WEBVTT - 3: The Promise of a New Day

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<v Speaker 1>Let's talk for a minute about Akron, Ohio. It's a

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<v Speaker 1>historical site for pop and rock music. It turns out

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<v Speaker 1>it's where the Black Keys met and Devo. It's Chrissy

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<v Speaker 1>hines hometown, the city she wrote my City was Gone about.

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<v Speaker 1>And then that song became the theme for the Rush

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<v Speaker 1>Lim Boss Show, and that makes me feel bad. And

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<v Speaker 1>somewhere in that city there's a Sheraton hotel lobby that,

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<v Speaker 1>for a brief moment in nineteen ninety one, was a

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<v Speaker 1>magic portal. You walked into that lobby and if you

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<v Speaker 1>sang for the right person in the right way, you

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<v Speaker 1>walked out with a life that was changed forever. If

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<v Speaker 1>that Nicole Brown sang a song called go Outside in

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<v Speaker 1>the Rain for Michael Bivens in that hotel and her

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<v Speaker 1>life changed course. And that same night, in that same place,

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<v Speaker 1>a young guy who was about to start his freshman

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<v Speaker 1>year at Ohio University tried the same thing.

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<v Speaker 2>I sang for him in a hotel lobby at like

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<v Speaker 2>two in the morning, and he called me the next

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<v Speaker 2>day and he was like, going off for your record deal. Whatever.

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<v Speaker 1>Hayden hi Do was eighteen, a jock with a voice

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<v Speaker 1>big enough to fill a Sheriton Hotel Atrium. He sang

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<v Speaker 1>for Michael Bivens, and his life took a detour, one

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<v Speaker 1>that went right through the East Coast family, one that

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<v Speaker 1>lasted about a decade, one that involves Beyonce. He's gonna

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<v Speaker 1>tell us about it right now on Waiting for Impact,

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<v Speaker 1>a Dave Holmes passion project. While Hayden Hid's life was changing,

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<v Speaker 1>so was the rest of popular music. Later in the show,

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<v Speaker 1>We're gonna go deep on the pop charts of nineteen

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<v Speaker 1>ninety one and why that was the year that changed

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<v Speaker 1>everything about what got played on the radio with one

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<v Speaker 1>of my favorite writers, Chris Malanfi. You're gonna learn something

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<v Speaker 1>really interesting about the week that changed pop music forever,

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<v Speaker 1>the week Nirvana's never Mind took the number one spot

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<v Speaker 1>away from Michael Jackson's Dangerous. But here's what we've learned

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<v Speaker 1>so far about Sudden Impact. We know Sudden Impact was

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<v Speaker 1>one of the first artists to join Michael Bivins East

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<v Speaker 1>Coast family. We know he got them signed to Motown.

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<v Speaker 1>We know Bivins was so enthusiastic about them, so certain

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<v Speaker 1>they would succeed like Boys to Men ABC BBD, that

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<v Speaker 1>he put them in the music video for Motown Philly.

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<v Speaker 1>We know Motown Philly was inescapable in nineteen ninety one.

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<v Speaker 1>The three big places you could watch music videos back then, MTV,

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<v Speaker 1>VH one, and b ET played it all day long.

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<v Speaker 1>We know that after Motown Philly, Sudden Impact changed their

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<v Speaker 1>name to White Guys Whytgize, but we don't know why.

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<v Speaker 1>We know that, in the wake of Boys to Men's

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<v Speaker 1>success in nineteen ninety one, Bivins began expanding the East

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<v Speaker 1>Coast Family. He signed rappers, vocal groups, singers, and we

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<v Speaker 1>know that one of those singers is someone we now

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<v Speaker 1>know as a vet, Nicole Brown, who joined the East

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<v Speaker 1>Coast Family after angrily singing and Michael Bivins in that

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<v Speaker 1>same magical Sheriton lobby. And we know that in nineteen

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<v Speaker 1>ninety two Bivins gathered all his protegees together to record

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<v Speaker 1>a single and video called One for All four one.

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<v Speaker 1>They did a whole album, actually, East Coast Family, Volume one,

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<v Speaker 1>one four All four to one. The song and the

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<v Speaker 1>video are pure nineteen ninety two sac The raps mostly

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<v Speaker 1>ciggity sound like viggety this because that's what rappers did

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<v Speaker 1>that year. It combines elements of the new Jack swing

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<v Speaker 1>sound that was hot at the time with the heavy

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<v Speaker 1>hip hop beats that were becoming more popular. It's what

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<v Speaker 1>we would later call a posse track. Chris Malanfi will

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<v Speaker 1>tell you more about this in a little bit. Besides

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<v Speaker 1>Yvette and white guys, there are a couple standouts in

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<v Speaker 1>this video for me. One a kid who introduces himself

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<v Speaker 1>as Bivins's cousin Fruit Punch. He says, yup, my name

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<v Speaker 1>means fruit Punch, but I don't get out much, which

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<v Speaker 1>is an alarming thing for a child to say. There's

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<v Speaker 1>a rap duo called ten ten, two kids who both

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<v Speaker 1>look about ten, both with their suspenders on backwards like

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<v Speaker 1>Chris Cross was doing at the time, and then about

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<v Speaker 1>a third of the way through, the guy that told

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<v Speaker 1>me should have been huge, Hayden hiding. He only goes

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<v Speaker 1>by his first name, Hayden, a corn fed white guy

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<v Speaker 1>with a sport coat over his shoulder, looking every bit

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<v Speaker 1>the midwestern fraternity boy. He was one chance meeting away

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<v Speaker 1>from becoming Hayden can fucking sing, and with a vet's help,

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<v Speaker 1>I got in touch with him. Initially, I'm hoping he'll

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<v Speaker 1>be the guy who hooks me up with sudden Impact,

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<v Speaker 1>and I still hope that, but once I start talking

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<v Speaker 1>to him, I find that I just want to know everything.

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<v Speaker 1>He didn't get the fame and fortune he expected when

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<v Speaker 1>he got that phone call from Michael Bivins, but he

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<v Speaker 1>seems genuinely happy. Maybe what he got was something better.

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<v Speaker 2>I was in the East Coast family, so I was

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<v Speaker 2>a solo artist signed to bit ten Records.

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<v Speaker 1>When I speak with Hayden over Zoom, he's in his

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<v Speaker 1>basement back in Ohio. He looks about the same as

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<v Speaker 1>he did in the video. He's unassuming friendly. The music

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<v Speaker 1>business is a memory for Hayden now, and probably a

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<v Speaker 1>complicated one.

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<v Speaker 2>When my album was due for release, two weeks before

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<v Speaker 2>my album was released, the CEO of Motown, Jerald Busby, resigned,

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<v Speaker 2>so they put me on hold, and I was kind

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<v Speaker 2>of in a holding patterns.

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<v Speaker 1>But we're getting ahead of ourselves. Hayden Haidu grew up

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<v Speaker 1>in Akron, Ohio. He was an athlete, a football player,

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<v Speaker 1>but one who also liked to sing. And in the

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<v Speaker 1>eighties you were supposed to stay in your lane. Mixing

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<v Speaker 1>sports with the arts unthinkable. Zac Efron and Corbyn Blue

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<v Speaker 1>hadn't even been invented yet. That's a high school musical reference.

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<v Speaker 2>I sang in choir my senior year. I did a

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<v Speaker 2>play by vi Berdie. But this was before you know,

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<v Speaker 2>now you have athletes that want to get into acting

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<v Speaker 2>because you know, Disney's really popular, and it's the thing

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<v Speaker 2>when I was in high school, like, if you played football,

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<v Speaker 2>you didn't like do the acting thing, you know, I

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<v Speaker 2>mean you were either an athlete or so. I was

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<v Speaker 2>kind of, you know, I was kind of breaking a barrier.

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<v Speaker 1>I think Hayden's plan was to go to college, but

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<v Speaker 1>he wasn't much of a student and his football career

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<v Speaker 1>wasn't enough to get him a scholarship. So he applied

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<v Speaker 1>to Ohio University and he sang for them.

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<v Speaker 2>I ended up going to OU and was offered a

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<v Speaker 2>vocal scholarship. I went down and sang for them because

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<v Speaker 2>I didn't have the grades.

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<v Speaker 1>But late that summer, just before he was about to

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<v Speaker 1>start his freshman year, Hayden decided to take bold action.

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<v Speaker 2>Before I went down, Michael Vivins, the Belvit Devo, was

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<v Speaker 2>doing a tour and they were in Ohio and Afron, Ohio,

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<v Speaker 2>and that was right when Michael Vivins had founded Boys

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<v Speaker 2>to Men, So every time he came off tour in

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<v Speaker 2>this hotel, there were thousands of people going to sink form.

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<v Speaker 1>Yeah, join that East Coast family.

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<v Speaker 2>Yeah yeah right. And a buddy of mine called and

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<v Speaker 2>he's like, dude, you got to get down here in

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<v Speaker 2>sink for him.

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<v Speaker 1>When you showed up at that hotel lobby to sing

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<v Speaker 1>for Michael Bivens, what did you want? Did you did?

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<v Speaker 2>You know?

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<v Speaker 1>Like, what what did you picture?

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<v Speaker 2>I think, honestly, I was I had no I had

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<v Speaker 2>no idea. I was so innocent. I wish I could go,

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<v Speaker 2>you know, like I knew I could sing, but I

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<v Speaker 2>just got up and just sang, you know, And I

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<v Speaker 2>didn't I didn't have any you know. My buddy called

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<v Speaker 2>me and I just went up there and all these

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<v Speaker 2>people were singing, and actually I was just waiting and

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<v Speaker 2>I was like the last person to sing for him,

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<v Speaker 2>and he just he wrote down my number on like

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<v Speaker 2>the little gum wrapper.

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<v Speaker 1>You know what happened next? Bivins called an Offred Hayden

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<v Speaker 1>a record deal. Now you may be asking yourself, how

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<v Speaker 1>does Michael Bivins have the cloud to just be tossing

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<v Speaker 1>recording contracts out to strangers and share it and hotel lobbies.

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<v Speaker 1>It's a good question and we will try to answer

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<v Speaker 1>it later in the episode. But Bivin told Hayden, I'll

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<v Speaker 1>call you back in two weeks. Write a song. Hayden

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<v Speaker 1>had never written a song, but he figured he'd learn.

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<v Speaker 1>He actually did go down to Ohio University to start

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<v Speaker 1>his freshman year. But put yourself in his shoes. One

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<v Speaker 1>of the biggest pop stars on the planet says, he's

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<v Speaker 1>going to make you a pop star, and you're going

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<v Speaker 1>to focus on Polysi one oh one or whatever. Get

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<v Speaker 1>out of here.

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<v Speaker 2>I was wet behind the ears. You know. I was

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<v Speaker 2>a Midwest kid from Ohio. Who you know. I mean,

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<v Speaker 2>I signed my record deal and then I went off

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<v Speaker 2>to OU my freshman year, so I didn't even go

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<v Speaker 2>to class. You know. I was like, I'm out of here,

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<v Speaker 2>you know. I mean, it was not it was not

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<v Speaker 2>a good mix for me.

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<v Speaker 1>I bet was there money involved at that stage?

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<v Speaker 2>Well? Yeah, so when I signed, when I signed the deal,

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<v Speaker 2>at first, yeah, they gave me a little bit of

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<v Speaker 2>money and then I just went to college and he

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<v Speaker 2>was like, look, you know, we got to get things

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<v Speaker 2>set up and so it was about seven or eight

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<v Speaker 2>months in and then I started going out to LA

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<v Speaker 2>quite a bit, and it was just too hard for

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<v Speaker 2>me to do both. You know. My dad was kind

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<v Speaker 2>of like, are you sure you want to do this?

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<v Speaker 2>And I was like, I'm out, you know, at eighteen

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<v Speaker 2>years old, get to move to LA and kind of

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<v Speaker 2>work on an album.

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<v Speaker 1>Yeah. And then once the ball started rolling and you

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<v Speaker 1>got signed, what were you picturing?

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<v Speaker 2>I think in my mind, I thought I was going

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<v Speaker 2>to like be a superstar. Honestly, I think I thought like,

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<v Speaker 2>and I don't say this in a bragging way because

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<v Speaker 2>I'm older now, but but I don't think I realized

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<v Speaker 2>maybe the talent that God gave me. And then when

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<v Speaker 2>I started working with like real professionals and they were like,

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<v Speaker 2>you're You're really good.

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<v Speaker 1>They settled on an image for Hayden. They wanted to

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<v Speaker 1>make him like a nineties blue eyed soul man. They

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<v Speaker 1>recorded an album, and Bivens kept working on Hayden. If

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<v Speaker 1>you know the story of New Edition, you know, these

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<v Speaker 1>guys worked their asses off to be the biggest and

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<v Speaker 1>the best, and Michael Bivens expected that kind of discipline

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<v Speaker 1>from his artists.

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<v Speaker 2>The Big ten label was more. They were really hands on,

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<v Speaker 2>right you know Mike. Mike's a different dude. Like, you know,

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<v Speaker 2>I would be in an airport and he would be, I, dude,

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<v Speaker 2>get on the tart, like, get on the you know,

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<v Speaker 2>get up and start singing. He was like old school Motown.

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<v Speaker 2>Oh yeah, like embarrassing moments like we did a restaurant.

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<v Speaker 2>He'd be like, stand up, start singing and people are like,

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<v Speaker 2>what are you doing?

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<v Speaker 1>So wait, so what what does that feel like to

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<v Speaker 1>have to do that?

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<v Speaker 2>You're like, you're, well, you don't want to crap your

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<v Speaker 2>you don't want to crap your pants because you're you know, yeah,

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<v Speaker 2>you're you know, every time you do something, it's like

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<v Speaker 2>it's live or die with him. You know, he grew

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<v Speaker 2>up with you know, he was from an era where

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<v Speaker 2>you know, you worked for everything you you wanted to

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<v Speaker 2>make you a real artist. Right, So at the time

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<v Speaker 2>you don't know that. You know, at some point you're thinking,

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<v Speaker 2>in my am I filling up this guy's ego And

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<v Speaker 2>what's the point. What's the point. But then when you

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<v Speaker 2>look back, you know, I think he really wanted to

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<v Speaker 2>prepare you for you know, you know, I mean new

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<v Speaker 2>addition They're one of the hardest work in groups, you know.

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<v Speaker 2>You know, they had sixteen hour rehearsals of pain, so

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<v Speaker 2>he was all about he really wanted you to become

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<v Speaker 2>an artist.

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<v Speaker 1>If you remember, Evet said she loved that Hayden album,

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<v Speaker 1>An event does not lie. Hayden's proud of it too.

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<v Speaker 1>It's got a cover of Steely Dan's PEG with gospel

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<v Speaker 1>group Take six doing the background vocals. They made a

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<v Speaker 1>video for the first single, Funhouse, with Hayden kind of

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<v Speaker 1>doing a James Dean thing out in the California desert.

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<v Speaker 1>Motown was on board. The album was about to drop.

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<v Speaker 1>You finish your record, and then then what happens.

0:11:21.520 --> 0:11:24.559
<v Speaker 2>Well, I get home to Cleveland and we shoot a

0:11:24.640 --> 0:11:27.640
<v Speaker 2>video and it's like we're ready to go, like we're

0:11:27.640 --> 0:11:30.640
<v Speaker 2>looking for a promotional tour two three weeks, and then

0:11:30.640 --> 0:11:33.680
<v Speaker 2>all of a sudden, Joe, you know, I get a

0:11:33.720 --> 0:11:38.600
<v Speaker 2>call Gerald Busby's resigned. You know, obviously Motown's on hold.

0:11:38.920 --> 0:11:41.360
<v Speaker 1>This is a tale as old as time. A big

0:11:41.400 --> 0:11:44.240
<v Speaker 1>executive gets excited about you, signs you to a deal,

0:11:44.440 --> 0:11:47.360
<v Speaker 1>invests some time and money into you, and then that

0:11:47.480 --> 0:11:51.120
<v Speaker 1>executive goes somewhere new maybe they get fired. Maybe they

0:11:51.160 --> 0:11:53.400
<v Speaker 1>just get a new job somewhere else. But you can't

0:11:53.440 --> 0:11:56.320
<v Speaker 1>follow that executive to where they go because you're under

0:11:56.360 --> 0:11:59.520
<v Speaker 1>contract to the place they signed you too. You're obligated

0:11:59.520 --> 0:12:02.120
<v Speaker 1>to the play and not the person. And the new

0:12:02.160 --> 0:12:05.040
<v Speaker 1>executive comes in, and that new executive has projects that

0:12:05.200 --> 0:12:08.040
<v Speaker 1>they're excited to invest some time and money into, and

0:12:08.320 --> 0:12:09.280
<v Speaker 1>you're not one of them.

0:12:09.640 --> 0:12:11.320
<v Speaker 2>Actually, the album we did was it was a really

0:12:11.320 --> 0:12:14.280
<v Speaker 2>good album, but it just it never surfaced because you know,

0:12:14.280 --> 0:12:17.680
<v Speaker 2>when Jerald Busby left Motown, there was quite a hiatus

0:12:17.679 --> 0:12:18.160
<v Speaker 2>for a while.

0:12:18.400 --> 0:12:20.800
<v Speaker 1>I'll say a couple of things here. One, after I

0:12:20.840 --> 0:12:23.400
<v Speaker 1>spoke with Hayden, I emailed him to ask whether it's

0:12:23.440 --> 0:12:26.559
<v Speaker 1>possible to hear that album anywhere, and as of now,

0:12:26.600 --> 0:12:28.920
<v Speaker 1>he hasn't gotten back to me. It might be a

0:12:28.960 --> 0:12:31.920
<v Speaker 1>sore spot. I would understand if it were, but I'm

0:12:32.000 --> 0:12:34.800
<v Speaker 1>dying to hear that record. And Two, I tried to

0:12:34.840 --> 0:12:37.640
<v Speaker 1>track down Jerald Buzzby and he died in two thousand

0:12:37.640 --> 0:12:41.440
<v Speaker 1>and eight. But Hayden's album sat on a shelf. It's

0:12:41.440 --> 0:12:44.280
<v Speaker 1>nobody's fault. It's just the way it goes. It's actually

0:12:44.360 --> 0:12:45.640
<v Speaker 1>the way it goes. A lot.

0:12:46.160 --> 0:12:48.520
<v Speaker 2>I don't think anyone goes in and makes an album

0:12:48.559 --> 0:12:51.560
<v Speaker 2>and says this is this is going to fail, especially

0:12:51.600 --> 0:12:54.160
<v Speaker 2>then because you know at the time, like you know,

0:12:54.480 --> 0:12:57.200
<v Speaker 2>Motown Price spent one and a half million dollars on

0:12:57.280 --> 0:13:00.480
<v Speaker 2>my album. I honestly believe that if we would have

0:13:00.520 --> 0:13:03.679
<v Speaker 2>released that album, it could have been pretty big because

0:13:03.720 --> 0:13:06.600
<v Speaker 2>I would have been like he was kind of marketing

0:13:06.640 --> 0:13:10.400
<v Speaker 2>me as like the new version of Elvis in a way,

0:13:10.480 --> 0:13:12.160
<v Speaker 2>so it was very R and B. But like we

0:13:12.280 --> 0:13:14.920
<v Speaker 2>redid Love Me Tender from Elvis, and it was like

0:13:15.000 --> 0:13:16.760
<v Speaker 2>it was you know, it was just a there was

0:13:16.800 --> 0:13:19.280
<v Speaker 2>nobody in the industry, you know, that was doing what

0:13:19.320 --> 0:13:21.360
<v Speaker 2>I was doing. I always tell my wife, he loves

0:13:21.440 --> 0:13:24.280
<v Speaker 2>Justin Timberlake. I'm like, he stole, he stole everything from me.

0:13:25.000 --> 0:13:28.439
<v Speaker 1>Man, justin Timberlake cannot catch a break this year, can he.

0:13:29.320 --> 0:13:33.480
<v Speaker 1>Hayden's debut album is gathering dust. Motown's not releasing it,

0:13:33.520 --> 0:13:36.240
<v Speaker 1>and because he's under contract, nobody else can release it.

0:13:36.679 --> 0:13:40.000
<v Speaker 1>So Hayden is in a holding pattern. He's in Hollywood,

0:13:40.160 --> 0:13:43.240
<v Speaker 1>collecting a stipend, playing golf, starting to drink a little.

0:13:43.679 --> 0:13:47.439
<v Speaker 1>Like his album, He's just sitting there waiting, even.

0:13:47.240 --> 0:13:49.600
<v Speaker 2>Just trying to find some side projects for me to do.

0:13:49.760 --> 0:13:52.240
<v Speaker 2>And at this point, you know, we're becoming like brothers.

0:13:52.280 --> 0:13:54.280
<v Speaker 2>We're really tight because we've kind of been through the

0:13:54.280 --> 0:13:57.240
<v Speaker 2>war together. And I think in his defense, you know,

0:13:57.480 --> 0:14:02.319
<v Speaker 2>he was pushing this Midwest stern white kid and era

0:14:02.400 --> 0:14:04.920
<v Speaker 2>where you know, like you know, there was no cross

0:14:04.920 --> 0:14:07.640
<v Speaker 2>pollination of like music, and he's trying to figure out

0:14:07.679 --> 0:14:10.360
<v Speaker 2>his way and I'm hammering him like, dude, I'm ready

0:14:10.440 --> 0:14:13.440
<v Speaker 2>to go. And through all that, I think we're really close.

0:14:14.040 --> 0:14:16.120
<v Speaker 2>But you know, it was like it was like almost

0:14:16.360 --> 0:14:18.319
<v Speaker 2>it was a year of just you know, I mean,

0:14:18.320 --> 0:14:20.080
<v Speaker 2>I got really good at golf, right, I played a

0:14:20.080 --> 0:14:23.480
<v Speaker 2>lot of golf. I mean that year of not doing

0:14:23.520 --> 0:14:25.800
<v Speaker 2>anything and get twenty five hundred bucks a month is

0:14:26.160 --> 0:14:28.040
<v Speaker 2>you know for a twenty year old kid, it's not

0:14:28.080 --> 0:14:31.160
<v Speaker 2>bad when you're living at home. Bad, No, not bad.

0:14:31.280 --> 0:14:34.160
<v Speaker 2>So yeah, so I was just put on hold. But

0:14:34.200 --> 0:14:36.720
<v Speaker 2>I was still trying to, like I really wanted to

0:14:37.440 --> 0:14:40.280
<v Speaker 2>because I had gotten the la bug now, right, So

0:14:40.360 --> 0:14:42.240
<v Speaker 2>I'm like, now, you know, before it was like I

0:14:42.360 --> 0:14:44.080
<v Speaker 2>just want to go sing. But then you know, I've

0:14:44.120 --> 0:14:45.880
<v Speaker 2>seen some pockets of fame, and I'm like, you know,

0:14:45.960 --> 0:14:47.320
<v Speaker 2>being famous wouldn't be terrible.

0:14:47.600 --> 0:14:51.360
<v Speaker 1>Hayden was getting frustrated his college years had passed him by,

0:14:52.080 --> 0:14:55.600
<v Speaker 1>his hopes had been raised and then dashed too many times.

0:14:56.160 --> 0:14:57.080
<v Speaker 1>Something had to give.

0:14:57.520 --> 0:14:59.600
<v Speaker 2>We did a demo and then we we ended up

0:14:59.640 --> 0:15:01.920
<v Speaker 2>doing a couple of other songs outside of what he

0:15:02.000 --> 0:15:04.880
<v Speaker 2>was having us to do, and eventually we got to

0:15:04.880 --> 0:15:07.120
<v Speaker 2>deal with Columbia. That was out, you know, that was

0:15:07.160 --> 0:15:09.240
<v Speaker 2>not a part of Michael Bibbins at all. And that's

0:15:09.280 --> 0:15:13.760
<v Speaker 2>when our relationship just it ended. And I've reached out

0:15:13.800 --> 0:15:17.120
<v Speaker 2>a few times, but how did you leave it? Well,

0:15:17.160 --> 0:15:19.720
<v Speaker 2>so I you know, at the time we had hired

0:15:19.760 --> 0:15:23.080
<v Speaker 2>an attorney. He called Mike and it was like breaking

0:15:23.200 --> 0:15:25.520
<v Speaker 2>up with your It was like the breakup, you know.

0:15:25.680 --> 0:15:28.040
<v Speaker 2>It was like, hey, I'm going to sign with Columbia,

0:15:28.040 --> 0:15:30.440
<v Speaker 2>I'm not going to view with fIF ten. And it

0:15:30.480 --> 0:15:32.440
<v Speaker 2>was like it was sad, you know. I mean I

0:15:33.040 --> 0:15:34.840
<v Speaker 2>cried a little bit after that, but you know, look,

0:15:34.880 --> 0:15:38.080
<v Speaker 2>I was I had probably been on hold for you know,

0:15:38.160 --> 0:15:40.760
<v Speaker 2>I had put my life in Mike's hands from the

0:15:40.800 --> 0:15:43.720
<v Speaker 2>time I was eighteen to now we're talking. It was

0:15:43.760 --> 0:15:47.280
<v Speaker 2>probably twenty three. So at some point I got to say,

0:15:47.280 --> 0:15:48.280
<v Speaker 2>am I going to continue?

0:15:48.320 --> 0:15:48.480
<v Speaker 1>You know?

0:15:48.520 --> 0:15:51.120
<v Speaker 2>And I didn't. I couldn't really see the forest through

0:15:51.160 --> 0:15:53.680
<v Speaker 2>the trees. I had to make a tough decision for

0:15:53.800 --> 0:15:56.320
<v Speaker 2>myself and what I thought was best. I kind of

0:15:56.360 --> 0:15:59.560
<v Speaker 2>moved on. And you know, my attorney was like, that

0:15:59.680 --> 0:16:03.680
<v Speaker 2>was unbelievable. He's like, you two grown men. It just

0:16:03.760 --> 0:16:06.440
<v Speaker 2>broke up, like two heterosexual males just broke up.

0:16:06.680 --> 0:16:08.760
<v Speaker 1>Now I can't help but notice, as Hayden says this,

0:16:08.920 --> 0:16:12.280
<v Speaker 1>that he's not angry. There don't seem to be any lingering,

0:16:12.360 --> 0:16:15.520
<v Speaker 1>hard feelings. It may have been a heterosexual breakup, but

0:16:15.800 --> 0:16:19.320
<v Speaker 1>as with a vet, it's pretty obvious Hayden still loves

0:16:19.320 --> 0:16:24.680
<v Speaker 1>Michael Bivens. The music world turned upside down in nineteen

0:16:24.760 --> 0:16:27.840
<v Speaker 1>ninety one as the smooth listen at work sounds of

0:16:27.920 --> 0:16:31.200
<v Speaker 1>Top forty radio gave way to alternative and hip hop.

0:16:31.680 --> 0:16:33.560
<v Speaker 1>For some more insight on that, I turned to my

0:16:33.600 --> 0:16:37.280
<v Speaker 1>friend Chris Malanfy. Now, Chris is a music critic, a

0:16:37.320 --> 0:16:40.440
<v Speaker 1>pop chart analyst, the host of the podcast Hit Parade,

0:16:40.760 --> 0:16:43.240
<v Speaker 1>But back in ninety one, he was an obsessive just

0:16:43.320 --> 0:16:45.760
<v Speaker 1>like me. Who were you nineteen ninety one?

0:16:46.440 --> 0:16:52.320
<v Speaker 3>Let's see a pop fan who also cared about hip

0:16:52.320 --> 0:16:56.880
<v Speaker 3>hop and alternative music. A writer for my college music magazine,

0:16:57.680 --> 0:17:00.320
<v Speaker 3>A guy who read Billboard every week, because that's the

0:17:00.360 --> 0:17:02.720
<v Speaker 3>kind of nerd I am. I've been that nerd since

0:17:02.800 --> 0:17:06.119
<v Speaker 3>the mid to late eighties, so that's made great.

0:17:06.680 --> 0:17:08.480
<v Speaker 1>I love it. And now look at.

0:17:08.400 --> 0:17:12.120
<v Speaker 3>You, yeah and my Bowie T shirt. Fifty years old.

0:17:13.359 --> 0:17:16.280
<v Speaker 1>I knew the pop music world that's sudden impact. Evtnicole

0:17:16.320 --> 0:17:19.760
<v Speaker 1>Brown and Hayden we're trying to break into really changed

0:17:19.760 --> 0:17:22.400
<v Speaker 1>around this time. But I hadn't really thought about how

0:17:22.440 --> 0:17:24.560
<v Speaker 1>that all happened until I got a hold of Chris.

0:17:25.280 --> 0:17:27.840
<v Speaker 1>It all boils down to a Barcode scanner.

0:17:28.240 --> 0:17:31.000
<v Speaker 3>Ninety one is the year. It's the BCAD moment of

0:17:31.080 --> 0:17:33.680
<v Speaker 3>chart following because it's the year of sound scan. It's

0:17:33.720 --> 0:17:36.040
<v Speaker 3>the year that SoundScan is added to the album chart

0:17:36.080 --> 0:17:39.879
<v Speaker 3>in May, the Hot one hundred in November, and it

0:17:40.000 --> 0:17:43.600
<v Speaker 3>utterly changes our understanding of how songs and albums become hits.

0:17:43.920 --> 0:17:48.080
<v Speaker 1>Billboard Magazine is a music industry trade publication whose album

0:17:48.240 --> 0:17:51.679
<v Speaker 1>and singles charts are the gold standard. It's the singles

0:17:51.760 --> 0:17:54.600
<v Speaker 1>chart Casey Caseum used for American Top forty. That's how

0:17:54.680 --> 0:17:57.880
<v Speaker 1>legit it is, and starting in nineteen ninety one, they

0:17:57.960 --> 0:18:02.240
<v Speaker 1>began using Nielsen SoundScan data collected from scanners at record

0:18:02.240 --> 0:18:05.760
<v Speaker 1>store cash registers. You bought a record, the person behind

0:18:05.760 --> 0:18:08.159
<v Speaker 1>the counter wave the wand thing at it, it went boop.

0:18:08.520 --> 0:18:11.240
<v Speaker 1>That information went to Nielsen, who sold it to Billboard,

0:18:11.440 --> 0:18:14.720
<v Speaker 1>and that's how they compiled the sales chart, which makes sense.

0:18:15.240 --> 0:18:16.960
<v Speaker 1>It makes so much sense you kind of have to

0:18:17.000 --> 0:18:18.960
<v Speaker 1>ask what had we been doing.

0:18:19.760 --> 0:18:24.760
<v Speaker 3>We had our Billboard had been phoning and faxing retailers

0:18:24.840 --> 0:18:27.960
<v Speaker 3>and radio programmers to ask them, give me your top

0:18:28.040 --> 0:18:30.840
<v Speaker 3>thirty records this week or whatever, and then they would

0:18:30.920 --> 0:18:33.640
<v Speaker 3>rank them. It wasn't as if the system was devoid

0:18:33.640 --> 0:18:37.560
<v Speaker 3>of data, but it was very imprecise and frankly fudgeable data.

0:18:37.600 --> 0:18:40.440
<v Speaker 3>Fudgeable is my favorite adjective for it, because it suggests

0:18:40.840 --> 0:18:44.040
<v Speaker 3>all sorts of nefariousness without actually coming out and saying it.

0:18:44.400 --> 0:18:44.480
<v Speaker 2>So.

0:18:44.600 --> 0:18:47.359
<v Speaker 1>Up until this point, the album and singles charts that

0:18:47.520 --> 0:18:51.719
<v Speaker 1>I had grown up following were tabulated by like rumor.

0:18:52.440 --> 0:18:55.560
<v Speaker 3>And what it did was it taught us that the

0:18:55.640 --> 0:18:59.520
<v Speaker 3>patterns that we had been assuming albums and singles would

0:18:59.520 --> 0:19:03.000
<v Speaker 3>follow were basically all wrong. The simple way I like

0:19:03.040 --> 0:19:05.720
<v Speaker 3>to say it is albums open like movies. We used

0:19:05.720 --> 0:19:07.320
<v Speaker 3>to think that an album would open somewhere in the

0:19:07.320 --> 0:19:09.320
<v Speaker 3>middle of the chart and then rise to number one

0:19:09.400 --> 0:19:13.000
<v Speaker 3>or number five or whatever. An album's biggest week is

0:19:13.040 --> 0:19:17.119
<v Speaker 3>its first week, and we only learned that through SoundScan.

0:19:17.920 --> 0:19:20.160
<v Speaker 3>Prior to nineteen ninety one, there'd only ever been six

0:19:20.640 --> 0:19:23.440
<v Speaker 3>number one debuts in the history of the album chart

0:19:23.520 --> 0:19:26.480
<v Speaker 3>in like forty years. And I can name him off

0:19:26.480 --> 0:19:28.800
<v Speaker 3>the top of my head, Please Don't two by Elton John,

0:19:28.840 --> 0:19:31.640
<v Speaker 3>one by Stevie Wonder, one by Bruce Springsteen, one by

0:19:31.840 --> 0:19:38.000
<v Speaker 3>Whitney Houston, and won by Michael Jackson. And after sound scan,

0:19:38.720 --> 0:19:41.679
<v Speaker 3>the first one was by skid Row, right right. Not

0:19:41.800 --> 0:19:43.560
<v Speaker 3>to disparage skid Row, they were at the peak of

0:19:43.600 --> 0:19:44.560
<v Speaker 3>their popularity, but.

0:19:44.480 --> 0:19:48.800
<v Speaker 4>Skien were clearly skid Row if you want, like they

0:19:48.840 --> 0:19:51.359
<v Speaker 4>were big for hair metal in nineteen ninety one, but

0:19:51.560 --> 0:19:54.080
<v Speaker 4>like they were not even the biggest hair metal band

0:19:54.119 --> 0:19:54.680
<v Speaker 4>at the time.

0:19:55.000 --> 0:19:57.840
<v Speaker 3>Yet they were the first Scouts sound scan, excuse me,

0:19:57.920 --> 0:20:00.800
<v Speaker 3>the first act in the sound scan era to debut

0:20:00.840 --> 0:20:02.879
<v Speaker 3>at number one on the album chart. They that's a

0:20:02.880 --> 0:20:05.000
<v Speaker 3>record nobody can ever take away from them.

0:20:05.119 --> 0:20:07.800
<v Speaker 1>When skid Row debuts at number one with a record

0:20:07.840 --> 0:20:09.879
<v Speaker 1>that doesn't even have a single on the radio.

0:20:10.240 --> 0:20:14.359
<v Speaker 3>You know, the culture is changing, and what it's told

0:20:14.400 --> 0:20:16.920
<v Speaker 3>you right away is, oh, this is not special anymore.

0:20:16.960 --> 0:20:19.359
<v Speaker 3>This is just going to keep happening week after week.

0:20:19.480 --> 0:20:23.080
<v Speaker 3>And now if you look at the album chart most weeks,

0:20:23.320 --> 0:20:25.080
<v Speaker 3>you know, call it thirty to forty weeks out of

0:20:25.119 --> 0:20:28.520
<v Speaker 3>a fifty two week year. The new number one album

0:20:28.800 --> 0:20:32.919
<v Speaker 3>is a debut. It's a brand new album because it

0:20:32.960 --> 0:20:35.720
<v Speaker 3>opens like a box office hit. It opens like a movie. Right,

0:20:35.800 --> 0:20:38.680
<v Speaker 3>Avengers Endgame doesn't open at number ten and rise to

0:20:38.760 --> 0:20:41.840
<v Speaker 3>number one. Avengers Endgame starts at number one and then

0:20:42.119 --> 0:20:43.280
<v Speaker 3>gradually drifts down.

0:20:43.520 --> 0:20:47.080
<v Speaker 1>That's how albums open to singles charts the top forty.

0:20:47.280 --> 0:20:49.439
<v Speaker 1>You know what Casey Casem used to do. They're a

0:20:49.480 --> 0:20:53.280
<v Speaker 1>combination of record sales and radio airplay. And in nineteen

0:20:53.320 --> 0:20:57.520
<v Speaker 1>ninety one, Nielsen also debuted Broadcast Data Systems, an early

0:20:57.600 --> 0:21:00.520
<v Speaker 1>version of Shazam that listened to and report did which

0:21:00.560 --> 0:21:04.840
<v Speaker 1>songs radio stations were actually playing. Previously, Billboard had just

0:21:04.880 --> 0:21:07.600
<v Speaker 1>had to take the word of record stores and radio stations,

0:21:07.800 --> 0:21:11.600
<v Speaker 1>but now they had the real raw data. The big

0:21:11.640 --> 0:21:16.440
<v Speaker 1>sound just before the change was adult contemporary Michael Bolton, Wilson, Phillips,

0:21:16.520 --> 0:21:19.760
<v Speaker 1>Amy Grant, which just keep her song Baby Baby in

0:21:19.800 --> 0:21:21.560
<v Speaker 1>the back of your mind for later in this series.

0:21:21.880 --> 0:21:23.600
<v Speaker 1>You might want to go to YouTube and watch the video.

0:21:23.600 --> 0:21:26.320
<v Speaker 1>That's all I'm gonna say. It's possible, and I'm not

0:21:26.359 --> 0:21:30.000
<v Speaker 1>making accusations here. I'm just saying it's possible that the

0:21:30.040 --> 0:21:33.240
<v Speaker 1>middle aged white men who ran radio stations and owned

0:21:33.280 --> 0:21:37.119
<v Speaker 1>record stores might maybe have over represented the middle of

0:21:37.160 --> 0:21:40.480
<v Speaker 1>the road white adult contemporary artists that they were comfortable with.

0:21:41.359 --> 0:21:45.639
<v Speaker 1>Like Chris says, it was fudgeable until it wasn't. The

0:21:45.680 --> 0:21:49.160
<v Speaker 1>pop charts had reflected what record stores and radio stations

0:21:49.200 --> 0:21:52.000
<v Speaker 1>said people were buying and listening to. In ninety one,

0:21:52.280 --> 0:21:55.199
<v Speaker 1>they began to reflect what people were actually buying and

0:21:55.240 --> 0:21:59.359
<v Speaker 1>listening to. How then did the pop charts start sounding different?

0:21:59.680 --> 0:22:04.880
<v Speaker 3>I mean, you're already you're already seeing hip hop make

0:22:04.920 --> 0:22:07.880
<v Speaker 3>a run at the charts prior to sound scan, right,

0:22:08.320 --> 0:22:12.200
<v Speaker 3>You've already seen everybody from mc hammer to Vanilla Ice

0:22:12.880 --> 0:22:16.120
<v Speaker 3>to Marky Mark and the Funky Bunch, you know, make

0:22:16.160 --> 0:22:18.480
<v Speaker 3>a run. Tone Lok in nineteen eighty nine got a

0:22:18.480 --> 0:22:21.560
<v Speaker 3>couple of top three hits. But what changes is that

0:22:21.680 --> 0:22:24.919
<v Speaker 3>now it's much more plausible that rap can.

0:22:24.800 --> 0:22:26.720
<v Speaker 1>Top the Hot one hundred, the.

0:22:26.840 --> 0:22:31.159
<v Speaker 3>Very first this is not a terribly hardcore street rap record,

0:22:31.160 --> 0:22:33.479
<v Speaker 3>but the very first number one on the Hot one

0:22:33.600 --> 0:22:36.960
<v Speaker 3>hundred the week they flipped the switch towards SoundScan and

0:22:37.000 --> 0:22:40.560
<v Speaker 3>BDS is set a drift on Memory Bliss by PM Dawn.

0:22:41.680 --> 0:22:45.159
<v Speaker 3>That's a very poppy, catchy, mainstream friendly record, which was

0:22:45.200 --> 0:22:47.919
<v Speaker 3>already in the top five before they flipped the switch,

0:22:48.320 --> 0:22:50.680
<v Speaker 3>but by the following summer baby got back by Sir

0:22:50.720 --> 0:22:53.080
<v Speaker 3>mix a lot. It's hard to picture that record spending

0:22:53.080 --> 0:22:57.280
<v Speaker 3>five weeks at number one without sound scan accurately itallying

0:22:57.359 --> 0:23:02.280
<v Speaker 3>sales and airplay, and then you know, within a few years,

0:23:02.440 --> 0:23:06.399
<v Speaker 3>Tupac is scoring, you know, a number one hit. You know,

0:23:06.720 --> 0:23:09.919
<v Speaker 3>Puff Daddy is scoring number one hits. Like all of

0:23:09.960 --> 0:23:12.280
<v Speaker 3>that is really you know, Bone Thugs and Harmony score

0:23:12.280 --> 0:23:15.160
<v Speaker 3>a number one hit. All of that's kind of unimaginable

0:23:15.200 --> 0:23:18.320
<v Speaker 3>before SoundScan. Sound scan makes that plausible.

0:23:18.960 --> 0:23:21.840
<v Speaker 1>Like Chris, I was in college that winter when Nirvana's

0:23:21.880 --> 0:23:26.280
<v Speaker 1>never Mind went to number one. It was astonishing something

0:23:26.359 --> 0:23:31.320
<v Speaker 1>so strange and so seemingly unradio friendly becoming an actual hit.

0:23:32.119 --> 0:23:34.960
<v Speaker 1>It was a sea change. I watched it happen, but

0:23:35.000 --> 0:23:37.439
<v Speaker 1>it wasn't until just now talking to Chris that I

0:23:37.480 --> 0:23:38.879
<v Speaker 1>thought about how it happened.

0:23:39.440 --> 0:23:43.280
<v Speaker 3>So, like, I mean, you know the Nevermind phenomenon, right,

0:23:43.320 --> 0:23:46.480
<v Speaker 3>that's unimaginable without sound scan. That's more on the album

0:23:46.600 --> 0:23:48.560
<v Speaker 3>chart than the singles chart. Although Smells like teen Spirit

0:23:48.640 --> 0:23:50.720
<v Speaker 3>is a top ten hit, it goes to number six.

0:23:51.119 --> 0:23:52.960
<v Speaker 1>Just breaking in here really quickly to tell you, I

0:23:52.960 --> 0:23:55.720
<v Speaker 1>could talk to Chris malanfe about what songs peaked at

0:23:55.720 --> 0:23:58.280
<v Speaker 1>what position on the chart all day long, and for

0:23:58.480 --> 0:24:00.680
<v Speaker 1>all of the terrible things the Internet that has done,

0:24:00.840 --> 0:24:03.480
<v Speaker 1>I am so glad it has facilitated this conversation.

0:24:04.160 --> 0:24:08.120
<v Speaker 3>But get this, but that fabled moment that everybody talks

0:24:08.160 --> 0:24:12.600
<v Speaker 3>about where Nevermind knocks out Michael Jackson's dangerous that is

0:24:13.240 --> 0:24:15.320
<v Speaker 3>entirely due to SoundScan. I actually did a whole Hip

0:24:15.320 --> 0:24:17.800
<v Speaker 3>Parade episode about this moment, because it's actually a widely

0:24:17.880 --> 0:24:22.600
<v Speaker 3>understood moment. According to Billboard's chart dating system, it happened

0:24:22.600 --> 0:24:25.400
<v Speaker 3>two weeks into January nineteen ninety two. The honest truth

0:24:25.480 --> 0:24:27.959
<v Speaker 3>is that because there's a lag between when Billboard collects

0:24:28.000 --> 0:24:30.760
<v Speaker 3>its data and when they date their charts, what really

0:24:30.800 --> 0:24:33.520
<v Speaker 3>happened is that basically all of the teenagers who got

0:24:33.840 --> 0:24:36.600
<v Speaker 3>Dangerous or some other album for Christmas went to the

0:24:36.600 --> 0:24:38.760
<v Speaker 3>record store and either returned it or used their gift

0:24:38.800 --> 0:24:41.320
<v Speaker 3>cards to buy never Mind. Because the data that was

0:24:41.320 --> 0:24:43.880
<v Speaker 3>collected the week that never Mind went to number one

0:24:44.160 --> 0:24:47.320
<v Speaker 3>was all collected basically like Boxing Day through New Year's

0:24:47.880 --> 0:24:49.880
<v Speaker 3>So basically that week that all the kids are home

0:24:49.920 --> 0:24:54.080
<v Speaker 3>from school, they at voting with their dollars.

0:24:54.000 --> 0:24:57.400
<v Speaker 1>Teenage rebellion by way of gift card. I love it.

0:24:58.080 --> 0:24:59.800
<v Speaker 1>But what we were learning was that the young people

0:24:59.800 --> 0:25:02.679
<v Speaker 1>with disposable income who buy records and drive trends and

0:25:02.720 --> 0:25:05.119
<v Speaker 1>dictate what gets played on the radio, we're going for

0:25:05.160 --> 0:25:08.600
<v Speaker 1>something harder and heavier than what Hayden and Sudden Impact

0:25:08.720 --> 0:25:11.840
<v Speaker 1>slash white guys. We're trying to make the market for

0:25:11.920 --> 0:25:13.919
<v Speaker 1>a blue eyed soul singer or a boy band who

0:25:14.000 --> 0:25:16.040
<v Speaker 1>looks a little like New Kids on the Block was

0:25:16.119 --> 0:25:18.520
<v Speaker 1>less friendly than it seened just a few months before.

0:25:19.080 --> 0:25:21.240
<v Speaker 1>But let's talk about Michael Bivens and how he found

0:25:21.320 --> 0:25:24.480
<v Speaker 1>himself in the position to sign all these acts. Bivin's

0:25:24.480 --> 0:25:27.919
<v Speaker 1>story as a performer begins years before this with new addition,

0:25:28.440 --> 0:25:30.680
<v Speaker 1>but his time as a record mobile begins in the

0:25:30.720 --> 0:25:40.080
<v Speaker 1>spring of nineteen ninety with one song. Do you remember

0:25:40.119 --> 0:25:42.760
<v Speaker 1>hearing the song Poison for the first time. This would

0:25:42.760 --> 0:25:44.240
<v Speaker 1>have been at the end of our freshman year.

0:25:44.920 --> 0:25:49.160
<v Speaker 3>I probably was working a shift at my campus job,

0:25:49.200 --> 0:25:53.120
<v Speaker 3>which was the Durfy Sweet Shop at Yale in New Haven, Connecticut,

0:25:53.800 --> 0:25:57.480
<v Speaker 3>and I'm pretty sure that that's where I heard Poison

0:25:57.520 --> 0:25:59.960
<v Speaker 3>for the first time. And that record is just catch

0:26:00.160 --> 0:26:03.439
<v Speaker 3>as hell and it leaps out of the speakers like

0:26:03.440 --> 0:26:04.240
<v Speaker 3>a rap record.

0:26:04.480 --> 0:26:06.840
<v Speaker 1>Poison sounded like nothing that had been played on Top

0:26:06.880 --> 0:26:10.520
<v Speaker 1>forty radio before. Bell Bivdevou described their sound as.

0:26:10.320 --> 0:26:12.720
<v Speaker 3>Mentally hip hop smoothed out on the R and B

0:26:12.880 --> 0:26:15.440
<v Speaker 3>tip with a pop feel appealed to it.

0:26:15.440 --> 0:26:18.920
<v Speaker 1>It's a mouthful, but it's accurate. And then after Poison,

0:26:19.160 --> 0:26:22.280
<v Speaker 1>do Me, a song so filthy you couldn't believe you

0:26:22.280 --> 0:26:24.840
<v Speaker 1>were hearing it on the radio in the daytime.

0:26:29.960 --> 0:26:32.399
<v Speaker 3>And the fact that Doomy came right after, and Doomy

0:26:32.520 --> 0:26:36.359
<v Speaker 3>was just as huge, and there was I remember, you know,

0:26:36.400 --> 0:26:39.720
<v Speaker 3>I was already a Billboard reader in college, and there

0:26:39.720 --> 0:26:43.040
<v Speaker 3>were radio programmers kind of fretting a little bit about

0:26:43.119 --> 0:26:47.240
<v Speaker 3>do Me, because like, can we play this record during

0:26:47.320 --> 0:26:50.400
<v Speaker 3>you know, sort of the homework hour, The hour when

0:26:50.440 --> 0:26:53.760
<v Speaker 3>the really young kids are listening, you know, like do

0:26:53.840 --> 0:26:54.400
<v Speaker 3>they know what?

0:26:54.560 --> 0:26:54.800
<v Speaker 2>You know?

0:26:55.880 --> 0:26:58.199
<v Speaker 3>Is he doing her hair? I remember this quote in

0:26:58.200 --> 0:27:01.600
<v Speaker 3>a Billboard story of like a radio like, you know,

0:27:01.680 --> 0:27:04.439
<v Speaker 3>I'm playing the regular version and we haven't done anything

0:27:04.480 --> 0:27:06.040
<v Speaker 3>to it because they don't actually curse in it. But

0:27:06.080 --> 0:27:09.040
<v Speaker 3>it's pretty filthy, you know, and yet they were playing it,

0:27:09.119 --> 0:27:09.359
<v Speaker 3>you know.

0:27:09.520 --> 0:27:13.040
<v Speaker 1>But it was that kind of PG thirteen content, that

0:27:13.240 --> 0:27:16.240
<v Speaker 1>hip hop inflected production, that mixture of pop and R

0:27:16.280 --> 0:27:18.200
<v Speaker 1>and B that mentally.

0:27:17.920 --> 0:27:21.479
<v Speaker 2>Hip hop smoothed out on the R and b's hit

0:27:21.560 --> 0:27:23.000
<v Speaker 2>when a Pop Fail Appeal.

0:27:23.160 --> 0:27:26.000
<v Speaker 1>Yeah, that that made Motown take notice.

0:27:26.320 --> 0:27:29.960
<v Speaker 3>I think that Michael Bivens. But the reason he got

0:27:29.960 --> 0:27:32.480
<v Speaker 3>away with, you know, playing with house money as it were,

0:27:33.080 --> 0:27:35.600
<v Speaker 3>was that a he had had an enormous hit, and

0:27:35.680 --> 0:27:39.159
<v Speaker 3>b he had he was helping the labels solve a

0:27:39.240 --> 0:27:40.160
<v Speaker 3>problem they were having.

0:27:40.200 --> 0:27:40.359
<v Speaker 2>You know.

0:27:40.400 --> 0:27:42.119
<v Speaker 3>My most recent episode of Hip Parade, the one that

0:27:42.160 --> 0:27:44.040
<v Speaker 3>just came out a couple weeks ago, was about Millie Vanilly,

0:27:44.640 --> 0:27:46.600
<v Speaker 3>And one of the arguments I make about Milli Vanilly

0:27:46.640 --> 0:27:50.240
<v Speaker 3>was that whether you know, fraudulent as they were, they

0:27:50.240 --> 0:27:54.199
<v Speaker 3>were important to the hybridization of rap and pop on

0:27:54.320 --> 0:27:56.800
<v Speaker 3>top forty Radio in nineteen eighty nine and ninety They

0:27:56.800 --> 0:28:00.360
<v Speaker 3>actually even appeared on Billboard's first hot rap single, art

0:28:00.880 --> 0:28:03.240
<v Speaker 3>like That. That's a little remembered fact between like Kid

0:28:03.240 --> 0:28:06.320
<v Speaker 3>and Play and rob Bas and DJ Easy Rock Like,

0:28:06.359 --> 0:28:09.320
<v Speaker 3>they had enough cred for at least a single or

0:28:09.320 --> 0:28:13.160
<v Speaker 3>two to appear on the rap single stret And what

0:28:13.520 --> 0:28:16.040
<v Speaker 3>the problem that Bell biv Devou were solving by ninety

0:28:16.160 --> 0:28:18.919
<v Speaker 3>was that they were much more authentic sounding. Yet they

0:28:18.960 --> 0:28:21.560
<v Speaker 3>came out of what was previously a boy band. So

0:28:21.640 --> 0:28:24.600
<v Speaker 3>they had pop, but they had hip hop street cred,

0:28:25.280 --> 0:28:28.080
<v Speaker 3>and they they you know, nobody was accusing Bell biv

0:28:28.160 --> 0:28:33.280
<v Speaker 3>Devot of being phony, not many anyway, and and so

0:28:33.560 --> 0:28:37.160
<v Speaker 3>it sounded authentically hip hop, and yet it was smooth

0:28:37.240 --> 0:28:40.120
<v Speaker 3>like pop. And so if I'm a record executive in

0:28:40.200 --> 0:28:42.480
<v Speaker 3>ninety ninety one, I'm like, if Michael Bivens wants to

0:28:42.520 --> 0:28:46.080
<v Speaker 3>start shepherding other acts and get me another Bel Bivdavot, Like,

0:28:46.240 --> 0:28:47.040
<v Speaker 3>I'm all ears.

0:28:47.360 --> 0:28:49.480
<v Speaker 1>You know a thing I really should have known is

0:28:49.520 --> 0:28:51.960
<v Speaker 1>that somewhere in New Haven, Connecticut, a twenty year old

0:28:52.040 --> 0:28:55.480
<v Speaker 1>Chrisma Lanfe was watching that Motown Philly video and clocking

0:28:55.600 --> 0:28:56.240
<v Speaker 1>the same thing.

0:28:56.120 --> 0:29:00.320
<v Speaker 3>I was and and what's funny about Motown f Philly

0:29:00.360 --> 0:29:04.320
<v Speaker 3>when when Boys to Men show up? I remember being

0:29:04.360 --> 0:29:06.400
<v Speaker 3>slightly cynical about Boys to Men, even though I love

0:29:06.440 --> 0:29:09.160
<v Speaker 3>to Motown Philly the song because I'm like, this video

0:29:09.280 --> 0:29:11.640
<v Speaker 3>is just one long branding exercise and.

0:29:11.560 --> 0:29:15.360
<v Speaker 1>It's it's their first single, and it mentions other artists.

0:29:15.840 --> 0:29:20.240
<v Speaker 1>It mentions ABC and BBD, which is like, it's it's

0:29:20.960 --> 0:29:25.840
<v Speaker 1>big of them. Yeah, you know, include other like promos

0:29:25.880 --> 0:29:27.800
<v Speaker 1>for other artists in their debut single.

0:29:28.120 --> 0:29:30.320
<v Speaker 3>I guess, or it's or it's the price of fame,

0:29:30.440 --> 0:29:33.040
<v Speaker 3>you know, the ticket for entry, right is that Michael

0:29:33.040 --> 0:29:35.040
<v Speaker 3>Bivens says, I'll record you guys, but you got to

0:29:35.080 --> 0:29:37.240
<v Speaker 3>promote my other acts while you're there.

0:29:37.560 --> 0:29:41.440
<v Speaker 1>Yeah. And then in the video, as we're getting our

0:29:41.480 --> 0:29:45.200
<v Speaker 1>family portraits taken old timey style with the cape and

0:29:45.200 --> 0:29:49.800
<v Speaker 1>the the thing that you hold, we meet five young

0:29:49.840 --> 0:29:55.400
<v Speaker 1>men and five white shirts and five neckties called Sudden Impact,

0:29:55.680 --> 0:29:59.960
<v Speaker 1>and that's the first and last time we see them, right, right,

0:30:00.840 --> 0:30:04.040
<v Speaker 1>do you remember that moment? Like, do you remember seeing it?

0:30:04.040 --> 0:30:05.320
<v Speaker 1>Do you remember it? In real time?

0:30:05.880 --> 0:30:08.480
<v Speaker 3>All I remember about it, if I'm being honest, to

0:30:08.560 --> 0:30:11.760
<v Speaker 3>reiterate something I said a little while ago. Is this

0:30:11.800 --> 0:30:14.960
<v Speaker 3>added to my cynicism because okay, correct me if I'm wrong.

0:30:14.960 --> 0:30:21.240
<v Speaker 3>By the time Motown Philly hit or dropped, another bad

0:30:21.240 --> 0:30:24.640
<v Speaker 3>creation had at least had a hit or two playground

0:30:24.680 --> 0:30:29.040
<v Speaker 3>in Aisha Aisha. I think Ayisha was first. Aa was Yeah, yeah,

0:30:29.040 --> 0:30:32.080
<v Speaker 3>and they were both top ten hits, So like, okay,

0:30:32.120 --> 0:30:34.120
<v Speaker 3>at least they're promoting an act that's actually had a

0:30:34.120 --> 0:30:37.240
<v Speaker 3>couple hits in BBD the prior year had been huge.

0:30:37.680 --> 0:30:42.120
<v Speaker 3>But like, I'm watching this, you know, Michael Bibvens brand extension,

0:30:42.800 --> 0:30:45.360
<v Speaker 3>and I'm sort of like, well, this is a little cheesy,

0:30:45.480 --> 0:30:47.520
<v Speaker 3>you know, like he's already promoting an act that doesn't

0:30:47.520 --> 0:30:52.680
<v Speaker 3>exist yet. I remembered thinking, like, you know, fair play

0:30:52.680 --> 0:30:55.200
<v Speaker 3>to Michael Bibvens, but this is really cheesy, you know, like,

0:30:55.800 --> 0:30:57.120
<v Speaker 3>don't hate the player, hate the game.

0:30:57.160 --> 0:31:00.200
<v Speaker 1>Except that phrase didn't exist in nineteen ninety one. Glad

0:31:00.240 --> 0:31:04.080
<v Speaker 1>we should have invented it. Yeah, I know. It is

0:31:04.200 --> 0:31:07.200
<v Speaker 1>an introduction to the Michael Bivens extended cinematic.

0:31:06.880 --> 0:31:09.880
<v Speaker 3>Universe, right, another thing that didn't exist in nineteen ninety one,

0:31:09.920 --> 0:31:10.800
<v Speaker 3>But that's exactly it.

0:31:10.960 --> 0:31:14.160
<v Speaker 1>Yeah, let's talk about Chris for a minute. He's taken

0:31:14.200 --> 0:31:16.600
<v Speaker 1>his obsessions and made a career out of them, and

0:31:16.640 --> 0:31:19.720
<v Speaker 1>so have I. But neither of those careers even existed

0:31:19.760 --> 0:31:23.920
<v Speaker 1>when we were twenty. Chris in nineteen ninety one, where

0:31:24.440 --> 0:31:26.680
<v Speaker 1>did you see yourself at fifty?

0:31:28.640 --> 0:31:29.120
<v Speaker 3>I'm not sure.

0:31:29.240 --> 0:31:30.680
<v Speaker 1>Do you have a clear idea of where you wanted

0:31:30.680 --> 0:31:30.920
<v Speaker 1>to go?

0:31:31.120 --> 0:31:32.680
<v Speaker 3>I mean, the reason I can't answer this from the

0:31:32.760 --> 0:31:34.960
<v Speaker 3>vantage point of nineteen ninety one. I've often said this

0:31:35.040 --> 0:31:36.920
<v Speaker 3>is that a lot of things had to be invented

0:31:37.360 --> 0:31:40.719
<v Speaker 3>for me to have this particular career. Like, right through

0:31:40.760 --> 0:31:43.720
<v Speaker 3>the nineties, I was writing record reviews for CMJ, making

0:31:44.400 --> 0:31:47.520
<v Speaker 3>beer money to do that, while I had a a

0:31:47.760 --> 0:31:51.640
<v Speaker 3>completely separate day job. But like blogging had to be invented,

0:31:52.200 --> 0:31:56.440
<v Speaker 3>podcasts had to be invented, The whole ecosystem of online

0:31:56.480 --> 0:32:00.480
<v Speaker 3>journalism had to be invented. And then I discovered, Oh so, actually,

0:32:00.520 --> 0:32:03.760
<v Speaker 3>if you write about your nerdy obsession, your nerdy passion

0:32:03.840 --> 0:32:06.640
<v Speaker 3>about the charts and dissect them and you know, write

0:32:06.680 --> 0:32:09.600
<v Speaker 3>like a critic but analyze the charts, people will want

0:32:09.640 --> 0:32:12.160
<v Speaker 3>to read that. But that didn't really catch on until

0:32:12.160 --> 0:32:16.400
<v Speaker 3>the late aughts and tends. So, yeah, are you happy?

0:32:16.840 --> 0:32:20.479
<v Speaker 3>I mean, I'm real happy with how this whole thing's going. Yeah,

0:32:20.920 --> 0:32:25.719
<v Speaker 3>like I said, my brainstorm, My one brainstorm was I

0:32:25.760 --> 0:32:30.280
<v Speaker 3>realized that there were critics who didn't really understand how

0:32:30.280 --> 0:32:33.120
<v Speaker 3>the charts worked, and there were chart analysts who didn't

0:32:33.120 --> 0:32:35.840
<v Speaker 3>write like critics. And so if you could blend the two,

0:32:36.040 --> 0:32:39.600
<v Speaker 3>write like a critic but understand how the charts work,

0:32:39.760 --> 0:32:41.680
<v Speaker 3>just because out of my own passion I've been following

0:32:41.720 --> 0:32:45.000
<v Speaker 3>the charts since the early to mid eighties, that could

0:32:45.040 --> 0:32:47.920
<v Speaker 3>be something. And yeah, and so what's great is that,

0:32:48.000 --> 0:32:50.640
<v Speaker 3>you know, when folks like you want somebody to talk

0:32:50.720 --> 0:32:53.920
<v Speaker 3>at a minutiaal level, like you and I just had

0:32:54.360 --> 0:32:57.160
<v Speaker 3>about how the charts function, but then placing it in

0:32:57.200 --> 0:33:00.720
<v Speaker 3>a cultural context, folks generally come to me, which is great.

0:33:00.800 --> 0:33:02.040
<v Speaker 3>I love playing that role.

0:33:02.560 --> 0:33:05.200
<v Speaker 1>So there's today's lesson kids. That thing you love more

0:33:05.240 --> 0:33:07.960
<v Speaker 1>than anything, that thing you know more about than anyone,

0:33:08.520 --> 0:33:11.719
<v Speaker 1>keep exploring it, keep learning about it. There's a perfect

0:33:11.800 --> 0:33:13.760
<v Speaker 1>job for you out there. You're just gonna have to

0:33:13.800 --> 0:33:16.640
<v Speaker 1>invent it. But back in the nineties, especially if you

0:33:16.640 --> 0:33:19.480
<v Speaker 1>wanted to be a pop star, you needed other people's help.

0:33:20.000 --> 0:33:23.160
<v Speaker 1>Powerful people could make you and they could break you.

0:33:34.480 --> 0:33:36.680
<v Speaker 1>When we left Hayden, he had just broken up with

0:33:36.720 --> 0:33:39.840
<v Speaker 1>Michael Bivens and biv ten Records. After years of waiting

0:33:39.840 --> 0:33:42.520
<v Speaker 1>for his moment, he got a new manager and became

0:33:42.520 --> 0:33:43.520
<v Speaker 1>a part of a new group.

0:33:43.880 --> 0:33:48.200
<v Speaker 2>He ran into three guys from New Jersey who were

0:33:48.240 --> 0:33:52.080
<v Speaker 2>looking for a lead singer, and we ended up linking up.

0:33:53.000 --> 0:33:56.560
<v Speaker 2>We got together, we made a demo, and we ended

0:33:56.600 --> 0:33:59.040
<v Speaker 2>up leaving Michael Bivens, which I think to this day,

0:33:59.080 --> 0:34:01.040
<v Speaker 2>you know him and I had it since then, so

0:34:01.360 --> 0:34:03.000
<v Speaker 2>it was it was you know him and I was.

0:34:03.160 --> 0:34:05.760
<v Speaker 2>It was almost like a divorce. But that group was

0:34:05.800 --> 0:34:06.720
<v Speaker 2>called Signature.

0:34:07.120 --> 0:34:10.279
<v Speaker 1>Signature is of course spelled as yg NA t U

0:34:10.360 --> 0:34:12.080
<v Speaker 1>r E. I don't know what was going on in

0:34:12.120 --> 0:34:15.640
<v Speaker 1>the nineties with the creative spellings, but Signature's manager was

0:34:15.640 --> 0:34:17.680
<v Speaker 1>about to become a big deal in his own right

0:34:17.760 --> 0:34:19.680
<v Speaker 1>thanks to a daughter who you might have heard of.

0:34:19.760 --> 0:34:21.800
<v Speaker 2>Beyonce's dad. Matthews was our manager.

0:34:22.120 --> 0:34:26.480
<v Speaker 1>Yeah you heard him, Yeah, Beyonce's dad. And it's nineteen

0:34:26.560 --> 0:34:30.920
<v Speaker 1>ninety eight, Destiny's Child is taking off and those Signature

0:34:31.000 --> 0:34:33.239
<v Speaker 1>had begun as a vocal group in the style of

0:34:33.280 --> 0:34:35.279
<v Speaker 1>the sexy R and B groups of the time like

0:34:35.400 --> 0:34:39.040
<v Speaker 1>Jo Deasy and Drew Hill. Matthew Knowles noticed a change

0:34:39.040 --> 0:34:40.560
<v Speaker 1>in the atmosphere.

0:34:40.040 --> 0:34:42.719
<v Speaker 2>When Destiny's Child at the time went on tour with

0:34:42.840 --> 0:34:43.680
<v Speaker 2>Back three Boys.

0:34:44.560 --> 0:34:46.000
<v Speaker 1>He really changed the direction, right.

0:34:46.080 --> 0:34:48.480
<v Speaker 2>Yeah, he saw how good Back three Boys did, and

0:34:48.520 --> 0:34:50.560
<v Speaker 2>I think he saw dollar sign that he kind of

0:34:50.640 --> 0:34:53.000
<v Speaker 2>changed the direction of kind of what we were doing.

0:34:53.040 --> 0:34:55.719
<v Speaker 2>So we were really more of a real R and

0:34:55.760 --> 0:34:58.279
<v Speaker 2>B group. So we actually were signed to the Urban

0:34:58.320 --> 0:35:01.919
<v Speaker 2>Division of Columbia REQ. So it was right around there,

0:35:01.960 --> 0:35:04.719
<v Speaker 2>you know, Carson Daily TRL. I mean we So our

0:35:04.760 --> 0:35:08.520
<v Speaker 2>first tour was we were the opening act for Christina Aguilera.

0:35:08.640 --> 0:35:11.279
<v Speaker 2>It was Christina Aguilera Destiny Shout. There was another group.

0:35:11.280 --> 0:35:12.719
<v Speaker 2>We were like the pre opening act.

0:35:12.840 --> 0:35:15.399
<v Speaker 1>Right, Just gonna interject here real quick and tell you

0:35:15.440 --> 0:35:19.000
<v Speaker 1>the other group was sole decision. This story just got

0:35:19.040 --> 0:35:22.520
<v Speaker 1>so nineteen ninety nine. My tips frosted themselves.

0:35:22.840 --> 0:35:25.160
<v Speaker 2>We didn't ride it toward us, but we were really

0:35:25.200 --> 0:35:28.440
<v Speaker 2>close with Destiny's Child. We really we wrote the coattails

0:35:28.480 --> 0:35:31.759
<v Speaker 2>of their success because Fiata's dad was our manager. So

0:35:31.800 --> 0:35:34.560
<v Speaker 2>we were doing a mall tour and we were doing

0:35:34.640 --> 0:35:37.080
<v Speaker 2>like we were doing a teen people mall tour with them,

0:35:37.080 --> 0:35:39.040
<v Speaker 2>and then we were doing like outdoor arenas and then

0:35:39.040 --> 0:35:43.000
<v Speaker 2>we went overseas to London and Ireland and did some

0:35:43.040 --> 0:35:43.799
<v Speaker 2>stuff over there.

0:35:44.120 --> 0:35:46.520
<v Speaker 1>But this chapter in Hayden's career was the same as

0:35:46.560 --> 0:35:49.319
<v Speaker 1>the last, more waiting for the record label to push

0:35:49.400 --> 0:35:52.439
<v Speaker 1>the album, more trying to get his manager's attention, while

0:35:52.560 --> 0:35:55.640
<v Speaker 1>someone else became a superstar of it. This time it

0:35:55.680 --> 0:35:58.799
<v Speaker 1>was Beyonce. When Hayden sang for Michael Bivens in that

0:35:58.880 --> 0:36:02.320
<v Speaker 1>hotel lobby, he was a now he was twenty seven.

0:36:02.680 --> 0:36:04.920
<v Speaker 2>We were on tour, we were doing we were singing

0:36:04.960 --> 0:36:07.600
<v Speaker 2>with Deptony's Child. You know, we had done this tour,

0:36:07.719 --> 0:36:10.399
<v Speaker 2>we had gone to Europe, we had come back, our

0:36:10.440 --> 0:36:13.560
<v Speaker 2>album still wasn't being released. I had noticed what I

0:36:13.560 --> 0:36:17.160
<v Speaker 2>would say is some shady stuff from Matthew Knowles. I

0:36:17.280 --> 0:36:18.840
<v Speaker 2>was seeing some things that I was like, you know,

0:36:18.880 --> 0:36:21.160
<v Speaker 2>I don't like not taking money from us because we

0:36:21.160 --> 0:36:23.840
<v Speaker 2>weren't making money, but like, what's going on? And you know,

0:36:23.960 --> 0:36:26.960
<v Speaker 2>I ended up approaching it. First. I talked to the

0:36:26.960 --> 0:36:29.280
<v Speaker 2>guys in the group and said, listen, I'm I'm I'm done.

0:36:29.400 --> 0:36:32.279
<v Speaker 2>Like this is two years the album's not released, Like

0:36:32.640 --> 0:36:34.759
<v Speaker 2>what are they doing with us? And I said, look,

0:36:34.760 --> 0:36:37.839
<v Speaker 2>here's the deal. I'm I'm, I'm going solo, like I'm

0:36:37.840 --> 0:36:39.640
<v Speaker 2>going to go do my solo thing. I've talked to

0:36:39.719 --> 0:36:42.000
<v Speaker 2>our attorney. He's like, hey, then I got five record

0:36:42.080 --> 0:36:44.160
<v Speaker 2>labels that will sign you tomorrow. Ready, you know. And

0:36:44.239 --> 0:36:47.520
<v Speaker 2>I said, guys, the minute I make it, I'll put

0:36:47.560 --> 0:36:51.920
<v Speaker 2>you on. So I approached Matthew. That conversation did not

0:36:52.040 --> 0:36:54.400
<v Speaker 2>go well. It wasn't life the Michael business thing. It

0:36:54.440 --> 0:36:56.960
<v Speaker 2>just wasn't in a good conversation. I got on a plane,

0:36:57.160 --> 0:36:59.279
<v Speaker 2>I flew home. I was set to go to New

0:36:59.320 --> 0:37:02.800
<v Speaker 2>York like the following weekend, and my attorney called and

0:37:02.920 --> 0:37:06.080
<v Speaker 2>was like, dude, you're bunny like. Nobody's going to meet

0:37:06.120 --> 0:37:10.680
<v Speaker 2>with you like you. There's there's some really bad rumors

0:37:10.719 --> 0:37:11.200
<v Speaker 2>about you.

0:37:11.280 --> 0:37:13.640
<v Speaker 1>And Matthew Knowles had a lot of power at this

0:37:13.719 --> 0:37:16.759
<v Speaker 1>moment in time, with Destiny's Child blowing up, he had

0:37:16.800 --> 0:37:19.200
<v Speaker 1>proven he could make you or break you. Just ask

0:37:19.440 --> 0:37:23.080
<v Speaker 1>LaToya Luckett or Farah Franklin or Latavio Robertson, and those

0:37:23.120 --> 0:37:25.279
<v Speaker 1>are the people he kicked out of Destiny's Child that

0:37:25.320 --> 0:37:28.400
<v Speaker 1>we know about. We can't say for sure whether it

0:37:28.440 --> 0:37:31.320
<v Speaker 1>was Matthew who started those rumors, but we can say

0:37:31.480 --> 0:37:34.240
<v Speaker 1>they worked. Can I take it back? To that call

0:37:34.400 --> 0:37:38.280
<v Speaker 1>with your lawyer where when he said, you know, nobody

0:37:38.320 --> 0:37:40.040
<v Speaker 1>wants to take a meeting? What what did that feel?

0:37:40.080 --> 0:37:40.160
<v Speaker 3>Like?

0:37:40.520 --> 0:37:45.200
<v Speaker 2>Awful? Like everything? I mean it was. It was awful.

0:37:46.680 --> 0:37:49.359
<v Speaker 2>It was terrible because that's that had been, that had

0:37:49.400 --> 0:37:52.560
<v Speaker 2>become my identity, right. I mean I went from like,

0:37:52.719 --> 0:37:55.240
<v Speaker 2>you know, I was like I lived in a small

0:37:55.239 --> 0:37:59.759
<v Speaker 2>little community in between Akron and Cleveland, and Cleveland's not

0:37:59.800 --> 0:38:01.879
<v Speaker 2>that big. When I came back from fifth ten, man,

0:38:01.920 --> 0:38:04.880
<v Speaker 2>I mean I was like the shit, you know, like

0:38:05.120 --> 0:38:07.120
<v Speaker 2>he had made it. Not many guys, you know, Lebron

0:38:07.239 --> 0:38:09.320
<v Speaker 2>James made it, you know what I mean, James Ingram

0:38:09.320 --> 0:38:11.320
<v Speaker 2>made it, but like nobody from my era, you know

0:38:11.360 --> 0:38:12.920
<v Speaker 2>what I mean, Like I had made it. Like I

0:38:12.960 --> 0:38:15.640
<v Speaker 2>had credibility with the urban crowd, with the you know,

0:38:15.680 --> 0:38:19.560
<v Speaker 2>and I mean so yeah, man, my pride and ego,

0:38:19.840 --> 0:38:23.000
<v Speaker 2>you know, that's what it was devastating. You know. Even

0:38:23.000 --> 0:38:24.560
<v Speaker 2>my friends are like, dude, do you need to talk

0:38:24.600 --> 0:38:26.799
<v Speaker 2>to someone? And I'm like, I'm good, But deep down,

0:38:27.000 --> 0:38:27.759
<v Speaker 2>you know, it was like.

0:38:27.680 --> 0:38:30.279
<v Speaker 1>It wasn't good. Hayden was nearly ten years into his

0:38:30.360 --> 0:38:33.680
<v Speaker 1>music career and he was out of options. He stayed

0:38:33.680 --> 0:38:36.799
<v Speaker 1>in Ohio. He got a job selling used cars.

0:38:37.040 --> 0:38:38.560
<v Speaker 2>I went through like a you know, I mean, I

0:38:38.600 --> 0:38:41.839
<v Speaker 2>went from playing even though you're the opening act right

0:38:41.960 --> 0:38:44.040
<v Speaker 2>playing an Arenas to like I had to go sell

0:38:44.120 --> 0:38:46.480
<v Speaker 2>cars and I live in a community where they're.

0:38:46.280 --> 0:38:47.200
<v Speaker 1>Like, dude, what happened?

0:38:47.280 --> 0:38:50.400
<v Speaker 2>And I just I would act like nothing was wrong.

0:38:50.480 --> 0:38:52.520
<v Speaker 2>But it got it got pretty bad to me, so

0:38:52.600 --> 0:38:56.080
<v Speaker 2>I ended up. You know, I started drinking a ton,

0:38:57.120 --> 0:39:01.000
<v Speaker 2>just fell into like a really bad like drinking depression.

0:39:01.560 --> 0:39:05.920
<v Speaker 1>Things go sideways in a million different ways for everyone.

0:39:06.120 --> 0:39:08.560
<v Speaker 2>Yep, no matter what it is absolutely.

0:39:08.080 --> 0:39:10.319
<v Speaker 1>That you set out to do in life, you know,

0:39:10.719 --> 0:39:15.480
<v Speaker 1>jobs go away and plans change, there is a special

0:39:15.600 --> 0:39:18.600
<v Speaker 1>kind of I don't know if shame is the word

0:39:18.960 --> 0:39:22.560
<v Speaker 1>that the world makes you feel. If your plan was

0:39:22.600 --> 0:39:26.080
<v Speaker 1>an artistic one. There is something about, you know, going

0:39:26.120 --> 0:39:28.880
<v Speaker 1>back to that hometown after going to the big city

0:39:28.960 --> 0:39:32.120
<v Speaker 1>to make your dream happen and having it not pan

0:39:32.280 --> 0:39:34.480
<v Speaker 1>out the way that you had planned that can make

0:39:34.520 --> 0:39:38.080
<v Speaker 1>you feel a different kind of way.

0:39:38.320 --> 0:39:41.400
<v Speaker 2>Well yeah, I mean, you know, shame is Shame's pretty dangerous, right, Like,

0:39:41.480 --> 0:39:44.120
<v Speaker 2>you know, you have guilt and shame, right, and you

0:39:44.160 --> 0:39:47.440
<v Speaker 2>know you're guilty because you did something wrong, right, But

0:39:47.520 --> 0:39:50.560
<v Speaker 2>shame is like the penance that you give yourself for

0:39:50.680 --> 0:39:53.520
<v Speaker 2>doing something. So you know, people don't jump off bridges

0:39:53.560 --> 0:39:56.960
<v Speaker 2>because they're guilty. They jump off bridges because they're filled

0:39:57.000 --> 0:39:59.600
<v Speaker 2>with shame, and shame is like, you know, and that's

0:39:59.680 --> 0:40:03.200
<v Speaker 2>I think you're exactly right. I think most of my friends,

0:40:03.320 --> 0:40:05.600
<v Speaker 2>if I ask them, what are you really passionate about,

0:40:06.520 --> 0:40:09.359
<v Speaker 2>they would say the Cleveland Browns, And I am too right.

0:40:09.400 --> 0:40:12.640
<v Speaker 2>But it's not the same when you're passionate about something

0:40:12.840 --> 0:40:16.799
<v Speaker 2>artistic people who are like working to you know, I mean,

0:40:16.800 --> 0:40:18.640
<v Speaker 2>think about how many people you know who are like

0:40:19.320 --> 0:40:21.880
<v Speaker 2>playing in bars and doing local things just because they

0:40:21.920 --> 0:40:24.080
<v Speaker 2>love to sing, and they would not trade that for

0:40:24.160 --> 0:40:27.360
<v Speaker 2>the world, because it, like it stirs up emotions inside

0:40:27.400 --> 0:40:31.360
<v Speaker 2>of you, it feeds your soul. But most people either

0:40:31.680 --> 0:40:33.880
<v Speaker 2>have something, but they never want to take the chance,

0:40:34.800 --> 0:40:39.640
<v Speaker 2>or they've never even opened up the door the opportunity

0:40:39.920 --> 0:40:42.120
<v Speaker 2>to figure out what they're passionate about. So that small

0:40:42.160 --> 0:40:45.400
<v Speaker 2>group of people, it's hard. It's hard to go from

0:40:45.440 --> 0:40:52.400
<v Speaker 2>like doing that to getting a regular and not that

0:40:52.480 --> 0:40:54.360
<v Speaker 2>that's I don't want to say regular, but you know,

0:40:54.520 --> 0:40:59.239
<v Speaker 2>I yeah, Like that's why you see so many fame

0:40:59.480 --> 0:41:03.600
<v Speaker 2>like sports stars when they retire, they get super depressed,

0:41:04.239 --> 0:41:07.160
<v Speaker 2>like I didn't want to do I wasn't built to

0:41:07.239 --> 0:41:10.319
<v Speaker 2>be a regular person. There's a lot of shame when

0:41:10.320 --> 0:41:14.080
<v Speaker 2>you're artistic and you fail, because it's also like, if

0:41:14.080 --> 0:41:15.920
<v Speaker 2>you fail at your job, most of the time, you

0:41:15.920 --> 0:41:20.200
<v Speaker 2>didn't create that product. You're selling someone else's product. When

0:41:20.200 --> 0:41:23.600
<v Speaker 2>you're an artist, right, or you're a writer, that's your product,

0:41:24.280 --> 0:41:26.799
<v Speaker 2>that's you. They're not. So you feel like you're not

0:41:26.840 --> 0:41:29.840
<v Speaker 2>only rejecting my I'm in sales now, right, I'm in

0:41:29.880 --> 0:41:32.560
<v Speaker 2>sales for a living. It's a company, says, we don't

0:41:32.600 --> 0:41:35.960
<v Speaker 2>you know I'm in I'm in a consultant for a

0:41:36.000 --> 0:41:39.800
<v Speaker 2>technology company. If they don't like our backup recovery service,

0:41:39.960 --> 0:41:42.839
<v Speaker 2>I don't hang up the phone and go, God, why

0:41:42.880 --> 0:41:46.680
<v Speaker 2>don't they like that? I'm like yeah, but if they

0:41:46.680 --> 0:41:50.640
<v Speaker 2>don't like your song, You're like, wait, why no, no, no,

0:41:50.680 --> 0:41:52.480
<v Speaker 2>why don't What don't you like about it?

0:41:53.320 --> 0:41:55.719
<v Speaker 1>You said something that that I want to like push

0:41:55.760 --> 0:41:57.359
<v Speaker 1>back on a little bit. You said, you know when

0:41:57.400 --> 0:42:00.880
<v Speaker 1>when you when you you know, so go for your

0:42:00.920 --> 0:42:03.120
<v Speaker 1>dreams and you fail, a certain thing happens. Do you

0:42:03.160 --> 0:42:03.920
<v Speaker 1>think that you've failed?

0:42:04.840 --> 0:42:08.680
<v Speaker 2>No? I don't think that failed. No, I think I

0:42:08.719 --> 0:42:13.560
<v Speaker 2>was thrown a curveball or it, just like sometimes I

0:42:13.600 --> 0:42:18.920
<v Speaker 2>think it's things just are meant to go, you know,

0:42:19.239 --> 0:42:23.560
<v Speaker 2>the way that what our expectations are, you know, expectations

0:42:23.600 --> 0:42:26.399
<v Speaker 2>are resentments waiting to happen, right, And you can put

0:42:26.440 --> 0:42:30.200
<v Speaker 2>expectations on things. And I think what my expectations were

0:42:30.200 --> 0:42:33.160
<v Speaker 2>from when I started to when it ended were very different.

0:42:33.200 --> 0:42:35.680
<v Speaker 2>But I don't think it was a failure because I think,

0:42:35.880 --> 0:42:40.279
<v Speaker 2>you know, I think that's failure is a strong word.

0:42:40.320 --> 0:42:41.920
<v Speaker 2>So I think you're right. I don't think it was

0:42:41.920 --> 0:42:43.520
<v Speaker 2>a failure. It just didn't end the way that I

0:42:43.640 --> 0:42:47.440
<v Speaker 2>probably envisioned in the beginning. Right, But where I am

0:42:47.520 --> 0:42:50.279
<v Speaker 2>now was nowhere where I envisioned. You know, I'm sure

0:42:50.280 --> 0:42:52.399
<v Speaker 2>it's the same for you, right, Like what you're doing

0:42:52.440 --> 0:42:54.160
<v Speaker 2>now is not at all what you thought you'd be

0:42:54.160 --> 0:42:55.000
<v Speaker 2>doing at twenty one.

0:42:55.560 --> 0:42:58.759
<v Speaker 1>Sure, right, Yeah, I'm I'm not as rich as I

0:42:58.800 --> 0:43:00.560
<v Speaker 1>would like to do, right, But I'm happier than I

0:43:00.560 --> 0:43:01.040
<v Speaker 1>thought I did.

0:43:01.480 --> 0:43:03.839
<v Speaker 2>Well, yeah, and if you were, Yeah, And happiness has

0:43:03.880 --> 0:43:05.719
<v Speaker 2>nothing to do with like how much money you have.

0:43:05.920 --> 0:43:07.400
<v Speaker 1>No, not at all, not at all, you know.

0:43:07.760 --> 0:43:09.880
<v Speaker 2>I mean it's nice, you know, like not having to

0:43:09.880 --> 0:43:13.239
<v Speaker 2>worry about paying the bill. Ever, it's fantastic.

0:43:13.520 --> 0:43:14.799
<v Speaker 1>I'm sure that would be lovely, but.

0:43:15.040 --> 0:43:17.520
<v Speaker 2>I would spend it on some crap I didn't need anyway.

0:43:18.160 --> 0:43:21.160
<v Speaker 1>I don't think Hayden failed. I don't think Hayden thinks

0:43:21.160 --> 0:43:24.239
<v Speaker 1>Hayden failed. And yet as we talk, I keep trying

0:43:24.280 --> 0:43:27.240
<v Speaker 1>to figure out how it could still happen for Hayden.

0:43:28.000 --> 0:43:30.160
<v Speaker 1>I'm trained to think in those terms, even as we

0:43:30.200 --> 0:43:32.560
<v Speaker 1>talk about how small minded it is to think in

0:43:32.600 --> 0:43:35.759
<v Speaker 1>those terms. You know, I want to fix it, but

0:43:35.800 --> 0:43:38.280
<v Speaker 1>I can't fix it because it's not broken.

0:43:38.680 --> 0:43:41.000
<v Speaker 2>I've had some opportunities, Dave, I've pat you know. I

0:43:41.040 --> 0:43:44.319
<v Speaker 2>had the executive producer of the Voice called me and say, hey,

0:43:44.360 --> 0:43:46.720
<v Speaker 2>you know, I became friends with a guy named Jeremy

0:43:46.760 --> 0:43:52.040
<v Speaker 2>Spun who is pretty high up with the show, The Voice,

0:43:53.480 --> 0:43:55.120
<v Speaker 2>and he's reached out to me and I sent him

0:43:55.120 --> 0:43:57.800
<v Speaker 2>a couple of videos of me singing, and the executive

0:43:57.800 --> 0:43:59.799
<v Speaker 2>producer of the Voice was like, hey, you can get

0:43:59.800 --> 0:44:01.759
<v Speaker 2>through all the roundings. We'll push you into the TV

0:44:01.920 --> 0:44:03.799
<v Speaker 2>round if you want to do it. And I just

0:44:04.520 --> 0:44:06.880
<v Speaker 2>I just have no desire, Like it's just I'm just

0:44:07.000 --> 0:44:11.080
<v Speaker 2>like I just have really embraced like, you know, first

0:44:11.080 --> 0:44:13.759
<v Speaker 2>of all, when you sign that contract, you sign a

0:44:13.800 --> 0:44:16.759
<v Speaker 2>contract like you're obligated to them right for a certain

0:44:16.800 --> 0:44:19.640
<v Speaker 2>amount of time, And I just I wouldn't do that

0:44:19.640 --> 0:44:20.240
<v Speaker 2>to my kids.

0:44:20.440 --> 0:44:22.920
<v Speaker 1>Hayden doesn't have the music career he thought he would have.

0:44:23.160 --> 0:44:24.840
<v Speaker 1>What he has instead is a life.

0:44:25.239 --> 0:44:27.640
<v Speaker 2>I'm coming up to almost eleven years of being sober

0:44:29.200 --> 0:44:31.520
<v Speaker 2>at the end of this month. So I think through

0:44:31.640 --> 0:44:34.719
<v Speaker 2>all of that and seeing what I have now and

0:44:34.800 --> 0:44:36.799
<v Speaker 2>just by the grace of God being sober. I think

0:44:36.920 --> 0:44:38.960
<v Speaker 2>for some of it, it's like for me, I look

0:44:39.000 --> 0:44:42.680
<v Speaker 2>back and go, you know, I don't know, like I

0:44:42.760 --> 0:44:45.840
<v Speaker 2>might not have made it through being an artist. I

0:44:45.840 --> 0:44:47.759
<v Speaker 2>don't think I ever wanted the risk going back and

0:44:47.800 --> 0:44:50.640
<v Speaker 2>doing that because when you really have sobriety, like nothing

0:44:50.680 --> 0:44:52.359
<v Speaker 2>really comes in front of that because you know how

0:44:52.360 --> 0:44:54.400
<v Speaker 2>bad it was before. So it's like, I think all

0:44:54.440 --> 0:44:57.160
<v Speaker 2>of this was kind of a precursor to where I

0:44:57.200 --> 0:44:59.680
<v Speaker 2>am today, and like, you know, having a life and

0:44:59.719 --> 0:45:01.600
<v Speaker 2>being over and all of those things, I think has

0:45:01.640 --> 0:45:05.200
<v Speaker 2>been much more rewarding than like having a little bit

0:45:05.200 --> 0:45:07.640
<v Speaker 2>of fame or something else and then being blessed with

0:45:07.640 --> 0:45:10.080
<v Speaker 2>four kids who you know, luckily they've never really seen

0:45:10.120 --> 0:45:12.480
<v Speaker 2>their dad like as a drunk. You know, I always

0:45:12.520 --> 0:45:15.280
<v Speaker 2>felt like I was. I sort of thought I could

0:45:15.320 --> 0:45:19.040
<v Speaker 2>like make a difference, right, And the only way I

0:45:19.040 --> 0:45:22.240
<v Speaker 2>thought I could make a difference was by like being

0:45:22.320 --> 0:45:28.000
<v Speaker 2>this singer and selling out concerts and being known for that.

0:45:28.239 --> 0:45:30.840
<v Speaker 2>And what I've realized through all that is, you know,

0:45:31.040 --> 0:45:34.520
<v Speaker 2>I can share my story, my hopes and my share

0:45:34.560 --> 0:45:36.840
<v Speaker 2>my story with people, and I can be a difference

0:45:36.880 --> 0:45:37.239
<v Speaker 2>that way.

0:45:37.800 --> 0:45:41.920
<v Speaker 1>Hayden II do. He survived nearly being famous, he survived

0:45:42.000 --> 0:45:45.560
<v Speaker 1>the shame of coming home. He's made his impact, and

0:45:45.640 --> 0:45:48.680
<v Speaker 1>he's happy. And that's good because it's impossible not to

0:45:48.800 --> 0:45:51.080
<v Speaker 1>root for the guy. In the meantime, I've done a

0:45:51.120 --> 0:45:54.040
<v Speaker 1>little more digging on Sudden Impact. I have found one

0:45:54.239 --> 0:45:56.560
<v Speaker 1>article about them, and it's not even an article. It's

0:45:56.560 --> 0:45:59.759
<v Speaker 1>a stub of an article from a local Virginia newspaper's

0:45:59.760 --> 0:46:02.560
<v Speaker 1>web site. It came up in a Google search, and

0:46:02.640 --> 0:46:04.439
<v Speaker 1>in the one line that I can read, they mention

0:46:04.600 --> 0:46:09.080
<v Speaker 1>a Todd and Noel, but only one full name, Aaron kin.

0:46:09.920 --> 0:46:13.120
<v Speaker 1>So I searched for Aaron Kine Sudden Impact, and that

0:46:13.400 --> 0:46:15.840
<v Speaker 1>is the guy for sure. That's the guy in the middle,

0:46:16.360 --> 0:46:18.279
<v Speaker 1>the guy with the clip on Bowtie who looks like

0:46:18.320 --> 0:46:20.799
<v Speaker 1>he's late for his shift at Buca di Beppo. He's

0:46:20.840 --> 0:46:23.759
<v Speaker 1>still making music. He's got a YouTube channel, and he's

0:46:23.840 --> 0:46:27.080
<v Speaker 1>on Facebook and he's friends with Hayden. So I asked

0:46:27.080 --> 0:46:28.800
<v Speaker 1>Hayden to put in a good word for me, and

0:46:28.840 --> 0:46:33.680
<v Speaker 1>he says he will. Folks, we are one step closer

0:46:34.080 --> 0:46:38.799
<v Speaker 1>to the inside of Sudden Impact. It's happening. We'll see

0:46:38.800 --> 0:46:42.440
<v Speaker 1>how we do next time. On Waiting for Impact, a

0:46:42.520 --> 0:46:51.279
<v Speaker 1>Dave Holmes passion project. This has been an Exactly Right

0:46:51.360 --> 0:46:57.960
<v Speaker 1>production written by me Dave Holmes, produced by Hannah Kyle Crichton, recorded,

0:46:58.080 --> 0:47:02.440
<v Speaker 1>mixed and sound designed by and Epen. Additional engineering and

0:47:02.520 --> 0:47:08.000
<v Speaker 1>assembly by Analise Nelson, Music by Ben Wise, artwork by

0:47:08.000 --> 0:47:12.760
<v Speaker 1>Garrett Ross. Executive produced by Karen Kilgarriff, Georgia hard Stark

0:47:13.040 --> 0:47:17.359
<v Speaker 1>and Danielle Kramer. Follow the show on Instagram, Facebook, and

0:47:17.400 --> 0:47:21.400
<v Speaker 1>Twitter at exactly Right and follow me at Dave Holmes.

0:47:22.040 --> 0:47:26.160
<v Speaker 1>For more information, go to Exactlyrightmedia dot com. Binge The

0:47:26.200 --> 0:47:29.719
<v Speaker 1>show add free on Stitcher Premium for a free month.

0:47:30.000 --> 0:47:33.800
<v Speaker 1>Head to Stitcherpremium dot com slash Impact and enter promo

0:47:33.840 --> 0:47:38.040
<v Speaker 1>code Impact when you select a monthly plan, listen, subscribe,

0:47:38.120 --> 0:47:41.680
<v Speaker 1>and leave us a review on Apple Podcasts, Stitcher, or

0:47:41.719 --> 0:47:44.640
<v Speaker 1>wherever you get your podcasts.