WEBVTT - Fighting Inflation With ETFs

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<v Speaker 1>Hello, and welcome to What Goes Up, a weekly markets podcast.

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<v Speaker 1>My name is Mike Reagan. I'm a senior editor at

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<v Speaker 1>Bloomberg and I'm Baldonna Higher Across Acid reporter with Bloomberg.

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<v Speaker 1>And this week on the show, Well, investors have been

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<v Speaker 1>scrambling to find somewhere to park their money where red

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<v Speaker 1>hot inflation doesn't erode the value of their holdings. We're

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<v Speaker 1>gonna talk to someone from the world's largest asset manager

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<v Speaker 1>who has a lot of ideas about that. But first,

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<v Speaker 1>l Donna, as a preview of my craziest thing of

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<v Speaker 1>the week, I need to ask you, what is the

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<v Speaker 1>most you've ever spent on sneakers? Sneakers, tennis shoes, trainers,

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<v Speaker 1>if you will, the most, the most hundred bucks? Maybe

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<v Speaker 1>not a lot your bucks. Yeah, you can get kids

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<v Speaker 1>for like kids, Yeah, do you actually own kids? Of course,

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<v Speaker 1>Taylor Swift owns kids, so I must own kids. And

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<v Speaker 1>they're only twenty bucks. I didn't even know they were

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<v Speaker 1>still around. I think you can get them for pretty cheap.

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<v Speaker 1>I mean they're made of like cotton, they ripped very easily.

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<v Speaker 1>Huh do you think I could talk my daughters and

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<v Speaker 1>wearing kids? They if they like Taylor Swift. Yeah, I'm

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<v Speaker 1>as you know, I'm notoriously at a cheap skate at heart,

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<v Speaker 1>but I actually recently spent almost two bucks on a

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<v Speaker 1>pair of running shoes. But it's the kind that comes

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<v Speaker 1>with like you go to one of those running shoe

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<v Speaker 1>stores and they take a video your foot. They oh,

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<v Speaker 1>you fell, And I'm a true believer in it. Look

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<v Speaker 1>as you get older, your feet become a bit of

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<v Speaker 1>a problem. You know, you got your corns and your bunians.

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<v Speaker 1>Oh my god, my listeners don't want to know. I

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<v Speaker 1>fell for the gimmick, and I'm a true leaver in it.

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<v Speaker 1>I think it has helped my feet, even though I don't.

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<v Speaker 1>I don't really run. The only time I actually run

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<v Speaker 1>is when I'm late for the train. But I walk

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<v Speaker 1>a lot. I walk almost like five miles a day,

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<v Speaker 1>you know, to the train, back from the train, up

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<v Speaker 1>to the snack bar a hundred times. You know, I'm

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<v Speaker 1>running away from this conversation right now. I'm going to

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<v Speaker 1>go introduce our guests. Well, I'm so happy that we

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<v Speaker 1>have j Jcobs. He's the US head of Thematics and

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<v Speaker 1>Active Equity E T F said black Rock he's joining

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<v Speaker 1>us this week. I'm thrilled to have you on. Thanks

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<v Speaker 1>so much for joining us, Jay, that's a pleasure to

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<v Speaker 1>be here. We won't ask you about how much you've

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<v Speaker 1>spent on on sneakers just yet. I'm feeling better after

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<v Speaker 1>hearing about Mike's dollar purchase. I think I'm I'm closer

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<v Speaker 1>to your built Anna. Oh thank god. Yeah, I'm so

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<v Speaker 1>happy to hear that. Anyway, you recently started at black Rock.

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<v Speaker 1>I'm I'm sort of hoping we can just start out

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<v Speaker 1>and you can tell us a little bit about you,

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<v Speaker 1>your path to black Rock, and then what your current

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<v Speaker 1>role entails. Absolutely so. I've spent my entire career in

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<v Speaker 1>the E t F industry, which, in some ways the

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<v Speaker 1>industry has been around for a while. It you know,

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<v Speaker 1>got its legs in the mid nineties and now is

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<v Speaker 1>so guests, you know, coming up on thirty years almost.

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<v Speaker 1>But uh, just in the last ten years or so,

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<v Speaker 1>we've seen an explosion of assets and E t F as.

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<v Speaker 1>People have really seen them as these efficient vehicles for

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<v Speaker 1>getting exposure to everything from different asset classes to different

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<v Speaker 1>geographies and maybe even most recently, different themes and looking

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<v Speaker 1>at different structural trends that are accelerating around the world

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<v Speaker 1>and the packet of the different baskets of companies that

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<v Speaker 1>are participating in those themes. So I started very early

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<v Speaker 1>in my career at the New York Stock Exchange, the

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<v Speaker 1>ETF listing group. There, I moved on to join what

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<v Speaker 1>was a start up at the time at Global Acts

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<v Speaker 1>and helped build out their business, and three and a

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<v Speaker 1>half months ago join black Rock as a really exciting

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<v Speaker 1>transition to join what to the great thematic platform. Here

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<v Speaker 1>we not only have index based themes where we're tracking

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<v Speaker 1>targeted baskets of themes like cybersecurity or merchant food and

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<v Speaker 1>actech or robotics, but also actively managed products to where

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<v Speaker 1>we tap into the full platform of black Rocks offering

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<v Speaker 1>with Fundamental Equities and black Rock Systematics. So it's a

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<v Speaker 1>very very exciting place to be with so much depth

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<v Speaker 1>of knowledge in the thematic area. So, Jay, what are

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<v Speaker 1>some of the hot thematic Etcfs of the year. I

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<v Speaker 1>have a inkling as to what they are considering everything

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<v Speaker 1>going on in the world, but what are some of

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<v Speaker 1>the sort of bright spots of the thematics world this year?

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<v Speaker 1>For you? Well, Mike, I'm sorry to say, there's no

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<v Speaker 1>sneaker e t F yet, we can work on that,

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<v Speaker 1>but I'm not sure. If there's we'll work on it.

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<v Speaker 1>At two bucks. I think that's a pretty good. Uh,

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<v Speaker 1>there's some profits out there to be had. Well, you

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<v Speaker 1>get some My craziest thing, you're you're gonna be blown

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<v Speaker 1>away with where the sneaker conversation goes. It's it's absolutely nuts.

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<v Speaker 1>But you work on that, get get get an edgeword

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<v Speaker 1>in EATSF and I think, uh, you know, the sky's

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<v Speaker 1>the limit. But well, but our best people on it.

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<v Speaker 1>We so within within the thematic space, it's been really interesting.

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<v Speaker 1>You know, over the last three or four years, a

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<v Speaker 1>lot of leadership in the f attic space has been

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<v Speaker 1>around disruptive technology. It's been looking at things like cloud computing.

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<v Speaker 1>During the pandemic when we were all working from home,

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<v Speaker 1>it was around genomics and biomedicine when we were you know,

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<v Speaker 1>trying to figure out the vaccine situation and testing um.

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<v Speaker 1>But now it's really pivoted, especially as we've seen broader

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<v Speaker 1>shifts within the market from growth to value. People are

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<v Speaker 1>looking for more themes that are in the value space,

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<v Speaker 1>especially themes that they think that we think are going

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<v Speaker 1>to be more resilient amid this high inflationary environment. So

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<v Speaker 1>we've seen a lot of interest in infrastructure as a theme.

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<v Speaker 1>Part of that, the infrastructure investments that jobs act and

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<v Speaker 1>what's happening there. We've seen really an incredible amount of

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<v Speaker 1>interest in food related themes, especially as we've seen inflation

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<v Speaker 1>at the not maybe not so much at foot locker,

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<v Speaker 1>but we're seeing it at at the supermarket um. And

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<v Speaker 1>then also we've seen interest in in clean energy as

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<v Speaker 1>a play on inflation as well as some of the

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<v Speaker 1>most recent news out of Washington. So we're seeing again

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<v Speaker 1>kind of this shift. It's not just about disruptive tech anymore.

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<v Speaker 1>We're seeing themes that are playing a little bit more

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<v Speaker 1>in that value into the spectrum as investors look for

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<v Speaker 1>long term structural trends. But those that can still do

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<v Speaker 1>well in this different environment than we've been in, and

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<v Speaker 1>those different themes Jade, they're sort of for this inflationary environment, right,

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<v Speaker 1>So could you maybe walk us through those key themes

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<v Speaker 1>of yours and why exactly they work in a world

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<v Speaker 1>like we're having today. Absolutely so, a lot of it

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<v Speaker 1>has to do with what are the underlying companies in

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<v Speaker 1>this theme and why do we think that it's going

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<v Speaker 1>to benefit in an inflationary environment. So starting with infrastructure,

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<v Speaker 1>a lot of infrastructure asset owners, you know, companies that

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<v Speaker 1>run airports, run toll roads, run supports, or utilities companies,

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<v Speaker 1>they literally get to change their tolls based off of

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<v Speaker 1>cp I, So that is a natural built in business

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<v Speaker 1>hedge for inflation. When inflation has higher, they get to

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<v Speaker 1>raise their rates, especially if they're regulated rates tied to

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<v Speaker 1>c p I, and that just sort of neutralizes those

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<v Speaker 1>businesses from an inflation perspective. I think what's also happening

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<v Speaker 1>in that space is you have a lot of money

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<v Speaker 1>coming into infrastructure from the infant structure investments and jobs acts.

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<v Speaker 1>So there's a lot of build out of infrastructure that frankly,

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<v Speaker 1>these companies don't have to pay for or they get

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<v Speaker 1>tax credits or other benefits to build out this infrastructure,

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<v Speaker 1>which is helping. And then finally, when we think about

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<v Speaker 1>the economic environment that we're in, infrastructure tends to be

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<v Speaker 1>very um uh non cyclical. So if we start to

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<v Speaker 1>see a recession or if the economy slows down, people

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<v Speaker 1>still turn on the lights, they still use their ovens,

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<v Speaker 1>they still pay their water bills, and so not only

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<v Speaker 1>does it have this inflation component, but there's also a

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<v Speaker 1>defensive component within this theme, which is which is kind

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<v Speaker 1>of giving people that sweet spot of we don't know

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<v Speaker 1>if there's a recession, we don't know how a long

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<v Speaker 1>inflation is going to be around, and we also want

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<v Speaker 1>to participate in long term structural growth. Inflation really hits

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<v Speaker 1>on all three of those points. I think the second

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<v Speaker 1>theme that we are um, you know, really excited about

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<v Speaker 1>from that inflation perspective is ag tech and food innovation.

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<v Speaker 1>And I'll be honest, this is a theme that we

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<v Speaker 1>thought was really going to be playing out over the

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<v Speaker 1>next twenty years. We looked at we took a step back,

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<v Speaker 1>and we said, the world's arable land is pretty much limited.

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<v Speaker 1>There's a finite amount of land in the world, if anything,

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<v Speaker 1>that has been shrinking due to you know, changes in

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<v Speaker 1>the climate and more floods and more you know, forest fires,

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<v Speaker 1>which is making arable land somewhat shrink. But on the

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<v Speaker 1>demand side of the equation, we've seen a rising emerging

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<v Speaker 1>market consumer which is spending more money on food and

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<v Speaker 1>more complex foods like proteins and dairies. We've seen a

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<v Speaker 1>growing global population which will reach tenderly and people by

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<v Speaker 1>the year tift um. And we're seeing a change in

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<v Speaker 1>food preferences where people are increasingly demanding sustainable food. So

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<v Speaker 1>just looking at that, we were believing that over the

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<v Speaker 1>next several decades we were going to have this supply

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<v Speaker 1>and demand to balance around food that would create food inflation.

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<v Speaker 1>Of course, that's been pulled forward twenty years earlier than

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<v Speaker 1>we expected because of conflict in Eastern Europe, which has

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<v Speaker 1>brought a lot of weed offline, because of general global

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<v Speaker 1>supply chain disruptions, which has made it more difficult to

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<v Speaker 1>ship food around the world. So, um, we're seeing food inflation,

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<v Speaker 1>we're seeing it in really powerful ways. But we also

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<v Speaker 1>have these solutions that are already out there or with

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<v Speaker 1>attact like precision farming, precision watering, reduced use of chemicals,

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<v Speaker 1>more resilient crops, and that is getting accelerated by this environment.

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<v Speaker 1>And then the third team is clean energy, where we've

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<v Speaker 1>seen that a lot of the cost and clean energy

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<v Speaker 1>is really in the initial build out. You know, you

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<v Speaker 1>build out a solar farm, you build out a wind turbine,

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<v Speaker 1>That cost is mostly up front. Yes, there's some servicing

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<v Speaker 1>that's ongoing, but a lot of those costs are basically

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<v Speaker 1>fixed compared to you know, more traditional forms of energy

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<v Speaker 1>production where you're constantly paying for fuels. So in an

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<v Speaker 1>inflationary environment where you have rising commodity prices, upfront payment

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<v Speaker 1>of a lot of those costs tends to be beneficiary.

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<v Speaker 1>So those are the three segments where we think really

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<v Speaker 1>are in the sweet spot of of inflation. But also

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<v Speaker 1>how these long term tail ones. Yeah, I wonder how

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<v Speaker 1>often uh you're sort of studying the headlines out of Washington,

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<v Speaker 1>uh and and trying to figure out what themes um

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<v Speaker 1>could possibly emerge from sort of the shifting politics of

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<v Speaker 1>the see it and really you know politics globally, you know,

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<v Speaker 1>especially the clean energy e t f UM. You know,

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<v Speaker 1>I'm impressed it's it's actually up here to date. So

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<v Speaker 1>very few things are actually positive year to date, but

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<v Speaker 1>clean energy, uh is it? I c l n is

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<v Speaker 1>the ticker is actually up I think three or four

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<v Speaker 1>percent year to date. But how big of a sort

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<v Speaker 1>of government risk do you see to the clean energy space?

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<v Speaker 1>If you know, we get to the mid terms and

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<v Speaker 1>there's a all of a sudden, Republicans are controlling Congress

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<v Speaker 1>and they're not so friendly to to clean energies. Does that,

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<v Speaker 1>you know, sort of political risk play into you into

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<v Speaker 1>you're thinking very much when when a deciding to to

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<v Speaker 1>create a a thematic etf like that and and be

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<v Speaker 1>you know, saying now it's a good time to to

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<v Speaker 1>get into it or not. So with any theme, what

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<v Speaker 1>we try to look for is what is going to

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<v Speaker 1>be the catalyst that is the game changer for the theme.

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<v Speaker 1>So you know, it takes take anything. We can take

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<v Speaker 1>cybersecurity for example, UM cybersecurity technology. It's a little bit

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<v Speaker 1>better each year companies spend more money on cybersecurity. But

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<v Speaker 1>oftentimes you see a catalyst like a major cyber attack

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<v Speaker 1>or something that happens in the space that suddenly everyone

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<v Speaker 1>is thinking about cybersecurity and becomes a transformational moment for

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<v Speaker 1>the trajectory of that theme. Sometimes it can be a

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<v Speaker 1>technological advancement. Sometimes it can be new policy and legislation. Uh.

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<v Speaker 1>Sometimes it can be something that's changing in society like

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<v Speaker 1>COVID and how much that accelerated certain themes. So earlier

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<v Speaker 1>in this year, a lot of our focus was what

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<v Speaker 1>you know now that we're past the peak of COVID.

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<v Speaker 1>What does this mean for things like healthcare? What does

0:11:33.800 --> 0:11:35.959
<v Speaker 1>this mean for disrupted supply chains? What does this mean

0:11:36.000 --> 0:11:38.960
<v Speaker 1>for the rising consumer that has continued to become more

0:11:38.960 --> 0:11:42.160
<v Speaker 1>and more powerful even amid COVID, like millennials and emerging

0:11:42.200 --> 0:11:46.160
<v Speaker 1>market consumers, UM, specifically with clean energy. You know, of course,

0:11:46.200 --> 0:11:48.880
<v Speaker 1>there's a lot of policy that comes into play as

0:11:48.920 --> 0:11:52.040
<v Speaker 1>a potential catalyst for this theme. Uh. You know, most

0:11:52.080 --> 0:11:56.520
<v Speaker 1>recently we've seen some interesting headlines around the Inflation Reduction

0:11:56.600 --> 0:12:00.640
<v Speaker 1>Act and specifically targeting about three sixty billion dollars that

0:12:00.679 --> 0:12:02.880
<v Speaker 1>could go to clean energy and electric vehicles. And when

0:12:02.920 --> 0:12:06.800
<v Speaker 1>you see that amount of money potentially potentially entering the space,

0:12:07.360 --> 0:12:09.680
<v Speaker 1>that can be a massive catalyst for the trajectory of

0:12:09.679 --> 0:12:13.160
<v Speaker 1>this theme. UM specifically because it changes the economics of

0:12:13.160 --> 0:12:16.000
<v Speaker 1>a theme. So if clean energy becomes cheaper or electric

0:12:16.080 --> 0:12:20.800
<v Speaker 1>vehicles become cheaper, that accelerates the adoption and um that

0:12:20.920 --> 0:12:24.160
<v Speaker 1>increases the scale of these technologies. As you see scale increase,

0:12:24.200 --> 0:12:27.520
<v Speaker 1>you sent disease costs come down. That's rights law or

0:12:27.559 --> 0:12:30.400
<v Speaker 1>the learning curve, and then you start to see really

0:12:30.440 --> 0:12:33.640
<v Speaker 1>the acceleration of of these themes snowball from there. So UM,

0:12:33.679 --> 0:12:35.880
<v Speaker 1>you know. Absolutely, we look to Washington, but we also

0:12:35.880 --> 0:12:38.080
<v Speaker 1>looked to Silicon Valley, and we also look to you know,

0:12:38.160 --> 0:12:41.160
<v Speaker 1>general trends that are happening around society for these catalysts.

0:12:42.120 --> 0:12:45.679
<v Speaker 1>So J Mike mentioned I C L N, which I

0:12:45.720 --> 0:12:49.480
<v Speaker 1>guess we can pronounce. Is I clean? Yeah? Clean? Absolutely?

0:12:49.840 --> 0:12:53.079
<v Speaker 1>And also you had sent us some some notes before

0:12:53.080 --> 0:12:56.520
<v Speaker 1>we started the podcast about I D R V I drive.

0:12:56.920 --> 0:12:58.760
<v Speaker 1>So some of these et f s in the clean

0:12:58.840 --> 0:13:01.800
<v Speaker 1>energy space, and you said that the market is missing

0:13:01.880 --> 0:13:03.920
<v Speaker 1>a sea change moment. So is that the sea change

0:13:03.960 --> 0:13:06.080
<v Speaker 1>moment you're referring to. Can you talk a little bit

0:13:06.080 --> 0:13:08.959
<v Speaker 1>more about that when it comes to the specific you

0:13:09.000 --> 0:13:11.600
<v Speaker 1>know e t f s in this space. Absolutely, So

0:13:11.640 --> 0:13:14.720
<v Speaker 1>what we're seeing is really the economics of these different

0:13:14.760 --> 0:13:18.600
<v Speaker 1>themes shifting because of uh, this potential policy that you

0:13:18.600 --> 0:13:20.040
<v Speaker 1>know that could be passed. Right. So if we look

0:13:20.080 --> 0:13:24.880
<v Speaker 1>at electric vehicles, for example, UM, right now, your average

0:13:25.000 --> 0:13:27.840
<v Speaker 1>cost of the average purchase price of electric vehicles about

0:13:28.840 --> 0:13:30.960
<v Speaker 1>higher than the average purchase price of all cars in

0:13:30.960 --> 0:13:32.679
<v Speaker 1>the United States. So it's about a fifth to a

0:13:32.760 --> 0:13:36.240
<v Speaker 1>quarter higher. Um. But actually when you look under the hood,

0:13:36.320 --> 0:13:38.480
<v Speaker 1>you see no pun intended If you actually look under

0:13:38.480 --> 0:13:41.080
<v Speaker 1>the hood of these cars. Uh, the total cost of

0:13:41.080 --> 0:13:43.920
<v Speaker 1>ownership over the lifespan of the car is already cheaper

0:13:43.920 --> 0:13:47.440
<v Speaker 1>for electric vehicles. That's because it's cheaper to fuel up

0:13:47.440 --> 0:13:49.120
<v Speaker 1>and it's cheaper to maintain. I was just doing some

0:13:49.200 --> 0:13:52.000
<v Speaker 1>back to the Napkin math. Uh, it's about ten dollars

0:13:52.000 --> 0:13:55.080
<v Speaker 1>to fuel up about three miles of range an electric vehicle.

0:13:55.400 --> 0:13:57.760
<v Speaker 1>It's about forty to fifty dollars nationally right now to

0:13:57.800 --> 0:14:00.800
<v Speaker 1>fuel up a similar internal combustion GIN. So you can

0:14:00.840 --> 0:14:02.079
<v Speaker 1>think about every time you fill it up. Is a

0:14:02.080 --> 0:14:05.000
<v Speaker 1>little bit cheaper electric vehicles that help closes That helps

0:14:05.040 --> 0:14:07.720
<v Speaker 1>to close the price gap. When you add on top

0:14:07.760 --> 0:14:09.880
<v Speaker 1>of that incentives from the government, which could be as

0:14:09.960 --> 0:14:13.120
<v Speaker 1>high as seventy for a new electric vehicle, then the

0:14:13.160 --> 0:14:15.920
<v Speaker 1>economics will really start to get more attractive to consumers

0:14:16.160 --> 0:14:19.160
<v Speaker 1>and it becomes it no longer becomes a question of

0:14:19.440 --> 0:14:22.040
<v Speaker 1>you know, do you like one car more than the other? Um,

0:14:22.080 --> 0:14:23.760
<v Speaker 1>I think the most powerful driver and a lot of

0:14:23.800 --> 0:14:26.600
<v Speaker 1>these things is just purely economics. And if there's a

0:14:26.680 --> 0:14:29.160
<v Speaker 1>cheaper car off the lot, or a similar priced car

0:14:29.240 --> 0:14:31.520
<v Speaker 1>off the lot, but you're filling up for ten dollars

0:14:31.520 --> 0:14:34.200
<v Speaker 1>instead of forty to fifty dollars. That's a really compelling

0:14:34.280 --> 0:14:36.960
<v Speaker 1>argument for a lot of consumers. So when we see

0:14:37.000 --> 0:14:40.480
<v Speaker 1>policy come through that can help change those economics to

0:14:40.520 --> 0:14:43.000
<v Speaker 1>be more attractive to a specific theme, we see that

0:14:43.080 --> 0:14:47.200
<v Speaker 1>as a very powerful accelerant. I'm gonna call j out

0:14:47.240 --> 0:14:50.280
<v Speaker 1>on that. I think that under the hood pawn wasn't

0:14:50.400 --> 0:14:55.600
<v Speaker 1>was actually intended and I'm sorry, it was really good. Yeah,

0:14:55.800 --> 0:15:07.120
<v Speaker 1>I can't let that slipt the speaking of under the hood, Jay,

0:15:07.160 --> 0:15:09.800
<v Speaker 1>I was looking at some of the stocks uh in

0:15:10.280 --> 0:15:12.880
<v Speaker 1>the I d r V, the self driving and e

0:15:13.000 --> 0:15:16.520
<v Speaker 1>V eat t F. I'm curious how a few of

0:15:16.560 --> 0:15:18.960
<v Speaker 1>these fit into the theme. I mean, obviously, Tesla is

0:15:19.000 --> 0:15:21.960
<v Speaker 1>in there, that's that's clear enough. A bunch of chip makers,

0:15:22.040 --> 0:15:28.880
<v Speaker 1>Qualcom and Video Until Eating the engine maker fine, um,

0:15:29.080 --> 0:15:34.280
<v Speaker 1>But Apple, Alphabet and Samsung UM, and maybe I just

0:15:34.320 --> 0:15:36.640
<v Speaker 1>haven't been paying close off attention, but how did those

0:15:36.680 --> 0:15:41.480
<v Speaker 1>companies fit into um a self driving theme. I'm assuming

0:15:41.520 --> 0:15:45.120
<v Speaker 1>it's just they must have ambitions somewhere along the line

0:15:45.120 --> 0:15:48.320
<v Speaker 1>to to somehow be involved in this space to some degree.

0:15:49.240 --> 0:15:51.560
<v Speaker 1>A lot of the big tech players are investing very

0:15:51.600 --> 0:15:55.720
<v Speaker 1>heavily in autonomous vehicles, and a lot of it is that. UM.

0:15:55.720 --> 0:15:58.120
<v Speaker 1>Part of this is it's a brute force equation to

0:15:58.160 --> 0:16:00.240
<v Speaker 1>try to figure out autonomous vehicles. There's a lot of

0:16:00.280 --> 0:16:02.200
<v Speaker 1>processing power and a lot of data that needs to

0:16:02.200 --> 0:16:04.400
<v Speaker 1>be collected to be able to figure out something like

0:16:04.480 --> 0:16:07.880
<v Speaker 1>a unprotected left hand turn, which sounds simple, but when

0:16:07.920 --> 0:16:09.600
<v Speaker 1>you do it in a car, it's it's hard for me,

0:16:09.880 --> 0:16:11.360
<v Speaker 1>and a computer has to take in a lot of

0:16:11.440 --> 0:16:13.840
<v Speaker 1>inputs to figure out how to do that safely. So

0:16:13.920 --> 0:16:17.760
<v Speaker 1>who's really the best position to take in all that data,

0:16:17.800 --> 0:16:20.880
<v Speaker 1>to process that data to apply artificial intelligence. Well, no surprise,

0:16:20.920 --> 0:16:23.200
<v Speaker 1>it's a lot of the companies that lead in uh,

0:16:23.360 --> 0:16:26.240
<v Speaker 1>data collection and artificial intelligence. So we've seen, you know,

0:16:26.320 --> 0:16:29.720
<v Speaker 1>major players in in big tech coming into this space. Um,

0:16:29.760 --> 0:16:32.040
<v Speaker 1>you know, maybe it's kind of pre revenue, but they

0:16:32.040 --> 0:16:35.360
<v Speaker 1>are behind the scenes developing some very powerful products going forward.

0:16:35.920 --> 0:16:37.680
<v Speaker 1>I think the bigger point is when we look at

0:16:37.720 --> 0:16:40.880
<v Speaker 1>thematic investing, we're really trying to understand the entire ecosystem

0:16:40.920 --> 0:16:44.120
<v Speaker 1>of who benefits from this theme. So I'm sure many

0:16:44.160 --> 0:16:46.240
<v Speaker 1>listeners can name a couple of car companies off the

0:16:46.240 --> 0:16:49.040
<v Speaker 1>top of their head that are powerful electric vehicle companies.

0:16:49.640 --> 0:16:53.040
<v Speaker 1>But looking across the ecosystem. You know, who are the

0:16:53.080 --> 0:16:55.360
<v Speaker 1>companies that are building the batteries that go into those

0:16:55.360 --> 0:16:59.000
<v Speaker 1>electric vehicles. Who are the companies supplying those battery manufacturers

0:16:59.000 --> 0:17:03.080
<v Speaker 1>with lithium and other critical medal metals that go into batteries. UM,

0:17:03.200 --> 0:17:05.359
<v Speaker 1>Where the a V developers, Who are the parts suppliers

0:17:05.400 --> 0:17:08.320
<v Speaker 1>Because the parts suppliers in the electric vehicle space are

0:17:08.400 --> 0:17:10.960
<v Speaker 1>very different than internal combustion engines. There's very different parts

0:17:10.960 --> 0:17:13.960
<v Speaker 1>that are required in these two vehicles. So UM in

0:17:14.040 --> 0:17:16.640
<v Speaker 1>thematic investing, A lot of the research that goes into

0:17:16.720 --> 0:17:20.040
<v Speaker 1>these funds is really happening up front trying to understand

0:17:20.359 --> 0:17:22.720
<v Speaker 1>what is the what is the you know, what is

0:17:22.760 --> 0:17:24.880
<v Speaker 1>the state of the world, and what are the subsectors

0:17:24.880 --> 0:17:26.879
<v Speaker 1>and sub industries that are really going to benefit if

0:17:26.960 --> 0:17:30.480
<v Speaker 1>we see this theme really materialize. So last year was

0:17:30.480 --> 0:17:33.560
<v Speaker 1>actually already a transformational year for electric vehicles. About ten

0:17:34.000 --> 0:17:37.000
<v Speaker 1>cars sold year around the world were UM, we're electric.

0:17:37.280 --> 0:17:40.080
<v Speaker 1>We were a little bit further behind in the United States. UM,

0:17:40.119 --> 0:17:43.359
<v Speaker 1>but we expect that gap will close UM again because

0:17:43.359 --> 0:17:45.840
<v Speaker 1>of the economic argument we have, right, we have higher

0:17:45.840 --> 0:17:48.880
<v Speaker 1>gas prices, UM, we have more models that are coming

0:17:48.920 --> 0:17:51.520
<v Speaker 1>into this space and electric vehicles. We have prices generally

0:17:51.520 --> 0:17:54.600
<v Speaker 1>following electric vehicles, and now we might have another tax

0:17:54.640 --> 0:17:58.000
<v Speaker 1>credit which makes the economics even more attractive. And Jay,

0:17:58.000 --> 0:18:00.119
<v Speaker 1>when you're talking to clients and you're talking about the

0:18:00.160 --> 0:18:04.000
<v Speaker 1>other two categories that you mentioned to agriculture and infrastructure,

0:18:04.359 --> 0:18:06.160
<v Speaker 1>what are some of the e t F that you're

0:18:06.160 --> 0:18:10.680
<v Speaker 1>focusing on when it comes to those two themes. Absolutely

0:18:10.760 --> 0:18:13.639
<v Speaker 1>so in the infrastructure space, it's IFRA um. I'm a

0:18:13.680 --> 0:18:15.960
<v Speaker 1>big I'm a big fan of ticket pronunciation as well,

0:18:16.000 --> 0:18:18.520
<v Speaker 1>So I f r A we pronounced IFRA. It's our

0:18:18.600 --> 0:18:21.640
<v Speaker 1>US infrastructure funds. So we're looking, uh, not only at

0:18:21.680 --> 0:18:24.920
<v Speaker 1>traditional infrastructure owners, the companies that kind of own and

0:18:24.960 --> 0:18:28.120
<v Speaker 1>operate infrastructure around the United States, but also the companies

0:18:28.119 --> 0:18:30.600
<v Speaker 1>that are building infrastructure of the future and the inputs

0:18:30.600 --> 0:18:33.159
<v Speaker 1>that go into building infrastructure of the future. Part of

0:18:33.160 --> 0:18:35.320
<v Speaker 1>that is due to the Infrastructure Investments on Jobs Act

0:18:35.320 --> 0:18:37.520
<v Speaker 1>and at one point two trillion dollars that's going into

0:18:37.560 --> 0:18:40.359
<v Speaker 1>infrastructure around the United States. Part of that is increased

0:18:40.359 --> 0:18:45.040
<v Speaker 1>investment from the private side, from states, from local municipalities. Basically,

0:18:45.080 --> 0:18:47.960
<v Speaker 1>there's a lot of investment coming into infrastructure which had

0:18:48.040 --> 0:18:51.320
<v Speaker 1>largely been neglected over the last several decades in this country.

0:18:51.359 --> 0:18:53.719
<v Speaker 1>And you know, there's a great report that comes out

0:18:53.720 --> 0:18:56.080
<v Speaker 1>every four years, the American Society of Civil Engineers, and

0:18:56.119 --> 0:18:59.120
<v Speaker 1>they gave the u S a D plus on infrastructure.

0:18:59.480 --> 0:19:01.119
<v Speaker 1>So we knew this was coming. We knew there was

0:19:01.160 --> 0:19:02.920
<v Speaker 1>going to be a need for a lot more investment.

0:19:03.440 --> 0:19:05.960
<v Speaker 1>We don't just want to own the existing asset owners,

0:19:06.000 --> 0:19:08.159
<v Speaker 1>but also who are building the new airports and the

0:19:08.160 --> 0:19:10.920
<v Speaker 1>new seaports and the new six lane highways going through

0:19:10.960 --> 0:19:14.399
<v Speaker 1>the country. And then on the on the food side

0:19:14.400 --> 0:19:17.200
<v Speaker 1>of things are tickers I VE EDGE, I V E

0:19:17.200 --> 0:19:20.600
<v Speaker 1>g Um, which is our emergent food and Actec Multisectory

0:19:20.640 --> 0:19:23.399
<v Speaker 1>TF and that's really looking at who are the innovators

0:19:23.400 --> 0:19:26.560
<v Speaker 1>within food. Um I did a kind of a fun

0:19:26.640 --> 0:19:31.200
<v Speaker 1>test within the office. Um I bought two types of strawberries,

0:19:31.480 --> 0:19:35.199
<v Speaker 1>traditional strawberries and my fancy New age strawberries. And a

0:19:35.280 --> 0:19:39.480
<v Speaker 1>traditional strawberry has grown about miles away from New York City,

0:19:39.520 --> 0:19:43.040
<v Speaker 1>oftentimes grown in California. UM Oftentimes it can use as

0:19:43.080 --> 0:19:45.520
<v Speaker 1>much as three hundred times the way to the strawberry

0:19:45.600 --> 0:19:48.360
<v Speaker 1>and water. UH. It could have up to eight pesticides

0:19:48.400 --> 0:19:51.119
<v Speaker 1>being used in that strawberry UH and of course it

0:19:51.200 --> 0:19:53.080
<v Speaker 1>has to be transported across the country so that we

0:19:53.119 --> 0:19:55.080
<v Speaker 1>can enjoy it um. You know, in New York City.

0:19:56.200 --> 0:19:59.520
<v Speaker 1>My special fancy strawberry UM that I also brought in

0:20:00.200 --> 0:20:04.399
<v Speaker 1>is grown in Jersey City, so about a hundred times closer. Uh.

0:20:04.440 --> 0:20:07.200
<v Speaker 1>In an indoor vertical farm. It can be grown year round,

0:20:07.560 --> 0:20:11.600
<v Speaker 1>It uses about nine less water. Oftentimes, it can use

0:20:11.640 --> 0:20:14.600
<v Speaker 1>no pesticides at all because it's grown inside and there's

0:20:14.800 --> 0:20:17.720
<v Speaker 1>less risk of of of pests coming in and eating

0:20:17.720 --> 0:20:22.320
<v Speaker 1>the crops um and so uh and the cherry on

0:20:22.359 --> 0:20:25.920
<v Speaker 1>top of this strawberry is that a robot can actually

0:20:25.960 --> 0:20:28.919
<v Speaker 1>analyze the strawberry when it's growing and perfectly optimize the

0:20:28.960 --> 0:20:32.280
<v Speaker 1>time to harvet for its juiciest, most flavorful moment. So

0:20:32.359 --> 0:20:34.080
<v Speaker 1>we did a little taste test in the office with

0:20:34.080 --> 0:20:37.040
<v Speaker 1>these two different kinds of strawberries, and naturally, people gravitated

0:20:37.040 --> 0:20:41.879
<v Speaker 1>towards our delicious hand hand robot picked indoor vertically farm strawberry.

0:20:42.560 --> 0:20:44.560
<v Speaker 1>But the point is to show that ad tech can

0:20:44.600 --> 0:20:48.400
<v Speaker 1>have a really powerful um implication on how we grow

0:20:48.440 --> 0:20:49.919
<v Speaker 1>our crops and where we get it from and what

0:20:49.960 --> 0:20:52.080
<v Speaker 1>are the inputs into those crops. And you know, going

0:20:52.119 --> 0:20:55.640
<v Speaker 1>back to inflation. We're seeing inflation, and labor costs we're

0:20:55.640 --> 0:20:59.160
<v Speaker 1>seeing inflation, and chemicals we're seeing inflation and water prices.

0:20:59.560 --> 0:21:01.600
<v Speaker 1>So if you get all those different inputs and you

0:21:01.600 --> 0:21:04.480
<v Speaker 1>can replace them or reduce their usage through at tech,

0:21:04.920 --> 0:21:07.199
<v Speaker 1>you can start to fight inflation. And so you know,

0:21:07.320 --> 0:21:09.239
<v Speaker 1>right now some of these technologies are a little bit

0:21:09.320 --> 0:21:11.600
<v Speaker 1>nason but as we see more adoption and more scale,

0:21:11.880 --> 0:21:14.480
<v Speaker 1>we believe that will drive down costs of food going forward.

0:21:15.440 --> 0:21:18.200
<v Speaker 1>I had not heard of these fancy Jersey City shrubberries.

0:21:18.240 --> 0:21:20.879
<v Speaker 1>That's pretty cool. They tasted better because they're grown in

0:21:20.960 --> 0:21:23.520
<v Speaker 1>Jersey City. They actually taste like pork roll of Bildana.

0:21:23.600 --> 0:21:26.280
<v Speaker 1>That's the secret. Yeah, my, my only I actually have

0:21:26.400 --> 0:21:28.439
<v Speaker 1>heard of them. My only fear is that the fancy

0:21:28.440 --> 0:21:32.399
<v Speaker 1>shruberries cost like forty strawberry or something. No, it's not

0:21:32.440 --> 0:21:34.919
<v Speaker 1>that high, but it's it's expensive. These are when you

0:21:34.960 --> 0:21:38.720
<v Speaker 1>look at the trajectory of Nassan technologies, they often start

0:21:38.760 --> 0:21:42.320
<v Speaker 1>expensive and you need to attack the early adopters. And

0:21:42.359 --> 0:21:45.600
<v Speaker 1>so think about the EV industry, what was the strategy

0:21:45.640 --> 0:21:49.159
<v Speaker 1>go for the fancy luxury car market. These are the

0:21:49.160 --> 0:21:51.200
<v Speaker 1>people that are gonna have more disposable income to spend

0:21:51.200 --> 0:21:55.320
<v Speaker 1>on a fancy ev go for tax credits lobby in

0:21:55.359 --> 0:21:57.680
<v Speaker 1>Washington to get more money to bring down the costs.

0:21:58.000 --> 0:22:00.040
<v Speaker 1>As you start to see that scale, then you and

0:22:00.119 --> 0:22:02.159
<v Speaker 1>start building cars for the masses. And I think we're

0:22:02.160 --> 0:22:04.520
<v Speaker 1>gonna see a similar trajectory and actect. Right now, we

0:22:04.560 --> 0:22:08.360
<v Speaker 1>have fancy, somewhat expensive strawberries, but as this technology scales,

0:22:09.000 --> 0:22:11.879
<v Speaker 1>costs will come down and soon all of our strawberries

0:22:11.960 --> 0:22:15.560
<v Speaker 1>maybe we'll be grown in Jersey City in an indoor warehouse.

0:22:16.320 --> 0:22:20.680
<v Speaker 1>But Jay, I, it's a it's really a fascinating concept

0:22:20.720 --> 0:22:23.879
<v Speaker 1>of thematic ETFs. And you know we're joking about you know,

0:22:24.000 --> 0:22:27.960
<v Speaker 1>uh Air Jordan's sneaker ETF. But I can only imagine

0:22:28.000 --> 0:22:31.359
<v Speaker 1>your team at Black Rocks sitting around and the ideas.

0:22:31.720 --> 0:22:34.120
<v Speaker 1>You know, there must be a million ideas a day

0:22:34.160 --> 0:22:36.800
<v Speaker 1>about a new theme, you know, especially over the past

0:22:36.840 --> 0:22:38.920
<v Speaker 1>few years. You know, we went from the trade war

0:22:39.000 --> 0:22:44.200
<v Speaker 1>with China to COVID to energy inflation, you know, the

0:22:44.880 --> 0:22:48.560
<v Speaker 1>food shortage. Um, you know, it's just been a battery

0:22:48.640 --> 0:22:53.800
<v Speaker 1>year banner few years for potential thematic ways to invest.

0:22:53.840 --> 0:22:56.960
<v Speaker 1>So I'm just curious about the process at Black Rock,

0:22:57.040 --> 0:23:00.359
<v Speaker 1>you know, am I right to think of you, you know,

0:23:00.560 --> 0:23:04.159
<v Speaker 1>y'all bantering around, battering around about a hundred different ideas

0:23:04.200 --> 0:23:05.760
<v Speaker 1>that every time you get together, and how do you

0:23:05.800 --> 0:23:09.000
<v Speaker 1>sort of win it with down um to one that

0:23:09.040 --> 0:23:11.399
<v Speaker 1>you actually want to launch? And to make this a

0:23:11.400 --> 0:23:15.000
<v Speaker 1>twelve part question, you know, is there sort of a

0:23:15.080 --> 0:23:17.440
<v Speaker 1>number in your mind of how many new ones per

0:23:17.520 --> 0:23:21.320
<v Speaker 1>year or per quarter that you'd want to you know,

0:23:21.400 --> 0:23:24.000
<v Speaker 1>limit your launches to. And and sort of what is

0:23:24.040 --> 0:23:28.399
<v Speaker 1>the process of of going from drawing word to bringing

0:23:28.400 --> 0:23:32.159
<v Speaker 1>a thematic etf to to the market. It's a great question.

0:23:32.359 --> 0:23:35.760
<v Speaker 1>And um, the opportunities in some sense are unlimited. As

0:23:35.760 --> 0:23:38.480
<v Speaker 1>you said, you know, themes are constantly evolving. New themes

0:23:38.480 --> 0:23:41.800
<v Speaker 1>are emerging from nowhere. Other themes are sunsetting, you know,

0:23:41.840 --> 0:23:44.199
<v Speaker 1>as they kind of grow into maature industries, and so

0:23:44.400 --> 0:23:47.800
<v Speaker 1>it's a constantly evolving space. And UM, I think that

0:23:47.840 --> 0:23:49.600
<v Speaker 1>really proved out in the last few years we saw

0:23:49.640 --> 0:23:55.320
<v Speaker 1>assets and thematic ets quintuple from one as people increasingly

0:23:55.359 --> 0:23:58.600
<v Speaker 1>saw these new ways of slicing and dicing the market

0:23:58.640 --> 0:24:03.440
<v Speaker 1>as really trying to align their ideas with investments. Um. Again,

0:24:03.560 --> 0:24:05.960
<v Speaker 1>going back to the pandemic, it wasn't enough to just

0:24:06.000 --> 0:24:09.080
<v Speaker 1>look for tech sectory TF People really specifically wanted to

0:24:09.119 --> 0:24:11.560
<v Speaker 1>look for where am I spending my money? I'm spending

0:24:11.560 --> 0:24:13.760
<v Speaker 1>it online, Where am I spending my time? I'm spending

0:24:13.760 --> 0:24:16.959
<v Speaker 1>it on video games and knee commerce, and how am

0:24:16.960 --> 0:24:20.000
<v Speaker 1>I working I'm working remotely through cloud computing. People really

0:24:20.040 --> 0:24:22.680
<v Speaker 1>wanted these more refined exposures UM that got a little

0:24:22.680 --> 0:24:24.720
<v Speaker 1>bit deeper than you know, more traditional sector E t

0:24:24.880 --> 0:24:27.520
<v Speaker 1>f s. But when we think about the process of themes,

0:24:27.520 --> 0:24:29.840
<v Speaker 1>we have to apply a rigid structure to it so

0:24:29.880 --> 0:24:32.520
<v Speaker 1>we don't get lost in this UM you know, infinite

0:24:32.560 --> 0:24:36.600
<v Speaker 1>possibilities space, and really we're looking for a few different things. UM.

0:24:36.640 --> 0:24:38.520
<v Speaker 1>First of all, we really want to develop our conviction

0:24:38.600 --> 0:24:41.320
<v Speaker 1>behind the theme. So we have five different categories of

0:24:41.400 --> 0:24:46.040
<v Speaker 1>megatrends within Black Rock. We're looking at breakthrough technologies. We're

0:24:46.080 --> 0:24:49.080
<v Speaker 1>looking at climate change and resource scarcity, we're looking at

0:24:49.160 --> 0:24:52.240
<v Speaker 1>changing demographics, we're looking at the emergent consumer, and we're

0:24:52.240 --> 0:24:55.840
<v Speaker 1>looking at urbanization. And so oftentimes we're looking within and

0:24:55.960 --> 0:24:59.120
<v Speaker 1>across those buckets of where are we're seeing powerful trends,

0:24:59.160 --> 0:25:00.960
<v Speaker 1>And the more a trend the lines with one of

0:25:01.000 --> 0:25:04.679
<v Speaker 1>those buckets, the more conviction we have behind it. UM.

0:25:04.720 --> 0:25:06.760
<v Speaker 1>But we'll dig in. We want to find out if

0:25:06.760 --> 0:25:09.400
<v Speaker 1>this is a new technology, how good is this technology,

0:25:09.440 --> 0:25:11.639
<v Speaker 1>are people using it? How big is the market for

0:25:11.680 --> 0:25:14.880
<v Speaker 1>this technology going forward? Are there other technologies that need

0:25:14.920 --> 0:25:17.080
<v Speaker 1>to emerge with this technology for it to be viable

0:25:17.160 --> 0:25:19.840
<v Speaker 1>or profitable? And so we really dig in and research

0:25:19.920 --> 0:25:22.360
<v Speaker 1>this UM not just within I Share us, but within

0:25:22.400 --> 0:25:25.440
<v Speaker 1>our partners across Black Rock to really understand what is

0:25:25.440 --> 0:25:27.359
<v Speaker 1>the opportunity set in this theme and do we believe

0:25:27.400 --> 0:25:29.800
<v Speaker 1>that this theme is going to have a powerful impact

0:25:29.840 --> 0:25:32.320
<v Speaker 1>on the world around us. The second thing we have

0:25:32.359 --> 0:25:34.199
<v Speaker 1>to look at tho is it also investable? Can we

0:25:34.240 --> 0:25:36.800
<v Speaker 1>get good exposure to this theme? Uh in an e

0:25:36.880 --> 0:25:38.919
<v Speaker 1>t F and E t S can only invest in

0:25:38.960 --> 0:25:41.760
<v Speaker 1>public equities. UM, we can invest globally, so we can

0:25:41.760 --> 0:25:44.320
<v Speaker 1>look anywhere around the world, within any sector, within energy,

0:25:44.359 --> 0:25:47.399
<v Speaker 1>any geography for this opportunity. But we still need to

0:25:47.440 --> 0:25:49.879
<v Speaker 1>find those companies that are really leading in this space.

0:25:49.960 --> 0:25:53.720
<v Speaker 1>And so some themes are interesting. They might have this,

0:25:53.960 --> 0:25:57.040
<v Speaker 1>you know, incredibly large total addressable market, but if we

0:25:57.080 --> 0:25:58.800
<v Speaker 1>can invest in it, we're not going to bring it

0:25:58.840 --> 0:26:01.320
<v Speaker 1>out as a theme. And then really the third thing

0:26:01.320 --> 0:26:03.360
<v Speaker 1>we look at his time horizon. We want these themes

0:26:03.560 --> 0:26:05.800
<v Speaker 1>not to be over tomorrow. That's going to be too fast.

0:26:05.880 --> 0:26:07.639
<v Speaker 1>We don't want them to start taking off a hundred

0:26:07.720 --> 0:26:09.480
<v Speaker 1>years from now because we don't we don't have the

0:26:09.480 --> 0:26:13.440
<v Speaker 1>patients for that either. There's a sweet spot in thematic investing,

0:26:13.440 --> 0:26:16.920
<v Speaker 1>which is that really we we anticipate that a catalyst

0:26:16.960 --> 0:26:19.040
<v Speaker 1>can happen in the next three to five years, and

0:26:19.040 --> 0:26:20.960
<v Speaker 1>that the expression of this theme will happen over the

0:26:20.960 --> 0:26:23.440
<v Speaker 1>next decade or so. That is the sweet spot from

0:26:23.440 --> 0:26:26.480
<v Speaker 1>a time horizon perspective. So um like to some extent,

0:26:26.520 --> 0:26:28.040
<v Speaker 1>you're right, we do get to sit around and think

0:26:28.040 --> 0:26:30.360
<v Speaker 1>about some you know, off the wall ideas, but when

0:26:30.400 --> 0:26:33.080
<v Speaker 1>we put it through this rigid process, that's what narrows

0:26:33.119 --> 0:26:35.040
<v Speaker 1>it down to, you know, the handful of themes that

0:26:35.080 --> 0:26:37.639
<v Speaker 1>we launch each year. So can you tell us which

0:26:37.680 --> 0:26:40.440
<v Speaker 1>themes or trends are on your radar right now? And

0:26:41.280 --> 0:26:43.720
<v Speaker 1>I sort of imagine you guys have a little list

0:26:43.960 --> 0:26:46.320
<v Speaker 1>of things that are interesting to you or that you

0:26:46.359 --> 0:26:49.760
<v Speaker 1>think will you know, check off all of the boxes

0:26:49.840 --> 0:26:53.119
<v Speaker 1>for the things you just mentioned. I remember talking to

0:26:53.200 --> 0:26:55.000
<v Speaker 1>an issue or a couple of years ago who had said,

0:26:55.400 --> 0:26:59.000
<v Speaker 1>you know, clean energy or sorry water water use was

0:26:59.040 --> 0:27:02.400
<v Speaker 1>going to be a theme that they had been looking at. Obviously,

0:27:02.440 --> 0:27:07.480
<v Speaker 1>Crypto has been a very hot or I don't even

0:27:07.480 --> 0:27:10.480
<v Speaker 1>know how to describe it anymore, but um, it's caught

0:27:10.480 --> 0:27:12.880
<v Speaker 1>a lot of people's attentions, a lot of issuers attention

0:27:13.520 --> 0:27:17.560
<v Speaker 1>over the last couple of months. And feel free to

0:27:17.640 --> 0:27:21.919
<v Speaker 1>share as much proprietary black Rock internal information as you

0:27:22.160 --> 0:27:24.040
<v Speaker 1>as you want. I was going to say, as as

0:27:24.119 --> 0:27:25.840
<v Speaker 1>much as I would love to share. This is like

0:27:25.880 --> 0:27:28.240
<v Speaker 1>the recipe to diet coke or something. It's under like

0:27:28.320 --> 0:27:31.119
<v Speaker 1>triple secret lock a lot of these ideas, but this

0:27:31.200 --> 0:27:33.680
<v Speaker 1>is your chance, this is your chance to really open up.

0:27:33.920 --> 0:27:36.800
<v Speaker 1>At least give us the worst theme idea you've ever heard.

0:27:37.560 --> 0:27:39.359
<v Speaker 1>Maybe it was the Air Jordan idea. I don't know.

0:27:40.200 --> 0:27:42.960
<v Speaker 1>I like that theme. I um, you know, like like,

0:27:43.040 --> 0:27:45.000
<v Speaker 1>let's play with that a little bit, Mike like, so

0:27:45.160 --> 0:27:48.040
<v Speaker 1>underlying I'm serious, like the sneaker theme. So what is

0:27:48.080 --> 0:27:51.399
<v Speaker 1>it really representing? There is a new consumer. There's this

0:27:51.520 --> 0:27:54.199
<v Speaker 1>rising millennial consumer in this rising emerging market consumer that

0:27:54.280 --> 0:27:56.360
<v Speaker 1>is finding that they have more money than they've had

0:27:56.359 --> 0:27:59.800
<v Speaker 1>it previously. Because they are increasingly entering the workforce, they're

0:28:00.000 --> 0:28:02.280
<v Speaker 1>sizing up the ranks of their companies and they have

0:28:02.359 --> 0:28:03.960
<v Speaker 1>to decide where they want to spend their money. And

0:28:04.000 --> 0:28:06.680
<v Speaker 1>what's interesting about this consumer group is that they are

0:28:06.720 --> 0:28:09.640
<v Speaker 1>more likely to spend money on sneakers than previous generations.

0:28:09.640 --> 0:28:11.879
<v Speaker 1>So um, you know, I don't know if a sneaker

0:28:11.920 --> 0:28:15.840
<v Speaker 1>ETF is really viable, but there are megatrends within that.

0:28:15.880 --> 0:28:17.520
<v Speaker 1>You know, if you broaden that out, there's a mega

0:28:17.520 --> 0:28:19.720
<v Speaker 1>trend behind that, which is what is the new consumer

0:28:19.720 --> 0:28:21.560
<v Speaker 1>and how are they spending their money differently from other

0:28:21.560 --> 0:28:24.439
<v Speaker 1>generations and so uh. Part of that, you know, is

0:28:24.480 --> 0:28:26.760
<v Speaker 1>related to blockchain. We see that there's a lot of

0:28:26.760 --> 0:28:29.879
<v Speaker 1>people in the emerging markets who have been unbanked in

0:28:29.880 --> 0:28:33.720
<v Speaker 1>the past and can suddenly access finance through um, through blockchain,

0:28:33.720 --> 0:28:37.440
<v Speaker 1>into centralized finance. Part of that is through food. Millennials

0:28:37.440 --> 0:28:40.160
<v Speaker 1>are much more likely to prefer food from sustainable sources

0:28:40.160 --> 0:28:43.280
<v Speaker 1>than other generations, and so the food that they demand

0:28:43.400 --> 0:28:45.360
<v Speaker 1>is kind of it looks different than the food that

0:28:45.400 --> 0:28:48.320
<v Speaker 1>previous generations have demanded. And that's why we see alternative

0:28:48.320 --> 0:28:51.200
<v Speaker 1>proteins and alternative bairies showing up on you know, on

0:28:51.240 --> 0:28:54.640
<v Speaker 1>all the aisles in our in our supermarkets. So um,

0:28:54.680 --> 0:28:57.800
<v Speaker 1>there is a theme behind sneakers, Mike, uh and uh

0:28:57.920 --> 0:28:59.680
<v Speaker 1>and and it's a powerful one. It's one that we

0:28:59.720 --> 0:29:01.720
<v Speaker 1>certain we have our eyes on. I'm not going to

0:29:01.760 --> 0:29:05.480
<v Speaker 1>promise this, Nikerta, but it's but the changing consumer is

0:29:05.520 --> 0:29:09.880
<v Speaker 1>a very powerful megatrend. Absolutely. And what what were some

0:29:09.920 --> 0:29:11.840
<v Speaker 1>of those themes you were just about to share with us?

0:29:12.360 --> 0:29:16.280
<v Speaker 1>So I thought I wiggled out of that one. You'll

0:29:16.280 --> 0:29:17.880
<v Speaker 1>have to invite me back and I can share we

0:29:18.200 --> 0:29:20.960
<v Speaker 1>have some we have exciting themes under development, but I'll

0:29:20.960 --> 0:29:22.800
<v Speaker 1>have to come back and share them when they're ready

0:29:22.840 --> 0:29:26.120
<v Speaker 1>for the public. I uh and assume E s G

0:29:26.400 --> 0:29:31.160
<v Speaker 1>must play a pretty significant uh input in how you're

0:29:31.200 --> 0:29:34.160
<v Speaker 1>thinking about these, just given black Rocks sort of emphasis

0:29:35.000 --> 0:29:37.280
<v Speaker 1>on e ST and and also just the investing public.

0:29:37.320 --> 0:29:39.960
<v Speaker 1>You know, I'm trying to think who your your target

0:29:40.000 --> 0:29:43.120
<v Speaker 1>buyer of a thematic et F would be? Is it individuals?

0:29:43.280 --> 0:29:47.400
<v Speaker 1>Is it pensions you know, uh, institutions? And and how

0:29:47.440 --> 0:29:50.880
<v Speaker 1>big of a sort of impetus is our E s

0:29:50.920 --> 0:29:55.720
<v Speaker 1>G considerations when when looking at teams. Yeah, absolutely so. Um.

0:29:55.960 --> 0:29:58.120
<v Speaker 1>First of all, one of our megatron pillars is climate

0:29:58.120 --> 0:30:01.080
<v Speaker 1>and resource scarcity. So when we look at some of

0:30:01.080 --> 0:30:03.600
<v Speaker 1>the powerful trends happening around the world today. Some of

0:30:03.600 --> 0:30:06.080
<v Speaker 1>them are very much related to climate. We've already talked

0:30:06.120 --> 0:30:07.880
<v Speaker 1>about it with food and you know how we're seeing

0:30:07.960 --> 0:30:10.680
<v Speaker 1>kind of shrinkage of airable land. When it comes to

0:30:10.720 --> 0:30:13.600
<v Speaker 1>clean energy, we're seeing the powerful forces within policy and

0:30:13.640 --> 0:30:16.840
<v Speaker 1>consumer demand that are powering greater growth in in clean

0:30:16.920 --> 0:30:21.320
<v Speaker 1>energy production. So that's an entire pillar of our megatrends framework. UM.

0:30:21.480 --> 0:30:24.520
<v Speaker 1>But to your question around who's the buyer of thematic,

0:30:25.000 --> 0:30:27.600
<v Speaker 1>it really runs a wide gamut. And I think part

0:30:27.600 --> 0:30:29.920
<v Speaker 1>of that is that on one hand, these are very

0:30:29.960 --> 0:30:33.360
<v Speaker 1>approachable ideas that people can intuitively understand, So a novice

0:30:33.400 --> 0:30:36.680
<v Speaker 1>investor can wrap their head around an idea like, um,

0:30:36.720 --> 0:30:38.400
<v Speaker 1>I see a lot of electric vehicles on the road.

0:30:39.160 --> 0:30:41.120
<v Speaker 1>Is this a growing theme? How do I get exposure

0:30:41.160 --> 0:30:43.520
<v Speaker 1>to it? Oh, there's an eye dry BTF. But on

0:30:43.560 --> 0:30:46.600
<v Speaker 1>the other hand, these are sophisticated concepts. These are providing

0:30:46.720 --> 0:30:51.520
<v Speaker 1>exposures that are crossing geographies, crossing sectors, providing really unique

0:30:51.520 --> 0:30:55.200
<v Speaker 1>exposures to a portfolio. And we see even institutions using

0:30:55.200 --> 0:30:57.720
<v Speaker 1>them in their portfolios to get these unique cuts and

0:30:57.720 --> 0:31:00.400
<v Speaker 1>these unique exposures. UM in a in a broader, more

0:31:00.440 --> 0:31:03.640
<v Speaker 1>diverse five portfolio. So there's a very wide buyer base

0:31:03.720 --> 0:31:06.400
<v Speaker 1>of these themes. Um, it really can't be pigeonholed to

0:31:06.520 --> 0:31:09.160
<v Speaker 1>just one type of investor. And I have one more

0:31:09.240 --> 0:31:12.520
<v Speaker 1>question for you about sort of the internal dealings of

0:31:12.560 --> 0:31:16.160
<v Speaker 1>how you guys come up with different funds. One thing

0:31:16.240 --> 0:31:19.880
<v Speaker 1>that's super interesting to me is tickers, and we we

0:31:19.880 --> 0:31:21.640
<v Speaker 1>we've mentioned a bunch of really great ones that you

0:31:21.640 --> 0:31:24.960
<v Speaker 1>guys have. There's some really really catchy ones where when

0:31:24.960 --> 0:31:28.160
<v Speaker 1>you see the ticker, you definitely know what you can

0:31:28.200 --> 0:31:31.920
<v Speaker 1>expect from the E t F. So how important is

0:31:31.960 --> 0:31:34.880
<v Speaker 1>it to have I don't know if catchy is the

0:31:34.920 --> 0:31:37.520
<v Speaker 1>best word. Maybe you have a better word to to

0:31:37.520 --> 0:31:39.920
<v Speaker 1>to use in this case, But how important is it

0:31:39.960 --> 0:31:43.880
<v Speaker 1>to have a very good ticker where somebody can easily

0:31:43.960 --> 0:31:46.880
<v Speaker 1>find you or sort of get enticed by the ticker

0:31:46.920 --> 0:31:50.600
<v Speaker 1>itself to even become interested in the E t F.

0:31:51.640 --> 0:31:53.320
<v Speaker 1>I think it helps a ton. I mean, people have

0:31:53.360 --> 0:31:56.520
<v Speaker 1>a strong memory for for tickers, and so I guess,

0:31:56.840 --> 0:31:59.160
<v Speaker 1>backing up very early in my career, my very first

0:31:59.240 --> 0:32:00.920
<v Speaker 1>job at then at the New York Soaker Change was

0:32:00.960 --> 0:32:03.640
<v Speaker 1>actually reserving tickers for t f issuers. That's part of

0:32:03.680 --> 0:32:05.480
<v Speaker 1>the job. So it's kind of like being the I

0:32:05.720 --> 0:32:07.640
<v Speaker 1>assume it's like being the person at the DMV that

0:32:07.640 --> 0:32:10.160
<v Speaker 1>does vanity license plates, but you're only working with up

0:32:10.200 --> 0:32:12.720
<v Speaker 1>to four characters. They're a little bit more limited. But

0:32:12.920 --> 0:32:14.920
<v Speaker 1>I I love a great ticker. I'm I'm as much

0:32:14.920 --> 0:32:18.160
<v Speaker 1>of a fan as you. Um yeah, having a good

0:32:18.200 --> 0:32:19.680
<v Speaker 1>memorable ticker I think means a lot. I mean that

0:32:19.760 --> 0:32:22.880
<v Speaker 1>I shares. We have a very um uh kind of

0:32:22.920 --> 0:32:25.400
<v Speaker 1>common approach where we'll use IE for the eye and

0:32:25.440 --> 0:32:27.840
<v Speaker 1>aishers and then we have three letters at our disposal

0:32:27.920 --> 0:32:30.280
<v Speaker 1>to do something memorable. So when we think about you know,

0:32:30.320 --> 0:32:33.240
<v Speaker 1>emergent food, we have i've edge. When we think about

0:32:33.880 --> 0:32:37.120
<v Speaker 1>electric vehicles, we have I drive, you know, for cybersecurity,

0:32:37.120 --> 0:32:39.600
<v Speaker 1>I hack and so we try to take both that

0:32:40.120 --> 0:32:42.360
<v Speaker 1>kind of familiarity of using the eye, but then also

0:32:42.400 --> 0:32:45.360
<v Speaker 1>having something that really links the ticker to the theme.

0:32:45.480 --> 0:32:48.320
<v Speaker 1>But I love a good ticker, and and and and

0:32:48.320 --> 0:32:50.880
<v Speaker 1>are you sort of compiling lists and then going to

0:32:50.960 --> 0:32:54.280
<v Speaker 1>the exchanges and reserving them just in case you want

0:32:54.360 --> 0:32:58.360
<v Speaker 1>to come up with a fund down the line? Oh no,

0:32:58.560 --> 0:33:00.440
<v Speaker 1>we well, we we try to tie it to product

0:33:00.520 --> 0:33:03.000
<v Speaker 1>launches specifically, so we think, you know, we we we

0:33:03.040 --> 0:33:04.920
<v Speaker 1>get people in the room and think through the different

0:33:04.920 --> 0:33:07.080
<v Speaker 1>ticker ideas. As we're getting ready for a product launch,

0:33:08.200 --> 0:33:10.920
<v Speaker 1>s n k R is available. J. I just just

0:33:10.960 --> 0:33:14.880
<v Speaker 1>throwed it out there. You know, maybe maybe I s

0:33:15.000 --> 0:33:21.120
<v Speaker 1>n K I sneeze so J. How about in UM

0:33:21.640 --> 0:33:24.640
<v Speaker 1>in fixed income? I mean, I know, UH shares is

0:33:24.680 --> 0:33:27.360
<v Speaker 1>obviously famous for the T L T, the H y G,

0:33:27.640 --> 0:33:31.040
<v Speaker 1>you know, the big Treasury and and UH and how

0:33:31.120 --> 0:33:35.160
<v Speaker 1>you'll bond e TF Is there space in thematics for

0:33:35.280 --> 0:33:39.720
<v Speaker 1>fix fixed income? From your perspective, we haven't seen much

0:33:39.720 --> 0:33:43.120
<v Speaker 1>of it yet, but we're seeing growing adoption of themes.

0:33:43.160 --> 0:33:45.960
<v Speaker 1>Themes are really just different ways to slice in dise

0:33:46.040 --> 0:33:49.880
<v Speaker 1>the market to get exposure to forward looking ideas UM

0:33:50.200 --> 0:33:51.920
<v Speaker 1>and so for the most part, we've seen a lot

0:33:51.920 --> 0:33:54.040
<v Speaker 1>of that focused on the equity space because you can

0:33:54.040 --> 0:33:57.400
<v Speaker 1>get really targeted exposures to equities and you can get

0:33:57.400 --> 0:33:59.040
<v Speaker 1>a lot of we call it kind of theme beta.

0:33:59.040 --> 0:34:01.000
<v Speaker 1>It's a little bit of a nerdy term for how

0:34:01.080 --> 0:34:03.360
<v Speaker 1>much exposure are you getting to of a theme. So

0:34:03.400 --> 0:34:06.640
<v Speaker 1>if robotics takes off, is our robotics and the real

0:34:06.640 --> 0:34:09.120
<v Speaker 1>economy is taking off? Are we seeing you know, the

0:34:09.239 --> 0:34:12.800
<v Speaker 1>robotics stocks taking off as well. Um, you could apply

0:34:12.880 --> 0:34:15.839
<v Speaker 1>that to fixed income. Uh we we we haven't done

0:34:15.920 --> 0:34:19.000
<v Speaker 1>much in that space, Uh you know yet. But I

0:34:19.040 --> 0:34:23.200
<v Speaker 1>think the breath of opportunity of thematic is expanding very rapidly,

0:34:23.280 --> 0:34:25.080
<v Speaker 1>and I would expect to see a lot more product

0:34:25.080 --> 0:34:29.840
<v Speaker 1>innovation and across assets, across themes, across geography is going forward.

0:34:31.280 --> 0:34:34.040
<v Speaker 1>And Jay, obviously we've we have so many different e

0:34:34.120 --> 0:34:35.799
<v Speaker 1>t F s. I forget what the number is now,

0:34:35.800 --> 0:34:39.279
<v Speaker 1>it's probably over two thousand. You you probably know the

0:34:39.360 --> 0:34:40.799
<v Speaker 1>number off the top of your head, just in the

0:34:40.840 --> 0:34:43.200
<v Speaker 1>A t F in the entire et F universe. I'm

0:34:43.280 --> 0:34:45.719
<v Speaker 1>just wondering if you ever think about the space being

0:34:46.080 --> 0:34:48.279
<v Speaker 1>overly saturated, or if we can get to a point

0:34:48.360 --> 0:34:51.280
<v Speaker 1>where there's just so many options out there for people,

0:34:51.640 --> 0:34:55.239
<v Speaker 1>too many. I think choices and is an incredible thing

0:34:55.280 --> 0:34:58.600
<v Speaker 1>for investors because it lets people express their opinions their

0:34:58.600 --> 0:35:01.480
<v Speaker 1>e t s using really re find um exposures of

0:35:01.520 --> 0:35:03.440
<v Speaker 1>the ligne with their views. So I'll give you a

0:35:03.440 --> 0:35:05.719
<v Speaker 1>little bit of an example within the robotics space in

0:35:05.760 --> 0:35:09.279
<v Speaker 1>the TF industry, there's about five different robotics ETFs. The

0:35:09.320 --> 0:35:12.920
<v Speaker 1>average overlap between those products is less than so even

0:35:12.920 --> 0:35:15.239
<v Speaker 1>though all the products are looking at robots, we're all

0:35:15.239 --> 0:35:17.960
<v Speaker 1>looking at robots a little bit differently, um, whether that's

0:35:17.960 --> 0:35:20.640
<v Speaker 1>black Rock Views Views on Robotics or someone else. And

0:35:20.719 --> 0:35:23.560
<v Speaker 1>so that gives investors a lot of choice. I think

0:35:23.560 --> 0:35:25.680
<v Speaker 1>that gives investors also need to have a lot of

0:35:25.719 --> 0:35:27.560
<v Speaker 1>trust in the issue are behind that et F of

0:35:27.560 --> 0:35:30.560
<v Speaker 1>how they've designed the exposure to that specific theme. Um.

0:35:30.640 --> 0:35:32.640
<v Speaker 1>But we think that choice is wonderful for investors to

0:35:32.680 --> 0:35:35.239
<v Speaker 1>be able to really look again under the hood. I'm

0:35:35.280 --> 0:35:37.320
<v Speaker 1>sorry for the pun. I guess that doesn't apply to robots,

0:35:37.320 --> 0:35:38.839
<v Speaker 1>but look under the hood at an e V t

0:35:38.960 --> 0:35:41.520
<v Speaker 1>F and understand what is the exposure and is that

0:35:41.520 --> 0:35:44.480
<v Speaker 1>really the exposure they're looking for. Yeah, I imagine there's

0:35:44.480 --> 0:35:46.400
<v Speaker 1>a little bit of Darwinism at played. So you know,

0:35:46.440 --> 0:35:50.080
<v Speaker 1>if the if the thing's not gathering enough assets to

0:35:50.080 --> 0:35:53.200
<v Speaker 1>make it sustainable, then you you know, it goes into

0:35:53.239 --> 0:35:57.520
<v Speaker 1>retirement or the et F graveyard as Baltunists would call it. Uh.

0:35:58.080 --> 0:36:00.960
<v Speaker 1>But speaking about t J, I'm I'm sure you've running

0:36:01.160 --> 0:36:03.680
<v Speaker 1>him at some point. He's our et F guru here.

0:36:03.760 --> 0:36:07.200
<v Speaker 1>Eric Beltrino said, um at Bloomberg. He tweeted something the

0:36:07.239 --> 0:36:10.920
<v Speaker 1>other day that I found pretty interesting. UM shouldn't be

0:36:10.960 --> 0:36:13.680
<v Speaker 1>that surprising, I guess. But it was basically a bar

0:36:13.880 --> 0:36:19.320
<v Speaker 1>chart of assets in UH E t F sorted by

0:36:19.440 --> 0:36:22.880
<v Speaker 1>what their UH expense ratios are, you know, and and

0:36:22.920 --> 0:36:26.759
<v Speaker 1>obviously the lower the expense ratio, the higher the assets

0:36:27.040 --> 0:36:30.279
<v Speaker 1>UM And I wonder how you think about that. In thematics,

0:36:30.400 --> 0:36:33.600
<v Speaker 1>it's you know, I'm looking at, say, for example, the

0:36:33.600 --> 0:36:36.919
<v Speaker 1>the I d r V expense ratio of forty seven

0:36:36.960 --> 0:36:39.840
<v Speaker 1>basis points, which is not a huge expense ratio. But

0:36:39.880 --> 0:36:43.480
<v Speaker 1>when you compared to say, you know, uh NZAQUE or

0:36:43.520 --> 0:36:47.720
<v Speaker 1>an SMP, one of those really competitive spaces for index

0:36:47.760 --> 0:36:52.400
<v Speaker 1>ETFs UM, they get down into these minuscule expense ratios.

0:36:52.400 --> 0:36:56.000
<v Speaker 1>So how hard is it to to cut those expenses

0:36:56.200 --> 0:36:59.160
<v Speaker 1>on a thematic even if it's not an active one,

0:36:59.200 --> 0:37:02.279
<v Speaker 1>I mean even a past someone. There's this whole process

0:37:02.360 --> 0:37:05.680
<v Speaker 1>and research that goes into it. How big of a

0:37:05.719 --> 0:37:08.719
<v Speaker 1>deal is the expense ratio and thematics UM and and

0:37:08.840 --> 0:37:12.120
<v Speaker 1>you think, you know, I'm assuming there's always an effort

0:37:12.120 --> 0:37:15.560
<v Speaker 1>to bring it down. Uh, you know, how do you

0:37:15.600 --> 0:37:18.839
<v Speaker 1>go about that process? Yeah? So a lot of it

0:37:18.840 --> 0:37:22.120
<v Speaker 1>comes down to portfolio construction. So you know, many investors

0:37:22.120 --> 0:37:24.680
<v Speaker 1>will do more of a core satellite approach where they

0:37:24.680 --> 0:37:28.120
<v Speaker 1>will have the lion share of their assets in very

0:37:28.160 --> 0:37:32.160
<v Speaker 1>you know, low cost diversified core products and you know,

0:37:32.239 --> 0:37:35.840
<v Speaker 1>get the SMP five hundred tracking and their fixed income

0:37:35.920 --> 0:37:38.040
<v Speaker 1>and really cover you know, wide spots on the market

0:37:38.080 --> 0:37:41.400
<v Speaker 1>with that low cost exposure. And then they'll supplement that

0:37:41.480 --> 0:37:44.360
<v Speaker 1>with smaller satellite positions that can give them more growth

0:37:44.480 --> 0:37:46.759
<v Speaker 1>or give them more income, or give them more risk

0:37:46.840 --> 0:37:50.200
<v Speaker 1>management and um. And that's where it's going to be

0:37:50.280 --> 0:37:52.840
<v Speaker 1>kind of smaller allocations but really help them to achieve

0:37:52.880 --> 0:37:56.440
<v Speaker 1>their outcomes. So oftentimes we'll see you know, three or

0:37:56.520 --> 0:38:00.200
<v Speaker 1>four thematic ETFs put into the satellite portion of one's portfolio.

0:38:00.239 --> 0:38:04.000
<v Speaker 1>Maybe it's tent of their portfolio, but it's giving them

0:38:04.040 --> 0:38:08.320
<v Speaker 1>that growth opportunity that is enhanced above the core. Because

0:38:08.360 --> 0:38:10.480
<v Speaker 1>that tends to be a smaller allocation. You know, the

0:38:10.520 --> 0:38:13.120
<v Speaker 1>funds are going to be smaller in size than core funds.

0:38:13.200 --> 0:38:15.480
<v Speaker 1>You know, we haven't seen a thematic et F each

0:38:15.640 --> 0:38:18.760
<v Speaker 1>hundrebillion in assets. Yeah, they often tend to be smaller

0:38:18.800 --> 0:38:20.759
<v Speaker 1>than that, and that you know, sort of justifies the

0:38:21.360 --> 0:38:23.799
<v Speaker 1>fees and in terms of scale. But oftentimes you can

0:38:23.840 --> 0:38:28.440
<v Speaker 1>still achieve a very low cost, diversified portfolio with thematic

0:38:28.800 --> 0:38:31.560
<v Speaker 1>with all in fees that are very low. So we

0:38:31.600 --> 0:38:33.440
<v Speaker 1>think that we're continuing to provide a lot of value

0:38:33.440 --> 0:38:35.920
<v Speaker 1>to investors with with the pricing of of both our

0:38:35.960 --> 0:38:39.480
<v Speaker 1>themes and the core. Yeah, what is the big or

0:38:39.520 --> 0:38:42.279
<v Speaker 1>the clean energy ones like five billion or something that is. Yep,

0:38:42.360 --> 0:38:59.160
<v Speaker 1>that's one of the biggest on our platform. Absolutely ja

0:38:59.400 --> 0:39:02.680
<v Speaker 1>good stuff. Um, we gotta send Veldona over to get

0:39:02.719 --> 0:39:07.839
<v Speaker 1>some of those Jersey City strawberries that tastes like pork roll.

0:39:09.080 --> 0:39:11.799
<v Speaker 1>I would love I would love to try park roll.

0:39:11.920 --> 0:39:15.439
<v Speaker 1>It tastes like delicious strawberries. All right, Well, that's that's

0:39:15.480 --> 0:39:19.200
<v Speaker 1>indoor Jersey City strawberries. That's that's less exciting. That's less

0:39:19.280 --> 0:39:22.160
<v Speaker 1>innovative than that I was hoping for in these Jersey

0:39:22.160 --> 0:39:25.520
<v Speaker 1>City strawberries. But as the garden state, I'm sure they're good.

0:39:25.560 --> 0:39:28.000
<v Speaker 1>But I think it's that time, Vildonna, do you know

0:39:28.000 --> 0:39:31.440
<v Speaker 1>what time it is? Well, the strawberry thing is pretty crazy,

0:39:31.600 --> 0:39:34.120
<v Speaker 1>but I think it's time for us to also play

0:39:34.560 --> 0:39:38.480
<v Speaker 1>craziest thing we saw in markets. Okay, whereest thing, craziest thing,

0:39:39.000 --> 0:39:43.000
<v Speaker 1>crazy whatever we call it? Still crazy, still craziest thing

0:39:43.640 --> 0:39:45.839
<v Speaker 1>after all these years, you go first. I've got high

0:39:45.840 --> 0:39:48.800
<v Speaker 1>hopes for your crazy thing this week. Mine is so good.

0:39:48.840 --> 0:39:51.279
<v Speaker 1>But it's so good that you actually might have heard

0:39:51.280 --> 0:39:53.560
<v Speaker 1>of it already. And it made me a little bit queasy,

0:39:53.560 --> 0:39:57.279
<v Speaker 1>which is why I'm going with it. Queezy queazy. You'll

0:39:57.280 --> 0:40:00.680
<v Speaker 1>see worse than the how many rats can be found

0:40:00.680 --> 0:40:04.040
<v Speaker 1>in a dollar store warehouse? You tell me all right.

0:40:04.880 --> 0:40:09.360
<v Speaker 1>Fancy Feast is opening a pop up Italian restaurant in

0:40:09.400 --> 0:40:14.359
<v Speaker 1>New York City with quote upscale dishes that are inspired

0:40:14.480 --> 0:40:18.719
<v Speaker 1>by its canned cat food. It's launching this month in

0:40:18.800 --> 0:40:22.680
<v Speaker 1>downtown New York City. I actually think it starts next week.

0:40:22.719 --> 0:40:25.520
<v Speaker 1>I would love to actually just maybe go and scope

0:40:25.520 --> 0:40:30.120
<v Speaker 1>this out. So it's branded Gotto Bianco, which means white cat,

0:40:30.640 --> 0:40:34.240
<v Speaker 1>and they're going to be serving dishes like salmon calm

0:40:34.280 --> 0:40:39.720
<v Speaker 1>parton palmer rodini not pronouncing this very well, but salmon

0:40:39.760 --> 0:40:44.200
<v Speaker 1>with cherry tomatoes and brassado dimonzo, which is beef short

0:40:44.280 --> 0:40:47.520
<v Speaker 1>ribs in red wine. And you can have lemon pancotta

0:40:47.560 --> 0:40:52.520
<v Speaker 1>for dessert. I mean, it actually sounds delicious. I don't

0:40:52.520 --> 0:40:55.239
<v Speaker 1>know why they felt inclined to make the connection to

0:40:55.320 --> 0:40:57.880
<v Speaker 1>cat food in this Uh you know, I don't know.

0:40:58.040 --> 0:41:01.240
<v Speaker 1>Can you bring your cat to the I don't think so.

0:41:01.880 --> 0:41:04.560
<v Speaker 1>I mean with cats are antisocial, they don't want to

0:41:04.600 --> 0:41:09.680
<v Speaker 1>be going out for dinner. But um, it doesn't make

0:41:09.680 --> 0:41:13.920
<v Speaker 1>you queasy. Well when you uh say the names of

0:41:13.920 --> 0:41:16.120
<v Speaker 1>the dishes, it makes me very hungry. But when I

0:41:16.160 --> 0:41:18.480
<v Speaker 1>think fancy fees, I do get a little queasy. I

0:41:18.520 --> 0:41:22.160
<v Speaker 1>wonder you're a cat person. Is this like something cat

0:41:22.200 --> 0:41:25.919
<v Speaker 1>people will embrace? No, no way, dog lovers are going

0:41:25.920 --> 0:41:27.440
<v Speaker 1>nowhere near this place. I'll tell you that. You know,

0:41:28.040 --> 0:41:29.719
<v Speaker 1>I don't know who's going near this place. I would

0:41:29.719 --> 0:41:31.920
<v Speaker 1>love to, honestly just see what it looks like. But

0:41:32.080 --> 0:41:33.920
<v Speaker 1>when I feed my cat and I open it and

0:41:33.960 --> 0:41:36.000
<v Speaker 1>a little bit of the stuff gets on my hand,

0:41:36.120 --> 0:41:39.680
<v Speaker 1>I literally it's like it's like a nuclear waste touching

0:41:39.719 --> 0:41:42.440
<v Speaker 1>my skin. The last thing you're thinking is good, will

0:41:42.480 --> 0:41:44.440
<v Speaker 1>give you some of that I want to place? Yeah, exactly,

0:41:45.280 --> 0:41:47.080
<v Speaker 1>that's pretty good. I did see that one, but I

0:41:47.120 --> 0:41:50.359
<v Speaker 1>will I'll give you mad respect, as the kids say,

0:41:50.400 --> 0:41:53.239
<v Speaker 1>for it's a good one. How about you, Jay? You

0:41:53.280 --> 0:41:58.040
<v Speaker 1>see anything crazy in the markets recently. I'm gonna stick

0:41:58.080 --> 0:42:00.359
<v Speaker 1>with the with strawberries over cat food. I just want

0:42:00.360 --> 0:42:03.040
<v Speaker 1>to make that clear. I know I'm all for food innovation,

0:42:03.080 --> 0:42:06.120
<v Speaker 1>but that that's a step too far for me. Um. Yeah,

0:42:06.280 --> 0:42:08.000
<v Speaker 1>I'll stick with the food theme. I think this is

0:42:08.280 --> 0:42:11.640
<v Speaker 1>this is crazy as far as as as finance nerds get.

0:42:11.719 --> 0:42:14.400
<v Speaker 1>But I was looking into inflation a bit. The cost

0:42:14.440 --> 0:42:17.799
<v Speaker 1>of a dozen eggs has gone up sixty in the

0:42:17.880 --> 0:42:20.920
<v Speaker 1>last year. It took twenty years to have the same

0:42:20.960 --> 0:42:24.799
<v Speaker 1>amount of inflation and eggs um before that, So from

0:42:24.800 --> 0:42:27.720
<v Speaker 1>two thousand to two thousand, twenty was the same increase.

0:42:28.280 --> 0:42:30.239
<v Speaker 1>I think that's crazy, and that you know a lot

0:42:30.280 --> 0:42:32.640
<v Speaker 1>of what we've talked about today with food inflation, and

0:42:32.680 --> 0:42:35.480
<v Speaker 1>you know the bill when you leave the supermarket and

0:42:35.480 --> 0:42:38.360
<v Speaker 1>some of the sticker shock on that. Um, it's pretty

0:42:38.400 --> 0:42:40.840
<v Speaker 1>wild to see that amount of that amount of increase

0:42:40.840 --> 0:42:43.560
<v Speaker 1>in such a short time. Yeah. Absolutely, I wonder is it?

0:42:43.640 --> 0:42:45.760
<v Speaker 1>I wonder if it's the input costs the chicken feed.

0:42:46.040 --> 0:42:49.719
<v Speaker 1>Literally that's uh, that's done. It probably right? That that

0:42:49.880 --> 0:42:54.120
<v Speaker 1>is nuts? All right? I promised to something related to sneakers,

0:42:54.239 --> 0:43:01.000
<v Speaker 1>uh and are probague. Miss Lorena had a really amazing story, Um,

0:43:01.400 --> 0:43:05.239
<v Speaker 1>Vildana you probably read it, but it's about an air

0:43:05.360 --> 0:43:08.640
<v Speaker 1>Jordan's ponzi scheme. I believe that the first of its kind,

0:43:09.120 --> 0:43:11.680
<v Speaker 1>and it's all goes back to this stock X. I

0:43:11.719 --> 0:43:13.560
<v Speaker 1>think this was one of my crazy things from a

0:43:13.560 --> 0:43:17.920
<v Speaker 1>few years ago. But there's this exchange basically for sneakers, um,

0:43:18.040 --> 0:43:20.080
<v Speaker 1>mainly Air Jordan's, but I guess you know, plenty of

0:43:20.080 --> 0:43:24.320
<v Speaker 1>others trade on it took kids. I don't know about kids.

0:43:24.520 --> 0:43:29.480
<v Speaker 1>I don't know. I'm kidding. I gotta I'm gonna talk

0:43:29.520 --> 0:43:34.520
<v Speaker 1>to my kids into getting kids. Um. But this story

0:43:34.600 --> 0:43:38.280
<v Speaker 1>is nuts because the details of this ponzi scheme. Basically,

0:43:38.360 --> 0:43:43.080
<v Speaker 1>the this couple was promising rare Air Jordan's at you know,

0:43:43.200 --> 0:43:47.560
<v Speaker 1>way below what the market price was. But as a ponzi,

0:43:47.560 --> 0:43:49.480
<v Speaker 1>the people would send them their money, they wouldn't get

0:43:49.520 --> 0:43:52.080
<v Speaker 1>the sneakers. Maybe they'd complain and he'd send them some

0:43:52.120 --> 0:43:55.600
<v Speaker 1>money back. But uh, you know, there were some fraudulent

0:43:55.680 --> 0:44:01.040
<v Speaker 1>bank loans involved. It's a big mess. But a got

0:44:01.080 --> 0:44:04.640
<v Speaker 1>me poking around on the site of stock X, and

0:44:04.760 --> 0:44:09.719
<v Speaker 1>believe it or not, they stock X has Air Jordan's indexes. Uh,

0:44:09.760 --> 0:44:12.640
<v Speaker 1>there's an Air Jordan four. I guess the fourth version

0:44:12.640 --> 0:44:15.000
<v Speaker 1>of the Air Jordan was a very popular one. And

0:44:15.080 --> 0:44:19.520
<v Speaker 1>there's a Nike air Max one index. They also have

0:44:19.520 --> 0:44:22.000
<v Speaker 1>have you ever heard of cause either when you hear

0:44:22.000 --> 0:44:25.480
<v Speaker 1>of K A W. S figurines, I've never heard of this.

0:44:25.520 --> 0:44:29.400
<v Speaker 1>It's some graffiti artist, um who started making these little

0:44:30.239 --> 0:44:34.840
<v Speaker 1>funny figurines, and they're a hot thing now among collectors,

0:44:34.880 --> 0:44:39.920
<v Speaker 1>I guess um. And also a basketball Trading cards index.

0:44:40.320 --> 0:44:43.400
<v Speaker 1>Basketball cards are a big thing. So I found this

0:44:43.480 --> 0:44:49.640
<v Speaker 1>report on their website and they track the appreciation of

0:44:49.640 --> 0:44:55.400
<v Speaker 1>each of these indexes from uh the beginning of sold

0:44:55.440 --> 0:44:59.960
<v Speaker 1>the end of April. So that is the the golden

0:45:00.040 --> 0:45:04.360
<v Speaker 1>era of crazy market action right there, beginning of to

0:45:05.040 --> 0:45:10.520
<v Speaker 1>April and of April. So, uh J, I regret to

0:45:10.560 --> 0:45:13.719
<v Speaker 1>inform you you are now contestant on the price. What

0:45:13.800 --> 0:45:15.520
<v Speaker 1>did we decide? The name of the show was the

0:45:15.520 --> 0:45:19.480
<v Speaker 1>price is correct? The price the prices cracked? Yes, we

0:45:19.520 --> 0:45:21.920
<v Speaker 1>can't call it prices right. Yes, we do not want

0:45:21.960 --> 0:45:25.080
<v Speaker 1>to get correct suitor or punched by Bob Barker like

0:45:25.120 --> 0:45:28.719
<v Speaker 1>Happy Gilbert, the prices accurately. No, I like the prices correct.

0:45:28.760 --> 0:45:35.160
<v Speaker 1>The prices correct, all right, So beginning of to the

0:45:35.239 --> 0:45:40.320
<v Speaker 1>end of April, we're gonna chart the Air Jordan four index,

0:45:40.840 --> 0:45:46.040
<v Speaker 1>the Nike air Max one Index, the Cause Figurine Index,

0:45:47.239 --> 0:45:53.000
<v Speaker 1>the Baseball basketball pardon me, Trading Card Index, and a

0:45:53.080 --> 0:45:57.000
<v Speaker 1>quaint little index known as the SMP five. What do

0:45:57.000 --> 0:46:01.640
<v Speaker 1>you think performed the best and what was return? I'm

0:46:01.640 --> 0:46:05.040
<v Speaker 1>gonna go with this Air Jordan's four index and I'll

0:46:05.080 --> 0:46:10.680
<v Speaker 1>say it was up twelve. Okay, all right, I'm gonna

0:46:10.800 --> 0:46:13.799
<v Speaker 1>keep my poker face on. As a reminder, j We've

0:46:13.840 --> 0:46:18.120
<v Speaker 1>got the Air Jordan four Index, the Nike Airmax one Index,

0:46:19.160 --> 0:46:24.759
<v Speaker 1>the Cause Figures, and the Basketball Trading Cards Index, and

0:46:24.760 --> 0:46:27.240
<v Speaker 1>the SMP five. What do you think performed the best

0:46:28.000 --> 0:46:32.640
<v Speaker 1>from the beginning of till the end of April? And

0:46:33.160 --> 0:46:34.960
<v Speaker 1>that's the time frame in their report. That's the only

0:46:34.960 --> 0:46:37.319
<v Speaker 1>reason I don't have the actual data to play around with.

0:46:38.440 --> 0:46:41.560
<v Speaker 1>They have never heard of cause I'm gonna go with

0:46:41.600 --> 0:46:44.400
<v Speaker 1>basketball cards. I think basketball has really entered the zekegeist

0:46:44.440 --> 0:46:47.640
<v Speaker 1>and people are tracking it really closely, and I'm I'm

0:46:47.640 --> 0:46:49.520
<v Speaker 1>gonna go with basketball cards. I'm gonna say a ten

0:46:49.719 --> 0:46:53.879
<v Speaker 1>x two thousand percent. Okay, they'll do it once again.

0:46:53.920 --> 0:46:56.680
<v Speaker 1>I regret to inform you you've you've lost the prices

0:46:56.840 --> 0:47:01.239
<v Speaker 1>accurate this week. I'm shocked. I'm shocked, considering all my

0:47:01.719 --> 0:47:05.440
<v Speaker 1>deep knowledge of weird sneakers. J J got it on

0:47:05.520 --> 0:47:08.759
<v Speaker 1>the head. The basketball trading card index little frothy on

0:47:08.840 --> 0:47:14.280
<v Speaker 1>your on your returns there was it was uh return

0:47:15.239 --> 0:47:17.480
<v Speaker 1>uh but still pretty good. I mean for basketball cards

0:47:17.520 --> 0:47:20.799
<v Speaker 1>who knew Uh. The SMP for comparisons only up about

0:47:22.200 --> 0:47:26.000
<v Speaker 1>over that time Eric Jordan's four index up a hundred,

0:47:26.600 --> 0:47:30.480
<v Speaker 1>uh caused cause beat the like their maximus. Cause still

0:47:30.520 --> 0:47:34.160
<v Speaker 1>beat the SMP over that period, for whatever the heck

0:47:34.239 --> 0:47:38.400
<v Speaker 1>they are. Naturally, that's the world we live in in

0:47:38.520 --> 0:47:41.319
<v Speaker 1>that some stupid thing none of us have even heard of. Uh,

0:47:42.320 --> 0:47:47.759
<v Speaker 1>some silly little toys beat the SMP over that period, thankfully, J.

0:47:47.920 --> 0:47:50.839
<v Speaker 1>I don't know. Have the markets come back to earth?

0:47:50.880 --> 0:47:54.680
<v Speaker 1>Are they saying again do you think or how are

0:47:54.719 --> 0:47:58.520
<v Speaker 1>you thinking? Overall about that sort of the insanity of

0:47:58.560 --> 0:48:01.279
<v Speaker 1>the markets? Uh? Now, compared to what we saw the

0:48:01.320 --> 0:48:03.799
<v Speaker 1>previous two years, I think we found our footing. There's

0:48:03.840 --> 0:48:05.640
<v Speaker 1>been a bit of a shakeout. I think the shift

0:48:05.680 --> 0:48:08.919
<v Speaker 1>from growth to value has helped people recalibrate their portfolios.

0:48:08.920 --> 0:48:10.960
<v Speaker 1>They think they're still going to be more volatility. We're

0:48:11.000 --> 0:48:13.440
<v Speaker 1>still trying to digest what you know, living with inflation

0:48:13.520 --> 0:48:16.560
<v Speaker 1>looks like for the longer period of time what shortages

0:48:16.680 --> 0:48:20.239
<v Speaker 1>mean in the economy as well. But it seems like

0:48:20.360 --> 0:48:22.560
<v Speaker 1>the markets have found their footing a bit so, a

0:48:22.600 --> 0:48:24.640
<v Speaker 1>little bit more driven by fundamentals than maybe it was

0:48:24.680 --> 0:48:27.279
<v Speaker 1>a couple of years ago. Yeah, that's that sounds that

0:48:27.360 --> 0:48:30.520
<v Speaker 1>sounds about right to me. And just for your own notes, Uh,

0:48:31.040 --> 0:48:35.040
<v Speaker 1>j cause Kaws that tookers available to you know, it's

0:48:35.120 --> 0:48:36.640
<v Speaker 1>just just throwing it out there. We'll take a look

0:48:36.680 --> 0:48:41.320
<v Speaker 1>into it. Yeah, I cause it's for good cause cows.

0:48:41.400 --> 0:48:44.759
<v Speaker 1>Maybe it's cows. I don't know. Move. What's the movie

0:48:44.880 --> 0:48:50.920
<v Speaker 1>e TF there's a movie cash Cow, Cash, Cash cass

0:48:51.160 --> 0:48:54.520
<v Speaker 1>damn though it has nothing to do with good I

0:48:54.640 --> 0:48:59.759
<v Speaker 1>love it anyway. With that said, Jay, fascinating conversation. We

0:49:00.000 --> 0:49:01.520
<v Speaker 1>really appreciate your time, and I hope we can have

0:49:01.600 --> 0:49:04.320
<v Speaker 1>you back again to uh to hear what's new with

0:49:04.640 --> 0:49:07.719
<v Speaker 1>the mad except black Rock in the future. Absolutely, thanks

0:49:07.760 --> 0:49:17.040
<v Speaker 1>for having me, Thank you, Jake, what goes up? We'll

0:49:17.040 --> 0:49:18.920
<v Speaker 1>be back next week and so then you can find

0:49:18.960 --> 0:49:22.040
<v Speaker 1>us on the Bloomberg Terminal website and app or wherever

0:49:22.120 --> 0:49:24.640
<v Speaker 1>you get your podcasts. We love it if you took

0:49:24.719 --> 0:49:27.560
<v Speaker 1>the time to rate and review the show on Apple Podcasts,

0:49:27.719 --> 0:49:30.160
<v Speaker 1>so more listeners can find us, and you can find

0:49:30.200 --> 0:49:34.160
<v Speaker 1>us on Twitter. Follow me at reag Anonymous Bildanna Hirach

0:49:34.320 --> 0:49:38.160
<v Speaker 1>is at Bildanna Hirach. You can also follow Bloomberg Podcasts

0:49:38.280 --> 0:49:42.319
<v Speaker 1>at Podcasts. What Goes Up is produced by Stacy Wong.

0:49:42.680 --> 0:50:01.040
<v Speaker 1>Thanks for listening. To see you next time, Oh,