WEBVTT - Episode 258 "JEEZY" 0:00:03.360 --> 0:00:05.560 Word with me here, you know, BT, it's so low 0:00:05.640 --> 0:00:08.240 shout at oct no real call it what we see 0:00:08.400 --> 0:00:08.760 whole game? 0:00:08.800 --> 0:00:09.840 Wait to batle b something. 0:00:10.039 --> 0:00:11.600 Oh you can't stand on their own sle feet. 0:00:11.760 --> 0:00:13.840 I already know you can't bother with me because it 0:00:13.960 --> 0:00:14.840 up with the squad of me. 0:00:15.120 --> 0:00:15.760 They get anoder. 0:00:15.840 --> 0:00:16.960 They called me. 0:00:18.960 --> 0:00:24.160 He love by lovel he Love Paul Alert. 0:00:24.200 --> 0:00:25.320 Welcome to the ball Us Show. 0:00:25.400 --> 0:00:28.840 Podcasts available everywhere you get your podcast. Please to tell 0:00:28.880 --> 0:00:31.080 you the light subscribing say our YouTube page at ball 0:00:31.160 --> 0:00:31.840 Alert TV. 0:00:32.080 --> 0:00:33.519 I go by the name of Fridy Simmons. 0:00:33.520 --> 0:00:35.040 I go by the name you know BT. 0:00:35.120 --> 0:00:37.520 See T with that living legend in the building. Yes, 0:00:37.680 --> 0:00:41.520 Jesus G. You have to snap with us, sir, Okay, 0:00:43.479 --> 0:00:44.920 snap it up. How you doing, man? 0:00:45.200 --> 0:00:47.040 Man, I ain't never had a bad day in my life. 0:00:47.600 --> 0:00:49.800 I love what you said, my man. You told me 0:00:49.840 --> 0:00:52.560 I'm on the island twenty four seven, Sir. 0:00:52.680 --> 0:00:54.440 We appreciate you pulling up on this, sir, and I 0:00:54.480 --> 0:00:54.960 had to do it. 0:00:55.000 --> 0:00:55.120 Man. 0:00:55.120 --> 0:00:56.680 We've been talking about this for a minute, so you 0:00:56.680 --> 0:00:58.520 know you my guy, So this this is special. This 0:00:58.560 --> 0:01:01.240 ain't just an interview, and this is special, Yes, sir, 0:01:01.400 --> 0:01:09.039 Adversity for sale. My first published memoir, Motivational Memoir, available 0:01:09.040 --> 0:01:12.399 in stores everywhere. Books are sold August eighth, but you 0:01:12.400 --> 0:01:15.160 can pre order it now if you haven't got it yet, 0:01:15.160 --> 0:01:19.320 you can pre order it now Audibles, Amazon wherever, and 0:01:19.400 --> 0:01:21.880 also your boy. I read the audiobook myself, so when 0:01:21.920 --> 0:01:24.280 you listen to the audiobook, it'll be in my voice. 0:01:24.920 --> 0:01:27.560 Yeah. Yeah, it's been a little weird you in all 0:01:27.560 --> 0:01:29.320 these pages. Yeah yeah. 0:01:29.440 --> 0:01:30.920 How long did it take you read all over? 0:01:31.640 --> 0:01:34.039 About two three days? I think I'm sorry about the week. 0:01:34.319 --> 0:01:36.360 I was about to say, yeah, but. 0:01:36.360 --> 0:01:38.280 I was bouncing around, so I only had a sometain 0:01:38.319 --> 0:01:38.840 amount of time. 0:01:38.880 --> 0:01:39.600 But it was cool though. 0:01:39.640 --> 0:01:41.960 It was the craziest thing about reading it though, Man, 0:01:42.000 --> 0:01:44.600 it was very therapeutic because a lot of you know, 0:01:44.680 --> 0:01:47.800 because when you're reading your book to yourself, you're reading 0:01:47.840 --> 0:01:50.360 it to yourself. When you actually have to read it 0:01:50.400 --> 0:01:52.080 for people to listen, you have to go through the 0:01:52.120 --> 0:01:55.200 emotions of what you're reading. If it's an intense moment, 0:01:55.240 --> 0:01:57.480 your voice got to go up and all that. But 0:01:57.520 --> 0:01:59.720 it was very therapeutic because it was like a lot 0:01:59.760 --> 0:02:03.120 of that stuff. I didn't realize that I had went 0:02:03.160 --> 0:02:05.360 through it, you know what I'm saying and got through it. 0:02:05.440 --> 0:02:07.320 You know, it was when you thought it was over, 0:02:08.560 --> 0:02:11.400 but you somehow way you figured it out. But a 0:02:11.440 --> 0:02:12.920 lot of that was things that I had put in 0:02:12.919 --> 0:02:15.560 the back of my mind and you know, just kind 0:02:15.560 --> 0:02:17.880 of put it on the shelf. And then when you 0:02:18.000 --> 0:02:19.600 now you got to come back around and face it, 0:02:19.720 --> 0:02:22.560 you kind of feel the same trauma that you did 0:02:22.560 --> 0:02:23.560 when you was going through it. 0:02:23.639 --> 0:02:25.799 You know, the anxiety, It is a little it's a 0:02:25.840 --> 0:02:26.320 little weird. 0:02:26.400 --> 0:02:28.800 So can you share one of those moments. 0:02:28.760 --> 0:02:34.239 Well, lose my voice when I when I I didn't 0:02:34.280 --> 0:02:35.800 know how to perform because I just you know, I 0:02:35.919 --> 0:02:37.839 kind of taught myself how to do this on my own, 0:02:37.880 --> 0:02:41.080 so I was yelling a whole lot, right. It's basically 0:02:41.240 --> 0:02:44.240 I was doing like you know, small clubs where you 0:02:44.280 --> 0:02:46.160 have to perform on the speakers because there's no stage, 0:02:46.200 --> 0:02:48.520 so they don't really have a sound system. So I'm 0:02:48.520 --> 0:02:51.360 wrapping over my vocals and I'm screaming, I'm yelling. And 0:02:51.400 --> 0:02:53.320 I had this show in a super Bowl I think 0:02:53.360 --> 0:02:55.480 it was like three or four something like that, and 0:02:55.520 --> 0:02:58.440 it was in Jacksonville, and I just remember just yelling 0:02:58.480 --> 0:03:01.399 and I just felt burnings and when I got back 0:03:01.400 --> 0:03:03.720 in the car, I couldn't talk, so I didn't want 0:03:03.720 --> 0:03:05.639 nobody to know I couldn't talk because I was freaking out, 0:03:05.680 --> 0:03:09.679 you feel me. So I kind of went through that process, 0:03:10.040 --> 0:03:12.280 and I figured out after I went and saw a 0:03:12.320 --> 0:03:15.120 doctor that I told my vocal course because I had 0:03:15.160 --> 0:03:21.200 polyps on them. So imagine trappidize out. I'm semi working 0:03:21.200 --> 0:03:24.920 on thub motivation. I'm about ten fifteen songs in and 0:03:25.680 --> 0:03:27.720 I got to get a throat surgery, and I don't know. 0:03:28.240 --> 0:03:30.680 They don't know if I'm gonna either sound the same 0:03:31.200 --> 0:03:33.800 or either be able to talk. So your one foot 0:03:33.800 --> 0:03:36.360 in the street, you one foot out. You've got this 0:03:36.440 --> 0:03:39.840 opportunity to become a success because you see the momentum 0:03:40.160 --> 0:03:42.400 and you don't know if it's gonna work out. And then, 0:03:42.520 --> 0:03:45.440 mind you, I didn't have insurance, so I had to 0:03:45.440 --> 0:03:50.120 pay for my surgery with a brown paper bag. Yeah, 0:03:50.160 --> 0:03:51.160 so that was embarrassing. 0:03:51.760 --> 0:03:52.000 You know. 0:03:52.240 --> 0:03:54.840 Did you have to change up your ways in which 0:03:54.920 --> 0:03:56.280 you took care of your voice after that? 0:03:56.760 --> 0:03:57.080 Yes? 0:03:57.480 --> 0:03:59.040 So, first of all, I got all the homies living 0:03:59.080 --> 0:04:03.240 in my house, Alpharetta and the mansion, right, and the mansion, 0:04:03.320 --> 0:04:08.800 the mansion and the crazy thing was like a shout 0:04:08.800 --> 0:04:12.320 out to Auntie Jan Jan does all the vocal culture 0:04:12.360 --> 0:04:14.280 for like Justin Bieve and all those people. So I 0:04:14.320 --> 0:04:15.960 had to go see her after I got my surgery, 0:04:16.000 --> 0:04:18.760 and she had me do all these and all that stuff. 0:04:18.920 --> 0:04:21.000 So I had to do this every day, right, and 0:04:21.040 --> 0:04:25.200 she gave me like a CD with the different exercise 0:04:25.240 --> 0:04:26.880 I had to do. So I would be in my 0:04:27.279 --> 0:04:30.520 bathroom at the crib, you know, singing, you know what 0:04:30.560 --> 0:04:32.720 I'm saying, the homies walking by, laughing, you know what 0:04:32.720 --> 0:04:34.520 I mean. It was funny, but I you know, I 0:04:34.560 --> 0:04:37.279 was like waiting, embarrassed and h One time I was 0:04:37.320 --> 0:04:41.240 there and I was in the actual her office and 0:04:41.279 --> 0:04:44.240 we was doing the singing and the ups got walked in, right, 0:04:44.279 --> 0:04:47.200 so we got a package and then I'm singing and 0:04:47.200 --> 0:04:48.640 he turned around and he looked at me, and I 0:04:48.640 --> 0:04:50.960 look at him. He dropped the package. You got gez 0:04:51.080 --> 0:04:55.440 in there singing? He like, damn, you know what I'm saying. 0:04:55.480 --> 0:04:56.920 So yeah, I went through that. It was it was. 0:04:57.480 --> 0:05:00.000 I always think it should be a case study about you. 0:05:00.920 --> 0:05:05.960 I think you're the main person that came from the 0:05:06.080 --> 0:05:10.000 environment you came from and you made it right. I 0:05:10.040 --> 0:05:14.520 don't think the percentages are that high, right for what 0:05:14.600 --> 0:05:18.360 you had to deal with and overcome. How does that 0:05:18.520 --> 0:05:20.520 make you feel sometimes when you sit and think about that. 0:05:20.560 --> 0:05:21.800 I mean, you know, it's crazy. 0:05:21.880 --> 0:05:23.920 I think about it more now than I did then, 0:05:24.040 --> 0:05:26.800 because you know, I'm a strong believer in faith and 0:05:26.880 --> 0:05:30.800 a strong believer in God. But I really feel well, 0:05:30.839 --> 0:05:33.039 I felt like it then, but I know now that 0:05:33.160 --> 0:05:35.159 this was my purpose. This is why I was put 0:05:35.200 --> 0:05:37.520 on this earth, you know, to lead by example and 0:05:37.520 --> 0:05:40.880 to do what I do. Because I was I had 0:05:40.920 --> 0:05:43.240 been through so much stuff and I just didn't understand 0:05:43.279 --> 0:05:45.400 how I kept getting through it right because it wasn't me. 0:05:45.440 --> 0:05:48.000 I'm not that smart, Like I'm not a genius in nothing. 0:05:48.000 --> 0:05:50.599 But it's like I would just always figure it out. 0:05:50.920 --> 0:05:52.960 But it would be always when I took my time 0:05:53.360 --> 0:05:55.520 thought about it. My grandmother raised me to be, you know, 0:05:55.880 --> 0:05:58.640 believe in God like pray when you get in these situations, 0:05:58.640 --> 0:06:00.280 and I did that, you know what I mean, in 0:06:00.320 --> 0:06:03.040 some type of way, it always worked out, and I'm 0:06:03.080 --> 0:06:04.599 just like, you know what, this is my purpose. 0:06:04.640 --> 0:06:06.680 I got to really take this serious. 0:06:06.680 --> 0:06:08.800 So that's why you saw around recession, I started to 0:06:08.839 --> 0:06:12.000 really start to hone in and focus on who I 0:06:12.040 --> 0:06:14.240 was becoming, because before that, I was going through a 0:06:14.240 --> 0:06:16.159 lot of survivor's remorse, you know what I'm saying, Like 0:06:16.160 --> 0:06:17.960 it just kind of felt like I want to take 0:06:17.960 --> 0:06:19.760 care everybody. I want everybody to blow up. I want 0:06:19.760 --> 0:06:22.280 everybody to be great. And it's just like, you know, 0:06:22.920 --> 0:06:26.440 you got to walk that path alone sometimes, right, And 0:06:26.480 --> 0:06:27.880 that's something I had to come to grips with it. 0:06:27.920 --> 0:06:30.400 So that means anything that you endure, you know, you 0:06:30.440 --> 0:06:31.880 got to deal with it, you know what I mean, 0:06:31.960 --> 0:06:34.360 no matter how much the pain how much, and people 0:06:34.400 --> 0:06:36.680 are scared to go through the pain, and sometimes the 0:06:36.760 --> 0:06:40.520 pain is what builds the character, right. And I don't 0:06:40.520 --> 0:06:42.800 regret anything that I went through. I just know that 0:06:43.520 --> 0:06:49.320 there's a wealth of wisdom that I have just naturally 0:06:49.360 --> 0:06:52.040 because I've been through so many things that were really 0:06:52.120 --> 0:06:56.080 like dire and life threatening and you know, and you know, 0:06:56.440 --> 0:06:58.159 it's like a video game. If you lose, you don't 0:06:58.160 --> 0:07:00.640 get three lives, You only get one, you know what 0:07:00.640 --> 0:07:00.960 I mean. 0:07:01.000 --> 0:07:03.719 So I think I played the game pretty well. 0:07:04.040 --> 0:07:06.200 I wanted to bring up you talking about your homies, 0:07:06.320 --> 0:07:08.720 was living in your mansion and all this and how 0:07:08.760 --> 0:07:11.480 you wanted to help everybody. When did you know it 0:07:11.520 --> 0:07:13.360 was time to kick the homies out the mansion? 0:07:13.760 --> 0:07:15.080 I didn't. 0:07:15.360 --> 0:07:18.720 I got locked up on tour when I was on 0:07:18.800 --> 0:07:22.720 tour Whiz Khalifa, and we was doing like thirty thousand 0:07:22.760 --> 0:07:25.119 people a night, and I only took like the right people. 0:07:25.160 --> 0:07:28.880 I took two bus drivers, my camera guy, uh, one 0:07:28.880 --> 0:07:31.720 of the homies. It was security or to the homies, 0:07:31.720 --> 0:07:34.800 and security, my role manager, and all these people there 0:07:34.880 --> 0:07:36.920 I felt like were right for what I was doing 0:07:37.160 --> 0:07:38.480 because I didn't want to go out there and get 0:07:38.480 --> 0:07:40.320 any trouble. Mind you, I've been on plenty of tours 0:07:40.360 --> 0:07:42.920 and things have happened, you know what I'm saying. So 0:07:42.960 --> 0:07:44.360 this was the one time I wanted to do it 0:07:44.440 --> 0:07:48.040 right and something happened in Oakland, and they pretty much 0:07:48.040 --> 0:07:51.040 blamed me. I'm the only person on the tour that's 0:07:51.080 --> 0:07:54.760 capable of this, so they say, And ten of us 0:07:54.800 --> 0:07:58.200 got locked up. They locked my whole bus up, and 0:07:58.880 --> 0:08:01.400 it was ten million dollars in bill. I had to 0:08:01.400 --> 0:08:03.760 sit in jail so I can get everybody out. 0:08:03.480 --> 0:08:05.920 You got everybody out, yeah, I had to, And I 0:08:05.920 --> 0:08:06.760 didn't get dollars. 0:08:06.840 --> 0:08:09.600 Yeah, it's a million dollars a piece for Bell, so 0:08:09.960 --> 0:08:11.960 ten million dollars and I had to sit there and 0:08:12.040 --> 0:08:14.800 talk and get everybody out because in my mind, you 0:08:14.840 --> 0:08:17.120 when they you could have got yourself out. No, they 0:08:17.120 --> 0:08:19.560 came to get me the first day, but you stayed. 0:08:19.720 --> 0:08:20.119 I stayed. 0:08:20.320 --> 0:08:23.360 First unselfish thing I ever did. You know what I'm saying, 0:08:23.640 --> 0:08:25.680 First un selfish thing. And we'll talk about that, Lord 0:08:25.760 --> 0:08:27.040 Lawyer in a minute, because I got me in a 0:08:27.080 --> 0:08:32.000 lot of trouble, But first unseelfish thing I did. And 0:08:33.080 --> 0:08:35.160 what I will say is the people that I thought 0:08:35.200 --> 0:08:37.040 that was in place that was gonna make sure my 0:08:37.120 --> 0:08:39.360 family was straight round. This was going on just on 0:08:39.480 --> 0:08:41.960 some homeboy, I got you to me called you know 0:08:42.000 --> 0:08:44.120 your people if they need anything, you know your son. 0:08:44.559 --> 0:08:47.040 I didn't get that. So when I got out, I 0:08:47.160 --> 0:08:49.480 was I was mad. You feel what I'm saying. I 0:08:49.559 --> 0:08:51.720 was just like, I can't do it no more. But 0:08:51.760 --> 0:08:54.600 I gotta just I got I gotta do what I do, 0:08:54.679 --> 0:08:57.080 like I can't depend on people to do. And I 0:08:57.120 --> 0:08:59.760 just was talking about this and the joint with the homies, 0:08:59.800 --> 0:09:04.280 like expectations as a motherfucker, and I can't put my 0:09:04.400 --> 0:09:06.760 expectations on somebody else. I know what I would do 0:09:06.760 --> 0:09:08.760 in a situation like that, So I can't even be mad. 0:09:08.800 --> 0:09:10.640 I just got to move on. So I didn't make 0:09:10.679 --> 0:09:11.360 a decision. 0:09:11.559 --> 0:09:14.920 Life happened, and it made me make that decision because 0:09:14.920 --> 0:09:16.400 now I don't have a choice. 0:09:16.080 --> 0:09:19.400 Right because now my careers wobbly. 0:09:20.000 --> 0:09:22.400 You know, my finances is getting tricky because now I 0:09:22.400 --> 0:09:24.040 got to spend all this money get these people out 0:09:24.040 --> 0:09:25.640 of jail. No mind, they still got to go back 0:09:25.679 --> 0:09:27.880 and forth to LA to go to court. I got 0:09:27.880 --> 0:09:28.840 to get everybody. 0:09:28.559 --> 0:09:30.600 Lawyers, you know what I'm saying, because it's on my wife. 0:09:30.640 --> 0:09:33.400 So and then a to mention all the millions of 0:09:33.440 --> 0:09:37.520 dollars that I lost, you know, for my endorsements and 0:09:37.960 --> 0:09:41.080 my endorsements and deals that I had and my job 0:09:41.120 --> 0:09:44.560 at Atlantic Records, all that went out the window. But 0:09:44.640 --> 0:09:47.199 I'm not mad because why I was when I got out. 0:09:47.200 --> 0:09:48.760 If you there was a time, if you saw me, 0:09:48.840 --> 0:09:50.760 you know, I was like, you know, I was mean 0:09:50.840 --> 0:09:53.480 mugging everything. I was gang banging the records. You know 0:09:53.480 --> 0:09:55.400 what I'm saying, Like, I just I was. 0:09:55.520 --> 0:09:57.880 Just got into your people and you thought they had your. 0:09:58.080 --> 0:09:59.760 Well, I just had a lot of resentment because I 0:09:59.800 --> 0:10:02.040 had expectations, and that's not their fault. You can you 0:10:02.080 --> 0:10:03.679 know what I'm saying, I can't expect that, and I 0:10:04.080 --> 0:10:07.040 did that, But what it did was show me. And 0:10:07.080 --> 0:10:09.800 I remember getting down telling my business part. I said, Man, 0:10:10.000 --> 0:10:11.760 I'll never be a part of nothing else in this 0:10:11.800 --> 0:10:14.600 world if I don't have ownership, because they took it all, 0:10:14.920 --> 0:10:15.600 you know what I'm saying. 0:10:15.640 --> 0:10:17.640 And thank god, you know what I'm saying. 0:10:17.640 --> 0:10:19.080 That I was able to still get out of here 0:10:19.120 --> 0:10:21.520 and do what I do, but everything that I was 0:10:21.559 --> 0:10:23.920 banking on for my you know, for my exit plan, 0:10:24.320 --> 0:10:26.360 they took it right. So now I'm just like, I 0:10:26.360 --> 0:10:28.120 ain't doing nothing else. I ain't put my name on 0:10:28.200 --> 0:10:31.719 anything unless I got ownership. And that just started that mentality. 0:10:31.760 --> 0:10:33.800 And then when I started to move like that, people 0:10:33.880 --> 0:10:36.920 just started stopped coming around naturally, you know what I'm saying. 0:10:36.920 --> 0:10:38.040 They kind of like, I don't. 0:10:37.880 --> 0:10:40.160 Really you know, you wasn't aligning with the energy an 0:10:40.360 --> 0:10:41.199 right right, right, and. 0:10:41.160 --> 0:10:44.280 It kind of just felt like, you know, I don't 0:10:44.320 --> 0:10:46.560 really want to be around that. And after a while 0:10:46.640 --> 0:10:48.000 it was just me, did. 0:10:47.880 --> 0:10:49.720 You take on any mentors in that time? 0:10:49.960 --> 0:10:50.240 Yeah? 0:10:50.400 --> 0:10:52.360 I took on a lot of mentors because I started 0:10:52.360 --> 0:10:54.280 to understand that I had to go outside of my 0:10:54.320 --> 0:10:56.160 comfort zone to find the answers that I need, and 0:10:56.200 --> 0:10:58.400 that's that's one of my gifts. Though I'll do that 0:10:58.440 --> 0:11:00.040 all day and I don't know what it is. In 0:11:00.200 --> 0:11:04.080 my mind, I can like say, if it's I could 0:11:04.080 --> 0:11:06.600 be in a situation and I just go through my phone, 0:11:06.640 --> 0:11:08.320 I go straight to that person, I'm go and call them, 0:11:08.320 --> 0:11:10.800 but I see how I talk to you. And what 0:11:10.840 --> 0:11:12.559 it did was it started to open me up to 0:11:12.600 --> 0:11:14.319 see other people's perspective because. 0:11:14.120 --> 0:11:15.640 They're not biased. 0:11:16.040 --> 0:11:18.680 They're not like in it where they're taking a side 0:11:18.800 --> 0:11:20.560 or they feel a certain way. They're just like, well, 0:11:21.120 --> 0:11:23.320 you know if it was me, I would you know, 0:11:23.600 --> 0:11:25.400 so on and so forth. I'm not gonna just take 0:11:25.440 --> 0:11:28.040 their information to run with it, but there's bits and 0:11:28.080 --> 0:11:29.800 pieces in it. I could be like, yeah, you know 0:11:29.840 --> 0:11:31.800 what that applies to me? And then that's just how 0:11:31.840 --> 0:11:34.240 it started moving. And the biggest thing though, I had 0:11:34.280 --> 0:11:37.760 to really give myself permission to evault. That's where it 0:11:37.920 --> 0:11:40.120 changed that because I like, the whole time I was fighting, 0:11:40.600 --> 0:11:41.840 you know what I'm saying, I was like, I ain't 0:11:41.880 --> 0:11:44.520 never changed it this way, And it's like life happened. 0:11:44.559 --> 0:11:46.600 I'm like, yeah, I need to figure this out. And 0:11:46.600 --> 0:11:48.480 then I had to say, yo, look man, you you've 0:11:48.520 --> 0:11:50.520 done enough. You kept it a solid you can keep it, 0:11:50.720 --> 0:11:52.439 but you gotta start thinking about the second half of 0:11:52.480 --> 0:11:52.760 your life. 0:11:52.760 --> 0:11:54.360 What are you gonna do? You know? 0:11:54.400 --> 0:11:55.880 And if you look at a lot of these guys 0:11:55.920 --> 0:11:58.920 now that are that are getting you know, like being 0:11:58.960 --> 0:12:01.079 a rappers, like the most ain't a job in the world, 0:12:01.600 --> 0:12:04.040 you know what I'm saying, So you know, and that's 0:12:04.080 --> 0:12:06.560 why I was so passionate about the bank Rove Freshes 0:12:06.600 --> 0:12:10.679 and Adobees and all, because getting there is like five percent. 0:12:11.040 --> 0:12:13.160 You're gonna be famous, you're gonna be all right, you're 0:12:13.160 --> 0:12:16.360 gonna be financially set up. But staying alive and staying 0:12:16.360 --> 0:12:18.319 out of prison, it's like the other ninety five percent 0:12:18.360 --> 0:12:20.880 you gotta navigate because all of that come with it, right, 0:12:21.360 --> 0:12:24.120 And I think that's the hardest part to navigate, you know, 0:12:24.160 --> 0:12:28.120 because we're all talented to an extent, but you still 0:12:28.120 --> 0:12:30.120 got to navigate it, you know what I'm saying, Because 0:12:30.160 --> 0:12:31.960 if you get out here and you're moving around the world, 0:12:32.000 --> 0:12:34.280 you're not example, like look at Nipsey Awso you know, 0:12:34.320 --> 0:12:35.319 what I'm saying, and just like. 0:12:35.280 --> 0:12:36.440 You know, it was a good dude. 0:12:36.480 --> 0:12:40.520 You can't foresee that happening, especially in an environment with 0:12:40.600 --> 0:12:43.120 his own people, with our own people. 0:12:42.920 --> 0:12:45.960 All the environment that those things happen. Right. So there's 0:12:46.040 --> 0:12:48.160 that I wanted to ask you. 0:12:48.240 --> 0:12:51.080 Is this around the time when you started thinking branding wise, 0:12:51.120 --> 0:12:52.479 because that's when I started. 0:12:52.200 --> 0:12:57.240 Seeing the alcohol right. Well, what it was was shout 0:12:57.240 --> 0:12:57.760 out the tip. 0:12:58.600 --> 0:13:01.200 He called me one day when I did the snowman right, 0:13:01.520 --> 0:13:04.040 he said, man, that is genius. I didn't know what 0:13:04.040 --> 0:13:05.959 the hell he was talking about. He said, you got 0:13:05.960 --> 0:13:07.640 a brand. I said, what, you know what I'm saying. 0:13:07.720 --> 0:13:10.360 So in my mind I'm thinking it's like a street thing. 0:13:10.880 --> 0:13:13.240 But then I started to be like oh, and then 0:13:13.280 --> 0:13:18.080 I started to see the Snowman everywhere. I got for 0:13:18.080 --> 0:13:20.560 wearing the too. But that just opened my eyes to 0:13:20.640 --> 0:13:24.480 what branding was right. And then with the uh with 0:13:24.559 --> 0:13:27.280 the alcohol and things was I was just like, Yo, 0:13:27.760 --> 0:13:29.120 if I'm gonna be out here and I'm gonna be 0:13:29.160 --> 0:13:31.600 talking about these things, I can't drink them for free, right, 0:13:32.000 --> 0:13:34.520 and then you can't pay me to drink them, because 0:13:34.559 --> 0:13:36.120 if I got my own bread, I don't need you 0:13:36.160 --> 0:13:38.040 to pay me to do what I want to do. Now, 0:13:38.160 --> 0:13:40.720 mind you, if you want to get into business with me, 0:13:40.800 --> 0:13:42.920 and not just because I want the money, I gotta 0:13:43.000 --> 0:13:44.920 like the I gotta like the brand or the product. 0:13:45.200 --> 0:13:47.400 If I believe it like you believe it, then I'm down. 0:13:47.520 --> 0:13:49.680 But it has to be equity in that. And that 0:13:49.800 --> 0:13:53.720 came from being locked up the last time in LA 0:13:53.960 --> 0:13:56.760 and them taking everything right because now it's time to 0:13:56.760 --> 0:13:59.360 start moving because I had belvedere dials before, like they 0:13:59.360 --> 0:14:02.280 gave me money to promote bever deal. But it's like 0:14:02.520 --> 0:14:04.560 it didn't make sense, you know what I'm saying, because 0:14:05.320 --> 0:14:08.439 my likeness is forever for me. So if I build 0:14:08.480 --> 0:14:10.920 your brand and I walk away, you go get somebody else. 0:14:10.960 --> 0:14:15.480 You just took my whole base and got them associated 0:14:15.480 --> 0:14:17.800 with your brand and then I walk away with nothing. 0:14:18.280 --> 0:14:19.800 Like we were more than that, So you got to 0:14:19.840 --> 0:14:22.080 give us something because we're putting all into this, Like 0:14:22.080 --> 0:14:23.800 I'm going into the clubs in the middle, I'm in 0:14:24.200 --> 0:14:27.760 fuck head, bankhead wherever, and I'm promoting this brand for 0:14:27.840 --> 0:14:29.680 you. You can't go there and get the type of respect 0:14:29.720 --> 0:14:32.040 them to get, So you gotta pay for that, you know. 0:14:32.080 --> 0:14:36.520 And I would suggest anybody, you know, not take these 0:14:36.600 --> 0:14:40.320 capsule deals or these you know this upfront money. 0:14:40.320 --> 0:14:41.280 It's just like nah. 0:14:41.360 --> 0:14:43.440 I when I did Ave, I was like, yo, listen, 0:14:44.000 --> 0:14:46.200 I want to do the deal because I loved the tequila. 0:14:46.440 --> 0:14:47.960 And he ended up being one of my mentors to 0:14:48.000 --> 0:14:49.040 shout out to kend Austin. 0:14:49.040 --> 0:14:49.720 He went on to do. 0:14:51.400 --> 0:14:54.680 Proper thirteen with Connor McGregor, a terrimony now with the Rock. 0:14:55.040 --> 0:14:57.160 This was my mentor and I told him, I said, 0:14:57.160 --> 0:14:59.640 you know, I got to have some equity. I gotta have, 0:14:59.760 --> 0:15:01.080 you know, got to have some skin in the game. 0:15:01.400 --> 0:15:04.120 And can you break down equity for like the you know, 0:15:04.280 --> 0:15:06.600 the young people who really don't understand what that means. 0:15:06.680 --> 0:15:09.200 Right, So this is my water brand, rate of Divines 0:15:09.240 --> 0:15:11.840 feud right, and I love it great, by the way, 0:15:12.000 --> 0:15:14.920 but I couldn't walk around and drink this water every 0:15:15.000 --> 0:15:18.160 day just to get some upfront money. Equity is everything 0:15:18.200 --> 0:15:22.000 that you build in business, that you scale. There's there's 0:15:23.120 --> 0:15:25.440 a goal of selling it and getting out of it. 0:15:25.920 --> 0:15:29.840 When you sell this, I need my proper chunk like 0:15:29.880 --> 0:15:32.200 you're getting your proper chunk. So I need a percentage 0:15:32.360 --> 0:15:34.080 of what you guys are going to sell this for 0:15:34.760 --> 0:15:38.760 even if it's points. So that means basically, like where 0:15:38.760 --> 0:15:43.120 somebody would give you one hundred and fifty thousand dollars too, yeah, 0:15:43.160 --> 0:15:45.160 to drink this and talk about and post it on 0:15:45.160 --> 0:15:48.640 your Instagram. On the back end, you got the potential 0:15:48.640 --> 0:15:51.480 to walk away with one hundred and fifty million. I'm 0:15:51.480 --> 0:15:53.400 saying it's a different game, right, but you got to 0:15:53.400 --> 0:15:55.120 have more skin in the game because you're not taking 0:15:55.120 --> 0:15:57.760 any money. You're saying, I'm gonna bet on myself and 0:15:57.760 --> 0:16:00.320 I'm gonna wait until you sell this to capitalize, right, 0:16:01.080 --> 0:16:03.520 And that's the difference, you know, And that's what it's 0:16:03.480 --> 0:16:05.640 the same thing with no Yeah, yeah, same thing with 0:16:05.680 --> 0:16:08.720 shout out to Nod Nod as my new spirit. We 0:16:08.800 --> 0:16:13.600 got Coniac vodka and gen and I mean, you know, 0:16:13.800 --> 0:16:15.320 I think about it every day. You know, your boy 0:16:15.360 --> 0:16:18.040 got business partners in Corneac friends That ain't bad, baby, 0:16:18.080 --> 0:16:20.040 You know what I'm saying, ain't bad for a guy 0:16:20.120 --> 0:16:20.960 right around the corner. 0:16:21.040 --> 0:16:21.520 You feel me. 0:16:22.360 --> 0:16:25.400 I always wanted to ask you this question, what's your 0:16:25.440 --> 0:16:26.680 favorite album? 0:16:26.680 --> 0:16:28.280 Mind? Yeah? The Recession? 0:16:28.640 --> 0:16:32.840 Okay, because the Recession of my favorite album, because that 0:16:33.040 --> 0:16:35.160 was the time the things started to shift for me. 0:16:35.680 --> 0:16:38.040 And I started to like rip because I'm gonna keep 0:16:38.040 --> 0:16:41.040 it the buck mentally you mentally for sure, because I'm 0:16:41.080 --> 0:16:46.280 gonna tell you from streets is watching. Till before I 0:16:46.360 --> 0:16:48.960 recorded the Recession, I was going through, like a lot 0:16:49.000 --> 0:16:52.160 of survivors remorse because I'm on my mission, I'm on 0:16:52.200 --> 0:16:54.080 my path, but I'm trying to figure out everything for 0:16:54.160 --> 0:16:57.160 everybody around me and how can I incorporate them and 0:16:57.200 --> 0:17:00.680