1 00:00:00,080 --> 00:00:12,480 Speaker 1: M h. Welcome to Strictly Business, Varieties weekly podcast featuring 2 00:00:12,560 --> 00:00:16,840 Speaker 1: conversations with industry leaders about the business of media and entertainment. 3 00:00:17,160 --> 00:00:21,439 Speaker 1: I'm Cynthia Littleton, co editor in chief of Variety. Today, 4 00:00:21,440 --> 00:00:25,880 Speaker 1: my guest is Adam Simpson, CEO of E W Scripts Company. 5 00:00:26,640 --> 00:00:29,240 Speaker 1: Scripts is one of the oldest names in mass media 6 00:00:29,320 --> 00:00:33,080 Speaker 1: in the US, with deep roots in newspapers. Today, the 7 00:00:33,080 --> 00:00:36,479 Speaker 1: company's focus is firmly on the future of TV and 8 00:00:36,560 --> 00:00:41,519 Speaker 1: how people consume news, information and entertainment. Simpson wants to 9 00:00:41,560 --> 00:00:44,479 Speaker 1: make sure the company that is still controlled by Scripts 10 00:00:44,520 --> 00:00:47,880 Speaker 1: Airs is competitive no matter how the market takes shape. 11 00:00:48,240 --> 00:00:51,239 Speaker 1: Simpson is the rare media CEO who has a background 12 00:00:51,280 --> 00:00:54,840 Speaker 1: as an investigative journalist. He explains in our wide ranging 13 00:00:54,880 --> 00:00:58,480 Speaker 1: conversation why he is aggressively bought TV stations since he 14 00:00:58,520 --> 00:01:01,680 Speaker 1: took over as CEO into when he's seventeen, and he 15 00:01:01,760 --> 00:01:05,720 Speaker 1: also details how Warren Buffett's Berkshire Hathaway came on board 16 00:01:05,720 --> 00:01:08,240 Speaker 1: as a partner in Scripts as few point six five 17 00:01:08,319 --> 00:01:12,200 Speaker 1: billion dollar acquisition of I On Media TV stations earlier 18 00:01:12,200 --> 00:01:15,640 Speaker 1: this year. That's all coming up on today's episode of 19 00:01:15,680 --> 00:01:28,319 Speaker 1: Strictly Business. Welcome back to strictly business. Adam Simpson, President 20 00:01:28,440 --> 00:01:31,039 Speaker 1: CEO of E W Scripts, K, thank you so much 21 00:01:31,080 --> 00:01:33,679 Speaker 1: for joining us today. Yeah, it's my pleasure, glad to 22 00:01:33,680 --> 00:01:38,000 Speaker 1: be here. There has been a lot going on at Scripts. 23 00:01:38,040 --> 00:01:41,880 Speaker 1: I have been writing about deals and transactions and movement 24 00:01:41,920 --> 00:01:44,720 Speaker 1: in the company. UM some m and a on both 25 00:01:44,720 --> 00:01:48,040 Speaker 1: sides of the equations, some buying, some selling. Tell me 26 00:01:48,160 --> 00:01:51,000 Speaker 1: kind of in the big picture, is this the result 27 00:01:51,280 --> 00:01:54,600 Speaker 1: of kind of a concerted effort to grow and make 28 00:01:54,680 --> 00:01:57,400 Speaker 1: some of these moves or are you responding to organic 29 00:01:57,440 --> 00:02:01,320 Speaker 1: market opportunities? Well, I would say both. I mean, really 30 00:02:01,400 --> 00:02:03,720 Speaker 1: for the long history of Scripts and about a hundred 31 00:02:03,720 --> 00:02:07,600 Speaker 1: and forty two years, the company has UH prided itself 32 00:02:07,680 --> 00:02:11,040 Speaker 1: on always evolving to meet the changing needs of the 33 00:02:11,080 --> 00:02:15,440 Speaker 1: media consumer. And you know, the company started in newspapers. 34 00:02:15,480 --> 00:02:19,399 Speaker 1: It was one of the first companies to own radio licenses, 35 00:02:19,960 --> 00:02:22,919 Speaker 1: one of the first companies to launch with television when 36 00:02:22,919 --> 00:02:25,240 Speaker 1: that was brand new and nobody quite understood the impact 37 00:02:25,280 --> 00:02:30,320 Speaker 1: it would have on on America. Was a cable mso 38 00:02:30,600 --> 00:02:34,400 Speaker 1: an operator got out of the operating business and actually 39 00:02:34,480 --> 00:02:40,680 Speaker 1: you know, launched among the first cable UH networks um 40 00:02:40,800 --> 00:02:44,160 Speaker 1: h G TV, and then acquired the controlling interest of 41 00:02:44,200 --> 00:02:48,840 Speaker 1: the Food Network. We spun off the Scripts Networks back 42 00:02:48,880 --> 00:02:53,360 Speaker 1: in two thousand eight, ultimately exited the newspaper business, double 43 00:02:53,440 --> 00:02:55,799 Speaker 1: the size of our local television portfolio, and then, you know, 44 00:02:55,880 --> 00:02:58,040 Speaker 1: under my leadership, I would say over the last three years, 45 00:02:58,080 --> 00:03:01,160 Speaker 1: we've really been focused on re making the company again 46 00:03:01,200 --> 00:03:04,520 Speaker 1: to be prepared for the next iteration of what the 47 00:03:04,560 --> 00:03:08,200 Speaker 1: media landscape looks like. The opportunities have come to us 48 00:03:08,800 --> 00:03:12,760 Speaker 1: UM first to add scale to our local media portfolio. 49 00:03:13,080 --> 00:03:18,040 Speaker 1: We can recognize the opportunity in consolidation, and we participated 50 00:03:18,040 --> 00:03:20,440 Speaker 1: in that. We double the size of our our local 51 00:03:20,440 --> 00:03:24,520 Speaker 1: media portfolio. UM. We also invested you're talking about the 52 00:03:24,520 --> 00:03:27,720 Speaker 1: purchase of I on Media. No, actually this was even 53 00:03:27,760 --> 00:03:30,440 Speaker 1: before that. We we we double the size of our 54 00:03:30,440 --> 00:03:35,880 Speaker 1: local stations when we acquired stations from cordill Era and 55 00:03:36,040 --> 00:03:40,840 Speaker 1: also stations from the Next Star Tribune to vestitures, and 56 00:03:40,880 --> 00:03:45,720 Speaker 1: then last year, during amidst the pandemic, we really sought 57 00:03:45,800 --> 00:03:48,880 Speaker 1: to seek the opportunity in the chaos, and that's when 58 00:03:48,960 --> 00:03:52,800 Speaker 1: we acquired I on Media and really transformed the company. 59 00:03:52,800 --> 00:03:56,560 Speaker 1: That was what I would consider a significant transformation UH 60 00:03:56,640 --> 00:04:00,520 Speaker 1: an investment in what we see as the future uh, 61 00:04:00,600 --> 00:04:04,960 Speaker 1: the over the air ecosystem, and and we've also created 62 00:04:05,040 --> 00:04:07,520 Speaker 1: value and been in other business as well. I mean, 63 00:04:07,560 --> 00:04:10,440 Speaker 1: we we certainly were early to the game and podcasting, 64 00:04:10,520 --> 00:04:14,200 Speaker 1: acquiring mid Role Media and Stitcher and Trite and digital 65 00:04:14,720 --> 00:04:18,040 Speaker 1: and then last year, uh, and this year we actually 66 00:04:18,520 --> 00:04:23,440 Speaker 1: sold our podcasting business and our exiting digital audio as 67 00:04:23,440 --> 00:04:26,560 Speaker 1: well for really good returns for our shareholders. And what 68 00:04:26,760 --> 00:04:30,320 Speaker 1: made it? With podcasting growing, you know, really, it's got 69 00:04:30,320 --> 00:04:32,359 Speaker 1: so much sizzle. Why did you feel like it was 70 00:04:32,400 --> 00:04:35,440 Speaker 1: the right time for you to exit? Well, I look, 71 00:04:35,480 --> 00:04:38,160 Speaker 1: I think we believe that scale is necessary in the 72 00:04:38,200 --> 00:04:41,440 Speaker 1: media space, and it became very clear to us that 73 00:04:41,720 --> 00:04:44,599 Speaker 1: our brands, we had done a wonderful job growing those brands, 74 00:04:44,600 --> 00:04:47,719 Speaker 1: and they had they had been great companies to operate. Frankly, 75 00:04:47,760 --> 00:04:49,919 Speaker 1: I think podcasting will be one of the most important 76 00:04:49,920 --> 00:04:53,440 Speaker 1: platforms for the future of journalism. But I also recognize 77 00:04:53,520 --> 00:04:56,240 Speaker 1: that we were not going to be in a position 78 00:04:56,640 --> 00:05:01,359 Speaker 1: to help foster those companies growth. And putting them in 79 00:05:01,400 --> 00:05:05,560 Speaker 1: the hands of audio only companies that had the capital 80 00:05:05,760 --> 00:05:09,960 Speaker 1: necessary for them to really continue to foster their growth 81 00:05:10,200 --> 00:05:14,440 Speaker 1: would benefit both the brands are employees, and doing so 82 00:05:14,520 --> 00:05:17,320 Speaker 1: at a time when the valuations were high would benefit 83 00:05:17,320 --> 00:05:21,360 Speaker 1: our shareholders, and that's why we sold Stitcher to Syria 84 00:05:21,440 --> 00:05:24,480 Speaker 1: s x M last year. And that's why we recently 85 00:05:24,480 --> 00:05:27,600 Speaker 1: announced the sale of Triton Digital to Higheart, because those 86 00:05:27,640 --> 00:05:32,760 Speaker 1: two companies truly have scale in the audio ecosystem, the scale, 87 00:05:32,800 --> 00:05:35,720 Speaker 1: the kind of scale that we didn't have. Is it 88 00:05:35,800 --> 00:05:38,760 Speaker 1: hard when you're evaluating your assets like that? Is it hard? 89 00:05:38,880 --> 00:05:40,760 Speaker 1: Do you have to kind of force yourself sometimes to 90 00:05:40,800 --> 00:05:44,600 Speaker 1: be objective because for something that people may be very 91 00:05:44,640 --> 00:05:47,960 Speaker 1: passionate about, or even something like podcasting, which is, you know, 92 00:05:48,000 --> 00:05:50,360 Speaker 1: all the arrows are going up, it seems like it's 93 00:05:50,400 --> 00:05:53,360 Speaker 1: a growth business. But you know, what you explain makes 94 00:05:53,360 --> 00:05:55,279 Speaker 1: a lot of sense. But is it hard to get there? 95 00:05:55,400 --> 00:05:59,239 Speaker 1: Sometimes if you're in a business that you're passionate about, 96 00:05:59,720 --> 00:06:03,719 Speaker 1: Oh absolutely. Um. You know, while I see my role 97 00:06:04,200 --> 00:06:07,240 Speaker 1: as a bit of an asset manager, the truth is, 98 00:06:07,279 --> 00:06:10,560 Speaker 1: you know, podcasting. We got into podcasting under my leadership 99 00:06:10,600 --> 00:06:13,200 Speaker 1: when I was the chief digital officer. I love podcasting. 100 00:06:13,240 --> 00:06:17,200 Speaker 1: I've always loved audio. I actually started in radio um 101 00:06:17,320 --> 00:06:21,320 Speaker 1: and so, uh, it was a bit of an emotional decision. 102 00:06:21,440 --> 00:06:25,880 Speaker 1: I think anytime you're divesting of businesses, it can be emotional, 103 00:06:26,000 --> 00:06:27,719 Speaker 1: but at the same time, I think you have to 104 00:06:27,760 --> 00:06:30,400 Speaker 1: think about what's best for those businesses. I think you 105 00:06:30,440 --> 00:06:32,640 Speaker 1: have to think about what's best for the employees and 106 00:06:32,720 --> 00:06:36,560 Speaker 1: those businesses. And you know, our responsibility is always to 107 00:06:36,600 --> 00:06:41,760 Speaker 1: create value, and uh, podcasting is a growth business. That's 108 00:06:41,800 --> 00:06:46,440 Speaker 1: what's fueling a lot of the valuations. And it was 109 00:06:46,480 --> 00:06:49,719 Speaker 1: a great opportunity for us to do right by our employees, 110 00:06:49,880 --> 00:06:53,760 Speaker 1: those businesses, and our own company and shareholders divesting of 111 00:06:53,800 --> 00:06:58,239 Speaker 1: those assets, even despite my personal love and affection for 112 00:06:58,360 --> 00:07:02,279 Speaker 1: the medium and the business. MM. Well with the with 113 00:07:02,360 --> 00:07:05,200 Speaker 1: the acquisitions that you've made and with Ion Media coming 114 00:07:05,240 --> 00:07:09,800 Speaker 1: into the fold um earlier this year, you have you 115 00:07:09,800 --> 00:07:12,720 Speaker 1: know you are you said you're looking to position the 116 00:07:12,720 --> 00:07:15,560 Speaker 1: company for the future, and a lot of those those 117 00:07:15,560 --> 00:07:19,080 Speaker 1: acquisitions have been broadcast TV stations, which on the surface, 118 00:07:19,160 --> 00:07:22,360 Speaker 1: don't you know, they don't screen the future. Why are 119 00:07:22,480 --> 00:07:26,320 Speaker 1: you invested in continuing to invest in broadcast TV? Well, yeah, 120 00:07:26,320 --> 00:07:29,560 Speaker 1: I mean I think people have this impression that over 121 00:07:29,600 --> 00:07:32,120 Speaker 1: the air broadcasting is a relic of the past. And 122 00:07:32,160 --> 00:07:36,600 Speaker 1: if you're thinking about over the air broadcasting, um the 123 00:07:36,680 --> 00:07:39,800 Speaker 1: way you know, I grew up where I remember my 124 00:07:39,920 --> 00:07:43,880 Speaker 1: dad having to adjust the antenna in order to get 125 00:07:43,880 --> 00:07:46,080 Speaker 1: the signal before we had cable in our in our 126 00:07:46,120 --> 00:07:48,840 Speaker 1: house when I was a kid. That's not what over 127 00:07:48,880 --> 00:07:52,680 Speaker 1: your broadcasting is anymore. Today, over the air broadcasting is 128 00:07:52,720 --> 00:07:56,920 Speaker 1: a robust marketplace. It's a growth marketplace in media, and 129 00:07:56,960 --> 00:08:00,400 Speaker 1: it all has to do with the changes to the 130 00:08:00,400 --> 00:08:05,440 Speaker 1: television ecosystem because while most people have followed closely the 131 00:08:05,520 --> 00:08:10,320 Speaker 1: growth of over the top television, of streaming of of 132 00:08:11,320 --> 00:08:15,000 Speaker 1: s BOD or subscription video on demand right alongside that, 133 00:08:15,480 --> 00:08:17,960 Speaker 1: over the air has been growing. And today, you know, 134 00:08:18,000 --> 00:08:20,560 Speaker 1: there's recent research that talks about the total number of 135 00:08:20,560 --> 00:08:25,200 Speaker 1: households now at of US homes that are antenna homes 136 00:08:25,200 --> 00:08:28,720 Speaker 1: digital antenna homes. That's about fifty million households that are 137 00:08:28,800 --> 00:08:33,760 Speaker 1: using digital antennas. And I think what's happened is consumers 138 00:08:33,840 --> 00:08:39,640 Speaker 1: have recognized that there is a universe of free over 139 00:08:39,640 --> 00:08:44,760 Speaker 1: the air television that pairs very efficiently with s BOD. 140 00:08:45,640 --> 00:08:50,720 Speaker 1: And we talked about this phenomenon as self bundling, you know, Cynthia, 141 00:08:50,800 --> 00:08:55,320 Speaker 1: I mean, consumers have completely taken control of their entertainment 142 00:08:55,360 --> 00:09:00,400 Speaker 1: options and for US investing further in free ads reported 143 00:09:00,440 --> 00:09:03,319 Speaker 1: television through over the air broadcasting. In fact, being the 144 00:09:03,360 --> 00:09:07,160 Speaker 1: dominant company in this marketplace is a really terrific opportunity 145 00:09:07,200 --> 00:09:11,160 Speaker 1: because we see continued growth ahead and it is interesting 146 00:09:11,200 --> 00:09:13,560 Speaker 1: we're seeing, you know, we've we've seen we've done stories 147 00:09:13,600 --> 00:09:16,240 Speaker 1: about the rise of things like Pluto TV and people 148 00:09:16,240 --> 00:09:18,320 Speaker 1: that are assembling a lot of a lot of big 149 00:09:18,320 --> 00:09:21,319 Speaker 1: content companies are slicing and dicing and assembling new channels. 150 00:09:21,520 --> 00:09:24,200 Speaker 1: And when you get right down to it, it's like, oh, 151 00:09:24,240 --> 00:09:27,880 Speaker 1: it's free over the air television. What a concept. It's 152 00:09:27,920 --> 00:09:32,000 Speaker 1: been around for you know, upwards of upwards of seventy years. 153 00:09:32,200 --> 00:09:37,959 Speaker 1: Um do you um? How so do you see I mean, 154 00:09:38,400 --> 00:09:40,760 Speaker 1: for for the moves that you're making, it sounds like 155 00:09:40,800 --> 00:09:43,760 Speaker 1: you see E W Scripts as kind of still rooted 156 00:09:44,040 --> 00:09:46,480 Speaker 1: in the broadcast distance. That is that that is kind 157 00:09:46,480 --> 00:09:48,920 Speaker 1: of the core foundation of the company that you see 158 00:09:49,000 --> 00:09:52,400 Speaker 1: in the for the foresueable future. Well, look, we've always 159 00:09:52,400 --> 00:09:56,080 Speaker 1: been a journalism and entertainment company and we will continue 160 00:09:56,120 --> 00:09:59,960 Speaker 1: to be a journalism company. Are our roots are in journalism, 161 00:10:00,040 --> 00:10:03,599 Speaker 1: going all the way back to you know, ews first newspaper, 162 00:10:03,640 --> 00:10:06,840 Speaker 1: the Penny Press in Cleveland. We expect that will continue 163 00:10:06,880 --> 00:10:11,200 Speaker 1: to serve consumers both locally through our local television stations 164 00:10:11,240 --> 00:10:14,040 Speaker 1: as well as nationally. When I think about the platforms 165 00:10:14,080 --> 00:10:18,040 Speaker 1: that we serve people on, will certainly make use of broadcasting. 166 00:10:18,200 --> 00:10:21,120 Speaker 1: I mean there is no more ubiquitous platform up which 167 00:10:21,160 --> 00:10:25,200 Speaker 1: you can reach more Americans than broadcast television. But our 168 00:10:25,280 --> 00:10:28,600 Speaker 1: brands are also in the over the top space where 169 00:10:28,600 --> 00:10:33,560 Speaker 1: obviously aggressive in digital uh, and I expect will continue 170 00:10:33,600 --> 00:10:37,200 Speaker 1: to make, you know, additional moves to distribute our our 171 00:10:37,240 --> 00:10:41,080 Speaker 1: programming streams wherever the consumer gets them. So it's not 172 00:10:41,160 --> 00:10:45,440 Speaker 1: a it's not a you know, a world. We don't 173 00:10:45,440 --> 00:10:48,400 Speaker 1: think the world is going to be either pay TV 174 00:10:48,920 --> 00:10:51,920 Speaker 1: or O T T or over the year. We really 175 00:10:52,120 --> 00:10:54,559 Speaker 1: think that the world is going to be a combination, 176 00:10:54,640 --> 00:10:57,120 Speaker 1: That TV landscape is going to be a combination of 177 00:10:57,160 --> 00:10:59,480 Speaker 1: all three. And I I, you know, I sort of 178 00:10:59,520 --> 00:11:03,200 Speaker 1: think my charges to make sure we're well positioned to 179 00:11:03,280 --> 00:11:06,400 Speaker 1: navigate the future of television no matter how the the 180 00:11:06,440 --> 00:11:10,800 Speaker 1: consumer watches. How are you feeling in the local in 181 00:11:10,920 --> 00:11:14,320 Speaker 1: the local trenches, how are you feeling it various times 182 00:11:14,320 --> 00:11:17,199 Speaker 1: in the pandemic. You know, we've heard that local local 183 00:11:17,920 --> 00:11:22,199 Speaker 1: spot has really really taken taken hard hits obviously, and 184 00:11:22,360 --> 00:11:25,319 Speaker 1: you know, for for obvious reasons. But what what, how's 185 00:11:25,360 --> 00:11:29,920 Speaker 1: it been and what do you see? For well, it's 186 00:11:29,960 --> 00:11:34,800 Speaker 1: sort of interesting. Local television itself has proven itself more 187 00:11:34,920 --> 00:11:39,239 Speaker 1: valuable as a source of news and information for consumers 188 00:11:39,320 --> 00:11:42,640 Speaker 1: during this pandemic than for you know, for for I 189 00:11:42,920 --> 00:11:46,240 Speaker 1: would say, you know, a long while before it comes 190 00:11:46,320 --> 00:11:52,280 Speaker 1: at the moment when newspapers are most um wounded, and 191 00:11:52,720 --> 00:11:57,720 Speaker 1: local TV remains the dominant form of news information for 192 00:11:57,840 --> 00:12:00,679 Speaker 1: most Americans, and in fact it's it's also the most 193 00:12:00,720 --> 00:12:03,640 Speaker 1: trusted source of news and information. So during the height 194 00:12:03,640 --> 00:12:05,960 Speaker 1: of the pandemic, during the social and rest of the summer, 195 00:12:06,000 --> 00:12:09,320 Speaker 1: we saw higher ratings to our newscasts than we had 196 00:12:09,360 --> 00:12:12,160 Speaker 1: seen in a long time. Now some of that is retained, 197 00:12:12,200 --> 00:12:14,600 Speaker 1: been retained, and some of that has settled down. But 198 00:12:14,679 --> 00:12:17,880 Speaker 1: at the same time, you know, we also were significantly 199 00:12:17,920 --> 00:12:22,920 Speaker 1: suffering from the impact of the business disruption. When you 200 00:12:23,720 --> 00:12:28,680 Speaker 1: watch the government shut down local economies, it's you know, 201 00:12:29,000 --> 00:12:33,800 Speaker 1: undoubtedly going to impact the local advertising environment, and dealership 202 00:12:33,840 --> 00:12:36,240 Speaker 1: is going to feel it, right absolutely. I mean the 203 00:12:36,280 --> 00:12:39,440 Speaker 1: auto you know, the manufacturing plants shut down, that stops 204 00:12:39,480 --> 00:12:42,400 Speaker 1: the auto dealers from getting inventory. The auto dealers are closed, 205 00:12:42,400 --> 00:12:44,800 Speaker 1: I mean don't forget that, you know, some of our 206 00:12:44,800 --> 00:12:48,120 Speaker 1: TV stations, service advertisers that can be as large as 207 00:12:48,600 --> 00:12:53,160 Speaker 1: you know, the supermarket chain down to as small as 208 00:12:53,920 --> 00:12:57,440 Speaker 1: UM you know, the mufflers, the mufflers shop on the 209 00:12:57,480 --> 00:13:01,800 Speaker 1: corner and all of those business is. We're definitely negatively 210 00:13:01,840 --> 00:13:05,640 Speaker 1: impacted during the pandemic, since I would tell you that 211 00:13:05,679 --> 00:13:08,800 Speaker 1: we have been very encouraged by the pace of the rebound. 212 00:13:09,520 --> 00:13:14,000 Speaker 1: UM first quarter has been very good, I expect us. 213 00:13:15,000 --> 00:13:19,040 Speaker 1: I absolutely could have never guessed that we would have 214 00:13:19,280 --> 00:13:23,320 Speaker 1: seen a rebound as strong as we saw following the 215 00:13:23,360 --> 00:13:26,760 Speaker 1: election and following the pandemic that we experienced last year. 216 00:13:27,120 --> 00:13:29,600 Speaker 1: You know, most of the categories are really coming back. 217 00:13:29,960 --> 00:13:32,040 Speaker 1: The one exception I would say that we haven't seen 218 00:13:32,120 --> 00:13:35,560 Speaker 1: come back yet has been travel and leisure. Travel and 219 00:13:35,640 --> 00:13:39,360 Speaker 1: leisure is starting to come back as governors allow more 220 00:13:39,960 --> 00:13:43,960 Speaker 1: in person events. But I would tell you, UM, you know, 221 00:13:44,040 --> 00:13:46,599 Speaker 1: travel and leisure as a category has also been positively 222 00:13:46,640 --> 00:13:50,920 Speaker 1: impacted by the continued growth of the sports betting industry. 223 00:13:51,240 --> 00:13:54,800 Speaker 1: Sports betting has become a very important category for US. 224 00:13:54,840 --> 00:13:57,960 Speaker 1: So core what we referred to as core advertising is 225 00:13:57,960 --> 00:14:04,520 Speaker 1: actually UM twenty with respect one doing very very well. Hopefully, 226 00:14:04,679 --> 00:14:07,960 Speaker 1: you know, hopefully those are positive signs on many levels 227 00:14:08,000 --> 00:14:11,160 Speaker 1: for the broadcasting business and for the country at large. 228 00:14:14,000 --> 00:14:17,280 Speaker 1: We'll be back with more from Script CEO Adam Simpson 229 00:14:17,440 --> 00:14:26,840 Speaker 1: right after this break, and we're back with Scripts CEO 230 00:14:27,200 --> 00:14:31,040 Speaker 1: Adam Simpson. Scripts that you have invested a lot in 231 00:14:31,240 --> 00:14:35,480 Speaker 1: multicast networks, networks that run on the as sub channels 232 00:14:35,520 --> 00:14:38,000 Speaker 1: on the bandwidth of of what we call the mother 233 00:14:38,320 --> 00:14:42,200 Speaker 1: the mothership station in each market. It's amazing, you know, 234 00:14:42,280 --> 00:14:46,360 Speaker 1: the technology is is amazing. What what can be done? 235 00:14:46,560 --> 00:14:50,560 Speaker 1: And um, you just recently launched announced plans to launch 236 00:14:50,800 --> 00:14:53,840 Speaker 1: a couple of new networks along the lines of programming, 237 00:14:54,000 --> 00:14:58,240 Speaker 1: along the lines of certain niches. How are how is 238 00:14:58,280 --> 00:15:02,200 Speaker 1: the multicast business? It's been around, you know, in various 239 00:15:02,200 --> 00:15:05,080 Speaker 1: stages for some time. Now is it becoming you know, 240 00:15:05,120 --> 00:15:07,920 Speaker 1: this gives you, this gives Scripts a chance to be 241 00:15:08,080 --> 00:15:10,960 Speaker 1: a national player because of the nature of how these 242 00:15:11,000 --> 00:15:17,040 Speaker 1: how these channels can be accessed in streaming by streaming platforms. 243 00:15:17,120 --> 00:15:19,840 Speaker 1: How has that been Is that has that changed your 244 00:15:19,880 --> 00:15:22,120 Speaker 1: profile at all in terms of talking to Madison Avenue 245 00:15:22,120 --> 00:15:24,080 Speaker 1: because you have a lot of services that now can 246 00:15:24,160 --> 00:15:29,360 Speaker 1: reach nationally. Yeah, So let me impact that we don't 247 00:15:29,360 --> 00:15:31,920 Speaker 1: even think about them as multicast anymore. At this point, 248 00:15:31,960 --> 00:15:36,800 Speaker 1: the over the air universe is exploding um and whether 249 00:15:36,920 --> 00:15:40,920 Speaker 1: the whether the signal is on a D one or 250 00:15:41,040 --> 00:15:44,240 Speaker 1: main channel or on one of the sub channels is 251 00:15:44,280 --> 00:15:47,080 Speaker 1: sort of irrelevant at this point because to the consumer 252 00:15:47,560 --> 00:15:50,840 Speaker 1: they all appear to be full fledged over the air 253 00:15:50,880 --> 00:15:55,880 Speaker 1: broadcast television programming streams. And so rather than sort of 254 00:15:55,920 --> 00:15:59,080 Speaker 1: think about them as you know, sort of the dominant 255 00:15:59,080 --> 00:16:01,760 Speaker 1: station and the sub channels, at this point, we programmed 256 00:16:01,800 --> 00:16:05,080 Speaker 1: them as networks, and we bring them to Madison Avenue. 257 00:16:05,080 --> 00:16:07,760 Speaker 1: We bring them to the national advertising marketplace as a 258 00:16:07,800 --> 00:16:12,840 Speaker 1: bundle of networks. We reach more than seventy million Americans monthly. 259 00:16:13,640 --> 00:16:17,760 Speaker 1: Our networks are highly rated. They take significant ratings out 260 00:16:17,800 --> 00:16:22,960 Speaker 1: of the broadcast and cable marketplace and therefore revenue out 261 00:16:22,960 --> 00:16:28,880 Speaker 1: of the marketplace. The real interesting opportunity is that as 262 00:16:29,000 --> 00:16:33,560 Speaker 1: more consumers, particularly younger consumers, forgo pay TV or cut 263 00:16:33,600 --> 00:16:37,840 Speaker 1: the chord, our free over the air television networks become 264 00:16:38,120 --> 00:16:42,040 Speaker 1: the best way for Madison Avenue to reach those consumers 265 00:16:42,080 --> 00:16:46,360 Speaker 1: because they're spending time with spot services which are commercial free, 266 00:16:46,880 --> 00:16:50,640 Speaker 1: and they're spending time with free ad supported television over broadcast, 267 00:16:50,960 --> 00:16:53,920 Speaker 1: and we will in on a grid on your smart TV, 268 00:16:54,360 --> 00:16:57,120 Speaker 1: and it just looks like TV. That's right, it just 269 00:16:57,160 --> 00:16:59,960 Speaker 1: looks like TV. The consumer doesn't care whether they're watching 270 00:17:00,040 --> 00:17:04,200 Speaker 1: it off of what transmitter. You know. That's that's sort 271 00:17:04,240 --> 00:17:07,159 Speaker 1: of like parsing. You know, whether you are watching a 272 00:17:07,280 --> 00:17:11,080 Speaker 1: video on YouTube from WiFi or five G or four G. 273 00:17:11,600 --> 00:17:13,760 Speaker 1: None of that really matters anymore at this point. The 274 00:17:13,800 --> 00:17:16,640 Speaker 1: bottom line is I'm enjoying the content. And so we've 275 00:17:16,680 --> 00:17:22,080 Speaker 1: really spent the last several years putting together networks that 276 00:17:22,880 --> 00:17:28,720 Speaker 1: are programs specifically to attract niche demographics, and we'll continue 277 00:17:28,760 --> 00:17:32,439 Speaker 1: to launch uh those networks in the over the air marketplace. 278 00:17:32,520 --> 00:17:36,720 Speaker 1: At this point, you know, we have a really dominant position. Uh. 279 00:17:36,760 --> 00:17:38,320 Speaker 1: If you if you were to be in one of 280 00:17:38,320 --> 00:17:41,159 Speaker 1: our local markets, for example, and I'll just use uh 281 00:17:41,600 --> 00:17:45,119 Speaker 1: Detroit as an example, there might be twenty five to 282 00:17:45,240 --> 00:17:49,040 Speaker 1: thirty over the year channels that the consumer has access to. 283 00:17:49,359 --> 00:17:53,160 Speaker 1: Now ours are already the biggest. They're they're they're they're 284 00:17:53,200 --> 00:17:56,480 Speaker 1: all Nielsen rated, or they're you know, they're they're the 285 00:17:56,560 --> 00:18:00,719 Speaker 1: most dominant in audience size. And you look at that 286 00:18:00,840 --> 00:18:05,280 Speaker 1: twenty five or thirty channels Scripts has between our local 287 00:18:05,359 --> 00:18:08,919 Speaker 1: stations and our national networks. You know, we will buy 288 00:18:09,000 --> 00:18:16,199 Speaker 1: July have uh eight channels in Detroit, for example. So 289 00:18:16,240 --> 00:18:20,840 Speaker 1: you're really talking about a fairly dominant share of Mart. 290 00:18:21,680 --> 00:18:24,160 Speaker 1: It's a lot of share of the of the marketplace 291 00:18:24,320 --> 00:18:26,600 Speaker 1: and a and a really terrific opportunity for us to 292 00:18:26,640 --> 00:18:31,320 Speaker 1: serve advertisers with the demographics they're seeking. And do you 293 00:18:31,359 --> 00:18:34,200 Speaker 1: have do you get broad m v p D distribution 294 00:18:34,320 --> 00:18:37,320 Speaker 1: of those channels or does that not matter? So some 295 00:18:37,400 --> 00:18:40,320 Speaker 1: of our channels have MVPD distribution and some of them don't. 296 00:18:40,359 --> 00:18:44,520 Speaker 1: It doesn't you know, obviously, the more distribution you have matter, 297 00:18:45,080 --> 00:18:49,000 Speaker 1: it's gonna matter. So Ion, for example, UM is carried 298 00:18:49,119 --> 00:18:52,400 Speaker 1: on virtually all of the m v p ds as 299 00:18:52,400 --> 00:18:55,840 Speaker 1: a result of must carry right, but some of the 300 00:18:56,000 --> 00:18:59,040 Speaker 1: some of the other stations are in different different situations. 301 00:18:59,040 --> 00:19:01,280 Speaker 1: In some cases we have MVB the carriage, in some 302 00:19:01,359 --> 00:19:04,240 Speaker 1: cases we don't. It just really depends. Our goal, though, 303 00:19:04,320 --> 00:19:07,239 Speaker 1: is to continue to drive greater distribution so that we 304 00:19:07,280 --> 00:19:11,560 Speaker 1: can be wherever the consumer wants to watch Spot subscription 305 00:19:11,640 --> 00:19:16,960 Speaker 1: video on demand services UM. That's UM. That's a really expensive, 306 00:19:17,160 --> 00:19:22,080 Speaker 1: high risk knife fight going on among content creators. And 307 00:19:22,160 --> 00:19:26,080 Speaker 1: it's going to benefit us because we have continued to 308 00:19:26,119 --> 00:19:30,760 Speaker 1: see what happens when the consumer loads up incremental cost. 309 00:19:31,400 --> 00:19:35,119 Speaker 1: As they add more cost, they become aware that free 310 00:19:35,160 --> 00:19:37,840 Speaker 1: over the year television is an efficient pairing for it. 311 00:19:38,440 --> 00:19:40,399 Speaker 1: The other the other thing I always think of. I mean, 312 00:19:40,440 --> 00:19:42,639 Speaker 1: I think about, you know, the evenings my wife and 313 00:19:42,680 --> 00:19:46,280 Speaker 1: I spend on the couch. You know, I love the 314 00:19:46,359 --> 00:19:49,840 Speaker 1: subscription video on demand services. Um that I have to admit, 315 00:19:50,280 --> 00:19:52,040 Speaker 1: um that it's starting to feel a little bit like 316 00:19:52,040 --> 00:19:54,879 Speaker 1: a content blood. And every once in a while I 317 00:19:54,880 --> 00:19:57,159 Speaker 1: find myself sitting on the couch and staring at the 318 00:19:57,200 --> 00:20:00,879 Speaker 1: Netflix screen or flipping over to lipping over to Prime 319 00:20:01,080 --> 00:20:04,320 Speaker 1: or Hulu, and I'm almost paralyzed, like what do I 320 00:20:04,359 --> 00:20:07,840 Speaker 1: want to start next? And sometimes I just want to 321 00:20:08,280 --> 00:20:12,399 Speaker 1: lean back, flip around and enjoy something that comes to me. 322 00:20:12,680 --> 00:20:16,639 Speaker 1: And that's the opportunity in the free ad supported television space. 323 00:20:16,680 --> 00:20:20,399 Speaker 1: And that's why consumers are flocking to plugging in digital 324 00:20:20,440 --> 00:20:23,760 Speaker 1: antennas and recognizing that, you know, sometimes you want to 325 00:20:23,760 --> 00:20:28,400 Speaker 1: watch something comfortable, and you know, that's that's the that's 326 00:20:28,560 --> 00:20:32,560 Speaker 1: what's behind really what we expect to be a continued 327 00:20:32,600 --> 00:20:36,720 Speaker 1: growth opportunity on our network side, and I on media. 328 00:20:36,800 --> 00:20:40,879 Speaker 1: Of course, buying those sixties some stations brought you also 329 00:20:41,040 --> 00:20:44,720 Speaker 1: a lot of bandwidth to carry and distribute your your 330 00:20:45,119 --> 00:20:48,280 Speaker 1: subchannels or multicast networks or whatever you want to call them. 331 00:20:48,280 --> 00:20:51,400 Speaker 1: And I know that that they brought you some technical 332 00:20:51,440 --> 00:20:55,879 Speaker 1: capabilities that you didn't have before. So there was precisely 333 00:20:55,880 --> 00:21:01,040 Speaker 1: I mean, we're distributing our programming streams over broadcast spectrum, 334 00:21:01,080 --> 00:21:04,520 Speaker 1: and now our company is the largest holder of broadcast 335 00:21:04,560 --> 00:21:07,200 Speaker 1: spectrum in the company in the country, and I would 336 00:21:07,240 --> 00:21:11,000 Speaker 1: say we're the most efficient at monetizing that broadcast spectrum 337 00:21:11,040 --> 00:21:14,520 Speaker 1: because you know will be uh, you know, eight nine 338 00:21:14,880 --> 00:21:20,480 Speaker 1: networks deep soon. When you think about uh that ecosystem 339 00:21:20,480 --> 00:21:24,320 Speaker 1: where that electronic program guide from the consumer's perspective, you know, 340 00:21:24,600 --> 00:21:27,280 Speaker 1: you've got a lot of programming coming off of all 341 00:21:27,320 --> 00:21:31,439 Speaker 1: of our transmitters that um that is that has delivered 342 00:21:31,520 --> 00:21:35,159 Speaker 1: ubiquitously into the homes of you know that that fifty 343 00:21:35,160 --> 00:21:40,399 Speaker 1: million Americans and growing. M No, it's interesting, and you 344 00:21:40,480 --> 00:21:43,040 Speaker 1: also have a very interesting partner in the ion track 345 00:21:43,280 --> 00:21:46,960 Speaker 1: transaction in Berkshire half away. Can you at all characterized 346 00:21:47,000 --> 00:21:49,520 Speaker 1: sort of what the what the appeal of this transaction 347 00:21:49,680 --> 00:21:54,080 Speaker 1: was from the Berkshire perspective. Well, I think Berkshire recognized 348 00:21:54,840 --> 00:21:58,359 Speaker 1: the opportunity around the economics of this transaction, and I 349 00:21:58,400 --> 00:22:02,120 Speaker 1: think they like to see company is that have near 350 00:22:02,240 --> 00:22:07,640 Speaker 1: term operating discipline but long term value creation aspirations and goals, 351 00:22:07,960 --> 00:22:11,040 Speaker 1: and that's exactly we have Scripts operates. I also know 352 00:22:11,119 --> 00:22:15,359 Speaker 1: Berkshire UM does like doing business with family controlled companies, 353 00:22:15,440 --> 00:22:17,840 Speaker 1: you know, Scripts as public but family controlled. And the 354 00:22:17,840 --> 00:22:20,159 Speaker 1: Script's family has been at this for a hundred and 355 00:22:20,240 --> 00:22:24,240 Speaker 1: forty two years, incredibly committed to this company, and they 356 00:22:24,320 --> 00:22:27,040 Speaker 1: are and Berkshire are long holders. They like to be 357 00:22:27,160 --> 00:22:30,640 Speaker 1: invested with people who themselves are invested in the business, 358 00:22:31,000 --> 00:22:33,160 Speaker 1: and I think all of that comes together. The other 359 00:22:33,200 --> 00:22:35,960 Speaker 1: thing I would say my sense of things is UM 360 00:22:36,040 --> 00:22:39,960 Speaker 1: they understand the television ecosystem and they also understand the 361 00:22:40,040 --> 00:22:44,640 Speaker 1: wireless and spectrum ecosystem, having made investments in both of these. 362 00:22:44,680 --> 00:22:47,400 Speaker 1: You know, they own w p l G in Miami, 363 00:22:47,520 --> 00:22:50,119 Speaker 1: which means they have an intimate understanding of the value 364 00:22:50,240 --> 00:22:53,159 Speaker 1: of local television and what's at play there. They are 365 00:22:53,200 --> 00:22:56,239 Speaker 1: also the nations, if not the nation's the nation, one 366 00:22:56,240 --> 00:23:01,560 Speaker 1: of the nation's largest television advertisers in their ownership of Geico, right, 367 00:23:01,880 --> 00:23:05,959 Speaker 1: so they also recognized exactly where television shines. I mean, 368 00:23:05,960 --> 00:23:09,680 Speaker 1: there is no other medium that does an effective job 369 00:23:09,760 --> 00:23:15,160 Speaker 1: of um, you know, selling cars, of converting people from 370 00:23:15,160 --> 00:23:19,040 Speaker 1: one wireless carrier to the next, of of getting the 371 00:23:19,119 --> 00:23:22,640 Speaker 1: cash registered to ring and television. I think they understood 372 00:23:22,680 --> 00:23:25,879 Speaker 1: the value of journalism and and our company's commitment to 373 00:23:26,400 --> 00:23:28,880 Speaker 1: the fourth of State, the defense of the First Amendment, 374 00:23:28,960 --> 00:23:31,320 Speaker 1: and the service to the communities where we operate. And 375 00:23:31,320 --> 00:23:34,080 Speaker 1: I think they appreciated all of that, along of course 376 00:23:34,119 --> 00:23:39,160 Speaker 1: with the the economics that this transaction UH provided for 377 00:23:39,320 --> 00:23:42,840 Speaker 1: transformation for the scripts for the U Scripts Company. Adam 378 00:23:42,880 --> 00:23:45,160 Speaker 1: tell us a little bit about what about your background 379 00:23:45,200 --> 00:23:48,600 Speaker 1: and what brought you to script. So I'm a journalist 380 00:23:48,680 --> 00:23:52,040 Speaker 1: by trade. I was born and raised in Los Angeles. 381 00:23:52,040 --> 00:23:55,240 Speaker 1: I attended U C L A UM and UH started 382 00:23:55,280 --> 00:23:57,439 Speaker 1: working at a at a radio station when I was 383 00:23:57,440 --> 00:23:59,480 Speaker 1: in high school, a radio station called k g I 384 00:23:59,640 --> 00:24:03,080 Speaker 1: L UH out in the out in the valley. UM 385 00:24:03,200 --> 00:24:08,040 Speaker 1: and then went right into television after UM. Frankly, you know, 386 00:24:08,119 --> 00:24:10,480 Speaker 1: losing my job at kg I L when when they 387 00:24:10,480 --> 00:24:13,600 Speaker 1: when they did a format change, which is not uncommon, 388 00:24:13,640 --> 00:24:16,040 Speaker 1: I guess in the radio business, and I worked in 389 00:24:16,080 --> 00:24:20,640 Speaker 1: Los Angeles television news rooms, mostly doing investigative journalism. For 390 00:24:20,960 --> 00:24:23,840 Speaker 1: the first several years of my career. I worked also 391 00:24:23,920 --> 00:24:27,720 Speaker 1: for the CBS O and O in Chicago w BBM, 392 00:24:28,000 --> 00:24:31,200 Speaker 1: and I found myself working for Scripts as a a 393 00:24:31,280 --> 00:24:34,359 Speaker 1: sort of a consultant um to help them start up 394 00:24:34,359 --> 00:24:38,399 Speaker 1: an investigative team in Phoenix. And at Scripts, I found 395 00:24:38,400 --> 00:24:44,200 Speaker 1: a company incredibly committed to journalism, committed to the highest 396 00:24:44,280 --> 00:24:49,960 Speaker 1: form of ethics, objective quality journalism. It was exactly, you know, 397 00:24:50,080 --> 00:24:53,840 Speaker 1: the kind of storytelling that I that I enjoyed, long form, 398 00:24:54,200 --> 00:24:59,159 Speaker 1: long form investigative journalism. And when my wife was graduating 399 00:24:59,240 --> 00:25:02,840 Speaker 1: from business school, we knew that we should be in 400 00:25:02,880 --> 00:25:04,800 Speaker 1: the same city because I was sort of commuting back 401 00:25:04,840 --> 00:25:08,919 Speaker 1: and forth from from Phoenix to UM Chicago and she 402 00:25:09,080 --> 00:25:12,680 Speaker 1: was in Chicago at at Kellogg and UH and so 403 00:25:13,240 --> 00:25:16,159 Speaker 1: UH Procter and Gamble offered her a job here in Cincinnati, 404 00:25:16,240 --> 00:25:19,560 Speaker 1: and the Scripts corporate office offered me a job overseeing 405 00:25:19,960 --> 00:25:24,720 Speaker 1: investigations for what at the time was our nine station 406 00:25:25,280 --> 00:25:29,119 Speaker 1: television station group. Right from from there, I I, you know, 407 00:25:29,200 --> 00:25:32,560 Speaker 1: I had the opportunity to broaden my responsibility to all 408 00:25:32,600 --> 00:25:36,120 Speaker 1: of News UH and then UM spend some time outside 409 00:25:36,119 --> 00:25:40,080 Speaker 1: of our television business overseeing content and marketing for our 410 00:25:40,119 --> 00:25:44,400 Speaker 1: interactive media division, and then in UM in two thousand 411 00:25:44,359 --> 00:25:46,960 Speaker 1: and eight, when we were spending away the Script's networks, 412 00:25:47,560 --> 00:25:49,600 Speaker 1: you know, I was sort of given the option, do 413 00:25:49,640 --> 00:25:52,960 Speaker 1: you want to continue with the interactive businesses or do 414 00:25:53,000 --> 00:25:55,280 Speaker 1: you want to go back to work on the journalism side. 415 00:25:55,400 --> 00:25:57,359 Speaker 1: For me, it was a very obvious choice. I'm a 416 00:25:57,440 --> 00:26:00,879 Speaker 1: journalist by nature and really love them. We have to 417 00:26:01,000 --> 00:26:05,119 Speaker 1: the mission, and so I came back to the broadcast 418 00:26:05,119 --> 00:26:10,640 Speaker 1: division and oversaw interactive ultimately became the chief Digital Officer 419 00:26:10,720 --> 00:26:15,160 Speaker 1: for the company, overseeing the digital assets for our newspapers 420 00:26:15,240 --> 00:26:19,560 Speaker 1: and our television stations and UM back in two thousand 421 00:26:20,000 --> 00:26:24,200 Speaker 1: uh sixteen, I was named the successor CEO and took 422 00:26:24,240 --> 00:26:26,280 Speaker 1: over in two thousand seventeen. And it's been a really 423 00:26:26,440 --> 00:26:29,000 Speaker 1: it's been a wild ride. Scripts as an incredible company, 424 00:26:29,520 --> 00:26:31,760 Speaker 1: and it's been a humbling experience to be able to 425 00:26:31,800 --> 00:26:35,680 Speaker 1: lead our six thousand employees dedicated to you know, informing, 426 00:26:35,880 --> 00:26:46,160 Speaker 1: engaging and entertaining people across the nation. Thanks for listening. 427 00:26:46,680 --> 00:26:49,360 Speaker 1: Be sure to give us a review at Apple podcasts 428 00:26:49,640 --> 00:26:52,359 Speaker 1: we love to hear from listeners, and be sure to 429 00:26:52,440 --> 00:26:55,480 Speaker 1: tune in next week for another episode of Strictly Business. 430 00:27:00,240 --> 00:27:03,600 Speaker 1: They can be the thing did him