1 00:00:02,400 --> 00:00:04,920 Speaker 1: Welcome to brain Stuff, a production of I Heart Radio, 2 00:00:08,080 --> 00:00:12,520 Speaker 1: Hey rain Stuff Lauren Vogelbaum Here. Butter substitutes have a 3 00:00:12,680 --> 00:00:16,320 Speaker 1: rich history, but lest we spread ourselves too thin, will 4 00:00:16,360 --> 00:00:19,880 Speaker 1: concentrate on the particularly curious period between the eighteen eighties 5 00:00:19,920 --> 00:00:23,400 Speaker 1: and the nineteen fifties when margarine was outlawed in Canada 6 00:00:23,680 --> 00:00:29,000 Speaker 1: and margarine hungry Canadians bootlegged the stuff. Newfoundland manufactured margarine 7 00:00:29,080 --> 00:00:32,479 Speaker 1: because it made good sense. Its climate was too cold 8 00:00:32,560 --> 00:00:35,800 Speaker 1: to reliably sourced cream from cows, and margarine could be 9 00:00:35,840 --> 00:00:38,879 Speaker 1: made with a combination of vegetable, mineral and animal oils, 10 00:00:39,120 --> 00:00:43,680 Speaker 1: most notably seal oil. This made margarine remarkably cheaper to 11 00:00:43,760 --> 00:00:47,760 Speaker 1: produce than butter. Those cost savings trickled down to the consumer, 12 00:00:47,960 --> 00:00:52,440 Speaker 1: making margarine available to every strata of society. Newfoundland's margarine 13 00:00:52,440 --> 00:00:56,360 Speaker 1: manufacturers were committed to keeping their customers loyal, and that 14 00:00:56,400 --> 00:01:00,480 Speaker 1: meant keeping them incentivized to eat it. In nine already one, 15 00:01:00,520 --> 00:01:04,160 Speaker 1: when nutritional study findings revealed that Newfoundlanders were deficient in 16 00:01:04,240 --> 00:01:08,240 Speaker 1: vitamins A and D, margarine manufacturers added those ingredients to 17 00:01:08,280 --> 00:01:11,679 Speaker 1: their product. This isn't as nefarious as it might sound. 18 00:01:11,880 --> 00:01:14,760 Speaker 1: Additives make it into food products all the time. Look 19 00:01:14,800 --> 00:01:17,479 Speaker 1: for labels that say fortified with to get an idea 20 00:01:17,480 --> 00:01:20,360 Speaker 1: of which foods in your pantry are pumped up with vitamins. 21 00:01:21,240 --> 00:01:25,120 Speaker 1: So everyone could afford margarine, and everyone got a little 22 00:01:25,120 --> 00:01:27,960 Speaker 1: more of vitamin's A and D when they ate it. Plus, 23 00:01:28,000 --> 00:01:31,679 Speaker 1: the booming margarine business kept people in the workforce. It's 24 00:01:31,720 --> 00:01:36,120 Speaker 1: all win win right. At the time, Newfoundland was still 25 00:01:36,160 --> 00:01:39,959 Speaker 1: a British colony. In nine it became part of Canada, 26 00:01:40,280 --> 00:01:44,559 Speaker 1: where dairy farmers were fiercely protective of their trade. In fact, 27 00:01:44,720 --> 00:01:49,200 Speaker 1: margarine had been outlawed in Canada since eight six. Canada's 28 00:01:49,200 --> 00:01:52,920 Speaker 1: parliament passed federal legislation in ninety nine to prohibit the 29 00:01:52,920 --> 00:01:57,240 Speaker 1: manufacture and sale of margarine anywhere in Canada except Newfoundland 30 00:01:57,240 --> 00:02:01,040 Speaker 1: and Labrador, where it had an industrial stronghold, but that 31 00:02:01,120 --> 00:02:04,680 Speaker 1: didn't stop margarine hungry Canadians from bringing it across the border. 32 00:02:05,760 --> 00:02:10,280 Speaker 1: By nineteen fifty, the law was revised so that marjoriine manufacturing, importing, 33 00:02:10,480 --> 00:02:14,440 Speaker 1: and exporting would be regulated by the provinces until two 34 00:02:14,440 --> 00:02:17,680 Speaker 1: thousand eight. Quebec regulated that margarine had to be sold 35 00:02:17,800 --> 00:02:22,639 Speaker 1: colorless so that it wouldn't be confused with yellow butter, Oh, Canada, right, 36 00:02:23,000 --> 00:02:27,640 Speaker 1: We'll hold your harrumps. Americans were equally as mad about margarine, 37 00:02:28,160 --> 00:02:30,640 Speaker 1: just as your great great grandmother might turn up her 38 00:02:30,680 --> 00:02:32,720 Speaker 1: nose at any number of the shelf stable foods in 39 00:02:32,760 --> 00:02:36,200 Speaker 1: your pantry today. Americans in the late eighteen hundreds were 40 00:02:36,200 --> 00:02:41,640 Speaker 1: incredibly suspicious of food substitutes. In eighteen eighty, Minnesota Governor 41 00:02:41,720 --> 00:02:46,200 Speaker 1: Lucius Frederick Hubbard called margarine a mechanical mixture created by 42 00:02:46,240 --> 00:02:52,120 Speaker 1: the ingenuity of depraved human genius. Previous food substitutes, like Crisco, 43 00:02:52,280 --> 00:02:55,560 Speaker 1: which was intended to replace animal lard, were intended for 44 00:02:55,639 --> 00:02:59,280 Speaker 1: cooking and couldn't be literally seen in the foods grazing 45 00:02:59,320 --> 00:03:02,720 Speaker 1: dinner table. Margarine, on the other hand, was intended to 46 00:03:02,720 --> 00:03:06,440 Speaker 1: be eaten in its original form. From nineteen seventeen to 47 00:03:06,480 --> 00:03:11,160 Speaker 1: nine eight, plenty of bills proposed outlong margarine, largely at 48 00:03:11,160 --> 00:03:14,160 Speaker 1: the behest of the dairy industry, but the federal government 49 00:03:14,280 --> 00:03:17,040 Speaker 1: was pretty hands off, with the exception of a nineteen 50 00:03:17,080 --> 00:03:19,919 Speaker 1: thirty one law that mandated that margarine could not be 51 00:03:20,000 --> 00:03:23,080 Speaker 1: dyed yellow. It was up to the states to decide 52 00:03:23,080 --> 00:03:25,960 Speaker 1: how to treat margarine, and some taxed it so heavily. 53 00:03:26,040 --> 00:03:28,600 Speaker 1: The consumers would drive over state lines to buy it 54 00:03:28,639 --> 00:03:32,240 Speaker 1: in bulk where it was cheaper, not exactly bootlegging, but 55 00:03:32,480 --> 00:03:36,080 Speaker 1: still by the nineteen fifties, most states had voted to 56 00:03:36,120 --> 00:03:39,880 Speaker 1: overturn margarine tax laws, and when the American Heart Association 57 00:03:39,960 --> 00:03:42,800 Speaker 1: endorsed margine in the nineteen sixties as a good choice 58 00:03:42,840 --> 00:03:45,760 Speaker 1: for those aiming to lower their saturated fat intake, the 59 00:03:45,800 --> 00:03:49,840 Speaker 1: staple was here to stay, although laws about butter and 60 00:03:49,880 --> 00:03:55,560 Speaker 1: buttery products still exist, especially in dairy heavy states like Wisconsin. However, 61 00:03:55,840 --> 00:03:58,680 Speaker 1: many types of margarine are now advised against due to 62 00:03:58,720 --> 00:04:02,400 Speaker 1: their inclusion of health harmful trans fats in their recipes, 63 00:04:02,800 --> 00:04:07,400 Speaker 1: but margarine still hasn't disappeared completely. We spoke with Kristen Toth, 64 00:04:07,680 --> 00:04:11,760 Speaker 1: a rally, North Carolina based dietitian. She said, I think 65 00:04:11,840 --> 00:04:14,600 Speaker 1: once a food makes it into the mainstream US food system, 66 00:04:14,720 --> 00:04:17,839 Speaker 1: it's hard to eliminate it from the food supply stick. 67 00:04:17,920 --> 00:04:20,480 Speaker 1: Margarine can be a cost affordable option for some people 68 00:04:20,520 --> 00:04:24,600 Speaker 1: compared to butter. Talk recommends that if you're choosing margarine 69 00:04:24,640 --> 00:04:27,240 Speaker 1: for the money value quote, it's important to look for 70 00:04:27,320 --> 00:04:30,760 Speaker 1: margarine's that do not contain trans fat also found as 71 00:04:30,800 --> 00:04:35,200 Speaker 1: partially hydrogenated oil in the ingredients list, and to look 72 00:04:35,240 --> 00:04:38,320 Speaker 1: for Margarin's that contain the lowest amount of saturated fat. 73 00:04:38,920 --> 00:04:41,760 Speaker 1: And Talk also adds that because they are both high 74 00:04:41,800 --> 00:04:45,720 Speaker 1: calorie foods, both butter and even trans fat free margarine 75 00:04:45,720 --> 00:04:54,720 Speaker 1: spreads should be used sparingly when possible. Today's episode was 76 00:04:54,760 --> 00:04:57,640 Speaker 1: written by Candice Gibson and produced by Tyler Clang. For 77 00:04:57,760 --> 00:05:00,200 Speaker 1: more on this and lots of other smooth topics at 78 00:05:00,160 --> 00:05:02,760 Speaker 1: how stuff works dot com. Brain Stuff is production of 79 00:05:02,800 --> 00:05:05,720 Speaker 1: i heeart Radio. For more podcasts my heart Radio, visit 80 00:05:05,760 --> 00:05:08,279 Speaker 1: the i Heart Radio app, Apple Podcasts, or wherever you 81 00:05:08,320 --> 00:05:09,560 Speaker 1: listen to your favorite shows.