,440 --> 00:07:50,160
Speaker 1: so I mean so anyways, yeah, it worked out and

131
00:07:50,280 --> 00:07:52,480
Speaker 1: we kind of had a We had a great high school.

132
00:07:52,560 --> 00:07:55,120
Speaker 1: She was a cheerleader and I played water polo and

133
00:07:56,280 --> 00:07:59,200
Speaker 1: that's where the broad shoulders come from. Yeah. You know,

134
00:07:59,240 --> 00:08:02,040
Speaker 1: once you play water polo you just had, doesn't change

135
00:08:02,040 --> 00:08:04,680
Speaker 1: your body. I swear to god, those waterplos still a

136
00:08:04,720 --> 00:08:08,520
Speaker 1: swimmer and still still surf and so yeah, I mean

137
00:08:08,560 --> 00:08:12,080
Speaker 1: that the shoulders are are not shrinking anytime. It's amazing.

138
00:08:12,320 --> 00:08:14,679
Speaker 1: But I think, you know, we we had a great

139
00:08:14,760 --> 00:08:17,360
Speaker 1: high school. And then when I when I left, I

140
00:08:17,440 --> 00:08:20,800
Speaker 1: fell in love with surfing in high school and um

141
00:08:22,040 --> 00:08:25,280
Speaker 1: ultimately fell in love with surf films. And before saying Archer,

142
00:08:25,320 --> 00:08:27,720
Speaker 1: before I had the idea for saying Archer, I was

143
00:08:27,760 --> 00:08:34,160
Speaker 1: a filmmaker for twelve years and making documentaries and directing

144
00:08:34,240 --> 00:08:39,640
Speaker 1: music videos, and um, I was doing it, you know,

145
00:08:39,720 --> 00:08:44,000
Speaker 1: like I was a working filmmaker and supporting us and um,

146
00:08:44,040 --> 00:08:47,400
Speaker 1: I don't know, I don't know what's harder is, you know,

147
00:08:47,520 --> 00:08:50,200
Speaker 1: being you know, creating these beverage businesses or like being

148
00:08:50,200 --> 00:08:53,440
Speaker 1: a working filmmaker's fucking hard man. Well, you know, I

149
00:08:53,480 --> 00:08:57,520
Speaker 1: think that the gig economy, you know, personally, I want,

150
00:08:57,640 --> 00:08:59,320
Speaker 1: I want, you know, I once did a couple of

151
00:08:59,320 --> 00:09:02,120
Speaker 1: real estate and it's it's a similar thing. It's like

152
00:09:02,160 --> 00:09:05,360
Speaker 1: you're doing this whole project and then you got to

153
00:09:05,400 --> 00:09:09,600
Speaker 1: go to the next one. And I think that I

154
00:09:09,640 --> 00:09:12,680
Speaker 1: think it's I look at it as like either it's

155
00:09:12,679 --> 00:09:17,560
Speaker 1: sort of like it's transactional or it's like brand building.

156
00:09:17,679 --> 00:09:21,080
Speaker 1: So I think you were building your brand as a

157
00:09:21,120 --> 00:09:26,160
Speaker 1: filmmaker through a series of transactions, but when you decided

158
00:09:26,200 --> 00:09:29,320
Speaker 1: to build a company, you could there was no there's

159
00:09:29,400 --> 00:09:32,160
Speaker 1: nothing you know, don't forget you're trying to create images

160
00:09:32,160 --> 00:09:36,040
Speaker 1: of other people's visions during your film, but ultimately, you know,

161
00:09:36,200 --> 00:09:39,280
Speaker 1: the compilation that becomes you, like as what you're known for.

162
00:09:39,880 --> 00:09:43,120
Speaker 1: But with with with the business. And my guess is

163
00:09:44,240 --> 00:09:46,880
Speaker 1: some of the reason why it was so successful is

164
00:09:46,920 --> 00:09:50,120
Speaker 1: because in any business today you have to be able

165
00:09:50,120 --> 00:09:52,840
Speaker 1: to tell a really good narrative, and you obviously knew

166
00:09:52,880 --> 00:09:55,760
Speaker 1: how to tell really good narratives and make them interesting,

167
00:09:55,840 --> 00:09:58,760
Speaker 1: and so you use that to business. So but I think,

168
00:09:58,840 --> 00:10:01,960
Speaker 1: like for me personally, I used to be an investment banker,

169
00:10:02,520 --> 00:10:03,880
Speaker 1: and you can make a lot of dobe being an

170
00:10:03,880 --> 00:10:06,880
Speaker 1: investment banker, but it's transactional, Like the end of the day,

171
00:10:06,920 --> 00:10:09,800
Speaker 1: you're like, I did seven deals and I made this

172
00:10:10,000 --> 00:10:13,920
Speaker 1: much in fees, right, and it's like it's a little

173
00:10:13,920 --> 00:10:17,719
Speaker 1: soul sucking, you know, I guess. But of course if

174
00:10:17,720 --> 00:10:19,839
Speaker 1: you create a firm and you know, like, of course

175
00:10:19,880 --> 00:10:22,440
Speaker 1: you could be an entreneur within banking and whatever. But

176
00:10:22,520 --> 00:10:26,440
Speaker 1: I think for me, even when I was when I could,

177
00:10:26,520 --> 00:10:28,600
Speaker 1: I always said I could do the corporate thing, like

178
00:10:28,880 --> 00:10:32,960
Speaker 1: I have the capacity to do it, but I just

179
00:10:33,000 --> 00:10:35,439
Speaker 1: don't have like the desire to do it, like to

180
00:10:36,360 --> 00:10:39,360
Speaker 1: not just do my own thing and just have my

181
00:10:39,360 --> 00:10:42,800
Speaker 1: own destiny like good, bad Or and different. I always

182
00:10:42,840 --> 00:10:45,080
Speaker 1: like to say answer Pritch and I were like, we

183
00:10:45,120 --> 00:10:48,360
Speaker 1: answer to ourselves and God, But I don't even know

184
00:10:48,360 --> 00:10:50,120
Speaker 1: if God exists. But you know what I'm saying, It's

185
00:10:50,160 --> 00:10:52,800
Speaker 1: like that's the thing, you know, it's like but you

186
00:10:52,840 --> 00:10:55,720
Speaker 1: know it's scary, but it's it's exhilarating at the same

187
00:10:55,720 --> 00:10:59,200
Speaker 1: time for sure. So you were a filmmaker and what

188
00:10:59,240 --> 00:11:02,120
Speaker 1: did you need do Janine like holding the camera? Like

189
00:11:02,160 --> 00:11:04,079
Speaker 1: how does this work? Do you guys work together? Because

190
00:11:04,160 --> 00:11:07,240
Speaker 1: my wife and I did not work other until fifteen

191
00:11:07,280 --> 00:11:09,040
Speaker 1: years ago, So our first half our life, we didn't

192
00:11:09,080 --> 00:11:11,600
Speaker 1: work together, and now we do. Yeah, we don't. Yeah,

193
00:11:11,640 --> 00:11:15,480
Speaker 1: we don't know. She works now, she works at Ashland

194
00:11:16,040 --> 00:11:18,880
Speaker 1: U doing a you know a bunch of different things.

195
00:11:18,920 --> 00:11:22,640
Speaker 1: But yeah, I know we've never you know, throughout my career,

196
00:11:22,800 --> 00:11:26,920
Speaker 1: we've never worked together, so which I think has been good.

197
00:11:26,960 --> 00:11:30,600
Speaker 1: I mean, it's definitely been It's definitely been a challenge.

198
00:11:30,840 --> 00:11:34,080
Speaker 1: And I think if we were working together, especially when

199
00:11:34,120 --> 00:11:36,800
Speaker 1: I moved, when we moved down here from Ventura to

200
00:11:36,880 --> 00:11:39,280
Speaker 1: do Saint Archer, I think it would have been that

201
00:11:39,440 --> 00:11:42,600
Speaker 1: probably would have been the end of us, to be honest. Yeah,

202
00:11:42,720 --> 00:11:45,800
Speaker 1: so you've you've found that it worked. You know. It's

203
00:11:45,800 --> 00:11:47,679
Speaker 1: funny when we were both when rich and I were

204
00:11:47,720 --> 00:11:49,240
Speaker 1: I mean I was a banker's working my ass off

205
00:11:49,280 --> 00:11:52,360
Speaker 1: and she was just starting her style and career working

206
00:11:52,360 --> 00:11:55,520
Speaker 1: her ass off. I think when you're young without kids,

207
00:11:55,520 --> 00:12:00,640
Speaker 1: it's it's it's great. But I do think Rachel and

208
00:12:00,679 --> 00:12:02,600
Speaker 1: I like, I kind of like the fact that we

209
00:12:02,640 --> 00:12:06,520
Speaker 1: do work together now that we have kids, because it's

210
00:12:06,559 --> 00:12:08,600
Speaker 1: sort of like you just roll, you know, we just

211
00:12:08,640 --> 00:12:11,480
Speaker 1: like roll together as a tribe more or less like

212
00:12:11,559 --> 00:12:14,720
Speaker 1: a business trip could be it doesn't really matter. So

213
00:12:15,200 --> 00:12:18,200
Speaker 1: I kind of like that, you know. And also so

214
00:12:18,240 --> 00:12:19,839
Speaker 1: like we're so busy. It's just like I don't know

215
00:12:19,880 --> 00:12:21,520
Speaker 1: what else I'm gonna talk about not talk about, but

216
00:12:21,600 --> 00:12:24,960
Speaker 1: it's like it's just I don't want to come home

217
00:12:25,000 --> 00:12:27,680
Speaker 1: and be like, Okay, this is what happened at work today, honey,

218
00:12:27,720 --> 00:12:30,720
Speaker 1: because it would be like eleven hours long. You know,

219
00:12:31,960 --> 00:12:34,000
Speaker 1: we never get through it. So it's just kind of

220
00:12:34,080 --> 00:12:37,640
Speaker 1: cool that she's there for it, because, like I, it

221
00:12:37,880 --> 00:12:40,040
Speaker 1: takes a certain like what she deals with what I do,

222
00:12:40,160 --> 00:12:44,400
Speaker 1: it's like a certain like weirdness that like there's a

223
00:12:44,400 --> 00:12:46,600
Speaker 1: certain trust, there's a certain like I don't know how

224
00:12:46,600 --> 00:12:48,960
Speaker 1: to explain it, but we navigate a lot of things.

225
00:12:49,040 --> 00:12:51,480
Speaker 1: So it's good that we're partners in that way, you think.

226
00:12:52,320 --> 00:12:59,080
Speaker 1: But yeah, so you were a somewhat accomplished filmmaker, we'll

227
00:12:59,080 --> 00:13:01,000
Speaker 1: call it. And even if you weren't, we're going with it.

228
00:13:02,320 --> 00:13:07,959
Speaker 1: Very accomplished, very accomplished. Oh my god, an award winning filmmaker.

229
00:13:08,440 --> 00:13:11,440
Speaker 1: We have an award woman film. I can't speak today.

230
00:13:12,000 --> 00:13:13,960
Speaker 1: Must have been the tequila. I went to a tequila

231
00:13:14,400 --> 00:13:17,480
Speaker 1: launch last night, I believe it or not. Not a launch,

232
00:13:17,520 --> 00:13:21,640
Speaker 1: a launch of the extra on Jehoe. Yeah, very nice,

233
00:13:22,120 --> 00:13:24,680
Speaker 1: great product. But anyway, so you're in the liquor business

234
00:13:24,720 --> 00:13:27,760
Speaker 1: or you decided, so you were doing films and then

235
00:13:27,800 --> 00:13:31,920
Speaker 1: what gave you the idea that you wanted to do

236
00:13:31,960 --> 00:13:37,040
Speaker 1: you like love beer? I don't like. Was it like

237
00:13:37,040 --> 00:13:39,199
Speaker 1: a widget to you? And is this all made up

238
00:13:39,360 --> 00:13:42,520
Speaker 1: the passion? It's all a narrative, isn't it. Yeah, yeah,

239
00:13:42,520 --> 00:13:46,200
Speaker 1: it kind of is, I think. I m so. I

240
00:13:46,240 --> 00:13:49,360
Speaker 1: was in Puerto Rico on a surf trip. A couple

241
00:13:49,400 --> 00:13:52,680
Speaker 1: of my buddies are on tour at the time, and

242
00:13:53,679 --> 00:13:57,560
Speaker 1: Tequila business approach them about investing in the company and

243
00:13:57,760 --> 00:14:01,440
Speaker 1: being an ambassador for the business, and I I said,

244
00:14:01,520 --> 00:14:03,480
Speaker 1: I was like, I don't know about tequila. You know,

245
00:14:03,760 --> 00:14:06,719
Speaker 1: I don't know if that's the best call. But if

246
00:14:06,760 --> 00:14:09,000
Speaker 1: you guys wanted to do a beer, be a part

247
00:14:09,040 --> 00:14:11,280
Speaker 1: of a beer. I mean, everybody drinks beer for the

248
00:14:11,280 --> 00:14:14,240
Speaker 1: most part, like that makes that makes sense, right? Um?

249
00:14:15,160 --> 00:14:17,920
Speaker 1: And then you know, for the films I made, we're

250
00:14:17,960 --> 00:14:21,520
Speaker 1: surf documentaries, skate and and so all my friends are

251
00:14:21,840 --> 00:14:24,880
Speaker 1: a lot of my friends are pro skaters and surfers

252
00:14:24,880 --> 00:14:28,400
Speaker 1: and um, and I thought, I wonder why there's never

253
00:14:28,440 --> 00:14:33,240
Speaker 1: been a beer that's come from our culture of skateboarding

254
00:14:33,240 --> 00:14:36,480
Speaker 1: and surfing and film and art photography, right, everything that

255
00:14:36,560 --> 00:14:41,480
Speaker 1: kind of makes up the real authentic kind of skateboard lifestyle.

256
00:14:41,680 --> 00:14:45,720
Speaker 1: Not not so much what's you know, portrayed in the

257
00:14:45,720 --> 00:14:49,840
Speaker 1: Mountain commercials. Yeah, that's all fucking garbage, right. So I

258
00:14:49,880 --> 00:14:52,960
Speaker 1: think the I was like, you know, why not, why

259
00:14:53,040 --> 00:14:54,600
Speaker 1: not a beer? It's like the one thing all of

260
00:14:54,640 --> 00:14:57,200
Speaker 1: us drank, And I knew I could bring everybody together.

261
00:14:57,360 --> 00:15:01,720
Speaker 1: And I think my passion was really, um, I mean,

262
00:15:01,760 --> 00:15:05,280
Speaker 1: it's fun to drink with my friends and family, but

263
00:15:05,760 --> 00:15:08,600
Speaker 1: really I think my passion was in building brands, not

264
00:15:08,720 --> 00:15:11,360
Speaker 1: so much anything else. Ye, And I just kind of

265
00:15:11,840 --> 00:15:15,080
Speaker 1: picked craft beer. You know, we were drinking craft beer

266
00:15:15,120 --> 00:15:18,360
Speaker 1: at the time. Like none of us were like diehard fans,

267
00:15:18,440 --> 00:15:20,440
Speaker 1: it was just what we were drinking. Did you have

268
00:15:20,840 --> 00:15:22,520
Speaker 1: did you have partners with you? Like a couple of

269
00:15:22,520 --> 00:15:25,120
Speaker 1: these buddies. Were they part of this situation or yeah?

270
00:15:25,120 --> 00:15:26,600
Speaker 1: I mean they were like how did it work? So,

271
00:15:26,920 --> 00:15:29,080
Speaker 1: because I do want to understand the business, like how

272
00:15:29,080 --> 00:15:32,360
Speaker 1: it happened, how it came to be. Yeah, so did

273
00:15:32,400 --> 00:15:34,960
Speaker 1: you have business training, like or did you just figuring

274
00:15:35,000 --> 00:15:37,080
Speaker 1: it out on the fly? And how I didn't go

275
00:15:37,120 --> 00:15:39,520
Speaker 1: to I was a horrible student, didn't go to college,

276
00:15:42,040 --> 00:15:45,160
Speaker 1: just started becoming a filmmaker. By the way, this company

277
00:15:45,200 --> 00:15:47,600
Speaker 1: that we invested in, which is probably one of the

278
00:15:47,640 --> 00:15:51,880
Speaker 1: most amazing, most valuable companies being created, dropped that of

279
00:15:51,920 --> 00:15:56,600
Speaker 1: high school. Yeah, smartest kid, I know. Yeah, it's it

280
00:15:56,680 --> 00:15:58,520
Speaker 1: was like smarter than the high school. So it's like

281
00:15:58,560 --> 00:16:00,680
Speaker 1: makes sense. He's like, I'm out of here. Yeah. Literally,

282
00:16:00,680 --> 00:16:05,360
Speaker 1: I was never I was a horrible, horrible student, but um,

283
00:16:05,600 --> 00:16:09,600
Speaker 1: yeah for me. Paul Rodriguez, who's a pro skater from

284
00:16:09,600 --> 00:16:13,240
Speaker 1: Los Angeles, and Mikey Taylor who's a pro skater from

285
00:16:13,360 --> 00:16:16,440
Speaker 1: lay they were at the time. You know, Paul was

286
00:16:16,480 --> 00:16:19,480
Speaker 1: the face of Nike and and Mike was the face

287
00:16:19,520 --> 00:16:23,240
Speaker 1: of DC and you know, they they put money into

288
00:16:23,280 --> 00:16:25,960
Speaker 1: the business before I did a capital raise, which I

289
00:16:26,240 --> 00:16:28,840
Speaker 1: didn't know what a capital raise was, but kind of

290
00:16:28,880 --> 00:16:32,000
Speaker 1: like you know when I had the idea, I went

291
00:16:32,040 --> 00:16:34,920
Speaker 1: home and told Janine that we were moving to San

292
00:16:34,960 --> 00:16:37,880
Speaker 1: Diego and I'm gonna do Saint Archer. By the way,

293
00:16:37,920 --> 00:16:41,080
Speaker 1: that's so manly of you. You just got home and

294
00:16:41,120 --> 00:16:45,920
Speaker 1: you said, yo, babee. First, yeah, is my dinner on

295
00:16:46,040 --> 00:16:49,880
Speaker 1: the table. Second, we're moving to San Diego. And you

296
00:16:49,920 --> 00:16:54,600
Speaker 1: had nothing to say about it. Yeah, she yeah, Thank

297
00:16:54,640 --> 00:16:56,800
Speaker 1: God for me. I wish it was like that cool

298
00:16:56,880 --> 00:17:01,600
Speaker 1: and manly. It It definitely wasn't, I think, you know,

299
00:17:01,760 --> 00:17:05,920
Speaker 1: she she Um, My daughter was three and a half

300
00:17:05,920 --> 00:17:08,200
Speaker 1: and my oldest son was six months at a time,

301
00:17:08,640 --> 00:17:14,200
Speaker 1: and Janine was supportive and um found us a place

302
00:17:14,240 --> 00:17:19,119
Speaker 1: to live either way, Honestly, time and time again. You know,

303
00:17:19,119 --> 00:17:23,359
Speaker 1: I've I've had I've I've had so many moments where

304
00:17:23,440 --> 00:17:26,840
Speaker 1: your wife could just be like nah, b or just

305
00:17:26,880 --> 00:17:29,720
Speaker 1: be annoying, and you know, the good women and like

306
00:17:29,840 --> 00:17:31,960
Speaker 1: get it. The good women you want, they want you

307
00:17:32,000 --> 00:17:34,399
Speaker 1: to do it, you know, with you to me. I mean,

308
00:17:34,440 --> 00:17:36,359
Speaker 1: if you think about like a lot of you know,

309
00:17:37,040 --> 00:17:41,080
Speaker 1: dreams kind of die with people's spouses, yep, right like

310
00:17:41,160 --> 00:17:43,760
Speaker 1: they I mean, so many of mine have died. I'm

311
00:17:43,760 --> 00:17:46,359
Speaker 1: just I've only been able to realize like three to

312
00:17:46,359 --> 00:17:48,880
Speaker 1: four percent I figured out. But you know, I'm living

313
00:17:48,880 --> 00:17:52,159
Speaker 1: for that three or four percent. Yeah, that's a good percentage.

314
00:17:52,320 --> 00:17:55,320
Speaker 1: You know, you'll take it well. I mean, my my

315
00:17:55,560 --> 00:17:58,600
Speaker 1: my brain is pretty active, so I will take that one.

316
00:17:59,280 --> 00:18:04,040
Speaker 1: You know, for me, it was that was a big deal.

317
00:18:04,119 --> 00:18:06,160
Speaker 1: You know. I think a lot of women or men

318
00:18:06,280 --> 00:18:10,080
Speaker 1: in that situation, whoever, whoever's kind of the one doing

319
00:18:10,119 --> 00:18:13,600
Speaker 1: the the entrepreneurship in the family or even wanting to

320
00:18:13,640 --> 00:18:15,919
Speaker 1: start a business, that you're not an entrepreneur. You just

321
00:18:15,920 --> 00:18:18,200
Speaker 1: want to start a business, right, There's a big difference. Yeah.

322
00:18:18,200 --> 00:18:20,760
Speaker 1: And I also do you feel like I find there's

323
00:18:20,760 --> 00:18:23,040
Speaker 1: always two different people whenever I talked to like a

324
00:18:23,080 --> 00:18:26,720
Speaker 1: new business idea or whatever. There are people that like

325
00:18:28,480 --> 00:18:30,479
Speaker 1: want to help you, like think through it and like

326
00:18:30,600 --> 00:18:32,880
Speaker 1: figure it out. And then are the people that want

327
00:18:32,880 --> 00:18:37,040
Speaker 1: you to tell you why it won't work and everybody

328
00:18:37,080 --> 00:18:38,760
Speaker 1: and you know what it is, It's so funny. I

329
00:18:38,840 --> 00:18:42,120
Speaker 1: feel like, probably I imagine that people are telling you, like, oh,

330
00:18:42,160 --> 00:18:44,520
Speaker 1: that's crazy, you don't really fee a business or whatever,

331
00:18:44,560 --> 00:18:47,879
Speaker 1: write the usual ship yea. And what's funny is what

332
00:18:48,000 --> 00:18:52,240
Speaker 1: I found, which is like it's eighty percent of it

333
00:18:52,280 --> 00:18:55,480
Speaker 1: is like you started it, do you know what I mean?

334
00:18:55,960 --> 00:19:00,320
Speaker 1: It's like, actually I incorporated the business, so now I'm

335
00:19:00,359 --> 00:19:03,919
Speaker 1: doing it and I'm kind of smart and resourceful and

336
00:19:04,000 --> 00:19:05,960
Speaker 1: like from this day forward, I'm going to kind of

337
00:19:06,000 --> 00:19:09,679
Speaker 1: figure it out. And you'd be surprised at how many

338
00:19:09,720 --> 00:19:12,439
Speaker 1: people just either don't have the confidence, like they'll be

339
00:19:12,440 --> 00:19:14,960
Speaker 1: like like even I have this business now and like

340
00:19:15,000 --> 00:19:17,159
Speaker 1: I have some partners. And it's funny because you know,

341
00:19:17,280 --> 00:19:20,320
Speaker 1: I'm I'm you know, I'm kind of great. I've been

342
00:19:20,359 --> 00:19:23,480
Speaker 1: there like fucking pay well, you know, a whole thing,

343
00:19:23,480 --> 00:19:26,760
Speaker 1: you know, gritty shit, and they're like, oh my god,

344
00:19:26,760 --> 00:19:29,760
Speaker 1: another company in our space. I'm like, oh amazing. I'm like,

345
00:19:30,119 --> 00:19:33,160
Speaker 1: let me ask you a question. How many pizza chains

346
00:19:33,160 --> 00:19:36,280
Speaker 1: are there? Dominoes? But I'm like this is good, you know,

347
00:19:36,320 --> 00:19:38,639
Speaker 1: like the more the better, Like you know, it's just

348
00:19:38,680 --> 00:19:41,680
Speaker 1: like you gotta look at everything is like it's validation,

349
00:19:42,000 --> 00:19:44,439
Speaker 1: not a risk or not a reason to not do

350
00:19:44,520 --> 00:19:47,399
Speaker 1: it anyway. It's just funny how people think about certain

351
00:19:47,440 --> 00:19:52,359
Speaker 1: things and ye and sometimes and it's probably in your case,

352
00:19:54,440 --> 00:19:56,280
Speaker 1: a lot of people that I know that actually are

353
00:19:56,359 --> 00:20:02,159
Speaker 1: pretty smart and you know, I guess knowledgeable in like finance.

354
00:20:03,240 --> 00:20:05,160
Speaker 1: They don't want to do it because if you really

355
00:20:05,200 --> 00:20:07,920
Speaker 1: look at it, it's fucking risky. And maybe in your case,

356
00:20:07,960 --> 00:20:10,439
Speaker 1: you're like, I don't know, I'll do it and like

357
00:20:10,640 --> 00:20:13,760
Speaker 1: sometimes like too much, like we always say, analysis paralysis,

358
00:20:13,840 --> 00:20:16,680
Speaker 1: you know, And so you probably are like I could

359
00:20:16,680 --> 00:20:18,720
Speaker 1: do this and just did it and that's what made

360
00:20:18,760 --> 00:20:21,400
Speaker 1: it work, probably as opposed to think all the reason

361
00:20:21,440 --> 00:20:23,959
Speaker 1: you couldn't do it. Yeah, I mean I think if

362
00:20:24,000 --> 00:20:27,640
Speaker 1: you think like that, you're probably an employee, not so

363
00:20:27,760 --> 00:20:30,679
Speaker 1: much a business owner or an entrepreneur, right, yeah, But

364
00:20:30,720 --> 00:20:32,639
Speaker 1: I think that's where a lot of people go wrong,

365
00:20:32,840 --> 00:20:36,240
Speaker 1: is they I think people want to say they're an

366
00:20:36,359 --> 00:20:39,040
Speaker 1: entrepreneur because it's like a sexy thing to say that.

367
00:20:39,080 --> 00:20:42,840
Speaker 1: The media has created this like you know, perception of

368
00:20:42,840 --> 00:20:46,600
Speaker 1: what that is, when really and you know, most people

369
00:20:46,760 --> 00:20:49,639
Speaker 1: are not that, which is fine. I think the best

370
00:20:49,680 --> 00:20:51,439
Speaker 1: thing that people can do is like just look in

371
00:20:51,440 --> 00:20:53,280
Speaker 1: the mirror and be honest, like, are you really that

372
00:20:53,359 --> 00:20:57,199
Speaker 1: person that wants to start seven different businesses? Are you

373
00:20:57,320 --> 00:21:00,280
Speaker 1: the person that wants to start one business? Are you

374
00:21:00,359 --> 00:21:03,320
Speaker 1: better off working for somebody? And there's you know, people

375
00:21:03,400 --> 00:21:07,360
Speaker 1: just I think they get attracted to certain things that

376
00:21:07,400 --> 00:21:10,600
Speaker 1: maybe they're not. And and then that's and I didn't

377
00:21:10,640 --> 00:21:12,880
Speaker 1: even I didn't start out with this and say I'm

378
00:21:12,880 --> 00:21:16,760
Speaker 1: an entrepreneur. I didn't. I didn't even I didn't even

379
00:21:16,800 --> 00:21:20,000
Speaker 1: really know that, and wasn't even really comfortable even saying

380
00:21:20,040 --> 00:21:25,159
Speaker 1: that about myself until I sold Saint Archer to Cores,

381
00:21:25,320 --> 00:21:29,399
Speaker 1: left Cores and have started you know, six businesses since.

382
00:21:29,520 --> 00:21:33,040
Speaker 1: Right then it's well, now then it's sort of yeah,

383
00:21:33,080 --> 00:21:36,359
Speaker 1: well it's sort of that's who you are. If you

384
00:21:36,440 --> 00:21:40,080
Speaker 1: do it once, yeah, you might have just done it

385
00:21:40,119 --> 00:21:43,760
Speaker 1: if you then you become like, oh, I'm a serial entrepreneur.

386
00:21:43,880 --> 00:21:45,639
Speaker 1: What does that more? So like if you do it

387
00:21:45,720 --> 00:21:48,560
Speaker 1: once and then you just like like stay there, right,

388
00:21:48,560 --> 00:21:51,240
Speaker 1: which is I have you know, plenty of friends that

389
00:21:51,280 --> 00:21:54,720
Speaker 1: have sold businesses and they just work there for twenty

390
00:21:54,720 --> 00:21:57,520
Speaker 1: more years or two more years, or that's who they are.

391
00:21:57,800 --> 00:22:00,920
Speaker 1: Like they they founded this one business, they've been working

392
00:22:00,960 --> 00:22:04,240
Speaker 1: there for whatever they I don't know, ten years ago

393
00:22:04,359 --> 00:22:08,240
Speaker 1: or so they're both still there and amazing, you know,

394
00:22:08,280 --> 00:22:10,320
Speaker 1: I can think of a lot of folks like that.

395
00:22:10,320 --> 00:22:13,960
Speaker 1: That just wasn't for me, right, That wasn't that wasn't

396
00:22:13,960 --> 00:22:18,840
Speaker 1: for me. These days, it could be hard to find

397
00:22:18,880 --> 00:22:21,600
Speaker 1: and hire the right candidates for your small business. That's

398
00:22:21,640 --> 00:22:24,320
Speaker 1: why LinkedIn jobs made it easier to find the people

399
00:22:24,560 --> 00:22:28,439
Speaker 1: you want to talk to faster and for free. I

400
00:22:28,480 --> 00:22:31,120
Speaker 1: can say from experience that it is such a good

401
00:22:31,160 --> 00:22:34,040
Speaker 1: feeling when you interview someone who really feels like they're

402
00:22:34,040 --> 00:22:36,240
Speaker 1: a good fit for your team, and on the other

403
00:22:36,280 --> 00:22:39,360
Speaker 1: side of the coin, it's the worst feeling ever when

404
00:22:39,400 --> 00:22:42,040
Speaker 1: you know that the interviewer having is just not going anywhere.

405
00:22:42,800 --> 00:22:45,679
Speaker 1: LinkedIn jobs will help you find so many good candidates

406
00:22:45,800 --> 00:22:48,399
Speaker 1: that you'll have a hard time choosing between them. And

407
00:22:48,520 --> 00:22:50,720
Speaker 1: let me tell you that's a good problem to have.

408
00:22:51,760 --> 00:22:54,879
Speaker 1: Create a free job post in minutes on LinkedIn jobs

409
00:22:55,000 --> 00:22:58,080
Speaker 1: to reach your network and be on to the world's

410
00:22:58,160 --> 00:23:03,080
Speaker 1: largest professional network of over seven hundred and seventy million people.

411
00:23:03,760 --> 00:23:07,120
Speaker 1: That's a lot of people. Focus on candidates with just

412
00:23:07,240 --> 00:23:10,560
Speaker 1: the right skills and experience, and use screening questions to

413
00:23:10,640 --> 00:23:14,119
Speaker 1: get your role in front of only the most qualified.

414
00:23:14,840 --> 00:23:19,320
Speaker 1: Then use the simple tools on LinkedIn jobs to quickly

415
00:23:19,359 --> 00:23:23,160
Speaker 1: filter and prioritize who you'd like to interview and hire.

416
00:23:23,840 --> 00:23:27,600
Speaker 1: It's why small businesses rate LinkedIn jobs number one in

417
00:23:27,680 --> 00:23:33,439
Speaker 1: delivering quality hires versus leading competitors. LinkedIn Jobs helps you

418
00:23:33,560 --> 00:23:38,119
Speaker 1: find the candidates you want to talk to faster, simple

419
00:23:38,119 --> 00:23:41,760
Speaker 1: as that. Did you know every week nearly forty million

420
00:23:42,000 --> 00:23:47,359
Speaker 1: job seekers visit LinkedIn. That's a lot of people. Post

421
00:23:47,359 --> 00:23:52,879
Speaker 1: your job for free at LinkedIn dot com slash zo

422
00:23:52,960 --> 00:23:59,080
Speaker 1: that's Zoe. That's LinkedIn dot com slash Zoe to post

423
00:23:59,240 --> 00:24:05,800
Speaker 1: your job for free. Terms of conditions do apply. I

424
00:24:05,880 --> 00:24:08,960
Speaker 1: think what you're I mean, you're a creative person, so listen.

425
00:24:09,000 --> 00:24:12,639
Speaker 1: What I found is it's sort of I don't want

426
00:24:12,680 --> 00:24:15,680
Speaker 1: to say because I got to be careful because focus

427
00:24:15,840 --> 00:24:18,600
Speaker 1: is something that I need to always have them back

428
00:24:18,640 --> 00:24:22,840
Speaker 1: of my brain just how I operate. But yeah, I

429
00:24:22,880 --> 00:24:26,439
Speaker 1: mean for me, and I think it has to do

430
00:24:26,480 --> 00:24:29,800
Speaker 1: with the fact that this is how like I used

431
00:24:29,800 --> 00:24:31,520
Speaker 1: to be a banker, right, so what is a banker?

432
00:24:31,520 --> 00:24:35,280
Speaker 1: A banker is is literally you're running like three potential

433
00:24:35,320 --> 00:24:39,200
Speaker 1: deals four you know, two deals that are close to closing,

434
00:24:39,359 --> 00:24:40,960
Speaker 1: four that are in the middle of god knows where.

435
00:24:41,000 --> 00:24:44,000
Speaker 1: You know what I mean, and you're just always so

436
00:24:44,119 --> 00:24:48,080
Speaker 1: I think I was maybe taught to think horizontally, and

437
00:24:48,080 --> 00:24:51,280
Speaker 1: I find people think horizontally or vertically. I have a

438
00:24:51,280 --> 00:24:53,280
Speaker 1: pretty good ability to do vertical when I need to

439
00:24:53,320 --> 00:24:56,040
Speaker 1: and the horizontal when I need to. So I think

440
00:24:56,040 --> 00:24:59,119
Speaker 1: it's almost like navigation and if you think about it directionally.

441
00:24:59,600 --> 00:25:02,120
Speaker 1: And but because of that, it's like if I look

442
00:25:02,160 --> 00:25:05,000
Speaker 1: around what we have and we have two venture funds,

443
00:25:05,040 --> 00:25:07,520
Speaker 1: we have three operating companies, and then we have a

444
00:25:07,560 --> 00:25:11,080
Speaker 1: capital you know, private equity that we own like three

445
00:25:11,080 --> 00:25:14,960
Speaker 1: other pieces of company, and it's like plus five Rachel,

446
00:25:15,000 --> 00:25:16,920
Speaker 1: we have this podcast. You know, we have a lot

447
00:25:17,080 --> 00:25:20,600
Speaker 1: going on. But in a weird way, it's it's sort

448
00:25:20,640 --> 00:25:22,720
Speaker 1: of what I do. I don't I think if I

449
00:25:22,800 --> 00:25:27,480
Speaker 1: had one business, I would be like bored. I don't know.

450
00:25:27,880 --> 00:25:30,720
Speaker 1: I think it's for me. It's like and also what's

451
00:25:30,800 --> 00:25:33,520
Speaker 1: interesting I think what you were saying earlier is like

452
00:25:33,600 --> 00:25:36,480
Speaker 1: people starting business is I find that there are people

453
00:25:36,520 --> 00:25:38,960
Speaker 1: that start businesses because I see everyone else doing it,

454
00:25:39,240 --> 00:25:42,080
Speaker 1: and it's sort of like, wait, it's like putting together

455
00:25:42,160 --> 00:25:46,359
Speaker 1: a puzzle and I see, but that may or may

456
00:25:46,440 --> 00:25:49,359
Speaker 1: not be for the right reason, right, And I always

457
00:25:49,400 --> 00:25:52,240
Speaker 1: find like this whole venture thing is really an accident.

458
00:25:52,400 --> 00:25:53,879
Speaker 1: It's not an accident. I've always done it and I

459
00:25:53,880 --> 00:25:57,280
Speaker 1: always loved it. Because I've loved it, I'm kind of

460
00:25:57,320 --> 00:25:59,199
Speaker 1: good at it, and because I'm good at it now

461
00:25:59,280 --> 00:26:01,080
Speaker 1: people want to do it with me. You know. It's

462
00:26:01,119 --> 00:26:04,240
Speaker 1: like makes sense, right, you know. But I didn't wake

463
00:26:04,320 --> 00:26:06,119
Speaker 1: up one day and be like, oh, I want to

464
00:26:07,480 --> 00:26:10,120
Speaker 1: be a venture capitalist and I and even today I don't.

465
00:26:10,160 --> 00:26:13,960
Speaker 1: I wouldn't describe myself that way, similar to what you're saying.

466
00:26:14,000 --> 00:26:16,840
Speaker 1: It's like, please, I like one little baby, one little

467
00:26:16,880 --> 00:26:18,800
Speaker 1: baby fund, you know, like that's not really being a

468
00:26:18,880 --> 00:26:22,720
Speaker 1: venture capitalist, but I'm more of a known entrepreneur whatever. Yeah,

469
00:26:22,720 --> 00:26:25,120
Speaker 1: I think it's I think it's it's it's always good

470
00:26:25,160 --> 00:26:28,040
Speaker 1: when you can figure out what you are, you know,

471
00:26:28,840 --> 00:26:30,520
Speaker 1: so then it makes it that it makes it that

472
00:26:30,640 --> 00:26:32,879
Speaker 1: much easier to kind of get some clarity on what

473
00:26:33,000 --> 00:26:35,360
Speaker 1: you want to do with your time. You know. Yeah,

474
00:26:35,600 --> 00:26:39,080
Speaker 1: so so you sold the business and then you from there,

475
00:26:41,040 --> 00:26:46,280
Speaker 1: you know, you I guess made some dough mazletov and

476
00:26:46,359 --> 00:26:48,800
Speaker 1: then like you're like, Okay, now that I've done it before,

477
00:26:49,000 --> 00:26:50,720
Speaker 1: I could do this again, or I want to do

478
00:26:50,800 --> 00:26:53,040
Speaker 1: it again, or I need to prove to somebody, or

479
00:26:53,880 --> 00:26:57,120
Speaker 1: do you need money? Like what's what's the motivation? Yeah,

480
00:26:57,320 --> 00:27:00,399
Speaker 1: probably just the challenge of doing it again, you know.

481
00:27:00,600 --> 00:27:07,720
Speaker 1: And I think wanting to compete and disrupt is the

482
00:27:08,119 --> 00:27:11,840
Speaker 1: is really the motivator. I think continuing to do that

483
00:27:12,320 --> 00:27:16,359
Speaker 1: and it is really what keeps me doing it. Building

484
00:27:16,440 --> 00:27:22,080
Speaker 1: brands and kind of just yeah, just disrupting is probably

485
00:27:22,160 --> 00:27:25,960
Speaker 1: the biggest thing. Like I enjoy the you know they

486
00:27:26,080 --> 00:27:28,159
Speaker 1: kind of like when there's bigger brands in the market

487
00:27:28,359 --> 00:27:31,680
Speaker 1: and you know, can you start from scratch and and

488
00:27:31,960 --> 00:27:35,520
Speaker 1: give them a run? You know? And do you have

489
00:27:35,680 --> 00:27:38,879
Speaker 1: that ability to do that? I think challenging myself with that.

490
00:27:39,040 --> 00:27:42,280
Speaker 1: It's always I don't know when you when you first

491
00:27:42,400 --> 00:27:45,000
Speaker 1: when you first were raising money, like so how did

492
00:27:45,080 --> 00:27:48,159
Speaker 1: that go? Where people like like so your buddy, your

493
00:27:48,160 --> 00:27:50,840
Speaker 1: buddies putting money because they like loved you, right or whatever,

494
00:27:51,200 --> 00:27:52,760
Speaker 1: and they were like cool and they were like making

495
00:27:52,800 --> 00:27:54,600
Speaker 1: money in the tour and they're like I'll put in whatever,

496
00:27:54,640 --> 00:27:57,160
Speaker 1: whether they've been like fifty rand each or something like yep,

497
00:27:57,400 --> 00:28:00,440
Speaker 1: pretty pretty close. Yeah yeah. So you're like, so that's

498
00:28:00,680 --> 00:28:05,119
Speaker 1: literally your seed, friends and family round more or less, right,

499
00:28:05,240 --> 00:28:08,280
Speaker 1: so you can like create a logo, figure it out, right,

500
00:28:08,320 --> 00:28:10,960
Speaker 1: all that shit and then and then what happened because

501
00:28:10,960 --> 00:28:14,600
Speaker 1: you can't create a business that way? What happened next? Right? Yeah,

502
00:28:14,760 --> 00:28:20,960
Speaker 1: we so we raised three million dollars um, which I

503
00:28:21,080 --> 00:28:23,720
Speaker 1: didn't I didn't know what a capital raise was when

504
00:28:23,920 --> 00:28:25,920
Speaker 1: when I went out to raise money for Saint Archer

505
00:28:26,000 --> 00:28:29,600
Speaker 1: or just kind of learned along the way. And like

506
00:28:29,760 --> 00:28:32,679
Speaker 1: I said, I think you know I wasn't from beer, right,

507
00:28:32,760 --> 00:28:34,800
Speaker 1: I didn't. I didn't know. It's a hard it's a

508
00:28:34,880 --> 00:28:38,120
Speaker 1: hard deal, like, oh, we're raising money. I'm a surfer dude.

509
00:28:38,440 --> 00:28:40,720
Speaker 1: Didn't go to call, Like, it's not an easy deal

510
00:28:40,800 --> 00:28:42,080
Speaker 1: to get. Like, I don't know if I would have

511
00:28:42,560 --> 00:28:44,680
Speaker 1: written a check, right, So who did write the check?

512
00:28:44,760 --> 00:28:47,600
Speaker 1: And what do they see? Or is it just a

513
00:28:47,680 --> 00:28:51,160
Speaker 1: bunch of different people, A bunch of different people, Yeah,

514
00:28:51,240 --> 00:28:55,000
Speaker 1: lots of different investors, I think, like I think people

515
00:28:55,120 --> 00:28:58,280
Speaker 1: probably you know, it is strange to invest in a

516
00:28:58,560 --> 00:29:01,360
Speaker 1: in a beer company when and the guy who's sitting

517
00:29:01,400 --> 00:29:04,520
Speaker 1: in front of you isn't a brewer, doesn't know anybody

518
00:29:04,600 --> 00:29:09,200
Speaker 1: in the beer business, doesn't know anything about the beer business, right, Like, No,

519
00:29:09,480 --> 00:29:13,080
Speaker 1: it sounds a little insane. Yeah, it's it's it's a

520
00:29:13,200 --> 00:29:16,600
Speaker 1: tall order. But I think when people see, like, you know,

521
00:29:16,760 --> 00:29:18,840
Speaker 1: this guy, So let me get this straight. This guy

522
00:29:18,960 --> 00:29:23,320
Speaker 1: just moved his wife and two young kids to a

523
00:29:23,440 --> 00:29:27,360
Speaker 1: city they don't know. And he asked to build this brewery.

524
00:29:27,760 --> 00:29:31,160
Speaker 1: And I just believe in what he's saying, and I

525
00:29:31,680 --> 00:29:35,000
Speaker 1: like the way that it looks. And did you actually

526
00:29:35,040 --> 00:29:39,080
Speaker 1: build a brewery to brew beer? Yeah? Ultimately in the

527
00:29:39,200 --> 00:29:42,160
Speaker 1: end it was seventy thousand square feet. So but at first,

528
00:29:42,200 --> 00:29:44,000
Speaker 1: would you do get like a co packer or something

529
00:29:44,080 --> 00:29:46,880
Speaker 1: to runs for you? Well, we built a brewery straight away,

530
00:29:47,000 --> 00:29:50,160
Speaker 1: straight away, twenty thousand square feet. Yeah, And did you

531
00:29:50,440 --> 00:29:52,720
Speaker 1: I imagine at that point you had to like hire

532
00:29:52,760 --> 00:29:54,720
Speaker 1: a master brewer or something like that. We did. I

533
00:29:54,880 --> 00:30:00,200
Speaker 1: hired three of them, yep, sick and hired know, a

534
00:30:00,280 --> 00:30:03,040
Speaker 1: VP of sales. By the way, I have news for you,

535
00:30:03,280 --> 00:30:06,560
Speaker 1: and I always say this to people. You're ultimately when

536
00:30:06,600 --> 00:30:10,680
Speaker 1: you were you produce movies, right, doing the business is

537
00:30:10,760 --> 00:30:13,880
Speaker 1: not that dissimilar. You're the CEO, You're like, huh, I

538
00:30:14,000 --> 00:30:16,920
Speaker 1: need the DP, I need craft server. You're like, oh,

539
00:30:17,160 --> 00:30:19,680
Speaker 1: I need the master brewer. I need someone that knows

540
00:30:19,720 --> 00:30:21,720
Speaker 1: how to build this that you know, like the set supervise.

541
00:30:21,760 --> 00:30:24,440
Speaker 1: You know, it's really putting the pieces together and getting everyone,

542
00:30:25,400 --> 00:30:28,280
Speaker 1: you know, leading towards the same goal. And that's why

543
00:30:28,320 --> 00:30:30,960
Speaker 1: I actually think you know, you probably knew how to

544
00:30:31,040 --> 00:30:34,200
Speaker 1: do it already, you know what I'm saying, Like, it's

545
00:30:34,440 --> 00:30:36,280
Speaker 1: very so I would say it all the time, like, well,

546
00:30:36,320 --> 00:30:38,760
Speaker 1: what's like that's like producing a movie, because movies like

547
00:30:38,960 --> 00:30:40,600
Speaker 1: they do thirty million dollars. You know, it's like a

548
00:30:40,840 --> 00:30:44,600
Speaker 1: top full beginning, middle end to like they build a website.

549
00:30:44,720 --> 00:30:47,360
Speaker 1: You know, they've marketing promotion. It's like a whole movie together.

550
00:30:47,960 --> 00:30:50,600
Speaker 1: You can put together a brand, right, Like it's it's

551
00:30:51,240 --> 00:30:53,600
Speaker 1: it's more so finding the right people. Once I moved

552
00:30:53,640 --> 00:30:56,720
Speaker 1: down here to help me physical all about the people, right,

553
00:30:56,880 --> 00:31:00,600
Speaker 1: all about the people, and like do you have you know,

554
00:31:00,760 --> 00:31:05,040
Speaker 1: I fortunately had the ability to attract a lot of

555
00:31:05,080 --> 00:31:09,240
Speaker 1: the best folks, which is crazy even then because I

556
00:31:09,400 --> 00:31:13,080
Speaker 1: didn't you know, now it's easier for me to hire

557
00:31:13,200 --> 00:31:16,720
Speaker 1: the best of the best, right, But but then it's like,

558
00:31:17,960 --> 00:31:19,440
Speaker 1: I don't know how I got some of these people

559
00:31:19,480 --> 00:31:21,960
Speaker 1: to say yes. To be honest with you, I mean, well,

560
00:31:22,280 --> 00:31:24,720
Speaker 1: it's like grit, you know. That's but by the way,

561
00:31:24,840 --> 00:31:28,120
Speaker 1: that's I always say that that's how you build enterprise value.

562
00:31:28,760 --> 00:31:31,400
Speaker 1: Like what is what is an enterprise worth? Well, enterprise

563
00:31:31,480 --> 00:31:35,440
Speaker 1: worth like the idea, the people, the revenue can generate

564
00:31:35,560 --> 00:31:38,240
Speaker 1: from that enterprise. And it's like, as you keep getting

565
00:31:38,360 --> 00:31:43,800
Speaker 1: more and more people that are good well on board,

566
00:31:43,920 --> 00:31:47,000
Speaker 1: you start building you know, the enterprise value ultimately, you know,

567
00:31:47,080 --> 00:31:49,240
Speaker 1: and that's kind of what you were doing all along,

568
00:31:50,080 --> 00:31:52,400
Speaker 1: as you were just knocking these people down, like well

569
00:31:52,480 --> 00:31:54,520
Speaker 1: he said yes or she said yeah, yeah. I mean

570
00:31:55,000 --> 00:31:56,840
Speaker 1: you know, once we launched the brand, it kind of

571
00:31:56,920 --> 00:32:00,160
Speaker 1: just went So did you like launch a brewery like

572
00:32:00,200 --> 00:32:02,560
Speaker 1: a bar? I don't know that much about I've never

573
00:32:02,640 --> 00:32:05,800
Speaker 1: got it's all good. Yeah, we launched a brewery, um,

574
00:32:06,080 --> 00:32:08,240
Speaker 1: like I said, a twenty thousand score foot brewery just

575
00:32:08,360 --> 00:32:13,480
Speaker 1: east of La Joya down here, and um, it went

576
00:32:13,600 --> 00:32:16,520
Speaker 1: nuts from right away, like right away, we started selling

577
00:32:16,560 --> 00:32:18,680
Speaker 1: a lot of beer, like I said, I hired a

578
00:32:18,760 --> 00:32:24,520
Speaker 1: VP of sales who who Um, he started his career

579
00:32:24,640 --> 00:32:28,240
Speaker 1: in alcohol. And so did you like southern distributors or

580
00:32:28,280 --> 00:32:31,800
Speaker 1: something like you get Our distributor was Stone in southern California.

581
00:32:31,840 --> 00:32:33,960
Speaker 1: But it's like that, right, you get like these distributors

582
00:32:34,040 --> 00:32:36,200
Speaker 1: to take your which is hard to do, right, Yeah,

583
00:32:36,360 --> 00:32:39,000
Speaker 1: very hard. I know. My my friend, I know a

584
00:32:39,080 --> 00:32:41,520
Speaker 1: little bit of as my friends started a bourbon company

585
00:32:41,640 --> 00:32:43,240
Speaker 1: and a good friend of mine, So I saw the

586
00:32:43,280 --> 00:32:46,240
Speaker 1: whole process. Yeah, I mean it's the same, you know,

587
00:32:46,400 --> 00:32:49,120
Speaker 1: for us, it's it's it's the same type deal, right

588
00:32:49,200 --> 00:32:50,880
Speaker 1: that the name of the game is, you know, can

589
00:32:50,920 --> 00:32:53,040
Speaker 1: you get it into the grocery stores and the bars

590
00:32:53,280 --> 00:32:56,160
Speaker 1: if you're talking about beer and you know, can you

591
00:32:56,240 --> 00:32:58,360
Speaker 1: get a distributor to bring it there for you? And

592
00:32:58,520 --> 00:33:00,920
Speaker 1: I think, and were you selling what's our bar at

593
00:33:00,960 --> 00:33:03,680
Speaker 1: the plate? Like was there also like yeah, tasting room? Yeah,

594
00:33:03,760 --> 00:33:06,640
Speaker 1: tasting room. Yeah, there was a tasting room there which

595
00:33:06,760 --> 00:33:10,120
Speaker 1: was which did well. Um, but we sold a ton

596
00:33:10,160 --> 00:33:12,360
Speaker 1: of beer in the bars, you know, the brand was

597
00:33:12,440 --> 00:33:17,640
Speaker 1: really and this is like you know, nine year and

598
00:33:17,760 --> 00:33:19,760
Speaker 1: also and I don't know much about the business, but

599
00:33:19,800 --> 00:33:23,400
Speaker 1: I imagine like craft brewery brewing had its run and

600
00:33:23,560 --> 00:33:26,520
Speaker 1: now that's why you're in this hard seltzer business, which

601
00:33:26,600 --> 00:33:32,120
Speaker 1: is certainly having its run. Right, So we were at

602
00:33:32,160 --> 00:33:34,280
Speaker 1: the tail end of the craft beer thing. Right if

603
00:33:34,320 --> 00:33:36,440
Speaker 1: you started that, if you started now, it would not

604
00:33:36,520 --> 00:33:40,000
Speaker 1: be that successful, you don't think, right, Uh yeah, I

605
00:33:40,080 --> 00:33:43,080
Speaker 1: just think people aren't drinking it like they were. Um.

606
00:33:43,480 --> 00:33:46,000
Speaker 1: But I think I think from like for me, from

607
00:33:46,040 --> 00:33:50,560
Speaker 1: a acquisition standpoint, you know, businesses like annas or Bush

608
00:33:50,680 --> 00:33:54,480
Speaker 1: or now Molson Coors or Heineken or whomever. They're not

609
00:33:54,680 --> 00:33:58,160
Speaker 1: buying craft beer brands anymore. Correct, what are they? What

610
00:33:58,240 --> 00:34:02,480
Speaker 1: are they buying? I mean now they're not. Now, it's

611
00:34:02,520 --> 00:34:05,880
Speaker 1: like it's changed a lot. I think like they're I

612
00:34:05,960 --> 00:34:11,000
Speaker 1: think they're gungshy in doing certain acquisitions. And you know, um,

613
00:34:12,360 --> 00:34:15,200
Speaker 1: I think that you know, they spent especially Budweiser, they

614
00:34:15,239 --> 00:34:18,239
Speaker 1: spent a ton of money buying all those craft breweries

615
00:34:18,400 --> 00:34:21,920
Speaker 1: and some workouts some don't. I'm not sure how much

616
00:34:22,000 --> 00:34:23,719
Speaker 1: money they make off of them. And I think it

617
00:34:23,800 --> 00:34:26,480
Speaker 1: didn't one of them, like Boston Lot wasn't the big one.

618
00:34:26,560 --> 00:34:29,000
Speaker 1: Didn't someone buy Boston Brewing Company, which was like the

619
00:34:29,040 --> 00:34:31,640
Speaker 1: biggest independent once upon a time if I remember anyway,

620
00:34:32,040 --> 00:34:35,640
Speaker 1: they went public, the biggest, The biggest one was Ballast

621
00:34:35,680 --> 00:34:39,560
Speaker 1: Point in San Diego. They sold the Constellation for a

622
00:34:39,680 --> 00:34:44,160
Speaker 1: billion dollars about six years ago, five six years ago.

623
00:34:44,200 --> 00:34:46,839
Speaker 1: And then and then just recently, about a year ago,

624
00:34:46,960 --> 00:34:51,160
Speaker 1: Constellation sold the business to a group of guys from

625
00:34:51,280 --> 00:34:55,600
Speaker 1: Chicago for forty million dollars. They took a nine hundred

626
00:34:55,640 --> 00:35:01,359
Speaker 1: and sixty million dollars bath on that. Yis yeah, yikes, yeah,

627
00:35:01,920 --> 00:35:05,120
Speaker 1: so time time to get out of the craft brewing business.

628
00:35:05,560 --> 00:35:07,239
Speaker 1: So what do you so what do you do after that?

629
00:35:07,440 --> 00:35:09,880
Speaker 1: Like so you're like, Okay, what's my next gig? Or

630
00:35:09,960 --> 00:35:11,919
Speaker 1: like what's hot? Is that? What? You were like? What's hot?

631
00:35:12,640 --> 00:35:14,120
Speaker 1: And then you were like what's hot? I was more?

632
00:35:14,480 --> 00:35:18,359
Speaker 1: I was there. I tried. I tried to stay there, right. Um,

633
00:35:18,719 --> 00:35:21,400
Speaker 1: and then I founded a couple more founded than alcohol

634
00:35:21,520 --> 00:35:25,120
Speaker 1: distribution business and then founded another brewery here in town

635
00:35:25,360 --> 00:35:31,400
Speaker 1: and um, and then ultimately um, you know, started Ashland,

636
00:35:31,800 --> 00:35:35,640
Speaker 1: had the idea for Ashland and nineteen and then launched

637
00:35:35,719 --> 00:35:39,560
Speaker 1: that's what's Ashland for everyone who does it? Heart heart Seltzer.

638
00:35:39,600 --> 00:35:42,160
Speaker 1: So what is heart seltzer? Because I'm a little confused

639
00:35:42,560 --> 00:35:44,279
Speaker 1: what exactly is it? It's like selter and then you

640
00:35:44,320 --> 00:35:46,719
Speaker 1: infuse it with alcohol more or less. No, it's like

641
00:35:46,840 --> 00:35:50,120
Speaker 1: based so ours is some of them are malt based, right,

642
00:35:50,239 --> 00:35:54,719
Speaker 1: but ours is fermented sugar. Right, So you're fermented in

643
00:35:54,800 --> 00:35:57,360
Speaker 1: the sugar which turns into alcohol, right, and then the

644
00:35:57,400 --> 00:36:00,880
Speaker 1: alcohol eats all the sugar and then it's basically like

645
00:36:01,080 --> 00:36:05,040
Speaker 1: ours is like a Lacroix with five percent alcohol. Right.

646
00:36:05,160 --> 00:36:10,120
Speaker 1: There's nothing really, there's like a there's an essence of flavor. Um,

647
00:36:11,320 --> 00:36:13,480
Speaker 1: but it's you know, there's there's not much to it

648
00:36:14,320 --> 00:36:16,719
Speaker 1: where some of the other ones, you know, that's a

649
00:36:16,800 --> 00:36:19,040
Speaker 1: bit where they have like kind of that diet soda

650
00:36:19,600 --> 00:36:22,879
Speaker 1: kind of aftertaste to them. They're just made differently. It's

651
00:36:22,880 --> 00:36:25,080
Speaker 1: a different process. But I think a lot of people

652
00:36:25,200 --> 00:36:27,879
Speaker 1: think that it's like is there vodka in it? Right?

653
00:36:28,000 --> 00:36:30,400
Speaker 1: Like that's what right a lot of folks. So it's

654
00:36:30,440 --> 00:36:34,560
Speaker 1: actually it's its own process, is what you're saying. Yeah,

655
00:36:34,600 --> 00:36:37,439
Speaker 1: it's just fermented sugar. It's not even like a sexy deal.

656
00:36:37,719 --> 00:36:42,719
Speaker 1: It's like like like like cane sugar, like rock cane sugar. Yeah,

657
00:36:42,800 --> 00:36:45,960
Speaker 1: ours is dextros, but yeah, like you could do cane sugar.

658
00:36:46,000 --> 00:36:48,279
Speaker 1: You could do Yeah, they if you fermented it turns

659
00:36:48,320 --> 00:36:52,120
Speaker 1: into alcohol. Interesting. Yeah, So where do you make do

660
00:36:52,160 --> 00:36:53,480
Speaker 1: you have a plant to do this? Like where do

661
00:36:53,520 --> 00:36:57,320
Speaker 1: you do this? We co pack it, So we co

662
00:36:57,520 --> 00:37:00,680
Speaker 1: pack it in three different facilities to and California, one

663
00:37:00,719 --> 00:37:05,320
Speaker 1: in Oregon, um and then Villager Spirits are canned cocktail

664
00:37:05,440 --> 00:37:08,040
Speaker 1: business I make here in San Diego. So what's a

665
00:37:08,120 --> 00:37:12,800
Speaker 1: canned cocktail? I don't have some Uh, it's like exactly

666
00:37:13,040 --> 00:37:15,320
Speaker 1: like my tie and a can. Oh my god, and

667
00:37:15,800 --> 00:37:18,399
Speaker 1: again I repeat, I don't have some Yeah, I'm gonna

668
00:37:18,400 --> 00:37:20,239
Speaker 1: have to say yeah, I mean clearly. I mean I

669
00:37:20,280 --> 00:37:22,440
Speaker 1: don't know how you're about SCHWA, but I'm a big

670
00:37:22,520 --> 00:37:24,600
Speaker 1: believer in Schwe take my way up to I haven't

671
00:37:24,640 --> 00:37:26,839
Speaker 1: been on the Ventura for a minute. I gotta next

672
00:37:26,920 --> 00:37:29,279
Speaker 1: time I go up, I come on my way through Malibu. Yeah,

673
00:37:29,280 --> 00:37:31,560
Speaker 1: we gotta pase some Alba come over, come over on

674
00:37:31,560 --> 00:37:33,880
Speaker 1: the time. Oh, by the way, you could surf. We

675
00:37:34,000 --> 00:37:36,279
Speaker 1: have a key to the like the best surf pieces.

676
00:37:36,480 --> 00:37:39,239
Speaker 1: I don't serve coming together now, but you could come

677
00:37:39,320 --> 00:37:44,000
Speaker 1: surf there. People love it right in point toom like, yeah,

678
00:37:44,040 --> 00:37:47,120
Speaker 1: we have that little team. It's been years since I surf.

679
00:37:47,239 --> 00:37:51,520
Speaker 1: We we got the fob a little gate thinging majigee.

680
00:37:51,520 --> 00:37:55,799
Speaker 1: It's all good. So please you and then and then

681
00:37:55,880 --> 00:37:58,560
Speaker 1: we'll uh and then I'll watch you surf. It's gonna

682
00:37:58,600 --> 00:38:01,440
Speaker 1: be amazing. I'll be I'll be there, I'll listen. I'm

683
00:38:01,920 --> 00:38:06,120
Speaker 1: an excellent I'm such an I'm an athletic supporter, and

684
00:38:07,680 --> 00:38:10,520
Speaker 1: but I'm ump and um. I know it's the oldest

685
00:38:10,600 --> 00:38:12,239
Speaker 1: joke of all time, but I just had to say it.

686
00:38:12,480 --> 00:38:17,719
Speaker 1: Because I'm immature and um, yeah, and you should come

687
00:38:17,960 --> 00:38:21,000
Speaker 1: and then I will like make sure there's like snacks, beverages,

688
00:38:21,160 --> 00:38:26,080
Speaker 1: like towels, towels like love it even like I mighty

689
00:38:26,200 --> 00:38:28,239
Speaker 1: go so far as like portable heater. You know, I'm

690
00:38:28,280 --> 00:38:33,400
Speaker 1: like crazy that way. A comfort is paramount. I know,

691
00:38:33,520 --> 00:38:38,600
Speaker 1: I really am. Um. I like giving more than um receiving.

692
00:38:39,320 --> 00:38:41,440
Speaker 1: So there's a rumor. Maybe it's not a rumor, you

693
00:38:41,560 --> 00:38:44,560
Speaker 1: just said it. So this company you've built, first of all,

694
00:38:44,719 --> 00:38:49,680
Speaker 1: like what how do you measure success in this business?

695
00:38:49,800 --> 00:38:52,239
Speaker 1: I it's like cases sold, right, is sort of like

696
00:38:53,280 --> 00:38:57,719
Speaker 1: a number? I hear a lot? Is that what you're thinking? Like, like,

697
00:38:57,880 --> 00:39:02,279
Speaker 1: how do you value your company? Okay, so tell us what? Yeah, yes, yes,

698
00:39:02,480 --> 00:39:06,000
Speaker 1: in terms of like monetary value. Yeah, cases, that's how

699
00:39:06,120 --> 00:39:09,000
Speaker 1: you that that would Yeah, that's how you say. You

700
00:39:09,080 --> 00:39:11,760
Speaker 1: know you you're doing you know x amount of cases,

701
00:39:11,800 --> 00:39:14,040
Speaker 1: you're doing twenty million bucks in business. And then it's

702
00:39:14,080 --> 00:39:18,520
Speaker 1: just a multiplier on that, right, nothing, nothing revolutionary, where

703
00:39:18,680 --> 00:39:23,000
Speaker 1: with beer it was barrels, right, and then a multiplier

704
00:39:23,120 --> 00:39:27,120
Speaker 1: on that also not not rocket science. So for me,

705
00:39:27,560 --> 00:39:33,360
Speaker 1: for me, not so much like I think the definition

706
00:39:33,400 --> 00:39:40,120
Speaker 1: of success for me is just winning until the competition knows,

707
00:39:40,520 --> 00:39:43,839
Speaker 1: whether they admit it or not, that you beat them. Nice.

708
00:39:45,120 --> 00:39:49,120
Speaker 1: So that's why you so rumors you were offered or

709
00:39:49,160 --> 00:39:53,239
Speaker 1: ready to sell this company. You said, no, is that true? Correct? Yeah,

710
00:39:53,840 --> 00:39:57,080
Speaker 1: And that's because you're a masochist. Yeah, just yeah, it

711
00:39:57,120 --> 00:39:59,279
Speaker 1: just wasn't the right time, you know. I think maybe

712
00:39:59,760 --> 00:40:03,440
Speaker 1: I went through it with Coors um and at the

713
00:40:03,560 --> 00:40:05,280
Speaker 1: end of the day, you didn't work out with Coors

714
00:40:05,280 --> 00:40:08,600
Speaker 1: because I wanted to win more than they did and

715
00:40:09,560 --> 00:40:11,560
Speaker 1: they didn't go as fast as I like to go,

716
00:40:11,800 --> 00:40:17,000
Speaker 1: and they it just wasn't the same. Yeah, right, they

717
00:40:17,080 --> 00:40:19,040
Speaker 1: never all the things that they said when we write

718
00:40:19,080 --> 00:40:21,600
Speaker 1: it was just like I meant shocking. Actually, we sold

719
00:40:21,640 --> 00:40:24,359
Speaker 1: our business the Zoe Report, you know, media business that reach.

720
00:40:24,400 --> 00:40:27,359
Speaker 1: And when I started to this comedy Bustle Digital Group,

721
00:40:28,239 --> 00:40:33,480
Speaker 1: and the Zoe port was the Zoe Report. Uh it

722
00:40:33,680 --> 00:40:36,880
Speaker 1: was it like did that? So we did a show

723
00:40:37,120 --> 00:40:38,680
Speaker 1: and a lot of people knew about it. And then

724
00:40:38,719 --> 00:40:41,799
Speaker 1: I'm like, well, g rage because I again I had

725
00:40:41,840 --> 00:40:43,799
Speaker 1: a so I was an investmaker. Then I started digital

726
00:40:43,880 --> 00:40:47,359
Speaker 1: media business that I sold, okay, and then I moved

727
00:40:47,440 --> 00:40:51,120
Speaker 1: here and then I started a business with another partner

728
00:40:52,040 --> 00:40:55,520
Speaker 1: my friend Neil, and we started a business. It's called

729
00:40:55,560 --> 00:40:58,320
Speaker 1: Recognition Media, and we bought the Webby Awards, the Telly

730
00:40:58,360 --> 00:41:02,359
Speaker 1: Awards and all these awards. The Eagles fan yes, Neil, Yeah,

731
00:41:02,480 --> 00:41:05,120
Speaker 1: Neil's actually the CEO of dot Dash, which is owned

732
00:41:05,160 --> 00:41:07,920
Speaker 1: by IC. They just bought Meredith. He just bought a

733
00:41:08,040 --> 00:41:11,120
Speaker 1: two point seven billion, two point seven building dollar company.

734
00:41:12,120 --> 00:41:14,839
Speaker 1: And I need to catch up about the birds sometimes soon.

735
00:41:14,960 --> 00:41:17,399
Speaker 1: For sure, you would love him like that. He's the best.

736
00:41:17,480 --> 00:41:20,400
Speaker 1: But anyway, so Neil and I started that company, okay,

737
00:41:20,440 --> 00:41:23,080
Speaker 1: and then we still had that company until we sold

738
00:41:23,120 --> 00:41:26,600
Speaker 1: the last year actually, but we stopped working, like he

739
00:41:27,360 --> 00:41:32,200
Speaker 1: worked at Icum for Barry Diller, and then I started

740
00:41:32,520 --> 00:41:35,040
Speaker 1: a business with my lovely wife. And the reason why

741
00:41:35,840 --> 00:41:39,160
Speaker 1: I started a business is like yeah, well, I mean,

742
00:41:39,400 --> 00:41:42,040
Speaker 1: I know it sounds really weird, but I'm like, okay,

743
00:41:42,160 --> 00:41:45,520
Speaker 1: rage all these people apparently like you, like you have

744
00:41:45,600 --> 00:41:49,320
Speaker 1: a TV show and all you have is like Twitter.

745
00:41:49,680 --> 00:41:52,799
Speaker 1: We don't own that platform Twitter does. I'm like, how

746
00:41:52,880 --> 00:41:54,160
Speaker 1: are we going to get in touch with all these

747
00:41:54,200 --> 00:41:56,320
Speaker 1: people who like you so that we could sell you know,

748
00:41:56,440 --> 00:41:58,319
Speaker 1: not sell them something, but you know, more or less,

749
00:41:58,360 --> 00:42:00,279
Speaker 1: like how do we have a commercial relationship one day.

750
00:42:00,280 --> 00:42:04,320
Speaker 1: Because it's a business. So we're like, you know, I

751
00:42:04,400 --> 00:42:08,040
Speaker 1: knew about emails, so I'm like, well, let's start a newsletter. Um,

752
00:42:08,520 --> 00:42:11,480
Speaker 1: And we started a newsletter me reach in this intern

753
00:42:11,719 --> 00:42:14,759
Speaker 1: and it was called The Zoe Report, and uh, we

754
00:42:15,120 --> 00:42:17,880
Speaker 1: got twenty five thousand people to sign up like before

755
00:42:17,920 --> 00:42:19,960
Speaker 1: we published, and it was like, you know, it was

756
00:42:19,960 --> 00:42:22,799
Speaker 1: like what can we do literally with no money? And uh,

757
00:42:23,680 --> 00:42:26,279
Speaker 1: it's sort of like her opinion mattered, so it's not

758
00:42:26,400 --> 00:42:29,880
Speaker 1: mutually exclusive. Like you you could read Vogue and you

759
00:42:29,920 --> 00:42:32,120
Speaker 1: could read Reach in the Zoo Report. It's fine, you

760
00:42:32,160 --> 00:42:34,360
Speaker 1: know what I'm saying. So it was kind of we

761
00:42:34,719 --> 00:42:38,200
Speaker 1: could you know, that's why I guess a lot of

762
00:42:38,239 --> 00:42:40,960
Speaker 1: it's about fashion. Well yeah, so it was about fashion.

763
00:42:41,320 --> 00:42:44,279
Speaker 1: It was like hotterware thing blah blah. But then but

764
00:42:44,320 --> 00:42:46,520
Speaker 1: then you know, it went from a newsletter to like,

765
00:42:47,320 --> 00:42:50,520
Speaker 1: you know, a website, to like sales calne to like

766
00:42:50,760 --> 00:42:52,800
Speaker 1: video yeah, and then and then we wound up. We

767
00:42:52,880 --> 00:42:55,719
Speaker 1: sold so as part of that, we actually created a

768
00:42:55,800 --> 00:42:59,480
Speaker 1: subscription business called Box of Style, so it's a media

769
00:42:59,520 --> 00:43:03,640
Speaker 1: subscription business, and we sold. We sold the Zooe Report

770
00:43:03,760 --> 00:43:05,520
Speaker 1: to Bustle Digital. The only reason why I'm telling the

771
00:43:05,560 --> 00:43:08,400
Speaker 1: stories because we absolutely love Bustle. We're still great partners

772
00:43:08,440 --> 00:43:12,280
Speaker 1: with them. Rachel still enter a large So it's interesting

773
00:43:12,400 --> 00:43:18,920
Speaker 1: because I was a banker. Ilies I can come on

774
00:43:19,040 --> 00:43:20,960
Speaker 1: and I get a store. I mean, it's amazing, all right,

775
00:43:21,040 --> 00:43:24,279
Speaker 1: I didn't mean I had no idea, it's awesome. Um. Yeah,

776
00:43:24,360 --> 00:43:26,040
Speaker 1: So that's what we did. So so now what we

777
00:43:26,160 --> 00:43:28,840
Speaker 1: did is we took the we took boxing style, and

778
00:43:28,880 --> 00:43:33,880
Speaker 1: we rebranded it because we want to We want people basically,

779
00:43:33,880 --> 00:43:36,239
Speaker 1: and we rebrand O Cure Tour, and the idea is

780
00:43:36,280 --> 00:43:39,279
Speaker 1: to curate a woman's life. So we have a we

781
00:43:39,360 --> 00:43:42,759
Speaker 1: have a subscription membership for all women called Cure Tour.

782
00:43:43,040 --> 00:43:45,239
Speaker 1: It's it's kind of steeped in shopping and we have

783
00:43:45,360 --> 00:43:47,920
Speaker 1: a whole my marketplace and it's that's a lot of fun.

784
00:43:48,320 --> 00:43:50,719
Speaker 1: So anyway, so that's our business, one of our businesses.

785
00:43:51,120 --> 00:43:52,479
Speaker 1: And the only reason why I said that is because

786
00:43:52,520 --> 00:43:57,120
Speaker 1: if you do sell to the right partner, it could

787
00:43:57,160 --> 00:43:59,480
Speaker 1: really go well work out. Yeah. I mean since we

788
00:43:59,600 --> 00:44:03,200
Speaker 1: sold it, since they've tripled the size of it and

789
00:44:03,360 --> 00:44:06,040
Speaker 1: people love it and it's only helped our brand. That's

790
00:44:06,080 --> 00:44:08,560
Speaker 1: the idea. It doesn't happen I'm saying that because it

791
00:44:08,600 --> 00:44:11,760
Speaker 1: didn't app with you didn't with my friend. It never happens,

792
00:44:12,160 --> 00:44:14,480
Speaker 1: So I'm happy to say that it did have it

793
00:44:14,560 --> 00:44:19,040
Speaker 1: does it does? Yeah? I think yeah. I think that's why. Maybe,

794
00:44:19,480 --> 00:44:21,919
Speaker 1: you know, with with it just wasn't the right time,

795
00:44:22,880 --> 00:44:24,680
Speaker 1: maybe because I'd been through and I knew what to

796
00:44:24,800 --> 00:44:26,680
Speaker 1: kind of look out for and what to ask and

797
00:44:28,200 --> 00:44:32,399
Speaker 1: you've been The funny thing is is I think if

798
00:44:32,440 --> 00:44:36,520
Speaker 1: I had sold Saint Archer to Anahiyzer Bush, I actually

799
00:44:36,560 --> 00:44:39,520
Speaker 1: think I'd still be there. Yeah. You know, like everybody

800
00:44:40,200 --> 00:44:43,840
Speaker 1: everyone that sell that have sold alcohol businesses, I know

801
00:44:44,000 --> 00:44:46,839
Speaker 1: quite a few of them to Anahiser Bush. They all

802
00:44:46,880 --> 00:44:49,399
Speaker 1: have these great positive experiences and they're all still there.

803
00:44:50,040 --> 00:44:51,879
Speaker 1: So I think it, you know, if they had, if

804
00:44:51,920 --> 00:44:53,680
Speaker 1: I had done it with them and then Saint Archer

805
00:44:53,680 --> 00:44:56,040
Speaker 1: actually turned into this national brand, and I think that

806
00:44:56,239 --> 00:45:00,360
Speaker 1: was the plan. Yeah, I don't think I would have left. Yeah. Interesting,

807
00:45:00,719 --> 00:45:02,880
Speaker 1: By the way, it's such an important lesson because listen,

808
00:45:02,920 --> 00:45:06,520
Speaker 1: we've had great partners like Bustle, we've had crappy partners,

809
00:45:06,719 --> 00:45:11,520
Speaker 1: and there's no amount of like the contract Like contracts

810
00:45:11,520 --> 00:45:15,960
Speaker 1: don't mean shit. It's like if you don't align like

811
00:45:16,160 --> 00:45:19,680
Speaker 1: motivational or it's just that don't work. If you have

812
00:45:19,760 --> 00:45:22,160
Speaker 1: to referral contract, it ain't ever gonna work. And what

813
00:45:22,280 --> 00:45:25,080
Speaker 1: I also found, and tell me if this was your experience,

814
00:45:25,640 --> 00:45:27,520
Speaker 1: was it an easier or hard deal to get done?

815
00:45:29,560 --> 00:45:33,279
Speaker 1: Saying Archer was easy? Okay? Interesting yea, because typically I

816
00:45:33,440 --> 00:45:35,839
Speaker 1: find that deals are very hard to get done. There's

817
00:45:35,880 --> 00:45:38,279
Speaker 1: a reason because it shouldn't get Yeah, saying Archer was

818
00:45:38,360 --> 00:45:42,000
Speaker 1: easy Budweiser, that was that was a long process. And

819
00:45:42,160 --> 00:45:45,200
Speaker 1: you know, like it's true. Time kills all deals, right, yeah,

820
00:45:45,280 --> 00:45:48,840
Speaker 1: time kills deals. It's just like that's just it's so true.

821
00:45:48,920 --> 00:45:52,040
Speaker 1: We'll get deal fatigue, you know you do. And then

822
00:45:52,080 --> 00:45:55,680
Speaker 1: you start thinking starting maybe because most deals don't work out,

823
00:45:55,880 --> 00:45:57,160
Speaker 1: you know, so you kind of want to get that

824
00:45:57,239 --> 00:45:59,279
Speaker 1: like it's almost like dating. You want to get like

825
00:45:59,440 --> 00:46:02,320
Speaker 1: that moment where it's like, Wow, we could be together forever.

826
00:46:02,520 --> 00:46:04,759
Speaker 1: Let's get married, you know, And that's when you need

827
00:46:04,800 --> 00:46:06,719
Speaker 1: to head that's when you need to just like jump

828
00:46:06,800 --> 00:46:09,399
Speaker 1: into the deep end. Yep. I'm saying you have time

829
00:46:09,440 --> 00:46:12,120
Speaker 1: to think, hey, maybe this is a bad idea, Maybe

830
00:46:12,160 --> 00:46:14,640
Speaker 1: this isn't the best idea. That's where the time kills

831
00:46:14,680 --> 00:46:17,560
Speaker 1: all right, maybe we shouldn't wire on a hundred million

832
00:46:17,560 --> 00:46:21,319
Speaker 1: dollars to this person right there, they start smartening up.

833
00:46:21,760 --> 00:46:23,520
Speaker 1: But I think, like, you know, I think in the

834
00:46:23,719 --> 00:46:27,480
Speaker 1: end um, you know, I think Annaeiser Busch would have

835
00:46:27,520 --> 00:46:30,520
Speaker 1: been They would have been great. It just wasn't the

836
00:46:30,640 --> 00:46:33,200
Speaker 1: right time. Could I ask you a question the right time?

837
00:46:33,280 --> 00:46:34,839
Speaker 1: So now I'm going to ask you how I know you? Well,

838
00:46:34,920 --> 00:46:36,800
Speaker 1: let's ask I want to ask more personal. So we

839
00:46:36,960 --> 00:46:40,799
Speaker 1: get it. We get it. You're a surfer that made

840
00:46:40,920 --> 00:46:44,040
Speaker 1: good and you're obviously really smart, but you didn't like school.

841
00:46:44,160 --> 00:46:46,920
Speaker 1: But like that's because school wasn't really using the right

842
00:46:47,000 --> 00:46:50,080
Speaker 1: part of your brain. Right, So it makes total sense.

843
00:46:50,760 --> 00:46:54,160
Speaker 1: Could we talk about a few things. So you moved

844
00:46:54,200 --> 00:46:56,239
Speaker 1: to San Diego. You obviously didn't have a lot of

845
00:46:56,320 --> 00:46:59,440
Speaker 1: dough at that point, right, imagine you were like scrappy, Right,

846
00:46:59,480 --> 00:47:02,240
Speaker 1: you're starting business, You moved your family, two young kids,

847
00:47:02,360 --> 00:47:09,360
Speaker 1: fucking expensive, Yeah, and then your wife is supportive. You

848
00:47:09,560 --> 00:47:13,080
Speaker 1: have this amazing success. How has it changed you? Like?

849
00:47:13,360 --> 00:47:17,120
Speaker 1: Are you different? Are you fancier? Like? What's like? You

850
00:47:17,160 --> 00:47:18,480
Speaker 1: don't know what I'm trying to say. Do like your

851
00:47:18,520 --> 00:47:21,040
Speaker 1: friends that aren't as successful, are they kind of like,

852
00:47:21,120 --> 00:47:23,520
Speaker 1: oh he's a sellout, Like tell me about that, And

853
00:47:23,680 --> 00:47:27,719
Speaker 1: do you have any like guilt or like feelings weirdness?

854
00:47:27,880 --> 00:47:30,719
Speaker 1: That's what I want to know. Let's see first has

855
00:47:30,920 --> 00:47:35,320
Speaker 1: change first? Has it changed you? No? Um? Maybe you

856
00:47:35,400 --> 00:47:37,560
Speaker 1: know what, it's maybe made me a little bit more

857
00:47:37,680 --> 00:47:43,880
Speaker 1: reserved or maybe some folks, you know, when they have

858
00:47:44,040 --> 00:47:46,680
Speaker 1: something like that happened. You have some money and you

859
00:47:47,080 --> 00:47:50,319
Speaker 1: probably get some more attention, right, And then I think

860
00:47:50,320 --> 00:47:52,920
Speaker 1: a lot of people go out and like they the

861
00:47:54,120 --> 00:47:56,719
Speaker 1: attention becomes kind of addicting and they want to go

862
00:47:56,880 --> 00:48:00,480
Speaker 1: find it whether it's like whatever, it is right for me,

863
00:48:00,680 --> 00:48:03,960
Speaker 1: I went the other way where I was more comfortable

864
00:48:04,000 --> 00:48:07,400
Speaker 1: just at home with Janine and the kids. Um. I

865
00:48:07,719 --> 00:48:11,520
Speaker 1: you know, I'm an outgoing, warm person just in general,

866
00:48:12,080 --> 00:48:14,960
Speaker 1: but I like, I only really have a small group

867
00:48:15,000 --> 00:48:18,560
Speaker 1: of friends. And that's that's kind of that. I think, Like, Um,

868
00:48:18,840 --> 00:48:21,320
Speaker 1: did we buy a nice house? Yes? Yeah, that was

869
00:48:21,400 --> 00:48:24,200
Speaker 1: my next question. Did you did you were You're like okay,

870
00:48:24,280 --> 00:48:27,359
Speaker 1: time to upgrade? The man's yeah yeah, yeah, we had

871
00:48:27,400 --> 00:48:31,160
Speaker 1: never owned a home before. Um, so we bought a house,

872
00:48:31,320 --> 00:48:35,400
Speaker 1: and um we I love cars and um you know

873
00:48:35,520 --> 00:48:38,719
Speaker 1: we so we we have a very nice life, you

874
00:48:38,800 --> 00:48:41,759
Speaker 1: know what I mean, it's not it's that's you know,

875
00:48:42,280 --> 00:48:44,800
Speaker 1: the story. We're like, yeah, we still drive the same truck,

876
00:48:44,880 --> 00:48:49,560
Speaker 1: and we still I don't write, you know, by the way. Yeah,

877
00:48:49,600 --> 00:48:51,440
Speaker 1: it's like we don't, you know, right, it's like why

878
00:48:51,560 --> 00:48:54,360
Speaker 1: bother Like that's sort of yeah, no, I I just like,

879
00:48:55,040 --> 00:48:58,719
Speaker 1: but I think the person and still like both of

880
00:48:58,880 --> 00:49:00,840
Speaker 1: us are still like the people that grew up in

881
00:49:00,920 --> 00:49:05,600
Speaker 1: Ventura with like that, you know, like middle class, some

882
00:49:05,840 --> 00:49:08,719
Speaker 1: lower class, but lower to middle class life, right, Like

883
00:49:09,040 --> 00:49:12,279
Speaker 1: that's what we grew up around. And I think, you know,

884
00:49:12,400 --> 00:49:15,200
Speaker 1: it's it. You know, the two years of doing Saint

885
00:49:15,320 --> 00:49:17,880
Speaker 1: Archer were probably the two hardest two years of our marriage,

886
00:49:18,600 --> 00:49:22,640
Speaker 1: you know, Janine, you know, like that's money stress hard

887
00:49:22,719 --> 00:49:24,480
Speaker 1: for marriages. I don't know about you, but like it

888
00:49:24,600 --> 00:49:26,959
Speaker 1: wasn't even money. It was more like like what you said,

889
00:49:29,160 --> 00:49:32,080
Speaker 1: the kids alone, you know, like yeah, I'm moved down here,

890
00:49:32,239 --> 00:49:35,759
Speaker 1: like yeah, I don't know anybody, yeah, you know, yeah,

891
00:49:35,920 --> 00:49:37,680
Speaker 1: Like that's the thing that's hard, Like, you know, I

892
00:49:37,760 --> 00:49:40,279
Speaker 1: think that's the that's all the ship that people don't

893
00:49:40,320 --> 00:49:43,520
Speaker 1: talk about, right, most of these things people like they

894
00:49:43,600 --> 00:49:45,759
Speaker 1: want to talk about the success and then they want

895
00:49:45,760 --> 00:49:48,280
Speaker 1: to talk about like how much fucking money I've raised

896
00:49:48,400 --> 00:49:51,200
Speaker 1: through the years, and like and then and then they

897
00:49:51,239 --> 00:49:54,000
Speaker 1: want to know how did they do it? But like, really,

898
00:49:54,640 --> 00:49:59,080
Speaker 1: there's like moments of fun. Everything else is hard. That's

899
00:49:59,080 --> 00:50:03,560
Speaker 1: what I always say, Like that's and even personally, right you, Janine,

900
00:50:05,640 --> 00:50:07,200
Speaker 1: you have to figure out how to do it? And

901
00:50:07,280 --> 00:50:10,239
Speaker 1: then and then what kind of person really are you? Right?

902
00:50:10,400 --> 00:50:13,640
Speaker 1: Like I always your wife is pissed, your kids are pissed. Everyone.

903
00:50:13,719 --> 00:50:15,719
Speaker 1: But that's what I always say. It's so funny. It's

904
00:50:15,760 --> 00:50:19,560
Speaker 1: like to really make a billion dollars, Like it is

905
00:50:19,719 --> 00:50:22,680
Speaker 1: so hard. They're so do you know what I'm trying

906
00:50:22,680 --> 00:50:25,640
Speaker 1: to say, Like you, that's sort of what I'm saying.

907
00:50:25,680 --> 00:50:27,520
Speaker 1: It's the same. I don't think people. And you know

908
00:50:27,560 --> 00:50:31,080
Speaker 1: what's really funny. I also live in LA And what's

909
00:50:31,120 --> 00:50:34,040
Speaker 1: so funny is people see like the director of X

910
00:50:34,200 --> 00:50:36,920
Speaker 1: y Z the x Men movie on the red carpenter, like,

911
00:50:37,000 --> 00:50:39,400
Speaker 1: oh my god, he got paid so much. He's fucking

912
00:50:39,960 --> 00:50:42,360
Speaker 1: the sickest director. But what they didn't know is that

913
00:50:42,480 --> 00:50:47,240
Speaker 1: motherfucker lived six months in Prague without his fucking family,

914
00:50:47,760 --> 00:50:53,839
Speaker 1: that his wife maybe maybe, And the same thing, it's like, oh,

915
00:50:53,880 --> 00:50:55,640
Speaker 1: Brad Pitt, you have such a great life. He does

916
00:50:55,719 --> 00:50:58,120
Speaker 1: have a great life, but guess what he's you know,

917
00:50:58,520 --> 00:51:02,040
Speaker 1: you got to go on set fucking eleven at night.

918
00:51:02,680 --> 00:51:06,200
Speaker 1: Everyone everyone sees the final product. But I really and

919
00:51:06,280 --> 00:51:08,279
Speaker 1: I think it's it's good that you're bringing it up.

920
00:51:08,400 --> 00:51:12,040
Speaker 1: Is like, it's fucking scary, you know, it's scary that thing.

921
00:51:12,120 --> 00:51:15,200
Speaker 1: It's like, that's that's a good example. Like with Brad Pitt, Right,

922
00:51:15,400 --> 00:51:18,160
Speaker 1: he's filming, you know, twelve to fourteen hours a day.

923
00:51:18,200 --> 00:51:20,279
Speaker 1: Whatever the fuck those guys do. I don't know. And

924
00:51:20,680 --> 00:51:23,360
Speaker 1: but like how many arguments did you get in with

925
00:51:23,520 --> 00:51:27,359
Speaker 1: his wife during that? Clearly a lot because they're they're

926
00:51:27,360 --> 00:51:29,040
Speaker 1: at each other, you know, they're suing each other. I

927
00:51:29,120 --> 00:51:31,480
Speaker 1: think so clearly a lot. I still you know, like

928
00:51:31,640 --> 00:51:33,560
Speaker 1: for me, you still got to go to work, right,

929
00:51:33,600 --> 00:51:35,840
Speaker 1: you still got to go to work. Like it's like,

930
00:51:36,000 --> 00:51:38,560
Speaker 1: are you really willing to go? Hey, I'm sorry that

931
00:51:38,800 --> 00:51:43,200
Speaker 1: it's this way, but I'm going anyway, right, like you,

932
00:51:43,600 --> 00:51:45,919
Speaker 1: especially when you have millions of dollars of people's money

933
00:51:46,800 --> 00:51:49,520
Speaker 1: and and the expectations that you're taking care of them

934
00:51:49,760 --> 00:51:53,200
Speaker 1: and their families. Yeah, like that's it. I think it's

935
00:51:53,239 --> 00:51:56,000
Speaker 1: a don't you think when you raise money and sorry

936
00:51:56,000 --> 00:51:58,560
Speaker 1: I didn't meet Trump, do you raise probably like thirty

937
00:51:58,640 --> 00:52:02,320
Speaker 1: forty fifty million dollars I eagine at this point almost sixty.

938
00:52:02,640 --> 00:52:05,200
Speaker 1: There you go. We've done it from no vcs, all

939
00:52:05,480 --> 00:52:08,560
Speaker 1: folks like me and you men amazing, Like there's no

940
00:52:08,800 --> 00:52:13,000
Speaker 1: I've had no institution those vcs. Oh maybe maybe yeah,

941
00:52:13,000 --> 00:52:15,320
Speaker 1: I might be one. You know kind of were the

942
00:52:15,440 --> 00:52:19,040
Speaker 1: night we're we're value add baby, that's what they all say.

943
00:52:19,440 --> 00:52:21,920
Speaker 1: I for me if you're able to do it, and

944
00:52:22,000 --> 00:52:25,000
Speaker 1: I'm able to kind of you know, be kind of

945
00:52:25,040 --> 00:52:27,680
Speaker 1: going out it alone. You know, like why not. It's

946
00:52:27,719 --> 00:52:30,480
Speaker 1: funny because you know how we've again we're not that

947
00:52:30,600 --> 00:52:34,000
Speaker 1: dio similar. We're always a little bit unique and not

948
00:52:34,239 --> 00:52:37,279
Speaker 1: necessarily like fit the normal pattern of like a VC

949
00:52:37,440 --> 00:52:40,560
Speaker 1: funded business for sure, So we tell so we've also

950
00:52:40,840 --> 00:52:43,400
Speaker 1: like our business has been funded from like people I

951
00:52:43,560 --> 00:52:45,920
Speaker 1: know over the years, bank or friend, like you know,

952
00:52:46,160 --> 00:52:48,759
Speaker 1: a million here and that kind of stuff. And yep,

953
00:52:49,160 --> 00:52:50,839
Speaker 1: you know you kind of you got to pay up

954
00:52:50,880 --> 00:52:54,480
Speaker 1: for it a little bit. You know, it's not market deals,

955
00:52:54,560 --> 00:52:57,239
Speaker 1: but it gives you that flexibility and freedom. Like you

956
00:52:57,280 --> 00:52:59,279
Speaker 1: were talking that we were both a fake year and

957
00:52:59,440 --> 00:53:06,360
Speaker 1: four um. And I also believe that well anyway, I

958
00:53:06,480 --> 00:53:09,279
Speaker 1: do believe listen. I have a lot of friends that

959
00:53:09,360 --> 00:53:11,160
Speaker 1: are vcs and they do add a lot of value

960
00:53:11,200 --> 00:53:13,000
Speaker 1: and they are really good investors. So it's like, I

961
00:53:13,040 --> 00:53:15,520
Speaker 1: don't think it's like one size fits all, to be honest,

962
00:53:15,560 --> 00:53:17,400
Speaker 1: but I do see a lot sort of like what

963
00:53:17,520 --> 00:53:20,160
Speaker 1: you were saying. I have so many entrepreneur friends that

964
00:53:20,200 --> 00:53:22,919
Speaker 1: are with certain companies and they can't stop saying good

965
00:53:23,000 --> 00:53:24,959
Speaker 1: enough things about them, right, And then I have something

966
00:53:25,000 --> 00:53:27,560
Speaker 1: that like, fuck, there's such pains in the asses. All

967
00:53:27,640 --> 00:53:30,759
Speaker 1: they do is ask us to report, you know, all

968
00:53:30,880 --> 00:53:33,320
Speaker 1: day and this douchebag doesn't even know the business. You

969
00:53:33,440 --> 00:53:38,480
Speaker 1: just it goes back to partnership, you know, are you aligned?

970
00:53:39,239 --> 00:53:41,719
Speaker 1: And I also think what's weird is like sometimes and

971
00:53:41,760 --> 00:53:46,759
Speaker 1: I always say this, and maybe I think people. I

972
00:53:46,880 --> 00:53:50,400
Speaker 1: think people forget about how important it is to build

973
00:53:50,480 --> 00:53:55,400
Speaker 1: a relationship over time. You know, it's and I think like,

974
00:53:55,640 --> 00:53:57,719
Speaker 1: for instance, like when you were going out to raise

975
00:53:57,760 --> 00:53:59,480
Speaker 1: money and it sounds like you still are going out

976
00:53:59,520 --> 00:54:02,280
Speaker 1: to like, you know people now they're just richer people

977
00:54:02,400 --> 00:54:04,960
Speaker 1: or people that have soul businesses also and like doing

978
00:54:05,040 --> 00:54:07,400
Speaker 1: it literally, I'm doing it literally right now. Yeah, Like

979
00:54:07,880 --> 00:54:09,960
Speaker 1: you're like right, and you'll like probably send me a

980
00:54:10,040 --> 00:54:12,719
Speaker 1: deck after and whatever. Right, I'll send you a deck,

981
00:54:12,760 --> 00:54:15,400
Speaker 1: you send me mine anyway. Um. But the point is

982
00:54:15,560 --> 00:54:19,759
Speaker 1: is I think that by doing you know, by doing

983
00:54:19,840 --> 00:54:22,080
Speaker 1: that way, it's somewhat harder you do feel you know,

984
00:54:22,120 --> 00:54:26,360
Speaker 1: don't forget, these aren't necessarily professional investors, so there is

985
00:54:26,440 --> 00:54:31,880
Speaker 1: a bit more of I think a you know, like

986
00:54:31,960 --> 00:54:34,920
Speaker 1: a fiduciary duty, if you will. Like the big boys

987
00:54:35,000 --> 00:54:36,800
Speaker 1: know what they're getting involved with, and it's part of

988
00:54:36,840 --> 00:54:39,360
Speaker 1: a formula and that's why they ask for whatever, and

989
00:54:39,480 --> 00:54:42,480
Speaker 1: that's why it's you know, ye, it's it's a template,

990
00:54:42,600 --> 00:54:44,640
Speaker 1: you know, it's they've done it enough that they know,

991
00:54:45,440 --> 00:54:48,719
Speaker 1: and it's it's great for certain businesses for sure, and

992
00:54:48,840 --> 00:54:50,719
Speaker 1: for the ones that might not look, feel or whatever

993
00:54:50,800 --> 00:54:54,760
Speaker 1: the same. And honestly, like we it's again, we sold

994
00:54:54,840 --> 00:54:57,520
Speaker 1: that business, funded the sale, We use the sale to

995
00:54:57,560 --> 00:54:59,320
Speaker 1: fund the other you know, we just you know, it

996
00:54:59,440 --> 00:55:05,439
Speaker 1: all roll. But but what's interesting, I think other people

997
00:55:05,760 --> 00:55:09,839
Speaker 1: also don't believe this, But I always like to use

998
00:55:09,920 --> 00:55:12,279
Speaker 1: this example. Well maybe this isn't a good example, but

999
00:55:12,440 --> 00:55:15,600
Speaker 1: even Mark Zuckerberg, although he is super voted, although he's

1000
00:55:15,600 --> 00:55:17,760
Speaker 1: super voting shares, so he maybe he's not the best example,

1001
00:55:18,320 --> 00:55:22,320
Speaker 1: but everybody's accountable to somebody. Yeah, so the you know,

1002
00:55:22,520 --> 00:55:26,239
Speaker 1: if you want to make money, you have to be

1003
00:55:26,320 --> 00:55:29,800
Speaker 1: accountable to somebody, whoever that somebody is. And then the

1004
00:55:29,880 --> 00:55:33,279
Speaker 1: question is how much freedom flexibility can you get from

1005
00:55:33,280 --> 00:55:35,800
Speaker 1: amount accountability and what's the trade off you're willing to

1006
00:55:35,920 --> 00:55:40,520
Speaker 1: do for that accountability. And it's it's like again, I

1007
00:55:40,600 --> 00:55:43,080
Speaker 1: think the misperception is like, oh, they have a business,

1008
00:55:43,239 --> 00:55:45,840
Speaker 1: Oh that public company, that dude's amazing. Well, guess what

1009
00:55:46,160 --> 00:55:49,000
Speaker 1: he steals to show up four times a year report

1010
00:55:49,120 --> 00:55:51,840
Speaker 1: earnings and go on those earnings calls and get his

1011
00:55:52,040 --> 00:55:55,080
Speaker 1: ass eviscerated. And if he doesn't, if he doesn't say

1012
00:55:55,160 --> 00:55:58,799
Speaker 1: the right if there's not the right tonality in the forecast,

1013
00:55:58,960 --> 00:56:01,000
Speaker 1: you know, their stock dry and they lost two hundred

1014
00:56:01,000 --> 00:56:04,120
Speaker 1: million a market cap and people are pissed. So they

1015
00:56:04,160 --> 00:56:07,520
Speaker 1: gotta you know, they have to prepare and train and

1016
00:56:07,800 --> 00:56:10,160
Speaker 1: all those things. So it's like I think everyone sees

1017
00:56:10,239 --> 00:56:13,080
Speaker 1: outside looking in, and you know, just the outside like

1018
00:56:13,280 --> 00:56:17,880
Speaker 1: because again, perception's reality. I always say that perception's reality

1019
00:56:18,440 --> 00:56:20,720
Speaker 1: for everyone. So you got to make sure your perception

1020
00:56:20,840 --> 00:56:26,359
Speaker 1: is always buttoned up until because if the perception isn't

1021
00:56:26,360 --> 00:56:28,239
Speaker 1: the reality, you got to keep it that way until

1022
00:56:28,280 --> 00:56:32,319
Speaker 1: the reality is the same as the perception. In other words,

1023
00:56:32,360 --> 00:56:33,600
Speaker 1: that's a nice way to say, fake it till we

1024
00:56:33,680 --> 00:56:39,960
Speaker 1: make it. Okay. So you have this heart Seltzer company

1025
00:56:40,640 --> 00:56:46,680
Speaker 1: and other businesses, distributor, brewery, probably various other things that

1026
00:56:46,760 --> 00:56:50,240
Speaker 1: your friends you thought were good ideas, and you've probably

1027
00:56:50,640 --> 00:56:52,960
Speaker 1: were an angel investor in a couple of your friends things,

1028
00:56:53,040 --> 00:56:54,480
Speaker 1: right because you got to kind of pay it forward.

1029
00:56:54,560 --> 00:56:57,719
Speaker 1: That's how I feel, right, I always paid forward. What

1030
00:56:57,840 --> 00:56:59,439
Speaker 1: are we? Where are we going to be in twenty years?

1031
00:57:00,600 --> 00:57:03,200
Speaker 1: What are you think in twenty years? Maybe sixty two?

1032
00:57:03,280 --> 00:57:05,399
Speaker 1: By the way, just did you remind you your kids

1033
00:57:05,400 --> 00:57:07,080
Speaker 1: are gonna be in college and they're gonna hate you.

1034
00:57:07,600 --> 00:57:09,359
Speaker 1: I'm just gonna remind you about that. Oh maybe if

1035
00:57:09,400 --> 00:57:11,640
Speaker 1: you will see they may or may not hear you.

1036
00:57:12,640 --> 00:57:17,600
Speaker 1: That's a good question. Um, I don't think I'll be

1037
00:57:17,680 --> 00:57:19,880
Speaker 1: doing this. What do you like? Okay? So let me

1038
00:57:19,880 --> 00:57:21,680
Speaker 1: ask me another question. Where do you like? Do you

1039
00:57:21,720 --> 00:57:26,040
Speaker 1: have like life? Like? Um? Do you look at like

1040
00:57:26,120 --> 00:57:27,520
Speaker 1: three to five years for your life and be like

1041
00:57:27,680 --> 00:57:33,200
Speaker 1: I'm going to be kind of here. No, No, you don't. No,

1042
00:57:34,720 --> 00:57:39,120
Speaker 1: it's just stuff changes so much personally professionally, you know,

1043
00:57:39,240 --> 00:57:43,000
Speaker 1: you just I kind of take a day by day man. Interesting. Interesting,

1044
00:57:43,440 --> 00:57:45,760
Speaker 1: you know I used to be a little bit more

1045
00:57:45,880 --> 00:57:49,600
Speaker 1: like that. And it's funny. I I actually I never

1046
00:57:49,760 --> 00:57:53,200
Speaker 1: saw a shrink until I was like fifty something like literally,

1047
00:57:54,080 --> 00:57:56,760
Speaker 1: And but what's interesting is I never realized that it's like,

1048
00:57:57,120 --> 00:57:58,880
Speaker 1: you know, you work out or I work out, right,

1049
00:57:59,360 --> 00:58:02,160
Speaker 1: it's like sizing your muscles, but like you actually can

1050
00:58:02,240 --> 00:58:05,840
Speaker 1: like get better at thinking, if that makes sense, like

1051
00:58:06,000 --> 00:58:10,640
Speaker 1: processing information. And I think one of the valuable things

1052
00:58:10,720 --> 00:58:14,320
Speaker 1: that this woman told me and it's sort of like

1053
00:58:14,400 --> 00:58:18,520
Speaker 1: a golf shot. You're like you envision like where the

1054
00:58:18,680 --> 00:58:21,520
Speaker 1: ball's going, and then if you can envision that, then

1055
00:58:21,600 --> 00:58:25,000
Speaker 1: it's like you're subconsciously like everything kind of marches to that.

1056
00:58:25,160 --> 00:58:27,520
Speaker 1: And I literally sat down. I'm like, huh, I want

1057
00:58:27,560 --> 00:58:29,680
Speaker 1: to do this, and literally it's kind of playing out

1058
00:58:29,720 --> 00:58:33,080
Speaker 1: that way, so I I for what it's worth, at

1059
00:58:33,160 --> 00:58:35,960
Speaker 1: least for me, it's super It's interesting to be like,

1060
00:58:36,440 --> 00:58:38,920
Speaker 1: you know, not like first quarter, IM going to do this,

1061
00:58:38,920 --> 00:58:41,600
Speaker 1: second quarter to do this, but more like, hey, I

1062
00:58:41,720 --> 00:58:44,800
Speaker 1: want to spend more time doing this less of this,

1063
00:58:45,680 --> 00:58:47,880
Speaker 1: therefore this asset has to you know, that's sort of

1064
00:58:48,000 --> 00:58:51,240
Speaker 1: and it's weird. I've been like transitioning my whole life. Yeah,

1065
00:58:52,040 --> 00:58:55,400
Speaker 1: you know, I'm not really sure like what what I

1066
00:58:55,440 --> 00:58:59,240
Speaker 1: would want to do more of or less of? Um,

1067
00:59:00,960 --> 00:59:04,680
Speaker 1: you know, I'm super I'm really involved with the kids

1068
00:59:04,800 --> 00:59:08,880
Speaker 1: and Janete. Like I'm not gone a lot anymore, right

1069
00:59:09,000 --> 00:59:12,880
Speaker 1: Like I'm I'm pretty dialed in and enjoying what I'm

1070
00:59:12,960 --> 00:59:18,400
Speaker 1: doing now. I don't. I wouldn't say I really enjoyed

1071
00:59:18,520 --> 00:59:22,720
Speaker 1: Saint Archer and like I didn't really. It was so fast,

1072
00:59:22,840 --> 00:59:27,320
Speaker 1: it was two and a half years. And now I

1073
00:59:27,400 --> 00:59:30,200
Speaker 1: think like instead of worrying about I guess like for me,

1074
00:59:30,840 --> 00:59:32,560
Speaker 1: the only thing I can say is like I'm trying

1075
00:59:32,600 --> 00:59:38,680
Speaker 1: to just perfect the process everything other than once it's

1076
00:59:38,720 --> 00:59:41,800
Speaker 1: on the shelf that I can't really control whether someone's

1077
00:59:41,840 --> 00:59:44,280
Speaker 1: going to buy it a couple of times or once

1078
00:59:44,440 --> 00:59:47,360
Speaker 1: or ten times or forty times or but I can

1079
00:59:47,480 --> 00:59:51,920
Speaker 1: be perfect. I can have a perfect process leading up

1080
00:59:52,000 --> 00:59:56,200
Speaker 1: to that. My operations and finance and sales and marketing

1081
00:59:56,280 --> 01:00:00,200
Speaker 1: could all be perfect, and then whether and then whether

1082
01:00:00,280 --> 01:00:02,360
Speaker 1: people buy it on the shelf or not, I fucking

1083
01:00:02,480 --> 01:00:05,200
Speaker 1: let that go. Man, Yeah, I don't. I don't. I

1084
01:00:05,280 --> 01:00:08,440
Speaker 1: can't control that. I can't. Think they're pretty goddamn close

1085
01:00:08,520 --> 01:00:14,320
Speaker 1: actually to like actually seeing that first time spring the

1086
01:00:14,400 --> 01:00:17,400
Speaker 1: demand that I can. I can do that, but consistent,

1087
01:00:17,760 --> 01:00:19,400
Speaker 1: by the way, you know what I always say after that,

1088
01:00:19,560 --> 01:00:22,720
Speaker 1: by the way, because every business comes down to product,

1089
01:00:23,520 --> 01:00:26,360
Speaker 1: and I always like to say, if you're if even

1090
01:00:26,400 --> 01:00:28,640
Speaker 1: though channelle is the best you know, sikest brand channel,

1091
01:00:29,280 --> 01:00:33,080
Speaker 1: if the jacket doesn't fit, you're still gotta gonna buy it.

1092
01:00:33,440 --> 01:00:35,680
Speaker 1: So it doesn't even matter even with that goddamn brand.

1093
01:00:35,840 --> 01:00:39,160
Speaker 1: So you know, I think what I think two really

1094
01:00:39,200 --> 01:00:41,800
Speaker 1: good takeaways about what you said is you could you

1095
01:00:41,920 --> 01:00:47,560
Speaker 1: control everything that's controllable, but you can't solve everything, so

1096
01:00:47,640 --> 01:00:51,240
Speaker 1: you can't drive yourself crazy about what's not controllable. So

1097
01:00:51,360 --> 01:00:53,640
Speaker 1: I think that's why I don't have that like twenty

1098
01:00:53,760 --> 01:00:56,920
Speaker 1: years or five years, or because I have no fucking

1099
01:00:57,000 --> 01:01:00,880
Speaker 1: idea and I can't control, you know, I can say

1100
01:01:00,880 --> 01:01:03,800
Speaker 1: the stuff I like doing, you know, and maybe like

1101
01:01:04,520 --> 01:01:07,200
Speaker 1: all retire, No, they're all you're not going to retire.

1102
01:01:07,440 --> 01:01:09,200
Speaker 1: You're not gonna retire, you know. But for me it

1103
01:01:09,360 --> 01:01:13,680
Speaker 1: was more about I mean, just basically less operations and

1104
01:01:13,840 --> 01:01:17,880
Speaker 1: less like data and more like strategy and more like

1105
01:01:18,760 --> 01:01:21,440
Speaker 1: coppital allocation, if you will. I've got sort of where

1106
01:01:21,480 --> 01:01:24,040
Speaker 1: I'm going towards. It sounds like you still want to

1107
01:01:24,080 --> 01:01:27,440
Speaker 1: like run a business for reels and yeah, like I mean,

1108
01:01:27,480 --> 01:01:29,800
Speaker 1: I still make all from Saint Richard and now I've

1109
01:01:29,840 --> 01:01:32,200
Speaker 1: made every film that we've ever put put out for

1110
01:01:32,680 --> 01:01:35,960
Speaker 1: the brands, right, like the little stories we tell and

1111
01:01:36,560 --> 01:01:39,720
Speaker 1: all the films. I make all of them still, and um,

1112
01:01:40,680 --> 01:01:42,320
Speaker 1: you know I love that, you know. And I think

1113
01:01:42,360 --> 01:01:45,400
Speaker 1: as these companies get bigger, maybe I would be we done.

1114
01:01:47,280 --> 01:01:49,520
Speaker 1: Oh you're hot. I was like, We're done. That's it.

1115
01:01:50,000 --> 01:01:53,480
Speaker 1: It's a rap um, I think. I think for for

1116
01:01:55,160 --> 01:01:57,840
Speaker 1: I could see myself doing as the companies get bigger,

1117
01:01:58,080 --> 01:02:02,200
Speaker 1: doing more of the marketing kind of like staying staying

1118
01:02:02,240 --> 01:02:06,360
Speaker 1: in the brand lane and pless you having that and

1119
01:02:06,560 --> 01:02:09,439
Speaker 1: then you know, but you never know. I could also

1120
01:02:09,480 --> 01:02:12,000
Speaker 1: see myself boning at a coffee shop here in Cardiff,

1121
01:02:12,080 --> 01:02:15,360
Speaker 1: and I couldn't do that too. Yeah, Rachel and I

1122
01:02:15,400 --> 01:02:17,520
Speaker 1: always wanted to have a better breakfast until we realize

1123
01:02:17,800 --> 01:02:20,400
Speaker 1: it would have to be about to breakfast and we'd

1124
01:02:20,400 --> 01:02:23,040
Speaker 1: have to like yeah, and it sounds it sounds like restaurant.

1125
01:02:23,160 --> 01:02:28,320
Speaker 1: I know, no, no that, I don't have any We've

1126
01:02:28,360 --> 01:02:31,440
Speaker 1: been We've been there, done that. We're still evolved. We're

1127
01:02:31,480 --> 01:02:34,000
Speaker 1: still evolved. I have no interest in any of that

1128
01:02:34,120 --> 01:02:37,440
Speaker 1: kind of stuff. So all right, my friend Josh, I

1129
01:02:37,640 --> 01:02:41,120
Speaker 1: believe that it is time for us to say goodbye

1130
01:02:41,160 --> 01:02:46,720
Speaker 1: because I you know, you know expensive, this digital tape is, No,

1131
01:02:46,880 --> 01:02:49,160
Speaker 1: I don't know, well it's got to be at least

1132
01:02:49,280 --> 01:02:51,520
Speaker 1: I don't know. We have like a thousand hours of recording.

1133
01:02:51,560 --> 01:02:54,000
Speaker 1: It calls like three fifty three dollars and fifty cents,

1134
01:02:54,080 --> 01:02:57,080
Speaker 1: so we're we're you know, this is a low budget operation,

1135
01:02:57,160 --> 01:02:59,160
Speaker 1: so we got to I'll pay you back when I

1136
01:02:59,240 --> 01:03:01,840
Speaker 1: come up for that. I can't wait. Seriously, let's uh

1137
01:03:02,960 --> 01:03:07,000
Speaker 1: get whatever ye have. My people call your people. But yeah,

1138
01:03:07,160 --> 01:03:09,320
Speaker 1: but no, seriously, I'd love to meet you surf for

1139
01:03:09,440 --> 01:03:12,520
Speaker 1: watch you surf and it'll be fun. Seriously, I'm sure

1140
01:03:12,560 --> 01:03:15,560
Speaker 1: we have a lot to talk about. We do, all right,

1141
01:03:15,600 --> 01:03:19,800
Speaker 1: my brother, Well all right, thank you and thank you

1142
01:03:19,920 --> 01:03:26,480
Speaker 1: everyone for listening to works for us. Well, I really enjoyed,

1143
01:03:26,760 --> 01:03:30,200
Speaker 1: first of all, having my own goddamn studio without my

1144
01:03:30,440 --> 01:03:35,160
Speaker 1: annoying wife, missus Zoe telling me to stop talking. I

1145
01:03:35,360 --> 01:03:37,520
Speaker 1: like talking, and I like when the microphone is mine

1146
01:03:38,520 --> 01:03:42,080
Speaker 1: and there you have it. So Josh was super impressive

1147
01:03:42,720 --> 01:03:45,160
Speaker 1: and I think what it shows, you know, it shows

1148
01:03:45,240 --> 01:03:47,920
Speaker 1: me I meet people like that all the time. And

1149
01:03:49,280 --> 01:03:51,600
Speaker 1: you know a lot of people the traditional path of

1150
01:03:51,800 --> 01:03:56,200
Speaker 1: like school, and they might just either or not um

1151
01:03:57,360 --> 01:04:00,680
Speaker 1: they might not excel at that, or they're parents might

1152
01:04:00,760 --> 01:04:03,360
Speaker 1: not think that that's you know, an important thing to

1153
01:04:03,880 --> 01:04:06,080
Speaker 1: have them think is important. But at the end of

1154
01:04:06,120 --> 01:04:13,120
Speaker 1: the day, I believe that ultimately, like smart, ambitious people

1155
01:04:13,320 --> 01:04:17,360
Speaker 1: will find their way to doing it what it is

1156
01:04:17,400 --> 01:04:18,760
Speaker 1: that they want to do, as long as they're willing

1157
01:04:18,800 --> 01:04:20,360
Speaker 1: to take that risk. And I think Josh is a

1158
01:04:20,440 --> 01:04:24,200
Speaker 1: prime example that he was a surfer, graduated high school

1159
01:04:24,440 --> 01:04:27,840
Speaker 1: Ventura County, and now he has sold a business and

1160
01:04:27,960 --> 01:04:30,000
Speaker 1: has six other business where he's sixty million dollars and

1161
01:04:30,120 --> 01:04:33,520
Speaker 1: he's forty two. So I think that success and I

1162
01:04:33,640 --> 01:04:35,880
Speaker 1: think that that is you know, sort of what America

1163
01:04:35,960 --> 01:04:38,080
Speaker 1: is all about, the American dream. And another thing that

1164
01:04:38,160 --> 01:04:41,080
Speaker 1: he said that was interesting is he said that, well,

1165
01:04:41,120 --> 01:04:43,880
Speaker 1: it's sexy to be an entrepreneur. It's funny. I don't

1166
01:04:43,880 --> 01:04:47,800
Speaker 1: really find that so much. Maybe today more and more.

1167
01:04:48,280 --> 01:04:53,280
Speaker 1: But what's really interesting and about how like social fabric

1168
01:04:53,400 --> 01:04:57,080
Speaker 1: really changes things. But like in Europe especially, you know England,

1169
01:04:57,720 --> 01:05:01,200
Speaker 1: being an entrepreneur is not really that cool, you know,

1170
01:05:01,280 --> 01:05:03,720
Speaker 1: because they have much more of a social order of

1171
01:05:03,880 --> 01:05:05,800
Speaker 1: like who your parents were, what school you went to

1172
01:05:06,080 --> 01:05:09,680
Speaker 1: and the like. So it's only now becoming more acceptable

1173
01:05:09,720 --> 01:05:13,360
Speaker 1: to be an entrepreneur. And as you'll see, the capital

1174
01:05:13,440 --> 01:05:15,800
Speaker 1: markets are really like the venture capital community is really

1175
01:05:16,000 --> 01:05:19,320
Speaker 1: getting much much bigger there now, but it's you know,

1176
01:05:19,480 --> 01:05:22,680
Speaker 1: like a decade behind. So I don't know if that's

1177
01:05:22,720 --> 01:05:26,520
Speaker 1: interesting or boring, but whatever, again, it's my mic, damn it.

1178
01:05:27,320 --> 01:05:29,760
Speaker 1: So if you liked what you've heard so far, please

1179
01:05:29,840 --> 01:05:32,680
Speaker 1: make sure you're subscribed on Apple Podcasts and give us

1180
01:05:32,680 --> 01:05:36,360
Speaker 1: a rating and review, and please keep listening. Also check

1181
01:05:36,480 --> 01:05:42,439
Speaker 1: us out on our Instagram at atworks dot four dot

1182
01:05:42,720 --> 01:05:47,360
Speaker 1: us that's at works dot for dot us, and of course,

1183
01:05:47,480 --> 01:05:49,960
Speaker 1: tell us your story. There is a works for us

1184
01:05:50,040 --> 01:05:52,640
Speaker 1: phone line you can call and leave us a message

1185
01:05:52,640 --> 01:05:56,240
Speaker 1: which you're with your very own relationship story. We're also

1186
01:05:56,320 --> 01:05:59,160
Speaker 1: planning to share our favorites on the podcast. Well that's

1187
01:05:59,240 --> 01:06:04,120
Speaker 1: fun kind of You can also ask us for relationship advice.

1188
01:06:04,400 --> 01:06:08,520
Speaker 1: Although clearly we know nothing about relationships other than our

1189
01:06:08,640 --> 01:06:12,160
Speaker 1: own experience. We are not doctors. We just play one

1190
01:06:12,560 --> 01:06:15,560
Speaker 1: on our podcast. So if you want to share a story,

1191
01:06:16,440 --> 01:06:19,080
Speaker 1: ask us a question, please give us a call six

1192
01:06:19,240 --> 01:06:24,480
Speaker 1: five seven five nine two two five one. Again that's

1193
01:06:24,520 --> 01:06:29,080
Speaker 1: six five seven five four nine two two five one.

1194
01:06:29,280 --> 01:06:31,880
Speaker 1: And you could also find all of our contact info

1195
01:06:32,120 --> 01:06:38,080
Speaker 1: again on our Instagram at works dot for dot us. Well,

1196
01:06:38,160 --> 01:06:42,000
Speaker 1: I'm glad that wasn't repetitive. We wish you a marvelous

1197
01:06:42,600 --> 01:06:45,840
Speaker 1: week day and all that good jazz. Much love from

1198
01:06:45,840 --> 01:06:46,360
Speaker 1: Works for Us