WEBVTT - Higher-End Housing In U.S. Could See 30-50% Price Drop (Podcast)

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<v Speaker 1>Welcome to the Bloomberg p m L Podcast. I'm Pim Fox.

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<v Speaker 1>Along with my co host Lisa Bramowitz. Each day we

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<v Speaker 1>bring you the most important, noteworthy, and useful interviews for

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<v Speaker 1>you and your money, whether you're at the grocery store

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<v Speaker 1>or the trading floor. Find the Bloomberg p m L

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<v Speaker 1>Podcast on Apple Podcasts, SoundCloud, and Bloomberg dot com. You know, Pim,

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<v Speaker 1>we're getting a risk on rally today, but there's one

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<v Speaker 1>sector that just keeps nagging at everyone. It's kind of

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<v Speaker 1>raising a red flag. You know, perhaps things are not

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<v Speaker 1>as good as raising a red flag from the roof,

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<v Speaker 1>from the roof, from the housing, from the house, from

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<v Speaker 1>the housing market. Joining us now to discuss that and

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<v Speaker 1>everything else under the sun. Genie Wyatt. She's Chief executive

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<v Speaker 1>Officer and chief investment Officer at South Texas Money Management

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<v Speaker 1>in the beautiful San Antonio, but she joins us here

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<v Speaker 1>in our eleven three oh studios. She manages about a

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<v Speaker 1>three point three billion dollars has been three point seven

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<v Speaker 1>three point seven billion. Excuse me, please forgive me um.

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<v Speaker 1>So grateful that you're here. I want to ask you

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<v Speaker 1>about the housing market and how you're viewing it because

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<v Speaker 1>we have gotten a slowdown in sales. Some areas have

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<v Speaker 1>seen even declines in certain prices. Are we at the

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<v Speaker 1>beginning of this Yes, good morning lista good morning PIM.

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<v Speaker 1>Now I do not think, um, we're at only the beginning.

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<v Speaker 1>I think this will be a long time UH sector

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<v Speaker 1>challenge for anything housing related. The mortgage bankers, UM, the

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<v Speaker 1>service providers to housing, and obviously the builders. UH. Not

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<v Speaker 1>only is it the interest rate increase and the FED

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<v Speaker 1>likely especially with these trade talks, is likely to stay

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<v Speaker 1>on a tightening track because our economy the outlook now

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<v Speaker 1>is to continue to have positive GDP, so interest rates

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<v Speaker 1>will likely continue to rise. But the challenge with housing

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<v Speaker 1>that I think is not fully appreciated is land prices

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<v Speaker 1>are now so expensive and UM owners of homes no

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<v Speaker 1>longer get the full tax benefit of the taxes that

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<v Speaker 1>they pay, which really penalizes them in states like New York,

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<v Speaker 1>like California, and so the affordability net net, the affordability

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<v Speaker 1>of housing now it's just no longer a value proposition.

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<v Speaker 1>That's the challenge. I'm wondering if you could just step

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<v Speaker 1>back and speak to the issue that investing is not

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<v Speaker 1>something that you should enjoy. Well, you should not be

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<v Speaker 1>emotional about your investing, but you must invest because stocks

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<v Speaker 1>are the best investment you can make. Because stocks reflect

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<v Speaker 1>UM growth in corporate earnings. It's not mysterious. Stocks reflect

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<v Speaker 1>UH growth and corporate earnings, which are amazing this year,

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<v Speaker 1>continue to be strong. And corporate earnings have a natural UM,

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<v Speaker 1>a natural UM succession plan because if if companies don't

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<v Speaker 1>produce good earnings, they will go away. So there's a

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<v Speaker 1>lot of pressure on managements to be competitive and to

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<v Speaker 1>succeed and to have good corporate earnings and thus their stocks.

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<v Speaker 1>Stocks overall broadly do very well long term, and they're liquid.

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<v Speaker 1>I just wanted for a second go back to the

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<v Speaker 1>housing issue just for one second. I'm curious you're saying

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<v Speaker 1>that the value proposition isn't there. Does that mean that

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<v Speaker 1>prices are going to tank or does it just mean

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<v Speaker 1>that it's going to go sideways? Well, um, I think

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<v Speaker 1>there's downside. There's downside for the home builders stocks or

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<v Speaker 1>for house prices. Are both for both? How much downside? Well, again,

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<v Speaker 1>we're in a um a good economic environment, so I

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<v Speaker 1>would say ten to fift downside on home prices. Now,

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<v Speaker 1>of course the lower priced homes probably have more downside

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<v Speaker 1>protection because there's huge demand across the country for homes

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<v Speaker 1>priced three hundred thousand dollars or less. But the higher

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<v Speaker 1>priced homes, I would say the downside there again, some states,

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<v Speaker 1>some counties could be as much as thirty including New York. Yes,

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<v Speaker 1>some some counties. Yes, that's got your attentions. That's daunting

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<v Speaker 1>clients in some areas in the Northeast. But that's only

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<v Speaker 1>if you can move very high priced. If it's a

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<v Speaker 1>very high priced home, and the taxes have been very

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<v Speaker 1>high and no longer can you ride off all of

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<v Speaker 1>those taxes. I want to turn your attention out of

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<v Speaker 1>something that maybe benefit benefiting from all this, which is

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<v Speaker 1>that you can work anywhere, live anywhere. Microsoft is one

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<v Speaker 1>of the stocks Microsoft. Microsoft has been so kind to us.

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<v Speaker 1>UM we started putting money into Microsoft. We buy both

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<v Speaker 1>value and growth stocks. So we started buying Microsoft in

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<v Speaker 1>two thousand twelve as a value stock, and it's up

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<v Speaker 1>over three since that point in time. But we still

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<v Speaker 1>get really good upside in Microsoft from this point. So

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<v Speaker 1>we're still putting new money in Microsoft and we get

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<v Speaker 1>over the next twelve to twenty four months upside and

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<v Speaker 1>Microsoft with the dividend, and that's as their cloud revenue

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<v Speaker 1>is accelerating. Microsoft Office is still performing well and um,

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<v Speaker 1>it's just being very very well managed. This today's Microsoft

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<v Speaker 1>again because of their cloud success there they are almost

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<v Speaker 1>as large of UH provider of servers as Amazon. So um,

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<v Speaker 1>we think again there's a lot of good upside remaining

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<v Speaker 1>in Microsoft. You're also buying General Electric? Right? Um? No, no,

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<v Speaker 1>are you not? So? Microsoft today is now a growth

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<v Speaker 1>stock for us. We borrowed his value, it succeeded, so

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<v Speaker 1>now is growth of value stock we are putting new

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<v Speaker 1>money into today. Is General Motors, General Motors one of

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<v Speaker 1>those beaten up G something so General motors, but not

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<v Speaker 1>General Electric, not in electric Okay, we have not been

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<v Speaker 1>in General Electric for years. For GM. You like love GM?

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<v Speaker 1>Love GM? Of course you know the broad market is

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<v Speaker 1>up today, but there's so much hype about we're at

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<v Speaker 1>peak auto sales. And yes, we're probably at a near

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<v Speaker 1>term cyclical peak and auto sales, but um, and a

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<v Speaker 1>lot of that is the millennials are saying they're not

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<v Speaker 1>going to buy cars. But millennials grow up, they form

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<v Speaker 1>families and and autos will become more important to them.

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<v Speaker 1>But really the story there for future auto sales is

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<v Speaker 1>the self driving vehicles, and GM has strong conviction in this.

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<v Speaker 1>In fact, they just moved their president, um Dan Ammand

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<v Speaker 1>to become head of Crews, which is the autonomous vehicle

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<v Speaker 1>area of GM. GM today has about three dred self

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<v Speaker 1>driving vehicles in San Francisco. I think we will all,

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<v Speaker 1>all of us, whether we're millennials or we're octagenarians, we

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<v Speaker 1>will love autonomous vehicles. Well, we'll be looking forward to

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<v Speaker 1>taking a trip in one of them with you. Thank

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<v Speaker 1>you very much. Genie Wyatt, Chief executive Officer, chief investment officer,

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<v Speaker 1>South Texas Money Management, based in San Antonio. We are

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<v Speaker 1>broadcasting live from the Bloomberg Interactive Broker's studios. After the

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<v Speaker 1>worst month in more than a decade, four crewed, we're

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<v Speaker 1>seeing a rebound today. Perhaps it's because of the trade truce,

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<v Speaker 1>the trade war truce that I guess was struck between

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<v Speaker 1>a President Trump and President Jijim Ping of China. But

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<v Speaker 1>there also are other as next to a joining US. Now.

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<v Speaker 1>Dr ellen Wald, president of Transversal Consulting, also a non

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<v Speaker 1>resident Senior Fellow with the Atlantic Council's Global Energy Center

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<v Speaker 1>in a Bloomberg Opinion contributor. Dr Wall thank you so

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<v Speaker 1>much for joining us. I want to just to ask

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<v Speaker 1>you why do you think oil is rallying today? Is

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<v Speaker 1>it because of a more positive backdrop geopolitically or is

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<v Speaker 1>it because of OPEC and the likely cuts that they

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<v Speaker 1>will implement to output later this week. I think it's

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<v Speaker 1>a combination of OPEX likely cuts, but also we have

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<v Speaker 1>an announcement from the premiere of Alberta that they're going

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<v Speaker 1>to be taking some pretty extraordinary measures to cut oil

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<v Speaker 1>production in Canada so as to relieve the incredible strain

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<v Speaker 1>on their stored oil, and that that has really helped

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<v Speaker 1>the price of Canadian oil rebound today. Dr Wald, do

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<v Speaker 1>you believe that the change at OPEC with the announcement

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<v Speaker 1>that Qatar wants to leave, will change the politics of oil.

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<v Speaker 1>I think it's possible that we could see um the

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<v Speaker 1>beginning of something important. And one of the interesting things

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<v Speaker 1>that we noticed is that after Qatar announced that it

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<v Speaker 1>is planning to leave the organization, and I think it

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<v Speaker 1>does make sense for Qatar. It's really had a lot

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<v Speaker 1>of problems politically with Saudi Arabia. Clearly they are under

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<v Speaker 1>an economic embargo from Saudi Arabia, and it probably feels

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<v Speaker 1>that it makes no sense politically domestically as well to

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<v Speaker 1>sit in meetings and be compelled to go along with

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<v Speaker 1>Saudi decisions when there's so much animosity focused on them

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<v Speaker 1>from Saudi Arabia, combined with the fact that they're really

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<v Speaker 1>a fairly small oil producer and they're big focus is

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<v Speaker 1>natural gas. However, this could kind of signal a maybe

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<v Speaker 1>a larger sense of unhappiness amongst these smaller oil producers

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<v Speaker 1>within OPEQUE. And if enough of them get together and say, hey,

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<v Speaker 1>we don't feel we're being we don't feel that the

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<v Speaker 1>larger producers like Saudi Arabia, UH and Iraq are really

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<v Speaker 1>taking our concerns into UH into consideration. If a bunch

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<v Speaker 1>of them leaves, that could really affect OPEC's ability to

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<v Speaker 1>play a role in the market. Well at this point,

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<v Speaker 1>I mean, perhaps perhaps it was emblematic that the Vladimir

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<v Speaker 1>Putin and the Saudi Arabian Prince greeted each other with

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<v Speaker 1>the happiest of hands, laps and and you know, smiles

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<v Speaker 1>over the weekend at the G twenty meeting in Buenos Aires.

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<v Speaker 1>I mean, is it does it sort of matter more

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<v Speaker 1>now the alliance between Russia and Saudi Arabia than even OPEC.

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<v Speaker 1>That is absolutely a big concern here because Saudi Arabia

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<v Speaker 1>and Russia are really the big players in this new

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<v Speaker 1>OPEC plus alliance, and Putin made this announcement that Russia

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<v Speaker 1>is planning to continue its participation in this alience. Now,

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<v Speaker 1>that doesn't indicate that Russia is necessarily on board with

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<v Speaker 1>whatever cut Saudi Arabia wants to make, but it does

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<v Speaker 1>indicate that they are interested in pursuing this partnership, and

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<v Speaker 1>that puts the rest of OPEC that really diminishes their

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<v Speaker 1>influence and importance UH in terms of OPEC going forward.

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<v Speaker 1>Dr walts, should we make a distinction between the natural

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<v Speaker 1>gas market and the oil market. I think we really

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<v Speaker 1>do need to in this case. And Cutter is particularly

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<v Speaker 1>influential in the liquefied natural gas markets, so it's not

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<v Speaker 1>quite the same as the United States, where natural gas

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<v Speaker 1>is very inexpensive and cheap. Cutter makes a lot of

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<v Speaker 1>money from its its natural gas and that's really where

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<v Speaker 1>it wants to focus its efforts going forward. And that's

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<v Speaker 1>very interesting because Saudi Arabia is also announced plans that

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<v Speaker 1>it wants to focus on its developing its natural gas resources.

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<v Speaker 1>That's mostly though, for Saudi internal use, for domestic use.

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<v Speaker 1>But still they have indicated they're interested in maybe becoming

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<v Speaker 1>an exporter of natural gas, and so Cutter may may

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<v Speaker 1>see that as a little bit threatening to their position.

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<v Speaker 1>So I'm just wondering from your perspective, if, as expected

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<v Speaker 1>on Thursday, OPAQ plus agrees to an output cut in

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<v Speaker 1>order to bolster prices and reduce supplies, how much do

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<v Speaker 1>you think oil prices could go up or do you

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<v Speaker 1>think that this is sort of false hope. Well, I

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<v Speaker 1>think it really depends on how much oil we see.

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<v Speaker 1>They could end up increasing production as much as UH

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<v Speaker 1>or sorry, cutting production as much as one and a

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<v Speaker 1>half million barrels per day, and that's not an insignificant amount,

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<v Speaker 1>and it could send prices rallying maybe for the rest

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<v Speaker 1>of the year. That The issue though, is we're still

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<v Speaker 1>you know, down in the brand in the low sixties,

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<v Speaker 1>not even yet hitting sixty one, and with w t

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<v Speaker 1>I is still UH fifty two. So I'm not really

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<v Speaker 1>sure that there's enough to really get us back into

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<v Speaker 1>the seventies before the end of the year. And it

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<v Speaker 1>does depend open may not be able to cut as

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<v Speaker 1>much as they think that they can. I want to

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<v Speaker 1>thank you very much for spending time with us. Dr

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<v Speaker 1>ellen Wald is the President of Transversal Consulting, nonresident Senior

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<v Speaker 1>Fellow at the Atlantic Council's Global Energy Center, also a

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<v Speaker 1>contributor to Bloomberg Opinion. Joining us now to tell us

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<v Speaker 1>all about the world of economics and particularly how it's

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<v Speaker 1>linked to trade is none other than Mike McDonagh. Michael

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<v Speaker 1>McDonagh is the chief economist for Financial Products for Bloomberg LP,

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<v Speaker 1>and he joins us here in studio. Mike, it's always

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<v Speaker 1>a pleasure. Thanks for coming in. Um, what happened last

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<v Speaker 1>week at the G twenty and over the weekend? Did

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<v Speaker 1>Did we really solve something or we just kind of

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<v Speaker 1>punted a little bit. Not that that's bad. If we

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<v Speaker 1>want to go with trade war analogies, I'd call it

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<v Speaker 1>a ceasefire. So I mean it's it's buying a little

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<v Speaker 1>time to try to come to a deal that's that's sustainable.

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<v Speaker 1>It takes the risk January one off of the tariff

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<v Speaker 1>level being escalated, so buyas time. Now we have to

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<v Speaker 1>see what happens with the time. Why why was there

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<v Speaker 1>such a softening in tone from President Trump? It probably

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<v Speaker 1>depends on who you asked, But my personal view on

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<v Speaker 1>this is, um, when you look at how markets have

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<v Speaker 1>been performing recently, UM, there's also, at the same time

0:15:36.200 --> 0:15:39.760
<v Speaker 1>been some signs of weakness uh in US economic growth

0:15:39.800 --> 0:15:41.720
<v Speaker 1>at least it might have been going in a direction

0:15:41.760 --> 0:15:43.880
<v Speaker 1>they don't want to see it go. Uh. And really,

0:15:43.880 --> 0:15:45.760
<v Speaker 1>when you have to ask yourself why, I mean, there

0:15:45.840 --> 0:15:47.640
<v Speaker 1>is an argument to be made that maybe the FED

0:15:47.800 --> 0:15:50.160
<v Speaker 1>was looking like they might be a little bit too aggressive.

0:15:50.440 --> 0:15:54.080
<v Speaker 1>But the big, other, other big uncertainty was trade with China, right,

0:15:54.080 --> 0:15:57.760
<v Speaker 1>and that these two things combined, Uh, we're reducing sentiment

0:15:57.800 --> 0:16:00.480
<v Speaker 1>a bit, and it pointed to potential. So you know,

0:16:00.720 --> 0:16:03.080
<v Speaker 1>so I guess that My other question then would be

0:16:03.320 --> 0:16:07.680
<v Speaker 1>has anything materially changed from the Chinese point of view

0:16:07.960 --> 0:16:10.120
<v Speaker 1>with respect to what they're offering as far as you

0:16:10.160 --> 0:16:12.560
<v Speaker 1>can tell, or is it just a willingness to make

0:16:12.600 --> 0:16:15.640
<v Speaker 1>a deal on President Trump side? You know, it's hard

0:16:15.680 --> 0:16:18.520
<v Speaker 1>to say. I I don't know a lot about what

0:16:18.600 --> 0:16:21.160
<v Speaker 1>they had been offering, but you know, we we saw

0:16:21.360 --> 0:16:25.960
<v Speaker 1>the agreement on the opioid exports fentanyl, Uh, that's something

0:16:26.000 --> 0:16:27.840
<v Speaker 1>that the president could hang his hat on and say.

0:16:27.960 --> 0:16:30.600
<v Speaker 1>You know, when you look at where President Trump is

0:16:30.600 --> 0:16:32.000
<v Speaker 1>on a lot of his agenda, I would say the

0:16:32.000 --> 0:16:35.360
<v Speaker 1>opioid wars arguably someplace where he's further behind than in

0:16:35.400 --> 0:16:37.880
<v Speaker 1>other areas. So this is something he could say, Look,

0:16:37.920 --> 0:16:39.960
<v Speaker 1>this is a win for us. This is something new.

0:16:40.000 --> 0:16:42.400
<v Speaker 1>I don't think that had really been discussed before. That's there.

0:16:42.800 --> 0:16:46.120
<v Speaker 1>Then there's the announcement today about auto tariffs. I believe

0:16:46.280 --> 0:16:49.600
<v Speaker 1>China had announced that they were reducing auto tariff from

0:16:50.680 --> 0:16:54.120
<v Speaker 1>fiftent back in May for everyone, but then they increased

0:16:54.120 --> 0:16:56.280
<v Speaker 1>it in retaliation of the US, I think, and now

0:16:56.320 --> 0:16:58.280
<v Speaker 1>they're saying, okay, we're gonna get rid of them entirely.

0:16:58.640 --> 0:17:01.680
<v Speaker 1>That's something. And when look at every deal President Trump

0:17:01.720 --> 0:17:05.920
<v Speaker 1>has done so far, autos has been involved, as has agriculture,

0:17:05.960 --> 0:17:09.600
<v Speaker 1>so the soybean part of it. So you know there

0:17:09.680 --> 0:17:12.399
<v Speaker 1>is something there. The question is, what will you know

0:17:12.520 --> 0:17:15.760
<v Speaker 1>President Trump's appetite? B Right, The issues we have with

0:17:15.840 --> 0:17:19.280
<v Speaker 1>China aren't really the deficit, uh, it's the you know,

0:17:19.359 --> 0:17:22.240
<v Speaker 1>openness of the Chinese economy to US companies. It's the

0:17:22.240 --> 0:17:26.080
<v Speaker 1>intellectual property theft. And these aren't easy things to fix, Like,

0:17:26.160 --> 0:17:28.160
<v Speaker 1>this isn't something trying to could just turn a switch

0:17:28.160 --> 0:17:31.080
<v Speaker 1>on and say okay, you invest in anything and we'll stop,

0:17:31.280 --> 0:17:34.280
<v Speaker 1>you know, the technology transfer. Uh So, it's hard to

0:17:34.280 --> 0:17:37.920
<v Speaker 1>see how you resolve a lot of this in ninety days.

0:17:37.960 --> 0:17:42.919
<v Speaker 1>Just to give the detail about the opioid and fencenel issue,

0:17:43.040 --> 0:17:46.080
<v Speaker 1>it has to do with China reclassifying them as a

0:17:46.119 --> 0:17:49.639
<v Speaker 1>controlled substance, right. Yeah, I don't know the details of

0:17:49.680 --> 0:17:51.720
<v Speaker 1>it personally, but it sounded yeah, it would sound it

0:17:51.760 --> 0:17:55.760
<v Speaker 1>sounded like it would make it illegal for Chinese distributors

0:17:55.800 --> 0:18:00.720
<v Speaker 1>to sell into the US. Yeah, that's the goal. Okay, Um,

0:18:00.840 --> 0:18:03.119
<v Speaker 1>how many products do you think that Chinese will have

0:18:03.200 --> 0:18:06.919
<v Speaker 1>to buy in order to be able to enable the

0:18:07.040 --> 0:18:10.720
<v Speaker 1>administration to declare victory and to have some kind of

0:18:11.000 --> 0:18:13.680
<v Speaker 1>come together moment. I think it's the difference is how

0:18:13.680 --> 0:18:15.159
<v Speaker 1>many do they say they'll need to buy and how

0:18:15.160 --> 0:18:18.160
<v Speaker 1>many they actually have to buy. I think that right, um,

0:18:18.359 --> 0:18:22.560
<v Speaker 1>soybean sales to China have basically gone to zero at

0:18:22.600 --> 0:18:24.320
<v Speaker 1>this point in time, So I think that you could

0:18:24.359 --> 0:18:27.680
<v Speaker 1>pretty quickly see those go back up, uh to two

0:18:27.800 --> 0:18:30.280
<v Speaker 1>levels that we had seen you know, last year before

0:18:30.320 --> 0:18:31.879
<v Speaker 1>these sars and that would be important because I think

0:18:31.920 --> 0:18:35.880
<v Speaker 1>that the soybean farmers are probably being hit most by

0:18:35.960 --> 0:18:38.560
<v Speaker 1>what's happening. So I think that, you know, I think

0:18:38.760 --> 0:18:41.040
<v Speaker 1>there will be promises of reducing I think I think

0:18:41.040 --> 0:18:44.119
<v Speaker 1>the promise of reducing the tariffs on auto and leveling

0:18:44.160 --> 0:18:46.800
<v Speaker 1>the playing field will go a long way. It's hard

0:18:46.840 --> 0:18:49.320
<v Speaker 1>to say how much will actually buy. The Europeans sell

0:18:49.359 --> 0:18:51.520
<v Speaker 1>a lot more cars in the China than the US does,

0:18:51.840 --> 0:18:54.600
<v Speaker 1>so I'll have to see They'll definitely be buying uh

0:18:54.800 --> 0:18:57.320
<v Speaker 1>more soybean because they've gone to zero so that they

0:18:57.320 --> 0:19:00.199
<v Speaker 1>have to I think you could see more purchase is

0:19:00.280 --> 0:19:03.600
<v Speaker 1>of airplanes, etcetera. But really, when you when you look

0:19:03.600 --> 0:19:06.960
<v Speaker 1>at trade with China, we actually run a surplus when

0:19:06.960 --> 0:19:10.120
<v Speaker 1>it comes to services. Uh So I think that part

0:19:10.160 --> 0:19:13.320
<v Speaker 1>of this would be making it a bit easier, if

0:19:13.320 --> 0:19:17.119
<v Speaker 1>not removing all restrictions for US companies to do business

0:19:17.160 --> 0:19:19.159
<v Speaker 1>in China. That would actually go a long way, right.

0:19:19.200 --> 0:19:23.400
<v Speaker 1>That doesn't show up in the the goods trade deficit,

0:19:23.480 --> 0:19:26.520
<v Speaker 1>but it shows often the overall transfer between the two countries.

0:19:26.560 --> 0:19:29.119
<v Speaker 1>So I mean, if you have more US companies in

0:19:29.240 --> 0:19:32.280
<v Speaker 1>China providing services, that could go a long way towards

0:19:32.280 --> 0:19:35.359
<v Speaker 1>off setting the goods balance, which everyone talks about a lot.

0:19:35.680 --> 0:19:38.600
<v Speaker 1>So how important is it that Lightheiser is in charge

0:19:38.640 --> 0:19:41.880
<v Speaker 1>of these negotiations? Now that's that's interesting because like when

0:19:41.880 --> 0:19:44.639
<v Speaker 1>you look at um, you know who tends to be

0:19:44.680 --> 0:19:48.760
<v Speaker 1>more hawkish and debbish. Uh In Trump's administration, Lighthouser tends

0:19:48.760 --> 0:19:50.560
<v Speaker 1>to be on the more hawkish side. So he's now

0:19:50.640 --> 0:19:53.680
<v Speaker 1>running these negotiations. Uh So I guess, like I said,

0:19:53.680 --> 0:19:55.879
<v Speaker 1>we have ninety days, we really need to be watching

0:19:55.880 --> 0:19:59.359
<v Speaker 1>these headlines. Uh So that it's not surprising. He is

0:19:59.440 --> 0:20:02.240
<v Speaker 1>a trade you know, negotiator, That's that's what he does.

0:20:02.280 --> 0:20:04.320
<v Speaker 1>So it will be interesting to see who he's working with.

0:20:04.640 --> 0:20:07.480
<v Speaker 1>What is rhetorick is like how frequently are they meeting,

0:20:07.800 --> 0:20:10.520
<v Speaker 1>who's meeting, what's coming out of the deals or the

0:20:10.560 --> 0:20:12.399
<v Speaker 1>meetings that they have Over the next ninety days, I

0:20:12.400 --> 0:20:14.000
<v Speaker 1>think there'll be a lot of signals. You were called.

0:20:14.000 --> 0:20:16.320
<v Speaker 1>The last time we were in this position, Um, there

0:20:16.320 --> 0:20:18.800
<v Speaker 1>were instances where they had meetings planned and then they said, well,

0:20:18.800 --> 0:20:20.240
<v Speaker 1>there's nothing we're going to agree on, so we're not

0:20:20.280 --> 0:20:22.120
<v Speaker 1>going to meet. So we'll have to read the tea

0:20:22.200 --> 0:20:24.320
<v Speaker 1>leaves for a while. Over the next ninety days, and

0:20:24.320 --> 0:20:26.479
<v Speaker 1>then we're going to read them again for the following

0:20:26.560 --> 0:20:31.440
<v Speaker 1>ninety days when it gets us further down. There's two

0:20:31.440 --> 0:20:33.040
<v Speaker 1>things we need to look at, China and the fit,

0:20:33.160 --> 0:20:35.399
<v Speaker 1>and we have Pal on Wednesday. Would be interesting to

0:20:35.400 --> 0:20:37.760
<v Speaker 1>see if he mimics his comments from last Wednesday, that

0:20:37.760 --> 0:20:39.800
<v Speaker 1>would be good and let's see what happens with China.

0:20:39.920 --> 0:20:41.639
<v Speaker 1>Mike McDonough, thank you so much for being with us.

0:20:41.680 --> 0:20:45.160
<v Speaker 1>As always, your perspective is always insightful and valuable. Mike

0:20:45.240 --> 0:20:49.880
<v Speaker 1>mcdonaldh's chief economist for financial Products at Bloomberg LP, talking

0:20:49.920 --> 0:20:53.840
<v Speaker 1>about the latest I guess easing or perhaps just kicking

0:20:53.840 --> 0:21:09.000
<v Speaker 1>the can down the road. We're broadcasting from the Bloomberg

0:21:09.200 --> 0:21:13.520
<v Speaker 1>Interactor Broker's studios. Let's turn our attention now to entrepreneurs

0:21:14.000 --> 0:21:18.320
<v Speaker 1>who make products that people seemingly want to buy, because boy,

0:21:18.320 --> 0:21:22.040
<v Speaker 1>this company, Califia Farms, is doing about a hundred million

0:21:22.080 --> 0:21:25.080
<v Speaker 1>dollars worth of business at least a year. It is

0:21:25.400 --> 0:21:29.720
<v Speaker 1>founded and run by Greg Stoulton Pole, who many in

0:21:29.800 --> 0:21:33.600
<v Speaker 1>the food and natural food market no as the one

0:21:33.600 --> 0:21:36.280
<v Speaker 1>of the founders of Odwallah, and he joins us here

0:21:36.320 --> 0:21:38.480
<v Speaker 1>in studio. Greg, thank you very much for being here.

0:21:38.760 --> 0:21:40.719
<v Speaker 1>I was reading a little bit about your background and

0:21:40.760 --> 0:21:45.280
<v Speaker 1>I can we connect your interest in juice and in

0:21:45.760 --> 0:21:50.600
<v Speaker 1>pressed uh drinks to your father and his love of

0:21:50.680 --> 0:21:54.600
<v Speaker 1>the world of citrus. What is that story? Well, you're

0:21:54.600 --> 0:21:59.879
<v Speaker 1>going way back. So um, my dad love to live

0:22:00.320 --> 0:22:04.840
<v Speaker 1>around orange trees and orange blossom California, Southern California. We

0:22:04.880 --> 0:22:08.200
<v Speaker 1>moved to California when I was seven, and we had

0:22:08.240 --> 0:22:12.080
<v Speaker 1>to keep moving because as the development of southern California grew,

0:22:12.520 --> 0:22:15.000
<v Speaker 1>they kept plowing down the orange groves and we had

0:22:15.040 --> 0:22:18.720
<v Speaker 1>to keep moving further and further towards the hills. So anyway,

0:22:18.760 --> 0:22:21.760
<v Speaker 1>I grew up with the romance of living in orange

0:22:21.760 --> 0:22:25.240
<v Speaker 1>grove and uh, just the smell of all those blossoms

0:22:25.280 --> 0:22:27.639
<v Speaker 1>and everything. So it goes pretty deep in my roots.

0:22:27.680 --> 0:22:29.840
<v Speaker 1>And we had to start every day with a glass

0:22:29.840 --> 0:22:33.560
<v Speaker 1>of fresh squeezed juice, which evolved into a juice company, Odwalla,

0:22:33.600 --> 0:22:36.959
<v Speaker 1>which you sold and then at Califia, which focuses on

0:22:37.200 --> 0:22:41.879
<v Speaker 1>plant based beverages almond milk, soy, etcetera. So I'm curious,

0:22:42.400 --> 0:22:44.359
<v Speaker 1>given the fact that you've sort of been part of

0:22:44.359 --> 0:22:47.080
<v Speaker 1>this evolution of the health foods in the in the

0:22:47.160 --> 0:22:50.080
<v Speaker 1>juice movement, where are we in that. I mean, is

0:22:50.119 --> 0:22:52.720
<v Speaker 1>it expanding or are we kind of hitting a plateau

0:22:52.760 --> 0:22:55.359
<v Speaker 1>where people are saying, forget this, come on, let's just

0:22:55.400 --> 0:22:58.440
<v Speaker 1>do whole milk or raw milk or whatever. Right. Well,

0:22:58.440 --> 0:23:02.280
<v Speaker 1>there's lots of different things going on, but um, underneath

0:23:02.280 --> 0:23:06.879
<v Speaker 1>it all, there's huge shifts in the food industry at large,

0:23:06.960 --> 0:23:10.920
<v Speaker 1>which I think are driving this. But what's driving those

0:23:10.920 --> 0:23:15.400
<v Speaker 1>shifts are really massive changes in the consumer and where

0:23:15.440 --> 0:23:18.640
<v Speaker 1>the consumer's head is at, and knowledge on the part

0:23:18.640 --> 0:23:23.600
<v Speaker 1>of the consumer, and also globalization of this kind of

0:23:23.680 --> 0:23:29.800
<v Speaker 1>gen zennial phenomena where you really have trends moving simultaneously.

0:23:30.160 --> 0:23:33.239
<v Speaker 1>When I started Duella back in the eighties, you know,

0:23:33.440 --> 0:23:36.320
<v Speaker 1>things would start on the West coast and in places

0:23:36.359 --> 0:23:38.840
<v Speaker 1>like Santa Cruz and San Francisco, and then you know,

0:23:39.160 --> 0:23:41.159
<v Speaker 1>takes some years to get to the East coast, and

0:23:41.160 --> 0:23:43.919
<v Speaker 1>then take a decade or longer to get to the

0:23:43.960 --> 0:23:46.840
<v Speaker 1>middle part of the country, and then other parts of

0:23:46.880 --> 0:23:51.119
<v Speaker 1>the world may take twenty thirty years. Now it's really happening.

0:23:52.280 --> 0:23:55.840
<v Speaker 1>A trend that can happen in natural products can spread

0:23:55.960 --> 0:24:00.720
<v Speaker 1>globally within a few years. So uh, now a consumer

0:24:00.840 --> 0:24:04.800
<v Speaker 1>is really driving the need for change and the industry

0:24:04.840 --> 0:24:08.960
<v Speaker 1>is behind where you know, more than thirty years ago.

0:24:09.040 --> 0:24:12.919
<v Speaker 1>When I got started, it was mainly like visionary people

0:24:13.080 --> 0:24:16.280
<v Speaker 1>like myself and my friends who were coming up with

0:24:16.320 --> 0:24:19.080
<v Speaker 1>these unique ideas and trying to convince people that this

0:24:19.160 --> 0:24:22.120
<v Speaker 1>was the right thing to do. Tell people about how

0:24:22.160 --> 0:24:26.520
<v Speaker 1>you're borrowing from other cultures in order to bring different

0:24:26.520 --> 0:24:30.160
<v Speaker 1>types of drinks to the public. And I'm thinking here

0:24:30.240 --> 0:24:36.359
<v Speaker 1>about Latino culture, Mexican culture, and horg Chatta. Right. Well,

0:24:37.160 --> 0:24:41.359
<v Speaker 1>first of all, our name, Califia Farms is named after

0:24:41.720 --> 0:24:44.959
<v Speaker 1>the origin of the state of California, which many Californias

0:24:45.000 --> 0:24:50.000
<v Speaker 1>don't even know, right, And even earlier, there was a novelist,

0:24:50.119 --> 0:24:53.720
<v Speaker 1>a Spanish novelist in the late fourteen hundreds who wrote

0:24:53.720 --> 0:24:57.280
<v Speaker 1>a book and created this character, Queen Califia, who was

0:24:57.359 --> 0:25:00.840
<v Speaker 1>the inspiration for the Spanish coming here. And she was

0:25:01.400 --> 0:25:06.480
<v Speaker 1>a beautiful black queen who was rumored to have tons

0:25:06.480 --> 0:25:10.120
<v Speaker 1>of gold. So nothing to motivate a conquistador more than

0:25:10.240 --> 0:25:13.280
<v Speaker 1>beautiful women in lots of gold, right. So anyway, the

0:25:13.440 --> 0:25:19.119
<v Speaker 1>romance of California spread to the agricultural heritage, and so

0:25:19.359 --> 0:25:24.080
<v Speaker 1>it's it's actually not that foreign, and uh, that influence

0:25:24.200 --> 0:25:27.159
<v Speaker 1>has always been in California, and California is now the

0:25:27.280 --> 0:25:31.080
<v Speaker 1>largest producer of almonds in the world, produces over eighties

0:25:31.119 --> 0:25:34.560
<v Speaker 1>something per cent. So that became the basis of our

0:25:34.600 --> 0:25:39.320
<v Speaker 1>first large commodity, so Odwalla was acquired by Coca Cola

0:25:39.560 --> 0:25:42.800
<v Speaker 1>in two thousand and one, I believe for a lot

0:25:42.960 --> 0:25:45.600
<v Speaker 1>hundred eighty one million dollars. But you've said that you

0:25:45.600 --> 0:25:49.560
<v Speaker 1>would never sell Califia and then entrepreneurs should not sell

0:25:50.520 --> 0:25:55.199
<v Speaker 1>their creations. Why well, I haven't actually said then I

0:25:55.240 --> 0:25:57.760
<v Speaker 1>can never sell because it's not just up to me,

0:25:57.840 --> 0:26:03.480
<v Speaker 1>and I'm unfortunately liam No not saying that at all.

0:26:03.600 --> 0:26:08.399
<v Speaker 1>But I also can't make a blanket statement. But but

0:26:08.600 --> 0:26:12.320
<v Speaker 1>I have been very verbal about what I've thought the

0:26:12.400 --> 0:26:16.720
<v Speaker 1>long term effect on O'dwalla's mission and vision were after

0:26:16.840 --> 0:26:20.959
<v Speaker 1>Coke acquired it. And I think it can be fairly

0:26:21.040 --> 0:26:27.440
<v Speaker 1>said that acquiring especially natural product food, the foods that

0:26:27.600 --> 0:26:31.000
<v Speaker 1>are coming out of a craft type movement by large

0:26:31.080 --> 0:26:36.600
<v Speaker 1>multinational corporations, there's not of extremely long history of success

0:26:36.840 --> 0:26:40.479
<v Speaker 1>in keeping the mission alive and keeping the purity of

0:26:40.480 --> 0:26:45.280
<v Speaker 1>those products first and foremost. So we're embarking on a

0:26:45.320 --> 0:26:49.359
<v Speaker 1>strategy and continuating strategy of trying to remain independent, and

0:26:49.400 --> 0:26:55.160
<v Speaker 1>in fact, we're the last fully independent plant based company

0:26:55.200 --> 0:26:58.800
<v Speaker 1>of any size left today, and we're one of the

0:26:58.880 --> 0:27:06.280
<v Speaker 1>only independent coffee companies of any scale today. So we

0:27:06.359 --> 0:27:08.560
<v Speaker 1>hope we can keep it that way, and the spirit

0:27:08.600 --> 0:27:12.600
<v Speaker 1>of that independence is I think important for the categories. Actually,

0:27:13.240 --> 0:27:16.920
<v Speaker 1>if we went to your factory, your facility in Bakersfield,

0:27:17.359 --> 0:27:21.520
<v Speaker 1>what would we see. Uh, It's it's a bit like

0:27:21.600 --> 0:27:24.439
<v Speaker 1>Willy Wonka, and that we do a lot of things

0:27:24.480 --> 0:27:28.480
<v Speaker 1>there in a pretty compressed amount of space. All of

0:27:28.520 --> 0:27:31.520
<v Speaker 1>a sudden imagined, you know, rivers of soy milk or

0:27:31.560 --> 0:27:36.760
<v Speaker 1>almond milk, and well, we we process a lot of

0:27:37.000 --> 0:27:40.119
<v Speaker 1>type of milk based commodities. So it's not just almonds.

0:27:40.200 --> 0:27:44.280
<v Speaker 1>We do ods, Uh, we do p We we do

0:27:44.400 --> 0:27:48.960
<v Speaker 1>other grains, and a lot of coconut, a lot of chocolate,

0:27:49.440 --> 0:27:52.640
<v Speaker 1>the hor chatta spices and and a lot of things

0:27:52.640 --> 0:27:55.800
<v Speaker 1>that go in our cold brew coffees. So the smells

0:27:55.800 --> 0:27:59.000
<v Speaker 1>are always changing and there's a constant different stream and

0:27:59.040 --> 0:28:02.119
<v Speaker 1>we have flexible path packaging lines, so we'll be doing

0:28:02.680 --> 0:28:06.600
<v Speaker 1>uh ice cold nitro brew on one line while we're

0:28:06.680 --> 0:28:10.439
<v Speaker 1>running the mainstream on sweet and almond on another line.

0:28:10.520 --> 0:28:15.520
<v Speaker 1>And chocolate chip coconut over on another one. So it's

0:28:15.560 --> 0:28:21.640
<v Speaker 1>pretty fun. It's um fairly automated, so we've dispensed from

0:28:21.680 --> 0:28:26.040
<v Speaker 1>our manufacturing and having a centralized control room, so everybody's

0:28:26.080 --> 0:28:29.520
<v Speaker 1>running around with iPads and I watches and keeping an

0:28:29.600 --> 0:28:31.720
<v Speaker 1>eye on all the machines. So it's a lot of

0:28:31.720 --> 0:28:34.920
<v Speaker 1>fun to have your own manufacturing. I'm just my imaginations

0:28:34.920 --> 0:28:38.080
<v Speaker 1>going wild. I'm just picturing the scene and Willy Wonka

0:28:38.840 --> 0:28:41.280
<v Speaker 1>the chocolate fountain. Greg Steals and Paul, thank you so

0:28:41.360 --> 0:28:43.280
<v Speaker 1>much for being with us. Really a pleasure having you on.

0:28:46.200 --> 0:28:48.720
<v Speaker 1>Thanks for listening to the Bloomberg P and L podcast.

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<v Speaker 1>You can subscribe and listen to interviews at Apple Podcasts, SoundCloud,

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<v Speaker 1>or whatever podcast platform you prefer. I'm pim Fox. I'm

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<v Speaker 1>on Twitter at pim Fox. I'm on Twitter at abramoids one.

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<v Speaker 1>Before the podcast, you can always catch us worldwide on

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<v Speaker 1>Bloomberg Radio.