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Speaker 1: An illegal alien from Guatemala charged with raping a child

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Speaker 1: in Massachusetts. An MS thirteen gang member from Al Salvador

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Speaker 1: accused of murdering a Texas man of Venezuelan charged with

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Speaker 1: filming and selling child pornography in Michigan. These are just

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Speaker 1: some of the heinous migrant criminals caught because of President

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Speaker 1: Donald J. Trump's leadership. I'm Christy nom the United States

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Speaker 1: Secretary of Homeland Security. Under President Trump, attempted illegal border

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Speaker 1: crossings are at the lowest levels ever recorded, and over

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Speaker 1: one hundred thousand illegal aliens have been arrested. If you

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Speaker 1: are here illegally, your next you will be fined nearly

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Speaker 1: one thousand dollars a day, imprisoned, and deported. You will

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Speaker 1: never return. But if you register using our CBP home

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Speaker 1: app and leave now, you could be allowed to return legally.

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Speaker 1: Do what's right. Leave now. Under President Trump, America's laws,

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Speaker 1: border and families will.

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Speaker 2: Be protected sponsored by the United States Department of Homeland Security.

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Speaker 3: Part of your core will help you. Your core audience

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Speaker 3: will go along with your business. Right, So we're we're

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Speaker 3: not here, We're not gonna not everybody's gonna appreciate everything

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Speaker 3: that you do.

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Speaker 4: Like, so when I post certain things, I see what

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Speaker 4: some people.

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Speaker 3: You know, they might like comment, right, But and so,

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Speaker 3: but when I post other things, I don't get as

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Speaker 3: many likes their comments. But I'm not gonna worry about that, Okay,

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Speaker 3: but that I'm gonna use that to say, hey, Okay,

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Speaker 3: they like this content better or more. But that doesn't

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Speaker 3: mean I'm gonna stop posting the other items because I

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Speaker 3: still want to be true to myself.

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Speaker 4: Right.

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Speaker 3: So look at your So that's gonna be kind of

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Speaker 3: like your mass audience and then your mass audience. You

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Speaker 3: have different core groups, you have different target audiences, but

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Speaker 3: people are there still for something, right, So look at

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Speaker 3: your career and business, your hobbies and your passions and

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Speaker 3: create your target audience audiences for those.

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Speaker 4: Okay, So my.

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Speaker 3: Question is to you, what is your target audience? Everybody

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Speaker 3: in the chat, what is your target audience? Some of

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Speaker 3: us may have the same target audiences.

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Speaker 4: My target audience are educators.

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Speaker 3: And because when you get focused on your target audience, man,

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Speaker 3: that's when you can really start creating content exactly for

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Speaker 3: those people. So you want to think about it like

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Speaker 3: your personal brand is for you. It's about you, but

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Speaker 3: you're making it for your target audience so that they

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Speaker 3: can learn from it. They can soak it up and

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Speaker 3: you know, listen to you as an expert give information

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Speaker 3: about it and get all of those great tips. Okay,

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Speaker 3: we have adult entrepreneurs all right. Scenario credit prayer, Deshaun.

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Speaker 3: I want you to think about who needs the credit repair? Okay,

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Speaker 3: So think about like if you had recidivism, if you

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Speaker 3: just wanted to work with people freshly.

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Speaker 4: You know, you work with people who got out of

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Speaker 4: jail or prison or whatever.

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Speaker 3: They try to get back into society, but you might

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Speaker 3: not work with them directly. You work with them directly,

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Speaker 3: but maybe there are programs out there that help people

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Speaker 3: do that. So maybe there's a program or service that

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Speaker 3: you're pitching to the programs and services so that your

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Speaker 3: services will help their clients, right gang, Or you could

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Speaker 3: do moms, single parent moms or newly divorced people when

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Speaker 3: it comes to credit repair. Okay, Chanella said, moms in

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Speaker 3: that category can be even broken out even further teen moms,

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Speaker 3: you know, but yeah, teen moms or it just depends.

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Speaker 3: There's so many things, right.

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Speaker 4: Yes, everybody needs finances.

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Speaker 3: But you could, like I am specifically targeting educators. Why

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Speaker 3: because I'm an educator and I know how much we

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Speaker 3: spend in classrooms. I know educators. Two are also always

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Speaker 3: they have second jobs. A lot of states they don't

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Speaker 3: pay as much, Like Oklahoma loses teachers to Texas. I'm

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Speaker 3: in Texas because Oklahoma does not pay a lot for

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Speaker 3: their teachers. Neurodivergent moms, whooh, that's niche down right there,

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Speaker 3: that's niche down Mintees that need help and personal development

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Speaker 3: are awesome. New and inspiring. Entrepreneurs and single mothers love it.

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Speaker 3: Homeowners that need to sell their home boom, Okay. So

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Speaker 3: that all works, y'all, I love it. So make sure

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Speaker 3: you focus when you're thinking about your target audience. What

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Speaker 3: are the key words that you need to say? What

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Speaker 3: are the things? What are they thinking about, how do

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Speaker 3: they think, what are they dealing with? What are their

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Speaker 3: pain points? So that way you can when you're creating content,

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Speaker 3: you're not talking to everybody. You're focused in on one point.

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Speaker 3: So if I got if I get target, if my

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Speaker 3: target audience are educators, I'm not just doing educators.

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Speaker 4: I'm actually looking for new educators.

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Speaker 3: So that and I'm following the cycle of spending five

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Speaker 3: thousand dollars in their classroom, or you know, spending so

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Speaker 3: much money. I want them to find money so that

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Speaker 3: they can fund their classroom. I want them to learn

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Speaker 3: how to write letters. I want them to seek out grants. Right,

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Speaker 3: so I'm even niching down the educators. But even though

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Speaker 3: I'm niching down doesn't mean that I can't help anyone. Yeah,

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Speaker 3: I can help anyone. I mainly only want to deal

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Speaker 3: with single.

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Speaker 4: Women and as educators.

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Speaker 3: But will I say a male client, Yes I will

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Speaker 3: if I know I can help them and they're a

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Speaker 3: good fit and they're going to do the work, Yes

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Speaker 3: I will, all right, But that's not necessarily my target audience.

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Speaker 3: So just because you have a specific target audience doesn't

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Speaker 3: mean other people will not work with you. Okay, all right,

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Speaker 3: boom there it is alrighty, so be the authority, figure.

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Speaker 2: Erness what's up.

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Speaker 5: You ever walk into a small business and everything just

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Speaker 5: works like the checkout is fast, the receipts are digital,

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Speaker 5: tipping is a breeze, and you're out the door before

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Speaker 5: the line even builds. Odds are they're using Square? We

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Speaker 5: love supporting businesses that run on Square because it just

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Speaker 5: feels seamless. Whether it's a local coffee shop, a vendor

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Speaker 5: at a pop up market, or even one of our

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Speaker 5: merch partners, Square makes it easy for them to take payments,

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Speaker 5: manage inventory, and run their business with confidence, all from

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Speaker 5: one simple system. If you're a business owner or even

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Speaker 5: just thinking about launching something soon, Square is hands down

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Speaker 5: one of the best tools out there to help you start,

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Speaker 5: run and grow. It's not just about payments, it's about

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Speaker 5: giving you time back so you can focus on what

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Speaker 5: matters most Ready. To see how Square can transform your business,

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Speaker 5: visit Square dot com backslash go backslash eyl to learn

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Speaker 5: can keep pushing a vision forward. This episode is brought

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Speaker 5: to you by P and C Bank. A lot of

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Speaker 1: An illegal alien from Guatemala charged with raping a child

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Speaker 1: in Massachusetts. An MS thirteen gang member from El Salvador

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Speaker 1: accused of murdering a Texas man of Venezuelan charged with

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Speaker 1: filming and selling child pography in Michigan. These are just

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Speaker 1: some of the heinous migrant criminals caught because of President

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Speaker 1: Donald J. Trump's leadership. I'm Christy Noman, the United States

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Speaker 1: Secretary of Homeland Security. Under President Trump, attempted illegal border

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Speaker 1: crossings are at the lowest levels ever recorded, and over

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Speaker 1: one hundred thousand illegal aliens.

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Speaker 2: Have been arrested.

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Speaker 1: If you are here illegally, your next you will be

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Speaker 1: fine nearly one thousand dollars a day, imprisoned and deported,

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Speaker 1: you will never return. But if you register using our

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Speaker 1: CBP home app and leave now, you could be allowed

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Speaker 1: to return legally. Do what's right. Leave now under President Trump,

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Speaker 1: America's laws border and families will be protected.

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Speaker 2: Sponsored by the United States Department of Homeland Security.

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Speaker 3: We have talked about this, all right, So you're going

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Speaker 3: to need to and again, remember these are some items.

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Speaker 3: These are just the big items that are really going

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Speaker 3: to help you monitor us. You must create your presence

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Speaker 3: on social media first, So if you're just parting out right,

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Speaker 3: you're gonna have to create that facade. He even though

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Speaker 3: you might have a lot of expertise, but the big

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Speaker 3: thing is that you get to create it right online,

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Speaker 3: and then you're gonna back it up by becoming a

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Speaker 3: master of your crap. That does not happen instantaneous. This

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Speaker 3: is not Ron and Noodle, y'all. We can't just pop it.

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Speaker 3: We can't just pop also in the microwave and think

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Speaker 3: we're gonna boom, all right, Even people who have gone viral,

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Speaker 3: it doesn't necessarily just it's not an instant overnight sensation.

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Speaker 4: Because how many of us have been.

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Speaker 3: Talking about Gorilla Googirl glue Girl any anytime in the

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Speaker 3: past month.

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Speaker 4: None of us.

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Speaker 3: But she did, you know, she had her little moment

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Speaker 3: of fame, and she's gonna have to build off that.

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Speaker 3: If she wants to continue, you know, using the that

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Speaker 3: stimulus that she got right, So they things don't happen overnight.

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Speaker 4: So we have to make sure that we would still

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Speaker 4: become masters of our craft. So if we just got

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Speaker 4: into the.

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Speaker 3: Real estate, or even if you've been in the industry

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Speaker 3: for a while, you always want to be learning. There's

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Speaker 3: a book that I had to do my last class

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Speaker 3: in graduate school and becoming an instructional design. It was, well,

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Speaker 3: my master's degree is an instructional design and technology, and

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Speaker 3: so we had to read a book called Mastering by

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Speaker 3: Robert Green. I was like, I'm like this last class

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Speaker 3: was good because I was like, Okay, it was a

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Speaker 3: lot of great stuff. But Robert Green is also the

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Speaker 3: person who wrote the forty eight Laws of Power, all right,

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Speaker 3: and it says that you must spend ten thousand hours

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Speaker 3: to become the master of any craft. Ten thousand. No,

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Speaker 3: not Lamar University. It was full Sail University. And I

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Speaker 3: researched them. They're big technology school. They're out and went

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Speaker 3: a part of Florida, and I've actually met some really right.

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Speaker 4: Yeah. The funny thing is that when after I.

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Speaker 3: Got in that school, I actually met somebody in my district.

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Speaker 3: We're still friends to this day. We talked side by side.

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Speaker 3: We both went through the same program. We both were

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Speaker 3: teaching the same grade, the same content.

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Speaker 4: And we both went through that program like how two

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Speaker 4: people end up and.

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Speaker 3: Our thesis, our thesis topics were the same.

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Speaker 4: That was just it was wild. It was wild. So

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Speaker 4: and yeah, it was wild. So yeah, and I think, yeah,

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Speaker 4: the client, one of my first clients in my business.

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Speaker 3: Went to the phil Sael University too, so it was

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Speaker 3: it's been amazing. But yeah, all right, So so think

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Speaker 3: about that ten thousand hours. It's eighty hours a week

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Speaker 3: for forty eight weeks.

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Speaker 4: That's if you only studied.

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Speaker 3: This graph, right, eighty hours a week for forty eight weeks,

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Speaker 3: which is about two and a little over two and

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Speaker 3: a half years.

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Speaker 4: And that's if you're only focused on one particular skill.

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Speaker 4: So if you were to get so good, if you

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Speaker 4: were to study.

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Speaker 3: Credit payer for ten thousand hours, that doesn't mean that

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Speaker 3: you know, I mean that means that you would be

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Speaker 3: so focused you would become the expert.

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Speaker 4: You to come master.

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Speaker 3: And what happens when you're the master of something, everybody

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Speaker 3: wants to see you. Everybody wants to go see what

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Speaker 3: is his name? The guy don't I don't even know.

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Speaker 3: People still talking about him, but we all want to

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Speaker 3: be on Oprah, right, because she studied her craft, as

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Speaker 3: you know, asking questions. There's a doctor I cannot remember

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Speaker 3: his name because I'm not big on that grannies, but

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Speaker 3: you know everybody used to doctor Phild, doctor Phil.

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Speaker 4: I think it is yeah or us Yeah, those two days. Right.

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Speaker 3: We think about them like, yeah, they want to go

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Speaker 3: see him, right, because we love when people are so

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Speaker 3: well versed in if that we trust them, don't have

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Speaker 3: any problem listening to they what.

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Speaker 4: They're saying, right, Okay, So think about.

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Speaker 3: You must become a student of the game so that

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Speaker 3: you can become a master later. And with the way

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Speaker 3: we get content this day and time and the way

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Speaker 3: things are changing and laws, we have to make sure

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Speaker 3: that we're staying on top of our game. So think

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Speaker 3: about this. What was the last book you read, what

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Speaker 3: was the last seminar that you went to, or what

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Speaker 3: was the last course that you study in your area

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Speaker 3: of expertise? That's not rhetorical.

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Speaker 4: What was it and when was it? Because it was

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Speaker 4: two years ago? Ooh, that's too long. One year ago?

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Speaker 4: It is too long.

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Speaker 1: An illegal alien from Guatemala charged with raping a child

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Speaker 1: in Massachusetts. An MS thirteen gang member from El Salvador

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Speaker 1: accused of murdering a Texas man of Venezuelan charged with

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Speaker 1: filming and selling child pornography in Michigan. These are just

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Speaker 1: some of the heinous migrant criminals caught because of President

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Speaker 1: Donald J. Trump's leadership. I'm Christy nom the United States

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Speaker 1: Secretary of Homeland Security. Under President Trump, attempted illegal border

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Speaker 1: crossings are at the lowest levels ever recorded, and over

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Speaker 1: one hundred thousand illegal aliens have been arrested. If you

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Speaker 1: are here illegally, your next you will be fine nearly

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Speaker 1: one thousand dollars a day, imprisoned and deported, you will

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Speaker 1: never return. But if you register using our CBP home

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Speaker 1: app and leave now, you could be allowed to return legally.

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Speaker 1: Do what's right. Leave now. Under President Trump, America's laws,

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Speaker 1: border and families will be protected.

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Speaker 2: Sponsored by the United States Department of Homeland Security,