WEBVTT - Can social media be fun (and sexy) again? 0:00:00.040 --> 0:00:02.560 It's just it's like thirst trap kind of content a 0:00:02.640 --> 0:00:04.160 thirst trap at Violet right now. 0:00:04.360 --> 0:00:07.160 This is just I'm trying to explain it to people. 0:00:07.280 --> 0:00:10.040 We embrace it. Yeah, Look, we're eighteen and over. We 0:00:10.039 --> 0:00:12.600 can be a little edgy and risque, so why not. 0:00:13.039 --> 0:00:14.960 Yeah, Like, because what I just looked at, I mean, 0:00:15.200 --> 0:00:17.280 you look hot your ais ai. 0:00:17.440 --> 0:00:20.960 It's definitely like yeah, I mean you're a I see 0:00:21.000 --> 0:00:23.639 other people's ayes. I'm just like, wow, it's so good. 0:00:23.640 --> 0:00:25.919 But it's not that that doesn't look like them. Yeah, 0:00:26.000 --> 0:00:28.760 it's just this kind of like a bit more polished, like, 0:00:28.840 --> 0:00:31.360 oh what I look like when I, you know, do 0:00:31.480 --> 0:00:32.640 my hair and wear makeup for me? 0:00:32.680 --> 0:00:35.000 It is like before kids, you know, before having a child. 0:00:39.120 --> 0:00:41.800 I'm Lori Siegel and you're listening to Mostly Human, a 0:00:41.840 --> 0:00:46.720 tech podcast through a human lens. Amy. I'm so happy 0:00:46.800 --> 0:00:50.479 to have you here and like full disclosure, we are friends, yes, 0:00:50.520 --> 0:00:54.920 And how we became friends is we met at? Was 0:00:54.920 --> 0:00:57.680 it it was in Lisbon right at a tech conference? 0:00:57.760 --> 0:00:58.320 Was it? Actually? 0:00:58.360 --> 0:01:00.960 I think it might have been in London. Yes. 0:01:01.400 --> 0:01:05.080 I feel like you are my person at tech confervents. Yeah, 0:01:05.240 --> 0:01:08.120 where I always need a safe space and someone in 0:01:08.160 --> 0:01:11.560 a corner who can like be like a breath of 0:01:11.600 --> 0:01:14.959 fresh air with all the tech bros. And honestly, that 0:01:15.160 --> 0:01:16.960 is you, And I feel like it kind of says 0:01:17.000 --> 0:01:17.800 something about you. 0:01:18.040 --> 0:01:21.759 That's very sweet. I appreciate that. I feel the same 0:01:21.760 --> 0:01:23.720 way where you just have this kind of like I 0:01:23.720 --> 0:01:27.360 feel like we just met and just immediately clicked as friends. 0:01:27.640 --> 0:01:31.400 And I mean, your background is also fascinating. So we 0:01:31.480 --> 0:01:33.559 just had a lot to chat about when it came 0:01:33.640 --> 0:01:36.520 to just the tech world in general. 0:01:36.400 --> 0:01:38.880 Will you go into these tech circles and oftentimes, not 0:01:38.920 --> 0:01:40.959 to be cliche, it's just like all dudes talking about 0:01:41.040 --> 0:01:44.160 dude things and not really the human way into things 0:01:44.280 --> 0:01:47.880 or and we initially always just had interesting conversations about 0:01:47.920 --> 0:01:51.280 the state of technology, about all the things kind of happening, 0:01:51.280 --> 0:01:53.480 and it always just felt a little bit different. So 0:01:53.880 --> 0:01:57.040 I'm glad to have you here, especially we've been doing 0:01:57.080 --> 0:02:02.080 so much, so much dark stuff artificial intelligence and what 0:02:02.160 --> 0:02:04.840 happens when you lose consent online and how AI can 0:02:04.880 --> 0:02:08.480 be misused and so to think about how it can 0:02:08.480 --> 0:02:11.040 actually be used to benefit and how we can have 0:02:11.120 --> 0:02:14.440 more ownership. Seems like you're like our perfect guest for this. 0:02:15.000 --> 0:02:18.959 Thank you so Okay, So you have such an interesting background, 0:02:18.960 --> 0:02:20.360 which we're going to get into, but I want to 0:02:20.400 --> 0:02:23.680 just start to talk by talking about Violet. 0:02:23.720 --> 0:02:24.800 This is your new venture. 0:02:25.120 --> 0:02:27.080 I know you're kind of the tagline for it is 0:02:27.120 --> 0:02:29.400 it's like the HBO of social media. 0:02:30.120 --> 0:02:31.200 Tell us a little bit about it. 0:02:31.360 --> 0:02:35.080 Yeah, So Violet I co founded with my business partner, 0:02:35.240 --> 0:02:39.079 Kaylee Magder. We've been working on it. Honestly since twenty 0:02:39.560 --> 0:02:42.040 end of twenty four, twenty twenty five. It was our 0:02:42.520 --> 0:02:45.919 full time venture when we raised money, did the whole thing, 0:02:46.120 --> 0:02:49.520 and then we just launched in April of this year. 0:02:49.960 --> 0:02:50.800 And Violet's an. 0:02:50.720 --> 0:02:54.920 Eighteen and over platform where anyone can monetize content and 0:02:54.960 --> 0:02:58.400 build a community. We really took the best part of 0:02:58.680 --> 0:03:02.440 social media and create platforms and put them into one 0:03:02.520 --> 0:03:06.600 new experience. So, you know, I grew up, you know, 0:03:06.680 --> 0:03:09.279 to date myself a little bit in like the MySpace 0:03:09.360 --> 0:03:13.760 era where social media was much more social and fun, 0:03:14.320 --> 0:03:16.600 and as did my business partner, and as we were 0:03:16.680 --> 0:03:20.000 kind of like ideating like, oh, should we do something 0:03:20.040 --> 0:03:23.520 in this space? You know, it really came down to 0:03:23.560 --> 0:03:27.160 our own frustrations with you know, how the current state 0:03:27.200 --> 0:03:29.520 of social media is meaning it. 0:03:29.560 --> 0:03:31.160 To a lot of doom scrolling. 0:03:31.200 --> 0:03:34.360 There's a lot of seeing content that you know, miners 0:03:34.400 --> 0:03:37.000 shouldn't see or even we shouldn't see that. You know, 0:03:37.120 --> 0:03:39.680 we don't know what's going to always be shown to us. 0:03:40.280 --> 0:03:43.440 And you know, we wanted something fun. We wanted to 0:03:43.480 --> 0:03:46.200 like see content from people we care about. We wanted 0:03:46.200 --> 0:03:49.920 to you know, have that you know, surprise and delight 0:03:50.040 --> 0:03:54.600 of discovery back into social media. We're eighteen and over, 0:03:54.920 --> 0:03:58.560 so we do allow for topless content. So that's where 0:03:58.600 --> 0:04:01.640 we've been dubbed, you know, the h social media. 0:04:01.760 --> 0:04:04.920 But there's nothing fully new, there's nothing explicit. 0:04:05.440 --> 0:04:09.160 You know, we take the stance that social media, especially 0:04:09.200 --> 0:04:12.880 when monetizations involved, should be for adults. 0:04:12.920 --> 0:04:15.160 I love that you just mentioned MySpace, and I'm also 0:04:15.280 --> 0:04:18.720 I guess going to date myself because I loved MySpace. 0:04:19.360 --> 0:04:21.640 I was like the girl that like wrote poems on 0:04:21.680 --> 0:04:24.480 MySpace and of course like Emo Laurie like I had. 0:04:24.480 --> 0:04:25.240 I just it was. 0:04:25.200 --> 0:04:26.360 Such a cool community. 0:04:26.400 --> 0:04:31.320 But it's actually MySpace predated Facebook and all. Just like 0:04:31.400 --> 0:04:33.359 it was really kind of how we grew up with 0:04:33.400 --> 0:04:37.080 social media. It felt really different when I first got 0:04:37.120 --> 0:04:39.839 into social media. It just felt like this was really 0:04:39.880 --> 0:04:42.360 interesting and it was cool and it brought you closer 0:04:42.400 --> 0:04:45.480 with your friends, and it felt like a little bit 0:04:45.480 --> 0:04:47.720 punk rock. It just felt like a different time and 0:04:47.720 --> 0:04:49.719 that was like, God, I feel so old saying this, 0:04:49.800 --> 0:04:51.720 but this was like fifteen, almost like twenty, like. 0:04:51.720 --> 0:04:52.640 Early two thousand. 0:04:52.839 --> 0:04:55.840 Yeah, things were so different then. Online you had these 0:04:55.880 --> 0:04:59.159 platforms just emerging before they've what you know, before what 0:04:59.160 --> 0:05:01.920 they've evolved into now, which no one at the time, 0:05:02.560 --> 0:05:03.640 what have ever guessed? 0:05:03.839 --> 0:05:08.320 Yeah, were you growing up? What was your like gateway 0:05:08.360 --> 0:05:09.760 into tech? Was it MySpace? 0:05:09.960 --> 0:05:14.520 Like now you're like a tech CEO now, So growing up. 0:05:14.480 --> 0:05:16.600 Was there something that was like your gateway? I guess 0:05:16.680 --> 0:05:18.160 mine was like a TAMAGATCHI does that? 0:05:18.480 --> 0:05:21.159 I was gonna say Nintendo sixty four, Okay, maybe no, 0:05:21.200 --> 0:05:22.160 it's super Nintendo. 0:05:22.440 --> 0:05:23.720 Really date myself, like. 0:05:23.920 --> 0:05:26.839 You know, I just grew up on you know, different 0:05:26.920 --> 0:05:28.080 video games, a game Boy. 0:05:28.160 --> 0:05:29.520 I had an Original Game Boy. 0:05:30.360 --> 0:05:34.359 I think there's something about new technology that I've always 0:05:34.400 --> 0:05:36.240 just naturally gravitated towards. 0:05:36.400 --> 0:05:37.080 Yeah. Same. 0:05:37.160 --> 0:05:39.159 I remember in college it was like I was one 0:05:39.200 --> 0:05:41.320 of the first to get an iPhone and people are like, 0:05:41.320 --> 0:05:43.880 that's so weird, what is that? And God, again, I 0:05:43.920 --> 0:05:45.880 just feel like I'm like an old person talking to 0:05:45.920 --> 0:05:48.080 someone at this moment, but like, but it was, there's 0:05:48.120 --> 0:05:50.400 something about kind of new technology and something about you 0:05:50.440 --> 0:05:54.159 that I've always thought was really interesting. And I know 0:05:54.240 --> 0:05:56.880 this as your friend, but also as I was looking 0:05:56.920 --> 0:06:00.000 through your history and really understanding it is like you 0:06:00.000 --> 0:06:03.240 you are an edge person too, Like you like the 0:06:03.360 --> 0:06:07.840 edges before they become the center. You before Violet, you 0:06:08.080 --> 0:06:11.920 were the CEO of OnlyFans, so adult content. This kind 0:06:11.920 --> 0:06:13.440 of felt like it was a bit on the edges. 0:06:13.520 --> 0:06:15.800 Before that, it was cannabis. You were opening up a 0:06:15.839 --> 0:06:21.200 cannabis cafe in Los Angeles. 0:06:19.560 --> 0:06:21.400 Things that you know might be hard to explain to 0:06:21.440 --> 0:06:22.039 mom and dad. 0:06:23.000 --> 0:06:24.360 What was it? 0:06:24.640 --> 0:06:26.520 What is it about the edges that interest you? 0:06:26.920 --> 0:06:30.240 Well, you say edge, I say forefront. You know, being 0:06:30.279 --> 0:06:33.560 on the forefront, that's new, what's interesting. You know, I 0:06:33.800 --> 0:06:37.120 kind of naturally gravitate towards what's up and coming, what 0:06:37.240 --> 0:06:40.919 might be considered a little bit taboo before it hits 0:06:41.000 --> 0:06:43.000 much more of mainstream culture. 0:06:43.839 --> 0:06:44.039 You know. 0:06:44.240 --> 0:06:47.680 I I'm not sure where that comes from in terms of 0:06:47.800 --> 0:06:52.400 if it's probably just a natural interest curiosity. Professionally, I've 0:06:52.720 --> 0:06:56.679 worked in a range of industries from fashion, CpG, tech, 0:06:57.240 --> 0:07:01.320 and the common thread throughout everything is really just like, oh, 0:07:01.440 --> 0:07:04.520 what's new, what's up and coming. I think there's something 0:07:05.000 --> 0:07:09.120 very exciting about that and also having that kind of 0:07:09.200 --> 0:07:12.960 eye or insight into what could that potentially be. And 0:07:13.000 --> 0:07:16.400 while it's controversial to others it, you know, fast forward 0:07:16.400 --> 0:07:20.880 a few years, it's much more mainstream and loses a 0:07:20.880 --> 0:07:23.360 bit of that stigma to it. 0:07:23.800 --> 0:07:26.360 Yeah, I mean, And so going back, you were born 0:07:26.360 --> 0:07:28.040 in Mumbai, you were raised in Virginia. 0:07:28.520 --> 0:07:32.720 An only child, I am an holy child. Your parents 0:07:32.720 --> 0:07:33.320 are immigrants. 0:07:33.360 --> 0:07:37.840 I'm curious did their journey impact your career aspirations at all. 0:07:37.960 --> 0:07:40.360 So, actually, I don't think I've talked about this publicly, 0:07:40.480 --> 0:07:45.640 but I'm adopted from India. My father's Indiana and my 0:07:45.720 --> 0:07:50.440 mom's American. But just grown up, I've obviously very pronounced 0:07:51.640 --> 0:07:54.480 I like to say la accent. But you know, I 0:07:54.520 --> 0:07:59.120 think having parents from a different background, and also, you know, 0:07:59.280 --> 0:08:02.120 most places is that I've lived like, there's not a 0:08:02.240 --> 0:08:05.040 ton of diversity. Yeah, you know, so I think that 0:08:05.120 --> 0:08:07.360 starts to shape your outlook. 0:08:06.880 --> 0:08:08.120 On how you see things. 0:08:08.600 --> 0:08:11.120 And now even in my adult life, I find like, oh, 0:08:11.200 --> 0:08:14.040 I have so many more South Asian friends than I 0:08:14.120 --> 0:08:16.880 ever did growing up, because there just weren't, you know, 0:08:17.040 --> 0:08:19.080 various different types of people around. 0:08:19.360 --> 0:08:19.600 Yeah. 0:08:19.600 --> 0:08:22.880 And I mean especially it's so funny because I think 0:08:23.280 --> 0:08:25.840 so many journalists, when you're like looking at this, call 0:08:25.880 --> 0:08:30.040 your background as a taxio non traditional because it seems 0:08:30.080 --> 0:08:32.040 as though, like so many of the people we see 0:08:32.040 --> 0:08:35.200 in these roles in technology feel a little bit similar 0:08:35.320 --> 0:08:38.280 or have similar backgrounds. But I do find it's really 0:08:38.360 --> 0:08:43.440 interesting when you meet people who grew up in places 0:08:43.520 --> 0:08:45.600 where they might not have felt like they always fit 0:08:45.880 --> 0:08:47.679 or it felt like there was something that was always 0:08:47.720 --> 0:08:50.000 the same. I remember growing up the only Jewish girl 0:08:50.080 --> 0:08:51.840 a very Christian, conservative. 0:08:51.280 --> 0:08:53.240 Southern school where there was a lack of diversity. 0:08:53.520 --> 0:08:57.040 My whole career has been spent saying, Okay, how do 0:08:57.080 --> 0:08:59.760 we get more people involved, or that perspective is so 0:08:59.840 --> 0:09:01.880 much more interesting, or that it feels like it's like 0:09:01.920 --> 0:09:05.320 a frustration that actually ended up being a fuel to 0:09:05.320 --> 0:09:06.080 some degree for you. 0:09:06.160 --> 0:09:07.240 I completely agree. 0:09:07.280 --> 0:09:10.680 I mean, I remember when I was turning thirteen and 0:09:10.720 --> 0:09:13.320 my birthday of party was a whole party, and I 0:09:13.440 --> 0:09:16.400 lived in a you know, very predominantly Jewish area and 0:09:16.520 --> 0:09:19.000 went to nothing but bar batmans, was every weekend. 0:09:19.120 --> 0:09:21.920 I was like, my birthday really stucks. 0:09:22.360 --> 0:09:23.320 That's really funny. 0:09:23.640 --> 0:09:25.640 Well I grew up where no one had gone to 0:09:25.720 --> 0:09:27.640 a bar movements, Well I was the only bat mits. 0:09:27.679 --> 0:09:30.480 When they came to they had no idea what it was. 0:09:30.600 --> 0:09:33.720 So that's that's really interesting, Okay. 0:09:33.800 --> 0:09:34.160 And so. 0:09:36.080 --> 0:09:38.800 You end up you tell me, let's start with a 0:09:38.920 --> 0:09:39.760 cannabis cafe. 0:09:40.040 --> 0:09:40.439 Okay. 0:09:40.800 --> 0:09:43.440 So before joining only Fans, you helped launch one of 0:09:43.440 --> 0:09:47.720 Los Angeles's first cannabis cafes. I mean, this is post legalization, 0:09:47.840 --> 0:09:50.760 but I'm sure at the time the camp this industry 0:09:50.880 --> 0:09:54.600 was heavily regulated. This probably wasn't the easiest of things. 0:09:55.120 --> 0:09:56.840 What did you learn from that experience? How'd you get 0:09:56.880 --> 0:09:57.200 into that? 0:09:57.800 --> 0:10:00.120 So I got into it working for with a and 0:10:00.360 --> 0:10:04.280 in the sector, and they were opening a establishment in 0:10:04.320 --> 0:10:08.920 West Hollywood which was very friendly to cannabis overall. And 0:10:09.280 --> 0:10:12.400 this was like twenty eighteen twenty nineteen at the time, 0:10:12.600 --> 0:10:16.360 so you know, there were dispensaries all over LA the 0:10:16.440 --> 0:10:20.000 way that you see liquor stores a lot of places. 0:10:19.520 --> 0:10:20.320 In the US. 0:10:20.440 --> 0:10:22.520 So you know, there were tons of these kind of 0:10:22.559 --> 0:10:25.880 like cool brands popping up. And also to give context 0:10:26.000 --> 0:10:28.920 my background, I worked with Red Bull before being in cannabis. 0:10:28.960 --> 0:10:31.880 That's kind of again like a little edgy being on 0:10:31.920 --> 0:10:36.240 the forefront. And with that business there's a lot of 0:10:36.280 --> 0:10:40.160 regulation you must be twenty one to consume. Also a 0:10:40.160 --> 0:10:44.600 lot of misconceptions like what where you know, people think like, oh, 0:10:44.679 --> 0:10:47.160 this is you know, is gonna cause to have a 0:10:47.160 --> 0:10:49.960 lot of like bad actors around, or you know, there's 0:10:50.040 --> 0:10:51.960 you know, a certain reputation with you know, we all 0:10:52.000 --> 0:10:55.480 grew up with movies about the stoner in high school. 0:10:55.520 --> 0:10:57.880 But really there's tons of people where whether it's a 0:10:57.920 --> 0:11:03.040 medicinal value, recreation, provide some sort of you know, just 0:11:03.120 --> 0:11:06.480 like anxiety relief, Like people are consuming it all the time, 0:11:06.520 --> 0:11:08.840 like you've all been to concerts, Like it's not it's 0:11:08.840 --> 0:11:10.000 not that big of a deal. 0:11:10.240 --> 0:11:14.960 Yeah yeah, And I imagine opening this cafe. 0:11:15.640 --> 0:11:16.439 What did you learn? 0:11:16.880 --> 0:11:19.320 What did you learn about about the industry, What did 0:11:19.320 --> 0:11:20.160 you learn about people? 0:11:20.400 --> 0:11:23.480 We're all really similar and I will say, you know, 0:11:23.640 --> 0:11:25.280 there was something special about that place. 0:11:25.320 --> 0:11:26.760 It's no longer around. 0:11:27.120 --> 0:11:31.320 It shut down during COVID can't have in person establishments, 0:11:31.440 --> 0:11:34.160 even though cannabis was an essential business at the time, 0:11:35.000 --> 0:11:39.080 But there is something special where you're seeing especially in 0:11:39.080 --> 0:11:41.600 West Hollywood, a lot of people know it, you know 0:11:41.679 --> 0:11:43.800 for being you know, such a leader in the gay 0:11:43.840 --> 0:11:46.480 culture and community. But there's also a lot of elderly 0:11:46.520 --> 0:11:49.120 people there and they didn't have anywhere to go. So 0:11:49.160 --> 0:11:52.280 you'd have these locals come over and just you know, 0:11:52.400 --> 0:11:55.480 want to sit have a coffee and a joint. But 0:11:55.520 --> 0:12:01.280 then they'd be sitting next to like a rapper and like. 0:11:59.480 --> 0:12:02.200 Like and like you know, iced out chains. 0:12:02.280 --> 0:12:06.760 But it's just there's something about this, like really unique 0:12:07.040 --> 0:12:11.439 diversity that you don't see everywhere. And I was leading 0:12:11.720 --> 0:12:14.240 marketing for the business at the time, and you know, 0:12:14.320 --> 0:12:17.480 it was covered on the Family Friendly Today show, which 0:12:17.920 --> 0:12:20.400 you know could be considered taboo, but really you're just 0:12:20.440 --> 0:12:23.559 looking at something like, you know, anyone that's older they 0:12:23.640 --> 0:12:26.959 probably were teenagers in the seventies, so it was everywhere. 0:12:27.000 --> 0:12:29.760 So there's something about this, you know, the education of 0:12:29.800 --> 0:12:35.440 how this product is beneficial for a range of people, 0:12:35.640 --> 0:12:38.240 and just again breaking down that misconception of like, O, 0:12:38.240 --> 0:12:42.880 who's actually using this? And you know, when something's regulated, 0:12:43.160 --> 0:12:45.800 there's you know, good ways it can be used. 0:12:46.120 --> 0:12:48.680 I did see some funny little tidbit about how did 0:12:48.800 --> 0:12:51.880 you guys have to like train the waiters to help 0:12:51.920 --> 0:12:54.360 manage any spiraling customers or something. 0:12:55.240 --> 0:12:58.079 You know, there's a huge tricks so someone gets too hot. 0:12:58.440 --> 0:13:01.480 Although it's funny is people think that I'm like, you know, 0:13:01.600 --> 0:13:04.840 just reputationally as someone who's been in vice industries. 0:13:04.960 --> 0:13:07.720 It's like party girl. So like they're like, oh, like 0:13:07.800 --> 0:13:09.800 you probably smoke, you do all this stuff, and I'm like, 0:13:09.920 --> 0:13:12.240 I am the most boring person. 0:13:12.880 --> 0:13:13.720 I don't believe that. 0:13:13.880 --> 0:13:16.800 I feel like you're interesting. Let's talk about OnlyFans. You 0:13:16.880 --> 0:13:19.360 join in twenty twenty as the head of marketing. What 0:13:19.520 --> 0:13:22.480 a year to join OnlyFans. 0:13:21.960 --> 0:13:24.839 Right, Yeah, So I joined as CMO of the business. 0:13:25.320 --> 0:13:28.280 I was based in Los Angeles at the time. Entered 0:13:28.280 --> 0:13:31.719 the company through a mutual friend of the owner, and 0:13:31.920 --> 0:13:34.000 you know, had this real vision of how it's a 0:13:34.040 --> 0:13:39.400 disruptor in entertainment, owning your IP the creator economy, brought 0:13:39.400 --> 0:13:41.960 in a lot of vernacular that wasn't being used at 0:13:41.960 --> 0:13:45.360 the time. Also brought in a lot of relationships and 0:13:45.440 --> 0:13:48.240 new ideas to help, you know, drive the business in 0:13:48.480 --> 0:13:50.840 a direction that they weren't necessarily thinking of at that 0:13:50.960 --> 0:13:51.640 time and. 0:13:51.640 --> 0:13:54.120 Describe what OnlyFans was at the time kind of before 0:13:54.280 --> 0:13:57.520 you kind of got in then and then how that evolved. 0:13:57.800 --> 0:13:59.880 So, like everyone, we kind of were seeing it on 0:14:00.080 --> 0:14:04.640 social media. You saw some girls in bikini sharing like oh, 0:14:04.640 --> 0:14:07.920 follow me here, subscribe to me here, And I was 0:14:07.960 --> 0:14:10.199 just like everyone else, like this looks what is this? 0:14:10.360 --> 0:14:12.320 I'm yeah, you know, as someone who likes to be 0:14:12.440 --> 0:14:15.800 on the edge or the forefront, I'm naturally just curious 0:14:15.880 --> 0:14:17.360 about a new platform. 0:14:17.559 --> 0:14:20.359 So I'm immediately intrigued. 0:14:20.520 --> 0:14:23.360 And you know, it had obviously had the reputation and 0:14:23.440 --> 0:14:26.800 continues to do so for spicy content. But I really 0:14:26.840 --> 0:14:29.040 saw it as being like, oh, this is a true 0:14:29.080 --> 0:14:34.200 disruptor in like creator economy, influencer and how people can 0:14:34.240 --> 0:14:35.360 actually own their ip. 0:14:35.960 --> 0:14:37.160 Yeah you did in want interview. 0:14:37.880 --> 0:14:41.080 Twenty twenty was the year the influencer became the creator. 0:14:41.240 --> 0:14:42.080 Talk to me about that. 0:14:42.760 --> 0:14:45.600 So that's where, Look, we all have phones, we all 0:14:45.840 --> 0:14:49.200 really were all creators. We're all entrepreneurs. Everyone's a multi 0:14:49.240 --> 0:14:53.200 hyphe in it. But at that point it's like influencers 0:14:53.240 --> 0:14:56.480 were at home. Everyone was at home. You're just consuming content, 0:14:56.560 --> 0:14:59.920 whether it was on you know, Twitch, YouTube, only fan 0:15:00.080 --> 0:15:04.400 and any social platform. Everyone's just hungry for content, hungry 0:15:04.440 --> 0:15:07.760 for consumption. So that's where there is this uptick, and 0:15:07.840 --> 0:15:11.960 anyone who is already creating content they went double triple 0:15:12.000 --> 0:15:15.200 time because they just saw like such engagement happening. 0:15:15.480 --> 0:15:19.000 Yeah, it's almost like COVID was just this accelerator for 0:15:19.320 --> 0:15:22.120 so many things. It was a complete shift and the 0:15:22.160 --> 0:15:25.280 way we interacted with each other and the way we 0:15:25.320 --> 0:15:28.120 worked and all of these things, and it did do 0:15:28.240 --> 0:15:32.200 something fundamentally to the creator world that as it evolved 0:15:32.240 --> 0:15:49.720 since then, but completely changed the game. So it's twenty 0:15:49.760 --> 0:15:55.400 twenty one now and you become CEO. The CEO stepped 0:15:55.400 --> 0:15:58.200 down some controversy the platform had said it would ban 0:15:58.320 --> 0:16:02.560 explicit content and a backtrack, and Tim stepped down, You 0:16:02.680 --> 0:16:03.360 stepped up. 0:16:04.120 --> 0:16:06.440 What was going through your mind when you got the 0:16:06.440 --> 0:16:07.920 call that you would be CEO? 0:16:08.200 --> 0:16:10.760 You know, it's it's nice to be and I'm you know, 0:16:10.840 --> 0:16:15.200 forever grateful for being just acknowledged for the work that 0:16:15.280 --> 0:16:18.680 I had done and continue to like support for the business. 0:16:18.800 --> 0:16:21.360 And that's kind of that instance where it's like, oh, 0:16:21.520 --> 0:16:23.560 you know, I didn't realize it at the time, but 0:16:23.720 --> 0:16:26.360 I was the one chiming in with you know, oh, 0:16:26.480 --> 0:16:29.560 let's work with this, let's have this partnership let's do this, 0:16:29.680 --> 0:16:32.200 or you know, there's different emails and scenarios where I'm 0:16:32.320 --> 0:16:35.720 stepping in and sharing you know, opinions, ideas on what 0:16:35.840 --> 0:16:40.000 to do, and also coming into the business so passionately 0:16:40.120 --> 0:16:42.480 of like, oh this is you know a true disruptor. 0:16:42.720 --> 0:16:46.080 Is what led to you know, taking the reins when 0:16:46.320 --> 0:16:49.840 Tim stepped down, and then that's when I really doubled 0:16:49.880 --> 0:16:54.960 down on platform safety, transparency, a lot of those kind 0:16:55.000 --> 0:16:58.480 of core trust in safety fundamentals, which you know when 0:16:58.480 --> 0:17:01.080 we get into Violet, that's really what impacted a lot 0:17:01.080 --> 0:17:04.960 of the foundations of the platform I co founded. 0:17:05.359 --> 0:17:06.760 Was there a learning curve at all? 0:17:07.119 --> 0:17:09.920 Definitely in a sense that a lot of people don't 0:17:09.920 --> 0:17:13.240 know this but only Fans is a UK domiciled business, 0:17:13.840 --> 0:17:16.280 so you know, there's a lot of public affairs learnings. 0:17:16.840 --> 0:17:18.720 You know, we didn't grow up learning about the UK 0:17:18.800 --> 0:17:20.880 government in the US. You know, you have the House 0:17:20.920 --> 0:17:23.520 of Commons, House of Lords, like you know, I remember 0:17:23.600 --> 0:17:26.359 looking at a list as like these sound like Harry 0:17:26.359 --> 0:17:28.080 Potter characters. 0:17:27.520 --> 0:17:30.000 Like I don't know what explain that because there just you. 0:17:30.000 --> 0:17:32.280 Know, everyone goes by like you know, a much more 0:17:32.320 --> 0:17:35.760 formal title. Yeah, you know, things are quite traditional there 0:17:35.920 --> 0:17:39.920 and the biggest learning is seeing you know how the UK, 0:17:40.160 --> 0:17:44.000 especially at the time, was much more on the forefront 0:17:44.200 --> 0:17:49.320 of online safety, especially the age verification, and now that's 0:17:49.600 --> 0:17:51.520 look at the rest of the world. It's caught on 0:17:51.720 --> 0:17:55.119 in terms of these conversations around like oh, what are 0:17:55.200 --> 0:17:58.240 miners being exposed to? Like how can we prevent that? 0:17:58.320 --> 0:18:01.399 Should social media be for any on under sixteen or 0:18:01.440 --> 0:18:02.240 over sixteen? 0:18:02.400 --> 0:18:05.960 So it's really interesting because UK has been ahead, especially 0:18:06.000 --> 0:18:09.280 with deep fake abuse and so many of these issues 0:18:09.280 --> 0:18:10.800 surrounding online safety. 0:18:10.960 --> 0:18:12.560 And it is interesting because. 0:18:12.320 --> 0:18:15.040 During your time there, I saw this threat emerge, like 0:18:15.200 --> 0:18:17.480 you wanted only fans to be known for more than 0:18:17.520 --> 0:18:19.800 just adult content. This is like part of now what 0:18:19.880 --> 0:18:22.240 you're doing at Violet, which we're going to get into. 0:18:23.680 --> 0:18:26.840 Why do you think only fans didn't really make that leap? 0:18:26.960 --> 0:18:30.000 Like what were you frustrated? Like what was that like 0:18:30.320 --> 0:18:33.240 and with some of these priorities and how have you 0:18:33.320 --> 0:18:34.879 kind of like taken that into Violet. 0:18:35.240 --> 0:18:37.320 I feel like it's still, you know, known for a 0:18:37.440 --> 0:18:40.120 range of creators. You're kind of always seeing different news 0:18:40.160 --> 0:18:42.560 articles of like, oh, this person's not only fans, this 0:18:42.640 --> 0:18:45.560 person's doing that. So it's always been known for it, 0:18:45.880 --> 0:18:48.840 but because it does allow for you know, content on 0:18:48.880 --> 0:18:51.560 the spicier side. Yeah, it will you know, have a 0:18:51.560 --> 0:18:54.280 bit of that reputation, which I think is good. That's 0:18:54.280 --> 0:18:57.359 what gave it that kind of cool factor and continues 0:18:57.400 --> 0:19:01.400 to you know, keep it relevant the media. And then 0:19:01.400 --> 0:19:05.320 looking at Violet, that started as really our own frustrations 0:19:05.320 --> 0:19:09.560 of social media and the doom scrolling, the not seeing 0:19:09.560 --> 0:19:13.000 content from your friends. But also we all have friends 0:19:13.040 --> 0:19:16.280 that want to monetize. They don't have a following, they 0:19:16.320 --> 0:19:18.760 don't know how, they don't know where to start, and 0:19:18.920 --> 0:19:22.040 it's really quite intimidating, you know, looking at these other 0:19:22.119 --> 0:19:24.480 platforms they don't know you know. 0:19:24.560 --> 0:19:26.679 Oh how do I set up a profile? How do 0:19:26.720 --> 0:19:27.680 I set up a page? 0:19:27.720 --> 0:19:30.640 And that's where it kind of clicked, like, oh wait, 0:19:30.840 --> 0:19:34.280 we can take the best of social media, the best 0:19:34.280 --> 0:19:37.480 of a creator platform in terms of the monetization tools, 0:19:37.560 --> 0:19:40.520 and put them into one new experience. And that's where 0:19:40.520 --> 0:19:44.880 we really see Violet, you know, as its own lane 0:19:44.960 --> 0:19:48.240 in the market. You know, there's nothing sitting between creator 0:19:48.280 --> 0:19:52.560 platforms and social media for adults, so we really categorize 0:19:52.560 --> 0:19:54.320 it as adult social media. 0:19:54.680 --> 0:19:58.840 Yeah, it's like and so you left OnlyFans in twenty 0:19:58.880 --> 0:20:02.959 twenty three. Before we leave Only Fans, can you just 0:20:03.000 --> 0:20:06.359 like take me into the room. What was like the 0:20:06.520 --> 0:20:11.240 craziest call or experience you had as the CEO of OnlyFans. 0:20:11.320 --> 0:20:14.159 I mean, there's a lot of funny conversations. And this 0:20:14.240 --> 0:20:17.840 even happens now around like, Okay, what's getting moderated for content, 0:20:17.920 --> 0:20:21.960 for example, Halloween costumes, so you can't have blood, but 0:20:22.160 --> 0:20:25.360 if it's in a like a costume setting, like, oh, 0:20:25.400 --> 0:20:28.120 it's like learning about different context for things. 0:20:28.680 --> 0:20:31.200 And then really and I feel like you'll relate to this. 0:20:32.040 --> 0:20:34.960 It's just people's and this happens to this day still 0:20:35.119 --> 0:20:38.520 where people can't believe like oh, that's your job or 0:20:38.560 --> 0:20:39.720 you worked at that company. 0:20:39.960 --> 0:20:42.360 It's like, well, yes, yes I did. 0:20:42.520 --> 0:20:45.880 Or there you know, there's many times, you know, I'll 0:20:45.880 --> 0:20:50.720 get on calls and people aren't expecting, you know, an 0:20:50.760 --> 0:20:54.440 executive to look the way that I do. Or many 0:20:54.480 --> 0:20:58.040 times people think that I'm, which is a compliment, significantly 0:20:58.119 --> 0:21:01.639 younger than I am, and I will have to voluntarily 0:21:02.119 --> 0:21:04.280 give up my age or say I'm a lot older 0:21:04.280 --> 0:21:04.800 than I look. 0:21:05.320 --> 0:21:06.520 Oh that's so interesting. 0:21:06.640 --> 0:21:08.680 Just like even like the misconception of like you get 0:21:08.680 --> 0:21:11.000 on a call and someone doesn't realize Yeah, the only 0:21:11.040 --> 0:21:12.520 fan CEO could be like. 0:21:13.160 --> 0:21:16.159 Like, who is this kid? Where's are you the assistant? Yeah? 0:21:16.200 --> 0:21:19.880 Wow wow, So you decide to leave It's twenty twenty three. 0:21:21.040 --> 0:21:22.680 Was it what made you decide to leave? 0:21:22.880 --> 0:21:23.000 Was it? 0:21:23.359 --> 0:21:25.880 Was it the opportunity for something new? Was it time 0:21:25.920 --> 0:21:27.200 to move on? What was it? 0:21:27.320 --> 0:21:29.760 Kind of a combination where, you know, I felt like 0:21:29.800 --> 0:21:31.560 it was time to move on. I had done so 0:21:31.680 --> 0:21:34.920 many like amazing things there, accomplished a ton of goals, 0:21:35.080 --> 0:21:38.480 growth experience, you know, I joke it's like an MBA 0:21:38.600 --> 0:21:41.720 on steroids. And then it's like, Okay, how can I 0:21:41.800 --> 0:21:45.320 take this experience and do something on my own? So 0:21:45.920 --> 0:21:50.760 that's when I left. I launched an advisory Hoxton with 0:21:50.840 --> 0:21:54.440 my co founder business partner in Kaylee, and we're both 0:21:54.600 --> 0:21:57.280 very entrepreneurial. So in the back of our minds while 0:21:57.280 --> 0:21:59.919 we're working with a range of clients we had like 0:22:00.080 --> 0:22:03.240 fintech luxury CpG, like, okay, well we want to start 0:22:03.280 --> 0:22:07.680 a company. Our running joke was that every shady character 0:22:07.960 --> 0:22:10.880 that you can imagine who had their idea for the 0:22:10.920 --> 0:22:15.160 next like of would reach out to us. Only yeah 0:22:15.280 --> 0:22:18.680 and then you know, we always shun them away, especially Kaylee, 0:22:19.240 --> 0:22:21.600 but it happened so much and then it was kind 0:22:21.600 --> 0:22:23.479 of like I was always like, no, I'm not going 0:22:23.520 --> 0:22:26.600 to go back into that sector. But it was really 0:22:26.800 --> 0:22:29.800 just seeing like, oh, no, one's talking to this entire 0:22:29.920 --> 0:22:34.000 white space of potential users, of people who want to 0:22:34.040 --> 0:22:37.760 monetize don't know how, And then just look at the 0:22:37.800 --> 0:22:41.640 frustrations like I hear from not just creators but our 0:22:41.720 --> 0:22:45.359 friends or you know, other influencers talent where they're like, 0:22:45.480 --> 0:22:49.240 I don't they're frustrated with the current state of social media. 0:22:49.280 --> 0:22:52.840 They've plot towed on growth, they're not their content's not seen, 0:22:53.000 --> 0:22:56.040 they're not being seen. So we kind of felt like, okay, 0:22:56.080 --> 0:22:57.840 maybe there's something here well. 0:22:57.840 --> 0:23:01.199 And there's also just like this really interesting happening like 0:23:01.720 --> 0:23:05.000 after chat GPT launches twenty twenty two. AI is nothing new, 0:23:05.040 --> 0:23:07.800 but now it's mainstream to see. It happens so fast, 0:23:07.840 --> 0:23:10.720 it happens so quickly, and all of a sudden, there 0:23:10.720 --> 0:23:14.639 are all these conversations about consent online. I mean, I know, 0:23:14.800 --> 0:23:16.600 for me, it's really near and dear. The rise of 0:23:16.640 --> 0:23:19.000 sexually explicit deep fakes. A lot of these women in 0:23:19.119 --> 0:23:22.679 public some more public than others who had their likeness 0:23:22.720 --> 0:23:25.600 taken because now we're in this age where our most 0:23:25.600 --> 0:23:28.960 intimate features, our voice, our face, our bodies. 0:23:28.560 --> 0:23:29.840 Can be mimicked with AI. 0:23:30.520 --> 0:23:34.480 And so now we're entering this era where consent online 0:23:34.480 --> 0:23:35.280 really matters. 0:23:35.400 --> 0:23:36.640 And if someone wanted. 0:23:36.400 --> 0:23:39.359 To create AI Laurie to do anything, they could, And 0:23:40.000 --> 0:23:44.080 so I think it's really interesting to think about, well 0:23:44.119 --> 0:23:47.080 you combine that moment with a lot of the stuff 0:23:47.160 --> 0:23:50.600 and the frustration from creators, and also what could a 0:23:51.160 --> 0:23:54.840 social media platform look like if it was built with 0:23:54.880 --> 0:23:57.080 folks who have experience in the creator world, but who 0:23:57.080 --> 0:24:00.199 are also women. And I think that kind of like 0:24:00.359 --> 0:24:03.880 combination and those ingredients are kind of at the core 0:24:03.960 --> 0:24:07.119 of Violet. It almost feels a little bit like an 0:24:07.119 --> 0:24:10.560 offshoot of only fans, but very different in some capacities. 0:24:10.600 --> 0:24:12.480 You've launched just a couple months ago, So what have 0:24:12.560 --> 0:24:13.360 you seen so far? 0:24:13.640 --> 0:24:16.800 So we're still very new, but we have about ten 0:24:16.840 --> 0:24:20.520 thousand users on the platform already. We're continuing to grow daily, 0:24:20.680 --> 0:24:24.320 adding upwards of five hundred to a thousand new users. 0:24:25.240 --> 0:24:26.200 You know, to. 0:24:26.359 --> 0:24:31.080 Us, anyone can join violetworld dot com. But you jump on, 0:24:31.280 --> 0:24:35.119 you're able to you know, make a profile. You're able 0:24:35.160 --> 0:24:39.000 to leverage AI tools. We have AI chat, image generation, 0:24:39.160 --> 0:24:42.320 we have vibe matching. So if you're a fan you 0:24:42.359 --> 0:24:44.960 want to find a creator to follow, you can type 0:24:45.040 --> 0:24:48.920 in you know, their aesthetic, you know, an esthetic preference, 0:24:48.960 --> 0:24:53.000 you type in hobbies, interests. Like there's this discovery feature 0:24:53.040 --> 0:24:56.639 that just not available elsewhere. So that's something we're really 0:24:56.680 --> 0:25:00.280 excited about. And also everyone on the platform as a 0:25:00.359 --> 0:25:04.040 human because you go through an onboarding process where you know, 0:25:04.080 --> 0:25:08.080 there's age verification, there's you're setting up a profile. We 0:25:08.280 --> 0:25:11.800 actually require everyone to have a profile image. We found 0:25:11.800 --> 0:25:16.560 that it makes just a much more enjoyable engagement experience 0:25:16.640 --> 0:25:17.680 when it's not just. 0:25:17.760 --> 0:25:19.720 That like icon. 0:25:20.280 --> 0:25:20.480 Yeah. 0:25:20.760 --> 0:25:23.920 Really, while we have AI tools, you know, we do 0:25:24.240 --> 0:25:29.640 value and prioritize human connection and experiences. It's fully integrated 0:25:29.880 --> 0:25:33.680 as a space where anyone can build a community, connect 0:25:33.760 --> 0:25:36.879 with their kind of like creators they might know they 0:25:36.960 --> 0:25:40.080 want to follow, they can you know, have a place 0:25:40.080 --> 0:25:44.320 online to discover, you know, have that sense of discovery back. 0:25:44.440 --> 0:25:47.679 It's just not it hasn't been around for a long time. 0:25:48.040 --> 0:25:50.560 So you're months in what are you seeing, like, what 0:25:50.680 --> 0:25:54.240 are interesting creators doing? Like how are they interacting with it, 0:25:54.320 --> 0:25:55.600 what are people monetizing? 0:25:55.600 --> 0:25:56.560 How it has it working? 0:25:57.160 --> 0:26:00.680 So you're seeing a range of content. Also, anyone can 0:26:01.160 --> 0:26:03.720 share content on Violet. We want people to feel like 0:26:03.760 --> 0:26:07.760 they can express themselves. The only difference between kind of 0:26:07.840 --> 0:26:10.560 fans or users of the platform and creators is that 0:26:10.600 --> 0:26:15.000 creators set up subscription tiers, meaning they can monetize their 0:26:15.040 --> 0:26:21.200 content through premium VIP subscriptions, through pay per view content, 0:26:21.359 --> 0:26:26.320 custom content that they're able to us upsell to their followers. 0:26:26.600 --> 0:26:29.919 Let's talk about the AI integration. What is Violet doing 0:26:30.040 --> 0:26:33.359 with AI that's unique? What are the decisions made to 0:26:33.359 --> 0:26:33.720 get there? 0:26:33.800 --> 0:26:35.360 What will you do? What won't you do? 0:26:35.920 --> 0:26:39.560 So for AI, we want creators have full control over 0:26:39.600 --> 0:26:43.080 their digital twin, meaning that they upload eight to twelve 0:26:43.119 --> 0:26:46.959 images of themselves to be able to train it. You know, 0:26:47.040 --> 0:26:50.080 they can put in create their own prompts. We have 0:26:50.200 --> 0:26:52.480 pre selects if they're like not sure what they want 0:26:52.520 --> 0:26:56.200 to write, and it's really streamlined the image creation process. 0:26:56.840 --> 0:26:59.560 They own all of the AI images that are generated. 0:26:59.680 --> 0:27:02.080 So after they generate an image, if they like it, 0:27:02.400 --> 0:27:05.240 they can post it to their Violet profile. They could 0:27:05.400 --> 0:27:08.360 post it to their you know, VIP or premiums here 0:27:08.359 --> 0:27:10.680 and upsell it, or they can download it and then 0:27:10.720 --> 0:27:14.240 it will be watermarked with Violet AI too, and that 0:27:14.359 --> 0:27:18.240 gives them like really a sense of control over their 0:27:18.480 --> 0:27:22.440 likeness their IP. We also have AI chat on Violet, 0:27:22.680 --> 0:27:26.240 so that's where you're actually chatting with Violet AI. It's 0:27:26.280 --> 0:27:28.760 getting to know you, your tone of voice, and I'll 0:27:28.760 --> 0:27:31.280 ask you questions. I'll where are you from, what hobbies 0:27:31.280 --> 0:27:33.560 are you into? Do you have any pets? Like it 0:27:33.920 --> 0:27:37.399 truly does get to know you. Like I keep my 0:27:37.520 --> 0:27:40.720 AI chat turned on and I'll find people will chat 0:27:40.720 --> 0:27:44.120 with it. But of course, because they're all about transparency, 0:27:44.400 --> 0:27:46.359 I can then go back and see like, okay, what 0:27:46.480 --> 0:27:48.399 is AIA me even saying to people. 0:27:48.760 --> 0:27:51.159 And the idea is that you could monetize AI. 0:27:51.280 --> 0:27:55.000 You you own, you have ownership over your AI likeness, 0:27:55.600 --> 0:27:59.040 and this is a social network and a place where 0:27:59.280 --> 0:28:00.920 you could kind of put it work if you wanted 0:28:00.920 --> 0:28:02.159 to to some degree. 0:28:02.080 --> 0:28:04.920 Right exactly, That's where you know, you just can toggle 0:28:05.040 --> 0:28:07.280 to turn on your AI so then I can chat 0:28:07.320 --> 0:28:08.960 for you. You know, if you're at work, you have 0:28:09.000 --> 0:28:11.800 other things going on. But then your fans get that 0:28:11.960 --> 0:28:15.879 sense of like, oh, like Laurie's you know, recording a podcast, 0:28:15.920 --> 0:28:19.040 but oh I can chat with her aiight or like, 0:28:19.160 --> 0:28:23.080 as a creator, so much work to produce a full shoot, 0:28:23.240 --> 0:28:26.800 make content, and this allows you to like, oh, I 0:28:26.840 --> 0:28:28.440 want to you know what if someone's like, oh I 0:28:28.480 --> 0:28:30.800 want to see they look like in a purple wag 0:28:31.080 --> 0:28:34.159 or in a blue shirt, Well, quickly use AI. 0:28:34.080 --> 0:28:35.560 And I'll generate whatever you want. 0:28:35.840 --> 0:28:40.680 You know, on Violet we have everything labeled with AI 0:28:40.800 --> 0:28:44.400 for a transparency, So on all the images there's a 0:28:44.440 --> 0:28:47.560 star icon, so you know, okay, this is created with 0:28:47.680 --> 0:28:50.720 Violet AI, and it's very clear even in the chat, 0:28:50.800 --> 0:28:54.680 there's a live chat with the actual creator and then 0:28:54.720 --> 0:28:56.240 you can see like, oh, their AI. 0:28:56.360 --> 0:28:57.840 When you're chatting with their AI. 0:28:58.400 --> 0:29:00.400 Is there a world like I mean, it's certainly seems 0:29:00.480 --> 0:29:04.040 like we are entering this world where people are okay 0:29:04.240 --> 0:29:07.200 with talking to an AI version of somebody, and. 0:29:07.200 --> 0:29:10.400 Oh, look at the success of like replica character AI 0:29:10.560 --> 0:29:13.440 these other you know, platforms or people a lot of 0:29:13.480 --> 0:29:17.520 times are talking to a fictional character yeah, or someone 0:29:17.600 --> 0:29:20.120 made up And this allows you to be like, oh wait, 0:29:20.480 --> 0:29:22.040 this is based off of a real person. 0:29:22.400 --> 0:29:24.440 Yeah, and I you know, at the end of the day. 0:29:24.440 --> 0:29:28.360 As much as we all embrace AI in AI tools, 0:29:28.560 --> 0:29:31.160 nothing takes the place of the human experience. 0:29:31.360 --> 0:29:35.200 Yeah, well, what's interesting is like you see so you 0:29:35.240 --> 0:29:37.640 see this, it's like this idea of world building. So 0:29:37.680 --> 0:29:40.040 many of these really successful AI companies and I look 0:29:40.040 --> 0:29:42.880 at like character Ai, although albeit they didn't have the 0:29:42.880 --> 0:29:46.000 correct cardrails with like and they also didn't have the 0:29:46.040 --> 0:29:48.840 permissions like they had like Ai Nicki Minaj. But Ai 0:29:48.960 --> 0:29:51.719 Nicki Minaj was building out a world and having all 0:29:51.720 --> 0:29:55.360 these crazy conversations with folks and getting millions and millions 0:29:55.360 --> 0:29:58.040 of chats, which kind of proves the point that people 0:29:58.720 --> 0:30:00.920 know that it's not Nicki Minaj, but they are willing 0:30:00.960 --> 0:30:03.480 to do it. The problem with character Ai is that 0:30:03.560 --> 0:30:06.520 they didn't have permission from Nicki Minaj to be doing this. 0:30:06.680 --> 0:30:11.000 And so my understanding from Violet is that you do 0:30:11.080 --> 0:30:12.280 have permission and yeah. 0:30:12.160 --> 0:30:14.520 We're not doing anything. It's actually the creator and the 0:30:14.600 --> 0:30:18.080 talent who is like, oh, they've you know, taken decision 0:30:18.200 --> 0:30:20.960 to train their Violet AI chat and they turn it on. 0:30:21.240 --> 0:30:24.040 They're the ones creating all the images. We're actually not 0:30:24.600 --> 0:30:27.800 doing anything. We're providing the tools for them. And there's 0:30:27.800 --> 0:30:30.040 some creators that you know, they they don't you know, 0:30:30.200 --> 0:30:33.400 use the AI tools as frequently and more so. They 0:30:33.520 --> 0:30:37.160 like the just the user experience, the subscription tiers, and 0:30:37.200 --> 0:30:40.280 there's somewhere like they're just cranking out those images and 0:30:40.440 --> 0:30:42.440 I am like, and we're going to play with it, 0:30:42.480 --> 0:30:44.160 like literally right now. But I will say, like, I 0:30:44.200 --> 0:30:47.600 am really excited about my AI Lori because it does 0:30:47.680 --> 0:30:51.040 feel like enough separation that like I could kind of 0:30:51.560 --> 0:30:54.720 see how people are interacting with Ai Lori, what they're saying. 0:30:54.800 --> 0:30:57.480 I think that could be really interesting as long as 0:30:57.480 --> 0:30:59.800 I had like the quality control and the ability to 0:30:59.840 --> 0:31:02.720 have to understand you know, well that's not what I 0:31:02.760 --> 0:31:04.560 would say, or that is what I would say, or 0:31:04.600 --> 0:31:06.400 train it more and more to kind of be like me. 0:31:06.480 --> 0:31:09.480 I think it's such an interesting you know, we are 0:31:09.600 --> 0:31:13.480 entering this world where I guess, like these relationships, the 0:31:13.520 --> 0:31:18.480 lines between reality are just blurring a bit, and it's 0:31:18.520 --> 0:31:22.440 interesting to watch what people are attracted to and also 0:31:22.480 --> 0:31:24.440 what kind of guardrails and how you build that in 0:31:24.480 --> 0:31:26.280 a way that's safe for both parties. 0:31:26.680 --> 0:31:27.760 I mean that's what we have. 0:31:28.000 --> 0:31:30.560 Of course, like all of the moderation, there's nothing on 0:31:30.600 --> 0:31:33.040 the platform we can't see, like, no one can go 0:31:33.160 --> 0:31:36.040 in and try to make like, you know, AI images 0:31:36.080 --> 0:31:39.200 that aren't of themselves. There's precautions behind the scenes to 0:31:39.320 --> 0:31:41.800 prevent that. Yeah, you know, we you know, we've kind 0:31:41.840 --> 0:31:44.640 of thought through a lot of these different scenarios and 0:31:45.040 --> 0:31:47.040 you know, we'd want to prevent it from you know, 0:31:47.120 --> 0:31:49.600 being used by bad actors. And those are a lot 0:31:49.600 --> 0:31:53.600 of conversations had early on with our CTO stuff in 0:31:53.680 --> 0:31:56.640 who's like in there and making sure like, okay, this 0:31:56.840 --> 0:31:59.400 is safe, Like no one can upload, you know, an 0:31:59.440 --> 0:32:01.880 image that would be against our terms of service, or 0:32:01.920 --> 0:32:04.520 try to upload an image that's not of them right, 0:32:04.800 --> 0:32:06.800 And that's where you know, we've put a lot of 0:32:06.840 --> 0:32:09.240 these you know, thanks to AI, you have a lot 0:32:09.240 --> 0:32:11.960 of PreCheck of content, so we see everything's pre check 0:32:12.080 --> 0:32:14.920 before it's published. And that actually is the same with 0:32:14.960 --> 0:32:19.120 our own AI images too, so they're even reviewed per 0:32:19.320 --> 0:32:24.640 our moderation guidelines before that they're published on Violet. 0:32:25.320 --> 0:32:27.240 Okay, So I feel like we should play with violence. 0:32:28.080 --> 0:32:29.760 We'll have some fun. 0:32:44.760 --> 0:32:47.240 Okay, all right, So now I'm on here we are. 0:32:48.000 --> 0:32:50.240 The best thing is like it gave me a usernameed 0:32:50.280 --> 0:32:52.400 ass it like suggested it and I was like, I 0:32:52.480 --> 0:32:53.920 love this user name so much. 0:32:54.120 --> 0:32:56.160 It's shadow avalanche Lore. 0:32:56.880 --> 0:32:57.600 Badass. 0:32:57.640 --> 0:32:58.200 We love it. 0:32:58.320 --> 0:33:01.560 Going back to my MySpace day for some reason, I'm like, wow, 0:33:01.680 --> 0:33:05.360 like some emo Shadow Avalanche Lore, and so that's me 0:33:05.520 --> 0:33:08.240 on Violet Shadow Avalanche Lore. I think I might have 0:33:08.280 --> 0:33:09.440 to change my tagline. 0:33:09.840 --> 0:33:10.240 I need to. 0:33:10.320 --> 0:33:12.280 You have to help me get like more creator friendly, 0:33:12.440 --> 0:33:13.760 maybe because like I think I'm. 0:33:13.640 --> 0:33:15.480 Too like in my head, Yeah, I just feel like 0:33:15.480 --> 0:33:16.400 a fun bio. 0:33:16.640 --> 0:33:20.520 I was curiosity, empathy, and agency. 0:33:20.880 --> 0:33:22.800 I think I think it can be a little cooler, 0:33:23.880 --> 0:33:28.760 but scriptures are good. But yeah, like now that I hear. 0:33:28.720 --> 0:33:34.200 It, I'm like, this is so princh reorthly, like clearly, clearly, 0:33:34.640 --> 0:33:35.719 this is my first time on here. 0:33:35.760 --> 0:33:37.000 Okay, so I'm gonna change that. 0:33:37.120 --> 0:33:40.360 But then I go to so if I go to 0:33:40.880 --> 0:33:45.680 you know, messaging, messaging, okay, start training, so unlock your 0:33:45.720 --> 0:33:47.480 AI chat for your friends. 0:33:47.640 --> 0:33:49.080 Okay. So then it's. 0:33:48.880 --> 0:33:52.520 Gonna go into the Violet A. It's gonna ask you 0:33:52.560 --> 0:33:53.680 a few questions. 0:33:53.960 --> 0:33:56.000 You know, nothing would make me happier than to make 0:33:56.160 --> 0:33:58.600 AI Laurie available for people who listen to this so 0:33:58.640 --> 0:34:00.320 they can hang out with her. 0:34:01.480 --> 0:34:03.760 Okay, it says, I'm Violet. Nice to meet you. 0:34:03.800 --> 0:34:07.040 I'm here to help you set up your persona a profile, 0:34:07.080 --> 0:34:09.600 and I want to get to know the real you. 0:34:09.600 --> 0:34:11.640 Can you tell me a bit about yourself whatever feels 0:34:11.680 --> 0:34:14.440 important or interesting to share, So any advice, I'm like, 0:34:14.640 --> 0:34:19.600 I like, you're a reporter, I'm a focused on tech. 0:34:19.760 --> 0:34:24.120 I'm tech journalists all right York. 0:34:24.840 --> 0:34:26.799 But I probably shouldn't mention I have a pet ax 0:34:26.800 --> 0:34:29.600 A Lottle. I think child and a child? 0:34:29.719 --> 0:34:30.040 Is that not? 0:34:30.280 --> 0:34:31.360 Aren't they both your children? 0:34:31.520 --> 0:34:34.160 That's true, it's true, it's true. 0:34:34.400 --> 0:34:37.839 I'm so sorry, Butter, that's your first Butter's my ax 0:34:37.880 --> 0:34:43.440 A Lottle who lives in New York. Uh runs mostly 0:34:43.560 --> 0:34:45.280 human media. 0:34:45.680 --> 0:34:51.040 I have a pet ax A Lottle. Are you dying? 0:34:51.080 --> 0:34:52.480 And how I'm training? Like AI? 0:34:55.920 --> 0:34:59.320 Okay, so I'm sitting here kind of training my AI. 0:35:00.080 --> 0:35:02.080 But I find that it's like asking me kind of 0:35:02.160 --> 0:35:05.160 go a little bit more specific and to kind of 0:35:05.160 --> 0:35:07.640 reveal other things. So how is this different than training 0:35:07.760 --> 0:35:10.000 like than chet youbet or clod or some of these 0:35:10.000 --> 0:35:11.160 other models and how they train? 0:35:11.440 --> 0:35:13.560 So this is really meant to actually get to know 0:35:13.680 --> 0:35:16.279 you in a way that then it can represent you 0:35:16.400 --> 0:35:20.560 to other people. Which is you know, again a personal chat, 0:35:20.760 --> 0:35:24.480 diving a little bit deeper than you know you might elsewhere, 0:35:24.880 --> 0:35:28.279 but also in a way that's also training on your 0:35:28.360 --> 0:35:31.359 tone of voice. You can put in emojis you use, 0:35:31.880 --> 0:35:36.120 and then under settings you're able to further customize everything. 0:35:36.239 --> 0:35:36.360 You know. 0:35:36.480 --> 0:35:39.560 Cool, if you're like, oh, I'm personally I'm very optimistic, 0:35:39.680 --> 0:35:42.040 so I have that one slid all the way up, 0:35:42.239 --> 0:35:44.560 or you can say like oh, undertone of voice, you 0:35:44.640 --> 0:35:46.759 might be more formal, you might be long. You know, 0:35:47.360 --> 0:35:51.000 you may chat longer, shorter. So we really give a 0:35:51.040 --> 0:35:55.440 lot of customization options to creators to be able to 0:35:55.440 --> 0:35:57.840 be like, okay, this is how I chat, or like 0:35:57.880 --> 0:36:00.399 I want to just tweak it a little bit more. Yeah, 0:36:00.480 --> 0:36:03.319 and as you're using it, it just continues to get 0:36:03.400 --> 0:36:05.160 to know you, like, yeah. 0:36:04.800 --> 0:36:06.360 That's really it. 0:36:06.440 --> 0:36:09.120 Like I put on mine, I added a bunch of 0:36:09.200 --> 0:36:11.880 emojis that I use when I text my friends. Cool, 0:36:12.040 --> 0:36:15.360 and it feels much more personal. Okay, So I'm sixty 0:36:15.400 --> 0:36:18.279 percent training trained. I can come back to training even 0:36:18.280 --> 0:36:20.800 come you can return to your your training. 0:36:20.480 --> 0:36:23.520 Okay, and then can I can we look at my 0:36:24.160 --> 0:36:25.640 AI twin. 0:36:25.760 --> 0:36:28.480 Yes, so we can generate an image so what happens 0:36:28.520 --> 0:36:31.919 when it's trained is that then it's known Violet AI 0:36:32.080 --> 0:36:35.240 knows who you are. It has like your digital image stored, 0:36:35.760 --> 0:36:38.680 So then you're able to go to create a post 0:36:38.880 --> 0:36:41.880 and then you're able to generate an AI image. 0:36:42.120 --> 0:36:43.880 Wow. Okay, So first of all, let me show you 0:36:43.920 --> 0:36:44.680 my AI twin. 0:36:44.840 --> 0:36:49.279 I just I mean, I mean, she's beautiful, she's stuns like, 0:36:49.440 --> 0:36:51.799 I feel like I really want to do what my 0:36:51.840 --> 0:36:53.760 AI twin is doing to take care of herself. 0:36:53.800 --> 0:36:55.920 To be honest, she's like, it's just like kind of 0:36:55.920 --> 0:36:57.440 a bit of an elevated. 0:36:57.040 --> 0:36:58.560 Yeah, that's IM saying. It's just like, oh, it's like 0:36:58.600 --> 0:37:00.440 a bit more. It's like a little for. 0:37:00.680 --> 0:37:02.960 Me before the wedding, you know, it was like me 0:37:03.040 --> 0:37:04.360 when I had taken care of my I mean, you 0:37:04.400 --> 0:37:05.120 look right now, you know. 0:37:07.000 --> 0:37:08.719 So now I go back and now if I want 0:37:08.719 --> 0:37:10.960 to create my first post, I go to a new post. 0:37:11.480 --> 0:37:12.280 Then you can do. 0:37:13.640 --> 0:37:18.160 Generate AI twin emmt okay, oh wow, describe your vision 0:37:18.320 --> 0:37:20.359 so far, I've done like a very poor job of 0:37:20.400 --> 0:37:21.560 being a creator on here. 0:37:21.600 --> 0:37:23.399 So well, that's where the presots come in. 0:37:23.640 --> 0:37:25.799 So then you can kind of like you know, feel 0:37:25.840 --> 0:37:27.080 it out, be like Oh do I want. 0:37:26.880 --> 0:37:27.960 To be on a rooftop? 0:37:28.080 --> 0:37:29.960 I want to be on a b Yeah, I want 0:37:29.960 --> 0:37:33.319 to be in the forest. Oh okay, So it's giving 0:37:33.320 --> 0:37:34.120 me options. 0:37:35.480 --> 0:37:36.040 This is great. 0:37:36.040 --> 0:37:37.920 So it says, describe your vision, tell us what you 0:37:37.960 --> 0:37:41.200 want to see, so your mood, outfit, anything like that. 0:37:41.239 --> 0:37:44.600 So I'm going to say in a lush forest. It 0:37:44.640 --> 0:37:50.560 gives me the options of sexy, classy, edgy, dreamy, dark, oh, luxurious. 0:37:50.760 --> 0:37:56.000 Maybe I'll be luxurious, I mean forest like does that okay? Oh? Okay, 0:37:56.040 --> 0:37:58.520 luxurious outfit? Oh so I could. 0:37:58.520 --> 0:38:00.440 I'm not going to put myself in laundry on this one. 0:38:01.040 --> 0:38:03.480 I feel like I just feel like all of us 0:38:03.480 --> 0:38:04.160 aren't there yet. 0:38:04.880 --> 0:38:07.919 It'll be for the subscription, dear, for the subscription. 0:38:08.160 --> 0:38:09.320 That's for Charlie's college. 0:38:09.360 --> 0:38:09.520 Fun. 0:38:11.960 --> 0:38:17.080 Let's do glam. This is so fun. Okay, enhancing my prompt. 0:38:17.680 --> 0:38:20.000 Okay, I can see it's much more detailed. Or if 0:38:20.000 --> 0:38:22.040 you wanted to add in, like, oh I want to 0:38:22.160 --> 0:38:22.560 wear a. 0:38:22.520 --> 0:38:26.920 Red or okay, elegant and shimmering gown forest twilight. Oh 0:38:26.920 --> 0:38:33.279 it's not golden light, opulent moss covered stones, rich velvet, fabric, dreamy, romantic, 0:38:34.239 --> 0:38:35.040 sign me up. 0:38:35.480 --> 0:38:35.800 Okay. 0:38:35.840 --> 0:38:38.239 So now I generate it for seven credits. 0:38:38.360 --> 0:38:40.200 Yes, right, go ahead, and her gouge. 0:38:40.600 --> 0:38:47.520 Okay, it's a little low cut for me, Amy, it's 0:38:47.560 --> 0:38:49.400 a little literally, they're. 0:38:49.160 --> 0:38:50.560 Like not making like contact. 0:38:53.719 --> 0:38:58.520 I mean, oh yeah, I mean she looks good. 0:38:59.719 --> 0:39:01.360 She's she's she's. 0:39:01.160 --> 0:39:03.000 In a gown in a forest, and she has a 0:39:03.040 --> 0:39:04.960 great brawl on whatever's making them. 0:39:08.400 --> 0:39:12.800 Wait, this is so fun. Yeah, so you can knowing? Okay, 0:39:12.840 --> 0:39:13.960 So now what do I do with this? 0:39:14.200 --> 0:39:16.560 So you can share it as a post? 0:39:16.920 --> 0:39:17.360 Okay? 0:39:17.920 --> 0:39:20.880 Okay, so it says I can start over create a post. 0:39:21.760 --> 0:39:23.200 Oh my god, do I want to put this? 0:39:24.520 --> 0:39:24.960 Why not? 0:39:25.960 --> 0:39:26.319 Why not? 0:39:26.840 --> 0:39:30.840 Why not? Oh my god, Amy, look at you helping 0:39:30.840 --> 0:39:31.480 me stretch. 0:39:31.760 --> 0:39:33.560 Look by the way, it's next. 0:39:33.320 --> 0:39:35.520 To my profile photo with like me and a shirt 0:39:35.560 --> 0:39:38.200 that's like basically up to my neck and shoulder pads. 0:39:38.280 --> 0:39:41.799 Just fyi. Okay, but it's not real, So here we 0:39:41.880 --> 0:39:42.760 go next. 0:39:42.800 --> 0:39:45.359 That's also another point, you know, it's kind of being 0:39:45.360 --> 0:39:48.960 a little bit more adventurous, and you might be than 0:39:49.000 --> 0:39:50.399 how you may dress every day. 0:39:50.520 --> 0:39:53.000 I feel like this one's more the girlfriend experience kind of, 0:39:53.440 --> 0:39:56.120 you know, she's not like, yeah, okay, here we go. 0:39:56.960 --> 0:40:00.880 Oh, so here's my caption. I it's so bad at this. 0:40:00.920 --> 0:40:02.520 I was literally was gonna say, like my first time, 0:40:03.320 --> 0:40:05.560 and I know that's not what I've read. 0:40:15.000 --> 0:40:19.560 Dreamy Walk, Dreamy, dreamy Walk. 0:40:19.600 --> 0:40:22.839 I can't wait to start like sending these to my husband. 0:40:22.960 --> 0:40:25.759 What are you doing another day for him? 0:40:26.120 --> 0:40:26.440 Dream? 0:40:26.719 --> 0:40:29.720 I know, another day in the office, out of the office, 0:40:29.800 --> 0:40:32.520 and the nope, let's not try to be cheeky, all right, 0:40:32.680 --> 0:40:34.040 and now I can select my tear. 0:40:34.480 --> 0:40:37.319 Seems as though we should let this out. I'm not 0:40:37.400 --> 0:40:47.240 ready for premium. Yeah, okay, dreamy Walk. Okay, oh my god, Okay, 0:40:47.480 --> 0:40:52.800 here we go. She's live, she is live, she looks good. 0:40:53.680 --> 0:40:56.680 That was fun. I have to that was fun, and 0:40:56.719 --> 0:40:58.040 I would never put that out. 0:40:58.520 --> 0:41:01.439 It's also it's probably not something normally where it's kind 0:41:01.440 --> 0:41:03.640 of that exciting thing of like, oh what could I 0:41:03.680 --> 0:41:04.399 look like in this? 0:41:04.680 --> 0:41:07.520 And it's also to your point, this is not something 0:41:07.520 --> 0:41:10.560 I would put on Instagram or like or fit. You know, 0:41:10.640 --> 0:41:12.720 this is like it feels like a little bit different 0:41:12.840 --> 0:41:15.480 over here, which I kind of like, it's a different 0:41:15.520 --> 0:41:16.480 fact we're creative. 0:41:16.640 --> 0:41:18.680 It just kind of lets you express yourself. 0:41:18.960 --> 0:41:21.239 Yeah, you know what I think is so interesting about 0:41:21.280 --> 0:41:24.920 this is it just feels it feels different than some 0:41:25.040 --> 0:41:27.279 things I've seen, because it does feel like we are 0:41:27.440 --> 0:41:30.840 entering a world where there's AI slop and there's just 0:41:31.120 --> 0:41:34.200 you don't know what's real and what's not, and you know, 0:41:34.280 --> 0:41:38.040 you there's an inevitability of AI and social media, but 0:41:38.080 --> 0:41:40.600 it feels like things have gotten really crowded and really 0:41:40.640 --> 0:41:42.640 busy and we're not sure where the incentives are and 0:41:42.680 --> 0:41:45.440 we're not sure what's behind it. So it certainly is 0:41:45.520 --> 0:41:49.960 interesting to see what could the space open up to, 0:41:50.160 --> 0:41:52.719 what are new opportunities in the chaos? 0:41:53.120 --> 0:41:54.520 So I appreciate that. 0:41:54.600 --> 0:41:57.960 And it's also just the transparency of knowing, like because 0:41:58.000 --> 0:42:01.359 this AI or not? Yeah, And ultimately like people don't care, 0:42:01.440 --> 0:42:02.080 they just want to know. 0:42:02.520 --> 0:42:05.600 Well, but it is interesting, Like I guess my question 0:42:05.640 --> 0:42:07.840 when we started out even with this podcast, was like, 0:42:08.719 --> 0:42:10.920 are people going to care if it's AI? Like, are 0:42:10.960 --> 0:42:14.120 people going to want to interact with, you know, with 0:42:14.239 --> 0:42:16.799 an AI version of someone in? The answer I think 0:42:17.080 --> 0:42:21.319 is resounding yes. And I guess the question is how 0:42:21.360 --> 0:42:23.640 do you build guardrails around that? And what are the 0:42:23.680 --> 0:42:25.920 ethical ways to do that? And for you, it sounds 0:42:25.920 --> 0:42:28.720 like so much of that comes down to consent and transparency. 0:42:29.000 --> 0:42:34.400 Absolutely consent, transparency and control for a creator around their image, 0:42:34.520 --> 0:42:38.320 how they use it. They have full you know, audience 0:42:38.400 --> 0:42:40.759 over how how do I want to create AI? How 0:42:40.760 --> 0:42:44.360 do I want to show up digitally? So there's nothing 0:42:44.400 --> 0:42:46.279 that's not happening. If they don't like the image, then 0:42:46.280 --> 0:42:48.120 they delete it or they generate a new one. 0:42:48.400 --> 0:42:50.920 So give me advice on how I can make money 0:42:51.000 --> 0:42:54.040 on Violet with how my AI Lori can go to 0:42:54.120 --> 0:42:56.200 work and make money on Violet. 0:42:56.440 --> 0:42:59.640 Well, let's get training and training your AI chat. We're 0:42:59.680 --> 0:43:02.919 gonna we're going to populate your profile and then we'll 0:43:02.960 --> 0:43:06.040 set up some subscription tires and then people can jump 0:43:06.040 --> 0:43:09.000 onto Violet, they can chat with AI Lori and they 0:43:09.040 --> 0:43:11.200 can see some of your content. 0:43:10.880 --> 0:43:13.960 Real or AI. The h might not be might not 0:43:14.040 --> 0:43:15.200 be out there for everyone. 0:43:15.280 --> 0:43:17.320 And I guess we also have to change my tagline 0:43:17.360 --> 0:43:19.800 from curiosity yeah agency. 0:43:20.120 --> 0:43:21.440 Yeah, you'll help me come up with it. 0:43:21.560 --> 0:43:23.080 Yeah, the real life of Lori. 0:43:23.560 --> 0:43:27.120 And so what do you think, because you have spent 0:43:27.200 --> 0:43:29.879 so much time in the creator space, what's the next 0:43:29.920 --> 0:43:31.640 cultural shift that you see coming? 0:43:31.880 --> 0:43:35.480 I mean, Violet will be and really it's like there 0:43:35.520 --> 0:43:39.240 needs to be a refresh in how people are using platforms, 0:43:39.320 --> 0:43:41.440 and a lot of times that's what you know, all 0:43:41.520 --> 0:43:45.040 of these public affairs conversations are leading to like what 0:43:45.120 --> 0:43:47.800 are people seeing? You know, you look at youth and 0:43:47.880 --> 0:43:51.680 adult spaces colliding online, which is, you know, what's happening 0:43:51.680 --> 0:43:55.560 on every major social platform, whereas we, you know, took 0:43:55.640 --> 0:43:59.520 youth out of that equation and we are fully you know, 0:43:59.719 --> 0:44:02.640 in a adult social media platform, and that's never been 0:44:02.680 --> 0:44:05.680 in the vernacular before. It's been more like, oh, is 0:44:05.719 --> 0:44:08.480 it a creator platform, is it something spicy? 0:44:08.520 --> 0:44:11.600 What does adult actually mean? And that's again going. 0:44:11.400 --> 0:44:13.239 Back to like, oh, this is where the HBO of 0:44:13.320 --> 0:44:16.880 social media analogy comes in because we find people understand 0:44:16.880 --> 0:44:19.160 what that means. It's something for the mass market, a 0:44:19.200 --> 0:44:22.920 broader audience, but with boundaries and guard rails. 0:44:24.600 --> 0:44:27.520 Why does this work personal to you? 0:44:27.520 --> 0:44:30.680 You know, it's kind of exciting to just create something 0:44:30.760 --> 0:44:34.640 new that hasn't been done, hasn't been out there. I 0:44:34.640 --> 0:44:37.040 can't say like, oh, this is a space I thought 0:44:37.080 --> 0:44:39.080 I was going to go back into or something I 0:44:39.120 --> 0:44:41.840 was like, you know, dreaming up for years and years, 0:44:41.920 --> 0:44:46.360 but it really happened very organically with my co founder 0:44:46.480 --> 0:44:51.040 Kaylee and just through our own conversations, and now it's 0:44:51.080 --> 0:44:53.480 just this true passion of like, wait, there needs to 0:44:53.520 --> 0:44:56.759 be something different out there and or a platform led 0:44:56.760 --> 0:44:57.280 by women. 0:44:57.719 --> 0:44:58.840 We stand for something. 0:44:58.960 --> 0:45:02.280 We're all about trans parency, putting all of our users 0:45:02.280 --> 0:45:05.759 in community first. And we've spent so much time on 0:45:06.320 --> 0:45:10.360 the foundation of the platform in terms of the safety features. 0:45:10.400 --> 0:45:12.319 You know, who are we using for age verification, how 0:45:12.360 --> 0:45:14.120 are we going to moderate the content, how do we 0:45:14.560 --> 0:45:16.080 prevent these bad actors. 0:45:15.840 --> 0:45:16.480 From getting in? 0:45:16.880 --> 0:45:19.080 And you know, there's nothing that you know, we haven't 0:45:19.120 --> 0:45:22.439 thought about, you know, and that's just not you don't 0:45:22.480 --> 0:45:25.399 really hear about that in businesses these days. It's like, oh, 0:45:25.440 --> 0:45:28.600 how do we you know, make the quick dollar? How 0:45:28.600 --> 0:45:31.279 do we do this? It's like we actually focused on 0:45:31.800 --> 0:45:35.160 the infrastructure, the business model. Then we're like, okay, of 0:45:35.200 --> 0:45:38.360 course we're going to have the monetization features, but going further, 0:45:38.600 --> 0:45:41.000 like you know, we can have advertising in the future. 0:45:41.080 --> 0:45:44.239 We can you know, do different things and operate in 0:45:44.280 --> 0:45:47.760 a different way that just platforms haven't done before. 0:45:48.280 --> 0:45:50.920 When you say we stand for something, what do you 0:45:50.960 --> 0:45:51.480 stand for? 0:45:52.480 --> 0:45:57.200 We stand for being a safe, inclusive community online really 0:45:57.239 --> 0:46:02.040 where anyone can be their authentic self without feeling like the. 0:46:01.920 --> 0:46:05.080 Pressures, the trolls, the. 0:46:05.239 --> 0:46:08.480 You know, just the anxieties you're getting on other platforms. 0:46:08.520 --> 0:46:10.719 That's what we don't want. We want someone to come 0:46:10.760 --> 0:46:12.879 to Violet and be like, oh, this is cool. This 0:46:12.920 --> 0:46:16.320 is where I can post this which I don't feel 0:46:16.320 --> 0:46:17.840 comfortable sharing elsewhere. 0:46:18.200 --> 0:46:21.239 So last question, where do you see Violet Like five 0:46:21.320 --> 0:46:23.280 years from now, what does the future of this platform 0:46:23.320 --> 0:46:23.680 look like? 0:46:24.080 --> 0:46:27.440 Violet's going to be used by everyone? You know, we 0:46:27.560 --> 0:46:31.720 see this platform just kind of taking over in terms 0:46:31.760 --> 0:46:35.279 of being used more internationally. You know, you look at 0:46:35.280 --> 0:46:38.880 the conversations around social media, and that's where we feel like, 0:46:38.920 --> 0:46:42.160 again we are on the forefront of something that you know, 0:46:42.239 --> 0:46:45.920 we're thinking in a way that other businesses and platforms 0:46:45.960 --> 0:46:49.520 aren't thinking, where this is really much more about community, 0:46:49.680 --> 0:46:53.879 social engagement, and then we're providing the tools for those 0:46:53.880 --> 0:46:56.680 who want to be able to monetize. So that's where 0:46:56.719 --> 0:46:59.839 we just see this like really spreading and taking over. 0:47:00.239 --> 0:47:03.840 Amazing. Well, you can find both me and Amy on 0:47:03.920 --> 0:47:04.520 a Violet. 0:47:04.600 --> 0:47:06.920 I do answer all my messages all there, and she 0:47:07.000 --> 0:47:09.280 answers all of her messages if you have any feedback. 0:47:09.400 --> 0:47:12.759 So awesome, Thank you so much, Thank you so much fun,